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Come one, come all, it’s episode 8 of the digital slam! We kick things off this week discussing a very nifty (do people still say that?) app for action sports, as well as giving ourselves a pat on the back for being early thought leaders on the future of Google Glass and advertising (where by thought leaders = a podcast with 10 listeners!). We check out the future of Kodak who have applied to come out of administration, and we discuss an very cool tool LastPass, for managing password data!

Getting into the heavier content we take a look at HTML5, and how HTML5 will change flash advertising, including Google’s new tool to help you start building your advertising this way! We also ponder the future of QR codes and Near Field Communication (NFC). We wrap things up with some cocktail questions for wine companies: have QR codes worked for you? and how many airfare aggregators can the interweb sustain before they start to go broke.

As always we’re looking forward to getting questions from people other than our mums, so drop us a line via thedigital.slam@gmail.com or tweet us @HaydsOfNZ or @RichBoyd88 and please use the hashtag #digitalslam!

Hayds & Rich

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This week we kick things off with Yahoo just edging out Google for who gets more visits to their sites. We’re not talking about search engine traffic (Google remains dominant) but their sites overall. Fascinating stuff, especially if you’re looking at where you should be placing your advertising! Following on from this we dissect whether or not 14% is an insanely low number for Fortune 500 companies who use data to drive decisions.

Getting into the meaty stuff we assess whether or not you should pay for SEO support, why people bother testing, and we try to cut through the cluter and provide a handful of critical metrics to focus on as a marketer.

Rounding the episode out we geek out about getting access to Amazon and the Obama campaigns and data, including some of the startling figures behind Obama’s AB testing.

As always we want to hear from you, so email us at thedigital.slam@gmail.com, or tweet @haydsonz, or @richboyd88.

Happy marketing,

Rich & Hayds

The Digital Slam

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2x News you need to know

It’s not news - It’s a book

• Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know by Mark Jeffery
• Sets you up to understand the highest level targets you should be aiming for
• Puts all other metrics in focus

Life hack - making your deodorant awesome

http://mashable.com/2013/08/19/deodorant-rocky-theme/

• This is a great example of how to take tradditional FMCG products and make them cool
• Similar products - MP3 badges
• Brands should take their typical products, and dable with this more
• Think small LED screens with compliments on your hair products

Trace

http://mashable.com/2013/08/19/action-sports-trace/

• New kickstart to make an app + gizmo that helps track all of your action sport and turn it into meaningful data to compare and compete with friends
• Works in water, on land, in the air, it’s a great concept
• Funding going well

Things we’ve been thinking about

Technical mentoring

• I love mentoring and have been doing it for years personally, but recently been doing it professionally - great way to build skills on the cheap
• Mentoring for aquisition or conversion improvement

Social media - how to do it right

http://workingatanonprofit.tumblr.com/

It makes future clients laugh

Pokes fun at the industry

Makes me want to meet with them because they ‘get me’

Digital Engagement vs Sales

http://mashable.com/2013/08/20/coke-digital-campaign-results/

Coke went digital only, achieved great engagement (I got hooked on achieving the game) but it didn’t lead me to buy coke.

How do you bridge the gap between engaging and generating sales?

2x Things you need to know today

Google Tag Manager

• Makes life a LOT easier for getting code updated
• Takes advantage of a data layer
• Quicker, faster, and you can debug before you publish the new code
• Means you dont break your site with new updates
• mean to be easy, but actually still just a little technical

Writing subject/article lines

• The 25 rule of upworthy
• They write a min of 25 article headlines for every article
• Makes them think outside the box and not just the regular thing

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We've been busy - poor excuse but it's true all the same. It's been a busy time in the digital world.

2x News you need to know

Apple finally joins the streaming radio game

• Apple joins Spotify, iHeartRadio, Pandora etc in streaming radio
• Why has it taken so long?
• It’s cheap - $24.99 USD per year
• Can I store offline?
• I’m super excited about it - I love Spotify but it’s tricky on my phone. Having it in iTunes will make things easier for me, and other apps that integrate with iPod music
• http://mashable.com/2013/06/10/itunes-radio-compared-pandora/

Amazon and Audible syncing

• If you own both the audio and kindle versions of a book, you can read to a point then pick straight up on the audio book and carry on.
• I have no idea how it happens but it's cool
• Implications for other platforms?

Things we’ve been thinking about

Where should the web function site?

• Its the age-old debate - does it site in Marketing or IT?
• I have a potential solution for each orgaisation
• Who do you have the most contact with?
• Who is making the most requests?
• Put your web function as close to the people that have the most contact with you

2x Things you need to know today

Win the Hash Tag

• Its like a battle for a hill position.
• The hashtag is up for grabs and no one owns it yet

Google Earth expanded business options

• Remote surveying tools
• Grants for charities, including NZ!

Tool of the week

• https://attentive.ly
• http://mss.ge/

Cocktail questions

If you were at the pub and meet the marketing manager, what would you ask them

• All the Queens knights (Sir’s): How long would you last in a battle if the Queen called you to action? (idea taken from The Civillian)
• Why is AirNZ so stingy on lounge accesd?
• Whittikers choc: Did you fire the ad agency for brand damage? Not cleaning up your ads mess
• Ad agency: what were you thinking? was this your first 'stunt'? Why didn't you tell someone that you would clean it up. What was the point of the stunt?

Get in touch

• thedigital.slam@gmail.com
• @HaydsOfNZ
• @RichBoyd88

• digitalslam

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We talk about using Google Glass for facial recognition and finding missing people, tips for getting started with digital marketing, quick tips for Google Analytics, and we ask Coke, NZRU, and Westpac Stadium some hard questions in cocktail chatter.

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Episode 3 of The Digital Slam. For Marketing and Communications staff wanting to learn about the digital communications world.

We cover trends in mobile advertising, convesion rate improvment, how to measure social media, and ask why more coffee shops dont offer digital reward cards.

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In episode 2 we cover:

• Facebook ad targeting to your email list

• FitchTheHomeless social good campaign. Check it out on Huffingtonpost.com

• Hayden asks what marketing people use their analytics for and wants your feedback
• Mothers day email campaigns that did and didn’t work this year
• How to deal with negative comments on social media. Lessons fromAmy’s Baking co Facebook page
• Free marketing templates for everyone. Check out marketingmentor.net

Have a comment to add, or perhaps something you would like us to talk about? You can email or tweet us at:

• thedigital.slam@gmail.com
• @HaydsOfNZ
• @RichBoyd88
• and use #DigitalSlam

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For anyone working in marketing, communications, or digital roles. Two digital strategiest talk smack and share their thoughts on how to make the digital world work for you. We both love hearing from you so email us at thedigital.slam@gmail.com