CEO SECRETS: Recent Episodes

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A successful career in real estate requires a mix of people skills and salesmanship, which can be a challenging combination for introverts. However, introverts can learn to use their strengths to their advantage in the field of real estate.

By seeking out guidance and advice, introverts can learn how to navigate the industry and make the most of their strengths. With hard work and dedication, introverts can succeed in real estate and build a rewarding career.

Join our guest, Ashley Harwood, CEO at Move Over Extroverts and Director of Agent Growth - Keller Williams Boston Metrowest, as she talks about helping introverts build successful careers in real estate.

Top Takeaways:

02:59 Can introversion be fixed?

04:54 What helps Ashley speak in public comfortably

06:24 Alternatives to cold-calling that introverted agents can try

09:53 What the Quiet Success workshop is all about

13:37 What made Ashley decide to help people overcome the challenges of being an introvert

16:48 The advantage introverts have over extroverts

19:00 Ashley’s big grandiose plans

21:27 Is it difficult for introverts to be on social media?

22:49 Ashley’s favorite part of being on a stage

23:44 Strategy to connect with people

To get in touch with Ashley Harwood, go to:

Website: https://www.moveoverextroverts.com/

About the guest:

Ashley Harwood has been in the real estate industry for nine years. She spent the first six years in production and the past three years on the training and coaching side of things.

In 2018, she founded Move Over Extroverts with the goal of helping introverted real estate agents avoid burnout, enjoy their lives, and build authentic businesses.

Today, Ashley serves as Director of Agent Growth for three Keller Williams offices: KW Boston Metro, KW Chestnut Hill, and KW Boston Metrowest. She is also the CEO of Move Over Extroverts where she offers one-on-one coaching, teaches workshops, and speaks on the topic of introversion in real estate.

Ashley was named as one of the top real estate coaches by The Close, was featured at INMAN News, and is a speaker at INMAN Connect 2022.

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Staffing is one of the most important aspects of growing a business but can also be one of the most challenging.

Not only do employers need to find suitable candidates, but they also need to make sure that those candidates are a good fit for the company culture and will be able to hit the ground running.

That's where recruiters come in. A good recruiter will have a vast network of stellar candidates to choose from, and they will also have the expertise necessary to evaluate each candidate's skills, experience, and personality. As a result, working with a recruiter is often the best way for business owners to find the high-quality employees they need to take their business to the next level.

Join our guest, Jordan Franklin, CEO at Stratice LLC, as she shares an in-depth look at the role of recruiters in helping companies attract top talent and her secrets on how she grew her company by 103% in just three years.

Top Takeaways:

00:50 What Stratice is doing on the lead generation side to bring on clients

07:21 What an org structure looks like in a staffing agency

09:24 The avatar of the ideal recruiter

11:27 What a day in the life of a recruiter looks like

13:36 The cost of hiring a recruiter

17:42 How Jordan found their niche working with the I.T./Automation Engineering Industry

19:28 The greatest secret to snapping talent from your competitors

20:40 What you need to do to prevent your team from being stolen away

21:50 Is it an excellent strategy to create social media profiles on behalf of your employees?

24:37 Creative things companies are doing to attract people to work for them

27:47 How business owners can overcome challenges with minimum requirements for 401k and insurance

32:48 How bootstrapped tech companies should deal with recruiting

34:31 A big engine to Stratice’s growth (besides networking)

To get in touch with Jordan Franklin, go to:

Website: https://mystratice.com/ and https://my-gumption.com/

Instagram: https://www.instagram.com/mystratice/

Facebook: https://www.facebook.com/mystratice/

Twitter: https://twitter.com/mystratice

About the guest:

In her youth, Jordan Franklin dreamed of becoming a doctor because she believed that it would be the only way to help people. She got her degree in Chemistry but somehow ended up working for a staffing agency. She then realized that there was another way to help people without spending a lot of money to get a doctorate.

Jordan likes to sit next to people she doesn’t know, strike up a conversation with them, and ask them what they do. She believes that building your network is how you build your net worth. And since she’s in the staffing industry, this “party trick” has worked for her.

Today, Jordan Franklin is the CEO at Stratice, LLC, a women-owned talent management firm. They offer specialized plans with the goal of connecting employers with exceptional talents that are the right fit for their organization.

Episode Transcript:

https://docs.google.com/document/d/1fQA_N9TH8FXuc_yVXi4GPUDwkdGFkj2Z3vJRPj8C0-Y/edit?usp=sharing

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For many businesses, patents protect more than just an idea or a concept. It also safeguards true business assets that are critical to a company’s existence in the long term.

Aside from the protection it provides, patents can also be used as leverage to give companies a competitive advantage. It can also drive revenues and profitability, which in some cases, could turn into 9 to 10-figure monetization events.

That is why every growing company, regardless if they choose to pursue a patent or not, should have an Intellectual Property (IP) strategy to help them develop, grow, leverage, and monetize their portfolio of IP assets such as patents, copyrights, trademarks, etc.

However, with technological innovations happening rapidly and a new “shiny” object being invented almost every day, what seems logical to get patented now could become obsolete tomorrow. In this case, would a patent still be worth it? Or will it be just another piece of very expensive paper?

We are pleased to hear from Keegan Caldwell, Managing Partner at Caldwell Intellectual Property Law, as he shares his insights on patent-related matters and his unique journey from struggling with narcotics addiction, to having a Ph.D. in chemistry, to building the #1 fastest-growing law firm in the country.

Top Takeaways:

05:48 One of the sad things about law firms

06:27 How Keegan got his first client

11:01 How Keegan grew his business

16:13 What most successful people have in common

19:11 The value of morale in building a unicorn company

21:30 How to define if something is or isn’t patentable

25:51 How to determine a patent’s value

28:59 The potential dangers of not having your innovations patented

34:21 How much does it cost to get something patented

40:44 Why every company needs an IP strategy

43:47 What the patent system was initially created for

51:19 Keegan’s advice for someone who is planning to become an attorney

54.35 The most exciting invention from Keegan’s current clients

To get in touch with Keegan Caldwell, go to

Website: https://caldwellip.com/

About the guest:

After finishing high school, Keegan Caldwell joined the Marines and worked as an engineer. He got into the construction business for a couple of years when he got out. Unfortunately, this was also when he had some substance abuse issues and got into legal trouble.

Eventually, he was able to turn his life around and got the help he needed. With his grandmother’s advice, he went to college to take up biomedical science and earned a Ph.D. in physical chemistry.

While doing his Ph.D., he worked as an intern in the U.S. Patent and Trademark Office. He discovered he could become a patent lawyer without going to law school. Upon graduating with his Ph.D., he decided to take the Patent Bar and pass.

But Keegan didn't want to be limited to Patent Law. Certain states in the US allow one to take the state bar without going to law school. So he took the state bar and is now a full-pledged lawyer.

Today, Keegan Caldwell is a Managing Partner at Caldwell Intellectual Property Law. They provide technical expertise and post-grant experience to help organizations convert innovation into defensible intellectual property.

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Andrew Horn didn’t know what he wanted to do next coming out of college. While his friends were excited to head off to their first jobs, he didn’t have a sense of purpose in his life and felt that he’d hit rock bottom. So when one of his friends pointed out that sitting there sulking about his situation wouldn’t change anything, he knew he had to do something.

He realized that he had a desire to be of service to other people deep down. And the times he volunteered to help disabled youth to go into adaptive sports were one of the few experiences that he was proud of. This led him to start a children's nonprofit, which would grow to become one of the premier adaptive athletic providers in the DC metro area.

Finding his purpose gave Andrew that sustainable energy source to be better than what he thought he could be and to keep pushing forward. This is the same energy that encouraged him to successfully launch his business and help propel its growth by 1,734% over the past three years.

Let us hear from Andrew Horn, CEO at Tribute, as he shares his journey from being a delinquent frat boy to finding his true purpose and building a business that uses technology to foster meaningful connections in the world.

Top Takeaways:06:07 The lowest point in Andrew’s life that prompted him to turn things around

07:46 One of the benefits of hitting rock bottom

10:14 The reason behind Andrew’s success

11:16 What science says about meaningful relationships

16:31 How Andrew built his network

19:09 The importance of purposeful work

23:34 How the idea for Tribute came about

31:29 How Tribute deals with acquiring new customers

35:19 What Junto is all about

39:25 Andrew's thoughts on psychedelics and their healing properties

Book recommendations:

• Atomic Habits by James Clear
• Into the Wild by Jon Krakauer
• Delivering Happiness by Tony Hsieh

To get in touch with Andrew Horn, go to

LinkedIn: https://www.linkedin.com/in/andrewhorn/

Website: https://www.tribute.co/

About the guest:

Andrew Horn started a children's nonprofit organization called Dreams for Kids DC when he was 21 years old. It is now one of the premier adaptive athletic providers in the DC metro area.

He also leads Junto, a community for men. It is a practical curriculum that helps men come together in a candid and vulnerable setting to talk about things, get more clarity about their own sense of masculinity, and connect their identity to their values to have a more profound understanding of purpose.

Today, Andrew Horn is an Austin-based social entrepreneur and the CEO of Tribute.co. This platform allows users to celebrate the people they care about through a video montage. He is also a writer and communication coach. Forbes Magazine named him "Dale Carnegie for the Digital Age."

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Lung cancer is by far the leading cause of cancer deaths in the world. If not detected early, 80% of patients do not make it after five years. Dr. Aki Al-Zubaidi, an interventional pulmonologist, knew that the best way to beat the statistics is early detection. He wanted to identify all the patients in his own clinic who had a specific abnormality, or a spot on the lungs that could become a cancer.

Yet, flagging all these patients and trying to keep up with all of them became too overwhelming. He tried to look for a solution out there but found none. Thus, the idea of using a software to help with the early detection of lung cancer was born.

With the help of Christine Spraker, a serial entrepreneur, they developed a software that is focused on gathering, curating, and sharing healthcare information to make sure that the right data reaches the right people at the right time so that lives can be saved.

Let us hear from Dr. Aki Al-Zubaidi and Christine Spraker, Co-CEOs of Eon, as they share how Eon’s journey began, and how they continue to become the market leader in improving patient care and lowering healthcare costs all over the country.

Top Takeaways:01:37 How Aki and Christine got connected

04:16 How did they get their first clients on board

05:33 How can incidental findings increase EBITDA?

06:35 What is Eon?

13:37 How cold-calling billionaires (and non-billionaires) paid off

14:58 What made them decide to inject more capital into their business

16:00 Aki & Christine’s big AHA’s in raising money for the business.

17:16 Why you should never leverage your mission or your core beliefs

25:12 Eon’s core mission

26:35 Why Eon is aiming for total market domination

28:39 Eon’s biggest advantage over their competitors

To get in touch with Dr. Aki Al-Zubaidi and Christine Spraker, go to their website https://eonhealth.com/

About the guests:

Dr. Akrum (Aki) Al-Zubaidi, Founder and Co-CEO

Aki is an Interventional Pulmonologist who has dedicated his career to pulmonary nodule management. His background in human genetics and oncology research made him realize that the way to have disruptive change is to combine innovation and action. Today, he is on a mission to close the gap between technological ability and healthcare implementation.

Christine Spraker, Co-CEO

Christine has more than 16 years of experience in the industry. As a domain expert, and having been touched by lung cancer loss herself, she continuously seeks improved outcomes for nodule and lung cancer patients. She has made it her mission to impact patient lives, and the providers who serve them, with improved technology and tools.

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They say the path to success is never a straight line. The road to get there has many ups and downs and is riddled with challenges along the way. And for those who were born with a disadvantage, the journey becomes even more difficult.

John Fish grew up with dyslexia and struggled with reading and writing. In spite of having a learning disability, his football coach saw his potential and took him under his wing. This helped John realize that being dyslexic is not necessarily a barrier to success and that he can actually use it to his advantage.

Today, John Fish is chairman and CEO of Suffolk Construction, one of the most successful privately-owned construction management companies in the United States. He is also a philanthropist whose mission is to give back to those who can’t help themselves.

Let us hear from John, as he shares how having dyslexia led him to discover his characteristics that catapulted him to a high level of success, how his company is using data and technology to disrupt the construction industry, and why he thinks supporting the underprivileged is extremely important.

Top Takeaways

14:38 Hacks for people with dyslexia to help absorb things they’re reading

16:33 Why running a company is like playing in a football game

21:20 The most essential thing about any business

25:56 The biggest accelerator of Suffolk’s growth

31:35 What Vision 2025 is all about

36:15 How to find the most productive workers

36:58 The best way to get ahead in life

40:10 The downside of having equity partners

41:11 Why John believes in giving back

41:50 What are the uses of A.I. and tech in the construction management world?

45:40 What is the ultimate goal in the construction industry?

47:14 What does “winning is not normal” mean?

Contact John Fish

LinkedIn: https://www.linkedin.com/in/johnffish/

www.suffolk.com

About the guest

John Fish was born and raised in a fourth generation construction family. When he was young, he always struggled in school and realized he was dyslexic. His condition worsened as he went through high school and he only learned to read while he was in ninth grade.

When John went to prep school, he met a coach who took him under his wing. He introduced John to a tutor that taught him how to read and write. This allowed John to confront his weaknesses and use them to his advantage.

John knew that he wouldn’t achieve the level of success that he had if not for the people who helped him. John realized that it’s now his turn to give back, so when he turned 28, he started getting involved in boards in different nonprofits.

In 1982, John’s father lent him some money to start Suffolk. The company began to grow pretty quickly as an organization. They eventually worked in the northeast part of the country, grew to the southeast, and then the southwest. And before the year 2000, Suffolk became almost a 2.5 billion dollar business.

By 2017, Suffolk had grown to be one of the country’s top construction companies, responsible for several high-profile projects such as Boston's Millennium Tower, Encore Boston Harbor, and The Guitar Hotel in Seminole Hard Rock Hollywood.

John’s awards include, Boston magazine’s #1 most powerful person in Boston in 2012 and 2015, and was #8 on that list in 2020. In addition, he was named the 6th most influential person in Boston philanthropy in 2013. The Boston Globe named him Bostonian of the Year in 2015 and 2018. And Boston Business Journal's also included him in the "POWER 50" list.

