Social Selling Made Simple: Recent Episodes

Marki Lemons

Social Selling Made Simple with Marki is the place for REALTORS® to learn how to use social media and tech, so you can sell more homes and help more people.

Each week you'll hear real conversations with industry leaders, successful agents, coaches and social media experts, who break down their best strategies to attract clients online.

New construction can create enormous opportunities for real estate professionals, but many agents avoid it entirely.

The information is fragmented. Builders can be difficult to reach. Agents may spend hours researching communities, requesting availability, driving between developments, and assembling information for buyers. For agents interested in working with international clients, the barriers can be even greater.

But what happens when agents have a simpler way to present those opportunities?

In this Best Of episode, we revisit a conversation with Christian Calusa, a real estate professional and the founder of NEO. Christian explains why so many agents want to sell new construction or work globally but do not know where to begin.

You'll also learn:

Why many agents avoid selling new construction
What prevents real estate professionals from pursuing international buyers
How a new agent reportedly turned an Uber conversation into a $10.2 million sale
Why a personalized landing page can become a lead-generation tool
How agents can build a niche around relocation and new construction
Why educating buyers before a property tour can save everyone time
How technology can support relationships without replacing the REALTOR®

Guest Bio

Christian Calusa is the CEO and Founder of NEO. NEO is the most adopted platform for new construction in Florida and Texas, and is rapidly expanding throughout the U.S. NEO is a unique solution that connects builders, real estate agents, and buyers in one streamlined ecosystem, offering unparalleled access to inventory, marketing tools, and sales enablement, both nationally and internationally. The platform has received multiple awards in various countries, recognizing its innovation, scalability, and impact on the real estate and PropTech sectors. Visit https://www.newestateonly.com/ to learn more or send an email to cc@newrealestateonly.com.

About Your Host

Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR®, and avid volunteer.

She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki's expertise has been featured in Forbes, the Washington Post, Homes.com, and REALTOR® Magazine.

Subscribe, Rate & Review

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm, so our show reaches more people. Thank you!

AI is quickly becoming one of the biggest professional advantages of our time. It can help people save time, organize their ideas, create content faster, communicate more clearly, and get more done with fewer resources.

But if women are slower to adopt these tools, the gap will not just be technical. It could become economic, professional, and generational.

Women are already expected to carry a lot. They are building businesses, managing households, leading teams, caring for families, serving clients, and trying to stay visible in a world that rewards speed and consistency. For many women, the issue is not a lack of talent or ambition. It is capacity.

That is why AI matters.

Used well, AI can become a powerful support system. It can help women turn ideas into action faster, repurpose their expertise into content, streamline repetitive work, and create more room for strategy, creativity, and leadership.

In this episode, you'll learn about the gender gap in AI adoption and why women cannot afford to treat AI as optional.

Guest Bio

Erica Hanna, the Co-Founder of Camcorder AI, a generative ai video marketing startup based out of New York City, and Owner of Puke Rainbows Creative, a full-service video production company based in Minneapolis, is always looking towards the future. A 6-time Emmy Award Winner, her directing and producing talents have resulted in projects for clients including: Prince, Ellen DeGeneres, CBS, Mayo Clinic, and Black Voters Matter. She has also been awarded "Twin Cities Top Twitter Personality" three different times. Go to camcorder.ai to sign up for free and email erica@camcorder.ai for a video walkthrough.

About Your Host

Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR®, and avid volunteer.

She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki's expertise has been featured in Forbes, the Washington Post, Homes.com, and REALTOR® Magazine.

Subscribe, Rate & Review

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm, so our show reaches more people. Thank you!

Real estate agents spend their careers chasing predictable, consistent income. They want to be able to plan their lives, support their families, grow their businesses, and stop waking up every month wondering where the next closing is going to come from.

But the problem is, income is an outcome, not something that happens automatically. Consistent income is created by consistent action. It comes from the conversations we start, the relationships we nurture, the value we provide, the follow-up we actually complete, and the lead generation habits we repeat even when we don't feel like doing them.

We want the stability, but we resist the structure that creates it. We want a business that feels predictable, but we keep changing our strategy before anything has enough time to work. We look for the next tool, script, platform, or market opportunity, when the real breakthrough might be much simpler: identifying the business-building activities that match who we are, then doing them consistently enough to create momentum.

So how do we stop chasing income and start creating the habits, systems, and consistency that lead to it?

In this episode, I'm joined by Dan Rochon, real estate coach, author of Teach to Sell, and creator of the No Broke Months framework. Together, we talk about what it really takes to build predictable income in real estate, how to choose the right lead generation strategy for your personality and business, and why consistency is still one of the most underrated advantages an agent can have. Things You'll Learn In This Episode

Consistency is boring before it becomes profitable The activities that create the most income are often the least exciting ones. So how do we train ourselves to keep doing the work when the work stops feeling new?

Your superpower should shape your lead generation Not every agent needs to cold call, host open houses, run ads, or build a YouTube channel. How do we identify the business-building activities that actually match who we are?

Prospecting, marketing, and networking all cost something Some strategies cost time. Others cost money. Some cost both. How do we decide which lead generation path makes the most sense for the season of business we're in?

AI won't replace the agent who knows how to lead Consumers may have more tools, more data, and more ways to avoid us, but they still want trusted human guidance. How do we position ourselves as the expert they choose when technology gives them endless options?

About the Guest

Dan Rochon is a keynote speaker, human behavior expert, real estate broker, podcast host, and author of Teach to Sell, who helps sales professionals make better decisions, build trust, and create consistent income without pressure-based selling. With more than 20 years of experience in real estate, Dan is an active Associate Broker serving Virginia and Maryland, where he guides clients through high-stakes decisions every day. His work has given him a front-row seat to the way fear, urgency, and uncertainty shape human behavior when the stakes are high. Dan is also a former Operating Principal of a Keller Williams brokerage and host of the No Broke Months podcast. His book, Teach to Sell, published by Post Hill Press and distributed by Simon & Schuster, is written for salespeople who hate selling and anyone who wants a better way to influence through clarity, trust, and consistency. To get the book, visit https://www.teachtosellbook.com/ or your bookstore of choice.

About Your Host

Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR®, and avid volunteer.

She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki's expertise has been featured in Forbes, the Washington Post, Homes.com, and REALTOR® Magazine.

Subscribe, Rate & Review

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm, so our show reaches more people. Thank you!

Neurodiversity isn't a trend. It's not a moment. And it's definitely not something that can be solved with a week of awareness posts and good intentions. It's something many people live with every day and need to be understood, supported, and designed for, not worked around.

Because the real issue isn't whether we recognize neurodivergent talent. It's whether the way we've built our workplaces was ever designed to support it in the first place.

For decades, we've optimized systems for a narrow definition of productivity, communication, and performance. We've rewarded a specific way of thinking, processing, and showing up. And then we've quietly labeled anything outside of that as a gap to be fixed, rather than a capability to be leveraged.

But when you step back and look at the data, it tells a completely different story. One in five people is neurodivergent. Entire groups of highly capable individuals remain unemployed or underutilized, not because they lack skill, but because the system wasn't built with them in mind. And when companies do design intentionally for cognitive diversity, productivity rises, innovation improves, and teams perform at a higher level.

So the question isn't whether neurodiversity matters. The question is whether we're willing to rethink the environments we've normalized.

In this episode, I'm joined by the founder of DirectOffer, Inc., and parent to a neurodivergent child, Kathleen Lappe. We unpack why awareness alone isn't enough, what organizations are missing when they treat neurodiversity as an accommodation instead of a design principle, and how building for different kinds of thinking doesn't just create inclusion, it creates better outcomes across the board.

Things You'll Learn In This Episode

Awareness doesn't change systems If most organizations already know about neurodiversity, why do outcomes for neurodivergent individuals remain so unchanged?

The hidden cost of "culture fit." When we design workplaces around one dominant way of thinking, how much talent are we filtering out without even realizing it?

Designing for difference creates advantage If companies see up to a 30% productivity increase when hiring neurodivergent talent, what would happen if systems were built for that from the start?

Neurodiversity is a performance strategy, not just an inclusion effort What shifts when we stop treating neurodivergence as something to accommodate and start treating it as a competitive edge?

Guest Bio

Kathleen Lappe is an innovative entrepreneur in real estate technology known for her visionary leadership and commitment to accessibility. She founded DirectOffer, Inc., a pioneering software company that has secured multiple patents for real estate technology, specializing in multilingual solutions and ADA-compliant listings. Kathleen's entrepreneurial journey boasts four successful startups, three still thriving today. Her expertise led to the creation of DOAT (DO AudioTours), a global patent revolutionizing property listing by offering automated, ADA-compliant, multilingual audio-visual experiences. DOAT also streamlines communication through lead routing and direct agent contact integration. Kathleen Lappe's drive for innovation, inclusivity, and transformative technology has left an indelible mark on the real estate industry. To work with Direct Offer, visit https://directoffer.com/.

About Your Host

Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR®, and avid volunteer.

She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki's expertise has been featured in Forbes, the Washington Post, Homes.com, and REALTOR® Magazine.

Subscribe, Rate & Review

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm, so our show reaches more people. Thank you!

When consumers are browsing homes, researching neighborhoods, or comparing agents, they're not planning to wait until tomorrow for a reply. They're evaluating in real time, and they want to connect immediately.

The challenge? Agents can't be available every second.

Speed-to-contact is a competitive advantage, but there's almost always a gap between someone showing interest and us entering the conversation. And that gap costs us the lead.

Advanced AI chatbots eliminate that gap.

They allow us to respond instantly, start meaningful conversations, and capture leads the moment interest is expressed. And the best part? We're not limited to generic auto-replies or placeholder messages.

We can respond with informed, specific insights that sound like us and reflect our expertise. Without being chained to our inboxes, we can show up at the exact moment a prospect is ready to engage.

So how can AI chatbots help us generate more leads, grow our database, and close more deals?

In this episode, global AI strategist, international speaker, and real estate leader Jeremias "JMan" Maneiro returns.

Together, we break down how to use AI to create true 24/7 availability, without sacrificing your time, energy, or personal touch.

Things You'll Learn In This Episode

No content, no visibility If AI answer engines are pulling from indexed content across the web, what happens to agents who never built a digital footprint of their own?

The difference between old bots and AI chatbots Flowchart-based tools like ManyChat rely on rigid triggers and mind maps. How does an AI-powered chatbot create more natural conversations and better lead capture without constant manual mapping?

Zillow can charge more (and you'll have to pay it) If the portals have out-published you for years, are you competing with them, or funding them?

$20 AI tools vs. a six-figure staff When AI can function like an on-demand marketing, content, and admin team, why are so many agents still resisting the smallest investment in their own leverage?

Guest Bio

Jeremias "JMan" Maneiro is a global AI Strategist, international speaker, and real estate leader who helps entrepreneurs and sales professionals turn artificial intelligence into a practical growth engine. As Chief Edutainment Officer of JMan Seminars and co-founder of Big Brain Chat Bots, JMan works with agents, brokers, educators, and business owners around the world to simplify AI and make it profitable. He has delivered thousands of live and virtual sessions internationally, showing professionals how to streamline operations, automate follow-up, elevate client experiences, and differentiate themselves in competitive markets using AI-driven systems.

Known for blending strategy with stage presence, JMan focuses on implementation over hype. From building AI-powered social selling frameworks and deploying chatbots for 24/7 global lead capture to leveraging predictive analytics and content automation, he equips audiences with tools they can apply immediately across borders and industries. His philosophy is clear: AI should amplify your authenticity, not replace it. Technology is most powerful when it enhances human connection at scale. JMan teaches leaders how to combine personal brand, storytelling, and smart systems to create influence that travels far beyond geography. To learn more or get a free consultation, go to https://www.jmanseminars.com/.

About Your Host

Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR®, and avid volunteer.

She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki's expertise has been featured in Forbes, the Washington Post, Homes.com, and REALTOR® Magazine.

Subscribe, Rate & Review

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm, so our show reaches more people. Thank you!

The hard truth about real estate is that getting your license doesn't prepare you to sell homes. It only makes you legally allowed to try.

Pre-licensing only teaches us consumer protection. We learn nothing about lead generation, building a brand, running a database, using a CRM, or building a real business with staying power.

Real estate success doesn't come from passing a test or "figuring it out as you go"; it comes from systems, support, and real education. The kind you get from strong instructors, the right broker environment, and intentionally building skills you weren't taught in the classroom.

And if you think you can wing it because you're smart, you're in for a reality check.

There's a big difference between being licensed and being prepared, and the agents who stop confusing a license with readiness are the ones who don't flame out in the first few years.

And the kind of support you get matters; it has to set you up for success in today's industry, where AI and technology are no longer optional, but expected.

What do agents need to learn to succeed? What does being prepared actually look like in 2026?

In this episode, I'm joined by Craig Grant, one of the most respected voices in real estate tech and education, as we talk CRM, AI, relationships, and why the right rooms and the right training change everything.

Things You'll Learn In This Episode

The license is not the skillset Pre-licensing teaches protection, not production. Why are so many agents still shocked when they get licensed and realize they have no business model in place?

Your database is your pipeline (if you run it like one) A CRM isn't optional if you want longevity. What's the cost of managing your business with sticky notes and "I'll remember"?

Relationships beat automation every time Automated follow-up is the minimum; friendship is the differentiator. How do you stop treating clients like transactions and start building a real connection from day one?

Guest Bio

Craig Grant is a real estate instructor, course creator, coach, and technologist. Craig Grant is considered one of the most sought-after technology, marketing & cybersecurity speakers around. Whether it be at an industry event, in the classroom, or online, one thing that fuels Craig is to help today's real estate professionals embrace and get over their fear of technology so that it can work for them and not against them. Connect with Craig on LinkedIn, and find out more about the BEATS Conference at beatsconference.com.

About Your Host

Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR®, and avid volunteer.

She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki's expertise has been featured in Forbes, the Washington Post, Homes.com, and REALTOR® Magazine.

Subscribe, Rate & Review

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm, so our show reaches more people. Thank you!

One of the most common questions I hear in real estate is, "Will you mentor me?" Here's the truth: most people asking that question haven't done a single thing to earn mentorship.

They don't know us, we don't know them, there's no shared work or contribution, just an expectation that access should be free because they asked nicely.

Let's clear something up. Mentorship doesn't come from chasing people down hallways or sending hopeful DMs; it comes from contribution.

What most agents miss is the ultimate power move that doesn't seem like one at first. It puts you in rooms you'd never get into otherwise, and gets you standing with the people you wish would mentor you.

What's the key to getting the mentorship you need to succeed in real estate? How do you get the most out of this opportunity? In this episode, we get real about why asking for mentorship without offering value first backfires and what to do instead.

Things You'll Learn In This Episode

Stop asking for mentorship before you've earned it If someone doesn't know your name, your story, or your work ethic, why would they invest in you?

Volunteering is access, not charity When you show up early, prepared, and useful, you stop being invisible. How do you stop treating volunteering like a favor instead of the opportunity it actually is?

People are watching when you think they're not Lateness, inconsistency, and excuses don't get forgotten; they get labeled. How can this work against you in real estate?

About Your Host

Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR®, and avid volunteer.

She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki's expertise has been featured in Forbes, the Washington Post, Homes.com, and REALTOR® Magazine.

Subscribe, Rate & Review

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm, so our show reaches more people. Thank you!

One of the biggest misconceptions in real estate right now is the belief that AI should take agents completely out of the process.

We constantly hear agents asking, "How do I automate this so I never have to touch it again?" But that's the wrong mentality, and it's actually where you start losing money instead of making more of it.

Because AI isn't at a point where it can replace us, and more importantly, we don't want it to get there. The real power of AI isn't replacement; it's acceleration.

It collapses the time it takes to write, plan, organize, produce content, recap meetings, or think through strategy, so you can redirect your energy into the parts of the business only a human can do: judgment, connection, negotiation, and leadership.

That's why the smartest approach, especially in real estate, is this workflow: human → AI → human.

You give the context, vision, and direction, AI does the heavy lifting, and then you refine the output so it aligns with your voice, your ethics, and your standards.

How do we use AI to buy back our time, not remove ourselves from our businesses? Should going viral be our goal with AI video content?

In this episode, I'm joined by real estate leader and founder of the Real Estate AI Network, Blair Knowles. We talk about why partnering with AI creates more income than trying to outsource your entire business to it.

We dive into why agents who stop chasing full automation and start embracing collaboration are the ones who gain the biggest advantage in the market.

Things You'll Learn In This Episode

What AI can't do (and why it's a good thing) AI can save agents two hours a day, but you still need to review the output for accuracy, ethics, and compliance. Are we missing out by looking for full automation instead of using AI to amplify what we do?

Voice-to-text is a secret weapon Tools like Whisper Flow let you "talk your business into existence," eliminating typing and turning car rides and chores into productive work sessions. How much content could you produce if writing became as easy as talking?

Long-tail blogging is beating Zillow and paid SEO AI makes it possible to publish hyper-specific content daily, exactly the type Google and GPT overviews prioritize. How does this let smaller agents outrank the giants in less than 24 hours?

About the Guest

Blair Knowles is the Founder and CEO of RAIN—the Real Estate AI Network—a modern coaching and training community for agents who want tactical, not theoretical, AI—built for traction over hype. RAIN offers field-tested strategies and tools that show agents exactly how to implement AI in their businesses today. It's designed for busy agents who want to get started with AI but don't have time to sift through endless tools, trends, and misinformation. Blair built RAIN to be a shortcut—delivering only what works, with short, actionable trainings that save agents time and drive results. Blair began her real estate career in 2013, built a top-performing team, and launched her independent brokerage, Ridgeline Real Estate, in 2020. Today, Ridgeline includes more than 25 agents and staff. Under her leadership, the firm will surpass $100M in annual sales and cross half a billion in total volume in 2025. She cont hiinues to lead with a focus on clarity, implementation, and forward momentum—both inside RAIN and in the real estate industry at large. Join RAIN: Real Estate's AI Network on Facebook.

Sign up for training:

Revamp Your Sitting Listing with AI - November 6 Webinar
Harness the Marketing Power of Sora for Real Estate - November 13 Webinar
AEO/GEO - How to Show Up on ChatGPT | Free Guide- https://therainagent.myflodesk.com/aeogeo

About Your Host

Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR®, and avid volunteer.

She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki's expertise has been featured in Forbes, the Washington Post, Homes.com, and REALTOR® Magazine.

Subscribe, Rate & Review

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm, so our show reaches more people. Thank you!

For years, we've been taught that SEO was the key to being found online, write the blogs, keep the website fresh, get your backlinks, and trust the process. But there's a new shift happening in real estate that most agents haven't caught onto yet.

AEO, or Answer Engine Optimization, is quietly becoming more powerful than traditional SEO. And it makes perfect sense. Buyers and sellers aren't searching the way they used to. They're asking full questions out loud into their phones, their cars, and their AI tools. They don't want links…they want answers.

AEO is built for exactly that. It rewards the agents who show up with real answers to real questions, not just blog posts stuffed with keywords. It's the reason some agents are suddenly popping up in AI overviews, even if their websites aren't the "best ranked."

How do we set ourselves up for success with AEO? How can we take AI to the next level?

In this episode, I'm joined by digital marketing expert, StoryBrand Certified Guide, and the founder of Changescape Web, Ken Tucker.

We talk about what this shift means for real estate pros: why AEO is winning, how zero-click search is changing consumer behavior, and why some of the platforms we stopped paying attention to, like Yelp and Bing Places, are becoming essential again.

Things You'll Learn In This Episode

Yelp and Bing Places matter more than you think LLMs pull their local business data from platforms most agents ignore. What opportunities open up when our Yelp and Bing profiles are fully optimized and feeding the AI tools directly?

Zero-click search is reshaping how people choose agents Consumers are getting everything they need in the AI overview, no clicks required. How do we stand out when the decision is made before they ever reach our sites?

Your FAQs are the new fuel for visibility AI tools elevate the agents who answer specific buyer and seller questions clearly and consistently. How do we build a robust FAQ ecosystem?

Speed-to-lead is being rewritten by AI phone systems. AI voice assistants respond instantly and book appointments before a human can even glance at their phone. How would this impact our conversion rates?

About the Guest

Ken Tucker is a Fractional CMO and Marketing Solution Architect, StoryBrand Certified Guide, marketing expert, speaker, and President and Founder of Changescape Web. Changescape Web was founded in 2005. Many businesses struggle to be found online. Changescape Web builds websites that generate customers so their clients can grow and thrive. They specialize in digital marketing: marketing strategy, website design, search engine optimization (SEO), social media marketing, content marketing, lead generation, and marketing automation. To learn more, head to https://changescapeweb.com/ or follow @changescape on Instagram.

About Your Host

Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR®, and avid volunteer.

She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki's expertise has been featured in Forbes, the Washington Post, Homes.com, and REALTOR® Magazine.

Subscribe, Rate & Review

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm, so our show reaches more people. Thank you!

Most agents think marketing has gotten harder, that technology, AI, and algorithms have made everything too complicated. But the truth is, it's never been easier to be a marketer and to actually get results.

You can create video content without showing your face. You can automate your emails, SMS, and social posts in minutes. You can turn one idea into ten pieces of content that generate leads while you sleep.

Yet most agents still struggle to grow; not because the tools are hard, but because they're doing what everyone else is doing… or worse, doing the bare minimum.

In today's market, average doesn't convert. The agents winning right now aren't the ones spending the most money; they're the ones showing up consistently, leveraging automation, and using AI to amplify their expertise instead of hiding behind excuses.

How can you turn one real estate deal into multiple streams of income? How do agents embrace tech?

That's what I'm unpacking on Constant Contact's Be a Marketer podcast, where I was featured as a guest.

Along with co-hosts Dave Charest, Stephanie Alonso, I break down why most agents misunderstand marketing, how to simplify your systems, and what it takes to build a business that compounds while you're off the clock.

Things You'll Learn In This Episode

The no excuse zone mindset Success doesn't come from talent or timing; it comes from eliminating excuses. How do you rewire your habits to operate like an entrepreneur, not an employee?

Consistency over charisma The most profitable agents aren't the flashiest; they're the most consistent. What boring, daily habits separate six-figure producers from struggling agents?

Video is the ultimate multiplier Video isn't optional; it's the only form of content that can be repurposed into text, audio, and leads. How can you use AI and automation to make video your most scalable marketing tool?

Leads, loyalty, and longevity New agents often wait for brokers to hand them leads. How can CRMs, landing pages, and follow-ups turn your list into a self-sustaining income engine?

Guest Bios

Stephanie Alonso is a speaker and the Senior Director of Vertical Innovation at Constant Contact. She is a dynamic, results-driven sales and strategy leader with a relentless passion for empowering individuals and teams to achieve their highest potential. Stephanie's track record as a revenue generator, strategic thinker, and sales training and enablement expert has led to success in developing and executing go-to-market strategies that drive revenue growth. Connect with Stephanie on LinkedIn.

Dave Charest is a keynote speaker, award-winning podcast host of Be A Marketer, and the Director of Small Business Success at Constant Contact, the digital marketing platform trusted by millions of small businesses. Every day, Dave talks with small business owners about what really works in marketing. His job is to take those lessons, strip out the noise, and make marketing make sense—whether it's email, social, text, or AI. Connect with Dave on LinkedIn.

Listen to Be a Marketer here.

About Your Host

Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR®, and avid volunteer.

She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki's expertise has been featured in Forbes, the Washington Post, Homes.com, and REALTOR® Magazine.

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Real estate ain't just about buying and selling houses, it's about people. The families we help, the communities we build, the dreams we make possible through ownership. Anybody can chase closings. But being a REALTOR® means something deeper; it means showing up with integrity, protecting consumers, and building trust one deal, one class, one conversation at a time.

And let's get one thing straight, mentorship isn't a Facebook post. It's not about being seen. Mentorship is a promise. It's about opening doors, not hoarding keys. It's not proximity, it's access. Don't just sit beside someone and call that guidance. Give them your process, show the checklist, and share the script.

Because when we teach what we know, we don't just create success, we create standards for our industry.

That's why I've spent my career teaching, mentoring, and sharing the blueprint.

Because when we lift as we climb, the whole industry rises. When we gatekeep, everybody loses.

And now, I'm honored to share that I've been inducted into the Chicago Association of REALTORS® Hall of Fame. In this episode, I'm sharing my full Hall of Fame acceptance speech, which includes the lessons and legacy that have built my career and what this means to me.

Things You'll Learn In This Episode

The real meaning of real estate It's not about listings, it's about lives. How do we make sure people stay at the heart of this business?
Lift as you climb When one of us grows, we all grow. How do we build each other up instead of competing to stay small?
Why mentorship matters Mentorship isn't charity; it's how we protect the profession. How do you make sure your success leaves a door open for someone else?
A hall of fame moment for us all This honor isn't about status, it's about service. What does it mean to represent real estate at its very best?

About Your Host

Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR®, and avid volunteer.

She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki's expertise has been featured in Forbes, the Washington Post, Homes.com, and REALTOR® Magazine.

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Most agents are a little freaked out by AI, but here's the truth: it's not here to replace the real estate professional. It's here to replace inefficiency.

For years, real estate has rewarded the agents who grind harder, not smarter. The ones who show up earlier, stay up later, and never stop hustling. But the next wave of top producers will be the ones who out-automate everyone else.

When most agents hear "AI," they think job loss. But what if it's actually the key to something real estate's never offered: predictable income and real financial freedom? What if it's the missing link between chaos and consistency in your business?

How do we lean into AI and leverage it to run profitable businesses? I was featured on Atlanta real estate broker Glennda Baker's show, Glennda's Gurus.

We talked about how to build a retirement-ready business in a field that doesn't even have pensions. We also discussed how to use AI to scale your brand and influence, and why fear is the biggest wealth killer in real estate right now.

We've been using AI for many years, but companies have been charging us for it. Now we have the choice to use these tools to increase our income, return on investment, and return on time for free. -Marki Lemons Ryhal

Things You'll Learn In This Episode

AI as your income multiplier I boosted my productivity by 261% and my monthly income by 283% by automating repetitive tasks. How can you use AI to do the same, without losing your personal touch?
Consistency as your competitive edge Success in real estate isn't about doing more; it's about doing the right things consistently. How can AI help you stay consistent when motivation fades?
Automation as your retirement plan Most agents don't have pensions, but technology can help you build one. How can automation create the financial freedom real estate rarely provides?
Fear is your biggest opportunity If most agents are too scared to adopt AI, what happens to those who lean in early and master it while others hesitate?

Guest Bio

Glennda Baker is an international real estate broker with three decades of expertise, recognized as both a prominent social media influencer and a distinguished thought leader in the field. As a highly respected Atlanta real estate broker, she specializes in residential real estate and has been recognized nationally as one of Newsweek's America's Best Agents. Glennda's expertise in the local market and global connections are unparalleled, making her the go-to source for real estate guidance worldwide. As the leader of The Diamond Squad, an all-female real estate team, Glennda has honed her marketing skills and out-of-the-box thinking to build a signature brand that is recognized and respected worldwide. Industry leaders refer to Glennda as the most recognized face in real estate. As the Queen of Real Estate Video, Glennda shares her love and passion for real estate to impact, inform, and inspire buyers and sellers all over the world to create generational wealth through real estate as well as level up the real estate agent community. To learn more, visit https://glennda.net/.

About Your Host

Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR®, and avid volunteer.

She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki's expertise has been featured in Forbes, the Washington Post, Homes.com, and REALTOR® Magazine.

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

“Secret agents don’t get found, and closed mouths don’t get fed.” It’s more than a catchphrase; it’s a survival strategy for today’s market.

In an environment where inventory is scarce, clients are cautious, and other agents are everywhere, invisibility will keep you from earning more.

If you aren’t proactively creating opportunities, asking for business, and showing up where consumers are, you’ll get overlooked every time.

That’s why differentiation isn’t a luxury; it’s the core of winning in real estate right now.

And the sharpest ways to position yourself apart from the competition aren’t the ones most agents think about.

Social media isn’t just a branding tool; it’s a live feed of consumer behavior. AI isn’t a toy; it can turn one bad listing photo into a winning expired pitch.

Consistency isn’t boring; it’s the edge that compounds when your competitors give up.

So how do you stop being invisible in this market? How can you create a blue ocean strategy for yourself?

I was featured on Knolly Williams’ Success With Listings Podcast, and we discussed what it really takes to succeed in real estate today.

Things You’ll Learn In This Episode

Social media as real-time consumer intelligence Clients reveal their needs online every day. How can you use their digital footprints to update your CRM, build trust, and stay two steps ahead of competitors?
The 2006 wake-up call that changed everything When consumer internet use jumped from 2% to 80%, agents who ignored it disappeared. How do you make sure you’re showing up where buyers and sellers are actually looking today?
AI as your expired-listing superpower You can use a custom GPT to take one photo, generate staging recommendations, and create “after” images in minutes. How can you turn AI into a unique selling proposition that wins listings your competitors overlook?
The adoption gap = your blue ocean Only 15% of adults use ChatGPT, and even fewer pay for Plus. How does this low adoption create a massive competitive edge for the agents who lean in now?

Guest Bio

Knolly Williams, known as "The Business Healer," is a bestselling author, international speaker, and real estate broker who specializes in helping homeowners sell smarter and coaching real estate agents to build thriving businesses with less stress. Knolly is the author of the national bestsellers Success with Listings and 3 Hours a Day, a McGraw-Hill-published book that teaches entrepreneurs how to multiply their income while doing less. He’s trained thousands of agents nationwide and leads a powerful movement through his Mentorship Masters group at eXp Realty and the Success with Listings Academy. Visit https://knolly.com/ to learn more and subscribe to his YouTube channel here.

About Your Host

Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR®, and avid volunteer.

She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki’s expertise has been featured in Forbes, the Washington Post, Homes.com, and REALTOR® Magazine.

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

For a long time, buyer representation was an afterthought. Agents leaned on MLS commission notes, dodged tough conversations about compensation, and hoped clients would just go along.

But after the NAR settlement, that safety net vanished. Now, if we can’t clearly show our value and lock in a signed buyer rep agreement, we’re at risk of losing clients, income, and even putting ourselves in a legal bind.

Here’s the twist: AI isn’t just a cool extra. When we use it right, it can be our sharpest edge in this new reality.

With ChatGPT, predictive analytics, and the right prompts, we can turn overwhelming data on housing, lending, and demographics into clear strategies that win agreements, build loyalty, and boost productivity.

The good news? We can make sure buyers sign those agreements, and more often than not, clients will be happy to compensate us when they see the value we bring.

So how do we get buyers to say yes without hesitation? What’s the secret to making compensation a non-issue? How can AI help us deliver so much value that signing an agreement feels like the obvious choice?

I sat down with the team at Showami to dig into how to start using AI-powered research, prompts, and predictive marketing to build a buyer assistant that works harder than any assistant you could hire.

When I schedule the buyer consultation, I want to overwhelm them with data and tell them things no other agent has. I want them to see me as the value-add. That will make them sign the buyer representation agreement. -Marki Lemons Ryhal

Things You’ll Learn In This Episode

The true value of buyer representationAgents who secure signed agreements with offers of compensation often walk away earning more than the listing side. What’s the mindset shift that makes buyers eager to sign and pay?
AI as your buyer’s assistantChatGPT and predictive tools can turn raw housing data into clear, client-ready strategies. How can you use this to prove your value and speed up the agreement process?
Niche strategies that actually workThe riches are in the niches, whether it’s single men with pets or buyers leveraging down payment grants. Which overlooked markets can you tap into that others are ignoring?
Choose the right market, avoid the wrong battlesMany agents chase saturated neighborhoods or get stuck in areas with slow sales and tough barriers to entry. How do you identify the markets where you can actually dominate instead of struggle?

About Your Host

Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR® and avid volunteer.

She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

The real estate world has shifted, and whether we like it or not, there’s no going back.

Too many agents are still treating the changes as an extinction event, but here’s the truth: if you adapt, we still have the opportunity we’ve had to grow market share in years.

Since the settlement, more agents have entered the industry. That means more competition, but also more proof that complacency kills careers.

The new agents are hungry, willing to try what others won’t, and most importantly, they’re not afraid to embrace tools like AI to move faster and smarter.

I’ve been in this business long enough to see that the AI-powered agent is nearly impossible to beat. When you know how to pair technology with your expertise, you become unstoppable.

It’s not about replacing what makes us human; it’s about amplifying it to generate more leads, close more deals, and serve clients in ways our industry couldn’t imagine a few years ago.

I was a guest on The 13% Podcast with Lance Billingsley and Dave Richards, where we went deep on what it takes to thrive in real estate today.

In our conversation, I shared how agents can navigate a post-settlement industry and why AI is a game-changer for lead gen and client service.

Things You’ll Learn In This Episode

Business as usual is a trap If you keep working the way you always have, you’ll lose market share. What happens to agents who refuse to adapt?
The AI-powered agent is unstoppable. Blending technology with expertise gives some agents an unfair advantage. How are they closing more deals while working less?
Complacency is killing seasoned pros. Hungry new agents are outpacing veterans every day. What simple mindset shift can help you stay ahead of the competition?

Guest Bio

Lance Billingsley is a seasoned real estate professional with over a decade of experience in agent development and business coaching. Since January 2021, he has served as the Vice President of Agent Development at Navi Title Agency, where he leverages his extensive industry knowledge to mentor and support real estate agents. Before his tenure at Navi Title, Lance co-owned a top-performing real estate team at Realty ONE Group, achieving recognition as one of the company's top five teams. He also served as a business coach for Tom Ferry.

Dave Richards is a well-respected business coach working with CEOs, entrepreneurs, mortgage and real estate professionals, and others. With over 25+ years of executive leadership experience, he coaches and consults with the top professionals and organizations in their respective industries. Capitalizing on his certifications in Human Behavior, he specializes in building and optimizing high-performance teams and tackling difficult decisions that hold his clients back. He easily connects with entrepreneurs to help identify and communicate their vision, define their culture, and increase their profits and growth in today’s dynamic marketplace.

About Your Host

Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR® and avid volunteer.

She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

If you’ve ever tried selling new construction, you know it can be a total headache. Dropbox links everywhere, builder calls that never get answered, and brochures that are already outdated by the time they reach buyers.

It’s frustrating for agents, builders, and buyers alike. So many agents just skip new construction altogether, leaving hundreds of thousands of dollars on the table.

But what if new build listings were as easy to access as homes on the MLS?

That’s where NEO comes in. NEO cuts through all the chaos, helping you capture more buyer leads, keep them engaged, and take control of the buying experience.

With NEO, you’re not just getting a tool, you’re getting a whole system that keeps everything organized and accessible. No more hunting for the latest floor plans or chasing builders for updates.

Everything you need to showcase new construction is right there, in one place, making it way easier to attract serious buyers and close more deals.

So how exactly does NEO tackle all those annoying obstacles agents face? What kind of opportunities does it open up?

In this episode, NEO’s CEO, Christian Calusa, breaks down why the platform is quietly becoming the “missing piece” of the MLS, why associations around the world are taking notice, and how it’s helping agents dominate niche markets.

Many agents are not selling new construction because it’s a time-consuming niche, due to the research and driving around. -Christian Calusa

Things You’ll Learn In This Episode

The “missing MLS” for new construction Most new-build inventory never makes it onto the MLS. How is that blind spot costing agents leads, deals, and market share?
Turning global interest into local sales How does NEO solve the access, language, and branding problems that stop overseas buyers from acting?
From QR code to $1M commission How did a brand-new agent who used NEO turn an Uber ride into a $10.2M sale? How can you replicate that kind of high-ticket, low-effort lead capture?

Guest Bio

Christian Calusa is the CEO and Founder of NEO. NEO is the most adopted platform for new construction in Florida and Texas, and is rapidly expanding throughout the U.S. NEO is a unique solution that connects builders, real estate agents, and buyers in one streamlined ecosystem, offering unparalleled access to inventory, marketing tools, and sales enablement, both nationally and internationally. The platform has received multiple awards in various countries, recognizing its innovation, scalability, and impact on the real estate and PropTech sectors. Visit https://www.newestateonly.com/ to learn more or send an email to cc@newrealestateonly.com.

About Your Host

Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR, and avid volunteer.

She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki’s expertise has been featured in Forbes, the Washington Post, http://Homes.com , and REALTOR® Magazine.

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

These days, it’s harder than ever for marginalized buyers to break into the market. Prices are high, lending rules are tighter, and misinformation is everywhere. The path to homeownership can feel impossible.

Agents aren’t off the hook either. With all the changes to buyer representation and compensation, agents are being asked to prove their value in every single deal, while trying to serve clients who need more help than ever.

That’s where Midwest Home M@tch comes in.

We built an AI-powered referral network that connects agents with pre-approved, ready-to-go buyers. Especially those who qualify for down payment assistance, employer housing support, parishioner programs, and more.

These aren’t just leads, they’re matches. And the system is built to help agents close deals that would otherwise fall through the cracks.

What are some of the things you’ll get with Midwest Home M@tch? How is this referral network different?

In this episode, I’m joined by creative design, brand development expert, and my partner in Midwest Home M@tch, Anita Clinton.

We get into how this all works, how agents can plug in, and why the future of real estate might just be about matching people to money, not just homes.

If real estate agents implemented down payment assistance, 30% of deals that are canceled would be salvageable. -Marki Lemons Ryhal

Things You’ll Learn In This Episode

The real estate anointing advantage How can you tell if a property has access to $25K in down payment assistance? How can you use that to market the home and keep your seller’s concessions at zero?
Reverse prospecting with precision What if you could clone a listing, test buyer demand across multiple price points, and already know what buyers are searching for before you even list?
AI automation that actually closes deals How is Midwest Home M@tch using AI automation to pre-qualify buyers, trigger CRM workflows, and deliver leads with signed buyer agreements, all before they reach you?
From overlooked to oversubscribed How can we stack grants, gift funds, and employer housing programs to revive up to 30% of canceled deals?

Guest Bio

With almost two decades of creative design, brand development, marketing, editorial, and business development experience, Anita “AC” Clinton is the go-to person for all aspects of purpose. She is passionate about helping individuals use their talent(s) and experience to unlock their true calling, know where they fit in the world, and be who they are meant to be. Despite setbacks, roadblocks, and wrong turns along the way, she is living proof that anything can be accomplished with tenacity, determination, and perseverance. She is the Founder and President of Anita Clinton Enterprises, LLC, and Be Great Global, where she creates the Be Great Global Podcast, books, and training programs to help intrapreneurs and entrepreneurs find happiness, fulfillment, and money doing work they actually love. In addition, she is the author of “Destiny Starter: How to Discover What You Are Called to Do and Do It!” Anita has been featured on CBS, NBC, Fox, and TEDx to name a few. Visit https://midwesthomematch.com/ to learn more.

About Your Host

Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR® and avid volunteer.

She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki’s expertise has been featured in Forbes, the Washington Post, http://Homes.com, and REALTOR® Magazine.

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

In real estate, we’re expected to connect with every personality type under the sun. That usually means working really hard to match how someone else communicates.

Most of us are doing it on the fly. Winging it. Pivoting mid-conversation and crossing our fingers that our style clicks with theirs. That might have cut it back in the day, but now it’s a liability.

What if you could walk into every client meeting already knowing how to win them over?

That’s exactly what myYenta gives you: the blueprint to connect, build trust, and close the deal, by aligning with your client’s psychology from the start.

Jay Groah knows this world inside out. He’s been a practitioner, flipper, and coach for nearly two decades.

But it was one mismatched homebuying experience that sparked the idea for a tool that’s now boosting conversion rates for teams, brokerages, and even MLS boards.

In this episode, Jay breaks down how top agents are using personality data to reduce friction, cut dead weight, and close more deals with less time wasted on people who were never a match to begin with.

In real estate, we literally deal with 100% of the world's population. People discount our intelligence, but we expertly communicate with absolutely every personality type out there. -Jay Groah

Things You’ll Learn In This Episode

The referral-killing mistake agents don’t see coming You matched your client with a top-producing agent, but the deal fizzled. How do personality mismatches kill great referrals?
The conversion advantage you’re probably ignoring Teams using myYenta’s personality alignment tool are seeing 15%+ increases in conversion. What are they doing differently, and why does it work before you ever meet the client?
The truth about being a real estate chameleon We’ve been taught to mold ourselves to every client. But what if some personalities just aren’t a good fit? Could knowing that early make you more money, not less?

