Brand (R)evolution Podcast: Recent Episodes
Cheryl Hodgson
Breakthrough Brands begin with Revolution. They create (r)evolution. Others innovate using creative destruction to re-emerge–bigger, better, and beyond the status quo. Who are the brands changing the world, and the lives of those they serve? What is their stand to create evolution? We’ll find out their secrets and, what makes the difference between those who create a legacy, and those that fade into the unknown. To answer these questions, we sit down with (r)evolution brands, as well as the pros who mentor them. Cheryl asks the questions—you discover answers to leverage your own business, make a greater impact, and change the lives of those you serve. The business of brands: Connection | Contribution | Community | Currency. Listen and create your own Brand (R)evolution.
Connie Benjamin, best-selling author and connector of people, shares her roadmap to success for the explosive growth of the Mompreneur. Learn to use burnout and stress to reignite the fire within
Branding &marketing are not synonyms. Marketing is a specific function. Branding includes customer experience. Ken Bator & Cheryl discuss the B+C+S formula.
Divine Living begins with dreaming big. Master the art of divine living the mother of dreaming big, Gina DeVee. Gina has coached hundreds of women in exotic locations around the world where they come to master the art of divine living and building a life and business they love.
Brand strategy creates a human side to your brand. This makes the connection in the market and defines the point of difference in the marketplace. Launch your business with a brand strategy since you don't want to leave it up to your customers or your competitors to define what your brand is about.. Consciously address it, or end up having it defined for you.
Effective content marketing requires a skilled copywriter. and should be helpful, useful, relevant, valuable to your customer or audience. In this episode, Kimberly shares the Audience Converter 4-step process
The SAM SPLINT travels with first responders. Emergency response around the world, from skiing accidents, natural disasters, accidents, and in battle, the SAM SPLINT created (r)evolution in EMT. Meet Sam & Cheryl founders of Sam Medical, a global brand saving lives
Podcast marketing takes a leap with Podopolo. Podcasters can now create listener engagement and learn, "how to make money podcasting?" Melinda Wittstock, professional journalist and host of Wings of Inspired Business continues (r)evoution in podcasting
Philosophy in business is a key to entrepreneurial success. Author inventor Dr. Patrick Gentempo discusses his book, Your Stand is Your Brand, and the importance of defining your own philosophy.
Angeles Echols shares the journey to build All Access, the EYM online learning platform that features tutoring services. Two of her graduates Todd and Adam lead the journey. All Access features 10 hubs, ranging from sports, arts and entertainment, all the way to international trade. And underneath each of those hubs hundreds of job listings, including salary ranges, locations, the top 10 people at the top of their game in that field and the schools you should attend to study that particular trade.
The EYM mentoring program has changed outcomes for thousands of at-risk youth. College Prep? 85% of EYM kids graduate from a 4-year college!
Global Brand Extension through trademark & licensing programs. How Louise Hay's, Heal your Life legacy lives on with Dr. Patricia Crane.
Communication design & how Lee created a community success story that has become a Pet Mayor movement. Imagine building your community plan!
Overdeliver to customers by mastering Direct Response Marketing Segmentation. Brian lays it all out on how to overdeliver with the long game.
An exit strategy goes hand in hand with launching your business. An entrepreneurial mindset includes an exit strategy as you grow. Attorney JP McAvoy shares how to build with the exit in mind.
Learn how to sell online with the master, Alex Mandossian. A brand story should attract ideal clients and also repel those who are not.
Doug Sandler host of Nice Guys in Business Podcast dispels the common myths people have about about being a podcaster:
• You don't have to be technically savvy in order to start a podcast. • You don't need a lot of money to start a podcast. • You don't have to be extroverted in order to start up a podcast. • You don't have to be a celebrity in order to be successful at podcasting. • And you don't need a big audience for a podcast to be successful.
Audience targeting is no stranger to Jason Swenk in digital marketing. You can't afford to go after everyone and anyone. Targeting is key.
Patti Mara knows customer experience is everything. She specializes in shifting mindsets and creating solutions for client target audiences.
Steve Olsher shows you how to create a podcast and make money podcasting while surrounding yourself with people who help elevate your game.
Customer engagement by building community leads to brand innovation. New brands should begin by being super extremely focused. Draw a circle around the community that you really want to empower, help and improve. Create customer engagement through building community.
The online presentation tool, the Money Matrix is used by thousands of Joel Bauer's students for sales presentations worldwide. It doesn't matter if you can present, you're not worth a damn. If you can't close, you'll never make any money.
In this episode, Cheryl discusses:
Her professional background and her vision for the Brandaide podcast. Branding as an often mis-understood yet omnipotent term. How branding equals communication across multiple platforms. Learning from the experts to help build one's own brand.
Key Takeaways:
We need to move out of our own knowledge silos in order to grow. Branding is a multi-disciplinary area of expertise. Branding is necessary in order to be seen and heard. Great branding is the root of success and legacy in business.
"Let's help you create your revolution through evolution, and understand what it really takes to build a brand that changes the lives of those you serve." — Cheryl Hodgson
Connect with Cheryl Hodgson: Website: brandaide.comBook: https://registeredtrademarkbook.comTwitter: twitter.com/brandaideFacebook: facebook.com/brandaideEmail: cheryl@brandaide.comShow: brandrevolution.showYouTube: youtube.com/user/BrandaideTVLinkedIn: linkedin.com/in/cherylhodgsonInstagram: instagram.com/brandaide
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Cheryl Hodgson Everyone uses the words “brand” and “branding” and banters it about as if it's a term of art, as if we're all supposed to come out of the womb knowing exactly "What is a brand?" There are so many definitions, there are so many different interpretations. I began to ask myself, “What does this word really mean anyway?” And quite frankly, I was a bit embarrassed to admit, I didn't really know. So, it became my mission a few years ago to stop operating alone in my own silo of the brand protection world and venture out, and find out what's going on in the other silos in the world of branding. Branding is a multi-disciplinary area of expertise that requires many different types of people to assist entrepreneurs and business owners who wish to build a brand. I decided it would be my mission to meet some of those people and learn from them and share them with you. For those of you who don't know me, I'm Cheryl Hodgson. I'm an attorney and the host of the Brandaide Podcast. The Brandaide Podcast is about your Revolution, your evolution as an entrepreneur, a Marketing Director, a digital marketer. “How do we communicate across all the multiple platforms it requires for a brand to be successful, and for a business to be seen and heard in today's noisy world?” By background, I'm a music trademark and copyright attorney. And I've represented creators, entrepreneurs and business owners of all types. I've litigated cases in federal courts around the US and protected trademarks for dozens of brand owners. I've championed artists rights in the music industry for many years. In my early days, I was a talent agent, and even managed a rock band. That was an experience. Let me tell you. Today, I'm about empowering my clients and entrepreneurs with access to knowledge and people that can help them launch and build their business with a strong foundation, one that avoids pitfalls minimizes risk and helps build a lasting legacy for your business. I just love meeting and working with entrepreneurs and business owners who are leading the way to create their own revolution and evolution in the world, and for the clients and customers they serve. Having worked in one silo of the brand world, the protection side, I began to wonder what it would take to dismantle the silos so we could meet and learn from those in the other areas of expertise in the world of brands. So, I'm here, let's dismantle the silos. Let's help you create your revolution through evolution and understand what it really takes to build a brand that changes the lives of those who serve. The Brandaide Podcast will introduce you to the real world of brands and branding. We will examine: What is a brand? How do you create,