Light on Marketing: Recent Episodes
Tricia Murray
Welcome!
The Light on Marketing PODCAST is dedicated to redefining various aspects of the field of Marketing so that it's clearer and feels lighter!
WHO'S TUNING IN?
Smart, savvy & somewhat irreverent business owners and a few 'conscious consumers' who want to:
1 - Discern more of the Marketing BIG PICTURE and how the pieces fit together.
2 - Dive into radically honest conversations about the real Meaning behind the Marketing, Media and Messaging.
3 - Discover how their Marketing can reflect more of who they are.
Others will focus the discussion on becoming exceptional tactical ninjas; we go beyond the tactics to explore the Marketing, the Meaning and MORE!
Ok, I’m just gonna go ahead and say it!
Screw Cancel Culture! (Wow! that feels good…)
Truth!? I simply don’t see this accomplishing anything of value and it’s taking things that have been part of our history and crapping all over them.
Actually, when I step back and 'compare and contrast', what I do see is important things, which have a clear and specific purpose, being turned upside-down and inside-out, and creating a whole lot of confusion and chaos.
COMPARING used to be a good thing. Same thing with CONTRASTING, and both of these things have been politicized.
This month I’m getting SPICY! LOL (can you tell!)
**Here’s a breakdown of what you’ll hear in episode #47:
– The timeless value of comparing and contrasting, no matter what the ‘cancel culture’ might say.
– Both sides of incorporating your political beliefs into your Marketing; and when it makes sense to do so.
– How to know if Marketing is serving you…as a business owner AND as a consumer!
**Links from this Episode:
Follow Light on Marketing on LinkedIn : https://www.linkedin.com/company/light-on-marketing
Our Intuitive Marketing Circle : https://bit.ly/intuitive-marketing-circle
Our new platform: https://creatorsouljournal.substack.com/podcast
©2022 Light on Marketing
Welcome to the Light on Marketing podcast, I am your host Tricia Murray and I think you’ll agree that the title of this podcast and the name of the podcast have just created a paradox.
Paradoxes are my specialty.
I THRIVE in the midst of a paradox and that started when I came to understand the Principle of Polarity, which states that ALL paradoxes may be resolved.
So how will we resolve this paradox, that it’s not really about the Marketing, on a podcast supposedly about Marketing?
And if it’s not about Marketing…what IS it about?
Three Words: Your Soul Path
In this episode:
If this conversation resonates with you I’d be delighted if you shared it with a few of your people who may be looking for more soul path and a little Light on Marketing.
If you ARE listening for the Marketing, connect with more of our ‘brand of different' @ www.lightonmarketing.ca where you can join our monthly Marketing newsletter
And Find our page on LinkedIn! https://www.linkedin.com/company/light-on-marketing
NEWS ALERT: We are beginning to transition this podcast on a new multi-medium, magazine-style platform, one part of the Creator Soul Journal, which you can subscribe to for free here:
https://creatorsouljournal.substack.com
Come with a beginner's mind and consider that there are two sides to Marketing – the science and the spiritual side; just like the symbol of yin and yang.
In this episode I reframe Marketing through the ancient symbol of Yin and Yang and invite you to consider the ‘daily doing’ – your Marketing activities and tactics based on the energy they embody.
It’s a different way of thinking about Marketing and that’s what Light on Marketing is all about! When we reframe, redefine, recalibrate, realign how we see and understand Marketing – we RESTORE our ability to use it more effectively! (and that makes your Marketing FEEL lighter)
In this episode:
Learn more about accessing your YIN side: → Barbara Edie • www.barbaredie.com
Shine a Light on MORE Marketing:
→ Our Monthly Marketing Spotlights, break the Marketing puzzle into single pieces • https://bit.ly/signup-spotlights
→ Our newly minted website • www.lightonmarketing.ca
→ Our Page on LinkedIn • www.linkedin.com/company/light-on-marketing
→ Our Channel on Telegram • http://t.me/light_on_marketing
→ Our Light Portal for Conscious Consumers • https://lightonmarketing.substack.com
Come with a beginner's mind and consider that there are two sides to Marketing – the science and the spiritual side; just like the symbol of yin and yang.
