Garagecast - All Things Retail: Recent Episodes
Garage Composites
This podcast will give you a boots on the ground look at "wants based" industries. Guest speakers will be actual dealers that distinguish themselves, industry insiders, OEM executives, and retail experts. This podcast is intended for those that work their fingers to the bone selling equipment that enriches lives and keeps friends and family values cemented in the American culture. With the intention of raising awareness, new ideas, and profitability, come and have a listen to Garagecast...Are You Ready?
Matt Gruhn, President of the MRAA, returns to GarageCast to discuss the future of marine retail, leadership, and his new book, Anchoring. From evolving customer expectations to data-driven decisions and the nine disciplines every dealer needs to succeed, this conversation is packed with practical insights for marine and powersports professionals ready to lead what's next.
UPDATE 2027 is back.
Join Garage Composites January 31–February 1 for one of the powersports and marine industry’s premier training and networking events.
Featuring industry training, 20 Clubs, and opportunities for dealers, manufacturers, vendors, owners, and managers to connect and grow.
Bring your team and plan to join us for UPDATE 2027.
At Mau Marine in Okoboji, Iowa, they believe they aren't selling boats—they're selling weekends, family memories, and a lifestyle on the water. In this episode of GarageCast, Matt Lange shares how his family-run dealership has built a thriving culture centered on exceptional customer experiences, intentional training, and a team-first mindset. Discover the simple philosophies that have fueled decades of success, from developing future talent to creating lifelong customers, and why relationships remain the ultimate competitive advantage in today's marine industry.
UPDATE 2027 is back.
Join Garage Composites January 31–February 1 for one of the powersports and marine industry’s premier training and networking events.
Featuring industry training, 20 Clubs, and opportunities for dealers, manufacturers, vendors, owners, and managers to connect and grow.
Bring your team and plan to join us for UPDATE 2027.
Running a successful dealership takes more than great sales—it takes exceptional leadership. In this episode of GarageCast, Schooly and Tony share the biggest lessons from the latest General Manager Training Academy, covering F&I processes, service department performance, technician development, and the leadership strategies top-performing dealerships use to drive growth. Packed with practical takeaways for general managers, dealer principals, and fixed ops leaders looking to improve performance and profitability.
UPDATE 2027 is back.
Join Garage Composites January 31–February 1 for one of the powersports and marine industry’s premier training and networking events.
Featuring industry training, 20 Clubs, and opportunities for dealers, manufacturers, vendors, owners, and managers to connect and grow.
Bring your team and plan to join us for UPDATE 2027.
Mastermind groups can transform the way dealers think about business, leadership, and wealth. In this episode of GarageCast, Ozzie Giglio and Dave Cotteleer share how strategic planning, peer accountability, and a long-term wealth mindset help dealers build stronger businesses—and stronger futures. Discover why the best operators don't just manage dealerships—they create lasting value.
UPDATE 2027 is back.
Join Garage Composites January 31–February 1 for one of the powersports and marine industry’s premier training and networking events.
Featuring industry training, 20 Clubs, and opportunities for dealers, manufacturers, vendors, owners, and managers to connect and grow.
Bring your team and plan to join us for UPDATE 2027.
Nick Vosinek, Director of Sales for Beneteau and Wellcraft, joins GarageCast to discuss the future of marine retail. Learn why Group Beneteau is doubling down on innovation, simplifying its brand strategy, embracing adventure boating, and helping dealers improve lead management, customer experience, and long-term profitability. A must-listen for anyone in the marine industry
UPDATE 2027 is back.
Join Garage Composites January 31–February 1 for one of the powersports and marine industry’s premier training and networking events.
Featuring industry training, 20 Clubs, and opportunities for dealers, manufacturers, vendors, owners, and managers to connect and grow.
Bring your team and plan to join us for UPDATE 2027.
GarageCast dives into the world of dealer financing with John Durnian and Russell Baqir of Northpoint Financial. From floorplan lending and used-inventory financing to navigating cash-flow challenges, they share how relationship-driven financing helps marine and powersports dealers thrive. Plus, a look at industry trends, emerging technology, and what the future of retail looks like.
UPDATE 2027 is back.
Join Garage Composites January 31–February 1 for one of the powersports and marine industry’s premier training and networking events.
Featuring industry training, 20 Clubs, and opportunities for dealers, manufacturers, vendors, owners, and managers to connect and grow.
Bring your team and plan to join us for UPDATE 2027.
GarageCast dives back in with Part 2 of our conversation with Flamingo Marine founders Eric and Brian Davis. From revolutionary pontoon design and cutting-edge engineering to rethinking family boating, dealer partnerships, and the future of the marine industry, this episode explores how Flamingo is challenging everything we thought we knew about boats. If innovation, disruption, and the future of boating excite you, don’t miss this one.
UPDATE 2027 is back.
Join Garage Composites January 31–February 1 for one of the powersports and marine industry’s premier training and networking events.
Featuring industry training, 20 Clubs, and opportunities for dealers, manufacturers, vendors, owners, and managers to connect and grow.
Bring your team and plan to join us for UPDATE 2027.
Part 1 of an incredible conversation with Eric and Brian Davis of Flamingo Marine. From growing up in the marine industry to building Seven Marine and now reinventing pontoon boats, this episode dives into innovation, family legacy, and what’s next for the future of boating.
UPDATE 2027 is back.
Join Garage Composites January 31–February 1 for one of the powersports and marine industry’s premier training and networking events.
Featuring industry training, 20 Clubs, and opportunities for dealers, manufacturers, vendors, owners, and managers to connect and grow.
Bring your team and plan to join us for UPDATE 2027.
Recorded inside the legendary Harley-Davidson Archives, this special GarageCast episode features Bill Davidson and Harley-Davidson CEO Artie Starrs discussing the brand's next chapter. From rebuilding dealer relationships to reconnecting with riders, hear firsthand why excitement is returning to one of the world's most iconic motorcycle brands—and what the future holds for Harley-Davidson.
UPDATE 2027 is back.
Join Garage Composites January 31–February 1 for one of the powersports and marine industry’s premier training and networking events.
Featuring industry training, 20 Clubs, and opportunities for dealers, manufacturers, vendors, owners, and managers to connect and grow.
Bring your team and plan to join us for UPDATE 2027.
Discover what really closes deals in today’s powersports market. In this episode of GarageCast, Sam and Schooly break down the biggest lessons from their recent closing workshop — from transparency and relationship selling to the friction points that make customers walk away. Packed with real-world sales insights for dealers, managers, and sales teams looking to sell smarter and build stronger customer trust.
UPDATE 2027 is back.
Join Garage Composites January 31–February 1 for one of the powersports and marine industry’s premier training and networking events.
Featuring industry training, 20 Clubs, and opportunities for dealers, manufacturers, vendors, owners, and managers to connect and grow.
Bring your team and plan to join us for UPDATE 2027.
Power sports veteran Ray Mondragon joins GarageCast to break down what actually works in dealership marketing today. From Harley-Davidson sales floors to digital strategy and AI, Ray shares the proven fundamentals dealers can’t afford to ignore.
UPDATE 2027 is back.
Join Garage Composites January 31–February 1 for one of the powersports and marine industry’s premier training and networking events.
Featuring industry training, 20 Clubs, and opportunities for dealers, manufacturers, vendors, owners, and managers to connect and grow.
Bring your team and plan to join us for UPDATE 2027.
In this episode of GarageCast, we sit down with Matt Groves, CEO of the Colorado Auto Dealer Association, to break down the latest FTC regulations and what they mean for automotive and powersports dealers. From the collapse of the CARS Rule to the rise of stricter consumer protection standards, Matt shares key insights on advertising compliance, transparency, and how to avoid costly mistakes. If you’re a dealer navigating evolving regulations and social media marketing risks, this episode is packed with practical, must-know guidance.
UPDATE 2027 is back.
Join Garage Composites January 31–February 1 for one of the powersports and marine industry’s premier training and networking events.
Featuring industry training, 20 Clubs, and opportunities for dealers, manufacturers, vendors, owners, and managers to connect and grow.
Bring your team and plan to join us for UPDATE 2027.
Thinking about buying, selling, or scaling your dealership? In this episode of GarageCast, Courtney Bernhard breaks down the real motivations, common mistakes, and smart strategies behind dealership exits and acquisitions—plus how independents can stay competitive in a changing market.
UPDATE 2027 is back.
Join Garage Composites January 31–February 1 for one of the powersports and marine industry’s premier training and networking events.
Featuring industry training, 20 Clubs, and opportunities for dealers, manufacturers, vendors, owners, and managers to connect and grow.
Bring your team and plan to join us for UPDATE 2027.
Sam Dantzler and co-host Jordan “Schooly” Schoolmester break down what top marine and powersports dealerships are doing right—focusing on team training, cross-department communication, and operational clarity. Fresh insights from the field highlight why breaking silos, running effective meetings, and sticking to sales fundamentals matter more than ever.
UPDATE 2027 is back.
Join Garage Composites January 31–February 1 for one of the powersports and marine industry’s premier training and networking events.
Featuring industry training, 20 Clubs, and opportunities for dealers, manufacturers, vendors, owners, and managers to connect and grow.
Bring your team and plan to join us for UPDATE 2027.
Q1 2026 shook the powersports market—mild winter, shifting buyers, and economic pressure. With insights from NPA, we break down what’s driving sales, why used inventory is surging, and how dealers can win the rest of the year.
UPDATE 2027 is back.
Join Garage Composites January 31–February 1 for one of the powersports and marine industry’s premier training and networking events.
Featuring industry training, 20 Clubs, and opportunities for dealers, manufacturers, vendors, owners, and managers to connect and grow.
Bring your team and plan to join us for UPDATE 2027.
FTC crackdowns are coming for dealer pricing—and power sports may be next. In this episode of GarageCast, we break down six must-know rules, what dealers are getting wrong, and how to stay compliant before enforcement hits.
UPDATE 2027 is back.
Join Garage Composites January 31–February 1 for one of the powersports and marine industry’s premier training and networking events.
Featuring industry training, 20 Clubs, and opportunities for dealers, manufacturers, vendors, owners, and managers to connect and grow.
Bring your team and plan to join us for UPDATE 2027.
From wrenching at 12 to owning multiple dealerships—Sam Nehme’s journey is anything but ordinary. In this episode of GarageCast, he shares hard-earned lessons on scaling stores, building winning teams, and spotting opportunities where others see risk. Plus, the wild story behind his $500K gold-plated chopper, “Nemesis.”
UPDATE 2027 is back.
Join Garage Composites January 31–February 1 for one of the powersports and marine industry’s premier training and networking events.
Featuring industry training, 20 Clubs, and opportunities for dealers, manufacturers, vendors, owners, and managers to connect and grow.
