Breakthrough Marketing Secrets: Recent Episodes
Roy Furr
Why the heck would you subscribe to Breakthrough Marketing Secrets?
Because you'll get proven direct response marketing, copywriting, and entrepreneurship success strategies you can use today... To write your own ticket and create the life, business, and career you want.
The show's host, Roy Furr, has been in the trenches of entrepreneurial marketing since 2005... Creating winning campaigns, breaking sales records, and generating windfall wealth. Thanks to these copywriting, marketing, advertising, and business strategies.
Online, offline, on the internet and beyond, the principles, strategies, techniques, and tactics that Roy teaches just WORK for generating leads, customers, sales, and profits. The only question is, will you use them and make them work for YOU?
And since 2014, he's been sharing his experience DAILY at www.BreakthroughMarketingSecrets.com. (You can and should sign up there for updates and exclusive content for email subscribers.) First it was a daily email and article. Then a daily YouTube video. And now you can get the audio excerpts of the Breakthrough Marketing Secrets daily videos in podcast form.
At this point, just stop reading and subscribe already. Try a few shows and decide for yourself how valuable you find it.
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
⚖ Proof, Credibility, and Believability Copywriting Course
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
The marketing environment has shifted again, going into 2024…
What has worked for the last few years is NOT working nearly as well as it did before.
And if you don’t adapt to this new reality, new economy, and new marketplace…
Your marketing and your business will likely struggle.
The good news is there’s one foundational principle that will be the lynchpin of your success…
And with it, one key strategy to focus on to thrive.
It’s all revealed in today’s episode…
The #1 Marketing Strategy for 2024
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
📕 Dan Kennedy's No B.S. Direct Marketing Book
🎁 Irresistible Offers Marketing Training from Roy Furr
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
What is Dan Kennedy’s #1 Rule of Direct Marketing Success?
… And why is it so important?
Yesterday, I reviewed a piece of marketing that broke this rule…
And it was no wonder the business owner said it hadn’t gotten results.
Because it broke Rule #1!
When you develop a doggedness for following Rule #1 — and work it into every piece of marketing you do…
It will be easier to get results…
More leads, customers, sales, and profits!
I share the story and the lesson in today’s episode.
Dan Kennedy's #1 Rule of Direct Marketing Success
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
It’s time for a change…
Starting next week, Breakthrough Marketing Secrets will look very different (again).
Today’s episode is the official announcement…
An explanation of the changes…
And why they’re happening.
The Future of Breakthrough Marketing Secrets
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
The winds of change are blowing…
Do you feel that?
The world feels like a different place from how it felt a year ago…
And certainly very different from 10 years ago.
For today’s episode I’m reflecting on that…
And giving you a heads up about another very important announcement coming tomorrow.
The Winds of Change Are Blowing | What does the future hold?
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
📣 Unlimited Clients System
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
There are 3 “levers” you can pull in your copywriting business and career, to take it to the next level…
Whether you’re just starting out…
Or if you’re looking for your next career and business breakthrough…
One of these levers is probably exactly what you need…
To take you from where you are now…
To where you want to go next.
What are the 3 levers? And what’s the #1 lever YOU should pull next?
The answers are in today’s episode…
Copywriters: Pull These 3 "Levers" to Take Your Career & Business to the Next Level
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
📣 Unlimited Clients System
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
The #1 most important thing to getting clients is…
Revealed in today’s episode.
Yeah, I’m gonna do that to you.
But don’t worry. I won’t tease you too long, once you press play.
I’ll share the #1 thing you need, if you want lots of clients.
Why clients hire you in the first place (no matter your niche or market or offer)...
The easiest way to clients — and get them to love you…
What it all comes down to…
All of it, in today’s episode…
If you want lots of clients, you need this...
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
❓ Ask Roy Your Question
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
When paid traffic doesn’t work, why not?
If you’re running Facebook ads, Instagram ads, Google ads (search or display), YouTube ads, or running on any other ad network…
And you can’t get conversions, can’t get ROAS, can’t get it to work like you want it to…
What’s the problem?
Do you just need better copy to increase conversions?
Or is there something else?
I got a few questions recently about subscribers’ struggles with paid advertising.
And instead of addressing them superficially, I decided to go deep, to the root of how to make paid advertising work today.
Why Facebook, Instagram, Google, & YouTube Ads are so hard
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
⏩ High-Velocity Copywriting Course
🔍 Why Ads Worked Copywriting Course
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
I once got in a fight with a copywriter over swipe files…
I called him out on using one.
He was trying to get hired by the company I was working for at the time, as Copy Chief.
He got pissed, and ended up calling customer service and making a big stink.
There were way too many phone calls about it.
Thankfully it was all remote — so it was mostly him having a temper tantrum by email and phone.
If we’d been in person, maybe he would’ve tried to take a swing at me.
He was that upset.
That’s where I’m coming from when I say I hate swipe file copywriting.
But… I just did it — on a client project, with an A-list client.
The trick is I did it very differently.
Today, that true story and a lesson in ethical and effective use of your swipe file.
Copywriting: How to actually use a swipe file [true story]
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
You have an A-list copywriter “self” inside of you…
This is that part of your subconscious mind that remembers all the books you’ve read… The courses you’ve gone through… The bajillion podcast episodes…
The part of you that has collected all this knowledge… Has learned from all your experience… Has great ideas… Writes easily and effortlessly, cranking out profit-pulling copy…
And when that part of you is in charge, you write your very best, most brilliant marketing copy.
Today’s episode gives you a simple “Ego State” exercise you can do in the 60 seconds before you sit down to write, to summon that A-list copywriter within you.
How to Summon the A-List Copywriter Within You
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
Are you treating your freelance copywriting like a business?
Or are you just trying to get a glorified job that lets you work from anywhere?
You have to decide.
Because if you think it’s one but it’s really the other, you’re gonna be unhappy.
You’ll also wonder why it’s so hard to get the results you dreamed of.
So what’s the difference? I share it in today’s episode…
Freelance Copywriters: Are you running a business, or is it a J-O-B in disguise?
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🧠 Training Your Subconscious Success Mechanism
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
If you’re ever feeling stuck or like you can’t break through to the next level…
Today’s episode is for you.
It’s part motivational message…
Part wake-up call…
With a little sprinkling of rant thrown in.
Most people aren’t willing to do what is really required of them to reach that next level in life and work.
But with one key decision, you can turn it around.
You can make it happen.
How to take your business and life to the next level
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
Joe Karbo’s book, The Lazy Man’s Way To Riches, was wildly successful…
He sold over 3 million copies at $10 apiece…
Which adds up to a small fortune, especially considering he launched it 50 years ago.
But he later admitted he had a massive regret about how he ran his business…
And if he’d changed just one thing, he could’ve easily made another $100 million or more in additional revenue.
In today’s episode, I share that one regret, and the lesson it reveals for you today.
Joe Karbo's Greatest Regret RE: The Lazy Man's Way To Riches
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🎭 Emotional Direct Response Copywriting Course
⏩ High-Velocity Copywriting Course
📚 I Will Teach You To Be Rich by Ramit Sethi
📚 Overcoming Underearning by Barbara Stanny
📚 The 4-Hour Workweek by Tim Ferriss
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
Here’s a great example of emotional copywriting…
Two books, selling the same topic — fixing your money situation and getting rich.
One approaches it one way.
The other, another way.
Between them, a great demonstration of how emotional copywriting can work — and how you can capture the emotional pull in your copy.
It’s all shared in today’s quick episode…
Emotional copywriting secret revealed in 2 book titles...
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
📺 Message-Market Match: The Golden Key
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
The levels of market and buyer awareness Eugene Schwartz laid out in Breakthrough Advertising are absolutely brilliant…
The book may have been first published in 1966…
But it is continuing to stimulate breakthroughs for even the world’s most sophisticated, experienced marketers today.
And in this episode I’m sharing yet another new breakthrough that I guarantee you’ve never heard before…
Specifically about where on the awareness spectrum you’ll find the buyers in your market who are ready, willing, and able to spend the most money (and how to cater your pitch to them).
Not only that, I’m layering this lesson on top of another lesson on market awareness, that shows you where to focus to create the most scalable offers.
Together, you’ll see exactly how to target the levels of awareness for maximum scale and profits.
NEW Breakthrough from Eugene Schwartz's Levels of Awareness
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
❓ Ask Roy Your Question
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
There’s one critical element you need to build into your lead generation strategy…
That will deliver pre-qualified leads to your door.
There’s another thing you need to ensure if you want to make it profitable.
Today’s episode comes from a reader question on “How to get pre-qualified B2B leads?”
And I give specific examples of strategies you can adapt and use today.
“How to get pre-qualified B2B leads?”
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🔗 Free Strategy Call & Sales Audit with Nick’s Sales Performance Team
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
Nicholas Loise worked with Dan Kennedy for 8 years — most of that time as president of GKIC and Magnetic Marketing…
And now he’s spilling the beans on how YOU can take the lessons he used there to generate massive sales and profits success…
And make more sales, faster…
Amplifying sales velocity…
Increasing customer lifetime value (LTV)...
And importantly, how to add sales to marketing to get your best buyers to spend more, faster, and be happy to do so…
Helping you generate more profits, faster.
One BIG question I hope you’ll want to answer by the end of this interview…
“How can I be more effective at getting more customers to spend more, faster?”
Nicholas Loise (Dan Kennedy's Ex-President) on Magnetic Marketing, Sales Velocity, & Lifetime Value
Yours for bigger breakthroughs,
Roy Furr
Want to become a client magnet? Want high-paying clients to find you, ready to buy?
Today’s episode gives you the strategy to make it happen.
It comes with a warning, though.
This is for serious business-builders only.
There’s a lot of people out there who want all the benefits of this without being willing to do the work.
This strategy that turns you into a client magnet does require work.
But once you do the work, it can be insanely powerful and pay off for years.
Become A Client Magnet — How to Get High-Paying Clients to Come to You
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🚪 Welcome Mat Funnels to Get New Customers
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
Copywriting can make sales — and I don’t want to diminish that act of making money show up…
But if you want to build a big, lasting, enduring relationship with your customers, it can’t just be based on making sales.
It has to be built on something deeper.
A connection much bigger than what it takes to get them to part with money today.
It’s built on PERSPECTIVE.
Your point of view. About the market, and the problems you solve.
Do this right, and it’s a secret marketing and positioning weapon that makes every sale easier.
Your Brand Perspective & Voice
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secretsad
This is a $1-billion-plus marketing secret that’s been hidden in plain sight for years…
For me at least — with the very best, most scalable, most profitable marketing clients I’ve worked with.
Because whether it’s been overt or happy circumstance….
They’ve essentially built not one, but TWO marketing departments, TWO marketing teams within their business.
And while they’re often full of competitive individuals, this is NOT about getting the teams to compete against each other.
In fact, these two marketing departments are structured this way with unique goals that actually serve each other and make the business grow faster and churn out more profits.
It’s all explained in my latest episode…
Do you need TWO marketing departments?
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🎭 Emotional Direct Response Copywriting Course
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
❓ Ask Roy Your Question
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
Is this THE MOST important copywriting question?
Maybe…
So when it showed up in my mailbox, from a subscriber, how could I say no?
>>> How do you, as the copywriter, get into the hearts and minds of your reader and understand their pain?
Good news: if you’ve been following me for any length of time, you’ve probably already downloaded the main thinking tool you need for this.
It will be familiar.
But in today’s episode, I’ll go deeper…
With specific thinking prompts (no, not AI, these are prompts to stimulate YOUR REAL INTELLIGENCE) to deeply understand your reader and what will make them buy.
Copywriting: How to get inside the hearts and minds of your readers...
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🔗 Spotlightr video hosting for marketers & course creators
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
UGH! Wistia — the video hosting SaaS — is about to lose me as a customer…
They already had the wrong value-based pricing strategy — and every monthly charge bugged me just a little bit.
But they just changed the price…
And instead of a mild annoyance…
I went scrambling for Wistia alternatives!
And searching for how to migrate from Wistia (when you have 350ish videos that’s a process!)...
And just looking for a new video host who has a value-based pricing strategy that makes more sense to me.
The story, lessons learned, and an alternative worth checking out are all in today’s episode…
Wistia Just Screwed Up! — SaaS Value-Based Pricing Strategies
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
My first “client” (aka employer) was a mediocre marketer…
And yet, the business was insanely profitable and scaled very well.
When I got there, they were doing about $2.5 million per year…
When I left 4 ½ years later, we were around $7.5 million…
And making about 40% profits all along the way.
For today’s episode I’m sharing that true story and case study — and the critical lessons learned that any and every entrepreneur and marketer can apply right now…
(And no, the secret was not that I suddenly became a brilliant marketer.)
How to build an insanely profitable business with mediocre marketing
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
Here’s a case study in scaling your offers and business profitably — from the financial publishers I’ve counted as clients since 2010…
Many people wonder how a business like Agora has grown to 10 figures in revenue… (That $1-billion-plus.)
And what lessons can be learned.
There’s a lot there, and I’m not going to unpack it all in this episode.
Rather, I’m going to zoom in on one powerful lesson…
Specifically about how to build offers and business segments for both scale and profitability.
Because this can be applied in almost any business…
How the World's Biggest Direct Response Marketers Scale Profitably
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
Warning: Rant incoming…
The copywriting and marketing fields are full of “business opportunity” marketers…
Selling whatever next thing as the latest and greatest easy-button opportunity.
The more one of these offers is successful…
The more the market gets flooded with followers (aka wannabes) mindlessly copying whatever the opportunity they bought tells them to do.
It happens over, and over, and over again.
I challenge you NOT to buy into it — and instead be a leader.
It makes you infinitely more attractive to real opportunity…
Are You a Leader or a Follower?
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
📺 FREE: 5-Day Email Campaign Strategy
🚪 Welcome Mat Offers Course
👀 Irresistible Offers Course
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
“Whoever can spend the most money to acquire customers wins.”
You may have heard that quote from Dan Kennedy.
But why is it true? And how do you do it?
Hint: there’s two steps, executed in tandem…
Step 1 is getting a lot of customers (scaling)...
Step 2 is giving the small segment of those customers who are ready, willing, and able to spend a lot of money now the opportunity to do so (profitability)...
More on what and how to do it in today’s episode — sharing insights from Dan, Perry Marshall, and Alen Sultanic…
Profit Maximizers & High-Ticket Offers: Maximize Scale & Profitability In Your Business
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
Great copywriters aren’t JUST copywriters…
That applies in so many ways.
ONE of those ways is that a great copywriter thinks far beyond the words on the page.
Especially today, with our near-infinite capacity to generate multimedia.
Because great copywriting is a total experience.
There’s the copy, and the core message, yes.
But there’s a bigger experience beyond the words, that involves creative use of visuals to sell.
Done right, being intentional with what you show can significantly increase the selling power of every piece of copy…
Visual Copywriting: Show, don’t tell...
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🔗 My Interview with Drayton Bird
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
Your business is at a high risk of failure…
This cuts across the spectrum…
You could be a solopreneur or freelancer…
Or you could have bigger dreams of what your business could become…
You could be providing marketing services or something completely different.
When you look at the stats, 1 in 5 businesses will fail within their first 2 years, and 3 out of every 4 will be out of business before they’d be old enough to drive.
I don’t say all of this to encourage you to give up — rather, to give you a reason to do things differently.
And I have a specific and revealing question you can ask yourself to increase your chances of success, in today’s episode…
Why Most New Businesses Fail... and the secret to business success?
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
Sometimes the feedback you get from copywriting clients feels like they’re telling you that you suck as a copywriter…
Note I said FEELS LIKE.
The freelance copywriting process — and being a professional creative more generally — can be HARD.
Especially when it comes to meeting client expectations…
And having them tell you when you didn’t.
I know dealing with client feedback can be hard…
Maybe today’s episode can help.
“Your copywriting sucks!” — Dealing with client feedback as a freelance copywriter…
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
📞 Plan Your Email Campaign with Roy → Book An Intro Call
📧 Fast Cash Flow Email Campaigns Course
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
Today’s episode is stupidly-valuable — an entire strategy for a 5-day email marketing campaign…
I probably should charge for it. But here I’m giving it away free.
If you want an email campaign strategy…
And all the principles and strategy behind it…
And the deep structure of what your emails need to say or communicate each day…
Like when to introduce the product vs. when to emphasize the deadline (and probably dozens of other questions like that)...
It’s all there.
You’d be smart to watch, pen in hand, furiously taking notes.
5-Day Email Campaign Strategy — Fast Cash Flow from Your Email Marketing List
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🚀 Launch Your Client Business Free Mini-Course
❓ Ask Roy Your Question
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
Focusing your offer on a narrow niche can often support a 10X or greater price increase…
And at the very least, it becomes much easier to sell when your prospect sees your offer and says, “This is for me!”
But how do you get that reaction — and the sales and profits it unlocks?
Well, there’s the old advice to pick a niche…
BUT…
How do you identify a niche?
Perhaps the most powerful way is through identity…
And that’s what I lay out in today’s episode.
How to "Niche-Down" Your Offer — Make More Sales & Profits
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
💰 Matic Wealth — Grow your wealth, automatically
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
Artificial intelligence can do some really cool sh*t.
But we’ve entered an absolute crazy zone around AI right now.
Just because I’ve put Artificial Intelligence in the title of this episode, you’re more likely to be interested.
And the same thing is happening all over the place.
Products “based on AI” are selling more — even if that claim is hardly justified or justifiable.
AI software and AI tools are selling like hotcakes.
But here’s the thing, that I lay out in today’s episode…
We don't need ARTIFICIAL INTELLIGENCE — Here's what we need instead…
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
Here’s a high-impact idea related to marketing positioning…
Find a big problem and solve it.
I know, sounds obvious and simple.
But when it comes to marketing, often the biggest, most scalable ideas are just that simple.
If the outcome you’re trying to achieve as a marketer is to make sales…
The job you’ve gotta do to make those sales is to solve problems for the right people.
And in ways described in today’s episode, understanding this can make it a lot easier to make sales.
Marketers: Your Job Is To Solve Problems
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
👀 Peter Tzemis, 41 Visual Split Tests to Increase Profits Now
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
Maybe you should NOT try to become an A-list copywriter…
Seriously. No joke.
Or, as my kids would say a year ago — so it’s now appropriately late and uncool enough for me to start using it...
No cap.
Becoming an A-list copywriter is HARD.
And it might not be all it’s cracked up to be, when there’s another way to create better marketing, fast…
And that could be even more profitable.
Not Everybody Can Be An A-List Copywriter — But you can absolutely do THIS...
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🤖 Copywriting Market Research with ChatGPT
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
This is a problem, and it’s only going to get worse…
I went searching the internet related to a very specific medical condition…
And I landed on a page that I could tell — based on reading — was written as a form of AI content marketing or SEO content…
The thing was…
It was factually inaccurate, and could actually put someone in the hospital.
WARNING: If you are doing this, you risk major fines or even potential incarceration. And “But I didn’t write it, ChatGPT did!” won’t stand as a defense strategy.
Thankfully I’m not at risk, nor is my family…
But this should serve as a big warning to anyone trying to replace their copywriters or professional content writers with AI tools like ChatGPT…
AI is DANGEROUS
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
❓ Ask Roy Your Question
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
If you try writing copy that sells your own products or services, one of two things is likely to happen…
Either you’ll think it’s the easiest thing in the world…
You get it, it takes almost no effort…
And everyone besides you who tries to do it just sucks…
OR you’ll find it almost impossible…
Because nothing sounds like you, you don’t love it, it’s just a total headache.
Today’s episode can help anybody write better copy, AND…
It’s especially targeted at those business owners who struggle to write copy for their own business…
Copywriting for Business Owners: Writing copy that sells YOU…
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
💫 Training Your Subconscious Success Mechanism
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
I was just reminded of how easily we put things off for months and years…
Big things. Important things. Things that matter to us immensely.
Things that could give us exactly what we want…
Those projects and ideas that could change our life — and the world around us — dramatically for the better.
And yet…
We don’t do them.
So today I want to tell you…
That thing you're putting off? Do it.
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
📕 The Copywriter's Guide to Getting Paid
🚀 Launch Your Client Business Free Mini-Course
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
It seems like such a simple, no-brainer offer…
You offer to work for free, to get in the door with a new client.
But they turn you down.
Who turns down free work?
Actually, lots of people.
In today’s episode I share why “free work” can be overpriced…
What that means for you if you’re trying to get clients…
And what, specifically, you need to do to get those clients to say yes.
Why your "Free Work" offer may be overpriced
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
👩⚖️ Proof, Credibility, and Believability
📺 How to Write A Video Sales Letter
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
Would your copywriting stand up in the court of law?
The claims you make…
Your bold promises…
Are they all empty? Or backed by proof?
This is wildly important in high-compliance industries — like health and financial.
But staying out of trouble isn’t the only reason.
Because people don’t buy just on big empty promises and claims.
When you’re trying to convert, you want to provide your prospects with…
Overwhelming Evidence
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
💸 Matic Wealth: Grow Your Wealth, Automatically
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
If you want to build wealth and get rich, it’s NOT just about your income…
In fact, many people with relatively low incomes end up millionaires.
(One recent survey found Teacher was the third-most common profession amongst millionaires!)
And many people with high incomes end up spending, squandering, or speculating it all away.
The secret…
No matter how big or small your income is…
Is to turn your INCOME into WEALTH.
Which is the subject of today’s episode.
5 Steps to Turn INCOME into WEALTH
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
👉 FREE: The Complete Guide to Landing Pages that Convert + The Conversion Corner
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
Sophia Dagnon has one of the most thorough, interesting, and immediately-useful copywriting research processes you’ll hear all year…
Her agency, GetUplift, is all about conversion rate optimization.
So clients — mostly software/SaaS companies — come to GetUplift to make their website work better.
They’re looking for more leads, customers, sales, and profits.
And Sophia leads the team that makes that happen.
The foundation of her work? Research.
And the process she uses is called Emotional Targeting.
Through this simple-yet-thorough process, she figures out exactly how to rework web pages to 1) do a better job than ever of highlighting what’s important to the client while 2) converting more visitors into leads — trials, demos — than ever before.
You’re going to love this one…
Emotional Targeting Increases Conversions, with Sophia Dagnon of GetUplift
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
💸 Matic Wealth: Grow Your Wealth, Automatically
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
These 2 passive income strategies actually work…
It’s really easy to SELL passive income.
That is, from a marketing perspective, people love to buy anything that promises passive income.
It’s actually much harder to generate passive income.
Especially if you buy into one of the biggest myths about passive income…
So in today’s episode I bust that myth and share 2 big strategies that actually work.
Passive Income? Here's How...
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
💸 Matic Wealth: Grow Your Wealth, Automatically
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
If you get really good at generating income — through your business or career — you’re going to want to invest…
But what should you invest in?
Maybe you’re there already.
Maybe you’ve accumulated a bunch of money in savings that’s not doing anything.
Or maybe you are making a bit more money now and just want to put it to work.
So do you invest in stocks? If so, which ones?
Alternative investments?
Should you pick your investments yourself? Or get advice?
Today’s episode comes at that important question from a different angle — that I hope can save you from a bunch of expensive mistakes.
The Best Investments for Entrepreneurs & Other High Income Earners
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
If you want to get rich in the stock market, DO NOT get your investing advice from Reddit…
Especially not the loudest voices on r/stocks, r/investing, and r/wallstreetbets…
Especially not when stocks are going up…
I mean…
You gotta see the aftermath of what happens when someone follows that kind of investing advice.
(Hint, it’s not good. We’re talking life savings LOST.)
Today I’m continuing to share ideas about investing and growing your wealth…
Reddit Investing Advice Will Make You Broke!
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🏛 Conversion Architecture 101
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
❓ Ask Roy Your Question
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
Wanna know the TRUTH about affiliate marketing — what’s a scam and what isn’t?
I went on a bit of a rant today.
But in the course of this rant, I dropped pure gold — about affiliate marketing AND about online marketing in general.
Because this guy was saying that the way affiliate marketers run their marketing funnels — with high-priced offers as hidden upsells — is dishonest and misleading.
And I have some really important thoughts about that…
AND about the thing he didn’t even say that’s probably a much bigger scam in the affiliate marketing industry.
It’s all in today’s episode…
Affiliate Marketing Is A SCAM!!!
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
👉 1,280% ROI Facebook Ads [Free Case Study]
🔗 44.57% Click-Through Rate (And Real Results) On A Complaint Ad
🔗 How Strategyzer Used Facebook Ads To Sell Event Tickets At 1866% ROI
🔗 Copyhackers: Forget Images, Long Copy for Facebook Ads Works
🔗 Copywriter Club: Engaging Facebook Ad Got 1,637 Comments & 951 Shares
🔗 Better FB Ad Copy = Better Sales + Better Cost 4 BetterBack [Case Study]
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
Sarah Sal got Turkish Airlines to pay her to STOP running an ad on LinkedIn…
I loved this story so much I HAD to have her on to share it with you.
Basically, airlines are 100% a pain in the butt when you have a customer service issue.
But Sarah — who writes and runs Facebook ads for clients — figured out how to use her Facebook and LinkedIn ads copywriting skills to take on the airlines — and win!
That’s the starting point for the interview — but then we started picking out all the lessons for copywriters, marketers, and paid social advertisers…
Plus she revealed some of her Facebook ads secrets that have generated massive 18X ROAS for clients and got Perry Marshall to bring her in as a guest expert.
You’re going to love this interview…
Facebook Ads, Story Copywriting, & How to Stick it to the Airlines with Sarah Sal
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
Feel free to ignore most of the advice you see online about how to get rich, build your wealth, and become a millionaire…
It’s not just the wrong thing.
It’s the exact opposite of the right thing.
If you look at who most millionaires are…
And what millionaires do to get rich…
It’s seldom what you see coming from most investment or money-making gurus.
The good news is that it’s much simpler to become a millionaire than you might think.
The bad news is that I didn’t say it’s easy.
How To (Really) Become A Millionaire
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🎥 How To Write A Video Sales Letter [New Training]
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
You can create a Video Sales Letter that doesn’t look like — and isn’t used like — a traditional VSL…
Okay, to some people that’s an obvious observation…
In which case you might want to skip towards the end of today’s episode where I break down more than 20 creative ways you might use a VSL.
But I’d challenge you to make sure you really understand the implications.
Because even that simple permission to make a VSL that doesn’t look like a VSL might be a little more profound than you think.
Because when you get past the superficial details and narrow tactics that define the “Video Sales Letter”...
There’s a TON of potential.
As you’ll see in today’s episode…
Creative Uses For Video Sales Letters
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🎥 How To Write A Video Sales Letter [New Training]
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
Why the heck haven’t I don’t much training on writing video sales letters — aka the VSL?
Good question.
While this is something I’m planning to remedy THIS WEEK…
With my live Zoom training on How To Write A Video Sales Letter…
There is another reason at the heart of it all…
And once you understand this reason, it has the potential to instantly increase your competence and confidence at tackling this format…
Especially if you’ve ever written any direct response copy at all.
The reason? It’s revealed in today’s episode:
#1 Misconception About Video Sales Letters
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
❓ Ask Roy Your Question
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
If you want to become a better copywriter…
And have all the confidence that comes with it…
To be able to step into any marketing situation, ready to write the copy required to make a lot of money…
Attract leads and customers, make sales and profits…
It really comes down to one BIG THING you’ve gotta do.
Here’s how to get better and confident at copywriting…
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
⚖ Proof, Credibility, and Believability Training
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
How many client or customer success stories have you collected?
Which ones would you call your Signature Victories?
I got an email from Perry Marshall that used that language.
It’s very powerful language.
Because it speaks to a greater lesson — one I got from Dan Kennedy.
About intentionally cultivating a reputation that leads to more clients wanting to work with you or buy your stuff, and paying you more for the opportunity.
Today I break it all down.
What these Signature Victories and success stories are, and how to use them to grow your biz.
Collecting Success Stories & Signature Victories [ft. Perry Marshall, Dan Kennedy]
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🤖 Copywriting Market Research with ChatGPT
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
How soon will AI tools like ChatGPT replace copywriters?
… Is it happening already?
I’ve recently started a new client project…
And I was thinking about how, specifically, I’m planning to use ChatGPT during this project…
And it got me thinking about that question, “Will AI replace copywriters?”
I’ve heard both sides of it…
A good copywriter will NEVER be replaced by AI, and…
Writers are struggling to find jobs right now because of AI.
So today I decided to riff on my latest thoughts and experience…
The Truth About AI Copywriting 🤖
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🔗 My Copy Review Testimonials Sizzle Reel
⚖ Proof, Credibility, & Believability
⭐ My System to Get Testimonials
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
Video testimonials are a POWERFUL marketing and sales tool — but a testimonial sizzle reel may be even better!
What’s a testimonial sizzle reel video?
It’s like a movie trailer… For your products or services!
And it’s powerful.
Imagine cold-emailing a prospect, but instead of just pitching them and telling them what you can do for them… You give your best clients and customers the opportunity to tell that story.
Or imagine all the prospects sitting on the fence, near the end of your email campaign, deciding whether or not they should buy… Then they get an awesome video that seals the deal.
Or…
Well, there’s maybe even more powerful ways to use these, that I share in today’s episode.
Testimonial Sizzle Reel Videos — What they are and how to use them
Yours for bigger breakthroughs,
Roy Furr
PS: Check the links for a sample of what I’m talkin’ ‘bout, too!
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
👀 Irresistible Offers Course from Roy Furr
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
An incredible, irresistible offer is more powerful than any copywriting or marketing you can do…
Because with an offer that sells itself, demand is built-in.
Marketing only works as an accelerant to the flywheel effect…
Where the more customers you have, the more customers you get.
For this reason, you ABSOLUTELY need to be focused beyond marketing, on the offer itself.
(Even if you’re a hired gun copywriter or marketer, and don’t think of yourself as a product person.)
Today’s episode is all about products and services that sell themselves — including the most important factors you’ve gotta nail to make this work.
Is Your Offer Good Enough To Sell Itself?
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
📕 The Alchemist by Paulo Coelho [Amazon]
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
Have you read The Alchemist by Paulo Coelho?
I had, but it’s been a couple years.
And I just see it keep coming up.
Entrepreneur after entrepreneur cites it as a wildly influential book in their lives.
Because of its DEEP meaning-of-life lessons that apply in business and beyond.
So I’m going through it again, listening to the audiobook this time.
On its surface, it’s not about entrepreneurship or marketing.
It’s a story about a sheep herder boy going off on his life adventure.
But it’s also so much more than that.
For today’s episode I decided to grab a handful of quotes from the book and share my insights and reflections…
Life Lessons from The Alchemist by Paulo Coelho
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🥇 The Control-Beating Project Pre-Flight Plan
⚖ Proof, Credibility, Believability
⏩ High-Velocity Copywriting
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
If you want to achieve someone else’s success, you want to model their behaviors…
Because, at the bottom of it all, what someone does plays a HUGE role in their success.
So when I started as a copywriter, and I saw that the world’s best copywriters CONSISTENTLY did this one thing, A LOT…
I figured I ought to do it, too.
And as I’ve risen to the upper echelons of direct response…
Not only do I notice more of my peers doing this one thing…
I also spend upwards of 75% of my writing time doing this one thing as well.
One Thing The World's Best Copywriters Do More Of Than You
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
Yet another $100MM+ business owner gives credit to Jay Abraham’s “3 Ways to Grow Your Business” marketing strategy…
This feels like Marketing 101.
And, in fact, it’s so deceptively simple of a strategy that I worry every time I talk about it…
That it’s just going to get ignored, written off as too obvious or not exciting enough.
But here’s the thing.
I was just listening to a 9-figure e-commerce entrepreneur give credit to this one idea for how he’s been able to scale so fast.
So…
Prolly worth another visit, eh?
3 Ways to Grow Your Business — from Jay Abraham
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
💫 Sleight of Pen Copywriting Course
⚖ Proof, Credibility, and Believability
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
Is hypnotic “mind control” really possible?
Most hypnotists INSIST it’s not…
Right before they get people on stage to perform weird and wacky things on stage…
Many of which those same participants later INSIST they’d never do at all — much less in front of an audience!
Why does this work…
And importantly, for MARKETERS, COPYWRITERS and other PROFESSIONAL PERSUADERS…
How can we use the lessons behind this seeming “mind control” to convert more of our prospects into paying clients and customers?
It’s all in today’s episode…
"Mind Control" Persuasion Secret from One of the World's Best Hypnotists
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
⏩ High-Velocity Copywriting Course
👀 Private Copy Review with Roy Furr
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
Writing more sales copy, faster, will get you paid more…
There are at least 3 reasons why…
-
Just completing more projects leads to more fees or campaigns in the market.
-
Writing more means testing more, and finding bigger winners faster.
-
Writing more, faster, leads to faster learning of what really works.
All of this to say that especially if you’re a direct response copywriter, you want to learn to write more sales copy, faster.
In today’s episode, I share a new big lesson about how understanding that there are actually at least 2 different types of writing can speed up your writing process dramatically.
How to Write Better Sales Copy, Faster
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
⏩ High-Velocity Copywriting Course
💻 Webinars That Sell
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
❓ Ask Roy Your Question
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
This is the single-most reliable way to get good — or even GREAT — copywriting clients…
And NO, the answer is NOT “develop an awesome reputation” — although yes, that does help.
This is actually something I did to break into different industries with different top-shelf clients, even when I didn’t have experience or rep to go off of.
And it’s something I’ve seen so many other successful copywriters use to launch copywriting careers, fast…
Get the very best copywriting clients…
And start making good money from freelance copywriting, fast.
What is it? Check out today’s episode to find out…
Want Great Copywriting Clients? DO THIS NOW!
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🔗 4-Hour GPT CASH Campaigns [Free Mini Course]
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
You can cut weeks’ worth of copywriting down to hours with ChatGPT…
My guest for today’s episode is Jules Dan, who is using ChatGPT as a copywriting tool with clients…
Cranking out everything from early market research to full drafts of ads and email campaigns in under 4 hours.
And here’s the thing…
You can crank out generic copy on ChatGPT in seconds…
But that’s not acceptable — not for serious marketers.
Jules has figured out (and shares tips on) how to make sure your ChatGPT copywriting isn’t just fast, but captures the client's voice and speaks to those core desires of the market.
It’s here in today’s episode…
4-Hour ChatGPT Cash Campaigns with Jules Dan
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
If you truly understand this quote, it will make you a better writer — and copywriter…
It’s NOT a quote about writing.
Rather, it’s a quote about a fictional Hollywood star, and her impeccable ability to enthrall and seduce everyone around her.
… Not just physical seduction, although that reference is there.
Rather, the type of seduction that leaves you with a constant, unsatisfied sense of curiosity and yearning.
The same curiosity and yearning that can sell millions of dollars worth of products, through direct response copywriting.
The quote, and its lesson, are in today’s episode.
NSFW language warning: If you’re not in a place where you want to hear the kind of language you might find in a romance book, you might want to wait to listen.
Every Writer MUST Read This Quote
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🧭 Training Your Subconscious Success Mechanism
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
Here’s the Teddy Roosevelt quote that inspired today’s episode….
“It is not the critic who counts…
“Not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better.
“The credit belongs to the man who is actually in the arena…
“Whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again...
“Who at the best knows in the end the triumph of high achievement…
“And who at the worst, if he fails, at least fails while daring greatly.”
Are You Daring Greatly?
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
Is this supposed to be an honor or an insult?!
I just got lumped into a group of “old-time” copywriters by one of my subscribers…
And while the company is very flattering…
What am I supposed to think about this whole “old-time” thing?!
Lemme grab my bifocals and my walking cane while you check out today’s episode…
I guess I’m an OLD copywriter now!
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
⏩ High-Velocity Copywriting Course (incl. The UPSEEN Test)
❓ Ask Roy Your Question
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
There’s one BIG secret that can increase sales on pretty much any campaign in any market…
It has to do with a certain brain chemical — a neurotransmitter.
And if you know how this works, your prospects will want to dive head first into your copy, your marketing message.
And they won’t want to stop until they buy.
I totally nerded out on this one.
Because it helps you understand how to use this for more sales right away — and for the long term.
And hopefully with one word, one concept, one secret — first shared about 2 minutes into the episode — I’ve also made it extremely easy to use.
The #1 Marketing Secret to Make More Sales on Every Campaign
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🔗 Free Strategy Call with Mike
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
AMZ Advisers has now generated well over $500,000,000 in sales on Amazon — that’s over half a BILLION dollars…
They’re currently selling over $100 million per year, partnering with clients.
They know the Amazon ecosystem inside and out — how to sell on Amazon, plus the Amazon advertising platform.
And they can tell YOU exactly what you need to do if you want to launch and scale a brand on Amazon.
Mike Begg is one of the founders of AMZ Advisers, one of the world’s most successful Amazon-specific agencies.
And I got him on Breakthrough Marketing Secrets to spill the beans on Amazon success, plus reveal some insider secrets about how to exploit the Amazon platform to grow a brand far beyond the AMZ.
$500MM+ Sales on Amazon: Lessons Learned, from Mike Begg of AMZ Advisers
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
✅ Private Copy Review — I'll review YOUR copy!
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐
👉 Subscribe to Breakthrough Marketing Secrets
I got this wrong, and Clayton Makepeace corrected me…
That’s a HUGE benefit of having an A-list copywriter review your copy.
You’re not just learning some general lesson. You’re getting direct feedback on something you can do to directly improve the selling power of your copywriting.
This copywriting lesson from Clayton Makepeace is remarkably simple, and you might think obvious.
But I already had over 10 years’ experience by the time he gave me this feedback…
So it might be worth checking to see if his little 2-word copywriting lesson could improve YOUR copy, too…
Clayton Makepeace's Brilliant 2-Word Copywriting Lesson
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🔥 The 10X Copywriting Success Process
👀 Writing Powerful Bullets and Fascinations
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
☕Wanna say "thanks" for this episode? Buy me a coffee…
📧 Subscribe by Email
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
Eugene Schwartz had a system for winning at copywriting…
And it made him a better copywriter than you.
It made him a better copywriter than the best of the best, as proven in head-to-head tests, over and over and over again.
In fact, when tested against the best, he’d WIN — write copy that generated more sales and profits — upwards of 90% of the time.
He didn’t take this secret to the grave.
He actually revealed it.
And it’s a copywriting secret that will help you write better, more powerful, more profitable copy TODAY.
Why Eugene Schwartz was a better copywriter than you
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
☕Wanna say "thanks" for this episode? Buy me a coffee…
📧 Subscribe by Email
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
If you want to know how some advertisers make a lot more money on YouTube ads, it’s with little tips like these…
In today’s episode, I break down a specific ads audience that ANY advertiser on YouTube can use, to create more profit and scale on your campaigns.
And whether or not you’re advertising with YouTube (and other Google video ads) yet, it’s worth knowing this.
Because this strategy can lead to one of the most profitable campaigns in any paid ads account…
And make the whole account more profitable.
This YouTube ads audience could be a hidden jackpot
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
⛏ Finding Gold In Your Funnel Stats
🔬 The Scientific Path to Increasing Profits
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
❓ Ask Roy Your Question
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
☕Wanna say "thanks" for this episode? Buy me a coffee…
📧 Subscribe by Email
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
Most million-dollar-plus sales funnels are NOT ready to make that money out of the gate…
There is a PROCESS that starts with launch, and ends with making millions.
What happens in between?
Optimization.
Testing, tweaking, increasing conversion rates.
Then, once your funnel is really working, you can start to scale.
And then, as a client of mine Patrick Riddle once said, “It’s off to the races!”
Today’s episode is about what to do in the middle…
How to dive into the funnel, and…
Uncover Opportunities for Conversion Rate Optimization
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
📕 Pia Silva's book, Badass Your Brand! [Free PDF Download]
🔗 Pia's "Price to Freedom" Calculator
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
☕Wanna say "thanks" for this episode? Buy me a coffee...
📧 Subscribe by Email
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
Can you get PAID TO PITCH marketing services? Absolutely.
Pia Silva has been doing it for YEARS, and mastered the process that she teaches through her No B.S. Agencies program.
When I went looking for people who could share from experience on paid to pitch, Pia came up first — and for good reason.
Because the deeper I went down this rabbit hole, the more I realized she knew exactly how the process works best, and was EXCELLENT at sharing and teaching it to others.
So that’s exactly what I got her to do in this episode of Breakthrough Marketing Secrets.
And then, she went EVEN DEEPER and provided even more value on selling yourself and creating the marketing services business that SERVES YOU.
Check it out in today’s episode…
Get Paid To Pitch Marketing Services? YES! With Pia Silva, author of Badass Your Brand!
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🚀 Launch Your Client Business Free Mini-Course
🤝 Roy Furr's Networking Secret
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
☕Wanna say "thanks" for this episode? Buy me a coffee…
📧 Subscribe by Email
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
There are a few mistakes that absolutely KILL your chances of getting copywriting clients…
In today’s episode, I share at least two big examples.
Plus, I go into a ton more detail on lessons learned from others making these mistakes…
So even if your first reaction is…
“But I don’t do THAT!” or “I’m not THAT BAD!”
… You still get takeaway lessons that make it easier to get copywriting clients going forward.
At least, if you listen to what I have to say. Which may be in doubt in some cases…
Anyways, check out today’s episode!
WARNING for Copywriters: This mistake KILLS your chance of getting the client
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🧠 Breakthrough Mind Mapping Course
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
☕Wanna say "thanks" for this episode? Buy me a coffee…
📧 Subscribe by Email
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
If you want to learn copywriting, you can’t just consume, consume, consume…
YES, it’s important to listen to my daily episodes. To read books. To go through courses.
(You absolutely should be doing that, if you’re serious about growing.)
BUT, it’s not enough.
What you do next will make all the difference between whether or not you can actually access and use all that information to generate results and make money.
… According to science!
Just check out today’s episode…
Learn Copywriting Skills: A 3-Step Process, According to Science
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
📕 The Ultimate Selling Story
🦸♂️ The Story Selling Master Class
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
☕Wanna say "thanks" for this episode? Buy me a coffee…
📧 Subscribe by Email
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
Today’s episode goes DEEP into storytelling and story SELLING that speaks to the subconscious mind…
It’s been a while, so this is both a primer on story selling (and why just being a good storyteller isn’t enough)...
And a lesson in a brand new storytelling framework, that I’ve never taught before…
A type of “Meta” story that can be used to structure all kinds of powerful stories…
That tap into deep psychological archetypes…
And engage the attention of the conscious and unconscious minds…
So can you persuade your prospect to TAKE ACTION.
The first action YOU need to take is to press play on today’s episode…
Subconscious Story Selling
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
👀 Email Copywriting Prompts
❓ Ask Roy Your Question
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
☕Wanna say "thanks" for this episode? Buy me a coffee…
📧 Subscribe by Email
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
Do you know the #1 rule of email copywriting?
Most of the gurus you follow break this rule — IF you’re reading their emails written for copywriters.
But stick them on a client project, and they’ll follow this rule every time.
Because if you want to write good, persuasive marketing emails…
That get people to actually click through and engage with your sales message…
You must, must, must put this rule as #1.
I cover that and more in today’s episode…
How to Write Persuasive Emails
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🔗 Sign up for a free Postalytics account
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
☕Wanna say "thanks" for this episode? Buy me a coffee...
📧 Subscribe by Email
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
Okay, so direct mail automation is crazy-cool technology…
It used to be that if you wanted to send direct mail, you’d have to either seal and stamp everything yourself (a HUGE time-suck)...
Or you’d have to send thousands of pieces of mail at a time, MINIMUM.
Today’s episode completely flips that on its head.
And this is a technology pretty much any smart online marketer should seriously consider…
Because when you can send targeted direct mail to the right people AND be contacting them online…
Your profits can jump DRAMATICALLY.
And Postalytics is direct mail automation software that basically lets you send direct mail like email…
Behaviorally-triggered, one-at-a-time, and completely customized to the individual recipient.
All the best email automation, autoresponders, and account management messages can now be done through direct mail — and received in a far less-cluttered and harder-to-ignore inbox.
Check it out…
Direct Mail Automation w/Dennis Kelly, Postalytics CEO
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
⏩ High-Velocity Copywriting Course from Roy Furr
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
☕Wanna say "thanks" for this episode? Buy me a coffee…
📧 Subscribe by Email
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
GREAT copy is often CRANKED OUT in a state of flow…
Marty Edelston, founder of the $150-million+ Boardroom, Inc., said that he knew copy was good if it made him VIBRATE.
And if you want your copy to make your reader vibrate, you can’t overthink it, overanalyze it…
You’ve just gotta sit down, get in FLOW, and WRITE.
(This has also been the secret to some of my biggest winners.)
In today’s episode, I break down what to do (and NOT do!) to create FLOW in your copywriting process…
To help you write better copy, faster.
Copywriting from the FLOW STATE
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
💪 Small Work, Big Productivity
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
☕Wanna say "thanks" for this episode? Buy me a coffee…
📧 Subscribe by Email
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
Vacations are AWESOME but coming back to work can be HARD…
I’ve had more than one vacation that has given me “Vacation Brain Syndrome” in trying to get back to work, get motivated, and get focused.
In some cases, it’s been days or weeks before I could get on top of my work again.
But I just spent two weeks exploring Spain and Italy with my family…
And now that I’m back in the office, I’m hitting the ground running.
It’s because I treated leaving for vacation and getting back to work very differently this time.
Today’s episode dives into what I did, and tips to get back to work fast, whether you’re out for a few days or a few weeks.
How to get back to work after a vacation...
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
📧 Subscribe by Email to Know When We’re Back
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
☕Wanna say "thanks" for this episode? Buy me a coffee...
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
Breakthrough Marketing Secrets is going on Summer Holiday, and will be back July 12th…
I’m using this episode to announce that…
Plus to talk about entrepreneurial freedom…
Especially the freedom of TIME, that we say we want but often as entrepreneurs don’t create for ourselves.
And yet…
If you make sure you give yourself a break, you’ll often be MORE productive, innovative, and successful.
More on that in today’s episode…
Entrepreneurial Freedom & The Ability To Take Time Off
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🔗 Free copy of William Attaway’s book, Catalytic Leadership
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
☕Wanna say "thanks" for this episode? Buy me a coffee...
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
Your business can’t grow bigger than your leadership allows…
This is an eternal truth of business.
Your capacity as a leader is the biggest limiting factor on your business’s growth.
And until you grow your leadership, your business will be forever constrained.
Think of it like an oak tree. You give an oak tree the right soil and nutrients and room to grow, and it can grow well over 100 feet tall.
You can also raise an oak tree like a bonsai. Forever constraining its growth in the tiniest of pots. And it might not even reach 12 inches.
The difference isn’t the species — it’s the room it’s given to grow.
A catalytic business leader creates the space for the business to grow.
My guest in today’s episode, Dr. William Attaway, shares how to be a better leader, through Catalytic Leadership…
How To Be A Better Leader In Business & Beyond
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
✒ Sleight of Pen: Hypnosis, Persuasion, and Belief Change for Copywriters
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
☕Wanna say "thanks" for this episode? Buy me a coffee...
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
Human nature is weird…
Because what we WANT to be true about ourselves and other humans is often not what actually IS true.
Today’s episode shares one of those lessons.
One of the core, most important psychology lessons for selling and persuasion, including marketing.
It’s about what drives human behavior, and gets us to buy things.
And even though we wouldn’t necessarily admit this about ourselves, our behavior in private (responding to ads and marketing) says this is absolutely true.
It can also help you make a ton of sales and profits.
Here's one of the most important rules in selling & persuasion psychology
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🤩 The Paid To Pitch Method to get clients fast, easy, and at a profit
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📙 $100M Offers by Alex Hormozi
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
☕Wanna say "thanks" for this episode? Buy me a coffee...
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
If you want to get copywriting clients, you’ll probably run across something called a “spec assignment.”
I’ve put out a few of these in my time.
I also used them a couple different times as springboards into my successful client copywriting career.
At this point though, it would take a HUGE opportunity for me to consider doing a spec assignment or spec challenge.
Because once you have skills and reputation, you REALLY shouldn’t be doing spec work, or really any other free work.
But then how do you get clients? In today’s episode, I share this transition PLUS two other ways to get clients when you’ve stopped doing spec work…
"Once you've got your chops, the spec work stops"
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
😀 High-Velocity Copywriting Course by Roy Furr
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📙 $100M Offers by Alex Hormozi
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
☕Wanna say "thanks" for this episode? Buy me a coffee...
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
Want to write better headlines?
It’s NOT about a specific template to follow.
It’s about what you SAY. The thinking and content that goes into your headlines.
What you’re offering, and how you’re talking about it.
Alex Hormozi built his businesses to a value of more than $100 million.
In his book, $100M Offers, he shares the OFFER-driven secrets that got him there. (I recommend it!)
But late in the book, he starts to talk about copywriting. Specifically, how to rewrite your headlines and pitches in a way that refreshes your offer and can bring you a whole new wave of profits.
That’s when he drops this MAGIC headline formula.
Today, I share that formula — with my insights and perspectives.
Alex Hormozi's MAGIC Headline Copywriting Formula
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
❓ Ask Roy Your Question
👀 Copywriting Market Research with ChatGPT
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📕 Method Marketing by Denny Hatch
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
☕Wanna say "thanks" for this episode? Buy me a coffee...
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
This is one of my favorite copywriting tricks to instantly improve your copy, even if you’re a complete novice…
It doesn’t require a lot of thinking or study.
It doesn’t require you to develop some A-list copywriting skill.
It doesn’t require ANYTHING other than a small shift in mindset about what you write, as you write it.
And yet, it can take copy that might otherwise feel disconnected and empty to your reader…
And suddenly turn it into something deeply and irrevocably personal.
I share this trick plus way more to improve your copy in today’s episode…
Copywriting Trick: Instantly Write Better, More Personal Copy
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🔗 FREE First-Time Offer Guide + 23-Day Access to Self-Paced Course
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
☕Wanna say "thanks" for this episode? Buy me a coffee...
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
Want to close high-ticket clients and customers fast?
… All while avoiding the perpetual pitch and proposal process that has you seeming forever desperate while your prospect wields all the power?
The secret is in an irresistible “First-Time Offer.”
My guest for today’s episode, Craig Andrews, specializes in First-Time Offers that are easy to sell and turn prospects into paying clients lickety-split.
Not only that, when you follow Craig’s advice, they’ll finish that first offer with a, “Thank you sir (or m’am!), can I have some more?”
And in case that isn’t clear enough…
A good First-Time Offer turns into that high-ticket sale or contract, often more reliably and faster than just trying to sell the high-ticket deal itself.
If that sounds good, you gotta dive into this episode…
Close Clients & Customers FAST With an Irresistible First-Time Offer
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🎁 Irresistible Offers Marketing Course
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
☕Wanna say "thanks" for this episode? Buy me a coffee...
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
Everything is easier with an irresistible offer…
If you’re giving your market, your prospect exactly what they want…
At a price that’s an absolute no-brainer…
They will practically shove money in your hand…
They’ll chase you down the street yelling, “Take my money!”
Okay that may sound like an exaggeration…
But how many times have crowds lined up around the block at some store for the newest XYZ product? (Apple devices, new books in a series, etc., etc.)
Maybe your irresistible offer won’t make people line up around the block (or maybe it will)...
But at the very least, it can make your entire sales and marketing process much, much easier.
And it starts by answering a short list of questions…
12 Questions to Create an Irresistible Offer
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
💵 Cash for Copy Reviews Training
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
☕Wanna say "thanks" for this episode? Buy me a coffee...
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
What if you could get clients to PAY YOU for the privilege of buying from you?
What if instead of working your butt off to pitch your high-ticket service offer, in the HOPE that someone will actually convert…
You could instead get PAID TO PITCH yourself and your services?
This struck me as a really interesting premise, and I’ve gone deep with it in the last few days…
Talking to people who are doing it (and who will share their expertise on upcoming episodes)...
But also realizing: I’ve been doing this for years!
Today I introduce the PAID TO PITCH model and give you some ideas about how you can start using it right away…
Could you get PAID TO PITCH your services?
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🚀 Launch Your Client Business Free Mini-Course
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
☕Wanna say "thanks" for this episode? Buy me a coffee...
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
Want to get more clients for your business NOW?
Want to attract a steady stream of clients for later, to keep your calendar full and your bank account growing?
Here’s the thing…
Those are two completely different goals…
And they require two completely different methods to make them happen.
What you do to get clients for later is NOT what will get them ASAP.
Pay close attention, and then figure out what YOU need to do.
Short Term vs. Long Term Client-Getting Strategies
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
❓ Ask Roy Your Question
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
☕Wanna say "thanks" for this episode? Buy me a coffee...
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
If you want to CONSISTENTLY create profitable marketing for yourself or for your clients…
There are really just 3 areas you need to focus on — 3 pillars of profitable marketing.
Today’s episode is a response to this subscriber triple-question…
"What are pillars of profitable and sustainable marketing? How do I help my clients consistently create campaigns that their customers will respond to and find relevant? What are the three most important qualities of a world-class marketer and copywriter?"
The answer is in today’s episode…
The 3 Pillars of Profitable Marketing
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
📄 Notes on Lifetime Access to BTMSinsiders
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
☕Wanna say "thanks" for this episode? Buy me a coffee...
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
Why the heck would you buy a marketing or copywriting course?
You don’t need it.
Seriously, you don’t.
There’s probably at least a million reasons why not.
But a million reasons would make WAY too long of an episode.
Even if you listened at double speed.
So I decided to narrow down the list to 9…
9 Reasons Why You Should NEVER Buy Another Marketing or Copywriting Course Again...
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
👩🔬 The Scientific Path to Increasing Profits
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
☕Wanna say "thanks" for this episode? Buy me a coffee...
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
This is one of the biggest breakthrough ideas in all of marketing strategy…
I know, I know. Sounds over-hyped.
But this secret is part of how Jay Abraham has generated TENS OF BILLIONS of dollars in sales increases for his clients.
And how Gary Bencivenga became one of the world’s greatest copywriters, untouchable by even other great copywriters in nearly every test.
It’s one guiding principle that can generate billions in sales, or make YOU millions of percent better at generating sales.
Or, you can just use it to give yourself a raise, like Russell Brunson teaches.
It’s all laid out in today’s episode…
Breakthrough Idea: There's always a better way…
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
⏩ High-Velocity Copywriting
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
☕Wanna say "thanks" for this episode? Buy me a coffee...
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
There’s ONE SENTENCE that can make you a better marketer and copywriter…
It taps into some of the most direct, hard-hitting wisdom of modern legends like Dan Kennedy and Gary Bencivenga…
And just tells you exactly what you need to communicate to get your ideal prospects into your offer.
It can work as a copywriting template or framework — it’s even a swipe-ready headline formula.
But it’s so much more than that, revealing the most critical thinking for offers that sell.
The full sentence is shared within the first 75 seconds of today’s episode…
This One Sentence Makes You A Better Marketer
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
⏩ High-Velocity Copywriting
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
☕Wanna say "thanks" for this episode? Buy me a coffee...
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
This episode about “Bar-Stool Conversation” Copywriting begins with a joke written by ChatGPT…
It’s honestly not a very good joke. Mediocre, at best. But it’s still kind of fun. Especially for copywriters.
It’s a joke about drunk copywriters.
Which, for whatever reason, seemed like a good way to start an episode about John Carlton’s classic lesson in copywriting voice, the “Bar Stool Conversation.”
I don’t know. You be the judge. But then stick around for my story plus insights and perspectives on how to make your copy more engaging for your audience.
3 Drunk Copywriters Walk Into A Bar… | Bar-Stool Conversations and Your Copywriting Voice
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
📕 The Copywriter's Guide to Getting Paid
📰 Advertorial Copywriting Course
⏩ High-Velocity Copywriting
❓ Ask Roy Your Question
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
☕Wanna say "thanks" for this episode? Buy me a coffee...
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
If you want to make more money as a freelance writer, choosing direct response instead of content copywriting is a smart decision…
In short, because direct response copywriting creates more obvious (and usually more) value.
But if you’ve been a content copywriter for a while, how do you make that transition?
Today’s episode answers that question…
Starting with WHY you’d want to do it…
Then the main differences you need to know…
Then what kind of copy to write to get your foot in the door of the direct response industry…
Then the process I’d follow if I were you, making the transition…
It’s a lot of value packed in one short episode…
Transitioning From Content Marketing To Direct Response Copywriting
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🚀 Launch Your Client Business Free Mini-Course
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
☕Wanna say "thanks" for this episode? Buy me a coffee...
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
Okay, so… GENERIC cold email pitches are bad — they almost never work…
When it’s obvious you’re just blasting the same pitch to thousands of prospects, it’s just…
Just…
Just, don’t.
You’ll get flagged as spam and deliverability will tank…
OR, if you’re doing the same thing in cold DMs (like on LinkedIn), your account will get kicked off the platform.
But there’s something WORSE than generic cold email.
In today’s episode, I’m going to SHOW YOU what that is…
An EPIC FAIL at cold email that I got this week.
Most cold emails I get just get ignored.
But this was bad enough I actually replied to tell them how bad it was!
See for yourself in today’s episode…
What's WORSE than a generic cold email pitch? EPIC FAIL at cold email marketing
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
🧪 The Scientific Path to Increasing Profits
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📕 Free Scientific Advertising by Claude Hopkins [audiobook & PDF]
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
☕Wanna say "thanks" for this episode? Buy me a coffee...
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
There’s a 2,300-year-old lesson and thinking tool from Aristotle that can make you more money with your marketing today…
In fact, this was one of my first secret advantages as a marketer and copywriter.
Because my very first freelance copywriting client taught me this powerful lesson, applied to marketing (in the same way I’ll share with you in this episode).
And it immediately gave me an advantage over anyone who didn’t know it.
And the ability to see — with almost X-Ray Vision — what is actually generating sales and profits in your marketing.
And it’s not just me. I’ve learned that some of the world’s smartest tech minds in Silicon Valley and beyond also use this same lesson — First Principles — for creative innovation in their products and businesses.
I break it all down in today’s episode…
Your Marketing Makes More Money With Aristotle's First Principles
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
🏗 Conversion Architecture 101
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
☕Wanna say "thanks" for this episode? Buy me a coffee...
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
This is bigger than the concept of a marketing or sales funnel…
(But your funnel is a key part of it.)
It’s called a Scalable Sales System.
And it’s how you get maximum leads, customers, sales, and profits in minimum time.
Today I break down what it is…
The 3 essential steps to building one…
And even the unique roles marketing and sales play in its success.
Scalable Sales Systems: 3 Steps To More Leads, Customers, Sales, and Profits
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🚀 Launch Your Client Business Free Mini-Course
🤝 Roy Furr's Networking Secret
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
🔗 Book Like A Boss
🔗 Calendly
🔗 Acuity
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
☕Wanna say "thanks" for this episode? Buy me a coffee...
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
Want to sell more?
There’s probably a lot of things you can do.
But you also need to consider what NOT to do.
Because whether you’re selling for someone else, or selling your own services, there’s a high likelihood you’re ANNOYING your prospects in one specific way.
And if you do this, you are losing sales.
I guarantee it.
You have prospects who won’t connect with you.
You have hot leads who don’t become clients.
And you have clients who get frustrated and don’t buy from you again.
Good news though — it’s an easy fix, shared in today’s episode…
This is a simple way to shortcut selling and to close more deals.
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🔎 Copywriting Market Research with ChatGPT
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
☕Wanna say "thanks" for this episode? Buy me a coffee...
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
Okay, this is crazy — NOT what I expected from ChatGPT at all…
I was putting together some demos of how to use ChatGPT for copywriting market research…
And I picked a product and market category I’d NEVER worked in.
“Bladder Leakage.”
There was a copywriting reason for it. I’d found an affiliate offer that was doing particularly well around this.
So as a copywriter, I imagined a scenario where I would be brought in to work on this…
Or even where I might develop an affiliate funnel around this product.
Either way, I’d want to know what the experience of a prospect in this market would be like.
This is the exact kind of market research we have to do.
And WOW…
I put my prompt into ChatGPT, but never expected what came out!
Check out what I got ChatGPT to write!
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
🎁 Irresistible Offers: Designing Offers for Maximum Sales & Profits
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
☕Wanna say "thanks" for this episode? Buy me a coffee...
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
If your marketing is struggling, if you’re really not getting the traction you want…
If ANY one of these is not hitting the goals you’ve set: leads, customers, sales, & profits…
No matter what service or product you offer…
No matter your industry or market…
It will probably come down to 1 of 3 things — and there’s one you should look at FIRST, to find the root cause of your marketing struggles.
In this episode, I walk you through that, including the process I follow to fix those struggles as a Fractional CMO.
Fixing The Root Cause of Your Marketing Struggles
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🎁 Irresistible Offers: Designing Offers for Maximum Sales & Profits
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
🔗 Jeremy Pope High-Ticket Sales Interview
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
☕Wanna say "thanks" for this episode? Buy me a coffee...
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
This is a really powerful way to think about irresistible offers…
It’s not just what you’re helping your prospects get.
It’s not just about the results, the outcome.
It’s about what you’re reducing or eliminating in their journey toward getting that result.
This layers in multiple motivations, to move them toward purchase.
And it will absolutely increase your sales and profits if you apply this.
(And yes, this applies just as much to selling professional services like copywriting as it does to any other product or service.)
Make Your Offer Irresistible! [Less of X, More of Y]
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🚀 Launch Your Client-Getting Business Free Mini-Course
🤝 The Client-Getting Blueprint
🔗 Freelance Copywriter Websites
🤐 Roy Furr's Networking Secret
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
❓ Ask Roy Your Question
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
☕Wanna say "thanks" for this episode? Buy me a coffee...
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
Okay so here’s what a really SMART Mailbox Monday question looks like…
—
I've recently come across your YT channel and the value you provide is phenomenal. Especially, in terms of addressing the basic principles & philosophy of writing for businesses.
My biggest challenge is getting my first client as a copywriter away from the claws of the big freelancing platforms. What basic funnel do I need for consistent leads? Do I need a portfolio website? Or simply a Calendly? I have no real experience so far, only three months' of work improving my ideal prospects' web copy and sales pages.
