Well, it’s that time of year where everyone seems to be doing what they can to wrap up projects and get ready for the holidays. It’s also the time when the Inside PR crew gazes into the into the proverbial communications crystal ball with our prognostications … OK, it’s not that dramatic, really. But Gini,... Continue Reading →
The post Inside PR 557: Trends We’re Watching in 2022 appeared first on FIR Podcast Network.
Communications, by its very nature, is an industry full of thinkers. The work that we do is often the same across disciplines—and other work is unique to every one of us. The work that is unique is our intellectual property, yet it’s pretty rare that we spend our resources on protecting it. On this episode,... Continue Reading →
The post Inside PR 556: Protecting Your Intellectual Property appeared first on FIR Podcast Network.
In the wake of Facebook’s bad news month, we discuss the communications challenges the company faces. A blip? Or a step on an irreversible path toward becoming the new MySpace? The necessary impetus to increased regulation? And would a company with an army of lobbyists ever see a regulatory regime that actually curbs its freedom... Continue Reading →
The post Inside PR 555: Facebook – decaying from the Inside? appeared first on FIR Podcast Network.
Have your web analytics changed in recent years? That is, despite your best efforts, has your organic traffic gone down? What about SEO for blog posts? Or engagement on social media? Maybe digital media has become even more of a pay-to-play landscape than ever and platforms are expecting a higher price from organizations in order... Continue Reading →
The post Inside PR 554: Social Content Meets the Sound of Silence appeared first on FIR Podcast Network.
It’s fall and there’s always a hint of excitement in the air. At least it should be. But so many people still have questions about what their work situation will be like. And companies are grappling with policies around going back to the office, staying remote or some sort of hybrid compromise. That's what we talk about on Inside PR episode 553.
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The post Inside PR 552: Envisioning Your New Workplace appeared first on FIR Podcast Network.
On episode 551 of Inside PR, Gini Dietrich, Martin Waxman, and Joe Thornley do a special recording for the Earned Media Mastery Summit with Agility PR Solutions.
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The post Inside PR 551: The Future of the PR Industry appeared first on FIR Podcast Network.
On this bi-weekly episode of Inside PR, Joe Thornley, Martin Waxman, and Gini Dietrich discuss the plumbing of the internet, from Feedburner and its replacements to how marketing automation works in the deep dark areas of the web and how video continues to evolve as we adapt.
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The post IPR 550: The Plumbing of the Internet appeared first on FIR Podcast Network.
Look. Most communications professionals have the best intentions and behave in an honest and ethical way. But there are some less than scrupulous PR fooks whose approach and choices reflect badly on the industry. Now, it’s not just communicators who are guilty of this. Certain journalists, media outlets, bloggers and influencers are also not as... Continue Reading →
The post IPR 549: Why do Some PR Pros Do Bad Things? appeared first on FIR Podcast Network.
On this week’s episode of Inside PR, Joe Thornley, Martin Waxman, and I discuss our favorite tools and what has changed—and what has stayed the same—since COVID hit. Before you get into the tools, though, we have an important reminder: it’s not about the tools. It’s about whether or not you’ll actually use them. It’s... Continue Reading →
The post IPR 547: Favorite Tools for Comms Experts appeared first on FIR Podcast Network.
Well, it’s been a while since you heard from us … And I wanted to let you know that after a hiatus of around 20 months—and all the things that have happened between then and now—Gini Dietrich, Joe Thornley and I are back recording Inside PR. Why? To be honest we missed talking with each... Continue Reading →
The post IPR 546: Inside PR is Back appeared first on FIR Podcast Network.
Summer vacation is over - and it's time to fire up the Inside PR podcast.
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The post Inside PR 545: Autumn Intent appeared first on FIR Podcast Network.
Practical advice for PR practitioners about incorporating SEO in their earned media programs. The Open Government Partnership and the Grand Committee converged on Ottawa to discuss open engagement, privacy, responsibility. Mark Zuckerberg took a pass.
