Branding Bites Podcast with Kristin Korn: Recent Episodes
Kristin Korn
How do I build my personal brand? Use my brand colors? Know what to talk about in my content? Increase my impact and income?
These are just some of the big questions that brand consultant and educator, Kristin Korn, dishes out weekly on the Branding Bites Podcast.
Each bite-sized episode helps you take immediate action on the most important branding strategies for building a brand and not just a business in today’s social environment.
Kristin’s specialty is helping women go from feeling stuck and stagnant to having a confident, brand-focused business. She believes the key to establishing a lasting business is being able to use your personal experiences to connect with others.
Using her Stay in Your Lane Brand Method, she offers women a roadmap to discover the fortune (influence!) that lies within their brand and leverage it to make their business more profitable faster.
Want to build a reputable personal brand that will keep you relevant and resilient over time?
Need help creating authentic content that builds trust and gains the attention of your niche audience?
Lost on how to consistently promote and position yourself as an expert?
Discover why thousands of online business owners turn to Kristin Korn to increase their visibility and influence and to make sense of their brand strategy.
Your brand isn't about becoming someone you aren't but instead being more intentional about who you are and what you value you have to offer.
Tune in to see what value-packed branding bites Kristin has to share next!
When social media is buzzing with algorithms, trends, and shiny bio tools, it’s easy to overlook the importance of keeping things...yours. Enter: the magic of hosting your Instagram bio link on your own website.
If you're still using third-party tools to manage those clickable links in your bio, it's time to rethink your strategy. In this episode, we'll explore why you should house your bio link on your website, how to build a clickable bio link page in Canva to embed on your site, and—most importantly—how this ties directly to your Profit Pipeline™.
Ready to take the next step?
- Create your bio link page today and watch how it transforms your Instagram strategy.
- Need a hand setting up your Profit Pipeline™? Check out Business Vault HQ to learn all the steps you need to bring in leads and convert them into sales.
Shownotes:
https://kristinkorn.com/custom-instagram-bio-link-guide/
In the fast-paced world of online business, it’s easy to mix up terms like followers, subscribers, and leads. After all, they’re all part of your audience, right? While that’s true, these three groups represent different stages of the customer journey, and understanding the distinction can make or break the success of your business strategy.
If you’re working to implement a Profit Pipeline™, knowing how to attract, engage, and convert each group is essential. Let’s dive into their differences, how to connect with them, and why they’re crucial to creating a consistent stream of leads and sales.
Shownotes for this episode:
https://kristinkorn.com/followers-vs-subscribers-vs-leads-differences/
Resources Links mentioned in this episode:
Profit Pipeline™ Webinar - https://kristinkorn.com/the-profit-pipeline-playbook-opt-in/
Business Vault HQ - https://kristinkorn.com/business-vault-hq/
Struggling to unlock the growth potential of your small business? While every business is different - there are 7 game-changing strategies that every solopreneur can implement to catapult your brand to new heights online!
Clients mentioned in this episode:
https://alisonbellphotographer.com/how-to-move-your-business
https://www.homesweethomebaker.com/
GAIN ADDITIONAL
SUPPORT: 💛🩷 Join Brand Highlighter HQ coaching group: https://www.kristinkorn.com/brandhighlighterhq
💛🩷 Download the 7 Scaleup Solutions Guide (free!): https://www.kristinkorn.com/scaleup
💛🩷 Scale Your Business Online Offers https://www.kristinkorn.com/scalemybusiness
DISCLAIMER: Please note that the description may contain affiliate links. If you make a purchase through these links, I may earn a small commission, which comes at no extra cost to you. Your support is greatly appreciated and allows me to continue providing free content on a regular basis. Thank you! - Kristin
The holidays are a critical time for businesses. It’s the time of year when people are the most generous and most likely to spend money on things they wouldn’t normally buy.
That’s why it’s so important to get your holiday marketing right. However, even with the best of intentions, many marketers end up making some fatal mistakes that cost them dearly in terms of sales and ROI.
In this episode, we’ll explore 7 of the most common mistakes marketers make when executing their holiday campaigns so that you can avoid them and make the most of this critical sales period.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode138
Referred to in the episode:
CORE Software - https://coregroup.kristinkorn.com/software
CORE Brand Marketing Group - http://corebrandmarketing.com/
When you're starting out as a solopreneur, it can be tough to know where to focus your time and energy, especially with a never-ending to-do list of things that need your attention.
And if you're like most business owners, you're always looking for ways to streamline your efforts and get the most bang for your buck. The question becomes, “do you put all your effort into sales or marketing?” The answer might not be as clear as you think.
This episode will break down the difference between sales and marketing and help you decide which is the best focus for your business.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode137
Resource mentioned:
CORE Brand Marketing Group - http://corebrandmarketing.com/
When you're starting out as a solopreneur, it can be tough to know where to focus your time and energy, especially with a never-ending to-do list of things that need your attention.
And if you're like most business owners, you're always looking for ways to streamline your efforts and get the most bang for your buck. The question becomes, “do you put all your effort into sales or marketing?” The answer might not be as clear as you think.
This episode will break down the difference between sales and marketing and help you decide which is the best focus for your business.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode137
Resource mentioned:
CORE Brand Marketing Group - http://corebrandmarketing.com/
Sales are the lifeblood of any business, and a key part of boosting sales is creating a comprehensive and effective content marketing strategy. Not to be confused with general marketing - content marketing is not about selling; rather, it's about providing value and helping your audience make informed decisions.
Content marketing can be a powerful tool to reach new customers and convert them into paying ones.
But many small businesses struggle to develop a content marketing strategy that will improve sales.
The key to success is understanding how content marketing works and why it's so important. Content marketing can be extremely effective in improving sales, but only if it's done correctly. In this episode, we will look at how content marketing works and how you can use it to improve sales for your business starting TODAY!
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode136
Resource mentioned:
CORE Brand Marketing Group - http://corebrandmarketing.com/
Sales are the lifeblood of any business, and a key part of boosting sales is creating a comprehensive and effective content marketing strategy. Not to be confused with general marketing - content marketing is not about selling; rather, it's about providing value and helping your audience make informed decisions.
Content marketing can be a powerful tool to reach new customers and convert them into paying ones.
But many small businesses struggle to develop a content marketing strategy that will improve sales.
The key to success is understanding how content marketing works and why it's so important. Content marketing can be extremely effective in improving sales, but only if it's done correctly. In this episode, we will look at how content marketing works and how you can use it to improve sales for your business starting TODAY!
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode136
Resource mentioned:
CORE Brand Marketing Group - http://corebrandmarketing.com/
Feeling stuck when it comes to brainstorming content ideas for your blog? Inside this episode, I share some of my favorite tips for content engagement ideas!
Your audience reads your blog because they want to learn something, be entertained, or both. But coming up with new ideas for blog posts can be tough - especially if you feel like you've already covered everything you can think of.
LISTEN to this episode and jumpstart your content creation today.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode135
Resources mentioned:
The Content Keyword Map - https://kristinkorn.com/keywordmap
The Social Note App - https://jointhesocialnote.com/
CORE Brand Marketing Group - http://corebrandmarketing.com/
As a working mom, I know how difficult it can be to try balancing work and life. It seems like there's never enough time in the day!
However, there are some hacks and tips that working moms can use to stay organized and efficient.
By implementing some of these tips (from meals to cleaning) into your routine, you'll be able to maximize your time and get more done.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode134
As a working mom, I know how difficult it can be to try balancing work and life. It seems like there's never enough time in the day!
However, there are some hacks and tips that working moms can use to stay organized and efficient.
By implementing some of these tips (from meals to cleaning) into your routine, you'll be able to maximize your time and get more done.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode134
If you're just getting started with SEO copywriting, then this episode is a great place to start.
Search engine optimization is a critical part of any online marketing strategy, and as a solopreneur, you can't afford to miss out on any potential customers.
Inside this episode, I give you a solid foundation on which to build your SEO knowledge. From there, you can start experimenting with different SEO-friendly writing techniques and strategies to see what works best for your business.
And while it may seem like a daunting task, SEO copywriting for beginners is actually relatively simple so let's dive in!
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode133
As mentioned in the episode, if you are more of a DIYer and just need help with keywords, titles, topics, and some copy - we drop SEO Copywriting Content Briefs every month in The Social Note App. With our content briefs, you don't have to spend hours brainstorming ideas or writing copy from scratch. https://jointhesocialnote.com/
As a small business owner, you may be wondering why building a brand is important. After all, isn't it enough to simply have a great product or service? The answer is no.
In today's competitive marketplace, it's more important than ever to have a strong brand that differentiates you from your competitors.
In this episode, I cover what is a brand, why your business needs one, and 8 benefits of taking the time to invest in building a brand for your business.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode132
As any solopreneur knows, there are a million little things to do in a day--which is why content marketing is often pushed to the back burner.