—
Why is this a smart question? Because it’s specific, includes enough detail to let me know this person has done their homework and isn’t just sending me their random synapse firings, and it’s flattering.
Flattery helps.
Because this is such a smart question, and I’m a sucker for flattery, I attempted to create a smart episode answering it, sharing a ton of value around how I’d approach the same situation today.
The Minimum Viable Funnel For Getting Copywriting Clients
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🔗 Get the Brain Glue book from James I. Bond
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
🏆 Roy Furr, Fractional CMO for Direct Response Marketers
If you want to crank your creativity and the cash register, you need Brain Glue, from James I. Bond…
[No, not that James Bond!]
On the surface, it’s about making your ideas “sticky” — with the aim of persuading and selling more.
But as I went through it, I discovered it’s more than that…
It’s a creativity machine.
As I listened to the audiobook version, my mind couldn’t stop coming up with ideas to make my writing more interesting.
Not only that, these weren’t random ideas.
Because the book gives you specific techniques to employ in creating these “sticky” ideas.
So it’s repeatable. It’s a machine you can turn on any time you want your ideas to be more interesting.
Everything from product naming to headlines to the next sentence you write.
In today’s interview, I go deep with James about the book Brain Glue, many specific examples, to give you a sampling of how to use this in your writing.
How “Brain Glue” Makes Your Ideas Sticky & Your Marketing Sell More, With James I. Bond
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🏗 Conversion Architecture 101 Marketing Course
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
☕Wanna say "thanks" for this episode? Buy me a coffee...
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
What does your customer actually experience as they buy from you?
One of my most powerful tools as a marketer is my ability to completely flip my perspective…
So I’m no longer thinking like the copywriter or marketer…
And instead I’m imagining what it’s like to go through whatever marketing process I’ve built as a prospect or buyer.
What happens first? Second? And then what?
What’s my actual user experience like?
And how does that contribute to or take away from my decision to buy or not?
Today’s episode is probably one of those that won’t get as many views, because it’s not some silly little hack to get your first copywriting client. Or some other similarly titillating topic to smack you with a jolt of dopamine.
But this is what makes real money in marketing — so the folks who watch it will probably be the ones who make a lot more money in the long run.
Will that be you?
Customer Journey Maps, Funnel Design, & Conversion Optimization
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
😲 Copywriting Market Research with ChatGPT
🎭 Emotional Direct Response Copywriting
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
☕Wanna say "thanks" for this episode? Buy me a coffee...
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
If you want to persuade, to sell, to inspire your prospect to take action, you have to understand them…
Not external, demographic data.
Not all the measurable stuff that might show up on a survey or census.
You need to know their innermost thoughts and feelings.
How do they experience the world?
What do they REALLY want?
And importantly, what do they want to get away from as fast as possible?
In today’s episode, I share my 3D-3F Framework for knowing your market on this DEEP level.
If you want to know exactly what will move your market to take action, this is it…
Market Research for Copywriting
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
✒ Sleight of Pen Copywriting Course
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
☕Wanna say "thanks" for this episode? Buy me a coffee...
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
Here’s a counterintuitive secret to closing more high-quality clients…
Getting more of the right kind of sales for your business (or your clients).
You might want to make it HARDER for your prospects to buy.
This has to do with a sales concept I associate with Dan Kennedy, called Takeaway Selling.
It also taps into the Framing and Positioning strategies taught by Dan as well as Oren Klaff in his book, Pitch Anything.
And it is in alignment with some of the most advanced persuasion techniques that I teach.
If you just want to be a commoditized product or service provider, who takes any customer that walks in off the street (no matter the headache they may cause), you can ignore this.
But if you want the highest-quality clients who give you massive respect and pay you more, you probably want to pay close attention…
Why you might want to make it HARDER to buy
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
📕 The Copywriter's Guide to Getting Paid
🚀 Launch Your Client Business Free Mini-Course
🗺 The Copywriter's Roadmap to Building a Core Offer
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
❓ Ask Roy Your Question
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
☕Wanna say "thanks" for this episode? Buy me a coffee...
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
This is probably the #1 question I get — how to get copywriting experience, clients, and jobs…
I don’t answer it nearly as often as I get it…
Each time I do answer it though, I try to approach it from a new angle — to give you new insights and perspectives to achieve success faster.
And today, in addition to sharing how to get copywriting clients…
I’m also sharing what I still think is the BEST way to get started and get experience in copywriting.
Warning though: This is value-packed and if you follow the advice, you might just end up with clients and actual paying work to do as a copywriter!
The Fastest Way to Get Good Copywriting Experience
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🔗 The Greatest Copywriter Alive Is…
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
🏆 Roy Furr, Fractional CMO for Direct Response Marketers
This is an episode about:
— Revenge!
— Artificial intelligence!
— Why Android is better than Apple!
— Why WIIFM is like whiffing the wiffle ball and doesn’t whack it outta the park anymore!
— And… How to be a more successful copywriter!
My guest for today’s interview episode of Breakthrough Marketing Secrets has generated over $900 million in sales across 400 markets…
Working with many top marketers around the world…
And earning a reputation as The Underground A-Lister.
It’s Adil Amarsi!
We’ve had so many fascinating conversations over the years, and we decided to share this one with you…
Revenge of The Underground A-List Copywriter, Adil Amarsi
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🚀 Launch Your Client Business Free Mini-Course
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
"You can't sell high-tickets anymore unless..."
What I said after that — shared in today’s episode — led to working with this client to redesign their entire selling and marketing process.
And no matter what your high-ticket offer is…
Whether it’s services like copywriting or marketing (or non-marketing) work…
Or coaching and consulting…
Or other higher-ticket offers…
It’s so much harder — almost (but not quite) impossible — if you don’t use this #1 high-ticket sales closing strategy…
What is it? You’ll find out when you listen closely to today’s episode!
"You can't sell high-ticket anymore unless..."
Yours for bigger breakthroughs,
Roy Furr
If you want to increase your landing page conversion rate, here’s something simple you can do…
Put yourself in the mind of your prospect…
Look at the landing page, and decide you’re interested in this.
What is your expected experience?
How do you want to respond to this?
If you were ready to convert, what next action would you want to take?
(Maybe even look at similar offers and see what they’re doing.)
Now put back on your marketer’s hat. And figure out how to give that prospect what they expect.
Today’s episode breaks this down in more detail…
How to increase landing page conversion rates…
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
💸 Fast Cash Flow Email Campaigns
🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
Here’s a little tip to increase sales…
It came up in a half-day consultation with a client…
But here, I present it as a principle that works across the board, in any business.
It’s NOT a copywriting tip — it’s a marketing strategy decision.
It’s easy to implement, and doesn’t require any special skills.
And I even share two specific stories from two marketing legends demonstrating its use…
… How Dan Kennedy uses this to get more conference attendees, and…
… How Clayton Makepeace and I used this and made a small fortune in sales for our client together.
I warn you, it might seem stupid how simple it is — but you will make less money if you underestimate its power!
A really simple way to increase sales... should NOT work this well!
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
❓ Ask Roy Your Questions
🏆 Roy's Fractional CMO Process for Marketing Success
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
If your website is getting lots of traffic but no conversions and sales, something is wrong…
But the good news is, you can fix it.
That’s the topic of today’s Mailbox Monday episode.
I talked to someone recently whose website was getting a ton of traffic.
But that traffic was largely showing up because they’d done “successful” SEO…
I put “successful” in quotes because it did lead to more traffic.
But if that traffic isn’t turning into leads, customers, sales, and profits… That’s not so successful, is it?
Here’s what they need to do now…
Lots of traffic, no conversions? Here's what might be wrong
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🔗 Get a Free Sample Kit + Your First Note Free With Promo Code "1FREE"
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
🏆 Roy Furr, Fractional CMO for Direct Response Marketers
When’s the last time you got a hand-written note?
Maybe for your birthday. But even then, they’re rare. And cherished.
That’s why when a hand-written note shows up in the mail, 99.2% of people open them.
(Seriously, who are the other .8%?!)
Just in case you don’t know, that’s an off-the-charts open rate, especially when you use the same format for business-oriented direct mail.
AND, they’re powerful.
They create a connection with your customers that leads to more repeat business, referrals, and a higher lifetime value.
BUT…
Let’s admit, sending a bunch of handwritten notes is tedious and tiring enough that it doesn’t usually happen.
That’s why today’s guest — Rick Elmore, founder of Simply Noted — invented high-tech robots that actually do the writing bit for you.
And now he’s even using AI as a writing assist tool.
So you can quickly and easily turn your intention to send a handwritten note into a scalable system that does it automatically.
It’s super cool technology and if you have a single creative neuron in your brain you’re going to have a ton of ideas from the interview…
Rick Elmore of Simply Noted on Customer Relationship Maximization Through Hand-Written Notes
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🏆 Roy's Fractional CMO Process for Marketing Success
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
You don’t really need another marketing idea — if you want results, you need execution.
Most people are uncomfortable with that.
Because it puts the onus on you to make it happen.
That said, if you’ve struggled to execute, it’s probably because you’re focused on the wrong things, or have been taught the wrong disciplines of execution.
Today’s lesson is a mashup that comes from FranklinCovey, by way of the book Deep Work by Cal Newport.
It’s about the 4DX Framework — The 4 Disciplines of Execution.
Deep Work & The 4DX Framework
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🏆 Roy Furr, Fractional CMO for Direct Response Marketers
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
How do you build a productive, capable marketing team?
There are two essential elements.
First is making sure that you attract and hire the right talent. Getting the right people to want to work with you will go a long way to building a team that succeeds.
But even with the right people in place, your success is not guaranteed unless you give the team the leadership it needs.
Those two elements are the core of today’s episode…
How to Build Your Marketing Dream Team
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
✨ Training Your Subconscious Success Mechanism
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📘 Radical Compassion by Tara Brach
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
🏆 Roy Furr, Fractional CMO for Direct Response Marketers
I was about to record this episode to motivate you with a “Just do it!”
But what if that’s not what you need?
What if you feel terrible about yourself, and so you procrastinate — even when you’re motivated to take action?
Or maybe you don’t even know why you procrastinate and struggle — but you do, even when you have the best intentions?
If I record another “Rah-rah shish-kum-bah, just go do it, you’re a superstar!” episode…
And you’re hearing it from that place…
You’re actually going to feel WORSE about yourself.
In fact, I think there are a lot of people who are both successful and unsuccessful in entrepreneurship who hate themselves.
Because they feel like they’re not good enough.
And no amount of success can even make you happy if you hate yourself.
Which is why you need today’s episode…
Self-Compassion for Entrepreneurs & Marketers
(You don’t need to hate yourself to benefit from this lesson on self-compassion, by the way!)
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
📕 The Copywriter's Guide to Getting Paid
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
❓ Ask Roy Your Questions
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
🏆 Roy Furr, Fractional CMO for Direct Response Marketers
Okay so sometimes I dread this day…
I’ve made you a promise. On Mondays, I dedicate my episode to answering your questions about copywriting, marketing, entrepreneurship, and more…
But I’ve now received well over 500 questions…
I’ve answered a ton of them…
And it can feel pretty repetitive.
I often feel like I want more interesting questions.
Like when someone pays me for consulting, and they ask me very specific and often challenging questions related to a situation with their marketing.
For Mailbox Monday, the questions are often “I want to be a successful copywriter.”
How am I supposed to turn that into an episode?
So today I’m mixing it up.
Instead of digging for inspiration, I just decided to riff on 5 separate recent questions.
And give the unvarnished truth, which I don’t think is always what is being asked for.
Anyways, that’s today’s episode…
Roy Answers Your Questions About Copywriting & Marketing
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
📞 Book A Call With Steve Maly from Maly Marketing
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
🏆 Roy Furr, Fractional CMO for Direct Response Marketers
Break the “rules” of what works in paid advertising, make more money?
YES! If you follow the advertising strategy laid out by my guest in today’s episode.
This method was perfected on Facebook/Instagram/Meta (today, after all the tracking changes) and translates easily to other platforms.
It will help you rapidly build an audience and brand — in the best, direct-response-friendly use of that term.
And it will drive results easier and cheaper than everything that worked so well when ads were cheap and tracking was easy.
Plus, it creates a built-in audience you can easily tap for more sales.
And that’s just scratching the surface of everything you get in today’s episode…
With my special guest, an agency owner, and local Lincoln, Nebraska friend, Steve Maly of Maly Marketing…
How to Increase ROAS on Facebook & Beyond with Steve Maly
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
👑 High-Ticket Copywriting Offers
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📕 The Copywriter's Guide to Getting Paid
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
🏆 Roy Furr, Fractional CMO for Direct Response Marketers
Today’s episode is a crash course in high-ticket copywriting offers, and getting high-ticket copywriting clients…
If you want to get paid more, land better clients, and enjoy more success as a copywriter — you need to develop your personal high-ticket offer.
Here’s the thing…
You CAN work your butt off, running on a never-ending treadmill marathon of hard, fast, low-paying work.
Or you can work with better clients who value you more by focusing on the right kind of offer.
Today’s episode is a rapid-fire crash course in the right kind of offer…
High-Ticket Offers for Copywriters
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
💰 The Most Valuable Customer Strategy
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📕 Jay Abraham's Book: Getting Everything You Can Out Of All You've Got
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
🏆 Roy Furr, Fractional CMO for Direct Response Marketers
Jay Abraham might be my biggest marketing hero…
Yeah, there are a ton of copywriters who I look up to, and want to be like.
But there’s something about how Jay Abraham thinks and works that takes it to another level.
So much of my core marketing thinking — the principles and strategy — goes back to Jay Abraham.
Jay’s work is packed full of lessons for entrepreneurs, marketers, and copywriters.
And arguably many lessons, not the least of which is The Strategy of Preeminence, deserve all the recognition and acclaim you might give them.
But there’s one core principle at the heart of Jay’s work, one marketing strategy, that I believe is more important than all the rest.
That’s the topic of today’s episode…
My #1 Jay Abraham Marketing Strategy
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
⏩ High-Velocity Copywriting
📺 Message-Market Match: The Golden Key [Eugene Schwartz Awareness]
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
🏆 Roy Furr, Fractional CMO for Direct Response Marketers
You’ve pretty much already made the sale when your prospect shows up to your sales message and thinks, “This is exactly what I’ve been looking for. This is for me…”
… At the very least, you have their rapt attention to deliver your selling message.
This is what is called Message-to-Market Match.
When your message connects instantly and deeply with your prospect.
And when you do that, selling is much, much easier.
But… How?
Well, that’s the topic of this episode of Breakthrough Marketing Secrets.
Featuring lessons from Gary Halbert, Eugene Schwartz, Oren Klaff, Gary Bencivenga, Robert Dilts, ME, and more…
Message-Market Match: 2 Ways to Absolutely Nail It!
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🎭 Emotional Direct Response Copywriting Course
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
❓ Ask Roy Your Question
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
🏆 Roy Furr, Fractional CMO for Direct Response Marketers
Kevin asked me how to build rapport in sales copy…
And this comes up a lot. In fact, it’s CORE to making the sale.
Your prospect has to feel some level of rapport or connection with you to go along with your selling message.
In one-to-one selling, there are all kinds of things to do to form an emotional connection and build rapport.
… Most of which involve getting to know about them, and finding connection points there.
But in copywriting, you don’t have that real-time, one-to-one connection.
You have to do some research about them.
And you have to build that into your copy.
What do you need to know about your prospects, and how do you put that into your copy for deep rapport? Dig into today’s episode to find out!
How to Build Rapport in Sales Copy
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
📕 Writing for Impact by Bill Birchard
🔗 Get the Writing for Impact Workbook, Free!
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
🏆 Roy Furr, Fractional CMO for Direct Response Marketers
There are 8 lessons from science that will help you stimulate your reader’s imagination and emotion…
These 8 lessons, applied, will make your writing more interesting and impactful.
They’re backed by research.
Actual lie-down-in-a-tube-and-get-your-brain-scanned research by psychologists and neuroscientists…
Showing how the right kind of writing can stir up all kinds of activity throughout your brain.
And these same lessons point to writing that pulls our readers in, and holds their attention all the way to the end.
Today’s guest, Bill Birchard, just wrote a book, Writing for Impact, about these 8 secrets…
And for the first time ever, he’s sharing these secrets explicitly with copywriters!
Here’s my interview with Bill Birchard on Writing for Impact
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
📕 Get The Copywriter's Guide to Getting Paid
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
🏆 Roy Furr, Fractional CMO for Direct Response Marketers
Frankly, I lucked into today’s lesson…
It’s what I was drawn to — nobody laid it out as plainly and clearly as I do for you today.
I discovered that there’s ONE DECISION that’s more important than any other, if you want to make a great living as a copywriter.
But even so, some may wonder if this is still true, even with the rise of ChatGPT and AI copywriting.
Well, I reveal this decision — and how AI has (or has not) changed the best path — in today’s episode…
#1 Copywriter Career Decision (Even With AI)
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
📰 Advertorial Copywriting Course
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
🏆 Roy Furr, Fractional CMO for Direct Response Marketers
You won’t find Joseph Sugarman coming out and saying this is his favorite advertising framework or format…
Instead, it’s something you have to learn by example.
When sitting down to write ads, what did he DO?
How did his ads look? How did they read?
What framework did he follow, even if he didn’t say it directly?
That’s what today’s quick episode is all about — and it’s even got 4 examples of ads following this framework…
Joseph Sugarman's #1 Copywriting Framework
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
🏆 Roy Furr, Fractional CMO for Direct Response Marketers
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
Two paid traffic campaigns, same cold audience, same cost per click, same conversion rate, same cart value… One succeeds, one fails — but why?
It’s often what happens AFTER…
After the ad impression and click, after the landing page visit, after the initial audience splits into converters and non-converters…
One campaign isn’t designed to bring all the lost prospects back.
Whereas one builds retargeting and remarketing into their traffic strategy from the beginning…
And leverages it to create wild profits where otherwise there would be none.
This, of course, is an oversimplification. But its lesson is no less relevant.
Making this a part of your paid traffic strategy will lead to more success — and this episode will help…
Remarketing & Retargeting... for Wildly Profitable Paid Traffic Campaigns!
(Make sure you watch for The Funnel Traffic Map — it’s GOLD!)
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
❓ Ask Roy Your Question
📕 The Power of Broke by Daymond John
📕 Ready, Fire, Aim by Michael Masterson [Mark Ford]
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
🏆 Roy Furr, Fractional CMO for Direct Response Marketers
So, you want to build a big, well-known business and brand?
You want everyone in your market to know who you are?
You want business to be good, and life to be easy?
Well, first you might have to do the hard things.
If you want to build a scalable business, you probably have to start with things that DO NOT scale.
Sounds counterintuitive.
But as you’ll see in today’s episode, this lesson from Paul Graham at Y Combinator may be your fastest path to success.
Entrepreneurs: Do things that don't scale [Then, figure out how to scale them]
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
📕 Get the Simple Story Selling book, by Rob Drummond
🔗 Rob's interview with ME about my Story Selling Formula
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
🏆 Roy Furr, Fractional CMO for Direct Response Marketers
Somewhere in today’s episode, Rob Drummond will reveal the #1 thing you need to do to make your story selling more interesting…
And on the way to that, we talk about MONSTERS…
We talk about SANDWICHES…
We talk about the power of storytelling as a LEVER for business growth…
(Including where it’s best to use stories — and where you might want to avoid them.)
We talk about common mistakes copywriters make when trying to write story-based copy…
Rob reveals how one embarrassing story he thought would get forgotten turned into one of his core, most compelling stories he tells all the time…
And a whole lot more!
I think you’re going to love this interview.
Monsters, Sandwiches, & Storytelling Copywriters — an interview with Rob Drummond, author of Simple Story Selling
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
📙 Writing for Impact by Bill Birchard
👀 Sleight of Pen Copywriting Course
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
🏆 Roy Furr, Fractional CMO for Direct Response Marketers
Why are game shows so engaging?
Why have shows like Jeopardy and Wheel of Fortune remained on air for decades, doing basically the same thing every day?
What does that have to do with the Facebook news feed and infinite scroll — plus TikTok and other social media that keeps us hooked?
And most importantly…
How does all of this help us write better copy? (In a simple 3-part framework, nonetheless!)
Good news…
It’s ALL revealed in today’s episode…
Top Copywriters Swipe This "TV Game Show" Secret
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
📗 The Ultimate Selling Story by Roy Furr
📕 The Science of Storytelling by Will Storr
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
🏆 Roy Furr, Fractional CMO for Direct Response Marketers
Story is one of the most powerful ways to hook an audience’s attention…
And hold it, until you’ve delivered your core selling message.
So no matter what media you use to sell — including one-on-one conversations — it pays to become a better storyteller.
That’s why I eagerly grabbed Will Storr’s (audio)book on The Science of Storytelling.
And as I went through, I took a lot of notes.
Then, because it doesn’t talk much about marketing, I let those notes sit…
Well, for today’s episode I decided to grab my notes on the 5-Act Story Structure and give myself permission to have fun talking about them… Even if they weren’t about marketing!
Then, of course, I bring it back around in the end and talk about marketing.
Because I’m a marketing nerd like that.
Anyways, you should dig into today’s episode…
5-Act Story Structure ... But does it work for Marketing?
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
📕 FREE: Scientific Advertising by Claude Hopkins
👨🔬 The Scientific Path to Increasing Profits
🏆 Roy Furr, Fractional CMO for Direct Response Marketers
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
This online / digital marketing “secret” goes back 100+ years, before the internet…
You can test two ads against each other, and see which one performs better.
… Which one gives you the higher “conversion rate.”
Then, you keep using the one that works better.
You can even repeat this conversion rate optimization process over and over again, sometimes dramatically increasing sales and profits over the original ad.
(And of course, modern technology makes this faster and easier than ever before.)
But it all begs the question: WHAT DO YOU TEST to increase conversions and sales?
Today’s episode breaks down 10 conversion rate optimization tests you can run on a landing page, sales letter, or other sales page. Plus the principles behind finding bigger winners.
Conversion Rate Optimization | Try these 10 tests to boost sales today
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🚀 Launch (or RE-Launch!) Your Client Business
❓ Ask Roy Your Question
📈 Content Marketing to Grow Your Business
📞 Mastering The 2-Call Close Sales Process
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
🏆 Roy Furr, Fractional CMO for Direct Response Marketers'
I get so many questions about how to generate leads for your business…
So you can get more customers and clients, and ultimately sales and profits.
And pretty much every one of those questions comes with a clause…
“How do you generate leads FAST?”
“How do you generate leads CHEAP or FREE?”
“How do you generate leads EASY?”
Today I’m dedicating my Mailbox Monday episode to answering a bunch of these questions all at once…
Here’s 3 Ways to Generate Leads for your business
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
📕 The Hawke Method book, by Erik Huberman
🔗 Learn more about Hawke Media
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
🏆 Roy Furr, Fractional CMO for Direct Response Marketers
Erik Huberman built his marketing agency, Hawke Media, to a $150 million valuation based on 3 key principles…
Along the way, they’ve helped over 3,000 brands find success — in ecommerce and beyond.
Together, these 3 key principles form the Hawke Method…
And while they may seem simple at first blush, I’ll note that you should not underestimate this message.
I see it like spring training for a professional athlete. Each year, athletes at the top of their game go back to the basics, drilling and perfecting the simplest of skills. Because these core skills and principles are what get results and wins.
We also talk about AI in marketing (the good, bad, and ugly)...
“Lean forward” vs. “lean back” media and how it completely changes your strategy and messaging…
And how direct response marketers’ short-sighted take on buying behavior can lead to leaving a TON of money on the table.
I think you’ll love this one…
$150 Million from 3 Core Marketing Principles | Erik Huberman on The Hawke Method
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🖋 Sleight of Pen: Hypnosis, Persuasion, and Belief Change for Copywriters
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
🏆 Roy Furr, Fractional CMO for Direct Response Marketers
If you’re terrified of rejection in life and at work, this might be why…
Every human being has a need to feel accepted for who they are. And when we’re young, we’re especially sensitive to this.
Plus any lack of acceptance or downright rejection is turned back on ourselves, feeling like we’re at fault.
It could’ve been something ongoing, in a close relationship. Or it could have been a one-time thing, that forever changed how we see ourselves in relation to the world.
And who knows what those experiences even were?!
But if we’ve ever had a defining experience of not being accepted of who we are, we tell ourselves stories about being afraid of rejection and having that need unmet.
That’s just scratching the surface of what I cover in today’s episode on 5 core needs, how they influence our psychology, and how to (ethically) use them in marketing and copywriting…
5 Core Emotional Needs Driving Our Behavior
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🏆 Roy Furr, Fractional CMO for Direct Response Marketers
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
I want to give you a proven process you can use to double your profits in the next 90 days…
This is based on what I do with clients, for my Fractional CMO work.
It’s a system for hitting your business goals that’s not specific to one specific business or industry — you can plug and play this system in pretty much any business.
And it works whether you’re running a solopreneur business, or have a whole team to lead.
I know these are all big promises.
And I don’t want you to just believe them —
— Rather, check out this episode (which, frankly, should be a paid-for training)...
— Put this process to work…
— THEN and only then, decide for yourself if these promises are real or bunk.
Check it out…
Double Your Profits in the Next 90 Days
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🤖 AI Copywriting Assistant Course from Roy Furr
📕 The Adweek Copywriting Handbook from Joseph Sugarman
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
Joseph Sugarman’s 7-step process for writing great copy STILL WORKS, even if you have ChatGPT do a bunch of the work for you…
In today’s episode, I dive into this lesson from the Adweek Copywriting Handbook…
Breaking down both Joe Sugarman’s recommendations for each step…
AND what you can (and can’t) get ChatGPT to do for you.
This includes everything from the research process through the final draft — and how to use AI to help you churn out better copy, faster.
I think you’ll love this…
Joseph Sugarman's 7 Steps to Writing Great Copy + How to get ChatGPT to help!
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
💀 The Death of Copywriting?
❓ Ask Roy Your Question
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
I got a smug and sarcastic question from a subscriber, but I decided to give a serious answer…
I put out some notes over the weekend on The Death of Copywriting.
And yeah, I believe it’s a very real risk that AI is quickly replacing the technical skill of copywriting…
In fact, I don’t think it’s long before AI will churn out better copy than the world’s best copywriters, on a consistent basis.
(Especially if it’s given data about what works and what doesn’t.)
But of course there’s the smart-ass in the back row, who only wants to heckle but pretends he’s having a conversation…
“If AI is so good at copywriting, why are you writing your own emails? Huh? Huh?”
And while the heckler doesn’t want or deserve a response, I think the question raises an interesting point.
So that’s what I talked about in today’s episode.
If AI is replacing copywriters, why do I still write my own copy?
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🔗 Tom Sharp’s Build Cool Things Blog
🔗 Refactor Your Business to Make More in Less Time
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
12 minutes and 45 seconds into this interview with Tom Sharp, we dive into his tool called “Strategy Patterns for Business Growth.”
You’ve gotta see this thing. And more importantly, you’ve gotta listen and understand what this tool does for you.
It helps you pinpoint and fix any business bottleneck that’s keeping your business from rapid, powerful growth.
This is one of many tools Tom shares throughout this episode that help you clarify your business thinking.
Heck, he even helps some of the most clear business thinkers I know to clarify their business thinking.
Here’s what Perry Marshall said after working with Tom…
“When I needed a breakthrough in my business and my non-profit, Tom helped me with his very unique process (I’ve never seen anyone do this!) to envision a crystal-clear path forward.
I made some changes in my team and strategy and am now much more relaxed, effective and I see more impact and results of my work.”
Check it out: Strategy Patterns for Business Growth with Tom Sharp
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
👁🗨 Training Your Subconscious Success Mechanism
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
🏆 Roy Furr, Fractional CMO for Direct Response Marketers
I decided early on that I was going to get rich…
But I realized that — like most people — I didn’t really understand what it takes to get rich, to grow your wealth.
And I realized that most other people didn’t either.
Most people’s mindset, thoughts, decisions, and behaviors around money keep them anywhere from poor to getting by.
Just look at the average person’s finances. High debt. Low net worth.
But that’s not what I wanted.
I wanted to get rich. Not gratuitously rich — but enough that I’d never have to worry about money again.
So I studied people who’d done that.
And realized that there are certain things about the way they think about and treat money that lead to consistent wealth attraction and accumulation.
Today’s episode shares 5 of them…
Wealth Attraction Secrets: 5 Money Mindset Beliefs for Rich Entrepreneurs
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🥇 The Most Valuable Customer Strategy
🏆 Roy Furr, Fractional CMO for Direct Response Marketers
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
This is a very simple strategy for growing your business — or any business.
That statement comes with two warnings:
— First, you are likely going to underestimate it, because it does indeed seem so simple. If you do that, it’s to your detriment. Because this one strategy could make you a lot more money.
— Second, simple doesn’t necessarily mean easy. This strategy can get you overnight wins, but can continue to be improved for a lifetime.
It’s a very straightforward way to grow any business, by focusing on just three of the highest-leverage areas for improvement.
And done right, it leads to geometric growth — where 1 + 1 + 1 is actually MORE THAN 3.
3 Ways to Grow Your Business from Jay Abraham
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
📞 Mastering the 2-Call Close Sales Process
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
🏆 Roy Furr, Fractional CMO for Direct Response Marketers
I want to help you fill your pipeline with NEW prospects and NEW clients, every day…
How?
Well, it’s by defining, identifying, and measuring your LEAD and LAG indicators.
When used correctly, as I explain in today’s episode, you can get more clients, more revenue, more profits…
And even before you get the clients, and get the money, you can have confidence they’re on their way.
Ready?
This Gets You More Clients
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
⏩ High-Velocity Copywriting
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
🏆 Roy Furr, Fractional CMO for Direct Response Marketers
Here’s a Dan Kennedy copywriting trick I got early and use often…
It’s about recognizing that good direct response copy has common elements…
Break it down, and you see the same type of copy being used over and over again…
Sections repeated from sales message to sales message, across businesses and markets.
And when you know what those are, you can use them intentionally.
This will help you write better copy, faster…
Dan Kennedy's "Copy Chunking" Strategy
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
📕 The Ultimate Selling Story book by Roy Furr
📺 Chris Haddad Emotional Copywriting Interview with Roy Furr
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
🏆 Roy Furr, Fractional CMO for Direct Response Marketers
I’ve been thinking about Chris Haddad…
No, not in some weird way. C’mon!
I’m totally NOT stalking him. (I swear!)
I’ve been thinking about Chris because of something he said when I interviewed him a bit back…
It was about plot…
And how even though he’s known for this intense, “Punched in the Gut” emotional storytelling in his sales copy…
His stories have almost no plot.
So today I wanted to talk about why plot is (relatively) irrelevant in story SELLING vs. story telling, and what to fill your stories with instead…
Story Selling: Why Plot is Irrelevant
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🤖 AI Copywriting Assistant
🔮 The Future-Proof Marketer
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
🏆 Roy Furr, Fractional CMO for Direct Response Marketers
I thought I wasn’t afraid of AI tools like ChatGPT outpacing and replacing me as a copywriter…
But in the last couple weeks, as all the exciting news has come out, about all the new AI tools and capabilities…
And as I’ve played with those same tools, and realized just how powerful they’re becoming…
A creeping dread snuck up on me.
Vague, at first.
Almost imperceptible.
But then, it grew. And grew.
My mind grew cloudy. My body, tense.
And as I reflected and journaled about what was going on…
I came to the realization that I’m kinda terrified. Not for the capabilities of AI right now. But for what they will likely become.
And very quickly.
Before ChatGPT, I vastly underestimated what was coming in terms of AI writing capabilities.
Then there was a quantum leap. Far beyond my expectations.
And today, I recognize that even GPT-4 is a long ways from replacing an A-list copywriter.
But a couple more quantum leaps?
Well, I wanted to reflect on this fear and what it means for us as copywriters and marketers…
Feeling Vulnerable About AI Tools Replacing Copywriters?
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🧪 The Scientific Path to Increasing Profits
🏆 Roy Furr, Fractional CMO for Direct Response Marketers
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
There are countless tools for testing your marketing and doing conversion rate optimization (CRO)...
But the tool is pretty pointless without the right strategy.
Tools can tell you which version of an ad or marketing piece has a higher conversion rate…
But if you want to beat the control and make more sales and profits, it’s about the test input design.
That is, HOW to test is easy at this point, WHAT to test makes all the difference.
In today’s episode, I share how to get huge increases in sales and conversions with one simple tip…
Conversion Rate Optimization: #1 Tip to Beat The Control
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
👩⚖️ Proof, Credibility, and Believability Copywriting Course
📕 Influence: The Psychology of Persuasion book by Roberti Cialdini [Amazon]
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
🏆 Roy Furr, Fractional CMO for Direct Response Marketers
Every marketer, copywriter, salesperson, and entrepreneur should read Dr. Robert Cialdini’s Influence: The Psychology of Persuasion.
Heck, every PERSON should read it.
Because persuasion is everywhere in our daily lives.
We’re constantly persuading others.
They’re constantly persuading us.
The difference is primarily in how aware or conscious we are about it — whether we’re doing it with intention and skill, or accidentallyand haphazardly.
And reading Influence is a fast way to increase your persuasive skill.
That said, there’s one key persuasion principle that is probably LEAST-cited by people who reference the book…
And I thought I’d get into that on today’s episode.
Dr. Robert Cialdini's 5th Influence Secret
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
📈 Content Marketing to Grow Your Business
❓ Ask Roy Your Question
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
🏆 Roy Furr, Fractional CMO for Direct Response Marketers
“My biggest challenge is money. Mostly concerning advertising…”
That’s how today’s Mailbox Monday question starts.
And it’s a common challenge for entrepreneurs.
You want to grow your business. And you’re pretty sure paid advertising can help you do it.
But it proves harder and more expensive than expected…
Figuring out how to spend $1 and have it bring back more than that, with a new customer in tow.
And, well, you need revenue and profits yesterday.
So you start to wonder…
Can I grow my business without spending money on advertising?
Yes, yes you can…
How to Grow Your Business Without Spending a Dime on Advertising
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🚀 Launch Your Client Business Free Mini-Course
🏆 Roy Furr, Fractional CMO for Direct Response Marketers
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
You’ll have far fewer client horror stories if you know EXACTLY who your ideal client is…
But that’s not always easy to figure out.
Because you think you know who they will be…
Then you actually connect with them — maybe as a prospect, or as a client…
And suddenly something goes wrong.
And the perfect client turns not-so-perfect — or maybe even into a horror story.
So originally I was going to focus today’s episode on how to find your ideal client.
And yeah, I talked about that.
But to get there, I had to share a few of my own personal horror stories — discovering who my ideal client IS NOT.
Then I share how to use these experiences to better understand who your ideal client is — and how to find them.
How to Find Your Ideal Client & Avoid Client Horror Stories
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
📔 Ready, Fire, Aim: Zero to $100 Million in No Time Flat by Michael Masterson
🏆 Roy Furr, Fractional CMO for Direct Response Marketers
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
Ready, Fire, Aim by Michael Masterson (the pen name of Mark Ford) is one of the best business books I’ve ever read…
Rather than being based on platitudes about “how to grow a business” it recognizes that different businesses need different things…
Making that next $1 million in sales looks VERY different if you’re a startup versus if you’re already doing $10 million per year.
And because Mark has been personally involved with dozens of businesses that have grown beyond $1 million, and many that have surpassed $10 and even $100 million (and now at least one that has passed $1 billion)...
PLUS because Mark is an excellent critical thinker (as evident in his books and my conversations with him)...
He is able to identify the specific principles that matter at different stages and levels of growth.
In today’s episode, I break down his 4 stages of business growth, from the book — including the unique challenges and opportunities of each — with the recommendation to grab the book if you want to go deeper…
The 4 Stages of Business Growth from Michael Masterson's Ready, Fire, Aim
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
⏩ High-Velocity Copywriting Course
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
🏆 Roy Furr, Fractional CMO for High-Ticket Expert Businesses
How can 60 seconds make you a better copywriter?
On Page 94 of Breakthrough Advertising by Eugene Schwartz…
He reveals this simple technique that can make whatever copywriting you’re working on NOW…
Or whatever copy you’ve already written and want to work better…
Or whatever control you need to beat…
Turn into more powerful, more effective copy.
In fact, I know other great copywriters like Kim Schwalm and Chris Haddad use this frequently…
And I chose this method to use in my latest VSL as well.
I share the 60-second tip and how to use it in today’s episode.
60-Second Tip for More Powerful Copywriting… Eugene Schwartz Strikes Again!
Yours for bigger breakthroughs,
Roy Furr
A good upsell is an easy way to make a lot more money from the same customers, same ad spend, same traffic…
You can generate a lot more sales and revenue without spending another dollar on advertising or traffic…
In fact, a good upsell — vs. no upsell or a bad one — can be the difference between a profitable funnel and one that stinks.
So — how do you write a good upsell?
Well, there’s an easy upsell copywriting formula that actually comes from BEFORE the internet…
That I know dates back to Gary Halbert and Dan Kennedy selling by direct mail (and probably way before) and I’ve seen recently from Justin Goff, and that’s a variation on what I’ve frequently used myself.
So yes, it works splendidly online, but can also work offline in many contexts, too.
I share the entire formula in today’s quick episode…
Upsell Copywriting Formula [from Dan Kennedy, Gary Halbert, Justin Goff, Roy Furr]
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
⏩ High-Velocity Copywriting Course
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
🏆 Roy Furr, Fractional CMO for High-Ticket Expert Businesses
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
❓ Ask Roy Your Question
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
🏆 Roy Furr, Fractional CMO for High-Ticket Expert Businesses
Where is FEAR holding you back in your life and business?
Go do THAT. Do THAT THING.
Seriously…
Go muster up the courage to do that thing…
It doesn’t even matter if you succeed or fail.
It doesn’t matter if you get the result you want, or not.
What matters — what’s FAR MORE IMPORTANT — to your life, beyond just that situation…
Is that you’ve been letting fear hold you back, but you can learn not to.
And if you need more motivation to find that courage inside, listen to today’s episode…
Do What Scares You… Until Fear Has No Power To Stop You!
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🏆 Roy Furr, Fractional CMO for High-Ticket Expert Businesses
👩⚖️ Proof, Credibility, and Believability Marketing Course
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
I’ve always gotten a ton of questions around “How do I get clients?”
And if you’re still looking for your FIRST client, this won’t help you get them. (But you should still watch this episode anyway.)
But after you’ve had at least one or two client successes — or maybe a lot more — this is a cool tool that will help you attract and convert even more clients.
It helps overcome one of the biggest obstacles and objections great potential clients may have to hiring you.
I show the tool (and tell you how to DIY your version of it) in today’s episode…
Want more clients? Use this tool
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🧠 Training Your Subconscious Success Mechanism
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 Roy Furr, Fractional CMO for High-Ticket Expert Businesses
If you want to develop unlimited personal power to live life on your terms, you MUST understand this difference between EXCUSES and OBSTACLES…
Your life is FULL of unique obstacles.
The world is full of obstacles.
The bigger a journey you want to go on, the better a life you want to create, the more obstacles you will face…
And that’s ON TOP OF all the obstacles life already had in store for you.
That’s reality.
That’s life.
And obstacles are unavoidable.
The problem — the totally avoidable problem — is when you turn your life’s obstacles into excuses.
Today’s episode is more motivational speech (or even sermon) than lesson — although it contains some golden nuggets…
Excuses vs. Obstacles [Accept no more excuses!]
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🏆 Roy Furr, Fractional CMO: I solve your big marketing problems
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
Here’s a stupid-simple principle & process to grow your business — or ANY business…
And I don’t care if your business doesn’t have its first customer yet, and you’re trying to make that first sale…
Or if your business is much bigger, into the hundreds of thousands or even millions of dollars…
Or in the multi-millions, the tens- or even hundreds-of-millions…
Even big billion-dollar-plus companies that have multiple brands can do this brand by brand by brand…
It’s all the same principle at work.
It’s all the same process for growing your business.
This is the #1 way to do it.
How to ACTUALLY grow your business
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🔗 Roy Furr, Fractional CMO for High-Ticket Expert Businesses
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
There’s an important difference between entrepreneurs and business leaders…
The skills of a successful entrepreneur start and launch a business, and get it off the ground…
And can even grow that business to the first few million in sales.
But then, the entrepreneur can hit a wall.
Because even as their title might change to CEO, and they might grow their team…
They end up getting in the way and carrying loads of stress on their shoulders.
Good news: This typically means they’re a few small steps from unprecedented freedom, thanks to that business.
Bad news: It can be a very difficult transition, if the entrepreneur is not willing to move into being a true business leader.
Today’s episode breaks down this critical transition…
Moving from Entrepreneur to Leader
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🌱 Content Marketing to Grow Your Business
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
❓ Ask Roy Your Question
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 Roy Furr, Fractional CMO for High-Ticket Expert Businesses
I’m often asked how I consistently create so much content…
How I come up with new ideas every day, and turn them into episodes.
Today, I answer that question…
And break down 7 separate tips to help you break through any blocks you have to creating marketing content…
To connect with your audience, promote your offers, and establish you as an expert-authority in your niche.
7 Tips to MASSIVE Content Creation
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🤖 AI Copywriting Workshop & Course from Sam Woods
🤖 Bionic Marketing Newsletter: AI Copywriting & Marketing
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
Most AI Copywriting “gurus” just started using artificial intelligence to write copy with the launch of ChatGPT…
Sam Woods has been using AI tools as a copywriter since 2019…
And the additional experience shows.
He’ll give you ideas for prompts to improve your copywriting with AI you’ve never considered…
And show you how to unlock powers you probably didn’t realize ChatGPT has.
So I ABSOLUTELY had to have him on for a Breakthrough Marketing Secrets interview.
But here’s my selfish reason for loving this interview — beyond Sam being probably THE top direct response copywriter in terms of AI experience and knowledge…
Sam has also been a long-term follower of my work, and is a lifetime BTMSinsiders member.
He’s a serious student of good copywriting and marketing, and has become a serious teacher as well.
You’re going to love this interview…
AI Copywriting Deep Dive with Sam Woods
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
📞 Roy Furr, Fractional CMO [Book an Intro Call]
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
If you want to be a leader, to achieve bigger results with a marketing team…
You need to learn how to delegate work effectively.
I’ve been doing this — for better and worse — since VERY early in my marketing career.
And it’s always put me in positions of higher authority and income, and generated better overall marketing results.
What it all comes down to is getting other people on board to help you meet your goals…
Whether that’s a bigger picture business goal, like a certain number of leads, customers, sales, and profits coming in…
Or whether it’s a more specific goal like getting a new marketing campaign or funnel out the door.
Either way, the skills are the same, and there are a few key tips that will help you be better at managing whatever marketing team you’re working with…
3 Tips For Better Delegation | Marketing Team Management & Leadership
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
📞 Roy Furr, Fractional CMO [Book an Intro Call]
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
“What got you here won’t get you to the next level.”
That’s a good rule in life in general — but especially with business growth.
Often the skills and strengths that allow us to create one level of business actually hamper our growth at the next level.
The stereotypically ADHD entrepreneur (diagnosed or not) might grow their business into the $1-$5 million range by chasing one crazy idea after another…
But then suddenly they have a business that can’t afford to be pulled in every direction — and their ideas are just crazy-making.
Note if this you: You still have an important role — those ideas CAN still drive the business forward.
IF you know how to become a business leader, and not just an entrepreneur.
That’s the core of today’s episode…
How to Think Like a CEO | Business Leadership for Entrepreneurs
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
👉 Roy Furr, Fractional CMO Services
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
Should you hire a freelancer? An agency? An in-house employee?
Today’s episode is about hiring copywriters and other marketers, including marketing agencies.
I’ve been on pretty much all sides of this equation, since I got started in marketing in 2005.
And I’m NOT going to tell you that one or another of these options are the best for you.
Rather, I want to help walk you through the decision-making process…
Asking you questions that will help you make your PERSONAL right decision.
(And if you’re a freelancer or other marketing talent looking to get hired, you’ll want to pay close attention, too — because it’s worth hearing about this decision from the perspective of the person doing the hiring.)
Check it out…
Hiring Freelancers vs. Agencies vs. In-House Copywriters & Marketers
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
I was frustrated when I hit record on this one…
So it comes with a warning label: Don’t listen if you’re easily offended.
Because some days I feel like there’s just a huge ocean of perpetual beginners in marketing and copywriting…
That’s the nice word for it. You could also call them wannabes. (I do, at least once in this episode — I also call them worse.)
No hate if you’re just new and on the path to getting experience.
The problem is when you’re always startING and you never actually start.
And you’re constantly blaming someone or something else because you’re not getting anywhere.
Okay, I’ve said enough. If you’re not going to whine about it, go ahead and press play — and maybe you’ll find some inspiration or motivation for the next action you need to take…
It’s not your fault (or is it?)
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🔗 Adrian’s 3-step framework to get booked on 52 podcasts in 12 months
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
In today’s podcast interview episode, Adrian Moreno demonstrates the one simple idea he used to build his $250,000 client business…
Pay attention…
Because from the moment the episode starts, he’s demonstrating this simple process.
You’ll learn how he discovered it…
How he cracked the code and made it work (when hustle and grind was NOT working)…
And you’ll even get a solid set of instructions to follow if you want this process to work for you.
And here’s one more reason to listen…
He’s fun! He’s sharing stories and you’re getting a proven business growth blueprint at the same time…
Adrian Moreno interview on how he built a $250,000 client business with one simple idea
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
✨ Training Your Subconscious Success Mechanism
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
If you want me to respect you, show me first that you respect my time…
There is no faster way to lose the respect of a successful, busy person than to waste their time.
I’ve valued this for a long time.
I’ve practiced this for a long time.
Basically, if I need to be somewhere, I make sure I’m on time.
Then at the beginning of this hockey season, I heard a little mantra that crystallized my thoughts in a way I’d never experienced before…
“Early is on time, on time is late”
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
📕 The Copywriter's Guide to Getting Paid
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
You’re gonna love me or hate me for this…
In today’s episode, I talk about hiring beginners…
Hiring digital marketers, copywriters, or really any talent…
And I talk about it from both sides…
… The hiring side, where you’re the one recruiting talent…
… And from the hiree side, where you’re the one looking to get in the door.
Here’s the thing.
When most employers choose NOT to hire you because you don’t have any experience, they’re probably doing the right thing.
I talk about why, plus how to get around this (from either side) in this episode…
There's a reason NOT to hire beginners
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
Sometimes, you have to deal with some really BAD CUSTOMERS…
And the sooner you realize that “the customer is always right” is stupid advice from people who’ve never actually run a business… The better.
Because when you deal with a BAD customer, that customer is often wrong.
And treating them like they’re right can be toxic to your business.
So when you realize you have a bad customer on your hands, you need a plan for dealing with them.
Today, I share an example (with screenshots) of a bad customer — and tell you what I did about it.
Plus I share the thinking behind it, to help you in making these decisions for your business.
There will ALWAYS be BAD CUSTOMERS
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🧠 Training Your Subconscious Success Mechanism
💪 Small Work, Big Productivity
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
❓ Ask Roy Your Question
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
It’s EASY to feel overloaded with all the information out there when you start to learn a new subject…
Especially something so emotionally-loaded as how you’re going to make a living, how you’re going to take care of yourself and your family…
So when you’re learning about how to make money — as a copywriter, marketer, or entrepreneur…
And especially when you’re not successful yet…
It can feel like there’s the next thing you NEED to learn…
And the next thing you NEED to learn…
And the next thing you NEED to learn…
Or else you’ll NEVER be successful.
(And there are a bunch of people in my position who will happily feed that fire of FOMO, desperation, and self-doubt for personal gain.)
Today’s episode is hopefully some sanity in that insanity, giving you tools to deal with all the information overwhelm as you’re learning marketing, copywriting, entrepreneurship, and related money-making skills…
How To Deal With Information Overwhelm
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
📕 The Fractional CMO Method [book] by Casey Stanton
🎧 The Fractional CMO Show [podcast]
🔗 The Fractional CMO Community Facebook Group
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
Why should you be interested in my interview with Casey Stanton on becoming a Fractional CMO?
Well… Here’s the intro script from his podcast…
—
Why do we work hard to solve small problems?
Why do we reinvent ourselves and our clients over and over?
And why are we giving away marketing strategy for free?
It’s time to bring home bigger paychecks…
It’s time to create the lifestyle we deserve…
And to make a greater impact.
—
And it’s all through this opportunity that Casey has become THE leading voice for (and WSJ #1 bestselling author about)...
Becoming a Fractional CMO.
I think you’re going to love this episode…
Casey Stanton on Becoming a Fractional CMO [interview]
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
💪 Small Work, Big Productivity
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
How BIG are the problems you solve, for clients or in your business?
Here’s something to think about…
The bigger the problems you solve, the more value you create.
And the more value you create, the more income you’ll end up generating in the long run.
So you need to get good at identifying and solving bigger problems.
If that sounds good to you, I think you’ll love today’s and tomorrow’s episodes.
Today, I give you a process to identify, prioritize, and even solve those bigger problems.
Tomorrow, an interview with my inspiration for this, Casey Stanton of CMOx.
For now, here’s today’s episode…
Solve Bigger Problems for Bigger Paydays
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🎭 Emotional Direct Response Copywriting Course
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
What ACTUALLY motivates someone to make a buying decision?
Like, if we strip away all the superficial reasons…
If we take away all the logical justifications…
If we keep digging and digging and digging until we get to the CORE of what motivates buying behavior…
What do we find?
There are actually 2 deep motivations, underneath everything else.
And if you think it’s sex and security, you haven’t gone deep enough.
This is ESSENTIAL understanding for copywriters, marketers, and entrepreneurs…
The only 2 reasons people buy anything
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
Are you focused on your highest-value skills and activities?
When you’re at work, in your business or with clients, are you doing work that’s worth $1,000/hour? A lot more? A lot less?
I’d be willing to bet most of the work you do is worth a lot less.
(I’m getting pretty good at this, and it’s true for me, too.)
If you’re not making as much money as you’d like, you need to focus on high-value skills.
This is how you justify and earn higher fees and other compensation, and create more value.
Listen carefully to today’s episode as I give you a simple way to evaluate just how valuable your current skills and work is — and how to make yourself more valuable.
How much $$$ is your work actually worth?
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
📕 FREE Scientific Advertising Audiobook
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
How much did you learn from watching Super Bowl commercials yesterday?
… Or maybe online today, if you missed the game?
Here’s how much I learned:
ZERO.
Zilch. Nada.
💩
Because I just didn’t pay attention.
Did I miss anything good? Maybe. Probably something entertaining.
But I’m pretty certain I didn’t miss a single example of what I — or any entrepreneur or business owner — should really be doing with our advertising dollars.
Today’s episode breaks down why…
Including what Super Bowl ads are good for…
What makes them SOMETIMES work…
And why you should look elsewhere for advertising inspiration.
Super Bowl Advertising: Why I really don't care
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🔗 Free Rockstar Communication and Public Speaking Training
🔗 Brenden's YouTube Channel: MasterTalk
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
There are 3 simple exercises you can do every day that will turn you into a ROCKSTAR communicator…
Whether you’re communicating 1-on-1…
Online or in person…
Or speaking to a room of even hundreds or thousands…
For business or for personal reasons…
Being a better communicator will make your whole life better.
It’s the #1 skill of top executives, and high-achievers in any specialized role.
Because without confident, comfortable speaking, people won’t recognize your brilliance.
Today’s guest, Brenden Kumarasamy, runs the MasterTalk YouTube channel with over 30,000 subscribers…
And over 700,000 people have tuned in for his actionable, practical, positive tips on speaking and communication.
He shares those 3 daily exercises for better public speaking, why he’d be your LAST GUESS of who’d become a successful speaker, and a whole lot more.
You can be a ROCKSTAR Communicator, with Brenden Kumarasamy
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🎁 Irresistible Offers Marketing Course
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
I want you to STOP apologizing for trying to make sales…
If you need this tip, you know who you are.
This is all about your sales confidence and motivation…
And, in fact, will turn you into a MUCH BETTER salesperson, if you heed this advice.
(And I don’t care if your title is salesperson, or if you’re a copywriter, marketer, entrepreneur, or anyone who’s just trying to change minds and inspire action — this same lesson is relevant.)
Apologetic selling will KILL your results.
Today’s episode falls somewhere between a rant and a motivational speech.
But in the end, I hope it inspires you!
Don't Apologize for Selling
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🔗 Essential Copywriting Skills — FREE Copywriting Training
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
I get really annoyed by BAD COPY that breaks really basic rules of persuasion…
And while I’ll note that the copy I’m presently annoyed by isn’t an “advertisement” per se, it’s still written to get a specific business result.
And the same rules still apply.
Marketing copy, sales copy, any persuasion meant to change minds or get results…
There are some fundamental rules you’ve gotta follow if you wanna get those results.
In today’s episode, I remind you of one of the most BASIC RULES of persuasive messaging.
Which you THINK I wouldn’t have to remind you of.
But my latest experience suggests there are still a lot of people out there investing time, energy, and money into marketing and advertising activities without even a rudimentary grasp of this basic rule.
So, without any further ado, today’s episode is…
Why Most Advertising & Marketing Copy Sucks! (+ How to fix it!)
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🚪 Welcome Mat Funnels to Get New Customers
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
Here’s a HARD lesson for entrepreneurs to learn: Your advertising is NOT supposed to be profitable!
When people go around bragging about 5X ROAS, one of three things is typically happening…
ONE, they’re talking about one specific campaign — and that number is not reflective of their account as a whole.
TWO, they’re ONLY advertising to highly-targeted audiences, like past customers.
Or THREE, they’re not acquiring anywhere near the total amount of customers possible.
Today I’m going to share the fundamental strategy that will maximize your TOTAL PROFITS while also making sure your customer acquisition advertising makes as little profit as possible.
Sounds counterintuitive, but this is how marketers who truly understand what it takes to scale an offer and a company do it…
Your Advertising is NOT Supposed to Be Profitable?!
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
👀 Why Ads Worked (including Gary Halbert TOVA Perfume ad breakdown)
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
❓ Ask Roy Your Question
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
Advertorial landing pages are a powerful format for paid traffic…
First, because they give you access to ad platforms that literally REQUIRE the first page someone lands on to look like editorial…
Also, because they play a sneaky little trick on our minds, and slip past the “this is advertising” filter that often causes readers to disengage before they give your message a chance.
And so it can pay, as a copywriter or marketer, to have the advertorial format as a tool in your toolbelt.
But what makes a good advertorial work?
How do you write them?
What do you need to know to find success with advertorial landing pages?
Well, that’s the topic of today’s in-depth Mailbox Monday episode…
Advertorial Landing Pages: What Makes Them Work?
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🔗 Get AdSkills FREE — 10+ hours of paid advertising training
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
Justin Brooke is legendary in direct response marketing, and especially in the world of ad and media buyers…
In the paid traffic world, he’s the pro other pros look up to.
He has perhaps THE most powerful Slack channel of people who’ve bought billions of dollars worth of clicks and impressions on Facebook, Google, ad networks, and other platforms — whether agency, in-house, or entrepreneur.
Pretty much anyone who truly knows their stuff in direct response pays attention to what Justin has to say.
And he doesn’t let it go to his head.
He’s not trying to be someone he’s not. He’s grounded and thoughtful.
And he continues to be the person who is two steps ahead of everyone else in direct and digital marketing.
He calls it like it is, and is often right on target.
I was SO excited to get Justin on for this interview episode of Breakthrough Marketing Secrets.
And among other things, I got him to reveal how he’s using AI as a strategic tool, effectively giving him an entire marketing team at his disposal…
Which he says is disrupting copywriting and direct and digital marketing forever — and for the better.
(He also told me he doesn’t want to become an AI guru, so this is the LAST interview he’s giving where he’ll go deep on AI!)
But that barely scratches the surface of everything we covered, about how to be successful NOW at the intersection of copywriting/conversion and media buying/traffic…
… You’ll also learn the secrets consistent to all profitable paid traffic campaigns…
… Huge ideas for copywriters to be more successful working with clients on paid traffic…
… How to develop PROCESSES to maximize your success on every project, and more!
You gotta check out this episode…
Justin Brooke: “AI is disrupting Direct Response FOREVER!”
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🏗 Conversion Architecture 101: Three Funnels to Rule Them All
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
How do you KNOW your new sales funnel will be profitable on cold traffic?
You don’t.
Not without testing.
And the thing is, you can blow a TON of money testing your sales funnel with cold traffic…
OR you can start with the single-most efficient cold traffic source, to test and prove your funnel.
That’s what I break down in today’s episode.
THEN, once you know it works, you can start to scale your funnel — beginning with a traffic source that builds on this initial source.
If you want to generate leads or make sales from cold traffic, this is how you do it.
Do This FIRST to Test Your Cold Traffic Sales Funnels
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
There’s a lot of mistakes people make in trying to get rich…
And there are lessons that consistently WORK, for pretty much anybody, when they are followed.
I already had a plan to share one of those lessons with you…
But then I found this really cool story…
This guy worked as a JANITOR…
And gas station attendant.
Nobody really knew how well he was doing for himself.
But when he died, it turned out he’d accumulated an $8 million personal fortune!
NOT because he was a secret lottery winner, or from some wild investment wins in crypto or anything else.
But because he followed this simple lesson.
How to Get Rich: Huge Lesson... from a millionaire janitor!
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
💫 Training Your Subconscious Success Mechanism
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
You need motivation…
You’ve been told what to do a million times.
You’ve learned lessons from me — you’ve studied the greats.
You have a million resources and action plans at your disposal.
And still, you struggle.
Still, you haven’t had the day you wanted.
Still, you’re not getting the results you need.
Still, you need to get clients and make sales in ways that aren’t happening yet.
And you’re worried that if you try harder, it’ll just lead to more failure.
If this describes you — even a little bit — you need to listen carefully to today’s episode.
More Often Than Not, This Is The Secret
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🚪 Welcome Mat Funnels to Get New Customers
📈 Build Your Email List for Marketing and Sales
💵 Fast Cash Flow Email Campaigns
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
❓ Ask Roy Your Question
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
I got two questions today on how to make more sales with email marketing…
And I answer BOTH in this Mailbox Monday episode of Breakthrough Marketing Secrets.
In a sense, they’re both about increasing the responsiveness — sales and profits — from your email list.
But there’s a huge lesson in the difference between the two questions.
And specifically, how they talk about their lists.
And in that difference, an email marketing tip about list quality that can make you far more successful as you build your own email list and marketing plan.
If you run your own list or help clients build and profit from theirs, you gotta hear this…
Get More Response From Your Email Marketing List
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🔗 Free YouTube Ad Library
🔗 Free YouTube Ads Scaling Consultation (for $1k/day+ in ad spend)
☕ Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
YouTube Ads are a HUGE opportunity…
You can reach 1 in 3 people on the planet via YouTube…
Including more than 4 out of 5 adults in most major markets around the world…
The average user is on YouTube for 24 hours out of every month…
Around 40% of internet users are specifically seeking out video content EACH WEEK to learn things — including how to solve problems, and what products to buy…
AND YouTube advertising is built on the most robust, sophisticated, and mature online advertising platform — Google Ads.
And my guest for today’s interview is Ian Nagy — who runs a wildly-successful ad agency for YouTube advertising PLUS offers a tool to let you see what’s working on YouTube in your niche, right now.
We dive into how to make YouTube Advertising work, how to generate leads and sales through YouTube Ads, how to ethically spy on your competition to shortcut your success, and a whole lot more…
YouTube Ads for Lead Generation & Sales with Ian Nagy [interview]
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🎙 Want me as YOUR interview guest?
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
It’s good to be in the habit of saying YES to opportunities…
I don’t know if it’s just that you’re out there more, so you’re seen more…
Or if there’s something else going on…
But when you say yes to lots of opportunities, it seems as if more great opportunities just keep coming your way.
And so I like to say YES when, for example, someone wants to feature me in an interview, to their audience.
It’s a pretty easy yes, and usually there’s no reason not to.
Except when you don’t really want to be associated with the person hosting you for the interview.
The story is in today’s episode.
I'll say yes to most interview requests... But NOT THIS ONE!
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
⏩ High-Velocity Copywriting Course
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
The #1 goal of your headline copywriting is to pull prospects into your message…
If you don’t get the attention… The engagement… The readership (or viewership)... The consumption…
You don’t get the sale.
And so great copywriters obsess over adding any and every tool to their toolbox that can jack up the attention-getting power of their headlines.
Today’s episode is yet another powerful tool for you.
One I don’t know that I’ve ever heard other copywriters talk about directly.
I discovered this reading about research into brains and communication.
And how adding this one secret ingredient lights up the brain, the curiosity, the imagination.
So I thought I’d share it in today’s episode, with lots of classic headline writing as examples…
Add this secret ingredient to your headline & prospects will devour your copy
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🎭 Emotional Direct Response Copywriting Course
🎬 Story Selling Master Class
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📙 The Secret Life of the American Musical by Jack Viertel
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
If you want to write more compelling marketing copy, study storytelling…
You DO NOT want to translate traditional storytelling 1:1 to copywriting. (Not if you want to maximize sales, at least.)
BUT there are some huge lessons that come from knowing how to make stories work in other mediums.
I’ve mentioned recently I’m working on a musical…
Which means I’ve been actively learning more about storytelling specific to that medium.
And there’s one “inviolable rule” of enduring, popular musicals — ONE SONG every great musical must have.
As you’ll hear in today’s episode, there’s a big copywriting lesson in it, too.
A Copywriting Lesson Learned on a Broadway Stage
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🙃 Backwards Facebook Ads Copywriting Course
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
❓ Ask Roy Your Question
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
A subscriber asked how to write compelling YouTube and Facebook ads…
And so that’s what today’s episode is all about.
But around halfway through, I started kicking myself.
Because I was delivering so much value that I ABSOLUTELY should be charging you for this.
It’s ridiculous.
