It's Always Day One: Recent Episodes

It's Always Day One

My name is George Reid; a former Amazonian turned Amazon consultant.Each week you'll hear top consultants, brand owners, agencies, and Amazon employees share their answers to basic, yet fundamental questions you should be asking yourself about your Amazon business.

How Will Sponsored TV Impact Amazon AdvertisingChapters00:00 The Rise of Sponsored TV in Advertising02:57 Understanding the Target Audience for Sponsored TV04:29 Evaluating Performance and ROI of Sponsored TVTakeaways Sponsored TV ads have shown high efficiency since their launch. Video completion rates for Sponsored TV are impressively high at 98%. Sellers should prioritize Sponsored TV for new product launches. Amazon is improving targeting options for Sponsored TV. Sponsored TV can be a cost-effective alternative to DSP ads. Interactive videos are essential for Sponsored TV success. Amazon offers free video creation services for Sponsored TV campaigns. Data visibility for Sponsored TV is currently limited. Revenue from Sponsored TV campaigns can be significant. Amazon plans to enhance data reporting for Sponsored TV in the near future.#itsalwaysdayone

This podcast highlights the key pitfalls brands face in Amazon Advertising and how to address them for better performance and ROI. It emphasizes the importance of defensive strategies, well-structured campaigns, and leveraging diverse ad types. By avoiding these common mistakes and iterating consistently, brands can unlock growth and maximize their ad spend on Amazon.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to...

In this conversation, Himanshu Verma and Prem Gupta delve into the concept of wasted spend in marketing, emphasizing the importance of defining goals and metrics for success.They discuss how keyword relevance plays a critical role in optimizing ad spend and achieving better marketing outcomes.The dialogue highlights the need for a strategic approach to spending, where not all expenditures without immediate sales are deemed wasted, and the significance of aligning marketing efforts with overal...

In this episode, we discuss the significance of video ads on Amazon, emphasizing their ability to enhance engagement and improve returns on ad spend.We also explore various strategies for creating effective video content, the importance of split testing, and the latest trends in video advertising.The conversation highlights best practices for maximizing CTR and the necessity of data-driven decision-making in video marketing.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow m...

In this episode of Amazon Week, we dive into the latest Amazon developments that every seller needs to know. We start with a case study showing how data-driven ad strategies turned stagnant 5% growth into a 121% increase in just five months. Plus, it's your last chance to join our Amazon video advertising webinar on October 10th—don’t miss out on templates and training to up your video ad game.We also cover Amazon’s new Video Reveal feature for brand stores, the impact of adding seller feedba...

In this episode, Himanshu and Prem discuss the intricacies of budget optimization in PPC advertising, delving into the importance of strategic budget allocation, the significance of ad type level budgeting, and the utility of budget rules.

Common mistakes in budgeting practices are also addressed, providing with valuable insights into optimizing the advertising strategies for better ROI.

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In this week’s episode of Amazon Week, we explore the latest innovations that are set to change the game for Amazon sellers in 2024. From Amazon’s introduction of AI assistant Amelia for independent sellers to the launch of the Veeqo Profit Analyzer, we break down how these tools can streamline your operations and boost your profits.

We’ll also discuss Amazon’s partnership with PayPal, the extended BFCM sale, and key insights to prepare for Q4. Plus, we’re diving deep into Amazon’s enhanced advertising strategies, such as the new Rufus AI ad placements, and why audience-driven content is more important than ever.

Whether you’re looking to optimize your campaigns, leverage AI tools, or make the most of upcoming sales events, this episode is packed with actionable insights to keep you ahead of the curve.

Tune in now, and don’t miss out on the strategies that could make a real impact on your Amazon business.

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In this episode, we dive deep into one of the most critical aspects of Amazon Advertising—campaign structure. George breaks down why having a clear, organized ad structure is essential for scaling your business and boosting ROI. From segregating individual product campaigns to managing broad, phrase, and exact match types, we cover it all.

We’ll talk about:

How to avoid common campaign mistakes like lumping products together
Effective keyword segmentation and why less is more
The power of portfolios for tracking spend and performance
Broad Match Modifiers, auto campaigns, and more

If your Amazon campaigns feel chaotic or underperforming, this episode is your blueprint for optimizing and scaling smartly.

Tune in now and learn how to structure your campaigns for better data, higher conversions, and smarter spend.

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In this episode, we dive into the most important updates you need to know to stay ahead. From Amazon's image overhaul in search results to the new ASIN Search feature in Business Reports, we break down how these changes impact your strategy. We’ll also cover why broad match modifiers and multi-layered ad campaigns are crucial for expanding reach and protecting your brand.

Plus, we explore the newest Community Updates, including Amazon’s “Five Box Rule” for optimized shipments, the shift towards audience-based targeting with Amazon’s AI personal shopper, and Canva’s Amazon Ads app integration for smoother campaign management.

Tune in to get the insights that matter and make sure you’re ready to dominate the Q4 sales season.

Don’t forget to subscribe to our newsletter for more in-depth strategies and solutions.

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In this episode, we delve into the intricacies of campaign structure in advertising, emphasizing its critical role in optimizing ad spend and improving return on investment.

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Welcome to the inaugural episode of our new biweekly podcast, where we bring you insider strategies straight from two ex-Amazon pros with over 8 years of experience managing multi-million dollar accounts.

In this episode, we’re tackling Product Targeting (PT) campaigns—an essential part of both defensive and offensive Amazon advertising strategies. But here’s the catch: many advertisers are leaking money due to poorly optimized PT campaigns. We’ll break down why this happens, how to identify wasted spend, and what you can do to maximize the efficiency of your campaigns.

You’ll learn about the importance of Exact vs. Expanded targeting, how to leverage key Amazon reports for better performance, and why conventional defense campaigns might not be enough to protect your Product Detail Page anymore.

If you’re ready to tighten up your strategies and stop wasting money, this episode is packed with actionable insights you can’t afford to miss.

Tune in now, and don’t forget to subscribe to our LinkedIn newsletter for an in-depth analysis of Amazon advertising topics delivered every two weeks.

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In this week’s episode of Amazon Week, we’re delivering the latest updates and strategies you need to stay ahead in the ever-evolving world of Amazon. From optimizing your ad campaigns to harnessing the power of AI with Amazon’s new Rufus chatbot, this episode is packed with actionable insights.

We’ll cover the importance of a structured approach to ad targeting, why proper campaign structure is crucial for account management, and how Amazon’s new promotion features can protect your profits during sales events. Plus, we’ll dive into why your Amazon Storefront might be your most underutilized resource and how optimizing it could significantly boost your sales.

Whether you’re gearing up for Q4, exploring new AI-driven strategies, or just looking to refine your current tactics, this episode has something for every Amazon seller.

Tune in now to get the latest strategies and don’t forget to subscribe to our email newsletter at gbmedia.io for more curated insights delivered straight to your inbox.

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In this episode of Amazon Community Updates, we’re cutting through the noise and delivering the essential updates that will keep your Amazon business on track in 2024. From maximizing your DSP strategy to navigating Walmart’s emerging e-commerce potential, we’ve got the insights you need to stay ahead.

We dive into creative solutions for product certification challenges, why your ad campaign structure is crucial, and how to optimize your Amazon Brand Store for profitability. Plus, we tackle the importance of mobile optimization, the risks of Cost Support Agreements, and the rising significance of long-tail keywords in the AI-driven marketplace.

Whether dealing with FBA capacity limits, rethinking your ad targeting, or exploring new opportunities at Walmart, this episode is packed with actionable advice to help you adapt and thrive in a rapidly changing environment.

Tune in now, and don’t forget to subscribe to our email newsletter at gbmedia.io for more curated insights delivered straight to your inbox.

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In this episode of Amazon Week, we’re diving into the latest must-know updates that can significantly impact your Amazon business. From boosting sales with Premium A+ content to capturing the growing Spanish-speaking market, we’ve got all the insights you need to stay ahead.

We cover key strategies like optimizing your storefront for higher conversion rates, avoiding the pitfalls of Broad Match Keyword Targeting, and making sure your main images are driving maximum impact. Plus, learn about Amazon’s new coupon features, how to influence Rufus, the AI assistant, and why strong content is essential for standing out on the digital shelf.

Whether you’re fine-tuning your ad campaigns or planning your Q4 strategy, this episode is packed with actionable tips to help you navigate Amazon’s ever-evolving landscape.

Don’t miss out—subscribe to our email newsletter at gbmedia.io for more in-depth strategies delivered straight to your inbox.

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In this episode of Amazon Week, we dive into the latest updates and actionable strategies that are crucial for your Amazon business. From a powerful case study in the shoe category that slashed TACOS from 14% to below 10%, to how a brand saved over $20k in wasted ad spend with one insightful report, we cover it all.

We’ll explore Amazon’s new features, including brand stores as landing pages for Sponsored TV campaigns, a $50 fee for Prime Exclusive Discounts, and the impact of reviews on product performance. Plus, we discuss how to optimize your ad campaigns with the latest keyword targeting filters, and what you need to know about Amazon’s tightened international returns policy starting this September.

Whether you’re looking to enhance your Amazon strategy, prepare for Q4, or stay ahead of the latest trends, this episode is packed with valuable insights to help you succeed.

Tune in now, and make sure you’re up-to-date with the latest Amazon strategies.Subscribe to our newsletter

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Discover the latest enhancements to the Marketplace Product Guidance dashboard, now loaded with more data and deeper insights to help you successfully expand your offerings globally.

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In this episode of Amazon Week, we dive into the latest must-know updates and strategies to keep your Amazon business ahead of the curve.

We cover everything from Amazon’s revamped product bullet point rules to a $33k boost in ad revenue achieved in just two weeks. You’ll also hear about the upcoming holiday peak fulfillment fees, the game-changing FBA Grade and Resell service, and why Sponsored Brand Video ads are outperforming the competition.

We also highlight Amazon’s new control over the Buy Box, smarter keyword suggestions, and the critical metrics most sellers overlook in their PPC campaigns. Plus, discover how Amazon Brand Metrics and Amazon Inspire can transform your product discovery and customer engagement strategies.

Whether you’re optimizing your ad spend, improving product listings, or managing returns more effectively, this episode is packed with actionable insights to help you scale your business on Amazon. Tune in and stay ahead!

Don’t miss out—SUBSCRIBE NOW to keep up with the latest Amazon strategies!

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In this episode of the Amazon Insights Podcast, recorded on August 21, 2024, we deliver the latest updates and strategies essential for success on Amazon.

Tune in as we cover Amazon’s new international returns policy, tips for improving Sponsored Product rankings, the importance of clear product images, and much more. Whether you're looking to optimize your ad spend, enhance your product listings, or navigate recent changes to Amazon’s vendor model, this episode is packed with valuable insights to keep you ahead of the curve.

Don't miss out—subscribe and stay informed!

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In this episode of Amazon Community Updates, we explore the latest developments shaping the Amazon marketplace as of August 17, 2024.

From advanced tools like ASIN-level Store performance analysis to Amazon's new review monitoring safeguards, we cover the essential updates every seller and advertiser needs to know. We also dive into how Amazon Inspire is revolutionizing content strategies and why AI's role in daily tasks might not be as efficient as once thought.

Listeners will gain insights into protecting sales from resellers, optimizing PPC strategies, and navigating new FBA constraints ahead of the holiday season. We also discuss the importance of readable images in e-commerce, the power of video ads, and Amazon's latest pricing strategies that can drive sales velocity. This episode is packed with actionable advice to help you stay competitive in the ever-evolving Amazon landscape.

Whether you're looking to enhance your ad performance, safeguard your brand, or simply keep up with Amazon's latest policies, this episode provides the critical information you need to succeed.

Tune in to stay informed and ahead of the curve in the Amazon community.

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In this episode of Amazon Community Updates, we cover key developments as of August 13, 2024.

Including effective ROAS strategies, new inventory evaluation options, and the latest on Amazon’s AI-driven shopping technology. Stay informed on critical compliance deadlines, ad campaign tips, and how TikTok’s integration with Amazon could transform e-commerce.

Tune in for these essential insights to optimize your Amazon strategy.

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In this episode of Amazon Community Updates, we cover crucial new tools and strategies for sellers, account managers, and brands.

Highlights include Amazon's new performance anomaly detection tool, a shift in focus from rankings to profitable sales, enhanced seller support, and innovative ad formats. We also explore long-term strategies for better vendor margins, the importance of A+ Premium and video content, optimizing PPC campaigns, and Amazon's latest digital services fee. Plus, we delve into AI-driven image requirements, split testing, the significance of the main image, Q2 results, and the use of Mobile Ready Hero Images.

Don't miss these essential insights!

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Welcome to the Amazon Weekly Update Podcast! In this episode, we dive into Week 32 of 2024, featuring key insights, updates, and strategies for thriving on Amazon.

Case Study Highlights:

Advertising Revenue Boost: Learn how we increased advertising revenue from $400k to $1.4M per month in just four months with GB Media.
Sales Growth: Discover how two niche products achieved 180% year-over-year growth, with PPC sales rising from £2.5k to £15k.

Amazon Design System V2: Now available with A+ Premium desktop and mobile features for a one-time fee of £99.

Stay informed and implement these strategies for success on Amazon. Subscribe to our email at georges.blog/subscribe for more updates.

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In this episode, Prem and I dive into last year's Prime Day performance, sharing our key observations and insights. We discuss the strategies that drove success and how you can leverage these learnings to plan effectively for this year's event. Tune in to discover actionable tips and tactics to maximize your Prime Day impact!

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In this episode, we delve into the most recent and exciting developments from Amazon. Discover the enhancements to Brand Tailored Promotions, allowing you to target high-intent customers post-Prime Day.

Learn about Alexa's generative AI upgrades, revolutionising the shopping experience with intuitive and personalised features. We also discuss the impact of separate listings and variations on ad performance, and the major updates from Amazon Ads unveiled at Cannes.

Additionally, explore the new look of Amazon's SERP badges, the innovative Image Generator API, and strategies to reach Prime Day shoppers using AMC and DSP.