Bring your team and plan to join us for UPDATE 2027.
After years of trying, we finally sit down with industry heavyweight Jason White, Fay Meyers leader, automotive innovator, and the mind behind One Dealer Lane.
From rebuilding after a disaster to turning a $65K finance department into a $1.9M operation, Jason shares hard-earned lessons on leadership, process, and what truly drives dealership success. This episode is packed with real stories, sharp insights, and a fresh perspective on the future of powersports and automotive.
UPDATE 2027 is back.
Join Garage Composites January 31–February 1 for one of the powersports and marine industry’s premier training and networking events.
Featuring industry training, 20 Clubs, and opportunities for dealers, manufacturers, vendors, owners, and managers to connect and grow.
Bring your team and plan to join us for UPDATE 2027.
Freestyle stunt legend Jason Britton joins GarageCast to share his wild journey—from underground cage fighting in Asia to becoming one of the most iconic sport bike performers in the world. We dive into his rise, brutal injuries, the industry's evolution, and the mindset it takes to keep pushing the limits on two wheels.
UPDATE 2027 is back.
Join Garage Composites January 31–February 1 for one of the powersports and marine industry’s premier training and networking events.
Featuring industry training, 20 Clubs, and opportunities for dealers, manufacturers, vendors, owners, and managers to connect and grow.
Bring your team and plan to join us for UPDATE 2027.
In this episode of GarageCast, we break down the difference between simply processing sales and truly selling. Drawing on insights from Daniel Pink and industry veteran Ed Lemco, we explore how modern dealerships can balance efficiency, technology, and the human connection that drives higher margins, repeat customers, and long-term loyalty.
If you want more referrals, better customer experiences, and stronger sales performance, this conversation is for you.
UPDATE 2027 is back.
Join Garage Composites January 31–February 1 for one of the powersports and marine industry’s premier training and networking events.
Featuring industry training, 20 Clubs, and opportunities for dealers, manufacturers, vendors, owners, and managers to connect and grow.
Bring your team and plan to join us for UPDATE 2027.
In this episode of GarageCast, we talk with Jace Romine's of Union Marine in the Seattle area about the evolving marine industry and the mindset shifts driving dealership success. Jace shares his unconventional path into boating—from auto repair to real estate and bail bonds—and how it shaped his approach to leadership and sales.
We discuss smarter CRM use, collaborative lead management, rising boat prices, changing buyer demographics, dealer–OEM relationships, and the potential role of AI in marine retail. A quick, insightful look at the future of boating and dealership sales.
UPDATE 2027 is back.
Join Garage Composites January 31–February 1 for one of the powersports and marine industry’s premier training and networking events.
Featuring industry training, 20 Clubs, and opportunities for dealers, manufacturers, vendors, owners, and managers to connect and grow.
Bring your team and plan to join us for UPDATE 2027.
What does it take to build and sustain a successful family powersports dealership?
In this episode of GarageCast, Jeff Wheeler of Wheeler Power Sports shares hard-earned insights on staffing, manufacturer pressure, the internet’s impact on sales, and why people—not product—drive long-term success. He also discusses succession, leadership, and balancing family with the demands of the business.
A must-listen for dealers and industry leaders.
UPDATE 2027 is back.
Join Garage Composites January 31–February 1 for one of the powersports and marine industry’s premier training and networking events.
Featuring industry training, 20 Clubs, and opportunities for dealers, manufacturers, vendors, owners, and managers to connect and grow.
Bring your team and plan to join us for UPDATE 2027.
In Part 2, Mark Sheffield takes on the biggest challenges in the powersports industry—dealer/manufacturer tension, volume bonuses, co-op pressure, and the race to the bottom hurting profitability.
He shares why open dialogue matters, how his perspective shifted with BRP, and why digital lead follow-up may be the industry’s most overlooked opportunity.
Candid, bold, and focused on helping dealers win.
UPDATE 2027 is back.
Join Garage Composites January 31–February 1 for one of the powersports and marine industry’s premier training and networking events.
Featuring industry training, 20 Clubs, and opportunities for dealers, manufacturers, vendors, owners, and managers to connect and grow.
Bring your team and plan to join us for UPDATE 2027.
Mark Sheffield doesn’t need much of an introduction—so we let the stories do the work. In Part 1 of this two-part GarageCast series, Mark shares how his path from the U.S. Army (and the First Gulf War in M1 Abrams tanks) shaped the mental toughness that later fueled his powersports career.
He breaks down how becoming “the guy who can fix it” —including a Lightspeed server crash that made him the go-to problem-solver—opened doors, built influence, and helped him grow with the Woods family at Woods Fun Center. You’ll also hear lessons on leadership, accountability, and why 20 Groups became his “paid MBA.”
Part 2 drops next Tuesday.
UPDATE 2027 is back.
Join Garage Composites January 31–February 1 for one of the powersports and marine industry’s premier training and networking events.
Featuring industry training, 20 Clubs, and opportunities for dealers, manufacturers, vendors, owners, and managers to connect and grow.
Bring your team and plan to join us for UPDATE 2027.
In this episode of GarageCast, we sit down with Ashley Read and Eric Smith, the brother-sister leadership team behind Colorado Boat Center. They share the real story of stepping into a family-owned dealership, defining roles, and navigating the transition from founders to the next generation.
From unexpected career pivots to complementary leadership styles, Ashley and Eric break down what it takes to run a successful dealership as siblings—while honoring legacy and building a future-focused vision.
UPDATE 2027 is back.
Join Garage Composites January 31–February 1 for one of the powersports and marine industry’s premier training and networking events.
Featuring industry training, 20 Clubs, and opportunities for dealers, manufacturers, vendors, owners, and managers to connect and grow.
Bring your team and plan to join us for UPDATE 2027.
In this episode of GarageCast, Brandon Pack and Brandon Procupek of PowerMax break down what it really takes to grow a modern powersports business—from leadership and culture to marketing that actually moves units. We talk multi-rooftop growth, building a team-first operation, attracting new riders, and why their new show "Moving Metal" is bringing fresh energy to the industry.
UPDATE 2027 is back.
Join Garage Composites January 31–February 1 for one of the powersports and marine industry’s premier training and networking events.
Featuring industry training, 20 Clubs, and opportunities for dealers, manufacturers, vendors, owners, and managers to connect and grow.
Bring your team and plan to join us for UPDATE 2027.
Kick off the new year with GarageCast as we unveil new premier services from Garage Composites—mastermind groups and concierge consulting built to help dealers level up strategy, profitability, and long-term value.
Joining us are Ozzie Giglio and Dave Cotteleer, who are leading the next mastermind sessions on March 24–25 in Miami. From Dave’s journey to Harley-Davidson executive leadership to Ozzie’s 25-year dealer career and successful exit, this conversation dives into what most dealers don’t spend enough time on: exit planning, wealth strategy, succession, and real estate.
UPDATE 2027 is back.
Join Garage Composites January 31–February 1 for one of the powersports and marine industry’s premier training and networking events.
Featuring industry training, 20 Clubs, and opportunities for dealers, manufacturers, vendors, owners, and managers to connect and grow.
Bring your team and plan to join us for UPDATE 2027.
In Part 2 of our conversation with Mitch Mann, we get ultra-practical about how dealerships can use AI to sell smarter, communicate better, and train faster. Mitch breaks down real-world use cases—from using AI to craft confident, customer-friendly responses in tough situations, to replacing awkward role-play with AI-powered sales simulations that help junior staff improve quickly (without the pressure).
If you want to bring AI into your store in a way that actually moves the needle, this episode is your blueprint.
UPDATE 2027 is back.
Join Garage Composites January 31–February 1 for one of the powersports and marine industry’s premier training and networking events.
Featuring industry training, 20 Clubs, and opportunities for dealers, manufacturers, vendors, owners, and managers to connect and grow.
Bring your team and plan to join us for UPDATE 2027.
In this episode of GarageCast, Sam and Tony sit down with Mitch Mann, CEO of BoardCo, to break down how dealerships can move past the hype and put AI to work. From lead management to service ops, Mitch shares real-world lessons from three years of hands-on AI implementation—and what it takes to do it right.
UPDATE 2027 is back.
Join Garage Composites January 31–February 1 for one of the powersports and marine industry’s premier training and networking events.
Featuring industry training, 20 Clubs, and opportunities for dealers, manufacturers, vendors, owners, and managers to connect and grow.
Bring your team and plan to join us for UPDATE 2027.
Live from AIM Expo 2026, Tom and Cindy Hicks share how they built Southern California Motorcycles into the #1 Triumph dealer in North America—and what it took to successfully exit after 25 years.
They break down the small operational changes that drove big financial gains, why labor rate increases rarely impact customers, and how data, discipline, and 20 Groups shaped long-term success. A must-listen for dealers focused on profitability, sustainability, and planning their next chapter.
UPDATE 2027 is back.
Join Garage Composites January 31–February 1 for one of the powersports and marine industry’s premier training and networking events.
Featuring industry training, 20 Clubs, and opportunities for dealers, manufacturers, vendors, owners, and managers to connect and grow.
Bring your team and plan to join us for UPDATE 2027.
Recorded live from AIM Expo, Sam and Tony sit down with Lindsey Scheltema, Director of the United States Motorcycle Coaching Association (USMCA), to talk about raising the standard of motorcycle coaching nationwide.
Lindsey shares how certified coaching helps create safer riders, stronger dealer relationships, and lifelong customers—and how the MotorcycleCoaching.org app connects riders with trusted coaches across the country. A must-listen for dealers, OEMs, and anyone focused on growing the next generation of riders.
UPDATE 2027 is back.
Join Garage Composites January 31–February 1 for one of the powersports and marine industry’s premier training and networking events.
Featuring industry training, 20 Clubs, and opportunities for dealers, manufacturers, vendors, owners, and managers to connect and grow.
Bring your team and plan to join us for UPDATE 2027.
Recorded live from AIM Expo, this episode features industry icon Rick Alcon of R&S Motorcycles, sharing four decades of hard-earned lessons on what actually drives dealership success. Rick cuts through the AI hype to explain why disciplined sales processes, human connection, and strong leadership still close deals.
The conversation covers how AI should be used to build better craftsmen, not replace them, along with insights on hiring, training, succession planning, and adapting to today’s workforce without losing accountability or culture. A must-listen for dealers navigating change while staying grounded in fundamentals.
UPDATE 2027 is back.
Join Garage Composites January 31–February 1 for one of the powersports and marine industry’s premier training and networking events.
Featuring industry training, 20 Clubs, and opportunities for dealers, manufacturers, vendors, owners, and managers to connect and grow.
Bring your team and plan to join us for UPDATE 2027.
