A bi-weekly podcast about B Corps and the journey to B Corp certification. B Corp status incites businesses to race towards serving the greater good and reducing harm over the traditional race towards fattening the bottom line with increased profits. A podcast from Dirigo Collective, Responsibly Different™ spotlights businesses from diverse industries with B Corp status, exploring what their mission is and how they are working towards it. Each episode we will also share our journey towards earning their own B Corp certification.
When CBS canceled The Late Show with Stephen Colbert - the #1, Emmy-winning show in late night - they called it "purely a financial decision." Chris Marine isn't so sure. In this special Fireside episode, the Campfire founder and CEO traces the story most coverage skips: how your attention becomes advertising dollars, how those dollars decide what gets made and what gets killed, and why the cancellation of one late-night show is really a signal about media consolidation, press freedom, and power.
Drawing on his time in a newsroom, on the buy side, and on the sell side of media, Chris connects the dots between the $16M Paramount settlement, the Skydance merger, the Jimmy Kimmel boycott, the rise of retail-media giants like Amazon and Walmart, and the research on what happens to communities when journalism disappears. It's part tribute, part wake-up call, and an honest look at the power you hold every time you choose where to point your eyes.
This one's personal. Pull up a seat by the fire.
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What actually sticks the morning after the biggest media night of the year? We gathered the Campfire team to break down Super Bowl 60 through a marketer’s lens. The ads, the halftime energy, and the strange alchemy that turns a 30-second spot into a real cultural moment.
Instead of tallying celebrity cameos, we dig into why some ideas pulled people off the couch and into the experience, while others faded the second the game came back on. From Coinbase’s polarizing karaoke moment that engineered participation, to the growing use of AI, de-aging, and digital resurrection that left many viewers uneasy, we explore where innovation worked and where it missed the human mark.
We also spotlight ideas built for utility and momentum. Liquid I.V.’s bathroom blitz, Ring’s lost-dog rescue, and brands that extended beyond the broadcast with puzzles, takeovers, and lead-up campaigns that turned Sunday night attention into Monday conversation. The halftime show sparked its own debate, reminding us that when millions are watching with divided attention, clarity beats complexity.
The takeaway is simple. Whether you’re planning national or local, B2C or B2B, the brands that win are the ones that build for participation, design ideas that travel, and respect the medium they’re showing up in. Sometimes the message matters less than how people experience it together.
If you enjoyed the conversation, follow the show and share this episode with someone who loves marketing, media, sports, culture, or all of the above.
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In this episode of Fireside, Campfire Consulting’s Founder & CEO Chris Marine and Head of Strategy David Gogel sit down with Meranne Behrends and Luke Behrends, founders of Words From The Woods — a Portland, Maine creative agency known for bold ideas, human-centered storytelling, and work that resonates far beyond the algorithm.
Together, we explore why bold creative thinking still matters in a world obsessed with metrics, dashboards, and constant optimization. We dig into what happens when you return to the heart of storytelling, lead with curiosity instead of ego, and protect the human element that often gets lost when everything becomes a data point.
We also reflect on nearly eight years of growing alongside each other — from early shared clients to the trust, honesty, and no-nonsense collaboration that has shaped our work ever since. It’s the kind of advertising partnership that reminds you why this industry can be meaningful, and why the relationships behind the work matter just as much as the work itself.
If you’re interested in creative strategy, brand storytelling, media planning, or simply what it takes to build genuine partnerships in this industry, this conversation is one worth pulling up a chair for.
You can learn more about Words From The Woods and explore their work at: https://wftw.me
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Discover the science of persuasive messaging with communications expert Anat Shenker-Osorio in this compelling archive episode from Benn Marine's former podcast, Ocean of Organizing. While the Campfire team dives into 2026 planning, this conversation from 2019 remains strikingly relevant for anyone crafting messages that move people to action.
Anat, whose research has appeared in The Atlantic, Boston Globe, and The Guardian, shares game-changing insights about how progressive campaigns can craft winning messages. She breaks down the fundamental flaws in typical progressive communication—what she calls the "Boy, have I got a problem for you?" approach—and offers a powerful alternative framework that starts with shared values rather than problems.
Beyond specific messaging tactics, this episode explores the deeper philosophy of movement building. Anat emphasizes that effective campaigns focus on what they're for rather than what they oppose, noting that "what we fight, we feed." She shares examples from successful campaigns around the world—from New Zealand's election of Jacinda Ardern to Minnesota's defeat of Islamophobia—showcasing how positive, values-based messaging transforms outcomes.
Whether you're planning a campaign, crafting organizational messaging, or simply curious about how language shapes our political landscape, this conversation offers invaluable tools for communicating with impact. Listen for practical frameworks you can immediately apply to your own work, and discover why creating hope through positive messaging remains essential even in challenging times.
ASO Communications – This is Anat’s website and where you can learn more about her and her research. If you want to go straight to her research you should follow this link. https://asocommunications.com/
Brave New Words Podcast – You can go behind the scenes on different political campaigns and efforts with Anat and listen in on how different tactics in messaging were used and their outcomes. You can also find this podcast wherever you listen to podcasts. https://bravenewwordspod.com
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Measurement and attribution beyond last click is still in its infancy, and it remains one of the most persistent challenges marketers face at every stage of growth. But we’re also at an exciting moment. Leaders like the one on today’s episode are connecting the dots in measurement and helping solve for real attribution.
In this conversation, Chris Marine sits down with Madan Bharadwaj of M² to explore why there’s no single source of truth in marketing performance and how triangulation attribution offers a more honest, practical way forward.
They break down how triangulation pulls from platform data, incrementality modeling, and first-party signals, and why attribution should be treated as a strategic specialty—not just a line in a dashboard.
Note: Campfire Consulting's Founder Chris Marine will be speaking at Programmatic I/O New York this September. The Campfire team will be there, and we’d love to see you and continue the conversation in person. If you're attending, drop us a line so we can be in touch!
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On the five-year anniversary of Responsibly Different™, we're diving deep into why healthy media ecosystems matter—not just for brands, but for the very fabric of our communities and democracy. Our Founder Chris and Impact Director Benn reflect on the last 5 years of the podcast and the next chapter of the Responsibly Different™ podcast.
Did you know counties that lose their local newspapers see a 2-3% drop in voter turnout? Or that 75% of Americans trust local news compared to only 58% who trust national outlets? As these vital information sources struggle financially, the ripple effects touch everything from civic engagement to community health outcomes.
The podcast explores how programmatic buying, while efficient, often delivers just pennies on the dollar to publishers compared to direct relationships. This financial reality has forced newsrooms to stretch resources dangerously thin, cutting staff and replacing local content with syndicated material. Host Chris Marine shares firsthand experiences from his early career in journalism, painting a vivid picture of what happens when newsrooms lack adequate funding.
We're examining the tension between efficiency and responsibility in media planning. While direct publisher relationships require more time and human interaction, they create stronger partnerships, better placements, and support vital community resources. However, the traditional marketing timeline—where media is treated as the last box to check—makes this approach difficult to execute effectively.
The conversation shifts to how AI and technology advancements are enabling more relevant, contextual messaging that respects audience mindsets throughout their day. Rather than viewing these tools as replacements for human judgment, we see them as opportunities to free marketers to focus on the ethical dimensions of their work.
Listen now to join our exploration of media's role in society and how brands can leverage their advertising investments as a force for good while achieving business objectives. Subscribe to Fireside for more conversations about responsible media practices that strengthen rather than deplete our information ecosystem.
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In this episode of Fireside, Chris Marine and David Gogel sit down with veteran broadcast journalist and Edward R. Murrow Award winner Brian Yocono for a heartfelt conversation about the purpose and power of journalism.
Brian reflects on what it means to report with integrity, the evolving role of local news, and the human side of working in a newsroom. For Chris, who worked alongside Brian early in his career, this conversation is deeply personal — and rooted in the founding values of Campfire: truth, service, and showing up for people.
But it’s also a conversation with real implications for brand leaders, media buyers, and anyone responsible for allocating advertising budgets. Where media dollars go matters. When spent wisely, they can help uphold one of our nation’s foundational pillars — a free and independent press.
Whether you're a strategist, a creative, or simply someone who believes in the power of truth, this episode is a reminder that journalism still matters and it’s worth fighting for.
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Before you drop a dollar into paid media ask yourself, are you really sure you’re reaching the right people?
In this episode of Fireside, we sit down with Anastassia Laskey, founder of Ground Control Research, to talk about the power of audience insight, the role of AI in speeding up foundational research, and why brands need to go deeper than demographics and surface-level personas.
Ana shares how her team helps companies uncover who their audience really is, what drives them, and how to speak their language with intention, precision, and care. We talk about the cost and time myths around research, how strategy suffers without it, and what it looks like to build campaigns from a place of truth rather than assumption.
If you’re a marketer, media strategist, or founder trying to grow with purpose this one’s for you.
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Hidden among the pages of Maine's queer history lies an extraordinary treasure most people don't know exists: 43 different LGBTQ+ newspapers and newsletters dating from 1974 to 2016, all preserved and digitized at the University of Southern Maine. As Megan Mac Gregor reveals in this intimate Pride Month conversation, these publications weren't just news sources—they were community lifelines when mainstream media either ignored queer existence or reduced it to harmful stereotypes.
Journey with us through decades of underground publications that range from radical activist newsletters to mainstream-style newspapers complete with event calendars and classified ads. Discover how the very first issue of the Maine Gay Task Force newsletter launched with a call to action against negative media portrayals, showing how queer media has always been intrinsically tied to activism and resistance.
The story of the Wildstein Club at UMaine Orono offers a powerful window into student activism of the 1970s. As Maine's first university LGBTQ+ student group, they faced significant opposition yet persevered to organize the first Maine Gay Symposium—an event expected to draw 100 people that ultimately attracted 300. Through media controversies, legal challenges, and societal pushback, these young activists created enduring spaces for authentic representation.
Perhaps most moving is Howard Brown's reflection when speaking to these student activists: "They fight not for themselves, but for those coming to UMO in the future who will know pride, not shame. My generation knew only the shame and not the pride." This generational perspective reminds us how each wave of activism builds upon the last, allowing the next generation to dream bigger and reach higher.
The digitization of this historical collection preserves voices that might otherwise be lost to time. Dive into these archives to explore a rich tapestry of community-building, resistance, and self-determination that continues to shape Maine's LGBTQ+ community today. And if you're in Maine, come meet us at Brunswick Pride (June 14th) or Portland Pride (June 21st) to learn more about preserving these vital stories for future generations.
The collection is accessible to anyone in the public, we often get the question of 'is it only for USM students?' and the answer is a resounding no! It is for everyone! You can learn more and explore the digitized materials here.
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What if the best place to run your next ad isn’t online — but inside a packed concert venue, right before the lights go down?
In this episode of Fireside, Chris Marine and David Gogel sit down with Jared McCarthy, Co-Founder of Venue Ad Network, to explore how screens inside live music venues are becoming a powerful tool for both brands and communities.
They unpack the origin of VAN, the role independent venues play in local culture, and why media rooted in real-world moments might just be the future. From rideshare partnerships to creative storytelling between sets, this conversation hits on strategy, purpose, and possibility - all while staying grounded in the music.
Whether you're a marketer, a venue owner, or someone who just misses the feeling of a bass line in your chest, this episode is for you.
Learn more about Venue Ad Network (VAN) - venueadnetwork.com
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What happens when a local newspaper opens a café? In this episode of Fireside, Chris Marine and David Gogel sit down with Aaron Britt, Publisher of The Midcoast Villager, to explore a bold experiment in local journalism—and what it means for the future of media.
Aaron shares how their team transformed a newsroom into a community hub, why the move isn't just about coffee, and how brands and advertisers can better support independent journalism through deeper, more intentional investments.
We talk about the evolving media landscape, the importance of showing up in real life, and why creating physical environments might be the antidote to a digital-first world.
Plus, we introduce a new way to wear the spark of Campfire Consulting and the Responsibly Different™ network on your sleeve—our Responsibly Different Shop, where you can order the Democracy Needs Journalism-inspired tee. All items are ethically made, and 50% of profits from that shirt support nonprofits advancing independent journalism and a free press. Find it at shopcampfire.com.
Whether you’re a marketer, journalist, or just someone who believes in the power of local connection—this episode is for you.
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Visit the Responsibly Different™ Shop where 50% of all profits go back to nonprofit organizations. Wear your spark on your sleeve.
What happens when our desire for climate accountability transforms into cancel culture? In this thought-provoking conversation, author of the book Cancel Culture in Climate, Jenny Morgan breaks down how our collective approach to sustainability communication often backfires, creating fear rather than progress.
Jenny explains what drove her to write "Cancel Culture and Climate" – seeing organizations retreat from public climate commitments out of fear, even as climate impacts intensify around us. She draws a crucial distinction between cancel culture (which permanently labels entities as "bad") and true accountability (which provides clear pathways for improvement).
Through compelling examples like the contrasting approaches of Allbirds and Crocs, she demonstrates how transparency about both achievements and challenges creates space for collective advancement. Rather than celebrating the downfall of competitors, Allbirds showed how industry-wide collaboration benefits everyone – a refreshing alternative to the "schadenfreude" that often dominates sustainability conversations.
For businesses struggling with sustainability goals, Jenny offers practical frameworks for honest communication. Instead of burying setbacks in dense reports or glossing over them with vague marketing language, she recommends directly addressing why certain targets weren't met and what's needed to overcome obstacles. This transparency invites stakeholders to contribute solutions rather than simply criticize failures.
Most importantly, Jenny reminds us that behind every business decision are human beings with complex motivations. Her "motivational conversation" approach encourages exploring with curiosity, actively listening, and discovering shared values – whether communicating with family members, colleagues, or competing businesses. "If we're just focused on winning the argument," she cautions, "we will lose the argument ultimately."
Discover how replacing perfectionism with progress and judgment with curiosity might be our best path forward in addressing climate challenges. Listen now and learn how to have climate conversations that actually work.
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In this special episode of Fireside, Chris Marine and David Gogel of Campfire Consulting are joined by Katie Patrick — Australian-American environmental engineer, author, and self-described “climate action designer.” Katie specializes in “the design of getting people to change,” applying behavioral science and gamification to help communities and businesses drive measurable environmental action.
She’s the author of How to Save the World: How to Make Changing the World the Greatest Game We've Ever Played— a book Forbes named one of the top five for social entrepreneurs, and one that Seth Godin praised as “an urgent and useful guide for anyone who seeks to make a difference. It will change your work for the better.”
Katie is also the founder of Hello World Labs, a platform where she teaches green leaders how to use data, creativity, and game mechanics to boost climate engagement. Most recently, she launched Earth Doctors, a project aimed at empowering kids to become the next generation of planet healers.
In this conversation, we explore:
If you care about people, purpose, or the planet — this episode will reframe how you think about impact.
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The future of media isn’t human vs. machine—it’s human with machine. In this episode, Chris Marine and David Gogel from Campfire Consulting sit down with Adriana Richards and Evan Bogris from AI Digital to explore how AI can supercharge media strategy without replacing the human insight that makes campaigns resonate.
We unpack how their DSP-agnostic tech helps brands plan smarter across platforms like Amazon, TikTok, and Trade Desk—while keeping the emotional intelligence, storytelling, and cultural awareness that AI simply can’t replicate in media strategy, planning and media buying.
Curious how to find the right balance in your own media strategy? Reach out to Campfire Consulting and let’s talk about building media that performs and connects.
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Chris Marine and David Gogel of Campfire Consulting sit down with Gerrit Hooker of Outfront Media to talk all things out-of-home — from the beauty of old-school painted billboards to today’s data-fueled digital canvases that basically follow you (but, like, in a cool way).
Gerrit grew up in the OOH world — literally — and brings decades of insight into how this classic medium has quietly become one of the smartest plays in modern media. While everyone else is yelling at you through your phone, billboards are just... there. Big. Confident. Unbothered. And surprisingly effective.
We get into how brands are using tech like geofencing and mobile ID mapping to make OOH smarter (and creepier... but again, cool creepy), plus how national campaigns are getting hyper-local, and why more consumer brands are using billboards to flex for retail buyers in a B2B world.
If you think OOH advertising is just highway billboards, this convo might just rewire your media brain.
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Retail media is evolving, and so are consumer expectations. In this episode, Chris Marine and David Gogel are joined by Max Mullinix from SmartCommerce to explore how brands can reduce friction in the shopper journey and create seamless, omnichannel experiences. From leveraging programmatic channels to harnessing platforms like Pinterest for product discovery, we dive into how technology is reshaping retail marketing. Plus, we break down the critical role of inventory management in delivering a flawless consumer experience. Tune in to hear about how brands can stay ahead in a rapidly changing landscape.
