AW360 Live Podcast: Recent Episodes
Advertising Week
Advertising Week presents the AW360 Live Podcast, recorded live on Advertising Week’s global events. The AW360 Live Podcast features thought-leadership interviews and conversations with the best and brightest in the industry.
In this AW360 episode, Crystal Foote—Founder and Head of Partnerships at Digital Culture Group—shares how her team uses real-time cultural data and their award-winning Audience Resonance Index (AARI) platform to help brands connect with audiences authentically. Crystal explains why it’s time to move past broad demographic targeting, how data can transform raw insights into meaningful engagement, and why chasing viral trends can waste marketing dollars. From privacy-compliant insights to anticipating cultural shifts before they go mainstream, Crystal reveals what future-ready marketers need to know to resonate at the true speed of culture.
Elmwood CEO Daniel Binns shares why purpose still matters—and how today’s most successful brands turn intent into measurable impact. Discover practical advice on staying authentic, designing for attention, and driving growth in a polarized world.
Greg Beauchamp, founder and CEO of Bindery, joins the AW360 Podcast to share how his team blends cinematic storytelling with measurable marketing impact. From Sundance-screened documentaries to high-conversion brand campaigns, Greg reveals why the “mid-funnel” is the sweet spot where culture meets commerce. Hear how Bindery applies film-level craft to advertising, the power of documentary-style authenticity, and why data should give form—not formula—to creative ideas.
In this episode of AW360, we sit down with Ramsey McGrory, President of Prisma, to explore how the advertising industry can cut through complexity and rediscover simplicity. McGrory shares why he views his career as a relay race, how Prisma has evolved into a critical orchestration layer for modern marketing, and what true efficiency looks like in today’s fractured TV and digital ecosystem. From ad serving’s transformation beyond “plumbing,” to the rise of AI as a practical tool for planning, measurement, and optimization, Ramsey offers a front-row perspective on how advertisers can consolidate, innovate, and thrive in a hedged-garden world.
Bounteous EVP Michael Mayton joins AW360 to explore how AI is reshaping customer experience, why co-innovation drives loyalty, and how brands can thrive at the intersection of physical and digital touchpoints—without losing the human spark that fuels creativity.
In this episode of AW360, we sit down with Verena Papik, Chief Emotion Officer of Talkalytics, to explore how voice is transforming the way brands understand their audiences. Verena—whose career spans from Musical.ly and TikTok to launching a voice-first insights platform—shares why the human voice is the most revealing emotional signal, why “social asking” matters more than “social listening,” and how emotionally intelligent AI is reshaping marketing strategy.
From stories about her Alpine roots to real-world brand case studies, Verena explains how Talkalytics captures raw, unguarded feedback and turns it into insights that drive trust, loyalty, and growth. Plus, she looks ahead to a future where adaptive narratives, emotional dashboards, and real-time sentiment will redefine the customer experience.
What do Marmite, Guinness, and Buffalo Trace have in common? They’ve all been part of the theatrical, strategic, and delightfully human experiences created by Hot Pickle. In this episode, Rupert Pick—co-founder of the experiential agency Hot Pickle—joins us to share the story of how a Marmite pop-up store launched a 15-year journey creating unforgettable brand experiences for clients like Diageo, BBC, Amazon, and Moët & Chandon. From retail rule-breaking to building brand homes that feel more like conversations than campaigns, Rupert dives into the origins of Hot Pickle to the future of experiential.
In this episode of the AW360 Podcast, we sit down with Richard Exon, Co-Founder of London-based creative agency Joint, for an expansive conversation on where the creative industry stands in 2025—and where it’s headed. From navigating the rise of generative AI to evolving client-agency relationships, Exon shares sharp insights on how agencies can stay indispensable in an era of automation, fragmentation, and unpredictability.
We explore:
- Why AI is a catalyst—not a replacement—for human creativity
- The evolving role of DEI in agency culture and hiring
- How Gen Z’s resilience is shaping new consumer and talent dynamics
- What clients really want in an age of political and economic volatility
- Why “primary thinking” is the new agency superpower
Whether you’re a strategist, a creative, or just trying to keep pace with change, this is your front-row seat to what’s next in marketing, agency life, and creative leadership.
Stephen Beck, Founder and CEO of Engine Digital, joins the EW360 podcast to explore what it takes to spark meaningful innovation inside large, legacy organizations. He shares how his team operates in the space between consultancy and digital agency, guiding companies from upstream strategy through end-to-end design and engineering. Stephen breaks down why cultural buy-in—not just budget—is the real key to innovation, and how underused assets like brand narratives or dormant domains can become powerful digital tools.
He also discusses the balancing act of investing in future-ready ideas without clear line items, the importance of co-creation with the right partners, and how AI serves as an enabler—not a strategy in itself. Plus: insights on navigating uncertain markets, embracing calculated risk, and the overlooked impact of organizational storytelling.
In this episode of the AW360 podcast, we’re joined by Matt Owens, Chief Design and Innovation Officer at Athletics, a boutique brand innovation studio based in NYC. Matt shares how Athletics helps brands navigate a rapidly evolving creative landscape—from building “living” brand systems to embracing AI not as a crutch, but as a creative co-pilot. We dig into:
- Why boutique agencies are thriving in enterprise-level work
- How AI is being used (and misused) in brand design workflows
- What it really means to create a living brand system
- Why mindset—more than tools—is the key to real-time brand building
- The tension between individuality, enterprise needs, and creative integrity
- What the future holds for design systems, AR, modularity, and creative governance
It’s a conversation about rolling up your sleeves, rejecting rigid rules, and leaning into what Matt calls “rebel optimism.”
Learn more at athleticsnyc.com
We’re live from Advertising Week Europe 2025 at 180 Studios in London for this episode of the AW360 Podcast, joined by Henry Stokes, Senior Director for Ads at PayPal UK.
With PayPal Ads officially launching in the UK, Henry gives us a behind-the-scenes look at the global rollout, key lessons from the U.S. debut, and what sets PayPal apart in the crowded commerce media landscape. From turning real transaction data into full-funnel strategies to helping brands unlock measurable growth, Henry shares how PayPal is using its unique position at the intersection of payments and media to redefine performance marketing.
If you’re curious about the future of personalized shopping experiences, ROI-driven advertising, and where PayPal fits into the next wave of commerce media—this one’s for you.
On this episode of the AW360 Podcast, we sit down with Eric Weisberg, Global Chief Creative Officer at Havas Health Network, to explore the creative awakening transforming health and wellness communications. Eric shares how social media is helping dismantle the stigma around mental illness, why regulated industries can still be hotbeds for innovation, and how brands are stepping up to drive equity in underserved communities.
We also dig into the surge of investment in women’s health, the rise of “well-tainment,” and why the next wave of marketing leadership may come from health brands—not just follow them. From Gen Z’s unapologetic stance on care to the influence of Apple and Google in the health space, this conversation is a must-listen for anyone curious about the bold, inclusive, tech-powered future of healthcare marketing.
Live from Day 3 of Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 Podcast features a conversation with Jon Goulding, Founder & CEO of Atomic. Jon shares the bold vision behind Atomic—to be the most creative and most connected agency in the world—and how that ambition is translating into real results for clients. We dive into how data should fuel creativity (not stifle it), what true brand transformation looks like, and the lessons agencies and in-house teams can learn from each other. If you’re looking to future-proof your creative strategy, this one’s a must-listen.
Recorded live on Day 3 of Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 podcast features Emma Beckmann, Group Chief Growth Officer at Landor—the global brand transformation powerhouse behind some of the world’s most iconic names.
Emma shares how today’s CMOs are redefining brand-building in an era where emotional equity needs to deliver measurable results. From Mercedes to Nike Kids, she unpacks how to align brand and performance, put a value on creativity, and make brand strategy speak the language of the boardroom.
Whether you’re trying to prove the ROI of brand or find the sweet spot between long-term vision and short-term gains, Emma brings practical wisdom, bold thinking, and real-world case studies that show what’s possible when brand and business work hand in hand.
Live from Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 podcast features Charlotte Hamill, COO of Born Social—a social-first agency leading the charge in purposeful marketing and a certified B Corp to boot.
Charlotte shares how Born Social balances creativity with impact, what it takes to move from performative purpose to real cultural change, and how values can become a competitive edge. Now working across the wider Croud Group, she also unpacks what it looks like to scale sustainability and social good across an entire network of agencies.
From building high-performance cultures to avoiding the trap of purpose-washing, this episode is packed with insight for any brand or marketer looking to do work that matters—and works.
Coming to you live from Day 3 of Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 podcast features Lauren Kay-Lambert, Co-Managing Director at Shape History—the agency rewriting the rules of engagement when it comes to young people and politics.
Lauren unpacks what most brands get wrong about Gen Z and youth engagement, and how campaigns like Give an X broke through the digital noise to reach nearly half a million young voters. From co-creating with young people to leveraging gamification and influencers, she shares how Shape History turns clicks into action—and how the industry can do the same.
If you want to understand what it really takes to connect with young audiences and drive social impact, this one’s for you.
Live from Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 podcast features a powerful conversation with Callum Jackson, Strategy Lead at Shape History—the social impact agency helping brands walk the walk when it comes to accessibility and inclusion.