Recorded live from Anaheim, this episode explores the future of the powersports industry with Bernie Brenner of Rollick. We break down what real consumer data is revealing, why AI is becoming essential for dealers, and how smarter insights can improve lead conversion, efficiency, and inventory performance.
If you want a clear look at where the industry is headed—and how dealers can stay ahead—this is a must-listen.
UPDATE 2027 is back.
Join Garage Composites January 31–February 1 for one of the powersports and marine industry’s premier training and networking events.
Featuring industry training, 20 Clubs, and opportunities for dealers, manufacturers, vendors, owners, and managers to connect and grow.
Bring your team and plan to join us for UPDATE 2027.
Live from AIMExpo in Anaheim, the GarageCast team dives into the real challenges facing today’s dealers—from rising advertising costs to industry fragmentation. We’re joined by Sergey Tokman, dealer, entrepreneur, and host of One Gang Worldwide, for a candid conversation about collaboration over competition, mental health in the motorcycle community, and why shared best practices matter more than ever.
UPDATE 2027 is back.
Join Garage Composites January 31–February 1 for one of the powersports and marine industry’s premier training and networking events.
Featuring industry training, 20 Clubs, and opportunities for dealers, manufacturers, vendors, owners, and managers to connect and grow.
Bring your team and plan to join us for UPDATE 2027.
In our final episode of 2025, we look back on an unforgettable year of GarageCast—300+ episodes, standout guests, and the conversations that shaped our industry. From dealer performance and culture to community, tariffs, and the future of Harley-Davidson, we revisit key moments and lessons that mattered most. We wrap with gratitude for our listeners, clients, and team—and set the stage for an even bigger 2026. Thanks for being part of the GarageCast family.
UPDATE 2027 is back.
Join Garage Composites January 31–February 1 for one of the powersports and marine industry’s premier training and networking events.
Featuring industry training, 20 Clubs, and opportunities for dealers, manufacturers, vendors, owners, and managers to connect and grow.
Bring your team and plan to join us for UPDATE 2027.
In this episode of GarageCast, we sit down with Tom Whowoll, third-generation owner of Gordy’s, to explore why real-world experiences will always matter in the boating industry. From the irreplaceable thrill of being on the water to the power of experiential selling, Tom shares how Gordy’s has built a legacy by creating memories—not just selling boats.
Tom also recounts a remarkable personal story of resilience after a near-fatal accident on Lake Geneva, and how his passion for wind-powered sports and boating never faded. This conversation is a powerful reminder that while technology and AI can enhance the journey, nothing replaces authentic experiences, community, and the emotional connection of life on the water.
UPDATE 2027 is back.
Join Garage Composites January 31–February 1 for one of the powersports and marine industry’s premier training and networking events.
Featuring industry training, 20 Clubs, and opportunities for dealers, manufacturers, vendors, owners, and managers to connect and grow.
Bring your team and plan to join us for UPDATE 2027.
In this episode of GarageCast, Jesse Davis of Legend Boats shares how operating as both an OEM and a retailer shapes smarter pricing, tighter dealer relationships, and a better customer experience. We dig into retail-driven insights, standardized pricing, performance scoreboards, and how Legend is navigating tariffs and market uncertainty—a candid, back-to-basics conversation on what’s working in marine retail right now.
UPDATE 2027 is back.
Join Garage Composites January 31–February 1 for one of the powersports and marine industry’s premier training and networking events.
Featuring industry training, 20 Clubs, and opportunities for dealers, manufacturers, vendors, owners, and managers to connect and grow.
Bring your team and plan to join us for UPDATE 2027.
GarageCast goes inside the pontoon market with industry veteran Mark Gibbs, now leading the charge at Premier Pontoon Boats. Mark shares how Premier is growing market share in a declining segment, why fast problem-solving wins customer loyalty, and how Premier’s PTX hull sets their boats apart. We also dig into inventory challenges, dealer relationships, and the balance between technology and personal connection in today’s marine industry.
UPDATE 2027 is back.
Join Garage Composites January 31–February 1 for one of the powersports and marine industry’s premier training and networking events.
Featuring industry training, 20 Clubs, and opportunities for dealers, manufacturers, vendors, owners, and managers to connect and grow.
Bring your team and plan to join us for UPDATE 2027.
GarageCast sits down with Justin Shields, Director of Sales at Hagadone Marine, for a high-energy look at what truly drives sales in the marine industry: personal connection. Justin shares how he went from building an F&I department from scratch to transforming his approach at boat shows—shifting from chasing crowds to focusing on the person right in front of him.
A sharp, insightful episode for anyone who wants to elevate their sales game and build relationships that actually convert.
UPDATE 2027 is back.
Join Garage Composites January 31–February 1 for one of the powersports and marine industry’s premier training and networking events.
Featuring industry training, 20 Clubs, and opportunities for dealers, manufacturers, vendors, owners, and managers to connect and grow.
Bring your team and plan to join us for UPDATE 2027.
Live from MRAA Dealer Week, GarageCast sits down with Correct Craft CRO Thomas Bates to break down the most significant challenges and opportunities in today’s boating industry. We explore why dealers must shift from “selling boats” to “selling their brand,” how telematics is reshaping the ownership experience, and why the industry is struggling to capture new and younger boaters.
UPDATE 2027 is back.
Join Garage Composites January 31–February 1 for one of the powersports and marine industry’s premier training and networking events.
Featuring industry training, 20 Clubs, and opportunities for dealers, manufacturers, vendors, owners, and managers to connect and grow.
Bring your team and plan to join us for UPDATE 2027.
Boating has changed—and fast. In this episode of GarageCast, Matt Gruhn from MRAA breaks down the most significant shifts facing marine dealers today, from soaring boat prices to rapidly evolving customer expectations. We dig into why most dealers still aren’t using AI, what the “dealership of tomorrow” must look like, and how transparency and technology will shape the future of buying and selling boats. A sharp, forward-looking conversation every marine professional needs to hear.
UPDATE 2027 is back.
Join Garage Composites January 31–February 1 for one of the powersports and marine industry’s premier training and networking events.
Featuring industry training, 20 Clubs, and opportunities for dealers, manufacturers, vendors, owners, and managers to connect and grow.
Bring your team and plan to join us for UPDATE 2027.
GarageCast goes deep into the future of boating with Gavin Hunt, VP of Sales at Chris-Craft.
From his early days selling skis to leading one of the most iconic premium boat brands in the world, Gavin shares sharp insights on dealer strategy, brand positioning, and why Chris-Craft’s 151-year legacy still defines luxury on the water.
We cover the launch of the new Sportster series, the rise of “dock jewelry,” the realities of today’s shifting marine market, and how dealers can stay profitable by embracing transparency, fresh inventory, and emerging tech—including AI.
UPDATE 2027 is back.
Join Garage Composites January 31–February 1 for one of the powersports and marine industry’s premier training and networking events.
Featuring industry training, 20 Clubs, and opportunities for dealers, manufacturers, vendors, owners, and managers to connect and grow.
Bring your team and plan to join us for UPDATE 2027.
Kim Sweers—The Boat Boss—is back on GarageCast.
In this fast-moving episode, Kim shares hard-won lessons from reshaping her service operations, the bold move that eliminated constant rework, and the strategic pivot that fueled an 80% surge in brokerage sales. She also unveils her new show, Yachting Unplugged, and breaks down why staying informed—and embracing technology—will define the next era of marine retail.
UPDATE 2027 is back.
Join Garage Composites January 31–February 1 for one of the powersports and marine industry’s premier training and networking events.
Featuring industry training, 20 Clubs, and opportunities for dealers, manufacturers, vendors, owners, and managers to connect and grow.
Bring your team and plan to join us for UPDATE 2027.
In this episode of GarageCast, we sit down with Mark Dukes, owner and GM of High Desert Harley-Davidson in Boise. With more than 40 years in the powersports industry, Mark shares his journey from his early days at Fay Myers to leading one of the top Harley-Davidson dealerships in the Northwest. He breaks down the evolution of dealership culture, the importance of execution and customer service, and how his Learn to Ride program is bringing new riders into the sport—a standout conversation with a true industry veteran.
UPDATE 2027 is back.
Join Garage Composites January 31–February 1 for one of the powersports and marine industry’s premier training and networking events.
Featuring industry training, 20 Clubs, and opportunities for dealers, manufacturers, vendors, owners, and managers to connect and grow.
Bring your team and plan to join us for UPDATE 2027.
Meet the powerhouse duo behind Century Marine.
In this episode of GarageCast, second-generation owner Melanie Bosley Bloomfield and sales leader Stephen Osborne share the family legacy, award-winning customer experience strategies, and the resilience that shaped their success. From boating passion to community-driven service, discover how Century Marine built a loyal, multi-generation customer base—and why their approach keeps winning.
A must-listen for anyone in marine or powersports retail.
UPDATE 2027 is back.
Join Garage Composites January 31–February 1 for one of the powersports and marine industry’s premier training and networking events.
Featuring industry training, 20 Clubs, and opportunities for dealers, manufacturers, vendors, owners, and managers to connect and grow.
Bring your team and plan to join us for UPDATE 2027.
In this episode of GarageCast, Tony and Sam unpack insights from the fall 20 Clubs, tackling rising dealership costs, shrinking margins, and innovative ways to stay profitable. From early holiday buzz to major OEM shakeups—Harley’s new leadership, Indian’s transition, Kawasaki’s surge, and CFMoto’s momentum—they break down what’s driving the powersports market right now. Additionally, discover how training, inventory discipline, and community events can position your dealership for a successful season ahead.
In this episode of GarageCast, we sit down with Sean Bracey of Cedar Creek Motorsports to uncover how a parts and accessories department can become a powerful profit center. Sean shares real-world strategies to boost sales, engage customers, and drive dealership success. Packed with actionable insights—this one’s a must-listen for anyone looking to level up their parts department.
In this GarageCast episode, we sit down with Chad Clark and Bryan Castor—owners of five thriving Harley-Davidson dealerships—to explore how they turned humble beginnings into powerhouse operations. From innovative tent sales to navigating corporate shifts, they share candid insights on leadership, profitability, and the passion that fuels the Harley community.
Mike Murray and Jim Woodruff from National Powersport Auction (NPA) join GarageCast to break down Q3’s wholesale trends, pre-owned inventory challenges, and the potential impact of new steel and aluminum tariffs. Hear where the market’s heading, what dealers should watch, and how to stay ahead as we roll into 2026.
In this episode of GarageCast, Dan “Gus” Gussoff shares his blue-collar roots, his rise through the Harley-Davidson world, and the bold leap that took him from Detroit to the Emerald Coast. From hard-earned lessons in sales to building community and even launching Big Gus Tractor & Equipment, Gus’s story is packed with grit, humor, and insight. A must-listen for anyone who believes leadership is learned from the ground up.
