Ideas for Real Estate Podcast

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Grab that pumpkin spice latte and get into a cozy mindset - it's time for seasonal marketing! Fall-themed real estate content on social is not only trending, it works in your reels, posts, carousels, and more. The secret, though, is to personalize this content with photos and videos of you. So, in today's episode, let's plan an easy fall content shoot for you as a REALTOR®!

In this episode about seasonal content for real estate, we're talking:

-The potential found in season-focused strategies in your real estate marketing and why you should start taking advantage of it now

How emotionally appealing, trendy, and personality-packed fall content can amplify your branding presence
How to plan and execute an impactful fall-content photoshoot, from scheduling to poses and more to curate a collection of seasonal content
Exactly where to use your fall content collection to maximize your marketing efforts

-Tips and ideas for how to pose, where to capture content, props to use and more

How to effectively leverage Instagram Reels and social media templates with compelling, personalized fall-themed content

Links mentioned throughout the episode:

Get the Free Fall Branding Guide: 50 Creative Ideas for Realtor Photos and Videos: https://ideasforrealestate.com/fall
See the episode's full blog and related resources here: https://ideasforrealestate.com/episodes/planning-your-realtor-content-shoot-for-fall-social
Learn more & join The Marketing Suite - use code SPECIAL for 50% off your first month - https://ideasforrealestate.com/suite
Click here to book a brokerage marketing consultation: https://ideasforrealestate.hbportal.co/schedule/627d5a00c9d70f0d801ba910
Follow on Instagram: https://www.instagram.com/ideasforrealestate
View more episodes, freebies, and resources on IdeasforRealEstate.com: https://ideasforrealestate.com/

The key moments in this episode:

3:00 - How fall content can elevate your social media marketing strategy to further connect with your sphere and potential customers, and why you should curate a collection of fall-themed content

00:05:17 - Three ways to use fall content in your Realtor marketing, including tips for short-form videos like Instagram Reel

00:10:40 - How to Plan a Fall Realtor Content Shoot including tips and ideas for content, poses and more

13:15 Tips for taking your photos and videos to build your collection of fall content

15:00 Content ideas including poses and props to make it easier to plan your fall content shoot

00:17:11 - Four Categories of Poses and Props for your fall content

00:18:39 - How your seasonal marketing content can help grow your business

Summary of today's episode:

In this episode, we discuss the importance of incorporating fall-inspired content into social media posts and overall strategy for real estate agents. And while planning and executing photo and video shoots may seem overwhelming, it's worth it - and I'm sharing tips, tricks, and helpful resources to help make it easier! Creating engaging, seasonal content that resonates with your audience can help you be timely and relevant on social to further engage your sphere and attract new potential home buyers and sellers to you. So during the episode, I offer ideas to help you capture the essence of autumn in your content from poses to planning a shoot and more. Because by embracing the season and creating fall marketing content that works for you as a Realtor, you can enhance your social media presence, reach more potential customers, and strengthen your branding and engagement.

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Behind every successful real estate agent is a story - one of ongoing persistence, gained experience, and a sustainable strategy for growth. Sophie Labrèque's story showcases exactly that! I'm excited to have her on the show today to share what's working in her market and actionable ideas that you can apply back to your own marketing. Whether it's harnessing the power of social to brand yourself, how focusing on a very specific niché worked, or wins from email marketing, today's conversation is an inspiring one!

In this episode, we're talking:

-Sophie's inspiring story of success in Real Estate and the strategies that have helped her thrive

-Tips for nurturing relationships and the significant role it plays in real estate marketing

-Why you should leverage more authentic marketing strategies that personalize your efforts for a lasting impact.

-Using social media and email marketing to create a dynamic combination approach to connection

-How Sophie is using The Marketing Suite to take her marketing and business to the next level

Links mentioned throughout the episode:

See the episode's full blog and related resources here: https://ideasforrealestate.com/episodes/how-sophie-labreque-tapped-into-social-email-nich-marketing-to-find-success-as-a-realtor

Learn more & join The Marketing Suite - use code SPECIAL for 50% off your first month - https://ideasforrealestate.com/suite

Click here to book a brokerage marketing consultation: https://ideasforrealestate.hbportal.co/schedule/627d5a00c9d70f0d801ba910
Follow on Instagram: https://www.instagram.com/ideasforrealestate
View more episodes, freebies, and resources on IdeasforRealEstate.com: https://ideasforrealestate.com/

Connect with Sophie: https://www.instagram.com/sophielabreque/

The key moments in this episode:

02: 49 - Sophie's Background

05:50 - Leveraging Real Estate Experience for Success as an Agent

08:30 Steps to Transitioning into a Successful Real Estate Career

12:07 - The Power of Relationship-Based Marketing

14:42 - The Importance of Customization in Marketing

16:00 - Standing Out in a Saturated Market

17:47 - The Transition to Using the Marketing Suite

19:38 - Nurturing Relationships and Staying Top of Mind

23:21 - The Importance of Consistency in Marketing

29:29 - Why focus on Personalized Marketing

31:33 - Effective Social Media Strategies

35:40 - Valuable Resources and Trainings

41:18 - Marketing from a Place of Service

43:15 - The Power of Targeting a Specific Market

48:15 - Attracting New Customers through Content - The Snowball Effect

50:40 - How to Connect with Sophie

Today's Guest

Sophie Labrèque, is an accomplished Residential Real Estate Broker in Ottawa, who has mastered the art of authentic and personalized marketing to grow her business and help others. Sophie found her way into real estate first as an investor and later turned her passion into a successful career as a Realtor. In today's epsidoe, she shares her first-hand account on how using social media marketing, email newsletters, and targeted, niche marketing has earned her a successful and fulfilling real estate career.

Instagram - https://www.instagram.com/sophielabreque/

Website - https://sophielabreque.com

Summary of today's episode:

In this episode, Sophie Labrèque, a successful real estate agent in Ottawa Gatineau, shares her insights on personalized and authentic marketing strategies in the real estate industry. She shares how she's discovered the value of customized content, identifying a niche target market, and staying in touch with past clients to foster lasting relationships. She also highlights how she's utilizing modern tools like social media and email newsletters. This episode offers valuable advice and practical tips for real estate pros looking to enhance their marketing strategies and increase client engagement. Sophie's real-life examples demonstrate the power of relationship-based marketing and the impact it has had on her business growth. So, gain invaluable insights and practical tips from Sophie's journey and take your own Realtor marketing strategy to the next level

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The success of real estate agents and their ability to better serve their customers can be ignited from the brokerage level. Whether it's through leadership strategies or direct agent support and resources, brokerages have an opportunity in today's market to define a path that leads to long-term success for both the agent and the brokerage.

Yet, what exactly should brokerages be doing and focusing on right now?

I'm joined by Dan Elzer, President of the Training Academy and acclaimed speaker, trainer, and consultant with 30 years of experience in the real estate industry. He's seen it all and worked with some of the most well-known companies to reach their goals - no matter the market.

So, if you're in brokerage leadership, you're a broker/owner, or you support agents, today's conversation is for you. We're discussing leadership, business analysis & planning, navigating today's market, strategies for agent development, recruiting, and so much more.

It's a thought-provoking conversation that I know will inspire you to take action, so tune in for realistic strategies that you need for today's market.

Links Mentioned in the Episode:

See the episode's full blog and related resources here: https://ideasforrealestate.com/episodes/how-brokerages-can-empower-agents-to-thrive-in-todays-market
Learn more & join The Marketing Suite - use code PODCAST25 at checkout to save 25% off your first month - https://ideasforrealestate.com/suite
Click here to book a brokerage marketing consultation: https://ideasforrealestate.hbportal.co/schedule/627d5a00c9d70f0d801ba910
Follow on Instagram: https://www.instagram.com/ideasforrealestate
View more episodes, freebies, and resources on IdeasforRealEstate.com: https://ideasforrealestate.com/

-Connect with Dan on LinkedIn: https://www.linkedin.com/company/real-estate-swat-school/

-Connect with Dan on Facebook: https://www.facebook.com/realestateswatschool

-Learn more about Dan's Real Estate Swat School: reswatschool.com - use code IDEAS for $50 off

-Contact Judy@DanElzer.com for more info on Dan’s recruiting program and brokerage consulting services

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Can paid online leads be an untapped opportunity in your business?

Over the years, I've seen agents on the complete opposite end of the spectrum when buying leads. Some agents excel at converting the leads and are able to make it a part of their business strategy effectively. Others find cold leads difficult to nurture or don't enjoy the approach and the sales strategies behind it.

At one time in my career, I oversaw online, company-generated brokerage leads and an agent internet-lead team. I've also been part of major paid lead launches and everything from strategies to attract more leads and how to work them through the sales funnel. So, I've been in it with you from a generation, conversion, and even accountability standpoint!

So, the question remains - could online leads work for you and if they do, how do you not waste money when buying them?

Throughout this conversation, we're talking about:

How to evaluate where to get started and what lead source makes sense for you
The landscape of purchasing leads in today's market
How to leverage leads to build a database
The lifetime value of a lead and implementing a strategic program to nurture leads long-term
Script examples for exactly what to say when you call a lead
Tips and marketing strategies to increase lead conversion that will set you apart
And some of the biggest mistakes agents are making when it comes to leads

I'm joined by Scott DeRuiter who has nearly 20 years in the real estate industry and has held a variety of leadership positions including leading sales and business development at tech firms like Realtor.com and Top Producer, and is currently the Director of Sales and Partnerships at Sierra interactive - a website, CMR, and ad management platform. So, he not only has the insider knowledge from the tech perspective, he's also worked closely with agents and brokerages to find success with online leads.

So, tune in to learn actionable strategies to turn your online leads into an investment that works for you!

Links Mentioned in the Episode:

See the episode's full blog and related resources here: https://ideasforrealestate.com/episodes/how-to-avoid-wasting-money-when-investing-in-real-estate-leads
Learn more & join The Marketing Suite - use code PODCAST25 at checkout to save 25% off your first month - https://ideasforrealestate.com/suite
Click here to book a brokerage marketing consultation: https://ideasforrealestate.hbportal.co/schedule/627d5a00c9d70f0d801ba910
Follow on Instagram: https://www.instagram.com/ideasforrealestate
View more episodes, freebies, and resources on IdeasforRealEstate.com: https://ideasforrealestate.com/
Connect with Scott on LinkedIN: https://www.linkedin.com/in/scottderuiter/
Learn more about Sierra Interactive: https://www.sierrainteractive.com/

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If you think that LinkedIn is just a place to host your resume or there's nothing new to learn, you're in for an eye-opening episode! Today, we're revealing a world of possibilities when it comes to marketing for REALTORS® on LinkedIn and the actions you can take right away to see success.

I'm joined by LinkedIn Business Strategist & Founder of the[in]academy, Salina Yeung, who shares her insider knowledge on how to leverage LinkedIn to grow your brand and business in real estate.

Throughout this conversation, we uncover:

Why LinkedIn is an opportunity for Real Estate pros
How to optimize your profile to expand your online presence and leverage the power of SEO and Google search results
What exactly you should be sharing on the platform, and what performs best
Tips for cross-marketing your content across all your social channels
Hacks for connecting with your dream audience on LinkedIn
How to turn connections into conversations + tips on just what to say in your next message
First-hand insights and knowledge from a professional LinkedIn marketer on how to use the platform to grow your business, your brand, and your network of potential customers in your market

Links Mentioned in the Episode:

Click here to download your free LinkedIn Marketing Checklist from Salina. Inside you'll find an easy-to-follow breakdown of your LinkedIn profile and what you should include in each section. That way, you can make some easy changes to help more homebuyers and sellers find you!
See the episode's full blog and related resources here
Click here to learn more & join The Marketing Suite - use code PODCAST25 at checkout to save 25% off your first month
Click here to book a brokerage marketing consultation
Follow on Instagram
View more episodes, freebies, and resources on IdeasforRealEstate.com

Connect with today's guest, Salina Yeung: * Instagram * LinkedIn * TheInAcademy.com * Join the Personal Brand Boss & learn to convert LinkedIn connections into customers. Use code ‘HEATHER’ to save $50!

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In this encore podcast episode, we're diving into why your real estate marketing might not be working for you.

If you haven't yet, check out episode 135 for all the details of the new direction of the podcast, I'm excited to bring you - https://ideasforrealestate.com/episodes/ideas-for-real-estate-podcast-under-construction

As the podcast is under construction, I'll be sharing some specially curated encore episodes of some of my favorite topics.

So in today's episode, we're talking all about mistakes you might be making in your real estate marketing. Because as a Realtor, if you're not getting the results you're looking for from your marketing efforts, you're constantly spinning your wheels, or you're feeling frustrated, we have to face a hard fact: your real estate marketing isn't working for you.

So in today's episode, whether you need a small boost or major improvement, I'm sharing seven reasons why your real estate marketing isn't working and exactly what to do instead.

We're talking:

-the biggest mistakes that could be costing you business
- what to do to avoid frustration and get results
- how to pivot and come from a place of positivity and opportunity

See show notes & the full blog: https://ideasforrealestate.com/episodes/why-real-estate-marketing-isnt-working

Learn more & join IG Unlocked for Real Estate: https://ideasforrealestate.com/instagram-training-for-realtors-ig-unlocked

Learn more about Target Marketing: https://ideasforrealestate.com/episodes/target-marketing-realtors-real-estate

Follow on Instagram: https://www.instagram.com/ideasforrealestate

All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com

👉 Join The Marketing Suite: https://ideasforrealestate.com/suite

use code PODCAST25 for 25% off your first month

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In this encore podcast episode, we're diving into the do's and dont's of social media marketing in the summer!

If you haven't yet, check out episode 135 for all the details of the new direction of the podcast I'm excited to bring you - https://ideasforrealestate.com/episodes/ideas-for-real-estate-podcast-under-construction

As the podcast is under construction, I'll be sharing some specially curated encore episodes of some of my favorite topics.

So in today's episode, we're talking all about your real estate marketing this summer. Because as far as I see it, summertime can quickly go two ways for your marketing.

It's either an excellent time to gain momentum or an easy time to lose momentum. And I get it. You're probably busy working with your customers and focusing on your business. At the same time, you have a personal life to navigate and family vacations to enjoy. The last thing you want is more stress caused by what you're posting or not posting on social!

So tune in for the Do's & Dont's of Social Media Marketing in the Summer. That way, you can move forward with a marketing strategy that aligns with your ideal Summer!

View Complete Blog & Show Notes: ideasforrealestate.com/episodes/realtor-social-media-marketing-summer

👉 Join The Marketing Suite: https://ideasforrealestate.com/suite

use code PODCAST25 for 25% off your first month

Follow on Instagram: https://www.instagram.com/ideasforrealestate

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In this encore podcast episode, we're talking all about the most valuable aspect of your marketing - your personal brand.

As the podcast is under construction, I'll be sharing some specially curated encore episodes of some of my favorite topics.

So in today's episode, we're going to be going over the fundamentals of creating a memorable brand as a real estate agent. Because there is no better way to invest your time and resources than in developing your personal brand.

So we're diving into the 7 steps you should take when branding for real estate agents or REALTORS!

View Complete Blog & Show Notes:

Part 1: https://ideasforrealestate.com/episodes/branding-for-realtors-real-estate-agents-1

Part 2: https://ideasforrealestate.com/episodes/branding-for-realtors-real-estate-agents-2

👉 Join The Marketing Suite: https://ideasforrealestate.com/suite

use code PODCAST25 for 25% off your first month

Follow on Instagram: https://www.instagram.com/ideasforrealestate

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In this encore podcast episode, we're diving into real estate websites!

As the podcast is under construction, I'll be sharing some specially curated encore episodes of some of my favorite topics.

So in today's episode, we're talking all about why most real estate websites don't work.

Because whenever we want to learn or do something, we head online to find out more. And this action is especially true in real estate! Homebuyers and sellers are doing their own research and looking at homes for sale right from their phones, and more often than not, they're using apps like Realtor.com and Zillow.

And in this highly competitive online world, many real estate agents have abandoned their websites to either buy leads or build their businesses using social media or relationship-based strategies.

Because the thought is "most real estate websites don't work," and I agree with that statement!

But what if I told you that there's still ample opportunity in your own real estate website with the right strategy in place?

View Complete Blog & Show Notes: https://ideasforrealestate.com/episodes/why-most-real-estate-websites-dont-work

👉 Join The Marketing Suite: https://ideasforrealestate.com/suite

use code PODCAST25 for 25% off your first month

Follow on Instagram: https://www.instagram.com/ideasforrealestate

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In this encore podcast episode, we're talking all about how to inject personality into your real estate marketing.

As the podcast is under construction, I'll be sharing some specially curated encore episodes of some of my favorite topics.

So today, I'm sharing my top tips for adding personality to your marketing! Because it’s true what they say - the more personality you can add to your marketing, the more likely you are to develop genuine connections.

Whether you’re posting on social, emailing your database, or filming your next video, your personality is what separates you from other real estate agents. And how you come across is also what could attract your next buyer or seller.

Because people want to get to know the real you, often before they work with you. Yet, many real estate agents aren’t sure how to showcase their personalities or feel awkward doing so with their marketing.

So, in today’s episode, I’m covering how to authentically and confidently inject some personality into your marketing!

View Complete Blog & Show Notes: https://ideasforrealestate.com/episodes/personality-real-estate-marketing

👉 Join The Marketing Suite: https://ideasforrealestate.com/suite

use code PODCAST25 for 25% off your first month

Follow on Instagram: https://www.instagram.com/ideasforrealestate

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In this encore podcast episode, I'm sharing a 5-day challenge for you to start implementing video on Instagram!

As the podcast is under construction, I'll be sharing some specially curated encore episodes of some of my favorite topics.

So in today's episode, we're diving into how video works for real estate marketing - bottom line. It not only captures people's attention, but it's memorable and creates connections that can lead to closings. This strategy is ideal for agents who are looking to grow their businesses in authentic ways.

And when you combine the effectiveness of video with the popularity of Instagram, you have a unique opportunity to engage potential home buyers and sellers while establishing your agent branding. From Instagram Stories to Reels, you have a variety of features to engage with Instagram's over a billion users!

Whether casual or professional, video empowers you to speak directly to your target customer about what's important to them and how you can help as an agent.

But I get it. Video can be challenging for most people. So, I've created this 5-day challenge for you to start implementing video on Instagram ASAP!

View Complete Blog & Show Notes: https://ideasforrealestate.com/episodes/instagram-video-challenge-realtors

👉 Join The Marketing Suite: https://ideasforrealestate.com/suite

use code PODCAST25 for 25% off your first month

Follow on Instagram: https://www.instagram.com/ideasforrealestate

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In this encore podcast episode, I'm giving you 7 Tips to Sharing Real Estate Market Stats & Trends

As the podcast is under construction, I'll be sharing some specially curated encore episodes of some of my favorite topics.

So in today's episode, we're diving into how to share real estate market trends in an engaging and meaningful way.

Because when people ask you, “how’s the real estate market?” it's your opportunity to be a local leader in the industry and a trusted source of information.

How you share this information could make all the difference not only to your real estate marketing but also to the people you serve!

