Mediatel Conversations: Recent Episodes
Mediatel
Want the inside track on what the most influential people in media are thinking? Mediatel News and Events regularly speak to the top names in the industry and share their archive here, hosted by Jack Fielder. Read more media news and insight at https://mediatel.co.uk/news and find out more about the latest events at https://events.mediatel.co.uk
In our fifth episode, Director of Mediatel Events, Justin Lebbon, interviews Dr Augustin Fou, the leading independent researcher into ad fraud, to hear about his findings and address common questions like how big is ad fraud, why it isn’t being detected, and what advertisers and marketers can do about it themselves.
In our fourth episode, Mediatel News' Editor, David Pidgeon, interviews Jeetendr Sehdev the celebrity branding strategist to find out what makes him tick, how he got it so right about the power of YouTubers, and why gaming is the next big thing for brands.
In our third episode, Mediatel News' Editor, David Pidgeon, interviews VP of European sales - Spotify, Marco Bertozzi to discuss the power of streaming in the marketing and advertising industry and the new Covid-19 era; how lockdown is changing listener behaviour; the impact of podcasts on the audio landscape.
In our second episode, Mediatel News’ editor-at-large and weekly columnist, Dominic Mills, interviews S4 Capital executive chairman Sir Martin Sorrell to discuss what Covid-19 means for the marketing and advertising industry; what the agency landscape might look like 12 months after lockdown; what he believes brands should be doing to come out of the pandemic stronger; and much more in a not-to-be-missed grand finale to the Future of Media Trading.
In our first episode, Bauer's Chief Revenue Officer, Simon Kilby, speaks to Mediatel News' Editor, David Pidgeon at The Future of Audio 2020 to discuss how these challenging times are changing listeners' behaviour and the resulting impact on the audio landscape.