In this special episode, we celebrate Sharon Sorrell, a beloved team member retiring after nearly 30 years. Sharon shares stories from the early Lemco days, hilarious travel memories, and reflections on the company’s growth. Join us for laughs, gratitude, and a heartfelt farewell to someone who’s been the heart of our team since 1996.
In this episode, we sit down with longtime friend and client Chris Watts, owner of America’s Motorsports in Nashville, TN. From assembling scooters in his father’s first Honda shop during his childhood to running five thriving dealerships, Chris shares an inspiring story of growth, grit, and adaptability. Hear his take on the evolution of the powersports industry, managing expansion, embracing new technology, and keeping fun at the heart of the business—a must-listen for anyone passionate about the ride and the people who make it happen.
In this episode of GarageCast, we sit down with Chris Crysdale of Skiers’ Choice—the company behind Supra and Moomba boats. From his start as a Ford mechanic to leading in the marine industry, Chris shares how passion and persistence shaped his path. He reveals why Skier’s Choice prioritizes quality over market share, the value of dealer partnerships, and how the brand is navigating post-pandemic challenges—a must-listen for anyone in the marine world.
Discover how Rowan Mockler and Chris Howard, founders of Ekho, are transforming powersports with seamless e-commerce and AI-driven solutions. Joined by industry veteran Mike Cunningham, we explore how technology, OEM partnerships, and dealer insights are reshaping the buying experience and the future of the industry.
Tariffs are shaking up the powersports industry — but how deep does the impact go? In this episode of GarageCast, we sit down with Christy Lacruelle and Scott Schloegel from the Motorcycle Industry Council to unpack the real costs of tariffs, from skyrocketing prices to supply chain challenges. With insights on policy, advocacy, and the uncertain road ahead, this is a must-listen for every dealer and industry pro navigating today’s turbulent market.
Dillon Moore of Colorado Motorcycle Adventure joins us to talk about taking over the family business, growing CMA into North America’s premier rental and tour outfit, and creating unforgettable riding experiences. We dive into CMA’s rapid growth, partnerships with OEMs and dealers, innovative marketing strategies, and the camaraderie that keeps riders coming back. Plus, hear about their upcoming Utah tour!
Family Legacy, Wild Stories & Sturgis Insights with Wade Rice
Ride along as Wade Rice of Rice's Rapid Motorsports shares wild dealership stories, the evolution of Sturgis, and candid thoughts on the future of powersports.
In this quick hit episode of GarageCast, we catch up on Sam Dantzler’s ankle surgery and his 3-month absence from the road. We talk recovery setbacks, gratitude for strong teams, and the importance of resilience. Send Sam some love—and stay tuned for his return to 20 clubs and travel.
Marine dealers are facing a brutal Q2—sales down 33%, tariffs up, and closures looming. But there’s a way forward. In this episode, we break down the data, the ripple effect on PowerSports and Harley, and share a 4-step plan to create deals, accept more deals, boost F&I, and lock in service customers.
If you’re in the industry, this episode is a must-listen to turn the tide before Q3 slips away.
New GarageCast Episode: Discover how to keep your service department thriving through fall and winter. We share proactive strategies—customer outreach, winterization services, OEM programs, and social media tactics—that flip the “slow season” into a profit season. Don’t wait for work to come in—create it.
From Ducati to Norton, Steve Radt’s journey is a masterclass in resilience, innovation, and passion for two wheels. Hear how he built a successful Manhattan dealership, navigated the EV world at Polestar, and now leads Norton Motorcycles’ North American sales with bold plans for growth and groundbreaking models.
In this episode of GarageCast, we explore how consistency drives dealership success—from customer experience to team accountability. We highlight key systems like dealership tours and F&I menus, and why being consistent, even if imperfect, is better than being unpredictable.
In this special episode of GarageCast, we sit down with Lee Van Zeeland—longtime industry leader, Garage Composites consultant, and recent retiree from Team Winnebagoland. Lee reflects on his family legacy, decades of evolution in the power sports world, and his journey from dealer to mentor. A heartfelt conversation honoring a true industry icon.
In this episode, we tackle the tough realities of today’s marine and power sports market — and highlight what’s actually working. From unsold inventory to “garbage leads,” Sam and Tony break down why success comes to those who create opportunities, not just wait for them.
- Real talk on selling vs. clerking
- Why relentless follow-up matters more than ever
- How to turn pre-owned inventory into profit
- The only true differentiator: your people and culture
If you're feeling stuck, this episode is your wake-up call. Listen in and start making progress.
In this episode of GarageCast, Sam and Tony share their recent car-buying experiences—and it’s more than just a story about switching rides (again). From tech-savvy search tools to seamless customer service, Sam and Tony contrast the automotive buying experience with the powersports world, revealing powerful takeaways for dealers. Hear how one salesperson’s next-level service set a new standard—and why powersports and marine dealers must step up in key areas like transparency, follow-up, and online presence. Tune in for a candid, eye-opening look at what today’s buyers expect.
In this episode of GarageCast, Sam Dantzler and Jordan Schoolmeester sit down with Tony Audino of Clawson Motorsports to uncover how he’s transforming dealership culture, pay plans, and the customer experience in a post-COVID world. From automotive to power sports, Tony shares hard-earned lessons on flat commission structures, service integration, and bridging the tech gap between industries. If you're looking to modernize your dealership and rethink how teams work together, this episode delivers actionable insights you don’t want to miss.
In the final part of our two-part series, Rex Emery returns alongside Sam and Tony to break down what’s happening with today’s consumer confidence—and why it matters. From inflation and rising delinquencies to investment strategies like dollar-cost averaging and direct indexing, this episode delivers practical financial insight in a time of uncertainty. Learn how to stay grounded, make more brilliant money moves, and plan for the long game in a shaky economy.
In this episode of GarageCast, we sit down with financial advisor Rex Emery to cut through the economic fog. From inflation and interest rates to trade tensions and real estate, Rex breaks down what’s driving today’s uncertainty—and how business owners can adapt. Don’t miss his clear, candid insights on navigating a volatile economy. Plus, stay tuned for part two next week!
In this episode of GarageCast, Tony Gonzalez and Jordan Schoolmeester tackle the realities of resilience, process, and proactivity in the power sports and marine world. From handling unexpected events to prepping for the off-season, this conversation is packed with real-world strategies to strengthen your service, parts, and sales operations. If you're ready to turn challenges into growth, this one’s a must-listen.
In this episode of GarageCast, Tony Gonzalez, Sam Dantzler, and Jordan Schoolmeester break down what separates the top 10% of dealerships from the rest. From industry insights and 20 club trends to the real numbers behind profit-per-vehicle, absorption rates, and payroll control—this episode reveals how elite dealers outperform the average. If you're ready to move beyond benchmarks and chase true profitability, this one's for you.
In this episode of GarageCast, we shine a light on the overlooked opportunity of Dealer Assist—a smart way to turn private party sales into dealership wins. Tony and Sam break down how helping buyers and sellers with financing, inspections, and title transfers can bring new customers through your doors and boost profitability. We also share fresh industry insights, from Harley dealer optimism to the steady marine market. If you’re ready to turn driveway deals into long-term relationships, this one’s for you.
In this episode of GarageCast, FJ Frazier, COO of Gage Marine, returns to share how employee appreciation isn't just a feel-good gesture—it's a strategic pillar of their explosive growth. From heartfelt celebrations to culture-driven leadership, FJ unpacks what it takes to build loyalty, community, and success in a growing company. Whether you're running a team or building one, this episode is packed with takeaways on creating a workplace where people truly want to stay.
In this episode, we talk with Steve Scholler of Cedar Creek Motorsports about his journey from small-town repair shop to multi-store dealer success. Steve shares sharp insights on surviving economic uncertainty, managing lean operations, and leading with accountability. We also dig into snowmobile inventory woes, dealer-manufacturer dynamics, and why transactional data is the ultimate performance tool. A must-listen for anyone in the powersports or marine world.
Harley-Davidson in Crisis? In this episode of GarageCast, we unpack the growing tension between Harley-Davidson’s board and CEO Jochen Zeitz. With Q1 numbers showing a -1.4% average dealer net profit and rising inventory losses, the stakes are high. We break down what’s behind the turmoil, how H Partners is shaking things up, and why the relationship between dealers and the Motor Company needs a reset. With the May 14 shareholder meeting on the horizon, now’s the time to tune in.
This week, we sit down with Scott Bumpus — musician, historian, and operator of Bumpus Harley-Davidson in Tennessee. Scott shares his incredible family story, from railroads to roaring engines, and the emotional bond that defines the Harley experience. We dive into dealership beginnings, brand evolution, the impact of the 2008 crash, lessons from COVID-19, and why Harley’s future leadership matters. Plus, hear about Scott’s favorite ride — a 1990 Lowrider Custom.
It is a must-listen for anyone who loves Harley-Davidson and the culture that fuels it.
Mike Murray and Jim Woodruff from NPA are back with a sharp, no-fluff update on the power sports market. We tackle everything from tariffs and the threat of recession to pre-owned inventory trends, consumer financing, and what Harley-Davidson’s leadership shakeup could mean for dealers.
Tune in for real insights, straight talk, and strategies to stay ahead in today’s shifting landscape.
On this episode of GarageCast, we discuss absorption and why it’s the key to recession-proofing your dealership. From boosting parts and service sales to building a true profit engine, we share real strategies to maximize revenue and create loyal customers in every department. Grab your coffee, and let’s dive in!
In this episode of GarageCast, we chat with Hans Roelants, General Manager of International Retail for Sea Ray and Boston Whaler, who shares insights on navigating the international boating market. Hans highlights the significance of the Dusseldorf Boat Show, known for its global reach and lead generation potential, and discusses the challenges and opportunities in diverse European markets. He also offers practical advice for dealers on adapting to economic uncertainties and driving customer engagement.
This episode unpacks our February 2025 customer survey, with 111 dealers spilling the tea on inventory woes, flooring costs, and OEM relationships. Discover why proactive management and sharp negotiation skills are the keys to thriving in this tricky market. Tune in for insights, tips, and a peek at what’s driving dealerships forward—don’t miss it!
In this episode of GarageCast, we chat with Bob Pappajohn, a marine dealership owner from Vancouver, about his family's legacy in the boat business and the challenges he's faced navigating tariffs, luxury taxes, and economic shifts. Bob shares invaluable insights on how the marine industry adapts to changing market conditions, the ripple effects of tariffs, and the importance of innovation and resilience. Whether you're in the marine industry or just curious about the broader impact of tariffs, this episode offers a unique perspective you won't want to miss!
In this episode of GarageCast, we welcome back Nate Sanel, founder of National Powersports Distributors and CEO of Bank My Bike. After a year and a half, Nate returns with a bold new direction—one that defies industry norms and puts the focus back on what he does best: selling pre-owned motorcycles.