View Complete Blog & Show Notes: https://ideasforrealestate.com/episodes/sharing-real-estate-market-stats-trends-on-social-media

👉 Join The Marketing Suite: https://ideasforrealestate.com/suite

use code PODCAST25 for 25% off your first month

Follow on Instagram: https://www.instagram.com/ideasforrealestate

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In this encore podcast episode, we're diving into the topic, 'How to Decide if a Brokerage's Marketing & Tech is Right for You.'

As the podcast is under construction, I'll be sharing some specially curated encore episodes of some of my favorite topics.

So in today's episode, we're having a meaningful conversation about how to evaluate your own needs to see how that aligns with what a brokerage provides.

Because marketing and technology are essential to today's agent. Marketing empowers you to attract new customers and build stronger relationships within your network, while the right tech can save you valuable time and frustration. Together they are a powerful combination for your real estate career, and many brokerages offer marketing & tech stacks to further support their agents.

Yet, how do you know if a brokerage's offerings are right for you?

Because there are many reasons to evaluate a brokerage's marketing & tech offerings.

You might be thinking about making a move to another brokerage.
Or you want to take a step back and honestly review how your current brokerage supports you.
On the other hand, you might be brand new to the business and choosing your first brokerage.
Or maybe you want to learn how better to take advantage of what your current brokerage offers.

Whatever the reason, it's a valuable exercise for any agent to consider. So, tune in to hear firsthand what you should consider from a former brokerage Chief Marketing & Tech Officer.

View Complete Blog & Show Notes:

https://ideasforrealestate.com/episodes/choosing-real-estate-brokerage-marketing-technology

👉 Join The Marketing Suite: https://ideasforrealestate.com/suite

use code PODCAST25 for 25% off your first month

Follow on Instagram: https://www.instagram.com/ideasforrealestate

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In this encore podcast episode, we're talking all about the hidden opportunities of lifestyle marketing for Realtors.

As the podcast is under construction, I'll be sharing some specially curated encore episodes of some of my favorite topics.

In this special episode, I'm sharing how you can leverage lifestyle marketing in your local communities to attract new customers, establish yourself in a niche, and even engage those you already know.

I'll be covering:

What is lifestyle marketing & why focus on it
How to identify opportunities for lead gen
Content ideas you can easily implement
How to brand yourself through lifestyle marketing
And the hidden opportunities

See show notes & the full blog: https://ideasforrealestate.com/episodes/lifestyle-marketing-ideas-real-estate

👉 Join The Marketing Suite: https://ideasforrealestate.com/suite use code PODCAST25 for 25% off your first month

Follow on Instagram: https://www.instagram.com/ideasforrealestate

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In this encore podcast episode, I'm sharing a 7 Day Open House Strategy for Realtors to use on Instagram!

As the podcast is under construction, I'll be sharing some specially curated encore episodes of some of my favorite topics.

So today, we're diving into listing marketing and open houses. You worked hard to get that listing - let's use it to help you get more!

That's why many top real estate agents, even in the hottest seller's markets, are still investing in their listing promotion.

So, in this episode, I'll be sharing a 7-day strategy to promote your next open house using Instagram. Because every listing you currently have could lead to your next opportunity!

See show notes & the full Blog: ideasforrealestate.com/episodes/instagram-open-house-post-strategy

👉 Join The Marketing Suite: https://ideasforrealestate.com/suite use code PODCAST25 for 25% off your first month

Follow on Instagram: https://www.instagram.com/ideasforrealestate

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In this encore episode of the podcast, we're talking about how to engage your sphere and your leads through an email marketing strategy for Realtors!

As the podcast is under construction, I'll be sharing some specially curated encore episodes of some of my favorite topics.

So today, we're diving into email marketing - because it's one of the best ways to stay top of mind and encourage business opportunities as a Realtor! Email is a valuable form of communication, and the right conversation can lead to your next closing.

So in today's episode, I'm sharing:

why you should make email newsletters a priority - the content framework to follow - and the best practices that lead to more results!

👉 Join The Marketing Suite: https://ideasforrealestate.com/suite use code PODCAST25 for 25% off your first month

See show notes & the full Blog: https://ideasforrealestate.com/episodes/realtor-newsletters-engaging-sphere-leads-with-email-marketing

Follow on Instagram: https://www.instagram.com/ideasforrealestate

All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com

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In this special episode of the Ideas for Real Estate podcast, I'm taking you behind the scenes to where it all began and how we're working to improve the podcast to keep you motivated and share the best marketing ideas & tips for Realtors to see success in your real estate marketing. So listen in to hear more about the podcast being 'under construction,' and what you can expect in the months to come!

See show notes & the full blog: https://ideasforrealestate.com/episodes/ideas-for-real-estate-podcast-under-construction

Get daily my real estate website template, monthly email marketing templates, daily social posts, interactive trainings, live coaching, and support - checkout The Marketing Suite: https://ideasforrealestate.com/suite

*use code PODCAST25 at checkout to save 25% off your first month

Follow on Instagram: https://www.instagram.com/ideasforrealestate
All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com

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If you're intimidated by Instagram Reels reels, struggle with content for your social media marketing strategy, or are looking for a time-saving hack, this is for you! There's been a trend you might have noticed on Instagram reels, and that is leveraging b-roll content. This is amazing because it's a content style that anyone can do, and it's working to capture engagement! So in this episode, we're diving into exactly what this Instagram Reels hack is and how you can easily use it in your own social strategy!

See show notes & the full blog: https://ideasforrealestate.com/episodes/the-easy-realtor-hack-for-instagram-reels-using-b-roll

Get daily my real estate website template, monthly email marketing templates, daily social posts, interactive trainings, live coaching, and support - checkout The Marketing Suite: https://ideasforrealestate.com/suite

*use code PODCAST25 at checkout to save 25% off your first month

Follow on Instagram: https://www.instagram.com/ideasforrealestate
All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com

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In this episode, we're diving into one of my favorite topics - real estate websites! We're talking all about how to choose the right website platform for you to help you reach your career goals, stand out in your market, connect with more home buyers and sellers, and more. So tune into this live recording of the podcast to hear my top tips for finding the right real estate website for you to integrate into your overall marketing strategy as a Realtor.

See show notes & the full blog: https://ideasforrealestate.com/episodes/how-to-pick-a-real-estate-website-platform

Get daily my real estate website template, monthly email marketing templates, daily social posts, interactive trainings, live coaching, and support - checkout The Marketing Suite: https://ideasforrealestate.com/suite

*use code PODCAST25 at checkout to save 25% off your first month

Follow on Instagram: https://www.instagram.com/ideasforrealestate
All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com

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If you're looking to stay connected with your sphere, nurture leads, and brand yourself as the go-to agent, then you need to add email marketing to the mix! Yet, I know that many agents struggle with choosing the right tech and figuring out a system that works for them. So in this live recording of the Ideas for Real Estate Podcast, I'm taking a closer look at Mailchimp. You'll learn - What features could work for you - Tips for email marketing - What to keep in mind & more! Let's get you consistently marketing leveraging the power of email!

See show notes & the full blog: https://ideasforrealestate.com/episodes/realtor-tech-mailchimp-for-email-marketing
Get daily monthly email marketing templates, daily social posts, interactive trainings, live coaching, and support - checkout The Marketing Suite: https://ideasforrealestate.com/suite

*use code PODCAST25 at checkout to save 25% off your first month

Follow on Instagram: https://www.instagram.com/ideasforrealestate
All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com

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Ever struggle with what to post on social media or with getting results from what you share? In today's special episode, I'm walking you through a complete social plan for the week. You'll learn exactly what to post, why it works, and tips to increase engagement. You'll also have access to a special freebie that accompanies this post, a week of social posts! So, tune in for a blueprint on how to plan a week of social that works to attract new buyers and sellers, brand you locally, and even engage your sphere!

Freebie Download - Get a week of social posts including template, captions, reels, and more - https://ideasforrealestate.com/socialposts
See show notes & the full blog: https://ideasforrealestate.com/episodes/planning-a-week-of-social-posts-for-realtors
Get daily social posts, interactive trainings, live coaching, newsletters, and support - checkout The Marketing Suite: https://ideasforrealestate.com/suite

*use code PODCAST25 at checkout to save 25% off your first month

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Whether you're looking to attract more sellers, win the listing when you get to that listing appointment, or simply do a great job when you have the listings so that in turn, you get more listings and continue that cycle, there are two big strategies we can focus on when it comes to listing generation - the listing presentation and the listing marketing plan. But what exactly is the difference between a listing presentation and a listing marketing plan? We're diving into just that in this episode of the Ideas for Real Estate podcast!

Join The Marketing Suite to attend my upcoming Marketing Plan Training + Template session - https://ideasforrealestate.com/suite-events/realtor-training-listing-marketing-plan

See show notes & the full blog: https://ideasforrealestate.com/episodes/listing-presentation-vs-listing-marketing-plan-for-realtors
Get daily social posts, interactive trainings, live coaching, newsletters, and support - checkout The Marketing Suite: https://ideasforrealestate.com/suite

*use code PODCAST25 at checkout to save 25% off your first month

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One of the biggest struggles Realtors face with their marketing is consistency. It can be hard to find a system that works for you to keep up with your social media marketing, reach out to your sphere, and prospect for new leads and business - all while keeping up with everything else that's going on in your life and in your business. So I'm sharing a clip from my recent live Realtor marketing training that highlights 5 inconsistency traps and how to overcome them!

Check out the full replay of the training - “How to Combat Overwhelm & Inconsistency in Your Marketing” - https://ideasforrealestate.com/rsvp - See show notes & the full blog: https://ideasforrealestate.com/episodes/five-inconsistency-traps-in-your-real-estate-marketing

Get daily social posts, interactive trainings, live coaching, newsletters, and support - checkout The Marketing Suite: https://ideasforrealestate.com/suite

*use code PODCAST25 at checkout to save 25% off your first month

Follow on Instagram: https://www.instagram.com/ideasforrealestate
All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com

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Short-form videos, like Instagram Reels or TikToks, can be some of the most effective forms of social media marketing for Realtors today. But how can you most efficiently create this kind of strategic content? I'm sharing my three favorite apps to help you do just that! These are the apps I personally use to edit videos, add captions, and DIY my video content for professional results!

Get daily social posts, interactive trainings, live coaching, newsletters, and support - checkout The Marketing Suite: https://ideasforrealestate.com/suite

*use code PODCAST25 at checkout to save 25% off your first month

See show notes & the full blog: https://ideasforrealestate.com/episodes/apps-for-editing-reels-videos
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I know a lot of real estate agents dread the question "why should I work with you and choose you to be my Realtor?" from potential customers. I was recently asked a very similar question - so I'm sharing how I answered it and how you can use my experience in your own business and can confidently answer this top question to your next potential home buyer or seller to grow your real estate career.

RSVP to my upcoming free Realtor Training: “How to Combat Overwhelm & Inconsistency in Your Marketing” - https://ideasforrealestate.com/rsvp

See show notes & the full blog: https://ideasforrealestate.com/episodes/how-to-confidently-articulate-your-value-as-a-realtor
Get daily social posts, interactive trainings, live coaching, newsletters, and support - checkout The Marketing Suite: https://ideasforrealestate.com/suite

*use code PODCAST25 at checkout to save 25% off your first month

Follow on Instagram: https://www.instagram.com/ideasforrealestate
All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com

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Showing up in your real estate marketing means being present, committed, and focused in your marketing. But above all, it means being there for your next customer so they can find you! Are you showing up for your real estate marketing? Here are five reasons why you should and how it can help build your business as a Realtor -

RSVP to my upcoming free Realtor Training: “How to Combat Overwhelm & Inconsistency in Your Marketing” - https://ideasforrealestate.com/rsvp

See show notes & the full blog: https://ideasforrealestate.com/episodes/the-superpower-of-showing-up-in-your-realtor-marketing
Get daily social posts, interactive trainings, live coaching, newsletters, and support - checkout The Marketing Suite: https://ideasforrealestate.com/suite

*use code PODCAST25 at checkout to save 25% off your first month

Follow on Instagram: https://www.instagram.com/ideasforrealestate
All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com

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Throughout my years of experience as a professional real estate marketer, I've found some of the biggest challenges Realtors face in their marketing are being overwhelmed, inconsistent & unsure where to begin. So in my free realtor marketing training, I'm giving you the tools for confidence & consistency in your real estate marketing to grow your Realtor career & reach your business goals

RSVP to my upcoming free Realtor Training: “How to Combat Overwhelm & Inconsistency in Your Marketing” - https://ideasforrealestate.com/rsvp

See show notes & the full blog: https://ideasforrealestate.com/episodes/mindset-in-real-estate-marketing
Get daily social posts, interactive trainings, live coaching, newsletters, and support - checkout The Marketing Suite: https://ideasforrealestate.com/suite *use code PODCAST25 at checkout to save 25% off your first month
Follow on Instagram: https://www.instagram.com/ideasforrealestate
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In this mini marketing episode, we're talking about filming video - but more specifically, filming videos in one take. When I first started video, I would film them over and over again. But now, I film most of my videos in just one take - and I have a process that you can use as well! So tune in to hear my top tips and tricks for saving time and being more efficient and purposeful with your Realtor video marketing by implementing my process for filming videos in just one take!

Check out one of my one-take videos here: https://ideasforrealestate.com/weekly
Get daily social posts, interactive trainings, live coaching, newsletters, and support - checkout The Marketing Suite: https://ideasforrealestate.com/suite

*use code PODCAST25 at checkout to save 25% off your first month

See show notes & the full blog: https://ideasforrealestate.com/episodes/film-real-estate-videos-in-one-take
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On your Instagram bio, you have the opportunity to include a clickable link. This is where you can guide potential customers exactly where you want them to go, and your chance to highlight how you can help plus provide more value. This is where you can take conversations off Instagram and move them closer to working with you! So, in today's episode, I'm sharing exactly how to optimize your Link-In-Bio for real estate & easy tools to create your new strategic link.

Get your Canva link-in-bio templates + daily social posts, interactive trainings, live coaching, newsletters, and support - join The Marketing Suite: https://ideasforrealestate.com/suite *use code PODCAST25 at checkout to save 25% off your first month
See show notes & the full blog: https://ideasforrealestate.com/episodes/instagram-link-in-bio-for-realtors
Freebie: Download My Weekly Marketing Action Plan - https://ideasforrealestate.com/weekly
Realtor Training: How to Create an Agent Intro Video to Attract More Customers: https://ideasforrealestate.com/suite-events/realtor-training-video-marketing
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Have you heard the buzz about AI tools for creating content? Today, we're diving into the pros and cons of using AI Writing for Real Estate, including Chat GPT and Canva’s Magic Write! These tools can be extremely helpful for Realtors when it comes to content creation and more, but there are a few cons to be aware of - so listen in to today's episode to hear my tips for trying these tools in your own Realtor marketing -

Get daily social posts, interactive trainings, live coaching, newsletters, and support - checkout The Marketing Suite: https://ideasforrealestate.com/suite *use code PODCAST25 at checkout to save 25% off your first month
Follow on Instagram: https://www.instagram.com/ideasforrealestate
All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com

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Marketing is fuel for businesses, especially in real estate. We know that with consistent, strategic marketing, we can attract more home buyers and sellers, engage your sphere for repeat and referral business, and keep the pipeline filling for sustainable results. Yet, time after time, marketing can become overwhelming, frustrating, and challenging to accomplish. So, in today's episode, I'm revealing a new way to approach your week by focusing on key tasks designed to give you a doable action plan every week.

Get your free copy of my Weekly Marketing Action Plan: ideasforrealestate.com/weekly

Learn more & join The Marketing Suite: https://ideasforrealestate.com/suite *use code PODCAST25 at checkout to save 25% off your first month

See show notes & the full blog: https://ideasforrealestate.com/episodes/weekly-marketing-action-plan-for-realtors

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Introducing the first episode in our new "mini-marketing" series! Inside I'm sharing best practices, tips, and ideas in bite-sized bits that you can leverage right away. For this week, we're talking about an issue that most agents struggle with and that's "making time for your marketing." So tune in to hear the latest tips that will help you show up with your marketing and be more productive when you do! - Get daily social posts, interactive trainings, live coaching, newsletters, and support - checkout The Marketing Suite: https://ideasforrealestate.com/suite *use code PODCAST25 at checkout to save 25% off your first month - Follow on Instagram: https://www.instagram.com/ideasforrealestate

All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com

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It's not easy to grow & sustain a business - there will be days where you feel like you can do anything and days where it's setback after setback. It's all part of the process to long-term success. So, let's have a real conversation about what that looks like! I've learned some valuable lessons in owning Ideas for Real Estate and launching my membership and marketing services. So I'm taking you behind the scenes of my business to help you with yours.

Learn more & join The Marketing Suite: https://ideasforrealestate.com/suite *use code PODCAST25 at checkout to save 25% off your first month

Episode 113 - Why You Need A Marketing Plan to Fuel Your Real Estate Business: https://ideasforrealestate.com/episodes/why-you-need-a-marketing-plan-for-your-real-estate-business

See the replay of my Marketing Planning Workshop to get my exact process & plan template: https://ideasforrealestate.com/suite-events/realtor-training-marketing-planning-workshop

See show notes & the full blog: https://ideasforrealestate.com/episodes/behind-the-scenes-planning-for-business-growth-for-realtors

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On the Ideas for Real Estate podcast this year, we've talked about everything from social media marketing for real estate to Realtor branding and more. So as we head into the new year, let's reflect on how to leverage this year's top tips for your real estate marketing strategy in 2023 -

Learn more & join The Marketing Suite: https://ideasforrealestate.com/suite *use code PODCAST25 at checkout to save 25% off your first month
See show notes & the full blog: https://ideasforrealestate.com/episodes/real-estate-marketing-lessons-2023
Marketing Strategy Episodes: - 105: How Target Marketing Can Help You in Today's & Tomorrow's Real Estate Market - 97: The Power of Modern Geographic Farming for Realtors. - 113: Why You Need A Marketing Plan to Fuel Your Real Estate Business.

Episodes for Consistently Engaging your Sphere:- 101: Realtor Newsletters 101: Engaging Your Sphere & Leads with Email.- 91: How to Engage your Realtor Sphere with Social Media Marketing.

Episodes for Authentic Content on Instagram: - 95: Building Trust Through Your Real Estate Marketing - 108: A Realtor Success story on Instagram and TikTok with Christine Remler. - 104: Instagram Only Wants Reels? Here's What Realtors Should Do.- 90: 3 Easy but Effective Instagram Reels Ideas for Realtors. - 94: Instagram Stories for Realtors: Ideas, Highlights, & Tips.- 100: How the Marketing Suite Empowers You.

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As we look towards the future, it's essential that we focus on Realtor marketing that will work and give the best returns on time, money, and energy. I've looked inside and outside the real estate industry and combined that with personal experience to see some very clear real estate marketing trends for 2023. So in this episode, I'm sharing the 10 marketing trends for Realtors to try as we enter the new year!

