Up Next with Gabriella Mirabelli: Recent Episodes
Gabriella Mirabelli
New ideas and new technology are causing seismic shifts the media industry. Meet the innovators, the risk-takers and the disrupters on the front lines of change from Hollywood, Wall Street, Silicon Valley and beyond. This is the “Up Next Podcast” with Gabriella Mirabelli.
Rod Duclos, Associate Professor of Marketing at Ivey Business School at Western University, joins Up Next to discuss research published in April 2026 in the International Journal of Research in Marketing (IJRM). The paper, co-authored with Amir Sepehri and Jonah Berger, draws on over 160,000 real complaints and five controlled experiments to show that the grammatical voice customers use when filing a complaint reliably predicts escalation risk before any explicit threat is made. The conversation covers the mechanism behind this signal, its limits, the looming AI confound, and what a CMO should do with it.
Joshua Lifrak spent five years building the mental skills program for the Chicago Cubs, including the 2016 World Series championship run, before taking that framework into the corporate world. His book, Win Today, lays out six daily practices for mental resilience and peak performance. In this episode, Lefrak breaks down each step, from framing how you meet the day to the science of why negativity is a protection mechanism, not a character flaw, and explains why willpower will always lose to systems.
Kaley Mullin is a sociologist and cultural insights practitioner who cofounded Cool Shiny Insights after serving as Head of Youth and Trends at YouTube and working on Disney's ABC Family to Freeform rebrand. In this episode, she explains what semiotics does for brand strategy, how cultural listening differs from social listening, and how to use the residual/dominant/emergent framework to time market moves. The conversation covers why brands consistently enter cultural spaces too late, what made Carhartt's cool-by-accident trajectory so instructive, and what organizational structures most marketing teams are still missing.
MaryLeigh Bliss, chief content officer at YPulse, joins Gabriella Mirabelli to discuss new research on how tweens relate to gaming. Three-quarters of 8- to 12-year-olds now call themselves gamers, a rate that matches teens, and the identity carries real weight for how brands reach this age group. Bliss and Mirabelli talk through why gaming functions as a shared culture, how virtual purchases build brand loyalty that follows kids into adulthood, and why marketers without a gaming strategy are missing the biggest channel to young consumers.
Thomas Bunn is Global Chief Client Impact Officer at Zeno Group and the architect of Clarity 2030, a study of more than 1,400 communications professionals across 10 countries. The data surfaces a striking gap: 72% of respondents expect communications to have greater influence over business strategy by 2030, but only 29% feel fully ready. Thomas and Gabriella examine what's behind that gap, whether AI transformation is a technology problem or a people problem, and why earned media has become central to how brands get discovered in an LLM-driven world.
Ryan Webb, associate professor at the Rotman School of Management and director of the Management Data Analytics Lab, has spent years studying why consumer behavior is so hard to change, and why marketers are often measuring the wrong thing. His research, co-authored with experts across neuroscience, psychology, and behavioral economics, and published in the IJRM - International Journal of Research in Marketing, argues that what looks like brand loyalty in scanner data may be something else entirely: automated behavior that bypasses conscious choice. This conversation covers what habit means, why disruption backfires on market leaders, and how platforms and loyalty programs fit into the picture.
AdGood Foundation accepts CTV ad inventory that publishers donate, routes it to nonprofits at $5 to $6 CPM, and charges roughly 70% below market rates. The model sits inside the existing ad stack, uses the same targeting and reporting tools as any commercial buyer, and requires no production budget: a self-serve AI tool generates a broadcast-ready 30-second spot from a nonprofit's URL for a minimum spend of $250. Kris Johns, the founder and CEO, explains why publishers donate, what the fill rate economics look like, and what CTV can and cannot prove about donor behavior.
MaryLeigh Bliss, chief content officer at YPulse, joins Gabriella Mirabelli to discuss YPulse's Post-Social Playbook report, based on a survey of 1,500 13 to 39-year-olds in the US and Canada. The data makes clear that algorithm-driven feeds have made follower counts functionally irrelevant for brands, and that reaching young consumers now requires a different model entirely: entertainment focus, nano creators, and community building off the feed. The conversation covers platform-by-platform breakdowns, the Dr. Pepper jingle case, and where to start when budgets are limited.
Jesse Weinstein is a partner at Phillips & Associates, a former Bronx prosecutor, and a U.S. Navy combat veteran who now represents employees in discrimination, retaliation, and whistleblower cases. In this conversation, he breaks down what counts as discrimination under New York law, why vague complaints to HR can undermine your legal standing, and how retaliation often shows up not as termination but as isolation, removed responsibilities, or inclusion in algorithmic layoffs. Weinstein also explains how contingency fee structures work, what severance agreements waive, and how pre-suit negotiation can protect careers.
Arnd Vomberg, Associate Professor of Marketing at HEC Paris, and his colleagues have spent years studying how consumers respond when prices shift without notice. Their findings, published in the International Journal of Research in Marketing, are directly relevant to every brand competing for attention in an algorithmically priced marketplace. He joins the show to discuss price fairness theory, the habituation effect, and why a guarantee that almost no one redeems can still shift consumer behavior. If dynamic pricing is already in your category, or it's coming, this conversation is where to start.
Most AI safety conversation focuses on what's happening inside the model. In this episode, Dr. Ilan Strauss, co-director of the AI Disclosures Project, shares why he thinks that's the wrong place to look. The bigger risks, he argues, live in the market — in how AI products get optimized for engagement, how infrastructure concentration replicates the platform economy's worst outcomes, and why content creators are unlikely to be compensated without new market mechanisms. If the web taught us anything, it's that open infrastructure and closed infrastructure produce fundamentally different power distributions. AI is at that same fork.
MaryLeigh Bliss, chief content officer at YPulse, brings proprietary brand tracker data to a conversation about how young consumers perceive entertainment and streaming brands right now. Media analyst Evan Shapiro joins her to connect those findings to the structural shifts reshaping the industry. Together, they make the case for why YouTube may already be winning, why fandom is the most durable business model in media, and why the companies still betting on legacy distribution models are running out of time to change course.
In this episode, Jack Oujo discusses his book, Too Smart to Be an Umpire. After eight years chasing his dream of becoming a major league umpire, Oujo was let go and faced with the fact that his "Plan B" was now his "Plan A." The rejection could have broken him. Instead, he translated everything he learned from officiating into building an incredibly successful wealth management firm. The conversation explores how umpiring taught him to think under pressure, manage difficult people, and focus on process over results. Oujo explains why parallel planning matters when pursuing long-shot dreams, how to let angry people exhaust themselves, and why getting fired from baseball became the catalyst for building something greater than he imagined.
Simon Blanchard, Dean's Professor of Marketing at Georgetown University and co-editor at the Journal of Marketing Research, joins Up Next to discuss research published in the International Journal of Research in Marketing on consumer financial data exchange. When a customer earns loyalty points at an affiliate restaurant or checks out using a buy-now-pay-later option, their financial data typically passes through actors they've never heard of. Blanchard applies equity theory to that four-actor ecosystem and explains why brands at the front of the consumer experience may carry reputational risk from partners they don't control.
Ron Rubin, entrepreneur and author of Gold in Your Backyard, built the Republic of Tea and River Road Family Vineyards over five decades while maintaining debt-free operations. His book, named after his father's expression about recognizing opportunities right in front of you, compiles 50 life lessons drawn from Ron's entrepreneurial career. The conversation covers his approach to risk evaluation, premium brand positioning in commodity markets, finding mentors by direct outreach, and building company culture through values rather than just compensation. The conversation touches on everything from practical decisions about work-life boundaries and incorporating feng shui principles into business design to budgeting for mistakes to reduce innovation pressure.
Paul D'Arcy, CMO at Moloco, explores how AI has fundamentally shifted the balance between human and machine decision-making in marketing, with digital advertising leading this transformation over the past decade. The conversation examines the tension between operational efficiency and strategic thinking as consumer behavior undergoes generational shifts in how people discover and purchase products. D'Arcy argues marketers are too focused on using AI to optimize internal workflows while missing the larger strategic implications of AI-driven changes in consumer search, discovery, and purchase behavior that require rethinking brand relevance, community building, and owned digital experiences.
MaryLeigh Bliss, Chief Content Officer at YPulse, has been tracking what young consumers find cool and what keeps them loyal to brands. The two things turn out to be driven by different forces, and understanding the gap between them can change how brand investment decisions should be made. Bliss brings data from YPulse's brand tracker, which covers affinity for over a thousand brands among 13-to-39-year-olds, alongside a separate brand loyalty study. The findings on loyalty, in particular, point to a shift in consumer behavior that happened fast and has a specific cause.
Rick DeLisi, Lead Research Analyst at Glia and co-author of The Effortless Experience, discusses research showing that less than 30% of organizations achieve full value from customer support AI investments. The conversation covers the "AI maturity gap" where adoption does not equal adaptation, why focusing solely on cost reduction limits AI potential, and barriers, including organizational readiness gaps and measurement challenges. DeLisi explains how high-performing organizations approach AI differently through operational changes beyond technology deployment, why low-effort experiences drive loyalty more than delight, and how contact centers can transform from cost centers into strategic growth engines.
Finola Kerrigan, professor of marketing at Birmingham Business School, spent ten years with colleagues studying James Bond fan communities online. Their findings, published in the International Journal of Research in Marketing, upend a basic assumption in brand management: that loyal, vocal fans are always an asset. The research identifies a pattern called regressive nostalgia, where a subset of fans resists a brand's cultural evolution and pulls it toward an idealized past. The conversation covers how brand stewards can distinguish between constructive loyalty and regressive attachment, why listening to the loudest voices can backfire, and what the Bond franchise reveals about managing heritage brands through social change.
In this episode, Mickie Kennedy, founder of eReleases, explains how small businesses can access national press distribution at a fraction of standard costs through eReleases' partnerships. The conversation covers why 97% of press releases fail to generate earned media, the importance of story arc elements like use case studies, and strategic approaches, including industry surveys and contrarian viewpoints. Kennedy discusses how AI replicates unsuccessful patterns, why journalist inboxes have become chaotic from database blasting, the limited value of pay-for-play placements, and how earned media functions as social proof that improves conversion rates and reduces customer churn.
MaryLeigh Bliss, chief content officer at YPulse, breaks down new survey data on how 8-to-12-year-olds consume media. Based on a survey of 1,500 tweens in North America, the findings show YouTube operates as the dominant platform in this age group's life, preferred over streaming services by 66% of respondents. Bliss explains what Mr. Beast's formula gets right, why 70% of tweens still have weekly family movie nights, how short-form content breadcrumbs viewers into bingeable series, and what it means that 87% of tweens want diverse representation on screen.
Rachel Boucher, head of content at Event Marketer magazine, discusses how experiential marketing has evolved from tactical activations to strategic campaign hubs. The conversation covers how the pandemic accelerated planning cycles and hybrid integration, why networking ranks as the top attendee goal at B2B events, and how Gen Z drives demand for offline connection around niche digital communities. Boucher explains why content generation became the number one investment area, how nano-influencers with under 100,000 followers enable personalized messaging at scale, where AI meaningfully improves personalization, and why mobile tours remain among the most affordable and effective formats.
Henri Weijo is an associate professor of marketing at Aalto University School of Business in Helsinki. His research examines how algorithmic recommendation systems are reshaping how consumers build identity and compete for cultural status, particularly in fashion. In this episode, he walks through field research conducted across multiple countries examining how mainstream and indie consumers respond to the same algorithm in opposite ways, and what that split means for brand managers trying to grow without destroying what makes their products desirable.
Tina Dietz, founder of Twin Flames Studios, explains how audio content builds trust through intimacy and strategic development. The conversation covers why vocal variety maintains engagement while presentation-style delivery fails, how podcast saturation fears are overstated with only a couple million active shows worldwide, and the difference between podcasting as a business versus for business development. Dietz discusses why audiobooks have grown double digits for fifteen years, where AI voice cloning currently works effectively, how over 80% of audio consumption happens during multitasking, and methods for extracting business intelligence from podcast archives.
MaryLeigh Bliss, Chief Content Officer at YPulse, discusses findings from two reports: the Social Media Monitor tracking platform usage trends and a deep dive into YouTube's role in Gen Z's lives. While marketers have focused intensely on TikTok, YouTube has maintained steady relevance as a multimodal platform serving simultaneously as entertainment hub, search engine, TV replacement, and trusted information source. The conversation examines how young people navigate six platforms at once, each serving distinct purposes, and why YouTube's embedded presence since childhood creates advantages TikTok hasn't replicated. Bliss explains shopping behavior shifts, the rise of reposting over creating, and why YouTube creators command more trust than traditional public figures.
In this episode, Jason Fairchild, CEO of tvScientific, discusses how performance marketing principles are being applied to connected TV advertising. The conversation covers deterministic attribution matching household ad exposure to outcomes, supply path optimization through direct publisher relationships, and radical transparency, including log-level data access. Fairchild explains how the platform brings search and social advertisers to television, the role of incrementality testing in measuring TV impact, and targeting capabilities from demographics to neighborhood-level geography. He also addresses how large language models will disrupt search advertising and create opportunities for television to reclaim its demand creation role in the marketing funnel.
Guilherme Ramos, assistant professor of marketing at Rochester Institute of Technology, and Larissa Elmor, PhD student at FGV Brazilian School of Public and Business Administration and visiting scholar at Imperial College Business School, discuss their research published in the International Journal of Research in Marketing. Their study of nearly 8,000 consumers across three countries examines the gap between what shoppers say they value and what they actually consider when making purchases. The conversation explores why sustainability rarely comes to mind during shopping decisions and what businesses can do to bridge this attitude-behavior gap through cognitive accessibility and contextual salience.
In this episode, Dave Bernath, CEO of Wurl and former Comedy Central GM, explains the technology infrastructure behind ad-supported streaming TV. The conversation covers how FAST channels work, the relationship between content owners and platforms, and why major studios sometimes cede advertising control to distributors. Bernath discusses contextual targeting that matches emotional tone between ads and content, the gap between streaming viewership (45%) and ad spending (15%), and attribution challenges on connected TV. He also addresses YouTube's dominance on connected TVs, metadata inconsistencies in programmatic advertising, and opportunities for small and mid-sized businesses to access TV advertising at scale.
MaryLeigh Bliss from YPulse reveals how media headlines systematically misrepresent Gen Z through sensationalized claims based on viral social content rather than representative research. The conversation debunks major myths about financial expectations, workplace behavior, technology adoption, and mental health by contrasting bold headlines with actual survey data from thousands of young consumers. Bliss explains how to distinguish between micro-trends and mass behavior, why seemingly contradictory data points require nuanced interpretation, and what marketers risk by accepting oversimplified narratives. The discussion offers frameworks for evaluating claims about generational behavior and understanding the gap between media perception and reality.
Attribution has always been a challenge for marketers, and today's internet only makes it harder. Cookie banners frustrate users, bots distort signals, and brands face growing liability for the data they collect. What if there were a way to fix all of this while giving individuals true ownership of their online identities?
In this episode, Gabriella Mirabelli speaks with Patrick Moynihan, co-founder and president of Tracer Labs, about Trust ID, a portable, user-owned digital identity built on blockchain technology. Trust ID enables consumers to control consent on a site-by-site basis, reduces friction in online experiences, and provides a digital wallet for secure transactions. For brands, it offers cleaner CRM data, stronger attribution, and less exposure to privacy risks.
Patrick shares how the concept evolved from a referral-tracking tool into a potential new standard for digital trust, why adoption is easier than many assume, and what the future might look like if individuals—not platforms—hold the keys to their own data.