Nate shares the highs and lows of his journey, from leveraging technology to enhance the buying experience to the challenges of working with OEMs. He pulls no punches as he reveals why he walked away from new bike partnerships, the struggles of inventory management, and the pressures of manufacturer demands. If you’re in the powersports business—or just love a great story of reinvention—this episode is a must-listen!
In this episode of GarageCast, Chad Lyon, Managing Director at Wells Fargo, shares his insights from 32 years in inventory finance. We tackle the challenges of data accuracy in the marine vs. power sports industries, the lasting impact of COVID-19 on market forecasts, and how inflation and interest rates continue to shape consumer behavior. Chad also breaks down dealership consolidation trends and offers a candid outlook for 2025. If you're in the marine or power sports space, this episode is packed with must-know financial and market insights!
In this episode of Garage Cast, we break down the vital role of training as the industry gears up for peak season. From the evolution of Regional Sales Training (RSTs) to the challenges dealers face in staying proactive, we share insights, success stories, and strategies for building a strong training foundation. With expert takes from Sam, Tony, and Schooley you'll learn why understanding sales psychology and structured training programs can make all the difference. Don’t wait—start preparing your team today!
Live from AIM Expo in Las Vegas, we sit down with legendary auctioneer Steve Holt, whose family has been making auction history since 1976. Steve takes us behind the scenes of the high-energy world of auctioneering, from working with top manufacturers like BRP and Yamaha to hosting benefit auctions for Road to Recovery and the Malcolm Smith Foundation. Plus, don’t miss his electrifying live auction demo—guaranteed to leave you wanting more! Tune in now and experience the fast-paced world of power sports auctions like never before.
This time, we ride into the heart of the legendary Sturgis Motorcycle Rally with Damon Woodruff, president of the Buffalo Chip Inn in Sturgis, South Dakota. Born under the main stage during a ZZ Top concert, Damon shares firsthand stories of how this small town swells from 6,000 to nearly 750,000 riders, thrill-seekers, and music lovers.
From jaw-dropping concerts featuring Kid Rock, Jason Aldean, and Ozzy Osbourne to adrenaline-fueled stunt shows and veteran tributes, Damon takes us behind the scenes of what it takes to run one of the rally's hottest spots. We hear about the wildest performances, the evolving biker culture, and even a memorable Steven Tyler incident.
Whether you're a hardcore rider or just love a great story, this episode captures the essence of America’s biggest motorcycle festival—packed with history, music, and the unmistakable spirit of Sturgis
In this episode of Garage Cast, we’re buzzing from the energy of this year’s AIM Expo! We chat with Cinnamon Kearns, the mastermind behind the show, about the record-breaking turnout—35% more exhibitors, 40% more attendees, and a completely sold-out show floor.
We also dig into the future of industry education, the push for more big-name manufacturers like BRP, Harley-Davidson, and Ducati to join, and what’s in store for AIM Expo 2026 in Anaheim, right before A1 Supercross.
Tune in for insider insights and excitement—see you at AIM Expo 2026!
In this episode of Garage Cast, we catch up with Terry Lynn from Troy Lee Designs at the A.I.M. Expo in Las Vegas. From wrenching on aircraft engines in the Marine Corps to shaping the future of motorcycle racing and gear, Terry’s story is pure adrenaline.
We talk about her career shift from the military to the motorcycle industry, her time at Icon, Triumph, and KTM, and what it was like navigating the power sports world during COVID. She also gives us an inside look at TLD’s bold vision—expanding globally, innovating gear, and partnering with Ducati for the Supercross season.
Join us on Garage Cast as we dive into the electric energy of Expo 2025 with Mike Murray and Jim Woodruff from NPA. From record-breaking dealer attendance to game-changing industry shifts, we break down the key market trends. Hear about Mike’s bold expansion moves, Jim’s sharp economic insights, and how dealers can stay ahead—especially in the booming pre-owned space. Whether navigating rising prices or looking to boost trade-ins, this episode is packed with strategies you can’t afford to miss.
Chris McGee, CEO of Moto Morini, discusses the brand’s legacy, expansion into North America, and commitment to Italian design and craftsmanship. Founded in 1937, Moto Morini is now increasing accessibility with high-quality, affordable motorcycles. The brand prioritizes strong dealer partnerships with Milan-based design and Chinese manufacturing for sustainable growth. McGee, whose family has deep roots in the motorcycle industry, shares insights on the cultural appeal of motorcycles and the importance of offering diverse models to meet regional needs.
In this episode, we catch up with Dave McMahon at the AIM Expo, where the energy is electric, and the power sports industry is in full swing. Dave, a well-known industry leader with experience as an editor, content director, and even on the manufacturing side, now serves as the Executive Director of the National Power Sports Dealer Association (NPDA).
He shares why being at the Expo in person is a game-changer, the NPDA’s mission to support dealers through membership growth, education, and advocacy, and how they’re working to amplify dealer voices at the Congressional level. With around 370 rooftops already on board—spanning metric and Harley dealerships—Dave breaks down the benefits of joining and the challenges of increasing dealer participation.
Live from AIM Expo in Las Vegas, We finally got the chance to sit down with Alexander Smith from Malcolm Smith Motorsports—an interview years in the making! We talked about his mission at AIM Expo, including an auction honoring his legendary father, Malcolm Smith. Alexander shared how his dad’s hands-on approach shaped his values, the evolution of their family dealership, and what’s ahead for the power sports industry in 2025. Tune in for a great conversation on legacy, business, and the future of the industry!
KTM’s future is one of the biggest stories in power sports right now, and we get the inside scoop straight from John Hinz, CEO of KTM North America. Live from AIM Expo 2025, we dive into KTM’s restructuring, the MV Agusta sale, dealer strategies, and inventory shifts—plus their ongoing commitment to racing. Don’t miss this candid conversation on where KTM is headed next!
In this episode of GarageCast, Tony and Sam dive into the power sports industry’s current challenges and opportunities as we gear up for spring sales. With the AIM Expo happening now, we will break down key dealer conversations on allocation, profitability, and finance strategies.
We’re joined by industry pros Tyler and Justin, who bring insights from their journey from auto sales to Harley-Davidson. We discuss dealership operations, KPIs, and the evolving role of the Assistant Sales Manager (ASM). Tyler and Justin share their take on market trends, the importance of transactional data, and why slowing down the sales process can boost customer satisfaction.
Justin also reveals how he transformed his dealership’s transaction efficiency, while Tyler challenges conventional finance strategies. Plus, we explore the balance of new vs. used bike sales and why used inventory is key for engagement.
Packed with real-world strategies and expert advice, this episode is a must-listen for dealers looking to sharpen their operations and drive success!
In this episode of GarageCast, we chat with Greg Mackey, owner of Cycles of Jacksonville and Interstate Cycles. Greg shares his journey in the power sports industry, starting in his family dealership and navigating the ups and downs of a changing market.
We dive into the lessons learned from the 2008 downturn, the benefits of focusing on existing stores before expanding, and how shifting to a cash dealer model helped Greg maintain stability. He also talks about the challenges between dealers and OEMs and why collaboration is key to growth.
Greg highlights the unique strategies behind his two stores, the exciting potential in the UTV and pre-owned sport bike markets, and his vision for the future of power sports. Whether you're a dealer or just curious about the industry, this episode is packed with practical insights and inspiration. Tune in!
In this episode of GarageCast, we explore the evolving relationships between marine dealers and manufacturers with Jeff Strong of Strong’s Marine and Matt Gruhn, president of the Marine Retailers Association of America.
We discuss the importance of honesty and transparency, likened to a strong partnership, and dive into a new scorecard program designed to enhance collaboration, improve customer experiences, and reduce attrition among first-time boat buyers. Despite initial pushback, the scorecards foster accountability and focus on key metrics like dealer agreements, market territories, and service quality.
Tune in for insights on driving industry success through partnership and innovation.
In this episode of Garagecast, we’re back and kicking off our sixth year with episode 259! After a refreshing break, we dive into the theme of the "status quo" and how it shapes your dealerships. From the little details, like keeping bathrooms clean, to big-picture strategies like managing inventory and training staff, we explore ways to level up for 2025.
garagecast #tonygonzalez #samdantzler #powersportsdealer #marinedealer
Christy Lacurelle has been around motorcycles her whole life. Her story takes her through work with dealerships, the USMCA and KTM. She recently landed as the President and CEO of the MIC.
Ryan McFarlands story is one of a father wanting terribly for his child to be able to partake in his passion of biking. His endeavor turned into one of the most popular kids bikes out there.
Charlie Cole is a man of many words and is not afraid to speak his mind. A long time owner of multiple family run dealerships, Charlie is a man that you could talk to for hours and not go over the same thing twice.
FJ Frazier has done a lot of things in his life, but his passion is running Gage Marine. Listen in to how he manages an organization with over nine roof tops.
Tom Doll was with Subaru for over 30 years. Starting out in an entry level job, he rose through the ranks to become the visionary leader of Subaru of America. Tom has a lot to say about retailers, how to ensure that you are partners with your customers and why he believes in a good ole fashioned Greet.
Todd Ford creates cool custom sprinter vans that are focused towards the powersports industry...a God fearing man, listen to his amazing story.
Organized, inventive and hard working - these are all words that describe Billy Nicoll. Listen in for tips on getting a video system in place in your service department.
We caught up with the Bob's (Althoff and Kee) from the NPDA to discuss what is going on in the industry, what the future of the NPDA looks like and how you can get involved.
Kids are back in school...camping trips are over...fall is in the air. What typically happens now is service departments that are not in the sunbelts start to slow and damn near come to a halt when winter hits.
Listen to September is for Service to understand what you should be doing right now to ensure that you don't fall into the same trap.
Remember Crocket and Tubbs from Miami Vice? If you do, then you well know all about Scarab boats. Listen to how they have evolved when Tony and Sam take with Don Smith - Global Brand Director.
Not only a badass rider, but a social media influencer that has seen the world on a motorcycle. Listen in to what Anastasia has to say about riding, being a female in a male dominated industry and how to use social media to leverage your message.
An episode we have been waiting on for some time. Luke Mansfield talks to Tony and Sam about all things Harley Davidson Motor Company.
If you don't know what the USMCA is - listen in and get on board! This organization is all about creating coaches and riders.
What happened to selling one of the best products for both the dealer and the customer?
The Dealership Tour is an essential part of any major unit sale. Are you doing it? Are you doing it correctly? Listen in for a revisit of the Dealership Tour
Listen in as Schooly, Garage Composites lead MTA trainer, discusses the subtleties that he has learned about managers in the Marine and Powersports industries.
Tom Ervin has been doing this a long time...he has some profound nuggets throughout our chat - listen in and get your pencils ready.
