In the dynamic world of entrepreneurship, the mindset you bring to the table can be the difference between stagnation and remarkable success. As a business owner, it’s easy to fall into the trap of playing small—letting doubt, fear, and a lack of immediate results hold you back. But what happens when you start thinking big and playing big? The results can be transformative.

Key Themes and TopicsPlaying Big vs. Playing Small

Katie reflects on her past experiences of self-limitation and encourages listeners to avoid thinking small.
She stresses the significance of stepping out of one's comfort zone, taking calculated risks, and setting ambitious goals.

Environmental Influence

The episode highlights the importance of surrounding oneself with positive influences and engaging in inspiring projects.
Katie asks listeners to evaluate their environment and make necessary changes to foster growth and enthusiasm.

Social Media Strategies

Katie emphasizes the role of consistent and authentic social media engagement in building a strong brand.
She discusses the need for a strategic content calendar and the benefits of using dynamic content to attract and engage an audience.

Investing in Personal Development

Continuous personal and professional development is a recurring theme, with Katie sharing her experiences with coaches, masterminds, and workshops.
The importance of learning and growing as an entrepreneur is underscored.

Long-term Benefits of Playing Big

The episode concludes with a discussion on the long-term advantages of maintaining a bold and confident approach in business.
Katie encourages resilience, patience, and perseverance in achieving business goals and enhancing overall well-being.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

You have a limited offer you can use now, that gets you up to 48% off yourfirst subscription or 20% off one time purchases with codeROCKYMOUNTAIN20 at checkout. You can claim it at: https://www.magicmind.com/rockymountain

mindset #confidence #businessgrowth #socialmediagrowth #businesssuccess #howtobeasuccessfulbusinessowner #shortformvideos #socialmediastrategy #businessstrategy #podcasting#contentcreator #socialmediastrategy #socialmediathatworks #smallbusinessowners #businessgrowth #ceo #founder #denverbusiness

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GET YOUR 75 HOOKS HERE: https://www.keenyakelly.com/75hooks/

In this week's episode of Rocky Mountain Marketing, we're diving deep into the world of short form video content strategy with none other than Keenya Kelly. From TikTok marketing for business to vertical video marketing tips, we covered it all.

In this episode, you will be able to:

Master the art of creating thumb-stopping short-form video content that captivates your audience's attention.
Uncover the secrets to leveraging TikTok as a powerful marketing tool for your business, reaching a younger and highly engaged audience.
Discover the key techniques for crafting compelling vertical videos that stand out and drive higher engagement on social media platforms.
Learn how to craft irresistible video hooks that instantly grab your audience's interest and keep them hooked throughout your content.
Explore effective strategies for growing your email list through strategic and engaging social media tactics.

The key moments in this episode are:

00:00:00 - Introduction to Rocky Mountain Marketing

00:00:30 - Importance of Short Form Video

00:03:40 - Creating Effective Short Form Video Content

00:07:31 - Moving Audience from Brand Awareness to Action

00:10:10 - Power of Hooks in Short Form Video

00:13:02 - Importance of Captions on TikTok

00:14:43 - Importance of Hashtags on TikTok

00:16:57 - YouTube Content Strategy

00:19:09 - Live Video Strategy

00:22:36 - Future of TikTok

00:26:08 - The Challenge of Stopping the Scroll

00:26:43 - Overcoming Resistance to Short Form Video

00:28:03 - Success Story: Dr. Mary Claire Haber

00:29:41 - Connect with Keenya Kelly

Visit Keenya Kelly social media pages:

Website: https://www.keenyakelly.com/

LinkedIn: https://www.linkedin.com/in/keenyakelly/

Instagram: https://www.instagram.com/keenyakelly/

Youtube: https://www.youtube.com/c/KeenyaKelly

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

podcasting #podcaststrategy #modcasting #socialmediagrowth #businesspodcasts #socialmediastrategy #businessgrowth #contentcreation #brandawareness #digitalmarketing #smallbusinessowners #entrepreneurship #businessbranding #communitybuilding

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Is your Instagram strategy feeling a bit stagnant? Tune into our latest QuickCast episode for exclusive insights from Instagram chief Adam Mosseri. We dive deep into the key factors driving post reach, the transformative power of video content, and the future of content discovery on the platform.

Key Takeaways:

Content Shares Matter: Mosseri emphasizes the importance of content shares in driving reach. The more your content is shared, the better it performs.
Video Dominance: More than half of the time spent on Instagram is dedicated to video. Embrace video content to engage your audience effectively.
AI-Based Recommendations: Instagram is focusing on showing users content from profiles they don’t follow, similar to TikTok’s "For You" feed.
Support for Smaller Creators: Instagram aims to support smaller creators and improve their reach, though results may vary.
Silent Viewers: Around half of all video impressions on Instagram are viewed with the sound off, so incorporating on-screen text is crucial.

Stay ahead of the curve by leveraging these insights to refine your Instagram strategy. Subscribe to "Rocky Mountain Marketing" for more expert tips and strategies to elevate your social media game.

Ready to explore the future of Instagram? Let’s dive in together!

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

adammosseri #instagramupdate #adammosseriinterview #socialmediagrowth #businesssuccess #linkedinupdate #shortformvideos #socialmediastrategy #businessstrategy #podcasting#contentcreator #socialmediastrategy #socialmediathatworks #smallbusinessowners #businessgrowth #ceo #founder #denverbusiness

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Are you ready to uncover the game-changing podcast strategy that's shaking up the digital marketing world? Imagine transforming your content into a powerhouse of impact and effortlessly growing your business authority. It's simpler than you think, and the results are mind-blowing. Get ready to revolutionize your podcast game and unlock the keys to success.

The key moments in this episode are:

00:00:00 - Introduction to Rocky Mountain Marketing

00:01:44 - The Modcast Approach

00:05:09 - Transition from Live Show to Podcast

00:10:57 - The Modcast Content Creation Process

00:12:34 - Overcoming Challenges in Podcasting

00:13:38 - Audio vs. Video Podcasting

00:14:43 - Leveraging Content Distribution

00:17:44 - Overcoming Camera Shyness

00:18:53 - Monetizing Podcasts and Audience Size

00:25:05 - Introduction to Modcast Structure

00:26:32 - Module Breakdown

00:28:32 - The TSL Module

00:31:12 - The Impact of Modcast

00:34:22 - Conclusion and Call to Action

Stay tuned to discover the groundbreaking modcast strategy that's taking entrepreneurs by storm. This is the game-changer you've been waiting for. Let's dive in and unlock the secrets to podcasting mastery.

Visit Jerry Potter social media pages:

Website: https://mrjerrypotter.com/modcast-marketing/

LinkedIn: https://www.linkedin.com/in/mrjerrypotter/

Instagram: https://www.instagram.com/mrjerrypotter/

Youtube: https://www.youtube.com/@mrjerrypotter

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

podcasting #podcaststrategy #modcasting #socialmediagrowth #businesspodcasts #socialmediastrategy #businessgrowth #contentcreation #brandawareness #digitalmarketing #smallbusinessowners #entrepreneurship #businessbranding #communitybuilding

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What if small tweaks to your social media habits could lead to big results? Sounds too good to be true, right? Well, it's entirely possible with the concept of atomic habits.

In this episode, you will be able to:

Mastering Atomic Habits for Explosive Social Media Growth
Unlock the Secrets of Building Good Social Media Habits
Unleash a Consistent Social Media Engagement Strategy
Discover the Art of Reviewing Social Media Metrics for Success
Equip Yourself with Tools for Maintaining Social Media Consistency

The key is to start small, stay consistent and track progress. Tiny improvements made daily, weekly or monthly will compound into something significant in the long run.

What atomic social media habits are you ready to adopt first? Have you tried any of these techniques already?

The key moments in this episode are:

00:00:00 - The Power of Atomic Habits

00:01:24 - The Impact of Small Changes

00:03:04 - Applying Atomic Habits to Social Media

00:10:59 - Applying Atomic Habits Cycle to Social Media

00:14:45 - Building Social Media Habits for Growth

00:15:08 - The Atomic Habits Cycle

00:15:29 - Engagement and Continuity

00:15:50 - Connecting Beyond the Podcast

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

atomichabits #book #habits #socialmediagrowth #businesssuccess #linkedinupdate #shortformvideos #socialmediastrategy #businessstrategy #podcasting#contentcreator #socialmediastrategy #socialmediathatworks #smallbusinessowners #businessgrowth #ceo #founder #denverbusiness

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We are thrilled to have Michelle Raymond, a LinkedIn company pages expert, in this week's episode of Rocky Mountain Marketing. Michelle and I first met at the Social Media Marketing World event in San Diego, and we bonded over our shared passion for social media strategies and our love for '90s fashion. In this episode, Michelle shares her journey and insights on maximizing LinkedIn company pages to build awareness, authority, and advantage for your business.

The Importance of LinkedIn Company Pages: Discover why LinkedIn company pages are still a valuable platform for content creation and company culture, despite their reputation.
Building a Community: Learn how to unite your team and attract the best employees by leveraging your LinkedIn company page.
Engaging Employees: Find out how to encourage your employees to engage with your company page content, even if they're hesitant about using LinkedIn.
New Features: Explore the latest features of LinkedIn company pages, including newsletters, LinkedIn Live, and the upcoming RSS feed integration for podcasts and YouTube.
Thought Leadership: Understand how to build brand thought leadership and create valuable content that guides your buyers and builds trust in your industry.

Join us as we dive into these topics and more, helping you transform your LinkedIn company page into a powerful tool for business growth.

Visit Michelle J Raymond social media pages:

Website: https://michellejraymond.com/

LinkedIn: https://www.linkedin.com/in/michellejraymond/

Instagram: https://www.instagram.com/good_trading_co/?hl=en

Youtube: https://www.youtube.com/@MichelleJRaymond

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

linkedin #companypages #socialmediagrowth #linkedincompanypages #socialmediastrategy #businessgrowth #contentcreation #brandawareness #digitalmarketing #smallbusinessowners #entrepreneurship #businessbranding #communitybuilding

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In this Quickcast episode, we dive into the latest LinkedIn news that's set to revolutionize your social media strategy. Discover how LinkedIn's new short-form video feature can boost your engagement and elevate your professional brand. We'll explore why this update is a game-changer for small business owners and how to leverage it without falling into cookie-cutter tactics.

Understanding LinkedIn's New Feature: Learn about LinkedIn's latest short-form video feed and how it differs from other social media platforms.
Enhancing Engagement: Discover strategies to boost your LinkedIn engagement using short-form video content, tailored specifically for professionals.
Building a Personal Brand: Find out how to effectively use video to build and strengthen your personal brand, making you more relatable and memorable to your audience.
Tailored Content Creation: Get tips on creating impactful, non-cookie-cutter video content that resonates with LinkedIn's professional audience.
Step-by-Step Implementation: Gain a clear, actionable process for incorporating short-form videos into your social media strategy to maximize visibility and growth on LinkedIn.

Join us for a step-by-step process to make the most of this exciting new tool and stay ahead in the ever-evolving world of social media.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

linkedinnews #linkedinupdate #shortformvideos #socialmediastrategy #businessstrategy #podcasting#contentcreator #socialmediastrategy #socialmediathatworks #smallbusinessowners #businessgrowth #ceo #founder #denverbusiness

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Does this sound familiar? You've been told to just keep pushing your sales pitch harder, but the more you push, the more frustrated and exhausted you feel. It's like hitting a wall and not seeing any results, leaving you feeling drained and questioning if you're ever going to break through. Let's change that narrative and find a more effective approach together!

In this episode, you will be able to:

Mastering Strategies for High Ticket Sales Conversion: Unlock the secrets to closing big deals and boosting your revenue.
Conquering Challenges as a Business Owner: Discover how to navigate obstacles and emerge stronger as an entrepreneur.
Harnessing the Power of Belief Systems in Business: Learn how your mindset can shape your success in the business world.
Crafting Effective Social Media Strategies: Uncover the key tactics to elevate your brand's online presence and engagement.
Leveraging Personal Stories in Marketing: Uncover how to connect with your audience on a deeper level and drive impactful engagement.

Visit Craig Andrews social media pages:

Website: https://allies4me.com/

Facebook: https://www.facebook.com/allies4me

LinkedIn: https://www.linkedin.com/company/3559775/

Youtube: https://www.youtube.com/channel/UCSIeVA1wQbkil841BBy6J1Q

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

salespitch #salesstrategies #podcast #contentcreators #socialmediastrategy #contentcreation #smallbusinessowners #businesspodcast #community #connection

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Have you taken a close look at who's actually following you on social media lately? You might be surprised to learn that many businesses don't regularly analyze their audience insights. Without this key information, you could be wasting time and money marketing to the wrong people.

In this episode, you will be able to:

Mastering the art of creating buyer personas for social media.
Unveiling the secrets behind analyzing social media audience insights.
Elevating your social media game with done-for-you services.
Harnessing the power of AI tools for in-depth audience analysis.
Crafting content that converts with the magic of GPT.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

buyerspersona #socialmediastrategy #businessstrategy #podcasting#contentcreator #socialmediastrategy #socialmediathatworks #smallbusinessowners #businessgrowth #ceo #founder #denverbusiness

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Are you struggling to figure out which marketing tactics are actually hitting the mark for your business? Eric Morgan, President and CEO of Roux Advertising, dropped some real knowledge bombs on how to assess and fine-tune your marketing efforts for tangible results.

The key moments in this episode are:

00:00:00 - Importance of a Well-Oiled Business Machine

00:01:52 - Eric Morgan's Background and Expertise

00:05:46 - Client Acquisition Cost and Branding

00:11:23 - The Role of Strategy in Marketing

00:13:02 - Leveraging Different Media Channels

00:14:24 - Importance of Marketing Tactics

00:15:20 - Understanding Call to Action

00:17:18 - Connecting with Customers

00:18:07 - Evaluating Marketing Efforts

00:20:01 - Audience-Centric Marketing

Visit Eric Morgan's social media pages:

Website: https://rouxadvertising.com/

Facebook: https://facebook.com/rouxadvertising

LinkedIn: https://www.linkedin.com/in/eric-morgan-b6a6042/

Twitter: https://twitter.com/RouxAdvertising

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

marketingstrategy #contentstrategy #digitalmarketing #socialmediastrategyforsmallbusiness #coaches #ceo #smallbusinessowners #rouxadvertising #businesspodcast #careerpodcast #ericmorgan #katiebrinkley

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Have you ever wondered if starting a podcast could be beneficial for your business? As a podcaster and marketing expert, I attended CEX that drove this question home. Walking among hundreds of fellow content creators, from writers to Instagram influencers, I was reminded of the power of podcasting.

In this episode, you will be able to:

Uncover the secrets to launching a successful podcast for marketing that will captivate your audience and drive business growth.
Discover how to turn conference experiences into valuable content that will resonate with your audience and set your business apart from the competition.
Master the art of crafting an effective social media strategy that will elevate your business's online presence and engagement with your community.
Harness the power of AI and Canva to revolutionize your content creation, creating visually stunning and impactful materials for your audience.
Explore innovative ways to build a strong and loyal community through digital marketing, fostering meaningful connections that drive business success.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

cex #podcasting#contentcreator #socialmediastrategy #socialmediathatworks #smallbusinessowners #businessgrowth #ceo #founder #denverbusiness

Hosted on Acast. See acast.com/privacy for more information.

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Have you ever been mid-video call when the audio cuts out or the video freezes? We've all been there, scrambling to reconnect while the meeting awkwardly waits. It's frustrating when technical issues get in the way during an important conversation.

Here are a few budget-friendly tips to improve your video presence:

Elevate Your Laptop Angle

Simply placing your laptop on a box at eye level makes a big difference compared to the unflattering "laptop angle" from below. Natural lighting from a nearby window also looks great.

Invest in a Microphone

Good audio is crucial for engagement. A basic external microphone for around $50 will instantly make you sound more professional.

Use Soft Lighting

Harsh overhead lighting causes unflattering shadows. Try bouncing the light off a wall or using a large diffuse light source like a softbox.

The key moments in this episode are:

00:00:04 - Embracing Technical Difficulties

00:03:44 - Overcoming Insecurities

00:06:06 - The Power of Storytelling

00:08:11 - Video Content Creation Tips

00:14:22 - Overcoming Hurdles

00:15:52 - Importance of Creating Content

00:17:43 - Enhancing Video Quality

00:24:07 - Importance of Sound Quality

00:25:26 - Visual Aesthetics vs. Sound Quality

00:28:55 - AI Tools for Video Production

00:29:17 - The Power of Descript in Video Editing

00:30:12 - The Efficiency of Descript for Content Creation

00:31:46 - Tools for Teleprompting and Eye Contact

00:36:38 - The Importance of Sharing Stories

00:41:47 - Connecting with Ryan and Accessing Resources

The resources mentioned in this episode are:

Get a free gear list with budget-friendly and high-quality video production equipment by visiting tellstudios.com/gear. This list includes essential gear for video production, from microphones to lighting equipment, to help you elevate your video quality.
Access a camera confidence checklist to help you practice and improve your on-camera presence.
Connect with Ryan Koral on Instagram at @RyanKoral and on LinkedIn for more valuable insights and tips on video production, storytelling, and building authentic connections with your audience.
Explore the resources and services offered by Tell Studios at tellstudios.com to learn more about their video production, storytelling, and content marketing expertise. Whether you're looking to enhance your brand's storytelling or improve your video production skills, Tell Studios can provide valuable guidance and support.
Consider booking Ryan Koral as a speaker for your event to share his expertise in video production, storytelling, and building authentic connections through content. Contact Tell Studios to inquire about speaking engagements and workshops led by Ryan Koral.

Connect with me here:

https://www.youtube.com/@rockymountainmarketing
https://www.twitter.com/
https://www.facebook.com/socialprofitlab
https://www.nextstepsocialcommunications.com
https://www.linkedin.com/katiebrinkley

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Did you know that Instagram's new algorithm is shaking up the platform, giving smaller creators a chance to shine? Yes, you read that right. The days of your content getting lost in the sea of reposts might be over. Imagine having a level playing field with those big-name accounts that always seem to dominate your feed. Instagram's update is all about prioritizing original content, and it could be a game-changer for small business owners and entrepreneurs. But here's the catch – how exactly will this revolutionary algorithm play out for your content? Let's dive in and explore what these changes mean for your Instagram strategy. Get ready to rethink your approach because the only thing constant in social media is change.

In this episode, you will be able to:

Understand the latest Instagram algorithm updates to boost your content reach.
Uncover effective strategies for creating original and captivating content on Instagram.
Leverage the impact of reposting to enhance your visibility and engagement on Instagram.
Master the art of navigating Instagram's new ranking algorithm for increased visibility.
Learn how to create engaging and compelling Instagram stories to elevate your business presence.

The key moments in this episode are:

00:00:07 - Instagram Content Dominance

00:01:10 - Instagram's New Algorithm

00:02:22 - Impact of Instagram Updates

00:05:27 - Role of Curation on Instagram

00:08:58 - Content Strategy Shift

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

instagramupdate #algorithm #adammosseri #engagement #newsfeed #explorepage #contentcreation #digitalmarketing #visibility #smallbusinessowner #ceo #founder #denverbusiness

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Have you heard the myths about launching a successful podcast strategy? Some say you need a huge following, others believe it's all about fancy equipment, and then there's the myth that consistency doesn't really matter. But what's the truth behind these myths?

In this episode, you will be able to:

Mastering the art of overcoming imposter syndrome in podcasting.
Achieving consistency in podcast content creation for long-term success.
Leveraging podcasting opportunities for effective networking and growth.
Implementing time management strategies for efficient podcast production.
Crafting a successful podcast strategy to increase audience engagement and brand presence.

Visit Dave Jackson's social media pages:

Website: https://schoolofpodcasting.com/

Facebook: https://www.facebook.com/schoolofpodcasting

LinkedIn: https://www.linkedin.com/in/davejackson/

Twitter: http://www.twitter.com/davejackson

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

podcastforbusiness #podcasting #schoolofpodcasting #growyourbusiness #organiclead #networking #collaboration #community #howtostartapodcast #smallbusinessowner #ceo #businesspodcast #davejackson #katiebrinkley

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Join us on this episode of the QuickCast as we delve into the latest buzz in social media: Meta's groundbreaking AI technology. Discover how Meta's AI, integrated across Facebook, Instagram, and WhatsApp, is reshaping social media engagement. From crafting captivating captions to generating conversation starters, learn how creators can leverage this innovative tool to enhance their content. Plus, explore the AI's role in content discovery on Instagram's Explore page.

In this episode, you will learn the following:

Meta's AI Revolution: Explore how Meta's AI technology is transforming social media engagement and content creation.
Integrated Platform: Discover how Meta's AI seamlessly integrates across Facebook, Instagram, and WhatsApp, offering users a unified experience.
Enhanced Creativity: Learn how creators can leverage Meta's AI to craft captivating captions, generate conversation starters, and create engaging images.
Content Discovery: Unlock the power of Meta's AI in content discovery on Instagram's Explore page, facilitating personalized content recommendations.
Global Rollout: Stay informed about the ongoing global rollout of Meta's AI technology, with availability expanding gradually across regions.
Empowering Creators: Embrace the creative potential of Meta's AI to streamline workflows, enhance content quality, and drive business growth in the digital landscape.

Tune in and unlock the potential of Meta's AI to revolutionize your social media presence!

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

metaai #aitools #ai #meta #markzuckerberg #contentcreation #contentstrategy #socialmedia #smallbusinessowners #digitalmarketing #facebook #instagram #businessgrowth

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Discover the unexpected magic behind creating unforgettable event experiences. Join me and Phil Mershon as we unravel the secrets of community building, sensory experiences, and event planning strategies. Get ready to be mind-blown by the insights shared and the emotional journey that awaits.

Are you prepared to dive deep into the world of event experiences and craft your own unforgettable moments?

Stay tuned for an exclusive signature sign off that will leave you in awe. Let's embark on this extraordinary journey together.

In this episode, you will be able to:

·Mastering event planning strategies for success will set your events apart from the rest.

·Discover the power of building community before and after events to enhance the overall experience.

·Uncover the importance of prioritizing customer experience in events for lasting impact.

·Immerse your guests in creative sensory experiences that elevate your event to new heights.

·Implement strategies for creating unforgettable event experiences that leave a lasting impression.

The key moments in this episode are:

00:00:00 - Introduction and Background

00:03:12 - Connecting through Clubhouse

00:09:58 - The Customer Journey and Experience

00:11:56 - Anticipating Attendee Needs

00:13:27 - Making Attendees Feel Comfortable

00:13:41 - Creating an Unforgettable Event Experience

00:15:05 - The Three M's Framework

00:17:14 - Multi-Sensory Experiences

00:22:21 - Strategic Event Planning

00:26:48 - Orchestration of Experience

00:27:34 - The Power of In-Person Connections

00:28:29 - Building Community in a Digital World

00:29:20 - The Art and Science of Event Planning

00:30:38 - Building Community Online

00:32:55 - Creating Unforgettable Experiences

Visit Phil Mershon’s social media pages:

Website: www.philmershon.com

Facebook: https://www.facebook.com/phil.mershon

LinkedIn: https://www.linkedin.com/in/philmershon/

Twitter: https://twitter.com/phil_mershon/

Instagram: https://instagram.com/phil_mershon/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Conference #EventPlanning #SensoryExperiences #CommunityBuilding #UnforgettableEvents #CustomerEngagement

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In this episode of Rocky Mountain Marketing, I delve into the world of AirChat, the latest sensation in the social media world. Join me as I explore this innovative platform that's changing the game with its audio-first approach.

When I first heard about AirChat, I couldn't help but wonder: is this the next big thing in social media? With its unique blend of audio and text, AirChat is revolutionizing how we connect and engage online. But is it worth your time and attention? That's what we're here to find out.

In this episode, you will learn about:

Understanding the features of AirChat: Listeners gain insights into the unique features of AirChat, including its audio-first approach, real-time transcription, and seamless feed integration.
Evaluating the potential of AirChat for social networking: Listeners learn how AirChat compares to other platforms like Clubhouse and how it could potentially impact their social media strategy.
Considering the drawbacks and limitations: The episode highlights concerns such as AirChat's limited user base and lack of moderation, prompting listeners to consider these factors when deciding whether to invest time in the platform.
Assessing audience compatibility: Listeners are encouraged to assess whether AirChat aligns with their audience's preferences and needs, as well as their own social media strategy.
Adopting a wait-and-see approach: The episode advises listeners to take a cautious approach to investing time in AirChat, suggesting that its evolution and user base growth should be monitored before fully committing to the platform.

But it's not all sunshine and rainbows. I'll also address some concerns about AirChat, including its limited user base and lack of moderation. Is this platform ready for prime time, or is it still finding its footing? Let's dive in and explore together.

Ultimately, whether AirChat is right for you depends on your audience and social media strategy. So grab your headphones and join me as we navigate the exciting world of audio-first social networking. Who knows? AirChat might just be the game-changer your business has been waiting for.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

socialmediatool #airchat #audio #listening #collaboration #networking #aitools #tools #podcast #businesspodcast #socialmediatrend

Hosted on Acast. See acast.com/privacy for more information.

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Discover the unexpected truth about protecting your online content. Find out how to navigate the legal landscape of social media and AI-created content. The secrets to safeguarding your business await. Stay tuned for the surprising revelations that will change the way you approach your online presence.

My special guest is Brittany Ratelle. Brittany is a seasoned small business attorney renowned for her specialization in guiding entrepreneurs through the legal aspects of digital marketing. With a focus on protecting intellectual property rights, Brittany offers invaluable expertise in the realms of social media content sharing, branding photography, and the legal implications of AI-created content. Her extensive experience and dedication to assisting content creators and business owners have established her as a trusted authority in the digital space. Brittany's practical insights and comprehensive understanding of legal nuances make her an indispensable resource for those seeking to safeguard their online content and navigate the complexities of digital marketing.

In this episode, you will be able to:

Mastering Best Practices for Social Media Content Sharing
Safeguarding Intellectual Property Rights in Digital Marketing
Understanding the Legal Implications of Using AI-Created Content
Harnessing the Importance of Branding Photography for Businesses
Implementing Strategies for Protecting Online Content from Theft

The key moments in this episode are:

00:00:00 - Introduction to Rocky Mountain Marketing

00:01:09 - Understanding Social Media Etiquette

00:02:56 - Brittany's Legal Expertise in Digital Marketing

00:08:01 - Protecting Your Intellectual Property

00:11:46 - Protecting Content from Theft

00:12:37 - Understanding Copyright and Intellectual Property

00:13:35 - Protecting Valuable Content

00:15:33 - Copyrighting Frameworks and Trademarks

00:17:19 - Lawfully Ever After Course

00:19:54 - Resharing Content and Music Copyright

00:24:20 - Copyright and Memes

00:27:12 - AI and Copyright

00:29:36 - AI-Generated Content and Commercial Use

00:31:13 - Importance of Branding Photography

00:33:40 - Conclusion and Call to Action

Visit Brittany Ratelle’s social media pages:

Website:https://brittanyratelle.com/

Linkedin:https://www.linkedin.com/in/brittany-ratelle-a4563232/

Instagram: https://www.instagram.com/brittanyratelle/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

contentcreation #legalguide #ip #digitalprint #contentcreators #coaches #smallbusinessowners #influencers #businesspodcast #careerpodcast #katiebrinkley #ai #copywright #trademark

Hosted on Acast. See acast.com/privacy for more information.

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Do you want to try podcasting?

Get ready to embark on a journey to podcasting mastery with me, your host Katie Brinkley. In this week's episode of Rocky Mountain Marketing QuickCast, I'm thrilled to share with you the insider tips and strategies that have fueled my own podcasting journey and helped countless others succeed in the world of podcasting.

Join me as we dive into "Podcast Mastery: Expert's Tips for Growth and Impact." Together, we'll explore the key ingredients for crafting compelling content, optimizing technical quality, and mastering the art of podcast marketing. Whether you're a seasoned podcaster looking to reignite your passion or a newcomer eager to make waves, this episode is packed with actionable advice to help you take your podcast to the next level.

In this episode, you’ll learn:

Consistency breeds success: Stick to a regular podcasting schedule to maintain audience engagement and momentum.
Create compelling content: Ensure your podcast topics align with your brand and resonate with your audience to maximize listener interest.
Invest in quality equipment: Prioritize good audio quality by using professional recording equipment and creating a quiet recording environment.
Utilize strategic marketing: Implement creative promotional tactics to attract and retain listeners without overwhelming them with constant episode announcements.
Ensure legal compliance: Obtain necessary permissions and licenses for all content to avoid potential legal issues.
Seek professional feedback: Take advantage of podcast audits to identify areas for improvement and optimize your podcasting strategy for maximum impact.

But wait, there's more! I'm excited to offer you a complimentary podcast audit, tailored to your unique needs and goals. With personalized insights and recommendations, this audit will be your roadmap to unlocking the full potential of your show and reaching new heights of engagement and influence.

So grab your headphones, tune in, and let's embark on this podcasting adventure together. "Podcast Mastery: Expert's Tips for Growth and Impact" is your ticket to podcasting greatness. Let's dive in and make magic happen!

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

podcastforbusiness #leadgeneration #contentcreator #podcast #podcasting #smallbusinessowners #denverbusiness

Hosted on Acast. See acast.com/privacy for more information.

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Are you feeling overwhelmed with your organic social media strategy? Feeling like it's a lot of work and not sure where to start? I've got just the solution for you!

In this week’s episode of Rocky Mountain Marketing, Dorien Morin van Dam and I dive deep into the world of organic social media strategy. We cover everything from creating a personalized approach that resonates with your audience to the importance of tracking metrics and insights. And the best part? We debunk the myth that organic social media doesn't work for lead generation.

Dorien Morin van Dam is a certified social media marketing manager and agile marketer with over 13 years of experience in organic social media and content marketing. Her expertise in the latest techniques and best practices for organic social media strategies makes her a leading authority in the field. With a strong track record of helping businesses achieve improved user engagement and brand growth through organic social media, Dorien's insights offer practical and valuable guidance. Her extensive knowledge and experience position her as an ideal guest for today's discussion, providing small business owners with actionable strategies to enhance their organic social media presence.

In this episode, you will be able to:

Mastering Organic Social Media Strategy: Unlock the secrets to boosting engagement and growing your brand organically.
Understanding the Impact of Ads vs Organic Reach: Learn how to maximize your reach without breaking the bank on ads.
Creating Effective Social Media Content for Lead Generation: Discover the art of crafting content that converts followers into leads.
Importance of Competitor Analysis in Social Media Marketing: Gain insights into how analyzing your competitors can supercharge your social media strategy.
Repurposing Long-Form Content for Social Media: Uncover the power of repurposing your existing content to captivate your audience on social platforms.

But isn't organic social media dead? Well, think again. Dorien and I share valuable insights, tips, and strategies that will empower you to harness the power of organic social media to grow your brand, engage your audience, and generate leads.

Are you ready to take your organic social media strategy to the next level?

Visit Dorien Morin van Dam’s social media pages:

Website: https://www.moreinmedia.com/

Linkedin: https://www.linkedin.com/in/moreinmedia/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

organicsocialmedia #paidads #organicposts #socialmediastrategy #leadgeneration #sales

Hosted on Acast. See acast.com/privacy for more information.

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Discover the unexpected connection between learning to drive a stick shift and overcoming the challenges of entrepreneurship. As a business owner, you've probably faced moments where you felt like stalling, struggling to find the right gear, and fearing that everyone was watching your every move.

But what if I told you that the lessons from driving a manual car hold the key to navigating the uncertain terrain of entrepreneurship? Imagine the surprise of realizing that the jerky motions and clunky shifts you experienced while learning to drive a stick shift mirror the initial struggles of launching a business.

In this episode, you will be able to:

Mastering the Art of Driving a Stick Shift: Learn the essential skill that sets you apart and opens up new opportunities on the road.
Overcoming Entrepreneurial Challenges: Discover how to navigate hurdles and turn them into stepping stones for your success.
The Power of Support in Business: Uncover how a strong support system can be the game-changer in your entrepreneurial journey.
Transitioning to Expert Status: Elevate your skills and knowledge to become an authority in your industry.
Graceful Handling of Failure and Setbacks: Learn how to bounce back stronger and wiser from setbacks in business.
The key moments in this episode are:
00:00:02 - Challenges of Parenting a Competitive Soccer Player
00:01:32 - Learning to Drive a Stick Shift
00:03:41 - Overcoming Challenges and Frustrations
00:05:05 - The Power of Persistence and Support
00:08:04 - Embracing the Learning Process

Stay tuned to find out how the process of mastering a stick shift can help you embrace the learning curve of entrepreneurship and build a strong support system that propels you forward. It's time to uncover the unexpected parallels and gain insights that will drive your entrepreneurial journey forward.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

entrepreneurship #mindset #learningcurve #podcasting #businesspodcast #entrepreneurpodcast #denverbusiness

Hosted on Acast. See acast.com/privacy for more information.

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How do you find those stories that connect deeply with your audience? This is the question that plagues many business leaders and content creators struggling to build authentic bonds through their storytelling. The unique "story catching" framework revealed here provides a roadmap.

Discover the unexpected way to revolutionize your storytelling and business connections. Get ready to unlock the power of authentic storytelling in a world dominated by AI. Connect with Chad, the master story catcher, and learn how to captivate your audience and make your brand truly stand out. It's time to ditch the cookie-cutter approaches and tap into the human side of your business. Are you ready to catch your story and transform the way you engage with your audience? Stay tuned for a game-changing journey into the heart of storytelling.

In this episode, you will be able to:

Uncover the secrets of authentic storytelling and master the art of capturing compelling narratives.
Learn how to craft powerful narratives that drive business strategy and captivate your audience.
Discover the power of storytelling in building a strong and engaged community around your brand.
Unlock the potential of utilizing stories to create a compelling and effective brand strategy.
Transform your stories into tangible business growth and measurable success.

The key moments in this episode are:

00:00:01 - Introduction to Chad Illa-Peterson

00:02:00 - The Difference between Story Catching and Storytelling

00:08:58 - Chad's Journey to Story Catching

00:11:34 - Catching Stories in Daily Life

00:14:28 - The Importance of Writing Down Stories

00:14:47 - Importance of Writing Down Daily Experiences

00:17:59 - Catching Stories to Build Bridges

00:22:45 - Converting Stories for Business

00:25:58 - Connecting through Shared Experiences

00:28:58 - Human-to-Human Connection in the Digital Age

00:30:00 - The Importance of Storytelling in Business

00:30:41 - How to Work with Chad

00:31:00 - Personal Connection with Chad

00:31:21 - The Value of Capturing Stories

00:31:51 - Closing Remarks

Visit Chad Illa-Peterson’s social media pages:

Website: https://thestorycatcher.com/

Linkedin: https://www.linkedin.com/in/chadillapetersen/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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This episode of QuickCast dives into the strategic use of Instagram Stories for social media engagement and audience growth. With over 500 million daily viewers, the speaker argues that ignoring Stories is a missed opportunity for brands and influencers alike. Emphasizing personal, candid content, the episode offers practical tips like the four-post strategy, leveraging features such as the add-your-sticker and live photos, and maintaining a balanced number of stories to avoid overwhelming followers. I share my personal story of skiing to illustrate how Stories can create a deeper, more personal connection with the audience.

Instagram stories is really an amazing platform where you can connect to your ideal clients on a more personal level and engage in the DMs to foster community and potentially unlock business opportunities.

00:00 Unlocking the Power of Instagram Stories

00:40 The Magic of Instagram Stories: A Personal Touch

04:56 Maximizing Your Instagram Stories: Tips and Tricks

08:09 Exclusive Digital Marketing Summit Invitation

08:46 Creative Strategies for Engaging Instagram Stories

10:14 Building Community Through Instagram Stories

11:54 Wrapping Up: The Impact of Instagram Stories on Marketing

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

instagramstories #instagramforbusiness #brandawareness #socialmediastrategy #contentcreation #denverbusiness #katiebrinkley #entrepreneurlife

Hosted on Acast. See acast.com/privacy for more information.

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Join me in this insightful episode of Rocky Mountain Marketing as I talk to Steve Stewart, a podcast editing entrepreneur, about the transformative power of Profit First in business finance management. Through a candid conversation, Steve shares his journey of implementing Profit First principles into his solo editing business, shedding light on how this methodology revolutionized his approach to budgeting, saving, and scaling his enterprise.

Discover firsthand how Profit First transcends traditional accounting, offering entrepreneurs and solopreneurs alike a streamlined method for allocating funds, prioritizing profit, and achieving financial stability. Steve's practical insights and real-world examples illuminate the simplicity and effectiveness of the Profit First framework, empowering listeners to take control of their business finances with confidence and clarity.

Whether you're a seasoned entrepreneur seeking to optimize cash flow or a budding business owner navigating financial challenges, this episode offers invaluable guidance on harnessing Profit First principles to propel your business towards success. Tune in now and embark on a journey towards financial empowerment and business mastery!

Visit Steve Stewart’s social media pages:

Website: https://stevestewart.me/

Linkedin: https://www.linkedin.com/in/stevestewartme/

Podcast Editor Academy: podcasteditoracademy.com

Novo Bank: https://stevestewart.me/novo

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

businessfinance #accounting #bookkeeping #scaleyourbusiness #podcast #socialmediastrategy #contentcreation #businesspodcast

Hosted on Acast. See acast.com/privacy for more information.

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In the fast-paced world of social media, establishing credibility and trust is paramount for businesses and individuals alike. One of the most recognizable symbols of authenticity is the elusive blue checkmark, indicating verified status on platforms like Facebook and Instagram. But is it truly worth the investment?

In this episode, you'll be able to learn:

Importance and value of social media verification
Personal experience of the host with verification
Overview of Meta's updated verification process
Benefits of paid verification, including:

Trust-building with followers

Protection against imposters

New features for verified users:

Quicker ad reviews

Faster customer support access

Clickable links in reels

Content review for originality

Different verification colors

Considerations for business owners regarding the cost and benefits of verification
Speculation on the potential impact of enhanced features on user sign-ups

Don't miss this insightful episode on the future of social media verification.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

bluecheckmark #meta #metaverification #digitalcreators

Hosted on Acast. See acast.com/privacy for more information.

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ARE YOU READY TO GROW YOUR AUDIENCE AND GET MORE CUSTOMERS USING PODCASTS AND SHOWS? https://www.growtheshowlive.com/katie

If you're feeling frustrated because your podcast isn't growing and you can't figure out why, then you are not alone! You might be putting in a lot of effort into promoting your show, but the audience just isn't growing as you hoped. It can be disheartening to see stagnant growth despite your best efforts. But what if I told you there's a different approach that could turn things around? Let's dive into some game-changing strategies to unlock the growth potential of your podcast and take it to new heights.

My special guest is Kevin Chemidlin. Kevin is the host of "Grow the Show" podcast. He brings a wealth of experience and expertise in podcast growth and monetization. His journey from a side hustle podcaster to a full-time creator demonstrates his in-depth knowledge of the strategies essential for successful podcasting. With a background in software and a strong entrepreneurial drive, Kevin has effectively leveraged social media, transitioned from a traditional job to full-time podcasting, and emphasized the importance of a clear podcast premise for achieving remarkable success. Through his "Grow the Show" Podcast and engaging podcast content, Kevin continues to offer invaluable insights and practical guidance, empowering aspiring podcasters to enhance audience engagement and successfully monetize their podcasts.

In this episode, you will be able to:

Implementing Growth Strategies for Podcast Listenership
Maximizing Podcast Monetization through Audience Engagement
Crafting a Clear Podcast Premise for Success
Amplifying Podcast Reach with Social Media
Navigating the Transition to Full-Time Podcasting

The key moments in this episode are:

00:00:00 - Introduction to Podcasting Revolution

00:02:43 - Kevin's Journey from Side Hustle to Full-Time Podcaster

00:09:31 - Learning to Grow and Monetize the Show

00:10:02 - Key Strategies for Growing a Podcast

00:12:08 - The Value of Podcast Downloads vs. Social Media Views

00:13:15 - Engaging with Online Communities

00:14:48 - Utilizing Social Media for Podcast Promotion

00:16:23 - The Four Step Podcast Success Ladder

00:17:48 - Understanding Growth Problems in Podcasting

00:24:15 - Level one: Clear Unique Premise

00:26:56 - Level two: Retention Over Growth

00:29:51 - Consistency and Strategy

00:30:37 - Growth Strategies

00:34:50 - Podcast Guesting Strategy

00:35:44 - Importance of Starting Small

00:37:12 - Monetization Strategy

00:39:50 - Importance of Audience Engagement

00:42:46 - Strategy for Successful Podcasting

Visit Kevin Chemidlin’s social media pages:

Website: https://growtheshow.com/

Linkedin: https://www.linkedin.com/in/kevinchemidlin/

Instagram: https://www.instagram.com/kevinchemidlin

Facebook Group: https://www.facebook.com/groups/growtheshow

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

podcastcoach #podcaststrategy #growtheshow #monetization

Hosted on Acast. See acast.com/privacy for more information.

