BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint: Recent Episodes
Daniel Lohman
How To Profitably Launch And Scale A Natural Food Business In 2021 And Beyond, The Complete Retail Solved Blueprint. Industry Experts, CEOs, Founders, and Thought Leaders who candidly and openly share their brand-building and brand strategy advice to grow your food business.Be inspired by the healthy brands you see at the Natural Products Expo’s, Expo West, The Fancy Food shows, The Whole Foods Market, and other natural grocery stores. Want more sales? Tired of feeling like an ATM Machine? You’re not alone! Learn actionable tips and insights, as well as guerrilla marketing strategies your competitors don’t know or overlook to explode your sales and profits and maximize your trade marketing ROI. The Brand Secrets and Strategies podcast is an audio natural products accelerator/incubator for all food and beverage brands, real food brands, food startups, emerging brands, health-focused brands, and natural retailers. It teaches food entrepreneurs proven strategies to grow sales and profits that work across all categories and channels, including online, so that you can level the playing field with big brands and stand out on the crowded shelf. Your Brand Secrets And Strategies Retail Solved podcast host and brand strategist is Daniel Lohman. Hit subscribe and get ready to take your natural foods brand to the next level and beyond. Empowering Brands | Raising
This episode's FREE downloadable guide
Want an unfair competitive advantage?
Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session265
LinkedIn can be a goldmine when it comes to building a profitable network of potential top notch retailers, employees, brokers, co-packers and much more. Learn how to capitalize on this import resource to gain a significant and sustainable advantage.
This episode's FREE downloadable guide
Want an unfair competitive advantage?
Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session265
Local communities have a wealth of resources to help brands grow and scale. Most brands overlook or don’t know how to access available resources. They can give you a significant and sustainable competitive advantage. Your success is their success
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session265
Deductions are a huge drain on your finances. Not all are valid. They can derail & bankrupt your brand placing a huge burden on cash flow while negatively impacting all aspects of your business. Every slight improvement means more runway to grow & scale
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session264
There is an easier way to satisfy customers, give retailers what they want, develop & maintain high-performance teams, close sales, accomplish key objectives & it begins with how you show up. Give your brand the edge it deserves! Listen to learn how
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session263
Is your brand available everywhere your customer's shop including online? Digital strategies can make it easier to confidently grow and scale your brand. Ensure your success with custom insights that put your shoppers first - what retailers really want!
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session262
Design a unique experience to make a deep long-lasting connection with shoppers. Give them ownership through discovering new & creative ways to celebrate your brand through personalized recipes. Empower them to rewrite your brand story in their own voice
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session261
Brands striving to appeal to everyone overlook their ideal customers - a costly mistake. Build a solid foundation to grow and scale by picking a laser-focused micro-niche target market. Serve them relentlessly. They will celebrate and share your brand
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session260
Want to know the success secrets behind Tony Robbins, Chet Holmes, and Russ Whitney? Listen in on their independent sales and training president. Add massive value to grow sales and profits by resolving objections through Win-Win Selling strategies.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session259
Want a significant sustainable competitive advantage? Retailers want and need actionable insights they can’t get from other brands. Savvy retailers might even reward those brands with incremental opportunities. Become an invaluable retailer partner.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session258
There is a better way to grow & scale your brand that doesn’t include the tired ineffective & broken strategies other brands rely on. Want to save valuable time & money while giving your brand the edge it deserves! Take the 30 Day To Prosperity Challenge This episode's FREE downloadable guide 30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session257
Develop a collaborative partnership with retailers. Educate them about key trends they need to be aware of with strategies to capitalize on them and give them a competitive edge. Always put their needs first and savvy retailers might return the favor 30 SECRETS To Prosperity Workbook Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session256
Begin with the market basket & work backward. Shoppers buy multiple items each trip. Make it easier for them to find and buy your products along with all of the other items in their basket wherever they shop. This is how you close gaps & maximize sales This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session255
Become an expert in your competition. Stop using the same cookie-cutter tactics your competitors rely upon & give retailers the support they deserved & want. Leverage strategies from 30 Days To Prosperity to give your brand the edge it deserves. This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session254
Storytelling is the most effective way to communicate. The power of a good storyteller cannot be underestimated. Your success relies on its impact & resonance - the consistency, passion, enthusiasm, and authenticity as originally shared by the founder. This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session253
KPI’s (Key Performance Indicators) act as the guard rails that keep everyone on track. They help ensure flawless retail execution when combined with scorecards. KPI’s benchmark & make uniform all-important customers facing success elements of your brand This episode's FREE downloadable guide 30 SECRETS To Prosperity Workbook Wish You Know How To Confidently Grow And Scale Your Brand? Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session252
Scorecards map out objectives in bitesize manageable chunks that keep you on track and focused. Use them to delegate responsibility with a measurable timeline. They help you achieve your goals - they can be the difference between success and failure. This episode's FREE downloadable guide 30 SECRETS To Prosperity Workbook Wish You Know How To Confidently Grow And Scale Your Brand? Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives. The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.* Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session251
MBO’s (Management By Objective) break strategic business objectives into bitesize chunks making them easier to digest & more attainable. Individual MBO’s rollup to organizational objectives driving the business forward creating high-performance teams This episode's FREE downloadable guide 30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session250
Your success is measured by your sales. Anything that does not drive sales needs to be secondary or needs to be delegated to so someone better equipped to handle it. Say “no” to these distractions! Make time to focus on what matters most
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session249
Surround yourself with talented subject matter experts to give you the freedom to focus on what you do best - to innovate. Join groups that educate, inspire, and hold you accountable. This will give you the sustainable competitive edge that you deserve
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session248
The best way to reduce wasted spending and explode sales is to maximize your promotional effectiveness. Get more runway to grow and scale, better valuations, and give retailers a reason to say yes to your brand. Don’t rely on cookie-cutter strategies
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session247
Knowledge is power - especially in this industry. Raise above your competition by becoming the trusted go-to resource retailers turn to get the edge they deserve. Don’t rely on the cookie-cutter strategies others rely on - stand out on the crowded shelf
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session246
No two retailers are the same. They deserve to be respected and valued. Their success is your success. Personalizing your relationship will pay huge dividends and give you the edge you deserve. Savvy retailers may reward you with incremental opportunities
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session245
Natural is the R&D for total CPG. Natural products are driving the profitable trends. Co-creating with your loyal tribe can dramatically improve new item launches while streamlining innovation giving shoppers products they are eager to buy
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session244
Fact-based selling is advanced storytelling - what I call true category management. Fact-based storytelling includes actionable recommendations with measurable results to give you the edge you deserve - not the cookie-cutter strategies others use
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session243
Knowledge is power - especially in this industry. If you want to compete at a higher level you need to adopt the advanced strategies big brands rely on. This is how you level the playing field and even gain the edge you deserve! Make this a commitment!
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session242
Retailers want and need your help! You hold the key to giving them a huge competitive edge. Become an indispensable trusted resource and partner and savvy retailers will reward you with incremental opportunities. Give your brand the edge you deserve!
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session241
Just like every customer is unique, so is every store. Use what you have learned in the 30 Day To Prosperity Challenge Series to find and identify your dream shopper and focus all your efforts there. Build sales in stores your customer shop in first!
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Download the show notes here:
RetailSolved.com/session240
Confusion pushes shoppers away. The customer journey needs to be simple and straightforward. Help lead shoppers to the resolution of their problem and you will win them for life. Make it easy for them to find and buy your products wherever they shop.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session239
Shoppers cant buy your products if they can’t find them. Make it easy for them to find and buy them anywhere they shop. Include complementary products in their shopping journey. The cornerstone of every brand's success is happy engaged customers.
This episode's FREE downloadable guide
30 Days To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brands impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 Days To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session238
Become a consistent and impassioned master storyteller. Shoppers want personalization which begins with a human focus. Stories that resonate and connect with shoppers inspire brand evangelism and fierce loyalty - How To Future Proof Your Brand
This episode's FREE downloadable guide
30 Days To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brands impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 Days To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session237
Welcome shoppers into your community. Embrace them. Tell them how much you appreciate them. They are the lifeblood of your brand. Invite them to co-create new products & be part of your brand. This is how you future-proof your brand, make it irresistible.
This episode's FREE downloadable guide
30 Days To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brands impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 Days To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session236
Shopper insights provide your greatest competitive advantage. You need to own your customers! They are your most valuable asset. Build a thriving connected community to engage and nurture them - how you convert your dream customers into loyal evangelist.
This episode's FREE downloadable guide
30 Days To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brands impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 Days To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session235
Know your why! How does your mission (your why) align and resonate with your customers? Communicate in a single voice with the same passion, enthusiasm, and authenticity as the founder. Build a connected community, a loyal tribe of your ideal customers.
This episode's FREE downloadable guide
30 Days To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brands impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 Days To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session234
Accuracy Matters! Knowing the true cost of your products will give you a significant edge as you plan, forecast, and promote giving you more runway to grow and scale. It protects your cash flow, gives you better evaluations and protects retailer margins.
This episode's FREE downloadable guide
30 Days To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brands impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 Days To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session233
The real strength of an effective leader is measured by the people they surround themselves by & how they empower them to succeed on behalf of the organization. Encourage advisors to identify skill gaps & recommend talented experts to elevate your brand
This episode's FREE downloadable guide
30 Days To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand's impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 Days To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session232
Don’t Be Afraid To Have Audacious Big Dreams. Disruptive Brands Are Leading Key Growth Trends. Use SMART Goals To Remain Focused And On Track. Surround yourself with mentors and advisors that will push you and hold you accountable to reach for the sky!
This episode's FREE downloadable guide
30 Days To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brands impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 Days To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session231
Focus on growing your business rather than constantly putting out fires. Your Energy & Your Persona Are Reflected In Your Brand & Amplified Through Your Messaging & Your Brand Story. Set Yourself Up For Success In Business By Making YOU A Priority. FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session230
This episode's FREE downloadable guide
30 Days To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand's impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 Days To Prosperity Workbook Guide
You are not alone. Find a trusted mentor and/or advisor. Join mastermind groups that educate, inspire, and hold you accountable. Surrounding yourself with the right people is going to give you the sustainable competitive edge that you deserve This episode's FREE downloadable guide
30 Days To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand's impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session229
Commit to learn and appreciate the different roles in your business. This will keep you grounded and help you better understand how your business works. Once you understand how the game is played, then you can get creative & leverage advanced strategies This episode's FREE downloadable guide
30 Days To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brands impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission based causes, and much more.
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session228
You need to begin with a solid foundation. Your go-to-market strategy should be as innovative as the ingredients in your package. Building a solid foundation today will support explosive growth tomorrow and beyond. Get the edge you deserve. Day 1
Welcome to day 1, How To Launch And Scale A Profitable Food Business. You need to begin with a solid foundation. The Retail solved Blueprint to teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brands impact, sales, and profits.
If we are meeting for the first time, my name is Dan Lohman. I’ve had the privilege of mentoring and working with hundreds of brands from pre-revenue to multi-billion dollars in sales. This a culmination of the best strategies that are working today. I’ve spent years testing and perfecting them to save you valuable time and money while giving you the edge you deserve.
If you haven’t done so yet, download the free 30 Days To Prosperity Workbook at RetailSolved.com/30DayWorkbook to help you get the most out of this brand-building series. Go back and listen to all of the episodes in this masterclass to that you don’t miss anything. The strategies build upon each other in the order of the series. Please share these and help me raise the bar in natural.
This episode's FREE downloadable guide
30 Days To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brands impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session227
As we transition into 2021 & given how challenging 2020 was, I decided to address the specific questions & challenges listeners sent in. They're organized into a masterclass, 30 Days To Prosperity. How to confidently grow, scale & get the edge you deserve.
This episode's FREE downloadable guide
30 Days To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand's impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 Days To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session226
The secret to growing a successful brand is making it easy for shoppers to discover, find, & buy your products wherever they like to shop. Retail is pay to play & natural brands have always had a significant competitive disadvantage - but not anymore! This episode's FREE downloadable guide
Nothing happens until someone buys your product and shoppers can’t buy what they can’t find. The path to sustainable sales and getting your product onto more retailers' shelves and into the hands of more shoppers. These are the fundamental building blocks to confidently grow and scale your brand.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Top 10 Strategies To Meet Your Business Goals
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session225
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
Makeena Overview for Brands
Makeena One-Pager
Shoppers want quality products they can trust. These trends are fueling sustainable growth across most every category. Like ripples in a pond, natural is where these trends are born. Early adopters have a unique competitive advantage to win over shoppers
Want To Future-Proof Your Brand? Start With Trust And Transparency!
Turn shopper trust into sustainable sales. Shoppers want quality products they can trust. Brands adopting these characteristics as early adopters have a unique competitive advantage to win over shoppers. Retailers need actionable insights they can not get from your competitions. Learn how to future proof your brand by giving retailers what they REALLY want!
CLICK HERE TO GAIN INSTANT ACCESS TO MY How To Explode Sales With Engaged Loyal Shoppers Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
Download the show notes here:
BrandSecretsAndStrategies.com/session224
Stop working to reacquire the same customer as most brands - why promotions are expensive & ineffective. There is a better way to boost shopper engagement & grow sales. It begins with building a connected community - future proof your brand & get an edge.
This episode's FREE downloadable guide
Wish You Could Easily Convert Occasional Customers Into Loyal Shoppers?
Stop working to reacquire the same customer as most brands - why promotions are expensive & ineffective. There is a better way to boost shopper engagement & grow sales. It begins with building a connected community - future proof your brand & get an edge.
CLICK HERE TO GAIN INSTANT ACCESS TO MY How To Explode Sales With Engaged Loyal Shoppers Guide
The complementary free webinar with an exclusive offer talked about on this episode: How To Boost Shopper Engagement And Explode Sales
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
Download the show notes here:
BrandSecretsAndStrategies.com/session223
Distributors play an important role in delivering your favorite brand to retailers. The challenge is that some use outdated broken models that favor their success at the expense of brands and retailers - why big brands avoid using distributors.
This episode's FREE downloadable guide
Promotions are the lifeblood of your brand. They increase sales, introduce your amazing products to future customers, and help drive shoppers into the category. Shoppers expect them and retailers demand them. Most promotions are expensive and most do little if anything to grow sustainable sales and therefore are ineffective. So, how do we change that? Start with Optimizing Your Trade Promotion ROI with this Simple Cheatsheet.
CLICK HERE TO GAIN INSTANT ACCESS TO MY Trade Marketing Optimization Checklist Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
Download the show notes here:
BrandSecretsAndStrategies.com/session222
There is a better way to boost shopper engagement and grow sales. It begins with building a connected community. Let your customers know that you appreciate and value them.
Most brands spend more time trying to repeatedly re-acquire the same customer as opposed to nurturing their existing shoppers - why promotions are so expensive and ineffective. It’s a lot more effective to convert your existing customers into loyal evangelists. It’s also how you add rocket fuel to your growth while you future proof your brand.
Everyone is overwhelmed by the pandemic. There is so much noise and confusion. We all want to return to our lives. This creates a unique opportunity for you to differentiate brand from others and stand out from the crowd. You now have the ability to let shoppers know how much you appreciate them. Let them know that you value their input about your brand. Invite them to belong to your connected community.
A key reason marketing is largely ineffective is because it overlooks your individual customer. Personalization is the future of our industry. Early adopters will gain a significant competitive advantage. It’s as easy as starting a conversation with a new friend and it does not require any complicated algorithm.
You will learn how to:
- Nurture new customers and make them feel welcome and appreciated
- Thank them for choosing and sharing your brand
- Onboard customers and introduce them to your brand. Share your brand story.
- Build trust and authority. Shoppers look beyond the four corners of your package. Be transparent and authentic
- Shoppers value mission-based brands. Invite your customers to partner with you to make a bigger impact. Make it easy for them to help you do more good on their behalf
- Share and perfect new product innovation with your tribe before launching in retail. This will save you valuable time and money. Imagine knowing you have paying customers lined up and waiting for your new products before you launch
- Maximize your trade promotion ROI with a customized rewards program for your loyal tribe and laser targeted promotions at retail
- Check-in with shoppers to learn more about them and the problem you are helping to solve. Learn how your brand has made a difference for them or what more you can do
- Share actionable insights gained from your commented community with retailers - what retailers REALLY want
- Future proof your brand. You don’t “own” the shoppers who buy your brand in retail. Your shoppers are your most valuable asset. You do not have a brand without them. Learn creative ways to boost loyalty and shopper engagement
- Leverage your connected community to boost sales and profits in traditional retail and on-line
This episode's FREE downloadable guide
Wish You Knew The Advanced Strategies Big Brands Rely On?
True Category Management is the art and the science of getting your products onto more store shelves and into the hands of more shoppers, including online. It includes the advanced strategies that the big brands and big retailers rely on.
CLICK HERE TO GAIN INSTANT ACCESS TO MY Strategic Selling In A Competitive World Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
Download the show notes here:
BrandSecretsAndStrategies.com/session221
Covid has radically changed how & where you sell your products. Your ability to remain relevant is critical to your success & it beings with how well you meet your customer's needs. Your customers want your healthy products. Make it easy to buy your brand
This episode's FREE downloadable guide
Wish You Had Blueprint To Maximize Your Promotion ROI? Now You Do! Trade marketing includes everything required to promote your brand. It's your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize its promotional ROI. There is a better way to grow sales & profits.
CLICK HERE TO GAIN INSTANT ACCESS TO MY The Essential Promotion Blueprint Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
Download the show notes here:
BrandSecretsAndStrategies.com/session220
Startup CPG Success strategies. Community and service are the essence of natural. We rise by helping each other. Natural brands are leading the conversation around social and environmental performance, ending world hunger, and much more
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
Download the show notes here:
BrandSecretsAndStrategies.com/session219
All brands struggle and go through growing pains, even established big brands. Hear about real-life brand marketing & execution failures. Learn how to avoid the pitfalls & dangers to give your brand a significant sustainable competitive advantage.
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session218
Brands are struggling to thrive in the new normal. Leveraging proven strategies that work in different markets can give you a huge edge over your competition. Helping retailers unlock potential opportunities unknown to other brands is the key to success.
This episode's FREE downloadable guide
Wish You Had Blueprint To Maximize Your Promotion ROI? Now You Do! Trade marketing includes everything required to promote your brand. It's your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize its promotional ROI. There is a better way to grow sales & profits.
CLICK HERE TO GAIN INSTANT ACCESS TO MY The Essential Promotion Blueprint Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
Download the show notes here:
BrandSecretsAndStrategies.com/session217
Retail is pay-to-play. Traditional strategies are incredibly expensive & ineffective - a huge reason so many brands fail. Let’s fix that! The same strategies used to sell commoditized products will not differentiate your organic plant-based protein snacks
This episode's FREE downloadable guide
New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers and increases brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: The Essential New Item Checklist - The Recipe For Success
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
Download the show notes here:
BrandSecretsAndStrategies.com/session216
Most brands rely on cookie-cutter strategies that do nothing to grow sales. There is a better way to confidently grow and scale your brand. It’s the simple but critically important things brands overlook that are the difference between success or failure
This episode's FREE downloadable guide
Promotions are the lifeblood of your brand. They increase sales, introduce your amazing products to future customers and help drive shoppers into the category. Shoppers expect them and retailers demand them. Most promotions are expensive and most do little if anything to grow sustainable sales and therefore are ineffective. So, how do we change that? Start with Optimizing Your Trade Promotion ROI with this Simple Cheatsheet.
CLICK HERE TO GAIN INSTANT ACCESS TO MY Trade Marketing Optimization Checklist Guide
Featuring Yuval Selik with Promomash
Effective promotions can add rocket fuel to your brand growth. Ineffective promotions can derail and even bankrupt your brand - a key reason why over 80% of natural brands fail. I’m committed to fix that.
Most brands rely on cookie-cutter strategies that do nothing to grow sustainable sales. There is a better way to confidently grow and scale your brand. It’s the simple but critically important things brands overlook that can be the difference in being a thriving success or a failed experiment.
Mastering these skills will put on a direct path toward sustainable sales and profits.
This includes EVERY brand - including those that use trade promotion software applications.
$244 Billion was spent on promotions in 2017 that resulted in only a 17% increase in sales. Promotions represent 25% of your gross sales and yet over 70% is wasted or ineffective - a big reason brands struggle.
Stop wasting money! Every slight trade marketing ROI improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and more!
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
Download the show notes here:
BrandSecretsAndStrategies.com/session215
Using proven strategies is the fastest way to grow & scale. Knowing which advice to follow is challenging. Looking outside your market can reveal insights that give you an edge. Making it easier for shoppers to easily find & buy your brand imperative!
This episode's FREE downloadable guide
Brokers are an extension of your sales team. Help them succeed through accountability to maximize sales, increase distribution & accelerate growth.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Simple Solutions To Maximize Broker Effectiveness
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
Download the show notes here:
BrandSecretsAndStrategies.com/session214
Interests in getting paid to sample your brand? Looking for a new way to get your brand discovered? Leverage this innovative strategy to grow sales! There is a huge need for packaged products. They want & need healthy ready-to-eat pre-packaged products
This episode's FREE downloadable guide
Each of us needs to perform basic retail math calculations but it's not always possible to remember every formula, especially if you don't use them on a regular basis. Here's a quick cheat sheet with some of the most important formulas you need to know.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Retail Math Cheat Sheet
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session213
A classic David & Goliath story about a disruptive brand that challenged top preeminent brands & became a household favorite overnight. Surrounding yourself with experts adds rocket fuel to your growth. Gail's story & how she reinvented a stale category!
Gail: What a great question. Here's what I would say. I think when you're an entrepreneur starting a business, you have to do two things. One, you have to know how the industry works. You have to know which rule in the industry to follow. The conventional wisdom, the tried and true, the rules that are going to work and help you build your business. But you also have to know which rules to break, and I think one of the reasons that CAULIPOWER is successful is because quite frankly, we broke a lot of rules.
Gail: And you have to have enough confidence to do that. I really felt like, "Look, if this is going to work, I got to do it my way. I got to do what I think is right and hopefully, the universe will pay me back." I think that's what happened, but we broke a lot of rules. It's funny because we broke a lot of rules that now other people are following, you know? So I love that. That's a tremendous compliment.
Listen to hear what's next! Gail also has a special gift for listeners - listen for details.
This episode's FREE downloadable guide
Trade marketing includes everything required to promote your brand. It's your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize its promotional ROI. There is a better way to grow sales & profits.
CLICK HERE TO GAIN INSTANT ACCESS TO MY TRADE MARKETING ESSENTIALS Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
Download the show notes here:
BrandSecretsAndStrategies.com/session212
Bootstrapping goes well beyond financing. It also includes sweat equity and doing things other brands won’t - like a commitment to personally talk with as many customers and stores as possible. This is how you convert customers into loyal shoppers!
This episode's FREE downloadable guide
Wish You Had Blueprint To Maximize Your Promotion ROI? Now You Do! Trade marketing includes everything required to promote your brand. It's your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize its promotional ROI. There is a better way to grow sales & profits.
CLICK HERE TO GAIN INSTANT ACCESS TO MY The Essential Promotion Blueprint Guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session211
The best defense against any virus is a healthy diet. Healthy brands are at a huge competitive disadvantage. Our food system was broken before the pandemic. It exposed serious inequities needing to be fixed. Start with helping natural brands thrive & grow.
Over 80% of natural brands fail within the first year, I am committed to change that. Natural brands are on the front lines leading some of the biggest causes to improve our way of life and heal our planet. Important initiatives like championing minority-owned businesses, fair wages, supporting local independent farmers, and much much more.
The deck is stacked against natural brands. Let’s fix that! This is largely due to so many inefficiencies in the food supply system, issues that big brands are not impacted by. Natural brands are also at a significant competitive disadvantage compared to big brands.
Simply put, it cost a lot more to sell a natural brand on a store shelf compared to a big brand.
Let's level the playing field and make our healthy way of life more accessible!
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session210
This episode's FREE downloadable guide
Wish You Had Blueprint To Maximize Your Promotion ROI? Now You Do! Trade marketing includes everything required to promote your brand. It's your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize its promotional ROI. There is a better way to grow sales & profits.
CLICK HERE TO GAIN INSTANT ACCESS TO MY The Essential Promotion Blueprint Guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
Every brand struggles to get their products into the hands of shoppers due largely to ineffective distribution & promotion strategies. Generic cookie-cutter tactics waste money. Strategies that seek to appeal to everyone do not resonate & are ineffective.
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session209
See the presentation referenced in this episode
RetailSolved/FindYourBrand
The Retail Solved Blueprint for bands trying to navigate the new retail landscape. Our food system is broken. COVID has exposed major inequities & failings in the way retailers support & promote small natural brands ignoring what matters most - customers.
This episode's FREE downloadable guide
The great equalizer between small and large brands. Learn how it has evolved and the advanced strategies that retailers really want and need from you and your brand.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: What is Category Management and Why It's So Important
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session208
Brand success in the era of Covid requires creative strategies that did not exist pre-pandemic. Traditional tactics won’t work. Chronic out-of-stocks are forcing retailers to discontinue brands. A solid business plan is your blueprint for sales & profits.
Sales Success Begins With A Solid Business Plan A solid robust business plan (go-to-market strategy) is your recipe for success, your blueprint for long-term profitable sales growth
A business plan is your recipe for success. A blueprint that anyone can follow to manage and grow your brand in your absence. The result is having a clear roadmap pointing you toward your target objectives including sales, profit, & distribution goals. Learn how to build a solid business plan that will help you keep on target and help you reach and exceed your sales and profit goals.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session207
Growing brands occasionally need quick infusions of cash to support incremental opportunities to grow & scale. Raising money takes time. Those bottlenecks can make it difficult to get the funding you need on a timely basis. Research options before needed
This episode's FREE downloadable guide
Trade marketing includes everything required to promote your brand. It's your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize its promotional ROI. There is a better way to grow sales & profits.
CLICK HERE TO GAIN INSTANT ACCESS TO MY TRADE MARKETING ESSENTIALS Guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session206
Shoppers want to feel good about the brands they buy and that includes how the brand's mission aligns with our values. Shoppers appreciate and reward those brands that do good on our behalf. Regenerative organic is the keystone to fixing our planet
This episode's FREE downloadable guide
New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers and increases brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: The Essential New Item Checklist - The Recipe For Success
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session205
Patagonia Provisions and Rodale Institute just set the bar even higher with Regenerative Organic Certification. The future of healthy food & saving our planet begins with healthy soil, more nutrient-dense crops, & great-tasting products consumers want!
Also, listen to SECRETS 83 Jeff Moyer With Rodale Institute & Regenerative Organic, Demystifying Organic By Focusing On Healthy Regenerative Soil
This episode's FREE downloadable guide
Trade marketing includes everything required to promote your brand. It's your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize its promotional ROI. There is a better way to grow sales & profits.
CLICK HERE TO GAIN INSTANT ACCESS TO MY TRADE MARKETING ESSENTIALS Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session204
Partnering with the right investor can explode sales and profits but not all investors are equal. Choosing the right strategic investor is critical to your long-term success. It should be a collaborative partnership that aligns with the customers who buy your products.
A huge bonus for the brand is partnering with advisors that can provide proven resources and strategies beyond what the brand could afford on their own. This is the ideal investor relationship that every brand should work toward.
Conversely, choosing the wrong investor that is more focused on their topline growth can derail and even sabotage your future. Learn the difference and why this matters.
This episode's FREE downloadable guide
Trade marketing includes everything required to promote your brand. It's your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize their promotional ROI. There is a better way to grow sales & profits.
CLICK HERE TO GAIN INSTANT ACCESS TO MY TRADE MARKETING ESSENTIALS Guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session203
Your most valuable asset is the shopper that buys your products. Their market basket is far higher than mainstream brands. Shoppers buy multiple items each trip. Real shopper loyalty is tied to the impact your products have on their purchase decisions
The term “market basket “(or shopping basket) is perhaps one of the most important terms in retail. The market basket includes all of the items Shoppers purchase on each shopping trip. The reason this matters so much is that health-conscious natural organic shoppers spend more than regular shoppers. For example, a shopper purchasing organic bread is most likely also purchase a variety of other organic products including organic spread, organic produce, organic yogurt, etc. This equates to sustainable category growth and more profit for the retailer.
This episode's FREE downloadable guide
Trade marketing includes everything required to promote your brand. It's your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize its promotional ROI. There is a better way to grow sales & profits.
CLICK HERE TO GAIN INSTANT ACCESS TO MY TRADE MARKETING ESSENTIALS Guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session202
Today, we're going to explore how to explode your sales during a pandemic. And it brought in the perfect person to help address your biggest challenges.
This episode's FREE downloadable guide
Trade marketing includes everything required to promote your brand. It's your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize its promotional ROI. There is a better way to grow sales & profits.
CLICK HERE TO GAIN INSTANT ACCESS TO MY TRADE MARKETING ESSENTIALS Guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session201
Proven strategies to scale your brand and eliminate wasted spending. $244 Billion was spent on promotions in 2017 earning a meager 2.4% sales increase. Don’t be another statistic. Let’s fix that! There is a better way to confidently grow sales and profits
Over 70% of your promotional spending is wasted or ineffective, why most brands fail. Avoid this fatal mistake. Learn how to not be a statistic. Get this course for free with the code: TradeEssentials
What is trade marketing and what are the benefits of trade marketing?
Trade marketing includes everything required to get your product in the hands of a shopper. It is the primary growth driver for all CPG brands. The goal of every promotion is to introduce your product to new shoppers – period! The challenge is that while about 25% of our brand’s gross sales are tied to their trade marketing, over 70% of those dollars or wasted by promotions that are ineffective – more in natural.
Want proven strategies to reduce wasted spending, more accurately plan and forecast, confidently grow, and scale your brand? It begins with maximizing your trade marketing ROI.
The real question should be how do you effectively grow a brand when so many of your promotional dollars do a little if anything to drive sustainable sales. This is something that literally every brand struggles with – including big brands. The difference is, that big brands typically have much deeper pockets and therefore they have a significant competitive advantage.
Let’s level the playing field. There IS a better way!
Start with this podcast episode
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session200
Life after a pandemic. The sun will continue to rise and set. Tomorrow is a new day.
The best defense against any virus is a healthy diet and that begins with your brand.
Learn what you need to do to ensure you have a healthy foundation to grow and scale your brand. These strategies will help you gain a competitive advantage that will accelerate your sales in the new normal.
This episode's FREE downloadable guide
Promotions are the lifeblood of your brand. They increase sales, introduce your amazing products to future customers, and help drive shoppers into the category. Shoppers expect them and retailers demand them. Most promotions are expensive and most do little if anything to grow sustainable sales and therefore are ineffective. So, how do we change that? Start with Optimizing Your Trade Promotion ROI with this Simple Cheatsheet.
CLICK HERE TO GAIN INSTANT ACCESS TO MY Trade Marketing Optimization Checklist Guide
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session199
Insights from 200+ Natural Products Industry Leaders Plus Consumer Shopping Trends post-COVID. Top marketing strategies, shifts in channel strategy, trade/shopper marketing spending by company size & what brands are doing to be more competitive in the digital environment. Plus highlights on DTC consumer trends from Social Nature’s study of 2,500+ consumers in USA/Canada that will cover — top online shopping channels and drivers of loyalty, top categories purchased & barriers to purchase online, and most important aspects for choosing delivery service to help you better navigate your online marketing efforts!
This episode's FREE downloadable guide
Promotions are the lifeblood of your brand. They increase sales, introduce your amazing products to future customers, and help drive shoppers into the category. Shoppers expect them and retailers demand them. Most promotions are expensive and most do little if anything to grow sustainable sales and therefore are ineffective. So, how do we change that? Start with Optimizing Your Trade Promotion ROI with this Simple Cheatsheet.
CLICK HERE TO GAIN INSTANT ACCESS TO MY Trade Marketing Optimization Checklist Guide
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session198
Most brands rely on the same cookie-cutter strategies. There is a better way to grow & scale your brand. Proven tactics from an industry expert, a high-performance team, a firm grasp of your customer, & flawless execution can explode your sales & profits.
This episode's FREE downloadable guide
What if there was a tool that specifically identified your key opportunities to eliminate wasted promotional spending? Brands are looking for ways to cut wasteful spending while also looking for creative ways to explode sales during these uncertain times. Traditional strategies will only hamstring your brand and undercut your growth strategy. Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors and retailers, fuel for more innovation, greater support for mission-based causes, and more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY Promotion Analysis Growth Strategies Guide
One of the biggest challenges that every brand asks or everyone has, that they share with me is how do they get from point a to point B? How do you grow from being a small brand, a small kitchen brand to something that's multimillion dollars of sales? How do you sell that brand? How do you get the right crew, the right people, the right support to be able to elevate your brand and explode sales. That's what this podcast is all about. In this podcast episode. You're going to hear from Eric, who is a master brand builder. Who's got an unbelievable resume of success behind him. He's going to talk about why focus and having the right team in the right strategy behind you is what you need to grow your brand. But there's a lot more to it than that. And we'll explain that more as you go through the interview. Do me a favor and help me raise the bar in the industry and share this with any brand that you know, that wants to grow sustainable sales.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session197
Success for any brand is traced back to its leadership and team. It’s not enough to hire the best talent. It's how effectively they function as a cohesive unit. A talented advisor can make a huge difference helping the CEO perfect your brand strategy
This episode's FREE downloadable guide
Trade marketing includes everything required to promote your brand. It's your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize their promotional ROI. There is a better way to grow sales & profits.
CLICK HERE TO GAIN INSTANT ACCESS TO MY TRADE MARKETING ESSENTIALS Guide
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session196
All brands struggle to connect with their ideal shoppers. Largely because most commoditize shoppers or lump them into common buckets. Being able to spot trends requires intent listening and being able to isolate real insight from the noise, the M-Factors.
This weeks free guide. Trade Marketing ROI Calculator: http://CMS4CPG.com/PromotionROI
Welcome, I've been talking a lot about especially recently about the importance of knowing who your ideal customer is about being able to identify who they are, what they look like, how they buy your product, and how they celebrate it when they get home. This is not an easy subject for some brands and the challenge is that a lot of the database out there don't accurately depict or identify who your core consumer is. Today I'm talking to someone who's got a solution for that and the best part about it is that it can help you see things that other databases overlook or ignore. It can help you isolate what's going on in a specific market and the price is extremely reasonable. You're definitely going to want to stay tuned.
So why does this matter? Having a canned top line report and walking into retailer does nothing to differentiate your brand from any brand on the shelf. But, being able to isolate what is unique about your product and help educate the retailer about not only your product but the customer that buys it. That's the win-win.
This is how you grow sustainable sales. This is how you future proof your brand. The best part about that is that when you can bake those insights into your selling story, it's going to help your products resonate more with consumers and with retailers. And to go one step further, when you're trying to identify the best way to promote your brand, generic promotions don't do any good. They don't help you raise a bar or sell more.
The majority of promotions are wasted - over 70%. Can you believe it? If you want your brand to be around for a long time, the most effective way to do that is to more effectively manage your promotions and this begins with understanding exactly who your ideal consumer is and then developing creative strategies to promote to them. As an industry, we need to get away from the one size fits all cookie-cutter strategies that every brand uses, even the big brands.