Tune in for all these insights and more to stay ahead in the e-commerce world.

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In this episode, we dive deep into the world of vCPM (viewable Cost Per Thousand impressions) and uncover why these numbers can be misleading if you don’t understand the attribution model behind them. Join us as we break down the intricacies of vCPM, explore common pitfalls, and provide insights on how to accurately interpret these metrics for better advertising decisions.

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In this episode, we dive into the critical metrics that are often overlooked but can significantly impact your account success. Discover the hidden gems in your data that you may be missing out on and learn how to leverage these insights to enhance your strategy.

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In this episode, we dive into the power of Sponsored Display Videos for Amazon sellers. We explore how these visually engaging ads can transform your advertising strategy.

Learn about the key features, including targeted advertising, flexible placements, and performance metrics, that make Sponsored Display Videos so effective. We'll also cover the benefits like enhanced engagement, improved conversion rates, and compelling brand storytelling.

Discover best practices to ensure your video content is high-quality, concise, and optimized for cross-device reach. Plus, get a step-by-step guide on setting up your Sponsored Display Video campaigns, from choosing the ad format to defining your target audience and optimizing performance.

Struggling to scale your video ads? We've got exciting news! We're partnering with a Canva ambassador to create video ad templates for Amazon as part of the new Canva/Amazon collaboration beta.

Tune in to learn how you can access these templates and streamline your video ad creation process.

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In this episode, we cover new strategies for advertising non-Amazon products, alternatives to testimonial images, boosting Amazon Posts, ad performance after restocks, fixing broad match issues, using sensory words in descriptions, Prime Day 2024 insights, split testing images for sales, simplifying Amazon SEO, including flavour in main images, defending brand budgets, optimizing listings, using the Category Insights dashboard, automated ad optimization, and improving Brand Store quality.

Tune in for more tips and insights to help you thrive on Amazon.

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Join us in this episode as we dive into the latest advancements in Sponsored Display advertising.

Tune in for more updates and insights from georges.blog.

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In this episode of Amazon Community Updates, we cover the drawbacks of SD cost control campaigns, enhancing store engagement with background videos, the importance of video content, accessing hourly data for sponsored campaigns, new Brand Metrics categories, and the impact of Amazon deals on PPC conversion rates.

Learn how to avoid low inventory fees, the benefits and considerations of Amazon's premium beauty program, AMC's new High-Value Audiences beta feature, and Amazon's updated compliance policy.

We also discuss the pressure from new fees, the difference between Manufacturing and Sourcing data views, the importance of scaling Auto and Category campaigns, the cost-effectiveness of Top of Search ads, and optimizing title images for increased profits.

Tune in for more insights.

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Today's episode of Amazon Community Updates with insights on "Share of Wallet" analysis in Amazon Marketing Cloud, Prime Day preparation tips, Walmart's new Display Self Serve ads platform, Amazon's autoplay video ads, Walmart's Digital Landscapes tool, SAS account manager case escalation, targeting high-intent keywords, addressing profitability issues, boosting click-through rates, launching a brand on Amazon, optimizing listings, analyzing competitor ad clicks, Elgato's price parity strategy, balancing product visibility, Customer Loyalty Analytics dashboard, Amazon's crackdown on poor-quality listings, and advertising higher-priced products.

Tune in for more updates and insights from georges.blog.

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In this episode of Amazon Community Updates, we cover effective Amazon ad strategies, the power of storytelling in sales, the risks of focusing ads solely on bestsellers, and Amazon US's new Complementary Product Sets feature.

We also explore the expansion of video ad options, enhancements in shopping comparison tools, and the benefits of streamlining PPC campaigns. Discover Amazon's AI initiative for product quality, the complexities of switching to direct trading, and the nuanced relationship between ACOS and profitability.

Learn about new ad features, agile budget allocation, tracking high-value customers, compliance tips for supplement sales, targeting Subscribe & Save audiences, and optimizing Amazon listings.

Finally, we share insights on cutting creative costs with AI, a successful PPC overhaul case, mobile Premium A+ examples, and a costly lesson on Amazon placements.

Tune in for the latest insights and strategies to elevate your Amazon business.

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In this episode, we dive deep into the intricacies of bid management on Amazon. Join us as we discuss the essential aspects of optimizing your bids to maximize ad performance.

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Join us in today's episode of Amazon Community Updates as we dive into the latest strategies and news affecting Amazon sellers.

Today's episode covers optimizing bids with inventory levels, boosting sales with Premium A+ Content, immersive shopping with BeyondXR and Lego Friends, avoiding Amazon listing errors, improved navigation UI, converting cart abandoners, updated FBA return policy, enhancing visibility with auto-targeting, tackling cart abandonment, strategic planning for sales growth, rethinking AMC's effectiveness, the new FBA inventory tool, improving search visibility with coupons, the performance of Top of Search ads, rule-based bidding, tracking inventory trends, flagging high-return items, premium beauty brands on Amazon, and managing ACoS.

Stay tuned for all the latest updates and insights.

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In this episode, we have 14 updates for you. Prime Day 2024 profit strategy. Amazon's new returns feature. FBA Analytics for inventory trends. Amazon Ads' new Audiences feature. Simplified SD campaign management. Non-branded search opportunities. Major FBA policy change. Google Ads' Performance Max for Marketplaces. Sponsored Brands ads with reviews. Fit Insights Tool in EU and IN. Product search journey insights. Product Listing Quality tool in Campaign Builder. Alexa's advanced AI upgrade. Canva's Amazon Ads connector.

Stay informed with the latest Amazon insights and updates. Thank you for tuning in to Amazon Community Updates.

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In this first episode of "Amazon Advertising Strategies" we explore essential strategies and innovations in Amazon advertising to boost your visibility, engagement, and profitability.

Discover how to:

Improve organic rank and reduce PPC costs with effective keyword strategies.
Design impactful Sponsored Brands Video (SBV) ads.
Target new audience segments with tailored promotions.
Utilize Sponsored TV ads for brand awareness.
Optimize ad spend by targeting inefficiencies.
Leverage Amazon’s latest content and ad innovations.
Balance automated and manual bid optimization.
Ensure your video ads meet placement specifications.
Maximize market share with Helium 10’s Market Tracker 360.
Choose the right ASIN targeting strategy for product launches.

At georges.blog, we are experts in Amazon advertising. Book an exploratory call with us today and let us help you excel in the world of Amazon.

Tune in for actionable insights and start maximizing your Amazon advertising strategy now!

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Join Prem and me from Georges Blog as we dive into the world of match types in our latest episode. We discuss their crucial role in ad campaigns and share an intriguing case study on how strategic budget allocation boosted ad performance. Tune in for insights and tips to optimize your own ad strategies!

Get a free audit on your account: https://www.georges.blog/audit

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In today's episode of Amazon Community Updates, we cover Amazon UK's MCF rate increase, optimising Amazon Ads, Prime Day discount strategies, new FBA fees, the latest SB ad design test, "Phantom Splits" issues, enhancing brand stores, DSP RoAS insights, campaign spending optimisation, the Product Opportunity Explorer, disruptions faced by Heather’s Tummy Care, and enabling Manufacturing view in Vendor Central.

Tune in for more insights.

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In this episode of Amazon Community Updates, we cover the struggles of a long-standing beauty brand, a new AI tool for dog food reviews, tips for enhancing product images, and the impact of viewable impressions on ad effectiveness.

We also highlight the increased value of Top of Search ads, the misleading nature of BSR, changes in Sponsored Brand Ads, Prime member benefits affecting pricing, opportunities for Prime Day, new logo requirements for Brand Registry, and the importance of clear product titles.

Tune in for the latest insights and tips.

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In this episode of Amazon Community Updates, we highlight Amazon's 7% eCommerce growth, Iams' successful DSP campaign, and the upcoming returns fee starting June 1st. Updates include the benefits of annual vendor negotiations, strategic PPC for high-ticket items, and Amazon's international growth potential.

Learn about focused promotions, the crackdown on policy violations, and Europe's vast market potential. Find out how Amazon's AI reduces shipping waste, boosts Prime Day sales with lookalike audiences, and the innovative interactive TV ads on Prime Video. Finally, the new enhancements to A+ Content, including Reviews and Add to Cart features.

Stay informed with the latest updates from Amazon.

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In this episode, explore the latest developments on Amazon. We cover effective strategies to improve margins, the impact of Amazon DSP on brand growth, and the potential market transformation with Amazon's expansion into South Africa. Updates also include changes to return fees, new app features, and tips for optimizing your product listings for increased engagement and efficiency.

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In this episode of Amazon Community Updates, we delve into 1 latest strategic enhancements and tools designed to maximize your presence and profitability on Amazon.

From leveraging Helium 10's Market Tracker 360 for improved market share to adopting new advertising formats like vertical videos, we cover essential tactics that can transform your approach. We also discuss the latest updates in AI-powered seller support, advertising optimizations, and the Subscribe & Save program adjustments. Whether you're a new seller or looking to refine your existing strategies, these insights are geared to help you succeed in the competitive Amazon marketplace.

Tune in to stay ahead with the latest Amazon tactics and innovations.

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Explore the latest developments in advertising on our podcast episode. Join Prem and Himanshu from Georges Blog as they discuss Amazon's new 'Sponsored TV' ad type. In this episode, we share insights from a recent three-week case study where we tested this new ad format. Tune in to gain valuable insights into the effectiveness of Sponsored TV ads and their potential impact on your advertising strategy.

Learn more about the case studies here.

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$85 to $117k in 45 days. 2-minute breakdown of what we did.

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In this episode of Amazon Community Updates, we dive into the latest strategic shifts and enhancements at Amazon, providing you with concise insights into advertising efficiencies, product presentation innovations, and crucial financial updates.

Learn how to optimize your ad spend, enhance product appeal, and navigate new platform features like Keyword Groups and Virtual Bundles. We also discuss the new Returns Processing Fee and its implications for sellers.

Tune in to stay informed and refine your strategies to maintain a competitive edge on Amazon.

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In this episode of "Amazon Community Updates," we cover the latest news from the Amazon marketplace for April 23, 2024. Learn about Amazon DSP's new "Subscribe & Save" lookalike audiences and Amazon Brand Analytics' Customer Lifetime Value insights. Discover why plain colors are winning on Amazon and how Sponsored Brands advertising can drive significant growth.

Find out how Liquid IV's launch sold over 10,000 units in 30 days and why maintaining a Net PPM under 40% is crucial for profit. We also discuss content mismatches, Amazon's new policy on permanent logos, and strategies to combat Chinese competition. Plus, get insights on the Sponsored Products Search Term Impression Share Report, how cookware images with food boost sales, and how design flaws can lead to massive losses.

Tune in for these updates and more on "Amazon Community Updates."

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In this episode of "Amazon Community Updates," we have 15 insights for Amazon sellers.

Learn how a compelling brand story, strategic call-outs on packaging, and color psychology can boost sales. We discuss evolving ad placements, optimizing price-pack architecture, and the benefits of Premium A+ content.

Discover the importance of clear product images, explore new goals in Sponsored Brands campaigns, and unlock the potential of FBA. We also share updates on virtual bundles with discounts, Amazon's AI Image Generator, and mandated safety standards for button batteries.

Plus, find out how Amazon's social media integrations could revolutionize your marketing strategy. Tune in for actionable tips and stay ahead in the Amazon marketplace.

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In this episode of "Amazon Community Updates," we bring you the latest from Amazon's ever-evolving landscape.

Tune in to discover new features being tested in the USA, including the "Customers also search" tool, designed to enhance product discovery.

Learn about the enhanced visibility of Virtual Bundles in the UK, stringent new safety standards for dietary supplements, and the importance of using high-quality lifestyle images. We also cover significant strategic shifts from Amazon’s CEO Andy Jassy and the introduction of Rufus, an AI tool aimed at refining search functions.

Plus, get insights into the new updates to Amazon DSP and the exciting interactive store page launched by Procter & Gamble for their spring sale.

Don't miss out on these crucial updates that could impact your experience and strategy on Amazon.

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In today's episode of 'Amazon Community Updates,' we cover essential insights for Amazon sellers, from Prime Day submissions to the latest shifts in FBA fees and ad strategies.

Discover how changes in Amazon's search algorithm and Q1 ad spending data could affect your sales strategy. We also touch on policy updates, the advantages of Amazon DSP, Walmart Connect's ad targeting innovations, and key actions for maximizing your Amazon Vendor Services investment.

Perfect for both new and seasoned sellers, this episode is packed with tips and trends to help you succeed on Amazon.

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Explore the latest advancements and strategic changes on Amazon with our newest episode of Amazon Community Updates.

In this concise update, we delve into pivotal developments including the introduction of podcast ads through Amazon DSP, significant changes to the Fresh grocery stores' checkout technology, and the launch of Shoppable Basic A+ Content modules.

We also cover essential tips on optimizing your advertising strategy, leveraging customer reviews, and managing inventory more efficiently.

Whether you're a seasoned seller or new to the platform, this episode is packed with insights to help you navigate Amazon's dynamic ecosystem and enhance your selling and advertising efforts.

Tune in to stay ahead in the ever-evolving world of Amazon.

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In this latest episode of "Amazon Community Updates" (April 2, 2024), we cover the following Amazon updates:

Generative AI's impact on seller competition
New FBA fee policies
Strategies for navigating Amazon's evolving business model
Ad targeting differences between Amazon and Walmart Connect
The EU's new safety regulations and their impact on sellers
Tips for increasing positive reviews - Insights from Amazon's SKU Economics Report
Controversies regarding the buy box and ad placements

This episode serves as a concise guide to the latest trends and strategies within the Amazon marketplace.

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In this episode of Amazon Community Updates for March 29, 2024, we cover essential updates and strategies for Amazon sellers.

New FBA storage strategy, optimizing PPC with a focus on CVR, insights on 'Cart Abandoners', streamlined ASIN targeting, storage fee challenges, keyword ranking issues, ad optimization comparisons between Walmart and Amazon, the effectiveness of product imagery, margin boosting strategies, and the Amazon Vine program.