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The post Inside PR 544 – Mr Zuckerberg was otherwise engaged appeared first on FIR Podcast Network.
On this week's Inside PR, we consider the implications of an Algorithmic Accountability Act, rebalancing the freedom of companies to capture and use our data with our right to informed consent. Plus: Protect your privacy against hidden cameras during your next business trip.
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The post Inside PR 543 – Algorithmic Accountablity and Privacy appeared first on FIR Podcast Network.
Canada announces a Digital Charter. Our relationship with Google. And Dan York joins the Inside PR team.
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The post Inside PR 542: Welcome Dan York appeared first on FIR Podcast Network.
Facebook. Google. FIR Podcast network. Local news deserts. Elections. GarageBand turns fifteen. Lots of talk.
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The post Inside PR 541 – Gain a point. Lose a point. appeared first on FIR Podcast Network.
Is Mark Zuckerberg’s concept of privacy your concept of privacy? Probably not. And this week we discuss Zuckerberg’s ongoing repositioning of Facebook as “private.”
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The post Inside PR 540 – Private and Privacy aren’t the same thing appeared first on FIR Podcast Network.
Google takes a pass on carrying political advertising in Canada. And there are reports that Cision is up for sale.
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The post Inside PR 539: Google Takes a Pass and Cision thinks about a sale appeared first on FIR Podcast Network.
This week, we take a deep dive into Roger McNamee's Zucked. McNamee, an early investor in Facebook and an erstwhile advisor to Mark Zuckerberg and Sheryl Sandberg has provided us with an insightful consideration of how Facebook and social media have changed over time.
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The post Inside PR 538 – Roger McNamee is Zucked appeared first on FIR Podcast Network.
Radio is fading as younger people move to streaming audio. And as this happens, advertisers look for opportunities on podcasting and podcasters look to monetize their productions. Is this the beginning of the end of podcasting as we know it?
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The post Inside PR 537 – As radio fades, can podcasting survive the attention of advertisers? appeared first on FIR Podcast Network.
We have some news to break on this week’s Inside PR. Gini and Martin are going to be working together. Martin has joined the Spin Sucks team. Gini has been building Spin Sucks as a community for a decade – and growth has reached the point in which she needs help leading the content team. Enter Martin.
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The post Inside PR 536: As newsrooms disappear… appeared first on FIR Podcast Network.
This week on Inside PR, Gini Dietrich, Martin Waxman and Joseph Thornley talk about this first phase of what by late February was unmistakably a concerted effort by Facebook to reframe the issues swirling around it.
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The post Inside PR 535 – Facebook’s PR Push appeared first on FIR Podcast Network.
This week on Inside PR, we talk about the creep factor in social media and the need for us to be aware of the use of our data and to demand control back from the social platforms.
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The post Inside PR 534 – Know your ISP knows if you know what it knows about you appeared first on FIR Podcast Network.
Joseph Thornley, Gini Dietrich and Martin Waxman talk about Gillette's The Best Men Can Be campaign, Facebook's support for local journalism, and Gini's advice for Alexa Flash Briefings.
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The post Inside PR 533: Be The Best You Can Be appeared first on FIR Podcast Network.
If you want to get some insight into what makes Martin, Gini and Joe tick, you'll probably find out this week. And along the way, we hope that you may get some ideas for things you may want to do this year yourself.
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The post Inside PR 532 – We’ve got resolutions appeared first on FIR Podcast Network.
Don't try to cut your way through the downturn. Instead, consider diversifying your business's revenue stream. You'll see the winners emerge and then be able to exit from the losers, coming out the other end stronger and richer.
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The post Inside PR: Surviving the economic downturn appeared first on FIR Podcast Network.
Mobile apps share your location in ways you didn't expect. The FAANG members are getting bigger and more dominant. Maybe it's time for a break up.
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The post Inside PR 530 – Breaking Up is hard to do appeared first on FIR Podcast Network.