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For any business, growth is absolutely essential - most especially now that we are in the digital age. And while more and more people are using their smartphones and devices to purchase their needs, many businesses are now considering having their own web and mobile apps as a means to connect with their customers.

Web and mobile apps can be an extremely useful tool for most companies, but developing one can consume a lot of time and money. And if your systems are outdated or you lack the technical know-how when it comes to developing web and mobile technology solutions, your efforts will only be wasted.

Which is why having the right people that you can rely on to help grow your business by providing the right tools and can partner with you to build the product from concept to completion, is crucially important.

Let us hear from Andrew Amman, CEO of NineTwoThree Digital Ventures, as he shares his journey from working as a nuclear submarine engineer, to becoming an intrapreneur, then eventually as an entrepreneur with a business that achieved a 1,344% 3-Year Growth and have landed a spot in the top 10% of 2021 INC 5000 list.

Top Takeaways:

00:59 What NineTwoThree Digital Ventures is all about

05:01 Hiring an agency vs. freelance developers

08:05 Is it important to find an agency that has worked in a specific industry

08:19 What separates NineTwoThree Digital Ventures from their competitors

09:59 How Andrew got into the business

11:58 What has been their biggest financial windfall

14:35 A mobile app that real estate brokerages can use to provide lock box access to their consumers

28:25 The difference between hiring a US based agency from going directly to an agency in Kiev, Ukraine

31:59 What is their main lead source?

40:40 The 3 factors that they are looking for in a client

To get in touch with Andrew Amann

Twitter = https://twitter.com/andrewamann

Linkedin = https://www.linkedin.com/in/andrewamann/

Blog = https://www.ninetwothree.co/author/andrew-amann

Website = https://www.ninetwothree.co/

About the guest:

Andrew Amann graduated with a degree in B.S. Mechanical Engineering. He worked as a nuclear submarine engineer where he created designs on the side that showed the company different ways they could do their operations.

He practiced the method of asking companies to “productize” some of his ideas. Eventually, he ended up getting a patent in Bluetooth tracking for manufacturing facilities. And through that repeatable process of working for a company and selling them a product idea, Andrew realized that I had the confidence to go off and do it as an entrepreneur.

In 2012, Andrew met Pavel Kirillov, an Intel Engineer from Israel. They shared the same passion so they came together to create their first mobile app. They were building the product from 9PM to 3AM and that’s where the name NineTwoThree Digital Studio came from.

Today, Andrew Amann is the CEO and Co-Founder of NineTwoThree Digital Studio. They invent, design, launch and grow digital ventures. He currently focuses on helping businesses grow with innovative web and mobile technology solutions and built over 50 applications supporting millions of end users.

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When Brenden Marquardt acquired his first furniture brand, he thought that all he had to do was put it up on the internet and then people would start buying it. As it turned out it was a lot more complicated than that.

Convincing people to come to your website and convert them into customers is a difficult process. Yet everything about your site - from the design, to how you answer your customer’s questions - should have that process in mind at all times. That’s where Conversion Rate Optimization comes in.

Let us hear from Brenden Marquardt, Co-Founder of Homestead Brand, as he shares his journey from working in the finance world to starting his own e-commerce business selling furniture, and how focusing on Conversion Rate Optimization helped them achieve a 3,916% growth rate over the past three years.

Top Takeaways:02:53 How the book, The 4-Hour Work Week by Tim Ferris changed his mentality

04:59 How he got into selling furniture

08:15 The first thing you should focus on if you’re having trouble making sales

09:27 One of the key things about being a CEO

12:08 What’s a good rate to pay for a Conversion Rate Optimization expert?

14:21 How they structured their first acquisition

20:38 Why they’re not using influencers to push their product on social media

21:15 How Homestead Brand deals with their “cheaper” competition

26:23 What was his company’s hockey stick moment?

30:35 One of the most exciting things about being a business owner

31:16 Brenden’s philosophy about work

To get in touch with Brenden Marquardt, visit www.homestead-brands.com

About the guest:

Brenden Marquardt worked as an investment analyst for Merrill-Lynch and Rice University’s $6B endowment fund. He’s also worked as a Business Development Manager for Kinder Morgan.

In 2014, He and his brother Kyle, met a lady who had a very cool design for a Murphy bed. It was affordable and can be assembled easily, but the lady was having a hard time with production, and she really wanted more time for herself. That’s when they decided to acquire the business from her.

From there, they studied how to scale the business, and worked on putting the right structures in place to ensure its growth.

Today, Brenden is the Co-Founder of Homestead Brands. They acquire, invest, and grow multi-functional furniture brands and include them into their growing family of e-commerce businesses.

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Hello, everyone. Welcome back to CEO Secrets. Our guest today was ranked number 363 on the Inc500 list of the fastest privately held companies in America. He was also on this list in 2020 and ranked number 169. That's no small feat to be a part of the list two years in a row. Let's welcome to the show, the President of Astrawatt Solar, Keith Murphy.

Keith began his career as a salesperson but saw an opportunity to do things better. After working in the industry for four years, he started his own company in January 2016, living in his sister's garage and with only $65 in his bank account. They ranked third fastest growing solar company in 2020 and eighth fastest-growing energy company in 2021. The company has 60 employees in four major U.S. cities and has made the Inc500 list.

Astrawatt Solar is extremely focused on providing value and educating homeowners. Keith advises not to look at what your competition is doing. Instead, look for what your customers want. He further stresses finding innovative ways to create efficiencies in the company, which will help save money and create a better workplace for your employees. He and his team believe that big things will happen if you dedicate yourself to small, incremental improvements.

Let us hear from Keith why he believes that the best, the easiest, the most efficient way to get new business is by creating happy customers and why you need to be very picky about where you spend your marketing dollars.

Top Takeaways:01:20 The marketing strategy that led Astrawatt Solar land a spot in Inc500

05:22 How the solar industry is one of the fastest-growing industries

07:16 The importance of building an avatar of different buyer personas

10:34 Why educating people about the business should be one of the goals

11:36 How to find a good copywriter

13:55 Biggest differentiator for Keith's company versus competitors

14:41 How did Keith start his business

18:55 How franchisees can save more money, be more efficient and sell more

26:24 What is Net Metering?

35:00 How to achieve a high growth rate in business?

36:35 The key to having an efficient and effective organization

37:20 The Law of Differentiation in marketing

37:45 The necessity of customer and employee feedback

To get a hold of Keith Murphy, visit https://www.astrawatt.solar/franchise

Episode Transcript:

https://docs.google.com/document/d/1mJFB11YqKb4eD2ELBxJzdC09Z8gl5m1ONftOOZ4CRCc/edit?usp=sharing

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Hello, and welcome back to CEO Secrets. Today’s guest is an accomplished business consultant with almost three decades of professional accounting experience. Her company ranked 376th in 2021’s Inc Top 500 list of fastest-growing privately owned businesses in the US. Let’s welcome to the show, the Owner & CEO of Raincatcher, Marla DiCarlo.

Marla initially wanted to become a social worker but it was her love of numbers and math that made her go into accounting. Eventually, she branched off with a business owner that she was working with into mergers and acquisitions. That's when she fell in love with small businesses and started her own fractional CFO company.

Today, Marla is the Owner and CEO of Raincatcher, a national business brokerage that specializes in small and mid-market businesses. Their mission is to help transform small to medium-sized businesses into companies that are built to sell, and also help buyers find remarkable enterprises in which to create their own legacy.

Let us hear from Marla as she shares her journey and her insights on how small and medium-sized enterprises can have the ultimate edge in the marketplace and get top dollar for their business when they sell it.

Top Takeaways:

01:54 How Marla got into helping people learn how to get ready to sell

04:06 Marla’s #1 CEO Secret

07:56 Where to find the 8 factors that contribute to building a premium business

13:15 What happens when your company gets $10 million+ in revenue?

15:09 Why having the right partners involved in the business is so important

17:57 What are the different types of buyers

19:32 The value of “taking the blinders off”

21:09 Is there a way to acquire businesses through seller financing?

25:21 How to market a business for sale

29:00 One of the things that set Raincatcher apart from the competition

32:44 The red flags to look out for buying a business

To get a hold of Marla DiCarlo, visit www.raincatcher.com

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Hello everyone and welcome back to CEO Secrets. Our guest for today has over three decades of experience in marketing sales and management, specifically in the field of incentive and loyalty marketing. Achieving a 5,485% 3-year growth, his company ranked 69th in 2021’s Inc Top 500 list of fastest-growing privately owned businesses in the US. Let’s welcome to the show, the Co-Founder & CEO of springbig Inc., Jeffrey Harris.

In 1998, Jeff started a loyalty marketing agency that catered mainly to servicing retailers, financial services companies, and insurance companies. After 25 years, he handed over the active management side of his business to his team, who was doing a better job than him, and decided to focus on a new opportunity.

He created a platform that would give small businesses the ability to create and manage their customer loyalty program. In 2016, two cannabis retailers joined the platform. Jeff and his team realized that the cannabis industry was still in its infancy but it has great potential to grow tremendously fast. A year later, they decided to focus entirely on the retailers, brands, and wholesalers that are servicing the cannabis industry.

Today, Jeff is the Co-Founder and CEO of springbig, a provider of customer-loyalty software to cannabis retailers across the U.S., Canada, and Puerto Rico. Recently, his company announced that they’re going public through a merger with Tuatara Capital Acquisition Corp., a SPAC or a blank check company.

Let us hear from Jeff as he shares how he found success working in the cannabis industry and his insights on Special Purpose Acquisition Companies (SPACs).

Top Takeaways:04:20 How loyalty programs allow business owners to have a really good view into what's happening in the industry.

04:34 Is there a blanket incentive to the consumer that will drive them back to the retail shop?

04:53 A misnomer on opening up a cannabis retail shop

06:59 Is there an industry-agnostic plan you can implement to increase repeat and referrals?

07:26 What loyalty is all about

08:21 Is it advisable to implement a loyalty program for a real estate business?

09:49 What made them decide to merge with a SPAC

20:31 The greatest Aha’s Jeff had hit that kind of revenue growth?

21:56 Why Jeff prefers his salespeople to “report the news” than to just sell.

22:39 Why providing great service is a real differentiator among tech companies in the industry.

23:40 How to get technology partners to become ambassadors for your software.

To get a hold of Jeff Harris, email him at Jeffrey@springbig.com or visit www.springbig.com

Episode Transcript:

https://docs.google.com/document/d/10pBvkgoGt2uGt_AkwSo6VzTP6QkZXylmkTRRPeNk7qs/edit?usp=sharing

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Hello everyone and welcome back to CEO Secrets. Our special guest for today is a global entrepreneur, speaker, author, and the Founder of PhilanthroInvesting. His company landed a spot on the Inc Top 500 list of fastest-growing businesses in the country for 3 consecutive years. This year, his company achieved a 1,285% growth securing the 374th spot on the list. Let’s welcome to the show, the Founder of Equity & Help, Ivan Anz.

Ivan developed his entrepreneurial skills at a very young age. At 7 years old, he used to lease his Go-Kart to his friends and neighbors. At 14, he started leasing and training people on how to use 4x4’s on mountains. He sold a million dollars worth of Herbalife products annually, making him the youngest person to make it to the millionaire’s team.

He eventually ventured into real estate. He also got involved in speculative investments like stocks, forex, and cryptocurrency. However, even as he was earning a lot of money then, he felt that there was no sense of fulfillment in what he’s doing. So in 2009, he started to look for ways not just to invest but to invest with a purpose.

Then one day, he met a buyer who really wanted to purchase a property but was unable to afford it. It’s a sad reality that a lot of people still don’t have access to traditional mortgages. He realized that this was an opportunity for investing while helping a deserving family at the same time. That’s when the concept of philanthroinvesting was born.

Today, Ivan is the Founder of Equity & Help, a real estate investment company that aims to help investors achieve their financial goals while making a real difference in people’s lives.

Let us hear from Ivan as he shares his journey on how he started his business and how he helped it grow its revenue by 14,000% in just 3 years.

Top Takeaways:01:43 What drove Ivan to leave Argentina and come to the US

04:44 How philanthroinvesting started

07:27 What is philanthroinvesting?

09:34 How Equity and Help started

11:45 What vendor does their company use to provide data

12:18 The strategy they use to acquire properties

22:04 What their company does if people are unable to pay

To get in touch with Ivan Anz and to find out more about philanthroinvesting and his book, go to:

www.pi.today

Episode Transcript:

https://docs.google.com/document/d/1XK2502aTDO2P-hF6EWt2cOLmvxTHxnyw6mCTzSKaKT4/edit?usp=sharing

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Hello everyone and welcome back to CEO Secrets. Our special guest for today was listed as part of the 100 Most Intriguing Entrepreneurs by Goldman Sachs in 2015, became one of the Rising stars: 90 healthcare leaders under 40 in 2018, and belonged to the Top 40 under 40 Leaders in Minority Health in 2020. His company, a leading provider of innovative healthwear, achieved 14,000% growth over the past 36 months and this has secured them the 20th spot on the top 500 fastest growing companies in the country. Let’s welcome to the show, the Founder and CEO at Care + Wear, Chaitenya (Chat) Razdan.

Prior to starting Care + Wear, Chat Razdan was an investment banker at Goldman and Sachs and a strategy consultant at Kearney. While his professional background is not directly related to healthcare, it was his experience with having loved ones who were diagnosed with cancer and were told to wear socks over their PICC lines that led him to recognize the growing need to bring innovation and design to the healthcare industry.

In 2014, Chat decided to build a company that will provide healthwear that is focused on creating positive and effective healing experiences for patients everywhere. Today, Chat has worked in partnership with leading hospitals, patients, and clinicians to create Care+Wear’s clothing and accessories. The company has also collaborated with sports leagues, brands, schools, and foundations such as MLB, the NBA, Oscar de la Renta, Parsons School of Design, March of Dimes, American Cancer Society, and Stand Up 2 Cancer.

Chat wanted to make sure to get the right people in the room with him to design and develop all of their products.

Let us hear from Chat as he shares his journey on how he started his business and how he helped it grow its revenue by 14,000% in just 3 years.