It’s basically a 23-minute rapid-fire course on how to write short copy that gets people to take action…
Relevant for YouTube ads, Facebook ads, cold emails, and other contexts where you’re putting your ads in front of a new audience, and getting them to take action.
Again, it’s short and packed with value.
It would be worth every penny at $97 or more.
But today’s your lucky day, because you get it for free…
How to write compelling YouTube and Facebook ads
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🔗 Get on Drayton Bird’s Email List
📕 You Did What? by Drayton Bird [book]
📕 Commonsense Direct & Digital Marketing by Drayton Bird [book]
📕 How to Write Sales Letters (and emails) That Sell by Drayton Bird [book]
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
Drayton Bird might make you uncomfortable…
Because on his way to becoming one of Britain’s most legendary copywriters and direct marketers…
… On his way to creating and selling an agency being bought by THE David Ogilvy…
… On his way to becoming the Worldwide Creative Director at Ogilvy & Mather Direct…
Drayton lived a very colourful life. (← With a nod to ya Brits on the spelling of that one.)
And he’s not afraid to tell you about it.
… Not afraid to tell you the REAL stories, including growing up in a pub and going broke 3 times…
… Not afraid to tell you about the misadventures that made his life interesting…
… Even if you might not like or agree with his choices, they’re his stories.
And I’ve wanted to get him on for an interview for a long time, to share his stories and lessons.
I think you’re going to LOVE this episode…
Drayton Bird, Direct Marketing Legend
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🚀 Launch Your Client Business FREE Mini-Course
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
How the heck do you keep your calendar full of happy, generous, paying clients?
That’s the most consistent challenge I hear from subscribers…
Whether you’re a copywriter, other freelancer, or some other solopreneur or client business owner…
And whether you’re looking for your FIRST client or just your NEXT one…
The thought will almost invariably go through your head…
“How do I get clients again?”
(Seriously — when I created space on my client calendar for a few projects this year, I asked myself the same question.)
If you want the ANSWER, that’s what I cover in today’s episode…
When you don't have clients but you need one…
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
In the last week, Justin Goff and Perry Marshall hit hard with the same message…
First was an email from Justin Goff… About an email he’d received from a wannabe copywriter asking for advice.
Then I did a copy review for Perry Marshall, and the copy — now live in the market — came out of the gates swinging at a certain attitude among wannabe entrepreneurs.
I see this a lot.
The same thing.
It frustrates me, just like it frustrates Justin and Perry.
We each know so many people who “get it” and go on to create the life and business they want.
And simultaneously watch so many other who keep smashing their heads against the same walls, failing again and again, for lack of this one simple lesson.
Take my message in today’s episode to heart — please.
The #1 Secret to Success in Life & Business
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
I’ve been getting request after request to talk about AI copywriting…
And while I could have just hopped on the bandwagon and created yet another product designed to exploit your desire for this to be an “easy button”...
I’m not.
I have a LOT of thoughts about AI copywriting.
I’ve spent a lot of time, off and on over the last couple years, evaluating AI copywriting tools.
And with ChatGPT, AI is finally getting to the point where AI is showing strong promise…
BUT!!!
Using AI in your copywriting today is like playing hopscotch in a minefield.
To fully understand why, you need to listen to today’s episode — because I go deep…
AI Copywriting Review: What I REALLY Think About It
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses
❓ Ask Roy Your Question
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
I got a very ambitious question today, about the best way to study, learn, and practice copywriting…
But this is one of those questions where I’m giving the answer you NEED, not necessarily the answer you want.
Tough love.
Because I see someone wasting weeks, months, years of their life…
On their way to becoming a copywriter…
When really they could just do it.
And here’s the lesson…
If you take my advice in today’s epsidoe, you can probably just do it, too — become a copywriter, a real one…
How to become a REAL copywriter
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
📚 Read 3 of Mike’s short, helpful books for free
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
Mike Capuzzi is an entrepreneurial direct marketing legend…
Why? Because he creates tools that work…
That YOU can use immediately, to grow your business.
(And he’s gotten rave reviews for what he creates! From folks like Dan Kennedy and Russell Brunson — and many, many more…)
His CopyDoodles took over direct response. With a few clicks of the mouse, you could add eye-catching handwriting to marketing in any media. And tests quickly proved this scored more attention, and more response.
Now he’s done it again!
He’s created a formula for short, helpful books — called “Shooks.”
And as his followers and clients can attest, just one Shook can bring in a flood of new clients, and offer instant expert status with readers.
In fact, for all the tech innovations and media opportunities we have today…
When you see what Mike has done with these Bite Sized Books, it will be clear…
Books are still one of the most effective tools and mediums for direct response available to us today!
Enjoy my interview with Mike…
Get More Clients & Grow Your Expert Status With Mike Capuzzi
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
✅ 3 Must-Have Checklists For Every Copywriter
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
I’m doing a Throwback Thursday episode of Breakthrough Marketing Secrets today…
I was thinking about doing some of these anyway…
Then I tested positive for COVID yesterday.
So far, I’m feeling okay — and hoping it will be mild.
I’ve had a low fever for a couple days, and a cough for about a week (maybe from something else)...
But I figured what better time to loop in a TBT than when I’m a little under the weather. (Tomorrow’s interview with Mike Capuzzi is also already recorded.)
So today’s episode is a replay of my video on Market Awareness, using the Eugene Schwartz Market Awareness Model plus my PAISA copywriting formula.
If you haven’t seen this before, it’s epic.
Message-Market Match: The Golden Key
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
⏩ High-Velocity Copywriting Training
❓ Ask Roy Your Question
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
Your prospects have probably rejected a dozen or more marketers like you, in the past week alone…
Similar offers, similar promises, similar messaging…
Which means they’re likely to reject you, too.
UNLESS you do something to make yourself stand out and feel different…
UNLESS you make yourself someone worth paying attention to, then responding to…
But how?
How do you stand out in your market, to your prospects, compared to all the others in your space?
That’s the essence of the subscriber question I answer today…
How to Make Your Marketing Stand Out
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
📕 The Copywriter's Guide to Getting Paid
❓ Ask Roy Your Question
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
Want to get good at copywriting, fast?
You might think I’m going to recommend something like copying winning ads by hand.
And yes, that can be a valuable copywriting exercise.
But the reality is if you want to become a really good copywriter, there’s one specific thing you need to be doing.
And I just talked to yet another copywriter, someone who’s built multiple successful 7-figure businesses…
And when I asked about what he did to get good, it was this.
It’s how he learned how to write copy.
And with the proliferation of media, there’s actually more opportunities like this today than ever before. If you know where to look.
Find out what to do in today’s episode…
The Fastest Way to Get Good at Copywriting
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
👨🏫 The Value-First Funnel Strategy
🌱 Content Marketing to Grow Your Business
❓ Ask Roy Your Question
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
There’s ONE THING you need to do if you want to build authority status in your niche…
Just one activity — in fact, what I’m doing right now is an example.
Do it right, and you become the FIRST business or person in the niche your prospects come to for info…
(With a huge hat tip to Jay Abraham for an important part of this lesson.)
AND you’re the one they turn to when they need to make a buying decision.
Which pretty much inevitably leads to more sales.
What do you need to do to build your expert-authority status? To build your personal brand?
The answer is in today’s episode…
How to be perceived as an "Authority" in your niche
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🔗 Get the additional Sales Call Overhaul resources
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
How do the world’s best sales teams (from businesses like Guthy Renker) sell more?
You’ll learn the powerful secrets in today’s episode.
My guest for today’s interview is Jeremy Pope, who’s been a top salesperson, sales manager, and sales trainer for international businesses, including the direct-marketing giant Guthy Renker.
And who now helps entrepreneurs build sales departments and make more high-ticket sales.
… And let me pull back the curtain a bit here.
I truly LOVED talking with Jeremy.
He’s a former professional hypnotist, and has plenty of experience doing copywriting, funnel design, and other direct and digital marketing.
And he was extremely generous with the value in this episode.
We start out talking about powerful offers — he says, “When an offer hits, it’s like an electric unicycle.” ← The lesson in this is ESSENTIAL.
And make sure you at least listen until he reveals his “PUF” technique — and how to present premium prices in a way that completely disarms the prospect and closes more sales.
(After which I’m sure you’ll want to finish the rest, to see what else he shares!)
How to Sell More High-Ticket Services with Jeremy Pope from Sales Call Overhaul
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🙌 Lead Generation Offers, Ads, and Funnels
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
There’s one big marketing strategy to focus on in 2023, if you want to make more sales and profits…
It’s pretty straightforward.
But if you do this consistently…
It will be a reliable way to increase your sales and profits.
And hit your goals this year.
It’s not that hard.
And you can do it for your clients, or for your own business.
What is it?
Well, this is one of those episode descriptions where all I’m going to do is tease, and make you check out the episode to find out…
The #1 Thing Marketers MUST DO in 2023
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
📗 The Copywriter's Guide to Getting Paid by Roy Furr
📕 Method Marketing by Denny Hatch
📺 We're ALL F-cked Up, Broken, & Insecure [NSFW]
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
I LOVE copywriting books, and they’ve been extremely helpful in my success in marketing since 2005…
And so what I’m about to say may sound completely counterintuitive.
In the first 1-3 years of a copywriter’s career, I’d bet on the copywriter who has read the most copywriting and marketing books in the last 12 months.
After that, if you’re reading a ton of copywriting books, I’d actually start to bet AGAINST you.
Why?
And what should you be reading instead?
Well, I share the answers to those questions — and why it’s so critical to stop reading so many copywriting books — in today’s episode…
STOP Reading Copywriting Books [Learn about THIS instead]
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🎯 Training Your Subconscious Success Mechanism
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
One of the most powerful habits I’ve ever built was also one of the simplest…
A tiny action I do every morning, just after waking up.
And that I’ve done nearly every day since September 1, 2016.
I step on the scale, and put that number into a spreadsheet.
That tiny action led to a cascade of positive habits for my physical and mental health, and beyond.
Today’s episode is about that — and how to apply this principle throughout your life and career, and even in your marketing.
The Power of Tiny Actions | Building Powerful Habits
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🙋♀️ Build Your Email List for Marketing and Sales
❓ Ask Roy Your Question
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
A new subscriber wanted to know about building an engaged, responsive email list…
And especially how to motivate readers.
Sounds like an excellent first episode of 2023!
So that’s what you get today…
Including some pretty big value bombs from Eugene Schwartz, Bill Bonner, and Ryan Levesque — all mashed up by yours truly — to help you connect with your audience and build a list of people who are happy to hear from you.
This is exactly what I’ve done since April 2014, here at Breakthrough Marketing Secrets.
And now you’ll know the secrets, too…
Building an Engaged, Responsive Email List
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🔗 Chris Haddad’s P.I.G. Method
🎙️ The Chris Haddad Show
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
Chris Haddad will punch you in the gut…
Emotionally and metaphorically — with his copywriting.
Take this headline…
“He kissed me like his sister, and I knew I was alone again…”
There’s a truism that says people buy based on emotions and justify the decision with logic.
Well, with an opening like that, the right target audience is SOLD.
They just need to know what they’re buying is a solution to THAT emotional devastation.
That emotional copywriting is why Chris’s copy has generated over $700 million in sales, much of that of his own products.
And while Chris is a wildly successful entrepreneur and copywriter, he’s also one of the most down-to-earth and genuinely kind people you’ll meet.
And so it was a delight on all fronts to be able to interview him and share it with you.
And now I get to share it again, as the FINAL BEST OF INTERVIEWS episode before I’m back to my regular publishing schedule next week…
Chris Haddad's Emotional Direct Response Copywriting
NSFW Warning: Chris created a company around sex and romance and those topics come up frequently in this interview. If you are easily offended by those topics, you might want to skip this.
REMINDER: If you’re subscribed to the audio podcast, these are republished as new episodes. The link for this episode takes you to the original YouTube video.
Yours for bigger breakthroughs,
Roy Furr
PS: It’s your last chance to claim your Lifetime Access to ALL my copywriting, marketing, and entrepreneurship training at BTMSinsiders — registration closes tomorrow, December 31, 2022. Check out this doc for more information.
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🎁 Copywriting from A to Z: 26 Ways to Boost Response [Free Gift from David Deutsch]
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
David Deutsh is one of the modern masters of copywriting…
When Brian Kurtz was putting together the Titans of Direct Response, he wanted to do a panel discussion featuring his “Mount Rushmore of Copywriting.”
These were the best of the best, from Boardroom’s biggest years in direct response, driving over $100 million per year in revenue via direct mail and direct response TV.
And when he analyzed who the best were, based on sales generated and pieces mailed, David earned his spot.
And Boardroom was just ONE of David’s clients.
David has generated over $1 billion in sales with his copy.
He’s continuously innovating, in every medium.
Many top copywriters today attribute at least a portion of their success to David.
And he’s gracious, generous, and a genius with his contributions — I LOVE his unique way of thinking and explaining copy, to help you get it and become a better copywriter.
So I was absolutely flattered when David said yes to my request to interview him.
Here’s your next BEST OF INTERVIEWS episode…
Billion-Dollar Copywriter David L. Deutsch
REMINDER: If you’re subscribed to the audio podcast, these are republished as new episodes. The link for this episode takes you to the original YouTube video.
Yours for bigger breakthroughs,
Roy Furr
PS: OMG! Time is almost up to claim your Lifetime Access to ALL my copywriting, marketing, and entrepreneurship training at BTMSinsiders. Check out this doc for more information.
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🔎 Focusmate: My #1 Productivity Hack
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
There’s a website I log into almost every single workday, and it dramatically increases my productivity…
And this is something you absolutely must know about — especially if you’re not surrounded at work by coworkers who keep you accountable.
(Freelancers, solopreneurs, and work-at-home/remote workers, I’m talking to you!)
What’s the website?
Focusmate.
For this interview, I got the CEO and founder, Taylor Jacobson, on the line…
And we talked about Focusmate, productivity, the power of accountability, and a whole lot more.
And considering how impactful it’s been to be on Focusmate, I absolutely needed to bring it back this week.
So, here’s your next BEST OF INTERVIEWS episode…
#1 Lifehack for Max Productivity with Taylor Jacobson of Focusmate
REMINDER: If you’re subscribed to the audio podcast, these are republished as new episodes. The link for this episode takes you to the original YouTube video.
One more thing: Focusmate just announced a price increase, coming on January 3rd. If you get in now, you’ll keep the $5/month price. But starting January 3rd, it’ll be $10/month with a discount for paying annually. Still an incredible bargain, just cheaper to get in ASAP!
Yours for bigger breakthroughs,
Roy Furr
PS: You have until Saturday to claim your Lifetime Access to ALL my copywriting, marketing, and entrepreneurship training at BTMSinsiders. Check out this doc for more information.
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🎁 Get up to $150 off when you start Commit Action coaching today
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
As I write this, I’m in the middle of year-end reflection and planning for next year…
And I’m following the specific Head Start process that Peter Shallard offers to all of his clients, through his entrepreneurial coaching program, Commit Action.
Every week, I continue to meet with my Commit Action coach, to help me plan and implement for the week ahead, in alignment with my bigger long-term goals.
And it’s all rooted in powerful principles and best practices for entrepreneurial success, backed up by psychology research.
I published this interview as a special New Year’s Day episode in 2022.
And because I think it’s so powerful — especially at this time of year, when so many of us are planning the year ahead — I wanted to make sure to include it this week…
So, here’s your next BEST OF INTERVIEWS episode…
Accomplish Your Biggest Goals This Year with Peter Shallard of Commit Action
REMINDER: If you’re subscribed to the audio podcast, these are republished as new episodes. The link for this episode takes you to the original YouTube video.
Yours for bigger breakthroughs,
Roy Furr
PS: You have until Saturday to claim your Lifetime Access to ALL my copywriting, marketing, and entrepreneurship training at BTMSinsiders. Check out this doc for more information.
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
👉 Chris Wright's Conversion Confidential newsletter (Issue #1 is FREE)
👉 Chris Wright's YourConversion.Partners Direct Response Agency
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
If you want to become a skilled and highly successful copywriter, you’re going to love this interview…
As I mentioned in an email last week, I’m republishing interviews from the last year or so as a “Best Of” series in this week between Christmas and New Years.
And while I originally intended this to be a “Best of 2022,” I immediately realized I had to bend the 2022 filter criteria because I wanted to make sure to include Chris.
Here’s the thing…
Chris Wright and I go way back. He was one of my very first copywriting coaching clients.
He came to Nebraska in 2014, to hang out at my Advanced Direct Response Copywriting workshop.
He was definitely under 21 at the time — but don’t tell the Sommelier who hosted our paired wine and Indian food dinner!
I’ve watched his rapid ascent to A-list copywriter ever since.
He rocked it with a gig at Money Map Press, one of the most successful Agora divisions.
He went on to create more wins in financial, health, and beyond — both as a copywriter and offer owner.
And now he runs an innovative direct response agency unlike any I’m familiar with — as you’ll hear in this interview.
He was one of my students, and now I respect him as a peer, and sometimes boss.
Because yes, some of the client work I’ve done in the past 12 months has been through Chris and his agency, and I will happily work under him on projects any day of the week.
Check out my first interview from this week’s BEST OF INTERVIEWS series…
Chris Wright on the Fast Track to A-List Copywriter Status
REMINDER: If you’re subscribed to the audio podcast, these are republished as new episodes. The link for this episode takes you to the original YouTube video.
Yours for bigger breakthroughs,
Roy Furr
PS: You’re running out of time to claim your Lifetime Access to ALL my copywriting, marketing, and entrepreneurship training at BTMSinsiders. Check out this doc for more information.
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
💫 Training Your Subconscious Success Mechanism
🏗 Small Work, Big Productivity
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
What makes some people so successful as entrepreneurs — and creators of the life they desire?
If you break it all down, there are 2 massive factors driving success.
My inspiration for today’s episode is kinda like a game of telephone — but over a good connection.
Because I was inspired by Mike Mandel on his Brain Software podcast… Who was talking about an inspiration he got from Tony Robbins… And I took both and mashed them up, plus piled on my own unique insights and perspectives.
What you get is a pretty dang straightforward 2-step process for creating the life you want.
This is deep but also light, and I thought it would make a great final new episode before the holidays…
2 Massive Factors Create Your Success [From Tony Robbins and Mike Mandel]
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
💡 Finding Purpose in Your Work and Life
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
If you feel like you’re choosing between options to find your niche, you’re doing it wrong…
Seriously, I don’t know how many new copywriter-entrepreneurs have come to me in the last few years, saying, “I want to pick a niche but I’m not sure which is best for me.”
And in the past, my answer was something along the lines of, I can’t tell you what niche to choose, you have to find the one that works for you.
And honestly, that’s still GREAT advice.
Especially when you combine it with something like Ikigai, and find your personal sweet spot of overlap between: what you love, what the world needs, what you can be paid for, and what you’re good at.
And maybe today’s lesson comes at that same sweet spot from a different direction.
But I just heard this question that is the PERFECT question to ask yourself as you work to find your unique niche, whether you’re a copywriter or really anything else, whether you’re trying to define your career or create a huge business.
I share the question and reflections on how to use it to pick your niche in today’s episode…
Find Your Personal Niche [Copywriting, Marketing, Entrepreneurship]
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
⏩ High-Velocity Copywriting Course from Roy Furr
❓ Ask Roy Your Question
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
This 2-step trick will help you write better headlines…
It’s how I started writing stronger headlines, and how I’d teach myself headline copywriting today. It’s also how many of the best copywriters I know got their “feel” for what makes a great headline.
It’s a simple process that doesn’t require you to be a great copywriter yet to start benefiting from it — you can write better headlines, right away.
And it’s not based on just copying old dusty headline formulas that may not work in today’s market.
(In fact, if you follow my tip here, you’ll have EXTREMELY up-to-date headline ideas based on what’s working TODAY, in whatever media your market is paying attention to.)
It’s all laid out in today’s episode…
Simple Trick to Learn to Write Better Headlines [Copywriting Tips]
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
💰 Copywriting Royalties and Pay For Performance
❓ Ask Roy Your Question
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
If you ask me a question, you WILL NOT always get the answer you’re looking for…
Because above all, I will be honest and answer with integrity.
Even if I know what you really want is some empty promise of instant riches.
I’ll tell you the truth, even if that truth is that you can’t always get what you want.
For today’s Mailbox Monday question, I got an instant riches request.
And in the end, I get to the point about how you can make a lot of money, quickly, as a copywriter.
In fact, I break down 5 separate proven paths to making 7 figures as a copywriter.
But I’m limiting myself to facts, not fantasy, in the answers I give.
Check it out: 7-Figure Copywriting Roadmaps [5 ways to make a million]
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
📙 Bulletproof Your Copywriting: 12 Sales Copy Legal Dangers And How To Avoid Them by Mike Young Esq.
🔗 Copywriter Protection Packages from Internet Business Lawyer Mike Young
🔗 Website for Internet Business Lawyer Mike Young
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
You don’t want to go to jail for your copywriting, do you?
Well, that’s what might happen… If you follow one of the most commonly-taught pieces of copywriting advice — that I see more novice copywriters latch onto, over and over again.
There are specific legal issues that can land you in a whole vat of boiling-hot water, if you think you don’t have to worry about the law.
On the other hand, you can avoid most legal issues with your copywriting if you follow a few specific recommendations.
You’ll learn many of these through experience, if you work with more mature marketing and advertising companies who send all copy through compliance.
But if you’re new, or writing for your own business, you may not have the benefit of compliance departments to keep you out of hot water.
That’s where internet business lawyer Mike Young can help you out.
I found his book Bulletproof Your Copywriting on Amazon and KNEW I needed to get him on for an interview.
And in today’s episode, I get Mike to share some of the most important things you need to know as a copywriter to stay out of trouble and stay protected as you build your career and business.
Copywriting Legal Dangers & How to Avoid Them with Internet Business Lawyer Mike Young
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🖋 Sleight of Pen Copywriting Course
🔗 Be an Awesome Communicator [Brain Software Ep. 195]
🔗 Become a Hypnosis Superhero With the Mandel Triangle
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
This will make you a more powerful, persuasive communicator — in any and every medium…
Meaning, if you’re writing copy, it will be more persuasive.
If you’re delivering a presentation, it will be more powerful.
If you’re selling 1-to-1, you’ll close more sales.
It’s a lesson I got from my favorite hypnotist and hypnosis trainer, Mike Mandel.
And while he wasn’t specifically talking about copywriting, marketing, or advertising…
I know the lesson has direct 1:1 parallels.
3+1 Cs of Powerful, Persuasive Communication from Hypnotist Mike Mandel
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🔎 Finding Purpose in Your Work and Life
🔗 Accomplish Your Biggest Goals This Year [with Peter Shallard of Commit Action]
🔗 Learn more about Commit Action Coaching
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
I don’t know WHY this was so shocking of an idea to me…
Maybe it’s because it’s NOT how most people around me think.
And, in fact, it’s different from how I’ve thought for a long time.
But it’s powerful… And can be incredibly liberating.
Your personal values… Are YOURS to choose.
You can be influenced by society, culture, family, upbringing, friends, or a million outside forces…
But ultimately your values are YOURS.
AND when you embrace this then build a life around your own values — what’s important to you — you’ll attract the right kind of people and your success will come easier.
Let’s go deeper into this, in today’s episode…
You CHOOSE Your Values [This hit me like a ton of bricks!]
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🔎 Finding Purpose in Your Work and Life
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
This is not your ordinary motivational video or speech…
I’m not trying to get you hyped up…
I’m not going to tell you to hustle harder, and find the power within…
I’m not going to push you to grind, grind, grind.
Instead, I’ll share with you exactly why you’re NOT motivated when you aren’t — plus why you are motivated, when you are.
I’ll share the difference — and how you can proactively, intentionally tap into that to find motivation and achieve more of what you want in life.
Wake up Motivated Every Day: Find Your Purpose in Work and Life
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
💡 Email Copywriting Prompts
❓ Ask Roy Your Question
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
How do you do research for email copywriting — and other similar short copy?
For today’s episode, I answer this subscriber question…
But you know how I am…
I broke it ALL THE WAY DOWN.
Because to answer this question, you first need to be clear about some things…
— What’s the role of your marketing emails? (It’s similar for most short copy…)
— What you need to know BEFORE you do any research…
— Then, of course, what you need to research, to write powerful marketing emails.
It’s all in today’s episode…
Research Tips for Email Copywriters & Other Short-Form Copy
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🏆 5 Quick Wins for Podcasters (on either side of the mic!)
🔗 PodMatch Podcast Matchmaking for Hosts & Guests
🎧 Podcasting Made Simple Podcast with Alex Sanfilippo
🔗 PodPros Software Solutions for Podcasters
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎙 The Podcast PR Blueprint Course from Roy Furr
🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
PodMatch is like a dating app for podcast guests and hosts…
Seriously, that was the inspiration in building the platform.
I just interviewed the founder, Alex Sanfilippo.
The first thing I asked him was actually about building the business. And specifically, how he came up with this unique and powerful offer for the podcast community.
(What he said revealed one of the most powerful ways to create breakthroughs in business and marketing.)
We also talked about the power of podcasting as a medium — and how to use it for personal positioning and business growth.
We talked about the single best way to get started in podcasting — and it’s NOT launching your own show.
We shared how to get booked on podcasts that can bring clients in the door.
And yes, we talked about what to do (and not do) if you want to launch a podcast for yourself or your business.
It was a fun and value-packed interview, as you’ll discover as soon as you hit play…
Using Podcasts to Grow Your Business: Interview with Alex Sanfilippo of PodMatch
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
⏩ High-Velocity Copywriting Course from Roy Furr
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
If you want to sell more, you must give your prospect a reason to act with URGENCY!
Simply put, a marketing or selling message that has urgency elements built in will outsell the same message without urgency.
And in many cases, it’s the urgency that flips a sales message from failure to profit.
So how do you do it?
Well, today’s episode is one of the most tactical I’ve done in a while…
Explicitly spelling out the specific types of urgency that top copywriters and marketers use to increase sales.
3 Ways to Create Urgency in Your Sales Copy: How the world's best copywriters do it
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
⏩ High-Velocity Copywriting Course from Roy Furr
🔗 Email Copywriting Prompts from Roy Furr
📕 Breakthrough Advertising Book by Eugene Schwartz
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
Here’s one little “Conversion Hack” that you can add to your copy…
This generates more response by giving your promises and claims more conviction…
Making them more believable.
It’s a slightly different way to approach PROOF — in a sense, asking your prospect to prove it themselves.
It’s a little trick I’ve used for a long time…
Inspired by Gary Bencivenga’s copy, and that shows up as a lesson in Eugene Schwartz’s Breakthrough Advertising.
Watch today’s episode to see for yourself how it works…
You’ll get the lessons, the underlying principles and strategies, and specific examples from Bencivenga, Schwartz, and my own copy.
Conversion Hacking: "Prove it yourself" Copywriting from Eugene Schwartz, Gary Bencivenga, Roy Furr
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🚀 Launch Your Client Business [FREE Mini-Course]
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
How many other people or businesses offer the same thing you do?
If the answer is anything bigger than ZERO, you need today’s episode.
Because if your client is choosing between you and other options, well…
That’s bad news for you.
The moment your client can get what they perceive as the same thing from somewhere else, that’s competition…
And competition leads to commoditization, and you being forced to charge much lower prices for what you do.
On the flipside, if you become a category of ONE, there is no commoditization and you can charge much higher prices, no matter what you offer.
How? Check out today’s episode…
Make Yourself the ONLY Option for Clients
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
👨🏫 The Value-First Funnel Strategy
❓ Ask Roy Your Question
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
Did you know you can COMBINE direct response and content marketing into a single marketing strategy?
AND this combined strategy can work in pretty much any industry, any market, any business…
Even if you never touch the well-known direct response formats, like sales letters, video sales letters, landing pages, and so on?
It’s all about nailing the PRINCIPLES first.
And this works especially well if you have a more complex product or service offer, that requires some extra explanation to get the prospect to really understand and buy into the value.
Today I got a question from a biotech products marketer, who is struggling to figure out the best marketing strategy for their business.
And if I were to go into any field like that — or really almost any other field that did not use what we think of as traditional direct response marketing — this is EXACTLY what I’d do.
Direct Response CONTENT Marketing Strategy
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
📕 Prove It: Exactly How Modern Marketers Earn Trust by Melanie Deziel and Phil M. Jones
📕 The Content Fuel Framework: How to Generate Unlimited Story Ideas by Melanie Deziel
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
😀 Proof, Credibility, and Believability Copywriting Course from Roy Furr
🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
I found the book Prove It: Exactly How Modern Marketers Earn Trust while scanning the Amazon Marketing Best-Sellers list…
And as soon as I saw the cover, I decided I HAD TO get the author, Melanie Deziel, on for an interview.
I dove into the book itself, and that decision was only reinforced.
Melanie was the first editor of branded content at The New York Times… A founding member of Huffington Post’s brand storytelling team… And Director of Creative Strategy for Time, Inc.
She bridges the fields of journalism and marketing…
And the end result is someone who can tell you EXACTLY how to create marketing that oozes authority, trust, and credibility…
Making all your most important claims imminently believable…
… And encouraging your market to BUY.
Even better, her thinking and framework cuts straight to the heart of the matter and makes it all incredibly simple to understand and implement.
Check out the interview, in today’s episode…
Prove It book author Melanie Deziel on How Marketers Earn Trust & Sell More Today
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
✨ The 6-Step Belief-Shifting Framework
📺 3 Dimensions of Buyer Psychology | From Eugene Schwartz in Breakthrough Advertising
📺 "Sequence of Beliefs" from Dan Kennedy, Clayton Makepeace, and Roy Furr
🔗 Breakthrough Advertising by Eugene Schwartz
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
Gradualization is a Eugene Schwartz lesson on what I believe is one of the most powerful copywriting, marketing, and advertising strategies that exists…
It’s all about the “Sequence of Beliefs”...
And how to meet your prospect where they’re at — the conversation currently going on in their head — their current beliefs…
And lay out a path that leads, inevitably, to the point where they feel they must buy whatever it is that you’re offering.
This builds on my episode yesterday, where I talked about the 3 Dimensions of Buyer Psychology…
Turning it into a how-to lesson on making the sale.
Eugene Schwartz's "Gradualization" Technique Makes You A Better Copywriter
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
✨ The 6-Step Belief-Shifting Framework
🔗 Breakthrough Advertising by Eugene Schwartz
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
Eugene Schwartz’s Breakthrough Advertising is absolutely chock-full of gems and, well, breakthroughs…
And this goes beyond the market awareness model I’ve covered, along with so many others.
Today and tomorrow I’ll be just scratching the surface on a couple lessons out of one of the chapters far deeper into the book…
Today’s lesson is a barrage of brilliance — from JUST THE INTRO PARAGRAPHS of a chapter that focuses on something else completely.
But it encapsulates such a deep and powerful perspective on buying psychology that I thought it deserved its own episode.
3 Dimensions of Buyer Psychology | From Eugene Schwartz in Breakthrough Advertising
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
📕 The Copywriter's Guide to Getting Paid
🔗 The War of Art by Steven Pressfield
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
If you came to copywriting because you want to live the writer’s lifestyle, here’s a wake-up call…
There’s ONE THING you absolutely need to do to become a professional copywriter.
And, in fact, you need to do this every day IF you want to remain a professional copywriter.
Warning though: This is going to feel pretty simple… And in fact, it is.
It’s one of those things that’s simple, but NOT easy.
In fact, I still struggle with it almost every day.
But on days when I’m successfully being a professional copywriter, this is 100% what I do.
And if I give you one hint before telling you to check out today’s episode to learn what it is…
I’ll tell you it’s inspired by the excellent book for creative professionals, The War of Art by Steven Pressfield.
This Makes You A Professional Copywriter
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
👀 Irresistible Offers Course, from Roy Furr
🔗 Ask Roy Your Question
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
What matters MOST when converting leads and prospects into customers and clients?
Hint: There’s nothing you can say to make your copywriting or sales messages convert UNLESS you get this other thing right.
This comes before copywriting.
Before persuasion.
Before your message or story.
If you want to be able to generate conversions on demand, THIS is how you do it…
Revealed in today’s episode: The #1 Most Powerful Conversion Secret
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
I’m using tomorrow’s Thanksgiving holiday as an opportunity to talk about gratitude…
… BEYOND the, “Hey it’s Thanksgiving, so be thankful for your dead turkey.”
Gratitude, as a routine and daily practice, changes you.
It changes the way you see the world.
It changes your thinking.
It even changes your brain.
I share how in today’s episode — plus give you a simple example of a daily gratitude practice I’ve implemented with my kids, for inspiration.
The Power of Gratitude [Thanksgiving & Beyond]
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🎉 Grab My Black Friday 2022 Special Offer
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
If you want to get good at copywriting, FAST, today’s episode will help…
Here’s the thing…
There’s a LOT of ways to get better at writing copy.
You can study swipe files, and hand-copy winning ads…
You can write a lot of copy yourself…
You can practice, practice, practice…
You can also go through books and courses on copywriting, and learn from those of us who’ve been there, done that.
But today, I’m going to show you how to create a powerful feedback loop that can accelerate your skill as a copywriter…
So that every piece of copy you write will bring more leads, customers, sales, and profits in the door.
Today’s episode: How to Get Better at Copywriting, Fast
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
❓ Ask Roy Your Question
🔗 Joe Polish video → "Is Selling Evil?"
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
Have you ever worried copywriting and marketing are unethical — even evil?
I certainly have.
In fact, I’ve observed and even ended up working with people whose behavior I’ve questioned.
If not illegal, their attitudes and behavior wade at least waist-deep into immoral and unethical territory.
Which makes me take this concern seriously.
Today’s Mailbox Monday question — and answer — addresses this…
“My main concern with diving deep into Copywriting is the manipulation of desires and the ethical breaches involved…”
And I draw on lessons I’ve picked up from Joe Polish, Jay Abraham, Claude Hopkins, and Dan Sullivan — plus add my own insights and perspectives — in today’s episode…
Is Copywriting Evil?
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🙋♂️ Claim Your Spot on my Black Friday 2022 Wait List
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
In today’s episode, I go deep into 2 key conversion “hacks” that will make you a much better copywriter…
Master these, and you will fundamentally understand how to get buyers to convert.
Here’s the thing…
When someone has a problem, they WANT TO buy a solution.
They’re often actively seeking a solution.
Or at the very least, they’re passively open to a solution, if someone puts it in front of them.
But they’re not acting — yet.
And they won’t act for just any old promise or offer.
There’s actually TWO changes in the way they think that have to happen, before they’ll buy.
That’s what these 2 conversion hacks — that I break down in today’s episode — are designed to trigger.
2 Conversion Hacks You Must Master to Be A Great Copywriter
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🙋♂️ Claim Your Spot on my Black Friday 2022 Wait List
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
If you wanna make ALL the money, what niche should you go into as a copywriter?
I get similar questions all the time.
And here’s the thing.
My answer is “it depends.”
First things first, don’t pick a niche you hate. Any writing job becomes soul-sucking if you’re spending a bunch of time talking about things you don’t like. And even if you’re successful long term, being in the wrong niche will keep you from your best life.
Second, niche isn’t nearly as important as another concept — specialty. Pick the right specialty, and you’ll be the highest earner in any niche you go into.
That’s what I cover in today’s episode…
Which Copywriters Make The Most Money?
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🙋♂️ Claim Your Spot on my Black Friday 2022 Wait List
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
I was surprised… One of the best copywriters is training newer copywriters NOT to use templates…
And here’s the thing…
I know he doesn’t currently use templates…
But he did in the past, on his way to becoming the great copywriter he is.
Personally, I go back and forth.
I’ve created copywriting templates I recommend for others, and often use them myself.
I’ve also written highly-successful copy without ever referring to a template.
What gives?
And — most importantly — if YOU want to write the best, most persuasive copy, should you use a template?
Check out today’s episode — The Epic Battle Over Copywriting Templates
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🙋♂️ Claim Your Spot on my Black Friday 2022 Wait List
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
She didn’t mean to drop a HUGE copywriting tip and lesson on long copy vs. short copy, but that’s exactly what happened…
On Saturday morning, I was at a local high school, listening to a Senior speak about one of our city’s focus programs.
(My sons are both currently interested in this program.)
She was talking about one of the hardest assignments in the program…
A 4,000-word essay about a topic they choose.
Now, 4,000 words is TERRIFYING to most high school students.
So. Many. Words.
Far longer than most high school students ever have to write.
And she said she was terrified about it, too.
But then she had a realization.
It came from getting to choose the topic. And finding something she was personally interested in, even passionate about.
I wrote her quote down.
I told her it was brilliant.
And because it unlocks a powerful understanding of why long copy consistently outsells short copy, I decided to use it in today’s episode — along with a tip on WHO you’re writing to if you want to sell more…
Why Long Copy Sells More Than Short Copy — Copywriting tip to get more conversions
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🚀 Launch Your Client Business FREE Mini-Course
❓ Ask Roy Your Question
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
He wants to know how to use Lead Magnets to get more clients…
That’s the big ask in today’s Mailbox Monday question.
How to use this lead generation tool as part of an overall strategy for bringing clients and customers in the door.
(Hint: Lead Magnets are an excellent and almost essential tool in many, many cases — especially if you want to spend money on paid advertising, and especially if you use them the way I describe in today’s episode.)
The Lead Magnet question is good enough on its own.
But what pushed me over the edge and caused me to pick THIS question among the dozens I’ve gotten recently was something else…
He asked about HOW to present that Lead Magnet in a lead generation ad, and specifically how you might (or might not) also include your main offer in the lead generation ad as well.
THIS is important. Because if you screw this up and do it wrong, you will get far less leads and far less sales. (The opposite also being true: If you do it right, you will get far MORE LEADS and MORE SALES.)
Which is why I’m combining a major copywriting lesson into this chat about Lead Magnets.
It’s all in today’s episode…
Lead Magnets to get Clients & Customers + How to Write Lead-Generation Ads
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🔗 Chris Haddad’s P.I.G. Method
🎙️ The Chris Haddad Show
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
Read this headline and tell me you don’t want to know more…
→ “He kissed me like his sister, and I knew I was alone again…”
If you’re the lovelorn target of this ad, you HAVE TO keep paying attention.
Because you just got punched in the gut.
You FEEL the pain she feels. You want to know what happens next.
And in the end, you want to know how to never get kissed “like his sister” again.
That’s the power of Chris Haddad’s copywriting.
That’s the power of his Punched In The Gut — P.I.G. — copywriting method.
(Which has generated over $700 Million in sales, by the way, much of that for his own products.)
I’ve looked up to Chris for a long time.
I’ve been enamored with his emotional direct response copy.
But I’ve never met or connected with him.
Until NOW.
I reached out to him and asked if I could interview him about his secrets to writing such powerful copy.
I was so excited when he said YES, and now you get to be a fly on the wall for our conversation…
NSFW Warning: Chris created a company around sex and romance and those topics come up frequently in this interview. If you are easily offended by those topics, you might want to skip this.
Chris Haddad's Secrets to "Punched in the Gut" Emotional Direct Response Copywriting
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🙋♂️ Claim Your Spot on my Black Friday 2022 Wait List
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
I used to totally suck at writing long-form sales copy…
Seriously.
Long before I earned accolades from some of the world’s best copywriters for copy that stretched into the dozens of pages (and sold millions)…
I struggled to make anything over a couple pages make any sense, much less be compelling.
Then, I made a few small but important discoveries related to writing long copy.
Once I understood these things, I became a much better copywriter.
Not only that, I started getting paid more, too.
Because my copy was generating RESULTS.
Which earned me more royalties, and higher fees.
Today, I’m sharing those discoveries with you…
How to Write Long Form Sales Copy — Sales Letters, VSLs, Landing Pages
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🙋♂️ Claim Your Spot on my Black Friday 2022 Wait List
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
If you want to become a truly great copywriter…
The kind of copywriter who can generate millions of dollars in sales, off a single promotion…
You need to understand BIG IDEAS.
Big ideas move markets. They capture the prospect’s attention and imagination. And they demand response.
If your prospect is moved by your big idea, it makes the purchase almost inevitable.
And when you break it all down, there are really only 3 types of big idea behind every successful marketing campaign or piece of copywriting.
I cover those and how to use them in today’s episode…
Big Idea Copywriting: The 3 Big Idea Types
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🙋♂️ Claim Your Spot on my Black Friday 2022 Wait List
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
If you want to write better copy, faster, you’ll love this lesson.
I first heard it from Dan Kennedy, back in 2009…
Where he explained, from stage, how he spent just 3 days creating a huge direct mail campaign…
That earned him a copywriting fee in the high-5- or low-6-figures range.
Then, when I spoke with Chris Haddad in the interview coming out this Friday…
He revealed he uses a version of this little copywriting secret, to crank out more powerful copy, faster.
I’ve used a version of this — in fact, I’ve even taught it in some of my training — but now it has me thinking I need to use it MORE.
I call it “chunks” and I explain it — including what I’ve learned from Dan and Chris — in today’s episode…
Copywriting in "Chunks" — from Dan Kennedy, Chris Haddad, Roy Furr
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🧪 FREE Scientific Advertising by Claude Hopkins (Audiobook & PDF)
❓ Ask Roy Your Question
☕Wanna say "thanks" for this episode? Buy me a coffee...
⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐
🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
📺 Subscribe on YouTube
🎧 Subscribe to the Podcast
📧 Subscribe by Email
👉 CopyMentor 1-on-1 Coaching with Roy
I’ve talked to advertisers spending thousands of dollars per day, who think a conversion is a singular event…
(I’ve been there, so I guess I can’t blame them…)
You spend some money, and someone buys or they don’t.
They converted, or didn’t.
But here’s the thing.
The world’s best advertisers NEVER think this way.
If there’s one “weird trick” they use to generate more conversions, it’s this…
They understand that in the context of paid advertising, there are a ton of little micro-conversions.
And the more you understand ALL the conversions… The more of the ultimate “you give me money for stuff” conversions you can generate.
In today’s episode, I go deep into this lesson.
How to Increase Sales Conversions on Paid Advertising
Yours for bigger breakthroughs,
Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 📕 https://amzn.to/3UnWqzq (Breakthrough Copywriting by David Garfinkel [book]) 🎧 https://www.copywriterspodcast.com (Copywriters Podcast with David Garfinkel) 🔗 https://www.garfinkelcoaching.com (Get Coaching, Mentoring, and Critiques from David Garfinkel) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221104 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe on YouTube) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221104 (Subscribe by Email) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221104 (CopyMentor 1-on-1 Coaching with Roy) David Garfinkel has been called the world’s best copywriting coach… And for good reason. His list of coaching clients and friends — people who turn to him for copywriting advice — reads like a Who’s Who of A-list copywriters. Among other banner clients, Agora Financial had David on an extended retainer, just to show up to regular copy review calls and tell their copywriters — among the world’s best — how to make their copy better. David, like me, is a total copywriting nerd. Meaning he’s not just a good copywriter himself. He thinks about copywriting, how to write better copy, and how to become a better copywriter. And that’s an important part of what’s led to many of David’s clients and students becoming some of the world’s best copywriters. If you aren’t satisfied with merely mediocre copywriting success and instead want to become one of the best… I think you’re going to love today’s interview episode with David. https://youtu.be/574PREGJA_M (Becoming One of the World's Best Copywriters with David Garfinkel) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ ✨ https://www.btmsinsiders.com/courses/training-your-subconscious-success-mechanism?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221103 (Training Your Subconscious Success Mechanism) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221103 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe on YouTube) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221103 (Subscribe by Email) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221103 (CopyMentor 1-on-1 Coaching with Roy) How am I getting some of the world’s best direct response copywriters and marketers on my podcast? Simple: I’m ASKING. If you want something, you need to ask for it. Further, you need to shift your identity into being the type of person who asks for what you want. That’s the main message I have for you today. Inspired by yet another great copywriter — Chris Haddad — who I just interviewed for Breakthrough Marketing Secrets (to be released soon). How did I get him? I asked! And this goes far beyond podcast guests. It’s relevant for getting clients, new connections, business opportunities, investments, WHATEVER YOU WANT. You won’t necessarily get everything you ask for. But you need to get comfortable with asking. And if you follow some of the additional strategies in today’s episode, you will be more likely to get those things you’re asking for. https://youtu.be/Bv4VzNRWKRI (Today’s episode: Ask — And You Shall Receive!) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 📕 http://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221102 (The Copywriter's Guide to Getting Paid) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221102 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe on YouTube) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221102 (Subscribe by Email) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221102 (CopyMentor 1-on-1 Coaching with Roy) Most NEW copywriters don’t understand what they’re actually getting paid for… I see it over and over again. A LinkedIn profile… A bio on some freelance or social media site… On their website. They think they’re getting paid for one thing… When really clients want something else entirely. For early-career copywriters, this could be the single-most important lesson you could learn, if you want to get paid well. https://youtu.be/FBKJUl3kVSY (What Every NEW Copywriter Needs to Know About Getting Clients) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 💰 https://www.btmsinsiders.com/courses/fast-cash-flow-email-campaigns?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221101 (Fast Cash Flow Email Campaigns) 🎧 http://www.freescientificadvertising.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221101 (FREE Scientific Advertising by Claude Hopkins Audiobook) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221101 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe on YouTube) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221101 (Subscribe by Email) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221101 (CopyMentor 1-on-1 Coaching with Roy) Is it crass to lean on deadlines in an email campaign? Is it rude to set an arbitrary deadline, and essentially ask prospects to “take it or leave it”? I got a subscriber email yesterday that pointed in that direction… And while I tend to agree with the sentiment… It would be nice if we didn’t have to use deadlines and people would just buy things that would benefit them… Well… My full response and my thoughts on using deadlines to increase sales and profits are all wrapped up in today’s episode. https://youtu.be/tkbRzXa2S9k (My RUDE Deadline Policy [email marketing tip]) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 👀 https://www.breakthroughmarketingsecrets.com/ecs?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221031 (13 Essential Copywriting Skills Video Series) ❓ https://www.breakthroughmarketingsecrets.com/ask?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221031 (Ask Roy Your Question) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221031 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe on YouTube) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221031 (Subscribe by Email) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221031 (CopyMentor 1-on-1 Coaching with Roy) You only need to write ONE GREAT HEADLINE for your ad or sales message… But HOW? That’s what I’m sharing with you today. A process you can use to write great headlines. Based on knowing exactly what you need to say FIRST… What you need your headline to accomplish… Then working through and finding the most interesting, compelling headline for your sales message. https://youtu.be/hQW567Ky4YI (Write ONE GREAT HEADLINE [headline writing tips for copywriters]) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🔗 http://www.CopyInsiders.com (FREE Copy Insiders Emails + Ultimate A-List Copywriter’s Promo Checklist) 😲 https://www.kimschwalm.com/training/ (Save $200 Off ANY & ALL of Kim’s Training with Discount Code ROY200) Applies to Get Dangerously Good Copywriting System, Research Beast, & Million-Dollar Controls Master Class — Can be used on any or all for up to $600 savings, limited-time offer ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221028 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe on YouTube) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221028 (Subscribe by Email) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221028 (CopyMentor 1-on-1 Coaching with Roy) Kim Krause Schwalm wants you to become a Dangerously Good Copywriter… For good reason. Because when you follow her path — all the way to A-list status — it gives you immense freedom… To live the life and lifestyle you choose. She just got back from a 3-week vacation around Europe, with stops in Germany and Italy. Almost no work, pretty much all fun. And it wasn’t her first extended vacation this year. Even better, when she came back, she had an extra 5-figures in money that had just shown up… … Automatic money… Royalties and product sales generated while she was gone, for work completed weeks, months, even years ago. She’s had dozens of controls with top marketers (many still stand undefeated). Her copy has gone up against the best-of-the-best, and won — including some hard-fought wins against other top A-listers like Jim Rutz and Parris Lampropoulos. And now she spends much of her time helping copywriters of all stripes develop the skills required for the same success. I had to wait for her return from Europe (how dare she! ha!) but it was worth it to get Kim on for an interview on how YOU can make it to the A-list and become Dangerously Good as a copywriter… Listen in… As we chat about living the copywriter lifestyle, what it REALLY takes to make it to the A-List, and how to score great clients and set it up so you’re getting those royalty checks, too… https://youtu.be/BQe3uOlMYdg (Lifestyle of an A-List Copywriter with Kim Krause Schwalm) You really don’t want to miss this. Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🌄 https://www.btmsinsiders.com/courses/pinnacle-performance-habits?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221027 (Pinnacle Performance Habits Training with Joseph Rodrigues) ✨ https://www.btmsinsiders.com/courses/training-your-subconscious-success-mechanism?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221027 (Training Your Subconscious Success Mechanism by Roy Furr) 😃 https://sparqtools.org/rethinkingstress/ (Stanford Rethinking Stress Program) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221027 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe on YouTube) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221027 (Subscribe by Email) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221027 (CopyMentor 1-on-1 Coaching with Roy) Today I have 3 BIG tips for you on how to master your mental game… Coming at this from the perspective of entrepreneurship. Your capacity to succeed as an entrepreneur — whether you’re a freelancer/solopreneur or building something bigger — is pretty directly related to your ability to handle STRESS. If you’re an entrepreneur, you WILL face stress. … If stress rules you, you will struggle and probably fail. … If you rule stress, you will find a way to make your entrepreneurial vision a reality. This is more foundational — and more powerful — than any technique or tactic I could teach. Get ready, because this episode goes deep… https://youtu.be/id44A4SSdZI (Mastering the Mental Game of Entrepreneurship [3 BIG tips]) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ ✨ https://www.btmsinsiders.com/courses/training-your-subconscious-success-mechanism?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221026 (Training Your Subconscious Success Mechanism) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221026 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe on YouTube) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221026 (Subscribe by Email) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221026 (CopyMentor 1-on-1 Coaching with Roy) "Whatever you can do, or dream you can do, begin it. Boldness has genius, power, and magic in it." Do you recognize this quote? During meditation this morning, it came to me, and I ended up looking it up. The quote is usually tagged as from Goethe. Today, I learned it was only inspired by him. And that if you dig deeper, it’s part of a longer, more powerful passage. And as I copied the full quote down, two words popped out. “Definite Commitment.” In my experience this act is a force as powerful as gravity in changing the world. Which — with the quote — is my inspiration for today’s episode… https://youtu.be/5FERglUaKds (The Law of Definite Commitment [You Attract Success!]) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ ⭐ https://www.btmsinsiders.com/courses/the-most-valuable-customer-strategy?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221025 (The Most Valuable Customer Strategy) 💸 https://www.btmsinsiders.com/courses/fast-cash-flow-email-campaigns?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221025 (Fast Cash Flow Email Campaigns) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221025 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe on YouTube) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221025 (Subscribe by Email) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221025 (CopyMentor 1-on-1 Coaching with Roy) Healthy cash flow is a healthy business… And when you can make money show up on demand… And when you can make money show up consistently… And when you can make NEW money show up… You practically have the keys to the marketing and entrepreneurship kingdom. Today’s episode is all about that almighty CASH FLOW. And while I’m speaking primarily to digital marketers, the PRINCIPLES I share are effectively universal and can be applied in any media, in any industry, in any business. Check out today’s episode and let me know what ACTION it inspires you to take… https://youtu.be/7YwhTGqupF8 (5 Cash Flow Secrets for Digital Marketers) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 💥 https://www.btmsinsiders.com/courses/content-marketing-to-grow-your-business?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221024 (Content Marketing to Grow Your Business) ❓ https://www.breakthroughmarketingsecrets.com/ask?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221024 (Ask Roy Your Question ) 📘 https://amzn.to/3N4pgT4 (Flow book by Mihaly Csikszentmihalyi ) 📕 https://amzn.to/3sqMvNC (Drive book by Daniel Pink) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221024 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe on YouTube) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221024 (Subscribe by Email) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221024 (CopyMentor 1-on-1 Coaching with Roy) If you have the wrong expectation for your work — content marketing or anything else — it could be a huge drag on your success… Today’s Mailbox Monday question, on its surface, is about content marketing. Specifically, how to get started in content marketing. And so before today’s episode is done, I share both… — My #1 secret for effective content marketing, and… — How to get started in content marketing. BUT… Not without addressing a huge and glaring expectation I got from how the question was asked… It’s about work being FUN and ENJOYABLE… What that means… And if that’s the kind of desire that leads to actual long-term success and satisfaction. https://youtu.be/p02kFyINtXs (It’s all in today’s episode — Is Content Marketing supposed to be FUN?!) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 👀 https://www.btmsinsiders.com/collections?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221021 (BTMSinsiders Marketing & Copywriting Course Library) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221021 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe on YouTube) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221021 (Subscribe by Email) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221021 (CopyMentor 1-on-1 Coaching with Roy) If you want to sell to business owners and entrepreneurs, you NEED to understand how they think and feel… And if you think it’s just “driven, driven, driven… hustle, hustle, hustle…” Well… That’s ONE part of their personalities… But that's not all of it… And it’s not what’s actually going to drive them to hire you, to do business with you, to take you up on your offer. Because that driven, hustle-hard part of the entrepreneurial personality gets them into situations that are the EXACT OPPOSITE of what they’re really hoping for. And it’s this deeper feeling that will drive them to buy whatever you’re offering… https://youtu.be/t4sTaGyU2XE (Selling to business owners… Entrepreneurs are LAZY!) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ ⏩ https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221020 (High-Velocity Copywriting Course from Roy Furr) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221020 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe on YouTube) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221020 (Subscribe by Email) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221020 (CopyMentor 1-on-1 Coaching with Roy) I’ve never met a GREAT copywriter who uses a swipe file… At least, not the way you see them taught so often. As in, copy-paste-edit. Sure, some may SELL YOU a swipe file on the promise that you can write great copy that way — even as they themselves don’t follow this process to write anything important. (There’s some ethical questions there I’ll suggest and let you wrestle with.) But when it comes to actually writing copy that matters… They don’t “swipe” the way you think of it. And most really good copywriters I know don’t even have a swipe file, or whatever they once collected is now collecting dust. Today’s episode tells you what to do instead. https://youtu.be/fqrGhG25Pg4 (Dump your SWIPE FILE in the Trash! [copywriting]) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🎧 https://www.freescientificadvertising.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221019 (Free Scientific Advertising Audiobook, by Claude Hopkins) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221019 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe on YouTube) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221019 (Subscribe by Email) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221019 (CopyMentor 1-on-1 Coaching with Roy) If you want to make more money as a copywriter, marketer, or entrepreneur… What’s the ONE THING you can do to reliably get you there? — What action can you take? — What habit can you practice? — What behavior can you repeat? I’m going to be all TEASE here — and make you dive into today’s episode to get the answer. But before you do that, a quick challenge… What do YOU think it is? What do you think the #1 thing you can do as a marketer would be, in order to make more money? Make your guess, then find out… https://youtu.be/9Jpkx_5t63E (Marketers who DO THIS make more money) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221018 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe on YouTube) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221018 (Subscribe by Email) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221018 (CopyMentor 1-on-1 Coaching with Roy) Here’s a really cool tool to help with your paid traffic strategy… It’s a high-level way to visualize your best paid-traffic strategy — along with specific tips, relative to how to use the tool. It’s based on a conversation I had with Perry Marshall. We were talking about the danger of relying on just buying a bunch of cold traffic from a single traffic source… And how it’s become essential today to not only have your cold traffic source plus retargeting and other warm traffic campaigns… But to also build a robust, anti-fragile traffic strategy that draws cold traffic from many different sources. I sketched out this visual and showed it to him, and I saw the light go on. He loved it. He also used it, with my blessing, as part of a traffic seminar he put on following our conversation. And today, I’m sharing it with you — and the thinking behind it. https://youtu.be/ieQ_Fmns0c0 (Paid Traffic Strategy: The Funnel Traffic Map) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🚀 https://www.breakthroughmarketingsecrets.com/lycb?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221017 (Launch Your Client Business Free Mini-Course) ❓ https://www.breakthroughmarketingsecrets.com/ask?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221017 (Ask Roy Your Question) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221017 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221017 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221017 (CopyMentor 1-on-1 Coaching with Roy) If you want to launch a successful client business, there’s a series of steps you must follow… These are universal, to every market and every service type. They’re based on foundational principles — not just of marketing, sales, and business, but foundational principles of WHY WE BUY. When you break it all down to this level, it doesn’t rely on industry expertise to figure it out. You just ask the IMPORTANT questions regarding what the business is, who is being served, what they want, and so on… And in the end, you have at least a very solid shot at creating an offer that will sell extremely well. Then, you test it, and see how it works. Today I answer a question from a subscriber about launching their videography business. But because I work from these base principles, you can insert videography for any other skill and get as much value from it. It’s about the thinking process — which I break down in this episode… https://youtu.be/Xjf31cGd_Ig (How to launch this client business? [Pick Roy's brain — Subscriber Question]) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🚀 https://www.breakthroughmarketingsecrets.com/lycb?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221014 (Launch Your Client Business Free Mini-Course) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221014 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221014 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221014 (CopyMentor 1-on-1 Coaching with Roy) There’s a right way and wrong way to impress new and potential clients… And, in fact, the way most people think about getting clients to like you is wrong. It doesn’t lead to them liking you as a peer, or respecting you as an expert and authority. Rather, if you follow the “common sense” advice to make clients like you… They’re likely to think about you the same as A GOOD EMPLOYEE. You become someone they can lean on, use to get what they want, and probably underpay relative to the value you create for them. There are some small, subtle differences in how high-value, highly-paid, highly-respected experts show up in their client relationships. And they make all the difference. The goal is still to make a good first impression. The difference is this first impression leads to a lot more respect and potential compensation down the road… https://youtu.be/S1qt0vN8AJE (3 Ways to Impress a New Potential Client) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ ✨ 🎁 https://www.btmsinsiders.com/courses/irresistible-offers?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221013 (Irresistible Offers: Designing Offers for Maximum Sales & Profits) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221013 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221013 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221013 (CopyMentor 1-on-1 Coaching with Roy) Lead generation doesn’t have to be hard. In fact, if you want to generate sales leads for your business or clients, it’s best to KEEP IT SIMPLE. It’s easy to over-complicate things. It’s easy to think more is better. But today, I want to dispel that myth. If you’re struggling to generate sales leads, you need to make it as SIMPLE as possible. Then, you can discover something really important. Those leads that you are trying to get… Do you have what they actually want? If you don’t, the simple approach to lead generation I share in today’s episode will reveal it fast — so you can fix it. And if you do, this simple approach will help you generate all the good sales leads you can put your message in front of… https://youtu.be/DIsyPKIUUdo' (How to Generate Sales Leads [SIMPLE Lead Generation]) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ ✨ https://www.btmsinsiders.com/courses/training-your-subconscious-success-mechanism?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221012 (Training Your Subconscious Success Mechanism) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221012 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221012 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221012 (CopyMentor 1-on-1 Coaching with Roy) What wish would you REALLY like to see fulfilled in your life? Is it a business you want to build? A next step in your career? Something else entirely? What if you could cast a “spell” and turn that into reality? I believe you can. As long as you include one more ingredient, often missed by those who follow The Law of Attraction. If you talk to most successful people, off the record, they’ll tell you they agree with this. It builds on the work of Neville Goddard, one of the world’s most-recognized teachers of “The Wish Fulfilled.” And turns it into a method for practically manifesting almost anything you want from life. https://youtu.be/jKE6IJF0IoE (Casting Spells & Manifesting Success [VAR Method + Neville Goddard]) Yours for bigger breakthroughs, Roy Furr PS: This one went deep — and ended up more than 38 minutes long. I hope you get a ton of value out of it. And if you want more like this, let me know.
