The Steven de Cuba Podcast: Recent Episodes
Steven de Cuba
This podcast is for busy creatives who'd like to build a personal brand on social media so that you can finally turn your passion into a profitable business.
Building a wedding photography business to 6-figures has been a journey of 8 years for me. In this episode, I share my journey with you.
From discovering my passion in 2012 to getting featured as one of the top 10 wedding photographers in The Hague, Netherlands in 2018.
Currently, I'm traveling the world documenting weddings and make multiple 6-figures within my business.
In this episode, I breakdown the biggest lessons that I've learned to take my business to $100K+ and the mindset required to get there.
I also shared with you the most important factors required to take your business to 6-figures.
Download the free guide on the 6-step framework on building a wedding photography business to 6-figures: https://www.stevendecuba.com/weddingguide/
Follow me on Instagram: @stevendecuba
The High-End Click: https://stevendecuba.lpages.co/waitlist-the-high-end-click/
I never liked the idea of coming out
To me, it felt like I needed to tell an important truth about myself and give someone else the power to either accept me or deny me.
It also created a room to let someone make you feel rejected or unloved.
I have 3 siblings and I’ve never heard them coming out as heterosexual.
I always knew there was something different with me.
My youth church group told me it was a sin.
My parents made it seem like it shouldn’t be that way.
The macho guys in at high school always talked about girls.
I thought there was something wrong with me.
Something I needed to fix.
Something I needed to keep a secret.
Something I shouldn’t be sharing publicly.
Because what if they don’t accept me?
And what if my family turns their back at me?
And what if I get bullied for being who I am?
I should definitely keep it a secret, I thought.
Moving out of my parents’ house, living on my own and working on my own self development taught me a lot of things…
It taught me to love and accept myself for who I was – not for who people thought I should be.
It taught me that it really doesn’t matter what people think about you–what matters is what you think about yourself
It taught me that you can’t and won’t be liked by everyone–and that’s okay.
It taught me to focus my attention on the people that actually love and support me–not on the people that wants a different version of me.
It taught me that love always wins. That no matter how I was raised, what the so called "rules" were, or all the conditioning I was taught as a kid, love will always win.
I used to tell myself I needed to change. I used to pray and asked God to change who I was.
"I just want to be like the rest" – I prayed.
And you wanna know what?
I love my self.
Every inch and every cell.
I love my quirkiness.
I love my sense of humor.
I love my way of expressing myself.
And I love exactly who I am, inside and outside.
And I’m not asking you to accept me, I don’t need no one’s approval.
Whether you accept me or not. To me, it’s all about loving myself. (you can always unsubscribe from below every email)
And holy shit, I fucking love myself
I realized that for the longest time, I gave others the power to have influence over my actions.
We're at a very pivotal point in this world where we need to be able to feel completely safe and free to be unapologetically ourselves.
It's something we should implement more and more in our daily life until it becomes "normal".
So that’s my truth. And today, for the first time ever, I welcome you into my whole and only truth.
Much love,
Steven
Nathalie spoke about her experience with the Offline and Online Mastermind as a family coach that is growing her business online. This one you don't want to miss! Listen now!
Franchesca is one of the members of my Offline to Online Mastermind. During this episode, she walks us through her journey joining the Mastermind, launching her first digital offers and making 3x return on investment during the 6-months trajectory.
If you're ready to turn your Instagram content into cash, join me on my Masterclass: Content into Cash 2.0
Click here to register right now: https://stevendecuba.plugandpay.nl/checkout/masterclass-content-into-cash-2
In this episode, I share with you my biggest manifestation ever!
I'm covering everything that happened between 2021 and 2023 in my life, business and relationship... yup – it's a big one.
Make sure to send me a dm @stevendecuba on Instagram when you finish the episode, I'd love to connect with you.
OMG... can you believe it?! This is by far THE BIGGEST change I've done in the IPB program and is only getting better!
Listen to this episode to learn more about it and if you want to join CLICK HERE to secure your spot!
If you're a business owner and you're trying to grow your followers and makes sales on Instagram, and nothing is really working, this is the episode for you!
You might be making one of these mistakes and in this episode I walk you through 5 different things you should do right now to change your Instagram marketing efforts.
Watch the free Instagram marketing training here: stevendecuba.com/instagramclass
Ever felt like turning your passion into a profitable business? My friend and member of the IPB program, Laura Tromp, did exactly that!
Laura is a former Management Consultant who completed her MBA at Nyenrode Business University and since almost half a year decided to pursue her purpose and became a 'Pregnancy & Parent Coach' guiding parent-to-be and parents to raise confident and happy children with Love & Discipline.
During this episode, she shared the ups and down of starting her business, the little voice in her head as she was planning the jump and how everything unfolded when she finally made the decision.
It's one of the episodes that I believe you're going to love!
The IPB Program is opening enrollment by the end of September 2022, only once for this year!
CLICK HERE to register for the free waitlist
Last thing I want you to think is that I always have my life figured out.
It's not always sunshine, rainbows and unicorns.... LOL!
Life and business are just like a rollercoaster, you have your highs and your lows and they all make part of this gorgeous ride.
This is also an invitation for you if you're ready to finally turn your passion into a profitable business. The IPB program opens enrollment by the end of September 2022 making this your ONLY chance to join in 2022.
Join the waitlist for the latest updates, pre-sale price and extra bonuses! stevendecuba.com/waitlist
You got the idea. You know which service or product you will offer. You see people doing it on social media.
But....
How do YOU start? And where? And what do you say? And when do you say it? AAAHHHH!!
Overwhelmed? Lmao, same.
In this episode, I share with you how I got started, lost everything and build it all over again.
LINKS:
14-Days Bootcamp: How to Turn Your Passion into a Profitable Business
IPB Program the Waitlist
Have you ever asked yourself this question: "How do I grow my brand on social media without showing my face?!"
My client did.
And we had a chat about what does it really require to build a personal brand on social media.
Most entrepreneurs have the fear of showing their face online because of what other might think about them or what if they look stupid.
Can you relate?
In this episode, you're going to learn:
-
How to build a personal brand on social media without showing your face
-
The #1 reason why most people don't get engagement on social media
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Why you should stop using fear as the excuse of not taking action
... and so much more!
Register for the free 14-days bootcamp right here: stevendecuba.com/bootcamp
Instagram is forever changing and as business owners, we need to be on top of all the latest updates.
In this episode, you're going to learn the latest updates that's happening right now on Instagram and how you can leverage different features to grow your business.
Show notes: stevendecuba.com/episode82
Free Guide: 10 Freebie Ideas: stevendecuba.com/freebieideas
Private Community: stevendecuba.com/fbgroup
Have you ever told yourself the story that you’re too young or too old to start your own business? Marie-Jaindrah thought the same thing. She believed she was too young to get started.
Not only that, she also thought that she wasn’t experienced enough and that she needed to have her office ready before starting her business.
After joining the IPB program, she shares how she totally transformed her business by finally letting go of that story that wasn’t serving her.
The results? 30+ followers in 30 days, 100+ likes on her Facebook page in 6 days, and 11 paying customers within 2 weeks.
This is what’s possible when you intentionally build a personal brand online.
Do you want to learn more about how to use social media for your business? The IPB program is now open for enrollment.
This is the complete step-by-step program for busy business owners that to intentionally build a personal brand on social media so you can finally turn your followers into paying customers.
Click here to read more about the IPB program >>>>
Show notes: stevendecuba.com/episode81
Private Community: stevendecuba.com/fbgroup
In this case study of the week, I had the opportunity to chat with Galelli, a SoulGuide and a Healer.
Galelli joined the IPB program in July 2021 and within the first week of joining, she made over 2000 euros worth of her coaching program. She also shared what’s possible for her after joining: the ability to help more people heal.
Isn’t that the best gift we can leave in this world?
This episode is filled with questions that you may have around personal branding, online marketing and the fear that’s stopping you from taking that next step.
Listen now!
I’m hosting a free masterclass where I'm going to walk you through my 4-step method on building a personal brand on social media so you can finally turn your followers into paying customers.
This is my last masterclass for the year, so you really don't want to miss it!