Top Takeaways:

01:08 How Care + Wear came about

03:59 The 3 P’s to success

09:11 What Care + Wear does on the marketing side to increase sales exponentially

12:33 Chat’s absolute marketing tactic must-have

14:55 A good marketing strategy to spend money on

16:30 What does the value checklist look like for Care + Wear

21:56 Chat’s insight on influencer marketing

23:11 Tactical things Chat would’ve changed in their early year to grow even faster

30:08 Chat’s biggest failure and what he learned from it

To get in touch with Chat Razdan, go to:

https://www.careandwear.com/

Email: wecare@careandwear.com

LinkedIn: ChaitenyaRazdan

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Hello, everyone. Welcome back to CEO Secrets. Today’s guest is a successful serial entrepreneur. He has helped his company grow its revenue by 22,381% between 2017 and 2020 which landed them the 11th spot out of 5000 of the fastest-growing companies in America. Let’s welcome to the show, the President and CEO at Texas Solar, Mike Sardo.

Mike Sardo pursued a degree in coaching because wanted to be a public school coach. Yet, his path took on a different course and it was his passion for cheerleading that led him to put up his first business - a cheerleading gym. It served 900 students at that time and expanded to three other locations that served close to 1400 kids per week.

One of the things he learned about himself during this time is that he didn’t like jobs. And once the challenge of starting from scratch or turning a business around wears off, it turns into a job. He felt like the business was not for him and he ended up selling it after a couple of years.

This set him into a pattern of buying struggling businesses and turning them around. Two years ago, Mike came across Texas Solar, a company that had been going up and down for the last 13 years and needed some management help. He and his partner eventually bought most of the company and decided to focus on the product which caused substantial growth for the business.

Let us hear from Mike as he shares his journey and how he helped a struggling company turn around and achieve exponential growth in a short span of time.

Top Takeaways:

06:30 How Mike got involved with Texas Solar

09:07 How to get a competitive advantage over multi-billion dollar companies

15:05 The impact of the massive power outage in Texas had on their business

16:14 The “silver bullet” to achieve massive growth for your business

18:04 What is Texas Solar’s #1 channel for sales?

19:19 Does Texas Solar use brand awareness to make affiliates find them

21:44 Texa Solar’s core strategy

29:15 How to get salespeople to go door knocking

31:12 Mike’s advice to anyone wanting to successfully grow their business

33:42 What does the future look like for Texas Solar?

To get in touch with Mike Sardo, go to:

https://www.txsolar.com/

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Hello, everyone. Welcome back to CEO Secrets. Our special guest for today was named an Entrepreneur Of The Year® 2021 Central Texas Award winner. He is the CEO and Founder of OJO Labs, which ranked 49th out of 5000 of the fastest-growing companies in America. I’m super excited to welcome on the show, John Berkowitz.

John came from a family of entrepreneurs. This fueled his desire to seek out problems that have never been solved before, find solutions, and build a business around them. In 2005, he co-founded Yodle, an all-in-one digital marketing platform for more than 50,000 SMB customers. It was later acquired by Web.com for $342 million.

However, John felt unfulfilled after the exit from Yodle. He felt that he didn’t meet their company’s goal, making a significant difference in favor of small business owners. This is why in 2015, he started OJO Labs to empower real estate consumers to make better decisions with the help of deeply personalized technology.

Today, OJO Labs has expanded to five regions with over 500 employees. They’ve also acquired several technology companies over the years and are expected to grow by 250% by the end of the year.

Let us hear from John as he shares how his biggest failure led him to build a business that is a powerhouse in the industry and provides real-world value.

Top Takeaways:9:07 How the Prime Minister of St.Lucia jumpstarted their company’s startup.

12:49 What do OJO Labs’ growth and growing bamboo have in common?

15:10 Does John consider Zillow as a competitor?

16:34 What is OJO Labs’ strategy to overcome a behemoth like Zillow?

17:42 Why not being number one on Google doesn't mean you can't be a more prominent company

17:55 The importance of identifying the right partners

20:36 The one feature you could focus on that would just suck off so much traffic from portals like Realtor.com and Zillow

22:43 The most significant innovation in real estate

24:24 Why John thinks that iBuyers and cash offers are just iterations on an old business

25:37 What makes OJO Labs significantly different or better than Zillow?

27:17 The thing that John has been obsessing about for the last five years

29:44 What was John’s most significant failure?

33:26 Why John feels super-uncomfortable when it comes to awards

34:51 When to raise money, and when to bootstrap?

To get a hold of John Berkowitz, send an email to:

john@ojo.com

Episode Transcript

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Hello, everyone. Welcome back to CEO Secrets. Today we have a very special guest. He is the founder of one of the leading CRM platforms in the real estate space. Let’s welcome, the Co-Founder and CEO of BoomTown, Grier Allen.

Grier grew up in a family of real estate agents and this fuelled his passion for the industry early on. This is why even as he started a digital advertising company after college, he felt drawn to go back and focus on real estate. He wanted to build a product that would impact more lives within the real estate space.

In 2006, he and the members of his founding team pooled their knowledge, experience, and skill sets together and spent an entire year trying to understand where they could make a real impact on the industry. This is how they came up with software products that will help real estate professionals provide a better experience for their prospects and customers - thus, BoomTown was born.

Today, Boomtown has grown to be one of the leading CRM providers in the entire industry. They are considered to be the behemoth in the real estate CRM space and have been able to maintain their top-notch status despite having numerous competitors come up over the years.

Let us hear from Grier as he shares his insights on hiring leaders, the importance of culture, and his journey to making BoomTown a success.

Top Takeaways:

03:46 The distinct competitive advantage for Boomtown

04:58 How important team-building has been to the success of Boomtown

08:21 What is BoomTown doing on the product side to help customers stay relevant

10:29 BoomTown’s mission from the get-go

11:39 Grier’s views on the future of the real estate industry

12:50 The greatest secret to identifying, selecting, and getting the right leader in place

18:06 Which leadership roles could be performed remotely and which ones should be performed next to the team?

19:18 Is it ideal to offshore key leadership roles to other countries?

21:10 Where were the roadblocks BoomTown had to deal with from a revenue perspective?

21:50 When did BoomTown decide to define their core values

26:26 Why you shouldn’t let search fatigue dictate your hiring decisions.

25:51 The value of finding someone who fits your culture

28:10 The “silver bullet” in the interview process to make sure that people gel together

33:39 What's the next big grandiose plan for Boomtown to stay on top?

36:02 Grier’s advice for the small players to find opportunities to grow and have success

44:06 Which teams/companies does Grier think will have incredible growth in the future and which ones does he think will fall behind?

Episode Transcript

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Hello, everyone. Welcome back to CEO Secrets. I’m super excited to introduce our guest for today. He is an entrepreneur, a marketing genius, and the Co-Founder and CEO of DemandJump. Let's welcome, Christopher Day.

Over the last 30 years, Christopher Day has become part of the founding team of nine different businesses. One of the major things he learned from his experience is that throughout all those businesses, the marketing aspect has remained a black hole. Companies would invest in marketing but the results are difficult to measure that’s why marketers never really know if it’s working or not.

Christopher made it his mission to solve this pain point in a unique, elegant, new way. This led him to start DemandJump in 2015. DemandJump’s Customer Behavior and Marketing Attribution Platform has revolutionized how businesses see if their marketing strategies are actually driving pipeline and creating revenue. The platform then uses the data to help these companies align their content, become more relevant, and create the next plan of action across all marketing channels.

Let us hear from Christopher as he shares his marketing insights and how DemandJump was able to achieve 1,200% growth year over year and land a spot on the most prestigious ranking of the country’s fastest-growing private companies.

Top Takeaways:03:37 What is the marketing secret to drive brand awareness

04:48 How the DemandJump platform works

14:51 Christopher’s advice to anyone who’s looking into venture capital funding

16:45 How to get a Fortune 250 company to work with a startup

19:34 How their company deals with offers of acquisition

22:10 How does a small local company compete with well-funded large enterprises

23:15 Why content is 100x more important than it used to be.

23:23 How to structure your content so you can win every time

23:55 The 2 hyper-competitive keywords that DemandJump ranks well for

28:32 What should a marketing department look like from a role’s perspective?

34:04 The percentage of all web pages and blogs that actually get seen

36:44 The healthy budget to allocate to content creation

44:33 The value of having a creative person in your marketing team

50:38 What are the top tools from a technology perspective that marketing leaders should be using?

54:20 Why businesses should focus on aligning their content and becoming relevant to our market

To know more about DemandJump, visit their website www.demandjump.com

Christopher Day's LinkedIn: https://www.linkedin.com/in/christopherday2/

Episode Transcript

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Hello, everyone. Welcome back to CEO Secrets. Our guest for today is the CEO and Co-Founder at Kitu Life Inc., makers of Super Coffee. He and his brother’s company ranked #18 on Inc. 5000 and they also made it to Forbes 30 Under 30 in 2019. Let's welcome, Jim DeCicco.

Jim DeCicco came from a humble, blue-collar family. Growing up, he and his brothers became student-athletes. When they were in college, Jim's younger brother Jordan, had to attend basketball practices early in the morning and stay up late at night to study. He wanted a drink that is delicious, healthy, and could sustain his energy for the day. Yet, the only ones available then were loaded with sugar and artificial ingredients. That's when he decided to brew his own healthy coffee and pitched the idea to his brothers to start Super Coffee.

Hoping to expand their brand on a national scale, Jim and his brothers joined ABC’s Shark Tank, in 2018. One of the judges on the show commented that although their coffee is still very healthy compared to other energy drinks out there, the sweetener they used in their coffee left an unpleasant aftertaste. This prompted them to use a different sweetener and came up with a 100% sugar-free coffee with just 70 calories. This new formula has become a key differentiator for their brand.

Let us hear from Jim as he shares how he and his brothers grew their brand to become the number 3 bottled coffee drink in the US, achieved 55M in annual revenue, and 400M in valuation in 6 years.

Top Takeaways:

01:46 How to find meaningful partnerships

04:00 Why Jim felt they had to win New York

06:41 How to get big players and influencers involved in your business

09:07 The mentor who’s had the biggest impact on their business

13:59 Marketing hacks to help accelerate growth

15:42 Why you shouldn’t rely on influencers to drive sales

18:30 How influencers affect consumer confidence

20:18 The Biggest breakthroughs their company had in the past 7 years

26:46 What’s the Big Hairy Audacious Goal for Super Coffee

29:02 What they plan to do next after Super Coffee

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Hello, everyone. Welcome back to CEO Secrets. Today’s guest is the CEO of Spartan Investment Group LLC, a company that was included in the INC 500 list for 2 years in a row. They ranked 308th last year and jumped to 166th this year. Let's welcome, Scott J. Lewis.

Scott gained his leadership and management skills while he worked as a regional sales manager for a biotech company. Years later, he had the opportunity to join the army. He knew that he’d get really good leadership training and experience there so he enlisted himself. After four years, he came off of active duty then went into the federal government. This is where he learned a lot about strategic planning, project management, and risk management.

All the skills and knowledge that Scott gained from his past experiences positioned him to start his company and be able to set the foundation to build a real estate investment firm.

Let us hear from Scott as he shares how he built his company and ended up on the top 500 fastest-growing private companies in the country.

Top Takeaways:1. The big catalysts for growth that put Spartan on the Inc 500 list for the past 2 years (1:58)

1. How does Spartan raise funds? (3:25)

2. What caused Scott to decide to go into the self-storage asset class. (6:06)

3. How Scott took the thinking process he learned from the military and applied it to his business (6:24)

4. Scott’s reason for starting the business (11:54)

5. How to achieve growth by adhering to systems and processes (13:17)

6. How they came up with the 740-item due diligence checklist (15:30)

7. Scott’s advice on how to drive growth for your business (21:33)

To learn more about Scott and the Spartan Investment Group LLC, go to https://spartan-investors.com/

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Hello, everyone. Welcome back to CEO Secrets. Today’s guest is a powerhouse in the real estate industry. He’s a top producer, an elite real estate coach and trainer, and the owner of the #1 real estate team in Denver. Let's welcome, Brendan Bartic.

Before making it big in real estate, Brendan had been in the Army and worked as a property manager for a private contractor. However, when he went to real estate school, he discovered that his skills were more suited for an agent. Brendan then trained under a top producer and learned everything he could from her until he could venture independently. Eventually, he built his team and transitioned into starting his own brokerage.

Over the course of his career, Brendan has sold over 1 billion in residential volume. And with more than 20 years of experience in this business, Brendan has also made it his mission to help other agents achieve the same success as he did through his real estate coaching company.

Let us hear from Brendan as he shares how his journey helped shape who he is today, his views on how technology and data are changing the real estate industry, and how the book - 4 Disciplines of Execution influenced his success.

Top Takeaways:

1. What pushed Brendan to pursue a career in real estate (2:48)

2. How all the success in real estate comes down to a formula (3:46)

3. What Brendan thinks of Zillow’s acquisition of Showing Time(13:42)

4. If technology companies take over 80% of the consumer journey, How would agents make more money? (17:59)

5. What Brendan considers the “Ferrari’s” of this industry when it comes to technology (22:44)

6. Brendan’s secret to building his business (26:33)

To know more about Brendan and if you’re interested in his coaching services, visit www.brendanbartic.com.

Podcast Transcript

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Hello, everyone. Welcome back to CEO Secrets. I am thrilled to introduce our returning guest for today, a multi-awarded New York City real estate broker, transformational coach, and founder of the Patrick Lilly Team. Let's welcome Patrick Lilly

Patrick Lilly has been in the real estate industry for more than 34 years. He has sold over a thousand properties worth more than $1.35 billion in his career. He also received the Keller Williams Pinnacle Award, a distinction presented to the top 20 exceptional agents across all North American firms.

Patrick received his life coaching credentials in 2007, allowing him to conduct transformational seminars on discovering one's essence and purpose in life all over the world.

Let us hear today from Patrick as he shares his insights on how New York’s real estate market is doing a year after the pandemic started and what transformational coaching is all about.

Top Takeaways:1. What has it been like in New York over the past year (00:44)

1. From a pricing standpoint, has New York remained stagnant since 2015? (3:01)

2. Is it a good idea to invest in Trump properties right now? (11:15)

3. Why New York doesn’t have an MLS (16:25)

4. How has Compass affected the brokerage world in New York? (18:35)

5. What’s the difference between brokerages and teams (25:14)

6. What Patrick likes about the brokerage model (27:27)

7. How hard is it to get started in the real estate industry in New York (29:02)

8. What does transformational coaching mean (35:37)

9. The best real estate book by far (39:09)

To get in touch with Patrick, visit patricklillyteam.com

Episode Transcript:https://tinyurl.com/CEOSecrets-EP63

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Hello, everyone. Welcome back to CEO Secrets. I am excited to have on the show today a powerhouse real estate leader, the founder of The Wolek Group. Let's welcome Jennie Wolek.