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🎁 https://www.btmsinsiders.com/courses/irresistible-offers?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221011 (Irresistible Offers Course from Roy Furr) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221011 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221011 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221011 (CopyMentor 1-on-1 Coaching with Roy) One of the fastest, easiest ways to create more success as a copywriter is to improve the OFFER you’re selling… And if you think that as a freelance or contract copywriter, you don’t have the power to do this… Think again! The world’s best copywriters — the so-called “A-List” — do this ALL THE TIME. And, in fact, it’s one of the fastest, easiest ways to start getting results MORE like an A-list copywriter, and less like a novice. Find out how to make the offer better, more appealing to your market. In today’s episode, I share an inside look at how this is done inside the financial publishing industry — on nearly every project. Then I zoom out and give you an incomplete but still valuable mix of ideas on how you can “hack” client offers to increase the sales your copy generates. https://youtu.be/8exzVzeOQCI (How to "Hack" Your Client's Offer to Make More Sales (A-List Copywriter Secret)) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🤑 https://www.btmsinsiders.com/courses/high-ticket-copywriting-offers?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221010 (High-Ticket Copywriting Offers) 🧭 https://www.btmsinsiders.com/courses/copywriters-roadmap-building-core-offer?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221010 (The Copywriter's Roadmap To Building A Core Offer) ❓ https://www.breakthroughmarketingsecrets.com/ask?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221010 (Ask Roy Your Question) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221010 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221010 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221010 (CopyMentor 1-on-1 Coaching with Roy) If you want to get paid more as a copywriter, you have to do LESS… It’s another Mailbox Monday episode… And today’s question is from K, who has managed to build a 6-figure (actually, $150k) copywriting business with absolute hustle. And I have to give her a ton of respect, because it sounds like she’s doing it one smaller project at a time, through sheer determination and hard work. But that wears on you. And she’s realizing the work she’s doing is not always as fulfilling as she’d like it to be. So it’s time for something new. A transformation. But she’s not quite sure what to do. In today’s episode, I share specific steps to take. To transform her copywriting business from hustle & grind to one where she becomes THE EXPERT that her clients are hiring. Along with work that’s more fulfilling AND will get her more respect and higher pay per project. https://youtu.be/7yBSgygyRW4 (From Hustle & Grind to In-Demand Expert [High-Ticket Copywriting]) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 📘 https://amzn.to/3fv0kHp (Accelerated: A Guide to Innovating at the Speed of Change by Brian Ardinger) 🔗 https://www.ardinger.com (Learn more about Brian and his new book, Accelerated) 🎧 https://www.insideoutside.io (Weekly Podcast & Innovation Newsletter) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221007 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221007 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221007 (CopyMentor 1-on-1 Coaching with Roy) Innovate or die. That’s the reality of business today. It’s the reality of your marketing message and positioning. It’s the reality of your offers, your products and services. It’s the reality of entire business models and industries. And it applies as much to massive corporations as it does to the “garage” startup, trying to disrupt or create entire industries. Change has accelerated wildly — for years, and then even more so in the last two, as COVID shook the world and everything we knew as normal. And even in trying to find a post-COVID normal, all the forces of disruption and change are still as strong as ever. The question is: Will this be your undoing, or your advantage? Brian Ardinger is a leader within the Silicon Prairie startup community, and consults with everyone from aspiring entrepreneurs to billion-dollar public companies on innovation. He also just wrote the book Accelerated: A Guide to Innovating at the Speed of Change. And in this episode, we go deep into why innovation is NOT an option, and how to do it well to launch or grow your business — no matter the size. https://youtu.be/msNdNQZXmIs (Entrepreneurial Innovation with Brian Ardinger, Author of Accelerated) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🪑 https://www.btms.net/hotseatcopyreview?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221006 (Hot Seat Copy Reviews) 🔏 https://bookme.name/royfurr/copy-review-by-roy-furr?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221006 (Book Roy for a Private Copy Review) ⏩ https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221006 (High-Velocity Copywriting) 📺 https://youtube.com/watch?v=e2bb86rkeno (Billion-Dollar Copywriter David Deutsch [interview]) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221006 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221006 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221006 (CopyMentor 1-on-1 Coaching with Roy) I’m often paid $1,000+ to give this advice, in private copy review calls… When it’s needed, it’s the single-biggest way to improve a piece of copy. And it works in any industry, in any market, in any medium, with any message, for any offer. It’s not always comfortable to hear — because it CAN mean a lot of work. But if I’m giving you this advice, it probably means your copy won’t be profitable UNTIL you make the recommended edits. If there’s good news, it’s this: If you internalize this advice and USE IT, you likely won’t need it again next time. In fact, pretty much every piece of copy you write going forward will be automatically better, more persuasive, more profitable. What’s the advice? What — you think I’m gonna tell you here?! It’s revealed in today’s episode! https://youtu.be/NmzFijNUVRM (My #1 Most Common Copy Review Feedback) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ ⏩ https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221005 (High-Velocity Copywriting) 🔗 https://www.awai.com/2017/07/the-power-of-one-one-big-idea/ (The Power of One Article from Mark Ford/Michael Masterson [at AWAI]) 📺 https://youtu.be/_A-aizC4Wsk (Clayton Makepeace Copywriting Outline & Checklists) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221005 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221005 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221005 (CopyMentor 1-on-1 Coaching with Roy) It’s 1 of the 2 most powerful copywriting tips I got at my first AWAI Copywriting Bootcamp… Michael Masterson (pen name of Mark Ford) gave a presentation on “The Power of One” in copywriting. And it exposed a huge failure in how I wrote copy as a novice. Before that, I just wanted to throw anything and everything against the wall, to see what stuck. I piled on ALL the benefits, as early as possible. I gave my prospects EVERYTHING, and figured they’d choose what was most important to them. Nope, that’s not what good copywriters do… What GREAT copywriters do. Great copywriters always use “The Power of One” to focus their thinking and their writing. I explain how in today’s episode. https://youtu.be/7edAf8FmQDM ("Power of One" Copywriting [from Mark Ford/Michael Masterson & Roy Furr]) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ ✨ https://www.btmsinsiders.com/courses/training-your-subconscious-success-mechanism?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221004 (Training Your Subconscious Success Mechanism) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221004 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221004 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221004 (CopyMentor 1-on-1 Coaching with Roy) Do you ever struggle with a fear of failure? It’s not always obvious. … Sometimes it can be subtle — and show up as things like procrastination and avoidance, or even perfectionism. And in almost all cases, it’s holding you back… — From being your best self. — From living your best life. — From creating the career and business you want. I just heard this called the “Fear of Failure Syndrome.” And I KNOW it’s been something I’ve dealt with my entire life. So I decided to record this personal episode and share it with you, thinking maybe it would help. https://youtu.be/oaU-Qc2i9h4 (My Struggles with “Fear of Failure Syndrome” — and how to face it!) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221003 (Get Roy’s Daily Emails) ❓ https://www.breakthroughmarketingsecrets.com/ask?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221003 (Ask Roy Your Question) 📺 https://www.youtube.com/watch?v=tlH-0iWTBZc (What Makes a Perfect Copywriting Client? [Clayton Makepeace list]) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📙 http://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221003 (The Copywriter’s Guide to Getting Paid by Roy Furr) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221003 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20221003 (CopyMentor 1-on-1 Coaching with Roy) When you don’t have much experience yet, it can be hard to find and get your ideal copywriting client… Which is exactly the problem one of my subscribers ran into. I mentioned in an episode that you should lay out the criteria of your ideal client… And that’s when they hit the wall. — What if you don’t know what your ideal client looks like? — How can you define your ideal copywriting client? — And then, how do you go get them? Those are the answers I share in today’s Mailbox Monday episode… https://youtu.be/AjxW9wTq73o (How to get your ideal copywriting client (and know who they are)) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 👥 https://www.facebook.com/groups/thecopywriterclub (Join The Copywriter Club Facebook Group) 📥 https://thecopywriterclub.com/newsletter/ (Get The Copywriter Club by email) 💰 https://thecopywriterclub.com/how-much-copywriters-paid/ (The Copywriter's Definitive Guide to Pricing (How much do copywriters get paid?)) 🎧 https://thecopywriterclub.com/direct-response-copywriter-roy-furr/ (Roy Furr on The Copywriter Club podcast (from $2,000 to $20,000)) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220930 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220930 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220930 (CopyMentor 1-on-1 Coaching with Roy) Being a copywriter can be so isolating… If you’re a successful freelancer, often working from home all day, it’s easy to get disconnected. And even if you go out into the “real world” you can still feel like an alien trying to describe what you do. (I read an email recently from a copywriter who listed 8 different ways he tried to describe what he does to strangers — and none of them felt quite right.) Which is why when copywriters come together, we come out of our shells in a BIG way. I mean, pretty much the best place to be at a copywriting conference is the bar. And I’m not talking about the drinks. It’s the company. The camaraderie. The connection. And what you’ll often find is A-listers hanging out with complete newbies, sharing stories and hard-won lessons. Not from a place of trying to teach or persuade. It’s pure generosity. We’re in this together. Which is exactly what Kira Hug and Rob Marsh captured in The Copywriter Club. It’s like 14,000 copywriters walked into that bar together. (And nobody’s had too much — please don’t take the metaphor all the way! 😂) I don’t know exactly how they did it. Actually, I do, because I just interviewed them about it. But I didn’t. Now you get the chance to be a fly on the wall for the conversation, where we talk about the unparalleled community of The Copywriter Club… … How to build an audience and a community to grow your business… … Their top go-to copywriting techniques… … I ask which one — Rob or Kira — is the true secret to their success, and which is the slacker… … And we even address the rumor they met on Tinder. We had fun, and hopefully gave you some great takeaways! https://youtu.be/FnAOwjgt59w (The Copywriter Club Co-founders Rob Marsh & Kira Hug [Interview]) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🤩 https://docs.google.com/document/d/1BqFul8uohyz4ch6USkB2TZ9pp-R8B2yVWJOy7kI2gt4/edit?usp=sharing (Emotional Direct Response Copywriting ($97 until 9/30/22)) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220929 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220929 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220929 (CopyMentor 1-on-1 Coaching with Roy) If you sell investment products long enough, you’ll realize investors make a LOT of mistakes… The average investor under-performs the market, consistently and persistently. They buy and sell at the wrong times. They’re really not good at timing ups and downs. And professional money managers are really no better. Even when someone beats the market for a year or two, they invariably end up screwing it all up to the point where they would’ve been better off just buying a low-cost index fund. As a marketer and copywriter in this field, you learn some things. About investors — as the fallible human beings they are — and why they keep making the same dumb mistakes. This is relevant to today’s investment markets, but it’s also relevant to any emotional copywriting in any market or industry. https://youtu.be/FEPjUoA1iaY (Deep, dark secrets of an investment copywriter [emotional copywriting]) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🤩 https://www.btms.net/edrc?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220928 (Emotional Direct Response Copywriting ($97 until 9/30/22)) 🎵https://insighttimer.com/royfurr/guided-meditations/helix-rhythmic-music-for-flow-focus-and-concentration (Roy's Meditation Music on Insight Timer) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220928 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220928 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220928 (CopyMentor 1-on-1 Coaching with Roy) If you want to understand emotion and copywriting… Today’s episode could give you a huge breakthrough. Let me say this, as a little teaser… It’s NOT just about emotion. It’s about where that emotion exists in TIME. Connecting negative and positive emotions to the RIGHT POINT on the timeline of the prospect’s life has a lot to do with how persuasive you’ll end up being. That might sound a little heady. But what I share in today’s episode should make it super-clear. And could lead to much higher sales and conversions for you. Check it out… https://youtu.be/PW0hH3_Nt-w (Emotional copywriting: Past failures vs. future success) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ ✨https://www.btmsinsiders.com/courses/training-your-subconscious-success-mechanism?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220927 (Training Your Subconscious Success Mechanism) 🎵https://insighttimer.com/royfurr/guided-meditations/helix-rhythmic-music-for-flow-focus-and-concentration (Roy's Meditation Music on Insight Timer) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220927 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220927 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220927 (CopyMentor 1-on-1 Coaching with Roy) This morning, I was in my 1,887th consecutive daily meditation session when I realized… This is something I find REALLY VALUABLE in my life… And yet I don’t talk about it very much. Huh. So — why not create an episode for you? That’s when I grabbed my journal and wrote, “Meditation for ADHD Copywriters.” Okay, odd that I threw ADHD in there, but it made sense to me. Because one of the MAJOR benefits of meditation, for me, has been… All the symptoms that made me diagnosable with ADHD: Inattentive have become much more manageable… AND I believe it’s made my life and success as a copywriter easier. So, let’s go with that! Today’s episode is relevant whether or not you’re a copywriter — and whether or not you have ADHD. It’s about meditation, from the perspective of an ADHD-diagnosed copywriter. https://youtu.be/BiLd3XpxFH0 (Meditation for (ADHD) Copywriters…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🚀 https://www.breakthroughmarketingsecrets.com/lycb?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220926 (Launch Your Client Business FREE Mini-Course) ❓ https://www.breakthroughmarketingsecrets.com/ask?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220926 (Ask Roy Your Question) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220926 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220926 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220926 (CopyMentor 1-on-1 Coaching with Roy) He’s struggling to get clients… And he wants to know if his marketing is just bad… OR if it’s possible there’s no real market there, that what he wants to sell isn’t something buyers want. This is a really important question to answer… Because if you are feeling like you totally suck at marketing… BUT really, there’s no market there to respond… Well, you could spend years of fruitless effort chasing your tail, when really you just needed to go hang out in a different market. Alternatively, if there is a market — a bunch of buyers — it would be great to know a method that gets you clients, assuming they’re there to get. Today’s episode answers a subscriber question about this… And breaks down a simple-yet-powerful method to test a market for 1-on-1 services THEN turn success into a complete client-getting offer. https://youtu.be/nZiL1aO5Bi8 (Struggling to get clients? … Is it your MARKETING, or your MARKET?) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🎁 https://www.davidldeutsch.com (Copywriting from A to Z: 26 Ways to Boost Response [Free Gift from David Deutsch]) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220923 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220923 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220923 (CopyMentor 1-on-1 Coaching with Roy) David Deutsch is one of the greatest copywriters working today… An A-lister among A-listers. He has personally written copy that has generated over $1 billion in sales, often $29, $39, $49 at a time. He came up in the heyday of direct mail, working on sales letter packages and magalogs with many of the biggest direct response marketers in the world… Especially Boardroom/BottomLine, Rodale, Phillips Publishing brands InvestorPlace and Healthy Directions… And has worked with more recent giants including Agora, Soundview, Barton Publishing, Holden Hippo’s Beverly Hills, MD, and more. Now don’t be mistaken here… While his origins were in direct mail, he is decidedly NOT stuck in the past. David has continued to have success, year after year, in any media you can use to deliver a sales message — especially text and video sales letters on the internet. As David once told me, "Roy, I offer clients results. If it takes a limerick to get them results I'll write a limerick." I believe he’s been so WIDELY and WILDLY successful specifically because of this flexibility AND his focus on the thinking BEHIND writing copy and creating successful marketing. As I’ve often taught, the right principles and strategy can easily be adapted to fit any media and technology. Ultimately we’re still humans selling to humans. And David is incredibly good at selling to humans. Which is why I feel so fortunate to be able to share with you today’s episode, my interview with David, on some of the most important lessons we can learn from his $1 billion in copywriting success. https://youtu.be/e2bb86rkeno (Enjoy my interview with Billion-Dollar Copywriter David Deutsch!) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🎁 https://www.btmsinsiders.com/courses/irresistible-offers?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220922 (Irresistible Offers: Designing Offers for Maximum Sales & Profits) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220922 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220922 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220922 (CopyMentor 1-on-1 Coaching with Roy) It almost got me fired… I thought the training itself was great. Useful. Helpful content. But as an offer? As something that was worth our business investing a ton of money and energy into selling? Well, it was destined for failure. But the guy who approved my salary and signed my paychecks didn’t agree with me. He wanted this to be an excellent offer. He wanted this to be his best-seller. And he threatened to fire me if I didn’t make it so. Which, for the sake of continuing to have food on the table… Well, it had me sweating bullets. In today’s episode, I share that story, and its outcome… Plus a unique perspective on creating offers — for direct response marketers, or really any business.
https://youtu.be/e_eFEqtnLVQ (How to Create Offers that Sell…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 💵 https://www.btmsinsiders.com/courses/zero-to-100k?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220921 (Zero to $100k: How to build a six-figure business) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220921 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220921 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220921 (CopyMentor 1-on-1 Coaching with Roy) Are you worried about the economy today? Are you concerned about inflation, recession, or the market falling? Are you worried about how that might affect YOU? Today: I decided to pull out the stops and talk about the economy with you. And while I talk about some pretty heady stuff, I’m still focused on my #1 goal… Helping YOU achieve your financial goals. In the context of all of this, I want you to remember… No matter which way the BIG economy goes, you have an opportunity to create your own personal economy. Which suggests the title of today’s episode… https://youtu.be/TiYlCeR5444 (Create your own PERSONAL economy [entrepreneurship]) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🎧 http://www.freescientificadvertising.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220920 (Free Audiobook: Scientific Advertising by Claude Hopkins) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220920 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220920 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220920 (CopyMentor 1-on-1 Coaching with Roy) Does direct response marketing still beat brand advertising? This battle is as old as time… One one side, the direct response guys and gals, insisting your advertising has to justify itself with money in the bank… On the other, the image advertisers, who insist that your brand’s image is all-important to consumer decision making. And let’s be real: We kinda hate each other, don’t we? But is that righteous indignation or holier-than-thou mudslinging? Here’s my current thoughts, in light of today’s media and marketplace, in September 2022… https://youtu.be/GUjU1S16tlg (Direct Response vs. Brand Advertising [the winner is…]) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ ⏩ https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220919 (High-Velocity Copywriting Course) ❓ https://www.breakthroughmarketingsecrets.com/ask?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220919 (Ask Roy Your Question) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220919 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220919 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220919 (CopyMentor 1-on-1 Coaching with Roy) Here’s Rule #1 to getting attention on your marketing and content… Don’t make it about you. Seriously. Your prospect doesn’t care about you and what you want. They don’t care about your interests and priorities. They don’t care about your business, or your products. And in a world that has “an ever-decreasing attention span,” as one of my subscribers described it, you can’t mess around with talking about things that don’t capture your prospect’s attention. What captures your prospects’ and readers’ attention? I packed today’s episode with examples and how to use them. https://youtu.be/L_DunGTksDI (How To Capture Attention With Your Marketing & Content) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🎉 https://www.btmsinsiders.com/courses/small-work-big-productivity?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220916 (Small Work, Big Productivity) 🧭 https://www.btmsinsiders.com/courses/training-your-subconscious-success-mechanism?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220916 (Training Your Subconscious Success Mechanism) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220916 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220916 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220916 (CopyMentor 1-on-1 Coaching with Roy) “Time management” is really a stupid idea… Yes, I know there are entire bookshelves and billion-dollar software industries dedicated to it. And yes, I use a calendar, and plan my days, and do all that crap that “time management” experts tell you to do. In fact, I probably do more of it than ever. BUT… It’s NOT time management — and thinking you’re going to manage the hours, minutes, and seconds only makes your life HARDER… If you don’t recognize that you can’t manage time, there’s something else you have to manage first… (Warning: This episode got deeper than I expected. I even talked about “Psychic Alchemy.”) https://youtu.be/mkihdBhSLFU (Check it out: There's no such thing as "Time Management") Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 📕 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220915 (The Copywriter's Guide to Getting Paid) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220915 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220915 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220915 (CopyMentor 1-on-1 Coaching with Roy) He was researching how to become a copywriter… … When he stumbled on this book on Amazon… … The book that would change his life. Then today he ran into me on FocusMate… And recognized me… And he was so excited to tell me about it. What was this book that helped him become a copywriter — and completely changed his life? Well, I’m going to be a tease, and make you check out today’s episode for the big reveal… https://youtu.be/VEDUHGklOO4 (The book that changed this copywriter's life...) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 👁🗨 https://www.btmsinsiders.com/courses/6-step-belief-shifting-framework?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220914 (The 6-Step Belief-Shifting Framework) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220914 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220914 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220914 (CopyMentor 1-on-1 Coaching with Roy) That was a FUN copywriter call… At the end of two hours, completely breaking down a new project with a copywriter I’m working with, he said… "It's cool to see you turn water into wine..." What was it that made him think I worked this… Copywriting miracle? And if you want to work marketing and copywriting miracles, too? How can YOU turn water into wine? Well… While respecting client confidentiality, I’m sharing the story of the call in today’s episode, and how you can start working miracles! https://youtu.be/K8bE8sADu1U (Today’s episode: Copywriting Miracle! Turning water into wine...) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 📺 https://self-publishingschool.com/royfurr (Watch Now: How to Write and Publish Your Book in 90 Days) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220913 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220913 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220913 (CopyMentor 1-on-1 Coaching with Roy) Books are a powerful tool for getting clients and customers… I’m sure you’ve heard it said before… She’s/he’s “the expert” because she/he “wrote the book on the topic.” It’s so ingrained in how we think about books. Just knowing someone wrote the book — even if we don’t know if it’s good or not — instantly elevates their authority status in our eyes. If you want credibility in a market, a (relatively) easy hack to get it is to write a book. But that’s just the beginning. Because a book is also a powerful way to get clients and customers. I recently brainstormed 10 different ideas you can use to get clients and customers with a book, and run through the list in today’s episode, appropriately titled… https://youtu.be/uqZbEo2MQ8Y (10 ways a book can get you clients and customers!) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ ✍ https://www.breakthroughmarketingsecrets.com/ecs?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220912 (13 Essential Copywriting Skills: Free Video Training Series) 🗺 https://www.btmsinsiders.com/courses/copywriters-roadmap-building-core-offer?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220912 (Copywriter's Roadmap to Building a Core Offer) ❓ https://www.breakthroughmarketingsecrets.com/ask?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220912 (Have a question for Roy? Ask it here…) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220912 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220912 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220912 (CopyMentor 1-on-1 Coaching with Roy) Does it even make sense to get started as a copywriter today, with all the competition? And if it does make sense — how can you set yourself up for success ASAP? Because I speak to literally thousands of copywriters around the world… Some pros who’ve been in the game for a very long time, and some brand new to our strange little world… I get questions like this all the time. So for today’s Mailbox Monday I grabbed 4 recent questions along these lines… And mashed them all up into one episode… https://youtu.be/fkBHduXjMlY (Getting Started in Copywriting in Fall 2022 [still worth it? & if so, how?]) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🚀 https://www.breakthroughmarketingsecrets.com/lycb?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220909 (Launch Your Client Business — FREE Mini-Course) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220908 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220909 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220909 (CopyMentor 1-on-1 Coaching with Roy) This could be one of the dumbest LinkedIn prospecting DMs I’ve ever gotten… Seriously, this guy immediately destroyed my trust. And you’d think he’d have seen it coming. You’d think he wouldn’t have done it. Especially with so clear and easy of a way for me to verify that what he was saying was clear and utter B.S. Now, I don’t think YOU would do this. But let it serve as a fair warning. Whether you’re trying to get clients and leads on LinkedIn… Or doing cold email… Or doing cold DMs on Facebook or Instagram or wherever else you might chase clients… Don’t do what this guy did! (Oh, and make sure you stay tuned through the part of the episode where I talk about the 2 things that must be true for prospects to respond.) https://youtu.be/EemJFHt-GOg (LinkedIn Prospecting FAIL (don't do this!)) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ ✨ https://www.btmsinsiders.com/courses/training-your-subconscious-success-mechanism?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220908 (Training Your Subconscious Success Mechanism) 🎁 https://www.btmsinsiders.com/courses/irresistible-offers?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220908 (Irresistible Offers) 🔗 https://www.breakthroughmarketingsecrets.com/blog/10x-affirmations-that-are-not-total-bs/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220908 (Article: 10X affirmations (that are not total BS)) 📕 https://amzn.to/2KoymMX (Book: The 10X Rule by Grant Cardone) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220908 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220907 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220907 (CopyMentor 1-on-1 Coaching with Roy) I don’t really like Grant Cardone — but there’s a lesson from The 10X Rule that’s stuck with me… In fact, I think of it OFTEN. Including today, when I’m scheduled to be interviewed by an entrepreneur who has also interviewed Grant Cardone… As well as Gary Vaynerchuk, Amy Porterfield, Pat Flynn, Billy Gene, John Lee Dumas, and others. What’s that lesson? Well, it’s one of the 32 10X Success Principles he lays out in that book. And that I turned into 32 10X affirmations as soon as I read it. I share the lesson and how you can use it in today’s episode… https://youtu.be/dciO9qZXrP4 (Say YES, figure it out later [Grant Cardone 10X Lesson]) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🎭 https://www.btmsinsiders.com/courses/emotional-direct-response-copywriting?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220907 (Course: Emotional Direct Response Copywriting) 📕 https://amzn.to/3cQzysi (Book: Method Marketing by Denny Hatch) 🔗 http://dennyhatch.blogspot.com/2022/08/166-blog-post-tuesday-30-august-2022.html (Article: America's Greatest Data-Driven Campaign) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220906 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220907 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220907 (CopyMentor 1-on-1 Coaching with Roy) I had unexpected inspiration to talk about emotions in copywriting today… I mean, when you’re a direct response copywriter… Any day is a good day to talk about emotion! Because understanding your prospect’s emotion — and how to direct it toward the purchase decision — can be extremely lucrative for those of us in persuasion. But I ended up clicking on a recent article about Harry Truman’s 1948 presidential campaign… And BAM, I was smacked with a powerful list of emotions to use in marketing. So today we’re going to talk about those emotions, that political campaign, and a unique and personal connection I have to President Truman. https://youtu.be/s8Gv-f0iA0c (Discover the 7 Emotional Hot Buttons for your Copywriting & Marketing in today’s episode!) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🧠 https://www.btmsinsiders.com/courses/training-your-subconscious-success-mechanism?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220906 (Course: Training Your Subconscious Success Mechanism) 📰 https://www.psychologytoday.com/us/blog/insight-therapy/202209/the-most-important-question-in-therapy (Article: The Most Important Question in Therapy) 📘 https://amzn.to/3QsRw1O (Book: The Molecule of More by Dr. Daniel Z. Lieberman and Michael E. Long) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220906 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220906 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220906 (CopyMentor 1-on-1 Coaching with Roy) Ugh! Procrastination is the worst… I feel you. And I want you to know: You are not alone. If you’ve ever noticed yourself just procrastinating, avoiding work, not doing the things you know you need to do… And you WANT TO get back to being productive but you just can’t… You should know: What you’re going through is a UNIVERSAL human experience. But it’s not about the work itself. And it’s not about some character flaws you have. It’s about something deeper. It’s about what procrastination lets you gain. In today’s episode I dive into why we procrastinate and how to avoid it… With one powerful question I picked up from a therapist, plus a fascinating book on how dopamine works in our brain. https://youtu.be/PdKxCoGSm-w (Why do we keep procrastinating?) Yours for bigger breakthroughs, Roy Furr
“You want to know what I can do for you? Here’s my book…” If you want to be seen as an expert — and get clients as a result — write a book. Seriously. It’s a pretty simple equation… Published Book = Instant Credibility. And at this point, if it LOOKS professionally published, it does the job. Yes, for people who pay attention, there is a credibility boost for going through a major publisher. But that’s also a huge headache that delays the process for months or years, and requires you to give up creative control (often making the book less effective as a marketing tool). But how do you do it? On Wednesday, at 1 PM Eastern, I’m co-hosting a free workshop on How to Write and Publish Your Book in 90 Days with Matt Emmorey of Self-Publishing School.
https://self-publishingschool.com/royfurr (Reserve your spot to join us live) With that coming up… Plus the fact that it’s the Labor Day holiday in the US… I figured instead of recording a new episode on the holiday, I’d use this as an opportunity to share this interview I did with Chandler Bolt, the founder of Self-Publishing School… On how business books can be used to generate millions in revenue. https://youtu.be/XmHaDq4UfT4 (Here’s my interview with Chandler Bolt from Self-Publishing School.) If you’re serious about getting your book published FAST (so it can start getting you clients), make sure to join us for that free workshop on Wednesday. Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 📕 http://www.ultimatesellingstory.com (The Ultimate Selling Story by Roy Furr) 🎧 https://amzn.to/3wIQI1z (The Hero's 2 Journeys by Michael Hauge & Christopher Vogler) 📘 https://amzn.to/3e7pKdJ (The Hero with a Thousand Faces by Joseph Campbell) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220902 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220902 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220902 (CopyMentor 1-on-1 Coaching with Roy)https://youtu.be/fvDGnze8fa8 Here’s a FUN little lesson about story telling and story selling… … Using The Hero’s Journey… AND what I call The Hero’s Journey of Story Selling. I found this funny picture circulating around the internets… About Star Wars and Harry Potter… And how they’re THE SAME STORY. Which, if you know anything about storytelling, is totally true! … Even though they’re also clearly NOT the same story. In copywriting, we do this all the time, too. We may use an outline, template, or framework for our story selling and other copy, to make sure we follow the deep structure of copy that works. But we also have the freedom and flexibility to tell whatever story we wish to tell, on top of that structure. Anyways, this is me kinda geeking out. But it’s also fun and informative, too. https://youtu.be/fvDGnze8fa8 (What Star Wars & Harry Potter can teach you about Copywriting) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ ⏩ https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220901 (High-Velocity Copywriting course) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220901 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220901 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220901 (CopyMentor 1-on-1 Coaching with Roy) “Delete this whole intro section of your copy. It won’t work.” So many times when clients pay for my $1,250 copy review service, they just want me to beat them up. Pummel them to smithereens. Take that red marker to their copy, and tell them what is terrible. I used to HATE that for my writing. Honestly, a part of me still does. But I know now: So much of what we write SUCKS. (But we don’t have the emotional fortitude and internal honesty to admit it.) Especially in the beginning of our copy — when we’re trying to get attention. Especially in today’s environment — when the entire internet is optimized to suck our prospect’s attention into a black hole of dopamine drunkenness. That’s why you MUST become a master of hooks — the topic of today’s episode. https://youtu.be/aOI61gqmi40 (You have 5 seconds to get my attention... [copywriting HOOKS]) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 💪 https://www.btmsinsiders.com/courses/small-work-big-productivity?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220831 (Small Work, Big Productivity) 💸 https://www.btmsinsiders.com/courses/copywriting-royalties-and-pay-for-performance?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220831 (Copywriting Royalties and Pay for Performance) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220831 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220831 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220831 (CopyMentor 1-on-1 Coaching with Roy) I just bought an office! Well, not just me… My wife and I, through a new company created for this purpose. It’s been a ton of work up front, but in the end this should be yet another in our multiple streams of income… And yet another method of wealth accumulation. So I thought today I could use this news as a good excuse to share some thoughts on making money — specifically leveraged and passive income… And how you can enjoy… https://youtu.be/6YMqXNsLtmU (Multiple Streams of Income!) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🌱 https://www.btmsinsiders.com/courses/content-marketing-to-grow-your-business?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220830 (Content Marketing to Grow Your Business) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220830 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220830 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220830 (CopyMentor 1-on-1 Coaching with Roy) Call me SHOCKED — and dripping wet with sarcasm… Google has declared they’re doing a “Helpful content update” to their search results algorithms. Since when is it news that Google wants helpful content for their users? Since when is it news that Google doesn’t want you to game the system to show up higher in the search results? I mean… C’mon people! And yet, that’s EXACTLY what’s going on. I don’t normally talk about SEO. For reasons I talk about in today’s episode. But this latest “Helpful content update” from Google is both BIG and confirms what I’ve taught about SEO for a long time (whenever I have mentioned it). And so I thought it would be worth revisiting SEO in the context of this update in today’s episode… https://youtu.be/PWH5FkPH7rY (Google Slap strikes again!) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🚀 https://www.breakthroughmarketingsecrets.com/lycb?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220829 (Launch Your Client Business Free Mini-Course) 🤝 https://www.btmsinsiders.com/courses/client-getting-blueprint?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220829 (The Client-Getting Blueprint) 📈 https://www.btmsinsiders.com/courses/build-your-email-list-for-marketing-and-sales?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220829 (Build Your Email List for Marketing and Sales) 🎁 https://www.btmsinsiders.com/courses/irresistible-offers?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220829 (Irresistible Offers) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220829 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ❓ https://www.breakthroughmarketingsecrets.com/ask?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220829 (Ask Roy your question) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220829 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220829 (CopyMentor 1-on-1 Coaching with Roy) Today I got a mash-up question about how to sell coaching services… Including… → How to create an email list and get people to sign up? → How to drive traffic to the email list? → Should you (or should you not) offer free coaching? And more… And a mash-up question gets a bit of a mash-up answer. Including the #1 thing you should do BEFORE you start any kind of marketing for coaching services. With that, I’ll just encourage you to dive into today’s episode, titled… https://youtu.be/yYRd6d6uPoM (How to Sell Coaching Services!) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🔗 https://www.justinblackman.com (Hone your voice: Write More Personality-er (comedy + conversion)) 🔗 https://www.writelikeanyone.com (Mirror your clients voice: Write Like Anyone (brand voice framework)) 🔗 https://www.prettyflycopy.com (Work with Justin Blackman: Pretty Fly Copy) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220826 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220826 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220826 (CopyMentor 1-on-1 Coaching with Roy) Justin Blackman is a copywriter who is SERIOUS about FUN… I mean, how often do you get to conduct an interview where you get to talk about… “The scientific approach to developing an interesting personality…” ??? That was a bit tongue in cheek, but totally on point for what we talked about. How YOU can Write More Personality-er… (h/t to Justin’s course.) Not only that, but WHY you should do more personality-driven marketing… For the sake of increasing customer engagement, conversions, and profits. (You didn’t think I was accidentally slipping into feel-good image and branding for its own sake, did you?) This was a truly fun interview that went places I didn’t expect, and I hope you enjoy it as well! https://youtu.be/9kXQQmLkKcY (Writing More Personality-er Marketing Copy with Justin Blackman…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🙋♂️ https://www.btmsinsiders.com/courses/build-your-email-list-for-marketing-and-sales?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220825 (Build Your Email List for Marketing and Sales) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220825 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220825 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220825 (CopyMentor 1-on-1 Coaching with Roy) I just had someone coming to me, trying to convince me to offer you something that he said would make YOU a lot of money… He said if I offered it to you, you’d be a huge email marketing success… And that I could make a lot of money, and he would, too. The only problem is… Well, I HATED what this guy wanted me to offer you. He’s basically a spammer. And if you buy into the promises that guys like this make, you WILL NOT build a successful business for the long-term (even if you might make a little money in the short term). The full story and some big-picture email marketing and business lessons in today’s episode… https://youtu.be/MzIA47ymmOQ (Stupid Spammers [Can you believe he did this?]) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 💪 https://www.btmsinsiders.com/courses/small-work-big-productivity?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220824 (Small Work, Big Productivity) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220824 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220824 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220824 (CopyMentor 1-on-1 Coaching with Roy) Freelancers — especially “creatives” — notoriously suck at planning and organization… I’m sorry, it’s the truth. But here’s another truth. If you want to make big money in your client business — especially if you’re doing project-based work… You 100% need to nail project planning. Because it will help you take on higher-ticket, higher-value, more profitable projects. It will help you charge more, and get paid more for your work. And it will attract higher-quality clients, with bigger opportunities for success. That’s why today’s episode is all about… https://youtu.be/KuWBx_iLYyQ (Project Planning for Freelancers!) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 💻 https://www.btmsinsiders.com/courses/webinars-that-sell?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220823 (Webinars That Sell [a sophisticated webinar campaign strategy]) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220823 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220823 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220823 (CopyMentor 1-on-1 Coaching with Roy) I first heard Dan Kennedy refer to a specific type of marketing campaign as “sophisticated.” He associated it with marketing campaigns that would make MORE money from the same audience, with the same offer. The difference earning the “sophisticated” descriptor is in how the campaign is structured and executed. → First, I internalized this in principle. Meaning, I agreed that Dan’s definition of a sophisticated campaign could make more money. → Then, I implemented it in practice. Meaning, I pushed clients to work with me to create these sophisticated campaigns. And even from the earliest of these campaigns I ran, I had HUGE success. For example, a sophisticated webinar campaign I created made 4X as many sales as the client set as the goal and expectation. And if you’re anything like me… You’ll learn to love this sophisticated approach from the first time you use it. https://youtu.be/Do1LosLpJUg (Here’s the secret to "Sophisticated" Marketing Campaigns…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 😎 https://www.btms.net/ecp?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220822 (Email Copywriting Prompts Special Offer) ❓https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220822 ( Ask Roy Your Question) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220822 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220822 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220822 (CopyMentor 1-on-1 Coaching with Roy) There’s so much storytelling in email marketing that just misses the mark… Here’s how I see it… Novice copywriters see the “gurus” they follow telling a bunch of stories. Some are really well-told, interesting stories. Some are even CINEMATIC! And they perceive that what this guru is doing is working (whether that’s actually true or not). Further, they perceive that what this guru is doing is “best practices” (whether that’s actually true or not). And yet further still, this guru reinforces the prospect’s perception, because it’s in the guru’s financial interest to say, “Everything I do is the best ever for everyone and it works so amazing and you should tithe to me 10% of all the dollars you make to worship study at my feet.” So novice copywriter ATTEMPTS to copy the guru by trying to tell the bestest, most exciting story they can. Then they get to the point where the story is done and they actually need to transition into asking the reader to take action. … Making the completely unrelated story relate to their CTA or offer. UH-OH. “How do I transition from THAT STORY into my CTA?” novice copywriter wonders to themselves… (This is doubly worse if this is for a client, as now they’re sweating about client approval, too.) Which brings me to today’s Mailbox Monday question, about… How to transition in your storytelling marketing emails to actually get the prospect to click. The answer is in today’s episode, aptly titled… https://youtu.be/rBE6tdaXdcQ (Email Copywriting Transitions [Email Marketing & Storytelling].) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🎁 https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2022/08/BULLETS-INSPIRATION_Lori-Haller-Designing-Response.pdf (FREE Gift from Lori: Copywriting Bullets) 🔗 https://www.linkedin.com/in/lori-haller-b2840717/ (Follow Lori Haller on LinkedIn) 🔗 https://www.lorihaller.com (Lori’s Website — Designing Response Agency) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220819 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220819 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220819 (CopyMentor 1-on-1 Coaching with Roy) Lori Haller is one of the world’s best graphic designers when it comes to design that actually increases conversion rate and response… She’s worked with the very best clients including Hyatt Hotels, Kay Jewelers, Forbes, The Motley Fool, Oprah Winfrey’s O’s Big Book of Happiness, Procter & Gamble, The Agora Companies, and National Geographic… And even the legendary Gary Bencivenga! She’s also a dear friend from my earliest time in this industry… And someone I’m extremely excited to share with YOU! We sat down and discussed graphic design in marketing… But I want you to pay attention during this interview. Because about 90% of the time, we were NOT talking specifically about design, design techniques, or anything like that. Because Lori, like most A-list superstars, focuses on PRINCIPLES and STRATEGIES first. So by learning the principles and strategies she uses to make design decisions, you have an opportunity to install the thinking that works, no matter the design situation. My interview with Lori is today’s episode… https://youtu.be/ScQzdpTKqKc (Superstar graphic designer Lori Haller shares design secrets to boost response…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 📘 https://www.breakthroughmarketingsecrets.com/8020?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220818 (Perry Marshall 80/20 Sales and Marketing Book [affiliate link]) 📝 https://www.perrymarshall.com/marketing-cheatsheet/ (80/20 Cheat Sheet from Perry Marshall) 🚀 https://www.breakthroughmarketingsecrets.com/lycb?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220818 (Launch Your Client Business Free Mini-Course) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220818 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220818 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220818 (CopyMentor 1-on-1 Coaching with Roy) Perry Marshall’s THINKING about sales and marketing is some of the best… Including his 5 power sales disqualifiers — a list found in his book, 80/20 Sales and Marketing — that I reflect on in today’s episode. But don’t take my word for Perry’s genius. From Jay Abraham: "Perry Marshall is a certifiable genius in his intellect, and his understanding of far more than mere marketing." From Dan Kennedy: "If you don’t know who Perry Marshall is—unforgivable. Perry’s an honest man in a field rife with charlatans." Perry has become a friend and client, but first I was a student. And in today’s episode I think you’ll see why I continue to learn all I can from him. https://youtu.be/TQPSiknK8mg (Perry Marshall's 5 Power Disqualifiers [from 80/20 Sales and Marketing]...) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 💵 https://www.btmsinsiders.com/courses/high-ticket-copywriting-offers?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220817 (High-Ticket Copywriting Offers [Live Training August 18th, 2022]) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220817 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220817 (The Copywriter's Guide to Getting Paid) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220817 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220817 (CopyMentor 1-on-1 Coaching with Roy) If you want a lucrative copywriting career, it pays to position yourself well. A well-positioned copywriter finds ample demand for their services… Far more demand than they have supply of time… Attracts high-paying clients… And generates a high income as a copywriter… If you want that to be you, it’s about positioning yourself in the minds of those clients willing and able to pay you well. There are 3 keys to doing that, revealed in today’s episode, on… https://youtu.be/3H2Dh52umCs (Positioning yourself as a copywriter and earning a high income.) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ ⏩ https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220816 (High-Velocity Copywriting (including Clayton Makepeace Outline bonus)) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220816 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 🔗 https://www.breakthroughmarketingsecrets.com/blog/the-dimensionalized-benefits-technique-i-learned-from-clayton-makepeace/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220816 (My original BTMS article on Clayton Makepeace's Dimensionalized Benefits technique) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220816 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220816 (CopyMentor 1-on-1 Coaching with Roy) It’s one of the most powerful and impactful copywriting techniques I learned from Clayton Makepeace… And that’s saying a lot, considering how impactful Clayton was on my career. (Including giving me the outline I used to write my first million-dollar copywriting winners.) The technique, which I got from an essay in Clayton Makepeace’s The Total Package, was to identify the Dimensionalized Benefits for your product or service. I recently heard from a subscriber that their copywriting coach is using an article I wrote about Clayton’s Dimensionalized Benefits Technique as a lesson and exercise… So I figured it was finally time to teach it in my daily Breakthrough Marketing Secrets. So, without any further ado — dive into today’s episode and discover… https://youtu.be/YbN5kE2T1VU (The Clayton Makepeace Dimensionalized Benefits Technique…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🤝 https://www.btmsinsiders.com/courses/client-getting-blueprint?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220815 (The Client-Getting Blueprint) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220815 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ❓ https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220815 (Ask Roy Your Question) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220815 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220815 (CopyMentor 1-on-1 Coaching with Roy) A new subscriber asked about FEAR in the selling process… Specifically, when fear comes up around your offer. — Maybe in the past they’ve bought a product or service like yours before. — Maybe they’ve tried to work with a service provider like you, and not had a lot of luck. — Maybe they’ve been let down by similar promises. And they really can’t tell the difference between what you’re offering and what came before. So all the negativity and fear and anxiety from those past purchases is being carried forward… And YOU are not trusted. If you ignore it, you will not get the sale. (Rightfully so.) So how do you tactfully, professionally confront that fear in selling? It’s about process, and guiding them through the buying decision in a way where you handle the fear in the best way possible. That’s what I share in today’s episode, with a few guides, including a cool tool from Dan Sullivan called the Impact Filter. https://youtu.be/EEU01Wn_zSU (This will make you better at sales.) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🧠 https://www.btmsinsiders.com/courses/training-your-subconscious-success-mechanism?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220812 (Training Your Subconscious Success Mechanism) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220812 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220812 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220812 (CopyMentor 1-on-1 Coaching with Roy) If you’re looking for motivation, don’t just turn to positive thinking… YES, there’s some power in deciding what you want, and going for it. Reassuring yourself along the way. “I can do it. I AM powerful!” But if you are pushing away DARK EMOTIONS swirling around inside of you, you might be doing yourself a disservice. Because there’s at least one dark, negative emotion that you see in SO MANY high achievers, it can make you wonder if it’s almost required for success. For those who learn to channel it, it’s fuel for the FIRE. And you certainly don’t need to fear it. Remember Carl Jung’s quote: “One does not become enlightened by imagining figures of light, but by making the darkness conscious.” https://youtu.be/rliMcGP7als (Discover the DARK SIDE emotion that motivates high achievers in today’s episode…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🥇 https://www.btmsinsiders.com/courses/pinnacle-performance-habits?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220811 (Pinnacle Performance Habits with Joseph Rodrigues) ⏩ https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220811 (High-Velocity Copywriting Course) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220811 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📕 https://amzn.to/3BYWoYW (The Checklist Manifesto by Atul Gawande (Amazon)) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220811 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220811 (CopyMentor 1-on-1 Coaching with Roy) Do you really want to scale your work and income and make a lot of money? You won’t do it JUST by getting better at your skill. (At least, that path is limited.) In fact, if you’ve ever wondered why so many people who have LESS SKILL make MORE MONEY, it’s probably because they’ve mastered this… Building processes and systems that make their skill more efficient, effective, predictable, and scalable. Oftentimes a much lower-value skill that is turned into a system or process will create far more value in the long run than just one person mastering a more complex, difficult, and higher-value skill. But even in the short run, if you have no aspirations of building some huge business with a whole team or staff doing the work… It can pay off big for you to start creating and implementing processes and systems. That’s the topic of today’s episode. https://youtu.be/Y1ELD-946cs (The Moneymaking Power of Processes & Systems.) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 📧 https://www.btms.net/ecp?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220810 (Email Copywriting Prompts) 🔗 https://www.btmsinsiders.com/collections/email-marketing?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220810 (Email Marketing Category of BTMSinsiders Training) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220810 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ❓ https://www.breakthroughmarketingsecrets.com/ask?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220810 (Ask Roy Your Question) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220810 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220810 (CopyMentor 1-on-1 Coaching with Roy) What if you had to write copy for a niche, topic, or subculture you’re just not connected with? This is a very real problem. And I think it comes up pretty often — especially if you’re in an agency or similar situation where you’re in even less control over who you’re writing for. … Then again, I think pretty much ALL of us copywriters have taken on a project or two from a client where we’re really not a fit for their market, just because they had money to give us. (I know I have.) Anyway, I had a subscriber ask this. We’ll call her J. She said she’s writing in the motorcycle market. And she’s not a biker… Or motorcyclist… Or whatever they call themselves! In today’s episode I share my reply and how I’d handle this challenge. https://youtu.be/IMirICN1280 (Copywriting Challenge: Writing emails for a niche I don't know...) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 📈 https://www.btmsinsiders.com/courses/strategic-email-marketing-for-copywriters?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220809 (Strategic Email Marketing for Copywriters) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220809 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220809 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220809 (CopyMentor 1-on-1 Coaching with Roy) I made 4 days’ worth of sales in under 4 hours, last night after I went to bed… That’s the power of today’s email marketing tip to increase your sales. It’s something I now aim to do on every email marketing campaign. And it consistently works just like this. You run a good enough email marketing campaign… And in the last few hours, the sales pile in. Often doubling your sales from the campaign before it. (I actually demonstrate this with 3 case studies in addition to this most recent campaign.) The best news? It’s actually really simple… https://youtu.be/kRZskC5qVcg (Check out today’s episode for my #1 email marketing tip to increase sales…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220808 (The Copywriter’s Guide to Getting Paid) 🗺 https://www.btmsinsiders.com/courses/copywriters-roadmap-building-core-offer?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220808 (The Copywriter's Roadmap To Building A Core Offer) ❓ https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220808 (Ask Roy Your Question) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220808 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220808 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220808 (CopyMentor 1-on-1 Coaching with Roy) He’s a NEW copywriter… Asking what to do to get to $5k+ per month in income… From scratch… Within the next 6 months. Honestly it’s probably a better question than most times I get it… Because most times I get a similar question, the timeline is YESTERDAY. As in, how to go from zero experience to moderately successful without ANY room to actually build that up or accomplish it. So I figured, what the heck? Why not… And in today’s episode, I break it all down. I explain why a lot of Upwork and job site copywriters are going to struggle to ever hit $5,000 per month… I give one really simple breakdown that gives clarity and makes it so much easier if you want to consistently hit $5k/month. And I give some solid pointers for what to focus on to achieve this goal. https://youtu.be/YQJjR1BHSMc (If you want to know how to make money as a copywriter, make sure you listen carefully to this entire episode…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🔥 https://www.btms.net/pcb?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220805 (Exclusive Offer: Proof, Credibility, and Believability (through 8/8 only!)) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220805 (The Copywriter’s Guide to Getting Paid) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220805 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220805 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220805 (CopyMentor 1-on-1 Coaching with Roy) If you want your marketing to generate a ton of leads, customers, sales, and profits, you MUST get good at overcoming objections… And I’m not talking about the trite objections like… “Oh I can’t afford it…” or “Let me think about it…” I’m talking about the objections at the heart of your pitch, long before you even ask them for money. I’m talking about the objections where the prospect stops caring what you have to say, or stops believing the blabbering coming out of your mouth (or keyboard)... And there are 2 key, fundamental objections that are like filters in the prospect’s subconscious mind that are at the very heart of this issue. What are they? Well, dive into today’s episode to find out… https://youtu.be/61GauEc4WKI (Here are the 2 biggest objections you need to overcome — and how to do it!) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220804 (The Copywriter’s Guide to Getting Paid) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220804 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220804 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220804 (CopyMentor 1-on-1 Coaching with Roy) If you want to become a successful copywriter, there’s a few key steps you need to take… And while I LOVE spending all day talking about advanced copywriting tips and tricks and principles and strategies… Sometimes it pays to go back to the basics… Especially when so many new and aspiring copywriters are discovering Breakthrough Marketing Secrets every day. And I know (from some pretty basic market research) that a whole lot of people want to know how to become a copywriter. So, after doing this successfully since making my own decision to become a copywriter in 2005… I decided to answer that question… https://youtu.be/AB6MTshb0ao (Here’s how to become a copywriter, in 7 steps…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220803 (The Copywriter’s Guide to Getting Paid) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220803 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220803 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220803 (CopyMentor 1-on-1 Coaching with Roy) How do you format the copy documents you send to clients, if you want to look like a professional copywriter? Although this seems like a very practical question, it’s packed with emotion underneath. What will your clients think of you if you send them copy that’s not well-formatted, even designed? Will they think you’re a true professional? Or will they assume you’re not good enough? That you’re not worth the money they spent? (That train of thought goes down a dark tunnel real quick.) I’ve been in marketing since 2005, a full-time freelancer since 2010, and have NEVER had someone tell me that my copy docs should be better formatted. So, what level of formatting do I do? The answer is in today’s episode… https://youtu.be/s9nHtu_lv-8 (Copywriting: Formatting Docs to Send to Clients) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🛠 https://www.btmsinsiders.com/courses/creating-a-client-funnel-project-from-scratch?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220802 (Creating a Client Funnel Project from Scratch) 🔗 https://www.breakthroughmarketingsecrets.com/clickfunnels?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220802 (ClickFunnels Funnel Building Software) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220802 (The Copywriter’s Guide to Getting Paid) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220802 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220802 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220802 (CopyMentor 1-on-1 Coaching with Roy) “Copywriting is the secret to profitable sales funnels…” It’s a blessing and a curse when clients believe this. A blessing, because they’re willing to spend a lot of money for copywriters, in the hope it will make money show up. A curse, because if this other thing is wrong — the #1 secret to profitable sales and marketing funnels — there’s a big risk your copywriting will fail, and you’ll take the blame. Which begs the question: What IS the #1 secret to profitable sales funnels? Well, my friend, you’ll need to dive into today’s episode for… https://youtu.be/itNZih-oD_M (The answer to the question of what makes sales funnels profitable.) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220801 (The Copywriter’s Guide to Getting Paid) ❓ https://www.breakthroughmarketingsecrets.com/ask?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220801 (Ask Roy Your Question) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220801 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220801 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220801 (CopyMentor 1-on-1 Coaching with Roy) You might be surprised how easy it is to get your first shot at working with some really good copywriting clients. If you haven’t tried yet, you don’t know how hungry they are for copywriters. If you show moderate ability and an ability to take on a trial project, you can often get hired. BUT… For many copywriters, the second project is elusive. Including a subscriber who asked me this question today. How do you keep the quality clients coming back? How, once you’re in the door, do you get them to keep giving you money? https://youtu.be/o-qGj66i5G0 (Here’s how to get and KEEP better copywriting clients…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🎁 https://www.btms.net/5000?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220727 (Grab your FREE GIFT!) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220727 (The Copywriter’s Guide to Getting Paid) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220727 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220727 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220727 (CopyMentor 1-on-1 Coaching with Roy) THANK YOU! For what? For helping me hit 5,000 subscribers on YouTube! I’m celebrating — by giving you a free gift! Today’s episode is super-quick, and covers 3 things… → A THANK YOU for helping me hit 5,000! → A lesson learned, to help you achieve your goals. → Your free gift and how to claim it. https://youtu.be/cn1MbAZxR3k (Check it out: 5,000 YouTube Subscribers! … and YOU get a free Gift!) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 💪 https://www.btmsinsiders.com/courses/small-work-big-productivity?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220726 (Small Work, Big Productivity) 📅 https://www.breakthroughmarketingsecrets.com/blab?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220726 (Book Like A Boss: Online Call Booking) ✅ https://www.breakthroughmarketingsecrets.com/workflowy?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220726 (WorkFlowy: Infinite List Tool) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220726 (The Copywriter’s Guide to Getting Paid) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220726 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220725 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220725 (CopyMentor 1-on-1 Coaching with Roy) If you’re struggling to get things done… If your project management is not as good as you’d like it to be… If you find it a challenge to stay on top of your work and projects as a freelance copywriter, marketer, or entrepreneur… Welcome to the club! Every high-performing human I’ve ever met has felt like their productivity game is not where they’d like it to be. Which is why I suppose I shouldn’t have been surprised when a pastor friend of mine — who I assumed was way better at this than me — asked me about my productivity tools… Which is part of the inspiration for today’s episode on… https://youtu.be/d0MNMixlLBE (Project management and staying on top of your projects — for copywriter-entrepreneurs and freelancers…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 📈 https://www.btmsinsiders.com/courses/build-your-email-list-for-marketing-and-sales?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220725 (Build Your Email List for Marketing and Sales) 📘 https://www.breakthroughmarketingsecrets.com/milliondollarfacebookgroup?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220725 (The Million Dollar Group Method ) ❓ https://www.breakthroughmarketingsecrets.com/ask?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220725 (Ask Roy your question) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220725 (The Copywriter’s Guide to Getting Paid) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220725 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220725 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220725 (CopyMentor 1-on-1 Coaching with Roy) How can you do Facebook Group Marketing… In someone else’s group? This is a tricky situation. A subscriber asked me about it. Their client has permission to start marketing in someone else’s Facebook group. And they want to make sure — thankfully! — that they’re not being the terrible parasite that so many others are… — Blatant self-promo posts — DM spamming — Poaching of clients from the host But even if you’re wary of that, there can still be some challenges… To make sure you do it both EFFECTIVELY and RESPECTFULLY to the Facebook Group owner. All that, in my answer, in today’s episode. https://youtu.be/szl6ZSlgmNQ (Facebook Group Marketing... In someone else's group?) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 💰 https://amzn.to/3cz2If1 (The Richest Man in Babylon by George S. Clason (at Amazon)) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel ) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220722 (Get Roy’s Daily Emails) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220722 (The Copywriter’s Guide to Getting Paid) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220722 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220722 (CopyMentor 1-on-1 Coaching with Roy) If you want to get rich, nothing else matters if you don’t do this one thing… You can develop valuable moneymaking skills… You can start a business… You can become an investor… And you might even make a lot of money. But you won’t GET RICH unless you complete Step #1. (And if you don’t GET Step #1, even sudden riches like winning the lottery will quickly drain away and you’ll be back to broke again.) https://youtu.be/_D8wVMUg05Q (Here’s step #1 to getting rich…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🚀 https://www.breakthroughmarketingsecrets.com/lycb?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220721 (Launch Your Client Business: Free Mini-Course) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220721 (The Copywriter’s Guide to Getting Paid) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220721 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220721 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220721 (CopyMentor 1-on-1 Coaching with Roy) It’s not that hard to get a steady stream of new clients… Seriously. I know I’m going to get some pushback on that. I know I’m going to get some complaints. But it’s really not that hard. The problem is, you’re just not doing the work to make it happen. “But Roy, I’m working my butt off to spam the crap out of people, I’m doing the work!” Okay, if you’re doing work, you might not be doing THE RIGHT work. Either way, there’s one thing you need to do, that will get you all the clients you need. https://youtu.be/CA9PpwD4008 (Here’s the one thing you need to do to keep your client pipeline full…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🚀 https://www.breakthroughmarketingsecrets.com/lycb?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220720 (Launch Your Client Business: Free Mini-Course) 💰 https://www.btmsinsiders.com/courses/copywriting-royalties-and-pay-for-performance?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220720 (Copywriting Royalties and Pay for Performance) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220720 (The Copywriter’s Guide to Getting Paid) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220720 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220720 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220720 (CopyMentor 1-on-1 Coaching with Roy) I had a copywriter reach out to me with a horror story from his first client relationship… It involved him doing ALL THE WORK… And getting NONE OF THE MONEY. Uh oh. No bueno. Especially not because the client is now ghosting him. Acting like he doesn’t exist. So this copywriter is, at this point, basically assuming he’s not going to get paid. (A good assumption at this point.) He was hoping for some advice. https://youtu.be/pCSLIdHt27M (In today’s episode, I share 3(+) solutions for avoiding headaches from nightmare copywriting clients…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🤝 https://www.btmsinsiders.com/courses/email-marketing-partner-business-blueprint?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220719 (NEW! Email Marketing Partner: Business Blueprint) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220719 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/watch?v=3Yb2EfxM2hY (Chris Wright Interview [Your Conversion Partners]) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220719 (The Copywriter’s Guide to Getting Paid) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220719 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220719 (CopyMentor 1-on-1 Coaching with Roy) Most copywriters have no freaking clue what their potential clients want… I’ve seen it over and over again… The copywriter is following some guru or some old advertising book… And it just doesn’t resonate with the client. Worse still, it actually highlights the fact that this is an inexperienced copywriter who doesn’t know what the heck they’re doing. Are you making these mistakes with clients? I hope not. But it’s often hard to know until someone shines a light on them — so you can self-examine and be honest about if it’s something you need to fix. So today I’m highlighting two of these. The first may be more familiar for longer-term subscribers. The second isn’t talked about much, but is especially relevant — especially if you want ONGOING PAYDAYS from clients. https://youtu.be/etcp_3WbuyI (Dive into today’s episode for what copywriting clients really want...) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🙌 https://www.btmsinsiders.com/courses/freedom-through-copywriting?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220718 (Freedom Through Copywriting) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220718 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ❓ https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220718 (Ask Roy Your Question) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220718 (The Copywriter’s Guide to Getting Paid) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220718 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220718 (CopyMentor 1-on-1 Coaching with Roy) It can be HARD to be confident enough to make the leap to full-time freelance copywriter. And one of the biggest worries of all is the money worry. How much money do you have to set aside to start freelancing? How much do you have to have ready to go? How do you get to that point with a full-time job? I feel you! I definitely had those worries, too. When I officially launched my full-time freelance copywriting business back in 2010… — I was the primary income earner in my household (my wife was a student)... — I had to cover the mortgage and most of the other bills… — And we had a young son, less than a year old! And yet, using the 5 goals or steps I share in today’s episode, it gave me confidence that I was ready. https://youtu.be/MAptr3Ecl20 (Here are the 5 steps to take to make enough money to “make the leap” as a freelance copywriter…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🎭 https://www.btmsinsiders.com/courses/emotional-direct-response-copywriting?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220715 (Emotional Direct Response Copywriting) 👩🏫 https://www.btmsinsiders.com/courses/proof-credibility-believability?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220715 (Proof, Credibility, and Believability) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220715 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220715 (The Copywriter’s Guide to Getting Paid) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220715 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220715 (CopyMentor 1-on-1 Coaching with Roy) Successful marketers generate RESPONSE. If you want to make money as a marketer or copywriter, you have to know how to get response with your marketing messaging… If you’ve struggled to get response… Felt like your marketing just wasn’t hitting… And wondered why you just weren’t good enough… (Especially recently with privacy changes in the online advertising world…) It might be because you were missing one of these 5 essential elements. Even if you’re confident you already know what they are, take this episode as a refresher… These are the core elements behind successful marketing messaging. https://youtu.be/MkCMOoa0iFc%5C (Here are the 5 elements to ALWAYS include in your marketing messaging…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🚀 https://www.breakthroughmarketingsecrets.com/lycb?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220714 (Launch Your Client Business Free Mini-Course) 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220714 (The Copywriter’s Guide to Getting Paid) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220714 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220714 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220714 (CopyMentor 1-on-1 Coaching with Roy) If you look around, you’ll see people doing some really DUMB things in launching their businesses… One of those things — especially for beginning client businesses including copywriters — is getting a logo designed. Why the heck am I talking about this? Surely there are not copywriters out there who feel the need to create a logo as a prerequisite for launching, right? Right? … I had a subscriber email me… And you guessed it. He made a point of the fact that he had a logo in the works. https://youtu.be/LkBTte517qs (In today’s episode I’m talking about logos and other dumb things we do in launching our copywriting businesses… ) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 📧 https://www.btms.net/ecp?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220713 (Email Copywriting Prompts) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220713 (The Copywriter’s Guide to Getting Paid) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220713 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220713 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220713 (CopyMentor 1-on-1 Coaching with Roy) Is email marketing really dying?! Is social media marketing the new king? I got that question from a subscriber… Who apparently is hearing this from some social media marketing “gurus” who are using this idea to pitch their — surprise, surprise — social media marketing coaching. And I was already going to answer that question in an episode… When I heard that even Frank Kern (email marketing guru!) has been making similar claims. Well… Learn the truth about these claims in today’s episode… https://youtu.be/0cTP8h8KPG0 (Email Marketing is DYING?!?! [Social Media is the new King?]) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 💸 https://www.btmsinsiders.com/courses/zero-to-100k?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220712 (Zero to $100k: How to build a six-figure business) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220712 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220711 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220711 (The Copywriter’s Guide to Getting Paid) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220712 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220712 (CopyMentor 1-on-1 Coaching with Roy) This was extremely uncomfortable for me… This past weekend, I was put in a situation where I had to do something for which I had almost no confidence. In fact, it was a situation I’d been avoiding for a few weeks. It wasn’t work-related. It was personal. And I just didn’t have the confidence to do the thing I knew had to be done. Even though I’d managed to avoid it for a few weeks… I couldn’t avoid it any longer. So this past Saturday, I did the thing that made me uncomfortable. And I thought it might be helpful for you to hear about it. Because it provides a powerful object lesson for your business, career, and life. https://youtu.be/3Pj-lNAm9Ek (Today’s episode is all about Escaping Your Comfort Zone [How to be Confident]...) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🎁 https://www.btmsinsiders.com/courses/irresistible-offers?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220711 (Irresistible Offers: Designing Offers for Maximum Sales & Profits) ❓ https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220711 (Ask Roy your question) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220711 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220711 (The Copywriter’s Guide to Getting Paid) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220711 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220711 (CopyMentor 1-on-1 Coaching with Roy) Do you ever feel like marketing is too complicated? … Like new techniques and tactics, technologies, and platforms are constantly coming out and being shoved down your throat by yet another marketer? (Some of which are total bunk!) … Like the latest can’t-miss tool or software is coming too hot on the heels of the last can’t-miss tool, which you’ve already missed? … Like all the scattered information and too-much-to-learn systems and frameworks makes it impossible to stay above water? I hear you! More specifically, I heard my subscriber Carlos, who shares these same frustrations. And who reached out to me to ask if there’s a simpler way of taking it all in… … And a simplified process to generate qualified prospects and convert them into customers… … And a way to save time, effort, and money while still being flexible enough to match your situation.. … And a way to avoid wasting time on what doesn’t work and focusing instead on what actually gets you prospects and customers. Tall order, huh? Not really though. Because with the right thinking — which I share in today’s episode — it all becomes faster, easier, cheaper, and far more clear in… https://youtu.be/QHXo5RyWC3Y (A simplified process for getting customers [marketing]...) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 💪 https://www.btmsinsiders.com/courses/small-work-big-productivity?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220708 (Small Work, Big Productivity) 👥 https://www.btmsinsiders.com/courses/btmsinsiders-private-facebook-group?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220708 (Private FB Group details (where we do the Productivity Challenge)) 📺 https://www.youtube.com/watch?v=SmvdSPGUGaY (Copywriter Day in the Life YouTube Video) 📺 https://www.youtube.com/watch?v=LDeQfe9EUG0 (Zen to Done (ZTD) YouTube Video) 📺 https://www.youtube.com/watch?v=qL376_vk4Qw (Focusmate Virtual Coworking CEO Interview YouTube Video) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220708 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220708 (The Copywriter’s Guide to Getting Paid) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220708 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220708 (CopyMentor 1-on-1 Coaching with Roy) What does daily productivity look like for a copywriter-entrepreneur? And how do you actually get things done? What it comes down to is: → You need to know what you need to get done… → And actually get it done. But for some reason, that’s like the hardest freaking thing in life. (I know, right?!) Today, a handful of ideas and tools to help you get things done… https://youtu.be/nh0mxv-dqm0 (Daily Productivity for Copywriter-Entrepreneurs…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🚀 https://www.breakthroughmarketingsecrets.com/lycb?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220707 (Launch Your Client Business — FREE Mini-Course) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220707 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220707 (The Copywriter’s Guide to Getting Paid) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220707 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220707 (CopyMentor 1-on-1 Coaching with Roy) Ask these questions, get high-paying clients? Today, I have 3 questions for you. If you ask them — and get clear answers — you will get clients. This isn’t some gimmick though. These are serious questions. And they work for any client business… Copywriters, other freelancers, coaches, consultants, agencies, or any of the countless other businesses that rely on getting clients to succeed. Are you ready? https://youtu.be/StFMFB-x8rg (Then dive into today’s episode on The 3 Client-Getting Questions…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 💪 https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220706 (High-Velocity Copywriting) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220706 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220706 (The Copywriter’s Guide to Getting Paid) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220706 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220706 (CopyMentor 1-on-1 Coaching with Roy) Here’s an unpopular opinion: the AIDA copywriting framework kinda sucks… I never really liked it. I tried using AIDA as a copywriting template… But when it was actually time to sit down and write copy, I never quite knew what to say. I’d just sit there thinking, “HOW?!” Until I made an important discovery that gave me a brand new perspective on AIDA as a copywriting formula. It changed the way I think about it completely. And I share my thinking in today’s episode… https://youtu.be/7u0hfpLdTkU (AIDA Copywriting Framework: Does it still work?) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220705 (Get Roy’s Daily Emails) 💪 https://www.btmsinsiders.com/courses/small-work-big-productivity?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220705 (Small Work Big Productivity Training) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220705 (The Copywriter’s Guide to Getting Paid) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220705 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220705 (CopyMentor 1-on-1 Coaching with Roy) Think about the goals you’ve set for yourself… Are they TRULY inspiring? If you achieve that goal, is that something you really want? OR, is it something you’ve simply picked as the best of a bunch of bad options? I’ve been on both sides of this. I’ve had goals that were just things I felt like I was getting done because there wasn’t any better option… And I’ve had goals that truly MOVED ME because they let me create the specific life I wanted. What sounds better to you? https://youtu.be/7u0hfpLdTkU (Today’s episode dives deep into this, starting from a common mistake we all make when we set goals…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🏃♀️ https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220701 (High-Velocity Copywriting) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220701 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220701 (The Copywriter’s Guide to Getting Paid) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220701 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220701 (CopyMentor 1-on-1 Coaching with Roy) If you write better copy, faster, you will make more money. All else being equal, money favors speed. And in many cases, merely writing fast actually makes things unequal — in your favor. I’ve had it happen where I’ve spent MONTHS trying to refine a piece of copywriting… And then I just throw it out and have to crank out its replacement in a few hours. The copy written FASTER is almost always BETTER. What I’ve learned — through ample success and failure — is that learning to write sales copy FASTER almost always leads to BETTER, too. IF you heed the advice I have in today’s episode… https://youtu.be/uy8RABn8ofY (5 Tips for Writing Better Sales Copy, Faster…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🚀 https://www.breakthroughmarketingsecrets.com/lycb?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220630 (Launch Your Client Business: FREE Mini-Course) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220630 (The Copywriter’s Guide to Getting Paid) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220630 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220630 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220629 (CopyMentor 1-on-1 Coaching with Roy) If you’ve spent much time “getting ready” to launch your business… You might HATE ME for what I’m about to tell you. You’re not ACTUALLY getting ready. You’re AFRAID. You’re afraid of failure — or maybe success. You’re afraid of not being good enough. You’re afraid of rejection. Or of how your life might change if you’re actually successful. You’re afraid to do ANYTHING. Anything EXCEPT that fake little action of “getting ready” or “research” or “learning enough” or whatever words you use for it. Today’s episode is a CALL TO ACTION: https://youtu.be/iVs4gY4E6Ow (STOP "Getting Ready" to Launch Your Business.) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🚀 https://www.breakthroughmarketingsecrets.com/lycb?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220629 (Launch Your Client Business: FREE Mini-Course) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220629 (The Copywriter’s Guide to Getting Paid) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220629 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220629 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220629 (CopyMentor 1-on-1 Coaching with Roy) This is ridiculously simple, but it works to get you more clients… It’s a little trick based on how Gmail works — plus a few other email providers and programs, including Outlook… You can use this trick to turn more prospects into paying clients. It’s all about using the Snooze functionality in a very specific way. And honestly, I use it almost every day (because it makes me more money). I guess I’m all tease here, so you’ll have to dive into today’s episode to discover… https://youtu.be/AWNxb15zAAM (How Gmail's snooze functionality gets you clients…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🚀 https://www.breakthroughmarketingsecrets.com/lycb?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220628 (Launch Your Client Business: FREE Mini-Course) 💀 https://youtu.be/PUr4N0mGf80 (RIP Inbox [POWERFUL email marketing strategy]) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220628 (The Copywriter’s Guide to Getting Paid) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220628 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220628 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220628 (CopyMentor 1-on-1 Coaching with Roy) I have a suggestion that will help you get your first few clients… If you’ve been trying to get started — in copywriting, or some other client-based business — I think you’ll dig this. Because it will help you get started and get paid faster. While also helping you get in the door with your ideal clients. My recommendation? You need to go after “Wannabe Clients.” It’s actually how I got my first few copywriting clients. And I think when you check out today’s episode, you may decide you want to go after these wannabe clients, too… https://youtu.be/yEO4yRdUKjM (Today’s episode: Do You Need Wannabe Clients? (secret to getting your first clients)...) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 👩🔬 http://www.freescientificadvertising.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220627 ([FREE] Scientific Advertising by Claude Hopkins (audiobook & PDF)) ❓ https://www.breakthroughmarketingsecrets.com/ask?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220627 (Ask Roy your question) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220627 (The Copywriter’s Guide to Getting Paid) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220627 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220627 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220627 (CopyMentor 1-on-1 Coaching with Roy) It’s an impossible situation, right? You WANT to split test, to make sure you’re using the best possible marketing message to sell your product… … In this case, a book on Amazon. But the platform you’re using — cough Amazon cough — makes it impossible. So, you’re stuck with nuthin’ right? Wrong. While it might SEEM IMPOSSIBLE at first… It’s merely IMPERFECT. But you still have options to test. Which means you still have options to increase and optimize your conversion rate, and increase your sales. It’s all in today’s episode, on… https://youtu.be/md3zpKOJDf4 (Split-testing Amazon book and product descriptions…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 😲 https://www.henryb.co/roy ($5.5MM Promo Breakdown from Henry Bingaman [Free Access]) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220624 (The Copywriter’s Guide to Getting Paid) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220624 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220624 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220624 (CopyMentor 1-on-1 Coaching with Roy) Henry Bingaman is one of my oldest copywriting industry friends… And we BOTH went on to become well-recognized in the financial copywriting niche… Him, INSIDE one of the biggest, most successful publishers and Agora imprints… Me, mostly OUTSIDE the Agora world, as a freelancer. For today’s episode, we did a dual episode — for his new Getting Out of the Machine podcast, and for my Breakthrough Marketing Secrets. And we just chatted about how we met, how we launched successful careers in copywriting, and how we both managed to write our own tickets in unique ways. https://youtu.be/14eBiGlV0qc (Here’s my conversation with Henry Bingaman, A-List Financial Copywriter…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 📧 https://www.btms.net/ecp?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220623 (Email Copywriting Prompts) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220623 (The Copywriter’s Guide to Getting Paid) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220623 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220623 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220623 (CopyMentor 1-on-1 Coaching with Roy) Well… That pretty much killed my inbox… I just sent out a “Question” email to my whole list… And, well, I got a LOT of responses. Well over 100 conversations have started. Subscribers, customers, members of my audience. All ENGAGING with me about their business, relevant to the topics I cover and the products/services I sell. And it’s based on an email marketing strategy that you can easily emulate — to start more conversations and make more sales. https://youtu.be/PUr4N0mGf80 (So check out today’s episode for the powerful email marketing strategy that pretty much killed my inbox…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220622 (The Copywriter’s Guide to Getting Paid) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220622 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220622 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220622 (CopyMentor 1-on-1 Coaching with Roy) Today’s episode is very different… I’m not revealing some big marketing secret. I’m not sharing any tips for your copywriting career. None of that. Instead, I wanted to peel back the curtains and give you a peek at what my summer schedule looks like… Some things going on right now… And see what kinds of insights and reflections come out of it. Seriously, you may not even find this valuable — and if you have to optimize every second, you might want to skip it. But then again, maybe you’ll appreciate the deeper thinking that comes from talking at this level, instead of just focusing on some marketing tactic. https://youtu.be/SmvdSPGUGaY (Today’s episode: My Summer Schedule [Copywriter Life].) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🧠 https://www.btmsinsiders.com/courses/training-your-subconscious-success-mechanism?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220621 (Training Your Subconscious Success Mechanism) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220621 (The Copywriter’s Guide to Getting Paid) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220621 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220621 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220621 (CopyMentor 1-on-1 Coaching with Roy) I’ve got a massive MARKETING SECRET for you… Perhaps the biggest secret I’ve ever revealed. On all of my most successful (million+ dollar) marketing campaigns, I’ve used this secret. And it’s arguably behind those successes. Not only that… When I’ve been in the room as top A-list copywriters and marketers have shared their methods, I hear this secret repeated often. Is this the #1 marketing secret? The secret to end all marketing secrets? You’ll have to listen, then decide for yourself. https://youtu.be/C6ffUFebilM (After today’s episode, there’s no more marketing secrets…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 💰 https://www.btmsinsiders.com/courses/copywriting-royalties-and-pay-for-performance?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220620 (Copywriting Royalties and Pay For Performance) 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220620 (The Copywriter’s Guide to Getting Paid) ❓ https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220620 (Ask Roy your question) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220620 (Get Roy’s Daily Emails) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220620 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220620 (CopyMentor 1-on-1 Coaching with Roy) I get lots of questions about how copywriting royalties work… ✅ How to get royalties, how they’re paid, how to track them… ✅ How long you can keep getting checks in the mail… ✅ And even how to word the contracts… And today I got yet another subscriber asking almost all those questions at once! What’s cool is that each time I answer this, I can provide new angles, insights, and perspectives that can give you a new breakthrough. So even if you’re familiar with some of my past content on copywriting royalties, you probably still want to check out what I have to say today. https://youtu.be/zRe_BsXuUh8 (In today’s episode, I cover the nuts and bolts of copywriting royalties…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220617 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220617 (The Copywriter’s Guide to Getting Paid) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220617 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220617 (CopyMentor 1-on-1 Coaching with Roy) The economy is crashing… And things are likely to get worse before they get better. The US stock market officially entered a bear market — down 20%+ — this week and nothing suggests this collapse has found the floor yet. Every asset class besides housing is tanking… And housing is sensitive to rising interest rates, which are going up at the fastest rate in decades. (Especially in the context of the Fed announcement of a .75% increase this week, the biggest increase since the early 90s.) Oh yeah, and these are US numbers, but the trend is global. All of this to say… If you, as a copywriter, marketer, or entrepreneur are NOT thinking about how things might be a little different in the context of an economic crisis… You probably ought to. But don’t panic. That’s the main message of today’s episode. Which is a replay of a BTMSinsiders call from March 2020, when the global economy was slipping into COVID crisis. The context and details are different. The principles and strategy for dealing with it are the same. Hence my decision to share this with you as today’s episode: https://youtu.be/em6CaRLilAQ (Strategic Thinking in a Time of Crisis [replay]) Yours for bigger breakthroughs, Roy Furr PS: Damn I was optimistic about how quickly we’d be able to contain the virus.
