Persuasion by The Pint: Recent Episodes
Jonathan Taylor
This weekly podcast was born out of two things we enjoy – talking about influence & persuasion and drinking really good beer (sorry, we don’t consider Budweiser & Miller Lite good beer). We also enjoy a good whiskey on occasion.
On this episode, we’ll debate the most Important skill to develop in the next 10 years. AI is making technical capability cheaper and more accessible, but human connection is becoming scarcer—and therefore more valuable.
In a world where almost anyone can generate a polished proposal, presentation, sales email, or strategy in seconds, the competitive advantage shifts toward the person who can walk into a room, understand what people actually care about, earn credibility, handle disagreement, and persuade.
The post 443: The #1 Most Important Skill to Develop in the Age of AI first appeared on Persuasion by the Pint.
On this episode, we do a flight of persuasion. We’ll be discussing a recent study where AI was pitted against some of the best human persuaders.
We’ll also talk about surveillance pricing and why AI can be socially engineered the same way people can.
The post 442: Surveillance Pricing and Why AI is Out-Persuading Humans first appeared on Persuasion by the Pint.
On this episode, Jared Braverman joins the podcast. He is the marketing director for Vida Management, where he runs marketing for 18 apartment communities — about 7,000 units across 8 states. He’s also the founder of AgencyFix, an AI-native marketing studio.
Rather than buy AI tools, he built his own: an AI front desk that answers calls and works leads around the clock, and an SEO system that helps local businesses get found. He also publishes original research on how search competition actually works — data that’s free for journalists and writers to cite at www.agencyfix.com/data.
The post 441: He Built an AI Marketing Team for 7,000 Apartments—Then Turned It Into a Business first appeared on Persuasion by the Pint.
On this episode, Pierce Kafka joins us to discuss movie making and marketing with micro-budget. He is the CEO and Creative Director of Kafka Media Group (KMG), an integrated marketing agency where he leverages his years of experience in commercial production and advertising to transform brands into household names through storytelling.
Pierce has worked on award winning campaigns from Fortune 500 companies, seeing projects from development, production and distribution, recently releasing his debut feature film, Contradiction, at film festivals across the US.
Pierce delivered a TED Talk on filmmaking tactics, and is also a regular Forbes Council Contributor in marketing, publishing pieces such as “How To Market Your Film Like A Startup: A Go-To-Market Playbook”.
You can learn more by visiting him at https://kafka.com.
The post 440: How Obsession Rewrote the Rules of Movie Marketing with a Micro-Budget first appeared on Persuasion by the Pint.
On this episode, Jackson Wightman joins the podcast. He’s the founder and CEO of Proper Propaganda, a tech PR agency, and the author of Tech PR Playbook. You can check out their work at https://properpropaganda.net.
The post 439: How to Optimize Your Content for AI Search first appeared on Persuasion by the Pint.
On this episode, David Dutton joins us as we cover a random flight of topics. We’ll be discussing a new report on The Rise of the Apex Consumer – showing today’s consumers don’t just engage with marketing; they dissect it, exploit it, and discard whatever doesn’t serve them.
We’ll also cover some other topics like Columbia Sportswear’s “Expedition Impossible”– a viral marketing campaign that offers to give away the company to anyone who could prove the Earth is flat. You might be surprised at the results.
The post 438: Trolling Flat-Earthers, Interactive Billboards & the Battle for Your Attention first appeared on Persuasion by the Pint.
On this episode, Barna Donovan, Ph.D. joins us to discuss “UFOs, Psyops, and Persuasion”. UFOs, Barna is a professor of communication and media studies at Saint Peter’s University in Jersey City, New Jersey. He teaches a course on the history of the intersection between conspiracy theories and popular culture, especially the long connection between Hollywood and UFO beliefs.
He is also the author of Conspiracy Films: A Tour of Dark Places in the American Conscious, in which he emphasizes the long, intertwined history of filmmakers, UFOs, believers, skeptics, and government intelligence agencies.
The post 437: UFOs, Psyops, and Persuasion – Interview with Barna Donovan, Ph.D. first appeared on Persuasion by the Pint.
On this episode, Dr. John Mayer joins the show. He is the co-host of the popular podcast, PodCandy: Cults, Crime and Killers. John is an internationally known forensic psychologist and expert on violent behavior and crime prevention.
He is an award-winning screenwriter. He has written 13 screenplays, 4 published novels, a stage play, and has consulted on films.
Check out their true crime podcast at https://podcandypodcast.com.
The post 436: Truth, Story, and Influence: The Persuasive Power of Documentaries first appeared on Persuasion by the Pint.
On this episode, we improvise on the fly after a guest had to cancel at the last minute. We’ll be discussing the power of analog marketing and how to wow your prospects and customers with a “big box”.
We’ll share some examples of things that have worked not only for getting attention but also for winning some big deals.
The post 435: The Persuasive Power of Analog Marketing first appeared on Persuasion by the Pint.
On this episode, Lucy Broadbent joins us. She is the author of What Would Ted Lasso Do?: How Ted’s Positive Approach Can Help You.
Lucy is a journalist, author, and contributor to The Los Angeles Times, The London Times, The Sunday Times, The Telegraph, The Daily Mail, Marie Claire (US, UK, Australian editions), Cosmopolitan, and Glamour. You can learn more about her book at https://www.lucybroadbent.net.
The post 434: The Ted Lasso Playbook: Unexpected Lessons in Marketing and Persuasion first appeared on Persuasion by the Pint.
On this episode, we welcome John Bejakovic. He is the author of the book “10 Commandments of Con Men, Pickup Artists, Magicians, Door-to-Door Salesmen, Hypnotists, Copywriters, Negotiators, Political Propagandists, Stand Up Comedians, and Oscar-Winning Screenwriters”. John writes about copywriting, direct response marketing, and his love for the books and screenplays of William Goldman. If you’re curious about these topics, check out John’s books on Amazon, or sign up for his free email newsletter at bejakovic.com.
The post 407: 10 Commandments of Con Men, Pickup Artists, Magicians, Hypnotists, Copywriters first appeared on Persuasion by the Pint.
On this episode, we’ll be discussing the 6 Scarcity Levers That Attract Affluent Buyers. We’ll talk about luxury brands that limit availability and create barriers to entry to build a higher perceived value.
The post 406: 6 Scarcity Levers That Attract Affluent Buyers first appeared on Persuasion by the Pint.
On this episode, we welcome “Doberman Dan” back to the show. He is a 30-year serial entrepreneur, direct response marketer, and copywriter specializing in creating insanely fast profits for himself and other small business owners worldwide. On this episode, we’ll discuss the decline of Facebook ads and the resurgence of direct mail advertising. You can learn more about Doberman Dan at https://www.dobermandan.com.
The post 405: The Death of Facebook Ads – Interview with Doberman Dan first appeared on Persuasion by the Pint.
On this episode, we welcome Winn Schwartau, author of the new book The Art & Science of Metawar: How to Coexist With AI-Driven Reality. Winn has been warping minds since 1983 as an original creative thinker and contributor to cybersecurity, privacy, info warfare, cyber-terrorism, and now: METAWAR.
One of his most compelling areas of expertise is how social media advertisers deliberately use dopamine-triggering tactics—such as likes, shares, endless scrolling, and micro-rewards—to keep us engaged, addicted, and persuaded without realizing it.
You can learn more about his work at https://www.winnschwartau.com.
The post 404: The Art & Science of Metawar: How to Coexist With AI-Driven Reality Distortion, Disinformation first appeared on Persuasion by the Pint.
