The Launch Lab Podcast: Recent Episodes
Liz Melville
Welcome to The Launch Lab Podcast! I’m Liz Melville, and I help course creators, just like you, ditch the drama and fear of launching to grow and scale using simpler launch strategies with more effective results.
I’m the founder of The Launch Society, mum, and a Facebook Ads strategist to some of the top online entrepreneurs around the globe. Inside the podcast, we are going to be sharing the top surefire launch strategies that they use to take your online course to the NEXT level.
I stumbled upon the amazing power of Facebook for marketing back in 2007 at my corporate job. As I gained more knowledge on the power behind Facebook ads I was able to spend less time attracting new clients and turn them into paying customers instead. I knew I had to go all-in and help other struggling, frustrated, and confused entrepreneurs do the same.
Let’s face it! Launching and course creation can be daunting, exhausting, and overwhelming. Most of the time, we’re going about it alone and with little to no support. That’s all going to change now! This podcast is all about support and helping one another so that YOU can have the impactful launch strategy you deserve for your courses.
For more information about the podcast, The Launch Society, or other ways you can work with me, check out: (https://lizmelville.com/)
I would love to connect more with you on social media! You can find me at: IG: @the_lizmelville Facebook: facebook.com/lizmelvillesm Clubhouse: @Lizmelville
Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out!
That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022!
I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to!
If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm!
[2:00] Why the cost of advertising seems to rise around this time of year.
[4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years?
[7:00] Should you be considering running ads on a different platform, outside of Facebook?
[11:40] We need to be relying less on website audiences, but what should we be doing instead?
[17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes?
[19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms.
Join the Facebook Community
https://lizmelville.com/group
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
Are you struggling to get customers through your evergreen sales funnel?
What if you could have a chat about it with a master of persuasion, a sales psychology buff, and an evergreen funnel specialist? That’s exactly what we have on this episode of the Launch Lab podcast!
My friend, and special guest Jackie Muscat, joined me to discuss just why your evergreen funnel isn’t converting!
Jackie answered all of my questions about webinars, ad content, webinar signup pages, how to reach your ideal customers and a whole bunch of others!
Are you ready to have customers flooding to your evergreen webinars and buying into your programs? Then you need to click on play now and have a listen of what Jackie has to say!
[3:30] Why do you want Jackie's eyes on your funnel for 0.3 seconds?
[6:20] How does a master persuader get into the niche of examining and supporting evergreen webinar funnels?
[8:22] Why you should be on the lookout for money leaks!
[12:33] How important is sales psychology when building an evergreen funnel, that not only performs well but the way you want it to?
[14:15] What is the price of a yes versus the price of a no?
[23:20] What do your clients believe to be normal?
[28:04] Which part of the funnel should be focusing on the psychology of your ideal customer?
[32:25] How a slight disconnect in your funnel can lead to a huge issue with conversion.
[35:36] How can someone cut through confusion and overwhelm in order to identify where their funnel is going wrong and how can they fix it?
Operation Funnel Fix Calculator:
https://lizmelville.com/jackie
Join the Facebook Community
https://lizmelville.com/group
To help out the show:
Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
Are you an introvert who feels as though building an awesome and profitable business is out of your reach?
You know the feelings I mean… You’re scared to put yourself out there. You start with the best of intentions but freeze up. You might already have a business and do your best to avoid marketing activities.
If that all sounds like you, I have some great news for you!
You can grow a successful business, online or offline, even if you’re an introvert The success club isn’t just for the extroverts!
And my special guest this week, Cat Paterson; knows exactly what to do to get you moving in the right direction, and is here to share it with you on The Launch Lab Podcast!
So whether you’re uninterested in putting yourself in front of the camera for lives or videos, don’t necessarily want to spend a ton of time connecting on a one to one basis, or; aren’t permitted to be visible because of your job or privacy concerns, this episode is perfect for you!
You can learn how to create something fantastic in spite of all of those obstacles!
Have I piqued your interest more than just a little now? Then it’s time for you to click play and learn more about how to build the business of your dreams even when you don’t feel like being around people!
[6:35] Why introverts aren’t necessarily shy or unconfident, and Cat Peterson is a shining example.
[10:30] When you know who you are and you play to your strengths, amazing things can happen!
[12:35] The very clever funnel Cat created to allow her to be introverted and successful simultaneously.
[18:14] How building your own profile will help you figure out the rest of your business!
[25:00] You can do what other people are doing, you just have to change it into something that YOU enjoy.
[28:00] The technology you use within your business can help you be the introvert you are meant to be, instead of trying to make yourself “fit’.
More From Cat!
Website: www.straighttalkingginger.com
Instagram: www.instragram.com/catpatersonstg
Join the Facebook Community
https://lizmelville.com/group
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
Stick to the emotional rollercoaster and stress of live launching….or automate the whole shebang and put it on evergreen?
The thought of "passive" income and having sales come in on autopilot can be tempting. But is live launching or evergreen best for YOUR business?
In this episode of The Launch Lab Podcast, I’ll this walking you through this very question, AND focusing on what you need to consider before you make the shift to automation and evergreen!
Do you keep finding you get caught up in the myths of how easy it is to move to an evergreen model too? Well, I’m even going to debunk a few of those myths too!
Ready to discover whether an evergreen webinar truly does give you "passive" income? It’s time to figure out if going evergreen is the right move for you and your business!
[6:40] What exactly is an evergreen webinar?
[8:00] Time is of the essence with evergreen sales! Are you keeping things timeless?
[9:05] Does the funnel at the end of your evergreen process actually convert?
[12:05] What is the best way to keep traffic moving through your evergreen funnel?
[14:45] How important is live interaction?
Join the Facebook Community
https://lizmelville.com/group
To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
Posts... stories... Reels.... IGTV... Instagram can be a bit of a minefield if you don't know what you should be posting AND that can lead to that little problem that hits so many of us - known as "social media paralysis"!
Just the changes to Instagram alone can leave you feeling overwhelmed!
And this is where my special guest, Samantha Parker, comes in.
Sam has an incredible skill set and talent when it comes to making the most out of Instagram. Not only as a platform for marketing and promotion but also for using it to generate revenue!