In this episode I reframe Marketing through the ancient symbol of Yin and Yang and invite you to consider the ‘daily doing’ – your Marketing activities and tactics based on the energy they embody.
It’s a different way of thinking about Marketing and that’s what Light on Marketing is all about!
When we reframe, redefine, recalibrate and realign how we see and understand Marketing – we RESTORE our ability to use it more effectively! (and that lets Marketing feel lighter)
In this episode:
Learn more about accessing your YIN side: → Barbara Edie • www.barbaredie.com
Shine More Light on Your Marketing:
→ Our Monthly Marketing Spotlights, breaking the Marketing puzzle into single pieces • https://bit.ly/signup-spotlights
→ Our newly minted website • www.lightonmarketing.ca
→ Our Page on LinkedIn • www.linkedin.com/company/light-on-marketing
→ Our Channel / Group on Telegram • http://t.me/light_on_marketing
→ Our Light Portal for Conscious Consumers • https://lightonmarketing.substack.com
There was a key turning point in my Eat Pray Love journey that caused me to Attreversiamo; to cross-over the threshold and make peace with Marketing.
In this episode I share that syncing up with the life work of individuals like Susan Fournier helped me understand how out of alignment the majority of Marketing has become and why I felt such frustration, futility and a few other ‘f’ words.
Tune in, to connect the Principle of Correspondence with Marketing, Media and the Message, make peace with why some people can’t pick up what you’re putting down and discover how everything’s related and relationship is everything, inside business and beyond… . . . In this episode:
Learn more about how to refresh your brand Flying Horse Design Studio www.flyinghorsedesignstudio.com/brand-refresh
More for Solo & Micro Businesses: Sign up to Sync Up • www.lightonmarketing.ca Find us on LinkedIn • www.linkedin.com/company/light-on-marketing
More for Coherent, Conscious Consumers: Sign up to Sync Up • https://lightonmarketing.substack.com Find me on Telegram • http://t.me/light_on_marketing
Shift your Marketing from frustration, futility and maybe even a little bit of fear, into FLOW! (for Solopreneurs and Start-Ups) https://bit.ly/flow-marketing
It’s a whole new year! Which means, a new outlook and possibly … a whole new ‘game’!
I’m blending some quantum stuff with some game-theory stuff to reframe, recalibrate, realign and RESTORE the Marketing, the Media, the Message(s), so you can connect with more.
Whether you’re a business owner looking to make sense of the role, purpose and value of Marketing OR a conscious consumer looking to reclaim control over your mind, the Endgame is the same…getting a grip on what’s important, relevant and significant, for you.
In this episode:
Learn more about Christine Monaghan, Founder of the RESET Collect and the Stress is Optional business philosophy. Mention this podcast when you schedule your Brand Innovation Solutions call and it’s complimentary! https://christinemonaghan.com/call/
Explore more Light on Marketing for solo & micro business owners: www.lightonmarketing.ca
Reclaim your mind-space as coherent, conscious consumers: https://lightonmarketing.substack.com
As I researched and wrote this episode it turned into something with a cross-functional purpose...
1 - Making us more coherent, conscious consumers and... 2 - Making Marketing a more meaningful part of our business.
Three keys from Elizabeth Gilbert's "Big Magic: Creative Living Beyond Fear" was a turning point for me personally and professionally, it is infused into every aspect of the work I do in bringing people out of a dark, heavy and rather icky experience with Marketing...into something lighter.
In this episode: Learn more about NLP and how it helps you process grief and trauma with Adele Anderson WWW.LIFECOACHADELE.COM
Explore more Light on Marketing for solo & micro business owners: www.lightonmarketing.ca
Reclaim your mind-space as coherent, conscious consumers: https://lightonmarketing.substack.com
Marketing iS FULL of superstitions - beliefs and practices that feel almost supernatural, fated or like some kind of spooky magic (a term coined by Albert Einstein) and those superstitions create a quiet sense that Marketing is something to be feared.
How do we overcome the fear and the unpredictability of 'spooky magic'?