Click here to register for the masterclass for free >>>>
Show notes: stevendecuba.com/episode80
Private Community: stevendecuba.com/fbgroup
Free Masterclass: stevendecuba.com/masterclass
Here’s the biggest mistake most entrepreneur make in their business:
They spend a lot of time in their business being productive, but not profitable.
They spend the first 3 to 6 months of their business, trying to have that perfect website, with that perfect logo and those perfect branding colors, only to realize that none of these things are the main reason why someone would invest in their business.
Every successful entrepreneur that’s not about being productive, it’s about being profitable.
And if you don’t have a sales strategy in your business, how much longer do you think you can wing that?
Every successful entrepreneur has adopted different characteristics that has helped them grow their business.
Today, I want to share some of the things that I’ve learned from my mentors, what I’ve applied and what I’ve seen has helped my clients get better results.
You’re going to learn:
✅ The 3 Biggest Mistakes Most Struggling Entrepreneurs Make when Promoting on Social Media... and how you can avoid them!
✅ The 5 Red Flags to Avoid on Instagram 🚩🚩🚩(… so you can attract more of your ideal customers and grow your following.)
✅ The 4-Step Method on Building a Personal Brand on Social Media… so you can FINALLY turn your passion into a profitable business.
And all of this will cost you nothing!
Click here to register for the masterclass for free >>>>
Show notes: stevendecuba.com/episode79
Private Community: stevendecuba.com/fbgroup
Free Masterclass: stevendecuba.com/masterclass
In this case study of the week, I’m interviewing Genevie G, which is one of the member of the IPB program that gained over 300+ followers on Instagram and made more sales.
She’s staying honest as she admitted that she was a bit skeptical about joining the program but when she did, everything started to change in her life -- her mindset, her business, the results that she got -- and she’s sharing all the details in this episode!
I’m also hosting a brand new masterclass next week: How to Turn Your Followers into Paying Customers.
You’re going to learn:
✅ The 3 Biggest Mistakes Most Struggling Entrepreneurs Make when Promoting on Social Media... and how you can avoid them!
✅ The 5 Red Flags to Avoid on Instagram 🚩🚩🚩(… so you can attract more of your ideal customers and grow your following.)
✅ The 4-Step Method on Building a Personal Brand on Social Media… so you can FINALLY turn your passion into a profitable business.
And all of this will cost you nothing!
Click here to register for the masterclass for free >>>>
Show notes: stevendecuba.com/episode78
Private Community: stevendecuba.com/fbgroup
Free Masterclass: stevendecuba.com/masterclass
Why is it that most people, maybe yourself, no matter how much you show up on social media, how much you engage or how many new followers you welcome, you still can’t seem to figure out how to make sales online?
Yet, despite that, you see a lot of other entrepreneurs online that are crushing it and leveraging the power of social media to build their brand –– people are engaging with their stuff, they’re getting more opportunities, and it kinda feels like they’ve achieved something that’s far from your reach.
What is it that they’ve figured out, that you haven’t yet?
By hanging out with me today and for the upcoming weeks, you’re going to learn how to build a brand online so that you can finally turn your followers into paying customers.
If you’re a creative entrepreneur –– photographer, videographer, wedding planner, graphic designer, business coach, a healer, etc. –– you already know that there are already so many people doing what you’re doing in your business.
If you’re a photographer; there are thousands of photographers out there.
If you’re a coach; there are thousands of coaches out there.
If you’re a wedding planner; there are thousands of wedding planners out there.
The real question is: what’s going to make YOU stand out from your competition?
That’s exactly what we’re covering in this episode which is a replay of a live training session that I did in the Passion into Profits Private Community.
This is my brand-new community for creative entrepreneurs that wants to learn how to use social media to reach more people, attract more leads and convert more sales -- without spending the whole day on your phone or being #instafamous.
Click here to join the free private community right now >>>>
Show notes: stevendecuba.com/episode77
Private Community: stevendecuba.com/fbgroup
Let's be honest... there are thousands of people doing what you are doing in your business.
If you're a photographer, there are thousands out there, same for wedding planners, same for coaches... and same for insert your industry here...
So the real question is: Why would someone book YOU over your competition? What's going to help you STAND OUT from your highly saturated market so you can reach more people and convert more sales?
Well, that's exactly what we're going to cover during this training!
If you’re a creative entrepreneur and you’re struggling to show up on social media with consistency, and maybe you’re looking for an easy (and more effective) strategy that doesn’t take up much of your time… then listen up!
You’re invited to the free Passion into Profit Private Community. This is the go-to community for creative entrepreneurs that wants to build a profitable brand online so that they can finally turn their passion into a profitable business.
Show notes: stevendecuba.com/episode76
Private Community: stevendecuba.com/fbgroup
Most business owners struggle in their business because they’re not equipped with the tools that you need to grow and sustain your business.
Just like a pilot needs a manual when it comes to flying a plane, as business owners, you also need a plan to operate in your business.
The problem is that most entrepreneurs are flying blind eyes in their business, and that’s why they don’t get the results that they want – more leads and more sales.
And you already know that if you don’t have a plan to get more sales in your business, you’re going to run in deep trouble.
But I don’t want that for you.
In this live class, you’re going to learn the 3 most important things that you need to build a profitable brand online.
If you’re a creative entrepreneur and you’re struggling to show up on social media with consistency, and maybe you’re looking for an easy (and more effective) strategy that doesn’t take up much of your time… then listen up!
You’re invited to the free Passion into Profit Private Community. This is the go-to community for creative entrepreneurs that wants to build a profitable brand online so that they can finally turn their passion into a profitable business.
Show notes: stevendecuba.com/episode75
Private Community: stevendecuba.com/fbgroup
If you have a business idea that you want to take online, or maybe you have an existing offline business that you want to scale online, but you’re struggling to show up with a STRATEGY, then this is for you!
In this live class, you’re going to understand the power of building a personal brand online that not only helps you stand out from the crowd, but also gives you the opportunity to reach more of the right people and convert more sales.
If you’re a creative entrepreneur and you’re struggling to show up on social media with consistency, and maybe you’re looking for an easy (and more effective) strategy that doesn’t take up much of your time… then listen up!
You’re invited to the free Passion into Profit Private Community. This is the go-to community for creative entrepreneurs that wants to build a profitable brand online so that they can finally turn their passion into a profitable business.
Show notes: stevendecuba.com/episode73
Private Community: stevendecuba.com/fbgroup
In this episode, you're going to learn the 3 ways to promote your freebie on Instagram. You're going to learn why is it so important to have a freebie, to begin with, and how to build your email list by using Instagram, and what are the different freebies that you can create, so you can generate more leads and make more sales.
Show notes: stevendecuba.com/episode73
Private Community: stevendecuba.com/fbgroup
If you’ve been following me for a while, you know that last month, I opened the doors to my signature program, the Intentional Personal Branding Program.
This is the step-by-step program on building a personal brand on social media so you can finally turn your passion into a profitable business.
This is my 4th time launching the program and I have to be honest with you, this was one of those launches that I’ve learned a LOT of lessons… and I’m sharing them all with you today!
During this episode, I’m covering different aspects of the promotional campaign like my Facebook and Instagram paid ad strategy, my email promotional campaigns and how I plan my masterclass for success.
I also answer one of the biggest questions I’ve been getting: “Was this your biggest launch yet?”
Wanna know the answer? Listen now!
Show notes: stevendecuba.com/episode72
In this case study of the week, I got the opportunity to interview Herrick, where he talked about his experience with the Intentional Personal Branding Program.
As the newly appointed Director of Aruba Trade and Industry Association (ATIA), as of March 2021, Mr. Henriquez is ready to use his knowledge and extensive experience to duly represent ATIA’s Board and its members.
During this interview, Herrick talks about how before joining the program, he did not know how to position himself as his own brand. Always posting just to post something he thought was interesting. He felt like he was doing too many things at the same time, but nothing was growing and engaging.
After joining the program, I learned that it is not about the "likes" it is about converting your followers into paying customers.
“For me, it was the right time, as I changed careers, and the association I work for needed rebranding, and I also need it for myself to become more of an inspirational leader,” he says.
Listen to this episode to hear more about his experience and how he reinvented himself with the IPB program.
The doors to the IPB program are closing TONIGHT, making this your LAST chance to join the program.