Callum breaks down the hidden costs of inaccessibility and explains why treating accessibility as more than just a checkbox is not only ethical—it’s a smart business move. From common digital missteps to high-impact changes brands can make today, he shares real-world strategies for creating communications that are inclusive, authentic, and effective.
If you’re ready to go beyond performative inclusion and start building better experiences for everyone, this conversation is a must-listen.
In this special episode of the AW360 podcast, recorded live on the final day of Advertising Week Europe 2025 at 180 Studios in London, we’re joined by Zoe Dawson, Associate Creative Director at Shape History—the social impact communications agency behind powerful campaigns for causes that matter.
Zoe takes us inside her work rebranding major advocacy groups like the Refugee Council and shares how her team crafts emotionally resonant, human-centered stories that cut through polarization and drive real-world change. From bold campaign design to scriptwriting for social justice, Zoe explains how creativity isn’t just a tool—it’s a transformative force.
Tune in for insights on empathy-driven messaging, balancing boldness with relatability, and using the power of narrative to reshape public perception.
Live from Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 Podcast features Marko Johns, UK Managing Director and Head of Agency International at Seedtag, in a compelling conversation about the future of contextual advertising.
With experience spanning Spotify, ITV, and Yahoo, Marko shares why he made the leap to Seedtag and how contextual AI is emerging as a powerful, privacy-forward solution in a post-cookie world. We explore the balance between innovation and regulation, how trust can be rebuilt with consumers, and why leadership with a coach’s mindset is key to team growth and business success.
If you’re curious about what’s next in media, how AI can drive relevance without compromise, and how to build better teams and better ads—this episode hits the sweet spot.
Recorded live at Advertising Week Europe 2025 from 180 Studios in London, this episode of the AW360 Podcast features a wide-ranging and inspiring conversation with Ian Millner, Founder of Iris Worldwide.
Ian reflects on building one of the world’s most recognized creative agencies and what it’s like returning to lead in a completely transformed landscape. We explore why entrepreneurial thinking isn’t just for startups, how large brand teams can adopt a founder’s mindset, and what truly scalable collaboration looks like. Ian also shares lessons from his own podcast Entrepreneurs in the Wild, and the wildest adventure of all—rowing across the Mediterranean to raise money for charity.
This episode is a masterclass in creativity, resilience, and what it really takes to lead in a world that never stops changing.
Coming to you live from Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 Podcast features Helenor Gilmour, Director of Strategy at Beano Brain, in a dynamic conversation about the fast-rising influence of Gen Alpha.
Helenor shares what makes this generation tick—from their surprising sway over household purchases to their preference for micro-influencers over mega-celebs. We explore how top brands are successfully connecting with Gen Alpha, why traditional social media may not hold the same appeal, and what this all means for the future of marketing.
If you’re a brand, marketer, or strategist trying to stay ahead of the generational curve, this episode is your Gen Alpha playbook.
Live from Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 Podcast features Robert Hicks, Founder of C-Screens, for a deep dive into the fast-emerging world of TV Out-of-Home (TVOOH).
Robert shares how C-Screens is redefining where and how premium content reaches audiences—across pubs, stadiums, and retail spaces—and why communal viewing experiences are becoming a powerful counterbalance to the fragmentation of digital and decline of linear TV. We explore why TVOOH is gaining traction in modern media plans, how brands are capitalizing on shared moments, and whether AI-generated content can truly rival human storytelling.
If you’re curious about the next frontier of brand engagement beyond the living room, this one’s for you.
We conclude our coverage of Advertising Week Europe 2025 with co-host Stu Cairns discussing the happenings of the Week, some of the highlights, and more. Presented by Usercentrics.
Welcome to the third episode of the AW360 Morning Wake-Up Podcast, recorded live from the heart of Advertising Week Europe 2025 at 180 Studios in London! Hosted at the AW360 Podcast Studio presented by Usercentrics, we’re bringing you the energy, insights, and expert voices shaping the future of marketing and advertising.
Live from Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 Podcast features a sharp and insightful conversation with Anita Caras, VP, Global Head of Insights at Teads. With over seven years of experience exploring the science of attention, Anita breaks down how our understanding of attention has evolved—and why it’s now one of marketing’s hottest topics.
We dig into the difference just a few seconds of attention can make, why viewability isn’t enough, and what creative strategies actually move the needle on brand lift and ROI. Plus, Anita shares her predictions for 2025 and what brands must do to make attention work harder across the board.
Whether you’re in media planning, measurement, or creative, this one’s packed with actionable insight.
Live from Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 Podcast features a conversation with Harry Wright, Strategy Director at Imagination.
We dig into what truly drives connection between brands and audiences in today’s purpose-driven landscape. Harry shares how brands can move beyond data points to uncover what people actually care about, why authentic storytelling matters more than ever, and what Millennials and Gen Z expect from the companies they support.
From avoiding the trap of performative marketing to forecasting the future of brand purpose, this is a must-listen for anyone looking to cut through the noise and create work that really resonates.
A recap of Day 2 of Advertising Week Europe 2025, presented by Usercentrics. On this episode we discuss things said, heard, presented, and discussed at the event, with a special focus on the importance of human beings and their uniquely special interactions.
Thank you for listening.
Live from Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 Podcast features a powerful conversation with Zoe Eagle, CEO of Iris UK.
We dive into the promises and pitfalls of AI in marketing—especially how bias can creep into the tools we use and the stories we tell. Zoe shares sharp insights on how gender stereotypes risk being reinforced by tech, how agencies can lead with empathy and creativity in an increasingly automated world, and what real inclusion looks like in the age of AI.
Tune in for a thoughtful, timely look at the intersection of innovation, leadership, and equity in the ad world today.
Tanya Whitehouse, CEO of elvis, shares how she’s helping build a purpose-driven agency that doesn’t just talk the talk—covering everything from earning B Corp status to leading with sustainability and inclusivity at the core. We dive into the state of gender equality in the ad industry, the evolving role of AI in creativity, and why pitching might need a serious rethink.
She also introduces Hypersocial—elvis’s new approach to helping brands stay fast, fresh, and authentic in a world where social never sleeps.
If you’re curious about the future of agency life, creative leadership, and what it takes to show up meaningfully in 2025, this one’s a must-listen.
We dive headfirst into one of the biggest challenges—and opportunities—facing advertisers today: privacy. Novatiq CPO and Co-Founder Tanya Field breaks down why so many brands are still struggling in the post-GDPR landscape, and how getting privacy right can go from being a compliance headache to a serious competitive edge.
From the cookie conundrum to the promise of first-party data and telco-verified IDs, Tanya offers a clear-eyed look at what’s broken in digital advertising and how to fix it. Plus, she shares practical advice for brands looking to future-proof their strategies, boost ROAS, and build real trust with consumers in a privacy-first world.
If you’re navigating the shifting terrain of data, identity, and performance marketing, this conversation is packed with insights you won’t want to miss.
In this episode, Jungle Creations CEO Melissa Chapman unpacks how she helped grow Jungle’s audience from 1 million to over 140 million—and what it really takes to keep that kind of scale both engaged and evolving. From bringing online communities into the real world to navigating the ever-shifting influencer marketing landscape, Melissa shares insights into what a truly holistic, future-forward strategy looks like in 2025.
We dive into the metrics that actually matter, the difference between attention and impact, and what trends she’s keeping an eye on as the next wave of social and creator-driven storytelling takes shape.
If you want to understand what’s next in influencer marketing—and how brands can build real, lasting connections—this is the episode for you.
Live from Advertising Week Europe 2025 at 180 Studios in London, this episode of the AW360 Podcast dives deep into the future of branding with a bold new perspective. Our guest is a Bob Sheard, Founder and Co-Owner of Fresh Britain and the author of the forthcoming book “The Brand New Everything – How Brands Can Save the World.”
In this conversation, we explore how brands can step up where politics falls short—especially on massive global challenges like climate change. From redefining growth and reshaping consumption to introducing new success metrics and shifting toward regenerative business models, this episode is packed with provocative ideas for marketers, brand leaders, and anyone rethinking what a brand can and should do in 2025.
Tune in to hear how brands might not just sell solutions—but become the solution.
Justin joins us to break down the big news: Teads and Outbrain have officially merged, creating what’s being called a true omnichannel powerhouse. We dive into what this game-changing move means for the digital ad ecosystem—and how it’s poised to reshape the future of performance marketing across video, CTV, and beyond.
From unlocking full-funnel capabilities on the open web to creating safer, smarter alternatives to the walled gardens, Justin shares why this merger is more than just consolidation—it’s a major step toward a more open, effective, and brand-friendly internet.
We also get into the growing role of Connected TV, shifting brand strategies in the wake of social media uncertainty, and what it’ll take for advertisers to fully embrace the open web.
If you’re navigating the next wave of omnichannel marketing, this is the conversation to catch.
Good morning from Day 2 of Advertising Week Europe 2025! We’re kicking off the Morning Wake-Up podcast live from the AW360 Studio, presented by Usercentrics. We’re joined by Adelina Peltea, Chief Marketing Officer at Usercentrics, to explore the trends, sessions, and standout moments shaping the week ahead.