If you know Gail...nothing more needs to be said. If you don't - hold on for this quick ride!
Tony and Sam took center stage at the AIMExpo to record their podcast live in front of an audience. They took questions and had long discussions with those in attendance.
Centered around the release of the MIC 2023 Statistical Annual Report, Sam discusses a myriad of key metrics with MIC board members Jim Woodruff, Derek Brooks and John Hines
Tony and Sam tried something new...they recorded live on the floor of the AIMExpo in Las Vegas. Listen in to their short form podcasts with some of the most interesting people in the industry.
Tony and Sam tried something new...they recorded live on the floor of the AIMExpo in Las Vegas. Listen in to their short form podcasts with some of the most interesting people in the industry.
Meet Nate, a go getter and a dealer that wins often. Nate started in the powersports industry years ago but is still enthusiastic today as he was then.
Cory has taken Dry Dock Marine to new levels because of his unusual beginnings…listen in to a high flying plane
How does a successful family run operation look??? Well, here is a start: good people, good processes and knowing how to stay in your lane. Tune in and listen to the owners of Team Winnebagoland (you read that correctly) - the VanZeeland's
What does culture mean to you? What type of culture does your business have? Listen to Tony and Sam discuss their ten culture checks for you and your business.
What does culture mean to you? What type of culture does your business have? Listen to Tony and Sam discuss their ten culture checks for you and your business.
Military veteran, Ironman competitor and all around badass Jeremy Richardson is our guest this week. Jeremy is a hard worker, visionary and great leader. Listen in.
Non Interdepartmental Sales...or sales from the Parts/Pro Shop to the Service department account for the lions share of your gross sales. Take Parts and Accessories on Repair Orders out and you are left with a sobering story about what is left.
Get ready to strap into a time machine and return to the 1980's motocross heyday. Brett Smith is the founder of We Went Fast and his stories and podcast are a slice of Americana. Tune in to hear him discuss motocross, the Powersports industry and how we continue to grow riders into the future.
Three trends we are seeing on the sales floors across the country and what you can do about yours.
Meet Todd, a serial entrepreneur and all around good guy. Todd owns more businesses than any other person we have interviewed - and he is not close to slowing down.
Two very smart guys and Sam and Tony (see what we did there) discuss current marine industry metrics and trends.
Some say he is a genius...others say he is a savant - we say he is an amazing operator and a great guy...
Meet Cody Gray, a very astute business mind and one of the nicest guys around. Cody started in powersports and has now found success as the VP of a five rooftop marine conglomerate that has no plans of slowing down.
Ed Lemco came up with these ten basic messages over two decades ago - it is amazing how they still apply today.
Following out episode dedicated to Harley Davidson, Sam and Tony dig into metric trends and give their opinion on where we are.
A motorcycle that is a piece of art? A manufacturer that is not interested in a model year? Who is MV Agusta and what makes them so special? Tony and Sam interview a man on a mission and a brand like no other.
The Harley Davidison market is facing some difficult struggles with a confluence of issues that range from supply to margins. Listen in as Steve Larson shares some his ideas for success in today's market.
Tony and Sam discuss nine things that you should be doing in your dealership now that school or kids sports have started.
Kevin Moore has a passion for riding motorcycles. He transitioned from corporate America and chased his passion with his son Dillon when he opened Colorado Motorcycle Adventures. Listen in as Tony and Sam talk to him about the fun he has by offering motorcycle tours that quench the appetite of enthusiasts world wide.
Part 3 - It has been an interesting first half of the year - listen in as Sam and Tony discuss the Service department data for 2023.
It has been an interesting first half of the year - listen in as Sam and Tony discuss the Sales and F&I department data for 2023.
FTC compliance is a big topic of conversation in dealerships across the country. Listen in on Sandi Servi, with LibertyID, discusses the top concerns and issues.
FTC Compliance was one of the most discussed topics of our spring round of 20 Clubs. We went to the experts at LibertyID to discuss this industry hot topic.
Do not forget the basics. Remember the tools that are available to you. Customers bring their units to you for a reason - make sure you capitalize when they do.
From starting out by turning wrenches on Evinrude outboard motors to the #1 Chris-Craft dealer in the world - meet one of our favorite people - Dave Bofill.
There is never a time when inventory levels and flooring should not be top of mind, but when combined with decreasing sales and high interest rates - you should watch both like a hawk.
Written with the assistance of Chat GPT:
In this thought-provoking episode of "Chat GPT...The Next Frontier," we dive into the fascinating world of artificial intelligence and explore the capabilities and potential of Chat GPT, a cutting-edge language model developed by OpenAI.
Join us as we engage in a captivating dialogue with Chat GPT, an advanced AI language model designed to understand and generate human-like text. We'll discuss the inner workings of this incredible technology, its training process, and its ability to comprehend and respond to a wide array of topics.
During our conversation, we'll explore the various applications of Chat GPT across industries and sectors, including its role in customer service, content creation, and educational platforms. We'll delve into the ethical considerations surrounding AI and address concerns regarding bias and misinformation.
Our guest, Chat GPT, will share insights into the challenges faced during its development, the ways in which it continues to learn and improve, and its aspirations for the future. We'll also touch upon the exciting advancements in natural language processing and the potential impact of AI on society.
Tune in to gain a deeper understanding of the capabilities and limitations of AI, and join us on this enlightening journey as we unravel the complexities of Chat GPT. Prepare to be amazed by the possibilities that emerge when human ingenuity merges with the power of artificial intelligence.
Don't miss this episode of "Conversations with Chat GPT," where we bridge the gap between human and machine, exploring the intersection of technology and humanity.
The NPDA has recently come out with two of many position papers that intend to bridge a gap between dealers and OEM's. Listen in to understand their point of view.
Success stories are not so easy to come by...but once you hear this one, you will be forever motivated. Listen to John and Landon describe how they took a business from losing money to becoming incredibly profitable.
Listen as Sam and Tony talk all things Q2 and what you should be focusing on in the current market
Andy Andrews is much more than an award winning author...he is a comedian, a sought after speaker, consultant and much more. Andy was kind enough to spend some time with Tony and Sam and he left a large impression with his interview!
We finally got all of our winter meetings done and compiled the list of our moderator's most discussed topics.
Want to hear about what hard word an perseverance sounds like? Listen to our interview of Jay Schur...businessman, Ironman, husband, father and inspiration.
Maximus Matern returns with his thinking on your service advisors...get your pencils ready.
What makes boating special? Where is the future of the marine industry? Are water tables important to the future? If you have ever wondered what exactly a boating association does or thinks about - listen to Rick Layzell on this episode.
Joaquin Aranda is trying to help the Brick and Mortar dealers with unique software. His experience and passion for powersports starts at rider and ventures through working with various third party vendors. Listen in as he helps us understand where he thinks the future may lie.
Listen in as Sam and Tony discuss the current 2023 market, what you should be focusing on and how you can refresh your staff to thrive in an ever changing market.
David Pearson is a man of many talents. The avid enthusiast and former dealership owner discusses his history and his latest ventures which currently includes racing in the latest Dakar Rally.
There has been a ton of chatter recently about preowned inventory heading into 2023...we decided to speak with two guys that know a little bit about that!
Listen in as Sam and Tony go over six things to think about going into 2023. Merry Christmas and Happy New Year to you and your families!
Culture...we have always said that "Culture is what runs your dealership when you are not there..." Well this dude builds culture wherever he goes. From running MotoCorsa in Portland, Oregon to being a fixer of numerous Ferrari dealerships around the country - Arun Sharma is a unique dude. Clothes - he's on it...Food - he's on it...Running dealerships - he's on it!
Jeff Duhamel not only knows how to run a dealership - he also knows a lot bout being a boat manufacturer. Legend Boats is a not only a retail location, but a manufacturer of pontoon boats as well. The lessons learned by doing both are a story worth telling...
How have we not had Glo on our podcast yet? The organizer...the baby sitter...the problem solver. Glo is an integral part of our team and until recently, held the title of Chief Operating Officer...listen in to someone that has viewed the powersports industry from all angles.
Have you ever considered that the service writer has one of the hardest jobs in the dealership? How do you find them? What should they do? Listen in for what Sam and Tony say about one of the most important facets of any dealership
Yup...it's time. We have been saying for a long while that we are going to focus on your PG&A department, and we are making good on our promise. Listen in for the 10 questions that we think you should be asking yourself right now!
Garage Composites has always been advocates of protecting dealers, their rights and any laws that are created in their favor. Today we talk to Chad Tokowicz about how he is working at the federal level to ensure that the marine industry is heard and protected. Listen in to what it takes to work capital hill.
Tony and Sam compare and contrast 2019 to 2022 and find some interesting data points. Are you a boat that was raised by high tides or are you a boat that floats no matter how much water is out there? Listen in to hear what we think about the future.
Meet one of the funnest individuals around. There isn't much that Geordie Newlands will not do to create fun and excitement on the water. Listen in to someone that creates community and excitement!
John Hinz is almost as passionate about riding as he is about helming one of the premier brands in the powersports space. Listen in as the president of KTM North America talks to Sam and Tony about all things powersports.
Nate Sanel slings both new units in his Concord Triumph dealership, as well as preowned units through National Powersports Distributors. Listen in as he spends some time with Tony and Sam discussing the powersports business.
Jeff Haradine is living out his passion - the marine industry. Growing up on the water, Jeff carried a passion for the marine industry into owning a dealership. Decades and a few strategic shifts later - Jeff is now the helming one of the premium pontoon lines in the industry.
Some of you know what Powersports Performance Products is - but many look at us like a deer in the headlights when we talk about it...here is a quick synopsis that answers all the questions and gives you a reason to consider a switch.
Sure he dresses poorly and wears comfortable shoes - but Neil Pascale sits in a unique position of running all of our Online Marketing 20 Clubs. As such, he is on the front end of hearing cutting edge ideas and has his finger on the pulse of what our dealers are doing to move metrics.
Fran O'Hagen started Pied Piper to understand where dealers were falling down. Love them or hate them, Pied Piper is merely interested in making the customer experience better and creating sales floors that have a professionals sales staff.
When we decided to begin tracking the digital traffic log, we had no idea of the amount of information that we were going to get - both good and bad. This episode focuses on what exactly we want dealers to glean from all the data they collect from the myriad of providers that they employ. Already have a digital traffic log - here is how you refine it. Don't use a digital traffic log - here is how you get in the game!
Experience has its perks...some owners have simply seen it all. Brian MacLean has a lot of experience in the Powersports industry and is one of Canada's smartest businessman. Listen in for sage advice from a legend.
NPA is synonymous with the powersports industry. Listen in as Tony and Sam interview Jim Woodruff, the Chief Executive Officer of NPA, and glean a ton of insight on preowned, auctions and the future.