Since Sam has been helping me with my own Instagram account, I’ve decided to ask her ALL THE QUESTIONS that I’ve been dying to ask.
This high paced episode covers A LOT, including:
- Where to start
- What content is best for repurposing
- How her team approaches Instagram for their clients and themselves
- What is the difference between all of the available posting styles!
Instagram has been growing in popularity among entrepreneurs, course creators and business owners - and if you've been looking for a simple guide on how the heck you should get started, click play... you won't need to look any further!
[5:02] Where do you take your first step with Instagram?
[8:32] How do reels differ from stories? And how do you use both effectively?
[12:50] How do you avoid getting caught up in vanity metrics and turn Instagram into revenue instead of just another platform you post to?
[14:04] How does Samantha’s team approach Instagram?
[17:00] Where do you put your core content, and how do you use this to repurpose for other post options?
[19:00] The benefits of using an IG Live Room.
[21:20] What is the deal with hashtags, and how do you choose "good ones"?
[30:02] How do you overcome the fear of video and gain confidence to use it on Instagram?
Catch up with Samantha!
https://www.instagram.com/thesamanthaparker/
https://www.thesamanthaparker.com/link-in-bio
Join the Facebook Community
https://lizmelville.com/group
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
Do you struggle to know where to start when it comes to "all things tech" in your business?
You want to generate leads and send them on the journey to becoming paying customers, BUT you don't quite know how to do it!
Meet today's special guest, Toni Martin. Toni is an absolute ninja when it comes to the tech side of the customer experience!
Between setting up funnels, marketing systems, and making entrepreneurs feel like they can truly succeed!
In this episode of The Launch Lab Podcast, we fall down the technology rabbit hole and talk about:
- Where business owners should start when it comes to implementing tech into their processes
- How to choose the right tech solutions
- The minimum requirements to set up your customer journey, and
- Common mistakes to avoid!
Save yourself a lot of time, hassle and future frustration by clicking play and start listening to this episode now!
[6:55] Is tech so challenging that most people can’t do it?
[8:15] Where should a business owner start when it comes to implementing technology and funnels in their business?
[12:07] How do you go about selecting the right technology to get the job done?
[15:27] What are the minimum requirements for setting up a customer journey and getting yourself out there to begin making sales?
[18:55] Are there shortcuts people can take to learn the basics of tech and funnels at an accelerated rate? When should someone consider handing those roles to someone else?
[22:25] What are some common mistakes people make behind the scenes of their funnels?
Toni’s website: https://tonimartin.co
Toni’s Tech Vault: https://tonimartin.co/training-vault/
Join the Facebook Community: https://lizmelville.com/group
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
How do you make sure that your business is still around in ten years time?
How do you ensure that your business not only has the resilience to stick around, but also to fund the lifestyle you want to live?
Today I am joined by an amazing lady, who is also fast becoming a good friend Karen Kissane.
And in this episode we're diving into how you set up a business that will truly stand the test of time AND compliment the life you aspire to have!
We get into quite a few fun and fascinating topics including why many entrepreneurs struggle to build sustainable sales in their business, why some offers get customers buying while others get crickets, and how to get people showing up once you have the strategy mapped out and the offer created!
If you’ve been struggling with overwhelm and wondering what your next move should be, you could find your solution right here. This episode covers a lot of ground. You may need to listen twice to get it all!
[6:30] You can’t have an amazing business and have a chaotic life.
[10:00] Why don’t people start businesses that last? Where do business owners go wrong?
[15:05] Is the lack of strategy and planning a result of the barrier to entry to online business being so low?
[23:40] How do people figure out the difference between an offer and a GREAT offer that people want to buy?
[27:35] How integral is your offer to the core operation of your business?
[33:15] How to avoid diluting your message and ensure your potential customers understand the outcome you provide!
[36:20] Once you have the fundamentals figured out, where do you show up to get people to your offer?
Be the first to get details of my 8 week, group coaching program, LAUNCHED!
https://lizmelvlle.com/launched
Karen’s Offer Creation Template: https://www.thesmartwomansbusinesshub.com/offerin60
Karen’s social links:
https://www.karenkissanecoaching.com
https://www.facebook.com/groups/thesmartwomansbusinesshub
https://www.Instagram.com/karenkissanecoaching
https://www.linkedin.com/karenkissane
Join the Facebook Community
https://lizmelville.com/group
To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
How do I start a podcast? What do I talk about in my episodes? How do I grow my podcast? How do I get more podcast listeners?
These are just a few of the questions that get answered when Lynsay Gould takes the microphone in the Launch Lab Podcast!
In this episode, I took full advantage of having a tried, tested and true podcast and business coach on the show and ask all of the questions that I’ve been dying to get the answers to (which happens to be one of the benefits of having a podcast of my very own).
If you’ve been playing with the idea of starting a podcast, or if you have a show of your own already started but want to become better at being a podcaster, and improve your show overall, then this is the perfect episode for you!
[4:30] Why is audio so important and so popular right now?
[7:30] Did Clubhouse spell disaster for podcasting?
[10:00] Who would benefit from adding a podcast to their marketing strategy?
[14:30] How do you move beyond the early stages of fear around podcasting and where do you start?
[19:40] Is it wise to worry about podcast ranking charts and Apple Podcast’s New & Noteworthy category right away?
[24:25] How do I get my podcast out there even more than it already is?
[27:35] What are the biggest mistakes people make in getting their podcast out there?
Lynsay’s website: https://www.thepodcastboutique.com/
Instagram: https://www.instagram.com/lynsayannegould/
Podcast Planner: https://www.thepodcastboutique.com/business-planner
Join the Facebook Community
https://lizmelville.com/group
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
Ever found yourself struggling to find the balance between HELPING people who need your services, and MAKING sales?
Or have you sat there worrying that your price is too high? Or that you don’t have enough bonuses?
How often do you feel as though your energy changes the second you ask for the sale?
If any of these questions brought you out in chills because they are way too familiar, then you need to listen to this episode as I am joined by special guest Catherine Watkin!
In this episode of the Launch Lab podcast we're focused on selling not only one to one, but one to many. And how being good at both will ultimately take your business to new levels of success!
Catherine tells you exactly what you want to be honing in on in order to ensure your webinar is converting into sales!