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It wouldn’t be a media podcast if we didn’t talk about the Big Game! But here’s the twist—Chris and David almost always agree on strategy… except when it comes to the Super Bowl. Who knew?! In this episode, we break down why the Super Bowl still matters (even if you’re not buying a $8M ad), how regional buys, social engagement & retail tie-ins can drive impact, and why mid-sized brands should rethink their Super Bowl strategy. No creative breakdowns here—just real talk about how smart brands win Super Bowl weekend without breaking the bank.
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Agency consolidations are transforming the media landscape, presenting both opportunities and challenges for global and regional brands. The discussion explores the balance between technological advancements and the risk of losing local accountability and creativity in an increasingly centralized market.
• Highlighting growing agency consolidations and expected impacts
• Exploring opportunities for both global brands and regional challengers
• Assessing innovation versus assembly line production in large agencies
• Discussing accountability challenges in relationships with media tech partners
• Evaluating talent retention amid hybrid work models
• Analyzing risks of losing local journalism and increasing news deserts
• Detailing how boutique agencies can maintain unique creative approaches
• Encouraging a balanced future for media agencies amid a wave of consolidation
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Chris Marine and David Gogel unpack the highlights from Disney’s annual Tech and Data Showcase at CES. They discuss what the team is most excited about and explore the impact these innovations will have on media planning and buying in 2025 and beyond.
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Visit the Responsibly Different™ Shop where 50% of all profits go back to nonprofit organizations. Wear your spark on your sleeve.
Imagine if your voice could influence an election. Join us as Chris, Campfire's founder and Benn, a seasoned political strategist, shares actionable steps to boost voter turnout. From early voting to creating accountability with friends, we dive into the power of direct voter engagement—door-knocking, phone banking, and more—highlighting initiatives like SURJ, Vote Forward, and Vote Early Day to make voter contact accessible for beginners.
The episode also emphasizes self-care, resilience, and virtual activism, sharing lessons from 2016. As we close, we focus on building supportive networks, equipping listeners with resources to sustain healthy engagement throughout election season.
Election Related Resources from this Episode
Ballotpedia - enter your address and it will pull up your ballot with information and insights on candidates and issues on your ballot to help you make an informed choice.
BLD SE GOTV kit - This is a kit pulled together by the B Corp community in the South East US for their B Corp Leadership Development conference that happened last month, has great resources for employers
SURJ Phonebanking Opportunities - Phonebank to help move undecided voters and turn out the vote in this final week of the election cycle
Vote Forward - Write Letters to Voters, be sure to get in mail by 10/29
Vote Early Day - Learn about your access to voting early or join a Vote Early Day Celebration
Mental Health Resources
National Alliance on Mental Illness (NAMI) Helpline
Phone: 1-800-950-NAMI (6264)
Hours: Monday–Friday, 10 a.m.–10 p.m. ET
Text NAMI to 741741 for crisis support.
Provides free mental health support and information.
Crisis Text Line
Text: HOME to 741741
Available 24/7
Free, confidential text support from trained counselors for those in crisis.
Suicide and Crisis Lifeline
Phone: 988 (Formerly the National Suicide Prevention Lifeline)
Available 24/7
Provides free, confidential support for people in distress and prevention and crisis resources.
SAMHSA's National Helpline (Substance Abuse and Mental Health Services Administration)
Phone: 1-800-662-HELP (4357)
Available 24/7
Offers treatment referral and information services for individuals and families facing mental health or substance use disorders.
Trans Lifeline
Phone: 1-877-565-8860 (U.S.) or 1-877-330-6366 (Canada)
Available 24/7
Peer support run by and for trans people, offering emotional and financial support to trans individuals in crisis.
The Trevor Project
Phone: 1-866-488-7386
Text: START to 678678
Available 24/7
A resource for LGBTQ youth providing crisis intervention and suicide prevention services.
Enjoying this content? Text us your thoughts! (if you want a response please include an email address in your text)
Learn more about Campfire Consulting
Visit the Responsibly Different™ Shop where 50% of all profits go back to nonprofit organizations. Wear your spark on your sleeve.
Discover the art of balancing sustainability and profitability in an ever-changing industry landscape. Maria Kingery, co-founder of Southern Energy Management and strategic guide at 360 Impact, emphasizes the importance of core values and the cycle of co-creation—connect, commit, celebrate—as foundational elements for leadership and organizational growth. From setting clear visions and tactical execution plans to managing the inherent volatility of the solar and green building sectors, Maria provides a comprehensive framework for achieving both business success and individual fulfillment. Her experience and dedication to using business as a force for good shine through her stories and strategies.
Enjoying this content? Text us your thoughts! (if you want a response please include an email address in your text)
Learn more about Campfire Consulting
Visit the Responsibly Different™ Shop where 50% of all profits go back to nonprofit organizations. Wear your spark on your sleeve.
What if we told you that trash could be a treasure trove of data? Meet Mikey Pasciuto, the co-founder of Scrapp, a startup revolutionizing waste management through data-driven solutions. From his roots in Massachusetts to earning a dual degree in mechanical engineering and sustainability at the University of New Hampshire, Mikey's passion for sustainability is contagious. In this episode, Mikey recounts the unexpected beginnings of Scrapp at UNH, where a project aimed to avoid a five-page paper spiraled into an award-winning recycling app. With the university’s robust support, Mikey and his co-founder Evan transformed their innovative idea into a thriving business.
With Scrapp's journey to becoming a B Corp certification, Mikey delves into their commitment to transparency, ethics, and community engagement. From the impact of AI in sorting efficiency to the broader implications of extended producer responsibility policies, this episode is packed with invaluable insights into the evolving landscape of waste management. Join us for an inspiring conversation that highlights the power of purpose-driven entrepreneurship and the potential for innovative solutions to create lasting environmental change.
Clean neighborhoods can reduce crime, examples here & here
Contact Mikey and Scrapp at https://www.scrapprecycling.com/support
Learn more about Scrapp at www.linkedin.com/company/scrapp or https://www.scrapprecycling.com/
Dirigo Collective Website
What if you could transform the mental well-being of your workplace while driving a meaningful societal change? In this episode, we sit down with Hanneke Willenborg, CEO of OLLY, to explore her inspiring journey from the corporate halls of Unilever to leading a company dedicated to championing mental health. Hanneke shares her passion for purpose-driven organizations and provides an in-depth look at OLLY’s revolutionary initiatives aimed at normalizing mental health conversations and fostering a supportive work culture.
Learn more about OLLY’s social mission is here:https://www.olly.com/pages/mental-health-awareness-month
Project Healthy Minds:https://www.projecthealthyminds.com/
Stats:https://cdn.projecthealthyminds.com/reports/phm_state_of_mental_health_survey.pdf
Olly’s 2023 social impact report,here.
Dirigo Collective Website
Ready to discover how luxury travel can coexist with environmental stewardship? Join us as we sit down with Juan Marambio, Sustainability Manager, and Romina Da Pieve, Deputy Conservation Manager from Explora. These two passionate experts pull back the curtain on how Explora is driving conservation efforts across some of the world's most pristine natural reserves. From the unique ecosystems of Puritama to the breathtaking landscapes of Patagonia's Torres del Paine, you'll learn about the groundbreaking initiatives that are safeguarding these environments for future generations.
Ever wondered how a workforce of 800 people can make a difference in small communities? Juan and Romina reveal Explora's hands-on conservation programs, from international staff working as park rangers to educational outreach for local youth on Easter Island. You’ll hear about the Terevaka Archaeological Outreach program, designed to instill environmental stewardship in the next generation, and the impactful roles high-profile guests play in inspiring broader environmental responsibility. This episode sheds light on how comprehensive and inclusive community engagement can lead to sustainable tourism and lasting conservation.
Travelers, get ready to rethink luxury! We wrap up with a deep dive into sustainable practices in luxury travel. Discover how Explora harmonizes luxury and comfort with environmental responsibility, focusing on sustainable water usage, reducing carbon footprints, and preserving biodiversity. Juan and Romina share insights on transitioning to green energy, moving towards a zero-waste company, and the thoughtful construction of lodges that blend seamlessly with their natural surroundings. This episode will leave you inspired and informed on how purposeful travel can significantly contribute to conservation and sustainability efforts.
B Tourism website
B Tourism podcast series info
Dirigo Collective Website
Can your travel adventures actually contribute to a better world? Discover in this eye-opening episode as we sit down with Rochelle Turner, head of sustainability at Exodus Travel Adventures, to uncover the delicate balance between exploration and environmental stewardship. Rochelle shares her personal and professional journey in advocating for sustainable tourism, offering actionable insights on how travelers can significantly minimize their carbon footprints while still savoring global wonders. We delve into the impact of aviation, the allure of distant destinations, and practical steps to ensure your travels are as green as they are unforgettable.
Travel isn't just about ticking off bucket list destinations—it's about making a meaningful difference. We explore how responsible tourism can uplift local communities through fair wages, local produce, and clean environments. Rochelle discusses the interconnected nature of sustainability and the holistic approaches needed to achieve the UN's Sustainable Development Goals. With actionable tips for planning nature-positive tours, reducing plastic waste, and supporting protected areas, this conversation is a must for anyone looking to enrich their travel experiences while respecting the planet.
Our mission doesn't stop at eliminating plastic waste by 2023. Despite setbacks from the COVID-19 pandemic, Rochelle shares inspiring efforts to provide clean drinking water without plastic and the importance of community collaboration. From innovative projects like creating eco-bricks in Indonesia to combating over-tourism by choosing responsible travel companies, this episode is packed with insights on how to travel mindfully. Join us and be a part of the movement to enjoy the privilege of travel while upholding our collective responsibility to the world. Don't forget to subscribe, rate, and spread the word about responsible living!
B Tourism website
B Tourism podcast series info
WWF carbon footprint calculator
Learn more about the United Nations Sustainable Development Goals
Responsibly Different™’s SDG podcast
Citizen science reports
Exodus travel foundation
What’s a carbon handprint vs footprint
Dirigo Collective Website
Ever wondered how a vacation resort could change the world? Join us as we sit down with Madison Daum, the dynamic Sustainability and Social Purpose Manager at Legacy Vacation Resorts (LVR), who shares the remarkable transformation of LVR under the visionary leadership of founder Jared Meyers. Discover how credible certifications like B Corp and 1% for the Planet have become the bedrock of their mission, impacting both the company culture and environmental footprint positively. Madison reveals the geographical reach of LVR's resorts across Florida, Nevada, Colorado, and New Jersey, and the meaningful changes these certifications have sparked in the hospitality industry.
Hear about Madison's inspiring journey into sustainability, starting from her academic pursuits to her impactful roles at companies like Amavida Coffee and now LVR. We delve into the synergistic efforts between LVR, Florida for Good, and B Tourism in advocating for responsible travel and community support. Learn how the hospitality industry can be a powerful educator for sustainable practices, from simple acts like reusing towels to bigger initiatives supporting local economies. Tune in to uncover the potential for ethical travel advisory services to foster mindful tourism, all while aiming to instill more responsible travel habits across the globe.
Podcast episode: Impactful Decisions with Jared Meyers of Legacy Vacation Resorts
B Tourism website
B Tourism podcast series info
Amavida coffee
Sistema B
Business for good lab in Florida link to learn more
B Impact Clinic in New Hampshire to learn more
We are neutral
B Corp video from LVR
B Academics
Dirigo Collective Website
What if tourism could be the key to solving global challenges like climate change and over-tourism? Join us as Brittany sits down with Brooke Hansen from the University of South Florida and Dr. Alan Fyall from the University of Central Florida to explore the revolutionary potential of responsible tourism. They tackle pressing issues like improving employee wages, adapting working hours, and making travel more accessible for everyone, all while aiming to create a more equitable and inclusive industry. Learn how responsible tourism isn’t just about preserving the environment but also enhancing social well-being.
Brooke and Alan emphasize the importance of a collaborative approach in shifting from destination marketing to destination management and stewardship. Hear about the impactful initiatives at the University of South Florida where students work on hands-on projects to educate local businesses on sustainable practices. Discover how innovative marketing strategies can inspire quicker behavioral changes in travelers, highlighting real-world examples, such as the challenges faced during Miami's spring break.
Additionally, the episode delves into the evolving practices in hotel housekeeping and the intersections between sustainability, human trafficking, and accessible travel. With discussions on the inspiring Embu River Camp in Kenya and the influence of organizations like Intrepid Travel and B Corps, the conversation underscores the role of education in fostering responsible tourism. Brooke and Alan paint an optimistic picture of the future, showing how the next generation, armed with innovation and sustainable practices, can drive meaningful change in the tourism industry.
Florida green lodging certification program
B Tourism website
B Tourism podcast series info
Dirigo Collective Website
As B-Corp Month unfolds, we're not just marking our calendars; we're making a mark on the planet with businesses that embody sustainable and ethical practices. In this episode, our co-hosts, Benn and Brittany share the theme for this year's B Corp month, This Way Forward, as well as some events to look to attend. They then share about B Corps that currently have their attention.
B Corp Month Website
Champion’s Retreat March 18-22 in Vancouver
B Lab’s Network Fair on March 7th
B Corp’s we support
Dirigo Collective Website
Embark on a transformative journey with us as Benn is joined by David Gogel, President of Campfire. Together they unfolds the intriguing evolution of Dirigo Collective from a media strategy hub to a strategic consulting titan, Campfire Consulting.
Read more of our story on our Blog Post
And be sure to visit our new Website
Dirigo Collective Website
Discover the future of ethical sourcing as Bill Markmann, president of Counterpoint Consulting, joins us to reveal how the Ready RFX tool is revolutionizing procurement with a malleable platform you can customize to your sustainability needs. This episode promises to elevate your understanding of how businesses can navigate the complexities of modern procurement, ensuring compliance while championing ESG values. Ready RFX isn't just about cutting costs; it's a pathway to sustainable procurement, enabling companies to align their purchasing power with their principles for a greener, more responsible future.
Transitioning from paper to digital has never been more critical, and Bill guides us through this seismic shift in procurement practices. We dissect how ReadyRFX simplifies collaboration and risk management, offering a responsive system that keeps pace with ever-evolving environmental regulations. As we unpack the importance of data in shaping procurement strategies, we also highlight the tool's capacity to tailor sourcing criteria to resonate with a company's mission, ensuring that every purchase decision is a step towards a greater good.
Finally, we look beyond the nuts and bolts of procurement technology to the human side of the equation. Bill and David ponder the vital role procurement leaders play in crafting a legacy of sustainable practices, weighing the risks and rewards of integrating stakeholder interests into supply chain management. With ReadyRFX's customizable and user-friendly platform, we explore how companies can create lasting value that resonates with employees, customers, and the environment. Join us for a compelling look at how strategic sourcing is not just a business function, but a force for positive change in our world.
Learn more about ReadyRFx Here
Dirigo Collective Website
Imagine aligning every dollar you spend with your deepest values and contributing to a better world with each swipe of your debit card. This isn't a dream—it's the innovative vision of Kedar, co-founder of Karma Wallet, our esteemed guest who guides us through the creation of a FinTech platform that's revolutionizing ethical consumerism. His journey from evolutionary biology to the forefront of sustainable finance reveals how Karma Wallet measures the social and environmental outcomes of our purchases, enabling us to make impactful choices that resonate with our personal ethos.
As we peel back the layers of consumer transparency and trust, Karma Wallet emerges as a beacon for ethical brands and the conscious consumers of today—especially Gen Z, who crave authenticity. We delve into how Karma Wallet's platform provides a transparent stage for brands to communicate their sustainable narratives, supported by robust data and credible sources. This fosters a deep connection between consumers and companies, with every transaction reiterating the paradigm that money can indeed be a powerful tool for societal transformation.
The curtain closes with a call to action, inviting listeners to join the Karma Wallet community and use their financial power for positive change. Discover how you can suggest new brands and learn about Karma Wallet’s commitment as a B Corp and a member of 1% for the Planet. By engaging with Karma Wallet's mission on social media or simply by staying informed about their membership and debit card launch, you become part of a collective movement that wields every financial decision as a catalyst for a greener, more equitable world.
Karma Wallet
How to join the community:
Join the waitlist to stay in the know when the Karma Wallet Card launches in early Spring 2024! You can learn more here, Karma Debit Card & App. The referral program will be coming soon.
Get in touch with the Karma Wallet Team
Dirigo Collective Website
Britt Lundgren, Senior Director of Sustainability and Government Affairs at Stonyfield, discusses the company's commitment to addressing climate change and its efforts to reduce carbon emissions, transition to renewable energy, and improve packaging sustainability. She also highlights Stonyfield's support for farmers affected by flooding and the positive impact of organic farming on flood resilience. The conversation explores the transition to organic dairy farming, Stonyfield's commitment to B Corp, the value of the B Corp community, and appreciation for the B Corp community.