The Intentional Personal Branding Program is the go-to online program for creative entrepreneurs that want to turn their passion into a profitable business.
IPB has been perfected to include exactly what you need to promote your own brand online in order to create the dream business, the dream life, and it’s all waiting for you in just a few clicks away…
Oh and btw, I’m sweetening the pot even more:
On top of everything you’re already getting when you enroll in IPB, I’ve decided to host an 8-week of group coaching program starting on the 5th of August.
Grab your spot before we close the doors! →
https://www.stevendecuba.com/join
Show notes: stevendecuba.com/episode71
In this case study of the week, I got the opportunity to interview Aaron, where they talked about their experience with the Intentional Personal Branding Program.
This is what Aaron had to say about their experience with the program:
“My biggest challenge was that I knew what I wanted, but I did not know how to make it profitable. It made me feel lost.
After the program, I have a clearer understanding of how I should do certain things to make my business profitable. More wins include, finally having my website up and running. I am finally signed up for the Chamber of Commerce.”
⏰ The clock is ticking!
Enrollment for The IPB Program is closing soon, and once the doors slam shut, they’re staying shut for a long time.
Could you continue to try to go it alone and build your business through willpower and hustle? Sure! But… How's that been workin’ out for ya?!
Successful entrepreneurs know that in order to get different results in their business, they have to take different actions — ones that enable them to step into the role of CEO and finally RUN their business instead of having IT run THEM!
And if that sounds like something YOU are ready to do too… then click on the link below and grab your spot before we close the doors! → https://www.stevendecuba.com/join
Show notes: stevendecuba.com/episode70
In this case study of the week, I’m going to interview Evi, a member of the Intentional Personal Branding Program, where she’s going to share her experience with the program.
Evi is a bachata teacher, artist, and dancer. Before joining the IPB program, she didn’t know exactly what was her next step.
At the time, she was giving live classes, and they were successful, she still felt stuck and overwhelmed. She wanted something different. She didn’t know how that would look like, and she was looking for something different.
After joining the IPB program, she felt excited and got a lot of new insights to promote her services online. She also shares how she noticed that her mindset started to change and how she started to use social media more strategically.
She also talked about how it can be very lonely to start your own business as a solopreneur, but the fact that the IPB program had an inspiring community made her feel less lonely in her own journey.
There’s a lot of great pieces of information in this episode, so I hope you take a listen!
If you’re a creative entrepreneur who’s struggling to show up on social media with consistency, and maybe you’re not getting the results that you want (no engagement, no followers, no sales), then I have great news for you!
I’m hosting a free masterclass on the 28th and 29th of July 2021. In this masterclass, you’re going to learn how to build a personal brand on social media, so you can finally turn your passion into a profitable business.
You’re going to learn the 4-step process on building a personal brand on social media without having a lot of followers and without spending the whole day on your phone.
Register for the free masterclass: stevendecuba.com/masterclass
Show notes: stevendecuba.com/episode66
In this episode, I got the honor of interviewing Marlon Moore, who’s a member of the IPB program, where he talked about his experience and results he got.
Marlon is one of the active members of the community who’s always eager to learn and is putting the work to achieve this biggest goals.
Listen to this episode if you’re on the fence of joining the IPB program, or maybe you think you don’t have enough time, Marlon is going to share everything that he managed to accomplish while being a divorced parent, with two kids and a 9-5 job.
But here’s the thing...
Most struggling entrepreneurs spend the first 3 to 6 months in their business trying to have that perfect website, with the perfect logo and the perfect branding colors, only to realize that those are not the primary factor that is going to determine whether someone would invest in your business or not.
Not only is this one of the biggest mistakes that you can make when first starting out, but one of the common mistakes that most entrepreneurs make which creates the feeling of overwhelm.
That's also why recent research has shown that most businesses fail within 18 months of starting.
Every successful entrepreneur know that in order to build a profitable business, you need to work on your marketing and branding.
Building a personal brand on social media is the most effective way to stand out from your highly saturated market so you can reach more people, attract more leads, and convert more sales.
I’ve built a personal brand on social media to market and grow my business for the past 9 years, and for the FIRST time ever, I’m showing you HOW to do the same!
I’m hosting a Free Masterclass: Discover How to Build a Personal Brand on Social Media so You Can FINALLY Turn Your Passion into a Profitable Business… 💰
Register for the free masterclass: stevendecuba.com/masterclass
Show notes: stevendecuba.com/episode67
Ever spend hours thinking of clever ways to promote your business on social media but your results are still crickets...?
Instagram Story is the most effective way to build relationships with your audience, build trust, and convert your followers into paying customers.
Do you know what’s the most important factor on social media? Engagement.
And if you’re not connecting with your followers every single day, don’t expect them to engage with your account.
The problem is that a lot of people have no idea how to leverage engagement on Social Media.
But, not you!
In this FREE guide, you’ll learn the most important factor when creating Instagram Story for your business, how to make sure your content is engagement-worthy, and how to encourage your audience to finally start engaging with your account.
The ONLY way to get this guide is by joining me LIVE for my brand-new masterclass on the 28th and 29th of July 2021! (Spots are already filling up fast!)
Show up live for my masterclass, get the FREE Instagram Story Guide for Creative Entrepreneurs, and stop throwing spaghetti at the wall when it comes to promoting your biz!
Head to stevendecuba.com/masterclass for more info!
Show notes: stevendecuba.com/episode67
In this episode, I’m starting a new segment of case studies of the week, where I’m going to interview members of the Intentional Personal Branding Program and share their experience with the program.
This week, I’m interviewing Nathalie, who’s a stay-at-home mom that started her own business online and now is showing up on social media more strategically.
Nathalie’s story actually starts years ago, when she went from doing to being.
Her focus has been on her journey to becoming more and more herself or remembering who she really is. Depends on your perspective.
The way she goes about things is experiencing all moments, events and situations and interactions with others through and through. Living more from the heart.
Her mission is to make the world a better place for the generations to come. Where with more clarity and balance we can coexist better connected with ourselves and others.
Hence, the name of her company: Lucid Harmony, where through coaching and therapy, 1 on 1 or in groups (online or IRL) they get to the core of behavior that doesn't help you anymore, and we transform whatever needs to changed in order to make your life more aligned with the person you came here to be.
If you’re a creative entrepreneur who’s struggling to show up on social media with consistency, and maybe you’re not getting the results that you want (no engagement, no followers, no sales), then I have great news for you!
I’m hosting a free masterclass on the 28th and 29th of July 2021. In this masterclass, you’re going to learn how to build a personal brand on social media, so you can finally turn your passion into a profitable business.
You’re going to learn the 4-step process on building a personal brand on social media without having a lot of followers and without spending the whole day on your phone.
Register for the free masterclass: stevendecuba.com/masterclass
Show notes: stevendecuba.com/episode66
In this episode, you’re going to learn how to build a personal brand on Instagram, so you can finally turn your followers into paying customers.
Most people think is about creating more content and more content. But if it was really about creating MORE content, then everyone on social media should be rich by now. And we all know that’s not the case.
But today, you’re going to learn how to build a personal brand on social media so that you can finally stand out from your competition, reach more people and convert more sales.
And if you’re a creative entrepreneur who’s struggling to show up on social media with consistency, and maybe you’re not getting the results that you want (no engagement, no followers, no sales), then I have great news for you!
I’m hosting a free masterclass on the 28th and 29th of July 2021. In this masterclass, you’re going to learn how to build a personal brand on social media, so you can finally turn your passion into a profitable business.
You’re going to learn the 4-step process on building a personal brand on social media without having a lot of followers and without spending the whole day on your phone.
Register for the free masterclass: stevendecuba.com/masterclass
Show notes: stevendecuba.com/episode65
Download your Instagram Marketing Bundle Now: stevendecuba.com/marketingbundle
Emily Reagan is a jill-of-all-trades when it comes to digital marketing and techie skills. She’s worked as a behind-the-scenes digital media implementer and virtual assistant for a decade for online biz owner clients. She’s a mom of four, an Air Force wife, and founder of the Digital Media VA Crash Course, where she teaches women the digital marketing skills to get hired online as an in-demand, highly sought-after unicorn virtual assistant.