And the best part? You won’t have to compromise your values, or your integrity to get it done... you might even fall in love with selling in the process!
[3:15] Helping those business owners who serve from the heart to sell comfortably and effectively without discomfort or sleazy tactics.
[6:30] Overcoming those uncomfortable or even downright nasty feelings about sales and selling.
[10:00] Taking the fear out of the sales pitch.
[15:00] How to finesse your sales techniques without losing yourself and your values in the process.
[18:05] The 2 biggest mistakes people make when selling one-to-many.
[25:45] Can anyone sell, or does a great sales experience require a certain type of person?
The 7 Steps to Yes! – free video training
A step-by-step process for how to effectively guide your potential client through a conversation that ends with them saying "Yes please!" to working with you – in a way that feels totally authentic and comfortable for both you and the client (videos are just 3 minutes long and will have a bit impact on your ability to comfortably enroll clients!
https://catherinewatkin.com/7steps/
Create a Business you Love (e-Guide)
Because of my own story of creating a profitable business that I wasn’t fully in love with I’m really passionate about teaching business owners how to create a sustainable business that serves them over the long term This e-book contains my 3 secrets to creating a business they can fall in love - and STAY in love with, plus the place most people need to start if they want to create a business of ease and flow.
https://catherinewatkin.com/freeguide/
Join the Facebook Community
https://lizmelville.com/group
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
How many times have you asked yourself:
- How do I grow my Facebook group?
- How do I get more engagement within my Facebook group? And once I've done that, how do I sell to my Facebook group?
This week, I'm joined by special guest, Christina Jandali. And in this episode of The Launch Lab podcast, Christina and I discuss growth strategies, creating the perfect engagement posts, and when to be making offers to your group!
So if you're always asking yourself HOW to truly leverage your Facebook group AND how to perfect your organic approach to compliment your paid growth strategies, then this episode is perfect for you!
It doesn't matter whether you're only thinking about starting a Facebook group to support your business right now; or, already have an established group (but have been struggling to engage your members)... tune into this episode and implement what we’re talking about so you can see the results for yourself!
[3:00] Getting to know Christina Jandali: What she does and who she helps!
[6:00] Why Christina started using Facebook groups in the first place and what was her approach?
[8:30] What Am I going to invite people to?
[11:45] How do you ensure you’re getting the right people in your group?
[18:20] How do you coach the people within the group to create a high performing community?
[21:30] How do you balance time invested into your Facebook group with the results you wish to see from it?
[28:40] Is it more worthwhile to run a launch from a group specifically created for the launch, or is it better to run the lunch in your free group?
[30:20] What is the biggest mistake people make when setting up their Facebook group?
[37:50] What can you do if you feel like you’re not getting anywhere with your group?
Get Christina’s Facebook group package! https://deliveryourgenius.com/liz
Join the Facebook Community
https://lizmelville.com/group
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
When we look back at launches that didn’t go 'to plan', we tend to think it was something major that knocked the entire thing off course.
But... that's not always the case!
This week, I'm here to share something that was pretty small, that had a much bigger impact than I ever could have imagined.
In this episode, I’m sharing the results of a launch from October 2020, and what happened when replicated that launch in April 2021.
Before you dive in, all I will say is that what seemed like a insignificant part of the process ended up having 3x the impact expected... and not in a good way!
AND, I'm sharing exactly what I did 1 month later and got the results I had months before!
[4:15] A trip down memory lane to one of my most successful launches ever.
[6:20] Comparing October 2020 and April 2021.
[7:40] How did launch conversions change from 8% to only 2.5%?
[10:00] The lightbulb moment! And what attracted the wrong audience to my launch.
[12:00] The third attempt with a minor tweak that provided major results!
[14:30] Planning ahead to the next launch to ensure the same great results!
GET THE GUIDE!
https://lizmelville.com/troubleshooting
Join the Facebook Community
https://lizmelville.com/group
To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
Is Apple’s iOS14 the real reason your ads aren’t working?
The unpopular truth, is that your ad results might not have anything to do with iOS14.
Before you get yourself worked up over what could be happening with your latest Facebook ad results, have a listen to this episode to discover the 3 ways to check whether iOS14 is playing havoc with your results, and what you can do about it if it isn’t!
[3:05] Has the landscape of Facebook ads changed?
[5:30] Is iOS14 to blame for the issues you’re experiencing?
[8:25] What is the key to knowing what’s going on?
[13:50] What does it look like when iOS14 is reporting results properly?
[16:30] If you’re still struggling and need extra support to navigate the changes brought on by iOS14, we’re here to help!
Join the Facebook Community
https://lizmelville.com/group
FREE Guide: 3 Steps to Fix an Ad that’s Failing
https://lizmelville.com/troubleshoot
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
Are trolls popping up on your posts? And not just popping up, but getting you down too?
You know who I mean... the people who show up in the comments on your ads and do their best to tear you down? The ones who offer no value and just exist to be hurtful in comments and make you miserable?
If these comments get you down and make you doubt yourself, I want you to listen - this is your time to do something about it!
In this episode, I’m sharing my best tactics against nasty trolls!
We'll dive into what they’re after, how to deprive them of it; and how to launch a perfect counter attack that will leave them feeling bewildered, silly, or even completely silence them!
[2:00] How do you know you've finally "made it"?
[4:30] Who are these trolls and what are they after?
[5:25] A look at one of the comments I received on my latest launch!
[7:00] What NOT to do when dealing with trolls.
[8:45] What can you even do about the trolls?
[15:10] Whatever you do, don’t give them what they want.
How to Fill Your Online Course Using Facebook Ads With People Who Are Excited To Work With You
https://lizmelville.com/training
Join the Facebook Community
https://lizmelville.com/group
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
Why did my launch fail? Why did no one show up? Should I even bother trying this again?
If these questions are going through your head, you may have recently experienced a launch that just didn’t measure up to your expectations!
, you may have recently experienced a launch that just didn’t measure up to your expectations!
If that’s the case, then this episode is definitely one that you’ll want to hit play and listen to.
Launches don’t always go as planned… and it can be for any number of reasons, so try not to take it personally! But WHY NOT Liz? Because it’s not always something we’ve done or not done! Sometimes it has nothing to do with you at all!
