eCommerce Cultivated: Recent Episodes
Karen Howell
How can I grow & scale my eCommerce business? What success drivers matter the most that will make the biggest impact? Are you asking yourself those questions? Welcome to eCommerce cultivated! I'm Karen the host, a 10+ year retail expert & economist. Who now helps driven female founders design, craft, and grow their eCommerce businesses online store with smart, strategic, and sustainable methods on Shopify. After working with billion-dollar companies, I'm is now bringing you the insights to help you reach your business goals and objectives.
As a business owner, you are making lots of decisions each day that will move your brand forward. These decisions are often met with changes that require reflection.
Reflecting on where your brand is now and where it’s headed is necessary to make the type of impact you desire.
In this episode, I’ll be covering when to perform a brand assessment for your luxury brand and equipping you with some questions you can use to help you navigate the direction of your brand.
About Luxury CultivatedLuxury Cultivated is a podcast that guides luxury founders on their journey to captivate the high-end market with sustainable strategies and insights to cultivate timeless brand. About The May CreativeThe May Creative is a strategy-first luxury branding and web design studio that helps high-end businesses exude their brand brilliance to amplify their competitive advantage, increase conversions, and build brand loyalty.
Complimentary Luxury Brand Experience GuideDoes your brand exude luxury? Discover 7 Facets to a Successful Luxury Brand and Website Experience. Download the complimentary Luxury Brand Experience Guide.
Reserve a Luxury Strategy SessionHave a business challenge that you want to solve? Or have questions about how to elevate your brand? Reserve a 60-minute Luxury Strategy Session, and we’ll dive deep into your business.
Stay Connected...
The businesses that withstand the test of time all have something similar: brand loyalty.
Building brand loyalty takes strategy, intention, and time.
If you've been wondering how to create a more loyal customer base who rarely substitutes your products for another brand, this episode is for you.
Inside the episode, I'm going over the importance of building brand loyalty for your luxury brand. So you can have a sustainable business no matter what happens in our fluctuating economy.
Put on your favorite headphones and listen.
Full Show Notes
See the full show notes here ⇠
About eCommerce CultivatedeCommerce Cultivated is a podcast for modern luxury brands ready to elevate their product-based business with aligned & sustainable strategies that grow and scale their business.
About The May CreativeThe May Creative is a strategy-first luxury branding and Shopify design studio that helps modern luxury brands rebrand their business & eCommerce experience to clearly articulate their brand brilliance, improve sales conversions, strengthen their customers’ relationships, and step into their next level of success. Visit themaycreative.com for more details.
Complimentary Luxury GuideDownload the complimentary guide for luxury brand founders on the 7 Facets to a Successful Luxury eCommerce Experience and discover what core elements you need to build and cultivate a remarkable brand. Plus, receive the latest insights and additional new exclusives that get shared with the community first.
Cheers!
Karen 🥂
There is power in having a community.
If you've wanted to learn more about how to build an online community around your luxury brand.
Then you'll love this episode; inside, I go over what you need in place to attract the right audience. How do you decide on which platform to use and what are some best practices to ensure that your community thrives?
Let's Work Together
Are you ready to elevate your eCommerce experience? Explore The Luxury eCommerce Experience™, a 4-phase luxury strategy & design engagement to help you build brand loyalty and increase product sales on Shopify.
Full Show Notes
See the full show notes here ⇠
About eCommerce CultivatedeCommerce Cultivated is a podcast for modern luxury brands ready to elevate their product-based business with aligned & sustainable strategies that grow and scale their luxury brand.
About The May CreativeThe May Creative is a luxury eCommerce consultancy that helps modern luxury brands build more brand loyalty & increase product sales on Shopify. Using an exclusive 4-phase luxury strategy & design engagement that includes: reimagining your luxury branding, creating a sophisticated Shopify website, and elevating your Klaviyo email marketing. Visit www.themaycreative.com for more details.
Complimentary Luxury GuideDownload the 7 Facets to a Successful Luxury eCommerce Experience. So you can experience more success in your business.
Cheers!
Karen 🥂
It can often feel like a mystery, how do you even find luxury customers? Before asking that question. The more important question to ask is what do luxury customers want before they buy?
