WeBranDigital: Recent Episodes
Adaberemchi Aja-Onu
Dr. Nnamdi Egonu is one of Emeka’s oldest friends. Growing up with him on the campus of the University of Nigeria, he has memories of the early days of Emeka’s entry into the multimedia industry. he shares a unique perspective of the days of Woo Interactive, when the design studio held sway and everyone wanted to work with them. Even rival brands didn’t mind using the same agency because they were just that good. Listen to the full interview.
https://webrandigital.com/wp-content/uploads/2017/09/dRaX-Tribute-Nnamdi-Egonu.mp3
Chubuike Agu had recently graduated with a degree in accountancy and a flair for art. He drew art with pencil and ink whenever he could and hoped to work in an Advertising agency. He sent in his resume but never got called back. Why, they felt he didn’t have the skills they needed. He’d never touched a computer mouse in his life and no one wanted to invest in training him. No one did but when he met dRaX, all that changed.
In less than a year, Chubuike joined dRaX and his team as they conducted trainings for the design team of one of the Agencies that rejected him. Let’s join Chubuike as he describes his memories of his first meeting with dRaX and the career that followed.
https://webrandigital.com/wp-content/uploads/2017/09/dRaX-Tribute-Chibuike-Agu.mp3
Running a design studio or being a freelance digital designer in Nigeria is tough. Why is this the case. Today, we begin the conversation around this situation and tackle issues like telecommuting, client engagement and tech compatibility. We being the discussion about why certain solutions are a bad fit for the Nigerian reality. Let’s look into these issues and get the conversation started in the industry.
https://webrandigital.com/wp-content/uploads/2017/09/security-tech-adoption.mp3
3 Reasons Why Social Media Should Be Your Best Source for Leads Sales by Social Social media is not only a platform best suited for consuming cat photos or stalking your ex, but it can also be your best source for leads.
It’s time to start taking social media seriously when developing sales strategies. In particular, identifying prospective customers on social media may be the best new initiative you can try.
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Consciously and unconsciously How Colors Affect Conversion Rate Colors are the number one influencing factor in purchases for almost 93% of people. Colors convey different meanings to different people. It all depends on age, gender, and nationality.
We will look at how people perceive colors and how colors increase sales. You will find the most successful colors for your purposes and for your targeted audience with color statistics below:
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Cut through the clutter by producing engaging content Engage Your Consumers Consumers engage with content more than online ads. As a result, more brands are creating content to meet consumers’ expectations.
Now brands are attempting to cut through the clutter by producing content that fosters better relationships with audiences.
This article will provide you with the 5 C’s of content creation for your brand.
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In comes social media communication—the game changer Key Social Media Skills I spent a number of years trying to convince small business owners and entrepreneurs that social media and digital marketing are beneficial. Although some seemed apprehensive, they ultimately opened up to hear my ideas.
This process, however, is more difficult when dealing with company executives. Most spend years enhancing their communication for advancement of their organization. In a traditional sense, communication for any large organization emphasizes linear processes and most executives are accustomed to following suit.
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His Legacy Will Live On A Legend In Our Time
Walked and Played Among Us
I met dRaX on a Sunday in 2008 and what struck me was the ease with which this Celebrity hit it off with me instantly. He was easy to talk to and didn’t try to hide anything he knew without making anything vague and watching him work was like watching a Music Conductor directing an Orchestra. It was breath-taking. It remained that way all through our friendship.
He always has an easy smile. One thing you will always have when you meet him is his smile. He would always find a way to smile in spite of the challenges he faced. In the years we worked together building dRaX ARTS Limited there were challenges like every business does. Sometimes the pressure would be on but he would find a way to smile.
dRaX was a boss who insisted on being treated like a colleague. This was difficult to do of course but since the Boss insisted on it, that’s what had to be done.
This is not meant to be a Biography. It’s just a place where a friend can say things he never documented. I did say this often but I’d like to etch this in cyber stone so the generations that come after will know that everything I became in my career is because I met a man called dRaX, whose parents named Emeka (the most common name of an Ibo man) Jeffrey Onuoha.
Charles Novia’s Tribute
Mobile Web or Mobile App? As marketers we are all familiar with the 4Ps of the marketing mix: product, price, promotion and place. We know how crucial it is in determining a product or brand’s offer. However, with the introduction of technology this marketing mix has been shaken up a bit and it is no longer so clear cut. Things have become much more complicated.
When you introduce mobile to the marketing mix, there is a need to ask yourself what type of approach will be most beneficial to your brand and cause. Where should your focus be and whether you are intending to take an informative approach. Or, are you trying to enhance your relationship with your customers, engaging them in order create a deeper relationship? This would require both a mobile web and mobile app approach.
In order to reach customers today there is no question that mobile is an essential step. The bigger question is what type of mobile presence is best for your business?
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6 Tips on How to Use Twitter Marketing to Increase Leads We all know that Twitter marketing done well can increase leads for business. You hear everyone raving about successes with Twitter, especially how awesome it can be when combined with blab or Periscope, but you just need a strategy on how to make this work effectively. Wishing you could improve your results on making connections that can increase leads via Twitter?
Twitter promotes real-time engagement and interaction and is wonderful for connections and relationships for business owners.
Not only is it an opportunity to reach and engage consumers in real-time, but it also promotes trust, increases social proof and builds credibility.
Freely sharing your knowledge, know-how and expertise goes a long way towards establishing your reputation as the go-to professional within your industry.
So, how can you use Twitter to strategically grow your business?
Below are great tips on how to effectively use Twitter to boost your business.
Start with the customer – find out what they want and give it to them.
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