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If you're feeling overwhelmed by the pressure to constantly create engaging content, struggling to maintain consistency, and finding it hard to engage with your audience on social media, then you are not alone! The constant need to measure worth by likes, views, and engagement can lead to burnout, making it challenging to stay motivated and creative. Even Julia Roberts faces the same struggle with social media and content creation burnout, proving that it's a widespread issue among business owners and entrepreneurs.

In this episode, you will be able to:

Overcoming content creation burnout: Discover effective strategies to reignite your creativity and maintain a consistent flow of engaging content.
Mastering social media consistency: Uncover the secrets to staying visible and relevant on social platforms, leading to increased engagement and brand awareness.
Maximizing content schedulers: Learn how to streamline your content creation process and effortlessly schedule posts for maximum impact.
Engaging with ideal clients: Unlock the key to connecting with your target audience on social media, fostering meaningful interactions and building a loyal community.
Repurposing long form content: Explore innovative methods to transform your in-depth content into captivating social media posts, amplifying your reach and impact.

The key moments in this episode are:

00:00:09 - The Silent Struggle of Business Owners

00:02:12 - Content Creation Burnout Statistics

00:05:37 - Impact of Negative Comments

00:10:06 - Overcoming Content Burnout

00:12:56 - Consistency for Community Building

With the right strategy, you can manage the ups and downs of content creation so you don't burn out, but also don't disappear from your audience's radar. What techniques do you use to sustain consistency while giving yourself needed breaks?

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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Is Facebook advertising still worthwhile for small businesses in 2024? With all the algorithm changes and rising competition on the platform, you may be wondering if it's even possible to cut through the noise. Well, according to digital marketing expert Amanda Robinson, the answer is a resounding yes.

Amanda has over a decade of hands-on experience helping small business owners succeed with Facebook ads. She says that while the platform has evolved, the fundamentals for ad success have stayed consistent. It all comes down to mastering four key pillars.

In this episode, you will be able to:

Master Facebook ads success strategies to skyrocket your business growth.
Gain valuable insights from Meta lead trainer on maximizing ad performance.
Overcome Apple privacy restrictions and stay ahead in advertising.
Build highly effective Facebook ad campaigns to boost your business.
Transition seamlessly from boosting posts to utilizing Ads Manager for better results.

Amanda's in-depth understanding of the platform and her hands-on experience have positioned her as a go-to expert for navigating the complexities of Facebook ads. Her practical insights and genuine passion for empowering businesses to succeed in the digital age make her a valuable asset in the realm of targeted ad campaigns.

Visit Amanda Robinson’s social media pages:

Website: https://thedigitalgal.com/

Linkedin: https://www.linkedin.com/in/amandarobinson1/

Instagram: https://www.instagram.com/thedigitalgal/

Facebook: https://www.facebook.com/thedigitalgal/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook Group: https://www.facebook.com/groups/socialprofitlab

facebookads #advertising #metabusinesssuite #paidads #organicgrowth

Hosted on Acast. See acast.com/privacy for more information.

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Discover the surprising impact of the TikTok ban on businesses and content creators. Uncover the unexpected legal challenges and the potential need for backup digital marketing strategies. What could this mean for your business and its digital presence? Stay tuned to find out the intriguing twist that could change the game for small business owners in digital marketing.

In this episode, you will be able to:

Discover the untapped potential of alternative platforms for content creation and marketing success.
Explore the legal implications and potential challenges of banning social media apps to safeguard your digital marketing strategies.
Enhance your digital security measures while navigating the free market considerations for a well-rounded approach to protecting your business.
Learn the impact of the TikTok ban on businesses and unlock backup digital marketing strategies for a diversified approach to staying ahead.

The key moments in this episode are:

00:00:00 - TikTok Ban in the US

00:02:23 - Government's Push for Ban

00:04:01 - Privacy Concerns and Espionage

00:07:46 - Impact on Businesses and Content Creators

00:13:48 - Future Precedents and Backup Plans

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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Uncover the surprising secret to business growth that's been hiding in plain sight all along. Discover how a friendly robot can transform the way you make decisions and skyrocket your business success. Join us as we delve into the unexpected power of AI with a seasoned expert who's breaking new ground in entrepreneurship.

My special guest is Dawn Andrews. Dawn Andrews, CEO of Free Range Thinking, is a celebrated business strategist and leadership coach with a knack for propelling clients to global acclaim through her expertise in strategy, communication, and leadership. Her unique background as a trained performer and growing up in an entrepreneurial family has shaped her innovative approach to leveraging AI for scalable business growth. Dawn's passion for female empowerment and her role as the host of the Good Woman podcast, along with founding FMXLA, the female leadership accelerator, showcases her commitment to fostering diverse leadership. With her extensive experience and creative perspective, Dawn brings a refreshing and insightful take on utilizing AI as a clever business partner, making her a valuable addition to today's discussion on maximizing AI for business growth.

In this episode, you will be able to:

Unlock the Power of AI Integration in Digital Marketing: Discover how to revolutionize your marketing efforts with AI technology, driving better results and reaching your target audience more effectively.
Scale Your Business with AI: Learn actionable strategies to leverage AI for scaling your business, enabling you to expand your operations, reach new markets, and boost profitability.
Craft Job Descriptions Using AI: Master the art of crafting job descriptions with AI, ensuring you attract top talent and streamline your hiring process for maximum efficiency.
Boost Your Business Strategy Framework with AI: Uncover the secrets to enhancing your business strategy framework with AI, empowering you to make data-driven decisions and stay ahead of the competition.
Reduce Decision Fatigue for Entrepreneurs: Explore ways to reduce decision fatigue using AI, freeing up mental bandwidth, and allowing you to focus on what truly drives your business forward.

Ready to embrace the future of business in ways you never imagined? Stay tuned and prepare to be amazed.

Visit Dawn Andrew’s social media pages:

Website: https://www.freerangethinking.com/

Linkedin: https://www.linkedin.com/in/freerangethinking/

Instagram: https://www.instagram.com/freerangethinking/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

ai #denverbusiness #contentcreation #businessgrowth #entrepreneurlife

Hosted on Acast. See acast.com/privacy for more information.

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Feeling safe and secure in the digital world, thinking you've got it all figured out? Well, what if I told you that the recent social media outage wasn't just a little hiccup, but a wake-up call?

Imagine your entire online presence vanishing in an instant, leaving you scrambling to communicate with your audience. What if I shared a simple but powerful solution that could give you peace of mind and continuity? It's time to explore alternative communication channels that will keep you connected, no matter what happens in the digital realm.

Ready to take control and ensure that your business doesn't come to a standstill during the next unexpected outage?

00:00:14 - The Social Media Outage Panic

The episode starts with the panic caused by the recent outage of Facebook, Instagram, WhatsApp, and Facebook messenger. The host discusses the importance of having a backup plan for such situations.

00:02:00 - Building on Rented Land

The host emphasizes the risk of relying solely on social media platforms for business growth. She encourages diversifying outreach efforts through email lists, podcasts, and other means.

00:05:12 - Checking Platform Status and Community Building

The episode highlights the importance of staying informed about platform disruptions through metastatus.com. The host also stresses the need to build communities off social media platforms to maintain connections with the audience during outages.

00:07:29 - Utilizing Email Newsletters and Other Platforms

The host discusses the value of email newsletters as a reliable means of communication during social media outages. She also mentions the benefits of utilizing personal websites, podcasts, and in-person engagements for community building.

00:11:10 - Balancing Social Media and Email Marketing

The episode concludes with a reminder of the importance of social media in digital marketing. However, it emphasizes the need to convert social media followers into email subscribers for more reliable communication and outreach.

Let's dive in and discover how you can proactively establish alternative communication channels that will keep your audience engaged and your business thriving, even when the social media giants falter. Are you ready to future-proof your online presence? Stay tuned for the game-changing strategy that will transform the way you connect with your audience.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

socialmedianews #facebookdown #metadown #issue #denverbusiness

Hosted on Acast. See acast.com/privacy for more information.

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In this episode of Rocky Mountain Marketing, host Katie Brinkley talks with Vinnie Potestivo, an Emmy award-winning media advisor and LinkedIn Top Voice, about the transformative power of digital marketing in building personal and business brands. They explore the significance of LinkedIn as a platform for professional growth and the unique strategies Vinnie employs to enhance online visibility and influence. Vinnie shares insights on leveraging search engine marketing, the importance of podcasting, and the innovative use of IMDb for solopreneurs. The conversation delves into the importance of being verified on LinkedIn, the impact of data points in enhancing discoverability, and the creative approaches to networking and branding in the digital space. This episode provides valuable tips for business owners and entrepreneurs looking to leverage digital marketing to craft their legacy and elevate their influence in their industry.

00:00 Introduction to Rocky Mountain Marketing

00:50 Meet Today's Guest: LinkedIn Top Voice

01:55 The Power of LinkedIn and Digital Marketing

05:45 The Impact of Podcasting and Personal Branding

06:30 Leveraging IMDb for Business Growth

09:42 The Concept of Search Engine Marketing

18:11 The Importance of Verification on LinkedIn

24:40 The Power of Phone Calls and Networking

29:42 Connecting with Vinnie and Wrapping Up

30:58 Closing Remarks and Call to Action"

Visit Vinnie Potestivo’s social media pages:

Linkedin: https://www.linkedin.com/in/vinniepotestivo/

I Have a Podcast: https://vpetalent.com/i-have-a-podcast/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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Today, we're diving into the latest buzz from Social Media Marketing World 2024, where AI took center stage and experts shared their top tips for navigating the digital landscape.

Join me as we unpack the insights and strategies straight from the event floor. From leveraging AI to elevate your content quality to crafting a winning growth plan for your business or podcast, we've got you covered.

Discover how AI is reshaping the marketing game and learn actionable techniques to stay ahead of the curve. Whether you're a small business owner, podcaster, or expert service provider, this episode is packed with practical advice to help you thrive in 2024 and beyond.

In this episode, you’ll learn more about:

Experts’ insights on leveraging AI to enhance content quality and craft strategic growth plans.
How AI is reshaping the marketing industry, offering new opportunities for small businesses, podcasters, and expert service providers.
Different practical tips and techniques were shared to help listeners thrive in the evolving digital landscape of 2024.
The importance of staying informed and adaptable in the face of technological advancements.
The possibilities AI brings to their marketing efforts and embrace change to stay ahead in the digital game.

So cozy up, and let's explore the exciting possibilities AI brings to our digital journey. Get ready to level up your marketing game and make waves in the ever-changing digital landscape!

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

smmw24 #digitalmarketing #ai #2024 #businesstips #contentcreators

Hosted on Acast. See acast.com/privacy for more information.

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Discover the shocking truth behind Google's algorithm changes that could be costing your business its online visibility. With insights from a 27-year digital marketing veteran, Rich Brooks, and 30 industry experts, this virtual event promises game-changing strategies for entrepreneurs. Are you ready to uncover the one thing that could transform your business's trajectory? Don't miss out on this eye-opening summit. Sign up now and prepare to revolutionize your online presence.

In this episode, you will be able to:

Mastering Digital Marketing Strategies for SEO Success: Uncover the key tactics to boost your online visibility and drive more organic traffic to your business.
Unlocking Insights from the Agents of Change Conference: Gain exclusive access to game-changing strategies and industry secrets from top marketing experts.
Embracing Continuous Learning in Marketing: Elevate your skills and stay ahead in the ever-evolving digital landscape with the power of ongoing education.
Adapting to Evolving Digital Platforms: Stay ahead of the curve by discovering effective ways to navigate and thrive on the latest digital platforms and trends.
Networking with Industry Experts for Growth: Learn the art of building valuable connections and leveraging industry relationships for accelerated business growth.

Timestamped summary of this episode:

00:00:01 - Introduction to Agents of Change Conference

00:02:48 - Transition to Virtual Summit

00:06:51 - Evolution of Agents of Change

00:11:26 - Details of Virtual Event

00:13:37 - Conference Day Themes

00:14:05 - Understanding the Online Business Pathway

00:15:21 - Local Search Strategies

00:16:37 - SEO Strategies and Content Creation

00:18:30 - Diverse Marketing Strategies

00:20:34 - Adapting to Changes and Analytics

00:27:29 - Importance of VIP upgrade

00:28:01 - Event experience and value

00:28:49 - Impact of the event

00:29:40 - Event registration and gratitude

00:30:44 - Future event and conclusion

Visit Rich Brook’s social media pages:

Linkedin: https://www.linkedin.com/in/therichbrooks

Flyte New Media: https://www.takeflyte.com/

The Agents Of Change: https://www.theagentsofchange.com/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

theagentsofchange #virtualsummit #community #digitalmarketingstrategies #richbrooks

Hosted on Acast. See acast.com/privacy for more information.

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Feeling like your business content is falling flat? Have you been told to just focus on showcasing the highlights and success stories, only to find that it's not resonating with your audience? The struggle to connect authentically and tell your real business story can be frustrating. You're not alone in this. Let's break free from the ineffective advice and embrace the power of genuine storytelling to forge meaningful connections with your audience.

In this episode, you will be able to:

Embrace authenticity and storytelling to captivate your audience and stand out in the market.
Discover the power of storytelling in forging deep connections with your audience and driving business growth.
Share the challenges of your journey to inspire and resonate with your audience on a deeper level.
Harness the role of AI in social media to enhance your brand's storytelling and audience engagement.
Uncover and share your brand stories to create an emotional connection with your audience and build brand loyalty.

I encourage all of you to show up authentically online, find your brand story, be willing to share your stories and show up authentically this year and you will create a community of brand advocates and your biggest brand and followers.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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He lost 126,000 Youtube subscribers overnight and here's what he learned.

Be ready to discover the unexpected truth about growing YouTube for your business. This devastating loss led to a huge and powerful comeback.

In this week’s episode, our guest is JP Hightek. He is a renowned content creator and YouTube growth strategist. He brings wealth of experience in live streaming and video content to the table. His journey of overcoming the loss of his YouTube channel and achieving remarkable success serves as an inspiring testament to the resilience and adaptability required in the digital realm. With an Amazon best-seller, "The Live Stream Blueprint," under his belt, JP's insights into the intricacies of YouTube and the importance of optimizing video descriptions with SEO terms are invaluable to content creators aiming to boost their visibility and engagement on the platform. Through his practical expertise and engaging storytelling, JP equips fellow creators with the tools and knowledge needed to thrive in the ever-evolving landscape of YouTube and harness its potential for business growth.

The key moments in this episode are:

00:00:41 - The Devastating Loss

00:09:45 - YouTube as a Search Engine

00:11:36 - Optimizing YouTube Channel Description

00:13:53 - Leveraging Video for Organic Leads

00:15:02 - Importance of Video in Connecting with Audience

00:16:20 - Importance of YouTube Description

00:18:43 - Importance of Channel and Product Names

00:20:59 - Utilizing URLs and Descriptions for SEO

00:23:19 - Crafting Engaging and SEO-Optimized Titles

00:29:19 - The Importance of a Dynamic Website

00:30:06 - Leveraging Video and Automation

00:31:21 - Streamlining Booking Processes

00:32:27 - Where to Find JP's Book and YouTube Channel

00:33:56 - Connecting and Growing Together

Get ready to be amazed by insider secrets that will transform your YouTube channel. Stay tuned for the surprising twist that changed everything.

Visit JP Hightek's social media pages:

Website: https://www.jphightek.com/

LinkedIn: https://www.linkedin.com/in/jphightek/

Amazon: https://www.amazon.com/stores/author/B0CKXZDXSD

Youtube: https://www.youtube.com/@JPHightek

Podcast: https://getradicalwithyourbusiness.buzzsprout.com/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

youtubeseo #businessgrowth #growyourchannel #jphightek #katiebrinkley #denverbusiness

Hosted on Acast. See acast.com/privacy for more information.

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Surprising Instagram Changes: The Head of Instagram Reveals Unexpected Posting Advice. You won't believe what the head of Instagram just disclosed about how often you should be posting on the platform. It's not what you might expect, and it could completely change your Instagram strategy. Find out the unexpected insights that are shaking up the way businesses approach their content on Instagram. Are you ready to adapt to the latest shift and make the most out of your Instagram presence? Stay tuned to uncover the surprising new approach to posting on Instagram and how it could revolutionize your social media game.

In this episode, you will be able to:

Mastering Instagram's shift towards video content will elevate your engagement game.
Avoid glitches with Instagram hashtags and maximize your post reach.
Utilize the Instagram poll feature to boost audience interaction and feedback.
Enhance your Instagram strategy with the recommended posting frequency.
Learn the importance of utilizing Instagram stories effectively for increased visibility.

The key moments in this episode are:

00:00:07 - Instagram Identity Crisis

00:02:54 - Hashtag Glitch and New Features

00:06:23 - Posting Frequency Advice from Adam Asari

00:07:52 - Embracing Post Less Bandwagon

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

instagramupdate #mosseri #besttimestopost #businesstips #socialmediastrategy #denverbusiness

Hosted on Acast. See acast.com/privacy for more information.

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Are you ready for a riveting conversation about taxes?

I bet you didn't expect to find excitement in the world of bookkeeping and tax compliance. Heather Zeitzwolfe, with her vibrant personality and unconventional approach, is here to make tax talk not only bearable but fun. She's the go-to expert for business owners looking to revolutionize their financial organization and tax preparedness. But here's the unexpected part – she's not your stereotypical introverted, buttoned-down accountant. With her creative background in fashion and a love for spreadsheets, Heather brings a refreshing and entertaining twist to the world of taxes.

Now, if you're ready to turn tax insights into action and shape your financial legacy, Heather is the person you need to know. Stay tuned as we uncover the unexpected joy of tax compliance with Heather Zeitzwolfe.

In this episode, you will be able to:

Master Tax Compliance: Learn the essential steps to keep your business tax-compliant and avoid costly penalties.
Organize Finances Effectively: Discover the importance of record-keeping practices for maintaining financial clarity and making informed business decisions.
Find the Right Financial Partner: Uncover the key factors to consider when hiring the perfect bookkeeper or accountant for your business needs.
Maximize Deductions: Understand the difference between draws and expenses as a solopreneur to optimize tax benefits and minimize liabilities.
Optimize Financial Management: Explore the best software solutions for efficient financial organization and streamlined business operations.

Get Ready For Taxes Workbook https://getradicalprofitgrowthaccelerator.com/tax-tools

Visit Heather Zeitzwolfe's social media pages:

Website: https://getradicalprofitgrowthaccelerator.com/

Instagram: https://getradicalprofitgrowthaccelerator.com/

LinkedIn: https://www.linkedin.com/in/heatherzeitzwolfe

Podcast: https://getradicalwithyourbusiness.buzzsprout.com/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

taxtips #smallbusinesstaxes #denverbusiness

taxseason

Hosted on Acast. See acast.com/privacy for more information.

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Discover how Facebook's new link history feature is not just about helping you track your online footprint, but also about the battle for your digital privacy. But there's a surprising twist that will make you see this feature in a whole new light. Find out why this update is more than just a convenience for users and what it means for the future of online privacy. Stay tuned for the unexpected truth about Facebook's link history feature that will change the way you view your digital interactions.

In this episode, you will be able to:

Enhance your digital privacy with better control over settings.
Discover the power of managing your digital privacy settings.
Take charge of your online privacy with effective control over your digital footprint.
Learn how to balance targeted ads and user privacy for a more personalized yet secure online experience.
Uncover the significance of Apple's privacy measures and how they impact your online privacy.

The key moments in this episode are:

00:00:05 - The Importance of Link History Feature on Facebook

00:03:11 - Privacy Concerns and User Opt-Out

00:05:30 - Meta's Response to Apple's Privacy Feature

00:07:31 - Balancing Personalization and Privacy

00:10:50 - The Complex Interplay of User Experience and Privacy

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

facebookupdate #privacy #linkhistory #denverbusiness

Hosted on Acast. See acast.com/privacy for more information.

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In this episode of Rocky Mountain Marketing, we are joined by Christine Gritmon, a personal brand expert and host of the podcast 'Let's Talk About Brand'. Christine shares her insights on developing an individual's personal brand alongside a company's brand, discussing how both can coexist to serve strategic business goals.

Christine emphasizes the importance of being passionate about your platform of choice, reflecting on her own social media preferences. She also explains how to leverage employees' personal brands, stressing the fact that personal brand growth can benefit the organization as a whole.

00:00 Introduction to the Episode

00:40 Meet the Guest: Christine Gritmon

00:57 The Importance of Personal Branding

01:26 Christine's Journey and Achievements

04:22 Christine's Experience as a Journalist

05:36 Transitioning from Journalism to Social Media

06:21 The Power of Personal Branding in Corporate

08:14 The Impact of Personal Branding on Career Progression

08:38 The Role of Personal Branding in Business Growth

09:20 The Power of Storytelling in Personal Branding

12:00 The Importance of Authenticity in Personal Branding

17:23 The Impact of Personal Branding on Employee Retention

21:33 How to Start Building Your Personal Brand

28:52 Conclusion and Contact Information

Get ready for a deep dive into the significance of personal brands and their impact on awareness, online marketing, and podcasting.

Visit Christine Gritmon's social media pages:

Website: https://www.gritmon.com/

Instagram: https://www.instagram.com/cgritmon/

LinkedIn: https://www.linkedin.com/in/christinegritmon/

Podcast: https://www.gritmon.com/ltab

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

personalbranding #socialmediastrategy #entrepreneurlife #businesstips #denverbusiness

Hosted on Acast. See acast.com/privacy for more information.

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In this week’s Quickcast episode, I’m taking you for a ride into the AI revolution. It’s no longer a secret, AI is here and if you’re still not using it for you business, you’re missing out on a LOT of opportunity. Over 60 percent of savvy marketers are embracing AI to turn their social media game from meh to marvelous.

I’ve gone over Chat GPT, the ultimate podcast wingman crafting seamless outlines. I also dive into the 2023 AI wave—more tools, more magic. ButI isn't just a tool; it's a business bestie. Capsho, Riverside, Stampede Social, Descript —these are my toolkit secrets that helped me ace every single episode of Rocky Mountain Marketing.

AI is your sidekick, not your replacement.

Grab your coffee, hit play, and let me unravel the AI magic for a turbocharged marketing game this 2024.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

aitools #contentcreation #podcasting #denverbusiness #digitalmarketing

Hosted on Acast. See acast.com/privacy for more information.

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Struggling with improving sales strategies for your small business? Join me and sales expert, Aleasha Bahr, as we discuss the pitfalls of generic email proposals, the importance of understanding client budgets and timelines, and the need for transparent communication. But what happens when a crucial piece of information is left unanswered? Tune in to find out.

In this episode, you will be able to:

Master the Art of Improving Sales Conversations - Elevate your sales game with powerful conversation techniques.
Find Your Perfect Fit with a Streamlined Prequalification Process - Streamline your search for the ideal clients with a targeted prequalification method.
Harness the Power of Social Media for Sales Success - Uncover the untapped potential of social media in boosting your sales.
Embrace Authenticity and Resilience in Sales - Cultivate authenticity and resilience to supercharge your sales approach.
Ace Your Sales Calls and Communication - Transform your sales calls and communication for maximum impact.

The key moments in this episode are:

00:00:00 - Introduction to Rocky Mountain Marketing

00:01:15 - Overcoming Sales Challenges

00:04:58 - Pre-Qualifying Sales Calls

00:08:59 - Different Approaches to Selling

00:13:32 - Detaching from the Sale

00:14:13 - Effective Outreach Strategies

00:16:02 - Content Creation and Rap Parody

00:19:39 - Introverts in Sales

00:23:20 - Length of Sales Calls

00:27:57 - Discussing Budget in Sales Calls

00:29:22 - Importance of Transparent Approach in Sales

00:30:52 - Understanding Budget and Timeframe

00:31:41 - Effective Follow-Up Strategy

00:32:34 - Connecting with Alicia's Resources

00:34:00 - Call to Action and Connect with Katie

Like the show?

Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit Aleasha Bahr's social media pages:

Website: https://aleashabahr.com/

Instagram: https://www.instagram.com/aleashabahr/

Facebook: https://www.facebook.com/aleashabahr/

LinkedIn: https://www.linkedin.com/in/aleashabahr

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

sales #smallbusiness #businessstrategy #salesstrategy

Hosted on Acast. See acast.com/privacy for more information.

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Are You About to Lose Your Email Subscribers? Not if you listen to this week’s Quickcast!

Major email changes are looming, and if you're not prepared, you might be waving goodbye to your subscribers. In this eye-opening episode, I uncover the unsettling truth about the impending email evolution set to rock your digital world this February.

Is your free Gmail account on the chopping block? Discover why Google and Yahoo are about to hit the reset button on how you've been sending emails. It's not just about compliance; it's a battle for engagement and delivery.

But fear not! Join me as we navigate the chaos, decode the technical jargon, and unveil the strategies to not only survive but thrive in the era of email uncertainty. It's time to face the apocalypse head-on and come out on top.

Ready for the storm? Hit play now and fortify your inbox strategy!

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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If you're feeling overwhelmed and frustrated by the lack of business growth, then you are not alone! You may already be working long hours, pouring money into marketing efforts, and attending countless networking events, only to see minimal results. Instead of seeing your business thrive, you may be experiencing burnout and feeling like you're spinning your wheels. It's time to shift your approach and focus on strategies that will bring lasting growth and fulfillment.

In this episode, you will be able to:

Mastering business strategy and mindset for growth.
Choosing the right social media platforms for success.
Streamlining your business for sustainable growth.
Harnessing the power of email marketing for your business.
Integrating health into your business for overall success.

The key moments in this episode are:

00:00:00 - Introduction and Guest Introduction

00:01:40 - Normalizing Failure and Creating an Aligned Strategy

00:04:41 - Comparison and Misinformation in Business

00:08:09 - Building a Life-First Business

00:13:12 - Building a Community and Social Media Strategy

00:13:49 - Evaluating Content Platforms

00:14:19 - Simplifying Business Strategies

00:15:24 - Simplicity and Scaling

00:18:42 - Importance of Email Marketing

00:21:22 - Data-Driven Decision Making

00:27:27 - Setting Yourself Up for Success in 2024

00:28:13 - The Impact of Health on Success

00:29:43 - The Importance of Inner Work

00:31:07 - Evaluating Relationships and Wealth

00:35:02 - Prioritizing Self-Compassion and Well-being

How do you manage to balance your business decisions with your health, relationships, and wealth? I'd love to hear your insights on this!

Like the show?

Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit Angela Henderson's social media pages:

Website: https://www.angelahenderson.com.au/

Instagram: https://www.instagram.com/angelahendersonconsulting/

Facebook: https://www.facebook.com/anghen14

LinkedIn: https://www.linkedin.com/in/angela-henderson-378aab106/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

intention #businessstrategy #holisticsuccess #businesscoach #mentor #denverbusiness

Hosted on Acast. See acast.com/privacy for more information.

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Do you want to increase your reach and interaction on LinkedIn? I'll be revealing the key to enhancing your visibility and engagement on the platform. By utilizing the evolving role of hashtags, you can achieve greater exposure and interaction with your content.

In this episode, you will be able to:

Uncover the evolving role of hashtags on LinkedIn and how it can transform your content strategy.
Explore the impact of recent LinkedIn algorithm changes on the effectiveness of hashtags.
Learn how to maximize the impact of hashtags on LinkedIn to boost your content visibility and engagement.
Discover the art of selective and strategic hashtag usage to elevate your content reach on LinkedIn.
Understand the crucial importance of relevance and context in hashtag usage for optimal content performance on LinkedIn.

The key moments in this episode are:

00:00:09 - The Evolution of Hashtags on LinkedIn

00:03:15 - The Impact of Algorithm Changes

00:06:34 - LinkedIn's Current Stance on Hashtags

00:09:27 - Shifting Focus for Professional Growth

Learn the surprising shifts in LinkedIn's hashtag strategy and what it means for your business. Dive into the world of LinkedIn with me and discover the latest insights.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

linkedinstrategy #hashtags #socialmediastrategy #denverbusiness

Hosted on Acast. See acast.com/privacy for more information.

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Secrets to Scripting Binge-Worthy Short Form Videos with Wave Wyld

Are you ready to harness the power of storytelling to captivate your audience and grow your brand? Join me and Wave Wyld as we delve into the world of short form videos and share expert insights on crafting authentic and engaging content. But just when I thought I had it all figured out, a shocking revelation left me questioning everything.

In this episode, you will be able to:

Master short form video marketing to captivate audiences.

Uncover TikTok trends and strategies for viral content.

Harness the power of storytelling to create impactful videos.

Engage your audience authentically through compelling narratives.

Cultivate the importance of human connection in video marketing.

The key moments in this episode are:

00:00:00 - Introduction to Short Form Video Marketing

00:02:29 - Becoming the Queen of TikTok Trends

00:06:05 - Crafting Effective Short Form Video Messages

00:09:18 - Scripting and the Art of Hooks

00:12:39 - Choosing the Right Video Format

00:15:01 - Importance of Eye Movement and Scripting

00:16:30 - Effective Scripting for Longer Videos

00:18:47 - The Power of Storytelling

00:22:20 - Finding Personal Stories for Content

00:27:03 - Using AI as an Assistant

00:30:03 - Importance of Short Form Video in 2024

00:30:38 - Importance of Storytelling on TikTok

00:31:26 - Mastering Storytelling for Business

00:32:30 - TikTok as a Storytelling Platform

00:33:50 - Conclusion and Future Collaboration

What's your strategy for weaving storytelling into your content this year? I'm all ears for your insights!

Like the show?

Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit Wave's website: https://www.wavewyld.com/

TikTok: https://www.tiktok.com/@wavewyld

Instagram: https://www.instagram.com/wavewyld/

LinkedIn: https://www.linkedin.com/in/wavewyld/

Facebook: https://www.facebook.com/wave.wyld

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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Ever found yourself sharing content without giving credit where it's due? In my latest episode of Rocky Mountain Marketing, I dig into the ethical considerations of copying and creativity stealing on social media.

In the world of social media, creativity is a prized possession. But what happens when that creativity is snatched away without warning? The unexpected twist in this story will leave you reeling with surprise and frustration, as one content creator's personal experience unfolds. Keep reading to discover how this shocking encounter sheds light on a prevalent issue in the digital realm.

In this episode, you will be able to:

Discover how to infuse originality into your social media content creation to stand out from the crowd.
Learn the ethical importance of giving credit and acknowledging sources in your social media posts.
Uncover the difference between acceptable inspiration and unethical content stealing in the world of social media.
Find out the impact of using images without proper attribution and how it affects your online reputation.
Explore effective strategies for building a supportive and engaged community on social media.

The key moments in this episode are:

00:00:04 - The Issue of Plagiarism on Social Media

00:01:50 - Ethical Content Creation and Inspiration

00:03:35 - Case Study: The Stanley Mug Post

00:05:31 - The Importance of Originality

00:08:40 - Being Intentional with Social Media

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

copyrightinfringement #contentcreator #intellectualproperty #businessstrategy #ethics

Hosted on Acast. See acast.com/privacy for more information.

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Ever worry that your brand's content is a sitting duck for legal headaches on social media?

Brace yourself because, in this episode, I spoke with Taylor Williams about the harsh realities and pitfalls that you should know about the dangers of copyright infringement in social media.

In this episode, you will be able to:

Protect your brand's content on social media with legal safeguards.
Understand the truth about fair use and copyright misconceptions.
Learn how to monitor and prevent copyright infringement on social media.
Explore the legal responsibility when outsourcing social media management.
Gain insight into legal considerations for content creation and influencers.

Don't wait for a legal storm to hit; we've got the insider tips on how to fortify your intellectual property. Protecting your brand's intellectual property is crucial for maintaining its value and reputation in the digital space.

Tune in if you're ready to turn those worries into winning strategies!

Like the show?

Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit Taylor William's social media pages:

Website: https://denvertrademarklaw.com/

Instagram: https://www.instagram.com/denvertrademarklaw/

LinkedIn: https://www.linkedin.com/in/taylorwilliamsdenver/

The C-Suite: https://csuitecontracts.com/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

copyright #trademark #smallbusiness #entrepreneurlife #denver

Hosted on Acast. See acast.com/privacy for more information.

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Have you ever felt like social media is more confusing than ever? Well, you're not alone. In this week's episode of Rocky Mountain Marketing, I cover some of the best practices for social media content creation in 2024. From captivating visuals to engaging captions, I share insights that are vital for any business or brand looking to succeed on social media this year.

As we step into 2024, it's the perfect time to conduct a quick audit of your social media profiles. A strong first impression is key, and ensuring that your profiles are updated, optimized, and consistent can make a significant difference in your online presence.

The key moments in this episode are:

00:00:00 - Introduction to Digital Marketing

00:01:05 - Social Media Trends for 2024

00:02:45 - Do's and Don'ts of Social Media Content Creation

00:06:12 - Maximizing Hashtag Usage

00:07:42 - Profile Optimization for 2024

If you're ready to shape your social media strategy for 2024 and beyond, don't miss this episode.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

socialmediaaudit #2024 #contentcreation #entrepreneurlife

Hosted on Acast. See acast.com/privacy for more information.

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Do you want to enhance your business's credibility and reach? Valerie and I will reveal the solution to achieving increased authority and expanded influence. Writing a book for your business can establish you as an expert in your field, leading to heightened credibility and a wider audience reach. By sharing your knowledge and expertise through a book, you can position your business as a leader in the industry, attracting more opportunities and clients.

In this episode, you will be able to:

Master the art of writing and publishing a book to share your expertise with the world.
Strategize your book launch to make a lasting impact and maximize your reach.
Explore the pros and cons of traditional publishing versus self-publishing to make the best choice for your book.
Cultivate a loyal platform and audience to connect with like-minded individuals and share valuable insights.
Harness the power of your message and expertise to establish authority and make a meaningful impact.

The key moments in this episode are:

00:00:00 - Meeting Valerie Before the Pandemic

00:03:09 - Falling Into Business Ownership

00:07:39 - The Decision to Write a Book

00:12:16 - Importance of Having a Book

00:15:08 - The Importance of Being a Bestseller

00:17:46 - The Biggest Mistake in Book Launch

00:21:56 - Leveraging Book Launch Teams

00:25:08 - Embracing the Book Writing Process

00:28:46 - Getting Started with Book Coaching

00:30:26 - The Process of Writing a Book

00:30:47 - Gratitude and Insight

00:30:55 - Closing Words

Like the show?

Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit Valerie Morris' social media pages:

Website: https://www.tinterocreative.com/

Facebook: https://www.facebook.com/TinteroCreative/

LinkedIn: https://www.linkedin.com/in/valerielmorris

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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Join me as I look back on the highlights of my podcast, Rocky Mountain Marketing, this 2023. These top five most-loved episodes of 2023 are waves of digital news and updates each revealing a pivotal moment that marked the social media marketing scene.

In this episode, you will be able to:

Uncover your achievements and highlights for business growth.
Boost social media presence for increased brand visibility.
Master Instagram SEO to attract more followers and engagement.
Differentiate between Facebook Business and Personal Pages for effective marketing.
Reap the benefits of social media audits for improved strategy.

The key moments in this episode are:

00:00:00 - Introduction to Rocky Mountain Marketing

00:02:47 - Maximizing Social Media Presence

00:05:08 - Leveling Up Instagram SEO

00:06:57 - Facebook Business Pages vs. Personal Pages

00:08:02 - Getting Meta-Verified

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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Do you want to streamline your editing process and maximize the reuse of your content? Jeff Sieh will reveal the key to achieving increased editing efficiency and content repurposing. Learn how to boost your editing productivity and make the most out of your content with his expert advice.

Discover the solution to optimizing your content creation workflow and achieving better content utilization.

In this episode, you will be able to:

Learn efficient content repurposing techniques for wider audience reach.
Understand how AI is revolutionizing content creation for creators.
Discover the impact of AI tools on streamlining video editing processes.
Uncover the benefits of using Descript for creating engaging content.
Explore how AI tools can enhance productivity and creativity in content creation.

The key moments in this episode are:

00:00:00 - Importance of Repurposing Content

00:01:04 - Impact of AI on Content Creation

00:04:49 - Podcasting and Live Video in the Age of AI

00:09:43 - Embracing AI as a Tool

00:12:35 - Navigating Authenticity in Social Media

00:13:32 - Evolution of Video Editing

00:15:06 - AI Tools in Descript

00:16:48 - Workflow with Ecamm and Descript

00:20:36 - The Power of AI in Content Creation

00:25:59 - AI as a Creative Brainstorming Tool

00:27:12 - Importance of Descript for Content Creation

00:28:10 - Making Descript Easy to Use

00:29:28 - Overcoming Editing Challenges with Descript

00:30:40 - Accessing Jeff's Descript Course

00:32:25 - Conclusion and Recommendations

Like the show?

Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit Jeff Sieh's social media pages:

Website: https://jeffsieh.com/

LinkedIn: https://www.linkedin.com/in/jeffsieh/

Instagram: : https://www.instagram.com/jeffsieh/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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In this episode, host Katie Brinkley of the Rocky Mountain Marketing QuickCast celebrates the launch of her book, 'The Social Shift: The Road Back to Community.' She discusses the writing process, surprises her audience with special guests, including Rich Brooks, Joe Polizzi, Jenny Wright, and Larry Roberts, and dives deep into how social media marketing is evolving. They also explore how intentional use of time on these platforms can positively impact businesses and examine the role of AI in creating content.

00:01 Introduction and Welcome

00:24 Book Launch Party and Social Media Trends

00:51 Introduction to the New Book

01:33 Surprise Guest: Rich Brooks

03:40 Discussion on Remarkability Factor

05:39 Surprise Guest: Joe Pulizzi

07:39 The Journey of Writing and Publishing a Book

13:34 Surprise Guest: Jenny Wright

18:38 Surprise Guest: Larry Roberts

23:54 Closing Remarks and Future of Social Media

Get the book here: https://katiebrinkley.com/book/

Like the show?

Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

thesocialshift #socialmediastrategy #entrepreneurlife #katiebrinkley #book

Hosted on Acast. See acast.com/privacy for more information.

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If you're feeling frustrated by lack of audience engagement on social media, then you are not alone! You may be posting consistently, but only getting a few likes and comments. Instead of building a community, you may be feeling like you're talking to an empty room. It's time to make a change and start seeing real connections and conversations with your followers.

In this episode, you will be able to:

Learn how boosting engagement on social media can create deeper connections with your audience.
Discover the secrets to building a supportive community on social media that fosters genuine interactions.
Uncover the power of using effective calls to action to drive meaningful engagement with your audience.
Explore the benefits of using Stampede Social for increasing audience interaction and creating a more vibrant online presence.
Find out how to effectively utilize Stampede Social at events and conferences to enhance audience engagement and participation.

The key moments in this episode are:

00:00:00 - Getting People Off the Instagram Feed

00:03:25 - Jeff's Journey into Social Media

00:06:39 - Building a Community on Twitter

00:10:50 - Collaboration Over Competition

00:12:19 - The Power of Comments on Instagram

00:15:36 - Understanding Creators' Need for Support and Engagement

00:16:35 - Importance of Engaging and Calls to Action on Social Media

00:17:55 - Automating Engagement and Building Connections

00:20:01 - Leveraging Instagram Features for Increased Engagement

00:25:00 - Utilizing Stampede Social for Lead Generation and Follow-up

Like the show?

Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Like the show?

Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit Jeff Dwoskin's social media pages:

Website: https://www.stampede.social/

LinkedIn: https://www.linkedin.com/in/jeffdwoskin

Instagram: https://www.instagram.com/stampede_social

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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FINALLY! My book, THE SOCIAL SHIFT, is now available for everyone who wants to go intentional with their social media approach this 2024!

In this episode, I talked about the challenges of navigating the digital world and also shared insights from my newly released book. You'll be able to discover how to build meaningful connections, foster a loyal community, and adapt your social media strategy for the impending changes in the online sphere.

