The Virtual CMO: Recent Episodes
Eric Dickmann
The Virtual CMO podcast explores growth marketing strategies for small and midsize businesses (SMBs). Hosted by Eric Dickmann, Founder of The Five Echelon Group and a fractional CMO, we focus on what it takes to build strategic marketing plans and execute successful campaigns. The podcast features interviews with marketers and industry veterans who share their real-world experiences and insights. We discuss marketing automation technology and talk to vendors about how their tools can improve marketing effectiveness. We talk with freelancers and agencies to learn how their services can help scale your team. And, we highlight real-world examples of marketing done right...and wrong. Join us each week for conversations with The Virtual CMO.
In episode 124, host Eric Dickmann welcomes guest, Natalie Swan, a Fractional CMO at Swan & Associates. Natalie shares her unique perspective on the importance of marketing strategy. She shares insights on the necessity of having a clear marketing strategy and how important it is to implement tactics that align with a company's overarching goals.
Natalie tackles the confusion that often surrounds marketing, emphasizing the need to be resourceful when budgets are limited. She elaborates on the importance of understanding and refining an ideal customer profile to make informed decisions about the most effective marketing tactics. We talk about customer journey mapping and how it can be instrumental in crafting a successful marketing strategy.
This episode is jam-packed with insightful tips and strategies, so don't miss out on the opportunity to learn from one of the best in the industry. Tune in, and let's transform the way you think about marketing strategy!
For more information and access to the resources mentioned in this episode, visit: https://fiveechelon.com/importance-of-marketing-strategy-with-natalie-swan/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
https://fiveechelon.com
In episode 123, host Eric Dickmann talks with Nancy Fox - Co-Founder and Fractional CMO of Fractional Connections, an association of fractional executives and SMB owners. Over the years, she has trained and coached executive leaders and corporate professionals to enhance their leadership, communication, and business development skills. Nancy is a community and network builder, a keynote speaker, and the author of "Network Like A Fox."
Fractional Connections was founded to bring the fractional community together to learn from one another and share extraordinary opportunities and insights.
For more information and access to the resources mentioned in this episode, visit: https://fiveechelon.com/engaging-fractional-executives-s8-ep8/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
https://fiveechelon.com
In episode 122, host Eric Dickmann talks with Dean Waye - CEO of WayeCreative, a copywriting firm helping businesses and fractional CMOs attract, impress, and lock in new clients.
Dean Wayne also co-hosts "This Audience Means Business," an interactive, LinkedIn live show where he and his guests discuss and review company messaging.
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
https://fiveechelon.com
In episode 121, host Eric Dickmann talks with Nick Rimsa - Owner of Tortoise Labs where he offers services as fractional Co-Founder to help ambitious entrepreneurs develop their ideas into profitable apps, products, and services.
Located in Maine, Tortise Labs has a mission is to help Mainers turn their ideas into profitable, scalable startups.
For more information and access to the resources mentioned in this episode, visit: https://fiveechelon.com/growing-business-fractional-co-founder-s8ep6/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
https://fiveechelon.com
In episode 120, host Eric Dickmann talks with Stacey Danheiser- Founder and CMO of Shake Marketing Group, a B2B focused marketing strategy group. Stacey has years of experience helping B2B companies to grow their revenue, build connections, and uncover customer value as a fractional CMO. As a community builder, she helps other marketers connect and grow through The Soar Marketing Society, a professional online marketing community.
Shake Marketing Group provides B2B marketing strategies that help business leaders drive more revenue and internal credibility through customer insights, a powerful value proposition, and a marketing strategy that the C-suite understands.
For more information and access to the resources mentioned in this episode, visit: https://fiveechelon.com/fractional-insight-building-community-s8ep5/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
https://fiveechelon.com
In episode 119, host Eric Dickmann talks with John Rossman - Founder and Managing Partner of Rossman Partners, a digital transformation marketing agency. Previously, John served as an executive at Amazon.com where he played a key role in launching the Amazon Marketplace business as the Director of Merchant Integration and went on to have responsibilities for the enterprise business. He leverages Amazon's leadership principles to help others innovate, compete and win in the digital era.
John is also the author of "The Amazon Way: Amazon's 14 Leadership Principles" and writes a weekly newsletter titled "The Digital Leader Newsletter" on Substack.
For more information and access to the resources mentioned in this episode, visit: https://fiveechelon.com/leadership-principles-amazaon-s8e4/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
https://fiveechelon.com
In episode 118, host Eric Dickmann talks with Brett Schklar - Managing Partner of Grow Powerful, a company focused on matching fractional CMOs with venture capital-backed B2B tech companies. Brett is a proven growth strategist who uses a powerful combination of brand building, storytelling, lead generation, and marketing execution to help emerging companies find their paths to growth and uncover demand for innovative technologies and approaches.
Grow Powerful brings growth strategies to its clients by leveraging a collective of top marketing professionals with industry expertise to deliver marketing, and revenue/growth leadership, and by creating measurable campaigns to meet rising revenue targets.
Brett Schklar also hosts the Grow Up with GROW podcast.
For more information and access to the resources mentioned in this episode, visit: https://fiveechelon.com/hire-an-icmo-business-s8ep5/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
https://fiveechelon.com
In episode 117, host Eric Dickmann talks with Nirosha Methananda - VP of Marketing of Influ2, a person-based advertising solution for B2B marketers. We discuss BGM, buying group marketing, and the importance of understanding how buying decisions are influenced within B2B organizations.
Influ2 delivers ads directly to decision-makers at target accounts giving B2B marketing and sales teams tangible ad engagement metrics to drive activity. Their advertising solutions empower B2B companies to target and track individual ad engagement.
For more information and access to the resources mentioned in this episode, visit: https://fiveechelon.com/understanding-buying-group-marketing-s8ep2/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
https://fiveechelon.com
In episode 116, host Eric Dickmann talks with Amanda Rabideau- Founder and CEO of Arch Collective, a Fractional CMO agency for tech startups. Amanda has over 15 years of experience growing businesses using effective marketing, strategy, and scale practices. Throughout her career, she has worked with large enterprises to improve their business models.
Arch Collective is a Fractional CMO agency that helps tech startups with their marketing strategy and execution. The company believes that talented, freelance marketers are the future of work, as well as a valuable advantage provided by Fractional CMOs allowing post-Series A startups to deploy new capital in the safest, most cost-efficient way.
Aside from Amanda’s devotion to helping businesses grow, she seeks to inspire female business leaders through effective marketing and commercialization.
For more information and access to the resources mentioned in this episode, visit: https://fiveechelon.com/fractional-cmo-marketing-for-startups-s8ep1/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
https://fiveechelon.com
In episode 112, host Eric Dickmann interviews Lindsay Tjepkema. Lindsay is a business leader, speaker, podcaster, and CEO & Co-Founder of Casted- the first and only amplified marketing platform.
With more than 15 years of experience in B2B marketing, Lindsay is a dynamic leader who has had tremendous success building and growing marketing teams on a local and global level. After launching a branded podcast for a global marketing tech company, Lindsay realized her passion for authentic conversations. This passion led her to founding Casted.
Aside from brand marketing, Lindsay is passionate about women empowerment, strong workplace culture, and content marketing that prioritizes audiences over algorithms.
For more information and access to the resources mentioned in this episode, visit:
https://fiveechelon.com/harness-power-podcasting-business-s7ep12/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
https://fiveechelon.com
In episode 111, host Eric Dickmann interviews Justin Varuzzo. Justin has over 20 years of experience focusing on the intersection of marketing and customer service. This led him to start the Marketing and Service podcast for business leaders and entrepreneurs who want to build stronger customer relationships and set themselves apart from their competitors. The podcast features successful business leaders who reveal how they overcame pitfalls to become what they are today.
For more information and access to the resources mentioned in this episode, visit:
https://fiveechelon.com/create-unique-buyers-journey-s7ep10/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
https://fiveechelon.com
In episode 110, host Eric Dickmann interviews Dmitrii Kustov. Dmitrii currently serves as the Internet Marketing Director of Regex SEO, a digital marketing and web design company based in Houston, and has been helping businesses build their online presence through innovative marketing campaigns.
Regex SEO is a full-service agency that develops comprehensive digital marketing strategies.
Working with clients, Dmitrii focuses on building higher search rankings to generate more organic traffic and improve sales.
For more information and access to the resources mentioned in this episode, visit:
https://fiveechelon.com/finding-balance-web-design-seo-s7ep10/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
https://fiveechelon.com
In episode 109, host Eric Dickmann interviews Erik Newton. Erik currently serves as the Vice President of Milestone Inc., a digital marketing software and services company and has recently published a management and self-development book, called- “Hack the Corporate Fast Track.”
Milestone Internet Marketing Inc. aims to organize and amplify digital information to reach the right audience through digital media advertising, social media. SEO, and analytics.
Erik is a prolific writer with more than 175 blogs to his credit.
For more information and access to the resources mentioned in this episode, visit:
https://fiveechelon.com/specific-tactics-customer-obsessed-s7ep9/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
https://fiveechelon.com
In episode 108, host Eric Dickmann interviews Chris Mercer. Over the years, Chris has been helping companies measure their marketing metrics, so they know what’s working and what’s not. Today, Chris serves as a Measurement Marketer at MeasurementMarketing.io.
MeasurementMarketing.io helps businesses know their numbers to secure better, profit-generating results. Their services are focused on Google Analytics, Google Tag Manager, Google Data Studio, and Measurement Strategy.
Chris Mercer is recognized for his ability to simplify even the most complex ideas for his audience. He can be found speaking at various conferences and events across the country.
For more information and access to the resources mentioned in this episode, visit:
https://fiveechelon.com/marketing-metrics-insights-outcomes-s7ep8/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
https://fiveechelon.com
In episode 107, host Eric Dickmann interviews Christopher Willis. With over 20 years of experience growing companies in the technology sector, Christopher is recognized as a thought leader in the areas of AI, DEI, and Content Governance. He currently serves as the Chief Marketing Officer at Acrolinx, an AI-powered content governance solution that improves the quality and impact of your content to produce better results.
Aside from leading his team at Acrolinx, Christopher is a speaker on the importance of content governance and brand alignment, sharing stories from his many years of working with some of the biggest tech names in the world.
Christopher continually believes in having a well-balanced life. He is a CrossFit coach who is passionate about physical health; as well as sports discipline and team building.
For more information and access to the resources mentioned in this episode, visit:
https://fiveechelon.com/diversity-equity-inclusion-communications-s7ep7/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
https://fiveechelon.com
In episode 106, host Eric Dickmann interviews Steve Wiideman. Steve is an SEM & SEO expert, writer, educator, and business consultant. For over 22 years, he has been helping startups, SMBs, and Fortune 5000 companies develop creative growth strategies to ensure sustainable growth.
With his passion for SEO and growing businesses, Steve started Wiideman Consulting Group where he advises clients on SEO, link-earning, multi-location ranking factors, and PPC advertising.
His current projects include experiments to better understand the impacts of voice search, featured snippets, and structured data have on search results. Steve also serves as an adjunct professor at the University of California San Diego and California State University Fullerton.
For more information and access to the resources mentioned in this episode, visit:
https://fiveechelon.com/measuring-inbound-marketing-success-s7ep6/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
https://fiveechelon.com
In episode 105, host Eric Dickmann interviews Chris West. Chris leads the world's leading strategic brand consultancy focusing on brand language. Verbal Identity has created distinctive and engaging brand voices for global and national brands, relaunches, and startups, from B2B, B2C, and everything in between.
Chris founded Verbal Identity in 2010 to advise clients on the power of brand language. His 30 years' experience allowed him to help brands and companies use their language to engage customers, deepen loyalty, and de-position rivals.
Chris’ book all about his practice is titled “Strong Language” – the fastest, smartest, cheapest marketing tool you’re not using. It is a practical, how-to guide for creating a distinctive brand language, as well as winning support for change and defining the budget and ROI for doing it.
For more information and access to the resources mentioned in this episode, visit:
https://fiveechelon.com/power-language-build-brand-identity-s7ep5/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
https://fiveechelon.com
In episode 104, host Eric Dickmann interviews Lee Wochner. Lee is highly regarded as a strategic leader and facilitator able to help people grow and change. With more than 25 years of organizational consulting both independently and with Counterintuity, Lee has worked with non-profits, government agencies, Fortune 500 companies, and small businesses.
Counterintuity is a full-service marketing agency headquartered in Los Angeles. Since 2007, Counterintuity’s propulsive marketing approach has helped catapult hundreds of small businesses and nonprofits throughout California.
Lee holds a BA in Literature and Language from Stockton University and a Masters in professional writing from the University of Southern California, where he taught graduate writing for 10 years.
He is also a frequent guest speaker and is recognized by the State of California as a “California Thinker.”
For more information and access to the resources mentioned in this episode, visit:
https://fiveechelon.com/how-grab-peoples-attention-s7ep4/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
https://fiveechelon.com
In episode 103, host Eric Dickmann interviews Terry Jones. Terry is a travel and IT veteran, serial entrepreneur, speaker, and author of "On Innovation" and "Disruption Off." He is also known as the Digital Disruptor who founded five startups with two billion-dollar IPOs -Kayak and Travelocity.
He has served on 17 corporate boards and his reputation has established him as a thought leader on innovation and disruption. As a speaker, author, venture capitalist, and board member, Terry has been helping companies use the tools and techniques he has developed to keep succeeding in our fast-changing world. He has presented in over 25 countries to more than 300 companies, helping companies keep up with the changing trends.
In addition to writing and speaking, Terry currently serves as a Director for SonicWall and is Chairman of the Board for the Camping and Education Foundation.
For more information and access to the resources mentioned in this episode, visit:
https://fiveechelon.com/digital-disruption-business-models-s7ep3/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
https://fiveechelon.com
In episode 102, host Eric Dickmann interviews Joey Donovan Guido. Joey is an SEO and web design expert, speaker, business consultant, and author with over two decades of experience as a copywriter working in print and on the web. He is the owner of Cuppa SEO Web Design based in Madison, Wisconsin which focuses on strategy and architecture.