Part two of our two part series. Listen in as we round out the lessons learned during the spring round of 20-Clubs
Listen to what the Garage Composites moderators gleaned from the spring round of 20-Clubs
You may be thinking that you have this concept down, but Tony and Sam break down the three things that are most important to your customers when dealing with your Service Department.
Ever wonder what a Business Development Center is? How it should work? Why it can make a huge difference in your dealership? Listen in to Mike and Jacob and hear from a dealership that runs one of the best BDC's out there.
Two individuals, two very different backgrounds with two very different roles. Pablo Veglia and Claudia Perez discuss how they run their Southern California empire of dealerships with processes, compassion for their team and a full understanding of what their individual roles are.
Sam and Tony discuss some current market conditions that you can’t control, but some new thinking that you can employee to make your dealership a career driven place to work…what you should be doing to keep your existing staff and find the new, more difficult to source employee of the future.
Michael Veracka grew up in the powersports industry, his parents owned a Kawasaki dealership in Brockton, Massachusetts. He followed his passion for dirt biking and business and get into the family business in 2007. Since then, Michael has created one of the largest Harley Davidson conglomerates - covering the midwest and the west coast.
From powersports to marine industry, Eric Bondy has a ton of experience and his pragmatic approach to the marine industry is educational, insightful and refreshing.
The most epic sales growth event that our industries has ever seen is not over yet...but what about when it is? Have you started to identify what indicators you will use to pivot - be it rapidly or slowly? Listen in as Tony and Sam discuss what dealers are telling them they will be looking for in a market that is dynamic day to day.
Ozzie Giglio is the head of one of the largest motorcycle dealership conglomerates in the country. He is also the current Vice President of Harley Davidson Dealer Advisory Council. Listen in to a long history in the industry and a great perspective on where HD dealers are headed in the future.
Ozzie Giglio is the head of one of the largest motorcycle dealership conglomerates in the country. He is also the current Vice President of Harley Davidson Dealer Advisory Council. Listen in to a long history in the industry and a great perspective on where HD dealers are headed in the future.
Are you interested in laughing? How about learning? Do you have a passion for all things Powersports? If you answered yes to any of these questions, then tune in to our latest podcast and listen to the one and only Ryan Kluftinger - the YouTube sensation that dedicates his time to tackling EVERYTHING powersports.
You want a story that is worthy of a movie script - listen in to a gentleman named David Hicks. From dropping out of high school to running one of the largest auto/powersports conglomerates in the country - this guy is youthful, smart and on the GAS!!!!
Cinnamon Kernes - yes, you read that right, has a passion for Powersports that began with her first Ninja over two decades ago. She has since moved herself into the position of Vice President of Market Expansion and the Director of AIM Expo. What is in store for conventions in our industry - have a listen to Cinnamon!
From professional motocrosser to the general manager of his family business - Gaby Gregoire is one of the most respected dealer in Canada. Listen to his philosophy of business, pleasure and life.
Tony and Sam recap the lessons gleaned by the entire moderating staff at GC...listen in for some golden nuggets to take you into spring.
There were just too many unanswered questions...so we brought Richard Rodgers and his tax attorney Brett Mach back on to dive deeper into the most asked about portions of his tax credit episode.
Rod started in the motorcycle industry as a kid in his grandfather's motorcycle dealership. With stops along the way at Suzuki, Tucker and a finally landing at Triumph - listen to an enthusiast's view of the Powersports industry
With amazing team building, benevolence within the community and a fat bottom line to round things out - Seattle Boat Company is a success story that begins with 33% ownership in a restaurant business...the rest, they say, is history!
One of our newest consultants is not only a motorcycle enthusiast, but he has quite a few unique theories about what dealers should be looking at with regard to data. Tune in and listen to a refreshing, young perspective.
Grab a pencil and piece of paper - employee retention school is in session and Professor D is starting class!
Visionary, passionate and incessant are just a few words to describe Craig Brosenne. Controlling one of the largest marine groups in the world, Craig has his hand in many things, but keeps customer experience at the top of his mind. Listen in as Tony and Sam speak to someone that has made his passion into his profession.
Yes, we know that this episode is out of order...but we do things differently around here. Robert Grant discusses industry metrics from CDK Global's side of life and talks about what he thinks dealers should know about all Dealer Management Systems.
Yeah, we know that we skipped Episode #99 - but Sam and Tony wanted to be the stars of Episode #100! Listen in as your two favorite blow hards talk about the things that you should change immediately to have a more profitable 2022!
Tony and Sam talk give their thoughts on their favorite shows, lessons learned and their profound gratitude for all of the people that listen to their podcast.
Derek Jordahl has a long history in the Powersports industry. As the VP of Sales he has helped to take CF Moto from a one off Chinese brand to major player in the off road space. Listen in as he explains how CF Moto intends to compete, where they will be in the future and what makes them unique.
Curious about social media? Marketing in a digital age? How to run an effective event? If you answered yes to any of these questions - get a pencil and pad of paper and listen to Nicki Snyder...she's kind of a big deal.
Have you had the best financial year of your life??? Everyone should be hollering yes...but what about your new found tax problems? Want to understand some savvy ways to save money on taxes - listen in to Tony and Sam speak with a tax expert - Richard Rodgers
Steve Dodds is equal parts of Clark Kent and Superman when it comes to Finance and Insurance. Listen in to what he sees going on in the business offices around the country as a result of covid, supply chain issues and customers that have changed how they shop.
Do you need a full-time marketing manager in these times? How well are you tracking your consumers' online activity? Listen in as Neil Pascale blows your mind on all things marketing in today's ever-changing environment.
It is no surprise the Garage Composites has always back organized dealer associations. With a vision of collaboration, elevation and protection of brick and mortar dealers, the NPDA is the first national association of its kind. Listen in as Tony and Sam talk to three of the founding members and learn how you can join today!
You need to up your game in the digital space...your digital front door means more than your actual physical front door of your dealership. Listen in as Tony and Sam discuss the genesis, meaning and future of the digital traffic log
Do you watch your digital door? Do you even know what a digital door is? If you are curious about those two questions, listen to Tony and Sam interview a long time industry player - Aaron Barney. Aaron cut his teeth working in both metric and HD dealerships before he started one of the first white glove services dedicated to all things digital.
Pokey Weiss is one of the owners of Steel City Harley Davidson, a member of Harley Davidson's Dealer Advisory Council and an all around great guy. Listen in as Pokey talks about what it is like to be a single rooftop owner in an age of multi store conglomerates, why having a good relationship with manufacturers is key and how to succeed in business in today's climate.
Roc Northey has been in the retail industry almost as long as we've been alive. His vast experience in the motorcycle industry started with him riding dirt bikes as a kid and rounds out with him as the owner of some of the most successful dealerships in the country. Have a listen to someone who really understands how to run a dealership.
Key Performance Indicators (KPI) are what many dealerships around the world run their entire operation with. When it comes to KPI's, Transactional Data is one of the upfront and center numbers that the best of the best use to gauge success and lost opportunity. Listen in to Sam and Tony discussing what Transactional Data is, why it matters and how to create a dealership that has a firm understanding on what they could have sold!
Scott Fischer has been in the Powersports industry for decades and has watched the industry evolve. Whether he is concentrating on his dealerships or his newest venture, Digital Lead Performance - Scott has the passion and pulse of what is going on out there.
Scott Bauer has been around the block in the marine industry and has a great ability to communicate his message. His latest position is the President of Parker Boats - a fishing boat line that has been in operation since the 1960's.
John Greene has damn near done it all. Starting in the industry with Ed Lemco with some major stops along the way...John knows the Powersports industry. Listen in to where he has been, what he has done and where he is going.
You may have been in a 20-Club and had a bad experience...or you may never have even heard of a 20-Club - whatever your reason is for not joining one is, give us a few minutes of your day to hear about the truths, the myths and everything in-between. Sam and Tony explain why you should do the best thing that you can for your business today - join a 20-Club
Do you know what it is? Do you know how to make it move? Why is it so important now more than ever??? Listen and learn why Absorption needs to be on your radar!
Meet Bob Kee...one of the nicest guys in the industry. Bob is known for spreadsheets, talking a whole bunch and being one of the most supportive members of any 20 - Club he is a part of. Bob has a great history, awesome story and ability to keep you captivated while telling it. Meet Bob Kee.
Surgeons need nurses...Chefs need sous chefs...General Managers need department managers...etc. etc. etc...Listen in as we hear Max give his best reasons why your service department needs expeditors.
You know where we have a ton of room to grow??? Outside of your sales floor. A few weeks ago we hit on why Pre-Owned is so important to your business in today's world, now sit back and hear where you have a ton of money to make with or without inventory under your roof.
Kim Sweers has an infectious personality. Her story is full of enthusiasm, challenges and perspective. Want to live your best life...listen in on how one marine dealer in Florida does just that!
2:1? 3:1? What is your Pre-Owned ratio to new? In normal times Garage Composites advocated for a strong Pre-Owned game...during a global supply chain shortage it could be the difference between surviving and thriving. Listen in as Tony and Sam discuss how to get yourself correct with Pre-Owned!
Rock star, reality television personality, motorcycle enthusiast and all around good guy - meet Jesse James Dupree. When he is not on stage with his metal band - Jackyl - you will find him riding his motorcycle, helping veterans or hitting the motorcycle rally circuit. Enjoy getting to know a superstar!
Selling Harley Davidson motorcycles in the US comes with its own issues...try doing it in Vietnam. Meet David Archibald - a man with a really unique story.
Some people are just plain smart. Without argue, Neil Noble is one of the brightest, nicest and more interesting people in the motorcycle industry. This week, Sam and Tony focus on discussing as many facets of preowned as they can with Neil Noble.
Listen in on Sam discuss our industries, his passions, and all the things that you did not know!
Flipping the script, Adam Smith interviews Tony Gonzalez about his thoughts on everything from the motorcycle and marine industry to his favorite spirit animal...
This is an unprecedented time in our industries. With supply constraints affecting all dealers there is no reason that you should not be holding gross with all of your deals. Listen in as Tony and Sam discuss why you may be doing it wrong.
Austin, Texas is serviced by a dealership that considers ingraining itself with the community at a mission. Steve Present is an owner that believes in making peoples passions come to life and his dealership and life philosophy is easy to listen to.
In the Harley world, bigger does not necessarily mean better. John Lyon is the current owner/operator of Wilkins Harley Davidson - a multigenerational dealership that has been around for over 70 years. Listen in to see how a hometown dealership takes care of their customers.
This guys has been at it a long time...from his passion for all things motorcycle to how to run a successful dealership - listen in to Rick Worth as he spits truth.
Peter Levy and his team at RumbleOn took on, arguably, one of the most ambitious acquisitions in powersports history. Listen in as Sam and Tony discuss the many facets of where the future is for RumbleOn.