Whether you're a business owner, content creator, or social media enthusiast, this episode provides actionable tips to revolutionize your approach and make a lasting impact in the ever-changing world of the internet.

In this episode, you will be able to:

Master the art of intentional social media usage to drive business growth and attract more leads.
Learn the secrets of community-building online to expand your business's reach and impact.
Gain valuable insights and effective strategies for building a thriving online community around your business.
Prioritize meaningful connections on the web for enhanced visibility and engagement in the digital age.
Stay ahead of the curve by understanding the future of social media and the power of being intentional in your online presence.

Like the show?

Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

thesocialshift #socialmediastrategy #entrepreneurlife #katiebrinkley #book

Hosted on Acast. See acast.com/privacy for more information.

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In the fast-paced world of digital marketing, personal branding has become an indispensable tool for business growth. Recently, I had the chance to delve into the nuances of personal branding with the insightful Bob Gentle.

Little did I know, the conversation would uncover some unexpected pitfalls many entrepreneurs unknowingly face in their personal branding journey.

00:00 Introduction and Welcome

00:04 The Power of Social Media in Business

00:38 Guest Introduction: Bob Gentle

01:13 The Importance of Believing in Yourself

01:30 Building Your Personal Brand

02:57 Overcoming Fear and Building Confidence

05:06 The Power of Online Presence

06:49 The Journey of Personal Growth

09:26 The Impact of Personal Branding on Business

11:48 The Importance of Being Authentic

22:11 Advice for Aspiring Entrepreneurs

24:49 Connecting with Bob Gentle

25:41 Conclusion and Final Thoughts

Like the show?

Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit Bob Gentle's social media pages:

Website: https://amplifyme.agency/

LinkedIn: https://www.linkedin.com/in/bobgentle/

Instagram: https://www.instagram.com/bobgentle/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

personalbranding #contentcreation #strategy

Hosted on Acast. See acast.com/privacy for more information.

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The end of cross-platform messaging between Instagram and Facebook is upon us. And this shift goes beyond a minor tweak in the social media landscape.

We can always expect new things to learn whenever that team decides to stir things up. As entrepreneurs trying to leverage these platforms, the best we can do is remain flexible and keep adapting.

So what exactly does this change mean for you and your business? And why does it matter in the first place?

In this episode, you will be able to:

Unlock the potential of cross-platform messaging for your business.
Discover the game-changing implications of client engagement strategies.
Streamline your customer interactions and workflows for maximum efficiency.
Master the art of using DMs for community growth and enhanced connections.
Expand your customer engagement channels beyond social media for broader reach.

The key moments in this episode are:

00:00:09 - Impact of Meta's Announcement

00:01:10 - Discontinuation of Cross Platform Messaging

00:03:00 - Adapting to the Change

00:07:34 - Diversifying Customer Engagement Channels

00:09:52 - Navigating Social Media Changes

Like the show?

Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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In this episode, join me for an enlightening conversation with Yash Chavan, a seasoned expert in the world of influencer marketing. Yash shares his insights into the dynamic landscape of influencer marketing, exploring its evolution, challenges, and the key strategies that make it an art form.

Uncover the secrets behind authentic influence as Yash delves into the crucial elements that shape successful influencer partnerships. From selecting the right influencers to building genuine connections with audiences, we unravel the intricacies of this powerful marketing tool.

Whether you're a business looking to leverage influencers or an aspiring influencer yourself, this episode provides valuable perspectives and actionable tips. Yash's wealth of experience and thoughtful approach to influencer marketing promises to inspire and guide you on your journey in this exciting realm.

00:00 Introduction to the Show

00:37 Introducing the Topic: Influencer Marketing

01:07 Guest Introduction: Yash Chavan

02:16 Understanding Influencer Marketing

03:16 Yash's Journey into Influencer Marketing

05:07 The Impact of Influencer Marketing

07:20 Different Levels of Influencers

09:13 Yash's Six Step System for Influencer Marketing

16:42 Influencer Marketing for Different Businesses

22:19 Becoming an Influencer

25:22 Connecting with Yash and Final Thoughts

Tune in to discover the nuances of influencer marketing, learn from real-world examples, and gain the insights you need to navigate the ever-evolving landscape of digital influence.

Like the show?

Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit Yash Chavan's social media pages:

Website: https://www.getsaral.com/

LinkedIn:https://www.linkedin.com/company/getsaral/

Instagram:https://www.instagram.com/getsaral/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

influencermarketing #authenticconnections #community

Hosted on Acast. See acast.com/privacy for more information.

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Feeling exhausted by social media? It's time for a change! The struggle is real, but the solution is here. In this episode of Rocky Mountain Marketing QuickCast, I talk about the harsh reality of social media fatigue and introduce the game-changing tool, Metricool.

In a world where creators and entrepreneurs are juggling multiple platforms, Metricool emerges as the secret weapon for those seeking to elevate their online presence. I share my insights on how this comprehensive solution empowers you to understand your audience, refine your content strategy, and achieve better conversions.

What to Expect:

Audience Insights: Dive into Metricool's audience analysis feature, a magnifying glass that lets you understand your audience inside and out.
Analytics Mastery: Say goodbye to guessing games with Metricool's data-driven analytics, providing a clear picture of your content's performance.
Competitor Tracking: Gain a competitive edge by spying on your competitors and fine-tune your approach for optimal results.
Strategic Scheduling: Work smarter, not harder, with Metricool's post planning feature that allows you to batch your content efficiently.
Engagement Tracking: Explore the world of social media currency with Metricool's engagement tracking, fostering meaningful connections.

Ready to post less and grow more?

Tune in now and discover how Metricool can revolutionize your social media strategy. Don't miss the free live masterclass on December 6th!

Check out Metricool: [katiebrinkley.live/cool]

Join the Masterclass: [katiebrinkley.live/class]

Like the show?

Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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Before you go and continue your LinkedIn journey, beware of these common pitfalls!

In this episode of Rocky Mountain marketing, I spoke with Wendy Shore, and she unraveled the mistakes many entrepreneurs make on LinkedIn that could sabotage your authority-building efforts.

She shared how social media and digital marketing can be effective tools when used correctly. Wendy also goes into discussing how to strategically build authority, utilize LinkedIn, and choose your niche. She also presented valuable advice on networking and expanding your visibility through teaching and speaking opportunities. She provided a sneak peek into her upcoming coaching program which guides coaches and consultants on starting and scaling their business.

00:00 Introduction and Welcome

01:14 Meeting Today's Guest: Wendy Shore

01:17 Wendy's Journey and Expertise

02:16 The Power of Clubhouse and LinkedIn

02:56 Building Authority as a Business Owner

03:14 The Impact of Speaking Up and Sharing Knowledge

04:09 The Role of LinkedIn in Business Networking

06:11 Choosing a Niche and Identifying Pain Points

14:12 The Importance of Sharing Your Accomplishments

17:51 Networking and Building Relationships on LinkedIn

24:01 Wendy's Upcoming Cohort for Business Building

26:33 Final Takeaway: Building Brand Authority

26:58 Conclusion and Sign Off

Learn what NOT to do and save yourself from potential setbacks. Discover the actionable steps to boost your authority, avoid common pitfalls, and propel your business to new heights.

Hit play now and transform your LinkedIn game!

Like the show?

Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit Wendy Shore's social media pages:

Website: https://www.thebusinessplanmethod.com/ready-to-grow-my-business-1687539260557

Facebook: https://www.facebook.com/WendyShoreRosano

LinkedIn: https://www.linkedin.com/in/wendyshore/

Instagram: https://www.instagram.com/thewendyshore/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

LinkedInTips #SocialMediaStrategy #DenverBusiness

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In this episode of Rocky Mountain Marketing QuickCast, I shared with you my 4-Post Strategy for efficient and effective social media marketing. The strategy aims to help businesses reclaim their time and focus on growth instead of endless content creation. I talked about the common misconceptions about social media, the impact of her strategy on my own business and clients, and how it helps maintain the human element in the age of AI. I emphasized that success on social media isn't about posting more, but posting with strategic intention.

00:00 Introduction and Importance of Time Management

01:32 The Misconceptions of Social Media Marketing

02:49 The Impact of Intentional Social Media Usage

03:17 The Four Post Strategy: An Overview

05:30 The Success Stories of the Four Post Strategy

06:21 The Human Element in Social Media

07:10 The Detailed Breakdown of the Four Post Strategy

08:19 The Importance of Posting with Intention

08:53 Invitation to the Free Masterclass

10:24 Conclusion and Final Call to Action

I am inviting viewers and listeners to a free masterclass happening on December 6th, 2023 to dive deeper into the 4-Post Strategy.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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In this episode, I spoke with the one and only Molly Mahoney, a digital marketing expert with a knack for the creative integration of live videos and artificial intelligence (AI).

Molly discussed the significant role social media plays in growing a business and how AI can be an instrumental tool in this process when used correctly. She also shared her journey from the theater to becoming a global speaker in the world of AI, and how her focus on creating an authentic human presence in the midst of AI's impact is vital to her success.

00:00 Introduction and Welcome

00:34 The Power of Social Media and AI

01:11 Interview with Molly Mahoney

02:02 Molly's Journey from Theater to AI

03:36 The Impact of Video and Live Streaming

04:23 Overcoming Camera Anxiety

07:14 The Power of Trend and News Hijacking

08:12 The Importance of Identifying Your Ideal Client

11:08 The Role of AI in Business and Marketing

12:43 The Power of Authenticity in Social Media

20:30 The Future of AI and Social Media

21:33 The Importance of Human Connection in AI Dominated World

30:09 Using AI to Streamline Content Creation

34:08 Conclusion and Final Thoughts

Like the show?

Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit Molly Mahoney's social media pages:

Website: https://thepreparedperformer.com/

Facebook: https://www.facebook.com/ThePreparedPerformer/

LinkedIn: https://www.linkedin.com/company/the-prepared-performer

Instagram: https://www.instagram.com/thepreparedperformer/?hl=en

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

ai #humanconnections #socialmediastrategy

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Buckle up for a game-changing journey into the world of intentional social media presence.

In this episode, we threw out the outdated playbook of constant posting and challenged everyone to step into a new era of strategic content creation. Say goodbye to generic hashtags and cliché content pillars; it's time for a fresh approach.

Here are the main points I discussed:

Change in Social Media Strategy: Encourages posting less but with more impact.
Importance of Personal Connection: Advocate for incorporating personal elements into social media and emphasis on building a community through personal connections.
Introduction of the Four-Post Strategy: The strategy includes Awareness, Elaboration, Community Building, and Action posts.
Application of Four-Post Strategy: Each post serves a specific purpose: Awareness of Thanksgiving ideas, Elaboration on one idea (e.g., pumpkin pie recipe), Community Building (sharing personal practices), and Action (inviting followers to a Friendsgiving event).
Moving Away from Content Pillars: Encourages storytelling and sharing personal experiences instead of generic posts.

Ready to post less and achieve more? My Four-Post Planner awaits you at katiebrinkley.live/4. It's time to ditch the noise, embrace intentionality, and elevate your social media game.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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Ready to crack the code on authentic viral marketing?

Join me in this episode of Rocky Mountain Marketing, as I sit down with Travis Brown, the viral marketing coach and entrepreneur who's redefining the game!

Travis shares his journey from punk music rebel to viral marketing maestro, unveiling the secrets behind his three-step process for content creation that captivates. Dive into the power of storytelling, the role of AI, and the art of standing out in the crowded digital space.

Whether you're a creator, marketer, or just curious about the future of social media, Travis's insights are your roadmap to success. Hit play and discover the blueprint for creating content that not only catches attention but keeps it!

00:00 Introduction and Welcome

00:04 The Power of Social Media in Business

01:09 Introducing the Guest: Travis Brown

01:58 The Journey from Music to Marketing

03:21 The Art of Storytelling in Marketing

06:33 The Importance of Intentionality in Content Creation

10:39 The Power of Consistency in Social Media

12:50 The Role of Interests in Making Content Interesting

21:19 The Future of Social Media and AI

28:57 Conclusion and Final Thoughts

Like the show?

Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit Travis Brown’s social media pages:

Website: https://www.socialboom.com/

LinkedIn: https://www.linkedin.com/in/travisdbrown/

Instagram: https://www.instagram.com/travisbrown/?hl=en

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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Join me as I debunk the biggest myths of social media marketing in this insightful episode. You will learn why the relentless pursuit of followers and likes may be steering your strategy in the wrong direction.

Learn how to pivot to a connection-first approach that prioritizes the creation of a vibrant, engaged community over empty statistics. With a mix of personal anecdotes, expert insights, and actionable advice, this episode is a must-listen for anyone looking to make a meaningful impact in the digital space. Get ready to transform your social media presence into a hub of genuine interaction and community.

In This Episode, You Will Learn:

Why chasing likes and followers can be a misleading measure of social media success.
The importance of building a community rather than just an audience.
How to engage authentically with your followers and turn them into a loyal community.
Strategies for creating content that resonates and encourages interaction.
Tips for using storytelling to connect with your audience on a deeper level.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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In this episode, we delve into the dynamic world of live streaming with the renowned expert, Ross Brand. As we explore the rise of AI and automation in the digital landscape, Ross emphasizes the unique power of human connection and authenticity in live video. Learn how to leverage live streaming to engage with your audience, drive business growth, and make a lasting impact.

Key takeaways from this episode:

The enduring value of live streaming in a world inundated with automation.
The pivotal role of human personality and connection in content creation.

Strategies to reach your target audience and enhance your brand through live video.

Why YouTube stands out as a valuable platform for long-term content discovery.
The business metrics that truly matter in live streaming success.

Join us for an insightful conversation that will inspire you to harness the power of live streaming in your business strategy. Whether you're new to live video or a seasoned pro, Ross's wisdom and insights will help you stay ahead of the curve in 2024.

00:00 Introduction and Welcome

00:34 Guest Introduction: Ross Brand

01:33 The Importance of Live Video in the Age of AI

03:21 The Power of Authenticity in Live Streaming

04:15 The Role of AI in Content Creation

04:45 The Human Element in Business

05:21 The Impact of Video Content on Social Media

07:37 The Benefits of Short Video Clips

07:57 The Efficiency of Live Streaming

10:47 The Value of Live Streaming for Business

14:01 The Role of Live Streaming in Building an Audience

23:06 The Best Platforms for Live Streaming

25:48 Connecting with Ross Brand

26:46 Conclusion and Farewell

Like the show?

Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit Ross Brand’s social media pages:

Website: https://livestreamuniverse.com/

LinkedIn: https://www.linkedin.com/in/rossbrand

Instagram: https://www.instagram.com/rossbrand1/?hl=en

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

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Today, we're diving into what's next in social media for 2024. Buckle up because change is on the horizon!

Facebook and Instagram: Get ready for more AI and video content. Reels are gaining momentum, and Facebook's AI is making personalized recommendations. The short-form video trend is here to stay.
Instagram's Shoppable AR: Augmented reality is transforming shopping on Instagram. You can virtually try on products before hitting that "buy" button.
Twitter (X) Challenges: Twitter has seen its fair share of ups and downs. Will the changes introduced in 2023 continue in 2024? Keep an eye on this one.
AI on TikTok: TikTok is rolling out new text-to-video and speech-to-video generators. AI content creation is the name of the game.
Snapchat's Comeback: Snapchat isn't going anywhere. With a paid subscription model called Snapchat Plus and potential buyers, it's worth a second look.
LinkedIn's AI and Virtual Events: LinkedIn is focusing on AI matching and becoming the go-to platform for virtual events. Perfect if you want to build your community.
Twitter's Future: Twitter (X) has faced challenges. Will it survive its financial struggles? Let's see what's in store.
Metaverse Momentum: The metaverse is gaining steam. More 3D avatars, virtual worlds, and AR experiences are coming. What's next in the digital universe?
Live and Interactive Video: Authenticity is key. Live video is becoming more valuable, connecting us in a world filled with AI and automation.
Community Building: In 2024, it's not just about followers; it's about building a meaningful community. Engagement and loyalty are the real game-changers.

The social media landscape is ever-changing, and it's up to us to adapt. Let's navigate the future together.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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Get ready to unlock the secrets of genuine human connection in this episode of Rocky Mountain Marketing. It's all about trust, authenticity, and keeping it simple.

In this week’s episode, I was lucky to have Bryan Kramer as he shared his stories and wisdom on building deep connections. We're talking about how to build trust with your audience and why authenticity and vulnerability are your secret weapons.

Learn the art of keeping things simple in your conversations, making your message stick like glue. Whether you're a content creator, marketer, or just looking to connect on a deeper level, this episode is your roadmap to stronger, more authentic relationships.

Tune in to "Unlocking Connection: Trust, Authenticity, and Simplicity in Engagement." It's your ticket to more meaningful connections and captivating conversations. Don't miss it!

Like the show?

Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit Bryan Kramer’s social media pages:

Website: https://bryankramer.com/

LinkedIn: https://www.linkedin.com/in/bryanjkramer/

Instagram: https://www.instagram.com/bryankramer1/?hl=en

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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Marketing isn't just about selling; it's about connecting. In the digital landscape, staying ahead of the curve is not just a choice; it's a necessity. Whether you're a digital creator, entrepreneur, or a realtor, these tools will transform the way you connect with your audience and position your brand.

Here’s what we discussed:

Uncover essential tools for bloggers, email campaigns, and podcasting.
Explore Feedspot's podcast insights and BuzzSumo's most-shared articles.
Discover the grassroots power of Reddit and Quora for unfiltered audience insights.
Leverage influencer insights and monitor industry trends with Google Trends.
Answer burning questions with AnswerThePublic.com.
Master the art of aligning trends with authenticity.

But remember, it's not just about following trends blindly. It's about authentically aligning your brand with what matters most to you and your audience. In today's episode, we're not just marching in the trend parade; we're leading it.

So, grab your marketing toolkit and join us for a journey into the world of entrepreneurship, where success means staying ahead of the game.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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In this week's episode of Rocky Mountain Marketing, we're diving headfirst into the world of AI, data analytics, and content optimization with a true expert in the field.

I had the pleasure of speaking with Brian Piper, an renowned keynote speaker, consultant, and a co-author of some of the most influential marketing books out there. We explored the evolution of AI, its role in reshaping modern marketing, and the countless opportunities it presents.

Here's what we've discussed:

Brian's Journey into Marketing
The Power of AI in Marketing
Data in Content Marketing
Audience Insights and Personalization
Practical Tools and Strategies
AI and Blockchain: A Dynamic Duo
AI as a Tool, Not a Threat

Join us for this intriguing conversation on the present and future of AI in the marketing landscape. Whether you're a seasoned marketer or just beginning your journey, you won't want to miss this enlightening discussion with Brian Piper.

Together, we'll navigate the exciting frontier where data transforms into valuable insights, giving you a competitive edge in modern marketing.

Tune in now to gain invaluable insights into AI's role in marketing, and discover how you can harness its potential for your success!

data #aitools #chatgpt #socialmediastrategy #contentcreation

Like the show?

Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit Brian Piper’s social media pages:

Website: https://www.brianwpiper.com/

LinkedIn: https://www.linkedin.com/in/brianwpiper

Instagram:https://www.instagram.com/flashpipe/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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Are you ready to elevate your social media game and steer your brand to new heights?

In this Quickcast episode, I'll unveil a treasure chest of strategies that will guide you on what to do each day, week, month, and every quarter to elevate your social media game to a whole new level.

Here's What You Can Expect

The Magic of Daily Engagement
The Art of Building Relationships
Your Weekly To-Do List
Mastering the Monthly Game
Unleashing Quarterly Brilliance

Whether you're new to social media marketing or a seasoned pro, this episode will help you refine your strategy, build a stronger online community, and achieve real results.

Press play and start your journey to transform your social media strategy with this Rocky Mountain Marketing Quickcast episode!

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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We're in for a real treat as we delve deep into the dynamic world of entrepreneurship and digital marketing. Discover the secrets to growing your business while staying true to your mission.

Our guest for this episode is the incredible Kami Guildner, known not only for her inspiring speeches but also for her role as a business coach for high-vibe women entrepreneurs. Kami is here to share her wisdom on how to align your business with your true purpose and overcome common entrepreneurial obstacles.

In this episode, we discussed:

Dive into the importance of aligning your business with your true purpose.
Discuss common obstacles faced by entrepreneurs.
The art of simplifying your business model for efficiency and clarity.
Explore the significance of understanding your target market on a profound level.
Dive into the concept of a customer-centric approach and delivering real value to your audience.
Discuss the role of AI tools in modern marketing strategies.
Explore why storytelling is a game-changer for branding and audience connection.
Provide a sneak peek into the "Ignite Extraordinary Women Conference" in Colorado.

Stay tuned for a special sneak peek into the "Ignite Extraordinary Women Conference" taking place in beautiful Colorado. This event is a must for women entrepreneurs who are ready to take their businesses to the next level, amplify their voices, and create lasting prosperity.

Don't miss this engaging episode, brimming with practical advice and strategies to supercharge your business.

Like the show?

Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit Kami Guildner's social media pages:

Website: https://www.kamiguildner.com/

LinkedIn: https://www.linkedin.com/in/kamiguildner/

Instagram: https://www.instagram.com/kamiguildner/

Ignite Extraordinary Women Conference: kamiguildner.com/ignite

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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In today's ever-evolving digital landscape, it's crucial for entrepreneurs to stay updated on the platforms that can shape their business success. This episode provides an in-depth look into the emergence of Meta's Threads and the transformation happening within X.

Why is this important for you? As these platforms shift and adapt, the strategies businesses need to employ are changing too. We'll delve into:

How Threads is carving out its space in the digital realm.
The challenges and opportunities X's evolution presents to businesses.
Real-world strategies entrepreneurs are using to leverage these platforms effectively.

Whether you're a startup founder, a seasoned entrepreneur, or a digital marketing enthusiast, understanding these shifts can make all the difference in positioning your brand effectively.

For more insights and discussions tailored to today's entrepreneurs, ensure you subscribe to our channel and hit the notification bell. If you find this content valuable, please consider liking and sharing with your network.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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Ready for an episode that'll turbocharge your content marketing game?

In this week’s episode of Rocky Mountain Marketing, Katie and her guest, A. Lee Judge, the genius behind Content Monsta, as they dive into the art of creating content that doesn't just make waves but drives sales.

They spill the beans on how to craft a killer digital marketing strategy, measure what truly matters, and find your audience in all the right places. Forget the typical podcast metrics – this one's about forging real connections and serving up value.

Discover how to:

Develop a winning content strategy that drives sales and marketing efforts.
Embrace the "Less Is More" approach for quality content creation.
Learn the crucial metrics to measure success in your content marketing.
Understand your audience's preferences and where they consume content.
Choose the right social media platforms to reach your target demographic.
Harness the power of personal branding to connect with different audience segments.
Create a valuable content library for your sales team to enhance customer interactions.
Utilize audio and video content for building genuine connections.
Shift your focus from vanity metrics to real business impact.

So, if you're tired of the same old content treadmill and want to create stuff that packs a punch for your business, give this episode a listen!

Like the show?

Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit A. Lee Judge's social media pages:

Website: https://contentmonsta.com/

LinkedIn: https://www.linkedin.com/in/aleejudge/

Instagram: https://www.instagram.com/aleejudge/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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Are your website's social media referrals dwindling? Discover why website traffic from platforms like Facebook and 'X' has plummeted and how to adapt your social media strategy for 2024!

In this episode, Katie delves into the alarming decline of referral traffic from major social platforms like Facebook and others. Drawing from data by Similarweb and Axios, she explores the rise of short-form video content, the strategic shifts of Meta and other platforms, and the implications for digital marketers. How should brands adapt to these changes? Is it time to redefine success metrics in the social media landscape?

Join us as we break down the data, unpack the reasons behind the trend, and discuss actionable strategies to navigate the ever-evolving digital marketing realm in 2023. Whether you're a seasoned marketer or just keen on understanding the digital shifts, this episode offers valuable insights to stay ahead in the game.

Tune in to learn more about the changing dynamics of social media and discover how to stay ahead of the curve in 2024.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Facebook #WebsiteTraffic #denverbusiness #socialmediaforbusiness

Hosted on Acast. See acast.com/privacy for more information.

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Join us in this enlightening episode as we unlock the secrets to crafting viral videos and conquering video fears with Nika Stewart. She is a strong advocate of authenticity and embracing your unique story to make a powerful impact. She even shared her simple daily exercise that you can also try to boost your camera confidence.

Here are few of the topics discussed in this episode:

Nika's AHA Moment with Video
Getting Comfortable with Video
Choosing the Right Platform
Nika explains the formula for creating viral videos, emphasizing authenticity and relatability.
Authenticity is about sharing real, relatable moments and insights rather than trying to appear perfect.

Ready to level up your video game?

Join us in this episode of Rocky Mountain Marketing for expert tips and a amazing resource. It's time to start creating content that shines!

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit Nika Stewart's social media pages:

Website: https://streambankmedia.com/

LinkedIn: https://www.linkedin.com/in/nikastewart/

Facebook: https://www.facebook.com/NikaStewartSHINE/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

viralvideo #videostrategy #socialmediastrategy #denverbusiness

Hosted on Acast. See acast.com/privacy for more information.

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After 7 years of entrepreneurial ups and downs, I'm sharing the key lessons that helped me thrive - from going solo to leading a team of 7.

In this episode, I reveal the strategies that leveled up my business and maximized my impact, including:

Why joining a mastermind group beat my expectations
How identifying a mentor provided invaluable guidance
My system for blocking focused time amid distractions
The tools I use to streamline systems and processes
My weekly ritual that fuels continual improvement
Small self-care habits that prevent entrepreneurial burnout

If you're feeling stuck or isolated on your journey as a solopreneur, this episode is filled with hard-won advice to help you find your community, structure your days intentionally, outsource wisely, and ultimately accelerate your success. My journey hasn't been linear or perfect, but I want to shortcut the learning curve for you with the lessons I wish I knew starting out. Let's level up together!

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Entrepreneurship #TipsForSuccess #CommunityMatters #denverbusiness #businesstips

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Are you an entrepreneur who wants to leverage the power of LinkedIn to grow your business?

Join us in this week's episode as we dive into the world of LinkedIn and AI with none other than Viveka von Rosen, the renowned LinkedIn expert. Discover how LinkedIn has transformed from a mere online resume to becoming your most powerful resource for business success.

Some of the key points we talked about are as follows:

LinkedIn as a powerful resource.
Optimizing your LinkedIn profile.
P-V-C Strategy
How can ChatGPT make LinkedIn posts 10x easier.
Important notes in using ChatGPT and other AI tools

Don't miss out on Viveka's exclusive e-book and get ready to take your LinkedIn game to the next level!

Tune in to this week's episode of Rocky Mountain Marketing and unlock the secrets of optimizing your LinkedIn profile for maximum business growth!

Visit Viveka von Rosen's social media pages:

Website: https://vengreso.com/

LinkedIn: https://www.linkedin.com/in/linkedinexpert/

Ebook: https://app.monstercampaigns.com/c/reslfirsrm7km3s7gbk1/?__hstc=139092396.7134a189edce4520402143e0aaa80dfb.1693249581436.1693249581436.1693249581436.1&__hssc=139092396.1.1693249581437&__hsfp=2136728946&hsCtaTracking=a77ed90a-5212-4209-8d48-c7455683868b%7C3e6c2d66-45d6-45f7-9d6c-1503b3d24e9d&step=3

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

ai #chatgpt #linkedin #businessstrategy #denverbusiness

Hosted on Acast. See acast.com/privacy for more information.

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Consistency isn't just a buzzword; it's a key to long-term success in social media marketing. But how can businesses effectively maintain a consistent brand voice, content quality, and posting schedule without losing steam?

In this episode, we delve deep into the strategic importance of consistency across all your social media platforms. We cover real-world case studies, reveal hard-hitting statistics like how consistency can increase your revenue by 33%, and offer actionable tips to ensure you're always on point and on brand.

Tune in to learn why a steady approach to social media can be a game-changer for your business's growth and revenue.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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In this episode of Rocky Mountain Marketing, discover the secrets to leveraging podcast appearances for maximum business growth and tangible results. Join host Katie Brinkley as she talks with Dustin Reichmann about the power of podcast guesting, specifically tailored for entrepreneurs and agency owners looking to expand their network and attract high-value clients. Get ready to learn the three-layered approach to podcasting success, how to craft compelling pitches, and the importance of relationship-building with hosts. With valuable insights and practical strategies, this episode is a must-watch for anyone ready to take their business to the next level. Don't miss out on this game-changing opportunity to utilize podcasting as a powerful marketing and networking tool. Give your business the boost it deserves by watching this episode now!

In this episode, you will be able to:

Uncover the power of podcast guesting as a pivotal relationship-building and networking tool.
Discover a five-step framework that can make your podcast guesting venture a success.
Learn about the significance of personalizing your pitches and bringing value to the table when approaching podcast hosts.
Exploit your podcast appearances towards fostering your business expansion and achieving quantifiable results.
Master the art of choosing the ideal shows and seizing targeted networking opportunities through podcast guesting.

The key moments in this episode are:

00:00:00 - Intro,

00:01:41 - Leveraging Podcast Guesting,

00:05:51 - Maintaining Relationships,

00:08:51 - The Power of the Podcasting Community,

00:11:38 - Finding the Right Podcasts,

00:13:08 - Discovering Podcasts with Listennotes.com,

00:14:01 - The Art of Pitching,

00:14:51 - Preparing for the Interview,

00:15:47 - Leveraging Podcasts for Profit,

00:17:49 - Pitching Yourself for Podcasts,

00:25:53 - Graduating to Cold Pitch Big Shows,

00:27:57 - Mic Quality Matters,

00:30:06 - Leveraging Other Guests on a Show,

00:31:56 - Teaser for Deeper Podcast Guesting Opportunities,

00:32:21 - Free Resource and Contact Information,

Visit Dustin Reichmann's social media pages:

Website: https://simplesuccesscoaching.com/

LinkedIn: https://www.linkedin.com/in/dustinriechmann/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

podcastguesting #podcastmarketing #businessstrategy #denverbusiness

Hosted on Acast. See acast.com/privacy for more information.

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Are you a content creator or marketer looking to take your work to the next level? Join Katie Brinkley and Austin Armstrong on a fascinating journey as they uncover the role of AI in content creation and marketing.

Learn how AI-powered tools can amplify your productivity and captivate your audience like never before.

Don't miss out on this eye-opening discussion!

In this episode, you will be able to:

Dive deep into the integral role played by AI in crafting and driving marketing narratives.
Discover the potential of AI tools such as Chat GPT and Syllabi IO in turbocharging your marketing efforts.
Recognize the potentially transformative impact of AI across various professional landscapes.
Get acquainted with the cutting-edge use of deepfake technology in crafting immersive content.
Assess the indispensability of crafting consistent content and weigh your options between Syllabi IO and a marketing agency.

The key moments in this episode are:

00:00:08 - Introduction,

00:01:23 - The Rise of Facebook,

00:06:26 - The Power of Stacking Videos,

00:10:36 - The Impact of AI in Content Creation,

00:13:28 - Recommended AI Tools,

00:17:47 - The Power of Chat GPT and Bard,

00:19:51 - The Importance of Validating AI-generated Content,

00:21:55 - Jobs at Risk and the Rise of AI Experts,

00:25:26 - Content Creation and AI's Influence,

00:27:02 - Deepfakes and AI in Video Marketing,

00:36:52 - Syllabi IO and Its Impact,

00:37:33 - Consistency and Content Creation,

00:38:00 - Closing Remarks and Appreciation,

Like the show? Keep Katie’s show running and show her your support! https://www.buymeacoffee.com/katiebrinkley

Visit Austin Armstrong's social media pages:

Website: https://socialtypro.com/

Instagram: https://www.instagram.com/socialtypro/?hl=en

Facebook: https://www.facebook.com/trysyllaby

TikTok: https://www.tiktok.com/@socialtypro

Create Viral Videos Using https://syllaby.io/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

aitools #chatgpt # #otterai #syllabyio #businessstrategy #denverbusiness

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Ever stumbled upon a digital collaboration that left you in awe?

Well, picture this: an amazing blend of Chat GPT and Canva that totally transformed how we create content. As I dug deeper into this unexpected partnership, my excitement turned into pure amazement. I discovered it not only saved me tons of time and money but also made everything so much easier.

Key Points Covered:

Streamlined Content Creation: How the plugin makes it easier to create branded visuals.
Cost and Time Efficiency: Potential for reducing outsourcing costs and content creation time.
Versatility Across Industries: Use-cases ranging from real estate to coaching and beyond.
Future Implications: How AI and machine learning could further enhance this tool.

Timestamps:

[00:00] Introduction: Why This Integration Matters
[02:00] A Detailed Look at ChatGPT-Canva Integration
[05:00] Top Benefits for Businesses and Marketers
[07:30] Practical Applications: Who Should Use It?
[09:30] Final Thoughts and Takeaways

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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Have you ever wondered how to make your personal brand stand out among the sea of professionals on LinkedIn?

My guest in today's episode of Rocky Mountain Marketing is a LinkedIn guru, Kate Paine. We discussed exactly how this platform can be a powerful tool for enhancing your personal branding and networking opportunities.

LinkedIn is not just your "digital resume", it's a tool where you can create an authentic and engaging presence in a way that you're most comfortable with. In this episode, you will be able to:

Learn how LinkedIn elevates your personal branding to another level.
Grasp the capabilities of LinkedIn's emerging features, like LinkedIn Live and LinkedIn Social Audio
Understand the weight of LinkedIn's digital footprint and its key SEO benefits.
Get the knack of striking a balance between your professional image and personal storytelling on LinkedIn.
Find tips and tricks to enhance your LinkedIn profiles and produce content that truly engages.

The key moments in this episode are:

00:00:09 - Introduction to LinkedIn,

00:01:28 - Kate Payne's Background and Expertise,

00:03:06 - Why LinkedIn?,

00:05:54 - LinkedIn's Content Creation Tools,

00:08:19 - The Importance of a Strong LinkedIn Profile,

00:14:37 - Crafting a Captivating About Section,

00:19:12 - The Power of Your Story,

00:22:22 - Avoiding Salesy Posts,

00:25:29 - Building Thought Leadership,

00:26:33 - Coffee with Kate Podcast,

00:28:22 - Connecting on LinkedIn,

00:29:06 - Leveraging LinkedIn,

00:29:43 - Look Beyond Connection Requests,

00:30:11 - Conclusion and Future Plans,

Like the show? Keep Katie’s show running and show her your support! https://www.buymeacoffee.com/katiebrinkley

Visit Kate Paine's social media pages:

Website: https://standingoutonline.com/

Instagram: https://www.instagram.com/kpaine66/

Facebook: https://www.facebook.com/standingoutonline

LinkedIn: https://www.linkedin.com/in/katepaine/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

linkedinstrategy #businessstrategy #seo #denverbusiness

Hosted on Acast. See acast.com/privacy for more information.

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Today, we're diving deep into the importance of using words to build your brand and create a supportive community. Did you know that one insensitive advertisement or off-brand viral TikTok video can undo years of hard work? That's why it's essential to focus less on metrics

In this episode, you will be able to:

Unearth the vast influence that expertly curated words can have on your social media presence.
Discover how to foster an uplifting and supportive digital ecosystem for yourself and your audience.
Gain insight into the negative aspects that pervade social media and learn strategies to shield your digital space from it.
Personalize your venture by strategically using words to echo your brand's unique narrative and create a sense of community amongst your followers.
Understand the critical role compassion plays in online interactions and learn techniques to promote kindness on your platforms.

The key moments in this episode are:

00:00:00 - Introduction,

00:02:01 - Negative Impact of Words,

00:04:12 - Building Community,

00:07:18 - Words and Branding,

00:09:48 - Thoughtful Communication,

I invite you to listen to the full episode to gain insight into the techniques and strategies we discussed, and to learn how you can revolutionize your online presence through the power of thoughtful language.

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

socialmediaethics #communityconnection #entrepreneurlife #denverbusiness

Hosted on Acast. See acast.com/privacy for more information.

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Discover how to leverage AI to revolutionize your business and marketing strategies!

In this week's episode of Rocky Mountain Marketing, I get to talk with Larry Roberts of Red Hat Media, who shared the key to unlocking the power of AI and how it can transform your business to greater heights. We dive deep into the fascinating world of artificial intelligence (AI) and its impact on business and marketing. AI has revolutionized the way we do business, from automating processes to enhancing customer experiences. It's truly amazing how this technology has transformed industries across the board.

In this episode, you will be able to:

Intrigue your mind with the revolutionary impact of AI on contemporary business and marketing strategies.
Discover the potential of the recommended plugins for Chat GPT to enhance your customer engagement.
Surpass your capabilities by exploring new prospects and mitigating limitations prevailing with Chat GPT.
Master the art of penning down compelling prompts and preserving genuineness in chat responses.
Adapt and equip yourself with AI technology to stand out in today's competitive job market.

Understanding the power of AI and incorporating it into your skillset can open up new opportunities and propel your career forward. Get ready to harness the capabilities of AI and experience remarkable results in your business and marketing efforts.

The key moments in this episode are:

00:00:05 - Introduction,

00:01:21 - Larry's Influence in AI,

00:03:12 - Chat GPT and AI Tools,

00:06:20 - AI Tool Comparison,

00:10:36 - Content Creation and AI,

00:14:12 - Introduction to Chat GPT functionality,

00:15:08 - Recommended Plugins for Chat GPT,

00:18:09 - Writing Effective Prompts,

00:19:45 - Setting Custom Instructions,

00:25:27 - Versatility of Chat GPT,

00:28:20 - The Influence of AI in Movies and Society,

00:29:56 - Potential Job Obsolescence Due to AI,

00:31:52 - AI Tools and Customer Service,

00:33:33 - Importance of Embracing AI,

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Larry Robert's social media pages:

Website: https://redhatmedia.io/

Instagram: https://www.instagram.com/thelarryroberts/

Facebook: https://www.facebook.com/thelarryroberts

LinkedIn: https://www.linkedin.com/in/larrynroberts/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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While watching a documentary about Johnny Manziel, a stark but simple truth struck me. Manziel, despite having an incredible talent and natural drive, fell short of his potential. This happened not because he lacked any skills or capabilities, but rather because he was always only chasing after the next big thing. It made me realize that as entrepreneurs, we must not get so caught up in the pursuit of our next milestone that we forget to appreciate the journey.

I remember my daughter's words when she was just five and playing basketball, Mom, I really don't want to go to the game today. I asked her why, and her answer surprised me: Because I don't score any baskets. It doesn't even make sense for me to be there. That tiny conversation opened up a whole new perspective. I told her that it's not always about scoring but also about being present, participating and enjoying the game. That's what defines us, not just our victories but how we play the game.

When I started my business, it was hard being a solopreneur. I, too, was striving for the next big thing, wanting to do more, achieve more. Burnout was the inevitable result. But I learned a valuable lesson from it. Success isn't just about pushing for the next big thing. It's also about building connections, enjoying the moment, and appreciating the journey. The story of Johnny Manziel, the naturally gifted sportsman who fell short of his potential because he was always chasing after the next thing, resonates with me. I'm reminded of the importance of being present and mindful of the opportunities and achievements that are right in front of us. It's not just about pursuing the next big thing, but about savoring the journey, appreciating our achievements, and connecting with your team. My business besties Kendra and Alicia taught me this valuable lesson. Entrepreneurship can be a lonely journey, but it doesn't have

In this episode, you will be able to:

Uncover the hidden benefits of embracing your entrepreneurial journey and being fully present — an unusual approach to boost your business.
Grasp how the principles learned from team sports can lead to unexpected and powerful results in your business operations.
Dive into the surpising repercussions of overfocus on relentless achievement and how avoiding comparison empowers your growth.
Delve into the tactics for building authentic connections; an underutilized secret to avoid burnout in your entrepreneurial journey.
Expose yourself to the proven efficacy of the four post social media strategy tailored for entrepreneurs, and how it might revamp your digital presence.

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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Hey there, fellow entrepreneurs! In this week's episode, I was so lucky to have a deep dive with Jhana Li. We delved into the importance of operations in business growth and efficiency. This episode might just be an eye-opener for you (just like it did for me). Jhana, with her incredible understanding of operations, explained how identifying and addressing inefficiencies and bottlenecks can significantly impact a business's success.

Her insights and advice can help you optimize your business's resources, identify and close leaks, and ultimately scale up effectively. Trust me, the impact on your business growth and efficiency will be worth it!