You may have heard me mention before that luxury customers aren't like the average customers. Their buying motivations are not the same as the average customer and if you neglect to speak their buying language. You'll struggle to clearly communicate that your products are designed for them.
Let's get into the details of what motivates luxury consumers, HENRY's, etc to buy higher priced goods.
Be sure to follow the podcast, eCommerce Cultivated wherever you listen so you don't miss an episode.
Download the complimentary guide on 7 Facets to a Successful Luxury eCommerce Experience. So you can experience more success in your business.
Read the rest of the show notes.
Download the 7 Facets to a Successful Luxury eCommerce Experience. So you can experience more success in your business.
Are you curious about what it takes to build a strong luxury brand that inspires people to buy more of your products?
Join me as I discuss what are some essential elements you need to have in place to build a more memorable experience. Plus get real-life examples of brands that built strong brands that still exist today.
Be sure to follow and leave a review wherever you are listening.
Get access to the full show notes here.
eCommerce Cultivated is a podcast for modern luxury brands who are ready to increase their product sales by elevating their eCommerce experience.
I'm your host, Karen, a former 10+ year retail expert for large multiple 7 & 8-figure companies. Now founder & eCommerce expert of The May Creative, an eCommerce consultancy that helps modern luxury brands increase their product sales by creating an elevated eCommerce experience with a timeless brand, sophisticated website, and email marketing experience.
Don't forget to follow and join our email list for additional insights & exclusives.
Cheers!
Karen
Part of having a great customer experience is to communicate with your customers and potential customers on a regular basis. But how do you get people to your email list so you can maintain an ongoing relationship? Join me as I give you some ways to grow your email list and more! Resources Mentioned
- Bankable Email Marketing™ Course
Join the Community
Never miss out getting the details first and join the eCommerce Cultivated newsletter
Work With Me
Ready to elevate your online store experience?
- Explore Shopify Services
- Explore Klaviyo Services
View the show notes
Let's chat about choosing a great email marketing platform for your Shopify store. Email marketing is a great way to have direct access to your customers without the fear of being restricted by an algorithm.
In this episode, you'll learn
- The importance of email marketing
- Get a story of what happened when IG shutdown my account
- Find out my recommended tools to communicate to your list and more!
Resources Mentioned
- Flodesk (get 50% off)
- Klaviyo
- Bankable Email Marketing™ Course
Join the CommunityNever miss out getting the details first and join the eCommerce Cultivated newsletter
Work With Me
Ready to elevate your online store experience?
- Explore Shopify Services
- Explore Klaviyo Services
View the show notes at https://www.themaycreative.com/best-email-marketing-platform-for-shopify/
eCommerce Cultivated a podcast for women-led product-based business owners who want to grow and scale their business on Shopify.
Join the CommunityNever miss out getting the details first and join the eCommerce Cultivated newsletter
Cheers!
Karen
An important part of your business is your brand. I'll be going over what is branding and its importance for eCommerce brand owners. Plus some common myths about branding that will help you have a solid brand foundation.
Resources Mentioned
- What Is Luxury Brand Strategy? And, Why Is It Important?
- Why You Should Hire A Shopify Expert
Become VIP
- Join our exclusive private community
- Join the eCommerce Cultivated newsletter
Work With Me
Ready to elevate your online store experience with a new Shopify website experience.
- Explore Shopify Services
- Explore Klaviyo Services
View the show notes at https://www.themaycreative.com/branding-for-ecommerce-businesses/
One of the steps each eCommerce brand owner must take is to prove they have a product that will sell. This is where product proof of concept comes in.
Before going all-in and investing thousands of dollars into resources, a website, etc. You need to know if people actually want to buy what you are selling and not just your friends and family. But from strangers who don't know you quite yet. Listen as I go over this important topic.
Resources Mentioned
- Your Ideal Customer Profile: Why It's Important For Your Online Store
- eCommerce Customer Journey: What Turns Browsers Into Buyers
- The Proven Process for Developing A Go-to-Market Strategy
Join the Community
Never miss out getting the details first and join the eCommerce Cultivated newsletter
Work With Me
Ready to elevate your online store experience?
- Explore Shopify Services
- Explore Klaviyo Services
Show notes: https://www.themaycreative.com/product-proof-of-concept
eCommerce Cultivated is taking a Summer break. Tune in to learn how to receive ongoing insights to scaling your luxury business.