With a sufficient structure that creates stability.
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Mentioned in this episode:
Partner Promotions: VEA Office Professionals https://veapros.com/understand-your-numbers/
Explore more Light on Marketing for solo & micro business owners: www.lightonmarketing.ca
Reclaim your mind-space as coherent, conscious consumers: https://lightonmarketing.substack.com
There are questions we really don't want to ask. And, there are questions we really don't want to know the answer to. Because it feels awkward.
BUT! if we're going to clear the field and get past the circus, the sociopaths, the manipulation and the mind games (inside Marketing and more)...we need to move beyond 'awkward' to what's really in our collective best interests.
And it starts with one single question...Do you really want to know?
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Explore more Light on Marketing for solo & micro business owners: www.lightonmarketing.ca
Reclaim your mind-space as coherent, conscious consumers: https://lightonmarketing.substack.com
In this episode, I’m getting ‘radically honesty’ again about the dark side of Marketing, which has emerged because we’ve been putting up with the circus and the sociopaths when maybe, we need to start asking…is it time yet?
Is it time to clear the field and bring it all back to ground zero to see what Marketing is really capable of?
And if not now…then when?
You’ll hear my answer and more in episode # 39 • The circus, the sociopaths, the manipulation & the mind-games.
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Explore more Light on Marketing for solo & micro business owners: www.lightonmarketing.ca
Reclaim your mind-space as coherent, conscious consumers: https://lightonmarketing.substack.com
A deeply meaningful question to ask...Who's in control of your Marketing?
For small business owners who are feeling like things are getting 'out of control' in the marketing department, it's an optimal place to start auditing and assessing, what more (or less) you need from Marketing, right now.
Explore more Light on Marketing for solo & micro business owners: www.lightonmarketing.ca
Reclaim your mind-space as coherent, conscious consumers: https://lightonmarketing.substack.com
Forward-Thinking • Present-Action
In Marketing (and elsewhere LOL) we can get caught at one end of a spectrum or the other...what has/hasn't happened and what we want to happen, and get distracted from the Quantum Now.
Two sides of the same coin...forward-thinking, present action...Business of Tomorrow...is Today.
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Explore more Light on Marketing for solo & micro business owners: www.lightonmarketing.ca
Reclaim your mind-space as coherent, conscious consumers: https://lightonmarketing.substack.com
In 2016, I reached out to 100 small business owners to ask them what MORE they needed from Marketing right now...in order for marketing to create more for them, their business and their customers.
They spoke openly, honestly and some invited me into a very emotional conversation about the pain points, problems and the feeling that “Marketing” was letting them down.
It galvanized me to go and find a better way...to make marketing MEAN more - in general terms and for individual business owners - so they could use it more effectively, to create more.
This episode is a mashup of the marketing, the significant insights from those conversations and the process, principles and practice of growing more in our marketing garden.
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Explore more Light on Marketing for solo & micro business owners: www.lightonmarketing.ca
Reclaim your mind-space as coherent, conscious consumers: https://lightonmarketing.substack.com
It's just a thought that dropped in while I was working on a number of marketing audits this month...maybe because as I step owners back to see more of their big picture in Marketing...I became more open to a different thought in the midst of the polarizing world we find ourselves in. Tune In to Conspiracy Theorists or...Early Adopters.
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Explore more Light on Marketing: www.lightonmarketing.ca
Connect to more as coherent, conscious consumers: https://lightonmarketing.substack.com
Albert Einstein once said, “you can’t solve the problem with the same thinking that created the problem”. Personally and professionally, I can verify that Mr. Einstein was in fact correct.
In this episode I’m going to Hamburg Germany, tuning into the Human Brand (again) and going back to something we learn as kids about the games we play.
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Explore more Light on Marketing: www.lightonmarketing.ca
Connect to more as coherent, conscious consumers: https://lightonmarketing.substack.com
If you’ve ever heard the phrase ‘leave something better than you found it’, that is a pretty good analogy for my ENDGAME.
Where I found Marketing in 1997 and what I’ve been actively working to reshape it into today, has been in pursuit of taking all that is good and noble, honourable and powerful about marketing and making, or fashioning, it into something better.