You’d rather get on a sales call or prospect a cold lead than write online.
But here's the thing: your small business needs a blog. No matter what industry you're in or how new you are, a business blog can help you reach your target market and convert readers into customers.
Don't believe me? In this episode, I’ll explain in detail the five benefits of blogging for business.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode131
So you have an idea and start a business or join as an ambassador for an existing company and immediately slap on the nametag that you are an entrepreneur. But is it really that easy?
If you sell a product or offer a service, does that immediately mean you can add "Entrepreneur" to your portfolio of job titles?
Well, yes and no.
There are clean distinctions that must happen before you can print that Entrepreneur nametag.
But don't worry, I'm here to help! This episode will outline the biggest differences between a solopreneur and an entrepreneur. And find out which one you really want to sign up for!
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode130
Marketing yourself is essential for any business, especially when starting out. This episode will discuss 12 ways to market yourself online and build your brand .... even if you still don't consider yourself an expert!
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode129
Maybe you’ve heard of other colleagues using a marketing agency or even heard me discuss the branding and marketing agency that I own and run.
But does your business need a marketing agency?
It can be hard to know, especially if you're not sure what a marketing agency even does. In this episode, I’ll help you determine whether or not you need a marketing agency, and give you some tips on finding the right one for your business.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode128
-
What a marketing agency does
-
Do you need a marketing agency
-
How to find the right marketing agency for your business
-
Things to consider when deciding if you need a marketing agency
-
How to choose the right marketing agency for your business
-
Benefits of working with a marketing agency
As a solopreneur, you know that branding and marketing are essential to growing your business.
But with so many different moving parts, it can be hard to know where to start. That is where a brand strategy roadmap comes in. At CORE Brand Marketing Group, we’ve developed a 4-phase version called the Digital Branding Roadmap™, which we use with each client to guide them through each step of the branding and marketing process.
We help them create a solid and distinctive online brand that will make them stand out from the crowd and attract more clients. Let's dive into each one in a little more detail.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode127
Starting a business is hard work. It's even harder when you're doing it alone.
Unfortunately, many solopreneur businesses fail within the first few years.
This can be due to various reasons, but most often, it's because of one (or more) of the mentioned five mistakes.
In this episode, we'll look at these mistakes and provide tips on avoiding them.
So if you're thinking about starting your own business, make sure you listen to the end!
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode126
Small businesses and solopreneurs always look for new and innovative ways to reach customers and grow their businesses. And digital marketing is one of the most effective tools for doing just that.
What is digital marketing? In short, it is the use of digital channels to promote a business.
This includes things like websites, social media, and email marketing. Digital marketing is more cost-effective than traditional marketing methods, and it provides better results.
Additionally, digital marketing can help to increase brand awareness for your business. This episode will explore what digital marketing is and why every business should be using it!
- What is digital marketing?
- What are the different types of digital marketing?
- What are the benefits of digital marketing?
- How can businesses use digital marketing?
- What is the digital marketing process?
- What are digital marketing channels?
- How do you measure digital marketing effectiveness?
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode125
As someone who started and is running your business single-handedly - you know that being a solopreneur has many benefits and drawbacks.
Based on my 20+ years of experience in this role, you'll be better equipped to survive and thrive as a solopreneur by following these five tips.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode124
What is your brand missing to STAND OUT? Creating a brand for your business can be a difficult task. There are many things to consider, from the name and logo to the colors and fonts you use to the marketing plan you implement. But one of the most important aspects of branding is creating a visual identity that stands out from the competition.
In this episode, we will discuss eight elements that are essential for creating a visually appealing brand. If you want your business to stand out, make sure you implement these tips!
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode123
Brand Identity Basics - https://kristinkorn.com/brand-identity-basics -
In this online program, you'll learn how to create a logo, color palette, and style guide that will help you build a strong visual identity for your business to stand out from the competition.
CORE Brand Marketing Group - https://corebrandmarketing.com/
Our team has experience creating high-quality visuals, matching the tone of our client's brand, creating easily recognizable logos, and using fonts that are easy to read while still being unique or relevant. Let's start creating a visual brand identity together today by filling out our application online.
Instagram can be a great platform for businesses and individuals to share photos and videos with their followers, but it's important to post fresh and interesting content regularly to keep followers engaged.
If you're like most small business owners, you're always looking for new and innovative ways to boost engagement on Instagram. But what happens when you run out of ideas on what to post? Here are 7 Instagram content ideas that your followers will love!
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode122
Insta-Unlock Workshop - kristinkorn.com/instagram
As social media becomes an increasingly popular way to market your business, it's essential to make sure you're following the proper rules.
This episode will explore some of the most common mistakes people make when using social media for marketing and how to avoid them. We'll also look at some of the best practices for social media marketing and how to make the most of your efforts. Let's get started!
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode121
Inside the Boost Your Brand Exposure download, I'll share all the latest Instagram® Algorithm insights so that you can plan out your marketing strategy and make sure your brand is getting the exposure it deserves. >> kristinkorn.com/IGhelp.
Do you want to get your brand in front of more people? If so, you're in luck! In this episode, we will discuss three ways to achieve this goal. We will also talk about the importance of having a marketing plan and sales funnel. Having a well-oiled marketing machine is essential for any business looking to grow brand awareness online. Let's get started!
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode120
Are you a small business owner who's been thinking about personal branding but hasn't taken the plunge? Do you think the investment isn’t worth it?
When it comes to building your business, you can't afford to ignore personal branding. Besides other benefits, it helps you stand out from the competition and connect with your target audience. Inside this episode, I share 5 Reasons You Can't Afford to Ignore Personal Branding and how to get started building your brand.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode119
As a personal brand, you know that it's important to be where your audience is. And for many people, that means being online.
In fact, digital marketing is now the most efficient and effective way to reach your target market. So if you're not yet using digital marketing tactics to promote your personal brand, you're missing out.
Inside this episode, I share four reasons why digital marketing is so important for personal branding.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode118
When it comes to starting a business or even taking the time to build a brand correctly, there are many excuses that you tell yourself as to why you can’t do it.
The truth is that no one knows how to do something until they've done it. When it comes to starting a business or even taking the time to build a brand correctly, there are many excuses that you tell yourself as to why you can't do it. All these excuses will hold you back from what you're capable of achieving in life if only you were willing to take action.
There are people out there who have made these same excuses before you, but now because of their willingness to take action and sweat, they are succeeding in doing the things that were once only possible through limited thought processes.
So, let go of the limiting beliefs that are holding you back from doing what you want, and start making yourself available to take action so that one day maybe your name can be listed in the category of people who have done great things.
This episode is helpful for anyone looking to break out of their current state and achieve things they never thought possible by limiting any self-limiting thoughts that may hold them back from doing so.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode117
Do you want to build a personal brand on Instagram and use it for business? I've compiled five quick tips for building the perfect personal brand on Instagram. You'll learn how to choose the right username, write a bio that reflects your personality, and post content that's relevant for today's social media audience!
Most people don't realize how important it is to have an Instagram account until they start using it. And then they're left wondering what to do next. With these simple steps, you can easily get started and make sure you're doing everything correctly from day one!
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode116
Enroll in the Instagram Unlock Workshop at https://kristinkorn.com/instagram
As the platform changes, so have the Instagram algorithm signals. The changes have impacted how you see posts, who sees your posts, and what content gets more exposure on Instagram.
It's essential to know the latest indicators to get ahead in this marketing game.
Inside this episode, I share some of the most important things you need to know about the current Instagram Algorithm - how it's created, how it's constantly changing, and what you can do to crack this code in 2022!
Use these algorithm insights to plan out your 2022 Instagram Strategy.
Reach more people on Instagram to grow your community.
To do that, I've broken it down into five parts:
-
What is the Instagram Algorithm
-
Why entrepreneurs should care about the current algorithm
-
How Instagram ranks Feed and Stories, Reels, and Explore
-
9 ways to use the Instagram algorithm to your advantage
-
The best way to promote your business on Instagram in 2022
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode115
We live in a world where more and more people are starting their own businesses, but building a brand can be difficult.
There are so many tools out there that will help you get started with various aspects of your social media marketing, graphic design, and more. But which marketing tools do you really need to begin with?
With that said, there are FIVE must-have easy to use marketing tools for designing and building your brand. Listen to this episode, and let’s review what your small business marketing strategy needs.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode114
Are you still struggling to increase your website traffic? Your business might be at a standstill when it comes to attracting new customers, and that's not where you want to be. It's time for a change!
But how do you maintain and grow traffic to your site? In this article, we'll explore 10 proactive techniques that will help you keep growing your website traffic.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode113
The best way to stay grounded in your goals is to review them yearly. This process takes the form of an annual check-in with yourself when you take time out from the daily grind and think about what you want to achieve in life and business over the next 12 months.