Stonyfield's Website
Dirigo Collective Website
Imagine navigating through the labyrinth of life, constantly questioning your choices and battling feelings of inadequacy. Sounds familiar? Judy Schenk, our insightful guest, primarily works with women, shedding light on the value of bravery in the face of discomfort and uncertainty. She encourages us to celebrate our achievements, however small they may seem, and confront the negative self-talk that often undermines our potential.
Judy Schenk has dedicated her life to creating beauty and grappling with life's most profound questions. From her transformative experience at the College of the Atlantic in Maine to her discovery of the B Corp community, Judy's journey is an inspiring blend of introspection and action. As the conversation evolves, Judy opens up about her passion for B Corps that prioritize people, planet, purpose, and profit. The episode concludes with a poignant recitation from her book, "Intuit: The Poems of an American Woman." Are you ready to embark on a journey of self-discovery and change with Judy?
Judy Schenk Coaching
Judy’s Linked In
judyschenkcoaching@gmail.comAlfred North Whitehead’s - The Aims of Education. Written in 1920.
College of the Atlantic, Bar Harbor, ME- coa.edu
Antioch New England Graduate School, Keene NH- info.antioch.edu
The National Outdoor Leadership School, Lander WY- nols.edu
Ravencrest, Estes Park, CO- ravencrest.org
Judy's poetry collection: In.tu.it The Poems of an American Woman
You can purchase In.tu.it through:
Firepondpress.com. Or Email: Firepondpress@gmail.com
Also found on Amazon.
Also...Life is encountered together. Judy would like to celebrate the symphony of voices that have shaped her and thus the words and sentiments of this podcast. This podcast is most gratefully dedicated to each of you. Chris, Brittany, Charles, Everett, Cameron, Alex, Arlo, Boden, Waylon, Braelyn, Michael, Jesse, Cody, Jennifer, Jen, Laurie, Kristin, Osaru, Kit, Liz and many others...
Dirigo Collective Website
Ever wondered how a simple idea can turn into a roaring business with sustainability at its core? Strap in for a fascinating chat with Wylie Robinson, the founder behind Rumpl Blankets. A surf and ski trip adventure gave birth to an ingenious product - a sleeping bag blanket, and from there, Rumpl was born. Wylie walks us through the journey of creating a unique, minimalist design that sets Rumpl apart, inspired by sandstone patterns, to the values that fuel his brand, sustainability being paramount.
Delve into the complexities of obtaining a B Corp certification and the importance of supporting other sustainable businesses. Wylie enlightens us about the challenges of the certification process, the influence that brands like Patagonia had on his journey, and how a master's student played a pivotal role in their certification process. We also talk about the hurdles and rewards of maintaining a carbon-neutral supply chain, the impact of these practices on the business, and how Rumpl successfully communicates their environmental contributions to customers.
As we venture deeper, we explore the intersection of art, environmental activism, and brand identity through Rumpl's Art for a Cause program. Wylie talks about the criteria of artist selection and their collaboration with nonprofits for environmental causes. We also discuss the importance of setting boundaries around brand activism and maintaining a focus on issues that align with the brand's values. We wrap up our exchange reflecting on the significance of supporting companies like Rumpl, who put sustainability first in their operations. So, tune in and let us inspire you to use your purchasing power for the greater good.
Other B Corps Mentioned in this Episode include:
Patagonia
Indosole
Peak Design
Dirigo Collective Website
Ever experienced a mishap so embarrassing you can't help but laugh? Stacey Spikes has. From a comical mix-up with a phone sex line to a premiere gone awry, Stacey's journey as a Black founder is inspiring. Join us as we unravel the intriguing narrative of this visionary entrepreneur and author of "Black Founder: The Hidden Power of Being an Outsider," highlighting his relentless tenacity, the influence of his cultural upbringing, and his dedication to overcoming any challenges that come his way.
Think the lack of diversity in venture capital is a minor issue? Think again. Our in-depth conversation with Stacey didn't shy away from the hard truths about the effects of limited representation in industries such as sports, music, and entertainment. We delved into the intersection of urban culture, technology, and storytelling and how they set the stage for shaping our society. Stacey, co-founder of MoviePass, also shared his mission to amplify marginalized voices in cinema and the unique power of local theaters in fostering community and creating a sense of place.
Ever wondered what it takes to bring a bankrupt company back from the brink? Hear it from Stacey. We explored the tumultuous journey of MoviePass, the nation's first theatrical subscription service. From its skyrocketing success to bankruptcy and its eventual resurgence, Stacey shared valuable insights on the impact of MoviePass on smaller theaters and communities, and how it made watching new movies an easy choice for people. We wrapped our conversation acknowledging the transformative role of technology in cinema and the power of being an outsider in the industry. Tune in for an episode filled with laughter, insight, and a whole lot of inspiration.
Dirigo Collective Website
Picture this: unlocking the secrets of the complex world of carbon markets, and in doing so, driving both environmental performance and social impact. Today, we're sitting down with none other than Sarang Murthy from Native, a leading voice in corporate sustainability, to take you on that journey. We're going to tackle the intricacies of the global carbon market, from trust and transparency to a shifting regulatory landscape, and dive into how initiatives like the ICVCM (the Integrity Council for the Voluntary Carbon Market) and VCMI (Voluntary Carbon Markets Integrity Initiative) are setting new rules to increase accountability.
Have you ever wondered about the implications of cheaper offsets on the carbon market? We will answer that question and more in our deep-dive into the economics of 'low hanging fruit' and nature-based solutions. Sarang will guide us through understanding the importance of a sound climate strategy and the role of regulations like ARTICLE 6 and the UNFCCC in shaping the voluntary carbon market. Prepare to have your perspective broadened and your knowledge deepened on this critical topic.
Finally, we will explore Forest Trends, discussing their reports on the voluntary carbon market, and potential concerns associated with a surplus of credits. We'll navigate the dynamics of carbon offsetting, and discuss the hope surrounding a goal of reaching $75 per ton by 2030 to limit global warming. This is a conversation you won't want to miss. Join us on this insightful journey as we explore how corporations can effectively use carbon offsets to drive environmental performance and positive social impact.
Dirigo Collective Website
Join us as we dive into the world of ethical manufacturing and digital strategy. Our guest, Alex Miller, serves as the head of digital strategy and e-commerce for Baabuk, a Swiss footwear brand famous for their wool-based products. Alex is here to share the unique story of Baabuk - from its commitment to transparency and ethical manufacturing to its innovative use of wool and its transition into a B Corp.
Baabuk's choice of wool as a primary material may seem unusual, yet the benefits are remarkable! Wool is incredibly durable, naturally antibacterial, and temperature-regulating. Yet, as Alex points out, this choice does present challenges from a cost perspective and with respect to customer return rates. But the challenges don't end there. Alex also walks us through Baabuk's unique recycling program in Europe, the collaborative relationship with their retail partners in their sustainability efforts, and the importance of cultivating personal relationships with suppliers. It's a complex, but rewarding, business model that sets Baabuk apart in the industry.
The conversation takes an inspiring turn as Alex delves into Baabuk's journey to becoming a B Corp in 2017. This transition was a testament to Baabuk's commitment to using business as a force for good. Alex paints a vivid picture of the collaborative environment within the Swiss B Corp community and the rising demand for transparency and authenticity among Swiss consumers. With a focus on ethical manufacturing and digital strategy, Baabuk not only excels in creating extraordinary wool-based products like their signature Black Nose Sheep wool sneakers but also in reshaping the business landscape in a more sustainable and responsible way. Join us for this fascinating exploration of Baabuk's journey and learn how the brand is making a difference one woolen shoe at a time.
Baabuk's Website
Resale marketplaceBaabuk's Black Nose Sheep Shoe
Dirigo Collective Website
Curious about how to leverage the power of public relations for driving change? Join us as we chat with Jackie Russell, the dynamic founder and president of Teak Media, New England's only certified B Corp public relations firm. Jackie’s passion for using her PR skills to help non-profits and responsible businesses grow is truly inspiring. Through her partnership with the Jimmy Fund of Dana Farber Cancer Institute, she has demonstrated the transformative impact of strategic PR efforts in promoting noble causes and impactful events.
In our polarized world, the challenge for purpose-driven brands is real. Jackie brings her wealth of experience to shed light on these challenges and the responsibilities of businesses. She candidly talks about the importance of authenticity in marketing and the real danger of greenwashing. She also shares her insights about how vocalizing company values can attract both positive and negative attention. Moreover, Jackie reveals the significant role Teak Media plays in the National Conscious Capitalist Movement and the Boston chapter of Conscious Capitalism, reinforcing her belief in the power of businesses to be a catalyst for good. Tune in to hear from a seasoned PR expert who is making a real difference.
Working with Project Bread, Massachusetts becomes fifth state to guarantee students access to free school meals for the 2022-2023 school year.
Teak Media on Instagram, Linked In, Facebook, and Twitter
Dirigo Collective Website
Ever felt like you're being swallowed up by perfectionism, especially when seeking investment for your business? Or felt the pressing need to start taking care of yourself more to avoid burnout? Join Brittany and Benn as we unpack a treasure trove of insights gleaned from our recent adventure at the BLD Southeast Conference in Raleigh, North Carolina. This was no mundane conference. It was a vibrant gathering of purpose-driven businesses, a celebration of unity, and a space for transformative conversations.
The panel on preventing burnout was a game-changer. It made us rethink our work-life balance and taught us the importance of finding joy beyond our professional lives. We delved into the concept of planning sprints and discussed the life-altering difference between soul singing and soul sighing. But the learning did not stop there. Our breakout sessions were enlightening, as we explored the intricacies of seeking investor funds without succumbing to perfectionism, the necessity of intentional community in the B Corp space, and the hard work that embracing diversity involves.
But the BLD Southeast was more than just panel discussions and breakout sessions. It was a journey of experiences that spanned a walking tour of Downtown Raleigh, an inclusive Networking session including the new Be Proud network, and the welcoming warmth of the B Corp community. So, let us take you on this journey. Listen as we share our stories, our insights, and the powerful lessons we learned about unity, diversity, self-care, and the strength of a well-knit community. Because at the end of the day, it's all about finding our shared purpose and celebrating it.
Quick LinksBlog Post: BLD SE 2023: Uniting the Southeast B Corp CommunityFind Your B Local
Attend a BLD
Dirigo Collective Website
Meet Anne Richardson, the dynamic personality behind the B Corp certified Richardson Media Group, and dive into her inspiring journey of podcasting. We love how she's leveraged her media planning and buying SEO agency to create a platform for meaningful conversations. In this episode, we get personal about our shared love for podcasting, and how our values have influenced our business choices. We chat about the joy we've found in collaborating with the B Corp community and the exciting work we've been doing with the UNH B Impact Clinic and the B Corp Leadership Development Conference.
Anne's podcast, BSuite has a unique story behind its name, and the narrative continues to evolve with each episode. It all began with her love for media kits, her fascination with oral traditions, and now her podcast is a testament to how these early experiences have shaped her career. We also shed light on a uniquely inspiring guest of hers - a man from New York City who paints bee murals as a metaphor for self-sustaining life.
We also get real about intergenerational conversations in the workplace. She has been part of a small lunch group that bridges a ten-year age gap, and the richness of these discussions has been profound for her. Anne touches upon the podcast episode where she had this group of women on her podcast. We'll also touch upon the upcoming panel with NHBSR, where we'll emphasize the importance of not stereotyping individuals based on their age, gender, or identity. Our mini-podcast series on empowering women has brought fresh perspectives to the table, and we discuss how to strike a delicate balance between offering advice and sounding preachy. So join us as we embark on this engaging podcast journey, where we promise enlightening insights, hearty laughs, and thought-provoking conversations.
New Hampshire Businesses for Social Responsibility(NHBSR)
Richardson Media Group
BSuite Podcast
Dirigo Collective Website
Ready to unearth some mechanisms behind combating greenhouse gases and climate change? Join me in this enlightening conversation with Jenny Morgan, a passionate environmental justice advocate, and Market Development Manager at Tradewater. We dive straight into Tradewater's remarkable work in managing halocarbons and methane equivalent to a staggering 6.7 million metric tons of CO2, and the profound impact this has on our environment.
The episode takes a fascinating turn as we brave the choppy waters of cancel culture, greenwashing, and greenHUSHING. We break down how these controversial topics shape climate discourse and the cascading effects they have on brands like Windex and Nature Valley. Striking an optimistic note, we reveal how you can be a catalyst for change, starting with the power of your dollar. Then, we peel back the layers of the complex task of plugging orphaned oil and gas wells and the environmental hazards posed by leaking methane.
No stone is left unturned as we delve into the transformative power of collective action in curbing climate change. We share inspiring stories from Tradewater's impactful initiatives in Ghana and the courageous individuals on the frontlines of environmental conservation. The conversation takes a serious turn as we reflect on the ramifications of the Supreme Court's decision to lift federal protections for the majority of our wetlands. We round up the episode with a detailed discussion on B Corp certification, the insidious influence of greenwashing, and the potential of collective action to make a tangible difference in the fight against climate change.
Learn more at https://tradewater.us; Drawdown Solutions Library | Project Drawdown, and Giving Green | High-impact climate giving.
Dirigo Collective Website
What if your banking choices could significantly reduce your carbon footprint?
Welcome to a journey where we navigate the environmental and social impacts of banking. Inspired by Charlie Cummings of Walden Mutual Bank's profound comparison of an average American's carbon footprint to a lump sum in a bank account, we explore how your financial decisions can make a real difference. Drawing insights from our research and our experiences, we offer practical advice and resources for making responsible banking choices.
Ever thought your banking practices could reflect your personal values? Find out how banking with credit unions and entities like Aspirations Bank can uplift local economies and communities. Aspirations Bank, a certified B Corp and a 1% for the planet member, exemplify how your debit card usage can actively offset your carbon footprint. We delve into the benefits of aligning your financial decisions with your convictions and explore how Conscious Coalition provides 10% cashback when we shop with certain businesses.
Now, what if we told you ESG wasn't just three random letters but held the key to understanding banking's impact on the environment, people, and communities? Join us as we dissect ESG (Environment, Social, and Governance) and its relevance in banking. We discuss the disparities in banking, focusing on how communities of color have been historically denied wealth-building opportunities. To elucidate this, we take you through the history of Black-owned banks in the US and their commitment to their communities. Let's make sense of the past, challenge the present, and build a brighter future together!
Quotes:
"$125,000 in a bank account is equivalent to an entire year of the average American's carbon impact. So an entire year of eating, driving, flying, buying, etc. All those behaviors are the same as $125,000 parked in a bank account with one of the top five banks in the country. And the reason is because those same five institutions are the single largest funders of fossil fuel development in the world."- Charley Cummings
“When 70% of African Americans don’t have a bank branch in their neighborhood, it suggests to me that they are much further away from the American Dream.” - Kenneth Kelly, chairman and CEO of First Independence bank in Detroit
Links:
Books:
Things we didn't talk about but still helpful!
Dirigo Collective Website
Have you ever found yourself in the right room at the right time, and it remarkably changed the course of your life? That's precisely what happens most days to our guest, Nathan Stuck. An unexpected invitation to the B Summit in Amsterdam shifted his career and led him to start championing the B Local movement in Georgia. From his vibrant upbringing across the United States to his philosophy of placing oneself in the right situations, Nathan’s story is a testament to the transformative power of serendipity and proactive engagement through networking.
Nathan’s journey has seen him ignite a spark in the B Local movement in Georgia, growing it from a modest group of eight into a robust community of 30. Learn how his collaborations with Twanna Harris injected fresh energy into the organization, and how an old boss played a critical role in the early stages. From tackling the tricky dynamics of board membership to the importance of a structured approach and delegation, you'll gain a rare insider's perspective into the evolution of B Local Georgia and the significance of B Corp certification in this process.
But don't think that Nathan's impact stops at community building; his knack for networking is truly awe-inspiring. Known for his omnipresence at events, Nathan shares his unique approach to creating significant connections and staying top of mind. Hear about his different experiences and his unyielding passion for connecting people. We wrap up our intriguing conversation by discussing the reimagination of capitalism and the power of fostering supportive relationships which all will be taking place at the B Corp Leadership Development Conference (BLD) in the Southeast in the fall of 2023. If you've ever wondered about the possibilities that come with stepping into the right room, this episode is your invitation.