If that’s what you are looking for from Marketing, make no mistake, Marketing is ready to step in and help you do it...but it MEANS transforming a great deal of what we see and experience today...
...Marketing manipulated into maintaining power, gaining power or amplifying power...pressed down, contained and shackled...
into something SO MUCH MORE.
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Explore more Light on Marketing: www.lightonmarketing.ca
Connect to more as coherent, conscious consumers: https://lightonmarketing.substack.com
Maya Angelou once said, when you know better, do better…
I have quite literally shopped every single aisle of the Marketing store as a practitioner in marketing and in an effort to grow my business...as a practitioner and beyond...I KNEW BETTER! So, why wasn't I able to 'do better'?
In my experience...both personally and professionally - we have a clearer endgame and game plan going into the grocery store than we do going into the Marketing store and in this episode I connect a few dots for those who are looking for marketing to mean more, create more and for it become a coherent EXPERIENCE that is better.
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Explore more Light on Marketing: www.lightonmarketing.ca
Connect to more as coherent, conscious consumers: https://lightonmarketing.substack.com
In this episode…Oh the IRONY of it all...
the subtle little 'ironies' that occur for us...like being the one to be convinced by The Human Brand, that the power of relationship is the key to unlocking more and how much I needed to UN-learn in order to connect to more, inside the ‘relationship renaissance’.
Mentioned in this segment:
Explore more Light on Marketing: www.lightonmarketing.ca
Connect to more as coherent, conscious consumers: https://lightonmarketing.substack.com
There is one thing, that changes everything and it brings us back again...to it being all about the relationship(s) that we have inside every dimension of our lives & beyond. Join me for a stunning conversation with two STUNNING women...
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Arianne Moore is a Certified Life Coach that helps women take steps to live from their truth so they can play big - be bold to be seen, known, and heard in the world.
Having gone through and survived traumas, loss, and heartache, Arianne is always learning how to shine a light on the dark areas of life. She knows that she can’t take her clients where she isn’t willing to go, which is her driving force behind the discovery of self-love and compassion.
Whether it’s through private coaching sessions or her signature Play Big - Be Bold program, Arianne uses her training in transpersonal psychology to shed light onto the limiting beliefs that keep her clients stuck in habits and patterns that no longer serve them. Using her personalized framework, she empowers her clients to find the beautiful TRUTH that already resides inside of themselves so they can take center stage in their lives and live more fully.
Contact: Website: ariannemoore.com Email: arianne@ariannemoore.com IG: @ariannemoorelifecoach You can also join her free Facebook group called the Tribe of Empowered Goddesses here: https://www.facebook.com/groups/womenlivingempowered
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Vicki Wilburn – Master Peace Counselling My life’s experiences, moments of extreme struggle and pain has allowed me to do the work I do today! My greatest influence comes from the unquestionable wrongs of childhood traumas. Although I did not know this until later in my adult life. I stayed silent and found more evidence that others could not be trusted (including myself). In my relentless efforts of being everything for everyone, I forgot who I was. I lived a good portion of my life pretending to have it all together. I escaped into my imagination, into a world where anything was possible and so much less scary. With professional help I discovered a multitude of traumas (small and large) interfering in my current life. From here I found my voice!
With a new sense of hope, internal drive and passion my path led to counsellor training. I entered a program in Transpersonal Counselling Psychology through Clearmind International and went on to become a Registered Therapeutic Counsellor with ACCT (Association of Cooperative Counselling Therapists of Canada). One of my many great learnings was the belief that I could only help my clients to the extent that I was willing to go in my own life. As a counsellor I am committed on always exploring my own life, history and traumatic events. By doing so I can understand more fully what is possible through expression and be better equipped to help others.
Read more about me on Psychology Today… https://www.psychologytoday.com/ca/therapists/master-peace-counselling-calgary-ab/493401 or at my Website… https://www.masterpeacecounselling.com/
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Explore more Light on Marketing: www.lightonmarketing.ca
Connect to more as coherent, conscious consumers: https://lightonmarketing.substack.com
How do we create more in a world that has changed, and IS changing, at a pace that can leave us feeling a little (or a lot) incoherent?