With a passion for search engine optimization, Joey realized the importance of looking at websites, and online marketing, holistically. This led him to write a book entitled "A Holistic Guide to Online Marketing" where he talks about optimization methodologies, user experience, and conversion.
For more information and access to the resources mentioned in this episode, visit:
https://fiveechelon.com/seo-user-experience-basics-online-marketing-s7ep2/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
https://fiveechelon.com
In episode 101, host Eric Dickmann talks with Greg Kihlstrom. He is a best-selling author, speaker, and entrepreneur who is passionate about agile marketing. Greg hosts "The Agile Brand" podcast (formerly The Agile World).
The Agile Brand is a podcast that talks about topics such as customer and employee experience and digital transformation in this digital age. Greg’s show features leaders and industry experts who share their perspectives on the evolving dynamic between brands and customers.
He currently serves on the University of Richmond’s Customer Experience Advisory Board, is Lean Six Sigma Black Belt certified, and holds a certification in Business Agility from ICP-BAF.
For more information and access to the resources mentioned in this episode, visit:
https://fiveechelon.com/evolution-of-agile-marketing-s7ep1/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
https://fiveechelon.com
In episode 100, host Eric Dickmann interviews Søren Friis Larsen. Søren is an executive advisor, crisis management expert, and Founder and CEO of MindCream. His company offers high-value professional networking and business development opportunities for CxOs, BoDs, and senior professionals across a broad range of industries.
As an executive advisor specializing in communication and crisis management, Søren has been called upon countless times to offer advice on managing crises from global product recalls, cyber-attacks, regulatory entanglements, fraud, layoffs, medical malpractice, or false rumors in the press.
Today we discuss crisis management and how marketing can help organizations build credibility when a crisis strikes to build a reputational moat around their brand, PR, and marketing efforts.
For more information and access to the resources mentioned in this episode, visit:
https://fiveechelon.com/crisis-management-preparing-marketing-dark-day-s6ep19/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
https://fiveechelon.com
In episode 99, host Eric Dickmann interviews Terry Dry. Terry is a consumer behavior expert, future-facing marketer, entrepreneur, business coach, Founder, and CEO of Future Proof Advisors. He has over 25 years of experience in leading marketing teams, transcending growth-inhibiting barriers, and developing unique and sustainable business strategies that helps companies grow. Terry prides himself on practicing what he preaches. Not only does he advise existing companies, but he also creates his own. Most recently, Terry co-founded RSVD, a SaaS business that provides digital capacity management solutions and smart queuing tech for the retail, food, and hospitality industries. He also co-founded Fanscape, one of the first-ever social media marketing agencies, which grew from an initial $10K investment to an eight-figure acquisition by Omnicom.
As a member of the Board of Advisors at Loyola Marymount University and a mentor to MBA Students at his alma mater, USC’s Marshall School of Business, Terry sees his mission to foster the development of tomorrow’s leaders. Furthermore, he focuses on giving back to his local community through charitable activities with several homeless and environmental organizations.
For more information and access to the resources mentioned in this episode, visit: https://fiveechelon.com/overcoming-barriers-future-proofing-companies-s6ep18/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
https://fiveechelon.com
In episode 98, host Eric Dickmann interviews Gabrielle Dolan. Gabrielle is a business consultant and storyteller, speaker, and Founder of Jargon Free Fridays. Since 2004, she has been teaching people around the world the power of sharing personal stories in business.
Gabrielle holds a Master's Degree in Management and Leadership from Swinburne University and graduated from the Harvard Kennedy School of Executive Education in both the Art and Practice of Leadership Development and Women and Power: Leadership in a New World.
Gabrielle has authored multiple award-winning books such as- “Real Communication: How to be You and Lead True,” “Stories for Work: The Essential Guide to Business Storytelling,” “Storytelling for Job Interviews,” “Ignite: Real Leadership, Real Talk, Real Results,” and “Hooked: How Leaders Connect, Engage and Inspire with Storytelling.” Her new book “Magnetic Stories” walks through how businesses can develop and communicate their own brand stories by focusing on five types of stories to connect and engage people with their brand.
For more information and access to the resources mentioned in this episode, visit: https://fiveechelon.com/the-power-brand-storytelling-grow-business-s6ep17/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
https://fiveechelon.com
In episode 97, host Eric Dickmann interviews Jack Elias. Jack is an entrepreneur, digital marketer, and Co-Founder and Vice President of Empower Social, the world’s first digital marketing assistant. He and his co-founder, Daniel recognized the need for change, and for that change to happen, the market had to be shaken up to evolve. The product is a digital marketing assistant, powered by the best available AI technologies, supported by local experts in your market, and backed by a global digital marketing force. Empower Social knows your business objectives, your competitors, and your industry; it knows the marketing world inside and out and learns new strategies and tactics daily. Their services truly empower business marketing.
Since 2011, Empower has helped small business owners from over 40 industry verticals drive digital marketing campaign results to new heights. Jack’s goal is to transform the way marketing for small businesses is serviced making it simple, efficient, and affordable.
For more information and access to the resources mentioned in this episode, visit: https://fiveechelon.com/scaling-marketing-team-digital-marketing-agency-s6ep16/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
https://fiveechelon.com
In episode 96, host Eric Dickmann interviews Rob te Braake. Rob is a serial entrepreneur and Founder of Insight Matters. With more than a decade of experience in entrepreneurship and banking, he co-founded a technology and investment firm based in Beijing, China, and has guided dozens of digital companies as a financial adviser.
After running several technology and consulting ventures across the globe, Rob realized that there was one thing that excites him more than building his own business - helping other entrepreneurs get clarity and insight into their own business, goals, and financials. The intersection between finance and strategy is what excites him every single day.
For more information and access to the resources mentioned in this episode, visit: https://fiveechelon.com/financial-metrics-why-matter-to-marketers-s6ep15/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
https://fiveechelon.com
In episode 95, host Eric Dickmann interviews Rob Levinson on the podcast. Rob is the Co-Founder of Leverage Advisors, a company that helps position businesses for long-term financial, operating, and market success. Rob has over 35 years of experience in branding, positioning, and storytelling. He helps companies when they need a laser-focused brand story that aligns with their business strategy.
Prior to founding Leverage Advisors, Rob was a Principal at Brand Blueprint, a brand strategy firm and was a “Marketing Strategies” columnist for The Wall Street Journal. Rob is a guest lecturer at the Questrom School of Business at Boston University and also helps clients and coaches develop their personal brand narrative.
For more information and access to the resources mentioned in this episode, visit: https://fiveechelon.com/why-building-strong-personal-brand-helps-your-business-s6ep14/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
https://fiveechelon.com
In episode 94, host Eric Dickmann interviews Brian Roland and Travis Gravette. Brian is a social entrepreneur and Founder of Abenity and Travis is its CEO. Abenity is a company that powers corporate perks for top businesses. They have partnered with the world’s top brands to provide member-only access to private discounts and corporate rates on everything from pizza and the zoo, to movie tickets, oil changes, car rentals, and hotels.
Abenity provides millions of subscribers with perks and benefits while pursuing the company’s social mission of fighting extreme poverty. Recently, the company exceeded a million dollars of total giving.
Together, Brian and Travis used their entrepreneurial skills to build a company using remote talent with a strong focus on corporate culture and making a social impact together with their corporate partners.
For more information and access to the resources mentioned in this episode, please visit: https://fiveechelon.com/creating-culture-through-remote-relationships-s6ep13/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
https://fiveechelon.com
In episode 93, host Eric Dickmann interviews Matthew Pollard. Matthew is a growth marketing expert, keynote speaker, award-winning blogger and podcaster, and best-selling author of "The Introvert’s Edge." Forbes calls him “the real deal,” but Matthew is better known as “The Rapid Growth Guy.” By the age of 30, he was responsible for five multi-million dollar business success stories. Pollard has worked with companies such as Electrolux, Oracle, and Microsoft, providing training, keynotes, and workshops from Thailand to Las Vegas. The hundreds of stages he has appeared on, and the impeccable ratings Matthew has received, have earned him a CSP designation, the highest certification awarded by the National Speakers Association.
Throughout the course of Matthew’s career, he was able to transform thousands of struggling or plateaued small businesses into momentum and growth. In addition to working with clients one-on-one through his signature intensive and his Rapid Growth Academy, Matthew founded Small Business Festival, ranked by Inc as a Top-3 business conference, providing hundreds of free events across the nation each year.
In this episode, we discuss Matthew's latest book, "The Introvert’s Edge to Networking."
For show notes and a list of resources mentioned in this episode, please visit:
https://fiveechelon.com/how-introverts-can-network-like-pro-s6ep12/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
https://fiveechelon.com
In episode 92, host Eric Dickmann interviews Brian Kale. Brian is a customer service advocate, CX industry insider, and Head of Customer Success at Bank Novo. a small business banking platform connecting business owners to no-fee checking and debit accounts. He's been helping companies better understand their customers by building better products for their needs.
For show notes and a list of resources mentioned in this episode, please visit:
https://fiveechelon.com/being-customer-advocate-within-your-business-s6ep11/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
https://fiveechelon.com
In episode 91, host Eric Dickmann interviews Saunder Schroeder. Saunder is a digital marketer and the Chief Marketing Officer of Disruptive Advertising. Throughout his career, he has been able to help grow hundreds of businesses by creating digital marketing strategies to drive traffic and generate leads. Saunder has created and executed digital marketing strategies for Fortune 500 companies, including Adobe, Citrix, Dell, ESPN, Time Warner Cable, Lynda, Blendtec, Groopdealz, Salesforce, Pluralsight, and many others. His mission is to grow people and brands that he believes in.
For show notes and a list of resources mentioned in this episode, please visit:
https://fiveechelon.com/using-digital-marketing-grow-your-business-s6ep10/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
https://fiveechelon.com
In episode 90, host Eric Dickmann interviews Morissa Schwartz. Morissa is an entrepreneur, social media specialist, marketing expert, best-selling author, and Founder of Dr. Rissy’s Writing & Marketing. She holds a Ph.D. in Literature and a Master's in Communications. Morissa has published several books and articles in periodicals including Entertainment Weekly, Huffington Post, Yahoo Finance, Buzzfeed, and more. Alongside that, Dr. Schwartz has spoken about digital entrepreneurship and building a work-from-home team at numerous events.
For show notes and a list of resources mentioned in this episode, please visit:
https://fiveechelon.com/how-to-improve-writing-build-influence-onlines6ep9/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
https://fiveechelon.com
In episode 89, host Eric Dickmann interviews Colin Jeffries. Colin is an entrepreneur, podcast host, and Marketing & Communications Director at BrightView. He has over a decade of experience helping organizations reach the right audiences at the right time with messages that galvanize the best prospects to action. Jeffries’ background in digital marketing, content marketing, advertising, branding, strategy, and segmentation help him bring a holistic perspective to help organizations grow. Colin has honed his skills by serving in a wide array of industries. In addition to serving a broad range of healthcare practices and providers, Colin is a pioneer in direct-to-patient marketing for addiction recovery. He was one of Venue Magazine's 40 Under 40 and is a sought after speaker on the topic of behavioral health marketing.
For show notes and a list of resources mentioned in this episode, please visit:
https://fiveechelon.com/building-marketing-strategy-reach-unreachable-audience-s6ep8/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
https://fiveechelon.com
In episode 88, host Eric Dickmann interviews Jason Bradshaw. Jason is an entrepreneur, global guru on customer service, award-winning executive, keynote speaker, CMO, and Best-Selling Author of "It’s All About CEX." He created his first business at 14, selling telecommunications and computer equipment in the Australian regional city of Toowoomba. Jason tested and implemented strategies for improving the experience in a variety of sectors, including telecommunications, retail, media, finance, automotive, health, and not-for-profit.
A cornerstone of Jason’s career has been an unwavering commitment to improving the lives of customers and employees. During his time in the telecommunications industry, he implemented ideas for improving customer experience in a number of verticals by over 100% in retail and media. His initiatives to improve efficiencies by focusing on the customer and employee experience saved tens of millions of dollars in a matter of months and improved employee retention by double digits year over year. Additionally, he has led transformational programs resulting in tens of millions in revenue improvement.
Jason Bradshaw’s "It's All About CEX" breaks experience down into its core components - success, ease, and connection - and shows you how to get the most mileage out of each one. This book reveals how to generate positive experiences for your customers and employees, win their loyalty, and maximize your profits in the process.
For show notes and a list of resources mentioned in this episode, please visit: https://fiveechelon.com/implementing-cex-customer-employee-experience-strategy-s6ep7/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
https://fiveechelon.com
In episode 87, host Eric Dickmann interviews Neel Parekh. Neel is an entrepreneur and Founder and CEO of MaidThis Franchise. He started his career working in venture capital and private equity identifying and analyzing investment opportunities and managing investment portfolios. His dream was to work for himself and to enjoy freedom from the confines of the 9-to-5 office life. Neel pursued this entrepreneurial spirit and founded MaidThis.
MaidThis helps homeowners and short-term rental hosts with their cleanings. As a franchise, it helps owners build their own meaning of “freedom” by empowering them to build their own fully remote, new-age business from anywhere in the world.
For show notes and a list of resources mentioned in this episode, please visit:
https://fiveechelon.com/building-successful-fully-remote-local-business-s6ep6
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
https://fiveechelon.com
In episode 86, host Eric Dickmann interviews Alex Oliveira. Alex is an entrepreneur, marketing innovator, and Host of Dadpreneur Podcast. Throughout his career, Alex has helped generate millions of leads for SMB's and Fortune 500 companies. With his expertise in digital marketing, he also teaches an MBA program at FAU to train Marketing Directors at global corporations. Oliveira’s passion is to help businesses and brands increase leads and sales by building a sustainable marketing strategy that grows revenues for his clients.
