In this episode, I interview George Nguyen from Wix about the importance of fresh and diverse voices in content. George shares his personal experience of feeling alone and not seeing enough representation in the industry, which inspired him to bring in diverse voices to the Wix blog.

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful links:

Podcast page: ⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/azeemdigitalasks⁠⁠⁠⁠⁠⁠⁠

My Twitter page: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/AzeemDigital⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

My LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/azeema1/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

My website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.iamazeemdigital.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠

George's LinkedIn: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/george-c-nguyen/

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In this episode, I interview Kerry Campion, a copywriter and content marketer, about the power of the customer in marketing. Kerry shares her experience of conducting customer interviews and how they have helped her create effective marketing copy.

Kerry Campion is a copywriter who helps brands generate more inbound traffic and optimize their website for conversions. She does her best work at the intersections of SEO, conversion copywriting and brand strategy.

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful links:

Podcast page: ⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/azeemdigitalasks⁠⁠⁠⁠⁠⁠

My Twitter page: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/AzeemDigital⁠⁠⁠⁠⁠⁠⁠⁠⁠

My LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/azeema1/⁠⁠⁠⁠⁠⁠⁠⁠⁠

My website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.iamazeemdigital.com/⁠⁠⁠⁠⁠⁠⁠⁠

Kerry's LinkedIn: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/kerry-campion-%F0%9F%92%BE-101191234/

Kerry's website: https://kerrycampion.com

Kerry's newsletter: Copy Comrades Newsletter

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In this episode, I interview Mike King about the recent Google leaks and their impact on SEO - and what's changed since the leaks have come out. We discuss the importance of user experience and SEO working together, the need for quality over quantity in link building, and the role of related content in rankings - as well as MUCH more. This isn't one to be missed.

Mike King is an acclaimed international speaker covering SEO, content strategy, and the impact of generative AI. Innovating and elevating, he's the Founder & CEO of the performance marketing agency iPullRank. Mike consults with companies all over the world, including brands like SAP, American Express, and HSBC. He delivers cutting-edge strategies and deliverables to a laundry list of promising eCommerce, publisher, and financial services organizations. He's about to shatter everything you thought you knew about how modern search engines work with the launch of his debut book, "The Science of SEO."

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful links:

Podcast page: ⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/azeemdigitalasks⁠⁠⁠⁠⁠

My Twitter page: ⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/AzeemDigital⁠⁠⁠⁠⁠⁠⁠⁠

My LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/azeema1/⁠⁠⁠⁠⁠⁠⁠⁠

My website: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.iamazeemdigital.com/⁠⁠⁠⁠⁠⁠⁠

Mike's LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/michaelkingphilly/

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In this episode, I interview Sukhjinder Singh about thriving as a minority in digital marketing. Sukhjinder shares his journey in the industry and the changes he has witnessed over the past 15 years. He also discusses the challenges faced by minorities and the progress that has been made in creating a more inclusive and diverse industry....and much more!

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful links:

Podcast page: ⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/azeemdigitalasks⁠⁠⁠⁠

My Twitter page: ⁠⁠⁠⁠⁠⁠⁠https://twitter.com/AzeemDigital⁠⁠⁠⁠⁠⁠⁠

My LinkedIn: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/azeema1/⁠⁠⁠⁠⁠⁠⁠

My website: ⁠⁠⁠⁠⁠⁠⁠https://www.iamazeemdigital.com/⁠⁠⁠⁠⁠⁠

Sukhjinder's LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/sukhsingh84/

I Do SEO website: https://idoseo.co.uk/

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In this episode, I interview Bernard Huang about the importance of creating engaging SEO content. We discuss the rise of AI-generated content and its impact on traditional SEO strategies. We also dive into what the future of search holds. This episode is not to be missed if you're in the SEO industry!

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful links:

Podcast page: ⁠⁠⁠https://podcasters.spotify.com/pod/show/azeemdigitalasks⁠⁠⁠

My Twitter page: ⁠⁠⁠⁠⁠⁠https://twitter.com/AzeemDigital⁠⁠⁠⁠⁠⁠

My LinkedIn: ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/azeema1/⁠⁠⁠⁠⁠⁠

My website: ⁠⁠⁠⁠⁠⁠https://www.iamazeemdigital.com/⁠⁠⁠⁠⁠

Bernard's LinkedIn: ⁠⁠https://www.linkedin.com/in/bernardjhuang/

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In this episode, I interview Amy Hopper, a sociologist and CEO of TOA Group, about the wellbeing challenges faced by agencies and software houses. The conversation highlights the importance of communication, collective wellbeing, and implementing processes for better flow of work, as well as viewing wellbeing as an investment rather than a cost.

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful links:

Podcast page: ⁠⁠https://podcasters.spotify.com/pod/show/azeemdigitalasks⁠⁠

My Twitter page: ⁠⁠⁠⁠⁠https://twitter.com/AzeemDigital⁠⁠⁠⁠⁠

My LinkedIn: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/azeema1/⁠⁠⁠⁠⁠

My website: ⁠⁠⁠⁠⁠https://www.iamazeemdigital.com/⁠⁠⁠⁠

Amy's LinkedIn: ⁠https://www.linkedin.com/in/amyhopper/

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In this episode, I interview Ryan Jones, the marketing manager at SEOTesting, about SaaS content marketing. We discuss the definition of SaaS and how marketing for SaaS differs from traditional marketing.

Ryan shares his experience of increasing organic clicks by focusing on content, educational blog posts, and building customer relationships. We also talk about the different stages of the marketing funnel and the importance of top-of-funnel content.

Ryan emphasises the need to talk to customers, build relationships with others in the industry, and continuously test different strategies.

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful links:

Podcast page: ⁠https://podcasters.spotify.com/pod/show/azeemdigitalasks⁠

My Twitter page: ⁠⁠⁠⁠https://twitter.com/AzeemDigital⁠⁠⁠⁠

My LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/azeema1/⁠⁠⁠⁠

My website: ⁠⁠⁠⁠https://www.iamazeemdigital.com/⁠⁠⁠

Ryan's LinkedIn: https://www.linkedin.com/in/ryan-g-jones/

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Reema Vadoliya kicks off S6, join us as we explore how AI is reshaping businesses, highlighting both the upsides and challenges. We discuss the importance of making data more accessible to combat bias in AI systems and the hurdles companies face in this effort.

Reema describes herself as a passionate business founder, storyteller, and advocate for inclusion in data. She has extensive experience in data strategy, analytical exploration, data collection, and governance. She's on a mission to challenge the perception of data as a dreary necessity and draw out the real human stories that organically empower intentional inclusion in data and beyond.

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful links:

Podcast page: https://podcasters.spotify.com/pod/show/azeemdigitalasks

My Twitter page: ⁠⁠⁠https://twitter.com/AzeemDigital⁠⁠⁠

My LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/azeema1/⁠⁠⁠

My website: ⁠⁠⁠https://www.iamazeemdigital.com/⁠⁠

Reema's LinkedIn: ⁠⁠https://www.linkedin.com/in/reemavadoliya/

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What Fiona Bradley doesn't know about organic LinkedIn success, probably isn't worth knowing in my opinion. This episode will not teach you how to grow on LinkedIn by posting about the injured dog that you ignored on the way to a job interview, only to find out the dog WAS the interviewer. Instead, Fiona helpfully shares tips and advice on post formats, how to engage, and being authentic to achieve growth on the platform - you definitely don't want to miss this one.

Fiona describes herself as a content master, business owner, slow runner, bendy yogi and writer. She runs a Leeds-city centre-based boutique Content Marketing Agency "FB Comms" with a sense of humour, who's mission it is to create killer content with service that slaps.. not in the way that hurts.

In this episode, we discuss:

Key factors to LinkedIn growth, organically
Biggest mistakes people make on LinkedIn
Balancing sharing valuable content for audiences vs self promotion
Which types of content perform best
How to build meaningful professional relationships, and get opportunities from the platform
How important consistency is for growth
What she feels the future holds for LinkedIn

...and much more!

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful links:

Podcast page: ⁠⁠https://anchor.fm/azeemdigitalasks⁠⁠

My Twitter page: ⁠⁠https://twitter.com/AzeemDigital⁠⁠

My LinkedIn: ⁠⁠https://www.linkedin.com/in/azeema1/⁠⁠

My website: ⁠⁠https://www.iamazeemdigital.com/⁠

Fiona's Twitter: https://twitter.com/fbcommsagency

Fiona's LinkedIn: ⁠https://www.linkedin.com/in/fiona-content-marketing/

FB Comms: https://fbcomms.co.uk/

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Katy Powell, one third of the leadership team at Bottled Imagination shares her story on what it's like to be a female business founder in the marketing industry, as well as the challenges she has faced.

Described as "an expert in all things PR, thinking up ideas that take over the internet and putting brands front and centre in trending conversations. Nothing distracts her when she’s in the PR zone - apart from a Britney Spears megamix" - you'll easily be able to see (and hear!) why this is one episode that's not to be missed.

In the episode, we discuss:

What inspired her to be part of the founding team of Bottled Imagination.
Thinking of when she started, if she could change one thing about the whole process, what would it be and why.
As a woman in a heavily male dominated industry, what are some of the challenges that she has faced in starting the business.
As the only female in the leadership team, what unique perspectives does she feel that she brings to client challenges / day to day work.
How has she found making the switch from a regular "9-5" into her current role, and how does she manage her workload now.
Advice for women listening to this episode who are thinking about leaving the corporate world and potentially following in her footsteps.
What sets their agency apart from others, and how does she communicate that to potential clients.

...and much more!