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🤯 https://www.btms.net/bigideacopy?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220616 (Free Web Class: 3 Big Ideas) 🧱 https://www.breakthroughmarketingsecrets.com/blog/the-lego-method-build-a-breakthrough-big-idea-for-your-ad-or-sales-letter?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220616 (My original LEGO Method article) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220616 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220616 (The Copywriter’s Guide to Getting Paid) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220616 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220616 (CopyMentor 1-on-1 Coaching with Roy) Today, a copywriting tip that comes from playing with LEGO blocks… For real. If you know how to put together two LEGO blocks… You might just know how to assemble your copywriting research into a Big Idea that has the potential to generate a ton of sales. I’ve heard of lots of top copywriters using a very similar method. And I think you’ll want to use it, too. Make sure you stick with today’s episode until the end, too… Because I share a “piggybacking” technique that makes this even more powerful. It’s all in today’s episode… https://youtu.be/U5syB6pHBYs (Copywriting Tip: Use the LEGO method for powerful Big Ideas.) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ ✅ https://bookme.name/royfurr/copy-review-by-roy-furr?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220615 (Copy Review by Roy Furr ) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220615 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220615 (The Copywriter’s Guide to Getting Paid) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220615 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220615 (CopyMentor 1-on-1 Coaching with Roy) I used to be in love with the sound of my voice… Except, instead of my actual voice, I was in love with my WRITING voice. But here’s the thing. Nobody really wanted to read THAT writing. It was overly-stylized. Flowery. Too much puffery. The STYLE made it about ME and MY EGO… NOT about the reader. I eventually learned my lesson: If you want to write copy that sells… And makes fat stacks of cash… You MUST, MUST, MUST get over your ego, your style, and your quest for recognition as a writer… https://youtu.be/En0_2_PqhNA (And learn to write copy like A-list copywriters — today’s episode shares how.) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🤯 https://www.btms.net/bigideacopy?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220614 (Free Web Class: 3 Big Ideas) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220614 (CopyMentor 1-on-1 Coaching with Roy) 📺 https://www.youtube.com/watch?v=iY85aSb6K90 (My ABC Headline Formula Video) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220614 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220614 (The Copywriter’s Guide to Getting Paid) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220614 (Get Roy’s Daily Emails) There’s a common mistake I see in copy — and if you’re making it, it could be killing your sales… Listen: If you wanna make a lot of money as a copywriter, you gotta make the cash register ring. Bar none. Whether you’re writing for clients, an employer, or your own business… If you’re bringing in sales, you’re making money. But there’s a mistake that might be killing your sales… By killing your readership. Out of the gate, if you don’t get your prospect to read, you can’t get them to buy. So in today’s episode I want to give you what is maybe… https://youtu.be/EXLmw69zNMs (The #1 way to make sure your copy gets read…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🤝 https://www.btmsinsiders.com/courses/client-getting-blueprint?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220613 (The Client-Getting Blueprint) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220613 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ❓ https://www.BreakthroughMarketingSecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220613 (Ask Roy your question) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📙 https://www.CopywritersGuide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220613 (The Copywriter’s Guide to Getting Paid) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220613 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220613 (CopyMentor 1-on-1 Coaching with Roy) Why don’t YOU have more clients or customers for your business? Is it because you struggle to have conversations with prospects — and close the sale? For many it is. And for many, there are many misconceptions about selling. “Why wasn’t I born charismatic, charming, and extroverted, like so many great salespeople?” “Why do I struggle with being a closer?!” When the reality is, you CAN sell, if you know HOW to do it. Without being highly charismatic, charming, and extroverted — without being a so-called closer. I got an email that gave me an idea… And that idea became today’s episode… https://youtu.be/DzpjWsFX20A (The World’s Best Free Sales Training…) Yours for bigger breakthroughs, Roy Furr
🎭 https://www.btmsinsiders.com/courses/emotional-direct-response-copywriting?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220610 (Emotional Direct Response Copywriting Training) 👩⚖️ https://www.btmsinsiders.com/courses/proof-credibility-believability?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220610 (Proof, Credibility, and Believability Copywriting Training) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220610 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220608 (The Copywriter’s Guide to Getting Paid) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220610 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220610 (CopyMentor 1-on-1 Coaching with Roy) The rumors of Dan Kennedy’s death were greatly exaggerated… And in the ultimate comeback play, he managed to engineer YET ANOTHER sale of his publishing business… This time to Russell Brunson and the ClickFunnels team. (Seriously, he’s up to 4-5, with Dan collecting a payday every single time.) And so he’s emailing again, sharing his insights and experience on marketing. And in an email the other day, he shared 5 emotions to always use in copywriting, marketing, and selling. I used Dan’s list as a jumping off point for today’s episode — and took it places he didn’t. https://youtu.be/9wm11Czoj-8 (So go ahead and dive into today’s episode on the Emotional Reasons Why We Buy [+Dan Kennedy's 5 Emotions]...) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🎧 https://www.freescientificadvertising.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220609 (FREE AUDIOBOOK: Scientific Advertising by Claude Hopkins) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220609 (The Copywriter’s Guide to Getting Paid) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220609 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220609 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220609 (CopyMentor 1-on-1 Coaching with Roy) Most marketing certifications are a total rip-off… I just got yet another pitch by email… For yet another marketing certification… Which reminded me… I HATE MARKETING CERTIFICATIONS! Not ALL of them — but MOST. And it’s for a very specific reason: MOST are meaningless, worthless, and even dirty rotten lies! Before I became a full-time copywriter and consultant, I worked in the IT certification industry. And I know the difference between a good certification and a bad one. And how to tell which ones will matter to employers and get you paid more. I wanted to share that with you in today’s episode… https://youtu.be/aSyB5aKJqIE (Why I hate (most) marketing certifications…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 📞 https://www.btms.net/hotseatcopyreview?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220608 (Hot Seat Copy Review Call [June 9] ) 📝 https://bookme.name/royfurr/copy-review-by-roy-furr?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220608 (Get Roy to Review Your Copy) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220608 (CopyMentor 1-on-1 Coaching with Roy) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220608 (The Copywriter’s Guide to Getting Paid) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220608 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220608 (Get Roy’s Daily Emails) Another story from the family trip to NYC — with a powerful lesson that will make you a better copywriter… … Or really, a better ANYTHING you put your mind to. It involves an unexpected stop into The Chess Forum, a small chess shop in Lower Manhattan… Where celebrities and Chess Grand Masters play random pick-up games of chess… And something that happened with my oldest son when we stopped in. The lesson is about learning… And how a few minutes in the right context can completely change your life. https://youtu.be/LTvKRTOOalQ (The full story is in today’s episode: My son got schooled by a chess master in NYC…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🧭 https://www.btmsinsiders.com/courses/training-your-subconscious-success-mechanism?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220607 (Training Your Subconscious Success Mechanism) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220607 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220607 (The Copywriter’s Guide to Getting Paid) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220607 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220607 (CopyMentor 1-on-1 Coaching with Roy) “Can you write an article about Chihuahua breeding, and include a GIF of you twerking?” Seriously — that’s the request I got. Clear trolling. But with a decent sense of humor, and not taking themselves too seriously. Heck, most trolls don’t say things you can share with your family… But when I told my kids about this request… They said I should do an episode about it! So that’s what you’re getting… https://youtu.be/QN07z_Izamk (How to Respond to Trolls [Chihuahua breeding and a GIF of me twerking]...) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220606 (The Copywriter’s Guide to Getting Paid) ❓ https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220606 (Ask Roy your question) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220606 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220527 (The Copywriter’s Guide to Getting Paid) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220606 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220606 (CopyMentor 1-on-1 Coaching with Roy) “So, how much do you charge?” Too many freelancers DREAD this question. Probably because it often comes too early in the conversation with a prospective client. … Before you’ve really justified your value. … Before you’ve finished your pitch. … Before you’ve established yourself as an expert. Good news: You don’t have to get flustered anymore. In today’s episode, I’m sharing with you how to respond when you get asked what your pricing is. https://youtu.be/LNy7bTEl8So (Here are 5+1 ways to answer the pricing question…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐ Links related to this episode ⭐⭐⭐ 🎁 https://www.breakthroughmarketingsecrets.com/commitaction (Get up to $150 off when you start Commit Action coaching today) ⭐⭐⭐ Get more from Roy ⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220101 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220101 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220101 (Apply to work with Roy) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) All of our attempts at PRODUCTIVITY are misguided… You can be productive doing all the wrong things. For example… I’ve been doing these virtual coworking sessions through Focusmate, and you can see the bio of the people you’re working with. One guy said his goal was to complete 12 tasks in every session! If those aren’t THE RIGHT tasks, it doesn’t matter how many he gets done. I’d rather do ONE REALLY EFFECTIVE task all day, that serves my greatest goals… … Than do 12 tasks every hour just to check a bunch of items off a list. Which brings me to today’s episode, the last of the “greatest hits while Roy is out of office” episodes… It’s all about being not just productive, but EFFECTIVE. https://youtu.be/Qw9yLE06PYQ (Here’s my interview with Peter Shallard of Commit Action on how to achieve all your biggest goals…) Yours for bigger breakthroughs, Roy Furr
☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐ Links related to this episode ⭐⭐⭐ 🚀 https://www.breakthroughmarketingsecrets.com/lycb?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211208 (Free Launch Your Client Business Mini-Course) 💲 http://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211208 (The Copywriter’s Guide to Getting Paid) 💡 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211208 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ⭐⭐⭐ Get more from Roy ⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211208 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211208 (Apply to work with Roy) Have you ever been to a copywriting “cattle-call” …? If you’ve ever created a profile on a freelance job site, the answer is YES. Also, if you’ve gone to events where there are a lot of copywriters trying to connect with fewer clients. The situation in either case is pretty much the same… — There’s a TON of supply of copywriting services… — And a LIMITED demand for the same. This is BAD for you, and even if you do get hired, you’re likely to end up being undervalued. (This is why I usually only suggest job sites as a way to START your career, until you get experience and momentum.) The good news is that if you follow my recommendations in today’s episode — the latest “greatest hits while Roy is out of office” episode — you can overcome your biggest barrier to getting hired in these situations… And in fact end up with clients who respect you a ton and pay you very well. https://youtu.be/NU7Kx6US8Ec (That’s the power revealed in Become the Diamond in the Rough [get copywriting clients]...) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🔬 https://www.btmsinsiders.com/courses/scientific-path-to-increasing-profits?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220405 (The Scientific Path to Increasing Profits) 👩🔬 https://www.freescientificadvertising.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220405 (FREE: Scientific Advertising by Claude Hopkins (Audiobook & PDF)) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220405 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220405 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220405 (Apply to work with Roy) What if you didn’t have to be a better copywriter or marketer, to get more conversions… If you want more leads, customers, sales, and profits… The answer might NOT be to learn some new hack to improve your copywriting or marketing skills. It might come down to one simple word… And this word? Well, you’ll discover it in today’s episode… But I can tell you this… If you can follow this word, this maxim, and the simple process it suggests, you can KNOW what works, often even better than the world’s best copywriters and marketers. https://youtu.be/PpVYFh-AiXo (Just dive in today and discover how to succeed in marketing WITHOUT being an expert…) Yours for bigger breakthroughs, Roy Furr PS: This is another “greatest hits while Roy’s out of office” episode… It really makes me appreciate how much value is in this back catalog! Even if you’ve caught these episodes before, I STRONGLY encourage you to go through it again as there’s always new value to be had from your current perspective.
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 💡 https://www.btms.net/bigideacopy?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220427 (Big Idea Copywriting) 📙 http://www.freescientificadvertising.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220427 (Free Scientific Advertising Audiobook (MP3&PDF)) 📃 https://www.breakthroughmarketingsecrets.com/blog/9-criteria-of-a-perfect-copywriting-client/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220427 (Article: 9 Criteria of a Perfect Copywriting Client) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220427 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220427 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220427 (Apply for CopyMentor 1-on-1 Coaching with Roy) This was a surprisingly popular episode when it first aired… It was the answer to a subscriber question… About how to find direct response companies that you could get as clients. And, well, since direct response marketers are the most likely to pay royalties… And often they’re the ones who value copywriting the highest… (Because if you can write direct response copy that converts, they can make a whole ton of money from it…) It’s kinda no surprise that everybody wanted to know… In today’s “greatest hits because Roy’s out of office” episode… https://youtu.be/LrpqQqIxAns (You’ll discover how to find DIRECT RESPONSE companies as copywriting clients…) Yours for bigger breakthroughs, Roy Furr
☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐ Links related to this episode ⭐⭐⭐ 🚀 https://www.breakthroughmarketingsecrets.com/lycb?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211209 (Free Launch Your Client Business Mini-Course) 💡 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211209 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ⭐⭐⭐ Get more from Roy ⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211209 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211209 (Apply to work with Roy) As I mentioned in an email last week… I’m out of office for the week… I haven’t resigned from my life as a copywriter-entrepreneur… I’ll be back next week. This first week of summer is always reserved for family time. And so while I know a lot of folks in the US aren’t working today, for Memorial Day… I still wanted to make sure that today and through the week, I share some valuable content with you. I actually found a really cool report on YouTube, that tells you which content is STICKY… That is, when someone first finds you through this video, they’re more likely to come back. Which is a cool way of measuring compelling content. So I’m using that report to guide which content I share this week, as I’m playing the hits. Today? https://youtu.be/3JpERl2ExPw (The Great Resignation isn't what you think…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 💰📄 https://docs.google.com/document/d/1p98go1z7KuXPkWjHtV4WRFw6kHKGTe8c8AgsVYSibds/edit?usp=sharing (Million Dollar Google Docs (Open until May 30th)) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220527 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220527 (The Copywriter’s Guide to Getting Paid) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220527 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220527 (CopyMentor 1-on-1 Coaching with Roy) MOMENTUM can be a huge friend to you as a marketer and copywriter… You can use it to seize more opportunities at work… You can use it to find powerful ideas for your marketing messages — everything from daily emails to Big Ideas for promotions… You can even use media formats that currently have momentum to get extra attention and response from prospects… And if you’re a copywriter, offering a new media format to clients can be a fantastic way to stand out and get more clients. https://youtu.be/FlBgcTtsUMI (Check out today’s episode for a bunch of ideas on leveraging momentum in your marketing…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 💰📄 https://docs.google.com/document/d/1p98go1z7KuXPkWjHtV4WRFw6kHKGTe8c8AgsVYSibds/edit?usp=sharing (Million Dollar Google Docs) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220526 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220526 (The Copywriter’s Guide to Getting Paid) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220526 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220526 (CopyMentor 1-on-1 Coaching with Ro) Just because you’re excited about something DOES NOT mean you will make any money with it… It’s a hard lesson for the “follow your heart” crowd. As much as I LOVED playing hockey, I probably never would’ve made the pros. And as much as I loved DJing, $40 a performance every few weeks wasn’t enough to live on. There’s a lot of things we LOVE or even just get excited about that are NOT a good fit for us to make money. But sometimes, if you follow your gut, your interest, your excitement… You can make a lot of money. That’s a lesson I learned from a conversation with a billionaire entrepreneur [that I share in today’s episode]. https://youtu.be/60X4mIVkNjk (Today’s episode reveals how trusting your gut and chasing your passions can actually help you get clients, create marketing that generates more profits, and even get rich…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220525 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 🤩 https://www.btmsinsiders.com/courses/irresistible-offers?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220525 (Irresistible Offers Course) 🏗 https://www.btmsinsiders.com/courses/conversion-architecture-101?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220525 (Conversion Architecture 101) ⏩ https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220525 (High-Velocity Copywriting) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220525 (The Copywriter’s Guide to Getting Paid) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220525 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220525 (CopyMentor 1-on-1 Coaching with Roy) I made this guy $500,000 with a 5-minute conversation… Seriously. It was a client of mine. I was visiting his office. We were doing a little consultation about all their marketing. And we had a little 5-minute conversation in which I suggested one little tweak in his business… That made him HALF A MILLION DOLLARS in extra profit that year. Before I wrote a word of copy for him. This is why I often say that I’m not a copywriter — and even if you write copy for clients, employers, or your business, you shouldn’t limit yourself by labeling yourself just a copywriter, either. https://youtu.be/MXQvS5ShHtE (It all comes down to the 3-Pillar Profit Maximization Strategy described in today’s episode…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🔥 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220524 (Subscribe by Email!) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220524 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220524 (The Copywriter’s Guide to Getting Paid) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220524 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220524 (CopyMentor 1-on-1 Coaching with Roy) 🤦♂️ I take myself way too seriously… Seriously. Even when I have fun, I find a way to make it serious. It’s a problem. I’ve realized it. And I’m coming to grips with it. Trying to loosen up a bit, and have more fun. And here’s the thing… Being serious is NOT the best way to be wildly successful, or make a lot of money. In fact, when I think back through my career, I’ve usually made THE MOST MONEY when I’ve been having the most fun. And it’s NOT that making money makes life fun. It’s the other way around — if you find a way to make your work fun. Especially for marketers and entrepreneurs. https://youtu.be/l1W7FuiXS8o (Because fun is attractive to money, as I explain in today’s episode…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🔥 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220523 (Join my freaking email list already!) 📘 https://amzn.to/3wFfuQK (You can buy Gary Bencivenga’s “Vest-Pocket Sampler” at Amazon!) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220523 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220523 (The Copywriter’s Guide to Getting Paid) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220523 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220523 (CopyMentor 1-on-1 Coaching with Roy) Gary Bencivenga personally gave me one of his HUGE secrets of copywriting success… And it had nothing to do with the words themselves. At the start of today’s episode, I actually read Gary’s personal message to me, where I reveal this secret. But the gist of it is this… If you use NEW MEDIA FORMATS — especially when they meet the DIFFERENT but SAME criteria I talk about in today’s episode — you can generate far more response and profits from essentially the same marketing messages. https://youtu.be/mf8eelh-kqA (Discover the secrets in today’s episode on NEW MEDIA = MORE PROFITS…) Yours for bigger breakthroughs, Roy Furr
PS: Make sure you watch today’s episode to the end. Because this week you’re going to hear a LOT about “Million Dollar Google Docs” from Ian Stanley. The way Ian teaches this DEFINITELY falls under the NEW MEDIA = MORE PROFITS idea. And a lot of people (including me) are going to encourage you to buy it with our affiliate links, when the sale opens on Thursday. Do not buy from Ian Stanley (or any affiliate offers) until you’ve read about my bonus for using my link. (And definitely DO NOT buy from Daniel Throssell.) Here’s what I describe at the end of today’s episode… I’m launching a covert promo this week, using Google Docs to sell Million Dollar Google Docs — PLUS another NEW MEDIA = MORE PROFITS format — as a copywriting service. And for people who buy from my link, you’ll have the opportunity to join me for an exclusive live training where I walk through the entire promo. PLUS I reveal that other NEW MEDIA = MORE PROFITS opportunity that’s actually generating EVEN MORE SALES than Google Docs. The official launch is Thursday, 5/26. So make sure you WAIT FOR MY EMAIL on Thursday before you choose to buy Million Dollar Google Docs. Because the ONLY way you’ll get this bonus training on selling this as a copywriting service — plus this other new media format — is by ordering through my links.
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🚀 https://www.breakthroughmarketingsecrets.com/lycb?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220520 (Launch Your Client Business Free Mini-Course) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220520 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220520 (The Copywriter’s Guide to Getting Paid) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220520 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220520 (CopyMentor 1-on-1 Coaching with Roy) You can CURE the freelance feast or famine cycle in just 30 minutes per day… If you’ve been a freelancer for long… You know what it is… And you know it SUCKS. One day, you’re flush with work and income — the next, NADA, and you’re trying to figure out where your next payday will come from. Good news: it doesn’t have to be this way. There’s a simple thing you can do every morning, in less than 30 minutes… https://youtu.be/OPVvPyf8cHM (The CURE for freelance feast or famine…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🤑 https://www.btmsinsiders.com/courses/the-most-valuable-customer-strategy?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220519 (The Most Valuable Customer Strategy) 🏗 https://www.btmsinsiders.com/courses/conversion-architecture-101?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220519 (Conversion Architecture 101) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220519 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📘 https://www.breakthroughmarketingsecrets.com/8020?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220519 (Book: 80/20 Sales & Marketing by Perry Marshall) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220516 (The Copywriter’s Guide to Getting Paid) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220519 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220519 (CopyMentor 1-on-1 Coaching with Roy) If you want to make a lot of money from your business… Whether that’s serving clients… Or selling products to customers… There’s an important truth: Not all customers and clients are created equal. This doesn’t mean you should treat some terribly and others great. But you will benefit — financially, sometimes in a huge way — by recognizing this fact and building your business around it. In today’s episode, I dive deeper into this topic… https://youtu.be/R2eYJYY1CfU (And share where your biggest paydays will come from (and how to get more of them)...) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🏗 https://www.btmsinsiders.com/courses/conversion-architecture-101?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220518 (Conversion Architecture 101) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220518 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📘 https://amzn.to/3FR6Otr (Nudge book by Richard Thaler & Cass Sunstein) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220516 (The Copywriter’s Guide to Getting Paid) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220518 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220518 (CopyMentor 1-on-1 Coaching with Roy) Here’s a little secret of human psychology… We’re not the fiercely independent thinkers we believe ourselves to be. Sure, you can THINK you’re making your own decisions. But when human choices and decision making are actually studied, it’s clear there are a lot of factors that go into our choosing that we’re not totally conscious or intentional about. And the decisions we make are often influenced by almost invisible factors. Today’s episode talks about some research into this fascinating subject — with some tips around how it might influence your own plans for your next marketing funnel. https://youtu.be/pVb12bd2JsU (This could become your sales funnel secret weapon…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220517 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 🧠 https://www.btmsinsiders.com/courses/training-your-subconscious-success-mechanism?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220517 (Training Your Subconscious Success Mechanism) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220516 (The Copywriter’s Guide to Getting Paid) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220517 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220517 (CopyMentor 1-on-1 Coaching with Roy) COVID finally hit our house… We’ve been more cautious than most… And have yet to have a positive COVID test in our house, in the 2+ years it's been circulating. (Though we have our suspicions we’ve maybe had it?) But this weekend my son got a sore throat and ended up testing positive for COVID. He already seems to be on the mend… We’re hopeful it will be a mild case… But it’s completely upending our lives for the week. In that context, I had trouble coming up with exactly what to talk about for today’s episode… Until I landed on this topic… That has huge implications for marketing, business, and your life. https://youtu.be/IoZNOl4N7ko (What to do when things don’t go your way.) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 💰 https://www.btmsinsiders.com/courses/copywriting-royalties-and-pay-for-performance?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220516 (Copywriting Royalties and Pay for Performance) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220516 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ❓ https://www.breakthroughmarketingsecrets.com/ask?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220516 (Ask Roy your question) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220516 (The Copywriter’s Guide to Getting Paid) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220516 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220516 (CopyMentor 1-on-1 Coaching with Roy) My very first marketing job WOULD NOT pay me royalties or commission as a copywriter… And I’ve learned that there are a LOT of clients like that out there. They may need marketing and copywriting help. They may be willing to pay for it. But ultimately, they won’t pay you any more than the next guy or gal, regardless of how much money you make for them. I share that story in today’s episode — and what I learned — plus I reveal… https://youtu.be/fxmOj6SFPT4 (How to get paid commissions and royalties as a copywriter.) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🎭 https://www.btmsinsiders.com/courses/story-selling-master-class?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220513 (The Story Selling Master Class) ⏩ https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220513 (High-Velocity Copywriting) 📗 https://amzn.to/3FHDaqd (Indistractible book by Nir Eyal) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220513 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220513 (The Copywriter’s Guide to Getting Paid) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220513 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220513 (CopyMentor 1-on-1 Coaching with Roy) Do YOU have the attention span of a goldfish? I’m only asking because this has been the assumption in recent years… Backed up by some data that seems to suggest it. And a lot of marketers make a lot of assumptions about what that might mean. Particularly for things like how long your message needs to be. Here’s the thing though: the “goldfish attention span” thing is WRONG. It’s a MYTH. That’s not the problem. And so your solution to it is not the right solution. https://youtu.be/JU1iIl4n1VU (In today’s episode I talk about what’s actually going on — and what to do as a marketer…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220512 (CopyMentor 1-on-1 Coaching with Roy) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220512 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220512 (The Copywriter’s Guide to Getting Paid) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220512 (Get Roy’s Daily Emails) I HATE when people sell coaching programs by pushing their students to go into debt… They promise to liberate you through their content… But the actual behavior of getting you to go into debt ENSLAVES YOU. I just had a call with someone who had been through this recently. And it HURT me, on his behalf. I felt for him and his situation. And even though he wanted to go into MORE DEBT to buy MY coaching/mentorship… I told him I wouldn’t take his money until he EARNED IT through copywriting. That’s who I am. I will turn away your money if I don’t think you’re making the right decision to give it to me. And folks who act otherwise — who TEACH otherwise — make me think of the song Ticks & Leeches, by Tool. https://youtu.be/39-6KFprVAs (Which is why today’s episode is a rant about the Ticks & Leeches in the coaching industry…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🙌 https://www.btmsinsiders.com/courses/client-getting-blueprint?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220511 (The Client-Getting Blueprint) 🚀 https://www.breakthroughmarketingsecrets.com/lycb?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220511 (Launch Your Client Business [FREE Mini-Course]) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220511 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220511 (The Copywriter’s Guide to Getting Paid) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220511 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220511 (CopyMentor 1-on-1 Coaching with Roy) Here’s a surprisingly easy way to close high-ticket sales… Just… Keep… Following… Up. Not like, “Are we there yet?! Are we there yet?! Are we there yet?!” But rather, like a freaking patient, calm, helpful human being… Someone who is there and ready to help. This is actually step two, though. Because before you invest weeks and potentially months in follow-up… You need to make sure the person you’re following up with is a great fit. That’s step one. https://youtu.be/_DMvum3oEJA (In today’s episode, I share a true story about sales follow-up, the two-step process, and how to close high-ticket deals…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 📐 https://www.btmsinsiders.com/courses/creating-a-client-funnel-project-from-scratch?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220510 (Creating a Client Funnel Project from Scratch) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220510 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 👉 https://www.breakthroughmarketingsecrets.com/clickfunnels?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220510 (ClickFunnels 14-Day Free Trial [affiliate link]) 🤴 https://www.youtube.com/watch?v=eTbai_jY0oI (Play Bigger: One Big Idea video from Roy) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220510 (The Copywriter’s Guide to Getting Paid) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220510 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220510 (CopyMentor 1-on-1 Coaching with Roy) ClickFunnels can totally SUCK sometimes! … And I get really FRUSTRATED trying to get my marketing funnels built. But ultimately, I’m back to being a full-on ClickFunnels user… Even AFTER trying so many alternatives. Why the heck would I subject myself to that punishment? In today’s episode, I break down HOW ClickFunnels sucks sometimes… WHY I think it sucks (and why this reason is also its strength)... And why ultimately I’m willing to put up with the suck and stick with ClickFunnels. https://youtu.be/nL3jpqqvK68 (That’s all in today’s episode…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ ⏩ https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220509 (High-Velocity Copywriting) 🙋♀️ https://www.btmsinsiders.com/courses/copywriter-client-onboarding?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220509 (Copywriter Client Onboarding) 👩⚖️ https://www.btmsinsiders.com/courses/proof-credibility-believability?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220509 (Proof, Credibility, and Believability) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220509 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ❓ https://www.breakthroughmarketingsecrets.com/ask?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220509 (Ask Roy Your Question) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220509 (The Copywriter’s Guide to Getting Paid) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220509 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220509 (CopyMentor 1-on-1 Coaching with Roy) “How do you write a sales letter, start to finish?” I’ve been asked a variation of this question, over and over again… And on one level, it’s a little tough to answer. Because it’s become so natural to me, it’s just, “I sit down, and do the next thing.” If I need more research, I research. If I need to write, I write. And if the copy needs reviews or edits, that’s what I do. And yet, there is a consistent, high-level process I follow when writing a sales letter for clients. Not line-by-line — I couldn’t capture that in a daily episode, even if I tried. But the high-level process of “how to write a sales letter.” https://youtu.be/-00mdmnDPyc (Check out today’s episode to get the 12-step breakdown…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🔎 https://www.focusmate.com (Focusmate: My #1 Productivity Hack) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220506 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220506 (The Copywriter’s Guide to Getting Paid) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220506 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220506 (CopyMentor 1-on-1 Coaching with Roy) Most productivity hacks seem to wear off after about a week… At least, if your experience is anything like mine. But about 6 weeks ago, I started using a platform called Focusmate. And seriously, it’s just making me MORE productive, the longer I use it. So I decided to get the Founder and CEO, Taylor Jacobson, on an interview… We talk about Focusmate, the platform… The science behind why it’s so powerful… Plus some really cool psychology deep-dives that can make you more productive AND a better human being! (Seriously, he goes DEEP.) https://youtu.be/qL376_vk4Qw (Discover Focusmate: My #1 new productivity hack!) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🚀 https://www.breakthroughmarketingsecrets.com/lycb?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220505 (Launch Your Client Business Free Mini-Course) 💸 https://www.btmsinsiders.com/courses/copywriting-royalties-and-pay-for-performance?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220505 (Copywriting Royalties and Pay for Performance) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220505 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220505 (The Copywriter’s Guide to Getting Paid) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220505 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220505 (CopyMentor 1-on-1 Coaching with Roy) It can be so frustrating! That “great” prospective client suddenly ghosts you, or just seems to change their mind… Even worse when they seemed so positive last time you talked… Like you had such a good thing going… Like you were DEFINITELY going to do something together. What gives? Why does this happen? And whose fault is it?! It might be yours, if you didn’t catch the one big warning sign I show you how to today’s episode… https://youtu.be/l-jV-Vjtg7U (This will help you get more AND better clients…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🌱 https://www.btmsinsiders.com/courses/content-marketing-to-grow-your-business?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220504 (Content Marketing to Grow Your Business) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220504 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220504 (The Copywriter’s Guide to Getting Paid) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220504 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220504 (CopyMentor 1-on-1 Coaching with Roy) Do you know the biggest differences between copywriting and content writing? … And, importantly, the distinct and critical roles BOTH can play in your marketing strategy? This matters — whether you’re a writer, marketer, or business owner. For writers, it can make a huge difference in the type of work you take on, and the client relationships you pursue. (And your income as a result.) For marketers and business owners, you need to use copywriting and content writing for their right purposes — and at the right time — for maximum results. https://youtu.be/KV8SacNSIag (Either way, you’ll find today’s episode valuable…) (Plus you’ll discover why I no longer thing of it as either/or or versus, and instead it’s about the AND to maximize business results.) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ ⏩ https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220503 (High Velocity Copywriting) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220503 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220503 (The Copywriter’s Guide to Getting Paid) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220503 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220503 (CopyMentor 1-on-1 Coaching with Roy) I am your prospect, hitting your webpage for the first time… You have just 3 SECONDS to grab my attention… And hold it… To convince me to pay attention to what you have to say. Question is: Do you PASS or FAIL? And what is it that gets prospects to pay attention, so you can actually get into your selling message? https://youtu.be/ZIOLshm-59Q (The answer is in today’s episode…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ ✨ https://www.btmsinsiders.com/courses/freedom-through-copywriting?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220502 (Freedom Through Copywriting) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220502 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ❓ https://www.breakthroughmarketingsecrets.com/ask?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220502 (Ask Roy your question) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📙 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220502 (The Copywriter’s Guide to Getting Paid) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220502 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220502 (CopyMentor 1-on-1 Coaching with Roy) Do you want to try freelance copywriting in your spare time? Maybe you just want to get some experience… Maybe you want to put some extra money aside… Or maybe you, like the subscriber who asked today’s question, have some debt you need to pay off to start to enjoy more emotional and financial freedom. Whatever the reason, copywriting CAN be a good side hustle or spare time business. As long as you follow the suggestions in today’s episode. https://youtu.be/0ONhhEBAlg0 (Check it out: Copywriting as a Side Hustle?) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🧠 https://www.btmsinsiders.com/courses/training-your-subconscious-success-mechanism?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220429 (Training Your Subconscious Success Mechanism) 📙 https://amzn.to/3Kq757j (Rethinking Positive Thinking by Dr. Gabriele Oettingen) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220429 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220429 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220429 (CopyMentor 1-on-1 Coaching with Roy) If you struggle with goal-setting… If visualization and manifestation just aren’t coming true like you want them to… If you’ve tried positive thinking but just end up with negative results… It’s not your fault! I was just turned on to two decades’ worth of deep research into positive thinking — why it often comes up short, and what to do instead. The secret? It’s in your BIOLOGY — and your nervous system. Don’t worry though — you don’t have to become a wretched pessimist or throw out those positive thoughts and feelings. But today’s episode will have you rethinking positive thinking, for sure. https://youtu.be/Azep477Sgfc (Check it out: Why Positive Thinking Doesn't Work?) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220428 (CopyMentor 1-on-1 Coaching with Roy) 📙 http://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220428 (The Copywriter's Guide to Getting Paid book by Roy Furr) 💸 https://www.btmsinsiders.com/courses/copywriting-royalties-and-pay-for-performance?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220428 (Copywriting Royalties and Pay for Performance Training) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220428 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220428 (Get Roy’s Daily Emails) Should you be charging an hourly rate for copywriting? And if so, what’s the best hourly rate? I had this come up in a CopyMentor application call. The guy was talking about a conversation with an ideal client… The client asked what he would charge… And he quoted them an hourly rate. I was like… WHAT?! 😲 Then I proceeded to give him the advice I’m now giving you in today’s episode… https://youtu.be/7y0sxOK1JXc (Hourly rate for copywriters? [how to charge for copywriting services]) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 💡 https://www.btms.net/bigideacopy?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220427 (Big Idea Copywriting) 📙 http://www.freescientificadvertising.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220427 (Free Scientific Advertising Audiobook (MP3&PDF)) 📃 https://www.breakthroughmarketingsecrets.com/blog/9-criteria-of-a-perfect-copywriting-client/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220427 (Article: 9 Criteria of a Perfect Copywriting Client) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220427 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220427 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220427 (Apply for CopyMentor 1-on-1 Coaching with Roy) They’ve been called “the best clients for copywriters…” Direct response marketers. Because direct response marketing is typically copy-centric… And they value copywriters who can actually generate results. Sometimes, these companies are well-known or pretty obvious. But other times, they can be hiding in plain sight, hard to distinguish within a niche… Unless you know exactly what you’re looking for. I’ve gotten this question a few times — and today I thought I’d answer it. https://youtu.be/LrpqQqIxAns (Check out today’s episode: How to Find DIRECT RESPONSE Companies.) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🧘♀️ https://www.btmsinsiders.com/courses/training-your-subconscious-success-mechanism?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220426 (Training Your Subconscious Success Mechanism) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220426 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220426 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220426 (Apply for CopyMentor 1-on-1 Coaching with Roy) This is going to sound a little crazy… But I was reading this article that promised how to be a better lover… Specifically, targeted at men (who yes, often suck at this skill)... And I agreed — YES, this skill is powerful in being a better lover… In fact, it can improve nearly ALL relationships, not just intimate ones. And then I got to thinking… Can this skill make you a better copywriter, marketer, and entrepreneur? The answer is an unequivocal YES! What’s this super-skill that can lead to better sex AND conversion rates? Well, you’ll have to watch today’s episode to find out! (And yes, it’s at least 99.9% safe-for-work — PG-rated.) https://youtu.be/8OW419lhyuY (Check out today’s episode: This skill makes you a better LOVER... And MARKETER!) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🎭 https://www.btmsinsiders.com/courses/story-selling-master-class?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220425 (The Story Selling Master Class) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220425 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ❓ https://www.breakthroughmarketingsecrets.com/ask?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220425 (Ask Roy your question ) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220425 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220425 (Apply for CopyMentor 1-on-1 Coaching with Roy) When you SUCCEED in writing in your clients voice, as a copywriter… You get the reaction, “That sounds like I wrote it, but better!” And that’s what you want. Because you want your copy to read like it was written by your client — it’s their stories, their words, their personality… But you also need it to be BETTER marketing copy than they could write themselves. More interesting to read — more compelling — and more effective at generating response! How do you walk this line? The answer is in today’s episode… https://youtu.be/fUINiP4NAUE (5 Tips to Write in Your Client's Voice — for Copywriters!) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🧠 https://www.btmsinsiders.com/courses/training-your-subconscious-success-mechanism?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220422 (Training Your Subconscious Success Mechanism) 💪 https://www.btmsinsiders.com/courses/small-work-big-productivity?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220422 (Small Work, Big Productivity) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220422 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📙 https://amzn.to/3k2zUMs (The War of Art by Steven Pressfield (on Amazon)) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220422 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220422 (Apply for CopyMentor 1-on-1 Coaching with Roy) Today, I felt a ton of RESISTANCE that I knew would hold me back from having my best day… I wanted to have a productive day… I needed to have a productive day… But if this Resistance had its way, I was going to have roller-coaster productivity, at best. So, what did I do to start my day, to overcome the Resistance? And what can you do to overcome the Resistance that often slows or stops your creative work? https://youtu.be/tAUk670Lke0 (Check out today’s episode on How to Overcome RESISTANCE as a (Copy)Writer.) (And yes, this is the same Resistance as talked about in The War of Art by Steven Pressfield.) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 💰 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220421 (The Copywriter’s Guide to Getting Paid) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220421 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220421 (Apply for CopyMentor 1-on-1 Coaching with Roy) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220421 (Get Roy’s Daily Emails) If you’re a copywriter and want to speed up your path to success… I have a simple behavior you can do — but you might resist my recommendation. Here’s the thing… It works. I see it work all the time. Copywriters who do this one thing, tend to have a faster path to the top. But when I say it, you might accuse me of being completely self-serving. In which case, it’s easy to throw up a wall of resistance — and even write off my recommendation. What is this behavior? https://youtu.be/huCTDzc7uRE (It’s revealed in today’s episode: Copywriters who do THIS succeed faster.) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 💰 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220420 (The Copywriter’s Guide to Getting Paid) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220420 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220420 (Get Roy’s Daily Emails) 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220420 (Apply for CopyMentor 1-on-1 Coaching with Roy) I get so many emails and questions asking about how to get started as a copywriter… When the person doing the writing… Clearly… Does NOT… Write… Well. It’s painful. Sometimes it’s because English is not their primary language. And sometimes, well, that excuse doesn’t apply. So today I want to answer their questions! [Warning: it is a little bit of a rant.] https://youtu.be/O85x8_lfu-E (Check out my episode on how to be a copywriter when you don’t write good!) Yours for bigger breakthroughs, Roy Furr PS: This isn’t just about what you might think of as under-writing. When I started copywriting, I had to unlearn my over-written academic style. Because academic writing SUCKS as copy. I talk about that, too.
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 👉 https://www.btms.net/copymentor?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220419 (Apply for CopyMentor 1-on-1 coaching with Roy) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220419 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220419 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220419 (Apply to work with Roy) It doesn’t matter how much money you make… If you suck at keeping it, you’ll never get rich. Financial freedom will NEVER come from income alone. It will come from your ability to hold onto money, accumulate resources, and be a good steward of wealth. That’s what today’s episode is all about. How to get richer, by knowing what to do with the money you make. https://youtu.be/Y3_8qYeDoso (Check it out: Want to get rich? Learn to steward money…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 💡 https://www.btms.net/bigideacopy?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220418 (How to Create Breakthrough Big Idea Copy) ❓ https://www.BreakthroughMarketingSecrets.com/ask?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220418 (Ask Roy your question) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220418 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220418 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220418 (Apply to work with Roy) Is AI copywriting software going to kill your copywriting career? What’s the likelihood some copywriting script or bot is gonna put you out of business? It’s a big question — and an important one. Because artificial intelligence has already come a very long way. And there are a lot of things it does better than humans. For example, take a task as complex as driving. AI drivers are already safer on the road than humans. It’s only humans — our mistrust for machines, and our desire to drive — holding it back. But what about copywriting? I got this question and answered it in today’s Mailbox Monday episode. https://youtu.be/tosTrXO9t98 (Check it out: Will AI kill copywriting? [Artificial Intelligence Copywriting Software]) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🚀 https://www.breakthroughmarketingsecrets.com/lycb?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220415 (Launch Your Client Business — FREE Mini-Course) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220415 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220415 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220415 (Apply to work with Roy) It’s time to 🛑 STOP 🛑 sending cold emails to get clients… Seriously. I know this might feel a little contrary to what I’ve taught before. But it’s about to make perfect sense. In today’s episode, I’m calling the death of cold emails… And offering you a much better method of lead generation, prospecting, and getting clients. https://youtu.be/sZg0hFdzn6M (Dig into today’s episode on The Death of Cold Email…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 💰 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220414 (The Copywriter’s Guide to Getting Paid) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220414 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220414 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220414 (Apply to work with Roy) I found 5 important questions people are asking about how freelance copywriters get paid… I was doing some market and keyword research around how copywriters get paid… And when I saw all these questions people are typing into Google, I thought I would just dedicate today’s episode to answering them… — How do copywriters make money? — How do freelance copywriters get paid? — Do copywriters get paid well? — How do copywriters find clients? — How to become a copywriter? This is foundational stuff and important to making a good living as a copywriter. https://youtu.be/Fj2PdsrX7-A (Check out today’s episode on how freelance copywriters get paid…) Let me know if you have any other questions or want to know more. Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🏆 https://www.btms.net/copymastery?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220413 (The Fastest Path to Copywriting Mastery [Free Web Class on April 14, 2022]) ✨ https://www.btmsinsiders.com/courses/freedom-through-copywriting?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220413 (Freedom Through Copywriting) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220413 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220413 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220413 (Apply to work with Roy) The last couple days, I’ve REALLY been appreciating the freedom I’ve created through copywriting and entrepreneurship… If I had a regular J-O-B, I probably would’ve had to grovel to my boss for some time off… Maybe even gotten in trouble. But through my life as a copywriter-entrepreneur… I just made a decision — and everything is good. It’s on days like this where I especially appreciate the freedoms these skills can give you. https://youtu.be/gqsQcQgX9pQ (Today’s episode: Freedom Through Copywriting [appreciation!]...) What freedoms do YOU most appreciate from copywriting and entrepreneurship? Or if you’re not quite there yet, what freedoms do you want most? Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🤯 https://www.btmsinsiders.com/courses/training-your-subconscious-success-mechanism?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220412 (Training Your Subconscious Success Mechanism) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220412 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 💵 https://www.inc.com/jessica-stillman/self-made-millionaire-personality-traits-study.html (Inc Magazine: Personality Traits of Self-Made Millionaires) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220412 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220412 (Apply to work with Roy) There are certain personality traits common amongst self-made millionaires… Saw this in Inc. Magazine… There was a study of self-made millionaires, and their personality traits on what’s called the “Big 5” — openness, conscientiousness, extroversion, agreeableness, and neuroticism. This study found there’s a specific pattern of these traits that’s common amongst self-made millionaires. And, good news, these are traits that can be cultivated and developed. So if you want your personality type to match that associated with self-made millionaires… You can intentionally shift your conscious and subconscious thoughts, feelings, and actions towards these traits. https://youtu.be/0UJPIh7O_cw (Check it out in today’s episode: What Makes A Self-Made Millionaire, According to Science…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🚀 https://www.breakthroughmarketingsecrets.com/lycb?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220411 (Launch Your Client Business Free Mini-Course) 🙌 https://www.btmsinsiders.com/courses/freedom-through-copywriting?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220411 (Freedom Through Copywriting) 📺 https://www.youtube.com/watch?v=LgAMy_qj_XE (Video: We’re All F-ed Up, Broken, & Insecure [NSFW!]) 📺 https://www.youtube.com/watch?v=g6RFU1eoax8&t=906s (Video: Fred Joyal Superbold Interview: Be the voice of upliftment) ❓ https://www.breakthroughmarketingsecrets.com/ask?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220411 (Ask Roy your question) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220411 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220411 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220411 (Apply to work with Roy) When a client is making you feel bad about yourself, what do you do? Suddenly I’m thinking of the old Jeff Foxworthy sketch… “You might be a redneck if…” Well, you might have a toxic client if… That’s kinda the theme of today’s episode, my response to a Mailbox Monday question from K. What to do with toxic clients. How to make the best of the situation. How to set boundaries. How to know if you’re making things worse. Then I also go into how to set yourself up so you can ditch toxic clients, reject them when you see them, and in general only work with the great ones. There’s a ton of value packed into this one… https://youtu.be/sPgr3bfdIoM (Get it all in today’s episode: Dealing with Toxic Clients [Freelance Copywriting].) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 💲 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220408 (The Copywriter’s Guide to Getting Paid) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220408 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220408 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220408 (Apply to work with Roy) In the beginning, it was hard for me to believe I could become a copywriter… In fact, copywriters in general seemed like a rare breed… And freelance copywriters were downright mythical! All this to say, it was hard for me to imagine what it would be like for ME to take on the IDENTITY of Copywriter. This is important. Because you have to believe YOU ARE THE COPYWRITER if you want to become one. https://youtu.be/CsD9Cy-r4uE (Check out today’s episode for the power in becoming the copywriter…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 💰 https://www.btmsinsiders.com/courses/copywriting-royalties-and-pay-for-performance?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220407 (Copywriting Royalties and Pay for Performance) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220407 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 💲 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220407 (The Copywriter’s Guide to Getting Paid) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220407 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220407 (Apply to work with Roy) If you want to get paid copywriting royalties… Based on the actual RESULTS you generate for clients — leads, customer, sales, and profits… You’ll quickly find out that some clients LOVE the idea, and are happy to pay based on performance… While others bristle at the thought — they simply want to pay you your hourly wage and move on. Today’s episode is all about that. About recognizing the prospective clients who are most likely to pay royalties or other performance-based payments. That is, entrepreneurial clients who live in The Results Economy. https://youtu.be/j0AwopH86Uk (Dig into today’s episode for Copywriting Royalties & The Results Economy…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🚪 https://www.btmsinsiders.com/courses/welcome-mat-funnels-to-get-new-customers?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220406 (Welcome Mat Funnels to Get New Customers) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220406 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220406 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220406 (Apply to work with Roy) What if you could target your marketing at ONLY the BUYERS? What if you could find those with the highest likelihood of purchasing — and make sure you showed up for them, with your best offer? Can you see how that would make marketing and getting new customers easier? That’s the power of purchase intent. I’m going to share with you a specific method to find and target people with a high likelihood of buying in today’s episode. https://youtu.be/FTbxX0RBdh0 (Check it out: Predict Who Will Buy: Cold Traffic Audiences, Keywords, & Purchase Intent…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🔬 https://www.btmsinsiders.com/courses/scientific-path-to-increasing-profits?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220405 (The Scientific Path to Increasing Profits) 👩🔬 https://www.freescientificadvertising.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220405 (FREE: Scientific Advertising by Claude Hopkins (Audiobook & PDF)) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220405 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220405 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220405 (Apply to work with Roy) You don’t have to be a brilliant marketer or copywriter to get great marketing results… You just need to develop this one advantage, fast… An advantage that lets you know what will work in marketing — in YOUR marketing, for YOUR offers, in YOUR business. And you will know better than you could ever know if you consulted with a so-called “expert,” or argued all day long in copy reviews and marketing strategy meetings. What is this advantage? https://youtu.be/PpVYFh-AiXo (It’s revealed in today’s episode: How to Succeed in Marketing Without Being an Expert…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🤝 https://www.btmsinsiders.com/courses/client-getting-blueprint?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220404 (The Client-Getting Blueprint) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220404 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ❓ https://www.breakthroughmarketingsecrets.com/ask?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220404 (Ask Roy Your Question) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220404 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220404 (Apply to work with Roy) If you struggle to get ANY response from your cold emails, you could be making this big mistake… I see it over and over again. Including most cold emails, cold DMs, and other cold pitches to me. The mistake might not seem so obvious. But if you’re making it, you’re probably getting almost no response to your cold emails… Except from the crickets… 🦗🎵 https://youtu.be/X2ZH6H8x_2E (Check out today’s episode where I reveal this big-time cold email mistake and how to fix it…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🤯 https://www.btmsinsiders.com/courses/training-your-subconscious-success-mechanism?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220401 (Training Your Subconscious Success Mechanism) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220401 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ▶ https://www.youtube.com/channel/UCCcf9ezDoQOuY0mrDyVyRBA (Joseph Rodrigues on YouTube) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220401 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220401 (Apply to work with Roy) Do you practice affirmations and manifestation techniques? I’m a skeptical person. And so it’s easy to trash the idea that you could say the right words, with feeling, and win the lottery. It’s hard for me to believe in affirmations as a magic trick or spell you can cast to manifest things in the world. But here’s the thing — I KNOW there’s POWER in affirmations, done the right way, expecting the right result. And, in fact, I’ve been doing this type of daily affirmations for the last few days — and getting EXACTLY what I wanted. So I thought I’d share with you. https://youtu.be/9gchn4kLx_8 (Check out today’s episode and discover my secret affirmations and manifestation…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 📈 https://www.btmsinsiders.com/courses/16-tips-to-grow-your-copywriting-business?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220331 (16 Tips to Grow Your Copywriting Business) 🏃♀️ https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220331 (High-Velocity Copywriting) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220331 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220331 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220331 (Apply to work with Roy) I have a really simple idea that will help you land your next copywriting project… It does come with a disclaimer. It won’t work for ALL copywriters who are reading this. I explain who it won’t work for — and who it will work for — in today’s episode. I also share, specifically, how to do it. I want you to try it. I want you to try it because it works. It’s gotten me — at the very least — tens of thousands of dollars worth of copywriting work in the past. Probably at least six-figures worth. So, will you try it? https://youtu.be/RHrpKvSUP2I (Check out today’s episode for the EASY trick to land your next copywriting project…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 📙 https://amzn.to/3tNuj1T (The Adweek Copywriting Handbook by Joe Sugarman [Amazon]) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220330 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220330 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220330 (Apply to work with Roy) Legendary copywriter, marketer, and entrepreneur Joseph Sugarman passed away last week… Maybe you know him for his best-selling book, The Adweek Copywriting Handbook. Or for his previous books, Triggers, Advertising Secrets of the Written Word, Marketing Secrets of a Mail Order Maverick, and Success Forces. Maybe you know him as the founder and face of the famous mail order electronics company, JS&A. Or for his biggest pop culture success, BluBlocker Sunglasses. Add up all his successes and he’s truly a modern legend — and deserving of Brian Kurtz’s title of “Titan.” I saw him speak at least twice (at AWAI and The Titans of Direct Response) and enjoyed a little time with him at each event. And in all my studies of Joe, and in all I learned from him, ONE LESSON stands above all the rest… https://youtu.be/cMagc3TFdoY (In today’s episode I share my #1 lesson from the late, great Joe Sugarman…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🖐 https://www.btms.net/first5clients?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220329 (How to Get Your First 5 Clients [Free Web Class, March 31, 2022]) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220329 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220329 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220329 (Apply to work with Roy) You might fear rejection when going after clients, but… If you were to just start a conversation with a potential client… Figure out if they might be interested… And ask them “to the dance”... You might just figure out they’re as excited about you as you are about them. In fact, it reminds me of that time when I was too afraid of rejection to ask anyone to the prom. That embarrassing story is in today’s episode, plus the relevance to getting clients. https://youtu.be/TooJuWRp620 (Tune into today’s episode and discover how getting clients is not as hard as you think…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220328 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ❓ https://www.breakthroughmarketingsecrets.com/ask?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220328 (Ask Roy your question) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220328 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220328 (Apply to work with Roy) If you want to be successful with client copywriting, you need to know what clients are looking for… So this question from Sean, that I got today, is a really good one to ponder… “What exactly are clients looking for in copywriters? As far as skills, character qualities, and everything else?” At first, I thought, “Oh, there’s just a couple things worth mentioning here…” Then I started to put together my show notes, and came up with 18 specific behaviors. … And ended up with 33 minutes packed with powerful advice for client copywriters. https://youtu.be/4rQtQjeIqvc (Check out today’s episode for the 18 Behaviors Copywriting Clients LOVE From You!) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🎭 https://www.btmsinsiders.com/courses/emotional-direct-response-copywriting?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220325 (Emotional Direct Response Copywriting) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220325 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220325 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220325 (Apply to work with Roy) What makes people buy? If you want to be a great copywriter, marketer, salesperson, or persuader… This should be a lifelong obsession of yours. Why do we make buying decisions? What are our core motivators? Today I want to share with you what I believe is the #1 most powerful buying motivation… That you can include in your sales messages — and increase sales. Before you check out this episode to find out what it is, see if you can guess. What do YOU think is the #1 buying motivation? https://youtu.be/znDE3kMfrkc (Now check out today’s episode and discover the #1 most powerful buying motivation…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 📈 https://www.btmsinsiders.com/courses/the-most-valuable-customer-strategy?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220324 (The Most Valuable Customer Strategy) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220324 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220323 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220324 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220324 (Apply to work with Roy) Don’t piss off your best customers! The most valuable asset in your business is your list (better literal, still good metaphorical) of past customers who are willing to spend money with you again. The more money each of these customers spends with you, the more profitable and successful your business will be. Protecting your positive relationship with these customers is literally protecting your business. My favorite music-making software is Reason. I’ve been using it since version 1 or 2 — for over 20 years! And the company behind it — Reason Studios — has once again pissed me and their other most loyal customers off, in an attempt to stir up some short-term sales. The full story and its lessons are in today’s episode… https://youtu.be/_DeA8ZVLx4w (Marketing FAIL from my favorite music-making software [Huge lesson on LTV—Customer Lifetime Value].) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ ✅ https://www.breakthroughmarketingsecrets.com/copy-review-by-roy-furr/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220323 (Hire Roy to review your copy) 👩🔬 http://www.freescientificadvertising.com/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220323 (FREE Scientific Advertising by Claude Hopkins (MP3 & PDF)) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220323 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220323 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220323 (Apply to work with Roy) One of the first things you do in a new industry or with a new client is to figure out the “rules” to follow… Sometimes these are actual written rules, guidelines, or best practices. Other times, they’re implied or suggested — for example, when a client sends you an example piece of marketing to model as you create yours. If you do a really good job of following the rules, even moderate copywriting skills can get you similar results to what the client is used to. This is great, especially if you’re pretty new. But if you want to create true breakthroughs, you need to learn to break the rules. https://youtu.be/zaisI5VKUVo (In today’s episode, I share some ideas on the smart way to break rules, to beat controls and increase your profits…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🎁 https://www.btmsinsiders.com/courses/irresistible-offers?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220322 (Irresistible Offers Training) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220322 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220322 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220322 (Apply to work with Roy) The world’s best marketers are OBSESSED with offers… Because they know that when you have the right offer, it almost sells itself… And the wrong offer isn’t worth hiring the world’s best copywriter for, because 1) you couldn’t convince them to take the project, and 2) it’s a total waste of talent. Today I share the #1 question you need to ask and answer to create an irresistible offer… Plus the story of how my first copywriting offer was me accidentally stumbling onto the right answer… And how I’ve used it in multiple offer categories, in multiple markets since then. https://youtu.be/T_UpbPSSzo4 (Dive into today’s episode to discover the #1 question you need to ask and answer to create your own irresistible offers…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 👑 https://www.btmsinsiders.com/courses/value-first-funnel-strategy?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220321 (The Value-First Funnel Strategy) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220321 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ❓ https://www.breakthroughmarketingsecrets.com/ask?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220321 (Ask Roy your question) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220321 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220321 (Apply to work with Roy) The world’s greatest copywriter, Gary Bencivenga, once told me that one of his secrets to success was to “make your advertising itself valuable.” Meaning, make sure your prospect gets value simply from engaging with your marketing. That makes the attention and readership sale. Which is a necessary prerequisite for making any other sale or conversion. But how? Today I got a question from a subscriber about how to do that — and I share a unique answer that I think you’ll get a ton of value from! https://youtu.be/ZVW2J6b0Hsw (Check out today’s episode on value-first, education-based marketing that generates sales…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🤝 https://www.btmsinsiders.com/courses/client-getting-blueprint?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220318 (The Client-Getting Blueprint) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220318 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220318 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220318 (Apply to work with Roy) One of my BTMSinsiders members, Jared B., shared this in our private Facebook group… "Done! Ending the week with 3 calls booked and a deposit for a one-off project on the way. So uhh... this works!" What did he do? Pretty simple, actually. He followed the steps in Milestone 1 of my Client-Getting Blueprint. He created a solid client offer. He created a conversion system — based on my minimum viable funnel approach. He used a very simple traffic strategy. And boom! Calls booked. Projects. Money showing up. Want to know more? https://youtu.be/zpHRjZ_XSow (Today’s episode spills the beans and makes it easy for you to get clients…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🎭 https://www.btmsinsiders.com/courses/emotional-direct-response-copywriting?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220317 (Emotional Direct Response Copywriting) 🏃♀️ https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220317 (High-Velocity Copywriting) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220317 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📃 https://www.breakthroughmarketingsecrets.com/blog/this-20-point-copywriting-outline-was-behind-my-first-million-dollar-sales-letters/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220317 (The Legendary Clayton Makepeace Outline) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220317 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220317 (Apply to work with Roy) You’ve heard that people make decisions based on emotion, and justify them with logic… But I don’t think you realize that it’s not just a truism or pithy quote. I just heard about some research into people who had the emotional center of their brain cut off (not by researchers, by illness or accident). When those people were tasked with making a decision, they could rationalize their choices all day long. They could explain the advantages of choosing one option over the other. THEY COULDN’T MAKE A DECISION. Without emotion, people literally can’t make decisions. Which means your copywriting needs to evoke emotions to get people to make a decision to buy. With that in mind… https://youtu.be/6dmlqVBh0eI (In today’s episode, I share a list of 16 Dominant Emotions to use in Copywriting and Selling that I got from the late, great Clayton Makepeace…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ ▶ Free Replay: How to Create Breakthrough Big Idea Copy https://www.btms.net/bigideacopy?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220316 💻 Webinars That Sell https://www.BTMSinsiders.com/courses/webinars-that-sell?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220316 ☕ Wanna say "thanks" for this episode? Buy me a coffee... https://www.buymeacoffee.com/royfurr ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training… https://www.BTMSinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220316 📺 Subscribe to Roy’s YouTube channel https://www.youtube.com/user/royfurr?sub_confirmation=1 🎧 Subscribe to the Breakthrough Marketing Secrets podcast https://breakthroughmarketingsecrets.captivate.fm/listen 📧 Get Roy’s Daily Emails https://www.BreakthroughMarketingSecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220316 🤝 Apply to work with Roy https://www.BreakthroughMarketingSecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220316 Event-based marketing is an EASY way to make more sales, without becoming a “better” copywriter or marketer… There’s a natural urgency to events. There’s an automatic deadline. And if your current sales and persuasion ability is the cake, making your promotion into an event is that sweet, sweet icing. BONUS: There are a TON of different types of event-based marketing campaigns you can run. In today’s episode, I touch on the advantages of event-based marketing, and break down a bunch of ideas you can use immediately to create marketing events for yourself or your clients. https://youtu.be/FkQlJ7FbGSU (Check out today’s episode on event-based marketing that makes more sales…) Yours for bigger breakthroughs, Roy Furr PS: Did you know that Breakthrough Marketing Secrets is also a podcast? If you’re more a listener than a watcher, you can https://breakthroughmarketingsecrets.captivate.fm/listen (go here to subscribe in your favorite podcast app).