BLD Southeast website
B Local Georgia website
B the Change Georgia podcast
Nathan's Ted Talk - TEDxFolsom
Nathan's Book - Happy Monday: Designing Your Dream Career
Board Members
Nathan Stuck, Chairperson - Profitable Purpose Consulting
Scott Sadler - Boardwalk Capital Management
Ceddrick Lovins - BetterWorld Technology
Jake Mosley - University of Georgia
Stuart Wood - Last Bottle Clothing
Zack Godfrey - Benevity
Twanna Harris - Tribal Good
Garrett Warmbein, MBA Board Fellow - UGA
Ally Hellenga, Community Manager
Riley Moran, MBA Board Fellow
Sally Lorimer, MBA Board Fellow
Dirigo Collective Website
Venture into the transformative world of sustainable practices thriving in Wisconsin with Lisa Geason-Bauer from B Local Wisconsin. As an ardent sustainability practitioner and sociologist, Lisa illuminates our pathway with insights into B Local Wisconsin's mission, unfolding journey, and the impact of their projects. From the genesis as a group of committed volunteers to emerging as a fully recognized entity under B Lab, and their aspirations of becoming a 501c3 organization, this episode promises an in-depth exploration into sustainable development at the grassroots level.
Swim against the current with us as we navigate through the partnerships and education initiatives fueling sustainable business in Wisconsin. Unearth the beauty of collaborations as B Local Wisconsin joins hands with diverse groups - spanning organizations, businesses, and local governments, to weave social sustainability into the fabric of their communities and public policies. Listen in to the fascinating discussions around the influential B Impact Assessment tool and the impact of the co-organized Crash Course in Sustainability event held in partnership with the Wisconsin Sustainable Business Council.
As we steer through the tide, we open up conversations on B Corp advocacy and action, shining a spotlight on B Local Wisconsin's endeavors. Lisa unravels the intricacies of the shifting work environment in the face of COVID-19, and the transformative dialogues around emotional and mental well-being, safety, and social emotional learning. And that's not all. Expect to gain insights into the pivotal role of manufacturers, how B Local Wisconsin is fostering a more equitable, inclusive environment, and the intriguing evolution of career paths. Join us on this enlightening journey full of inspiration, insight, and the future of sustainable business.
Benefit Corp vs B Corp episode to share more insight into the difference
B Local Wisconsin B Corp Video
Current B Local WI Board Members 2023:
Lisa Geason-Bauer, Chair - Evolution Marketing
Sarah Lasar, Past Chair - Envest Microfinance
Mfoniso Ekong, Events Chair - gener8tor
Darrie Matthew Burrage, Liberatory Action Chair - Integrated Work
Melina Marcus, Marketing Chair - Rebel Green
Kelsey Moses, Events Committee - Lakefront Brewery
Davidson Kane, Marketing Committee - Kane Communications
Ren LaDassor, Graphic & Media Designer (Marketing Committee) - Just Coffee Co-op
August Ball, Liberatory Action Committee - Cream City Conservation
Laura Loucks, Events Committee - Edge Impact
Rachel Winter, Volunteer Community Member on Marketing Committee
Kathleen Nicherson, Chair of emerging Climate Action Committee - 3Degrees
Tom Eggert - Board Member working on our nonprofit paperwork
Co-Founders of B Local WI:
Mary Stelletello, Co-founder & Past Chair - Vista Global Coaching & Consulting
Tom Eggert, Co-founder - Retired Sustainability Professional & Executive Director Emeritus - Wisconsin Sustainable Business Council
Scott Anderson, Co-founder & Past Chair - Artisan Dental
Mark Starik, Co-Found
Dirigo Collective Website
Curious about how to bridge business pursuits with a passion for sustainability and change-making? Michelle Reid, Chairperson of B Local Vancouver, joins us for an enlightening conversation about her journey navigating this unique intersection. Her experiences with Business Development Bank of Canada (BDC)and B Lab shed light on the power of businesses as catalysts for good, while also offering some insightful narratives on balancing career and motherhood.
Michelle guides us through the evolution of B Local Vancouver, detailing how it bloomed from hosting monthly breakfasts to becoming a cornerstone in the Canadian event scene. She emphasizes the shift from traditional high-scale conferences to a more diverse model that foregrounds climate justice, equity, and inclusion. Furthermore, she shares her aspirations for expanding B Locals throughout British Columbia and the steps being taken to foster inclusivity.
The latter part of our discourse with Michelle delves into the monumental efforts of B Local Vancouver in fortifying the Canadian community. With initiatives that promote local involvement, accessibility, and unity, Michelle and her team are revolutionizing the concept of community engagement in local events. Don't miss her recollection of the fun tradition of running the seawall at Champions Retreat. This conversation is bound to spark your curiosity about the potential of business as a force for good.
B Local Vancouver Website
Business Development Bank of Canada Website
B Lab US and Canada Website
Dirigo Collective Website
We're thrilled to share our conversation with Kel Moody, an esteemed board member of B Local PDX, who shares their intriguing journey from a woodworking apprenticeship to a leadership role in the B Corp community. Get a close-up view of how Kel spearheads events designed to foster a sense of belonging, optimism, and a strong focus on social and environmental justice. Curious how a woodworking apprenticeship can lead to such impactful work? You won't want to miss this!
Our discussion extends into the heart of B Local PDX's operations in Portland, where they are making waves in community engagement and board succession planning. With a rich two-year tenure as board chair, Kel shares their upcoming transition off the board and the succession plan set in place. Hear their thoughts on the critical two-year commitment from board members and the shadowing process that equips new members with the organization's core values and objectives. Sounds like a daunting task, right? You'll be surprised at how Kel and the board manages it all.
But every journey has its bumps, and for B Local PDX, it was the pandemic. Discover how they navigated the challenging terrain of event engagement during these times and their ongoing commitment to represent diverse voices in the business world. Kel's intentional effort to create a welcoming space for people of color is noteworthy, as is their reflection on the relationships built and the support received during their tenure. Finally, hear Kel's inspiring story of breaking the mold and embracing their unique identity. Want to know what it takes to break free and embrace your unique identity? Kel's story is a testament to the power of authenticity. Tune in for a dose of inspiration!
B Local PDX Website
Alluvium Gatherings Website: Cultivating thriving communities and ecosystems through shared experiences
Dirigo Collective Website
Imagine a world where businesses align profit with purpose and where sustainability is not just a buzzword but a way of life. This is the vision that our guest, Winnie Mulamba, Executive Director of the For Good Movement in Florida, strives to bring to reality. Winnie's journey from Kenya to the United States and her dedication to sustainability and business management will leave you inspired and looking at the world through a unique lens.
Join us as we navigate through the workings of the Florida For Good Network and the B Tourism Collective, initiatives that Winnie is instrumental in. They are more than just organizations, they are communities welcoming businesses at different stages of their sustainability journey. You'll learn about the intricacies of transitioning systems and the importance of inclusivity. But that's not all; we also delve into the vibrant B Corp culture in Florida and how it’s being nurtured, one university, one student at a time.
Brace yourselves as we dive into the hard-hitting aspects of advocacy and stakeholder participation, and their indispensable role in shaping communities. Winnie presents a compelling case for the upcoming BLD Conference as a platform for fostering meaningful dialogues and collaboration. So, if you're someone who believes in the power of collective action and the vision of a sustainable future, this conversation with Winnie Mulamba is the perfect opportunity to get involved and be part of the For Good Movement.
For Good Movement in Florida Website
B Tourism Website
Jared Meyer's episode with Benn; Impactful Decisions
Are you a business leader in Florida seeking for a values-aligned community? Click the link to. Join - Florida For Good and get connected!
Are you interested in starting your B Corp journey or recertify your B Corp status?Sign up for our Spring cohort at the Business For Good Lab Program and get your impact assessment done by a team of student consultants and peer B Corp mentor for as quick as 8 weeks! *valued at $ 6,000* Sign up today, spots are filling up quickly!
Florida For Good is excited to invite you and your colleagues at the first ever in-person B Leadership Development (BLD) conference in the Southeast. This is going to be a great opportunity for your team members to join fellow B Corps and other mission-driven businesses to learn, connect and establish partnerships that support the growth of your business and positive impact work. You can learn more about the conference and get your tickets HERE.
Dirigo Collective Website
Ever wonder what it takes to transform a B Corp member into an integral part of the B Local movement? Join us as we sit down with Rose Lavelle from B Lab US and Canada, who weaves the intriguing narrative of her journey from B Local to full-time employment at B Lab. She provides an illuminating look at the mission and layers of B Lab, the B Local program, and the Good Standing Checklist that serves as a powerful tool for strategic planning and onboarding. for B Locals.
The riveting conversation continues as we navigate the successes and challenges of B Local groups. From sustainability journeys and forming partnerships, to the contemplation of formalizing as nonprofits, Rose sheds light on a myriad of topics. She spotlights the impressive work of successful B Local leaders and emphasizes the importance of B Corp values as the cornerstone of all their endeavors.
In the world of B Locals, succession planning and structured leadership are key. Rose gives us an insider's perspective on the process of recruiting leaders and keeping them engaged. We discuss the potential of a united B Corp community and how they can leverage each other's resources to drive success. As we approach the end of our insightful dialogue, Rose shares her vision for B Lab and B Locals, painting a promising picture of the next five years. Join us for this captivating discussion that reveals the inner workings and future prospects of B Lab and B Locals.
B Local Communities - Website
Asheville & WNC
Bay Area
Boston
Colorado
Connecticut
Florida for Good
Georgia
Idaho for Good
Illinois
Los Angeles
Maine
Manitoba
Michigan
Mid-Atlantic
Minnesota
New York City
North Carolina Triangle
Ontario
Philadelphia
Portland (PDX)
Quebec
San Diego
Tennessee
Texas
Vancouver
Vermont
Washington
Wisconsin
B Corp Networks - Website
Black, Indigenous, & People of Color
B Locals
B Tourism
B Corp Beauty Coalition
B Corp Marketers
B2B B Corps
B Corp HR Professionals
B Fashion
EOS (Entrepreneurial Operating Systems)
We the Change
Dirigo Collective Website
Ever wondered how businesses can leverage their power to transform global economy for the greater good? Buckle up for an enlightening journey as we traverse the landscape of B Locals - a thriving network of businesses committed to creating waves of positive change in their local communities. With Brittany's experience on B Local Boston and Benn's journey with Maine B Corp Champions Group, we delve into the unique dynamics of these communities across North America.
B Locals are not just about businesses, they are about people - people like Nathan, Winnie, Kel, Michelle and Lisa who have reshaped our understanding of event engagement, inclusivity and the power of representation. Hear their compelling stories of changing norms and their inspiring initiatives such as Wisconsin's Libertory Action Committee and B Local Vancouver's justice, equity, diversity, and inclusion chair. They challenge us to rethink our definition of event success and underscore the significant role diversity plays in fostering a truly inclusive community.
In the final phase of our journey, we explore the tangible impact of B Locals. From advocacy to onboarding new board members, these communities are leaving an indelible mark on their regions. As we travel from Vancouver to Florida, we uncover the enormous potential of these communities and the dynamic ways they are shaping their respective regions. Hear Michelle, Kel, Winnie, Nathan, Lisa, and Rose share their experiences, their vision for the future, and a stirring call-to-action for all of us to be intentionally good and reimagine capitalism. So tune in, get inspired, and join us in this relentless pursuit of using business as a force for good.
B Local Communities Website
Overview of the B Local Leader's Full Conversations:
Dirigo Collective Website
Ever wondered how your casual TV time or scrolling through social media affects big industries and cultural norms? Get ready to have your eyes opened! Join us as we delve into the attention economy and the ripple effects of our media choices. We put reality TV under the microscope - examining how it hooks us with outrageous content, in stark contrast to more uplifting, thoughtful series like Ted Lasso. We also tackle the bombarding reality of being exposed to between 6,000 and 10,000 ads every day - and offer tips on how to ensure what we consume aligns with our values and comes from trustworthy sources.
What's your attention worth? As we uncover the value of advertising in the attention economy, you'll realize how your time and focus can be monetized. It's not all about the money, though - we discuss how our media consumption habits can be a form of voting, shaping industries in subtle ways. We also expose the strategies reality TV uses to keep viewers engaged and highlight the importance of using our attention wisely. Wrapping it all up, we dive into transparency, ethics, and digital wellbeing in content creation, leaving you empowered to navigate media with a fresh perspective. Tune in for an enlightening discussion on the intersection of media, advertising, and values.
Dirigo Collective Website
Spoiler Alert
Remember the warm nostalgia of the Barbie doll? Join us as we journey down memory lane with our childhood companion in a conversation with Celine Miranda, 1% for the Planet's Account Manager for Eastern North America, and Tara Jenkins, CEO and Founder of Conscious Revolution. Reflecting on the iconic movie "Barbie", we discuss how these toys have left a lasting impression on us, causing us to explore deeper and challenge our thoughts. Together, we unpack some of the messaging behind the movie, and how it incorporates the past and the present to teach us about empowerment and dreaming big.
Transitioning from our childhood memories, we analyze how our reactions to the movie "Barbie" impacted each of us. We consider the cultural and societal implications of this iconic doll and the film. The production value, lack of CGI, and the strategic use of handmade sets are just a few of the aspects we discuss. Moreover, we examine how different the conversation might have been had we grown up in different decades, exploring the impact of Barbie on different generations.
Finally, we reflect on the evolution of Barbie, from being a subject of criticism to being a symbol of empowerment through the process of rebranding. We discuss how this movie, and the makeover of Barbie as a character, bridged the gap between the criticisms and the rebranding of the product. We consider the implications of consumer capitalism in the marketing of the movie. Join us as we uncover the gap between our interests and values, and how the movie "Barbie" helps us bridge it.
Links from this EpisodeLearn more about 1% for the Planet in our conversation with Celine Miranda
Learn about the differences in B Corp Certification and becoming a Benefit Corporation in our conversation with Tara Jenkins
UNBOXING BARBIE: A FILMIC ODE TO EMPOWERMENT AND SELF-DISCOVERY - Read our blog about Barbie
Visit 1% for the Planet's Website
Visit Conscious Revolution's Website
Dirigo Collective Website
Brittany sits down with Annie Wissmiller of Measure Meant and Ally Wettengel of Orgain to talk about their paths to get them into their sustainable focused careers. Measure Meant is a Certified B Corp and 1% for the Planet Member focused on supporting other businesses in their journey. Orgain is a newly Certified B Corp that creates shakes, meal replacements, powders, and more made from hand-selected ingredients for maximum nutrition and deliciousness. Having both of them on the podcast was a joy as they share so much of their personal stories as well as the impact driven work they see everyday.
Measure Meant
Orgain
Last year there were over 300,000 meals to communities in need.
The good, clean nutrition podcast
Other Things
Spokane Indian Baseball team - Zero waste campaign, the first of its kind in minor league baseball
Townshend Cellar and BAM Bamboo Clothing examples
Mind Mapping resources - how to plan what you need more of in your life.
Calm Meditation App to help with mental health
Expo West - a west coast conference focused on natural products, if you happen to be that way next year, should consider attending.
Dirigo Collective Website
Responsibly Different™ is celebrating 3 years and 100 episodes! It’s a huge milestone for us and it is a huge milestone for this community! As we look back on our past 3 years with this community, we wanted to share the inside scoop on all things podcast land here at Responsibly Different™.
We hope you will take a listen as we look forward to the next 3 years and 100 more episodes!
A few episodes we wanted to highlight to make sure you go back and listen if you have not already are;
Pronouns
Fit for Dance
The UN SDG series - #11 Sustainable Cities and Communities Episode - while you're checking out the SDG series, not mentioned in this episode but one that we feel is vitally important for everyone to listen to, is our episode about UN SDG #10: Reduced inequalities, be sure to check that out at the UN SDG link above.
Aether Diamonds - takes CO2 from the air and turns it into diamonds!
Ben Cohen of Ben & Jerry's
Bureo - Turns fishing nets into durable goods
Patagonia & Vote Early Day
Patagonia
Dirigo Collective Website
Celebrate Pride with us by embarking on a riveting journey through history, filled with defiant acts of resistance, breakthroughs in acceptance, and the resilient spirit of the LGBTQ+ community. We promise you a deeper understanding of the roots of Pride that extend beyond the oft-cited Stonewall Riots, and into lesser-known historical narratives such as the Cooper Donuts riots in 1959. We invite you to revel with us as we trace the enduring presence of gender and sexual diversity across time, from the acceptance of same-sex relationships in ancient Greece to the revered two-spirit individuals in many indigenous cultures.
As we celebrate progress, we also shine a light on the daunting challenges that persist, with over 490 anti-LGBTQ+ bills across the U.S. and the crucial role of B Corps in advocating for LGBTQ+ rights. Your presence here is a beacon of hope, an encouraging sign of your willingness to learn and stand in solidarity with us. Listen in as we offer insights into how businesses can foster inclusivity, while also featuring intimate interviews with LGBTQ+ business leaders and grassroots organizers. Together, let's continue to march forward, striving for a future where everyone can live authentically, without fear, and proudly live their truth.