Wow...to say that Justin Allgaier has a cool story is an understatement. Listen in as Justin discusses racing, childhood and how he thinks we can save motorsports and powersports by being involved with our kiddos.
Meet Michael Lock...a consummate English gentleman, CEO and industry rebel! Michael has helmed some of the most high profile brands around - Ducati, Lamborghini and now American Flat Track racing. Listen in to a guy that has an amazing point of view.
If you have not had the pleasure of meeting Robert Kay, you are missing out. Not only is he passionate about the industry, his dealership outperforms many of his peers. Listen in as Robert talks about all things Powersports, life philosophies and how to be a good person.
Brian Nilsen is passionate about the Powersports industry. The owner of Brothers Powersports in Bremerton, Washington talks to Tony and Sam about how we can go about creating new riders, what the future holds and his newest and deepest passion - The Circuit of the Northwest racetrack complex.
Ever wonder how a zero technology school pivots in the face of Covid? Listen in to an educator that believes in processes, people and quick changes.
NMMA is the nation’s leading trade association representing boat, marine engine and accessory manufacturers. Collectively, NMMA members manufacture an estimated 80 percent of marine products used in North America. Listen in as Tony and Sam discuss all things NMMA with the Senior Vice President Ellen Bradley.
Made what difference a year makes. We just wrapped up our first, live in-person, Management Training Academy and it was fantastic. Listen to Tony and Sam discuss the major topics that stuck out to them.
In 16 years at Polaris, Steve Menneto has worked his way up the ladder. He has a large hand in re-solidifying Indian's return to the American Iron scene. Now the President of the industry leader in off road products, listen to what is in store for the future of ORV.
From working in a family owned dealership to working his way into some of the highest positions in the industry, Thomas Bates has a tremendous amount of insight. Listen in to one of the brightest minds in the marine industry.
Ravi Rajcoomar has produced award-winning sports marketing events and broadcasts on six continents for nearly every major action and adventure sport, from Red Bull’s live broadcast properties to the X Games and both the Summer and Winter Olympics. His experience has helped lead some of the world’s best brands to deeper engagement with their audience and clients including Red Bull, IOC/USOC, BMC Software, Polaris, Specialized, CAA, USA Cycling, Toshiba, Seagate, Zipp, Niner, IMG, Interbike, Cannondale, Octagon, ISL, Clif Bar, WME and ESPN.
Many view the Parts Department as a necessary evil...many believe that the internet is what is driving numbers down...some think that we are destined to continue to falter in PG&A. Tony and Sam present you with their case that you seriously need to reevaluate and make immediate changes to your Parts and Accessory department. Listen in and hear for yourself.
2020 will go down in our conscience as one of the most interesting, difficult, rewarding and notorious years in recent history. With all of the trial and tribulations of 2020 behind us, Tony and Sam look forward to 2021. Hear what they think about the next 12 months.
Thank you all for listening and your loyalty. Tony and Sam discuss some of their favorite episodes, quotes and learning experiences from their first year of podcasting. See you all in 2021!
Look cycles started out as a binding company for skis. Mike Gann started out a pro cyclist. Listen in to hear how the two paths collided.
Digital marketing - one of the most difficult concepts to understand and succeed with. In our latest episode, we speak with Jeff Root - a ninja of sorts when it comes to SEO/SEM.
Meet Sam Paschel - the CEO behind Zero Motorcycles. Zero is steeped in tradition and takes pride in being one of the original electric vehicles in the Powersports industry. Learn about the future, listen to someone that can articulate how it feels to ride an electric motorcycles, and enjoy our latest episode.
Have a listen to what we have gleaned from our National Average in the marine industry. Fascinating to pour over data and understand behaviors.
Curious about where the motorcycle industry really is? Listen to Tony and Sam discuss their most recent industry numbers from Garage Composites' national numbers. Think you are doing great? Wondering if you are the only dealership struggling? Have a listen and find out for a fact whether you are right.
Part two of our series that discusses all the things gleaned from our fall round of 20 Clubs
We have held all of our fall rounds of 20-Clubs and we learned quite a bit about what is happening out there. Have a listen to what is going right, where we still have room to improve and what may be in store for the next six months.
Honda is back on top with industry share - listen in to Chuck Boderman talk about the motorcycle industry, where Honda is headed, and how the industry will evolve.
There are people that like to help people and then there are people that dedicate their life to the service of others. Meet Robby Maschhaupt, the founder of PIF Watersports.
From humble beginnings, Chuck Surack started one of the largest retailers of musical equipment. Why is Chuck on our podcast you ask? Because if you have ever participated in one of our trainings, you will see that Chuck sings from the exact same hymnal as Garage Composites.
Paul Langley has been around motorcycles his whole life. Have a listen to someone that is passionate about the industry, insightful about the future and enthusiastic about riding.
From humble beginnings at Toro to working his way up to leading one of the most iconic brands in America, Mike Happe has fantastic commentary on all things retail.
The Marine Retailers Association of the America's (MRAA) is the premier dealer advocate group in the marine industry. Providing education, advocacy, and community - the MRAA is a powerful think tank that you must be a part of if you intend to be a successful marine dealer. We spent time with the president and learned about the organization from the inside.
If you knew Ed Lemco, you fully will appreciate these Edisms. And if you don't know, know you know. Enjoy!
Enjoy a few minutes with Pete Stallman-Tew - a passionate enthusiast, long time facet at Yamaha Canada and leader of great white north!
Meet a long time motorcycle enthusiast that is running one of the largest distributors in the Powersports industry.
Listen in as the GM of the largest bicycle manufacturer in the world discusses retail, dealership success and the future of the bicycle industry.
Covid 19 had brought about so many uncertainties in business. One topic that we continue to hear from our dealers is about the legalities associated with employees during a pandemic. We spoke with two attorneys from the law firm of Goodspeed and Merrill listen in as they shed light on many topics associated with Covid 19.
Want to listen to one of the most interesting people in any industry? Spend the next 45 minutes with Steve Heese - his stories are exceptional.
Arguably two of the most process driven, longest standing and successful motorcycle dealers in the country. Rick and Doug discuss all things retail with Tony and Sam
What we are seeing. What we are hearing. What exactly we think after a full six months of mayhem.
Meet Bill Yeargin, the CEO behind such brands as Nautique, Centurion, and Supreme Boats. This is one of the most interesting interviews we have ever done.
Meet the Vice President and General Manager of Club Car, Ross Atherton. With a unique vision of what a golf cart should be and a paradigm shifting concept of what his entire industry will be focused on in the future.
Robert Patrick of Terminator 2 fame does not need much of an introduction. Strap on your seatbelt hang on for a ride with a truly unique individual.
James owner multiple bicycle dealerships and knows quite a bit about how to build a strong culture.
Two very successful operators in the HD space discuss culture, their beginnings, and how they continue to keep multiple roof tops organized and thriving.
Have a listen as Steve Dodds talks about critical F&I issues that affect everyone listening.
Are you still just taking it as they call? Do you have a defined virtual sales process that you have trained your team on? If you are struggling with selling in the absence of an in person customer - you need to listen to this episode.
Okay, now what? Your doors are back open...is it business as normal? Are you limited to appointments only or a certain amount of people in the shop at once? These are all questions that Tony and Sam tackle. What to do now and for the foreseeable future. Thrive with a combination of new thinking and traditional methods that will help you make the rest of 2020 a success.
Listen in to learn how you can prepare for your dealership to reopen. Tony and Sam discuss preplanning for the day that dealerships are allowed to bring back employees and customers.
This week we took it easy on the Garagecast and we simply let you listen to some GREAT things that are coming from our citizens, country and companies. Listen to Tony and Sam discuss how America is responding positively to our current situation.
Tune in and listen to Tony and Sam discuss the latest information that Garage Composites has gleaned from their clients, team, manufacturers and industry prophets. We are all exhausted, but that does not mean that we are laying down!
On Episode three of our three part series, Tony and Sam discuss why it is so critical to remain focused on causing your sales to occur not only during our current situation, but for when we break loose and reopen for normal business. Listen in for tips and strategies to make the best of what has been given to us!
In episode two of a three installment series, listen in as Tony and Sam discuss why it is so important to get in front of what is going on business right now. Do not wait to listen to this episode - we want you out in front of the trouble.
In episode one of a three installment series, Tony and Sam discuss the main talking points and best practices that the GC team gleaned from their dealer base over the past week. Garage Composites held 21 webinars with their 20 Clubs and started to build a roadmap to help navigate our current situation.
Listen in as Tony and Sam discuss the precarious position we all find ourselves in. While we all are concerned about the uncertainties, this Garagecast offers perspective, ideas, some proactivity and the opportunity to think in a different manner. This podcast will not solve the problems of the world, but it is wholly focused on how you can weather some of the storm.
Listen in as Tony and Sam speak with DJ Stringer about the importance of finance and insurance in your dealership. If you are not 100% bought in with selling F&I...you need to listen to this episode.
Many of those listening to this podcast are males. Demographics in the Motorcycle, Marine, Bicycle and RV industries are all dominated by men. So Garagecast decided to flip this all on its ear and interview one of the most badass ladies out there - Jess Wise. We talk about her all female motorcycle group - The Litas, inclusivity, and what it is like being a female in the male environments we work in.
The motorcycle, marine, and bicycle industries are evolving at a pace that we have never seen before. With this said, the way we communicate with our customers must change rapidly as well. Listen to Tony and Sam explain what you should be doing to remain relevant with your customer base.
Tony spends 45 minutes with Polaris CEO Scott Wine. Listen in as Scott discusses his personal background, where he sees the future of the powersports industry going, and many more in-depth topics.
If you ever want to change your paradigm, you have to understand where your current paradigm is. Introducing Max Materne - Garage Composites fixed operations guru extraordinaire. List as Max and Tony talk how most industries look at their service departments and how they can change that outlook...today!
Process, Process, Process. Tony and Sam discuss the foundation of running your dealership on systems first and people second
This week Tony and Sam sink their teeth into the the Parts, Accessories, Clothing, Pro Shop, and Garment department. Listen in as they tell you the five things that you should have your eye on in 2020. It is all about numbers, how they are measured, how they move, and what behaviors affect them.
Tony Gonzalez and Sam Dantzler, the owners of Garage Composites, present their first full podcast. In this episode, Tony and Sam go through exactly what their new podcast will offer the listener - which topics will be discussed, what industries will be involved and some of the people that will be interviewed.
Tony and Sam also explain what the podcast will NOT be and what the listener can expect from each weekly episode.
In our second episode you will learn the history and background of the two owners of Garage Composites. While Garagecast will not focus on Sam or Tony, it is always good to know exactly who the people are behind the microphones.