This exercise can be enlightening for many reasons: it helps you set new year’s resolutions that are more achievable; it reminds you about essential milestones or anniversaries coming up; and it gives you a chance to assess your progress over the past year as well as where things have gone wrong - all without feeling too overwhelmed by everything going on right now.
In short, a yearly review will help keep your eyes firmly fixed on the prize while also keeping those pesky feelings of stress and anxiety at bay.
Inside this article, I share five steps to get you started on how to create a yearly review to achieve your small business goals.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode112
Working from home can be a time management nightmare. It's easy to get distracted and lose track of time, but it doesn't have to be that way! With these time management tips, you'll never waste time again.
Let's explore how to manage your time, create an effective work environment, and unwind in your downtime. You can't just let your day go by without taking care of it! These are some hacks that will help you improve your productivity when you're working at home. Let's go!
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode111
If you're running a business - you most likely have been faced with the holiday season stress. It can be hard to juggle running a business around this time of year with holiday events and activities. Inside this article, I share 3 Tips For Better Holiday Business Time Management.
It's important to know what can be automated and how to set up a plan around Thanksgiving and Christmas. It’s important to set a holiday work schedule while also setting realistic goals and blocking time for your family.
So on this episode, we want to make sure you’re aware of how to create a holiday bucket list and use holiday planning tips, and online business advice that will help you manage your holiday season stress!
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
http://kristinkornblog.com/episode110
SEO Optimization and writing a blog article for maximum SEO can be tricky. It is essential to focus on keywords, but there are other things that you need to keep in mind when writing your post. This episode discusses some of the most valuable tips and tricks you can use while writing your next blog for SEO article.
-
SEO optimization
-
Getting started with organic marketing
-
Ranking in Google's SERPs
-
Keywords to include when writing a blog article
5. Creating content around keywords
- SEO Checker Software
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
http://kristinkornblog.com/episode109
We’ve all used social media to sell a product only to be let down no sales were made. But what if I shared with you a fail-proof method to generate sales using social media that didn’t involve selling?
Inside this episode, I share the simple steps to make better use of your content on social media that will activate your audience to make a purchase!
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
http://kristinkornblog.com/episode108
With almost 4B people worldwide using social media, you can understand why brand awareness is a top priority for marketers. Whether you use social media to increase sales, drive awareness, or generate new leads… there are 5 things you can start doing today in your business to improve your social media branding to reach your goals!
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode107
2021 holiday shopping is gearing up to be a mobile-commerce explosion. But do you know how to take advantage of this holiday retail season for your online business?
I have decades of experience doing holiday social media campaigns. Inside this episode, I share the 7 steps you need to execute today to have a successful holiday commerce strategy. Don’t wait. Start now! (Free Guide Inside)
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode106
DOWNLOAD the Holiday Starter Guide at kristinkorn.com/holidayguide.
When investing in the growth of your business, whether online or offline, there is a series of events that must happen to see significant success. In this episode, I break down the difference between marketing and branding. I also share the reasons your marketing will fail without branding and which should come first.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode105
The most important thing to acknowledge when branding your business is that people need emotional navigation, and consumers want connection, relationships, and something new to get behind and inspire them.
So when it comes to branding your business, I share the four steps to take so you can influence how clients perceive you.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode104
You spend a lot of time inside your blog and website to build sales pages and offers. But what are you doing to drive more traffic to your website? Inside this episode, I share six innovative ways to increase website and blog traffic so you can increase leads and conversions.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode103
By now, you know that you can gain trust and credibility quickly with new audiences with consistent blogging. But what type of blog articles should you be writing about? Not only what content but what style of blogs will your audience want to consume?
Inside this episode, I share my number one marketing priority and how it relates to blogging. Plus, I dish out the two most powerful blog post styles you should be using.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode102
Joining a membership have you intrigued? When I was growing my business in the early years, I knew I could take a course to learn a specific skill, but being somewhat of an introvert, the thought of memberships had me timid. I love the flexibility of courses, but joining a membership always interested me.
Fast forward to today, and I've been a part of a dozen different membership structures over the years.
So when I look back on why I joined and why I left certain small business memberships over the years, I share the five questions I came up with to consider before joining a membership.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode101
There’s no other subject that I’d rather talk about with you than how to know when it’s time to GO FOR IT and step into a purpose-driven business.
When it comes to starting a purpose-driven business, it’s not as easy as choosing a skill or interest, doing that thing to make money, and living happily ever after.
But inside this article, I'm sharing the 5 beginning signs to look for to know that you’re ready to start a purpose-driven business.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode100
When offering an outstanding service or building an exceptional product isn’t enough to stand out in your industry, define your brand with a brand positioning statement.
In this episode, I explain why every size business (from 1 - 1,000 employees) must declare your positioning statement to guide your messaging and ensure all communication is consistent. Plus I share the exact structure I used to write my own positioning statement!
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode99
If there’s one thing, we business owners need less of its stress. I share ways to automate your marketing efforts in most episodes, but I want to discuss another stressor... And that’s the stress of your wardrobe.
With a busy schedule, you’ll save yourself multiple decisions every day by narrowing your wardrobe down to thoughtfully selected articles in what is called a capsule wardrobe.
Inside this episode, I share the benefits of starting a capsule wardrobe, what goes in one, and how to receive a personalized color analysis.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode98
Getting more brand engagement is a want of every business owner I work with. They don’t want to waste their time on social media if their content goes unnoticed. And in my experience… using my face in my visuals and my story in my copywriting deepens connections and boosts conversions more than any other strategy.
Inside this episode, I share five straightforward ways to show your face on Instagram to boost your brand engagement.
And yes, even if you are uncomfortable showing your face on Instagram, these tips will work for you!
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode97
If one marketing channel has remained a dominant constant for years, it’s email marketing. Email marketing remains a highly effective way to engage potential clients in 2021. By understanding and implementing these four email open rate tips, your email marketing will stay ambitious.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode96
Hashtags on Instagram remain one of the best free tools to get immediate eyes on your post. And when used correctly for your content can increase viewers on your post by 30-80%.
Even as a hashtag beginner you can get your content in front of an audience who are already actively looking for posts like yours.
Inside this article, I share my 3 Part Instagram Hashtag Formula for Beginners to help you get more eyes on your posts.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode95
As an online seller of goods or services, you need to stand out and differentiate yourself from others in your industry. By focusing on your personal branding strategy, you can carve out a unique position in the market.
Your end goal is to create a memorable impression in a customer’s mind, so they associate something specific and desirable with your brand that differentiates you from the rest of the marketplace.
Even though you can't control your customer's mind, you can follow a well-defined brand strategy to positively influence your brand positioning in the eyes of your niche audience. Inside this episode, I share the three steps to create strong brand positioning.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode94
I’ve worked with hundreds of women one on one over the past decade and what I’ve found is that rather than being taught to ask ourselves who we are and what we want… we are trained to ask others for permission?
So why is that, and how can you change your thought process?
Inside this episode, I dive into why we’ve been trained to ask others for permission and what you need to do today to take back control to make smart, confident decisions in your business and life.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode93
There is so much chatter around sales funnels, sales stages, and strategies. I get it, it can be overly confusing even to someone who deals with marketing every day to keep the lingo all straight.
In this episode, I will share what the SALES FUNNEL for a potential client can look like if you follow my method. There are several generic methods online if you do a simple google search but I think you’ll find mine to be super useful and simple.
Plus, how to get your hands on the exact content to share for each stage that shortens your customer journey!
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode92
Welcome to your perfect branding strategy! People use the terms brand, branding, and brand marketing every day, but they don’t mean the same.
Inside this episode, I share their different roles that form a perceived image of YOU and what you can do today to communicate to your audience how you want to be perceived.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode91
Defining your ideal client is one of the most important elements of your brand strategy. Before ever building your website, creating your offer, or detailing specific services, you first need to understand who your audience is and what their needs are.
Inside this episode, I share how by defining a niche, the more you expand your audience, not shrink it. Plus, I offer my strategy to identifying your ideal client. Where to find them and how to create content to attract them!
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode90
You know that logos are essential for grabbing the attention of your niche audience. But what’s more important about a personal brand logo using a timeless approach is it makes a solid first impression and becomes the foundation of your brand identity.
Inside this episode, understand how a logo helps you become reliable and trustworthy to your niche audience. Plus, I share the three logo designs you need for your personal brand and how to use them.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode89
With content marketing and lead generation being a huge part of your business, there’s a need to produce visually impactful content that includes camera snapshots and videos of yourself.
But oftentimes, you are so worried about the context inside your marketing that you forget one large piece of this content marketing focus. And that is what to wear to not only give yourself a boost of productivity but to appear friendly and approachable to your audience.
Inside this episode, I investigate the 6 Colors To Wear To Immediately Boost Productivity. By understanding COLOR more in-depth, you can kickstart your motivation and be more efficient as you work from home on projects, calls, content, and courses.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode88
As mentioned on the show: Behind Your Brand Wardrobe Capsules https://behindyourbrand.shop.