Dirigo Collective Website
Could you imagine using your business as a force for good, fostering equity, and building a strong, vibrant community? That's exactly what our guest, Kel Moody, founder of Aluvium Gatherings and chair of B Local PDX, does. We engage in an enlightening conversation where Kel shares their journey as an entrepreneur and their vision for creating more inclusive and safer spaces. Kel's insights into the significance of authentic engagement and collaboration are truly thought-provoking.
How often do you consider your privilege and its impact on others? We delve into the complexities of privilege and the navigation of Pride with Kel. This episode will challenge your perspective as we explore the importance of visibility and support for the LGBTQ+ community, and the role of business in promoting inclusivity. We also touch on pronouns, and the critical role they play in fostering a sense of belonging.
How can businesses actively support the LGBTQ+ community and promote responsible living? Kel provides practical tips on engaging local politics, showing up for the community, and developing an abundance mindset in business. It's not just about making profits; it's about creating a sense of place, a connection to the community, and a responsibility to do good. Join us as Kel outlines how to engage local businesses to become more inclusive, visible, and create safer spaces for the LGBTQ+ community.
Dirigo Collective Website
Get ready to redefine business as a force for good with our guest, Chris Lyon, Director of Corporate Impact at Androscoggin Bank and an influential figure in the B Corp movement. Chris takes us on a transformative journey, where he navigates fear and uncertainty, and cultivates inclusivity with authenticity and courageous conversations. Ever wondered what it was like to work for a company as impactful as Seventh Generation? Chris shares his experience while discussing Androscoggin Bank's plans to celebrate Pride Month.
How can businesses show their support for inclusion beyond the usual symbolic gestures during Pride Month? That's what we unravel in our candid discussion with Chris. We throw light on the importance of year-round commitment to inclusivity and belonging in the workplace. Get ready for some insightful suggestions on how to transform policies to be more friendly, including the need for gender-neutral family leave policies.
In the final part of our chat, we delve into the concept of intersectionality, where we examine the intersection of identity and race within our community. Chris shares some inspiring stories about the role of queer people of color in shaping queer history and the role of organizations like White Men for Racial Justice (WMRJ) in creating brave and open spaces for learning and self-reflection. We wrap up the episode with a deep discussion about fear - how it challenges us, how it shapes us, and more importantly, how one can navigate through it. Don't miss out on this enlightening episode with Chris Lyon who brings a wealth of knowledge on creating inclusive spaces, supporting the LGBTQ+ community, and fostering authentic connections.
Dirigo Collective Website
Do you ever wonder how pride and inclusivity can be built within businesses? As I sit down with Tim Frick, the founder of Mightybytes and a leader in the B-Corp movement, we unravel the challenges that the LGBTQ+ community faces within the rural and urban contexts, the evolution of pride celebrations and more. Our conversation is robust, covering the potential of businesses to be a positive force, the importance of supporting local organizations, and the necessity to create impactful initiatives.
Switching gears, we also delve into the fascinating realm of sustainability and organizational agility. Tim and I explore how companies, particularly digital agencies, can leverage a B-Corp certification for continuous improvement. We also consider the environmental implications of the internet, why digital sustainability is crucial, and how we can all take steps to reduce our carbon footprints online.
Lastly, we reflect on Mightybyte's accolades for supporting progressive causes. We also discuss how business can be a tool to create a better future, the importance of fostering inclusive policies for LGBTQ+ communities, how to avoid "pride washing", and how to enact meaningful change throughout the year while navigating fear. A lively and insightful conversation awaits. Tune in and join us.
Links from this EpisodeAbout Tim (includes a list of publications)
B Corp Certifications and Accolades
B Local Illinois
Mightybytes
NGLCC, Certified LGBTBE
Dirigo Collective Website
Hi friends! This episode is just a quick update on our Pride series with a few helpful quick tips! We'll be back next week with our B Corp leaders wrapping up our Pride series.
Register for the Pride is Protest Event with the ACLU and B Lab US Canada. The Event is free and takes place tomorrow from noon to 1pm EST. This is a great event for anyone looking to learn how their business can best support the LGBTQ community in this time.
Also check out our episode on Pronouns. Lot's of great content in there and one of our most popular episodes.
See you next week! Let us know by writing us at content@dirigocollective.com if you have any burning questions around Pride or supporting the LGBTQ+ community.
Dirigo Collective Website
In this first of three episode series, Benn shares some conversations with some of his LGBTQ organizing friends. You'll hear about heartfelt stories working on marriage, some leadership tools that have served the movement well, and we explore fear and vulnerability. This episode is meant to inspire and instill a sense of hope, that despite the over 490 anti-LGBT bills being pushed across the country, underneath it all is a strong, vibrant, and resilient community.
Register for the Pride is Protest Virtual Event with B Lab US & Canada & the ACLU Here - June 22nd at noon EST.
Listen to full interview with Monna Wong
Listen to a full interview with JeanMarie Gossard on Ocean of Organizing
Listen to a full interview with JeanMarie Gossard on Renegades and Mavericks
Listen to the full interview with Quinn Gormley on Ocean of Organizing
Dirigo Collective Website
Join Benn as he talks with Jared Meyers, CEO of Certified B Corp and 1% for the Planet Member, Legacy Vacation Resorts and Vice Chairman and a Founding Director of Certified B Corp and 1% for the Planet Member, Climate First Bank. Jared is also a Founding Steward of B Lab, a member of B Tourism, Florida for Good, and White Men for Racial Justice. In this episode they talk about all the ways Legacy Vacation Resorts is unique, and how we all can be leveraging business as a force.
Jared Meyers' LinkedIn
Legacy Vacation Resorts works hard to have you travel sustainability;
Climate First Bank
At Climate First Bank our vision is to reimagine finance as a force for good and become the most impactful bank contributing to the drawdown of atmospheric CO2. Climate First Bank is a full-service community bank offering personal and commercial banking services with a focus on environmental sustainability. We do our part to preserve America’s irreplaceable ecosystem by providing residents and businesses with convenient, specialized green loan options for everything ranging from rooftop solar to renewable energy to building retrofits, EV charging, or even purchasing certified carbon offsets.
B Tourism, Florida for Good
B Tourism is a global network of Certified B Corporation travel and tourism companies as well as other conscious travel organizations that take collective action for environmental and social justice. Inspired by the operational transparency and overall credibility of the B Corp Certification, the platform hopes to serve as a resource for the regenerative travel movement and to help travelers enjoy a vacation experience that embodies interdependence and interconnectedness.
White Men For Racial Justice (WMRJ)
White Men for Racial Justice is an anti-racist pro-justice community of practice rooted in personal transformation, relationships of mutual accountability, and taking action in our spheres of influence. Our shared purpose is to dismantle racism and the culture and systems of white supremacy in ourselves, our communities, and our country.
Ecosia
Jared mentioned not using Google anymore and switching over to Ecosia. If you haven’t made the switch yet, now is the time to explore this B Corp based web search engine! Yes, you can plant trees just by searching the web with Ecosia adding to the over 177,244,715 trees already planted.
Responsibly Different™ United Nations Sustainable Development Goals (UNSDGs) Series
Be sure to check out our episode about UNSDG #10: Reduced Inequality. We had on the show Fab 5 Freddy, the Executive Director of the Last Prisoner Project, and the team from B Corp certified Sweet Livity to share with us about some of the inequalities from the workplace to systemic injustices in the US public policy sphere and Bernard Noble a man who was impacted by these unjust policies.
Support the Show by Leaving us a Review on Apple Podcasts - Already listening on apple podcasts? Simply go back to the series page, where you can see all the Responsibly Different™ episodes listed. Then scroll down to find the subhead titled "Ratings and Re
Dirigo Collective Website
Just last month Amalgamated Bank celebrated a century of operation! To help us celebrate this milestone with them, Benn has Ivan Frishberg, Chief Sustainability Officer on the show to talk about different initiatives the bank has implemented over the last 100 years and where they are hoping to go next. Benn and Ivan cover just about everything from Climate Justice to LGBTQ+ Rights, Reproductive Rights to Voting Rights, and Racial Justice to Anti-Violence and Gun Safety and so much more. How does a bank do all this and still protect your investments? You are just going to have to tune in to learn more!
April 14th, 2023 was Amalgamated Bank’s official 100 Year’s Celebration! Read the full story from their President and CEO, Priscilla Sims Brown here.
You can also read Amalgamated Bank’s Net Zero Climate Target’s Report to dig deeper into the work they are doing in service of climate justice with science backed reduction and offsetting targets.
Another organization mentioned in this episode is the WWF (World Wide Fund for Nature). WWF is an international non-governmental organization that aims to conserve nature and reduce the impact of human activity on the environment. The organization was founded in 1961 and operates in over 100 countries, with a mission to protect and restore the natural world for the benefit of people and wildlife.
Dirigo Collective Website
April is a time to celebrate our love for the earth and our love for people that give their time to volunteering. Happy Earth Month and Happy Volunteer Appreciation Month! Because Benn and Brittany are coworkers who volunteer often and LOVE the earth, this month’s Curious Coworkers episode shows you a bit behind the scenes into how they have helped others care for the environment and how they have volunteered.
History about Earth Day
History about Volunteer Month
Outdoor Education with Rippleffect - Maine Based
Outdoor Club Support with Teens to Trails - Maine Based
Sunrise Movement, national organization
Outdoor Access Instagram Accounts:
Dirigo Collective Website
In this episode of the Empowered Women Empowering Women series, Brittany talks with one of the original founders of We the Change, Rose Penelope Yee and two other members of the leadership circle, Carolina Miranda and Lindsay LaShell.
We the Change is a group of empowered women creating a radically inclusive and richly regenerative global economy. They are the women leaders of certified B Corporations and other purpose-driven enterprises. Tune in to this episode to hear the story of how We the Change got started and all the work they are proud to have done and are excited to do in the future.
Links they all talk about:
I just loved the invitation of how all the women CEOs got invited to come to the first gathering at Eileen Fisher. “What can we do together that none of us can do alone”
Upcoming Events where you can find We the Change:
Loved the Episode, here are some action items you can do:
Brittany brought up the cover art again for this podcast series, not sure what she is talking about? Apple Podcast doesn’t change the cover art on episodes so check out the artwork here!
Dirigo Collective Website
In this episode of the Empowered Women Empowering Women series, Brittany talks with ecosystem builder Twanna Harris. Twanna has been striving to ensure that she can become the person that she needed most when she was growing up, that person who would see her, that had the power to help open doors. Through this conversation you will learn about Twanna’s story and how she is doing just that now for her community!
Creatives/Partnerships Twanna mentions with links we found to keep exploring:
Follow Along on Social
Loved Twanna as much as we do? Check out another podcast she did called “But Why”. She mentioned it during the episode because we all loved what she shared there as well!
Dirigo Collective Website
In this episode Brittany and Bethany Andrews-Nichols, a Vermont - based artist, illustrator, surface pattern designer, muralist and instructor of Beenanza Design talk about the design, "Big Girl pants" that was gifted to Brittany by fellow B Corp lover, Brittany's 2020 BLD co-chair and Bethany's partner. As you will hear throughout the episode, this poster that was gifted to Brittany was and is the inspiration for the whole Empowered Women Empowering Women series. Coming from the mantra Bethany would say to herself when she needed a little bit of encouragement.
"Inspired by those moments right before pushing send on an important email or doing something that feels scary, but important…when you close your eyes & repeat this mantra. "Put your big girl pants on, nothing is going to happen unless you make it happen.""Beenanza Design's "Big Girl pants" ArtworkNewsletter sign up link, bottom of the home page! Fun past partnerships with Citizen Cider - one of my favorites!
Follow Beenanza Design On Social
Dirigo Collective Website
In this episode Brittany talks to Rebecca Oppenheim and Gail Tiburzi Buck, the founders of this leading executive search firm, NextOpp Search. They talk about how a women owned, certified B Corporation, first to have a one to one service model is helping to support domestic violence survivors get back into the workforce. They have created their Hire One Help One program that we discuss.
They were both named to Entrepreneur's 100 Women of Influence list and Charleston Business 2022 50 Most Influential People list.
Domestic Violence Support Links
Follow NextOpp Search
Dirigo Collective Website
In this episode Brittany and Nupur Amin, Business Development and Outreach manager at B Corp certified Habitus, talk candidly about coaching resources that are available to help empower you to show up as your full self, have a powerful voice in the workplace, and to support others while doing it!
One lucky listener will randomly be selected for a free coaching session with Nupur.
Fill out the form here for your chance to win and will we contact the winner by email at the end of April.
Books, Podcasts, and Coaching Links
Nupur's email: namin@habitusincorporated.com
Nupur talked about her colleagues book - Finding a Job that Loves You Back
Where to buy the book:
Follow Habitus On Social
Dirigo Collective Website
In this episode CEO and Founder of B Corp certified Habitus, Justin Wright shares a simple three step process to help you find meaningful work. His expertise is in collaborative negotiation theory, behavior change, multi-party facilitation, mediation and career coaching. Justin is a former adjunct professor of negotiation at Yale and Northeastern’s Business School. He has mediated over 150 cases since training in 2011, some of his past clients include Danone North America, Cabot Creamery, and Netflix. He is also co-author of the book, Finding a Job that Will Love You Back, and brings the framework laid out in the book, to our conversation.
Follow On Social
Where to buy the book:
Reviews/in the news:
Dirigo Collective Website
In this episode of Curious Coworkers, Brittany and Benn talk about the benefits of actually using your Paid Time Off. We know it is a foreign concept to some, but there are so many good reasons to actually take that break and step away from work. Tune in to this episode to learn more about different reasons to use your PTO.
Why taking a vacation could save your life
The importance of paid time off as an employee benefit
Allagash on Responsibly Different™ show talking about the Volunteer Time Off
Dirigo Collective Website
In this episode Brittany and Benn reflect on the process of building this series, giving you a peek behind the production curtain. To get started in your own Responsibly Different Journey, be sure to download our Consumer Manifesto here. It has 23 pages of easy steps you can take as a consumer, that contributes to these goals. On the business side, be sure to explore the SDG Action Manager here.
Dirigo Collective Website
United Nations Sustainable Development Goal #17, Partnerships for the Goals. As shared throughout all of the episodes in this mini series, we all must work together to achieve the mission. And when we do so, we could open up US$12 trillion of market opportunities and create 380 million new jobs by 2030.
Additional Links & Resources
Some of the partners mentioned in this episode
Helpful Links from the United Nations
SDG Action Tracker
UNSDG #17 Partnerships for the Goal Overview
UN SDG #17 Partnerships for the Goal Targets
Links to the Businesses Highlighted in this Episode
Alterfin
A certified B Corp headquartered in Belgium with a global footprint, Alterfin is a cooperative founded in '94 that raises capital and invests in developing countries through the financing of smallholder producer organizations and sustainable agriculture.
Amy’s Kitchen
Amy’s Kitchen creates delicious pre-made meals that are all vegetarian and organic. They even have vegan and gluten free options as well. If you want to hear our full conversation from November of 2021, check out episode 36 here.
B Lab US & Canada
B Lab is a leader in economic systems change, their global network creates standards, policies, and tools for businesses looking to use business as a force for good. To hear our full conversation with current CEO of B Labs US & Canada, Jorge Fontanez from October 2022, take a listen to episode 58. To hear our full conversation with Andrew Kahan from December of 2021, tune in to episode 38.
MPOWERD
MPOWERD is lighting the way in social enterprise. Celebrating 10 years in business they have impacted 4 million lives and diverted 3 million tonnes of carbon through their portable solar powered lights and chargers. To hear our full conversation from August of 2022, check out episode 52.
ShoppingGives
B Corp ShoppingGives makes connecting with customers and supporting the causes you care about, a seamless experience. Full convo from ep. 27 here.
Dirigo Collective Website
In this episode you will hear from certified B Corps Ben & Jerry's, Patagonia, Beautycounter, and the nonprofit Vote Early Day, that are all engaging with democracy and taking a stand in support of justice and strengthening our democracy.
Additional Links
B Lab US & Canada Voting Rights Resources
Openstates - a site where you find your legislators and track legislation you care about.VoteForward - write letters to voters!
Resources From the United Nations
UN SDG 16 Overview
UN SDG 16 Climate Action Targets
In this Episode
Beautycounter
A certified B Corp for shopping for clean beauty and safer skin care for all skin types. They work hard to screen their ingredients for safety so you can have beauty rituals that come with a peace of mind. Lindsay Dahl was their SVP of Mission at the time of the recording in October of 2021, to hear our full conversation with Lindsay Dahl check out episode 32.