On this episode, data scientist Jonathan Adams joins us to discuss copywriting, email marketing, AI, and more. Jonathan will share some email marketing tips, including the number one trick you can use right now to crank up your email open rates by 6X. You can learn more about Jonathan’s work by visiting https://measurableadvertising.com.
The post 403: The Number ONE Trick You Can Use Right Now To Crank Up Your Email Open Rates first appeared on Persuasion by the Pint.
On this episode, we tackle a flight of persuasion with topics like Liquid Death selling Ozzy’s DNA, Burger King’s brilliant strategy for more in-app engagement, and finally… does AI have a sinister side it’s hiding from us?
The post 402: Selling Ozzy Osbourne’s DNA, Burger King’s Gamification Strategy, and Is AI Conspiring to Kill Us? first appeared on Persuasion by the Pint.
On this episode, we welcome Enrico Faccioli to the show to discuss how AI voice technology is being used in social engineering attacks. Voice, speed, prompts, and background noise are making AI more persuasive and harder to distinguish from people you may know and trust. His company Vishr.AI, uses voice AI agents to test and train employees against these attacks.
The post 401: Pitch Perfect: Inside the Charm of Persuasive AI Voices first appeared on Persuasion by the Pint.
On this 400th episode, David Dutton and Ben Blackmon join us to discuss how certain retail brands methodically turn casual shoppers into fanatics by employing persuasion principles such as scarcity, social proof, and commitment & consistency.
The post 400: The Secret Sauce Behind Cult Followings – Strategies from the Biggest Retailers first appeared on Persuasion by the Pint.
On this episode, we welcome Alison McBain to the show. In 2024, Alison pursued a project called “Author Versus AI,” where she wrote a book a week, using no AI at all (resulting in 34 books in total).
She’ll share her own story, and how anyone can write a book in a week without using AI. You can learn more about Alison at https://www.alisonmcbain.com.
The post 399: Author vs AI – How to Write a Book a Week Without Using AI first appeared on Persuasion by the Pint.
AI is now changing how content is discovered and presented through AI platforms and AI-powered search. On this episode, copywriter Scott McKelvey joins us to talk about writing content to show up in AI-generated answers, summaries, and overviews.
You can learn more about Scott and read some of his work by visiting https://www.scottmckelvey.com.
The post 398: AI & SEO: How Artificial Intelligence Is Transforming Search Engine Optimization first appeared on Persuasion by the Pint.
On this episode, we’ll wrap up our discussion of the Puppet Masters Bible by Tom Walker.
The post 396: The 15 Most Powerful Cognitive Shortcuts in Persuasion first appeared on Persuasion by the Pint.
On this episode, we’ll be discussing the book The Puppet Masters Bible by Tom Walker.
Our brain is a predictable machine. It operates on patterns, and you can reprogram them when you know how to disrupt them. That’s where neuroscience-backed manipulation comes in. It’s nothing new, but we’ll be discussing some of our biggest takeaways from reading it. You can grab a copy of this field guide to Everyday Persuasion at https://tomwalker.com/persuasion.
The post 395: Puppet Master Persuasion – We Discuss a Powerful Field Guide to Everyday Persuasion first appeared on Persuasion by the Pint.
In this episode, Dave Dutton joins the podcast to talk about marketing and what he would do if he were starting a business today with no money. We also try building an app with A.I.
The post 394: We Talk Marketing with Dave Dutton and Build an App with an AI Agent first appeared on Persuasion by the Pint.
On this episode, we’ll discuss a variety of topics, including Hooters’ rebranding, a subtle but clever Mercedes ad, emotional marketing for nonprofits, and how to generate more business for your local restaurant.
The post 393: Persuasion by the Flight – We discuss Hooters Re-Branding, the Best Mercedes Ad Ever, and More first appeared on Persuasion by the Pint.
On this episode, Len Foster, author of the book WonderWords: Simple Words For Influence And Persuasion. Len is an author and business consultant specialising in customer acquisition and retention through referral marketing and customer experience. Over the years, He’s written and published several successful books, bringing real, hands-on experience to the table. His mission is simple: to help businesses attract clients and turn them into loyal advocates.
The post 392: Simple Words You Can Use to Influence And Persuade: Interview with Len Foster first appeared on Persuasion by the Pint.
On this episode, we welcome Gavin Stone, author of the bestselling book How to Tell if Someone is Lying.
Gavin served as a security and intelligence covert specialist. He has over 20 years of applied experience, globally deployed by government organizations such as the British Ministry of Defence, corporations, and ultra-high-net-worth VIPs.
The post 391: The Secret Methods Used by Government Intelligence Agencies to Detect Lying first appeared on Persuasion by the Pint.
We’ll discuss these hidden risks with Brady Dahmer, author of the new book “Blindspots”.
The post 390: What Are the Hidden Risks of Assumptions in Marketing? first appeared on Persuasion by the Pint.
On this episode, Nika Kabiri joins the show to the real drivers of consumer choice. Nika has spent 25+ studying decision-making, with 15 of those years in consumer insights. She has taught Decision Science at the University of Washington, and her expertise in decision-making has been featured in the Wall Street Journal, the Washington Post, Time, Forbes, Inc., Fast Company, MarketQuest, Gizmodo, and more.
The post 389: Uncovering the Real Drivers of Choice—biases, heuristics, and social influences first appeared on Persuasion by the Pint.
On this episode, we welcome Russ Ruffino, the founder and CEO of Clients on Demand. Russ developed the world’s foremost client attraction system, and we’ll be discussing his methods for scaling a business fast.
The post 388: Interview with Russ Ruffino, Founder & CEO of Clients on Demand first appeared on Persuasion by the Pint.
On this episode, legendary marketer David Dutton joins us to talk about using AI creatively to create engaging story-based videos for your business.
The post 387: How to Persuade with Story-Driven Video Marketing first appeared on Persuasion by the Pint.
On this episode, we'll discuss how to turn words into magic using the example of J. Peterman and others who've turned "ordinary stuff" into high-margin products.
On this episode, we'll be discussing a book that is being hailed as the modern-day "How to Win Friends and Influence People". It's called "The Science of Likability".
On this episode, we'll discuss the 2025 trends for AI, SEO, PPC, and content marketing. Plus, we'll cover the biggest reasons for online cart abandonment, and how to fix them.
On this episode, Sean will share one of the wildest Santa origin stories you've ever heard. We'll also cover some other marketing topics on this holiday flight of persuasion.
On this episode, David Garfinkle, Jason Parker, and Scott Zetland join us over a beverage to talk about using AI to write better, more persuasive sales copy.
On this episode, we welcome Nick Bennet to the podcast. Nick is a long-time B2B marketer turned co-founder of TACK, where they help brands build authentic customer connections through people-first go-to-market strategies. After 15 years in the industry, he’s seen how the creator economy can transform B2B marketing, and he’s captured these insights in his latest book B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing, coming out on December 3rd.
The post 376: B2B Influencer Marketing: How to Work With Creators to Generate Authentic and Effective Marketing first appeared on Persuasion by the Pint.
On this episode, Mike & Rick Tielemans join the show. They are recently identical twins who’ve been in the direct response marketing game for 16 years. After shutting down their agency, they pivoted from trying to become “better marketers” to figuring out how to make their clients’ businesses “more marketable”. They spent years bouncing around cheap Mexican hostels while studying cults, cult brands, social movements, and human psychology to understand why people buy.
That’s how they created The Tribe Method for building 6 – 7 figure communities that people actually want to buy from and belong to so you can get paid daily to hang out with your kind of people.
You can get their book 27 TRIBAL PSYCHOLOGY SECRETS for only $8 at https://www.tribemethod.com/secrets62….