With so many ways to automate, streamline, and outsource the process of building and growing your business, how do you know which business tools to use?
With over 20 years of experience in the online selling space, I've used multiple software and business tools.
Online business tools allow you to accomplish tasks and projects in minutes instead of hours or days without them.
In this episode, I share the Top 12 business tools you need this year to run your business more efficiently.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode87
Is connecting with the right target audience and delivering valuable content a struggle for you? If you answered yes, you are not alone. It’s the single biggest problem for most business owners - how to land and keep new leads coming in.
In this episode, I share a proven, dependable, and profitable way to harness the power of lead magnets in your business.
Not only do lead magnets build a strong email list, help to grow your following, lift your authority and qualify your leads, but they allow you to scale your revenue.
So, before you even ask - yes, you need a lead magnet, and here’s why and how to use one.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode86
If you are blogging, you know that it is an incredible lead-generating feature. So since you are taking the time to research, format, optimize for SEO and publish your blog articles every month, let’s make sure you are using and re-using this valuable content to the best of your ability to build trust with your readers.
Inside this episode, I share three ways to take your blog article and re-use the content inside it to create sustainable trust across more channels. This is going to change your entire content marketing strategy.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode85
As an online business owner, you find yourself busy day in and day out. Between promoting your business on social media, communicating with current customers, and trying your best to gain new ones - It’s a lot to do as a solopreneur.
So what if there was a way to take the tasks you find yourself repeating day in and day out and start automating them?
In this episode, I share three of the most impactful tasks that you can start automating today that will open up more time and focus for marketing tasks that matter when it comes to gaining new business.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode84
I know the immediate value that automation can create in a business. And in this episode, I want to help you understand how you can start to automate parts of your business and finally make the switch from burned out to beaming with absolute freedom. The freedom that comes when you don’t have to open a laptop on vacation or even check one message when at your kid’s sporting event.
Please listen as I share the 5 reasons I believe you should automate your business and become an entrepreneur.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode83
Of course, you are using social media to grow your business, but you get stressed when writing captions and know what to say. You've often resorted to copying and pasting what others are posting or using fill-in-the-blank caption templates to escape this frustration.
But what if this content strategy or lack thereof was doing more harm than good? Inside this episode, I share the two reasons why you get stressed and the three things you need to do first to get unstuck!
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode82
Phrases like empowered women, women empowerment, and positively empowered are thrown around more often these past few years. But what if they are doing more harm than good when it comes to encouraging women to start new businesses?
Inside this episode, I break down the mean of EMPOWERING women and why you might think twice about using that term again. Take a listen as I share 4 Reasons You Don’t Need To Be Empowered To Start A Business!
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode81
Let me cut to the chase here and say I know all about the inner struggles of keeping a great-paying job while trying to find what makes you truly happy and fulfilled. Maybe you've juggled it all - a full-time career and direct sales, but something was still not connecting with your inner purpose.
In this interview with Kristin Longacre, she shares how she could find her purpose in a traditional career path. I think you'll find so much inspiration! Let's dive in.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode80
Every week I receive client applications from business owners who want to work with our creative and marketing team to set up an online business.
What these clients have in common is that they aren’t into the spammy promotional posts, copy and paste marketing tactics, or ride or die social media strategies.
They want to build something they have complete control over. They just don’t know what steps to take to get there.
So in this episode, I’m sharing with you the 5 steps to building your own confident, brand-focused online business, and you better believe it includes incorporating my beloved simplistic sales process.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode79
If you find yourself avoiding challenges and giving up easily - it's time to rewire your mind from a fixed mindset into a growth mindset so you can start to learn from criticism, reach higher achievements, and ultimately have a greater sense of free will. As an entrepreneur having a growth mindset is what will lead you to wealth over mediocrity.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode78
By setting goals, you can trigger new behaviors, keeps you in your lane, and helps you sustain momentum in life. But what if the way you’ve been setting goals in the past was doing more harm than good?
Inside this episode, I share how to set goals in a way that doesn’t involve chasing a dangling carrot but has you living with purpose and feeling fulfilled.
As mentioned - The Social Note Community
http://thesocialnotecommunity.com/
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode77
When it comes to defining a brand, many people often sway towards the visual aspects - their fonts, colors, and logos. But frequently overlooked when working on your brand foundation is your brand voice.
Your brand identity and colors can help you stand out and get noticed, but I believe it’s your voice that allows you to close more sales to scale your business.
Inside this episode, I share what a brand voice is, why it matters so much, and how you discover yours.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode76
You work hard to write copy, take photos, and schedule your content - but what happens when it gains you zero attention? Do you scrap it and proclaim you don’t know how to write content? Nope, not at all.
In this episode, I’m sharing the one thing to keep in mind to align your content with your target audience. It may take a little leg work upfront but believe me; it will save you hours and hours of pain down the road when it's complete!
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode75
As an entrepreneur, you wake up to a full content creation schedule, client check-ins, product development recordings, personal development trainings, and social media updates.
Most of these tasks have in common YOU on camera or video, whether that be a real camera, computer screen, or phone. Your face and what you wear are essential to how your brand is represented.
Tune into this episode where I share what to wear and what not to wear on camera and video.
When you look and feel good, you have the confidence to show up every day in your business for photos, video calls, short-form videos, live videos, and in-person meetings!
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode74
There’s no denying that stories have been told since the beginning of time. It’s how to build connections and understand one another on a deeper level. That’s why as a personal brand, you must use a story to trigger an emotional response from your audience.
In this episode, I share how to write a brand origin story to welcome people into your journey and encourage them to get to know you on a deeper level, and encourage customer loyalty. Your brand origin story is your most cherished story because it’s the one on which all future stories and events are based.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode73
Unless you’ve been living under a rock or don’t use Instagram to grow your leads, you know how popular video is becoming. It’s all over your explore page, and there are several ways to use video inside the Instagram App.
But I’m not just talking about any video. Inside this episode, I share with you WHY short-form video is the trending type of video to create on Instagram. Plus, I share the four ways to take advantage of this trend. PS. Even if you are a beginner, you're going to love the short-form videos!
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode72
Setting goals for your business is a practice many of us do without much thought or plan. It's easy to set goals that we think will bring us true fulfillment and success... but without purpose and intention within them, you might be chasing achievements that won't ever make you happy.
If you’d like to choose goals that fulfill you rather than frustrate you, I share five ways to set more fulfilling goals this year inside this episode. When you consider these tips, you will find yourself in a new place. It is a place where you can shift your energy from a place of competition to one of connection to feel freedom and fulfillment in your life and your business.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode71
Instead of product pushes and vomit would you rather use content that can attract, influence, and convert?
If you’re listing the features of your product you’re doing it all wrong.
Inside this episode, I share how using a value story may just be the missing content strategy you need to scale your business and sell more products. Plus a FREE Framework Download Swipe File!
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode70
I hear it all the time. "I have a Facebook and Instagram account - do I really need a website too?" The answer is YES 100x over. I don't care if you sell toilet paper, socks, or skincare... you need a website. And when I say website - I mean an online platform that you own where you host content. A social media platform cannot provide that for you, no matter how much you love to use your social sharing apps. Most likely, this is a website home page with an attached blog.
Most businesses think they need a logo as their first business expense - I say get a website and email list! This leads me to share inside this episode 10 Reasons Why Your Business Needs A Website Immediately. Even if you are 'only a direct sales rep or influencer' and have nothing else to offer besides someone else’s products, this applies to you too!
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode69
There are endless ways a sales process grows your business, but we will cover how it can bring more consistent, quality leads into your sales funnel in this episode. And how that happens is with a blog and a Pinterest account.
And I’m excited to be joined by my friend and our CORE Brand Marketing Group Pinterest guru - Jennifer Burkhart.
So not only are we going to pull back the curtain into my Pinterest data. But we will discuss why every business, no matter the type of business or product you sell - can benefit by using an active blog and Pinterest account to grow their leads exponentially.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode68
Instagram carousel posts are one of the most creative tools you can use because they are a way that you can share multiple photos or videos in one post to your Instagram grid.
With a solid creative strategy, you can boost engagement levels, increase brand loyalty, and even drive product sales!
So I know you’re wondering how your brand can best utilize this feature - So I’ve come up with 5 Simple Instagram Carousel Ideas to Increase Saves. Tell a visual story without overwhelming your feed and get more engagement in the meantime.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode67
Today I want to dive into a subject not presented enough, and that’s our desire as an online business owner to strive for perfection. Many people even brag about being a perfectionist.
While I jokingly tell my clients I don’t half-ass anything when it comes to projects - that doesn’t mean I will ever come close to being perfect. What it does mean is I will always give my best effort.
Inside this episode, I share five ways perfectionism creeps into our minds and how we can take those thoughts and turn them into self-compassion practices. Get ready to come out of this 10-min episode more productive and purposeful!