In this episode, I asked her many questions around hiring your first virtual assistant, why should we hire a VA, what's the difference between a VA and a PM/OBM, what tasks should we hand off, and so much more.
Show notes: stevendecuba.com/episode64
Download your Instagram Marketing Bundle Now: stevendecuba.com/marketingbundle
Tiffany Cheung is the Business Activation Coach. She helps ambitious souls to create, market, and launch their first signature offer as a coach. Through mindset reprogramming, manifestation techniques and coaching by the client’s unique human design, Tiffany empowers others to show up as the activated CEO they were meant to be.
In this episode, Tiffany shared her journey from 0 and let go to $200K in a year. She shares the stories she had to let go of, how she manifested this amount of money in her business, and how you can do it too.
We also talked about Human Design and Tiffany shared her Human Design Marketing Guide and more information on her Academy that is launching in August.
Listen now!
Show notes: stevendecuba.com/episode63
Download your Instagram Marketing Bundle Now: stevendecuba.com/marketingbundle
Moni started her own handmade business 10 years ago. She always wanted to get her products into stores, but was afraid. It took her 2 years to even approach a store to carry her line, but when she did, she saw quick success and ended up getting her first line into over 100 stores in just a few years.
A few years later, Moni started another handmade line and found herself in the busy world of being an entrepreneur and doing it all. She came close to burnout, but decided to do one more thing before giving up on her business. She had success in wholesale in the past and she wanted to give it another try. So, she stopped doing everything else, and focused solely on wholesale and it worked! In the first year, she got her new line into over 100 stores and by the second year, her line was sold in over 600 stores across Canada, the US and Japan and she even won the Small Supplier of the Year Award from the Canadian Gift Association.
Moni has always loved to help small businesses, so she took her experience in wholesale and created a program, Winning with Wholesale™ so that every maker, designer and brand owner can learn how to grow a business that they are proud of, one that pays them well and lets them feel fulfilled without burnout or overwhelm.
Connect with Moni:
https://www.instagram.com/koopslieconsulting/
My business coach, James Wedmore, is one of the top internet marketers in the world, and he’s helped countless online marketers establish very profitable online businesses. He coaches many seven-figure earners and even more six-figure earners.
James came on my podcast to talk about how he started his online business by selling a bartending course, how he then transitioned into video marketing and now helps entrepreneurs build profitable online businesses.
James is also hosting a FREE 3-day LIVE event to show you HOW to step into the Digital CEO Role of your business, so you’re equipped to create the income and impact you truly desire.
He also introduces you to the EXACT systems and processes he has followed in the past 10 years to generate millions online with digital products.
Plus, he’ll also reveal the FIVE CORE INGREDIENTS that he bakes into every business that allows it to scale without requiring you to hustle day in and day out.
… AND, you’ll discover what it really takes to create success, abundance, and a life you’ve only dreamed of from the inside out.
Are you listening?
Click here to sign up for James’ live training and start building your online empire today!
Show notes: stevendecuba.com/episode61
Links mentioned during the episodes:
- 3-Part LIVE Training: The Rise of the Digital CEO LIVE (June 17th-22nd-24th)
- Digital CEO Dashboard
- The Rise of the Digital CEO Facebook Group
- Digital CEO Quiz
The amount of time you spend working on your money mindset determines the amount of money you have.
Read that again.
Most struggling entrepreneurs struggle to make more money in their business because they don’t have the right beliefs around money. This happens consciously or unconsciously.
In this episode, I talk to Monica Vallero, a spiritual business coach, about how to make more money in your business, why visualizing more money isn’t enough and how to heal past traumas around money.
Shownotes: stevendecuba.com/episode60
Download your free marketing bundle here: stevendecuba.com/marketingbundle
In this episode, you’re going to learn the number one thing that every successful entrepreneur has… and how it might not be what you’re thinking about!
You’re going to learn the biggest mistakes most people make when first starting their business and how this could be costing you a lot of money.
I’m also sharing my story as a business student and entrepreneur and how I’ve balanced these two things when I was living in Madrid.
The shownotes: stevendecuba.com/episode59
Join the Instagram Academy here: stevendecuba.com/enroll
Today, you're going to learn how to use Instagram hashtags for business.
You're going to learn why hashtags are really important and how you start using them today to reach more people on Instagram.
I'm going to break down the 3 different types of hashtags every successful entrepreneurs are using.
And so much more...
Show notes: stevendecuba.com/episode58
Join the Instagram Academy here: stevendecuba.com/enroll
What is it about other people in your industry that might be doing somewhat of what you're doing and still can charge double or triple than you?
What is it about Gary Vaynerchuk, Tony Robbins, or Oprah Winfrey that as soon as you hear their names, you already know who I'm talking about?
Well, they all have a strong personal brand
Today, you're going to learn the biggest mistakes most entrepreneurs are making on Instagram that are costing them a lot of money.
Show notes: stevendecuba.com/episode57
With over 20 years of experience as a Creative Leader, Executive Producer, and Stereographer on some of Hollywood's biggest films, and over 10 years as a creative entrepreneur and consultant for massive global creative companies, Jeremy Nicolaides now uses his wealth of experience and knowledge to help fun, and energetic creatives become creative entrepreneurs, and he helps existing creative businesses get to that next level of success so that they can be Creative and Live Free.
In this episode, Jeremy shares his entrepreneurial journey with us, what does success look like for him and when is the best time to go from creative to creative entrepreneurs... and so much more.
Shownotes of the episode can be found here: https://www.stevendecuba.com/episode56
Connect with Jeremy here:
https://www.instagram.com/the_golden_octopillar/
Today I'm going to answer one of the most frequently asked question I get: Do you need a personal or a business Instagram account?
If you're a creative entrepreneur, and you want to use social media for your business, this is the episode for you!
In this episode, you'll learn the difference between a personal and a business Instagram account. We're also going to talk about a creator Instagram profile and why you may or may not want that.
Show notes: stevendecuba.com/episode55
Most entrepreneurs make the mistake of starting a business by creating a logo, a website and choosing their branding colors. They spend the first 3 to 6 months of their business, trying to make everything beautiful, only to realize that none of these things will move the needle in their business.
In order to grow a successful business online, you need to have a system in place that not only attracts more of the right people but also converts your followers into paying customers.
In this episode, Sudha Mani breaks down the 5 mistakes most entrepreneurs make which hurt their growth online and how you can avoid these mistakes. She also talks about her own experience consulting for over 25 years as a Business Technology consultant investment banking, financial services and public sectors automating their business processes.
Listen to this episode and make sure to find the show notes and links mentioned in the episode by heading to the link below.
Show notes: stevendecuba.com/episode54
If you're relying on the boost button to grow your Instagram or Facebook account, stop that right now!
In this episode, Ana Katz walks us through the biggest mistakes most people are making when first starting with Facebook ads, and why using the boost button is hurting your wallet.
You're going to learn how to use Instagram and Facebook ads to increase your sales, where to start with Facebook ads as a course creator and e-commerce business owner... and so much more!
Ana is a Facebook & Instagram Ads Strategist who works with online course creators and e-commerce businesses that have an eye on the future and are ready to make a bigger impact. She focuses on getting her clients bigger results, major traffic, more sales, and customers who can’t stop talking about your brand.
Show notes: stevendecuba.com/episode53
If you’re thinking about starting your own business online but you’re not really sure where to start, then this episode is for you!
This episode is a repurposed episode from the Skipping Lunch Lines Podcast by Dara Salas.
In this episode, Dara asked me what was the one that has helped get the success that I now have today. Instead of sharing ONE thing, I shared three. (talk about over-deliver with me!).
I’m sure you’re going to get a lot of this episode because it’s short, sweet and straight to the point.
Show notes: stevendecuba.com/episode52
Most struggling entrepreneurs look at what other people are doing, especially on social media, and start comparing themselves with what they have, or what they are doing, or what they are achieving, and they look back at themselves and they feel like they’re not doing enough. Often this brings the feeling of overwhelm or it brings the feeling of being stuck.
One of the things that we are talking about in the IPB programme is defining your success. What does success look like for you? Because my version of success looks way different than your version of success, and vice versa, your version of success looks way different than my version of success.