Pierre-Yann Dolbec and Andrew Smith discuss research explaining creator monetization. The conversation covers three value capture modes that determine creator monetization: advertiser mode, selling attention through partnerships, entrepreneur mode, exploiting market opportunities through product launches, and professional mode, packaging expertise for direct sale.
The researchers explain why mode-spanning creators demonstrate greater resilience, how authenticity struggles stem from violating audience expectations rather than commercialization itself, and why the industry is shifting from single-mode influencers to multi-mode creators building sustainable businesses with assets driven by burnout prevention.
MaryLeigh Bliss from YPulse reveals 2026 predictions for Gen Alpha, Gen Z, and millennial behaviors. After accurately calling 2025 trends, including livestream shopping's breakthrough and local experience resurgence, Bliss forecasts surprising shifts in how social media functions, dramatic compression of cultural cycles, and the evolution of fan creativity through emerging technologies. The conversation covers unexpected entertainment format changes, authenticity concerns reshaping content consumption, and economic anxieties influencing consumer responses to brand behavior. These predictions offer strategic insights for marketers navigating rapid generational shifts in digital behavior and cultural values.
Ullie Appelbaum, brand strategist and author of The Science of Brand Associations, explains how cognitive psychology's associative network theory and neuroscience research inform brand building. The conversation covers how information is stored as connected nodes in memory, the 5-95 rule showing brand predisposition represents 70% of future sales, and the 60-40 optimal mix of brand building to performance marketing. Appelbaum discusses how cultural associations age and require modernization, methods for shifting brand associations, creating differentiation in commodity categories, and why internal stakeholder alignment on brand positioning is essential before external execution.
Siyun Chen, associate professor at Sun Yat-sen University, discusses her research showing masculine brands perform better with simple ad designs while feminine brands achieve better results with complex designs. The conversation covers how visual complexity is determined by element count, detail level, and arrangement irregularity, why the effect works through subconscious conceptual fluency, and how brand gender can be manipulated through names, colors, and visual elements. Chen explains the role of holistic versus analytical thinking styles, why following design trends without considering brand fit is the biggest mistake practitioners make, and practical guidelines for determining appropriate complexity levels.
Former Uber Head of Marketing Data Science Sundar Swaminathan shares how he uncovered that Uber's massive Facebook ad spend wasn't driving real growth. He explains what companies can learn about incrementality, brand investment, and making data-driven decisions without overcomplicating the process. A must-listen for marketers navigating performance vs. brand spend.
In today's episode, MaryLeigh Bliss, Chief Content Officer at YPulse, discusses insights from their recent fashion preferences report based on a survey of 1,500 young North American consumers. She explores how the fear of seeming "cringe" leads many to avoid clothes that look "try-hard," and how comfort has become a defining aesthetic—with sweatpants now acceptable almost anywhere. The conversation also looks at how TikTok and Instagram often act less as discovery tools and more as validation loops that reinforce existing styles. Bliss explains why luxury branding struggles to resonate with generations raised on big-box retail, how thrifting is motivated more by price than sustainability, and why the renewed interest in "going-out" clothes may reflect a broader desire for in-person connection.
Logos do more than identify a brand—they shape how we experience it.
In this episode, Qing Tang, Assistant Professor of Marketing at Hong Kong Baptist University, discusses research she and her colleagues published in the International Journal of Research in Marketing on logo design and perceptions of luxury. While many companies have shifted toward clean, minimalist logos, research findings reveal that more complex designs can actually heighten perceptions of exclusivity and craftsmanship. The conversation examines the trade-offs between luxury and approachability, why some brands revert to older, more intricate logos, and how logo design choices play out across industries and digital platforms. Whether you're managing an established luxury house or building a new brand, this episode offers evidence-based insights into how subtle visual cues influence consumer judgment—and why logo redesigns deserve more strategic consideration than they often receive.
Out-of-home advertising is delivering stronger results than many digital-first channels. Dan Levi, EVP & CMO of Clear Channel Outdoor, shares insights from a five-year study with Kantar that proves OOH drives awareness, intent, and brand favorability—and amplifies the impact of other media. Learn how marketers can measure performance, optimize creative, and integrate OOH into modern campaigns.
Is the agency world oversupplied—or just under differentiated? In this episode, Gabriella Mirabelli speaks with Robin Bonn, CEO of Co:definery and author of Market of One, about why most agencies struggle to stand out—and how they can fix it. They discuss the myths of procurement power, why "our people" isn't a strategy, and how smart specialization can transform your business. Whether you're leading an agency, consulting firm, or any service-based business, this conversation is packed with actionable insights on pricing, positioning, and building a truly unique market presence.
YPulse Chief Content Officer MaryLeigh Bliss shares the latest insights into how Gen Z and Millennials are reshaping entertainment and news consumption. From YouTube's dominance to TikTok's growing role as a news source, Bliss reveals what young audiences are watching, how they engage with content, and who they trust. Discover what today's viewing habits mean for brands and media alike.
What does it mean to market AI to marketers? Typeface CMO Jason Ing joins Gabriella Mirabelli to share how his team is cutting through the noise, helping brands integrate AI without disrupting workflows, and shifting the focus from flashy tools to real outcomes. Learn how agentic AI is changing content creation—and why marketers are uniquely positioned to lead the AI revolution.
Subscription businesses live and die by churn—but its impact goes far beyond lost customers. In this episode, Professor Barak Libai discusses research he and his colleagues conducted that reveals how churn reshapes growth, revenue, and market potential -- and what that means for anyone building or investing in a subscription model.
What makes consumers truly love a brand? In this episode, Allison McClamroch, Head of Brand US at Zeno Group, shares insights from Zeno's latest research on brand love and loyalty. Discover how generational values, social media influence, and cultural relevance shape brand relationships—and what brands must do to earn and keep loyalty in today’s competitive landscape. A must-listen for marketers, brand strategists, and communicators.
Discover the 10 emerging trends shaping Gen Z and Millennial culture, from accessible adventures to TikTok mini-series. YPulse’s MaryLeigh Bliss unpacks what these shifts reveal about young consumers and why they matter for brands.
Andre Banks, founder of NewWorld, unpacks how media, identity, and culture intersect—and what it means for modern marketing. Learn why cultural intelligence matters more than ever in building trust and relevance today.
In this episode, Welf Weiger, Associate Professor of Digital Marketing and Chair of the Marketing Department at Alfaisal University, joins us to discuss research he and his colleagues conducted on social media marketing and customer engagement. Together, their work uncovers surprising findings about how brand advocacy and criticism influence not just public perception, but also the purchasing behavior of the advocate or critic themselves.
This episode explores the evolution of Josh Dorfman’s personal brand in sustainability, from The Lazy Environmentalist to climate-tech ventures like Plantd and Supercool. Josh shares how authentic storytelling, strategic pivots, and mission alignment shaped his journey — and how he's used his platform to engage new audiences with climate solutions.
Discover how Gen Z and Millennials really want to be marketed to. YPulse’s Tori D’Amico reveals fresh data on social media habits, influencer trust, and the platforms driving engagement and sales. Learn which content formats work best, what fuels social commerce, and how identity shapes brand interactions.
Struggling to cut through the noise of today’s media? In this episode, Kira Shishkin, CEO of informed, shares how his minimalist, SMS-based news service delivers unbiased, ad-free updates that resonate with busy professionals and Gen Z alike. Discover how informed is redefining news consumption (and marketing) in the age of information overload. If you're curious about how to market a minimalist product in a maximalist world, this episode is worth a listen.
Explore the hidden flaws in A/B testing on platforms like Google and Meta. In this episode, marketing professor Johannes Boegershausen reveals why ad delivery algorithms often undermine true randomization and what that means for marketers and researchers. Learn why platform-based test results shouldn't be over-extrapolated—and how to run more reliable experiments.
In this episode, executive coach Luciana Núñez shares actionable insights from her book Coaching Power. She explains how leaders can drive performance by balancing coaching, managing, and leading — while building a strong coaching culture. Perfect for professionals looking to lead with clarity, empathy, and impact.
In this episode, YPulse’s MaryLeigh Bliss discusses Gen Z and Millennials’ renewed interest in in-person events. She shares key trends from YPulse’s latest report, including venue preferences, the rise of brand pop-ups, and how brands can create immersive, shareable experiences. Learn what young consumers want from real-life events, and how your brand can meet them there.
In this episode, leadership expert Mike Peterson, author of Leading in the Age of Digital Disruption, shares actionable strategies for navigating rapid change in today’s workplace. Discover how trust, transparent communication, and accountability can empower leaders to drive clarity and performance during digital transformation. A must-listen for professionals facing disruption across industries.
Marketing researchers Jacob Almaguer, Reto Felix, and Colleen Harmeling unpack the strategic use of emojis in brand communication. Their conceptual framework explores how emojis shape clarity, intimacy, and consumer perception — highlighting the importance of context, audience, and cultural nuance.
In this episode, David Hirshfeld, founder and CEO of Tekyz, shares practical insights on leadership, culture, and what distinguishes successful ventures from those that fail. He reflects on lessons from his own entrepreneurial journey, including both a successful exit and a company that didn’t make it.
In this episode, YPulse’s MaryLeigh Bliss shares fresh insights from two new reports on Gen Z and Millennial behavior around AI and social media. The conversation explores surprising declines in major platform use, the rise of smaller, community-driven apps, and how young people are embracing AI as a helpful tool rather than a threat. It’s a revealing look at what’s driving the next wave of digital habits.
Influencer marketing isn’t just a trend, it’s becoming the main event. In this episode, Fohr CEO James Nord explains why brands must stop treating it as a bolt-on and start building around it. From authenticity myths to smarter metrics, Nord outlines the mindset shift needed to win in the new marketing era.
In this episode, Adrian Palmer, professor of marketing at Henley Business School, discusses his research, published in IJRM, on anticipation in consumer behavior. He focuses on the often-overlooked period between the moment of purchase and the experience of the product or service. This "anticipation effect" plays a significant role in shaping customer satisfaction and overall perception. Palmer shares insights into the cognitive and emotional processes at play during this time and explains how marketers can strategically leverage anticipation to enhance the customer experience.
This episode features Mason Breeding, a talent manager in the gaming creator economy, discussing how gaming influencers are changing digital marketing. He explains what brands get right and wrong when working with creators and stresses the importance of authenticity and community. Breeding also talks about the value of long-term partnerships and smarter ad strategies in gaming.
In this episode, Doug Hall, founder of Eureka Ranch and Brain Brew Distillery and a recognized innovation expert, discusses his book, "Proactive Problem Solving." He shares practical strategies for identifying and resolving challenges using systems thinking. Inspired by Dr. W. Edwards Deming, Hall emphasizes engaged leadership and empowering those closest to the work. The conversation focuses on moving beyond simply fixing problems to proactively preventing them.
In this interview, YPulse’s MaryLeigh Bliss shares insights from their advertising/marketing effectiveness and DEI reports, highlighting that social platforms are the key drivers of purchase decisions for young consumers. The conversation emphasizes the power of authentic, user-generated content and touches on young consumers’ strong commitment to DEI.
Unlock your creative potential with the "Be Silly" strategy.
In this interview, Tatiana Karpukhina and Jiabi Wang discuss their research showing how intentionally generating silly ideas can break cognitive fixation and lead to more innovative solutions. Learn how to apply this simple yet powerful technique to boost creativity in both personal and professional settings.
An interview with Professor Jochen Hartmann about the use of generative AI in marketing, specifically focusing on comparing AI-generated images to human-created ones. Hartmann discusses research involving various AI models like DALL-E-3, Midjourney, and Firefly, and the surprising findings about their performance in aesthetics, realism, and effectiveness in real-world ad campaigns. The conversation highlights the rapid development of AI in marketing and its potential to create "superhuman" imagery.
Photography expertise for personal branding and business success.
In this interview, Rana Faure, a seasoned photo industry executive, shares how to select the right photographer, prepare for effective headshots, and create a compelling visual strategy for your business. Get advice on stock vs. custom photography, event coverage, and understanding image rights. Listen for practical tips for elevating your professional image.
MaryLeigh Bliss of YPulse shares insights into the latest social media trends and consumer behaviors among Gen Z and millennials. She breaks down platform usage, video content preferences, the growing popularity of Pinterest, and TikTok’s role in trend discovery and social shopping. The discussion also dives into the unique traits and spending habits of 20-somethings, highlighting how social media serves as their go-to source for both information and inspiration.
Entertainment industry leader Steve Kazanjian talks with Gabriella Mirabelli about Social Department, an AI platform transforming content libraries into social media gold. Explore how to maximize marketing ROI, reach new audiences, and leverage legacy content with cutting-edge AI technology.
In this episode, Dr. Ana Valenzuela, Professor of Marketing at ESADE Business School in Barcelona, discusses a meta-analysis of consumer responses to artificial intelligence (AI) over the past two decades. The conversation explores the evolving attitudes toward AI, the factors influencing consumer resistance, and strategies businesses can use to build trust in AI solutions. The research reveals nuanced perspectives on how people perceive and interact with different types of AI in various contexts.
In this interview, Meghan Kirsch, an Emmy and James Beard award-winning media executive, shares her experience of transitioning from B2C to B2B marketing. The conversation focuses on how to apply consumer-focused strategies to a business environment, emphasizing that at the end of the day, you're still communicating with people. Meghan stresses the importance of humanizing B2B interactions and bringing creativity to what is often perceived as a dry, corporate space.
This interview provides insights into the tween consumer market from YPulse's MaryLeigh Bliss. Learn about their tech habits, social media use (YouTube, TikTok, Fortnite), parental influence, and key trends shaping this generation. Discover how to effectively reach 8- to 12-year-olds with digital products, gaming, and diverse content.
In this interview, Brad Farris, a seasoned advisor with over 20 years of experience helping agencies scale their businesses to the $3-5 million range, discusses the unique challenges agencies face as they grow, particularly when trying to break through that crucial $1 million revenue mark. He offers invaluable insights into leadership, profitability, client acquisition, and team management.
Influencer marketing is huge, but how do creators balance authenticity with making money? Professor Dr. Johanna Gollnhofer discusses the "creator's dilemma" and strategies for brands to partner with creators effectively. Learn about maintaining authenticity in sponsored content and the future of social media marketing.
Explore the difference between "earned rest" and "expansive rest" with Public Health Burnout Coach Marissa McKool. This interview explores overcoming work stress, redefining rest, and achieving sustainable work-life balance. Learn practical strategies to process emotions, challenge limiting beliefs, and embrace rest without guilt, ultimately boosting creativity and well-being.
In this interview, YPulse's MaryLeigh Bliss discusses young consumers’ gaming and media consumption habits. Discover key insights on reaching young consumers, including their openness to in-game marketing and social media's role in driving entertainment engagement. Learn which platforms and strategies resonate most today.
Diane Schwartz, CEO of Ragan Communications, discusses the role of communications in business, the importance of aligning communication goals with business goals, and how to build and maintain a strong brand reputation. She also provides insights on working with communications firms and managing expectations.
In this interview, Emanuela Prandelli, LVMH Associate Professor of Fashion and Luxury Management at Bocconi University, discusses research she and her colleagues recently published in the IJRM. Their paper explores the role of content creators in the luxury world and the challenges luxury brands face when engaging with them. Prandelli and her colleagues' research highlights the importance of balancing control with creative autonomy, offering valuable lessons for luxury and consumer brands alike. By fostering strategic partnerships with content creators, luxury brands can enhance brand perception while maintaining exclusivity and authenticity in the digital era.