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ ▶ https://www.btms.net/bigideacopy?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220315 (Free Replay: How to Create Breakthrough Big Idea Copy) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220315 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220315 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220315 (Apply to work with Roy) Did you know that 99.9% of the best, top, A-list copywriters don’t use templates? And even those who do don’t use them like most novices do. It’s true. If you talk to a copywriter who works with the very best direct marketers… You’ll find they don’t use templates at all. And if they try to use them, it’s a big FAIL. Yet copywriting gurus keep selling you templates like they’re the Holy Grail of copywriting. What gives? https://youtu.be/BsTO5k_Ohz8 (In today’s episode I explain why copywriting templates fail — and what to do instead…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🤑 https://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220314 (The Copywriter’s Guide to Getting Paid) ❓ https://www.breakthroughmarketingsecrets.com/ask?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220314 (Ask Roy your Question) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220314 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220314 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220314 (Apply to work with Roy) You probably underestimate the value of your current experience… I got two Mailbox Monday questions, back to back, each saying they didn’t have any experience in copywriting… And asking how to position themselves and get copywriting clients. In BOTH cases, they specifically listed multiple relevant types of experience that my experience says would make them pretty solid new copywriters. But for whatever reason, they didn’t see it that way. In today’s episode, I answer those questions… Plus explain how to position yourself based on whatever limited experience you do have, to get your start and get your first copywriting clients. https://youtu.be/Y93njAmR_JU (This is what to do when you want to get your first copywriting clients but you’re not sure how to present your non-copywriting experience…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 👉 https://www.fredjoyal.com/ (Get Superbold from Fred Joyal’s website) 📙 https://amzn.to/3Kz7N2n (Go directly to Superbold on Amazon) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220311 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220311 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220311 (Apply to work with Roy) If you saw Tom Hanks waiting for takeout at a local restaurant, would you be confident enough to say hi? And even more important, would Mr. Hanks actually feel good about the conversation, by the time you were done? And — if you had that level of boldness and conversational confidence, WHAT ELSE could you accomplish? Today’s guest on Breakthrough Marketing Secrets tells that exact story — of the time he met Tom Hanks, at a restaurant in Santa Monica. These are also the boldness skills that helped him generate over $1 BILLION in revenue as the CEO of 1-800-DENTIST. And the skills he’s used to become a bestselling author, speaker, and successful entrepreneur. He also shares a proven action plan to help YOU become unstoppably confident in the next 90 days. https://youtu.be/g6RFU1eoax8 (Check out today’s interview with Fred Joyal on how you can become Superbold in the next 90 days…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🚪 https://www.btmsinsiders.com/courses/welcome-mat-funnels-to-get-new-customers?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220310 (Welcome Mat Funnels to Get New Customers) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220310 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220310 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220310 (Apply to work with Roy) It’s the hardest puzzle in marketing… But if you can solve it, reliably, consistently, you will get rich. Do you know what it is? Zig Ziglar said, “The first step to solving a problem is to recognize that it does exist.” And the first step to coming up with a GOOD solution is to have a good, clear definition of the problem. So today, I reveal the hardest puzzle in marketing — the problem that you can solve to get rich — AND I even point you down the path to its solution. https://youtu.be/7SyZCjGc8_Y (Check out today’s episode for The Hardest Puzzle in Marketing — solve this, get rich…) Do you Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 💪 https://www.btmsinsiders.com/courses/small-work-big-productivity?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220309 (Small Work, Big Productivity) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220309 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220309 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220309 (Apply to work with Roy) This may be an uncomfortable thing to admit, but… Are you looking for a lottery ticket with your business, your marketing, your entrepreneurship? Are you looking to hit the jackpot and make your fortune? … If only you can find the RIGHT opportunity, the RIGHT tactic, the RIGHT tip or trick? If we are honest with ourselves, the answer to this question is often YES. And the worst part is… This mistake can kill our REAL long-term opportunity to find the success we seek. https://youtu.be/YbEm76Z3_kU (More in today’s episode, about hitting the entrepreneurial jackpot...) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 💡 https://www.btms.net/ecp?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220308 (Email Copywriting Prompts) 👩🔬 http://www.freescientificadvertising.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220308 (FREE Scientific Advertising by Claude Hopkins (audiobook + PDF)) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220308 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220308 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220308 (Apply to work with Roy) If you want to build your business online, this should be your #1 priority… When I started Breakthrough Marketing Secrets back in 2014, it was the very first thing I decided to do… Before I had products… Before I had any services planned for the audience… Before I even started sending daily emails. This was the #1 thing I knew — from nearly a decade in business — would make all the difference in growing my business online. https://youtu.be/cXTFu799XrY (Check out today’s episode for the #1 thing you need to do now to grow your business online…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 💡 https://www.btms.net/ecp?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220307 (Email Copywriting Prompts) ❓ https://www.BreakthroughMarketingSecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220307 (Ask Roy Your Question) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220307 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220307 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220307 (Apply to work with Roy) Today I’m giving you 7+1 rapid-fire email copywriting tips… It’s Mailbox Monday — and Dmitri wanted to know how to be a great email copywriter. So I thought I’d break down a whole collection of rules, principles, strategies, and tips that will make your email copywriting so much better if you follow them. Everything from the #1 job of every marketing email… To a simple exercise even complete novices can use to write better emails… Even: how to write emails differently based on where they fit in your campaign. https://youtu.be/aAxQtKjlxQA (It’s all in today’s episode on how to be a great email copywriter…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🚀 https://www.breakthroughmarketingsecrets.com/lycb?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220304 (FREE Launch Your Client Business Mini-Course) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220304 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220304 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220304 (Apply to work with Roy) Pretty much every 5- or 6-figure deal I’ve ever closed has come from a consultative sales call… I’ve been getting big checks from consultative selling for well over a decade. And while I could spend days helping you do it well… There’s really ONE BIG, EASY LESSON that will help you close more deals. It’s a simple positioning strategy. Both in your mind and how you approach the conversation. And when you do it right — and you’re talking to a qualified prospect — it’s only natural for the deal to close. https://youtu.be/KknrrMRyiTo (In today’s episode, you’ll discover the #1 way to close more deals on consultative sales calls…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 👀 https://www.btmsinsiders.com/courses/irresistible-offers?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220303 (Irresistible Offers) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220303 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220303 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220303 (Apply to work with Roy) Copywriting is NOT magic… You cannot manufacture, create, or abra-cadabra market desire into existence. You don’t have a magical incantation to make people buy something they don’t desire. This is part of why I’ve never seen myself as JUST a copywriter. I’ve always considered offer creation, tweaking, or improvement as part of what I do with clients, BEFORE I start writing copy. Because a better offer is easier to sell, and leads to more sales and profits. https://youtu.be/cnIfsoTZ6dY (More in today’s episode: Better Offer = Bigger Profits…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🤩 https://www.btmsinsiders.com/pages/reviews?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220302 (New Reviews Page on BTMSinsiders) 👩⚖️ https://www.btmsinsiders.com/courses/proof-credibility-believability?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220302 (Proof, Credibility, and Believability) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220302 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220302 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220302 (Apply to work with Roy) As a copywriter, I LOVE testimonials… They’re better than anything I can write. More believable, more compelling. The prospects connect with them more, and are more likely to buy because of testimonials than because of anything I would write. And so I very proactively work to get as many testimonials (or reviews) as possible. And, in fact, we just built a https://www.btmsinsiders.com/pages/reviews?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220302 (huge reviews page on BTMSinsiders) to feature all the 5-star reviews and testimonials. Which had me thinking, I should share a little lesson with you in today’s episode… https://www.youtube.com/watch?v=IIGf3mSdTBI (Check out today’s episode for some thoughts on using testimonials in marketing…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 📜 https://www.btmsinsiders.com/courses/story-selling-master-class?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220301 (Story Selling Master Class) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220301 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220301 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220301 (Apply to work with Roy) There’s a specific Copywriting X-Factor that makes your copy massively more appealing… This is something novices can struggle with for years. Often you truly become a pro copywriter when you really figure this out. And maybe surprisingly, entrepreneurs often just get it from the beginning — and learning copywriting can be their biggest barrier to implementing. What is this X-Factor? It’s NOT curiosity, but I want to leave you with a little curiosity to get you to figure out what it is in today’s episode… https://youtu.be/59mbXr1dj9c (Dive into today’s episode for the Copywriting X-Factor, and how it applies to Novice vs. Pro vs. Entrepreneur copywriters…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ ⏩ https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220228 (High-Velocity Copywriting) 🎁 https://www.btmsinsiders.com/courses/irresistible-offers?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220228 (Irresistible Offers) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220228 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ❓ https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220228 (Ask Roy Your Question) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220228 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220225 (Apply to work with Roy) Today, I’m answering another subscriber question… He wants to know which copywriting skills are most useful to learn… To help his employer — a consulting business — grow. I’m NOT going to get tactical here. I’m not going to say, “Go learn YouTube ads,” or, “Go learn Facebook ads,” or “Go learn email marketing.” As usual, I get deeper than that. Beneath the superficial, to what’s truly important. And if you want to generate maximum results (and profit) as a copywriter, I recommend you do the same. https://youtu.be/q1AlG9Yr9-w (Check out today’s episode on which copywriting skills are most useful…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🙋♂️ https://www.btms.net/copyclients?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220225 (REPLAY: An Action Plan for Getting Copywriting Clients) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220225 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220225 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220225 (Apply to work with Roy) When someone reads your copy, do you want them to think, “That’s good writing!” Nope. You want them to respond. To sign up. To buy. To inquire. Which requires a shift in how you think about your writing. Your writing needs to be invisible. That’s the topic of today’s episode. https://youtu.be/4DDWZX3se4s (Check out copywriting tip #583: make your writing invisible…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🥇 https://www.btmsinsiders.com/courses/small-work-big-productivity?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220224 (Small Work, Big Productivity) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220224 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220224 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220224 (Apply to work with Roy) I don’t know if this is a true story or not… But it’s a good story with a great lesson that I wanted to share with you. One day, a man approached JP Morgan, the banker, with an envelope in-hand… He said, “Sir, in my hand I hold a guaranteed formula for success, which I will gladly sell you for $25,000.” What happened next? https://youtu.be/lZvfIqW1Ctw (You’ll find the rest of the story of “The Formula for Success in an Envelope” in today’s episode…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🙋♂️ https://www.btms.net/copyclients?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220223 (An Action Plan for Getting Copywriting Clients) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220223 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220223 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220223 (Apply to work with Roy) If you are a good copywriter, there’s an opportunity waiting for you… Do you even realize how much content and marketing is being put out today? Last year, there were 197 million emails sent EVERY MINUTE. Other media channels have similarly staggering statistics. Marketers have more need than ever for fresh content and fresh copy. There is SO MUCH opportunity. And yet I hear copywriters still struggling to find this opportunity. https://youtu.be/clq1rcsofpo (Today’s episode should help: Copywriters Wanted.) Yours for bigger breakthroughs, Roy Furr PS: If you’re looking for work as a copywriter, make sure you https://www.btms.net/copyclients?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220223 (register for my free web class tomorrow, An Action Plan for Getting Copywriting Clients).
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🙋♂️ https://www.btms.net/copyclients?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220222 (An Action Plan for Getting Copywriting Clients) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220222 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220222 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220222 (Apply to work with Roy) If you’re waiting for clarity on getting copywriting clients… Trying to find your best niche, your best opportunity, your best potential clients… You absolutely NEED to listen carefully to what I say in today’s episode. You can spend YEARS struggling, if you don’t do the ONE THING I recommend. Almost no matter what else you do. But when you follow this one recommendation, it makes it so much easier. https://youtu.be/4MhdcWXl3g8 (Check out the one thing you must do to get your first copywriting client, in today’s episode…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🙋♂️ https://www.btms.net/copyclients?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220221 (An Action Plan for Getting Copywriting Clients) ❓ https://www.breakthroughmarketingsecrets.com/ask?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220221 (Ask Roy your question) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220221 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220221 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220221 (Apply to work with Roy) This might not seem like a shortcut — until you try it… Today, an idea for getting copywriting clients — especially if you’re newer to copywriting. If you want more clients, better clients… Or even just your first client! This idea can help you focus on the opportunities most likely to pay off… https://www.youtube.com/watch?v=OJ0Ow8mN5n0 (Check out today’s episode for an idea that can help you get copywriting clients…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🥇 https://www.btmsinsiders.com/courses/small-work-big-productivity?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220218 (Small Work, Big Productivity) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220218 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 🧠 https://amzn.to/3LJiAZt (Mindset by Carol Dweck ) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220218 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220218 (Apply to work with Roy) I expect this episode to BOMB. I DO NOT expect it to be popular at all. Because I’m NOT making it with the goal of being popular. I’m making it because I think the lesson is valuable, and I want to make it. And the few people who actually watch or listen to every minute of it — then apply it — will get immense value from it. So this episode is for those people. This episode is for you — if you want to be more productive, more effective, get more done, and achieve more goals. And you’re willing to click on an episode with a boring and obscure title because it promises that. https://youtu.be/KDZqepm5yeI (Here’s today’s extremely unappealing title: Descriptive vs. Prescriptive Productivity…) Yours for bigger breakthroughs, Roy Furr PS: In the episode, I do share a lesson learned from a billionaire copywriter, that was the inspiration behind this episode. So, you know, there might be some value here.
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 💰 https://www.copywritersguide.com/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220217 (The Copywriter’s Guide to Getting Paid) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220217 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 🧠 https://amzn.to/3LJiAZt (Mindset by Carol Dweck ) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220217 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220217 (Apply to work with Roy) When I had ZERO experience, it was my ATTITUDE that got me hired… I was trying to get my first marketing job. I didn’t have a background in marketing. Or a degree in marketing. I didn’t have any experience. But I KNEW I wanted to become a copywriter. And I KNEW I wanted a marketing job as a bridge to eventually become a freelancer. So I wrote a cover letter that communicated a very specific attitude… Offsetting the lack of experience on my resume, and communicating my ambition and success intentions… https://youtu.be/BePOS35sbaE (In today’s episode, I share my cover letter story and the attitude that gets you hired…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🤝 https://www.btmsinsiders.com/courses/copywriter-client-onboarding?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220216 (Copywriter Client Onboarding Training) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220216 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 🚀 https://www.breakthroughmarketingsecrets.com/lycb?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220216 (Launch Your Client Business: Free Mini-Course) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220216 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220216 (Apply to work with Roy) What’s your client onboarding process? You have one — whether it’s intentional to serve your purpose, or not. You have some method for getting started with a new client, or on a new project. And it can set the tone for the entire project… It can increase your odds of success… And if you build your client onboarding process to do so… It can even help you close more clients, and have them selling themselves on working with you! https://youtu.be/iMjlVfxpu-U (Check out today’s episode on how your copywriter client onboarding process can help you close more clients, get more respect, and create bigger wins…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 💥 https://www.btmsinsiders.com/courses/training-your-subconscious-success-mechanism?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220215 (Training Your Subconscious Success Mechanism) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220215 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220215 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220215 (Apply to work with Roy) It’s time for some real talk on what it takes to be successful… Business… Your career… Copywriting and marketing… Success… Achievement… Life… It’s supposed to be HARD. You don’t expect it to be easy, do you? Because, ironically, if you expect it to be easy, you’re making it harder on yourself… And if you expect it to be hard, life and achieving whatever you want becomes easier. https://youtu.be/vnmrYdMqUmc (Today’s episode is a motivational reminder that it’s SUPPOSED TO BE HARD…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🥇 https://www.btmsinsiders.com/courses/small-work-big-productivity?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220214 (Small Work, Big Productivity) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220214 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ❓ https://www.breakthroughmarketingsecrets.com/ask?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220214 (Ask Roy your question) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220214 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220214 (Apply to work with Roy) Let’s just be clear about this… Your success as a copywriter… As a marketer… As an entrepreneur… In your career… In your business… IN LIFE… Your success… IS ON YOU! It’s your responsibility. You must be proactive to figure out how to make it happen. I can give you a map. But ultimately, YOU are the one who has to take the journey, step-by-step. https://youtu.be/r7GzzWedpLU (You need to hear this — in today’s episode I answer a subscriber's question about what it takes to become a successful copywriter… ) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220211 (Get Roy’s Daily Emails) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220211 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 🔗 https://en.wikipedia.org/wiki/Max_Martin (Max Martin’s Wikipedia) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220211 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220211 (Apply to work with Roy) Let’s have some FUN today, and get some marketing lessons from a very unconventional source… Max Martin is modern music’s #1 hit-maker. He’s written more #1 hits on the Billboard Hot 100 (25!) than anyone other than John Lennon (26) and Paul McCartney (32) — and he’s still cranking out the hits. And yet, you might not even know his name. Instead, you know the artists he’s written the hits for — Britney Spears, NSYNC, Katy Perry, Pink, Kelly Clarkson, Maroon 5, Taylor Swift, The Weeknd, Justin Timberlake, Ariana Grande (sorry I mispronounced your name!), Coldplay, BTS… Like a great copywriter, he’s working behind the scenes for a mix of clients, creating massive winners. And to do it, he has some familiar principles, strategies, formulas, and rules he follows when writing music… That, as I learned about them, have incredible parallels in creating marketing that works. So I figured why not have some fun and share those lessons? https://youtu.be/PLAyGb1rxTQ (Discover the Top 10 Marketing Lessons I got from studying Max Martin, Music’s #1 Hit-Maker…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🔮 https://www.btmsinsiders.com/courses/know-thy-customer?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220210 (Know Thy Customer) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220210 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220210 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220210 (Apply to work with Roy) I got this powerful exercise from the late, great Clayton Makepeace… It’s deceptively simple. Do it — actually sit down and do it — once though, and you’ll discover its power. It takes the whole features vs. benefits kerfuffle… And turbo-charges it out the wazoo. Without funny words, what I really mean is… This exercise helps you discover your market’s DEEP buying motivations, so you can speak to them in your copy — and make more money. https://youtu.be/uCcDlJKlakI (Today: Learn the simple exercise from Clayton Makepeace that makes you a better copywriter…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🏆 https://www.btmsinsiders.com/courses/small-work-big-productivity?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220209 (Small Work, Big Productivity) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220209 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 🧠 https://youtu.be/C8g6FkN2Zbs (Anthony Metivier Interview on Breakthrough Marketing Secrets) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220209 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220209 (Apply to work with Roy) Your best month ever is waiting for you… How do you make it happen? You have to show up, consistently. And do your important work. … At least, that was the experience one of my BTMSinsiders members just shared in our private Facebook group. Sounds simple. And in a way, it is. But that doesn’t mean it’s easy. In fact, it can sometimes be very HARD to just show up and do the work. But if you can do it — consistently — the success you seek may be closer than you think. https://youtu.be/rbuenMyrdzg (Discover the powerful success habit of showing up consistently in today’s episode…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220208 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220208 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220208 (Apply to work with Roy) Last Thursday, Facebook’s stock CRASHED 26% — and wiped out $232 BILLION in value from the stock… What does this have to do with advertising? EVERYTHING. While this one-day movement in Facebook’s stock doesn’t directly impact you from an advertising perspective… The REASON WHY their stock got wiped out — the REAL reason — is ultra-relevant to online advertisers and entrepreneurs. FIRST: It should be a warning that online advertising is changing, FAST, and within 3-5 years it will not look anything like it does today. SECOND: Every change presents opportunity to those who look for it, and this is no different if you understand what’s going on. https://youtu.be/-ioyFK-uF38 (Check out today’s episode where I break down the truth behind Facebook’s stock crash, and what it means for Facebook and other online advertising in 2022 and beyond…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🧪 http://www.freescientificadvertising.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220207 (FREE: Scientific Advertising by Claude Hopkins (PDF + Audiobook)) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220207 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ❓ https://www.breakthroughmarketingsecrets.com/ask?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220207 (Ask Roy Your Question) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220207 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220207 (Apply to work with Roy) How do you know if your advertising or marketing works? By testing, of course! But where do you even start? Where do you begin testing ads? That’s an EXCELLENT question. My short answer is: start with the right THINKING. Because with the right thinking — the right principles and strategies — you’ll figure out the technical implementation. Today I answer a question from Christian about how to begin testing ads — and break down the most important things you need to know to get started. https://youtu.be/HGUuZ9LnJCY (Learn how to begin testing ads and knowing what works in today’s episode…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🧠 https://www.btmsinsiders.com/courses/training-your-subconscious-success-mechanism?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220204 (Training Your Subconscious Success Mechanism) 🥇 https://www.btmsinsiders.com/courses/small-work-big-productivity?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220204 (Small Work, Big Productivity) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220204 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ⚡ https://amzn.to/3La6N5T (Memos from the Head Office by Perry Marshall and John Fancher) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220204 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220204 (Apply to work with Roy) There are things that happen when you start taking action, that can’t quite be explained… Forgive me if this feels a little too woo-woo for you… But I’ve noticed that when I really get going in business… Things seem to fall in place. And sometime’s, it’s completely inexplicable. Why did THAT opportunity drop in my lap, why did THAT prospect reach out to me? Why did I suddenly see THAT news article — that gave me my promo’s big idea on a silver platter? Why did THAT perfect training show up, at the perfect time, exactly when I needed it? It’s a perfect fit, and yet I can’t figure out why… That’s synchronicity, a powerful and mysterious idea, and the topic of in today’s episode… Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🥇 https://www.btmsinsiders.com/courses/small-work-big-productivity?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220203 (Small Work, Big Productivity) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220203 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ⚙ https://amzn.to/3s6K2as (The Ultimate Sales Machine by Chet Holmes) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220203 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220203 (Apply to work with Roy) How EASY do you think success should be? Because here’s a little hint… It’s NOT. I mean, later, once you’ve put in the reps and solved this current challenge a dozen or more times, what you’re dealing with now might feel easy. But each time you’re developing a new skill… Or going after a new goal… Or starting a new project… Or launching a new marketing campaign… Or taking a new risk… Or taking on a new challenge…. Your first success will be HARD. Expect it. Expect challenges and difficulty and failure. With a hat tip to Chet Holmes and a lesson from his book The Ultimate Sales Machine… https://youtu.be/A9zgO0llM9Y (True success takes Pig-Headed Discipline and Determination — as I explain in my episode today…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🎭 https://www.btmsinsiders.com/courses/emotional-direct-response-copywriting?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220202 (Emotional Direct Response Copywriting) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220202 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 🎧 https://amzn.to/34tztG7 (On Audible: The Hero's 2 Journeys from Michael Hauge & Christopher Vogler) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220202 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220202 (Apply to work with Roy) Great storytelling isn’t just about what happens… It’s about how the characters in the story FEEL about what happens. This is a major premise and principle behind the excellent Audible program, https://amzn.to/34tztG7 (The Hero’s 2 Journeys)… From Will Smith’s script and screenwriting consultant, Michael Hauge, along with Christopher Vogler. (Highly recommended!) They applied it to screenwriting and fiction storytelling. But it applies equally to marketing — to the stories we tell about our offers and the experiences our customer will have after buying. There’s the outer journey, of the customer solving their problem and experiencing practical benefits. And then there’s the inner journey, that’s even more important for selling. https://youtu.be/oXSL6AXANCU (Check out today’s episode for my full breakdown of your customer’s two journeys…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220201 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220201 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220201 (Apply to work with Roy) Who’s ready, willing, and able to give you money? That’s what Google, Facebook, and the other ad networks all want to know. They want you to be successful. Because they want you to spend more and more money with them. BUT, they can’t do it themselves. They can’t make you successful. At least not early on. As much as AI algorithms for customer targeting have been pitched as a “magic pill,” they can only deal with the data you give them. And, as always, it’s “garbage in, garbage out.” Which means you need to start by TELLING THEM the answer to that question. Or, at least, helping them find the answer. Who’s ready, willing, and able to give you money — to convert? If you can SHOW THEM (the algorithms) how to find your buyers, they will help you find more. https://youtu.be/VgMGP_4hgJk (For today’s episode, I break down this #1 paid traffic “secret” or principle — finding buyers for your offer…) Yours for bigger breakthroughs, Roy Furr PS: This is one of my longest episodes in a long time — about 31 minutes — you might want to grab a pen and paper and take some notes!
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🚀 https://www.breakthroughmarketingsecrets.com/lycb?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220131 (Launch Your Client Business) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220131 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ❓ https://www.BreakthroughMarketingSecrets.com/ask?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220131 (Mailbox Monday: Ask Roy your question) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220131 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220131 (Apply to work with Roy) If you’re struggling to get started in your business — to get clients or customers… Today’s episode will be especially relevant for you. I’m answering a subscriber’s question. She’s started her business. She’s a month in. And she’s not getting customers or clients yet. … And, importantly, she’s wondering how long she should do this before she just gives up. https://youtu.be/mhL6I5FRkxA (If you’ve ever felt like you want to give up after starting your business, today’s episode is for you…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220128 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 🧠 https://www.btmsinsiders.com/courses/training-your-subconscious-success-mechanism?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220128 (Training Your Subconscious Success Mechanism) 🦺 https://www.psychologytoday.com/us/blog/harnessing-principles-change/202201/how-our-safety-behaviors-feed-anxiety (Psychology Today Article on Safety Behaviors) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220128 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220128 (Apply to work with Roy) Are “safety behaviors” holding you back in business and in life? Successful entrepreneurs embrace risk. Period. Not dumb risk. Smart risk. But it’s very natural for us, as human beings, to avoid risk. Instead of doing the risky thing that might lead to massive success as an entrepreneur (or anywhere else in life), we use “safety behaviors” to protect ourselves from harm… Which has the side effect of also keeping us from the success we seek. (Yes, I’m guilty of this, too.) https://youtu.be/tv_iuxfOgDU (In today’s episode I share how to be a more successful entrepreneur by learning to embrace risk…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220127 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ⏩ https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220127 (High-Velocity Copywriting) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220127 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220127 (Apply to work with Roy) I think “who else” headlines are the WORST… Seriously, I have a pretty strong bias against this one particular headline template — that other copywriters seem to love so much. My dislike of “who else” is to the point where I make some pretty bad assumptions about ANY copy that follows… I get all judgy about the copywriter, too. But the other day I got an email, and the subject line started with, “Who Else …” And what came next gave me a brand new perspective on this hated headline formula. https://youtu.be/tiJphnLRHvc (Check out today’s episode for my hot take on copywriting headline templates, using this “who else” example…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🤯 https://www.btms.net/bigidea?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220126 (FREE WEB CLASS: How to Create Breakthrough Big Idea Copy [1/27 @ 2pm CST]) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.BTMSinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220126 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220126 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220126 (Apply to work with Roy) Your customer wants to be the HERO of their own life… But right now, in the context of your product or service, they don’t feel like the hero. In fact, they might just feel like a big failure. That’s the story they’re telling themselves. And as long as that’s the story they’re telling themselves, they won’t buy. Which is why your job, if you want to get them to convert and go from prospect to customer, is to help them rewrite their story… And realize the hero’s journey they so desperately desire to take is possible and — with the help of your offer — they can make it real. Today’s episode reveals how to do it. https://youtu.be/2Q2qaoE2BTI (Learn the powerful copywriting secrets behind rewriting your customer’s story in today’s episode…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🤯 https://www.btms.net/bigidea?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220125 (FREE WEB CLASS: How to Create Breakthrough Big Idea Copy [1/27 @ 2pm CST]) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220125 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220125 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220125 (Apply to work with Roy) Can you guess the most valuable copywriting skill? Do you KNOW what it is? All the top copywriters you can name have this skill. Most who get to six figures have it. From what I’ve seen, it’s almost impossible to get to seven figures without it. And if you want to be a copywriter-entrepreneur and launch your own biz, and be able to reliably bring customers in the door, I STRONGLY recommend you develop this skill. But what is it? https://youtu.be/Q_SAKFlf_aU (Check out today’s episode where I share the single-most valuable copywriting skill.) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220124 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 🧭 https://www.btmsinsiders.com/courses/copywriters-roadmap-building-core-offer?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220124 (The Copywriter’s Roadmap to Building a Core Offer) 💰 https://www.btmsinsiders.com/courses/copywriting-royalties-and-pay-for-performance?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220124 (Copywriting Royalties and Pay for Performance) ❓ https://www.breakthroughmarketingsecrets.com/ask?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220124 (Mailbox Monday: Ask Roy your question) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220124 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220124 (Apply to work with Roy) How can you guarantee your clients will be happy with your copywriting services — with good ROI and the results you promise? I think this is a totally fair question… And a worry that most ethical copywriters have had at one point or another. But here’s the thing… There’s a big danger to guaranteeing your results as a copywriter. And far too many things that are outside of your control. This is a double-big risk if your clients are basically expecting you to work magic with your copywriting. https://youtu.be/hOJGVY5c3Q8 (Check out today’s episode and see what I have to say about guaranteeing results as a copywriter — plus pricing strategies for selling your services…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220121 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ✨ https://www.btmsinsiders.com/courses/freedom-through-copywriting?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220121 (Freedom Through Copywriting) https://amzn.to/3IiBzHu (The Richest Man in Babylon by George S. Clason) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220121 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220121 (Apply to work with Roy) Getting rich is simple… There are only a few principles and practices, applied consistently, that lead to substantial wealth. Most of those principles are taught in an old book, The Richest Man in Babylon. And the first and most important principle that the vast majority of people do not apply in their lives is to “pay yourself first” — which I break down for you in today’s episode. If you’re in copywriting, marketing, and entrepreneurship for the purpose of getting rich, it’s important to realize that it’s not just about the ability to make money. It’s about the ability to keep some of that money — and find financial freedom — thanks to this money you’re making. Today’s episode is core to that. https://youtu.be/kGPlGl8LSe4 (Discover the power of “Pay Yourself First” — the lesson from The Richest Man in Babylon — in today’s episode…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220120 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 🤝 https://www.btmsinsiders.com/courses/client-getting-blueprint?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220120 (The Client-Getting Blueprint) 🚀 https://www.breakthroughmarketingsecrets.com/lycb?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220120 (Launch Your Client Business) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220120 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220120 (Apply to work with Roy) This might be the best client-getting advice that I know… It starts with not being stupid! Seriously, I had someone ask a question the other day, about wanting to be able to send more DMs per day, through some platform. And I knew… Just KNEW… They needed to hear this rant. But of course, I don’t stop at the rant. I lay out the fundamental positioning, posturing, mindset, and approach that is REQUIRED for highly-effective client-getting. https://youtu.be/Xi8GuK3Yfm8 (This is how you get the best clients — dive into today’s episode to find out…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220119 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 🤯 https://www.btmsinsiders.com/courses/training-your-subconscious-success-mechanism?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220119 (Training Your Subconscious Success Mechanism) 💡 https://amzn.to/3nC3FWr (Dale Carnegie 2-in-1: Win Friends & Influence People + How to Stop Worrying) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220119 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220119 (Apply to work with Roy) You already know how to solve your own problems or challenges. You just haven’t gone through the right thinking yet… Or found the right next action. When you do, whatever that problem is — more clients, customers, sales, or profits, or something else entirely — will be on its way to being resolved. But how? 4 simple questions. Famed public speaking teacher and author of How to Win Friends and Influence People, Dale Carnegie, told the story of a manager who eliminated 50% of his meetings with these 4 questions… 50% of meetings were eliminated, and the other 50% were far more productive. Because in these 4 questions you find your own solution to the problem. And here’s the thing: this isn’t just for managers to give to their employees. This process works for YOU to solve YOUR OWN problems and challenges. I challenge you to grab paper and a pen, and put any challenge or problem you face through these questions. You’ll find the solution staring you in the face! https://youtu.be/1YaCEblGfo0 (Discover the 4 simple questions you can ask to overcome any business challenge in today’s episode…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220118 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 👨🔬 http://www.freescientificadvertising.com (FREE: Scientific Advertising by Claude Hopkins Audiobook & PDF) 👩💻 https://www.btmsinsiders.com/courses/scientific-advertising-in-the-21st-century?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220118 (Scientific Advertising in the 21st Century) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220118 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220118 (Apply to work with Roy) Do you know all the steps your funnel has to go through BEFORE you can scale it to cold traffic? It’s easy to spend money on traffic to your website or funnel. … A LOT of money. Google, Facebook, and the other ad networks will take all the money you’ll give them. But that doesn’t mean you’ll be profitable. If you actually want profits from your funnel, it pays to run a series of controlled tests. (This is what my most successful clients do.) This is how you fully launch your funnel and start getting sales on ever-increasing amounts of traffic — staying profitable, ironing out the kinks, and making sure your funnel will convert all the traffic you send its way. https://youtu.be/Rv8FHbLvJO4 (Discover the full 5-Step Funnel Launch Process in today’s episode…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220117 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 🚀 https://www.breakthroughmarketingsecrets.com/lycb?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220117 (Launch Your Client Business FREE Mini-Course) ❓ https://www.breakthroughmarketingsecrets.com/ask?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220117 (Mailbox Monday: Ask Roy your question) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220117 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220117 (Apply to work with Roy) This process just WORKS to get GREAT copywriting clients… It’s what I used, over and over again, when I was actively having to look for copywriting clients. (A few of which turned into client relationships worth well into the six-figures for me.) When I hear about seemingly “easy” client-getting success, it’s almost always due to a variation on this process. And if I needed to get a client or two in the next week in an industry that doesn’t know me at all, I’d start doing this TODAY. https://youtu.be/cnZ9Yqlg02o (See how to get 1 or 2 great copywriting clients in today’s episode…) Yours for bigger breakthroughs, Roy Furr PS: For most copywriters, you probably only need 1 or 2 clients right now. Seriously. You don’t need a million. You might just need ONE. And once you can get 1 or 2, do that over again and you’ll be able to get all the work you can handle.
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220114 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📧 https://www.btms.net/ecp?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220114 (Email Copywriting Prompts — Unlimited email copy ideas) 🎧 https://www.btmsinsiders.com/courses/the-podcast-pr-blueprint?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220114 (The Podcast PR Blueprint Training) 📡 https://www.breakthroughmarketingsecrets.com/captivate (Captivate Podcast Hosting) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220114 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220114 (Apply to work with Roy) Do you know the #1 source of FREE web traffic — that actually leads to PAYING customers? This is definitely the best way for any business to make sales and profits show up on demand… WITHOUT paying for the traffic. It’s also usually the traffic source me and my clients use to test and launch new offers. I share it — along with its pros and cons — in today’s episode. PLUS I share 4 additional (that’s 5 total!) FREE traffic sources for your business today, in order, from most valuable to least. Plus thoughts about how to make the most of each. https://youtu.be/bmrYxpAa1Pk (Check out today’s episode for 5 free sources of website traffic that converts!) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) 🚪 https://www.btmsinsiders.com/courses/welcome-mat-funnels-to-get-new-customers?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220113 (Welcome Mat Funnels to Get New Customers) 👍 https://www.btmsinsiders.com/courses/proof-credibility-believability?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220113 (Proof, Credibility, and Believability) 🔙 https://www.btmsinsiders.com/courses/backwards-facebook-ads-copywriting?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220113 (Backwards Facebook Ads Copywriting) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220113 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220113 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220113 (Apply to work with Roy) Effective paid advertising is about putting THE RIGHT MESSAGE in front of THE RIGHT PERSON at THE RIGHT TIME… When you nail all 3 with your online advertising, you get clicks… You get a customer who clicks through from your ad to your website or funnel… Primed to take that next action — all the way up to giving you money. Today’s message is about what to actually put into your messages… — With cold traffic, at the top of your funnel… — With warm traffic, in the middle of your funnel… — With hot traffic, at the bottom of your funnel… It’s broken down into 3 Cs that are easy to understand, remember, and use to drive clicks and conversions. https://youtu.be/fT_zJ2uZES0 (Check out today’s episode for the 3 Cs of online advertising that get clicks…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) 🚀 https://www.breakthroughmarketingsecrets.com/lycb?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220112 (FREE: Launch Your Client Business Mini-Course) 🤝 https://www.btmsinsiders.com/courses/client-getting-blueprint?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220112 (The Client-Getting Blueprint) 💰 https://www.btmsinsiders.com/courses/copywriters-roadmap-building-core-offert?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220112 (The Copywriter's Roadmap To Building A Core Offer) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220112 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220112 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220112 (Apply to work with Roy) “I’m ready to get started as a copywriter… Once I pick my niche…” I’ve heard this over and over and over again… And saw it once again the other day… Which brings me to today’s episode. You don’t need a copywriting niche. If you want to get started and start getting paid as a copywriter… You should forget the whole idea of picking a copywriting niche. And follow my suggestions in today’s episode instead. https://youtu.be/cS9uL8ioMgM (Check out today’s episode and discover why I say you don’t need a niche as a new copywriter…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) 📹 https://youtu.be/TPBPPV3Fit4 (Watch this episode on YouTube to see the infographic) 🧠 https://www.btmsinsiders.com/courses/sleight-of-pen?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220110 (Sleight of Pen: Advanced persuasion training for copywriters) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220111 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 💡 https://www.titlemax.com/discovery-center/lifestyle/50-cognitive-biases-to-be-aware-of-so-you-can-be-the-very-best-version-of-you/ (The original infographic tweeted by Elon Musk) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220111 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220111 (Apply to work with Roy) Elon Musk just made news for sharing an infographic about cognitive biases… These are little mental shortcuts we use… To help us understand and move through the world. And in that infographic, I spotted a cognitive bias I’ve been wanting to talk to you about for a long time… Because this is one of the most PROFITABLE cognitive biases we have… Mastered by great copywriters… AND it’s one of the most DANGEROUS, too. https://youtu.be/TPBPPV3Fit4 (Today I share the most profitable and dangerous mental shortcut that guides the way we think…) Yours for bigger breakthroughs, Roy Furr PS — Warning: please ONLY use this lesson ethically, as described in the episode.
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) 🚀 https://www.breakthroughmarketingsecrets.com/lycb?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220110 (FREE Mini-Course: Launch Your Client Business) 🧠 https://www.btmsinsiders.com/courses/sleight-of-pen?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220110 (Sleight of Pen: Advanced persuasion training for copywriters) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220110 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ❓ https://www.breakthroughmarketingsecrets.com/ask?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220110 (Ask Roy your question) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220110 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220110 (Apply to work with Roy) This strategy got me so many copywriting clients… When I was actively chasing clients, it was the most reliable way to get them. So when my subscriber, Mark, asked me a question about implementing this strategy… Wanting to know if one particular thing he was doing was “okay” to do… I immediately thought it would make a great Mailbox Monday. So today, a proven, powerful way to get the best copywriting clients… PLUS some advanced persuasion techniques I suggested adding to make it even more effective, and even get a client to commit to multiple projects, quickly. https://youtu.be/OivwvxOekZM (Check out today’s episode for this powerful client-getting strategy for copywriters…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) 🏃♂️ https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220107 (High Velocity Copywriting) 🎬 https://www.btmsinsiders.com/courses/story-selling-master-class?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220107 (The Story Selling Master Class) 🧠 https://www.btmsinsiders.com/courses/6-step-belief-shifting-framework?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220107 (The 6-Step Belief-Shifting Framework) 🎫 https://www.BTMSinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220107 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220107 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220107 (Apply to work with Roy) How often have you wanted to shortcut your copywriting and marketing success? My guess is that every time you’ve really tried… You’ve ended up disappointed. ESPECIALLY if it involved buying a product promising the shortcut. Here’s the thing… Magic pill promises are GREAT at getting us to buy. But they’re pretty much NEVER true. Which means that just about every time you buy based on a magic pill promise, you will be disappointed. Someone asked me recently if he should get some copywriting software that promised to make it easy to churn out high-converting VSLs… https://youtu.be/2Tld38TgRAI (Here are my thoughts on that magic pill promise of yet another copywriting shortcut…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) 📺 https://youtu.be/_8FTYlHF8Bg (Video: Is "Small Work" the true secret to big success?) 🏆 https://www.btmsinsiders.com/courses/pinnacle-performance-habits?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220106 (Pinnacle Performance Habits Training) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220106 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220106 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220106 (Apply to work with Roy) If you want to be a winner, you have to look at what winners do and then model their behavior… That's the original, founding premise of Neuro-Linguistic Programming, or NLP. You look at people who are successful in their field… Seek to understand how they see the world… Learn how they think… And observe their behavior… And you attempt to model those things in yourself. In the pursuit of this, the field of NLP has come up with 6 Pillars of Success. These are the things winners do, that losers don’t — and that you can copy and model if you want to win more. https://youtu.be/nhhfgF0-bU0 (Check out today’s episode from the 6 Pillars of Success from NLP…) Yours for bigger breakthroughs, Roy Furr
⭐⭐ Links related to this episode ⭐⭐ ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) 🧠 https://www.breakthroughmarketingsecrets.com/accomplish-your-biggest-goals-this-year-with-peter-shallard-of-commit-action/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220105 (My interview with the brilliant Peter Shallard from Commit Action) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220105 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ⭐⭐ Get more from Roy ⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220105 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220105 (Apply to work with Roy) Sometimes I SUCK at doing the things I want to or need to do… It might be invisible to the outside world… But I see it. I see when I set goals and don’t hit them — because of my own lack of doing the work. I’ve been reflecting on this, and how I can do a better job of actually getting the important things done, faster, and more consistently. And I was journaling about that the other day when two words came out: “SMALL WORK.” When I’ve achieved my biggest successes, it was because of small work. When I failed to live up to my expectations for myself, it was because of (a lack of) small work. https://youtu.be/_8FTYlHF8Bg (In today’s episode, I break down small work, and how to use it to achieve your biggest success goals…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Links related to this episode ⭐⭐⭐⭐⭐ ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) 🏋️♀️ “https://www.nirandfar.com/habit-trap/ (The Habit Trap” article from Nir Eyal) 📗 https://amzn.to/3pRaapH (Indistractable book from Nir Eyal) 🏆 https://www.btmsinsiders.com/courses/pinnacle-performance-habits?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220104 (Pinnacle Performance Habits) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220104 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ⭐⭐⭐⭐⭐ Get more from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220104 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220104 (Apply to work with Roy) Have you ever tried to create a new habit… And failed? Maybe you have a New Year’s Resolution that involves some kind of new good habit… … Around work or building wealth… … Your health and fitness… … Or maybe around your personal relationships… And you’re finding you’re having to work harder than you hoped to make this ideal new habit stick. Well, the problem may come down to the fact that you’re even trying to create a “habit” in the first place. You may have destined yourself to failure, from the start. (But don’t worry, you can change that instantly!) I recently read an eye-opening article by Nir Eyal — author of the excellent book, Indistractible — called “The Habit Trap.” It reveals the real problem with trying to develop good habits — and the tiny change we can make that could actually lead us to accomplish our goals far faster and more reliably. https://youtu.be/MHgMvpXq0F4 (Discover why new habits fail & how to succeed…) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Links related to this episode ⭐⭐⭐⭐⭐ ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) 🧠 https://www.btmsinsiders.com/courses/training-your-subconscious-success-mechanism?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220103 (Training Your Subconscious Success Mechanism) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220103 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ❓ https://www.breakthroughmarketingsecrets.com/ask?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220103 (Ask me your Mailbox Monday question) ⭐⭐⭐⭐⭐ Get more from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220103 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220103 (Apply to work with Roy) She said I was being unethical… When I got this “loaded question” email, it was just WEIRD! I mean, a long-time subscriber accused me of being unethical… For the strangest little thing. (It involved a big toxic belief about money that I believe is a big block to her getting it.) It’s just one of many ways that I attract money to myself. A completely voluntary and transparent transaction. And yet… She thought I was… I don’t know. I share the whole exchange — completely anonymously, of course — in today’s episode. But then I go deep into how your money beliefs will have a HUGE impact on your ability to attract money into your life. And I’m sure that if I shared her belief about accepting and attracting money, my net worth would be nowhere near what it is now. This episode is worth listening to twice! https://youtu.be/Rm0rk_EKsLQ (Check out today’s episode and decide for yourself if I’m being unethical — and learn how I attract money!) Yours for bigger breakthroughs, Roy Furr
⭐⭐⭐⭐⭐ Links related to this episode ⭐⭐⭐⭐⭐ 🎁 https://www.BreakthroughMarketingSecrets.com/commitaction (Get up to $150 off when you start Commit Action coaching today) ⭐⭐⭐⭐⭐ Get more from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220101 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220101 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20220101 (Apply to work with Roy) ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) It hit me like a ton of bricks… In the first 20 seconds of https://youtu.be/Qw9yLE06PYQ (this interview), everything you thought you knew about productivity, success, and goal achievement will be called into question… With one word, my special Guest Peter Shallard, The Shrink for Entrepreneurs and founder of Commit Action, turns decades’ worth of productivity advice on its head. And he’s 100% right. If you want to succeed as an entrepreneur in 2022 and beyond — and doubly so if you’re a solopreneur or freelancer — you need to listen to every second of this. I’m bringing you Peter because I am 100% committed to following his advice this year. I’m a client of his Commit Action coaching program and methodology. He implements all the best practices and scientific understanding of positive productivity, habit change, success psychology, and goal achievement that I’ve been studying and discovering for years. And because I want you to succeed, I’m bringing this to you, too — as a special New Year’s Day episode of Breakthrough Marketing Secrets. https://youtu.be/Qw9yLE06PYQ (Check out my interview with Peter Shallard of Commit Action…) Yours for bigger breakthroughs, Roy Furr
🥁 Drum roll, please! 🥁 Here it comes… My #1 most-watched video of 2021… … And one of the MOST IMPORTANT LESSONS in all of marketing and advertising… If you want to be able to scale your business and offers, going to bigger and bigger audiences… This lesson is exactly how you do it. Here’s my #1 most popular video from 2021… [embed linked thumbnail here] Breakthrough Advertising by Eugene Schwartz [One Big Idea] 🎥 https://youtu.be/qgD4t-SelO8 (The Original YouTube video with links mentioned in the episode.) Okay, so I went even more in-depth in The Golden Key video (#3), when I showed you exactly how to write copy using this model… But this was the most-watched! Quick recap of the top 5:
1: https://youtu.be/qgD4t-SelO8 (Breakthrough Advertising by Eugene Schwartz [One Big Idea])
2: https://youtu.be/1-hGkZU7MIg (7 Dimensions of an Irresistible Offer [from Eugene Schwartz, Jay Abraham, Dan Kennedy])
3: https://youtu.be/cuwMVLG3qv4 (Message-Market Match: The Golden Key [Eugene Schwartz Market Awareness+Roy Furr Copywriting Formula])
4: https://youtu.be/4qBrLSjeJ6s (Learn Email Copywriting [simple exercise])
5: https://youtu.be/bMfiCZOP--U (Scientific Advertising by Claude Hopkins [One Big Idea])
Side note: This whole list shows the power of piggy-backing on market celebrities in copy (something I teach in Email Copywriting Prompts and elsewhere). I’m sure it helps with SEO and organic traffic. It also gives me an “in” with people in my audience who don’t know me but may know these marketing Titans. Take this as proof it works! Yours for bigger breakthroughs, Roy Furr PS: This is your LAST CHANCE — just a few hours left! — to get BTMSinsiders at the 2021 price. You get all my current training. Plus everything added in the future. Plus all additional member benefits. For life. https://bookme.name/royfurr/lifetime-access-to-btmsinsiders?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211231 (Grab Lifetime Access to BTMSinsiders at the 2021 price here.)
This video is a relentless barrage of value… I just watched it again, in preparation for writing this… And honestly, just these 20 minutes and 03 seconds alone could make you massively better at creating offers that make your audience just want to throw money at you. In fact, I will be so bold as to say — this is the best free 20 minutes you could spend on learning to create offers, period. And considering that if you DON’T have a great offer, you might as well not even create any marketing… And an IRRESISTIBLE OFFER makes marketing EASY… This is BIG. Continuing with my top 5 of 2021 series… Here’s my #2 most popular video from 2021… 7 Dimensions of an Irresistible Offer [from Eugene Schwartz, Jay Abraham, Dan Kennedy] 🎥 https://youtu.be/1-hGkZU7MIg (The Original YouTube video with links mentioned in the episode.) Yours for bigger breakthroughs, Roy Furr PS: You have about one day left to grab Lifetime Access to BTMSinsiders at the 2021 price. This gets you all my current training. Plus everything added in the future. Plus all additional member benefits. For life. https://bookme.name/royfurr/lifetime-access-to-btmsinsiders?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211230 (Grab Lifetime Access to BTMSinsiders at the 2021 price here.) PPS: With Lifetime Access you’re also getting my latest https://www.btmsinsiders.com/courses/irresistible-offers/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211230 (IRRESISTIBLE OFFERS TRAINING.) About 8 hours and 40 minutes going DEEP into the topic of today’s video. Covering the thinking, offer creation process, and tactical copywriting frameworks behind creating Irresistible Offers. 🔥 https://www.btmsinsiders.com/courses/irresistible-offers/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211230 (NEW Irresistible Offers Training)
This is one of my favorite videos I’ve ever recorded… If it was in a movie scene… Where they had to show me coming up with this idea… It would involve those special effects where things are swirling in the air around me — as I connect the dots and have a big aha moment. And suddenly everything clicks into place… And I jump out of my chair screaming “Eureka!” This video will change the way you look at ad copywriting forever. By combining my PAISA formula with the Eugene Schwartz Market Awareness model… To tell you exactly what needs to go into your ads for a perfect message-market match. This is the next video in my Top 5 of 2021. Coming in at #3… https://youtu.be/cuwMVLG3qv4 (Message-Market Match: The Golden Key [Eugene Schwartz Market Awareness+Roy Furr Copywriting Formula]) 🎥 https://www.youtube.com/watch?v=cuwMVLG3qv4 (The Original YouTube video with links mentioned in the episode.) Yours for bigger breakthroughs, Roy Furr PS: Time is running out to grab Lifetime Access to BTMSinsiders at the 2021 price. This gets you all my current training. Plus everything added in the future. Plus all additional member benefits. For life. https://bookme.name/royfurr/lifetime-access-to-btmsinsiders?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211229 (Grab Lifetime Access to BTMSinsiders at the 2021 price here.)
Here’s a simple exercise to learn email copywriting… It’s something I recommend all the time. In just 6 minutes and 40 seconds, it demystifies the crazy art of email marketing down into what you can do right now to write a solid marketing email. And it WILL make you a better email copywriter and marketer. This is the next video up, counting down my 5 most-viewed videos in 2021. My #4 most-popular video of 2021… Learn Email Copywriting [simple exercise] 🎥 https://www.youtube.com/watch?v=4qBrLSjeJ6s (The Original YouTube video with links mentioned in the episode.) Yours for bigger breakthroughs, Roy Furr PS: The clock is ticking down. Friday at midnight, the price goes up on Lifetime Access to BTMSinsiders. You’ll always get all the training in the current catalog. Plus everything added in the future. Plus all additional member benefits. For life. You’ll just pay $500 more if you wait. https://bookme.name/royfurr/lifetime-access-to-btmsinsiders?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211228 (Grab Lifetime Access to BTMSinsiders at the 2021 price here.)
This week I’m doing something different with Breakthrough Marketing Secrets… I dug into my analytics… And picked out the 5 most-viewed videos in 2021. These are among the most popular videos on my YouTube channel, and for good reason. They teach powerful and popular concepts on copywriting and marketing. And in this gap week between Christmas and New Years, I thought I would bring them back. Even though they’re not new, we can always learn new lessons from these videos. So with that, here’s the #5 most-popular video of 2021… Scientific Advertising by Claude Hopkins [One Big Idea] 🎥 https://youtu.be/bMfiCZOP--U (The Original YouTube video with links mentioned in the episode.) Yours for bigger breakthroughs, Roy Furr PS: Remember, the price for Lifetime Access to BTMSinsiders goes up when the calendar turns to 2022. (That’s Friday at Midnight!) https://bookme.name/royfurr/lifetime-access-to-btmsinsiders?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211227 (You can still grab Lifetime Access to BTMSinsiders at the 2021 price here.)