At the end of every episode I always include one easy to download, quick to digest strategy that you can instantly adopt and make your own. Well today I'm going to share that with you at the beginning. Today I want to let you know that I recently launched a Trade Promotion ROI Calculator. You heard me correctly and the best part is that it's free a tool that you can use to calculate the effectiveness of your promotions. You're going to learn more about it by going to my website and clicking on the promotion analysis tool button across the top above the menu and not to worry there are instructions on how to use it on the website so i'm not going to repeat them here. Go to BrandSecretsAndStrategies.com. Don't forget to check out the free weekly webinars series I watch to help those brands impacted by covid. If you like the podcast, do me huge favor and share it with a friend. Help me raise the bar in our industry. Remember the goal here is to get your product onto more store shelves and into the hands of more shoppers. Empowering Brands And Raising The Bar. Now here’s Mike
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session195
What if there was a tool that specifically identified your key opportunities to eliminate wasted promotional spending? Traditional strategies will only hamstring your brand and undercut your growth strategy. Every improvement equals more sales and profits.
Today's free gift is the Trade Promotion ROI Calculator: http://CMS4CPG.com/PromotionROI
I was recently asked if I could please put the 8 Proven Strategies To Maximize Trade Marketing ROI And Increase Brand Awareness on the podcast, last weeks free webinar. So, while I don't put every single free webinar on YouTube or on the podcast this one I decided to make an exception because it got a lot of great feedback from people people asking me to make it available and because there's so much great information. And the best part is a really cool tool you want to check out. So today's free downloadable guide is actually that tool.
I always include one free downloadable guide for you that you can inside up and make your own. One that you can use to grow sustainable sales. Well, this week my free gift to you is the Trade Promotion ROI Calculator and you can get there by going to my website and don't worry there are instructions on how to use it. So, now you have the ability to go in and measure the effectiveness of your promotions. This is one of the core things I talked about are today's free webinar, today's podcast. And in all honesty you're probably still going to want to go check out the YouTube video when you get an opportunity. But for those people who are really busy on the go all the time, this is a great way to consume the valuable insights that I shared on the webinar.
Remember the goal here is to get your product under more shelves and into the hands of more shoppers and a big part of that is by helping you more effectively manage your promotional budget. More effectively helping you identify who your target customers is, and how you can avoid the wasteful trade spending that every brand deals with - even the big brands. If you like the podcast do me a favor share it with a friend and help me raise the bar in this industry. Now here's the live webinar recording.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session194
The strength of your brands is tied to the community you attract. That’s even more relevant today given the protests & the pandemic. They unite us & give voice to the marginalized and the underserved. They transform & lift us up. Strategies to lead
This episode's FREE downloadable guide
New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers, and increases brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: The Essential New Item Checklist - The Recipe For Success
I want to talk to you about community. Its something that is near and dear to my heart. It's a topic that I talk about a lot on this on this podcast. The point is this it's your community that helps people come into your brand and discover your brand. You can leverage your community to help sell your brand. In other words put your core customers it to work for you evangelizing your product talking your products up and sharing them with their friends.
That's the strength of a community. In addition to that, having a robust community to help support you. To answer questions, your most pressing bottlenecks, and things that that are keeping you up at night. The things that are going to help you grow and thrive. That's another core benefit of having a community. In other words, let's say you want to move your business to a online profile, how do you do that who do you call for help? That's what this podcast is episode is about today. You're going to listen to Alex who is doing a great job in building a community. He reached out to me and I was impressed by his community building efforts and the ways he is structuring the community. The way that he's going above and beyond to provide real value and to help encourage others to provide real value in the community as well.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session193
Brand success begins with clarity. How clearly do you articulate the value of your brand & why those benefits matter, where every conversation should begin. Authentic ingredients help shoppers know, like, & trust your brand - the bedrock of true loyalty.
Welcome. If you've been listening for a while you continually hear me tell you how I don't believe that brand should apologize for having quality ingredients. Customers want value, real value. They want products that they can know, like and trust, and that begins with the quality ingredients that you put into your product. After all, that's what differentiates your product from every other product on the shelf. The fact that you take the time to put the love and the care in selecting the very best ingredients that your customers want. This is all part of your messaging and you've got to be extremely clear when communicating that not only to the consumers but to the retailer. Why should a retailer put your product on their shelves over another product and that begins with helping to educate the retailer about the unique customer that buys your product and again that goes back to the ingredients.
Today we're going to talk to a registered dietitian that helped design some of the messaging that retailers use. This is critically important because if you understand from their perspective what they're looking for you can better communicate to them. Again why your product matters. The best part about this Is she's the real deal. She's got a complete alphabet after her name. We’ll joke about that in a minute. The key point here is that your brand success begins with clarity, not confusion and that begins with connecting agriculture, food, and health to your consumers. Help them understand where their food comes from.
This episode's FREE downloadable guide
Trade marketing includes everything required to promote your brand. It's your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize their promotional ROI. There is a better way to grow sales & profits.
CLICK HERE TO GAIN INSTANT ACCESS TO MY TRADE MARKETING ESSENTIALS Guide
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session192
No one knows what the future holds & what retail will look like tomorrow. We still need to eat & food retail plays a critical role in how we feed our families. Brands & retailers need to partner to make the shopper journey convenient, easy, and friendly.
This episode's FREE downloadable guide
New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers and increases brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: The Essential New Item Checklist - The Recipe For Success
There are a lot of concerns and questions about how are we going to navigate this pandemic? Today, I brought in the expert to help answer some of your most pressing bottlenecks, some of your most pressing questions, the things that you need to be thinking about to get a significant competitive advantage; or more importantly, how you can become a value-added resource to your retail partners; how you can get your product onto more store shelves in the hands of more shoppers. Simple things that we all need to be doing, they begin with selling your brand. How do you do that? What's important? What matters to the retailer? How do you communicate with the customer? These are just a few of the questions that are going to be answered in just a little bit.
Today, I brought on the expert Phillip or the SupermarketGuru. What's great about Phil is he has those insights that you can't get anywhere else. He's got relationships with other people within the industry. He can help you look around corners. Let's face it. We're all pretty focused on what's in front of us right now. Being able to pay attention to trends or identify trends that we can't even see, well, that puts us at a significant competitive disadvantage. Having a resource like Phil, helping us navigate through those trends, and helping us identify the difference between a real trend and a passing fad, that's what's going to help us in the long run. So, you definitely want to stay tuned.
This is a free webinar that I just did just recently, the recording of it, How the Pandemic Is Changing Retail, and How to Remain Relevant to Shoppers. You'll definitely want to stay tuned. As always, thank you for listening. This show is about you and it's for you. In appreciation for your time, there's a free downloadable guide for you at the end of every podcast episode. One that you can use to grow sustainable sales and compete more effectively with. Remember this show is about you and it's for you. The goal here is to get your product onto more store shelves and into the hands of more shoppers. Now, here's Phil.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session191
What if there was a tool that specifically identified your key opportunities to eliminate wasted promotional spending? Brands are looking for ways to cut wasteful spending while also looking for creative ways to explode sales during these uncertain times. Traditional strategies will only hamstring your brand and undercut your growth strategy. Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors and retailers, fuel for more innovation, greater support for mission-based causes, and more.
This episode's FREE downloadable guide
CLICK HERE TO GAIN INSTANT ACCESS TO MY Promotion Analysis Growth Strategies Guide
Brands are looking for ways to cut wasteful spending while also looking for creative ways to explode sales during these uncertain times.
Over 80% of natural branch fell within the first year - I'm committed to change that. Today I'm helping making good on that commitment to you. Today I'm going to teach you proven strategies to help you reduce wasteful spending while growing sustainable sales at the same time. Do I have your attention?
Now obviously this requires I different mindset and a different strategy then you've been using. It also requires a skill set that’s not being taught anywhere else. Simply put there is a better way. These are the strategies that I developed early in my career that helped me make a seismic difference for the companies I've worked for as well as my clients. They've worked for me and they can work for you.
You've probably heard me talk about how ineffective most promotions are. The statistics are staggering and stacked against you. Lets face it retail is pay-to-play and large brands with deep pockets have the advantage - or at least they did before today.
Roughly 25% of a Brands gross sales are tied to their trade marketing and yet over 70% of those dollars are wasted or an effective - even more natural. You probably wonder how I can make such a claim and where that comes from.
I learned years ago the importance of maximizing your trade marketing ROI and these are some of the strategies I came up that help me push around some of the biggest most iconic brands on the planet. I share several of this stories on different podcast episodes so you’ll definitely want to check out those examples and leverage them to help give you a competitive advantage.
This F R E E Promotion Analysis Tool Will Help You:
- Analyze a promotion to eliminate wasted spending
- Identify opportunities to increase sustainable sales and profits
- Maximize your sales lift from a promotion
- Evaluate your competitor’s promotional effectiveness
- Leverage those insights to gain a significant competitive advantage
- Help your retail partners drive sustainable category growth
- Evaluate different promotional scenarios to optimize your event
- Compare pre-promotion scenarios to actual promotion results
- Improve your planning and forecasting accuracy
- Direct resources to support and amplify promotional efficiency
- Schedule and budget promotions
- Maximize your trade marketing ROI
- Establish you as a trusted and respected partner with retailers
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session190
There is a better way to get your brand onto store shelves and into the hands of more shoppers during these uncertain times. Trade shows are great for networking but they do not provide face time with retailers you need to grow and scale your brand
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session189
The thing that makes natural natural is our robust and engaged community. Community is what keeps us connected. It helps us survive, grow & thrive - especially during these challenging times. C-Suite is going to help me better serve the natural community.
I’m always looking for ways to raise the bar and help you get your brand onto more store shelves and into the hands of more shoppers - including on-line. Like you, we were all devastated when Expo was cancelled.
After catching my breath, I decided to lean in realizing that the best thing I can do is to help you navigate through these uncertain times. I took two huge leaps of faith as a result. First, I launched a free weekly webinar series. It’s been well received and it’s even attracted the interest of industry leaders wanting to partner with me on your behalf.
The second thing I did was join the C-Suite network to bring more resources to help you grow and scale. Today’s podcast episode is your introduction to C-Suite and how they are helping me support and better meet your needs.
Let me back up and frame this. Jeffrey Hayzlett reached out to me and invited me to lunch. He liked the podcast and it’s mission. I had to decline because I was speaking at the Canadian Organic Trade Association breakfast at Expo West. Luckily, he reached back out after the show was cancelled and we connected.
Jeffrey has an impressive resume and his deep roots in CPG. He has built an amazing network of industry experts all on a huge platform working together to solve your most pressing problems. He calls us “business first responders”. You’ll hear more about that in a moment. He, and the C-suite network, have also partnered with me to help support the free weekly webinar series. We talked briefly about this weeks free webinar featuring ECRM and RangeMe on the podcast.
Now here’s Jeffrey Hayzlett with C-suite
C-suite Network
This episode's FREE downloadable guide
The world changed dramatically, almost overnight. A lot of brands are struggling as a result. You are not alone! These simple strategies will help keep you focused on the “why”, why your brand matters to your customers. This is the sturdy foundation your brand was built on.
CLICK HERE TO GAIN INSTANT ACCESS TO MY Brand Health Assessment Checklist Guide
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session188
Predicting sales is both an art and a science. Balancing between excess inventory and out-of-stocks can be a struggle in ordinary times for any brand. Simple mistakes can be extremely costly. This begins with effective goal setting.
This episode's FREE downloadable guide
Trade marketing includes everything required to promote your brand. It's your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize their promotional ROI. There is a better way to grow sales & profits.
CLICK HERE TO GAIN INSTANT ACCESS TO MY TRADE MARKETING ESSENTIALS Guide
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session187
Trade marketing is your brand's growth engine. It predicts future success & how quickly your brand will scale & grow. It’s critically important that you use the right fuel. Most brands overlook this. Learn how to explode sales with the RIGHT rocket fuel!
This episode's FREE downloadable guide
Trade marketing includes everything required to promote your brand. It's your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize its promotional ROI. There is a better way to grow sales & profits.
CLICK HERE TO GAIN INSTANT ACCESS TO MY TRADE MARKETING ESSENTIALS Guide
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session186
Have you ever seen a Tofurky in the wild? Come explore how the brand with a funny name pioneered the fastest growing food trend and helped launch the plant-based phenomenon. Learn how this Earth-friendly movement is changing the way we eat
This episode's FREE downloadable guide
The great equalizer between small and large brands. Learn how it has evolved and the advanced strategies that retailers really want and need from you and your brand.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: What is Category Management and Why It's So Important
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session185
Tired of feeling like an ATM machine? Stop throwing money away! Deductions are a huge drain on your finances. Not all are valid. They can derail & bankrupt your brand placing a huge burden on your cash flow & negatively impact all aspects of your business
This episode's FREE downloadable guide
Trade marketing includes everything required to promote your brand. It's your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize its promotional ROI. There is a better way to grow sales & profits.
CLICK HERE TO GAIN INSTANT ACCESS TO MY TRADE MARKETING ESSENTIALS Guide
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session184
Tired of feeling like an ATM machine? Stop throwing money away! Deductions are a huge drain on your finances. Not all are valid. They can derail & bankrupt your brand placing a huge burden on your cash flow & negatively impact all aspects of your business
No one knows how the virus will impact shopper behaviors & how this will affect your sales. People still need to eat. They want healthy products more now than ever. Make it easier for your customers to find and buy the products they want, your brand!
No one knows how the virus will impact shopper behaviors & how this will affect your sales. People still need to eat. They want healthy products more now than ever. Make it easier for your customers to find and buy the products they want, your brand!
This episode's FREE downloadable guide
New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers and increases brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: The Essential New Item Checklist - The Recipe For Success
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session183
Deductions are a huge drain on your finances & not all are valid. They can derail & even bankrupt your brand. They place a huge burden on your cash flow. Learn strategies to gain control over YOUR MONEY & channel it to grow sales & scale your brand.
If you want to stop wasting money on ineffective promotions, you're in the right place!
Are you tired of feeling like an ATM machine? Stop throwing money away!
One of the biggest pain points for every brand is deductions. Deductions are a huge drain on your finances and not all are valid. They can derail and even bankrupt your brand. They place a huge burden on your cash flow that can negatively impact every aspect of your business.
Some retailers and distributors view deductions as a profit center hoping that brands won’t invest the necessary time required to investigate the mountain of excessive claims.
#15 Trade Management Essentials To Grow And Scale Your Brand
This episode's FREE downloadable guide
Trade marketing includes everything required to promote your brand. It's your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize its promotional ROI. There is a better way to grow sales & profits.
CLICK HERE TO GAIN INSTANT ACCESS TO MY TRADE MARKETING ESSENTIALS Guide
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session182
Deductions are a huge drain on your finances & not all are valid. They can derail & even bankrupt your brand. They place a huge burden on your cash flow. Learn strategies to gain control over YOUR MONEY & channel it to grow sales & scale your brand
We’ve been told that we are what we eat but even healthy food on store shelves is less nutritious than fresh just picked on the farm produce. What if there were a way to offer fresh quality that was shelf-stable. Would you be interested? Now you can!
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session181
Building a connected community begins with authentic honest collaboration. With all the disruption in our world right now, retailers and brands need more than ever to remain united. What makes natural, natural is our commitment to rise together as one
This episode's FREE downloadable guide
Trade marketing includes everything required to promote your brand. It's your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize its promotional ROI. There is a better way to grow sales & profits.
CLICK HERE TO GAIN INSTANT ACCESS TO MY TRADE MARKETING ESSENTIALS Guide
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session180
25% of a brand's gross sales are tied to your trade marketing and yet over 70% is wasted of ineffective, more in natural. Trade marketing includes everything required to promote your brand. Let’s fix that! There is a better way to grow sales & profits.
This episode's FREE downloadable guide
Trade marketing includes everything required to promote your brand. It's your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize their promotional ROI. There is a better way to grow sales & profits.
CLICK HERE TO GAIN INSTANT ACCESS TO MY TRADE MARKETING ESSENTIALS Guide
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session179
Taking a beloved brand from France and turning it into a beloved brand in the US requires a creative innovative strategy. This begins with redefining a brand as an adventure, an experience that transports you into a world that celebrates artisan foods
This episode's FREE downloadable guide
New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers and increases brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: The Essential New Item Checklist - The Recipe For Success
Download the show notes here:
brandsecretsandstrategies.com/session178
Learn more about your ad choices. Visit megaphone.fm/adchoices
Taking a beloved brand from France and turning it into a beloved brand in the US requires a creative innovative strategy. This begins with redefining a brand as an adventure, an experience that transports you into a world that celebrates artisan foods
This episode's FREE downloadable guide
New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers and increases brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: The Essential New Item Checklist - The Recipe For Success
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session178
Predicting sales is both an art and a science. Balancing between excess inventory and out-of-stocks can be a struggle in ordinary times for any brand. Simple mistakes can be extremely costly. Learn creative strategies in Trade Marketing Essentials
This episode's FREE downloadable guide
Trade marketing includes everything required to promote your brand. It's your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize their promotional ROI. There is a better way to grow sales & profits.
CLICK HERE TO GAIN INSTANT ACCESS TO MY TRADE MARKETING ESSENTIALS Guide
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session177
Future customers first learn about your brand through promotions. Retailers and shoppers expect them. About 25% of a brand's gross sales are tied to trade marketing and yet over 70% (higher in natural) of your promotional spending is wasted or ineffective
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session176
Natural brands are panicked with Expo West being canceled but you don’t need to be. There is an alternative that easily makes your brand discoverable by retailers wanting to attract that unique shopper your brand appeals to. Learn what you need to know
This episode's FREE downloadable guide
Trade marketing includes everything required to promote your brand. It's your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize their promotional ROI. There is a better way to grow sales & profits.
CLICK HERE TO GAIN INSTANT ACCESS TO MY TRADE MARKETING ESSENTIALS Guide
How To Get Your Brand Discovered By Retailers And Get It Onto Their Shelves - Free Webinar.
There is a better way to get your brand onto store shelves and into the hands of more shoppers that does not waste a lot of jet fuel and it does not require you attend trade shows.
Trade shows are great for networking and learning about new trends but, let’s face it, they do not provide the face time with retailers you need to grow and scale your brand. Learn about a simple, easy, and convenient way to make your brand discoverable by retailers. There is a simple a creative solution to get one-on-one face time with retailers wanting your brand on their shelves.
Click Here To Register and also listen to the replay (RetailSolved.com/GetDiscovered)
Learn more about RangeMe: https://www.rangeme.com
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session175
Last week Expo West was canceled. No one knows how the virus will impact shopper behaviors - specifically how this will affect your sales. People still need to eat. They want healthy products more now than ever. Learn how to work smarter, not harder
This episode's FREE downloadable guide
New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers, and increases brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: The Essential New Item Checklist - The Recipe For Success
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session174
I’d like you to please help me support all the brands that were impacted by Expo West being canceled. We need to rally behind them and help them rise from the ashes. What advice and encouragement do you have to support & bring our industry together?
More brand-building resources to help you and the brands impacted: https://BrandSecretsAndStrategies.com/
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session173
Storytelling is the most effective way to communicate - especially on video when done right. It transcends words and still images. It can make an impactful and lasting connection that helps you control the narrative. It’ a great way to build community
This episode's FREE downloadable guide
Getting your products onto store shelves is critical to your success - even online stores. There is an easier way to grow sales and profits that can also save you valuable time and money. Knowing this simple strategy can explode sales and give you a substantial and sustainable competitive advantage.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: How To Get On More Store Shelves
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session172
Packaging is required to sell your brand. Wouldn’t it be great if your packaging could work as hard as you to increase sales and profits? Creative strategies that any brand can leverage to connect more with shoppers that retailers will love!
This episode's FREE downloadable guide
Getting your products onto store shelves is critical to your success - even online stores. There is an easier way to grow sales and profits that can also save you valuable time and money. Knowing this simple strategy can explode sales and give you a substantial and sustainable competitive advantage.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: How To Get On More Store Shelves
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session171
Sadly, most single-use packaging ends up in a landfill and survives there for generations. This is a key pain point for brands. There is an alternative - this episode. Progressive brands need to take the lead to eliminate confusion and educate shoppers
This episode's FREE downloadable guide
Getting your products onto store shelves is critical to your success - even online stores. There is an easier way to grow sales and profits that can also save you valuable time and money. Knowing this simple strategy can explode sales and give you a substantial and sustainable competitive advantage.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: How To Get On More Store Shelves
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session170
Your success as a brand depends on every competitive advantage you have in your category. That begins with every competitive edge you have as a leader. The simple easy to adopt strategy to give you a distinct and sustainable competitive advantage
This episode's FREE downloadable guide
Getting your products onto store shelves is critical to your success - even online stores. There is an easier way to grow sales and profits that can also save you valuable time and money. Knowing this simple strategy can explode sales and give you a substantial and sustainable competitive advantage.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: How To Get On More Store Shelves
Do you want to know what the secret is to gaining a significant competitive advantage? It’s something simple that anyone can do. That’s what this episode is about. Stay tuned!
The key difference between brands that grow and thrive and those the struggle can usually be boiled down to something that is really simple. Something that anyone can master. It does not require any special software or training. It’s focus!
This might sound overly simplified but it’s not. As a founder or entrepreneur, you constantly have people begging for your time and attention. That in addition to the constant distractions that make it difficult, if not impossible, to remain laser-focused. This is further complicated when you feel overwhelmed and when you are stressed - especially with emerging brands.
You may feel like you are alone in this but I assure you are not. I work with brands of all sizes from pre-revenue to multi-billion dollar brands and I hear this a lot. Even the big brands struggle with this. The primary difference for big brands is that they sometimes have small army’s dedicated solving problems - all working on a common objective.
One strategy to handle this is too delicate. The challenge here is that some essentially advocate their rights or responsibility causing additional complications and issues. This is why I am a firm believer that every brand needs to own their strategies in-house and hot farm them out. I believe that you need to keep your hand firmly on the rudder of your ship and never effectively hand the keys of your brand to someone else.
This does not mean that you refuse help, on the contrary. This simply requires that you have a fundamental understanding of all the key important things you need to be focused on so that you can more effectively oversee the people that you entrust to help you. In my opinion, this is the best solution to help you grow and scale longterm. In fact, this can give you a sustainable competitive advantage - especially when it comes to making decisions on-the-go and reacting to incremental opportunities that others overlook.
In podcast episode 164, Dustin and his wife Christina had only two weeks to prepare for their appearance on shark tank. The worked miracles to ensure that their website, sales funnels, and retailers could handle the increased sales. This is largely because they knew what needed to be dome and they were able to muscle the additional resources and help to make it happen.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session169
Knowing is power. It’s easier and more effective to be proactive than reactive. Insight into industry and market trends can give brands and retailers a significant competitive advantage. Leverage experts who provide a clear view into what to focus on.
This episode's FREE downloadable guide
This short guide levels the playing field between small brands and their more sophisticated competitors. It highlights the advanced strategies the big brands use called Category Management - what retailers want.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Strategic Solutions To Grow Your Brand
Welcome. This podcast is about for and it's for you. At the heart of that, I'm always looking to share insights about the industry with you, insights that are going to help give you a competitive advantage. Think about it. How often do we get so laser-focused on what we're doing that we forget to look around, that we're not paying attention to what's going on in the industry outside of our own backyard? Being able to understand and being able to use those insights, those trends can help us gain a significant competitive advantage. Being able to look into other markets, being able to understand what other retailers or other brands are doing in your category is crucial to your being able to compete effectively. This is what today's show is about.
Today's show is leveraging insights that you can get from experts in the industry. The expert that is reporting on those trends, those key trends that impact you. At the very least, understanding what these trends are can help prepare you as you begin to work with retailers. The more that you can help retailers understand what's going on in their backyard, the more impactful you're going to be. Every brand should strive to be the go-to resource that retailers look to. That retailers trust when they're looking to understand what's going on in the category, what things should they be paying attention to. That's what today's show is about.
On today's episode, we're going to talk to an expert who's been covering the industry for a lot of years. Someone who pays attention to the grocery industry, not only from the perspective of Wall Street but also from main-street. Those retailers that impact you and your ability to get your product onto more store shelves and into the hands of more shoppers.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session168
Your brand needs to be available wherever your customers shop. That requires a robust digital strategy to level the playing field with big brands. NatchCom shares expert insights to teach brands how to grow and scale in traditional retail and online.
This episode's FREE downloadable guide
New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers, and increases brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: The Essential New Item Checklist - The Recipe For Success
I spend a lot of time talking about why a digital strategy is so important to be able to support and grow your brand. If you want to know the key strategies to explode your growth and help you get your product in the hands of more shoppers, you're going to want to stay tuned to this episode.
Welcome. I just came back from NatchCom and I want to share some of the insights that I learned that you're going to need to know. These are the best strategies to help you grow and scale your brand. NatchCom is an organization that I'm extremely fond of. It's an organization that you should be paying attention to. The reason for that is because NatchCom strives to provide you with the best resources and insights to grow your brand by helping you understand what the best digital strategies are, what you need to know to differentiate your brand from other brands.
More importantly, they have the resources and the connections in the industry, so when they put on an event, it's not just a couple of people that claimed to know something about social media, these are the top people in the industry. For example, RangeMe was there. Amazon was there. Last year they had representatives from Facebook. These are some of the top people in the industry in terms of digital marketing, in terms of video, in terms of social media. These are the strategies that you need to be able to leverage as you grow and scale your brand. In fact, last year I had the privilege of being a speaker at NatchCom in Boulder. This is an organization that you're going to want to check out.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session167
Produce is where customers begin their journey to healthy living with simple easy to understand ingredients. It’s the gateway to growing sales in every category. Brands should celebrate their connection to the produce department to build trust and sales.
This episode's FREE downloadable guide
This short guide levels the playing field between small brands and their more sophisticated competitors. It highlights the advanced strategies the big brands use called Category Management - what retailers want.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Strategic Solutions To Grow Your Brand
Produce is where customers begin their journey to healthy living with simple easy to understand ingredients. It’s the gateway to growing sales in every category. Brands should celebrate their connection to the produce department to build trust and sales.
One of the things that makes natural, natural are the healthy, better for you products that personalize the value that they give to their consumers. It's these products that are driving sales across every category. It's these products that are the gateway to health and vitality and more importantly to center store sales success. This is the quickest path to grow sustainable sales in any category is to begin with produce.
Welcome. I appreciate you for listening. Today's podcast episode is a special one. Today's podcast episode, we're going to talk a lot about produce and the important role that produce plays within the entire store. And here's why this matters. When customers think about healthy products, the first place that they start is in the produce section. This is because produce has simple, easy to understand ingredients that customers can get their arms around. They can start experimenting with healthy products like organic, et cetera.
It's the produce section that's a gateway to the rest of the store. Now, one of the challenges that a lot of the retailers pay lip service to this and a lot of mainstream brands overlook this. So what do I mean by that? Customers that understand the benefit of the products that you're putting out there, understand the value of the simple ingredients that are in your product. And if you can start there and understand, for example, what is vitamin C from an orange? How does that relate to your product specifically or any of the other products that are out there? These are the strategies that you need to leverage when you're talking to the consumer that wants to buy your product. More importantly, this is where you need to educate the retailer on the value of the consumer that you drive into the stores. And again, this all begins in the produce section.
On today's podcast episode, you're going to get a Ph.D. in all things produce from Lori. She's the host of the Produce Moms. It's a podcast that I've been listening to for quite a while. You're going to want to check it out. What she does is she helps educate consumers and retailers and brands about the value of produce and how to develop a solid business strategy to leverage the strength of produce in center store.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session166
The Natural Products Expo West is a great platform to showcase natural brands. Most brands struggle to make a lasting impact or achieve a high ROI from Expo. Learn the top business strategies to maximize sales and gain a significant competitive advantage
This episode's FREE downloadable guide
New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers, and increases brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: The Essential New Item Checklist - The Recipe For Success
It's that time again to be thinking about Expo West, the top trade show for all natural organic and healthy foods and beverages brands in the natural products industry.
What are your strategies to have a successful show? How do you capture the attention of retailers, bloggers and other people that are going to help your brand stand out? How do you differentiate yourself in a crowded category? What do you need to bring to the natural foods Expo? That's what we're going to be talking about today.
Expo West is one of the greatest opportunities that you have to introduce your brand to new retailers, new fans, bloggers, and other people in the industry. The point is this, this is your opportunity to showcase your brand and you need to be ready.
I've been going to trade shows for many, many years, throughout most of my career. It amazes me how many brands aren't ready to take advantage of each and every selling opportunity, and that's what this is about. Trade shows were originally designed to be able to help you sell your brand or get your brand onto a retailer shelf. With that in mind, I'm going to break this conversation into two different parts. One for the brands and then two for the retailers. From the brand perspective, this is your opportunity to showcase your brand. Remember, your brand has your name on it. This is where you need to make sure that everyone on your sales team communicates in lockstep with the same passion, enthusiasm as you, the founder. This is where you need to make sure that everything looks perfect and that you're ready to present your brand and put it in the best light. Listen to this episode to learn more.
Want more sales? Tired of feeling like an ATM Machine? You’re not alone! Learn actionable tips and insights, as well as guerrilla marketing strategies your competitors don’t know or overlook to explode your sales and profits.
Learn proven strategies to get your brand onto more store shelves and into the hands of more shoppers. Scale & grow your natural foods’ brand with confidence with profitable actionable insights validated by industry experts, CEOs, Founders, and Thought Leaders who candidly and openly share their brand-building and brand strategy advice to grow your food business. Be inspired by the healthy brands you see at the Natural Products Expo’s, Expo West, The Fancy Food shows, The Whole Foods Market, and other natural grocery stores.
This podcast and video series teaches food entrepreneurs of healthy products in the natural products industry proven strategies to grow sales and profits that work across all categories and channels, including online, so that you can level the playing field with big brands and stand out on the crowded shelf.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session165
Retail is expensive. Small brands rely heavily on investors to fund their growth, why shark tank style events are so popular. Swimming with the real sharks can explode your growth. The strategy Ka-Pop used to get on stage, insights that all brands need
This episode's FREE downloadable guide
New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers, and increases brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: The Essential New Item Checklist - The Recipe For Success
In this industry, we spent a lot of time teaching brands how to pitch their products. We talk constantly about how to get your brand in front of investors, how to raise more money. Well, a lot of people do this or model this after the Shark Tank. Today, in this episode, you're going to learn about how Dustin Finkel from KaPop learned how to leverage those strategies to get his brand on abcs shark tank, and more importantly, how to get their attention. In fact, during the show, he managed to get two endorsements from two of the Sharks, and while Dustin didn't get an investment, he did bring awareness to his product. In this episode, you're going to learn about the strategies that he used to get in front of the Sharks, and how you can use those same strategies when you're pitching your product to investors.
Kapop snacks are an ancient grain snack. They are food allergy friendly, plant-based, vegan, and contain sea salt.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session164
Shopper loyalty is earned, not embossed on a plastic card. Shoppers today use loyalty programs as coupons using them to get discounts on their favorite brands. Real shopper loyalty comes from giving shoppers exceptional consistent value on trusted brands
Do you want to know how to convert occasional customers into loyal shoppers? If you do, then you're in the right place.
This episode's FREE downloadable guide
This short guide levels the playing field between small brands and their more sophisticated competitors. It highlights the advanced strategies the big brands use called Category Management - what retailers want.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Strategic Solutions To Grow Your Brand
Today I want to talk about shopper loyalty. It's a term that I know you've heard several times. There are a lot of misconceptions about what shopper loyalty is and what it isn't and how you can leverage it to grow your brand. That's the focus of today's podcast.
The point is this, shopper loyalty needs to be earned. It's not something that can be embossed on a card or on a plastic card. I have dozens of shopper loyalty cards. I've got one for every airline I fly on, I've got one for every retailer in our market, and I've got one for a lot of other vendors in my market as well and across the country. The point is this, that's not shopper loyalty. Those are coupon cards.
So when you're talking to a retailer about a shopper loyalty program it should also include your brand and the value that your brand delivers at that store. Put a different way, your brand is instrumental in helping to bring awareness to the store and for driving traffic into the store. The retailer shopper loyalty program should complement and celebrate the brands they sell - in addition to those things the retailer wants to be known for.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session163
The right distribution in the right stores can skyrocket your growth while trying to sell your products in the wrong stores can be fatal. It can even derail and bankrupt your brand. You need to know the difference and how to avoid this fatal mistake.
This episode's FREE downloadable guide
This short guide levels the playing field between small brands and their more sophisticated competitors. It highlights the advanced strategies the big brands use called Category Management - what retailers want.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Strategic Solutions To Grow Your Brand
Do you want to know how to get more profitable distribution? You might be surprised to know that not all distribution is healthy for your brand. Having your brand in the wrong store can even derail and bankrupt your brand. You need to know the difference and how to avoid this fatal mistake.
As a grocery manager for Price Club (now Costco), I quickly learned about the importance of product placement and how displays could explode an item's sales.
As a DSD chip salesman, it was all about getting my products merchandised in the right place to drive impulse sales. A large display by the front doors or by the checkout lanes worked like magic! All I needed to do then is simply keep them full.
When I went to work for Unilever I learned about the power of distribution and it’s compounding effect. Simply put, having distribution in more stores locked in sales from more stores which quickly added up. It was all about getting your products slotted into the category schematic. It was the marketing department and their deep pockets that then drove sales using traditional promotional methods.
This is the model you’ve been taught and it works well for brands with deep pockets, huge sales teams, and robust marketing engines. Essentially products that we think of as commodities.
This model, however, does not work as well for niche items and specialty items with small marketing budgets. Chasing after distribution that does not align with your core customer can be fatal to your brand.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session162
Nothing happens until someone buys your products and shoppers can’t buy them if they can’t find them. Make it easier for customers to find and buy your brand! Proven strategies to grow sales, stand out on a crowded shelf, and 2x your loyal shoppers.
This episode's FREE downloadable guide
Real shopper loyalty is earned not found on plastic cards. Your brand’s real strength is its ability to convert casual customers into brand ambassadors.
Have you ever wondered who decides where your product will be merchandised? Would you be shocked to learn that it's frequently your competitor's broker? Do you trust anyone to merchandise your product but you? That's what we're going to be talking about today.
Do you trust anyone BUT you to merchandise your brand?This can put your future in jeopardy.
Why this matter and how you can defend against it.
Would you be surprised to learn that your competitor might decide where your brands is merchandised in the category? It’s true and the strategy taught in today's podcast can give you the advantage you need to protect your brand and ensure a bright future.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Merchandising Checklist To Grow Sales and Shopper Loyalty
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session161
How do you plan to grow and scale your brand to ensure success in 2020 and beyond? The top 10 best growth strategies to give you a significant competitive advantage and help you get your brand on more store shelves and into the hands of more shoppers.
This episode's FREE downloadable guide
Scorecards are powerful goal setting tools. You’ve probably heard that “what gets measured gets done”. Scorecards map out objectives in bite-size manageable chunks that keep you on-track and focused. They're what you need to succeed.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Retail Scorecard
How to reach your 2020 Vision for your brand
Do you want to know what the top 10 strategies to ensure success in 2020 and beyond are? That's what we're going to be talking about today.