How do we experience more when we aren't really given a manual or a playbook to navigating times of such profound change?
In my experience, by looking to 'ancient' knowledge and pairing it with deep wisdom (our own and those who have travelled the path we're on) we find the manual or guidebook and tune in, sync up and amplify with keys to rewriting our playbook...
In this episode I invite you to listen to THREE KEYS I found from Spend Shift, 2010, through the lens of your business / marketing; your customer's life; and as the human in your business...to consider what you might need right now to create the experience of more.
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Explore more Light on Marketing: www.lightonmarketing.ca
Connect to more as coherent, conscious consumers: https://lightonmarketing.substack.com
In this episode…the SHIFT gets real folks.
I share a few things that showed up for me as I reflected on the Spend Shift…The shifts that I made to move beyond the edge of crisis and the things that have to SHIFT at a deeper level, in order to become change-makers, game-changers and agents of change who find our way back to the mid-point between DEEP meaning and deep DELIGHT.
Mentioned in this segment
A Mighty Coherent Community of Conscious Consumers at: https://lightonmarketing.substack.com
Lighten the load to create more meaningful Marketing and experience more delight: www.lightonmarketing.ca
Another Duet! and all I can say is WOW!
Erin Allgood is an agent of change and in this episode of the Becoming Coherent podcast we focus on the things that create the experience of more - inside business and beyond - through social impact, understanding what moves us forward and more...
Erin Allgood grew up with a fierce love of sustainability, a passion for women’s rights, and a commitment to social justice. As the founder of ELA Consulting, Erin harnesses entrepreneurship as a vehicle for social change. Her clients include women launching social enterprises, nonprofits looking to authentically communicate and carry out their missions, and businesses that want to align their values with their cultures and their products or services.
A lifelong Granite Stater, Erin resides in New Hampshire’s Seacoast region and works as a social impact strategist and coach. Drawing from her studies in systems thinking, intersectional feminism, and sustainability, Erin has a unique perspective on the role of the business and nonprofit sectors in creating a more resilient and equitable future.
You can connect with Erin here: Erin L. Allgood Social Change Strategist & Coach Allgood Strategies erin@allgoodstrategies.com.
••• Explore more Light on Marketing: www.lightonmarketing.ca
Connect to more as coherent, conscious consumers: https://lightonmarketing.substack.com
I have come to TRULY love these duets...I listen, I learn and each person who shares their brilliance here shifts something for me, personally. Dr. Deena C. Brown was a delight to connect with...here's a little about her... as you dive into our discussion around leading, shifting, the Lies and the Truth.
"I've been there, trapped by the ideas everyone else told me would fit my life. I know what it feels like to live and lead outside the mold. Let me show you how. I'll take your moments of chaos and indecision to create clarity around your ideas and products. You'll always know what to do next after a call with me. That's the SHIFT. Your truth. Your sacrifice. The lies that hold you back. That's where we'll start and center our work."
Listen to Dr. Deena's Podcast: Walking Through Glass https://podcasts.apple.com/us/podcast/walking-through-glass-the-podcast/id1454527119
Find her on Instagram: @drdeenaspeaks YouTube: http://www.youtube.com/c/DrDeenaSpeaks
••• Explore more Light on Marketing: www.lightonmarketing.ca
Connect to more as coherent, conscious consumers: https://lightonmarketing.substack.com
Simplicity. It is ONE thing that I treasure the most out of my Coherence Journey AND...it was the most complicated part of it. Ironic right?
Today, I love 'complicated' for a different reason, because it becomes a starting point for every conversation I have...inside the business and beyond.
Like, how has the 'Customer Journey' become complicated? And where can we make the whole experience more simplified AND more potent in the process?
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Explore more Light on Marketing: www.lightonmarketing.ca
Connect to more as coherent, conscious consumers: https://lightonmarketing.substack.com
You know what we LOVE about challengers, underdogs and outliers? They rally that part of us that wants to create more and experience more! They fuel our desire to create the experience of more for everyone around us.