Good morning from Day 1 of Advertising Week Europe 2025! We’re kicking off the Morning Wake-Up podcast live from the AW360 Studio, presented by Usercentrics. In our premiere episode, we’re joined by Adelina Peltea, Chief Marketing Officer at Usercentrics, to explore the trends, sessions, and standout moments shaping the week ahead.
On this episode of the AW 360 Podcast, we’re joined by author and marketing thought leader Marcus Sheridan to unpack the seismic shifts rocking the business world in 2025. From the explosion of AI and zero-click searches to the growing distrust of brands and agencies, Marcus shares why traditional tactics are falling short—and what businesses must do to thrive.
He introduces the four pillars of building a trusted, standout brand: saying what others won’t, showing what others shy away from, selling differently, and being unapologetically human. Tune in to hear actionable insights on how to leverage pricing transparency, video content, self-service tools, and even digital avatars to win today’s control-hungry, information-driven customers.
If you’re ready to ditch the status quo and disrupt your industry, this is the episode for you.
In this episode, we sit down with Daniel Portrait, Founder and CEO of Camp Krizzly, to explore how passion, risk-taking, and a relentless drive for creativity have shaped one of the most dynamic independent agencies today. From designing band merch as a teenager to leading major campaigns for brands like Netflix, Uber Eats, and Oakley, Daniel shares his journey, the inspiration behind Kamp Grizzly, and why staying independent keeps the agency agile and innovative. Plus, we dive into the role of AI in creative work, the power of printed media, and why having fun is at the heart of everything they do.
Tune in for an inspiring conversation about pushing creative boundaries, embracing risk, and building a culture that thrives on passion.
In this episode of AW360, we sit down with Lisa Nichols, Executive Creative Director at TBWA\MCR, to explore the ever-evolving world of advertising creativity. From leading a diverse creative team to fostering innovation across brands as varied as Legoland, jewelry, and pizza, Lisa shares her insights on disruption, leadership, and balancing creativity with strategic thinking. We also discuss the challenges of supporting introverted creatives, the evolving role of women in leadership, and the industry’s responsibility in driving sustainability. Plus, Lisa shares her candid thoughts on AI’s role in the creative process—where it helps and where it falls flat. Tune in for a deep dive into the mind of a leader shaping the future of advertising.
In this episode of the AW 360 Podcast, we sit down with Sean McDonald, Partner and Global Chief Strategy Officer at Rethink, a fiercely independent creative agency making waves in the industry. Sean dives into the key pillars of brand strategy for 2025, the art of staying memorable in a cluttered marketing landscape, and why challenging category conventions leads to breakthrough creativity.
We explore the delicate balance between data and creativity, how brands can earn consumer attention in an evolving digital world, and the importance of having a clear sense of identity amid ever-changing trends. Sean also shares Rethink’s unique agency structure, culture of innovation, and commitment to remaining independent—proving that creativity thrives when purpose, passion, and strategy align.
If you’re looking to sharpen your brand’s strategy, embrace disruptive thinking, and understand what it truly takes to stand out, this episode is a must-listen!
On this episode of AW360 we speak with Helen Ma, Senior Director of Product, Head of Facebook Monetization at Meta. Helen discusses Meta’s incredible streak of innovations, the strength of Meta’s AI-powered ad tools and what they mean for marketers, and how Meta is investing in future technology innovations for advertisers.
On this episode of AW360 we’re thrilled to welcome Jennifer Jasnoch, Head of Home Entertainment Marketing at Sony Electronics. Jennifer discusses the enduring magic of the Sony Electronics brand, their recent relaunch of the Bravia TV line, how they’re working with influencers in the social space, and much more.
On this episode of AW360 we speak with Paul Brenner, SVP of Global Retail Media and Partnerships at Vibenomics and Dan Hight, Vice President of Advertising and Media Partnerships at Placer AI. Paul and Dan discuss the state of retail media, including the pressing need for standardization and continued concerns around combating waste, as well … Continue reading "Paul Brenner, SVP of Global Retail Media and Partnerships at Vibenomics and Dan Hight, VP of Advertising and Media Partnerships at Placer.ai"
On this episode of AW360 we speak with Dave Snyder, Parter and Head of Design at Siberia. Dave discusses the role of AI in design, how technology continues to play a role in creativity, and the importance real-life plays in inspiration. We hope you enjoy this episode.
On this episode of AW360 we are joined by Matt Wasserlauf, CEO and Founder of Blockboard. Matt discusses how Blockboard’s focus on outcomes combats fraud and reduces waste, how their blockchain technology works, and his views on the opportunities for the marketing world in the coming years.
On this episode of AW360 – recorded just after Advertising Week New York 2024 – we speak with Mark Grether, Senior Vice President and General Manager of PayPal Ads. Mark discusses PayPal Ads unique place within the larger advertising ecosystem, how advertisers can leverage PayPal through the entire customer journey, as well as why the … Continue reading "Mark Grether, SVP and General Manager of PayPal Ads"
Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Toni Wallace, Partner & Head of Global Music Brand Partnerships at United Talent Agency
This episode is a must-listen for advertising executives and agency owners facing urgent operational challenges while growing their customer portfolio. Andy MacLeay (VP of Engagement and Channels at Fluency) and Rachel Bulla (VP of Growth at Fluency) outline how a digital advertising operating system can be an operational game-changer. Tune in to learn how automation helps you streamline workflows while reducing costs.
Fluency is the only digital advertising operating system engineered for organizations that run complex digital media portfolios. The first solution to combine purpose-built Robotic Process Automation for Advertising with integrated AI, Fluency addresses critical advertising operations challenges by streamlining resource-intensive tasks associated with digital advertising management, optimization, and content generation. The result is an easily scalable system that has helped category leading agencies and brands achieve transformational time savings, operational efficiency, and profitability. Fluency manages over $1.3b in annual ad spend and routinely ranks #1 for performance and client support on G2. For more information, please visit www.fluency.inc
Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Sam Mellor, VP, Commercial Marketing and Growth, BBC Studios.
Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Megan Petrie Ramm, Head of CPG Partnerships, Uber.
Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Dustin Callif, President, Tool.
Recorded live at Advertising Week New York 2024, AW360 returns for its 10th season, featuring conversations with the brightest minds in the industry. In this episode, we explore a groundbreaking question: What if every brand interaction could feel as personal as a recommendation from a trusted friend?
Join us as we sit down with Nicolas Marullo, President & CEO of CINCO, to discuss xSpace, Cinco’s cutting-edge, AI-driven platform that revolutionizes consumer engagement. Learn how xSpace transforms the conversion journey through real-time, personalized conversational AI.
Don’t miss this deep dive into the future of AI-powered consumer experiences!
Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Liz Rave, Vice President of Marketing at OUTFRONT.
Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Marla Kaplowitz, CEO of 4A’s.
Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Gaz Alushi, President of Measurement and Analytics, Whalar.
Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Jeremy Lockhorn, SVP, Creative Technologies & Innovation – Strategy, Insight & Innovation of 4A’s.
Recorded live at Advertising Week New York 2024, AW360 returns for its record 10th season, speaking with the best and brightest in the industry. In this episode, we speak with Anjela Freyja, Creative Director of Brand & Design of JOAN.
Multilocation advertisers encounter significant operational challenges, particularly when it comes to deploying branded campaigns across various local markets. This task is compounded by the constant evolution of assets, the need for dynamic budgeting, and diverse campaign requirements. To navigate these complexities effectively, it is essential to adopt winning strategies that enhance both efficiency and performance.
This episode of our podcast series with Fluency delves into proven methodologies and best practices for optimizing your multilocation advertising portfolio, ensuring that your campaigns are not only streamlined but also achieve exceptional results across all locations.
Guests:
- Andy MacLeay, Vice President of Engagement and Channels at Fluency
- Rachel Bulla, Associate Vice President of Growth at Fluency
- Cassie Allinger, Senior Director of Growth Marketing at Wedgewood Weddings & Events
Fluency is the only digital advertising operating system engineered for organizations that run complex digital media portfolios. The first solution to combine purpose-built Robotic Process Automation for Advertising with integrated AI, Fluency addresses critical advertising operations challenges by streamlining resource-intensive tasks associated with digital advertising management, optimization, and content generation. The result is an easily scalable system that has helped category leading agencies and brands achieve transformational time savings, operational efficiency, and profitability. Fluency manages over $1.3b in annual ad spend and routinely ranks #1 for performance and client support on G2. For more information, please visit www.fluency.inc
Locality offers the largest source of local streaming and broadcast advertising inventory in the U.S., enabling unparalleled reach among key audiences in target markets. Locality’s experts understand communities and consumer behavior, helping to unlock the power of local video advertising to achieve desired outcomes. On this episode of AW360 I speak with Keith Kazerman, President of Locality Streaming and Ann Hailer, President of Broadcast at Locality, to get their unique perspectives on how streaming and broadcast are beneficial for advertisers and consumers alike. We hope you enjoy this episode.