So before you blame yourself for everything, dive into this episode and find out exactly HOW you can bounce back from a not-so-great launch!
[1:50] Why the latest launch of Ads on Fire has not been all that easy.
[3:05] What can you do when your launch doesn’t go as well as you hoped?
[4:10] What should you be doing before you get into launch mode?
[8:00] Why metrics are important in launch - but how should you use them?
[10:00] Why it’s not a good idea to take the outcome of your launch personally.
[12:30] What should you do when your launch has ended and you haven’t even come close to hitting your targets?
[14:00] The detail is in the debrief!
Join the Facebook Community
https://lizmelville.com/group
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
Let me ask you a question... do you sound like this when it comes to your Facebook ads?
- "My Facebook ads just DON'T work!
- Why can’t I get my ads to work?
Do you feel like you're at your wits end trying to figure out what could be going wrong?
I'm here to stop you from tearing your hair out with this episode!
How? Well, I'm breaking down 7 of the biggest issues that could be stopping you from getting your ads working as they should!
Plus, I'm sharing exactly how to determine which issue you’re having... and why this is having an impact with you making those sales too!
In this episode
[2:10] Are you tearing your hair out trying to figure out why your ads aren't working?
[4:12] Let’s talk about your setup!
[5:00] What if you chose to view things a little differently?
[8:00] To boost post, or not to boost post? That is the question.
[9:50] How many variations are you testing?
[12:00] Are performance issues keeping your ads from reaching their full potential?
[15:50] What if the reason your ads aren’t working is actually your landing page?
[18:40] What is the real job of a Facebook ad?
Resources mentioned in this episode:
3 Steps to Ads That Work live training: https://lizmelville.com/training
Troubleshooting Guide: https://lizmelville.com/troubleshoot
Join the Facebook Community
https://lizmelville.com/group
To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
Ever wish you could ditch the tyre kickers and freebie hunters, and find more people who actually want to BUY from you?
That’s exactly what my special guest, Shaa Wasmund, is here to help you with this week. She’s discovered a super simple way to bring BUYERS into your business instead of BROWSERS. And it’s something that ANY course creator can do!
Shaa is the author of the number one bestsellers How To Fix Your Sh*t, Do Less, Get More and Sunday Times Bestseller, Stop Talking, Start Doing. She has been a lifelong supporter of creating real social mobility in business and in 2015 she received an MBE for her services to business and entrepreneurship. She was also recently named one of the Top 20 Most Influential Entrepreneurs in the UK by the Sunday Times!
Today, she runs one of the biggest and most active business Facebook Groups in the UK, The Freedom Collective, and has built a multi-million-pound online business from her back garden. Over the last five years Shaa has completely revolutionised how she works, and today she is proudly able to take seventeen weeks' holiday a year ... albeit not all in the Barbados!
So stick around to hear all of Shaa’s top tips and strategies for how you can set up the right business model to attract buyers, not browsers.
In This Episode We'll Be Covering: [3:11] Why taking home 6 figures is more important than just making it?
[5:42] How can you get to six figures?
[10:32] How to find the right business model that works for you?
[17:17] Why mindset is such an important tool to becoming successful?
[30:30] Why should you always have a pop up product at the start of your funnel?...and how can you create it?
Resources & Further Reading: Shaa's Pop Up Product Program and FREE training (Available early April)
Join the FREE Launch Lab Podcast Community https://lizmelville.com/group
To connect with me and share your thoughts on the podcast: * Leave a note in the comment section below. * Message me on Facebook or Instagram * Facebook Group
To help out the show:
Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
Struggling to target your Facebook Ads?
Wondering how big your audiences should be?
Or even where to start with choosing the best audiences for your ads?
If you want your ads to perform well and get you a result… getting them in front of the right people is crucial. So knowing how best to target your ads is key to your success!
I’ll be diving into this topic in this episode of the Launch Lab Podcast, and sharing my top tips for targeting your Facebook ads effectively in 2021.
In This Episode We'll Be Covering: [5:55] Breaking down basic demographics. Where is your audience located? What gender are they? What age range are they in?
[10:10] How can you find your ideal audience's main interest?
[11:45] How can you get your ad message right?
[12:06] Why should you focus on your messaging before your targeting?
[14:50] Why you shouldn’t get too specific and picky on your audience selection.
[17:00] How can you take advantage of custom audiences?
Join the FREE Launch Lab Podcast Community https://lizmelville.com/group
To connect with me and share your thoughts on the podcast: * Leave a note in the comment section below. * Message me on Facebook or Instagram * Facebook Group
To help out the show:
Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
Grab a spot on my latest FREE Facebook ads training: The A.C.T. Method: A Simple Ad Strategy that Boosts Visibility, Leads & Sales!
When do you start talking about a launch?
When do you start telling people about your launch?
How can you prepare your audience for a launch?
If you need answers to these questions, I've got you covered. I'm going to be giving you a few ideas for content that will help you show up before your launch takes action. So stay tuned and grab your earbuds!
In This Episode We’ll Be Covering:
[1:39] How can I get folks to know my launch is happening? You should be planning early for your main launch!
[9:13] Why you should be polarizing and filtering out your audience. Your content and offers are not meant for everyone!
[11:45] What happens when you create inspirational content? And why is it so important for your purpose?
[12:58] How can I keep my audience entertained?...The benefits of being quirky.
[14:50] “How to” videos and giving a sneak peek of how your launch is going to help.
Join the FREE Launch Lab Podcast Community
https://lizmelville.com/group
To connect with me and share your thoughts on the podcast:
- Leave a note in the comment section below.
- Message me on Instagram or Facebook
- Facebook Group
Grab a spot on my latest FREE Facebook ads training: The A.C.T. Method: A Simple Ad Strategy that Boosts Visibility, Leads & Sales!
In this week's episode of The Launch Lab Podcast, we are joined by Tameka Allen to discuss the top 6 online course launch mistakes. Tameka Allen is the owner of Allen Digital Group. Allen Digital Group is a boutique project management consultancy based in Houston, Texas. She partners with business owners to help them launch their online courses, memberships, and coaching programs! Their mission is to create a seamless, stressless online launch experience. Today, we are going to be talking all about how you can manage your online course launches and how to avoid any major mistakes. So stay tuned!