In this segment I chat with Lisa Genovese, President of BottomLine a boutique marketing and business services firm about challenger brands, edges and stepping back to evolve the business and creating more impact on the world around us.
If Lisa resonates with you and you are ready to take your business to the next level, reach out to her for a brainstorming session here https://bit.ly/Bottomline_timetofight
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Explore more Light on Marketing: www.lightonmarketing.ca
Connect to more as coherent, conscious consumers: https://lightonmarketing.substack.com
This episode is a duet, with someone whom I adore! Becky Mashuta is the owner of Becca Rose a 'witchy' wellness store in Mystic, Connecticut and today we’re talking about finding delight in the midst of uncertainty, reshaping the relationship with decisions and tapping into our cool factor.
If you are on Becky's wavelength (or want to be) you can connect with her at www.brcoven.com
Her free gift Sacred Serenity in Seven Simple Steps is available here https://mailchi.mp/beccarose/sacred
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Explore a little more Light on Marketing: www.lightonmarketing.ca
Connect with more as a coherent, conscious consumer: https://lightonmarketing.substack.com
In this episode I connect with Kelley Tenney, a health and wellness coach and university professor in health education who is dedicated to supporting you and your entrepreneurial journey.
Her mission is to shift the way that entrepreneurs do business, it's time to get rid of the belief that we have to burn the candle at both ends and sacrifice our personal life in order to reach success and step into the shoes of successful business owner who lives and loves the life that they created! (AMEN to that!)
You can join her RENEW Community at https://www.facebook.com/RENEWforEntrepreneurs/
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Learn more about Light on Marketing: www.lightonmarketing.ca
Connect with more as a coherent, conscious consumer: https://lightonmarketing.substack.com
In this episode I connect with Meadow Kenney, who shares her experience with creating a neutral relationship with time by working with her calendar in a way that her family has taken to calling it the Colouring Book!
If want to connect with more coming out of this conversation you can reach out to Meadow through: FB: https://www.facebook.com/meadowkenneyrealtor/ IG: @meadowsellsedmonton Web: http://www.goodrealestate.co/good-agents/meadow-kenney-60/?fbclid=IwAR3wf2iOR8L87Z-jj9Z1l0EYPT2IvwgsuIXQ7C50XJWc1BWTnbByZaCBPVU
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Learn more about Light on Marketing: www.lightonmarketing.ca
Connect with more as a coherent, conscious consumer: https://lightonmarketing.substack.com
I loved this conversation! I know I say that about all of them!
Today I am talking evolutions, relationships and paradigm shifts with Summer Bozohora. She is my tribe, as most people who show up here for a conversation or ‘duet’ with me are. She is singing from the same song sheet as I am and we are in perfect harmony. As I focus on supporting Solopreneurs reshape their relationship with the business and beyond; Summer focuses her gifts and talents on healing body, mind and spirit.
Connect with Summer to learn more about her work and how she can support you find a greater degree of healing across the ‘energy field of your life’ and be sure to check out Soul Side Out — Summer’s Book, which is available on her website or at Amazon. Whole Body-Mind-Soul Healing https://www.body-mind-
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Learn more about a lighter approach Marketing: www.lightonmarketing.ca
Connect with more as a coherent, conscious consumer: https://lightonmarketing.substack.com
In this episode, I’m connecting with Health and Wellness Coach Mandy Gefle and we’re taking the relationship piece even deeper. We talk about her relationship with western medicine and alternative medicine, how we can start to spot misalignments in the relationship we have with our body and realign, and we have a conversation that could have lasted for HOURS...the relationship between what we see in our body’s health and the role of Epigenetics.
Mandy made a download available connected to this podcast called Simple Little Fixes. You can access that here along with find her for support in creating more and experiencing more through your health dimension:
https://www.puravidainspires.com/simple-little-fixes32695962
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Learn more about our lighter approach to Marketing for solo & micro business owners: www.lightonmarketing.ca
Connect with more as a coherent, conscious consumer: https://lightonmarketing.substack.com
In this episode I connect with JoAnn Stoneberg - Soul Investigator and Intuitive Astrologer to help us reframe business and beyond, by panning out and looking at the big picture, like the 100,000-foot level; in order to see more of what we can learn from the intersection and energy of planets beyond our own.