Stay ahead in your Amazon selling game with these key insights.

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In this episode of Amazon Community Updates, dated March 29, 2024, we bring you a concise roundup of the latest and most significant changes across the Amazon platform.

From the essentials of Amazon's growth formula to the crackdown on coupon manipulation and the advent of same-day prescription delivery, we cover a broad spectrum of updates that affect sellers, vendors, and consumers alike.

Learn about the strategic importance of high-quality imagery, the evolution of Amazon Advertising, DSP capabilities, and the impact of interactive shoppable videos by leading brands.

Whether you're looking to optimize your product listings, understand the latest in Amazon's advertising capabilities, or stay ahead with innovative selling strategies, this episode offers valuable insights into navigating Amazon's dynamic ecosystem.

Tune in to stay informed and ahead in the ever-evolving world of Amazon commerce.

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In this episode of Amazon Community Updates for March 23, 2024, we delve into the latest strategies and enhancements shaping the Amazon marketplace.

Discover how imagery improvements, ad optimization techniques, and effective branding can elevate your product pages, boost click-through rates, and enhance customer engagement.

Learn from insights on competing with China, leveraging TikTok Shop ads, and the significance of visual storytelling in capturing the ever-dwindling attention span of Amazon shoppers.

Whether you're struggling with visual strategy or seeking to refine your ad campaigns, this episode offers valuable tips for Amazon sellers aiming for success in a competitive online landscape.

Join us for a concise exploration of tools and tactics designed to maximize your sales and brand presence on Amazon.

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In this episode of Amazon Community Updates for March 21, 2024, we delve into the latest pivotal changes and strategic shifts in the Amazon marketplace.

From the introduction of new fees for sellers with low inventory in FBA to Amazon’s strategic pivot towards countering the rise of Chinese e-commerce platforms like Temu and Shein, we cover essential developments affecting sellers and the competitive landscape.

We also explore the implications of Amazon's new mobile feature on ad click-through rates, the significant impact of premium A+ content on sales, and updates in ad placement features.

Additionally, we discuss the pitfalls of a short-term focus for Amazon businesses, the importance of building an effective brand store, new return processing fees, and Walmart’s strategic acquisition of Vizio to compete with Amazon in advertising. Plus, we highlight the crucial role of your main product image in maintaining a strong online presence.

Tune in to stay informed about navigating these changes for success on Amazon.

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In this episode of "Amazon Community Updates" dated March 21, 2024, we delve into the latest strategic advancements and changes on the Amazon platform.

From the introduction of vertical video ads that double click-through rates to the innovative ad placements for Premium Beauty Brands and the highly anticipated "Easter Deals" event, we cover crucial updates that Amazon sellers and advertisers need to know.

We also highlight the significant impact of tagging strategies in Amazon Posts and the importance of understanding customer intent for directing traffic effectively. This episode is packed with actionable insights and recommendations to help Amazon sellers and advertisers optimize their strategies, enhance engagement, and capitalize on seasonal opportunities.

Tune in to stay ahead in the competitive landscape of Amazon selling and advertising.

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In this episode of Amazon Community Updates, we delve into the significant changes and innovations on Amazon as of March 17, 2024.

From the introduction of AI-generated images in Sponsored Display ads to the critical issue of rising fees and ad charges consuming a significant portion of seller revenues, we cover a broad spectrum of updates.

Highlights include the first-ever Big Spring Sale with exclusive deals for Prime members, important reminders for vendor trade term renewals, fee updates favoring low-cost item sellers, and the deployment of generative AI for product listing creation.

Additionally, we discuss updates aimed at enhancing the mobile shopping experience and increasing brand visibility, while also addressing the dominance of Amazon’s own brands in search results and common pitfalls in Amazon store creation.

Tune in to stay informed and navigate the evolving landscape of Amazon with strategic insights and actionable advice.

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In this episode of Amazon Community Updates, dated March 15, 2024, we dive into the latest shifts and strategic innovations within Amazon's sprawling marketplace.

From the introduction of clickable cards in brand stories that promise to elevate product visibility and sales, to the challenges posed by new FBA inbound placement fees disadvantaging US-based sellers, we cover the spectrum of updates that are reshaping the landscape for sellers and brands.

We also examine the underutilized potential of Sponsored Brand Video at the top of search results, dynamic pricing tools for maximizing profits, enhancements to the Voice of the Customer Dashboard, and the impact of increasing fees on seller profit margins.

Further, we discuss overlooked strategies for seller success, changes in coupon policies, adjustments in FBA fees, a major UI overhaul for Vendor Central, and the introduction of data backfill in Amazon Marketing Cloud.

Additionally, we tackle Amazon's decision to shorten its returns window in EU markets, the cost implications of new warehouse services, the importance of engagement with Amazon's tools for beta test eligibility, and the shift in keyword research and optimization to Data Dive.

Join us as we navigate these updates and offer insights into navigating the complexities of selling on Amazon.

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In this episode of Amazon Community Updates on March 12, 2024, we explore the latest advancements and strategic changes on Amazon that are shaping the future of online retail.

From the introduction of a new system set to replace MYCE for more effective tailored promotions, to the revolutionary interactive video ads enabling real-time shopper engagement, we cover the pivotal updates impacting sellers and shoppers alike.

We delve into Amazon's remarkable achievement of delivering packages to a remote Himalayan village, the introduction of a 'Return Tab' feature for sellers, and the controversial "Low Inventory" fees.

Additionally, we discuss the importance of product imagery, the unification of global ad management, the potential of Sponsored Brand Videos at the top of search results, and several other critical updates designed to enhance the Amazon experience.

Tune in to stay informed about the latest tools, features, and strategies that are defining the present and future of selling and shopping on Amazon.

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In this episode of Amazon Community Updates for March 12, 2024, we delve into the latest developments and strategic insights crucial for Amazon sellers.

From significant changes in freight service pricing by Amazon's AGL to practical tips on sending pallets to FBA, we cover essential updates that impact your selling strategy and logistics. We also explore the future potential of selling by the pallet on Amazon, revealing insider predictions on the growth of pallet-sized consumables.

Additionally, we discuss how to lower transport costs through optimization techniques and the introduction of new features aimed at improving keyword efficiency, reviewing systems, and enhancing sponsored ads.

With updates on Walmart's new Brand Shops and strategies for utilizing Amazon store subpages more effectively, this episode is packed with actionable advice. Plus, we highlight the importance of A+ content and share insights from Amazon's record-breaking 2023 results.

Whether you're looking to refine your logistics, capitalize on new Amazon features, or simply stay ahead of marketplace trends, this episode offers valuable insights for every Amazon seller.

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In this episode, we delve into the latest developments and strategic insights critical for Amazon sellers, brands, and advertisers.

We cover a range of topics from new fee structures and the importance of adjusting pricing strategies, to the introduction of Amazon's Traffic Events API in the EU, and the potential market shift with Chinese retailer Temu entering the fray.

We also explore the discontinuation of the MYCE tool, the inefficiencies of Amazon's new logistics routing system, and the power of A+ content and brand storytelling in converting customers and standing out in a crowded marketplace. Additionally, we address common myths about Amazon vendors and highlight the importance of diversifying beyond Amazon ads for effective brand building.

Whether you're looking to optimize your product listings, explore new selling opportunities, or refine your marketing strategies, this episode provides valuable insights to help you navigate the complexities of selling on Amazon. Join us as we unpack these updates and offer practical tips for enhancing your Amazon presence.

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In this episode of Amazon Community Updates for March 7, 2024, we navigate through the rapidly evolving landscape of Amazon, highlighting key changes and strategies for sellers and vendors.

From Target's bold move into the same-day delivery arena to Amazon's new charges on sellers for operational inefficiencies, we cover a spectrum of updates that affect how you sell, ship, and market your products.

We delve into the potential of Amazon's Vendor Flex program, the power of sponsored brand ads, the importance of A+ content, and much more. Additionally, we explore external challenges and opportunities, such as the impact of TikTok Shop and the introduction of Amazon-specific tools for competitive analysis.

Whether you're looking to optimize your current operations or explore new avenues for growth, this episode offers valuable insights into staying competitive and successful on Amazon.

Join us as we unpack the latest developments and offer tips for navigating the complexities of selling on one of the world's largest online marketplaces.

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Join us in this episode of our podcast as we delve into the intricate world of selling on Amazon.

From optimizing product listings to navigating legal battles and adapting to fee hikes, we cover a wide range of topics to help sellers thrive in the competitive Amazon marketplace.

Tune in as we explore the latest updates, share expert insights, and provide actionable strategies to empower sellers in their journey to success.

Whether you're a seasoned seller or just starting out, this episode is packed with valuable information to help you navigate the Amazon jungle with confidence.

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We explore the most recent developments from the Amazon globe as of March 5, 2024, in this episode.

We cover key tactics and insights to help sellers succeed on the platform, from using the targeting tab to unlock ad success to updating Amazon listings for more sales. Come talk about how crucial it is to comprehend market share, how to handle contentious placement fees, and how to adjust to big changes in the industry like Razor Group's acquisition of Perch.

Discover the most recent developments in SEO tactics, A/B testing, and new metrics for Sponsored Brands Ads.

Stay informed and in control of the ever-changing Amazon world by tuning in!

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Amazon Update Round-Up: Friend or Foe?

This episode dives into the latest happenings on Amazon. We explore exciting new features like Sponsored Display ads for non-sellers and the "Buy Again" button to boost repeat purchases.

But beware, AI listing updates and hefty AGL bond changes require a cautious approach. We also discuss virtual bundles reshaping retail and Amazon's evolving search with product variations.

Plus, get the scoop on new advertiser controls and the controversial FBA fee revamp.

We wrap up with a discussion on Amazon's growing control over the supply chain - friend or foe for sellers? Tune in and find out!

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Join us for the latest episode of the Amazon Community Updates podcast as we delve into crucial strategies and developments shaping the Amazon marketplace as of February 29, 2024.

From setting clear marketing goals to mastering PPC campaigns and leveraging data-driven insights, we cover everything you need to stay ahead in the dynamic world of Amazon selling.

Tune in for actionable tips and expert analysis to optimize your Amazon business for success.

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In this episode, we unveil key strategies and updates for Amazon sellers aiming to optimize their performance and growth on the platform.

From insights on achieving successful Amazon exits and mastering SEO, to maximizing sales and navigating new advertising features, we cover essential tactics for competitive advantage.

Discover how to enhance your listings, leverage advertising for visibility, and strategically plan for business growth on Amazon. Tune in for actionable advice and stay ahead in Amazon's ever-evolving marketplace.

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In this episode of our podcast, dated February 27, 2024, we delve into the latest updates and strategies on Amazon, designed to help sellers and brands maximize their presence and performance on the platform.

From discussing the real value of New-to-Brand metrics and the transformative power of Customer Review Insights to exploring real-time bid adjustments and strategies for increasing click-through rates, we cover a wide range of topics crucial for Amazon success.

We also discuss the importance of adapting to Amazon's automation, the insights gained from Amazon Brandstore, and the impact of PPC bidding strategies. Whether you're looking to refine your advertising approach, enhance product listings, or navigate the competitive landscape of Amazon PPC, this episode provides valuable insights and actionable strategies.

Stay ahead in the dynamic world of Amazon selling by tuning in for the latest updates and expert advice.

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In this episode, we delve into the "Amazon Updates: February 24, 2024," covering critical changes affecting sellers and brands on Amazon.

From the introduction of colour psychology in product listings to strategic shifts like the monetization of social posts and the launch of a new fashion try-on feature, we explore how these updates are set to reshape the Amazon selling landscape. We also tackle the latest algorithm changes, the importance of product variations, and strategies to boost sales and improve product rankings.

Tune in to gain insights on navigating these updates and optimizing your Amazon strategy.

Stay ahead of the curve with us at georges.blog.

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In today's episode, we dissect the latest Amazon updates as of February 22, 2024, essential for sellers and brands. From strategic advertising tips, new fee introductions, to the power of video content, we cover crucial insights to navigate Amazon's dynamic marketplace successfully. Tune in for expert advice on optimizing your selling strategy and staying competitive.

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This episode covers everything from optimizing PPC campaigns and leveraging New-to-Brand metrics to understanding the future of private labelling and enhancing sales with A+ content. Discover how to increase your margins, set your ads for success, and navigate the evolving e-commerce landscape. Tune in for valuable insights and practical tips to thrive on Amazon in 2024.

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Discover Amazon's latest enhancements in our newest episode, where we delve into the updated FBA Partnered Carrier Program, the revolutionary pricing automation tool, and the significant shifts in Amazon's vendor business. We also explore AMC's new strategic playbooks and share essential tips for managing ads across large catalogs. Plus, we diagnose common reasons why products fail to sell and recap Amazon's 2023 e-commerce updates. Join us for a comprehensive guide to navigating these changes and boosting your Amazon success.

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Our concise podcast covers key tactics for Amazon sellers, from strategic bid adjustments and video content to AI integration and new fee structures. Get ahead with actionable insights and adapt to the dynamic Amazon marketplace. Ideal for sellers aiming for success and profitability in the new year.

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In this episode, we explore a series of strategic updates in the digital marketplace, with a special focus on Amazon’s new features and Walmart’s competitive edge. We discuss the launch of Sponsored Display Storefront, the importance of A/B testing for Brand Stories, and the implications of Amazon’s navigation changes. We also delve into the significance of full-funnel marketing for 2024, smart advertising expenditure, and the ongoing cloud services investigation in the UK. Additionally, we consider the potential of Amazon Freight and the power of daily content posting on sales. The episode concludes with an analysis of Walmart’s advanced reporting capabilities, setting new standards in advertising analytics. Tune in for actionable insights and expert analysis to stay ahead in the digital marketplace.

