Tiny Marketing Wins: Recent Episodes
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Product Hunt can drive thousands of new visitors to your website. What's the best strategy to getting traction on the site?
Get out of the building!
In this episode, I go to a jewelry store, and do some research:
- What kind of people are in the store?
- How are they acting? (happy, nervous, quietly browsing) What kind of story are they telling the
clerk? (“I just got engaged.”) 3. What kind of “dream of a better life” is being painted by the P.O.P. displays, atmosphere, etc?
(This is a private podcast feed just for TMW subscribers)
Now that you’ve created a sign-up incentive, and a landing page, how do you get traffic? (Sending a tweet to a few hundred followers isn’t going to cut it.)
To succeed, you’ll need to piggyback on top of an audience bigger than your own.
(This is a private podcast feed just for TMW subscribers)
Every landing page has to answer these questions:
- Who is this for? Where are they now?
- What’s their dream? How could
their life be better? 3. What obstacles stand in their way? 4. How does your offer help them overcome obstacles, and achieve a better life?
(This is a private podcast feed just for TMW subscribers)
How do you get people to sign up for your email list?
You give them something they want!
This week I’m giving you five creative ways to get more subscribers:
- 5 day email course
- Beginner tools related to your product
- Bonus content related to your article
- Public challenge / lab
- A physical gift
(This is a private podcast feed just for TMW subscribers)
How do you get more email subscribers / leads?
In this week’s tip, I’m going to show you:
- the big mistake most people make when it comes to subscription forms
- where to research your potential customers
- how to observe what they really want
- how to build a compelling offer from your research
(This is a private podcast feed just for TMW subscribers)
Welcome to Tiny Marketing Wins!
The first 4 weeks will focus on "how to build your email list."
(This is a private podcast feed just for TMW subscribers)