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode66
You are eager to use social media to increase sales in your business. But without the right content strategy, your posts could end up in the black hole of Instagram.
Inside this episode, I share what you are doing wrong when it comes to setting up your audience for your 'sale'. When you get organic support and attention ahead of time your sales will be higher with this content strategy.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode65
I believe every business type needs a lead magnet if they ever want to generate consistent automated leads online. When you use lead magnets, you can attract high-quality prospects into your sales funnel. In 2020 alone, I gained over 4,500 new email subscribers because of my lead magnets.
In this episode, I share 7 points that Make A Lead Magnet Irresistible so you can start tweaking or creating a new lead magnet that generates consistent leads today.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode64
I've researched what the top social media planning sites are predicting as the 2021 trends and sharing what I believe to be the most relevant to you as a personal brand.
Inside this episode, I’m going to dive into content marketing and the 6 ways you can use social media in 2021 to increase brand awareness and generate more high-quality leads based on the predicted social media trends.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode63
Whether you want to learn my sales process yourself from my online courses or hire me to come into your business and set it up for you - you are here. You are eager to learn how to have more meaningful social interactions, more qualified leads coming to you, and more leads converting into paying clients.
So today, I want to help you start this process.
I talk about my CORE Simplistic Sales Process a ton on this podcast because it’s how I generate leads and conversions.
I believe the same process works whether you are in Direct Sales, have a traditional brick and mortar business, or sell online.
But the CORE to all it comes with defining your core interest, niche, and beliefs ahead of time.
Inside this episode, I will give some insight into how to determine your CORE foundation by asking yourself three questions. Remember, this becomes the backbone of everything you do in your business... from marketing to campaigns, to copywriting for emails, to promoting products, to everything.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode62
Want to use lead magnets to attract high-quality prospects into your sales funnel but don’t know where to start? You’re in the right spot.
A decade ago, one could offer an email newsletter sign-up form on their website to collect leads.. but today, that's not the case.
In this episode, I’m going to share my exact step by step process for creating a lead magnet so can you follow along and get it done in 4-5 hours! In no time, you too will be attracting an audience of qualifying people who are interested in the offer you’ll sell them in the future!
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode61
Even after 30 years, email marketing remains the best way to attract and retain customers. It’s become a major part of my sales process over the last three years but just like every business, there are tips and tricks to make it work best.
In this episode, I break down my simple email template and the 4 rules for Writing Effective Email Marketing Content. When you can use email marketing and social media marketing together you’ll get the best return on your investment.
The Email List Getting Started Guide as mentioned in the episode: https://kristinkorn.com/emaillist
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode60
One of the most popular responses I receive on my website chat box is people needing help with social media content.
They don’t know what to post to make them likable, increase their engagement, and attract more of the right people to their brand.
They only know how to post about their products, so looking within their brand to pull out their uniqueness can be somewhat of a hang-up for them.
Or they don’t understand how talking about their obsession for nail polish will result in more sales for their skincare business.
Inside this episode, we will dive into how to determine the lifestyle topics you could post about to build trust and depth in your brand. No matter how boring you think your quirky interests are - it could open the door to new collaborations, clients, and connections!
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode59
As we enter into the holiday season, it’s common to see people express more gratitude for the people and blessings in their personal life.
But how do we, as business owners, create this same sense of gratitude within our workplace or workspace?
Gratitude in your business can improve team performance, boost compassion, enhance self-esteem, reduce stress, and keep you healthy.
Even if you have a hard time with being grateful, yes, that’s a thing… inside this episode, I’m going to share with you four simple ways you can start cultivating gratitude within your business, no matter how big or small it is.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode58
So we all want new clients, right?! But there’s a piece of attraction that needs to happen to grow a reader’s trust and see you as the solution to their problem.
One way to do this is to optimize your blog posts for SEO. A blog post without visibility does nothing for your bottom line. But when you can pay attention to certain on-page factors, you can influence your Google search ranking and increase your organic reach.
Inside this episode learn the 6 tips to produce high-ranking blog content, optimize your blog posts for SEO and boost your visibility to attract more client leads.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode57
With the mind’s unlimited potential, you can generate anything you desire by letting it do what God created it to do.
But it’s also an excuse-making engine when we program it with a negative belief system.
When you do this, your mind will continually try to convince you not to take action and make positive changes you know are good for you.
Inside this episode, I share the 5 excuses you need to pay attention to that may be sabotaging your growth and how to reprogram your mind to allow more positive changes.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode56
Black Friday isn’t dead - People haven’t stopped shopping, and no covid isn’t killing retail no matter the shared doom and gloom fear-invoked messages.
There’s a reason big retailers all participated in October Black Friday this year because there’s an increase in the online competition this year.
How will you elevate your brand online this season as your ideal client is shopping, looking for your product?
Inside this episode, I’m sharing my holiday e-commerce strategy with you that puts your customer first and is proven to be a success.
As mentioned, get your hands on the limited time Holiday E-Commerce Strategy Starter Kit at kristinkorn.com/holidaykit.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode55
Added value is a powerful tactic that can be used by small businesses to acquire and retain customers, increase brand awareness, and differentiate one’s place in the industry.
But how do you start adding value to your product offer to gain more clients?
In this episode, I’m sharing 10 ways to add value to your sales process that you can start incorporating today!
When you can add more value throughout your sales process, you create more first time customers.
But more than that, brands with unforgettable customer experiences are more likely to benefit from word-of-mouth referrals, repeat customers, positive online reviews, higher brand awareness, and can stand out in an over-crowded industry.
Let’s dive in!
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode54
With the number of people online every day, you have potential buyers out there right now searching for your product offer.
You have a more significant opportunity to reach your audience online than ever before.
But without the correct message targeting every time you share content, you could be losing clients.
In this episode, I share 6 Ways Better Message Targeting Could Boost Your Business. And believe me, when your message targeting is done right - you will know! Your leads list and sales will be steadily increasing. So let’s dive in and see what could be wrong with your message targeting and what you need to do to make it better.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode53
When most of my clients start working me, they can’t initially wrap their heads around how all the parts of The Simplistic 5 Step Sales Process will fit and need direction on pulling it all together.
They come to me with thoughts about business ideas and a digital product, and then we sort everything out after that.
They have the idea - and I have the tools and methods to bring it to life.
And that’s what happened when Tara Tonsetic set up a brand discovery call with me a couple of months ago. Inside this episode, we dive into her digital shindig kit and greeting card business from idea to launch and go through her detailed sales process steps.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode52
Just about anybody can set up a personal brand on Instagram these days, but building a memorable brand that is worth following? Now that takes a little more work, so that’s what I want to get into today.
The features that you may not be using yet.
So if you are ready to dig into why you are a small business struggling on Instagram, I’m sharing six tips to Set Up Your Instagram Brand Profile For Growth in this episode.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode51
Many people think you can make a few posts a week about your products to Instagram and Facebook and that sales magically drop into your bank account.
But that’s not how running an online business works… and that’s precisely why I believe so many get frustrated when selling on social media or starting a new business.
They are neglecting the entire sales process.
In this episode, I’m laying out the sales process steps to follow as you move a customer through your sales funnel... to ultimately make your brand more profitable, faster. This is a must-listen for every business builder who wants more time away from their business!
Leave a review and let me know what you thought!
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode50
Being it’s my passion to help women monetize their knowledge, which I call brand influence, today I want to jump into the signs to look for that it’s time for you to start your passion business.
Have you been sitting on a business idea but not sure what to do next?
In this episode, I have a special guest with me, Daniele Mineck, who recently launched her passion business as an extra stream of income. She's going to share her experience with the signs she had that led her to finally start her passion business.
Everyone can find value in this episode who's been thinking of starting another business!
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode49
We as human beings are social creatures - we need to be around others to thrive in life. In-person connections can ease stress, anxiety, and depression, boost self-worth, provide comfort and joy, prevent loneliness, and even add years to your life.
So when these connections are made it makes a huge impact on our mental health and overall happiness.
But as technology has advanced we tend to rely on social media platforms such as Facebook, Twitter, YouTube, and Instagram to fill that connection need.
This virtual communication on social media doesn’t have the same psychological benefits as face-to-face contact has.
Inside this episode, I share some of the signs that it may be time to re-examine your online habits. Plus, offer you ways to prevent social media from impacting your mental health. Includes a special BONUS for teens and young adults in the show notes.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
http://kristinkornblog.com/episode48
So many times clients who are in direct sales will come to me tripped up being able to tie together who they are as a mom, business builder, and a direct sales rep.
They understand that personal branding is important to their success but they struggle with how to promote a personal brand - themselves! - and not a company.
Inside this episode, I share the number one problem I see in direct sales reps as they promote their brand. Plus, as a person jumps from one company to another there's a certain way to promote your brand without losing all trust and credibility.