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful links:

Podcast page: ⁠⁠https://anchor.fm/azeemdigitalasks⁠⁠

My Twitter page: ⁠⁠https://twitter.com/AzeemDigital⁠⁠

My LinkedIn: ⁠⁠https://www.linkedin.com/in/azeema1/⁠⁠

My website: ⁠⁠https://www.iamazeemdigital.com/⁠

Katy's Twitter: https://twitter.com/katyvpowell

Katy's LinkedIn: ⁠https://www.linkedin.com/in/katy-powell-333717127/

Bottled Imagination: https://bottledimagination.com/

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In this crossover episode between this and the Strategy Sessions podcast, myself and Andi Jarvis have a discussion around explaining where equality should fit in your marketing strategy along with a few tips of how everyone can make a difference, even if you don’t get involved in strategy. We also discuss where businesses have got it wrong, how to get it right - amongst many other things. Whether or not you attended our Equality session at BrightonSEO this summer - there is something in this episode for everyone.

(Announcing the release of a podcast episode WHILST giving a conference talk on stage? Yes, I did.)

For those of you who don't yet know about Andi - he runs Eximo Marketing, a marketing strategy consultancy with locations in Belfast and Liverpool, as its Founder and Strategy Director. The consultancy's focus is primarily on aiding established manufacturers in expanding their businesses via direct-to-consumer channels.

Andi also serves as the host of the Strategy Sessions podcast, which features interviews with top marketers from around the world. Along with an MSc in Marketing and the Marketing Week Mini MBA in Marketing, he also founded Eximo & Friends with Barnardo's, a fundraising project in which marketers volunteer their expertise to small businesses in exchange for a donation supporting refugees.

Andi is known to enjoy conversing about topics such as fatherhood, BBQ, rugby league, boxing, and cricket. You can find Andi on Twitter and LinkedIn.

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful links:

Podcast page: ⁠⁠https://anchor.fm/azeemdigitalasks⁠⁠

My Twitter page: ⁠⁠https://twitter.com/AzeemDigital⁠⁠

My LinkedIn: ⁠⁠https://www.linkedin.com/in/azeema1/⁠⁠

My website: ⁠⁠https://www.iamazeemdigital.com/⁠

Andi's Twitter: ⁠https://twitter.com/andijarvis⁠

Andi's LinkedIn: ⁠https://www.linkedin.com/in/andijarvis⁠

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After a short break, I am back with Season 5 of the Azeem Digital Asks Podcast! In this episode, Jo Walters shares strategies for small organisations to compete with larger ones, highlighting the importance of identifying and leveraging unique strengths, amongst other pearls of wisdom.

Jo is officially a freelance communications specialist at 25 Dots - unofficially you may know her as the wizard behind many of your favourite events social media posts, generating buzz and engagement online for large events in the industry.

In this episode, we discuss all of the different ways smaller and scrappy organisations can compete with larger ones, as well as Jo's own advice drawing on her own experience - this is one episode not to be missed!

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful links:

Podcast page: ⁠https://anchor.fm/azeemdigitalasks⁠

My Twitter page: ⁠https://twitter.com/AzeemDigital⁠

My LinkedIn: ⁠https://www.linkedin.com/in/azeema1/⁠

My website: ⁠https://www.iamazeemdigital.com/

Jo's Twitter: https://twitter.com/jowalters

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A very quick episode to say thank you for watching, listening, subscribing, and supporting the podcast in 2022. Your support has helped ensure this stays amongst the top 10 digital marketing podcasts in the UK, and top 20 overall.

Back in 2023 with more content, and more things I'm keeping under wraps for now.

Have a great holiday period with your loved ones. See you in '23!

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful links:

Podcast page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My LinkedIn: https://www.linkedin.com/in/azeema1/

My website: https://www.iamazeemdigital.com/

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Imagine if you were able to learn more about Digital PR pitching from someone who has had experience in both PR, and journalism? Imagine no more - Surena Chande is here to teach you things that will help you get your pitches to land and to be more successful.

The final (video) episode of 2022 is here, and Surena Chande - freelance journalist and copywriter for global brands, as well as being the SEO editor for a few big publications such as the Daily Mirror - joins me to share her tips to make you better at pitching.

In this episode, we discuss:

The biggest mistake people make when pitching to journalists.
The one thing she wishes PR people would understand about pitching to journalists.
How PRs can make their own lives easier.
How journalists can make their lives easier.
Having worked on both sides of the fence, the advice she can share with the audience.

...and much more!

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful links:

Podcast page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My LinkedIn: https://www.linkedin.com/in/azeema1/

My website: https://www.iamazeemdigital.com/

Surena's Twitter: https://twitter.com/SurenaChande

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Want to get a headstart on Instagram marketing in 2023? This episode is packed full of useful tips and insights for you to become better at advertising on the platform next year.

Corrie Jones joins me on this episode. She's the founder of Untapped Digital, the 'award winning social media agency for ambitious brands'. She definitely knows Instagram well, having thousands of followers herself on the platform.

In this episode, we discuss:

What she has seen on Instagram in 2022.
For those who are new to Instagram and want to get started, where she recommends to begin.
The biggest mistake she sees people making on Instagram.
Her thoughts on whether brands should be on EVERY social media network or not.
How Instagram marketing differs to other networks e.g TikTok.
Her top tips to get Instagram right in 2023.
If she could add a feature to make marketers lives better for IG, what it would be.
If she could steal a feature from another platform for IG, what it would be.

...& much more!

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful links:

Podcast page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My LinkedIn: https://www.linkedin.com/in/azeema1/

My website: https://www.iamazeemdigital.com/

Corrie's Instagram: https://www.instagram.com/corriefjones/?hl=en

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Marketers talk about strategy, tactics, engagement, execution - but where does culture fit into all of this? Gemma Houghton joins me on the show to discuss the importance of culture in marketing.

Gemma is the director of marketing at Webcertain, and has multiple years of experience in the industry - so there's nobody better placed to discuss this important topic.

In this episode, we discuss:

How is culture defined.
Why culture is important.
Where culture fits into marketing strategy and execution.
The risks of not taking this into account.
How to make sure culture isn't forgotten when executing a campaign.
When people are learning about marketing, how can they ensure they also learn about culture.
Where people can start with understanding and assessing their own company cultures.
Her thoughts on companies that have good cultures.

...and much more!

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful links:

Podcast page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My LinkedIn: https://www.linkedin.com/in/azeema1/

My website: https://www.iamazeemdigital.com/

Gemma's Twitter: https://twitter.com/GemHoughton

Gemma's LinkedIn: https://www.linkedin.com/in/gemmahoughton/

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Wouldn't it be great if there was a resource somewhere that helped you to fully understand TikTok, as well as its ranking factors to help you become more successful on the platform? Look no further - THIS episode has you covered.

Lidia Infante joins me on the show to discuss the above, and much more. She's studied TikTok in depth, published numerous articles, and even read the documentation about the ranking factors of the platform. She is the Senior SEO Manager and sanity.io, and has been seen at multiple marketing conferences sharing her knowledge.

In this episode, we discuss:

How she finds search behaviour differs from TikTok and Google.
Why she thinks TikTok is taking market share from Google.
What types of behaviours has she seen users display on TikTok.
How does TikTok impact SEO.
What inspired her to release her study on the TikTok algorithm.
What she learned about the algorithm.
What the main ranking factors on TikTok are.
The next steps she advises listeners or viewers to take after this episode.

...and much more!

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful links:

Podcast page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My LinkedIn: https://www.linkedin.com/in/azeema1/

My website: https://www.iamazeemdigital.com/

Lidia's Twitter: https://twitter.com/LidiaInfanteM

TikTok SEO: Is TikTok Going to Replace Google?: https://moz.com/blog/is-tiktok-the-new-google

TikTok SEO: Understanding the TikTok Algorithm: https://moz.com/blog/tiktok-algorithm-seo

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The podcast is BACK! In this episode, aptly timed during Black History Month in the UK - the fantastic Fabio Embalo, CEO of Viaduct Generation joins me to discuss the lack of Black owned businesses in Google (and other search engine) results.

(As a reminder, you can also WATCH the podcast on YouTube, or on Spotify Video too)

We discuss:

How he discovered there was a lack of Black owned businesses in the SERPs?
Why he thinks the number is so low?
What the biggest barriers are for Black owned businesses to hit the search engine result pages?
How can people/allies support the growth of this?
Where can Black owned businesses start with their SEO journey?

...and much more!

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful links:

Podcast page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Fabio's Twitter: https://twitter.com/FabioVG7

Viaduct Generation Twitter: https://twitter.com/Viaduct_Gen

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Marketing doesn't communicate well with sales. Sales doesn't communicate well with Marketing. A common problem. Hear from industry thought leader Troy Sandidge on what both sides can do to become more aligned.

Troy is known as the 'Strategy Hacker'. He works as a growth strategist & demand generation for startups, SaaS, & B2B, as well as speaking at lots of conferences, and runs his own podcast too!

In this episode, we discuss:

The biggest issue that sales teams have with marketing.
The biggest issue that marketing teams have with sales.
How the rise in remote working / less office time impacted this relationship.
What both sides can do to improve the relationship.
The benefits of aligned sales and marketing teams.

...and much more!

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Troy's Twitter: https://twitter.com/FindTroy

Marketing O'Clock charity episode: https://buffalo.marketingoclock.com/

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How can you find, and more importantly - keep hold of job satisfaction in the marketing industry? Jess Peace joins me on this episode to share really useful tips and advice on how to do just that, for people of all skill levels and experience.

Jess is a copywriter and editor, and a content team lead at NeoMam. She's also a podcaster herself, which means this is one discussion you really don't want to miss.

In this episode, we discuss:

How to define job satisfaction.
What differences there are in job satisfaction between junior and senior management roles.
The impact that NOT having job satisfaction has.
Her thoughts on those people who have the "Sunday Scaries" (dreading going into work the next week).
How she thinks teams perform when everyone is satisfied and motivated within their jobs.
What advice would she give to people who are looking for job satisfaction.