Facebook may have more members than any country has population. And Mark Zuckerberg may feel he's too important to accept an invitation from legislators representing eight countries to testify before them. But Mark Zuckerberg definitely isn't bigger than Damian Collins, MP.
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The post Inside PR 529: Damian Collins 1; Mark Zuckerberg 0 appeared first on FIR Podcast Network.
The New York Times answered the question that Gini Dietrich has been asking since the whole Cambridge Analytica fiasco broke - where are Facebook's communications team and what are they advising. Well, as it turns out, the real question should have been, what communications playbook are they using?
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The post Inside PR 528 – Facebook’s Big Fail appeared first on FIR Podcast Network.
Facebook fails both on transparency and action. Ev Williams reflects on how Twitter could have done it better. PR people ask for links. Cloudflare 1.1.1.1 protects our privacy. And are nanoinfluencers a thing?
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The post Inside PR 527 Delay. Deny. Deflect appeared first on FIR Podcast Network.
Reflecting on the source of investment in the search and social media giants. Also, has news media's tilt to entertainment logic hobbled their ability to shed light on the underlying issues?
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The post Inside PR 526 – The Peril of Promiscuous Following appeared first on FIR Podcast Network.
Several listeners responded to our social media in crisis communications discussion from IPR 523. Plus, we look at the Twitter data for insight into the methods of Trolls. And greater transparency when a tweet is taken down by Twitter.
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The post IPR 525 Unfair and Egotistical?! appeared first on FIR Podcast Network.
Have you ever had a client stop returning your calls? Also, minus Google+, you and algorithms, and a new podcast for PR leaders
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The post Inside PR 524 When a client stops returning your calls appeared first on FIR Podcast Network.
A discussion of new research on the adoption of social media, our online security practices and the reinvention of PR
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The post Inside PR 523 Is your password “Password?” appeared first on FIR Podcast Network.
Talking about metadata and privacy. And are we realistic in our expectations of how much information organizations should provide to us during a crisis?
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The post Inside PR 522 – Crisis Expectations appeared first on FIR Podcast Network.
Twitter brings back the chronological feed. Mary Meeker is starting up. And Facebook continues to have trouble holding onto teens.
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The post Inside PR 521: Twitter chronologically appeared first on FIR Podcast Network.
This week on Inside PR, we discuss Nike’s recent endorsement of Colin Kaepernick as an example of corporate activism and corporate social responsibility. Gini and Martin see Nike’s Colin Kaepernick endorsement as a laudable example of corporate activism. Joe is not so sure. Also, we share some things we’ve created elsewhere that we hope you will... Continue Reading →
The post Inside PR 520: Nike and corporate activism appeared first on FIR Podcast Network.
Let's talk about bias in Google and Facebook. And filtering keywords on Facebook. Finally, the New Yorker's Steve Bannon fiasco.
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The post Inside PR 519: Do you see the bias? appeared first on FIR Podcast Network.
This week on Inside PR 518, we talk about the upgrade to the Twitter app that makes creating Tweet Threads as easy as clicking on a plus sign at the bottom of your tweet composition window. Twitter threads are a great way to tell more complex stories over time. And they have the extra value... Continue Reading →
The post Buying YouTube Videos? Let’s talk ethics. appeared first on FIR Podcast Network.
This week, we look at the decision of the New York Times to stand behind Sarah Jeong following the trolling controversy. Also, Gini Dietrich offers advice on converting your speaking opportunities into business leads. Finally, in our #IPRMustKnow segment, we talk about how Feedly is involving users in the redesign of its iOS app and... Continue Reading →
The post Inside PR 517: Trolling for Good? appeared first on FIR Podcast Network.
Gini Dietrich is back with us this week. And that’s a good thing as we dig into the reactions to James Gunn’s firing and the allegations against Les Moonves. Do the responses of the Guardians of the Galaxy cast and the CBS Films’ President Terry Press signal a turning point in the conversation? Are we ready for learning, reconciliation and forgiveness?