Stay connected
- themaycreative.com
- themaycreative.com/elevated
Email marketing is still one of the best ways to stay connected with your customers.
As an eCommerce store owner, a great email marketing provider is Klaviyo.
In this episode, I'll be going over some important Klaviyo flows you can implement to help you maximize sales.
Become VIP
- Join our exclusive FB community
- Join the eCommerce Cultivated newsletter
Work With Me
Ready to elevate your online store experience with a new Shopify website experience.
- Explore Shopify Services
- Explore Klaviyo Services
See the show notes: https://www.themaycreative.com/klaviyo-flows
Are you getting your eCommerce store ready for the 2021 holiday season?
Yes, I know it's early but as retailers you have to be months ahead.
So if you haven't started planning or you are planning now. This episode is for you.
Show notes: https://www.themaycreative.com/prepping-for-2021-ecommerce-holiday-season/
Ever felt like your overall customer experience could be improved? Or how about you just wanted to take things up a notch for your customers? In this episode, I'm going over eCommerce UX Best Practices for Luxury Brands.
Join the CommunityNever miss out getting the details first and join the eCommerce Cultivated newsletter
Work With Me
Ready to elevate your online store experience?
- Explore Shopify Services
- Explore Klaviyo Services
View the show notes
Have you been wondering how you can improve your Shopify site speed? Maybe you 're experiencing longer load times. Load times that could interrupt your customer experience and cause lost sales. In this episode, I'm going to give you some ways you can optimize your Shopify website for faster speed.
View full show notes: https://www.themaycreative.com/shopify-site-speed/
Having a clear vision for your luxury brand is important. It will help you set the roadmap for your business. So that you can scale even further. Tune in to learn more!
View the full show notes: https://www.themaycreative.com/luxury-brand-clarity/
Have a premium product? What's the overall experience that your customers receive when they decide to do business with you? Let's discuss why you need a premium experience for a premium product.
For full show notes, visit: https://www.themaycreative.com/luxury-experience
A question that often comes up for me is what is a luxury brand? More specifically, what defines a luxury brand? If you have had the same question or just want to explore what a luxury brand could be. Then tune in!
For full show notes, visit: https://www.themaycreative.com/what-is-a-luxury-brand
Ever wondered how you can make your luxury brand stand out even more...online?
Unlike a typical brand, as a luxury brand owner. You have a unique challenge in creating an environment where your customers can go through a high-end experience.
One of the core elements in any luxury brand is the experience. Which many brands face a challenge in replicating online versus in-person where you can truly get personalized attention.
How can you create that level of exclusivity and grow your brand? Tune in and listen!
Show Notes: https://www.themaycreative.com/stand-out-luxury-ecommerce-brand/
Investing in your eCommerce website is important to maximizing sales. But, you may be wondering if you should go with the DIY eCommerce website route over hiring a pro?
Regardless of where you are in your decision-making process. Let’s get you some clarity about what your next steps should be.
View the full show notes: https://www.themaycreative.com/diy-ecommerce-website
Hey! With the closing of 2020, I thought it would be cool to also do some updates. One of those is the name change of this podcast. It's not a major change but something that seems to better align the show. Tune in & quickly listen. Thanks!
View full show notes: https://www.themaycreative.com/podcast-name-change
In today's episode, I'm discussing and recapping 2020. What a year! It's definitely wasn't at all what I expected or planned for. Definitely, I'm grateful for the lessons learned. Tune in and give a listen. Don't forget to leave a review & subscribe.
View full show notes: https://www.themaycreative.com/wrapping-up-2020
Have you been facing the dilemma where your website traffic to your online store? Isn’t converting to enough buyers? Now, you're digging deep to find out why. In today’s episode, I go over what could be the missing element that is creating friction. Where your customers are not making it to the checkout page. Listen in!
View full show notes: https://www.themaycreative.com/convert-website-visitors-into-buyers/
Have you been thinking if it's the right time for you to rebrand or redesign your online store but aren't sure if it's the best decision right now? Well, in today's episode, I'm going to give you some insights on whether or not that's a good decision for you and go over some things that you should be looking out for. So let's discuss some key insights on whether it's the right time or not to rebrand your e-commerce.