Ben & Jerry’s
Certified B Corp Ben & Jerry’s is synonymous with more than just ice cream, it’s often associated with the fight for justice. Ben Cohen and Jerry Greenfield have been using their national platform of tasty ice cream to advocate on behalf of justice for a long time. To hear our full interview with Ben Cohen, take a listen to episode 20 which aired in May of 2021.
B Lab US & Canada’s CEO Jorge Fontanez
B Lab is a leader in economic systems change, their global network creates standards, policies, and tools for businesses looking to use business as a force for good. To hear our full conversation with Jorge from October 2022, take a listen to episode 58.
Patagonia
A certified B Corp outdoor clothing and gear brand for silent sports. They guarantee everything they make, the know how the clothes they make are made, they help to keep gear working, and they give back 1% for every sale. We’ve had Rebecca on the show a couple of times, and both conversations covered a lot of ground related to voting and democracy. To hear our first conversation with Rebecca in September of 2021, tune in to episode 29. To hear our conversation exclusively about GOTV from October of 2022 check out episode 56.
Vote Early Day
Vote Early Day is a celebration of democracy by creating events and opportunities for communities to turn out to vote collectively, early. To hear our full conversation with Bryce from October of 2022, check out episode 56.
Dirigo Collective Website
United Nations Sustainable Development Goal #15: Life on Land. In this episode you will hear from past conversations we've had with certified B Corps that are supporting the care of our lands by working to change industry norms and reinventing supply chain norms. In this episode you will hear from Vanessa Barboni Hallik the founder and CEO of Another Tomorrow along with Brianne West, the founder and CEO of Ethique.
Additional Resources
The Roles of Forests - from the Ecological Society of America
Helpful Links from the United Nations
UN SDG 15 Overview
UN SDG 15 Climate Action Targets
Links to the Businesses Highlighted in this Episode
Another Tomorrow
Vanessa Barboni Hallik, the founder of Another Tomorrow, a new women’s clothing brand is on a mission to bring transparency and true sustainability to the fashion industry. She shares with us the some of the unspoken truths of clothing and fashion and is actively working to change them. To hear our full conversation with Vanessa, listen in to episode 23 here.
Ethique
CEO and founder of the global skin and hair care brand Ethique, Brianne West shared with us her story of how she built a values based company that is rooted in supporting people and planet. Based in New Zealand, Brianne has brought cruelty free, palm oil free, products to homes around the globe while supporting producers and growers of her ingredients through direct trade and fair trade practices. To hear our full conversation with Brianne, tune in to episode 37 here.
Dirigo Collective Website
United Nations Sustainable Development Goal #14: Life Below Water. In this episode you will hear from past conversations we've had with certified B Corps that are dedicating their businesses to our sustainable harvest and care for our oceans. In this episode is co-founder of Luke's Lobster Ben Conniff; Founder of United by Blue, Brian Linton; and co-founder of Bureo, Ben Kneppers.
Additional Resources
5 GYRES
GLOBAL GHOST GEAR
PLASTIC POLLUTION COALITION
SURF RIDER FOUNDATION
Helpful Links from the United Nations
UN SDG 14 Overview
UN SDG 14 Climate Action Targets
Links to the Businesses Highlighted in this Episode
Luke’s Lobster
A certified B Corp that is bringing its customers traceable, sustainable seafood to guests across the country in their shacks, grocery stores and shipping nationwide to doorsteps. They work directly with fishermen to hand pick the best seafood. To hear our full conversation with Ben Conniff, check out episode 12 here.
United by Blue
A certified B Corp that is making sustainably-made clothing and tools for a plastic-free life. For every 1 product purchased, 1 pound of trash is removed from waterways. To hear our full conversation with Brian Linton, tune in to episode 18.
Bureo
A certified B Corp making skateboards from 100% post-consumer recycled fishing nets. They have a recycling program in Chile, “Net Positiva”, which provides fishing net collection points to keep plastic fishing nets out of our oceans. To hear our full conversation with Ben Kneppers, listen to the full episode 16.
Dirigo Collective Website
United Nations Sustainable Development Goal #13 Climate Action. You’ll hear from certified B Corps TripZero, Native, Patagonia, and 1% for the Planet. This episode is all about B Corps paving the way and setting great examples of how, as a business, you can be profitable and put protecting our planet first. Tune in to hear from these four leading organizations that exist to support people and planet.
Additional Learning & Resources Around Climate Action
Patagonia Founder Gives Away Company, Ensuring Profits Go to Fight Climate Change - NBC News
REI Presents: Everything to Lose by Pattie Gonia - Youtube 3:35 video
Connect With Environmental Action Groups - Patagonia Action Works
Book Recommendations (check your library or local book store, or support certified B Corps Better World Books or Book Shop)
Braiding Sweet Grass by Robin Wall Kimmerer
The Intersectional Environmentalists by Leah Thomas
Let My People Go Surfing by Yvon Chouinard
Helpful Links from the United Nations
UN SDG 13 Overview
UN SDG 13 Climate Action Targets
Links to the Organizations Highlighted in this Episode
1% for the Planet
A nonprofit that represents a global network of businesses, individuals and environmental organizations tackling our planet’s most pressing environmental issues. To hear our full interview with Celine Miranda, click here.
Native
A certified B Corp that works with organizations to activate climate solutions
that impact the communities and ecosystems important to your business. To hear our full interview with Claire Lafave, click here.
Patagonia
A certified B Corp outdoor clothing and gear brand for silent sports. They guarantee everything they make, the know how the clothes they make are made, they help to keep gear working, and they give back 1% for every sale. To hear our full interview with Rebecca Goodstein, click here.
TripZero
A certified B Corp serves event leaders worldwide to help them protect the planet by using your hotel blocks to planet forests. To hear our full interview with Eric Zimmerman, click here.
Dirigo Collective Website
United Nations Sustainable Development Goal #12 is Responsible Consumption and Production. In this episode we share some tips for how to be a more responsible consumer, and share how one certified B Corp is working to make the promotional products industry more sustainable. You'll hear from Mel Hubner at Brand Fuel, Cullen Schwarz the CEO and Founder of DoneGood, and we're going to leave you with a quote from Ben Kneppers, co-founder of Bureo.
Additional Learning Resources & Brand Mentions
A Whopping 91 Percent of Plastic Isn’t Recycled - National Geographic
B Corp Directory
Consumer Manifesto - complete pop up on website for free download
Evrnu - a certified B Corp working towards a circular economy
Lomi in home composter - from certified b corp Pela
Scrapp App - a free app to help you know what to recycle
UNH B impact Clinic
Helpful Links from the United Nations
UN SDG 12 Sustainable Cities and Communities Targets
UN SDG 12 Overview
What is the Triple Planetary Crisis? - from the UN Climate Change
Links to the Businesses Highlighted in this Episode
Brand Fuel
Is a certified B Corp brand merchandising agency with a focus on creating meaningful connections and sustainability.
Bureo
Takes post consumer fishnets and is spinning up new innovative ways to upcycle by creating high quality goods for Patagonia and the rest of their brand partners. To hear our full conversation with co-founder Ben Kneppers, take a listen to episode 16.
DoneGood
Is the Amazon of social good. They are an online market place where you can purchase everything from bed sheets, to barbecue sauce. They vet every vendor thoroughly to ensure they are doing right by people and planet. To hear our full conversation with Cullen Schwarz, check out episode 55.
Dirigo Collective Website
United Nations Sustainable Development Goal #11 is Sustainable Cities & Communities. In this episode we share how business leaders we know are making real change to make their communities more sustainable. You’ll hear from an urban planner thinking about where people live and work, and a sustainable tourism company thinking about where people play.
Additional Learning & Resources Around Sustainable Cities and Communities
Earth Data on UN SDG 11 Pathfinder
Recipients of the $51,798 donated from The Coconut Traveler's Responsible Tourism Fee
Aloha Tree Alliance, nonprofit in Hawaii
Conservation Dogs of Hawaii
Hawaii Wildlife Center
Hawaii Association of Watershed Partnerships
Malama i na Honu
Helpful Links from the United Nations
UN SDG 11 Sustainable Cities and Communities Targets
UN SDG 11 Overview
Links to the Businesses Highlighted in this Episode
Resilience Planning & Design LLC
Based in New Hampshire, USA, Resilience Planning and Design LLC works with municipalities, state agencies, developers, property owners, and non-profit organizations to craft place based solutions grounded in local knowledge and systems that reinforce community character, support regenerative development, and promote ecological integrity.
The Coconut Traveler
A Certified B Corp doing good in the Hawaiian Islands by planning unique, bespoke journeys that celebrate Hawaiian Islands and lift up your generosity to sustain, restore, and preserve this special place.
Dirigo Collective Website
United Nations Sustainable Development Goal #10 is Reduced Inequality. You will hear from certified B Corp Sweet Livity on thinking about inequalities in the workplace and we dive deep into a public policy that breeds inequality right here in the United States with hip hop icon Fab 5 Freddy, The executive Director of the Last Prisoner Project, and you will hear from Bernard Noble who was affected firsthand by these injustices.
Additional Learning & Resources Around Reduced InequalityBreakdown of Inmates by Offense - Maintained by Federal Bureau of Prisons
Convicted - A Report on How Corporations Exploit the 13th Amendment’s Loophole for Profit from the Corporate Accountability Lab
Incarceration Rates By Country 2023
Increased Incarceration Does Not Reduce Violent Crime - Findings from the US Department of Justice
Private Companies Producing with US Prison Labor in 2020 - From Corporate Accountability Lab
Stanford Center on Poverty & Inequality - 20 Facts about U.S. Inequality that Everyone Should Know
Vagrancy Act of 1866
Book Recommendations (encourage to purchase from black owned book stores)The Will to Change - bell hooks
How to be Anti-Racist by Ibram Kendi
The New Jim Crow - Michelle Alexander
Helpful Links from the United NationsUN SDG 10 Reduced Inequality Targets
UN SDG 10 Overview
Links to the Businesses Highlighted in this Episode
Sweet Livity
A certified B Corp that is supporting leaders and groups serving vulnerable communities to do their jobs to the fullest, with improved well-being, sustainability and results. To learn more about Sweet Livity, you can hear our full conversation in episode #21.
B Noble
Is a cannabis brand created in partnership with Curaleaf that donates 10% of all sales to the efforts of supporting people incarcerated for cannabis possession offenses and supporting them upon reentry to society.
The Last Prisoner Project
Is a national, nonpartisan nonprofit organization dedicated to cannabis criminal justice reform. They aim to end America’s policy of cannabis criminalization, as well as to repair the harms of this discriminatory and counterproductive crusade.
You can hear our full conversation with Fab 5 Freddy, Bernard Noble, and Sarah Gersten of The Last Prisoner Project in episode #28.
Dirigo Collective Website
United Nations Sustainable Development Goal #9, Industry, Innovation, and Infrastructure. In this episode we share the perspectives of three certified B Corps. Re:Vision Architecture walks us through sustainable building development, Tom’s of Maine shares their innovative incubator program, and how Aether Diamonds is supporting people and the planet through their innovation of turning CO2 in the air, into diamonds using clean energy sources.
Additional Learning & Resources Around Industry, Innovation, and Infrastructure
What are 'conflict diamonds?' | CNN
Tom's of Maine IncubatorTom's of Maine Goodness Report
Follow the Tom’s of Maine Incubator’s journey on Instagram @toms_of_maine as well.
Members in the Incubator
Helpful Links from the United Nations
UN SDG #9 Industry, Innovation and Infrastructure Targets
Links to the Businesses Highlighted in this Episode
Aether Diamonds
A certified B Corp and the world’s first diamond made from air, crafted from carbon extracted from the atmosphere, each carat positively impacts our climate. To hear more about the great impact Aether Diamonds is having, you can hear our full conversation with Co-Founder Ryan Shearman in episode #44.
Re:Vision Architecture
A certified B Corp that is more than just an architecture firm, they provide architecture service and sustainability consulting services for green buildings and equitable communities.
Tom’s of Maine
A certified B Corp started because two parents’ wanted better care for the health of their children. Their passion for helping others live a natural life is what still drives them today! To learn more about Tom's of Maine, listen to episode #47 of the Responsibly Different™ podcast.
Dirigo Collective Website
United Nations Sustainable Development Goal #8 is Decent Work and Economic Growth. In this episode we are digging into the work the Department of Energy is doing for underrepresented communities, and the innovative work by Greyston Bakery and MaineWorks around hiring practices.
Additional Learning & Resources Around Decent Work and Economic Growth
About SBIR - Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR)
SBIR
SBIR/STTR FY 2023 Phase I Funding Opportunity | Department of Energy
Justice40 Initiative | Department of Energy
Helpful Links from the United Nations
UN SDG #8 Decent Work and Economic Growth Targets
UN SDG #8 Decent Work and Economic Growth Overview
UN SDG #8 Reading List
Links to the Businesses Highlighted in this EpisodeDepartment of Energy, Office of Economic Impact and Diversity
The Office of Economic Impact and Diversity develops and executes Department-wide policies to implement applicable legislation and Executive Orders that strengthen diversity and inclusion goals affecting equal employment opportunities, small and disadvantaged businesses, minority educational institutions, and historically under-represented communities.
Greyston
A certified B Corp or a non profit organization working to unlock the power of human potential through inclusive employment, one person at a time. To learn more about Open Hiring and Greyston Bakery, be sure to check out our full conversation with their then Director of Open Hiring, Sara Marcus on episode 5 of Responsibly Different™.
MaineWorks
A certified B Corporation providing outstanding, immediate labor to clients across multiple industries in the states of Maine and New Hampshire including: construction, manufacturing, production, roadwork, and many more. Their employees come from all over the US and face real barriers to employment. They are a innovative employment company with a compassionate and community-rooted mission to support the thriving industrial construction industry in Maine while positively affecting the lives of our employees. To hear our full conversation with Margo Walsh, be sure to tune into episode 17 of the Responsibly Different™ podcast.
Dirigo Collective Website
United Nations Sustainable Development Goal #7, Affordable and Clean Energy. In this Episode we talk about how different leaders in the Clean Energy Industry are breaking down different barriers to make clean energy affordable and accessible to all.
Additional Learning & Resources Around Affordable and Clean Energy
Generac and PosiGen Partnership
MA Energy Rebates & Incentives
Climate Crisis Explained in 10 Charts
Heat Pump Systems
Vocational & Trade School Programs
Helpful Links from the United Nations
UN SDG #7 Affordable and Clean Energy Targets
UN SDG #7 Affordable and Clean Energy Overview
UN Topic: Energy
Links to the Businesses Highlighted in this Episode
All In Energy
A nonprofit with a mission to advance an inclusive clean energy economy. They bring energy efficiency and renewable energy to underserved communities, while increasing job opportunities for diverse talent in the clean energy industry
ReVision Energy
A Certified B Corp based in Maine, 100% employee-owned solar company on a mission to transition northern New England from fossil fuels to solar energy combined with battery storage, heat pumps, and electric vehicle charging. To learn more about ReVision Energy, you can listen to the VERY FIRST episode of Responsibly Different™ back in July of 2020 when Benn interviewed Brittany when she worked for ReVision Energy as one of their regional marketing managers.
Generac
The first to engineer affordable home standby generators, along with the first engine developed specifically for the rigors of generator use, and is now the #1 manufacturer of home backup generators. With their new Clean Energy Solutions Division they are making waves in the clean energy industry.
Department of Energy, Office of Economic Impact and Diversity
The Office of Economic Impact and Diversity develops and executes Department-wide policies to implement applicable legislation and Executive Orders that strengthen diversity and inclusion goals affecting equal employment opportunities, small and disadvantaged businesses, minority educational institutions, and historically under-represented communities.
Dirigo Collective Website
United Nations Sustainable Development Goal #6 is Clean Water and Sanitation. In this episode we share how the UN is working to support government’s and nonprofit’s work to gain clean water and sanitation for all. We learned about a great nonprofit while exploring how B Corps are giving back as well.
Additional Learning & Resources Around Clean Water and Sanitation
Why water is important - the video we mentioned in the episode
Charity: Water trailer
Affects Open Defecation has on human health
Helpful Links from the United Nations
UN SDG #6 Clean Water and Sanitation Targets and Means of Implementation
UN SDG Clean Water and Sanitation Resource from National Geographic
Links to the Businesses Highlighted in this Episode
MiiR
A Certified B Corp that is the exclusive global provider of drinkware for Patagonia. Through the sales of their products, Miir has donated over $2.6 million towards projects that center around community and clean water in 2021. To hear our full conversation, listen to the full episode featuring MiiR founder and CEO Bryan Papé.
Charity: Water
is a nonprofit organization bringing clean water and safe water to people around the world. Since being founded in 2006, they have funding 111,796 water projects, 15, 503,622 people were serve in 29 countries.