In this episode, you will be able to:

Delve into the significance of sound operations management and its impact on business growth and efficiency.
Uncover the role of strategic task delegation in keeping your sights set on your larger business canvas.
Explore the beneficial chemistry an operations expert can bring to complement a CEO's big-picture thinking.
Determine the importance of matching your operations expertise to your current business growth stage.
Acquire knowledge on how an operations manager can streamline resources, driving an effective flow of productivity.

Visit Jhana Li’s social media pages:

Website: https://www.spyglassops.com/

Instagram: https://www.instagram.com/thejhanali/?hl=en

Facebook: https://www.facebook.com/thejhanali/

LinkedIn: https://www.linkedin.com/in/jhana-li/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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In a world of fleeting digital platforms, one app emerged with a promise of revolutionizing social media connections. Threads, with its fusion of Twitter and Instagram, captured the hearts of millions with its vibrant interface and rich media capabilities. But as the initial storm settled, a shocking decline in active users left us wondering: had Threads met its untimely demise? The response from social media managers and marketers was divided, with some mourning its loss while others saw untapped potential. As we delve deeper into this debate, one thing becomes clear - the key to success on Threads lies in a well-crafted content strategy. Will you be the one to unlock its hidden potential?

In this episode, you will be able to:

Grasp the initial enthusiasm and buzz about the introduction of the Threads app.
Inspect the responses and criticisms revolving around Threads in comparison to existing platforms.
Delve into the decline in active engagement and downloads of Threads.
Spot opportunities for businesses to flourish on Threads.
Appreciate the importance of a solid content strategy in leveraging Threads to its full potential.

The key moments in this episode are:

00:00:00 - Introduction,

00:01:16 - Threads' Launch and Mixed Reviews,

00:03:08 - Decline in Active Users,

00:05:27 - Uncertainty and Strategy,

00:09:56 - LinkedIn Poll Results,

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

atomichabitsbook #bookreview #entrepreneurlife #denverbusiness

Hosted on Acast. See acast.com/privacy for more information.

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If you're feeling frustrated and overwhelmed because your marketing efforts are not generating the desired leads and sales, then you are not alone! Many entrepreneurs find themselves stuck in the same cycle of ineffective strategies, wasting time and resources without seeing any significant results.

My special guest is Bri Seeley. She has launched her first business at the young age of 23 as a fashion designer. Bri Seeley's experience as an entrepreneur stretches far and wide. She attributes her success to the courage to step outside her comfort zones. Her human-centric approach, coupled with strong business acumen, has led her to consult aspiring entrepreneurs and even establish a conference specifically catered for female entrepreneurs. Bri's current vision is peppered with ambitious goals like building an endowment fund and providing scholarships to budding entrepreneurs - all while actively working towards changing the world.

In this episode, you will be able to:

Unravel the profound impact of accepting uncertainty on your entrepreneurial success.
Get introduced to the myriad of opportunities that can be harnessed by adopting an open-minded approach.
Comprehend the rewards of stretching yourself beyond the sphere of comfort for achieving heightened growth.
Gain insight into the significance of continued progress in the presence of looming uncertainties.
Acquaint yourself with the effective use of vision mapping strategies for translating your vision into reality.

If you want to know how successful people do it, don’t miss out on this week’s episode of Rocky Mountain Marketing. I’m sure this hack will lead to places like it did for us!

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Bri Seeley’s social media pages:

Website: https://briseeley.com/

Instagram: https://www.instagram.com/briseeley/

Facebook: https://www.facebook.com/bri.seeley

LinkedIn: https://www.linkedin.com/in/entrepreneur-coach-bri-seeley/

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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And it's a wrap! Season 3 has come to an end and today's episode is dedicated to reminiscing the milestones and topics we've talked about this season. From Instagram strategies for your business, the rise of A,I and all that a social-media-strategist-slash-business-owner-slash-mom have in mind.

What an amazing feeling to be here today recording my 206th episode! Whew! Season 3 was a long one and it has been really remarkable. We've interviewed guests who became real life friends. We've done episodes during in-person events. We've received a LOT of recognitions including 160 podcast reviews in Apple Podcast, and 1.5% global ranking by Listen Notes. It was a whole new level for Rocky Mountain Marketing. And honestly, I've never thought that the podcast will come this far.

I don't have anything but THANK YOU to all of you who supported Rocky Mountain Marketing. There's so much to celebrate, and we're just warming up because, I tell you, season 4 is here and it's so ready for all of you.

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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Small things make huge impact. Most of the times we only focus on the big picture and forget about the steps on how to actually get there, but James Clear have clearly made his point on the power of small habits in his book, Atomic Habits. He has given specific strategies to work out good habits and make them work for your goal. Sometimes we fall into the trap of procrastination only because we thought we should accomplish our goal in one sitting. We will make excuses about not having enough time to do whatever task we are set to do. This leaves us with little to zero progress.

Here are my 5 key takeaways that you may find help too.

Focus on systems, not goals.
Make it obvious.
Make it attractive.
Make it easy.
Make it satisfying.

No amount of knowledge can lead us to lasting success when we have poor habits. We must focus on our everyday systems and processes, and check one micro goal at a time. So I encourage you to read this book, or tune into this week's Quickcast episode to learn about what every successful entrepreneur out there should know.

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

#atomichabitsbook #bookreview #entrepreneurlife #denverbusiness

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Are you still looking for the best marketing strategy for your business? Sometimes it's the simplest of things that count.

In this week's episode of Rocky Mountain Marketing, we are lucky to have Amanda Warfield who is a simplicity-focused content marketing strategist, and host of Chasing Simple podcast. She is the author of the newly released book Chasing Simple Marketing. She delved into the following topics:

Importance of having a marketing strategy
Getting out of the hamster wheel
What is a product launch?
How to map out customer journey?
Consistent Versus Constant

Stop overcomplicating your marketing strategy and start doing what really works.

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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I'm sure you've heard me say this over and over but I will say it again, authenticity is the name of the game. In a world of Zoom calls and Instagram Lives, it has now become a challenge for us to keep it real when we deal with our network online.

In today's Quickcast episode, we will dive into why the most successful brands are those that are authentic. People will buy from businesses whom they trust, but how do you make them trust you when they are miles away from you? How do brands such as Wendy's, Airbnb, and Netflix maintain an amazing relationship with their people? The not-so-secret secret is authentic engagement. We discussed this and more in this episode:

Three Benefits of Authenticity to Your Business
Engagement Strategy That Works
How Important is Having A Community For Your Business

Growing your business using social media is a journey that needs your time and heart as an investment. It sure is a lot but it'll definitely be worth it.

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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Are you using your Facebook for your business? If not, then you are missing A LOT.

In this week's episode of Rocky Mountain Marketing, I had the opportunity to sit down and talk with my friend and power partner Cierra Lueck for everything Facebook. Cierra is the owner of Cierra Lueck Consulting and has been teaching her clients get to 5 to 6 digit months. She has spilled the beans on how she make Facebook work for her.

Cierra mentioned that Facebook is so powerful that over 2.8 Billion users are actively using this platform on a monthly basis. This huge opportunity is not for us to waste so we delve into the bits and pieces of Facebook personal page, business page and group. We've discussed the following:

Why Facebook is a great platform
Facebook business page VS Facebook personal page VS Facebook group
The many ways you can utilize your Facebook group.
How to monetize your Facebook group?
Best Facebook group strategy for Realtors
Engagement is gold.
Top viral questions you can use for your business

This one episode is something you shouldn't miss! Sit back and join us as we dive into Facebook.

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit Cierra Lueck’s social media pages:

Facebook: facebook.com/cierralueckconsulting/

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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In this episode, we're diving deep into the world of LinkedIn analytics, uncovering the secrets to maximizing your presence on this powerful professional networking platform.

Join Katie Brinkley as we explore the intricacies of LinkedIn analytics and how they can propel your brand to new heights. Whether you're an individual content creator or a business owner, understanding LinkedIn metrics is essential to expand your network, increase engagement, and establish thought leadership.

We'll start by demystifying LinkedIn analytics, explaining what they are and how to access them step-by-step. You'll learn about the seven key metrics you should focus on in 2023, including impressions, click-through rate, engagement rate, followers, follower demographics, profile visits, and conversion tracking. By tracking these metrics, you'll gain valuable insights into your content's performance, audience engagement, and overall impact.

But it doesn't stop there. We'll also share expert tips on making the most of your LinkedIn analytics. From setting goals and monitoring competitors to utilizing third-party analytics tools and integrating LinkedIn analytics with Google Analytics, we'll equip you with the knowledge and strategies to optimize your LinkedIn strategy like never before.

If you're ready to take your LinkedIn presence to the next level and unlock the full potential of this professional platform, this episode is a must-listen. Join us as we dive deep into LinkedIn analytics and discover how to make data-driven decisions that will elevate your brand and open doors to new opportunities.

Tune in now and get ready to revolutionize your LinkedIn game!

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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In this episode of Rocky Mountain Marketing, we welcome back Rich Brooks, founder and president of Flyte New Media. Rich is a seasoned digital marketer with over 25 years of experience and is known for his expertise in entrepreneurship, digital marketing, and social media. Together, we discuss the power of social media as a tool for business growth, providing valuable tips and insights along the way. Rich also highlighted The Agents of Change conference, an annual event founded by Rich that focuses on search, social, and mobile marketing.

Overall, this interesting episode likely provides tips and strategies for using social media, such as targeting the right audience, creating engaging content, and utilizing various platforms to reach potential customers.

In this episode, you will learn the following :

The challenges of capturing the attention of their target audience
Creative ways to capture your target audience's attention and clearly communicate the value they offer.
The need to differentiate offerings and demonstrate the unique value you can provide to attract attendees.
Recognize the abundance of online resources, including free educational content

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit Rich Brook’s social media pages:

Linkedin: https://www.linkedin.com/in/therichbrooks

Flyte New Media: https://www.takeflyte.com/

The Agents Of Change: https://www.theagentsofchange.com/

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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I'm sure you've heard about this week's old Meta App that has garnered 100 Million users as of its 5th day of existence. In this week's Quickcast episode, we are going to dive into this new "Twitter-rival" app to discover its potential and how this will affect the existing social media world.

What you'll learn:

How people reacted to Threads launch
Threads as Twitter rival
How text-based post on Threads can be a breather from creating videos
Threads has a pre-built network from Instagram.
Threads' limitations

If you're a social media manager or a business owner, let's give this app a try and allow it to grow to its full potential.

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

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In this episode of Rocky Mountain Marketing, I had the privilege of having discussion with Jordan Schanda King, an innovative entrepreneur, and strategic whiz who has crafted her career around understanding and fulfilling the scaling needs of businesses. With a track record in running successful enterprises, Jordan's distinct savoir-faire stems from her hands-on experience and understanding of the detailed nitty-gritty involved in scaling businesses. Not one to merely offer advice, Jordan's present work harnesses the power of both strategy and hands-on operational activities to elevate businesses to newer heights.

In this episode, you will learn the following :

Realize the power of identifying your ideal client for achieving unparalleled business success.
Know the secret to striking a balance between visionary thinking and effective execution.
Learn the importance of 90-day planning in expediting your business success and growth.
Discover effective strategies to overcome self-doubt and imposter syndrome as an entrepreneur, while also maintaining personal accountability.

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit Jordan Schanda King’s social media pages:

Website: https://www.easyscaling.com/

Linkedin: https://www.linkedin.com/in/jordan-schanda-king

Instagram: https://www.instagram.com/jordanschandaking/

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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In this episode, we delve deep into the empowering world of podcasting. Embrace the opportunities that await you on both sides of the microphone as we explore the rewarding roles of podcast hosting and guesting.

What You'll Learn:

The current state of podcasting: Discover the impressive reach and potential of podcasting in 2023, and why it's a platform you cannot afford to overlook.
The dual roles in podcasting: Unpack the unique opportunities and challenges that come with being a podcast host and guest. Learn how to navigate these roles for maximum impact.
Transforming one podcast episode into multiple content pieces: Learn how to repurpose podcast episodes into a variety of engaging content forms, maximizing your reach and saving time.
Overcoming common podcasting fears: Conquer common concerns from technical aspects to public speaking fears. We’ll share actionable strategies and tools to ease your podcasting journey.
Leveraging podcasting for business growth: Understand how podcasting serves as a platform for thought leadership and a way to build an engaged community, ultimately enhancing your entrepreneurial success.

Join us as we demystify the world of podcasting, giving you the confidence and knowledge to step up, speak up, and seize the rewarding opportunities that podcasting offers to every entrepreneur.

Check out PodMatch! https://joinpodmatch.com/katie

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Learn more about Katie and Next Step Social Communications:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/@rockymountainmarketing

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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In this episode of Rocky Mountain Marketing, we've got a special guest joining us. Nicole Glover is no stranger to the pressures and complexities of the marketing industry. In her journey from 2009 till now, she has been instrumental in the substantial growth of million-dollar companies, even reviving businesses that seemed to have plateaued. With a track record of expanding marketing departments and effectively doubling companies' revenue, Nicole has a history of driving impressive growth.

However, her true passion lies in the art of crafting strategies that optimize growth and witnessing the tangible results they bring. With an empathetic understanding of the client's needs and an uncanny ability to align the company's vision with the marketing strategies, Nicole's approach was unique and effective.

In this episode, you will learn the following :

Understanding and capturing the needs and desires of prospective clients for the purpose of fostering business growth.
Grasp the intricacies of matching up your marketing ventures with the aspirations of your client base.
Embrace the importance of the 'Aha' moment in crafting a uniquely effective marketing blueprint.
Bask in the collective intelligence of industry stalwarts while designing result-driven marketing schemes.
Perfect the art of modifying marketing narratives to hit the mark with your target demographic.

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit Nicole Glover’s social media pages:

Linkedin: https://www.linkedin.com/in/nicolelglover

Website: https://glovermarketing.com/

Email: nglover@GloverMarketing.com

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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In this episode, we delve into the world of social media, exploring how much time entrepreneurs should ideally spend on these platforms to effectively grow their businesses. We also discuss interesting statistics about consumer behavior on social media.

Key Points:

Quality Over Quantity (Starts at 2:00): We discuss the concept of quality over quantity in social media marketing and share a statistic from VerticalResponse about how much time small business owners typically spend on social media.
Understanding Your Audience (Starts at 4:00): We emphasize the importance of understanding your audience for effective social media marketing. We talk about the concept of buyer personas and how setting specific objectives can help entrepreneurs use their time more effectively on social media.
Consumer Behavior on Social Media (Starts at 6:00): We share a statistic about the average time Americans spend on social media per day and discuss how consumer behavior on social media changes during the summer months. We also discuss how understanding these behaviors can help businesses tailor their social media marketing strategies.

Resources Mentioned:

VerticalResponse survey on small business owners' time spent on social media
Statistic on average time Americans spend on social media per day
Study on increased social activity during summer months

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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In this episode of Rocky Mountain Marketing, I had the pleasure of interviewing Chad Hadersbeck, a Denver-based entrepreneur who has been helping entrepreneurs with their podcasting and music endeavors. Chad talks about his background in advertising and music, his move to Colorado, and how the pandemic led him to bet on himself and pursue his business ideas. Chad's latest invention, the "mic trainer," helps podcasters and musicians avoid "eating the microphone." He shares how he came up with the idea and how he went about creating it.

We also discuss the common struggle of analysis paralysis and the importance of having a strong network of supportive people around you as an entrepreneur. Chad shares his marketing strategies and acknowledges the importance of marketing in growing his business.

In this episode, you will learn the following:

The importance of genuineness in brand representation and the obstacles encountered when shifting from marketing for external brands to promoting one's own brand.
The difficulties involved in the process of product design and manufacturing.
Chad’s marketing strategies, including event marketing, building an email list, and organic social media marketing.
The significance of seeking assistance and guidance from reliable networks to overcome indecisiveness and effectively make decisions.

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit Chad Hadersbeck’s social media pages:

Linkedin: https://www.linkedin.com/in/chadhadersbeck

Instagram: https://www.instagram.com/mic_trainer/

Website: https://mictrainer.com/

Linkedin (Ready, Set, Show! LLC): https://www.linkedin.com/company/ready-set-show-llc

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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Do you feel like you're constantly spinning your wheels trying to grow your social media following? Have you been told to buy followers or use bots to boost your numbers?

If so, you're not alone. But here's the painful truth: these tactics are not only ineffective but can hurt your reputation and credibility. It's time to ditch the shortcuts and focus on organic growth. In this episode, we'll show you five proven ways to attract and engage your ideal audience with quality content, targeted hashtags, and social interactions. Say goodbye to the frustration and hello to a thriving social media presence.

In this episode, you will be able to:

Delve into the crucial role exceptional content has on your social media success.
Gain knowledge on creating enticing and audience-oriented content to keep viewers hooked.
Unravel the world of relevant hashtags and their influence on the visibility of your posts.
Understand the essence of perfect posting timings and regularity to boost interaction rates.
Learn the art of social media bonding to foster a devoted fanbase.

If you remember to focus on your audience's needs, maintain consistency, engage with others, experiment, and be authentic, you'll notice a significant increase in your following, driving greater engagement and success. And always remember, we all start somewhere, so don't be afraid to take that first step towards building your following.

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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A talented business coach and host of the renowned Global Phenomenon podcast, Ina Coveney is so dedicated and passionate about empowering online coaches by educating them on the effective ways to monetize small audiences by means of organic lead generation strategies. After engaging with a number of entrepreneurs, Ina knows the knots and bolts of establishing a successful social media presence even with just a small number of followers.

Ina even revealed her secret on how she got 6-figure-year on her business with only having less than 1000 followers. Get ready now for an enlightening and insightful conversation as Ina shares her valuable skill and expertise.

In this episode, you will learn the following :

Discover the secret to building worthwhile social media relationships.
Be educated on the small audience-focused strategies in creating passive income streams.
Give importance on relationship building over superficial indicators for significant growth.
Have a trustful approach in your audience through sincere social interactions.
Learn the possibility of working with power partners to ramp up your brand's reach.

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit Ina Coveney’s social media pages:

Website: inacoveney.com

Instagram: https://www.instagram.com/inacoveney/

LinkedIn: linkedin.com/in/inacoveney

Twitter: https://twitter.com/inacoveney?lang=en

TikTok: https://www.tiktok.com/@inacoveney

YouTube: https://www.youtube.com/@theglobalphenomenonpod

Podcast: https://www.theglobalphenomenon.com/

Learn more about Katie and Next Step Social Communications:

Clubhouse: https://www.clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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Discover the latest Facebook updates for creators in this in-depth episode of Rocky Mountain Marketing. We're exploring Facebook's recent features designed to enhance content creation, broaden audience engagement, and increase monetization opportunities.

If you're a content creator wondering how to maximize your use of Facebook Reels, our discussion on the new 'Inspiration Hub' and 'Templates Hub' is a must-watch. Get insights into Facebook's new tools for tracking trending hashtags, topics, and music.

We also cover Facebook's newly introduced Professional Account prompts and the 'Creators to Follow' feature, ideal for anyone looking to grow their Facebook audience and boost interaction.

Unveil the potential of Facebook's upgraded Performance Insights as we delve into the analytics enhancements aimed at helping creators understand their content performance better. Plus, learn about the expanded monetization opportunities, including the reduced eligibility requirements and cross-posting features.

Whether you're an experienced creator or just starting out on Facebook, this episode is packed with tips to leverage the platform's newest features. Don't forget to like, comment, and subscribe for more deep dives into marketing updates and trends with Rocky Mountain Marketing.

FacebookUpdates #FacebookForCreators #RockyMountainMarketing #FacebookReels #ContentCreation #FacebookMonetization

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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In this episode of Rocky Mountain Marketing, Katie talks to the co-founder and CEO of Capsho, Deirdre Tshien, about entrepreneurship, digital marketing, and AI. Deirdre tells her journey from owning a dessert store in Sydney to starting an AI tech company for podcasters in the US. It wasn’t an easy journey, but Deidre highlighted that those earlier failures opened them doors that they didn’t imagine to grow immensely.

This episode is a conversation of vulnerability and winning. Katie and Deidre talked about the significance of adapting to change and having a belief in the journey of entrepreneurship. They also go as far as highlighting the benefits of having a podcast and using tools like Capsho to repurpose content for social media, email, and blog posts were also talked about.

In this episode, you will learn the following :

All about Capsho: It is a tool that helps experts who podcasts create AI-generated episode titles, descriptions, show notes, social media captions, quotes, emails, and blog posts.
Deirdre Tshien’s Journey: The co-founder and CEO of Capsho, Deidre, shares her journey from being a dessert store owner to starting an AI tech company for podcasters including the birth of Capsho.
Capsho: A problem solver for creating social media captions, emails, and blog posts for podcasts with AI-generated content.
Other uses of Capsho: Capsho is also being used for client meetings, summits, interviews, and many more.
The Power of Podcasting: The benefits it gives and also the ability to generate content and create networks.

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit Deirdre Tshien’s social media pages:

Website: capsho.com

Instagram: https://www.instagram.com/deirdretshien/?hl=en

LinkedIn: linkedin.com/in/deirdretshien

Podcast: https://www.growmypodcastshow.com/

Learn more about Katie and Next Step Social Communications:

Clubhouse: https://www.clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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SEO #caption #alttext #entrepreneurtips

Are you truly reaching every member of your audience? Discover the untapped power of social media inclusivity and accessibility in this eye-opening episode!

In this episode, we delve into the often overlooked but crucial aspect of social media inclusivity and accessibility. It's time to go beyond merely reaching a wider audience and focus on reaching OUT, building community, and communicating effectively with every single member of your audience. Prepare for a thought-provoking discussion as Katie shares a personal story that shines a light on the importance of inclusivity.

Learn how to make your content more engaging and inclusive, benefiting both your audience and your business.

This episode covers these key areas:
The personal impact of inclusivity and accessibility
Strategies for creating inclusive social media content
Surprising stats on the benefits of accessible content
Alt Text importance and tips

Discover why accessible content isn't just "nice to have," but an absolute necessity for effectively connecting with your audience - ALL of them.

Key Moments:

0:00 Introduction of the episode.

02:07 The importance of inclusivity and keywords.

03:43 The importance of inclusive social media content.

04:59 Importance of alt text descriptions.

06:41 Turning the sound on and off.

08:21 Avoid abbreviations and hashtags.

09:40 Tips for using emojis and memes on social media.

11:28 Don’t use more than three emojis.

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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Short-form video is here to stay, but what if your platform disappears overnight? In this week's episode of Rocky Mountain Marketing, Katie sat down with Wave Wyld at the recent Creators Economy Expo (CEX) in Cleveland, Ohio. For those who don't know, Wave is the Queen of TikTok trends, and has been generously sharing her knowledge and expertise in a couple of big stages this year alone.

By creating engaging and relevant content on TikTok, you can guide your audience to your email list, allowing you to provide them with more personalized and valuable information. This can ultimately lead to increased customer loyalty and the potential for higher conversions and sales. By crafting videos that follow effective copywriting, TikTok creators can successfully promote their email lists to their viewers, as Wave Wyld herself has found success in doing so.

This week's episode is all about the following:

Is TikTok here to stay?
Importance of learning using short-form videos for your business
How to use TikTok to grow your email list?

Learn the essential skills for creating compelling short-form video content and building your email list with expert tips and strategies.

Key Moments

00:00:00 - Short Form Video Is Here to Stay

00:01:21 - The Importance of Scripting

00:05:43 - Video Length for Different Niches

00:10:37 - The Use of Hashtags on TikTok

00:12:41 - How to Use TikTok to Grow Your Email List

00:13:59 - Link and Bio Language

00:15:00 - Two Account Types on TikTok

00:16:19 - Going All In on One Platform

00:16:50 - Building an Email List

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab (edited)

Hosted on Acast. See acast.com/privacy for more information.

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In this latest episode of the Rocky Mountain Quickcast, Katie delves into the realm of Instagram SEO. If your are wondering why after so many efforts of posting you still haven't crossed paths with your ideal audience, then you might just be missing this very important part of Instagram. Contrary to popular belief, success on the platform is not solely dependent on the algorithm. By fine-tuning your profile and posts, you can significantly enhance your reach and improve your overall discoverability.

Tune in to this episode to learn more about:

Key areas of your profile that can be optimized
Which keywords are most effective
Ten practical applications of Instagram SEO that can yield remarkable results

Are you ready to level up your Instagram SEO? Listen now and let these updates help you grow your Instagram presence, and consequently, your business.

Like the show?

Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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In this episode of Rocky Mountain Marketing, we’ll discuss negative self-talk, limiting beliefs, and imposter syndrome among entrepreneurs with my guest, Dr. Betsy Holmberg, as she gives some great advice on how to overcome negative self-talk and talks about the impact of social media on self-esteem. She also talked about the importance of being honest and authentic as an entrepreneur. If you're struggling with negative self-talk, this episode is definitely worth a listen!

In this episode, you will learn the following :

Acknowledging our unique life experiences as valued credentials
Focusing on strengths and rephrasing negative self-talk improves mental wellness
The influence of social media on our self-esteem, as well as how to identify and stop negative self-talk

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit Betsy Holmberg’s social media pages:

Website: https://betsyholmberg.com/

Linkedin: https://www.linkedin.com/in/elizabethholmberg

Twitter: https://twitter.com/betsy_holmberg

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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Are you struggling to engage with your target audience on social media? Do you feel like your social media presence isn't aligned with your business goals? If yes, then it's time to conduct a social media audit!

In this episode of Rocky Mountain Marketing Quickcast, Katie talks about the benefits of conducting a social media audit and how often you should do it. She'll also walk you through the steps required to conduct a thorough audit, including identifying all your social media accounts, checking your demographics, setting specific goals per social media platform, identifying your brand voice, and checking your current analytics.

So, whether you are a small business owner or a social media manager, this episode is a must-listen. Tune in to discover how a social media audit can help you track your progress and that of your competitors, and gain deeper insights into your audience. It's time to take a step back and evaluate your social media presence to ensure that you are doing the right thing for your business.

Like the show?

Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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In this episode of Rocky Mountain Marketing, I had the chance to talk to Nina Szewczak

about her experience and expertise in transformation and change leadership, management coaching, mentoring, and HR. Nina shares her personal story of transforming her life twice, first by moving from Poland to the UK and then by moving from the UK to Canada to start her own business. She also discussed the importance of following your passion and taking the leap into entrepreneurship. This episode provides valuable insights and advice for anyone interested in entrepreneurship and digital marketing, including tips on rewiring your brain, embracing failure, and giving yourself time and grace as you grow your business.

In this episode, you will learn the following :

The significance of one's frame of mind and ability to conquer the feeling of being a fraud when pursuing a career in entrepreneurship.
The importance of seeing failures as lessons and opportunities for growth, rather than allowing them to leave wounds and fear for the future.
The value of pursuing one's interests and taking calculated risks in the face of uncertainty, rather than sitting on the sidelines and dreaming.

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit Nina Szewczak’s social media pages:

Website: https://themidliferevolution.com/

Instagram: https://www.instagram.com/nina_themidliferevolution/

LinkedIn: https://www.linkedin.com/in/ninaszewczak/

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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In this exciting episode of Rocky Mountain Marketing Quickcast Episode, Katie dived into Instagram's latest update that has got the digital community buzzing: GIF comments! In this time where we are only given 2 to 3 secs to capture someone's attention, engaging with users has become more important than ever. And with the inclusion of GIF comments on Instagram, brands have a powerful tool at their disposal. From hilarious reaction GIFs to eye-catching animated brand assets, the possibilities are endless for expressing your brand's character in a dynamic and captivating way.

In this episode, Katie discussed how brands can leverage this exciting feature to leave a lasting impression and establish a unique voice in the ever-evolving digital landscape. We'll explore the different ways GIF comments can be utilized to humanize your brand and spark engagement among your followers.

Join us as we unpack this groundbreaking addition to Instagram, and discover how it can change the way you showcase your brand's personality to a broader audience.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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If you’re a business owner and is still on the fence about starting your own podcast, then here’s the episode for you!

Adam Adams, a business owner and podcaster who has spent nearly two decades assisting coaches, consultants, and business owners with their digital marketing, joins me on today's episode of Rocky Mountain Marketing. He is a native of Denver and the host of The Show on Podcasting, the most popular podcast for podcasters.

It was an amazing conversation as we discussed with Adam the following points:

How podcasting can help you grow your business’ influence and network
The importance of aligning your podcast with a goal
Finding a niche to set your podcast apart
Maximizing paid and organic social media strategy to reach your ideal audience

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit Adam’s social media pages:

The Podcast On Podcasting

LinkedIn: https://www.linkedin.com/in/adam-a-adams/

Facebook: https://www.facebook.com/aaainvests/

Website: https://adamadams.net

Podcast Website: https://growyourshow.com

Other websites, books, and links that were mentioned:

The book Rich Dad, Poor Dad by Robert Kiyosaki and Sharon Lechter

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!

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Spice up your social media game with Loomly's power-packed features: trending post ideas, a content library, and optimization tailor-made for your unique brand.

In this episode, you will be able to:

Enhance your efficiency and productivity by mastering social media scheduling techniques.
Discover Loomly's game-changing features, such as trending post ideas, content library, and optimization tools.
Unlock the advantages for brands, businesses, and agencies using Loomly's collaborative review and Ads Manager.
Streamline your social media communication and client interaction process.
Engage your audience directly and effortlessly through genuine interactions with commenters.

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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In this episode of Rocky Mountain Marketing, we sit down with Chris Williams, an experienced marketer and entrepreneur, to discuss some key strategies for identifying and reaching your ideal clients.

Some of the topics discussed in this episode include:

The importance of identifying your ideal client and understanding their needs and preferences
How to create a clear and compelling value proposition that sets you apart from the competition
Tips for building brand awareness and generating interest in your products or services
Strategies for turning your expertise into a valuable mastermind program
The benefits of collaboration and networking in the marketing industry

If you're looking to attract and retain more of your ideal clients, this episode of Rocky Mountain Marketing is a must-listen.

To learn more about Chris Williams and his work, visit his website at www.chriswilliams.com or thru his podcast, https://groupcoachnation.com/

And don't forget to check out Rocky Mountain Marketing on our website at www.rockymountainmarketing.com or follow us on social media for the latest updates and insights.

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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For this week's Rocky Mountain Marketing Quickcast episode, all the way from Cleveland, Ohio, in the Creator Economy Expo or CEX, Katie discusses the collaboration mentality she's currently experiencing in this summit. She was amazed as how business owners come together for the purpose of connecting and lifting each other up. As business owners, there are struggles and challenges that only us will understand, and coming to this kind of event gives us just the community-love that we need.

Her biggest takeaway was from Jesse Cole, owner of Savannah Bananas Baseball Team. Savannah Bananas is a baseball team who does things differently. Instead of cheerleaders, they have dancing Nanas. Everyone loved it. This is what makes them stand out. This is why people follow them and identify themselves as fans. As business owners, we have to create something memorable. How can we stand out? How will you show up to your community so that they will support you as your true fans?

Given that the world of entrepreneurship can be frustrating and overwhelming, how can you support your community? How can you navigate entrepreneurship together?

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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On this edition of Rocky Mountain Marketing, our focus will be on a common conundrum: should a business prioritize branding or marketing? We'll be joined by Tonya Eberhart and Michael Carr, hosts of the Be BOLD Branding podcast and co-founders of BrandFace, a comprehensive personal brand development program that has aided numerous coaches, creators, and specialists in creating and promoting a lucrative personal brand. Together, we'll explore the topic and offer insights to help you make an informed decision.

In this episode, you will learn the following :

How can personal branding help make your marketing more profitable?
What are the five critical questions that every great brand must answer?
How can a Mastermind setting help you build your brand from the ground up?

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit Tonya Eberhart and Michael Carr’s social media pages:

Linkedin (Tonya): https://www.linkedin.com/in/tonyaeberhart

Website (Tonya): https://tonyaeberhart.com/

Linkedin (Michael): https://www.linkedin.com/in/mikecarrinc

Website (Michael): https://www.michaelcarr.com/

Brandface: https://brandfacestar.com/

Brandface (Linkedin): https://www.linkedin.com/company/brandface-star

Be BOLD Branding (Podcast): https://podcasts.apple.com/us/podcast/be-bold-branding/id1499879322

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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Ready to elevate your Instagram game? In this episode of Rocky Mountain Marketing, we explore the ins and outs of Instagram's new 5-link bio feature and how you can harness its power to supercharge your digital marketing efforts. Say goodbye to relying on third-party "link in bio" solutions like Linktree and Beacons, and welcome a seamless, in-app experience that drives results.

Learn how to optimize your 5-link bio by strategically organizing your links, creating visually appealing content, tracking performance, and experimenting with different types of links to resonate with your audience. Plus, discover how to enhance your brand presence, stay informed about Instagram's evolving features, and adapt your marketing strategy for future success.

Don't forget to subscribe to Rocky Mountain Marketing for more digital marketing insights and strategies tailored for entrepreneurs, coaches, consultants, and realtors.

Like the show? Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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In this episode of Rocky Mountain Marketing, I reunited with my very dear friend, Jordache Johnson, a power partner expert who believes building relationships is essential to business growth and that sticking to fundamentals simplifies progress. He helps entrepreneurs and CEOs increase their visibility, impact, and revenue through meaningful connections, innovative technologies, and systems that are based on principles.

In this episode, you will learn the following:

How to leverage relationships to grow business: Understand how powerful relationships are in business, and how to focus on the human instead of the end goal of networking.
Learning skills through experience: Learn how to develop million-dollar skills by gaining experience and getting paid to solve problems for people.
Applying timeless principles to business growth: Leverage timeless principles to simplify business growth, instead of relying on constantly changing tactics and strategies.

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit Jordache Johnson’s social media pages:

Website: https://jordachejohnson.com/

Linkedin: https://www.linkedin.com/in/jordachejohnson

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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This week on Rocky Mountain Marketing Quickcast Episode, Katie shares her expertise on how to maximize Instagram's potential for businesses despite the constantly changing algorithm. She delves into the different algorithms for Reels, Stories, the feed, and the Explore page, and offers valuable tips on how to adapt your strategy to reach your target audience. From posting consistently to focusing on video content, using relevant keywords and hashtags, and driving engagement through quality calls to action and story stickers, Katie's insights will help businesses achieve their goals on Instagram.

Don't miss out on this informative episode of the Rocky Mountain Marketing Quickcast.

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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For this month’s Business Besties episode, join me and Kendra as we find out how to improve your online visibility by learning how to create a killer social media bio and profile picture for your Instagram account.

Discover our tips in improving your online visibility in this amazing conversation where we talked about:

Optimize your Instagram bio for SEO and make sure it is searchable
Take a great profile photo for your Instagram account
Creating a niche statement for your Instagram bio to attract your ideal audience

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Kendra’s social media pages:

LinkedIn: https://www.linkedin.com/in/kendra-swalls-74b602104/

Website: https://girlmeansbusiness.com

Podcast: Girl Means Business

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

linkedin.com/in/katiebrinkley

https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Hosted on Acast. See acast.com/privacy for more information.

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In this episode of Rocky Mountain Marketing Quick Cast, Katie shares her insights on the top social media platforms for businesses in 2023 and how to maximize their impact. With so many platforms available, it can be overwhelming to decide which ones to invest in.

She provides valuable tips for businesses to effectively use Instagram, Facebook, TikTok, and live audio platforms like podcasts and Clubhouse to expand their network and reach their target audience. She emphasizes the importance of producing valuable content, engaging with followers, and being authentic to build a loyal following and expand reach.

This podcast is a must-listen for any business looking to optimize their social media presence and stay ahead of the competition.

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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In today's digital age, content creation has become a lucrative industry. With the rise of the creator economy, more and more entrepreneurs are entering the market, hoping to build their own platforms and become successful content entrepreneurs.

Content marketing expert Joe Pulizzi shares valuable insights on how to build a successful platform and become a content entrepreneur. By focusing on a content tilt, building a minimum viable audience, and experimenting with different strategies, entrepreneurs can achieve success in the creator economy.

In this Rocky Mountain episode, Katie and Pulizzi talked about the following:

Emphasizes the importance of focusing on a specific content niche and building a minimum viable audience before monetizing.
The rise of Web Three and NFTs
Tips on community building and outbound engagement.

Whether you're starting out in the creator economy or looking to grow your platform, this podcast is a must-listen for anyone seeking to achieve success in content entrepreneurship.

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit Joe Pulizzi’s social media pages:

LinkedIn: https://www.linkedin.com/in/joepulizzi/

Website: https://www.joepulizzi.com/

The Tilt Newsletter: https://www.thetilt.com/

CEX: https://cex.events/

Discount code for $100 off: Katie100

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

contentcreation #entrepreneur #denverbusiness

Hosted on Acast. See acast.com/privacy for more information.

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In this episode, we dive into the world of Clapper, the newest social media platform that focuses on short-form video content. Join us as we discuss what Clapper is, the type of content that works best on the platform, and how it can benefit your business.

Timestamps:

[00:30] Part 1: What is Clapper? - Introduction to Clapper, its origins, and user interface.
[02:00] Part 2: Content on Clapper - The type of content that works best, including short-form videos, authentic content, visual storytelling, and niche-specific content.
[04:30] Part 3: Is Clapper Right for Your Business? - Potential benefits for businesses, tips on integrating Clapper into your social media strategy, and case studies of successful businesses on the platform.
[07:00] Conclusion - Recap of the episode and encouragement to explore Clapper for your business.

Watch the video version of this episode in our YouTube channel: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Key Takeaways:

Clapper is a rapidly growing social media platform that focuses on short-form video content.
Authentic, engaging, and visually appealing content works best on Clapper.
Businesses in creative industries or with a B2C focus can benefit from using Clapper to increase brand visibility, access new audiences, and build a loyal following.
To succeed on Clapper, be authentic, consistent, and responsive to your audience.

Resources & Links:

Clapper's Official Website: https://clapperapp.com/
Connect with Katie on Clapper: @katiebrinkley

Connect with us:

Share your experiences with Clapper on social media using the hashtag #ExploringClapperRMM
Clubhouse: clubhouse.com/@katiebrinkley
Website: https://www.nextstepsocialcommunications.com
Linkedin: https://www.linkedin.com/in/katiebrinkley
Instagram: https://www.instagram.com/iamkatiebrinkley/
Facebook: https://www.facebook.com/groups/socialprofitlab

Don't forget to subscribe for future episodes exploring the latest trends in social media, digital marketing, and online business growth.

Hosted on Acast. See acast.com/privacy for more information.

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Reesa Woolf, a professional public speaking coach for over 25 years, shares her insights on how to command an audience's attention and overcome stage fright in this episode of Rocky Mountain Marketing. Reesa Woolf is an international TED Talk trainer and author of the book "Mr. Bear Speaks Without Fear". She has 25 years of experience teaching public speaking and specializes in helping people overcome their fear of public speaking and boost their confidence.

In this episode, you will learn the following:

How to speak confidently in front of large groups and reduce speaking fear.
Tips on creating effective videos to engage viewers and build a following.
Strategies for writing and delivering a speech that captures your audience and conveys your message clearly.

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit Reesa Woolf’s social media pages:

Linkedin: https://www.linkedin.com/in/reesawoolfphd

Mr. Bear Speaks Without Fear (Book): https://www.amazon.com/Mr-Bear-Speaks-Without-Fear/dp/0967944201

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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In this episode, Katie Brinkley, a content creator with approximately 20,000 combined followers, shares her insights on the most painful part of content creation and offers a solution to overcome it.

She explains why the middle stage of content creation is so difficult and how measuring your success and self-worth on likes and engagement is a guaranteed way to burn out and quit. Instead, she proposes a mindset shift towards focusing on learning and improving, which is the key to success in content creation.

We hope you enjoy this episode and learn something new about content creation. Don't forget to subscribe to our podcast and leave a review!

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialp

Hosted on Acast. See acast.com/privacy for more information.

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In this episode of Rocky Mountain Marketing, I had the pleasure of speaking with Alex Street, who shared his thoughts on the power of narrative for entrepreneurs looking to forge genuine bonds with their target demographic. He also spoke on how articulating one's narrative may assist entrepreneurs gain insight and self-assurance by highlighting their most significant personal or professional development.

In this episode, you will learn the following :

How can business owners reap the rewards of using stories?
How the art of storytelling may lead you from obscurity to understanding.
How to establish an honest connection with your audience/listeners.
How he applies his training in theology to the art of storytelling.