The advertising channel landscape is becoming increasingly complex, driven by advancements in programmatic media and the emergence of retail and financial media networks. In this second episode of our 4-part miniseries in partnership with Fluency, we delve into the critical components of a successful media mix, exploring strategies for leveraging automation to streamline operational complexities inherent in each channel.
Additionally, you will gain insights into how a leading automotive advertiser effectively launches and tests new channels, such as Amazon Sponsored Display, on a large scale. This discussion aims to equip you with the knowledge to navigate and excel in the evolving advertising ecosystem.
Guests in this episode: Andy MacLeay, Vice President of Engagement and Channels at Fluency, and Ben Gilbert, Sr. Dir, Advertising Innovation at Dealer.com, a Cox Automotive brand.
Fluency is the only digital advertising operating system engineered for organizations that run complex digital media portfolios. The first solution to combine purpose-built Robotic Process Automation for Advertising with integrated AI, Fluency addresses critical advertising operations challenges by streamlining resource-intensive tasks associated with digital advertising management, optimization, and content generation. The result is an easily scalable system that has helped category leading agencies and brands achieve transformational time savings, operational efficiency, and profitability. Fluency manages over $1.3b in annual ad spend and routinely ranks #1 for performance and client support on G2. For more information, please visit www.fluency.inc
AI and automation are two of the most significant buzzwords in the realm of ad tech. In this special episode of AW360 – part 1 of a 4-episode miniseries in partnership with Fluency– we will delve into the current state of these transformative technologies and their future trajectories. By gaining a thorough understanding of their development and potential, you will be equipped to make informed strategic decisions and investments. This knowledge will empower you to effectively shape and optimize your revenue technology stack, ensuring you stay ahead in a rapidly evolving industry.
To kick off this podcast mini-series, we speak with Eric Mayhew, Co-Founder and President, as well as Chief Product Officer at Fluency.
Fluency is the only digital advertising operating system engineered for organizations that run complex digital media portfolios. The first solution to combine purpose-built Robotic Process Automation for Advertising with integrated AI, Fluency addresses critical advertising operations challenges by streamlining resource-intensive tasks associated with digital advertising management, optimization, and content generation. The result is an easily scalable system that has helped category leading agencies and brands achieve transformational time savings, operational efficiency, and profitability. Fluency manages over $1.3b in annual ad spend and routinely ranks #1 for performance and client support on G2. For more information, please visit www.fluency.inc
In this 4-part miniseries presented as part of Advertising Week’s long-running AW360 podcast, we’ll explore the many unique challenges today’s marketers face and how they go about tackling them.
In each episode, we’ll speak with experts about topics such as multi-location, multichannel, demand gen, maintaining efficiency and performance, and of course, utilizing modern tools like automation to reduce the layers of complexity traditionally associated with our industry.
Accelerating AdOps kicks off next week, right here on the AW360 podcast. Please consider subscribing if you haven’t done so already.
In this episode, we sit down with Scott Tieman, Global Head of AdTech & MarTech at Star, to explore how generative AI is reshaping agency-brand relationships, transforming commercial models, and redefining value propositions in the creative industry.
How generative AI is reshaping agency-brand relationship: https://star.global/posts/generative-ai-in-creative-economy/
Star: star.global
Scott on LinkedIn: https://www.linkedin.com/in/tieman/
About Star:
Star is a global technology consulting firm that seamlessly integrates strategy, design and engineering as an end-to-end partner on its clients’ digital journeys. Star’s unique approach helps rapidly expanding startups and established enterprises reach their endgames while prioritizing empathy for the end-users, society, and the planet.
Back from the Summer break, we’re pleased to welcome Xynteo’s Growth Director, Ellie Beasley-Gould to the show to discuss ESG messaging, putting sustainability at the heart of business, and taking a systemic approach to find new growth opportunities.
On this episode of AW360 we’re pleased to welcome Robin Lickliter, Chief Experience Officer of Sparks. Ahead of the Cannes Lions festival, Robin discusses what to expect in Cannes, exciting new categories, and what she thinks people will be talking about both during the festival, and after the dust settles.
On this episode of AW360 we speak with Allan Nicholson, Head of Advertsing Solutions at Harmonic Inc. Allan tells us how Harmonic is helping to innovate in the video monetization space, how AI has been an essential tool for quite some time, and what the future holds.
Today on AW360 we’re all about pop culture’s millions of fans as Jeremy Steinberg, Chief Revenue Officer at Fandom, joins to discuss the importance of the fan community, Fandom’s impressive and marketer and brand-friendly technologies, and of course, Call of Duty.
On this episode of AW360 we speak with Alex Song, CEO of Proxima. Alex walks us through all things artificial intelligence, including how AI is used to track customers, how it can assist with customer retention, and what the future holds.
Austin discusses how brands can incorporate cultural-relevance into their marketing strategies, how Doing Things identifies the social communities, and shares how advertisers can better leverage content and creator brands during a turbulent time in the digital media industry.
Today we welcome Nancy Reilly, Vice President, Consumer Research at 84.51˚. Nancy discusses 84.51˚’s new report on customer behavior and why survey data doesn’t always match real-world behavioral data.
Minou discusses how Paris / 11:11 Media has been able to keep Paris relevant over the last two decades, how she’s reaching Gen-Z, and 11:11’s platform-specific, data-driven approach to engage with audiences.
This week on AW360 we welcome Sarah Lent, President of Doremus+Co, a global leader in B2B marketing and communications. Sarah discusses how her Silicon Valley upbringing informs her role, how AI is impacting the industry overall, and offers predictions as to what challenges and opportunities are ahead.
On this episode of AW360 we speak with Christian Muche, CEO & Co-Founder Beyond Ordinary Events, Inc & POSSIBLE about the upcoming POSSIBLE event happening in Miami Beach, April 15-17 2024. Christian discusses what makes POSSIBLE different from other industry events, why Miami Beach is a perfect backdrop to POSSIBLE, and his learnings from his career in the event business.
On this episode we’re pleased to welcome Amit Seth, Global Head of Data and AI at The Weather Company. Amit discusses media and marketing evolution, what marketers should be leaning into in 2024, and how The Weather Company is poised to help.
On this episode of AW360 we speak with Tracey Pattani, CEO of BSSP (Butler, Stern, and Shine Partners)
Tracey discusses the importance of collaboration, the experience of taking over the CEO role at the dawn of the pandemic, and where she’d like to see the industry head in the coming years.
To kick off our 9th season of AW360 we’re pleased to welcome Alan Miles, CEO of NCSolutions (NCS) and Paul Gelb, Sr. Director and North America Head of Media Activation and Investment at Bayer. Alan and Paul discuss what 2024 might look like for advertisers, AI, retail media, and much more.
In this episode of AW360 we chat with Rachel Chukura, Head of Consumer, The Weather Company – an IBM company. Rachel discusses the how weather impacts consumers, how marketers can work weather considerations into their everyday marketing, and poses the question: Is Weather the ultimate influencer? (
In this episode of AW360 we chat with Rhys Cater, Group Chief Solutions Officer at Precis. Rhys takes us through the current state and definition of marketing ethics, the role they play in modern marketing, and consumer considerations.
In this episode of AW360 we chat with Barbara Connors, Vice President, Commercial Insights at 84.51˚ about nearly every aspect of Kroger’s marketing that you could cover in less than a half hour.
In this episode of AW360 we chat with Andrey Kazakov, VP Revenue, Non Gaming at AppLovin. Andrey discusses the state of the mobile market, learnings from mobile gaming, and looks to the future of the mobile segment of the industry.
Recorded live at Advertising Week New York 2023, we sit down with Greg Wester, SVP of Marketing, and Josh Qualy, VP of Regional Sales East, at Digital Turbine.
Recorded live at Advertising Week New York 2023, we sit down with Matt Wasserlauf, CEO and Founder, Blockboard, about the current (and future) of CTV and advertising waste.
Recorded live at Advertising Week New York 2023, we sit down with Donna Sharp, Managing Director at Medialink, for a decidedly optimistic chat about the industry.
Recorded live at Advertising Week New York 2023, we speak with Camie Cox, Director of Integrated Production at Made in Network about influencers and the rise of influencer media networks.
Recorded live at Advertising Week New York 2023, we speak with Jill Gray, EVP of Marketing at VidMob.
Recorded live at Advertising Week New York 2023, we speak with Matt Wurst, CMO at Kazm.
Recorded just after Advertising Week New York 2023, we speak with Kathryn Rydberg and Ariel Madway of Cint about their recent (and incredibly fascinating) AI Research Report.
Recorded just after Advertising Week New York 2023, we speak with Nat Poulter, VP Digital – Commercial, and Jasmine Dawson SVP Digital of BBC Studios about streaming, content, and the marketing of legendary BBC Studios IP.
Recorded live at Advertising Week New York 2023, we speak with Nick Morgan, Founder and CEO at Vudoo.
Recorded live at Advertising Week New York 2023, we speak with Michael Lebowitz of Big Spaceship about coffee, content, and creativity.
Recorded live at Advertising Week New York 2023, we speak with Chris Breen of Chemistry about the rise (and eventual domination, we hope) of soccer in America.
Recorded live at Advertising Week New York 2023, we speak with Keith Bendes of Linqia about the state of creators in 2023 and beyond.