Jennie has been in the real estate industry for 20 years. She started as a solo agent and eventually started a team of her own. Over time, she found her passion and purpose which is to teach, train and empower real estate agents so they don’t have to spend as much time as she did figuring it all out.

Recently, she launched an online coaching platform, Your Journey with Jennie, where she helps real estate agents scale and grow their businesses.

Let us hear today from Jennie as she shares what she learned from her journey and the value of having a relationship and referral-based business.

Top Takeaways:1. What Jennie loves most about the real estate business (01:51)

1. The secret of referral-based database business (08:06)

2. What you can do to maintain top of mind awareness (10:51)

3. How Jennie determined what her true passion was (12:48)

4. The core things Jennie teaches in Your Journey with Jennie (19:48)

5. How to create a sense of belonging within the team (22:13)

6. Will the team model still be relevant in the future? (25:17)

To know more about Jennie Wolek, visit: https://yourjourneywithjennie.com/

Episode Transcript:

https://tinyurl.com/CEOSecrets-EP62

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Hello everyone, welcome back to CEO Secrets. I am excited to interview another successful business owner in the real estate world. Let's welcome, Dean deTonnacourt, CEO of HomeSmart Professionals Real Estate

Dean used to run a video store before he got into real estate. One of his customers encouraged him to try the real estate world and he never went back as soon as he got into selling houses. He was previously a founding member of Keller Williams Realty in Rhode Island in 2000. In 2014, he founded HomeSmart Professionals Real Estate and has grown the company to over 100 agents. Currently, he is also the President of the Rhode Island Association of Realtors.

Let’s hear today from Dean, his story in building his business with more than a hundred agents serving three marketplaces, and the secrets to becoming a top producer.

Top Takeaways:

(00:47) How Dean got into real estate

(5:48) Why Dean moved to the HomeSmart brokerage model

(8:01) Strategy to recruit agents

(11:24) How is HomeSmart competing with companies investing in technologies like Zillow, Redfin, and Opendoor

(12:58) Should agents worry about companies who are trying to eliminate agents in the business

(17:25) Are more brokerages going virtual in the next coming years?

(20:14) What pandemic has taught us

(21:50) Dean's advice to new real estate agents

(27:23) Where Dean is investing aside from selling homes

(29:01) Are we expecting market corrections to come?

(31:32) Dean's greatest secret to being a successful business owner

Reach out to Dean deTonnancourt at dean@leadingyouhome.com or visit TheRhodeHome.com

Podcast Transcript:

https://docs.google.com/document/d/1b-uVINQooY9fWi8XmRfWDQYeZN61mWLXYBkZ7_vMu0s/edit?usp=sharing

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Hello, everyone! Welcome back to CEO Secrets. I am thrilled to have our guest on the show and I am so honored to be interviewing him today. Please welcome, Rick Cunningham.

Rick Cunningham was a licensed Landscape Architect before he got into the real estate world. Although he was getting clients for his business, he felt that he was not on the right path. After he finished his MBA, he realized that his real passion was in real estate. That was when he started his career as a real estate agent. Today, he is the Owner and Investor of multiple Keller Williams Franchises throughout California and Hawaii.

Let us hear today from Rick about his journey from being a real estate agent to becoming an owner and investor of multiple Keller Williams franchises, the technologies surfacing the industry and what the future holds for the real estate business.

Top takeaways:(1:03) The difference between KW's Regional Partners and Franchise Owners

(4:18) Why Rick decided to be a franchise owner instead of being an agent where he could earn more

(7:08) Rick's biggest learning while building his business

(8:47) The future of Keller Williams

(11:02) How agents can compete with the tech giants in closing deals

(16:26) Building a national lead generation platform

(17:58) Rick's other business ventures

(22:14) Rick's investing strategies in real estate

(24:31) Why it is not a good market for a listing agent today

(26:44) Rick's prediction as to when the market will stabilize

(27:07) How will real estate be affected by lots of people moving to another state

(34:52) Split strategy for brokers who provide lead generation to agents

(43:46) What people in real estate should watch out for in the next couple of years

Reach out to Rick Cunningham at www.cunninghamre.com

Episode Transcript:

https://docs.google.com/document/d/1g9UbupOO4LSovm2j9N1tvN2tdjfRxLxQgSzJtQKJgDE/edit?usp=sharing

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Hello everyone, welcome back to CEO Secrets. I am extremely excited today to be joined by the creator of one of the leading investment platforms for a done-for-you solution, let's welcome Gary Boomershine.

Gary grew up in a family of real estate brokers and entrepreneurs. At the age of 18, he got his license and started selling real estate as a means to pay up for his college education. After he finished college with a degree in Computer Engineering, he worked with one of the largest technology consulting firms in the world. Later on, he was recruited for a company doing enterprise sales for a software start-up. This is where he learned to run a business and sell high-end solutions to executives. In 2004, he started investing in real estate and began to grow. Today, he is the CEO and Founder of RealEstateInvestment.

Let us hear today from Gary his experiences in going through real estate investing and the opportunities to look forward to in the next coming years.

Top takeaways:(4:04) Gary's insight on the InfusionSoft tool and who should be using it

(14:02) Challenges in finding off-market deals and how Gary resolved it

(15:22) The proven method in generating leads that convert

(16:43) Gary’s diagnosis of Chris's team initiatives in finding distressed deals

(18:38) The difference between pull and push marketing

(27:38) Where to find investing opportunities in the next 5-10 years

(33:45) 4 types of market

(35:58) What to expect from Gary's new book "The Freedom Code"

(37:29) The future of cryptocurrency

To get a copy of Gary's book, visit realestateinvestor.com/gary-gifts or email him at info@realestateinvesting.com

Episode Transcript:

https://docs.google.com/document/d/1V5Yh-f8BzRbv2C_g_XWSJQgVoOdTDCrpnqpX_ajHmD4/edit?usp=sharing

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Hello everyone and welcome to CEO Secrets. Today, I'm excited to be joined by an expert in real estate investing. Let's welcome, Bradford Shepherd, Managing Partner at Sugarhouse Investments.

Bradford Shepherd has been involved in commercial real estate development for 20 years. His experience includes management of hotel and vacation property, retail and café operations, as well as the development of retail and hospitality space. In 2011, he moved to Texas with his wife and that's how he started doing residential properties flipping and building a rental portfolio in Central Texas. In 2017, he leaped to multifamily syndication investments.

Let us learn today from Brad the different paths of investment he ventured in, which investments give good returns, and how he is helping investors achieve their investment goals.

Top Takeaways:(3:11) Managing single-family and multifamily properties in different locations

(5:08) Why Brad loves investing in multifamily properties

(5:30) What is syndicate investing and how does it work?

(7:48) How is Brad's investment program different from what Grant Cardone offers

(9:44) What is the expected return from syndication deals

(12:09) How people find multifamily deals and where to find those deals

(15:04) How Brad is Building his deck of investors

To know more about Brad's investment, visit www.sugarhouseinvestments.com

Episode Transcript:

https://docs.google.com/document/d/1El_eBX_yadGd5W96xWyORsjcebiiE7ux3uyBhf34kN4/edit?usp=sharing

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Hello, everyone. Welcome back to CEO Secrets. I am super excited to have an incredible guest today here in the show. Let us welcome, Erin Urban.

Erin Urban is the owner of UPP Solutions, a certified Career Strategist and Executive Coach helping experienced professionals to remove their career roadblocks, unlock their potential and elevate their careers. Her past career was in the new construction business before she got into the coaching & consulting world. Erin is also a podcast host, a Forbes Coaches Council Member, and an Amazon best-selling author.

**Let us learn today from Erin the secrets to a soaring career, how a person's language choices reflect one's brand and building your credibility.

Top takeaways:**(1:03) Transitioning from the new construction business to being an executive coach

(3:40) What made Erin different from other executive coaches

(7:09) How do you program the subconscious mindset to respond to situations and scenarios

(11:28) How to identify your roadblocks in achieving your success

(12:47) Chris and Erin's coaching roleplay

(17:45) Who influenced Erin to shift to the coaching and consulting space

(19:58) How to become a best-selling author on Amazon

(23:27) How to grow your followers on LinkedIn

(25:36) The positive impact of being a Forbes contributor for Erin

Episode Transcript:

https://docs.google.com/document/d/1XAe1MQ8KRFWIIsmqZNhnDKXBi9QaFFDEU_IRmyu1Aoc/edit?usp=sharing

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Hello, everyone. Welcome to CEO Secrets. I am so honored to be joined by a successful entrepreneur in the real estate world. Join me in welcoming Mike Simmons.

Mike Simmons is the owner of Just Start Real Estate, a Partner at Return On Investment,  and also a partner at 7 Figure Flipping. He is also a real estate coach, podcaster, and a speaker. Mike has shared the stage with Gary Vaynerchuk at his Agent2021 Conference. Mike has been into real estate investing since 2008 doing house flipping, bought rentals, and wholesale equaling hundreds of deals.

Let us learn today from Mike his story from the ground up and how he was able to reach 7 figures in profits investing in real estate.

Top takeaways:(3:35) Social media as a selling platform - is it worth it?  

(5:10) The type of leads Mike found from social media that are good to attract

(6:29) Mike's top sources of seller leads

(8:38) Why Mike is adamant about postcards

(10:01) How to decide who to send mails from your database

(12:42) Setting budget for Google Ads

(24:38) Strategies that people are talking about to deploy capital

(26:14) How to compete with big companies doing hundreds of deals a month

Podcast Transcript Here

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Hello everyone, welcome to CEO Secrets. I'm excited today to be joined by an expert on talent retention. Let us welcome Dr. Troy Hall.

Dr. Troy Hall is a global expert in Talent Retention Strategies. He is an award-winning culture strategist, radio show host, speaker, author, and talent retention expert. His doctorate in Global Leadership and Entrepreneurship has sent him across the globe to help leaders create cultures of cohesion and retain top talent in their organizations.

Let's learn today from Dr. Troy how leaders and business owners can retain talents in their organization and how to maintain a healthy working environment.

Top Takeaways:

1. What is Cohesion culture (3:17)

2. Tips in retaining talents in the company (5:56)

3. Seven (7) attributes of effective leadership (7:13)

4. How to overcome talents leaving the company due to financial reasons (12:31)

5. The mistake that companies are making when hiring people (17:42)

6. How to have a transformative leader mindset (29:55)

7. Dr. Troy's definition of a leader (33:47)

8. One secret why people are not achieving what they want (34:09)

Reach out to Dr. Troy Hall through his website www.drtroyhall.com or contact him via email at drtroyhall@gmail.com

Episode Transcript:

https://docs.google.com/document/d/10hUwGjTes9ep-G6K7NdRP30J-eiq0ligPiMA9QMBy4k/edit?usp=sharing

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Hello everyone, welcome back to CEO Secrets. I am ecstatic to be joined by an experienced operator both in brokerage and real estate investing. Let's welcome Chris Prefontaine.

Chris Prefontaine is the CEO & Founder of Smart Real Estate Coach. He’s been in the real estate business for almost 30 years and is a 3-time best-selling author of Real Estate on Your Terms, The New Rules of Real Estate Investing, and Moneeka Sawyer's Real Estate Investing for Women. Today, Chris runs his buying and selling business together with his family team.

Let us learn from Chris the in's and out of the business, the real estate cycles he's been through, and strategies that you can implement with your team to be more profitable.

Top Takeaways:

1. Where to find leads during low inventory listings (1:06)

2. How to find virtual assistants to do outbound prospecting (4:05)

3. How does principal only owner financing works (9:40)

4. Chris' selection process of associates to work for his team (18:17)

5. What to do if the market shifts to attraction-based business (22:16)

6. Challenges in the future that can be a roadblock to success (29:06)

7. How to advertise Rent-to-Own (30:56)

8. Which is more profitable - Owner Financing or Rent-to-own? (31:35)

To know more about Chris Prefontaine's Real Estate Coaching, visit www.smartrealestatecoach.com

Episode Transcript:

https://docs.google.com/document/d/1CnQ093OLuPBO4TJ7KtTuU7Z8nuolKG_I7IZz0wjzH0g/edit?usp=sharing

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Hello, everyone. Welcome back to CEO Secrets. Today, I am excited to be joined by another real estate technology entrepreneur. Join me in welcoming, Dan Corkill.

Dan Corkill is the CEO & Co-Founder of Follow Up Boss. A full-scale sales solution for top-performing real estate teams and agents. Dan is an entrepreneur, has a background in finance, and also worked for a marketing company. In 2011, he was invited by his friend to put up a software company even though he had no tech background. Today, they are serving thousands of real estate professionals, helping them with their day-to-day businesses.

Let us hear from Dan how Follow Up Boss started, the challenges of funding a new company, and how they were able to establish their brand despite struggles and challenges.

Top Takeaways:1. How Follow Up Boss is different from other tech company (3:59)

1. What Dan and his partner did to fund their company (7:03)

2. Determining what to focus on as a start-up business (9:28)

3. How to convince people to buy a newly launched product with limited features (12:01)

4. Challenges in adding new features requested by the customers (15:07)

5. The biggest mistake Broker/Owners do in terms of using technology (23:04)

6. The future of technology in real estate (26:01)

7. New shiny object Dan recommends promoting accountability (46:48)

8. The job description of a CEO (52:13)

To know more about Follow Up Boss, visit www.followupboss.com

Episode Transcript:

https://docs.google.com/document/d/1sJPQILjKsGPZqPyHauxWQlwJQeS4jgV0DQpec7vWmvA/edit?usp=sharing

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Hello everyone. Welcome to CEO Secrets. I am very excited to start 2021 with David Anderson of LionDesk.

David Anderson is the CEO & Founder of LionDesk. David has been named to the 2020 Swanepoel Power 200 (SP200) report for the second consecutive year. Ranked #148, Anderson is part of an elite group of industry professionals who are recognized for their influence and leadership

**Let us hear today from David the role of technology in the success of real estate business and how he was able to build his company with the key talents.