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit Alex Street’s social media pages:

Website: https://www.alexstreet.ca/

Instagram: https://www.instagram.com/streetsays/?hl=en

Twitter: https://twitter.com/StreetSays

Linkedin: https://ca.linkedin.com/in/alexstreet

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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In this 10-minute episode of the Rocky Mountain Marketing Podcast, host Katie Brinkley shares valuable insights on overcoming writer's block and generating a constant stream of content ideas. Katie discusses various techniques and strategies to help content creators maximize their output and avoid the dreaded blank screen.

Tune in to discover:

The Hub and Spoke Model: How to turn a single piece of content into multiple, smaller pieces
Stealing Like an Artist: Ethically drawing inspiration from other creators
Self-Inspiration: Using your past content to generate new ideas
Finding New Angles: Repurposing and improving content with fresh perspectives

Try Metrocool: https://mtr.cool/MCPXVS

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Learn more about Katie and Next Step Social Communications:

clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

linkedin.com/in/katiebrinkley

https://www.youtube.com/@rockymountainmarketingpodcast

https://www.instagram.com/iamkatiebrinkley/

https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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On this episode of Rocky Mountain Marketing, I had a conversation with ShawnQ, a seven-figure launch strategist and expert abundance coach. My friend Shawn and I were talking about how, despite the fact that we live in a time of unprecedented abundance, our minds are hardwired to fixate on lack. Together with the seven rules of abundance, he shared his personal story of how he overcome the challenges of making a sale.

In this episode, you will learn the following :

How can we find out more about the logic and psychology of affluence?
In what ways might monetary resources be put to work?
Which seven rules of abundance can be used to attract prosperity?

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit Shawn Q’s social media pages:

Website: https://heyshawnq.com/

YouTube: https://www.youtube.com/channel/UCRPPcgDh-e2Sd_irswnUUHw

Twitter: https://twitter.com/HeyShawnQ

Resources mentioned:

Abundance Now! Summit 2023

https://event.abundancenowsummit.com/register-summit

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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In this episode of Rocky Mountain Marketing Quick Cast, Katie takes a break from discussing AI and focuses on the basics of social media marketing. She explains the importance of a content calendar, which is a tool to plan and organize content creation and distribution, and how it helps businesses remain consistent. Katie shares the benefits of using a content calendar, including improved planning and organization, increased efficiency, and better collaboration amongst team members. She also emphasizes the need to determine goals and target audience before creating a content calendar.

Katie recommends using a tool called Loomly, which she prefers for its full calendar view and ability to have multiple contributors. However, she acknowledges that there are other free tools available, like Google Sheets and the Meta Business Suite. Katie also advises businesses to choose a content format and tool that suits their team's needs and preferences. Lastly, Katie explains how often businesses should post on social media and suggests a three-post-a-week strategy, but encourages businesses to be consistent with their posting schedule. She also stresses the importance of assigning roles and responsibilities to ensure collaboration and success in social media marketing.

By having a content calendar in place, businesses can create a strategy, determine what content works best for their ideal clients and customers, and achieve their marketing goals more efficiently.

Free Content Calendar: katiebrinkley.com/content-calendar

Try Loomly: https://get.loomly.com/u96f4gxlchh4

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Learn more about Katie and Next Step Social Communications:

clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

linkedin.com/in/katiebrinkley

https://www.youtube.com/@rockymountainmarketingpodcast

https://www.instagram.com/iamkatiebrinkley/

https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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After 18 years of navigating the ever-changing social media landscape, Austin Armstrong, an experienced digital marketer and entrepreneur, embarks on a mission to help others succeed, only to discover the ironic barriers to overnight success.

You will learn how to unlock the potential of your business with the power of digital marketing in this amazing conversation where we talked about:

How is it possible to gain 1.5 million followers and 200,000 followers a month on social media
What is the secret to creating engaging and evergreen content for social media platforms
How can one use automation and AI to build a successful digital marketing strategy

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Austin’s social media pages:

Website: https://socialtypro.com/team/austin-armstrong/

Links: https://www.syllaby.io/

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

LinkedIn: linkedin.com/in/katiebrinkley

Youtube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Instagram: instagram.com/iamkatiebrinkley/

Facebook: facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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In today's episode of Rocky Mountain Marketing Quick Cast, we'll be discussing a topic that's of critical importance to businesses today: How AI will impact the way we do business?

As we dive into 2023, there's no doubt that AI technology is continuously revolutionizing the business landscape. From chatbots to predictive analytics and machine learning, AI is already being used in a variety of ways to help businesses become more streamlined, cost-effective and productive. While there are a lot of positive impacts, AI is starting to raise concerns leading to job loss especially for writers.

Just a month ago, I came across Ann Handley's LinkedIn post about ChatGPT and I love the many points she raised about how AI put writing "into the scene" again. She highlighted the importance of how we look at AI as a tool to enhance our work and definitely not to be the creator itself. My take is to approach it with caution and awareness. AI should not be a human replacement for creativity.

We'll discuss how important it is to be ethical while using AI because as the day goes by, more and more AI tools are coming out, and there's no stopping it. It's up to us as to how we will maximize the potential of AI to transform our businesses and stay ahead of the curve.

Join us as we explore this exciting and complex topic. How will AI impact the way we do business? The answer may surprise you

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Learn more about Katie and Next Step Social Communications:

clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

linkedin.com/in/katiebrinkley

https://www.youtube.com/@rockymountainmarketingpodcast

https://www.instagram.com/iamkatiebrinkley/

https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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In this episode of Rocky Mountain Marketing, I am joined by my good friend, Vince Warnock and dived into the world of AI. In his latest book, ChatGPT For Marketers, he provided a practical guide to using AI for a never-ending stream of fresh and original content ideas and creation. It’s important to look at artificial intelligence as tools to empower us and not something that will take over our jobs.

In this episode, you will learn the following :

Vince’s journey from just a “dream job” to something that he is really passionate about
Google's breakthrough in AI and how chatGPT can be used to ideate and make content more engaging
The benefits and drawbacks of using chatGPT

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit Vince Warnock’s social media pages:

Instagram: https://www.instagram.com/chasingtheinsights/?hl=en

Linkedin: https://nz.linkedin.com/in/vdub01

Twitter: https://twitter.com/vdub01

Facebook: https://www.facebook.com/vdub01/

Website: https://chasingtheinsights.com/

Other websites, books, and links that was mentioned:

ChatGPT For Marketers by Vince Warnock: https://www.amazon.com/ChatGPT-Marketers-practical-never-ending-creation/dp/1991197349
Chasing the Insights by Vince Warnock:

https://chasingtheinsights.com/chasing-the-insights-book/

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Instagram: https://www.instagram.com/iamkatiebrinkley/

Facebook: https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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Welcome to this episode of our podcast where we discuss the latest update on Capsho 2.0 - the AI tool for podcasters. In this episode, we will explore the background and philosophy behind the change and how the human creator remains at the center of content creation.

We will delve deeper into the centerpiece of Capsho 2.0 - the HumAIn Editor, which gives creators full control, flexibility and customizability over their content creation. This includes creating templates/structures for different assets, drag-and-droppable editor screen, and multiple options for each block.

Capsho 2.0 also offers exciting new features like the Tone of Voice chooser, parallel processing, preview of transcripts, and different blog post types to choose from such as How To, Q&A, and Listicle. And there's a lot more to come too!

Join us as we explore the possibilities of Capsho 2.0 and how it can help you streamline your content creation process while giving you the freedom to stay in control.

Tune in now!

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Learn more about Katie and Next Step Social Communications:

clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

linkedin.com/in/katiebrinkley

https://www.youtube.com/@rockymountainmarketingpodcast

https://www.instagram.com/iamkatiebrinkley/

https://www.facebook.com/groups/socialprofitlab

Hosted on Acast. See acast.com/privacy for more information.

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In today's episode of Rocky Mountain Marketing, I am joined by James Hipkin, a man who has helped his clients build their businesses through digital marketing through websites, social media and digital marketing.

It was an amazing conversation as we discussed with James the following points:

The importance of having a website in this digital age and avoiding “checkbox-ism”
Gaining traffic on your website
How a website can support your business’ growth

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit James’ social media pages:

LinkedIn - https://www.linkedin.com/in/jameshipkin/

Website - https://inn8ly.com/six-second-website-audit/

Other websites, books, and links that were mentioned:

GoDaddy
Wix
Google’s Search Console Tools

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

linkedin.com/in/katiebrinkley

https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Hosted on Acast. See acast.com/privacy for more information.

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For your weekly dose of social media news, Katie discusses the latest on Facebook blue badge. Just recently Mark Zuckerberg the launch of Meta Verified. It is a paid subscription service that costs around $12 a month. This is similar to what Elon Musk launched on Twitter, which was originally $4.99 a month but recently raised to $12.99 a month. As the blue badge becomes increasingly popular and necessary for many users, is it worth it to pay for this subscription?

In this Quick Cast episode, Katie talked about:

Pros and cons of having a verified social media account.
Advantages of being verified are increased credibility and access to exclusive features, both of which can help brands and individuals looking to build trust.
Meta verified as an option for people on Twitter, Facebook, and Instagram and involves a monthly subscription fee of about $12.

Learn more about the pros and cons of getting this subscription and if it's really worth your money.

Looking to optimize your Facebook presence for business growth?

In this podcast, we'll be diving into the different ways to use Facebook for business purposes, including personal pages, business pages, and groups. We'll discuss the advantages and disadvantages of each feature, and provide tips on how to best optimize each of them for business use. Whether you're just starting out or looking to grow your existing presence, this podcast will provide valuable insights and strategies to help you make the most of Facebook as a marketing tool. Join us as we explore the world of Facebook for business and help you take your online presence to the next level!

Listen to the newest episode of Rocky Mountain Marketing with Katie Brinkley to learn more!

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Hosted on Acast. See acast.com/privacy for more information.

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In today's episode of Rocky Mountain Marketing, we are joined by Atiba de Souza, a renowned international speaker and SEO expert who has built a $10 million system for the EPA. With nearly 25 years of experience in the digital marketing and entrepreneurship space, Atiba has become an authority on SEO and content strategy. Tune in to this episode so that you can unlock the power of digital marketing!

It was an amazing conversation with Atiba de Souza where we talked about:

How to leverage SEO to drive traffic to your business and create content that people actually want to consume.
Uncovering the three keys to traffic: being obsessed with your audience, having a content strategy, and utilizing SEO.
How to use YouTube as a search engine and optimize video content for Google’s video-first search inventory.

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Atiba de Souza’s social media pages:

LinkedIn: https://www.linkedin.com/in/atibadesouza

Website:https://atibadesouza.com/

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

linkedin.com/in/katiebrinkley

https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Hosted on Acast. See acast.com/privacy for more information.

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Looking to optimize your Facebook presence for business growth?

Join us as we explore the world of Facebook for business and help you take your online presence to the next level!

Listen to the newest episode of Rocky Mountain Marketing with Katie Brinkley to learn more!

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Hosted on Acast. See acast.com/privacy for more information.

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For this month’s Business Besties episode, Kendra and I discuss the importance of your Instagram’s Bio to connect with your audience, as well as to establish your brand’s identity.

Discover our tips in optimizing Instagram Bios in this amazing conversation where we talked about:

What should you use as Instagram handle?
How to optimize your Instagram bio?
Do's and don'ts of your Instagram bio

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Kendra’s social media pages:

LinkedIn: https://www.linkedin.com/in/kendra-swalls-74b602104/

Website: https://girlmeansbusiness.com

Podcast: Girl Means Business

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

linkedin.com/in/katiebrinkley

https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Hosted on Acast. See acast.com/privacy for more information.

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Here's the latest in social media marketing trends for 2023! By staying on top of the latest marketing trends and technology, you can ensure that your content is reaching your audience in the most effective way. Keep grinding and stay ahead of the curve to stay competitive in the world of marketing.

In this Quick Cast episode, Katie Brinkley discusses:

User-generated authentic content will be the real deal.
Get in the game with short form video.
Augmented reality is the future of interactive marketing.
Outbound engagement is key.
Show up consistently not constantly.
AI tools are changing your business strategy

The latest in digital marketing, augmented reality, content creation, and more. Rocky Mountain Marketing Quick Cast will help you make the most of your content and keep up with the ever-changing marketing landscape. Tune in and start learning effective strategies to make sure your marketing efforts are successful!

Listen to the newest episode of Rocky Mountain Marketing with Katie Brinkley to learn more!

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Hosted on Acast. See acast.com/privacy for more information.

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“Great leaders create more leaders, not followers.” - Roy T. Bennet

In today's episode of Rocky Mountain Marketing, I am joined by Roger Smith, an American Author and former CEO of American Income Life Insurance, National Income Life Insurance, and Liberty National Life Insurance Companies. As an award-winning business owner, Roger shares his own story and proves that no matter how low you are in life you can always turn things around and become anything you set your mind to.

Being a living proof of how mentors and coaches can help you reach your goal, we talked about the following points:

How his “opposite philosophy” on having Plan Bs helped him overcome obstacles in life
The qualities of a good leader
Benefits of having a mentor
Art of doing sales in your business

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit Roger’s social media pages:

LinkedIn: https://www.linkedin.com/in/roger-smith-1509401a/

Other websites, books, and links that were mentioned:

Roger Smith’s book The Most Unlikely Hero

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

linkedin.com/in/katiebrinkley

https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Hosted on Acast. See acast.com/privacy for more information.

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Still not seeing the results that you want?

Listen into this week's Quickcast episode as Katie discusses some of the most tried and tested yet simple social media marketing strategies that you can implement in your business now. Nearly two decades of working in the social media realm, Katie has seen what really works and what doesn't.

In this episode, you'll learn about:

Understanding Your Target Audience
Choosing the Right Social Media Platforms
Creating Engaging Content

Social media is undeniably an important arm of every business, and there's no reason for you not to be in at least one.

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Hosted on Acast. See acast.com/privacy for more information.

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In today's episode of Rocky Mountain Marketing, I am joined by Ellie Shefi, a business consultant with over 30 years of experience helping business owners grow their businesses. She is the author of six books and has been featured in numerous media outlets for her expertise in digital marketing, entrepreneurship, and law. She teaches her clients how to add value and build relationships with their customers to create a loyal fan base. In times of uncertainty, she recommends diversifying your products and services to continue growing your business.

It was an amazing conversation as we discussed with Ellie the following points:

How to add value for clients and grow your business at the same time
How to delegate tasks and maximize your time
How to adapt and even grow your business during uncertain times

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit Ellie’s social media pages:

Website: https://www.ellieshefi.com/
Facebook: https://www.facebook.com/ellieshefi
Twitter: https://twitter.com/ellieshefi
Instagram: https://www.instagram.com/ellieshefi/
LinkedIn: https://www.linkedin.com/company/ellie-shefi/
Shop: https://shop.ellieshefi.com/
Connect with Ellie: https://www.ellieshefi.com/Connect
Blog: https://www.ellieshefi.com/blog
Podcast: https://www.ellieshefi.com/podcast

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

linkedin.com/in/katiebrinkley

https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Hosted on Acast. See acast.com/privacy for more information.

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Are you a small business owner, coach, consultant, or entrepreneur?

Have you ever struggled with creating content that resonates with your customers and clients?

If so, get ready as Katie Brinkley discovers Chat GPT, an AI tool that promises to revolutionize content creation, but comes with a perplexing set of legal and creative challenges.

Listen in as she share her insights on this groundbreaking AI tool that is revolutionizing content creation in 2023.

In this video, you will learn:

How will AI change the scope of digital marketing
What are the benefits and negatives of using Chat GPT to create content?
What legal concerns arise from using Chat GPT?

Transform your digital marketing with Chat GPT - the AI content game changer of 2023! Listen to the newest episode of Rocky Mountain Marketing with Katie Brinkley to learn more!

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Hosted on Acast. See acast.com/privacy for more information.

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We tee off today's episode with our guest, Joe Lynch. He is a co-founder of The Local Drive, an indoor social driving range here in downtown Denver. He's had close to two decades of experience in the hospitality industry before venturing over to his own business. Hear more for his insights and experience.

Joe and I had a wonderful conversation which includes:

What drove Joe to establishing his brick-and-mortar business in today's age of online entrepreneurship, and why Denver
The importance of building your network in establishing your business
The Role of Social Media Marketing in promoting brick and mortar businesses

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit Joe Lynch's pages:

www.thelocaldrivedenver.com

Facebook: https://www.facebook.com/thelocaldrivedenver

Youtube:https://www.youtube.com/channel/UCWyDJyNgIUU1vcYuuhk_sJw

Instagram: https://www.instagram.com/thelocaldrive/

Tiktok: https://www.tiktok.com/@thelocaldrive

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

linkedin.com/in/katiebrinkley

https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Hosted on Acast. See acast.com/privacy for more information.

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If you're like most small business owners, you're probably trying to do too many things at once when it comes to social media. But did you know that if you focus on just one platform, you'll have a better chance of success?

In this episode, Katie discussed:

Being 24/7 entrepreneur
Why is it important to focus on one social media platform in 2023.
Can you share one post across all platforms?

If you're ready to focus on one social media platform and see real results, this episode is for you.

Like the show?

Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Hosted on Acast. See acast.com/privacy for more information.

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In today's episode of Rocky Mountain Marketing, I am joined by Lucy Bedewi, the founder and CEO of My Write Hand Woman, a copywriting business she started when she was just 22 years old during the pandemic. A self-proclaimed "marketer first," Lucy uses her writing as a medium to help women grow their businesses.

It was an amazing conversation as we discussed with Lucy Bedewi the following points:

The importance of knowing your brand’s voice and story
How a well-written copy can engage with your audience
Showing authenticity and consistency through your copies

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit Lucy Bedewi’s social media pages:

Website: https://www.mywritehandwoman.com/

Instagram: https://www.instagram.com/mywritehandwoman/

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

linkedin.com/in/katiebrinkley

https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Hosted on Acast. See acast.com/privacy for more information.

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Did you get a notification about Instagram's streaming software?

In this episode, Katie discusses the newest update on Instagram and that's the coming of Instagram Live Producer. She said that last November 2022, Instagram started to roll out a notification to its users that they are finally releasing a streaming software. She has gone further into talking about:

Current challenges and limitations of Instagram when it comes to streaming
How is Instagram Live Producer different to the existing streaming platforms?
Impact of the new update to Instagram users especially those who use this platform for business.

Instagram is truly evolving. The question is are you ready to go and evolve with it.

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Hosted on Acast. See acast.com/privacy for more information.

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In this month’s Business Besties episode, Kendra Swalls and I discuss the importance of goal setting in the business world for 2023. We are going to share our experiences when we first started our businesses, and how to go about setting measurable goals. Dive head-first into 2023 with our insights on how to, not just grow your business, but create better habits and winning mindset.

As we exchange discussions, here’s what we talked about :

Establishing habit and strategy to carry out your goals
How to reverse engineer to find the shortcuts to success
Breaking down big goals into smaller, achievable micro-goals.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Business Besties Instagram

Visit Kendra’s social media pages:

LinkedIn: https://www.linkedin.com/in/kendra-swalls-74b602104/

Website: https://girlmeansbusiness.com

Podcast: Girl Means Business

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Hosted on Acast. See acast.com/privacy for more information.

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This episode of Rocky Mountain Marketing is about goal-setting. I learned about how to properly set goals that are realistic and achievable and why it's important to set intentions when it comes to social media. I also learned about the importance of taking a step back and assessing what works and what doesn't, and to not let numbers and expectations dictate goals. Finally, I was introduced to Social Profit Lab, a four-day event featuring 40 speakers who will provide advice on how to run a successful business, build an audience, create content, and generate leads.

In this episode, you will learn the following:

How to successfully set goals in business and why goal setting can be intimidating.
The importance of having a word of the year and how to use it to inform your actions.
How to show up on social media with intention and use it to build your business.

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

Website: https://www.nextstepsocialcommunications.com

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Hosted on Acast. See acast.com/privacy for more information.

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Do you find yourself overwhelmed by the amount of work you have to do and the pressure you're under to succeed? Are you stuck in a rut, not sure what to do or where to turn to get the help and guidance you need? Then this episode is for you! Samantha Pillay is joining Rocky Mountain Marketing today to talk about overcoming working mom guilt. She has become South Australia's first female urological surgeon and is an author of two books, The No Recipe Cookbook, and When I'm a Surgeon. She is also one of the four finalists nominated for South Australia Women of the Year and Australian of the Year.

It was a fantastic conversation with Samantha as we discussed the following points:

How Samantha Pillay put up a urology center
Overcoming working mom guilt by balancing career and family life
Strategies to get your kids involved in what you do in business
The importance of building self-belief and entrepreneurial skills in children

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Samantha Pillay’s:

Website: https://samanthapillay.com

LinkedIn: https://www.linkedin.com/in/samanthapillay/

Facebook: https://www.facebook.com/drsamanthapillay

Twitter: https://twitter.com/drsamantha_p

Instagram: https://www.instagram.com/drsamanthapillay/

Read her children’s picture books: The No Recipe Cookbook, When I'm a Surgeon, and When I’m An Astronaut

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

linkedin.com/in/katiebrinkley

https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Hosted on Acast. See acast.com/privacy for more information.

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In today's episode of Rocky Mountain Marketing, we are joined by Jessika Phillips, the founder of NOW Marketing Group, a Forbes-recognized agency partner that has been rated as one of the best places to work in 2022. Jessika is known as the queen of Relationship Marketing and has been helping business owners, consultants, and coaches with their digital marketing for nearly two decades.

Discover how to grow by repeat referral business in this amazing conversation where we talked about the following points:

What exactly is Relationship Marketing
The difference between a sales funnel and a flywheel approach to marketing
CARE approach and the importance of focusing on repeat and referral business
The power of relationship marketing to turn word of mouth into the world of mouth

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Jessika Phillips’ social media pages:

Website: https://jessikaphillips.com/

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

linkedin.com/in/katiebrinkley

https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Hosted on Acast. See acast.com/privacy for more information.

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In today's episode of Rocky Mountain Marketing, I am joined by an award-winning business expert, international bestselling author, and the host of the relaunch podcast and radio show. She wrote a book to help people understand the power of relaunching and the importance of small decisions that can make a big impact.

It was an amazing conversation as we discussed with Hilary the following points:

Hilary’s experience of growing up in Silicon Valley as a pioneer woman in tech
What a relaunch is, and how it can grow your business
HiIlary’s Three HQ Strategy in navigating transitions in life

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit Hilary DeCesare’s social media pages:

LinkedIn: https://www.linkedin.com/in/hilarydecesare/

Website: https://therelaunchco.com

Instagram: https://www.instagram.com/therelaunchco/?hl=en

Twitter: https://twitter.com/hilarydecesare

Other websites, books, and links that was mentioned:

RELAUNCH!: Spark Your Heart to Ignite Your Life

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

linkedin.com/in/katiebrinkley

https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Hosted on Acast. See acast.com/privacy for more information.

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In today's episode of Rocky Mountain Marketing, I talk about the common misconception that you need to be on every social media platform to be successful. People think that they need to be on every platform and posting three times a day to be successful, but you can be successful with a social media strategy that only takes up 1 hour a week. The key is to be strategic about which platforms you're on and how you're posting.

Here are the following points covered in this episode:

How to use social media to promote your business
Finding a social media strategy that works
Finding your target audience and knowing how to engage them

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Other websites, books, and links that was mentioned:

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

linkedin.com/in/katiebrinkley

https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Hosted on Acast. See acast.com/privacy for more information.

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In today's episode of Rocky Mountain Marketing, I am joined by JoAnne Pavin, a wellness consultant, speaker, entrepreneur, founder and the author of the Meal magazine. She is also a former Second City star and will be discussing the value of self-care for entrepreneurs.

It was an amazing conversation as we discussed with JoAnne Pavin the following points:

The importance of self-care for entrepreneurs, and how to prevent creative burnout
The 'quiet quitting' that is happening with employees across the country
The importance of having a positive mindset and surrounding yourself with positive people

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Visit JoAnne Pavin’s social media pages:

LinkedIn: https://www.linkedin.com/in/joannepavin

Instagram: https://www.instagram.com/joanne.pavin/?hl=en

Twitter: https://twitter.com/jopavin

Facebook: https://www.facebook.com/joanne.carver.528

Website: https://www.joannepavin.com/

Other websites, books, and links that was mentioned:

TheMeal: https://www.themeal.net/joanne-pavin.html
Deepwork by Kelly Newport : https://www.amazon.ca/Deep-Work-Focused-Success-Distracted/dp/1455586676
Optimized by Brian Johnson: https://www.heroic.us/optimize

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

linkedin.com/in/katiebrinkley

https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Hosted on Acast. See acast.com/privacy for more information.

Deep Work: Rules for Focused Success in a Distracted World

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In today's episode of Rocky Mountain Marketing, we are joined by Stephanie Gunther, a Colorado native and startup entrepreneur who brings her vast repertoire of expertise in branding and culture. She is the CEO of Wax Creek, a brand marketing agency that maximizes the competencies of their clients and enhances the brands’ client relationships.

Discover how to find your brand story and live it to attract your ideal customers in this amazing conversation where we talked about the following points:

The importance of having a brand story, and how it can help you connect with different customers and clients.
How to use brand archetypes to help you understand your brand, and how to make it stand out from the crowd.
The importance of understanding your audience, and how to make sure your brand is appealing to them.

Like the show? Keep Katie’s show running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Stephanie Gunther’s social media pages:

Website: https://waxcreek.com/

LinkedIn: https://www.linkedin.com/in/stephaniegunther/

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

linkedin.com/in/katiebrinkley

https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Hosted on Acast. See acast.com/privacy for more information.

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In this week's episode, we are joined byAnnette Richmond. She is a professional resume writer and LinkedIn educator who used to work for a magazine. She also started a career site for women. She has been a recruiter for a few years and she taught Communications at the College. On top of that, she likes to work directly with clients.

It was an amazing conversation with Annette as we covered the following points:

Having a personal brand vs growing your business brand
Navigate the world of entrepreneurship and digital marketing
What makes a successful personal brand?
Personal branding on LinkedIn - how does it work?
The power of videos

So if you want to learn more about personal branding, tune in to this week’s episode because Annette Richmond shared a lot of valuable insights you shouldn’t miss!

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Annette’s website: https://careerintelligenceresumewriting.com/

LinkedIn: https://www.linkedin.com/in/annetterichmond/

Tiktok: https://www.tiktok.com/@smartercareermoves

YouTube: https://www.youtube.com/channel/UCw7L2jtuuwEULjoYDNy4mDA

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

linkedin.com/in/katiebrinkley

Hosted on Acast. See acast.com/privacy for more information.

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In today's episode of Rocky Mountain Marketing, Katie Brinkley is joined by Jeff Sieh, an international speaker and visual marketing consultant, to discuss how to repurpose content across multiple platforms while building your community.

It was an amazing conversation as we discussed with Jeff the following points:

How Jeff Sieh went from working in web design to becoming an international speaker and digital marketing consultant
How Pinterest can be a great platform for men as well as women
How Descript can be used to repurpose content from live videos and podcasts into blog posts, social media posts, and even edited audio and video clips

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Jeff Sieh’s social media pages:

LinkedIn: https://www.linkedin.com/in/jeffsieh

Instagram: https://www.instagram.com/jeffsieh/?hl=en

Twitter: https://twitter.com/jeffsieh

Pinterest: https://www.pinterest.com/jeffsieh/

Facebook: https://www.facebook.com/TheRealJeffSieh/

Website: https://jeffsieh.com/

Podcast: https://podcasts.apple.com/ng/podcast/social-media-news-live/id1549411455

Learn more about Katie and Next Step Social Communications:

https://www.clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

https://www.linkedin.com/in/katiebrinkley

Watch on YouTube

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In today's episode of the Business Besties podcast, Kendra and I answered the most common question people ask - What should I talk about today?. We go deep on the top 5 places we get our content inspiration from. As digital creators, our content helps us attract our ideal clients therefore running out of ideas can be a nightmare. It is also so easy to get overwhelmed with the metrics but every small business owner should know that it should always be quality over quantity.

Definitely a conversation you shouldn’t miss as we discussed the following points:

Create content consistently to get better
Ways how to ask your audience what they want
Facebook groups as a gold mine of content inspiration
How to maximize Instagram Explorer feed and trends for content generation
The benefits of using the right hashtags for your content
Best online databases to check in what other people are talking about
My bonus tip for content generation

You’re in for a treat! Make sure to listen from beginning to end of this episode of the Business Besties.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

https://katiebrinkley.com/

Business Besties Instagram

Visit Kendra’s social media pages:

LinkedIn: https://www.linkedin.com/in/kendra-swalls-74b602104/

Website: https://girlmeansbusiness.com

Podcast: Girl Means Business

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

linkedin.com/in/katiebrinkley

https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Hosted on Acast. See acast.com/privacy for more information.

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In this week’s episode, we have Liz Kelly of Goody PR. The agency partners with clients to magnify brands, experts and causes through Marketing, PR, Social Media Marketing Campaigns through the power of YouTube videos. She’s also the author of 8-Second PR and on top of that, she teaches digital marketing at UCLA.

It was an amazing conversation with Liz H. Kelly as we discussed the following points:

Important reminder: Youtube is a search engine
Keywords are the magic sauce
3 tips on YouTube keyword marketing
Include keywords on your file names!
Funny = money
Apply the Miniskirt Rule to videos

So if you’re a brand who wants to hack your way to success on YouTube, tune in to this week’s episode because Liz H. Kelly shared a lot of valuable insights you shouldn’t miss!

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Connect with Liz H. Kelly:

LinkedIn: https://www.linkedin.com/in/lizheuisler/

Twitter: https://twitter.com/lizhkelly

Instagram: https://www.instagram.com/lizhkelly/?hl=en

YouTube: https://www.youtube.com/c/GoodyPR/featured

Website: https://goodypr.com/

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

linkedin.com/in/katiebrinkley

https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Hosted on Acast. See acast.com/privacy for more information.

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In this week's episode, book author and former senior pastor, David Crocker, joins us to discuss how having a serving mindset as an entrepreneur can help you grow your business. He talks about the value of acting with humility and authenticity while interacting with others as a way to grow your business. He also discusses how to establish limits between having a "giving mindset" and saying no.

In this episode, David also shares how he went from serving as a senior pastor to quitting the ministry and starting a nonprofit organization to inspire people to help others.

In this conversation with David, we discussed the following topics:

How to have a serving mindset
Becoming an authentic entrepreneur
The value of serving others
Keys to having that serving mindset
The line between a ‘giving mindset’ and personal time

So if you want to unleash your inner serving mindset, tune in to this week’s episode because David Crocker shared a lot of insightful information you shouldn’t miss!

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit David’s website: https://www.operationinasmuch.org/

LinkedIn: https://www.linkedin.com/in/mrdavidcrocker/

Facebook Page: https://www.facebook.com/OperationInasmuch/

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

linkedin.com/in/katiebrinkley

https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Hosted on Acast. See acast.com/privacy for more information.

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In this episode of Rocky Mountain Marketing, Katie is joined by Margot Zaher. She holds a Master's in psychology and is a certified life coach, Enneagram coach, and hypnotherapist. She is also a life empowerment and relationship coach that specializes in helping women break free of unhealthy patterns and helps them by shifting their fear into confidence. So if you're feeling stuck and frustrated because you're not seeing the results you want in your business, then this episode is for you!

It was a fantastic conversation with Margot as we discussed the following points:

All about Enneagrams — its origins, and all of the nine types
Understanding each Enneagram’s subconscious motivations and self-sabotaging behaviors
How knowing your Enneagram type can be beneficial to your relationships: with yourself, your family, and in your business

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Margot’s:

Website - margotzaher.com

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

linkedin.com/in/katiebrinkley

https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Hosted on Acast. See acast.com/privacy for more information.

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In this week’s episode, the business bestie, Kendra Swells, joins Katie as they discuss how to grow your social media presence. She discusses the downside of comparing and focusing on follower counts. They also share their tips on using highlight reels and building a community with your followers.

In this conversation with Kendra, we discussed the following topics:

Impressions, Anxiety, and Follower counts on Instagram
Building communities with your followers
Utilizing highlight reels for audience engagements
Not all advice is good advice
How to maximize your social media platform

Want to grow your Social media presence? tune in to this week’s episode, because Kendra Swells shared a lot of tips and tricks you shouldn’t miss!

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Kendra’s Socials to know more:

LinkedIn: https://www.linkedin.com/in/kendramacmackin/

Instagram Page: https://www.instagram.com/kendralwalls/

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

linkedin.com/in/katiebrinkley

https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Hosted on Acast. See acast.com/privacy for more information.

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In this week's episode, the founder of a podcasting agency and podcaster himself, Mark Savant, joins us to share his journey in building his network through podcasting. He also pointed out some tips that could help those who want to start and establish their career in the podcast industry.

In this episode, Mark shares how he discovered many business opportunities, and build relationships not only with his target audience but also with other business owners whom he collaborated with. Podcasting helped hime switch careers from being an employee to being an entrepreneur and full-time podcaster.

In this conversation, we discussed the following topics:

How to turn a podcast into an income machine
The power of voice in podcasting
Tips for launching a successful podcast
Strategies that will help grow your network in podcasting
Podcasting as today's modern radio

So if you are an aspiring podcaster, tune in to this week’s episode because Mark Savant shared a lot of insightful information that you shouldn't miss!

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Mark Savant's website: https://marksavantmedia.com/

LinkedIn: https://www.linkedin.com/in/mark-savant-ba777145/

Instagram: https://www.instagram.com/marksavantmedia/?hl=en

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

linkedin.com/in/katiebrinkley

https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Hosted on Acast. See acast.com/privacy for more information.

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In this conversation, we discussed the following topics:

How to turn a podcast into an income machine
The power of voice in podcasting
Tips for launching a successful podcast
Strategies that will help grow your network in podcasting
Podcasting as today's modern radio

So if you are an aspiring podcaster, tune in to this week’s episode because Mark Savant shared a lot of insightful information that you shouldn't miss!

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Mark Savant's website: https://marksavantmedia.com/

LinkedIn: https://www.linkedin.com/in/mark-savant-ba777145/

Instagram: https://www.instagram.com/marksavantmedia/?hl=en

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

linkedin.com/in/katiebrinkley

https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Hosted on Acast. See acast.com/privacy for more information.

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In this week's episode, we are joined byTonia Martinez. She is the founder of Career Transformations, a recruiting firm and outplacement provider that partners with organizations to hire the best possible talent. In this episode, we talked about the power of delegating tasks through great potential candidates that will help us save about 80% of our time.

It was an amazing conversation with Tonia as we covered the following points:

Starting a business right before the pandemic struck
The key to writing brief and concise job descriptions
Why HR Departments are important
How should companies take care of their employees?
Reach out to Tonia

So if you’re an entrepreneur who wants to learn more about delegation and how to find the right people and make them stay for your business, tune in to this week’s episode because Tonia Martinez shared a lot of valuable insights you shouldn’t miss!

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Tonia’s website: https://careertransformationsdenver.com/

Email: info@careertransformationsdenver.com

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

linkedin.com/in/katiebrinkley

Hosted on Acast. See acast.com/privacy for more information.

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It was an amazing conversation with Tonia as we covered the following points:

Starting a business right before the pandemic struck
The key to writing brief and concise job descriptions
Why HR Departments are important
How should companies take care of their employees?
Reach out to Tonia

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Tonia’s website: https://careertransformationsdenver.com/

Email: info@careertransformationsdenver.com

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

linkedin.com/in/katiebrinkley

Hosted on Acast. See acast.com/privacy for more information.

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In this week’s episode, we are joined by Rich Brooks, the founder, and president of Flyte New Media, a digital agency in Portland, Maine. He has been in business for nearly 25 years. He's a nationally recognized speaker on entrepreneurship, digital marketing, and social media. Like Katie, he also hosts a podcast himself called The Agents of Change and has a conference with the same name.

It was a fantastic conversation with Rich as we discussed the following points:

A brand’s online presence, then vs now
The Remarkability Formula: attracting the right clientele
Rich’s Four Lenses - Find, Focus, Forge, and Frame

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Rich Brook’s:

LinkedIn - https://www.linkedin.com/in/therichbrooks/

Podcast - Agents of Change Podcast (theagentsofchange.com)

Website - Digital Marketing + Web Design in Portland, Maine | flyte new media (takeflyte.com)

Read his book - The Lead Machine: A Small Business Guide to Digital Marketing

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

linkedin.com/in/katiebrinkley

https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Hosted on Acast. See acast.com/privacy for more information.

The Lead Machine: The Small Business Guide to Digital Marketing: Everything Entrepreneurs Need to Know About SEO, Social Media, Email Marketing, and Generating Leads Online

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It was a fantastic conversation with Rich as we discussed the following points:

A brand’s online presence, then vs now
The Remarkability Formula: attracting the right clientele
Rich’s Four Lenses - Find, Focus, Forge, and Frame

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Rich Brook’s:

LinkedIn - https://www.linkedin.com/in/therichbrooks/

Podcast - Agents of Change Podcast (theagentsofchange.com)

Website - Digital Marketing + Web Design in Portland, Maine | flyte new media (takeflyte.com)

Read his book - The Lead Machine: A Small Business Guide to Digital Marketing

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

linkedin.com/in/katiebrinkley

https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Hosted on Acast. See acast.com/privacy for more information.

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In this week's episode, we welcome our newest podcast feature where we invite my business bestie, Kendra Swells, into the podcast once a month.

As you all know, Kendra is our mompreneur and a strong advocate of helping women transition from survival to success mode. In this episode, she shares how batching your social media content helps alleviate pressure for social media managers who feel like they have to hop on every single trend on the web.

It was an amazing conversation with Kendra as we covered the following points:

Pillars for a successful batching system
Developing problem-solving skills through analytics
“Look at your past posts”
The importance of social listening
Using line breaks on captions

So if you want to learn more about social media batching, tune in to this week’s episode because Kendra Swalls shared a lot of valuable insights you shouldn’t miss!

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Kendra's website: https://girlmeansbusiness.com/

Instagram: https://www.instagram.com/girlmeansbusiness/

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

linkedin.com/in/katiebrinkley

Hosted on Acast. See acast.com/privacy for more information.

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In this week's episode, we welcome our newest podcast feature where we invite my business bestie, Kendra Swells, into the podcast once a month.

It was an amazing conversation with Kendra as we covered the following points:

Pillars for a successful batching system
Developing problem-solving skills through analytics
“Look at your past posts”
The importance of social listening
Using line breaks on captions

So if you want to learn more about social media batching, tune in to this week’s episode because Kendra Swalls shared a lot of valuable insights you shouldn’t miss!

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Kendra's website: https://girlmeansbusiness.com/

Instagram: https://www.instagram.com/girlmeansbusiness/

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

linkedin.com/in/katiebrinkley

Hosted on Acast. See acast.com/privacy for more information.

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In this week’s episode, Michelle Tennant Nicholson. Being an award-winning writer with 32 years of experience with public relations, she talks about how Twitter has become the new spot for Public Relations and how businesses should invest in a PR team. She is an award winning writer and storyteller to the media. In over 30 years in the field, she has seen PR transition from typewriters to Twitter.

It was an amazing conversation with Michelle Tennant Nicholson as we discussed the following points:

32 years of experience in PR
The facts about broadcast faxing and traditional PR
Theater, typewriters and transitions
Humanizing PR efforts
“What’s in it for my audience?”
Reach out to Michelle

So if you’re an entrepreneur who wants to learn more about personal branding for your business, tune in to this week’s episode because Michelle Tannant shared a lot of valuable insights you shouldn’t miss!

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Michelle’s website: https://wasabipublicity.com/contact-us/

LinkedIn: https://www.linkedin.com/in/michelletennant/

https://wasabipublicity.com/Choosing-Publicity/

https://bit.ly/PRActionGuide

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

linkedin.com/in/katiebrinkley

https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

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In this week's episode, we are joined byKabrina Budwell. She is the business innovation and communication strategist and the founder of Kabrina Budwell Consulting, which is a consulting firm that focuses on helping people in the service-based industry, create, capture, and enhance their brand through marketing, social media messaging, frameworks, and corporate training.

It was an amazing conversation with Kabrina as we covered the following points:

Disney, dreams, and a daughter
Pivot from being an employee to an entrepreneur
Creating content and connections from a personal brand standpoint
Emphasis on the “social” in social media marketing
Taking the first step to entrepreneurship
Video ads work best
Reach out to Kabrina

So if you’re an entrepreneur who wants to learn more about personal branding for your business, tune in to this week’s episode because Kabrina Budwell shared a lot of valuable insights you shouldn’t miss!