The post 375: The Psychology Playbook to Building a Loyal Tribe of Customers first appeared on Persuasion by the Pint.
On this episode, we interview Horror Fiction writer Mark Leslie. In 2004 Mark released his first collection of chilling fiction and bound them in a volume called One Hand Screaming. Twenty years later, he’s released a special anniversary edition that is more than twice the size of the first and includes all the original tales plus new ones.
Mark would be the first person to admit he’s still afraid of the monster under his bed. That might be why most of his books explore the darker side.
In addition to penning a series of true ghostly tales (that include SPOOKY SUDBURY, HAUNTED HOSPITALS and CREEPY CAPITAL), he has written a few horror titles (I, DEATH, ONE HAND SCREAMING, and NOCTURNAL SCREAMS), is the editor of the horror anthologies CAMPUS CHILLS, FEEL THE FEAR, and SUPERNATURAL, and is the author of the humorous urban fantasy action/adventure ‘Canadian Werewolf” series.
The post 374: Persuasion and Horror – Interview with Horror Fiction Author Mark Leslie first appeared on Persuasion by the Pint.
On this episode, we’ll be discussing the book Key Person of Influence by Kevin Harrington and Daniel Priestley. We’ll be covering the Five Step Method they outline for becoming the most valued and highly paid person in your industry. We’ll also be talking about NotebookLM, and new AI tool for turning documents into conversations.
The post 373: 5 Steps to Becoming The Most Valued Person In Your Industry first appeared on Persuasion by the Pint.
On this episode Seth Czerepak, joins us to discuss how AI can be used to write superhuman copy.
Seth has taken some of the most sophisticated aspects of writing to influence, motivate, and persuade, and made them accessible in his own system called The Antifragile Sales System.
Interview with special guest Seth Czerepak.
The post 372: AI Copiloting for Superhuman Copywriting first appeared on Persuasion by the Pint.
On this episode, Aleasha Bahr joins us to talk about her Black Sheep Sales Method. She has 15 years of experience customizing sales strategies to your personality, audience, and service. Her methods empower business owners to effortlessly convert up to 80% of their leads without pressure, pitching or pretending to be someone else.
In her 15+ years in sales she’s sold almost $50M in services herself and has helped others sell $17.5M over the last 4 years alone with her proven, personalized approach.
You can learn more about Aleasha by visiting https://aleashabahr.com/blacksheep.
The post 371: Black Sheep Ideas to Make Sales Effortless and Aligned first appeared on Persuasion by the Pint.
On this episode, we welcome Chris Silvestri, founder of Conversion Alchemy to the show.
On this episode, we’ll analyze RFK Jr’s speech with AI (Claude) and find out what made it so persuasive.
The post 369: RFK Jr’s Hidden Persuasion, How to Get Repeat Business, and More Topics first appeared on Persuasion by the Pint.
Special guest Kory Basaraba share his “Core Conversion Story” formula so you can create higher converting funnels.
The post 368: What Video Game Characters Can Teach You About Conversion first appeared on Persuasion by the Pint.
On this episode, we'll cover a flight of persuasion topics that range from RFK Jr's speech to werewolves, manipulation, nostalgia, and also how negative advertising can work in your favor.
On this episode, we'll be diving into Robert Greene's bestselling book "The 48 Laws of Power". This compelling book delves into the dynamics of power and influence in various aspects of life. You can grab a copy at https://amzn.to/4dNqFcU.
On this episode, Carolyn Beaudoin joins us on the podcast. Carolyn is a seasoned copywriter and conversion rate optimizer. Working freelance, agency-side, and in-house, she’s worked with some of the fastest-growing brands on the planet, including LaunchDarkly, Resident Home, Glowforge, Nextiva, and Shopify Plus.
Now, Carolyn is the co-founder and Head of Creative Strategy at Boxcar Agency—the boutique conversion copywriting agency that helps founder-led B2B startups and scaleups turn their websites and email marketing into reliable revenue-generating machines.
Also, if you want to understand the psychology behind successful copy and get actionable tips to boost your conversions, check out her weekly newsletter at https://whywordswin.com/.
The post 365: Unconventional Email Design Approaches that Work Every Time first appeared on Persuasion by the Pint.
David Dutton joins us again this week to talk about how to keep customers in your pinball machine.
The post 364: Pinball Persuasion: How to Attract Customers and Keep Them Talking About You first appeared on Persuasion by the Pint.
David Dutton joins us again this week to talk about how to keep customers in your pinball machine.
On this episode, we welcome serial entrepreneur and investor David Dutton back to the show. Dave will share some real-world, no-BS strategies on how he recently helped grow a local client's businesses by $170K in just 6 months using education marketing.
On this episode, we interview Nicki Krawczyk - a 20-year copywriting and marketing veteran who has written for multi-billion-dollar companies (including Hasbro, Adidas, TripAdvisor, T.J.Maxx, Keurig, and more), solopreneurs, and every size business in between.
On this episode, we welcome Kevin Donlin back to the show. He's the #1 Authority on Real Marketing in a Digital World, and founder of Client Cloning Systems. You can learn more about him by visiting https://clientcloningsystems.com.
On this episode, Daniel Den joins us. He is the co-author of the new book “Ideas That Influence”. His new book aims to help business owners discover successful marketing ideas that break through the noise of the 9,999 ads your customers are exposed to every day. You can learn more by visiting https://www.bigideasbox.com/free-box-….
The post 358: Ideas That Influence – Discover Wildly Successful Marketing Ideas That Break Through The Noise first appeared on Persuasion by the Pint.
On this episode, Tom Camp of www.funnyadsandfunnels.com joins us to talk about the secret of making funny engaging, and converting video ads.
On this episode, Vanessa Bohns joins us. She's the author of the book "You Have More Influence Than You Think". Vanessa is a social psychologist and professor of organizational behavior at Cornell University. She holds a PhD in psychology from Columbia University and an AB from Brown University. Her writing has appeared in the New York Times, Wall Street Journal, Harvard Business Review, and other outlets, and her research has been featured in The Wall Street Journal, The New York Times, The Economist, and on NPR's Hidden Brain. She lives in upstate New York. You can learn more about her at https://www.vanessabohns.com.
On this episode, William Hamilton of Church Posting joins us to share how he’s using A.I. for marketing and helping churches across the US grow their engagement. You can learn more at https://churchposting.com.
The post 354: AI Marketing and Evangelism -Interview with William Hamilton first appeared on Persuasion by the Pint.
On this episode, we welcome copywriter Donnie Bryant to the show. Donnie has written an incredible book called "Subject Line Science - 11 "Made You Look" Secrets to Get Emails Opened and Read".
On this episode, we’ll be discussing the art of negative reverse selling, plus other sales strategies from the classic book You Can’t Teach a Kid to Ride a Bike at a Seminar – Sandler Training’s 7-Step System for Successful Selling.
You can find it at https://amzn.to/3UlUZTO.
The post 351: Negative Reverse Selling – The Most Potent Sales Technique of All first appeared on Persuasion by the Pint.
On this episode, Andrea Brizendine talks to us about positioning.
The post 350: Why It Pays to Be Polarizing first appeared on Persuasion by the Pint.
On this episode, Stephanie Scheller joins us to talk about how she grew her business on a $0/month marketing budget. March of 2020 spelled disaster for the events industry. Yet during the pandemic, Stephanie doubled her event production company in size, never canceled a ticketed event, ran only profitable events, and sold out an event for the first time – a feat she has since repeated consistently.
Stephanie is the author of a few books including her latest Marketing That Works for Small Business Budgets [Beyond Social Media].