Gabriella Mirabelli and guest Jenny Wall, CMO of VideoAmp, discuss the evolving landscape of entertainment, marketing, and advertising. Wall shares her insights on the power of data-driven storytelling, the importance of embracing new metrics, and the future of advertising in the digital age.
Discover the future of youth culture as MaryLeigh Bliss, Chief Content Officer at YPulse, reveals her predictions for 2025's top trends. From the revival of local, offline experiences to the rise of livestream shopping and newsletter influencers, get insights into how Gen Z and Millennials are shaping the future of consumerism, social media, and pop culture. Find out how brands and marketers can stay ahead of the curve and effectively engage with these influential generations.
In this episode Jennifer Gardner, a trial lawyer, coach, and consultant, shares valuable insights on persuasive communication. Learn how to leverage authenticity, storytelling, and active listening to advance your ideas and become a more effective communicator, especially in high-stakes situations.
This interview with Simone Wies and Alexander Edeling explores the evolving creator economy, focusing on the rise of "creatrepreneurs" and their unique business models. Gain valuable insights into the factors driving success in the creator economy and learn how marketers can effectively collaborate with these entrepreneurial content creators.
This interview with Molly Neuman, President of CD Baby, explores her journey from Riot Grrrl musician to music industry executive. Neuman discusses the music industry's evolution, the importance of representation and activism, and the challenges of balancing creativity and business. Gain insights into leadership, the democratization of music, and the ongoing struggle for equality in the industry.
In this interview, MaryLeigh Bliss, YPulse's chief content officer, dives into the latest trends in social media usage among Gen Z and Millennials. The discussion covers the most popular platforms, key features driving engagement, and young people's views on social media's impact. Bliss also highlights the expectations these generations have for brands and influencers in social media spaces.
This interview with Alexander Bleier, Associate Professor of Marketing at the Frankfurt School of Finance and Management, explores the complexities of the creator economy and its reliance on social media platforms. Key topics include the role of platforms in content discovery, creation, and monetization, as well as the challenges and opportunities presented by emerging technologies like AI. The discussion explores the evolving relationship between creators, users, and advertisers, raising questions about the future of the creator economy as a sustainable career path.
In this interview YPulse’s MaryLeigh Bliss explores Gen Z and Millennial subcultures, highlighting how young consumers find community and belonging in their passions. The conversation dives into the distinctions between fandoms and subcultures, the impact of loneliness on community-seeking, and the opportunities for brands to engage authentically with these passionate groups.
In this interview, Havoc Robotics CEO Kelly Biderman shares how she uses her media and content background to grow the National Havoc Robot League (NHRL). She sees robot fighting as more than just competition; it's a way to engage a diverse audience and inspire interest in STEM. By focusing on accessibility, inclusivity, and compelling content, NHRL is moving robot fighting more mainstream. Biderman's success demonstrates how digital marketing strategies from entertainment and publishing can be effectively applied to new industries.
In this interview, Professor Alina Sorescu, a chaired professor of marketing at Mays Business School, Texas A&M University, delves into the intricacies of the creator economy. The discussion explores the nuances of authenticity in content creation, the role of social identity in fostering consumer engagement, and the impact of content length on attention spans. She also sheds light on the future trajectory of the creator economy, emphasizing the need for ongoing research to understand its complex dynamics.
In today’s episode, Lior Arussy, author of "Dare to Author!," shares insights on building and owning your personal narrative. The interview provides valuable insights on how to craft a fulfilling personal narrative and make a positive impact on the world. By focusing on deliberate vision, intentional humanity, gratitude, and authenticity, we can empower ourselves to become the authors of our own stories.
In this episode, we sit down with Dan Rua, the CEO and co-founder of Admiral, a visitor relationship management company. With a background in venture capital and tech industry leadership, Rua offers valuable insights into the evolving digital landscape. Throughout the interview, Rua underscores the importance of sustainable business practices and building meaningful relationships with users. He sees Admiral playing a key role in helping publishers adapt to the changing digital landscape and thrive in the era of generative AI.
In this interview, YPulse's Chief Content Officer, MaryLeigh Bliss, shares valuable insights into the media consumption habits of Gen Z and Millennials. The data, drawn from extensive surveys conducted by YPulse, reveals how these younger generations are reshaping the entertainment landscape. The insights shared underscore the dynamic nature of the media landscape and young consumers’ evolving preferences.
In this episode host Gabriella Mirabelli interviews Nick Martin, co-founder of Direqt, a conversational AI platform utilized by major brands like ESPN, Cosmopolitan, and The Sun. In the interview, Martin explains how Direqt helps publishers create engaging content, expand distribution, and develop sustainable monetization strategies using AI.
Knowing how to repair things after "dropping the ball" in B2B sales is crucial because it helps rebuild trust and maintain long-term relationships with clients. In today’s episode, we speak with Dr. Stephanie Mangus, an associate professor of marketing at Baylor University, who specializes in sales, about Dr. Mangus's research on how B2B salespeople can recover after they "drop the ball" with their clients.
Scott Mautz, author of The Mentally Strong Leader, reveals the 6 mental muscles that make up mental strength and how to build them. In this interview, he shares insights on habit-building, self-assessment, and the importance of mental strength in leadership, especially during challenging times.
The rise of nano creators presents a significant opportunity for brands to connect with young consumers in a more authentic and meaningful way. By embracing the power of nano creators and fostering genuine relationships with them, brands can build stronger connections with their target audience and drive positive brand perception.
In today’s episode, Ypulse's Chief Content Officer, MaryLeigh Bliss, discusses the rise of nano creators and how brands can effectively engage with them.
In today's episode, we are joined by Madeline Miller, an executive coach who is dedicated to making coaching more accessible and inclusive for rising leaders, particularly Gen Z and millennial women. She helps them take control of their careers, reduce burnout, and develop essential interpersonal skills and resilience. The discussion focuses on burnout and explores strategies for those who feel their work environment doesn't align with their values.
Social media platforms are essential tools for marketers interested in connecting with their audiences, but capturing users' attention and fostering engagement can be challenging. In today’s interview Vamsi Kanuri, the Viola D. Hank Associate Professor of Marketing at Notre Dame's Mendoza College of Business, shared valuable insights from research he and his colleagues conducted and published recently in the International Journal of Research in Marketing. This work examines how color complexity in images can significantly impact user engagement on social media platforms.
Building genuine, professional connections in virtual work environments can be challenging. The lack of non-verbal cues and the risk of miscommunication often impede relationship-building. In this episode, we explore the nuances of creating authentic connections online with Joshua Freedman, a best-selling author, master certified coach, and the co-founder and CEO of Six Seconds, a global emotional intelligence network. Joshua provides valuable insights into the importance of emotional intelligence in all forms of communication and shares practical strategies for cultivating strong professional relationships in a virtual work environment.
Burnout has become a pressing concern, impacting the well-being of employees across diverse industries. In today’s episode Joshua Freedman, an expert on emotional intelligence and burnout and the co-founder and CEO of Six Seconds, sheds light on the underlying causes of burnout and offers valuable strategies for prevention and management.
Burnout is a complex issue with emotional roots that extend beyond mere overwork. By understanding the four key drivers of burnout and implementing proactive strategies, individuals and organizations can create healthier and more fulfilling work environments. Recognizing and addressing the emotional needs of employees is crucial for preventing burnout and fostering a thriving workforce.
What are Gen Z and Millennials really getting up to?
YPulse's Tori D'Amico joins Gabriella Mirabelli to discuss their latest trend report on vices. From declining alcohol consumption and the rise of sober curiosity to the complexities of wellness and the allure of new indulgences, this episode offers a glimpse into the changing landscape of young consumers' views of vice and indulgence.
Artificial intelligence (AI) is revolutionizing the creative industry, enhancing workflows, and empowering creative teams. In this interview, Greg Harrison, Chief Creative Officer at MOCEAN, discusses the practical applications, benefits, and implications of AI in creative services, emphasizing the importance of ethical considerations and transparency. Harrison advocates for a balanced approach to AI, highlighting its potential for efficiency gains and the ongoing debate on its impact on creativity.
In today's episode, Gabriella Mirabelli interviews Albert Valenti, an assistant professor in marketing at IESE Business School, about research he and his colleagues conducted on how advertising works. Using data from 178 brands over seven years, the research focuses on how advertising impacts consumers' cognition, affect, and experience, and how these factors influence purchasing decisions.
In today’s interview MaryLeigh Bliss, Chief Content Officer at YPulse, discusses the evolving relationship between music and young consumers, focusing on how Gen Z and millennials discover and engage with music. The conversation also highlights the continued shift in spending priorities toward experiences over physical products.
Emotional intelligence (EI) is crucial in our personal and professional lives. In this interview, Joshua Freedman, a bestselling author, master certified coach, and co-founder and CEO of Six Seconds, shares the findings of their 2024 State of the Heart Report. This global study on emotional intelligence provides insightful data and trends relevant to individuals and organizations alike. By understanding, developing, and applying emotional intelligence skills, individuals and organizations can navigate the challenges of an emotional recession and work towards a more resilient and connected future.
Today’s interview is with Dr. Li Huang, an assistant professor of marketing at Hofstra University. Dr. Huang specializes in online consumer behaviors from a psychological perspective, and her research extensively explores human-technology interaction. In this episode, we delve into her recent study on how videoconferencing, a technology that has become ubiquitous post-pandemic, influences consumer behavior.
Dr. Huang's research brings to light insights about how videoconferencing can indirectly affect our purchasing decisions, particularly concerning self-enhancement products.
In today’s interview, we discuss the intersection of personal branding and corporate perception with Alyssa Gelbard, founder and CEO of Point Road Group. We explore how employee profiles on LinkedIn can significantly impact an employer's brand. Both companies and individuals can benefit from leveraging their LinkedIn presence to enhance trust, engagement, and business success.
In today’s episode, Tori D'Amico, Managing Content Editor at YPulse, shares insights into the evolving opinions and behaviors of young consumers concerning AI and search. The interview reveals that Gen Z and millennials increasingly use social media platforms as search engines and hold nuanced views about AI. Despite recognizing that AI could potentially take over many jobs, a significant portion of young people remain optimistic, believing that their roles will be enhanced rather than threatened by AI technologies. The emerging dynamics of AI and social media search are reshaping how young consumers interact with technology and make purchasing decisions. This conversation sheds light on the complex relationship between youth, technology, and the digital landscape.
In this interview, Irad Eyal talks about his latest venture, Quickture. Irad Eyal is an experienced entrepreneur and reality TV veteran. He has over 25 years of industry experience. He created successful shows like Bravo's "Southern Charm" and Netflix's "Floor is Lava.” Quickture is an AI-powered storytelling platform. It is designed to revolutionize editing for professionals. Quickture helps editors and producers with modern media production and promises to make the process more efficient and creative.
In today's digital world, concerns about consumer privacy are growing. Regulators are thinking about limiting how long tracking technology can be used. It is important to understand the economic effects of these possible changes. Today’s guest is Klaus Miller, an Assistant Professor of Marketing at HEC Paris. He talks about the research he and his colleague did on this topic, which was recently published in the International Journal of Research in Marketing (IJRM). He explains how tracking works, the economic impact of different rules, and what the future of online advertising might look like.
Amy Kean, the CEO and Creative Director of Good Shout, brings a wealth of experience and unique perspective to a discussion of the quirks and complexities of the advertising industry, the pervasive use of jargon, and the broader implications of corporate culture.
Her insights highlight the complexities and importance of genuine communication, creativity, and embracing diverse perspectives. Her humorous and critical take on industry practices encourages a reevaluation of how businesses operate and how we all interact with each other.
Gaming is a major part of young consumers' lives, capturing significant attention and interest. In today’s episode, MaryLeigh Bliss, the Chief Content Officer at YPulse, discusses their latest report on Gen Z and Millennial gaming behaviors. The interview provides a comprehensive understanding of the current landscape of gaming among young consumers. It highlights the importance of gaming in their daily lives, its influence on other media and behaviors, and the potential for brands to effectively engage with this demographic through immersive and interactive experiences.
Networking is the cornerstone of career advancement. LinkedIn, the professional networking platform, offers a myriad of opportunities for individuals to connect, yet many struggle to harness its full potential. Enter Steve Flanagan, a beacon of inspiration in the realm of career development. As a business development professional at Consigli Construction, Steve has embarked on a personal mission he calls "The Game," dedicated to helping individuals navigate their career and secure meaningful employment opportunities through LinkedIn.
In essence, "The Game" represents a paradigm shift in career development, where the emphasis is placed not just on job hunting, but on relationship-building and value creation. Through Steve's tireless efforts and unwavering commitment to helping others, individuals learn to move forward with confidence and purpose.
In today's marketing landscape, cultural intelligence has emerged as a pivotal factor in the success of brands aiming to resonate with diverse audiences. Dr. Anastasia Kārkliņa Gabriel, a cultural theorist, writer, and strategist, delves into this topic in her insightful book, "Cultural Intelligence for Marketers." By embracing inclusivity, fostering community engagement, and staying attuned to evolving cultural trends, brands can create meaningful connections.
From the aroma of freshly baked bread in a grocery store to the crisp scent of a new car, our senses play a crucial role in shaping our perceptions and evaluations of products. However, recent research has delved deeper into the relationship between visuals and olfactory sensations, uncovering fascinating insights into how pictures of scented objects can influence consumer behavior.
Today, we had the privilege of speaking with Zachary Estes, Professor of Marketing, Co-Director of the Behavioral Research Lab, and Director of the PhD in Management at Bayes Business School, City University of London, and Varun Sharma, Assistant Teaching Professor of Marketing at Carnegie Mellon University, Qatar. Their research delves into the intricate interplay between cognition, emotion, and consumer behavior, focusing on sensory marketing and its impact on product evaluation.
This research sheds light on the transformative potential of olfactory visuals to leverage scent in marketing and how, in certain instances, these visuals offer brands a strategic advantage in capturing consumer attention.
In today's discussion, we delve into the journey of Nick Childs, a former creative leader in the advertising industry, as he shares insights into his transition to purpose-driven entrepreneurship. After unexpectedly leaving advertising, Childs faced the challenge of reinventing his career, ultimately co-founding DIRT, an AI-powered content measurement engine. Through innovative biometric neuroscience methods, DIRT democratizes audience research, providing creators with valuable insights into audience engagement.
In the world of consumer behavior, word of mouth stands tall as a potent force shaping preferences and purchase decisions. But what exactly does it mean in the digital age, particularly for the discerning demographic of 13 to 39-year-olds? MaryLeigh Bliss, the Chief Content Officer at YPulse, offers invaluable insights from their latest trend report on word of mouth, shedding light on its nuances, impact, and implications for marketers eager to engage with young consumers.
”It is possible for hindsight to inform future plans.”
– Felix Velarde, Scale at Speed
Navigating growth can be both exhilarating and challenging. To shed light on this journey, we speak with Felix Velarde, the visionary behind the groundbreaking book "Scale at Speed: How to Triple the Size of Your Business and Build a Superstar Team." With decades of experience in entrepreneurship and digital agency leadership, Felix shares invaluable insights into the strategies and mindset required to scale businesses effectively, offering a holistic framework for navigating the complexities of business growth. By embracing strategic foresight, empowering teams, and fostering a culture of innovation, businesses can chart a path to sustainable success in an ever-changing world.
In the ever-evolving landscape of business-to-business (B2B) industries, maintaining customer relationships and ensuring customers derive maximum value from products or solutions is paramount. Customer Success Management (CSM) goes beyond traditional sales and marketing strategies. To shed light on the nuances of CSM and its significance, we had the privilege of interviewing Bryan Hochstein, an associate professor of marketing at the University of Alabama.