Welcome. You need a clear vision to succeed in 2020 and to help you do that, I'm changing up the format a little bit. In addition to my regular interview shows, I'm going to add on these smaller, shorter shows, and these episodes are going to be designed to help give you specific insights to answer your most pressing bottlenecks. They're going to be a lot shorter and in addition to that, there's going to be a YouTube component. On the YouTube channel, you might see illustrations to help frame or explain what I'm talking about more in-depth, so you want to check out both, the Brand Secrets and Strategies YouTube channel and the Brand Secrets and Strategies podcast.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session160
Natural food brands learn a lot from CEO’s, founders, & industry thought leaders. Proven actionable insights from Gary Hirshberg, Seth Goldman, Miyoko Schinner, Kyle Garner, Sheryl O’Loughlin, Chuck Muth, etc to accelerate brand growth in 2020 & beyond
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session159
The right actionable insights can dramatically explode your sales & profits by making it easier for customers to find and buy your brand. Data does not need to be overwhelming or overcomplicated when you have a qualified guide to maximize your potential
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session158
Nothing happens until customers buy your products. They can’t buy what they can’t find. Your retail execution needs to be flawless. Scorecards and KPI’s are the best tools to ensure flawless merchandising, distribution, promotions, and sales excellence
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session157
Wish you knew how to explode sales and compete more effectively? This show builds on Secrets 155. Learn strategies to maximize sales and profits giving you a significant and sustainable competitive advantage. Make your brand more attractive to investors.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session156
Trade marketing includes everything required to get your brand into a shopper's hands. It represents 25% of your gross revenue and yet over 70% is wasted or ineffective. Learn how to maximize each and every selling opportunity to grow your natural brand
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session155
Your brand is a persona of your company and all that includes. Shoppers appreciate authentic brands that align with their values. Your brand is a culmination of the leadership decisions and choices that the company makes, of the people within the brand.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session154
Every brand wants to be indispensable, something customers can’t live without. This requires a deep connection with shoppers that begins with having an intimate awareness and knowledge of their needs and wants. Brand positioning equals shopper perception
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session153
Building a healthy foundation for your brand is the critical first step. It can determine how effectively you grow and scale. Leveraging the power of a community, especially a farmers market, can provide you with invaluable insights others overlook.
This episode's FREE downloadable guide
New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers, and increases brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: The Essential New Item Checklist - The Recipe For Success
I spend a lot of time on this podcast talking about what brands need to do to build a healthy foundation to grow your brand on. In other words, the healthier, the stronger the foundation for your brand, the longer you're going to be around, the more effective you're going to be able to reach your customers, and when I say how long you're going to be around, I mean a month, a year, a decade, or even longer. This is critically important that every brand starts outright, that you have the right strategies in place to support your growth, to help accelerate your growth. Unfortunately, so many of the brands that I mentor and work with from all stages of development don't have a healthy foundation. There's something that they overlooked or something that they missed when they're setting their brand up, something critical that they missed when they were trying to decide what their go-to-market strategy was.
As a result, most of those brands continue to struggle to make up for what they didn't do ahead of time. This is where I want to help you. The reason this matters is because over 80% of natural brands fail within the first year. Now I'm committed to change that, and that's what we talk about on this podcast, giving you the strategies and the tools and the resources to help you do just that, to build a healthy foundation, to teach you what you need to know to grow, and then to help add rocket fuel to your growth once you get started. That's what today's story's about. Today's story's about the basics, and even if you have a brand that's been in existence and on retailer shelves for quite a while, these strategies can help you. Today's story's about how to use your audience, how to leverage your audience, your community to help you grow your brand. Where you can take your products to a community that's going to help support you, that's going to help you modify your products, or tailor them just perfect to support your growth going forward.
This is about how to leverage the strategies that most brands overlook, and the best part is that they're all focused on the consumer. The consumer is going to buy your product. Now, what I mean by the fact that a lot of brands overlook this, a lot of brands create a product. They put it in a package, they gain retail distribution, they put it on a retailer shelf, and that's how they test to see if the product's viable. Well, this is horribly expensive. And failing in this in a situation can cost a brand a ton of money, can even derail and even bankrupt some brands, depending on the size of the brand. What we're talking about today is a strategy that you can take your product to live customers, and test it, find out what they think about it. As you know, I'm a huge fan of being able to leverage the strength of your community to drive sustainable sales for your brand.
And again, that's what today's story is about.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session152
Knowing your numbers & having a solid strategy to manage your trade marketing will level the playing field & give you a sustainable competitive advantage. It begins with customer first strategies that align your brands values with shoppers through story.
This episode's FREE downloadable guide
Trade marketing includes everything required to promote your brand. It's your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize their promotional ROI. There is a better way to grow sales & profits.
CLICK HERE TO GAIN INSTANT ACCESS TO MY TRADE MARKETING ESSENTIALS COURSE
Welcome, there's a hard way and an easy way to do just about anything. There's a right way and there's a wrong way to run your business. Today's story is about a brand that leverages the strategies that they learned in big CPG to help them reduce their spending and help them compete at the highest levels. Knowledge truly is power, especially in this industry where everything is negotiable. This is where knowing how to go beyond a canned top line report and being able to help understand what the insights are telling you, let alone finding the insights, especially in the natural channel where they're so difficult to come by.
This is why this topic is so critically important and this is something that every brand needs to be proficient at. This can literally determine how long your brand will be around, a week, a month, a decade, or longer. My point is this, the more you know about the nuts and bolts of your business, what kind of promotions actually drive sales, and what kind of promotions are just a waste of time and money? Knowing this and knowing how to work with a retailer to help drive sustainable sales for that retailer by leveraging the strength of your brand, that's what every retailer wants. They want to know that if they put your product on their shelves, they want to know that you're going to help them increase shopper traffic, give them a reasonable profit in the category, and help them compete more effectively in their market. As a result, some retailers, savvy retailers might even give you insights into things that other brands would have to pay a lot of money for.
For example, what's in their customer's shopping basket at the end of the trip? You're going to hear a strategy today about how a brand leverages their relationship with retailers and how they leverage their understanding of their promotional spending and their merchandising and all the key things that you need to be paying attention to work with retailers. As a result, and because of their understanding of their business and their category, retailers look to them for expertise that other brands aren't providing to them. The point is this, the more you can help your retail partners the more they're going to want to bend over backward to help support your brand, to give you incremental opportunities that they charge other brands. That's what today's story is about.
Why does this matter? If you think about your trade spending, your trade spending is everything that it's required to get your product in the hands of a shopper. Generically speaking, 25% of most companies gross sales is directed to their trade spending, and yet 70% to 90% of your trade spending's wasted. This is why this is so critically important. You need to be able to leverage the strategies that we talk about on today's podcast to help grow your brand, especially in natural where the resources, the insights aren't as available as they are in mainstream. More about that and these strategies in a minute.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session151
Have you ever wondered how things are made? We are all extremely curious but few truly understand where their food comes from and how it's grown. Produce is the primary building blocks of all we consume. Better ingredients equal better quality and taste.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session150
You can learn a lot from big brands when it comes to process and strategy. The frameworks they adopt and use have proven to be instrumental in their success. They are the foundation you need to have in place to grow sustainable sales tomorrow and beyond.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session149
Food waste and recycling are both hot topics. A big part of that is reducing and then finding new uses for “waste”. Edible upcycling in an ingenious way to convert discarded bi-products and convert them into a new high fiber high protein food ingredient
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session148
Sustainable brand growth that attracts future shoppers will be tied to ethical practices including conscientious human-like characteristics. Aligning with mission-based causes, Citizen Brandhood is the focus of David’s new book, Beloved & Dominant Brands
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session147
There is no substitute for the authentic wisdom a subject matter expert can provide when it comes to accelerating sustainable brand sales & profits. True expert advice includes robust life experiences not found in a textbook. Advice that is priceless.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session146
All brands struggle with maximizing their trade marketing ROI, especially in-store. There is an easy and a hard way to do anything. Having a blueprint to follow is similar to a roadmap. It can save you valuable time, money, & worry while exploding sales.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session145
Shoppers want what they want & any retailer who makes that their primary focus will win the retail game. Now layer on local, organic, fast-casual dining, & convenience & you have the recipe for success. This model should be the rule & not the exception!
This episode's FREE downloadable guide
New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers, and increases brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: The Essential New Item Checklist - The Recipe For Success
Welcome. On this podcast, we spend a lot of time talking about what makes natural, natural. What makes natural unique. At the heart of that are a couple of things. One, innovation, and two community. How we all work together to help support one another.
What's unique about today's story is we're not talking about a specific brand, like a package brand you'd see on a retailer shelf. Instead, we're talking about a retailer. A retail strategy that's somewhat revolutionary. And what I mean by that is that a strategy that aligns with the consumers that they sell.
Two, more importantly, what I'm getting at is a retailer that listens to the consumers around them. And providing the solutions and the products that they want to buy. The idea behind this is kind of revolutionary. Most traditional retail spends most of their time trying to sell us the stuff on their shelves rather than asking us what we want. Today's story is about a unique disruptive retailer, that is working hard to align local with food deserts, with people that need high-quality good food. What's unique about this story is that it's the interaction between not only the retailer but also the community that brings the product in. The community that shops the store, and their go-to-market strategy as a whole. You'll learn more about that in this interview, so you're going to want to stay tuned.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session144
Trade shows can explode sales for brands and retailers IF you know the insider secrets. Most brands overlook simple strategies to maximize every selling opportunity. Being prepared and a solid strategy for following up after the event are two key elements
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session143
A business plan is your recipe for success. A blueprint that anyone can follow to manage and grow your brand in your absence. The result is having a clear roadmap pointing you toward your target objectives including sales, profit, & distribution goals
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session142
Most brands rely on brokers to sell and merchandise their products. Hiring your own team is a luxury few can afford. I get a lot of questions about strategies to grow sustainable sales by leveraging their broker relationship. Insider secrets inside!
This episode's FREE downloadable guide
Brokers are an extension of your sales team. Help them succeed through accountability to maximize sales, increase distribution & accelerate growth.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Simple Solutions To Maximize Broker Effectiveness
Welcome. I've been getting a lot of questions from a lot of brands of all sizes, including mainstream brands, about how to more effectively manage your broker, so I decided that I'd make this the focus of this episode. Let me start where it all began. A little over seven years ago, I wrote one of my first articles for New Hope about how to manage your broker more effectively. That article quickly became one of my most downloaded and clicked on articles ever. It became so popular that it landed me several speaking gigs, including at the Natural Products Expo and at various other events as well as in many industry trade publications. Today, it is still one of the most requested topics that I write about and speak about on my podcast. In fact, in the last couple months, I've received several requests from companies of all different sizes to fly in and train and work with their team on this specific topic. Thank you to those brands who invited me to be a part of their national sales meetings. So I wanted to take this opportunity to share with you some of the insider secrets that I share with them.
Now, I will share that I do have a lot of content around this, so go to my website and check it out if you need more resources or if you have additional questions that I don't answer here. I have far more content on this than I can begin to share on this single podcast episode including several podcast episodes. Some of my guests have shared that broker relations are their chief bottleneck - including Madeline Haydon of Nutpods in episode 89. What do you think of this podcast episode? Drop me a note and let's chat. I'd love to answer your specific questions. So, reach out to me and let me know how I can help you explode sales with an external sales team like a broker.
This episode's FREE downloadable guide
Brokers are an extension of your sales team. Help them succeed through accountability to maximize sales, increase distribution & accelerate growth.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Simple Solutions To Maximize Broker Effectiveness
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session141
Trade marketing includes everything required to promote your brand. It's your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize their promotional ROI. There is a better way to grow sales & profits
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session140
It’s impossible to hit a target you don’t aim for and yet that’s what most brands do. A well defined brand position can explode sales. Hear how Suzie NAILED her target and disrupted a category. Learn how you can do the same with the right resources.
This episode's FREE downloadable guide
Real shopper loyalty is not something that can be purchased through promotions or embossed on a plastic card. It is earned by consistently delivering exceptional value, trust, and loyalty. Learn how to gain a substantial competitive advantage by focusing on your loyal shoppers.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Using The Consumer Decision Tree To Boost Shopper Loyalty
Welcome. If you've been listening for a while, you routinely hear me talk about how I've had the privilege of mentoring and working with literally hundreds of brands. One of the biggest struggles that every brand faces is not having a solid go-to-market strategy, and that begins with your brand positioning. Let's face it, just because your Mom likes it doesn't mean that everyone else will, and I know that's kind of flippant, but let me explain why this is so critically important. Here's an analogy that's going to help you understand this even better. Think about when you go to a salad bar, a dessert bar, or taco bar, any place where you have the opportunity to pick and choose what you want your meal to look like. Think about how you create your masterpiece, and how your masterpiece is different than everyone else's.
What are the similarities? What are the things that stand out to you? What trends do you see in the way that people build their sundaes? Their desserts? Now, think about how this relates to your brand. If you had an opportunity to ask each and every one of your potential future customers what they wanted on your product, what would they want to see? What would they tell you? This is brand positioning, understanding what your customers want and then being able to communicate the value of what you have to those customers in their terms and their language. This is the healthy foundation that you build your brand on, and if you get this wrong, it can be a disaster and even bankruptcy.
You've probably heard me say that over 80% of brands fail within the first year. This is one of the main reasons. In this podcast episode, you're going to hear Suzie say that 80 to 90% of innovation fails within the first year. Innovation is your product, anything new that you're going to put on the market. Sometimes it's your entire brand. Your brand positioning identifies the target that you're shooting for and, obviously, there's no way to hit a target that you don't aim for. That's why this is so critically important. You cannot skip this step and you cannot skip over it or even just pay lip service to it. You've got to take the time to do the research and understand what your core customers want, and what your future shoppers will buy.
What you're going to love about this particular episode is that you're going to hear how when you get this right, your sales literally explode. You're going to hear about a brand that identified a niche that appeals to so many different customers and how they're struggling to keep up with the volume. Now, the good news is because they had their brand positioning lined up and because they had the solid foundation to build their brand on, now they can focus on new product innovation. They can focus on where they want to go next and what's important to them. What new kind of products they want to come out with, et cetera. This is the advantage of having a solid brand position and this is why this matters, and if you want to grow your brand successfully, no matter what the product is, this is what you need to do.
Take my free Turnkey Sales Story Strategies Course. It’s the foundation you need to grow a healthy brand on.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session139
When should you begin nurturing your future shoppers? While they are young. Food impacts every aspect of our lives. Children are our future and there is nothing more important than ensuring they have every advantage and that begins with healthy nutrition.
This episode's FREE downloadable guide
Getting your products onto store shelves is critical to your success - even online stores. There is an easier way grow sales and profits that can also save you valuable time and money. Knowing this simple strategy can explode sales and give you a substantial and sustainable competitive advantage.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: How To Get On More Store Shelves
Welcome. Today's story is about you. It's about your future, your future customers, the health of your community, and much more.
Let's face it, parents will do almost anything to ensure that their kids have every opportunity possible. That means feeding them the very best clean label ingredients, ensuring that they get enough rest and that they have all the supplies necessary to be successful in school. While that's the goal of every parent, the sad reality is that not every parent can provide for their children the way that they'd like to.
As you'll hear in this podcast episode, you're going to find that a lot of kids rely on school lunches and school breakfast as their primary source for nutritious food, and yet we go out of our way to nickel and dime the school districts, so that some school districts can't provide the nutritional foods that kids need to be successful.
When you hear terms like food poverty, meaning people not having the right food to properly sustain their families, this is where a lot of that conversation begins. This is one of the areas that we can make the biggest impact and yet, gain the greatest rewards. Think about it. These children are our future leaders. They are our legacy. This is where we begin to invest in our future, so why does this matter and why is it important to your brand?
Beyond the ability to give back and help support your community, think about what's important in terms of building a successful brand. If you had an opportunity to choose when you start educating your future customer about your brand, when would you start? Well, obviously as soon as possible when they're young. This is exactly what today's story is about, teaching children about healthy nutrition.
And as you're going to hear on this podcast episode, when you teach children about healthy nutrition, that helps reinforce those habits as they get older, and more importantly, has a deep and lasting impact on the way that their families eat. So not only is it a win win for the community, and feels good to give back, this is an opportunity for you to help change the way that consumers think about food, change the way that your communities think about the products that you sell, and help educate your future customers about the value that your brand offers to them and to their family.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session138
Before you can appreciate where you’re going, you need to know where you’ve already been. Natural has an inspirational history that continues to flourish. It has helped to explode growth and create potential solutions to some of our biggest challenges.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session137
Retail is pay-to-play and, like any game, you need to know the rules. The better you know the rules, the more effective your selling strategy can explode your sales and profits. Your creativity can then give you a significant competitive advantage
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session136
A lot of brands approach marketing as an afterthought - Big mistake! Hear how one brand achieves a huge competitive edge making their customers their highest priority. Hint, it’s not rocket science, just good old fashion two way authentic communication.
This episode's FREE downloadable guide
Your market basket includes all items shoppers purchase on each shopping trip. Health conscious shoppers spend more than regular shoppers. Learn how to leverage the importance of your shopper to drive sustainable sales and increase shopper loyalty.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: 11 Key Strategies To Increase Market Basket Size
Welcome. In today's episode, you're going to learn a lot about one of the most important things you need to do as a brand, what every brand needs to do. And that is, develop a solid relationship with your core customer base.
Sadly, a lot of brands pay lip service to this, and what I mean by that is that a lot of brands don't take the time to really get to know and understand who buys their product. How they use your product, how they evangelize your product after they take it home, who they share it with, and what makes that customer unique.
We're not just talking millennial, female, head of household, et cetera. But how do they really use the product? What's unique about your core customer?
This is the sole focus of the free Turnkey Sales Story Strategies course. Its purpose and the focus of this episode is designed to give you the tools and strategies you need to give you the solid foundation to build your brand on.
The point is this, the better you know your core customer, the better you understand your customer as intimately as you possibly can get to know them, the more effective that you're going to be in going to retail. All your marketing, all your go-to-market strategies, everything is contingent on your success, your ability to do this well.
In today's podcast, I have the privilege of talking to a brand that is the unique exception in this space. A brand that has taken the time to get to know their core customer, to get to really understand who they are and how to best support them. A brand that goes out of their way to ensure that they're meeting the needs of their customers, and that they're producing products that their customers want.
I often joke about the fact that just because your mom likes it doesn't mean everyone else will. Now, what I'm getting at by saying that is that you've got to have a community that you build your brand around, and it's that community that's going to help you succeed. It's that community that's going to help you identify what the opportunities are for your brand to pivot or innovate or whatever, so that you can compete more effectively.
This is one of the strongest points in negotiation when you're working with a retailer. And if you can't do this effectively, then you become just another package on their shelves, and as a result, you're effectively an ATM machine for them.
What you're going to learn in this podcast are some of the strategies that I share across all of my podcast episodes. But the neat thing is, you're going to hear why this stuff matters, why this stuff works, and how you can leverage these strategies to gain a significant and substantial competitive advantage.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session135
Category reviews are expected by most retailers. They are one of the most underutilized opportunities to differentiate your brand and explode sales. It begins with a collaborative retailer brand relationship/partnership. Maximize every opportunity!
This episode's FREE downloadable guide
The great equalizer between small and large brands. Learn how it has evolved and the advanced strategies that retailers really want and need from you and your brand.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: What is Category Management and Why It's So Important
Welcome. You worked hard to create a product that will disrupt the category, that will change the way people think about food. You've literally put all your love, attention, and energy into building a product that everyone's going to love and you're sure of it. You finally managed to gain retail distribution, but now what? Sadly, for a lot of brands, they think that this is where the selling stops. This is actually where the selling really begins. In other words, once you get your product onto a retailer shelf, now the challenge is, how do you get it off the retailer shelf and into the hands of more shoppers? This is where retailers start paying close attention to your brand to see how well you perform. And when I say perform, I'm talking about your ability to drive sales in the category and, more importantly, your brand's ability to drive profitable shoppers into the retail store.
Let me frame it this way. You're helping the retailer get what they want, more shoppers in their store, a reasonable profit, and more growth in the category. Brands that are able to do this are the brands that retailers are going to work with, the brands that the retailers are going to want to help support and help drive sales with. This goes back to the category review strategies. Category reviews are something that every brand has to participate in, and most retailers expect them.
So what is a category review? Think of a category review in the same way that you think of a checkup. When you go see your doctor on an annual basis, they'll check your blood, weight, blood pressure, listen to your heart, review your medications, etc. A category review is essentially the same thing. It's an assessment of how your brand is performing on the retailer shelf. It's a review or an assessment of the category and how much you're doing to contribute to drive sales in the category and bring more shoppers into their store.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session134
Growing a brand is difficult and it can take a lot out of you. The constant deluge of distractions fights for your attention and can derail you. Your brand's success is a reflection of your overall health - to maximize distribution, sales, and profits.
This episode's FREE downloadable guide
New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers, and increases brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: The Essential New Item Checklist - The Recipe For Success
Today's story is about you. Today's story is about helping to give you the strategies that you need to be successful in every aspect of your life, as well as running your business.
Let's face it, running a brand, growing a brand can be stressful. There are a lot of people pointing at you from all different directions. There are a lot of distractions. The only way that you can show up and be present with your brand, to be authentic, to have the confidence that you need to be successful grow and nurture your brand, is to make sure that you take care of yourself first. That's what today's show is about.
On today's podcast, if you don't know them already, I look forward to introducing you to Jason Wrobel and Whitney Lauritsen of Eco-Vegan Gal. They founded a company called Wellevatr, wellness elevated, something that you really want to check out. Their focus is on helping you be at your best 100% of the time. They help you sort through the things that cause you stress, to go beyond your game so that you can deliver the highest level all the time, this is what every brand leader needs.
I'm thrilled to have them on the show today and I'm also very thrilled to have them provide this resource to you to talk about Wellevatr. This will help you be your best each and every time you get in front of a retailer and will help you align your brand strategy with the message that you communicate with your customers.
Before I go any further, I'm going to give a quick shoutout to Michael J. who left an amazing review for me. Michael says, "Daniel is the foremost expert in brand building in today's market place. Daniel's common sense approach to helping all companies, from small to large, become successful in a sound process. Daniel provides passion and intelligence to ensure your success in every retail format. Daniel provides sound strategies to guide your brand for increasing profitable sales. I've been a follower of Daniel for years, I feel his process makes sense in today's competitive environment." I want to thank Michael for leaving a review, I really appreciate it. This is why I do this. If you want me to share your review on the podcast, leave a review on iTunes, send me an email, or comment on any of my social posts. Remember, this show is about you and for you.
Before I go any further, I also want to remind you that there's a free downloadable guide for you at the end of every episode. I always try to include one free downloadable guide that you can instantly adopt and make your own, a strategy that you can use to grow sustainable sales. Remember, the goal here is to get your product on more store shelves and into the hands of more shoppers.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session133
Over 80% of natural brands fail within the first year. I’m committed to changing this. Many “experts” offering advice lack the creativity to grow your brand. Your sales strategy needs to be as unique as your brand. The perils of choosing the wrong expert
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session132
Digital strategies can add rocket fuel to your sales growth. They can give you more runway helping you compete at a much higher level. Traditional retail is expensive & it’s pay-to-play. A blended strategy makes it easier for shoppers to find your brand.
This episode's FREE downloadable guide
Nothing happens until someone buys your product and shoppers can’t buy what they can’t find. The path to sustainable sales and getting your product onto more retailers shelves and into the hands of more shoppers.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Top 10 Strategies To Meet Your Business Goals
We spend a lot of time talking about how expensive retail is. It's pay to play. But there are better ways to get your product on more store shelves and into the hands of more shoppers. One of the best ways to do that is with a robust and solid business strategy that includes digital. Let me explain. With traditional strategies, you go out and you raise money. Then you raise more money. Then you raise more money, and then after you do that, you raise more money because you're taught that the only way that you can get your product on a retailer shelf is by spending a lot of money to do it. You essentially pay to play, you pay to get your product on the store shelves.
Let's face it, this strategy is not sustainable especially for small brands. I believe that this is the primary reason why over 80% of natural brands fail within the first year. I'm committed to changing that, which is a big reason why this podcast exists. I have a firm belief that a CEO should not be a perpetual fundraiser. One of the best ways to avoid this and to develop a solid following for your product is with a solid digital strategy. Let me explain. It costs a lot less money for you to sell your products on your own website, or with an online provider like an Amazon, for example.
Now, while I'm a huge proponent for natural retailers, it's sometimes really difficult to get your products on their store shelves when you consider what it costs to get your products into a distributor and then go through a broker and then get it on a retailer shelf. This can be extremely expensive, and the inefficiencies in the supply chain can actually bankrupt many brands. For this reason, I frequently suggest that brands start with an online strategy, a digital strategy, a strategy to help get your products into the hands of more shoppers before you go the traditional route of brick and mortar.
There are several key reasons why I love this strategy. One, you get to develop awareness about your brand, around your brand, so that you can actually leverage your community to help drive sales in a specific retailer. Additionally, the ability to develop a community, a strong loyal community around your brand is the best way to develop a solid marketing strategy, as well as a lot of other benefits that we talk about frequently on this podcast.
Now, the other reason why I think a strategy like this makes sense is because it allows brands to gain some runway and to gain some momentum so that when they do gain traction in traditional retail, they're in a better position to sell their product and to support it. That's what today's story is about. It's about a brand that was able to leverage a digital strategy to help gain momentum in traditional brick and mortar. This dual strategy is the secret sauce behind Wild Zora's success. In this podcast, you're going to learn what they did so that you can leverage those strategies to help grow your brand.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session131
Packaging is more than just the container you put your product in. It should also amplify your brand message. It should help sell your brand. Packaging can be very confusing – we make it simple and straight forward on this episode. What you need to know.
This episode's FREE downloadable guide
This short guide levels the playing field between small brands and their more sophisticated competitors. It highlights the advanced strategies the big brands use called Category Management - what retailers want.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Strategic Solutions To Grow Your Brand
Welcome. Thank you for listening. This podcast is dedicated to helping you get your product on more store shelves and into the hands of more shoppers. Now there’s a lot to it before you can actually get your product on a retailer’s shelf. In this episode we’re going to talk about packaging. While this is a topic I’ve covered in great detail on other episodes about compostable packaging, recyclable packaging, what the difference is, what you need to know, et cetera, the focus on this episode is on answering those questions. What do you need to know when you think about putting your product in a package? Who do you go to? Do you go to a packaging broker, or do you go directly to the converter?
A converter is an industry term. These are the people that work the magic to create the packaging that your product goes in, the packaging that you see on retailer shelves. What questions do you need to ask them? What are the options that are available to you as a brand, and then how does that packaging supplier work with your co-packer, your marketing company, and anyone else who’s involved in designing your packaging and your product? Essentially everything that has to go on behind the scenes before you can get your product on more store shelves and into the hands of more shoppers.
But before we can go down that path we’ve got to talk about some of the other very important elements that you need to have in place before you even develop your packaging. For example, how can your packaging to tell a compelling story about your brand? What are some of the ways that you can leverage your packaging to help grow incremental sales to make it easier for a retailer to say yes to your product? What can you do to catch the consumer’s eye so that they buy more product and then evangelize your product to their friends? Once you come up with your packaging design, what’s next? What format does it need to be in and how does that work? What are the limitations around your packaging? How customized can you make your packaging? What are some of the different strategies and technologies that you can take advantage of today to gain a significant competitive advantage in your category?
Then more importantly, what are the different options available to you? This can vary greatly depending on what kind of product you have, whether it’s hot, cold, how much liquid is in it. There’s a lot to know here. Anyhow, don’t fret. This no longer needs to keep you up at night. This podcast episode is dedicated to answering many of those questions that you have, plus a whole lot more. In preparing for this episode I actually made a list of all the questions that brands ask me when I mentor and work with them. You’re going to hear a lot of them repeated here, and a lot of those questions get addressed. If there are any questions that weren’t addressed here, you can always reach out to me via email or any social platform, or you can reach out to our guest today.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session130
Knowing your ideal customer is at the heart of every successful strategy. Retailers need brands to collaborate and educate them to drive shopper traffic and category growth. It’s the foundation to build sustainable sales.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session129
Your brand's packaging needs to work hard and it should sell itself. Personalize your brand with your packaging. It should align with your mission and it should be compostable. Wouldn’t it be great if it could also help pay for itself? Learn how!
This episode's FREE downloadable guide
New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers, and increases brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: The Essential New Item Checklist - The Recipe For Success
Packaging is a topic that is near and dear to my heart. This is one of the biggest pain points that most brands share with me.
You work really hard to create a product that's aligned with a great mission. Your packaging needs to align with that same mission.
In this podcast, you're going to hear Kelly talk about what he calls a fool's errand. What he means by this is that when you put a product, a package into a recycle bin, most often, it just ends up in the landfill. You're going to learn more about that in a little bit so stay tuned.
The reason that Kelly and I chose to do another podcast and another mini-course is to help answer many of the questions that we received at Expo West.
These are the specific pain points people shared with us that were not included in podcast episode 116, The Shocking Truth About Sustainable Packaging: Strategies to Save Time, Money, and Grow Sales. Basically, what all Expo West exhibitors and natural brands need to know.
I'll put a link to that podcast episode as well as the free mini-course that we've put together in the podcast show notes and on the podcast webpage.
The name of that free mini-course is "Earth Digestible Print On Demand Packaging Solutions." You're going to want to check it out. In that course, we talk about what earth digestible packaging actually means as well as strategies that you can use to gain sustainable sales and compete more effectively in any category.
This podcast episode is a snippet of the new course that we just created, "The Secret Compostable Strategy Your Brand Needs to Know: Strategies to Grow Sales with Earth Digestible Printer Demand Packaging as a Profit Center."
Yes, you heard me correct. A strategy to leverage your packaging as a PROFIT CENTER to help you get your product on more store shelves and into the hands of more shoppers. This is something that we discuss in depth in the free mini-course, over and above what's included in this podcast.
You will learn many helpful strategies including how to use your packaging to reduce your trade spending and maximize your trade marketing ROI, how to personalize each item, how to customize your packaging for a specific event, and how to turn your packaging into a profit center.
We also talk about what small brands need to be thinking about when they think about packaging. Spoiler alert. You're probably thinking about packaging in the wrong way and changing your thinking about packaging can help you compete more effectively to leverage this new technology to grow sales and differentiate your brand on a retailer's shelf.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session128
Your branding needs to be an extension of your product. It must be memorable and install trust and confidence. It should stand out on a store shelf, be recognizable from a distance and be able to sell itself even in the absence of good copy
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session127
Small brands tend to overlook the importance of goal setting. They are the primary component of a solid business plan. They need to contain clear, specific and timely objectives that can be measured. Learn what you need to know to grow and thrive.
This episode's FREE downloadable guide
Scorecards are powerful goal setting tools. You’ve probably heard that “what gets measured gets done”. Scorecards map out objectives in bite-size manageable chunks that keep you on-track and focused. They're what you need to succeed.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Retail Scorecard
Small brands tend to overlook the importance of goal setting. They're the primary component of a solid business plan. They need to contain clear, specific, and timely objectives that can be measured. Your goal should be incorporated into your business strategy. This is something that all brands struggle with, especially small brands. Doing this right could be the difference between how long you're going to be around; a week, a month, a year, a decade, or even longer. Doing this right can add rocket fuel to your growth.
Think about it. What do you want to be? What do you want your brand to be? Do you want to disrupt the category? Do you want to become a category leader? Do you want to be the brand that retailers call and say, "How soon can we get your product on the shelves?" Or do you just want to survive? No matter how you answer that question, there are a lot of things to consider. There are a lot of different things that you need to be able to put in place to reach any one of those goals.
For example, if you want to grow your brand, you need the right team. If you want to grow your brand, you need to make sure you've got the right retail strategy. And more importantly, how do you make sure that your selling story is clear and compelling and told with the same passion and enthusiasm as it's told by the founder? In addition to that, how do you ensure that your selling story is the same across every part of your sales funnel?
This is exactly why I launched the Free Turnkey Sales Story Strategies course. It's critical that your selling story resonates across every part of your sales funnel and that it aligns with your core customer, your target customer. So now that you have an objective, what are the fundamental things that you need to have in place to achieve that objective? What are your goals? And when you break them down, what are the things you need to do first, second, and so on? Those need to be included and baked into your business strategy. The more effective your business strategy, the more effective you're going to be able to drive your business forward. Your business strategy, when done right, can also act as guardrails to keep you from going off track, to keep you focused on what's really important.
That's what the focus of this podcast is about. And at the end of this episode, Dustin shares with me his two most pressing bottlenecks. They're probably the same bottlenecks that you're wrestling with. You're going to want to listen to the end for actionable advice that you can use to drive your business.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session126
There is no I in Team. Effective leaders are known for their ability to surround themselves with enthusiastic talented people who can help them build, execute, and scale. It can be the difference between even getting off the ground and long-term success.
This episode's FREE downloadable guide
This short guide levels the playing field between small brands and their more sophisticated competitors. It highlights the advanced strategies the big brands use called Category Management - what retailers want.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Strategic Solutions To Grow Your Brand
One of the biggest challenges that every founder faces is assembling a team that’s going to help them achieve their objectives and to help them rocket their brand to becoming a fan favorite. Think about all the things that are involved in running a business. It’s not just a matter of putting the product in a package and shipping it out the door. You’ve got to have people that track the shipments, people that make sure the product goes to where it needs to be, people that make sure that your product is properly merchandised on retailer shelves, and much, much more.
But before that happens you’ve got to put together a sales team. You need an effective strategy and sales plan. How are you going to go to market? What stores do you want to start with? Where should you begin? What does the category look like? How can you carve out your unique niche? These are just a few of the many questions that you need to think about as a founder, and answering those questions is the focus of today’s episode.
I’ve had the unique privilege of working with and talking to literally thousands of entrepreneurial brands. This is one of their biggest challenges. Do you hire someone right off the bat when you really don’t have the money? But then if you don’t hire the right person, how are you going to get your product where it needs to be? What does the right person look like, and how do you make that decision? Waiting too long can stunt your growth, and doing it too early could cause you to hire the wrong person or someone with the wrong skill set. These are all difficult questions that keep founders up at night.
And by the way, established brands have the same problems. They’re just not as dramatic because you’ve got people that can typically fill in while you’re looking for a new hire. But in a small business this could be dramatic, and this is something that you need to be thinking about well before you even launch your product. Now I’m not saying you need to have a clear roadmap with everything well defined, who’s going to start what day, et cetera, but you do need to have an idea of what you need to be thinking about. What roles do you need to fill?
Think of this also, as the founder you’ve got a lot of different things to be thinking about, a lot of different hats to wear. And if you’re busy working on one task, that’s taking you away from something else. So you need to be constantly asking yourself, “Is this project taking me away from something that’s more important? Could I hire someone to do that task so that I can focus on the more important things in running a business?” For example, getting your product on more store shelves and into the hands of more shoppers.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session125
Farmers provide the raw building blocks for brands. Many consumers don’t know where their food comes from beyond a supermarket. Celebrating the important role farmers play in our food system needs to be an integral part of your selling story and mission.
This episode's FREE downloadable guide
Nothing happens until someone buys your product and shoppers can’t buy what they can’t find. The path to sustainable sales and getting your product onto more retailers shelves and into the hands of more shoppers.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Top 10 Strategies To Meet Your Business Goals
Welcome and thank you for listening. As you know, this podcast is a celebration of authentic, real food, the building blocks of every natural organic product. We focus on the strategies to help you get your products on more shelves and into the hands of more shoppers. This all begins with the farmer. It’s the farmer that provides the raw ingredients for every product that you find in every retail store. Think about it. A lot of people don’t really understand or appreciate where their food comes from. Natural brands need to work hard to educate their shoppers so that they know and understand this.
I believe that the greatest strength of every brand is to help the retailer understand that unique consumer that buys your product. That unique consumer that doesn’t settle, the one that that looks beyond the four corners of the package to understand what is in your product, the raw ingredients. The unique consumer that wants authenticity and transparency. After all, that’s the heart of the natural channel.