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The post Inside PR 516: Time to listen, reconcile and forgive? appeared first on FIR Podcast Network.
This week on Inside PR 515 we consider examples of tough issues and crisis points. Is it wise to keep your powder dry and hold off communicating? To avoid feeding the beast? Or should a communicator always look for a way to communicate the core principles and truths that he or she believes in.
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The post Inside PR 515: What would you do? appeared first on FIR Podcast Network.
Martin Waxman is in California recording his next course for Lynda.com/LinkedIn. And we took the opportunity to invite Martin’s producer, Hilary White, to give us insight into these and many more questions we have about online courses.
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The post Backstage at Lynda.com appeared first on FIR Podcast Network.
On this week's episode of the Inside PR podcast: The biggest change to WordPress in ten years; the Guardian decides good enough video really is good enough; and a teachable moment in marketing ethics. It's about disclosure, stupid!
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The post Inside PR 513: It’s about disclosure, stupid! appeared first on FIR Podcast Network.
Six weeks after GDPR came into force, it's clear that many companies haven't really got it right. And now, California has enacted the toughest privacy law in the United States. So, if you thought GDPR and privacy rights were in the rearview mirror, think again.
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The post Inside PR 512 – GDPR: Not yet in the rearview mirror appeared first on FIR Podcast Network.
Did you hear the news? Apple and Reddit just upgraded their apps with some serious news coverage. And Instagram launched IGTV, a serious competitor in longer videos. But Google can't be serious about the new Google Podcasts app.
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The post Apple and Reddit upgrade the news appeared first on FIR Podcast Network.
Gini Dietrich, Martin Waxman and Joseph Thornley discuss the Privacy Paradox highlighted by Mary Meeker in her Internet Trends 2018 presentation. And we look at WeMo, just one mo' social network.
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The post Inside PR 510: People over data appeared first on FIR Podcast Network.
Instagram reveals some of the inputs to its algorithm. The loss of traffic to publishers from Facebook is balanced by an increase in traffic from Google Search and direct.
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The post Greater transparency and more balance appeared first on FIR Podcast Network.
Gini Dietrich gives a textbook demonstration of how to start a podcast, we look at one important element of success in managing distributed workforces, and we look at the marketing and advertising hangover from the implementation of GDPR. All this, and news from the CPRS Annual Conference.
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The post Gini Dietrich shows us how to launch a podcast appeared first on FIR Podcast Network.
GDPR is here. Comments don't have to be toxic. Klout is no more. Gini launches the Spin Sucks podcast. Martin launches a podcasting course.
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The post Inside PR 507: GDPR is here appeared first on FIR Podcast Network.
You ARE Facebook's product. But you don't have to be. And look at LinkedIn now. 15 years old and going strong.
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The post Yes, you ARE the product. But you don’t have to be. appeared first on FIR Podcast Network.
A replay of our conversation from Inside PR 464 about the new Trump administration and whether the news media is too weakened to do its job.
And as you listen to it, we think you’ll find that the questions we asked in January 2017 are as apt today as they were then.
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The post Oh What a Week it Was appeared first on FIR Podcast Network.
The responsibility for disclosure about the true nature of mat releases is a shared by PR agencies, distributors and publishers. And Facebook Canada does a Faceplant
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The post Inside PR Goes to the Mat[tresses] appeared first on FIR Podcast Network.
Should you use Reddit for your business communications? Will the Reddit community welcome you or even accept you? And Gini, Martin and Joe have very different takes on Zuckerberg’s performance and its impact and potential consequences.
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The post Is Reddit right for my business? appeared first on FIR Podcast Network.
We CAN change the balance of power between people and the social networks. But to do so, we need to be aware that it is our presence that makes social networks economically viable. And we need to look to government and public interest groups to champion and, if necessary, force the changes that will assert our rights and interests as a precondition to social networks being able to operate in our country.