Recorded live at Advertising Week New York 2023, we speak with Lindsay Kramer of OUTFRONT Media about the role of Out of Home in the modern marketing mix.
One this episode of AW360 we speak with Chris Comstock, Chief Growth Officer at Claravine. Chris and I discuss data standards, the benefits of a standardized data taxonomy, and of course, how generative AI fits into the larger data process picture.
On today’s episode we feature Dan Murphy, Senior Manager, Marketing Strategy at Best Buy Ads, and Ali Stevenson, Senior Manager, Partner & Category Marketing at Best Buy Ads. Dan and Ali discuss the nature of Best Buy Ads role in the marketing industry and Best Buy’s incredibly interesting and beneficial partnership with the NFL.
David Anderson and Julian Jacobs of UTA Marketing return to AW360 to discuss their AWNewYork session, the power of branded entertainment, and trends happening across the entertainment marketing landscape.
Advertising Week is proud to present Great Minds People and Culture, a podcast dedicated to exploring the art of intentional leadership during times of change. The goal of Great Minds People and Culture is to provide our audience with practical strategies, reliable data, and tangible advice as we look to empower leaders seeking to make a positive impact.
Each 30 minute episode of Great Minds People and Culture is a deep dive into the intricacies of effective leadership, featuring insightful conversations with experts and thoughts leaders.
Great Minds People and Culture premiers September 2023 and will be available through your podcast store of choice and at advertising week dot com.
On this episode we welcome Jiri Bures back to the show. Jiri is executive creative director at Imagination and walks us through how Imagination has been working in the metaverse since his last visit, how Imagination is using AI tools – and has been using them for quite some time – and weighs in on … Continue reading "Jiri Bures, Executive Creative Director, Imagination"
On this episode we speak with Michael Watts, Co-Founder and CEO at Hook. Michael discusses the origins of his Michigan-based agency, technology from both a creative and practical perspective, and his thoughts on effective company cultures.
On today’s episode I speak with Rob Hall, CEO of Playground XYZ, a global, Australian based attention and optimization company. Rob discusses how attention measurement has grown to become a hot topic and user-friendly ways to measure and optimize in a cookie-less era.
On today’s show I welcome Todd Taylor, executive director and head of brand and global marketing at frog. Todd discusses the secret to frog’s 50+ years of creative success, their upcoming presence at Cannes Lions – including creativity, confessions, and clothing, and gives his thoughts on artificial intelligence.
On today’s episode I speak with Andrew Serby, Chief Commercial Officer at Zephyr. Andrew and I discuss everything from how brands can cope in a social world filled with misinformation to why all of us should be less worried about using TikTok.
On today’s podcast we feature Jonny Grum, Founder and CMO at Trouble Maker. Jonny and I discuss disruption, as well as Trouble Makers work with some of biggest brands in a variety of spaces, among them: Lego and Red Bull’s Fashion Brand Alpha Tauri.
On today’s show I speak with Dean Rojas, President and Co-Founder at Gassed, a TikTok focused social creative agency. Dean discusses how TikTok has earned their reputation as the most creative and fun social platform, how brands can easily answer ROI questions and garner new customers, and how much of the coverage of US government concerns around TikTok are leading to more usage, not less.
On today’s episode we speak with Mark Fisher, President & CEO of OTT.X, not-for-profit trade association that has been supporting the home entertainment industry for over 30 years. Mark discusses the rise of Free Ad-Supported Television or FAST and why it’s a great channel for brands, as well as the X-fronts, their upcoming two-day event for media buyers in the space.
On today’s episode I speak with Eric Mayhew, Co-Founder, President, and Chief Product Officer and Fluency. Eric and I discuss Fluency’s evolution, the integration of Muse, a ChatGPT enhanced tool now available in their platform, and the integration of Generative AI into marketing automation.
On this episode I speak with Robert Blatchford, Co-President and Founder at Compadre. Robert discusses the origins of Compadre, the concept of AOR 2.0, and how partnerships, not projects just may be the future of how agencies engage with brands.
On today’s episode I speak with Tanya Priyank, Vice President of International Growth and Better Media at ShowHeroes. Tanya discusses her the launch of ShowHeroes Better Media initiative, how the industry should be tackling our growing carbon footprint and how Better Media might evolve in the future.
On this episode we speak with Deb Stambaugh, Chief Marketing Officer at Quantcast. Deb discusses the role data has in the advertising’s future, lean marketing in times of economic crisis, and some predictions for the year ahead.
On this episode we speak with Anna Abdelnoor, CEO and Founder of isla, the independent industry body driving the events sector transition to a sustainable future. Anna and I discuss how marketing campaigns and events contribute to climate change, how big brands can be held accountable for their climate promises and the importance of calling people in, not calling people out when it comes to making the industry more sustainable.
Host note: My apologies for the sound quality on this one.
In this episode, we speak with Sam Shaw, Strategy Director at Behavioral Insights Agency Canvas8. Sam discusses and demystifies the insights industry, and talks about why behavior and culture, not personal data, are the next big thing in marketing.
On this episode of the AW360 Podcast we speak with Michael Richards, Chief Growth Officer and alan. Agency. Michael discusses provoking the truth for B2B marketers, what B2B marketing could learn from the world of B2C, and why dull and tired B2B needs to evolve.
On this episode of the AW360 podcast I speak David Anderson and Julian Jacobs, Partners and Co-Heads of Entertainment and Culture Marketing at UTA. It was almost exactly one year ago that I last spoke with David and Julian, on the eve of Advertising Week New York, and it was great to have them back on to discuss what’s new in their fascinating corner of the industry, including, how an ad-supported Netflix impacts the broader industry, the creator economy, and how web3 and the metaverse play a role in the globalization of entertainment.
On this edition of AW360 we speak with Misha Chernyshev, Global Brand Director at inDrive. inDrive is an up and coming ride share service that promises to disrupt the major players in the space – they already are in many regions – and Misha tells us about their unique proposition.
On this episode of AW360we speak with Tom Hyde, VP of Strategy at Movers and Shakers. Tom discusses all things social and community, including how authenticity is a boon for apps like BeReal, the prioritization of positivity, and why Anonymity and privacy is less about data and more about freedom of expression.
On today’s episode of AW360 we speak with Brandon Rhoten, Chief Marketing Officer of GroundTruth. Brandon discusses brand visitation data during inflation, as well as several challenges marketers will be facing, and hopefully tackling, throughout 2023 and beyond.
Today on the AW360 podcast we feature Ben Snutch, Chief Customer Officer at Go Inspire Group. Ben will discuss why an omnichannel marketing mix is the most advisable strategy for brands, personalization at scale, and the potential stumbling blocks and how to avoid them.
Today’s episode of the AW360 Podcast features Melissa Bouma, CEO of Content Marketing Agency Manifest. Melissa discusses the efficiency of content marketing in a recession, how it can be a solution for those concerned about new data privacy laws, and how a content-first approach is beating traditional agencies in pitches.
On this episode of AW360 I speak with Jacques van Niekerk, Chief Executive Officer of Edisen. Jacques discusses the convergence of Artificial intelligence, streaming entertainment, gaming and premium storytelling – answering all of my questions about the content revolution.
On this episode of AW360 I speak with Eric Lent, CMO of Prezzee, a digital gift card platform. Eric discusses how Prezzee is driving customer loyalty during a pending recession, as well as how Prezzee supports their own employees through a cost of living crisis.
On today’s episode I speak with Jim Scott, CEO of MONO, a Minneapolis based creative agency. Jim and I discuss everything from consumer privacy to working in the field during a pandemic to the coastal bias a Midwest agency faces, even in a digital world where physical borders are more or less irrelevant.
On today’s episode of AW360 I speak with Jeremy Yates, Director of Strategic Partnerships at Happy Finish. Jeremy and I get into everything from video marketing content to AI to emerging technologies, all in a brief but very enlightening 20 minutes.
On this episode of AW360 we speak with PJ Pereira, Co-Founder & Creative Chairman, Pereira O’Dell. Right now is a critical time for marketers to go involved with artificial intelligence. PJ’s perspective is that the best way to learn about AI is to simply start playing with it – and he makes a compelling case to start doing just that right now.
On todays’ episode of AW360 we speak with Stefen Rollnick, Head of the Misinformation Cell at Lynn, a UK-based communications agency. Stefan discusses the impact misinformation can have on brands, the state of misinformation in general, and walks me through ways he works with brands to navigate the minefield of misinformation on the Internet.
Over the past 10 years the value within the business landscape has changed significantly – and profoundly. In these increasingly turbulent times people are looking for safe havens and security in the brands they buy and interact with. Enter a super league of businesses. These brands understand the role of brand as a form of leadership and have gone all in on trust to demonstrate that they can support customers’ emerging needs and can respond to their changing priorities and expectations. In this episode of AW360 I speak with Emma Ellis, UK Managing Director at Interbrand and Simon Morris, VP of International Marketing at Adobe about what the future holds as brands increasingly take on leadership roles within society.