Guest Bio

Dr. Jay Groah is the CEO of myYenta, award-winning Realtor, serial house-flipper, and the only tech founder you’ll ever meet who moonlights as Eufegenia Housefire, a divine little old lady with a flair for matchmaking (and mischief). When he’s not revolutionizing how professionals connect with clients—think more referrals, more loyalty, and a lot less boring using the brilliance of AI and Personality Analysis—he’s probably building wild epoxy furniture, puffing on a good cigar, or nerding out over classic cars using his metric ton of academic degrees. Serious about results, never about himself, Dr Jay lives by one rule: if it’s not fun, it’s not worth doing. Whether he’s teaching, speaking, or just living out loud, he brings joy, curiosity, and a dash of eccentricity to everything he touches. To learn more and get a 30-day free trial, visit https://myyenta.com/.

About Your Host

Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR® and avid volunteer.

She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

If you think success is about hoarding your secrets, side-eyeing your peers, and treating everyone like the enemy, you're already losing.

I see it all the time in real estate: agents wrapped up in rivalries, clinging to titles, licenses, and tasks that no longer serve them, all because they’re afraid to let go or let someone else shine.

That “crabs in a barrel” mindset will keep you small, stuck, and exhausted.

Here’s the truth: in today’s market, collaboration is the competitive edge. Instead of competing with other agents, we need to be around people who lift us up.

You need allies, a clear niche, and a no-BS understanding of what drives your business forward.

In this very special 200th episode of Social Selling Made Simple, I’m getting real about what helped me level up.

I’m sharing the legacy of entrepreneurship I inherited from my grandfather, how I went from overworked instructor to highly paid keynote speaker, and why choosing collaboration over competition changed everything.

The more I let go, the more I get, and what I’m getting is better than anything I ever let go. -Marki Lemons Ryhal

Things You’ll Learn In This Episode

The "crabs in a barrel" trap Clinging to our ideas and treating peers as threats sabotages our growth. How do we break free from this scarcity mindset?
Competition vs. contribution How did I turn what other people saw as a real estate rivalry into a powerful collaboration opportunity?
Why focus pays more than hustle How did I increase my hourly rate, free up more time, and lean into the parts of the business I love most?

About Your Host

Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR® and avid volunteer.

She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

A real estate license isn’t just for selling homes. It’s a whole launchpad…if you know how to use it right.

If you’re a great agent, you’re doing way more than unlocking doors and writing offers.

You’ve got skills that can help you stand out and stack your income.

In today’s market, the old playbook won’t cut it.

Inventory is tight, interest rates are still high, and the NAR settlement changed the game. Agents who stick to business-as-usual are getting left behind.

It’s not just about closing deals anymore. It’s about thinking bigger, leveraging your skill set, embracing tech tools like AI, and getting creative with things like expired listings and renovation loans.

Everyone’s got access to the MLS… but what you do with it?

In this episode, I’m breaking down exactly how I turned one real estate license into a six-figure, multi-stream business.

You’ll hear how top producers are using AI to revive expired listings, bring real value to sellers, and guide buyers with smart financing options like the 203K loan.

With limited inventory and high interest rates, we have to think creatively to get people off the bench. -Marki Lemons Ryhal

Things You’ll Learn In This Episode * The skill stack strategy How do you leverage one real estate license into a business that includes teaching, speaking, and consulting? * How to elevate expireds What’s the secret to turning expired listings into signed clients using AI-powered visual tools? * Value that speaks louder than scripts Why do styling guides and tech-based insights beat any sales pitch and get homeowners to call you back? * The 203K Advantage How can you use renovation loans to create urgency, secure offers, and add more value in buyer conversations?

About Your Host

Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR® and avid volunteer.

She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

In today’s real estate landscape, agents aren’t just competing for clients. We’re being forced to justify why we deserve to be paid.

With buyer broker agreements now front and center, it’s no longer enough to open doors and write offers. We have to demonstrate value.

And what’s more valuable than walking into a buyer consultation armed with solutions that literally fund the deal?

I’m talking about gift funds, employer-assisted housing, and stacked grant programs. Money that helps your clients buy and ensures you get paid. That’s how top agents are winning right now.

How do you implement this strategy? What questions do we have to ask in every buyer consultation?

In this episode, I’m unpacking the playbook real estate professionals are using to find hidden funds that support both the buyer’s bottom line and their own commission.

I share how top producers are creating win-win transactions and how you can do the same. no matter your market.

Things You’ll Learn In This Episode

Value that pays How do you justify your commission in a market where buyers are hesitant and sellers aren’t covering agent fees?
The gift fund advantage What kinds of gifted funds are out there, and how can you help buyers tap into them to cover costs you used to count on sellers for?
Unlocking employer money Are your buyers sitting on untapped cash from their workplace? How do we uncover employer-assisted housing benefits that make deals easier to close?
Stack cash and secure the deal What happens when you combine gift funds, employer programs, and down payment assistance?

About Your Host

Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR® and avid volunteer.

She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki’s expertise has been featured in Forbes, the Washington Post, http://Homes.com , and REALTOR® Magazine.

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Every agent is out here fighting for more listings, but what if the key to dominating your market isn’t just about pricing, marketing, or staging, but about money that’s already sitting on the table?

What most agents overlook is that some listings come with built-in financial power: I’m talking about reverse down payment assistance.

This is money that can be layered to cover buyer agent compensation without your seller having to give up a dime. In today’s market, where buyers are hesitant and sellers want to net top dollar, this strategy is an absolute game-changer.

In this episode, I’m breaking down how I use reverse down payment assistance and program stacking to attract buyers, help sellers net more, and give agents a value proposition no one else is talking about.

Things You’ll Learn In This Episode

The anointed listing advantage What does it mean for a property to have an anointing, and how can you use that to make your listings irresistible?
Reverse down payment strategy How can buyers get $20k+ in assistance without your seller offering a dime, and what does that mean for your commission?
How to walk into any listing appointment with the upper hand What value can you offer sellers that puts you ahead of every other agent they’re interviewing?

About Your Host

Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR® and avid volunteer.

She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

On November 30th, 2022, everything changed. ChatGPT hit the streets and instantly began reshaping how we live, work, and run our real estate businesses.

From digital marketing to image creation and even coding, AI has been a total game-changer. And the crazy part? We’re only getting started.

AI is evolving daily. Tools like ChatGPT, Canva, and Descript are moving at lightning speed—what seemed impossible 30 or 60 days ago is now totally within reach.

So what can AI actually do for us right now? How can we use it to multiply our time, streamline our workflows, and make our businesses even more valuable?

In this episode, nationally recognized speaker, author, and consultant Katie Lance returns to the show.

We dive into the latest, most exciting developments in AI, and how you can put them to work in your real estate business today.

There are a lot more opportunities to duplicate yourself and leverage your time. I get twice as much done in my business because I’m implementing AI. -Katie Lance

Things You’ll Learn In This Episode

How to turn a handwritten note into an infographic We used to need graphic designers for things like infographics. Can we do it on our own now?
The true power of AI AI can’t replace us, but it can duplicate us and make us more efficient. How do we leverage it to get more out of our time?
The next big frontier in AI We’ve seen AI images improve tremendously over the last two years. Is this evolution about to hit video?

Guest Bio

Katie Lance is a nationally recognized keynote speaker, author, and the CEO and Founder of Katie Lance Consulting. With more than two decades of experience at the intersection of real estate and digital marketing, Katie specializes in helping real estate agents and brokers become smarter and more strategic with social media, video marketing, and AI. She’s the founder of the #GetSocialSmart Academy, an industry-leading membership program that has empowered thousands of real estate professionals to build a standout online presence without overwhelm. Katie is also the author of the best-selling book #GetSocialSmart, and her thought leadership has been featured in The Wall Street Journal, Inman News, Social Media Examiner, and more. In today’s conversation, Katie shares her top strategies for how real estate pros can leverage AI and video to create authentic, time-saving content that converts, without losing the human touch. Whether you’re just getting started or ready to level up, this episode is packed with actionable tips and inspiration! Learn more at katielance.com.

About Your Host

Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR® and avid volunteer.

She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Real estate pros, if you’re not using LinkedIn to post content, flex your industry expertise, and generate high-quality B2B leads, you’re leaving money on the table. It’s one of the best platforms to grow your brand, so why are so many agents still sleeping on it?

Maybe it feels intimidating. Maybe you’re not sure what to say. But here’s the thing: thanks to AI, creating content and making the right connections has never been easier.

And yet, so many real estate professionals are still dragging their feet when it comes to using AI, missing out on massive opportunities.

Combining LinkedIn with ChatGPT creates the ultimate business intel tool—a tool we would’ve had to shell out thousands for just a few years ago. Now, it’s right at our fingertips.

And the best part?

You don’t need to be a tech whiz or marketing guru to make it work for you. By working on our AI skills and leveraging them on LinkedIn, we can fast-track our way to real estate industry authority—without breaking the bank.

So, how do you get past the fear of posting? How can AI help you get better results on LinkedIn? How do you gain the ultimate outreach advantage with a simple prompt?

In this episode, marketing strategist, consultant, and LinkedIn pro Deborrah Ashley is back to share how she’s using ChatGPT to level up her LinkedIn game.

AI provides business intel that used to cost us substantially more money, and now we can get it for little to no cost. -Marki Lemons Ryhal

Things You’ll Learn In This Episode

How to improve your AI skill set How do we use ChatGPT Projects to train our AI instead of spending money on third-party tools?
How to use AI to boost your LinkedIn visibility AI makes it easier for us to become industry experts, but many people are still afraid to post. What drives this fear, and how do we overcome it?
The LinkedIn outreach cheat code Instead of reaching out to people with crowded inboxes, how do we use ChatGPT to find the contacts no one else is talking to?

Guest Bio

Deborrah Ashley is a marketing strategist, consultant, and LinkedIn expert who works with clients to develop B2B and B2C LinkedIn social selling strategies that grow and develop not only their business but their personal brand as well. Deborrah has a background that includes two decades in brand management, marketing communications, and business development, where she used her unique style of positioning and launch strategies to generate over $300 million for companies and start-ups. Deborrah has been featured in a variety of media, including Oprah Magazine, Black Enterprise Magazine, The NY Times, on podcast,s and CNBC for her innovative strategies on gaining a competitive edge and building strategic partnerships and has spoken at summits, conferences, and universities. To learn more about Deborrah, find her on LinkedIn, and head to https://www.theauthoritykit.com/.

About Your Host

Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR® and avid volunteer.

She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

It’s no secret that real estate commissions have been in the danger zone for a while now. And with moves like Rocket Mortgage snatching up Redfin, it’s clear that real estate professionals need to fight fire with fire. Well thanks to a new dual-licensing program, we might just have the ultimate weapon to turn up the volume on our production!

Most real estate agents have to pass their clients off to a mortgage officer and watch them take a piece of the pie. What if you could handle the whole process yourself, and keep more of the money…all with one simple link?

Here’s the thing: real estate pros who understand the money behind the transaction are way more valuable. By adding loan origination to your toolkit, not only are you protecting your income, but you’re also setting yourself up to earn way more per transaction.

What is the program and how do you get into it? In this episode, I’m joined by Teresa Grobecker, an absolute rockstar in real estate, fintech and proptech. She shares all the details on how to jump on this dual-licensing train, and how it makes us more valuable.

Things You’ll Learn In This Episode

Capture the whole process Most real estate agents have to refer their buyers to a mortgage officer. What if you controlled the entire process?
Understand the finances Why are agents who don’t understand the money side of buying/selling homes at a huge disadvantage?
Just another tool in your value-add toolkit The more skills and competencies we have, the more valuable we are. How do we put ourselves in a position to service more people and earn more money per transaction?

Guest Bio

Teresa Grobecker is a recognized innovator in the real estate, fintech, and proptech sectors. With over a decade of experience as a licensed real estate broker and deep expertise in brokerage management, compliance oversight, and technology integration, Teresa has consistently pioneered solutions that bridge the gap between traditional real estate processes and emerging technologies. As the first founder to successfully take a real estate brokerage onto a blockchain, Teresa combines her deep understanding of regulatory requirements with forward-thinking technology strategies to drive operational efficiencies and revenue growth. Her background includes founding and scaling multiple companies in real estate and finance, serving as a venture partner, and contributing as a thought leader in both industries. As the founder of the first online real estate and mortgage brokerage in San Francisco, she showcased her innovative approach. With a background as an equity partner at a global investment bank, Teresa has deep insights into capital markets and has advised the Federal Reserve, SEC, and FHFA on regulatory matters. Additionally, she led three National Association of Realtors portfolio companies during high-growth stages and consulted with Blackstone’s ancillary services, advising bank CEOs and presidents. Her expertise in underwriting loans and enhancing their appeal to secondary and capital markets further strengthens her ability to craft compelling marketing strategies that drive growth. Connect with Teresa on LinkedIn.

About Your Host

Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR® and avid volunteer.

She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Posting every day…multiple times a day…carousels…sharing your deepest personal stories. If you're trying to boost engagement, impressions, and reel in those real estate leads via social media, you've probably tried it all. And when it doesn’t work, you’re probably left thinking the algorithm is out to get you. But hold up – it’s not.

No strategy will ever work if it’s not backed by cold, hard data. If you’re not tracking what’s already working and turning up the volume on that, you’re just throwing spaghetti at the wall. Social media without analytics is just a bunch of guesswork.

This is especially true for LinkedIn – the goldmine for real estate agents looking for leads. So many people struggle to make a splash on LinkedIn, but here’s a little secret: there's an easy way to crank up your following and engagement. Enter: ChatGPT.

How can AI transform your content game? How do we use ChatGPT to get more real estate leads on LinkedIn? In this episode, AI-assisted personal branding guru Celeste Yamile breaks down a simple, no-nonsense workflow that’ll have your LinkedIn popping off in no time.

With data you’re going to have the power and not think the algorithm hates you. -Celeste Yamile

Things You’ll Learn In This Episode

Go from 0-20,000 followers without posting every day Most social media experts tell us we need to post multiple times a day to get more engagement and impressions. Is there a less taxing way to grow?
The best source of B2B leads One of the best niches in real estate is employee-assisted housing programs. How can we use LinkedIn to get this in front of more companies who could benefit from them?
Correlate your content to the outcomes you want Instead of using generalized content strategies, how do we use our own analytics to create content that will actually appeal to our target market?

Guest Bio

Celeste Yamile is an AI-assisted personal branding expert dedicated to helping founders and professionals build smarter content strategies that lead to better engagement and more inbound leads. With a proven track record of working with top-tier clients from companies like Google, TEDx, and Apple, Celeste is passionate about empowering her clients to establish strong, compelling LinkedIn brands that attract top clients on autopilot. To work with Celeste, connect with her on LinkedIn.

Celeste’s ChatGPT Prompts

Take a look at the data; what day of the week do I get the most engagement on average and show me in a chart:
Take a look at the data; what day of the week do I get the most impressions on average and show me in a chart:
Which posts had the most significant increase in followers during this period? Connect the date from "FOLLOWERS" to the date of posts in "TOP POSTS“. Include in the data the link to the top posts to show me in a table.

About Your Host

Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR® and avid volunteer.

She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

In today’s market, every real estate agent is searching for a unique value proposition that will get them more listings and get them paid by buyers.

What most agents don’t know is that they might already have the ultimate value proposition sitting under their noses…or rather sitting in their active listings!

Many homes on the market qualify for down payment assistance, and by simply choosing to hire you as their agent, people could get $20k or more. In other words: some listings have an anointing on them, and you can leverage them to earn six figures.

In this episode, I share the strategy real estate agents are sleeping on, and how to implement it in your own business.

Things You’ll Learn In This Episode

The listing anointing How can we win more sellers and buyers with down payment assistance?
The ultimate client attraction strategy How do we become so knowledgeable in down payment assistance that people flock to us?
How to earn six-figures in real estate Why are agents who are specializing in down payment assistance outearning everyone else?

About Your Host

Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR® and avid volunteer.

She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

No matter what anyone says, owning real estate is still the most powerful way for families to build wealth and transfer it to the next generation. A lot of people would love to own a home, but can’t afford some of the costs that come with the purchase.

Well, there is a solution…down payment assistance gifts from family, work or even your church. A lot of people are sitting on equity or cash reserves that could be the perfect down payment assistance gift for first time home buyers.

This is a great way to put the wealth vehicle that is real estate in motion, and help more people build wealth for themselves. Real estate agents who are knowledgeable about these programs are more likely to win buyers and get paid what they’re worth, which goes a long way right now.

What should we ask every buyer we talk to? What are some of the pockets of funds first time buyers have access to? In this episode, CRA Residential Loan Officer at Associated Bank, Johnita Herndon shares how buyers can get up to $31,500 in down payment assistance, and all the funds that are available right now.

Things You’ll Learn In This Episode

Down payment assistance dos and don’ts When it comes to down payment assistance gifts, every lender and home loan type is different. How do we make sure we meet the requirements?
The gift of homeownership From churches and employers to family members, there are many sources of down payment assistance. How can real estate professionals use this to increase their value proposition and help their communities?
Homeownership is still important Our ancestors built their wealth by owning houses. How can we pass this wealth on to the next generation?

Guest Bio

Johnita Herndon is a CRA Residential Loan Officer at Associated Bank, she has over 10 years of banking experience, having served in various capacities within residential lending. Johnita is passionate about working with First Time home buyers, down payment assistance programs, homebuyer education, and rehab/new construction. As a community loan officer, Johnita also works as a liaison to nonprofit organizations that provide homeowner education to low- and moderate-income families. The focus is to create a successful homebuyer through education and counseling. Johnita Grew up on the Westside of Chicago and currently resides in Maywood, IL. Johnita has been a mortgage and loan professional for more than 10 years. Graduating from Olivet Nazarene University with a degree in Economics & Finance. To learn more, call or text 312-401-0702. You can also follow Johnita on Instagram and Facebook.

About Your Host

Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR® and avid volunteer.

She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

In today’s real estate game, the agents who leverage tech and have a consistent digital presence are always at an advantage. They get more leads, more listings, more referral business and of course, more money.

But with so much tech coming at us all the time, it’s hard to keep up. We can be so overwhelmed that we end up not taking any action at all. Being consistent is the key to success with marketing, but that’s hard to do when we’re overwhelmed. On top of that, tech is just one aspect of our business, not the whole enchilada - how do we use it without losing sight of everything else?

Some agents love real estate and hate the tech, but if they don’t leverage it, they’ll miss out on valuable opportunities…how can they get the best of both worlds?

That’s where Real Estate Influencers come in. This platform makes tech work for us without us having to constantly work at tech. How do we use AI to improve our digital presence?

In this episode, speaker, digital marketing expert and the co-founder at Real Grader, Alex Montalenti returns. He talks about their new tool and how it can help agents get more business and bring consistency to their content creation.

Things You’ll Learn In This Episode

Get deals straight from social media For some agents, social media isn’t just a marketing channel, it’s a source of motivated leads. How does consistency lead to influence and ultimately income?
3 keys to a great digital presence Why do we need consistency, a hyper-local touch and time in order to get more out of our content?
The easiest way to become a real estate influencer As an agent, you already have so much awesome content sitting in your head. How can you leverage AI to get it out of your mind and onto social media?

Guest Bio

Alex Montalenti is a speaker, digital marketing expert and the co-founder at Real Grader. He is a leading technology innovator, serial entrepreneur, and thought leader in the real estate industry. With more than 20 years of experience, he is responsible for the creation of multiple digital marketing companies and the development of training programs that have reached hundreds of thousands of real estate professionals. Alex focuses on Digital Marketing, Google Reputation, AI and social media Management. His company Real Grader has been recognized on the Inc 5000 list of America's Fastest Growing Companies as #800. They have been featured by Inman, The Real Deal, Inc., RIS Media, Yahoo Finance, and Realtor.com. They won a 2CCX Award for generating over 10 million dollars through a single marketing funnel. Recently they were chosen for the National Association of Realtors(NAR) REACH Program for 2023 and received an investment from NAR. RealGrader now helps real estate professionals leverage digital marketing and technology with their digital optimization, their Influencer program and with Instacard - the video enabled Digital Business Card. They have built over 1 million digital cards for the industry and recently partnered with Anywhere, exp, Berkshire Hathaway and many more top brands. Alex and his team are now on a mission to help 500,000 agents reduce frustration and stress. Their technology and training have helped over 100,000 agents to multiply their business in less than one year with simple yet innovative solutions.

Website: https://realestateinfluencers.ai/

To get free guide books on building your digital presence text RG to 516-400-4161.

Alex’s last appearance on the podcast: https://www.youtube.com/watch?v=ONHlK4XuoAE&ab_channel=SocialSellingMadeSimplewithMarkiLemons-Ryhal

About Your Host

Marki Lemons Ryhal is a Licensed Managing Broker, REALTOR® and avid volunteer.

She is a dynamic keynote speaker and workshop facilitator, both on-site and virtual; she's the go-to expert for artificial Intelligence, entrepreneurship, and social media in real estate. Marki Lemons Ryhal is dedicated to all things real estate, and with 25+ years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

In any given real estate market in America, there are thousands of non-English speaking buyers who face a huge language barrier in the transaction.

Most of the content, and even the real estate agents themselves only speak English, and that can make the process of buying more overwhelming. What if you could instantly communicate with all these buyers in their own language? The best part: you can do this without learning a new language thanks to AI!

That’s where VoiceFlip comes in. This resource translates 25 languages, making it the perfect companion for a real estate agent who wants to reach more people.

With all the changes in real estate right now, adding value is the only way to stay relevant and competitive. By being more inclusive and breaking down language barriers in the transaction, we’ll get more opportunities.

How does VoiceFlip boost our lead generation? How can we leverage it in the transaction? In this episode, the CEO of VoiceFlip, Kurtis Cicalo shares how real estate agents can leverage their tool to become more valuable in the marketplace.

If you’re in a city with a lot of international and global buyers who don’t speak your language, the more inclusive you become, the more opportunities that will present themselves. -Marki Lemons Ryhal

Things You’ll Learn In This Episode

Become a multilingual agent One of the best ways to grow your business is to tap into new markets. How does Voiceflip allow us to reach thousands of buyers?
Boost lead engagement and conversion When people use voice-operated assistants, they give information that’s way more detailed than they would when they type. How can you use this to convert your leads at a higher level?
Eliminate language barriers in the transaction The real estate transaction is made up of many forms and pieces of information that can be overwhelming. How can Voiceflip make the process less daunting for non-English speaking buyers?

Disclaimer: In this episode, our host refers to the tool as "Voice Clip." Please note the correct name is "VoiceFlip." We apologize for any confusion!

Guest Bio

Kurtis Cicalo is the CEO and founder of Voiceflip, a leading innovator in real estate technology. With over 15 years of experience, including work with realtor.ca and the FBI on data accessibility, he has pioneered the development of FLIP, an AI assistant transforming data interaction for real estate professionals. Under his leadership, Voiceflip has secured strategic partnerships, launched successful pilots, and is planning international expansion, all aimed at making critical real estate information more intuitive and accessible. To learn more, visit https://voiceflip.com/ and send an email to kurtis@voiceflip.com.

About Your Host

Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars.

Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

In today’s influencer-driven landscape, even the most experienced agents are losing deals to newer agents who do one thing differently - posting great content online.

The market doesn’t just reward expertise - it rewards expertise, visibility and consistency, and that can be shown through the content we put out.

Social media content is a valuable asset in our businesses - especially in a down market. It is the marketing vehicle that validates us in the eyes of the consumer, fuels lead generation, reduces our marketing costs and makes us profitable.

In a tough market, it’s tempting to pull back on our marketing efforts, but that actually cuts off a valuable revenue stream. This is the perfect time to double down on marketing and pour into our social media and sphere of influence.

How do we create content that guarantees current and future business? How do we leverage hyper-local, hyper-branded content?

In this episode, I’m joined by the CEO and co-founder of Roomvu, Sam Mehrbod. He shares how their platform (and partnership with ConstantContact) helps agents turn content into a solid source of business.

Things You’ll Learn In This Episode

Entertaining, educational and enduring If we’re consistent about content creation, it can validate us and reduce our marketing costs. What kind of content should we post to achieve this?
Hyperlocal and hyper-branded content Consistency and visibility are really important in today’s real estate market. How does Roomvu help busy agents accomplish this in less time?
Never stop marketing The current real estate market has made many agents slow down or step to the sidelines. Why is this a huge mistake?
How to turn social media into a revenue stream Why do real estate agents who invest in content outearn and outlast everyone else?

Guest Bio

Sam Mehrbod is an innovative entrepreneur in real estate technology. As the CEO and Co-Founder of Roomvu, he leads a platform that supports over 200,000 REALTORS® across the USA and Canada by delivering hyperlocal, personalized video content. As a TOP 1% REALTOR® in Greater Vancouver, Sam was recognized as a Medallion Club Member from 2018 to 2023 and ranked in the top 10% of REALTORS® in Greater Vancouver in 2018, 2019, and 2021. As a Forbes Council Member, Sam has shared his insights in prestigious outlets such as the Vancouver Sun, Business in Vancouver, the Daily Hive, Western Investor, CKNW Radio, and Forbes Magazine. To learn more, visit https://www.roomvu.com/.

About Your Host

Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars.

Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Homeownership is a dream many aspire to, but sadly don’t have access to due to affordability. Before they can even think of affording a mortgage…getting money for a down payment can be a real struggle.

What a lot of people don’t know is that there are down payment assistance programs that can help them get into a home.

80% of home buyers qualify for down payment help but only 15% actually use it. As agents, this provides a lucrative opportunity to provide a valuable solution.

Down payment help is the perfect marketing message to put in front of buyers right now. We can win more business by leveraging a valuable resource that will get more people into homes, save them lots of money and help them build equity faster.

And it will put more dollars in our own pockets too!

How do we leverage these programs to bring more value to buyers? How does this offering add to our marketing prowess?

In this episode, I’m joined by founder and CEO of Down Payment Resource, Rob Chrane. He shares how we can add down payment assistance to our toolkit.

Things You’ll Learn In This Episode

Closing the 65% home affordability gap There’s a huge gap between the down payment assistance that’s available and the people who actually use it. What can agents do to get these valuable resources to more people, and how will it put more money in your pocket?
Erase the negativity A lot of people - agents and consumers alike have negative connotations of FHA programs. How does this negativity rob us of lucrative opportunities?
Another way to add value to buyers Down payment assistance doesn’t just apply to buyers - it also applies to houses. How can real estate professionals use this to win more business?

Guest Bio

Rob Chrane is founder and CEO of Down Payment Resource and a leader in the homeownership affordability space. A 30-year veteran of the real estate and mortgage industries, Chrane launched the only comprehensive database of U.S. homebuyer assistance programs and developed tools that empower lenders, borrowers and real estate professionals to connect homebuyers with affordability programs. Chrane actively collaborates with housing organizations and coalitions such as the Urban Land Institute, National Fair Housing Alliance and the Mortgage Bankers Association’s CONVERGENCE initiative. He is a frequent speaker at national and local events on the topic of homeownership affordability. To learn more about how you can leverage this tool, visit https://downpaymentresource.com/.

About Your Host

Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars.

Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Homeownership is a dream many aspire to, but sadly don’t have access to due to affordability. Before they can even think of affording a mortgage…getting money for a down payment can be a real struggle.

What a lot of people don’t know is that there are down payment assistance programs that can help them get into a home.

80% of home buyers qualify for down payment help but only 15% actually use it. As agents, this provides a lucrative opportunity to provide a valuable solution.

Down payment help is the perfect marketing message to put in front of buyers right now. We can win more business by leveraging a valuable resource that will get more people into homes, save them lots of money and help them build equity faster.

And it will put more dollars in our own pockets too!

How do we leverage these programs to bring more value to buyers? How does this offering add to our marketing prowess?

In this episode, I’m joined by founder and CEO of Down Payment Resource, Rob Chrane. He shares how we can add down payment assistance to our toolkit.

Things You’ll Learn In This Episode

Closing the 65% home affordability gap There’s a huge gap between the down payment assistance that’s available and the people who actually use it. What can agents do to get these valuable resources to more people, and how will it put more money in your pocket?
Erase the negativity A lot of people - agents and consumers alike have negative connotations of FHA programs. How does this negativity rob us of lucrative opportunities?
Another way to add value to buyers Down payment assistance doesn’t just apply to buyers - it also applies to houses. How can real estate professionals use this to win more business?

Guest Bio

Rob Chrane is founder and CEO of Down Payment Resource and a leader in the homeownership affordability space. A 30-year veteran of the real estate and mortgage industries, Chrane launched the only comprehensive database of U.S. homebuyer assistance programs and developed tools that empower lenders, borrowers and real estate professionals to connect homebuyers with affordability programs. Chrane actively collaborates with housing organizations and coalitions such as the Urban Land Institute, National Fair Housing Alliance and the Mortgage Bankers Association’s CONVERGENCE initiative. He is a frequent speaker at national and local events on the topic of homeownership affordability. To learn more about how you can leverage this tool, visit https://downpaymentresource.com/.

About Your Host

Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars.

Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Since the NAR settlement agreement was announced, agents have sought strategies to deliver the most value to buyers. It's a way to secure more signed buyer agreements and compensation.

Employer Assisted Housing is one great option. An "employer-assisted housing program" (EAH) is a benefit offered by some companies where they provide financial assistance to employees towards a down payment on a home, usually in the form of a forgivable loan,

This solution creates the ultimate win for companies and workers alike. Companies are always looking for ways to attract and retain talent, and housing assistance is precious. If an agent puts this program in front of companies, they demonstrate value and create a new business pipeline. That's how you stay unbothered by the NAR settlement!

What is employee-assisted housing, and how does it benefit companies, employees, and even entire communities? How do we pitch it to companies?

There’s a lot of money that can help buyers in today’s real estate transaction and it doesn’t have to come from sellers. -Marki Lemons Ryhal

Three Things You'll Learn in This Episode

The key to thriving through the settlement Securing a signed buyer representation agreement with an offer of compensation is the key to being compensated when you provide value. How can leveraging employer-assisted housing lead to more income?
A solution everyone wants An Employer Assisted Housing program greatly benefits both companies and their workers. Why is it the ultimate win-win for everyone?
Two things you need to ask buyers Buyers will compensate agents who can reduce costs and provide a financial solution. How do we make them aware of this solution?

Guest Bio

Eboni Killian is the Managing Broker at Sovereign Realty & Management, an Affordable Housing Strategist and Employer Assisted Housing Liaison. She is proud to work for a company that understands that buying, selling and investing in residential real estate is more than a simple transaction. Their team is dedicated to providing exceptional, personalized service for each of our clients. Eboni also helps clients who are interested in creating wealth through residential real estate. To find out more about Employer Assisted Housing send a text to or call 678.860.9408 or connect to Eboni on LinkedIn.

About Your Host

Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars.

Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

A lot of people are locked out of homeownership because the actual listings aren’t accessible to everyone. For disabled, impaired, neurodivergent and non-English speaking buyers, not having an audio option creates a massive barrier right from the home search stage.

What if the listing could be presented in a language and format they can easily consume?

The most valuable real estate agents understand the importance of being of service to EVERYONE.

In order to do this and expand our opportunities across any barrier or language, we have to make sure the information on the listing is packaged for a diverse array of people.

That’s where DirectOffer comes in. This tool leverages AI to bring accessibility to real estate information. Started by a mother with a neurodivergent child, this tool is something all agents should be using right now.

How does Direct Offer work? How does it knock down a huge barrier to homeownership? In this episode, entrepreneur in real estate technology and founder of DirectOffer, Kathleen Lappe shares her story, and how this tool makes real estate more accessible.

We often feel like AI technology will take away from the agent. As long as the agent learns to communicate in the way the consumer wants to be communicated with, it won’t. -Kathleen Lappe

Things You’ll Learn In This Episode

Do the right thing, outearn other agents Serving impaired clients and underserved people isn’t just the right thing to do, how does it make a real estate professional more valuable?
How to leverage Direct Offer Breaking down the barriers to homeownership should start at the home search stage. How is Direct Offer making it easier for disabled and neurodivergent buyers?
A path to home ownership for all If we’re only packaging our listings and real estate marketing materials for abled people, we’re cutting ourselves off from millions of potential clients. How do we make sure the information we’re putting out is accessible to everyone?

Guest Bio

Kathleen Lappe is an innovative entrepreneur in real estate technology known for her visionary leadership and commitment to accessibility. She founded DirectOffer, Inc., a pioneering software company that has secured multiple patents for real estate technology, specializing in multilingual solutions and ADA-compliant listings. Kathleen's entrepreneurial journey boasts four successful startups, three still thriving today. Her expertise led to the creation of DOAT (DO AudioTours), a global patent revolutionizing property listing by offering automated, ADA-compliant, multilingual audio-visual experiences. DOAT also streamlines communication through lead routing and direct agent contact integration. Kathleen Lappe's drive for innovation, inclusivity, and transformative technology has left an indelible mark on the real estate industry. To work with Direct Offer, visit https://directoffer.com/.

About Your Host

Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars.

Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Since the NAR settlement came into effect, every real estate professional is at day one, ground zero. Even if you’ve been in the industry for decades, gone through hundreds of disruptions, or sold a billion dollars of real estate.

We’re grappling with a whole new way of doing business and many people are having a hard time.

Even if you’re an agent in a state that already had mandated buyer-broker agreements, no one in the world of residential real estate is at an advantage right now.

But we can gain the advantage by making a few small mindset shifts. We have to realize why we have an issue with buyer-broker agreements. We don’t know how to ask for what we’re worth, so we’d rather avoid the subject altogether.

In this new landscape, not articulating our value is laziness, high-level stupidity and bad service. It’s also a risk to our real estate licenses.

How do we navigate the settlement so it benefits everyone? In this episode, I share the traps many buyer’s agents are walking into and how to set yourself up for success.

We’re all at day one ground zero. No one in residential real estate has an advantage right now. -Marki Lemons Ryhal

Things You’ll Learn In This Episode

Think like a commercial real estate agent In commercial real estate, an agent won’t start the work until certain agreements and documents are in place. How do we bring this energy to the residential side?
Don’t fall into laziness and high level stupidity A listing agent wouldn’t let their seller walk away from getting all the terms they want. How do we give the same undivided loyalty to our clients as buyer agents?
The value articulation problem Many real estate agents are having a hard time with the idea of signing a buyer-broker agreement. Is the real issue not being able to ask for what we’re worth?

About Your Host

Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars.

Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

When you work with a buyer, you owe them confidentiality. It’s a fundamental responsibility as their agent. Yet, some agents are asking to see confidential documents, pushing you into a tricky situation.

Have you ever been asked for a buyer representation agreement by a listing agent?

The moment you comply with one agent's request, you’re setting a precedent. To avoid the appearance of discrimination, you may feel compelled to provide this confidential document to every agent, creating a breach in the trust and confidentiality that your client expects.

The solution lies in never compromising confidentiality. By strictly adhering to the executed buyer representation agreement, you protect your buyer’s interests and avoid the slippery slope of breaching confidentiality.

In this episode, I talk about handling clients with confidentiality, the repercussions of violating confidentiality and why it's important to know the rules and regulations of your license.

If you work with a buyer, you owe them confidentiality. -Marki Lemons Ryhal

Things You’ll Learn In This Episode

Treating buyers and buyers agents betterBuyers and their agents play a crucial role in funding real estate transactions and should be treated with equal respect and importance. How can treating buyers and their agents with more respect improve the overall success of a real estate transaction?
Cooperation does not equal compensationIn real estate, cooperating with other agents or parties doesn't guarantee financial compensation unless specific terms are agreed upon. What can we do to ensure we don't end up being an uncompensated agent?
Regulation responsibilityIt's the responsibility of real estate professionals to stay informed about regulatory changes, as the state won't provide direct notifications. How do you ensure you're staying updated on evolving real estate regulations in your area?

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Whether agents like it or not, the NAR settlement is in place, and no compensation will be offered via the MLS. As a buyer agent, you need written compensation confirmation before your client enters into an executed sales contract.

With the new guidelines, agents wonder how to structure their compensation. The traditional route of looking in the MLS and accepting what is presented as cooperating compensation is now off the table, which means many agents are feeling pressure on how they will be compensated when providing service to a buyer.

How will this affect income and the ability to attract clients? What other challenges come with the guidelines

Here's where the buyer representation agreement comes into play. While you cannot negotiate compensation through the sales contract, your buyers can strike the lack of compensation to offset their contractual obligations. This simple yet effective strategy allows you to regain control over compensation discussions and ensures that both parties are on the same page.

In this episode, I talk about what this relatively new change means for the real estate industry and what you can do if you have a signed buyer representation agreement with an offer of compensation.

If you cannot demonstrate your value then you’re going to have a problem. -Marki Lemons Ryhal

Things You’ll Learn In This Episode

Better compliance in real estateAs of August 17, 2024, MLSs will no longer display broker compensation offers. How does this change promote greater compliance and accountability in real estate transactions?
Stay out of hot waterUnder the new settlement practice changes, offering or communicating broker compensation through the MLS is prohibited. Why is it essential to remain compliant and avoid workarounds that could lead to legal trouble?
Putting clients firstPrioritizing clients' needs and wants over personal interests builds trust and loyalty, as clients feel valued and understood. How does consistently putting clients first strengthen long-term relationships in the real estate industry?

About Your Host

Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars.

Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

In today’s complex real estate landscape, many buyers feel overwhelmed by traditional financing options that don’t align with their values or beliefs. For American Muslims and others with similar faith-based guidelines, the struggle to find a suitable home financing solution can be frustrating and disheartening

Imagine navigating the home-buying process only to find that the system meant to help you conflicts with your principles, leading to uncertainty and missed opportunities. How can you feel confident in financing options that compromise your values?

Introducing Guidance Residential—a leader in Islamic home financing that offers a transparent, consumer-friendly alternative. Unlike traditional lenders, Guidance Residential provides solutions compliant with Islamic laws that prohibit riba (usury). By using a co-ownership model instead of a buyer-lender approach, they empower you to make financing choices that align with your beliefs while achieving your homeownership dreams.

How can you bring value by connecting buyers with a financing option that aligns with their values? How can people secure their dream home without compromising their faith?

In this episode, President of Guidance Home Services, LLC Hussam Qutub joins me to talk about how Guidance Residential helps Muslim Americans and others navigate the complexities of home financing without compromising faith.

There’s a corrosive nature in establishing a monetary system around lending and buying. -Hussam Qutub

Things You’ll Learn In This Episode

The concept of fairnessFairness goes beyond transactions and regulations; it involves understanding and addressing the diverse needs and challenges of all community members. How can we incorporate fairness into what we do?
Pre-approval with Guidance ResidentialWith a non-traditional financing solution for real estate, there’s bound to be differences in processes such as pre-approval. How does Guidance Residential’s processes differ from traditional lending methods?
Providing peace of mindGuidance Residential lifts financial barriers and creates generational stability. How does it provide peace of mind to those seeking home ownership and facilitate one of the biggest transactions in their lives?

Guest Bio

Hussam Qutub is the Senior Vice President and National Sales Manager at Guidance Residential. Since joining Guidance in March 2003, he has held various senior and executive management positions, significantly contributing to the company's growth and brand development.

In his initial role with the company as Vice President of Marketing and Communications, Hussam played a pivotal part in the company’s first decade of geographic expansion, successfully establishing a strong market presence. He later spearheaded the launch of Guidance Residential's sister company, Guidance Home Services. As President, he developed a national referral network comprising nearly 2,000 pre-screened real estate agents, who were educated to understand and meet the unique needs of Muslim-American homebuyers.

Before his tenure at Guidance, Hussam served as a senior consultant for a Washington D.C.-based marketing, public relations, and public affairs firm, where he provided strategic counsel to a diverse array of clients, including multinational corporations, startups, and nonprofit organizations. Hussam is a graduate of George Mason University in Fairfax, Virginia.

Visit https://www.guidanceresidential.com/

Visit https://www.guidancehomeservices.com/

Find Hussam on LinkedIn @Hussam Qutub

About Your Host

Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars.

Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Success in the real estate space depends on personalization—hitting people with the right message, at the right time, in the right place. Yet, gathering all the necessary information and then putting it into action is time-consuming, expensive, and often overwhelming.

In today’s fast-paced market, we can’t afford to rely on slow or outdated processes. The longer you wait to implement a smart strategy, the more opportunities slip away.

But what if there was a way to make personalization faster, cheaper, and more effective? Wouldn't it be amazing if we could automatically know exactly what to say and when to say it to both buyers and sellers? How much time could be saved if personalization wasn’t a manual, painstaking process?