...and much more!

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Jess's Twitter: https://twitter.com/peaceyyy

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Content doesn't just mean pushing out SEO blogs. It can be things like YouTube videos, podcasts, whitepapers, and so much more. Hear from Ashwin Balakrishnan on the power of content in all formats.

Ashwin is a writer, marketer, and a strategist. He is currently the head of marketing at Optmyzr.

(As a reminder, you can now WATCH the podcast on YouTube, or on Spotify Video too)

In this episode, we discuss:

If content is way more than SEO blogs, how does he define this?
His thoughts on marketers constantly churning out blog posts as part of their content strategy.
What a good content strategy looks like to him.
Advice for listeners who solely publish blog content.
How to approach getting buy-in from the C-suite/management to produce content that isn't blogs.

...and so much more!

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Ashwin's Twitter: https://twitter.com/TheCopyTrail

Ashwin's Website - www.thecopytrail.com

Brendan's article on search intent: https://seofortherestofus.org/seo/search-intent/

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Claire Carlile joins me on the Azeem Digital Asks podcast to discuss how you can find, and carve out your niche in the marketing industry.

Claire Carlile is a Local Search Expert at BrightLocal and Head of Pencils at Claire Carlile Marketing, and is someone who is incredibly well respected in the industry. It was a pleasure to interview her.

In this episode, we discuss:

- What finding and carving out your niche means.
- What impact she thinks the pandemic has had on the way people work and find their niche.
- Why finding a niche is important.
- Her thoughts on the theory that people should be generalists over specialists.
- Advice for someone who's just starting out in terms of finding their niche

...and much more!

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Claire's Twitter: https://twitter.com/Clairecarlile

Claire's course: https://academy.brightlocal.com/

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Head of SEO communications at Wix, Crystal Carter joins me on the show to share her reasons on why SEO should be seen as a team sport, and not something that should be looked at in isolation.

As a reminder, you can now get this podcast in video form too, on either Spotify, or YouTube. Use the anchor.fm link below to choose your preferred platform.

In this episode, we discuss:

What makes SEO a team sport.
When she thinks SEO changed to become a team sport.
Examples of this in action.
How SEO's can ensure they can be team players.
Why she thinks this is important.
Advice for businesses who are yet to work in this way.

...and much more!

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

*FULL EPISODE TRANSCRIPT AVAILABLE AT* https://iamazeemdigital.com/blog/crystal-carter-podcast-interview/**

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Crystal's Twitter: https://twitter.com/CrystalontheWeb

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Hello new subscribers and hello 2022...the Azeem Digital Asks podcast is BACK with a bang! If you listen on Spotify, you can now get a video version of this podcast. I'll also upload it to YouTube.

Joining me on the first episode of season 3 is the awesome Jasmine Granton, Digital PR Team Lead at Evolved, conference speaker, and co-founder of Chalkboard Creative.

In this episode, we discuss:

What Digital PR is, the changes she has seen since she has been in the industry.
The things she has learned from changing jobs in the last 12 months.
What routes are available for people working in Digital PR to progress into.
Advice for a junior level Digital PR do to gain those management skills?
What she things makes a good Digital PR manager, and leader.
How to balance being friendly with professionalism.
Her idea of 'how you can help yourself and make sure you’re helping your manager help you be promoted' - and how to do it.

...and much more!

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

*FULL EPISODE TRANSCRIPT AVAILABLE AT* https://iamazeemdigital.com/blog/jasmine-granton-podcast-interview/**

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Jasmine's Twitter: https://twitter.com/GrantonJasmine

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Hello!

A very short thank you message to everyone that has appeared as a guest, shared the episodes, and generally supported this podcast in 2021.

I'm now taking a short (well-earned!) break - and will be back in 2022.

In the meantime, I'd love it if you subscribed, and left a rating and/or a review on your preferred listening platform, some of which include:

Apple Podcasts

Spotify

Google Podcasts

Thank you in advance - stay safe, stay healthy, and get ready for more digital marketing podcast goodness in 2022!

Azeem

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For the season 2 finale of the Azeem Digital Asks podcast, the incredible Ross Simmonds joins me on the show to discuss getting content distribution right.

If you don't know or follow Ross, you absolutely should. He regularly shares content on multiple platforms that make you think differently about how you are conducting your marketing endeavours. He is the founder of Foundation Marketing, a content marketing agency that combines data and creativity to develop & serve ambitious brands. Foundation Marketing provides content marketing services to organisations all over the world ranging from some of the fastest-growing startups & consumer products to global Fortune 500 brands. Ross and the team at Foundation have launched marketing initiatives that reach millions of people on channels like Instagram, Slideshare Facebook, Twitter, YouTube, and more.

In this episode, we discuss:

Why content distribution is important.
How long it took Ross to understand the nuances of each channel.
Examples of brands/companies who've got distribution wrong.
How people can start to address their distribution strategies.
What advice he would give to those who feel the same message should be distributed across multiple channels.
How much distribution is too much - knowing how to balance promotion and over-promotion.

...and much more!

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

*FULL EPISODE TRANSCRIPT AVAILABLE AT* https://iamazeemdigital.com/blog/ross-simmonds-podcast-interview/**

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Ross's Twitter: https://twitter.com/TheCoolestCool

The Azeem Digital Asks Podcast will return in 2022 - happy holidays!

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The brilliant Vikki Ross joins me on the show to discuss why tone of voice is important in your messaging. I really enjoyed this one and learned a LOT.

Vikki has been writing copy for major global brands for 24 years. She specialises in branding and tone of voice and travels the world telling businesses how to talk. They ask her to - she doesn't just turn up and shout through their window.

She mentors at the most-awarded ad school, School of Communication Arts 2.0. She judges at international industry award competitions. She runs copy masterclasses for D&AD and speaks at global events. On Twitter, she created #copywritersunite - a hashtag to support and celebrate copywriters.

Creative Equals named her one of the industry's Top 30 Female Creative Leaders, The Dots named her one of the Top 100 Trailblazers redefining the creative industry and Women in Marketing gave her a Special Award for Outstanding Contribution to Marketing.

In this episode, we discuss:

How to define what tone of voice is.
The damage that having a wrong tone of voice can have on a brand.
How much emphasis brands should place on tone of voice.
The benefits of having the right tone of voice.
What she would say to someone who feels that tone of voice isn't a priority
Tips for those who want to take an inward look at their brands tone of voice in order to understand if it's right for their customers or not.

...and more!

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Vikki's Twitter: https://twitter.com/VikkiRossWrites

Vikki's Article: https://www.linkedin.com/pulse/bit-branding-vikki-ross

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The zestful Andrew Cock-Starkey (Optimisey) joins me on the podcast to discuss how to conduct organic competitor research.

Andrew runs an SEO consultancy in Cambridge, and also runs a series of events for learning, networking and sharing about SEO too, as well as being hands down, one of the nicest people in this industry, who I just had to get onto the podcast to share his knowledge.

In this episode, we discuss:

The benefits of conducting competitor research organically.
How often he would advise people to look at their competitors organically.
The most common mistakes he's seen when people undertake this activity.
For those who are new to the industry and want to start looking into this area, recommendations on where to begin.
How to manage time and ensure that you don't spend too much time looking into competitor performance.

...and much more!

FULL EPISODE TRANSCRIPT AVAILABLE AT https://www.iamazeemdigital.com/blog/andrew-optimisey-podcast-interview/

A huge thank you to SE Ranking for sponsoring this episode. You can get a 14 day free trial of the tool and learn more by clicking here.

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Andrew's Twitter: https://twitter.com/Optimisey

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The awesome Amanda Milligan joins me on the show to discuss how to build authority in digital marketing.

Amanda Milligan is the Head of Marketing at Stacker, a data journalism platform and newswire that also partners with brands to create and distribute content to build brand awareness and links. With a degree in journalism and a decade in content marketing, she’s spent her career helping brands harness the intersection of content and SEO. Her expertise has been published in Entrepreneur, Forbes, TechCrunch, Search Engine Land, Moz, The Next Web, and more, and she’s spoken at industry-leading events, including SMX, MozCon, BrightonSEO, and Pubcon.

In this episode, we discuss:

How to define authority
What makes a brand authoritative
The value there is in brands seeking to build/grow their authority
The common mistakes people make when going through this authority building process
How brands with more authority stand out from those who don't
What response she would give to a C-suite/senior manager who isn't interested in building authority

...and much more!

* FULL EPISODE TRANSCRIPT AVAILABLE AT https://www.iamazeemdigital.com/blog/amanda-milligan-podcast-interview/

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Amanda's Twitter: https://twitter.com/millanda

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The wonderful Andy Thornton joins me on the show to discuss the important topic of LGBTQ+ inclusion in the marketing sector.

Andy Thornton is a Digital Marketing Executive for Noisy Little Monkey and a Stonewall LGBTQ+ Person of Faith Rolemodel. They trained with the School of Sexuality Education and have delivered workshops on LGBTQ+ identity and inclusion to schools, universities and even festival-goers!

Andy has a sociology background and won the Peter Cressey Award at the University of Bath in 2020. He's done research into Queer and religious exclusion and have written, illustrated, and published a children's book called Rebekah's Secret Grandpa. Their current obsessions are TikTok marketing, Trans rights and tea.

In this episode, we discuss:

Defining what it means to be a marketer who is part of the LGBTQ+ community.
Why pronouns/identity are important to address as marketers?
Examples of brands/companies who tackle the issue of community inclusion well.
Resources to learn more about this for those who are new to this area.
What should non-LGBTQ+ marketers do to make workplaces more inclusive.
Advice for queer marketers struggling in non-inclusive workplaces who don't know where to start.

...and much more!