Top Takeaways:**

1. The gap in real estate technology several years ago (8:56)

2. The biggest problem of new products and existing technology in real estate (15:04)

3. What consolidation look like for tech companies in the coming years (18:04)

4. The greatest secret to scaling your business and building a successful organization  (23:59)

5. How to get uber-talented people (26:58)

6. How do you set up the leaders for success (33:50)

7. Why real estate agents won't go away in the business (36:12)

To learn more about LionDesk, visit their website at www.liondesk.com

Episode Transcript:

https://docs.google.com/document/d/1WW0ACxUkcdJuG0stWG3iS7SlJ2cDLNgV0L_8JDBzIX8/edit?usp=sharing

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Hello everyone, and welcome to CEO Secrets. I am extremely excited to have our guest today. Let's welcome Terrence Murphy.

Terrence Murphy is the CEO, Broker, and Founder of TM5 Properties. Terrence had a successful football career. After retiring from the NFL, real estate became his main focus and passion. He became a serious investor in the Texas real estate market. He has led multiple development and acquisition companies to multi-million dollar revenues and over 250+ bed portfolios. This is where TM5 Properties originated and continues to grow and expand.

**Let us hear today from Terrence his journey to the real estate world, his motivation, and principles that made him successful in this business.

Top Takeaways:**1. How his learnings from A&M helped him in running his business (8:10)

1. Teach your children to be humble and focus on the core values to set them for success (11:26)

2. Terrence's motivation and driving force to get into real estate (17:01)

3. Books recommended by Terrence (21:48)

4. Terrence's BHAG now (22:44)

5. What's the next 10 years in real estate look like (27:54)

Check out Terrence's new podcast The Real Estate Entrepreneur. Visit his website www.terrencemurphy.com

Episode Transcript:

https://docs.google.com/document/d/1o2sEgcDU_xPYO8AD6CRve5QJmJvVglCweyi1ZzS3xXM/edit?usp=sharing

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Hello, everyone. Welcome back to CEO Secrets. I am excited to have a real estate team leader and a transformational coach today in the show. Let's welcome Greg Flanagan.

Greg Flanagan is an entrepreneur and has been in the real estate industry since 2006 after working as a Lieutenant in a Correctional facility for 17 years. Greg is the founder of Power Onward Mastermind providing transformational coaching and skills training to real estate agents.

**Let us hear today from Greg his experiences in different fields of businesses, his failures, and his current goal to help new real estate agents.

Top Takeaways:**1. Greg's biggest takeaway working in prison for 17 years (2:20)

1. From a Correctional officer to being a Salesman (5:14)

2. Greg's motivation and whys (17:58)

3. Why people are going into the real estate business (19:15)

4. How to flatten the learning curve of agents (21:11)

5. Will solo agents survive the disruption? (23:56)

Visit www.poweronwardmastermind.com to know more about Greg Flanagan.

Episode Transcript:https://docs.google.com/document/d/1gKwbMA2RwB-y0uZsGQyJmK4BWh8CHHtYjTytwcHIgWM/edit?usp=sharing

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Hello, everyone. Welcome to CEO Secrets. I am excited about today's episode. Our guest is a good friend of mine. Let us welcome Daniel Ramsey.

Daniel Ramsey is the Co-Founder & CEO of MyOutDesk. Daniel is a long-time licensed real estate broker, a mortgage broker, and a general contractor who has sold hundreds of properties. He built the MyOutDesk back in 2008 to help real estate agents leverage their time and energy by creating people who will handle admin, marketing, and prospecting tasks for agents.

Let us hear today from Daniel what inspired him to start his company, how he was able to grow his company and help big businesses in real estate and different industries.

Top Takeaways:1. Hiring unlicensed people to do prospecting: Is it a criminal offense? (3:26)

1. What will happen to Cold Calling and Prospecting in the future (5:26)

2. Daniel's BIG goal as a business owner (7:53)

3. Investing in commercial real estate and hard money lending (16:15)

4. Daniel's tip on how to find good deals for commercial real estate (17:07)

Check out Daniel Ramsey’s website at www.MyOutDesk.com

Episode Transcript:https://docs.google.com/document/d/1ezQfSeq_N3mmEy8boRh1cmQvuKoG_rBMxsErEDIJrjk/edit?usp=sharing

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Hello, everyone! It’s another CEO Secrets episode. Today, we have a financial genius in the show. Let us welcome Damion Lupo.

Damion Lupo is the Founder of the eQRP Co, a financial mentor, 5th-degree black belt holder, and host of the Financial Underdogs podcast. Damion started his first business at the age of 11, has started 30 since, and has authored five books. He was thrown out of one of the schools during college for opening a bookstore in his dorm, putting the official store bankrupt.

Let us hear today from Damion as we go in-depth about wealth, how to achieve real financial freedom and a happy life.

Top Takeaways:1. What are the greens and reds of wealth (4:40)

1. What is Retirement and why Damion hates this word (6:44)

2. Two (2) things you need to be teaching your kids (8:54)

3. Balancing happy life and financial freedom (9:41)

4. The skills and tools to be financially free (13:42)

5. Damion’s insights on cryptocurrency (15:40)

6. Why entrepreneurs are terrible investors (19:20)

Reach Damion Lupo through his website www.financialunderdogs.com

Episode Transcript:

https://docs.google.com/document/d/1hmgTGX3sPD6afutRMil9pnggn1wgoG-EvQTFmTUUsHw/edit?usp=sharing

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Hello, everyone. I am privileged and excited to have our guest today. She is a Broker, an Author and Educator to real estate agents. Let us welcome Jennifer Seeno Tucker.

Jennifer Seeno Tucker is an Associate Broker & Vice President of Business Development of Exit Realty. She has helped numerous real estate agents from being an employee to becoming business owners. Jennifer is the co-creator of the 7 Saturday’s Training program for local real estate agents and author of the book Become A Rockstar Real Estate Agent: 7 Steps to Make $100K A Year.

Let us learn today from Jennifer, her journey from being an agent to becoming an educator for real estate agents, helping them succeed.

Top Takeaways:

1. What inspired Jennifer to produce her book (3:40)

2. Where to invest in lead generation (6:12)

3. What lead list Jennifer is focusing on when prospecting (7:28)

4. Jennifer’s insight on what the future of real estate will look like (8:54)

5. How top producing agents will compete with iBuyers (10:21)

6. How Exit Realty competes with big brokerages (13:15)

Download your free book “Become A Rockstar Real Estate Agent: 7 Steps to Make $100K A Year” visit www.rockstaragenttraining.com

Episode Transcript:

https://docs.google.com/document/d/1UaxTbvPMuK8ehSyRpOWzS2LrO-BKkbUa07Z8rElKeEc/edit?usp=sharing

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Hello everyone, welcome to CEO Secrets. Today, our guest is a Certified Residential Specialist, a Certified Distressed Property Specialist, Accredited Buyer Representative, and Certified Local Market Expert. Let's welcome Kenny Klaus.

Starting as a part-time agent in 1999 while he worked as a Fed-Ex driver, Kenny grew his business into a team in 2002, which has grown to be a team of nearly 30 real estate professionals serving his clients and communities. Today, Kenny is the Team Leader of The Kenny Klaus Team and Founder of CLME.

**Let us learn from Kenny more about iBuyers and why real estate agents should not avoid conversations about them.

Top takeaways:**1. How the rise of Internet Buyers (iBuyers) impacted the real estate business (00:57)

1. The 3C's why people will take the iBuyer offer (2:19)

2. How real estate agents can compete with iBuyers (4:25)

3. What the future looks like for real estate brokerages with iBuyers expanding (12:01)

4. How direct mail marketing is affected by the changes in technology and the presence of iBuyer (22:19)

5. The #1 source of leads for Kenny's Team (27:36)

6. The CLME course (32:55)

7. Kenny's piece of advice about iBuyer market shift (36:02)

To know more about the Real Estate Training and Certification course, visit www.clme.com

Episode Transcript:

https://docs.google.com/document/d/16f4lBqpAl6Kk_DO8FGdi4Z3SZLI4X5dY2e0p34ysO78/edit?usp=sharing

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Welcome to CEO Secrets! I am excited again to be joined by a brilliant marketing person. Let us welcome, Frank Klesitz.

Frank Klesitz is the CEO & Co-Founder of Vyral Marketing, an entrepreneur and investor. Frank had helped thousands of agents and business owners in all industries increase their client generation and existing client retention with education-based video marketing.

Let us learn more from Frank how powerful are email and video marketing and how it can boost your lead generation.

Top Takeaways:

1. How to raise money to pay for your marketing (2:46)

2. Where you should spend your marketing budget (5:35)

3. What prevents skilled agents from becoming business owners (7:49)

4. Frank's biggest secret to ease the cash conversion cycle (9:37)

5. Who you should be hiring to help with lead generation (15:55)

6. The biggest mistake when hiring a marketing person (20:07)

7. Tips on how to connect with bigger teams to develop relationship (23:46)

Episode Transcript:https://docs.google.com/document/d/1oxC6jFCIUP1Dm4dQTt_qbujgSU7xQ72m98cBsfeAhoY/edit?usp=sharing

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Hello everyone! Welcome back to CEO Secrets. We have an extraordinary CEO joining us in today's episode. Let's welcome, Greg Harrelson.

Greg Harrelson is the CEO at Century 21 Expert Advisors and the owner of Century 21- The Harrelson Group and Barefoot Realty. Greg has over 16 years of real estate experience. He is a coach and a mentor in real estate development for many agents in the area. He has coached some of the top real estate agents in America. His experience and his passion for the industry help him become one of the top agents at Century 21.

Let us learn today from Greg how he built his companies with exceptional agents and leaders and his thoughts about the future of real estate.

Top Takeaways:

1. How to attract agents to join your team (3:31)

2. Why Greg didn't go independent as broker (7:00)

3. What the future looks like for Realogy (9:03)

4. Is Greg seeing a recession? (12:18)

5. How the election will impact the real estate industry (13:54)

6. Why Greg loves multi-family properties (22:27)

7. How to recruit agents and find leaders to lead (26:24)

8. Greg's prediction for real estate companies in the coming years (43:41)

Episode Transcript:

https://docs.google.com/document/d/1l-4SYIAGYjMSIGoi9xWSAN5FUw1ct_nVgn9HVvkPTzE/edit?usp=sharing

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Hello everyone. Welcome back to CEO Secrets. I am excited about our guest today. He is an expert when it comes to investing. Let's welcome Kris Benson.

Kris Benson is the chief investment officer for Reliant Investments, a subsidiary of Reliant Real Estate Management and one of the top 25 commercial self-storage operators in the U.S. in 2019. Reliant has completed over $650,000,000 in self-storage acquisitions and dispositions in the past five years and recently completed Reliant Self-Storage Fund I, a $50,000,000 equity fund focused on self-storage acquisitions in the southeastern U.S.

Let us learn today from Kris about investing in real estate on secondary markets and self-storage facilities.

Top Takeaways:

1. Why Kris transitioned from multifamily to self-storage (7:09)

2. Why significant funds are investing in secondary markets (11.32)

3. Why invest in Self-Storage space? (12:00)

4. How do you add value to storage space? (16:45)

5. The biggest hurdle in self-storage investing (23:08)

6. Tax strategy for Self-storages (28:39)

7. What is cost segregation (29:52)

Episode transcript:

https://docs.google.com/document/d/1NLk82p6quO6biX1UuOE9GE4edB4vMf0YQnskI6o5h10/edit?usp=sharing

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Hello everyone, welcome to CEO Secrets! I am excited about our guest today here in our show to give us a different perspective on the art of selling. Let us welcome Paul Ross.

Paul Ross is an author, speaker, trainer, Master Hypnotist, and Master Practitioner of Neuro-Linguistic Programming. For the past 30 years, he has taught tens of thousands of people the power of language to persuade, sell, heal, turn stumbling blocks into stepping stones, and pain into passion.

**Let us hear today from Paul on how we could use the language to unleash the power of selling and connect to people effectively to grow your business.

Top Takeaways:**1. How the language you use affects people to buying your product or services (1:36)

1. The secret to having a superstar mindset (3:52)

2. Paul's 3-Minute cure for fear of public speaking (5:43)

3. The difference of connecting to people in linear vs. non-linear way (10:58)

4. What salespeople should focus on to skyrocket the sales (16:35)

5. The universal law of the mind (20:26)

6. What to say when a client is asking to lower commission (32:18)

Episode Transcript:https://docs.google.com/document/d/1lc8fR_BJwyk19ufdjHP4xZc4DOsbb9ITxpjOJWw1Q9M/edit?usp=sharing

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Welcome to CEO Secrets. It's an honor to be joined today by an internationally recognized expert in the field of residential real estate. Let's welcome Jim Remley.

Jim Remley started in the real estate world at the age of 19. He shattered sales records by listing over 150 properties in one year and became listed in the top 1% of realtors nationwide within two years of entering the business. At 24, Jim opened his first real estate company. He was able to grow it into 17 offices, becoming the largest independent real estate company in Oregon. Today, Jim leads one of the most successful real estate firms in the United States, John L Scott Medford and Ashland. With just over 160 active brokers, it is on track to close nearly a Billion Dollars in sales this year.

**Today, let's hear from Jim how he was able to land in the top 1% of realtors and help brokerages succeed in their businesses.

Top takeaways:**1. What Jim learned recruiting real estate agents when he started his own company (1:13)

1. Three (3) reasons why people are joining Jim's team (4:05)

2. Should business owners have an exit plan from their business? (6:58)

3. How is Jim's technology is different from the others (10:20)

4. How growing franchisees are the same as recruiting agents (14:18)

Episode Transcript:https://docs.google.com/document/d/1RQdiLbTT8oL02xPLhIld2Yj51svqNRLsRq0CVm80Fcg/edit?usp=sharing

Contact Jim Remley:www.erealestatecoach.com

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Welcome back to CEO Secrets! I am excited today because our guest is someone I have known since I started in the real estate business. Let's welcome, Tim Heyl.