Some of the topics we will be diving into include:
- Not laying out the foundational work and not allowing enough prep time.
- Relying solely on automation to deliver everything for you.
- Not planning for personal support during your launch.
- DIY in the tech area and having a missing role on your launch team
I hope this episode with Tameka helps you during the process of your next launch. Take these six tips with you and apply them to your business so that you can succeed and launch your course smoothly.
If you enjoyed this episode, don’t forget to take a screenshot, share it in your IG stories and tag me @the_lizmelville. See you back here in the next episode!
CONNECT WITH LIZ:
Clubhouse - @Lizmelville
CONNECT WITH TAMEKA
Instagram
Ultimate Launch Tech Guide
In this week's episode of The Launch Lab Podcast, we are talking all about Apple’s iOS 14 changes and the impact it's going to have on ad managers along with Facebook ad managers. It has definitely been looking very confusing and very frustrating for a lot of advertisers out there. Today, I am going to give you a high-level overview of the essential actions you need to take right now so that your ads don't run with glitches.
Some of the topics we will be diving into include:
- Apple’s prompt and what it's all about.
- The biggest impact iOS 14 has on advertisers.
- The effect around the attribution of your ads.
I hope this episode has prepared you for iOS 14 and all the changes to come! As advertisers, if we want to continue to advertise on Facebook and Instagram platforms, then we need to take responsibility and learn what we need to pivot and change for the sake of our ads.
If you enjoyed this episode, don’t forget to take a screenshot, share it in your IG stories and tag me @the_lizmelville. See you back here in the next episode!
CONNECT WITH LIZ:
Clubhouse - @Lizmelville
In this week's episode of The Launch Lab Podcast, I am joined by Bob Regnerus! Bob is an expert in the area of Facebook Advertising and Deep Funnel Marketing™ strategies. He is also the Co-Founder of Feedstories, a digital marketing expert, and author of five books! Today, we are going to be talking all about Facebook ads and how you can implement them as a beginner.
Some of the topics we will be diving into include:
-
Bob's Mantra: The right content, to the right audience, at the right time.
-
The difference between Facebook and Google when it comes to receiving attention.
- Two strategies that work well whether you're a beginner or an expert.
- Bob’s key things to look out for and try this year.
I hope this episode has been a good starting guide to Facebook advertising for you! Understanding Facebook ads is truly about knowing your audience and what they need. Once you get that down, you’ll see how much easier it is to market to the right people.
If you enjoyed this episode, don’t forget to take a screenshot, share it in your IG stories and tag me @the_lizmelville. See you back here in the next episode!
CONNECT WITH LIZ:
Clubhouse - @Lizmelville
CONNECT WITH BOB:
Website
If you’ve been on Facebook, or any other social media platform lately, I’m sure you’ve seen a post or two (or two hundred) about Clubhouse!
You might have already dived straight in to see what it’s all about. Or, you could be one of the people who is trying to avoid it all!
It doesn't matter which side you're sat on, you'll be asking the same question...
Is Clubhouse here to stay or is it just a passing craze?
I'll be diving into this exact question in this episode of the Launch Lab Podcast, and going in-depth about my experiences and how it all works.
Ready for some tips on how to use Clubhouse, optimize your profile, and whether or not I believe it’s going to stick around? It's time to find out!
[1:53] What the heck is Clubhouse?
[3:45] Why has Clubhouse literally exploded with popularity... and how do you get in?
[6:30] Setting up your Clubhouse Profile: tips and tricks on how to share who you are and how you can help others!
[8:44] You've got your profile, but HOW does it all work?
[13:00] Is Clubhouse a passing trend or does it have potential for longevity?
[15:20] What will Clubhouse look like when it leaves Beta and becomes available to the public?
Join the Facebook Community
https://lizmelville.com/group
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
What is happening to Facebook advertising with Apple making changes to their operating system?
With iOS 14 rolling out, there are a few things you will need to consider where Facebook ads are concerned so that you stay ahead of the game and bring in those hot leads and conversions!
In this episode we're exploring what Facebook and Apple have been saying about the update; and covering a few of the likely outcomes that may come from the move to iOS 14.
Plus, what you can be doing now to prepare for the changes to your Facebook advertising experience so you can continue to perform as effective as you possibly can!
[2:30] Why Facebook Ads Manager might have been a little confusing lately.
[3:50] App Tracking Transparency Feature: what is it and why is it relevant to your ads?
[6:30] What could happen as a result of these changes with iOS 14?
[12:00] What should you be looking out for in Ads Manager?
[15:30] What is the biggest effect that this change will have on you as an advertiser?
[22:00] What can you be doing now in order to prepare for the changes ahead?
Resources & Further Reading:
Facebook Webinar about the changes on 7th January 2021: https://go.facebookinc.com/NA_01.SignalsiOS.html
How to Verify Your Domain in Business Manager: https://developers.facebook.com/docs/sharing/domain-verification
Facebook articles about the iOS 14 Changes:
https://business.facebook.com/business/help/126789292407737
https://www.facebook.com/business/help/331612538028890?id=428636648170202
Join the Facebook Community
https://lizmelville.com/group
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
Why are trademarks important? Which trademarks should you be prioritizing in your business?
How often have you found yourself asking these questions? In this weeks’ episode I was joined by special guest (and good friend) Joey Vitale; to discuss trademarks, registration marks and copyright.
Joey is going to walk you through what feels like a (legal) minefield with ease, so that you can stay safe and thrive!
In this episode you will learn:
[3:30] The reason Joey Vitale is a great person to speak to and why the sky may not actually be falling where your business and legal issues are concerned.
[7:00] Of all of the legal issues that your business can face, why is Trademark so important?
[14:30] What are some of the steps you should take to begin the process of protecting your business, course or membership name with a Trademark? … and how to ensure you’re not infringing on someone else’s!
[16:45] Trademarks, Copyrights, Patents and Trade Secrets… What ARE the differences?
[23:20] Should you register your Trademark in every country you plan to trade, or is there a more simplistic way of getting it done?
[27:45] What is a general cost involved with Trademarking?
[29.25] If you’re worried about the legalities involved with naming your business, brand or products; what’s a good place to start?
