The 30 Day Launch Plan: Recent Episodes
Angela Jordan
It’s launch week!!! Time to celebrate! Make sure you are prepared and make sure to take this time to get excited and celebrate your wins and shares! Congrats! You did it!
Your show notes should highlight what is in your episode: Start with a headline then give us the meat of the episode broken down into bullets or by time then talk about your guest and where to find them/ place any outgoing links that pertain to the episode
The more episodes you can launch with the better. I love to launch in seasons (8-10 episodes) but whatever you do, you want to launch with more than 1.
Today we go into how to record your trailer, what it should include and why you need to do this.
Today we will talk about how to choose the right host for your podcast. There are some bonus videos in the member area that give you an inside look at a couple of hosts.
Today you are going to put the pieces together and create a system, basically what you are going to do day in and day out to bring new people into your world, and nurture those people.
Today you need to decide where you are going to build your audience. It's going to be important to build an audience outside of your podcast so that you are able to listen to and interact with your listeners/ideal customers.
I would only choose 1 or 2 places to really show up and build your audience. I build mine in my FB Group, on my FB Profile, and On My Instagram Stories. I am very intentional about what I share and how I show up. I have a system.
TO GET CLEAR ON YOUR IDEAL ASK THESE QUESTIONS:
- What's The Outcome/RESULT Your Clients Will Get from working with you/listening to your podcast?
- List 3 Things That Are Desirable To Your Ideal Client- but they believe are out of reach for them
- Objections Your Client may have to purchasing your system
- 3 Pain points your ideal client has
- 3 Fears they have related to what it is you are helping them with
- List any previous failures they've had when they have tried on their own
It's also important to remember not to get caught up in trying so hard to identify your ideal client that you stay stuck.
You don't have to have an ideal client for your whole podcast, but you do have to have one in mind when you are creating your content. For example, what problem are you solving and for who? -that could be different in different episodes (I don't recommend that it is different in every episode but its okay to change up who you are talking to a little )
The other thing to remember is this, EVERYTHING. I mean EVERYTHING gets easier when you figure out who you are talking to and simplify your content geared towards solving the problems for that set of people.
ALSO MAKE SURE YOU HEAD TO DAY 2 ON THE MEMBER SITE TO DOWNLOAD YOUR COPY OF THE 30 DAY AUDIENCE BUILDER 1
What is your WHY?
Why are you wanting to start a podcast? You need to get really really clear on this Before you even begin to flesh out your podcast.
Are you wanting to grow your reach? Your influence?
Are you looking to grow your business and make more money?
Are you obsessed with the numbers? Do you want to hit the tops of all your categories? (it's ok if you are)
Why are you here? What is the driving force?
Take some time and journal this out.