Learn more & join The Marketing Suite: https://ideasforrealestate.com/suite *use code PODCAST25 at checkout to save 25% off your first month
See show notes & the full blog: https://ideasforrealestate.com/episodes/real-estate-marketing-trends-2023
Episode 55: How to Generate Real Estate Leads Through Quizzes: https://ideasforrealestate.com/episodes/how-to-generate-real-estate-leads-quizzes
How to Tap into Profitable Opportunities with a Target Marketing Strategy Training: https://ideasforrealestate.com/suite-events/realtor-target-marketing-strategy
Episode 98: How to Leverage Modern Branding to Attract Your Dream Buyers or Sellers: https://ideasforrealestate.com/episodes/modern-realtor-branding
2023 Marketing Planning Training and Template: https://ideasforrealestate.com/suite-events/realtor-training-marketing-planning-workshop

Follow on Instagram: https://www.instagram.com/ideasforrealestate

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Education is a key component of success. The more you invest in improving yourself, the more you'll grow - which is why it's refreshing to see how much the real estate industry focuses on training. As somebody who has taught and attended many real estate marketing trainings, I know the power of an impactful training. The key, though, is to avoid trainings that won't get you results and instead, lean into the trainings that will work for you.

Because even if you walk away inspired by a training, it won't make a difference if you don't take action. So, in today's episode, I'm sharing how to stop wasting time and get more of the next Realtor marketing training you'll attend!

Learn more & join The Marketing Suite: https://ideasforrealestate.com/suite *use code PODCAST25 at checkout to save 25% off your first month

See show notes & the full blog: https://ideasforrealestate.com/episodes/realtor-marketing-trainings-tips

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I think it might be safe for me to assume that you likely have a lot going on in your life! It can be difficult to juggle everything from your day-to-day as an agent to your personal life. Then to throw in your real estate marketing - it can all be very overwhelming! You have videos to make, listings to promote, social media to keep up with, customers to reach out to.... the list of things to do can seem never-ending. Especially this time of the year as we're in the midst of the holiday season! That's why I wanted to replay this episode that I know you will find helpful. I'm sharing a straightforward strategy to help you work smarter and not harder with your marketing efforts -

Learn more & join The Marketing Suite: https://ideasforrealestate.com/suite
*use code PODCAST25 at checkout to save 25% off your first month

See show notes & the full blog: https://ideasforrealestate.com/episodes/how-to-maximize-your-real-estate-marketing-efforts

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Real Estate marketing can feel overwhelming or even frustrating. But this season, I want to take a minute to remind you that being in real estate is truly an opportunity! So in today's episode, we're focusing only on the good and taking a moment to highlight marketing to be thankful for -

Learn more & join The Marketing Suite: https://ideasforrealestate.com/suite
*use code PODCAST25 at checkout to save 25% off your first month

See show notes & the full blog: https://ideasforrealestate.com/episodes/real-estate-marketing-to-be-thankful-for

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Have you ever headed to social on a holiday, and all you see are "happy holidays" posts from every other Realtor you know? I have! And it makes me cringe, because I know that these posts are a missed opportunity!

So, let's avoid generic posts that aren't working and replace them with holiday marketing that makes people stop their scroll! In this episode, I'm sharing five tips to help you get more creative with your holiday marketing for real estate.

Learn more & join The Marketing Suite: https://ideasforrealestate.com/suite
*use code PODCAST25 at checkout to save 25% off your first month

See show notes & the full blog: https://ideasforrealestate.com/episodes/realtors-holiday-marketing-and-social-media

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Have you ever created a marketing plan for your business? If not, you're not alone! While many agents have completed "business planning," few agents and even brokerages have a true marketing plan in place.

And that's a missed opportunity because your marketing plan directly supports your business goals. Whether you want to hit a certain production goal next year or break into a new market, your marketing plan is there to support you. So, let's dive into exactly why you need a marketing plan to fuel your real estate business.

Learn more & join The Marketing Suite: https://ideasforrealestate.com/suite
use code TRAINING50 for half off your first month & to join the Marketing Planning Workshop*

See show notes & the full blog: https://ideasforrealestate.com/episodes/why-you-need-a-marketing-plan-for-your-real-estate-business

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On this special episode, I'm sharing my interview from the Know Like Trust Podcast - listen in as we chat all things real estate marketing from target marketing to top strategies for Realtors, tips for real estate marketing efficiency and effectiveness, and more!

Check out the Know Like Trust Podcast: https://www.knowliketrustpodcast.com/

See show notes & the full blog: https://ideasforrealestate.com/episodes/marketing-ideas-for-realtors-with-the-know-like-trust-podcast

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While we're busy getting into the holiday spirit, it can be easy to forget that this is your last chance to reach your goals this year and when you'll start creating momentum for the new year. You need a strategy that will engage your sphere and attract new home buyers and sellers! So, in today's episode, I'm sharing where you should focus when creating a complete holiday marketing plan for Realtors!

Learn more & join The Marketing Suite: https://ideasforrealestate.com/suite
*use code PODCAST25 at checkout to save 25% off your first month

See show notes & the full blog: https://ideasforrealestate.com/episodes/holiday-marketing-plan-for-realtors

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Short-form video is one of the most effective marketing strategies Realtors can use, and repurposing your video content is so important for expanding your reach and being more efficient!

So I'm sharing 3 ways to easily repurpose short-form video throughout your Real Estate marketing on social media like Instagram, TikTok and more, plus in email marketing, on your website, and beyond.

Learn more & join The Marketing Suite: https://ideasforrealestate.com/suite
*use code PODCAST25 at checkout to save 25% off your first month

See show notes & the full blog: https://ideasforrealestate.com/episodes/repurposing-short-form-video-content-for-realtors

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All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com

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Right now, my home state of Florida could use your support. So, instead of talking about marketing, in today's special episode, I wanted to take a minute and share how you can help after the devastating effects of Hurricane Ian.

So, if you can, please visit https://ideasforrealestate.com/episodes/help-florida-hurricane-ian to see how you can volunteer or donate. Any contributions are greatly appreciated and will help so many. Thank you for your time today, and our hearts are with everyone in Florida.

Learn more about how you can help:

https://ideasforrealestate.com/episodes/help-florida-hurricane-ian

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Marketing is constantly changing. Real estate is ever-evolving. And making sure that I'm at the forefront of what's happening is a core part of my personality and business. I want to make sure that I'm always delivering the very best. So, to stay up to date, I experiment on my side to find out what works and also learn from others to get fresh ideas and the latest trends.

That's why I recently went to Boston for a week to attend a leading marketing conference. And while I was there, I filled up a notebook with the latest ideas and trends so you don't have to!

In this episode, I'm sharing my biggest takeaways and a-ha moments for you to leverage in your own real estate marketing.

We're talking:
- My five takeaways from the Inbound conference to focus on in your marketing
- What to do about the social algorithms today
- Different marketing approaches to reach your goals & amplify your efforts

Learn more & join The Marketing Suite: https://ideasforrealestate.com/suite
*use code PODCAST25 at checkout to save 25% off your first month

See show notes & the full blog: https://ideasforrealestate.com/episodes/real-estate-marketing-takeaways-and-tips-for-realtors

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In today’s inspiring episode, Christine Remler, Realtor in South West Florida is sharing how she’s found success in her Real Estate Marketing by leveraging Instagram, TikTok, and video to build her brand and fuel her business.

Follow Christine on Instagram @christine_remler_realtor

Learn more & join The Marketing Suite: https://ideasforrealestate.com/suite
*use code PODCAST25 at checkout to save 25% off your first month

See show notes & the full blog: https://ideasforrealestate.com/episodes/realtor-success-story-instagram-tiktok-christine-remler

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When it comes to your real estate marketing, it's so important that you find a system that works for you and for your business as a Realtor - especially in today's market. The last thing you want is to bounce from one idea to the next or waste your time on efforts that don't work. So in this episode, we're continuing our conversation with part two from my recent live training: How to Thrive in a Shifting Market with a 3-Part Marketing Plan.

Learn more & join The Marketing Suite: https://ideasforrealestate.com/suite
use code PODCAST25 at checkout to save 25%* off your first month

See show notes & the full blog: https://ideasforrealestate.com/episodes/thrive-in-a-shifting-real-estate-market-with-a-realtor-marketing-plan-part-2

If you missed part 1, check out last week's episode or see the full blog here: https://ideasforrealestate.com/episodes/thrive-in-a-shifting-real-estate-market-with-a-realtor-marketing-plan-part-1

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What's your plan to thrive as a Realtor in today's real estate market and into the future? While you can't control the market, you can control your marketing! Now more than ever, it's essential that you position yourself as a trusted resource, continue to foster relationships, and attract new customers. Yet, to do that, you need a modern marketing strategy that is doable and will actually make a difference.

So this week and next week's podcast episodes are extra special as I'm giving you a front-row seat to my recent live training - How to Thrive in a Shifting Market with a 3-Part Marketing Plan. So, let's dive right into part 1 of this actionable and timely topic!

Learn more & join The Marketing Suite: https://ideasforrealestate.com/suite
*use code PODCAST25 at checkout to save 25% off your first month

See show notes & the full blog: https://ideasforrealestate.com/episodes/thrive-in-a-shifting-real-estate-market-with-a-realtor-marketing-plan-part-1

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In today's real estate market, Realtors need a marketing strategy they can take action on now and into the future. So I'm sharing three reasons why target marketing can help with social media marketing, relationship marketing, and building your business as a Realtor, even in a shifting real estate market.

Learn more & join The Marketing Suite: https://ideasforrealestate.com/suite
*use code PODCAST25 at checkout to save 25% off your first month

See show notes & the full blog: https://ideasforrealestate.com/episodes/target-marketing-in-todays-shifting-real-estate-market

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Instagram is clearly stating they want users creating Reels and sharing video content on the platform. So what does that mean for Realtors in their social media marketing? I'm sharing tips on what you can do to keep up and continue effective real estate marketing on Instagram through what to post, engaging with potential customers and more!

Learn more & join The Marketing Suite: https://ideasforrealestate.com/suite
*use code PODCAST25 at checkout to save 25% off your first month

See show notes & the full Blog: https://ideasforrealestate.com/episodes/instagram-reels-update-tips-for-realtors

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Instagram just rolled out a new feature that doesn't create any more work on your part, benefits you, and is easy to do! The new 'pinned posts' feature allows you to direct attention exactly where you want it, and that gives you opportunities for your real estate business! So, in today's episode I'm sharing exactly what pinned posts are, how to use them, and the type of content you'll want to feature!

Learn more & join The Marketing Suite: https://ideasforrealestate.com/suite
*use code PODCAST25 at checkout to save 25% off your first month

See show notes & the full Blog: https://ideasforrealestate.com/episodes/instagram-pinned-posts-ideas-realtors

Follow on Instagram: https://www.instagram.com/ideasforrealestate

All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com

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Imagine your ideal customer is ready to buy their next home. They’re not 100% sure where they want to live or are familiar with the area.

So, they head online, like so many of us do, and start researching.

They want to learn about the neighborhoods, greater community, and lifestyle in addition to finding the perfect home. Next, imagine a home seller goes online to find a reputable agent who specializes in their area to sell their home.

Now, ask yourself honestly - what’s the likelihood that they would find you and all that you offer - online?

So I'm replaying this top episode where I'll share exactly how to get your ideal customer to find you online by leveraging local SEO for real estate.

We'll be covering:

Why you should focus on SEO for your real estate website
How to select a niche
Getting started with keyword research
Creating content for your SEO strategy
How to promote your content
Continuously focusing on your website's SEO for long-term results

Be sure to tune in for an approachable take on SEO for real estate!

See show notes & the full Blog: https://ideasforrealestate.com/episodes/local-seo-for-real-estate-realtors

Follow on Instagram: https://www.instagram.com/ideasforrealestate

All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com

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This week, I'm sharing a replay of one of my most popular episodes "How to Find & Engage Your Next Homebuyer or Seller on Instagram." Because when we post on social media, we often get so caught up in coming up with our own content, getting more likes on everything we share, and driving the number of followers up. But are we missing out on a key opportunity?

In this episode, we're talking about how to find your next potential customer through Instagram. And once you find them how to start engaging authentically.

I'm excited to reveal my best tips & techniques to help you find your next home buyer or seller!

See show notes & the full Blog: https://ideasforrealestate.com/episodes/how-to-find-engage-your-next-homebuyer-or-seller-on-instagram

Mentioned Episodes:
- Episode 7: What to Post on Instagram for Real Estate Agents
- Episode 13: How to Write an Instagram Bio

Follow on Instagram: https://www.instagram.com/ideasforrealestate

All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com

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In this week's episode, I'm answering Realtor questions & sharing top tips for connecting with more customers through social media!

I'm sharing exactly how to overcome:
- What to post on social
- How to get engagement
- How to be consistent
- & how to get into the right mindset when it comes to social media

This is a very special episode because it is a replay of an exclusive Live Coaching Session inside The Marketing Suite!

Join me for future sessions - become a member of the Marketing Suite & use code PODCAST25 at checkout for 25% off your first month: https://ideasforrealestate.com/suite

See show notes & the full Blog: https://ideasforrealestate.com/episodes/success-on-social-media-as-a-realtor

Follow on Instagram: https://www.instagram.com/ideasforrealestate

All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com

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One of the best ways to stay top of mind and encourage business opportunities as a Realtor is through email marketing! Email is a valuable form of communication, and the right conversation can lead to your next closing.

So, in today's episode I'm sharing:- why you should make email newsletters a priority
- the content framework to follow
- and the best practices that lead to more results!

👉 Join The Marketing Suite: https://ideasforrealestate.com/suite
use code PODCAST25 for 25% off your first month

See show notes & the full Blog: https://ideasforrealestate.com/episodes/realtor-newsletters-engaging-sphere-leads-with-email-marketing

Follow on Instagram: https://www.instagram.com/ideasforrealestate

All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com

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This week, we're celebrating a milestone at the Ideas for Real Estate podcast - 100 episodes! So, thank you for tuning in and following along. My goal has always been to show up with strategic marketing to help you grow your business, and that commitment continues with the newest go-to resource I'm sharing with you today!

I'm so proud to share with you The Marketing Suite from Ideas for Real Estate - "the only membership exclusively for Realtors that empowers you with a monthly marketing plan & everything you need to execute." It also includes your monthly social media, trainings, email newsletters, and live coaching. It really does have it all and was designed to empower you!

👉 Join The Marketing Suite: https://ideasforrealestate.com/suite
Use code EPISODE100 for 50% off your first month

See show notes & the full Blog: https://ideasforrealestate.com/episodes/marketing-suite

Follow on Instagram: https://www.instagram.com/ideasforrealestate

All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com

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Ever feel like you're wasting time on social?

Not sure what to post to get results and actually grow your business?

Then don't miss my free Realtor Webinar: How To Show Up On Social With A Content Strategy That Works!

RSVP & save your spot: https://ideasforrealestate.com/trainings/social-media-content-strategy-for-realtors

You’ll Takeaway from the Masterclass:

Exactly what to post on social and content ideas
How to leverage my proven content pillar system
Real examples of strategic posts & why they work
How to stand out in your market & engage effectively
Your shortcut to planning 30-days worth of social
➕ I’m sharing a special bonus: 30 days of done-for-you content & reusable templates. (Yes, seriously!)

👉 Click here to RSVP (you can also access the replay here after June 9th) - https://ideasforrealestate.com/trainings/social-media-content-strategy-for-realtors

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While it might seem like you were just setting your 2022 business goals for your real estate career, we're already six months into your business and marketing plan! So in this episode, let's do an honest check-in with your real estate marketing to position you for success in 2022.

We're talking:

the five easy but eye-opening steps you should be doing
what to consider when it comes to your marketing ‘budget’
how to reevaluate your plan for success throughout the rest of 2022

See show notes & the full Blog: https://ideasforrealestate.com/episodes/real-estate-marketing-check-in

Download your copy of my complete Real Estate Marketing Plan: https://ideasforrealestate.com/plan

Book an agent strategy session with me: https://ideas-for-real-estate.mykajabi.com/offers/hpgA3PJb/checkout

Follow on Instagram: https://www.instagram.com/ideasforrealestate

All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com

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I've been busy behind the scenes working on a very exciting project that I cannot wait to bring to you very soon! So stay tuned for an upcoming announcement, and in the meantime, I hope you enjoy this replay of one of my top episodes on new construction marketing!

Are you looking to show up on social, brand yourself in your local community, attract new customers, and consistently market yourself online?

What if I told you that there was one form of marketing you could focus on that would check all of those boxes? The answer isn't too good to be true - the answer is marketing new construction homes!

I'm obsessed with new construction because it can be a goldmine for your real estate marketing. And I'm not talking about just attracting buyers. New construction marketing can form the basis of your strategy or be an easy content opportunity for REALTORS.

In this episode, we will cover why to invest time in it, how to get started with it, and some creative ideas for marketing.

So, let's steal that model home magic for your marketing in this week's episode!

Don't stress about taking notes! View the complete blog for this episode: https://ideasforrealestate.com/episodes/new-construction-marketing-for-realtors

Mentioned Freebies:- Social Media Calendar & Plan
- Personal Branding Photoshoot Worksheet
- All Freebies

Related Episodes:- Ep 7: What to Post on Social for Agents
- Ep 20: Writing Social Captions
- Ep 23: The Framework of a Successful Video
-Ep 26: Growing Your Personal Brand Through Branding Photos

Connect with me, Heather E. Colby:

Instagram - @IdeasforRealEstate

Facebook - @IdeasForRealEstate

Online - http://ideasforrealestate.com

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Branding is the foundation of your real estate marketing and a pathway to growing your business. But how exactly do you get started with a modern Realtor branding strategy that helps you attract more home buyers and sellers? In today's episode, I'm sharing three strategies that will set you up for success in your branding for real estate!

We're talking:- the customer-centric approach to connect you with buyers & sellers
- building a strategic brand that represents who you are
- going far beyond colors & logos to create a purposeful brand

See show notes & the full Blog: https://ideasforrealestate.com/episodes/modern-realtor-branding

Follow on Instagram: https://www.instagram.com/ideasforrealestate

All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com

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While it's not a new real estate marketing concept, geographic farming is worth a second look when it comes to your strategy. The principles and best practices of this traditional approach can be amplified when we give it a modern spin.

It can help you identify opportunities, stand out from your competition, and ultimately work with more customers. So, in today's episode, I'm sharing how to leverage the power of geographic farming for Realtors!

We're talking:- what modern geographic farming is
- how to choose a strategic and profitable farming area
- specific modern marketing ideas to execute in your farming strategy

See show notes & the full Blog: https://ideasforrealestate.com/episodes/geographic-farming-for-realtors

Follow on Instagram: https://www.instagram.com/ideasforrealestate

All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com

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As a Realtor, if you're not getting the results you're looking for from your marketing efforts, you're constantly spinning your wheels, or you're feeling frustrated, we have to face a hard fact: your real estate marketing isn't working for you.

So in today's episode, whether you need a small boost or major improvement, I'm sharing seven reasons why your real estate marketing isn't working and exactly what to do instead.

We're talking:- the biggest mistakes that could be costing you business
- what to do to avoid frustration and get results
- how to pivot and come from a place of positivity and opportunity

See show notes & the full Blog: https://ideasforrealestate.com/episodes/why-real-estate-marketing-isnt-working

Learn more & join IG Unlocked for Real Estate: https://ideasforrealestate.com/instagram-training-for-realtors-ig-unlocked

Learn more about Target Marketing: https://ideasforrealestate.com/episodes/target-marketing-realtors-real-estate

Follow on Instagram: https://www.instagram.com/ideasforrealestate

All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com

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It's possible to build a successful Real Estate business & Realtor brand without annoying sales strategies! So in today's episode, I'm sharing 4 top tips to create trust in your Realtor marketing that genuinely connects you with home buyers & sellers and helps grow your business through authentic connection -

We're talking:

The kind of content to share on social to build trust
Balancing promotional content
Showcasing your personality for authentic connections
Being genuine throughout your marketing

See show notes & the full Blog: https://ideasforrealestate.com/episodes/real-estate-marketing-trust

Learn more & join IG Unlocked for Real Estate: https://ideasforrealestate.com/instagram-training-for-realtors-ig-unlocked

Follow on Instagram: https://www.instagram.com/ideasforrealestate

All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com

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Showing up on Instagram Stories should be part of your real estate marketing strategy. It's a genuine way to show off who you are and form connections, whether you're a solo Realtor, team, or brokerage!