Take a look at Joey’s free trainings here: www.joeycvitale.com/rad
Join the Facebook Community
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To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
Calling all online course creators! Are you ready to take your business to a new level with the use of personalized video?
This week, I’m joined by Oli Bridge from Bonjoro, and we’re diving into how online course creators can use personalized videos to their customers to build a deeper connection and relationships with people... and make more sales!
Why does a personal connection completely transform your business? Dive in to discover how!
[4:30] How Oli has gone from selling cold pressed juice, to supporting online business to completely revolutionize how video is used.
[8:15] Why Bonjoro is catching fire with online business owners and marketers.
[10:15] Different (and unusual) ways to use personalised video, and how utilizing simple software can create a deep connection with your leads and customers.
[14:00] How to use personalized video in a way that is extremely effective without it becoming too time consuming.
[18:20] What is it about video that allows it to get such monumental results for the people who use it?
[22:00] What should you say in your video to make the most impact with your potential customer?
Connect with Bonjoro and Oli * Subscribe to Bonjoro * Follow on Instagram * Download the Video Funnel Playbook * Join the Bonjoro Facebook group where they share all their best tactics (use the password "Bear Hug")
Join the FREE Launch Lab Podcast Community https://lizmelville.com/group
To connect with me and share your thoughts on the podcast: * Leave a note in the comment section below. * Message me on Facebook or Instagram * Facebook Group
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
You don't need me to tell you that 2020 has been quite a year! And there have been loads of changes and developments inside Facebook and ads manager, as well as social and economic changes at a global level.
So what is actually working with Facebook ads in 2020? Well, as someone who is often hired to manage ads for the launches of some very successful business owners and entrepreneurs, I’ve been blessed with the opportunity to spend hundreds of thousands of dollars on ads.
I’ve also been equally blessed to help generate millions of dollars in revenue from these ads! So I’ve learned a thing or two about what's working well in 2020, and also what isn't!
I want to take a moment and share these insights with you in this episode, so that you can get up to speed on which things will generate results for you, and help avoid some costly mistakes as well!
[4:30] It’s not just that Facebook ads have changed, or that Facebook itself has changed, it’s that life as we know it has changed....we now need to find ways to adapt.
[6:45] How do you show your audience that you can be trusted?
[10:00] A strong case for using video ads to break through the noise, and the role that Artificial Intelligence and Augmented Reality advertising are playing in your brand awareness.
[13:25] My absolute favorite thing to use in 2020 to help your ads reach the level of success you desire (and why it’s my favourite tool to use).
Get the Free Training!
https://lizmelville.com/training
Join the Facebook Community
https://lizmelville.com/group
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
When you're just getting started with Facebook ads, deciding on a budget you feel comfortable with....but that will also give you results...can be a tricky decision!
If this is something you've been wrestling with, then this episode is for you. I'm breaking down the most important factors affecting your decision on what to spend, including how Facebook determines the cost of your ads, how cost will differ based on the purpose of your ad.....and what you might need to spend just to test out your ads.
So, click play and join me in the Lab!
[4:15] How do Facebook Ads actually work, and what influences the cost of running an ad?
[7:35] How Facebook Ads differ from one another, and how it affects what you pay to get a result.
[11:00] What amount would you be comfortable spending as an initial investment?
[12:55] What is your objective for using Facebook Ads?
[14:15] Is your business ready to start using Facebook Ads?
Register for the Training!
www.lizmelville.com/training
Join the Facebook Community
https://lizmelville.com/group
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
This week on the Launch Lab Podcast, I’m welcoming Andy Brown of The Disruptors Club to the show, to talk about his experience with a few Facebook Ads managers that left him with burned fingers, and realising he would need to take the reins and run ads himself.
Once he made the decision, and jumped into learning ads with both feet, he started to experience an entirely different world! One where he began to invest in ads, and began to feel more confident running them himself
After a few realisations, and a little bit of effort and time, Andy was headed toward breakthroughs and great results. And what’s most exciting is that everything he’s learned can be applied to his 2 other businesses as well!
So if you’re someone who is struggling to learn how to use Facebook ads, or you’ve outsourced to someone else and have had your fingers burned by the experience, tune into this episode and be inspired by Andy’s story!
[2:00] Andy's amazing philosophy on life and business
[7:30] What happened when Andy decided to scale beyond a local audience
[12:00] After 2 bad experiences with ads managers and a resignation, how did Andy and his partner turn their membership situation around?
[16:40] The realisation that turned a struggling business model into a massive success
[19:30] What would Andy have done differently if he had known the things he knows how?
[23:00] What were the results that Andy experienced and the breakthroughs he had once he began running his own ads?
[28:00] How applicable is ads knowledge and experience to Andy’s other businesses?
Catch up with Andy!
www.thedisruptorsclub.com
Join the Facebook Community
https://lizmelville.com/group
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
If you’ve been holding off on running Facebook ads to promote your challenges, webinars and support your launches, you'll want to listen in to this episode of the Launch Lab Podcast right now!
Because I’m sharing 5 essential (and very important) things that you must do BEFORE diving into Facebook Ads Manager, and which are crucial to your success.
So if you’re not sure what you should be learning or where to start with Facebook ads, this episode will set you off on the right path, and guide you on where to focus first.....before you start spending money on ads.
[4:00] The fears that might be stopping you from running Facebook ads
[6:50] One of the most important steps to take before opening up ads manager
[11:50] How well do you know your audience?
[14:00] Do you know what you want to say with your ads?
[17:00] The importance of a correctly installed pixel, and why this is an essential step!
Register for brand new Facebook Ads Training: https://lizmelville.com/training
Pixel Checklist: https://lizmelville.com/pixel
Join the Facebook Community
https://lizmelville.com/group
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
Are video ads better than other kinds of ads....is a question I am often asked when people are wrestling with creating their Facebook ads and want them to perform as well as possible.
While my answer may not be the direct “yes” that people might expect, there are lots of considerations to make before you go all in with video ads and choose to run them over static images!
So, if you’ve been wondering whether or not you should be using video to connect with your audience, click play on this episode and join me as we dive deep on whether video really is better than other types of ads. And learn exactly why why video is so powerful, and how to ensure that your videos are as effective as they possibly can be!