Tim Heyl is the CEO & Founder of Homeward, established in 2018. In 2009, he founded The Heyl Group, one of the 25 highest performing real estate agent teams of all time, according to WSJ Real Trends. The Heyl Group has been recognized for its innovative approach to technology and dedication to service. In 2019, The Heyl Group won the Inman Innovator Award and Austin Business Journal's #1 Residential Real Estate Team award five years running, appearing five consecutive years on the Inc 5000 list, and recognized as a 2019 Keller Williams Worldwide Top 5 Agent.

Let us hear from Tim on what his strategy is for providing more value to consumers and what his thoughts are on where the industry is headed to in the coming years.

Top Takeaways:

1. How to empower agents to be successful (2:10)

2. The story of Homeward and why it exists today (11:59)

3. How Tim raised funds for Homeward during COVID crisis (16:42)

4. Tim's Prediction: Which company will succeed in the coming years? (25:54)

5. Two (2) Technology platforms that exist today (30:12)

6. What the real estate landscape will look like 100 years from now (36:06)

Episode Transcript:

https://docs.google.com/document/d/1aB7HxJOr7gpOtjUxZYujJfmFNj-EgJ65TdOZjmTtBT8/edit?usp=sharing

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Hello everyone! It’s another episode of CEO Secrets! Our guest today is a great public speaker who has built a successful team and multiple businesses. Let us welcome, Keri Shull.

Keri Shull is the founder of The Keri Shull Team, the top-selling real estate team in D.C., Maryland and Virginia area. Keri's team is #13 team-owned brokerage in the nation according to REAL Trends and The Wall Street Journal. Keri has contributed to Forbes Magazine, Business Insider, Money, and Entrepreneur on the topics of entrepreneurship and goal achievement.

Let's learn from Keri today about the steps she took to be where she is right now, her strategies to be the top producing team in their market, and other business ventures.

Top Takeaways:1. Keri's biggest takeaways from getting into coaching (5:13)

1. Utilizing your assets to grow your business (9:46)

2. What Keri did poorly when she was starting in the business (13:43)

3. What you need to know before following someone else's business model (19:36)

4. Tips from Keri if you are planning to build an ISA team (21:35)

5. The power of content to generate leads (31:03)

6. Strategies to raise funds to venture projects with developers (36:21)

7. What Keri did to get business with builders (42:43)

Episode Transcript:https://docs.google.com/document/d/1M891FBiQVMa__fpOI5ZWXclpsrw2QRHiIklN9rPAXrE/edit?usp=sharing

Get 20% on HYPERFAST SALES SUMMIT 2020 use code: HFASUMMIT20HyperFast Agent

Keri's 5 Tips

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Hello, everyone! Welcome back to CEO Secrets. Today, our guest is the CEO of the Council of Multiple Listing Services (CMLS). Let us welcome, Denee Evans.

Denee Evans started off with a career in banking and finance. After being involved in a project for making homes more energy efficient, she was introduced to the world of Multiple Listing Services. In the 6 years of being the CEO of CMLS, she has established a unified voice for the MLS industry. She was able to drive innovation through the foundation of CMLS Section Councils, and supported groundbreaking agreements with other industry stakeholders.

Let us learn more from Denee on the value of having Multiple Listing Services and her views on helping improve the efficiency of MLS to become the best partners to brokers and agents.

Top Takeaways:

1. Why open communication is the key (05:25)

2. Is there a need for a National MLS? (08:27)

3. Technological advancements to look forward to in the MLS industry (13:01)

4. The single biggest struggle for each MLS across the country (19:04)

5. Prediction: What would be the biggest disruptor for real estate? (24:31)

6. What secrets Denee uncovered in becoming a great leader (31:22)

Episode Transcript:

https://docs.google.com/document/d/1OGoF3GKUE6eHxNHKeMp8jtXm4RmMqpE5YlCEqWqv0BM/edit?usp=sharing

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Welcome to CEO Secrets! We are excited to be joined by a well-known leader in the luxury world of real estate; Scott Durkin, President and Chief Operating Officer of Douglas Elliman.

Scott Durkin has been an industry leader for nearly three decades and is a driving force behind the globally recognized brokerage’s ranking as the second-largest independent residential real estate firm in the United States.

**Let’s hear from Scott Durkin, his success through his journey to becoming the leader of a prominent real estate brand and to learn more about luxury real estate.

Top Takeaways:**1. The career trajectory of Scott going to the leadership role (00:42)

1. Overcoming commission splits from other organization (9:21)

2. Secrets to recruiting, training and retaining highly productive people (13:50)

3. Does lead generation work in the luxury market? (24:27)

4. How important having an office for salespeople is (32:48)

5. How to find leaders to lead a team (33:59)

Episode Transcript:https://docs.google.com/document/d/1w50E9M5GEVq_hkDkIcIYYWYpYYQ14ARRV2GXJjDxdjM/edit?usp=sharing

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Hello everyone! Welcome back to CEO Secrets. I am excited about our guest today who is a known entrepreneur and technology expert in the real estate industry. Let's welcome, Jeremy Brandt.

Jeremy Brandt is a serial entrepreneur and has founded, funded, and run multiple companies including WeBuyHouses.com, Fast Home Offer, 1-800-CashOffer, Calucro, and others. Brandt has been quoted in the media as an expert on real estate, the housing market and small business activity.

Let's hear today from Jeremy as he share his expertise in building profitable business and how he was able to build multiple companies.

Top Takeaways:1. The average cost per click and cost in getting seller leads (2:07)

2.The best and worst quality of lead sources (6:11)

1. What technology Jeremy is excited about in real estate (11:30)

2. Real estate TV ad secrets (19:37)

3. How iBuyers are changing the perception of the consumers (27:45)

4. Building high-end properties on median value areas  (33:30)

Episode Transcript:

https://docs.google.com/document/d/1MEmaB4rxWooBXvjLDmotyD_Fn8kzHK5AcX8oq64f71A/edit?usp=sharing

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Hello, everyone and welcome back to CEO Secrets! Today, our guest is a successful realtor and Social Media Marketing expert. Let us welcome, Byron Lazine.

Byron is a licensed Real Estate Broker and Team Lead of One + Company at William Raveis Realty. In addition to his work as a Broker, Byron is the CEO of Company Cubed, a digital marketing agency focusing on social media. He co-hosts The Real Word, a weekly video podcast where he shares his insights on current Real Estate topics and news.

**We'll learn from Byron more about Digital Marketing and get his insights into how technology plays a big part in the real estate industry.

Top Takeaways:**1. Why is it difficult to build a huge following in the real estate industry on social media (2:04)

1. How to have an attractive character to get attention from viewers (10:22)

2. The future of real estate agents (20:49)

3. How iBuyers are providing the best customer experience (25:05)

4. Who is leading in the technology game in the real estate industry (38:51)

5. Prediction: Big name to shutdown and why (42:13)

Episode Transcript:https://docs.google.com/document/d/16UvJEhf9lf8gIYgbMm8xxHO0qsVgeTeCgEtQr-Y_wy0/edit?usp=sharing

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Hello everyone! It’s another CEO Secrets episode. Today our special guest is a strong leader, motivator, and educator in the real estate industry. Let us welcome, Bess Freedman.

Bess Freedman is the first CEO of luxury real estate firm Brown Harris Stevens (BHS). In 2013, she was appointed by the President of BHS, Hall F. Wilkie, to foster business development. Prior to entering the real estate industry, Bess practiced law as an Assistant State Attorney in Montgomery County, Maryland, and also worked at Legal Aid as an attorney.

**Let us hear the success story of Bess’s journey in real estate from being a top agent to becoming the CEO of a prominent real estate brokerage in New York.

Top Takeaways:**1. Buy-side opportunities for investors in New York City (3:37)

1. How to compete with your competitors (8:37)

2. Why too much “Tech” is not good (12:14)

3. How does the lead generation in luxury market works (13:46)

4. Bess’ greatest learnings as CEO (20:13) (42:50)

5. The challenges of having no MLS in the city (34:21)

Episode Transcript:https://docs.google.com/document/d/1wwA7EEhNcnG4HAWO7Kx40ldd1kMtm1pXEOKCAwa6lgw/edit?usp=sharing

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Hello everyone! It's another episode of CEO Secrets. Our guest today is a well-known coach in the real estate industry. Let us welcome, Tim Harris.

Tim Harris is the co-founder of Tim and Julie Harris Real Estate Coaching running the business together with his wife, Julie. Tim & Julie started as top producing agents and got into coaching in 1998. They have trained thousands of successful real estate agents imparting their proven best practices in the industry.

Let us hear from Tim their success story and how did they become the most sought real estate coaches in the nation.

Top Takeaways:1. How Tim & Julie got into real estate business (00:45)

1. The secret ingredient to becoming a best-seller book on Amazon (5:43)

2. How to have an effective lead generation business (12:03)

3. Why achieving a 7-figure net income is a challenge to some teams in the industry (16:35)

4. Tim's outlook on technology innovations of today (46:16)

5. Tim's thoughts about iBuyers (49:11)

Episode Transcript:https://docs.google.com/document/d/1dojBTyN6OhPSyWEV7ies8dTpf5gq1L8Eakspl75_ChE/edit?usp=sharing

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Hello, everyone and welcome back to CEO Secrets! I am ecstatic and honored to have our special guest in our show today. Let's welcome, Brad Inman.  Brad Inman is an award-winning journalist, publisher, and entrepreneur. He is the founder and owner of the leading real estate news, information, and innovation since 1983. Brad was also the founder of HomeGain, TurnHere, and Vook and was the chairman of Curbed before it was sold to Vox Media.  Let's learn today from Brad how he became successful with his ventures and how he is able to thrive in this time of crisis.

Top Takeaways:1. The impact of Covid-19 pandemic crisis on Brad’s business (1:45)

1. How did Brad become a good entertainer and speaker (9:19)

2. Brad’s secret in business growth (12:13)

3. What motivates Brad Inman (16:44)

4. Why today is the greatest period of innovation (21:43)

5. How leadership dictates the success of an organization (22:30)

Episode Transcript:

https://docs.google.com/document/d/1-i-YFz0K1w2e9UnA-lM1P8CQl6xbbbwQzuyAgktxs1g/edit?usp=sharing

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Welcome back to CEO Secrets. In today’s business, a lot has changed not only because of the crisis we are facing but also due to seeking greater efficiency and continuous advancement. Our guest today is a real estate veteran and tech entrepreneur, Stephen King.

Stephen King has a dual degree in real estate and international business, going on to achieve a career in real estate finance, brokerage entitlements, and mixed-use property development.

He has launched several technology-related startups in the real estate space in his career and began participating in the blockchain community in 2013. In 2016, he founded Imbrex, pioneering the real estate industry using advanced Blockchain and data distribution protocols.

Let’s learn today from Stephen more about Blockchain technology and how this will affect the real estate industry in the coming years.

Top Takeaways:1. What is Smart Contract and how does it work (17:56)

1. The biggest roadblock Stephen faced in growing his company (32:31)

2. How Stephen is sending the message to get people’s buy-in on Blockchain (36:57)

3. Resources to understand Blockchain (51:16)

4. Stephen’s greatest learning in transitioning from real estate brokerage to technology business (52:15)

Episode Transcript:https://docs.google.com/document/d/1p6iGML8C_dUi1JDitJ0_KUSYNNNiRf6ll47J4wCoswY/edit?usp=sharing

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Hi everyone and welcome to CEO Secrets. Today, we have a serial entrepreneur, successful Youtuber and author of the best-selling book, The Real Before The Estate, Chastin J. Miles.

Right after college, Chastin tried his luck in the real estate world but quickly found out that it was not all as he hoped it would be. He realized that getting that license costs a lot and soon he ran out of money. After taking on other jobs, he tried his luck again but this time he was armed with passion and determination to make it. Chastin knew that his story is not unique. There are others out there who are struggling to become successful in real estate. So he made it his mission to share his success story to enrich and empower real estate entrepreneurs nationwide.

Let’s hear from Chastin on what his secrets are on growing his Youtube following, his tips for building your own brand and what advice he has for those who want to be successful in their own real estate careers.

Top Takeaways:

How to make your video content engaging (05:05)

How to generate leads through videos (08:13)

Chastin’s secret recipe for a successful Youtube video (14:34)

Chastin’s Big Hairy Audacious Goal (23:27)

What lead generation tools Chastin uses for his business (38:23)

Episode Transcript:https://docs.google.com/document/d/19BG8rQIydpM7X0xsThCBJjUstJ0Y9Zg3gPQkaXFjC1U/edit?usp=sharing

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Welcome back to CEO Secrets! Our guest for today is a leading expert on telephone prospecting, let’s welcome David Hill, CEO of Hill Team Associates LLC

David Hill has spent much of his sales career in real estate, a highly competitive selling industry. In his first year at Keller Williams in 2002, David sold 42 homes through phone prospecting, far surpassing the average of only six homes per rep. In 2006, David founded Hill Team Associates, a sales division under KW, where he currently serves as CEO.

Let’s hear today from David his journey in real estate in growing his team and how he is building audiences.

Top Takeaways:1. How technology has changed the sales world (00:53)

1. Utilizing social media platform to reach out to prospects(2:58)

2. One mistake David made when publishing his content (14:10)

3. David's team structure and strategy to recruit more agents (22:08)

4. Chris’ thoughts in growing social media audience (31:40)

Episode Transcript:

https://docs.google.com/document/d/10AsQrvfbyxqaVXMHjNU9eGPi1y2tYlxfw6brk7R6dCk/edit?usp=sharing

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Hello everyone! Welcome back to CEO Secrets. I have an exciting guest for today, let's welcome Colton Lindsay, CEO at The WGR Real Estate Sales Team.

Colton Lindsay became ranked in the Top 1% of the sales agents in his real estate market by the age of 28. He averages 75 home sales a year working only 4 days a week. Lindsay is internationally recognized as a prospecting expert and inner game master.

Let's hear today from Colton how he built his real estate sales empire and how he became financially free at a very young age.

Top Takeaways:1. Marketing and advertising on social media platforms (1:45)

1. Understanding your purpose in life (14:15)

2. Colton's wealth-building affiliations (15:10)

3. Huge opportunity with Infoprenuership (23:56)

4. How Colton developed his prospecting skills (26:13)

5. Colton's insights on what's happening today (35:10)

Episode Transcript:https://docs.google.com/document/d/1JWi-TQA29k8V50YQP35-OtRguda8rNpdHXkEXY4Iunk/edit?usp=sharing

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Hello everyone and welcome to CEO Secrets. Today, I am excited about our special guest and the story he has to share. Let's welcome, Long Doan, CEO & Founder of Realty Group.