* FULL EPISODE TRANSCRIPT AVAILABLE AT* https://www.iamazeemdigital.com/blog/andy-thornton-podcast-interview**

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Andy Twitter: https://twitter.com/humansatsuma

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The brilliant Jessica Pardoe joins me on the show to discuss how best newcomers can start their marketing career, and how to avoid burnout too - as well as a few more tips thrown in!

Jessica is a PR Account Manager at Source PR in Cheshire, and you'll regularly find her on social media sharing her knowledge, and helping others.

In this episode, we discuss:

Thinking of her own career, what the one thing is that she wishes she could go back and do differently when she started.
What she thinks some of the common misconceptions are that people have when starting their marketing careers.
One piece of advice she could give someone who is brand new to the industry.
Tips for newcomers to the industry who are often keen to progress quickly and preventing overwork.
What people can do to prevent burnout.
How has the pandemic changed PR?
Advice from Jess on how to settle into a new job when on-boarding is purely remote.

...and much more!

FULL EPISODE TRANSCRIPT AVAILABLE AT https://www.iamazeemdigital.com/blog/jessica-pardoe-podcast-interview

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Jessica Twitter: https://twitter.com/jessicapardoePR

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How can small, and medium sized businesses start to recover from the effects of COVID? That's exactly what my brilliant guest this week - Riley Hope - will share the answers to.

Riley Hope is an organic digital marketer with over five years of experience, with a majority of experience specialising in SEO for small-medium enterprises. She also has an academic background and has written multiple papers on SEO and the SME sector. This background is translated into her approach to SEO; especially in regards to anthropology and sociology.

She is also wrapping up her MSc in Social Enterprise at the moment and her dissertation regarding how to revitalise the SME sector as we recover from COVID-19 while maintaining the tremendous growth in the third sector utilising SEO and organic digital strategy.

In this episode, we discuss:

How SMBs have been affected by COVID.
Some of the key mistakes she's seen SMBs make during the pandemic.
How she thinks SMBs should plan if the COVID situation worsens.
How can SMB's start to recover from an SEO POV.

...and much more!

FULL EPISODE TRANSCRIPT AVAILABLE AT https://www.iamazeemdigital.com/blog/riley-hope-podcast-interview/

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Riley Twitter: https://twitter.com/reillyhope13

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I invited Rejoice Ojiaku back onto the podcast to discuss what Black History Month is, and how brands can get Black History Month messaging right, without sounding tokenistic. This episode was recorded during the week of another period of individual attacks on Black people in our industry, for wanting a more diverse and inclusive space for us all.

Rejoice is a content SEO creator, and co-founder of B-DigitalUK, a digital marketing platform which showcases Black talent in the digital industry.

In this episode, we discuss:

What is Black History Month?

What value does she see in brands highlighting Black History Month.

Where in the past have brands got Black History Month wrong.

How to sound genuine/authentic when using Black History Month in messaging.

Advice for brands thinking about posting content for Black History Month.

Advice for agencies/in-house companies who are considering highlighting the importance of Black History Month to their staff.

Staying resilient in the face of racial adversity and attacks online.

...and much more!

* FULL EPISODE TRANSCRIPT AVAILABLE AT https://www.iamazeemdigital.com/blog/rejoice-ojiaku-podcast-interview/*

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Rejoice Twitter: https://twitter.com/RejiYates

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To mark hitting Episode 50 of the podcast (still can't believe it!) myself and Itamar hopped onto a recording, with just a topic - Sustainable SEO - and no agenda. In this episode, you'll learn lots of things - but mostly, why you should be considering SEO as a long term strategy.

Itamar describes himself as an SEO Consultant, Trainer & Manager, author, and a YouTuber since 2008.

In this episode, we discuss:

What sustainable SEO is
Advice for industry practitioners when working with clients
Advice for clients, and business owners around developments in SEO
Why the industry shouldn't chase after the latest shiny new development blindly

...and so much more!

FULL EPISODE TRANSCRIPT AVAILABLE AT https://www.iamazeemdigital.com/blog/itamar-blauer-podcast-interview/**

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Connect with Itamar:

Website: https://www.itamarblauer.com/

Work: https://www.curemedia.com/

Twitter: https://twitter.com/itamarblauer

YouTube: https://www.youtube.com/channel/UCZjZzsFU-vtcj21xmvb2aRA

LinkedIn: https://www.linkedin.com/in/itamarblauer/

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The amazing Shomi Williams, a psychological therapist, joins me on the show this week, discussing the important topic of mental health and seeking therapy in marketing. You really do not want to miss this incredibly powerful episode.

Shomi runs a platform online called Lafiya Health that focuses on delivering mental and physical health education and services in a culturally competent and accessible way. She also works with people on a 1:1 level to support them with their emotional well-being needs.

In this episode, we discuss

Why she thinks looking after mental health is important.
What (if any) differences does she believe exist between white professionals and POC professionals in marketing who need help with their mental wellbeing?
What she thinks the perceptions are of mental health and wellbeing in the POC community.
What she thinks holds people back from taking that first step and seeking out a professional to have a conversation with.
Advice for people listening currently struggling with their mental health.
Tips for approaching the issue with colleagues who you may feel are suffering from poor mental health.
Her thoughts on people having therapy and either being open about it, sharing with the public, or being guarded and saying nothing.

...and much more!

FULL EPISODE TRANSCRIPT AVAILABLE AT https://www.iamazeemdigital.com/blog/shomi-williams-podcast-interview/

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Lafiya Health Twitter: https://twitter.com/LafiyaHealth

Lafiya Health: https://www.lafiyahealth.co.uk/

You can find previous episodes of the podcast below:

Spotify: Click here

Apple Podcasts: Click here

Use a different listening platform? Choose it here.

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Joining me on this episode of the podcast is the fantastic Sean Page, discussing how marketing companies can improve their recruitment processes.

Sean is a non-traditional Recruiter who works in the tech space. He was born and raised in Washington, DC in the United States. His passion is all things recruiting, people ops, and Diversity, Equity, Inclusion, and Belonging (DEIB) - which we touch upon in the episode in relation to recruitment.

In the episode we discuss:

Where the recruitment process is broken for marketing companies.
What differences he's noticed when working with POC talent and non POC candidates.
His response to the comment "we don't need more POC at this company, we need more talented people?"
Why he thinks companies are so reluctant to change their processes.
What changes does he think the industry needs to make to be better.
Thoughts on interview processes that are several stages long.
Advice for companies considering changing their processes.

...and so much more!

FULL EPISODE TRANSCRIPT AVAILABLE AT https://www.iamazeemdigital.com/blog/sean-page-podcast-interview/

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Sean's Twitter: https://twitter.com/SeanTalentW

Sean's LinkedIn: https://www.linkedin.com/in/sean-page-capm/

You can find previous episodes of the podcast below:

Spotify: Click here

Apple Podcasts: Click here

Use a different listening platform? Choose it here.

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Joining me on this episode of the podcast is the brilliant Janet Machuka, discussing everything you need to create a great social media strategy.

Janet is a social media marketing strategist, trainer, and founder of Africa Tweet Chat. She boasts over 100k followers on her social media with high levels of engagement on her posts, and was also recently listed amongst the top 200 of the most influent African women on Twitter. When it comes to social media, she really knows her stuff. It was only right for me to pick her brains and learn from her about how she does it.

In the episode we discuss:

Defining a social media strategy.
The benefits of having a social media strategy in place.
Where she see's most people making mistakes with this.
Advice she would give to someone who is creating a strategy for the first time.

...and so much more!

FULL EPISODE TRANSCRIPT AVAILABLE AT https://www.iamazeemdigital.com/blog/janet-machuka-podcast-interview/

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Janet's Twitter: https://twitter.com/janetmachuka_

You can find previous episodes of the podcast below:

Spotify: Click here

Apple Podcasts: Click here

Use a different listening platform? Choose it here.

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This has to be one of the most thought provoking and powerful episodes I've recorded to date. What a way to start Season 2 of the Azeem Digital Asks podcast. Joining me is the incredible Derek Walker, someone that I have looked up to for a long time.

Derek describes himself as the chief instigator, janitor, secretary and mailroom person for Brown and Browner advertising, and has over 30(!) years experience in the industry as a Black agency founder - as well as being passionate about Diversity and Inclusion.

In this episode, we discuss:

Defining White privilege
What (if any) progress he's seen throughout the industry when it comes to being more diverse and inclusive
Why he thinks companies are hesitant to address this
His response to the critique of “we dont need more black and asian people in the boardroom, we simply need more talented people”
Where companies can start to address this issue
What white people can do to better understand their POC colleagues

...and so much more!

FULL EPISODE TRANSCRIPT AVAILABLE ON https://www.iamazeemdigital.com/blog/derek-walker-podcast-interview/

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Derek's Twitter: https://twitter.com/dereklwalker

You can find previous episodes of the podcast below:

Spotify: Click here

Apple Podcasts: Click here

Use a different listening platform? Choose it here.

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It's the Season 1 FINALE! What better guest to join me than a podcasting pro - Christine "Shep" Zirnheld, one of the hosts of the awesome Marketing O Clock podcast. We discuss all things podcasting, and the benefits of the medium.

For those who don't know who this awesome human being is, she describes herself as the "Real Housewife of Digital Marketing", she's a 2020 PPC Hero "Rising Star" in PPC, contributes to Search Engine Journal, she's got a book, and works for Cypress North.

In the episode, we discuss:

Her dream line up for a podcast show.
The benefits of podcasting.
What she would change if she started over again.
Tips and advice for anyone wanting to start their own podcast.
Mistakes she's made, and has seen being made.
Where you can go to learn more about podcasting.
How to explain the benefits of podcasting to someone who doesn't quite understand the medium.
Cool things she's done while podcasting.

...and so much more!

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Shep's Twitter: https://twitter.com/shepzirnheld

You can find previous episodes of the podcast below:

Spotify: Click here

Apple Podcasts: Click here

Use a different listening platform? Choose it here.