To do this, you need to be able to have an intimate one-on-one relationship with your customers. Here’s why this matters. Nothing happens until someone buys something, and customers can’t buy your products if they can’t find them. Before they start looking, however, they have to know, like, and trust your brand. That goes back to the authentic ingredients that you make your product with, and that goes back to the farmer.
Which is exactly why wanted to invite my special guest, Phil Lempert, The Supermarket Guru to join me today. Phil was on Episode 32. If you haven’t heard it, I highly recommend you go back and listen to it. It was a fan favorite. Phil is an expert on helping us understand what’s going on in the industry, the trends and things that we need to be paying attention to, and what the future of the industry looks like.
The reason I was thrilled to invite Phil on this podcast is that he recently launched a new podcast called Farm…Food…Facts. You’ve got to check it out. It’s quickly becoming a favorite of mine. In this podcast, Phil talks to farmers and ranchers about real food. Where the real food comes from, the relationship between food and the products we all eat — your products. He also discusses the challenges that farmers face and trends that you need to be aware of, trends that can help set you apart and differentiate you from other brands.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session124
Your success as a brand relies on your ability to market it effectively. In-store trials, when done right, can add rocket fuel to your sales. It can also open new doors to partner with savvy retailers. Most brands overlook this – learn why this matters
This episode's FREE downloadable guide
New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers, and increases brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: The Essential New Item Checklist - The Recipe For Success
Have you ever pondered the question, if a tree falls in the woods, would it make a sound? Think about it. That’s the focus of today’s podcast. No, we’re not going to talk about trees, we’re going to talk about products. So let me rephrase that question. If you put your product on a retailer’s shelf, will someone buy it? If you launch your product, will people find it, and will they buy it? Product trials are the best way to gain new customers when done right. Maximizing results with proper planning and execution is the best way to guarantee results.
You’ve probably heard me say, that up to 90% of all trade dollars are wasted. The purpose of your trade marketing is to introduce your product to a new customer, period. That’s it. It’s not designed to try to get existing customers to buy your product, even though that’s not a bad thing. And it’s not designed to pay for slotting and all those other fees that don’t drive profitable sales. Let’s face it, retail’s expensive. It’s pay to play, especially if you’re a small brand. That’s why this matters so much, and that’s why this episode is so important to anyone with an emerging brand or an existing brand.
Let’s face it, shoppers can’t buy your products if they can’t find them. Retailers want any brands willing and able to help them drive profitable category sales, increase shopper foot traffic, and convert occasional customers into loyal evangelists. Remember that everything is negotiable, especially in this industry. The first impression shoppers have of your brand is usually on a store shelf, this is why this is so important. Sampling products can be very costly, and it’s hard to target your ideal customer when using traditional strategies.
The best way to introduce your brand to a future shopper is through product trials. One of the most effective ways to do this is through in-store product sampling, this means allowing customers to try your products while they shop. As with everything, there’s a right way and there’s a wrong way to sample your products. Many brands overlook the critical elements required for an effective in-store marketing program. There’s a lot more to this than simply having a stack of your products sitting on a counter or in a cart in a retail store.
Think about it. The reason this strategy’s so effective is because you have the undivided attention of a future customer standing before you and wanting to try your product. This is your best opportunity to convert them into a loyal evangelist for your brand. You definitely don’t want to blow this.
Even though we’re talking about strategies for traditional retail, these strategies work for everywhere you sell your product, including online.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session123
The goal of most brands is to get on a store shelf and be featured by that retailer. It’s not as simple as it sounds. You need to know what retailers want and expect from the brands they sell. Learn what you need to know - this is your roadmap for success
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session122
Merchandising is one of the most important pillars of any brand strategy. Your goal is to make it easy for shoppers to find and buy your products. Overlooking this in one store can derail a brand. Learn how to guide stores to grow sales with your brand.
This episode's FREE downloadable guide
Real shopper loyalty is earned not found on plastic cards. Your brand’s real strength is its ability to convert casual customers into brand ambassadors.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Merchandising Checklist To Grow Sales and Shopper Loyalty
Merchandising Strategies to Increase Sales and Shoppers. The primary goal for every brand needs to be to make it easier for shoppers to find your products wherever they shop. Consumers want and appreciate retailers who make shopping easy, convenient, and stress-free, saving them valuable time and money. Shoppers literally have unlimited choices when it comes to where they spend their hard earned money. Every retailer, both traditional and online, are fighting for every shopper’s attention. Online retailers have a significant competitive advantage. They can be more flexible with pricing and promotion compared to their traditional retail competitors. Additionally, online retailers have a much greater opportunity to educate shoppers about the products they sell. Traditional brick and mortar retailers need to work hard to level the playing field if they want to succeed. The best way to do this is to partner with the brands that they sell.
The most effective strategy for every retailer is to develop strategies that encourage your unique consumers to shop their store. Their primary focus is to remain relevant in their markets and to execute strategies that keep shoppers coming back repeatedly. The most effective way they can do this is to offer something that the other retailers don’t offer, including online retailers.
Let me explain. Retailers generically don’t make anything. What they sell is the real estate that your product takes up on their shelf. Retailers want just a couple of basic things. They want more shoppers in their store, and they want a reasonable profit. This is why this is important. You have the ability, as a brand, to help drive shoppers to the retailer store to help drive profits in their categories. This all begins by having the right product assortment and more importantly, how you merchandise your products.
Merchandising is the first impression a customer has of a store. It communicates a store’s commitment to their shoppers. Retailers need your help to ensure that shoppers have a reason to return and bring their friends. They need effective merchandising strategies to increase sales and shoppers.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session121
The real strength of your brand is the shopper who buys it. Better yet, the loyal shopper who evangelizes it and celebrates it with all their friends. These testimonials are a powerful bargaining chip when working with retailers. Learn why this matters.
This episode's FREE downloadable guide
New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers, and increases brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: The Essential New Item Checklist - The Recipe For Success
How do you convert occasional customers into loyal shoppers? This is a question I get asked a lot. What's interesting about this question is that most of the people who ask me this think about how it relates to an in-store demo or a marketing program, or some sort of shopper loyalty program. My answer is always the same. Real shopper loyalty is earned. It's not something that's embossed on a plastic card.
I have a loyalty card for every airline I fly on. Back in the '90s when I was traveling so much, I actually was in the top club or top level of every single air mileage program that I joined. I also have a loyalty card for every retailer that I shop at. My point is this, customers use loyalty cards as a coupon. It's not truly a loyalty card. What it is, is a way to get the best price on the items that are promoted within that retailer.
Real loyalty converts casual customers into brand ambassadors. This is what every brand wants. And remember, I keep talking emphasizing why this is so very important, and why you need to pay attention to this. The value of the shopper that you drive into a retail store is far more valuable to the retailer than the product inside your package. This is your single greatest point of leverage when negotiating with a retailer to avoid slotting and other menu fees.
Retailers generically don't make anything. They sell other people's stuff. And what they sell is the real estate that your product takes up on their shelf. What they want is more traffic in their store and a reasonable profit. This is where you come in, and this is why this is so critically important. If you can help the retailer attract that unique shopper, they enter the store and buy your product. This is how that retailer competes more effectively against their market.
The sole focus of every merchandising strategy should be to make it easier for shoppers to find your products. Sounds simple, right? But it's not that easy. This is the same goal for every brand and every item in the retail store. You're competing for the attention of every shopper, along with every other brand. Most merchandising strategies focus narrowly on the individual item sales and overlook how your product interacts with other items in the store. In most cases, your sales have an impact on the sales of other items, making your product more valuable to the retailer when they consider the shopper's total purchase at checkout.
Effective merchandising helps to maximize each and every selling opportunity. It helps make it easier for the shoppers to purchase your product and find them across every store and every category. These strategies can act as a line of breadcrumbs, making it easy for the customer to buy your products.
Consider how the shopper journey has changed. How does a new customer find your product? How can you ensure that they choose your product over your competition? Brands need to adopt a merchandising checklist to grow sales and loyalty. This is how you convert occasional customers into loyal shoppers.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session120
Nothing is more important to the success of any brand than the customers who buy your products. They can’t buy your products if they can't find them. Having a solid selling strategy is not enough - you need to follow through to ensure sales success
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session119
Do you know the true value of your customers, your most valuable asset? Not the cost to acquire them but their value to retailers. This is what retailers REALLY want, the unique shopper your brand attracts. Grow sustainable sales with your market basket
This episode's FREE downloadable guide
New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers, and increases brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: The Essential New Item Checklist - The Recipe For Success
Market basket is the most effective way to measure a brand's true value. It's the key to driving true loyalty and gaining a competitive advantage. The harsh reality is that over 80% of natural brands fail within the first year. I'm committed to changing this. Level the playing field between you and the most sophisticated brands in your category so that you can compete head to head and toe to toe with them. You will learn the strategies that you need to be able to grow sustainable sales, and become a partner with your retailer to help both of you drive sales throughout the stores across multiple categories. I'm committed to helping you become a category leader.
A category leader is any brand willing and able to step up and help their retail partners grow sustainable sales by leveraging the strengths of your brand. The market basket is the sum total of dollars in the shopper's total purchases on a shopping trip. This is perhaps the most valuable metric for any brand. You're taught to pay attention to your sales volume and your product ranking within the category, but this overlooks what really matters to retailers. The value of your brand to a retailer extends well beyond your products. When shoppers purchase your product, they purchase complementary products throughout the store.
For example, if you're an organic brand, then your customers are more likely to buy organic products in other categories across the entire store. Therefore, your customers are more valuable to the retailer than your mainstream counterparts. Understanding how to leverage this is critically important to your future. You should never try to compete on price or sales velocity alone. You're worth far more to the retailer than the ingredients in your products. The true value of your brand is the customer who buys it. The customer who goes out of their way to choose your brand over the competition. Retailers generically don't make anything. What they sell is the real estate that your brand occupies on their shelves.
Savvy retailers want a couple of simple things, and if you can help them achieve this, then they're going to help you. Retailers want to know that if they put your product on their shelves that they're going to see growth in the category. They want a reasonable profit from selling your item and from the growth in the category. Additionally, they want a competitive edge in their market, and these are the strategies that you can use to help accomplish them. Strategies to increase market basket size and sustainable sales.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session118
Nothing happens until someone buys your product. Getting your brand on more store shelves and into the hands of shoppers is critical to your success. This requires a dedicated sales team all working in unison. Learn key strategies to maximize sales.
This episode's FREE downloadable guide
New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers, and increases brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: The Essential New Item Checklist - The Recipe For Success
How do you maximize each and every selling opportunity? I'm just back from Expo West where this was a subject that I was asked about a lot, especially by new and emerging brands. Your entire sales team needs to be in lockstep and they need to communicate your selling story with a unified and consistent voice. This includes both your internal and external sales team. Several years ago I wrote an article about maximizing broker effectiveness. It led to me being a regular New Hope and Whole Foods Magazine contributor, speaker at the Natural Products Expo and many other events. With over 400 articles published in almost all of the leading trade publications, my popular podcasts, weekly newsletter, online mini-courses, and free resources have become an invaluable resource for brands and retailers seeking to grow sales and gain a sustainable competitive advantage.
This is a topic I focus on a lot. The reason for this is that I get asked a lot about this topic when I mentor and work with brands, including on our recent episode of the Podcasts Secrets 89, The Importance Of Having A Solid Digital Brand Selling Story with Madeline Hayden of Nutpods. You're told you need a broker, but do you really know how to work with them to get the best results for your brand?
Most brands really don't understand what the broker can do for them. Unfortunately some brokers over promise. This is why having clear and well-defined guidelines and boundaries make so much sense. Let me explain why. The brands that have the most difficulty with brokers essentially hand their keys over to them, expecting the broker to work miracles on their behalf. They are then disappointed when their expectations are not met, when in fact those expectations are unrealistic and not well-defined. Brokers represent a lot of brands, not just yours.
Like any profession, there are good and bad brokers just like there are good and bad consultants, doctors, mechanics, and so on. For this reason, I believe that every brand needs to remain firmly in charge of their brand strategy and remain the captain of their own ship. Think about it. You've worked hard to build a product that consumers love. Your passion, your enthusiasm, and your dedication have propelled your success thus far. The best path forward is to have everyone on your sales team share your passion, your enthusiasm, and your commitment in the same voice as the founder. I am a firm believer that every brand needs to remain fully engaged in their success and every aspect of their sales strategy.
You've poured everything you have into an amazing product, right? Why wouldn't you put the same love and attention into getting your products into more retail shelves and into the hands of more shoppers? Shouldn't you apply the same love of creativity and passion to your selling strategy? Brands need to have simple solutions to maximize broker effectiveness and accelerate sales growth.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session117
Your packaging is the first impression that shoppers have of your brand. Is your packaging sustainable and does your messaging & mission resonate with shoppers? Put your packaging to work on your behalf. Simple strategies get packaging to pay for itself
This episode's FREE downloadable guide
New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers, and increases brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: The Essential New Item Checklist - The Recipe For Success
You've put your blood, sweat and tears and everything you've got into making a product that's going to revolutionize the category. A product that's going to put your brand on the map, that's going to change the way people think about healthy, nutritious food. You spare no expense and you go out of your way to find the best clean label ingredients because nothing's too good for your customers. You want to make sure that they know, like and trust your brand, and that they know that when they buy your brand, they're buying the absolute best products available anywhere. You've worked hard to develop a mission that's going to resonate with your consumer.
And now all you have to do is get your product onto a retail shelf. It doesn't matter whether you sell your products online or in traditional retail. This is something that every brand needs to think about. But before you can do that, you've got to put it in a package. You need something that's flexible, that offers consumers the convenience that they want so that they can share and enjoy your product where they want when they want. So now you begin to look high and low for packaging that's sustainable, that aligns with your brand's mission.
And now the problem. There aren't a lot of great solutions out there. You want a package that's recyclable because you don't want to contribute to the landfill. Okay, now for the bad news. This episode is about the shocking truth about sustainable packaging. The sad reality is that most recyclable packaging ends up in the landfill anyhow. But there's a better way. This podcast is about packaging solutions and strategies to save you time, money and the insider secrets to get your brand on the shelf. Packaging is one of the most critical aspects of every brand's success.
Let's face it, your packaging is a representation of your brand. It physically has your name on it. It's the first impression that customers have about your product. Make sure it's a good one. Your packaging is also a representation of your brand, and your commitment to your values and your mission. Every brand that I work with struggles with this. That's why I brought in an expert, a good friend of mine, Kelly Williams of Futamura. This can be an extremely complicated topic, but Kelly has a unique way of making it simple and easy to understand. These are the things that you need to know. These are the things that you need to be thinking about as you figure out how you take your product from the kitchen, get it onto a retailer's shelf, and then into the hands of the shoppers that buy your product.
Before I go any further, I want to remind you that there's a free, downloadable guide for you at the end of every podcast episode. I always try to include one easy-to-download, quick-to-digest strategy that you can instantly adopt and make your own. One that you can use to grow sustainable sales and compete more effectively. Remember, the goal here is to help you get your products onto more retailer's shelves and into the hands of more shoppers. If you like the podcast, share it with a friend, subscribe, and leave a review.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session116
Growing a brand takes work but it doesn’t have to be difficult. There are simple things every brand MUST do. Your success depends on shoppers buying your products but shoppers can’t buy them if they can’t find them. Success = brand strategy + execution
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session115
Your brand strategy needs to be as innovative as your marketing and the ingredients in your products. If you don’t want to be lost in a sea of me-too brands, go beyond the strategies big brands rely on. True Category Management is the great equalizer.
Do you want to blend into all of the other brands in your category or do you want to stand out on a crowded shelf? If you don’t want to get overlooked in the endless sea of me-too brands — then this podcast episode will change the way you think about your brand strategy.
There is a lot of noise from well-meaning experts telling you what to do and how to do it. The problem is that they are sharing what worked yesterday - not what you need to be successful tomorrow and beyond. If you want to know how to become a multi-billion dollar brand and category leader, then you should not get your advice from someone without that level of experience. You need street smarts, not a lot of theory and subjective antidotes.
Your business strategy needs to be as innovative as your brand. Anything less and you’ll be constantly swimming against the current.
Retailers want and need brands willing and able to help them drive profitable category sales, increase shopper foot traffic, and convert occasional customers into loyal evangelists. Big brands rely on the advanced strategies championed by category management experts.
Category Management is the great equalizer between big and small brands. It is also one of the most overused and misunderstood terms in the natural channel.
Category Management includes the advanced strategies required to make it easier for customers to find your products where they shop. It includes effective merchandising, increased distribution, maximizing your promotional effectiveness, reducing wasteful trade spending and differentiating your brand at retail. Effective Category Management gives you more runway from your funding, growing sustainable sales in any economy, reducing and even eliminate out-of-stocks, helps you stand out on a crowded shelf and develop a loyal committed community around your brand, and much much more.
It can level the playing field, giving you a substantial significant competitive advantage. More importantly, it can help you save valuable time and money. This is why big brands rely so heavily on category management. It’s proven itself repeatedly to be the best sales driver for brands and retailers.
This is the most important skill every brand, retailer, and entrepreneur needs in their tool-box.
“If you want to play at the level of the big brands,you need to BE at their level”Download the show notes:
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session114
The blueprint to growing a successful brand includes 9 important foundational elements brands cannot afford to overlook. They are the building blocks that help brands get their products onto more retailer shelves and into the hands of more shoppers.
This episode's FREE download
Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success.
CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY STRATEGIES COURSE
Every architect or contractor knows that the strength of any building lies in the foundation that it rest on. Tall buildings have foundations that go well under the ground many, many feet. Even a house has a sturdy foundation underneath it. Buildings in California need to have a special foundation that's earthquake resistant. The point is this, every brand just like every building needs to be built on a sturdy foundation. The strength of your foundation dictates how long your brand is going to be around, for weeks, days, months, years, decades or even longer. The strength of your brand also dictates how well it's going to handle a seismic event.
For example, not being able to fulfill an order or losing distribution in a major retailer. Seismic events like this can be real and even bankrupt a small brand. This is exactly why I wanted to invite Tim Forrest to come on the podcast today. He's sharing with you his nine pillars of success. Just like every sturdy building, its foundation or its pillars is what helps the brand remain sturdy against any adversity or seismic event. Tim's nine pillars for food company success include all the things that you need to be thinking about each and every time you call on a retailer, develop, and launch, and promote a new product or gain distribution in another channel.
Stay tuned because Tim has an exciting resource that he's making available exclusively for you. You'll learn more about it at the end of the podcast. Before I go any further, I want to remind you that there's a free downloadable guide for you at the end of most every episode of my podcast. I always try to include one easy to download, quick to digest strategy that you can instantly adapt and make your own, one that you can use to grow sustainable sales and compete more effectively. Remember, the goal here is to help you get your product on more retailer shelves and into the hands of more shoppers. I appreciate you listening. If you like the podcast, share it with a friend, subscribe, and leave a review. Now, here's Tim Forrest.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session113
Every new item introduction requires one item be discontinued. You have a simple choice, either manage your distribution and merchandising or trust it to anyone but you. Don’t make the fatal mistake of entrusting your brand's future to your competitor
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session112
The future of our industry is in the hands of our children. If you are what you eat then what you eat matters. Quality nutrition is the best preventative cure to many of the problems that plague us. Big Green is committed to Real Food For Everyone.
This episode's FREE downloadable guide
New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers, and increases brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: The Essential New Item Checklist - The Recipe For Success
Welcome. Today's story is about inspiration. The lifeblood of every brand is the customers who buy their products. The survival of any brand is its ability to acquire new customers. Well, why not start where that matters the most? Why not start by teaching children about the value and the importance of quality nutrition? Why not start acquiring customers at an early age, and I don't mean marketing or doing something sleazy or something like that to try to attract these customers. What I'm talking about is an innovative mission to help teach the value of proper, healthy nutrition to young children and how that can be communicated to their parents. Be honest: think about how influential our children could be on our buying decisions. Wouldn't it be amazing if instead of having your child beg for the cereal with the new superhero on the cover, instead, wanting something that's healthy? Wanting more of products with ingredients that they grew at school themselves. Brands are continually looking for a mission to align themselves with, a mission that matters, something that resonates with their customers. Something that differentiates them from everyone else.
Why not focus on a mission in your own backyard? Why not create a mission where you're educating and inspiring the community around you to love and appreciate food, especially the food that you're making?
Today's story is about GreenSeed, a company that's committed to and dedicated to changing the way we think about food, beginning with our children. I love the story, and you're going to love it too. Nothing inspires me more than making a difference in our community. We rise by helping each other. I want to personally encourage everyone to check out Big Green, and to see for yourself firsthand, the difference that they're making. My call-to-action to you is to get involved and to help them achieve their mission, your mission, to help get your healthy products onto more retailer shelves and into the hands of more shoppers. One way to do that is to join the Plant a Seed Day movement on March 20th, 2019. You can learn more about it on their website. There's a link at the end of the show.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session111
Knowing your numbers is the key to unlocking future success. They can determine how long your brand will be around & help you compete at the highest levels. Going beyond canned topline reports will differentiate your brand - what retailers REALLY want
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session110
Ever wish there was an easy to follow roadmap to grow your brand? Well now there is. Learn what pitfalls to avoid while leveraging proven strategies and staying true to your mission & core values. That’s the purpose of this podcast & this week's focus.
This episode's FREE downloadable guide
New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers, and increases brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: The Essential New Item Checklist - The Recipe For Success
Do you ever wish you had a shortcut or a crystal ball or just a way to look into the future to understand how to get onto a retailer's shelf? Do you wish you knew all the strategies that the experts knew? Do you wish you had the opportunity to learn from others' mistakes? Well, now you do. In this episode, this is what we're going to be talking about. That's what this podcast is all about. That's what all my content is about, and the courses that I created. They're designed to teach you how to get your products onto more retailers' shelves and into the hands of more shoppers.
One of the best ways to do that is to take a look at what other brands are doing, even the big brands. Now, I know a lot of small brands say, "No, we want nothing to do with the big brands. We want to be unique and different." The reality is that there are things that they can learn, things that you can learn from the big brands. You can learn how to do things better and still keep natural, natural. Let me put this another way. There are similarities between natural and mainstream. We all sell our products at a retail store. We share some of the same customers, and a lot of the technology, like the shelving we put our products on, are very similar.
In fact, when I started in this industry, things in mainstream were exactly the same as they were in the natural. For example, we called on every single store. We had to merchandise all the products within each store ourselves. Pricing and promotions were all handled on a store-by-store basis. Our products were delivered to the store by distributors. In other words, you really couldn't tell the difference. What happened was, a retailer named Walmart was born, and they forced us to be more strategic. Love 'em or hate 'em, they forced us to be more strategic. They forced us to pay more attention about what it costs to put a product on a shelf.
Walmart's claim to fame is that they can put a product on their shelf at a dramatically lower cost because of their efficiencies. Because of that, we needed to learn how to better manage our inventories, how to better manage our promotions. That was why category management was born. I talk about this a lot on the podcast, in my courses, and my content. This podcast episode further validates those strategies; the same strategies that you can use to get your product onto more retailers' shelves and into the hands of more shoppers. At the end of the day, that's what we're here for. You've put all your effort into building a product that's creative and innovative. Shouldn't your business strategy be as innovative and creative as your product is?
To be the first to hear these new strategies on each new podcast, make sure you subscribe, share it with your friend, and leave a review. And don't forget to check out the free downloadable guide at the end of every episode to help you grow sustainable sales and compete more effectively. Here's today's guests, Brad and Rudi, of Red's All Natural.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session109
Promotions are supposed to fuel your sales and introduce your brand to new shoppers. Over 70% of promotions fail to drive sustainable sales. This can derail or even bankrupt a brand. What if I told you there was a better way. Interested?
This episode's FREE downloadable guide
New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers, and increases brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: The Essential New Item Checklist - The Recipe For Success
Remember, this podcast is about you and it's for you. The goal here is to help you get your products onto more retailer shelves and into the hands of more shoppers. If you like the podcast, subscribe, share with a friend, and please leave a review.
At the end of most every episode, there's one free downloadable guide. I always try to include one easy to download, quick to digest strategy that you can instantly adopt and make your own, one that you can use to grow sustainable sales and compete more effectively.
Maximizing your promotional effectiveness is the easiest way to grow sales and compete more effectively. Every dollar spent to get your product into the hands of shoppers falls under the umbrella of trade marketing. The challenge is that most promotional spending is largely ineffective and wasted. Effective promotions expand your brand's runway, grow sustainable sales, and they maximize your promotional ROI.
Trade marketing encompasses every effort required to get your product into shoppers' hands. Promotions are required by retailers. Distributors and shoppers expect them. They can add rocket fuel to your sales when they're done correctly, or they can bankrupt you when they fail.
You need to get this right!
Trade promotions typically represent the single largest line item on any brand's income statement. It literally affects every aspect of your brand's success and it can determine how many days, months, years, or decades your brand will be around.
The harsh reality is that most promotions fail to achieve their objective of raising sustainable sales and introducing your brand to new shoppers. This is the primary objective for every promotion. Anything else is simply a waste of money. Specifically, paying for promotions that don't move the needle, paying for promotions that don't introduce your product to new customers and paying for promotions that reward existing customers for buying your product. There are better ways to do this, more cost-effective ways, and ways where you can actually own that customer so that you can have a relationship with them. We'll talk about that in a little bit.
I've heard estimates that well over 70% of promotional spending is wasted. Additionally, over 80% of natural brands fail within the first year, and this is a major contributor to that. You cannot afford to get this wrong.
Let's face it. Retail is “pay to play” and big brands have a substantial unfair competitive advantage. You feel like the deck is stacked against you, and for good reason, but it doesn't need to be this way. You're taught to use the same tired old strategies that every brand uses to sell your product. Your strategy should be as innovative as you are. You're taught that your checkbook is the most important tool in your arsenal and that your CEO needs to be a perpetual fundraiser.
I want to challenge that. What if I told you that there is a better way? What if I told you that you were not alone and that even the big brands struggle with this? It's true, and I have first-hand knowledge working with retailers as well as big and small brands to prove it.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session108
You’re taught to use out-dated strategies every brand uses to sell your unique disruptive brand. Your sales strategies should be as innovative as you are. Knowing your brand health& leveraging it at retail is the best strategy for sustainable growth.
This episode's FREE downloadable guide
New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers, and increases brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: The Essential New Item Checklist - The Recipe For Success
I appreciate you for listening to these shows. This podcast is about you, and it's for you. The goal here is to help you get your products on more retailer shelves and into the hands of more shoppers. Remember, at the end every podcast, there's one free downloadable guide. I always try to include one easy to download, quick to digest strategy that you can instantly adopt and make your own, one that you can use to grow sustainable sales and compete more effectively. If you like the podcast, subscribe, share it with a friend, and please leave a review.
To sell more and grow beyond other brands in your category, you need to use strategies they overlook. You've put your passion, your money, and energy into building your brand, and you should have access to affordable tools and strategies that actually work. Traditional retail is expensive, with brands using what I call push strategy where your checkbook is the most valuable resource in your arsenal. The old pay-to-play push strategies will not differentiate you on a shelf. They will not give you a significant sustainable competitive advantage.
Generically speaking, retailers don't make anything. They sell other people's stuff. What they sell is real estate in the form the space that your product takes up on their shelf. The Achilles heel of big brands is that they are complacent in their go-to-market strategy. This is a huge opportunity for small brands to leverage these strategies to provide retailers with what they really want.
Retailers want three things. More shoppers in their store, a competitive advantage in their market, and a reasonable profit. Brands that help retailers achieve these objects will gain a significant and sustainable competitive advantage. Savvy retailers reward those brands with preferential merchandising, incremental promotions and reduced fees, the fees they charge other brands. I know this because I became a trusted and respected resource to these retailers, and these are just some of the results I achieved.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session107
A picture is worth a thousand words. The first impression shoppers have of your brand is on a store shelf - make it a good one! An effective merchandising strategy can make it easier for shoppers to buy your products and add rocket fuel to your growth
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session106
Nothing is more important to a brand than the customer. Your brand story needs to resonate with shoppers just as much as the ingredients - beyond a retailer’s shelf. Brands who can personalize their messaging have the potential of going viral.
This episode's FREE download
Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success.
CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY STRATEGIES COURSE
I really appreciate you for listening. Don't forget, at the end of the podcast, I frequently include one free downloadable guide that includes one easy-to-download, quick-to-digest strategy that you can instantly adopt and make your own, one that you can use to grow sustainable sales and compete more effectively. Remember, the goal here is to get your product onto more retail shelves and into the hands of more shoppers. If you like the podcast, subscribe, share it with a `friend, and leave a review. This helps me to help others. Remember, we rise by helping each other.
Brands need to have a clear and compelling message that resonates with shoppers. Nothing is more important to a brand than the customer. Your brand story needs to resonate with shoppers just as much as the ingredients in your package beyond a retailer's shelf. Brands who can personalize their messaging have a potential of going viral. This is why a clear and compelling brand message is your recipe for success. It's at the heart and soul of everything you do. If you've been following me for a long, you've probably heard me say repeatedly that you never get a second chance to disappoint a customer. The strength of every brand is the connection you make with shoppers. You want shoppers to know, like, and trust your brand. First impressions matter. Make it memorable.
Have you ever played the game where share a story with someone, and they share it with someone else and so on? Your story's unrecognizable by the time it comes back round to you. Every brand I've ever worked with struggles with this. Every impression your brand makes on a retailer's shelf, online, through social media, in the press, or by any brand ambassador needs to be communicated with the same authenticity, passion, and enthusiasm as is originally shared by the founder. Your selling story needs to be so compelling and so inspiring that it goes viral.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session105
New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers and increases brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers.
Welcome, I really want to thank you for listening. It’s the beginning of a new year and again, I'm upping my game to help better serve you. I've had the privilege now to work with literally hundreds of brands from all stages of development, from pre-revenue all the way up to multibillion-dollar companies while working with them. I hear a lot of the same reoccurring themes. Today's episode was inspired by a conversation that I had with an emerging brand a couple of weeks ago. A good friend of the founder went into a store where they just got distribution.
The product just launched. They spent about 20 minutes looking for the product, with the help of the store personnel, before they found it. The product had been merchandised in an entirely different department, far from where it belonged. That brand paid a company to help them get distribution in the store, which they did, but because it was incorrectly merchandised and put in an entirely different department, consumers can’t find it. This became a costly and potentially devastating mistake. The brand spent a lot of money to help promote the brand and drive traffic into the store. They missed out on all the new potential customers that wanted to buy their product in addition to missing the opportunity to introduce their product to new customers and to demonstrate why their product was better than any of the other options on the shelf. The store was looking forward to having new customers come into their store to buy their product, and of course, they missed out because people couldn't find it because the product was not correctly merchandised.
The sales velocity is going to be next to nothing, meaning that it's going to be ripe for being discontinued during the next category review. On top of that, the cost of getting the product remerchandised onto the shelf where it belongs is going to be extremely expensive and it's not going to happen overnight. Just to get an appointment with the retail buyer to even start those discussions about where the product goes or how to remerchandise it is going to take several weeks. So while the brand anxiously awaits to have the product remerchandised, they're going to continue to miss sales opportunities, which is going to dilute their brand and make it difficult, if not impossible, to compete for all at the same time while they need to continue paying their bills. Does this sound familiar? The reason I'm sharing this story with you again is because I hear stories like this all the time.
Mistakes like these have the ability to completely derail a brand if not bankrupt them. In the process, you worked hard to build a brand that people want to buy. You put all your love, your sweat, your tears, everything you've got into making this brand a success. Wouldn't it make sense to make sure that retailers know where to put the product so that you can avoid these costly mistakes? That's what this episode is about. In fact, that's what all my content is about. Helping you get your product onto more retailer shelves and into the hands of more shoppers. Brands have been asking me for years to put together some sort of training program to help them avoid these commons mistakes beyond the podcast and my content. I am happy to announce that I have just launched a series on online courses for our industry. You’ll hear more about them at the end of this podcast. They’re designed specifically to teach you the skills that you need to know and to help you compete more effectively. You will learn how to give retailers what they really want, more traffic in their store and a reasonable profit. Now, here's today's episode.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session104
Your brand needs to be available where people shop. That includes online. Effective online strategies can also drive incremental sales in traditional stores. Amazon propels brand growth. The right strategy can add rocket fuel to your sales and profits.
This episode's FREE download
Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success.
CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY STRATEGIES COURSE
Welcome. I want to begin by saying Happy New Year. I hope that your last year was great, and I hope that you have even bigger plans for this year. The focus of this show is to help you get your products onto more retailer shelves and into the hands of more shoppers. That includes both online and traditional retail shoppers. I measure the success of this show by how well you're able to implement these strategies and make them your own.
Today's show is no exception. Today you're going to learn the benefit and the power of having a solid online strategy to help fuel your growth, both online and in traditional retail. You need to have your products available where your consumers want to shop and consumers have a variety of places to shop. So you can't just be in one location, one place, or one type of retail store. More importantly, you need to have a solid single unified message as you're communicating with all of the different customers that buy your products. Both online and in traditional retail.
Today's podcast helps you understand how to leverage your selling story to ensure that your consumers can find your products no matter where they shop. A big piece of that is inviting new shoppers to try your product. And that requires that you have a clear message so that they can clearly understand what it is about your product that differentiate you from the competition. And it all starts with a compelling selling story that helps them understand why you. Why your product over the competition. Why should they try you? Why should they give you an opportunity? This begins with your ability to communicate clearly everything about your product in a voice that resonates with the shopper that wants to find your product.
When you do this effectively, it helps every retailer sell your product on your behalf. While today's story is focused primarily on online selling, the strategies that you're going to hear here today are also very useful, extremely useful, in traditional retail. This includes the way you fill out your profile online so that consumers can learn everything that they need to know about your product. It includes how you fill out your profile. Or how you communicate the value the proposition on your website. Through every social channel. Anywhere where you're having a conversation with a customer or potential customer. This also includes how you communicate the value of your package on the shelf at a traditional retail store. This all matters.
I met today's guest at NatchCom a few months ago. We were both speaking there. Jeff was one of the most articulate people I've ever listen to give a talk. He had some great information and he's here to share it with you today. Here's Jeff Cohen with Seller Labs
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session103
It’s easy to forget that the person on the other side of any sales transaction or promotion is a human. Brand marketers tend to use general terms like target customer in sales campaigns. Shoppers want personalization which all begins with a human focus.
This episode's FREE download
Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success.
CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY STRATEGIES COURSE
Welcome and thank you for listening. You'll need to stay to the end of this episode because my guest today has a special offer for you, but it's only for the first few brands that seize the opportunity. I spend a lot of time talking about the importance of story on this podcast and how your brand story is what sets you apart from your competition. It's what resonates with your ideal customer, and what converts an occasional customer into a loyal evangelist. This is what gives you a significant competitive advantage on retailer shelves across any channel and any economy.
While participating in NatchCom, I had the privilege of meeting Beau, my guest today. What inspired me was his unique ability to communicate the value of story to your customer and how the value of story needs to connect with that human who buys and uses your product. You've heard me say repeatedly that the big brands tend to talk at us rather than to us. What's unique about natural brands is our ability to have an intimate relationship with our ideal customer. At the center of that connection is the human, the human that we connect with, that uses our product, that evangelizes our product. Let's face it, without that human we have no reason for being. No one would buy our products. It's the human that buys our product, that gives us our reason for being. A lot of big brands tend to commoditize the shopper, thinking of us as all being the same type of person, the same type of consumer.