The post 349: How to Grow Big on a Small Budget – Interview with Stephanie Scheller first appeared on Persuasion by the Pint.
On this episode, Rachel Kraft joins us to share what makes a great online course. Rachel is a copywriter, designer, and marketing consultant who works with professional speakers and thought leaders who want to make a positive difference in the world.
The post 348: What Makes a Great Online Course Today? (Psychology and Results) first appeared on Persuasion by the Pint.
On this episode, we discuss a flight of topics including the resurgence of direct mail. We’ll be referencing this recent article in Forbes.
And of course, since baseball is officially back in season, we’ll also discuss how to win at the game of copywriting by getting solid base hits.
The post 347: The Resurrection of Direct Mail and Getting Base Hits in Marketing Copy first appeared on Persuasion by the Pint.
On this episode, Andrew Pearson joins us on the show to share how A.I. is changing the game in casinos. Casinos are using this technology to spot the gamblers who like to play the riskiest, and the most profitable bets for the casino.
You read that right. A.I. is now able to track a gambler’s appetite for risk, providing the casinos with information to differentiate the low-hanging fruit of lowball players from the gamblers who might not have the biggest bankrolls.
Andrew is the president of Intelligencia, a leading implementer of analytics, AI, business intelligence, customer experience, and digital marketing solutions for clients worldwide, including some of the world’s biggest insurers, casinos, cruise lines, integrated resorts, and sportsbooks.
You can learn more by visiting https://intelligencia.co.
Andrew has written several books on analytics and AI including his first novel, The Dead Chip Syndicate.
The post 346: How A.I. Tracks a Gambler’s Appetite for Risk – Discussing Persuasion and Casino Marketing with Andrew Pearson first appeared on Persuasion by the Pint.
On this episode, we discuss how AI is learning to be more persuasive. More importantly, we’ll dig into the question – Do we find it easier to trust machines over humans?
The post 345: How AI is Learning to Win Friends & Influence People first appeared on Persuasion by the Pint.
On this episode, we’ll discuss mind-hijacking strategies that work in sales and copywriting and can be used in any industry. We’ll talk about “halitosis” and how became a medical condition with a “cure”.
It’s a great marketing lesson for any business that seeks to differentiate its product or service with a USP. The great businessman and advertiser Albert Lasker once said “There is no law that requires a problem to exist before a solution is created for it”.
The post 344: Halitosis, Persuasion and Mind-Hijacking Strategies that Work in Sales and Copywriting first appeared on Persuasion by the Pint.
On this episode, we interview Pope Brock, author of Charlatan: America’s Most Dangerous Huckster, the Man Who Pursued Him, and the Age of Flimflam.
The post 343: Goat Testicles and The Story of John Brinkley, America’s Biggest Huckster first appeared on Persuasion by the Pint.
On this episode, we’ll be discussing just how much is being spent on 30-second Super Bowl ads; plus we’ll share how viral headlines can be explained in just 3 words.
The post 342: Viral Headlines Explained in Just 3 Words first appeared on Persuasion by the Pint.
On this episode, we’ll finish our discussion of Breakthrough Advertising by covering concentration and how to borrow conviction for your marketing.
The post 341: Breakthrough Advertising – How to Borrow Conviction for Your Marketing Copy first appeared on Persuasion by the Pint.
On this episode, we’ll be discussing a number of topics including a new software tool that allows you to collect customer testimonials with ease, and a hypnotic selling lesson to help grow your sales.
We’ll be referencing this article: https://www.sellingpower.com/2010/02/02/3909/hypnotic-selling-techniques
Testimonial.to – https://testimonial.to
The post 322: A Hypnotic Selling Lesson & How to Get Customer Testimonials with Ease first appeared on Persuasion by the Pint.
On this episode, we'll be discussing a number of topics including a new software tool that allows you to collect customer testimonials with ease.
On this episode, Tom Meitner joins us to share how he helps copywriters get more business.
On this episode, we discuss persuasion, power position, adverting lessons from John Caples and how to sell high-ticket products & services.
The post 320: Persuasion, Power Positioning, and Lessons on Advertising from John Caples first appeared on Persuasion by the Pint.
On this episode, we discuss persuasion, power position, adverting lessons from John Caples and how to sell high-ticket products & services.
On this episode, we'll be discussing NetFlix's series "How to Become a Cult Leader". We'll also share the most popular book/ course requested by prison inmates.
We'll be adding our opinions and referencing another article on cults: https://www.scienceofpeople.com/how-to-start-a-cult.
We'll also be sharing a new A.I tool to turn your rambling dictations into clear readable writing.
You can test it out at https://audiopen.ai.
On this episode, we’ll be discussing controversy, and the reason Jason Aldean’s new country music hit is so popular. Plus we’ll share the marketing campaign behind pickleball and why it’s now the fastest-growing sport in the US.
We discuss a range of topics on this episode. Is A.I. Getting dumber? We’ll discuss a recent article on how ChatGPT4 is getting worse at math and coding. Plus we’ll discuss Infotainment and Authority and how to use persuasive framing to get better tips.
The post 317: Is A.I Getting Dumber? Plus Infotainment, Authority, and Powerful Framing to Get Larger Tips first appeared on Persuasion by the Pint.
Direct mail IS NOT DEAD. On this episode, we welcome guest Public Relations Consultant Joanna M Broussard to discuss how she got 17 out of 18 CEOs to say "yes" to a meeting with a simple but targeted FedEx letter.
On this episode we'll be discussing SEO (search engine optimization) and principles of persuasion with guests Brittany Filori and Michael Borgelt of 51Blocks.
51Blocks started in 2009 as an SEO company serving small businesses.
By 2015, 51Blocks had moved to a Denver-based office with a small team helping businesses all across the US and was moving more towards white label services.
Fast forward to 2022 and 51Blocks is now one of the nation’s premium full-stack white label companies with 90% of the business focused on fulfilling for agencies of all sizes.
They currently have a global team of 30 people, all in-house and full-time trained by Michael & Brittany. You can check them out at https://www.51blocks.com.
On today's episode, we'll be discussing an old-school direct response ad we found on the back of a vintage 1970's comic book. We'll be talking about why this ad is so persuasive and could still be used today with a few tweaks.
On this episode, we'll be discussing Joshua Lisec's new book So Good They Call You a Fake. Plus we'll be covering some other random flights like A.I software for your content marketing and podcasting.
On this episode, we'll be discussing a seldom-used secret creating loyal customers who buy from you again and again.
On this episode, we welcome Phil Masiello to the show. Phil is the co-founder of CrunchGrowth and a serial entrepreneur.
He has a long history of success in the business world and his previous ventures include 800razors.com, an E-commerce company selling high-quality American-made razors and shaving products for men and women.
He's the author of Think-Engage-Thrive: Marketing Actions To Skyrocket Your Brand In The Digital Age, and has a new book called Empires and Entrepreneurs: How Business Shaped the World: Stories of Entrepreneurs and Entrepreneurship Throughout History.
On this episode, we’ll be sharing some ways we are using A.I for writing sales scripts and podcast ads. We’ll also discuss why you should never trust ChatGPT’s research.
On this episode, we'll be discussing A.I. and Sales Training with guest Gulliver Giles, aka Sales Warlord. You can learn more about his company's work at https://ww2.strategicanarchy.com.
On this episode, we cover a random flight of topics like how social pressure is used in persuasion, plus an old-school product tool and a 4-hour commercial that got 18 million views in 90 days.
On this episode, we cover a random flight of topics like how social pressure is used in persuasion, plus an old-school product tool and a 4-hour commercial that got 18 million views in 90 days.