View full show notes: https://www.themaycreative.com/convert-website-visitors-into-buyers/
Ever thought about creating an online community for your brand? Wonder if it's worth it as a business? Tune in today's episode as we dive into the details of building an online community around your brand.
View the full show notes: https://www.themaycreative.com/building-an-online-community
Want to know what you should be doing to maximize sales this holiday season? For your online store...
Tune into today's episode, to learn what to prep for so that you can end the year successfully. As more customers will be shopping online instead of in-store this year.
View show notes: https://www.themaycreative.com/preparing-online-store-for-2020-holiday-season
Ever wondered if the impact of color plays a role in your eCommerce business & impacts your sales. Listen in as I chat about how color can be a deciding factor in how customers make a decision. A decision whether to make a purchase or not to make a purchase.
View show notes: https://www.themaycreative.com/color-psychology-and-ecommerce
Marketing is one of the areas of business that a lot of business owners struggle with. I want to give you some ideas. Specifically ideas on how you can market your eCommerce business for more sales. Tune in and listen! Don't forget to subscribe & leave a review!
View show notes: https://www.themaycreative.com/marketing-methods-that-attract-customers/
Taking a step back from social media can be a healthy thing. Tune in to today's episode to learn more about my unplanned reduction! Let me know if you've had similar experiences in the comments below :)
View the show notes: https://www.themaycreative.com/stepping-back-from-social-media/
IG & FB are rolling on their newest "Shops" feature in waves to US Business accounts. In today's episode, we are going over what "Shops" are and some additional features coming down the line.
Tune in, subscribe, and leave a review!
View the show notes & leave a comment: https://www.themaycreative.com/instagram-facebook-shops/
When it comes to your business, what your brand stands for and against makes a difference. Grab your headphones as we go into the importance of brand values and their impact on your sales. Be sure to subscribe & leave a review!
View the show notes: https://www.themaycreative.com/the-importance-of-brand-values/
Have you thought about adding a subscription box to your store? We're going to be discussing all things' subscription boxes. Plus share tips on what to put inside and tools to help you set up the service on your website.
View the show notes: https://www.themaycreative.com/grow-your-brand-with-subscription-boxes/
Today I am taking you behind the brand and sharing the story of how I created my business. Giving you a view of the journey to creating a business that now helps many reach their own dreams. Definitely tune in and then feel free to share your own story with me over on Instagram at The May Creative.
Want to stand out in the online space and wow your customers? One way to win over customers is through amazing customer service. Having a live chat option can increase your overall customer experience. Tune in and listen as we go over:
- The benefits of having a live chatbox on your eCommerce site.
- Training and staffing your live chat hours
- Plus more
C O N N E C T
- Website
Have an amazing week!
In today's episode, I'm giving you some tips to help you move your brick & mortar products online, so you can reach more customers. Grab your favorite AirPods and tune in!
LINKS MENTIONED
- Sign up for Shopify and start your trial. (referral link)
View show notes: https://www.themaycreative.com/moving-your-products-online/
The pressing question you may have on your mind... is there a wrong or right way to sell right now?
Dive into today's episode as I share some thoughts on selling during a pandemic.
C O N N E C T
- Instagram - The May Creative
- Website - themaycreative.com
There is a reason why most shop owners struggle to sell their products. So they end up investing in solutions that don't work for their business and still end up frustrated. Tune in to today's episode as we go over a missing core piece to your brand.
C O N N E C T
- Website: themaycreative.com
- IG: themaycreative
Hi, welcome to today's episode! I'm chatting all things gift cards and how they can be a major benefit to your retail business. So grab your AirPods, a nice glass of wine and listen.
View the show notes: https://www.themaycreative.com/the-power-of-gift-cards-for-retailers/
In today's episode, we are discussing things you can do to get your online store ready for sales. Especially as you quickly add more products online now that more people have to shop from home.
Don't forget to subscribe so you don't miss the next episode.
SEO for eCommerce business is a great way to bring additional traffic to your store so that you can convert sales. Today we are going tips you can utilize to boost your SEO efforts also check out the SEO Made Easy blog post for additional tips.
Be sure to subscribe!
In today's episode, I welcome you to the Brand Cultivated podcast and share with you what we'll be covering together. Don't forget to subscribe!