This is a must-listen for anyone in the direct sales space.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
http://kristinkornblog.com/episode47
Choosing a set of brand colors is an important step when creating an identity for your brand but one you may be overlooking.
Whether you in the beginning stages of promoting your personal brand instead of the company you rep for or you’re in the midst of a new business start-up or you have been dragging your feet on a re-brand - in this episode, I share where you can look to find inspiration for your brand colors.
These places may just surprise you!
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
http://kristinkornblog.com/episode46
Could there really be mistakes you are making today on social media that’s slowing your growth? Or better yet is there another platform you should focus on to grow your business?
Inside this episode, I spill the secret that I don’t rely on social media to grow my business. Besides the four mistakes you are making on social media, I share the best platforms to grow your email list and your business... scale more efficiently and more importantly optimize your time and energy much better!
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode45
A lead magnet allows you to grow your email list with ideal clients. But what happens if your lead magnet isn't performing as you hoped?
Do you need to ditch the whole thing and give up? Start over? Probably not!
In this episode, I share five ways to assure your lead magnet doesn’t fail - and more importantly how a good lead magnet can convert profits for your business on automation!
As mentioned, 1:1 Brand Consulting offered at https://kristinkorn.com/consulting
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode44
While I’m usually helping female business builders strengthen their personal brand to gain more sales - the same strategies I teach can also pour into other industries such as college sports.
As you may know, I’ve been around college athletics as a girlfriend turned wife of a Division I... then player now a coach... for over 20 years.
Coaching for 16 years, my husband has been at four colleges from an assistant at a couple of mid-major schools then onto a power five school and now the head coach at a mid-major.
So today, instead of talking to you myself about how branding is used in college athletics I have a special guest with me - my husband and college men’s basketball head coach for SEMO - Southeast Missouri State University - Brad Korn.
If you have a son or daughter or relative looking to be recruited by a college for sports or even academics please share this episode with them. I believe this content is valuable to any student and how they can shape their reputation using social media.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode43
It’s no secret that I love social media for creating deeper connections with my clients - but do you know that there’s a simple strategy I use to do this?
There is.
If you are feeling overwhelmed when it comes to what to post to social media to grow your business… I want to break it down for you in this episode. Get ready... I'm sharing THREE WAYS to grow your client leads using social media and from here on out your "overwhelm" with content will be gone!
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode42
You have a website but now, what? How are you greeting people when they land on your site?
Where are you directing them to go? What action do you want them to take? What do you have them looking at and why?
If they are your ideal client you should know exactly why they landed on your site and this introduction should be just as warm and friendly as if you were walking into a specialty store greeted by a clerk.
These are all things that many business owners majorly overlook. I did too in the beginning… I thought I could display products and fun photos and people would flip through my pages and shop my site.
But friends that’s not how online sites work. In this episode, I share with you the TWO main areas of a home page (landing page) that are vital to your clients' stay on your page for more than 12 seconds. Stop losing clients and use these strategies to communicate effectively and reinforce your brand.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode41
I talk to a lot of business builders about what holds them back. Why do they drag their feet when doing things that they know will grow their business?
Their reply 9 times out of 10 always has to do with some sort of fear…. But when I really think about fear - isn’t fear present in our minds because we are always chasing perfection?
The perfect headshot, the perfect caption, the perfect grid, the perfect sales page, the perfect email… and producing the perfect product.
If we could reach PERFECTION then we’d have no fear of what others thought. Fear of other people's opinions.
So how do we combat this? How do we overcome showing up to the world as imperfect and being totally OK with someone having an opinion of us?
This is definitely a voyage I’ve personally been on for years and years and inside this episode, I'm going to share what I've done to combat this paralyzation of my business when it comes to "striving for perfection."
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode40
Are there hundreds if not thousands of other people who sell the same thing as you?
This could be the case if you are part of a direct sales business and sell oils, skincare, lotions, or supplements…
Maybe you have your own online shop filled with mugs, shirts, and journals - some custom and some drop-shipped - but overall the sayings you sell on your merchandise resemble other retailers.
Or maybe you’re a creative and you design custom birthday signs, watercolor paintings or pencils drawings.
Either literally or figuratively - you are all selling the same thing.
Have you ever really thought about that? Inside this episode, I’m going to explain what you need to do to STAND OUT when everyone is essentially selling the same thing. Also, explain why selling the same thing creates a LOT of power and opportunity for every shop owner like yourself.
As mentioned, download your complimentary copy of the Stay in Your Lane Brand Map Workbook at https://kristinkorn.com/brandmap
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode39
If I’ve heard it once I’ve heard it 100x times…. “If I could just motivate my team I’d reach (my goal).” This is usually heard on repeat in the direct sales industry when you’re trying to reach some sort of goal where you need more sales for the month in order to reach a volume or title goal. If you’ve ever tried to manage any sort of team before I know you’ve said it to.
And the most logical response to this I’ve heard until now is “you can’t motivate anyone” - you do your work and maybe you’ll inspire them to do more on their own.
But making someone do something isn’t going to motivate them - they have to want to do it themselves.
But what IF there was a way to motivate a team member or colleague or even yourself anytime - anywhere. To motivate them to WANT to do more. To achieve more.
That's exactly what I'm covering inside this episode. When you can refer to a five-tier model of human needs you'll know what need needs to be filled next to motivate an individual toward reaching self-actualization; which is the need for personal growth and discovery. Also referred to as living out one's purpose and passions.
For more information on my Stay in Your Lane Brand Method or The Social Note Community visit stayinyourlanebrand.com
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode38
For the last year, I’ve been focused on teaching women how to leverage their influence to monetize their brand.
What it comes down to is I believe your brand influence is made up of your layers and layers of pivots, life cycles, lessons, and experiences. When you communicate this you create influence.
Meaning the more consistently you voice your message - the more influence you create.
And the more people you can empower with your influence.
Inside this episode, I share with you TWO ways that I teach business builders to leverage their influence no matter what kind of business they are building or have yet to start creating.
For more information on my Stay in Your Lane Brand Method visit stayinyourlanebrand.com
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode37
You’ve heard you need to niche down your business in order to grow your profits but how do you exactly do that? where do you start?
Inside this episode, we are going to discuss how and why your niche should be the focus of everything you do… from the products you sell, the content you produce, to the audience that listens to you.
Learn how to narrow your niche in order to grow your profits... and what to say and who to say it to in the meantime. This episode is a must for any business owner, employer, or CEO wanting to sell more products.
For more information on my Stay in Your Lane Brand Method visit stayinyourlanebrand.com
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode36
So if you listened to the last episode and you’re curious about creating your own digital product offer as another business increase stream… then great! Inside this episode, we are going to discuss the #1 Secret To Choosing A Digital Product To Sell.
There’s no denying adding a digital product offer to your business mix could give you another boost to financial freedom.
As you know I’m a huge advocate for helping women leverage their influence to monetize their brand. So much so that I created a 4-step roadmap called the Stay in Your Lane Brand Method to help them do just that.
I do believe it’s smart to diversify your streams of income. I’m NEVER putting all your eggs in one basket.
Inside this episode, we will talk about what digital product you should sell. And by doing so we are going to dig into the skills and passions you have that you’ve been unintentionally hiding.
For more information on booking a complimentary Brand Discovery call with Kristin go to https://kristinkorn.com/consulting
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode35
If you’ve ever considered adding a passive income stream to your business this episode is for you.
Even if you currently work a full time 9-5 job, are part of a direct sales company, go to school full time, or own an online shop - there is certainly a way for you to create and sell a digital product offer using your current skills and knowledge. You can build and automate it alongside what you are currently already doing.
I mean you’ve heard the saying that millionaires have at least seven streams of income… so adding a digital product offer could give you another boost to financial freedom.
As you know I’m a huge advocate for helping women leverage their influence to monetize their brand. So much so that I created a 4-step roadmap called the Stay in Your Lane Brand Method to help them do just that.
I do believe it’s smart to diversify your streams of income. I’m all for NEVER putting all your eggs in one basket. In this episode, I share with you all the ways I create income in my own business plus my favorite way to build a profitable and sustainable business income stream.
For more information on my Stay in Your Lane Brand Method visit stayinyourlanebrand.com
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode34
Well since I’m on a roll of discussing topics in business that rarely get addressed... I thought it was timely to discuss another one and that’s the emotion of SHAME…
There is not only shame in the workplace and business, but it’s a part of our everyday life.
In this episode, I’m setting fear aside and using my voice to eliminate shame from the workplace and beyond. Allow me to share why the decision to change should come from a conscious effort to learn... not by attacking another’s character.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode33
We’ve all been pressured to purchase a product… whether it be a pair of jeans or a new car. And by going through that sleazy buying process we can assume all sales careers mean you need to act that way to make a sale... But that couldn’t be further from the truth.