The Dadpreneur Podcast is all about transforming challenges into opportunities. As host, Alex aims to help businesses discover what's new and what works in the digital marketing space. The show tackles the dynamics of family and business and exposes the reality of the digital world to help its viewers show up big.
For show notes and a list of resources mentioned in this episode, please visit:
https://fiveechelon.com/how-to-improve-online-lead-generation-s6ep5/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
https://fiveechelon.com
In episode 85, host Eric Dickmann interviews Kate Bradley Chernis. Kate is the Founder & CEO of Lately, the only social media management platform that creates content for you with the power of A.I. As a former marketing agency owner, Kate initially created the idea for Lately out of spreadsheets for then-client, Walmart, and got them a 130% ROI, year-over-year for three years. Prior to founding Lately, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM radio.
She’s also an award-winning radio producer, engineer, and voice talent with 25 years of national broadcast communications, brand-building, sales, and marketing expertise.
For show notes and a list of resources mentioned in this episode, please visit: https://fiveechelon.com/using-ai-create-content-for-social-media-s6ep4/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
https://fiveechelon.com
In episode 84, host Eric Dickmann interviews Steve Preda. Steve is an entrepreneur, speaker, certified EOS implementer, and author of "Buyable: Your Guide to Building a Self-Managing, Fast-Growing, and High-Profit Business." Since the age of ten, Steve (Istvan) Preda dreamt of becoming an entrepreneur, inspired by his great-grandfather, who had built a legendary bakery business in Budapest, Hungary. After working for top consulting firms and banks in London and Budapest, in 2002, he embarked on realizing his dream by starting MB Partners, a consulting firm, helping private companies arrange ownership transitions.
Having overcome many painful mistakes, by 2007, MB Partners achieved market leadership in Hungary, but around its tenth year, the firm hit the ceiling. That was when Preda read Gino Wickman’s Traction, which changed his life and his company forever. A year later a private equity group bought the firm, Steve and his family of six moved to the United States.
Today, Steve Preda's mission is to help entrepreneurial leadership teams succeed, as a Certified EOS Implementer. Since 2016, he has been helping over 35 leadership teams clarify, simplify and achieve their visions, and start living the EOS Life.
For show notes and a list of resources mentioned in this episode, please visit: https://fiveechelon.com/building-fast-growing-highprofit-business-s6ep3/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
https://fiveechelon.com
In episode 83, host Eric Dickmann interviews Tim Wu. Tim is a growth specialist, podcast host, and Head of Growth Marketing of Hatch, a VC-backed FinTech startup based in San Francisco, California. Hatch is an information technology and services company that aims to provide accessible, transparent, and fair checking and lending products to help people start and grow their businesses.
Tim also hosts the Hatch Small Business Spotlight podcast. Together with his co-host, Katie, they feature Hatch Cardholders and their trials, tribulations, and successes of starting and scaling their businesses. The podcast also highlights inspiring stories of entrepreneurs all over America, how they built their business, and the lessons they've learned as they scale.
For show notes and a list of resources mentioned in this episode, please visit: https://fiveechelon.com/how-to-acquire-retain-new-customers-s6e2/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
https://fiveechelon.com
In episode 82, host Eric Dickmann interviews Brad Smith. Brad is a content marketer and CEO of a SaaS company called Wordable. He runs two successful agencies in the content production and digital PR industry. As a Business Insider featured copywriter, Smith is on a mission to slay awful content one blog at a time. His content has been highlighted by The New York Times, Business Insider, The Next Web, MarTech Today, Marketing Land, Moz, Shopify, Unbounce, HubSpot, Search Engine Journal, Kissmetrics, Crazy Egg, BounceX, and hundreds more.
Through his agency work, Brad Smith has helped companies such as Monday.com, AdEspresso, Kinsta, Chargify, Freshworks, PandaDoc, HotJar, and dozens more of SERP-topping SaaS & affiliate brands, dominate their page one positions through content and backlink profiles. Now, Brad wants to share his experience with others on how he ranked on top SaaS sites around the world.
For show notes and a list of resources mentioned in this episode, please visit:
https://fiveechelon.com/how-to-build-effective-b2b-content-marketing-strategy-s6e1/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
https://fiveechelon.com
In episode 81, host Eric Dickmann interviews Tracy Sheen. Tracy is a digital marketer, business strategist, speaker, and author of- The End of Technophobia: A practical guide to digitizing your business. She is also known as "The Digital Guide," who has been working in the marketing and sales space relating to small business technology adaptation for the past 30 years. Tracy is a pioneer in the Australian podcast movement she launched, called the globally successful "Not Another Business Show," and is a regular judge for the Australian Podcast Awards, the Australian Business Book Awards, and The Australian Web Awards.
Recognized by her profession as a 'Certified Practising Marketer' (CPM), Sheen has recently authored her first book, "The End of Technophobia: A practical guide to digitizing your business." This book teaches business owners how to run their business better by allowing them to actually use the digital platforms wisely.
She is a regular commentator, speaker, and trainer in the areas of digital marketing and small business technology. Tracy Sheen has worked with numerous startups, small and large enterprises, and government institutions such as- Lockyer Valley Regional Council. Stanthorpe & Granite Belt Chamber of Commerce, YBG Business Group, Toowoomba Region, and City of Ipswich.
For show notes and a list of resources mentioned in this episode, please visit: https://fiveechelon.com/why-its-time-to-digitize-your-business-s5e15/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
https://fiveechelon.com
In episode 80, host Eric Dickmann interviews Gina Pomponi. Gina is an entrepreneur and President and COO of Bluewater Media. Bluewater is one of the leading digital marketing/video production companies in the world. She has spent 30 years in the business pioneering digital marketing and a women’s role at the top of a company. She’s driven well over 11X in media growth and created Bluewater’s Account Management team to provide direct client support. Her leadership has been instrumental in building the web development division, e-commerce marketplace division, and expansion of the analytics team.
For show notes and a list of resources mentioned in this episode, please visit: https://fiveechelon.com/using-video-engage-target-audience-s5e14/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
https://fiveechelon.com
In episode 79, host Eric Dickmann interviews Scott Goodson and Chip Walker. They are both associated with StrawberryFrog, a full-funnel, marketing, advertising, and design company founded in Amsterdam in 1999 and New York in 2005. Their company has put together a new way to overcome the gap between purpose-based storytelling, data-led optimizations, and business transformation. For over 20 years, Scott, Chip, and their team at StrawberryFrog have continued to challenge the status quo and driven remarkable results for iconic clients worldwide, such as Walmart, P&G, Google, Emirates Airline, SunTrust, and Coca-Cola.
Scott Goodson is an entrepreneur, business mentor, award-winning author, and Founder and CEO of StrawberryFrog. For over 25 years, he has been helping business leaders galvanize people and organizations through "Movement Thinking" to help companies perform at their peak and gain a competitive advantage. Goodson's Movement Thinking is deeply emphasized in his best-selling book- Uprising, where he illustrates case studies from his interviews with 40 global business leaders.
Chip Walker is an entrepreneur, brand and business strategist, keynote speaker, author, and Head Strategist of StrawberryFrog. He leads the strategy and research divisions at StrawberryFrog and is focused on taking the idea of a higher brand purpose and turning that purpose into a social movement that galvanizes people to action. Walker aims to help companies leverage their brand and create a positive impact in the midst of the pandemic.
Scott and Chip's latest book- Activate Brand Purpose, is a wake-up call for leaders who want to change employee habits, transform their company, and grow their business. Activate Brand Purpose shows readers what is wrong with purpose and lays out a pragmatic roadmap for how CEOs, CHROs, CMOs, CSOs, and CFOs can galvanize the people who matter inside the company and out. Here, Goodson and Walker reveal the process that leaders need in order to transform their culture and improve their business while making much-needed positive impacts in their communities. Scott Goodson and Chip Walker believe that companies that activate purpose thrive.
For show notes and a list of resources mentioned in this episode, please visit: https://fiveechelon.com/how-to-activate-your-brand-purpose-s5e13/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
https://fiveechelon.com
In episode 78, host Eric Dickmann interviews Dan McGaw. Dan is an award-winning entrepreneur, author, speaker, marketing specialist, growth hacker, and Founder and CEO of McGaw.io, an analytics and marketing technology consultancy firm. He has led the teams at Kissmetrics.com and CodeSchool.com, and served as CMO of Effin Amazing, an analytics and marketing consultancy.
In 2015, Dan was selected to be a United States Ambassador of Entrepreneurship by the United States State Department, where he had the privilege to advise universities, governments, and private corporations on how to build entrepreneur ecosystems. McGaw authored his latest book- Build Cool Sh*t: A Blueprint to Creating a Marketing Technology Stack. His book aims to help your business survive the so-called- Stackapocalyspe, and improve your marketing efforts by making use of the right marketing tools.
For show notes and a list of resources mentioned in this episode, please visit: https://fiveechelon.com/using-analytics-business-intelligence-grow-businesss-s5e12/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
https://fiveechelon.com
In episode 77, host Eric Dickmann interviews Joe Scartz. Joe is the Chief Digital Commerce Officer of Velocity Commerce Group and TPN+. He is an experienced executive with over 20 years of quantifiable marketing, digital marketing, and ecommerce success. Scartz has worked across industry verticals like retail, travel, CPG, automotive, branded manufacturers, and government to drive innovative and impactful marketing and e-commerce solutions with proven success. Whether in an e-commerce start-up or in a larger agency, Joe has worked well in team settings as an inspirational leader, mentor, and team member.
Joe Scartz is an accomplished marketing executive, and as Velocity Commerce Group’s fearless leader, he is responsible for overseeing all digital commerce strategy and execution, including mobile, social, and traditional e-commerce.
He has contributed to more than 20 years of success for brands including Harley-Davidson, United Airlines, Budweiser, Clorox, and Hershey. Joe Scartz has an impressive history of helping agencies and Fortune 500 companies meet their strategic and financial goals.
For show notes and a list of resources mentioned in this episode, please visit: https://fiveechelon.com/selling-online-building-successful-ecommerce-business-s5e11/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
https://fiveechelon.com
In episode 76, host Eric Dickmann interviews Taunya Renson-Martin. Taunya is an entrepreneur, writer, and Founder and Managing Partner of Mach Media. She leads a remarkable team of global professionals who are not only incredibly skillful but also super nice! Advising clients remain as Martin's passion as well, which is why you’ll still find Taunya creating and implementing strategic marketing communications programs to impact business for a variety of international companies. Strategy, creativity, service, and results are the four words that really light Taunya's fire!
Taunya Renson-Martin was born and raised in Washington, D.C. She lived in Belgium since 2000 and started Mach Media in 2007 after steadily earning a client base of multinational companies eager to capitalize on having big agency ideas and flawless execution combined with boutique agency personalized service. Taunya Renson-Martin and her team are proud to have expanded their operations to the United States, where they opened an office in 2016. Taunya is fluent in English, French, and Dutch.
For show notes and a list of resources mentioned in this episode, please visit: https://fiveechelon.com/diversity-inclusion-importance-culture-marketing-s5e10/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
https://fiveechelon.com
In episode 75, host Eric Dickmann interviews Graham Brown. Graham is an entrepreneur, author and storyteller, podcast host, and founder of the award-winning podcast agency- Pikkal & Co. He is a published author on the subject of The Digital Transformation of Communication, works including "The Human Communication Playbook", “The Mobile Youth: Voices of the Connected Generation” – documenting the rise of mobile culture in the early 2000s in Japan, China, Africa and India and “Brand Love – How to Build a Brand Worth Talking About”. Brown also hosts Podcast Maps, The Be More Human Podcast, The XL Podcast, and Asia Tech Podcast. He has published over 1,000 podcast episodes.
Graham Brown's work has been featured in the Financial Times, The Wall Street Journal, and has helped shaped the communications strategy of clients- McKinsey, Leap by McKinsey, AirAsia, Xero, The Singapore Institute of Management, Vodafone, Nokia, UNICEF, MTV, The European Commission, Disney, and Monster Energy Drinks.
For show notes and a list of resources mentioned in this episode, please visit: https://fiveechelon.com/podcasting-marketing-channel-your-business-s5e9/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
https://fiveechelon.com
In episode 74, host Eric Dickmann interviews Geoff Thatcher. Geoff is a writer, teacher, author, and Founder and Chief Creative Officer of Creative Principals. He is an experienced creative leader who knows how to take a project from concept to reality. For most of his career, these projects have been about world-class experiences such as the grand opening of Warner Bros. World Abu Dhabi and the American Airlines Museum. Whether it’s the world’s largest video dome on a beach in Dubai or the opening ceremonies of the Rio 2007 Pan American Games in Brazil’s Maracanā Stadium, Geoff’s work transcends borders.
He is a writer and teacher who once facilitated a leadership communication workshop at The CIA University (yes, that CIA). In 2020, he published his first book The CEO’s Time Machine that TD Magazine said: “is a great way to prepare your mindset going into conversations about how your business can navigate our new, uncertain world.”
For show notes and a list of resources mentioned in this episode, please visit: https://fiveechelon.com/using-immersive-customer-experience-delight-sell-s5e8/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
https://fiveechelon.com
In episode 73, host Eric Dickmann interviews Joe Davy. Joe is a serial entrepreneur who founded Banzai to take make the marketing of professional events easier for Chief Marketing Officers and event coordinators around the world. When the pandemic hit, Joe was able to successfully pivot Banzai to success by acquiring a virtual event and webinar platform to build the first truly end-to-end SaaS-based professional events company, Banzai.
With clients like Dell, Adobe, Pure Storage, and more, Banzai has become what Grit Daily has called a "marketing automation giant." Joe has created multiple companies during his journey as an entrepreneur. Joe is at the tip of the spear when it comes to event marketing, attendance, and growth.