I would encourage you to listen to this episode and write down what success looks like for you and how you can measure your version of success. If success means that you can wake up every single morning and have breakfast with your husband or with your wife, or if it means that you can give your daughter a bath every morning or bring your kids to school– that is YOUR version of success.
Show notes: stevendecuba.com/episode51
ALoN DaviD, founder and CEO of 90X®, arrived in America in 1995 without any business leads connections. He had no university network or promising internships to fall back on; he didn’t even have a solid business idea. But he did have ambition, drive, and the dream to make something of his life.
After several years of trial and error, trying other people’s planners and systems, and ultimately deciding that he knew that he could create the ultimate goal setting system, the 90X® Goal System was born!
ALoN created the very first 90X® Goal Planner to help other entrepreneurs and business owners effectively set and achieve goals. Today, the 90X® Planner System is sold in over 100 countries around the world, and ALoN helps entrepreneurs everywhere achieve their highest goals!
Show notes: stevendecuba.com/episode50
Have you ever wanted to start your own online business but had no idea where to start? Worry no more, you’re not alone! Ludwina has years of experience at a 9-5 job, however, using social media for business was something completely new for her.
In this episode, Ludwina takes us along on her journey from having AN IDEA in mind, to starting her own business and booking her first client. Ludwina is an amazing student of mine. She’s passionate, driven and ambitious to grow her business online.
And if you’re wondering if you can take your passion and turn it into a profitable business, you’re in luck! In this interview, Ludwina didn’t hold back from sharing her process she used to put her idea into the world and kick start her journey as an entrepreneur.
Show notes: stevendecuba.com/episode49
Holycow – wait until you listen to this conversation with my student and multiple-business owner, Mingli Jacobs.
I wanted to invite Ming to the show because I knew her entrepreneurial journey is one that will light a fire under your bump and show you why I don’t buy the excuse “I don’t have enough time”.
Ming has more than 2 different businesses, she’s a mom of a 21-month-old boy, and building her online community. She has years of experience working as a director of sales and opened many multi-million dollar hotels. However, the online space was something completely different for her and she didn’t know where to start and how to do it effectively.
In this episode, Ming takes us along on her journey from starting her own business online, hosting her first masterclass and now creating her new program. As you listen to our conversation, I know you’ll see that she’s no different from you. Her success can be your success, sweet friend.
Show notes: stevendecuba.com/episode48
This is your personal invitation to my upcoming masterclass: Discover How to Build a Personal Brand on Social Media.
In this masterclass, you're going to learn the three biggest mistakes that most struggling entrepreneurs make when first starting their business, how to attract more followers and convert your followers into paying customers, and lastly, you're going to learn the 4-step method of building an intentional personal brand.
This Masterclass will be held on zoom and you can register right now at stevendecuba.com/masterclass
But here's the best part, when you show up live to the masterclass, I'm going to give you a special gift.
This is the Instagram Story Guide for Creative Entrepreneurs.
In this guide you're going to learn:
- How to use Instagram story to engage with your audience
- The top tools you need to use to hack the Instagram algorithm
- How to convert your audience into paying customers with Instagram story.
The only way to receive this guide is by showing up live to the masterclass.
Sign up now: stevendecuba.com/masterclass
Most struggling entrepreneurs don’t take action in their business because they say that “it’s not perfect yet”.
They spend 3 to 6 months in their business trying to have that perfect website, with the perfect logo and the perfect branding colors, only to realize that those are not the primary factor that is going to determine whether someone would invest in your business or not.
Not only is this one of the biggest mistakes that you can make when first starting out, but one of the common mistakes that most entrepreneurs make which creates the feeling of overwhelm.
Because there’s so much to do and no money coming in.
OF COURSE, you’re going to feel overwhelmed.
Let’s chat!
Show notes: stevendecuba.com/episode47
In this episode, I interview Daniela KuRa, which is one of the founding members of my group coaching program, the Intentional Personal Branding Program. In this episode, she shares how she quit her 9-5 job, started her own business and now has a team of 4 people.
Daniela is partnering with the IPB Program and giving back to the community by hosting a visualizing the future successful entrepreneurs version of yourself and manifesting your dream business. Click here to join the waitlist and click here to follow Daniela on Instagram.
Show notes: stevendecuba.com/episode46
When I first started my business in Aruba as a photographer, I felt alone. I didn't feel a sense of community in the photography industry, it was more like a competition.
I wanted to be part of a group of people that see others across the room as a community rather than competition.
But I never felt like I had something interesting to say or an interesting topic to create a program about. I had the fear of what if I made a mistake and people would laugh/judge me.
I had the fear that perhaps I won't be good enough so I never really acted on my dream. I always used different excuses, "I'm not ready yet. Right now is not the right timing".
Sometimes we use these excuses of "not being ready" or "I'm not good enough", but in fact, we are afraid of what other people might think or what's going to happen if we fail.
Let’s chat!
Show notes: stevendecuba.com/episode45
One of the common mistakes that a lot of entrepreneurs make when first starting out is that they think they should have a logo, a website, or their branding colors ready, before starting to market their services online.
This is one of the biggest mistakes that you can do and I believe one of the big excuses that many struggling entrepreneurs use to stay in their comfort zone.
Many people like to use the excuse of "not having it all figured out" or "it's not perfect yet" so they don't take action at all in their business.
But if you'd like to build a profitable business online, how do you expect people to invest in your business while you're not taking any action at all to put yourself out there?
Show notes: stevendecuba.com/episode44
Most starting entrepreneurs base their own prices depending on how much their competitors are charging.
They look at what other people are doing and they try to do more or less the same thing... without even realizing that this is one of the biggest mistakes you can make when pricing your services.
Think about it...
Do you think that every successful entrepreneur out there decided their rates by looking at what other people are doing?
No way.
Every successful entrepreneur knows that it's not about what other people are doing, it's about what you can bring to the table. (That's why the entrepreneurs are successful, to begin with!)
Successful entrepreneurs are not like most people, they're different, they act differently, they think differently, and they focus on the right things in their business rather than looking at what other people are doing.
Take a listen...
Show notes: stevendecuba.com/episode43
One of the common mistakes that I see a lot of struggling entrepreneurs do is that they spend most of their time creating new content rather than promoting their content.
Not only is this one of the most common mistakes, but also one of the easiest ways to get overwhelmed in your business... and sadly, a lot of people get there.
'Creative funk...' ever heard of it?
A creative funk is when it feels 'yucky' to create content.
You have no creativity, you don't know what to talk about or you're not sure what to post next, so you end up not posting at all.
Most people think that they should spend most of their time creating new content to attract more eyeballs to their business and this will help them grow a successful business online.
That's far from the truth.
Today, I'm going to share with you how you can work smarter and not harder. I'm going to show you how you can leverage all of your pieces of content so you can reach more people, have a bigger impact, and spend less time trying to figure out what to post next.
Show notes: stevendecuba.com/episode42
Research shows that our brains evolved to react much more strongly to negative experiences than positive ones.
It kept us safe from danger. But in modern days, where physical danger is minimal, it often just gets in the way.
Today, I want to share something that I've learned this past week.
It reminded me of vulnerability. Take a listen...
Show notes: stevendecuba.com/episode41
What the heck is the law of manifestation? ← That’s exactly how I felt when I first heard about it. I didn’t know what I meant and I certainly did not consciously use it in my life and business.
But not until I digged deeper. Currently, I use this law in my life and my business and it has completely changed the way I show up in my business and the results I’m getting.
In this episode, I had an open and honest conversation with Tiffany Cheung, a social media coach, around the topic of manifesting your dream business (and life!). How you can use it for your business, but more importantly, how you can apply this law into your life.
Show notes: stevendecuba.com/episode40
If you’re thinking about joining the program, but you’re not really sure about it, this is your last heads up! After tonight, the doors will be closed until 2021.
In this episode, Chris’ shares his experience with the Intentional Personal Branding Program. One of the things he said was: “"I come out on the other side of your course as a much more knowledgeable entrepreneur and a more passionately curious creative."
Show notes: stevendecuba.com/episode39
Join the Intentional Personal Branding Program: stevendecuba.com/join
3.5 billion people use social media every.single.day.
Each one of them has dreams, goals, desires, and struggles.
And you? You have solutions.