Drew Fabrikant, CEO and founder of Scout joins me to talk about how his platform is revolutionizing the email outreach campaign game for real estate, how it uses AI to enhance lead gen and why personalization is the key to success.

Personalization is the key to success. -Drew Fabrikant

Guest Bio

Drew is the founder and CEO of Scout, an email marketing platform that enhances lead generation and customer engagement using advanced data analytics and AI to help agents better understand their markets and reach out to new and prospective clients.

Previously, Drew served as the Managing Director of VOR, a real estate investment holdings company, in the C-Suite of a Registered Investment Advisor on Wall Street, and as an attorney at Skadden Arps where he practiced Financial Institutions Mergers and Acquisitions.

Drew works with OS NY, an esports venue in New York City and advised OS Studios through their acquisition by Project Worldwide. Drew received his J.D. from Georgetown University Law Center and his B.A. from the University of Maryland.

Visit https://www.trustscout.com/ or trustscout.realestate

Use code 40TSOFF for 40% off.

About Your Host

Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars.

Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Here’s a shocking reality many people aren’t aware of. Being a real estate professional ranks among the top 10 most dangerous jobs in America. 30,000 agents were victims of violent crimes in the past year.

Every day, real estate agents put themselves at risk while performing what should be a routine job—showing properties, meeting clients, and navigating unfamiliar neighborhoods.

The statistics reveal that agents face high incidents of harassment, threats, and even violence simply for doing their jobs. It’s a sobering thought that can make anyone hesitant to step out into the field.

But what if there was a way to enhance your safety and confidence? What if there was a way to take control of your safety?

In this episode, I’m joined by Vanessa Martin, co-founder of Tether RE, an innovative real estate agent safety platform unlike any other. We’ll discuss how Tether RE enhances agent safety, explore its unique features, and highlight the significant impact it can have on the industry.

Crime isn’t going to go away so we need to think about safety. -Vanessa Martin

Things You’ll Learn In This Episode

-The suburban myth

The belief that rural and suburban areas are safer is often a myth, as isolation and slower emergency responses can pose hidden risks. Why do people associate these areas with greater safety despite these dangers?

-Precaution when showing properties

There are many potential risks that go unrecognized when it comes to showing properties as a realtor. What are some of these risks and how can we look out for them?

-Crime isn’t going to go away

Crime is on the rise and is not going to go away. How do we prepare ourselves to combat it? What measures need to be put in place?

Guest Bio

Vanessa Martin is the Co-Founder of Tether RE: a comprehensive real estate platform that seamlessly integrates essential safety tools with advanced technology and efficiency features, ensuring agents have everything they need for their daily tasks. Vanessa holds her BS in Biology and is a proud Army Combat Veteran. While serving in the US Army, Vanessa deployed in support of Operation Iraqi Freedom as an Ambulance Team Leader and Medical Specialist. Before Tether RE, she spent more than 20 years as a Health and Wellness entrepreneur. Vanessa is a proud Mom, Bonus-Mom, and Wife. She's honored to have created Tether RE with her partner, husband and best friend, Scott Martin. Her passion for personal protection and safety that started early in her military career, now follows her through her work with Tether RE. Vanessa currently travels the US, speaking about realtor safety and promoting ways real estate agents can protect themselves and make it home safely each day.

Visit https://tetherre.com/

Contact Vanessa via email Vanessa@TetherRE.com

About Your Host

Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars.

Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Homeownership is an important part of economically empowering people. Even though efforts have been made to level the playing field, underserved communities still face significant barriers in the buying market.

Equal access alone doesn't translate into equal opportunity, especially when race, religious beliefs, and language continue to influence the experiences of potential buyers.

This means marginalized communities remain on the sidelines, lacking the right tools and education to confidently step into ownership.

What can be done to help people in these communities prepare to buy? What tools can we use for education when it comes to credit and buying? Can we leverage AI to translate to all potential buyers?

CEO of Home Lending Pal, Bryan Young joins me to talk about the struggles underserved communities face when it comes to home-buying and how we can solve them.

Equal access doesn’t necessarily mean equal opportunity. -Bryan Young

Things You’ll Learn In This Episode

-Go from transactional to relationship based

Shifting from a transactional approach to a relationship-based fosters trust and loyalty. How can focusing on building relationships rather than just transactions lead to meaningful success?

-Doing things differently

Adapting our approach is crucial when current methods aren't closing the gap. How can we recognize when it's time to pivot and try a new strategy?

-AI is a pathway to significant impact.

AI is a powerful tool for creating significant impact while also driving revenue growth. How can we use it to make a real difference for underserved communities?

Guest Bio

Bryan Young has a track record of success as an entrepreneur and in corporate America. At 24, he was recognized by both Bloomberg and Ernst and Young as a top entrepreneur under the age of 40 for launching and building the BEC agency. After selling the agency, Bryan was Marketo’s first Senior Strategic Consultant, a position created specifically for him to lead global client engagements with Microsoft, Google, Panasonic, and the NBA league office among others at a 1,000+ person company. Before his time at Marketo, he was most known for leading the digital strategy for Obama and the DNC in 2012 and Republican Congresswoman Renee Ellmers in 2010 (NC). He is currently enrolled in Wharton’s Chief Strategy Officer program.

Email Bryan byoung@homelendingpal.com
Visit https://www.homelendingpal.com/
Follow @homelendingpal on Instagram
Find @Home Lending Pal on LinkedIn

About Your Host

Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars.

Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

When it comes to recruiting, most real estate brokers are mass-sending the same tired, spammy, messages to agents. With all the changes real estate is going through, this isn’t the time to take such a passive approach.

There are many brokerages vying for our agents’ attention. If we’re not delivering value, we’re in danger of not attracting new talent or losing the agents we do have.

What if you had over 70 data points to help you identify exactly what agents are struggling with so you can provide solutions? What if you could find out who wants to leave while you can still do something about it?

Enter Maverick Systems - a platform that gives brokers a wealth of valuable info they can use to help them succeed.

How do we craft recruiting messages that actually resonate with agents in this market? What are brokerages overlooking to their detriment?

In this episode, founder and president of Maverick Systems, Diana Zaya returns and today she shares how their tool is helping teams and brokerages provide more value.

Recruiting used to be passive. Now the landscape is more competitive, so we have to shift to actively engaging with it everyday. -Diana Zaya

Three Things You’ll Learn In This Episode

-What agents will respond to

Real estate brokers are either sending too many spammy, generalized recruiting messages or they aren’t sending out enough messages? What’s the right approach in this market?

-The biggest mindset shift brokers need to make

In a super competitive recruiting landscape, you can’t afford to be passive about bringing agents into your brokerage. How do you take a more active sales and marketing approach?

-Fix the leaks in your agent retention

How can Maverick Systems help brokers identify who’s most likely to leave the business or go to another broker without some serious intervention?

Guest Bio

Diana is the founder and president of Maverick Systems, a unique data analytics and consulting firm dedicated to equipping brokerages with in-depth agent and brokerage analytics, astute data analysis and inventive strategies producing better agent recruitment and retention outcomes. Previously, Diana served as a founding team member of a real estate analytics firm, specializing in the use of data science applications such as machine learning, big data analytics, and data visualization. Her unique experience in working with and interpreting real estate data makes her a sought-after resource for many of the nation’s largest and most respected real estate brokerages. Diana has served on various boards, most recently for a nonprofit that seeks to empower women to move from homelessness to self-sufficiency. She currently lends her time to leading and supporting her local business community in her beloved city of Chicago. To learn more, head to www.mavericksystems.com.

About Your Host

Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars.

Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com, and REALTOR® Magazine.

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

We are conversational beings. Through AI, we can bring the conversation to maps, instructional manuals and directories, making it more personal. -Rafi Dowla

If there’s one fact about real estate, it’s that some parts of this job can be mundane and even logistical nightmares.

Whether it’s property management or the top-of-funnel activities we have to do all the time, these important but tiresome tasks can easily fall through the cracks.

This is especially true now with the new normal of the NAR settlement.

There’s good news…

AI does these things we hate VERY WELL, so why not leverage it? Enter a tool that allows you to train AI, and turn it into 3 powerful digital employees who will make everything easier in our businesses.

How does PremiseHQ work? What are some of the ways we can leverage it in our businesses?

In this episode, I’m joined by Rafi Dowla and Don Bleaney from PremiseHQ, they share how their tool makes heavy data more conversational and engaging.

Three Things You’ll Learn In This Episode

3 Digital employees in one tool There are a lot of mundane aspects of real estate and property management. Why is AI so powerful at keeping tabs on things that we can’t do consistently and frequently?
Ease into the new normal With all the new rules coming from the NAR settlement, there’s a lot of information for agents to learn and implement. Can AI cut out some of the work?
Solving the cooperating compensation problem What are some of the logistical issues agents are facing in the changes brought on by the NAR settlement?

Guest Bio

Don Bleaney, Chief Product Officer at PremiseHQ, leads the company’s product strategy and innovative AI-driven initiatives. With a robust background in commercial real estate, coupled with over 17 years of consulting expertise with premier real estate firms, Don is a leader in process automation and strategic enhancements. His profound industry insights fuel PremiseHQ’s mission to pioneer advanced, AI-enabled solutions that optimize operations and boost efficiency in the real estate industry. Under Don’s leadership, PremiseHQ empowers organizations to leverage AI for not only achieving sustainable growth but also securing a significant competitive edge in the market. For more information, go to https://premisesaas.com/.

About Your Host

Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars.

Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to download the Apple Podcasts app and leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

A house is the single largest asset most people will ever purchase, and protecting the value of this investment is a constant concern for homeowners.

Over the last decade, the likelihood of natural disasters has increased and so has the cost of insurance.

From wildfires to storms and floods, there are many things that make homes vulnerable.

The good news is: there are tools agents can use to educate their clients and also help them make their homes more resilient. Helping people protect their biggest asset is one of the biggest value-adds we can bring to the table as agents, and Faura can help you do that.

How do we educate ourselves on natural disasters and how they impact insurance? What are some of the ways we can leverage this knowledge to add more value to the transaction and relationship with homeowners?

In this episode, I’m joined by Valkyrie Holmes, the CEO and co-founder of insurtech startup, Faura. She shares how their company is empowering both consumers and agents alike.

Three Things You’ll Learn In This Episode

A fresh take on insurance Insurance is everywhere and it has been around forever, but is it time to change how we assess risk in real estate?
Understanding defensible space We’re seeing more wildfires because temperatures are higher, and there’s more fuel to feed them. How can we help homeowners prevent their risk?
The ultimate value-add As agents, we need to care about our sellers even after they move into the home. How can we use Faura to add value to them after the transaction ends?

Guest Bio

Valkyrie Holmes is the CEO and co-founder of Faura, an insurtech startup that uses property and climate risk analytics to help insurance companies and homeowners reduce their natural disaster risk. Past experiences include SpaceX, NASA, and Inflo Diagnostics within electrical engineering and data science. She is a TKS alumni and a current 776 fellow in the newest batch of climate fellows solving a wide range of issues worldwide. To learn more about Faura and their property assessments, go to https://www.faura.us/.

About Your Host

Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars.

Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.

Check out this episode on our website, Apple Podcasts, or Spotify, and don't forget to download the Apple Podcasts app and leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

As real estate agents, the MLS is something we need to know inside out and stay on top of. That’s really hard to do with the current MLS experience. Sitting at a desktop and staring at a spreadsheet doesn’t encourage us to consistently engage with the MLS.

If we think about the apps we love to use, they have the same things in common. They are designed for palm-of-hand consumption - meaning it’s mobile-first, highly visual and extremely scrollable.

What if we could bring that same experience to the MLS and truly bring listings to life?

Tuesday is an app that’s revolutionizing the MLS experience so agents can spend more time sharpening their expertise. Ultimately, listings are a story, and MLS spreadsheets don’t tell that story well.

What inspired the creation of Tuesday and how is it helping agents get better? In this episode, founder Coleton Boyer shares why it’s high time the MLS experience improved and how he’s doing it.

Every listing tells a story. If it’s a successful transaction, the content was good and the price was right. Stories are visual, they aren’t meant to be consumed through spreadsheets. -Coleton Boyer

Three Things You’ll Learn In This Episode

Visual, social and mobileFor agents, knowing the market and staying on top of the data can be hard and boring. What would make it a more enjoyable experience?
Every listing tells a storyA listing that sells quickly tells us that the images, pricing and marketing worked. What can we glean from the listings that expire?
The power of visual accountabilityIn a post-NAR settlement world, agent cooperation and collaboration is more critical than ever before. Can improving the MLS experience make this easier?

Guest Bio

Cole Boyer is an entrepreneur, former real estate agent, founder of Tuesday. He loves building products for the real estate industry. To learn more, head to https://www.ontuesday.com/ and sign-up for updates.

Host Bio

Licensed Managing Broker, real estate professional, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 real estate professionals how to earn up to a 2682% return on their marketing dollars.

It’s all about empowering the consumer who is searching for a property to customize the property to their liking. It increases the engagement with the listing and the data helps the agent suggest more relevant properties. -Joshua Lamerton

Choosing a home to buy may be a huge financial decision, but it’s a visual one first. People fall in love with the features, decor and design. Even if a house has a ton of potential, people can’t see past outdated features, clutter and other perceived flaws.

That’s why staging is so powerful.

The problem is staging every single property and every single home can be costly…if only there was a way to do it virtually. Proptexx is a platform that’s making that possible.

With one line of code on your website, consumers can see the possibilities of a home and customize it to their liking. For an agent, this is a powerful value-add - you’ll know exactly what a buyer is looking for. This allows us to build rapport faster, have more relevant conversations and reduce the time spent looking at homes.

What are all the incredible things this platform makes possible for us? In this episode, I’m joined by Proptexx co-founder, Joshua Lamerton and VP of sales, Kellan Stephens. They talk about how their platform is transforming the home buying process for consumers and real estate professionals alike.

Three Things You’ll Learn In This Episode

Turn your website into a lead-generating machine As agents, we have to give people a compelling reason to sign up to your website. How can we provide a value-add that keeps them on our websites longer and gets them to gladly give us their email addresses?
Transform the home-buying experience The more we understand what exactly a consumer is looking for, the easier it is to build rapport and find the right home faster. How does the data from Proptexx tell us more about the consumer?
How to stage a home without buying furniture People buy houses visually, and even if a property has a ton of potential, it’s hard to see past clutter and outdated features. How does Proptexx solve this problem?

Guest Bio

Kellan Stephens is the VP of Sales for Proptexx and Joshua Lamerton is the Co-Founder. Proptexx utilizes cutting-edge AI to offer a suite of interactive widgets that enhance real estate listings, allowing users to virtually stage, renovate, and explore properties with unparalleled ease.

For more information, head to https://www.proptexx.com/ or send an email to joshua@proptexx.com or kellan@proptexx.com.

Host Bio

Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars.

Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.

Check out this episode on our website, Apple Podcasts, or Spotify and don’t forget to download your favorite Podcast app and leave a review if you liked this episode. Your review allows our show to reach and teach more people. We appreciate you and your support!

As real estate agents, we work hard to win leads and listings…but we lose 75% of them before they buy or sell again. That’s because most clients pick a new agent in their next transaction. Since the original agent doesn’t reach out to them or stay in front of them, they might not even remember their name.

All of this is unavoidable.

Since it costs 10 times more to get a new client than to keep our current customers, our marketing dollars should be spent on the latter.

Staying top of mind with clients is as simple as providing frequent value over their entire homeownership journey.

How do we retain future transactions years in advance? In this episode, I’m joined by the COO of Kukun, Scott Langmack. He shares how their platform helps agents stay in touch and in front of past clients.

You should be spending your very first marketing dollar on keeping your current clients. -Scott Langmack

Three Things You’ll Learn In This Episode

Why agents lose most of their clientsMost real estate agents will walk with the seller until the transaction ends. Why do we need to shift to walking alongside them throughout their entire home ownership journey?
Where your first marketing dollars should goIt costs 5-10 times more to get a new client. Can focusing on keeping our current customers slash our marketing budgets significantly?
The nosy neighbor strategy Kukun gives agents alerts to things like potential remodels and additions. How can we use this kind of information to provide value to clients?

Guest Bio

Scott Langmack is the COO of Kukun, overseeing product, marketing, analytics, investor relations, and more. Prior to Kukun, Scott led global marketing for the largest division of Microsoft, was VP of marketing at Wilson Sporting Goods, and Director of Worldwide Marketing at Pepsi Cola. An avid homebuilder, Scott is now blending his passions of homebuilding and consumer technology at Kukun. Scott lives in Hillsborough California with his wife, who is a real estate agent with Compass. To learn more, go to https://kukun.ai/.

Host Bio

Licensed Managing Broker, real estate professional, avid volunteer, and Major Donor, Marki Lemons Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 real estate professionals how to earn up to a 2682% return on their marketing dollars.

If you ask most real estate agents what takes up most of their time, and burns them out the most, it’s top-of-funnel marketing activities. But in order to close more deals, our effort actually needs to be dedicated to those final push bottom-of-funnel activities.

Generating hundreds of leads and turning them into conversations can be a real drain on agents. But those time-consuming, draining and repetitive tasks are actually where AI shines, and the great thing is, it will never get tired of it. By taking those tasks off our plates, we can double our productivity and increase our income.

How can we put AI into our lead generation process for more productivity? Can AI help us convert at a higher level? In this episode, I’m joined by Director of Sales and Operations at RAIA, Lee Dickson. He shares how their bot can streamline and skyrocket our marketing.

80% of top of the funnel conversations can be done with AI without missing a beat. -Lee Dickson

Three Things You’ll Learn In This Episode

-Apply AI to the low hanging fruit

As agents, a lot of our time and energy goes to top of the funnel tasks. Can AI cut our work in half or even cut it out completely?

-Unique ways to leverage RAIA

AI tools like ChatGPT have a wealth of information, but that can be overwhelming for consumers. How can you make the process more clear cut and decisive?

-Additive AI vs. dynamic AI

AI can either make what we’re doing marginally better or completely transform our processes. How do we make sure it’s the latter?

Guest Bio

Lee Dickson has over 7+ years of productizing AI solutions, predictive analytics, cultivating channel partner relationships, and deploying strategies to streamline workflows for SMB's and enterprise-level clients. His focus over the years has revolved primarily around leveraging innovation and delivering tailored solutions that are focused on driving sustainable growth in today's rapidly evolving digital landscape. With an extensive background in technology and SaaS, he's an advocate for using AI to solve real-world problems that build strong relationships between businesses and their customer base through customizable conversations with digital agents. As the Director of Sales and Operations for RAIA, his company helps deploy digital assistants to automate business processes through conversational AI functions that can interact with consumers and employees alike. By working side by side with companies to understand their areas to improve, RAIA can provide direct support to sales, customer experience, marketing, and a variety of other business functions. To learn more, go to www.raiabot.com and connect with Lee on LinkedIn.

Host Bio

Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons-Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars.

Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.

Real estate agents rely on a variety of tools to run our businesses. From CRMs to lead generation, we have to be on so many platforms. The problem is, these separate tools aren’t connected which leads to inefficiencies, wasted resources and even lost income.

It's always been hard to use all our tools at the highest level when they aren't consolidated…until now with StackWrap. Built by a broker who faced the same inefficiencies, it brings all our tools together into one platform and one login. And it can be tailored to what your organization needs.

Why is this tool so powerful for brokers who want to bring value? How can we use this tech stack to run our businesses better? In this episode, founder of StackWrap, Max Fitzgerald shares how the platform was developed and all the things it empowers both agents and brokers to do.

Agents have so many amazing tools but there is no way to consolidate them in one spot. That’s why I created StackWrap. -Max Fitzgerald

Three Things You’ll Learn In This Episode

-Value-add, value-add, value-add

A lot of agents feel like their brokers aren’t bringing them any value. How is StackWrap empowering brokerages to recruit and retain talent?

-Making tech work for your business

Every brokerage and team has different needs. How does StackWrap allow you to customize your tools?

-A solution for brokers

As brokers, holding agents accountable is key to success. How do we build it into our workflow?

Guest Bio

As an executive leader in the Real Estate Industry for over a decade, Max Fitzgerald spent plenty of time hiring, onboarding and managing tools for his agents. After his brokerage, Craft & Bauer, grew to over 65 agents in less than three years, Max felt the necessity to simplify his brokerage's internal workflows and operations. In 2020, Max partnered with web development agency, SquareM Design, to build an all-in-one solution for his brokerage. After witnessing the power of StackWrap’s time saving capabilities, the agent retention it was producing, it was evident that StackWrap held real and lasting value. In 2023, Max and the Square M team joined forces with The Hatchery business building studio and began the process of making StackWrap available for the industry at-large. StackWrap is on a mission to simplify workflows, and take the headaches out of managing teams in Real Estate & beyond. Go to https://stackwrap.com/ to sign up or send an email to max@stackwrap.com.

Host Bio

Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons-Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars.

Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.

In today's fast-paced digital world, many agents struggle to create meaningful, personalized connections with their audience. The last thing you want is to come across as impersonal or fail to resonate on a deeper level.

Believe it or not, AI is one the best ways to build deeper connections with AI. Even though people view it as a cold, impersonal technology, it can allow us to create engaging interactions while saving us money and time.

How can we use it to tailor marketing messages? How do tools like D-ID help us to enhance client experience?

VP Marketing at D-ID, Tomer Zuker, joins me in this episode to discuss the features and benefits of tools such as D-ID, how it can empower us as entrepreneurs and how we can use it to generate an abundance of content to get leads.

AI tools allow us to spare more time in a scalable way to generate more content. -Tomer Zuker

Three Things You’ll Learn In This Episode

-D-ID as tech support

There’s a lot of things that need to be done in our businesses. How can we use tools like D-ID to get those tasks done?

-1 second of video time = 30 000 words.

Video content is one of the most efficient ways to market ourselves? What makes it different from written content?

-Training AI in our likeness

The more we teach AI, the better the results we get. Can we train AI to adapt our tone and character?

Guest Bio

Tomer Zuker is VP Marketing at D-ID, the leading platform for the generation of Digital Humans. A strategic marketing expert with extensive experience in global growth and go-to-market strategies, he has led marketing initiatives at tech giants like AWS, Microsoft, and IBM. Tomer is also co-founder of the vibrant “Linkers” marketing community on LinkedIn and co-hosts the Market Trip podcast.

Visit https://www.d-id.com/

Find Tomer on LinkedIn @Tomer Zuker

Follow Tomer on Instagram @tomer_zuker

Host Bio

Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons-Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars.

Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.

Many real estate professionals are feeling the tremors of change in the workplace due to the rise of AI. It's a pressing concern for many, as the efficiency and capabilities of AI systems continue to evolve rapidly.

While the general idea behind AI is to enhance human capabilities and streamline processes, there's a lingering fear that our jobs may be at risk of it.

Are jobs being affected by the efficiencies brought about by AI? What does this mean, particularly in the entrepreneurial space, where adaptability is key?

In this episode, AI consultant, real estate influencer and AI expert, Carrie Soave joins me to talk about how brokerages and entrepreneurs alike should harness AI for improved productivity, why workplaces should invest in AI focused training and what exactly is AI’s role in the workplace.

Nobody wants to be replacing people with AI right now. They want to empower them with AI so that they can work more efficiently and accomplish much more. -Carrie Soave

Three Things You’ll Learn In This Episode

-Increased productivity with AI

AI promises to make a lot of our daily tasks easier. Does increased productivity equate to more leads?

-Think like a global real estate professional

What are 3 things we need to keep in mind as real estate professionals with all the current changes that are occurring?

-AI prompt engineering

Using AI doesn’t mean simply inputting words to get an answer. There should always be thought behind it. How do we use this to generate prompts to help us scale?

Guest Bio

Carrie Soave has been a REALTOR® for over 13 Yrs and trades in residential and commercial. And her entire business is AI-Powered.

She is the AI expert for the Real Estate Industry and provides AI Consulting services to several mega teams and brokerages , helping them implement AI into their entire business.

She has been officially ranked in the Top 10 REALTORS® on social media in Hamilton and all of Ontario for the last 8 years and shares her successful social media & AI blueprint with REALTORS® through her coaching program “The AI-Powered Real Estate Influencer.”

She is also the host of the original podcast "Everything They Never Told You About Real Estate-Industry Secrets Exposed."

Follow Instagram (@carriesoaveandassociates) and comment "GPT" on any post to receive Carrie's custom stack.

Find Carrie on LinkedIn @Carrie Soave

Visit https://linktr.ee/carriesoave for more.

Host Bio

Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons-Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars.

Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.

When most people use AI assistants like ChatGPT, they type in a prompt and expect the perfect results without giving it any more info. They don’t take the time to have a fluid conversation or let the tool get to know them. No wonder they hate the results they get!

Expecting your AI to just know what to produce is like hiring a new team member and giving them zero training. It’s like expecting a recipe to be perfect without any seasoning. In order to get the results we want from AI, we have to train them on our voice, who we are and what’s different about our brands. It’s as simple as letting AI learn our VOICE.

How do we engage with AI so that it’s trained on our voice and our data set? What can Whitney Houston songs teach us about leveraging AI?

In this episode, I’m joined by digital growth strategist and AI aficionado, Molly Mahoney. She shares all the exciting ways we can use AI…after we season it right.

The number one thing you have to keep in mind is dancing with AI. You need to give enough information by having a fluid conversation with these tools. -Molly Mahoney

Things You’ll Learn In This Episode

-Think Whitney Houston

A Whitney Houston song doesn’t start with the high-note. How do we apply the build-up of her music to our own AI adventures?

-Amplify your AI expertise

Knowing how to use AI doesn’t just elevate things inside your business. How can it get you on more stages, help you launch new products, and up what you earn?

-The killer combination in AI proficiency

Why do we have to marry the logic and efficiency of AI with the empathy, creativity and language of human beings?

-What you can do with AI right now

With AI, it’s important to remember that it gets better and capable of more every single day. From personalized chat-bots to AI generated videos of us, what are the possibilities?

Guest Bio

Molly Mahoney (known as The Prepared Performer) is a digital growth strategist who specializes in creating authentic video content and leveraging organic social and chat automation marketing to skyrocket client sales. After creating a video that reached one million people organically, she developed her signature “Go Live And Monetize” method. It combines her social media expertise, talent for scaling one-on-one relationships, and twenty years of performance experience on stages from New York to Las Vegas. Molly is the host of “Camera Confidence Live” has hosted shows for content creator tools like Be.live, ManyChat, and InVideo, has been a speaker at events like Social Media Marketing World, Traffic & Conversion Summit, and the Conversations Conference, and has been featured in Inc magazine, Forbes, Entrepreneur and more. For more information, head to https://www.thepreparedperformer.com/, subscribe to her YouTube channel and find her on Facebook. Get free access to Molly’s Content Club for 2 weeks at http://molly.live/marki2/.

Host Bio

Licensed Managing Broker, REALTORS®, avid volunteer, and Major Donor, Marki Lemons-Ryhal is dedicated to all things real estate. With over 25 years of marketing experience, Marki has taught over 250,000 REALTORS® how to earn up to a 2682% return on their marketing dollars.

Six-time REALTOR® Conference and Expo featured attendee, one of 100 speakers selected to speak the REALTOR® Conference & Expo five times, and an Inman closing Keynote Speaker. Marki’s expertise has been featured in Forbes, Washington Post, http://Homes.com , and REALTOR® Magazine.

For agents, having great communication skills is imperative but many struggle to find the right words to say at the right time. In this hectic environment, miscommunication can be costly, and our weaknesses can impact deals and relationships. How often do we face communication breakdowns or just struggle with what to tell our clients?

With the power of AI and ChatGPT right at our fingertips, we can revolutionize the way we communicate. How can we use it to communicate clearly and provide tailored recommendations to boost efficiency and success rates? Can it help us strengthen our weak points?

In this episode, real estate professional and international speaker, Cyndee Haydon joins me to talk about leadership, AI, and how to leverage it to skyrocket business success rates.

Being able to bring connection to connection is the superpower that AI has when we harness it. -Cyndee Haydon

Three Things You’ll Learn In This Episode

-The true appeal of AI

Why is AI so attractive to different markets, and what features can agents use to run their businesses more smoothly?

-It’s time to demonstrate real value

The NAR settlement has a silver lining, it’s a chance to elevate our professionalism. How do we shore up our value proposition?

-How to negotiate with ChatGPT

ChatGPT has so many abilities that are powerful for agents. How can it help us negotiate and neutralize situations?

Guest Bio Cyndee is a highly successful Realtor, International Speaker and Trainer in the Tampa Bay real estate market. Using her high-tech to high-touch approach, she has become a respected Broker Associate and International Speaker/Trainer with nearly 20 years of experience. Cyndee is consistently ranked in the top 1/2% of Realtors nationally and top 200 out of 26,000 in Tampa Bay for 2023. Known for her leadership and commitment to excellence, she's a trusted expert in the industry. With a keen focus on technology, particularly the potential of artificial intelligence like ChatGPT, Cyndee stands out as an innovative thinker.

She applies ChatGPT to improve real estate operations, enhance customer experiences, and foster business growth. A popular international speaker, she offers valuable insights and strategies, blending her passion for real estate with her technological acumen to help professionals thrive in a digital age. Cyndee's pioneering and practical approach is steering the industry towards a more efficient, client-focused future. Cyndee is also a candidate for Florida Realtors 2025 Secretary.

Follow Cyndee on Instagram @cyndeehaydon

Find Cyndee on LinkedIn @Cyndee Haydon

Find Cyndee on Facebook @Cyndee for FR

In a marketing world that thrives on realness and authenticity on video, the typical real estate sales pitch just doesn't cut it anymore.

The people who want to do business with us want stories and vulnerability, but many real estate professionals struggle to bring that forth in their content.

From imposter syndrome, mindset blocks around AI, to an overwhelming editing process, there are many factors stacked against us articulating our stories and value propositions. Luckily, there’s a tool we can leverage to make it so much easier.

How do we overcome imposter syndrome, own our stories and articulate them to the world? So many of us are sitting on a goldmine of content, how can Camcorder AI help us make use of it?

In this episode, I’m joined by creative genius, Emmy-award winner, and co-founder of Camcorder AI, Erica Hanna. She shares how we can become better storytellers and how Prince helped her overcome imposter syndrome.

The difference between a story and a sales pitch is conflict and purpose. A story is going to have some sort of vulnerability, and a hurdle to overcome. -Erica Hanna

Four Things You’ll Learn In This Episode

-How to be vulnerable on video

How does imposter syndrome harm our marketing and content creation efforts, and how do we overcome it?

-What will get you hired

People don’t hire the agent with the best sales pitch, they hire the agent they connect with the most. How do we use storytelling to draw people in?

-The odds stacked against AI

Because so many of us are busy and perhaps even stretched too thin, women would benefit the most from leveraging AI. Why are so many of us struggling to adopt it?

-Tap into readymade content

Many people already have a ton of great content, but the thought of going through it and editing it is overwhelming. Can AI do the heavy lifting for us?

Guest Bio

Erica Hanna, the Co-Founder of Camcorder AI, a generative ai video marketing startup based out of New York City, and Owner of Puke Rainbows Creative, a full-service video production company based in Minneapolis, is always looking towards the future. A 6-time Emmy Award Winner, her directing and producing talents have resulted in projects for clients including: Prince, Ellen DeGeneres, CBS, Mayo Clinic, and Black Voters Matter. She has also been awarded “Twin Cities Top Twitter Personality” three different times. Go to camcorder.ai to sign up for free and email erica@camcorder.ai for a video walkthrough.

In today's rapidly evolving business landscape, sticking to traditional methods can leave you lagging behind. With consumers becoming increasingly discerning and demanding, failing to adapt will only lead to irrelevance.

Clients are bombarded with endless options and if we are not visible and valuable enough, we’ll be left behind.

How can we provide the most value to clients so that they choose us every time? What steps can we take to identify our target audience and tailor our value proposition to meet their specific needs?

In this episode, sixth generation entrepreneur and real estate broker, Skyler Lemons joins me to talk about how to lead with value, how to become the go-to agent for consumers and why consistently marketing makes all the difference.

A lot of consumers don’t have a good understanding of the intricacies of a real estate transaction. -Skyler Lemons

Three Things You’ll Learn In This Episode

-Cut through the noise in your market

How can we stand out to our target market and ensure that we become the person that they go to?

-Articulate your value

How do we show our clients the unique skills and capabilities we bring to the table and communicate it well?

-Palm-of-hand, top-of-mind

How do we build up our visibility and stay in front of people so consistently that we don’t have to chase clients?

Guest Bio

Skyler Lemons is a sixth generation entrepreneur and a second generation real estate broker here in Chicago. As a distinguished Real Estate Broker affiliated with EXIT Strategy Realty, Skyler's unwavering commitment to excellence has solidified his reputation as a trusted advisor, creative problem solver, and ethical advocate for clients throughout the Chicagoland area.

Born and raised in the vibrant heart of Chicago, Skyler possesses an intimate knowledge of the city's rich history and its visionary future plans. His expertise extends across all 77 diverse communities that make up the Chicagoland landscape, ensuring that his clients receive top-tier guidance regardless of their location.

Skyler's journey into real estate was further enriched by his academic pursuits, having earned a degree in finance from Howard University. His previous role as a consultant to Fortune 500 companies equipped him with a unique skill set that blends financial acumen with the intricacies of the real estate market. Skyler leverages predictive analytics and time-tested methodologies to craft winning offers and streamline property transactions, ensuring both buyers and sellers achieve optimal results.

What truly sets Skyler apart is his passion for fostering authentic, long-lasting relationships with his clients. He approaches each transaction with transparency, dedication, and a commitment to exceptional communication. Skyler's clients benefit from his undivided attention, as he strives to make their real estate dreams a reality.

Follow Skyler on Instagram @skylerlemonsrealestate

Email info@skylerlemons.com

Most real estate professionals treat YouTube like it’s just another social media platform, but it’s so much more than that. YouTube is a lot more like Netflix, and if we play our cards right, we can get thousands of views, get people to know and like us, and generate more leads and deals.

In order to unlock all the business potential that YouTube holds, we have to change our entire approach. Stop treating it like social media, make it the core of your content strategy and get people to binge watch your videos.

How do we make content people actually want to watch? How do we make better videos without putting too much energy into it?

In this episode, we’re joined by YouTube Growth Strategist and my own coach, Owen Video. He shares how to unlock the growth potential of YouTube, and get thousands of views.

Treat YouTube like the core of your platform. Less is more, focus on good videos that will get big views. Make videos in binge watchable groups. -Owen Video

Things You’ll Learn In This Episode

-A scalable binge-watch strategy

How can we build solid systems behind our content creation so that we make quality videos without too much energy into them?

-Create what people want to see

How do we use our videos to create a massive pipeline and win clients years in advance?

-Focus on good videos that will get big views

The common advice on YouTube is to make as many videos as possible. Would we actually achieve more with less content?

-Make videos in binge watchable groups

How do we create binge-watchable content silos and a library of great videos that get people to spend time with us online?

Guest Bio

Owen Video is an award-winning YouTube Growth Strategist and High-Performance Coach for the Nations Top Companies & Business Influencers. Owen has been called a Pioneer on YouTube and is considered the leading expert on YouTube for business and revenue generation. He has consulted for major brands like North Face, Oracle, and Excelon. Owen has helped his clients achieve millions of views and generate millions of dollars in sales and brand sponsorship. Owen has been invited to speak all over the globe and has been featured in major media like ABC, NBC, KUSI and Social Media Examiner. To find out about working with Owen, head to http://owenvideo.com/.

A common struggle among agents and entrepreneurs is the constant juggle between training, operational tasks, and maximizing profits. We find ourselves bogged down by mundane tasks like tracking contractors and constantly training new recruits.

Every minute spent on these activities feels like money slipping through our fingers. But what if there was a solution designed specifically to solve all these problems and more?

Enter Trackxi, a revolutionary platform created by agents, for agents.

What exactly does Trackxi do? How efficient is it? Can it help with onboarding and training expansion?

In this episode, I am joined by the Founder & CEO of Trackxi.com, Vijay Gopalswamy who enlightens us about Trackxi, the problems it can solve, and how it can help us to scale like never before.

The goal is to make the most money possible, not the most transactions possible. -Vijay Gopalswamy

Three Things You’ll Learn In This Episode

-Owning your brandWhat do we focus on if we want to own our brand?

-The key in real estateWhat are the key components in real estate when it comes to training people?

-What does a bigger team mean?A bigger team means spending more time managing them

Guest Bio

Vijay has been in Real Estate for about 15 years. He owns one of the Top producing teams in Portland, Oregon. He is also a licensed Mortgage broker.

Vijay founded Trackxi in 2022 when he was not able to find a software platform to scale his business.

Trackxi offers an independent platform that helps Agents, Teams, and TCs organize their business and show their value to their clients. It can also be used for Mortgage brokers to track and manage their loans.

Check out this episode on our website, Apple Podcasts, or Spotify, and don’t forget to download your favorite Podcast app and leave a review if you liked this episode. Your review allows our show to reach and teach more people. We appreciate you and your support!

Visit https://trackxi.com/ Find Vijay on LinkedIn @Vijay Gopalswamy

The real estate market is more competitive than ever. With businesses shifting and consumers bombarded by advertisements daily, simply listing a property isn't enough to attract attention.

Without effective marketing, properties can languish on the market, costing time and money. In today's fast-paced digital landscape, being passive is not an option. You either adapt and thrive or risk being left behind.

Why should we market both our businesses and our skills more effectively? Why shouldn’t we be afraid to ask for opportunity? How do we fully showcase what we bring to the table?

Founder of Digital Natives Inc. and trained marketing strategist, James Rembert joins me to talk about marketing, why technology is the advanced level of communication, and how to be better marketers.

Marketing is messaging. Content is the conversation to scale. -James Rembert

Three Things You’ll Learn In This Episode

Asking for opportunity

Why do we need to give value before we try to make a sale?

-The power of self-care

What happens to our mental health when we don’t take care of our bodies?

-What building a legacy looks like

How do we build something that stays long after we’re gone?

Guest Bio

James Rembert, trained marketing strategist who began his journey as a licensed Realtor in New Jersey. His natural transition to marketing and advertising was birthed out of the misleading and confusing information offered to the real estate industry. This made it difficult for Realtors to generate quality leads & scale their real estate business. While setting out to solve the puzzle of lead generation for his own business, James was able to change the landscape of the real estate marketing industry by not only making lead generation easier to understand, but also making it accessible. He’s since built a thriving boutique advertising agency in Philadelphia Digital Natives Inc.& ROAS consultant, that exclusively services the real estate industry with accounts nationwide. His marketing team now manages hundreds of real estate teams and brokerage worldwide with paid media across all platforms. Aligning with his core belief to help others achieve their goals, he created the wildly successful online coaching course Circle of Excellence. There he teaches real estate professionals step by step on how to generate their own leads, scale as well as how to start their own real estate focused marketing team from the ground up. James is truly experiencing a full circle moment and considers it a privilege to openly share with others his personal journey with the hopes it will encourage others to create their own.

Visit https://www.jamesrembert.com/ Find James on LinkedIn @James N Rembert

As entrepreneurs, we're constantly faced with the challenge of staying ahead in a fiercely competitive market. We grapple with the need to streamline processes, maximize efficiency, and deliver exceptional results with minimal costs.

Enter AI, the game-changer in the way we do business. By leveraging AI across all our ventures, we unlock unparalleled opportunities for growth, innovation, and success.

How exactly can we leverage AI for our business? Is AI the ultimate tool and can it help us with marketing and promoting our business?

In this episode, speaker, purpose strategist and author Anita "AC" Clinton joins me to talk about the transformative power of AI.

There is power in what you confess. -Anita Clinton

Three Things You’ll Learn In This Episode

-Finding our tribe

In real estate, why is it so important to find like minded people who want to create a legacy and have profitability?

-Virtual staging

How do we leverage this tool and what is the appeal behind it?

-Get creative with AI

How can we create marketing pieces with AI?

Guest Bio

Anita "AC" Clinton, with nearly two decades of expertise in creative design, brand development, marketing, and business growth, stands as a pivotal figure in the realm of purpose realization. Her journey, marked by resilience in the face of challenges, embodies the very essence of tenacity, determination, and perseverance. AC's passion lies in guiding individuals to unlock their true calling, helping them find their rightful place in the world and embrace their authentic selves.