For show notes and a list of resources mentioned in this episode, please visit: https://fiveechelon.com/virtual-events-new-normal-post-covid-s5e7/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
https://fiveechelon.com
In episode 72, host Eric Dickmann speaks with Devin Miller, Founder and CEO of Miller IP Law. Devin just loves startups! He established his own first startup while earning his Law & MBA degrees. Since then, Devin has set up several 7/8 figure startups and enjoyed every minute of it. He has a real passion for a new business model--the prospect of a business startup always makes Devin's heart race!
Devin is an entrepreneur and a patent and trademark attorney. He obtained several degrees including a Law degree (JD) and a Masters in Business Administration. Miller even has degrees in Electrical Engineering and Mandarin Chinese!
While working for a large law firm helping Fortune 100 clients like Amazon.com, Intel, Redhat, and Ford with their intellectual property, he quickly realized that there weren’t many good intellectual property legal resources out there for start-ups and small businesses. As an entrepreneur himself, Devin wanted to help other small business owners learn about patents, trademarks, and copyrights so they can build value into their businesses and protect their assets.
In addition to founding and running his own patent and trademark law firm, Miller IP Law, Devin is the co-founder of several startups including a multi-million dollar startup for wearable glucose monitoring. He also runs a product development company that helps startups and small businesses with developing their ideas and products.
For show notes and a list of resources mentioned in this episode, please visit: https://fiveechelon.com/protecting-product-innovations-intellectual-property-s5e6/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
https://fiveechelon.com
In episode 71, host Eric Dickmann interviews Anastasia Leng. Anastasia is the Founder & CEO of CreativeX, formerly known as Picasso Labs. CreativeX is an automated creative excellence platform that aims to advance creative expression through the clarity of data. Their technology is used globally by Fortune 500 brands like Unilever, Nestle, Heineken, and even Facebook to measure creative efficiency, consistency, and impact across all their image and video content worldwide.
Prior to CreativeX, Anastasia co-founded Hatch, one of Time Magazine’s Top 10 Startups to Watch in New York, and one of the four most innovative retail companies. Leng had spent more than five years at Google, where she worked on every ad tech and analytics product, led entrepreneurship efforts in EMEA, and was responsible for early-stage partnerships for Google Voice, Chrome, and Wallet.
For show notes and a list of resources mentioned in this episode, please visit: https://fiveechelon.com/using-ai-make-better-decisions-creatives-s5e5/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
https://fiveechelon.com
In episode 70, host Eric Dickmann interviews Deirdre Tshien. Deirdre is the founder of Growth Boss, a leading mentorship program for e-commerce business owners wanting to scale to multiple- 6 and 7 figures using the power of tribe-building, funnels, and human connection. She is a serial entrepreneur, having founded and led 5 businesses across 3 industries in the last 7 years, and has navigated the entire spectrum of experiences and emotions (the good, the bad, and the ugly) that come with starting, running, and closing businesses. With Deirdre's hands-on experience in successfully growing her businesses to 7 figures, she now coaches e-commerce business owners on her secret sauce of using buyer psychology to make their offerings irresistibly contagious to their customers; creating an end-to-end sales funnel that automatically converts these customers; and then nurture them into a raving sales force.
Tshien's evolution into a Business Coach, Consultant, and Mentor was driven by a strong desire to pay it forward and help other e-commerce business owners take intelligent action towards building their million-dollar business.
For show notes and a list of resources mentioned in this episode, please visit: https://fiveechelon.com/power-tribe-building-funnels-human-connection-s5e4/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
https://fiveechelon.com
In episode 69, host Eric Dickmann interviews Mike Lander. Mike has had an eclectic career including engineering, project management, high-value consulting, and entrepreneurship. His start in life was like any kid growing up in a working-class family. His first job was at 16 when he left school and joined an engineering company as an apprentice. The remarkable bit was at the age of 42, Mike raised several million pounds from a UK bank and grew a consultancy to over 120 people.
Mike is an accomplished entrepreneur, Chairman, Chartered Director, and seasoned Board Advisor. Mike now specializes in helping suppliers negotiate better commercial deals with big clients, especially when Procurement gets involved.
For show notes and a list of resources mentioned in this episode, please visit: https://fiveechelon.com/how-to-negotiate-with-business-clients-s5e3/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
https://fiveechelon.com
In episode 68, host Eric Dickmann interviews Norman Guadagno. Norman is currently CMO at Acoustic, where he is helping reimagine marketing technology. Over the past two decades, he has held a number of marketing and strategy roles with a deep focus on business transformation, marketing acceleration, and brand building. Norman was previously SVP of Marketing at Carbonite, helping to successfully transform that company from B2C to B2B. He has also held senior marketing positions at digital marketing agency Wire Stone (now part of Accenture Interactive), Microsoft, and Oracle.
With both a B.A. and M.A. in psychology, Norman has always viewed marketing challenges first through the lens of human perceptions, motivations, and emotions. Combined with a deep understanding of data, proven skills as a storyteller, and rich experience as a business and people leader, his unique perspective on the social and business landscape today offers valuable insights for professionals across industries.
For show notes and a list of resources mentioned in this episode, please visit: https://fiveechelon.com/marketing-automation-increase-effectiveness-s5e2/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
https://fiveechelon.com
In episode 67, host Eric Dickmann interviews Jason Sherman. Jason is a successful entrepreneur, award-winning filmmaker, published author, tech startup expert, and journalist. He has been featured by several media outlets including the Wall Street Journal, USA Today, The Verge, and ABC News. Jason is fluent in Spanish, is a classically trained violinist, and was a featured speaker on FOX’s Futurist TV Show: Xploration Earth 2050.
Jason runs a web and mobile dev shop and film studio from Philadelphia, Pennsylvania. He gives guest lectures at area universities, and regularly supports hackathons or tech events as a mentor and judge. His methodologies on entrepreneurship and data-driven decisions are his main source of education to those he helps all around the world. His startup book Strap on your Boots is the culmination of his life’s work to help other entrepreneurs succeed and is the focus of a class he created called Startup Essentials. He originally taught the course as a guest lecturer at area universities, including the Wharton School of Business and now the course is available online for students on Udemy.
For show notes and a list of resources mentioned in this episode, please visit: https://fiveechelon.com/understanding-target-audience-user-engagement-s5e1/
A fractional CMO can help build out a comprehensive marketing strategy and execute targeted campaigns designed to increase awareness and generate demand for your business...without the expense of a full-time hire.
The Five Echelon Group - Fractional CMO and strategic marketing advisory services designed for SMBs looking to grow. Learn more at:
https://fiveechelon.com
In part 14 of our Masterclass Series on Building a Strategic Marketing Plan for Your Business, host Eric Dickmann speaks with Ben Amos, Founder of Engage Video Marketing. Ben has over 15 years of experience in the film and media industry and is also Founder and Creative Director of Innovate Media, a video production and online video strategy agency operating from Queensland, Australia. Ben has also founded Australia’s only purpose-built video blogging studio space, and facility – Vlog Pod®.
Ben is passionate about working with clients to develop effective online video strategy within their niche and is driven to help other business owners and marketers understand the full potential for online video platforms within a wider business marketing strategy.
For additional resources on this episode and from our other episodes in this Masterclass Series, visit https://fiveechelon.com/masterclass
To learn more about Eric Dickmann and The Five Echelon Group, visit https://fiveechelon.com
To learn more about Ben Amos and Engage Video Marketing, visit http://engagevideomarketing.com
https://www.linkedin.com/in/beninnovate/
Episode #64
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In Part 13 of our Masterclass Series, Building a Strategic Marketing Plan for Your Business, host Eric Dickmann talks with Melissa Forziat, Principal at Melissa Forziat Events. Melissa is a Southern California-based marketer, speaker, consultant, and author. She teaches small businesses how to market on a budget and helps them execute their marketing strategies, in addition to working with business organizations to train their trainers. She offers keynotes, presentations, workshops, and webinars, and her national and international speaking schedule has taken her as far as New Zealand! To date, she has delivered over 120 workshops and webinars to thousands of attendees. Before starting Melissa Forziat Events and Marketing, Melissa’s career involved roles with the Olympic Winter Games, Rugby World Cup, and the US Olympic Committee.
Melissa is also the author of the free eBook Small Business Marketing on a Budget: https://melissaforziatevents.com/small-business-marketing-budget-ebook/
For additional resources on this episode and from our other episodes in this Masterclass Series, visit https://fiveechelon.com/masterclass
For more information on Melissa Foriziat and Melissa Forziat Events, visit https://melissaforziatevents.com/
Episode #64
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In part 12 of the Masterclass Series on Building a Strategic Marketing Plan for Your Business, host Eric Dickmann interviews, Matt Rouse. Matt is the host of The Digital Marketing Masters Podcast and one of the founders of Hook SEO. He is the author of "Crush SEO," "Start Saying Yes," "Flattening the Hamster Wheel," and the "Inbox Mastery" email marketing course.
For additional resources on this episode and from our other episodes in this Masterclass Series, visit https://fiveechelon.com/masterclass
To learn more about Eric Dickmann and The Five Echelon Group, visit https://fiveechelon.com
For more information about Matt Rouse, Hook SEO, and The Digital Marketing Masters podcast, visit- https://hookseo.com
Episode #63
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This week, in Part 11 of our Masterclass Series on Building a Strategic Marketing Plan for Your Business, host Eric Dickmann interviews Tracy Russ. Tracy is the Creator and Managing Director of SOLID. He is an experienced strategic communications executive, public relations leader, and public engagement expert. Over his 25-year career, Tracy has demonstrated success in building value and advancing missions for organizations, institutions, campaigns, and movements in the private and public sectors. Together, the core SOLID team works with talented collaborators from a variety of disciplines in communications, design, public relations, civic engagement, and brand development.
For additional resources on this episode and from our other episodes in this Masterclass Series, visit https://fiveechelon.com/masterclass
For more information about Eric Dickmann and The Five Echelon Group, visit https://fiveechelon.com/
To learn more about Tracy Russ and Solid, visit- http://www.solid.today or https://www.linkedin.com/in/tracyruss/
Episode #062
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In part 10 of our Masterclass Series on How to Build a Strategic Marketing Plan for Your Business, host Eric Dickmann interviews Hamlet Azarian. Hamlet is the Founder of The Retail Merchant Group and is a numerical and results-driven executive that blends marketing, technical and operational skill sets. He has delivered long-term scalable growth for both traditional, direct mail, and digital companies from start-up to established organizations.
For the past 5 years, he has predominantly focused on working with Pre-Seed, Seed, and Series A venture-backed startups as a Senior Growth Adviser. In this role, he has developed playbooks, hired and trained the marketing and growth teams, and rolled-up his sleeves, and helped with execution.
For additional resources on this episode and from our other episodes in this Masterclass Series, visit https://fiveechelon.com/masterclass
For more information about Eric Dickmann and The Five Echelon Group, visit https://fiveechelon.com/
For more information on Hamlet Azarian, visit https://www.linkedin.com/in/hamletazarian/ or http://www.retailmerchantgroup.com
Episode #061
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In part 9 of our Masterclass Series on Building a Strategic Marketing Plan for Your Business, host Eric Dickmann speaks with Jonathan Baldock. Jonathan is an Adviser at SocialHP and a social media marketing expert. With 10 years of experience at LinkedIn, serving customers like Accenture, JPMorgan Chase, Johnson & Johnson, PepsiCo, Hershey's, and IBM, he is highly skilled in social sharing best practices.
Utilizing earned media as a results-focused evergreen channel, Jonathan is an expert in social media recruitment, sales, and marketing strategies.
In this episode, we talk about how companies can amplify their reach on social media and exponentially increase the effectiveness of their online content.
For additional resources on this episode and from our other episodes in this Masterclass Series, visit https://fiveechelon.com/masterclass
To learn more about Eric Dickmann and The Five Echelon Group, visit -
https://fiveechelon.com
https://linkedin.com/in/edickmann
To learn more about Jonathan Baldock more on LinkedIn -
https://ca.linkedin.com/in/jonathanbaldock
And for information about SocialHP visit https://www.socialhp.com/
Episode #060
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In part 8 of the Masterclass Series on How to Build a Strategic Marketing Plan for Your Business, host Eric Dickmann talks with Ed Garry. Ed is an experienced CRM strategist and consultant who specializes in helping financial services firms unlock data, elevate customer experiences and uncover the insights they need to transform. He is a leader within Huron’s Salesforce team and has worked with global Fortune 500 clients and financial services leaders to innovate and enhance the value of their customer relationship management (CRM) software systems.
He has assisted his clients in the planning and implementation of innovative CRM solutions, in driving important shifts in the cultural mindset of the organization, in optimizing business processes and team structures to sustain digital transformation, and in leading go-to-market strategies to help organizations achieve long-term growth.
Prior to joining Huron, Ed spent over a decade as the head of global CRM and sales enablement technologies at the Bank of New York Mellon (BNY Mellon), where he implemented an award-winning Salesforce CRM solution. He also served as vice president of CRM solutions at Bank of America.
For additional resources on this episode and from our other episodes in this Masterclass Series, visit https://fiveechelon.com/masterclass
For more information about Eric Dickmann and The Five Echelon Group, visit https://fiveechelon.com/
For more information on Ed Garry and Huron Consulting, visit https://www.linkedin.com/in/edward-garry-salesenablementcrm/ and https://www.huronconsultinggroup.com/
Episode #59
Marketing Automation with HubSpot
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In part 7 of our Masterclass Series on Building a Strategic Marketing Plan for Your Business, host Eric Dickmann talks with Alex Desnoyers. Alex is a Channel Consultant for HubSpot Solution's Partners. This group is an integral part of the HubSpot ecosystem and they work closely together to strategize and build scalable solutions to help HubSpot's customers grow by taking full advantage of marketing automation technologies.
Alex likes to nerd out on data hygiene, automation, and email deliverability, stemming from his past experience working at digital marketing agencies. In this episode, we dive into marketing automation and how these tools can help businesses improve their campaign effectiveness.
