A Story of Irish Whiskey: Recent Episodes

Irish Distillers

A Story of Irish Whiskey: how three families saved it from extinction.

The rise, fall and rise again of Irish whiskey on the world stage.

Produced by LastCastMedia.com for Irish Distillers.

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In this special bonus episode, buried in the Irish Distillers’ archives, the secrets of the ‘Punishment Book’ are revealed.

Find out how the workers’ perk of daily grog could be stopped – a punishment that no worker would want to suffer – and why the colossal mistake made by one worker, Bill Scully, had serious consequences for the distillery.

A Story of Irish Whiskey: How three families saved it from extinction.

Produced by LastCastMedia.com for Irish Distillers

For more information on the series go to IrishDistillers.ie Always drink alcohol responsibly.

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Coming together might have saved Irish whiskey, for now, but despite huge re-investment, it was still struggling to make an impact once again around the world.

Fending off hostile take-overs, it needed to grow quickly or Irish whiskey as a product would soon disappear.

Pernod-Ricard’s welcome take-over in 1988 offered a game-changing platform to the world and the Irish whiskey renaissance finally began and an ancient Irish industry sprung up once again.

A Story of Irish Whiskey: How three families saved it from extinction.

Produced by LastCastMedia.com for Irish Distillers

For more information on the series go to IrishDistillers.ie Always drink alcohol responsibly.

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As the Irish whiskey families met in 1966 in Tourin House, Co. Waterford, to discuss a merger, suspicions between the Dublin and Cork rivals proved difficult to reconcile.

Norbert Murphy was the patriarch of the Cork Distilleries Company who was wary of the motives of the Jamesons and Powers up in Dublin.

The rivalry was century’s old, heightened when the Dublin whiskey companies labelled their whiskey with an ‘e’ to distinguish themselves from their country ‘whisky’ counterparts, and Norbert Murphy was not going to be easy to convince to join forces with them.

A Story of Irish Whiskey: How three families saved it from extinction.

Produced by LastCastMedia.com for Irish Distillers

For more information on the series go to IrishDistillers.ie Always drink alcohol responsibly.

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First came war, then revolution, quickly followed by Prohibition and economic trade wars, all outside of their control.

Having once conquered the world, the fall, when it came, was swift, and by the middle of the 20th century, Irish whiskey was on its knees.

To save themselves and Irish whiskey, the Jameson, Powers and Murphy whiskey families had to come together in a last bid for survival, but could old rivalries be buried?

A Story of Irish Whiskey: How three families saved it from extinction.

Produced by LastCastMedia.com for Irish Distillers

For more information on the series go to IrishDistillers.ie Always drink alcohol responsibly.

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In the 1800s, Irish Whiskey was the whiskey of choice around the globe with Irish distillers controlling about 70% of the world market.

The Chicago World Trade Fair in 1893 was the high point with a 30-foot round tower made entirely of Powers whiskey bottles epitomising the ambition, scope and standing of Irish whiskey on the world stage.

Innovation and individuality singled them out, but from being Kings of the World, came the inevitable fall.

A Story of Irish Whiskey: How three families saved it from extinction.

Produced by LastCastMedia.com for Irish Distillers

For more information on the series go to IrishDistillers.ie Always drink alcohol responsibly.

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The year was 1966 and Irish whiskey was on its knees, about to go out of business after nearly two hundred years of economic and cultural success.

In one last roll of the dice the three main whiskey families – Jameson, Powers and Murphys – came together to see if their family legacies could be saved, by joining forces after centuries of rivalry.

A Story of Irish Whiskey: How three families saved it from extinction.

Produced by LastCastMedia.com for Irish Distillers.

For more information on the series go to IrishDistillers.ie. Always drink alcohol responsibly.

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Every family has ‘secrets’. And family dynasties surely have more secrets than most. How exactly does generation after generation seemingly have the Midas touch, conquering markets around the globe from the US to China? But then you find yourself in a crisis.…..   This is the story of three families who found themselves in this position…   A Story of Irish Whiskey and how three families saved it from extinction….   Available on Apple Podcasts, Spotify and all podcast platforms from May 23rd.   Produced by LastCastMedia.com for Irish Distillers

For more information on the series go to IrishDistillers.ie Always drink alcohol responsibly.