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Karbina’s website: https://kabrinabudwell.com/

LinkedIn:https://www.linkedin.com/in/kabrina-budwell/

Facebook: https://www.facebook.com/Kabrina-Budwell-Consulting-109174291643702

Instagram: https://www.instagram.com/emailmarketingguru/

YouTube: https://www.youtube.com/channel/UCMwTfelDNam7hrC9JOn3lEw

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

linkedin.com/in/katiebrinkley

Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

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In this week's episode, we hear from Diana Howles, an award-winning speaker, author, and international virtual trainer with 25 years of experience in the industry. She has trained about 100 and 500 companies and facilitated virtual programs in more than a dozen countries.

She is currently the CEO of Howles Associates and her book, “Next Level Virtual Training: Advance Your Facilitation”, was just released back in May of 2022 over on Amazon.

It was an amazing conversation with Diana Howles as we discussed the following points:

Diana’s background
Zoom call tips for introverts
Video literacy
BLEACH - Background, Lighting, Expressions, Angle, Clothing, Headroom

So if you’re looking to appear better when you attend business meetings and present yourself better when pitching an idea, Diana’s tips and tricks for this episode are perfect for you!

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Diana’s website: https://howlesassociates.com/

LinkedIn: https://www.linkedin.com/in/dianahowles/

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

linkedin.com/in/katiebrinkley

https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

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In this week's episode, we hear from our resident guest Kendra Swalls from Girls Means Business. Kendra is still our mompreneur and a strong advocate of helping women transition from survival to success mode.

In this episode, she’ll talk about how to up your social media game in the summertime. Is summer really a downtime for marketers or is it still an opportunity to create content for your audience? Also, she shares her thoughts on the photo vs video debate while sharing some of the best practices you must know once you ride into the reel craze.

As usual, it was an amazing conversation with Kendra as we discussed the following points:

Spending summers as social media managers
Photos vs videos for social media engagement
“We build our own algorithm”
Trending vs original audio
The power of social media scheduling

So if you’re searching for answers on how to up your social media skills, summer or not, Kendra’s tips and tricks are perfect for you!

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Kendra's website: https://girlmeansbusiness.com/

Instagram: https://www.instagram.com/girlmeansbusiness/

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

linkedin.com/in/katiebrinkley

See acast.com/privacy for privacy and opt-out information.

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In this week's episode, we are joined by Judi Fox. She is listed as a Top 10 LinkedIn coach for 2021 in the Yahoo! Finance. She is featured in Inked Magazine, CEO magazine, VidSummit, Social Media Marketing World, where I just recently saw her and Top 100 podcasts. She has over 18 years of experience in business development and sales and she's developed the LinkedIn Business Accelerator method.

It was an amazing conversation as we covered the following points:

Losing her first job and joining LinkedIn for the first time
Her favorite LinkedIn feature - Newsletters
LinkedIn’s new feature in 2022 called Creator Mode
Best features of Creator Mode
Setting up LinkedIn for sales opportunities
“LinkedIn people are going there to have conversations.”

So if you’re an entrepreneur who wants organic reach and engagements, tune in to this week’s episode and learn everything you need to know about connecting with your market (by creating real conversations) through LinkedIn.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Judi’s website: https://www.judifox.com/

LinkedIn: https://www.linkedin.com/in/judiwfox/

Facebook: https://www.facebook.com/judiwfox

Twitter: https://twitter.com/Judi_Fox

Instagram: https://www.instagram.com/judifoxrocks/

YouTube: https://www.youtube.com/JudiFox

Pinterest: https://www.pinterest.ph/judiwfox/

Tiktok: https://www.tiktok.com/@judifoxrocks

Learn more about Katie and Next Step Social Communications:

Clubhouse: clubhouse.com/@katiebrinkley

https://www.nextstepsocialcommunications.com

linkedin.com/in/katiebrinkley

See acast.com/privacy for privacy and opt-out information.

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It's so fun when we have our guests back on Rocky Mountain Marketing.

In this week's episode, we are joined by Francie Hinrichsen whom we also spoke with in episode 46 about all things analytics, data, and marketing. She's been doing a lot of amazing things recently including writing her own book entitled Dream, Build, Grow. It aims to help female entrepreneurs learn step-by-step on how to grow their businesses.

This episode is a wealth of knowledge for all entrepreneurs at any stage, as we deep dive on:

How do you help business owners know what to do next? Just take one step forward. Regardless. Build a strong foundation in the beginning.
Getting a conversation with other entrepreneurs. Find a business mentor.
Runs and Repeat. Give yourself time to work on your learning curve.
Giving it the time and the space to grow something beautiful.
Building a genuine relationship can happen online.
Committing to a long-term vision. I embrace transformation in mind, body, and spirit.
Approaching entrepreneurship with flexibility.
Being able to lean into a community and learn from others. Community over competition.
Ask the question - What Can I Do For You?

If you're one of those struggling in their entrepreneurial journey, this might just be a sign that you got this! Make sure to tune in and enjoy this amazing conversation!

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Francie's website: https://foundingfemalesco.com/
LinkedIn:https://www.linkedin.com/in/franciemuellerhinrichsen/
Facebook: https://www.facebook.com/groups/startyourbusinessin2021
Instagram: https://www.instagram.com/foundingfemalesco/

Learn more about Katie and Next Step Social Communications:
Clubhouse: clubhouse.com/@katiebrinkley
https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley
https://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw

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While we're so busy perfecting our digital presence, our guest this week reminds us of another branch of marketing which is text messaging. Text messaging is here and continues to conquer the globe as the cheapest and most effective way of communicating with one another.

As a world-known marketing consultant, Paul Ruppert, shared with us his insights on how text messaging plays a vital role in engaging with and nurturing customer experience. He worked with big companies such as Facebook, Mastercard, Western Union, and many other global companies in different industries.

In this episode, we discussed:

History of text messaging
Text messaging as the cheapest and effective way of sending messages around the globe.
Text message VS WeChat, WhatsApp, Viber, etc.
SMS as universally available and enabled form of messaging.
Mobile telephony and its impact on a country's GDP.
Application Program Interface
Combine different message platforms for your marketing
Text messaging is very effective in engaging with customers.

If you're thinking of ways to level up your marketing, check out this week's episode and learn more about how you can utilize text message marketing for your business.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Paul's website: https://www.linkedin.com/in/paulruppertintl/

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In this week's episode, we are joined by Andrea Vahl. She is a social media consultant and speaker, and the co-author of Facebook Marketing All-in-One For Dummies. Her newest book is Facebook Ads Made Simple.

As a social media consultant, speaker, author, and standup comedian, Andrea Vahl has mastered the art of strategizing Facebook and Google Ads. She uses a trial-and-error approach in every ad and makes sure that she’s nimble in learning the new features and techniques she can utilize for better ROI.

It was an insightful conversation where we dived deep into how we can further maximize the use of Facebook Ads:

How Andrea started off her career as a Facebook Ads expert.
Maximizing the Facebook Ads Manager
Best performing type of Ads
Tracking and measuring Ads through Facebook Pixel
iOS updates and Facebook’s rebound off of it

With so many businesses transitioning online, starting off with Facebook is surely something that you might want to consider, so be sure to check out this week’s episode!

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Andrea's website: https://www.andreavahl.com/
Facebook: https://www.facebook.com/AndreaVahlinc/
LinkedIn: https://www.linkedin.com/in/andreavahl/
Instagram: https://www.instagram.com/andreavahl/

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As we record this episode in PODFEST Expo, it's so humbling to look back and appreciate how far we've come. Kendra and I started out as online connections on Clubhouse and Instagram. We never even thought we'll be doing this podcast together! And that's how amazing podcasting is. It brings people together. It builds a strong community.

In this episode, we discussed the different things you need to know as a new podcaster:
1. It is not that hard to get started. You can start with a mic and your air pods.
2. There are free tools online that you can use.
3. Get atleast 3 episodes ready to go.
4. Don't try to make it perfect. Overpolished may sound less authentic.
5. What can you talk about? You can repurpose your website, vlogs, social media content, and many others for your podcast.
6. You need to be consistent with your podcast. It doesn't matter if you do it weekly, bimonthly, or monthly, as long as you'll be consistent.
7. Just get started. Know what you are capable of doing consistently.
8. Know your audience. Do a test.
9. If you don't experience the cringe-worthy stuff then you will not be able to get past the "early stages" of podcasting.

Podcasting is an amazing opportunity for you to grow yourself, your community, and your business. So if you've been wanting to start your podcast, listen to this month's episode of Business Bestie's and learn everything you need to kick-off your podcasting journey.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Kendra's website: https://girlmeansbusiness.com/
Instagram: https://www.instagram.com/girlmeansbusiness/

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In this week's episode, we have Judy Hoberman. Judy is an executive coach, speaker, consultant, trainer, and best-selling author of Selling In A Skirt and Walking on the Glass Floor. She focuses on helping women find the right tools that they need to be successful.

This conversation covered the following:

Her mission to help one woman a day.
Why delegation is important?
Saying NO to clients who do not necessarily align with me.
Bringing a team as you grow your business.
How do you know if you are a great listener?
What is Active Listening? - I take notes "in their words."
Leaders are generous with their time.
Women need to voice out.
Be open to opportunities that are in front of you.

So if you're a woman entrepreneur (or a man who wants to elevate women), tune in to this week's episode and learn all about women in leadership and their road to success.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Judy's website: https://www.sellinginaskirt.com/
Facebook: https://www.facebook.com/sellinginaskirt
LinkedIn: https://www.linkedin.com/in/judyhoberman/

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In this week's episode, we were joined by Valerie Recore of Stride Productivity. She is a Productivity Specialist, entrepreneur and a mom. She will teach us about how to be productive without sacrificing our mental state and time with family.

It was an amazing conversation where we talked about all the things that’s about productivity:
1. How Valerie got into the world of productivity.
2. Giving yourself a break, is being productive
3. Are you really being the most productive at work?
4. How do you choose the different skills that are best for you to be spending your time on?
5. The mental space of being able to shut down.
6. What was one of the reasons Valerie decided to start her own business here in Denver?
7. How can people learn more about working with Valerie?

Productivity is one of the most challenging parts of being an entrepreneur so don't miss this chance and learn everything you need to know in this week's episode.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Valerie's website: https://strideproductivity.com/
LinkedIn: https://www.linkedin.com/in/valerie-recore-02a1759/

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In this week's episode, we were joined by Joyce Feustel of Boomer's Social Media Tutors. She is a LinkedIn trainer and consultant for baby boomers who want to champion their LinkedIn and Facebook presence. Age should not prevent anyone to conquer the digital world.

It was an amazing conversation where we talked about all things LinkedIn including the following:
1. How she turned out to be into social media marketing and found her niche in helping business owners over 50 win their digital presence
2. Importance of engagement - comments
3. Who should activate Creative Mode in LinkedIn?
4. Growing your followers on LinkedIn - Mention other people when you post
5. How LinkedIn algorithm works
6. How to optimize your LinkedIn
7. Google indexes most social media sites
8. Videos in your social media strategy
9. Optimize LinkedIn creator mode when you are ready.

LinkedIn is one of the best places to build your online presence so don't miss this chance and learn everything you need to know in this week's episode.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Joyce's website: https://boomerssocialmediatutor.com/
Facebook: https://www.facebook.com/joyce.feustel
LinkedIn: https://www.linkedin.com/in/joycefeustelsocialmediatrainer/

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It is a very special Business Bestie's episode that we have this week as Kendra and I had the opportunity to go live on this amazing conference, Podfest Expo!

In-person events feel refreshing. It's like the fruition of the past two years' online networking and engaging with people around the world. This year's Podfest conference exhibits the power of community, more than ever.

We're so lucky to be able to see in the flesh so many amazing people Kendra and I spoke on podcast guesting, Fireside chats, and even Clubhouse!

Here are the beautiful people we finally met after years of being on Zoom.

Valerie Morris of Marketing Wins
Cindy Ferguson, Empowerment Coach
Mike Ham, Greetings From The Garden State
Larry Roberts, Podcast Producer
Juliet Hahn, Content & Course Creator Storyteller

Don't miss this chance to "meet" some of the most sought-after digital creators and entrepreneurs of our times. You're sure to pick up golden crumbs of lessons from these amazing people that you can apply on your own entrepreneurship journey, or in life in general!

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Valerie Morris
Marketing Wins https://www.audible.com/pd/Marketing-Wins-Podcast/B08K56ZWDL?action_code=ASSGB149080119000H&share_location=pdp&shareTest=TestShare

Cindy Ferguson
https://www.instagram.com/cindymarie.co/

Mike Ham
https://www.linkedin.com/in/michael-ham-ctt/
https://www.greetingsfromthegardenstate.com/

Larry Roberts
https://www.instagram.com/thelarryroberts/

Juliet Hahn
https://www.instagram.com/iamjuliethahn/
https://www.iamjuliethahn.com/blog

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Entrepreneurship is definitely not a walk in the park but there are ways to make things less challenging.

In this week's episode, we get to talk with Jessi Burg, the founder of Outgrow Your Business. Jessi has a passion to turn chaotic situations into systematic processes. She loves details and believes that these small pieces matter so much about how businesses operate well.

We discussed the following:
1. How does she get to see how a business work at a very young age
2. What does Outgrow Your Garage do?
3. Why do you need to know and understand your demographics?
4. How do they create systems and processes for their clients?
5. Her best advice to new entrepreneurs

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Jessi's website: https://outgrowyourgarage.com/
Facebook: https://www.facebook.com/outgrowyourgarage/
LinkedIn: https://www.linkedin.com/in/jessi-burg-8b252335/

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Have you been eyeing TikTok for a while now but are scared to jump into the unknown?

Don't fret! The long wait is over.

This week's episode is with Wave Wyld of Wave Wyld Media. She is a TikTok expert and course creator. Her passion is to help businesses manage the overwhelm and use TikTok the best way for their business.

In this conversation, we've talked about the following:
1. Instagram algorithm VS TikTok algorithm
2. Two main uses of hashtag
3. How many hashtags do you need?
4. Trends for Businesses
5. Best Content for TikTok
6. TikTok features that you need to use.

Tune in to this week's episode and understand how to go with the trend in TikTok.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Wave's website: https://www.wavewyld.com/
Instagram: https://www.instagram.com/wavewyld/
LinkedIn: https://www.linkedin.com/in/wavewyld/
Youtube: https://www.facebook.com/wave.wyld

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In this week's episode, we talked with Jenn Herman of Jenn's Trends. She is an Instagram Expert, Consultant, Author, and Trainer. She started her blog, Jenn's Trends, last 2013. She publishes one blog, more of a case study, about the latest social media trends.

We've covered the following in this episode,
1. Different businesses need different Instagram Strategy
2. B2B VS B2C VS Influencer. What works for one may not work for the other.
3. Defined and explained the importance of each channel to your business - Instagram Feed, Instagram Stories, TikTok, Instagram Reels
4. Best Instagram Strategy for Reels
5. Instagram New Update - 3 Separate Feeds
6. How Instagram Algorithm Works
7. Content SEO
8. Hashtag Headache

Join us in this week's episode and understand the Instagram Algorithm for Business.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Jenn's website: https://www.jennstrends.com/
Instagram: https://www.instagram.com/jenns_trends/
LinkedIn: https://www.linkedin.com/in/jennherman/
Youtube: https://www.youtube.com/jenns_trends

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"Everyone is competing to get your attention but no one's competing to give them attention."

In this week's episode, we have Casey Cheshire. Casey is the Founder, CEO & Podcast Architect of Ringmaster Conversational Marketing. They empower business owners to explore the world of podcasting and how it can greatly benefit their business.

We've covered several topics in this episode such as:
1. What is the best contributor to his success?
2. How Ringmaster Conversational Marketing helps B2B start podcasts and drive growth and revenue
3. How can you tell the best podcast topic for you?
4. How does podcasting make you stand out?
5. Best advice to anyone who wants to start podcasting
6. What can you do today to make this happen?

Tune in to this week's episode and discover the power of podcasting.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Casey's website: https://caseycheshire.com/
LinkedIn: https://www.linkedin.com/in/caseycheshire/

Podfest Expo 2022
by Cutting Edge Events
Enjoy 20% discount by using this code: RMM
Book your tickets here. www.eventbrite.com/e/200937217627/?discount=RMM

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In celebration of Mother's Day, the Business Besties are dedicating their fifth episode to all working moms around the globe. We honor both the struggles and wins of every mompreneur, including us, in growing their businesses while managing their homes.

In this episode, we covered:
1. What is a mompreneur?
2. Gender stereotypes
3. How mothers manage everything at the same time
4. Mompreneurs most common challenges while growing their business.
5. Importance of knowing how long one task takes you
6. Time blocking
7. Separation of work and home
8. Setting boundaries between your personal life and business
9. Tools that they use to help manage their time

If you're a mom and you want to start a business, make sure to listen to this week's episode as the Business Besties share their ups and downs in their entrepreneurial journey.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Kendra's website: https://girlmeansbusiness.com/
Instagram: https://www.instagram.com/girlmeansbusiness/

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"Sales is intimidating. No one wants to do sales."

In this week's episode, Aleasha Bahr who is a Custom Sales Strategist defies the traditional sales training for entrepreneurs or small business owners. She strongly believes that sales is just like any other normal conversation. It doesn't have to be complicated.

According to her, listening is a vital part of closing a sale. Most of the time, people just want to be heard. They do not need to know every little detail. Aleasha suggests a framework that will serve as your guide as you weave your pitches through the conversation. You don't have to have a script to follow word for word because there aren't any similar conversations. You have to make sure that you choose the right words that best suit you and the person you are talking to.

She first established a marketing agency but later on realized that there was a need to focus more on the sales training process. Aleasha noticed that entrepreneurs are good at sales it's just that they don't realize it. As a sales strategist, she provides her clients with the words that they are most comfortable with. There are so many ways to say one thing. You can always find a way to better say it.

Listen to this week's episode and learn the secret art of subtle selling.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Aleasha's website: https://aleashabahr.com/
LinkedIn: https://www.linkedin.com/in/aleashabahr/
Facebook Group: https://www.facebook.com/groups/salesisnotadirtyword

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In this week's episode, our guest, Kami, shared her thoughts about how important self-care (or however you would want to call it) in our lives is. The goal is to find a job that you love and avoid the feeling of getting burned out. Each of us has different kind of self-care. Some find gym sessions fulfilling, others would prefer meditation. What works for one person, might not work for the other. Kami believes that there are many forms of self-care and that

As an educator for 30 years, Kami Guarino found her passion in helping people shift their focus to resiliency, self-care and sustainability. She noticed that many educators, healthcare professionals, and even business owners roll their eyes when they hear the word self-care. It triggers them. It's something that they want but can't give a portion of their time off.

While businesses are slowly going back to normal, Kami suggested to take baby steps as you adjust to connecting to other people face-to-face. It's a huge adjustment from working-from-home but there's certainly a way to bring back connecting in person. She even suggested that starting and ending your day with intention and reflection can make a huge difference in your life.

When asked about what she thinks business owners usually get wrong, she said that it's listing a lot of To-dos without including time for self-care. Her three guiding words are listen, relate and celebrate.

Learn more about the many ways you can do self-care with Kami Guarino.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Kami's website: https://www.theexcellenceteam.net/
LinkedIn: https://www.linkedin.com/in/kamiguarino/#experience
Facebook: https://www.facebook.com/igniteashift/

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All the fuss about hashtags are now coming to an end!

In this week's episode, Matthew Pierce of Hashtagslayer.com joined us and debunked the biggest misconception about hashtags. From just a spreadsheet of hashtag data from her wife, he was able to create Hashtagslayer.com and build it as a tool for businesses to optimize their hashtag strategy on Instagram.

At the onset, Matthew clarified what hashtag really means so that we can all have a correct understanding of its use and relevance. He defines hashtag as a tool to create a system of organization within Instagram. The more relevant your hashtag is, the better it will be categorized by the algorithm.

When asked about his say on the issue of only using 3 hashtags for best results, he started by saying where the update came from. First, he said that the update was from a creator's account. Second, this strategy is only applicable to accounts with very large following (100K to 500K) therefore not applicable to many users. For small businesses, 3 hashtags will barely help with its growth and reach.

Relevance is huge whe using hashtags. The more long-tailed your hashtag is, the higher chances of it being relevant. Matthew shared his 3 pillars of hashtag strategy:
1. hashtags that describe your business/industry
2. hashtags that is specific to your content or traffic
3. hashtags that describe your audience/location

Following these 3 tips and making sure that your content speaks directly to your audience are excellent steps in winning your hashtag strategy.

Give yourself a thousand dollars worth of hashtag knowledge when you listen to this week's episode.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Matthew's website: https://www.hashtagslayerapp.com/
LinkedIn: https://www.linkedin.com/in/matthew-pierce-1504293a/?originalSubdomain=ca
Instagram: https://www.instagram.com/hashtagslayerapp/

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One of the biggest questions small business owners face is what should they have first - a website or a social media account?

Katie said she started with a website but later on found her social media accounts can also serve as her mini websites. According to her, Facebook is one of the most indexed sites by Google. This means that if you have optimized your profile to include the best keywords to describe you, then you will still show up on Google. However, Kendra said she believes otherwise. She started with her website and gained clients from there. Her photography business grew as her website ranks on Google.

Although Katie and Kendra found success in different platforms at the beginning, they certainly agree that websites and social media accounts are both important for businesses. Depending on the industry, one may be more effective than the other but as business owners, it is best to have more than one platform so you can reach more people. It is essential that one understands that YOU, the business owner, is the brand. People want to see the face behind the logo or business name.

Both the website and your social media accounts have their pros and cons. Websites can be intimidating and pricey but it's something you can call your own. While social media accounts are free and easy to use, the connections you gain here are not really yours. When these social media platforms decide to shut down, everything you've invested there goes away.

Learn more about this and get the strategy that might also work for you by tuning in to this week's episode of the Business Besties.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Kendra's website: https://girlmeansbusiness.com/
Instagram: https://www.instagram.com/girlmeansbusiness/

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The battle of who's going to be on the first page continues for all business owners. Just imagine how much reach and possible sales you'll get when your website shows up on the first page of a Google result. This is is absolutely possible but requires time and a lot of steps to achieve.

In this week's episode, we are joined by Lois Wyant. Lois owns JFT Marketing which specializes in growing businesses through effective digital marketing. She stressed the importance of Search Engine Optimization (SEO) to increase businesses' visibility and potential sales. She mentioned 6 important tips that can improve SEO, and they are as follows:

Make sure your websites are mobile-friendly based on Google's standards. This doesn't mean that your website should show on mobile. It should meet Google's standards for mobile websites.
Your website loading time should be fast. Google will favor websites that can keep their users in Google. When your website loading time is high, then your viewers might get bored and use another browser to search.
Duplicate content places you in a lower position by Google. Easily put, Google doesn't support plagiarism.
Make sure to get reviews from your customers. According to Lois, Google wants to see 3 to 6 new reviews per month. There are several ways to gather reviews from your clients.
High website traffic. The more clicks your website gets per month means that your website is seen as valuable by many users. The more relevant your website becomes, the better ranking you'll get from Google.
Increase your backlinks. Backlinks are links from other websites to your website. It can be from forums, social media platforms, or blogs. Lois said that it's good to have 3 to 4 more backlinks than your competitor.

These can be overwhelming but you can certainly start slow. Making sure you have a mobile-friendly website and fast loading time can make a huge impact on your ranking.

Listen to this episode of Rocky Mountain Marketing and learn more about the secrets of SEO for FREE!

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Lois' website: https://jftwebmarketing.com/
LinkedIn: https://www.linkedin.com/in/local-business-marketing/
Mobile friendly check: https://search.google.com/test/mobile-friendly
Website Speed test: https://pagespeed.web.dev/
Speed plugin: http://vipercache.com/
Site Pop: https://giantbuilders.krtra.com/t/n12kZC8cdOlF

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In this week's episode, we are joined by Amanda HarNess. Amanda is the Founder and Executive Operations Strategist of her company, Business Excelerated. She works as her client's Fractional COO who focuses on operational efficiencies as well as people's performance. Her 11-year experience in leadership and people management in the health care industry allowed her to experience both ends.

She said that having a support system is integral for your business. Surrounding yourself with a group of people who always have your back is a huge help. With an accountability partner, for example, you have someone who will make sure you are doing what you are supposed to do.

When helping a client, Amanda starts the conversation by redefining what does being a leader truly means. It's important that both sides are in alignment with their vision. According to her, a leader is someone who knows when to ask for help, knows when to be vulnerable, and lastly, know that a leader always doesn't always have to be right. In fact, she believes that the way to be really in control is to let go a bit of your business.

She mentioned her three rules in life which she also applies in business.
1. Don't panic.
2. Be tenacious.
3. Celebrate things and have fun!

Being an entrepreneur requires a lot of effort but it doesn't have to s*ck.

Tune in to learn more on how to scale your business the fun way!

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Amanda's website: https://businessexcelerated.com/
LinkedIn: https://www.linkedin.com/in/amanda-harness-business-excelerated/

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In this week's episode, we had a very meaningful conversation with Kathy Mela about recovering from perfectionism and becoming a great leader. It is absolutely easier said than done. Many have been struggling with this for years, running in circles, and preventing growth.

Perfectionism, according to Kathy, is striving for something that we know 100% in our subconscious that can never happen. Being a perfectionist heightens the wall around you. It gives you baggage. It stops your growth.

Learning how to break perfectionism includes embracing change. When we embrace change, we allow ourselves to let go of what we cannot control. Kathy even mentioned that it takes more than knowing your WHys. It is going deeper and knowing yourself - both strengths and weaknesses. A great leader has clarity on who he/she is more than anything else because knowing who you really are allows you to focus on things that matter more. It gives you the confidence to decide strategically for you and your business.

Tune in to this week's episode and go deep on smashing that perfectionism within you, and learn more about proven strategies that bring people on top of the ladder.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Kathy's website: https://freegiftfromkathy.com/
LinkedIn: https://www.linkedin.com/in/kathy-mela-leadership-expert/
Clubhouse: https://www.clubhouse.com/@kathymela
Facebook: https://www.facebook.com/kathy.f.mela

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In this Business Besties episode, Kendra and I talked about the time we are spending on our social media. As digital entrepreneurs, it's a given fact that we spend more than the average time online. Managing our own accounts and our clients' is not an easy task as these platforms are designed to be addictive, and not to mention, associated with mental health issues.

It is very important that we draw the line between mindlessly scrolling versus creating content and engaging for your business. There are a lot of times, especially when we don't have a system, that we don't realize we're spending too much time on social media. It's a two-edged sword that can make or break your business. So we recommend you assess the impact of social media to your business. How does this platform impacts your business? Does it give you clients? Does it pave the way for sales? Make an honest assessment and create your system from there.

When we are aware of the impact of social media on our business, we can then become intentional with your business goals. With your intention/s in mind, you'll know what to prioritize. It will be easier for you to avoid FOMO or Fear Of Missing Out.

Learn more about our strategies in managing our time with social media.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Kendra's website: https://girlmeansbusiness.com/
Instagram: https://www.instagram.com/girlmeansbusiness/

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I still can't believe it!!

It's our 100th episode today!!

Rocky Mountain Marketing started April 2020 with my passion for radio, entrepreneurship, and social media. It is a perfect place for me to share my expertise, my story, get other people's stories in front of many people, and inspire them to take the same path that allowed others to succeed.

In this episode, I will share with you my 5 tried-and-tested tips on how podcasting can help you and your business grow.

Utilize social media to grow your network. Make connections.
Batch your content.
Repurpose your podcast episodes.
Be consistent.
Reviews help you be seen.

Learn more about these 5 main points by tuning in to today's episode.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

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In this week's episode, we have the pleasure to interview Lara Buelow. Lara is a certified professional coach since 2017. She focuses on helping people with their career transition journey by allowing them to redesign their lives and pursue their true passion. Her younger self was exactly the kind of people she helps today. When she was about 14 years old, she was already working a couple of jobs mostly in the service industry. However, none of these gave her joy.

In school, her favorite parts of the library were the "Self-help" and "Business" sections. Her interest in truly guiding people in their lives grows stronger year after year. When she moved to Denver, she saw an opportunity to fulfill her passion by building a community that truly supports one another. She recognizes that people's relationships in life and business are all different. "I really want to meet them where they are and understand their own values and conscious with the decisions they are making," Lara said.

Contrary to what most people think, Lara believes that entrepreneurship is not sexy. She strongly advocates for connecting with other entrepreneurs for help and support. "The world needs all kinds of people.", she added. As a professional accountability partner, she stresses the importance of the need for a fresh set of eyes and mind to help in making decisions for the business.

Lara is also certified by the Design Your Life and Gottman methodologies. These are self-help institutions focusing on behavioral changes leading to better and more informed life decision-making. When asked about her advice for people who are not happy with their current jobs, her advice was "Don't resign, redesign.". She believed in negotiations and that it allows for us to create a lot of your own reality.

Listen in and be inspired by what she has to say on everything business and transitions.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley
Visit Lara's website: https://larabuelow.com/
LinkedIn: https://www.linkedin.com/in/larabuelow/
Instagram: https://www.instagram.com/larabuelow/?hl=en
Facebook: https://www.facebook.com/lara.bcoaching/

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Our guest today is Rachel B Lee. She is the Co-Owner and CMO of StandOut Authority and help business owners and influencers create a strong personal brand, grow their influence and draw in amazing opportunities. Completing an MBA at The University of Texas at Austin led her to go corporate including a significant position in Microsoft. Here, her love for marketing grew more and more. Every single stage of her career eventually gives her the question, "What's Next?".

In 2019, she and her husband Joshua Lee started StandOut Authority. Their focus is on helping 6-and-7-digit entrepreneurs to maximize LinkedIn as a social media platform and to grow their own personal branding. LinkedIn is such a generous place to build your personal brand's awareness. Not to mention, it is absolutely SEO-friendly. That means, as long as you are able to optimize your profile, you can grow your organic reach. According to research, LinkedIn posts are highly indexable in Google.

Rachel is very passionate about helping business owners show their authentic selves as he believes that this will all for people to easily connect with them. People buy from people. People want to hear the stories behind the company. They want to know who is leading the company, who works for the company, and what these people have to say. She believes that the only way people can be authentic is through the human voice. Katie supported this idea by saying that the opportunity to hear someone speak can move relationships at lightning speed.

She further discussed the pillars of personal branding. This includes communication, aspirational clients, differentiation, and passion.

Learn more about LinkedIn and personal branding in today's episode.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Rachel's website: https://standoutauthority.com/
LinkedIn: https://www.linkedin.com/in/therachelblee/
Instagram: https://www.instagram.com/therachelblee/

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Our guest today is Sarah Madras. Sarah is a former mental health therapist, a certified Dare to Lead facilitator, Mindset Transformation Expert, and Leadership Development Coach. Hailing from North Carolina, Sarah answered her call to courage to help people with their relationships and mental health, communication, building self-confidence, and how to have hard conversations. She's been doing one-on-one with her clients for 20 years and she noticed a pattern among them. Most of them also wanted her help on how to communicate and deal with dysfunctions in their workplace. This was her hint to shift in teaching business owners who are having these challenges.

As a leadership development coach, she identified a leader as not someone who does everything right. A leader is someone who sees the potential and has the courage to develop that potential. One of the greatest traits a leader can have is vulnerability. Being vulnerable is being human. It allows you to be relatable therefore many people will be able to connect with you. A work culture that allows vulnerability creates a closer team.

Being a certified Dare to Lead facilitator, Sarah teaches the four courage skills.
1. Living into your values
2. Developing and understanding trust
3. Vvulnerability
4. Learning to rise from setbacks and failures

When asked about the common mistakes business owners make, she said it is breaking trust. She discussed how we are breaking trust in many different ways. Sometimes we are not even aware.

Her greatest piece of advice is to be master awareness and curiosity.

Tune in and learn everything leadership and mindset transformation with Sarah Madras.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Sarah's website: https://www.sarahmadras.com/
LinkedIn: https://www.linkedin.com/in/sarahmadras/
Instagram: https://www.instagram.com/sarahmadrascoaching/

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Have you ever imagined yourself on the other side of the fence?

Are you dreaming of leaving your 9-5 to start your own business? Or are you wanting to get back to corporate life?

No matter which side you are on, you have to listen to this episode of the Business Besties!

Each side has its own pros and cons. There's no right or wrong. "No path was ever a mistake."

Whatever suits your lifestyle and goals, that is where you should go. Katie calls her entrepreneurial journey an accidental one. If she wasn't laid off, she wouldn't have thought of starting her own business. It wasn't an easy task. All the distractions are there. The flexibility of working anywhere is two-faced and it's challenging for a mother of two to make her business grow.

And as much as we hate the pandemic, this is when a whole new kind of running a business started. It forced every business owner with the possibilities of the internet. We found business partners in Zoom, accountability partners in online networking events, and so much more. It is so important we try and build or join an online community where we can share our entrepreneurial journey.

As her final takeaway, Kendra mentioned that you really don't have to choose between having a corporate job and a business if you enjoy doing both. Whatever works for you is totally fine.

Listen to today's episode and this might just be the conversation you've been meaning to have.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Kendra's website: https://girlmeansbusiness.com/
Instagram: https://www.instagram.com/girlmeansbusiness/

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What better way to maximize your content than to repurpose your existing ones.

Our guest today is Sheryl Plouffe. Sheryl is a video strategist and repurposing expert. Her career started out in broadcasting. She spent about 15 years in Ontario's Weather Network. She held several positions and in 2017, she decided to start her own business.

She found video marketing as the best way to deliver one's message. According to her, producing a long-form video is a good way to start your content as you can always repurpose this into short-form videos. These short-form clips are seen to be very effective for the brand or person's positioning. This allows them to be seen as the authority in their niche. She specifically mentioned that if you're objective is brand awareness, a 2-minute or less video works best.

She stresses the importance of showing up in front of the camera. She said people want to work with people. You can drive connection and build trust when people see who's beyond the logo. She shared an interesting story about why companies like Weather Network keep on getting people to report the weather news even though it's just data.

Listen in and learn more about videos and how to repurpose them.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Visit Sheryl's website: https://www.sherylplouffe.com/
Instagram: https://www.instagram.com/sherylplouffe/
LinkedIn: https://www.linkedin.com/in/sherylplouffe/?originalSubdomain=ca

Learn more about Katie and Next Step Social Communications:
Clubhouse: joinclubhouse.com/@katiebrinkley
https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley
https://www.instagram.com/iamkatiebrinkley/

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We keep on hearing Katie say that if you're not doing videos now, then you're really missing out big time!

In this week's episode, our guest just supported that and explained how we can all use our camera phones to create awesome videos for your social media. Heather Hukari is a videographer for 20 years now. She studied broadcasting and communication in college and can be seen mostly running around the campus with a camera. Her first job was in advertising where she do a lot of video editing for short-form videos.

In 2018, she opened her business which she called Video Service Hub in Denver, and helped local businesses, small and solo entrepreneurs, to create videos using only their camera phones. She revealed that adding a video on your homepage increases the conversion rate up to 80%. She believes that the pandemic has allowed people to realize that being raw is okay. That authenticity is way better than being perfect.

Creating videos using your phone only has a slight difference from that done professionally especially if you're going to use it online. There are a lot of available editing apps that you can use to edit your videos using your phone. Heather mentioned Kinemaster as one of her favorite editing app. She clarified that if you're doing a video for online marketing then you can certainly use your camera phone, but if you're doing something for TV then you can use a professional videographer.

She stressed the importance of starting with Instagram stories and reels. They are so fun, easy, and short videos to create. She said that we don't have to be all glammed-up to do this, just be ourselves, and that's what's really important.

She's currently offering a course about the A to Zs of creating videos using your phone and all our listeners can enjoy a huge 25% discount when you use the code: NextStepSocial.

Tune in to this very relevant episode and learn everything about videos and your camera phone.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Visit Heather's online course: https://phonevideo101.com/
Instagram: https://www.instagram.com/phonevideo101/
LinkedIn: https://www.linkedin.com/in/heather-hukari/

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In this week's episode, we have Alyson Lex, our favorite copywriter, join us in an elaborate discussion of how we can measure the effectiveness of a particular marketing strategy. She mentioned sales as the common display of marketing success. However, more important than the sales is the actual process of getting it. Understanding the buyer's journey from the lead capture stage to the actual buying of the product or services.

She discussed how important the subject line is in getting a high open-rate. Alyson mentioned about making a compelling but significant subject line to encourage your list to open and read the email. She even shared a story about an extremely effective subject line but was found irrelevant, and eventually made a negative impact on the business as a whole. "Curiosity has its limits.", Alyson said.

In the second half of the episode, Alyson talked about conversion checkpoints. We find it very helpful for everyone to understand this concept and be able to improve their customer's journey down to a particular stage. She points out important stages where leads are given the chance to decide yes or no. According to her, it is in these stages that we can assess and improve our strategy.

This episode is gold so if you're itching to get better with your marketing this 2022, don't miss out on today's conversation.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Visit Alyson's website: https://alysonlex.com/
System To Thrive: https://systemtothrive.com/
Facebook: https://www.facebook.com/AlysonLexCopy
LinkedIn: https://www.linkedin.com/in/alysonlex/

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Remember when your parents tell you not to talk to strangers? The online space has changed a lot about how people meet.

In today's episode of Rocky Mountain Marketing, we're featuring episode 1 of Business Besties where Kendra and I talked about how entrepreneurs can build relationships online. We've only met face-to-face twice last year but it's like meeting a long-time friend. It's like having an accountability partner. It's so interesting to note, as Kendra said, "We may all have our 20-plus-year friends, but there's this only one person whom we can call and talk about anything about our business."

Building relationships online doesn't always have to be about making a sale. Creating meaningful relationships with fellow entrepreneurs can benefit both parties in more ways than you can expect. We've met in Clubhouse and continued the conversation over on Instagram. Instagram DM is a great tool to establish that relationship further. It's so important that you choose that one platform you would like to grow your community and focus in there.

Listen in as we talk more about our friendships over the internet and how can this benefit both your personal and business growth.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Kendra's website: https://girlmeansbusiness.com/
Instagram: https://www.instagram.com/girlmeansbusiness/

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We're down to the last episode of Rocky Mountain Marketing for 2021 and all I can say is WOW!

It was a crazy year but we managed to stay. YASSSS!!!

We're so grateful to all our listeners, our guests, and to everyone who week after week joins us in a 30-minute of golden conversation about all things entrepreneurship and marketing.

One of the highlights of 2021 was the rise of social audio. I joined Clubhouse in January and it changed the course of my business in ways that I didn't expect. I have spoken on two news channels regarding this new social audio platform and have been taking the stage daily to share social media tips, Clubhouse tips, podcast tips, and more. I’ve also closed thousands of dollars in sales, spoken at summits, and appeared on more podcasts than ever before. It was definitely a game-changer!

Aside from social audio, podcasts become more popular than ever. I have guested on numerous podcasts and every single episode was full of amazing tips and lessons from other entrepreneurs' experiences. There are a lot of other business owners who are two, three, or ten steps ahead of me and it's so thrilling to get to know them, hear their insights, and learn from their stories.

This year was also big in short-form videos such as Instagram Reels. There's no doubt people are drawn to catchy, fun, but informational video clips, thus Instagram announced in June that Instagram is no longer just a photo-sharing app. Instagram head, Adam Mosseri, said that they are now leaning into entertainment and videos like that of the competitors such as TikTok and Youtube.

All these highlights and more were featured in this year's episodes of Rocky Mountain Marketing. Join us as we revisit these top 5 most downloaded episodes in 2021.

5 Donovan Dreyer - What You Should Know About Your Mental Health and Your Business

Donovan discussed the importance of making mental health a priority especially when you're an entrepreneur. He shared his concept of traffic lights as a standard in categorizing one's mental condition.

4 Amanda Abella - Work Smarter, Not Harder: The Secret To Selling A High-Ticket Offer

Amanda shared her top 3 ways to scale - Intellectual Property, Systems and Technology, and Hiring People.

3 Amber Sigg - Put On Your Blinders and Focus on Your Own Race

Amber reminded us that mindset is everything. We have to have faith in ourselves and in our plans. We should focus on our own journey.

2 Kendra Swalls - Do Instagram Reels Really Work For Your Business?

Kendra talked about whether or not we should spend time doing Reels for our business and how we can make it work for us.