CSM represents a paradigm shift in how businesses engage with their customers in B2B industries. By prioritizing customer success and aligning organizational strategies accordingly, companies can foster long-term relationships, drive customer satisfaction, and achieve sustainable growth.
Downtown Music Holdings exemplifies a modern approach to the music industry, prioritizing artist empowerment, technological innovation, and adaptive strategies. As the industry continues to evolve, Downtown remains committed to championing artists and fostering a thriving creative ecosystem.
Today, we're exploring the transformative landscape of the music industry with Downtown Music Holdings’s CEO, Andrew Bergman. With over two decades of experience in the music realm, Andrew offers insights into Downtown's evolution and its commitment to empowering artists in an ever-changing landscape.
In today's digital age, understanding tween behaviors is crucial for marketers seeking to connect with this influential demographic. Because of the legal regulations put into place to protect young children, direct surveys of 8–12-year-olds are challenging to conduct. As a result, there hasn’t been any robust survey data available – until now.
Joining us to explore this topic is MaryLeigh Bliss, Chief Content Officer at YPulse, a leading authority on Gen Z and millennial opinions and behaviors. Their latest report is based on a research survey they conducted directly with tweens, aged eight to twelve, and it provides valuable insights into this cohort’s habits, interests, and preferences.
Tweens represent a dynamic and digitally savvy demographic whose behaviors and preferences offer valuable insights for marketers and parents alike. By understanding and adapting to their evolving opinions and behaviors, stakeholders can effectively navigate this unique stage of development and prepare for the future landscape shaped by today's tweens.
In marketing and advertising, technological innovations continually reshape how brands engage with consumers. Today, we explore the realm of generative AI images and their potential impact on advertising strategies. Our guest, David Schweidel, the Rebecca Cheney McGreevy Endowed Chair and Professor of Marketing at Emory University's Goizueta Business School, shares insightful research-based perspectives on current possibilities and future trajectories.
The integration of generative AI into advertising marks a profound shift in how brands conceive and execute marketing campaigns. The integration of generative AI into advertising heralds a paradigm shift in how brands conceptualize and execute marketing campaigns. By harnessing the creative potential of AI, businesses can unlock new avenues for audience engagement and brand storytelling. As we navigate this transformative landscape, the synergy between human ingenuity and technological innovation promises to redefine the advertising landscape.
In today's podcast interview, we delve into the complex world of business-to-business (B2B) sales dynamics with Dr. Jeff Johnson, Associate Professor of Marketing at UMKC's Henry W. Block School of Management. The focus of our discussion centers on the challenges B2B salespeople face when selling into a buying center, especially when encountering dissent among group members. His insights shed light on the intricate dynamics of B2B sales and offer practical guidance for navigating dissent within buying centers. By understanding the nuances of dissent and employing adaptive strategies, sales professionals can enhance their effectiveness and drive successful outcomes in B2B sales engagements.
In the realm of entertainment marketing, creativity serves as the backbone of success, yet managing creative teams to produce inventive work within business objectives, budgets, and deadlines demands a delicate balance of freedom and structure. Scott Edwards, EVP at Fox Entertainment and head of creative advertising, provides valuable insights into effectively managing creative processes, fostering innovation, and maintaining team cohesion to deliver impactful campaigns aligned with business goals. Effective creative management entails navigating the complexities of entertainment marketing by fostering a culture of trust, empowerment, and innovation, allowing teams to deliver campaigns that captivate audiences and drive business success.
Addressing the complex issue of long-term unemployment requires a multifaceted approach that addresses systemic biases, provides support networks for job seekers, and promotes policies that foster economic resilience and opportunity for all individuals. By raising awareness and working collaboratively, we can strive towards a more inclusive and supportive society for those navigating the challenges of unemployment.
Today we’re speaking with Professor Ofer Sharone, a sociologist at UMass Amherst and author of "The Stigma Trap," we delve into the complex issue of long-term unemployment. The conversation shed light on various biases and challenges faced by individuals navigating the job market after experiencing extended periods of unemployment.
Click here to purchase The Stigma Trap
In today's episode, we're joined by MaryLeigh Bliss, the Chief Content Officer at YPulse, the leading authority on Gen Z and millennial opinions and behaviors. MaryLeigh provides invaluable insights into the latest trends in media consumption among young consumers and what it means for industry professionals aiming to capture their attention. From streaming preferences to the impact of diversity in content, she offers a comprehensive analysis of the ever-evolving entertainment landscape.
Today’s guest is Evan Shapiro, a prominent figure in the media industry, known for his candid insights and extensive experience. He shares valuable perspectives on the media landscape, marketing, and the need for change.
The conversation sheds light on the complexities and challenges facing the media industry today. From fostering authenticity to embracing diversity and adapting to changing consumer behaviors, Evan offers valuable guidance for navigating the evolving media landscape. As the industry continues to evolve, his forward-thinking approach serves as a beacon for those seeking to thrive in an ever-changing environment.
Today’s episode features Samuel Stäbler, an assistant professor of marketing at Tilburg University in the Netherlands, and Alexander Edeling, an associate professor of marketing at KU Leuven in Belgium. They've investigated the effects of layoff announcements on consumer brand perception. Together they discuss the multifaceted relationship between layoffs, brand perception, and corporate communication strategies. By understanding the nuances of consumer behavior and the role of communication in shaping brand perception, companies can navigate layoffs more effectively while safeguarding their brand reputation in the long run.
In today’s interview Bjorn Thorleifsson, the Head of Research and Insights at amp Sound Branding, delves into the importance of sound in marketing, specifically focusing on sonic branding. He provides valuable insights into how marketers should be thinking about leveraging sound, emphasizing its emotional impact, cross-cultural relevance, and the need for a flexible and holistic approach. As technology continues to evolve, brands that invest in creating a distinctive and memorable sonic identity are likely to leave a lasting impression on consumers.
Some key takeaways:
- The Rise of Sensory Marketing: With the advent of technology like smart speakers and platforms such as TikTok, sensory marketing is becoming increasingly crucial. Brands are now thinking beyond campaign-driven sound and exploring how to create brand equity through a holistic approach to sound.
- The Emotional Impact of Sound: Sound has a unique ability to affect emotions quickly and deeply, often faster than visuals. Bjorn compares it to being a "highway to our emotions," making it a powerful tool for marketers to connect with consumers on an emotional level.
- Sonic Branding vs. Sound: Sonic branding involves using music and sound to benefit companies, creating a recognizable brand identity through sound. It goes beyond a simple sound logo, aiming to build memory structures for the brand through a more holistic and flexible sonic identity.
- Sharing Sonic IP: Unlike visual IP, releasing sonic elements can create a sense of community and engagement.
- Holistic Approach to Sonic Branding: Sonic touchpoints vary for each brand and can include elements like hold music, message notifications or payment confirmation. UX UI sounds, such as notification sounds, can be crucial for building brand recognition.
- The Durability of Sonic Branding: Sonic branding has a long-lasting impact, creating memories that can be recalled even after years. Nostalgia plays a role, but flexibility allows brands to adapt and resonate with new generations.
In today’s episode, MaryLeigh Bliss, the Chief Content Officer of YPulse, dives into the dynamics of social media and its significance for brands aiming to connect with young consumers.
Key takeaways:
On Beyond TikTok. While TikTok remains a dominant force, your social media playbook isn't solely a TikTok playbook. Young consumers, on average, use six social platforms.
The Next Big Thing. Experiment with new platforms ... but don't put all of your eggs into the latest trend basket.
All About Authenticity. Timeliness matters. Empower your social media teams to adapt, respond, and take advantage of platform trends.
One and Done? Maybe. It's better for brands with limited resources to excel on one platform authentically than to spread thinly across multiple platforms.
X Doesn't Mark the Spot. It’s ok to forget about X, but not text. Use your words in the comments sections of other platforms.
Regular People Resonate. Leveraging user-generated content and spotlighting regular people's posts in advertisements or social media feeds resonates well with young consumers.
It’s Not Your Intern’s Social Media Team. Social Media is the place where consumers (13-39 y/o) report seeing advertisements that made them decide to make a purchase. Staff this vital part of your marketing team with experts who understand each platform.
In today’s podcast, global marketing and innovation expert Professor Stefan Stremersch offers insights into a holistic ideation process, balancing customer-centric approaches, diverse ideation sources, and the evolving role of AI. As businesses navigate the innovation landscape, understanding consumer perceptions and strategically implementing generative AI tools can shape the future of ideation and market success.
In today’s episode MaryLeigh Bliss, Chief Content Officer at YPulse, delves into their latest tracking report on young consumers' gaming behaviors, challenging myths and exploring the profound impact of gaming on their lives.
Myths Busted:
- Gaming is a Male-Only Activity. False. Both genders engage in gaming, with 98% of young men and 92% of young women participating.
- Gamers Are Hardcore Enthusiasts. False. Self-identifying as a gamer doesn't necessarily correlate with how frequently one plays. While 95% of young people play video or mobile games, only 66% identify as gamers.
- Gamers Are Only Interested in Violent Games. False. The gaming landscape is diverse, with top games including violent (Call of Duty) and non-violent (Candy Crush, Roblox) options. The notion that gamers exclusively prefer violent content is outdated.
- Gamers Are Socially Isolated. False. Gaming fosters social connections, with 73% of self-identified gamers stating that video games help them be social. Titles like Fortnite and Roblox enable virtual socializing and friendships.
- Gaming is a Passive Activity, Like TV. False. Gaming is an active, immersive experience requiring constant engagement. Unlike TV, second screening is challenging, offering brands a unique opportunity for focused consumer attention. Young people are open to brand presence in gaming spaces if done authentically, enhancing rather than disrupting the gaming experience.
In today’s episode William Tincup, President of Recruiting Daily, explores the realm of Applicant Tracking Systems (ATS) and how to navigate them. He highlights the importance of customizing resumes and focusing on skills.
Key Discussion Points:
- What an Applicant Tracking System (ATS) is and how the language you use in your resume influences how you are ranked for recruiters.
- How you can adjust your resume and LinkedIn profile to help lessen ageism's impact.
- Why you shouldn’t ‘Spray and Pray’ when applying for a new position and how generative AI can help make the process less onerous.
- Why it’s critical to highlight your skills, in addition to your accomplishments.
- Why, when applying through a portal, you don’t need to sweat the cover letter.
In today’s podcast marketing expert Martin Schreier, Head of the Department of Marketing at WU Vienna and Editor in Chief of the International Journal of Research in Marketing, discusses the challenges and opportunities presented by generative AI in academic research and marketing. The discussion emphasizes the need for transparency, human involvement in the creative process, and a thoughtful approach to the evolving landscape of AI in both academia and marketing.
Key Points:
Transparency in AI: Generative AI holds great potential for research, however, it's crucial to be transparent when using it to uphold academic integrity.
Creativity and AI: Generative AI can help with idea generation and problem-solving in diverse fields, but human input remains vital for refining and implementing these ideas.
Democratizing Marketing: Generative AI can enable individuals and smaller entities to take part in marketing activities, fostering a more diverse and inclusive marketing landscape.
Societal and Economic Impact: Consideration should be given to the societal and economic impacts of a future where humans and AI collaborate to boost productivity and job satisfaction.
Brands need to understand and adapt to the preferences of Gen Z and Millennials in the evolving social media landscape. YPulse’s Chief Content Officer, MaryLeigh Bliss, explores young consumers' behaviors on social media and the opportunities for brands.
Key Topics:
- TikTok's Growth: From its beginnings as Musical.ly, TikTok's growth has been extraordinary, with user rates among young people jumping from 5% in 2019 to 53% in 2022.
- Generational Preferences: TikTok is the preferred platform for Gen Z, with nearly 75% using it, but it's the third choice for Millennials.
- Twitter's Limited Effect: Twitter is less influential, with only 25% of Gen Z and 30% using the platform. Not an optimal choice for marketers targeting young consumers.
- Generational Definitions: There's confusion regarding the definitions of generations like Gen Z and Gen Alpha. An understanding of age ranges and life stages is key for accurate insights.
- Social Media as a Search Engine: Youth increasingly use platforms like TikTok and Instagram as search engines. Brands need to optimize their content for this shift.
- Active Engagement: Young consumers are active on an average of six social platforms.
- Advice: Establish an organic presence on TikTok, tap into YouTube's dynamics, and engage with comments.
Understanding these dynamics offers brands the opportunity to connect authentically with their target audience on their preferred platforms.
YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students, and young adults. We provide strategic insight to companies and organizations via our subscription-based syndicated research content as well as our custom research and consulting services. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, we give our clients a 360-degree view of what it’s like to be a Millennial or Gen Z in America today.
Patrick Esposito, author and CEO, illuminates the path to entrepreneurial success. His book, "The Structure of Success," serves as a practical manual for small and mid-sized businesses. In today’s interview he flips the script, diving into failure — and how entrepreneurs can avoid it.
Highlights from the interview:
- Factors leading to Business Failure: Esposito identifies five major causes for small and medium-sized businesses' downfall:
- Disputes between co-owners.
- Inability to evolve the business model.
- Execution failure during a merger, acquisition, or sale.
- Inadequate internal infrastructure.
- Ineffective disaster management.
- Tackling the challenges: Esposito provides sage advice for each business challenge, such as drafting clear shareholder agreements and staying receptive to customer feedback.
- Understanding the Complexity of Scaling: Emphasizing the essential role of delegation, Esposito advises businesses to acknowledge personal limitations and employ specialists for critical operations.
- Dealing with Ambiguity: Esposito advocates for swift and diligent decisions rather than waiting for perfect data, allowing for necessary adjustments later.
Click here to purchase the book
In the ever-evolving field of marketing, the challenge has always been optimizing the marketing mix. We were fortunate to discuss this complex topic with Prof. Koen Pauwels, a renowned marketing expert at Northeastern University and co-founder of the Data Initiative. His insight provided us with valuable guidance on how to approach and refine our marketing strategies.
Topics discussed:
The Power of a Framework: Input, Throughput, and Output Use a basic framework for marketing mix optimization: input, throughput, and output. Align marketing goals with business objectives to chart a path to success. Understand business goals like growth or resource constraints and adjust your marketing efforts accordingly. Track hard metrics like sales to ensure alignment with these objectives.
The Myth of ROI as a Silver Bullet Metric Avoid solely relying on ROI; it's an efficiency metric that can mislead you into reducing marketing investments and harming growth. Look instead at effectiveness metrics like profits and sales, which offer a better benchmark.
The Role of Content and Creativity Creative content is more important than the channel used for its delivery. A well-crafted message is a primary driver of advertising effectiveness.
Content Marketing Alignment of your content with the consumer's purpose for the website visit is key. In-depth integration can effectively boost your campaign.
Frequency and Timing: A Delicate Balancing Act No universal rule for frequency and timing in campaigns is available. The traditional wisdom of minimum exposures has evolved with today's digital consumer behaviors. Testing and data collection can help identify the optimal frequency and reach.
In this interview, Dr. Kyle Murray details how sustainable behavior can be effectively promoted through an understanding of values, energy, and consumer experience. By leveraging these insights, we can motivate greater engagement in eco-friendly actions.
Key Points:
- Value and energy dynamics: Sustainable behavior hinges on consumer values and energy level. Grasping this interplay enables us to motivate eco-conscious actions.
- Energy-effort correlation: High energy levels combined with genuine willingness reduce perceived effort in sustainable practices.
- Energizing consumers: Creating energetic environments can facilitate greater consumer participation in sustainable behavior.
In this episode MaryLeigh Bliss, Chief Content Officer of YPulse, shares valuable insights into the media consumption habits of Gen Z and millennials.