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The post All eyes on Washington appeared first on FIR Podcast Network.
Mark Zuckerberg would create his own Senate. And Cloudflare gives us 1.1.1.1 to protect our privacy from our ISP.
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The post A Facebook Senate? WTF! appeared first on FIR Podcast Network.
It's episode 500 and, like the World Wide Web, we're not going away.
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The post Inside PR 500: The End is Not Near appeared first on FIR Podcast Network.
Ethics in tech, Facebook skews older and Google AMP embraces stories
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The post Inside PR 499: Ethics and Tech Education appeared first on FIR Podcast Network.
We talk about news on Snapchat and Facebook's Hard Questions, a series of linkworthy posts on Facebook's blog. Nuff said.
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The post Inside PR 498: Facebook asks some Hard Questions appeared first on FIR Podcast Network.
The Privacy Commissioner of Canada looks at de-indexing and takedown notices as tools to provide us with more control over our data. And we take another look at the opacity of Facebook's measures on news in the Newsfeed.
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The post The tools we need to take control of my personal privacy and data appeared first on FIR Podcast Network.
Our conversation centers on the introduction of survey questions to ask Facebook users about their awareness of and trust in news sources. Also on this week's agenda, payola PR. Does it exist? What does it say about ethics in PR? What should we as an industry and as individual practitioners do to combat it?
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The post Inside PR 496: Talking about accountability and responsibility appeared first on FIR Podcast Network.
Less news in the newsfeed. More things that my friends share or that I click on. We discuss the implications of this for news outlets, PR people and Facebook users themselves.
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The post Facebook leaves publishers at the altar appeared first on FIR Podcast Network.
This week, we discuss the approaching deadline to implement the provisions of the General Data Protection Regulations (GDPR), Pew research on television news consumption, and finding time for creative thinking.
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The post Inside PR 494: Finding Time for Creativity, GDPR and Pew Research appeared first on FIR Podcast Network.
The limits we should apply to sponsored content, new models for journalism and the possibility that local journalism may be linked to a more traditional blue collar model than it is to the television-fueled celebrity salaries of recent years.
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The post Return of the Ink-Stained Wretch appeared first on FIR Podcast Network.
Artificial intelligence was a hot topic amoung communicators in 2017 and it's something to continue watching and exploring in 2018.
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The post Is 2018 the year that AI will transform my job? appeared first on FIR Podcast Network.
A Toronto-based marketing firm created a chatbot that led to a partnership with the Toronto International Film Festival. Smart marketing.
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The post To Bot Or Not To Bot appeared first on FIR Podcast Network.
Can Snapchat be fixed? And when isn't an apology good enough?
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The post When Sorry Doesn’t Cut It appeared first on FIR Podcast Network.
Gini Dietrich, Joseph Thornley and Martin Waxman talk about the dominance of Facebook and Google, their centrality as media platforms and the importance of maintaining the threat of legislative and regulatory action to ensure that they operate in the interest of the public as well as their shareholders.
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The post That may not be remarkable, but that doesn’t mean it’s not important. appeared first on FIR Podcast Network.
Gini Dietrich, Martin Waxman and Joseph Thornley talk about transparency and disclosure. Wayne and Schuster anyone?
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The post Forget the datum. We’ve got pizzum appeared first on FIR Podcast Network.
When it comes to conferences, is less really more?
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The post Why would I bother to attend a conference? appeared first on FIR Podcast Network.
Terry Fallis talks with Joseph Thornley about the importance of storytelling and narrative.
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The post Inside PR 486: Terry Fallis on storytelling and narrative appeared first on FIR Podcast Network.
We offer our take on the James Damore memo on gender diversity and how Google handled it. Will this discussion get us into trouble? Will you unsubscribe? Will you judget us harshly?
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The post Oh Oh. Will we get into trouble for discussing this? appeared first on FIR Podcast Network.