As the founder of Anita Clinton Enterprises, LLC, Be Great Global, and Fund Your Passion, she empowers purpose-seekers to harness their gifts and talents, leading them toward a life filled with happiness, fulfillment, and money doing what they love. AC's insights extend beyond mentorship through her book “Destiny Starter: How to Discover What You Are Called to Do and Do It!”, a beacon for those on the path to self-discovery.

Anita is also a real estate developer, presently partnering with the City of Milwaukee under the HomeMKE program to renovate vacant houses in their inventory of tax-foreclosed residential properties and return them to productive use. In addition, she is currently studying to obtain her real estate license.

Her impactful work and thought leadership have earned her recognition on prominent platforms such as CBS, NBC, Fox, and TEDx. Anita "AC" Clinton is not just a guide; she is a living testament to the power of pursuing one's purpose with unwavering spirit.

Visit https://www.anitaclinton.com/

Find Anita on LinkedIn @Anita Clinton

The beauty of real estate is that there are so many arenas we can go into. The deeper we go in a niche, the more advantages we gain. One key area a lot of us don’t tap into enough is the policy side of things.

By getting involved in various organizations, we get to learn the inner workings of our industry and become thought leaders. As agents, we have access to so much data, and we can use it to bring value to our markets.

Why is it so important to volunteer and learn the policy side of our businesses? How do we polish up our businesses and branding?

In this episode, I’m joined by coach, consultant, speaker and Principal at Ware Realty Group, Sarah Ware. She shares all the powerful lessons she’s learned from getting more involved in various organizations, and how she’s using them in her business.

You always want to be in the mindset of reaching for something bigger than what you are. -Sarah Ware

Three Things You’ll Learn In This Episode

-Principal vs. CEO

How can we tweak our title so it better reflects what we actually do?

-Learn the inner workings

It’s really easy to get shiny object syndrome and veer off into other niches. Why is digging into one area so valuable?

-Always reach for bigger

How do we learn from other industries and professionals and avoid getting stuck in the silo of our own local markets?

Guest Bio

Sarah Ware is a coach, consultant, esteemed speaker and Principal and Designated Managing Broker at Ware Realty Group. She is also a NAR 2024 Housing Issues Liaison, and the 2024 Immediate Past President of the Chicago Association of Realtors. Sarah specializes in Residential/Commercial Sales and Leasing, Property Management, Market Research and Development. With over 20 years of real estate success, Sarah has mastered creative sales techniques, innovative marketing strategies and understanding of the local housing market.

As a result of her work ethic, expertise of the real estate market and entrepreneurial spirit, Sarah has been featured in Chicago Sun-Times, Crain's Chicago Business, Chicago Magazine and on CBS news (just to name a few). For more information, go to https://warerealtygroup.com/ and connect with Sarah on LinkedIn.

Using AI to brand ourselves, create content and grow our businesses goes far beyond words. We can use AI to produce visual content too. The world of AI artwork isn't just for fun, it can absolutely translate into our real estate businesses. We can actually leverage it to stand out, get clients and generate leads.

From digital avatars to stock footage and customized images, we can use AI artwork sites to entertain and educate through quality eye-catching content. It’s like having a digital studio at our fingertips!

How can we use this content to boost our businesses? What holds people back from getting started?

In this episode, real estate professional, mentor, educator, speaker and author, Kimberly Offord returns to share the incredible work she’s doing with AI artwork.

Accept that AI artwork is more than fun and play. You can actually leverage it to get clients, leads and make money. -Kimberly Offord

Three Things You’ll Learn In This Episode

-Earn more in less time

How does AI make us more efficient and effective in our marketing efforts?

-Use entertainment to educate

How can we use AI artwork to uniquely communicate with people?

-Many experts in one tool

Can AI artwork platforms take the place of stock images sites?

Guest Bio

Kimberly Offord is a Real Estate Professional, Mentor, Educator, Speaker and Author who always allows her passions to direct her life path. She is the author of three real estate publications. Work for the Referral, Not the Commission, Recipe for Referrals and The Referral Gratitude Journal. In 2006, Kimberly began a career in the real estate industry working for a boutique brokerage until 2015 and then starting her own. In December 2017, Kimberly joined Fathom Real Estate as the Designated Managing Broker and District Director opening the first Fathom Realty office in the city of Chicago. With Fathom Realty, she mentors and coaches new and emerging Real Estate Professionals.

To get Kimberly’s workbooks and guides, go to https://www.thereferralstore.com/. Follow @playgroundpastime to see Kimberly’s AI creations.

In today's digitally-driven world, real estate professionals understand that their online presence is crucial - it's often the first point of contact with potential clients. However, managing a digital footprint effectively can be challenging, especially with the ever-evolving nature of technology. A disjointed or outdated online brand could mean missed opportunities and revenue left on the table.

The digital giant Google is the most valuable piece of online real estate. It's a double-edged sword: a well-managed presence on Google can be a tremendous asset, but a poorly managed one can be a significant liability. The question then becomes: how can real estate professionals measure, manage, and maximize their digital presence more effectively?

In this episode, we're joined by Alex Montalenti, a leading technology innovator, serial entrepreneur, and coach to real estate entrepreneurs. He's also the co-founder of RealGrader.com, a platform dedicated to enhancing the digital presence of real estate professionals. Alex shares his insights on transforming your digital presence from chaos to consistency.

If you Google yourself, the results you see are already biased because you’ve been Googling yourself. -Alex Montalenti

Three Things You’ll Learn In This Episode

-Stop confusing the consumer

Inconsistent branding, broken links, and outdated information are some of the biggest things hurting our digital presence. How do we fix it?

-The right way to do a vanity search

Most of us Google ourselves to see what our online presence looks like. Does this give us unbiased results?

-Forget business cards

Business cards are always forgotten and gather dust at networking events. How can a digital solution change this?

Guest Bio

Alex is a leading technology innovator, serial entrepreneur, speaker, coach to Realtors and co-founder of RealGrader.com. With more than 20 years of experience, he is responsible for the creation of multiple digital marketing companies and the development of training programs that have reached hundreds of thousands of real estate professionals. Alex focuses on social media growth, digital branding, technology solutions, reputation management, and sales growth. His company Real Grader has been recognized by Inman, The Real Deal, Inc., Yahoo Finance, and Realtor.com. They recently won a 2CC Award for generating over 1 million dollars through a single marketing funnel. Recently we were chosen for the National Association of Realtors REACH Program for 2023. For more information, go to https://www.realgrader.com/ and email hello@realgrader.com. You can also follow Alex on Instagram.

Get your Instacard here (https://www.realgrader.com/nar-mvp-ic1687542165840)

Taking massive action after you’ve suffered a string of failures, setbacks, and losses is easier said than done, as many Realtors have found out. At best, it makes you more timid and hesitant, at worst, you become paralyzed and unable to do what is necessary to bounce back.

How can we make sure we recover faster after a setback?

In this episode, I’m inviting you to a coaching call experience. You’ll learn how to leverage AI, deal with failure, and how to feed your mindset and faith.

Three Things You’ll Learn In This Episode

How to multiply your abilities

What can we do to go from incremental growth to quantum leaps?

AI tools you should be using right now

How do we use AI to get a higher return on our investment and time?

How to put your faith into action

Real estate can be a tough business, how do we avoid letting it get to us?

Not everyone in real estate is embracing AI, and that will put you at a huge disadvantage in the very near future. Even in real estate, every tool we use is going to include AI or have it built-in, and the sooner we get comfortable with it, the better off we’ll be. How do we get better at communicating with AI? What are quick-win AI strategies we can implement in our businesses? In this episode, Digital Marketing Coach, Content Creator, and Las Vegas Agent, Lori Ballen shares why everyone in real estate should be on the AI train.

Three Things You’ll Learn In This Episode

Repurpose vs. restartIs it better to spend time updating our old content or just create something new?
How to become a better prompter What steps can we take to improve the quality of the responses we get?
The future of real estateWhy is it so critical that we become well-acquainted with AI right now?

Guest Bio Lori Ballen is a Digital Marketing Coach, Content Creator, Las Vegas Real Estate Agent, and Writer. When Lori joined Keller Williams Realty, Inc., she had hit rock bottom on a road of rags to riches and back to rags again. With no savings, no credit, and no resources on which to draw, Lori began to seek out creative ways to grow her business organically. Through her personal journey of learning to market her real estate business, Lori discovered and developed new ways to maximize the Internet for organic and paid search engine results using free and fee-based tools for real estate lead generation. As a result of her marketing success, Lori has been highly sought after as a coach, public speaker, and author. Lori’s work with digital marketing and Search Engine Optimization led to the birth of The Ballen Method, a self-guided digital marketing curriculum for DYI marketing real estate agents with a need to get more leads. Following the release of The Ballen Method, Lori launched Ballen Brands, a digital marketing company helping business professionals rise above the noise. In addition to the aspects of running a successful real estate business, Lori specializes in Search Engine Optimization (SEO), keyword strategies, content marketing, social signals, and lead generation. She has launched products such as Ballen Real Estate Websites (B.R.E.W.) custom tailored to her peers in the real estate industry. Although Lori thrives on digital marketing practices and lead generation, her truest spirit is in teaching. Her charismatic style and down-to-earth approach, coupled with her extensive knowledge, have earned her a coveted position on the stage nationwide and abroad. When not presenting live on stage, Lori produces a series of how-to articles, videos, and webinars with her peers in mind.

For more information, head to https://loriballen.com and subscribe to her YouTube channel.

In order to build a six-figure business, we must add 2880 contacts to our CRM every year, but that’s impossible without a strategic daily practice to connect with people.

With the 8x8 daily planner, it’s easy to create the habit of building relationships and become top of mind with the people in your sphere.

How do we actually put this planner into practice and really add value to our databases? In this episode, I’m going to take you through a simple daily exercise that will grow your real estate business.

Three Things You’ll Learn In This Episode

The powerful acronym that will boost our marketing efforts

In real time, people are telling us about what’s important to them. How do we add this to our marketing so that we can connect with them on a deeper level?

Why we have to pay attention to what’s happening in the lives of our sphere

How do we prepare for our clients’ pain points in advance?

How I kept my business growing on medical leave

Can we grow our income and simultaneously reduce our costs?

In a tight inventory market, we can’t leave our lead conversion to chance. Agents need to do two key things to win listings. We need to be first to respond to a lead and, more importantly, respond with outstanding presentations and marketing materials. The leads we generate are gold. Sending a basic email with attachments just won’t cut it.

How does Highnote solve both the speed and quality issues when it comes to responding to leads? How can we use it to up our marketing game?

In this episode, I’m joined by the founder and business development leader of Highnote.io, Mark Choey, and Randy Tobbe. They share how their tool helps agents win more listings without doing a lot more work.

In this market where listings are fewer, leads are even more valuable now. You have to convert them and you can’t leave that to chance. -Mark Choey

Three Things You’ll Learn In This Episode

Don’t slow down because the market’s slow Right now agents are retreating, cutting back on marketing spend, and even leaving the business entirely. Why is this the best time to double down on our efforts?
Win the listing before you even show upHow do we wow leads with our presentations and instantly stand out from the crowd?
The power of a polished presentation There are 7 stages in all sales cycles. How can we leverage a tool like Highnote at every stage?

Guest Bio

Mark is the founder of Highnote, a new presentation and proposal platform for sales and marketing professionals. His prior experience as a top 250 US real estate brokerage (Climb Real Estate) founder, a top producing sales person (#2 in condo sales in San Francisco), Masters in computer engineering, and experience with product design gives him unique insights into what makes for great software for the working sales and marketing industry.

Randy is the sales and business development leader at Highnote. For more information, head to https://highnote.io/.

If you have a job that requires you to sell, the secret to success is to not sell at all.

The real value lies in becoming the first person the consumer thinks of when the problem we solve comes up. Creating consistent, quality content is how we accomplish that. A lack of time is the typical excuse, but we do have time to plan, shoot and publish amazing stuff.

How can we create a massive pipeline of content without spending most of our time in front of the camera? Why is social content so much more efficient in generating leads?

In today's episode, I’m joined by The Sales Doctor, Chet Lovegren. He shares simple tactics that will help you become a master of creating content.

Sales isn’t a participation game, it’s a performance game. -Chet Lovegren

Three Things You’ll Learn In This Episode

-Leverage the power of marketing

How do you build trust before you even get on the phone with someone?

-1 video = exponential content

How do we use the magic of editing and multiple cameras to create 6 months of content in 10 hours?

-Social is more efficient

Unlike antiquated marketing methods like billboards and benches, how does social media extend our reach thousands of times over?

Guest Bio

Chet Lovegren is The Sales Doctor. After working for 7+ years as an individual contributor, he started The Sales Doctor in 2020 as a way for salespeople and sales leaders to take a 'prescriptive' approach to diagnose and solve problems in their go-to-market strategy. Since then, Chet has helped companies raise over $100M in VC Funds and seen over 125 professionals perform at their best, get promoted, and achieve their true earning potential.

For more information and for great free sales resources, head to https://www.thesalesdocrx.com/. You can also connect with Chet on LinkedIn.

As real estate agents using social media to expand our reach, we’re basically choosing to be public figures, and as our profiles rise, we might have to shift our expectation of privacy.

We are our own broadcasters in the name of real estate, and that means more recognition out in the world. The question is, how do we adjust to this newfound local fame? What steps can we take to protect ourselves in public? How do we combat marketing FOMO and shiny object syndrome?

In this episode, I’m joined by Atlanta Metro agent and content creator, Tonya Jones. We talk about the challenges of becoming a public figure.

Always be where you said you were going to be, doing what it is you said you were going to do. If not, the internet will make a liar out of you. - Marki Lemons-Ryhal

Three Things You’ll Learn In This Episode

-The challenge of becoming well known on social media

With a high risk of people cloning our Instagram accounts, is it smarter and safer to make our accounts private?

-How to brand yourself if you have many agents with the same name as you

How do we leverage our unique expertise, stats and accomplishments and create a brand and identity no one else can claim?

-How to combat FOMO and shiny object syndrome

What’s the one thing we always need to return to when we’re tempted to dabble in something new?

Guest Bio

Tonya Jones is a Metro Atlanta Real Estate Agent and content creator devoted to helping people buy or sell a home with as little stress as possible!

To connect with her and watch her content, follow her on Facebook and Instagram.

Since ChatGPT hit the streets, nothing has been the same, and we’re only just starting to scratch the surface of what it can do for our industry. But a piece of technology is only as powerful as how we use it, and AI is no different.

There are things we can do to make the content ChatGPT produces better. How do we get better with the prompts we give it? Why do we still have to proofread and double-check the content?

In this episode, entrepreneur, tech expert, and managing partner of Agent Inner Circle, Alex Camelio returns to discuss all the opportunities and concerns around ChatGPT.

Three Things You’ll Learn In This Episode

Bad tech vs. bad humans

Some of the concerns people have about ChatGPT are flawed responses and content that’s in violation of license law or the REALTORS Code of Ethics. Is this more about humans than tech?

Why it’s vital to perfect our prompts

How do we tweak the tone of our AI content so that it caters to the audience we’re trying to attract?

How to individualize AI

There are a lot of settings behind the scenes that can allow us to personalize what AI spits out, how do we access them?

Guest Bio

Alex Camelio is an entrepreneur, tech expert, and managing partner of Agent Inner Circle, a real estate agent community with over 50,000 members.

Go to https://agentinnercircle.com to join the community.

There’s never been a better time to elevate your skills and your business. With so many tools at our disposal, we can increase our visibility and become thought leaders in our marketplace. But first, we have to get out of lurk-and-learn mode and into learn-and-implement mode.

How did I turn a “no” into a huge leap forward in my business? What measures did I put in place to manage my mental health during the pandemic?

In this episode, I’m joined in the hot seat by seasoned real estate veteran, Tamara Inzunza, as we cover how to equip yourself for success in 2022 and beyond.

Three Things You’ll Learn In This Episode

How to start our day in action mode

It’s so easy to scroll ourselves out of productivity. Is it possible to make our time on social media more productive?

The importance of creating connections away from our local markets

How do we get the transaction in our local market and still get a referral from another market?

The real story behind Six-Figures in Twelve Months

How did one “no” inspire me to make one of my biggest dreams come true?

Guest Bio

Tamara Inzunza is a seasoned veteran in real estate. Licensed in 1997, Tamara earned her Associate Broker’s license in 2006. For the past 24 years, she has been committed to learning while building her real estate business. As a RE/MAX agent for 15 years, she earned 100% Club and Platinum Club status multiple years, securing a place in the RE/MAX Hall of Fame.

Tamara earned the Certified Residential Specialist (CRS) designation in 2003 and has served as the regional representative for the Northern Virginia chapter. Locally, she volunteers with the Northern Virginia Association of Realtors (NVAR), serving on the Grievance Committee and on the Education Advisory Group. She also serves on the Economic Advisory Group for the Virginia Association of Realtors (VAR).

Tamara is currently the Vice President of Education and Training at Realty One Group Capital in Alexandria VA. As a Virginia Housing Certified Trainer, she has built a successful business helping first-time homebuyers in addition to serving active-duty military and veterans who are PCSing to the area as a Military Relocation Professional (MRP).

Tamara holds a Bachelor of Business Administration in Computer Information Systems from James Madison University. Presently, she is committed to helping the agents in Realty One Group unleash their potential and grow their business.

For more information, visit http://www.movingtonova.com and follow @therealtamzoo on Instagram.

Real estate has gone through a lot of changes in the last couple of years. Sometimes it seemed that tried and tested lead gen methods like cold calling weren’t relevant anymore.

The truth about cold calling is that it will never go out of style, and it’s a skill we have to keep as sharp as possible. How can shifting our mindset about cold calling directly impact our results? How can we make cold calling fun, and use it to grow?

In this episode, Head of Sales at Humantic AI Collin Mitchell joins me to discuss how he made over 500,000 cold calls in his career, what the perfect script looks like and how cold-calling can actually be enjoyable.

Three Things You’ll Learn In This Episode

How to open a cold call

The opening to your cold call is undoubtedly one of the most important parts of your conversation so how do you find one that works for you?

Fine-tuning your cold-calling

How does being consistent help us perfect conversations?

How to use personality insights to build relationships

Knowing your buyer's personality can help you be compatible with them, and understand what they value.

Guest Bio

Collin Mitchell is a 4x founder passionate about Sales, Entrepreneurship, and Podcasting. Collin is the Head of Sales at Humantic AI where they are helping sellers personalize the entire sales process to build more rapport and close more deals.

Collin is also the host of Sales Transformation. He started with nothing but managed to grow his first business from 0 to 5M ARR in 26 months! Collin has been in the Sales and Service (SaaS) Industry for 13 years.

Find Collin on LinkedIn @Collin Mitchell or visit https://humantic.ai.

From Fortune 500 companies to individual real estate agents, it’s important to have a brand that’s so distinct that it cuts through the noise of a crowded marketplace. Great brands don’t happen by chance, there’s a process we have to follow from our core values all the way through to our colors, logos and our messaging.

There are so many real estate agents in America, so standing out is key to our survival. How do we build a brand that becomes highly recognizable in our markets? What do the best companies do when it comes to branding?

In this special replay episode, branding expert, real estate entrepreneur, speaker, and podcast host, Franke Joehl shares a simple but effective process to build a strong brand in real estate.

Three Things You’ll Learn In This Episode

Why our branding needs to appease the marketplace but still be authentic

How do we make sure we’re not conveying a brand and messaging that’s confusing potential clients.

The first step to powerful branding

What are the foundational pieces of branding that make it easier to choose the logo, slogan, colors and even the hashtags?

How to do high-level market research without spending a dime

How can we infuse our brands with tactics and strategies from the best in the marketing field?

Guest Bio

Franke Joehl started in the Real Estate Industry with EXIT Realty in 2015 at age 18 and through the years serving in multiple roles he has found his passion for Teaching, Coaching, and Developing Agents and Brokerages. Starting in the industry as an executive assistant for a team, becoming a licensed agent, transitioning to Director of Agent Development for a multi-location brokerage to ultimately moving into a Leadership role with a regional sub franchisor, Franke has been on multiple sides of the Real Estate Transaction and uses this knowledge learned to teach and train agents and brokers to success using Social Media.

Currently serving as Director of Operations for EXIT Realty Alabama and Mississippi, recently named EXIT Realty Corp. International’s 2021 Region of the Year, Franke is responsible for maintaining franchise records and compliance, onboarding of new offices, coaching and training of agents, and overall operations for the entire region. Franke is a National Speaker, speaking across the US and Canada and the creator of Fearlessly Authentic Coaching and The Fearlessly Authentic Podcast, which are dedicated to helping real estate agents with all things Social Media, Marketing, and Branding while still being their Fearlessly Authentic Self.

For more of Franke’s branding strategies, subscribe to his YouTube channel, and text FRANKE to 85377. Follow @frankejoehl on Instagram.

Real estate agents operate as independent contractors, and while that has many benefits, we miss out on so many financial opportunities when we haven’t registered a business entity that’s separate from us.

By changing how our businesses are set up, we can get access to a vast number of advantages that will take our businesses to the next level.

You’ll look more professional, present yourself with a clearer and more cohesive brand, but most of all, you can get business credit. But how do you start this process when it feels so overwhelming?

I’m joined by a young Realtor and entrepreneur who laid out the entire process on TikTok, and now he has over 50,000 views. In this episode, Vincent Roofe shows us exactly how to establish a business entity that allows us to get credit and more.

Three Things You’ll Learn In This Episode

The power of a business entity

How does a legal business entity shield our personal credit rating from taking a hit?

How to raise capital without bringing any money to the table

Vincent was a 25-year old college student - how was he able to raise money for a number of businesses?

Ways to get the money we need for our businesses

Can you acquire business credit without revenue?

Guest Bio

Vincent Roofe is a Howard University student, entrepreneur and Realtor. His video on establishing a legal business entity has garnered almost 54,000 views on TikTok. For more information, follow @roofetherealtor on Instagram.

Real estate agents practically live on their phones. We have thousands of conversations packed with valuable information, but so much of it gets lost as soon as the phone call is over.

Sure, we could manually take down the information after the call, but something will inevitably slip through the cracks. What if AI could empower us by automatically documenting the information for us?

How can we leverage such a tool in our businesses? In this episode, I’m joined by the team at Productive AI. CEO, Enlai Chu and head of product, Joseph Wihbey share how their app is taking Realtors from analog to digital, and making us a thousand times more efficient in the process.

Three Things You’ll Learn In This Episode

Acquire, analyze, action

Productive AI doesn’t just transcribe information. Can it serve as a personal assistant so the information captured becomes actionable?

Effective record capture

In real estate, records aren’t just for capturing client info. Can automated note-taking also reduce risk?

One line summarization

Our lives revolve around our phones, how can we use them more efficiently?

Guest Bios

Enlai Chu is the Founder and CEO of Productive AI. He is a seasoned entrepreneur with over 25 years of experience in messaging, voice, and video products. Productive.ai is a company that leverages AI to enhance cell phone calls for mobile professionals. Their AI features enable automatic transcription, summarization, and actionable insights from calls. Enlai co-founded 3jam, a group SMS and virtual number company that was later acquired by Skype. During his time at Skype/Microsoft, he managed the SMS, Skype-to-Go, and core messaging teams. Enlai's extensive telecom background includes roles at IPWireless, Cisco, and Newbridge Networks. In 2003, he was recognized as the Forbes Future Capitalist. Enlai holds an Electrical Engineering degree from the University of British Columbia and an MBA from UC Berkeley.

Joseph Wihbey is the COO and Head of Product at Productive.Ai. He is a captivating storyteller, product visionary, of all things (Not surprisingly) an actor. He has a versatile background in not-for-profit media, telecom, and startups, and has pursued opportunities that solely allow him to curate adventure and relationships he makes along the way.

If you’re interested in Productive AI, send an email to info@productive.ai.

Use access code MARKI for 7 Day Free Trial AND get 44% off their subscription if you choose to continue… Full Feature Set for $19/mo (Reg. $34/mo).

Video content is an excellent way to build a brand, engage with people and stand out in the market. We miss out on these wins when we get in front of the camera and ramble randomly with no real structure or storytelling strategy. That’s the fastest way for people to click off your video in under 5 seconds.

How do you draw people in? How do we develop the speaker’s superpower of pulling stories and lessons out of experiences?

In this episode, keynote speaker and trainer, Robert Kennedy III shares how to win the video content game.

Three Things You’ll Learn In This Episode

Everyone has great stories to tell

We often think nothing has happened to us that people want to hear about. Does a good story have to be traumatic, crazy, or salacious?

How to build your story vault

Most of us don’t think we have interesting stories to tell our audience but we do. How do we collect those stories, preemptively pull lessons from them and share them?

The 5 Cs of effective video storytelling

What do our stories need to have if we want to pull people in and engage them?

Guest Bio

Robert Kennedy III wants to live in a world where people are no longer afraid to confidently tell their stories...and they can also eat Reese's Peanut Butter cups for every meal without any repercussions. His work as a keynote speaker and trainer in the area of leadership, business communication, and video has led him to work with organizations such as the US Coast Guard, Barnes & Noble, Social Security Administration Panda Restaurant Group, AARP, T-Mobile, and UNCF as well as appearances on Fox, CW, and other networks. He is involved in his community through various boards including the school boards, Association for Talent Development Maryland Chapter, youth leadership programs, and helping nonprofits conduct mock interviews. He is also a professional member of the National Speakers Association. For more information, head to https://robertkennedy3.com/.

One of the challenges in our marketing efforts is staying consistent across multiple platforms.

There are YouTube Shorts, Reels, TikToks, and also blogs, and emails. It’s all a lot to stay on top of, but luckily we have tools to make it easier. The secret to consistent, quality content is repurposing what we create, and turbocharging it with AI.

How do we get started with short-form videos? How does repurposing save us both time and money? In this episode, the CEO and founder of Repurpose.io, Hani Mourra shares how to bring efficiency to our marketing with one tool.

Three Things You’ll Learn In This Episode

Create your content archive

We can’t guarantee that our content will stay on social media platforms forever. How do we back up our content using Repurpose.io?

Be everywhere without doing everything

How do we stretch our brands across social media without wasting time?

The future of social media

How can we infuse content creation with AI for the ultimate efficiency?

Guest Bio

Hani Mourra is a husband, Dad, CEO and founder of Repurpose.io, an easy-to-use automation tool that helps entrepreneurs, coaches, and content creators maximize their exposure without spending hours publishing to multiple platforms.

To get a free trial of Repurpose, head to https://repurpose.io/.

Follow Hani on Instagram, Facebook, and Twitter.

There is no doubt that AI and technology is changing the real estate game. We are immersed in a world of developments that make our jobs easier, but we still need to pay close attention to the content AI produces.

Why should we proofread the content we get from AI? How can we make it more personal and relatable? What are some of the opportunities that AI presents to us?

Katie Lance, CEO and Owner of Katie Lance Consulting joins me in this episode to talk about all things AI including her preferred tools for her business, the efficiency of AI as well as a whole plethora of information regarding the way we use AI.

Three Things You’ll Learn In This Episode

AI integration

How are other platforms integrating AI into their systems and what does this mean for us?

Do due diligence

How do we exercise caution when it comes to using what AI gives us? Do we still need to do our due diligence?

Valuable tools for real estate professionals

What tools should real estate professionals invest in?

Guest Bio

Katie is the CEO and Owner of Katie Lance Consulting - a social media marketing firm. With more than fifteen years of marketing and branding experience, Katie specializes in working with companies to help develop and implement their social media and content strategy. Katie's client roster includes companies such as RE/MAX International, DocuSign, Realtor.com, SmartZip, Mason-McDuffie Mortgage and many others. Since 2012, Katie's firm has worked closely with hundreds of companies in the real estate, technology, mortgage and start-up space. Katie is a nationally known and highly sought-after keynote speaker at conferences across the globe; teaching the latest tools and strategies in social media, mobile and technology trends. Her signature group social media program; the #GetSocialSmart Academy has received accolades from industry peers across the globe. Katie is a passionate writer and is a frequent contributor to The Huffington Post, Social Media Examiner and Women 2.0. She is passionate about all things tech, wine and empowering women in leadership. Formerly, Katie was the Chief Strategist for Inman News and has been listed by Inman as one of the top 100 influential people in real estate. She has also been listed in the Swanepoel Trends Report as one of the 20 most powerful social media professionals in real estate. Katie lives in the San Francisco Bay Area with her husband and 2 beautiful boys.

Visit https://katielance.com/

Find Katie on LinkedIn @katielance

The ability to tell our stories and walk in our truth doesn’t just free us of shame. As a speaker and even a business owner, it also makes us more resonant and magnetic.

It’s easy to hide the difficult things that happen to us, but there’s nothing more freeing than owning what you’ve lived through, good, bad, and ugly.

How has owning my truth helped me personally and professionally?

In this episode, I’m joined by the CEO & Founder of Suite 527 Realty Group, Sherri Jordan puts me in the hot seat, and I share stories from my past that are pivotal to who I am today.

Three Things You’ll Learn In This Episode

Why you have to create your own intellectual property

As a keynote speaker, how do you set yourself apart and earn more?

The power of manifestation

How did I plant the seeds for everything I accomplished years ago?

Turning information into action

When we’re learning something new like AI, it’s easy to keep accumulating knowledge. How do we start implementing?

Guest Bio

Sherri Jordan is the CEO & Founder of Suite 527 Realty Group, LLC, a boutique Real Estate Firm in Bolingbrook, IL with 15 years of industry experience working with an array of clientele from first-time home buyers to seasoned investors.

She has built her real estate brokerage and team from the ground up going from an independent contractor to the owner of her brokerage with a physical office space that not only hosts training workshops for agents and business owners but community outreach and local officials events. Sherri knows there is no single path to becoming an excellent leader and that some of the most influential ones of our time have used different opportunities as challenges to becoming those leaders. Not only is Sherri a part of several Chicago Association of Realtors committees including the D77/Englewod committee and the Professional Advisory Group but she was a Mentor in the REALTOR® ELITE (Education. Leadership. Information. Thrive. Elevation) program where her expertise resulted in her nomination and subsequent receival of the ELITE Coach of the Year award.

Connect with Sherri on LinkedIn.

We’re in the golden age of AI, but the technology is still in its infancy. There’s still a lot of untapped potential and ways we can use AI as the ultimate leverage for our businesses.

How can AI help us excel in any market? Can AI all by itself change the real estate industry?

In this episode, the founder of Amplified Marketing Group Nick Sakkis joins me for an AI deep dive. We also talk about where AI is headed, what it can mean for us, and how far it’s come.

Three Things You’ll Learn In This Episode

The virtual assistant craze

Businesses are using VAs to scale. How can we also leverage this to grow our businesses?

Apps and tools for business

There are thousands of apps and tools that are available but which ones actually provide value?

Keep your database under lock and key

Our databases have to be protected at all costs, how do we do it?

Guest Bio

Nick Sakkis is the founder of Amplified Marketing Group, a company of paid advertising specialists with proven experience with cross-channel advertising on Facebook, Instagram, Google & Youtube. Focusing on getting you the best ROI possible, which means consistently looking to hard data and campaign performance to direct important decisions. They can help you target the right people at the right time with the right message for your service or product. His previous work experience includes being the Co-Founder of the Sakkis Group at Keller Williams Realty.

For more information, visit https://www.nicksakkis.com/

Find Nick on LinkedIn @Nick Sakkis

Find Nick on Instagram @Nick Sakkis

There are still a lot of people on the fence about leveraging AI in their real estate business, but the truth is, AI is a natural add-on to what we do. It makes us more effective at the various aspects of our job - from marketing all the way up to recruiting.

How can we use a tool like Relitix to improve our recruiting and training efforts? What are some of the ways we can leverage the data?

In this episode, I’m joined by the Vice President of Sales and Marketing, at Relitix, Diana Zaya. She shares all the resources and insights their platform puts into the hands of real estate leaders.

Three Things You’ll Learn In This Episode

How to spot the right recruits faster Can AI cut a lot of the work out of identifying the right agents for our brands?
Valuable recruiting insights we can gain through AI Can we predict the highest flight risks?
How to effectively train fresh talent How can we use AI to build loyalty with newer agents so they stay with us when they become successful and other companies come knocking?

Guest Bio

Diana is the Vice President of Sales & Marketing and one of the founding team members of Relitix, a data analytics company specializing in the use of data science applications such as machine learning, big data analytics, and data visualization for agent recruitment and retention. Diana began her career working as a residential Real Estate Agent and quickly grew to being a recognized and celebrated up-and-comer in the industry. During this time, she found a passion for helping agents that were struggling and developed and led agent coaching programs.

Apart from the real estate industry, Diana has also trained and led teams for highly respected companies such as American Express, Hyatt, and Hilton Hotels. Her unique experience in working with and interpreting real estate data makes her a sought-after resource for many of the nation’s largest and most respected real estate brokerages. Diana has also served on many boards and committees, most recently as Board Chair for Home of the Sparrow, which seeks to empower homeless women to move from homelessness to self-sufficiency.

For more information, head to https://relitix.com.

In a world that's so fast-paced and with technology improving and changing every day, it can be difficult to keep abreast of everything, especially when it comes to all the apps and platforms out there.

How do we stay updated on the tools that can help our businesses? What are some of the features and programs that can help us stay in the loop?

In this episode, real estate agent Evelyn Woods joins me to discuss keeping your focus, ways to stay updated on changing technology, and how vision boards helped us both achieve the things we wanted.

Three Things You’ll Learn In This Episode

How to get rid of distractions

How do we figure out what to focus on and how do we get rid of what takes up our focus but doesn’t really help us?

Regrouping and taking care of yourself

It’s important to regroup and take care of ourselves. How can we disconnect from the work world to focus on ourselves?

Why you shouldn’t care too much about what other people think

How does caring too much about the opinions of others hold us back from doing things we really want to do?

Guest Bio

Evelyn Woods has been a full-time real estate agent for over 10 years. Her client base is largely from referrals which is her sphere of influence. She has learned to follow through on transactions to get deals to the closing table. Evelyn plans to continue to market and educate herself so that she can continue to serve her clients and the community.

Find Evelyn on LinkedIn @Evelyn A. Woods

Find Evelyn on Facebook @Evelyn A. Woods

Not everyone in real estate is embracing AI, and that will put you at a huge disadvantage in the very near future.

Even in real estate, every tool we use is going to include AI or have it built-in, and the sooner we get comfortable with it, the better off we’ll be.

How do we get better at communicating with AI? What are quick-win AI strategies we can implement in our businesses?

In this episode, Digital Marketing Coach, Content Creator, and Las Vegas Agent, Lori Ballen shares why everyone in real estate should be on the AI train.

Three Things You’ll Learn In This Episode

Repurpose vs. restart

Is it better to spend time updating our old content or just create something new?

How to become a better prompter

What steps can we take to improve the quality of the responses we get?

The future of real estate

Why is it so critical that we become well-acquainted with AI right now?

Guest Bio

Lori Ballen is a Digital Marketing Coach, Content Creator, Las Vegas Real Estate Agent, and Writer. When Lori joined Keller Williams Realty, Inc., she had hit rock bottom on a road of rags to riches and back to rags again. With no savings, no credit, and no resources on which to draw, Lori began to seek out creative ways to grow her business organically. Through her personal journey of learning to market her real estate business, Lori discovered and developed new ways to maximize the Internet for organic and paid search engine results using free and fee-based tools for real estate lead generation. As a result of her marketing success, Lori has been highly sought after as a coach, public speaker, and author. Lori’s work with digital marketing and Search Engine Optimization led to the birth of The Ballen Method, a self-guided digital marketing curriculum for DYI marketing real estate agents with a need to get more leads. Following the release of The Ballen Method, Lori launched Ballen Brands, a digital marketing company helping business professionals rise above the noise. In addition to the aspects of running a successful real estate business, Lori specializes in Search Engine Optimization (SEO), keyword strategies, content marketing, social signals, and lead generation. She has launched products such as Ballen Real Estate Websites (B.R.E.W.) custom tailored to her peers in the real estate industry. Although Lori thrives on digital marketing practices and lead generation, her truest spirit is in teaching. Her charismatic style and down-to-earth approach, coupled with her extensive knowledge, have earned her a coveted position on the stage nationwide and abroad. When not presenting live on stage, Lori produces a series of how-to articles, videos, and webinars with her peers in mind.

For more information, head to https://loriballen.com and subscribe to her YouTube channel.

When we want to reach and surpass the seven-figure mark, we’re taught to hustle harder to get there, but what if we could grow by deploying capital and relationships?

How we achieve our goals comes down to the mindset we have, and if we adjust that, we can accelerate our wealth without working harder.

In this episode, I’m joined by someone who helps people do just that. How can we get automated income to work harder for us than our earned income?

In this episode, entrepreneur, coach, creator of ImBlackInTech.com, and co-founder of Mindset To Money, Thomas Stovall shares the secret to increasing wealth.

Three Things You’ll Learn In This Episode

How to replace earned income with automated income

Can we create a shortcut to wealth without working harder?

Possibilities not limits

What we achieve begins with what we believe. How do we expand our realm of possibility?

The power of getting into the right rooms

Increasing our wealth is often not about what we need, but who we need. How do we get around the right people?

Guest Bio

Thomas K.R Stovall is an entrepreneur, coach, the creator of ImBlackInTech.com, and co-founder of Mindset To Money. Mindset To Money is a national membership community of career professionals, business owners, and entrepreneurs.

Whether your financial starting point is low 4- to 5-figures in your bank account today or multiple 6-figures, our 5-Step “Financial Autonomy Framework” shows regular, everyday folks how to accelerate their option to retire by supplementing or altogether replacing earned income with automated income, in 5 years or less.

For more information, head to https://mindsettomoney.com.

Since ChatGPT hit the streets, nothing has been the same, and we’re only just starting to scratch the surface of what it can do for our industry. But a piece of technology is only as powerful as how we use it, and AI is no different.

There are things we can do to make the content ChatGPT produces better. How do we get better with the prompts we give it? Why do we still have to proofread and double-check the content?

In this episode, entrepreneur, tech expert, and managing partner of Agent Inner Circle, Alex Camelio returns to discuss all the opportunities and concerns around ChatGPT.

Three Things You’ll Learn In This Episode

Bad tech vs. bad humans

Some of the concerns people have about ChatGPT are flawed responses and content that’s in violation of license law or the REALTORS Code of Ethics. Is this more about humans than tech?

Why it’s vital to perfect our prompts

How do we tweak the tone of our AI content so that it caters to the audience we’re trying to attract?

How to individualize AI

There are a lot of settings behind the scenes that can allow us to personalize what AI spits out, how do we access them?

Real estate agents have to reach out to hundreds or even thousands of people, while still making each message personalized and tailored to each consumer. The moment our messaging feels canned, templatized, or too general, it won’t connect or convert.

This used to be really hard to do at scale, but now thanks to AI, we can reach many people with customized, personalized messaging.

How can we leverage AI to make our email marketing more effective?

In this episode, the founder and CEO of Scout, Drew Fabrikant shares how they are making email marketing easier for agents.

Three Things You’ll Learn In This Episode

How to connect one-on-one at scale

How can we use AI to make our audience feel like we’ve done our homework?

How to improve your AI inputs

If we use AI tools to generate language, how do we ensure it perfectly fits the audience we’re crafting it for?

More ways to leverage AI in real estate

How can team leaders and brokers leverage AI to recruit the best talent?

Guest Bio

Drew Fabrikant is the founder and CEO of Scout, a platform that allows you to engage your ideal customers, 10x faster, with the power of AI.

For more information, head to https://www.trustscout.com and tell them Marki sent you!

Taking massive action after you’ve suffered a string of failures, setbacks, and losses is easier said than done, as many Realtors have found out. At best, it makes you more timid and hesitant, at worst, you become paralyzed and unable to do what is necessary to bounce back.

How can we make sure we recover faster after a setback?

In this episode, I’m inviting you to a coaching call experience. You’ll learn how to leverage AI, deal with failure, and how to feed your mindset and faith.

Three Things You’ll Learn In This Episode

How to multiply your abilities

What can we do to go from incremental growth to quantum leaps?

AI tools you should be using right now

How do we use AI to get a higher return on our investment and time?

How to put your faith into action

Real estate can be a tough business, how do we avoid letting it get to us?

Real estate is a competitive space, and with the market swaying, a lot of agents are going back to cold calling to get business. While cold calling works for many Realtors, many people need a different mindset about it.

How can shifting our mindset about cold calling directly impact our results?

How can we make cold calling fun, and use it to grow?