On todays’ episode of AW360 I speak with Adam Gelles and Rich Sobel, co-founders of The Clean Room Consortium. The Clean Room Consortium supports the media and marketing industries by highlighting and encouraging privacy-safe excellence in the management and use of customer data. Rich and Adam help define why data Clean Rooms are essential for our industry moving forward and highlight the work they’re doing with their partners.
On this episode of AW360 we speak with Jay Prasad, CEO of Relo Metrics, the leading sports sponsorship intelligence platform. Jay discusses his background, how sports media and has evolved over the past few years, and the need for greater innovation in sport sponsorship measurement.
On this episode of the AW360 Podcast we speak with Vlad Sitnikov, Founder at StartRocket – an agency boldy going where no agency has gone before. Originally an experimental space start up with 2 successful near orbit projects, StartRocket have launched themselves as the first fully fledged agency dedicated to advertising in space.
Today on the AW360 Podcast I speak with Joe Hyrkin, CEO at Issue, the world’s leading omni channel tools and publishing platform. Joe and I discuss what drives the creator economy, the metaverse’s future impact on publishing, and the workflow mentality shift among enterprises amidst a recession.
This week on the AW360 Podcast I speak with Peter Sayn-Wittgenstein, Co-Founder and Creative Director at Big Day. From his start as a television writer and agency copywriter, to his present position at the helm of Big Day, Peter discusses the role creativity plays in our industry, the challenges of starting an agency during a pandemic, and the TV writing job of his dreams – all with an infectious amount of enthusiasm.
On this special episode of AW360 I speak with Dr. Phillip Regier, University Dean for Educational Initiatives and CEO of EdPlus at ASU, and John Farrar, Industry Director of Education at Google. Phil and John and I Discuss how technology is transforming the higher education landscape by increasing access to education globally.
On this episode of AW360 we speak with Michael Shearer, Sr Director of Digital Strategy and Innovation at Claravine. Having worked in the digital industry for over 20 years, Michael has a unique perspective on the technical, the creative, and the analytical. Today he shares with us the benefits of streamlining the martech stack and how we could all use industry standards to work faster and more efficiently.
On this episode of AW360, we speak with Celeste Bell, EVP, Director of Human Resources at Deutsch NY. Celeste tells us about Deutsch New York’s amazing Summer CAMP program – a one-week virtual Summer camp that invites people from all over the world to learn more about our industry.
To kick off Season 7, we’re joined by Bruce Williams, EVP, Head of Performance Marketing at dentsu Media US. Bruce discusses how every channel has become a performance channel and the need to better define what winning in that environment means today.
On this final episode of AW360 for 2022 I speak with Peter Mason, CEO of Illuma. Peter walks me through the evolution of contextual targeting – from start keywords to dynamic, AI-driven behavioral signals that will help shape a post ID world.
We should have titled this episode “The Art of the Rebrand” but it didn’t occur to me until after it was already recorded. In this episode of AW360 I speak with Michael Nevins, Chief Market Officer of Equativ. Michael shares his experience rebranding a large organization after several acquisitions, all of it during a global pandemic, and offers advice for others looking to rebrand themselves.
On this episode the AW360 Podcast I speak with Tahira White, President and Co-Founder of creative marketing and production company 19th & Park. Tahira discusses her career beginnings as a multidisciplinary entrepreneur, her current work with 19th & Park, as well as her commitment to educating youth on the opportunities in the creative development and production space.
On this episode of AW360 I speak with Brien Holman, Co-Founder and Chief Creative Officer of We Are Royale. Brien and I discuss the shift from passive media like television to active media, like gaming. Brien discusses his origins doing Flash animation back in the day, to present, creating amazing campaigns of all shapes and sizes for some of the biggest players in the active media space.
On this episode of AW360 I speak with Gill Huber, Managing Partner at Oystercatchers. With the UK currently in economic recession, and the US expected to follow closely behind, Gill discusses the best method for brands and agencies to maintain a loyal consumer base and how brands can expect to plan for the future.
On this episode of the AW360 podcast I speak with Geoffroy Martin, COO of Ogury.Geoffroy discusses his post-cookie vision, Ogury’s value proposition, and how the path forward is built around the idea of “personified advertising” and not “personalized advertising.”
On this episode of the AW360 Podcast, recorded at Advertising Week New York 2022, I speak with Nathalia Rojas, CEO of Transcendent Mind Studios. Nathalia describes her early start in the world of entrepreneurship, her bowling alley – yes, she has her own bowling alley, as well as her food and filmmaking endeavors.
On this episode the AW360 podcast, recorded at Advertising Week New York 2022, I speak with Chris Garbutt, CCO and Co-President of VIRTUE, part of Vice Media Group. Chris walks me through how VIRTUE has used creativity and innovation to solve real world problems – specifically empowering Ukrainians with the virtual preservation of culture by … Continue reading "Chris Garbutt, CCO and Co-President, VIRTUE, Vice Media Group"
On this episode of the AW360 podcast, recorded live at Advertising Week New York 2022, we speak with Franke Rodriguez, Partner and CEO at Anomaly. Franke and I discuss Anomaly’s fascinating internal agency incubator that encourages the entrepreneurial spirit and empowers the people at Anomaly to pursue their own big ideas.
Today on the AW360 podcast I speak with Howie Kleinberg, President of award-winning digital and social marketing agency GLOW. Fresh from his session at Advertising Week New York, Howie discusses how he and GLOW work to make the Westminster Dog Show one of social media’s most popular annual events and how legacy brands can modernize … Continue reading "Howie Kleinberg, President, GLOW"
As I was preparing to record several live interviews onsite at Advertising Week New York 2022 this year, my first order of business was to invite the one of the busiest and most dynamic people in our industry, long-time friend of Advertising Week and truly one of my favorite human beings, Katie Kempner. Katie has … Continue reading "Katie Kempner, Founder, Kempner Communications and Host of Perspectives with Katie Kempner"
On this episode of the AW360 podcast I speak David Anderson and Julian Jacobs, Partners and Co-Heads of Entertainment and Culture Marketing at UTA. It was almost exactly one year ago that I last spoke with David and Julian, on the eve of Advertising Week New York, and it was great to have them back … Continue reading "David Anderson and Julian Jacobs, Partners and Co-Heads of Entertainment and Culture Marketing, UTA"
On this episode of the AW360 podcast I speak with Andy Everson, SVP of New Business and Corporate Development at QuickFrame. Andy and I discuss the need of brands of all sizes to produce quality content in today’s ever-growing video-centric world, how QuickFrame caters to the diversity needs of those businesses, and QuickFrame’s unique creator … Continue reading "Andy Everson, SVP New Business & Corporate Development, QuickFrame"
Today on the AW360 podcast I speak with Adam Lewinson, Chief Content Officer at Tubi. Adam and I discuss how AVOD is thriving in our subscription-fatigued world, the excitement around Tubi originals, particularly as we head into the Halloween season, and the upcoming buzz around Tubi providing on-demand access to World Cup. I hope you … Continue reading "Adam Lewinson, Chief Content Officer, Tubi"
On this episode of the AW360 podcast we welcome Noah Greenberg, CEO of Stacker. Stacker is a mission-driven organization empowering publishers by advancing sustainable models for journalism. Noah and I discuss the genesis of Stacker, as well as how Stacker has built the modern-day newswire – a data-driven newsroom that provides feature content to thousands … Continue reading "Noah Greenberg, CEO, Stacker"
On this episode of the AW360 Podcast we speak with Ben Allison, VP and Head of Media at Vayner Media London. Ben discusses how brands and advertisers can navigate cookie deprecation, the rise and importance of the D2C space, and growth of the creator economy. Recorded content structured by Snackable.AI
Today on the AW360 Podcast we’re pleased to welcome Scott Watts, Chief Operating Officer at Tank Design. Scott shares his thoughts on the hybrid work model, discusses leadership lessons through coaching sports, and being mindful of tech’s downsides. Recorded content structured by Snackable.AI
Today on the AW360 podcast I speak with Ajay Gupta, CEO of Stirista. Ajay and I discuss how Stirista got started, their recent acquisitions and growth, and their vision for the future of the marketing industry. Recorded content structured by Snackable.AI
Today on the aw360 podcast, I speak with Alex Charkham, Chief Strategy Officer at global sports and entertainment marketing agency Fuse. Alex and I discuss the state of sports sponsorships, the dramatic and welcome rise in popularity of women’s sports, and the impact of recession and lockdowns on the industry. Recorded content structured by Snackable.AI
On this episode of the AW360 Podcast I speak with David Corns, VP of Marketing at Opendoor. David discusses his perspective on where the real estate industry is today, how Opendoor has brought a revolutionary new solution to the real estate marketplace, and how technology continues to be used to augment our busy lives in … Continue reading "David Corns, VP of Marketing, Opendoor"
Today on the AW360 Podcast we’re pleased to welcome Jeff Bander, Head of US at EyeSquare. EyeSquare provides research and intelligence for marketers to help inform and create more effective campaigns across platforms, with a particular focus on their proprietary eye-tracking and System 0 technologies. Recorded content structured by Snackable.AI
On this episode of the AW360 Podcast we speak with Michael Richards, Chief Growth Officer and alan. Agency. Michael discusses provoking the truth for B2B marketers, what B2B marketing could learn from the world of B2C, and why dull and tired B2B needs to evolve. Recorded content structured by Snackable.AI
On today’s episode of AW360 we feature Dan Malachowski, VP of Performance at Astound Commerce. Dan walks us through the recent integration between commerce technology and social platforms that promises to make shoppable social planning, buying, and optimization more seamless than ever.