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This podcast offers a succinct yet comprehensive overview of the latest trends and innovations in e-commerce and marketing. It covers six key updates, ranging from the advent of 3D product visualization in online shopping to groundbreaking strategies in financial trading, enhanced marketing techniques on Amazon, upcoming features for improved product selection, creative advertising in the pet food industry, and the introduction of new metrics for measuring brand impressions in advertising. Designed for professionals and enthusiasts alike, this podcast provides valuable insights into the evolving landscape of digital commerce and marketing, all presented in a clear, engaging format.

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Amazon officially announced that the Seller Fulfilled Prime (SFP) program will once again accept new seller applications later this year.

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The campaign report now includes four new metrics: last year's impression, clicks, spend, and CPC.

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Amazon adds it automatically on SD campaigns, and can often go unnoticed.

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This week we are excited to share another case study and the strategies that led to growth. This time it’s a relatively larger account, selling in the Sports & Outdoor category, with a yearly revenue of over $4M.

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This new metrics will enable sellers to measure the amount of brand referral bonus they receive from each individual campaign

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This new compliance is now mandatory, with effect from Jun 27, 2023. It intends to protect online shoppers from unknowingly purchasing counterfeit or stolen goods.

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Recently, we noticed an SB creative with a “Filter by category” section showing different categories similar to Spotlight ads.

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When it comes to growing sales on Amazon, there are three useful tools that hold massive potential but are often overlooked. In this episode, we discuss them in detail.

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You can now see click share and conversion share on organic search terms thanks to the Top Search Terms dashboard now available on Vendor Central.

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It’s by ensuring that your performing campaigns are not going Out of Budget. There are 3 simple steps to identify these campaigns.

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We recently observedparts of the Product's main image tagging other similar & substitute products with a White Circle Icon.

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Amazon claims that optimized A+ premium may boost your sales by 20%, and Manage your Experiments (MYE) by 25%.Read more here: https://blog.georges.blog/feed/amazons-mye-and-a-plus-content-could-give-your-sales-a-serious-lift?utm_source=georgesblog.beehiiv.com&utm_medium=newsletter&utm_campaign=careful-with-dynamic-bids-up-and-down
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Dynamic bids are a great way to adjust bids for placements in real-time, but you need to be careful of something we discuss in today's episode.

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With the growing number of ad placements on Amazon, brands need to leverage SB and SD campaigns, a killer brand story, as well as A+ and premium A+ content.

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Amazon recently rolled out a new spotlight on product pages for items with high sales in the past 7 days.

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You can now select Top of search IS, and % of sales New-to-brand as performance indicators, in addition to ROAS, for the budget increase.

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Amazon's Brand referral team shared interesting insights about engagement. These include Search being the highest contributor, email conversion rates being high across categories, and external traffic increasing sales on Amazon by avg. 24.5%.

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In this episode, we present another interesting case study of how we were able to go from no profit to over £7.4k in 4 months.

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A recent case study from one of our accounts, where we were able to generate a 4.7x increase in monthly PPC sales, with 10% lower ACOS.

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Recently, SP ads were spotted running on the SD ad placement on PDP and looked similar to the SD creative.

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Within 2 weeks, it helped generate over £500 in additional sales, get more subscribers, and higher conversion.

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Shoppers who engaged with your SP ads recently can see these Ads. While retargeting is not available on SP, a better CTR can help capture more of these new placements.

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There are various categories that limit which sponsored ads will show up, which include: 4 stars and above, customers frequently viewed, and products related to this item.

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The "SKU economics" is a useful tool that displays the economic performance of your product SKU over time. It shows the SKU sales, and various fees associated, including SP ads costs.

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It now offers a visual experience to help you understand your brand performance at different stages of the funnel: awareness, consideration, and purchase.

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We conducted in-depth research on yearly CPC trends for Amazon Ads, from 2020 to 2023, analyzing 200+ accounts across the US, UK, FR, and DE markets.

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Get insights into the PPC strategies and results of a newly launched MLBPA brand selling official MLB player merchandise on Amazon.

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The option enabled users to switch back to the old repeat purchase dashboard. It has now been removed, as Amazon claims the new dashboard is more accurate.

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The new SD Video creative looks much more noticeable and more effective in driving higher visibility, and engagement.

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We recently shared a case study on how we added $1.3k additional revenue in 2 weeks, with a 10% lower ACOS using TOS bid adjustments, and useful tips for using TOS bid adjustments more efficiently.

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A case study shows how a client lost £1600 in organic sales on top of the £5432 in direct ad sales. Reinforces how effective advertising correlates to organic sales and ranking.

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A case study shows how the consistent use of Amazon posts helped a brand gain 30k followers, and $10k sales from customer engagement emails to the followers.

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The recommended amount is based on products and targets. It represents the minimum budget required to keep your campaign active throughout the day.

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We recently noticed these ad creatives appearing at the bottom of the search results page. They could provide better chances of appearing on page 1 if the bidding is too low to show up on Top of Search.

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We noticed this on a few OOS products recently. Previously, Amazon would stop delivering an OOS product ad automatically, to prevent wasted ad spend. You can check for your OOS products if they are still serving SP ads using these steps.

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Amazon has added a new Coupon feature on the Ad console. It allows Sellers to offer a one-time discount to shoppers who sign up for Subscribe and Save. The discount applies on top of the standard 5-10% savings that come with the Subscribe & Save program.

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It enables advertisers to adjust TOS % without entering the campaign, directly from the campaign management UI.

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While uploading creatives to the campaigns, you will notice a new tag above the creative indicating that it “Does not meet the requirements.” It can help prevent the upload step to find out.

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Amazon has moved the product information and bullet points under a collapsible "About this item" section. It enables Sponsored Display Creatives to move up and show above the fold.

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Four audiences are now available to send emails to: you have brand followers, recent customers, high-spend customers, and repeat customers. You can select one audience type per campaign.

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By checking the new "Sponsored Products search term data", you can get search term details in a new tab in the downloaded bulk file. It will save the effort and time spent in downloading the Search Term report separately.

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These suggestions appear under the option to add a custom image. These images, which are largely lifestyle photos, are suggested from your creative assets library.

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The Manage Account overview provides advertisers with a high-level summary of their advertising accounts, allowing them to quickly assess their overall performance and identify areas for improvement.

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In a recent UI update, Amazon has moved the Copy option under the new campaign options to make it easier to access. A new Edit setting option also appears in the new menu.

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This new feature provides holistic economic coverage of your SKUs sold on Amazon by displaying sales volume, estimated fees charged, and net proceeds in a single view.

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Amazon has started rolling out a new marketplace dropdown on the Ad console. It enables advertisers to easily navigate between countries to view and manage accounts.

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Given the different attribution models for the Sponsored Display vCPM campaigns, the sales numbers are not indeed the sales but rather registered views. It can be a useful upper funnel strategy for awareness but basing the ad spend on the reported sales numbers could lead to wasted spend.

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The 4Ps framework includes Product, Price, Placement, and Promotion. Focusing on these can help Brands to maintain a competitive edge on Amazon and be able to succeed in highly competitive categories.

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Amazon has recently added a new section to the product detail pages called "What do customers buy after viewing this item", just below the product description. This section features various categories, including the highest-rated products, bestsellers, and lowest-priced.

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These steps can help you drive higher efficiency in your ad campaigns, to provide better returns and sales growth.

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The campaign manager 'Settings' tab now includes a new feature to spend 25% & 100% of the daily unspent budget. This applies to all your campaigns.

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It's set for April 28, 2023. By June 15, 2023, it's crucial to ensure your inventory is delivered to US fulfillment locations.

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The new program allows you to pick up to 6 items and test them out at home. You can keep the items you liked and return the rest. It's currently applicable only to clothing, shoes, jewelry, and accessories.

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You can get a higher CTR and conversion by advertising your best-selling child ASINs on relevant and high search volume keywords.

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These include leveraging the different Ad types available, focusing on relevant targeting, organic search optimization, and monitoring your keywords' bids and placements on Top of search.

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Optimizing your ad budget allocation can help you drive more efficiency and scalability. These 8 tips can help you work with budgets more effectively. These involve setting clear goals, monitoring spending, optimizing for ROI, and using automation features on Amazon.

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Amazon has now rebranded Search Terms as Top Search Terms on the SQP dashboard. It provides visibility to the top search terms for a particular timeframe ranked by search frequency and shows the top 3 clicked Brands, products, and categories for each search term.

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Amazon has started displaying a "Frequently returned item" message on product listings with high return rates. This might impact conversion, especially on categories like clothing where return rates could be higher.

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It allows you to showcase your brand across Amazon.You can use this feature to tell your brand story and create a consistent, recognizable presence that may attract more customers.

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Amazon has just launched a new dashboard feature in the Ad Console called "Brand Impression Share". It shows the top-of-search impression share for your brand terms over time, to help optimize SP and SB campaigns more effectively.

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With influencer posts and videos becoming popular on Amazon, getting influencer reviews can help your product get additional visibility and sales. Here's a useful step to finding one.

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Optimized bids are crucial to a campaign's success. These 7 tips can help you optimize bids for better campaign performance and reach.

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This comprehensive list will help you understand the platform and PPC metrics better, to ultimately help sell and market your products more effectively.

Link to the post here.

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These metrics essentially include drop-off rates (first quartile, midpoint, and third quartile), video complete, and video unmute to provide insights into how viewers are engaging with your video ads and whether the content resonates with your audience.

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It looks much more attention-grabbing than the one with custom image and has both product and brand elements.

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With just a few steps on the targeting tab through Filters, you can identify active keyword and product targets, with clicks and spend, but no sales over the lifetime date range.

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With over 50 million Spanish speakers in the US, targeting Spanish keywords can help extend the reach and generate higher revenue. There's a quick and easy way to find these keywords.

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Amazon has introduced preset SP campaigns inside the product recommendations under Growth. This new feature will pre-set your daily budget, bidding strategy, targeting, and associated bids based on each advertised product and the history of similar ad campaigns. It also includes the option to launch SD campaigns for the products.

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The conversion column in the targeting tab provides this detail for each product or keyword targeting for the defined date range. Tracking conversion is a useful way to optimize Ad spend, targeting, analyze the impact, and evaluate success.

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While this could mean more exposure for your products when running deals, there's also a possibility for a drop in conversion when peer brand products are running them.

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With competitor targeting, having a competitive advantage helps provide higher returns. Your products have a higher competitive advantage compared to new products with little or no reviews. Targeting them via product targeting is a useful strategy to drive additional traffic that converts.

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It's about looking at order item session percentage as opposed to unit session percentage since units per order can always vary.

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The new format allows showing multiple custom images through sliders. This can help make SB ads more engaging and improve CTR.

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We identified 10 elements that can make a video more attention-grabbing and convert better. These include video length, clear and concise messaging, CTAs, and subtitles.

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The homepage for Seller Central has been modified to include Actions to be taken. The 3 main sections now include Actions, Communications, and Recommendations. You can also choose to return to the previous view.

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The new Transparency badge on a detail page reassures customers that they're not buying counterfeit products. Registered brands on Amazon can participate in Transparency to get the badge to show up automatically on qualifying ASINs in the Additional details section on the Product Detail page.

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To identify top 10 competitor products for a search term, you can use Search Query Dashboard, select your product, and click on any search query. The details include their median price, impressions, and click share percentage.

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It's about using bundles based on what customers frequently buy together. This data is available under Market Basket Analysis. Bundles can also help capture more real estate on the detail page.

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This can be achieved with a combination of high traffic, strong conversion with good CTR, and SEO.

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This new badge appears on top of products in the search results that you have visited in the past. It would be interesting to see if it helps conversion (by reminding of the interest in the past) or rather discourage from clicking again.

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Amazon provides an in-built tool to calculate profit and loss at the account level as well as at the SKU level. You can access it from the Analytics option under the Inventory menu on Seller Central.

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Recent updates on Amazon suggest these 3 areas becoming increasingly important, and can be leveraged for growing your brand on Amazon. These include Mobile Experience, Storefront, and Videos.

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The Bulk sheet for SD now includes a new column named Tactics, to specify if it's product targeting or audience targeting.

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It’s about sharing high-performing keywords or product targets across different Ad types. By constantly reviewing your target performance, picking up high performers, and adding them to other ad-type campaigns (e.g. SP to SD), you can add up to significant returns.

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An effective KW research on Amazon in 2023 involves extensive use of the 1P data available from within Amazon through Search Query Dashboards, data-based KW suggestions on Campaign UI, Ad reports, and strategies.

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On uploading video assets on Creative Assets, Amazon provides information on which placements the creative can be used for, including OTT, Sponsored Brands/Display videos, and Stores.

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Eligible Vendors and Sellers can now leverage Sponsored Products, Sponsored Brands, Sponsored Display, and Stores on Amazon.com.be to grow and scale revenue.

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We recently observed Add to cart buttons showing directly on the search results page. Add to cart could also be a part of the engagement metrics on the ad console.

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Custom and personalized products purchased on Amazon will no longer be eligible for refunds as of February 15, 2023.

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Amazon has rolled out a new Customer Review Insights dashboard that provides details on reviews based on 6 months' data. It's split into two Snippets: Positive reviews and Negative reviews.

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It's similar to SP where you get a copy of the existing campaign with the same products and targeting. The custom creative also gets copied but needs to go through the moderation approval phase, and can also be edited.

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These include competitor research, strategic pricing, using VINE, and Amazon advertising. These steps can help get the #1 release badge even in a competitive category.

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The Overlap reports can show you the relationships other audiences have with the audience you are looking at by showing an affinity, making it easier to research audiences.

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Starting February 1, active budget rules in a campaign will increase the budget independently. So, if you have multiple budget rules in place, all eligible rules will combine, as opposed to the one with the highest previously.

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The new dedicated tab shows Product-level breaks down for Sponsored Products and Display performance. Advertisers can now start with a product, then drill down into all the campaigns and ad groups it exists within.

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The new featuremakes it easy to use bulk sheets to manage and create your campaigns in bulk. It helps with instructions on what you should enter in the spreadsheet fields, and which fields are required for each campaign entity.

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The SQP now includes two additional reports that show your brand’s overall search query performance with and without the Amazon’s Choice badge, and the top and bottom performing search queries for your brand.