In this episode, Head of Sales at Humantic AI Collin Mitchell joins me to discuss how he made over 500,000 cold calls in his career, what the perfect script looks like and how cold-calling can actually be enjoyable.

Three Things You’ll Learn In This Episode

How to open a cold call

The opening to your cold call is undoubtedly one of the most important parts of your conversation so how do you find one that works for you?

Fine-tuning your cold-calling

How does being consistent help us perfect conversations?

How to use personality insights to build relationships

Knowing your buyer's personality can help you be compatible with them, and understand what they value.

Guest Bio

Collin Mitchell is a 4x founder passionate about Sales, Entrepreneurship, and Podcasting. Collin is the Head of Sales at Humantic AI where they are helping sellers personalize the entire sales process to build more rapport and close more deals.

Collin is also the host of Sales Transformation. He started with nothing but managed to grow his first business from 0 to 5M ARR in 26 months! Collin has been in the Sales and Service (SaaS) Industry for 13 years.

Find Collin on LinkedIn @Collin Mitchell or visit https://humantic.ai.

Metaverse, blockchain, cryptocurrency, web3, DeFi - these aren’t just buzzwords. They are terms that are rapidly changing how transactions are happening right now. The idea of having closings take place on the blockchain, and doing down payments in crypto sounds extremely futuristic, but this is now a reality.

Real estate is fraught with fraud, but implementing the blockchain in how we buy and sell homes is already solving this problem.

What do agents need to know about all these concepts?

In this episode, Realtor, speaker, and real estate tech pioneer, Amy Chorew helps us wrap our heads around Decentralized Finance and gives us the scoop on where the opportunities are.

Three Things You’ll Learn In This Episode

Common consumer problems that will be solved by the blockchain

How is blockchain changing everything from health records to buying cars?

The immutability of the blockchain

Will the blockchain eliminate a lot of the fraud we see in real estate?

4 ways the blockchain is enabling an easier home-buying process

Can people get access to capital and collateral via blockchain?

Guest Bio

Amy Chorew is an active Realtor, speaker, and educator. She is involved in new home sales, investment properties, and listing well-staged homes in Connecticut. Since 2008, Amy has been on the national speaking circuit teaching industry professionals about technology and sales strategies to help improve their real estate business.

Her learning and consulting company “Curated Learning” is responsible for helping organizations and real estate companies enhance their training content and platforms. Onboarding programs, new agent training, and top agent programs have been their focus. Amy is working on launching three new programs: Web3, Blockchain, and Real Estate, Value Proposition – How to articulate your value to today’s consumer as well as a program called Fiscal Fitness. Working with a CPA this program will make sure real estate agents are keeping more of the money they make and investing it wisely!

Amy is also active as a committee member on two of NAR’s committees, Data Strategies, and Federal Technology Policy. She is also a member of the Women’s Council of REALTORS® and various training organizations.

To find out about Amy’s Web3 course, send an email to amy@amychorew.com.

As real estate professionals, it’s important to have an understanding of the life events that motivate a transaction, including divorce. Because it’s an emotional time tied in with a huge financial decision, dealing with divorcing clients can be difficult.

How can communicating effectively help us when it comes to working with divorce clients? Why is it so essential to treat both sides equally?

In this episode, President & Founder of the National Association of Divorce Professionals Liz Becker joins me to discuss professionals that touch on the divorce process, how to communicate in more than one way and how to create a win-win situation for your clients.

Three Things You’ll Learn In This Episode

How to make your communication versatile

Why do we have to shift our communication style according to our clients?

How to ensure that your output matches your client's input

How do we understand our clients so we can have a better rapport with them?

The trifecta of good communication

What steps can we take to improve our client communication?

Guest Bio

Liz Becker is the President & Founder of the National Association of Divorce Professionals. Liz is also a Licensed Neuro Linguistic Programming (NLP) Master Practitioner, Communications Skills Coach & Trainer. She has almost two decades of experience working with both divorcing clients and the professionals who serve them.

Realizing the absence of an association that unites and supports all professionals in the Legal, Financial, Mental Health, and Residential fields who serve divorcing clients, in 2015, Liz founded the National Association of Divorce Professionals.

Find Liz on Linkedin @Liz Becker or visit https://thecdstraining.com.

Real estate is surprisingly one of the most dangerous professions in the world - we are the only professionals that meet complete strangers at a property and often find ourselves behind closed doors with people we don’t know.

There are so many safety details we overlook, endangering our lives and the lives of our clients in the process, but this can be avoided with a few changes and decisions.

Can we win more clients by making safety a prominent part of our service?

What are some of the safety mistakes agents make?

In this episode, I’m joined by “Tracey, the Safety Lady” Hawkins. She shares her expertise on steps we can take to keep ourselves, our clients, and their possessions safe throughout the entire transaction.

Three Things You’ll Learn In This Episode

- Surprising ways thieves gain valuable information from real estate clients

How do we ensure that our sellers and their private information are protected as dozens of people walk through their homes?

- How to do your homework on everyone you work with

Why do we need to vet sellers the same way we do buyers?

- How to instantly become more valuable

Can focusing on safety make more buyers and sellers choose us over other agents?

Guest Bio

“Tracey, the Safety Lady” Hawkins has taught thousands of professionals across the country to live and work safely for over 27 years. Hawkins is the safety writer for The Close and a safety expert/contributing writer for the National Association of REALTORS® REALTOR® Magazine, Realtor.org (she wrote the most-read article of the year in 2017), contributing writer for the National Association of Residential Property Managers/NARPM, Houston’s REALTOR Magazine, and RIS Media.

For more information, head to https://www.safetyandsecuritysource.com and contact Tracey directly to get her safety tip for FSBOs.

The market shift is fast approaching, and we need to leverage all our assets to get through it. Many of us are using social media for marketing, but are we extracting every drop of value out of it?

The content we post doesn’t just keep us top of mind, it validates what we’re doing which gives us a huge advantage in a market shift.

How can we improve the content we create? What are some of the tips and tricks we can use for successful marketing?

In this episode, Owner of EXIT Realty of the Smokies Diane Farr and Realtor Lisa Luther join me to discuss ways to improve our content and some resources that we can use to ensure we get results every time.

Three Things You’ll Learn In This Episode

- How to gain an advantage without spending a dime

There are endless tools for marketing as well as resources that are available for free. How can we take advantage of this for our content?

- The power of tracking

How can we implement 8x8 tracking to see the best results?

- How to differentiate yourself

Your uniqueness makes your content better, how do you add a personal touch to your marketing assets?

Guest Bio

Diane Farr is the Broker/Owner of EXIT Realty of the Smokies. Diane has been a licensed Real Estate Agent since 2005 and obtained her Broker license in 2008. She is a current member in good standing of 3 local Multiple Listing Services and a member of the National and Tennessee Association of REALTORS. Diane is a Short Sale & Foreclosure Resource (SFR).

Find Diane on LinkedIn @DianeFarr or visit https://www.realtordianefarr.com.

Lisa Luther is a Realtor and Distinctive Properties Certified Agent. She is part of the Women’s Council of REALTORS and MA State Liaison/Past State President.

Find Lisa on Instagram @realtorlisasellshomes or visit http://lisalutherrealtor.com.

The market shift is fast approaching, and we need to leverage all our assets to get through it. Many of us are using social media for marketing, but are we extracting every drop of value out of it?

The content we post doesn’t just keep us top of mind, it validates what we’re doing which gives us a huge advantage in a market shift.

How can we improve the content we create? What are some of the tips and tricks we can use for successful marketing?

In this episode, Owner of EXIT Realty of the Smokies Diane Farr and Realtor Lisa Luther join me to discuss ways to improve our content and some resources that we can use to ensure we get results every time.

Three Things You’ll Learn In This Episode

- How to gain an advantage without spending a dime

There are endless tools for marketing as well as resources that are available for free. How can we take advantage of this for our content?

- The power of tracking

How can we implement 8x8 tracking to see the best results?

- How to differentiate yourself

Your uniqueness makes your content better, how do you add a personal touch to your marketing assets?

Guest Bio

Diane Farr is the Broker/Owner of EXIT Realty of the Smokies. Diane has been a licensed Real Estate Agent since 2005 and obtained her Broker license in 2008. She is a current member in good standing of 3 local Multiple Listing Services and a member of the National and Tennessee Association of REALTORS. Diane is a Short Sale & Foreclosure Resource (SFR).

Find Diane on LinkedIn @DianeFarr or visit https://www.realtordianefarr.com.

Lisa Luther is a Realtor and Distinctive Properties Certified Agent. She is part of the Women’s Council of REALTORS and MA State Liaison/Past State President.

Find Lisa on Instagram @realtorlisasellshomes or visit http://lisalutherrealtor.com.

Our journeys in life and business are full of difficulties and struggles. Most of the time, we choose not to speak about those struggles because we’re afraid to be vulnerable, and unsure about how we’ll be perceived.

The things we’re scared to share are actually some of our biggest strengths, and the more we talk about them, the more we connect with people.

How can we be more open about our struggles in a professional setting?

In this episode, Associate Broker with Porter Premier Homes Gersha Porter joins me to discuss how to incorporate social selling into your business, as well as owning your truth and how it can be beneficial to agents.

Three Things You’ll Learn In This Episode

- Maximizing our social media skills

How do we level up our expertise in an era where social media is king?

- The power of owning your truth

How can we own our truth and use it to uplift ourselves?

- How to incorporate social selling into our businesses

There are enough opportunities for everyone, but how do we find them through social media and incorporate them into our businesses?

Guest Bio

Gersha Porter is an Associate Broker with Porter Premier Homes and has been a lifelong resident of Baltimore City and Baltimore County. She is a graduate of the University of Maryland with a degree in Psychology and Towson University with a Masters in Human Resources Development. As a full-time real estate professional, Gersha genuinely enjoys helping buyers and sellers achieve their real estate goals.

Find Gersha on Instagram @gershaporter or visit https://www.porterpremierhomes.com.

Our journeys in life and business are full of difficulties and struggles. Most of the time, we choose not to speak about those struggles because we’re afraid to be vulnerable, and unsure about how we’ll be perceived.

The things we’re scared to share are actually some of our biggest strengths, and the more we talk about them, the more we connect with people.

How can we be more open about our struggles in a professional setting?

In this episode, Associate Broker with Porter Premier Homes Gersha Porter joins me to discuss how to incorporate social selling into your business, as well as owning your truth and how it can be beneficial to agents.

Three Things You’ll Learn In This Episode

- Maximizing our social media skills

How do we level up our expertise in an era where social media is king?

- The power of owning your truth

How can we own our truth and use it to uplift ourselves?

- How to incorporate social selling into our businesses

There are enough opportunities for everyone, but how do we find them through social media and incorporate them into our businesses?

Guest Bio

Gersha Porter is an Associate Broker with Porter Premier Homes and has been a lifelong resident of Baltimore City and Baltimore County. She is a graduate of the University of Maryland with a degree in Psychology and Towson University with a Masters in Human Resources Development. As a full-time real estate professional, Gersha genuinely enjoys helping buyers and sellers achieve their real estate goals.

Find Gersha on Instagram @gershaporter or visit https://www.porterpremierhomes.com.

In business, branding isn’t just about the visuals - it also has a lot to do with the words we use and how well they connect with the people we want to work with. This is where copywriting comes in.

When it’s executed right, our copy becomes a magnet that brings in leads and lucrative opportunities from untapped niches - like divorce.

Selling a house while getting a divorce is unlike any other real estate transaction, and that presents a unique way for us to add value, help people and close more deals in the process.

How can we leverage copy to better target divorce leads? What can agents do to help people navigate this transition in their lives?

In this episode, I’m joined by real estate agent and copywriter, Jodie Cordell. She shares tips for working in the divorce niche and why there’s so much opportunity for the taking right now!

Three Things You’ll Learn In This Episode

- How to clarify your message

What do you need to find out before you write anything at all?

- How to be of value to the person most likely to do business with you

How do we craft copy that speaks right to our ideal clients or the niche we’re trying to target?

- Why the divorce niche desperately needs good agents

Divorce real estate transactions come with a lot of emotions - how can we help our clients navigate them, have a less stressful home sale, and swiftly move into the next chapter?

Guest Bio

Jodie is a real estate professional and copywriter with more than ten years of experience in the advertising and marketing space. As a licensed real estate agent in Florida, Jodie built a successful business using modern marketing strategies, including video.

Today, Jodie focuses on teaching others how to grow their businesses using cutting-edge marketing technologies.

When Jodie isn’t writing rockstar copy, she loves spending time with her family and her dogs, enjoying interesting new foods, traveling, and shooting her weekly wine show with her husband, Denny.

For more information, head to https://theclose.com.

Read Jodie’s article about divorce leads here.

You can also go to https://www.jodiewrites.com to learn more about her work or send an email to jodie@theclose.com to get in touch!

Go to http://divorcethishouse.com to learn how to specialize in divorce real estate.

Everyone, regardless of their industry, eventually faces struggles with their businesses and real estate agents are no different. There are certain challenges we can avoid, but oftentimes there are trials we have to face head-on.

Are there ways to steer clear of certain struggles? How do we leverage our skills and achievements to overcome these challenges?

In this episode, I am joined by real estate strategist, Elizabeth Cruz. We discuss the struggles of being a minority in the industry and what to look for in a partnership within the real estate industry.

Three Things You’ll Learn In This Episode

- How to overcome challenges in the industry as a minority.

Stereotypes against minorities are an unfortunate reality. How can we turn this into our biggest strength?

- How to leverage your skill set to better serve your customers

How do we use the skills we have acquired to succeed, show up and serve?

- Why talking about our achievements is so important.

Marketing is a key factor when it comes to any industry. How does talking about our achievements help us to market our business?

Guest Bio

Elizabeth Cruz is a real estate strategist and is a team leader at The Cruz Realty Group. She has a renowned reputation for honesty, integrity, first-class customer service, helping others, and serving the community.

Connect with Elizabeth on Instagram at @lizcruzrealtor.

In the real estate game, there are thousands of people with similar skills competing for relevance and revenue. The ones who earn the most money for their skillset have found a way to leverage who they are and what they know to differentiate themselves.

What steps do we have to take to become high-earners in our industry? How do we maximize the strengths and opportunities we already have?

In this episode, Principal Broker at Pottershouse Realty LLC, Tina Smith, joins me in the hot seat to talk about the tools that make our skills more valuable.

Three Things You’ll Learn In This Episode

- How to leverage our expertise

What does it take to become a real estate keynote speaker?

- How to protect your knowledge

Are trademarks and copyrights enough to protect our intellectual property?

- How to build a premium brand leveraging free tools

How do we maximize what we already have?

Guest Bio

Tina Smith is the Principal Broker at Pottershouse Realty LLC. She has dedicated 20 + years to serving her community and people worldwide, she has served on the MAAR Committee Board of the Fair and Affordable Housing Committee.

Tina believes that education is key in the real estate arena. Her in-depth training includes real estate practice, legal aspects, financing, property management, real estate investments, exchanges, taxation, banking, and creative financing.

To learn more about Tina head to https://www.pottershouserealty.com/about_tina_smith.

For real estate agents who’ve never lived through a recessionary market, what’s happening right now isn’t just new, it’s terrifying.

As a result, the gap between experienced agents and newer agents grows wider, and a lot of people are frustrated, exhausted and struggling to make any headway in their business.

How do we close this gap and grow our business? What entrepreneurial ventures can we add to our businesses for more stability?

In this episode, agent and author of “Selling Your Home: A Seller's Journey to Selling a Home”, Janine Sasso joins me for a hot seat episode where we talk about the market, and how to stay mentally engaged in our businesses when things get tough.

Three Things You’ll Learn In This Episode

- How to safeguard your energy when the market is shaky

Why are mental clarity and physical endurance so critical to getting through a challenging market?

- The root of a lot of agent negativity

Is there more to the unhappiness a lot of agents are feeling in this market?

- The easiest way to stabilize your real estate business

How can we easily launch an apparel business by leveraging on-demand services?

Guest Bio

Janine Sasso is a real estate agent serving the Chicago Area and author of “Selling Your Home: A Seller's Journey to Selling a Home”.

Connect with her on Instagram, LinkedIn or purchase her book here.

Many real estate agents who want to elevate their income struggle because they are their own obstacle. Whether it’s mindset, the people around us, or just not knowing what actions to take, we have to get out of our own way to elevate our income and results.

What strategies should we employ in the market we’re currently in? How do we leverage Pinterest, Instagram Reels and other tools to earn more money?

In this episode, I’m inviting you into one of my coaching calls, and sharing what I’m doing in my business and life to meet my own personal goals.

Three Things You’ll Learn In This Episode

- Why we have to track our budgets more diligently

How do we set our finances up so they support the lives we want to create?

- The power of a solid social media presence

How can we leverage Reels and get paid to market our own businesses?

- How to politely fire a bad client

Difficult clients will make real estate miserable. Who do we need to cut out of our lives so our businesses don’t drain us?

As busy real estate professionals, we often get resentful of our schedules and the demands of the job, but what if our overwhelm is self-inflicted?

When it comes to protecting our time and setting our lives up so we can function at the highest level, we’re our own worst enemy.

How do we combat the energy drain that comes with serving others? How do I handle a busy schedule that includes traveling across multiple time zones?

In this episode, I’m joined by REALTOR® and Education Director at ERA Key Realty Services, Lisa Luther. We talk about how to run a business that doesn’t zap your energy, social media best practices and where the market is headed.

Three Things You’ll Learn In This Episode

- How to place gatekeepers on your schedule

If we decide not to work on specific days of the week, how do we actually make sure clients and colleagues respect that boundary?

- Why it’s important to give social media platforms what they want

What type of social media content is outperforming everything else?

- How to prepare for what’s coming in the market

What are my market predictions and how do we get ahead of them?

Guest Bio

Lisa Luther is a REALTOR® and Education Director at ERA Key Realty Services. She also serves as the 2022 Women's Council of REALTORS® Massachusetts State Liaison and a recipient of the 2021 Leaders' Circle Award.

You can find Lisa on Facebook, LinkedIn and Instagram.

In Six Figures in Twelve Months, we established the importance of having a business plan, but that’s not all.

If there’s no target audience inside of that plan, you don’t have a legitimate business, you just have a hobby. As agents, we have to become very familiar with the people who will hire us, and that doesn’t happen by chance.

What do we need to know about our target market to improve our marketing efforts?

In this episode, we’re going to talk about the advantage of dialing into your target audience.

Three Things You’ll Learn In This Episode

- The problem with taking an Uber/Lyft approach to real estate

Why do we need to stop being everything-everywhere agents?

- How to identify influencers in our target audience

How does knowing our audience present powerful opportunities for collaboration?

- Where to learn more about your niche

What factors are advantageous for us to know about the people we’re targeting?

One of the greatest advantages in real estate is the ability to reverse engineer our income all the way back to the simple time blocks on our calendars. If we live by our calendars, and put lead generation first, we can earn exactly what we want!

When money-making opportunities are the anchors in our schedules nothing will ever get in the way. Even low inventory is something we can combat if we’re committed to the right things.

How do we avoid distractions and activities that take us away from generating leads? What marketing message will allow us to create our own inventory?

In this episode, I’m joined in the hot seat by investor and agent, Latisha Morris. We talk about the key to success as an agent.

Three Things You’ll Learn In This Episode

- The real reason why your money’s funny

Why do agents struggle to make the money they want even though they have calendars and schedules?

- Why we shouldn’t sleep on the local chamber of commerce

What steps can we take if we’re not getting results we want with neighborhood farming?

- The most effective direct mail campaign you can run right now

How do you tailor your direct mail to the specific pain points of your local market?

Guest Bio

Latisha Morris is a real estate agent and investor in Spokane, WA. Originally from Guyana, South America, she moved to Spokane over 20 years ago and fell in love with the trails, parks, lakes and having 4 seasons.

Latisha comes from an Information Technology background for 19 years combined for Providence Health Services (INHS), Kootenai Health and Systems Engineer for Avista Utilities. She has investment properties of her own that she started several years ago and she’s also very involved with her husband's real estate flips.

For more information connect with Latisha on LinkedIn or follow her on Instagram.

In real estate, no one is going to hold our hands or push us towards business success. In many ways, we have to set ourselves up for excellence on our own.

Sales is a life of faith because we have to believe in a result that hasn’t taken place yet.

How do we feed that faith so that we can have a solid business foundation?

In this episode, the real estate hot seat returns, and today Fort Worth agent Jerry Hawn and I discuss the tools that will help us succeed at a high level.

Three Things You’ll Learn In This Episode

- Why we need a solid mindset

How do we make sure we’re focused on our goals and not letting outside forces impact our attitudes?

- The biggest coaching mistakes people make

When does coaching end and the need for implementation begin?

- The biggest opportunity in social media right now

How do we leverage being online to not only get our content out there but to invest in our futures?

Guest Bio

Jerry Hawn is an agent in Fort Worth. He is proud to assist buyers, sellers, and investors with properties in the City of Fort Worth and the surrounding communities.

Jerry is a Retired Navy Veteran of 20 years. He offers his knowledge of the military and understanding its unique way of life to his fellow military members.

For more information, follow @homesbyhawn on Instagram and find him on Facebook.

Before the digital age, agents marketed themselves through channels like bus benches and billboards. Though they worked at the time, these marketing methods just can’t compete with the global reach of social media.

Social media is non-negotiable in today’s real estate game, but so many real estate professionals haven’t even begun to utilize it effectively.

What do we need to be doing right now to leverage social media? How do we treat social media as more than a digital billboard?

In this episode, we’re joined by CEO and founder of HomeSync, Albert Leao. He shares how to play the social media game at a high level.

Three Things You’ll Learn In This Episode

- How to make content for millennials

What do we need to be doing to appeal to millennials, who now represent 40% of the real estate market?

- The kind of content that does well on social media platforms

How do we create stunning real estate visuals on TikTok?

- Why we need to be first to try out new social media features

How do we use new social media innovations and features to our advantage?

Guest Bio

Albert Leao is the CEO and founder of HomeSync, a web based social media management company homesync. Homesync is a leading solution for small businesses and solopreneurs to market themselves on social media platforms.

For more information, head to https://www.homesync.com.

In real estate, the courses that get us qualified don’t teach us everything we need to know - in fact, they barely scratch the surface. This is an industry with so much depth, and we have to learn as much as we can to have staying power.

Right now, there are more real estate agents in the industry than ever before, but most won’t last long. They don’t commit to learning beyond their initial training.

What does it take to stay in the business for years, and even decades? How do we set a vision and follow through?

In this episode, I’m joined by broker and Chicago Agent's Rookie of the Year nominee Tiffany Willis-Johnson. She shares how she sold 30 homes in her first year, and we talk about how to set yourself up for success from day 1 in real estate.

Three Things You’ll Learn In This Episode

- The power of starting with the end in mind

How do we unlock big opportunities by strategically affiliating ourselves with the right people?

- Why I set up 13 streams of income

How do you build a business you can take everywhere you go?

- How to stabilize our income

What steps can we take to cushion the blow if a deal falls apart?

Guest Bio

Tiffany Willis-Johnson is a seasoned Executive turned Real Estate Broker was nominated as Chicago Agent's South Suburban Rookie of the Year in 2021 closing more than 30 transactions her first year in real estate.

Tiffany started investing in real estate at 22, and by 26 she owned 3 properties and managed her friends and families real estate. She founded Willis Property Management in 2005 but returned to corporate after the market crashed in 2008.

With more than 20 years of corporate experience, she’s lead teams across the country in various industries: real estate (Realogy Group/NRT), consulting (McKinsey & Co, Brunswick Group), investment banking (Mesirow Financial, BMO Harris), education (Perspectives Charter Schools), non for profit (Chicago Scholars) and even started her career in the United States Federal Government.

Visit https://www.tiffanywillisjohnson.com and https://www.facebook.com/tiffanywillisjohnson for more info.

In order to build a six-figure business, we must add 2880 contacts to our CRM every year, but that’s impossible without a strategic daily practice to connect with people.

With the 8x8 daily planner, it’s easy to create the habit of building relationships and become top of mind with the people in your sphere.

How do we actually put this planner into practice and really add value to our databases? In this episode, I’m going to take you through a simple daily exercise that will grow your real estate business.

Three Things You’ll Learn In This Episode

- The powerful acronym that will boost our marketing efforts

In real time, people are telling us about what’s important to them. How do we add this to our marketing so that we can connect with them on a deeper level?

- Why we have to pay attention to what’s happening in the lives of our sphere

How do we prepare for our clients’ pain points in advance?

- How I kept my business growing on medical leave

Can we grow our income and simultaneously reduce our costs?

AI and predictive analytics have become so incredibly accurate that they can tell if someone is about to make a huge buying decision. We might not be aware of it, but our online habits tell a story, and as agents, these insights can help us capture opportunities that would have otherwise fallen through the cracks.

What is Revaluate and how does it improve our marketing efforts? How does it supercharge our CRMs?

In this episode, I’m joined by Revaluate’s VP of business development, Ryan Dendievel. He’s going to answer all your questions about the software, how it works, and how it helps you get more out of your database.

Three Things You’ll Learn In This Episode

- How to mine more gold out of your database

Does a tool like Revaluate replace our CRM or can we layer it on the CRM we already have?

- Why internet algorithms know so much about our buying decisions

Real estate transactions are preceded by big life events. What are software platforms picking up on even before people do?

- The difference between Revaluate and other data analytics platforms

What’s the difference between group sociological indicators and individualized psychological indicators of buying behavior?

Guest Bio

Ryan Dendievel is the VP of business development at Revaluate, a software and data company, rated as a 2019 top 5 real estate software by The Close, an Inman Innovator Award Finalist, and a Swanepoel Top 20 Trendsetter, Revaluate researches, follows and analyzes prospects, telling top mortgage and real estate companies who is most likely to move in the next 3-6 months. Revaluate’s clients use this data to improve marketing efficiencies, target potential movers, and substantially increase ROI.

For more information, and to schedule a consultation visit https://revaluate.com.

Real estate agents operate as independent contractors, and while that has many benefits, we miss out on so many financial opportunities when we haven’t registered a business entity that’s separate from us.

By changing how our businesses are set up, we can get access to a vast number of advantages that will take our businesses to the next level.

You’ll look more professional, present yourself with a clearer and more cohesive brand, but most of all, you can get business credit. But how do you start this process when it feels so overwhelming?

Today I’m joined by a young Realtor and entrepreneur who laid out the entire process on TikTok, and now he has over 50,000 views. In this episode, Vincent Roofe shows us exactly how to establish a business entity that allows us to get credit and more.

Three Things You’ll Learn In This Episode

- The power of business credit that’s separate from us

How does a legal business entity shield our personal credit rating from taking a hit?

- How to raise capital without bringing any money to the table

Vincent is a 25-year old college student - how was he able to raise money for a number of businesses?

- Ways to get the money we need for our businesses

Can you acquire business credit without revenue?

Guest Bio

Vincent Roofe is a Howard University student, entrepreneur and Realtor. His video on establishing a legal business entity has garnered almost 54,000 views on TikTok. For more information, follow @roofetherealtor on Instagram.

Agents like to believe they can be available whenever a buyer calls for a showing, but we’ve all had that moment where we’re just too busy to make it happen.

Agents have always shown homes for each other, but the truth is the money part of the conversation can be awkward and even contentious.

What if you could get a showing assistant to meet that client without all the awkwardness? This is what Showami does.

Having a showing assistant in your back pocket allows you to serve that client and be more efficient with your time, without losing your commission. It also opens up a whole new world of income opportunities.

How does Showami work and what are some of the creative ways you can use it?

In today’s episode, I’m joined by real estate broker and founder of Showami, Matt Kuchar. He talks about his platform and how agents (both seasoned and new) can use it to their advantage.

Three Things You’ll Learn In This Episode

- How Showami protects both agents’ interests

How does the pay-per-show model save us from all the awkwardness of having someone else show our property?

- How to learn the community and get your face out there as a newbie

What benefits does working as a showing assistant provide to brand new agents?

- Why this platform also works for brokerages

If you’re a broker, can you use Showami to create opportunities within your network?

Guest Bio-

Matt Kuchar has been a licensed real estate broker since 2000. He’s been responsible for over 700 residential real estate transactions during those years. He is the founder of Showami, the fastest, easiest, and most reliable way for agents to have their properties shown when they’re not available - without giving up a cent of your commission.

For more information, and to download the app head to https://showami.com.

The life of an agent is busy and demanding, and even though we can do it all, there simply isn’t enough of us to do every job at a high level.

When we reach that point of massive overwhelm and time limitation, it’s time to hire an assistant. The problem is, many agents go about hiring and training an assistant in a way that just creates more stress and wastes this valuable resource.

What do agents get wrong when they’re hiring their first assistant? What steps do we need to take to hire an assistant who will take our businesses to the next level?

In this episode, I’m joined by real estate trainer and creator of the Real Estate Professional Assistant course, Matthew Rathbun. He shares his expert tips on getting that first hire right.

Three Things You’ll Learn In This Episode

- How to afford an assistant

It’s one thing to hire an assistant now, but how do we make sure we can afford to pay them consistently for years?

- The best tools and systems for overwhelmed agents

Can systems, apps and automations take the place of an assistant or at least prepare us for one?

- Why an assistant can significantly increase your conversion rate

Hiring an assistant who’s strong in the areas we’re weak will catapult our businesses, but how do we know who we need to hire?

Guest Bio-

Matthew Rathbun is a National Speaker, Author, Technologist, Trainer and the creator of the Real Estate Professional Assistant course. He is a licensed broker in Virginia, DC and Maryland and a licensed instructor in many states in the US. Before becoming a broker, Matthew was a high performing agent and received a number of awards and accolades throughout the year including the Virginia Association Instructor of the Year and was recognized by RISMedia Newsmaker Thought Leader in 2020.

Matthew is a certified CRS instructor and has contributed to or written various national certification and designation courses for RRC, REBAC, and REBI (all three NAR education institutes). Matthew’s emphasis is on leadership development, technology, risk management, and advanced practice of real estate.

To find about the Real Estate Professional Assistant course, visit https://www.matthewrathbun.com/repa.

There’s never been a better time to elevate your skills and your business. With so many tools at our disposal, we can increase our visibility and become thought leaders in our marketplace. But first, we have to get out of lurk-and-learn mode and into learn-and-implement mode.

How did I turn a “no” into a huge leap forward in my business? What measures did I put in place to manage my mental health during the pandemic?

In this episode, I’m joined in the hot seat by seasoned real estate veteran, Tamara Inzunza, as we cover how to equip yourself for success in 2022 and beyond.

Three Things You’ll Learn In This Episode

- How to start our day in action mode

It’s so easy to scroll ourselves out of productivity. Is it possible to make our time on social media more productive?

- The importance of creating connections away from our local markets

How do we get the transaction in our local market and still get a referral from another market?

- The real story behind Six-Figures in Twelve Months

How did one “no” inspire me to make one of my biggest dreams come true?

Guest Bio-

Tamara Inzunza is a seasoned veteran in real estate. Licensed in 1997, Tamara earned her Associate Broker’s license in 2006. For the past 24 years, she has been committed to learning while building her real estate business. As a RE/MAX agent for 15 years, she earned 100% Club and Platinum Club status multiple years, securing a place in the RE/MAX Hall of Fame.

Tamara earned the Certified Residential Specialist (CRS) designation in 2003 and has served as the regional representative for the Northern Virginia chapter. Locally, she volunteers with the Northern Virginia Association of Realtors (NVAR), serving on the Grievance Committee and on the Education Advisory Group. She also serves on the Economic Advisory Group for the Virginia Association of Realtors (VAR).

Tamara is currently the Vice President of Education and Training at Realty One Group Capital in Alexandria VA. As a Virginia Housing Certified Trainer, she has built a successful business helping first-time homebuyers in addition to serving active-duty military and veterans who are PCSing to the area as a Military Relocation Professional (MRP).

Tamara holds a Bachelor of Business Administration in Computer Information Systems from James Madison University. Presently, she is committed to helping the agents in Realty One Group unleash their potential and grow their business.

For more information, visit http://www.movingtonova.com and follow @therealtamzoo on Instagram.

With so many real estate professionals vying for customers, it’s easy to get lost in the shuffle. Unless, that is, you have a distinct design identity across your public facing branding assets.

Unfortunately, too many agents’ are branded too similarly and as a result, they constantly get overlooked.

How do we make sure our brands actually stand out? What steps can we take to create a design identity that runs across our entire online presence?

In this episode, web designer, brand strategist, architectural designer, online entrepreneur, and founder of Studio Classica, Elizabeth Averyanova shares how she helps business owners brand themselves better.

Three Things You’ll Learn In This Episode

- How to set your branding strategy up for success

What do we need to do before we start working with a graphic designer?

- Why your brand looks like everyone else’s and how to fix it

How do we establish our own unique and authentic brands in markets and locales with thousands of agents competing for business?

- The power of intentional branding

Can branding make a new agent look seasoned, tenured and knowledgeable?

Guest Bio-

Elizabeth Averyanova is a web designer, brand strategist, architectural designer, online entrepreneur, and the founder of Studio Classica. Studio Classica is a brand and web design studio that specializes in strategic, all-in-one Kajabi websites, high-converting sales pages, and online course creation, memberships, and coaching program launches.

Elizabeth helps purpose-driven female entrepreneurs, coaches, and industry leaders scale their businesses with impactful, beautiful branding and design to attract dream clients, elevate their online presence, and book out their offers while creating a lasting impact in the world.

For more information, visit https://www.studioclassica.com and follow @elizabethaveryanova on Instagram.

Having a strong social media brand is key to standing out in a crowded, noisy real estate marketplace, and graphic design is absolutely a critical part of that equation.

Fonts, pictures and language that is distinct and tailored to us can help us grow our databases, generate leads and monetize our content, but how exactly do we make it happen?

How do we make our graphic design effortless by leveraging one powerful tool? What are some of the common mistakes that are making our brands scream low quality?

In this episode, I’m joined by the Digital Product and Content Designer, and Canva Certified Creator that I personally work with. Sandee Sevilla shares high level Canva design hacks that will make all our graphics look professional and polished.

Three Things You’ll Learn In This Episode

- Why fonts and colors are so important to having great designs

What are some easily-fixable design mistakes that are costing us the attention of potential clients?

- How to avoid low-quality, stretched out, compressed and grainy images

How do we make sure we’re downloading the highest quality images and PDFs in Canva?

- The profitable power of Canva

Why are lead magnets such an important part of growing our databases and how do we create good ones?

Guest Bio-

Sandee Sevilla is a Digital Product and Content Designer, Canva Certified Creator. She provides custom design solutions to female coaches, course creators, VAs, OBMs, Social Media Managers, and entrepreneurs.

For more information visit https://www.sandeesolutions.com.

Check out Sandee’s pre-made Canva templates here.

From Fortune 500 companies to individual real estate agents, it’s important to have a brand that’s so distinct that it cuts through the noise of a crowded marketplace. Great brands don’t happen by chance, there’s a process we have to follow from our core values all the way through to our colors, logos and our messaging.

There are so many real estate agents in America, so standing out is key to our survival. How do we build a brand that becomes highly recognizable in our markets? What do the best companies do when it comes to branding?

In this episode, I’m joined by branding expert, real estate entrepreneur, speaker, and podcast host, Franke Joehl. He shares a simple but effective process we can follow to build a strong brand in real estate.

Three Things You’ll Learn In This Episode

- Why our branding needs to appease the marketplace but still be authentic

How do we make sure we’re not conveying a brand and messaging that’s confusing potential clients.

- The first step to powerful branding

What are the foundational pieces of branding that make it easier to choose the logo, slogan, colors and even the hashtags?

- How to do high-level market research without spending a dime

How can we infuse our brands with tactics and strategies from the best in the marketing field?

Guest Bio-

Franke Joehl started in the Real Estate Industry with EXIT Realty in 2015 at age 18 and through the years serving in multiple roles he has found his passion for Teaching, Coaching, and Developing Agents and Brokerages. Starting in the industry as an executive assistant for a team, becoming a licensed agent, transitioning to Director of Agent Development for a multi-location brokerage to ultimately moving into a Leadership role with a regional sub franchisor, Franke has been on multiple sides of the Real Estate Transaction and uses this knowledge learned to teach and train agents and brokers to success using Social Media.

Currently serving as Director of Operations for EXIT Realty Alabama and Mississippi, recently named EXIT Realty Corp. International’s 2021 Region of the Year, Franke is responsible for maintaining franchise records and compliance, onboarding of new offices, coaching and training of agents, and overall operations for the entire region. Franke is a National Speaker, speaking across the US and Canada and the creator of Fearlessly Authentic Coaching and The Fearlessly Authentic Podcast, which are dedicated to helping real estate agents with all things Social Media, Marketing, and Branding while still being their Fearlessly Authentic Self.

For more of Franke’s branding strategies, subscribe to his YouTube channel, and text FRANKE to 85377. Follow @frankejoehl on Instagram.

Agents are very comfortable talking to their clients about the process of buying a home, but get really nervous when it comes to bringing up commissions.

With the buyer commission changes coming down the pipeline, talking about the numbers and the specific value we bring to the transaction is how we’re going to survive.

One of the best things we can do right now is equip ourselves with the designations and certifications that make these conversations easier, and allow us to exemplify our expertise, and not get taken out of business.

Why is the ABR designation a great way to prepare for what’s coming? In today’s episode, I’m elated to have fellow real estate speaker and author of Straight Talk for Real Estate Success, Monica Neubauer back on the show. We go through some tips from her book and the resources that will help us succeed in a competitive market.

Three Things You’ll Learn In This Episode

- How to prepare for the inevitable changes coming to real estate

What changes can we expect to hit the real estate industry and how do we get ahead of them?

- Why our jobs truly begin in the consultation

How do we prepare our buyer clients financially and emotionally for buying homes in an uber-competitive market?

- The power of a Transformational Information Guide (TIG)

How do we provide so much value to our customers they won’t need to go to YouTube or other agents for information?

Guest Bio-

Monica Neubauer is a national speaker, host for the NAR Center for REALTOR® Development Podcast, author of Straight Talk for Real Estate Success: 80 Tips for Structuring, Organizing and Promoting Your Business, and an education junkie. As a Maverick Motivator, Monica will show you the power of being an independent-minded person who believes in the freedom to choose your own definition of success. Get ready to feel energized with new possibilities while enjoying the journey.

To buy Monica’s book, go to
https://www.amazon.com/Straight-Talk-Real-Estate-Success-ebook/dp/B08TJ2NBC8.

Listen to The Center for Realtor Development Podcast at http://crdpodcast.com.

For more information, visit https://www.monicaneubauer.com, follow @monicaneubauerspeaks on Instagram or connect with her on Facebook.

Resources Mentioned

http://training4re.com

@narresearch

Straight Talk for Real Estate Success - 80 Tips for Structuring, Organizing and Promoting Your Business

Way back in February this year, Zack Boothe blew our minds with his lucrative Driving for Dollars marketing system. Today he returns to share the results of his mission to turn $1,000 into $40,000 in 40 days.

Not only did he meet and exceed his income goal, he also created a database of 11,000 cash buyers and even worked the strategy from another continent!

Why does Zack consider wholesaling the most lucrative real estate strategy there is? How can we start getting our own wholesale deals?

In this episode, the founder of Driving For Dollars Mastery returns to share the amazing outcome of his mission and what he learned from it.

Three Things You’ll Learn In This Episode

- The lucrative advantage of wholesaling

More people are interested in wholesaling now than ever before, how do we get ahead of the competition?

- Why wholesaling is such a powerful strategy

If someone values a speedy transaction over the best price, they are the perfect candidate for wholesaling. Does the strategy take advantage of them or actually solve a huge pain point?

- How to get a great coach in your corner

What are the 3 things we need to be looking for in a coach, and how do we identify them?

Guest Bio-

Zack Boothe is the Founder of Driving For Dollars Mastery, where he helps people replicate his success through real estate investing. Just a few years ago, Zack was a window cleaner. You can even find his window cleaning tutorial videos on Youtube with millions of views. He even ended up on the History Channel because of those window cleaning tutorial videos. Although he achieved success with his window cleaning business, he always dreamt of being a real estate investor. Taking a leap of faith, he walked away from window cleaning, and within a handful of years, he was making over a million dollars per year from real estate investing.