But being consistent with pretty pics on Instagram isn’t enough.
You can’t cash your likes and comments in at the bank, and they certainly don’t pay the bills, right?
Instagram and Facebook won’t actually start helping you grow your business until YOU start promoting your business.
The choice is obvious, friend.
Get yourself inside the Intentional Personal Branding Program and transform your business with Instagram. In this episode, Kendrick Holsman, shared his experience with the IPB program.
Show notes: stevendecuba.com/episode38
Join the Intentional Personal Branding Program: stevendecuba.com/join
Last August, I opened the enrollment to the Intentional Personal Branding Program for a small group of people to go through the complete course, apply the strategy, and give me their feedback. These are my Founding Members. I’ve taken their feedback and used it to polish what’s inside the course to absolute perfection.
The result? The Complete Step-by-Step Process of Intentionally Building a Personal Brand on Social Media >>>>>
Click the link above for more information.
Show notes: stevendecuba.com/episode37
In this episode, I have a chat with my business mentor Jasmine Star around her experience building a photography business and later pivoting into education. There’s so much value in this conversation and I can’t wait to have you listen.
Register for the masterclass: stevendecuba.com/masterclass
Show notes: stevendecuba.com/episode36
Can you believe 2020 it’s already over? Like... THANK GOD but also HOW?!?!
If you’re thinking about starting a business in 2020 and you’re feeling scared to take the jump, this episode is for you.
In this episode, Juliette shares with you her experience with The Intentional Personal Branding Program and how she said “F#CK it, I’m going to start my business” despite the odds stacked against her.
This episode is filled with mind-blowing moments, and I cannot wait to have you listen.
Register for the masterclass: stevendecuba.com/masterclass
Shownotes: stevendecuba.com/episode35
The mistake that a lot of people make is that they think that in order to grow on Instagram, you need to create more content. But that's a big fat mistake!
The truth is that it's not about posting more, it's about posting the right type of content.
Do you know what’s the most important factor on social media? Engagement.
And if you’re not connecting with your followers every single day, don’t expect them to engage with your account.
The problem is that a lot of people have no idea how to leverage engagement on Social Media.
But, not you!
Register for the masterclass: stevendecuba.com/masterclass
Shownotes: stevendecuba.com/episode34
One of the things I’ve learned from my mentor, James Wedmore, is that business happens in phases. And every phase requires new sets of actions, lessons, and achievements.
It’s just like a video-game. You start at level 1 and as you continue to level 2, there are new challenges you have to overcome. Then you get to level 3 and so on.
In this episode, Rocio helped me discover the fears that are holding a lot of millennials back from building a personal brand online. The good news is that fear is inevitable. But how we reframe the fear is what’s important.
Show notes: stevendecuba.com/episode33
Register for the masterclass: stevendecuba.com/masterclass
One of the common objections I get a lot is “Steven, I don’t have time for this…”
Well… Let’s talk about it.
Just like my business mentor, James Wedmore, says: “Business happens in phases. And every phase of your business requires different actions, mistakes, lessons learned, etc.”
Just like playing a video game. You start at level one and as you go to level two, you are presented with new challenges.
Meaning, what you did in the past, got you where you’re at right now. And in order to take your business to the next level, there are new required actions that you need to take.
Let’s talk about those stages...
Join the Intentional Personal Branding Program stevendecuba.com/waitlist
Did you know that you have a relationship with money? We all have...
Just like you have a relationship with your mom, dad, or with your coach– you also have a relationship with money.
And your relationship with money determines how much money you have and how much money you can make. Sounds crazy right? Stay with me...
Your relationship with money is determined by the beliefs you have around money. For most people, these beliefs present themselves as truth.
Learn more about your relationship with money here: stevendecuba.com/episode31
Join the Intentional Personal Branding Program stevendecuba.com/waitlist
Spending 3 months working on your website, choosing your branding color, or designing that perfect logo are the most common and most costly mistakes that you can make in your business when starting out.
Not only are they the most common mistakes, but also the biggest factors that are preventing you from actually growing your brand.
Let me explain…
Most people give themselves the excuse of not beingready, therefore they won’t show up at all for their business.
They give external factors more power than their ability to commit to their business.
I’ve seen so many people not doing the things that they know they should be doing, not because they’re not qualified to do it, but because they don’t believe they have what it takes to make it happen. They have limiting beliefs that prevent them from actually taking action.
Shownotes: stevendecuba.com/episode30
Free Personal Branding Guide: stevendecuba.com/personalbranding
Over the years, I’ve heard a lot of people blame the algorithm for their lack of engagement on Instagram.
They say things like:
“The algorithm makes it difficult for me to grow my brand online”
“I’ve already tried different things on social media, but every time there’s an update I lose engagement”.
“The algorithm sucks! Only people with a huge following can actually get engagement”
They blame everything on the platform and the algorithm without even having the audacity to look at themselves.
What I believe in:
Your reality is a reflection of your inner wisdom.
Your mind is the master power that creates your reality. And your brain is the one that tries to keep you safe from danger, from doing the uncomfortable, from actually taking the leap and make a change in your life…
Basically, it’s a constant battle between your brain and your mind.
However, once you understand how the algorithm behaves and the factors that influence the algorithm, then you can start showing up on social media more strategically. It’s way easier for you to show up every single day and know exactly what to do that delivers real and tangible results.
I know how busy you are and I don’t want social media to feel like yet another thing to do on your long list of to-dos. If you only have 1 hour a day to show up for your business on social media, I want you to understand the most important things about the algorithm so that you can show up more effectively and use your time wisely.
What I’ve learned as I built my presence online, is that people like to see the real you.
If you’re a life coach, yoga instructor, wedding planner, or simply you have an online presence, you need to regularly take professional photos of yourself.
Having professional branded lifestyle photos can massively uplevel your business. Especially, when you know when and where to use them. How you show up online is going to directly affect your bottom line.
With really good lifestyle photography, the image tells a story and your ideal audience is going to be drawn to you in a way that you just can’t accomplish with generic stock images, these are so impersonal. You know how important first impressions are.
You got to show your face in these images. People need to see your face.
Free Photography Guide: stevendecuba.com/personalbranding
Shownotes: stevendecuba.com/episode28
Aiden is a 12-year-old entrepreneur that started this journey when he was 8. Now, I remember when I was 8 years old, I was outside playing with mud and playing hide and seek with my neighbors.
Entrepreneurship? How the heck do you eat that?!
I grew up in a small town in Aruba where entrepreneurship wasn’t a thing. In fact, I grew up in a family that was only taught that a 9-5 job is the way of life.
But thanks to the internet, I’ve discovered that there’s so much more than having a 9-5 job and building the corporate ladder.
Basically, I had to figure out all by myself. (thanks to all those all-nighters and YouTube videos that taught me all that I know)
It’s so amazing to see how some entrepreneurs start a really young age and use social media platforms to share their message. When I met Aiden, I knew I wanted him to be on the Podcast.
There’s something about his energy that I believe will inspire a lot of people and I hope you’re one of them.
Show notes: stevendecuba.com/episode27
One of the questions that I’ve received on my weekly Instagram live sessions is: “Hey Steven, I saw that there’s a new update on Instagram, Instagram Reels, and a lot of people are starting to use it already. Do you think I need to use Instagram Reels too?! I don’t want yet to do ANOTHER THING!! There’s so much to do!!”.
And I think this question was really interesting because as entrepreneurs, we’ve decided that we don’t want to work at a 9-5 job, we want to be our own boss and we’ve decided to work on our own terms.... ← that’s a BIG DEAL right there!
Let’s chat about how you can use Instagram Reels for business.
Show notes: stevendecuba.com/episode26
If you’ve been here for a while, you know that last month I’ve launched my brand new online program: Intentional Personal Branding.
But before officially launching this new program, I’ve decided to host a beta launch. This will help me validate my offer and get a small group of people, at a discounted rate, to give me all the feedback that I need to make this program successful.
While this something completely new for me, it also was a BIG DEAL for me! I’ve invited a total of 20 Founding Members to my program and in this episode, I’ll take you on a behind-the-scenes of what happened during the promotional week.
This is something completely new that I’ve done so I’d love to hear your feedback on this episode! Head to stevendecuba.com/episode25 for the show notes.