On the other hand, if we focus on the human at the other end of our product, the human that buys our product, then we can focus on what really meets their needs, what drives their choices at shelf, what differentiates your brand from your competition and so on. The better we know our customer the better we understand our core customer, that human, gives us more opportunity to differentiate ourselves at shelf, gives us an opportunity to build products that they'll actually buy. It gives us an opportunity to build a loyal community around our brand. That's powerful. That's extremely powerful. You've heard me say repeatedly that's what's more important about your product is the consumer that buys your product. It's that unique consumer that the retailers are trying to attract. This is your opportunity to partner with the retailer to help them drive sales in their store.
Before I go any further I want to remind you that there's a free downloadable guide for you at the end of most every episode of the podcast. I always try to include one easy to download quick to digest strategy that you can instantly adopt and make your own. One that you can use to grow sustainable sales and compete more effectively. Remember, the goal here is to get your product onto more retailer shelves and into the hands of more shoppers.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session102
Meeting your customer's needs is critical to every brand's success. LOHAS consumers are the most valuable customers - they don’t settle, they have high standards, they choose authentic quality over price, they support the environment, farmers, communities.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session101
We all look up to industry trailblazers for advice, inspiration, and wisdom. Leaders candidly share their answers to your key questions: what advice you would give your younger self if you could go back in time, how do you stay motivated and focused, …
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session100
Building a brand can be challenging. Surrounding yourself with quality experts can lessen the load. Learning from experts can add rocket fuel to your growth and help you avoid costly pitfalls. Engaged knowledgeable leaders outperform their competitors.
This episode's FREE downloadable guide
Nothing happens until someone buys your product and shoppers can’t buy what they can’t find. The path to sustainable sales and getting your product onto more retailers shelves and into the hands of more shoppers.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Top 10 Strategies To Meet Your Business Goals
I want to start by thanking you for listening to the Brand Secrets and Strategies podcast. Before I begin, I want to remind you that there's a free downloadable guide for you at the end of most every episode. I always try to include one easy to download, quick to digest strategy that you can instantly adopt and make your own.
One that you can use to grow sustainable sales and compete more effectively. Remember, this podcast is about you and it's for you. The goal here is to get your product under more retailer sales and into the hands of more shoppers. This week's free downloadable guide are my top 10 strategies to meet your business goals.
Stay tuned to learn more about it and how you can get it instantly along with other downloadable guides and my business building courses. If you like the podcast, subscribe, share it with a friend and leave a review on iTunes.
This week's story is about an icon in our industry who started with a legacy brand helping to build it into one of the most trusted and respected brands in the natural channel. Through his journey, he wore many different hats and had the opportunity, the unique opportunity to learn about the business from the ground up.
Bob now shares what he's learned with the industry in his natural product's field manual, his seminars, the business schools that he leads at both natural product expos and with you here on today's podcast. Let's face it, starting a business can be difficult and extremely challenging.
Having the proper guidance, having the proper Sherpa to help you up the mountain to teach you everything you need to know about building a brand, getting funding, getting on a retailer shelf, working with a broker, all of those things are critically important to your success.
Fortunately in this industry, there are people that are willing and able and eager to help you. Today's guest is one of the leading consultants in the industry. He's earned the reputation as the go-to expert. My special guest today is Bob Burke of Natural Products Consulting.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session99
Consumers want to feel good about the products they purchase, brands that align with social conscience. We respect those who stand up for trustworthy clean products, people, and the planet. Few leaders put their personal freedoms on the line for good.
This episode's FREE downloadable guide
Nothing happens until someone buys your product and shoppers can’t buy what they can’t find. The path to sustainable sales and getting your product onto more retailers shelves and into the hands of more shoppers.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Top 10 Strategies To Meet Your Business Goals
Today's story is about an industry thought leader that went way above and beyond to do more and to be more, and in the process, managed to build two iconic brands. On this podcast, we spend a lot of time celebrating those thought leaders that are able to do more to build a brand around a mission, that educates and inspires consumers to change the way that they do business, to change the way that they buy products, to change the way that they make decision.
One of the leading trends across all consumer package goods is mission. Customers want to feel good about the products that they buy. They want and go out of their way to find products that align with what's important to them, to find products that let them feel good about the decisions and the choices that they're making. Not everyone can stop what they're doing and work in a soup line or help out in a third world country.
Mission based companies are unique in that they give consumers an opportunity to make a difference just by simply purchasing the products that they know and like and trust. One of the things that makes natural natural are brands that are willing and eager to give back to make a difference, to develop a mission or build a mission around their brand. It's rare however, when we find a thought leader that's willing to go beyond that and give their all, everything, even putting themselves on the line, including their personal freedom. Today's guest was instrumental in championing important causes, including the health and welfare of our planet. Champion the causes that impact all of us, from climate change to animal rights, to human rights and so on.
Today's guests put his personal freedom on the line for all of us, and I want to thank Jeffrey for doing that. Today's guest is Jeffrey Hollender, of Sustain Natural and Seventh Generation.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session98
Standing out on a crowded shelf by redefining the category with creative packaging and cleaned up ingredients. Advanced strategies that enhance your selling story to rise above the competition, including in mainstream. Make your mission your priority.
At the end of this episode I offer advice to help solve my guests bottleneck - your bottleneck. This weeks bottleneck: how to gain a significant competitive advantage as a valued and trusted category leader
This episode's FREE downloadable guide
Your market basket includes all items shoppers purchase on each shopping trip. Health conscious shoppers spend more than regular shoppers. Learn how to leverage the importance of your shopper to drive sustainable sales and increase shopper loyalty.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: 11 Key Strategies To Increase Market Basket Size
Welcome. I really appreciate you listening to this podcast. This podcast is about you and it's for you. If you've been listening for a while you know, that at the end of every episode, I give my guest an opportunity to ask me a question. I help them try to solve their most pressing problem, your most pressing problem. Sometimes this means that the podcast extends over an hour. And while I apologize for the length, the insights are invaluable. Where else do you have access to the leading thought leaders in our industry? Nowhere. This is the only place that you can get free access to all of your leading industry thought leaders, as well as advice to how grow your brand sustainably. If you like the podcast, share it with a friend, subscribe, and leave a review. Remember, this podcast is about you and it's for you.
Today's story is fantastic. I didn't want to end it prematurely. We talked about how does a brand stand out, on a shelf, and more importantly, how does a small brand compete head to head, toe to toe, with some of the largest players in the industry? Both in natural and in mainstream. We talked about strategies to level the playing field between small brands and their largest, most sophisticated competitors. This is definitely an episode you're going to want to listen to, in its entirety.
Today's podcast is about a disruptive brand that's radically changing the category that they play in. Yes, there are other competitors that have been in the category for longer than they have, but what they're doing is they're making a commitment to dramatically change the way consumers think about food. Not only are their products different from their competition, but they stand out on the shelf, thanks to the iconic bottle that they use. As you learn more about this brand, you're definitely gonna be a fan. They've got a great story. A story that's gonna resonate with you.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session97
Business is complicated, challenging, and expensive. Small brands are at a substantial competitive disadvantage but they do not need to be. We discuss strategies all brands should use to level the playing field - Empowering Brands | Raising The Bar
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session96
Remember the iconic commercials about the potato chip in a can? They once dominated the airwaves and store shelves. Reinventing a shrinking category with a healthy alternative connecting nostalgia with taste and clean ingredients - the recipe for success.
At the end of this episode I offer advice to help solve my guests bottleneck - your bottleneck. This weeks bottleneck: how to compete against big brands - how to level the playing field with big brands
This episode's FREE download
Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success.
CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY STRATEGIES COURSE
Welcome, and thank you for listening to the Brand Secrets and Strategies Podcast. Remember, this podcast is about you and it's for you. And at the end of every episode, I include one free download complete with a strategy that you can instantly adopt and make your own. One that you can use to grow sustainable sales and compete more effectively. Remember, the goal here is to get your product on to more retailer shelves and into the hands of more shoppers.
Today's story is about an innovative brand that saw a niche that needed to be cleaned up. Or as he says, "Needed to have the nasties removed." Today's story is about an innovative brand that is breathing life into something that we grew up with, something very iconic. A product that was very popular and still is today. The best part is that they found an innovative way to make this product healthy, gluten free, and tasty.
During this episode, we talk a lot about not only the category, but we also talk about strategies this brand can leverage to get their product on more retailer shelves and into the hands of more shoppers. Creative strategies to help this brand carve out not only a unique niche in the salty snack category where there's a lot of competition, but also get dual placement. A strategy that this brand can use to leverage with retailers to gain incremental distribution without some of the headaches that a lot of brands face. These are the same strategies that can work for your brand as well.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session95
Everyone loves cheese but many can’t or don’t eat dairy. Flavoring substitutes have never been a good alternative, especially with artisan products. Dietary choices should not restrict access to flavor and quality. Vegan artisan cheese fills that void
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session94
Snacking has changed the way people think about meals, sometimes as a meal replacement. Shoppers want healthy options they can trust from authentic brands. Produce is the bridge into center store. Success favors brands positioned to meet shopper's needs.
At the end of this episode I offer advice to help solve my guests bottleneck - your bottleneck. This weeks bottleneck: finding your ideal customer - how to increase distribution and grow sales
This episode's FREE download
Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success.
CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY STRATEGIES COURSE
Today's story is about a small innovative organic brand that's working hard to change the way that retailers think about organic snacks. In fact, one of the best parts of the story that you're really going to like, is how they're bridging the gap from the perimeter of the store where people first walk in to the center of the store, where your products probably reside. The produce section is where consumers first start beginning experimenting with organic. It's where consumers that are new to organic begin to develop that trust and that relationship with those products. More importantly, produce is the gateway into the center of the store.
Produce is also where a lot of retailers try to differentiate themselves from the competition. It's where they want to stand out from the crowd. Most retailers stake their identity on their produce section, who they are, the value that they offer to their consumers, et cetera. Fresh, healthy, organic produce that consumers can trust, that they can rely on for good, high quality every day of the week. This is one of the primary reasons why their produce section is the first thing you see as soon as you walk into the store.
In addition, produce is the one category within every retail store that helps them defend against the online threat. Consumers don't yet trust online retailers to select their produce. They want to do it themselves. Today, we share a lot of great stories and anecdotes about how Made in Nature's working hard to redefine the category and help the retailer understand the value of being able to leverage their product to drive sales into center store. We also discuss helping the retailers understand that the way consumers eat foods today are very different. We snack a lot more than we ever have before. Instead of three squares a day, most consumers eat one or two meals and then backfill their day with a lot of different snacks. These snacking occasions create a unique opportunity for retailers to drive traffic into the store and help differentiate them by providing a healthy variety of snacks that consumers want.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session93
Plant-based foods are driving sustainable sales growth across almost every category. Consumers are looking for healthy alternatives to their favorite foods and plant-based brands are filling that void.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session92
Most brands tend to improve upon existing products. Typically the changes include formulation and flavor modifications. Rarely do they include redefining the category with innovative packaging AND making a better product while improving the industry.
At the end of this episode I offer advice to help solve my guests bottleneck - your bottleneck. This weeks bottleneck: maximizing your time - strategies to work smarter by leveraging the strengths of others
This episode's FREE downloadable guide
This short guide levels the playing field between small brands and their more sophisticated competitors. It highlights the advanced strategies the big brands use called Category Management - what retailers want.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Strategic Solutions To Grow Your Brand
This week's story's about a tenacious entrepreneur that would not give up no matter the problem, no matter how many bottlenecks were put in front of him. He followed his gut and he did the research to ensure that he had the right strategy to move forward. More importantly, he redefined the category in terms of the way we think about something that most of us think of as a commodity. As a result, carved out a unique niche that set him apart from the competition, something that really was a game changer in the way that consumers think about nut butters. All of a sudden, they were a convenient snack, a quick energy boost for athletes and people on-the-go. The convenient and easy way to try new products and a convenient portable source of protein. In the process, Justin has become instrumental in changing the way that big brands focus on what's important to the consumers, by what he calls the triple bottom line approach, that focus on people, products, and planet. This is changing the mindset, and the way that big brands look at small brands by focusing on the consumer and helping small brands gain a bigger voice and help them get under more retailer shelves and into the hands of more shoppers.
I hope you're enjoying this podcast. Please, share it with a friend, subscribe, and leave a review. Don't forget, that I try to include at least one free downloadable guide at the end of most every podcast episode. This, in addition to my courses, gives you one easy to digest strategy that you can instantly adopt and make your own. One that you can use to grow sustainable sales and compete more effectively. Remember, the goal here is to get your product on more retailer shelves and into the hands of more shoppers.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session91
Trade marketing encompasses everything required to get your products into shoppers hands. Maximizing trade effectiveness combined with digital strategies is the best way to get your products onto more retailers shelves and into the hands of more shoppers.
This episode's FREE downloadable guide
Most promotional spending is ineffective and wasted. Effective promotions expand runway, grow sustainable sales & maximize your promotional ROI.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: 8 Strategies To Maximize Trade Marketing ROI
Trade marketing encompasses everything required to get your products into shoppers hands. This includes slotting, menu fees, temporary price reductions, displays, and much much more. Maximizing trade effectiveness combined with digital strategies is the best way to get your products onto more retailers shelves and into the hands of more shoppers.
Let's face it, retail is expensive - especially in traditional brick-and-mortar retailers. It seems as though from the brand perspective that everyone has their hand out. Brands find themselves feeling as though they are an ATM machine. Sadly, the perception is that a brands checkbook is the most important tool in their toolbox when working with retailers and distributors. The current strategy is to continually raise money to support or fund every promotion regardless how effective it is. For most brands, this is simply not sustainable.
Trade marketing is typically the single largest line item on a company’s income sheet, but how do you know if your trade marketing is effective? This is something that most brands struggle with. This is an area that I’ve had great success in including developing several advanced tools to analyze promotional effectiveness including one that measures the contribution from a promotion at the brand level for a specific retailer or promotion.
Measuring promotional effectiveness can be extremely challenging, even more so in natural. This is due to the lack of quality resources needed to effectively measure a promotions effectiveness. For example, not every retailer or distributor shares their sales data. To measure the effectiveness of your promotion you need to know exactly how much product gets delivered to the store and how much product gets scanned through their registers during the promotion. Another challenge is a promotions don't align with the data reporting periods - syndicated data providers typically end there reporting weeks over the weekend while promotions typically begin and end during the middle of the week. There are many other challenges to measuring the effectiveness of a promotion that I'll cover more in-depth in future courses and podcast.
I've seen estimates that as much as 70 to 90% of all trades spending is wasted or ineffective. That sounds like a pretty bold claim, let me explain. The primary purpose of every promotion should be to introduce your product to new customers - PERIOD. The reality is that your promotional dollars do little to increase new customer trials. Don't get me wrong, the sales increase or lift that you get from a promotion is key to driving sales at retail but ineffective promotions actually take dollars out of the category and dilute your brands contribution. Ineffective promotions include out-of-stocks, poor product merchandising, the wrong promoted price point, poor coordination between the retailer and the brand, competitive promotions that overshadow your promotions, effective messaging or advertising, etc.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session90
Digital strategies give brands an equal voice against their largest competitors, leveling the playing field. The ability to create a connected community united around common needs, beliefs, and values is the most powerful way to amplify your brand’s voice
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session89
What retailers really want - actionable insights from you! Being a valued resource to retailers opens doors and gives you a substantial sustainable competitive advantage. Being a category leader returns a high ROI, grows sales, and builds shopper loyalty.
At the end of this episode I offer advice to help solve my guests bottleneck - your bottleneck. This weeks bottleneck: strategies to compete head to head with big brands and become the recognized and trusted category leader
This episode's FREE downloadable guide
The great equalizer between small and large brands. Learn how it has evolved and the advanced strategies that retailers really want and need from you and your brand.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: What is Category Management and Why It's So Important
Welcome. I'm in the process of redesigning my Resources page on my website to provide you with downloadable guides to help you get past many of the bottlenecks that many of you are facing. I'm also adding a lot of valuable resources and tools that I personally trust and endorse, a calendar of industry events, my tip of the week that I include in my weekly newsletter, along with a place where you can subscribe to it, my weekly articles, my newest podcast with industry CEO’s and Founders and so much more.
Today's story is about a brand that leverages all the strategies, tips, and techniques that I talk about on this podcast, in my content, in my courses, and on stage. These are the strategies that can help differentiate you on shelf, to help you become a category leader, to help you as a brand become a lot more than just a box on a retailer's shelf. This is how you stand out. This is how you differentiate yourself from other brands in the category. This is where you become a value added resource to the retailer. By doing this, by taking advantage of these strategies, not only do you compete at a much higher level, but more importantly, when you become a value added resource, retailers start to reach out to you for help for incremental merchandising and promotional opportunities.
Put another way when you can help the retailer get what they want, more sales, more foot traffic in their stores, then they're going to help you get what you want. This episode today is about those strategies that help you get your product on more retailers' shelves and into the hands of more shoppers.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session88
Brands with weak foundations crumble and fail. A commitment to excellence combined with discipline and hard-work are the building blocks for lasting success. Shortcuts erode and distract leading to bad habits that can derail and imperial your future.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session87
There is a lot every entrepreneur needs to know about starting a brand. While failure, hard work and perseverance can be the best teachers, there's a better way. Listening carefully and giving your customers what they want is the shortest path to success.
This episode's FREE downloadable guide
Scorecards are powerful goal setting tools. You’ve probably heard that “what gets measured gets done”. Scorecards map out objectives in bite-size manageable chunks that keep you on-track and focused. They're what you need to succeed.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Retail Scorecard
There is a lot every entrepreneur needs to know about starting a brand. While failure, hard work and perseverance can be the best teachers, there's a better way. Listening carefully and giving your customers what they want is the shortest path to success.
Welcome. Thank you for listening, as always. I want to remind you that there's a free downloadable guide for you at the end of most every episode of my podcast. I always try to include one easy to download, quick to digest strategy that you can instantly adopt and make your own, one that can help you to grow sustainable sales and compete more effectively. Remember, the goal here is to get your product on to more retailer shelves and into the hands of more shoppers. If you like the podcast, share it with your friends, subscribe, and leave a review on iTunes.
Today's story is about an entrepreneur who continually pushed himself beyond his comfort level, stretching himself, as he says, learning from his mistakes, and always being curious about everything around him, always trying to solve and figure out things. He talks about his creative side and he talks about his love for engineering and how things are built. Today's story is about an entrepreneur who found a way to push beyond his comfort zone to create two disruptive brands, two brands that are really changing the way consumers buy products.
I want to thank Zak from coming on today, because you're going to hear Zak candidly share all the challenges and all the mistakes that he made, and believe me, he made a lot. Not only did Zak manage to get beyond the bottlenecks, but he managed to succeed and thrive in a couple of categories where most brands struggle. At the heart of today's message you're going to hear about perseverance and how not giving up, never giving up is the key to success. Having a winning idea, always being curious, pushing yourself beyond your comfort level, stretching yourself, learning from your mistakes. This is the recipe for success. This is the recipe that every brand should be following. I know you're going to find today's episode really inspiring.
If you'd like to meet Zak in person, both Zak and myself are going to be speaking at NatchCom, 2018, in Boulder, Colorado this October. I have a special promotion for you on my website, on the Resources page if you're interested, to save you some money, to a show that's going to help you gain valuable insights from Facebook, Google, Amazon, and many other iconic brands and thought leaders in the industry.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session86
Retailers need and want brands to step up and become category leaders. Today's story is proof these advanced strategies work giving both brands and retailers a competitive advantage helping brands get their products into the hands of more shoppers
At the end of this episode I offer advice to help solve my guests bottleneck - your bottleneck. This weeks bottleneck: the importance of a compelling selling story and how to leverage it to drive sales - a pull strategy that attracts retailers and shoppers to your brand
This episode's FREE download
Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success.
CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY STRATEGIES COURSE
Retailers need and want brands to step up and become category leaders. Today's story is proof these advanced strategies work giving both brands and retailers a competitive advantage helping brands get their products into the hands of more shoppers.
Welcome. I want to remind you that there's a free downloadable guide for you at the end of most every episode of my podcast. I always try to include one easy to download quick to digest strategy that you can instantly adapt and make your own. One that you can use to grow sustainable sales and compete more effectively. Remember, the goal here is to get your product onto more retailer shelves and into the hands of more shoppers. I appreciate you for listening. If you like the podcast, please subscribe, share with friends and leave a review on iTunes.
Today's story is about a brand who's figured out how to do exactly what I've been talking about on most of these episodes. How to become a value-added resource to the retailers. Now, I certainly wish I could take credit for it. But I can't. They've done this on their own. And you can too. Here's how this works. If you become more than just a package on a retailer shelf, if you become more than just another brand with a handout saying, "Put me on your shelf. I need promotions. I need, I need, I need, I need," from the retailer, then that's going to differentiate you. If you can help the retailer drive sustainable sales in their category, if you can help the retailer drive more foot traffic and their store, then the retailer is going to bend over backwards to help you increase your sales. Help you introduce your product to new consumers.
This podcast, all the courses, the articles, the talks, all my content, this is what this is about, helping you help the retailer drive sales by leveraging that unique strength of your brand. Remember, everything is negotiable. Retailers generically don't make anything, they sell other people's stuff in the form of the real estate that your product occupies on their shelf. What they need from you are insights, actionable insights that go well beyond the canned top line report. We rise by helping each other. If you can help the retailer get what they want at a reasonable profit and more traffic in their store, then they're going to help you get what you want. Increased sales, more consumers trying your brand, and the ability to own your own destiny.
So, what do I mean by that? Retail is expensive, everyone's got their hand out asking for more and more from you. More money for this promotion, more money for slotting, et cetera. If you can own your own destiny by leveraging your strengths, your ability to drive sales within a retail store in lieu for some of the fees that really don't contribute to the ROI of your brand, that's how you build sustainable sales. That's how you build a long profitable runway for your brand to succeed tomorrow, and well beyond. Here's Adam Lowry, with Ripple Foods and Method.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session85
Disruptive brands need to creatively find ways to get their products onto retailer’s shelves and into the hands of shoppers. This includes finding new ways to produce and distribute your products. Your selling story needs to celebrate being a trailblazer.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session84
The future of healthy eating. Consumers want healthy quality foods they can trust but are confused about organic, the features and benefits. Healthy soil produces something even better - regenerative organic. You are what you eat.
This episode's FREE downloadable guide
This short guide levels the playing field between small brands and their more sophisticated competitors. It highlights the advanced strategies the big brands use called Category Management - what retailers want.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Strategic Solutions To Grow Your Brand
Welcome. Thank you for listening. I appreciate you being here. Remember, stay to the end for the free downloadable guide. If you like the podcast, share with a friend, subscribe and leave a review.
Today's story is really a story of exploration. Let me explain. You've heard me say repeatedly that if you are what you eat, then what you eat matters. If the food that you put into your system is organic and clean label, ideally, you should be able to trace the ingredients all the way back to the product's origin. This is where we should begin our conversation, but that's not necessarily enough. The next question should be how authentic is the ingredient? Is it what nature intended?
Today's story is an effort to unravel this mystery, unravel these questions. It's not as black and white as you would think. The point is this, most consumers want to know exactly what they're buying. They want to know what's in their food and how their food is produced. It is imperative that we as a natural community communicate this appropriately and accurately to the retailers and to our shoppers, essentially giving our customers exactly what they want; the level of quality, and transparency, and authenticity in the products that they're buying that they can know, like and trust; products that they can rely on, on every single purchase.
I learned a lot in this episode, and you will too. I learned that just saying that something is organic, while great, is not necessarily enough; that there's something better out there, regenerative agriculture. What is that? What does it mean and why should it matter to you?
Today, we're talking with Jeff Moyer at the Rodale Institute. He's going to explain this to us and give us several examples about why this matters and why this is so important not only to the benefit of our customers but to the benefit of the planet, our health, our family, our friends and so on.
In episode 42 Gary Hirshbergsaid we need to vote with our dollars meaning that we should commit to buying the products that best fit our nutritional needs, the products that give back, the products that are capable of improving our overall health.
Gary also made the point that it's a lot cheaper to eat products that meet our nutritional needs, eat the products that help protect our health and, as he said, help us avoid expensive medical cost because we didn't make the right decisions to begin with.
These sentiments have been echoed through almost every conversation I’ve had on this podcast. This is why getting to the heart of the matter was so important for me to be able to share this with you. Here's Jeff Moyer of Rodale Institute and Regenerative Organic.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session83
Is your brand strategy to run a sprint or a marathon? Knowing the health of your brand will help you gauge your stamina & help you reduce the risk of a heart attack. Healthy brands live longer requiring less capital & giving you more runway to grow sales
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session82
All brands seek to make an impact. For some it’s profits, for some it’s mission, for others it’s leaving a legacy that can be handed down to future generations. This is the ultimate contribution a brand can make to its legacy - bridging the generations.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session81
You worked hard to perfect your recipe. Now you need to scale but how? This requires expert guidance and support. Missteps at this stage can be devastating. Learn what’s required to scale and meet the needs of your retailer partners.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session80
Standing out on a crowded shelf is difficult for any brand. Disruptive brands find creative ways to gain distribution outside traditional categories. Even more impactful is capturing the shopper's attention when they first enter the store.
At the end of this episode I offer advice to help solve my guests bottleneck - your bottleneck. This weeks bottleneck: Understanding how to use data to tell a compelling selling story - navigating the data maze
This episode's FREE downloadable guide
Scorecards are powerful goal setting tools. You’ve probably heard that “what gets measured gets done”. Scorecards map out objectives in bite-size manageable chunks that keep you on-track and focused. They're what you need to succeed.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Retail Scorecard
Before I begin, I want to remind you that there's a free downloadable guide for you at the end of most every episode of my podcast. I will also try to include one easy-to-download, quick-to-digest strategy that you can instantly adopt and make your own, one that you can use to grow sustainable sales and compete more effectively. Remember, the goal here is to help you get your product on more retailers' shelves and into the hands of more shoppers.
In this episode, we talk about the importance of social media. We also talk about the importance of having a strong digital online strategy to help enhance and grow your brand. Would you like an opportunity to learn from the very best, from Amazon, from Facebook, from Google, and other online platforms? Along with other industry thought leaders in this space, would you like to know how to bake these strategies into your brand's DNA and propel your growth? I have a special deal just for you.
NatchCom is coming up. It's going to be October 5, 6, and 7. This is where you're going to hear from the experts. This is where you're going to learn how to use these strategies to help build your brand. I have an exclusive deal for every listener for this podcast. I worked out a special deal to get you 10% off this year's conference. You can go to the website and register using Discount Code CMS10. That's CMS10. To register, go to natchcom.com. I'll be sure to put a link to it on the podcast webpage at the end of the show.
Today's story is about how someone took a family recipe and turned it into a thriving business and how they carved out a unique niche within the retail store, how they were able to get the retailer to help support the growth of their brand. And the reason they did it, the way they did it, was by providing tremendous value, tremendous additional value beyond other brands. They saw an opportunity to help the retailers add profitable dollars to a category that needed a little more flavor, a category that was the gateway to the rest of the store.
Today's story is about how a young brand saw an opportunity to create a whole new thriving category, a category that was eventually copied by a lot of other brands. They say that the best form of flattery is to have your product copied. What you're going to hear here in this episode is how this brand innovates to constantly stay ahead of the competition, to constantly remind the retailer that they're different, that they're a value-added product on the shelves.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session79
Mainstream brands are known for their commitment to training their teams. Those skills are the driving force behind their brands. What if you could leverage those skills to build a natural brand?- It would be like pouring rocket fuel on your growth.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session78
Do not go where the path may lead, go instead where there is no path & leave a trail. Own the space & control your own destiny through innovation & by adapting to what your customer’s want. Become a category leader by carving out your own unique niche
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session77
If you need brain surgery you go to a specialist, yet brands continue to rely on brokers, agencies, etc for their insights. Their capabilities are no match for big brands. If you want to play at the level of big brands, you need to BE AT THEIR LEVEL.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session76
Do not go where the path may lead, go instead where there is no path & leave a trail. Own the space & control your own destiny through innovation & by adapting to what your customer’s want. Become a category leader by carving out your own unique niche.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session75
Real shopper loyalty is not something that can be purchased through promotions or embossed on a plastic card. It is earned by consistently delivering exceptional value, trust, and loyalty. This gives brands a substantial competitive advantage on shelf.
This episode's FREE download
Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success.
CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY STRATEGIES COURSE
Real shopper loyalty is not something that can be purchased through promotions or embossed on a plastic card. It is earned by consistently delivering exceptional value, trust, and loyalty. This gives brands a substantial competitive advantage on shelf.
Before I begin, I want to remind you that there's a free downloadable guide for you at the end of most every one of my podcast episodes. I always try to include one easy to download, quick to digest strategy that you can instantly adopt and make your own - one that you can use to grow sustainable sales and compete more effectively. This show is about you and it’s for you. Remember the goal is to get your products on more retailer shelves and into the hands of more shoppers.
Here’s what you will learn on today’s episode.
Todays episode focuses on a strategy that helps you help your shoppers get what they want- the way they want it. This is how you build real shopper loyalty, sales and profits. You will hear how this strategy can help you standout from your competition giving you a substantial competitive advantage - one that can level the playing field.
Here's today episode.
When you talk to retailers and brands, they use terms like shopper loyalty and repeat customers. What do those terms mean and why are they important?
Most retailer strategies are not focused on building a solid loyal shopper base. Instead they are really focused on the quick wins and continually focusing on reacquiring the customers again and again. Developing a real shopper loyalty requires a long term more sustainable strategy. It all starts with the consumer decision tree.
The consumer decision tree, which shows how consumers shop a category, is perhaps the most difficult concept for retailers and manufacturers to act on. However, understanding consumer buying habits gives retailers and brands a leg up on the competition and demonstrates their commitment to satisfy their customers.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session74
An essential component of every brand's success is its ability to attract and retain hard working enthusiastic loyal employees. This helps brands communicate a solid selling story that resonates with shoppers making the brand more valuable to retailers.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session73
Knowledge is powerful especially when it provides a window into brand and retailer successes in other markets. Leveraging these actionable insights creates a competitive advantage to keep you up on trends and stay ahead of the curve
This episode's FREE downloadable guide
Consumers want and appreciate brands and retailers who make shopping easy, convenient and save them time. Learn strategies to help retailers drive sales with your brand.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Effective Merchandising Strategies
I want to thank you for joining me today. Today we focus on the relevance of brands and retailers. What do I mean by that? If a brand or a retailer isn't relevant, continually relevant to their shopper, then they have no reason for being. Today's story, we talk a lot about the strategies that brands and retailers need to use and should use to remain relevant with their shoppers. Today I'm thrilled to introduce you to Kevin Coupe. Kevin is the author of Morning News Beat, a daily publication that I've been reading now for years. He also has a couple of books, podcasts, and a lot of other great resources. I highly recommend everyone check him out, and I'll be sure to put a link to Morning News Beat in the podcast show notes and on this podcast web page.
The real benefit of having someone like Kevin on the podcast is that he's able to provide insights about what's going on in other markets, other categories, other channels, and other countries. It's this unique perspective that allows brands and retailers to grow and understand what's going on beyond the four corners of their building or their package. Kevin and I were having such a great conversation and were sharing so much great content that I didn't want to end the recording. Because of the length of this episode, I've split it into two different episodes. The show notes for these episodes are going to be placed on episode 72's podcast web page. You're going to want to listen to both episodes to really get the full benefit from our conversation. Here is Kevin Coupe of Morning News Beat
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session72
Knowledge is powerful especially when it provides a window into brand and retailer successes in other markets. Leveraging these actionable insights creates a competitive advantage to keep you up on trends and stay ahead of the curve.
This episode's FREE downloadable guide
Consumers want and appreciate brands and retailers who make shopping easy, convenient and save them time. Learn strategies to help retailers drive sales with your brand.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Effective Merchandising Strategies
I want to thank you for joining me today. Today we focus on the relevance of brands and retailers. What do I mean by that? If a brand or a retailer isn't relevant, continually relevant to their shopper, then they have no reason for being. Today's story, we talk a lot about the strategies that brands and retailers need to use and should use to remain relevant with their shoppers. Today I'm thrilled to introduce you to Kevin Coupe. Kevin is the author of Morning News Beat, a daily publication that I've been reading now for years. He also has a couple of books, podcasts, and a lot of other great resources. I highly recommend everyone check him out, and I'll be sure to put a link to Morning News Beat in the podcast show notes and on this podcast web page.
The real benefit of having someone like Kevin on the podcast is that he's able to provide insights about what's going on in other markets, other categories, other channels, and other countries. It's this unique perspective that allows brands and retailers to grow and understand what's going on beyond the four corners of their building or their package. Kevin and I were having such a great conversation and were sharing so much great content that I didn't want to end the recording. Because of the length of this episode, I've split it into two different episodes. The show notes for these episodes are going to be placed on episode 72's podcast web page. You're going to want to listen to both episodes to really get the full benefit from our conversation. Here is Kevin Coupe of Morning News Beat
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session71
Retail has changed. Brands need to also have a robust online strategy to be successful. This gives brands a powerful megaphone to attract new shoppers and build brand awareness. It levels the playing field while giving brands a compelling selling story.
This episode's FREE download
Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success.
CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY STRATEGIES COURSE
Thank you for listening. I really appreciate you tuning in. This podcast is about you and it's for you. I'm working hard to provide more actionable insights and strategic solutions to help you get your brand on more retail shelves and into the hands of more shoppers. Plus easy to use and adopt strategies to get you an equal seat at the table with the big brands. All of this in addition to interviews with leading industry thought leaders.
If you like the podcast, please share it with a friend, subscribe, and leave a review on iTunes.
Today's episode is about an innovative new platform. Let me frame our conversation first.
The way consumers buy products has changed dramatically in the last couple of years. Savvy brands need to be creative. They need to think of different ways to get their product in front of current and future shoppers. One of the best strategies is for brands to adopt an online strategy. We've talked about this a lot in different episodes. A strong online strategy is a great way to get your product in front of more consumers. More importantly, it's also a fantastic way to give you more runway, to help you fuel future growth in traditional brick and mortar stores. And the best part is, this is an opportunity for small brands and startups to grab an equal share of voice with the big brands.
So what do I mean by that? This is an opportunity for you to get your product in front of shoppers, to get them to start talking about your product, and hopefully to get them to start asking for it wherever they shop. This is a unique opportunity for you to have your brand become relevant long before a consumer finds it on a traditional retailer's shelf. Leveling the playing field against the most sophisticated big brands in your category. Here are Jennifer Krupey and Jim Moscou of NatchCom
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session70
The future demands creative out-of-the box strategies to solve global hunger, protect our precious resources, and improve global health. Today’s story is about a brand who has embarked on this bold mission with a commitment to build a better food system.
This episode's FREE downloadable guide
Nothing happens until someone buys your product and shoppers can’t buy what they can’t find. The path to sustainable sales and getting your product onto more retailers shelves and into the hands of more shoppers.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Top 10 Strategies To Meet Your Business Goals
Today's story's about an innovative brand that has a really audacious goal. They want to improve global health by building a better food system. That seems like a pretty big ask, but trust me, I think they're well on their way. One of the reasons I wanted to share this brand with you is to talk about the technology, to dispel a lot of the myths and a lot of the rumors, and help you get an inside look at what the future of food looks like. Now, I'm not talking about something that was conceived in a laboratory. I'm talking about real healthy food made available to people that don't necessarily have the opportunities to get nutritious food.