Long Doan spent 15 years in the mortgage side of the industry before making his move to sales and launching Realty Group in 2009. Long overcame many obstacles finding his way to success starting as a young boy when he escaped Communist rule in Vietnam as a refugee. Today Long is still extremely driven and an influential leader in the industry as he continues to grow his business.

Let’s hear today from Long his life story and his journey to becoming the largest independent brokerage in Minnesota with over 500 real estate professionals.

Top Takeaways:1. Three (3) ways people learn (28:25)

1. How Long is helping his agents to thrive in this pandemic (37:58)

2. Opportunities for agents to gain market share at this time of crisis (39:59)

3. Brand awareness marketing without spending anything (42:06)

Episode Transcript:https://docs.google.com/document/d/1tLbAPfu7hn6iP6NvIhBwC90gKWbcxka69RJJxjigQnU/edit?usp=sharing

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Hello and welcome to CEO Secrets. Today is another exciting episode with our guest who is also one of the experts when it comes to technology. Let's welcome Rivers Pearce, CEO & Co-Founder of w8less.

Rivers Pearce is a strategic advisor and consultant primarily working in the real estate and real estate technology sector. In early 2010, he came to BoomTown to start their Search Engine Marketing department. Applying many agency best practices, he helped scale BoomTown’s client base from 70 to well over 3000 clients. He has over 12 years of experience in the online marketing and advertising space, working with numerous Fortune 500 companies across the e-commerce, travel and real estate verticals.

Let's hear today from Rivers on how he started his company and how the technology and digital marketing can help realtors achieve high results in lead generation.

Top Takeaways:

1. Why you need to hire an external marketing professional (5:51)

2. SEO Marketing vs. TV ads (17:05)

3. River's thoughts in creating an app under your own brand (20:12)

4. Keywords that are effective and yield high returns (23:01)

5. Challenges in building sales funnel (32:16)

6. Common mistakes that people make in lead generation (40:38)

Episode Transcript:https://docs.google.com/document/d/1atNjLrR2Td4HrMmdHh2QSZfBWCH0e_ZOiQIU2iWw9d4/edit?usp=sharing

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Hi everyone and welcome back to another episode of CEO Secrets. I am honored and ecstatic to have our guest today. Let's welcome, CFO & Founder of Directed IRA, Mark J. Kohler

Mark J. Kohler, M.Pr.A., C.P.A., J.D., is a best-selling author; national speaker; radio show host; writer and video personality for Entrepreneur.com; real estate investor; senior partner in the law firm, Kyler, Kohler, Ostermiller & Sorensen, and the accounting firm of Kohler & Eyre, CPAs.

Let us hear today from Mark about legal tax strategies and asset management for business owners especially in today's Coronavirus crisis.

Top Takeaways:

1. What is Real Estate Pro Trifecta (3:48)

2. The difference between Lam Trust and Revocable Trust (6:04)

3. Why Mark is not a fan of Plan 529 (16:04)

4. What Roth IRA can do for you (22:18)

5. Mark's tips to real estate professionals (30:49)

Episode Transcript:

https://docs.google.com/document/d/1a0ukrnTaJHVDDa1SMybavSxUVCqMhjy2I0BCOkWhLH0/edit?usp=sharing

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Hello everyone! It's another episode of CEO Secrets! Today, we have another unique guest. He is the Co-Founder of iReal Estate Pro, let's welcome Dan Noma Jr.

Dan Noma, Jr. is the designated broker of Venture REI, a full-service real estate brokerage firm that specializes in commercial and residential investment properties. The son of a builder and developer, real estate runs in Noma’s blood. He is recognized as one of the state’s leading real estate brokers and is ranked among the top five residential agents in Arizona by the Phoenix Business Journal. In 2013 and 2014, he also was named “40 Under 40” by the Southeast Valley Regional Association of Realtors.

Let us learn today from Dan how he thrived during the great recession and what his company is doing today to take advantage of advancing technology.

Top Takeaways:

1. Where to find leads when the market is uncertain (3:58)

2. Prospecting strategy (6:30)

3. Overcoming do not call list objections (12:52)

4. Dan's prediction to the real estate industry in the next 18 months (20:50)

5. Showing homes idea using technology (25:12)

6. Dan's biggest challenges when he was starting to build his team (37:04)

Episode Transcript:

https://docs.google.com/document/d/1Z1fRUMwGzsxo_fc7d6LZp-a0LL7QrdovB_b3ytEt620/edit?usp=sharing

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Hi everyone and welcome to CEO Secrets. Today, we have the president and CEO of the iconic global real estate brand, Century 21 -- Michael Miedler.

Michael started at the ground level, renewing Century 21 franchises back in 1998. In 2012, he assumed the position of Senior Vice President of Century 21 Real Estate where he oversaw the franchise sales team, brand development and market share strategy in the U.S. In 2018, he was promoted to Century 21 Real Estate Chief Growth Officer. With more than 20 years of real estate experience and his consistent contributions to the brand, they did not have to look far to find an outstanding leader in Michael. Which is why in January 2019, he became the President and CEO of Century 21 Real Estate.

Let’s listen to Michael as he shares his insights on what the Century 21 brand is about, his thoughts on the role of technology in today’s real estate business and why he thinks that having a strong focus is the key to success.

Top Takeaways:

1. Century 21’s next generation technology (08:25)

2.The value of an agnostic integration platform (12:13 )

3.The secret to success (16:05)

4.Creating a 1+1=5 scenario (25:22)

5.Michael’s favorite conferences to go to (42:13)

Episode Transcript:https://docs.google.com/document/d/1z40Bm6c8c8BCEJBiF5rIID2mII45_ZTG1AkBqU-0XY8/edit?usp=sharing

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Hi everyone and welcome to CEO Secrets. Today, we have the co-founder and owner of what is ranked by the Chicago Association of Realtors as a Top 1% Producer every year since 2013 -- Weinberg Choi Residential, Tommy Choi.

Tommy got his real estate license in 2006 and started as a part-time broker. A year into that path, the work got him so exhausted that he fell asleep on the wheel while driving one day. Seeing this as a wake-up call, Tommy decided to focus on building a team instead. This was when he and his friend Josh Weinberg founded Weinberg-Choi Residential.

Let’s hear from Tommy on how he pivoted from a solo agent to building a team that would thrive in one of the most competitive markets in the US and why he believes that building relationships in this business is the key to success.

Top Takeaways:1. Time management vs. Activity management (10:08)

1. Tommy’s value proposition (12:17)

2. The law of reciprocity (18:58)

3. How to attract quality talent (25:30)

4. The next big evolution (32:12)

Episode Transcript:https://docs.google.com/document/d/1tf44gMoD9t8HpGzDTBAC1_sSTdguOj6yuWShUQPA40w/edit?usp=sharing

**Connect with Tommy Choi

Email: tom@weinbergchoi.com

Mobile: 773-851-5840**

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Hello everyone! Welcome back to CEO Secrets. Our guest today is an expert in coaching, helping people grow their businesses. Please welcome, Joe Lukacs, President/Founder of International Performance Group Inc.

Joe Lukacs has specialized in coaching financial advisors for over 20 years. He has spent over 20,000 hours coaching advisors to achieve their goals, breakthrough the barriers that hold them back from greatness, and create their ideal life and business. He has delivered both keynote addresses and multi-day trainings to thousands of financial advisors worldwide.

Let's hear from Joe today, his story, how he built his career, and how to level up your business.

Top Takeaways:

1. The #1 mistake people do when they want to elevate their business (5:17)

2. How do you define mindset (7:57)

3. Why being in their comfort zone in business is dangerous (12:10)

4. How to push people to get results (15:01)

5. The importance of having big "Whys" in setting a goal (18:35)

6. Two Questions you need to ask yourself daily to grow your business (22:35)

Episode Transcript:

https://docs.google.com/document/d/1vot3vHZIMqp8IYTomYyeF8iYvwnSh86iwSyD13v08No/edit?usp=sharing

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Welcome back to CEO Secrets! Today our guest is a Real Estate tycoon in the Tyler market. Please welcome, Danny Burks, Owner/President of The Burks Home Team Inc.

Danny is a Broker in Texas, ePRO certified with National Association of Realtors, Graduate Realtor Institute, and is a Certified Home Marketing Specialist. With over 15 years experience in residential real estate, Danny has been involved with over $400,000,000 in residential sales in the East Texas market.

Let's learn today from Danny how he is able to grow his team and continue to thrive in their territory.

Top Takeaways:

1. The secret to growing your business (3:30)

2. Danny's biggest Aha (6:35)

3. Lessons to teach your people to become great leaders (8:36)

4. Biggest mistake young leaders are making today (23:17)

5. Living life to the fullest vs making short term sacrifices for something big (32:17)

Episode Transcript:

https://docs.google.com/document/d/1s6fCjnJ7_626ndCoBkY-4KhEmYMqFf31iIU5IcDHbAo/edit?usp=sharing

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Hi everyone and welcome to CEO Secrets.  Today, we have the CEO of Glover U and Owner of Keller Williams - Jeff Glover & Associates, Jeff Glover.

Jeff started his Real Estate career at the young age of 19. As a gifted salesperson, he quickly became the top agent in his office.  Several years later, he started Jeff Glover & Associates which is now composed of over 25 agents selling over 1,000 homes a year. In addition, Jeff is also known in the industry as a top sales trainer and professional speaker.

Let’s hear from Jeff Glover on how his years of experience and being on the ground himself actively selling homes every day, allows him to be the best coach and make a major impact on the Real Estate industry.

Top Takeaways:

1. How a young and naive Jeff competed with more experienced agents (1:44)

2. What drives Jeff Glover to be the best (9:36)

3. Lessons he learned as he was starting to build his team (12:39)

4. What is Jeff’s edge over his closest competitor (25:39)

5. Type of coaching it takes to become a better leader (37:13)

Episode Transcript:https://docs.google.com/document/d/1KYQhaat0Sqde73L9FlV3EvnxBmsq4OuR4zCdaXnKZdQ/edit?usp=sharing

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Hello everyone, welcome to CEO Secrets! I am very excited about today's episode. Our guest today is an expert in her niche. Please welcome, the Founder and CEO of Ilumni Institute, Laurel Starks.

Laurel Starks is a recognized expert in family law real estate, and has sold over $120 million in divorce sales volume throughout Southern California, is among the top 1% of realtors in the nation by sales volume, and is often regarded by her peers as the pioneer of the divorce real estate niche.

Let us hear today from Laurel how she started in the real estate business and now leads an institute in her expertise.

Top takeaways:

1. How to win the listing business for divorce real estate cases (4:19)

2. Source of divorce leads (10:18)

3. Laurel's structure in handling divorce real estate cases(16:36)

4. Laurel's key learnings as a CEO (21:39)

5. When you'll know if a new agent is a right fit for your team (23:42)

Episode Transcript:

https://docs.google.com/document/d/1XleO8m9jfuusjIAGypwqtyav7cxmNUHl4qoR_WTD0M8/edit?usp=sharing

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Hi everyone and welcome to CEO Secrets.  Today, we have the creator and co-founder of the largest Real Estate Facebook Group in the world and one of the leading Media/Education Companies in Real Estate -- Lab Coat Agents, Tristan Ahumada.

Tristan has been in the real estate business since 2004 and focuses primarily on building relationships with clients in Luxury Real Estate.  He started Lab Coat Agents in 2014 and it has now evolved into a valuable resource for agents who want to find out the latest tech and systems to help motivate them to grow their real estate business.

Let’s hear from Tristan on why he started Lab Coat Agents and how processes and systems are crucial to success.

Top Takeaways:

1. Dealing with competition (3:53)

2. Key things Tristan learned from the recruiting and selection process (21:25)

3. Why focus is important (28:55)

4. Tristan’s favorite tech systems to help cultivate leads (36:41)

5. The “silver bullet” for expired listings (45:02)

Episode Transcript:https://docs.google.com/document/d/1P2X7MhMQgOp50hgK7NAHZkc1RFDYrhmAjaiRhDDJyT0/edit?usp=sharing

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Happy new year everyone and welcome to CEO Secrets! We're starting a new decade and we want to begin with a bang! Today we have a digital marketing genius. Let us welcome, Kyle Whissel.

Kyle Whissel is from San Diego and has been in the real estate industry since 2002. He worked in all aspects of the industry including property management, commercial real estate investing, distressed sales (REO & short sale), flipping and residential real estate.

Let us learn from Kyle how he grew his team and how they were able to be recognized as #1 real estate team in the county by Wall street journal and #6 team in the state by Trulia and Zillow.

Top Takeaways:1. Transitioning from commercial to residential real estate (4:03)

1. Kyle's biggest failure in his business (9:26)

2. Finding the right players for your team (10:28)

3. Shifting to digital farming from traditional (13:30)

4. Tactics to get people on Open Houses (29:30)

Episode Transcript:https://docs.google.com/document/d/1pn3Dio9fa8H22Fy3eiiPRzMEEcls2Sx-M95u3ljgd-w/edit?usp=sharing

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Welcome back to CEO Secrets! I'm excited about today's episode. Our guest is a master in marketing, Frank Klesitz CEO and Co-Founder of Vyral Marketing. 

Frank Klesitz started Vyral Marketing with John McMillan, his friend since first grade, in 2009 after successfully implementing their marketing plan for a real estate agent in Omaha, NE. Now, his company has 60 employees and serving hundreds of clients around the world.

Let's learn from Frank how he started building up his company and what he sees in the future of Marketing.

Top Takeaways:1. Source of inspiration to learn marketing (26:18)

1. Should a real estate agent be a good marketer or a good salesperson? (28:37)

2. When to hire a marketing head for real estate team(34:09)

3. Where the real estate industry is heading on the next years to come (41:35)

Books mentioned:

Million Dollar Real Estate Agent, by Gary Keller

Episode Transcript:

https://docs.google.com/document/d/1a6e9MINCACVXZFCtu9rpXp-BSx9f1kJVsXjo1aNJ1sA/edit?usp=sharing

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It's another episode of CEO Secrets and welcome everyone! Today, we have a very special guest who is an authority when it comes to lead generation and conversion. Let's welcome, Hoss Pratt.