Facebook Watch: Whether you get dreck or something better says a lot about you. And Voice Search should enable you to say a lot.
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The post IPR 484 – Will Facebook do for video what it did for news? appeared first on FIR Podcast Network.
Gini Dietrich and Joseph Thornley discuss what the demise of Sean Spicer and the appointment by Donald Trump of Anthony Scaramucci as White House Communications Director says to professional communicators and what it means for professional communicatio
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The post Unprofessional Communications in the White House appeared first on FIR Podcast Network.
Tyler Brown, long-time communications exec at the Republican National Committee, shares his experiences and insights with Gini Dietrich, Martin Waxman and Joseph Thornley
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The post Inside PR 482: Political communications in the era of Donald Trump appeared first on FIR Podcast Network.
Really, we’re not making this stuff up.
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The post IPR 481: Tales of misdirected attention appeared first on FIR Podcast Network.
Facebook walks like a news publisher and quacks like a news publisher; must be a news publisher. No surprise here: Venture capitalist research features their portfolio companies. But what of disclosure? Marketing with social bookmarking. Social media innovation is alive and well. And IPR is on iHeartRadio.
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The post Inside PR 480: Facebook and news publishing, walking like a duck appeared first on FIR Podcast Network.
Data Science in the Wild. Danny Sullivan checks out. Snapchat? Snap Maps.And are audiograms the next big promotional tool for podcasters?
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The post IPR 479: Kenneth, did you hear my audiogram? appeared first on FIR Podcast Network.
Martin Waxman, Gini Dietrich, and Joseph Thornley are joined by Alex Sevigny, the Executive Director of the McMaster-Syracuse Master of Communications Management Program. Alex talks about the importance of data science to the skillset of the well-rounded PR professional.
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The post IPR 478: Public Relations and Data Science appeared first on FIR Podcast Network.
Mary Meeker tells us about the Internet Trends that are shaping our world. Pinterest acquires Delicious and will preserve it as an archive. Martin Waxman provides a primer on social listening for business.
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The post IPR477: The State of the Internet appeared first on FIR Podcast Network.
In this week's Inside PR podcast episode: The NY Times deletes its public editor. Facebook makes a concession to publishers. AVEs be gone. The GIF turns 30. Walt Mossberg retires. Terry Fallis rides again. And USC Annenberg Survey gets too personal.
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The post IPR476: Annenberg, that’s just way too personal. appeared first on FIR Podcast Network.
Ev Williams reminds us about what the Internet can and should be. Worth considering. Society & Data issues a report on Media Manipulation and Disinformation Online. Worth Reading. Is Pinterest Shazam for Food? Worth sampling. Facebook struggles with community standard and keeps marching forward in video. Worth a time out? And MP3 is dead. Worth debunking.
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The post Inside PR 475: Racing to the bottom appeared first on FIR Podcast Network.
Good times for PR at PRSA Counselors Academy. No-slide presentations! Better tools for Facebook Groups. Wordpress joins Hacker One and offers a bounty on bugs. Quartz has an Obsession with propaganda.
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The post Inside PR 474: Don’t touch those slides appeared first on FIR Podcast Network.
Twitter hooks up with Bloomberg. Feedly features mute filters. Sysomos integrates its services as stacks in a single platform. And Yik Yak throws in the towel.
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The post Inside PR 473: Yik has Yakked appeared first on FIR Podcast Network.
The NY Times is on Snapchat Discover. You’re probably not on Mastodon. But is that really important? Consolidation on the Internet. Facebook and augmented reality. Let’s go Inside PR. It’s just Martin Waxman and Joe Thornley this week. But we cover a lot of ground.
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The post Inside PR 472: When good media go to the wrong place appeared first on FIR Podcast Network.
Changes to Facebook, Twitter, Snapchat underline how competitive the social media platforms are. Plus we get onside with changing norms in acceptable language. And Spin Sucks surveys PR pros.
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The post Inside PR 471: You can’t say that anymore appeared first on FIR Podcast Network.