Kristy Yoder is the founder of Smart VAs - a virtual assistant agency that helps busy entrepreneurs get their life back.
Being a multi-skilled leader, she humbly worked her way up from being a freelance virtual assistant and digital marketer to becoming an entrepreneur.
In this episode, Kristy shares her story about moving from the Philippine to the US and her adjustment as an entrepreneur. She also shares why it's important to have a mission and vision when starting out a business and how a virtual assistant/outsourcing can help grow your business.
Shownotes: stevendecuba.com/episode24
Megan Nolan is a personal trainer and yoga instructor with over 14 years of experience. Her mission is to help busy entrepreneurs use their Yoga practice to intentionally step into and embody their strongest, most courageous, resilient, and empowered selves so they can take inspired action in their business.
In this episode we cover:
- When did you start doing what you’re doing?
- Can you talk more about why it is important to have exercise routines as a component of our business strategy?
- I am someone that works behind my laptop a lot, what can I do every day to avoid so much back pain?
- How Megan is practicing gratitude for over 1000+ days.
- How has gratitude helped her as a business owner?
Read the show notes: stevendecuba.com/episode23
A lot of you have been asking me how I’ve built a personal brand on social media that actually gave me the opportunity to turn my passion for photography, my full-time career.
For that reason, I’ve decided to put together a BRAND NEW TRAINING designed to help you achieve the same thing!
My goal is to help busy creatives build a personal brand on social media so that they can make a living from their passion.
I’m planning to sell this program in September 2020, when it’s complete, but I’m inviting a small group of Founding Members to go through the training in real-time as I create it.
But there’s a catch: I’m only accepting 20 Founding Members to my online program… (and the doors are closing on 25th of August 2020.
Have you ever felt this way?
You’re showing up on social media, you’re posting occasionally, you already have your website online, people are visiting... but still, you’re not working with a certain type of client that will help you take your portfolio to the next level.
I mean, at least you’ve got some followers and people are visiting your website… you’re doing the work! (give yourself a pat on the back, you’re doing it!)
But, still, you’re not working with your ideal customer.
It’s like you’re always busy, doing all the things, trying to make everyone happy, but at the end of the month, you feel so undervalued.
Have you ever felt this way? Let’s chat!
Show notes: stevendecuba.com/episode21
Let me the first one to say: it doesn’t matter. Perfectionism is subjective. The way you judge your content is TOTALLY different than the way your audience would judge your content. You may think that your content is not good enough, you might see the little things in your craft… but trust me, those are the things that ONLY YOU are looking at. The reason you’re looking at these small details is that you’ve been doing your craft for a long time already and you see all the little pieces. You might think that something is beautiful, I might think it’s ugly… who wins the argument? None of us. We both have different views and BOTH are OKAY. So if we know that perfectionism is subjective… and STILL, we’re not showing up on social media… then it should be about something else… Read the show notes here: stevendecuba.com/episode20
Did you know that building a personal brand on social media is the best way to build trust with your audience, convert them into leads and ultimately into paying customers?
If you’re looking for a way to build a personal brand online and finally start attracting your ideal customers, then, friend, this might be for you!
Building a personal brand on social media with a strategy gives you the opportunity to work with your ideal customers, to FINALLY be profitable doing your passion, and to make more impact on the world.
Do you know what happens when you make more impact on the world? You make more money. And when you make more money. You make more impact.
So, if you want to change the world by doing the things that YOU LOVE, you may want to build a brand online.
But, I know what you’re thinking…
How many times have you heard that building a brand on social media takes too much time and energy?
I’m here to tell you that that’s NOT TRUE.
Here are the 3 BIGGEST SECRETS on Building a Personal Brand Online.
Show notes: stevendecuba.com/episode19
What would it feel like to wake up every morning to the realization that the life you are living right now is the one you once only dreamed of?
Image opening your eyes in the morning. You’re waking up on your comfortable bed, in your dream home, living in your dream location.
You’re smelling your hot coffee and head over to your home office to check in on all of the sales you made while you slept the night before.
You then open your phone and you see a ton of notifications from your dream customers on social media.
How good would it feel to FINALLY have what most spend their life seeking and never obtaining: a true sense of FREEDOM.
Click here to read the show notes.
As a creative, I used to tell myself that I need to create more content in order to attract more people to my business, and eventually they will send me a DM or an email and we will end up working together.
What I’ve realized is that being creative is one thing, and being a business owner is another thing.
As the creative, I’m responsible for the content that I produce. As the CEO of my business, I’m responsible for the profitability of my business.
What would you think would happen if I’d kept wasting my time creating more and more content but not really seeing any results?
Exactly, I’ve ended up in a burnout, disappointed, and to a point of giving up.
And, I don’t want that for you. Let’s chat!
Read the show notes here.
“You are not ready to show up for your dreams”
That’s what the old me have been telling myself for over 4 years.
See, back in 2016 when I moved to The Netherlands to pursue my business degree. In reality, I was just playing it safe.
I was scared of showing up for my dreams, I was worrying too much about what other people would say so I ended up showing up from a place of fear.
What I’ve realized is that having one leg in and one out wasn’t serving me and my business well. I wasn’t booking consistently, I was just trying to fill my calendars with things to do and not actually doing the things that are IMPORTANT for my business (you know, the things that ACTUALLY make money!).
So, what was stopping me? Fear.
Let’s chat friend!
Show notes: stevendecuba.com/episode16
Holly has built a multi-six figure consulting business and she liberates creatives from bad corporate bosses in favor of being their own boss as a freelancer through her program, The Consultant Code.
She’s also the host of The Everyday Entrepreneur Podcast, a relaxed business podcast filled with real talk and actionable tips from authentic yet humble entrepreneurs.
In this episode, we chat about the most common fears that struggling entrepreneurs go through as they’re trying to start their own business. How to overcome those fears and some actionable steps to take today to build a brand online and leave your corporate job.
Get all the links at the show notes: stevendecuba.com/episode15
Do you need a big list or a lot of following to launch your online business? What exactly do you mean by launching an ‘online business’? Where do I launch it? How do I make my first launch easy and fun? All these questions (and more!) are answered in this episode!
My friend Ken Westgaard, from the OMG I’m Launching Podcast, shares all the best practices of having FUN as you’re launching, how to overcome your biggest challenges during your launch and so much more.
Ken is the industry go-to for executing highly profitable launches that are easy and fun. His simple 4 step process allows clients and students the ability to plan, launch, review, and improve their course and membership launches so that they can blast off to exceeding their goals.
Read the show notes here.
Did you know that there are Brain Traps that hold us back from believing in ourselves, creates more negativity, and get in the way of achieving long term goals? In this episode of the Steven de Cuba's Podcast, Dr. Adina McGarr-Knabke covers the 3 brain traps that keep individuals from being actionable.
Dr. Adina McGarr-Knabke is a licensed clinical psychologist in private practice in Santa Barbara, California. She specializes in anxiety, eating disorders, and addiction, but has a particular interest in helping busy professional women become more empowered to live their valued life, without being burdened by anxiety, unhealthy coping mechanisms, or negative mindsets. She has presented on The Neurophysiological Aspects of Addiction, Eating Disorders, Body Dysmorphic Disorders, and Affect Regulation.
If I had a euro for every time someone told me:
“I need a lot of followers to start a personal brand on social media”
I’d probably be a millionaire by this point.
See, a lot of struggling entrepreneurs think that having a lot of followers means making more sales.
But, how many times have you seen people with more than 10K followers but are NOT getting any engagement, let alone making any sales?
How many times have you seen people BUYING followers because they think that having more followers means making more sales?
Let me ask you something: Do you buy from someone that has a lot of followers? Or, let me rephrase that: Do you buy from someone BECAUSE they have a lot of followers?
Probably not, right?
So, if we know that followers are NOT the main reason people are buying. Then the proof is there. You don’t need a lot of followers to grow a successful business online.
“Okay, Steven, so what do we need?” (👈...that’s you!).
Well, friend, I’m glad you asked.
At the end of this episode, you will leave knowing exactly what to do on social media so that you can actually attract your ideal customers and convert them into paying clients.
Are you ready?