On today’s episode of AW360 we speak with Lonn Shulkin, CEO at BAM Strategy. Lonn discusses how BAM measures the impact of using empathy to market to consumers, the digitization of brands, the common challenges their clients are trying to overcome, and what he calls “careiosity.”
The pandemic has dramatically changed how we live, work and shop and as a result, people have developed new needs, preferences, and values. Sam Budd, CEO and Founder of Buddy Media, walks us through how live, in-person events have changed to fit those needs and how brands should be thinking about live events again both … Continue reading "Sam Budd, CEO and Founder, Buddy Media"
On today’s episode of the AW360 podcast we speak with Allan Tinkler, Head of Platform Business Development at Quantcast. Allan discusses the need for a better measurement model for advertisers, the many U-turns in the road to cookieless solutions, and the potential impact for independent publishing as some turn toward building their own walled gardens. … Continue reading "Allan Tinkler, Head of Platform Business Development, Quantcast"
This week on the AW360 podcast we speak with Seraj Bharwani, Chief Strategy Officer at AcuityAds. Seraj and I discuss the challenges advertisers face in the CTV market, consolidation in the programmatic ecosystem, and the constraints put on media transparency within all of these walled gardens. I hope you enjoy this episode. Recorded content structured … Continue reading "Seraj Bharwani, Chief Strategy Officer, AcuityAds"
This week on the AW360 Podcast we speak with Kevin Rice, EVP at Bounteous, a digital marketing agency focused on creating transformative digital experiences. Kevin, former CMO at Hathway, discusses his new role, how Bounteous is changing the landscape for restaurants, and the new innovations we might expect to see down the road. I hope … Continue reading "Kevin Rice, EVP, Bounteous"
When most people think of media investment, either retail inventory or excess real estate come to mind, but that’s just scraping the surface of the possibilities. Gordon Zellner, CEO of Evergreen Trading walks us through Evergreen Trading’s unique position as a specialized media investment firm. I hope you enjoy this episode. Chapters: 00:29 – 09:34 … Continue reading "Gordon Zellner, CEO, Evergreen Trading"
Today’s guest on the AW360 podcast is Mike Sepso, CEO of Vindex. As a former executive at Activision, Mike has extremely interesting insights in gaming and esports, and discusses how brands can enter the live streaming world, as well as how best to solve the various roadblocks in the media buying process. Chapters: 00:51 – … Continue reading "Mike Sepso, CEO, Vindex"
This week on W360, we speak with Amol Waishampayan, Chief Product Officer at FullThrottle. Amol discusses the increasing importance of first-party data, why first party data scarcity exists and what can be done about it, and the need for marketers to transform their own data into actionable information.
Jake Stott has spent the last 5 years defining marketing in the web3 space, leading 175 experts globally and working with many leading brands. Jake discusses why web3 offers brands and consumers more than web 2, the opportunities available, and the unique community of developers behind the scenes that are key to its success. Chapters: … Continue reading "Jake Stott, CEO, Hype"
On this episode of the AW360 podcast, we’re pleased to welcome Paul Hirsch, President and CEO of Doremus. Paul fills us in on what we can expect from the new B2B Creative Lion category at Cannes this year, as well as the similarities and differences between creative in the B2B and B2C spaces in general. … Continue reading "Paul Hirsch, President and CEO, Doremus"
This week on the AW360 podcast I speak with Ilhan Zengin, CEO at ShowHeroes Group. Ilhan discusses ShowHeroes’ massive growth, the growing importance of video and CTV, and the reasons why contextual and semantic technologies should be at the core of every advertiser’s targeting strategy. Chapters: 00:30 – 02:08 – Ilhan Zengin, CEO of ShowHeroes … Continue reading "Ilhan Zengin, CEO, ShowHeroes Group"
Meagan Martino, Head of Demand, EMEA and Americas at AppLovin, joins the show to discuss the value behind the mobile audience, the importance of measuring where every ad dollar is going, and how the journey from traditional programmatic to mobile in-app advertising is transforming our industry. Chapters 00:29 – 03:23 – Introduction 03:24 – 07:39 – The audience in … Continue reading "Meagan Martino, Head of Demand, EMEA and Americas, AppLovin"
Thanks for listening to the AW360 Podcast from Advertising Week. We’re taking a short break this week and next for Advertising Week Europe, returning to Picturehouse Central in London, May 16th through the 19th. For more information on this and other Advertising Week global events for the advertising, marketing, and technology industries, visit www.advertisingweek.com and … Continue reading "We’ll Be Back Right After AWEurope"
Today’s guest on the AW360 Podcast is David George, CEO of Pixability. David discusses why YouTube is so important for today’s advertisers, how the TV experience continues to evolve, and Pixability’s role as a leading Brand Safety and Suitability provider. Chapters: 00:28 – 03:59 – Pixability CEO David George on why YouTube is so important … Continue reading "David George, CEO, Pixability"
In this episode, we speak with Sam Shaw, Strategy Director at Behavioral Insights Agency Canvas8. Sam discusses and demystifies the insights industry, and talks about why behavior and culture, not personal data, are the next big thing in marketing. Chapters: 00:17 – 02:17 – Sam Shaw, strategy director at Canvas8 02:18 – 06:38 – What … Continue reading "Sam Shaw, Strategy Director, Canvas8"
Returning to the show this week is Jim Misener, Principal and President at 50,000 feet. We last featured Jim on the show just before the pandemic completely changed the world we live in so it was great to catch-up, discussing everything from creativity to brands doing social good and a whole lot more. Chapters: 00:28 … Continue reading "Jim Misener, Principal and President, 50,000feet"
In this episode we speak with Jess Phillips, Founder and CEO of The Social Standard. Jess discusses the wide variety of social platforms available today, how brands can find the right influencer fit, and the promise and potentially exciting future of the metaverse. I hope you enjoy this episode. Chapters: 00:29 – 02:45 – The … Continue reading "Jess Phillips, Founder and CEO, The Social Standard"
In this episode, we speak with Andrew Ward, President of Ampersand. On the heels of their rebrand announcement at Advertising Week New York 2019, Ampersand launched the AND platform the following month and has experienced incredible growth, reaching almost 42 million households in the US with over 3 billion hours of linear and streaming television … Continue reading "Andrew Ward, President, Ampersand"
On this episode we speak with Linda Ong and Sarah Unger of Cultique, a culture insights and strategy agency. Sarah and Linda discuss both why it’s dangerous to be over-reliant on data alone and how culture is informing every move for todays’ most enlightened brands. Chapters: 00:29 – 02:37 – Why it’s dangerous to be overreliant on … Continue reading "Linda Ong and Sarah Unger, Cultique"
In this episode, we speak with Phil Schraeder, CEO of GumGum. Phil discusses his leadership journey, his passion for diversity and inclusivity, and GumGum’s pioneering role in contextual advertising over the last decade and a half. Chapters: 00:29 – 02:27 – GumGum CEO Phil Schraeder on his journey to becoming CEO 02:29 – 06:14 – GumGum’s philosophy on contextual … Continue reading "Phil Schraeder, CEO, GumGum"
Esther Raphael, Chief Marketing Officer at media and technology company Intersection joins to discuss her leadership experience and weighs in on topics important to any business: specifically, the Great Resignation, retaining talent, and what she refers to as “the stay interview.” Chapters: 00:28 – 04:32 – Esther Raphael on the great resignation crisis in the advertising industry … Continue reading "Esther Raphael, Chief Marketing Officer, Intersection"
Activist, author, award-winning journalist Isha Sesay has dedicated her career to empowering and amplifying the voices of young women across Africa. In this episode of AW360, we speak with Isha about her path from CNN International to activism, the struggles of keeping issues in front of the public in our always-on world, and her new … Continue reading "Isha Sesay, Activist and Journalist"
This week, we’re talking with Steve Austen-Brown, Creative Director at experiential creative agency Avantgarde. Steve and I discuss how Avantgarde strives to create unforgettable moments, their work on the UK Pavilion at Expo Dubai, and how the metaverse and related technologies will feature in the experiences of tomorrow. I hope you enjoy this episode. Chapters: … Continue reading "Steve Austen-Brown, Creative Director, Avantgarde"
This week on the AW360 Podcast, I speak with Maren Seitz of Analytic Partners. Maren and I discuss riding the waves of unstable consumer behavior, getting serious about privacy, the inevitability of media inflation, and purpose. I hope you enjoy this episode. Chapters 03:49 – 05:42 – How to balance what’s useful versus what could be construed … Continue reading "Maren Seitz, Head of DACH, Analytic Partners"
This week on the AW360 Podcast, our guest is John Donahue of programmatic consultancy Up and to the Right. John discusses his reputation as ‘auction ninja,’ Up and to the Right’s approach to innovation, and the next paradigm of where advertising lives. Chapters 00:29 – 03:45 – Up and to the Right CEO John Donoghue on the … Continue reading "John Donahue, Up and to the Right"
This week on the AW360 Podcast, my guest is James Smith, Managing Director at The Kite Factory. James and I discuss his leadership journey, inclusivity, and purpose for clients and audiences alike, and the heart, art, and science of media planning and buying.