For additional resources on this episode and from our other episodes in this Masterclass Series, visit https://fiveechelon.com/masterclass
For more information about Eric Dickmann and The Five Echelon Group, visit https://fiveechelon.com/
For more information about Alex Desnoyers, visit https://www.linkedin.com/in/alexander-desnoyers/
For more information about HubSpot, please use the link below.
Episode #58
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In part 6 of our Masterclass Series, host Eric Dickmann interviews Michael Fleischner. As an entrepreneur, marketer, and author, Michael Fleischner is the Founder of Big Fin SEO, a search engine optimization and digital marketing agency based in Robbinsville, New Jersey.
He is also the author of a number of books including "SEO Made Simple," now in its 7th edition, and hosts a weekly podcast titled, “The Digital Freelancers.” of which Eric was a recent guest: https://podcasts.apple.com/us/podcast/digital-freelancers/id1485095993?i=1000495420261
Michael is a Past-President for the American Marketing Association of New Jersey and currently serves on an AMA national board.
For additional resources on this episode and from our other episodes in this Masterclass Series, visit https://fiveechelon.com/masterclass
For more information about Eric Dickmann and The Five Echelon Group, visit https://fiveechelon.com/
For more information about Michael Fleischner and Big Fin SEO, visit https://bigfinseo.com
Listen to The Digital Freelancers podcast at https://podcasts.apple.com/us/podcast/digital-freelancers/id1485095993
Episode #57
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In part 5 of our Masterclass Series on "Building a Strategic Marketing Plan for Your Business," host Eric Dickmann interviews Greg Rosner. Greg is the Founder of PitchKitchen.com, a sales enablement agency based in New York whose mission focuses on fixing bad sales messages, virtual presentations, and company home pages that make themselves the hero of the story instead of their customer.
PitchKitchen has helped hundreds of SMB organizations upgrade their story which has allowed their salespeople to double their close rate. Greg has taught communication skills at The New School in New York City and has developed the 12 Conversations and is the host of #salestherapy show on Linkedin.
For additional resources on this episode and from our other episodes in this Masterclass Series, visit https://fiveechelon.com/masterclass
For more information about Eric Dickmann and The Five Echelon Group, visit https://fiveechelon.com/
For more information about Greg Rosner, visit https://www.linkedin.com/in/gregrosner or at PitchKitchen at https://www.pitchkitchen.com
Episode #56
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In part 4 of our Masterclass Series on Building a Strategic Marketing Plan, host Eric Dickmann talks with Professor of Marketing and Author, Michael Solomon, about Building a Brand Story That Resonates with Your Ideal Customer.
Michael “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students have learned about Marketing from his books including "Consumer Behavior: Buying, Having and Being" -- the most widely used book on the subject in the world.
Michael’s mantra: We don’t buy products because of what they do. We buy them because of what they mean. He advises global clients on marketing strategies to make them more consumer-centric, and he is currently directing Nielsen’s revamp of its global Brand Health Model. Michael is a Contributor at Forbes.com, where he writes about issues related to consumer behavior, marketing, and retailing. His articles have been cited over 30,000 times, and he is frequently quoted in publications such as The New York Times, The Washington Post, Time, USA Today, and Adweek. His newest book, The New Chameleons: Connecting with Consumers Who Defy Categorization, will be published globally by Kogan Page in February 2021.
As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia), a sought-after keynote speaker, and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies.
His latest book, "The New Chameleons - Connecting with Consumers Who Defy Categorization" is available now on Amazon
For additional resources on this episode and from our other episodes in this Masterclass Series, visit https://fiveechelon.com/masterclass
For more information about Eric Dickmann and The Five Echelon Group, visit https://fiveechelon.com/
For more information about Michael Solomon, visit https://www.linkedin.com/in/michaelsolomon/
Episode #55
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In part 3 of our Masterclass Series on "Building a Strategic Marketing Plan for Your Business," host Eric Dickmann talks with Kevin Mako, Founder and President of MAKO Design + Invent and host of The Product Startup podcast, about finding product-market fit and competitive differentiation for your products and services.
Kevin Mako is the Founder and President of MAKO Design + Invent, the pioneer firm for providing world-class end-to-end physical consumer product development tailored to inventors, product startups, and small manufacturers. Est 1999, Mako Design is a 30-person team with offices in Austin, Miami, San Francisco, & Toronto, has developed over 1,000 products for clients, and has earned over 20 awards including Red Dot, Inc5000, Entrepreneur360, Indigo Gold, Creative Pool Gold, Best Places to Work, Lux Magazine Best Design Firm in North America, and many others.
Kevin lectures at the Masters of Engineering program at Ryerson University is the host of the Product Startup podcast and is a keynote for The Make48 TV Show on PBS & Amazon Prime. He sits on a number of entrepreneurship and education boards, invests in small service-based businesses, and holds the Duke of Edinburgh Gold Award designation.
For additional resources on this episode and from our other episodes in this Masterclass Series, visit https://fiveechelon.com/masterclass
For more information about Eric Dickmann and The Five Echelon Group, visit https://fiveechelon.com/
For more information about Kevin Mako and Mako Design + Invent, visit https://https://www.makodesign.com and to listen to The Product Startup Podcast, visit https://www.productstartup.com/
Episode #54
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In part 2 of our Masterclass Series on Building a Strategic Marketing Plan for Your Business, host Eric Dickmann interviews Tim Fitzpatrick, President of Rialto Marketing, about how to identify your target market and build an ideal customer profile to help focus your strategic marketing activities.
Tim is an entrepreneur/business owner with expertise in marketing and business growth. He has 20+ years of entrepreneurial experience with a passion for developing and growing businesses. He started Rialto Marketing in 2013 and has been helping service businesses simplify marketing so they can grow with less stress. Most people overcomplicate marketing. It doesn't have to be that way.
To learn more about identifying your target market and ideal customer profile, visit our Masterclass webpage for additional content and resources at https://fiveechelon.com/masterclass
For more information about Eric Dickmann, The Five Echelon Group, and this Masterclass Series, visit https://fiveechelon.com or https://linkedin.com/in/edickmann
For more information about Tim Fitzpatrick and Rialto Marketing, visit https://rialtomarketing.com or https://www.linkedin.com/in/timpfitzpatrick/
Episode Bonus: For free assets to help you get started, visit https://www.rialtomarketing.com/virtual-cmo
Episode #53
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In part 1 of our Masterclass Series on Building a Strategic Marketing Plan for Your Business, host Eric Dickmann discusses the process of creating a plan and the 15 steps required to maximise your campaign effectiveness while reducing spend on activites that don't produce the desired results.
Eric Dickmann is the Founder and CMO at The Five Echelon Group, a strategic marketing consulting service that specializes in fractional executive, or Virtual CMO consulting services, for small and midsize companies. In addition to this podcast, he's also the host of the YouTube series Work-Life.
Additional information and FREE resources on our Masterclass Series are available at https://fiveechelon.com/masterclass
For more information about Eric Dickmann and The Five Echelon Group, visit https://fiveechelon.com
To subscribe to the podcast, visit https://fiveechelon.com/podcast for more details on subscribing using your podcast player of choice.
For more information on the Work-Life series, visit https://ericdickmann.com/work-life
Episode #52
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This week, Eric Dickmann interviews Jim Britt. Jim is the author of numerous best-selling books and programs. Some of his many titles include Rings of Truth, Do This. Get Rich-For Entrepreneurs, Do This. Get Rich! for Network Marketers, Unleashing Your Authentic Power, The Power of Letting Go, and Cracking the Rich Code. He is an internationally recognized business leader who is highly sought after as a keynote speaker for all audiences.
Jim was recently named as one of the world’s top 20 success coaches, the top 50 speakers world-wide, and presented with the “Best of the Best” award out of the top 100 contributors of all time to the Direct Selling industry.
In this episode, Jim shares his thoughts on marketing and discusses six key principles for success in business.
Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and his website https://ericdickmann.com
Jim Britt can be found online on LinkedIn at https://jimbrittcoaching.com/ and on LinkedIn at https://www.linkedin.com/in/jim-britt/
Episode Summary: The episode summary can be found at: Coming Soon!
If you'd like to contact us with feedback or guest inquiries, please visit:
https://fiveechelon.com/podcast
For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
Episode #51
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This week, Eric Dickmann interviews Jack Sweeney. Jack is the host and producer of CFO Thought Leader — a podcast featuring interviews of finance leaders who are driving change within their organizations. He is managing director of Middle-Market Executive, the leader in audio on-demand content for the middle-market C-suite.
With a background of more than 20 years in print and online journalism, Jack has written extensively about finance, management consulting, information technology, and public policy. He is the former editor in chief of Business Finance Magazine and the founding editor of Consulting magazine. He served as editor of Integration Management and Washington Technology, both published by The Washington Post Cos. Prior to the Post, he worked as a reporter for CMP Media in London.
In this episode, we discuss the roles of the CMO and CFO, how they work together inside an organization to manage costs, and the challenges ahead for organizations in 2021.
CFO Thought Leader Podcast: https://podcasts.apple.com/us/podcast/cfo-thought-leader/id832481615
Book: The CFO Yearbook, 2021: The Finance Career Builders Guide to the C-Suite is available on Amazon
Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com
Jack Sweeney can be found online on LinkedIn at https://www.linkedin.com/company/9249627/ and on Twitter @CFOTL
Episode Summary: The episode summary can be found at: Coming Soon!
If you'd like to contact us with feedback or guest inquiries, please visit:
https://fiveechelon.com/podcast
For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
Episode #50
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This week, Eric Dickmann interviews Liam Carnahan. Liam is a content strategist, SEO expert, and writer. He owns Inkwell Content and helps subject matter experts develop search engine optimization driven content strategies to increase organic traffic and drive more leads. He's also the founder of Invisible Ink Editing, a fiction editing company for authors on the road to publication.
Liam currently lives on a beautiful lake in Maine and is looking forward to returning to a digital-nomad lifestyle when such things are possible again.
Liam's advice for blog writers on LinkedIn: https://inkwellcontent.com/blog/advice-for-freelance-writers/linkedin-for-writers/
Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com
Liam Carnahan can be found online on LinkedIn at https://www.linkedin.com/in/liamcarnahan/, on Twitter @liamcarnahan and his website https://inkwellcontent.com/
Episode Summary: The episode summary can be found at
If you'd like to contact us with feedback or guest inquiries, please visit:
https://fiveechelon.com/podcast
For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
Episode #49
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This week, Eric Dickmann interviews Jason Osborn. Jason, is a highly accomplished speaker, coach, and consultant in the fields of digital marketing and mindset. Jason established himself as a life coach, back in 2009 and built his online personal development business and within 18 months was making a full-time income form with clients in 13 countries worldwide. Following this success, he switched gears and became an online marketing consultant and has since become a highly sought after coach and adviser. Headhunted by The Re-Think Academy in 2018, Jason is Head Coach and is steering the company towards becoming the #1 coaching program in the UK.
Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com
Jason Osborn can be found online at https://www.leftclickrightclick.com/ on LinkedIn https://www.linkedin.com/in/jasonaosborn/, and Instagram @leftclick_rightclick
Episode Summary: The episode summary can be found at https://fiveechelon.com/rethink-digital-marketing-strategy-s3e17/
If you'd like to contact us with feedback or guest inquiries, please visit:
https://fiveechelon.com/podcast
For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
Episode #48
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In this episode, host Eric Dickmann interviews Bryan Clayton. Bryan is the CEO and co-founder of GreenPal, an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 100,000 active users completing thousands of transactions per day.
Before starting GreenPal, Bryan Clayton founded Peachtree Inc., one of the largest landscaping companies in the state of Tennessee growing it to over $10 million a year in annual revenue before it was acquired by Lusa holdings in 2013.
Bryan‘s interest and expertise are related to entrepreneurialism, small business growth, marketing, and bootstrapping businesses from zero revenue to profitability and exit.
Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com
Bryan Clayton can be found online at www.yourgreenpal.com on Twitter @YourGreenPal and Instagram @YourGreenPal
Episode Summary: The episode summary can be found at https://fiveechelon.com/bootstrapping-business-develop-skills-s3e16/
If you'd like to contact us with feedback or guest inquiries, please visit:
https://fiveechelon.com/podcast
For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
Episode #47
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In this episode, host Eric Dickmann interviews Nick Capozzi. Having recruited, developed, and led sales teams across the globe for Fortune 500 companies, Nick Capozzi focuses on client’s sales messaging and framing them uniquely in their space. A believer that how a company presents its offering is often the overlooked piece of the puzzle, he strives to create strategy, engagement, authenticity, and effective calls to action in all of his client’s communication and sales processes.
Nick's background helps him to find uniques points that will increase sales of any company, besides knowing what is the key point of a company he provides unique training to give them all the skills required that are focus to improve the communication between sales agents and customers. His method was found highly effective either if you are targeting a single person or a whole crew.
Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com
Nick Capozzi can be found online at www.salespitching.com on LinkedIn https://www.linkedin.com/in/nick-capozzi
Episode Summary: The episode summary can be found at https://fiveechelon.com/optimize-sales-pitch-engage-audience-s3e15/
If you'd like to contact us with feedback or guest inquiries, please visit:
https://fiveechelon.com/podcast
For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
Episode #46
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In this episode, host Eric Dickmann interviews Oren Greenberg. Oren is a growth marketer, On-Demand CMO, and Founder / Chief Growth Officer of the Kurve Consultancy in London. He helps startups and corporate innovation projects scale using digital channels. He has written for leading marketing blogs and has been featured in the international press.
In this episode, Oren shares his thoughts on content marketing, growth strategies, and the changing landscape for marketing automation technologies.
The MarTech Landscape Report can be found here: https://kurve.co.uk/VirtualCMOPodcast
Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com
Oren Greenberg can be found online at https://kurve.co.uk/ on Twitter @Orengreen.
Episode Summary: The episode summary can be found at https://fiveechelon.com/marketing-automation-changing-landscape-s3e14/
If you'd like to contact us with feedback or guest inquiries, please visit:
https://fiveechelon.com/podcast
For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
Episode #45
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In this episode, host Eric Dickmann interviews Jennifer Thornton. Jennifer has developed her expertise in Talent Strategy & Leadership Professional Development over her exciting 20+ year career as an HR Professional.