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For greater predictability and control over your inventory, Amazon US will replace the weekly refill limit and quarterly storage limit with a single monthly capacity limit per storage type from March 1, 2023.

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Amazon has launched a new mobile-only carousel ad experience with new placements for SD campaigns. Shoppers will be able to see more information about the product and brand by swiping right.

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The FAQs and the option to add videos as responses can help you answer common queries from customers. This can help improve conversion and reduce product returns.

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As of January 13th, AMC users can now pull SB data into their queries. This addition will provide additional insights into the customer journey and overlap analysis.

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For improved spending control over your percentage off and buy one get one deal, the Promotions tool now lets you define budget limits.

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Contextual targeting will allow Video ads to show on and off Amazon, to help increase reach and build awareness.

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Inadequate budget allocation can prevent sales and deteriorate conversion if your campaign budget runs out before the peak conversion time of the day. Looking at the budget report can help find out the campaigns going out of budget and the loss of potential sales.

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Recent performance analysis for Ad types showed sales from SP ads constituted 83% of the total Ad sales in Q4 last year, where Ad spend was adjusted based on Ad types performance. A further breakdown at the placement level shows 55% of the total SP sales coming from the Top of Search placement.

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You can start by identifying the opportunities on the Top of page 1, analyzing them through SQP reports or other 3P tools, and developing a plan.

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Launched recently this year,thereport helps understand new advertising opportunities, and see which products engage new-to-brand customers.

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The way you're using Sponsored Display ads esp. targeting, can significantly impact the ad returns. Some strategies are more likely to give better ROAS that include product page targeting and retargeting.

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We achieved this with a 16% drop in ACoS, and, after implementing some best practices that include campaign structuring.

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One of the biggest mistakes with KW targeting is running too many KW targets inside a campaign. This prevents individual KW exposure. KW segregation recently helped us achieve a 2922% increase in overall revenue with improved ROAS.

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Having a store page can help your Brand grow on Amazon with the five key benefits it provides. These include improved visibility, stronger brand presence, and enhanced customer experience.

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Bids or CPCs are the biggest levers you can pull to drive higher efficiencies in target performance. How a specific bid will perform is based on your product conversion. Knowing this correlation can help calculate and optimize bids.

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These 3 metrics can help assess how Amazon's helping your business. These are your product's Lifetime Value (LTV), keywords ranking, and profitability after factoring in all costs.

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We noticed 3 changes on the Ad console UI. These include changes to the portfolio layout and the ability to show 4 KPIs on the graph.

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If you're facing a dip in sales, it could due to three main factors: traffic issues, conversion rate, and average order value. There are some steps you can take to improve.

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Halo sales reports can provide details on the attributed sales and product sales. The detail is useful for more accurate profit analysis and planning next steps.

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You can see how your product stacks up against the top 10 ASINs for specific keywords.

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The SB creatives have started showing a follow button, and the rating now displays in number rather than in golden star form.

Post: https://www.linkedin.com/posts/destaney-wishon_new-sponsored-brand-format-love-it-or-hate-activity-7011842016263241728-G_EH/?utm_source=share&utm_medium=member_desktop

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A recent analysis of a correlation between display ads' spend and conversion shows that Ad spend drives impressions and creates brand awareness. It then leads to add-to-carts and purchases, with a strong positive (83%) correlation between ad spend and purchases.

Post: https://www.linkedin.com/posts/joeshelerud_amazon-display-ad-spend-is-highly-correlated-activity-7010673387299618816-ZFZE?utm_source=share&utm_medium=member_desktop

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While keyword research can help maximize reach, setting up a flow can help maximize their impact.

Post: https://www.linkedin.com/posts/himanshu-verma-0683b799_sponsoredads-itsalwaysdayone-activity-7010931844439248898-XsQn?utm_source=share&utm_medium=member_desktop

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Under Growth Opportunities, the Product Growth Optimizer is an effective tool for assessing opportunities where your ASINs can be optimized, across the categories of actions including A+ Content and product description.

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A new UI update on the Ad console will now allow you to choose 4 KPIs to show simultaneously on the Ad campaigns graph. Amazon has started rolling it out in a few accounts.

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Looking at Brand metrics can help understand whether it’s a low conversion or poor PPC management driving that ACOS up, and what impact your PPC ads are making on awareness, consideration, and purchase stages.

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Properly structured Ad campaigns can help drive efficiencies and are ready to be scaled up for big ad budgets. Here are some tips to structure effectively.

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Available in NA in beta, Stream for Sponsored Display will allow advertisers and partners to better understand traffic and conversions data from Sponsored Display ads.

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The Brands tab on Amazon Seller Central now includes a new Build Your Brand page. It comes with tools and learnings to help build a brand strategy as well as grow and protect it.

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Contextual targeting helps target similar products, categories, or specific ASINs with Sponsored Display Video ads.

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With the recent update on the search results page, the ratings have become more precise. For example, a rating of 4.3 doesn't round off to 4.5 but shows as 4.3.

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You can now view all of your products that are eligible for enrollment in Small and Light program.

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Your products' delivery time is likely to affect conversion. If they are supposed to be delivered after Christmas, you will probably see a drop in CVR over the next few weeks.

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The download button is now showing on the Search Query dashboard. The only limitation is the report period column missing, but can be added manually in Excel.

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The Campaign UI for SB videos now includes a dedicated tab for video metrics including Detail page views, video first quartile, and unmutes, previously only available under reports.

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From identifying your target competitors to conquest, leveraging ad types, tweaking your PDPs to featuring your products in Amazon posts and Brand store, these steps will help you grow your market share and succeed on Amazon in the long run.

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A significant proportion of audience starts their shopping journey on Google. Sending them to your Amazon listing can not only help increase traffic, but also take advantage of 5-10x higher conversion rates on Amazon, brand referral bonus, improved awareness and retargetihng synergies.

Link to Case study: https://www.linkedin.com/posts/joeshelerud_driving-traffic-from-google-directly-to-your-activity-6998657982569885696-tyJb?utm_source=share&utm_medium=member_desktop5 Amazon ad lessons. 2 minutes read. 1 weekly email.
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Data shows that Sponsord ads on products with deals showed relatively better performance with higher impressions, clicks, and conversion rates, more consistent CPCs, increased average order value and ROAS.

LinkedIn Post: https://www.linkedin.com/posts/joeshelerud_deals-were-a-major-needle-mover-on-black-activity-7003057811542732800-NMIQ?utm_source=share&utm_medium=member_desktop

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The analysis reveals significant differences in performance at different hours of the day. Order volume is at its peak from 7 AM to 8 PM (all times PST), while ROAS is best from 6 AM to 6 PM. The overnight hours are unfavourable for both sales and ROAS.

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Morning musings. What do you think of this idea? Could this trump the Facebook marketplace experience?

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The Transparency log is a new security page that displays a list of sensitive actions performed on an account via the advertising console, along with the username responsible for the change.

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The video builder page now mentions both - SB Video and SD Video ads. It implies that the videos created using the builder can be used for both Sponsored Brands as well as the new Sponsored Display video campaigns.

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Amazon data last week was underreported. Amazon confirmed that no data is lost and the team is working on updating missing information.

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By choosing store page as the landing page for Sponsored Brands video campaign, you get access to the new Ad format that looks similar to the SB creative on the Top of Search placement but is unique.

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Recently, Amazon launched Account Health Assurance (AHA), a new benefit for sellers who consistently achieve a high Account Health Rating (AHR).

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This week will be different. Below is my summary. But you can also get a feed of just these 19 points, right here.

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With the new feature update on the deals dashboard, you don't need to log in to the specific country's Seller Central account to create and manage deals, if it is part of the same region.

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Recently, Amazon's been suggesting bids, budgets, and placement adjustments. However, going with these suggestions without considering key factors can impact your account performance and profitability.

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Recently, Amazon temporarily stopped showing reviews on products from specific categories including supplements and essential oils. They've started showing from last week.

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Amazon has recently added the option to "Add free stock assets" from one of the premium stock image providers. These images come watermark-free for use in the sponsored ads creatives

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It's true that placement adjustments help improve conversion and sales volume, but the output depends on a number of factors that we discuss in this episode. The right adjustment % would vary for products and categories.

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Amazon's launching a unified platform to manage multiple marketplaces, from within a single sponsored ads account.

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We saw this trend across marketplaces recently, where reviews for specific product categories are not appearing on the search results page.

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The new dashboard UI style looks similar to the Search Query dashboard. All data is now consolidated into a single table. There are also some changes to calculations to make it more accurate.

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We can now upload video content within Creative Assets and request moderation. The uploaded video can also be used while setting up video ad campaigns.

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Amazon has launched a new RPB dashboard, which is currently in the beta phase. It looks similar to the Search Query Performance (SQP) dashboard and comes with some changes in calculations, for improved accuracy.

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From December 1st, new and existing product listings for certain product types must include color, size, product description, and department name attributes.

This change ensures that your listings contain relevant information that customers need.

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Amazon recently announced the upcoming Products tab on the ad console. It will provide aggregated product-level performance.

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The tool allows you to create basic videos for your Sponsored Brands campaigns, through a selection of prebuilt templates and available audio.

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This happened to the products from the food and supplements category, as the new Food regulations came into effect on October 1st. Products in 12+ categories, now need to specify the HFSS status.

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In addition to Bullet Points and Product descriptions added recently for A/B testing, there's a new option to "Experiment to Significance". It allows running the experiment until enough data has been collected to produce statistically-relevant results.

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AMS was launched recently and provides access to hourly data on campaigns.
It was limited to North American markets. The data is now additionally available for MPs outside of North America.

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Video creative option was launched in Beta on some accounts. It's now showing live on the SD campaign creation UI and tech specs different from the SB video.

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The report essentially provides a breakdown of halo sales, promoted sales, New to Brand sales, which can be analyzed to understand the impact and plan more informed advertising strategies.

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The recent addition of SD VCPM campaigns now enables advertisers to group all campaigns into Portfolios.

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Amazon has released a list of all the upcoming events and their dates. There are also details on the types of promotions available and the deadlines to submit.

Link: https://www.linkedin.com/posts/activity-6991267428215263234-9mjF?utm_source=share&utm_medium=member_desktop

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It's the 10th marketplace in Europe that Amazon opened on October 31

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Vendors, including book publishers, can now advertise their Audible books with Sponsored Products in the US.

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The new bulk discounts feature allows setting up bulk discounts to help sell excess inventory.

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Adding more buying options such as different sizes, styles, colors, etc. can help you match more no. of customer needs and preferences for better conversion and sales.

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Reports now combine both Sponsored Brands and Video Ad type metrics into one single report.

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We notices 3 changes recently on the Amazon app:
1. videos auto-playing within the main image section,
2. pinch to zoom image option,
3. 11 videos on the first page.

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The ad type column in the campaign report now shows SB2 as the Ad type for the new Sponsored Brands campaigns.

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SD provides options to target audiences that include "Amazon Shoppers that Provide Reviews" as one of the audience types. But there's a limitation that we discuss in today's episode.

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The standard returns window is extended for the holiday season.
And applies to orders shipped by Sellers/Vendors and by Amazon.

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It’s currently being tested in the US by Amazon, to help Brands using Amazon attribution increase their brand awareness and selling opportunities ahead of peak season in the US.

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Starting October 14, 2022, Amazon will automatically remove unfulfillable inventory that’s been in fulfillment centers for more than 14 days down from 30 days previously.

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The SBV campaign report provides insights into how shoppers are engaging with your video ads, with over 10 metrics including view-through rate, 5-second views, first quartile views, etc.

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We saw new campaigns recommended by Amazon on the campaign creation UI. With some presets, that we discuss in this episode.

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A key downside of simply reducing bids is a drop in sales volumes. While there could be 7 alternative steps you can take to improve sales instead.

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Amazon has launched a new image variant feature that showcases skin tone diversity for select ASINs in the Beauty category.

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It will help manage your SFP fulfillment more effectively during the holiday season and prevent any impact on account health.

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Amazon is offering a 50% discount on Amazon Vine for the holiday season. The offer is valid till October 31, 2022.

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Amazon is testing a new placement for SB Video ads on the Top of search results page, similar to where SB ads appear.

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The category targeting in SBV only allows negating products and not keywords, though the search term report shows keywords, causing wasted spend.
We discuss that and 2 ways to minimize wasted spend.

LinkedIn post:
https://www.linkedin.com/posts/rohit-baranwal-02116a15b_amazonppc-itsalwaysdayone-activity-6982240478503014400-v-wW?utm_source=share&utm_medium=member_desktop

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Quite unusual to see 3 different videos on a product page but reflects the growing importance of video content on Amazon.

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The new report is like a bank statement of your inventory movement, and helps analyze your inventory movements to and from Amazon fulfillment centers including products that are sold, returned, removed, damaged, lost, and found.

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SB ad groups now allow more than one creative. Adding them is now similar to adding multiple products inside Sponsored Products campaign.

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You might not be able to use the same SB video in an SD video campaign. The differences lie majorly in dimensions, file format, bit rate, and codec.

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Influencer posts are now showing on some product detail pages, across the app and web versions.

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5 Amazon ad lessons. 2 minutes read. 1 weekly email.
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Find every wrong with your Amazon ads in under 72 hours.
https://georges.blog/audit

The report is available forSponsored Products, Sponsored Brands, and Sponsored Display. Invalid traffic (IVT) is any potentially fraudulent, involuntary, non-human, duplicate, or illegitimate traffic.

5 Amazon ad lessons. 2 minutes read. 1 weekly email.
https://georges.blog/subscribe

Find every wrong with your Amazon ads in under 72 hours.
https://georges.blog/audit

Since SB now supports multiple ad groups and creatives, it could only be one of them being rejected while others could still be approved.
Creatives now show inside ad groups and so their approval status.

5 Amazon ad lessons. 2 minutes read. 1 weekly email.
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Find every wrong with your Amazon ads in under 72 hours.
https://georges.blog/audit

Video creative is currently being tested on select accounts and is expected to be rolled out soon.