Zack now has his own company, a successful podcast and YouTube channel where he dedicates his time giving back and helping others get started in the competitive game of real estate. This year, Zack launched the Driving For Dollars Mastery podcast and it is already in the top 1% of podcasts in global popularity. Recently on his YouTube channel, he did a 40 day challenge. The goal was to turn $1,000 into $40,000, he was wildly successful, making $93,000 and also buying two rentals with over $100,000 of equity. When he isn’t helping people make money through real estate, Zack can be found spending time with his wife and two children and hiking the mountains of the Western United States.

Listen to Zack’s first episode on the podcast HERE.
( https://www.markilemons.com/blog/zack-boothe )

For more information and to find out about the 40 in 40 challenge visit https://dfdmastery.com/40in40/.

To get a free trial of Mojo Dialer use the promo code PIN (https://www.mojosells.com/)

Get a free trial of Batch Skip Tracing using the promo code DFD. (https://batchskiptracing.com/)

Listen to the Driving for Dollars Mastery Podcast on your platform of choice.

Many real estate professionals will admit that since the pandemic hit, their LinkedIn profiles have gone untouched and are virtually gathering dust. But having a lacklustre page could be putting off strategic partners and clients, and costing you a ton of money.

Well, it’s time to dust off our profiles and make them anything but basic.

What are some of the biggest LinkedIn blunders agents are making, and how can we fix them in minutes? How do we leverage the real estate of our LinkedIn pages so that we’re visible and impressive?

In this episode, entrepreneur, speaker and author of LinkedIn Profile Optimization For Dummies, Donna Serdula gives us simple but effective ways to up our LinkedIn game and make our profiles POP!

Three Things You’ll Learn In This Episode

- The first thing we need to do to optimize our profiles

LinkedIn is better on mobile. How can we possibly optimize our profiles when we don’t even have the app on our phones?

- How to do SEO on your LinkedIn profile

If someone is searching for someone who does what you do, what keywords are they actually typing in, and how do you make them part of your headline?

- Why your profile isn’t a glorified resume

Can we get away with copying and pasting our resumes on Linkedin, or does this actually work against us?

Guest Bio-

Donna Serdula is an entrepreneur, LinkedIn expert, speaker and author of LinkedIn Profile Optimization For Dummies. Donna pioneered the concept of LinkedIn profile optimization, realizing early on that the LinkedIn profile was so much more than just an online resume.

In 2009, she walked away from her successful sales career and founded LinkedIn-Makeover.com. Her mission: To help people realize their Internet identity and shape one that makes an impact and leads to opportunity. From that day on, Donna Serdula became the chief influencer, advocating and evangelizing the importance of taking control of your Internet identity. By presenting yourself in a way that inspires and builds confidence in your abilities, products, and services, you are shaping your future.

For more information, visit https://www.linkedin-makeover.com.

Optimize your LinkedIn headline with Donna’s Headline Generator. ( https://www.linkedin-makeover.com/linkedin-headline-generator/ )

As real estate professionals who spend A LOT of time having conversations and building relationships, there’s no way we can remember all the details we accumulate without a little extra help. So is there a simple way to keep track of everyone we connect with?

Yes, a CRM allows us to do all this and more. Why is a good CRM so necessary? How can we use the information we have to make us unforgettable?

In this episode, we’re joined by the COO of Wise Agent, Eleni Sommerschield. She shares why a great CRM is the secret weapon of an exceptional agent.

Three Things You’ll Learn In This Episode

Why segmenting your database is a must

How can we use the client details we have in our CRMs to create an extra special customer experience?

How CRMs make our lives easier

As agents, we’re talking to people all the time. Why does a CRM make it so much easier to keep track of everything?

How to supercharge your database

What are the additional features of a CRM like Wise Agent that turn the system into a killer marketing tool?

Guest Bio-

Eleni Sommerschield is the COO of Wise Agent, a CRM that's smart and affordable. Eleni runs the day to day operations for Wise Agent, working to create the most useful and comprehensive CRM by leveraging technology, and giving agents the information they need to build and scale their business.

To get a 14-day free trial of Wise Agent and to get started, head to https://wiseagent.com and click on ‘Sign-Up Free’.

You can also get a 20-minute getting started session and more!

As an independent broker operating in a market dominated by the Zillows of the world, it can feel like we’re going to be driven out of business at any second. The truth is, we can still own a slice of the market without the big budgets of well-known brands, if we focus on the advantages we have over them.

How do we use marketing to make sure people know us and want to hire us? How do we deal with the loneliness and burnout that often comes with real estate? Why do we need to stop agonizing over the things we can’t control?

In this episode, I’m joined by New Jersey real estate broker, LaNa Jones-Jules. We talk about some of the mindset challenges we face as Realtors, and how to navigate them effortlessly.

Three Things You’ll Learn In This Episode

- How to keep the best talent in your brokerage

What’s the difference between retaining agents and keeping them?

- One sign that you need to beef up your marketing

Are you consistently marketing and adding value so that people never question what it is that you do?

- How to make peace with what we can’t change in business

Everyone needs a pay-them-no-mind list for the things we can’t control. How do we build one for business?

Guest Bio-

LaNa Jones Jules is the Broker of Record for Jules Realty, Inc., a family owned, Newark, NJ based real estate boutique. Jules has been working as a New Jersey licensed real estate sales professional since 2004. She enjoys working with first time home buyers particularly people who are relocating from the NYC metro area to the suburbs as she made that same move from Brooklyn, NY to Essex County, NJ after she married. Having grown up in a military family she understands the pressure on all family members when it comes to relocating.

Prior to working in real estate, LaNa worked in the entertainment industry for several years and has extensive experience working closely with clients who require unique, discreet, specialized attention. She is a hardworking and dedicated leader who is passionate about helping her clients achieve their real estate goals. Whether you are a first time home seller or buyer, landlord, investor or anyone in between, Jules has the patience and skills to assist you.

For more information visit https://www.julesrealty.com/ and follow @ljjules on Instagram and Facebook.

Now more than ever, our jobs require us to be on camera and present ourselves in the virtual world.

If you’re going to have your camera on, then you better be strategic about how you’re showing up - no resting b**** face, and no disorderly background.

In large Zoom calls, we might think we can get away with not making an effort, but people notice, and that hurts our brands.

How do you show up to Zoom calls so well-prepared and ready to engage that it helps us build relationships? What can we do to make our video backgrounds enhance our brands?

In today’s very special 100th episode of Social Selling Made Simple, I share tips you can implement right now to use Zoom at the highest level.

Three Things You’ll Learn In This Episode

- Why virtual backgrounds don’t work

What are the shortcomings of virtual backgrounds, and is there anything we can do to improve their use?

- The secret to creating your own video oasis

How can you turn a small corner in your home into a world-class, Zoom-worthy studio (even if the rest of your house is chaotic)?

- How to show up and show out on Zoom

Virtual meetings aren’t just a communication channel, they can be a powerful branding tool. What are the advantages of implementing strategic visibility?

As real estate agents using social media to expand our reach, we’re basically choosing to be public figures, and as our profiles rise, we might have to shift our expectation of privacy.

We are our own broadcasters in the name of real estate, and that means more recognition out in the world. The question is, how do we adjust to this newfound local fame? What steps can we take to protect ourselves in public? How do we combat marketing FOMO and shiny object syndrome?

In this episode, I’m joined by Atlanta Metro agent and content creator, Tonya Jones. We talk about the challenges of becoming a public figure.

Three Things You’ll Learn In This Episode

- The challenge of becoming well known on social media

With a high risk of people cloning our Instagram accounts, is it smarter and safer to make our accounts private?

- How to brand yourself if you have many agents with the same name as you

How do we leverage our unique expertise, stats and accomplishments and create a brand and identity no one else can claim?

- How to combat FOMO and shiny object syndrome

What’s the one thing we always need to return to when we’re tempted to dabble in something new?

Guest Bio-

Tonya Jones is a Metro Atlanta Real Estate Agent and content creator devoted to helping people buy or sell a home with as little stress as possible!

To connect with her and watch her content, follow her on Facebook and Instagram.
FB: https://www.facebook.com/TonyaJonesMetroAtlantaRealEstate/
IG: https://www.instagram.com/tonyajonessellshomes/

Contrary to popular belief, TikTok isn’t just a platform for dance videos and funny hacks - it’s a massive marketing vehicle, with personality, familiarity, and relatability baked into it. It’s the perfect marketing channel for Realtors!

We know that TikTok has all this goodness going for it, but why are so many Realtors still so resistant to it? How can we start making really good TikTok content that will get people to stop scrolling?

We found the ultimate TikTok expert to unlock the door to leveraging the almighty TikTok. With 1 billion views and 2.3 million followers, Maayan Gordon is the PERFECT person to teach us about TikTok mastery.

You’ll learn how to succeed on the platform, and use it to gain visibility, influence and even clients.

Three Things You’ll Learn In This Episode

- Why TikTok solves the “secret agent” problem

It’s not as easy as we think for people to locate agents. How can we leverage TikTok to get more visibility in our markets?

- The best content to share on TikTok

You don’t have to tell people everything on TikTok, why are quick and easy-to-implement tips the best move?

- How to get more out of your TikTok content

As short as TikTok videos may be, they are actually perfect for repurposing. What other ways can we leverage the content for very little extra time but lots of reach?

Guest Bio-

Maayan Gordon is a TikTok and LinkedIn Consultant, Influencer Marketing Maven, Superconnector and Social Media Psychology expert. With over 1 billion video views and over 2 million followers, Maayan has mastered social media at a high level. She teaches people to make social media work FOR them not AGAINST them. Maayan recommends custom tailor PROVEN strategies to make growing on social media EASY without the confusion, overwhelm, or frustration!

For more information, visit https://www.maayangordonmedia.com or connect with her on
LinkedIn - https://www.linkedin.com/in/maayangordon/
Instagram - http://@maayangordonmedia

To sign up for her TikTok course head to https://www.maayangordonmedia.com/tiktokcourse

The path to inaction is paved in excuses and procrastination. If we want to achieve anything in our lives, we only have to decide between making progress and continuing to make excuses. How do you choose the path that leads to your dreams?

We all have our fair share of baggage, and it’s easy to blame the past, trauma and other people when our lives are stagnant. But we bear the full responsibility for where we are today. The good news is, if we’re not happy with anything in our lives, we have full control to change, shift and improve.

How do we admit to ourselves that we’re not perfect and that we need work? What is the process of self-awareness and improvement that we all need to commit to?

In this episode, I’m joined by motivational speaker, entrepreneur, and certified behavioral coach, Javonne Steward. She shares her inspiring story, and her strategies for cutting out the excuses that keep us from action.

Three Things You’ll Learn In This Episode

- Why success starts with personal responsibility

When you accept responsibility and take control of matters, both good and bad, everything else in life will start to get easier.

- How to change your mindset so you can stop making excuses

The path to progress includes a self aware, personal development phase. How do we spark a change in our behavior?

- The power of knowing your triggers

Being self aware and knowing what triggers you is actually a superpower. Why are we at a huge advantage when we’re real with ourselves?

Guest Bio-

Javonne Steward is a motivational speaker, entrepreneur, certified behavioral coach, and devoted mother who values dedication, service, and excellence. Javonne is the founder of No Excuse Today, an organization focused on the principle of taking action in your life. Simultaneously, she is the creator of Pillow Thingy LLC, a novelty pillow company designed to encourage creativity, imagination, and entrepreneurship. In addition, she has also received acclaim for her first children’s book which she authored and self-published.

Javonne brings unique perspectives, empowering her audiences to unleash their untapped potential. Using real-world examples, Javonne sheds light on how our innate talent is invaluable to those we seek to impact. Audiences love her presentations because they leave able to implement her practical strategies, personally and professionally.

Given her accomplishments and trajectory, you might not have guessed Javonne spent more than a decade in foster care before being adopted. Despite that experience, she has not only transformed her own life, but she has dedicated her work and purpose to the transformation of others, especially the lives of our younger generations. With a knack for making meaningful connections and an insatiable appetite for helping others maximize their potential, Javonne knows how to rock any stage, connect with the crowd, and provide the necessary instruction for others to do the same.

For more information visit https://javonnesteward.com and follow @javonne.steward on Instagram.

Take Javonne’s FREE self-awareness assessment here.
https://profiles.innermetrix.com/VO/90786b1d/en

Uber, Tesla, and Canva are successful businesses with one thing in common - they all run referral programs, and grow their customer base through the people that already do business with them.

Real estate agents, on the other hand, have a ton of people they’ve done a great job for, but never go after referrals, and this is an expensive mistake. How do we go about changing this?

What makes referrals a more efficient marketing channel than anything else? In this episode, I’m joined by Realtor, mentor, educator, speaker and author, Kimberly Offord. She shares how she gets 90% of her business from referrals, and how we can implement that in our own real estate businesses.

Three Things You’ll Learn In This Episode

- How to earn up to a $120k more this year

Why are referrals the only way to outsell the agents who spend more on marketing?

- The easiest way to ask someone for a referral

Asking for referrals can feel awkward, but it doesn’t have to be. How do you ask without having to talk to someone directly?

- Why you have to consistently nurture your database

Your database isn’t just a collection of contacts, how do you trim it down so you’re putting your efforts on the right people?

Guest Bio-

Kimberly Offord is a Realtor, Mentor, Educator, Speaker and Author who always allows her passions to direct her life path. She is the author of three real estate publications. Work for the Referral, Not the Commission, Recipe for Referrals and The Referral Gratitude Journal. In 2006, Kimberly began a career in the real estate industry working for a boutique brokerage until 2015 and then starting her own. In December 2017, Kimberly joined Fathom Real Estate as the Designated Managing Broker and District Director opening the first Fathom Realty office in the city of Chicago. With Fathom Realty, she mentors and coaches new and emerging Realtors.

She is a member of the Chicago Association of Realtors (CAR), the Illinois and National Association of Realtors. She has served as a past Board of Directors member for the Chicago Association of Realtors Education Foundation. Currently she is the Chair of the Professional Development Committee for CAR. She is also a member of the CAR Diversity Committee and the “CAR 77.” Both organized to promote and celebrate the association's commitment to diversity in the Chicago communities. She has conducted free financial workshops, written several blogs and has served as keynote speaker for graduations, workshops, community empowerment fairs and various other events.

To buy Kimberly’s books, visit Markilemons.live.

In today’s listing scarce market, real estate investors hold the key to more property, more deals, and more income. Surprisingly, very few agents ever engage with investors. Most of us treat them as competitors, instead of allies in a challenging market.

The bottom line is, if we aren’t actively building relationships with investors, we’re shooting ourselves in the foot.

What are real estate investors looking for in potential Realtor partners, and how do we approach them? How do we apply an investor’s mindset to everything from homes to buying exotic cars?

In this episode, I’m joined by Sunil Saxena, an MD who decided to bring his skill set and talents to the world of real estate investing. He shares how Realtors can double their business and their commissions by getting an investor (or three) on their side.

Things You’ll Learn In This Episode

How to get investors to want to work with usEvery agent should have 3-5 investors in their back pocket. How can we get in front of Realtors by jumping into their DMs with value-driven personalized video messages?

What agents need to learn if they want to appeal to investorsInvestors are obsessed with numbers and the bottom-line. What are the 3 numbers that drive their decision to go into a deal?

The massive potential of house hackingDr. Sunil lives in a multi-million dollar home paying only $1250. What is his secret?

Why we should be using migration patterns to our advantage

How can we get a piece of the action in “Zoom towns” and use an emerging housing trend to make more money.

Guest Bio-

Dr. Sunil Saxena is a life-long entrepreneur, author and speaker. He has started 6 successful companies mostly focused on real estate and real estate development. Dr. Saxena has been active in the DC real estate market since moving to the area in 2001. He has been involved in construction, remodeling, development and sales.

He has completed over 100 projects including small rehabs to larger multi-unit projects. Dr. Saxena graduated from medical school and practiced Emergency Medicine for 8 years before retiring from medicine in 2009.

For more information, visit https://thesaxenacompany.com and follow @thesunilsaxena on Instagram.

The faith of a mustard seed, the mentality of a dope fiend, a solid plan to hit the ground running - this is how we combat the fear that makes us question our capabilities.

Fear will always be present in the entrepreneurial journey, but we can either succumb to it, or use our mindset to push through it.

How do we deal with fear when it does arise? What actions can we take to break through barriers of entry in real estate?

In this episode, I’m joined by Houston Realtor, Kelli Johnson to discuss the mindset of a successful agent.

Three Things You’ll Learn In This Episode

- How to become a full-time real estate agent

If you’re a part-time real estate agent, at what point do you know you’re ready to take the leap and become a full-time agent?

- The power of anticipating fear

How can you fortify yourself from fear in advance, and build yourself up so you shut it down when it hits?

- How mentality shapes our behavior

What surprising lesson can we learn from the mentality of a dope fiend?

In a distressed market, the agents who do well center their marketing on being a helpful resource and an ally during hard times. The only challenge is, the markers of a distressed property market are unlike anything we’ve seen before, so we might miss the opportunity if we don’t know what to look for.

As an agent with little to no experience with defaults, short sales, and foreclosures, how do you navigate this market and prepare for it ahead of time? What word do we need to make a central part of all of our marketing efforts?

In this episode, I’m joined by North Carolina agent Karen Hocutt. We discuss how to prepare your business and your marketing for growth in the second half of 2021.

Things You’ll Learn In This Episode

-Why the distressed market will look different in 2021

Today’s distressed market won’t be the same as the distressed market we saw after the 2008 crash. What unique factors are going to be present in this market and how do we prepare for it?

-How to infuse your marketing with empathy

How can we be more empathetic, collaborative and helpful by changing one word in our marketing vocabulary?

-The key to finding the right certification for you

How do we choose the right certification and designation for our real estate business goals?

-Why I let go of TikTok, Twitter, Snapchat and Clubhouse

Is it possible to get more leads and engagement on social media without creating more content or being on every platform?

The status quo in real estate dictates that agents get leads, and LOs have to ask, compete, and cold call for that business - but what if you could flip that and create the ultimate win-win by partnering up?

Agents and LOs are perfectly positioned to differentiate themselves, dominate the marketplace, generate better leads and close more deals when they WORK TOGETHER.

What are some of the bigger opportunities agents and LOs can capture through collaboration? Why are systems the key to success in marketing?

In this episode, marketing expert and CEO of Paragon Digital Marketing, Luke Shankula talks about the power of “Agent-LO” partnerships and how to create value for both sides of the relationship.

Three Things You’ll Learn In This Episode

-How to build a recognizable brand in your market

In a highly competitive market, we need to use marketing to stay in front of people. What quick, easy and highly affordable ad campaign can we run to maximize our reach?

-The power of differentiating yourself from the average LO

How can loan officers separate themselves from the average cold calling agent by providing value and consistently delivering what agents really want?

-Why systems and automation are critical to our success

When it comes to systems, real estate agents have a low adoption and utilization problem, and we’re leaving money on the table because of it. What systems should we invest in if we want to get better marketing results?

Whether we’re in real estate, education, or any other industry - our ability to succeed is directly connected to the tools we have, and the practices we put in place.

Journaling is one of the more powerful practices that allow us to reflect, learn, organize our thoughts and come up with new ideas. If you’re trying to figure out how to build your business, journaling should become a habit.

In today’s episode, I’m joined by two entrepreneurs and twin sisters who developed specialized journals that help people succeed in business.

What are the benefits of journaling and how can we use it to infuse our brands with authenticity? In this episode, real estate content marketer and speaker, Carrie Jo Little, and educational leader, Dr. Mina Blazy share insights and lessons from their journals.

Three Things You’ll Learn In This Episode

How to set yourself up for success from day 1

What tools can new real estate agents use to “build their inbox” and create a pipeline?

Why authenticity is so important

What opportunities do we miss out on when we don’t live authentically through our business and marketing?

The power of being reflexive, not reflective

The present moment we’re in is packed with powerful insights. What’s the difference between being reflective and being reflexive in the moment?

How are agents and investors generating thousands of motivated seller leads in a low inventory market, without direct mail or cold calling? Now more than ever, the focus of our seller lead generation needs to be quality over quantity, especially online.

Our ads and content need to cut through the noise, and reach the people who are ready to take action right now.

Why is Google a great place to generate motivated leads? How do we use it with Facebook to supercharge our ad campaigns? In this episode, I’m joined by marketing expert, real estate investor and co-founder of Motivated Leads, Chad Keller.

With over 5000 motivated seller leads generated across the country, Chad shares his high-level marketing tactics that work in any market.

Three Things You’ll Learn In This Episode

Chad’s winning strategy for turning Google into a solid seller lead source

If Google is the largest search engine on the planet, how do we leverage it to generate motivated seller leads?

How to write ad copy that converts the leads you want

What keywords do we need to include in our advertising to cut through the noise and speak directly to the sellers we’re looking for?

How to increase your advertising ROI by going super narrow in your focus

Why is Chad Keller so laser-specific about the kind of home he’s looking for and including it in his ads?

Are we in a low inventory market where it’s impossible to get listings, or are we just in a market that requires a different approach?

Agents who are complaining about a lack of inventory in the market are buying into a false perception and talking themselves out of a job. In the very same marketplace, there are agents who are generating seller leads, and even listings.

What sets them apart is mindset, action and being able to lead sellers out of fear and into confidence and clarity.

What factors are driving the perception of a difficult market? How do we find the opportunities in this market?

In this episode, I’m joined by International Speaker, Trainer and Bestselling Author of Success with Listings: How to Find, Secure and Sell More Listings, Knolly Williams.

He shares how to navigate the current market, his 46-step listing system and how to help sellers overcome the fear of listing their homes.

Things You’ll Learn In This Episode

The three buckets of listings you need to go after

How do we ensure success, relevance and scalability by making the bold decision to become listing specialists?

The best script any agent can use right now

What statement do we need to remove from our vocabulary if we want to separate ourselves from the agents who are complaining about low inventory?

How to get your unfair share of the market

You receive what you affirm in your business, how do you stop worrying about other agents and focus on the competition that really matters?

Why the low inventory market is a perception we can change

How do you empower sellers to see possibilities in the market using Knolly’s brilliant “trial listing” strategy?

In a rapidly evolving marketplace, agents who define themselves by their job title, and not by value risk getting left in the dust. Seeing the market through the lens of a traditional transaction will make us irrelevant, fast.

To stay ahead, we have to redefine what it means to work in real estate, and think beyond buying and selling homes.

What critical steps do we need to take to form our value around our time, talent and identity? How do we find unique opportunities to solve pain points? What mindset do we need to switch into if we want to succeed in a low inventory market?

In this episode, entrepreneur, author, life and business coach, investor and host of Ambition, Honey & Hustle, Candace Spears, shares why tapping into your superpowers makes you a better entrepreneur.

Three Things You’ll Learn In This Episode

The amazing power of knowing your value

When our identities get wrapped up in our failures, we lose sight of the value we bring. How do we snap out of self-doubt, and remind ourselves of our brilliance?

Where the greatest opportunity lies for agents today

Is your mind open to the value-add real estate adjacent opportunities you can add to your service offering?

How to create new lanes of value in real estate

How do we look beyond the structure of a traditional real estate transaction so that we’re always relevant and valuable under any market conditions?

Many real estate agents believe that they have to be open 24/7 in order to be successful in our profession.

They’ve bought into the lie that building a competitive business requires agents to give up all their time. This doesn’t have to be true for us.

It’s possible to have a thriving business without 80-hour weeks and burnout, by choosing to work by relationship and referral. Agents who grow by nurturing their database get to dictate their schedule, work manageable hours and are better equipped for market shifts.

How can we grow a better business by valuing ourselves and respecting our own time? In this episode, I’m joined by agent, team leader and president of Business by Referrals, Garrett Maroon. He shares how he built a successful business that runs on relationships.

Things You’ll Learn In This Episode

Why your social circle isn’t doing business with you

If we want our friends and family to do business with us or refer people to us, we have to get them to see us in a real estate context. How did Garrett do this and grow his database from 40 to 300 people?

How to choose the right CRM

You just need a place for your information to live so you can take care of your people, it doesn’t need to be more complicated than that.

The limiting belief agents have to overcome

We don’t have to be available 24/7 to make our clients feel like we’re doing a good job. If we prove ourselves to be valuable, people will respect the schedules we set.

How clients treat us starts with how we treat ourselves

When clients don’t respect our work boundaries, it’s our fault for not setting expectations and protecting our time. How can we expect to be valued if we don’t value ourselves first?

Entrepreneurship comes with crushing lows that can wreak havoc on our mindset and destroy our momentum - if we let them.

The hardest moments of this journey are the failures, but those challenges can be the greatest teachers, not just for ourselves but for those around us.

Even if we don’t get things right every time, there’s so much value in our experiences. The entrepreneurial journey has been about constantly tweaking who I am and what I have to offer so I can align with the best opportunities.

What are some of the biggest personal, professional and financial challenges I’ve faced? How do I use what I’ve learned throughout my life to constantly better myself?

In today’s episode, I’m in the hot seat with agent, Kim Tracy. We have a really deep conversation about some of the most powerful experiences that have shaped me as a business owner and a woman.

Three Things You’ll Learn In This Episode

The power of mentorship

Mentorship is an important part of becoming the best versions of ourselves, but it can be hard to get access to the high-level people we can learn from. Volunteering is one of the best ways to meet people whose time is usually expensive. We can’t expect to be around the best mentors if we don’t come from a meaningful place.

Why our failures are a gift to the world

Our past experiences and failures are our future skillsets and provide us with the wisdom we can impart to other people. Even if things went wrong in a venture, don’t minimize all the skill sets that have brought you this far. How do we remind ourselves of this every day to crush self-doubt?

How relationships play into our momentum

It’s impossible to propel to the next level without assessing our relationships and what they really mean to us. It’s important to be around people we like, and people who actually help us improve daily. How do we find a tribe of people who think like us and make the journey easier?

Successful marketers don’t have to tell us what they’re doing. The results they get in business are evidence of a foundation of value, systems and intention.

In real estate, it’s so easy to get bogged down by distractions, inefficiency and a lack of boundaries. When we’re not getting the results we want, the first area we need to examine is our daily work routine.

To become effective and unstoppable, separate the essentials from what’s not moving the business forward.

What are some of the key systems we need to have in place? What is the difference between being productive and being busy?

In today’s episode, I’m joined by national speaker, and author of Straight Talk for Real Estate Success, Monica Neubauer. We discuss her book, and her strategies for building a strong real estate business.

Three Things You’ll Learn In This Episode

Why being busy isn’t the same as being productive

If we don’t create systems that bring efficiency into our businesses, it’s easy to end up wasting time on things that don’t serve us. Productivity is going onto social media to further our goals, while aimless activity is spending time on social platforms without a clear intention.

How to engage with the public in strategic ways

To stand out in our markets, we have to create a strong, personable presence in our localities. One of the best ways to do this is to make connections in local government. It gives us the opportunity to deepen community relationships, become experts on the local housing market, and create highly relevant social media content.

The importance of balance

Develop healthy boundaries between your work and personal life. Don’t be so focused on professional development that everything else suffers, and don’t neglect carving out enough time for income generating activities.

Real estate teams are a powerful vehicle for growth and success, but they still remain heavily misunderstood and underutilized by agents who desperately need the structure and freedom they provide.

In order to build a team, it’s critical that we shift from thinking like an agent to thinking like a business owner. The best and highest use of our time as agents is becoming better salespeople, interacting with clients, setting the vision for the business and doing what no one else can do.

If we’re spending our time on tasks below our pay grade, we hold ourselves back from the things we need to be doing to be profitable.

Most real estate businesses fail to grow because agents are distracted by tasks that don’t move the business forward. Teams allow us to maximize ourselves in a way working on our own never will.

When do we know we’re ready to start a team? How do we make sure we’re building our businesses in the correct order? What makes good teams so valuable and attractive to agents?

In this episode, author, speaker, coach and real estate team dynamics expert, Pamela Ermen shares the framework for building a stable team and a powerful business.

Three Things You’ll Learn In This Episode

Who we need to hire first on our teamsPeople tend to gravitate to what they think they do well, but if it’s not the best and highest use of their time, the business won’t grow and they won’t free themselves to focus on what matters. Our first hire has to be where you are spending most of your time below your pay grade.

Evolution vs. revolution in real estate growthEvery time you go through an evolution in the growth of your team, it will cause a revolution. The status quo in the business will be challenged, and we’ll experience some growing pains with that. The problem is most team leaders confuse revolution with failure or problems. Revolution doesn’t create weaknesses. It exposes the places where our systems and leadership have to rise to meet the new level of growth.

How to hire for a purpose, not because of a pain pointAvoid hiring just to mitigate an immediate pain point. Hire with purpose in mind instead. Take a systematic and strategic approach to growth so you’re not hiring people with no long-term purpose in your business. Build the right systems first so that when you hire people, they are able to plug into something to free you, instead of becoming another ceiling in the business.

To build a valuable and successful real estate business, we have to put key pieces in place in our lives and take deliberate actions every day.

We can either build a business that burns us out or gives us freedom and allows us to earn the most money for what we have to offer.

In 2020, there were certain critical pieces I put in place in my business to emerge stronger.

How did I use my time at home to increase my streams of income? What are the biggest life lessons I apply in my business?

In this episode, I have a conversation with the President of the Women’s Council of REALTORS-Atlanta Network, Eboni Killian. We discuss how to set ourselves up for success.

Three Things You’ll Learn In This Episode

It’s hard to sell a real estate team or individual business. Instead, think of a real estate franchise opportunity that you can roll your business into so you can create your exit strategy.

We have to focus on getting the most out of our time, and finding the position, job, title and real estate path that earns you the most amount of money for what you do.

Video is not about looking perfect. If we focus on perfection, we won’t get started. The two most important things about video are consistency and content.

If you want to succeed in real estate and build a sustainable business, you need to have a powerful marketing system. We need a repeatable and scalable process that helps us generate leads.

We’re in the real estate business and whether we want to list, flip, or wholesale a property, it’s impossible to do so at a high level without a marketing plan.

In today’s low inventory market, it’s important to be extremely dialed into our local markets so we’re able to identify and maximize our earnings through off-market deals.

How do we start generating leads and identifying listing opportunities? What source of leads do agents overlook and ignore to their own detriment?

In this episode, I’m joined by investor Zack Boothe. He shares how he went from window washer to millionaire investor, and how to generate great deals right now.

Three Things You’ll Learn In This Episode

How Zack adds 100 Properties to his lead generation list per hourAt the moment, the biggest problem in most real estate markets is low inventory. Using the Driving for Deals system and the app Deal Machine, you can generate leads and start building a list of motivated sellers.

The best way to find motivated sellers in a low inventory marketInstead of trying to convince every homeowner to sell their home, look for the property owners who have a pain point you can solve. In our markets, there are many tired landlords, and people who are burnt out on owning a home. Look for physical signs of neglect in the home to know if and when to make an approach.

Why real estate agents miss out on great listing opportunitiesMost real estate agents feel like wholesalers are taking money out of their pockets, and that they are our competition, but they can actually be our collaborators! Most wholesalers are very specific about the kind of properties they buy and they pass the rest to their Realtor partners. Building relationships with these investors is one of the best ways to boost our businesses.

Sales and networking require us to effectively communicate with strangers. In those situations, many agents struggle to separate themselves from the crowd, and fall into the trap of simply being seen as a commodity.

We all have things that make us different. What we’re passionate about, the value we bring to the table, the niche we serve and our own personal journeys that set us apart.

When we’re able to present ourselves leading with these things, we get elevated to the status of an expert in the eyes of the people we meet.

How do we find the niche we can dominate? Why are stories a central part to sales? In this episode, I’m joined by internationally-recognized consultant, speaker, coach and author of the new book, The Introvert’s Edge to Networking, Matthew Pollard. We talk about what it takes to get better at selling ourselves.

Three Things You’ll Learn In This Episode

The biggest misconception people have about introverts and entrepreneurship

It’s hard to convince the world that introverts can be good at selling, and that’s because there are a lot of misconceptions about what introversion means. Being an introvert doesn’t mean you can’t sell, it’s just about where you draw your energy from, and that your path to success is often different.

Why niching down offers more options than we think

Niching down allows us to become an authority in a specific space. One mistake we make is thinking there’s limited niches available. We can niche on demographics like retirees, by occupations such as medical professionals, or we can niche down based on an outcome or a specific result we can get for people.

How to sell more effectively by telling stories

When it comes to sales, agents often over complicate everything and overwhelm people with information, which puts them off. Instead of overloading them, we have to tell stories to short circuit the logical mind and reach them on an emotional level. People resonate with stories more, and when we embed our communication with names and anecdotes about changing people's lives, we get attention and spark a relationship.

One of the most important marketing fundamentals we need to make a reality in our own lives and businesses is finding and dominating a niche. When we create our own lane, we’re able to have a clearer message, stand out more, understand our clients and serve them at a higher level.

Mobile home investing is one of the most fascinating and profitable niches in real estate. Today, I’m joined by an entrepreneurial couple who have flipped over 400 mobile homes, and are now teaching other people how to build wealth and financial freedom in the same space.

What strategies can we put in place with mobile homes so that they solve problems for other people? How can we use platforms like YouTube to dominate a niche and showcase our unique value proposition?

In this episode, I’m joined by the co-founder of Trailer Cash Academy, Jay and Samera Harvey. They share how they got started and what helped them rise to the top of this niche.

Three Things You’ll Learn In This Episode

Why mobile home investing serves an important purpose

Affordable housing is an issue in every metropolitan area in this country, and mobile homes can be a worthy answer to this problem. By investing in mobile homes, we can contribute to improving the lives of families in our communities.

Why we shouldn’t be on every social media platform

There’s so much pressure for us to be on platforms like TikTok and Clubhouse, but it’s important to remember how easily those shiny objects become distractions that take us away from our goals. Protect your time, if a platform is not where your ideal clients hang out and what makes you money, it shouldn’t be a priority.

How to create a client avatar

Think back to who you were at the time that you started and really needed the service you offer now. Get really specific about the biggest questions you had at the time and use that to inform the solution you create. If you understand the problem, you can position your product in order to solve that pain point.

When it comes to marketing, we’re often so focused on the individual aspects that we overlook how all the pieces fit together to create a memorable customer experience.

By focusing on the whole customer experience, we can create joy, build loyalty, get repeat business, and build a strong connection with people.

Everything we do in marketing should be about showing value to our customers, and being authentic and personable so that they genuinely get to know, like, and trust us.

Why is email marketing so important in business right now? What parts of the customer journey can we change and improve? In today’s episode, I’m joined by sought-after speaker, author, entrepreneur, and the founder of The Founding Moms, Jill Salzman. She talks about the most important marketing elements business owners often ignore.

Three Things You’ll Learn In This Episode

Why authenticity and vulnerability set us apartThe foundation of marketing in 2021 is a personal relationship and connection. People want authenticity and realness from the people they do business with. If we want them to hire us, they have to be able to know, like, and trust us. This happens when we’re personable, engaging, and true to ourselves on social media.

The power of emailDon’t underestimate the power of email and nurturing your mailing list. Email marketing has the power to change a lot of businesses. If we dial in the content, the frequency of our emails, and our efforts to grow the list, we can deepen our customer relationships.

How to gain insight into your customer’s journeyMany entrepreneurs don’t know their customers well enough or their customer’s personal journey, which keeps them from growing their business. Take yourself through your own customer experience from the first interaction to the final sale. It’s the only way to see if there’s anything missing or something we have to improve on.

Guest Bio-

Jill Salzman is a sought-after speaker, author, the founder of The Founding Moms, the world’s first and only global collective of offline masterminds and online resources for mom entrepreneurs.

A graduate of Brown University and law school after that, she started Paperwork Media, a music management firm, and her first entrepreneurial venture. (Her parents still wonder why she opted for the music business over the seductive and alluring career of a bankruptcy attorney.) She went on to create The Bumble Brand LLC to sell Bumble Bells, audible ankle wear for the newest of human beings (she sold it in 2011.) Having built two successful companies, she launched The Founding Moms to connect mom entrepreneurs around the globe with one another and help them get down to business.

Jill has been featured in national media outlets including the New York Times, CNN’s Headline News, People Magazine, The Chicago Tribune, Daily Candy Kids, Business Matters, WGN TV, and WAHM Talk Radio. Her TED talk, Why Moms Make The Best Entrepreneurs, received rave reviews. She was named one of the Top 50 Women To Watch In Tech and a Top 100 Champion Small Business Influencer.

Forbes called The Founding Moms one of the Top 10 Websites for Women Entrepreneurs, CNNMoney calls Jill a “Mommy Mogul,” and she was dubbed a “ Cool Mom Entrepreneur We Love” by MSN Live. She released her first book, Found It: A Field Guide for Mom Entrepreneurs, in 2012 through Piggott Press, and The Best Business Book In The World (according to my mom) in 2018. She co-hosts Forbes’ top-rated entertaining business podcast, Breaking Down Your Business and she’s launched a Tip Top Tips video series for entrepreneurs.

For more information visit https://foundingmoms.com, send an email to jill@foundingmoms.com and follow @foundingmom on Instagram or connect on Facebook https://www.facebook.com/foundingmoms.

If we want to be more effective at marketing and social selling, we have to get better at leveraging the devices in the palms of our hands. We have to approach everything we do from the angle of finding solutions. Every pain point in our business and our marketing is an opportunity to learn something that can make us better.

When the lockdown happened back in March, I set goals for what I wanted to achieve to keep growing my business. Instead of seeing the lockdown as a problem, I then set out to learn, find the solutions, and gather resources to help me achieve those goals. This helped me launch ancillary businesses and even a new book!

In the last episode of the Social Selling Challenge, I talk about the importance of focusing on solutions, ways to boost our marketing, and some great resources we should be implementing in our businesses.

Three Things You’ll Learn In This Episode

We are in a competitive business but we have to collaborate to get deals done. The more knowledge we share with each other, the better our transactions will be, and the better we become at serving the consumer.
If we’re trying to get into a new marketplace or get back in the game, one way we can get free exposure is by joining our local chamber of commerce and attending the events.
We all have problems and pain points in our businesses, but it’s critical for us to focus on the solutions. By learning to search effectively on Google and YouTube, we can get solutions faster.

Resources Mentioned

Google Power Search Course

Hubspot Certification

Hootsuite Academy

IFTTT

Six Figure Self-Publishing Secrets

Thinkific $1 Million Entrepreneur Growth Fund

Through all the content we create and post online, our primary goal should be to build brand awareness. But we should also position ourselves as assets to our community by constantly providing value.

Delivering value through content sets us apart and allows us to digitally dominate the real estate communities we want to buy and sell in.

When we position ourselves as marketing all-stars, we become top of mind and show people that we’ll work hard at selling and marketing their home.

What simple system have I put in place to provide value and generate leads through Facebook Live? How do we leverage the value of being virtual? How did I pivot during this time to bring more value, create passive income and continue to learn and grow my business?

On Day 6 of the Social Selling Journal Challenge, I share how we can make our social media marketing more impactful, and some of the biggest lessons I learned this year.

Three Things You’ll Learn In This Episode

Referrals are the most underutilized earning stream in real estate and one of the best ways to create passive income for ourselves. We don’t have to service everyone in our markets, but we can still have market share by earning money through referrals.
It’s critical to create landing pages if you want to generate leads. They allow us to capture contact information and send people something of value in exchange.
Automation is at the beginning of all online real estate lead generation. If we don’t learn how to use lead generation tools, we won’t be able to remain relevant.

Resources Mentioned

Get a https://bitly.com/ account to shorten links and customize them to your marketplace and audience.

Once we’ve identified our target audience, we have to craft content that resonates with them by celebrating what’s important to them.

We need to create branded content that looks polished, but also shows what makes us unique and what we have in common with our audience. It has to be content that comes directly from us. If we build a social media strategy based on reposting other people’s content, we miss out on the opportunity to become an authority in our markets.

In order to achieve our social business goals, we need to be consistent about our content, and it doesn’t have to take a lot of time or cost us a lot of money.

What tools can we leverage to create great branded content? In this episode, I share how to use free tools to create powerful and engaging content.

Three Things You’ll Learn In This Episode

Don’t repost what other people post, create your own content to establish your own voice, your own brand and your own authority.
Use a social calendar to see the different themes, topics and social media celebrations you can post about. Find a way to make those events match up to your brand and resonate with your audience.
Many people worry about third-party social media posting tools reducing their engagement. Inconsistent posting reduces our engagement more significantly than not posting natively.

Resources Mentioned

https://wave.video/calendar

https://www.pexels.com/

https://www.canva.com/colors/color-palette-generator/

https://www.remove.bg/

https://ifttt.com/

https://www.stickermule.com/trace

https://later.com/

https://hootsuite.com/plans/free

One of the biggest mistakes real estate agents make is focusing on buying leads, while skipping over actually building relationships and cultivating fans.