Some highlights that were discussed:
- Preferred Content Platforms: Tik Tok might be GenZ’s favorite social media platform, but 63% of young consumers use Netflix weekly and they report that it is their content platform of choice, beating out not only TikTok, but also Disney, Amazon Prime, and Hulu.
- When forced to pick between streaming services and social media, 54% of young consumers choose streaming services.
- Social platforms are critical to content discovery, with 63% of young consumers saying that seeing show clips on their “for you” page or in their social feed, makes them want to watch shows.
- The long and the short of it is … that young consumer preferences are evenly split between short-form and long-form video content .
- Smartphones are the favored devices for young consumers to watch content - underscoring the importance of optimizing user experiences for mobile devices.
In today's information-rich world, crafting clear and impactful messages is crucial. In today’s conversation Todd Rogers, Harvard University professor of public policy, shares his key principles on how to engage your audience and ensure your message is understood.
Here are some of the topics covered:
- Less is More: Everyone is skimming. Limit word usage and stick to the core ideas.
- Make Reading Easy: Using simple words and syntax help guarantee that your reader will easily understand what you want to convey.
- Use Formatting to Direct Your Reader: Headlines are signposts for your readers, guiding them to your main message.
- Understand Your Audience: Write with an understanding of what your reader cares about and how it dovetails with the goal of your communication.
- Make responding easy. Remove as much friction as possible. Make it clear what you want from your reader.
In today’s podcast Cortney Harding provides valuable insights into the metaverse, its potential, and the ethical considerations that come with AI, making it a fascinating conversation for anyone interested in the future of technology and virtual experiences.
Topics include:
- Futurist Timeframes: Think in terms of a 5-to-10-year time horizon. Further spans lapse into the realm of science fiction due to unpredictability.
- Ethical Considerations: Explore ethical implications of recreating loved ones or past relationships within the Metaverse, highlighting the need for protocols and consent mechanisms.
- AI Assistance: AI could potentially alleviate mundane tasks and facilitate more efficient customer service. The key to implementation, according to Courtney, lies in consent and proper management.
- AI Verification: the necessity of consent and verification in AI use, highlighting issues arising from unverified and unauthorized information scrapings.
- Measuring Metaverse Success: For effective engagement in the Metaverse, take a community-first, sales-second approach. Successful implementation involves ongoing investment and proper resource allocation.
- Generational and Cultural Perspectives: There are notably different attitudes towards the Metaverse based on geographical location, with developing countries showing more excitement than developed nations.
Gabriella Mirabelli interviews Dr. Nadia Abou Nabout, an expert in interactive marketing and social media, about the challenges marketers face in digital advertising and practical guidance for assessing the effectiveness of various targeting strategies in today's dynamic landscape.
Click here for the show notes - where you can find a link to the research paper, published in the IJRM, that holds the formula you need to assess your targeting's true potential!
In the competitive landscape of brand marketing, understanding and harnessing authenticity is the key to capturing the hearts and loyalty of Gen Z consumers. As our interview with Anastasia Pelot from YPulse reveals, authenticity isn't just a buzzword; it's a potent strategy for connecting with the next generation of consumers.
Takeaways include:
- Authenticity Assessment: To determine brand authenticity, YPulse surveyed a staggering 75,000 people aged 13 to 22. This data was collected over the past year, from July to July, giving us a snapshot of how authentic brands were perceived during that time.
- Components of Brand Authenticity: Authenticity, as Anastasia explains, is multifaceted. It primarily hinges on a brand being true to its personality, which includes traits like honesty, transparency, and a genuine passion for their products.
- Notable Brands and Rankings: The interview shares the top five ‘most authentic’ brand rankings in North America as well as the top five in Western.
- Tips for Authenticity on a Budget: Practical advice for marketers on a budget. Engaging authentically on social media, understanding platform cultures, and ensuring consistent messaging can all enhance brand authenticity.
”… leadership intelligence and its eight related essentials are not some fuzzy, high-level concepts. Leadership intelligence is about taking deliberate, concrete action steps. That is why we call leadership intelligence an “action sport.”
– Doug Lennick & Chuck Wachendorfer, Don’t Wait for Someone Else to Fix It
In today’s podcast Doug Lennick and Chuck Wachendorfer discuss their new book, Don’t Wait for Someone Else to Fix It, and some of the essential things people need to do to enhance their impact at work, home and anywhere else that they need to show up.
Topics include:
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Self-Awareness and Leadership Logic Chain: The importance of self-awareness and how it forms the foundation of the leadership logic chain, leading to effective decision-making, self-management, and ultimately, successful leadership.
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The Role of Feedback and Trust: How trust is essential for open and honest feedback within an organization, and the importance of leaders building trust to create an environment where employees feel safe providing feedback.
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Moral Intelligence and Responsibility: The significance of integrating integrity and responsibility into leadership. These qualities contribute to high-performing organizations and inspire others.
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Quantifiable vs. Being Goals: The difference between quantifiable goals and state-of-being goals, highlighting the importance of both in personal and professional growth. Setting KPIs for being goals is also discussed.
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Continuous Improvement and Goal Setting: The idea that goal achievement is a part of life's journey, not an endpoint.
”It was electrifying. It was wonderful. But it was also anxiety-provoking. It was stress-inducing. It was hell. It was wonderful. And it was hell. … I was in Wonderhell”
– Laura Gassner Otting, Wonderhell
In today’s podcast Laura Glassner Otting discusses her new book, Wonderhell.
Topics include:
- Who defines success.
- The importance of practice.
- The benefit of burning bridges.
- The power of accountability.
Click link to purchase the book https://www.amazon.com/Wonderhell-Success-Doesnt-Should-About/dp/1646871227
Anthropomorphic products are items or objects that exhibit human-like characteristics, either in appearance, behavior, or personality. These products often feature human traits, such as faces, expressions, or even names, making them relatable and engaging to consumers.
In today’s conversation, Dr. Rhonda Hadi, describes her research into anthropomorphic products and what she and her colleagues found regarding how certain cultural traits influence consumer preferences, shedding light on why we see more anthropomorphic products in particular markets.
Key items explored:
- Cultural Influence: How cultural traits play a significant role in shaping consumer preferences for anthropomorphic products.
- Marketing Strategies: Understanding the power collectivism and individualism is a valuable tool for marketers when making targeting decisions and deploying anthropomorphic marketing, packaging, or communications.
“The marketing people are the ones in a position to be the idea originators, the concept builders, the ones who put the “start” in “startup.” Marketing people understand the marketplace, they understand consumers and they know what those consumers like and don’t like about the way things are going at any given time.” – Allen Adamson, Seeing The How
In today’s podcast Allen Adamson, a renowned branding expert, co-founder of MetaForce and author of Seeing The How, brings his unique insights to the forefront, shedding light on how marketers can thrive in today's dynamic landscape.
Key topics discussed in this episode:
Rethinking Innovation: Why it's not about creating a better mousetrap but rather understanding and adapting to changing consumer needs.
The Role of Marketing: How marketers are in a prime position to drive innovation within their organizations by closely interacting with consumers and recognizing emerging trends.
Ethnographic Thinking: Customers can't see around corners are rarely predict their future desires, but if you come to the conversation with an ethnographer’s heart, there are some strategies marketers can use to truly connect with consumers and unlock innovative growth opportunities.
“What ultimately makes the difference is you and the intentional steps you take to move beyond your comfort zone into your growth zone; be a bridge between people that would otherwise remain separated; and get comfortable with being uncomfortable. The true solution to a better tomorrow is what lies within you today.”
– Dr. Randal Pinkett, Data-Driven DEI
In today’s podcast Dr. Randal Pinkett discusses his new book, Data-Driven DEI, and some of the practical steps businesses and leaders can take to improve their organization’s culture, climate, policies, and practices.
Topics include:
- The importance of data in DEI efforts.
- The business case for DEI and advice for people interested in initiating efforts with senior leadership at their own companies.
- How to address employee resistance and fatigue in DEI initiatives.
In this podcast Antonin Facatier, Editorial Director for Western Europe at YPulse, discusses the attitudes and behaviors of young consumers across Western Europe.
Topics include:
- The staggering impact of climate change on consumer consciousness and behavior.
- What happens when economic challenges dovetail with environmental concerns.
- The nature of racism and social unrest in Western Europe and the lingering impact of World War II.
- Why, in Western Europe, sabbaticals aren’t just for academics.
In this interview with Christopher Volk, author of The Value Equation, we learn valuable insights into the world of business and wealth creation. As a seasoned entrepreneur and author, Volk sheds light on key aspects that contribute to business success, ranging from value creation and cash flow management to the evolving landscape of industries.
Topics include:
- The importance of a well-defined business model.
- Why cash flow management is so crucial for business success.
- Three business efficiencies and how they are levers for success.
From the foundational importance of strong business models to the critical role of cash flow management and the often-underestimated significance of capital and asset efficiency, these key takeaways provide a roadmap for entrepreneurs, investors, and leaders to navigate the challenges and opportunities that come their way. By incorporating these lessons into their endeavors, individuals can position themselves for long-term success in an ever-evolving business landscape.
Today we’re speaking with Annetta Grant, an assistant professor of markets, innovation, and design at Bucknell University, about crowdsourcing and its impact on consumer experience and innovation. The interview delves into the definition of crowdsourcing, its benefits and risks, and its connection to organizational justice and community dynamics within crowdsourcing initiatives.
The conversation interview sheds light on the complexity of crowdsourcing initiatives, the significance of fairness in maintaining community engagement, and the delicate balance required to ensure successful and ethical crowdsourcing practices.
Topics include:
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Definition of crowdsourcing and how it is distinct from, for example, user-generated entertainment content.
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The benefits and risks of crowdsourcing and the importance of managing the crowdsourcing community to avoid negative repercussions.
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The dynamics found withing crowdsourcing communities and importance of perceived fairness to the success of the crowdsourcing effort.
The impact of inequity in access to capital is a perpetuation of socioeconomic disparities, hindering the growth and success of marginalized individuals and communities. This systemic imbalance further widens the wealth gap, limiting opportunities for upward mobility and stifling overall economic progress.
In today's episode, we engage in a thought-provoking conversation with Meralis Hood, the CEO of Entrepreneurship for All (EforAll), a non-profit organization with a mission to accelerate economic and social impact through inclusive entrepreneurship. Our exploration centers around how reshaping the execution of business investment can empower small businesses, creating a positive impact on communities.
Topics include:
- Why an accelerator program is at the core of EforAll’s efforts.
- Why coachability and a dynamic mindset is so important for entrepreneurial success.
- Why EforAll's theory of change leads them to focus on small businesses.
- Why the EforAll’s success metrics are so much better than the US average
In today’s episode Dan Coates, YPulse’s CEO, delves into how, two years post pandemic, young consumers are feeling about IRL and virtual experiences.
Topics include:
- Why in-person experiences are back with a vengeance.
- What phigital means and why it’s an opportunity for brands.
- The mindset shift that’s behind where young consumers are spending their money.
Effective communication plays a critical role in navigating the complexities of interpersonal relationships, business transactions, and crisis management.
In today’s podcast Michael Maslansky, CEO of maslansky + partners, delves into the importance of effective communication and the challenges it poses in various contexts.
Topics include:
- The gap between what we say and what they hear.
- Why aligning to your audiences’ perspective can help you overcome communication challenges.
- Why context and word choice are so important.
In a world where sponsorship can play a vital role in brand building, marketers often fail to understand how to maximize its effectiveness. Today we’re speaking with Marc Mazodier, Professor of Marketing at ESSEC Business School, whose academic research focuses on brand management and marketing communication efficacy.
Our conversation explores how sponsorship works, why it works, and how to make the most of it.
Topics include:
- Why sports sponsorship delivers a lot of bang for the marketing buck.
- Why making consumers work a little bit can capture attention and positively influence consumer reactions.
- The difference between brand positioning and brand image and how to use them when selecting the right sponsorship opportunity for your brand.
In the realm of fan engagement, Super Quick Question, created by Dave Benson, has revolutionized the way fans interact with their favorite teams and players. Through their unique platform for one-on-one video chats, they have redefined fan engagement, offering a direct and unparalleled level of communication and connection.
Key Issues Discussed in the Interview:
- Discovering the gold mine in solving business frustrations.
- The transformative power of truly listening in an initial sales meeting.
- The competitive advantage of doing less but doing it exceptionally well.
- Super Quick Question's branding and revenue model, providing teams and sponsors with a branded experience and a mutually beneficial revenue stream.
- The significance of creating ephemeral, synchronous shared moments for fostering closer connections and genuine communication.
In today’s episode Tori D’Amico, YPulse’s editorial coordinator, analyzes their latest survey on young consumers, news consumption, and trust. She delves into where young consumers source their news and the factors that drive their preferences.
Topics include:
- Why 'pivot to video' shouldn't be an industry punch line.
- Why your SEO team is so important.
- Why journalists are so important for the marketing of news brands.
- Why local appeal might be less about geography and more about consumer identity.
- Which consumers are more likely to pay for subscriptions … and how to appeal to them.
In today’s podcast Peter Sisson discusses the ever-increasing prevalence of digital misinformation and what he hopes his latest company, CertifyIt, can do to help stop it.
Topics include:
- How CertifyIt is developing advanced technologies, leveraging artificial intelligence and blockchain, to verify the authenticity and integrity of digital content.
- Why providing a way to verify the content we consume will restore trust in the digital realm and contribute to a more reliable and transparent information ecosystem.
Personal.ai offers a unique and personalized communication experience, driven by individual data and user control. With a focus on privacy and the ability to adapt and expand its capabilities, Personal.ai is set to revolutionize the way we interact with AI technology and our own digital personas.
In our interview Suman Kanuganti, CEO of Personal.ai, explores the fascinating realm of personal artificial intelligence (AI) and its potential impact on communication. Here are the key highlights:
- Personalized AI Training: Personal AI is trained on individual data, allowing it to mimic an individual's voice and provide tailored responses based on personal thoughts and experiences.
- Ownership and Control: Users retain complete ownership and control over their conversations and personal data in the Personal.ai platform, ensuring privacy and security with the help of blockchain technology.
- Future Potential: Personal AI can draft content, generate quick responses, and even, perhaps, allow you to reminisce with relatives after they pass.
Today, we're speaking with Alex Marthews, an expert in blockchain technology and privacy. In this interview, we dive into the intersection of blockchain, privacy, and data ownership, unraveling the challenges and implications that arise from the use of blockchain in marketing and beyond.
Topics include:
- Trust, Disintermediation, and Incentives:
- Blockchain's potential to revolutionize industries and remove intermediaries sparks excitement, but the 'last mile' problem creates limits.
- Privacy Implications in Marketing:
- Delving into the world of marketing, we uncover concerns about data privacy and the potential for intrusive profiling.
- The immutability of blockchain exacerbates these issues, as personal information becomes permanently exposed, making individuals wary of expressing their preferences.
- Blockchain as a Tool in Context:
- Evaluating the practicality of implementing blockchain, we discuss specific contexts where blockchain can be a valuable tool.
- We delve into the considerations that firms must address, including privacy laws, long-term consequences, and the expense of handling privacy and persistence issues.
Today we’re speaking with Ethan Song, the founder and CEO of Rare Circles, a new company in the experiential loyalty space.
Listeners may know him better as the co-founder and CEO of Frank and Oak a leading apparel brand focused on sustainability and climate change that won the Technology Fast 50 and Fast Company’s Most Innovative Company in Retail.
Our conversation explores engaging with consumers and how starting with a core fandom can be very powerful way to grow your business.
Topics include:
- Why paid acquisition is seductive to marketers, but slow and steady organic community growth can win in the long term.