5 Amazon ad lessons. 2 minutes read. 1 weekly email.
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Find every wrong with your Amazon ads in under 72 hours.
https://georges.blog/audit

Let's dive deep into the popular Catch-All strategy and understand how it helps generate additional sales at low costs.

5 Amazon ad lessons. 2 minutes read. 1 weekly email.
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Find every wrong with your Amazon ads in under 72 hours.
https://georges.blog/audit

Amazon is testing out listing videos on the search results page.

While scrolling through the products, the main image switches to video after a couple of seconds. The video auto-plays with a CTA “Watch now” which, when clicked, expands to cover your device's width.

5 Amazon ad lessons. 2 minutes read. 1 weekly email.
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Find every wrong with your Amazon ads in under 72 hours.
https://georges.blog/audit

Poor campaign structure, high bid low budget scenario, and not knowing placement level performance data are some of the common bid mistakes that prevent effective bid management. Eliminating these 7 common mistakes can help maximize your bidding performance.

You can now split test your product page description in addition to the product title, main image, and A+ content.

5 Amazon ad lessons. 2 minutes read. 1 weekly email.
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Find every wrong with your Amazon ads in under 72 hours.
https://georges.blog/audit

This feature was recently announced at the Amazon Accelerate event and is a big update for the Customer engagement feature. It will allow sending emails to not only brand followers but also new audience segments: Recent customers, High spend customers, and Repeat customers.

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Find every wrong with your Amazon ads in under 72 hours.
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Looking at product level performance helps understand which individual products have contributed to high sales, and which ones to high costs. The learnings can help set up more strategic product-focused campaigns.

5 Amazon ad lessons. 2 minutes read. 1 weekly email.
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Find every wrong with your Amazon ads in under 72 hours.
https://georges.blog/audit

For sustainable success, both profitability and growth are crucial.

Focusing on only one of them doesn't help in the long run.

You need to set the right KPIs for each to assess true PPC impact and ensure moving in the right direction.

5 Amazon ad lessons. 2 minutes read. 1 weekly email.
https://georges.blog/subscribe

Find every wrong with your Amazon ads in under 72 hours.
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Buy with Prime, a new way to grow your DTC store?

Grow your ecommerce business by attracting and converting shoppers with Prime—offering fast, free delivery and a checkout experience shoppers know and trust.

Figures are shared from Amazon Accelerate summit here.
Amazon Buy with Prime website.
"Buy With Prime Was Always Waiting for Sponsored Ads - Will It Work?" - a good post by Rick Watson.
"Should Shopify Go "Full Nuclear" with Amazon Buy With Prime By Using Its Full Flywheel Against Them" - another post from Rick.

5 Amazon ad lessons. 2 minutes read. 1 weekly email.
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Find every wrong with your Amazon ads in under 72 hours.
https://georges.blog/audit

SP campaigns are programmed to automatically stop serving impressions as soon as a product goes OOS.

They may, however, continue if the messaging on your product page says "in stock in x days". In this case, you need to pause the SP campaigns to avoid wasted spend. [Learn more].

5 Amazon ad lessons. 2 minutes read. 1 weekly email.
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Find every wrong with your Amazon ads in under 72 hours.
https://georges.blog/audit

Firstly, reports will soon be available for download. Benefits discussed in this episode.

Secondly, the Search query volume data is now denormalized. This means duplicate queries issued within a day, will not be removed. [Learn more].

5 Amazon ad lessons. 2 minutes read. 1 weekly email.
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Find every wrong with your Amazon ads in under 72 hours.
https://georges.blog/audit

Unlike other ad types, SBV campaigns continue to deliver when the ASIN is out-of-stock.

This results in wasted CPC as shoppers who click can't purchase the OOS product. [Learn more].

5 Amazon ad lessons. 2 minutes read. 1 weekly email.
https://georges.blog/subscribe

Find every wrong with your Amazon ads in under 72 hours.
https://georges.blog/audit

These ads provide a great click-through rate and the conversion rate is over 2X higher than the other ad types.

That means that someone who clicks on your Top of Search ads is going to be over twice as likely to purchase after the click compared to clicks from Product Page or Rest of Search ads. [Learn more].

5 Amazon ad lessons. 2 minutes read. 1 weekly email.
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Find every wrong with your Amazon ads in under 72 hours.
https://georges.blog/audit

While copying SP campaigns, you can now choose to copy to SD Ad type.

Amazon will ask whether you want to optimize for Page views or Impressions and then will create a campaign with the same products but additional targets based on advertised products.

5 Amazon ad lessons. 2 minutes read. 1 weekly email.
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Find every wrong with your Amazon ads in under 72 hours.
https://georges.blog/audit

Amazon is offering Express Payouts in Seller Central. If your bank qualifies you can get your payouts within 24 hours vs. the old 3 - 5 day window. Go to Seller Central -> Settings -> Account Info -> Deposit Methods to turn it on.

5 Amazon ad lessons. 2 minutes read. 1 weekly email.
https://georges.blog/subscribe

Find every wrong with your Amazon ads in under 72 hours.
https://georges.blog/audit

Keywords: headline suggestions, sponsored display, keywords, creative review, split testing.

Keywords: sponsored brands video, video placements, search results page, video ads, sponsored placements.

Keywords: video creative, sponsored brands video, A/B testing, SBV ad groups, creative editing, video to store.

Keywords: creator connections, influencer, product review, amazon affiliate, amazon associates.

We're still digging in for what that budget actually means. If you're listening to this and want an update on what we found, drop us a message at georges.blog

Keywords: video creatives, listing conversion, video performance metrics, brand benefits, sessions to video.

Keywords: search query performance dashboard, brand analytics, attributed purchase, brand metrics, search results page.

Making coffee and wine is a craft, why not apply that same mindset to making peanut butter?

Stu thought and did exactly that. Founding ManiLife, which is commonly referred to as one of the best PBs out there.

Isaac is the creative lead at Wild Cosmetics. These guys seriously impress me. They're smart with how the commingle user content and language into their creative strategy. No surprise, it's working.

In this episode we discuss:

Utilising Facebook groups to create great content
Why do some brands struggle with creative
How can a brand improve their creative using Isaac's simple processes
Where do most brands get it a little wrong and how to fix it
How do Wild think about their unboxing experience

You can connect with Isaac on LinkedIn here.

A 20-minute dive into why storefronts are so important on Amazon right now, and the macro and micro strategies you can implement to optimize yours.

Aaron has 10,000 hours of Amazon experience. In this episode we discuss:

How to get more video content on your product detail page
A play by play of how to spend 10k on Amazon when launching
The danger of suppressed listings
The importance of consistent branding
How to manage small budgets with amazon advertising
Sending traffic from your website to Amazon and what benefit that can have

You can connect with Aaron on LinkedIn here.

Get help with Amazon advertising here.

A 3 step strategy I’ve been telling brands to do on Amazon for years.

I call this “The Mountain Strategy”. I then go on to explain my “Flywheel Strategy”, where the flywheel represents your sales velocity.

In this episode you will learn:
- a simple blueprint for any Amazon brand owner
- what drives Amazon sales rank
- using the data Amazon gives you
- why Amazon advertising is a waste of time for some brands
- why you should just copy Amazon

Everything I talk about ultimately revolves around these 2 simple models.

If you ever want to chat about them further, message me on LinkedIn

What impact can A+ have on your Amazon listing?
What is the purpose of A+ content on Amazon?
Who is eligible for A+ content on Amazon?
What does A+ look like in practice?
Why A+ content on Amazon is an investment.

This is my first solo mission on the podcast. I dive deep into A+ content. Having spent the best part of a year building Amazon Creatives, now the most comprehensive archive of inspiring Amazon content, I figured I could add some meat to the bones.

At georges.blog we have also just begun offering A+ content services. If you'd like to find out more please get in touch at https://georges.blog/

As a senior vendor manager at Amazon Brazil, Gordon is well-placed to advise grocery brands on how to navigate emerging markets, whilst also providing sound advice to more mature marketplaces from his time in the UK office.

In this episode we discuss:

How powerful subscribe & save is on Amazon
What is the benefit of being an early adopter with new Amazon marketplaces like Brazil, Sweden, and the Netherlands
Leadership principles that he'll implement in all future businesses and why
Small brands can outperform big players if they more quickly
Why there isn't necessarily a downsize to jumping on a new market when it first launches in your home country
Balancing sales channels and budgets accordingly

You can connect with Gordon on LinkedIn here.

Get help increasing conversions and traffic on Amazon here.
Subscribe to georges.blog.

Warwick lead Amazon renewed in Europe before moving on to managing the UK's largest distributor of renewed Microsoft and Intel devices on the marketplace.

In this episode we discuss:

What exactly is Amazon renewed and how can you utilise it to increase your footprint on Amazon.
A clever way to remove competitors from appearing on your ASIN with product targeting ads.
How to market yourself to price-sensitive consumers.
How consumer views towards refurbished products are shifting.
Creating a secondary market for your brand.
Making the most of your returned items. Saving them from landfills.
How to combat the ongoing challenge and threat from Chinese sellers.

You can find Warwick on LinkedIn here.

Get help increasing conversions and traffic on Amazon here.
Subscribe to georges.blog.

Chris is the founder of America's fastest growing hummus brand - Ithaca Hummus.

In this episode we discuss:

Why you must create content that leave people with a feeling of "they get me"
Changing the perspective from "steal market share" to "let's grow this category"
Why he didn't go onto Amazon for the first 7-years but has just launched with a huge bang
Thinking about how you can communicate with your packaging
Why educating customers why you are premium is much better than running discounts
Why he lists the ingredients on the packaging twice
How important it is to "just care" and what the knock-on effect is

You can find Chris on LinkedIn here.

At georges.blog we help brands with Amazon Advertising. Get in touch to find out more.

Taylor breaks down specific steps to get 60-90 pieces of fresh influencer content each month, without breaking the bank.

In this episode we discuss:

Influencer seeding, what is it and why you need to approach influencer marketing with this technique
How to approach influencers and build a relationship from day one
How you can repurpose influencer content for social media advertising
Tools you can use to collect influencer content more easily
Tips to obtain access to your influencers content without spending a fortune
How to break each piece of content down further and split test ads on Facebook

You can find Taylor on Twitter: @taylorlagace

Juliana and I talk about the impact iOS15 is going to have for brands communications. We then warm up a little and get into how you can optimize your email flows and segmentation to provide richer experiences.

In this episode we discuss:

Apple's iOS15 update
How to communicate with your customers via email
Why % discounts on your website landing pages aren't working

You can find Juliana on LinkedIn here.

Cody worked with everyone from LeBron to Mummy bloggers as his entrance to the influencer world. As I continuously bang on about the importance of content and marketing, it felt natural to shine some light on a lesser talked about topic on Amazon - influencers.

In this episode we discuss:

How can brands identify the right influencers
The importance building a foundation with your influencers and not being purely transactional
Identifying the easiest route to reach influencers online
Free tools for finding influencers
Things to think about when setting up contracts with influencer, what you should pay and how you should manage their deliverables

You can find Cody on Twitter here.

A detailed breakdown of the new tax changes for EU sellers. Alex from SimplyVAT put me in a state of trance as I desperately tried to take down notes on everything she had to say. With a number of big updates coming on July 1st 2021 it's important for you to understand how this impacts you as a seller in Europe.

In this episode we discuss:

Union OSS (one stop shop) and what it means for Amazon sellers
Who is now responsible for charging VAT on Amazon Europe
How is VAT charged on Amazon EU now and at what rate
Why you must update your pricing across each Amazon marketplace
Changes to distance selling thresholds and what they will be replaced with
Strategies to think about when selling from the UK into Amazon Europe

You can connect with Alex on LinkedIn here.

Himanshu spent 3.5 years working at Amazon India within the newly formed advertising team. He's since been leading our Amazon Advertising team, supporting brands across the globe with their ppc strategies.

In this episode we discuss:

What is it like to work for Amazon India
Why his morale compass was often challenged with Amazon's KPI's
What Amazon's initial onboarding process looked like when launching advertising
Key leadership principles
Amazon advertising trends from the last 6-months
How one ad type drove a 70% increase in overall sales whilst every other type was banned
Should you use software for amazon advertising
Why in-depth reporting helps brands on Amazon make better decisions

Book a free Amazon Advertising audit with Himanshu here.

Will runs an online pet brand. We normally natter on Sunday's about all "entrepreneurial" matters. Upon our 3rd healthy debate I figured it was logical to record some of our nonsense.

In this episode we discuss:

Why he is ignoring Amazon Australia and doubling down on his own website
The ongoing challenge of playing with small margins on Amazon
The benefits of building a brand moat and how that sets you up for sustainable success
How he gets 30% open rates on all his emails
Copywriting lessons and understanding why you've got to play to your strengths
Whether the stress of running a business if you're just looking to sell is actually worth it
What type of customer is on Amazon in comparison to off of Amazon
Why you need to actually care

You can find Will on LinkedIn here.

Ben was one pf Thrasio's first European buys and he's now supporting brands looking to exit.

In this episode we discuss:

2 clinical things you need in place to maximise your value when selling
Why planning to sell should be your immediate thought, never "I must sell"
Why it's important not to be responsible for everything in your business
Crying to Seller Support at 3am
Options available to you when selling
Why many brand owners get a fraction of their actual value when working directly with aggregators

You can find Ben on LinkedIn here and his Ecom Brokers site is here.

I like Elliot because he sells stuff that offends people. He's also running a cracking Amazon agency in Clapham, which is a great place to drink.

In this episode we discuss:

Sleepless nights with Amazon
Is the hype about Amazon aggregators all a little bit silly
Finding evergreen products
The importance of lowering the barrier to entry for consumables brands on Amazon
The downside of treating Amazon as an afterthought

You can find him on LinkedIn here.

Charles and I natter away like a pair of old Queens. After an hour of rattling away during the "pre talk" we decided it'd be beneficial to just hit record.