[2:30] What are you trying to accomplish with your video ads?
[3:30] Why is video so powerful?
[7:00] How do you ensure that your video content will be high quality enough to capture people's attention?
[8:50] What should you take into consideration before going all in with video ads?
[12:30] In what instance is a video more effective than other mediums?
Join the Facebook Community
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To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
The Launch Society has, well....launched! That’s right, the membership community to help you launch your online courses has finally opened its doors (and closed them again).
So in this episode of the Launch Lab Podcast, I’m going behind the scenes into the process, the details and the numbers of the beta launch of my own membership site! And I'm sharing everything! From planning out the entire launch, to how we built buzz ahead of the doors opening, and all the financials on revenue generated from this super simple launch strategy.
So click play and learn all about how to run a successful beta launch!
[2:00] What can you do if you missed your opportunity to join the Launch Society?
[4:00] What was the first step in creating the Launch Society, and why was it so important to take care of right away?
[6:00] How did I reverse engineer each component of the Launch, and what did that look like?
[9:00] When should you begin dropping hints and alluding to your launch publicly?
[13:00] Mapping out the steps of the launch!
[16:00] How did I go about launching using only email and social media posts, and what did I say to my followers?
[18:45] What were the results of the launch?
Join the Facebook Community
https://lizmelville.com/group
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
If you're anything like me, then there's a good chance you feel really excited when you see a webinar filling up with registrants......and then completely embarrassed when very few people show up live!
It's enough to make you want to hide, rather than face the shame of presenting to a handful of people!
So how can you encourage more people to want to show up live, and ensure you're not talking to tumbleweed?
Don’t worry! In today’s episode of the Launch Lab Podcast, I’ll be sharing with you my 5 top tips to maximize the number of people who show up live and participate in your webinars! So click play, tune in and use these tips to boost the attendance on your next webinar!
[3:00] How to ensure you're not speaking to an empty room when you do your live master classes or webinars.
[4:00] Why your webinar topic is CRUCIAL in pulling people in
[6:30] What makes a good webinar bonus....and why workbooks just don't cut it any more!
[11:00] What should you be doing with your messages and emails to increase the likelihood that people turn up?
[14:30] Which day of the week is the absolute best day to host a webinar?
Join the Facebook Community
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To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
Imagine if you could triple your income in 5 months using Facebook ads and a few tweaks to your sales process? What difference would that make to your life and business?
That’s exactly what this week’s guest on the Launch Lab Podcast did! I’m joined by Emily Hawkins as she shares her journey from struggling to get people to sign up to her webinar, to bringing in $21,000 worth of revenue in a single month.
And what’s even more impressive is that she continually reduced the cost of those webinar leads, while increasing her revenue at the same time! What she’s managed to do since then, and the direction she’s planning to go from here are truly incredible, and I can't wait to share her story with you! Want to know how she did it? Click play and get ready to be inspired!
[2:30] Where can you go get support and information in order to ensure that your launch goes as smoothly and successfully as it possibly can?
[6:00] What was going wrong with Emily’s course sales?
[11:58] Why was Emily nervous to launch her online course?
[18:40] Why did Emily choose to stick with a webinar launch when she could have changed direction and gone with something else?
[30:00] The HUGE leap Emily achieved in sales....and what lead to that increase.
[33:50] What Emily considers to be the best investment you could EVER make in your business.
Join The Launch Lab Society
lizmelville.com/society
Catch up with Emily!
www.emilyhawkins4u.com
Join the Facebook Community
https://lizmelville.com/group
To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
Encore! I’m bringing back an episode of the Ads That Convert podcast that is likely to inspire you to begin using Facebook ads in your next launch!
Imagine feeling scared and worried about running Facebook ads only to find yourself spending five figures on ads, and generating $10,000 per month in recurring revenue less than 12 months later!
That's exactly what healthy recipe creator, and founder of Plan To Nourish, Allison Hollinger did. When she first started using facebook ads, she was cautious and worried about what might happen. She was scared to take the risk.
But once she set her first ad spend budget, got her feet wet, tested things and tried again, the results were massive, and she quickly became a believer in using Facebook ads!
In this episode of The Launch Lab Podcast, Allison and I are discussing her strategies, what she learned from Ads On Fire, how she applied it, and what happened as a result of her dedication, commitment and enjoyment of using ads in her launches! Tune in and be inspired to run your own mega successful launch!
[6:00] Getting to know a little bit about Allison and the meal prepping business that led to a 6 figure membership.
[8:00] Why was Allison so fearful of running ads, and what changed her opinion on them?
[13:30] Allison’s key takeaways from the Ads on Fire course, and how it gave her the confidence to run her own ads successfully
[18:30] How and why Allison increased her ad budget from a couple of hundred dollars on her first launch.....to a couple of thousand dollars for her second.
[26:00] From $0 to $10,000 recurring revenue in 10 months. How did that happen?
Register for my brand new ads training!
https://lizmelville.com/training
Check out the original Ads That Convert Ep 59
https://lizmelville.com/059
Join the Facebook Community
https://lizmelville.com/group
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
"And I did it without using Facebook ads...."
How many times have you said this proudly to yourself, or heard others say this at the end of successfully promoting their online course?
Like it's some kind of badge of honour to get there without using ads?
And I get it. Because why pay for something if we can find enough people to fill our launches using groups, social posts and going live.....for FREE?
Well, let me tell you, it's exactly this kind of thinking that keeps struggling entrepreneurs struggling, and that's stopping you from EXPLODING the growth of your business!
Because what if that amazing launch, that you ran without paid traffic.......could have been so much BIGGER by using ads? Imagine what it could make possible for the success of future launches?
Click play and find out just what you stand to gain by implementing an ads strategy for your next launch!
[5:15] Should building organic traffic be part of your strategy?
[7:25] Why should I be using Facebook Ads?
[8:05] Why choosing to be proud of not using Facebook ads is keeping you stuck
[9:10] How much bigger and more successful could your launch be?
Join the Waitlist!
www.lizmelville.com/societywaitlist
Join the Facebook Community
https://lizmelville.com/group
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
If there's one question about Facebook ads that's guaranteed to get your palms sweating and strike fear into your bank balance, it's this....."How much should you spend?"