On this episode, we’ll be investigating the motives behind the fear-based marketing of AI with guest Bob Hutchins. Bob is an organizational psychologist with a 20-year career in digital marketing and media culture.
He’s also the author of two books: Our Digital, Collective Anxiety, Media Trauma, and a Path Toward Recovery, and Finally Human, How to Use Digital Media to Restore Culture and Better Our World.
On this episode, we cover a random flight of topics including what’s feeding all of the A.I. fear and panic in the news. Also, we’ll share how to use humor in emails and some hilarious email examples you can use to get prospects to reply to you.
Lastly, we’ll cover some more mind-blowing A.I tools and prompts.
This week, we cover a random flight of topics including Bud Light's pr disaster and how anti-woke marketing is capitalizing on it. We'll also be sharing some ChatGPT4 market research tips.
This week, we cover a random flight of topics including Bud Light’s pr disaster and how anti-woke marketing is capitalizing on it. We’ll also be sharing some ChatGPT4 market research tips.
This week, we welcome Brian Hennessy to the show to talk about AI and how to use it to create better brand stories and product descriptions. Brian is the founder of Talkoot, a company that helps brands create deeper connections with customers on every product page through deeper product storytelling.
This week, we welcome Brian Hennessy to the show to talk about AI and how to use it to create better brand stories and product descriptions.
Brian is the founder of Talkoot, a company that helps brands create deeper connections with customers on every product page through deeper product storytelling.
On this episode, we welcome Csaba Borzasi from Game of Conversions. He'll be sharing the Hidden Persuasion Methods Secretly Used By The Greatest Copywriters of All Time.
You can find his stuff at https://gameofconversions.com.
On this episode, Ken Moskowitz founder of Ad Zombies joins us for a beer to discuss the origin of Ad Zombies and their method for creating ads that sell just about anything.
On this episode, Ken Moskowitz founder of Ad Zombies joins us for a beer to discuss the origin of Ad Zombies and their method for creating ads that sell just about anything.
Stop Turning Away Buyers. On this episode, we discuss the secret to getting Prospects to Click, Open... and Buy. Some of these involve simple changes to your sales copy that can make a big impact.
On this episode, we celebrate 300 podcast episodes with some friends and guests of the show. David Dutton and Bill Mueller of Story Sales Machine stop by to discuss all kinds of topics including copywriting, book publishing, marketing, and good beer.
This is part 2 of our discussion of authority, persuasion, and the balance of power from some of Dan Kennedy’s sales and persuasion secrets.
On this episode, we dive into a deep discussion of authority, persuasion, and the balance of power from some of Dan Kennedy’s sales and persuasion secrets.
On this episode, we'll discuss the 7 hidden persuaders that made Adolf Hitler and other cult leaders so influential.
On this episode, we’ll be discussing a 93-Year-Old Persuasion Secret Still Being Used By Top Influencers Today. Can you guess what it is?
Here is a link to the document we’ll be discussing – https://docs.google.com/document/d/14-LhkOTRcMy9oSk-8aj4c5k_6a6whUlLnNA-hv2Ljyk/mobilebasic?usp=gmail
On this epsode we welcome Mary Kathryn Johnson, aka ChatBotMom back to the show to discuss how to use the power of AI to build No-Code SAAS Products.
On this episode, we'll discuss how to use ChatGPT as your own marketing assistant using some of Justin Brooke's strategies for creating better prompts. You can get access to these by visiting www.betterprompts.ai
On this episode, we discuss some of the most successful characters in the history of advertising. Plus Sean will share a dollar bill letter he received this week that is a swipe of Gary Halbert's famous letter.
On this episode, we'll discuss 6 phrases that can help anyone gain more respect and leverage in a business meeting, negotiation, or even at home with your kids. Plus we'll be digging into the power of ChatGPT and discussing ways it can help marketers and copywriters.
On this episode, we welcome Drew Camp on the show to share his story of building an e-commerce business.
On this episode, we’ll be discussing how to Increase engagement, response, and ROI by harnessing hardwired human behavior and instinctive responses. Our guest is Nancy Harhut, author of the book Using Behavioral Science in Marketing.
On this episode, we discuss hypnotic language, examples of a powerful upsell, and how to find new problems to solve when it comes to writing copy.
On this episode, we discuss 5 classic sales letters every marketer should know and study.
On this episode, we revisit one of our favorite books when it comes to the topic of persuasion - The Forbidden Keys to Persuasion by Blair Warren. We'll be covering the 7 hidden addictions human beings are susceptible to when it comes to advertising.
On this episode, we'll be sharing some secrets for using words to cast spells and persuade.
On this episode, we'll be discussing the book Fascinate: How to Make Your Brand Impossible to Resist. We'll be sharing our favorite takeaways from the book and some examples of how to use these with your own personal or business brand.
This week, we welcome Bill Mueller back to the show. Bill is the creator of the Story Sales Machine, which Sean and I recommend and have used for writing better sales emails.
This week, we welcome Bill Mueller back to the show. Bill is the creator of the Story Sales Machine, which Sean and I recommend and have used for writing better sales emails. On this episode, we’ll be discussing how to write story-based emails. You can learn more about Bill’s best-selling digital course, Story Sales Machine at https://www.storysalesmachine.com/story-sales-machine.
This week Kevin Donlin joins us on the show to share some powerful strategies that leverage the power of Direct Mail, Email, and Warm Calls. Kevin is the author of 7 books and the president of Client Cloning Systems. He’s been marketing online since 1994, when I sold one of the first ebook, “How to Find […]
This week Kevin Donlin joins us on the show to share some powerful strategies that leverage the power of Direct Mail, Email, and Warm Calls. Kevin is the author of 7 books and the president of Client Cloning Systems. He’s been marketing online since 1994, when I sold one of the first ebook, “How to Find […]
This week Kevin Donlin joins us on the show to share some powerful strategies that leverage the power of Direct Mail, Email, and Warm Calls. Kevin is the author of 7 books and the president of Client Cloning Systems. He’s been marketing online since 1994, when I sold one of the first ebook, “How to Find […]
This week Kevin Donlin joins us on the show to share some powerful strategies that leverage the power of Direct Mail, Email, and Warm Calls. Kevin is the author of 7 books and the president of Client Cloning Systems.
He's been marketing online since 1994, when I sold one of the first ebook, "How to Find a Job on the Internet".
Kevin was featured in Dan Kennedy's book, No BS Branding, with 2 of his sales letters and success stories.
You can learn more about Kevin by visiting him at clientcloningsystems.com.
On this episode, we’ll be discussing one of our Favorite books, Outrageous Advertising That’s Outrageously Successful by Bill Glazer. This book is a must-have if you’re an entrepreneur. Some of the best advice in the book is the observation that advertising ideas can be found anywhere and it is important to adapt ideas from other industries for […]
On this episode, we’ll be discussing one of our Favorite books, Outrageous Advertising That’s Outrageously Successful by Bill Glazer. This book is a must-have if you’re an entrepreneur. Some of the best advice in the book is the observation that advertising ideas can be found anywhere and it is important to adapt ideas from other industries for […]
On this episode, we’ll be discussing one of our Favorite books, Outrageous Advertising That’s Outrageously Successful by Bill Glazer. This book is a must-have if you’re an entrepreneur. Some of the best advice in the book is the observation that advertising ideas can be found anywhere and it is important to adapt ideas from other industries for […]
On this episode, we'll be discussing one of our Favorite books, Outrageous Advertising That's Outrageously Successful by Bill Glazer. This book is a must-have if you're an entrepreneur.