The rapid growth of her consulting firm, 304 Coaching, has been largely due to Jennifer’s unconventional approach to building innovative workforce development solutions for companies who are facing breakthrough growth and accelerated hiring patterns.
She is a sought-after business strategist, specializing in start-ups and large value-based organizations. She assists her clients in building talent strategies that complement their business strategies to ensure exponential growth.
Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com
Jennifer Thornton can be found online at https://304coaching.com/ on Facebook @304Coaching, and LinkedIn https://www.linkedin.com/in/jenniferrthornton/
Episode Summary: The episode summary can be found at https://fiveechelon.com/talent-management-help-accelerate-growth-s3e13/
If you'd like to contact us with feedback or guest inquiries, please visit:
https://fiveechelon.com/podcast
For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
Episode #44
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In this episode, host Eric Dickmann interviews Dr. Mark Wade. From a brick-and-mortar business to an online multi-millionaire, Dr. Mark is an inspiring and entertaining speaker. Coming from the healthcare industry with two Doctorates, he created the American Posture Institute, which became an industry empire built on the strategy he created called the “One-Day Summit Formula.”
After his first successful venture, Dr. Mark created the Virtual Summits Software – which is the only software in the world designed to specifically host a virtual summit, making it possible to have a new summit up and running in under 10 minutes.
Shortly after, he founded the brand HustleAndScale.com where he helps side hustlers become six- and seven-figure “Scalers.” Using his knowledge of online business combined with his proprietary One-Day Summit Formula, Dr. Mark has helped thousands of online entrepreneurs build successful, scalable online businesses.
Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com
Dr. Mark Wade can be found online at https://virtualsummits.com/ on Twitter @VirtualSummits, and Facebook @VirtualSummitsSoftware
Episode Summary: The episode summary can be found at https://fiveechelon.com/virtual-summits-engage-your-target-audience-s3e12
If you'd like to contact us with feedback or guest inquiries, please visit:
https://fiveechelon.com/podcast
For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
Episode #43
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Marketing Automation with HubSpot
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In this episode, host Eric Dickmann interviews Andrea Fryrear. Andrea is the co-founder of AgileSherpas and a leading authority on optimizing customer acquisition and retention processes. She’s the author of two books on organizational agility, and an international speaker and trainer.
Her newest book is entitled "Mastering Marketing Agility." In addition to working in the trenches with dozens of the world’s most innovative companies, Andrea has spent years achieving numerous certifications in how to improve all aspects of organizational performance.
https://masteringmarketingagility.com
Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com
Andrea Fryrear can be found online at https://www.agilesherpas.com/ on Twitter @Andreafryrear, and LinkedIn https://www.linkedin.com/in/afryrear/
Episode Summary: The episode summary can be found at https://fiveechelon.com/transform-your-team-through-agile-marketing-s3e11
If you'd like to contact us with feedback or guest inquiries, please visit:
https://fiveechelon.com/podcast
For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
Episode #42
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In this episode, host Eric Dickmann interviews Stephen Olmon. Stephen is on a journey to build 50 companies by 2050. At the age of 30, he's currently about 20% of the way there. He often executes creative deal structures, is not control hungry, and pursues partners for each of his endeavors. His greatest skill is connecting the dots, whether that be people, companies, incentives, or partnerships.
Stephen also co-hosts the "Betafy Podcast" to help educate both current and future entrepreneurs and founded Internet Exits to help businesses find buyers.
https://podcasts.apple.com/us/podcast/the-betafy-podcast/id1489730001
https://www.internetexits.com
Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com
Stephen Olmon can be found online at https://www.stephenolmon.com/ on Twitter @Stephenolmon, and Instagram @Stephenolmon
Episode Summary: The episode summary can be found at https://fiveechelon.com/building-a-business-learning-from-others-s3e10
If you'd like to contact us with feedback or guest inquiries, please visit:
https://fiveechelon.com/podcast
For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
Episode #41
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In this episode, host Eric Dickmann interviews Stacy Sherman about Customer Experience (CX) design. Stacy’s journey with CX began in 2013 when, after a reorganization at Verizon, her Digital Marketing role expanded to increase customer satisfaction and brand advocacy. She helped introduce customer and employee feedback in website design, product development, market messaging, and related decisions to enable the brand to exceed customer expectations.
As she gained expertise in CX best practices, Stacy fell in love with what she now calls the “Heart and Science of CX,” which is the ability to combine business expertise with a calling to provide authentic experiences for customers and employees. She is dedicated to humanizing business so that the customer relationship is viewed as a partnership and that people stay brand loyal based on real trust and connection.
Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com
Stacy Sherman can be found online at https://doingcxright.com/ on Twitter @Stacysherman, and Instagram @Doingcxright
Episode Summary: The episode summary can be found at https://fiveechelon.com/impact-customer-experience-design-business-s3e9
If you'd like to contact us with feedback or guest inquiries, please visit:
https://fiveechelon.com/podcast
For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
Episode #40
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In this episode, host Eric Dickmann interviews Karla Singson. Karla is an entrepreneur and business coach who has built multiple businesses from the ground up since she started her career when she was just 19 years old. Now, in addition to running her multiple businesses, she helps coach other business owners to grow their own businesses with practical advice and strategies to be profitable from day one.
Karla's ScaleWind is an umbrella company that offers multiple services including:
- Virtual Assistants for real estate and property management professionals: https://realestateassistant.com
- WordPress and technical support services: https://techstack.com
- Live customer support services: https://wowsupport.com
Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com
Karla Singson can be found online at https://karlasingson.com/ on Facebook @karlasingson.official, and Instagram @karlastefan
Episode Summary: The episode summary can be found at https://fiveechelon.com/money-tips-startup-marketing-on-a-budget-s3e8
If you'd like to contact us with feedback or guest inquiries, please visit:
https://fiveechelon.com/podcast
For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
Episode #39
Marketing Automation with HubSpot
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In this episode, host Eric Dickmann interviews Jeff Baker. Jeff is the CMO of Brafton and a passionate expert on SEO. He helps clients grow their website traffic and create compelling content to rank on Google. Jeff is a featured writer on SEO and has many useful articles on Moz. He is currently a digital nomad and travels the world with other passionate professionals.
Jeff is also a podcaster and hosts “Above the Fold”; where he has conversations with top industry leaders.
https://podcasts.apple.com/us/podcast/above-the-fold-a-content-marketing-podcast/id1413932916
Read Jeff's article on Moz: https://moz.com/blog/7-search-ranking-factors-analyzed-follow-up-study
Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com
Jeff Baker can be found online at Brafton or on LinkedIn at https://www.linkedin.com/in/bakerseo/
Episode Summary: The episode summary can be found at https://fiveechelon.com/search-engine-optimization-small-business-s3e7/
If you'd like to contact us with feedback or guest inquiries, please visit:
https://fiveechelon.com/podcast
For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
Episode #38
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Marketing Automation with HubSpot
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In this episode, host Eric Dickmann interviews Rob Ristagno. Rob is the Founder and CEO of the Sterling Woods Group and focuses his efforts on data analytics and marketing segmentation strategies to spur organic growth. He is passionate about the intersection of data science and sales & marketing leadership.
At the Sterling Woods Group, he and the team help clients reliably grow near-term sales by applying data science to build marketing segmentation strategies, identify your best customers, and build a sales plan that drives more revenue.
He is also the host of his own podcast CEO Campfire Chat which can be found at https://sterlingwoods.com/podcast-ceo-campfire-chat/
Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com
Rob Ristagno can be found online at https://sterlingwoods.com/ on Twitter @Sterlingwoodsgr, and Facebook @Thesterlingwoodsgroup
Episode Summary: The episode summary can be found at https://fiveechelon.com/marketing-segmentation-strategies-sales-s3e6/
If you'd like to contact us with feedback or guest inquiries, please visit:
https://fiveechelon.com/podcast
For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
Episode #37
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Marketing Automation with HubSpot
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In this episode, host Eric Dickmann interviews Andrew Deutsch. Andrew is a multilingual global strategic marketing and sales consultant who has successfully driven business growth in more than 100 countries.
His company Fangled Technologies is a strategic marketing consultancy with services including Fractional CMO leadership, in-depth research beyond the financials for M&A, in addition to total branding and go-to-market strategy creation.
Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com
Andrew Deutsch can be found online at https://fangledtech.com on Twitter @Fangled_Int, and Facebook @FangledInternational
Episode Summary: The episode summary can be found at https://fiveechelon.com/brand-advocates-created-successful-companies-s3e5/
If you'd like to contact us with feedback or guest inquiries, please visit:
https://fiveechelon.com/podcast
For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
Episode #36
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In this episode, host Eric Dickmann interviews Patrick M. Powers. Patrick has developed a unique way to connect with his customer with emotional marketing, which helps him evolve his process to create the 3 key components that every business should implement to craft a unique and irresistible message.
Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and his website https://ericdickmann.com
Patrick M. Powers can be found online on Twitter @Patrickmpowers
Episode Summary: The episode summary can be found at https://fiveechelon.com/meetup-groups-pitch-irresistible-message-s3e4/
If you'd like to contact us with feedback or guest inquiries, please visit:
https://fiveechelon.com/podcast
For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
Episode #34
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In this episode, host Eric Dickmann interviews Matt Clark. Matt is the founder of The Virtual Edge and co-creator of The Rainmaker System - an online marketing system that helps entrepreneurs get 2-5 high-value leads per day from LinkedIn without paying for ads.
With their flagship program, Matt has helped thousands of businesses in 26 countries grow exponentially. They helped their clients by guiding them to make their profile attractive and give them a process that will adapt to their profiles and make sure that it will be noticeable. They are now on a mission to reach 10k businesses.
Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com
Matt Clark can be found online at https://thevirtualedge.com on Facebook @matthewclarksa, and LinkedIn @MattClarkSA
Episode Summary: The episode summary can be found at https://fiveechelon.com/become-rainmaker-generate-leads-from-linkedin-s3e3/
If you'd like to contact us with feedback or guest inquiries, please visit:
https://fiveechelon.com/podcast
For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
Episode #34
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In this episode, host Eric Dickmann interviews Darcy Sullivan. Darcy's true passion is educating and training small businesses and entrepreneurs on improving their brand’s online presence.
She is a public speaker and educator on topics related to marketing, content marketing, SEO, and social media. In this episode, she shares valuable insights on things businesses can do to improve their online rankings.
Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com
Darcy Sullivan can be found on Twitter @propelnow
Episode Summary: The episode summary can be found at https://fiveechelon.com/3-simple-steps-improve-your-company-ranking-s3ep2/
If you'd like to contact us with feedback or guest inquiries, please visit:
https://fiveechelon.com/podcast
For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
Episode #33
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To launch our 3rd season, host Eric Dickmann interviews special guest, Alex Sanfilippo. Alex is an entrepreneur who also works in the aerospace industry. While continuing his corporate work, he got into productivity and business startup coaching which led him to launch the Creating a Brand community and podcast. Most recently, he launched a new online service to help connect podcast hosts and guests called, PodMatch. Alex’s goal is to help others succeed in life and business.
https://podmatch.com/signup/virtualcmo
The Creating a Brand podcast is a top 20 entrepreneurship show where he interviews successful leaders and experts on topics that matter to entrepreneurs who want to grow faster both personally and professionally while saving time and money in the process.
https://podcasts.apple.com/us/podcast/creating-a-brand/id1470897857
Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com
Alex Sanfilippo can be found online at creatingabrand.com, on Twitter @creatingabrand and LinkedIn https://www.linkedin.com/in/alexsanfilippo
Episode Summary: The episode summary can be found at https://fiveechelon.com/creating-a-brand-through-community-s3ep1/
If you'd like to contact us with feedback or guest inquiries, please visit:
https://fiveechelon.com/podcast
For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
Episode #32
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In this episode, host Eric Dickmann interviews Allen Adamson. Allen is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to health care and financial services, to hospitality and entertainment.
Allen is Co-Founder and Managing Partner of Metaforce (www.metaforce.com), a disruptive marketing and product consultancy which, unlike traditional firms, takes a multi-disciplinary channel-agnostic approach to marketing challenges.
How organizations do – or do not - stay relevant is the subject of Allen’s most recent book, "Shift Ahead." Using fascinating first-hand accounts and detailed case studies, "Shift Ahead" explains how the best organizations recognize when it’s time to change direction, and how they pull it off while bolstering their brands. Following the approach of Allen’s previous books, "BrandSimple", "BrandDigital", and "The Edge: 50 Tips from Brands That Lead" – which are used in universities across the country - "Shift Ahead" offers up practical and readily applied lessons learned.
Shift Ahead (https://www.shiftaheadbook.com)
Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com
Allen Adamson can be found online on Twitter @adamsona and LinkedIn https://www.linkedin.com/in/allenadamson/
Episode Summary: The episode summary can be found at https://fiveechelon.com/shift-ahead-pivot-in-business-s2e31/
If you'd like to contact us with feedback or guest inquiries, please visit:
https://fiveechelon.com/podcast
For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
Episode #31
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In this episode, host Eric Dickmann interviews Tanya Goodall Smith of Workstory Brand Photography. After a decade-long career as a graphic designer and art director, Tanya walked away from it all to pursue her lifelong love of photography.
She spent the last 15 years perfecting her digital photography skills and style through workshops, college courses, and hours of experience. Now she’s back to her creative agency roots, offering an alternative to generic stock photography. Tanya’s experience is broad and her ability to create imagery appropriate for any brand is considered her strong point.
In this episode, we discuss the importance of photography and the impact that good photos can have on your business and personal brands.
Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com
Tanya Smith can be found online at https://workstoryphotography.com/ on Facebook @Workstoryphotography, and Youtube @Workstoryphotography
Episode Summary: The episode summary can be found at https://fiveechelon.com/using-brand-photography-to-improve-your-image-s2ep30/
If you'd like to contact us with feedback or guest inquiries, please visit:
https://fiveechelon.com/podcast
For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
Episode #30
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In this episode, host Eric Dickmann interviews Jeff Revilla. Jeff has more than 20 years of experience as a digital marketer.
For the last 10 years, he has been the digital marketing director for a large auto group in western PA which has been recognized by Reputation.com as a Top 100 dealer.
Implementing his strategies in marketing; he has been ranked Ranked #1 and #2 in the US by an independent audit for Acura and Honda Dealers based on Social, Rep, and SEO.
Jeff also runs a trivia podcast called "Stuff I Never Knew" that hosts people from around the world.
https://stuffineverknew.com/
Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com
Jeff Revilla can be found online at LinkedIn https://www.linkedin.com/in/jeffrevilla/
Episode Summary: The episode summary can be found at https://fiveechelon.com/digital-marketing-vs-traditional-marketing-s2e29/
If you'd like to contact us with feedback or guest inquiries, please visit:
https://fiveechelon.com/podcast
For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
Episode #29
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This week host Eric Dickmann interviews Randy Rohde. Randy started working in retail operations right out of grad school – running large box retail stores. He moved on to start several more companies and during that time, discovered the power of digital marketing and the impact it can have on scaling growth and revenue.
Randy turned that passion into another new company and now runs a digital marketing agency focused on the growth of other small businesses called 38 Digital Market.
In addition, he hosts a podcast called “Running the Bases with Small Businesses“ where he talks with business owners of all sizes about their journey through entrepreneurship, their challenges, and their lessons.
https://podcasts.apple.com/us/podcast/running-the-bases-with-small-businesses/id1511302169
Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com
Randy Rohde can found online on LinkedIn https://www.linkedin.com/in/randyrohde/ and at 38 Digital Market https://38digitalmarket.com
Episode Summary: The episode summary can be found at https://fiveechelon.com/growing-business-with-local-marketing-agency-s2e13/
If you'd like to contact us with feedback or guest inquiries, please visit:
https://fiveechelon.com/podcast
For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
Episode #28
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This week, host Eric Dickmann interviews JC Hite. JC is the CEO and founder of Hite Digital, a white label digital marketing agency. He has started several successful business ventures including a language learning app. Now, he’s scaled his agency from 1 to 50 employees in just 2 years and counting.
As CEO of Hite Digital, JC believes his job is to focus on people and culture. His first priority in life is family; both at home and at work. He tries to foster a culture of support, growth, and care with a focus on hiring and developing people who genuinely care as well.
Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com
JC Hite can found online at Hitedigital.com, on Twitter @HiteJc, and YouTube
Episode Summary: The episode summary can be found at https://fiveechelon.com/agencies-and-the-importance-of-digital-marketing-s2-e12/
If you'd like to contact us with feedback or guest inquiries, please visit:
https://fiveechelon.com/podcast
For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
Episode #27
This week, host Eric Dickmann interviews Hatti Suvari. Hatti is a non-lawyer who is registered and regulated by the Solicitors Regulation Authority in the UK.
Hatti helps her audience to get access to clear & free information on legal matters. She created the “Get Legally Speaking” podcast to provide explanations so people can make an informed decision and truly understand the law.
The podcast is listened to in over 80 countries and 660 cities and is in the top 2% of podcasts in the UK with the USA being the second biggest audience.
Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com
Hatti Suvari can found online at Getlegallyspeaking.com, on Twitter @GetLegally and YouTube
If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/
For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
Episode #25
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This week, host Eric Dickmann interviews Skye Ferguson. Skye has 10 years' experience in PR & communications, working internationally with big brands like banks, airlines, and consultancies, and also in-house for a national UK charity.
In this episode, Skye shares strategies for getting PR coverage from mainstream journalists and news outlets. By building relationships, knowing the audience, and creating newsworthy content, she shares how businesses can benefit from the exposure and reach of publications and their audiences.
Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com
Skye Ferguson can be found online at https://www.skyeferguson.co.uk/, on Twitter @SkyeFerg and Facebook @PRMadeEasy
If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/
For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
Episode #25
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This week, host Eric Dickmann interviews Sasha Schriber. Sasha is the CEO of Nanos AI, a machine learning company based in Switzerland. Nanos is a do-it-yourself, pay-as-you-go online marketing platform for non-expert users. With Nanos, anyone without marketing or design knowledge can place paid advertisements (images, videos, and texts) on Google, Facebook, and Instagram, starting from as little as $5, in less than 10 minutes.
In this episode, learn how Sasha started the company, managed her own company's marketing, and built a powerful new marketing automation tool to help other marketers be successful with their digital advertising campaigns.
Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com
Sasha Schriber can found online at Nanos.ai https://www.nanos.ai, on Twitter @SashaSchriber and YouTube
If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/
For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
Episode #24
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Marketing Automation with HubSpot
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In this bonus episode, host Eric Dickmann interviews Alan Currens. Alan, is a former Paramount Pictures recording artist, touring rocker, and children's television show producer. In 2013, he set his sites on getting "set for life" by designing his ultimate dream job.
He has since grown a single private event band in Denver (called Mannequin) into a globally booked, highly sought after act. Now, six years later, Mannequin Productions boasts three top-tier private event bands, the Denver Music Institute, and a live music production company!
Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com
Alan Currens can found on Twitter @mannequin
If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/
For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
Episode #23
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Marketing Automation with HubSpot
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In this episode, host Eric Dickmann interviews Paul Ace. Paul is the founder of Amplify C-COM , an AI-based messenger bot system that turns leads into conversations using an 80% human-like experience and a 20% human experience, so you can close more sales and reduce customer support time.
He created a specific solution for each customer, he worked with John Lee Dumas from Entrepreneurs On Fire and 8 figure trail-blazer Pete Vargas.
Paul shares how to use AI & chatbots in conversation to create a human experience with specific steps to gather information and present solutions in a dynamic way to increase conversions.
amplifyccom
Listener Offer: Free success mapping session: https://www.amplifyccom.com/home
Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com
Paul Ace can found online at amplifyccom & LinkedIn @paulace.
For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
Episode #22
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Marketing Automation with HubSpot
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In this episode, host Eric Dickmann interviews Matt Stait. Matt went from a scrawny kid with asthma to a world champion martial artist, best-selling author, business owner, speaker, coach, and Tik Tok specialist.
He has a following of 225,000 on TikTok with weekly views of around 1.5 million and sustained average growth of 1,000 per day. All with zero spent on advertising and no twerking! He now teaches others how to use the platform and build their own audiences.
Matt is also the author of 4 books including his latest, "Online Martial Arts. Evolution or Extinction?"
modernsamurai.online
We discuss why TikTok is no longer just full of kids twerking, it is now the top downloaded app. It’s bigger than Linkedin, Snapchat, and Twitter and a powerful tool to reach your audience. With better analytics and trending topics than Twitter, it's a tool that can help you find an audience quickly.
Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com
Matt Stait can found online at modernsamurai.online, on Facebook @matt.stait.5, and LinkedIn @matt-stait, Tik Tok: @modernsamuraima
If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/
For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
Episode #21
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Marketing Automation with HubSpot
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In this bonus episode, host Eric Dickmann interviews Creighton Wong. Creighton is the Founder of Exponential Clients, a digital marketing firm built on the belief that massively growing a business always starts with deep research and gathering the very best data.
He is a curious world traveler, an adventurous foodie, and a global nomad who met his beautiful wife while working in Da Nang, Vietnam.
Creighton is a former competitive Para-Triathlete who, while missing a right leg and several digits on his hands, has finished the New York City Triathlon (twice); Escape From Alcatraz; and Ironman Oceanside.
exponentialclients.com
We discuss how sports impacted Creighton's entrepreneurial journey, how deep research can yield big growth with digital marketing, and common mistakes businesses make online.
Listener Offer: Exponential Clients have a free training called The Ultimate Business Growth Playbook which draws the parallels of running marketing for a business to competing in sports and running military operations.
You can check it out here: https://exponentialclients.com/registration
Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com
Creighton Wong and Exponentials Clients can found online at exponentialclients.com, and LinkedIn @creightonwong
If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/
For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
Episode #20
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In this episode, host Eric Dickmann interviews Paul Samakow. Paul, an attorney in Virginia and Maryland, never worked in a law firm. Rather he started his own practice 40 years ago and built it into a multi-million dollar business with seven offices around the region.
Paul describes himself as a marketing junkie and claims to have devoured virtually every book on sales, marketing, and the psychology of persuasion. He now has hundreds of business clients and teaches them simple steps to grow their business with the goal of increasing revenue while working considerably less.
He is the author of 5 books including, "Step-by-Step, Achieve Small Business Success"
samakowlaw.com
http://stepbystepbook.biz
We discuss understanding your ideal client, learning how to use a niche to grow your business, the power of evergreen content, common mistakes businesses make with the law, and the importance of visibility for growing your brand.
Listener Offer: 30-minute consultation:
https://www.samakowlaw.com/attorneys/paul-samakow/
Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com
Paul Samakow can found online at samakowlaw.com, on Twitter @PaulSamakow
If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/
For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
Episode #19
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Marketing Automation with HubSpot
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In this episode, host Eric Dickmann interviews Kim Bratanata, Director for the US at Mach Media, a full-service marketing and communications agency with offices in Europe and the United States.
Kim has become a world citizen, she has a BA and MA in Chinese Studies, as well as an MA in European Politics. She spends a lot of time traveling and working with people from different countries. She is Belgian-American living in Orlando, Florida.
In her current role, she helps customers from Europe and the United States, build and develop marketing communication strategies to help brands increase their profiles across digital media. With her unique background, she helps their clients to create comprehensive solutions for specifics audiences.
We discuss the benefits of outsourcing to an agency and what factors to consider when taking a project to an external vendor. She discusses the importance of culture in communications, helps us understand the importance of analyzing data, and how to create solutions that fit a client's unique situation.
machmediagroup.com
meet@machmedia.com
Listener Offer: Get access to resources and tips to recover from Covid-19 for FREE at https://machmediagroup.com/covid19recovery/
Eric Dickmann can be found on Twitter @EDickmann and LinkedIn at https://www.linkedin.com/in/edickmann and my website https://ericdickmann.com
Kim Bratanata and Mach Media can found online at machmediagroup.com, on Twitter @MachMedia, and LinkedIn @MachMedia
If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/
For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
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Marketing Automation with HubSpot
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In this episode, host Eric Dickmann interviews AJ Davis. AJ is an industry expert in user experience strategy with a proven track record for delivering measurable value to clients. She's led optimization strategy for fortune 500 companies during her tenure at Clearhead, including CVS, Steve Madden, and Lululemon. She's now the Founder and CEO of The Experiment Zone, which provides conversion strategy and testing for online businesses.
https://experimentzone.com
We discuss the importance of optimizing website conversions, how little changes can make a big difference, the importance of testing changes, and how metrics are important in building meaningful analytics.
Listener Offer: On the website, http://growththroughempathy.com, AJ is offering listeners a FREE monthly webinar, access to their private Facebook group, and a FREE conversion rate consultation.
Eric Dickmann can be found on Twitter @EDickmann and on LinkedIn at https://www.linkedin.com/in/edickmann and on my personal website https://ericdickmann.com
AJ Davis can be found online on Twitter @ExperimentZone_, on Instagram and LinkedIn @ExperimentZone or Facebook @ExperimentZoneCo
If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/
For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
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Marketing Automation with HubSpot
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In this episode, host Eric Dickmann interviews brand strategist, Russell Pearson. Whether stalking the big stage, directing the boardroom or rocking a comedy club, Russell brings passion, humor, and insight to every presentation for 25 years, Russell has helped thousands of business people evolve and grow their businesses. In highly competitive industries, his mission to fight apathy in the workplace and to reignite the spark in the hearts of business founders around the world.
Russell is the founder of the Crimson Fox Creative Studios, the host of the Marketing Report podcast and the national president of the Professional Speakers of Australia.
We discuss the importance of building a brand strategy, marketing automation tools, designing your brand, and how to leverage audience engagement for growth. We also discuss Russell's 52-week video series on marketing hacks for your business.
http://www.crimsonfox.com.au
https://russellpearson.com/marketing-podcast/
Listener Offer: Get access to Russell's 52-week video series at for FREE at https://russellpearson.com/52-week-video-series/
Eric Dickmann can be found on Twitter @EDickmann and on LinkedIn at https://www.linkedin.com/in/edickmann and on my personal website https://ericdickmann.com
Russell Pearson can found online at https://russellpearson.com, on Twitter @russell_pearson and on LinkedIn @Russell-Pearson
If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/
For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
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Marketing Automation with HubSpot
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Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
In this episode, host Eric Dickmann interviews Rick Jordan. Rick is the CEO and Founder of ReachOut Technology and has become a nationally recognized voice on cybersecurity, business, and ethics. 12 years ago, Rick was laid off, broke, and in foreclosure with newborn twins. During the middle of the recession, Rick founded a multimillion-dollar company and personally has a burning passion to help other companies see a meaningful transformation in their business lives and relationships.
Rick is a featured speaker, a national guest expert, host of the podcast All In with Rick Jordan, and a bestselling author of a book entitled "Situational Ethics." He also recently starred in an Amazon Prime documentary entitled "Cybercrime" and its upcoming sequel "Uncovering the Dark Web".
Eric Dickmann can be found on Twitter @EDickmann and on LinkedIn at https://www.linkedin.com/in/edickmann
Rick Jordan can be found on social media @MrRickJordan (Twitter and Instagram) or his website Rick Jordan
If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/
For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
In this episode, host Eric Dickmann interviews Tarusha Mittal. Tarusha is the Co-Founder and COO of OroPocket, a new, 100% asset-backed banking platform based on blockchain. She is also the host of a podcast called Living on Blockchain.
We discuss the complexities of launching a new international business, dealing with regulatory hurdles, and attracting new users to a banking platform. As a small company, OroPocket is driving new users to its platform through awareness campaigns, influencer marketing, gamification, and social media in order to keep marketing expenses to a minimum.