1 Sue B. Zimmerman - Top Instagram Strategies with The Instagram Expert

Sue has been teaching how to use Instagram for your businesses for about 9 years now and stresses the importance of having video content in your Instagram feed to reach more people. She believes that showing up in your videos can help people "know-like-and-trust" you. The more authentic you are, the more people will love and believe in what you do, and when they do, they become your strongest advocate.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

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In this week's episode, Mary Gaul discussed how important it is to participate in a mastermind, which in her own words she calls Peer Advisory Board. Having a group of entrepreneurs who are willing to listen and contribute in whatever you're in right now in your business and a certified facilitator who has the right tools to bring out the best from every member and every situation.

She stressed the importance of acknowledging small wins and how great it is to celebrate with people who understands your journey. According to her, a safeplace where you can contribute your stories, tips, and thoughts is very important.

Mary is a strong believer of the effectiveness of having an accountability partner. She said that there are studies that shows a majority of entrepreneurs do what they do because of an accountability partner. This also helps in creating habits and microhabits. With microhabits, she goes more specific in doing your task. If you're doing marketing for an hour, you should say I will comment on 10 accounts in an hour. You go more specific and make it a habit.

As the owner of Success Magnified, she also talked about her "tight-loose-tight" strategy in handling a newly hired virtual assistant. Most of the time business owners let go of their new VAs to early without really trying. By using the right strategy and tools such as Loom videos, you can achieve more things than you can expect with your VA.

Listen in and gift yourself this jam packed episode with only the industry expert, THE Mary Gaul.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Visit Mary's website: www.successmagnified.com
LinkedIn: www.linkedin.com/in/marygaulentrepreneursuccessmagnified/
Facebook: https://www.facebook.com/SuccessMagnified/

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Podcast is definitely sweeter the second time around.

In this week's episode, we have Jennie Wright. Jennie is our go-to for list building and lead generation. She is also an expert in launching summits and challenges. And for every summit, she uses a Facebook group to gather participants' email addresses, as well as engage and build a community with them. It is an amazing platform to collaborate, host masterminds, and support other members. However, Jennie reminded that in order to gather email addresses there has to be something of value that you will provide in exchange.

When asked if it is better to host your own Facebook group, or just join an existing one, her straightforward answer was it depends. If you have the capacity to commit to growing the group, that is providing valuable content every day or engaging with them on a regular basis, then you might just be a perfect community manager. Otherwise, it might be beneficial to just join already existing groups of the same interest.

If you're still on the fence about launching your own summit, make sure to tune in and get lots of golden nuggets from this week's conversation.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Jennie's website: https://jenniewright.com/
Email: jennie@jenniewright.com
Instagram: https://www.instagram.com/jennielwright/
LinkedIn: https://www.linkedin.com/in/jenniewrightjlw/?originalSubdomain=ca
Facebook: https://www.facebook.com/jennie.wright.50
System to Thrive: https://systemtothrive.com/

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Our guest this week is Kayleigh Schadwinkel. Kayleigh is an award-winning traveling choreographer and dance teacher with over 20+ years of dance training and 10+ years of choreography. She started dancing at the age of 3. When she was in university, she organized a lot of dance programs and one of these is Put On Your Dancing Shoes (POYDS) which after a couple of years become her own dance company.

After graduating from the university, she entered the corporate world and at the age of 23 became the youngest Executive Director of Crete Chamber of Commerce in Nebraska. It was a lot of 18-to-20-hour workday for her as she develop community-wide event schedules, marketing strategies, action planning for events and festivals, and so much more. But she enjoyed all of it.

However, Kayleigh's heart is in dancing. She was running POYDS on the side while she was in corporate. And then one day she thought that she wanted to focus and continue pursuing her passion. With a very strong support system of friends and family, she left the corporate world and focused on her own company full-time.

She reiterates the importance of vulnerability and delegation in growing the business. She said that entrepreneurship is not easy and it will help a lot if you know how to ask for help. Also, she highlighted the importance of networking. It's in networking that she gets referrals and this is where most of her business is coming from.

Listen in this week's episode and be amazed on how this 28-year old business owner conquers the world one twirl at a time.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Visit Kayleigh's website: https://www.poydsdancecompany.com/
Facebook: https://www.facebook.com/POYDSDanceCo/

Learn more about Katie and Next Step Social Communications:
Clubhouse: clubhouse.com/@katiebrinkley
https://www.nextstepsocialcommunications.com
https://linkedin.com/in/katiebrinkley
https://www.instagram.com/iamkatiebrinkley/

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Our guest today is Morgan Sutton. Morgan is the Chief Executive Officer of Sue B. Zimmerman Enterprises LLC. When she was younger, she was always the "mature kid" in the group. She was the one who takes charge. This sense of responsibility and organization become embedded in her. That's why it's not surprising to know that at the age of 29 she is already the CEO of a million-dollar company.

She joined a sorority in college and found her passion in organizing and building relationships with people. When she started working with Sue, she used these organizational skills in helping her in the store. They have amazing marketing at that time and so they thought of doing workshops in Sue's vacation house. Morgan said that this was where her marketing education really started.

As the world turns digital, Sue and Morgan allowed their business to evolve from their physical store to online. It was not an easy road. Every year they have new challenges to face. She said that her biggest regret was when she let her integrity be so strong that she didn't want to do traditional marketing strategies. She later realized that the marketing and sales concepts that existed way back hold true up to this point. The real challenge is how to make these work for your business.

Join us as we learn more about systems and marketing strategies in this episode of Rocky Mountain Marketing.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Visit Morgan's Instagram: https://www.instagram.com/theinstagramexpert/
SBZ Team Instagram: https://www.instagram.com/sbzteam/
Youtube: https://www.youtube.com/c/SueBZimmermanEnterprise

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"You may not have the right tools, but you can find a way to make it work." - Sarah Lemmon

Today's episode with Sarah Lemmon is gold. As early as grade school, she saw that life is not always the good stuff and that it's very important to look at things in different perspectives. Her "Gray Crayola" story turned out to be one of her most valuable lessons in life.

As she started her business, she realized that the path to success is not unique. There are different ways to do things. "It's all about perspective.", she said. You may not have the right tools for your business, but surely you can figure out a way to make it work.

Sarah turned her lemons to lemonades. She started 3rd Bird Kombucha unexpectedly as she was only brewing, initially, for her son. It just so happen that a friend who has a pop-up market invited me to sell one summer. But as time goes by, she felt that she needed to define her business more.

She decided to slow down and think about the business, what marketing works best, how can she differentiate her business from others, and simply, why did she choose this business. All her business tips and advice when you listen to this episode.

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EPISODE LINKS
Visit Sarah's website: https://3rdbirdcollective.com/
Instagram: https://www.instagram.com/3rdBirdKombucha/
Facebook: https://www.facebook.com/3rdBirdKombucha/

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Our guest this week is Jesica Marican. Jesica is the owner and organizer of Denver Home Organizing. As a new mom with new challenges, she felt like she wanted to do more. She thought of starting her home organizing business in Denver, put it online, and the rest is history.

Jesica said that when organizing homes she makes sure she creates a system for her clients to maintain clutter and day-to-day ins and outs of actual physical things in the home. She believes that our surroundings make a huge impact in our mental state. According to her, an organized home gives a calm and peaceful solution to her clients. She said that when you reduce your clutter, you are also reducing your stress.

Her business is now 4 years strong and continues to thrive amid the pandemic. When the lockdown happen, she tried to switch her services online, but it didn't work. Glad there are online freelancing platforms such as Thumbtack which allowed her to post her services for everyone to see. It's best for local businesses because you only pay per lead.

There are a lot of online platforms that work like Thumbtack and we believe that they are an excellent starting point for small businesses to gather leads. You have to start somewhere and these platforms give you just that.

You wouldn't want to miss out on this episode!

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EPISODE LINKS
Visit Jesica's website: https://www.denverhomeorganizing.com/
Instagram: https://www.instagram.com/denver.home.organizing/
Facebook: https://www.facebook.com/denverhomeorganizing

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Now, I can honestly say that it's absolutely sweeter the second time around!

This week we're lucky to have, once again, Kendra Swalls of Girls Means Business. Kendra is still our mompreneur and a strong advocate of helping women transition from survival to success mode. However, her business have grown so much since the last time we spoke. Huge part of this is how she was able to maximize Instagram Reels.

In this episode, she shared her journey in using Instagram Reels for her business. It was not a love at first sight, she said. When TikTok emerged, she didn't really see herself in it BUT she saw the results and was completely in amazed. As Instagram introduced its own version of short-form video, Instagram Reels, she thought of trying it out and unexpectedly, gave her excellent results!

Kendra sees Reels as a very effective strategy in reaching out to your target audience. It's short, addictive, and relatively easy to create. These 15-30 second videos are just about the perfect length for the general Instagram users to get hooked with your message. Not to mention the trending music, dance and funny acts that you can do in it.

Short-form video is here to stay so don't miss this episode as she shares her top strategies in creating no-sweat Instagram Reels.

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Visit Kendra's website: https://girlmeansbusiness.com/
Instagram: https://www.instagram.com/girlmeansbusiness/

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"Part of being entrepreneur is that sense of unknowing." - Lida Citroën

In this week's episode, we have Lida Citroën. She was in corporate America for 20 years moving from one industry to the next. It's not that she can't do one job perfectly, it's more of accomplishing so much in that one position and then challenging herself to be as successful in another one, in a totally different industry.

She established Lida360 last 2008 in the worst economy. She thought of helping businesses to do strategic branding and global positioning. Lida turned these trying times to guide other businesses on how to position themselves to be competitive in a very complicated market.

Lida connected with other business owners and had informational interviews with them. Surprisingly, the advice that she got consistently from other successful business owners, was to NOT have a business plan yet. She was told that creating a business plan at the onset will cause you to miss the organic part of the business. She mentioned that as she started her business thinking that she will help businesses in doing marketing, as she was doing for years. And then personal branding found her and she fell in love with it.

A personal brand is a narrative or a value proposition that defines yourself. She believes every business, in every industry, should have this. It is creating a story where you tell who you are authentically and with consistency. And this is where you connect with your people, human to human.

Check out her new book entitled Control The Narrative: An Executive's Guide to Building, Pivoting, and Repairing your Reputation.

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Visit Lida's website: https://www.lida360.com/
LinkedIn: https://www.linkedin.com/in/lida360/

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Why are you on social media?

What do you think you'll get from here?

Most business owners find social media as an "easy way" to grow their business. Post your product then people will like it and they'll buy from you. Done.

But we're here to tell you this is not, at all, true!

In this week's episode, I had the pleasure of talking to Dan Peterson Owner and Founder of Flipswitch Consulting. He is a social media marketing and sales training expert with approximately 20 years of experience. They started working on website design for small businesses and eventually, branched out to social media marketing.

He said that until now, there are a lot of small businesses that are not yet on social media. Either they don't have the time or can't do it. Flipswitch offers to help them but owners have to do their part as well. They launched #thinksocialfirst to encourage their clients to always take a photo or capture in video their daily milestones and activities.

He also stressed out that most business owners think that social media is a quick-fix scheme. "If you are starting social media now, then you are years behind from where everybody else is.", Dan said. It is meaningful connections rooted in genuine engagement and interactions built over the years, that give you the most of your social media presence.

Tune in to this week's episode and discover how huge brands and big social media accounts get to where they are now.

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EPISODE LINKS
Visit Dan's website: http://www.flipswitchconsulting.com/
https://www.facebook.com/FlipSwitchSocialMedia

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In this week's episode, we have Lara Smedley. Lara is an event producer and owner of Smedley Events. She has more than a decade of experience in sports marketing and event production. Her passion for creating experiences to lasting memories pushed Smedley Events to become the go-to for most Colorado and Texas corporate, brands, and non-profit organizations.

The year 2020 didn't favor the events industry so much that there was a need for her to pivot. She thought of a way to stay afloat. This is when My Fan Seat was born. She saw an emerging trend in Europe and Asia where Fan cutouts are placed in the team's stadium while in-person attendance is still restricted. This brilliant idea kept them afloat in the middle of the pandemic.

Lara also talked about the importance of niching down. It's been said a lot of times that working with clients that you truly resonate with, allows you to bring out the best of your skills. With focusing only on her ideal clients, she made her business best suited to her lifestyle.

Discover more of Lara's excellent journey as she keeps her business not only surviving but thriving.

Like the show? Keep Katie running and show her your support!

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EPISODE LINKS
Visit Lara's website: https://www.linkedin.com/in/larasmedley/
Smedley Events: https://www.smedleyevents.com/
Facebook: https://www.facebook.com/smedleyevents/

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How many times were you told to work hard so you can be successful?

We all work hard for our business. Who doesn't? But working hard is just half of the story, the other half is working smart.

In this week's episode, we have Amanda Abella of Make Money Your Honey podcast and Persuade to Profit Training. She is a millennial personal finance and business expert who lives to work smart rather than hard.

She started as a freelance writer in 2010 and worked with big financial companies for 8 years writing financial blogs and education campaigns. In 2016, she thought of scaling her business but didn't know how to do it. In 2017, she started coaching her writing clients on the side for extra income. They called it Persuade to Profit and it turned out to be a huge success. It was then that she started scaling up her business.

Amanda believes that having a high-ticket sales offering should be one's goal so we can eventually live our lives the way we want. As business owners, we should know what is the life we want, and then start figuring out how to do it. Once you have identified these, think of the actual process on how to achieve these then ask yourself if you can do it.

She suggested 3 ways to scale a business: intellectual property, systems and technology, and hiring people. Depending on your lifestyle and interest, you can choose any of these 3 for your high-ticket sale offering.

Amanda chose the intellectual property path. She has courses and programs for people who want to learn the business and her clients pay her for it. This is how she scaled her business and it's absolutely working for her.

So if you still don't have your premium package to offer, then you got to listen to this podcast now.

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EPISODE LINKS
Visit Amanda's website: https://www.amandaabella.com/
Podcast: https://www.amandaabella.com/make-money-your-honey/
Instagram: https://www.instagram.com/amandaabella/

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In this week's episode, we are lucky to have a wonderful discussion with Amber Sigg. Amber is the owner of The Pointe Real Estate, LLC and On Pointe Complete. She is a realtor, a business coach, a mom, and a wife. She's a superwoman!

Amber started her career as early as her high school days. She was then an assistant to a realtor and eventually to the realtor's husband, who was a developer. She learned a lot from this experience and grew fond of the business.

Fast forward to the year 2000, she got her real estate license and started working as a real estate agent. She found great success and eventually established her own brokerage firm. She learned a lot over the years and created effective processes and systems for her business. After a while, she learned that she enjoys supporting other realtors to find success like her.

She believes that establishing a business is hard that's why she wanted to share her knowledge and experiences to other real estate professionals who are still struggling. Amber believes in the power of networking and deep connections. She calls them business power partners. With excellent networking, you can get referrals that are very good for your business.

Listen and get lots of amazing tips and tools in business and life from Amber Sigg.

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EPISODE LINKS
Visit Amber's website: https://opcomplete.com/
The Pointere: https://thepointere.com/
Instagram: https://www.instagram.com/opcomplete/

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In today's episode, we have Katie Guenther. Katie is the founder of Bela Blue Solutions. She believes that email marketing doesn't have to be complicated. It can be really simple. Her advise is to start with choosing the right email marketing platform to use. She recommended three platforms which she thinks are the simplest of all the other platforms available. These are Mailerlite, Awebber and Flodesk. Choose what's the best that suits you and your business.

Once you have chosen a platform, the next thing is to establish an email list. She said that the best way to do it is to just keep it simple, collect emails, and grow your list. You will need a lead magnet in exchange of your audience's email. This lead magnet should be attractive enough that it answers your audience's pain point. It's also a little sneak peek of the value you can provide to them. It should be something that would leave them wanting more.

Katie Guenther also reminds us that our email list is the only thing that we can call our own. Instagram owns our followers, Facebook owns our friends' list, and LinkedIn owns all our connections. When these social media platforms decided to stop or block our account, there's no way we can retrieve our contacts or connections there.

Email marketing is about building deep relationships with your audience in a more personal way. It can do wonders to your business if done with consistency and the right strategy.

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EPISODE LINKS
Visit Katie's website: https://belablue.com/
Facebook: https://www.facebook.com/BelaBlueSolutions/
Instagram: https://www.instagram.com/emailkatie/

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Truly, relationship building is essential for everyone's business.

For sure you've heard people telling you about the right systems, and the right strategies are the most important elements of your business. In this week's episode, our guest Morag Barrett, will smash this idea with her knowledge and years of experience managing high-performing teams.

She is the CEO and founder of the SkyeTeam. She is also the author of the bestselling book Cultivate: The Power of Winning Relationships. She started in the finance industry where she enjoyed working with numbers. She worked with many startups and found that even with the best strategies and great systems, businesses can fail.

Her long years of experience taught her that establishing deep connections with the people around you is far more important. Contrary to what many entrepreneurs believe, she advocates that business is personal and relationship matters. When asked about her advice to other entrepreneurs, she said that the best thing to do is to invest in the hearts and minds of people who will get the service or in your team who will take the risks.

She believes in the importance of masterminds. There's nothing wrong with trading information to other business owners. She believes that the world has enough space for everyone and that it is our responsibility to support one another.

Listen in and discover more about the importance of relationship-building in your business.

Like the show? Keep Katie running and show her your support!

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EPISODE LINKS
Visit Morag's website
SkyeTeam: http://www.skyeteam.com/
Cultivate at Work: http://www.cultivateatwork.com/
LinkedIn: https://www.linkedin.com/in/moragbarrett/
Ally Mindset Profile: skyeteam.cloud/amp

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In this week's episode, we are joined by Stephanie Mojica. Stephanie is a book development coach who helps executive coaches, business owners, attorneys, and other decision-makers be the go-to experts in their field through writing and publishing a book. Contrary to what people thought is daunting, Stephanie makes writing an enjoyable endeavor. She grew up with families who also wrote stories and poems. When she was in high school, she is convinced that she wanted to be a journalist.

She took early English courses in the summer, allowing her to take a journalism class as early as her freshman year. At the end of her freshman year, she took an internship in a large newspaper in Virginia. From the newsroom, she transitioned to publishing. One step led to another, and last 2008, she published her first book.

Stephanie believes that writing and publishing your own book is essential for consultants, coaches, and other decision-makers. According to her, your book serves as your credibility marker. Books can tell what you know and how you help your clients. It is a great venue to establish your authority in your niche.

She has strategies that can simplify the writing process. If you have a blog or a Youtube channel, these contents can be repurposed and turned into a book. Just make sure that your book is properly edited and proofread. It has to look as professional as possible. She ended the conversation with a reminder that it is okay not to be perfect. There's no shame in asking for help.

Tune in and learn more about book publishing with Stephanie Mojica.

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EPISODE LINKS
Visit Stephanie's website: https://gettheirattentionnow.com/
LinkedIn: https://www.linkedin.com/in/stephaniemojica/

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In this week's episode, we are joined by Omar Mo. Omar is a content marketing strategist who helps small business owners live happier, healthier, and full of freedom. After finishing his studies in Houston, Texas, he decided to travel around the East side of the world. He spent the time wandering in New Zealand, Australia, Vietnam, and more. He interviews people wherever he went and finds joy in learning and discovering things about them and their culture.

He started freelancing and eventually founded his own business from his laptop. He considers himself as a digital nomad and works while travelling from country to country. He dreamed of building his business around his lifestyle and was successful in doing so. His business follows not the traditional marketing that is via the different social media platforms. He discovered the potentials of podcast not just in getting more leads but also in driving revenue into the business.

He believes that now is the age of video and audio marketing. Business-to-business models can benefit so much from podcasting. It allows you to have a one-on-one talk to your buyer persona and deep dive into a meaningful conversation with him or her so by the end of it he or she knows, like and trust you. He also calls this as a pillar content where a 30-minute podcast can be repurposed for a number of social media posts.

It's incredible how he manages his team from his laptop. Omar believes in the power of delegation. He said that there are a lot of tools now that will allow you to communicate even you're halfway through the globe.

Tune in and learn more about how you can build your business while enjoying the freedom of going to places that you only have dreamed of.

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EPISODE LINKS
Visit Omar's website: https://www.nomadscast.com/
Instagram: @itsomarmo
Podcast: https://www.nomadscast.com/podcast

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Our guest this week is Michaela Smith. She is the owner of two great businesses the Karma Koaches and Meditation Nut. She started building her business at a very young age. She was lucky to have an A-team family that it became relatively easy for her to scale up. Of course, there are a lot of challenges along the way but her family has always been there to give her business advice.

It was such a colorful ride growing her business but she came to a point that she reached her "maximum". She felt like she should be doing some more. In September 2018 she posted her business for sale. She tried finding herself and her true passion. She wasn't into life coaching and business coaching even though most of the people she knew tells her she can be one.

She found herself doing meditation coaching. She got certified and started her two new businesses from there. Tune in to this week's episode and find out how she sold her business, and find her way into launching, not just one, but two businesses.

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EPISODE LINKS
Visit Michaela's LinkedIn: https://www.linkedin.com/in/michaela-smith-ba907714/

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In today's episode, we are joined by Alexa Cowley. Alexa is the president and CEO of Forever Friday Consulting. She is also the host of The Friday Society Podcast. She enjoys working with small health and wellness brands to find the system that best works for them. She spent 4.5 years with Lululemon, first as a sales educator working with local businesses. She loved this and found joy in connecting with small businesses. She then became a community manager for the Flatiron Flagship Store managing fitness studios across New York.

Her next corporate role was as a marketing director for SoulCycle. She was responsible for looking after 26 studios and 5 direct reports. It was a big undertaking but felt strongly passionate about helping small businesses without huge resources to thrive. After 1.5 years in SoulCycle, she decided to start Forever Friday Consulting. Her heart is in keeping as many people as possible healthy and strong.

When asked about branding, she said that the most important step would be to create your mission statement. Your mission statement has to be very specific as to what you do, why you do it, and what should people expect from you. Once you have your WHY clear enough, it will be easier to find your ideal clients. You can now start marketing. Usually, small businesses don't have a huge budget for this but they can sure find the time to make it happen. Spending time connecting with local businesses is a proven-and-tested great start.

If you're in the health and wellness realm, this is the episode for you!! If not, you can still get lots of strategies that you can customize for your business, as well as, mindset tips and tricks to get you ahead of the game.

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EPISODE LINKS
Visit Alexa's website: https://foreverfriday.co/
Instagram: @foreverfriday.co
Podcast: https://thefridaysocietypodcast.com/

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Mental health is not so common a topic inside the workplace. However, recent events hit all of us too hard that the call for a more mindful work environment is more than necessary.

In this week's episode, we are joined by Donovan Dreyer. Donovan is a coach and speaker in Get Ready Coaching. He was initially aspiring to be a pilot but realized that it isn't what he is passionate about. The tragedy of the Columbine shooting showed him his purpose. He wanted to deep dive and understand why teens think the way they do. Studies show that a lot of teens are suicidal and that many parents need professional help in dealing with them.

The ages 17 to 18 years old is a very crucial stage in their lives. Teens at this stage need help in figuring out their dreams, what they really want to be. Therefore, a strong support system is needed to help them get clarity on what they really want. Failing to provide such a support system can cause a midlife crisis wherein adults find it hard to pivot and make changes. They end up in the wrong spot, making them stuck in a situation that they do not want.

Donovan was able to formulate the Spotlight analogy when he was triggered by a number of teen suicides that happen in a school that he previously worked with. He believes that when there is a universal language for mental health, we can easily understand what the children's condition is and how to deal with them. He used the colors green, yellow and red to note different mental health statuses and needs.

Tune in to today's episode and understand how important it is to understand your spotlight, not only for your business but more importantly for your own mental health.

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EPISODE LINKS
Visit Donovan's website: https://www.getreadycoaching.com/
LinkedIn: https://www.linkedin.com/in/donovandreyer/
Instagram: https://www.instagram.com/donovan.dreyer/
Email: donovan@getreadycoaching.com

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Our guest this week is the one and only THE Instagram Expert, business coach, Sue B Zimmerman. Sue is a natural-born entrepreneur who started selling hand-painted barrettes at a very young age. She believes that if you're doing what you love, it is easier for you to make money from it. These same lines sounded true until she grew up. Her love for things allowed her to grow her business far and wide because she knew exactly how to stand out among her competitors.

She used Instagram to grow her business. From scrapbooking and putting embellishments on photos, she had gone digital and go really strategic with her profile. She discussed the importance of understanding SEO and applying that firstly, in your bio. Make yourself searchable. Use appropriate keywords related to your niche so that when people visit your account, they'll know instantly what you do. Also, another important thing she pointed out is how easier it is for your audience to relate to it, and trust you when you do your videos.

A lot more strategies and Instagram hacks to learn when you tune in to today's episode.

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EPISODE LINKS
Visit Sue's website: https://suebzimmerman.com/
Instagram: https://www.instagram.com/theinstagramexpert/

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"Teamwork begins by building trust. And the only way to do that is to overcome our need for invulnerability." – Patrick Lencioni

In this week's episode, we are joined by Miruna Dragomir. Miruna is the Chief Marketing Officer of Planable. She helped Planable to grow 35x in revenue for the past three years. As a social media collaborative platform, Planable traces back its beginnings from a 5-man team, and that already includes one marketing person - HER. She experimented with strategies and ways to make the system better. One of the things she said had the biggest impact was their love for collaboration.

Miruna said that they continuously look at what they're doing. She believes that nothing starts off as perfect and that they should all be happy to give out feedback and receive feedback. After all, their ultimate goal is to get better, and so they created an environment that encourages all minds to work together to get the most outcome. With collaboration, each team member pushes the others and brings out the best they have. They are also able to identify issues in their processes and provide effective solutions to them. One of these solutions is automation and/or delegation. They found ways to automate or delegate tasks that took so much of their time. Planable is based on these things and has been extremely helpful to other businesses, as well.

When you listen to this podcast, you will not only get tried-and-tested strategies to scale your business but also a whopping 30% off in your first 3 months in Planable. Use the code ROCKY30 to avail.

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EPISODE LINKS
Visit Planable's website: https://planable.io/
LinkedIn: https://ro.linkedin.com/in/mirunadragomir

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It's a long time coming and finally, we have Jennie Wright. Jennie is an online marketing strategist, a list builder, and a lead generation expert. She is the creator of List Build 2.0, her own lead generation system based on attraction and permission marketing.

She is a natural-born salesperson. Her first gig was a fundraiser for their Grade 6 yearbook. She grew up with her hardworking parents. Her father was a mechanic and they own the gas station next to it. She was so into the family business working on cars, cleaning tools, understanding the exhaust system, etc. Every summer, she worked in the station painting the curbside, cutting grass, and pulling weeds, among others.

When she was to go to the university, her parents decided to close the station. She applied to a big box retailer down the street and started her 14.5-year career there. This helped her get through to the university and gave her most of her working experience. She was paid top dollar and was given a lot of incentives. She was promoted as a supervisor before hitting a wall and decided to leave the company.

She decided to join a gold mining company and only after 4 weeks from her big box resignation. She started as Investor Relations and Communications Officer. She felt like she is now working THE job. She used her bilingual skills. She had her own office. She dressed up to work. Absolutely a huge leap from her jeans and t-shirt kind of job.

However, she happened to join a start-up and that didn't work out for her. She was about to start a new job but required to move to New York for training. It was a dealbreaker for her. She told one of her girlfriends about it and offered her to work as a virtual assistant for her and all the other real estate agents in the office. She continued doing these gigs using Fiverr and there met her client who needed help with her summits. Being new to this, she tried to learn as much as she can. The next thing she knew she was already working her own system of lead generation and doing nearly 250 online summits.

But how is she able to do all these? She said she has a strict list of non-negotiables. This made her prioritize her business and what needs to happen. Through her journey, she learned that the email list is the business's greatest asset. She believes that however huge your following or friends list in your social media platforms is, that's nothing when those social media platforms decided to stop. You don't own it! Your email list, that's yours to make use of.

Learn more about list injections, as well as her take on the right mindset to set your business off the ground.

Like the show? Keep Katie running and show her your support!

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EPISODE LINKS
Visit Jennie's website: https://jenniewright.com/
Email: jennie@jenniewright.com
System to Thrive: https://systemtothrive.com/
Facebook Group: Grow and Profit Online

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This week we are joined by Alison Proffit. Alison is the founder of Proffit Coach. They help small businesses and entrepreneurs build processes that are heart-centered and soul-aligned. Her goal is to make their businesses grow focusing on the sales aspect to avoid having the stress that sales often brings. Her background in the HR industry made her an expert in finding the best sales process for you, and business strategies that contribute to sustainable success.

In 2017, she got her certificate from the Institute for Professional Excellence in Coaching (iPEC). This opened doors for her in the corporate coaching and leadership development consultancy. However, she also had unexpected personal life struggles after this certificate program. She lost her job, got divorced, and moved houses 9 times. It was tough, but she proved that she was tougher.

She got her second career change in the company called Sales Contact. She held a sales position for one year and did really good at it. Her communication skills and being able to affect their mindset helped a lot in closing sales. According to Alison, sales is all about connecting and having those meaningful conversations. When you know how to structure your sales conversation, you'll be able to close those sales with flying colors.

Like the show? Keep Katie running and show her your support!

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EPISODE LINKS
Visit Alison's website: https://www.proffitcoach.com/
Email: alison@proffitcoach.com

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Our guest this week is Jana Osofsky. Jana is a marketing and Pinterest expert for online course creators, coaches, and service providers. She creates strategies to generate a continuous flow of leads for a more profitable business. She started her career as a virtual assistant last 2016. She was creating content for a client and in time find herself at the back end of her client's marketing. She discovered Pinterest and since then fell in love with it.

Over the years, she saw how Pinterest evolve and how it became more and more useful for businesses and service providers to attract potential clients. As she describes it, Pinterest is more like Google than Facebook and Instagram. Her winning strategy starts with finding the right keywords. What do your target audience usually search for? For local businesses, you can try adding your geographic location or something that your area is popular for and then use it in your pin description, profile, etc. In this way, the algorithm will see you as relevant when someone search for that keyword.

The good thing about Pinterest is that once you find the right keywords, the leads will just follow through. When people search here that means they are already interested in that particular service or product. The goal is not to attract but more of be on top of the searches. Another excellent benefit of Pinterest is that the contents are evergreen. Your pins are good for a month or even longer. It doesn't expire or stop showing in others feed for a limited time.

Find out more about Pinterest and the magic it can give your business.

Like the show? Keep Katie running and show her your support!

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EPISODE LINKS
Visit Jana's website: https://janaomedia.com/
Pinterest with Purpose: https://janaomedia.com/pinterestcourse/

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In this episode, we are joined by Christine Daspro. Christine is the founder of Threads of Leadership and Curating Connections. She spent 30 years in the corporate jungle of Wallstreet before deciding to take a break and live in Colorado. However, this puts her into level zero. It was a clean slate, her big and great network was in the corporate world, and now she's starting over again. After some research, she joined the Women's Vision Foundation. This allowed her to find her passion in helping leaders by educating them on how to build meaningful and impactful connections.

It was something she enjoyed. She mentored. She coached new entrepreneurs. She worked with the board. She's absolutely making an impact and decided to level up her playing field. At this point, she become a great advocate of overcoming impostor syndrome. It was her life story. Her 30 years in the corporate world is nothing but living as the person who is always being told. Her success was that of others. She felt empty and sad. She realized she's not being her authentic self.

Tune in as Christine shares her story on how she overcome impostor syndrome, and then eventually, help others get out from it too.

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EPISODE LINKS
Visit Christine's website: https://curatingconnections.com/2021-threads-of-leadership//
Email: christine@threadsofleadership.com

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Our guest this week is Vince Warnock. He is an award-winning business marketing strategist, author, coach, and a Star Wars fan. He was included in 2018's Fearless 50 where emerging bold and fearless leaders were recognized. He established his first "company" at the age of 11, unknowingly, when he played on faulty computers and fixed them to sell. This allowed him to discover his interest in computers and technology.

A true born Kiwi, Vince accepted the challenge to be independent and figure out things on his own. In college, he continue to pursue his interest and took up software engineering. He was involved in several startups and found success in selling them to larger companies. In 2015, he joined CIGNA as Digital Marketing Manager. It was a crazy journey but absolutely a happy one. It was all good stuff, according to him, he love the company and the people he worked with, however as time went on, he realized that he was not satisfied. He felt as if he wasn't himself anymore.

In 2019, he took the courage to say goodbye to the corporate world, and start working on his 2nd book about impostor syndrome. While he's on it, the pandemic hit and found businesses that needed his help. He helped them pivot to digital marketing and it made him feel fulfilled like never before. He started being a marketing coach to businesses.

As he talk to business owners, it reminded him of his book about impostor syndrome. He mentioned that the best way to deal with this is to fully embrace it. He believes that there's no point in battling or defeating impostor syndrome as it is natural to most of us. We have to learn how to embrace it and cope with it. When we discover and make friends with those small voices in our heads, then we take courage and move forward.

This is the very core of any business in any industry. Once you've dealt with impostor syndrome, you are now able to see clear and scale up your business. It's in clarity, knowing the simplest framework, that you can be successful. Just the same as creating landing pages. When we overcomplicate the landing page, make it too long, we lose our potential clients. We lose that chance to convert.

Tune in and learn more about Vince in this week's episode.

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EPISODE LINKS
Visit Vince's website: https://chasingtheinsights.com/
Apple Podcasts: https://podcasts.apple.com/nz/podcast/chasing-the-insights/id1528241477
Spotify: https://open.spotify.com/show/66p2n7EMUmtbSFx2ua68zZ

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In this week's episode, we have Kelly Lemon, a one-armed wedding and elopement photographer based in PNW. Her story has inspired thousands of people and gave a big reason for everyone else not to give up. She is the epitome of dedication and hard work. The car accident she was in when she was 12 years old has transformed her life in many ways than one. A huge part of her body was paralyzed. She survived and tried living with only one hand.

But this didn't stop her from pursuing what she really wants, and that is photography. Kelly decided to enroll in a photography class despite her challenges. she experienced rolling the film in the darkroom using her feet. It was only last 2018 that both her hands are fully functioning. She does photography as a side hustle and loved it. It was when a NY Times photo editor saw her shots that pushed her to go full time.

She started her photography business and got clients from all over the US. In the middle of her success, her arm did it again. She was driving when she felt her arms fell off. No one knew what happened but she definitely can't stop where she is right now. She dealt with her clients and hired assistant photographers that helped her achieve what she wants. Surprisingly, her clients understood and still chose to go with her. She said the secret here is communication.

Listen in and discover how Kelly managed to face all these challenges and come out stronger, bolder, and definitely a winner!

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EPISODE LINKS
Visit Kelly's website: https://kellylemonphotography.com/
Instagram: https://www.instagram.com/kellylemon/
Pinterest: https://www.pinterest.com/kellylemonphotography/_created/

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In this week's episode, we have Humaira Akhter, a personal brand strategist who helps businesses harness their unique identities to generate revenue. She sees herself as someone who is used to being thrown into tough situations and be able to come out the other way. She recalls her experiences when she flew from Bangladesh to the US to study. The plan was to go back after school but that didn't happen as she found herself working tirelessly in the corporate world. It became monotonous for her and that she no longer enjoys what she does. She wanted to do something that doesn't only makes her happy but can also impact others.

Humaira believes that by knowing your core identity you will easily scale your business' efficiency. Understanding who you are, and what's your biggest strength, will allow you to align your product, mission, and values all together to achieve the life you want. Humaira's goal is to help her clients be on top of mind whenever people need their services. That's why it is important for business owners to have this clarity to be able to serve their clients with confidence.

She answered the controversial question - which comes first - branding or marketing. Listen in and see her take on this hot topic.

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EPISODE LINKS
Visit Humaira's website: https://www.brandwave.consulting/
Facebook: https://www.facebook.com/groups/authoritypositioningforcoachingandexperts/
LinkedIn: https://www.linkedin.com/in/humairaakhter/

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In this week's episode, we have Tim Fitzpatrick. Tim is the president of Rialto Marketing. He is based in Colorado but grew up in the Bay Area in California. His story started from working in a wholesale distribution company to selling houses and then finally, digital marketing and business growth. He believes that most people make marketing complicated which, according to him, should not be the case. He believes in working smart rather than working hard.

For Tim, being laid off opened an opportunity for him to focus on what he enjoys doing. He founded Rialto Marketing with this in mind last 2013. Their mission is to help businesses breakthrough their marketing roadblocks with the use of their 90-day marketing plan. The idea is to go back to the fundamentals of the business and identify specific goals and target market. He follows a 6-step structure in navigating through one's digital marketing strategy.

When asked about his advice to other business owners, he said that being able to adapt to change is important. Given the events last year, the ones that were able to pivot survived, and those who didn't fail. Another strategy he shared is to break down the task or project into smaller pieces and finish each small task before going on to the next. The point is to simplify the method by focusing on what's working at the moment before moving on to the next strategy or platform.

Listen in as we deep dive into simplifying digital marketing for businesses.

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EPISODE LINKS
Visit Tim's website: https://www.rialtomarketing.com/
Podcast: https://www.rialtomarketing.com/rialto-marketing-podcast/

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Our guest this week is Sarah Curcio. Sarah is a marketing manager to coaches and a coach to virtual assistants. Her business is called Sarah's Social Strategy. She's been very passionate about helping consultants write compelling content and market it through different social media channels. She believes that working with different social media platforms requires a different strategy to be more effective.

Sarah is also very good at writing blogs. She stresses the importance of writing to businesses. Blogs, unlike articles, do not require so much formality. Some blogs are even written in a diary form. She said that the SEO component of a blog is so important. She enumerated these three components such as SEO title, meta description, and focus keyword.

"Everyone wants to land on the first page", she said. However, according to her, it takes time and a lot of work. Choosing the right set of words to use and optimize plays a big part in this. Research on what your target audience is using to search your niche, and then work out those keywords in your blog. Contrary to what some people say about keywords, she recommends not using a focus keyword repeatedly.

Learn more about top blogging strategies from Sarah in this episode.

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EPISODE LINKS:
Visit Sarah's website: https://www.sarahsocialstrategy.com/
LinkedIn: https://www.linkedin.com/in/sarahcurcio/

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In this week's episode, we have Denise Liebetrau. Denise is the founder and principal HR consultant of Prosper Consulting LLC. She helps employers with hr and compensation issues. She grew up on a farm in Kansas and got her degree at Kansas State University. She moved to Colorado last 1998 and loved it here since then. Her journey from corporate to being an entrepreneur started when she was laid-off. She said that her biggest investment was when she decided to take a mastermind on how to define your niche, how to do the marketing, and the sales components related to running a small business. This helped her develop the skills needed for her to run her own business. She also joined Denver Women's Group who supports fellow business owners who are experts in finance, marketing, and many others.

Denise's nature of work is quite unique but is very significant to both the employers and the employee. She's coaching individuals about how they can charge more. According to her, there are 2 points differentiators, one is developing emotional intelligence, and the second one is mastering the executive presence. She said that there's a certain level of presence that you have to be in so you can get your hiring manager's trust. Last year, she helped few people who were laid off by Coca-Cola to start anew. She was able to help them land a new job with not just a base pay increase but also sign-on bonuses up to $50,000. Her knowledge of how HRs and business leaders decide on offers for new hires and promotions has helped her make this success happen.

Listen in as she gives out more tips on how you can level up your game in this side of the business.

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EPISODE LINKS
Visit Denise's website: https://prosperconsultingllc.com/
LinkedIn: https://www.linkedin.com/in/deniseliebetrau/
Facebook: https://www.facebook.com/ProsperConsultingLLC/

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In this week's episode, we have Aaron Pearson as our guest, who is the Co-founder and Managing Director of BitBranding. He's a marketing guru who provides stability and flexibility to online businesses. He says that video marketing is one of the best in getting your clients "know I can trust" factor. In his observation, people are going to spend more on brands whom they trust, and at this time when most of your clients are online, the best way to show that you can be trusted is to get yourself in front of the camera. One effective video strategy is thought reversal. This is when you challenge common misconceptions or beliefs about a certain product or industry and positions yourself differently.

He talked about getting your audience to stop scrolling, and then getting them to stay and come back more often is what you should aim for. The more we offer value, the more they will come back and purchase. He also discussed email marketing being your best asset. Small businesses can personalize their approach through different segments via email marketing. Your email list is something that you can call your own compared to your social media accounts.