Hoss Pratt is the CEO and founder of Hoss Pratt International, the premier resource for agents and firms that want to take their business to the next level. He started as a real estate agent and started doing coaching in his third year.

Let's hear today from Hoss how he reached his success and now owns one of the top coaching and training firms in the real estate industry.

Top Takeaways:1. Recommendation on expireds to book appointment (10:30)

1. Great tools to use in your Real Estate business (14:02)

2. The most common thing people in real estate struggle with (16:59)

3. What is the future of Real Estate? (23:39)

4. The early steps to take to own a business (26.06)

Books mentioned:

Listing Boss, by Hoss Pratt

www.listingbossbook.com

Rich Dad Poor Dad, by Robert Kiyosaki

Episode Transcript:

https://docs.google.com/document/d/1_yWZpx-hu9cUtCyjDlyw87nB6uqHyA4M6skWa8ZSo54/edit?usp=sharing

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Hello everyone! Welcome back to CEO Secrets! Our special guest for today is a master in coaching and training aspiring individuals who wants to have career in real estate world. CEO of Your Realty Leverage, Brindley Tucker.

Brindley started working in real estate and had been a Maps coach for 3 years while also working as an agent. She has successfully closed over 2,000 real estate transactions over the years. This is when she started to build her business from an independent operation to a team. She helps others through coaching, consulting and she has developed a transaction management training program.

Let's learn from Brindley, her techniques in finding the right people and how she is able to produce quality talents for her clients.

Top takeaways:1. The right time for an agent to hire assistant (5:20)

1. Secret in picking right person to hire (10:28)

2. Pros and Cons of hiring Virtual Assistant (16:34)

3. Tips on how to identify compensation (18:24)

4. How metrics can help set expectations (26:24)

Books mentioned in the episode:

Rocket Fuel by Gino Wickman and Mark C. Winters

The Great Game of Business by Jack Stack

Episode Transcript:

https://docs.google.com/document/d/11IFqlrLdegHi3OgNbLA9qjALqJ86FdOw1H5GV4SUAOg/edit?usp=sharing

Brindley Tucker

email: brindley@yrltalent.com

www.yourrealtyleverage.com

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Welcome to CEO Secrets! I am very excited about today's episode. Our guest for today is an author, podcaster and one of the top real estate trainers, Dr. Hank Seitz.

Dr. Hank is a mindset doctor with Phd in mental science. Dr. Hank has been helping Agents and Brokers in the real estate industry to realize their maximum potential for over 20 years.  Not only he has helped people in the real estate world but also to other businesses including the Fortune 100 companies.

Let us learn today from Dr. Hank the right mindset that we should live on to achieve ultimate success. 

Top Takeaways:

1. 3 steps on how things happen (8:50)

2. How to access your subconscious mind to get results (15:24)

3. The six (6) senses to get into your subconscious mind (40:26)

4. The formula to changing beliefs (50:02)

5. What to do in situations that you don't like (55:11)

Episode Transcript:https://docs.google.com/document/d/1itppZBVWeYaDgVt9FkbsLM-JnoBouJ_E7re69Wb0OkE/edit?usp=sharing

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Welcome back to CEO Secrets! Today we have an amazing guest. He is a national speaker and trainer to real estate industry. Please welcome, Brian Moses, President of Real Estate Training Breakthroughs & Customized Coaching!

Brian started working in the real estate world when he finished college. In his first 5 years in the industry. He had failures and struggled figuring out the systems just like everyone else. He rose up after getting to marketing school and reinvested in his company. Closing over 400 sales a year and he became number 2 agent in the world twice at Coldwell banker. Now, he is a known real estate coach helping thousands of agents.

Let's learn today from Brian's experiences building his company, whose helping agents to accelerate their income and productivity not only in United States but also overseas. 

Top takeaways:

1. Secret of lead conversion using marketing (12:58)

2. Seller lead generation strategies (15:30)

3. How to get free mail marketing (16:33)

4. Three (3) types of media for marketing (19:08)

5. Brian's definition of failure (35:10)

Episode Transcript:

https://docs.google.com/document/d/18uLr1eKdq4_DVx9crsX9lZ2JKEqHrzXNSKhoBhaHxl8/edit?usp=sharing

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Welcome to the 10th episode of CEO Secrets! I am ecstatic in today's episode as we bring you another successful real estate business owner. Let's welcome Jeff Cook, CEO of Jeff Cook Real Estate.

Jeff Cook has been in the real estate industry for over 16 years. During the first 8 years of his real estate journey, he was still in the stage of figuring out how to reach 100 transactions a year. Over the years he and his team are getting better, driven and passionate now closing more than a 1,000 deals per year.

Tune in and learn today from Jeff, how he grew his business and climbed to being the #1 real estate team in South Carolina and #10 top real estate team in the nation.

Top takeaways:

1. How to be good at sales (3:27)

2. Jeff's secret recipe to double your deals (7:02)

3. The process of transitioning from buying side to listing deals (11:32)

4. Building the company culture (17:01)

5. Investing in client reviews (27:01)

6. What to know before getting into a joint venture (50:31)

Episode Transcript:

https://docs.google.com/document/d/1uOfEw1vOfcPBKkq2Wm12gZi7xpNiRwx2wAKQxVRoP7U/edit?usp=sharing

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Welcome back to CEO Secrets!  I am excited to have a Real Estate sales genius in our show. CEO and Owner of Beer Home Team Realty, Daniel Beer.

Daniel Beer began with a non-real estate company when he started working and dreaming of becoming a CEO one day. When he quit his job, he got his real estate license as an agent. He started selling and he enjoyed it. He is passionate about selling and immersed himself in sales. Now, he owns a top producing full service of real estate agents in San Diego, CA.

Learn from Daniel today how he started and built his business to become the #1 real estate team in Southern California.

Top Takeaways:

1. How to become a good salesperson (5:34)

2. Two (2) things Dan had challenges to figure out(12:53)

3. How to get the buy-in of people to follow your vision (16:57)

4. The Beer Home Team culture (22:57)

5. Dan's secret to hiring great talents (24:51)

Episode Transcript:https://docs.google.com/document/d/1V6bF0_qkrLZxgV43rxFfNXCHnPrr12UmVuYyRijCKeg/edit?usp=sharing

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It's the 8th episode of CEO Secrets. Today, our guest is another expert with technology. CEO & Co-founder of Ylopo, Howard Tager.

Howard Tager has been in the real estate industry for over 10 years. He started and grew two companies, Ivy West and TigerLead, and later on sold them to bigger companies. Ylopo is the 3rd company he is currently growing, which is engaged in bringing automation services and lead generation through technology.

Let's hear from Howard his story of building his companies and learn his secrets to success. 

Top Takeaways:

1. Acknowledge your weakness (8:07)

2. Howard's advice to young entrepreneurs (15:41)

3. Find people who need you and find the people you need (19:48)

4. Leads come in different flavors (48:42)

5. Know your numbers and measure it (26:51)

6. An important role of CEO - A Blocker and Unblocker (46:05)

7. One key to a successful CEO (1:05:41)

Episode Transcript:https://docs.google.com/document/d/1mL_jaMFltMSJiu5smsJkPOhYXeEOuohQZeMDflEGKw4/edit?usp=sharing

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Welcome back to CEO Secrets! It’s another episode full of learnings with our special guest. Today, we have Jeff Cohn, CEO & Founder of Omaha’s Elite Real Estate Group.

Jeff Cohn began his career in his hometown in Omaha as a solo agent. His goal when he is starting was to become a Team Leader of an elite-level team. He focused on his personal connections and referrals and made an impressive record of sales. Aside from Residential & Commercial real estate, Jeff also operates companies in related markets such as title and escrow, insurance, property management, national call center, and single-family property flips and rental acquisition.

Let’s learn today from Jeff how he and his team were able to grow their deals from 80 to 700 in 6 years from 2011.

**Takeaways:

1. How Jeff started buying properties (13:37)

2. Sell properties or invest in real estate, or both? (21:19)

3. How Jeff’s team is finding deals (26:11)

4. The 6 scenarios Jeff looks at when dealing with a transaction (28:01)

5. Tips in reaching outlying areas to get leads (32:14)**

**Book Recommendations:

127 Hours: Between a Rock and a Hard Place - by Aron Ralston**

Episode Transcript:https://docs.google.com/document/d/1LV1-rdJTVc6zTUt4jD0W_aZ468GVuEUk_y7B05QWMEU/edit?usp=sharing

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Hello everyone and welcome to another episode of CEO Secrets! Today, we have another special guest, Michael Hellickson, CEO & Founder of Club Wealth.

Michael began his real estate career in 1991 and has been among the top 1% of all agents nationally before he even graduated high school. He hired his first assistant as advised by his coach. Few years later he married his assistant, Tara Hellickson and started to build their company. Now he owns a premiere coaching company in the Real Estate industry and is number 1 on team space.

Let’s hear from Michael Hellickson and learn about his journey from being a top-producing agent to being the CEO of a real estate coaching company.

Top takeaways:

1. Developing listing leads for listing agents (6:21)

2. Three (3) things agents have to deal with to lead to success (9:32)

3. Club Wealth’s strategy in hiring people (10:58)

4. Michael shares his biggest financial failure(24:03)

Book Recommendations:

The World Class Buyers Agent  by Michael Hellickson

Episode Transcript:

https://docs.google.com/document/d/1BJ2BdctHo-54ncQCfSkC0RoHQ_G1LSZ4BJNPBadSR2Y/edit?usp=sharing

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Welcome to the 5th episode of CEO Secrets. Today we will talk about direct mail and print media. Our guest today is the CEO of Green Media Inc., Michelle "Mickey" Tietz.

She started to work in print advertising in her 20's then became an assistant to a top-producing real estate agent. After a while, she went back to advertising but she had to move to Montana. Re-established her career in real estate as an agent for 3 years with her new Montana license. Later on, she went back to advertising and now she is the CEO Green Media Inc.

Let's find out today if print media is still effective and how Michelle reached to become the CEO of Green Media Inc. 

Top Takeaways:

1. Skills Mickey used to become the CEO of Green Media Inc. (3:04)

2. How to prepare yourself for success to lead your people to take action (5:19)

3. Three (3) Ingredients to develop culture (7:04)

4. Things you need to be mindful of when targeting a neighborhood (21:57)

5. Strategy to farm a neighborhood with big competition (32:11)

Episode Transcript:

https://docs.google.com/document/d/1X6Z7qONd0mICS0UDD2a05Inu8q9G2ZnF2R5C7Ta3n5k/edit?usp=sharing

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Our guest for today is the CEO & Founder of Adam Hergenrother Companies, Adam Hergenrother.

Adam started in real estate as an agent back in 2006 and slowly embraced the concept of a team. After a few years, he bought a market center and started expanding his company beginning in 2011. His company was named the best company to work for in Vermont from 2016 to 2018.

Get inspired today with our guest CEO. Learn how he rose from being an agent to being the CEO of the No. 3 Real Estate Company in the World in 2018

Top Takeaways:

1. Strategy in finding leaders (6:16)
2. How to get people to want to work with your company (9:00)
3. Achieve freedom through discipline (16:02)
4. Find your reason why you get up in the morning (26:25)

Read the entire transcript here -> https://docs.google.com/document/d/1J209T-mZw8r1DH6SP5ZCZz1fA2lkFwT2DFq1MWjLLjY/edit?usp=sharing

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Hello everyone! It’s the 3rd episode of CEO Secrets. I am very excited and super pumped with our guest today! Our guest is an expert in recruitment, CEO & Founder of DIY Hiring, Janae Daniels.

Janae has been in the recruitment industry for 15 years and had helped small and large companies to acquire great talents. Her husband is into real estate and she helped him by hiring the best people to work for him.

Get ready to learn techniques and the right approach to hire exceptional talents to work for you or your company!

Top Takeaways:

1. Hiring in a market with limited agents available (13:19)
2. How Janae’s company is attracting talents  (15:46)
3. 4 Things to look into a resume (17:58)
4. How behavioral interview can help indicate future performance (27:35)
5. Role play - Chris on job interview (29:05)
6. 2nd Part of the interview process - take the shortlisted candidate to dinner (52:03)

Read the entire transcript here -> https://docs.google.com/document/d/1C81MaiXRI96wauF5ceEJF9ARqg-xjtCnXuTf09d6NQY/edit?usp=sharing

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Welcome to episode 2 of CEO Secrets! Today, our guest is a tech man! The Founder and CEO of Sisu.co, Brian Charlesworth. 

Brian started in sales in a telecommunications industry working closely with CEO’s. He started his own telecommunications business and sold it after 18 months. He is passionate about technology and continued to build and sell businesses in technology were he made millions of dollars! His wife asked for help building her real estate business - that’s how Sisu was born!

Learn today how Brian took the steps in becoming a CEO and how technology could help your real estate business!

Top Takeaways:

1. How coaching is important and not just do what you know (11:58)
2. Understanding Franchising (16:30)
3. Great Real Estate Agent doesn’t mean can be a great CEO (30:28)
4. Brian’s process of hiring people (39:41)
5. Why your company should focus on the nature of its’ business (53:44)

Read the entire transcript here -> https://docs.google.com/document/d/1o440111lOgSGdA1iqkzg4BswH3ai2w7AH0aUueCDscQ/edit?usp=sharing

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It’s CEO SECRETS pilot episode! Our first guest is Jeff Quintin, CEO of The Quintin Group from New Jersey.   Jeff started his journey in Real Estate in 1992, then he began to build his team in 2016. His team closed 650 transactions last year.  Jeff shares how they are acquiring their talents and how they can grow in the company. As he mentioned, they manufacture salespeople. Let’s hear today how Jeff built his team all the way and how he brought his company to success.  Top Takeaways: Selection Process for Top-Producing Agents (19:15)  Top 3 Lead sources on listing & buy side (24:48)  Chris' recommendation on System Integration (40:29)  How you can find Leaders for your team (45:14)  When should you start building your own team (56:37)  The Failure Plan (1:04:43)  To view, an entire transcript go to https://docs.google.com/document/d/1xE_Hu9ekl_1ep3Ka-XsBrpYcekn5vuPGpnXhPuuOZ24/edit?usp=sharing