Tuning into this episode may mean opening yourself up to more to create and experience a shift - one degree or ten - which enables you to relate to more of the opportunities that emerge in the face of threats.
If you’d like to learn more about JoAnn her contact details are below:
JoAnn is available for online consultations. astrologer@jsastro8.com www.jsastro8.com
And she hangs out in Facebook under the handle @AsThePlanetsTurn
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Learn more our approach Marketing that blends the science and spiritual, drawing on the meaning found inside your natal chart for Marketing that creates more: www.lightonmarketing.ca
Connect with more as a coherent, conscious consumer: https://lightonmarketing.substack.com
We are in the thick of it...the month of March and the crazy weather that created the phrase in like a Lion and out like a Lamb; and, facing into a threat that has many of us questioning how to continue to create & experience more, coherently. In this segment, I get psychological, understanding and clarifying the Lions and Lambs and building the base in the face of threats.
••• Learn more about a lighter approach Marketing that reframes your SWOT into something more: www.lightonmarketing.ca
Connect with more as a coherent, conscious consumer: https://lightonmarketing.substack.com
There was one thing that changed everything for me. Understanding how deep the relationship vein runs for us.
I've had the privilege to work with businesses of today becoming more tomorrow; those who have transcended the 'game' of business that engulfs most of us at one point or another.
What I've seen in the vast majority of businesses or 'brands' who find a way to continually reinvent themselves is that they mirror and reflect more of the values and characteristics of businesses of yesterday, than what we see on the landscape today. They are deeply committed to maintain the relationship with their people - their part of the tribe - no matter how big they get and they organize their resources, tools and teams around that.
Here's a few other things I've noticed between what I now think of as businesses of yesterday, today and tomorrow and those who are using tools like Marketing, to make it mean more and create more.
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Learn more about a lighter approach Marketing designed for today AND tomorrow's solo & micro business owners: www.lightonmarketing.ca
Connect with more as a coherent, conscious consumer: https://lightonmarketing.substack.com
Hey there and thanks for tuning in. Today, I’m sharing three core takeaways of a decade full of chasing down rabbit holes, embarking on inner quests and learning to trade work-weary for a life 360º.
••• Learn more about the lighter approach to Marketing the evolution created for solo & micro business owners: www.lightonmarketing.ca
Connect with more as a coherent, conscious consumer: https://lightonmarketing.substack.com ©2019 Becoming Coherent Inc.
In the midst of my most recent macro evolution - in the business and ultimately my life - I didn’t see for a few years, that my locus of control had to change. If you’ve not considered things like fate or destiny alongside free will, it doesn't really matter...until it does. WHEN it does, it helps to step outside the control room, so to speak, to see how it works.
••• Explore a lighter approach Marketing by combining the Psychology, Astrology and More: www.lightonmarketing.ca
Connect with more as a coherent, conscious consumer: https://lightonmarketing.substack.com
Coming out of a recent experience I began thinking about the difference between being OF service, and being IN service. I got quiet and you'll hear it in this episode...
There are most definitely times in our own business when we come to understand the distinction... AND it's something I speak of as it relates to the role and purpose of Marketing - inside your business...it is both OF service and it is IN service.
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Learn more about how we are in service to a lighter approach Marketing, to be of service to solo & micro business owners: www.lightonmarketing.ca
Connect with more as a coherent, conscious consumer: https://lightonmarketing.substack.com
In 2007, I had to start to develop a different relationship with my health. In this episode I connect with founder of Calgary's Top Fitness Awards, Jackie Cooney. She shares her backstory from a 25-year (and counting) career in the fitness industry, how she sees it evolving and her own evolution to find her next brilliant mashup in her business realm, that's creating more of the live she loves.