Season 2 will be coming soon, make sure you're subscribed to hear it first!

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Joining me on the Azeem Digital Asks podcast this week is the ace Tim Jensen, and we discuss all around why PPC practitioners should learn more about Google Tag Manager.

For those who don't know who Tim is - with close to a decade of experience in the digital marketing industry, he's worked with SMB to enterprise level clients in a wide variety of industries. While comfortable managing ads across all major platforms, he's particularly intrigued with the crossover between analytics and PPC.

In this episode, we discuss:

Why PPCers should have GTM knowledge in their skillset.
The benefits of knowing more about GTM from a PPC POV.
The types of things PPCers can do with GTM.
Biggest GTM mistakes he's seen
Explaining the benefits of upskilling a PPC team to learn more about GTM.
Where PPCers can go to learn about GTM.
Some cool stuff he's done with GTM.

...and so much more!

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Tim's Twitter: https://twitter.com/timothyjjensen

Tim's Blog Post 1: https://www.searchenginejournal.com/google-tag-manager-ppc-tracking/288027/

Tim's Blog Post 2: https://www.clixmarketing.com/blog/2019/11/20/amp-up-your-user-engagement-data-with-google-tag-manager/

You can find previous episodes of the podcast below:

Spotify: Click here

Apple Podcasts: Click here

Use a different listening platform? Choose it here.

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My guest on the Azeem Digital Asks podcast this week is the awesome Kelvin Newman, and we'll be talking all about BrightonSEO, and the safe return of in person marketing conferences this year.

Kelvin is the Founder of Rough Agenda, a company that arranges specialist digital marketing events including BrightonSEO.

In 2014 Kelvin was voted by econsultancy as the most influential individual in digital and in 2013 won the Search Personality award at the UK Search Awards.

In this episode, we discuss:

The challenges faced during COVID in 2020, and moving an in person event remote
Plans for this years BrightonSEO
Explaining the longer/different format
Measures the team are taking to ensure safety
Measures the team are taking to ensure overseas participants can still take part
Plan B in case of local/national lockdowns or tighter restrictions
Assurances given to those who are unsure/on the fence about attending
Advice for first time speakers

...and so much more!

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Kelvin's Twitter: https://twitter.com/kelvinnewman

BrightonSEO Website: https://www.brightonseo.com/

You can find previous episodes of the podcast below:

Spotify: Click here

Apple Podcasts: Click here

Use a different listening platform? Choose it here.

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My guest on the Azeem Digital Asks podcast this week is the fantastic Juliana Turnbull, and we'll be talking all about going freelance, as well as hosting and running conference events.

Better known as SEO Jo Blogs, she is a freelance marketing consultant, conference speaker, organiser of Search London, founder of Turn Digi, a finalist in the Global Freelancer 2020 awards, a Digital Women's Finalist - generally an all round incredibly awesome individual!

In this episode, we talk:

The inspiration to go freelance
Surprises she found when she made the switch to freelance
Advice on coping and getting through quieter periods
Tips for people considering going freelance
The difficulties of setting up and running events

...and so much more!

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Juliana's Twitter: https://twitter.com/SEOJoBlogs

You can find previous episodes of the podcast below:

Spotify: Click here

Apple Podcasts: Click here

Use a different listening platform? Choose it here.

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Joining me on the Azeem Digital Asks podcast this week is the absolutely brilliant Chima Mmeje, and we'll be talking all about the power, and benefits of great content.

If you don't know Chima - you're missing out. She's the brains behind Zenith Copy, and is an SEO content writer and strategist for SaaS & Tech, has been featured in places like : Hackernoon, Search Engine Watch, Search Engine Land, Moz, HubSpot and the Content Marketing Institute to name a few!

In this episode, we discuss:

Defining what great content is
Why creating great content is important
What success looks like when content is published
Her biggest content creation mistakes she's made in the past
Her process for creating content
Where she thinks content fits within a good marketing strategy
When she thinks you should review content after publishing

...and much more!

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Chima's Twitter: https://twitter.com/chimammeje

You can find previous episodes of the podcast below:

Spotify: Click here

Apple Podcasts: Click here

Use a different listening platform? Choose it here.

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Joining me on the Azeem Digital Asks podcast this week is the awesome Dr Leigh George, and we'll be talking all about creating the perfect marketing strategy, as well as her PhD in Branding.

She describes herself as the founder of Freedom—a strategic branding and marketing un-agency, has a PhD in branding, is a speaker, a learning in public supporter, a mentor, and can be found in high heels and always on the hunt for emerging fashion designers.

In this episode, we discuss:

Defining what a marketing strategy is
Where people go wrong when creating a marketing strategy
Why she takes a contrarian view to personas and marketing funnels
Learnings from her PhD in Branding that she has transferred over to her professional career
Educating clients and thinking differently

...and so much more!

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Leigh's Twitter: https://twitter.com/LeighGeorge

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The incredibly talented Britney Muller joins me on the Azeem Digital Asks podcast this week, and I was lucky enough to get her thoughts on data science, machine learning and the future for these areas.

Britney is well known and well respected throughout the industry, and rightly so - she's a keynote speaker, previously was the senior SEO scientist at Moz, data science student, and giver of the best MozCon introductions for speakers I've ever seen!

In this episode, we discuss:

Defining what data science and ML is
What it means to be a data scientist
Preventing the misinterpretation of data
The ethical implications of ML
Mistakes that she's made on her journey into this field
Educating the C-suite on this field
What the future is for data science and ML
How you can get started learning more about these fields

...and so much more!

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Britney's Twitter: https://twitter.com/BritneyMuller

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Joining me on the Azeem Digital Asks podcast this week is the fantastic Billie Geena, and we'll be talking all about managing developer relationships, and communicating with developers.

Billie describes herself as a full time SEO Wizard, part time blogger, ambitious queen, and 'Young, Scrappy and Hungry'.

In this episode, we discuss:

The best way to manage developer relationships
Difficulties faced when talking to developers and how to overcome them
Advice for people working with difficult developers
How to speak a developer's language
How to improve communication lines between marketers and developers
Compromising on priority tasks

...and much more!

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Billie's Twitter: https://twitter.com/BillieGeena

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Joining me on the podcast this week is the brilliant Elizabeth Solaru, and we discuss all things luxury marketing, and how to attract rich clients.

Elizabeth is a luxury business mastery coach, and strategist. Prior to pursuing her passion as a cake maker in the luxury market, Elizabeth had two other successful careers which seemed diametrically opposed. She became a Scientist working for many years saving lives in the NHS. Then after doing an MBA, she went on to become a Headhunter recruiting CEOs, Chairpersons and board level executives in the private and public sectors.

We discuss:

What exactly luxury marketing is
How luxury marketing differs from traditional marketing
Mistakes she's made when marketing to rich clients
How to attract rich clients to your business
Tips for people considering moving into this area
Dealing with competitors in the luxury space

...and much more!

I really enjoyed recording this episode as this is an area of marketing I've been keen to learn more about. Elizabeth did not disappoint with her tips and knowledge.

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Elizabeth's Website: https://luxurybusinessemporium.com/ (email: elizabeth@luxurybusinessemporium.com)

Instagram: https://www.instagram.com/luxurybusinessemporium/?hl=en-gb

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The brilliant Sophie Brannon joins me on the show this week to discuss everything related to SEO strategies, and we also cover the recent debates about remote vs office work.

Sophie is the Senior SEO Manager at Absolute Digital Media, recently spoke at BrightonSEO '21, and lives on coffee, red wine, and plants - interesting combination!

We discuss:

The definition of an SEO strategy.
What she feels the most common overlooked aspect of SEO strategies are.
Where people go wrong when strategising for SEO.
Advice for junior staff members looking to learn more about the strategy side of SEO.
Her self development and learning process, and tips.
Her thoughts on the recent debates about returning to the office, vs staying remote.
Managing and communicating remotely.

...and so much more!

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Sophie's Twitter: https://twitter.com/SophieBrannon

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Work in digital marketing? Want to get paid more? Wish more companies and individuals were open about what they earned? Then you absolutely HAVE to listen to this episode. I am joined by two absolutely incredible and inspirational human beings - Rejoice Ojiaku and Wilhemina Gilbertson.

They are better known as Reji and Willz, and together, they are both the founders of B-DigitalUK, a digital marketing platform which showcases Black talent in the digital industry.

We discuss:

What B-DigitalUK is, and how they came to create it.
Why they are both so open about their salaries in the industry, and both the advantages and disadvantages of this.
How they respond to negativity about their salaries.
Advice for graduates to negotiate higher starting salaries.
Tips for young Black marketers looking to negotiate higher salaries.
Why they feel there is such a lack of diversity within the industry.
Advice for people wanting to be allies and support under-represented groups.
Tips for those who have less confidence to speak up.

...and so much more!

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Reji Twitter: https://twitter.com/RejiYates

Willz Twitter: https://twitter.com/willz_PB

B-DigitalUK Instagram: instagram.com/b_digitaluk/

B-DigitalUK Twitter: twitter.com/BDigital_UK

B-DigitalUK LinkedIn: https://www.linkedin.com/company/b-digitaluk/

B-DigitalUK Facebook: facebook.com/BDigitallUK

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This week on the Azeem Digital Asks podcast, we're talking about the potential of YouTube advertising, as well as the value of data visualisations with Power BI. My guest is the amazing Cory Henke, someone I consider to be a real thought leader in both of these spaces.

Cory is a Speaker, BI Consultant, and Agency Founder - and you'll often find him on Clubhouse sharing knowledge from his years of expertise. It was a no brainer for me to have him involved on the show, especially if you are one of the people who don't yet have access to Clubhouse - I've got you covered!