So in today's episode, I'm sharing:- Ideas for what to post on Instagram Stories
- Tips for using highlights in your marketing & branding
- How Instagram Stories can help you form connections with home buyers and sellers

See show notes & the full Blog: https://ideasforrealestate.com/episodes/instagram-stories-ideas-realtors

Watch the replay of my Q&A session + live preview of IG Unlocked: https://my.demio.com/ref/5AeFNrRCfViWpE8X

Learn more & join IG Unlocked for Real Estate: http://igunlocked.com/

Follow on Instagram: https://www.instagram.com/ideasforrealestate

All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com

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As a Realtor, working with more home buyers & sellers thanks to Instagram is entirely possible. In fact, Instagram is my preferred social platform to build a brand as an agent and develop relationships that lead to closings! But I recommend a personalized approach to Instagram built on seven key steps designed to work for you, in your market, and to attract your dream customers.

So in today's episode, we're talking about:- how you can build your Realtor brand & business through Instagram
- my seven steps to building a personalized Instagram marketing plan
- creating an Instagram strategy that works to fuel your sales pipeline

See show notes & the full Blog: https://ideasforrealestate.com/episodes/instagram-marketing-plan-for-realtors-that-leads-to-closings

Learn more or enroll in IG Unlocked - The Complete Instagram Marketing Course for Realtors: http://igunlocked.com/

Follow on Instagram: https://www.instagram.com/ideasforrealestate

All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com

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When building your Realtor branding, you want home buyers and sellers to remember you for real estate and how you can help them. But a 'you' centered brand may cause you to miss out on business. So in this week's episode, I'm sharing three reasons why you should focus on your customers when building your overall brand strategy.

We're taking:
- Your branding as a business decision
- Your brand's impact on potential customers choosing you
- Using your brand to stand out in the market

Shownotes & Blog: https://ideasforrealestate.com/episodes/why-impactful-realtor-branding-is-customer-focused

Get the Business-Building Social Kit for Realtors: https://ideasforrealestate.com/kit
*Use promo code PODCAST at checkout for 10% off

RSVP to Realther Summit 2022: https://ideasforrealestate.com/realther

Follow on Instagram: https://www.instagram.com/ideasforrealestate

All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com

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As a Realtor, your sphere is one of the greatest assets you have in your business. So in today's episode, you'll learn how to engage your sphere through a social media marketing strategy for repeat & referral business!

We're talking:
- The exact content to share for your sphere
- The right type of social accounts to use
- My top tips for consistently & authentically engaging your sphere on social

Shownotes & Blog: https://ideasforrealestate.com/episodes/how-to-engage-your-realtor-sphere-with-social-media-marketing

Get the Business-Building Social Kit for Realtors: https://ideasforrealestate.com/kit
*Use promo code PODCAST at checkout for 10% off

Learn more about IG Unlocked for Real Estate: http://igunlocked.com/

Follow on Instagram: https://www.instagram.com/ideasforrealestate

All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com

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Instagram Reels can increase your reach on social media as a Realtor meaning more potential home buyers & sellers viewing your posts - exactly what we want with your real estate marketing strategy!

But what if I told you they don't have to be challenging to make? In fact, I have three sure-fire ways for you to show up on Reels in an easy but effective way!

So in today's episode, I'm sharing 3 Easy but Effective Instagram Reel Ideas for Realtors!

We're talking:
- Ideas for the kind of content to use and create for Reels
- Top tips for successful implementation of Reels in your social marketing
- Examples & resources for an impactful Instagram Reels strategy

Shownotes & Blog: https://ideasforrealestate.com/episodes/three-easy-but-effective-instagram-reel-ideas-for-realtors

Get the Business-Building Social Kit for Realtors: https://ideasforrealestate.com/kit

Follow on Instagram: https://www.instagram.com/ideasforrealestate

All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com

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In today's episode, I'm revealing my favorite new tech tool that seamlessly transcribes audio to text. You might be surprised by all the ways this tool makes you more productive by saving you time on note-taking, aiding in customer communication, and even maximizing your real estate marketing content.

We're talking:
- Using AI to save time with note-taking and improve communications in your business
- Making the most of your real estate marketing content by using AI to easily translate materials across channels
- Increasing overall productivity and being more efficient with business initiatives

Shownotes & Blog: https://ideasforrealestate.com/episodes/productivity-hack-using-auto-transcriptions-in-your-real-estate-marketing-business

Try Otter.ai - https://ideasforrealestate.com/favorites

Follow on Instagram: https://www.instagram.com/ideasforrealestate

All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com

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There's been such an increase in the number of new REALTORS joining the Real Estate industry, and I've had a number of new agents contacting me with marketing questions.

So I wanted to replay episode 36 of the podcast - How to Market Yourself on Social as a New REALTOR - as I think it will answer a lot of questions and be a valuable resource for those of you just getting started in the industry.

In this episode, we're going to explore how to introduce yourself as a REALTOR on social and start building your personal brand.

Because you might not have real estate experience yet, but you DO have many advantages. Your personality, interests, and what's important to you can become the foundation of your brand.

The marketing habits you establish now will help you for years into the future. Keep in mind, all top producers started off with no transactions and a real estate license.

Let's dive into how to market yourself on social media when you're just getting started in real estate.

Shownotes & Blog: https://ideasforrealestate.com/episodes/socia-media-marketing-new-real-estate-agents

Mentioned Freebies:

Worksheet for New Agent Marketing
Social Media Calendar & Plan
Personal Branding Photoshoot Worksheet
All Freebies

Related Episodes:

Ep 7: What to Post on Social for Agents
Ep 26: Growing Your Personal Brand Through Branding Photos

Connect with me, Heather Colby:

Instagram - @IdeasforRealEstate
Facebook - @IdeasForRealEstate

Online - http://ideasforrealestate.com

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In today's episode, let's have a candid conversation about working through the challenging, frustrating, and overwhelming parts of life and throughout your real estate career to get to all the good stuff that lies ahead!

We're talking:
- Leaning into acceptance instead of negativity⁠
- Finding strength in support⁠
- Doing what you can when you can⁠
- Focusing on what's truly important⁠

View Complete Blog & Show Notes: https://ideasforrealestate.com/episodes/working-through-the-hard-parts-of-life-business

Follow on Instagram: https://www.instagram.com/ideasforrealestate

All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com

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In this week's episode, I'm addressing the question that's top of mind for many agents - "do you really need a real estate website for your REALTOR marketing?"

We're talking about:
- the seven reasons to consider having a real estate website
- how to use your website to attract leads and grow your business and career as a REALTOR
- why you could be losing business without your own website

View Complete Blog & Show Notes: https://ideasforrealestate.com/episodes/do-you-really-need-a-real-estate-website

Additional episodes mentioned:
- Episode 42: Approachable SEO for Local Real Estate: https://ideasforrealestate.com/episodes/local-seo-for-real-estate-realtors
- Episode 55: How to Generate Real Estate Leads Through Quizzes: https://ideasforrealestate.com/episodes/how-to-generate-real-estate-leads-quizzes
- Episode 63: Why Most Real Estate Websites Don't Work: https://ideasforrealestate.com/episodes/why-most-real-estate-websites-dont-work

Follow on Instagram: https://www.instagram.com/ideasforrealestate

All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com

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Many agents feel uncomfortable promoting themselves as the face of their REALTOR brand. So, in today's special podcast episode, we're getting real about showing up with confidence in your real estate branding and marketing!

We're talking about:

my personal story on showing up with confidence
changing your mindset when it comes to your brand and marketing
tips for overcoming struggles with confidence in your realtor branding

View Complete Blog & Show Notes: https://ideasforrealestate.com/episodes/showing-up-with-confidence-as-the-face-of-your-realtor-branding

Learn more about IG Unlocked, my complete Instagram marketing course: IGUnlocked.com

Follow on Instagram: https://www.instagram.com/ideasforrealestate

All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com

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How do you ensure your Real Estate marketing efforts are not only effective but also in compliance?

In this week's episode we're talking:

What REALTORS should keep in mind to be proactive about the laws, rules, and regulations to adhere to when it comes to advertising and marketing
Where to find real estate advertising rules, laws, and guidelines that impact you as an agent
Common marketing efforts to double-check for compliance

View Complete Blog & Show Notes: https://ideasforrealestate.com/episodes/are-you-in-compliance-with-real-estate-advertising-laws-rules-guidelines

Follow on Instagram: https://www.instagram.com/ideasforrealestate

All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com

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When evaluating the ROI of your efforts in your Instagram Marketing, 'likes' don't always lead to closings. So, what are the metrics you should focus on if Instagram is a part of your real estate marketing strategy?

In this week's episode, I'm sharing:
- The Instagram metrics REALTORS should focus on
- Why each metric matters
- What to track and pay attention to
- How you can use this info to improve your efforts and see more success through Instagram Marketing

View Complete Blog & Show Notes: https://ideasforrealestate.com/episodes/beyond-likes-what-metrics-to-track-on-instagram-for-realtors

Learn more about IG Unlocked, my complete Instagram marketing course: IGUnlocked.com

Follow on Instagram: https://www.instagram.com/ideasforrealestate

All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com

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I'm unpacking 2022's best real estate marketing trends and how you can leverage these ideas within your REALTOR marketing to get ahead and reach your goals!

We're talking:
- Where to focus your marketing to stand out & and make strides in your business
- How to successfully leverage the latest trends for your realtor marketing
- Actionable ideas you can implement in your own marketing plans

View Complete Blog & Show Notes: https://ideasforrealestate.com/episodes/taking-action-on-2022s-best-real-estate-marketing-trends

Access my free real estate marketing resources and downloads: https://ideasforrealestate.com/freebies

- Follow on Instagram: https://www.instagram.com/ideasforrealestate

- All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com

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Since I've launched Ideas for Real Estate as a full-time business, I've had to make some strategic decisions when it comes to investments. So, in this week's episode, I'm sharing behind-the-scenes of the top investments I've made, how they've made an impact, and how you can apply what's working for me to your own business!

We're exploring:

A behind-the-scenes look at my business as an entrepreneur
My most valuable investments & why they've made such an impact
My insights & recommendations for real estate agents when it comes to investments for their business and marketing based on my experience

View Complete Blog & Show Notes: https://ideasforrealestate.com/episodes/the-best-investments-ive-made-in-my-real-estate-marketing-business

Learn more about how to include content marketing in your strategy in these episodes:

Ep 64: Target Marketing for Realtors: How to Identify & Attract Your Dream Customer
Ep 52: Where to Find Creative Real Estate Content Ideas
Ep 42: Approachable SEO for Local Real Estate - Follow on Instagram: https://www.instagram.com/ideasforrealestate
- All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com

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It's empowering to start the new year with a detailed real estate marketing plan to guide you and help you reach your career goals. But oftentimes, your best intentions are forgotten as the year progresses. So, in this week's episode, we're getting real about how to keep the momentum going for your Realtor marketing plan throughout the entire year.

We're talking:
- Organization and accountability to help you stick to your plan
- How to keep room for new marketing opportunities as the year progresses
- Whether it's social media marketing, video marketing, or something else, the key to making your plan more enjoyable and doable
- Must-have elements to ensure your continued growth and career success in real estate

View Complete Blog & Show Notes: https://ideasforrealestate.com/episodes/7-ways-to-keep-the-momentum-going-for-your-realtor-marketing-plan
My favorite tools page (where you can try Evernote!): ideasforealestate.com/favorites
Download my marketing plan template: IdeasforRealEstate.com/plan
Learn more about IG Unlocked for Real Estate: IGUnlocked.com
Follow on Instagram: https://www.instagram.com/ideasforrealestate
All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com

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Real estate is an industry that is constantly moving and never stops. But it also means that seven days a week, 365 days a year, you're thinking about your business and your customers.

In the spirit of the holiday season, I invite you to give yourself a gift that will grow your business.

So, in this episode, we're talking:
- the five gifts I encourage you to give yourself this season that will help grow your business
- the mindset shift away from negativity to help propel your success
- the priorities you should incorporate to help reach your goals while taking care of you

View Complete Blog & Show Notes with links to all episodes mentioned: https://ideasforrealestate.com/episodes/what-you-should-give-yourself-to-grow-your-real-estate-business

Follow on Instagram: https://www.instagram.com/ideasforrealestate

All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com

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Over the course of 2021, we've covered a lot of topics on the podcast! From social media marketing to REALTOR branding and beyond, my goal is to always share with you actionable advice based on practical experience. I'll usher in new marketing ideas and experiment with what works to uncover the very best - and the very best are the concepts that we talk about on the show! So taking a look back, I've identified five clear takeaways from this year's episodes that you can use in your 2022 marketing strategy and beyond!

So in today's episode, we're talking:

the 5 key takeaways from the podcast this year you can use in your 2022 marketing strategy
why classic marketing strategies still work
the opportunities for success on social media
why branding & target marketing should be a focus in your business

View Complete Blog & Show Notes with links to all episodes mentioned: https://ideasforrealestate.com/episodes/five-biggest-realtor-marketing-takeaways-from-2021-episodes

Follow on Instagram: https://www.instagram.com/ideasforrealestate

All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com

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Instead of sending out generic greetings just to check 'holiday marketing' off your to-do list, I encourage you to think about the holidays a little bit differently. This time of year is an opportunity to reach out authentically and foster relationships - especially during Thanksgiving.

So in today's episode, we're talking:
- how holiday marketing can help your business through authentic connections
- three ideas to incorporate 'giving back' into your marketing
- how to use your marketing channels for good in your community

Holiday Social Media Pack for REALTORS : https://ideasforrealestate.com/holiday
*Use promo code PODCAST for 10% off through November 30th. The pack includes 50 done-for-you posts with captions that can be used through January, including 10 videos for Reels, Emails & more!

View Complete Blog & Show Notes: ideasforrealestate.com/episodes/thanksgiving-marketing-ideas-for-realtors-that-give-back

Follow on Instagram: https://www.instagram.com/ideasforrealestate

All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com

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Many agents spend November and Q4 focused on business planning, and we all know that having a plan is essential to success.

It's challenging to start a new year and gain momentum in your business if you don't have a framework to keep you on track. The same goes for your marketing - it's essential to have a guided strategy that works for your goals, in your market, and to reach your dream customers.

So, in today's episode, we're replaying "how to create a realtor marketing plan." That way, you can kick off 2022 with confidence knowing you have a plan in place!

View Complete Blog & Show Notes: https://ideasforrealestate.com/episodes/how-to-create-a-real-estate-agent-marketing-plan

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https://ideasforrealestate.com

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I often joke that I'm married to real estate, and it's true! But I don't just mean it's just my passion and 24/7 obsession.

You see, while I've been a pro real estate marketer since 2014, that's not the only way I said "I do" to the real estate life. I'm also married to a commercial broker, and this week is kind of special for us.

So, in honor of a milestone anniversary, I thought it would be fun to have my other half on the show to talk about his business strategy, commercial marketing, and our life together.

In this episode, we're talking all about:

How we both entered the real estate industry at the same time but in two completely different directions
How to provide service with your marketing to strengthen relationships
Leveraging your knowledge & expertise to generate opportunities
Different ways to stay in touch with your database and how repurpose content across multiple channels
My husband's journey to success in commercial real estate

And if you stick until the very end, my husband shares one thing he thinks most people don't know about me!

View Complete Blog & Show Notes: https://ideasforrealestate.com/episodes/how-to-master-writing-for-real-estate

Follow on Instagram: https://www.instagram.com/ideasforrealestate

All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com

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From creative listing descriptions to everyday emails, writing is a fundamental aspect of real estate. Yet, it's a skill that many agents haven't had the opportunity to improve.

So, in today's episode, I'm sharing how you can finally master writing for real estate.

We're talking about:

My favorite tool that improves your everyday writing for you
Quick tips & tricks you can implement right away to make your writing easier and more impactful
Writing in a way that reflects your agent brand
Shifting your writing to resonate with your audience based on the platform they're using

View Complete Blog & Show Notes: https://ideasforrealestate.com/episodes/how-to-master-writing-for-real-estate

Try Grammarly for Free: https://grammarly.grsm.io/ideas

Learn more about my favorite marketing tools: https://ideasforrealestate.com/favorites

Follow on Instagram: https://www.instagram.com/ideasforrealestate

All the Good Stuff (episodes, trainings & more!): https://ideasforrealestate.com

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The right tool for your real estate marketing can mean the difference between seeing success and struggling to see results.

So if you've ever had difficulties staying organized and consistent with your marketing, adhering to a cohesive brand, or showing up on social, then today's episode is for you because I'm sharing my favorite tools to give you an edge with your marketing.

We're talking about:

the top tool for staying organized in both your real estate marketing & your business
my favorite social media marketing, scheduling, and planning tool for REALTORS
the easy-to-use tool for your graphic design needs (without being an expert!)

View Complete Blog & Show Notes:https://ideasforrealestate.com/episodes/top-real-estate-marketing-tools-organization-branding-social-media

Follow on Instagram:

https://www.instagram.com/ideasforrealestate

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https://ideasforrealestate.com

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When it comes to real estate marketing, the holidays are my favorite time of the year. It's a season where we can creatively engage those you already know and even leverage opportunities to attract new customers.

So, this week I'm sharing six real estate content ideas that you can use for social, your website, emails, or even video to form more connections.

We're talking about:

how home and holidays go hand-in-hand for creative marketing opportunities for REALTORS
specific marketing ideas to engage with past customers or your sphere throughout the holidays
holiday marketing ideas to generate new business by attracting home buyers and sellers

View Complete Blog & Show Notes: https://ideasforrealestate.com/episodes/real-estate-content-ideas-for-holiday-marketing

Follow on Instagram:https://www.instagram.com/ideasforrealestate

All the Good Stuff (episodes, trainings & more!):https://ideasforrealestate.com

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At a time when my life was the shakiest it's ever been, I mean, I couldn't even walk on my own, I decided it was time to dive headfirst into something I knew would help so many and make a positive impact in our industry. And that something turned everything is IG Unlocked for Real Estate.

On today's episode, I'm sharing my personal story of the journey that led me to create IG Unlocked for Real Estate & why I know it can change your business as a Realtor!

Join me in IG Unlocked for Real Estate (doors close Oct. 14th): https://ideas-for-real-estate.mykajabi.com/IG-Unlocked

View complete blog & show notes: https://ideasforrealestate.com/episodes/journey-to-ig-unlocked-for-real-estate-instagram-marketing

Follow on Instagram:
https://www.instagram.com/ideasforrealestate

All the Good Stuff (episodes, trainings & more!):
https://ideasforrealestate.com

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When it comes to Real Estate marketing, your mindset can make or break you when it comes to your success. If you believe in yourself and what you're doing, you have a far greater chance of accomplishing whatever you set out to do

So in today's very special podcast episode, I'm sharing a live snippet from my recent masterclass: How Successful Realtors are Getting Business from Instagram.