If you're looking for someone to help you create a different relationship with your health, with fitness and wellness as part of that, you can find Jackie @
Web: https://calgarystopfitnessawards.ca/home Facebook: https://www.facebook.com/calgarystopfitnessawards.ca/ Instagram: https://www.instagram.com/howsweetfitis/
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Learn more about my approach to creating coherent change inside your business & beyond at www.becomingcoherent.com
or follow me on IG|FB|LI @becomingcoherent
©2019 Becoming Coherent Inc.
THE ORIGINALS...after a significant investment in the entire Vampire Diaries series I want to believe that it wasn't time wasted...rather, this ONE insight will help business owners who are fighting it out in the ring, see that the value of being a creator and finding their differentiator, starts within a couple of key questions.
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Learn more about our original approach Marketing that lets solo & micro business owners 'lighten the load': www.lightonmarketing.ca
Connect with more as a coherent, conscious consumer: https://lightonmarketing.substack.com
Today I am questioning the words we use, calling b.s and shifting energy. Words have power, they have energy. Words can make us laugh, cry, feel angry, afraid or joyful and elated, and I’ve been pulling apart four words that have crept into the business vernacular that may be transforming business, in ways we don’t intend.
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Learn more about my approach to creating coherent change inside your business & beyond at www.becomingcoherent.com
or follow me on IG|FB|LI @becomingcoherent
©2019 Becoming Coherent Inc.
Today I’m talking about the irrationally rational, business backward and asking 'what if' as I revisit one of my favourite movies, Moneyball. The parallels between this story, early Trancendentalists and the Hero's Journey, continue to inspire new ways of thinking about business, evolved.
••• Explore a rationally light approach to Marketing for less irrational: www.lightonmarketing.ca
Connect with more as a coherent, conscious consumer: https://lightonmarketing.substack.com
today I’m talking about the houses we dream of, the businesses we build and the cave of trusting our intuition - that we fear to enter. There is a process to building a house that will last and one that we love AND there is a process to building a business that we love, and will last.
••• If Marketing is one the caves you fear to enter...it IS where your treasure resides. Learn more about light-weight solutions for solo & micro business. www.lightonmarketing.ca
Connect with more as a coherent, conscious consumer: https://lightonmarketing.substack.com
Today I'm talking about energy shifts, getting universal and architecting from the heart. There is a re-balancing underway, that is ultimately going to benefit everyone. A recent stat says, 85% of the jobs people will have by the year 2030, don’t exist today, and those shifts are going to influence how those jobs come to life. Have a listen...
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Learn more about how we blend the Heart and the Head inside light-weight Marketing solutions for solo & micro business owners: www.lightonmarketing.ca
Connect with more as a coherent, conscious consumer: https://lightonmarketing.substack.com
In this segment, I'm talking about dreams/nightmares, mistakes and mentors and climbing big mountains...I had a dream the other night with a message; we need to assemble a village of people around us, in order to achieve the highest and best possible outcomes for our business and our customers.
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Create and Experience More of the "Dream" with some light support on the Mountain of Marketing: www.lightonmarketing.ca
Connect with more as a coherent, conscious consumer: https://lightonmarketing.substack.com
Today is about expanding the paradigm of value in a world where it seems like everything is being given away for free and more and more people feel entitled to receive it for free. I draw on an insight from the early 1900s to offer a different way of creating genuine customer loyalty.
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Learn more valuable approach Marketing (because it's lighter): www.lightonmarketing.ca
Connect with more as a coherent, conscious consumer: https://lightonmarketing.substack.com
I LOVE finding new, interesting examples that reveal what is possible for us as we become more coherent, in our business and in our own lives and the movie Bohemian Rhapsody provided a couple of really key connections.
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Learn more about a lighter approach Marketing: www.lightonmarketing.ca
Connect with more as a coherent, conscious consumer: https://lightonmarketing.substack.com
Today I’m focusing on the cost of incoherence, the long-game and the Relationship Journey. When we mix up the perception of value with the actual value, we inevitably impair the customer relationship.
••• Learn more about my approach to marketing that means more, in order to CREATE more at www.becomingcoherent.com
or follow me on IG|FB|LI @becomingcoherent
©2019 Becoming Coherent Inc.