On this show, we talk a lot about food poverty, and all the brands that are trying to solve this really difficult problem. Food poverty is a real concern and it affects so many different aspects of all our lives. Think about it, the healthier you are, the less you need medicine. The healthier you are, the more vibrant you are, the more energy you have and the better you're able to contribute and give back to your community. Today's guest is taking a much different approach to solving this problem. Here's my guest Brandon Martin of Local Roots Farms.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session69
Sustainable sales growth requires a thoughtful strategy and commitment to be better than other brands. Like the tortoise and the hare, small strategic incremental steps can add up to a huge win. Today's story illustrates a better way to grow your brand.
This episode's FREE download
Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success.
CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY STRATEGIES COURSE
Sustainable sales growth requires a thoughtful strategy and commitment to be better than other brands. Like the tortoise and the hare, small strategic incremental steps can add up to a huge win. Today's story illustrates a better way to grow your brand.
Proven strategies to grow sales, stand out on a crowded shelf, and 2x your loyal shoppers. That’s a pretty bold claim but that is exactly what we are going to be talking about today. By the end of this episode you will have the roadmap to do exactly this and much more.
Hi, I'm Dan, the host of the popular podcast Brand Secrets and Strategies. This the focus of the podcast episodes including interviews with over 50 of the leading industry thought leaders including Gary Hirshberg , John Foraker, Seth Goldman, Sheryl O’Loughlin, Steve Hughes and many more. My guests candidly share their advice, insights, and recommendations with you - we rise by lifting each other up!
There is a better way. My mission is to empower brands and to make our healthy way of life more accessible by helping to get your products onto more retailers shelves and into the hands of more shoppers.
The strategies I am going to share with you today have been proven time and time again giving me a significant competitive advantage against the biggest and most sophisticated brands in the industry. They helped me and they will help you. This truly is a David and Goliath story!
Thank you for listening. I really appreciate you listening to this podcast. This podcast is about you and it's for you. I'm working hard to provide actionable insights and strategic solutions to get your brand on more retailer shelves and in the hands of more shoppers with simple, easy to use and adopt strategies to give you an equal seat at the table with big brands, in addition to exclusive interviews with leading industry thought leaders. If you like the podcast, please share with a friend, subscribe, and leave a review on iTunes.
This podcast is about you and for you, meaning everyone listening, this podcast is built around those core principles. It's about helping brands get their products on more retail shelves and in the hands of more shoppers. It's about teaching those best practices. I am here to support you and provide you with a roadmap for your success.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session68
Emerging brands struggle to get up and running as there is a lot to consider when launching and building a brand. FMI is committed to helping these brands by providing the resources young brands need
This episode's FREE download
Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success.
CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY STRATEGIES COURSE
Thank you for listening. I really appreciate you listening to this podcast. This podcast is about you and it's for you. I'm working hard to provide actionable insights and strategic solutions to get your brand on more retailer shelves and in the hands of more shoppers with simple, easy to use and adopt strategies to give you an equal seat at the table with big brands, in addition to exclusive interviews with leading industry thought leaders. If you like the podcast, please share with a friend, subscribe, and leave a review on iTunes.
This podcast is about you and for you, meaning everyone listening, this podcast is built around those core principles. It's about helping brands get their products on more retail shelves and in the hands of more shoppers. It's about teaching those best practices. I am here to support you and provide you with a roadmap for your success. Here is Julie Pryor at Food Marketing Institute FMI
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session67
Small brands have a lot in common. They all experience similar growing pains. Most struggle to find quality help that gives them a sustainable competitive advantage. The difference is going from survival mode to a strong growth model with explosive sales.
This episode's FREE download
Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success.
CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY STRATEGIES COURSE
Today's show is unique. You're going to love this. I think you're really going to be impressed. Today's show is actually more of a coaching call, where fans of the show who I've been swapping emails with ask me questions, and I help them in real time. I share advice with them that's going to help you as well. These are the same problems, pitfalls, concerns, and issues that all the different brands I talk to share with me. In fact, the strategies that I'm going to share with you are the strategies that you will find in my free Turnkey Sales Story Strategies course, so a little bit of background.
I've been a retailer, I've been a manufacturer, I've been a consultant. I've worked with brands in every stage of growth. This is a strategy that I developed early on in my career. A strategy that helped me outperform all the big brands that I went up against. I'm talking Procter & Gamble, Frito-Lay, et cetera. You name it.
This strategy has worked time, after time, after time. It's helped the brands that I've supported stand out on a crowded shelf. It's helped me get incremental product placement promotions. It's because of this strategy that I was once able to build a 4,200 bag chip display in the lobby of a major retailer that Frito-Lay used to own. This while working for a small regional brand.
These same strategies also helped me push around with the larger brands in the world. In addition to that, it helped me become the category captain of several different categories, which opened up a lot of incremental doors and gave me a powerful voice in the category.
A voice that allowed me to help shape the category of the retailer. A voice that gave the brand that I was working for a sustainable competitive advantage, including incremental merchandising and product placement that I didn't have to pay extra for. In several situations the retailers actually gave me full access to their data.
Can you imagine the savings that would be for a small brand? Because of this I was the first person they called when they needed incremental product support, merchandising. I was the first person they called when they needed another promotion.
These strategies worked for me and they'll work for you, and the best part is that other brands don't even do this. Especially the big brands. If you've been listening to other episodes of this podcast you've heard leading industry experts validate these strategies. My goal with all the content that I produce, this podcast, the course, is to help you get your brand on more retailer shelves and into the hands of more shoppers.
Before we go any further, I have two questions for you. I want you to be thinking about the answer as you listen to this podcast. One; what other subjects would you like me to cover? Two; what is the most valuable tip that you've learned from this podcast or from other podcasts, that you can bake into your brand's DNA and leverage at retail? Here are Marshall and Elliott Rader of The Gluten Free Bar.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session66
The strength of natural is it’s ability to foster strong vibrant communities, mentoring, advice and business education in addition to support required to help brands succeed. Networking groups provide the glue to boost a brand's prosperity.
This episode's FREE download
Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success.
CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY STRATEGIES COURSE
Welcome. Thank you for listening. I really appreciate you listening to this podcast. This podcast is about you and it's for you. I'm working hard to provide actionable insights and strategic solutions to get your brand on more retailer shelves, and in the hands of more shoppers. With simple, easy to use and adopt strategies to give you an equal seat at the table with a big brand. In addition to interviews with leading industry thought leaders. If you like the podcast, please share it with a friend. Subscribe and leave a review on iTunes. Today's story is about how a couple of friends started a networking group, that grew to be a whole lot more.
At Colorado Food Works, we've definitely realized that there's a lot of need for just this community and so, in addition to some of our larger monthly education, networking events, we're going to start to allow coffee collaborations where they're smaller groups tailored to specific items and round-table those. Colorado Food Works is going to go in whatever direction we see the need to be. And so smaller, collaborations are definitely something that we'll be rolling out later this year. Here are Doug Helbig and Zach Greenberg of Colorado Food Works.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session65
A strong leader compels those around them to be excellent and to find creative solutions to impossible tasks, like reinventing an entire category in 3 months. They are effective community builders focused on making a lasting impact on their customers.
This episode's FREE download
Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success.
CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY STRATEGIES COURSE
I want to thank you for listening. Today's guest has an important message. He said you need to build your story around being an evangelist, and then bringing people along on the journey. Let me explain. Neil shares that there are three important elements to build your story around. First, make it personal. Focus on how you impact others. Two, make it a mission. Make it bigger than yourself. Create a movement. Create a community with a healthy dialogue. Three, get in the mindset. Focus on serving others. Neil shares that the brands that serve others first are the brands that are succeeding today. This is exactly why we do this podcast. Remember, it's about you and it's for you. It's to help get your products on more retailer shelves and in the hands of more shoppers.
Next, we talk about personalization, how your product needs to meet the needs, the specific needs, of your customer. How your product needs to be something different, something unique, something that stands out on the shelf, that aligns with them. Remember, shoppers today have a lot of choices. Shoppers look beyond the four corners of the packages. Shoppers want to feel good about the products they purchase, beginning with yours. This is why your story is so very important. This is why your story needs to resonate. The story that the founder starts with has got to be the exact story with the exact same clarity and excitement and same passion as it's shared with everyone on your team. Neil shares how he was able to leverage this simple strategy to build an iconic brand that changed the industry, that changed the way consumers think about healthy nutrition. Neil was then able to use this strategy to develop his new company, Habit, a company that's focused on personalizing nutrition for the individual.
Personalization is the next big thing in CPG. It's what consumers are looking for today. The brand and the retailers that are able to focus are delivering at a high level, delivering personal value to their customers, are the ones that are winning on shelf and beyond. Here is Neil Grimmer of Habit and Plum Organics
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session64
Effective brand messaging is critical to the success of every brand. Shoppers can’t buy products they don’t know about. A blend of strategies used by iconic brands with the creative grassroots tactics and proper funding can accelerate your brands growth
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session63
Retailers want and need brands willing and able to provide actionable insights to grow sales and increase shopper loyalty. Any brand can be a category leader. How a small brand leveraged advanced strategies to gain a competitive advantage with big brands.
This episode's FREE downloadable guide
Nothing happens until someone buys your product and shoppers can’t buy what they can’t find. The path to sustainable sales and getting your product onto more retailers shelves and into the hands of more shoppers.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Top 10 Strategies To Meet Your Business Goals
Today, I have the privilege of sharing with you a conversation that I had with a legacy natural brand that has adopted some strategic principles that I talk about a lot on this podcast. Let me explain. If you've been listening for a while, you know that I mentor and work with a lot of brands in the natural channel, that includes retailers as well. The majority of questions I receive are regarding how do you implement the strategies big brands use and stay true to your mission? How do you become more strategic? How do you compete head-to-head toe to toe with the big brands without becoming like them? The underlying concern is how do you stay focused on main street as opposed to being focused on wall street, where some brands unfortunately, switch their focus from their mission statement to their income statement? In other words, they focus more on the bottom line and the corporate profits than on the core mission the brand was usually started with.
Today's story is about a legacy brand that accelerated their mission by leveraging the advanced strategies that we talked about on this podcast in my course and in all of my content. As a result, they've been able to go head-to-head, toe to toe with the most sophisticated brands in their category. They are looked to as a category leader. In this episode, you're going to hear how the brand leverages their capabilities at shelf to help retailers' gross sales in their categories. This is what every retailer wants and needs— savvy brands willing and able to step up and take a leadership role in their category, to help them drive sales within their store, beginning with focusing on the customers' needs first and foremost and by giving shoppers what they really want, quality healthy products.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session62
Most healthy brands first appear on natural retailer shelves. They are experts in providing tremendous value, customer service and product education to shoppers. Natural retailers who collaborate with brands gain a significant competitive advantage.
This episode's FREE downloadable guide
Real shopper loyalty is earned not found on plastic cards. Your brand’s real strength is its ability to convert casual customers into brand ambassadors.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Merchandising Checklist To Grow Sales and Shopper Loyalty
On this podcast, we spend a lot of time talking about brands, brand strategy as well as how brands can leverage their unique mission to drive sales on retailer sales and to get their product in the hands of more shoppers. Today, we're going to talk about the one thing that all brands have in common, whether it's online or in a traditional brick and mortar store. The retailers when customers usually find products for the first time and it's how a brand makes its first impression and where it begins to build their loyal community. There are a lot of different retailers that brands can choose to launch their products in. None are perhaps more important than the independent natural retailer. This is because natural retailers are where brands typically get their start. It's the independent retailer that is responsible for launching many other brands that you know and like today.
It's the independent retailer that gave that brand a start that first gave it life. It's for this reason that I say that the natural independent retailers are the heart and soul of natural. Let's face it. It's a lot harder to get distribution at a large retailer where you have no track record, you have no proven success story. I'm not saying that it's impossible. Let's be honest though. It's a lot harder to build distribution in a large retailer unless you have a lot of money to buy the shop space. Brands know that the best opportunity that they have to grow sales is to start with where their customers are shopping, natural retailers and especially independent natural retailers are where customers go to learn about nutrients to find healthy, better for you products that they can't find in larger stores. The success of an independent retailer is tied directly to their relationship with the brands on their shelves.
On today's podcast, we talk about different ways that brands can help independent retailers succeed and grow. Remember, this podcast is about you and for you. The strategies, tips and tricksthat we share are designed specifically to help you help the retailer grow sales by leveraging your brand, which of course in turn, helps you grow sales and helps you develop a loyal community. Stay tuned in the end for today's freebie. If you like this podcast, please subscribe, share with a friend and leave a review on iTunes. Now, let's roll up our sleeves and get started. Here is Corinne Shindelar of INFRA (Independent Natural Food Retailers Association) / The Climate Collaborative.
Here's Corinne Shindelar of INFRA (Independent Natural Food Retailers Association) and The Climate Collaborative
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session61
Brand relevance is changing the way consumers shop. Personalization is driving the conversation between brands and shoppers. The old rules no longer apply. Creative disruptive brands can amplify their voice with a compelling selling story.
This episode's FREE download
Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success.
CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY STRATEGIES COURSE
The theme for today's episode is complacency, and how every brand needs to fight against it. How every brand needs to strive continually to be better than every other brand on the shelf, in the market, and in their category.
Let's face it: The last thing you want to do is get lost in all the noise, and the clutter in your category. So how do you stand out? How do you differentiate yourself? How do you make a mark in the category? More importantly, how do you get your product on more retailer's shelves, and into the hands of more shoppers?
This impacts every brand. And I do mean every brand. Whether you're online, or a traditional brick and mortar, or use a blended strategy, this is the one thing that every brand needs to fight against.
In the words of our guest today, he says that you need to swim faster. You need to work harder. You need to be better than every other product on the shelf. So how do you do that? How do you stay on top of the competition? How do you stay relevant in front of the eyes of the consumerand of the retailer? And how do you do it without going broke in the process?
That's where this podcast comes in, and other resources like it. Think about it: this podcast is more than just entertainment. It's an opportunity to sit down, one on one, with the thought leadersin the industry. To be inspired by their stories, and to learn from them.
Today I have the privilege to introduce you to Michael Sansolo. I've known Michael for quite a while. As a leading industry voice, as a thought leader, as an author, as a keynote and featured speaker at several industry events, Michael brings a unique perspective to the industry by the way that he looks beyond the four corners of the package, or more importantly beyond the four corners of the store.
Michael focuses on trends outside of retail to better understand what's coming up, what's next. In a minute, for example, you're gonna hear a story about how a brand uses personalization to help build a relationship between the customer and the brand.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session60
Ever wish you had a crystal ball? Leveraging the advanced strategies big brands use helps you compete more effectively, saves you valuable time and money, provides you with actionable insights into future trends and a significant competitive advantage.
This episode's FREE downloadable guide
Your market basket includes all items shoppers purchase on each shopping trip. Health conscious shoppers spend more than regular shoppers. Learn how to leverage the importance of your shopper to drive sustainable sales and increase shopper loyalty.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: 11 Key Strategies To Increase Market Basket Size
If you've been listening to this podcast for a while, consuming any of the articles that I write, or if you've taken my free Turnkey Sales Stories Strategies course,you've heard me continually talk about the importance of strategies. Solid business strategies to help your brand grow sales by getting on more retailers' shelves, and into the hands of more shoppers. Properly executing these strategies is like pouring rocket fuel on your growth. It can give you a significant competitive advantage in any economy, and in any channel.
Today's story is proof that these advanced strategies work, and that they can help you, too. Today, I'm thrilled to have Steve Hughes on the podcast to share with you his stories about the education he received in traditional CPG. And how he leveraged that education to help him build brands in natural. Steve has an impressive background, and he truly is an inspirational leader.
You've heard me interview a couple of the people that worked for him in the past, TJ McIntyreand Alex Hannifen, both from previous podcasts. They both shared their insights and how the mentoring and the coaching and the guidance that Steve gave them helped them earn the positions that they're in today as industry leaders.
You probably know Steve from his success at Boulder Brands, how he grew that brand and turned it into a major success. How he was able to compete head to head, toe to toe with the most sophisticated brands by using these strategies that we've been talking about.
Today, Steve and I have a great conversation about how he leveraged these strategies, strategies that any brand can use, and should use. We also share tips and tricks as well as insights into what we believe the future of natural CPG is going to look like.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session59
It’s easier to begin with a mission in mind. The strength of small brands is their ability to to be agile and adaptive. Mission driven brands are changing the way we shop and the choices we make. Natural brands are influencing the choices big brands make
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session58
The strength of every brand is it’s ability to communicate beyond the four corners of its package. Shoppers demand authenticity and transparency beginning with the promise your brand makes. Amplifying the message is how you build loyalty & repeat sales.
This episode's FREE downloadable guide
Consumers want and appreciate brands and retailers who make shopping easy, convenient and save them time. Learn strategies to help retailers drive sales with your brand.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Effective Merchandising Strategies
Today I want to introduce you to someone I’ve known for quite a while. I bump into him at a lot of networking events, trade shows and even around town. I’ve always known Steve to be a great communicator. He knows everybody. Steve’s the kind of guy that will go out of his way to make an introduction or to help support you with advice and by introducing you to the right people that can help solve your problem. This is at the core of what makes natural natural. One of the main reasons I wanted to invite Steve on today is because a couple years ago I had the privilege of speaking alongside Steve at a SupplySide West event. The topic was on food labeling, specifically non-GMO. When Steve got up at the talk I had the rare privilege of getting to know him in an entirely different light. His passion, his ability to communicate about the importance of knowing what’s in your food and why it mattered so much to him. The argument Steve made would have swayed any jury. His message was personal and from the heart. This is one of the main reasons I wanted to introduce Steve to you and to bring him on the podcast.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session57
Do you know what a vision quest is? It’s a search for a higher meaning and purpose. Learn how an iconic brand was born out of purpose and mission and is now leading an important movement and changing countless lives in the process.
This episode's FREE downloadable guide
Brokers are an extension of your sales team. Help them succeed through accountability to maximize sales, increase distribution & accelerate growth.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Simple Solutions To Maximize Broker Effectiveness
If you’ve been tuning in much, you’ve heard me say repeatedly I love talking to entrepreneurial leaders. I love hearing their stories, how their brand got started. Typically, their story begins with a solution that they were trying to fill for their own needs or for someone that they know, cared about, and love. Today’s story is really unique. You’re going to love it. Today’s story is about someone who took a vision quest to China, to a foreign country. She and her partner took the time to learn how the farmers are producing their product, the crop, the rice. They took the time to get to know the farmers, to understand how they produce the rice, why it was unique, and what is important about it, and then find a way to improve upon it.
They seek to understand before they seek to be understood as Stephen Covey would say. As a result, they uncovered a new passion. They didn’t go to China to learn how to grow rice, to start a rice business. They went to China on a vision quest to find a purpose that was bigger than them, something that they could get behind. What they found was a love and a passion for new products, something that had been somewhat undiscovered. They instantly saw a niche, an opportunity to help the local community, the farmers, and to help provide a new sustainable source of income. They also identified a better way for them to produce their crops, and then take their crops to market. What I want to share here is what makes natural natural.
What inspires natural are people that look beyond themselves, people that focus on solving a real problem, people that come up with a creative and innovative, and inspirational idea, build a solid selling story around, and add rocket fuel to it as a result. Today’s story is about Lotus Foods, their products, and how they continue to inspire and change the industry for good including their work with a Climate Collaborative, OSC2 and beyond, they’re taking a leadership role in the way that rice is produced, leveraging their strategy of one crop per drop.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session56
Behind every mission is a champion working tirelessly fighting the good fight on behalf of us all. A true champion unites us in a common goal. Healthy food, clean air and water are the pillars of a quality life. Natural brands work to amplify the message.
This episode's FREE download
Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success.
CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY STRATEGIES COURSE
Today’s story’s is about someone who made a lasting change, someone that’s been working her entire life to make a difference, a real difference. Unfortunately, I think too many people take for granted the air we breathe, the water we drink, the planet that we live on. One of the things that makes natural natural are the committed brands, retailers and shoppers who go out of their way to support a community, to give back, to do more, and to be more.
Today’s story is about a champion who united us on so many important fronts, who gave us a strong united voice, who is instrumental in developing the platforms that we now stand behind. Like the Organic Trade Association, the Sustainable Food Trade Association, Climate Collaborative, and many other important initiatives.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session55
All brands wish for a crystal ball wanting to better understand retailers. Retailers want brands to take a leadership role in their categories and they want actionable insights they don’t have access to. Effective story telling is what sets brands apart.
This episode's FREE download
Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success.
CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY STRATEGIES COURSE
Welcome, have you ever wanted to ask a retailer what they really want? I mean, really have a sit down conversation with them, and pick their brain and find out how does a brand be successful in their stores? You’ve been repeatedly told what paperwork you need, what forms you need to fill out, what you need to have when you show up to a category review. Today’s episode goes well beyond that. We talk about exactly what retailers want and need from you.
Let’s be honest, there’s a big difference between how big brands, and small brands interact with retailers. Have you ever wondered why that is? The reason this show exists, and the reason that I put out all the content that I put out is to answer this exact question. To help give brands an equal seat at the table with the most sophisticated brands in any category. To help small brands compete head-to-head, toe-to-toe in any category, in any channel, and in any economy. My mission is to make our healthy way of life more accessible by getting your products on more retailer shelves, and into the hands of more shoppers. How do I do that? Beyond my content, my course and this podcast, I invite thought leaders from this industry to share with you their thoughts, their advice, their wisdom. You’ve heard me say repeatedly that this podcast is about you, and it’s for you.
Today’s special guest is a former retailer with experience with small retailers, as well as one of the largest retailers in the country. He and his team were responsible for making Kroger the number one retailer for organic foods a couple years ago. My special guest today is Mathis Martines.
On today’s podcast we have an in depth conversation about what retailers really want, what they really need, and how they need brands to step up and help them succeed, and grow their categories. What we share goes well beyond an incubator, business school, seminar, or program out there. We share with you the road map to success. The skills that every brand needs to know to become a category leader. To stand out on a crowded shelf, and to build sustainable sales. We talk about the strategies to help small brands close the gap, and level the playing field.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session54
Starting a brand is hard work. It challenges every aspect of your person. Brands that succeed and grow are born out of a “never give up” attitude and a focused dedication to solving a specific problem. Personalized mission-driven energy accelerates growth
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session53
Brands stories that resonate and connect with shoppers help them stand out on crowded shelves and appear in more shopping baskets. They inspire brand evangelism and fierce loyalty. This is accomplished through consistent and impassioned storytelling.
This episode's FREE download
Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success.
CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY STRATEGIES COURSE
Today’s story is from an industry thought leader that says that usage occasion disruption is one of the most important things that every brand should be focused on. He shares that the most effective way to do this is through storytelling. Jon Sebastiani is a master storyteller. So what do I mean about that, and why is this important?
Jon grew up in the wine business, and in the wine business, people learn how to tell stories about how the grapes are unique to the climate, to the ground. They talk about the importance of a vintage and why that vintage is unique or different from any other vintage out there. They tell stories to help us identify with the products, stories that help us fall in love with a product before we’ve even tasted it.
Think about it. What’s the difference between a $2 and a $2,000 bottle of wine? Why would anyone pay so much for a bottle of wine? It’s the anticipation. It’s the theater. It’s the story behind the bottle of wine. Jon used these strategies to create a disruptive brand, to re-create a category. His message wasn’t focused on, well, this is a blue box or this is a green box or this is something unique. Instead, he built a story around why his product was so unique, why this is something everyone had to taste, everyone had to try.
Jon’s ability to effectively tell a story that was crafted in the uniqueness of the product, again, the usage disruptive occasion, that helped consumers identify with the product that brought new consumers into this category. Today, Jon shares his story with us and, more importantly, how he uses these strategies today with the new brands that he’s created as well as the brands that he’s invested in. I’ve listened to Jon speak on stage a few times and I’ve had the privilege of meeting him in person this year as a mentor for the Expo Pitch Slam. Jon was a judge.
He’s even more inspirational in person. You’re going to love this podcast. I invited Jon to be a guest today to share with you how he uses romance to effectively tell a story, how he uses his story to change the way people talk about food, think about it. You’ve heard the story “You need to sell the sizzle, not the steak.” This is the strategy I talk about a lot. Brands need to have an effective selling story. They need to be more than just a package on the shelf. They need to help retailers grow sustainable category sales by leveraging their product.
This is how a brand becomes more than just an ATM machine. This is how a brand stands out on a crowded shelf. This is how a brand gets their product on more retailers’ shelves and into the hands of more shoppers.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session52
One person can make a lasting and dramatic impact on the way we celebrate food and how it unites our community. Authentic humility and purpose is what drives mission-focused brands to do more and be more helping shoppers feel good about their purchases
This episode's FREE download
Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success.
CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY STRATEGIES COURSE
I’ve worked in this industry for a long time now, and throughout my career, I’ve had the privilege of meeting and getting to know and working with several amazing thought leaders and industry pioneers. You’ve heard several on this podcast over the past 50 episodes, and you’ll continue to hear more. Today’s story is truly inspirational, about an unsung hero, a quiet and very humble change maker, who focused on his talents and his gifts, saw a problem, and made a change, a change that had a tremendous impact and inspired other thought leaders in the industry to join forces to create a lasting impact, something that affects us all. When we stop and think about our heroes, we think of people like Steve Jobs, or Elan Musk, our heroes that have disrupted the way we think about life.
I was equally humbled to talk to Ahmed today to learn about all the important causes that he’s involved in. Simply put, Ahmed saw a problem, and he solved it. He saw another problem, he solved it. More importantly, he was able to build a community of industry leaders to help him solve some of the biggest challenges that we’re faced with, like climate change, the need for sustainable packaging, the need for fresh, clean drinking water, fair wages, and safe working conditions for farmers, giving people a reason to belong to the community through art and education, eliminating food deserts. I could go on and on. But the reality is, I could not begin to tell the story as well as Ahmed does.
Here's Ahmed Rahim of Numi Organic Tea and OSC2
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
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BrandSecretsAndStrategies.com/session51
Most work to live. The inspired live to work with bold mission-driven visions that fuel their souls. A true leader is someone who humbly nurtures the creative spark within others to be more and do more. Mission and purpose are their guiding principles.
This episode's FREE downloadable guide
Each of us needs to perform basic retail math calculations but it's not always possible to remember every formula, especially if you don't use them on a regular basis. Here's a quick cheat sheet with some of the most important formulas you need to know.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Retail Math Cheat Sheet
This week's story is about an inspiring entrepreneur, a real thought leader in our community whose advices us to have a bold vision and humility. In her story, she literally shares with us how she rose from the ashes to become the entrepreneur and the leader that she is. In this episode, we both talk about how we had a similar upbringing in terms of we went to traditional school, we got a traditional education, and how it really didn't fuel our souls. This is a common dilemma that a lot of people face. What she shares with us is how she was able to take her knowledge and her passion to give back, and to do something more, and to be able to craft a career that fuels her soul and gives her a great work life balance that she uses to inspire those around her.
I love the passion that she shares with us. Her enthusiasm and her zest for life is contagious. Sheryl shares a wonderful story about a brand that was born out of a mission and how it's disrupting the category. She believes that we all have something unique to be shared. Her job as the Chief Love Officer is to nurture and inspire others to be more and to do more. Her greatest success comes from the thriving community she built around a bold vision inspired by humility and purpose.
Here's Sheryl OLoughlin of REBBL and Clif Bar
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
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Download the show notes here:
BrandSecretsAndStrategies.com/session50
Natural organic products are fueling sustainable sales across all categories and all channels. Health-focused shoppers base their buying decisions on quality, not price. They do not compromise. They demand transparency and authenticity.
This episode's FREE download
Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success.
CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY STRATEGIES COURSE
Natural is the R&D in the CPG industry. Natural, organic brands are driving sustainable growth across all channels. Natural and organic consumers are not motivated by price alone. They base their buying decisions on transparency, clean label ingredients that are not only meet their nutritional needs, but products that they can trust. These consumers do their research, going beyond the four corners of the package. They vote with their dollars, purchasing products from a sustainable and mission-based brands, brands that provide true innovation that are closely aligned with their core customer, and remain true to their mission, and are steadily capturing market share.
For those who don't know me, I'm the first person certified at the highest level category management proficiency, Certified Professional, Strategic Advisor, a CPSA, something I'm very proud of. In addition to speaking at various events like this, I've written over 300 articles that have been published nationally and internationally. In addition to that, I wrote the article, “Mainstreaming Category Management, Natural products sales trends and how to capitalize on them in the 2016 Category Management Handbook, I have a Turnkey Sales Story Strategies course and a popular industry podcast.
I just finished a four-part webinar series for the Category Management Association. You can view those on their site, or I've actually converted the audio files too onto my podcast. So you can listen to them there. This presentation will be made available to everyone. If you want to download it, please go to categorymanagementsolutions.com/CMA2018.
My mission is to get healthy, natural, organic brands on more retailer shelves and into the hands of more shoppers. And I do this by helping the smaller brands compete head to head, toe to toe with the large brands. And the reason that I'm here, and the reason I did the webinar series is because I helped a large brand understand what makes natural, natural.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session49
"One person can make a difference and change the world”, powerful words that inspired a brand and birthed a mission to do more and to be more. Building a robust community around them, they focused on helping our overlooked and forgotten neighbors.
This episode's FREE download
Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success.
CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY STRATEGIES COURSE
Today's story begins with a single phrase, one person can make a difference and change the world. Some of the most powerful words in the English language. Think about it. This is where dreams begin. This is what this show's about. It's about you and it's for you. It's celebrating thought leaders and brands that go out of their way to make a difference, to give back, to become something more than they currently are, to make a difference, a lasting difference, in our world and in our community. Today's story is about two accidental entrepreneurs.
What I mean by this is that they didn't set out on this path. This is a path that called them. They saw a need and they rose up to the challenge and in the process built a brand that's making a real difference in our community and beyond. When I say our community, I'm talking about the natural channel. I'm talking about all the brands that are going to be inspired by this story to want to do more. One of the key takeaways in this story is how these two accidental entrepreneurs were able to leverage the people around them, how they found a community of people that wanted to help support them by donating their time, by committing to supporting them, by helping them realize their dreams.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session48
Natural is the incubator of the ideas, strategies, and products that are changing the way consumers think about the products they buy & the causes they support. Regenerative business is the next emerging trend championed by disruptive brands & retailers
This episode's FREE downloadable guide
This short guide levels the playing field between small brands and their more sophisticated competitors. It highlights the advanced strategies the big brands use called Category Management - what retailers want.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Strategic Solutions To Grow Your Brand
If you've been listening to this podcast for a while, you hear me talk about what makes natural natural, all the components about natural, why it's important, and how we as a community work together to support one another, how we think beyond the four corners of a package, and how we unite to do more than just sell products, to benefit the planet, to improve our healthy way of life, and much, much more. A couple of episodes ago, you heard me talking with Gary Hirshberg about the importance of regenerative agriculture. That's the starting place for our conversation today, where I'm talking with Neil about regenerative business practices. What I love about the conversation that we're about to share with you is how Neil was able to capitalize on these strategies, and use them, and make them a part of everything he did from when he started and ran a natural food store, all the way up to being a CEO of some of the most prominent and iconic brands in the natural channel.
Neil shares with us his passion for regenerative business practices and how he incorporated those strategies at the Climate Collaborative and OSC2, in addition to the many other groups that he works with.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session47
Behind every successful entrepreneur is a thriving community mentoring, nurturing, and encouraging them. This explodes their personal and professional growth. Paying it forward to emerging brands is at the heart of what makes natural natural
This episode's FREE downloadable guide
Real shopper loyalty is earned not found on plastic cards. Your brand’s real strength is its ability to convert casual customers into brand ambassadors.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Merchandising Checklist To Grow Sales and Shopper Loyalty
Behind every successful entrepreneur is a thriving community mentoring, nurturing, and encouraging them. This explodes their personal and professional growth. Paying it forward to emerging brands is at the heart of what makes natural natural.
Today's story has several different parts. The first is a story about someone who is passionate about food, who grew up in an industry that was inspired by the thought leaders around her that took that energy and that passion and turned it into a viable business that's very successful today.
The next part is about how she inspired others around her by helping to build that community to help support other small nurturing brands. Her passionate, bright spirit is infectious. She's able to communicate that to help other brands, giving back to her community to help foster that spirit of growth and innovation to inspire the next generation of entrepreneurs.
The next part of our story is about how Alex was able to successfully build her brand in an alternative channel and help leverage that to gain traction at traditional retail.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session46
Knowledge is power. Nowhere is that more important than in natural. Knowing your numbers is the key to your success. Fact-based strategies can add rocket fuel to your growth. Hear how an expert leverages these advanced strategies to exceed expectations
This episode's FREE downloadable guide
This short guide levels the playing field between small brands and their more sophisticated competitors. It highlights the advanced strategies the big brands use called Category Management - what retailers want.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Strategic Solutions To Grow Your Brand
Today we're going to be talking about something that's near and dear to my heart. It's the underlying focus of this podcast, and why I launched my free Turnkey Sales Story Strategies course.
Today's story focuses on the importance of the strategies that brands need to use to get their products on more retailer shelves and into the hands of more shoppers. Today's story is about those strategies that brands need to use to help retailers be successful, helping them grow sustainable sales across every category within their store. Sadly, these strategies are not given the focus they need and deserve. And yet, as you're about to hear, these strategies can help you propel your brand and add rocket fuel to your growth.
I chose today's special guest to help you understand the importance and the need for these strategies, and how he's been able to capitalize on these strategies to achieve huge growth across every category that he's worked with and every brand that he's supported. I'd like to introduce you to TJ McIntyre, the CEO of Bobo's Oat Bars.
Here's TJ McIntyre of Bobos Oat Bars
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session45
What makes natural natural is the focus of the panel discussion for the Category Management Association. Thought leaders from Beyond Meat, Alpine Start/Naturally Boulder, and Jackson’s Honest share insights on the trends driving natural product sales
This episode's FREE download
Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success.
CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY STRATEGIES COURSE
The Category Management Association asked me to host a four-part webinar series focused on the natural organic products industry and the trends that are driving sustainable sales across every category and every channel. This is the fourth in the series. This podcast episode is the audio portion of the webinar.
The panel discussion included Daniel Lohman CPSA Organic & CPG Strategic Advisor, CMS4CPG www.CMS4CPG.com, Chuck Muth Chief Growth Officer, Beyond Meat www.beyondmeat.com, Alex Hanifin CEO, Alpine Start / VP, Naturally Boulder www.alpinestartfoods.com www.naturallyboulder.org, and Megan Reamer CEO, Jackson’s Honest www.jacksonshonest.com.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session44
Retailers and brands play an important role in every community. This is part of what makes natural natural. Brands are the glue that bind shoppers together and drives them into stores. Savvy retailers partner with brands focused on meeting consumer’s needs
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session43
Community is at the heart of natural. Working together toward a common purpose is what drives us. Our stories need to educate and inspire consumers to vote with their dollars - helping brands get on retailer’s shelves and into the hands of more shoppers
This episode's FREE download
Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success.
CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY STRATEGIES COURSE
Today's story is about inspiration and education. I have the privilege of interviewing Gary Hirshberg, one of the leading thought leaders in our industry. Gary shares with us the story about how he and his partner started Stonyfield Yogurt. The struggles that they had and how their dedication, and attention to detail, turned it into one of the leading brands in the category.
Gary shares how his commitment to his friends, family, shareholders, employees, the community that he serves and the farmers that support him, helped him remain true to his passion. His dream was to develop a healthy yogurt brand and more importantly to prove that organic farming was sustainable. This was an opportunity for organic farms to prove themselves, to be a viable solution, to help solve many of the food problems that we have today.