So today I want to share with you three sleazy sales tactics to avoid and what to do instead. And these tactics pop up whether you are in direct sales, a brick a mortar store, or an online-based business. You’ve seen them all and possibly even done them yourself. By understanding what to do instead you’ll know how to create a win-win for you and your prospective buyer.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode32
In this episode, I talk about a subject that is completely swept under the rug when it comes to job or career pivots. And that is the emotional effect of pivoting your career path.
Following up from Episode 11 when I shared how at the beginning of 2019 I made a big decision to shake up my business priorities to put my personal brand marketing business front and center and move my direct sales business in the back burner.
Well, I have some big news since that taping… I sold my direct sales business. But there’s a period of mourning and emotional effects that happen that I want to talk about. Press play and let’s walk through these emotions so if you ever decide to take a pivot in your own career you know how normal this is.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode31
You already know that how you market your brand determines how successful it will be. I mean… you can’t open for business and NOT TELL ANYONE and expect rounds of orders to get placed for your product.
So in order to have new people continually drop into your sales process, you need to use the best marketing strategies to connect with your potential customers.
Inside this episode, I share with you the BEST marketing strategy to use to build the strongest relationship with your audience as possible. Oh... and it's the best at conversions too. Plus, I give you directions on how to grab my Lifestyle Headshots for Amateurs Video Tutorial. Your competition will be drooling over your new secret to snapshots.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode30
As an online marketer, it’s important to keep a close eye on what’s trending around us… whether you are a local business or an online entrepreneur.
You want to deliver relevant and relatable content to your target market but at the same time, you need to stay within your content strategy.
When you get too off-topic your audience can broaden too much. Which in return leads you right back to where you were when you were struggling to attract the right audience to your brand.
Press play on this episode where I share one simple way to find and publish on-trend topics. Especially the topics that your ideal client is also curious about right now. Without going off course from your brand foundation.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode29
I talk a lot about using your brand influence to make deeper connections with your audience… and what this means is that when you can pull from past experiences and lessons to share a belief or lesson inside your content - you are leveraging your brand influence to grow your relationship with your target audience.
Step one of my stay in your lane brand method teaches you how to pull out your influence using my brand-discovery technique... but the next part is using this information and putting it into original content to grow your business.
Press play on this episode where I share the exact caption writing framework I use to attract my niche. There are THREE things inside my content that I include to form a relationship with a possible lead or client. Plus get a free copy when you listen till the end.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode28
Today I’m being joined with my friend and brand consulting client Jennifer Burkhart. She will be answering questions I toss at her during a live consulting session - so I can help her with her social media content strategy.
But it’s two-fold - At the same time, you will learn why Pinterest should be a platform you are using for your small business. Hint: It's what her new digital product offer is about!
Press play on this episode to learn the questions I ask my consulting students to bring out the right content for their online marketing strategy... plus learn why you MUST start using Pinterest for your business marketing from my Pinterest Manager... Jennifer Burkhart.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode27
To have an impactful brand online you want to pay attention to the way your audience and clients think and act towards your brand.
And having brand impact doesn’t mean you need to see a lot of interaction on your social media posts itself… but impact to me means that your audience is landing inside your sales process at some point.
They are taking action to learn more about you and what you have to offer as far as products that can help solve their problem.
In this episode, I highlight three ways to make sure your brand shows up as impactful online plus announce a FREE QUIZ so you can see where you rank.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode26
Free Brand Quiz:
https://kristinkorn.com/brandquiz
When I reflect on my own journey of how I’ve used and reacted to social media I always come back to the idea that many see success on social media as having high engagement ratings.
- We seek validation that what we are doing is making an impact.
- That the time we are spending on writing captions and blog posts and podcasts is worth it.
- That someone out there is paying attention to our message.
Press play on this episode where I share with you what I'm doing instead of seeking validation through likes, comments, and follower count. It may just change the way you look and feel about content for good.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode25
For more information about my Stay in Your Lane Brand Method and my product offerings go to stayinyourlanebrand.com
There’s no denying everyone is living in a bit of fear right now… with their health, their food supply, their mental well being, their family, kids schooling, all the things that usually don’t consume this much worry and brain space.
Besides the usual day to day life - we then have an online business to keep afloat.
Then the question you’re suddenly asking is...
“How do I market my online business and personal brand while being sensitive to the current environment?”
Press play on this episode, not for me to tell you what to do in your business… but to share with you what I believe in and what I’m currently doing to ensure my business continues to thrive in uncertain times or not.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode24
For more information about my Stay in Your Lane Brand Method and my product offerings go to stayinyourlanebrand.com
You’ve heard her voice loud and clear - Out with the clutter - if it doesn’t spark joy then we don’t need it.
And in today’s episode, I’m not just talking about your underwear drawer or food pantry. The same goes for the content marketing strategy in your business.
Used to experts would say - show up every day - be seen - get in from of your customers - just post something.
But that was so 2018 and early 2019.
Yes - consistency and staying top of mind of your audience will always be key. But it’s not about quantity over quality.
Press play on this episode and see how you can set yourself apart from others in your industry without blasting content and cluttering your timeline. Let’s turn your brand influence into content that creates a deeper connection with your audience and brings you JOY!
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode23
For more information about my Stay in Your Lane Brand Method and my product offerings go to stayinyourlanebrand.com
Boy, is that easier said than done. Especially when hard looks like missed sales goals, flopped ads, email unsubscribes, client return requests and alllll the things that get us down and out.
And no... all the cute Insta quotes in the world can’t pick us back up at times.
When we want things to be easy or at minimum handed a clear path to success... and we expect our actions to bring us closer to our goals… we are inevitably disappointed when things don’t go as planned.
But friends… business isn’t easy.
Press play on this episode and see how pushing through all the hard today is worth it. I share my passion for empowering you instead of enabling you… the hard matters and I tell you exactly how that hard will make your brand more profitable.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode22
Learn more about my Content Connection Playbook™ Mini-Course as mentioned in this episode at https://kristinkorn.com/minicourse
Multitasking seems like a great way to get a lot done at once. I mean we entrepreneurs are always looking to save time and get more things done so if we can knock different tasks right after one another or at once - isn’t that a good way to increase productivity?
While multitasking might seem like you are accomplishing many things at once, research has shown that our brains are not nearly as good at handling multiple tasks as we like to think we are.
Press play episode where I talk about multi-tasking and how it’s impacting your ability to get things done. But better yet I’m going to share a time-saving trick to be smarter about all the different things you have to do. So you can create a workflow that sets you up for success.
BONUS! I’m going to drop you into the actual conversation Jenny Taylor and I had when she interviewed me for her Jenny Does Grace channel.
Learn more about my Stay in Your Lane Brand Method as mentioned in this episode at stayinyourlanebrand.com
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode21
Whether it’s a weekly email you send out to your list, an Instagram post, a blog entry, or you are building a sales page for your digital product offer… we all strive to write copy that draws the reader closer to us and deepens our connection with them, right?
I train a lot about this in my Content Marketing Step of my Stay in Your Lane Brand Method.
What we really want is writing that’s compelling, interesting, and unique to use.
We need copywriting that’s magnetic.
Press play and let me share with you the secret tips to writing bold, proper, and clear copy ...without any skill. What I'm about to share with you will forever change your copywriting game!
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode20
Ever wonder what the world’s most successful entrepreneurs looked like when they first started?
Ding, Ding, Ding… Like beginners. They had no clue what they were doing.
Seriously. No one has it all figured out, especially in the early days.
But if you ever want to hit goals and reach the success you dream of - you must train yourself to start BEFORE you're ready. And that’s what I am sharing on the show today with my special guest, Kelly Shepherd.
PS. ...we also talk about pasture-raised chickens!
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode19
Link mentioned on the episode to uncover your superpower:
https://kristinkorn.com/superpower
Every personal brand has a unique set of core beliefs that shape who you are as a brand. I covered these in a two-part podcast series in Branding Bites Podcast episodes #5 and #6 if you need a refresher to discover yours.
Once your beliefs are uncovered, your “superpowers” help guide your vision, strengthen your authority, differentiate your brand, and attract customers that love you.
Dive into this show to learn what are "superpowers", why you need to discover yours, and how using yours can attract new clients your way!
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode18
Ok so you start a business you have a product or collection of products to sell and you start marketing all of them to everyone in your timeline right? I mean success will come faster if you offer a range of services… the more the merrier.
Because after all… if you just chose to market ONE THING how will you ever get enough customers?
Boy oh boy was this was one area in my business that I missed the mark on big time in the beginning.
Press play right now as I share why talking to fewer people will increase your profits and your happiness!
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode17
There's an old saying that goes along the lines that if you do not have a brand, you have a commodity.
Without developing a brand around your persona you become a commodity and the only difference that you can compete on is the price.
Press play right now as I share why being a sack of rice will have you failing on Instagram and not turning the kind of profit you want to see in your business.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode16
I want to discuss those times when we get into a situation and we tell someone we are going to do something and then… by some matter of the situation - you don’t feel as that comment is valid any longer.