Some of the best advice in the book is the observation that advertising ideas can be found anywhere and it is important to adapt ideas from other industries for your own business.
On this episode, we have a flight of topics. We share some interesting data from AARP on marketing to seniors and why many companies are missing huge opportunities with certain demographics. We’ll also discuss a social experiment that proves raising the price of your product or service increases its perceived value.
On this episode, we have a flight of topics. We share some interesting data from AARP on marketing to seniors and why many companies are missing huge opportunities with certain demographics. We’ll also discuss a social experiment that proves raising the price of your product or service increases its perceived value.
On this episode, we have a flight of topics. We share some interesting data from AARP on marketing to seniors and why many companies are missing huge opportunities with certain demographics. We’ll also discuss a social experiment that proves raising the price of your product or service increases its perceived value.
On this episode, we have a flight of topics. We share some interesting data from AARP on marketing to seniors and why many companies are missing huge opportunities with certain demographics.
We'll also discuss a social experiment that proves raising the price of your product or service increases its perceived value.
On this episode, we’ll be covering a flight of topics. Sean will share some takeaway’s from Jeremy’s Razors – a company that is positioning itself as the new anti-woke razor company. Sean has termed this “grudge branding” and we think it will be a continued trend in advertising. We also share 17 trigger words that […]
On this episode, we’ll be covering a flight of topics. Sean will share some takeaway’s from Jeremy’s Razors – a company that is positioning itself as the new anti-woke razor company. Sean has termed this “grudge branding” and we think it will be a continued trend in advertising. We also share 17 trigger words that […]
On this episode, we’ll be covering a flight of topics. Sean will share some takeaway’s from Jeremy’s Razors – a company that is positioning itself as the new anti-woke razor company. Sean has termed this “grudge branding” and we think it will be a continued trend in advertising. We also share 17 trigger words that […]
On this episode, we’ll be covering some tips on positioning and persuasion; plus we’ll share a cool tool that can help any podcaster cut their editing/ publishing time in half.
On this episode, we’ll be covering some tips on positioning and persuasion; plus we’ll share a cool tool that can help any podcaster cut their editing/ publishing time in half.
On this episode, we’ll be covering some tips on positioning and persuasion; plus we’ll share a cool tool that can help any podcaster cut their editing/ publishing time in half.
This week, serial entrepreneur Matt Shoup joins us on the podcast to share some behind-the-scenes marketing lessons on how he grew a paint company into a $30 million dollar business. You can check out Matt’s story and some of the free tools he mentions on this episode by hitting up his website at https://www.mattshoup.com.
This week, serial entrepreneur Matt Shoup joins us on the podcast to share some behind-the-scenes marketing lessons on how he grew a paint company into a $30 million dollar business. You can check out Matt’s story and some of the free tools he mentions on this episode by hitting up his website at https://www.mattshoup.com.
Today we cover a flight of persuasion topics including storytelling and the marketing genius of Alfred Hitchcock. Most people know Hitchcock as a famous filmmaker, but he was also a genius at marketing and persuasion. We’ll be discussing some of the strategies he used to promote his movies and fill theatres.
On this episode, we share some examples of takeaway selling and controversial advertising.
On this episode, we discuss the Brain Science behind Persuasion and Selling Mastery with Isaiah McPeak.
On this episode, we’ll be sharing some specific words you should be using in sales negotiations to close more deals; plus questions that can help you increase your email response rate.
On this episode, we’ll be sharing some specific words you should be using in sales negotiations to close more deals; plus questions that can help you increase your email response rate.
On this episode, we’ll be sharing some specific words you should be using in sales negotiations to close more deals; plus questions that can help you increase your email response rate.
On this episode, we’ll be discussing how to use podcast interviews (or just plain phone interviews) as a B2B marketing strategy. If you’re trying to reach a C-Suite-level executive, this is a great way to do it.
On this episode, we’ll be discussing one of the most persuasive words in the English language, and why it works.
On this episode, we’ll be discussing some writing and advertising lessons from James Patterson’s new autobiography, and a really old book by PT Barnum. You don’t want to miss some of the lessons we’ll be sharing on this show – they’re gold!
On this episode, we’ll be sharing some marketing lessons from this summer’s blockbuster, TopGun Maverick. We’ll also be discussing a book called the Alter Ego Effect.
How to 10X Your Content Output Without any Extra Hassle or Work. Interview with Julian DeSchutter of Snacked - https://snacked.io.
On this episode, we’ll be discussing a direct mail campaign swiped straight out of Chet Holmes’s classic book The Ultimate Sales Machine.
This week David Dutton joins us on the show to discuss some takeaways from a recent "millionaire dinner" he hosted in Nashville.
David loves to connect with business owners and these mastermind dinners have always been a way to build lifelong relationships by connecting experts, influencers, and linchpins.
On this episode, we interview Michael Epstein of PostPilot, a brand new weapon in the never-ending battle against declining email engagement and increasing PPC costs.
On this episode, we interview Michael Epstein of PostPilot, a brand new weapon in the never-ending battle against declining email engagement and increasing PPC costs.
On this episode, we’ll explore how mass mоvеmеntѕ originate and how they attrасt followers. Our discussion comes from the classic book True Believer.
On this episode, we'll explore how mass mоvеmеntѕ are created & how they attrасt followers. We'll be discussing the classic book True Believer.
On this episode, we’ll be discussing a great way to get a meeting with those “big whales” using some online tools and the power of contact marketing. Plus we’ll talk about how to effectively frame questions using commitment and consistency.
On this episode, we'll be discussing a great way to get a meeting with those "big whales" using some online tools and the power of contact marketing. Plus we'll talk about how to effectively frame questions using commitment and consistency.
On this episode, we'll be discussing ideas for building personality into your sales copy. We'll also be sharing a takeaway lesson on using scarcity in your marketing.
On this episode, we'll be discussing how to sell face to face using stories. We'll also share how Ikea uses persuasion and psychology to trick you into buying more stuff.
On this episode, we'll spend time discussing some copy techniques that will render buyers defenseless. One specific technique is the art of "inventing" - how to create new problems out of thin air.
This week Ed Stapleton Jr. joins us on the podcast. Ed is the president of Clicks Geek, a PPC Agency that works with local businesses helping them get more paying customers & clients. Ed will be discussing how they market their services to niche industries & their proven system for bringing in more targeted prospects.
On this episode, we dive into an all-time great book - Launch: How to Quickly Propel Your Business Beyond the Competition. We'll be discussing some important takeaways from it - most importantly "the secret to creating a good content marketing strategy".
This week we welcome Veronica Thomas on the show to discuss this year's Super Bowl commercials and some advertising lessons we can learn from them.
Veronica holds a Ph.D. from Kent State University and is an Associate Professor at Old Dominion University. Her expertise is in the area of consumer psychology, and her research focuses on social influence in the context of consumer-brand relationships and advertising.
Dr. Thomas has received national media coverage for her expertise in outlets such as MarketWatch, Forbes, and Cosmopolitan.
You can learn more about her by visiting
https://www.veronicalthomas.com/
This week we welcome Veronica Thomas on the show to discuss this year’s Super Bowl commercials and some advertising lessons we can learn from them. Veronica holds a Ph.D. from Kent State University and is an Associate Professor at Old Dominion University. Her expertise is in the area of consumer psychology, and her research focuses […]
On this episode, we'll be discussing the one sentence that summarizes all persuasion.
If this one sentence is understood and used in your sales presentations, copywriting, and negotiations, the world will do your bidding.
This week we welcome Jen Nash on the show. She's the author of the brand new book The Big Power of Tiny Connections.
We'll be discussing how small interactions can spark huge outcomes.