This is a fascinating conversation about growth hacking a new business and how to stretch your marketing budget by taking advantage of free tools and online resources to reach your target audience.
https://oropocket.com/
https://podcasts.apple.com/us/podcast/living-on-blockchain/id1468193029
As a special bonus, listeners can sign-up for an account Oropock and receive 1mg of gold for FREE. Use this link to claim your free gold: https://oropocket.com/u/?invite=VirtualCMOPodcast
Eric Dickmann can be found on Twitter @EDickmann and on LinkedIn at https://www.linkedin.com/in/edickmann
Tarusha Mittal can be found on Twitter @tarusham and on LinkedIn at https://www.linkedin.com/in/tarushamittal/ and Facebook at https://www.facebook.com/tarusha.mittal/
If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/
For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
In this episode, host Eric Dickmann interviews Elizabeth Pampalone. Elizabeth is the Founder of Beyond The Cause, a marketing agency in Jacksonville, Florida that specializes in helping small businesses and nonprofits build out their marketing strategies. She is also the host of the Absolute Marketing podcast where she discusses new marketing tips each week.
https://podcasts.apple.com/us/podcast/absolute-marketing-podcast/id1499535026
Elizabeth has developed a powerful framework for guiding businesses through the process of building out a comprehensive strategy called Absolute Marketing. We discuss how she uses workshops and coaching to help businesses with branding, building out content marketing plans, and 12 months of social media posts/blogs in a day.
In addition, we talk about her "Borrow a CMO" service and how she helps companies get their marketing on track.
She has also put together a list of her favorite marketing tools which can be found at http://beyondthecause.co/tools
Eric Dickmann can be found on Twitter @EDickmann and on LinkedIn at https://www.linkedin.com/in/edickmann
Elizabeth Pampalone can be found at coaching site https://www.elizabethpampalone.com/ and at her company site http://beyondthecause.co/ or on Facebook at http://facebook.com/groups/absolutemarketing
If you'd like to contact us with feedback or guest inquiries, please visit:
https://fiveechelon.com/podcast
For more information about Virtual CMO strategic marketing consulting services, visit The Five Echelon Group at https://fiveechelon.com
In this episode, host Eric Dickmann interviews Brandon Seay. Brandon is the CEO of Sharpen Clicks, a digital marketing agency in Tennessee that specializes in SEO and SEM. We discuss the importance of digital marketing for businesses, how companies can implement chatbots on their Facebook Business Pages, how using video can help amplify your brand message, and finally, we discuss the significance of current events and the Juneteenth remembrance.
Brandon is also the host of his own podcast, The Brand On Zone.
Eric Dickmann can be found on Twitter @EDickmann and on LinkedIn at https://www.linkedin.com/in/edickmann
Brandon Seay can be found on Instagram @CoachSeay on Facebook at https://facebook.com/sharpenclicks and on the web at https://sharpenclicks.com
If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/
For more information about Virtual CMO's, visit The Five Echelon Group at https://fiveechelon.com
In this episode, host Eric Dickmann interviews Lynn Power. Lynn is a longtime ad agency executive with a love for beauty. She's been fortunate to work on many iconic brands, including Gillette Venus, Clinique, L'Oreal, and Nexxus. She loves building teams, reinventing cultures, and disruption. And now she's disrupting the haircare industry with MASAMI, clean premium haircare with a Japanese ocean botanical that's all about hydration.
We discuss how the advertising agency business has changed as big consulting firms have taken over what was once the exclusive domain of agencies. Lynn also shares her experience in moving from an agency business to having to apply those same lessons to her own entrepreneurial venture, MASAMI. With years of experience in advertising and working with other businesses, Lynn shares her insights around building a brand and the importance of knowing your brand story.
Eric Dickmann can be found on Twitter @EDickmann and on LinkedIn at https://www.linkedin.com/in/edickmann
Lynn Powers can be found @lynnpowered
MASAMI is @lovemasamihair (IG, FB, Twitter, YouTube, Pinterest)
lovemasami.com
If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/
For more information about Virtual CMO's, visit The Five Echelon Group at https://fiveechelon.com
In this episode of The Virtual CMO podcast, host Eric Dickmann interviews Russell Nohelty. Russell is a USA Today bestselling author, speaker, and six-figure creative entrepreneur. He’s raised over $170,000 on Kickstarter, built a mailing list of over 20,000 people, and exhibited at more than 150 events since 2016. Now, he teaches creatives how to lead a complete and successful life through his teaching academy and podcast The Complete Creative, www.thecompletecreative.com.
We discuss marketing strategies for creatives, lifetime customer value, multiple streams of income, creative writing, books, comics, and more! Learn how Russell took his creative talents and built a business that supports his passion for helping creatives find an audience for their work.
The Complete Creative Podcast: https://podcasts.apple.com/us/podcast/the-complete-creative/id1073117997
Eric Dickmann can be found on Twitter @EDickmann and on LinkedIn at https://www.linkedin.com/in/edickmann
Russell Nohelty can be found @russellnohelty on Twitter and Instagram and /russellnohelty on Facebook
If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/
For more information about Virtual CMO's, visit The Five Echelon Group at https://fiveechelon.com
In this episode of The Virtual CMO podcast, Craig Saywer, host of The Biz Reveal, interviews Eric Dickmann about marketing strategies for small businesses and entrepreneurs. We discuss the importance of product-market fit, consistency in marketing, understanding your target market, and situational awareness in your messaging.
The full episode is available on YouTube as well at: https://youtu.be/gjAXhxpTrEU
For a full transcript of this podcast go to: https://fiveechelon.com/marketing-strategy-the-biz-reveal-s1e9/
Be sure to check out The Biz Review Podcast at https://thebizreveal.com
Craig Sawyer can be reached at craig@thebizreveal.com
Eric Dickmann can be found on Twitter @EDickmann and on LinkedIn at https://www.linkedin.com/in/edickmann
If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/
For more information about Virtual CMO's, visit The Five Echelon Group at https://fiveechelon.com
In this episode of The Virtual CMO podcast, your host Eric Dickmann speaks with Greg Sanchez about the importance of marketing for physicians. As costs have risen and reimbursement from insurance companies becomes more challenging, physicians have been forced to look for new ways of making money. Since many of these new services are cosmetic in nature, they have looked to adopt new marketing strategies to drive awareness of their offerings, manage customer reviews, and find partnerships to help drive traffic.
Greg Sanchez has been working with physicians for the past 8 years at both small and large offices. He brings a unique perspective about the concerns faced by physicians and the problems he's encountered trying to help them implement marketing programs to drive awareness and demand. Greg is currently an Account Executive at Urge Interactive in West Hollywood, California.
https://urgeinteractive.com
Greg Sanchez can be found on Instagram @thesassymarketer and on LinkedIn at https://www.linkedin.com/in/gregoriorsanchez/
Eric Dickmann can be found on Twitter @EDickmann and on LinkedIn at https://www.linkedin.com/in/edickmann
If you'd like to contact us with feedback or guest inquiries, please visit: https://fiveechelon.com/the-virtual-cmo-podcast/
Keep up-to-date with the latest blog articles at https://fiveechelon.com/blog
For more information about Virtual CMO's, visit The Five Echelon Group at https://fiveechelon.com
For a full transcript of this podcast and actionable insights, go to: https://fiveechelon.com/importance-of-marketing-for-physicians-vcmo-s1e8/
In this episode of The Virtual CMO podcast, your host Eric Dickmann answers questions from listeners about adapting marketing plans as the economy starts to reopen after the COVID-19 shutdown.
- "My company wants to hold back on marketing spend until the economy is stronger. What should I do?"
- "I'm the only one left on my team after the others were laid off. How can I manage everything myself?"
- Our company needs revenue and my boss wants us to aggressively market but I'm not sure it will work in this environment. Any recommendations?"
- "We used to do a lot of trade shows and events which brought in lots of leads but now they are canceled. What should we do instead to get those leads?"
- "My manager wants me to cut back on spending until things get better so what should I be working on?"
Keep up-to-date with the latest blog articles at https://fiveechelon.com/blog
For more information about Virtual CMO's, visit The Five Echelon Group at https://fiveechelon.com
To leave feedback, ask a question or inquire about being a guest, visit https://fiveechelon.com/the-virtual-cmo-podcast
Season 1, Episode 7
In this episode of The Virtual CMO podcast, your host Eric Dickmann discusses a recent research report by LemonLight Media on how the COVID-19 pandemic is affecting the marketing efforts of businesses across industries. We will discuss the impacts to:
- Budget spend and when to start spending again
- Marketing plans and content already produced
- Areas of future investment
- Audience engagement
- Managing remote teams
- Other impacts, negative and positive
Keep up-to-date with the latest blog articles at https://fiveechelon.com/blog
For more information about Virtual CMO's, visit The Five Echelon Group at https://fiveechelon.com
For a transcript of today's podcast and links to the research report, visit https://fiveechelon.com/the-virtual-cmo-podcast-s1e6/
Season 1, Episode 6
The sky is falling! Watching the news every day makes it seem that way. There is no shortage of bad news for us individually, for our businesses, and the economy. The pandemic of the Novel Coronavirus (COVID-19) has presented government and business leaders with an unprecedented challenge of saving lives and the economy at the same time. It's not an easy task, and history will judge how successful they were, but for small and midsize companies, the realities of these changes are significant. For many, it pushes their viability to the brink, and every day becomes a fight for survival. As business owners, executives, and marketing professionals try to navigate these rough waters; there are some practical considerations of how to rework strategic business plans and deal with crisis marketing. In this episode of The Virtual CMO, host Eric Dickmann will discuss:
Marketing should lead your recovery
- Analyze your data
- Adjust your budget priorities
- Focus on your top customers
- Think differently about how you go to market
- Be consistent in your outreach
Make use of this downtime
Don't be tone-deaf
Empathize first, sell later
Be open and honest
For a full transcript of today's episode: https://fiveechelon.com/crisis-marketing-how-to-rework-marketing-plans/Season 1, Episode 5
On this "Marketing Monday" episode of The Virtual CMO podcast, join host Eric Dickmann as we launch the second of our eight-part series on common Marketing Mistakes for small and midsize businesses. In this episode, we discuss common mistakes with social media marketing. With so many users on social media platforms, businesses have an incredible opportunity to increase brand awareness and engagement if they can avoid these common mistakes:
- Not setting goals that address your biggest challenges
- Not researching your audience
- Not establishing metrics
- Not researching the competition
- Not creating engaging, platform-specific content
- Not making timely engagement a priority
- Not taking the time to assess what's working, and what's not
For a full transcript of today's episode:https://fiveechelon.com/the-virtual-cmo-podcast-s1e4Season 1, Episode 4
On this "Marketing Monday" episode of The Virtual CMO podcast, join host Eric Dickmann as we launch the first of our eight-part series on common Marketing Mistakes for small and midsize businesses. In this episode, we discuss the importance of creating a brand story to build connections. Two coffee shops are used as examples to show the power of compelling brand stories and how it can create a compelling atmosphere that more naturally leads into a sales cycle rather than aggressively pushing a promotion or sale.
- Why is having a brand story important for your business?
- How coffee shops can be great examples of the power of stories for creating an atmosphere and brand affinity
- Foxtail Coffee in Orlando, Florida
- Barney's Coffee in Winter Park, Florida
- The importance of building relationships and establishing trust
For a full transcript of today's episode: https://fiveechelon.com/the-virtual-cmo-podcast-s1e3
Season 1, Episode 3
In this episode of The Virtual CMO podcast, your host Eric Dickmann discusses ghosting in business. While the news is filled with stories about the Coronavirus epidemic, Eric argues there's another epidemic infecting our professional lives, the unhealthy habit of ghosting in business.
- The customer who goes missing
- RFP's falling into the void
- Bosses scared of conflict
- Chronic ghosting in recruiting and HR
- Salespeople as frequent offenders
- Why are people ghosting?
- Your personal brand is at risk
For more information about Virtual CMO's, visit The Five Echelon Group at https://fiveechelon.com
For a transcript of today's podcast, visit https://fiveechelon.com/the-virtual-cmo-podcast-s1e2/
Season 1, Episode 2
This is the launch of The Virtual CMO podcast with your host, Eric Dickmann, Founder of The Five Echelon Group, a marketing strategy consulting firm focused on small and midsized businesses.
In this episode, we discuss the concept behind a Virtual CMO and how it can impact your business. Topics will include:
- Interviews with marketing leaders in small and midsize businesses
- Marketing technology reviews and vendor interviews
- Best of...marketing examples that are having a real impact today
In this episode, we also cover:
- Why The Virtual CMO podcast?
- The problem of "low hanging fruit"
- The need for a comprehensive marketing strategy
- What is a Virtual CMO?
Look for new episodes each week.
A transcript is available at https://fiveechelon.com/the-virtual-cmo-podcast-s1e1/
Season 1, Episode 1
Marketing professionals have a tough job…they have to develop brand awareness and increase product demand to support their company’s growth.
The problem is that marketing is challenging in the best of times and even harder in environments with budget cuts and limited staffing. Developing comprehensive marketing plans that encompass website design, search engine optimization, social media, advertising, content, video, events, and more can be a daunting task!
How can small teams manage the complexity and still maximize their effectiveness? What are the best strategies, tactics, and tools that can increase the effectiveness of a marketing team? What have other companies done that might prove effective at your company?
These are tough questions but luckily, there are answers! The Virtual CMO podcast’s mission is to engage industry professionals in a thoughtful discussion about marketing strategy.
I’m Eric Dickmann, host of The Virtual CMO podcast, and each week we bring together industry professionals, thought leaders, marketing automation vendors, and more to provide valuable insights that you can use to impact the trajectory of your marketing strategy. I hope you’ll subscribe and join us each week for conversations with The Virtual CMO.
https://fiveechelon.com/the-virtual-cmo-podcast/