We discuss:

Common pushbacks when recommending YouTube to clients, and how to overcome them.
Explaining the ROI of YouTube.
Some case studies that Cory recommends, as well as how simple it is to get started with YouTube.
Where to get started with Power BI.
The differences he's noted between Power BI and Google Data Studio.
Where people can go to start learning about Power BI.

...and so much more!

This is definitely an episode not to be missed if you're interested in learning more about video advertising and data visualisation - from one of the pro's!

As always, please tell a friend to tell a friend, and like, rate, share, and subscribe to the podcast - it all helps!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Cory's Twitter Page: https://www.twitter.com/coryhenke

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My guest this week is the fantastic Christine Gritmon. You've probably seen her all over social media with her awesome GIF reactions to messages. She describes herself as a GIF machine, microbusiness megafan, she's a personal branding coach, and a social media trainer, as well as hosting her own chats too!

In this episode, I get to pick her brains all about her expertise - personal branding. We discuss:

Why brand building is important.
What holds people back from building their personal brand.
The unique and creative ways that she's seen personal brands being built.
Thoughts on employers valuing individuals personal brands.
Tips and tricks on learning more about growing a personal brand.

..and much more!

This isn't an episode to be missed if you want to know more about personal branding.

As always, please tell a friend to tell a friend, and like, rate, share, and subscribe to the podcast - it all helps!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Christine's Twitter Page: https://www.twitter.com/cgritmon

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The lovely Sarah Scarfe is my guest on the podcast this week. She's completely obsessed with all things paid advertising and data related, with over 10 years in-house, agency and contracting experience. We have a great conversation about PPC and automation.

We discuss:

Why she thinks more people should be automating PPC tasks.
Her favourite automation tips, and favourite scripts.
The impact that learning more about PPC automation had on her.
Where she recommends people go to learn more about PPC automation.

..and more!

This is an episode not to be missed if you want to know more about PPC, and automation.

As always, please tell a friend to tell a friend, and like, rate, share, and subscribe to the podcast - it all helps!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Sarah's Twitter Page: https://twitter.com/sarahscarfemktg

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Miracle Inameti-Archibong joins me on the show this week to discuss an important topic - the impact of parenthood on career progress, and just how progressive the digital marketing industry is.

Miracle is the Head of SEO at Erudite, and is also a judge at the Drum Search Awards. You'll regularly see her sharing her knowledge either on Clubhouse, or Twitter - to name just two platforms.

We have a great, and important discussion on a key topic, based on a survey she ran. We discuss:

Why she wanted to, and what motivated her to undertake a survey on parents in the digital marketing industry.
Why she thinks parents feel their career progress has been affected by parenthood.
The differences in responses to her survey from mothers and fathers.
The impact that job level/seniority had on her data.
Which result shocked her the most.
How she thinks that the pandemic has shaped the workplace for parents.
The changes she would like to see the industry make to become more progressive.

..and much more!

This is an important discussion that I really don't think anyone should miss.

As always, please tell a friend to tell a friend, and like, rate, share, and subscribe to the podcast - it all helps!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Miracle's Twitter Page: https://twitter.com/mira_inam

Miracle's Blog Post: https://erudite.agency/insights/is-the-digital-marketing-industry-progressive/

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Joining me on the Azeem Digital Asks podcast this week is the simply brilliant Thierry Ngutegure - Data and Insights Manager at Rise at Seven. Quite simply, for me, there's nobody that thinks about or approaches data in the way that Thierry does. He makes it accessible for people of all levels and is fantastic as visualising it too. We discuss:

The biggest mistakes he thinks people make with data analysis. Advice for people wanting to start a career in this area. The failures he's made, and experienced from others. His favourite piece of data analysis that he's produced. Thoughts on 'bending' data to tell a predetermined story, rather than letting the data do the talking.

....and so much more! It's incredibly easy to see why he is so well respected, well liked, and is genuinely one of the nicest people you could meet. I hope you enjoy this episode as much as we did recording it. As always, please tell a friend to tell a friend, and like, rate, share, and subscribe to the podcast - it all helps! Useful Links: Podcast Anchor Page: https://anchor.fm/azeemdigitalasks My Twitter page: https://twitter.com/AzeemDigital My website: https://www.iamazeemdigital.com/ Thierry's Twitter Page: https://twitter.com/ThierryAlain Thierry's Podcast: https://www.youtube.com/watch?v=pfzu1mlx_lc

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The fantastic Aleyda Solis joins me on the show this week. She's an International SEO Consultant, Speaker & Author, and the brains behind one of the best newsletters in the industry - SEOFOMO. She joins me to discuss remote working, and how she grew her email list.

This episode was recorded shortly after the sad news that the industry had lost one of the most cared for, and helpful people there was - Hamlet Batista. Both myself and Aleyda spend some time discussing the impact that he had on us, and the industry - and discuss supporting his family via a GoFundMe donation page that you can find in the links below. Even if you can't donate, please share the link so that others may be able to.

In this episode, we discuss:

The pros and cons of remote working, and tips to help you work better remotely.

Where Aleyda got the idea from to start her newsletter.

The mistakes she's made along the way when growing her email subscriber list.

Advice for anyone considering starting, or wanting to grow their email subscriber list.

Where the idea for the referral competition came from.

Future plans for her email subscriber list growth.

...and so much more!

As always, please tell a friend to tell a friend, and like, rate, share, and subscribe to the podcast - it all helps!

Useful Links:

Hamlet Batista GoFundMe: https://uk.gofundme.com/f/in-memory-of-hamlet-batista

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Aleyda's Twitter Page: https://twitter.com/aleyda

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Wouldn't you love to know some really useful tips on how to pitch to a journalist, from someone who has not just student and local press experience, but nationals too? Look (and listen) no further.

The wonderful Sian Elvin - award winning journalist and assistant news editor at Metro.co.uk - comes onto the show to discuss all things pitching, her inbox, and some of the mistakes she's seen people make when trying to pitch stories to her. If you missed her awesome talk at BrightonSEO last year, then you missed a great talk!

We cover:

How she got into her industry
What Digital PR's (or anyone pitching to journalists) can do to make their lives easier
The biggest pitching mistakes she's experienced
The failures, and cringe-worthy pitches that land into her inbox
Her thoughts on "clickbait" style pitches
The best way to get your pitch emails opened, and the best time to pitch

and much more!

This really is not an episode you will want to miss. Whatever your level of experience with Digital PR, Sian shares some really useful insights across her years of experience that will really help listeners become better at their jobs.

As always, please tell a friend to tell a friend, and like, rate, share, and subscribe to the podcast - it all helps!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Sian's Twitter Page: https://twitter.com/SianElvin

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What a way to start the next season/phase of episodes of the Azeem Digital Asks podcast.

My guest is the SEO Twitter Flame, my good friend, Kristina Azarenko. She is a Toronto based SEO consultant, providing eCommerce SEO, Technical SEO, Website Migrations and Google Analytics consulting so that you can finally get what you’re looking for - via her company MarketingSyrup.

Kristina is someone I consider to be one of the foremost experts in the Ecommerce space, and also runs her own SEO course, as well as recently releasing a Chrome extension which has over 5,000(!) downloads!

We discuss:

How she went from being a debt collector to starting her own business.
The impact of COVID on Ecommerce, and how businesses have responded.
Advice for businesses who are considering investing more in the space.
The biggest mistakes she has seen people in the space make.
What behaviour changes she has noticed from consumers as a result of the pandemic.

As always, please tell a friend to tell a friend, and like, rate, share, and subscribe to the podcast - it all helps!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Kristina's Twitter Page: https://twitter.com/azarchick

Kristina's Website: https://marketingsyrup.com/

SEO Pro Chrome Extension: https://marketingsyrup.com/seo-pro-extension/

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Joining me on this episode is Barry Schwartz, CEO of RustyBrick. He's the founder of Search Engine Roundtable, and has covered search news for over 17 years (You may recognise him from his famous "not new" replies when people share updates on Twitter). As well as this he is a co-ordinator, speaker, and moderator at many search marketing conferences.

We have a great conversation about how he keeps up to date with everything going on in search, his origin story, some of the challenges he's faced, responding to negative comments he gets, and how he manages to get a lot of work done during the day.

As always, please like, rate, share, and subscribe - tell a friend to tell a friend!

Useful links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Barry's website: https://www.rustybrick.com/barry

Barry's YouTube: https://www.youtube.com/user/rustybrick

Barry's Twitter: https://twitter.com/rustybrick

Search Engine Roundtable: https://www.seroundtable.com/

Search Engine Land: https://searchengineland.com/

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Happy new year! Welcome to 2021. Joining me on the Azeem Digital Asks podcast for the first episode of 2021 is Google's very own, John Mueller. John is always super helpful over on Twitter, taking time out to help people with their general SEO queries and giving pointers.

John was kind enough to take some time out of his schedule to talk about:

What his autobiography would be called, if he wrote one.
His journey into the industry, starting right from his school days, moving countries - and eventually arriving at Google.
Learnings from his years in the industry, as well as running his own companies.
Who he sees as inspirational in the industry.
What he considers he's failed at in 2020.
The impact of COVID, professionally, and transitioning to remote working.
What he does to improve his self development and learning.

We then get onto answering some SEO specific questions sent in by the listeners, which include one from me about Apple potentially launching a search engine. John talks about:

The recommended academic/career path to become a top SEO/digital marketer.
Responding to algorithm changes, and stopping AI from learning.
Who's responsibility it is to push forward inclusiveness in SERPs.
What he thinks about Apple potentially launching their own search engine.
Tips and advice to start 2021 on the right foot, and have a successful year.

As always, please tell a friend to tell a friend, please like, rate, subscribe, and share the podcast!

John's Twitter: https://twitter.com/JohnMu

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

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For the final episode of 2020, I have an incredible guest - Izzi Smith - a Munich-based SEO with a penchant for SERP optimization, Structured Data, UX, tech SEO, and making people smile with her cheesy jokes and SEO memes. She's also a regular on the conference speaking circuit, and shares LOTS of useful information.