When asked about the best advice he got for his business, he said, "It is not the who but how.". He believes that in our lives, we can always hire somebody to help us do what we want. And this allowed him to help other businesses as well. He believes that success should be defined by using your God-given talents and not what society dictates.

Find out more about what he does and his take on marketing trends this year by listening to this episode.

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EPISODE LINKS
Visit Aaron's website: https://www.bitbranding.co/
Facebook: https://www.facebook.com/pearsonaaronj1
Instagram: https://www.instagram.com/bitbranding/

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Our guest this week is Suzanne Tulien. Suzanne is a brand clarity expert who helps businesses and solopreneurs find their competitive advantage by discovering who they really are and what they really want. She is also an author and international speaker. According to one of her books, Personal Brand Clarity; Identify, Define & Align to What You Want to Be Known For, all of us have a brand and we're not just conscious of it. As solopreneurs, it is important that we take control of our business, and we can only do that when we have a clear understanding of what our core is.

She said that people are like chameleons. We tend to compare ourselves to others, and eventually copy what we perceive as good. We become vulnerable. Our actions become transactional. We become like everybody else. In order to avoid this from happening, we need to be clear about who we really are. Having a strong understanding of our core values, mission, and vision, we can be confident that we will attract the right type of clients. Those clients who keep on coming back, who buys from us and promotes us.

Learn more about the importance of brand clarity and how this helps in gaining control of your business.

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EPISODE LINKS
Visit Suzanne's website: www.BrandAscension.com
Instagram: https://www.instagram.com/brandascensionconsulting/

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Our guest this week is Alyson Lex. Alyson is the former Marketing Manager for Glazer-Kennedy Insider’s Circle where her first salesletter generated nearly $9,000 in 3 days. She lives and breathes effective marketing without selling your soul. She's been writing copies for over 13 years now allowing her to help business owners to grow bigger and reach more. She believes that sometimes when you do the writing yourself, you get caught up and fail to represent yourself well.

As business owners, there are a lot of aspects that you need to focus on in order to run your business successfully. Creating an effective copy for your website or social media accounts requires a lot of time. There's a ton of research needed to formulate the perfect strategy and get your audience hooked. Telling them what's in it for them, their greatest benefit will help convince them in believing in you. Alyson shared a number of key points to consider in creating an effective copy.

Know the secrets and step-by-step process in creating an effective copy by listening to this week's podcast.

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EPISODE LINKS
Visit Alyson's website: https://alysonlex.com/
Facebook: https://www.facebook.com/AlysonLexCopy
LinkedIn: https://www.linkedin.com/in/alysonlex/

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In this week's episode, we have Summer Asturi. Summer is the founder of Summer Productions, a Denver-based production company specializing in commercial advertising content. She grew up in her father's tattoo shop in Las Vegas. Her early years were spent watching her dad run the business. When her father is finished with one client, she and her sister will then discuss the after-care process.

Her father is someone she looks up to. She saw him struggle but admire him for keeping his spirit up. This is how she managed to build her production company from the ground up. Being able to turn her modeling gig into an opportunity to learn more about the industry. She started with volunteer work, oftentimes unpaid, and then after a year persevered to on her own clients. She said that networking helped her a lot in scaling up.

Summer further talked about her journey and the biggest lesson she learned from the other successful people in the business.

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EPISODE LINKS
Visit Summer's website: http://www.sumprods.com/
Instagram: https://www.instagram.com/sumprods/
LinkedIn: https://www.linkedin.com/in/contentproducer/

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Our guest today is Nicole Saunders. Nicole is a business coach whose mission is to empower womxn entreprenuers. Her strategy is to tap on one's personality and strength, and help them work out the best and most suited business model for their business. She loves hiking with her husband and dogs. Her obsession with personality tests is helping her communicate well with her clients. She became a Pinterest Manager last 2018 and has been winning clients since then. It was an absolutely fun and successful journey but she still felt looking for something more.

She finally manage to free up some time and take in more coaching clients. This allowed her to pivot to do what she really love. "You can be whatever you want to be in the internet. You can change what you do.", she said. Nicole is big in showing your authentic self. She believes that when you fully embrace who you are, people will trust you. Her greatest advice is just for people to not hold back, to quit trying to make things perfect happen. She heard once that "Perfectionism is the highest form of self-abuse.".

Learn more about how she transitioned from being a Pinterest Manager to a business coach.

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EPISODE LINKS
Visit Nicole's website: https://saunderssays.com/
Instagram: https://www.instagram.com/saunders_says/

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Our guest this week is Jon Just. Jon is co-founder of Therapeasy which was born in the heights of a worldwide health crisis. From a solid healthcare background, Jon doesn't really know he would end up being an entrepreneur. He dreamed of running his own hospital. He see himself as being a top-notch healthcare executive focusing on finance analytics and hospital operations.

It wasn't until he took his MBA in Entreprenuership that he realized he was an entreprenuer all this time. He found himself marrying his passion for mental health and business. With his CoFounder Christine, they started Therapeasy to allow people to be easily connected to a behavioral health professionals. Understanding both ends of the spectrum, Jon knows the great need of mental health care for business people. He wanted to provide a platform where he can easily match someone with the best behavioral professional.

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EPISODE LINKS
Visit Jon's website: https://therapeasy.co/
LinkedIn: https://www.linkedin.com/in/justjon14/

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In this week's episode, we are joined by Mark Herschberg. Mark is the author of The Career Toolkit - Essential Skills for Success That No One Taught You. He believes that the fundamental skills for success are universal. These include leadership, communication, negotiation, and networking. He believes that these skills are often overlooked given that these are the most important.

From a high school nerd to a sales manager. He realized that his childhood has limited him in doing his best. He didn't do well in communicating. He wasn't good at building relationships. Only when he became a manager that he thought no one ever teaches these things. Networking according to him is more than the passing of business cards but more of building a relationship rooted in trust. It is learning to give before getting anything.

He also spoke about the importance of being an effective leader. For him, a good leader is someone who elevates others. It is allowing oneself to grow as a leader with your team. Empowering other people to be the best that they can is the most important role a leader has. While giving them the training that they need, you should be able to show respect and let them grow on their own.

There are more of these exciting success tips in this episode!

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EPISODE LINKS
Visit Mark's website: https://www.thecareertoolkitbook.com/
LinkedIn: https://www.linkedin.com/in/hershey/

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Our guest this week is Michele Ashby. Michele is the CEO and founder of ACE LLC, Ashby Consulting Enterprises LLC. Her success in climbing up the ladder is undeniable as she makes big leaps in her career for the last 17 years as a board member. She specializes in corporate strategic planning, investor engagement, and financial and business advancement.

The greatest struggle is to swim through this culture of patriarchy. This has been an age-old system that is hard to beat but evidently can be worked out. Michele is living proof of this. While she herself was mentored by men and is grateful for it, she often finds herself wondering why does she always see herself as the only woman in the board room? This is why she strives to help 1000 women in taking their seats on the corporate board. Her experience with fellow women in business isn't that great and this made her see an opportunity for her to provide support for women to be ready in taking the position of power.

Michel was named Top 25 Most Powerful Women in Colorado last 2019. She serves as an inspiration to all the other women of our time. She wants us to stay curious and take advantage of the opportunity to get ahead. Instead of feeling inferior with men in business, embrace being a woman who stands out and brings a new flavor to the table.

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EPISODE LINKS
Visit Michele's website: https://www.acellc.consulting/
LinkedIn: https://www.linkedin.com/in/micheleashby1/

ACE Board Primer Series - https://aceboardtrainingforwomen.mykajabi.com/
ACE Board Certification Training for Women 2021 - https://www.acellc.consulting/new-board-training-certification-program

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In this episode, we have Kendra Swalls who is an elementary teacher turned photographer slash entrepreneur. She advocates for women not to aim for perfection as it doesn't necessarily mean success. Her childhood dream of becoming a teacher was a success. She worked as a full-time 2nd Grade teacher and spent about 5 to 6 years in this field. She took her Master's degrees but felt like something is still missing. It was a perfect job but there's something nagging her. So she started her photography business in Dallas, specializing in bringing out confidence in front of the camera. It was a "Jump first, learn later." kind of business strategy, therefore, allowing her to see everything including the ups and downs of starting a business.

It was when her precious daughter came that she decided to leave her teaching job and focus on her photography business full-time. Through time she found herself doing blogs, mentoring women, and even starting a podcast. She started her Girl Means Business podcast last 2019 and now has 77 episodes to date.

She was big in email marketing as she believes that it is more of a personal approach to engage with your clients. Emails come directly to your client's inbox where they can respond directly back to you. She discussed several platforms to use when doing email marketing. With these platforms, your sending an email to different types of clients can be easy-peasy. There are automation options in each of these.

According to her, there are two main points to keep in mind, first, know your analytics. You can test which email your clients prefer and enjoy by looking at the open rate, click rates, how good your subject is, etc. This will show you what captures your client's attention. Next and what she said is so important, is including a call-to-action. She recommends adding lines at the end of your email that says "Let me know what you think." or "If you have any questions, feel free to hit reply and I'm sure to respond.". Your audience needs to know that there's a human being on the other end.

Check out more of these tips in this episode and champion email marketing like a pro!

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EPISODE LINKS
Visit Kendra's website: https://www.girlmeansbusiness.com/
Facebook: https://www.facebook.com/groups/girlmeansbusiness
Instagram: https://www.instagram.com/veronicavsopher/

Unlock the 5 Best Marketing Tips Every Entrepreneur Needs To Know Free Guide
https://www.girlmeansbusiness.com/marketing-guide-opt-in

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Season 1 of Rocky Mountain Marketing is in the books! In today's episode, Katie discusses the purpose behind the podcast and what to look forward to in Season 2.

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Connect with Katie Brinkley:
Instagram: https://www.instagram.com/next.step.social/
LinkedIn: Linkedin.com/in/katiebrinkley
Clubhouse: joinclubhouse.com/@katiebrinkley
Website: www.nextstepsocialcommunications.com

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Our guest today is Veronica Sopher. She is an award-winning visibility strategist who helps entrepreneurs garner national media placement that promotes their brand legitimacy. Brands that have strong personal branding have impressive growth in profits.

With a family of journalists and lawyers, she found herself fascinated with people's stories, how their values are formed and how these stories make a huge impact on the world. Also, having a communal sense of responsibility, which her family instilled in her, to support other businesses affected how she structured her business today.

According to her, personal branding is for all businesses that have visibility. Personal branding is your promise. It is who you are, what you do, and what you want people to expect from you. It doesn't have to be complicated. It just has to be YOU. She believes that everyone has something that they can tap within themselves and work out of.

At this time where everybody's online, you have to level up your game and be everywhere. You have to diversify your presence - traditional and non-traditional media. Having the right team to help you bring out your authenticity is important to navigate through success. As a business owner, you have to either want to learn how to do things or delegate. If you don't have the time and interest to learn one thing, you can delegate such tasks to someone who is an expert in the field. Otherwise, you will be missing opportunities.

Learn more about personal branding strategies and how to win 2021 with it!

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EPISODE LINKS
Visit Veronica's website: https://www.veronicavsopher.com/
Facebook: https://www.facebook.com/veronicavsopher
Instagram: https://www.instagram.com/veronicavsopher/

Learn more about Katie and Next Step Social Communications: https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley
https://www.instagram.com/next.step.social/

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In today's episode, we have Jess Dewell, Managing Partner of Red Direction and host of Bold Business Podcast, who shared valuable tips in helping small businesses create a strong growth impact plan. She found satisfaction in helping small businesses what they are good at and amplifying it to reach their goals. She said that knowing your strengths and how to prioritize them are key to effective business strategy. When your business seems to be going far off track, there might be a discrepancy with the goals you are setting, your strengths, and your strategy. It is always important to go back and evaluate your growth impact plan.

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EPISODE LINKS
Visit Jess's website: https://reddirection.com/
Facebook: https://www.facebook.com/RedDirectionConsulting/

Learn more about Katie and Next Step Social Communications: https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley

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This week's guest is Brendan Kane. He is the author of the books One Million Followers: How I Built A Massive Social Media Following In 30 Days and Hook Point. He's been providing business and digital strategies to clients such as A-listers Taylor Swift and Rhianna, and big brands like MTV, IKEA, and Skechers for more than 15 years. His rich experience allowed him to identify the secrets of growing your audience authentically. In digital marketing, your competition is not only your direct competitors but all the other businesses, from different industries, that also have an online presence. He shared with us the common mistakes that most business owners make when working on their social media presence. One thing he mentioned was the importance of having a content structure that is most suited to your strength. What works for one person may not necessarily work for you. It is best for you to know what you can best and most comfortably do. Lastly, it is the right mindset that will make you go further.

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EPISODE LINKS
Visit Brendan's website: https://book.hookpoint.com/
Instagram: https://www.instagram.com/brendankane/
Email: bkane@brendanjkane.com

Learn more about Katie and Next Step Social Communications: https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley

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Today we have Francie Hinrichsen who is the owner and founder of Simply Integrated LLC, a digital marketing company that aims to help small business succeed via effective website analytics strategies. She believes that she is destined to be an entrepreneur as she grew up watching his father wear different entrepreneur hats. She specializes in SEO and CRO techniques that helps small businesses maximize their online presence and create informed decisions. She is also passionate about creating an encouraging and actionable space for women through her mastermind. Her mastermind anchors in an all-women community where they support and help each other.

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EPISODE LINKS
Visit Francie's website: https://simplyintegratedllc.com/
Facebook: https://www.facebook.com/SimplyIntegratedLLC
LinkedIn: https://www.linkedin.com/in/franciemuellerhinrichsen/
Instagram: https://www.instagram.com/simplyintgrtd/

Learn more about Katie and Next Step Social Communications: https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley
KatieBrinkley.com/guide

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In this week's episode, we are so lucky to have Carole Bardasano, founder of Digital Buzz, on the show to share what she thinks the top digital trends coming this 2021. Her many skills including being a multi-lingual landed her the Swatch's Group Head of Digital Marketing for the US market post. She strongly believes that having a strategy can help you succeed in business. Social media or digital media trends, as a whole, changes so often that what works 3 months ago may not work at this time. It is a continuous journey of discovering what works and what doesn't. This year, 2021, greatly video marketing. Showing up in front of the camera and talking directly to your audience plays a great deal in customer experience as well as search engine's algorithm. Another huge trend this year is direct messaging as it brings you to an almost-personal level with your customers.

Carole believes in investing in doing research about your business. Your business should answer a problem while you make a profit out of it. If these two aren't met, then it's not going to work out. This episode is jam-packed with everything digital marketing that you wouldn't want to miss!

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EPISODE LINKS
Visit Carole's website: https://www.thedigitalbuzzus.com/
Instagram: https://www.instagram.com/thedigitalbuzz/

Learn more about Katie and Next Step Social Communications: https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley
https://www.instagram.com/next.step.social/

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Audio Branding can get your marketing to greater heights. More often than not, we don't usually pay attention to the audio side of our marketing material. It is that one part that we tend to put at the back of the list. But what we don't know is that the sounds you use is so important and that it enhances your marketing strategy by targeting the emotions of your audience therefore making a strong connection to them.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Visit Jodi online:
www.voiceoversandvocals.com
https://www.linkedin.com/in/jodikrangle/
https://www.facebook.com/pieceofcakevo/

Learn more about Katie and Next Step Social Communications: www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley
instagram.com/next.step.social

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In this week's episode, we got the chance to talk with Brandon Koslow who is the Director of Paid Search. He has a double major in Finance and Entrepreneurship which explains why he's into data and spreadsheets. After taking a course about SEO, he and his friends thought of offering this service to small businesses and eventually making it a business. According to him, having the right mindset to face failures over and over again is important when thinking of putting up a business. This and doing a lot of networking can help you reach many potential clients. He handled a couple of huge clients in his 8-year-plus career across different niches. He discussed what Google Ads means and how is this so effective when used correctly. For realtors, he said that one good strategy to do in the initial stage is display remarketing. You will allow your ad to show up in places where your target market is spending most of their time online. He talks more about this, what to consider in setting the budget, what are pixels, and conversion tracking.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Visit Brandon online:
https://www.clicksandclients.com/
https://www.linkedin.com/in/bkoslow/

Learn more about Katie and Next Step Social Communications: www.nextstepsocialcommunications.com
FREE VIDEO TRAINING: www.katiebrinkley.com
linkedin.com/in/katiebrinkley
instagram.com/next.step.social

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Many are jumping into the real estate world not knowing that it is more than selling and buying a house. Why do what everybody else is doing? How do you rise above everyone else? Alexandria Reed talked about how her passion for hospitality coupled with authenticity brought her most of her clients. She believes that more than buying the house, people are buying their future home so she makes sure that she is able to connect to them by being herself. Aside from this, she is also a blogger and a mom of two incredible girls. Learn more about how she does everything so well.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Visit Alexandria online:
https://www.mrsalexandriareed.com/
instagram.com/gladiatebeautifully
instagram.com/mrsalexandriareed

Learn more about Katie and Next Step Social Communications: www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley
instagram.com/next.step.social

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As an entrepreneur, it can be hard to give up some tasks because you might think that no one can do the job as well as you can. In today's episode, we talk about how to find a VA and the opportunities it will provide you to GROW your business. If you are ready to grow your business this episode goes over how to identify not only your ideal client but how to outsource tasks and grow your business.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Visit Mary online:
www.successmagnified.com
www.linkedin.com/in/marygaulentrepreneursuccessmagnified/
https://www.facebook.com/SuccessMagnified/

Learn more about Katie and Next Step Social Communications: www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley
instagram.com/next.step.social

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In today's episode, we are joined by Matt Brower, an Arizona state university graduate. He is now the CEO of officechief.com and a licensed commercial real estate managing broker. He joins us to talk about carving your path into the industry by taking on responsibilities. Matt is also a motivational speaker who emphasizes having the right mindset to build a strategy with combined technology with marketing to create a tool that helps things sail smoother.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Visit Matt's website:
https://www.officechief.com/
https://www.columncommercial.com/home
LinkedIn: https://www.linkedin.com/in/mattbrower/

Learn more about Katie and Next Step Social Communications: https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley

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In this week's episode, we are in conversation with Lisa Kempton, an automation expert and the Founder of Sage Peak Business Solutions, who helps businesses automate systems and processes to cut down on paperwork. Alongside this, the Colorado girl, now based in Ohio, hosts her very own podcast 'Business Under Pressure' conducting interviews of experts to discover real-world solutions to everyday problems in business.

She believes in making all the work happen automatically without manual duplication; hence, she recommends Zapier (an automation tool). Her motto in life is to work smarter and not harder, so we all have ample time to enjoy life.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Visit Lisa's Facebook: https://www.facebook.com/groups/successdrivenentrepreneurs/

Learn more about Katie and Next Step Social Communications: https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley

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In this week's episode, we speak with Beth Bogan, who is the owner of Ace Chat from Colorado. She believes in creating relationships that positively affect someone's day through live chat. Since 2011, Beth and her team strive to create a positive environment that represents their clients warmly and professionally and treats their visitors with kindness and compassion. She talks about how her life is like growing up and born in New Jersey and how her family likes to travel a lot, so she gets to see different places - all 50 states. We asked her about her career journey and how Beth started doing various jobs, especially on Customer Service, before she began to Ace Chat. She pegged on bringing a culture of kindness and compassion in a workplace, which she thinks is not usually around these days, that's why she came up with the idea of starting Ace Chat. She also gave tips and advice on business owners, especially those who are just starting up.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Visit Beth's website:
https://www.acechatservice.com/
Facebook: https://www.facebook.com/AceChatService
LinkedIn: https://www.linkedin.com/in/ace-chat-live-internet-chat-6b2a7747/

Learn more about Katie and Next Step Social Communications: https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley

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Justin Cooper is a family man, a real estate investor, a senior loan officer with Pine Financial Group, and a coach and consultant.
Today, he joins us to share his strategies on helping people buy their first rental property right. Cooper has been investing in the market since 2007 and has managed to complete several projects in Denver, Colorado successfully. He believes in best serving his clients by understanding their journey.
Furthermore, Cooper explains why education-based marketing is his go-to regarding hard money and how he's been keeping it running during the pandemic via Facebook.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Visit Justin's website:
https://pinefinancialgroup.com/
Youtube: https://www.youtube.com/user/pinefinancial

Learn more about Katie and Next Step Social Communications: https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley

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Our guest on today's podcast is Luke Falcouner, a young entrepreneur. He joined forces with tech startups at an early stage, both as an employee and co-founder. Passionate about helping companies scale and grow, Luke came across digital marketing and automated systems.
As of now, Luke is the owner of Peak Leads, a company helping real estate agents, lenders, and investors with lead generation.
Furthermore, Luke's advice to oncoming entrepreneurs is to invest partially into the business initially, in terms of time and money. Once you find yourself striving every day to improve in the field, you may take it up as a full-time commitment. Lastly, he speaks about different social media platforms to opt for your business and why.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Visit Lukes's website: https://www.peakleadsllc.com/
Facebook: https://www.facebook.com/peakleadsllc/
LinkedIn: https://www.linkedin.com/in/lukefaulconer/
Instagram: https://www.instagram.com/peakleads/?hl=en

Learn more about Katie and Next Step Social Communications: https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley

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In today's episode, Ashley Kruse, Owner of Compel Company shares with us some insights on how to grow and expand yourself and your business by always trying new things. Ashley has explored multiple fields such as photography, video, and design and has combined her wonderful talents to create Compel which is a one-stop-shop for all your branding needs. She also discusses the importance of building networking circles with other business owners and learning through their gains and losses amongst other things.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Visit Ashley's website:
https://compelcompany.com/
Facebook: https://www.facebook.com/compel.co
LinkedIn: https://www.linkedin.com/company/compel-co/
Instagram: https://www.instagram.com/compel.co/

Learn more about Katie and Next Step Social Communications: https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley

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In this week's episode, we are joined by Stephani Beninati, a former stand up comedian. Now she is a broker and the owner of strategic insurance services; she has been assisting the construction real estate industry for over 20 years; she also sat on many boards such as the home builders association or Metro Denver, home builder foundation and The construction resource group.

Stephani talks about her struggles and how she was when she was growing up. She also talks about how she was able to use her experience to get into the insurance industry. How she realized that once we control our fate, we all improve on a personal and professional level. She also talks about how she started her sales career, starting on various jobs before moving to Colorado and starting an insurance agency for real estate.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Visit Stephanie's website:
https://www.strategicinsservices.com/
Facebook: https://www.facebook.com/strategicinsservices
Instagram https://www.instagram.com/strategicinsservices/
LinkedIn: https://www.linkedin.com/in/stephaniebeninati/

Learn more about Katie and Next Step Social Communications: https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley

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In this week's episode, we've invited Amy Carter, who highlights the importance of storytelling for your business.
Amy is passionate about writing and opted to create content for small businesses as a fulltime job. Furthermore, she discusses tips on where to find your audience and how to pick out the right social media platform for yourself and your company. She's a cheerful soul who motivates one and all to follow their dreams and be vocal.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Visit Amy's website:
https://www.lewiscartercreative.com/

Learn more about Katie and Next Step Social Communications: https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley

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In this week's episode, we speak with Jake Belvin who is a freelance photographer, videographer, and small business owner from Denver, Colorado. Jake specializes in travel, tourism, and documentary story-telling. He's been shooting professionally since 2013. He talks about how he sees the world while traveling through his camera lens and gained success with photography and videography. We asked him how he started his journey as a boulder in Colorado and how his upbringing shaped him into what he is right now. He tells us how he started with photography as a hobby studying at the University at first then turns into shooting photography professionally while gaining experience and support working with people of the same hobby. He answers questions on how networking helped him to have a better stance as a professional photographer.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Visit Jake's website:
https://www.jakebelvin.com/
Facebook: https://www.facebook.com/jakebelvin/
Instagram https://www.instagram.com/jakebelvin/
LinkedIn: https://www.linkedin.com/in/jakebelvin/

Learn more about Katie and Next Step Social Communications: https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley

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Today we have with us, Roger Cunningham, who juggles between digital marketing and standup comedy. He's a lighthearted boy from Texas who speaks about selling innovative goods and how he's grown in the field with all the passion within. He also shares his strategy regarding establishing a successful e-mail presence and creating a marketing funnel.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Visit Roger's website:
http://www.gingertreeinnovations.com/
https://gingerupmedia.com/
https://www.mountainprimal.com/
Facebook: https://www.facebook.com/mountainprimal
Instagram: https://www.instagram.com/mountainprimal/
Youtube: https://www.youtube.com/channel/UCLQJb3VsgcJyzfqJ1bkfeiQ

Learn more about Katie and Next Step Social Communications: https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley

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Joining us on today's podcast is Jason Yormark, the founder of a social media agency based in Seattle, called Socialistics, and keynote speaker. They are keen on teaching people how to leverage their social media effectively for businesses of all sizes.
We do a deep dive into social media best practices in this episode. Lots of your buring questions on social media are answered in this episode!!
Should you be on every social media channel? How often should you post? Should you do it yourself or should you outsource?

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Visit Jason's website:
https://socialistics.com/
Facebook: https://www.facebook.com/socialistics
LinkedIn: https://www.linkedin.com/company/socialistics/
Instagram: https://www.instagram.com/socialistics/

Learn more about Katie and Next Step Social Communications: https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley
Instagram.com/next.step.social

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In this week's episode, we speak with Suzanne Mitchell, who is the owner of Zamar Screenprinting, along with her husband. Suzanne started her business in her garage 27 years ago and has since helped numerous individuals and companies find their perfect promotional match. Suzanne is an award-winning networker and has grown her business immensely over the last 25 years. As a successful business owner, she shares tips and tricks on how to get better sales through networking. She also shares her experience with the 'Postcard Campaign', which is a campaign to learn more about your clients on a personal level and how it has helped her grow.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Visit Suzanne's website:
https://zamarinc.com/
Facebook: https://www.facebook.com/ZSPINC/
LinkedIn: https://www.linkedin.com/in/sdmitchell/
Instagram: https://www.instagram.com/zamarscreenprinting/

Learn more about Katie and Next Step Social Communications: https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley

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In this week's episode, John Striebel joins the show. He is the CEO of Apollo Energy.
John has been an active participant in the solar industry for the past seven years. However, over the last four years, John has worked effortlessly to establish Apollo Energy as a high-quality solar electricity provider. From someone who conducts both non-profitable and profitable businesses, his key advice is to regulate cash flow into the business and plan for catastrophe. He believes that investing too much too quickly is possibly the biggest mistake new business owners make, so he relies on a smaller circle and keeps himself flexible for adjusting in almost any role.

Furthermore, Striebel speaks about maintaining a good reputation online and what he does to spark his audience's interest in the field.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Visit John's website:
https://www.harnessoursun.com/
Facebook: https://www.facebook.com/john.striebel
https://www.facebook.com/ApolloEnergyColorado/
LinkedIn: https://www.linkedin.com/in/john-striebel-94a86790/
https://www.linkedin.com/company/harnessoursun/about/

Learn more about Katie and Next Step Social Communications: https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley

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In this week's episode, I speak to Leslie Jones, who is on a mission in Colorado.
She was always keen on learning about people and selling ideas, which lead her to pursue coaching as a full-time job. She has experience working with both large and small businesses as an executive coach. She speaks about how important Facebook has been to her and Spiral Method and why her content depends significantly on public demand. Leslie believes in asking questions, reaching out, and being authentic.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Visit Leslie's website:
https://www.spiralmethod.com/
Instagram: https://www.instagram.com/lesliejonesspiralmethod/
Facebook: https://www.facebook.com/groups/783284838860284/
LinkedIn: https://www.linkedin.com/company/spiralmethod/

Learn more about Katie and Next Step Social Communications: https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley

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In this episode, businesswoman extraordinaire Laurie Helmick, owner of the famous Luxe Salon in Denver, Colorado, joins us and shares her experiences as a salon owner. Laurie has been in the salon business for over 43 years and is the pioneer of day spas in Denver. She engages us with her stories about how she climbed up the career ladder and what helped her become as successful as she is now. Additionally, she sheds light on how businesses have suffered during the pandemic and how it affected customers and business owners alike.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Visit Laurie's website:
https://luxesalon.com/
Facebook: https://www.facebook.com/luxesalondenver
Instagram: https://www.instagram.com/luxesalondenver/

Learn more about Katie and Next Step Social Communications: https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley

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In this episode, I speak with Jarrod Perrot. Jarrod is the proud owner of a picture framing business in historic LoDo. He speaks about his journey and how his plans turning out differently led him to grow as a person and as a business owner. Furthermore, he highlights the importance of getting involved with the community. He focuses significantly on the street presence as well as social media to market his retailing business and aims to make all of his customers feel like family.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Visit Jerrod's website:
http://5280customframing.com/
Instagram: https://www.instagram.com/5280customframing/
Facebook: https://www.facebook.com/5280customframing/

Learn more about Katie and Next Step Social Communications: https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley

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Today, we are in conversation with Brent Thelen from Michigan, who believes that art wouldn't exist without the ability to communicate.

From a hard-working boy who worked in the restaurant industry, to starting his very own design agency, Brent has come a long way. He speaks about web designing and development as a career and why he emphasizes nurturing relationships with both the colleagues and the clients. Brent prefers working with quality freelancers and contractors and researches his clients thoroughly to understand their needs best. With an optimistic outlook on his business, his mantra is 'never to stop learning.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Visit Brent's website:
https://brentthelendesign.com/
Instagram: https://www.instagram.com/brentthelen/
Facebook: https://www.facebook.com/brentthelendesign/

Learn more about Katie and Next Step Social Communications: https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley

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There are a lot of people out there that do what we do for a living. How do you make yourself stand out from the rest? In this episode of Rocky Mountain Marketing, we talk with Phillip Aronoff who owns By The Numbers Bookkeeping and Accounting. He shares how working smarter, not harder, has helped him build a successful business.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Visit Philip's websites:
https://www.bythenumbersbanda.com

Learn more about Katie and Next Step Social Communications: https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley

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In this weeks episode, we speak to Meg Mothershed of Mothershed Design. There are three big questions every business needs to ask themselves. Who are you? What do you do? Why does it matter? We discuss in detail in this week's episode.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Visit Meg's websites:
mothersheddesign.com
https://www.facebook.com/mothersheddesign/
https://www.instagram.com/mothershed_design/

Learn more about Katie and Next Step Social Communications: https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley
instagram.com/next.step.social

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Relationships are everything. In this week's episode, we speak with Nick Mancini, owner of Collective Counseling Solutions, and we discuss the importance of creating authentic relationships. Something that can be difficult to do in the digital space when not executed correctly.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Visit Nick's websites:
http://collectivecounselingsolutions.com

Learn more about Katie and Next Step Social Communications: https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley

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Just because you are a small business doesn't mean that large corporations necessarily know more than you do just because they are bigger. In this episode, I talk to Scott Perry and he shares some valuable insights he's gained from both the corporate world and the small business world. Big businesses aren't necessarily smarter than you, they are human and make mistakes as well. Being a small business owner is an isolating experience for many, but it doesn't have to be.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Visit Scott's websites:
www.mycoloradobusinessbrokers.com
https://www.linkedin.com/in/scott-perry-mba-2159a429/

Learn more about Katie and Next Step Social Communications: https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley

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Ready to GROW your business? In this week's episode we speak with Nate Ishe Lappegaard owner of Kite + Dart Group. We dive into the reasons your small business might be stagnant and how to grow. Quit comparing your business to other businesses like yours and what worked for them.

Great tips on how to refocus your business and make the important changes to really grow and scale.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Visit Nate's website:
www.kitedart.com

Learn more about Katie and Next Step Social Communications: https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley

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It is a process finding balance being a workaholic and an entrepreneur. Burnout is a very real thing for small business owners and entrepreneurs, especially when you are a perfectionist.

In this week's episode, we speak with Khara Croswaite Brindle, author of The Perfectionuer, about finding that balance of being a successful entrepreneur and avoiding burnout. This is a great episode for any business owner who needs help managing their work-life balance.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Visit Khara's websites:
https://www.amazon.com/dp/B08C6XMD3F
http://www.croswaitecounselingpllc.com
www.linkedin.com/in/khara-croswaite-brindle-ma-lpc-acs-b04749143/

Learn more about Katie and Next Step Social Communications: https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley

Perfectioneur From Workaholic to Well-Balanced: One Therapist's WORKBOOK to Get You There

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Is the entrepreneur path the path for you? In this episode, Lizzy Harris takes us down the path to being a successful entrepreneur and listening to your heart if you think the corporate world just isn't for you.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Visit Lizzy online:
www.pipitcommunications.com
www.linkedin.com/in/lizzyharris/

Learn more about Katie and Next Step Social Communications: https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley

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In this episode of Rocky Mountain Marketing, we speak with Ryan Bramwell, owner of the motion graphic creative agency, SPILLT. He shares his insights on changing hats along his business ownership journey. From designer to owner he shares how he has successfully grown his agency and learned how to run a thriving design agency.

A great episode for all the small business owners who juggle wearing the many hats that come with business ownership.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Visit Ryan online:
www.spillt.com

Learn more about Katie and Next Step Social Communications: https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley

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In this week's episode we learn from Stephanie McTigue, owner and designer at CoFi Leathers. We discuss the importance of consistent posting on social media (even when life or work gets busy) and the importance of keeping a cohesive work/life balance.

A great episode to help remind you that every job you have is preparing you for your next opportunity and to keep your priorities in check.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Visit Stephanie online:
www.cofileathers.com
instagram.com/cofileathers
facebook.com/cofileathers

Learn more about Katie and Next Step Social Communications: https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley

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Wondering how to post effectively on LinkedIn as a business? In this episode, I will give you my FIVE tips for developing the ideal content your customers want to see in their LinkedIn feed and how to ensure your LinkedIn company page audience grows!

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Connect with Katie on LinkedIn: https://www.linkedin.com/in/katiebrinkley/

Visit Katie online: https://www.nextstepsocialcommunications.com/

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Sometimes our college degrees don't take us down the path we expect. In this episode, I speak with Aaron Cummins and Emily Duke, owners of LUX. Denver. We discuss the psychology of being a successful business owner and the importance of following the path that is right for you.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Visit Aaron and Emily online:
https://luxdenver.com

Learn more about Katie and Next Step Social Communications: https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley

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Oftentimes as entrepreneurs, we get caught up in the many aspects that are involved in running our small businesses. In this episode of Rocky Mountain Marketing, we speak with Jessica Fialkovich, owner of Transworld Business Advisors. Jessica explains the importance of managing your finances and not getting caught up in the many other aspects of running your company. Paying attention to your financials will help you not only grow but figure out how much your company is truly worth.

A great episode for all small business owners that might be putting their financials on the back burner.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Visit Jessica online:
https://www.tworld.com/locations/centraldenver/
https://www.linkedin.com/in/jessicafialkovich/

Learn more about Katie and Next Step Social Communications: https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley

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In this episode of Rocky Mountain Marketing, Eric Scott shares his insights on trying to stay ahead of your competitors and the keys to finding social media advertising success through social boosting. As a pioneer in the 3D architecture industry, Eric has always tried to continue learning and find new ways to succeed following his passions.

Lots of great tips, tactics, strategies & inspiration on this episode - don't miss it!

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Visit Eric's website: https://www.vizgraphics.com

Learn more about Katie and Next Step Social Communications: https://www.nextstepsocialcommunications.com
www.linkedin.com/in/katiebrinkley

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When it comes to social media marketing, many small business owners feel one of two things—that it hasn’t been successful for them, or that it’s already too late to start. Well, I am here to tell you that it is never too late to start and I am going to tell you how you can make your social media successful.

Social media is a powerful way to expand your audience and engage with your customers. Let’s start making your social media bring in new customers and create a community that employees, past customers, and new customers want to be a part of.

Ready to take your social media to that next step? Then don't miss this episode!

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

Learn more about Katie and Next Step Social Communications: https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley

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If you heard the name "Twitter" in 2001, you probably would have said, "What on earth does that even mean?" In this episode of Rocky Mountain Marketing, we speak with Nick Stringari on the importance of having a clear idea of your brand. Whether you are starting from scratch or doing a rebrand, he explains the many steps that you need to take and consider the full process of branding.

Learn the importance of branding for your business in this valuable episode!

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Visit Nick online:
https://www.stoic.agency/hello
https://www.instagram.com/nickstringari/
https://twitter.com/nick_stringari

Learn more about Katie and Next Step Social Communications: https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley

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Thinking of taking the leap into freelancing or entrepreneurship? In this week's episode of Rocky Mountain Marketing, we talk with Kristen Phiel and the steps she took from the world of pharmaceuticals to freelance writing. From agency life to freelancer to entrepreneur, Kristen has had the opportunity to experience them all and she shares some valuable tips she picked up along the way.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Visit Kristen online:
https://www.linkedin.com/in/kristenphiel/

Learn more about Katie and Next Step Social Communications: https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley

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On this episode of Rocky Mountain Marketing, we speak with Kyle Wells, owner of multiple coffee shops located in Denver. He left a comfortable corporate job to follow his dreams into entrepreneurship. He takes us through navigating his entrepreneur journey and how he took his coffee shop online once COVID-19 forced him to shut down his physical locations.

Any brick and mortar company will get LOTS of great tips and ideas on how they can pivot their business online.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Visit Kyle's websites:
https://torpedocoffee.com
https://theclosequarters.com

Learn more about Katie and Next Step Social Communications: https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley

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In this week's episode, Beth Klepper explains the power of having video as part of your marketing strategy. We learn how a video allows you to SHOW and TELL. A lot of people are nervous about stepping in front of the camera, but we learn some great tips to get in front of the camera and give your business a face. Putting yourself on camera can take you and your message to a whole new level.

If you have been wondering if video is right for you and your business, this episode is a MUST listen!

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Visit Beth's website: http://mainstreamvideoproduction.com
Visit Beth on Facebook: facebook.com/MainstreamVideoPro/

Learn more about Katie and Next Step Social Communications: https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley

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In this week's episode, we speak with Cameron Walker. Cameron explains how to overcome the hurdle of asking other business owners for that scary four-letter word - HELP. Cameron shares her experiences of owning two separate motion graphic design companies and what she has learned along the way.

Lots of great tips, tactics, strategies & inspiration on this episode - don't miss it!

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Visit Cameron's website: https://www.heyyostudios.com

Learn more about Katie and Next Step Social Communications: https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley

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In this episode of Rocky Mountain Marketing, Lori shares an incredible journey that led her from marketing potatoes to wool to sunflowers and what led her along the path to becoming an entrepreneur. She shares the insight she gained along the way and some of the best advice she received. Join us as we learn about Casa Bonita's biggest recruiter and how if you put your mind to it, you can market anything - even potatoes!

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Visit Lori on LinkedIn:
https://www.linkedin.com/in/lori-garcia-mcgehee-mba-aab452/

Learn more about Katie and Next Step Social Communications: https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley

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Chances are very high that you've heard John Murray's voice before. As the public address announcer for the University Of Colorado Football and countless other athletic and live events, John's voice is a familiar one to thousands of people.

On this episode of Rocky Mountain Marketing, John shares an incredible journey that led him from growing up as a self-professed "trailer park kid" to reaching the highest levels of his profession while also building a thriving Small Business (Jammin DJs) that operates throughout the Denver area.

Lots of great tips, tactics, strategies & inspiration on this episode - don't miss it!

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Visit John's website: https://www.myjammindjs.com

Learn more about Katie and Next Step Social Communications: https://www.nextstepsocialcommunications.com
linkedin.com/in/katiebrinkley

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Discover the 1 massive mistake far too many Small Business Owners make when it comes to marketing on Instagram - and how to avoid it!

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Connect with Katie on LinkedIn: https://www.linkedin.com/in/katiebrinkley/

Visit Katie online: https://www.nextstepsocialcommunications.com/

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Lots of "gurus" and "experts" will give you advice on Social Media, but MANY are missing a few key strategies that will make (or break!) your success online if you want to use social media channels to market your business and win new clients.

Like the show? Keep Katie running and show her your support!

https://www.buymeacoffee.com/katiebrinkley

EPISODE LINKS
Connect with Katie on LinkedIn: https://www.linkedin.com/in/katiebrinkley/

Visit Katie online: https://www.nextstepsocialcommunications.com/

Rocky Mountain Marketing: Recent Episodes

Katie Brinkley

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