Shownotes: stevendecuba.com/episode12
Dr. Peggy Malone is a health care provider who encourages her patients every day to create better habits associated with their health and wellness. She is wife to the hilarious and heavily bearded John, with whom she takes many adventures as well as Cat Mom to the fluffy ragdoll Amigo. Dr. Peggy is also a human being on a mission to create better habits for herself and by doing so, she hopes to inspire others to take up the challenge with her!
In this episode, Dr. Peggy introduces the idea of creating keystone habits and how this can be a HUGE positive snowball effect for your personal life and business. How we can choose the new habits you want to take on, the new person you want to be, and even the new life you want to live. Choosing your words wisely is definitely one of the touchpoints of this conversation and a lot more.
Did you know that content marketing is one of the best ways to generate traffic on your website, convert this traffic into leads and ultimately into paying customers?
If you’re looking for a way to repurpose your content to save time, stress and energy – well, friend, you’ve come to the right place!
Repurposing your content can be an amazing way to show up consistently online, connect with your audience and attract more eyeballs to your business. On top of that, you will show up every day online knowing exactly what to post, what to say and how to engage your audience.
You go from not knowing what to post to be a professional online marketeer.
I know it sounds crazy: because how many times have you experienced when you’re planning a post for Instagram, for example, you spend hours trying to choose the best image (so that you’re feed is curated), but also the right photo to match with your caption.
While showing up is important, not communicating your message effectively and engaging with your audience, is not going to convert them into paying customers. I’m going to share with you my exact framework of how I repurpose my content to make sure I’m connecting with my audience in different ways.
Read the show notes here: stevendecuba.com/episode10
Download the repurposing your content PDF here: stevendecuba.com/repurpose
Susan Jimenez is a video strategist, personal brand expert with video marketing, and she also teaches camera confidence. She's been doing production videos since 2003 and though so much has evolved over time, there are so many new mediums and social media platforms these days. However, storytelling has never gone, and finding your voice, using authenticity to share your video style is more important than ever.
Susan helps coaches, course creators, busy female entrepreneurs get unstuck with video marketing overwhelmed by sharing her insights on how storytelling and finding your video style can be your roadmap to being more visible with video so that you can leverage video marketing to get quick results and make more revenue. But also how to create authenticity content with intention so that it is worth the follow and get you leads.
Check out the show notes: stevendecuba.com/episode9
When I first started this podcast, my goal was to be more open and transparent with you. I want to share what are the things that I’m going through as a business owner and I want to share my journey with you. I’m by no means an expert. I’m just a passionate entrepreneur who is trying his best and by sharing my story I’d like to let you know that you’re not alone.
Honestly, I waited so long to record this episode. Because I didn’t know what I wanted to share, to begin with. This episode is about my story. My journey. What I’ve been through. This is not an inspirational episode nor a sobbing story. This is me just being open with you.
Show notes: stevendecuba.com/episode8
Dara is a 20-year restaurant industry worker, a single mother hell-bent on raising a son who understands the rules of wealth, has a plan to achieve it and the mindset and community relationships to leverage that wealth for greater community impact. She’s on a mission to help 10,000 kids grow up to be financially confident, impact-driven and community-focused.
In this episode of The Steven de Cuba Podcast, Dara shared how she used life challenges and past traumas to deter her from pursuing audacious dreams, how she let her circumstances meant something about who she was and what was possible and impossible for her. But now she sees those challenges as the breeding ground for her passion and purpose of helping everyday families raise financially confident, impact-driven children.
In this episode, she shares who her son is and their relationship with each other as her brand identity, to attract her ideal clients and how she booked her personal branding photographer because she understood who they were to their core and the message they are trying to convey through their brand.
Shownotes: stevendecuba.com/episode7
I want to start by saying that personal branding photography is not simply having your photos taken for LinkedIn. That’s considered more like a portrait session. But not this. This is something different.
Doing a personal branding photoshoot means having on-brand professional photos that represent your business, your message and that attracts the right type of audience.
But, I know what you’re thinking: planning a photoshoot can be daunting. There are so many ideas online, your Pinterest board is filled with inspiration but still, you have no idea where to start.
But here’s the important part: the amount of time you spend planning your personal branding photoshoot will determine the success of your photoshoot.
There are some aspects of planning a personal branding photoshoot that would determine the level of success of your photo session.
I know how it feels having so many ideas but now knowing where to start.
There are so many things you’d like to do that it can easily turn into overwhelm.
But not you, friend. And, for sure, not today.
Because today, I’m going to guide you on a step-by-step process on planning your personal branding photoshoot. Get your guide at stevendecuba.com/personalbranding
Today, we’re talking about two of my favourite things: Instagram and Business.
Instagram has been one of my strongest marketing tools that have worked for my business. Instagram has helped me make my business more personal, attract the right type of audience and convert my followers into paying customers.
And that’s exactly what I want for you too.
In this episode, I’m going to give you 3 ways you can use Instagram for your business.
Visit stevendecuba.com/episode4 for the show notes.
Larissa Bermudez studied communication and PR in Costa Rica and has her own business that is dedicated solely to PR. She’s also the female news anchor at TeleAruba and was part of a really successful morning radio show for 6 years, that's where people started to get to know her a little better, and yes – popularity came along with it.
In recent years, Larissa started to build a personal brand on her social media channels and created a community of followers that has transformed into her family. In this episode of Steven de Cuba’s Podcast, I got the opportunity to interview Larissa. I have to be honest, this interview is just like two friends sitting down and having a conversation about life, marketing, social media, building a personal brand and so much more.
Larissa’s Instagram
Larissa’s Facebook Page
Larissa’s YouTube Channel
Click here for show notes: stevendecuba.com/episode5
Bibi-Jane moved from Aruba to Amsterdam at 17 years old with one goal in mind, get her bachelor's in Forensics. Four years later she checked that off her list. But during those four years, her interests took a turn. I guess that could happen if you choose what you want to do for the rest of your life at 17, right? This inspired her to start her own podcast, The Algorithm Of Life, where guests share their career stories and they discuss all the things people deal within their twenties.
Bibi-Jane currently works full-time as a Manager In Training at the first Hollister in Amsterdam opening soon. When she’s not recording a podcast episode or working at Hollister, she’s sharing her outfits and love for thrifting on her Instagram.
In this episode of The Steven de Cuba’s Podcast, I got the opportunity to interview Bibi-Jane, where we talked about her experience moving from a small island, Aruba, to The Netherlands and how she discovered her passion for something completely different than what she wanted to study beforehand.
Show notes can be found at stevendecuba.com/episode2
In the third episode of The Steven de Cuba’s Podcast, I’ve gotten the opportunity to interview Rocio Burgos and talk about her entrepreneurial journey, her experience working in the even industry and all the amazing projects she’s been working on. Rocio is a multi-faceted young professional with passions in different areas while exercising different roles. It is for this reason that the word dynamic is so personal to her; because of the dynamism in her, she’s able to achieve personal and professional progress.
As a Communications Professional with a passion for content writing and digital marketing, she always seeks to understand on a deeper level through diversified knowledge. Developing, presenting and innovating an organization's brand standard, creating content that is relevant, informative and one that prompts action to drive sales. In the area of public speaking, she’s been able to further develop her skills by hosting the weekly podcast Millennial Mindset. In this podcast, millennial industry professionals share insights on topics that are relevant for personal and professional development.
Read the show notes here: stevendecuba.com/episode3
I remember when my dad bought his new camera, I immediately took the old one. I signed up to the university of Google and Youtube quickly made that camera my best friend.
Okay, so you probably have no idea who my dad is. Heck, probably have no idea who I am. So, let me start by introducing myself...
In this episode, I share with you how I discovered photography and how I used my Facebook page to start my business.
Check out the show notes at stevendecuba.com/episode1
Hey, my name is Steven de Cuba, I’m a photographer, an entrepreneur and your podcast host. This podcast is for ambitious entrepreneurs (in the making) who’d like to turn their hobby into a business. In this Podcast, I will share behind-the-scenes about my entrepreneurial journey, I will interview other business owners and share tips on how you can achieve your biggest goal. I hope this show entertains you, but most importantly, inspire you to follow your wildest dreams. This is The Steven de Cuba podcast.
stevendecuba.com/podcast