We celebrate a big award win for Maureen Judge (read on to learn of her connection to the podcast), test Instagram Hyperlapse and struggle with bridging the perspective chasm that seems to support fake news.
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The post Inside PR 470: 3 liberals struggle to cross the perspective chasm appeared first on FIR Podcast Network.
An open Web. Respect for our privacy. Boaty McBoatface, eh? And the communications channels we rely on.
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The post Inside PR 469: The communications channels we rely on appeared first on FIR Podcast Network.
Escape with us. From fake news. From our filter bubble. From annoying videos that play sound as soon as they scroll into view. From Snapchat hype. Gini Dietrich, Martin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast.
The post Inside PR 468: Catch us if you can appeared first on FIR Podcast Network.
On this week’s Inside PR, Martin Waxman and Joseph Thornley talk about: Note to Self’s Privacy Paradox series We recommend that you click over to Privacy Paradox, a project of WNYC’s excellent Note to Selfpodcast. Register to participate and each day for five days you will receive and email with links to a special podcast episode, personal challenges... Continue Reading →
The post Inside PR 467: No time for sleep appeared first on FIR Podcast Network.
Net neutrality. Fake news. Email etiquette. Gini Dietrich, Martin Waxman and Joe Thornley tackle these topics and more.
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The post Inside PR 466: Email after dark appeared first on FIR Podcast Network.
Gini Dietrich, Martin Waxman and Joseph Thornley are back for another episode of the Inside PR podcast. #IPRMustKnow Distributing content on Facebook and other social platforms hasn’t proven to be the bonanza publishers need A new study, reported by Digiday, reveals that a year into the new Distributed Publishing era, in which news media publish their content on platforms like Facebook,... Continue Reading →
The post Inside PR 465: Let’s take it virtual appeared first on FIR Podcast Network.
Does the news media still have the institutional strength to counterbalance a spinning White House?
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The post Inside PR 464: Can the news media still stand up to power? appeared first on FIR Podcast Network.
On this week’s Inside PR podcast, Gini Dietrich, Martin Waxman and Joseph Thornley cover: the future of Twitter? Not a social network, but a news feed, the place to see what’s happening. Medium’s pivot away from advertising and their less-than-clear business model reminds us that we should publish the content we care about on our owned space. Then use other platforms... Continue Reading →
The post Inside PR 463: Tips to manage the flow of email appeared first on FIR Podcast Network.
Books that we'd recommend to anyone building a communications business.
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The post Inside PR 462: Books for the communicator appeared first on FIR Podcast Network.
And algorithms can help to stop the spread of fake news. But that won't happen if we don't keep the pressure on social networks to optimize for things other than revenue.
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The post Inside PR 461: We need to keep talking about fake news appeared first on FIR Podcast Network.
Facebook, fake news, the news media and us.
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The post Inside PR: The day after the election appeared first on FIR Podcast Network.
This week we try "speed podcasting." Martin, Gini and Joe triple booked ourselves. So, we only had twelve minutes to record the show. Could we make it in that time? Well we could if we focused on the #IPRMustKnows.
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The post Inside PR 459: The Speed Podcasting episode appeared first on FIR Podcast Network.
Michael Smart joins Gini Dietrich and Martin Waxman at the PRSA International Conference for a discussion about media relations and promoting your podcast.
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The post Inside PR 458: We go to the PRSA International Conference appeared first on FIR Podcast Network.
Twitter Moments for all of us. Large publishers' growing dependency on Facebook. Thinking ahead about the implications of AI in our devices and apps. And the ethics of the close-hold embargo.
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The post Inside PR 457: Close-hold embargos appeared first on FIR Podcast Network.
Snapchat becomes Snap, with its glasses on. Google says Allo. And Rand Fishkin reminds us that social media is built on the culture of generosity.
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The post Inside PR 456: What if we went to a destination only to find it had disappeared? appeared first on FIR Podcast Network.