In this episode we discuss:

How dangerous amazon fba aggregators might be for brands globally
How to get more value when selling your brand to an aggregator
The importance of an omni-channel presence and practicalities behind creating one
Why driving traffic to Amazon from your own channels can be incredibly valuable

You can find him on LinkedIn here.

Brett managed to change my mind on a few things today.

In this episode we discuss:

Latest ideas behind title structure and whether you should include your brand name
Utilising Amazon advertising for brand awareness
Is ManyChat still a useful tool
Where you can drive customers from an insert card

This completely changed how I think about email collection. One of the best conversations I've had on customer journeys in a very long time and sets the tone for what we can expect in 2021 onwards.

In this episode we discuss:

Why email pop-ups are done wrong 98% of the time
Why you don't need a membership, you can just make all customers members
Most sales are down to timing not the offer
The biggest mistake we make with email collection
Integrating quantative with qualitative data
The downside of dirty data

You can connect with Jonathan on LinkedIn here.

Lisa has been a packaging journalist since 1982. She's the executive editor of PackagingDigest.com and could not be better placed to take us through what many deem the unsexy world of packaging.

In this episode we discuss:

How can you make your packaging sustainable in a world that has suddenly started caring about it, particularly since Covid
Why Amazon reward brands that package products well and how to ensure you are
The 4-step experience customers have with your packaging and what to think about within each step to significantly improve how your customers think about you as a brand
How AI (artificial intelligence) could be changing the face of how we design packaging and whether it'll ever be able to replace designers

You can connect with Lisa on LinkedIn here.

An incredible breakdown of the 3-4 steps Amazon leaders take when interviewing candidates. GG has 5 years experience as an Amazonian, eventually positioning herself as a bar-raiser - essentially someone that is great at interviews. I found this chat exceptionally practical for me personally and will certainly be adopting many of the principles discussed with my recruitment going forwards.

In this episode we discuss:

Step 1: Why you need to build out a structure and principles for your business before hiring
Step 2: Consider each principle for each job, what does that particular job need
Step 3: The types of questions Amazon asks in order to derive data from candidates
Step 4: Putting your judgement hat on AFTER the interview and why that's more important than during

You can connect with GG on LinkedIn here.

John was director of operations and programs at Amazon kindle. He speaks to an array of different mechanisms they implement internally that you can take learnings from.

In this episode we discuss:

Asking your team to improve by 1X, 2X and 3X vs. Asking for marginal gains
Challenging those around you to think revolutionary rather than evolutionary
Understanding the importance of diving deep into an area where you're marginally under performing
Data hygiene, why clean obsessing over clean data is so important for ongoing improvements

You can find John on LinkedIn here.

My mate Sam from Amazon is beautifully posh and spends 30-minutes chatting about the FBA aggregator business. If you're considering selling your brand at some point, it's worthwhile being aware of how it all works, most importantly, how to sell for more money.

In this episode we discuss:

How do these companies value your brand/business
Why 2021 is a good year to sell
What you need to do to sell at a higher price
Preparing for an exit

You can see Sam on LinkedIn here.

Ellenore was the global director of Kindle Content Risk Management at Amazon. A 13-year veteran gracing my podcast studio (not literally) to help all of us understand how Amazon looks at human resource management. I recently received a request on this topic, here is my delivery.

In this episode we discuss:

How to go about managing change, particularly when we think about the ongoing challenge brands are facing shifting to online
How Amazon think about attracting talent
How leadership at Amazon, particularly Ellenore, think about retaining valuable team members
Strategies to understand your employees intrinsic currency, and what that actually means
The importance of understanding employee motivation
How to get employees to "buy in" to new ideas and strategies

You can find Ellenore on LinkedIn here.

You can find more information about the inspiring work she's been doing with her Open Hearts Big Dreams foundation here.

All about customer lifetime value. Juliana continues to amaze me with her undeniable ability to deeply understand customers.

In this episode we discuss:

The 3 step theory you must be aware of when thinking about customer LTV
How to score your customers and put them into different buckets
Understanding customer buying cycles
Why qualitative data is so important
Net promoter scores
Why it's impossible to game
How to scale a business from a lifetime value perspective, day one strategies
Why your email welcome series is broken

You can find Juliana on LinkedIn here.

Joe specialises in Amazon Advertising. He builds long term strategies to set brands up for sustainable success.

In this episode we discuss:

Understanding relevancy on Amazon and how that is baked into your advertising strategy
Why everything comes back to conversion rate
When do you switch from a launch campaign strategy to the long-term keyword harvesting strategy
Why there is no such thing as a good ACOS
How to broaden out your Amazon advertising funnel
How Amazon impacts your overall brand performance both on and off the platform
Monitoring sales rank when running amazon ads
How you can pixel customers on Amazon, similar to Facebook
Understand the customer lifetime journey on Amazon

You can connect with Joe on LinkedIn here.

Other resources:

LaunchPod Academy 14-day trial
Amazon advertising account manager
Listen to It's Always Day One podcast
Follow on LinkedIn
Subscribe to emails
Read the email archives
Join Amazon Creatives private group

Tom and I are brothers. He's become pathetically obsessed with creating great copy and building out email flows that drive CLV.

In this episode we discuss:

Creating sustainable success off of Amazon
Why you shouldn't obsess with being profitable on the frontend
What's been happening to customer acquisition costs over the last year
Strategies to improve customer retention
Segmenting up your customers
Tackling the ongoing abandon cart challenge
Common mistakes brands make when using email
Brand examples of great email flows

You can connect with Tom on LinkedIn here.

Other resources:

LaunchPod Academy 14-day trial
Amazon advertising account manager
Listen to It's Always Day One podcast
Follow on LinkedIn
Subscribe to emails
Read the email archives
Join Amazon Creatives private group

Francois was my tutor today. The topic was supply chain.

In this episode we discuss:

Differentiating what you need vs. What you wish you had on your first order
Key quality indicators to be aware of
A checklist of items you want to rattle through before you approach a supplier
Getting better terms from suppliers and how to build a relationship
Educating yourself on supply chain for Amazon
The risk of not understanding the logistics of running an online business
The triangle of; price, quality, and MOQ

You can connect with Francois on LinkedIn here.

Other resources:

LaunchPod Academy 14-day trial
Amazon advertising account manager
Listen to It's Always Day One podcast
Follow on LinkedIn
Subscribe to emails
Read the email archives
Join Amazon Creatives private group

Judson takes creative content to a new level. He's made multiple clients cry with happiness after watching their new video. He, within 5 minutes, also shared a massively overlooked strategy to improve your main image and drive incremental increases in your conversion rates.

In this episode we discuss:

Building a series of brands on Amazon generating millions of dollars per year on the marketplace
Keeping on top of a large range of SKUs and learning how to prioritise
Brand stories and why you must be building one out to achieve sustainable success
Why brands fail on Amazon and how to fix it
Why some products fail
How to make Amazon your top customer acquisition channel
Why he doesn't try to get a review with his product insert

Connect with Judson on LinkedIn here.

Other resources:

LaunchPod Academy 14-day trial
Amazon advertising account manager
Listen to It's Always Day One podcast
Follow on LinkedIn
Subscribe to emails
Read the email archives
Join Amazon Creatives private group

I didn't want to stop recording. Loved what Charlie shared about community building and launching the brand Wild. It was nice to utilise the podcast platform in order to get a brand owner on, who's brand I'm fascinated by. Charlie shared some nitty gritty tactics him and his co-founder went through to get Wild off to a flying start.

In this episode we discuss:

How to build an active community group before launching
How to validate your product idea at scale
How to utilise a community to understand your customers language and embed that into your future copy
What content strategies are driving a huge amount of free traffic
How much education plays a part when dealing with a new niche
How to treat your customer exceptionally, elating them at every turn

I'll definitely be having Charlie back on to pester him more on the subscription side to their business, fulfilment, why he's not on Amazon, communication services, and the importance of data going forwards. Make sure you subscribe so you don't miss the release.

Connect with Charlie on LinkedIn here. Go find out about Wild here.

Naio blessed me with some Amazon Advertising knowledge, demonstrating how you can continue to peal the layers on the topic with no end in sight.

In this episode we discuss:

Segmenting competitors into tiers and creating specific campaigns accordingly
Amazon advertising budget attribution
The importance of creating high quality Amazon content for your ppc campaigns
Why impressions is a frequently overlooked metric, that you want to be looking at
Linking together influencers and advertising
Defensive advertising strategies if you don't have a bottomless bucket budget
Amazon advertising retargeting campaigns

You can find Naio on LinkedIn here.

Other resources:

LaunchPod Academy 14-day trial
Amazon advertising account manager
Listen to It's Always Day One podcast
Follow on LinkedIn
Subscribe to emails
Read the email archives
Join Amazon Creatives private group

Mike heads up marketing at Profitero, which explains why he made me look a fool as a podcast host. I often found myself having not much else to add because he covered the bases so well.

In this episode we discuss:

Where he learns about Amazon, what is the best source of info
Segmenting your portfolio to create strategies for each part
Sustainability vs. Growth mindset
How brands can differentiate with their customer experience
How to fully utilise the reviews you get on Amazon (or off)

You can find Mike on LinkedIn here.

Other resources:

LaunchPod Academy 14-day trial
Amazon advertising account manager
Listen to It's Always Day One podcast
Follow on LinkedIn
Subscribe to emails
Read the email archives
Join Amazon Creatives private group

Ben and I worked together at Amazon, he now runs a series of brands on Amazon whilst holding down his day job at Gympass.

In this episode we discuss:

Why he isn't quitting his day job, despite his Amazon businesses bringing in enough income to do so
What is an exit plan, why you should think about one, and what his looks like
The rise of FBA acquisition companies like Thrasio, and how he'd build one if he were in their shoes
What can you do to drive up the value of your Amazon business if you're thinking about selling
The fear when running an Amazon business
Why Amazon Advertising was a key driver of his success in 2020

You can find Ben on LinkedIn here.

Other resources:

LaunchPod Academy 14-day trial
Amazon advertising account manager
Listen to It's Always Day One podcast
Follow on LinkedIn
Subscribe to emails
Read the email archives
Join Amazon Creatives private group

Dave and I sit down for a sharp session on what we can expect to see for your Amazon operations in the next 5-10 years.

In this episode we discuss:

Big changes he expects are coming this year, and in the next 5 years of operations/logistics
His thoughts on Amazon Logistics
What conversations he think the Amazon transportation team are having at the moment
Automating delivery through robotics
Seller Fulfilled Prime
Why Amazon has unreasonably high standards

You can find Dave on LinkedIn here.

Other resources:

LaunchPod Academy 14-day trial
Amazon advertising account manager
Listen to It's Always Day One podcast
Follow on LinkedIn
Subscribe to emails
Read the email archives
Join Amazon Creatives private group

10 years at Amazon in the advertising team catapulted Melissa into the world of ecommerce. She is now a member of the Forbes Agency Council and co-founder of Pacvue.

In this episode we discuss:

Why surrounding yourself with brilliant contacts is the key to sustainable success on Amazon
How important tech and data will be in 2021, but whether or not it's levelling or widening the playing field.
Is Amazon just a learning platform, which you can utilise as a springboard to something better
Launching with a big or small range first
Micro-influencers
Why she wouldn't launch on Amazon if she had $10k to throw at it

You can find Melissa on LinkedIn here.

Other resources:

LaunchPod Academy 14-day trial
Amazon advertising account manager
Listen to It's Always Day One podcast
Follow on LinkedIn
Subscribe to emails
Read the email archives
Join Amazon Creatives private group

Destaney and I dive into Amazon marketing funnels, and exactly what you need to do when building them out.

In this episode we discuss:

Sponsored video ads
Driving brand awareness, and what campaign types you should use
Pulling on pain points with your ads, then delivering solutions
The mindset you need to have with amazon advertising
When you need to invest in software, and why

You can find Destaney on LinkedIn here.

Other resources:

LaunchPod Academy 14-day trial
Amazon advertising account manager
Listen to It's Always Day One podcast
Follow on LinkedIn
Subscribe to emails
Read the email archives
Join Amazon Creatives private group

Jason is director of sales at Teikametrics. We talk about product market fit, which channel to launch on first, and the 3 buckets of advertising.

In this episode we discuss:

How to build a community and why
Building out better experiences
How can amazon and your website work together
Building incremental sales
Ankle biter brands, why is scrappiness dangerous

You can find Jason on LinkedIn here.

Other resources:

Get started with Teikametrics
LaunchPod Academy 14-day trial
Amazon advertising account manager
Listen to It's Always Day One podcast
Follow on LinkedIn
Subscribe to emails
Read the email archives
Join Amazon Creatives private group

Stefan spent 16 years at Amazon. His roles include: director of seller experience, director of seller strategy, and director of consumer shopping experience. Across this 2-part episode he discloses an array of fascinating insights on the inner workings of Amazon, how business decisions are made, and some great stories.

In this episode we discuss:

How he fought the 1P/3P fight at Amazon
How Amazon categories their different customers, and how they order them in importance
What it means to get a ? email from Jeff Bezos, and why you'll be calling your wife about it
Examples of next level customer obsession internally
How brands can look round corners to identify breaking points
What he views as essential on an Amazon detail page, from his time leading that team
What the team leader of A9 (Amazon's algorithm) told him

You can find Stefan on LinkedIn here. You can also check out Vantage International here.

Discussion points:

Amazon Creatives Facebook group
Amazon Leadership Principles
LaunchPod Academy
Jeff Bezos ? email

Other resources:

LaunchPod Academy 14-day trial
Amazon advertising account manager
Listen to It's Always Day One podcast
Follow on LinkedIn
Subscribe to emails
Read the email archives
Join Amazon Creatives private group

Stefan spent 16 years at Amazon. His roles include: director of seller experience, director of seller strategy, and director of consumer shopping experience. Across this 2-part episode he discloses an array of fascinating insights on the inner workings of Amazon, how business decisions are made, and some great stories.