We discussed the need for education. The opportunity for brands to help educate consumers and retailers about the sustainability and the viability of organic. We talked about how consumers vote with their dollars and why it's imperative that we speak up and stand up for those farmers that are committed to organic, that are committed to giving back to our healthy way of life and are committed to healthy sustainable farming practices. Gary also talked about how entrepreneurs are pathological optimists and he emphasizes that if you don't ask, you don't get. This mantra helped Gary continually do whatever it took to succeed and to find ways to persevere when everything was going against him.
I want to thank Gary for openly sharing his story and his inspiration to help young healthy organic brands get their start and to stay focused on their core mission and to guard and protect their values. Never compromising or giving into adversity, which causes so many brands to cut corners.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session42
Shoppers want healthy natural products. Big brands and retailers struggle to connect with these shoppers and the brands driving this trend. Learn what is at the heart of natural, why it resonates with consumers and why it matters.
This episode's FREE download
Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success.
CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY STRATEGIES COURSE
Shoppers want healthy natural products. Big brands and retailers struggle to connect with these shoppers and the brands driving this trend. Learn what is at the heart of natural, why it resonates with consumers and why it matters.
Today's episode focuses on what makes natural natural. You've heard me talk about this on a lot of different podcasts, the content that I put out there, the webinars I produce and everything else. This is the underlying question that people keep asking me: What makes natural natural, and why is it important?
Why do they need to pay attention to it? You've probably heard me describe natural as being somewhat like a religion. That in no way means that anyone's trying to be preaching natural. The point being is this, the natural community is more connected to what makes natural natural, the ingredients in the packaging, the ground that the ingredients are grown in, the climate, the environment, every thing that's involved in making food more accessible. This goes well beyond the package or on the shelf. This talks about the story, the underlying story, the mission behind the brand behind the entrepreneur, why they do what they do, and why it's important. The point is simply this: The natural organic brands that we talk about, that we celebrate on this show, are the ones that are driving sustainable sales across every category and every channel.
It's these unique disruptive brands that are changing the way people think about food. At the heart of this discussion, we use words like transparency, clean label, and try to explain what those are and why those matter. Customers want products that they can trust, products that they can rely on to deliver exceptional nutritional value to them and their family. This is about celebrating the food for being something more than just a commodity, something you stick in your mouth. It's about building a community and uniting that community. It's about bringing people together. This is what makes natural natural. And this is why this episode is so important. This is why I do what I do on this podcast, and with the other content I produce.
Today I'm thrilled to introduce you to Robbie Vitrano, a thought leader in this space. He leverages the insights that he gets from all the other thought leaders and brings them together. This session is perhaps one of the most impactful episodes I've had yet in that it addresses that fundamental underlying question that people keep asking me: What makes natural natural? And why this matters.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session41
Savvy entrepreneurs look to industry leaders to help guide, mentor, and inspire them. They know and appreciate learning ways to avoid common pitfalls and accelerate their growth. This shortens their learning curve helping them grow sustainable sales.
This episode's FREE downloadable guide
Real shopper loyalty is earned not found on plastic cards. Your brand’s real strength is its ability to convert casual customers into brand ambassadors.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Merchandising Checklist To Grow Sales and Shopper Loyalty
Savvy entrepreneurs look to industry leaders to help guide, mentor, and inspire them. They know and appreciate learning ways to avoid common pitfalls and accelerate their growth. This shortens their learning curve helping them grow sustainable sales.
The underlying theme of this podcast is that it's about you and it's for you. It's about helping to identify resources to help you grow your brand and to help you help your retail partners compete more effectively. In today's story, we talk about an entrepreneur that almost by accident created a special niche in the industry. His secret sauce is being able to bring young entrepreneurs into a room together with some of the leading thought-leaders in the industry, essentially providing a mastermind group for anyone looking to grow a brand.
Today's guest is John Craven, the Founder and CEO of BevNET. I've had the privilege of knowing John for quite a while including being a featured speaker on BevNET Live, supporting some of his tabletops where young brands can get expert advice, and participating in FBU University, now called Project NOSH.
In episode 32, I had a great discussion with Phil Lempert, The Supermarket Guru, about how brands need to be walking the store shelves, and more importantly they need to know what's going on outside of their market. They need to be paying attention to trends in the marketplace and what different retailers are doing. John and his team at BevNET provide this information in an easy to digest format, with expert commentary.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session40
Shoppers want healthy natural organic products. Organic produce is the gateway to driving sustainable natural organic sales in center store. This is the audio recording of the presentation I facilitated for the Category Management Association.
This episode's FREE download
Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success.
CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY STRATEGIES COURSE
Shoppers want healthy natural organic products. Organic produce is the gateway to driving sustainable natural organic sales in center store. This is the audio recording of the presentation I facilitated for the Category Management Association.
The Category Management Association reached out to me to facilitate four webinars geared toward helping mainstream retailers and brands understand what makes natural natural. Today's podcast includes the audio from the third in the series, all about produce and how produce is driving center store sales.
As consumers begin to experiment with organic and they try to understand and learn a little bit more about it, it's easier for them to make the connection between produce and other products within the store. The key point here is that produce is what drives sales in center store by helping those consumers understand and appreciate the value of natural organic products on the perimeter of the store and how they relate to other categories within the store.
If you'd like to download the presentation that we refer to in this webinar, you can easily access it at categorymanagementsolutions.com/cma3. As a little bit of additional background, the Category Management Association (CMA) defines the standards of category management proficiency. There are three levels; CPCA, CPCM, and CPSA. I'm a Certified Professional Strategic Advisor (CPSA). The CMA also provides a wealth of information and resources to help support their members which predominantly include mainstream brands and retailers. For any natural companies listening, the reason this matters is because category management includes the advanced strategies that the big brands rely heavily upon. The point being is that if you want to play at that level, you need to BE at that level. That's what the focus of this podcast is, all about to help small natural brands and retailers compete head-to-head, toe-to-toe with the big guys.
I would like to thank the CMA for supporting this important cause and for bringing this information to you. If you want to learn more about the CMA and how they work with brands, you can always connect with me or reach out to them directly. I'll put links to them and Category partners, my guest on this webinar, in the show notes and on this podcast webpage.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
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Mission-based brands resonate with consumers. Shoppers want to feel good about the products they purchase. Seth shares his journey as an activist to entrepreneur, industry thought leader, and no compromise iconic brand builder.
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Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success.
CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY STRATEGIES COURSE
Mission-based brands resonate with consumers. Shoppers want to feel good about the products they purchase. Seth shares his journey as an activist to entrepreneur, industry thought leader, and no compromise iconic brand builder.
Today's story is about the importance of your mission. Your mission, what your brand stands for. Not just that you want to get a product into the hands of more consumers, but more importantly, what does your product stand for beyond the four corners of your package? Let's face it, no matter how inspired a consumer is, not everyone has the capability of taking time off work to repair a devastated village, to teach someone how to read and write when they don't have schools, to help make health care more accessible.
Today's story comes from thought leader, Seth Goldman, with Honest Tea. Learn how Seth has baked in his passion for activism into the DNA of Honest Tea, and how he's been able to help communicate the value of that to retailers. In his story today Seth shares with us how he can help consumers feel better about the products that they're buying, while delivering incredible value at the shelf by giving consumers what they really want and need.
We also talked about how Seth was able to help a big brand stay true to the values of Honest Tea, which has helped him extend his mission into even the McDonald's happy meal. In addition to this, you're going to learn about other passions Seth has for evangelism, including his journey to Beyond Meat, and how he's working to help Beyond Meat get on more retailer shelves and into the hands of more shoppers.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
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BrandSecretsAndStrategies.com/session38
Natural products are champions for the environment. Shoppers want to feel good about their purchases including how their choices positively impact the environment, climate and the health of our planet. Learn how a grass roots movement is leading the way
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Real shopper loyalty is earned not found on plastic cards. Your brand’s real strength is its ability to convert casual customers into brand ambassadors.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Merchandising Checklist To Grow Sales and Shopper Loyalty
Natural products are champions for the environment. Shoppers want to feel good about their purchases including how their choices positively impact the environment, climate and the health of our planet. Learn how a grass roots movement is leading the way.
As you listen to this podcast, you'll routinely hear me talk about how important it is for these brands to be tied to a cause bigger themselves, tied to causes that are focused on giving back, on local, healthier, food solutions that are more nutritious for us. And one of my favorite focus areas is giving back to the world. Helping to make our world a better place, by reducing carbon footprint, by reducing the amount of pollution we create, with a focus on sustainable packaging. This has already been the focus of a few podcasts, and it will be the focus of future topics.
In fact, I'm so passionate about this, I'm going to use this as one of the lessons in my future courses. Here's why it matters. If you're going to merchandise your product on a shelf and drive customers into a store, you need to have packaging that fits the shelf, that helps your product stand out in a crowded shelf, and more importantly, gives consumers an opportunity to feel good about your purchase, not because of what's in the package, but the package itself.
Today I have the honor of speaking with Lara Dickinson, who is the Co-Founder and Executive Director of OSC2, an organization focused on the important things that we're talking about on this podcast, and especially in this intro. I had the privilege of meeting with Lara at a breakfast they hosted at Expo West. It was inspirational. The different speakers shared their thoughts and beliefs on what's going on in the world, along with their commitment to do good.
In addition to that, during this breakfast, I also had a chance to listen to and learn a little bit more about the Climate Collaborative, which is closely tied to OSC2. I will include links to both OSC2 and the Climate Collaborative in the show notes, and on this podcast webpage.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
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Download the show notes here:
BrandSecretsAndStrategies.com/session37
A compelling selling story is the key to every brand’s success. It is the key to getting your products on retailer’s shelves. It must include rich actionable insights about how your loyal consumers shop the category as well as fact-based recommendations
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
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Download the show notes here:
BrandSecretsAndStrategies.com/session36
Savvy brands are experts at meeting their customer’s needs & helping to connect retailers with their loyal shoppers. This is where the real power of a brand at retail is important. Retailers need to partner with brands to satisfy shoppers and drive sales.
This episode's FREE download
Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success.
CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY STRATEGIES COURSE
Savvy brands are experts at meeting their customer's needs & helping to connect retailers with their loyal shoppers. This is where the real power of a brand at retail is important. Retailers need to partner with brands to satisfy shoppers and drive sales
While doing research for today's podcast, I was doing research into our guest and into the brand as I always do. I was reminded of the story this time of the movie Field of Dreams where the theme was if you build it, they will come. In today's story, I learned about Ethan Brown and his journey to solve some of the problems of the we talk about on this podcast in different ways. For example, talking about making our healthy way of life more accessible by producing alternative solutions for people who are trying to watch their cholesterol or their blood pressure or some of those other health issues or concerns that so many people are focused on, in addition to that, helping our environment, by reducing greenhouse gases and reducing the number of animals that are required to produce food for us.
Ethan Brown is the founder of Beyond Meat. I highly recommend that you listen to the podcast episode that he did with NPR on their website. I will put a link to it in the show notes and on this episode's webpage. I love working with, interviewing and speaking to disruptive brands that are trying to differentiate themselves through authentic, mission based objectives. This is something that the brand takes on because it's part of their DNA. It's not something that they're doing to try to gain extra support. It is who they are. They give back. On today's episode, I have the privilege of talking to Chuck who is Beyond Meat's Chief Growth Officer.
Chuck was kind enough to share with us, how a brand can leverage social media and consumer demand to help them get their products on retailer's shelves and into the hands of more consumers while helping to guide retailers to understand and educate them on the new trends in the marketplace, to help them give their customers the products and the solutions that they're looking for. It's a relationship between the brands and the retailers that we're trying to foster here on this podcast and in all of my content and in my free course. Today, Chuck talks about how they're able to leverage their story at retail, to help retailers carve out a space for them to meet the needs of that health conscious consumer that is looking for alternative solutions, to support their needs and the needs of their family.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
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Download the show notes here:
BrandSecretsAndStrategies.com/session35
Plant-based foods fulfill consumer’s needs for healthy innovative products. This growing trend is driving sales across all categories. Be inspired by Daiya, a brand and founding member of the Plant-Based Food Association leading this revolution!
This episode's FREE download
Your brand's selling story is the cornerstone of all effective business-building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success.
CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY STRATEGIES COURSE
Plant based foods fulfill consumer’s needs for healthy innovative products. This growing trend is driving sales across all categories. Be inspired by Daiya, a brand and founding member of the Plant Based Food Association leading this revolution!
Throughout this podcast and all of my content, I talk about the new trends in the marketplace. I talk about how leading disruptive brands are really making an impact by helping retailers meet the needs of their consumers and their shoppers, by providing the items that their shoppers want to buy. The next focus is how to help the retailers merchandise and take advantage of these strategies, these products, how to leverage them to drive traffic in their store and profitable, sustainable sales across every category. Then to follow up, how does that retailer use those products to drive sales across the entire store? What I mean by that is that consumers that buy healthy products, whether it be organic, plant-based, etc., tend to spend more money buying other products, premium products, across the entire store, because those consumers understand that if you are what you eat, then eating food that properly provides nutrition for your body is going to fuel you longer. In the long run, even though it's a few pennies more at the register, it's actually cheaper for you, and that's the basis of everything I teach, everything I talk about.
Today's guest helps me amplify that message by helping consumers understand why these products are important, why they matter, and then also helping the retailer understand how to leverage these products to help those consumers find the solutions they want. My guest on this episode is Mike Cooke, the VP of Sales for Daiya Foods, a plant-based brand that is revolutionizing the way that consumers think about plant-based products. Here's why it matters. Consumers are looking for healthier options, and plant-based is one of those options that consumers are flocking toward.
It's one of those solutions, one of those product solutions, those meal solutions that consumers are actively choosing to add to their diet. Not because they're trying to become vegan, but rather because they're looking for other products to add to their menu that help support them in their goal toward becoming healthier. We also talk about the Plant Based Food Association, which is driving this conversation not only at retail, but across the entire food ecosystem, across all CPG, and helping to support it with legislation. That ensures that plant-based foods have an equal voice with retailers, and within all of CPG.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session34
Perseverance, sweat, hard work, and a quality team are the recipe for building a solid brand. Inspiring natural brands align with worthy causes. Mission-based causes are in their DNA. Care2 amplifies their message while being social warriors for good.
This episode's FREE download
Your brand's selling story is the cornerstone of all effective business-building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success.
CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY STRATEGIES COURSE
Perseverance, sweat, hard work, and a quality team are the recipe for building a solid brand. Inspiring natural brands align with worthy causes. Mission-based causes are in their DNA. Care2 amplifies their message while being social warriors for good.
Today's story comes from an entrepreneur that tried a lot of different things before successfully getting his brand on shelves and in the public eye, while becoming a social warrior for good. At the heart of his message, you hear him talk about perseverance, about how you've got to continually work hard, and that a large part of your journey requires you to talk to a lot of different customers to get your product in front of live customers and talk to them and sample things and ask them, "What do you like? What do you like better?"
His story is the ultimate rags to riches entrepreneurial story. When I use the term riches here, I'm talking about the richness of having a successful brand, of being able to accomplish what few do, to be able to come up with a creative solution, snacking solution that customers love, that they evangelize. That to me is the definition of success in this industry.
As my guest shares, this is where you begin the customer journey. This is where you need to put all your focus on first, because customers will reward you if you provide a solution that they're looking for that meets their needs.
Today's story is about a young brand that started out with really no focus, no plan, and yet he was able to turn his determination into a successful brand, and in the process became a social warrior for good. Today's guest is Justin Perkins of OLOMOMO and Care2.
What's fascinating about Justin's story is that it resonates with so many of us that have an entrepreneurial spirit. Despite all the challenges that he ran into, Justin never gave up. Justin shares with us today his story about how he was able to successfully build a brand and in the process, he was able to successfully connect consumers to important causes.
As a business owner, he talks about the strategies and the challenges that he ran into in terms of getting his product on shelves, and then he talks about how he transitioned his product to an online marketplace and how digital marketing strategy helped him get his products in the hands of more consumers.
In addition, Justin shares with us how he became a social warrior for good and how Care2 is impacting a lot of lives, how to improve the way we communicate social change and social justice through social media and through email marketing, the power of a solid digital marketing strategy.
I'm excited to introduce you to Justin Perkins. Here he is. Hi Justin. Thank you for coming on today. Before we get started, I'd like to learn a little bit more about you, how you started, and what took you on this journey from entrepreneur to social warrior.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
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BrandSecretsAndStrategies.com/session33
What retailers and shoppers really want. How to get your brand on the shelf. Dan and Phil candidly discuss market changes, insights, trends, small brands and the future of the CPG industry
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Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success.
CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY STRATEGIES COURSE
What retailers and shoppers really want. How to get your brand on the shelf. Dan and Phil candidly discuss market changes, insights, trends, small brands and the future of the CPG industry
If you've been listening to this podcast, reading any of my content, or going through my free course, Turnkey Sales Story Strategies, you've heard me say repeatedly, time after time, that you need to be an expert in your product, your consumer, your competition, the category, other categories that are associated and related to your products. In other words, what consumers buy when they buy your product, and the retailer. Not just one retailer, but every retailer you compete against. Every competitor, everyone on the shelf, the same shelf that you're on. Well, the challenge that faces literally every brand out there is we get so busy, so immersed in what we're doing that we get blinders on. We forget, or sometimes, just can't see what is going on around the corner, in the next market, in retail, et cetera.
Today's guest solves that problem. I am excited to introduce you to Phil Lempert, the Supermarket Guru. The reason that Phil is so important to this audience, to this message, is that he has been working for years now to communicate what's going on in different markets, different retailers, across different channels, et cetera. In other words, Phil is giving you that unique opportunity to see what's happening next door, in the next retailer, in the next category, et cetera. Phil's content has just been amazing. He's an icon in the industry. He's been a featured speaker, a regular contributor to leading publications, and he puts outs so much content, honestly, I don't know how he does it. His content is amazing. He has several different videos that he puts out on a regular basis. He has reports that he puts out, product reviews and other great insights.
I highly recommend that you visit his website to learn more about the resources that he has available to you. Phil is going to help guide you and help you understand, help you get a better picture of what's going on beyond your market. Leverage his resources at retail. I've been using his content for years.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
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Download the show notes here:
BrandSecretsAndStrategies.com/session32
The retail landscape is changing. Brands and retailers need to partner together to better meet the needs of connected consumers through personalization, unified brand messaging that extends beyond the package, and focusing on natural organic growth trends
This episode's FREE download
Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success.
CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY STRATEGIES COURSE
The retail landscape is changing. Brands and retailers need to partner together to better meet the needs of connected consumers through personalization, unified brand messaging that extends beyond the package, and focusing on natural organic growth trends
The retail landscape is changing. Health conscious consumers are looking for retailers to provide a vast selection of products that meet their needs across all categories. Focusing on their needs to drive sustainable category growth is the future of retail.
Shopper attitudes are driving changes. Consumers are looking for solutions that help with healthy aging. Shoppers are continually looking for the “Fountain of Youth” in natural organic products that increase and enhance their health and vitality. Consumers are proactively looking for heathy products to reduce their dependency on medication and doctor visits.
Natural organic products offer the promise of nutrition focusing on "you are what you eat”. If you are what you eat then what you eat matters. Let me explain. If you are what you eat, then if you eat something that doesn't fully meet your nutritional needs, then that product is not going to sustain or satiate you longer. This includes how and where the product's ingredients come from. Grass fed milk provides nutrients not naturally found in other milks.
Consumers want authenticity and transparency in the products they buy. They want products that are free from and organic.
Brands and retailers need to partner together to educate the shopper and help them find the products that best meet their needs. Shoppers have a lot of choices today. If they cannot find what they want at one retailer then they will simply shop another.
This podcast is a recording of a webinar for the Category Management Association. You can download the deck at https://categorymanagementsolutions.com/CMA2. This webinar explores several of the solutions retailers can use to help guide shoppers toward the products that best meet their needs.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
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Download the show notes here:
BrandSecretsAndStrategies.com/session31
Getting your brand on retailers' shelves & into the hands of shoppers was the underlying focus of every talk at Expo West. It was echoed by retailers, industry thought leaders & shared by every brand- the reason for my TURNKEY SALES STORY STRATEGIES course.
This episode's FREE downloadable
Your brand's selling story is the cornerstone of all effective business-building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success.
CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY STRATEGIES COURSE
Getting your brand on retailers shelves & into the hands of shoppers was the underlying focus of most talks at Expo West. It was echoed by retailers, industry thought leaders & shared by most brands- the reason for my TURNKEY SALES STORY STRATEGIES course
Today's show is about getting your brand on retailers' shelves. Before I get into this, I'd like to do a quick recap on Expo. Expo this year was fantastic. I had an opportunity to talk to a lot of listeners as well as see a lot of brands and a lot of friends. The reason I was at Expo, the primary reason is because I was asked to be, I was honored to be asked to be a mentor for the Pitch-Slam. I was on the selection committee that chose the eight finalists. The brand that I mentored this year was a company called made of. They did a phenomenal job, in my mind, a solid number two. They actually made it to the finals four.
One of the top themes throughout Expo West this year is how brands get their products on the shelves and what retailers really want and need. This was something that was echoed in many of the different sessions, many of the different leaders, different retail owners, et cetera, and that's why the show is about this and that's what the show is all about anyhow. In addition to that, there were a lot of incubators. Now, some of the incubators were run by large, big mainstream companies but the challenge that I would have there is that there are only a select few companies that can go through this, a select few new brands.
Last week I released my free course, Turnkey Sales Story Strategies. I'll talk more about that later but this entire course is dedicated toward helping those brands do just that. Another key trend that I saw at Expo is what I'm going to call mentorship. Large brands wanting to take small brands under their wing and help mentor them, help guide them and help educate them on the ways to do business, on how to succeed.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session30
Storytelling is the most effective way to communicate. The power of a good storyteller cannot be underestimated. This impacts every aspect of how and where your products are sold. Your brand's success relies on how effective your storytelling is
This episode's FREE downloadable
Your brand's selling story is the cornerstone of all effective business-building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success.
CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY STRATEGIES COURSE
This ground-breaking training will empower brands seeking to gain a significant competitive advantage. It is packed with little-known secrets, actionable insights and strategic solutions to teach brands how to avoid common pitfalls, expand their retail distribution, reduce wasteful trade spending, improve merchandising and identify key opportunities for sustainable growth.
Storytelling is the most effective way to communicate. The power of a good storyteller cannot be underestimated. The goal of any story is to paint a picture in the other person's mind that they will remember.
Remember the game where you share a story with someone and they in turn share it with someone and so on? The story is usually unrecognizable when it comes back around to you.
This is the challenge that all brands have. Their message gets lost in translation. It gets lost in all of the noise and clutter until it no longer resonates with retailers or customers. This impacts every aspect of how and where your products are sold. Your success relies on how effective your storytelling as it is retold by your sales team, your broker, your distributor, the retailer, the shopper, and so on.
An effective story is one that connects your brand to the customer, one that builds awareness, community and loyalty.
That's what this course will teach you. It will teach you how to get your products on more retailer shelves and into the hands of more shoppers.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session29
Entrepreneurs are some of the most dedicated, driven, & passionate people. They struggle with finding the proper balance between running their daily business and serving their customers. Sell more and save valuable time and money.
This episode's FREE downloadable guide
Nothing happens until someone buys your product and shoppers can’t buy what they can’t find. The path to sustainable sales and getting your product onto more retailers shelves and into the hands of more shoppers.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Top 10 Strategies To Meet Your Business Goals
Entrepreneurs are some of the most dedicated, driven, & passionate people. They struggle with finding the proper balance between running their daily business and serving their customers. Sell more and save valuable time and money.
Today I want to talk to you about something that stifles literally every brand out there, not having enough hours in the day. Seriously, who wouldn't appreciate having more time to do the things that we want to do? The things that we're passionate about, or the things that really help drive our business forward? That's what today's stories are about. This affects everyone, including me. I've noticed that with help, I'm able to get a lot more accomplished. I'm able to serve you, my community, much better as a result. I see this with brands that I work with as well. This includes those young entrepreneurs that are doing everything possible to pinch pennies, while growing their business.
Now, certainly I'm not advocating spending money that you don't have. But the simple reality is this, if you can find a way to hire someone to take some of the mundane, routine tasks off your plate, that's going to give you more freedom to do the things that grow your business. Then the next step is to hire people that can take away or take over some of those projects that distract you from running your business, from being successful. At the end of the day, consumers buy your brand because they love what it stands for, what you stand for. Shoppers want what they want, I say that all the time. Shoppers want to know that they can go into the store and find your product.
If you have something distracting you from getting your product into the hands of more consumers, well, that hurts both you and the consumers really trying to help support you. Think about it. In today's story, Connor reached out to me and shared with me some of the growing pains he had when he was starting a business. In his effort to solve those problems, he created a side business, which actually now is his full time business. But the point is this, he found a way to uncork that bottleneck. He found a way to help him drive sales, and make time for what was important, supporting his customers.
This is the focus of today’s podcast, being laser focused on giving your customer the extraordinary support they need and deserve while removing any distractions that could be handled by someone else.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session28
Natural product brand sales will continue to grow at mainstream retailers. This will benefit us all as it makes our healthy way of life more accessible and affordable. Natural has an advantage because they remain close to their loyal customers
This episode's FREE downloadable guide
This short guide levels the playing field between small brands and their more sophisticated competitors. It highlights the advanced strategies the big brands use called Category Management - what retailers want.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Strategic Solutions To Grow Your Brand
Natural product brand sales will continue to grow at mainstream retailers. This will benefit us all as it makes our healthy way of life more accessible and affordable. Natural has an advantage because they remain close to their loyal customers
Mainstream brands and retailers have been working for years to attract the committed natural organic shopper. They struggle to effectively attract these unique consumers by applying the same strategies they use with every other shopper, low prices and big promotions. These tactics are largely ineffective with the committed natural shopper.
There is a night and day difference between the core committed natural organic shoppers and traditional shoppers. They diligently read labels and they know and understand, typically better than the retailers, how a product will meet their nutritional needs. They believe that “you are what you eat and that what you eat matters”. They want to know how the product was produced, where the ingredients came from, how transparent and authentic is the brand and much much more.
The CMA (Category Management Association) asked me to produce a four part webinar series to highlight the differences between the mainstream shopper and the natural organic shopper. This podcast is the live recording of the webinar. I thought you might enjoy learning more about the differences along with strategies retailers can use to better meet their needs. I am including a link to the show notes and on this episode’s webpage on my website at the link below.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session27
An effective branding strategy is the key to every brand’s success. Learn innovative strategies anyone can use to identify who your ideal shoppers is along with how and where to find them. Learn how to leverage the strength of your brand to win at retail
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session26
The cornerstone of every brand's success is happy customers. Ensure that your products can be found where they shop. Nothing happens until someone buys your product & shoppers can't buy what they can't find. Learn to grow sales by increasing distribution.
This episode's FREE downloadable guide
Scorecards are powerful goal setting tools. You’ve probably heard that “what gets measured gets done”. Scorecards map out objectives in bite-size manageable chunks that keep you on-track and focused. They're what you need to succeed.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Retail Scorecard
The cornerstone of every brand's success is happy customers. Ensure that your products can be found where they shop. Nothing happens until someone buys your product & shoppers can't buy what they can't find. Learn to grow sales by increasing distribution.
Today I want to talk to you about distribution. This show is for anyone who wants to get more sales out of their dollars.
Distribution is the one thing every brand struggles with, regardless of their size. The difference is that the big brands don't feel the impact as much as the small brands do.
Nothing happens until someone buys your product and shoppers can't buy what they can't find. The path to sustainable sales is getting your product into the hands of more shoppers and is critical to increasing sustainable food production and sales. So what does this mean and how does it impact you? If a consumer goes into a store to buy your product and they can't find it, they might buy your competitors product. On shows like Shark Tank, you often hear people talk about the cost of acquisition. The cost of acquiring and retaining a new customer is extremely expensive. It's even more expensive to try to reacquire that customer after you've disappointed them.
Say for example, not having the product on the shelf, or your customer was unable to find your product. That's why this is so critical. The easier it is for a consumer to find your product, the easier it is for them to buy it and purchase it. Makes perfect sense, right? You need to understand the importance of distribution to and how it supports your sales goals.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session25
Every brand's success can be traced back to how well they execute fundamental strategies. Small nuances in the way brands plan, implement, & collaborate with retailers can set you apart as the category leader giving you a sustainable competitive advantage
This episode's FREE downloadable guide
Scorecards are powerful goal setting tools. You’ve probably heard that “what gets measured gets done”. Scorecards map out objectives in bite-size manageable chunks that keep you on-track and focused. They're what you need to succeed.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Retail Scorecard
Today I want to talk to you about a problem that plagues all businesses. I work with brands at all levels of development, from pre-revenue startups to multi-billion dollar companies with a strong global presence. They all have these similar problems in common.
Today I want to share with you 10 strategies to help you build sustainable sales and profits. As you begin to develop your business strategy for the next year, it's wise to first reflect on the prior year. Did you achieve all your business objectives? Did you reach your goals? What would you have done differently, given the opportunity? Did your actual results match the goals of the projections that you set? These are all important questions you need to answer.
What I find is that when brands are setting their New Year's resolutions, typically they don't complete the project. Or, they put it off. Now is the time for you to take this seriously. Again, it's not just the small brands that struggle with this. Larger brands have their own set of challenges. I'll explain more in a minute.
This is the first place to start when developing your business strategy. Next look at the goals themselves. Were your previous goals reasonable and achievable? Don't set goals that are too far out of reach. For example, if your business grew 5% last year, don't set a goal of 25% for the next year.
Your goals should be smart goals. They should be Specific. Measurable, Attainable, Realistic, and Timely. Resolutions are similar to goals. They encourage and motivate us to achieve more than we did previously. They also help us stay focused and on track. While you should set your business goals at least 6 to 12 months ahead on the calendar in order to achieve them, I find that most of the businesses that I work with don't have really well-defined goals. Learn key strategies to help you achieve your goals for this year and beyond.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session24
Sales are the key to every brand's success. Learn effective ways to ensure that your sales strategy is consistently communicated to shoppers, retailers, brokers, investors, and more. Learn innovative product demo strategies to accelerate your brands' growth
This episode's FREE downloadable guide
Scorecards are powerful goal-setting tools. You’ve probably heard that “what gets measured gets done”. Scorecards map out objectives in bite-size manageable chunks that keep you on-track and focused. They're what you need to succeed.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Retail Scorecard
Sales are the key to every brand's success. Learn effective ways to ensure that your sales strategy is consistently communicated to shoppers, retailers, brokers, investors, and more. Learn innovative product demo strategies to accelerate your brand's growth.
Today's podcast is all about selling. While the focus is on demos, there are such great insights in this podcast about selling. We discussed in-depth, the core strategies that you need to take with you when you walk into any selling situation, especially when you're working with your venture capitalists, with your investors, and with your retail partners.
In fact, this episode should be Selling 401. This is the episode that you need to share with your entire sales team, perhaps your entire organization. The point being is that if everyone's on the same page, it helps you communicate your message to the end consumer that buys your product more effectively.
In a perfect world, the founder would be the person doing all the selling, making all the retail calls, all the buyer calls, all the distributor and broker calls, and talking to all the consumers. Since that's not realistic, the next best thing is to make sure that your entire sales team is 100% on board with your message. You want everyone that hears your message to hear the same passion as though it was coming from the founder's own mouth.
In this episode, you're going to hear about effective ways to sell and effective strategies to make sure that you have the right message at the right time.
Product demonstrations have been around for a long time They're perhaps the single best way to get your product into the hands of new consumers.
New consumer trials are the key to growing your business. Product demonstrations are one of the key ways that natural retailers rely on to bring consumers into the stores, to create excitement in the category and to boost category sales. There's a lot more to it, however than just simply setting up a table and passing out samples. When done correctly, this can be a huge boost to your bottom line. Effectively, adding rocket fuel to explode your growth. When done incorrectly, a poorly run demo can leave a sour taste in the mouth of the consumer and your retail partner. You never get a second chance to disappoint a customer. This is what you need to avoid and this is why you need to listen to this episode to learn how to maximize the demo experience.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session23
The strength of every natural brand is the trust consumers have in it. It’s the promise of consistent quality they can count on every time. Trust begins with the claims brands make and their ability to support them. Learn common pitfalls to avoid
This episode's FREE downloadable guide
Real shopper loyalty is earned not found on plastic cards. Your brand’s real strength is its ability to convert casual customers into brand ambassadors.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Merchandising Checklist To Grow Sales and Shopper Loyalty
The strength of every natural brand is the trust consumers have in it. It’s the promise of consistent quality they can count on every time. Trust begins with the claims brands make and their ability to support them. Learn common pitfalls to avoid.
I have a question for you. Have you had an opportunity to listen to episode 10 of this podcast? Episode 10 was Retail Horror Stories. The reason I ask is because I shared several real-life stories about costly mistakes that brands make. For example, packages that don't stand up on the shelf or packages that won't even fit on the shelf.
Imagine this, you're a brand, you spent a lot of time and energy developing a product. Your goal is to get it in the hands of more consumers, but in your haste you overlook something. Perhaps something as important as making sure the product will fit on the shelf. This story's a lot like that, only more importantly this story goes to the heart of your brand. Let me explain. You've taken the time to search out the best ingredients to provide the best value to your customers. Next, you want to sing the praises of your brand all over the packaging and on any marketing material you have, but can you make that claim legitimately?
This story is about how to help you identify what you need to know so that when you make a claim you can stand behind it proudly without any concerns of anyone questioning the integrity and the efficacy of your product. Today's story is a road map to help you identify before you start building the product, what you need to know so that you can set yourself up for future success. I'm pleased to introduce Risa with Tap~Root. She's a well-known author and advocate for natural products.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session22
Shoppers want what they want and they want products they can trust. Natural brands are built on delivering exceptional value to their consumers. Transparency and authenticity are at the heart of their success. Learn tips from an industry leader.
This episode's FREE downloadable guide
Each of us needs to perform basic retail math calculations but it's not always possible to remember every formula, especially if you don't use them on a regular basis. Here's a quick cheat sheet with some of the most important formulas you need to know.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Retail Math Cheat Sheet
Shoppers want what they want and they want products they can trust. Natural brands are built on delivering exceptional value to their customers. Transparency and authenticity are at the heart of their success. Learn tips and strategies from an industry thought leader who continually challenges his employees, natural brands, and natural retailers to raise the bar and change the world - for the better.
Natural shoppers appreciate and respect purpose-driven brands that focus on their needs and wants. The natural channel is the R&D of the CPG industry. Natural brands thrive on true innovation and inspiration. Some brands more so than others.
At the beating heart of the brands that are driving real change in our industry are the CEO’s that inspire that innovation and deliver the quality solutions that appeal to shoppers needs. Corporate culture is where the change really begins. Storytelling helps brands communicate their shared vision and their inspired mission. Learn from a brand that excels in educating consumers and retailers on the importance of quality nutrition.
Today's guest is a self-proclaimed “raging idealist”. Robert Craven is the CEO of MegaFood. MegaFood continues to raise the bar in its effort to erase nutritional poverty. Hear about some of the different initiatives they are involved in including their Big T Transparency project, their farm fresh to table partners, and much more.
Here's Robert Craven with MegaFood
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session21
Sustainable packaging is the future resonating with health focused brands committed to making a real difference in the world. Compostable packaging allows brands to extend their messaging beyond the ingredients while reinforcing their mission
This episode's FREE downloadable guide
Real shopper loyalty is earned not found on plastic cards. Your brand’s real strength is its ability to convert casual customers into brand ambassadors.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Merchandising Checklist To Grow Sales and Shopper Loyalty
Sustainable packaging is the future resonating with health-focused brands committed to making a real difference in the world. Compostable packaging allows brands to extend their messaging beyond the ingredients while reinforcing their mission.