Love Bottle
A Certified B Corp making beautiful, reusable, USA made glass water bottles bringing Love and Water together for an elevated drinking experience.
Dirigo Collective Website
United Nations Sustainable Development Goal #5 is Gender Equality specifically for women and girls. In this Episode we share insights from Priscilla Zamora, the founder of B Corp certified Women In Management, based in Santiago, Chile on how we all can work together to build a more equitable future. You'll also hear from past guests Rebecca Hamilton the Co-CEO of certified B Corp Badger Balm and Laci Chisolm the founder of Fit4Dance on how they are supporting UN SDG #5 with their businesses.
This episode follows the same lens that the UN takes in regards to gender equality and focuses on women and girls. We recognize that there are more than two genders and have provided some links below to where you can learn more about gender equality not only for women and girls, but for all genders.
Additional Learning & Resources Around Gender EqualityGATE - Global Action for Trans Equality
National Center for Transgender Equality
Peace Corp - Gender Equality and Women's Empowerment
USAID - Gender Equality and Women's Empowerment
Women Empowerment Principles (WEPs) - These were the tools that Priscilla shared with us and recommended everyone explore for their own organizations.
WEPs Gender Gap Analysis Tool
Helpful Links from the United NationsEquality: our Final Frontier - A powerful short video from the UN
UN SDG #5 Gender Equality Overview
UN SDG #5 Gender Equality Targets
UN Women: In Focus Sustainable Development Goal 5
Links to the Businesses Highlighted in this Episode
Badger Balm
A mission-driven certified B Corp and family-owned company located in the woods of New Hampshire. They blend the finest organic plant extracts, exotic oils, beeswax, and minerals to make the safest, most effective products possible to soothe, heal and protect. To hear our full conversation with Rebecca from 2020, check out the Responsibly Different™ Episode with Badger Balm.
Fit 4 Dance
A certified B Corp dedicated to bringing quality and affordable dance and fitness instruction to communities that need it the most. They offer a comfortable space where women can have fun, learn to dance, improve their fitness and health, meet new people, explore other cultures, and freely express themselves. Laci established Fit4Dance to inspire and motivate women to take control of their health and have a blast doing it! To hear our full conversation with Laci, check out the Responsibly Different™ Episode with Fit4Dance.
Women in Management (en español)
A certified B Corp based in Santiago, Chile, Women in Management is specialized in activating gender equality through internal communities of women and men within organizations. They seek to boost social capital through transformative annual programs, with the goal of redesigning better workpla
Dirigo Collective Website
United Nations Sustainable Development Goal #4 is Quality Education. In this Episode we share how the UN is working to ensure everyone has access to education. We also talk with business leaders about the innovative work they are doing to provide education in their communities.
Additional Learning & Resources Around Quality Education
Practice → A B Corp working to advance equitable education for urban students to close the opportunity gap. Helps to ensure no child’s circumstances limit their potential.
Helpful Links from the United Nations
UN SDG #4 Quality Education Targets
UN SDG #4 Quality Education Overview
Personal story from Lamija Gutic about how Goal #4 is her favorite - from UN Women
Links to the Businesses Highlighted in this Episode
Great Works Internet (GWI)
A Certified B Corp based in Maine, USA, GWI is an Internet Service Provider that builds highly reliable internet infrastructure. GWI measures their performance not just on profit but on the positive impact their networks have on the communities they serve. The Company embraces pro-consumer practices and believes that it is their human obligation to offer the best possible service to its customers while holding strong to the principles of net-neutrality, open-access, and data privacy. To hear more from Kerem Durdag, the President of GWI, check out our conversation with him about GWI on the Responsibly Different™ Podcast.
ReVision Energy
A Certified B Corp based in Maine, 100% employee-owned solar company on admission to transition northern New England from fossil fuels to solar energy combined with battery storage, heat pumps, and electric vehicle charging. To learn more about ReVision Energy, you can listen to the VERY FIRST episode of Responsibly Different™ back in July of 2020 when Benn interviewed Brittany when she worked for ReVision Energy.
Dirigo Collective Website
United Nations Sustainable Development Goal #3 is Good Health and Well-Being. In this Episode we share how the UN defines this goal as well as talk with business leaders about how their work is centered on clinical trials and women’s healthcare rights.
Additional Learning & Resources Around Good Health and Well-Being
Helpful Links from the United Nations
UN SDG #3 Good Health and Well-Being Overview
UN SDG #3 Good Health and Well-Being Indicators
Links to the Businesses Highlighted in this Episode
&Sisters
A certified B Corp based in London on a mission to bridge the gender health gap and improve the mentrual health of people worldwide with a user-centric menstrual health eco-system.
Medable
Medable is transforming clinical research and predictive medicine by creating a platform powered by patient generated data.
Hanahana Beauty
A beauty company that is committed to producer to consumer transparency and to improving the economic, environmental + self-sustainability of women of the shea trade in ways that put your skin and our planet first.
Dirigo Collective Website
United Nations Sustainable Development Goal #2 is Zero Hunger. In this Episode we share how the UN defines Zero Hunger and explore some of the ways B Corps are working to grow food sustainably and create access to food.
Additional Learning & Resources Around Addressing HungerAddressing Hunger In America - From the Center for Hunger-Free Communities at Drexel University
Global Hunger Index
WorldHunger.org
Helpful Links from the United Nations
UN Report: Global hunger numbers rose to as many as 828 million in 2021
UNSDG #2 Zero Hunger Overview UN SDG #2 Zero Hunger Targets
Links to the Businesses Highlighted in this Episode
AlterfinA certified B Corp headquartered in Belgium with a global footprint, Alterfin is a cooperative founded in '94 that raises capital and invests in developing countries through the financing of smallholder producer organizations and sustainable agriculture.
Revolution FoodsRevolutions Foods uses business as a force for good, helping to solve food insecurity by making healthy meals accessible to students and seniors. As a teacher, researcher and garden educator, Kirsten witnessed firsthand the value and importance of ensuring all students have access to not just food, but nutritious meals that would set our youth up for success. Founded in 2006, and a certified B Corp since 2011, Revolution Foods employs over 800 people and delivers 45 million meals annually across California and Nevada. Four culinary centers produce and deliver freshly prepared delicious and affordable meals every day. To hear more from Kirsten Saenz Tobey, Co-Founder of Revolution Foods, check out our conversation with her about Hunger on the Responsibly Different™ Podcast.
SucSeed Social EnterprisesA certified B Corp that is Canada's leading socially driven hydroponics company empowering people to grow their own food in their homes. Over the past 5 years SucSeed in the classroom has educated over 20,000 students on healthy eating, waste reduction, and sustainable agriculture.
Dirigo Collective Website
United Nations Sustainable Development Goal #1 is no Poverty. In this Episode we share how the UN defines poverty and some of the ways B Corps are working to provide access to stable employment in rural areas where poverty is typically most rampant.
Additional Learning & Resources Around PovertyAgainst Malaria FoundationHow can business alleviate poverty and promote living wages? - Forces For Good Podcast
Institute for Research on Poverty - Sign up for their newsletter to keep up to date on different efforts and research working to address poverty
USDA Economic Research - Rural Poverty & Well-BeingWhat is Extreme Poverty? - The Life You Can Save
World Poverty Ticker
Helpful Links from the United Nations
Ending Poverty - Article from UN
UNSDG #1 No Poverty Overview UN SDG #1 No Poverty Targets
Links to the Businesses Highlighted in this Episode
AlterfinA certified B Corp headquartered in Belgium with a global footprint, Alterfin is a cooperative founded in '94 that raises capital and invests in developing countries through the financing of smallholder producer organizations and sustainable agriculture.
Great Works Internet (GWI)
A Certified B Corp based in Maine, USA, GWI is an Internet Service Provider that builds highly reliable internet infrastructure. GWI measures their performance not just on profit but on the positive impact their networks have on the communities they serve. The Company embraces pro-consumer practices and believes that it is their human obligation to offer the best possible service to its customers while holding strong to the principles of net-neutrality, open-access, and data privacy. To hear more from Kerem Durdag, the President of GWI, check out our conversation with him about GWI on the Responsibly Different™ Podcast.
Rhino FoodsA certified B Corp based in Vermont, USA, Rhino Foods develops and manufactures edible cookie doughs and baked brownie and cake pieces for use in ice cream and other frozen desserts. The co-inventor of edible cookie dough for ice cream 30 years ago, Rhino continues to be the #1 global supplier to the ice cream industry. To learn more about some of the incredible practices Rhino Foods has for workers, check out their Income Advance Program and their Employee Exchange Program. And if you want to hear more of the conversation we had with Rhino back in 2020, listen to the episode of Rhino Foods on the Responsibly Different™ Podcast.
Dirigo Collective Website
This is the kickoff of our mini series on the United Nation Sustainable Development Goals. We're welcoming in the New Year with some goals all of us can work towards to build a more equitable future for all and a healthier planet. These episodes are by no means exhaustive, think of them more as a launch pad for your journey with the UN SDGs. Explore the links below to continue learning about the SDGs and some of the guests you'll be hearing from more in future episodes.
Helpful Links from the United NationsUnited Nations Sustainable Development Goals
UN SDGs Latest News & UpdatesSupport Sustainable Development & Climate Action
Be the Change Toolkit & Lazy Person's Guide to Saving the World
SDG Moment 2022Links to the Businesses Highlighted in this Episode&SistersA certified B Corp based in London on a mission to bridge the gender health gap and improve the mentrual health of people worldwide with a user-centric menstrual health eco-system.AlterfinA certified B Corp headquartered in Belgium with a global footprint, Alterfin is a cooperative founded in '94 that raises capital and invests in developing countries through the financing of smallholder producer organizations and sustainable agriculture.Resilience Planning & Design LLCBased in New Hampshire, USA, Resilience Planning and Design LLC works with municipalities, state agencies, developers, property owners, and non-profit organizations to craft place based solutions grounded in local knowledge and systems that reinforce community character, support regenerative development, and promote ecological integrity.SucSeed Social EnterprisesA certified B Corp that is Canada's leading socially driven hydroponics company empowering people to grow their own food in their homes. Over the past 5 years SucSeed in the classroom has educated over 20,000 students on healthy eating, waste reduction, and sustainable agriculture.
Dirigo Collective Website
Brittany and Benn share their initial reflections on their experience at Champion’s Retreat. Champion’s Retreat is best described by B Lab as the marquee gathering of the community of Certified B Corporations in the U.S. & Canada, partners, and values-aligned people using business as a force for good to deliver on the vision of an inclusive, equitable, and regenerative economic system for all people and the planet. This year’s theme, Humanity @ Work, celebrates the human values that fuel our business values and allow us to build community and connection.
Dirigo Collective Website
Sea Bags has saved over 10,000 sails from hitting the landfill by their upcycling and turning them into high quality tote bags and other accessories. While not a certified B Corp yet, they are certainly having a positive impact on people and planet. Tune in, to hear our conversation with the President of Sea Bags, Beth Greenlaw.
Dirigo Collective Website
In this episode of Curious coworkers, Brittany and Benn take a moment to think deeply about modes of transportation. Oftentimes we just take the easy or fastest way to travel but with thought and planning, these two coworkers want to break down the three major ways to travel, plane, train, and car. Tune in to this episode to learn more about the environmental footprint of railway and aviation for your next planned trip.
Champions Retreat is the marquee gathering of the community of Certified B Corporations in the U.S. & Canada, partners, and values-aligned people using business as a force for good to deliver on our vision of an inclusive, equitable, and regenerative economic system for all people and the planet. This year’s theme, Humanity at Work, celebrates the human values that fuel our business values and allow us to build community and connection. The first time our B Corp community will gather in person in three years, Champions Retreat 2022 will be an important forum for mobilizing toward collective action around racial equity, climate justice, and a stakeholder-driven economic system.
B Lab is excited to bring our community together in-person for the first time since 2019 to connect, celebrate, and collaborate at the 2022 Champions Retreat.
When: Tuesday, Nov. 29, 2022 to Thursday, Dec. 1, 2022
Where: Loews Hotel, Philadelphia
Additional Reading / Sources
Dirigo Collective Website
Evrnu® is a textile innovations company creating a circular ecosystem. A certified B Corp since 2018, Evrnu is already having a huge impact. They have been recognized by Time magazine as one of the top inventions of 2022, Stacy was listed as one of Worth’s Worthy 100 in 2021, and Forbes has shared that Evrnu’s recycled waste fiber could outperform 90% of existing textiles. In our conversation Stacy shares a peek behind the curtain, to the struggles that innovative entrepreneurs face and how she has navigated the pursuit of her personal mission.
See full show notes for bonus content, click here
Dirigo Collective Website
**The idea of Black Friday is hard to support, from people needing to go to work when they should be home with friends and family, to the blind spending that it promotes.
In this episode, we want to unpack, what is the role of a Conscious Consumer on Black Friday if there is a new way to live out our values on this holiday with Blue Friday, making Blue the new Black.**
Blue Friday Website
United By Blue on Responsibly Different™
REI Co-op continues #OptOutside tradition, closing on Thanksgiving and Black Friday
Dirigo Collective Website
Do you struggle to write impact reports? Or track your impact over time? Unit of Impact was founded by the founders of 3 certified B Corps and they know those challenges intimately so they developed a tool to solve for them. Visit our full show notes below for a discount code and links to Unit of Impact.
View Full Show Notes on Responsibly Different™
Dirigo Collective Website
Brittany and Benn share some of their secrets about gift buying for us. They navigate how thoughtful gift buying is great but last minute shopping might lead to less meaningful gifts that end up in a landfill. And by the end, they share four helpful tips to keep in mind as you buy gifts this season. Maybe you can become a great gift buyer and have your gift receivers share that feedback with you.
Blueland Cleaning Kits
Stasher Reusable Bags
Report: Many Returned Products Thrown Out Instead of Resold. By NPR in 2019.
Prosperity Candles
Donegood Website to fabric wraps
Dirigo Collective Website
Jorge Fontanez shares with us his journey to B Lab, the amazing work he is doing with students, and shares how B Lab is building more than just a certification, they are building a movement. We talk voting, B Impact Assessment, and so much more.
Full Show Notes on Responsibly Different™ Website
Dirigo Collective Website
In this episode Brittany and I discuss donating clothes, and how the true culprit behind our packed closets is over consumption of clothing. Below is the link Brittany mentioned in this episode and a link to Responsibly Different™. Thanks for tuning in!
How to Buy Less, Buy Better, and End Consumer Culture
Responsibly Different™ Website
Dirigo Collective Website
From sustainable treats to fun dog toys made from ocean bound plastic, West Paw has something PAWsitively fun and sustainable for your canine pal. In this episode founder and CEO Spencer Williams shares with us West Paw's story, their work in sustainability, and Spencer's insights on using business as a force for good.
Click Here for Full Show Notes on Responsibly Different™ Site
In our first live recording, Patagonia and Vote Early Day join us to talk all about voting, voting early, and how businesses can help turn out the vote. Be sure to check out the full show notes at the link below for a plethora of additional resources and links.
Responsibly Different™ GOTV 2022 Full Episode Show Notes
Just last week Benn returned from a 7 day Disney Cruise with his family. As our very first Curious Coworkers episode, Benn's coworker Brittany explores with him the potential impacts of his vacation and his thoughts and feelings about it. This is also the first episode of Curious Coworkers, take a listen, and let us know what you think or what topics you'd like to hear us discuss by reaching us on the Responsibly Different™ contact form.
To learn more about Responsibly Different™ and how you can leverage purchasing power as a force for good. Come explore the Responsibly Different™ website, dedicated to certified B Corporations and those using business as a force for good.
Happy International Podcasting Day! We're rolling out some new content for you including a new show called Curious Coworkers and will begin doing live recordings where you can participate and ask guests some of your questions. Our first event is this Tuesday October 4, 2022 from 3 - 4pm EDT with Patagonia and the nonprofit Vote Early Day. Please register for this free event at this link here (or copy and paste the below link if this isn't working for you).
https://www.eventbrite.com/e/gotv-how-businesses-can-support-voting-efforts-tickets-428784163977?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=escb
DoneGood is an online market place that makes shopping your values easy. Forbes has called them the Amazon of Social Good. You can filter products by your values and know that every product on their site ensures living wages and practices that support people and planet.
Cabot Creamery Co-Op has won nearly every award imaginable for test when it comes to their dairy products. They've also bee a certified B Corp since 2012. In this episode I am joined by their director of sustainability and one of the family farms that makes up the Co-Op.
Laci Chisolm founded and runs Fit4Dance in Brooklyn New York sharing her love and passion for dance with her community. In doing so, she is changing people's lives and building more resilient communities through the dance studio's community organizing and giving efforts. A certified B Corp since 2016 and best for the world honoree, Laci shares with us her journey and insights on how to use business as a force for good.