I'm sharing secret one from the masterclass that covers:

a simple but powerful decision that you can make right away
the proactive mindset that empowers you to overcome your challenges
gaining confidence in what you do on Instagram because there's a purpose behind it

So, if you'd like to join me live in my upcoming masterclasses where I'll share the other two secrets top agents know about Real Estate marketing, I'm hosting two more next week on October 13th & 14th - There's still time to sign-up at ideasforrealestate.com/masterclass

Learn more & save your spot in IG Unlocked for Real Estate: The complete Instagram marketing course designed for modern Realtors to grow their businesses: https://ideas-for-real-estate.mykajabi.com/IG-Unlocked
- Doors close Oct. 14th

View complete blog & show notes: https://ideasforrealestate.com/episodes/the-powerful-mindset-shift-successful-agents-adopt

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https://www.instagram.com/ideasforrealestate

All the Good Stuff (episodes, trainings & more!):

https://ideasforrealestate.com

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Have you ever felt like the Instagram algorithm was just out to get you? Or that you'll never compete with the real estate influencers of the world?

In this episode, I'm busting three myths that are not only common, but could be costing you business. We're talking about:
- the algorithm & how you can leverage it to grow your business
- why you don't need thousands of followers to see success
- why it's not too hard to get customers through Instagram & the unique potential the platform offers that you should keep in mind

Want to learn more about successful Instagram Marketing for Realtors?Why is it that some agents are selling millions of dollars in real estate thanks to Instagram? Yet, others are struggling to see results. Do agents working with more buyers and sellers know something that you don't? Join me to learn how you can grow your business by following the principles that are working for successful agents. I'll show you how in my free, live masterclass: How Successful Realtors are Getting Business from Instagram - learn the 3 secrets top agents use to attract more buyers & sellers (without thousands of followers or annoying sales strategies!)
In this masterclass, you'll learn:- the powerful mindset shift successful agents adopt
- the essential strategy for attracting buyers & sellers
- the 'conversations to closings' method that connects you with more qualified customers

RSVP & reserve your spot in the live masterclass session that works best for you: https://ideasforrealestate.com/masterclass

View Complete Blog & Show Notes: https://ideasforrealestate.com/episodes/instagram-myths-costing-realtors-business

Follow on Instagram:

https://www.instagram.com/ideasforrealestate

All the Good Stuff (episodes, trainings & more!):

https://ideasforrealestate.com

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What if I told you there's an advantage to help you stand out from the competition, attract more home buyers & sellers, & create a marketing foundation for long-term success?

Well, you have access to this advantage right this very minute. And it doesn't involve cheesy sales tactics or an impossible plan to follow. You just might not be leveraging it to its fullest potential - but the potential is there, and it's on Instagram!

In this episode, I'm sharing:
-the unique opportunity Instagram offers modern REALTORS
-why you should leverage Instagram to attract your next home buyer and seller
-why Instagram is the platform you should be using to start conversations that can turn into customers
-how smart Instagram strategies can be your best Real Estate marketing technique to grow your business, for free!

Want to learn more about Instagram Marketing?
Social media remains one of the most effective forms of marketing you can do as a real estate agent, but how to accomplish it is a challenge for many. That's why I'm so proud to announce my marketing course, IG Unlocked for Real Estate: Your Instagram Blueprint to Attracting More Home Buyers & Sellers. In this exclusive course, I'm revealing how to:
- brand yourself
- attract your dream home buyer & seller
- exactly what to post
- how to take advantage of trending features (like Reels)
- how to get engagement
+ we'll create an Instagram marketing plan that works for you!
If you'd like to leverage Instagram in your real estate marketing, this course is the complete roadmap you've been looking for. Sign up for the waitlist for IG Unlocked for Real Estate - doors officially open on October 5th! https://ideasforrealestate.com/waitlist

View Complete Blog & Show Notes: https://ideasforrealestate.com/episodes/why-instagram-marketing-for-modern-realtors

Follow on Instagram:
https://www.instagram.com/ideasforrealestate

All the Good Stuff (episodes, trainings & more!):
https://ideasforrealestate.com

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Instagram is my favorite social media platform for real estate. It's a place where you can grow your brand as an agent, stand out with your marketing, and form relationships with more home buyers and sellers.

Instead of convincing people to work with you or paying for pricey leads, you can attract local buyers and sellers to you by following a few key tips for Instagram Marketing!

In this episode, I'm sharing:

Instagram SEO insights
How to use hashtags strategically
Creating content that's found locally
Optimizing your profile
& more to attract buyers and sellers!

Want to learn more about Instagram Marketing?

Social media remains one of the most effective forms of marketing you can do as a real estate agent, but how to accomplish it is a challenge for many. That's why I'm so proud to announce my marketing course, IG Unlocked for Real Estate: Your Instagram Blueprint to Attracting More Home Buyers & Sellers. In this exclusive course, I'm revealing how to:

brand yourself
attract your dream home buyer & seller
exactly what to post
how to take advantage of trending features (like Reels)
how to get engagement
we'll create an Instagram marketing plan that works for you!

If you'd like to leverage Instagram in your real estate marketing, this course is the complete roadmap you've been looking for. Sign up for the waitlist for IG Unlocked for Real Estate - doors officially open on October 5th! https://ideasforrealestate.com/waitlist

View Complete Blog & Show Notes:

https://ideasforrealestate.com/episodes/get-found-on-instagram-local-realtor-with-hashtags

Download my Instagram Bio Template:

https://ideas-for-real-estate.mykajabi.com/intagram-bio-template-relators

Follow on Instagram:

https://www.instagram.com/ideasforrealestate

All the Good Stuff (episodes, trainings & more!):

https://ideasforrealestate.com

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Marketing and technology are essential to today's agent. Marketing empowers you to attract new customers and build stronger relationships within your network, while the right tech can save you valuable time and frustration. Together they are a powerful combination for your real estate career, and many brokerages offer marketing & tech stacks to further support their agents.

Yet, how do you know if a brokerage's offerings are right for you?

Today we're having a meaningful conversation about how to evaluate your own needs to see how that aligns with what a brokerage provides.

Because there are many reasons to evaluate a brokerage's marketing & tech offerings.

You might be thinking about making a move to another brokerage.
Or you want to take a step back and honestly review how your current brokerage supports you.
On the other hand, you might be brand new to the business and choosing your first brokerage.
Or maybe you want to learn how better to take advantage of what your current brokerage offers.

Whatever the reason, it's a valuable exercise for any agent to consider. So, tune in to hear firsthand what you should consider from a former brokerage Chief Marketing & Tech Officer.

View Complete Blog & Show Notes:
https://ideasforrealestate.com/episodes/choosing-real-estate-brokerage-marketing-technology Download the Complete Marketing Plan:
https://ideasforrealestate.com/plan

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https://www.instagram.com/ideasforrealestate

All the Good Stuff (episodes, trainings & more!):https://ideasforrealestate.com

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Video works for real estate marketing, bottom line. It not only captures people's attention, but it's memorable and creates connections that can lead to closings. This strategy is ideal for agents who are looking to grow their businesses in authentic ways.

And when you combine the effectiveness of video with the popularity of Instagram, you have a unique opportunity to engage potential home buyers and sellers while establishing your agent branding. From Instagram Stories to IGTV to Reels, you have a variety of features to engage with Instagram's over a billion users!

Whether casual or professional, video empowers you to speak directly to your target customer about what's important to them and how you can help as an agent.

But I get it. Video can be challenging for most people. So, I've created a 5-day challenge for you to start implementing video on Instagram ASAP!

View Complete Blog & Show Notes: https://ideasforrealestate.com/episodes/instagram-video-challenge-realtors

Join the 5-Day Instagram Video Challenge:
https://ideasforrealestate.com/videochallenge

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https://www.instagram.com/ideasforrealestate

All the Good Stuff (episodes, trainings & more!):https://ideasforrealestate.com

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The world is full of options. Head online, and you'll find over a billion websites and about 4 billion active social media users. There's a website for everything you can imagine and somebody scrolling through social interested in that same info.

And when we think about real estate, it can be a saturated industry as well. There are about 1.5 million Realtors in the U.S. today, and they're all looking for more business. So, if you approach your online marketing with the wide net of simply "looking to attract any & all buyers & sellers," it's going to be challenging for you to stand out.

But if your website and social media are targeted, then you're no longer one in a billion. You're THE agent your dream customer can't wait work with.

When it comes to digital marketing, you need to have a targeted strategy. Whether you're focused on attracting new customers through social or your website, it can be challenging to gain momentum if you're hopping from one idea to the next. While online marketing for real estate can start to feel overwhelming, there's a basic principle you can rely on.

The more you talk about something, the more you'll be known for something. Learn how in this week's episode!

View Complete Blog & Show Notes: https://ideasforrealestate.com/episodes/target-marketing-realtors-real-estate

Featured Freebie: "Target Marketing Blueprint"
https://ideasforrealestate.com/target

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https://www.instagram.com/ideasforrealestate

All the Good Stuff (episodes, trainings & more!):https://ideasforrealestate.com

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Whenever we want to learn or do something, we head online to find out more. This action is especially true in real estate! Homebuyers and sellers are doing their own research and looking at homes for sale right from their phones, and more often than not, they're using apps like Realtor.com and Zillow.

And in this highly competitive online world, many real estate agents have abandoned their websites to either buy leads or build their businesses using social media or relationship-based strategies.

Because the thought is "most real estate websites don't work," and I agree with that statement!

But what if I told you that there's still ample opportunity in your own real estate website with the right strategy in place?

View Complete Blog & Show Notes: https://ideasforrealestate.com/episodes/why-most-real-estate-websites-dont-work

Download Marketing Freebies:
https://ideasforrealestate.com/freebies

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All the Good Stuff (episodes, trainings & more!):https://ideasforrealestate.com

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Long before podcasts, tv shows, or even books, people passed down knowledge through story.

The stories told connected people across time and were a way to entertain and share life lessons. And while communication has evolved, the value of story continues. You might not realize it, but every day you take part in multiple stories. From the TV shows you love to binge to the memories you create for your home buyers and sellers, stories shape our everyday lives. They keep you interested, able to recall information, and most of all - they play to our emotions.

And by leveraging storytelling in your real estate marketing, you can start forming connections that will last a lifetime. It all starts with the right story.

View Complete Blog & Show Notes: https://ideasforrealestate.com/episodes/storytelling-for-real-estate-marketing-branding

Download Marketing Freebies:
https://ideasforrealestate.com/freebies

Follow on Instagram:
https://www.instagram.com/ideasforrealestate

All the Good Stuff (episodes, trainings & more!):https://ideasforrealestate.com

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We all only have 24 hours in a day. How you spend that time can either make you want to pull your hair out or set you up for success. Because when you're organized with the right tools to support you, you can focus on what matters most - professionally and personally.

And when it comes to your real estate marketing, you will be more effective if you're organized in an enjoyable way. There's nothing worse than tech that is so complicated it doesn't help! So, in today's episode, I'm covering how to combine my favorite all-in-one digital tool with a pen & paper system to keep you on track.

And spoiler, I use both these tools every day and know you'll find value in them too across!

Try out Evernote or the Full Focus Planner - https://ideasforrealestate.com/favorites

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Big changes coming to Ideas for Real Estate to better support you! But first, thank you for joining me as I share my passion - real estate marketing - week by week. I hope that you've been able to learn something new and have valuable takeaways that you can implement into your business. My goal with Ideas for Real Estate has always been to be your go-to source of authentic marketing. I know there are a lot of resources available, and I thank you for tuning in here. In today's mini-episode, I'm excited to share changes that will empower me to better support you! Learn more in this week's episode. P.S. Don't miss the IG Unlocked Waitlist: https://ideasforrealestate.com/waitlist

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Ever feel like it's impossible to keep up with social media marketing for real estate? It seems like every week, one of the platforms makes a change, or what was working last year is now a waste of time. These changes and everyday challenges then lead to widespread myths.

And I find that if you believe one of these myths, it's likely to impact how successful you'll be with your overall strategy. It's so easy to let a misconception or even limiting belief take hold of our marketing. You might have heard these myths somewhere or started agreeing with them yourself.

So, listen in to hear the nine social media marketing myths that could be leading to fewer opportunities for you and ultimately fewer closings!

View Complete Episode Blog & Links: https://ideasforrealestate.com/episodes/social-media-marketing-myths-realtors

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If you're trying to build your personal brand as a real estate agent, then I hope you're embracing videos. Videos show off who you are in a way that's captivating and, above all - personal.

And in today's age, videos can be quick to create and easy to implement into your real estate marketing strategy. You don't need to hire a videographer or spend money on equipment to get results. You just need to show up, be yourself, and create engaging content.

And Instagram thinks video is key as well. In fact, they recently announced that "Instagram is no longer a photo-sharing app." Instagram sees the success of platforms like TikTok and YouTube, and they want to lean even more into video. And I want you to be able to capitalize on the effectiveness of video on social as well.

So in today's episode, I'm sharing 7 creative ideas for video that you can film with your phone and share right away on Instagram.

Episode's complete blog post: ideasforrealestate.com/episodes/video-ideas-instagram-for-realtor-branding

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As far as I see it, summertime can quickly go two ways for your marketing.

Now, for the rest of the month, I'm doing a "summer of social." Every week, I will discuss different topics geared to help you with your social media marketing. We'll be covering everything from best practices to hacks to save time to branding yourself and everything in between.

So, let's kick off the series with the Do's & Dont's of Social Media Marketing in the Summer. That way, you can move forward with a marketing strategy that aligns with your ideal Summer.

View Episode's Blog:

ideasforrealestate.com/episodes/realtor-social-media-marketing-summer

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The past 18 months of my life did not go as planned. And I'm sure the same can be said for you. Whether it was the uncertainty of COVID or the crazy market of today, life has been unpredictable for many.

I, for one, have learned a lot about myself and my marketing during this time.

At the start of 2020, I was diagnosed with a life-changing health issue, and in the last eight months, I've had three major hip major surgeries to fix it.

Despite all the challenges along the way, I've never been happier with what I'm doing or prouder of how Ideas for Real Estate is growing

So, on this week's episode, I'm sharing the biggest marketing lessons I've learned during this time.

View Episode's Blog:

https://ideasforrealestate.com/episodes/real-estate-marketing-health-lessons

Mentioned Episodes:

Pinterest Marketing
SEO for Realtors

Freebies:

Download my top worksheets & guides

Connect with me, Heather E. Colby:

Instagram - @IdeasforRealEstate
Facebook - @IdeasForRealEstate
Pinterest - @IdeasForRealEstate
Online - http://ideasforrealestate.com

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Our love for quizzes often begins at a young age. Remember completing them in magazines or creating your own to find out who'd you marry?

Now, we're often sucked into Buzzfeed-style quizzes to determine which TV show characters were most alike and other silly topics meant solely to entertain. But what if you could take the irresistibility of a quiz and use it for lead generation? I've been doing just that with my marketing and what to share how you can create relevant quizzes to attract more buyers & sellers for your own real estate business.

I'm a sucker for a good quiz. I see them tempting me on social and can't help but click to find out my results. Often, the quizzes you see online are just for fun, like which Friends character are you most like.

However, quizzes have the incredible power to be a significant lead generator in your real estate business. And the types of quizzes I'm talking about aren't just for fun. Strategic quizzes can help you engage customers with real estate topics that matter. When was the last time you thought of lead gen as fun?

So, whether you're somebody who struggles with lead gen or is looking for a creative idea, this episode is for you!

Take the Free Masterclass:

https://ideasforrealestate.com/quiz

View Episode's Blog:

https://ideasforrealestate.com/episodes/how-to-generate-real-estate-leads-quizzes

Related Episodes:

Ep 50: 10 Costly Email Marketing Mistakes
Ep 44: Social Media Posts for Sellers
Ep 14: Elements of Successful Lead Capture

Connect with me, Heather E. Colby:

Instagram - @IdeasforRealEstate
Facebook - @IdeasForRealEstate
Pinterest - @IdeasForRealEstate
Online - http://ideasforrealestate.com

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People are looking for more from their homes and where they live. They want more options inside the home. Rooms that are multi-use, dedicated offices, beautifully organized spaces, and home gyms were on the rise thanks to 2020.

But they are also looking for more outside the home. They want to live in a community that supports their interests, activities, and passions. They're looking for a lifestyle, not just a home.

In this episode, I'm sharing how you can leverage lifestyle marketing in your local communities to attract new customers, establish yourself in a niche, and even engage those you already know.

I'll be covering:

What is lifestyle marketing & why focus on it
How to identify opportunities for lead gen
Content ideas you can easily implement
How to brand yourself through lifestyle marketing
And the hidden opportunities

So, don't miss today's topic, which many agents are not leveraging in their marketing!

View Episode's Blog:

https://ideasforrealestate.com/episodes/lifestyle-marketing-ideas-real-estate

Related Episodes:

Ep 23: The Framework of a Successful Real Estate Video
Ep 26: Growing Your Personal Brand & Social Through Branding Photos
Ep 39: Branding for Real Estate Agents Part 1
Ep 52: Where to Find Creative Ideas
Ep 42. SEO for Real Estate

Connect with me, Heather E. Colby:

Instagram - @IdeasforRealEstate
Facebook - @IdeasForRealEstate
Pinterest - @IdeasForRealEstate
Online - http://ideasforrealestate.com

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It’s true what they say - the more personality you can add to your marketing, the more likely you are to develop genuine connections.

So, in today’s episode, I’m covering how to authentically and confidently inject some personality into your marketing!

View Episode's Blog:

https://ideasforrealestate.com/episodes/personality-real-estate-marketing

Related Episodes:

Ep 4: Overcoming the Fear of Video for Real Estate Agents
Ep 23: The Framework of a Successful Real Estate Video
Ep 26: Growing Your Personal Brand & Social Through Branding Photos
Ep 20: Three Easy Prompts When You Don’t Know What to Say
Ep 39: Branding for Real Estate Agents Part 1

Connect with me, Heather E. Colby:

Instagram - @IdeasforRealEstate
Facebook - @IdeasForRealEstate
Pinterest - @IdeasForRealEstate
Online - http://ideasforrealestate.com

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If you've ever stared at the computer waiting for inspiration to strike, then this episode is for you!

Over the years, I've found that content is the ultimate goldmine of real estate marketing. It empowers you to show up with your branding, reach a specific buyer or seller, engage past customers, and always have something to say on social. The challenge, though, can be coming up with topics.

Whether you're in a marketing rut or don't know where to begin, I'm sharing the best places to find real estate content ideas. That way, you can spend less time spinning your wheels and more time connecting with your next customer.

View Episode's Blog:

https://ideasforrealestate.com/episodes/creative-real-estate-content-ideas-for-realtors

Related Episodes:

Ep 05: How to Create a Marketing Plan
Ep 07: What to Post on Social
Ep 09: Three Reasons to Start a Blog
Ep 28: How to Repurpose Content
Ep 34: Pinterest for Real Estate Marketing
Ep 42: SEO for Real Estate

Connect with me, Heather E. Colby:

Instagram - @IdeasforRealEstate
Facebook - @IdeasForRealEstate
Pinterest - @IdeasForRealEstate
Online - http://ideasforrealestate.com

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How much time and money have you spent looking for new leads or sources of business?

