The BIG Marketing Podcast: Recent Episodes
Dan Hack
We believe a good story changes how you think. A great story changes how you feel. This is the podcast where we look beyond traditional marketing ideas. If you want big results, you’ll need big ideas. From neuromarketing to branded films, we talk about the things we wish we had learned in marketing school. Dan Hack and Merritt Trigg are from Hackstone, a content agency that produces strategic high-value campaigns for clients and agencies.
What are boring commercials costing you? We did an experiment to find out. This is fight club between boring commercials and high-creative commercials. Dan talks about the data, a botched client pitch, and why clients don't care about data.
5 reasons you may not be getting hired, mistakes you're making when negotiating your salary, and guest Adam Bleibtreu, CMO of Creative Circle.
We talk about why COVID commercials didn't do well. Vincent Sharps from digital agency MindGrub joins us to talk about corporate social responsibility. Send your marketing questions to: BigMarketing@hackstone.com
Steve Pacinelli, CMO of BombBomb.com and co-author of Rehumanize Your Business, tells us how he gets an astounding 76% email reply rate by humanizing his messaging. We also talk about how easy it is to mess up authenticity and what you can do to make sure you don't miss the mark–like so many companies do. Email us your marketing questions, thoughts, and suggestions: BigMarketing@hackstone.com