Once we become clear on what our brands represent and the target audience we’re crafting content for, the next step is nurturing quality interactions to connect on a person-to-person level.

If we want people to know, like, trust and refer us, we need to have a mindset of giving and a system for reaching out that makes them feel valued.

What are some unique ways we can nurture deeper relationships with our databases? Today, we’re going to talk about powerful ways to connect with people, and how they make us memorable and referrable.

Three Things You’ll Learn In This Episode

Top producers and successful real estate professionals are sending out personalized gifts and tokens of appreciation to the people in their databases. We have to mirror this in our own database marketing.
Social media gives us a window into what people like and care about, and ideas for personalized gifts we can send them.
If we don’t effectively market ourselves, we won’t stand out, create fans, get referrals, and ultimately, we won’t earn what we want.

Resources Mentioned

https://stickerapp.com/ - For custom stickers and labels

Giftology: The Art and Science of Using Gifts to Cut Through the Noise by John Ruhlin

An effective content strategy needs to reflect our unique value proposition, and the unique needs of our target audience. When we put out content that’s too general, it won’t speak directly to a specific market and it won’t stand out. This is a mistake I see many agents making. If we don’t commit to doing things differently, we won’t be able to reach our Business Social Goals.

On Day 1 and Day 2, we talked about leveraging our unique selling point and finding our niche and target audience. If we want to attract more business, we need to actively work on prospecting based on these pillars.

How do we create a social media strategy that reflects the unique facets of our target audience? How do we determine the right market to go after?

Join me on Day 3 of our Journal Series as we talk about creating content that will connect and resonate with our target audience.

Three Things You’ll Learn In This Episode

Before you go after a new price point or new market, determine the barrier of entry in that area. We need to know the reasons someone in that community wouldn’t be willing to do business with us.

If a real estate market or community already has an agent who is well-known, deeply-ingrained and dominates it, it’s going to be hard for us to get into it no matter how good our marketing is.

My target market is single mothers on the South Side of Chicago. Because I’ve been in their shoes, I understand their pain points, the challenges they face, and the kind of content that will solve their problems.

Finding our target audience is the first step towards becoming unstoppable in our real estate careers. The second thing we need to do is dial in our morning routines and schedules. We have to develop the habit of living by our calendars, and a set of non-negotiable actions we’re committed to daily.

A solid morning routine sets us up for a productive day, and sets in motion the activities that align with our goals for higher income and a better business. Time is the most limited commodity we have, and how we use it determines our success.

What are the habits and actions that will make you an unstoppable real estate professional? How do we set up a morning routine that aligns with our goals? Join me to learn about this and the steps to take to still achieve your business goals.

Three Things You’ll Learn In This Episode

Our morning routine doesn’t start when we wake up. It is set before we go to sleep the night before - we need to be clear about what we need to do in the morning and throughout the day.
We need to have a solid system built around our lead generation and scripts. The things we do and say regularly need to be written down and systematized so they can become habits.
There’s no set rule for the time we need to wake up, but we do need to get enough sleep and have enough time to facilitate an effective morning routine and daily schedule.

Resource Mentioned

RETI’s CRM Generator - find out the best CRM Vendors for Your Real Estate business.

At the beginning of 2020, many of us had big goals set out for the year ahead, but those were all shattered by the pandemic. We were quickly faced with two choices - either give up on our goals, or pivot what we do so that we can stay in business.

If we set the right intentions and nurture productive habits, 2020 can still be a year of growth. The Social Selling Journal is all about being social every day, both online and offline, to stay number one in your customer’s mind. It is a reboot of your entire business, and we’re going to work through changing our lives in 66 days together.

What are the fundamental foundations we need to have to implement this strategy? What are some of the things I’ve implemented in my own life and business? Join me to learn about this and how you can still achieve your goals this year.

Three Things You’ll Learn In This Episode

It takes 66 days to create a new habit. If we make the necessary business social connections daily for 66 consecutive days, we’ll come out of it with the drive to elevate our businesses to the next level.
When you’re setting your business goals, you have to understand your target audience. You don’t need to know everything, you just need to master your niche.
Many real estate professionals don’t know or understand their numbers even though this entire industry is built around them. This holds them back and restricts their growth potential.

2020 forced us to shift the way we do business. For some, it was a moment of panic because so many of us don’t know how to move what we do in person into the virtual world. For others, this was an opportunity to pivot, get creative and embrace the opportunities that working virtually has to offer.

One huge point of friction is the world of virtual meetings and events. When people can no longer be in the same room, can we maintain the same level of energy and engagement?

In order to get the most out of virtual and meetings events, we have to stop seeing this as a problem but rather as an opportunity, and to make our meetings dynamic and engaging. Online meetings don’t have to be boring and draining, they can be a great way to enhance our businesses.

What are some ways we can leverage Zoom tools to make our meetings and virtual events more interesting? How can we get more people into our CRM using virtual meetings? In this episode, I’m joined by virtual meeting and CRM expert, Tamara Burkett. We discuss how we can add value and boost engagement in the online space.

Three Things You’ll Learn In This Episode

- How to think beyond a Zoom call and make it an experience

When our attendees register for the event, we can use an email nurture system to get them excited about it. We can send virtual swag bags, use customized virtual backgrounds, along with polls, music and breakaway rooms to get people engaged and allow them to connect with each other.

- How to increase virtual engagement by removing friction

If we want to make our virtual meetings and events flow better for attendees, we have to reduce the friction points that people experience. We can do this by minimizing or eliminating data entry on their end, and making it easy for them to access the event.

- The non-negotiable features our CRMs need to have

When choosing a CRM, the most important features we need to look for is integration with other systems so that we can centralize the information while getting a full picture of our businesses. It’s also helpful to organize the information through tags so that we can segment our contacts and tailor our nurture sequence to each group.

Guest Bio-

Tamara Burkett is a CRM consultant, virtual meeting facilitator and speaker, who fully believes in the power of personal connection to motivate, inspire, and educate. She helps companies squeeze every penny of profitability and service out of their current CRM. Her services include CRM selection, customization, CRM strategy, training, coaching, virtual training and logistics & social selling training.

For more information, visit https://www.tamaraburkett.com or go to https://www.linkedin.com/in/tamaraburkett1.

There’s a 20-year age gap between the average Realtor and millennial. Even though millennials now make up the majority of real estate transactions, there’s still a huge disconnect between expectation and reality with the agents on the ground.

Millennials think, function and make decisions differently, and Realtors are conflicted by this new dynamic. Instead of paying attention to the habits of these consumers and adapting what we do, many agents make the process of buying and selling increasingly frustrating.

If we want our real estate businesses to have a long-term value proposition, adapting to millennial clients is non-negotiable. What are the key things millennials are looking for in the process of buying and selling a home? Where are Realtors falling short and what can we do about it?

In this episode, I’m joined by Bobby Bryant, CEO and founder of Proptech company DOSS. He shares how his company is meeting the needs of millennials, and what it takes to be relevant as an agent in today’s world.

Three Things You’ll Learn In This Episode

- Why many Realtors can’t crack the millennial marketThe average Realtor is in their 50s, while the average home buyer and seller today is in their early-30s. There’s a huge disconnect between the two and it’s not just in age. Many Realtors don’t have empathy for millennials, which makes it hard to connect with them or provide a service that addresses their concerns.

- The one thing Realtors keep getting wrongOne of the biggest mistakes Realtors make is thinking the real estate interaction and transaction is all about them. It’s important that we stop trying to shift millennials to do real estate the way we want, and start to shift what we do to suit their expectations. This is the only way we remain relevant.

- How to adapt our listings to the expectations of millennialsFind a way to make your listings evergreen and available for viewings 24/7. This doesn’t mean they have to see the home in person. We can leverage tech tools like virtual tours so buyers can take a look at the home whenever they want to.

Guest Bio-

Bobby Bryant is the CEO and founder of DOSS, a Proptech company that's democratizing the real estate industry via a Digital Real Estate Brokerage that's developing a Voice-Activated Intelligent Assistant built into a proprietary real estate search and transactional platform to empower BUYERS, RENTERS, and SELLERS to ask any question about any property in the world to get accurate, easy, and instant answers 24/7.

Architecturally built on an Intelligent-Interface, consumers are able to access everything there is to know about a particular property by speaking, texting, or typing their questions into any Desktop, Smart-Speaker, and Smartphone to search, schedule property tours, digitally submit offers, negotiate price, and much more.

For more information visit https://www.linkedin.com/in/bobby-bryant-53249610 or email bobby@askdoss.com. You can also follow @realbobbybryant on Twitter.

Over the last few months, there has been increased conversation and dialogue around racism, and what we can do to make a real lasting change in this country. It’s been necessary for us to talk about how racism impacts the real estate professionals in Chicago, and the challenges we face.

In order for us to begin to see change, it’s important for local and state leaders to have and facilitate the necessary conversations. We need focused dialogue and the lesson of this season is to get comfortable with being uncomfortable. I’m joined today by Realtors and industry leaders to have these conversations, and share honestly some of our experiences and ideas about how we can move forward.

What can real estate associations and leaders do to aid in finding solutions? How can we start to heal Chicago? In this episode, panelists Tracey Royal, Carrie Little, Nykea Pippion-McGriff, Sara Ware and Andy Burton share their thoughts. We talk about what it’s like being black in real estate in Chicago and possible solutions so that we can bring about not only diversity and inclusivity, but also equity as well.

Guest Bios

Nykea Pippion McGriff is the President at the Women's Council of REALTORS® Illinois.

Tracey Royal is the Designated Managing Broker at TEAM Real Estate Services.

Carrie is the Managing Broker at CarMarc Realty Group and Adjunct Professor at Columbia College.

Sara Ware is the Principal/Managing Broker at Ware Realty Group.

Andy Burton is the Owner and Publisher of Chicago Real Producers Magazine.

A huge part of what real estate agents do on a daily basis is marketing. We have to bring people into our world while allowing them to know, like and trust us.

There is one platform that can help us cut this work in half, and that’s YouTube. With people already searching for local real estate content, there’s already a demand for our knowledge and expertise.

While other niches are full of competition, the opportunity for success with localized YouTube videos is still wide open for agents.

How do we optimize our YouTube content to make it more algorithm-friendly and attractive to potential viewers? In this episode, we’re joined by the social media influencer behind the successful channel Living in Portland Oregon, Jackson Wilkey.

He shares tactics that can help us compete with the biggest YouTube channels and stand out in our local markets.

Three Things You’ll Learn In This Episode

- How YouTube creates demand for our content

Unlike Facebook and Instagram where people are directly connecting with people’s posts and photos, YouTube is a search engine where people are going to learn tactics or learn about real estate in a specific location. This means we can craft our content to meet the demand that’s created through this discoverability.

- How to market your video to attract instant attention

Don’t double your thumbnail text and in the title of the video. Use different wording and copy to attract more curiosity to click on the video. At the beginning of the video tell them what they can expect to learn and see, make sure you hook people into the video to make them stay and watch the whole thing.

- Why YouTube is the ultimate qualifier of leads

When people work with real estate agents they got introduced to via YouTube, they already feel like they know and trust them, so the first interaction won’t feel the same as it would if it was a cold lead.

Guest Bio-

Jackson Wilkey is a real estate professional and social media influencer. He is the co-founder of YouTube Agents, and the highly successful YouTube channel “Living in Portland Oregon.”

YouTube Agents is a platform designed to help agents expedite the process of creating a successful YouTube channel to generate business from relocations - without paying for ads.

With just a combined 3½ years of experience as a realtor, Jackson did $15M in business last year (2019), and attracted about 1,000 hot leads per year from the Living in Portland, Oregon channel.

For more information, visit https://theyoutubeagents.com or email jackson@theyoutubeagents.com

Resources MentionedPicMonkey
Keywords Everywhere
Tube Buddy

The events in our country over the last 2 months have been challenging, and as a nation, we’ve had to have conversations about race and inclusivity on both the community and professional level.

The Women’s Council is a group with a significant amount of influence, which can help to amplify the voices of Black Realtors and map the way forward for real estate.

Today’s episode is a special panel discussion hosted by Brenda Lee Szlachta, National President of Women's Council. We’re joined by real estate agents to have an open and honest conversation on inclusivity, diversity, leadership and our way forward.

In the first month of legalization in the state of Illinois, cannabis sales reached almost $40 million. If anyone is looking for a single reason to get into the cannabis business, this is it.

How can we enter the cannabis space? Are there any business opportunities we can take advantage of while we get locally licensed?

As real estate professionals, we need to make sure we safeguard our reputations - but it’s becoming easier and more accepted to get into the cannabis industry.

Michael Malcolm is a Real Estate broker who knows this first hand. On this episode, the Founder and Cannabis Consultant at WTF Media, Michael Malcolm shares how to get involved in the cannabis space.

Three Things You’ll Learn In This Episode

Get a licenseTo legally grow, sell, or infuse products with marijuana, we need to have a license. Be sure to apply for one - but know that there are regular delays.

- Look for ancillary opportunitiesThere are a number of ancillary businesses in the cannabis space that don’t require licenses. Anything that doesn’t touch the flower itself is legal - look into options like smoke shops that sell relevant accessories, but not the marijuana itself.

- Prioritize reputationAs in any business, it’s important to make sure people know we’re professional and take the space seriously. Be consistent and show up.

Guest Bio-

Michael Malcolm is the Founder, Cannabis Consultant and brand ambassador at WTF Media. He’s spent the past year travelling the country, advising cannabis companies on social media marketing strategies and creating content for social media and standard operating procedure video. Michael is also a Real Estate Broker at @properties.

To find out more about Malcolm, visit

https://www.linkedin.com/in/michael-malcolm-88637347/
https://www.weedtravelfood.com/home
https://www.instagram.com/mikegdagod/?hl=en

These have been challenging and uncomfortable times and on the South Side of Chicago many communities have been impacted and devastated. My fellow REALTORS®
have reached out in need of support for their communities, their families and their businesses.

The events we’ve seen over the last few months have been difficult for the 77 communities of Chicago. I love my city and my community, and have pulled efforts to help the people who need support right now, but we can’t do it alone.

We need your help, if you are in a position to donate to this urgent cause, please do. We have come up with a neutral place to send donations and help the disadvantaged people on the South Side. In this episode, I talk about what’s been happening in our community, the efforts that we’ve made as local REALTORS®
to support and how you can help.

There’s an abundance of opportunities in the world of speaking, and there are definite steps you can take to get started.

It’s important to work on your speaking ability, build your network of relationships and to carve out a lucrative space for yourself in the speaking world.

What are some of the first steps you can take towards achieving your speaking dream? How do you get that elusive first speaking opportunity? In this episode, I share cost-effective techniques you can implement right now to jump start your speaking career.

Three Things You’ll Learn in This Episode

- Where to get started in speaking

Get into your local associations for speakers like Toastmasters and National Speakers Associations. This helps you improve on your speaking and start building relationships.

- How to make yourself more marketable as a speaker

Work on your bio to make it compelling and show where you add value, and provide a list of subjects you’re knowledgeable in.

- Why you need a niche

You should be aiming to dominate a niche. That way, you will be able to charge a higher fee for speaking engagements.

Resources

Toastmasters

Rapid

Do It! Speaking: 77 Instant-Action Ideas to Market, Monetize, and Maximize Your Expertise by David Newman

The Speaker Author: Sell More Books and Book More Speeches Book by Cathy Fyock and Lois Creamer

National Speakers Association

The real estate industry is anything but business as usual right now. Agents have had to pivot, adapt and find new ways to keep businesses operating. Chaotic times can also be times of great opportunity, learning and growth. We can emerge out of this and embrace better opportunities.

We might not be able to meet up with our clients in person, hold open houses or sell homes as normal, but that doesn’t mean we should slow down or stop working.

Social media has not been shut down, and we have a wealth of resources at our fingertips to keep driving value. How do we leverage social media and technology to fill up some of the gaps this crisis is causing in our daily basis? In this episode, social media influencer, real estate agent and coach, GoGo Bethke shares what she has implemented in order to remain relevant and still sell real estate right now.

Three Things You’ll Learn In This Episode

- The factor that really counts in this business

In our business, the actual sale of the product is at the very end of our client engagement. What counts is what happens before that, how we present ourselves and the value we offer.

- How to leverage virtual and remote technology in the selling process

We can educate our clients to take photos and videos of the home and upload them to a shared digital space where we can edit, fine-tune and post them. This way, homes can still get listed and potential buyers can see them.

- What our focus and messaging needs to be right now

Our focus right now should not be trying to sell homes or close more transactions, it should be to help people navigate these uncertain times. Reach out to clients and offer them support and value.

Guest Bio-

GoGo is the founder and owner of Gogo's Real Estate LLC, and a social media influencer, coach and speaker.

For more information and to sign up for GoGo’s social media Bootcamp visit https://www.gogosrealestate.com/ and follow @GogosRealEstate on Instagram.

I had the pleasure to attend this year’s Social Media Marketing World, and got to hear from the world’s best social media experts about what we can do to improve our reach, effectiveness and conversion on social media.

We learned about how to repurpose our content, why podcasting is the most accessible content, resources we can use, and even how we can leverage TikTok! So join me as I share some of my key learnings from Social Media Marketing World.

Takeaways

Don’t focus on social media marketing from the real estate world because it’s usually watered down and ineffective.

Live video needs to be the center of your content creation offering.

Consistency is important on Tik Tok, as well as making content that follows the trending topics.

As real estate professionals, our activities and approaches need to be dynamic to move along with the changes in the market. Our ability to remain in business is directly impacted by how we’re able to create and dominate our own market spaces.

How can we create our own “blue ocean” - a space in the market that we can own with little competition? What can licensed real estate professionals learn from their unlicensed peers?

In this episode, I’m joined by real estate investor, expert, coach and mentor, Jackie Jackson as she talks about how to be unique and dynamic in this business.

Three Things We Learned From Jackie Jackson

How to concentrate on the solution, not the problem at a time like this where so many people are stressed and worried

The importance of embracing live stream and video and how investors are beating Realtors at that game.

How to spread our credibility across the web in a way that makes sense to every platform.

Guest Bio-

Jackie Jackson is CEO and founder of www.TheJackieJackson.com and www.CashFlowYourLife.com, Real Estate Expert, Coach & Mentor and International Television Talk Show personality with a flair for all things fashion and beauty.

For more information visit https://thejackiejackson.com/ and follow @thejackiejackson on social media.

Things have been strange and different lately in our lives and in our businesses because of Covid-19. For many of us the goals we had for the year are going to be set back. What are the measures we can implement to make sure that we can bounce back? How do we pivot to find new ways to do business? In this episode, I talk about the Coronavirus pandemic, how it’s affecting the real estate industry, and how we can move ahead with integrity and in line with our goals.

3 Takeaways

In order to keep standing after this crisis, it’s going to be very important to pivot and find new opportunities.

You shouldn’t need to go to the office to send paperwork. Make sure you have the tools and resources that allow you to work from anywhere.

We owe our clients undivided loyalty and support right now.

TikTok has over 1 billion active monthly users, and it’s not just the younger generations on the platform. 30% of TikTok users are over the age of 30, making it a great platform to connect with current and future clients. What is making TikTok such a popular platform? How do we leverage Instagram and TikTok to generate leads and build relationships? In this episode, I talk to Katelyn Montrony, an agent who’s killing it on TikTok and Instagram, as she shares why we should consider making content on these platforms.

3 Takeaways

To add music to Instagram content, you need to own a license for the song. TikTok has already purchased the licensing, meaning you can add tons of music to your TikTok videos.
Post TikTok content to other platforms you generate leads on. The content will be different and that will help you stand out.
Instagram is a tool that helps people to get to know us better, and we don’t have to go in and sell ourselves because Instagram gives the audience a level of familiarity with us.

Guest Bio-

Katelyn Montrony is a New York real estate agent. Her sole source of leads is social media with an emphasis on Instagram and Tik Tok. It took a year to build up, but now she is sought out through social media and puts all of her time and energy into the continual use and building of her presence on various platforms.

Visit https://www.realestatekategroup.com/ for more information and follow Katelyn on Instagram, TikTok and Facebook.

There’s been a lot of buzz about LinkedIn recently, and that’s because the platform is going in a new direction, creating a lot of new social selling opportunities. What should our first action be to align ourselves with this new transition? How do we start building relationships and connections? What marketing techniques and tools can we employ? In this episode, marketing strategist, consultant, and LinkedIn trainer, Deborrah Ashely shares how we can leverage LinkedIn, and why now is the right time to do it.

3 Takeaways

LinkedIn has shifted from a recruiting platform to a content creation platform. There are only 10% of LinkedIn users posting on a regular basis so there’s a lot of opportunity.

In your “About” section, tell a story in a way that speaks to your ideal client, don’t make it a place to rehash your resume.

A lot of the relationship building and connecting on LinkedIn happens in the messenger and on the feed in other people’s content.

Guest Bio-

Deborrah Ashley is a Marketing strategist, consultant, and LinkedIn trainer, who works with clients to develop B2B and B2C LinkedIn social selling strategies that grow and develop not only their business…but their personal brand as well.

Deborrah has a background that includes two decades in brand management, marketing communications and business development where she used her unique style of positioning and launch strategies to generate over $300 million for companies and start-ups.

She has been featured in a variety of media including Oprah Magazine, Black Enterprise Magazine, The NY Times, on podcasts and CNBC for her innovative strategies on gaining a competitive edge and building strategic partnerships and has spoken at summits, conferences, and universities.

GET A 15-MINUTE PROFILE ASSESSMENT AND IMPROVEMENT TIPS

Text LINKEDIN AUDIT TO 813.461.4555

Search for #Thelinkedinblackbelt on LinkedIn to find Deborrah’s content.

In the world of social selling, it has actually been proven that video content makes a bigger impact for our audiences. How does this impact extend beyond just marketing ourselves and our businesses? How can we differentiate ourselves in our marketplace? Why does video content increase the value sellers and even buyers get? In this episode, agent and video marketing pioneer, Anne Jones shares on branding, her favorite digital hacks and the importance of putting systems behind our marketing.

3 Takeaways

Real estate is built around a very photogenic product, and that makes it a natural entry point for video marketing.

Even in a market where homes get sold quickly, marketing is still necessary. We can increase the profit margin for our clients through marketing, and get more qualified leads from impactful content.

Sellers want to see their home presented fully and in the best possible light, and buyers also want to make a connection with a home before they buy it. Video helps us achieve both of these goals.

Guest Bio-

Anne Jones is the owner of Windermere Abode, a boutique real estate office in North Tacoma’s Old Town neighborhood.

Follow @TacomaJones on Instagram, call 253.444.8481 or find her podcast ‘Inside Abode’ on iTunes.

In a marketing world where a lot of focus goes to Instagram and Facebook, Twitter is often overlooked. However, Twitter still offers a wealth of opportunity to build and engage with our customers. What makes Twitter such a great social selling platform? How can we use GIFs and Twitter chats to get more attention and build relationships? In this episode, marketing expert, Jay Busselle shares why we shouldn’t leave Twitter out of our marketing strategy.

Takeaways

Twitter is the last platform where you don’t have to pay to get results with marketing.
Stats back up the fact that GIFs are an effective way to garner more attention. It's a fun way to share your personality and break through the noise.
Participate in Twitter chats. Using the search tool on Twitter, you can search for chats using hashtags.
Don’t be too factual and data-driven on Twitter - be more emotional, humourous and relational.

At the start of the show, Jay Busselle shared why promotional products boost marketing, and why people need to still be utilizing Twitter for building a business. We also talked about how we can use GIFs to make our marketing more impactful. We also talked about the importance of analytics.

We also discussed;

How to use personalized GIFs
The power of participating in Twitter chats
How to leverage Taco Tuesday on Twitter

Guest Bio-

Jay Busselle is the Marketing Director at Equipment Zone. He is a marketing, brand and social selling expert, and founder of #promochat.

For more information, visit https://www.linkedin.com/in/jaybusselle/ or follow @JayBusselle.

Facebook and Instagram ads have caused a major paradigm shift in marketing and advertising as we know it. How do Facebook ads allow us to fine-tune all our marketing efforts? Do we need thousands of followers to have success with social media advertising? On this episode, social media advertising specialist and consulting, Tristen Sutton shares why we need to invest more in Facebook ads.

Takeaways

Don’t have a Blockbuster strategy in a Netflix Reality. We must first accept that everything evolves and that social media is the only way to get attention and build awareness in today’s world.

Video Ads are the perfect way to feel out an audience, it’s a self-selecting type of ad. If they watch 25% or more of the video, we know they are interested and we can put them into their own bucket to retarget them.

Likes and follows don’t matter as much if you run ads. Facebook Ads make us exempt from the algorithm. If you don’t have enough followers, building awareness is as simple as running ads.

The 4 ads every Realtor should run are reach ads, video ads, website traffic ads and open house ads.

Guest Bio-

Tristen Sutton is a social media advertising, branding and marketing strategist. He has become the go-to strategist for entrepreneurs and small business owners looking for proven branding & marketing strategies that will drive their business to the top in their market space. After years of seeing low returns from traditional marketing efforts, Tristen decided to try something new and shifted his efforts toward social media. Almost overnight, he began to see the tide change in his business, going from chasing potential clients to clients reaching out to him seeking to do business. Tristen soon became known as the “Branding Jedi” on social media and in the business community for his unconventional methods in marketing his business. For more information visit https://tristensuttonconsulting.com/ , text FREE GUIDE to 31996 to access a free resource, or text WORK WITH ME to learn about working with Tristen.

Social media is packed with real estate agents and because it’s so saturated, providing a generic message won’t set us apart. We have to be authentic and differentiate ourselves based on the things that make us unique. How do we set ourselves apart and dominate our local markets? What are the opportunities we can create with content that excites our local market and communities? In this episode, I’m joined by agent and “Digital Mayor of Auburn, Alabama”, Amy. B. Cotney, as she shares how she created a powerful, authentic and community focused brand.

3 Takeaways

You never want people to wonder what you do for a living, you want them to be aware that you know about your market.

If your local business doesn’t have an online presence, people will not organically discover your content about that business, and be drawn into your world.

If we become experts of our local markets, there’s an opportunity for us to dominate relocation business using social media. Many people from other parts of the country can be introduced to the local area through our content.

Guest Bio-

Amy is a real estate agent, who is also known as ‘The Digital Mayor’ of Auburn, Alabama. She is also a podcast co-host.

For more information, visit http://www.sweethomeauburnal.com/meet-amy/, and follow

@sweethomeauburnal on social media.

Look for her podcast Between Two Amys on your favorite podcast platform.

With Facebook, Instagram, LinkedIn, Twitter, Stories, IGTV, organic posts and paid posts, there’s so much social media out there. When it comes to the right approach to take, many agents are overwhelmed and don’t know where to spend their time or money. How do we decide the right platforms to go deep on? How much money should we be spending for us to get the results we want? On this episode, PropertySpark co-founder and CEO, Sam Rico, shares on how we can get more out of our advertising in 2020.

3 Takeaways

Your Facebook, Instagram and Twitter profile picture should be your photo, not your logo. People are doing business with you, not your branding.

Spend a decent amount on advertising. If we’re not putting enough ad spend into our social media, we’ll never be able to generate enough leads for us to get any ROI, or business from it. Many agents who complain about social media not being effective aren’t putting enough ad spend towards it.

We can’t operate a business or generate leads without ad spend. Think of your social media ad spend the same way we thought before everything went online. Have a dedicated marketing budget.

Guest Bio-

Sam is the CEO and co-founder of PropertySpark. PropertySpark does social media and lead management for agents, so they can focus on what they do best — selling homes. Visit http://propertyspark.com/ for more information, and to sign up for Sam’s webinar and a discount on the subscription.

Our marketing and social selling efforts would be meaningless, irrelevant and ill-targeted if we didn’t have one thing - data. How do we go about sourcing that data to make our marketing efforts more effective? Why do we need to personalize our lead follow-up and nurture? In this episode, business strategist, growth hacker and author of Dominate Real Estate, James Tyler shares on how we can leverage data to generate more traffic and leads in our businesses.

3 Takeaways

If we source data correctly, it allows us to segment and sort our databases so that we can funnel relevant content to people based on their needs.

Follow up comes after nurture. You need to have a follow-up sequence in place that builds upon your initial nurture campaign.

You have the option to buy a database or alternatively, you can build it. However, you will get a substantially better ROI if you control the flow and storage of your data.

Guest Bio-

James Tyler is a highly motivated business strategist, growth hacker and the founder and CEO of Marketing Engines®, Inc. He is well known in the Southern California business community for his passionate entrepreneurial drive, strong planning, management and analytical skills. He has a proven track record for developing successful marketing strategies and high-tech sales programs focused on business growth, productivity and profitability.

For more information, visit https://jamestyler.marketing/ and https://marketingengines.com/.

Buy his book Dominate Real Estate: A Master Plan to Build a Thriving Real Estate Business with Actionable Sales here.

Dominate Real Estate: A Master Plan to Build a Thriving Real Estate Business with Actionable Sales and Marketing Strategies for Real Estate Professionals.

Social media marketing is a money and time investment that generates leads and gets us in front of our ideal clients. However, to maximize our investments, we need to be creating the right content, and generally appealing to what the algorithms are looking for. How do we make use of all the information Facebook has to help us find the people who have the most demand for what we do? What kind of content should we avoid posting? What are some of the biggest missed opportunities on Facebook? On today’s episode, social media consultant, speaker, author and founder of Behind Your Curtain, Karen Liz Albert, shares high level tactics to leverage the algorithms and directly benefit our businesses.

3 Takeaways

The Facebook algorithm promotes content that adds value. If we want our content to get in front of more people, we need to start posting what’s relevant to our target market, not necessarily about ourselves or real estate.

There are two types of markets, the people that know us and the people who don’t know us yet. Our goal is for our content to be so good and so relevant to the algorithm that its reach extends past the people who know us to complete strangers.

When the Facebook algorithm is scanning a Facebook business page, it’s looking for the who, what, when and where of what you do. The algorithm looks for this information on the name of the page, keywords in the description, as well as the names of profile and header images. It also checks the Calls-to-Action.

Guest Bio-

Karen Liz Albert, a Social Media consultant, speaker, author and seminar leader, is the owner/founder of Behind Your Curtain. Karen has 20+ years experience in marketing, consulting and professional training and has successfully used her Social Media expertise to launch targeted Social Media marketing campaigns for business owners and entrepreneurs, helping them achieve tangible marketing results by strategically promoting brand awareness and increasing customers.

For more information, visit http://behindyourcurtain.com/.

When it comes to publishing content, most of us are so much more focused on Facebook and Instagram, that we miss out on massive opportunities with YouTube. It’s a platform that can help real estate agents inexpensively generate leads and become more visible. How can we start creating quality content? What are some of the unique benefits we get from YouTube that we don’t get anywhere else? On today's episode, Realtor, YouTube superstar and bestselling author, Karin Carr shares a wealth of information on the brilliant systems she’s built to drive traffic, monetize and generate leads on YouTube.

3 Takeaways

Spending 5-10 hours trying to edit one video to make it perfect takes time away from being face to face with clients. It’s better to pay someone to do it for us for $10 - $20 per hour so we can focus elsewhere.

If you’re filming YouTube videos on your phone, hold your phone in landscape not portrait. Unlike Facebook and Instagram, filming horizontally is best.

Make a YouTube video and embed it in your blog and then link the blog post in the description of your YouTube Video. You will be driving traffic both ways, which Google loves.

Guest Bio-

Karin Carr is a full-time Realtor in Savannah, Georgia, proud Air Force wife, and mom. She is a YouTuber whose superpower is training real estate agents to double their income by making free YouTube videos that attract their ideal clients.

She works with real estate agents worldwide, both brand new to the business or just looking for a better, more enjoyable way to find new clients without cold calling. She also leads an online course for agents who are looking to take their businesses to the next level.

Karin is also the best selling author of YouTube for Real Estate Agents: Learn How to Get Free Real Estate Leads and NEVER Cold Call Again. Buy the book here.

Check out her YouTube channel here, and to learn more about Karin’s YouTube resources for Real Estate Agents, visit https://www.youtubeforagents.com/.

YouTube for Real Estate Agents: Learn how to get free real estate leads and never cold call again

There are so many things that can hold us back from success, but many of these manifest from our thoughts and actions. How do we overcome our own internal limitations and unlock massive growth? What are the 3 key behaviors that define successful people? On this episode, coach, consultant and founder of Be Great Global, Anita AC Clinton, shares her success journey, and how to boldly go after your goals.

3 Takeaways

Negative self-talk can be enough to stop us from going after our dreams, but if we take action, we can counteract it.

When we’re doing what we’re called to do, it’s effortless, but that doesn’t mean we won’t have to work. We will still need to put effort towards what we want to achieve.

There’s a strategy for doing anything we want to in our business. Once we know what we want to do and how to do it, achieving it becomes easier.

At the start of the show, we talked about how working together, changed my life and Anita’s life 15 years ago, and the power of building a business that matches our personalities without suffocating us. Next, we talked about overcoming the fear of being great, the value of teaching people how to treat you, the importance of focus and planning out your social media specifically.

We also discussed;

How to focus on your zone of greatness
Why action overpowers negative self-talk
The value of attaching strategy to our goals

Guest Bio-

Anita is a speaker, coach, consultant and the founder of Be Great Global. She has 18-years of creative design, brand development, marketing, editorial and business development experience.

She exists to help DREAMERs transition to GAME-CHANGERS.

For more information visit https://begreatglobal.com/ and follow @ACClinton1 on social media.

A few years ago, I found myself drifting, drained, and away from my purpose and my goals. Why did I decide to let go of all my designations, certifications, and licenses? What did I discover when I did that? What are some of the biggest mistakes that are causing us to drift in our real estate business? This episode is my presentation at Inman Live, where I talk about the things getting in the way of our business success.

On this episode, I talk about why I let go of all designations and certifications that weren’t serving my purpose, and how I went back to the basics. I talk about the importance of an exit strategy, being a numbers person, and avoiding sphere interference. I also share on the power of focusing on what you’re good at.

I also talk about

Being busy vs. being booked
How to stop putting your foot in your mouth
The importance of having a niche

When you understand what your goal is and have an exit strategy in place, you’ll learn to focus on what you’re good at. You’ll be in a better position to put lead generation on your schedule, learn what not to say when you’re being social, associate with the right people and become a numbers person. With these things guiding you, you’ll never drift and your business will thrive.

Social media is one of the most powerful ways to brand ourselves and build a pipeline for our business. However, for a lot of agents, creating content is an overwhelming and intimidating task. How do you incorporate social media strategy and content posting into your daily workflow? How do you leverage tech tools to make your profiles look like a big organization’s, even if you’re a one-person show? In this presentation, I share how you can effortlessly craft a social media calendar to quickly boost your sales, simplify your life, and start getting results on online platforms.

At the start of the show, I talked about how you can start getting social media momentum instantly, how to set up a content calendar, and schedule your social media posting. Next, I talked about the importance of allocating some money to marketing yourself on social media.

I also covered using RSS feeds to populate your feeds with quality content, automation, and how to leverage your photos to connect with local businesses.

I also talked about;

How to set up individual calendars for each of your clients
Content syndication tactics

Social media doesn’t have to be a huge undertaking, even when you’re a busy agent or entrepreneur. By leveraging scheduling, automation, curation, and syndication tools, you can easily create a steady supply of high-quality content without it taking hours or hiring a social media manager to do it for you. Ultimately, it’s all about having a content calendar and following it religiously.

One of the things real estate agents have working in their favor is their local knowledge, but the problem is many of us aren’t leveraging that in our marketing and social media content. What strategy can we apply to grow our own local brands? On this episode, Director of Strategy at Shred Media, Jason Frazier shares how we can build awareness, relevance and develop true relationships in our local markets.

3 Takeaways

Attention is currency, but that’s only the first step. After we gain attention we have to be relevant and then create an impact with your message so that we have staying power.

Most agents avoid an online presence because they think only millennials use social media. The truth is millennials aren’t the only ones going online, even older consumers are using social media.

If our goal in real estate is a long term career and legacy, we should embrace social media to become and remain relevant.

Guest Bio-

Jason Frazier is an author, speaker, coach, podcast host and Director of Strategy at Shred Media.

In order to set ourselves apart in our markets, we have to rethink our approach to marketing and advertising - with a focus on lifestyle, not home features. How do traditional amenities based listings and ads actually disqualify a lot of potential clients that we could be converting? How can we leverage video in order to effectively market to millennials? How do we bring goals and aspirations into our marketing plan? On this episode I’m honored to be joined by real estate icon, coach and speaker, Jim Remley, as we discuss how we can convert more people by telling a story.

4 Takeaways

When we create ads, we should be asking ourselves if they trigger and drive curiosity.

When we list the amenities of a home, we actually create chances for people to eliminate our listings. Instead, we should be telling a story centered around the lifestyle opportunities of the home.

Of the 13 reasons why someone buys a house, 9 of them are related to location and proximity to services and amenities.

Flagging the next contact is the most important part of every single call we make.

Guest Bio-

Jim Remley is a speaker, author, and consultant. He is the founder of eRealEstateCoach and the author of The Path to Real Estate Zen, a premium coaching platform for agents looking for a transformation in their real estate career.

In addition, he runs one of the largest real estate firms in the state of Oregon, with over $766 million dollars in sales volume a year with over 160 active brokers.

As a consultant, author, speaker, and trainer, Jim has one mission - to create abundance through simplicity of action.

For more information, visit https://www.erealestatecoach2.com/.

With the new year upon us, it’s time for us to start our business planning for the next 12 months, and a huge part of business planning is constantly refining our sales skills and processes. How do we switch from a prospecting-heavy model, to maintaining relationships with repeat and referral based clients? What are the key points a new licensee should be focusing on to start getting traction early? On this episode, sales expert, author and trainer, David Hill discusses how to improve our sales technique and the correct mindset to propel our businesses into profitability.

3 Takeaways

If we want to be successful in this business, we need to think about being fair, and doing what’s fair to everyone in the transaction process.

The mindset in the real estate industry seems to generally be antiquated because of the inability of the majority of agents to adapt to more effective, modern techniques.

If you’re able to close a lot of deals, but don’t get any repeat business, it’s a sign that you’re a good prospector but not proficient at servicing clients. We can start off prospect heavy, but after 3-4 years, we should have a big enough database to transition into repeat and referral business.

Guest Bio-

David is a real estate team leader, KW instructor, Author of The Sales Playbook and host of The Path to Mastery podcast. David started the Hill Team in 2006, which averages 90 closings a year since 2008. For more information, visit https://www.davidihill.com/.

To listen to the podcast, find Path to Mastery on your favorite podcasting platform. Buy David’s book, The Sales Playbook here.

One of the biggest mistakes Realtors make on social media is that they are too focused on selling and can put off potential clients and prospects. How can we be active on Facebook without appearing too ‘salesy’? What does it take to get more referrals? What can we learn from someone who manages over 20 real estate Facebook pages? On this episode, award-winning Realtor and Facebook marketing expert, Vincent Hampton shares how he became a successful Realtor at such a young age by utilizing Facebook.

3 Takeaways

Facebook ads allow us to go deeper into connecting potential clientele and prospects. Up to 60% of our marketing dollars should be going towards ad spend.
Don’t just try to sell to people on social media. Be active, post great photos of listings, and get in front of as many people as possible.
There are 6 moments where we can acceptably ask for referrals instead of waiting to close the transaction. That is the listing appointment, signing the contract, the home inspection, the appraisal, the clear to close and the funding of the home.

Guest Bio-

Vincent Hampton is an award-winning Realtor, marketer and entrepreneur. He has spent years building a platform that averages over 10,000 viewers a week and that has been integral in building his real estate career at a young age.

On Facebook, he loves marketing his clients’ beautiful properties and congratulating them on their sales and purchases! To get in touch, send an email to Vincent@GainesvilleSales.com.

With so many social media options, it means these platforms are no longer a huge differentiator for entrepreneurs and experts, and that means we need to find other avenues to create an edge and stand out. How do we write a great book without over-investing our time? How can we effortlessly create a breadth of quality content? Why is self-publishing a great option? On this episode, bestselling author and credibility expert, Mitchell Levy discusses the work he does with busy entrepreneurs helping them write the greatest book of their careers.