It can be stressful, constantly filling up your real estate business' pipeline. But one of the most overlooked forms of marketing today is your email list. The people you know and the people you attract could lead you to your next closing.

Email marketing has an incredibly high ROI and low entry cost. All the fancy tech aside, all your need is an email to start. How amazing would it be to send an email after this podcast that connects you with your next buyer or seller - it's entirely possible!

This week's blog and podcast are part two of an email marketing series. Last week we covered the first five mistakes real estate agents make.

Not branding yourself through your emails
Not consistently using email marketing
Not updating your marketing list or maintaining your database
Not segmenting for targeted emails
Not having a goal for each email

If you missed part one, view it here, and now let's dive into the next costly mistakes you could be making.

View Episode's Blog:

https://ideasforrealestate.com/email-marketing-realtors-real-estate-agents-mistakes-part-2

Related Episodes:

Ep 05: How to Create a Marketing Plan
Ep 07: What to Post on Social
Ep 39: Branding Part 1

Connect with me, Heather E. Colby:

Instagram - @IdeasforRealEstate
Facebook - @IdeasForRealEstate
Online - http://ideasforrealestate.com

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Social media is an incredible place. You never know how opening up and sharing your story could connect you with somebody else. That's exactly what happened to me when the lovely Laura of the "Help for Hip Dysplasia Podcast" reached out to me about sharing my story on her podcast. We talked about my diagnosis, how it changed my life and plans to start a family, all my surgical complications, and my journey so far. I've had my ups. I've had my downs. But I'm moving forward, and I hope my story can help somebody else who is going through a tough time. So, if you're interested in learning about how a walk-around Epcot changed my life forever, then tune in to this week's special episode to hear the interview.

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When you hear the phrase "email marketing," does it make you groan and think about all the things you'd rather be doing? Or is it something that excites you and you see opportunity in? If your attitude towards email marketing has been lukewarm lately, I'm going to change your mind after this episode!

Because even in 2021, email marketing is still one of the most effective forms of real estate marketing you can do. And if you do it well, it can be a representation of your branding, a form of connection, and a major driver in your business. Not to mention an opportunity in the market because many real estate agents are making the mistakes we're talking about in today's episode.

View Episode's Blog:

https://ideasforrealestate.com/email-marketing-realtors-real-estate-agents-mistakes-part-1

Related Episodes:

Ep 05: How to Create a Marketing Plan
Ep 07: What to Post on Social
Ep 39: Branding Part 1

Connect with me, Heather E. Colby:

Instagram - @IdeasforRealEstate
Facebook - @IdeasForRealEstate
Online - http://ideasforrealestate.com

View Details

Have you heard the buzz surrounding Apple's iOS 14.5 update?

It isn't the new fire heart emoji that has everyone talking - it's the new App Tracking Transparency (ATT) feature that's making headlines.

This new feature allows users to allow or not allow apps to track activity across other companies' apps and websites. While Apple is portraying itself as pro-privacy, Facebook is publicly fighting back and criticizing the changes.

But what does this mean for real estate marketing?

In this episode, I'm covering what ATT is, how it will impact Facebook advertising, my opinion on the real estate search apps, and what the takeaways are for real estate agents.

While Apple is emphasizing privacy protection, Facebook is fighting back that it's a blow to small businesses. And big real estate tech sites, like Zillow and Realtor, have apps that could be affected. Let's explore what this means for the industry and the average real estate agent.

View Episode's Blog:

See screenshots of the notifications, watch the video from Apple, get resources to update your Ads, and read the complete article -
ideasforrealestate.com/episodes/ios-145-update-real-estate-marketing-and-realtors

Related Episodes:

Ep 05: How to Create a Marketing Plan
Ep 07: What to Post on Social
Ep 39: Branding Part 1

Connect with me, Heather E. Colby:

Instagram - @IdeasforRealEstate
Facebook - @IdeasForRealEstate
Online - http://ideasforrealestate.com

View Details

Have you ever been unsure where to begin when it comes to your real estate marketing? From social media to lead generation to video to branding - the list never seems to end!

But your real estate marketing doesn't have to be complicated.

Once you're ready to begin, you just need a plan to follow and execute. That's why on this special episode, during my birthday week, I'm sharing all my best freebies. That way, you can download the right resource that will make a difference in your business!

In this episode, I'll be covering the best real estate marketing templates, including my:

"Complete REALTOR Marketing Plan"
"30 Days of Social Media Calendar"
"Branding Analysis Worksheet"
"Branding Photoshoot Worksheet"
"Strategic Video Worksheet"
"Social for New Agents Worksheet"
"Instagram Bio Template"

View Episode's Blog:

ideasforrealestate.com/episodes/real-estate-marketing-templates-guides-pdf-downloads

Download Episode's Freebie:

ideasforrealestate.com/episodes/real-estate-marketing-templates-guides-pdf-downloads

Related Episodes:

Ep 05: How to Create a Marketing Plan
Ep 07: What to Post on Social
Ep 13: Instagram Bio for REALTORS
Ep 23: Framework for Videos
Ep 26: Branding Photos
Ep 39: Branding Part 1
Ep 40: Branding Part 2

Connect with me, Heather E. Colby:

Instagram - @IdeasforRealEstate
Facebook - @IdeasForRealEstate
Online - http://ideasforrealestate.com

View Details

If you're looking to connect with more buyers and sellers while growing your brand as a real estate agent, then Instagram Reels could be for you!

Riding the coattails of the Tik-Tok boom, Instagram Reels offers scroll-stopping videos that you just can't help but watch.

And you don't have to do any silly dances to see results in your real estate marketing. So, on this week's episode, we're diving into Instagram Reels for REALTORS.

If you're wondering if it's worth your time? I'll skip right to the spoiler - if you're marketing on Instagram, it definitely is!

In this episode, we'll cover:

What are Instagram Reels
Why Use Them
Creative Examples
Tips for Your Marketing

Whether you're looking to dive deeper into niche marketing, work on your agent branding, farm a geographic area, or even promote your listings, you can do it all with Reels!

Check out my first Reel here -https://www.instagram.com/p/CNdpaSpjr-j/?utm_source=ig_web_copy_link

View Episode's Blog:

ideasforrealestate.com/episodes/instagram-open-house-post-strategy

Related Episodes:

Ep 08: Strategic Hashtags
Ep 13: Instagram Bio for REALTORS
Ep 25: Tik Tok for Real Estate
Ep 45. Seven Day Open House Strategy

Connect with me, Heather E. Colby:

Instagram - @IdeasforRealEstate
Facebook - @IdeasForRealEstate
Online - http://ideasforrealestate.com

View Details

One of my biggest marketing cheats has constantly been reusing listing photos.

We're always looking for content in real estate marketing, and it's a shame to waste high-quality images!

And now, more than ever, homes are selling incredibly quickly. You might have hardly used the photos at all before the home goes under contract. But here's the thing - you don't have to use your listing photos only to promote an active listing. You can use these photos to continue to promote yourself and your services.

So, today we're talking about creating 25 creative social media posts using old listing photos.

Don't stress about taking notes! View the complete blog for this episode:

ideasforrealestate.com/episodes/real-estate-social-media-posts-using-listing-photos

Related Freebies:

Social Media Calendar & Plan
Personal Branding Photoshoot Worksheet
All Freebies

Related Episodes:

Ep 7: What to Post on Social for Agents
Ep 14: Tips for Lead Capture
Ep 20: Writing Social Captions
Ep 26: Growing Your Personal Brand Through Branding Photos

Connect with me, Heather E. Colby:

Instagram - @IdeasforRealEstate
Facebook - @IdeasForRealEstate
Online - http://ideasforrealestate.com

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In today's market, is it necessary to invest in listing marketing and open houses?

Yes! You worked hard to get that listing - let's use it to help you get more!

That's why many top real estate agents, even in the hottest seller's markets, are still investing in their listing promotion.

So, in today's episode, I'll be sharing a 7-day strategy to promote your next open house using Instagram. Even if you've scaled back on your marketing for listings because they're selling so quickly, you definitely want to tune in as well.

Because every listing you currently have could lead to your next opportunity!

View Episodes' Blog:

ideasforrealestate.com/episodes/instagram-open-house-post-strategy

Related Episodes:

Ep 08: Strategic Hashtags
Ep 13: Instagram Bio for REALTORS
Ep 14: Effective Real Estate Lead Capture
Ep 35: Free Photos for Your Marketing

Connect with me, Heather E. Colby:

Instagram - @IdeasforRealEstate
Facebook - @IdeasForRealEstate
Online - http://ideasforrealestate.com

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Homes are selling quickly, and there's high demand from buyers across the nation.

So, how exactly do you engage with the people on social who are considering selling their homes?

After all, real estate marketing online has traditionally been easier to target buyers. So in today's episode, we're covering seven social media post ideas that you can easily share to start engaging potential sellers in your area.

These ideas are beyond the popular posts about the process and specific about your local market and today's market conditions.

Don't stress about taking notes! View the complete blog for this episode:

https://ideasforrealestate.com/episodes/social-instagram-post-ideas-attracting-home-sellers

Related Freebies:

Social Media Calendar & Plan
Personal Branding Photoshoot Worksheet
All Freebies

Related Episodes:

Ep 7: What to Post on Social for Agents
Ep 20: Writing Social Captions
Ep 23: The Framework of a Successful Video
Ep 26: Growing Your Personal Brand Through Branding Photos

Connect with me, Heather E. Colby:

Instagram - @IdeasforRealEstate
Facebook - @IdeasForRealEstate
Online - http://ideasforrealestate.com

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Are you looking to show up on social, brand yourself in your local community, attract new customers, and consistently market yourself online?

What if I told you that there was one form of marketing you could focus on that would check all of those boxes? The answer isn't too good to be true - the answer is marketing new construction homes!

In this episode, we will cover why to invest time in it, how to get started with it, and some creative ideas for marketing.

So, let's steal that model home magic for your marketing in this week's episode!

Don't stress about taking notes! View the complete blog for this episode:

http://ideasforrealestate.com/episodes/modern-real-estate-marketing-strategies

Mentioned Freebies:

Social Media Calendar & Plan
Personal Branding Photoshoot Worksheet
All Freebies

Related Episodes:

Ep 7: What to Post on Social for Agents
Ep 20: Writing Social Captions
Ep 23: The Framework of a Successful Video
Ep 26: Growing Your Personal Brand Through Branding Photos

Connect with me, Heather E. Colby:

Instagram - @IdeasforRealEstate
Facebook - @IdeasForRealEstate
Online - http://ideasforrealestate.com

View Details

Imagine your ideal customer is ready to buy their next home. They’re not 100% sure where they want to live or are familiar with the area.

So, they head online, like so many of us do, and start researching.

Now, ask yourself honestly - what’s the likelihood that they would find you and all that you offer - online?

So in today's episode, we're going to cover exactly how to get your ideal customer to find you online by leveraging local SEO for real estate.

We'll be covering:

Why you should focus on SEO for your real estate website
How to select a niche
Getting started with keyword research
Creating content for your SEO strategy
How to promote your content
Continuously focusing on your website's SEO for long-term results

Be sure to tune in for an approachable take on SEO for real estate!

Related Episodes:

Ep 34: Pinterest for Real Estate Marketing
Ep 14: Effective Real Estate Lead Capture
Ep 35: Free Photos for Your Marketing
Ep 5: How to Create a Marketing Plan

Connect with me, Heather E. Colby:

Instagram - @IdeasforRealEstate
Facebook - @IdeasForRealEstate
Online - http://ideasforrealestate.com

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Real estate is full of information. Info geared toward the buying or selling process. Info about the communities. Info about yourself as an agent. There’s a lot of informative and entertaining content out there to comb through!

Now, last year Instagram Guides was released as a way to help organize content on the platform. But I have to ask? Are Instagram Guides just another feature of Instagram to give you a headache or something you need to pay attention to in real estate? Let’s find out in this week’s episode.

Related Episodes:

Ep 27: How to Find & Engage Your Next Customer on Instagram
Ep 13: How to Write an Instagram Bio for REALTORS
Ep 10: The Best Instagram Planning Tools for Agents

Related Freebies:

Social Media Calendar & Plan
Personal Branding Photoshoot Worksheet
All Freebies

Connect with me, Heather Colby:

Instagram - @IdeasforRealEstate
Facebook - @IdeasForRealEstate
Online - http://ideasforrealestate.com

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Imagine you woke up tomorrow, and your dream customer knew not only exactly who you are, but what you do, how you do it differently, and why that mattered to them.

I want you to picture this dream customer going through their own real estate journey - whether that's buying or selling. They have a million things going on in their life. Yet, they knew right away that you were the agent to connect with. You were the agent that could empower them to reach their own real estate goals.

They're not just your dream customer. You're their dream agent.

That's the power of great branding. And that's what we're going to talk about today on part 2 of our branding for real estate agents series.

Mentioned Freebies:

Branding Worksheet
Personal Branding Photoshoot Worksheet
All Freebies

Related Episodes:

Ep 39: Branding for Real Estate (Part 1)
Ep 5: How to Create a Marketing Plan
Ep 7: What to Post on Social for Agents
Ep 26: Growing Your Personal Brand Through Branding Photos

Connect with me, Heather E. Colby:

Instagram - @IdeasforRealEstate
Facebook - @IdeasForRealEstate
Online - http://ideasforrealestate.com

P.S.
Interested in learning more about my upcoming Branding for Real Estate Agents Course? Be the first to know all of the details - https://ideasforrealestate.com/learnmore

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The most valuable aspect of your real estate marketing isn't your social media following, your beautiful website, or even the next great lead gen funnel.

The most valuable aspect of your marketing is your personal brand. And today, we're going to be going over the fundamentals of creating a memorable brand as a real estate agent. Because there is no better way to invest your time and resources than in developing your personal brand.

So, let's kick off part one of our branding discussion by reimagining branding in a modern, authentic way.

Tune in to today's episode to learn the first 4 steps of 7 that you should take when branding for real estate agents or REALTORS.

Episode Blog:

https://ideasforrealestate.com/episodes/branding-for-realtors-real-estate-agents-1

Mentioned Freebies:

Branding Worksheet
Personal Branding Photoshoot Worksheet
All Freebies

Related Episodes:

Ep 5: How to Create a Marketing Plan
Ep 7: What to Post on Social for Agents
Ep 26: Growing Your Personal Brand Through Branding Photos

Connect with me, Heather E. Colby:

Instagram - @IdeasforRealEstate
Facebook - @IdeasForRealEstate
Online - http://ideasforrealestate.com

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It can be exciting and sometimes overwhelming to predict the next trend in real estate marketing.

What new app will change how we market ourselves next year? I'm sure you never thought dancing videos would make their way to professional services like real estate. But thanks to Tik Tok and Instagram Reels, it has.

While as a professional marketer, I love experimenting with the newest marketing strategies, it can be distracting. It's essential to stay focused and create habits that will lead to long-term success as a REALTOR.

Having a core set of marketing philosophies can help guide you. You'll know that no matter what trend is ahead or how your business evolves, you have a strategy in place.

So, in today's blog and podcast, we're discussing "7 Modern Real Estate Marketing Strategies to Live By."

Don't stress about taking notes! View the complete blog for this episode:

http://ideasforrealestate.com/episodes/modern-real-estate-marketing-strategies

Mentioned Freebies:

Marketing Plan Template
Social Media Calendar & Plan
Personal Branding Photoshoot Worksheet
All Freebies

Related Episodes:

Ep 5: How to Create a Marketing Plan
Ep 7: What to Post on Social for Agents
Ep 26: Growing Your Personal Brand Through Branding Photos

Connect with me, Heather E. Colby:

Instagram - @IdeasforRealEstate
Facebook - @IdeasForRealEstate
Online - http://ideasforrealestate.com

View Details

The challenges you face in life are often what define you. While difficult in the moment, it’s the lessons learned that shape the type of person you become.

Here’s a quick update on a health challenge I’ve been facing this year, and my plan to get back on my feet moving forward! Because as always, it’s my goal to continue to bring you “creative ideas for real estate.”

Connect with me, Heather Colby:

Instagram - @IdeasforRealEstate
Facebook - @IdeasForRealEstate
Online - http://ideasforrealestate.com

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If you’re looking to grow your personal brand, then turn to Instagram.

This is a platform with so much untapped potential in real estate and in your local markets.

So, on this week’s episode, I had the pleasure of being interviewed by Gayle Weiswasser from Homespot’s Snapshot episode on exactly this.

In the episode, we dive into how to craft your personal branding to not only gain followers but more importantly establish connections and develop your branding. So, if you’re not subscribed to the Snapshot podcast be sure to check it out, and tune in here for the official replay of Episode 140: Using Instagram for Personal Branding.

Related Episodes:

Ep 27: How to Find & Engage Your Next Customer on Instagram
Ep 13: How to Write an Instagram Bio for REALTORS
Ep 10: The Best Instagram Planning Tools for Agents

Related Freebies:

Social Media Calendar & Plan
Personal Branding Photoshoot Worksheet
All Freebies

Connect with me, Heather Colby:

Instagram - @IdeasforRealEstate
Facebook - @IdeasForRealEstate
Online - http://ideasforrealestate.com

View Details

I love it when people reach out to me on Instagram to ask a question. And the number one question I receive is - "how do I market myself as a new agent?"

So, in this episode, we're going to explore how to introduce yourself as a REALTOR on social and start building your personal brand.

Because you might not have real estate experience yet, but you DO have many advantages. Your personality, interests, and what's important to you can become the foundation of your brand.

The marketing habits you establish now, will help you for years into the future. Keep in mind, all top-producers started off with no transactions and a real estate license.

Let's dive into how to market yourself on social media when you're just getting started in real estate.

Shownotes & Blog:

ideasforrealestate.com/episodes/socia-media-marketing-new-real-estate-agents

Mentioned Freebies:

Worksheet for New Agent Marketing
Social Media Calendar & Plan
Personal Branding Photoshoot Worksheet
All Freebies

Related Episodes:

Ep 7: What to Post on Social for Agents
Ep 26: Growing Your Personal Brand Through Branding Photos

Connect with me, Heather Colby:

Instagram - @IdeasforRealEstate
Facebook - @IdeasForRealEstate

Online - http://ideasforrealestate.com

View Details

When you post on social, you want people to stop and take notice.

The last thing you want is for people to keep on scrolling and completely miss what you're sharing. That's where the right photos come in. They can help you build your brand as a real estate agent, attract your ideal buyer or seller, or even establish you as the expert in your niche.

The problem is that social is a busy place, and coming up with eye-catching images to share can be overwhelming. But when you have that perfect image, people will stop and take notice. They'll be more inclined to read your caption, check out what the post is about, and more importantly, engage with you.

You don't need to be a professional photographer or spend a ton of money to have a social feed full of scroll stopping photos.

In this episode, I'm revealing easy ways to get images for free!

Shownotes & Blog: https://ideasforrealestate.com/episodes/socia-media-realtors-free-photos

Mentioned Freebies:

Social Media Calendar & Plan
Personal Branding Photoshoot Worksheet
All Freebies

Related Episodes:

Ep 7: What to Post on Social for Agents
Ep 26: Growing Your Personal Brand Through Branding Photos

Connect with me, Heather Colby:

Instagram - @IdeasforRealEstate
Facebook - @IdeasForRealEstate
Online - http://ideasforrealestate.com

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Pinterest drives more people to my website more than any other form of marketing that I do.