This week we welcome Nick Purdy, co-founder of Wild Heaven Beer on the show to talk about the key ingredients to making a remarkable beer brand.
On this episode, we'll be covering a flight of topics including the power of personalization, cross-promotion, packaging & branding, and more.
The Art of Persuasive Packaging - How Visual Identity, Packaging, and Labeling Persuade Consumers. Interview with branding expert Jason Therrien.
On this episode, we discuss cold reading, psychic persuasion skills, postcard marketing, and more.
This week Eric Yaverbaum joins us on the show to discuss his career in PR and how public relations has changed in today’s polarized world. Eric is the CEO of Ericho Communications with over 40 years of experience in communications, media, and public relations.
Eric is also a bestselling author who literally wrote the book on public relations – the industry-standard bestseller, Public Relations for Dummies – as well as six other titles including Leadership Secrets of the World’s Most Successful CEOs (with over a million copies sold). He is a regular TV pundit, and his expert commentary has been featured in Forbes, Entrepreneur, The Washington Post, The New York Times, HuffPost, CNBC, MSNBC, Fox Business, Inc., and PR Week, among others.
You can learn more by visiting https://www.ericyaverbaum.com/about.
On this last episode of 2021, we welcome a friend and guest Scott Smith of World Touch Company to join us as we discuss a few different topics. We’ll cover some marketing lessons from the great John Madden who passed away this week at the age of 85. We reference an article by Bill Mueller of the Story Sales Machine. Bill has been a guest on our show in the past.
We’ll also share some takeaways from marketing legend Jay Abraham as well. You can access his 502 real world marketing case studies at https://www.abraham.com/topic/client-success-stories-2.
On this episode, we’ll cover a random flight of marketing and persuasion topics including some takeaways from the book $100M Offers: How to Make Offers So Good People Feel Stupid Saying No.
We’ll also discuss a marketing takeaway from the latest Spiderman: No Way Home movie; Plus a lesson from Buc-ee’s and the “irresistible” reason people have to stop at their stores during their holiday travel.
On today’s episode, we welcome back legendary copywriter Bob Bly to discuss his brand new book The AXIOMS of Copywriting: The 5 Universal Elements That Form the Foundation of Advertising Copy That Works.
Bob is a professional writer, speaker, and marketing consultant with over 3 decades of experience in business-to-business, high-tech, and direct response marketing. He became a self-made multi-millionaire while still in his 30s.
He’s has authored over 100 books on topics related to writing, direct response marketing, and copywriting (including one of our all-time favorites the Copywriters Handbook)
You can learn more about Bob and sign up for his newsletter (I highly recommend it) by visiting https://bly.com.
To all of our listeners, have a Merry Christmas!
On this episode, we’ll be discussing Pinterest Predictions for 2022 and some direct mail marketing lessons for pattern interruption.
This week, Paul Burke joins me on the show to talk about his business startup RentHoop. RentHoop is a mobile app that NBCNews, MTV and USA Today have described as the "Tinder for finding roommates."
On this episode Paul will be sharing his background as a serial entrepreneur, and how he launched this new app that is revolutionizing the way people find roommates today.
We'll be discussing some great business startup lessons like how to effectively pitch your startup idea to others.
This week, I welcome Glenn Rubenstein on the show to talk about the benefits of podcast adverting. Glenn is the founder of Adopter Media, a dedicated podcast advertising agency. Glenn's agency was born out of the increasing need for educating the public on this emerging medium.
Their goal is to help build and manage successful relationships between sponsors and podcasters.
Glenn first started out started selling podcast ads for TWiT.tv (the world's largest tech podcast network). Since then, he's worked with dozens of companies to plan and execute successful podcast advertising campaigns and sponsorships.
On this episode, we'll be discussing what companies should look for when it comes to advertising on podcast shows.
You can find more weekly episodes like this by visiting http://www.LetsTalkMarketing.TV.
This week, I welcome Steve Silberberg on the show to talk about how he's built a successful business by turning his passion for backpacking into FitPacking.
Steve takes clients out for one and two week hiking trips to help them get fit and lose weight in the process.
You can find more weekly podcast episodes like this by visiting http://www.LetsTalkMarketing.TV.
This week, I welcome Jason Hairston on the show to talk business and marketing.
Jason is a former NFL player who after his career was over, launched Kuiu, a high-end outdoor apparel company.
After retiring from the NFL, Jason reinvented himself as a outdoor guru. He didn't have any experience in apparel previously; just a love for the outdoors and a passion for the best quality equipment.
Kuiu made $500,000 in sales on the first day and sold their entire inventory in the first 90 days of business.
Kuiu has been successful because they have brought some unique innovations to the market such as a water resistant down and a super light weight carbon fiber framed backpack. As an avid outdoorsman himself, Jason knows what is needed in the market.
Jason has turned what was once a past time of exploring and adventuring outdoors, into his livelihood and has revolutionized the outdoor apparel market in doing so.
You can find more weekly podcast interview like this by visiting http://www.LetsTalkMarketing.TV.
This week, I welcome Dr. Judy Morgan on the show to discuss how self publishing has positioned her as a sought after expert as a holistic veterinarian.
She is an author, speaker, and holistic veterinarian, who has written and self published 3 books in the last two years.
Writing these books has given her national notoriety and led to dozens of paid speaking engagements at local, regional, and national events.
She is now a sought after blogger, speaker, and consultant on difficult cases.
In addition, veterinary practices have shown enormous growth due since writing these books.
You can find more weekly episodes like this by visiting http://www.LetsTalkMarketing.TV.
This week I welcome Josh York on the show to talk marketing.
Josh is the founder and CEO of GYMGUYZ, an in home training company committed to enhancing and changing the overall health and fitness of individuals worldwide.
He and his team recently created a parody video of Taylor Swift's "Shake it Off" to promote their brand and it went completely viral in the first week.
It had over 800,000 views on Facebook, and was being shared by professional athletes and celebrities.
That one video led to a franchise deal in Houston and has helped to grow their brand world wide. Josh will be sharing all of the details on how they were able to put this video together in a short time and discuss their plans for an upcoming video using another song parody.
You can find more weekly episodes like this by visiting http://www.letstalkmarketing.TV.
This week, I welcome Gabe Priyev, founder and CEO of IncentFit a company that pays people to exercise. The funds come from employers or health insurance companies and they do all the administration of the benefits.
It's essentially gym reimbursements on steroids.
Gabe bootstrapped this new startup just 3 years ago, and it is now a profitable and growing business.
After studying Industrial Engineering & Operations Research at UC Berkeley, he went on to consult for several companies including Boston Scientific, Lennar Homes, iGo Cars, and United Airlines.
Wanting to further his people management and operations skills, he took a position at McMaster Carr as an internal consultant and team manager.
Gabe left there to pursue an MBA and masters of engineering from Kellogg but dropped out to pursue IncentFit, a startup that pays people to exercise.
Gabe is an avid runner, swing dancer, and world traveler.
You can find more weekly episodes like this by visiting www.LetsTalkMarketing.TV.
This week we welcome Leo Welder on the show to talk marketing. Leo Welder is the founder of an Austin, TX based company called ChooseWhat.com.
Their company provides practical, step-by-step guidance to entrepreneurs trying to turn their great idea into a business. Leo regularly publishes articles on the startup process on the ChooseWhat blog (STARTicles) as well as the Huffington Post.
On this episode Leo will be sharing some importantly lessons regarding search engine marketing. Back in 2012, Leo's company suffered an enormous setback when Google first algorithm update, Penguin hit. They were forced to make some tough decisions. One of the biggest was having to let all of their full time employees go.