What will you need to spend to hit that revenue goal you're dreaming of? How much should you spend getting people to your sales page? And if you've never run ads before, you might be wondering if you'll even get your money back....so are worried about spending anything at all!
So how do you figure it all out? Well, I'm here to help. In this episode of The Launch Lab Podcast, we’re going to reverse engineer exactly what you need to spend on your ads to hit your goals and have a successful launch! So click play and let's start crunching your numbers!
[4:10] The one thing struggling online course creators forget to do when planning out their ads
[5:55] How much do you need to spend to get the number of leads you require?
[12:25] Do your numbers feel attainable or do they seem too big to reach?
[14:50] How do you figure out your cost per lead?
[17:30] How much can you spend per lead and still remain profitable?
Get the episode on the website: https://lizmelville.com/lab7
Ad spend calculator: https://lizmelville.com/lab7download
Join the Facebook Community
https://lizmelville.com/group
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
Webinar, video series, live launch, challenge.....or a combination of them all! When it comes to what type of launch to run, there's a lot of methods......and tech....to choose from! So which one is going to be best for you?
It's all too easy to agonise over this, and worry about which marketing method will be the most effective....and least stressful to do!
So let's look at the pros and cons of all the different methods, and help you choose what's right for YOU!
[3:30] Should you stick to what works, or try something new with your next launch?
[7:25] What type of launch should you choose?
[14:40] The types of launches you can choose to deliver the goods to your audience.
[20:30] Have you launched before? Do you have a proven offer?
[22:10] The two most important questions to ask yourself before planning a launch.
Join the Launch Society Waitlist
www.lizmelville.com/societywaitlist
Join the Facebook Community
https://lizmelville.com/group
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
Ever found your ads not performing the way you expected them to? Or paying waaaaay too much for your leads and got no idea why or how to fix it? Maybe your ads are being seen by a lot of people.....but they're not signing up for your freebie or webinar?
Well, before you burn it all to the ground and stop your ads, I want to take a moment to introduce you to The Melville Method! It’s a simple 3 step method to determine why your ads aren’t working the way you want them to, so that you’re not spending more on your ads than you need to, get more people seeing them, and have know EXACTLY what to fix to bring in more amazing leads and make more sales!
Click play, tune in, apply the Melville Method to manage your ads.....and see the difference it makes!
In This Episode
[3:35] How much is it costing you to get the results you want from your ads?
[5:00] What are the metrics that matter when it comes to managing your ads?
[13:20] What could be causing your ad costs to be too high?
[20:00] How to tell if your landing page is converting well?
Shownotes: https://lizmelville.com/lab5
Troubleshooting Checklist: https://lizmelville.com/lab5download
Join the Facebook Community
https://lizmelville.com/group
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
If you’ve ever felt completely stuck and overwhelmed about creating your online course, I have a very special guest joining me today to help you!
Sara Moseley helps brilliant coaches, consultants and small business owners create amazing online courses using their expertise and experience. She knows exactly how to help you tap into your knowledge and gifts, and deliver programs and products that will grow your business and scale your profits.
We go in depth on how to choose who your course is for, how to create material for them, and how to ensure you cross the finish line......and don't give in to that overwhelm of creating it all!
[8:50] How current events have created a positive impact on the online marketplace, and increased the number of people accessing courses and learning online
[10:20] How one of Sara's clients created a course that sold over £4,000 in the first 2 weeks of her launch!
[12:10] How important is niching down and just how specific do you need to get when it comes to creating an online course?
[20:27] The biggest stumbling blocks in online course creation.
[28:05] How to get “unstuck” and finish creating your course FAST!
Become a Founding Member of The Launch Lab Society!
https://lizmelville.com/societywaitlist
Join the Facebook Community
https://lizmelville.com/group
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
How much time do you usually give yourself to promote the launch of your online course? Do you tend to start sending emails a couple of weeks before the free experience kicks off? Or maybe you give yourself a month or more in advance?
But what do you do BEFORE that? Because if you're not using that important pre-launch period to create impact ahead of your launch, then you could be missing an important trick! And it could make all the difference in the success of your actual launch.
So this week in the Launch Lab Podcast, I’m sharing 3 key steps to creating maximum impact for greater launch success.
[1:40] How long is your typical launch runway?
[2:40] What most successful entrepreneurs do to ensure they crush their launches
[6:00] 3 simple and effective steps to follow in order to make the absolute most of your launch runway.
[7:21] Where do you start?
[13:20] How launch runways are like dating and how not to get ghosted during the process.
The Launch Lab Society is Coming Soon!
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https://instagram.com/the_lizmelville
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Imagine having a landing page for your webinar, challenges or freebies that has people signing up like crazy! It's all completely possible.....if you follow my 5 best tips to increase your landing page conversions, and convert visitors to leads effectively.
In This Episode
[2:15] Are you blaming the wrong part of the process for the results you’ve been getting?
[3:23] What is a landing page?
[6:06] What does good performance actually look like?
[9:18] The very first thing people see on your landing page and why it matters.
[14:30] Does the colour of your call to action button really matter?
Mentioned in the show:
Landing Page Checklist: https://lizmelville.com/landingpage
Facebook group: https://lizmelville.com/group
Join the Facebook Community
https://www.facebook.com/groups/launchlabpodcast
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
Are you an online course creator who wants to sell out your courses and programs every time you launch? Are you looking to have your best launch ever with more ease and fun than ever before? If you’re fed up of launching to crickets, and want to learn how to make a launch work for you....this is the podcast for you!
Perhaps you’ve run webinars or challenges in the past, but just haven’t seen the same success other entrepreneurs seem to be experiencing. Or maybe you’re confused by all of the strategies and advice out there and don’t know where to start!
No matter where you are in your journey, I’m giving you access to tried and tested strategies that have been used by influencers that you look up to, and showing you how to apply them to your own business! Let's get into the lab!
[2:28] Where do you want to be in your online business?
[2:58] What the Launch Lab has been created just for you!
[3:35] The difference between seeing your course fill up, or launching to crickets.
[5:29] How you can have a successful launch!
Join the Facebook Community
https://www.facebook.com/groups/launchlabpodcast
To help out the show: * Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!