- How and why social media platforms’ business models impact your business.
- Where and how to differentiate your consumer experience.
In the podcast, Laura Barajas, YPulse's Head of Strategic Services, delves into the current trends of media consumption among young consumers.
Topics include:
- Young consumers’ top ranked entertainment platform for video content.
- How young consumers feel about the value of paying for streaming subscriptions.
- Which glass surface (TV, tablet, laptop or smart phone) young consumers turn to when they want to watch video content.
”In a business culture that values doing (execution) and thinking (strategy), we need to evolve toward feeling – a part that remains ignored in the world of business.”
– Mahendra Ramsinghani, The Resilient Founder
In today’s podcast Mahendra Ramsinghani discusses his book, The Resilient Founder, and some of the practices that listeners can use to build resilience.
Topics include:
- The truth about internal darkness and the entrepreneurial experience.
- Why it might be time to develop a ‘Psychological Quotient’.
- Why an unstoppable 24/7 attitude is often counter-productive.
The prices and value of cryptocurrency and NFTs have swung wildly over the past few years.
Leaving many to ask, “How much is it actually worth… and why?
Today we’re speaking with Professor Z. John Zhang. His research focuses on targeted pricing and other pricing strategies, competitive strategies, market entry and channel and retail management.
Our conversation seeks to answer this question and explores the value of cryptocurrency and NFTs from a marketing perspective and examines how collective belief influences perceived value and pricing.
Topics include:
- How marketers look at value and why it’s a bit different from the way economists think it.
- The greater fool theory and how it does (and doesn’t) apply to cryptocurrency and NFTs.
- Why the value of a Birkin handbag might be useful when thinking about the value of an NFT.
In today’s podcast Dominic Young, long-time newspaper strategist and founder of Axate, discusses how our collective experiences with the digital disruption in the past can be used to inform how to approach regulating generative AI going forward.
Topics include:
- Why we shouldn’t be rushing legislation or regulation around generative AI.
- Why today is a good time to reexamine how copyright works on the internet.
- Why inefficiency … is good for creativity.
In this podcast Antonin Facatier, Editorial Director for Western Europe at YPulse, discusses how young consumers in Western Europe are distinct from their North American counterparts.
Topics include:
- The coherence of Western European youth culture.
- What Western European youth consumers are looking forward to doing in 2023.
- The importance of diversity to young consumers in Western Europe.
In today’s podcast Dev Patnaik, CEO of Jump Associates, discusses innovation, business empathy and how leaders can build the skills to ‘meet the moment’ in a time when change is not only constant, but accelerating.
Topics include:
- The things you can do to train yourself to be more future focused.
- Why it’s important to pay attention to fringe behavior.
- How business empathy is distinct from a customer centric strategy – and why it matters.
There has been a lot of buzz around distributed ledger technologies, like blockchain, and how they could revolutionize the way people market their businesses.
Today we’re speaking with professor Mingyu (Max) Joo about how distributed ledger technology could help improve brand safety, consumer privacy and transparency in digital advertising.
Topics include:
- The current digital advertising ecosystem and where the disconnects between advertisers, digital publishers and consumers currently exist.
- The four properties associated with distributed ledger technology that underly their promise, but also make their adoption challenging.
- Four recommendations for how distributed ledger technology can address these issues and improve the digital advertising ecosystem.
Today we’re speaking with Renji Bijoy, founder of Immersed, a company that is removing the constraints of physical offices and empowering users around the world to access portable, distraction-free virtual workspaces.
The conversation centers around the evolution of VR technology and what it means for both individual users and businesses.
Topics include:
- How VR technology has evolved the user experience.
- What users experience when they work in a virtual space.
- The expanding number applications for shared virtual environments - from business, to education, to live entertainment, the metaverse and more.
- Why Apple’s new VR headset is likely to be game changing.
In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, discusses the impact of diversity and inclusion for GenZ & Millennial consumers.
Topics include:
- The preferred terms that young consumers like to use when describing their own multiracial & multicultural identities.
- Why YPulse had decided to retire the BIPOC label.
- How young consumers feel about the current state of representation in media, entertainment and gaming.
- The impact of authentic inclusion and representation on brand affinity.
Attention is at the heart of today’s economy. It may start with stopping the scroll, but success requires sustained engagement and holding attention beyond the first click.
In today’s conversation David Schweidel discusses the research he and his colleagues have recently conducted into what drives sustained attention.
Topics include:
- Why the news that people share on social media isn’t the same the news articles that they actually read.
- Why the language you use, the actual words and syntax, changes whether or not you sustain reader interest.
- Which types of emotions generate more engagement and how not all emotions are created equal.
Young consumers learn about all things cultural, political or commercial through social media. Anyone who wants to engage audiences, be they consumer products companies, lifestyle influencers or political movements, meet their audiences on social platforms. Like with everything else in our constantly changing world, social platforms themselves are evolving. TikTok is the latest social juggernaut disrupting the social media ecosystem.
Today we’re speaking with Michael Haenlein about not only where people are engaging, but how engagement on social platforms has been changing and what it means for everyone who uses them.
Topics include:
- How social media’s relationship with people’s real world lives has evolved.
- The ways in which TikTok is unique.
- Why anyone who wants to use TikTok for marketing should first set up their own account and start exploring.
Change in how marketers think about engaging with consumers is a constant and the rate of change is accelerating.
NFTs are part of the new marketing landscape. What they are and what they mean to consumers is still being explored as is how they might function for marketers.
Today we’re speaking with Anatoli Colicev for a deep dive into NFTs and how they can bring value to brands.
Topics include:
- What NFTs are.
- How NFTs can expand the ways marketers engage with consumers.
- Why NFTs shouldn’t be treated like a one-off product release, but rather an ongoing marketing campaign.
”Our everyday micro decisions set the table for the macro decisions that we know full well have the potential to change everything.”
–Wise Decisions
In today’s podcast Jim Loehr discusses Wise Decisions, the book he recently co-authored with Sheila Ohlsson, about how to make better decisions.
Topics include:
- Decision Fatigue: What it is, why it happens and what to do about it.
- Why writing your thoughts out longhand can be so helpful in training your own inner voice to be a more effective coach.
- Why stress is the stuff of life.
In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, discusses Gen Alpha, the generation right behind GenZ.
Topics include:
- When Gen Alpha was born, how old they are today and why you should start getting to know them.
- Who is raising Gen Alpha and the way parenting is changing.
- How family values are being redefined and what it means for Gen Alpha (and everyone else).
Our Emotional Intelligence – our ability to be smarter with our feelings and to be able to leverage this understanding to help us make better decisions – correlates with success factors like effectiveness, relationships, well-being, and quality of life. In other words: It’s important.
Today we’re speaking with Joshua Freedman, cofounder and CEO and founder of Six Seconds about generational differences in Emotional Intelligence and what this means for leaders at work and society at large.
Topics include:
- The surprising difference in empathy scores between men and women.
- The importance of collaboration, connection, and sense of community to emotional well-being and what it means in a hybrid work environment.
- If it’s possible to have a successful, perpetual, super hard-core work environment.
Despite Coinbase’s recent 100M settlement with New York regulators, Blockchain technology is here to stay, and it is going to have profound game changing consequences for how the internet works and business operates.
Today we’re speaking with David Schweidel about the opportunities and risks blockchain presents for marketers.
Topics include:
- Why a ‘distributed’ ledger is so revolutionary and how it works.
- How smart contracts work and why, if they had been in place, the Taylor Swift ticketing debacle might not have happened.
- How blockchain relates to the attention economy and how it could revolutionize digital advertising.
In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, discusses about how young people are redefining commitment to their partners, friends, and with themselves.
Topics include:
- The way young consumers are redefining commitment.
- Explaining what a “situationship” is and why a lot of traditional ideas about relationships have gone out the window.
- How young consumers prioritize themselves, their friends and their relationships – and what it means for brands.
”It doesn’t matter what you do; you’re never going to eliminate pressure, insecurity, doubt, fear or anger, but you no longer need to let those feelings control you. Through preparation and changing the way you choose to show up every day, you can be better equipped to weather the next storm, whenever it may arrive.”
- Bill Murphy, Thriving in the Storm
In today’s podcast Bill Murphy discusses his new book, Thriving in the Storm, and the principles that anyone can tap into in order to help them overcome any adversity.
Topics include:
- How to strengthen your mindset.
- What it means to ‘build your stress muscle’ and how to do it.
- How to stop yourself from anxiety cycling.
”Nothing compares to the thrill of innovating.” Jump First, Think Fast
In today’s podcast Frank O’Connell discusses his new memoir, Jump First, Think Fast, and how his experiences have informed his approach to business.
Topics include:
- The relationship between marketing and product development.
- How to truly operationalize 'knowing your customer.'
- Why mindset can beat skill set.
Gamification is a hot topic with marketers, but not all gamification efforts will be successful.
Today we’re speaking with Magdalena Bekk. She and her colleagues have done research into when gamification works, when it doesn’t and why.
Topics include:
- How humans process information and what it means for gamification effectiveness.
- The way people determine what is relevant to them and how it’s linked to emotion.
- When gamification works and what this means for marketers.
Influencers are very important to marketers, but how to assess the pros and cons of different follower counts is a topic of great discussion. What is the optimal number of followers for an influencer to have?
Today we’re speaking with Simone Wies, Alexander Bleier and Alexander Edeling. Our conversation discusses their research and explores the answers to this question and more.
Topics include:
- The optimal number of followers for an influencer, if you’re working with them for an Instagram post or story.
- Which operational choices might change this ‘goldilocks’ inflection point - and influence marketers’ ROI.
- If it is possible to extrapolate these results to other platforms.
Today we’re speaking with Matthew Leising a book author and reporter who has been covering crypto since 2015. Last year founded DeCential to highlight the stories of the people creating the new blockchain fueled internet and financial system.
Our conversation explores blockchain, cryptocurrency, NFTs and Web 3.0.
Topics include:
- Why blockchain is important.
- Why many blockchains take a tremendous amount of energy to run and why ‘proof of stake’ could change this.
- Why NFTs have value.
- Why there’s scarcity of digital real estate in Web 3.0.
In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, discusses the different diagnostics they use to assess a brand’s performance with young consumer audiences.
Topics include:
- The different factors that they measure when assessing brand love.
- Why being cool is different from being hot – and why it matters.
- Why a wholistic approach, across diagnostics, is necessary to achieve peak brand performance.
Gaming has been smashing Hollywood’s earnings and in 2021 the global ‘games market’ posted $180 billion in revenue – which is more than Hollywood and music combined.
Suffice it to say: Gaming is huge.
Today we’re speaking with Jamin Warren, CEO and founder of Twofivesix, about how brands can engage with audiences in the world of gaming.
Topics include:
- Why understanding your audience's gaming affinity, activity and identity is core to success.
- The questions businesses need to ask if they’re engaging a company to create a campaign that targets gamers.
- Why brands don’t necessarily have to be in a game to effectively reach gamers.
Marketing is the business of understanding marketplace competitors as well as defining, positioning, and promoting products to target customers. Marketers are tasked with developing the strategy to boost sales and revenue, and one of the ways they can do this is through customer base analysis.
Today we’re speaking with Jan Valendin.
Our conversation explores how he and his colleagues have used recurrent neural networks to innovate the process of customer base analysis.
Topics include:
- How their deep learning model leverages observed behavior and auto feature extraction to predict future behavior.
- Why having a large starting data set and at least a thousand customers is necessary to take advantage of the promise of this approach.
- How using this approach can help marketers ranging from charities to streaming entertainment providers proactively manage their customer base.
In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, shares their recent research into the way young consumers feel about TikTok and the impact that TikTok has had on the larger social media context.
Topics include:
- How young consumers feel about TikTok vis-à-vis other social platforms and media companies.
- How young consumers’ experience on TikTok is influencing their expectations about other platforms.
- What young consumers expect from brands if they want to engage with them on TikTok.
In today’s podcast Alyssa Gelbard discusses how the recruiting process and your employees’ communication behaviors impact your brand.
Topics include:
- How what you post on LinkedIn impacts your company’s brand.
- The ways in which you can (and can’t) leverage your teams’ LinkedIn profiles and posts.
- Why the experience of all job candidates (and not just the people you end up hiring) matters to your brand.
Brands are increasingly leaning into influencer marketing. As with most things, digital regulations lag real world scenarios and the guidelines around advertising content disclosure vary.
Today we’re speaking with Alexander Edeling and Zeynep Karagür about their research in to how, why and when ad disclosure matters for influencer marketing.
Topics include:
- How ad disclosure impacts consumer engagement with branded content.
- The factors that marketing practitioners should consider when selecting one influencer over another.
- What the data means for how marketing practitioners work with influencers.
In today’s podcast Nick Zeckets, founder, and CEO of Air Traffic Control, discusses how machine learning has allowed his business to mine qualitative information from a businesses’ first party data and power true personalization.
Topics include:
- The difference between personalization and hyper segmentation.
- How AI and natural language processing is powering a 1:1 connection between marketers & their audiences.
- Why first party data is still a largely untapped resource … and the future of marketing.
In today’s podcast Nick Zeckets, founder, and CEO of Air Traffic Control, discusses how machine learning has allowed his business to mine qualitative information from a businesses’ first party data and power true personalization.
Topics include:
- The difference between personalization and hyper segmentation.
- How AI and natural language processing is powering a 1:1 connection between marketers & their audiences.
- Why first party data is still a largely untapped resource … and the future of marketing.
In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, unpacks the apparent disconnect between young consumers’ environmentalism and their penchant for low-cost, high-volume goods.
Topics include:
- The percentage of young consumers who feel that climate change represents an existential threat to existence.
- The factors that go into young consumers’ purchase decisions.
- Why price point is a critical part of any brand’s sustainable product offering and marketing message.
In today’s podcast Alyssa Gelbard shares the ins and outs of serving on a nonprofit board and how this work can fit into the larger arc of one’s career.
Topics include:
- Why serving on a nonprofit board can not only do good, but also be good – for your own career development.
- How to prepare yourself to be an attractive nonprofit board candidate.
- What to expect when serving on a nonprofit board.
Communication is challenging. Management books abound to help professionals, who have advanced degrees and understand the complex context that surrounds their words, communicate more effectively.
Can a machine wade into this space and convincingly communicate with a person?
Today we’re speaking with Praveen Kopallé whose research uses natural language processing, deep learning and machine generated content to explore this question.
Topics include:
- If machines can write human-like reviews.
- If machines can synthesize user-generated reviews into useful summaries.
- The practical implications and ethical challenges associated with automatic content generation.
In today’s podcast Alyssa Gelbard shares the skinny on some of the biggest career and job search mistakes that people make – and how you can avoid them.
Topics include:
- The three worst networking mistakes you can make.
- The things you should never, ever, put on your LinkedIn profile (looking at you, you magic-working ninjas).
- Why dressing for success – and staying hungry – is important, if you want to make a good impression.
In today’s podcast Gabriella Mirabelli interviews Alyssa Gelbard about the power (and mechanics) of effective networking.
Topics include:
- How to think about networking when you’re not actively looking for a job opportunity.
- How to effectively network on LinkedIn and one approach that you should never, ever, use.
- The etiquette around making introductions (for both the seeker and the giver).
In this podcast Gabriella Mirabelli interviews MaryLeigh Bliss, Chief Content Officer at YPulse, about how young consumers’ culture is feeding into food and changing what it means to be a foodie.
Topics include:
- The ways Gen Z’s relationship to food culture is different from Millennials.
- What Gen Z is eating, where they’re eating and how they feel about food content.