We can’t navigate a bold new future alone. Hear from industry experts on how they’re approaching the ever-evolving marketing landscape, and why a focus on customer centricity and relationships continue to be at the core of every strategy. Gain insight into how they’re connecting with audiences through technological change, and what lessons that can teach us … Continue reading "AWForward: Connections are the Catalyst"
In this week’s episode we feature Joel Cox, Co-Founder, and Todd Porch, President, of Strategus – a leader in OTT and CTV advertising, optimization, targeting, reporting and analysis. Todd and Joel share their insights into the rapidly expanding marketplace while describing what makes the Strategus approach unique among an increasingly crowded playing field. I hope … Continue reading "Joel Cox and Todd Porch, Strategus"
Our guest this week is Dragorad Knezi, co-founder and CEO of Eyezon. Eyezon is an innovative platform in the ecommerce space that allows brands to interact with consumers online as if they were shopping in a physical store. We discuss Eyezon’s unique proposition to brands and how they turned the negatives of the pandemic into … Continue reading "Dragorad Knezi, CEO and Co-Founder, Eyezon"
This week, my guest is Jay Kulkarni, CEO of Theorem. Jay and I discuss how the business ecosystem is evolving, marketing’s flexible future, and the hidden benefits of the depreciation of the third-party cookie.
This week we speak with Rosie O’Meara, Chief Revenue Officer at GroundTruth. Rosie discusses everything from vendor consolidation to the many challenges marketers have faced these past two years, as well as her advice to the larger industry to simply “follow the data.”
In this episode, we speak with Jiri Bures and Nick Blenkarne of Imagination, an independent design company focused on immersive experiences. And what could be more immersive than the metaverse? Jiri and Nick describe how brands can get involved in the metaverse and shine a light on some of the more elusive components of our … Continue reading "Jiri Bures and Nick Blenkarne of Imagination"
This week, we speak with Jason Manningham, CEO of Blockgraph. Blockgraph describes itself as a technology company that makes the future of data-driven TV advertising possible. Through their suite of software tools known as IDoS, you’ll learn how Blockgraph enables marketers to safely, swiftly, and effectively deploy data-driven TV in these privacy-conscious times.
Michael Connolly, CEO of Sonobi, joins to discuss the career path from Blackhawk helicopter operator to CEO, Sonobi’s unique place in the industry and gives some insight into what might be coming down the road.
On this episode of the AW360 podcast we’re speaking with Martin Johnston, Managing Director or Earth. Martin discusses how Earth works with their clients to tell their stories of purpose.
On this episode of the AW360 podcast we’re speaking with Field Garthwaite, Co-Founder and CEO of IRIS TV. IRIS TV is in the business of making television advertising, specifically connected television advertising better, more transparent, and effective for advertisers.
On this episode of the AW360 podcast we speak with Jenny Sagstrom, CEO and Founder of B2B creative agency Skona. Jenny and I discuss Skona’s distrinctly Swedish perspective on advertising and creative, the challenges posed by working during the pandemic, and how Skona works to help those in San Francisco area, challenged with hunger and … Continue reading "Jenny Sagström, CEO and Founder, Sköna"
On this episode, Ben Scoggins, CEO of Organic, discusses his agency’s practice of human-centered thinking and tech-centered doing, why brands need to understand the importance of digital good, and how the pandemic accelerated our arrival to a more mindful space for ourselves and the well-being of our teams.
A special episode with Facebook Adapting to the evolving ads ecosystem with Creative that brings people into focus. As we know by now, the digital ads ecosystem is going through significant changes, driven by the topic of consumer privacy. These changes are having major implications on the visibility of a lot of customer activity, reducing … Continue reading "AWForward: Focus on People"
In this episode we speak with Karl Dawson, Vice President of Audience Research at Tubi. Karl discusses what’s new with Tubi, get some insight into Tubi’s measurement and privacy practices, and take a look at the year to come in connected television through the Tubi lens.
Today’s guests are Julian Jacobs and David Anderson, co-heads of UTA Marketing. UTA of course is United Talent Agency, the 30 year old talent agency that represents the who’s who in film, music, video games, the arts, and much more.UTA Marketing is the corporate advisory and brand marketing division who works with leading global brands … Continue reading "Julian Jacobs and David Anderson, UTA Marketing"
In this episode of AW360 we’re pleased to feature Neil Sweeney, Founder and CEO of Reklaim (formerly Killi). Neil discusses Reklaim’s unique approach to the modern data privacy dilemma – an approach that rewards consumers for the data they elect to share with marketers.
Our guest this week is Britt Fero, principal and founder at PB&, a female owned Seattle-based agency that describes themselves as fiercely independent. Britt discusses the meaning and importance of authenticity and purpose, as well as how her agency’s agility was able to help them weather the COVID storm.
On this episode the AW360 podcast, we speak with Mark Ralphs and Taru Mäkinen of Good Rebels, a digital agency with a keen focus on digital well-being. We discuss what it means to be digitally well, and what consumers can expect from brands looking to join the well-being revolution.
An industry veteran with experience ranging from Mattel to Craftsy, as well as many other stops along the way, Catherine Balsam-Schwaber’s latest venture is Kindra, a newly formed startup brand focused on educating and relieving the symptoms of menopause. Catherine discusses both the history of marketing to women, as well as the need for brands … Continue reading "Catherine Balsam-Schwaber, CEO, Kindra"
This week we’re pleased to welcome both Gowthaman “G-Man” Ragothaman, CEO of Aqilliz and David Moore, CEO of BritePool to discuss how they’re working together to help the industry look beyond the death of the cookie.
Paying for projects vs. paying for time and materials? The answer seems very simple when it comes from Tracey Shirtcliff, Founder and CEO of The Virtu Group. Tracey joins us today to discuss how Scope, their software solution, can change the way we look at business decision-making.
Not only is Patrick Comer the Founder and CEO of Lucid, the largest Research Technology firm on the globe, he’s the man that coined the term ResTech to begin with. Patrick sits down with AW360 to discuss the fascinating world of data research.
Welcome to Season 5 of AW360, Advertising Week’s weekly podcast that explores the advertising, marketing, and technology industries and the people who make it all happen. In this episode we speak with Tara DeVeaux, Chief Marketing Officer, Wild Card Creative Group, Managing Director at 3AM. Wild Card and 3AM are multidisciplinary creative agencies that build … Continue reading "Tara DeVeaux, Chief Marketing Officer, Wild Card Creative Group, Managing Director, 3AM"
Jonathan discusses Activision Blizzards recent research report that identifies multiple gamer personas and makes the argument that whether you think so or not, you probably are a gamer and just don’t realize it.
“Breaking Up with Blocklists” was a favorite among AW2020 panels. Mike Hemmings, Director of Customer Insights at Oracle Data Cloud joins to discuss why the industry needs to break up with blocklists, as well as what comes after their inevitable departure from our lives.
Samba TV’s CEO and Co-Founder discusses the many measurable findings facing television and streaming advertisers in a very uncommon year for the industry.
Jo Kinsella, President of TVSquared, discusses the findings in TVSquared’s annual TV Trends Report, how DTC brands are killing it amidst the pandemic, and what 2021 looks like for cross-platform advertisers.
Tal Hayek is Co-Founder and CEO of Acuity, a leading technology company that provides marketers with a powerful and holistic solution for digital advertising across all ad formats and screens to amplify reach and share of attention throughout the customer journey. In our conversation, Tal discusses Acuity’s growth and innovation, as well as illumin, Acuity’s … Continue reading "Tal Hayek, CEO & Co-Founder, Acuity"
Jason is an accomplished entrepreneur whose creative ventures span all areas of media, from film and TV to music, advertising, and the internet. He’s been a driving force as an agency founder, CEO, and award-winning commercial and film director. Prior to his role at VMLY&R, Jason founded NATIVE in 2010.
With the November election right around the corner, there’s probably no better time to speak with a4 Media’s Jordan Lieberman than right now. Jordan discusses the enormous amounts of money being spent on political advertising, where it’s being spent, and a peek into the future.
Recently acquired by Fox, Tubi is a very popular ad-supported VOD platform that has experienced rapid growth in recent months. Adam shares his insights into Tubi’s successes, their advantages in a crowded streaming marketplace, and a few of the reasons ad-supported content is successful with consumers.
Ahead of his fireside chat at AW2020, we caught up with Adform’s Julian Baring about all things technology, and how Adform helps marketers future-proof their marketing stack.
Warren Jenson is the President of LiveRamp, the leading data connectivity platform for the safe and effective use of data. Jenson is a global business leader with a unique and diverse set of leadership experiences including leading as CFO at NBC, Amazon.com, Electronic Arts, and Delta Airlines. Warren discusses the meaning of digital transformation, how … Continue reading "Warren Jenson, President, LiveRamp"