As much as this podcast covers Instagram and social, Pinterest is my podcast’s marketing backbone.

It’s the number one way I grow my email list. Because every day, more and more people find my content on Pinterest and download one of my freebies. In fact, if you’re listening to this podcast, there’s a good chance you found me on Pinterest. And while I love Pinterest, could you get similar results with your real estate marketing?

So, in today’s episode, I’m going to cover why Pinterest works for real estate marketing and tips to evaluate if Pinterest will work for you as a real estate agent.

Because, spoiler, Pinterest isn’t right for everyone and every market. But it just may be a significant opportunity for you!

Connect with me, Heather Colby:
Instagram - @IdeasforRealEstate
Facebook - @IdeasForRealEstate
Online - http://ideasforrealestate.com

More Freebies:
https://ideasforrealestate.com/freebies

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You might be familiar with the value of setting expectations in real estate.

It’s a simple concept where you have a conversation up-front of what to expect and how things will work. These expectations can help guide your buyers or sellers throughout the process or help you define the relationship.

But have you ever heard about setting expectations when it comes to your real estate marketing?

While expectations for the customer experience is a popular subject, expectations for marketing is not. So, on today’s episode, we’re covering how setting expectations can help you re-engage contacts, entice more people with your ads, and more!

Shownotes & Blog: https://ideasforrealestate.com/episodes/reale-estate-marketing-expectations

Connect with me, Heather Colby:
Instagram - @IdeasforRealEstate
Facebook - @IdeasForRealEstate
Online - http://ideasforrealestate.com

More Freebies:
https://ideasforrealestate.com/freebies

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Over the years, the pressure to appear a certain way online has only increased. And right now, when we’re all leading less than perfect lives, it can even be discouraging or overwhelming.

You might feel like you don’t measure up to another agent’s picture-perfect Instagram or feel like your videos will never stand out next to the glossy music video-style home tour you saw the other day. But when it truly comes down to our marketing, are we too hard on ourselves?

How “perfect” does your real estate marketing need to be in 2020?

Tune in to the podcast to find out!

Shownotes & Blog: https://ideasforrealestate.com/episodes/how-perfect-does-your-real-estate-marketing-need-to-be

Connect with me, Heather Colby:
Instagram - @IdeasforRealEstate
Facebook - @IdeasForRealEstate
Online - http://ideasforrealestate.com

More Freebies:
https://ideasforrealestate.com/freebies

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In the unbelievable year that is 2020, people are looking for information. And if they’re thinking about buying or selling a home, I’m sure they have questions or even concerns you can answer.

When people ask you, “how’s the real estate market?” now’s your opportunity to be a local leader in the industry and a trusted source of information.

How you share this information could make all the difference not only to your real estate marketing but also to the people you serve.

So, on this week’s episode, we’re covering “how to share real estate market trends” in an engaging and meaningful way.

Episode Resources:

Mentioned Episodes:
- Ep 14: The Elements of Successful Real Estate Lead Capture
Today's Freebies/Downloadable Guides:
- Social Calendar > https://ideasforrealestate.com/plan

Let's Connect!

Contact me, Heather Colby:
Online - IdeasForRealEstate.com
Instagram - @IdeasForRealEstate
Facebook - @IdeasForRealEstate
Pinterest - @IdeasForRealEstate

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Open up Facebook right now and start scrolling away. I bet it won't take you long to come across a negative post or an opinion you strongly disagree with.

Since the start of online chatrooms and forums, there have always been internet trolls and differences of opinions.

And now more than ever, social media, especially Facebook, is the center for contention. Now, I don't want to tell you to censor yourself or that something's right or wrong to say on social.

Today's episode aims to look into your interactions with social as a real estate agent and self-determine, whether they could be negatively or positively impacting your business.

We'll also cover 3 questions to ask yourself before every post.

Episode Resources:

Related Episodes:
- Episode 7: What to Post on Instagram for Real Estate Agents
- Episode 13: How to Write an Instagram Bio
- Episode 27: How to Find Your Next Buyer of Seller on Instagram
Today's Freebies/Downloadable Guides:
- Social Calendar > https://ideasforrealestate.com/plan
- Instagram Bio Template > https://ideasforrealestate.com/instagrambio

Let's Connect!

Contact me, Heather Colby:
Online - IdeasForRealEstate.com
Instagram - @IdeasForRealEstate
Facebook - @IdeasForRealEstate
Pinterest - @IdeasForRealEstate

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When it comes to success in real estate marketing, the number one thing I see agents struggle with is consistency.

It's easy to get swept up in your day, and then your marketing takes a hit. If you have a transaction you're holding together, the last thing from your mind is probably sending out your marketing email. So, how do you find the right balance between structure and flexibility?

I'm sure we've all had our fair share of struggles when it comes to getting organized and sticking to a system.

But I came across an agent, who like many of you, was having a difficult time keeping everything organized. As a new mom, she was looking for a better way to manage her time and plan out her days. When she couldn't find the answer out there, she created one for herself!

I hope you enjoy today's conversation with Erica Tudela, REALTOR® and Creator of the Brainy Broker Planner.

In today's episode, we cover: * Erica’s personal journey through time management & productivity * Why planning out your time matters * Ideas for organizing your day * Tips for staying consistent with your marketing * The story behind the Brainy Broker Planner

I can completely relate to Erica’s journey, and I think you'll be able to as well. Let's take a listen.

Shownotes & Blog: https://ideasforrealestate.com/episodes/a-busy-realtor-new-moms-journey-to-productivity

Connect with me, Heather Colby:
Instagram - @IdeasforRealEstate
Facebook - @IdeasForRealEstate
Online - http://ideasforrealestate.com

More Freebies: https://ideasforrealestate.com/freebies

Connect with Erica Tudela: * Instagram - @erica_kitsaprealtor * Instagram - @agentsource * Order your planner

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As we head into the second half of the year, let's incorporate more video into your real estate marketing strategy.

We've seen how now, more than ever, video has a way of connecting us when we weren't able to meet in person. Yet, video is still my favorite tool to use in marketing.

If you're not 100% comfortable with video, I get it! It takes time, practice, and sometimes you just need a little bit of a confidence boost.

So, tune into this episode from earlier in this year and challenge yourself to film more videos in 2020.

Shownotes & Blog: https://ideasforrealestate.com/episodes/ep-04-overcoming-the-fear-of-video-for-real-estate-agents

Today’s Freebie: “Easily Create Strategic Videos - Worksheet” - https://ideasforrealestate.com/video

Connect with me, Heather Colby:
Instagram - @IdeasforRealEstate
Online - http://ideasforrealestate.com
More Freebies: https://ideasforrealestate.com/freebies

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You probably have a lot going on in your life. From juggling your day-to-day as an agent to your personal life, it can be a lot to keep up with. And then throw your real estate marketing in the mix, it can be downright overwhelming. There are videos to do. Social media to remember. Listings to promote. Past customers to reach out to. The list goes on and on.

What if I told you there’s a straightforward strategy that can help you with all of this? Because I believe (and I’m sure you do to!) we should work smarter and not harder.

So, in this week’s episode, I’m covering how to maximize your real estate marketing efforts with one simple strategy to implement ASAP.

Episode Resources:

Featured Freebies:
- Complete Marketing Plan > https://ideasforrealestate.com/plan
- Instagram Bio Template > https://ideasforrealestate.com/instagrambio

Let's Connect!

Contact me, Heather Colby:
Instagram - @IdeasForRealEstate
Facebook - @IdeasForRealEstate
Pinterest - @IdeasForRealEstate

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In this week's episode, we're talking about how to find your next potential customer through Instagram. And once you find them how to start engaging authentically.

Because when we post on social media, we often get so caught up in coming up with our own content, getting more likes on everything we share, and driving the number of followers up. But are we missing out on a key opportunity? Social was originally meant to bring people together. Yet, over the years, we've turned it into a lead generation tool through landing pages, ads, and sales funnels. While that's not necessarily a bad thing, there are other more authentic ways of connecting with your ideal customer.

That's why I love Instagram for real estate marketing and am excited to reveal my best tips & techniques to help you find your next home buyer or seller.

Episode Resources:

Mentioned Episodes:
- Episode 7: What to Post on Instagram for Real Estate Agents
- Episode 13: How to Write an Instagram Bio
Today's Freebies/Downloadable Guides:
- Social Calendar > https://ideasforrealestate.com/plan
- Instagram Bio Template > https://ideasforrealestate.com/instagrambio

Let's Connect!

Contact me, Heather Colby:
Instagram - @IdeasForRealEstate
Facebook - @IdeasForRealEstate
Pinterest - @IdeasForRealEstate

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Two of the most popular topics we talk about in real estate marketing are your personal brand and your social media strategy.

We want to create a compelling personal brand that attracts our ideal customers while engaging people on social media. And you can't be truly successful in one without the other it today's digital world. You need to develop your brand, show up on social, and start forming genuine connections with people. And personal branding photos are the secret to achieving this. In today's episode, I'm breaking down what they are, why you need to invest time into them, and how to get the best photos for social to develop your band.

Episode Resources:

Episode Blog & Shownotes: https://ideasforrealestate.com/episodes/branding-for-real-estate-through-photos-on-social
Today's Freebies/Downloadable Guides: Marketing Plan > https://ideasforrealestate.com/photos
Social media calendar > https://ideasforrealestate.com/calendar

Let’s Connect!

Contact me, Heather Colby:
Instagram - @IdeasForRealEstate
Facebook - @IdeasForRealEstate
Pinterest - @IdeasForRealEstate
Online - https://ideasforrealestate.com

More Good Stuff!

Marketing Freebies: https://ideasforrealestate.com/freebies
All Episodes: https://ideasforrealestate.com/episodes

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Hello, Ideas for Real Estate listeners. I’m muting our regularly scheduled podcast today. Instead, I’m going to be spending this week listening & learning from others.

#amplifymelanatedvoices

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At this point, most people have either seen a Tik Tok video, made one themselves, or have at least heard of this new social platform that’s become crazy popular. But in real estate, is it something that we need to be doing for our marketing? You might already be struggling to post consistently on social and throwing a new platform into the mix might sound like a headache. You might also be thinking that Tik Tok is just for teenagers trying to create viral dance videos.

In this episode, we’re exploring what Tik Tok could mean for your real estate marketing.

Episode Resources:

Post & Detailed Shownotes: https://ideasforrealestate.com/episodes/tik-tok-for-real-estate-and-realtor-marketing
Today's Freebies/Downloadable Guides: Marketing Plan > https://ideasforrealestate.com/plan

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Contact me, Heather Colby:
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Pinterest - @IdeasForRealEstate
Online - https://ideasforrealestate.com

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Have you ever been overwhelmed by technology? Or just put off using tech you know would yield results because it was too much of a headache to start?

My guest for today’s show knows all about the challenges and possibilities that come along with tech. Tavia Ritter, the IT Operations Manager at Re/Max of Reading, has helped hundreds of agents implement tech into their daily lives and is sharing her best tips with us today.

From choosing the right tech to adopting it into your daily business, to pushing past the fears holding you back, this is an episode that everyone from the tech shy to the tech-obsessed will find valuable!

In today's episode, we cover: * Choosing the right technology for your real estate business * Leveraging tech, especially video, during these unique times * Making sure your money is well spent! * Pushing past fear and unease to be successful with tech * And more great tips along the way

Some of my favorite parts of the conversation happen around minutes: * [07:00] We discuss the why behind many brokerages implementing new technology for their agents. * [9:30] How to determine if a tech fits into your real estate business strategy. * [12:20] What you should look at when evaluating tech. * [14:50] We explore whether you should take a second look at a tech you already use or consider implementing a new solution. * [21:00] In the age of connectivity, we talk about how efficient tech should be working together. * [25:00] How to determine if you should move on from an old tech and give a new real estate tech a try. * [31:00] The secret productive agents know when adopting a new technology. * [38:00] What real estate agents should do if they are uncomfortable with new tech. * [38:00] Discovering your learning style. * [52:00] The number one trait or tip that agents should know who want to be successful with real estate tech.

Whether you are an early adopter or drag your feet when it comes to change, today's episode will inspire you to evaluate your own tech use and journey!

Today's Blog and Shownotes: https://ideasforrealestate.com/episodes/ep-24-how-to-overcome-the-real-estate-tech-overwhelm-with-tavia-ritter

Links Mentioned Today * StreamYard - Live video streaming * The evolution of Google video * EP 23: The Framework for a Successful Real Estate Video * EP 12. The 3 Videos You NEED to do as a REALTOR * EP 04: Overcoming the Fear of Video for Real Estate Agents * FREEBIE: Video Worksheet

Connect with Heather Colby

Contact me, Heather Colby:
Instagram - @IdeasforRealEstate
Pinterest - @IdeasForRealEstate
Online - https://ideasforrealestate.com

Connect with Tavia Ritter * At Re/Max of Reading | www.BerksBestAgents.com * On Facebook | Watch one of her Facebook Lives * On Vimeo

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Video marketing for real estate has become more important than ever as we continue to connect with people virtually.

I’ve always said, there’s no better form of marketing when it comes to engagement than video. Have you ever watched a video and felt like you personally knew the person on it? I’m sure you have, that’s why we watch Netflix and tune into our favorite sitcoms. We love story. We get involved with the characters. Because video triggers emotions. Video allows you to connect.

And to have a successful marketing video, you don’t need the fanciest equipment or to be a natural talent. You need a framework, and that’s what I’m revealing today in "The Framework For a Successful Real Estate Video."

Episode Resources:

Today's Freebies/Downloadable Guides: https://ideasforrealestate.com/video

Mentioned Episodes:

Ep 4: Overcoming the Fear of Video - https://ideasforrealestate.com/episodes/ep-04-overcoming-the-fear-of-video-for-real-estate-agents
Ep 12: The Three Videos You Need to Do as a REALTOR - https://ideasforrealestate.com/episodes/the-three-vidoes-realtors-real-estate-agents-should-do

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Contact me, Heather Colby:
Instagram - @IdeasforRealEstate
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Online - https://ideasforrealestate.com

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Marketing Freebies: https://ideasforrealestate.com/freebies

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We all want more likes and comments on our social media. Because we know engagement can lead to relationships and, ultimately, customers. And if we put money or time into a paid ad, we want it to work! We want people to reach out to us, be interested in what we’re offering, and become a lead. It sounds so simple. Yet, it can be so challenging! How are we able to genuinely connect with our ideal home buyer or seller?

On today’s quick tip, we’re covering the key to more leads and social engagement in your real estate marketing.

Episode Resources:

Episode Blog & Shownotes: https://ideasforrealestate.com/episodes/ep-22-the-key-to-more-leads-and-social-engagement-for-realtors
Today's Freebies/Downloadable Guides: https://ideasforrealestate.com/plan

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Contact me, Heather Colby:
Instagram - @IdeasforRealEstate
Pinterest - @IdeasForRealEstate
Online - https://ideasforrealestate.com

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Marketing Freebies: https://ideasforrealestate.com/freebies

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Over the last few weeks, we’ve all been a part of a massive technology shift.

Now, it might have been thrust upon us as we’re adapting to working from home, but it is a huge opportunity as well. At the time of this recording, I’m still at home “sheltering in place,” and the rise of virtual meetings and events has become a commonplace.

People who may have never attended a virtual meeting before, are conducting their own, and camera-shy people are getting more comfortable being on video.

As we moved toward the future, we can benefit from this new cultural approach to meeting and sharing content, virtually. I have a few easy tips & content ideas to help you host an engaging virtual real estate event.

In today’s episode “Ideas & Tips for Virtual Real Estate Events,” I want to give you info that you can use today and well into the future. And by the end of it, I hope you’re inspired to give one of the ideas a try for your real estate marketing.

Episode Resources:

Post & Detailed Shownotes: https://ideasforrealestate.com/episodes/ep-21-tips-and-ideas-virtual-real-estate-marketing-events
Today's Freebies/Downloadable Guides: https://ideasforrealestate.com/plan

Let’s Connect!

Contact me, Heather Colby:
Instagram - @IdeasforRealEstate
Pinterest - @IdeasForRealEstate
Online - https://ideasforrealestate.com

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Marketing Freebies: https://ideasforrealestate.com/freebies

All Episodes: https://ideasforrealestate.com/episodes

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Imagine you’re about to post something on social for your real estate marketing.

You have the perfect photo you can’t wait to share. Or maybe you’ve taken the time to create an engaging video or eye-catching graphic. Coming up with your visual content is just a piece of your social media promotion. You have a caption to think about as well, and that’s often where people get stuck.

You find yourself staring at the screen, unsure of what to say. Getting stumped by your caption on one-hand can be frustrating. On the other, it could be a missed opportunity for a genuine connection or even lead generation.

Writing engaging captions is essential for a social media strategy for real estate. This is especially true for Instagram.

Think about this - if somebody sees your photo on the feed, likes it, and moves on, how much time are they spending engaging with your content and ultimately you?

Compelling captions mean more time spent viewing what you post. This can lead to deeper connections. It also allows you to initiate conversations or invite people to connect with you further. Engaging captions can make a big difference, but they don’t have to be challenging to come up with!

That’s why I’ve come up 3 sure-fire prompts to guide you when you’re unsure of what to say on social.

First, we’ll go over the prompts and then apply them to three very different photos to see how they work in all circumstances.

Episode Resources:

Post & Detailed Shownotes: https://ideasforrealestate.com/episodes/ep-20-three-easy-prompts-when-you-dont-know-what-to-say-on-social-for-realtors
Today's Freebies/Downloadable Guides: https://ideasforrealestate.com/calendar

Let’s Connect!

Contact me, Heather Colby:
Instagram - @IdeasforRealEstate
Pinterest - @IdeasForRealEstate
Online - https://ideasforrealestate.com

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Marketing Freebies: https://ideasforrealestate.com/freebies

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When you’re a real estate agent or in the industry, one of the first things you learn is that you need to market yourself. Because how will people know to do business with you if they don’t know you?

You need to not only promote yourself on social media, through online marketing but also through face-to-face conversations. And this concept of marketing yourself might be an unnatural feeling to some.

You might be worried about coming across as salesy or concerned about what others will think. I know, I’ve gotten caught up in my own mind more than my fair share of times.

So, today we’re going to discuss some mindset shifts to make you not only more comfortable with marketing yourself but more confident as well!

Episode Resources:

Post & Detailed Shownotes: https://ideasforrealestate.com/episodes/19-how-to-be-comfortable-and-confident-promoting-yourself-in-real-estate-marketing
Today's Freebies/Downloadable Guides: https://ideasforrealestate.com/freebies

Let’s Connect!

Contact me, Heather Colby:
Instagram - @IdeasforRealEstate
Pinterest - @IdeasForRealEstate
Online - https://ideasforrealestate.com

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Marketing Freebies: https://ideasforrealestate.com/freebies

All Episodes: https://ideasforrealestate.com/episodes

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Branding for Real Estate is one of my absolute favorite topics. Branding not only tells your story but it also gives you the opportunity to create new connections. While branding is traditionally thought of from the visual aspect alone, it’s so much more than that. It’s who you are and what you mean to other people.

So, on today’s episode, we’re going to have some fun.