Through this setback, Leo learned some valuable lessons that have helped his company survive the changes and become better today.
You can find more weekly episodes like this by visiting http://www.LetsTalkMarketing.TV.
This week I welcome Kaleigh Wiese on the show to discuss marketing with SnapChat. Kaleigh is the founder and CEO of Garment Exchange, a fresh startup in the fashion industry.
They are the first community driven peer-to peer marketplace that allows women nationwide to rent their clothing.
Their target audience is 2-sided and ages span between 20-30 primarily. They launched in May of 2015, and have chosen to bootstrap completely. Approaching marketing was initially quite overwhelming with no budget.
However, they've gotten crafty and seen some great results using SnapChat.
For example they've used fun GeoFilters with a “sponsored by Garment-Exhange” graphic over locations where our potential users are located (localized fashion weeks, college sorority houses, women based events across the US, etc.)
We'll be discussing this strategy and more with Kaleigh this week as we talk about how SnapChat can benefit your business.
You can find more weekly episodes like this by visiting http://www.LetsTalkMarketing.TV.
This week, we welcome AJ Fountain, co-owner of a Dr. Squatch Soap Co. AJ will be sharing the success story of their startup company 4 years ago and how they've been able to grow it at least 200% every year without receiving a dollar of outside capital.
These guys have worked hard to create an amazing product and a scalable business from day one.
AJ will be discussing how they used guerrilla marketing and PR to bootstrap this business without investors.
You can find more weekly episodes like this by visiting http://www.LetsTalkMarketing.TV.
This week, I welcome Kelley Buttrick of Voiceovers on the show to share her story of using contact marketing to reach out and connect with Jeep.
You can find more weekly episodes like this by visiting http://www.LetsTalkMarketing.TV.
This week we talk about how to use LinkedIn to grow your business. Cheryl Spangler joins me to share her success story as Realtor.
Cheryl made a conscious decision a year ago that she was going to get 25% of her Real Estate business from LinkedIn.
She's been a member since 2007 but never was an active member. That changed this past year when she began submitting posts and connected with others through LinkedIn groups.
She now meets with people weekly from LinkedIn, and is getting about 12 % of her business from LinkedIn. She recently closed on a $40 million dollar contract as a result of LinkedIn.
You can find more weekly episodes like this by visiting http://www.LetsTalkMarketing.TV.
On this episode, I talk with Troy James author of "The Money Island".
When his book first came out, Troy asked his small publisher to only list his first name. This created a confusion, but it was marketing genius (one of the top agents called to say they admired his marketing).
Facebook refused to give Troy an official author page, rather unofficially linking him to the movie "Troy".
Finally giving in, Facebook gave Troy an official page.
He then issued a press release to announce that Facebook finally realized that Brad Pitt and Troy are not the same person. Brad Pitt was in a movie called "Troy" but he was Troy.
Yahoo picked it up and he was trending for a day creating book sales.
He has now gotten the attention of Hollywood which was the plan all along.
Troy will be leaving next week for Belgrade, Serbia for an international book fair and will be booked.
This week, I chat with Christopher J. Lynch, a self published author of the successful series called "One Eyed Jack". With an eye toward not only selling more books, but also as a vehicle to catch the eye of Hollywood, Christopher created a very advance video trailer for his book.
Most book trailers are essentially a slide show set to music and maybe with some voice over thrown in. Christopher really wanted to plant a seed with his book trailer, and created one that looks like the opening scene in a movie or TV show.
The final video took two days to shoot, and cost Christopher about $2000, but it was money well invested. Not only has Christopher sold lots of books based upon people seeing the trailer, the debut novel in the series has been optioned by a Hollywood production company, and is currently in pre-production to be adapted to a feature length film.
Not bad for an indie author with his first novel!
You can find more marketing interviews like this by visiting www.LetsTalkMarketing.TV.
This week, I welcome Adam Silver on the show to discuss podcasting. Adam is a WordPress Web Developer & Podcaster based in Southern California.
He recently celebrated 100 episodes and 2 years of producing a weekly podcast about WordPress.
Building this show has helped Adam gain new clients and opened up other opportunities for him to speak at conferences as well as provide training.
On this episode, Adam and I will be discussing how to use podcasting as a way to grow your business while educating your target audience.
The key as Adam shares, is to offer serious value and be consistent with it.
Adam's podcast can be found at kitchensinkwp.com/itunes.
You can find more weekly episodes like this by visiting LetsTalkMarketing.TV.
This week, Matthew Lesko joins me on the show to discuss his career in publishing, and how he used hustle and personal branding to build a multi-million dollar publishing empire.
You can find more episodes like this by visiting http://www.LetsTalkMarketing.com.
This week, I welcome Jim Gast founder of SpliceNet, to discuss how to create uncontested market space By targeting a niche industry.
SpliceNet is an IT consulting company with a legal vertical niche.
One of their primary focuses is on serving law firms.
As Jim discusses on the show, he and his team learned over time that it wasn’t good enough to be the best, they needed to be the ONLY.
In order to corner the legal niche, they made strong relationships with local lawyer bar, paralegal and legal administrator associations and engaged the community not by selling but through education.
This has been the key to their success.
You can find more marketing interviews and case studies like this by visiting www.LetsTalkMarketingPodcast.
This week I interview Gene Caballero of Green Pal - a company that connects homeowners with pre-screened local lawn professionals and provide lawn pros with an easy way to find new customers, schedule appointments, and get paid after each cut.
On this interview, Gene will be sharing one of their biggest marketing strategies that has helped to grow their business to $1 million in gross revenue this year.
They decided to target customers with pets. After buying $100 worth of dog bones and cat nip, they started sending these out to customers, thanking them for their business and giving them their Yelp link of course.
After a few trips to the post office, they saw the emails and Yelp reviews skyrocket!
You can find more marketing interviews like this each week by visiting www.LetsTalkMarketing.TV.
This week, I welcome Afton Negrea to the show. Afton is a Social Media Strategist who has used Periscope as a marketing tool to promote and grow her business.
On this episode, she'll be sharing some tips for anyone wanting to use Periscope to market and promote their business.
You can find more weekly podcast episode like this by visiting http://www.LetsTalkMarketing.TV
This week, we welcome Mark Tyrol on the show to talk about his business and how they used the strategy of "influencer marketing" to grow their business over the last 13 years.
Mark is the owner of an ecommerce start-up, called Battic Door Energy Conservation Products. They manufacture and sell home energy conservation products that block drafts and improve the comfort and efficiency of your home by preventing drafts and energy loss.
You can find more episodes like this by visiting www.LetsTalkMarketing.TV.
Every interaction is the chance to tell a story and make an emotional connection. Whether it’s a post, picture, Prezi, or pitch, it’s vital that every touchpoint be considered a brand-builder.
Today, Kenny Nguyen co-founder of Big Fish Presentations joins me on the show to discuss how to give compelling presentations and stories that connect with audiences emotionally.
His company, Big Fish, is now a leading visual and video production firm, with a client roster that now includes NASA, Jaguar, Cabela’s and Blue Cross Blue Shield, among others.
Kenny now trains speakers on how to compel their audiences – and potential investors – to action.
Whether it’s a high-quality slide deck or training entrepreneurs for a $5 million dollar pitch, or producing a 30-second video, it’s a chance to impress.
You can find more weekly episodes like this by visiting http://www.LetsTalkMarketing.TV.
Welcome to "Let's Talk Marketing" my latest podcast show dedicated to entrepreneurs who want to grow their business.
You can find out more by visiting http://www.LetsTalkMarketing.Tv.