We talk about:

Her origins in the industry, moving from Burnley to Munich - having never been abroad or on a plane before!
Why she chose a career in SEO.
How she learns about SEO and stays up to date, and improves her soft skills.
Putting herself "out there" and dealing with impostor syndrome.
How she has been coping with COVID restrictions, and tips for people who aren't fond of remote working.
Her biggest failure last year, and what she learned from it.
Why SEO needs a "facelift"
Advice for people heading into 2021 seeking inspiration.

and so much more!

You'll really enjoy this episode, possibly more than we did making it. A lot of fun and laughter was had!

As always, please tell a friend to tell a friend, please like, rate, subscribe, and share the podcast! See you in 2021!

Izzi's Twitter: https://twitter.com/izzionfire

Izzi's Website: https://izzismith.com/

SEO Memes: https://izzismith.com/seo-memes/

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

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Joining me on the show this week is the awesome Rand Fishkin. He is the cofounder and CEO of SparkToro. He’s dedicated his professional life to helping people do better marketing through his blogging, videos, speaking, and his book, Lost and Founder. When Rand’s not working, he’s most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter. If you feed him great pasta or great whisky, he’ll give you the cheat code to rank #1 on Google.

In this episode, we get into:

Algorithms, and the responsibility of networks to manage misinformation/disinformation
SparkToro's high churn rate, and the challenges he's having with the product
Lessons he's learned throughout his career
Where, and who Rand draws his inspiration from
Diversity, Equity, and Inclusion within the industry, and how he went about diversifying MozCon lineups
Why he feels he's been unsuccessful with his content strategy/marketing for SparkToro during the last year
Where the inspiration came from to write the blog post about leaving Moz, and why he wrote it.
How he deals with negative responses to his content
His theory about Google's deep-learning algorithms weighting unlinked brand mentions more than it it is links by themselves.

..and so much more!

There's a lot of value to be had from this episode - you won't want to miss it!

As always, please tell a friend to tell a friend - subscribe, rate, like, and share this - it all helps!

Rand's Twitter: https://twitter.com/randfish

SparkToro: https://sparktoro.com/

The blog post we discussed: https://sparktoro.com/blog/im-ending-my-tenure-on-mozs-board-welcoming-tara-reed-and-asia-orangio/

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

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On this episode of the show, I'm joined by my good friend Kirk Williams, aka PPCKirk - widely renowned PPC Expert, Conference Speaker, and more recently - book author!

We talk all about his journey into the industry, successes and failures, useful marketing tips, and he gives us the lowdown on his recently published book: "Ponderings of a PPC Professional: A Collection of Philosophical, Yet Practical, Observations to Help You Win at Pay-Per-Click Marketing."

Kirk also provides his thoughts on which area of Google Ads he would gladly give up, in order to get full search term visibility back - this is definitely an episode you do not want to miss!

Kirk is the owner of ZATO, his micro-agency focused solely on Paid Search Advertising, and has been working in Digital Marketing since 2009. He has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero the past 5 years, and is known for his Ecommerce PPC articles across various industry publications.

Pre-COVID, he was an international conference speaker presenting on all things Paid Search (especially Shopping Ads) around the world but now sticks to podcasts and online conferences to share his latest tips on Google Shopping Ads.

Kirk currently resides in Billings, MT with his wife, 5 children (+1 on the way), Trek bikes, Taylor guitar, books, and little sleep.

As always, please tell a friend to tell a friend, like, rate, and subscribe to the podcast!

Kirk's Twitter: https://twitter.com/PPCKirk

ZATO Marketing: https://zatomarketing.com/

More about the book: https://zatomarketing.com/ppc-marketing-book/

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

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My guest on the show this week is the brilliant Mike Blumenthal. He has an extensive background in the industry and is widely recognised as a Local SEO expert. Many current SEO's have cited Mike as their inspiration and it's really not hard to see why after talking to him.

Mike has spent a large part of his career analysing everything there is in terms of local SEO and widely shares this information in blog posts, and conference talks, to name a few. It was a real pleasure to get the opportunity to learn more about, and from him.

We have a brilliant conversation around:

why do we need "superstars" in local, & SEO?
the changes he's seen in local over the years
why people should stop chasing "silver bullets" when it comes to local

and so much more!

There's a lot of value to be had from listening to this episode, whether you are in local SEO or not. Someone with Mike's experience in the industry is definitely worth listening to and he is incredibly open and honest about his own journey through the industry too.

As always, please like, rate, share and subscribe - please tell a friend to tell a friend about the podcast!

Mike's Twitter: https://twitter.com/mblumenthal

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

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Episode 20! It was only right after the brilliant Garrett Sussman had me on his show that I returned the favour and found out what makes him tick.

Garrett is the Head of Content at Traject, has his own podcast where he picks the brains and shares useful tips from some brilliant people in the industry, and is genuinely one of the nicest guys you could meet.

We talk about failed migrations, where he draws his inspiration from, we dive deeper into his podcast - how it came about, why you should listen to it, "the new normal", which areas of marketing he would love to learn more about, and so much more!

As always, please tell a friend to tell a friend, like, rate, share and subscribe to the podcast!

Garrett's Twitter: https://twitter.com/garrettsussman

His podcast: https://bytraject.com/podcast/

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

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What a guest we have on the show this week. Joining me is the awesome Diana Richardson who is the social media, and community manager at SEMrush.

She loves wine, she’s a public speaker, she’s a thyroid cancer survivor, and she is into SEO, SEM, digital marketing, and you'll more often than not find her being super helpful and helping curate the great #SEMRushChat over on Twitter.

We have a brilliant conversation about her extensive experience in the industry, the hundreds of people she named as inspirations to her, what her role involves now with SEMrush, what it's like managing such a large community during a pandemic - and to top it all off - she takes over the show and basically interviews herself too!

A really enjoyable episode to record, as usual, please listen, like, rate, share and subscribe - and tell a friend to tell a friend about the show!

Diana's Twitter: https://twitter.com/dianarich013

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

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My guest on the show this week is the awesome Owain Lloyd-Williams. He is an SEO consultant with a decade's experience in the digital marketing industry.

He initially cut his SEO teeth during a long stint working in China in a previous life. During his time in the industry, he has consulted for a large palette of brands in a variety of industries in both agency and in-house settings and has a particular focus in ecommerce SEO.

Outside of SEO he is a dab hand at guitar and Mandarin Chinese and still dreams of being Prime Minister when he grows up.

We have a great conversation about eCommerce SEO, international SEO, the challenges of working with different search engines, and so much more.

Check the episode out now, and as always, tell a friend to tell a friend, please like, rate, share, and subscribe to the podcast!

Owain's Twitter: https://twitter.com/owain_lw

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

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My guest on the show this week is the incredible Melanie Deziel. She is a keynote speaker, award-winning branded content creator, and lifelong storyteller, on a mission to share the power of compelling and credible content with others.

Melanie is the founder and Chief Content Officer of StoryFuel, which teaches marketers, creators and organizations how to tell better brand stories, and the author of bestselling Marketing and Business Communications book “The Content Fuel Framework: How to Generate Unlimited Story Ideas”.

She has an incredible background, that covers various aspects of media and marketing, and we talk about:

Her journey into the industry
What advice she would give to her younger self
Who inspires her
Impostor syndrome, and digital burnout
Advice for people who want to start, or improve their speaking career
The impact COVID had on her business, and how she had to adapt
An insight into her Amazon bestselling book
Advice on how to improve your Digital PR, and outreach skills
Juggling parenthood alongside her work, during a pandemic

and so much more!!!

Her book maintains a 5-star rating, and has topped Amazon charts:

1 Bestseller in Marketing

1 Bestseller in Business Communications

1 New Release in Creativity

1 New Release in Communication Skills

2 New Release in Web Marketing

3 New Release in Marketing

4 New Release in Marketing & Sales

7 New Release in E-Commerce

This really is one episode you'll come back to over and over again - you won't want to miss this.

Useful links:

Twitter: https://twitter.com/mdeziel

Instagram: https://Instagram.com/meldeziel

LinkedIn: https://linkedin.com/in/melaniedeziel

Facebook: https://facebook.com/storyfuel

As always, please like, rate, share and subscribe - tell a friend to tell a friend!

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My guest on the show this week is the awesome Rebekah Dunne, content executive at Sweet Digital agency, based in the Black Country in the West Midlands. We have a great conversation about her background, how she'd survive a zombie apocalypse (you read that right), Gilmore Girls, her passion for writing, the need for a "tribe", people who you can lift up and who lift you up too - and so much more. Rebekah's Twitter: https://twitter.com/RebekahDunne Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/ As always, tell a friend to tell a friend - please like, rate, share and subscribe to the podcast!

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My guest on the show this week is the fantastic Joyann Boyce. She is the founder of The Social Detail, co-founder of the BME Collective, and a Data Fellow with the South West Creative Technology Network. She's also someone I have had the pleasure of sharing a webinar presentation with recently, and definitely worth following on social media as the content she shares really makes you think critically about inclusive marketing.

Joyann is incredibly passionate about making inclusive marketing the industry standard, and we have a great conversation about that very subject. We also talk about where she has succeeded and failed within her career, and she was kind enough to give the podcast an exclusive announcement about an upcoming project she is working on - you won't want to miss this episode.

As always, please like, rate, share and subscribe - tell a friend to tell a friend about the podcast!

Joyann's Twitter: https://twitter.com/joyannboyce

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Useful Links that Joyann would like to share:

https://www.youtube.com/watch?v=NBHJSuau8PQ

https://www.swctn.org.uk/data/fellows/joyann-boyce/

https://www.salesforce.com/blog/2019/02/inclusive-marketing-equality-trailhead.html

https://academy.hubspot.com/

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The absolutely awesome Christina Brodzky, founder of MediaSesh, joins me on the show this week. She has been in the industry for over 11 years, and has experience in working in corporate for a decade, supporting well-known personalities and Fortune 500 companies, before growing her own SEO consulting firm.