Links related to this episode: ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ Links related to this episode ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211224 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ⭐⭐⭐⭐⭐ Get more from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211224 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211224 (Apply to work with Roy) I don’t often talk directly about my spirituality… Some marketers wear it on their sleeve. Mine is more private and personal. When I teach it, I aim to teach indirectly by example, not directly by prescription. But today, on Christmas Eve, I wanted to speak directly about the teachings of Jesus, as they’ve come down to us today. (Not from a perspective of trying to make you believe, but reflecting on the teachings.) There was a massive transformation and transition in what Jesus taught, from what was before. And in the past few years, I’ve noticed that the same transformation has taken place in my heart and the way I approach marketing, contribution, and entrepreneurship. My goal: to contribute and cultivate and maximize love, instead of fear. Oh yeah, and I wear a Santa hat! https://youtu.be/kN2DO_mCgv8 (Maybe the biggest breakthrough of them all: Love, Not Fear.) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ Links related to this episode ⭐⭐⭐⭐⭐ 💥 https://www.btmsinsiders.com/courses/training-your-subconscious-success-mechanism?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211223 (Training Your Subconscious Success Mechanism) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211223 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ⭐⭐⭐⭐⭐ Get more from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211223 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211223 (Apply to work with Roy) Yes, you want success — but did you know success wants you, too? A few months back, I was in a little funk. I’d been working through some negative feelings, and started to realize they were taking over my life. So I made a conscious decision. I decided to shift my focus. I decided to remember and repeat this belief. “Success wants me!” As you will see in today’s episode, this is a very practical belief. You don’t have to believe in the woo-woo or metaphysical for it to work its wonders. You simply have to try it for yourself. https://youtu.be/RnbbMQ5X2ys (Check out today’s episode for the practice and power of “Success wants me!”) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ Links related to this episode ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211222 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ⭐⭐⭐⭐⭐ Get more from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211222 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211222 (Apply to work with Roy) I’m using this as a filter for what I focus on in 2022… There are 3 specific high-value activities great direct response entrepreneurs focus on in their business. These are the needle movers. They make customers show up, stay, and spend a lot of money. This is how you make more profits in your business. These are also the most dangerous activities to just hand off. If you have a team, are building a team, or are outsourcing, this is what you delegate last. Because these 3 activities are your highest-leveraged work to make your business grow. https://youtu.be/98Re7FpUvYg (These are the 3 main activities I'm focusing on to grow my business in 2022 and beyond...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ Links related to this episode ⭐⭐⭐⭐⭐ 💡 https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211221 (High-Velocity Copywriting) 💡 https://www.btmsinsiders.com/courses/story-selling-master-class?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211221 (Story Selling Master Class) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211221 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ⭐⭐⭐⭐⭐ Get more from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211221 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211221 (Apply to work with Roy) Should you be afraid of AI algorithms taking your copywriting job? There’s been a ton of HYPE recently about AI copywriting tools. Even to the point where I paid for one earlier this year, to test-drive it. YES, I’m totally fascinated by and interested in Artificial Intelligence as a tool in all sorts of fields — including copywriting… But here’s the thing… When you watch me demo an AI story writing tool… You’ll quickly see why I’m not afraid of AI copywriting tools taking our jobs away, any time soon. Plus I have a few valuable thoughts at the end about where human copywriters will have a huge advantage for a very long time. https://youtu.be/b_4btnh7CZE (Check out today’s episode: Why I’m not afraid of AI copywriters…) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ Links related to this episode ⭐⭐⭐⭐⭐ 💡 https://www.btmsinsiders.com/courses/emotional-direct-response-copywriting?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211220 (Emotional Direct Response Copywriting) 💡 https://www.btmsinsiders.com/courses/story-selling-master-class?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211220 (Story Selling Master Class) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211220 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ❓ https://www.breakthroughmarketingsecrets.com/ask?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211220 (Ask Roy Your Question) ⭐⭐⭐⭐⭐ Get more from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211220 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211220 (Apply to work with Roy) Does direct response copywriting and marketing work for ecommerce? In short, YES! But… HOW? Because ecommerce doesn’t typically use long sales letters or — God forbid — VSLs. (Tongue planted firmly in cheek here.) So, how, precisely, do you apply the principles and strategies of direct response… To sell physical products online, via ecommerce? For your answer, I break it down to the principles of direct response… And then share a secret ecommerce funnel strategy I’m seeing work among ecommerce marketers who are scaling using the power of direct response… PLUS I give one more bonus tip where direct response easily and always applies in ecommerce. https://youtu.be/7M7NNz7Z9JE (Discover the secrets to direct response ecommerce success and profits in today’s episode.) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ Links related to this episode ⭐⭐⭐⭐⭐ 📙 https://www.publishedbook.com/roy (First 50 ONLY: 100% Free Copy of Chandler Bolt's Published Shipped to a US Address) ⭐⭐⭐⭐⭐ Get more from Roy ⭐⭐⭐⭐⭐ 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211217 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211217 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211217 (Apply to work with Roy) Can you make millions of dollars with a self-published book? Chandler Bolt is the founder of Self-Publishing School. He’s the author of the definitive book on becoming a self-published book author. And he can teach you how to make money as a self-published author. … In fact, in my interview, he revealed how the first edition of his Published book has generated millions of dollars in revenue for his business. PLUS he was an attendee of the legendary Titans of Direct Response event in 2014. (That’s where I met him for the first time.) He’s just launched the completely-updated new version of Published: The Proven Path From Blank Page To 10,000 Copies Sold. And because I fully believe in the power of becoming an author to grow your business, I wanted to have him on Breakthrough Marketing Secrets… To share and give you confidence in becoming a successful published author. https://youtu.be/XmHaDq4UfT4 (Check out today’s episode for my interview with Chandler Bolt of Self-Publishing School on his new book Published.) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ Links related to this episode ⭐⭐⭐⭐⭐ 🎫 https://bookme.name/royfurr/lifetime-access-to-btmsinsiders?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211216 (Get Lifetime Access to BTMSinsiders [before the $500 price increase on January 1st!]) 🎫 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211216 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ⭐⭐⭐⭐⭐ Get more from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211216 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211216 (Apply to work with Roy) I spent 4+ years NOT launching my copywriting career until this one thing happened — and in 3 months and 3 days I was full-time freelance with a booked schedule… What made the difference? What change took place? It was a mindset shift that I’ve since learned is true of winner after winner. And an action I took, based on that mindset. A calculated risk. It set the gears in motion, and completely transformed my life. And, in fact, I believe ALL winners share THIS one mindset. https://youtu.be/CNQaLbK11y0 (Here’s the mindset all winners share, that helped me launch my freelance copywriting career — and that I still use constantly to get ahead.) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ Links related to this episode ⭐⭐⭐⭐⭐ 🏆 https://www.btmsinsiders.com/courses/monthly-insiders-calls?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211215#monthly-call (Freedom Through Copywriting: December 2021 Monthly Insiders Call) 💡 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211215 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ⭐⭐⭐⭐⭐ Get more from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211215 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211215 (Apply to work with Roy) It was probably an incredibly dumb thing to say in the job interview… Here they were, deciding if they were going to hire me. And I told them I planned to quit the job before long — to become a freelance copywriter. How do you think that worked out for me? I’ll leave that for you to discover in today’s episode. But it makes an important point. For those of us who are entrepreneurial, we’re always looking beyond, to what’s next. https://youtu.be/m-1IkM8-Wjc (And yes, there is a “what’s next,” beyond freelance copywriting — check out today’s episode to discover what that is.) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ Links related to this episode ⭐⭐⭐⭐⭐ 👨🔬 https://www.freescientificadvertising.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211214 (Get Scientific Advertising by Claude Hopkins FREE (Audiobook & PDF)) 👩💻 https://www.btmsinsiders.com/courses/scientific-advertising-in-the-21st-century?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211214 (My Scientific Advertising in the 21st Century Training) 💡 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211214 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ⭐⭐⭐⭐⭐ Get more from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211214 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211214 (Apply to work with Roy) Are you familiar with Martin Conroy’s famous Wall Street Journal sales letter about the two young men? Legend is, it generated over $1 billion in subscription revenue for the Wall Street Journal — and actually probably generated over $2 billion in total… And that it was mailed successfully for 30+ years… Which is why many copywriters consider it a LEGENDARY ad worth swiping and copying and studying from. But here’s the thing… Even though it’s a GOOD ad... It’s NOT nearly as GREAT (much less LEGENDARY) as it’s often made out to be. In fact, it might just be a mediocre ad that only succeeded on sheer marketing stupidity. How do I know this? Well, I picked up a little industry insider info… That calls to question every single myth that supports this ad’s reputation. https://youtu.be/r3rGdTpnyFM (In today’s episode I call BS on the famous two young men letter that generated up to $2 billion in subscriptions for the Wall Street Journal…) Yours for bigger breakthroughs, Roy Furr PS: This should have you questioning every ad in your swipe file!
Links related to this episode: ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ Links related to this episode ⭐⭐⭐⭐⭐ 👉 https://www.btms.net/ecp?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211213 (Email Copywriting Prompts for Infinite Email Marketing Ideas) ❓ https://www.breakthroughmarketingsecrets.com/ask?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211213 (Ask Roy Your Question) 💡 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211213 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ⭐⭐⭐⭐⭐ Get more from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211213 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211213 (Apply to work with Roy) Building your email list is one of the single-most powerful ways to grow your business… If you have thousands or tens of thousands (or a lot more) people… Who WANT to hear from you… Who WANT to read your emails… Who are open to whatever offers you wish to make… You basically have a license to print money. That’s the power of building an email list. https://youtu.be/AMpmf6K2tB4 (And in today’s episode I share the 3 steps you MUST take to build a permission-based email marketing list…) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ Links related to this episode ⭐⭐⭐⭐⭐ 🎁 https://www.btmsinsiders.com/courses/irresistible-offers/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211210 (NEW Irresistible Offers training from Roy) 💡 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211210 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ⭐⭐⭐⭐⭐ Get more from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211210 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211210 (Apply to work with Roy) Does your offer have THUD FACTOR? This is a little Irresistible Offer design secret I picked up from Dan Kennedy… About creating a certain feeling in your customer, as they dig into your product. And seeing as how I’ve just released my new training on Irresistible Offers, I thought I would share this complementary lesson in today’s episode. Giving your offer “thud factor” gives your customers a powerful positive feeling from buying… Which helps reduce refunds, of course… But which also can work its way back into your marketing, helping you create a more compelling offer, and generate far more response… https://youtu.be/dxXqxzOdZKk (Check out today’s episode to discover Dan Kennedy’s thud factor secret and how to add it to your offers…) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ Links related to this episode ⭐⭐⭐⭐⭐ 🚀 https://www.breakthroughmarketingsecrets.com/lycb?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211209 (Free Launch Your Client Business Mini-Course) 💡 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211209 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ⭐⭐⭐⭐⭐ Get more from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211209 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211209 (Apply to work with Roy) Are people really just lazy, fearful mooches living off government handouts? Or is something else going on? Something bigger that has implications for all freelancers and entrepreneurs — in addition to all the employers that people are walking out of? There's been some recent data coming out. It shines a new light on The Great Resignation. It explains what people are doing AFTER they quit their jobs — and why they're not coming back. And if you're an employer, it suggests a new direction you might need to take your company in if you want to attract top talent. https://youtu.be/3JpERl2ExPw (In today's episode, you'll discover that The Great Resignation isn't quite what you think!) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ Links related to this episode ⭐⭐⭐⭐⭐ 🚀 https://www.breakthroughmarketingsecrets.com/lycb?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211208 (Free Launch Your Client Business Mini-Course) 💲 http://www.copywritersguide.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211208 (The Copywriter’s Guide to Getting Paid) 💡 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211208 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ⭐⭐⭐⭐⭐ Get more from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211208 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211208 (Apply to work with Roy) If you’re a copywriter and you want to get paid the big bucks and have all the client work you can handle… You’ve probably discovered by now that it’s NOT ENOUGH just to call yourself a copywriter. We all get sold the copywriting dream. A six-figure income. Margaritas on the beach. The copywriter’s lifestyle. We’re essentially promised that if we show up and call ourselves a copywriter, we can have everything we want and then some. But that leads to rooms full (and Facebook groups full) of so-called copywriters… In which a potential client can look out at the crowd and say, “It’s kinda hard to find a good copywriter here.” The dream is real. But it takes a little more than calling yourself a copywriter. https://youtu.be/NU7Kx6US8Ec (Here’s how to become the diamond in the rough that clients are looking for…) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ Links related to this episode ⭐⭐⭐⭐⭐ 💡 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211207 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ⭐⭐⭐⭐⭐ Get more from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211207 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211207 (Apply to work with Roy) This is how you achieve any goal… Whether it’s in your career, your business, or your personal life. Today’s episode should be highly motivational. But it also doesn’t need to stop there. Because it’s also about ACTION. And it’s about specific actions you can take to achieve your goals. If you have big dreams, vision, and ambition… For personal gain — or to change the world… https://youtu.be/pVRbHdlXo-U (Check out today’s episode: Plan the Work, Work the Plan, Win!) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ Links related to this episode ⭐⭐⭐⭐⭐ 👨🔬 http://www.freescientificadvertising.com (Get Scientific Advertising by Claude Hopkins FREE (Audiobook & PDF)) 👩🔬 https://www.btmsinsiders.com/courses/scientific-advertising-in-the-21st-century?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211206 (Scientific Advertising in the 21st Century training from Roy) 💡 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211206 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ❓ https://www.breakthroughmarketingsecrets.com/ask?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211206 (Ask Roy your question) ⭐⭐⭐⭐⭐ Get more from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211206 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211206 (Apply to work with Roy) Can you still use direct marketing in a non-direct marketing business? That is, if your customers are buying through stores or other distribution channels… And you’re not actually making sales directly… How might you still use direct marketing? I got this question from Christian, a subscriber… Who works for a company making nutritious snack foods. He was hoping for ideas and thinking that would inspire him to be able to solve this marketing challenge. So I addressed his current challenge directly — AND made sure to share the critical thinking required to problem-solve this in any market. https://youtu.be/YVEWBZPDN0k (Check today’s episode for direct marketing ideas for non-direct marketing businesses...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ Links related to this episode ⭐⭐⭐⭐⭐ 👉 https://conversionconfidential.substack.com/ (Chris Wright's new Conversion Confidential newsletter (Issue #1 is FREE)…) 💡 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211203 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211203 (Apply to work with Roy) ⭐⭐⭐⭐⭐ Get more from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211203 (Get Roy’s Daily Emails) Just one promo he wrote has already made $19 million… And he’s racking up win after win. Chris Wright was practically a baby when he became my copy coaching client back in 2014… And flew from Brighton, England to Lincoln, Nebraska for my Advanced Direct Response Copywriting Workshop. (Just months after ALSO flying to Stamford, Connecticut for The Titans of Direct Response.) He went on from coaching with me — and working through me, with my clients — to working at Money Map Press, one of the most successful financial publishers on the planet. After a successful stint there, he’s gone back to freelancing, working with Stefan Georgi on a $19-million-plus promo, launched his own offers (making another million-plus in sales and just getting started), and is now building an agency. He’s one of those copywriters that took the fast-track to A-list status. https://youtu.be/3Yb2EfxM2hY (In today’s Breakthrough Marketing Secrets episode, I interview A-list copywriter Chris Wright about both the business and the craft of copywriting, and it’s full of powerful advice and insights...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ Links related to this episode ⭐⭐⭐⭐⭐ 💡 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211201 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 📕 https://www.breakthroughadvertisingbook.com (The only official source for Breakthrough Advertising by Eugene Schwartz…) ⭐⭐⭐⭐⭐ Get more from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211202 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211202 (Apply to work with Roy) If you struggle to scale above [insert whatever number here], here’s why... Regardless of your funnel or ads campaign… Regardless of the number that matters to you… It could be $100/day… $1,000/day… $10,000/day… It could be 10 sales, or 1,000. If you’re struggling to scale your funnel or ads campaign. The answer is probably in the Eugene Schwartz Market Awareness model, first outlined in his fantastic book, Breakthrough Advertising. https://youtu.be/8HIMy98iN1Q (In today’s episode, I share the secret to creating funnels that scale with the Eugene Schwartz Market Awareness model...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ Links related to this episode ⭐⭐⭐⭐⭐ 💡 https://www.btmsinsiders.com/courses/training-your-subconscious-success-mechanism?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211201 (Training Your Subconscious Success Mechanism) 💡 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211201 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ⭐⭐⭐⭐⭐ Get more from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211201 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211201 (Apply to work with Roy) I had a hard parenting moment right before recording this episode… Right before dropping my kids off at school, something happened to my 7-year-old daughter. She said her day was “ruined.” And honestly, if it weren’t for something I am doing nearly every morning… A practice meant to cultivate positive feelings… My day (or at least my morning) might have been ruined, too. … At first, I even thought this episode was ruined. The funny thing is, I was planning to talk about how important good feelings are in today’s episode. Because I felt bad, I thought maybe I should hold that for another day. Then I realized this was the PERFECT moment to record the episode. And I think you’ll find it much richer for that decision. https://www.youtube.com/watch?v=OplXbuYwBrM (Check out today’s episode for the entrepreneurial success secret in FEELING GOOD...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ Links related to this episode ⭐⭐⭐⭐⭐ 💡 https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211130 (High-Velocity Copywriting) 💡 https://www.btmsinsiders.com/courses/story-selling-master-class?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211130 (Story Selling Master Class) 💡 https://www.btmsinsiders.com/courses/emotional-direct-response-copywriting?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211130 (Emotional Direct Response Copywriting) 💡 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211130 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ⭐⭐⭐⭐⭐ Get more from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211130 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211130 (Apply to work with Roy) I’m obsessed with storytelling and story selling… I mean, my FIRST big training through BTMSinsiders was The Story Selling Master Class. Most of my best marketing campaigns have been built around a compelling story. And frankly, if I write copy that doesn’t have a story element to it, I’m usually disappointed in how lifeless it feels. But how do you tell a better story? It’s about understanding what’s going on underneath. And that’s why… When I was listening to the audiobook of Brendan Burchard’s High-Performance Habits… And he said there are only TWO main human stories… I stopped everything to take notes. https://www.youtube.com/watch?v=abcxlLrGS-0 (Today’s episode shares Brendan Burchard’s two universal human stories and their relevance in marketing...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ Links related to this episode ⭐⭐⭐⭐⭐ ❓ https://www.breakthroughmarketingsecrets.com/ask?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211129 (Ask Roy your question) 🎁 https://www.breakthroughmarketingsecrets.com/lycb?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211129 (FREE: Launch Your Client Business Mini-Course) 💡 https://www.btmsinsiders.com/courses/client-getting-blueprint?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211129 (The Client-Getting Blueprint) 💡 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211129 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ⭐⭐⭐⭐⭐ Get more from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211129 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211129 (Apply to work with Roy) You have big dreams of what your business could be… But you’re still trying to nail your perfect plan, your perfect offer, your perfect product or service. The question then is… How do you move past this designing phase? How do you validate and launch your offer, your business? How do you make sure your offer will be a success? And deeper, how do you avoid failure and rejection for an offer that’s not quite right? Today’s episode answers this questions. https://youtu.be/yf88barsqGI (Check it out for the #1 way to validate your business idea or offer...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ Links related to this episode ⭐⭐⭐⭐⭐ 🤯 https://www.breakthroughmarketingsecrets.com/blackfriday2021 (EPIC Black Friday 2021 Deal for Copywriters & Marketers) 💡 https://www.btmsinsiders.com/courses/training-your-subconscious-success-mechanism?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211124 (Training Your Subconscious Success Mechanism) 💡 https://www.btmsinsiders.com/courses/pinnacle-performance-habits?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211124 (Pinnacle Performance Habits) 💡 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211124 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ⭐⭐⭐⭐⭐ Get more from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211124 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211124 (Apply to work with Roy) This is my last episode before Thanksgiving... I’ll be back Monday with the next Breakthrough Marketing Secrets. And, like most people here in the US, I'm thinking about the holiday… But I’m also thinking about the best intentions for — and spirit of — this holiday… Gratitude. Giving thanks. I don’t think we should wait for one day a year to practice gratitude. In fact, your life will become better if you use all 365 days of the year to practice thanksgiving. https://youtu.be/Slg05hZVm1E (Check out today’s episode for some ideas on how to live 365 days per year in a state of gratitude...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ Links mentioned in this episode ⭐⭐⭐⭐⭐ 🤯 https://www.breakthroughmarketingsecrets.com/blackfriday2021 (EPIC Black Friday 2021 Deal for Copywriters & Marketers) 💡 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211123 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ⭐⭐⭐⭐⭐ Get more from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211123 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211123 (Apply to work with Roy) Every failure can be a massive learning opportunity — especially in marketing… And if you catch them early, in an active campaign… You might even be able to pivot and increase profits, right then and there! I’m part of a https://www.breakthroughmarketingsecrets.com/blackfriday2021 (huge Black Friday bundle offer)… Which has turned into a friendly competition among the 16 copywriters involved. I grabbed 2nd place early… But I’m still light years behind 1st-place Daniel Throssell. So I started looking at what he was doing… Why me and the other 14 copywriters are so far behind him… And what I could learn. And I got a BIG lesson that could significantly increase your sales and profits. https://youtu.be/v__XqGqXSqc (Check today’s episode for a riff on how I’m learning from failure, and the #1 marketing lesson you can take away from it...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ Links mentioned in this episode ⭐⭐⭐⭐⭐ ❓ https://www.breakthroughmarketingsecrets.com/ask?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211122 (Ask Roy your question) 💡 https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211122 (High-Velocity Copywriting) 💡 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211122 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ⭐⭐⭐⭐⭐ Get more from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211122 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211122 (Apply to work with Roy) I love when I get SPECIFIC questions — like today’s about lead generation copywriting… I get a TON of questions I could answer in my weekly Mailbox Monday episodes. But something vague like “help me get more traffic to my website” just doesn’t cut it. Because there’s not a lot to go off of there, and it’s vague enough that I don’t really know where to start. Alternatively, today’s Mailbox Monday question... From Harrison, about his side hustle… Was SPECIFIC, and thus USEFUL. In fact, he didn’t just ask about lead generation copywriting… He linked to his website, which I could react to, to give a better answer. (This is NOT an invite for a copy or website review, by the way. It just gave me a better sense of his particular challenges.) I was able to go deep into lead generation copywriting in a way that I think will give Harrison — and YOU — a ton of value. https://youtu.be/kVAs6gm9DOY (Check today’s episode for how to write copy that converts, for lead generation and beyond...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ Links mentioned in this episode ⭐⭐⭐⭐⭐ 🏆 https://www.btmsinsiders.com/courses/the-most-valuable-customer-strategy?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211118 (The Most Valuable Customer Strategy) 💡 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211118 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ⭐⭐⭐⭐⭐ Get more from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211118 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211118 (Apply to work with Roy) UGH! I’m so frustrated with Lowe’s — the home improvement store... I needed a new dishwasher — pronto — after the old one leaked all over our kitchen floor on Monday night… They promised they’d deliver one to my doorstep on Wednesday morning… And that’s where the problems started. When I had to call them to figure out where my dishwasher was, it just got worse. I wanted to share the story today… Not just to complain about it… But because there’s also a huge lesson in it for you and your business. https://www.youtube.com/watch?v=4Y8K6REpmB8 (Hear my bad customer experience with Lowe’s and the lesson for entrepreneurs and marketers in today’s episode...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ Links mentioned in this episode ⭐⭐⭐⭐⭐ 💡 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211117 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) ⭐⭐⭐⭐⭐ Get more from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211117 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211117 (Apply to work with Roy) “What do they have... That I don’t?!” It’s easy to look at someone who appears to have it all figured out… Who appears to have the success we want… Who seems to be living the life we want to live… And try to figure out what they have, that we don’t. Today, I propose a different path. Today, I want to share with you 5 Key Success Resources that we ALL have. And that any of us can use to create the life, career, and business that we want. We may be better or worse at using these resources right now. But by knowing them better, we can use them better. https://youtu.be/elXMdrWCFhU (In today’s episode I want to reassure you: You have what it takes!) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: ☕ https://www.buymeacoffee.com/royfurr (Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ Links mentioned in this episode ⭐⭐⭐⭐⭐ 💡 https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211116 (BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) 🔗 https://www.breakthroughmarketingsecrets.com/commitaction (Commit Action Coaching) ⭐⭐⭐⭐⭐ Get more from Roy ⭐⭐⭐⭐⭐ 📺 https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) 🎧 https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) 📧 https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211116 (Get Roy’s Daily Emails) 🤝 https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211116 (Apply to work with Roy) Are you ready to be an EXCEPTIONAL copywriter? Copywriting and marketing are FLOODED with wannabes. It’s our fault, as copywriting teachers. We’ve marketed this as a money-making business opportunity. But there’s a major downside. This has a 2X negative impact on you. First, many wannabe copywriters get STUCK as wannabes. Because they aren’t ready for the cold, hard reality of success. Second, exceptional copywriters struggle to stand out in a field of wannabes. This is doubly hard and frustrating when you’re first making a name for yourself. With understanding comes liberation. https://youtu.be/NzH5StFg7kA (Today’s episode covers a DEEP TRUTH of what it takes to be an exceptional copywriter...) … And brings together lessons from Mike Palmer of Stansberry Research, Seth Godin, Elisabeth Kübler-Ross, and Peter Shallard from Commit Action coaching. (It’s meaty!) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.buymeacoffee.com/royfurr (☕ Wanna say "thanks" for this episode? Buy me a coffee...) ⭐⭐⭐⭐⭐ Links mentioned in this episode ⭐⭐⭐⭐⭐ https://www.breakthroughmarketingsecrets.com/ask?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211115 (❓ Want to ask me YOUR question? Submit it here…) https://www.youtube.com/watch?v=MFCx093YjPU (🧠 "Sequence of Beliefs" video ft. Dan Kennedy & Clayton Makepeace lessons…) https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211115 (🧠 The Gary Bencivenga video on the front page of Breakthrough Marketing Secrets) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211115 (💡 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…) https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211115 (👉 High-Velocity Copywriting) https://www.btmsinsiders.com/courses/6-step-belief-shifting-framework?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211115 (👉 The 6-Step Belief-Shifting Framework) https://www.btmsinsiders.com/courses/breakthrough-mind-mapping?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211115 (👉 Breakthrough Mind Mapping) https://www.hemingwayapp.com (🔧 More Tools: Hemingway App) https://www.breakthroughmarketingsecrets.com/workflowy (🔧 More Tools: Workflowy) ⭐⭐⭐⭐⭐ Get more from Roy ⭐⭐⭐⭐⭐ https://www.youtube.com/user/royfurr?sub_confirmation=1 (📺 Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (🎧 Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211115 (📧 Get Roy’s Daily Emails) https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211115 (🤝 Apply to work with Roy) This might seem like a weird copywriting tip, but… Most people underestimate the value of clean, clear, easy-to-read writing. If your prospects don’t read or can’t understand, they won’t respond. And, in fact, even the SMARTEST buyers appreciate when you take complex topics… And YOU do the thinking to present them in an easy-to-read, easy-to-understand way. I have a new subscriber that noted how clean my writing is — and asked for any tips. Which is the question that prompted today’s episode… https://youtu.be/ua3PRiMuzIU (Check it out and discover 4 Copywriting Tips for Clean, Clear, & Compelling Copy.) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://sparklp.co/2ec40a25 (FREE Swipe File — Legendary Ad Vault: 101 Greatest Ads ) https://sparklp.co/2ec40a25 (You can ALSO get these free...) https://sparklp.co/2ec40a25 (100 Tips For Better Sales Letters) https://sparklp.co/2ec40a25 (How To Start A Letter (122 Examples)) https://sparklp.co/2ec40a25 ( How To Close A Letter (91 Examples))
https://sparklp.co/2ec40a25 (AFTER you register, reply to Matt’s welcome email and tell him “Roy Furr sent me.”) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211112 (Get ALL my copywriting and marketing training for one low fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=202111112 (Work With Roy) https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211112 (Get Roy’s Daily Emails) I just did a little joint venture marketing with Matt from Copy Legends… A simple little cross-promotion. And let me tell you — this guy is good. Side note: before Copy Legends, he grew and sold his stake in a highly-successful supplement business. So he knows where he’s coming from. Earlier today I sent an email promoting a special offer from Copy Legends, https://sparklp.co/2ec40a25 (a free swipe file of 101 of the greatest ads of all time). For this episode, I wanted to give you a behind-the-scenes look at WHY I’d choose to do a deal like this with Matt, when I turn so many down. https://youtu.be/ihTepg0ki3o (There are big lessons for doing your own joint venture marketing deals in today’s episode...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211111 (Get ALL my copywriting and marketing training for one low fee) https://www.breakthroughmarketingsecrets.com/commitaction (Commit Action: Save up to $150 off your first month) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211111 (Work With Roy) https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211111 (Get Roy’s Daily Emails) People apologize to me ALL THE TIME when they don’t need to… And it’s not just about being kind or respectful. Most often, it’s a reflection of either subtle or seething insecurities. I know, because that used to be me. I don’t do it nearly as much now. Usually when I apologize, I mean it. And this makes a HUGE difference in how people perceive me — and you. https://youtu.be/TJRpgSErGa0 (Check out today’s episode, based on a true story, where I share the personal power that comes from apologizing LESS...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.breakthroughmarketingsecrets.com/commitaction (Commit Action: Save up to $150 off your first month) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211110 (Work With Roy) https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211110 (Get Roy’s Daily Emails) Trying to “Give 110%” is killing your success… As entrepreneurs, we’re surrounded by hustle and grind culture. Everybody’s insta is packed with images of their best days, their best moments. And it sets an unrealistic expectation. An expectation we will inevitably fail at, and crash and burn. And after a few days… Or hours… Of minutes at 110%... Suddenly we’re at ZERO, and trying to figure out what’s wrong with us. https://youtu.be/OmeWFMSFugU (In today’s episode, you’ll get an alternative to giving 110% — including a $90 million payday that came from aiming LOWER...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.breakthroughmarketingsecrets.com/lycb?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211109 (FREE Launch Your Client Business Mini-Course) https://www.btmsinsiders.com/courses/client-getting-blueprint?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211109 (The Client-Getting Blueprint) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211109 (BTMSinsiders: like Netflix for copywriting & marketing training, get access to everything) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211109 (Work With Roy) https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211109 (Get Roy’s Daily Emails) Most cold pitches — emails, DMs — that I get are absolutely terrible… I just got one the other day through LinkedIn. And I was actually hopeful it would be a good one. BUT… Alas, no. What started as a great cold DM pitch crashed at the second message. So today I wanted to share that FAIL plus a principle you can use immediately to rethink the way you do cold emails and DMs. I even brainstorm how this failed pitch could’ve gone far better. https://youtu.be/akNI0PXYKxA (Check out today’s episode for the wrong way and the right way to do cold emails and DM pitches...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.breakthroughmarketingsecrets.com/ecp?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211108 (Email Copywriting Prompts) https://www.breakthroughmarketingsecrets.com/ask?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211108 (Ask Roy your question) https://www.btmsinsiders.com/courses/the-most-valuable-customer-strategy?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211108 (The Most Valuable Customer Strategy) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211108 (BTMSinsiders: like Netflix for copywriting & marketing training, get access to everything) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211108 (Work With Roy) https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211108 (Get Roy’s Daily Emails) When a business has a “one-and-done” product or service, should they do ongoing relationship marketing with their customers? Today’s episode is based on a subscriber question. They gave the example of a contractor who specializes in window screens. Should a business like this do regular content marketing to their past customers? And what would that even look like? I ended up challenging a lot of assumptions in my answer to this question. And in the end I basically laid out a business model that anybody could use with a whole mix of local businesses, in order to provide a TON of value all around. (And you don’t have to do window screens or any similar service to do this — frankly, a copywriter or marketer might be the best fit for this, in partnership with these local businesses.) https://youtu.be/ESrQPyXRPfc (Check out today’s episode for a new approach to relationship marketing for one-and-done businesses...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://amzn.to/3qbn172 (Get The Ultimate Marketing Engine by John Jantsch off Amazon) http://www.theultimatemarketingengine.com (Get the first 2 chapters FREE) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211105 (BTMSinsiders: like Netflix for copywriting & marketing training, get access to everything) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211105 (Work With Roy) https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211105 (Get Roy’s Daily Emails) John Jantsch, of Duct Tape Marketing fame, has an excellent new book called The Ultimate Marketing Engine… And the moment I saw it, I KNEW I had to reach out and see if he’d be willing to be interviewed. Of course, he agreed — and in this episode we cover… — The TRUE IDENTITY of The Ultimate Marketing Engine — plus how to rev it up for max profits. — His contrarian take: how our obsession with marketing funnels limits our success. — Why mastering STORY could be THE most valuable marketing communication and copywriting skill today. (Plus which story to nail down first!) — Content marketing STRATEGY beats SHEER VOLUME every time — what content makes sales. — A “talking” method to uncover all your best hooks, leads, stories, and big ideas. (Obvious, but unconventional?) And, of course, a whole lot more — on The Marketing Hourglass, The Customer Success Track, his “Customers as Members” concept (not what you think), and more... Check out my interview on The Ultimate Marketing Engine with author John Jantsch... Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211104 (BTMSinsiders: like Netflix for copywriting & marketing training, get access to everything) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211104 (Work With Roy) https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211104 (Get Roy’s Daily Emails) You don’t need a better plan or approach — you need an action mindset. I’m not going to call out anyone in particular here… And, in fact, I’ve been guilty of this as much as anybody. It’s that thing many of us do… Hiding behind the guise of perfectionism… Or trying to get it right and get it all figured out before we get started. We don’t take action… We don’t follow our experts. We don’t follow the framework. We overthink our way into screwing everything up, or not doing anything at all. And we don’t get the success we desire or that was promised. https://youtu.be/ucX9EBAjol4 (Today’s episode asks you to seriously consider the question: are you overthinking your own success?) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/courses/scientific-path-to-increasing-profits?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211103 (The Scientific Path to Increasing Profits) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211103 (BTMSinsiders: like Netflix for copywriting & marketing training, get access to everything) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211103 (Work With Roy) https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211103 (Get Roy’s Daily Emails) If you want your next funnel or marketing campaign to be a really big winner… I’m talking about 10X the sales… Today’s tip on micro-conversion rate optimization will be a big one for you. This reflection is based on a current campaign I’m working on… And an opportunity I have to as much as 10X the total revenue and royalties generated… If I can increase conversion rates something like 30-35% total… Today, I explain how that works, plus my thinking on how I plan to get that increase using micro-conversions. https://youtu.be/ARvQ6w8cig4 (Check out today’s episode on micro-conversion rate optimization...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.breakthroughmarketingsecrets.com/ecs?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211102 (Essential Copywriting Skills) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211102 (BTMSinsiders: like Netflix for copywriting & marketing training, get access to everything) https://www.breakthroughmarketingsecrets.com/ask/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211102 (Ask Roy Your Question) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211102 (Work With Roy) https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211102 (Get Roy’s Daily Emails) 80%+ of copywriters have fallen for this one big copywriting myth… And especially if you’re newer in your career and you’re not experiencing the success you wanted… Especially if copywriting is NEW to you… Especially if you’re here and ready to make big bucks with copywriting but the money’s just not showing up… You NEED to drop everything and check out today’s episode immediately. Because I… 1) Bust the big copywriting myth, and… 2) Share the truth and how it can make you far more successful as a copywriter. https://youtu.be/zUemRE7OIwk (Check out today’s episode for this major copywriting myth...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/courses/emotional-direct-response-copywriting?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211101 (Emotional Direct Response Copywriting Training) https://www.btmsinsiders.com/courses/story-selling-master-class?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211101 (The Story Selling Master Class) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211101 (BTMSinsiders: like Netflix for copywriting & marketing training, get access to everything) https://www.breakthroughmarketingsecrets.com/ask/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211101 (Ask Roy Your Question) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211101 (Work With Roy) https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211101 (Get Roy’s Daily Emails) What are the magic emotional trigger words you can use to close more sales? Today, I’m responding to a question, a request for help, from subscriber LN… — My biggest challenge is my sales presentation, how to use the right words to evoke an emotion that will trigger a buying decision in my prospects. — And I go deep into the emotional buying triggers you need to use… In selling, in person or any media… If you want to close more sales. https://youtu.be/JfRC1aITpvU (Discover how to use emotional buying triggers to increase sales and conversions in today’s episode...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://amzn.to/3vUAHDY (Brendan Kane Hook Point book on Amazon) https://www.hookpoint.com (The Hook Point website) https://amzn.to/3nAXWzu (Brendan Kane One Million Followers book on Amazon) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211029 (Roy’s BTMSinsiders training library: like Netflix for copywriting & marketing training) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211029 (Work With Roy) https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211029 (Get Roy’s Daily Emails) Brendan Kane personally got more than one million followers in one month, on social media — TWICE... And not just for the sake of having followers — but to prove he has a repeatable process that anybody can use to get followers and grow their business. (Although he’s worked for celebrities like Taylor Swift and Rihanna and big entertainment companies like MTV, Disney, and Netflix — he’s neither a celebrity nor a big company…) How did he do it? In short, he mastered hooks — or Hook Points — and viral content. The type of content people stop scrolling for, then engage with, share, and follow the creator. The type of content social media platforms LOVE. And he’s turned it into a repeatable process. All with the aim of driving real, tangible business results like leads, customers, sales, and profits. https://youtu.be/6UOJZoMDlYU (In today’s episode I interview Brendan Kane about Hook Points, One Million Followers, and his scientific approach to creating viral content...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211028 (Work With Roy) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211028 (Roy’s BTMSinsiders training library: like Netflix for copywriting & marketing training) http://www.freescientificadvertising.com (Get Claude Hopkins Scientific Advertising PDF and Audiobook Free) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211028 (Get Roy’s Daily Emails) Raise your prices. If you want to make more money in your business, charging higher fees is one of the fastest, easiest, and best ways to do so. But it has a whole host of other benefits, as well. For example, did you know that when clients pay more, they tend to be easier to work with? But then the self-doubt hits… “I don’t know if I’m worth it. How do I even justify higher fees?” That’s what I tackle in today’s episode. https://youtu.be/dCxhoNxdZ7U (5 steps to raise your prices and justify higher fees for your services...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211027 (Work With Roy) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211027 (Roy’s BTMSinsiders training library: like Netflix for copywriting & marketing training) http://www.freescientificadvertising.com (Get Claude Hopkins Scientific Advertising PDF and Audiobook Free) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211027 (Get Roy’s Daily Emails) If you understood the power of a waiting list, you would sell more of your services… This is something I learned from Dan Kennedy, then ran with on my own. Most people get the whole idea of a “waiting list” backwards. They think they need to generate a bunch of demand for their services, then they create a waiting list. But it often works in reverse. The more available you are, the harder it is to generate demand. Whereas if you create a waiting list ahead of time, you may find it fills up faster than you might expect… https://youtu.be/5ZdMH8CWJ8s (Check out today’s episode for how the “waiting list” phenomenon can help you get more clients and sell more of your services...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/courses/copywriting-royalties-and-pay-for-performance?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211026 (Copywriting Royalties and Pay For Performance) https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211026 (High-Velocity Copywriting) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211026 (Roy’s BTMSinsiders training library: like Netflix for copywriting & marketing training) http://www.freescientificadvertising.com (Get Claude Hopkins Scientific Advertising PDF and Audiobook Free) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211026 (Work With Roy) https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211026 (Get Roy’s Daily Emails) A BIG copywriting royalties payment just showed up in my bank account... Equivalent of MULTIPLE lifetime memberships to BTMSinsiders (currently $2,497 each)… And another client just told me I have more copywriting royalties coming to me. It’s in these moments that I think, “Thank goodness for my copywriting royalties!” Because even in weeks where I’m not at 100%... Or even, heaven forbid, when I’m feeling totally lazy… https://youtu.be/pGRqEOwGcTs (The 3 big breakthroughs in today’s episode keep the copywriting royalties showing up...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.breakthroughmarketingsecrets.com/ask?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211025 (Ask Roy Your Question) https://www.btmsinsiders.com/courses/story-selling-master-class?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211025 (Story Selling Master Class) https://www.btmsinsiders.com/courses/value-first-funnel-strategy?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211025 (The Value-First Funnel Strategy) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211025 (Roy’s BTMSinsiders training library: like Netflix for copywriting & marketing training) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211025 (Work With Roy) https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211025 (Get Roy’s Daily Emails) Is your content marketing boring? The struggle — and the fear — is real. How do you consistently create content for your audience that engages and inspires your audience? How do you keep it interesting? How do you structure the content itself? How do you come up with ideas that your audience will actually care about? Today’s Mailbox Monday episode of Breakthrough Marketing Secrets is in response to a question from Alexandra, looking for content marketing tips and strategies… https://youtu.be/d_1bKEjddA8 (Check it out for 5 Big Tips for Content Marketing Creators...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.breakthroughmarketingsecrets.com/ecs?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211022 (Essential Copywriting Skills FREE Video Series) https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211022 (High-Velocity Copywriting) https://www.btmsinsiders.com/courses/copywriters-roadmap-building-core-offer?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211022 (The Copywriter’s Roadmap To Building A Core Offer) https://www.btmsinsiders.com/courses/copywriting-royalties-and-pay-for-performance?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211022 (Copywriting Royalties and Pay For Performance) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211022 (Roy’s BTMSinsiders training library: like Netflix for copywriting & marketing training) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211022 (Work With Roy) https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211022 (Get Roy’s Daily Emails) You’ve been sold the “six-figure copywriting” dream… You’ve been told you can live a writer’s lifestyle while bringing home the big bucks… But salary surveys find most copywriters fall short. What gives? In the first 30 seconds of today’s episode I share exactly what you need to do if you want to earn six-figures in the next 12 months as a copywriter. And then I go on to share 3 big breakthroughs that you can use to hit this goal. https://youtu.be/iqc16upaskY (Check out today’s episode for the secret to six-figure copywriting success...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: http://www.copywritersguide.com (The Copywriter’s Guide to Getting Paid book) https://www.btmsinsiders.com/courses/copywriters-roadmap-building-core-offer?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211021 (The Copywriter’s Roadmap To Building A Core Offer) https://www.btmsinsiders.com/courses/copywriting-royalties-and-pay-for-performance?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211021 (Copywriting Royalties and Pay For Performance) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211021 (Roy’s BTMSinsiders training library: like Netflix for copywriting & marketing training) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211021 (Work With Roy) https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211021 (Get Roy’s Daily Emails) I should probably just sell you a list of companies and industries that pay copywriters the big bucks… I’d probably make a lot of money off of doing that. You wouldn’t. But I would. Because I’d be answering a common question, and fulfilling a burning desire for so many new copywriters. But I don’t do it, because it wouldn’t help you make more money as a copywriter. It wouldn’t help you land high-ticket copywriting jobs. Because it’s not just about the list. There’s a lot more to it. https://youtu.be/o_43aqGiIF0 (Today’s episode tells you what it takes to get those high-paying copywriting clients...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/courses/monthly-insiders-calls?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211020#monthly-call (Training Your Subconscious Success Mechanism [Monthly Insiders Call]) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211020 (Roy’s BTMSinsiders training library: like Netflix for copywriting & marketing training) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211020 (Work With Roy) https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211020 (Get Roy’s Daily Emails) How can you reprogram your subconscious mind? Your subconscious mind can have a HUGE influence on your daily thoughts, feelings, and actions. That influence can be very POSITIVE… OR… For many of us, we have big NEGATIVE influences coming from our subconscious. And so as much as we consciously wish for and work for positive change in our life… We feel the negative pull of these subconscious patterns bringing us down. It doesn’t have to stay that way. We can reprogram our subconscious minds for success. https://youtu.be/t1-xQxJNrQk (In today’s episode, I share 3 tools you can use to reprogram your subconscious mind, starting today...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/courses/monthly-insiders-calls?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211019#monthly-call (Training Your Subconscious Success Mechanism [Monthly Insiders Call]) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211019 (Roy’s BTMSinsiders training library: like Netflix for copywriting & marketing training) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211019 (Work With Roy) https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211019 (Get Roy’s Daily Emails) We often hold ourselves back… It’s like we have an invisible leash, preventing us from taking action… Preventing us from pursuing our goals… Preventing us from creating the life we want. This invisible leash comes from feeling like there’s something wrong with us… Like we’re not good enough. https://youtu.be/EdH7Cgs8YUw (Please, listen closely in today’s episode as I tell you: YOU ARE GOOD ENOUGH!) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.breakthroughmarketingsecrets.com/ecp?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211018 (Roy’s Email Copywriting Prompts Training) https://www.breakthroughmarketingsecrets.com/ask?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211018 (Ask Roy your question) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211018 (Work With Roy) https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211018 (Get Roy’s Daily Emails) It doesn’t matter if you can write AMAZING marketing emails, if… They get filtered straight to spam. That’s why smart email marketers pay attention to deliverability, not just things like clicks and conversions. (Sometimes they’re related, but sometimes emails written by “closers” can kill future deliverability.) Today’s Mailbox Monday question is from Mark — and it’s all about email deliverability for his sales team’s emails. And I addressed both specific tools you can use to increase your email deliverability… PLUS strategies for email marketing more generally that are even more effective than the tactical, technical tasks. https://youtu.be/8zokLy7Av68 (Discover the secrets to getting marketing emails delivered and read in today’s episode.) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211015 (Roy’s BTMSinsiders training library: like Netflix for copywriting & marketing training) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211015 (Work With Roy) https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211015 (Get Roy’s Daily Emails) Here’s a little entrepreneurial wealth secret for you… It’s a new way to think about making money. A perspective that shows you exactly how to get rich with just $1. It’s based on a parable from ancient Greece… A parable that is just as relevant today. And once understood, it can bring you one critical step closer to your rich life, starting TODAY. https://youtu.be/KFDNfRJBAy8 (Learn the secret of getting rich with just $1 in today’s episode...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/courses/pinnacle-performance-habits?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211014 (The Pinnacle Performance Habits training with Joseph Rodrigues) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211014 (Roy’s BTMSinsiders training library: like Netflix for copywriting & marketing training) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211014 (Work With Roy) https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211014 (Get Roy’s Daily Emails) Today, a simple productivity tip… This will help you make progress on your projects… Create momentum toward your goals… EARN a sense of accomplishment, in just the next few minutes. Today I realized I had a lot of little things I needed to take care of. They’d take 5 or 10 minutes each. And I could’ve easily put them off, planning to do them later. Some of them I probably could’ve let slip. But surprisingly big things are often accomplished one tiny task at a time. So I tried a technique I’m calling “5 Little Wins.” And it was a big-time success! https://youtu.be/mZIftNsINHg (Get my productivity tip — the “5 Little Wins” technique — in today’s episode...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211013 (Roy’s BTMSinsiders training library: like Netflix for copywriting & marketing training) https://www.btmsinsiders.com/courses/copywriting-royalties-and-pay-for-performance?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211013 (Copywriting Royalties and Pay for Performance training) http://www.freescientificadvertising.com (Free Scientific Advertising PDF & Audiobook) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211013 (Work With Roy) https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211013 (Get Roy’s Daily Emails) I imagine you like the idea of making money every day. Maybe you’ve wished for it in the past. Imagined what it would be like. Maybe you’re into The Law of Attraction, The Secret, or manifesting… Maybe you’ve found Neville Goddard’s teachings and tried visualizing it as already true. Then you’re met with this 3-dimensional world where you are not making money every day. Not as much as you’d like, at least. Where no matter how much you wish, the money’s not showing up. Today I share my own journey through this process. I share the unique visualization I came up with around making money every day. And then I actually share all the different types of income sources that I’ve looped in for something I call “practical manifestation.” … To the point where, yes, I’m making money pretty much every day of the week, month, and year. I hope you find this valuable. https://youtu.be/ubUmKJfSiVQ (Check out today’s episode on how you can make money every day, including a specific Neville Goddard technique I used.) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/courses/copywriting-royalties-and-pay-for-performance?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211012 (Copywriting Royalties and Pay for Performance training) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211012 (Roy’s BTMSinsiders training library: like Netflix for copywriting & marketing training) http://www.copywritersguide.com (Get Roy’s book The Copywriter’s Guide to Getting Paid) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211012 (Work With Roy) https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211012 (Get Roy’s Daily Emails) One of the most important things you can do for copywriting success is to get great copywriting clients… Maybe it’s not obvious on the surface. But the best copywriter — with a terrible client — will find far less success AND will probably experience far more stress. Whereas even a moderately good copywriter (like me) — with great clients — is going to find life easier and success far more plentiful. A few years back, I got a list from Clayton Makepeace listing his 9 criteria of a perfect copywriting client. Even though I’ve shared that before, it’s been a few years. So I decided to share again today, as an episode. https://youtu.be/tlH-0iWTBZc (Check out today’s episode for the 9 criteria of a perfect copywriting client, with credit to Clayton Makepeace for the list...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.breakthroughmarketingsecrets.com/ask?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211011 (Ask Roy your question) http://www.freescientificadvertising.com (Free Scientific Advertising by Claude Hopkins Audiobook & PDF) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211011 (Roy’s BTMSinsiders training library: like Netflix for copywriting & marketing training) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211011 (Work With Roy) https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211011 (Get Roy’s Daily Emails) “What's the best way to increase the chance of delivering results for clients?” - Jerome That’s the question I’m answering in today’s Mailbox Monday episode… And I go beyond just doing it for clients. Because if you want to achieve maximum marketing campaign success for ANY marketing campaign… For your clients… For your own business… The answer is largely the same. And to get there, today I draw on lessons learned from Dan Kennedy, Gary Bencivenga, and Perry Marshall — plus my own insights and perspectives from my personal experience. https://youtu.be/DI1MLIp-PFg (Discover how to maximize your odds of marketing campaign success in today’s episode...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://amzn.to/3FyHt79 (Get the book 12 Months to $1 Million by Ryan Daniel Moran on Amazon) https://www.btmsinsiders.com/courses/welcome-mat-funnels-to-get-new-customers?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211008 (Welcome Mat Funnels to Get New Customers) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211008 (Roy’s BTMSinsiders training library: it’s like Netflix for copywriting & marketing training) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211008 (Work With Roy) https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211008 (Get Roy’s Daily Emails) Today, clarity on what it takes to build a $1 million per year business... And simplicity! It’s easy to over-complicate it. There are a lot of people who make a lot of money off you believing that it’s complicated to build your business. And who will happily charge you fat chunks of cash for their wildly complex methods. But once you understand today’s simple math… You’ll realize it’s not that complicated to build a $1 million per year business. Even better, this gives you a simple decision-making tool for ALL business and work decisions you make, if that is your goal. https://youtu.be/Xv6vI6kzniE (Check out today’s episode for how to build a million-dollar per year business...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://amzn.to/3FyHt79 (Get the book 12 Months to $1 Million by Ryan Daniel Moran on Amazon) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211007 (Roy’s BTMSinsiders training library: it’s like Netflix for copywriting & marketing training) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211007 (Work With Roy) https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211007 (Get Roy’s Daily Emails) Is there a simple, universal set of steps for growing your business? If there is, Ryan Daniel Moran may have nailed it in his book, https://amzn.to/3FyHt79 (12 Months to $1 Million). This was one of those books that was following me around before I bought it. And when I finally hit “buy,” I wasn’t disappointed. Because Ryan gets at the core principles and strategies that work for launching and growing a business. Especially the steps I share today. https://youtu.be/lKAeCq6nNPg (Check out today’s episode for the 6 steps to grow any business, based on 12 Months to $1 Million by Ryan Daniel Moran...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.breakthroughmarketingsecrets.com/lycb?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211006 (Launch Your Client Business — FREE Mini-Course) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211006 (Work With Roy) https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211006 (Get Roy’s Daily Emails) If you’re trying to do lead generation with cold email or DMs… I’m sure your heart is in the right place. I’m sure you feel like you’re doing the right thing. But let’s be real... It’s probably A LOT of work, for very little — if any — results. Because cold email and DM strategies almost never work. Even when you pay a coach thousands of dollars to tell you they do. What does work to get clients? https://youtu.be/1l7p8SinnIo (In today’s episode you’ll discover The EBA Method — and why it’s the superior method for lead generation and getting clients...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211005 (Get Roy’s Daily Emails) https://www.breakthroughmarketingsecrets.com/ask?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211005 (Ask Roy your question) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211005 (Work With Roy) This is a huge success principle… A lot of us get stuck trying to “figure it out.” We’re trying to gather enough info. Lay out unstoppable plans. We’re trying to know how things will work out… And make sure they work out well… Before we even start. Try this instead. https://youtu.be/4ZF4SPA_BOA (Today’s episode is 100% required if there’s anything you’re still trying to figure out...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.breakthroughmarketingsecrets.com/ecs?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211004 (Essential Copywriting Skills Free Video Series) https://www.breakthroughmarketingsecrets.com/ask?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211004 (Ask Roy your question) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211004 (Work With Roy) https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211004 (Get Roy’s Daily Emails) When you become a better copywriter, you will have more opportunity… You’ll get better gigs, with better clients, and get paid more. Why? Because you’ll more consistently be able to generate those results that the businesses are ultimately paying you for… More leads, more customers, more sales, more profits. But the question is… What can you do consistently to become a better copywriter? What daily habits will help you improve your skills and abilities? Or, more specifically, the subscriber question that prompted this… "What are the three musts to do to "sharpen the saw" to become a better copywriter?" - Sean https://youtu.be/q5Y2UI2zuTo (My answer in today’s episode — do these 3 things daily to become a better copywriter...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.breakthroughmarketingsecrets.com/ecp?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211001 (Roy’s Email Copywriting Prompts Training) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211001 (Work With Roy) https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20211001 (Get Roy’s Daily Emails) When you get started as a copywriter, there are two things you need to do… First, you need to write a lot. I mean, a lot. (I heard a quote that stuck with me once that most people who want to be writers do it to hang out in coffee shops all day — but real writers write. Real copywriters write copy.) The second thing you need to do is learn what gets response. That means you need your writing to go out into the world… Generate response… And you need to measure it and learn from it. There’s one great opportunity to write a lot and learn what gets response. https://youtu.be/TvOmuMWGtzo (Discover this best way to get started as a copywriter in today’s episode...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20210930 (BTMSinsiders: it’s like Netflix for copywriting & marketing training) https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20210930 (Get Roy’s Daily Emails) http://www.freescientificadvertising.com (Free Scientific Advertising Audiobook & PDF by Claude Hopkins) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20210930 (Work With Roy) If you only check out one episode of Breakthrough Marketing Secrets this week or this month, please make it this one… Why? Because I’ve recently realized who — exactly — I have built BTMS for. (I know, a little late to the party, but hear me out.) The other day, in my journal, I wrote: Copywriter-Entrepreneur. THAT is an answer I’ve been looking for since 2014. NOT JUST a copywriter or marketer. NOT JUST an entrepreneur. The copywriter-entrepreneur stands out in either crowd. The copywriter-entrepreneur is on a very specific journey — it’s my journey, and it might be yours, too. Are you a copywriter-entrepreneur? Find out in today’s episode... Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.breakthroughmarketingsecrets.com/ecp?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20210929 (Check out the NEW Email Copywriting Prompts) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20210929 (Work With Roy) https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20210929 (Get Roy’s Daily Emails) “Don’t email your list too often!” “... They’re going to hate you… They’ll unsubscribe… They’ll get overwhelmed! You’ll kill your sales.” Chances are, you’ve heard this all before. Maybe you’ve even thought it, and agreed with it. But is it accurate? Will emailing your list more often kill your sales? Or — is it possible that emailing more will actually help, and grow your sales? https://youtu.be/ask6kH3NMyU (Get my answer to how often you should email your list (and how what you say matters) in today’s episode...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.breakthroughmarketingsecrets.com/ecp?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20210928 (Check out the NEW Email Copywriting Prompts) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20210928 (Work With Roy) https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20210928 (Get Roy’s Daily Emails) How do you write email subject lines so people will open and read your marketing emails? Is there some magic formula? Maybe. Today I share a formula for email subject lines that’s as easy as ABC… PLUS a whole pile of things that matter more than subject line gimmicks to get your emails opened and read… And importantly, this is what works to keep your list engaged beyond today’s email… And generate more and more responses — aka money — today and through time… In a way where the value of your email list just grows and grows like a snowball rolling down a hill. https://youtu.be/HmPwqq8goqA (Discover how to get your marketing emails opened and read in today’s episode...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.breakthroughmarketingsecrets.com/ecp?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20210927 (Check out the NEW Email Copywriting Prompts) https://www.breakthroughmarketingsecrets.com/ask?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20210927 (Ask Roy your question) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20210927 (Work With Roy) https://www.breakthroughmarketingsecrets.com?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20210927 (Get Roy’s Daily Emails) When you decide to write daily marketing emails, you suddenly have a problem… How the heck do you write something… That people are actually going to care to read… Every… Freaking… Day??? That’s the question I got from a new subscriber. Ester said her challenge is, “writing consistent engaging daily emails or newsletters to my email list.” That’s what I’m covering in https://youtu.be/hvwzKDeIHHg (today’s episode.) And here’s the thing… This can lead to a big email marketing FAIL. IF you do it wrong… People on your list get overwhelmed, start to hate you, and unsubscribe in droves. But there’s a way to do it right, and keep your audience engaged and opening your emails every single day… Like I’ve done since 2014. https://youtu.be/hvwzKDeIHHg (Check out today’s episode for the secret to daily marketing emails that get opened and read...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.breakthroughmarketingsecrets.com/ecp?utm_source=btms-daily&utm_medium=content&utm_campaign=organic&utm_content=20210924 (Check out the NEW Email Copywriting Prompts) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) I use this email copywriting template every day... I use it for longer marketing emails. I also use it for short emails. I use it when my main goal is to get readers to engage with content. And I use it when I’m just trying to get clicks, conversions, and cash in the bank. It’s a pretty dang universal formula or framework. And powerful. Because it gets at the heart of the bare minimum of what you need to say in your email to inspire action. https://youtu.be/4SiY2bNRQj4 (Discover the ultimate email copywriting template in today’s episode...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/courses/pinnacle-performance-habits?utm_source=btms-daily&utm_medium=email&utm_campaign=20210923 (Pinnacle Performance Habits with Joseph Rodrigues) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210923 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) If I could show you how to be more productive, what would you achieve? I’m sure you have your own goals… Dreams… Desires… Projects and plans… Anything from your job to client work to building your business to whatever! You’re not being as productive as you want, you’re not managing your time as well as you want… And so your results and achievement suffers. Today’s episode is about that — and about my lifelong quest to be ultra-productive, without driving myself crazy. And specifically, the 3 ways to spend your time and why that’s so important. https://youtu.be/SZJUwWJ4jsc (Check out today’s episode on time management and productivity...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/courses/pinnacle-performance-habits?utm_source=btms-daily&utm_medium=email&utm_campaign=20210922 (Pinnacle Performance Habits with Joseph Rodrigues) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210922 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) There is ONE DECISION you can make to completely change your life and set you on a path to your dreams and greatest destiny... Every HIGH achiever — in any field — I have gotten to know well has made this decision… Leading to their high achievement… Without this one decision, I would argue, achievement is dumb luck, at best… And few and far between. But with this one decision, you can set the course of your life toward whatever achievement you wish. Do you know what decision this is? https://youtu.be/V0c-B3hg6Is (Check out today’s episode for this, the most liberating decision, and how it will transform your life...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210921 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) I want you to put on your cape — because you are a marketing HERO! Listen, I believe in you. I believe in your work. I know what you do is important. I know not everybody sees it that way. But without you, there are so many who would not lead as full and rich of lives. Without you, there would be so many fewer opportunities for so many others. You are a marketing hero. I want you to know it. https://youtu.be/Ws4UGmBysIE (Today’s episode is my dedication to you, the marketing hero!) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: http://www.freescientificadvertising.com (Free: Scientific Advertising by Claude Hopkins Audiobook+PDF) http://www.ultimatesellingstory.com (The Ultimate Selling Story) https://www.btmsinsiders.com/courses/story-selling-master-class?utm_source=btms-daily&utm_medium=email&utm_campaign=20210920 (The Story Selling Master Class) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210920 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.breakthroughmarketingsecrets.com/ask (Ask Roy your question) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) There’s a war between branding and direct response... … At least, it’s always seemed like that. Ever since I started in direct response, there’s been this bias… Entrepreneurial direct response peeps look down on the brand advertisers… And brand advertisers look down on us “junk mail” folk. So — who wins? For today’s episode I went DEEP on BRAND and DIRECT RESPONSE. Answering this subscriber question… — A lot of the direct-response ads I see are for things that are essentially unbranded. The selling comes from the emotion of the prospect rather than brand equity. I get that, but here's my question: Can the principles of direct response be applied to branded products? What are tactics for that? Why don't you see it done very often? Thank you! -- J — https://youtu.be/hf1Q6UDqX3g (Here’s my answer & and what every brand advertiser should know about direct response [and vice versa]...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210917 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) I’ve published Breakthrough Marketing Secrets basically every single workday since April 2014… And yet, in all that time, I don’t think I’ve ever talked about the actual practice and power of publishing daily. The benefits of daily content… The objections and downsides most people see… The big questions that come up anytime it’s recommended… And specifically: if you decide to do it, how to actually make it happen. Publishing daily has been huge for me. And it might just be huge for you, too. https://youtu.be/QyXicrj6sfo (Dig into today’s episode to discover the power of publishing daily...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.breakthroughmarketingsecrets.com/lycb (Launch Your Client Business: Free Mini-Course) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210916 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) There’s a certain mindset and method to closing $20,000+ deals on Zoom or over the phone… I could tell you it’s hard. I could tell you that you need my ultra-secret system that you can only buy for $20,000 after a phone call with me. But it’s not that hard. And I’m going to reveal the mindset and method in today’s episode. Including — and this is important — how to get 99% of the way toward closing the sale before you even start the conversation. Because just about every high-ticket sale I’ve made over the phone was 99% of the way to closed BEFORE the conversation started. https://youtu.be/STjlb3U7jmI (Discover how to close $20,000+ deals by Zoom and phone in today’s episode.) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/courses/monthly-insiders-calls?utm_source=btms-daily&utm_medium=email&utm_campaign=20210915#monthly-call (Freelance Copywriter Websites: September 16, 2021 Monthly Insiders Call) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210915 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) This completely changes the way you think about and build websites… And it will help you get more conversions — more leads, customers, sales, and profits. Too many websites are built as a collection of pages. And you hope that your visitors — who land on either the homepage or some random page deep in the site — will eventually find the action you want them to take. But… Most don’t. And the engagement rate on the website is abysmal. And the conversion rate, even worse. If you want visitors to convert… https://youtu.be/_SixNr1aRiM (Check out the PATH method for high-converting websites and marketing funnels, in today’s episode...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/courses/monthly-insiders-calls?utm_source=btms-daily&utm_medium=email&utm_campaign=20210914#monthly-call (Freelance Copywriter Websites: September 16, 2021 Monthly Insiders Call) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210914 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) Can I tell you a dirty little secret about freelance copywriter websites? Most don’t generate any clients. Not only that, many of the BEST, MOST SUCCESSFUL copywriters don’t even have websites. At least, not for their copywriting business. It’s not that you can’t have a website for your copywriting business. Or that a copywriter’s website can’t get clients. The challenge is that as good as some of us are at getting results for clients… We often fall prey to the same mistakes other business owners make in creating their websites… And build our own websites just as ineffectively as they do. https://youtu.be/ZIbQ-AGvMuA (If you want a freelance copywriter website that actually gets clients, check out today’s episode.) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=email&utm_campaign=20210913 (High-Velocity Copywriting Training) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210913 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.breakthroughmarketingsecrets.com/ask (Ask Roy your question) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) This will help you write more interesting, compelling copy… It’s a simple framework. It works for both novice and pro copywriters. It draws on the work of legendary copywriters like Bill Bonner and Eugene Schwartz. And it leverages the work of modern giant Russell Brunson. (With yours truly doing the job of wrangling these masters to bring them together for you.) All to create a framework you can use in minutes to make your copy more compelling. All in service of responding to this subscriber request: — I just want to learn how to write copy (or in general) as clearly and convincingly as possible. I'm not engaged in any specific business, other than writing. I am only here for enhancing my writing ability. - Billy — https://youtu.be/_pyse5hAuY4 (Discover how to write copy that sells with this simple framework in today’s episode.) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: 👉 From Anthony https://www.magneticmemorymethod.com (Free Memory Mastery Course at Magnetic Memory Method) https://amzn.to/3E8JjKS (The Victorious Mind book by Anthony Metivier) https://amzn.to/2X9NyFj (The Victorious Mind audio book by Anthony Metivier) https://www.youtube.com/watch?v=kvtYjdriSpM (Anthony Metivier TED Talk, "Two Easily Remembered Questions That Silence Negative Thoughts" (1.7 million views!)) https://www.magneticmemorymethod.com/how-to-memorize-a-speech/ (How to Memorize a Speech from Anthony Metivier) 👉 From Roy https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210910 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)