MPOWERD is lighting the way in social enterprise. Celebrating 10 years in business they have impacted 4 million lives and diverted 3 million tonnes of carbon through their portable solar powered lights and chargers. In this episode founder John Salzinger and President and CEO Seungah Jeong share with us their journey with MPOWERD and the impact they are having around the globe with over 700 NGO partners.
SEE FULL SHOW NOTES AT THIS LINK
In this episode I sat down with Eagan Eldridge, the assistant production manager at Wicked Joe’s, a local B Corp certified coffee company and a 2022 Best for the World Honoree for Community from B Lab US and Canada. I sat down for a chat with Eagan to hear all about his experience working at Wicked Joe's and what harnessing business as a force for good means to them.
On today’s episode is Chris Marine, founder of Dirigo Collective and David Gogel the president of Dirigo Collective. They unpack the value action gap and how Dirigo Collective is working to amplify the impact of people harnessing purchasing power for good.
View Full Show Notes Here
In this episode Celine Miranda, the Business Account Manager for Eastern North America and Global members at 1% for the planet, shares with us how the 1% for the planet certification works and how it works in tandem with B Corp certification and Climate Neutral Certification.
Link to Full Show Notes
BLDs are opportunities for B Corps in regions around the globe to come together, learn, and grow in community. On today's episode New Enlgand BLD Co-Chairs Brittany Angelo and Kelly Wight share their reflections and insights on the planning and execution of this year's New England BLD.
Visit Official Show Notes Here
Food insecurity is all around us in every town in the United States. 38 million people, including over 12million children are food insecure in the United States. That’s one in eight people and one in six children facing food insecurity every day. Revolution Foods is a certified B Corp working to address this problem by creating affordable nutritious clean label food products for schools and municipalities in 23 states.
See Full Show notes on ResponsiblyDifferent.com
Internet Service Provider GWI shares the impact and importance of internet access and high quality broadband and its impact on social justice and equity. Kerem Durdag is the President and Chief Operating Officer for GWI, he answers all our questions about ISPs, privacy, social justice, and shared a bit about his non-profit Indus that is working to support the immigrant entrepreneurial community.
Aether Diamonds is the first and currently only diamond manufacturer that is a certified B Corp. What makes them so special? They turn air into diamonds and they do it using all clean energy sources. For every diamond carat they sell, they are committed to pulling 20 tonnes of carbon out of the air. Co-founder Ryan Shearman shares the journey, including navigating B Corp certification and the importance of sustainability in every field.
See Full Show Notes on Responsibly Different™ Website
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Joe Laur is the founder of B Corp Certified beverage Samara, you may remember it as Maple Mama Beverage. What started as a home made healthy alternative beverage for his kids sweetened with maple syrup, has taken on a life all its own. Joe was no stranger to B Corps when he founded Maple Mama Beverage, he had been a certified B Corp for nearly 20 years in the business consulting firm he co-founded called SEED Strategies. We talk about Samara, Creative Tension, shifting your perspective, and pursuing your dreams with gusto.
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At the start of 2022 64% of the U.S. population was living paycheck to paycheck (Lending Club Report). Predatory lending practices create an even greater burden on working americans as they need access to their income more quickly. Payactiv is working to close that gap by creating Earned Wage Access. Join us as I talk with Sabina Bhatia, the Chief Customer Officer of Payactiv.
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Smart Set is a B Corp certified Union print and design shop out of Minneapolis, Minnesota. Owner Kevin Brown shares with us the power that small businesses have in influencing public policy and why he's advocating hard for universal healthcare.
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B Corp Certified Native (previously Native Energy) helps you navigate reaching your climate goals both personally and as a company. We talk carbon offset projects, calculating your carbon footprint, understanding Scope one, two, and three as it pertains to Green House Gas emissions, and so much more. And of course, as always, we talk B Corp land and ways you can have an impact through your business and your personal habits.
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In this episode, host of Responsibly Different Benn Marine shares with listeners some best practices around using pronouns in your work space and unpacks some of the gender universe to help folks build more inclusive and safer work environments.
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B Lab is the global nonprofit that certifies B Corps and is leading the way for social enterprise. In this episode I spoke with Andrew Kahan a community engagement manager for B Lab US and Canada. He answers all my questions about everything from how B Lab started to what its current operation looks like today and what the certification experience is like for B Lab.
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CEO and founder of the global skin and hair care brand Ethique, Brianne West shares with us her story of how she built a values based company that is rooted in supporting people and planet. Based in New Zealand, Brianne has brought cruelty free, palm oil free, products to homes around the globe while supporting producers and growers of her ingredients through direct trade and fair trade practices.
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Amy's Kitchen creates delicious pre-made meals that are all vegetarian and organic. They even have vegan and gluten free options as well. In this episode their Senior Sustainability Director Paul Schiefer shares with us the story of Amy's, what it means to be a Sustainability director, the differences in organic farming vs traditional agriculture and how they are supporting people and planet.
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In this episode fellow Dirigo Collective Content Director Allison Blackstone has a conversation with her 12 year old daughter about B Corps, sustainability, and voting with your dollars. Chloe is also testament to how in tune young people of today are with the needs of the planet and each other. We hope you enjoy this holiday bonus.
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Brad Black and Susan Girffin-Black co-own and run one of the last largest independently owned organic beauty companies, EO Products. EO Products creates natural body care products based on essential oils and is a company rooted in strong values around people and planet. In operation for over 25 years they have the highest of standards in their ingredients for the quality of the product and the safety of the end user.
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Ever wonder about how to make your business travel or events and conferences a little more earth friendly? Eric Zimmerman has, and he built TripZero to solve for that very problem in an effort to help support our planet. Tune in to hear about Eric's journey towards personal sustainability and how it was at odds with his business activities.
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You're probably already familiar with Beautycounter as a premiere skincare brand, but did you know that they have passed 9 bills and counting to protect consumers from harmful chemicals? In this episode SVP of Social Mission at Beautycounter Lindsay Dahl sat down to chat with me about how Beautycounter is having an impact and she had some great insights to help you create impact as well.
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Dean Cycon is a Nobel Prize of Business Honoree for the work he and his team at Dean's Beans has done since their inception in 1993. He is a leader and an inspiration within the B Corp community. Dean founded the first non-profit in the coffee space in 1988 called Coffee Kids. With an eye towards working in and with coffee farming communities, Coffee Kids was the first development non-profit of its kind. Dean shares with us how his passion and drive for justice took him from being a civil rights lawyer, to non-profit founder, to social enterprise entrepreneur and the many lessons he learned along the way.
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Vital Farm's prides themselves on having all pasture raised humane products from eggs to butter. CEO Russel Diez-Canseco shares with us the importance of stakeholder capitalism and how Vital Farms works everyday to provide both you and the farms your eggs and dairy come from with quality products and support.
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In this episode Patagonia's Director of Environmental Programs for North America, Rebecca Goodstein, sat down with me to answer all my questions about the role B Corp plays at Patagonia, how to building lasting relationships with local non-profits that create meaningful impact, voting, and so much more.
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In this episode we dive deep into some of the systemic issues of racism and oppression that have occurred through the War on Drugs. You'll hear my conversation with the formerly incarcerated Bernard Noble, hip hop pioneer Fab 5 Freddy. Their partnership with Curaleaf created a social enterprise called B Noble that uses the sale of legal cannabis to begin righting the wrongs done during cannabis prohibition. Following my conversation with Bernard and Fab, I sat down with the Executive Director of the Last Prisoner Project, Sarah Gersten to help bring context to War on Drugs and its impact, and the importance of the work Bernard and Fab are doing within the legalized cannabis industry.
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Certified B Corp Shopping Gives makes connecting with customers and supporting the causes you care about, a seamless experience. I came across Shopping Gives in my own shopping experience and was super curious. So I sat down with their founder Ronny Sage, he shares great insights on how to start your vision to how to have an impact at the point of sale.
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Arbonne is an international health and wellness brand. All their products are vegan, cruelty free, and formulated gluten free. They also have a foundation to support mental well being in youth around the globe. In this episode, I share with you a conversation I had with Andrea Chase. Andrea is a fellow B Corp enthusiast, the executive director of B Local Los Angeles and the Director of Corporate Responsibility and Social Impact at Arbonne. She answers all my questions about Arbonne and their B Corp certification process while also sharing some sustainability tips and B Impact Assessment insights.See Full Show Notes on the Responsibly Different™ Website
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Benefit Corporation, being certified B Corp, sounds like the same thing right? Are they the same thing, well, sometimes but by definition no. Our guests for this episode are attorney with Bernstein Shur Helen Sterling Coburn and Conscious Revolution founder Tara Jenkins to unpack for us the differences between certified B Corps, Benefit Corporations, and where they intersect.
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This weekend we re-declare our interdependence and commitment to using business as a force for good! One year ago today we launched this podcast to share with all of you our journey to certification to hopefully help you in your journey and inspire you with all the good work happening in the B Corp community.
In this Bonus episode I sat down with the four students that worked with us and helped prepare us for submitting our B Impact assessment. We began exploring the B Impact assessment in March of 2020 and with the help of these students submitted our assessment on April 30, 2021. We hope you enjoy this episode as much as we've enjoyed being part of the UNH B Impact Clinic.
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Fashion is not my forte, however, I reached out to someone for which it is. Vanessa Barboni Hallik the founder of Another Tomorrow, a new women's clothing brand is on a mission to bring transparency and true sustainability to the clothing industry. She shares with us the some of the unspoken truths of clothing and fashion and is actively working to change them.
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Blue Wave Solar’s Project Development Managing Director Chad Nichols and their Civic Engagement Office Manager Rachel Clogston jumped on a call with me to answer all my solar questions. Rachel and Chad share with us about dual use solar, how they support community solar projects, and how they navigate the B Impact Assessment. And, I learned about B Lab’s audit process!See the Full Show Notes on the Responsibly Different™ Website
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Sweet Livity supports individuals, communities, and businesses with the ability to do their work to their fullest capability as their most authentic selves. We talk about burnout, self care, systemic change. Co-founders Diana Marie Lee and Samuel González share with me their journey in founding Sweet Livity.
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The Ben & Jerry's brand is synonymous with more than just ice cream, it’s often associated with the fight for justice. Ben Cohen and Jerry Greenfield have been using their national platform of tasty ice cream to advocate on behalf of justice for a long time. We cover the Campaign to End Qualified Immunity, getting big money out of politics, and of course sprinkled in are some sweet treats about Ben Cohen.
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Better World Books buys and sells books both new and used while supporting libraries, non-profits, and literacy programs around the world. Just this month they sold their 100th million book! For every book you purchase on BetterWorld Books.com, Better World Books donates a book to a reader in need. To date, they have raised over 32 million dollars for libraries and literacy programs, donated over 29 million books, and prevented over 373 million books from entering landfills by reusing or recycling them.See the Full Show Notes on the Responsibly Different™ Website
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This Earth Day come learn more about B Corp certified United By Blue in my interview with founder Brian Linton. United By Blue is a retailer selling responsible, durable goods. For every product sold they clean up one pound of trash from the ocean. In 2020 alone they cleaned up nearly 1 million pounds of trash from our oceans and waterways. They also have some really great everyday reusables so you can finally kick single use plastic utensils to the curb.
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Margo Walsh founded MaineWorks to employ folks re-entering the workforce. She creates quality jobs for people in recovery and entering the workforce after being formerly incarcerated. To further support the needs of workers, she created Maine Recovery Fund to help with all the other essential needs someone transitioning back into the workforce needs to be successful.
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Patagonia uses Bureo plastic for all of their hat brims because Bureo sources their plastic from discarded fishing nets that would otherwise be polluting our oceans. Fishing nets are among the most dangerous plastic in our oceans, and thanks to Bureo, they've saved 3.2 million pounds of it from living on the ocean floor. Tune in to learn how Bureo got started and about some of the important nuances of recycling.
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In 1995 Rob Tod founded Allagash Brewing. With innovation at the forefront, he brewed the award winning Allagash White. In the 25 years since then, Allagash has grown substantially and so has their positive impact on community and theenvironment. Allagash sidestreams 99% of their waste, preventing it from ever making it to a landfill, invests in solar and wind to reduce their carbon foot print, donates 1% of all sales to local nonprofits, and purchased over 750,000 pounds of wheat from right here in their home state of Maine. Crack open a cold one and join us in learning more about how Allagash Brewing is Responsibly Different™.
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In this episode Stonyfield Organic’s Director of Sustainability Innovation, Lisa Drake, hopped on a call to answer all my questions about Stonyfield, their journey to B Corp certification and all the incredible work they are doing for people and planet. From their #PlayFree initiative to being on the frontline of lowering carbon emissions through soil sequestration with OpenTEAM, Stonyfield is responsibly different.
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This episode we walk you through some updates and some of our strategy and learning in how we have been working our way through the assessment. We also share a couple audio teasers of upcoming episodes with Stonyfield Organic and Allagash Brewing.
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Luke’s Lobster works with local fishermen to supply their restaurants all around the world with traceable sustainable seafood. Co-Founder Ben Conniff shares with us all about how Luke's Lobster came to be, the investments they are making in coastal communities and the environment, and of course shares some insights into their B Corp certification.See the Full Show Notes on the Responsibly Different™ Website
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Rhino Foods makes all the delicious cookie dough for Ben and Jerry's, and they are cooking up a lot more than just delicious cookie dough. Rhino Foods is constantly innovating new ways to better serve their workers including their Income Advance Program, Employee Exchange Program, and Open Book Management. Their Rhino Foods Foundation is dedicated to that mission of supporting workers and helping other businesses find ways to do the same.
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All around the world are B Local chapters that exist to support B Corps and create opportunities for the B Corp community to come together. Collectively they support this global movement to utilize business as a force for good. B Local Boston Board Co-Chair Kelsa Summer Roidt shares with us how B Local Boston works, how it can help your business, and some pro tips on navigating the B Impact Assessment.See the Full Episode on the Responsibly Different™ Website
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Homefree creates “treats you can trust.” They create delicious, wholesome, allergy-friendly treats. Their cookies are gluten-free, have no rice, are non-gmo, dairy-free, egg-free, nut-free, and peanut-free, which means they are friendly for vegans too. In this episode founder Jill Robbins shares with us how Homefree got started and why being a B Corp is so important.
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Bryan Papé is the founder and CEO of B Corp Certified MiiR, the exclusive global provider of drinkware for Patagonia. MiiR has donated over $1.5 million towards projects that center around community and clean water. In this episode Bryan shares with us the story of MiiR and the power of persistence and resilience.
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Coffee by Design has been a staple here in Portland, Maine for over 20 years. Co-founder Mary Allen Lindemann shares with us the story of how Coffee by Design came to be and how a small local business and ripple out and impact the world.
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In this episode Rebecca Hamilton, co-CEO of the family owned and operated B Corp certified Badger Balm shares with us the origin story of the certified cruelty free family owned business and shares ways that business can support workers and community in some really creative and thoughtful ways.See the Full Show Notes on the Responsibly Different™ Website
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Greyston Bakery makes all the delicious brownies for Ben and Jerry’s ice cream with a workforce entirely hired by their Open Hiring policy. They produce over 30,000 pounds of brownies EVERY DAY at their world class manufacturing facility. Their Open Hiring policy removes the barriers to employment that entry level job seekers face. There’s no resume to write, background or credit check to pass, and no interview. Granting access to steady employment not only creates opportunity for individuals, but has a positive impact on the entire community. Keep listening to learn how your eating brownies can change lives.See the Full Show Notes on the Responsibly Different™ Website
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Pete & Gerry’s Organic Eggs are not only organic, but certified humane. Their hens live good lives, able to strut their stuff and and spread their wings on over 120 small family farms across the United States. Selling over 40 million cartons of eggs every year, they are changing the egg industry for the better.See the Full Show Notes on the Responsibly Different™ Website
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Fiona shares with us the UNH B Impact clinic and how businesses can get support as well as some strategies for getting started in their B Corp journey. And she offers Chris Marine, our founder, some guidance on our journey towards certification.
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ReVision energy is employee owned and mission driven. Their goal, To build a better future that is powered by the sun. With over 250 employees across multiple locations in the northeast, ReVision is a B Corp that is making a difference in communities and for the environment.
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This 4th of July we are declaring our INTER-Dependence by starting our journey towards B Corp certification and we are taking you with us. Along the way, we will highlight other B Corps and experts in the field that are leveraging business as a force for good. We hope in sharing our journey we inspire other Businesses to certify as B Corporations and that this podcast is helpful in their journey as well. In this episode you'll here from the three partners at Dirigo Collective as we start our journey towards B Corp status.
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