- What the evolution of foodie culture might be signaling about other cultural passions strongly linked with the Millennial generation.
In today’s podcast Carolyn Stern discusses her new book, the Emotionally Strong Leader, and outlines how understanding and embracing emotions can help leaders to better manage their people and organizations.
Topics include:
- The difference between having emotions and being emotional.
- How understanding your own emotions can help you to manage other people more effectively.
- How to be an empathetic leader without getting enmeshed in your team members’ challenges.
- Why being an emotionally strong leader is especially important when managing GenZ team members.
Marketers know that consumers use attribute information to help them make their purchasing decision, but a lot of advertising doesn’t include this information. Are these marketers making a mistake or are they winning market share … by sharing less?
Today we’re speaking with Professor David Soberman about how the model he and his colleague, Professor Yi Xiang can help marketers to better understand how to make decisions about whether or not to include product attribute information in their advertising.
Topics include:
- Why a less differentiated market sometimes leads to an increase in content rich advertising.
- How uninformative advertising can be used to create ‘artificial’ differentiation.
- Why the insights from this research might be even more relevant for high involvement products.
Click here for the Research Article https://www.sciencedirect.com/science/article/pii/S0167811621000483
The script breakdown process is used to figure out the shooting requirements of every scene within a script.
The process generates budget, schedule and prep work. It is done to help filmmakers assess their creative, technical and, most importantly, budgetary needs.
In today’s podcast Ruslan Khamidullin, the CTO at Filmustage, discusses how his company has used a neural network and natural language processing to revolutionize this process.
Topics include:
- How they trained their AI to break down scripts.
- What Filmustage subscribers can expect when they use the product.
- The Filmustage product roadmap.
The script breakdown process is used to figure out the shooting requirements of every scene within a script.
The process generates budget, schedule and prep work. It is done to help filmmakers assess their creative, technical and, most importantly, budgetary needs.
In today’s podcast Ruslan Khamidullin, the CTO at Filmustage, discusses how his company has used a neural network and natural language processing to revolutionize this process.
Topics include:
- How they trained their AI to break down scripts.
- What Filmustage subscribers can expect when they use the product.
- The Filmustage product roadmap.
In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, discuss how young consumers are thinking about ‘wellness’ and what it means for the brands who want to engage with them on this topic.
Topics include:
- The evolving definition of 'wellness''.
- Why we might be seeing a gender difference between how men and women feel about their own well-being.
- How brands can participate in the 'wellness' conversation.
In today’s podcast Tim Tortora discusses how film and TV writers, directors, actors, producers & crew can get connected to the real producers in Hollywood, build their careers and network effectively. The ideas Tim shares are rooted in the entertainment industry, but apply across verticals and can be put to use by anyone who wants to stop working a job and start strategically building a career.
Topics include:
- The five mindset shifts you need to put into action to achieve your career goals.
- The one (and only) question you should ask during an informational interview.
- The same trick everyone can use to completely differentiate themselves when networking.
- How to separate the real opportunities from those that will not move things forward.
In today’s podcast Tim Tortora discusses how film and TV writers, directors, actors, producers & crew can get connected to the real producers in Hollywood, build their careers and network effectively. The ideas Tim shares are rooted in the entertainment industry, but apply across verticals and can be put to use by anyone who wants to stop working a job and start strategically building a career.
Topics include:
- The five mindset shifts you need to put into action to achieve your career goals.
- The one (and only) question you should ask during an informational interview.
- The same trick everyone can use to completely differentiate themselves when networking.
- How to separate the real opportunities from those that will not move things forward.
Online behavior is tracked and used by marketers to tailor advertisements and offers. As consumers start to use voice assistants to help them purchase the things they want, do their voices give away more about them than their keystrokes do?
Today we’re speaking with Martin Klarmann about research he and Ingo Halbauer conducted into the potential for voice retailers to predict consumer mood and how knowledge of a consumer’s mood could be used by those same retailers.
Topics include:
- The critical ways in which the retail experience through a voice assistant is different from traditional online shopping.
- The aspects of our speech that signal our moods.
- Why a retailer’s ability to know a consumer’s mood creates an ethical conundrum.
Gamification taps into our innate impulse to play. Practically speaking, it is the application of the game elements such as competition, ranking or scoring into what are traditionally non-gaming contexts. It is also one of the most promising trends in marketing.
In today’s podcast Margee Hocking, head of enterprise accounts for the engagement and gamification platform CataBoom, discusses gamification and how it is being used to level up the effectiveness of today’s marketing campaigns.
Topics include:
- The three elements that every gamification effort should consider.
- How gamification can be integrated into different parts of the marketing funnel.
- Why gamification works across demographics and industry verticals.
In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, maps out the landscape that surrounds the intersection of fashion, social media and young consumers. She shares where trends originate, how they are amplified and why “dress for success,” might just start to involve sweats.
Topics include:
- The social platforms influencing Gen Z and Millennial style discovery.
- Why TikTok’s unique algorithm further democratizes fashion and elevates the importance of hashtags.
- How IRL choices and social feed outfits diverge (and why this expands the opportunities available for brands).
In today’s podcast Alyssa Gelbard discusses personal branding, older job hunters and how to approach the third act of your career.
Topics include:
- The truth about ageism – and what you can do about it.
- How senior level job hunters should their approach their job search.
- The importance of LinkedIn and how to leverage it to your advantage
- The words you need to remove from your resume and emails.
Alyssa Gelbard is the Founder and CEO of Point Road Group, a unique branding firm that helps companies make better brand impressions through their people. Point Road Group, a woman-owned and woman-led company, also strengthens personal brands of executives to support a job or board search.
Leading a talented team that advises diverse companies, executives and board directors,
Alyssa is passionate about strategically improving brand impressions to drive business and
career success. She is an expert and frequent speaker on personal branding, LinkedIn, communications and marketing yourself for a board seat.
People compare themselves with other people. It’s human nature.
Today we’re speaking with Professor Jing Xu about how these comparisons with others impact people’s subsequent purchasing decisions.
Our conversation explores the different feelings elicited by upward and downward comparisons, the mechanisms that drive these feelings, the subsequent impact of these comparisons and the factors that modify these outcomes.
Topics include:
- The difference between competence and warmth-oriented products.
- The two fundamental needs that are activated when people compare themselves to others.
- How a brand might operationalize this insight into human behavior.
In today’s podcast Sadie Cheng discusses how brands should be teaming with young creators.
Topics include:
- The value of diversity and why working with young creative voices can help brands authentically connect to audiences.
- The power of empathy – in both creative and traditional management.
- The importance of understanding the cultural zeitgeist when assessing new social platforms.
Sandie Cheng is a producer, actor, writer, podcaster — all around storyteller. After graduating from Cornell University with a degree in psychology with a focus on moral psychology and creative writing, she made her way to New York City to pursue a creative career in writing and way too much improv in dive bar basements. She trained in the Meisner acting technique at the rigorous conservatory, Maggie Flanigan Studio, and improv with a focus on the Harold at Upright Citizens’ Brigade. Her work strives to champion marginalized voices and women of color, and she strongly believes art is meant to challenge the status quo.
Sandie is the Head of Social at CONVICTS, a purpose-driven brand and creative agency that aims to make the world a better place through original storytelling. She is also currently producing a TV pilot called Imposters, a heartfelt comedy about a group of hapless students of color as they navigate college scandals, DEI committees, and imposter syndrome, all while staying ahead of the curve. Sandie’s writing has appeared in Cosmonauts Avenue, Bustle, PopSugar, Hyphen Magazine, and more.
In today’s podcast Tiffany Guarnaccia, Founder and CEO of Kite Hill PR, discusses how public relations should be built into every marketer’s communications and marketing strategy and how to make the most of your PR efforts.
Topics include:
- How PR is evolving and how you should be using it.
- How you (or your PR partners) should be crafting pitches.
- What you should think about when interviewing potential PR partners.
- How in-house communication and external PR teams should work together.
Considered a “visionary with a finger on the pulse of the industry” by PRWeek, Tiffany Guarnaccia is the Founder and CEO of Kite Hill PR and the Founder of Communications Week. Tiffany is a mother to her daughter, Lily, and resides in New York City.
Since founding Kite Hill PR, Tiffany has been recognized as one of PR News' Women to Watch, a DMN Hall of Femme and PRWeek 40 Under 40 award winner. Under her leadership, Kite Hill PR has been recognized as one of the "Top Tech Specialist PR Agencies in NYC”, “Most Powerful PR Firms” and “The Best 50 PR Firms in America” by the Observer, a Best Place to Work by PR News and one of "America's Best PR Agencies" by Forbes.
Before starting Kite Hill PR, Tiffany headed communications for The Huffington Post. Earlier in her career, she was at the center of the music industry’s most disruptive years as a PR director at LimeWire and eMusic.
Young consumers research brands.
Young consumers care about experiences.
Young consumers have leaned into authenticity.
And … young consumers have also grown up with big box stores as their go-to shopping location. This habit has fundamentally influenced their view of shopping and even redefined the meaning of luxury.
In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, unpacks young consumers’ love of big box stores, explaining how it squares with the other things we know about young consumers and outlining what it means for brands.
Topics include:
- How young consumers define luxury.
- What young consumers’ love for big box stores means for specialty retail brands.
- How young consumers’ main character energy relates to their mass merchandise purchases.
YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. They provide strategic insight to companies and organizations via their subscription-based syndicated research content as well as their custom research and consulting services. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, they give their clients a 360-degree view of what it’s like to be a Millennial or Gen Z in America today.
Click here to sign up for Ypulse
”It all comes together in the truism, “Trust takes years to make, a second to break, and forever to repair.” It’s a saying that’s not just true for people, but also for businesses. It’s trust that allows a person to voluntarily hand over payment, expecting the company will live up to its promises.”
– Ed Chambliss, A One-Legged Stool
In today’s podcast Ed Chambliss discusses his new book, A One-Legged Stool, how catering to shareholders has broken business and what can be done about it.
Topics include:
- How we ended up in a place where stockholders are the only stakeholders that seem to matter.
- How governmental regulation can be used to inform consumers and unlock the market’s ability to be a positive force for change.
- Why it is business itself that is best positioned to change things.
Click here to purchase the book
Consumers live on social media. It’s where they find their news. It’s where they search for information. It’s where they discover content. It’s also where they scroll, scroll and scroll right past your brand’s posts – unless you grab their attention.
But what kind of posts not only stop the scroll, but also generate a like? Despite being a very visual medium, there is very little research into the characteristics that make visuals work well on social media. Bill Rand and Gijs Overgoor have changed that.
Our conversation with them explores their recent research into the relationship between visual complexity and consumer likes.
Topics include:
- The impact of visual complexity on the success of your Instagram post.
- The Instagram filter that gets the most likes. Seriously. They found the best one.
- Why you don’t want to have an asymmetrical image in your Instagram posts.
Click here for the Research Article
”Companies are social systems, not machines.”
– Richard Hawkes, Navigate the Swirl
In today’s podcast Richard Hawkes discusses his new book, Navigate the Swirl, and some of the practical steps that leaders can take to accelerate transformation in their organization.
Topics include:
- Metaphors Matter: How you frame problems and opportunities is incredibly powerful.
- Why while mechanistic tools and structures are powerful, it is important to recognize that they are also limited.
- The two different ways in which you need to think about the concept of time in order to be able to make progress.
Click here to purchase the book
Gabriella Mirabelli interviews Ypulse's Chief Content Officer about everything you need to know about the "Main Character Energy" trend that is so popular with GenZ and Millennial consumers.
A discussion with Will Scott, the author of The Culture Fix, about how to have some of the difficult conversations we need to have with employees at work.
Gabriella Mirabelli interviews Adam Bandelli, the author of Relational Intelligence, about how people can build better relationships with coworkers and clients.
Gabriella Mirabelli interviews Ypulse's Chief Content Officer about everything you need to know about NFTs and cryptocurrency.
Gabriella Mirabelli interviews Tyler Holden from Lippincott about how a company’s people can be activated to improve brand value.
Gabriella Mirabelli interviews Professor Rod Duclos about his research into how to effectively tag content and products.
A discussion with Brian Hartzer, the author of The Leadership Star, about how to build engagement in your organization or team.
Gabriella Mirabelli interviews imimobile’s Ramy Riad about the power of messaging with customers.
Gabriella Mirabelli interviews Ypulse's Chief Content Officer about everything you need to know about the Metaverse.
Gabriella Mirabelli interviews Sushil Prabhu about micropayments and how his company Dropp will revolutionize commerce.
Gabriella Mirabelli interviews Dr. Peter Cain about his work modeling short-and long-term marketing effects in the consumer purchase journey.
Gabriella Mirabelli interviews Jonathan Skogmo from Jukin Media about how his business harnesses UGC.
Gabriella Mirabelli interviews Ypulse's Chief Content Officer about everything you need to know about the new generation of nano-influencers and content creators.
Gabriella Mirabelli interviews Ypulse's President Dan Coates about how people should approach their market research needs.
Gabriella Mirabelli interviews Paul Messinger about what brand-extension fit actually is and how brands can successfully approach expanding their footprint.
A discussion with Karen Hinton, the author of the memoir Penis Politics, about the impact of the power dynamics between men and women.
Gabriella Mirabelli interviews Ypulse's Chief Content Officer about how young consumers are feeling as they continue living life in limbo with the continuing pandemic.
Gabriella Mirabelli interviews Kit Krugman about mental health in the workplace and work life boundaries.
Gabriella Mirabelli interviews Elio Keko about what it takes to make a grassroots innovation effort a success.
Gabriella Mirabelli interviews Stas Tushinskiy about ads that “talk back” and giving consumers the opportunity to use their voice to provide feedback.
Interested in testing out the tech?
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A discussion with Allen Adamson, the author of Shift Ahead, about how companies stay relevant in our rapidly changing world.
Gabriella Mirabelli interviews Ypulse's Chief Content Officer about how young consumers are redefining pop culture.
A discussion with Eric Strafel, the author of The Frontline CEO, about how to lead an organization that is able to innovate, win customers and boost profits.
Gabriella Mirabelli interviews profs Gijsbrechts and Dekimpe about if (and when) online display advertising works for CPG brands.
Gabriella Mirabelli interviews Ypulse's Chief Content Officer about how young consumers are seeking and finding the things that they want to know.
Gabriella Mirabelli interviews Pascal Lannoo about generating value for (and from) consumers.
Gabriella Mirabelli interviews Prof Clark Johnson about the impact of constituency building.
Gabriella Mirabelli interviews Ypulse's Chief Content Officer about what is driving the ‘great resignation’ and what young employees want from their employers.
Gabriella Mirabelli interviews Matthew Belloni about Puck News and influencer journalists.
Gabriella Mirabelli interviews Dr. Dino Levy about how neuroscience and machine learning can be combined with traditional research tools to improve our ability to predict consumer preferences.
Gabriella Mirabelli interviews Thinknum CEO Justin Zhen about the power and use cases of alternative data.
Gabriella Mirabelli interviews DistroTV CEO Navdeep Saini about his business and the future of streaming entertainment.
Gabriella Mirabelli interviews Ypulse's VP of content about how GenZ and Millennial consumers are currently feeling about in-person events and experiences.
Gabriella Mirabelli interviews Kinema CEO Christie Marchese about how her business eliminates cinema deserts.
Gabriella Mirabelli interviews Dr. Miriam Guenther about why customer satisfaction improvement efforts can yield variable financial effects.
Gabriella Mirabelli interviews Andrea Kayne about her book, Kicking Ass in a Corset, and how Jane Austen’s characters provide the principles necessary for living and leading from the inside out.