We have a great conversation about her journey into the industry, how she views failure, and she really gives you an insight into her mindset and how she works. I even managed to put her on the spot and ask her why people should work with her, and she gives an absolutely brilliant answer right off the bat - you really don't want to miss this episode. After we finished recording this, I definitely spent some time reframing some of the ways I approach things, based on the great advice she gave.

As always, please like, rate, share and subscribe - tell a friend to tell a friend about the podcast!

MediaSesh Website: https://www.mediasesh.com/

Christina's Twitter: https://twitter.com/cbrodzky

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

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Joining me this week on the show is the fantastic Rikki Lear, Director of Digital 22, a specialist HubSpot agency, based in the UK.

To put it quite simply, you should ABSOLUTELY listen to this episode - Rikki is incredibly open, and honest - and shares all of the highs, and some of the lows that he's experienced throughout his career. He talks about the difficulties of looking after an agency during COVID, and shares some incredibly useful advice that pretty much everyone in the industry I think would benefit from.

Rikki also shares the story behind how Digital 22 started, which (when I heard it) had me in tears of laughter. He's genuinely a nice guy, and I'd strongly recommend hearing his story.

As always, please like, rate, share and subscribe - tell a friend to tell a friend about the podcast!

Digital 22 Website: https://www.digital22.com/

Rikki's Twitter: https://twitter.com/rikki_lear

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

THAT goal we spoke about - https://youtu.be/5y9fEjU6i08

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My guest this week is the incredible Andrea Cruz. She's the Digital Marketing Manager at KoMarketing, a conference speaker, corgi mom, and most importantly - listed TWICE as one of the top 50 most influential PPC experts to follow by PPC Hero.

In this episode, we discuss which of her previous and current colleagues are a big source of inspiration for her, what she really values and enjoys about the digital marketing industry, which publications and podcasts she uses to stay on top of the industry daily, and much, much more. It's a real pleasure for me to have someone I look up to in the PPC industry join me on the show.

As always, please like, rate, share and subscribe - tell a friend to tell a friend about the podcast!

Andrea's Twitter: https://twitter.com/andreacruz92

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

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Following on from the first part of the Rise at Seven special this week, my guest on this episode is the awesome Sophie Gibson.

Sophie is an SEO Strategist at Rise at Seven, and also is the queen of penguin gifts - which she shares more about in the episode.

Hear from Sophie about gaining confidence, who is an inspiration for her in the industry, and also to get a nice preview of her upcoming BrightonSEO talk.

As always, please like, rate, share and subscribe - tell a friend to tell a friend about the podcast!

Sophie's Twitter: https://twitter.com/sophiegibson

Rise at Seven Website: https://riseatseven.com/

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

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To mark hitting episode 10, I'm doing a double release this week, and it's a Rise at Seven special! First up, my guest is the absolutely brilliant Luke Cope. Luke is a the Head of Digital Strategy at Rise at Seven (having just been promoted yesterday - CONGRATULATIONS LUKE!), and he shares a lot of knowledge from his years in the industry.

You won't want to miss this episode, because he shares about how he met Carrie and Stephen from Rise, and quit his job as Head of Digital at another agency THE NEXT DAY, to (in his own words) "guilt trip" them into hiring him.

Luke is very open and honest in this episode, and shares some of his successes, and failures, and talks quite candidly about impostor syndrome too.

As always, please like, rate, share and subscribe - tell a friend to tell a friend about the podcast!

Luke's Twitter: https://twitter.com/Copozade

Rise at Seven Website: https://riseatseven.com/

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

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When podcasts collide! In an absolute first for the podcast, I'm joined by TWO guests, the incredible Sarah and Hannah, co-hosts of the wonderful SEO SAS Podcast.

We have a great conversation about how they began their podcast, how they feel about becoming co-workers, and they also share some really useful tips that can help you become better marketers. We also get to the bottom of why one of them had their eyebrows done - for a podcast - you read that right.

It was an absolute pleasure to record this with two brilliant people who have a lot to share about their past experiences and how it helped them to become who they are today, this episode (I think!) is guaranteed to brighten up your day.

As always, if you enjoyed this, and other episodes - please like, share, rate and subscribe - it really helps!

SEO SAS Twitter: https://twitter.com/seo_sas?

Listen to their podcast here: https://seo-sas-podcast.captivate.fm

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

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This week, I'm joined by the fantastic Phil Drinkwater. Phil has over 20 years in the industry and brings a unique approach to SEO, which he shares more about during this episode. There's also some fantastic advice for those who are looking to start a business too. This is a very insightful episode where Phil really shares everything he's picked up over the years that he has been in the industry.

As always, please like, rate, share and subscribe - tell a friend to tell a friend about the podcast!

Phil's website: https://phildrinkwater.com/

Phil's Twitter: https://twitter.com/phil_drinkwater

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

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In this episode, I'm joined by the brilliant Phil Gregory. Phil describes himself as "a mixed race SEO business owner, in the all white peak district..labelled a failure most of my life, i'm a militant and a fighter, passionate about improving the web."

He's been in the industry for many years and has seen a lot of change. Hear how he approaches SEO, who he draws inspiration from in the industry, and what his thoughts are on diversity in the industry too - a great episode.

Phil's website: https://peakdistrictseo.co.uk/

Phil's Twitter: https://twitter.com/AskPhilSeo

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

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Another episode, another great guest. In this episode, I'm joined by the incredible Areej AbuAli - founder of Women in Tech SEO, conference speaker, and Tech SEO wizard. Genuinely one of the nicest people in this industry who I'm proud to be able to call a friend. Learn about her background, what led her to start Women in Tech SEO, how COVID has affected her professionally, and her future plans for world domination.

Women in Tech SEO Website: https://www.womenintechseo.com/

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Hello and welcome to another episode of the Azeem Digital Asks podcast.

In this episode, I’m joined by the founder of Thread and Fable, the brilliant Rebecca Roberts.

She’s a chartered marketer with over 16 years of experience in the industry, with a great background in high performance sport as well as the higher education sector. She’s really passionate about youth marketing, and she regularly talks at events, delivers workshops, as well as sharing great content about youth marketing which is really insightful - if you don't follow her on social media, you really should.

Sit back, relax, and enjoy learning about Rebecca’s journey and tips to succeed.

Find out more about Thread and Fable here: https://threadandfable.com/

Rebecca's Twitter: https://twitter.com/rebecca7roberts

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

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In this episode, I got to pick the brains of the brilliant Anu Adegbola. She's got over 10 years experience in the industry, is a conference speaker, she's founded her own company, and she's also kind enough to do a podcast roundup of the weekly #ppcchat on Twitter - a busy woman!

She also has a big announcement to confirm on the podcast which you may have missed if you didn't catch the press release recently - tune in to find out what it is!

I know I say this with every guest but I do really enjoy recording these episodes and learning about some of the top names in the industry.

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

Anu's website: https://www.mindswan.com/

Anu's Twitter: https://twitter.com/mindswanppc

My website: https://www.iamazeemdigital.com/

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In this episode, I'm joined by the brilliant Hannah Butcher. She is an agency owner, and a mentor. We have a great conversation around her journey into the industry, how COVID-19 affected her professionally, what led her to start her own business, and most importantly - how she got into mentoring and what the benefits are.

Really interesting conversation, and enjoyed recording this one. I hope you enjoy it too. As always, if you enjoyed this episode, please like/share/leave a rating.

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

Hannah's website: https://www.belong-digital.co.uk/

Hannah's Twitter: https://twitter.com/HannahFButcher

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In this episode, I had the pleasure of talking to the brains behind Mobe Digital, Maret Reutelingsperger. Maret describes herself as a natural story teller, and that really shines through in the way she comes across when she talks - it's no surprise she is asked to speak at conferences and webinars.

We have a great conversation about what she's learned from her previous marketing roles, and her transition into forming her own company, as well as some tough lessons that she's had to learn the hard way.

We had a lot of fun recording this one. I hope you enjoy it too. As always, if you enjoyed this episode, please like/share/leave a rating.

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

Maret's website: https://www.mobedigital.com/

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In this episode, I had the pleasure of talking to the incredible Luke Carthy. Luke describes himself as an eCommerce growth consultant specialising in strategy, search & conversion. I describe him as "Mr. Ecommerce" - he's always sharing really useful knowledge online, or even at in person events too. We have a great conversation about how he got to where he is today, who inspires him in the industry, what he's succeeded and failed at, and even BLM too. Luke gives us a sneak preview into a project he's working on at the moment, amongst other things. We had a lot of fun recording this one. I hope you enjoy it too. As always, if you enjoyed this episode, please like/share/leave a rating. You can find more information on this podcast here. Podcast Twitter Page: https://twitter.com/AzeemDigiAsks My website: https://www.iamazeemdigital.com My Twitter page: https://twitter.com/AzeemDigital Luke's website: https://lukecarthy.com/

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Hello, my name is Azeem, and you’re listening a trailer for my upcoming podcast called “Azeem Digital Asks”.

Over the course of this podcast, I’ll be releasing various episodes, each with a different theme behind what I ask. The first few episodes I’ve named as – “what makes a marketer”, where I find out how some of the industries top tier marketers got to where they are today, and their journey into marketing.

Azeem Digital Asks - The All-Round Digital Marketing Podcast: Recent Episodes

Azeem Digital

1 Bestseller in Marketing

1 Bestseller in Business Communications

1 New Release in Creativity

1 New Release in Communication Skills

2 New Release in Web Marketing

3 New Release in Marketing

4 New Release in Marketing & Sales

7 New Release in E-Commerce