I recently had the privilege of meeting Reyna Bryan, a packaging expert. I was so thrilled with her passion for the industry and her insights about sustainable packaging, that I just simply had to invite her on this show. She's going to share with you information about the future of sustainable packaging, new trends and product developments to keep your eye on.
Now I admit, in the beginning of the show, we get a little bit into the weeds, talking about typical packaging, traditional packaging. I wanted to do this on purpose and the reason for that is I really wanted to set the stage, to help differentiate conventional packaging that most brands are using, actually probably every brand's using today, as compared to sustainable packaging, to really highlight the impacts sustainable packaging has on our future, on the impact of brands on the shelf and how it's really going to spur growth down the road.Reyna was also kind enough to share another initiative that she has, where she has focused on helping brands understand the impact of sustainable packaging, and how to better communicate that to their core consumers, a win-win. I think you're going to love this show today. I got a lot of great information about it and learned a lot about the industry, the packaging industry, as a result.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session20
Promotions are the fuel for your brand. When managed correctly they are rocket fuel propelling your brand into the hands of consumers looking for the unique solutions your brand promises. When done wrong, they are the exact opposite.
This episode's FREE downloadable guide
Scorecards are powerful goal setting tools. You’ve probably heard that “what gets measured gets done”. Scorecards map out objectives in bite-size manageable chunks that keep you on-track and focused. They're what you need to succeed.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Retail Scorecard
Promotions are the fuel for your brand. When managed correctly they are rocket fuel propelling your brand into the hands of consumers looking for the unique solutions your brand promises. When done wrong, they are the exact opposite.
Today’s topic is promotions, the benefits and the pitfalls to avoid. I’ll focus on the issues plaguing brands in the beginning and follow up with the strategies brands can use to maximize their promotional effectiveness which translates to more loyal raving brand evangelists buying your products.
Here’s a scary statistic you need to be aware of. 70-90% of all promotional spending is wasted. Let me repeat that, 70-90% of all promotional spending is wasted.
I’ve seen multiple studies on this over my career the reinforce this. So what does this mean and how does it impact you.
First some terminology. Trade spending. Trade spending includes all of the costs associated with getting your product into the hands of shoppers. It includes all promotional fees, slotting, advertising, product demos, and samples, etc. Trade spending is typically the single largest line item on any brands income statement. This is why this topic is so very important. This is also why this topic is complicated. It’s like juggling, there are many different balls in the air at all times. It’s no wonder there is so much inefficiency when it comes to trade spending.
The goal of every promotion is to introduce your product to new consumers - period. New customer acquisition is the lifeblood of every brand.
You’ve probably heard the term repeatedly discussed with your potential investors and on shows like Shark Tank. Customer acquisition is one of the key metrics that every company should be focused on. Includes building awareness for your product online through social media and advertising and on retailers shelves. It also includes promotions at retail like temporary price reductions, incremental merchandising, retailer advertising, product demos, etc.
Learn how to maximize your promotions to drive sales and customer loyalty.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session19
Local, Clean Label, and Transparency are the key natural organic growth drivers across every channel. Shoppers want and need to trust the brands they buy, they want to feel good about their purchase decisions. Learn growth strategies you can use
This episode's FREE downloadable guide
This short guide levels the playing field between small brands and their more sophisticated competitors. It highlights the advanced strategies the big brands use called Category Management - what retailers want.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Strategic Solutions To Grow Your Brand
Local, Clean Label and Transparency are the key natural organic growth drivers across every channel. Shoppers want and need to trust the brands they buy, they want to feel good about their purchase decisions. Learn growth strategies you can use
Today's episode is a perfect example of the type of thought leadership I want to share with you, to encourage you, and to help you be successful in every endeavor. I believe that small brands are the future of the CPG industry.
Today's episode is about a company that took local to the next level. It focused on authenticity, giving back, and developing a product that was truly different and unique from anyone else out there. More importantly, this is a story about a company that focused on doing the right thing first. This is a story about a brand that went against the grain to develop a product that consumers really wanted and the results that they're having supports that. The key point is that ethical business practices and supporting your local community while providing a product that consumers really want is the trend that's growing natural today. It's the trend that retailers need to take advantage of to drive shopper traffic into their stores, helping them compete more effectively.
I know you're going to enjoy this episode, especially when you hear the passion that Jefferson has for his brand, for his local community, and for the products he manufactures.
Today I want to introduce you to Jefferson Heatwole. He's the EVP of Sales of Shenandoah Valley Organic and he reached out to me a couple weeks ago. He's got an innovative strategy for providing healthy products, healthy food, to consumers that I thought everyone listening to this podcast would really enjoy.
Here's Jefferson Heatwole from Shenandoah Valley Organic
Download the show notes and today's freebie at:
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session18
An effective distribution strategy is the essential path to growing sustainable sales. If consumers can't find your product, they can't buy it. Getting your product into the hands of more shoppers begins with consumers finding it on retailers shelves.
This episode's FREE downloadable guide
Ensure that shoppers can easily find your brand on a crowded shelf. Effective strategies to increase shopper engagement and drive sales.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Efficient Assortment Strategies
An effective distribution strategy is the essential path to growing sustainable sales. If consumers can't find your product, they can't buy it. Getting your product into the hands of more shoppers begins with consumers finding it on retailers shelves.
Today, I want to talk to you about the most important aspect of your business. It's not how much money you have in the bank. It's not how many investors you have. It's not your marketing program. It's distribution. If consumers can't find your product, they can't buy it. Sounds pretty straightforward, but you would be amazed at how many brands fail to get this right. Even the big brands. In fact, you'd be surprised to know that a lot of the big brands struggle with this as much as the small brands, so here's what I'm talking about.
If consumers can't find your product, then you're giving them an opportunity, or if you will, inviting them to try your competition. That's the last thing in the world you want. The cost of customer acquisition is high. After you go to all the trouble to earn that customer's loyalty, the last thing you want is to give that customer away by not having the product on the shelf. This gives your customer an opportunity to try your competitor's product, which could ultimately lead to you losing a loyal customer. Remember, I’ve said it a million times, you never get a second chance to disappoint a customer.
This is what this episode is about. It's about helping you create a loyal customer by making sure that they can find your product wherever they shop. This is about you being able to help the retailer drive sales within their market, by leveraging the unique strengths of your product. This is how you stand out on a crowded shelf, and again, this is how you build real customer loyalty. Big brands have deep pockets and they can pay to get their product on the shelf almost anywhere. Small brands can't.
Paying to get your product on the shelf is what I would call a push strategy where you push the retailer to get your product on the shelf and you pay for distribution. You pay for customers to choose your product over the other guys.
I believe that there's a much better strategy. It's the pull strategy. It's where you develop a loyal shopper beyond the four corners of your package.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session17
The key to every brand's success is getting it found on retailers shelves. Shoppers can’t buy your products if they can’t find them. This can be a very expensive and difficult, especially for new brands. Today’s episode is about simplifying this
This episode's FREE downloadable guide
Each of us needs to perform basic retail math calculations but it's not always possible to remember every formula, especially if you don't use them on a regular basis. Here's a quick cheat sheet with some of the most important formulas you need to know.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Retail Math Cheat Sheet
The key to every brand's success is getting it found on retailers shelves. Shoppers can’t buy your products if they can’t find them. This can be a very expensive and difficult, especially for new brands. Today’s episode is about simplifying this.
When you launch your brand, there's a tried-and-true way of getting your brand in front of retailers. The challenge is, it's kind of an old-style way of doing it. Let me explain. Plan A for most brands, is you go to every trade show you possibly can. You buy a booth, you have a lot of your people to show up to man the booth, you have a lot of product ready to go so that you can give it away to delight whoever stops by. And your hope is that a retailer, an enthusiastic retailer that loves your product, is gonna magically show up at your booth ready to purchase your product.
The reality is, you've got a lot of people coming by your booth. Very few are really, truly interested or are in a position where they can buy your product. They love your samples, and they pay you a lot of compliments. But at the end of the day, are you able to connect with retailers? Let's face it. The whole point of a trade show is to get your product in front of retailers, to meet with them one to one, and hopefully get them to buy your product and put your product on their store shelves.
But who am I to tell you this? Well, I've been in your shoes. Throughout my career, I've gone to countless trade shows in a variety of different cities. I've pre-ordered the product to show up when I needed it. I've begged my coworkers to come help me at the trade show to man the booth with me. I've tried to set up meetings with retailers in hopes that they would show up.
I wonder how many people listening to this podcast take the time to identify what it really costs to set up a booth and to man the booth for every trade show. I bet you'd be shocked. Big question is, what is your return investment? How much product did you sell for what you just spent? How many purchase orders do you need to have to offset the cost of the show? What kind of follow-up is required? And what is the future opportunity for you to work with that retailer? These are all important considerations that every brand needs to think about before they book a single booth.
Now, what if I told you that there might be a better solution, that there might be a better way for you to have an engaged conversation with a variety of retailers. Dedicated time, where you have one on one opportunities to sell to them without distraction. That's the focus of this episode today.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session16
There is a seismic shift in natural. “Amazon is propelling everyone in the industry to up their game a lot faster & innovate to get better”. Natural brands and retailers need to compete at a higher level to remain relevant and grow shopper loyalty
This episode's FREE downloadable guide
This short guide levels the playing field between small brands and their more sophisticated competitors. It highlights the advanced strategies the big brands use called Category Management - what retailers want.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Strategic Solutions To Grow Your Brand
There is a seismic shift in natural. “Amazon is propelling everyone in the industry to up their game a lot faster & innovate to get better”. Natural brands and retailers need to compete at a higher level to remain relevant and grow shopper loyalty
Welcome. Today I have a great story for you. Actually, it's really the story behind the story. It's the story behind the Whole Foods Magazine 2017 person of the year. It's amazon.com's, Jeff Bezos. You can read the story on the Whole Foods Magazine website, and I'll include it at the end of this podcast, in the show notes, and on my website. It's a really interesting article, and I think you can get a lot from it.
I mentioned that this is the story behind the story in the article. Specifically, we're talking about how this is going to change the industry and the important impact that it's going to have on natural products as they grow and become more popular, more mainstream.
More importantly, we're also talking about the unique opportunity for independent retailers to capitalize on the Amazon acquisition of Whole Foods. This is an opportunity that natural retailers can use to differentiate themselves within the marketplace and stand out.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session15
You’ve worked hard to build your brand. No one has the same dedication, passion, and commitment to it success. Most brands rely heavily on external sales teams to support them at retail. Learn strategies to maximize sales and gain loyal shoppers.
This episode's FREE downloadable guide
Scorecards are powerful goal-setting tools. You’ve probably heard that “what gets measured gets done”. Scorecards map out objectives in bite-size manageable chunks that keep you on-track and focused. They're what you need to succeed.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Retail Scorecard
You’ve worked hard to build your brand. No one has the same dedication, passion, and commitment to its success. Most brands rely heavily on external sales teams to support them at retail. Learn strategies to maximize sales and gain loyal shoppers.
Welcome, today we're going to cover one of the biggest challenges that every young brand faces, how to build a sales team. More importantly, how to build an effective sales team that's going to help produce the results you're looking for and grow the mega brand that you've dreamed of. In a perfect world, we'd simply just replicate you or more specifically, we'd find a sales force that matches your passion, your drive, and your enthusiasm around the product. We'd find people that are dedicated to capitalizing on each and every opportunity that you have, to get in front of a retailer.
In that perfect world, each one of your salespeople would be well educated and fully immersed in the product. Your success would be their success. Developing an effective sales team is one of the biggest challenges that every brand faces, even large brands. How do you do that effectively? Today, we're going to discuss how to maximize your sales efforts with an external sales team. Let me explain. An internal sales force is a sales force that is hired by you. They're all working for you. You pay them. Their results are your results. That's very expensive. A lot of brands turn to an external sales force. Particularly a broker. When used correctly, a broker can be a powerful addition to your sales team. They can help you get in front of retailers, help you manage your product on shelf, and help you drive sales.
The challenge is, how do you really maximize the broker's efforts on your behalf? That's exactly what we're going to discuss today.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session14
This podcast is an audio natural products accelerator for food startups, entrepreneurs, health-focused brands and retailers. Matt shares his story and the top insights he gleaned from interviewing 162 industry thought leaders on his Food Startup Podcast
This episode's FREE downloadable guide
This short guide levels the playing field between small brands and their more sophisticated competitors. It highlights the advanced strategies the big brands use called Category Management - what retailers want.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Strategic Solutions To Grow Your Brand
This podcast is an audio natural products accelerator for food startups, entrepreneurs, health-focused brands and retailers. Matt shares his story and the top insights he gleaned from interviewing 162 industry thought leaders on his Food Startups Podcast.
Today I'm excited to introduce you to Matt Aaron of the Food Startups Podcast. I learned about his show at Expo when I was talking to Tim Joseph of Maple Hill Creamery in an earlier episode, episode 11. I thought it'd be great to bring Matt on so that Matt could share some of the insights that he's gained from talking to and interviewing so many leaders in the natural channel. What I didn't know before recording this is that Matt used the podcast to gain insights into the industry to help him grow his business. What a great story. In other words, instead of going to your traditional natural products business schools, Matt brought the school to him, and more importantly, he was able to share those insights with his audience. Insights that he's looking forward to sharing with you.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session13
New customers and repeat sales are the lifeblood of every brand. New distribution is the easiest way to drive sustainable sales and alternatives markets sometimes come with less competition providing an opportunity for brands to grow sales and profits
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session12
You are what you eat. That statement goes well beyond the ingredients label. Innovative disruptive brands are changing the way we eat, improving nutrition. Learn how a brand grew sales and shopper loyalty by giving customers what they want.
This episode's FREE downloadable
Your brand's selling story is the cornerstone of all effective business building strategies. Learn How To Get Your Brand On The Shelf and What Retailers REALLY Want. This Is Your Roadmap To Success.
CLICK HERE TO GAIN INSTANT ACCESS TO MY FREE TURNKEY SALES STORY STRATEGIES COURSE
You are what you eat. That statement goes well beyond the ingredients label. Innovative disruptive brands are changing the way we eat, improving nutrition. Learn how a brand grew sales and shopper loyalty by giving customers what they want.
Today, I have an inspiring store for you. It’s the ultimate American success story about an accidental farmer and how he carefully listened to consumers and trusted gut eventually spearheading a powerful initiative to bring transparency and authenticity back into our food system. Tim’s story includes bringing small local farmers together to support and produce the healthy products shoppers want.
You are what you eat. That statement goes well beyond the ingredient label. Todays BRAND SECRETS AND STRATEGIES podcast focuses the importance of the ingredients beyond what is not printed on the product label - what's most important to your health.
Today's story is about a brand that listened carefully to their consumer base, going well beyond their peers, giving back to the community, and making sustainable change by helping to lead an initiative to dramatically change the way healthy, nutritious products pass from farm to table.
You've heard the expression "You are what you eat." That statement goes well beyond the ingredients listed on the label, and also includes how the animals are fed, what they're fed and the products that they produce as a result. Today's story is about an innovative brand, that was able to leverage their ability to listen to the consumer, to not only help their local community, but to provide healthy, nutritious products that now are resonating with consumers all across the country.
I'm excited and looking forward to introducing you to Tim Joseph, the CEO of Maple Hill Creamery. I go out of my way to bump into Tim at trade shows. One, because I love his product, and two, because I love his story. It's amazing. His "overnight success," and you probably hear him laughing in the background, is a story of not only inspiration, but it's also a story of hope, and it's a story of how one person can make such a dramatic difference in the industry.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session11
All brands go through growing pains, even established big brands. Hear about real-life brand marketing and execution failures. Learn how to avoid the pitfalls and dangers to give your brand a significant competitive advantage.
This episode's FREE downloadable guide
Real shopper loyalty is earned not found on plastic cards. Your brand’s real strength is its ability to convert casual customers into brand ambassadors.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Merchandising Checklist To Grow Sales and Shopper Loyalty
All brands go through growing pains, even established big brands. Hear about real-life brand marketing and execution failures. Learn how to avoid the pitfalls and dangers to give your brand a significant competitive advantage.
In the episode, I share real-life retail horror stories from my past, things that I've seen with the brands that I've worked with and the brands that I've worked for. I’ve seen the same issues with countless other brands as well - especially with small brands. Hopefully, you can relate. This is not only to show you that the problems exist with big brands, but I also wanted to share with you suggestions and steps the brands could have taken to help avoid some of those problems. The goal here is to help you learn from and hopefully avoid the same missteps. You, the brand, are responsible for every part of the sales process. As the brand, it is your job to keep every shelf full and to make it possible for consumers to find and buy your products at every store they shop.
The simple reality is that consumers are not going to blame the night stocking person because they didn't get the product on the shelf, or the truck driver that got stuck in the snow, or the ingredient supplier that perhaps wasn't able to meet your last-minute demands for ingredients. The point here is simple. Brands need to take complete responsibility for their products including the sales, distribution, merchandising, marketing, inventory levels, etc.
Consumers don't want excuses. What they want is your product, and if they can't find your product, then they're going to choose another brand. Think of it this way. You've worked really hard to come up with an amazing product. You've put a lot of love and invested a lot of time, along with your of blood, sweat, and tears into crafting the products you sell. You have an opportunity to get it on the shelf but when your consumers cannot find your product, you give them an opportunity to choose the competition.
You've probably heard me say time and time again that you never get a second chance to disappoint a consumer. Remember, this show is about you and for you. These are stories and strategies that you can use to help get your product on the shelf and in the hands of more consumers. I’d love to hear your thoughts. Share your thoughts and issues you have on my website. Let me know how I can help you succeed.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session10
First impressions matter! Don’t let your packaging disappoint or discourage shoppers from buying. Messaging is the key to driving sales. Learn how to easily & affordably personalize, update, & modify it to get a significant competitive advantage
This episode's FREE downloadable guide
Nothing happens until someone buys your product and shoppers can’t buy what they can’t find. The path to sustainable sales and getting your product onto more retailers shelves and into the hands of more shoppers.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Top 10 Strategies To Meet Your Business Goals
First impressions matter! Don’t let your packaging disappoint or discourage shoppers from buying. Messaging is the key to driving sales. Learn how to easily & affordably personalize, update, & modify it to get a significant competitive advantage
Welcome. Today we are going to talk about something that is a struggle for almost every brand out there. Just to let you know, I’ve been in your shoes.
You might be surprised to know that I am a co-founder in an innovative natural brand. I’m sure the story will resonate with everyone listening to this podcast.
After spending several weeks working on the logo, on the package design, and then getting it to look the way we wanted it to represent our brand. We sent it to a company that created four prototypes. I believe we spent something like $800 to get the four prototypes made. When we got the prototypes back, we were able to choose one. Then we started looking for packaging suppliers. The cheapest prices were from overseas suppliers and the time lag time between when we can get packaging was several months away. To save money we had to buy in bulk but obviously as a new brand we didn’t have a lot of money. The other challenge we were facing is that the ingredients in our brand were organic yet we had not earned the organic certification so we could not put that on the label as well as future certifications we had planned on using.
The next challenge is that we were going to buy the packaging but we wanted to change the package as soon as we got the certifications. We were trying to represent our brand in the best light. As I talk about repeatedly, you always want to put your best foot forward. The challenge before us is that we could either buy 10,000 units of packaging but then if we change the label we would have to retool the packaging and wait for six months to get the new packaging in. On top of that, we were eager to make money so that we could help pay for the packaging because obviously, this is very expensive.
So the constant dance back-and-forth between retooling the packaging for a certification change or the label change and then the need to redo it again for a different label change. Quantity discounts come in large rolls so we didn’t want to waste anything that we were buying. I’m sure many of you have been in this position before.
Today’s guests have an innovative strategy where you can actually design a package on your computer and send it off to someone to have it produced and get back in about 2-3 hours. On top of that, you can buy what you need when you need it as opposed to buying 10,000 units of packaging when you only need 1000, or maybe you can’t afford that many.
Today I am pleased to introduce you to two experts who have solved this problem. They are going to make your life a lot easier and provide you with the packaging you want, being able to modify it every time you change your slogan or put something different on the packaging. Maybe even try A.B. split testing like you hear about with social media. Have I got your full attention? I hope so, you’re going to really like the show. Let’s get started!
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session9
Actively listening to the consumer is the key to increasing shopper loyalty, sales, and profits. It's the cornerstone of every successful marketing strategy. Learn how a brand created and became the leader in allergy-free
This episode's FREE downloadable guide
This short guide levels the playing field between small brands and their more sophisticated competitors. It highlights the advanced strategies the big brands use called Category Management - what retailers want.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Strategic Solutions To Grow Your Brand
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
Actively listening to the consumer is the key to increasing shopper loyalty, sales, and profits. Its the cornerstone of every successful marketing strategy. Learn how a brand created and became the leader in allergy-free
This week I spoke with Joel Warady of Enjoy Life Foods. Enjoy Life Foods has taken the leadership role in the allergy-free category. They have been instrumental in changing the way consumers look at and view product claims. Product claims are at the heart of all brand messaging. The challenge is that some product claims try to hide or cover-up a product's flaws. Joel helped Enjoy Life Foods successfully build a brand around what was missing from the product - the food allergens (as explained by Joel in this episode).
Shoppers want what they want. This is the story of a brand that identified the shopper's wants and needs before even the consumers were able to articulate them. The writing was on the wall. Food allergies and food recalls were a regular focus in the news. Enjoy Life Foods chose to go well beyond other brands to deliver an entirely new class of foods focused on products that are free of and consumer-friendly.
Joel shares the company's journey and how he was able to communicate the brand's message well beyond the packaging with a voice that resonated with shoppers. It developed a robust and loyal following that helped propel the brand into the mainstream consciousness and hearts of shoppers who struggle with food allergies.
This episode's FREE downloadable guide
30 SECRETS To Prosperity Workbook
Wish You Know How To Confidently Grow And Scale Your Brand?
Use this workbook to take notes and jot down your daily inspirations as you listen to the podcasts and watch the YouTube videos. This will help you gain clarity and focus as you work to achieve your goals and objectives.
The Retail Solved Blueprint will teach you everything you need to know to confidently grow and scale your brand, build a connected community of loyal evangelists, and multiply your brand’s impact, sales, and profits.*
Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors, fuel for more innovation, greater support for mission-based causes, and much more.
CLICK HERE TO GAIN INSTANT ACCESS TO MY 30 SECRETS To Prosperity Workbook Guide
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session8
This episode's FREE downloadable guide
Real shopper loyalty is earned not found on plastic cards. Your brand’s real strength is its ability to convert casual customers into brand ambassadors.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Merchandising Checklist To Grow Sales and Shopper Loyalty
Effective merchandising is the key to growing sales and profits by getting your brand into the hands of more shoppers. Your merchandising strategy is an extension of your brand - the first impression shoppers make.
This week I had an opportunity focus on a topic that is near and dear to all of you - merchandising. I spoke with an expert who works with thousands of companies and their merchandisers. This week I spoke with Mat Brogie. Mat is the COO of Repsly, a company with a creative solution to help brands drive sales at retail.
Last week we discussed the importance of having your branding extend beyond the package as well as the importance of a strong collaborative relationship with your retailer partners. This week the focus is on putting that into action. Shoppers can’t buy what they can’t find. Effective merchandising is the key to sustainable sales growth and getting your products into the hands of more shoppers.
Effective merchandising is the key to growing sales and profits by getting your brand into the hands of more shoppers. Shoppers can’t buy what they can’t find. Your merchandising strategy is an extension of your brand. It’s the first impression most shoppers have of your brand - show them the value in your product and give them a reason to buy it.
Retailer shelves are crowded and sometimes confusing. Consumers want shopping to be easy and straightforward. They don’t appreciate having to hunt-and-peck for products. Your merchandising helps the retailer drive sales and profits by highlighting your brand. Learn strategies brands should use to standout on a crowded shelf.
Here's Mat Brogie from Repsly
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session7
Uncover strategies brands can use to drive sustainable sales in traditional retail & online. Guest Bill Bishop, Brick Meets Click, provides valuable insights to help brands extend their messaging beyond the package to broaden their appeal to more shoppers
This episode's FREE downloadable guide
This short guide levels the playing field between small brands and their more sophisticated competitors. It highlights the advanced strategies the big brands use called Category Management - what retailers want.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Strategic Solutions To Grow Your Brand
Uncover strategies brands can use to drive sustainable sales in traditional retail & online. Guest Bill Bishop, Brick Meets Click, provides valuable insights to help brands extend their messaging beyond the package to broaden their appeal to more shoppers
Today I’m excited to introduce you to the guy that I think is the thought leader in our industry. His name is Bill Bishop, and for those of you who don’t know him, he’s the chief architect of Brick Meets Click. Bill Bishop is the thought leader in the industry from my perspective. What I mean by that is that he is the go to guy that has his finger firmly on the pulse of the industry, not only in what’s going on in traditional retail; but on online.
Brick Meets Click is the intersection of traditional brick and mortar and online. And with Bill’s company, he’s able to explore a lot of the new trends that are taking place regarding taking a brand from a traditional retailer shelf and putting it online, and the impact that that’s having in the industry. Bill has a rich history of working with a lot of iconic brands. I’ve known Bill for quite a while, and I have the privilege of calling him a friend.
Bill is the consummate professional and industry thought leader. He is one of the most honest, genuine and real people I’ve had the pleasure of meeting. Bill commands the respect of the entire industry with his thought leadership and his understanding of the challenges facing today’s traditional and non-traditional retailers. His thoughts and that quality of his work are unparalleled. He’s looked up to and admired by superiors and other thought leaders. Here’s Bill Bishop.
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BrandSecretsAndStrategies.com/session6
Nothing happens until someone buys your products and shoppers can’t buy what they can’t find. Follow these Top 10 strategies to build sustainable sales & profits to get your product in the hands of more loyal shoppers
This episode's FREE downloadable guide
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Top 10 Strategies To Meet Your Business Goals
Nothing happens until someone buys your product and shoppers can’t buy what they can’t find. The path to sustainable sales and getting your product in the hands of more shoppers is critical to increasing sustainable food production and sales. It is the key to more organic farming, healthy product innovation, reduced obesity, food allergies and supporting a food ecosystem that is sustainable beyond tomorrow. Nowhere is this truer than in natural. The competitive landscape is changing and the old strategies simply are not enough.
Natural brands and retailers need to become more strategic, this does not mean compromising your principles. On the contrary, this is their strength and their principles should be at the heart of every strategy. This means focusing on the value they create and leveraging that at retail and with consumers. Consumers are willing to pay a premium for quality and healthy products. Healthy products are responsible for most of the growth in every channel and across every category.
To begin to develop your strategy over the next year, it’s wise to reflect on the previous year.
• Did you achieve all your objectives?
• Did you reach all your goals? What would you have done differently given the opportunity?
• Did your actual results match your goals, those projections that you set?
These are all important questions you need to answer. This is the first place to start when you are developing a strong business strategy. Next, look at the goals themselves, were your previous goals reasonable and achievable? Don’t set goals that are unattainable, be reasonable. For example, I’d like to lose weight, but losing 25 pounds by the end of the week is not going to happen. Your goals should be smart, specific, measurable, attainable, realistic and timely. Set goals that will encourage and motivate you. Set your business goals at least six to twelve months ahead on the calendar and give yourself plenty of time to achieve them. Unfortunately, a lot of brands are on autopilot. Did you know that a plane flying from LA to Hawaii is off course most of the time? There are concept adjustments that the pilot needs to make and even on autopilot needs to make to keep that course.
The same holds true for your business. If you don’t have a well-defined target, how will you know if you ever hit it? More importantly, how will you know if you ever get off course. It’s critical to make sure that you are constantly moderating your strategies and your success as you go forward. That’s the focus of this section.
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BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session5
The why behind this show. Consumers can't buy what they can't find! Learn how to fix our broken food system, improve education, level the playing field between small & big brands, & make healthy products more accessible & affordable with loyal shoppers.
This episode's FREE downloadable guide
Each of us needs to perform basic retail math calculations but it's not always possible to remember every formula, especially if you don't use them on a regular basis. Here's a quick cheat sheet with some of the most important formulas you need to know.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Retail Math Cheat Sheet
The why behind this show. Consumers can't buy what they can't find! Learn how to fix our broken food system, improve education, level the playing field between small & big brands, & make healthy products more accessible & affordable with loyal shoppers.
I was also asked why I am re-branding and was I getting away from my focus on the advanced strategies found in category management. Not at all! BRAND SECRETS AND STRATEGIES is applying the advanced best practice strategies that come from True Category Management and focusing them on YOUR brand. This is how you Empower Brands and Raise The Bar.
On this episode, I would like to drill down into the core focus of the BRAND SECRETS AND STRATEGIES podcast and spend some time answering that question more in-depth so you know what to expect. At the root of this is you and my sincere desire to serve by helping you compete more effectively. My mission is to level the playing field between entrepreneurial health-focused brands and their largest competitors.
While some of you may have been following me through my many articles, you may be surprised to learn that I launched Category Management Solutions (some of you know me as CMS4CPG) in 2010 with a focus on providing advanced strategy support for natural brands and retailers. Shortly after I launched, I wrote an article for New Hope that focused on how to get more out of your broker. You see, I believe that your broker is an extension of your sales team and they should be supported, managed, and held accountable the same as any employee. The article led to an opportunity to speak at Expo East and the launch of my What
You Need To Know blog.
Now, here is the why behind this show and all of the content I produce.
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BrandSecretsAndStrategies.com/session4
Learn key strategies to get your brand on the shelf and keep it there. Become an indispensable resource to retailers help them compete more effectively leveraging your brand. Attract more consumers with innovative strategies that put the shopper first.
This episode's FREE downloadable guide
This short guide levels the playing field between small brands and their more sophisticated competitors. It highlights the advanced strategies the big brands use called Category Management - what retailers want.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Strategic Solutions To Grow Your Brand
Today we are going to talk about the checklist for entrepreneurial brands.
Here are some of the things we are going to talk about:
• how to maximize your relationship with brokers, distributors, and retailers,
• insider secrets, what the big brands know,
• how to tell or create compelling stories for retailers,
• how to identify key opportunities to expand your distribution and improve your merchandise
• why most brands fail and how to avoid the common pitfalls
• actionable insights and brand-building strategies to grow your brand
So, let’s get started. In the last episode, I talked about how natural organic brands are responsible for sustainable growth across every category. That’s important because, in the absence of natural products, most categories are flat or declining. This is the opportunity for natural organic brands to help sell the value of what consumers bring to the mainstream retailers. I also talked about how natural organic products are available across every channel. Mainstream brands rely heavily on Category Management to gross sales. These advanced strategies help them remain competitive, in fact, these advanced strategies and Category Management are responsible for helping them compete more effectively across any channel and across any category.
The opportunity for small natural brands is that big brands typically use a cookie-cutter approach to Category Management. This is their Achilles heel. This is where small, agile natural brands can take advantage of these important strategies to gain a significant competitive advantage in the category and with the retailer. This is how natural brands stand out on the self.
Working with brokers and distributors: In a perfect world, a brand would hire a bunch of enthusiastic, passionate ambassadors to help support and grow your brand and to make all of your sales calls. The challenge is, this is very expensive. So how do you maximize your relationship with your retailers and your brokers? Well, several years ago I wrote an article about just this subject. I found that after talking with several natural brands, they had a love-hate relationship with the retailers and brokers. The theme of the article was about how to maximize the relationship by holding them accountable and by using them or leveraging them as your external sales force. So, what does this mean? This means you need to identify who is going to be responsible for what. To not have unrealistic expectations of them. To communicate clearly with them and assume nothing. You need to support them with retail-ready presentations, promotional calendars, new item presentations and merchandising recommendations, etc.
Help your brokers and distributors succeed on your behalf. Remember their success is your success. One of the ways you can do this is by giving them expectations, by using smart goals, hold them accountable and then revisit these goals on frequent interviews and get their buy-in. Make sure they understand exactly what is expected of them. Working with your broker or a distributor can be a huge benefit to your brand’s growth, but only if you work with them in a strategic thoughtful way.
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session3
Current retailer merchandising strategies do not focus on the needs of the shopper. Shoppers have a lot of choices today when it comes to where they spend their hard-earned dollars. Learn how to make shopping easier with the right product assortment.
This episode's FREE downloadable guide
Each of us needs to perform basic retail math calculations but it's not always possible to remember every formula, especially if you don't use them on a regular basis. Here's a quick cheat sheet with some of the most important formulas you need to know.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Retail Math Cheat Sheet
Thank you for joining me for the second episode of the Brands Secrets and Strategies podcasts. Today we are going to slow things down a bit and begin unpacking some of the key concepts and strategies that will be the theme of much of the shows going forward.
I first want to talk about the brand retailer relationship. Today the retailers have the power, what I mean by that is, there is an illusion that brands need retailers more than retailers need brands, this is simply not true. You have been told for years now that price is the only thing that motivates shoppers to buy your products. You continually hear experts go on and on about how price is the only thing that drives sales at retail. This is not true, not even close, if it were true then luxury brands and decadent products would not be growing in sales. The truth is that quality matters more than price, value matters more than price, healthy, clean label natural organic products matter. They play an important row in any retailer’s strategy.
This is why I want to challenge the premise that retailers have all of the power. In other words, they need you as much as you need them. This is evidenced in the value of the core natural shopper and why they are so important to retailers, especially mainstream retailers. This is why mainstream brands are looking to acquire natural brands. They want to tap into that power to attract quality shoppers who will spend a premium to buy the ‘better for you’ products. This is also why local clean label, farm to table, organic and products that support important causes, are so popular. The bottom line is shoppers want to feel good about the products they buy. The committed natural shopper reads labels, they know what they are putting into their bodies, they understand the ingredients, probably far better than the people who work at the store. They understand how that product meets their nutritional goal and how that product is going to help benefit them and their family.
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session2
Welcome to first episode of BRAND SECRETS AND STRATEGIES. Empowering Brands & Raising The Bar in retail is for brands not completely satisfied with sales growth, merchandising, distribution, trade marketing ROI, or their ability to compete with big brands
This episode's FREE downloadable guide
Each of us needs to perform basic retail math calculations but it's not always possible to remember every formula, especially if you don't use them on a regular basis. Here's a quick cheat sheet with some of the most important formulas you need to know.
CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Retail Math Cheat Sheet
Over the past several years, I have received multiple requests to do this show. Many of you have shared with me your pain points and frustrations in dealing with retailers, brokers, distributors, and so-called solution providers who over promise and under deliver. You have shared with me your frustration with the challenges of getting your products onto retailer shelves, expanding your distribution, and turning casual shoppers into loyal evangelists. You have also told me that you tired of feeling like ATM’s machine constantly writing checks and getting no value in return.
This show is for every brand and retailer who is not completely satisfied with their sales growth, merchandising, distribution, return on their trade spending investment, or their inability to compete against brands with seemingly endless resources and bottomless pockets.
This show is for any brand or retailer looking to grow sales, get their products into the hands of more consumers, compete more effectively in any economy and across every channel and it’s for and every brand and retailer wanting to make a bigger impact in their community and avoid the common mistakes and pitfalls that derail most brands.
FREE Trade Promotion ROI Calculator:
BrandSecretsAndStrategies.com/PromotionROI
Download the show notes here:
BrandSecretsAndStrategies.com/session1