Gabriella Mirabelli interviews Ypulse's VP of content about young consumers’ favorite social platforms and the role digital communities are playing in these platforms’ evolution and growth.
Gabriella Mirabelli interviews Christopher Ernst about how entrepreneurs should select and effectively team with lawyers.
Gabriella Mirabelli interviews Dr. Babin about the efficacy of brand placements in entertainment.
Gabriella Mirabelli interviews Wil Shelton about his book, The Silent Agreement, how boxing provides an instructive metaphor for the challenges that black executives face and some of the concrete actions black executives and their allies can take to combat the day-to-day racism found in corporate America.
Digital, diverse and disrupted, Gen Z has spent their formative years being shaped by multiple once-in-a-lifetime global events. As a result, they’re not just a younger version of the millennial cohort.
Gabriella Mirabelli interviews MaryLeigh Bliss, Ypulse's VP of content, about Gen Z is relating to the world and what it all means for brands looking to connect with this generation.
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Self-publishing e-books has entered the mainstream and continued to grow. This democratization of access to publication allows more diverse perspectives to be shared. It also means that the sheer volume of available book content has grown considerably and getting a book discovered by a reader has become that much more challenging.
Peter McCarthy, director of consumer insights at Ingram Content Group, discusses the mechanics behind sales success – and how authors and publishers should be thinking about their book marketing.
A discussion with Mario Moussa, one of the authors of The Culture Puzzle, about what drives culture and how these drivers can be harnessed to generate organizational success.
Gabriella Mirabelli interviews Vuulr CEO Ian McKee. Vuulr is a global online content marketplace for film & TV content.
Gabriella Mirabelli interviews CULTIQUE CEO & Cofounder Linda Ong about culture and why it matters more than ever before.
Gabriella Mirabelli interviews MaryLeigh Bliss, Ypulse's VP of content, about what GenZ and Millennial consumers think about brands’ diversity and inclusion efforts.
Gabriella Mirabelli interviews Steve Wexler about his book, The Big Picture. They discuss how to use graphics to effectively and efficiently communicate data in order to reach insight and action more swiftly.
A discussion of the framework businesses should use to establish effective prices for their goods and services.
Gabriella interviews Sam Liebowitz about how, in a world rich with content, internet radio fits into the landscape, what makes an interview program successful and what aspiring hosts should think about when developing content.
Gabriella Mirabelli interviews MaryLeigh Bliss, Ypulse's VP of content, about what GenZ and Millennial consumers think about sports.
Gabriella Mirabelli and Will Page, former Chief Economist of Spotify, discuss his new book, Tarzan Economics, and how music's disruptive story provides pivotal lessons for any business facing disruptive change.
Gabriella Mirabelli interviews BUNCH CEO Darja Gutnick. BUNCH is an AI leadership coaching app that can expand users’ skill sets in just two minutes a day.
Gabriella Mirabelli interviews MaryLeigh Bliss, Ypulse's VP of content, about what GenZ and Millennial consumers think about social media platforms, where they're spending their time ... and why.
A conversation with Jordan Babineaux about his new book, Pivot to Win, how he made it to the NFL and then successfully pivoted from playing into becoming a sports broadcaster, entrepreneur, and business executive. He currently serves as the “voice” of the Seattle Seahawks on both television and radio, while also helping organizations, teams, and leaders navigate their pivots.
J. Byrne Murphy’s captivating memoir, Le Deal provides valuable lessons for students, entrepreneurs and business leaders.
In today’s podcast Byrne discusses his book and shares some of the business insights and lessons he learned while building McArthurGlen, the developer/owner of the first fashion outlet centers in Europe.
A discussion about how anxiety relates to consumer behavior, why we saw certain activities and purchases increase during the pandemic and what we are likely to see as the pandemic ends.
A lot is written about programmatic advertising and brand safety, but the same cannot be said about the impact of website quality. As a result, marketers have been making decisions on instinct. Thanks to research on the topic, marketers’ decisions can lean a little less on their gut and a little more on the science of human behavior. This episode explores a recently published article concerning programmatic advertising and website quality.
An interview with Bruce Taub about his new venture, The Principal Post, an innovative digital publishing platform for self-authored narratives and press.
YPulse has recently released a report on how young consumers’ feel about their privacy and the way brands handle their data. MaryLeigh Bliss, their VP of content, dives into the details and explains what their research can tell us about how young consumers are feeling about their digital privacy and what it means for brands.
Rabia De Lande Long, co-founder of The Monarchs Collective (TMC), discusses the business benefits of diversity and how unlocking those benefits goes beyond just adding diverse voices. TMC was launched to change the complexion of business and takes a holistic approach to discovering, developing and promoting female and BIPOC talent on corporate boards and senior leadership.
Charlene Walters, business mentor, entrepreneurship coach, corporate speaker and author discusses her new book, Launch Your Inner Entrepreneur.
Bill Novelli’s new book shares his personal career journey and experiences to show how business, society and government come together to change the world for the better.
In today’s podcast Bill discusses his book and how his guiding purpose has been brought into everything he does.
YPulse, the leading authority on GenZ and Millennial opinions and behaviors, has recently released a report on how Covid19 has affected young consumers’ views on love and relationships.
MaryLeigh Bliss, VP of content at YPulse, discusses what their research can tell us about how young consumers are feeling about romantic relationships and it means for brands.
A conversation with the CEO of Applied, a company using behavioral and data science to reimagine the selection and recruiting process. Using their approach they are able to attract applicants that might not have applied for job opportunities, identify candidates that would have been overlooked through traditional resume screening, compress the recruiting timeline and improve the diversity of the organizations that work with them.
An interview with Kristine Shine, founder and CEO of Shine Talent, exploring how her experience as a business operator differentiates her approach to executive level match-making and how people at the top of their careers can continue to grow their personal capital and reinvent themselves.
An interview with Anjali Midha, founder & CEO of Diesel Labs, that explores the toughest questions facing media companies today: what to produce; where to distribute it; and, where market it.
YPulse, the leading authority on GenZ and Millennial opinions and behaviors, has recently completed and released their annual study of brand affinity.
In this podcast MaryLeigh Bliss, VP of content at YPulse, discusses what their research can tell us about how 2020 affected young consumers' brand affinity.
Change is constant and accelerating. Business needs to move at the speed of culture or risk irrelevance.
In this episode Gabriella Mirabelli interviews Matt Britton, a modern day Don Draper, prolific new media entrepreneur and the CEO of Suzy about how his business is helping enterprises solve for this challenge.
Dr. Jason Selk, speaker, coach and best selling author is considered one of the top performance coaches in the US.
From professional and Olympic athletes to business titans, he trains both teams and individuals to achieve high-level success.
In this podcast he discusses his latest book, Relentless Solution Focus: Train your mind to conquer stress, pressure and underperformance. During the conversation he shares tips that listeners can immediately put into practice.
In early December 2020, YPulse, the leading authority on GenZ and Millennial opinions and behaviors, released a trend report on the state of young consumers’ mental health.
In this podcast Gabriella Mirabelli interviews MaryLeigh Bliss, VP of content at YPulse, about what their research means for brands, employers and society at large.
Venture Capital has a bit of a homogeneity problem. In 2018, 82% of VCs in the US were men, 70% were white and 40% attended either Harvard or Stanford. That’s right, 40% hail from just two schools.
Nikita Thakrar, the Co-founder & Director of Included VC, is working to change that.
Included VC is a unique ‘Venture Capital MBA’ for individuals from diverse communities, providing access, opportunity and knowledge into the world of Venture Capital.
They have set out to change this vicious cycle by changing who is included in the ranks of the VC population.
Michael Schein is the author of The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, which is coming out with McGraw Hill on January 12.
In this episode Gabriella and Michael discuss hype and how anyone can harness its power.
COVID-19 infection rates are growing exponentially. Even with a vaccine on the horizon, it will be some time before everyone is vaccinated and life can return to usual. In addition to mask wearing and social distancing, one of the critical ways to support the economy is through comprehensive testing and robust contact tracing.
Loud-Hailer is a technology company that provides a cutting-edge contact and facility tracing solution.
Our Guest, Jack Chen, is the CEO and co-founder of Loud-Hailer. He and his team are working to get everyone safely back to work.
One of the behavioral changes that happened as a result of COVID was the loss of the commute. People certainly complained about their commutes before COVID, but are they happy now that it’s gone? Does an absence from bumper-to-bumper traffic make our hearts grow fonder for the road (open or otherwise)?
The answers to these questions might just surprise you.
YPulse, the leading authority on GenZ and Millennial opinions and behaviors, has just released a new trend report on consumer attitudes about transportation & car ownership.
MaryLeigh Bliss, their VP of content, discusses what their research can tell us.
People often like to think that art and music are things that are distinctly human, personal and ultimately, not predictable. We don’t like thinking that a machine knows us better than we know ourselves or that our own tastes are something that can be boiled and predicted.
FuturePulse is working to create a technology platform that does just that. It’s a EU backed project that’s working to accurately predict trends on social media and streaming platforms.
Our Guest, Daniel Johansson, is a researcher and analyst at the Linnaeus University in Sweden as well as at the Spotify-backed company Soundtrack Your Brand. In our interview we talk to him about FuturePulse and what it takes to predict a hit before it happens.
A conversation with Dr. Sourjo Mukherjee, an Assistant Professor at Audencia Business School and consumer researcher who specializes in behavioral issues in marketing.
This episode focuses on brand activism and its impact on consumer behavior.
John Wanamaker (1838 – 1922) famously said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
In this episode media and tech journalist Josh Sternberg tackles the thorny issue of whether or not the $325B business of digital advertising … actually works.
Winter holiday spending accounts for the largest share of consumer spending and last year was the first holiday season that retail sales hit (and surpassed) the trillion-dollar mark. Despite the increasing trend for consumers to use e-commerce, brick and mortar revenue comprised $869.4B of the 2019 season’s total revenue.
What can we expect in 2020?
This interview explores what consumers are planning for the holidays and what it means for brands.
Today we’re speaking with Rick Lane a strategic advisor and the CEO of Iggy Ventures LLC.
He’s an expert on the future of work, looking at how a range of technologies are fusing the physical, digital and biological worlds and how they impact all disciplines, economies and industries.
Our conversation focuses on Section 230 of the 1996 Telecommunications Act.
Viktoria Degtar is the Global Chief Revenue Officer at Time, Maya Draisin its SVP of progress marketing and Radhika Prakash the SVP of Brand and Strategy. Together these three impressive women form part of Time’s Sales and Marketing leadership team.
For almost a century, Time has been one of the most important cultural voices in the United States. This team is working together to make sure it continues to play a pivotal role in the cultural conversation of the next 100.
As a result of the Coronavirus there are record numbers of people who have been furloughed or lost their jobs. It doesn’t feel fair. This wasn’t the way things were “meant” to be. It’s hard to get back up when you’ve been knocked back.
The key to finding purchase – is working through it. As Winston Churchill said, “Continuous effort – not strength or intelligence is the key to unlocking our potential.”
Which is why we’re speaking with Christine Goerke.
She is one of the leading dramatic sopranos in the world and has sung much of the great soprano repertoire in the most important opera houses of the world, but her journey was not without its challenges.
Young consumers are more activated than previous generations about the causes that they care about. They believe they aren’t being heard and that the world doesn’t reflect the values they believe in. They’re not going to wait their turn to have an impact and they expect the brands that want their dollars to support their vision.
MaryLeigh Bliss, VP of content at YPulse, discusses what their research tells us about which issues matter most to young consumers and what they expect from brands.
Today we’re speaking to Daniel Glazer an American technology lawyer, strategic business advisor, and the founding partner of Wilson Sonsini's London office. Working out of London, he advises companies from the UK and Europe that moving into their US life cycle.
Gabriella Mirabelli interviews Wil Shelton, the founder of Wil Power Integrated Marketing, a global marketing agency that leverages the unique culture of salons and barbershops to build a bridge between today’s brands and hard-to-reach multiracial consumers.
Going viral isn’t a strategy – it’s an outcome of the right video at the right cultural moment.
But that said, Tod’s agency hits it out of the park more often than most. Engaging with audiences in an attention economy has always been important – and challenging – but things are being brought to a whole new level with COVID19.
Today we’re speaking to Tod Plotkin about how his agency reliably delivers emotion and viewer engagement.
Lockdown. Quarantine. One day indistinguishable from the next.
After spending so much time at home, how are young consumers feeling about the place they call home?
What’s changed? What hasn’t?
YPulse, the leading authority on GenZ and Millennial opinions and behaviors, has just released a new trend report on consumer attitudes about home sweet home.
Over the past 7 years, Daniel Cheetham has focused on innovation and built, from the ground up, a technology and innovation offering at Happy Finish.
His team of engineers, scientists, storytellers and artists have made Happy Finish known as world leaders in the creation of immersive experiences across AR, VR & MR and in utilizing AI for creative content purposes.
In this episode Daniel speaks about innovation and how to harness AI, AR, VR & MR to better connect and engage with consumers.
Josh Sternberg. Josh Sternberg is a journalist covering media, tech and business. Most recently, he was the Media and Tech Editor at Adweek.
He’s currently editor of The Media Nut, a newsletter for all legs of the media industry stool: brands, publishers, agencies and ad tech.
Today's conversation digs deep into brand studios, digital publishing & the current state of the media landscape.
As a result of the Coronavirus there are record numbers of people who have been furloughed or lost their jobs. It’s led to a fair amount of reflection. If we are what we do, then who do we want to be? Is now the time to take a leap and pursue that dream? What does that feel like? How might things unfold?
This is why today we’re speaking with Paul Mecurio. He’s known as an Emmy and Peabody Award Winning comedian, actor and producer and he knows more than a thing or two about career change. Because before he found success in entertainment, Paul worked in law and investment banking. Our conversation explores his career journey.
Covid19, it has changed everything.
After tracking exactly how Covid19 has impacted young consumers daily lives, it’s time to look ahead at what comes next. How consumers are feeling about the future. What’s changed. What hasn’t.
Today we’re speaking with MaryLeigh Bliss, VP of content at YPulse. She’s here to discuss what their research can tell us about retail’s new normal.
Today we’re speaking with Ira Rosensweig one of the co-founders of Crew-in-a-Box, a revolutionary television and commercial remote production solution that enables media companies execute high quality work … remotely.
Today we’re welcoming back digital strategist and Victory Medium Founder Zach Edwards.
In this episode we discuss what the California Consumer Privacy Act (CCPA) means for consumers, brands, apps and digital publishers.
Some of the topics included in our conversation are:
- The consumer protections that CCPA puts into place;
- How a service provider (3rd party) can simultaneously become a 1st party, no longer be protected by the Service Provider Exemption and need to comply with CCPA;
- Why companies need to be careful as they look for new ways to monetize their data lakes;
- How the concept of the Internet of Things, smart TVs and “household” devices are covered by the CCPA;
- How environmental collection of data over Bluetooth technology (in CA) is likely to change;
- Why CCPA will not result (we hope) in GDPR-style banners about cookies; and,
- How Zach fixed how Google Alerts work so that they will now arrive in your inbox when you want them too.
An interview with Inderjit Birdee, the Co-Founder and Head of Strategy at AI Music. Indi has been pivotal throughout the company’s early growth as they revolutionize the way music is both produced and consumed.
AI Music’s artificial intelligence (AI) technology empowers the dynamism behind music. With applications across the music, media, and advertising landscape – they enable the production and adaptation of music - tailored to individual habits and needs.
The interview discusses what AI means in the context of the music industry and how it can be leveraged to improve listener experiences. We also explore adaptive music and how AI can be used to create a better contextual environment for brand messages.