I’ve narrowed down three very popular branding ideas for REALTORS. Ideas you might even think are essential. And I’m taking the possibly unpopular stance that all three as not necessary! Instead, I have three modern ways for you to reinvent these “essential real estate branding requirements” to better show off who you are as an agent, a person, and your own brand.

Episode Resources:

Post & Detailed Shownotes: https://ideasforrealestate.com/episodes/3-essential-branding-ideas-to-reconsider-as-a-realtor
Today's Freebies/Downloadable Guides: https://ideasforrealestate.com/freebies

Let’s Connect!

Contact me, Heather Colby:
Instagram - @IdeasforRealEstate
Pinterest - @IdeasForRealEstate
Online - https://ideasforrealestate.com

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Marketing Freebies: https://ideasforrealestate.com/freebies

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I’d never heard the concept of “6 feet apart” until a few weeks ago. It’s just not something that you think about. And “shelter in place” was probably another phrase that you’d never used before.

Now, as we’re entering the first week of April, COVID-19 is affecting everybody’s daily lives.

So, how do we have that balance of caring for our loved ones, doing our part to protect our communities, and focusing on our real estate businesses?

It varies state-by-state and even county by county. It varies by agent. Some people want to continue advertising their services and others are more comfortable promoting themselves less right now. This episode is for everybody. Because it’s all about focusing on that human connection and using this time to build stronger relationships.

So, how can you as an agent pivot your real estate marketing to reflect the current environment we’re in? For me, this answer actually comes pretty easily. It’s the backbone of what I believe great marketing should be. It starts and ends with providing value. Providing value through marketing opens the door to providing value in your services and value through continued relationships.

The difference is that we might be providing value a little bit differently than before. I always say that real estate marketing is just a gateway. If we do a good job with our marketing, then we’re given the opportunity to start a conversation. Getting somebody to fill out your lead capture or subscribe to your newsletter isn’t the end goal. Getting a lead isn’t the end goal. The end goal is starting a meaningful conversation that, yes, we hope leads to a sale.

The core of what’s important is the relationship.

It might not only be more important than ever, but it might also be more meaningful than ever to strengthen those connections. So, I believe that Real Estate marketing right now should come from a place of service.

Episode Resources:

Post & Detailed Shownotes: https://ideasforrealestate.com/episodes/ep-17-real-estate-marketing-from-6-feet-apart-during-covid-19
Today's Freebies/Downloadable Guides: https://ideasforrealestate.com/freebies

Let’s Connect!

Contact me, Heather Colby:
Instagram - @IdeasforRealEstate
Pinterest - @IdeasForRealEstate
Online - https://ideasforrealestate.com

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Marketing Freebies: https://ideasforrealestate.com/freebies

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There’s a lot of uncertainty about the future.

But one thing I do know is that it’s more important than ever to focus on our relationships and our marketing. So, use this time to strengthen your connections with people and invest the time you might not usually have into your business.

That’s why for this week I’ve decided to repost my very first episode - “10 Tips to Kickoff Your Real Estate Marketing in 2020.”

It’s full of actionable advice that you can put into practice THIS week. Foundations that are so important but sometimes life gets in the way of. Soon, I’ll have even more content and ideas on marketing during COVID-19.

Until then, I highly encourage you to tune into today’s episode. If it’s a re-listen for you, bust out your notebook and download the freebie. Because this is actionable advice to be doing RIGHT NOW.

Episode Resources:

Original Post & Detailed Shownotes: https://ideasforrealestate.com/episodes/2020-real-estate-marketing
Today's Freebie/Downloadable Guide: https://ideasforrealestate.com/checklist

Let’s Connect!

Contact me, Heather Colby:
Instagram - @IdeasforRealEstate
Pinterest - @IdeasForRealEstate
Online - https://ideasforrealestate.com

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You only have a few seconds to catch people’s attention.

Maybe even less if they’re scrolling away on social media. Once you have their attention, don’t waste it! It can sometimes be difficult to accept, but here’s some hard truth. The person who is most interested in our marketing...is ourselves.

We can’t assume that other people have the time or interest that we do. That’s why it is so important to capture people’s interests right away. So, on today’s quick tip I’m covering “Get to the Point Already. 3 Rules for Real Estate Marketing.”

What is the purpose of our real estate marketing and how can we guide people to it? We’re in a very busy world. It can be difficult to compete online for attention. The last thing you want to do is lose interest before you ever even start.

Episode Resources:

Shownotes & blog: https://ideasforrealestate.com/episodes/ep-15-get-to-the-point-already-3-rules-for-real-estate-marketing

Let’s Connect!

Contact me, Heather Colby:
Instagram - @IdeasforRealEstate
Pinterest - @IdeasForRealEstate
Online - https://ideasforrealestate.com

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Ep 14. The 10 Elements of a Successful Real Estate Lead Capture

Often times in real estate we get so caught up in the fastest ways to get leads that we often forget a key element - what we’re providing the other person. Not to mention how our strategies reflect our personal branding.

Why would somebody who doesn’t know you, want to trust you enough to give you their personal information? We have to keep in mind, at the other end of your real estate marketing, there is a real person and not just a number. So, to get quality leads for real estate, you have to take the time to provide something of quality in return.

In today’s episode, “The 10 Elements of a Successful Real Estate Lead Capture” I’m covering not only how to generate leads but also some easy tips to make your lead capture more effective.

Episode Resources:

10 Step Marketing Plan & Target Market Worksheet - https://ideasforrealestate.com/plan

Let’s Connect!

Contact me, Heather Colby:
Instagram - @IdeasforRealEstate
Pinterest - @IdeasForRealEstate
Online - https://ideasforrealestate.com

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Marketing Freebies: https://ideasforrealestate.com/freebies

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You have 150 characters.

And in those 150 characters, you have to get a lot done! You need to sum up who you are. What you do. What makes you interesting. How you provide value. Why somebody should care. Why they should click that follow button.

And not only that, you need to take it one step further. You need to provide a call to action or lead magnet that entices and excites. Keeps them coming back for more! Don’t forget to throw some emojis in there to make it fun, and be sure to represent your personal branding.

Deep breath.

That’s a big ask for such a small piece of online real estate, right? That’s why today’s quick tip and Episode 13 is all about how to EASILY write an Instagram bio for real estate or as a REALTOR.

Episode Resources:

Episode & Shownotes: https://ideasforrealestate.com/episodes/ep-13-how-to-write-an-instagram-bio-for-real-estate-amp-realtors
Today’s Freebie: “TEMPLATE: Create an Instagram Bio for REALTORS” - https://ideasforrealestate.com/instagrambio
Other episodes mentioned:
- Episode 7: What to Post on Social for Realtors - https://ideasforrealestate.com/episodes/ep-07-what-to-post-on-instagram-amp-social-media-for-real-estate-agents

Let’s Connect!

Contact me, Heather Colby:
Instagram - @IdeasforRealEstate
Pinterest - @IdeasForRealEstate
Online - https://ideasforrealestate.com

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Marketing Freebies: https://ideasforrealestate.com/freebies
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I believe that the best real estate marketing is a pathway to relationships.

It’s the crossroads of where your ideal customer and your unique brand meet. It’s not about selling. It’s about serving

Video marketing gives you the opportunity to not only highlight yourself but to also do so in a way that is appealing, helpful, and sometimes even entertaining.

Unlike any other form of marketing for real estate, video represents you and your brand in a way a photo or words never could.

When we think about relationship-based marketing, video is a jumpstart to those relationships. How many people do you feel like you know because you’ve watched a movie with them in it, a tv show, or in today’s world - even somebody from their stories on Instagram?

You don’t need to have a big budget or even be a natural on camera to benefit from video, you just need a purpose. And on today’s episode, I’m covering the three videos you need in your business as a REALTOR or real estate agent.

Episode Resources:

Episode & Shownotes: https://ideasforrealestate.com/episodes/ep-07-what-to-post-on-instagram-amp-social-media-for-real-estate-agents
Today’s Freebie: “WORKSHEET: Creating a Strategic Video” - https://ideasforrealestate.com/video

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Contact me, Heather Colby:
Instagram - @IdeasforRealEstate
Pinterest - @IdeasForRealEstate
Online - https://ideasforrealestate.com

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Marketing Freebies: https://ideasforrealestate.com/freebies
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When we think about marketing ourselves and advertising our businesses, the conversation often turns to us. That’s natural. As a real estate agent, you want your marketing to help you achieve your goals. Whether that’s increasing the number of homes you sell, working in a new price range, or even targeting a new area, it’s very tempting to have the voice of your real estate marketing be all about you.

You might be saying, “I’m the best agent to work with in XYZ area” or “Why I can sell your home faster and for more money.”

On today’s quick tip, let’s flip your real estate marketing script. Tailoring your marketing to focus less on you and more on the people you’re serving, will actually help you attract more potential customers and engage the people you already know.

Because great marketing isn’t all about you.

Episode Resources:

Shownotes & Blog:
https://ideasforrealestate.com/episodes/ep-11-why-your-real-estate-marketing-shouldnt-be-all-about-you
10 Step Marketing Plan” - https://ideasforrealestate.com/plan

Let’s Connect!

Contact me, Heather Colby:
Instagram - @IdeasforRealEstate
Pinterest - @IdeasForRealEstate
Online - https://ideasforrealestate.com

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Marketing Freebies: https://ideasforrealestate.com/freebies
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Posting quality content consistently on Instagram for Real Estate can be a struggle. But it doesn’t have to be! On today’s quick tip, I’m covering my favorite tools and apps to not only plan out social media marketing for REALTORS but also to ensure that it looks good as well.

You want to make sure what you’re posting on social media is purposeful, engaging, and in line with your goals as a REALTOR. So, when potential customers see your post in their feeds, they stop and say awhile

I'm covering:

The tool I use to plan out my content on Instagram
How I create a cohesive look when planning
Editing photos to reflect your personal branding
Selecting content that supports your real estate marketing strategy

Episode Resources:

Shownotes & Blog:
https://ideasforrealestate.com/episodes/ep-10-the-best-instagram-planning-tools-for-realtors
Today’s Freebie: “Social Media Marketing Plan” - https://ideasforrealestate.com/calendar

Let’s Connect!

Contact me, Heather Colby:
Instagram - @IdeasforRealEstate
Pinterest - @IdeasForRealEstate
Online - https://ideasforrealestate.com

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Marketing Freebies: https://ideasforrealestate.com/freebies
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If you’re wondering if blogs are still relevant in 2020, I have one question for you - is google still relevant in 2020? Absolutely, yes! People are used to turning online to find the information they’re searching for. And I bet, there’s a lot of potential topics about Real Estate in your area you could be providing people! Blogging has the potential to engage new people, generate leads, grow your personal branding, and provide value - to you - for years to come. So, on today’s episode, we’re covering three reasons why you should start a real estate blog in 2020.

Episode Resources:

Shownotes & Blog: https://ideasforrealestate.com/episodes/ep-09-blogging-for-real-estate-in-2020-three-reasons
Today’s Freebie: “Creating a Real Estate Marketing Plan Template” - https://ideasforrealestate.com/plan

Let’s Connect!

Contact me, Heather Colby:
Instagram - @IdeasforRealEstate
Online - https://ideasforrealestate.com/

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Marketing Freebies: https://ideasforrealestate.com/freebies
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Learn how to use the best real estate hashtags on Instagram for your social media marketing strategy as an agent or REALTOR. From how to research to creative opportunities, get your content seen by more homebuyers and sellers!

Today, we’re uncovering how a solid hashtag strategy can not only increase the exposure of your individual posts but lead to an increase in your following as well.

We're covering:

Why hashtags matter to real estate marketing on Instagram
How to choose the right ones to get you seen by more potential customers
How to research for the best opportunities
The secret to choosing the right number of hashtags
Tips you don't want to do
& my favorite, creative opportunities to increase your exposure!

P.S. Struggling with what to post on social? I’ve figured out a formula so you always have an idea for high-quality, relevant content! Download my 30-day calendar and creative post ideas here.

Episode Resources:

Shownotes & Blog:
https://ideasforrealestate.com/episodes/ep-08-how-to-use-strategic-instagram-hashtags-for-real-estate
Today’s Freebie: “Social Media Marketing Plan” - https://ideasforrealestate.com/calendar

Let’s Connect!

Contact me, Heather Colby:
Instagram - @IdeasforRealEstate
Pinterest - @IdeasForRealEstate
Online - https://ideasforrealestate.com

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Marketing Freebies: https://ideasforrealestate.com/freebies
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Today’s episode is for everyone who has ever struggled with what to post on social media.

While social media for real estate marketing is an incredible tool, it can be overwhelming, and I’ve received several messages on Instagram lately echoing that same sentiment.

April in Wisconsin said, “I’m struggling the most to come up with content to put on my social media platforms, especially since I don’t have any listings or reviews right now.”

Crystal in Oregon is right there with her. She says, “I’m focusing on growing my business through social media. It’s really an underutilized tool in my area.” She then goes on to say, “My struggle right now is figuring out the best way to connect with those using Instagram in my area.”

Ladies, and everybody who has been unsure about what to post as a real estate agent or REALTOR, this episode is for you!

To make social media easier for you, I’ve created a 30-Day Calendar.

Episode Resources:

Shownotes & Blog:
https://ideasforrealestate.com/episodes/ep-07-what-to-post-on-instagram-amp-social-media-for-real-estate-agents
Today’s Freebie: “Social Media Marketing Plan” - https://ideasforrealestate.com/calendar

Let’s Connect!

Contact me, Heather Colby:
Instagram - @IdeasforRealEstate
Pinterest - @IdeasForRealEstate
Online - https://ideasforrealestate.com

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Marketing Freebies: https://ideasforrealestate.com/freebies
All Episodes: https://ideasforrealestate.com/episodes

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Episode 06. Gaining a Following on Instagram & Social Media for REALTORS

On today’s quick tip we’re diving into how to gain a following on social media, specifically, Instagram.

The content covered today is designed to be a part of a successful marketing strategy for real estate agents. These tips will not only help you increase your numbers but also (and more importantly!) empower you to form more meaningful connections.

You’ll have a social media foundation that will help fuel your overall business by implementing these strategies in your social media marketing.

To make social media easier for you, I’ve created a 30-Day Calendar.

Episode Resources:

Shownotes & Blog:
https://ideasforrealestate.com/episodes/how-to-gain-a-following-on-instagram-and-social-media-for-realtors
Today’s Freebie: “Social Media Marketing Plan” - https://ideasforrealestate.com/calendar

Let’s Connect!

Contact me, Heather Colby:
Instagram - @IdeasforRealEstate
Pinterest - @IdeasForRealEstate
Online - https://ideasforrealestate.com

More Good Stuff!

Marketing Freebies: https://ideasforrealestate.com/freebies
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Creating a real estate marketing plan doesn’t have to be a daunting task. It just needs to be a well-thought-out one.

No matter your budget or your level of experience, your marketing plan is the chance for YOU to set yourself up for success. It doesn’t matter what time of year it is or the season in your business. Everyone could use a solid marketing plan. In today’s episode, we’re going to explore the 10 essential steps to creating your marketing plan.

I’ve created marketing plans with budgets that were hundreds of thousands of dollars for the year and marketing plans that are as economical as possible. They all have one thing in common.

The best plans leverage what you’re already good at combined with where there is opportunity in the market.

To figure this out, we’re going to go on a journey today of our own personal goals, analysis of past efforts, research, and ultimately planning.

To make planning easier for you, I’ve created a marketing planning template!

Episode Resources:

Shownotes & Blog: http://ideasforrealestate.com/episodes/how-to-create-a-real-estate-agent-marketing-plan
Today’s Freebie: “Creating a Real Estate Marketing Plan Template” - https://ideasforrealestate.com/plan

Let’s Connect!

Contact me, Heather Colby:
Instagram - @IdeasforRealEstate
Online - https://ideasforrealestate.com/

More Good Stuff!

Marketing Freebies: https://ideasforrealestate.com/freebies
All Episodes: https://ideasforrealestate.com/episodes

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Is something holding you back from doing video in 2020? Would you love to do video but aren’t sure of yourself?

I get it.

I felt the same way when I first started doing video. I’d think, why is my voice so weird? What is going on with my hands? Guys, I am a serious hand talker! Everybody has these thoughts, and eventually, I learned to stop getting in my own way.

On today’s quick tip, we’re going to overcome the fear of doing videos for your real estate marketing with a few easy tips!

Shownotes & Blog: https://ideasforrealestate.com/episodes/ep-04-overcoming-the-fear-of-video-for-real-estate-agents

Today’s Freebie: “Easily Create Strategic Videos - Worksheet” - https://ideasforrealestate.com/video

Connect with me, Heather Colby:
Instagram - @IdeasforRealEstate
Online - http://ideasforrealestate.com
More Freebies: https://ideasforrealestate.com/freebies

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Ready to connect with more millennial homebuyers through your real estate marketing? I cover creating content that attracts, making your social media appealing, and how to demonstrate your level of service in a modern way.

Today’s Freebie: “30 Days of Social Media Ideas - Calendar” - https://ideasforrealestate.com/calendar

Connect with me, Heather Colby:
Instagram - @IdeasforRealEstate
Online - http://ideasforrealestate.com

More Freebies: https://ideasforrealestate.com/freebies

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Hey, you’re busy right? That’s why I’m so excited to introduce quick tips. In today’s episode, let's talk about how to choose the best social media platform to support your real estate marketing strategy.

Today’s Freebie: “30 Days of Social Media Ideas - Calendar” - https://ideasforrealestate.com/calendar

Connect with me, Heather Colby: Instagram - @IdeasforRealEstate Online - http://ideasforrealestate.com

More Freebies: https://ideasforrealestate.com/freebies

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In today’s podcast episode, we’re covering “10 Tips to Kickoff Your Real Estate Marketing in 2020.” These 10 tips will start your year off right by covering everything from engaging real estate agent bios and social media to online ad strategies and personal branding.

Today’s Freebie: “10 Step Checklist for Real Estate Marketing Success” - https://ideasforrealestate.com/checklist

Connect with me, Heather Colby:Instagram - @IdeasforRealEstate

Online - http://ideasforrealestate.com

More Real Estate Marketing Cheat Sheets & Plans - https://ideasforrealestate.com/freebies

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Hi there and welcome to the Ideas for Real Estate Podcast. I’m your host, Heather Colby, a pro marketer with a serious love affair with real estate.

I created this podcast to not only explore innovative strategies but to also share accessible, practical tips that you can easily start doing.

So, if you’re looking to improve your real estate marketing, then this show is for you!

In my daily life, I’ve lead (for many years) an award-winning marketing & tech department at a major brokerage. I’m also married to real estate! My husband is a commercial broker. I know first hand the struggles and triumphs from the brand and agent level. If you’re like me, then you’re in this industry because you love it!

Whether you consider yourself a marketing & tech newbie or are an experienced pro, stay tuned for solid strategy, actionable advice, and of course, creative ideas for real estate!

Don’t Miss:

My Website: https://ideasforrealestate.com
All Episodes & Show Notes: https://ideasforrealestate.com/episodes
Freebies & Marketing Cheat Sheets: https://ideasforrealestate.com/freebies

Let’s Keep The Conversation Going!

Instagram: @IdeasForRealEstate

Ideas for Real Estate Podcast: Recent Episodes

Heather Colby