Maybe you’ve done this with your life or career as well. We all have.
It seems that we give ourselves a timeline for everything… I’m not sure if we are trying to map out our life or prove to others that we can do something.
But it seems we make claims for all sorts of things.
- When we are going to have kids.
- How much money we were going to make.
- What house we are going to live in.
- What career we are going to pursue.
And so on...
Press play right now as I share my own story of saying “I changed my mind” and how it can lead to a life free from the prison cell you are locking yourself in.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode15
If there's one business that's easy to start and one you can make income right away with, it's one in direct sales — having been a part of a few direct sales models in my day, I've seen marketing done well, while also done horribly wrong.
With over eight years of experience in this space, I've used a simple system to grow my business portfolio into a six-figure annual income while being a part of multiple direct sales companies.
Press play right now on Branding Bites Podcast Episode 14 as I share the first mistake I made in my direct sales business and my 5-Step Method For Building A Direct Sales Business On The Web. A proven way to attract new clients, create engagement, and grow your online sales... in less than 30 days! (+ download my complimentary workbook in the show notes!)
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode14
Everyone seems to want to get their hands on the magic trick that will take their account from 2k to 10k followers overnight. But today, I want to give you my thoughts on this whole follower obsession and show you why engagement should be your top priority over follower count.
I live, eat, breathe, and teach authenticity inside my business, and today’s show is going to share exactly why.
If you’re looking to get more followers on Instagram and increase your engagement, it’s time to let your audience into your world.
Press play right now on Branding Bites Podcast Episode 13 as I share the way to double your Instagram engagement this year, the data to track every month, and why your follower count doesn't matter.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode13
Let's get real. Feeling completely overwhelmed and exhausted in your personal or professional life has nothing to do with how many awake hours you have to work.
It’s because the hours you do have you spend too much time trying to juggle more than one thing.
The highest cost of doing multiple things at once is a gradual, long-term decline in your productivity and satisfaction.
If I'm being honest, When you get in the habit of always dividing your attention you are half-assing every activity or task you do.
Press play right now on Branding Bites Podcast Episode 12 as I share why this is and how to assure you get more done in less time using this #1 productivity hack every business owner needs to use.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode12
As we close out 2019 and enter a new year and a new decade it's only appropriate to honor the past year by celebrating your joys, mourning your losses, and shaking your head at the wonder of all of it.
Today I wanted to get very honest and transparent with you and share an unexpected joy of mine from 2019.
I know many of you have direct sales experience or are currently in one so I think this story will help you in many ways find clarity if you are thinking of expanding or pivoting your business portfolio.
Press play right now as I share my one unexpected joy from 2019 that had me in tears during this episode that could bring you more clarity in your business for the new year.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode11
On the Last Episode I shared what steps to take to overcome the ‘comparison trap’ with a gratitude state of mind in order to live with such clarity you will have no time or need to compare your life to others. If you missed it, go back to Branding Bites Podcast Episode #9.
Today I want to piggyback off that topic and share ten caption starters In Order To Express Gratitude on Social Media as a business owner.
It will take some thinking (and probably thinking in a new way) and sharing some personal thoughts about your journey but don’t be afraid to get personal and let people into your world.
Remember, you are a brand and the more you can share who you really are the better it is for creating authentic relationships and trust.
Press play right now as I share TEN caption starters to help you on your path to sharing gratitude on social media in a way that WORKS FOR YOU!
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode10
Gratitude seems to be more top of mind at the end of the year and rather than doing the basic ... I’m grateful for (fill in the blank), today I’m going to dig into why we have such a hard time with being grateful.
Because let’s face it… the reason we can’t be grateful for what we have is that we are constantly comparing it to what someone else has.
So why is this? Why can’t we just be grateful for the blessings in front of us right now? Instead of going that step further with the comparison.
Press play right now as I share what steps to take to overcome the ‘comparison trap’ with a gratitude state of mind in order to live with such clarity you will have no time or need to compare your life to others.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode9
In today’s world of digital marketing and online sales, one thing to understand from the beginning is that you’re “selling” so much more than just your product or service on a daily basis.
Everyday readers of your original content are paying attention to the experience that your brand gives them, and the emotions that you invoke within them.
What this means is that you are not selling your product, service or opportunity…
You’re in reality selling yourself, your image and your reputation.
Which in short, is your personal brand.
You sell your personal brand every time you show up online.
Press play right now as I share with you how to position yourself as an expert in your field while staying authentic.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode8
This week I cussed and eight people unsubscribed within one hour of pressing SEND on my weekly email.
My "get your shit together in 2020" campaign listed the five steps I recommended for your brand and business but after sending it several unsubscribed. Ouch? Or Yay?
Press play right now as I share with you the REAL reason people unsubscribe from your emails and it’s not because you used a cuss word.
Link mentioned in the episode for Branding for Beginners Blueprint Online Course: http://mybrandingcourse.com/
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode7
In a world of increasing distractions and “shiny objects,” finding YOUR purpose and core interest is more necessary than ever before.
When you’re living in alignment with your true purpose, then every decision you make is rooted in pure confidence and joy, rather than fear.
And who doesn’t want to feel that every day, right?
Press play right now as I show you how to take your four answers from Episode 5 to not only determine your four bullet point beliefs of your brand but also your core interest and purpose!
Link mentioned in the episode for the 14-Day Stay in Your Lane Challenge: kristinkorn.com/challenge
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode6
What I’ve learned by observing people is that many wish for something instead of understanding who they already are. So why is it that we set aside the bullet points of who we already are and instead waste time playing the comparison game of who we aren’t.
You have plenty to be thankful for right now just the way you are. The bullet point beliefs of your brand are what is going to bring you the most happiness and joy.
Press play right now as I share with you the four questions to answer in order to determine the Bullet Point Beliefs of Your Brand so you can start living out your core purpose. (Part 1)
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode5
A successful Holiday Promotion doesn't happen without some thoughtful planning... and since you, my dear are a purpose-driven CEO you aren't going to pass up the chance to snag a new client or two or ten!
And if you think your tiny business doesn’t have a chance against the big dogs of the social space, think again. Remember, people do business with people… and the more emotion and storytelling you do the more you are going to connect with your ideal clients.
Press play right now as I share with you 7 Steps to Create a Holiday Campaign Brand Strategy That Will Get You Noticed This Season. (Download the mentioned Holiday E-Commerce Guide Here: http://kristinkorn.com/holidayguide)
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOW NOTES:
https://kristinkornblog.com/episode4
Today I’m laying all my beliefs out there when it comes to why Personal Branding is a Non-Negotiable when it comes to building a business, advancing your career or becoming an influencer.
What it comes down to is f you don't have a powerful and visible personal brand, you are putting yourself at a disadvantage in almost every aspect of your professional, business and personal life.
Personal branding has become a requirement for anyone looking to grow their business, get a better job, get noticed by the press, take your career to the next level or meet new, high-quality colleagues.
Press play right now as I share with you 6 Reasons Why Personal Branding is a Non-Negotiable and how you can use them to take intentional action on your brand today.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOWNOTES:
https://kristinkornblog.com/episode3
What I’ve seen happen especially in my own life is that without a core purpose you become influenced by others. And your indecisiveness allows your journey to be controlled by other people.
When I look back on my life especially throughout high school and college there are so many times when I allowed others to dictate who I was.
I wanted to fit in and be accepted by others so I did what they did.
Since I was living like everyone else around me and for everyone else, I looked for their approval in order to claim my worth. Walks in the fear of what other people think.
And that’s a horrible place to be when you need an abundance of self-confidence to get through life as not just a teen but as an adult.
Press play right now as I share how I've taken a life influenced by others and turned those situations into the strength needed to find and live out my purpose with confidence.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOWNOTES:
https://kristinkornblog.com/episode2
When I sat down to write out this first podcast all I could think about was the women I wanted to impact with my words and my story.
For the last three years, I’ve helped hundreds of women who own a business be able to stand out a little more on social media using the branding strategies I teach and the logos and visual identity I designed for them.
It’s been incredibly moving to watch women get excited to see their business look legit and know how to speak to their audience a little more confidently.
But there’s been one area as of late that brings me to complete tears knowing I can help them at a deeper level.
And it’s their purpose, their passions… and their God-given favors.
It’s astounding to witness the women coming through my branding challenge not know who they even are. Yes, they own a business and want to grow it using a professional-looking brand presence, and that’s great.
Press play right now as I share what I do see in these women and want I don't see that's making them feel stuck in their brand.
BRANDING BITES FB COMMUNITY:
https://www.facebook.com/groups/thebrandinglounge/
BRANDING BITES INSTAGRAM:
https://www.instagram.com/stayinyourlanebrand/
BRANDING BITES SHOWNOTES:
https://kristinkornblog.com/episode1