3 Takeaways

Nowadays every expert has a social media presence. There’s so much competition for the attention of clients and consumers, and a book is what we can use to cut through the noise with credibility.
If you’re going to write and publish a book on your own, expect to spend upwards of 320 hours on it.
Anthology books are a great way to build relationships with other experts, and speed up the process of creating and marketing a high quality read.

Guest Bio-

Global Credibility Expert Mitchell Levy is a TEDx speaker and international bestselling author of over 60 books. As The AHA Guy at AHAthat (https://ahathat.com), he helps to extract quality content so that his expert team can ghost write your book, publish it, distribute it, and make you an Amazon bestselling author in four months or less. He is an accomplished entrepreneur who has created twenty businesses in Silicon Valley including four publishing companies that have published over 800 books. Mitchell has provided strategic consulting to over one hundred companies, and has been chairman of the board of a NASDAQ-listed company. Mitchell has been happily married for thirty years and regularly spends his free time in Europe with family and friends.

Visit https://mitchelllevy360.com/ for more information.

When it comes to choosing the best platforms to invest our time, effort and money into, Instagram offers a high return. It gives us the opportunity to entertain and educate, set ourselves apart, and establish our own unique visual brand in the market. What kind of content should we be creating on Instagram to achieve our goals? Where should we be focusing our energy within Instagram? What hacks and tools can we employ to become social media masters? On this episode, closing attorney and social media expert, Jack O’Donohue shares his top strategies and tactics for Instagram success.

3 Takeaways

Stories is where the attention is right now on Instagram. If we post to our regular feed, we run the risk that people aren’t going to invest time in our content.
Use social media to attract millennials, and turn them into lifelong clients. We can build a relationship with them in their mid-twenties and grow with them as they move into the property market.
Focused interest leads to focused sales. If someone is watching our videos all the way through, those are our strongest leads.

Guest Bio-

Jack O'Donohue is a closing attorney, social media expert, and the managing partner at Touchstone Closing. He accelerates operational efficiency at every turn, using the best available technology to simplify the closing process. He distributes and creates content involving the latest information and trends in the mortgage, real estate, and legal sectors.

Visit https://touchstoneclosing.com for more information.

Follow Jack’s Instagram series The Donut Digest here @thedonutdigest and connect with Jack here @jackodonohue

Sales technique, lead generation and client development aren’t skills we automatically gain as soon as we get licensed. We have to work daily at mastering these skills, as they determine how successful we will be in business. What is the first step we have to take in order to set the tone for a successful real estate career? How do we develop habits that support successful growth? How do we improve our lead generation game?

On this episode, I’m joined by Homes.com National Sales Director Joe Sesso, a real estate investor and bestselling author of Secrets of Top Selling Agents: The Keys To Real Estate Success Revealed. We discuss how to set ourselves up for success in sales, and the lessons he learned from the real estate veterans who contributed to his book.

3 Takeaways

Goal setting is a fundamental part of growing our business. In real estate terms, it provides an understanding of the number of homes we need to sell and the best price points for those properties.
When it comes to lead generation, most agents default to strategies employed by top producers and managing brokers. However, if the top producers or brokers have developed bad habits, these will have a greater overall effect on agents with less turnover.
We give up on qualified leads too early. Develop a strategy of follow up and follow through to stay current with your prospects and potentially resurrect dead leads.

Mastering both marketing and sales is essential if we want to go far in the real estate business. A major part of sales success is setting and maintaining focused goals. The goals we set affect the actions we take and in order for our goals to translate into results, we have to review them on a constant basis. Once our sales process starts producing results, it sets a positive tone for our overall business.

Video content is by far the most engaging, lead generating and powerful medium right now, but agents are still nervous about how they look and sound, and stuck when it comes to what to talk about. What kind of video content can we make if we want to generate leads, and become known in our markets? Why are thumbnails on YouTube videos so important? How do we cure our hang ups about being in front of the camera?

On this episode, marketing strategist and speaker, Antoine Dupont shares on how to make great video content.

4 Takeaways

We should be creating video content because it’s what people are consuming most, and it has 1800% more engagement than text and pictures combined.
Never underestimate the power of thumbnails on YouTube. When people know what they are looking for, the decision is no longer about the title. The visual appeal of the thumbnail is what drives whether or not they click.
People don’t have a short attention span when it comes to video content, they just don’t have the patience for content that’s not good, well-paced or relevant to them.
The 45-65 age group is the fastest growing demographic when it comes to YouTube content, and 51% of all content consumed on YouTube is how-to related.

Realtors want more leads, more visibility and more people in their databases. In order to achieve this, we need to put ourselves out there, on platforms where people already are, with the content they want to consume. Right now, video is the best type of content to put out and it doesn’t matter if we don’t feel like we look and sound good. As Realtors we are in an ideal situation, we have content people want and if we get their attention, our businesses will benefit.

Real estate is a unique business for many reasons, but one major reason is the disconnect between the ease of getting licensed and the level of responsibility agents undertake. Why do we need more training and education? Why is it so important for us to stop thinking of real estate as just a transaction?

On this episode, real estate CEO, coach, speaker and author, Leigh Brown talks about the importance of us getting training to improve our skills.

3 Takeaways

New agents are often given to first-time home buyers, and this is a problem. They don’t often have enough knowledge and experience to guide them through such a huge transaction.
Real estate transactions don’t happen in a vacuum. We impact communities, lives, families and economies. The guidance we give can actually make a huge impact, and we should take them seriously.
It’s not always easy to dedicate an hour a day to prospecting, but one prospecting phone call a day is more than enough to grow our business.

There’s a huge gap between the time where real estate agents get licensed, and the moment they are fully competent, in the know, and equipped to provide the help people need to get through the transaction. The merits or pitfalls of our training of new Realtors is done on the backs of consumers, and because we’re handling such a huge thing in people’s lives, it’s unacceptable for us to go without the highest level of knowledge.

One of the biggest investments real estate agents have to make is in their lead generation, and Facebook advertising is a powerful way to generate leads. How much money should we be willing to spend on our ads? What kind of systems do we need to have built into our Facebook lead generation? How can we resuscitate dead leads?

On this episode, I’m joined by real estate marketing expert and founder of Just Sell Homes, Andrew Fogliato who shares on the best strategies for Facebook advertising.

3 Takeaways

$10 a day is the best ad spend on Facebook. It means that the audience sees the ad enough to where they take action but not too much that it annoys them.
Even if you have a Facebook page that is the center of your online marketing, do not neglect your website. It’s something you will always own and have more control over than another platform.
The cost-per-lead with ads that have a video instead of an image is a lot higher.

It is impossible for a new agent to grow their business without a solid process and system for generating leads. Facebook is an advertising platform we can easily add to our marketing activities, and by investing some money in it, we can start getting quality leads. In order to do this successfully, the right audience-content fit is key. We have to figure out what matters most to our ad audience and create content that solves those problems.

In this age of social media, technology and digital, it’s hard to imagine any offline marketing methods still being relevant to us today, but very often the offline makes the online more successful. What are the most effective types of offline marketing? How do we craft content that can generate leads? How do we choose the kind of marketing to invest our time and money in?

On this episode, real estate and tech expert, Alex Camelio, discusses why agents shouldn’t count offline marketing out.

3 Takeaways

Direct mail has become extremely effective for generating leads. The top performing type of direct mail is simple and not too salesy.
Don’t ask people to just mention you if real estate comes up. We should start connecting to life situations like someone getting married, having a baby or downsizing. When that reference point comes up, they will think of us.
Our marketing activity should be based on where we are in our real estate career.Early on, we have to fill our pipeline first, but down the line, we have to switch to lead nurturing.

Real estate agents and teams are seeing a lot of success with direct mail, and this trend isn’t as unique as we might think. Amazon has sent out direct mail pieces and have gotten great traction from it. Sending simple, informational pieces out into our database can actually help us connect with people, bring value to them and become the trusted entity they will want to talk to when a real estate need arises.

Great content isn’t just about great visuals, it’s about resonance and the impact of the message. Real estate agents miss out on this and end up posting content that does nothing to connect with people. What is the real estate community getting wrong about storytelling, and how can we fix this? How do we craft content that people will respond to?

On this episode, I’m joined by real estate marketing coach and storytelling expert, and NAR Conference speaker, Kyle Draper. We talk about how we can make our content better with simple changes to our strategy.

3 Takeaways

Context is key to great storytelling. If we don’t share with people the journey and the struggle we went through to get to that moment, it won’t resonate.
Focus on talking about struggles, challenges and hurdles we’ve overcome. If we focus on our success, we alienate the majority of people.
When we go live on Facebook/Instagram/YouTube, we bypass the need for editing, which is something most of us struggle with. Our challenge with video content comes down to not liking what we look like or sound like, and not knowing what to say.

The difference between content that generate leads, views and tractions and the ones that don’t, is our ability to tell a story. What makes us good storytellers is the ability to add context to our content so that the audience understands why that moment is important to us. We also need to think of what people would respond to, and for the most part it’s not our success, it’s the things we’ve had to overcome. That’s how we make an unforgettable impact.

A key part of using social media to get more sales is to get in front of more people, and right now Facebook and Instagram Stories are where people are hanging out and making connections. How do we choose where to post our stories? What kind of content can we create and how do we create engagement? How do we turn the connections we make on Stories into leads?

On this episode, broker, CEO and social media expert, Barbara Betts shares how real estate agents can turn Instagram stories into a powerful relationship-building tool.

3 Takeaways

The easiest content strategy to use with Instagram Stories is to document our day. There are many interesting things we do as Realtors that our clients would love to see.
The better we feel about yourself, the more we’re going to post.
If we’re too scared to post a video of ourselves speaking to the camera, we can start with baby steps. Take videos of something else while talking, or go on camera with someone else.

Instagram has over a billion monthly users, and a huge percentage of those people are viewing Instagram stories. As Realtors we can take advantage of all the eyeballs on Instagram stories and use it to not only put out content that makes us relatable; but to create conversations, connections and stay top of mind. The people who engage with our content are the ones who are interested in what we’re doing and we can take these relationships offline. Through stories, we have a great opportunity to put ourselves out there authentically and sell more effectively.

While we’ve all had to deal with naysayers at some point in our lives, we also need to own up to the fact that sometimes, we might be our own naysayers- or worse- someone else’s. Even though we may think we’re ‘keeping it 100’ by being what we think is realistic about other people’s dreams, it’s important to remember that just like we can manifest our desires, so can the people we think we’re helping.

When my son was accepted into Howard University, I told him I wouldn’t be able to afford his tuition. By giving him this dose of reality, I thought I was helping him. However, I later realized my language was hindering my child and his dreams. It dawned on me that he was capable of achieving his dream of graduating from Howard, and it wasn’t my place to put limitations on his abilities. I changed my negativity towards the situation and after 5 years, he completed his degree.

As parents, we should be encouraging our children to reach their dreams by celebrating them and affirming their abilities.

Connect with Marki & download free tips & tools: https://markilemons.com/

Early in my career, I was balancing two careers, as a pharmaceutical rep and as a real estate agent. Even though it seemed impossible, I was the top earner in pharma sales, and then I successfully switched to real estate full-time, and made more in a month than I ever would in MONTHS of pharmaceutical sales.

I refused to let people’s doubts get in the way, and I prepared through reading, coaching, affirmations, and prayer. That’s what allowed me to take a skill I learned in sales into a successful real estate career. We can make the impossible happen when we are stubborn in our self-confidence and belief that we will go far in achieving our dreams.

Connect with Marki & download free tips & tools: https://markilemons.com/

Real estate is one of very few business ventures where we can earn good money in a very short time, but to achieve this, we have to play the game right. What does someone looking to get into real estate need to know about getting licensed and becoming successful? Why is it so important for us to focus on a niche from the beginning?

On this episode, I talk to Lawrence Watkins, host of Black Business School. We discuss what it takes to succeed in real estate and how to get started.

3 Takeaways

If we’re licensed in multiple states, choose one local area that we can go really deep on, and then in the other places, earn money through referral fees.
A real estate licence is all about consumer protection, it does not teach us how to sell real estate effectively. For that, we need additional education.
When building our network of real estate professionals, have more than one lender, each focusing on different niches and areas in our market.

Real estate is a powerful vehicle for financial freedom and success. From a money standpoint, it has a low barrier of entry. But just because it’s easy to get into the industry, doesn’t mean we shouldn’t treat it like a business. We have to go deep on a niche, because splitting our time diminishes our effectiveness, and we have to prioritize education and surround ourselves with the right people.

Everyone has naysayers, people who have something to say about what we can and cannot do. Successful people simply don’t listen to them. In this special episode pulled from the first of a series of Facebook Live videos, I’ll share my own experiences with negativity.

I’m here because I refused to accept what people told me. I refused to let the challenges I faced in my life hold me back. From the age of 5, I knew there was a God, and praying and leaning into Him is what has led to all the wonderful things manifesting in my life right now. I’ve overcome many hurdles, lost everything twice but I never gave up.

The lesson is don’t listen to the negative things people say, all we should care about is possibilities, positivity, opportunity and creating a great life.

Connect with Marki & download free tips & tools: https://markilemons.com/

Real estate agents are so often focused on generating a lead that we never prepare for what happens after that lead comes in. Why do we have to map out the lead nurture and conversion process? How do we avoid talking ourselves out of a sale? How do we make sure our online and real life personas match up?

On this episode, I talk to the Sales Whisperer, Wes Schaeffer. He shares why we need to map out our sales process and why. He also gives insights into how we can transform a chaotic system.

3 Takeaways

Every transaction has a process, we need to think through it systematically so we can map them out ahead of time. It allows us to prepare for objections and create content that answers the consumer’s questions.
Be courteous in text messages and emails. If people don't like our tone or feel as though we belittled them, they will take a screenshot and put us on blast.
Process before login. Before we go looking for a CRM, we need to map out our process, and what we need so that we can choose a system that fits our style and utilization.

Our industry may be about relationships, but going the distance is about marrying the human connections with systems and processes. The most successful agents are informed and prepared, and that comes from anticipating the needs, questions and thoughts of our clients. Before going out and generating leads, trying to convert them, and paying for a CRM, we have to have our system mapped out ahead of time. If our process is streamlined, we’ll always have the ability to be the solution to the problem our clients have.

Live video is something so many real estate agents are afraid of, but implementing it into our marketing can help us get more people wanting to work with us. What kind of content can we create and how can we optimize it? How can we boost our video content with chatbots and Messenger? How can we use chatbots without spamming people?

On this episode, I’m joined by fellow speaker, regular collaborator, and technology expert, Jeremias "JMan" Maneiro, who talks about how we can get more comfortable with Live video.

3 Takeaways

As real estate agents, we are now broadcasters in our own right. Through YouTube, Facebook, Instagram, Twitter, and LinkedIn, we can create quality video content that allows us to reach the masses.
When we interview local businesses, we should approach it like reporters. Our goal should be to highlight and make the community look good.
Put out a video on Facebook, and when people comment on that video, they can end up in our chatbot. Then we can segment the conversation further by sending people content that is relevant to them.

As real estate agents, we need to stop getting ourselves ready to do video and just go for it. Ultimately, success all starts with relationships and those relationships are created through content that helps people know, like and trust us. The content doesn’t have to be perfectly polished, if we have high energy and people are hooked from the beginning, we’ll get the engagement and the algorithms will push out the content and we will connect with people. If we leverage Messenger to create content that’s relevant to our audience, we can take it even further.

New real estate agents and agents who are getting back into the market can be intimidated by trying to get their database together and generate those first leads. How can we leverage a small database to get business? How can we use that database to get some referrals going? What can we do to leverage video content?

On this episode, I’m joined by agent and real estate coach, Genny Williams who shares on how she got back into sales after 10 years of coaching, and how she got the most out of a 48-person database.

Once you get into someone's world, you've got to make sure that you're training them to be an advocate for you. -Genny Williams

Takeaways

Every small business owner should be training people to be foot soldiers who can be on the lookout for what fits our business.
If we're trying to get into a new marketplace, or get back into the game, joining the local Chamber of Commerce allows us to connect with like-minded business people. It will also give us some much needed exposure.
The 3 points in the transaction to ask for a referral: when they love us the most, after the contract is signed, and a week after they move in.

Whether we’re new to the real estate game, coming back into the game or we’ve been in the game for a while, how we generate leads and business will never change. It’s all about the relationships we build and cultivate, and constantly being of value to the people we meet. Our ability to have conversations will always determine the quality of our business. Technology allows us to combine the personal touch we need to have, and the volumes that allow us to reach more people. The greatest asset we have as agents will always be our ability to build solid relationships with people.

Many real estate agents post content on Facebook and expect leads to come in and clients to just get in touch. Why is it important for us to seek them out? How can we create content that is the perfect opening for us to reach out? How can we use social media engagement to create leads?

On this episode, I talk to my podcast producer and Pursuing Results CEO, Matt Johnson. We talk about how we can boost our business by having more conversations online.

If all you did was have regular, non- real estate conversations with the top 150 people in your database, you will have more business. -Matt Johnson

Takeaways

Social media is a conversation starter. Use it to reach out to the people who watch your content.
When you do Facebook Lives, you can look back at who watched and commented on your video and you can re-engage these people by sending the voice or video messages.
It’s better to have 20 people watch your video than it is to have 1,000 views. It’s harder to reach out to people when there are so many of them.
Engage and respond to comments strategically throughout the day. If you're going to reply to comments don't reply to all of them at once. Just spread them out a little bit.

Posting content is just step one of an effective social selling strategy. Just throwing content out there and expecting it to come back in the form of an instant sale doesn’t just happen. What we should be doing is putting out content and then re-engaging with the people who comment on it. We should always be looking for opportunities to have conversations with people so we can add them to our database. When we build relationships, those people become our advocates, and our champions, and the people who will refer us.

As real estate entrepreneurs, we should always be on the leading edge of technology and ways to show our listings off in their best light. What are virtual properties and how can we leverage Matterport devices and videos to give clients a feel for a house?

On this episode, I’m joined by Matterport Marketing Content Manager, Amir Frank who shares a new and unique way to create engaging real estate content.

360-degree models essentially allow you to virtually walk the visitor through the space, and you can show them things that they wouldn't otherwise be able to see in a listing. -Amir Frank

3 Takeaways

Start at the lowest level of the home and work your way across that level and then go up to the next level and capture the rooms in that order, instead of jumping from room to room.
For $69 a month, we can have 25 360-degree videos active on Matterport.
The 360-degree video can be enhanced by adding additional videos, documents and landing pages to them.

The benefit of technology is that it allows us to leverage tools that don’t just make us more efficient in business, but can enhance the customer’s experience. We don’t just have normal photos and videos at our disposal for listings, we can take our listings to the next level with 360-degree videos and 3D virtual tours. Bringing that level of detail allows people to see themselves inside of that space, and imagine themselves living there. We should always be employing a Blue Ocean strategy and doing what other entrepreneurs aren’t doing. Matterport’s images and videos are one way we can set ourselves apart.

Referrals are the most underutilized and underestimated ways for us to earn more money. What motivates referrals, and how do you make yourself more referable? How can we build referrals into every stage of the sales cycle? What are the biggest contributing factors when it comes to getting more referrals?

On this episode, I’m joined by referral expert, Chad Durfee who shares how we can take our referral game to the next level.

It’s all about understanding the psychology of what motivates people to refer and then building that into your systems and processes. -Chad Durfee

Four Takeaways

The key contributing factors for referrals are trust, social proof, authority, scarcity, engagement, and commitment.
Don’t be POOR: Passing Over Opportunities Repeatedly.
Satisfied clients don’t refer, engaged clients do. We can engage clients by making them feel like they are part of our business.
Get people to sign up for an appointment through a calendar app. The simple act of people clicking on a time slot in a calendar app makes them 7 times more likely that they will show up and show up on time.

Referrals are so powerful that we can build a thriving business around them, and what’s great about them is that we have the ultimate control over our business, instead of paying for leads. Our clients want to refer us and all we have to do is help them along. We can do that by making sure we put value in the strategic points in our sales cycle, from courting them, all the way to the post-client experience. If you build a system for referrals, you will be able to multiply it and boost your business consistently.

One of the greatest ironies of real estate is that many agents don’t invest in real estate, or make other investments. What are some of the mistakes agents make when it comes to their finances? What are the steps you need to take to start leveraging your income so that it can eventually become passive? What is the Infinite Banking Concept and how can you employ it to better yourself?

On this episode, Wealth Without Wall Street Chief Financial Coach, Joey Mure shares how real estate agents can level up from technician to entrepreneur.

Insurance companies allow you to borrow your own money with no repayment structure allowing you to fund your business growth and bridge your expenses in lean times. -Joey Mure

3 Takeaways

Your ultimate goal as a Realtor should be investing in your business so that it becomes passive business ultimately.
If you don’t have cashflow in your business, you won’t be able to do anything else to grow your business.
Through Internet Banking, you can utilize life insurance as a vehicle for savings, not just for protection.

We also discussed;

Why real estate agents struggle to pay taxes
How the Infinite Banking Concept works
The steps we can take to build wealth in our families

In many cases, real estate agents find themselves working to the bone for decades without building any real wealth, which is a far cry from the freedom they seek. In order to change this reality, we need to be smarter with our money and how we leverage it. We need to be working our way towards making our businesses passive so we can actually have the freedom to do what we love.

The Infinite Banking Concept is one of the most powerful ways for us to build wealth. It allows us to utilize a high cash value life insurance policy, and not just as protection but as an asset. By putting the right pieces in place, we can pull all the levers to increase our business and eventually make our business passive, which makes us true entrepreneurs.

Reality TV has done a disservice to the world of real estate by making people think that getting into the industry and becoming successful just happens. What are some of the realities of real estate that we don’t hear about on HGTV? How can new agents build a business that goes the distance? How can we make ourselves more memorable, and stop wasting opportunities?

On this episode, I’m joined by agent, trainer, and author of “The Reality of Real Estate”, Candy Miles-Crocker, and we talk about how agents can set themselves up for success.

People who don't take the time to build systems after that first year of success burnout. -Candy Miles-Crocker

3 Takeaways

As a new agent, choose a brokerage that offers training and education.
Long-term sustainable success in real estate is built on systems.
Don’t be afraid to ask for the business. If you’re not actually putting yourself out there, you're wasting an opportunity.

Running a real estate business without a foundation and the right mindset leads to burnout, stress and as a whole the high turnover our industry has. In order to build sustainable success, you have to run the business with intention and purpose, show up well-dressed, interact with people, and have the confidence to ask for the business. With the right systems in place, you can run an efficient business and stay in business for decades.

Building relationships is crucial for being a good real estate agent, but it’s also important to know how to protect our clients. How can our own knowledge of online tools help us to be a better resource for our clients? What steps can we put in place to make sure they don’t lose their money to a scam or other types of fraud? How can we choose the right CRM to use?

On this episode, CEO of RETI (Real Estate Technology Institute), Craig Grant shares on how we can build a better and safer online presence as agents.

It’s more important than ever to build relationships with your clients. Is if there's no friendship in place, don't expect to get hired again. -Craig Grant

3 Takeaways

When you start working with new clients, instruct them to pull out their phone and create contacts for everyone in the transaction. Tell them if they ever get a phone call for somebody claiming to be the title company, to hang up and try to call back to make sure it’s not a scammer.
You can run your entire business with unlimited storage and great support and security with Google’s G-Suite, which is for business. It costs just $12/month.
Protect yourself and your clients with cyber insurance.

Only 12% of consumers hire the same Realtor twice, and that’s because we don’t follow up or communicate.

We also discussed;

How to protect your clients from cybercrime
How to choose the right CRM for your business
The importance of being educated about emerging technologies

As real estate professionals, we want to make money, but we also need to protect the money we make. The real estate industry is highly prone to cyber attacks, hackers and scammers, and we have to prepare our businesses so that we don’t become victims. We do this by investing in technology that keeps our data safe, and educating our clients before hand. Everyone wants the flexibility and unlimited earning potential of being in real estate, but only a small percentage of people actually realize they're entrepreneurs. Thinking about safety and security is one of the most important parts of preparing your business.

Creating good video content can seem intimidating if you have no experience or on-camera confidence. How do you determine the kind of content you should be creating? What steps can you take to feel more comfortable on camera? How can you create content for different platforms?

On this episode, I’m joined by expert videographer and one of Chicago’s Top Real Estate Video Marketers, Justin Barr, who shares helpful insights and tips for mastering live video.

It's really about figuring out what you are, what your brand represents, and then creating content around that of brand targeting the correct audience. - Justin Barr

3 Takeaways

2-3% of your database on social media is interested in buying and selling. The rest of the people want entertaining, valuable, and inspiring content.
If your brand is more educational, do an educational series. If you want to be more about showing off personality, opt for attention-grabbing content.
Equipment for making videos on the go: a lavalier mic, good lighting, and a tripod to stabilize your video.

We also discussed;

Why having good audio is so important
The importance of telling a story
How to fill curiosity gaps

The way to grow your database and generate leads is not to talk only about houses. You should show off your personality and interests because that’s what attracts people. In order to make really unforgettable video content, you have to know what your brand is and the kinds of content your target audience responds to, and then create it. Always remember that the goal is to bring value and make an emotional impact.

The MLS is one of the most under-utilized resources in real estate, and agents can make more money by leveraging it. What is some of the data we can gain from the MLS and how can we use it to improve our marketing efforts? What can we learn about our real estate markets through the MLS? Why is it so important to become as educated as possible when it comes to your business?

On this episode, digital marketing strategist and real estate technology expert, Carrie Little talks about how she uses data to help agents sell more real estate.

You will not go from making no money to making money in real estate unless you start to understand the business. -Carrie Little

3 Takeaways

Everyone you know needs to go into your CRM because it allows you to start generating leads.
Absorption rate: three months or less means houses are moving faster and it’s a seller’s market. Four to six months is a stable market, but over six months is a buyers market.
When it comes to rate of sale, you want to look at communities where you will have the least barriers to entry.

We also discussed;

How to leverage date on absorption rate, rate of sales and off-market rates
How to use the right hashtags in your marketing
The importance of consistency

Whether you’re tech savvy or not, the key to success in real estate is all about how well you know the numbers in your business, and the numbers in your market. To know your business, you need to have a CRM, and to know more about your market, the MLS is key. You have to learn how to use and manipulate your MLS, understand what's happening in the marketplace, and become a consistent learner of that information. This information will help you craft the right marketing strategies, sales approaches and who to even target in your business. Without this important data, you’ll be flying blind in business which will make it harder to grow your business and achieve your goals.

The real estate crash of 2008 may be over a decade ago, but many of us are still traumatized by it. How do we condition ourselves so that we can recover from the challenges we face in business? What are the ways we can strengthen ourselves physically, mentally, emotionally and spiritually?

On this episode, I’m joined by author of The Titan, founder of the Hour of Champions and my good friend, Steve Werner who talks about his work helping people overcome anxiety and depression and his own path.

In order to be the best version of yourself and get through anxious moments, you have to be conditioned spiritually, mentally, and physically. -Steve Werner

3 Takeaways

Nobody in business is immune to stress, anxiety and depression.
There’s a difference between mental illness and sadness and fear resulting from a difficult life event.
Stop rehearsing for disaster by worrying about what’s going to happen. It only depletes your energy.

We also discussed;

The difference between mental illness and a life event
Why we need to overcome fear in order to succeed
The importance of faith
The difference between contacts and relationships

Sometimes life is a lot like going into battle. We have difficult challenges and circumstances thrown at us, and it can be hard to overcome them. In order to win any battle, we must be physically fit, mentally sound so that we don’t become overwhelmed when difficult moments arise. If we have faith in our higher power, we’ll always be led out of the challenges into the direction of our dreams.

Mobile homes are a lucrative business venture, but so few people in real estate know about it. Why are mobile homes such big business? What’s driving the growth in mobile home investment and ownership? How can you get started, even as a new investor?

On this episode, I have an exciting conversation with two young real estate investors, Byron Sellers and Sharnice Williams, who are making waves in buying and flipping mobile homes.

Mobile home is recession-proof because there will always be a need for affordable housing. -Byron Sellers

3 Takeaways

Mobile home flips are very simple: white paint, vinyl flooring, and white appliances.
Illinois has 1,098 mobile home parks, Indiana has 1,300, and Springfield, Ohio is the mobile home capital of the world. There’s a lot of opportunity for mobile home investing in the Midwest.
From as low as a 550 credit score and $1,000, you can get started. It’s a model that suits new investors.

We also discussed;

Why we need to change our perceptions of mobile homes
How rentals work with mobile home investing

Twenty-two million people in America live in mobile homes, and that number is set to grow because it’s such an attractive investment and residential opportunity. As the costs of living in the city continue to rise, more people are going to opt for the lower lot rentals and chance of ownership that traditional housing doesn’t offer. Ultimately, as an investor, you also get to be a part of building wonderful communities.

Many real estate and loan professionals put too much energy into implementing every new tool and tactic while forgetting the fundamental- building deep connections in our communities. Before we implement a new tool, what is the first thing we need to be doing in our businesses? What are the other key pieces we need to add to our strategies? How do we balance between brand awareness and lead generation so we’re not just putting out content without generating business?

On this episode, I’m joined by loan officer, coach and author of Lead Generate: 61 Days to Double Your Pay, Scott Groves. He talks about why the true answer to making more money lies in the sphere we have right now.

The first big benchmark of success is being famous with 50 people. -Scott Groves

3 Takeaways

At least once every 90 to 120 days, do a self audit. Google yourself and see what comes up and if all your details, contact information and photos are accurate.
There is a difference between marketing and lead generation. We need marketing to get in front of more people, but for it to be lead generation, we need to have respondents' information to contact further.
If you commoditize yourself, it’s not easy to be replaced. Think of how you can position yourself as an advisor that adds value to people’s lives.

We also discussed;

The importance of consistent lead generation
Why Facebook messenger is the most powerful lead generation tool right now
The importance of treating your business like a job

The foundation of a strong real estate business are the connections and relationships we have, and that doesn’t mean hundreds of people. As real estate and mortgage professionals, we meet many people but in order for it to make a difference in how much we earn, we have to be famous with just 50 of them. We have to be the person that comes to mind when they think of real estate. We achieve this by consistently adding value to those people and by being trusted advisors, and being in regular contact with them. By doing those things and treating this business like a job, you become a true entrepreneur.

Most entrepreneurs are told that they have to specialize and focus when it comes to finding a niche, but we have to apply this concept to every area of our lives. How do we clean house in our lives and let go of behaviors that delay our progress? What are some of the values we need to uphold as entrepreneurs, and the inner hurdles we need to remove?

On this episode, I’m joined by, author, speaker and wealth strategist, Danielle Pierce as we discuss our journeys and experiences as women, mothers and entrepreneurs.

Consistency is doing what needs to be done, regardless of how you feel about it. -Danielle Pierce

3 Takeaways

As an entrepreneur think of the specific problem you solve for people first. That will help you determine what you will sell.
Before you start to promoting yourself, do the work internally to overcome your fears, doubts and insecurities. They can make navigating the business world a lot harder.
Helping people is great but don’t make yourself a “Master of the Universe” in the process. You’ll burn yourself out, cripple people, and end up with people who resent you.

We also discussed:

Things you have to let go of in order to succeed
The importance of spending time with yourself and doing your inner work
How to eliminate things that aren’t helping you progress

Becoming an entrepreneur isn’t just about the elimination of a corporate job we don’t like, it's also the elimination of things that aren’t serving us and actions that aren’t giving us the results we want. Specializing isn’t just about making business easier, it’s about being focused on one goal. Very often, we have to take a long hard look at ourselves and realize that not doing our own internal work holds us back, and when we do it, business and life will only get better.

The goal of a real estate agent is to turn the people they talk to into deep, meaningful relationships, and that’s impossible to do without a solid lead capture plan. When it comes to capturing leads, what kind of information do we need to collect to increase our chances of getting a sale? Why should our goal be to personalize the information we put out to people, and how does the quality of our lead capture influence this?

On this episode, ActiveCampaign Director of Education, Chris Davis, talks about the building blocks of lead conversion.

We’re not just trading emails and names. We’re really exchanging valuable information for attention. -Chris Davis

3 Takeaways

Your first investment should be your contact relationship management. There’s a lot of information you need to centralize in order to close the deal. If you can’t centralize the info, you won’t be able to personalize it.
When creating a landing page, the questions we put should answer themselves. They should lead them down the thinking process. How we frame the question is going to lead to their probability of filling out the most accurate information.
Social media isn’t for us to share what we’re doing, it’s for us to share what we know and what we do.

We also discussed:

Why attention naturally declines in marketing
How to centralize to personalize
Why we need to capitalize on video

In this business, we’re not just collecting names. We’re giving valuable information in exchange for attention, and the amount and quality of attention we get is determined by how personalized our message is. Our outbound communication is only as good as the information we’ve captured, and that goes back to our lead capture, the kinds of questions we ask, and how we ask them. Additionally, we need to have a centralized place to collect this information, because that increases our chances of having the right information that will trigger a sale.

The biggest challenge agents face in social selling is the belief that we have to be a certain persona to succeed, but that misses the point of technology entirely. How should we leverage technology to boost our businesses? How do we show our clients that we care using social media? What are some of the tools we can use to be more engaged and active online? On this episode, I’m joined by EXIT Realty’s Vice President of Technology Engagement, Annette Anthony, who shares what we can do to separate ourselves from other agents.

Technology has given us the opportunity to enrich what we do and highlight who we are as people. -Annette Anthony

3 Takeaways

Hone in on who you are, be comfortable in your own skin and really highlight who that is online.
When we are doing our work, meeting and talking to people, many nuggets and pieces of information are thrown at us. We need to take that content and share it with the world because it has value.
Mobile business cards are a way to give out our information to people and make it easy for them to download our contact information. We’ll no longer have to worry about running out of cards.

We also discussed:

The kind of content we can create.
How messaging utilization has surpassed the utilization of social media and technology.
Alexa Flash Briefings and how to use them.

Social media is not about being a certain personality or playing a role—it’s actually the opposite. It should be a tool for us to be ourselves and highlight what makes us unique and what we care about. As real estate professionals, we should be striving for being known for providing value, mentorship and improving lives. Social media is our way to do this seamlessly and sustainably.

When it comes to sharing online, many real estate agents struggle to find the balance between the personal, the professional, and what people actually want to see. What is a “professional social persona”, and why is it the perfect way to build your brand online? How can you increase your online engagement? How can we build relationships with people who are the influencers in our market and industry? On this episode, I’m joined by tech strategist and author, Crystal Washington, who shares on how to improve your brand online.

3 Takeaways

Put your professional social persona online. Find a balance between who you are as a REALTOR® and what people actually want to see on social media.

When it comes to contacting people, it's not about the initial numbers. It's about your closing ratio and the quality of the interactions you have.

Many REALTORS® haven't stopped to really think who their influencers are. Think about the whole professional ecosystem working in real estate and build relationships with the right influencers.

At the start of the show, we talked about the professional social persona, and how to leverage it online. Next, we talked about the kind of content people respond to online, and what being a professional means nowadays. We also discussed why the quality of conversations you have are more important than the quantity on social media.

We also discussed:

How non-tech natives can increase their online engagement
Why the “spray and pray” method isn’t effective
Financial advisors and other professionals you should build relationships with

To make an impact with social media, it’s not about you showing how many houses you sell. It’s about giving information that’s relevant and impactful to consumers in your market. You have a wealth of information that can be valuable to the people who see your profile online, and if you can find someone to help you polish up your knowledge for social media, you can build solid relationships and boost your business.

Guest Bio-

Crystal is a futurist, technology strategist, speaker and author of the books One Tech Action and The Social Media Why. She works with organizations that want to leverage technology to increase profits and productivity. Technology includes social media, apps, smartphones, and the web. Hired by companies including Google, Microsoft, and GE, companies in North America, Africa and Europe book Crystal Washington when they want their teams to take action online. Go to https://crystalwashington.com/ for more information.

The real estate industry has matured to a point where agents are becoming commodities. While this is good for the consumer, it's difficult for real estate agents who have to set themselves apart. Why is it so important to leverage video in order to build deeper relationships? What is the toughest objection agents have to overcome and how can you handle it? How can you use technology along with face-to-face interaction to convert at a higher level?

On this episode, I’m joined by iconic sales trainer and speaker, David Knox, who shares on winning strategies to stay ahead in the real estate game.

Step out of familiarity-building into direct prospecting phone-to-phone, face-to-face, Zoom-to-Zoom. -David Knox

3 Takeaways

Leverage video content. Five minutes of “show me” is worth five hours of “tell me”.

When it comes to dialogue, think PAID. Pause, Acknowledge, Isolate, and Discover.

Search hashtags in your local area to learn what your ideal client is interested in. Use the most relevant hashtags to connect with them.

At the start of the show, we talked about the importance of being the same person both online and offline. Next, we talked about the steps you need to take to handle the commission objection, and the 4 key points of dialogue. We also discussed why you still need to talk to people on the phone, or in person if you want to have a higher conversion rate.

We also discussed;

How to use hashtags to learn more about ideal clients in your area
Building familiarity vs. direct prospecting
Why social media should be used as an introduction

With real estate becoming more of a commodity, what truly separates agents is the level of service we give our clients. In order to fetch the commission we want, we have to deliver value that sets us apart and makes us different from everyone else. Our communication is very important in differentiating us. Whatever social media tools we use, we're still going to have the highest conversion rate if we pick up the phone and meet people. Social media is a great introduction, but we still need that in-person connection to really solidify the relationship.

For real estate agents, Facebook can be a great place for generating and converting leads. What are the 3 “boxes” your content and activity should check in order to succeed? Why is the engagement and conversion rate on Facebook so much higher than other channels? How can we make sure our messaging and platform work well together when we use Facebook?

On this episode, I’m joined by James “The Zillow Killer” Rembert, who shares a plethora of information on what agents should be doing to win at the Facebook marketing game.

With any paid-traffic medium, it's always about relevance, omni-presence, and being hyper-local. Those three core concepts will win on any medium. -James Rembert

4 Takeaways

If you want to increase your conversion rate, you have to make sure people actually interact with your brand.

In order to successfully use Facebook messenger, there has to be congruence between our distribution and response. Keeping all our communication native to Facebook achieves this.

Facebook Messenger gives us the ability to go from lead to conversation immediately because the messages open automatically.

What truly marks the success of your video content isn’t how many people viewed. It’s about who actually engaged with it.

At the start of the show, James shared the number 1 thing agents should be doing with their marketing, and the 3 elements of successful Facebook marketing. Next, we talked about why you should always think of the end customer in all the content you create. We also talked about how to create congruence between your distribution and your response.

We also discussed:

The importance of adding calls-to-action to your video content
Why you have to keep your Facebook activities native to the platform
How Facebook messenger increases conversion significantly

Many people think of Facebook as a magical tool that just gives us leads, but that’s not the case. Facebook is an accelerator, and when we put the right systems in place, it will help grow our business. To increase our chances of success, we have to understand the market, give relevant content, push for omnipresence, and always strive to be hyper local. If we do this right, we will start attracting clients.

Social media can be really intimidating when you’re just starting out, but it doesn’t have to be. What is the very first platform you should start with? How can you use Instagram’s IGTV to reach more people and increase post engagement? How do you make social media connection a habit?

On this episode, I’m joined by social media strategist and consultant, Katie Lance. She shares on the top social media tips just about anyone can implement.

Instagram is such an aspirational platform, which is perfect for real estate. -Katie Lance

You don’t need the perfect strategy or the perfect content to get started with social media. If you want to make it less intimidating, you have to just start now. Begin with what you have and make a habit out of consistent use of social media. Commit to 15 minutes a day to connect with people and build relationships, and make use of the Live features of Facebook and Instagram. This will get the momentum going and you can build up from there.

Most people think social selling doesn’t work because there’s no face-to-face connection, but if we leverage our devices the right way, it can be highly effective. How can we get better at connecting with people when we create video content? Besides Instagram and Facebook stories, what are other platforms we can leverage to get our brands in front of more people?

On this episode, I’m joined by social selling coach, author, and speaker, Chelsea Peitz, who shares on winning social media strategies.

Remember, your brand is not a house. It’s your face. -Chelsea Peitz

Video content doesn’t have to be the lesser version of a face-to-face conversation. Having mobile phones means people have the chance to connect literally right in the palm of their hands. We have to get comfortable with video content to achieve this, we have to force ourselves to do it until it becomes a habit. If we take the camera-first formula, we can ultimately convert people and turn social activities into business outcomes.