In this episode we discuss:

How he fought the 1P/3P fight at Amazon
How Amazon categories their different customers, and how they order them in importance
What it means to get a ? email from Jeff Bezos, and why you'll be calling your wife about it
Examples of next level customer obsession internally
How brands can look round corners to identify breaking points
What he views as essential on an Amazon detail page, from his time leading that team
What the team leader of A9 (Amazon's algorithm) told him

You can find Stefan on LinkedIn here. You can also check out Vantage International here.

Discussion points:

Amazon Creatives Facebook group
Amazon Leadership Principles
LaunchPod Academy
Jeff Bezos ? email

Elizabeth proved, again, that there is always something new to learn on Amazon, particularly when it comes to advertising.

In this episode we discuss:

Advertising won't work if the product doesn't fit
Why you can't get married to anything on Amazon
Ads will only make a bad product fail faster
$17 clicks
Why having a process and structure to your campaigns is crucial for saving time and improving the success

Connect with Elizabeth on LinkedIn here.

Chris has successfully built out one of the biggest UK agencies which focuses on supporting vendors and sellers expand across global markets.

In this episode we discuss:

Going for glory vs. Setting up your operations
How to handle an Amazon negotiation
Understanding the full market when entering a new locale, not just what's happening on Amazon

LaunchPod Academy

LaunchPod is an ever-evolving educational platform and community ran by former Amazon employees. Members can leverage; condensed courses, live workshops, 1-2-1 consultations, mini-clubs, and an expert network when launching their Amazon businesses, to achieve sustainable success. You can find out more and grab a free trial here.

Probably the best conversation I've ever had on customer lifetime value, and how paramount data continues to be in the world of ecommerce.

In this episode we discuss:

What is customer lifetime value, why you need to think about it, and how to get accurate data around it
What opportunities are presented when you have a strong understanding of your customer data
Why the purchase journey is so important, how can help your customers and help yourself
Why most brands ACOS targets are completely wrong

Rael is also currently running a survey to help improve Nozzle, you can check it out here and receive an Amazon gift card for completing it.

LaunchPod Academy

LaunchPod is an ever-evolving educational platform and community ran by former Amazon employees. Members can leverage; condensed courses, live workshops, 1-2-1 consultations, mini-clubs, and an expert network when launching their Amazon businesses, to achieve sustainable success. You can find out more and grab a free trial here.

Another ex-Amazonian gracing my virtual studio. If you sell consumables, this is for you.

In this episode we discuss:

How he quickly increased customer referrals with one simple change
Fixing leaky holes in your customer bucket
Converting customers on your website
Driving average order value on your site
The importance of influencers and why you shouldn't use them on day 1
How CBD can help you reduce bags under your eyes before recording a podcast

Ian builds Facebook ads and messenger bot flows for brands on Amazon. He's got his finger on the pulse, he understands the importance of funnel development, and the foundational pieces that are required as a brand to build sustainable success.

- Why customer lifetime value is important in advertising

- What type of product he thinks people should be focusing on now

- Why you shouldn't over obsess margins on your first order

- China knocking you off your perch on Amazon

- Why you've got to drive traffic from off of Amazon to win on the marketplace

- Owning the customer journey

Nailing Amazon Advertising with highly competitive keywords is an art, Kyle is an artist.

In this episode we discuss:

Why you shouldn't worry about Amazon brands, they don't have a soul
The hack to getting traction on highly competitive keywords at a fraction of the cost
The fastest advertising strategy to get sales on Amazon
Which placements are getting high click-through rates and conversion rates right now
Content creation for Amazon Advertising

See Kyle on LinkedIn here.

LaunchPod Academy

LaunchPod is an ever-evolving educational platform and community ran by former Amazon employees. Members can leverage; condensed courses, live workshops, 1-2-1 consultations, mini-clubs, and an expert network when launching their Amazon businesses, to achieve sustainable success. You can find out more and grab a free trial here.

Kim was director of tools at Amazon before ending her 11+ year stint at the company to start with Microsoft, where she now sits as the Chief Customer Officer. In this episode we review the Amazon ecosystem from a higher level, looking at the mindset and attitude brands should take, as well as thinking about their long term strategies.

In this episode we discuss:

Which platform might be best for you as a brand, vendor or seller.
Why you must be building strategies for both online and offline
How you can learn from Amazon and implement their leadership principles into your business
Understanding where Amazon's focus is and why that's important

You can check Kim out on LinkedIn here.

LaunchPod Academy

LaunchPod is an ever-evolving educational platform and community ran by former Amazon employees. Members can leverage; condensed courses, live workshops, 1-2-1 consultations, mini-clubs, and an expert network when launching their Amazon businesses, to achieve sustainable success. You can find out more and grab a free trial here.

Jason teaches us how to craft end to end customer experiences online by dragging brands kicking and screaming into a New Retail future.

In this episode we discuss:

How many opportunities brands have to create an experience and one excellent example
Why you must be building out impeccable experiences across all your touchpoints
Customers expect perfection, what it means when you don't achieve that and how it can be good
Creating effective feedback loops

See Jason on LinkedIn here.

LaunchPod Academy

LaunchPod is an ever-evolving educational platform and community ran by former Amazon employees. Members can leverage; condensed courses, live workshops, 1-2-1 consultations, mini-clubs, and an expert network when launching their Amazon businesses, to achieve sustainable success. You can find out more and grab a free trial here.

John's spent the last 12-years building his Amazon agency and brings with him a seasoned, well-versed head to our discussion on how brands can build sustainable success on the marketplace today.

In this episode we discuss:

The importance of data and how to utilise it
How so many brands lack operational excellence and why they should care
Change in the overarching Amazon strategies in the last 10 years
The challenge large organisations are having structuring their teams for Amazon
If tech is essential to succeed now

Ryan and I dive into building an operational base, utilising software and how advertising continues to be a powerful driving force within the marketplace. Ryan is currently working at Kaspien, formerly etailz, who are an Amazon seller turned software/agency solution.

In this episode we discuss:

How to make Amazon profitable
FBA is no longer a basket you want to put all your eggs in to
What tools are available to brands and where do we see the software marketplace going in the future
How replicating Amazon's priority with their marketplace business can be an excellent strategy to keep on the forefront

Mark shares invaluable insights for CPG brands on and off Amazon. Lifetime value, repeat purchases, first hire, packaging, to name just a few of the topics I peppered him with. He is the founder of IWON Organics, a fast-growing snack company that focuses on plant-based proteins, and has been playing the entrepreneur card for over 16-years.

In this episode we discuss:

How did you prioritise hiring when starting
What should CPG brands be looking at from a packaging perspective
How important is customer lifetime value and what can you do to foster it
How can influencers play a role in the successful launch of a grocery brand
Amazon or website first

Within the first 10 mins we smashed out a 3-step plan to improve your listing - introduced by Daniela and eagerly backed up by myself. Daniela's enthusiasm towards branding on Amazon radiates through this episode and I encourage any owner to get their notepad out as this is crammed with valuable nuggets for you to go and implement.

In this episode we discuss:

3 fundamental components of a rocket listing, all of which actionable to go and implement today
What skills to aim for when making your first Amazon hire
Why testing is underutilised but highly effective, and how/when to do it
Where you can get creative examples to inspire your brand and your content, both on and off Amazon
What squeeze costs are and why you must adopt them as part of your marketing budget

Florian provided me with unknown insights into Amazon Germany that truly came as a great surprise to me. Having built a software company in the advertising space over the past 3 years, in Germany, he's fabulously well placed to advise on ad strategy and Europe.

In this episode we discuss:

How unprofessional the DE marketplace is and how there is still vast opportunity there
Why the marketplace needs people to waste money on advertising
4 different functions of Amazon Advertising and why you must be aware of each of them
Where he's identified the greatest opportunity in Amazon EU and how to capitalise on it

Having led content development and promo planning at Amazon, Aric offers invaluable insights for those looking to build a solid foundation on the marketplace. He has a sound understanding of how to establish omnichannel funnels to capture consumers at different stages of their buying cycle.

In this episode we discuss:

How to drive highly qualified traffic
Curating brand experiences
The importance of customer profiling
Strategies for achieving quick ROI when advertising and when to use them
What impacts searchability on A9 - A+ doesn't have any weighting?

David is a former Amazon Vice President and was once responsible for the buy box algorithm. 20 years at the company makes for an interesting chat, particularly how he almost became an alcoholic after leaving (I jest).

In this episode we discuss:

What are the biggest opportunities in Q4 this year
The single point of failure that most brands currently have on Amazon, but they probably don't know it
Why 3PL's must be part of your strategy going forwards
The importance of a diversified carrier base
The 1 skill sellers must have to achieve sustainable success - he took me by surprise with this one

Josh runs the Amazon marketing for one of the best supplement companies in the world - Nordic Naturals. Having initially entered the Amazon world in 2013 selling motorcycle accessories from Vietnam, he's now got 7-years under his belt across a wide array of job roles.

In this episode we discuss:

The importance of thinking long-term with your Amazon Advertising
Why 80% ACoS isn't necessarily bad
Big brand pricing strategies on Amazon
If he had to start again, what would he do with $10k on Amazon
Why you want negative reviews
How some huge Amazon tools have incorrect data

We're not about publicly shaming brands, so for those who want the scoop on which 4 providers Josh tried, but binned due to bad data, here is his LinkedIn.

Andrew is a veteran in the Amazon world, who's been playing since 2013, and offers an array of different opinions on common topics, which I find incredibly interesting to listen to. He's hit many bumps in the road and shares some wild views on the Amazon ecosystem.

In this episode we discuss:

Launching with nothing but influencer marketing
Utilising other people's networks to understand your customer
What PPC channel to focus on right now, why Amazon might not be the best option
Understanding where your customer hangs out and how to double down on that
What's the biggest threat to an Amazon business right now - loved his answer on this

InfluencerLaunch #BiggestThreat #PPC #Data #Pinterest #AmazonFunnel

Donal and I worked together in the Amazon Business team, supporting strategic accounts across the UK. His background was spent working within the InterContinental Hotels Group before transitioning over to the world of Amazon, where he primarily focused on advising "whales" on the 3rd party side of the business.

I've enjoyed interviewing Amazon folks to date as I personally believe they offer a different perspective to those outside Jeff's 4 walls.

In this episode we discuss:

What were the worst recommendations he's heard in the Amazon ecosystem
What common challenges strategic sellers face and how do they overcome them
How both small and large brands can utilise the Amazon Business opportunity
The importance of picking your brand voice and owning the message you're preaching
How commodification, in his mind, is the biggest threat to Amazon sellers now, and what they should be doing to defend themselves.

amazonian #amazonbusiness #strategicseller #brandvoice #UK #CustomerExperience

Before becoming a PPC whiz, Gabriel initially failed on Amazon, heavily, then he built a strong brand in the baby niche and sold out. He's now a member of the BetterAMS team and focuses primarily on Amazon Advertising, supporting brands doing more than $200k a month on the marketplace.

In this episode we discuss:

How he initially analyses a brand on Amazon
Why sponsored brand video ads are working so well right now
Where should brands be focusing their Amazon Advertising efforts at the moment
How to make bid management easier
Driving traffic from off of Amazon
Would he setup an Amazon business right now
How does he believe you can create sustainable success on Amazon

AmazonAdvertising #FBAfailures #PPC #NewAdTypes #Ranking #Threats #Sponsored VideoAds

Ranking quickly post-launch is becoming paramount in the Amazon ecosystem now. Troy is the founder of Seller.Tools and an Amazon 7-figure earner. He's truly leading the charge in Amazon automation, particularly when it comes to launching or re-launching products on the marketplace.

In this episode we discuss:

How to lay the foundation for your Amazon business to improve operational efficiency
The importance of utilising software and how to calculate it's ROI
Launching, or relaunching, products on Amazon using the rebate strategy
What he feels is the biggest threat to an Amazon business right now
How he recommends building sustainable success on Amazon

Ranking #Chatbot #Automation #Rebates #Launch #Software

If I have Amazon Advertising questions, Destaney is who I go to. She is the founder of BetterAMS, who I personally regard as the top Amazon Advertising agency in the space right now. She's truly a thought leader and a recommended follow for anyone looking to level up their PPC game.

In this episode we discuss:

What brands should focus on with Amazon Advertising right now
Why data is so important and how to use it for your ads
What mistakes most people make with their PPC on Amazon
How she would create a sustainable brand on Amazon in today's world
The importance of moving your customer down the funnel and what ads to use at different stages

AmazonPPC #Data #CommonMistakes #SustainableSuccess #Funnel

What does PornHub have in common with Quorn? Dave Officer.

Dave specialises in branding, graphic design & illustration. Taking your ideas and turning them into pure eye candy for your brand.

In this episode we discuss:

Creating parody ad campaigns using PornHub and how one huge brand got in touch with him to discuss it
How can brand owners best convey their visions to a designer for optimum outcomes
Big mistakes brands make with their content and how to fix it
Getting 1 million views on a post on LinkedIn - here's the post.
What tools he uses to help drill into a brands target customer

Illustration #GraphicDesign #ContentCreation #BrandBuilding #BrandVoice

James has been building a strong eCommerce knowledge base since his time at Catch.com.au and continues to be leading from the front in the Southern Hemisphere. He is the co-founder of MerchantSpring, an Amazon marketplace solution that supports those listing across multiple channels.

In this episode we discuss:

Where he believes many brands fail on Amazon, particularly in Australia
What investment strategy you should have on Amazon
What skills he'd look for if hiring for an Amazon business today
How distraction is the biggest threat to an Amazon brand
Which marketplace he thinks has the biggest opportunity right now

AmazonAustralia #MarketplaceSoftware #EBAY #BrandDevelopment #Omnichannel

Ben worked with George at Amazon for just under 2-years before heading over to Kraft Heinz. He set up his first Amazon business during 2016, has just launched a second, and has a third and fourth in the pipeline.

In this episode we discuss:

Building out your brands identity and ensuring it's consistency across channels
Big takeaways from working at Amazon
How to be aggressive with your Amazon strategy
The importance of localisation when expanding overseas
Starting on Amazon with £900

Amazonian #Localisation #BrandEquity #BrandVoice #Threats