Anthony Metivier is becoming one of the world’s top memory trainers… One of his students went from merely being curious about memory techniques to an upset victory at the Canadian memory national championships — in just 4 years. Which he is quick to point out is a nice feather in his cap… But what’s more important to him is helping everyday folks master their own memory — for whatever they want to learn. So why am I talking about Anthony? He’s also a lifetime BTMSinsiders member (it’s a thing, ask me about it). And he’s a super-implementer — using what he learns to grow his business. So I asked Anthony for an interview I can share with you. We covered everything from a powerful marketing technique he discovered in a memory book from the 1600s… To how to memorize names, speeches, and marketing tips for business success… And even how doing this can make you a happier human being. https://youtu.be/C8g6FkN2Zbs (Check out today’s episode for my full interview with Anthony Metivier, on memory and marketing...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210909 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) When it comes to creating profit breakthroughs for yourself and your clients... Today’s episode might seem like a bit of a WEIRD tip. But here’s the thing… When I’m STRUGGLING to achieve whatever next success I’m looking for in business… It’s probably because I haven’t followed this tip. And when things are going great… And I’m constantly creating success for myself and clients… I can look back at my recent behavior and see this tip being implemented. It works. Try it, and tell me I’m wrong. https://youtu.be/68fm3TSsCsQ (Discover this weird tip for constantly creating profit breakthroughs in today’s episode...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.breakthroughmarketingsecrets.com/lycb (Launch Your Client Business: Free Mini-Course) https://www.btmsinsiders.com/courses/client-getting-blueprint?utm_source=btms-daily&utm_medium=email&utm_campaign=20210908 (The Client-Getting Blueprint Training) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210908 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) Today you’ll hear exactly how to sell high-ticket offers with a high-ticket funnel and a two-call close… This works. Period. If you have a good offer, at a high enough price that you pretty much need to hop on the phone… This is what you need to do. Especially if your offer is some form of coaching, consulting, or service offer. And here’s the thing… You can’t just look at this from the outside and see all of it. Most of it isn’t even visible in funnels and on web pages. At least, not the part that makes it work so well. So today I thought I’d share what’s going on behind the scenes to make one of these work for you. https://youtu.be/V52Kd7Ld-bE (See how high-ticket funnels and the two-call close work in today’s episode...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://youtu.be/NXOy1ym51oc (VIDEO: Best way to pick a freelance niche?) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210907 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) http://www.copywritersguide.com (The Copywriter’s Guide to Getting Paid) https://www.breakthroughmarketingsecrets.com/ask (Ask Roy your question) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) I can’t claim credit for this brilliant idea — and source of freelance copywriting clients... (Even though I’ve definitely made a lot of money from this source.) I was reminded of the idea by one of my subscribers on YouTube… Santiago Digital… Who responded to one of my videos on picking a niche with this recommendation. I agreed… And I was inspired… So, with credit for the idea where it is due, I’m sharing it here… And make sure you stay tuned to the end, because I basically lay out an entire plan to go get these clients and all the great copywriting work they offer. https://youtu.be/9Vwk7HqDUBE (Check out this BIG source of freelance copywriting work in today’s episode.) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: http://www.breakthroughmarketingsecrets.com/lycb (Launch Your Client Business Mini-Course — it’s FREE!) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210906 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) http://www.copywritersguide.com (The Copywriter’s Guide to Getting Paid) https://www.breakthroughmarketingsecrets.com/ask (Ask Roy your question) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) It’s really easy to slip into gimmicks when trying to position your business... You sit down to come up with a unique selling proposition or value statement... But it doesn’t feel unique enough… So you decide to add something that might feel right or justifiable to you… While to the market you’re speaking with, it just feels like a gimmick — a cheap and irrelevant ploy to get attention. I noticed this in today’s Mailbox Monday question — and frankly, I felt addressing this was even more important than a direct answer to the question… — My single biggest challenge today is deciding on a legit niche to begin my copywriting career in? Current thought is... I'm a Private Investigator who helps YouTube Health Influencers find lost revenue using the [BRANDED TERM]. — https://youtu.be/5rXI58_HkOU (Check out today’s episode for a deep-dive into marketing gimmicks and positioning...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/courses/backwards-facebook-ads-copywriting?utm_source=btms-daily&utm_medium=email&utm_campaign=20210903 (Backwards Facebook Ads Copywriting [including bonus interview with Ed Reay on Writing High-Converting Facebook-Compliant Copy]) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210903 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) http://www.freescientificadvertising.com (Free Book & Audiobook: Scientific Advertising by Claude Hopkins) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) Traditional direct response copy doesn’t work for Facebook ads… Sure, it might convert. But in many cases, you’ll never get your ads on Facebook… Because their compliance department will just shut you down. And this applies to both the ads in the Facebook newsfeed, and… The copy on your landing pages. The principles of direct response marketing still apply to Facebook Advertising… But the techniques and tactics have to change. https://youtu.be/2DR4N3tMbQA (The answer is “Social Response Copywriting” as I explain in today’s episode...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: http://www.ultimatesellingstory.com (My Book, The Ultimate Selling Story) https://www.btmsinsiders.com/courses/story-selling-master-class?utm_source=btms-daily&utm_medium=email&utm_campaign=20210902 (The Story Selling Master Class) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210902 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) Today I wanted to have a little fun — talking about STAR WARS and Story Selling… And heck, while we’re at it… Let’s throw in the curiosity of a “Which STAR WARS character are you?” quiz… EXCEPT — this isn’t about you. It’s about your prospect. It’s about which STAR WARS character THEY are… And how getting this right makes them feel awesome about your marketing message… And buying from you. https://youtu.be/OwRXIJmhor0 (Discover this big Story Selling lesson in STAR WARS in today’s episode.) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210901 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) If you could do ONE THING to make sure your business was a winner, what should it be? That is, if you could identify ONE FACTOR that would make success most likely… Even if you fail at everything else… What would that factor be? This question has been asked before… Most notably by the late, great Gary Halbert (who I reference in this episode)... https://youtu.be/n6cJ0HcIB6s (Today, I share my answer to the #1 factor behind every great entrepreneurial success...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: http://www.freescientificadvertising.com (Free Scientific Advertising by Claude Hopkins) https://www.breakthroughmarketingsecrets.com/blog/the-architecture-of-a-list-copywriting-skills/ (The Architecture of A-List Copywriting Skills Article) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210831 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) Most of the best internet marketing books were written before the internet… For example, http://www.freescientificadvertising.com (Scientific Advertising by Claude Hopkins)… It’s old. Really old. About 100 years old. I’m a fan. Jay Abraham is a fan. David Ogilvy was a fan. In fact, nearly every GREAT marketer and advertiser today has read this book. And I think just about every great marketer today would say this book, written 100 years ago… Has more profitable internet marketing lessons, page for page, than 99% of the books written in the last 20 years. Why? What makes this book — written by a dead marketer — so powerful, even today? https://youtu.be/E0JIl3EOm_Q (Today’s episode dives into that, and the story behind my “dead marketers don’t lie” title [plus ZOMBIES!]...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: http://www.copywritersguide.com (The Copywriter’s Guide to Getting Paid) http://www.breakthroughmarketingsecrets.com/lycb (Launch Your Client Business Mini-Course — it’s FREE!) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210830 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.breakthroughmarketingsecrets.com/ask (Ask Roy your question) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) Did I give you BAD ADVICE about how to pick a freelance copywriting niche? I keep getting questions about this… About how to pick a niche and get started in freelance copywriting (or really, any freelance client biz)… And today as I grouped together a bunch of these questions for Mailbox Monday… And thought about my BEST answer for you… I realized that what I wanted to tell you might be THE OPPOSITE of some advice I’ve given you before. But here’s the thing… I was right then. And I’m right now. “I am vast. I contain multitudes.” https://youtu.be/NXOy1ym51oc (If you’re struggling to pick a niche — or get traction in one — for your freelance business, you will get a ton of value out of today’s episode.) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: 📱 Remember: Text “Roy” to 800-425-2095 to be added to the X Factor Community and get the 8 Question Story Interview Framework Free https://www.launchmystory.com/ (Check out Hasani X’s Free Launch My Story Mini-Course) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) I broke my own rules, but you’ll see why in a minute... I have a policy against unsolicited guest content for Breakthrough Marketing Secrets… Because most of it is irrelevant and low quality — and I care about you too much. Then I met Hasani X. And I saw relevant, high-quality content that I thought would bring you massive value. So for today’s episode, I interviewed him — X — about, among other things… Fear, death, and cagefighting.... PLUS conversions and personal brand storytelling... And along the way he dropped a few value bombs, including… The 3 core stories that can elevate any brand — person or company — and generate more response, plus… His 4P formula for what every great story must contain (I memorized this immediately). Trigger warning: All the topics above plus some NSFW language, but nothing is gratuitous or overly-graphic. https://youtu.be/tqgIKigLhPg (Check out today’s interview with Hasani X, and discover the true power of personal brand storytelling...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/courses/welcome-mat-funnels-to-get-new-customers?utm_source=btms-daily&utm_medium=email&utm_campaign=202108226 (Welcome Mat Funnels to Get New Customers) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210826 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) Have you ever struggled with market research? You’ve spent too long lost in trying to find just the right insights… Or you haven’t been sure where to look in the first place… Or you’re in that endless cycle of doing just a little more research before you launch… Or [insert your market research struggles here]. While there are lots of good methods for market research… There’s actually one that tops them all. And today I want to share that with you — including stories, tips, and case studies I learned from both top copywriter and marketer Dan Kennedy and Tim Ferriss, author of The 4-Hour Workweek and a whole lot more. https://youtu.be/rksMq2MAgW0 (Discover the #1 market research strategy in today’s episode.) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.breakthroughmarketingsecrets.com/origami (See the satisfying origami video!) https://amzn.to/3sK592m (Check out Hook Point by Brendan Kane on Amazon) https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=email&utm_campaign=20210824 (High-Velocity Copywriting Training) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210824 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) What the heck does a satisfying new origami fold I learned this weekend have to do with creating hooks for your online marketing? Everything! I’ve been listening to the audiobook of https://amzn.to/3sK592m (Hook Point by Brendan Kane). In it, he shares a very powerful online marketing “rule.” It’s a take on the ol’ 3-second rule. But it’s all about creating compelling hooks, getting your prospect’s attention, building a following, and generating response. And if you are creating pretty much ANY online marketing or content today… You need this. https://youtu.be/lmZ4JIruWK8 (Check out today’s episode and discover how to create more compelling hooks using the 3-second rule...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=email&utm_campaign=20210824 (High Velocity Copywriting Training) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210824 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) This is deceptively simple, and devastatingly effective… And if you want to be a great marketer or copywriter, you absolutely need to memorize it. It’s a really basic framework for persuasive messages. It ties your prospect’s core desire straight to your product, service, or whatever action you want them to take. And it flies completely under the radar. It’s not a headline formula, but it can be used as one. It’s not a closing technique, but it can be used as one. It’s one of the most powerful sentences any copywriter, marketer, advertiser, salesperson, or other persuader can use. https://youtu.be/0ETpWrnG69w (Discover this powerful marketing and copywriting framework in today’s episode...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: http://www.copywritersguide.com (The Copywriter’s Guide to Getting Paid) http://www.breakthroughmarketingsecrets.com/lycb (Launch Your Client Business Mini-Course — it’s FREE!) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210820 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee ) https://www.breakthroughmarketingsecrets.com/ask (Ask Roy your question) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) Everybody wants to know how to get more freelance copywriting clients… At least, that’s what it seems like. I get this question constantly. So while normally I answer just ONE specific question in each Mailbox Monday episode… Today’s answer is meant to cover all the questions I’ve gotten recently about getting clients… Getting your first copywriting client… Getting your next copywriting client... Getting consistent copywriting clients… And on and on. I thought back to a handful of specific case studies throughout my copywriting career. To clients I got through ACTIVELY approaching them. And realized there was one powerful strategy behind each — a strategy others are teaching in their methods, too. https://youtu.be/ruEE0aFR8F8 (Learn this one powerful way to get freelance clients in today’s episode — with case studies from my copywriting biz...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.breakthroughmarketingsecrets.com/lycb (Launch Your Client Business Free Mini-Course) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210820 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) http://www.copywritersguide.com (Roy’s book The Copywriter’s Guide to Getting Paid) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) If you’re still struggling to get clients for your copywriting (or really any other) client business… It probably comes down to one of two things. The question is: how honest are you willing to be with yourself? ESPECIALLY about #1? Are you willing to first accept that this is what’s going on… And then do the work required change it? If you do, it just might unlock a whole new level of ease and success in your client business. https://youtu.be/Wa9DKyXJPAs (Discover the 2 main reasons you may still be struggling to get clients in today’s episode...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: http://www.copywritersguide.com (Roy’s book The Copywriter’s Guide to Getting Paid) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210819 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) There’s a major myth about success that could be holding you back… It has everything to do with your reputation. Your reputation with clients. Your reputation in your market, niche, or industry. Your career or business reputation in general. AND there’s an important expert positioning tip I got from Dan Kennedy that totally busts this myth… Helps you build your reputation… And can make the success you want come so much easier and faster. https://youtu.be/u2B1nPDYbsQ (Discover the big Dan Kennedy expert positioning tip in today’s episode.) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://royfurr.typeform.com/to/ybBA6EoX (Give Roy your Feedback [Survey open until Friday, 8/20/21]) https://www.btmsinsiders.com/courses/emotional-direct-response-copywriting?utm_source=btms-daily&utm_medium=email&utm_campaign=20210818 (Emotional Direct Response Copywriting Training) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210818 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://amzn.to/3gbqw7m (The Robert Collier Letter Book on Amazon) https://amzn.to/37UwHbu (Ask by Ryan Levesque on Amazon) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) “Enter the conversation in your prospect’s head...” It’s one of the most famous lessons from Robert Collier’s Letter Book, the copywriting classic. And for good reason. Because if you master this one skill, so many other little techniques and tactics of copywriting fall away. Because when you’re able to connect that conversation with your offer and the action you want your prospect to take… You become unstoppable as a marketer and copywriter. https://youtu.be/UD1lIoCjP70 (Today’s episode is dedicated to helping you enter the conversation in your prospect’s head, combining Robert Collier’s teaching with my own experience…) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=email&utm_campaign=20210817 (High-Velocity Copywriting Training) https://www.btmsinsiders.com/courses/story-selling-master-class?utm_source=btms-daily&utm_medium=email&utm_campaign=20210817 (The Story Selling Master Class) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210817 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) You’ve probably been told the best way to get good at copywriting is to hand-copy successful ads and sales letters in your own handwriting… This advice goes back to Gary Halbert — but is probably even older than that. And frankly, I know many successful copywriters have followed this advice… And become A-list copywriters! I’ve also met plenty of novices who’ve done the same thing… And are still novices! And I’ve met A-list copywriters who’ve never done this, as far as I know. In other words, it’s NOT a magic pill you can take, and wake up a successful copywriter. But I’m still getting questions from copywriters who wonder about this. So I thought I’d break down some pros and cons, plus alternative practices that could make you an even better copywriter. https://youtu.be/fUDfVRbhABs (Don’t hand-copy another ad or sales letter from a famous copywriter until you check out today’s episode!) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://royfurr.typeform.com/to/ybBA6EoX (Give Roy your Feedback [Survey open until Friday, 8/20/21]) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) I need your help… It will only take you a couple quick minutes. I need to know what content you need from me. I’ve put together https://royfurr.typeform.com/to/ybBA6EoX (a quick survey for you to answer.) Just a couple questions. I’ll be using YOUR answers to help make Breakthrough Marketing Secrets better and more relevant for you, going forward. https://youtu.be/lT_5K9tZ1MU (Today’s episode is dedicated to asking you to answer those questions.) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.breakthroughmarketingsecrets.com/copy-review-by-roy-furr/ (Get a Copy Review from Roy) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) It really is simple to improve your marketing copy… Whether you’re writing for clients… Or writing for your own business… The process is the same. And in as little as 1 hour you can know exactly how to improve your copywriting. Not just the current piece of copy that you’re working on… But all the marketing copy you write for as long as you’re in business. https://youtu.be/OP003v9PYVg (Discover how to improve your marketing copy in 1 hour or less, in today’s episode...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://amzn.to/37F3RvA (Jeff Walker’s NEW Launch Book (Updated & Expanded Edition)) https://www.btmsinsiders.com/courses/6-step-belief-shifting-framework?utm_source=btms-daily&utm_medium=email&utm_campaign=20210812 (The 6-Step Belief-Shifting Framework) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210812 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.breakthroughmarketingsecrets.com/blog/how-product-launch-formula-guru-jeff-walker-is-manipulating-launch-book-buyers/ (My Article: “How Product Launch Formula Guru Jeff Walker is Manipulating Launch Book Buyers”) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) Jeff Walker is brilliant in a very specific way… He builds simple systems to achieve complex results. His Product Launch Formula (PLF) taps into some very powerful principles and strategies of effective marketing. But he’s also simplified their application in a masterful way. I want to leave it to you to discover the whole PLF process through Jeff, if you want to go deep into that. (https://amzn.to/37F3RvA (His new updated & expanded version of his Launch book is a great way to get started.)) But his 4-Part “Sideways Sales Letter” Framework has applications beyond PLF-style launches. Applications he doesn’t teach. Applications I think every copywriter or marketing message creator can consider to get more response. That’s the focus of today’s episode. https://youtu.be/vjLMeplKSKA (Get my breakdown of Jeff Walker’s 4-Part “Sideways Sales Letter” Framework from his new Launch book and the Product Launch Formula here...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/courses/scientific-path-to-increasing-profits?utm_source=btms-daily&utm_medium=email&utm_campaign=20210811 (The Scientific Path to Increasing Profits) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210811 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) http://www.freescientificadvertising.com (Get a free audiobook + PDF of Scientific Advertising by Claude Hopkins) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) Marketing testing can be your secret weapon… And it’s not just doing a few A/B split tests… Or even developing a full-on conversion rate optimization plan. It goes deeper. It’s the THINKING and PRINCIPLES and STRATEGY behind testing that will make you a better marketer. You can learn what’s important. You learn what moves the needle. You learn what ACTUALLY generates response: leads, customers, sales, and profits. And that will mean every piece of marketing you touch going forward has the potential to be even more effective. https://youtu.be/3AR_JFA-8iY (Today I share one of my biggest lessons in marketing testing, that matters whether you’re running tests or not...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/courses/build-your-email-list-for-marketing-and-sales?utm_source=btms-daily&utm_medium=email&utm_campaign=20210810 (Build Your Email List for Marketing and Sales) https://www.btmsinsiders.com/courses/fast-cash-flow-email-campaigns?utm_source=btms-daily&utm_medium=email&utm_campaign=20210810 (Fast Cash Flow Email Campaigns) https://www.btmsinsiders.com/courses/welcome-mat-funnels-to-get-new-customers?utm_source=btms-daily&utm_medium=email&utm_campaign=20210810 (Welcome Mat Funnels to Get New Customers) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210810 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) http://www.copywritersguide.com (The Copywriter’s Guide to Getting Paid) https://amzn.to/3lMhscQ (Jeff Walker’s NEW Launch Book) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) If you want to build a successful business, this should be your #1 goal… It’s a really simple idea. It’s not actually that complicated to pull off. But it’s the most important thing you can do for your business. Both short and long term. It’s how you make money show up on demand. It’s what you need to implement many other successful strategies. It’s how you grow and get consistent income. https://youtu.be/GRdpUSQVKk4 (In today’s episode, I share why list building is every smart marketer’s #1 priority...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: http://www.copywritersguide.com (The Copywriter’s Guide to Getting Paid) https://www.btmsinsiders.com/courses/copywriting-royalties-and-pay-for-performance?utm_source=btms-daily&utm_medium=email&utm_campaign=20210809 (Copywriting Royalties and Pay for Performance) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210809 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.breakthroughmarketingsecrets.com/ask (Ask Roy your question) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) How do you set your copywriting rates? How much should you charge? What fees will clients pay? And how can you make the most money? I really can’t believe that I don’t remember answering this question in a previous episode… Maybe I have… But then again, maybe I haven’t! So today I answer this subscriber question… — What kind of price should I charge for my copywriting services? - M — Specifically, I share 4 levels of thinking about it, based in part on a lesson I got the first time I heard Dan Kennedy speak. https://youtu.be/_Z1GtN6RPos (Discover how to set your copywriting rates in today’s episode...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/courses/welcome-mat-funnels-to-get-new-customers?utm_source=btms-daily&utm_medium=email&utm_campaign=20210806 (Welcome Mat Funnels to Get New Customers) https://www.btmsinsiders.com/courses/creating-a-client-funnel-project-from-scratch?utm_source=btms-daily&utm_medium=email&utm_campaign=20210806 (Creating a Client Funnel Project from Scratch) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210806 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) http://www.freescientificadvertising.com (Get Scientific Advertising by Claude Hopkins for FREE) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) What is the Minimum Viable Funnel you need to launch your direct response offer? Giving credit where it’s due, I got this particular breakdown of the 4 elements from Justin Goff… But it jumped out at me because I’ve been teaching the exact same concept (using the same name) for a while now… And it’s based in brilliant thinking. As a marketer, you NEED to focus on getting offers into the marketplace. And anything you do to overcomplicate your funnels only makes that harder. Which slows you down… And makes success take longer… If you ever reach success at all. https://youtu.be/hNbex5lBqWo (Discover the Minimum Viable Funnel you need to have in place to launch your offer...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.breakthroughmarketingsecrets.com/lycb (Launch Your Client Business Free Mini-Course) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210805 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) Success comes so much easier when you nail your offer... Whether you’re a copywriter or other marketing creative… A consultant… A coach… An agency… Or some other kind of expert or client business… There are 3 very simple frameworks to use to create your offer. When you understand these… Plus how they fit in your business… Which to use at what time, and for what purpose… You’ll find it so much easier to grow your biz. https://youtu.be/YW5j_nHhYWA (Discover the 3 offer frameworks for any expert business in today’s episode...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210804 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) When you pick the right niche, you find the sweet spot between passion and profits… And, ironically, some niche you absolutely love… That’s NOT known as a “big money” niche… Might actually be a BIGGER opportunity for YOU… Than trying to chase what you hate. Most of my subscribers are copywriters, so I spend a lot of time in today’s episode talking about how to pick your copywriting niche. But no matter what business or industry you are in, the same process applies. By the end of this episode, you’ll have 4 questions you can use immediately to focus in on the niche that is YOUR sweet spot. https://youtu.be/BW-mwM64__w (Discover how to pick your niche in 4 questions in today’s episode...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/courses/sleight-of-pen?utm_source=btms-daily&utm_medium=email&utm_campaign=20210803 (Sleight of Pen Copywriting Training) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210803 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://amzn.to/3yhigK6 (Instant Influence by Michael Pantalon on Amazon) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) Instant Influence is a powerful book built around a relatively simple method… I recorded a video on the method — the process — a couple years ago. But I wanted to revisit it. To approach it from a new angle. To introduce it to those of you who haven’t heard of it before. And to share the core persuasion principles at work in the book Instant Influence by Michael Pantalon… PLUS how you can apply them in your marketing and selling situations. https://youtu.be/xIEAYgRj1Vs (Get my breakdown of the 6-step Instant Influence technique in today’s episode...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210802 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.breakthroughmarketingsecrets.com/ask (Ask Roy Your Question) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) Whether you’re entering a niche market as a copywriter, or launching your own business… You have some important homework to do. You have to research and discover what’s working in your niche, not just the copywriting and language, but the entire offer and business model. https://youtu.be/Rb4djcsy9zc (Today’s episode) is prompted by this subscriber question... — Roy, I'd like your recommendations on breaking down ads, promos, & getting to know the concepts and Ideas behind each proven ad. Thanks! Eric — But honestly, I decided to not limit myself to answering the question, and instead went far above and beyond. https://youtu.be/Rb4djcsy9zc (Learn the critical research you MUST do when entering any niche...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210730 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) Having ADHD as an entrepreneur can be a blessing and a curse… On one hand, the ADHD brain works in incredible ways… Being creative… Making connections… Finding inspiration… Positioning you as the perfect “visionary entrepreneur.” But with that same brain, you can also struggle to stay focused and complete important tasks and projects. I was diagnosed with ADHD: Inattentive about a decade ago. So I know the pain. Sometimes, I’m hyper-focused and can move mountains. Other times, I can’t focus at all, no matter what I need to get done, or how important it is. And the harder I push, the more difficult focus becomes. The other day I came across a new (to me) description of how the ADHD brain works, that changes everything. This offers a brand new way to think about focus, productivity, and more as someone with ADHD. https://youtu.be/oXhc_YUO1Fo (Especially if you’re an ADHD entrepreneur, you need this episode now!) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210729 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.breakthroughmarketingsecrets.com/ask (Ask Roy Your Question) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) What are the most critical direct response marketing skills you need to develop? Whether you’re working with clients… As a freelancer or an agency… Or if you’re launching your own direct response business… Or all of the above… There are really just TWO core skills you need to develop… Get good at… Master… If you want to make a lot of money in marketing. https://youtu.be/rW2PuygF8GY (Discover the ONLY 2 critical direct response marketing skills in today’s episode...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/courses/welcome-mat-funnels-to-get-new-customers?utm_source=btms-daily&utm_medium=email&utm_campaign=20210728 (Welcome Mat Funnels to Get New Customers) https://www.btmsinsiders.com/courses/build-your-email-list-for-marketing-and-sales?utm_source=btms-daily&utm_medium=email&utm_campaign=20210728 (Build Your Email List for Marketing and Sales) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210728 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.breakthroughmarketingsecrets.com/ask (Ask Roy Your Question) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) There’s one website traffic source that’s higher quality and more profitable than any other… This is critical to remember. Not all traffic sources are created equal. Some have distinct advantages over the others. For example, paid traffic is quick and easy to scale, and to create on demand. But it can be competitive and expensive and not very profitable as your sole source of customers. SEO, content marketing, and social optimization, on the other hand, can get you a ton of free traffic over the long term, which makes them very profitable. But it’s hard to build a business quickly relying on just this. Yet there’s another type of traffic that can be immensely powerful in creating fast profits — once you learn to harness it. That’s today’s topic. https://youtu.be/wtNA1yizcjw (Discover the highest-quality website traffic source in today’s episode...) Yours for bigger breakthroughs, Roy Furrada https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails)
Links related to this episode: https://www.breakthroughmarketingsecrets.com/ecs (Essential Copywriting Skills Free Video Series) https://www.breakthroughmarketingsecrets.com/lycb (Launch Your Client Business Free Mini Course) https://www.btmsinsiders.com/courses/welcome-mat-funnels-to-get-new-customers?utm_source=btms-daily&utm_medium=email&utm_campaign=20210727 (Welcome Mat Funnels to Get New Customers Training) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210727 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.breakthroughmarketingsecrets.com/ask (Ask Roy Your Question) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) So, you want more website traffic, leads, and customers… Even better if it’s FREE… Even better if you get a whole flood of them. The good news is, it’s yours for the taking. The bad news is, you’re probably NOT going to get it the way you think. You see, there’s a common mistake when it comes to website traffic… And with that, lead generation and getting customers. Today, I have a metaphor for you, to reveal the biggest website traffic secret of them all. And this applies whether you’re paying for traffic, or trying to get free traffic. Either way, fixing this mistake will get you more traffic, leads, and customers… To the point where you might not even be able to turn off the flow! https://youtu.be/51QQKOQHjEw (Discover how to get more leads and customers and website traffic in today’s episode...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/courses/think-like-an-a-list-copywriter?utm_source=btms-daily&utm_medium=email&utm_campaign=20210726 (Think Like An A-List Copywriter) https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=email&utm_campaign=20210726 (High-Velocity Copywriting Training) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210726 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.breakthroughmarketingsecrets.com/ask (Ask Roy Your Question) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) Should you study the A-list copywriting greats? And if so, should you try to write copy like them? I totally get where this subscriber is coming from with this question… — Roy, Is it possible to become great at copywriting without actually studying other successful writers? And when we do study them, are we just mixing some of their ways with our own to create copy? Sometimes it feels repetitive. Just using what you already know is proven to work. - F — I have a few specific thoughts on this. Including a story from a friend who became incredible at rapping [like, for hip-hop music] that is a perfect metaphor for what we do as copywriters. https://youtu.be/RonV3466Ix0 (Get my thoughts on studying A-list copywriting greats in today’s episode...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210723 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) You’ve probably read about “Definiteness of Purpose” in Napoleon Hill’s Think and Grow Rich… It was his very first of 17 success principles. And yes, it’s very important to know what you want — to set a definite chief aim and focus on that. But there is even more you can do to make it come true. And to be happy in the pursuit of your purpose. It’s about translating your definiteness of purpose… Into a process… Which is what I cover today. https://youtu.be/JSqnD2OTmrE (Check out today’s episode for how to translate your definiteness of purpose into your process...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.breakthroughmarketingsecrets.com/blog/your-deepest-darkest-desire/ (Article: Your deepest, darkest desire... ) https://www.btmsinsiders.com/courses/emotional-direct-response-copywriting?utm_source=btms-daily&utm_medium=email&utm_campaign=20210722 (Emotional Direct Response Copywriting Training) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210722 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) This is the deep, dark psychology most people are afraid of… Your prospects desperately want something… And it’s much deeper than any superficial, surface benefits your offer can provide. But if you can give them this… Even a glimpse of it… They’ll be automatically drawn to you and connected with you… In a way that you can NEVER connect over features and benefits. This is doubly important when it comes to forming long-term relationships with your customers. So if you write copy for clients or an employer, this is a valuable lesson. If you write for your own business, this is essential. https://youtu.be/aoaLKD9voUY (Discover the copywriting secrets behind what your prospects really want in today’s episode...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/courses/monthly-insiders-calls?utm_source=btms-daily&utm_medium=email&utm_campaign=20210721#monthly-call (BTMSinsiders Monthly Insiders Calls ) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210721 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee ) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) If you want to be a great copywriter, you must master this one thing… It goes a little above and beyond just writing skills… As you’ll hear in https://youtu.be/UYwEW1zyS0w (today’s episode.) And it’s not even just about being able to write to get response — although that, too, is a prerequisite. It’s a very specific area within the broader world of copywriting. This wasn’t obvious to me when I started as a copywriter. But I soon learned that every great copywriter can do this one thing… And I made it a point to figure out what made the difference. https://youtu.be/UYwEW1zyS0w (Discover the 1 thing every great copywriter must master in today’s episode...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/courses/monthly-insiders-calls?utm_source=btms-daily&utm_medium=email&utm_campaign=20210720#monthly-call (BTMSinsiders Monthly Insiders Calls) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210720 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails ) I hate tripwire funnels… Yes, they work. And I don’t actually hate them for the structure or anything. In fact often when I work with clients I’m recommending some variation on a tripwire funnel. Because it’s often the best way to get new customers and clients at good economics. But, there’s a problem with these tripwire funnels. It’s all in the framing. The story implied in the name. And how that defines your entire customer relationship. Which I firmly believe has long-term implications for your ability to form a high-value relationship with that new customer. There’s another term I heard at Titans of Direct Response from Ryan Lee, that I prefer instead, and I want to explain why... https://youtu.be/g6fHDv-VZeU (Check out today’s episode on Tripwire Funnels vs. Welcome Mat Funnels...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: http://www.copywritersguide.com (Get Roy’s Book The Copywriter’s Guide to Getting Paid) https://www.breakthroughmarketingsecrets.com/lycb (FREE Launch Your Client Business Mini-Course) https://www.btmsinsiders.com/courses/copywriters-roadmap-building-core-offer?utm_source=btms-daily&utm_medium=email&utm_campaign=20210719 (The Copywriter’s Roadmap to Building a Core Offer) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210719 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.breakthroughmarketingsecrets.com/ask (Ask Roy Your Question) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) In https://youtu.be/jAHtLumZ9ws (today’s episode) you get my answer to these critical questions around getting started as a freelance copywriter… — Roy, I am not sure if I should pick a niche before looking for copywriting clients... If I should write fake copy for my portfolio before looking for clients... And I'm not sure if I should work for an agency before trying to be a freelance writer. I also don't know how to acquire my first client with no credentials or experience. - AJ — Plus make sure you watch until the end because I share the real secret behind all these questions… And the all-important thing you need to do if you want to break through and get off to a successful start. https://youtu.be/jAHtLumZ9ws (Check out today’s episode for my answer too these freelance copywriting questions.) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://amzn.to/3enDQof (Indistractable by Nir Eyal) https://amzn.to/3rdAEAS (Hooked by Nir Eyal) https://amzn.to/3ikL79E (No B.S. Time Management by Dan Kennedy) https://www.nirandfar.com/timeboxing (Nir’s article on Timeboxing) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210716 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy ) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) I hate this stupid productivity tip... I hate it because it works. But it’s a little more complex than that. I keep coming back to it over and over again, because people keep recommending it to me. And it always happens the same way. First, I resist it, because I hate the idea of it. Then I try it, because I have things I need to get done. Then I love it, because it works. Then even though it works, I eventually stop using it. Until I feel the drive to be more productive and I’m reminded of this powerful productivity tip yet again. https://youtu.be/HwM0HTxtE8I (Is this the world’s most-powerful stupid productivity tip? You decide...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/courses/build-your-email-list-for-marketing-and-sales?utm_source=btms-daily&utm_medium=email&utm_campaign=20210715 (Build Your Email List for Marketing and Sales) https://www.btmsinsiders.com/courses/fast-cash-flow-email-campaigns?utm_source=btms-daily&utm_medium=email&utm_campaign=20210715 (Fast Cash Flow Email Campaigns) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210715 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails ) If you’re reading this in your email inbox, you’re safe — for now… (If you’re reading this somewhere else and you’re used to getting Breakthrough Marketing Secrets by email though, you should probably double-check!) I just did a big purge… I unsubscribed nearly 1 out of every 4 subscribers from my main Breakthrough Marketing Secrets email list. And surprisingly, this little act of email list hygiene might lead to MORE revenue. https://youtu.be/YKge66yv1Oc (Hear the full story of why I unsubscribed 23.3% of my email list in today’s episode...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: http://www.copywritersguide.com (Get Roy’s Book The Copywriter’s Guide to Getting Paid) https://www.btmsinsiders.com/courses/copywriting-royalties-and-pay-for-performance?utm_source=btms-daily&utm_medium=email&utm_campaign=20210714 (Copywriting Royalties and Pay for Performance) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210714 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) I got into copywriting for the freedom it would give me… I knew from a young age that I WAS NOT a fit for a cubicle job… But I didn’t know how I’d avoid it… Until I found copywriting. Copywriting paved a clear path… For me to be my own boss… To constantly improve my career prospects… And to have the freedoms I was seeking. Today’s episode is a reflection on the most important freedoms, and by the time you get to #5 you may rethink your copywriting career/business plans entirely. https://youtu.be/WdKfUDE8Ml4 (Check out today’s episode for all 5 freedoms of copywriting...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: http://www.copywritersguide.com (Get Roy’s Book The Copywriter’s Guide to Getting Paid) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210713 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee ) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) This is the secret to big $$$ copywriting… And frankly, it’s pretty simple. You have to know what type of copywriting pays best… And WHY. Luckily, I have a simple rule for you. When you get it, you’ll never forget it. And it has the potential to help you make far more money, for the rest of your copywriting career. https://youtu.be/2devjAGzpSU (Learn the simple rule for what copywriting work pays best in today’s episode.) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: http://www.copywritersguide.com (Get Roy’s Book The Copywriter’s Guide to Getting Paid) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210710 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.breakthroughmarketingsecrets.com/ask (Ask Roy Your Question) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) Will you FAIL as a copywriter? I think that’s the fear at the root of this very common question. — Roy, My biggest challenge is in believing any of these practices will actually work for ME in terms of making me $$. It's like I have a mental block, a big grey brick in my path, that prevents me from thinking it will really work. I am a pretty good writer, I know that from all sorts of sources. I just find it so difficult to get over the hump of believing anything will work for me, so I don't implement. It is really sad! LOL. If I was my own best friend I would tell me to get over my pathetic pity party and get TF on with writing. I won't give up until I slay this freakin dragon. Thanks for asking Roy :). Needless to say I didn't edit this... - Michelle — Today, I answer this question. And make sure to watch to the end because the way I re-word the question makes all the difference in the world in your success. https://youtu.be/ArNUeIrRwYE (Discover the answer to “Will copywriting work for me?” in today’s episode...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=email&utm_campaign=20210709 (High-Velocity Copywriting Training) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210709 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.breakthroughmarketingsecrets.com/copy-review-by-roy-furr/ (Hire Roy to review your copy) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) Here’s a big copywriting secret to writing like an A-list copywriter… Our first drafts aren’t much better than yours. In some cases, they might be worse. It’s our willingness to massage them into something great — no matter how many passes — that leads to much better copy in the end. Have you ever compared your first draft copy with some great copy from your swipe file? In https://youtu.be/aW2esZK4F-k (today’s episode), I talk about why that’s dangerous… And the process to take your terrible first draft… And turn it into polished, powerful, persuasive copy. https://youtu.be/aW2esZK4F-k (Learn how to use terrible first drafts to write more powerful copy in today’s episode.) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/courses/sleight-of-pen?utm_source=btms-daily&utm_medium=email&utm_campaign=20210708 (Sleight of Pen: Hypnosis, Persuasion, and Belief Change for Copywriters training) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210708 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) This unlocks your persuasion confidence fast… In https://youtu.be/rbqbIVGR2C8 (today’s episode), I share a very simple visualization… It’s nothing difficult or special. It doesn’t take years to learn. And it’s not some complex or awkward persuasion technique or trick. But it’s powerful, and can make you far more powerful and persuasive, almost immediately. Because so many of us — including me — come at persuasion from feeling like we’re not good enough… We don’t know enough… We’re not sure of ourselves… And even if we’re 100% sure of our offer — our product or service — our anxiety about ourselves stops us from being persuasive. (Often in very subtle ways that totally kill the sale.) Ugh. But with the tiny mindset shift you get today, you can find that everything changes, fast. https://youtu.be/rbqbIVGR2C8 (Check out the one tiny mindset shift to make you more persuasive, now...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/courses/the-most-valuable-customer-strategy?utm_source=btms-daily&utm_medium=email&utm_campaign=20210707 (The Most Valuable Customer Strategy) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210707 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) I’m a better copywriter because I understand marketing metrics and math… It’s the side of marketing that many “creatives” don’t want to touch. And yet, it can be extremely profitable to at least know what it is and how to understand it. (Even if someone else does the math part!) So whether you’re just a copywriter or a whole lot more… And whether you’re creating client campaigns or for your own business… Here’s the Marketing Metrics 101 you need to know… Let me put it this way… If you want more leads, customers, sales, and profits… If you want more money in the bank… You absolutely need to know what I cover in this episode. https://youtu.be/6_jnsaTIspI (Get a quick rundown of Marketing Metrics 101 in today’s episode...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://bit.ly/2SOhmoW (The Kansas City Star Copy Style Sheet used by Ernest Hemingway) https://hemingwayapp.com/ (Hemingway App) https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=email&utm_campaign=20210706 (High Velocity Copywriting Training) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210706 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) I used to HATE this copywriting secret... I took so much pride in my writing… That I didn’t want to admit this worked so well. But the reality is this: if you want to be a better copywriter, this is what you need to do. So now I’ve learned to embrace it… And I’ve also learned that many of the world’s best writers and thinkers have embraced it, too. Your copywriting will be better if you “dumb it down.” You’ll get more leads, customers, sales, and profits. You’ll get more response, and make more money. And that’s pretty smart. https://youtu.be/FFsmh5bTclI (Check out today’s episode to get the smart secrets to “dumb” copywriting...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210705 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.btmsinsiders.com/courses/story-selling-master-class?utm_source=btms-daily&utm_medium=email&utm_campaign=20210705 (The Story Selling Master Class) https://www.btmsinsiders.com/courses/control-beating-project-pre-flight-plan?utm_source=btms-daily&utm_medium=email&utm_campaign=20210705 (The Control-Beating Project Pre-Flight Plan) https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=email&utm_campaign=20210705 (High Velocity Copywriting Training) https://www.btmsinsiders.com/courses/proof-credibility-believability?utm_source=btms-daily&utm_medium=email&utm_campaign=20210705 (Proof, Credibility, and Believability Training) https://www.breakthroughmarketingsecrets.com/ask (Ask Roy Your Question) https://amzn.to/3dMXjOW (On My Own Side book by Dr. Aziz Gazipura) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) Do you struggle with the copywriting research process? In https://youtu.be/QK6KKIPvX_g (today’s episode), I answer a subscriber’s question about that… — Roy, After I do research, I find myself stuck. Struggling to connect what I researched with the copy when I start writing. I feel like whenever I sit down to write, all the information I researched vanishes. Do I just keep writing and I will get better in the future? Or am I messing up big time somewhere? I feel like all the time I put into research is wasted because I can barely use it. Every time I think of it, it makes me feel brain dead and stupid. I tried using an outline but it didn't help much... I am dying to know where do I fuck up. I tried different things, changed the research layout, created an outline. Nothing seems to be working. I keep running into the same wall every time I sit to write copy. Each hit hurts more and more. I don't know how long I can do this before I break. Each and everyday that passes by makes me feel like I am not good enough to be a copywriter. I am mentally, emotionally and physically exhausted. I would do whatever it takes to fix this. - A — I feel the pain! I have a few thoughts on this, on a few levels, in today’s episode. Including a brand new framework that I think will dramatically help your copywriting research. https://youtu.be/QK6KKIPvX_g (Learn my new framework for my copywriting research process...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://amzn.to/3dBIyyt (Come As You Are book by Emily Nagoski) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210702 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee (your first month is risk-free!)) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) What does your sex drive have to do with getting response to your marketing? A LOT! But maybe not in the way you think. And this definitely is NOT another “sex sells” proclamation. Quite different, in fact. Because today I connected the dots… It started with trying to help out a client on making offers, in a copy review… And suddenly it had me thinking about a lesson in a very good book about sex… And how our decision to have have sex… And our decision to buy something… Work in very much the same way. I’ve NEVER heard anyone talk about this in marketing before. And it’s both fun and, if I can humbly say so, profound! https://youtu.be/g6D_DzaNoLA (Enjoy today’s slightly NSFW “Fun Friday” episode about Sex, Hotrods, and S&M!) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=email&utm_campaign=20210701 (High-Velocity Copywriting Training) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210701 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) Video Sales Letters — otherwise known as VSLs — are both like and not like traditional sales copy in some important ways… And if you get into copywriting studying some of the classics, you can end up making fatal mistakes when it comes to writing VSLs. So today I wanted to cover 3 things every copywriter must know about writing Video Sales Letters.
3 might be the most important.
(You’ll see what I did there when you get to it, too…) https://youtu.be/iCM7NcTuI2k (Discover the 3 things every copywriter must know about video sales letters (VSLs) in today’s episode...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: http://www.copywritersguide.com (My book, The Copywriter’s Guide to Getting Paid) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210630 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.breakthroughmarketingsecrets.com/clickfunnels (Learn more about ClickFunnels) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) Today’s episode is a simple why and how tutorial on how to build a book funnel sales funnel… I was just speaking with a client yesterday who has already generated 5X as many sales as they hoped for from their new book funnel… These things are powerful. I’ve been involved with a few. And I thought I’d share a general overview of how these book funnels work. A book funnel can be one of your most powerful customer acquisition tools… You can get customers cheap. You can get really high conversion rates. You get high-quality buyers. You gain authority and expert status with your buyers. You can build them in a way where they are profitable to scale. There are so many benefits to book funnels — and they’re honestly pretty simple. https://youtu.be/UkEoYvhBKIo (Discover how to build a book funnel in today’s episode...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://amzn.to/3gZrvZc (Not Nice by Dr. Aziz Gazipura) https://amzn.to/3hie1Xl (On My Own Side by Dr. Aziz Gazipura) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210628 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) Today’s episode is very different… It starts with a true story of my failure. I’ve decided to more proactively work on my confidence… Now you may see my work, especially my daily episodes, and think I have confidence… And I do — in my work. Where I already have credibility and recognition. But I want broader confidence. In every area of my life. So I enrolled in a confidence training course. And when I was hit with the first REAL action step to go out and practice courage and confidence… Fear stopped me in my tracks. So I decided to share that story in today’s episode. Plus share some lessons I’m getting reinforced on this journey. That, when applied, will make you a more successful entrepreneur, marketer, copywriter, human being — whatever you want to be. https://youtu.be/m1Y3NaP1Q-k (Check out today’s episode for the true story of my failure, and the lesson in success, fear, courage, and confidence that came with it...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210628 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.btmsinsiders.com/courses/story-selling-master-class?utm_source=btms-daily&utm_medium=email&utm_campaign=20210628 (The Story Selling Master Class) https://www.btmsinsiders.com/courses/why-ads-worked?utm_source=btms-daily&utm_medium=email&utm_campaign=20210628 (Why Ads Worked) https://www.breakthroughmarketingsecrets.com/ask (Ask Roy Your Question) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) What if you could see inside successful copywriting? What if you had X-ray vision to see what the copywriter was doing in every line of copy they wrote? I think it’s possible... Here’s the question I got from a subscriber and am answering today… — Can you tell me how you go about breaking down ads and promos, and get to know the concepts and ideas behind proven ads? - Eric — When you practice what I teach in today’s episode, you can discover the ideas behind successful ads... And, in fact, I think this is a more powerful pursuit than hand-copying ads, when you’re learning copywriting. I explain exactly how I do it… And how you can do it, too… All in today’s episode. https://youtu.be/KQ7ZknhhPzw (Develop your own X-ray vision for effective marketing, starting by watching today’s episode...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.breakthroughmarketingsecrets.com/whatsworkingnow (What’s Working Now in Copywriting interview series) http://www.freescientificadvertising.com (Get Scientific Advertising by Claude Hopkins — FREE!) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210625 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) There’s a new method — a new technique — for more powerful copywriting… Today’s episode introduces you to this new method. And if you want more leads, more customers, more sales, and more profits… You will benefit from applying the lesson. This gets more attention on your marketing messages… It taps into a deep truth about human psychology, to get your prospect’s attention. And when you leverage this new method… Even something mundane or boring can hook the attention and pull your prospects through to the moment where they’re ready to pull out their wallet and give you money. It’s all revealed in today’s episode. https://youtu.be/qdNNdRvOl5Q (Discover the New Method for More Powerful Copywriting...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210624 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.breakthroughmarketingsecrets.com/copy-review-by-roy-furr/ (Get your copy reviewed by Roy) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) Ugh! One of the biggest secrets to success is so small and simple — and yet so few people apply it… In fact, if they did, it would be so much harder to win than it actually is. My brother-in-law got a new job. He told me a story from the interview process. The punchline of the story was that he did one TINY thing that “put him ahead of 9 out of every 10 candidates.” And honestly, this took him maybe 15 minutes. And clearly most people don’t even invest that much time in their success. This is a lesson for getting clients, marketing, copywriting, careers, business, and life… It’s how you get jobs. It’s how you write better copy. It’s how you grow your business. It’s how you get what you want in life. And it’s revealed in today’s episode. https://youtu.be/RgLYBx1b1mw (Discover the one thing to do to beat 90% of your competition...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=email&utm_campaign=20210623 (Roy’s High-Velocity Copywriting Training) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210623 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.breakthroughmarketingsecrets.com/copy-review-by-roy-furr/ (Get your copy reviewed by Roy) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) Is there a silent killer sitting in your copy and marketing messages? I was just doing a copy review with a client. A long-time client who writes very good copy. But when we got to one particular call-to-action, it just fell flat. I knew I wouldn’t respond, if I were the prospect. Funny thing is, this CTA wasn’t unique. In fact, most small business advertising has this exact same CTA. But when I put myself in the head of the prospect, I would NOT take action. Then back in my copywriting head, I was able to explain why. I proceeded to breakdown what could easily be the #1 sales killer in all copy, marketing, advertising, and selling messages… It’s a feeling you create in your prospects. A feeling that will completely stop them in their tracks. A feeling that will make it so you don’t get the lead, the customer, the sale, the profits. The good news? Understanding it is the first step to eliminating it. Oh yeah, and make sure you watch until the end because this also answers the long copy vs. short copy debate and I break that down for you, too. https://youtu.be/121oWgIqmKY (Find out what this #1 sales killer is and how to eliminate it in today’s episode...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: http://www.copywritersguide.com (Get The Copywriter’s Guide to Getting Paid book) https://www.btmsinsiders.com/courses/copywriters-roadmap-building-core-offer?utm_source=btms-daily&utm_medium=email&utm_campaign=20210622 (The Copywriter’s Roadmap To Building A Core Offer) https://www.btmsinsiders.com/courses/client-getting-blueprint?utm_source=btms-daily&utm_medium=email&utm_campaign=20210622 (The Client-Getting Blueprint) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210622 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) If you want to sell your copywriting services for maximum income, respect, success, achievement, and even client success… Here’s a hint: you don’t really want to sell “copywriting.” I’ve said this again and again. And yet I see the mistake keep popping up. You can’t focus on the deliverables of copy in selling your copywriting services. There’s something bigger and more important. When you sell your copywriting services the right way, everything becomes easier… Clients find it easier to say yes. You get more projects. Your projects do better, achieving better results. You get more accolades and income. Your real and perceived value keeps increasing. Which makes it easier to get clients. It’s a virtuous feedback cycle — which starts by applying today’s lesson. https://youtu.be/0tPuGKS3iuU (Discover how to sell your copywriting services — plus the big mistake to avoid — in today’s episode.) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210621 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.btmsinsiders.com/courses/proof-credibility-believability?utm_source=btms-daily&utm_medium=email&utm_campaign=20210621 (Proof, Credibility, and Believability Training) https://www.breakthroughmarketingsecrets.com/ask (Ask Roy Your Question) https://amzn.to/3xBBY2z (Ask Method book from Ryan Levesque) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) How do you help clients create offers and find products and services to sell? Here’s the question I got from a subscriber and am answering today… — Hey Roy! Quick question. Let’s say you’re looking for clients in the fitness niche. How do you think about products to sell? Do you find some list online? Or just come up with something? Because obviously if you don’t know of the existence of a product it’s difficult to find it. And it’s difficult to invent a lot of products. Thanks, Gabriele — Here’s my first reaction: good copywriters almost never get involved with offers, but great ones almost always do… Which means my response to this question has some nuance… Because I think you could go for years without ever being asked to do what Gabriele is asking about, and still be successful as a copywriter. But when you get to the upper echelons, you can have far more impact (and make far more money) by helping with this versus just writing another piece of copy. https://youtu.be/b00VCUln0Zc (Check today’s episode for what every copywriter should know about finding or creating products and services for client offers...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210618 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) If you’re like just about every other human being, your inner critic tells you that you have to be PERFECT… You can’t launch your business until it’s perfect… You can’t approach clients until your skills are perfect… You can’t put your copy in the market until it’s perfect… Everything has to be perfect, before the world can see it. This perfectionism is deeply rooted in fear… And it’s an impossible fear to overcome… Because — real talk here — you will NEVER be perfect. Nothin’ you do will ever be perfect. Sorry, me neither. Or anybody else. We will never live up to that perfectionist standard. But the truth is, that’s liberating. https://youtu.be/ULciIQtwcoQ (You don’t have to be perfect, today’s episode tells you what to do instead...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210617 (BTMSinsiders is like Netflix (or HBO Max!) for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) HBO Max just really annoyed me as a new subscriber… I signed us up so we could watch In The Heights… And what happened next was just so wrong. It’s a case study in bad email marketing. Not the content or copywriting of the emails themselves. But something else entirely. A big mistake — a big fail. This is a lesson in the right and wrong way to do email marketing… And the reality is that it’s probably just a simple mistake. But these simple mistakes can make a big difference in your relationships with your new customers. If you do it wrong — like HBO Max just did — you will be annoying to your new customers. If you do it right, you could really make your new customers stick, and dramatically increase your customer lifetime value. https://youtu.be/ZTkT3ePdeu4 (Discover HBO Max’s email marketing fail in today’s episode — plus how to fix it!) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=email&utm_campaign=20210616 (High-Velocity Copywriting Training) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210616 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://amzn.to/2SBDNxu (The Robert Collier Letter Book by Robert Collier) https://amzn.to/2TCMJTo (Method Marketing by Denny Hatch) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) There’s a simple technique that can instantly make you a better copywriter… It’s based on one of my favorite principles… One of the guiding principles of effective copywriting. But it’s not particularly hard. It doesn’t require a ton of experience. You don’t need any ninja-level copywriting skills. If you have a decent imagination, you can write better copy right away… In today’s episode, I share this… The backstory… How I found it… Where it came from… And importantly, how anyone — novice or pro — can write more effective marketing and sales copy today using a simple approach. https://youtu.be/alh37GHlmbM (Discover this one technique anybody can use to write more powerful copy...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.breakthroughmarketingsecrets.com/ecs (Get the full Essential Copywriting Skills series here) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210615 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) If you don’t ask for it, you won’t get it... So if you want your copywriting, your marketing, you advertising to generate leads, customers, sales, and profits… You must get comfortable asking for action… You must get comfortable asking your prospect to respond. Even if you do everything else right, you still need a confident call-to-action! That’s why I believe this is a fitting final episode in the Essential Copywriting Skills series… And be sure to stay tuned to the end… For a real-life demonstration of this principle in action! https://youtu.be/fzM3L9czfJw (It’s time to ask for action — watch today’s episode!) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/courses/client-getting-blueprint?utm_source=btms-daily&utm_medium=email&utm_campaign=20210614 (The Client-Getting Blueprint) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210614 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.copywritersguide.com (The Copywriter’s Guide to Getting Paid) https://www.breakthroughmarketingsecrets.com/ask (Ask Roy Your Question) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) If you want to get more copywriting clients, more often, pay close attention… Because today I’m going to share with you the one decision you can make that creates consistent copywriting success… This transforms you from hoping for clients to show up… To actually getting clients and projects consistently. For whatever reason, so many copywriters miss this… And I’ve seen copywriters who are 5, 10, or even more years deep into their copywriting career… Who are still just hoping for clients to find them… And not getting clients… Not getting projects… Not getting paid… And definitely not getting ahead. And yet, all it takes is one big decision for everything to start going your way… https://youtu.be/wqrEfzh1wHc (Check out today’s episode for the one decision that creates consistent copywriting success...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.breakthroughmarketingsecrets.com/ecs (Get the full Essential Copywriting Skills series here) https://www.btmsinsiders.com/courses/proof-credibility-believability?utm_source=btms-daily&utm_medium=email&utm_campaign=20210611 (Proof, Credibility, & Believability Copywriting Training) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210611 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) Your prospect thinks your claims and promises are total BS… They don’t believe you. They don’t trust you. They think you’re only saying what you’re saying to manipulate them into doing what you want them to do, so you can take advantage of them. This may not be true. But it’s the level of skepticism you have to address, because… On the other hand, your prospect wants to believe… They want to believe that you can actually solve their problem. They want to believe you can get them the result they want. They want to believe you will finally help them fulfill that unfulfilled desire. The way you bridge this gap is with proof, credibility, and believability — the topic of today’s special essential copywriting skills episode. https://youtu.be/PhKeBQAN-_4 (Discover how to use proof in your marketing in today’s essential copywriting skills episode...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.breakthroughmarketingsecrets.com/ecs (Get the full Essential Copywriting Skills series here) https://www.btmsinsiders.com/courses/monthly-insiders-calls?utm_source=btms-daily&utm_medium=email&utm_campaign=20210610 (The 6-Step Belief Shifting Framework: March 2021 Monthly Insiders Call) https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=email&utm_campaign=20210610 (High-Velocity Copywriting Training) https://www.btmsinsiders.com/courses/fast-cash-flow-email-campaigns?utm_source=btms-daily&utm_medium=email&utm_campaign=20210610 (Fast Cash Flow Email Campaigns Training) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210610 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) “People make buying decisions based on emotion, then justify with logic.” You’ve probably heard that quote before… It’s a smart one to remember — but you have to make sure you take away the right lesson from it. Because it’s easy to think, “Oh if they buy based on emotion, I need to get better at emotional copywriting.” And that may be true, but you ALSO need to get better at logical copywriting. You have to give them the logic to justify their buying decision… I find a lot of novice copywriters are not so great at this. The superficial details of their copywriting are pretty good. Their writing sounds good on a sentence-by-sentence basis. But when it comes to the total flow and structure of their message, it just doesn’t hit. To take their copy to the next level, it takes creating a logical structure underneath the emotional message. https://youtu.be/4dNUV67noa4 (Today’s episode goes deep on the essential copywriting skill of creating logical structure...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.breakthroughmarketingsecrets.com/ecs (Get the full Essential Copywriting Skills series here) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210608 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) This might be hard to believe… But I used to be proud that my writing was almost impossible to read. Seriously. When I was in school, I thought it was a marker of my intelligence. And maybe it was… To the academic crowd. Honestly though, I’ve come to believe the opposite… Thick writing is a sign of intellectual laziness… Truly intelligent people are able to take really complex concepts… And simplify them… All the way down to the level that a kid can understand it. This is 100X as important with copy. Because your prospect won’t respond to what they don’t understand. So it’s on you to make it as easy as possible for them. https://youtu.be/HzBZntIA94g (Check out today’s episode for the essential copywriting skill of writing in a clear and simple way...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.breakthroughmarketingsecrets.com/ecs (Get the full Essential Copywriting Skills series here) https://www.btmsinsiders.com/courses/value-first-funnel-strategy?utm_source=btms-daily&utm_medium=email&utm_campaign=20210608 (The Value-First Funnel Strategy) https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=email&utm_campaign=20210608 (High-Velocity Copywriting) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210608 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) http://www.freescientificadvertising.com (FREE Scientific Advertising by Claude Hopkins) http://www.ultimatesellingstory.com (Roy’s Book The Ultimate Selling Story) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) Do this right, and it makes your offer the ONLY choice your prospect wants to make… I consider this to be one of my most powerful skills as a copywriter. And yet, it isn’t talked about much. It’s thinking you put in BEFORE you write the copy. It’s thinking I’ve built into so much of how I assemble my messages. This thinking sets it up so your prospect HAS TO choose your offer if they want their problem solved... It’s establishing buying criteria. Essentially, you’re giving them a shopping list. It’s what a solution needs to be worth buying. And it just so happens that it matches your solution perfectly. Which, when you do it right, makes the sale inevitable. https://youtu.be/qdzyVQc5tKo (Check out how to establish buying criteria for your offer, an essential copywriting skill.) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/courses/the-most-valuable-customer-strategy?utm_source=btms-daily&utm_medium=email&utm_campaign=20210607 (The Most Valuable Customer Strategy) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210607 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://amzn.to/3vRKRod (Book: Ready, Fire, Aim) https://amzn.to/3isOn4m (Book: Getting Everything You Can Out Of All You've Got) https://amzn.to/3uQeKE8 (Book: 80/20 Sales & Marketing) https://amzn.to/3fXIGtT (Book: Play Bigger) https://amzn.to/3z7uANN (Book: No B.S. Direct Marketing) https://amzn.to/3cmCdGC (Book: Systemology) https://www.breakthroughmarketingsecrets.com/ask (Ask Roy Your Question) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) “What are the essential business and marketing skills that a copywriter must know about?” That’s the question I got from Sean, that I answer in today’s Mailbox Monday episode. I’ve often talked about how valuable it was for me as a copywriter… To have actually worked in and run a marketing department for years before going out on my own as a copywriter. Learning these marketing skills are a large part of why I’ve become so successful... And frankly, why I’m so much more valuable as a copywriter than others who focus on just the writing. Learn these principles. Learn these strategies. Start with today’s episode. Then go deeper. https://youtu.be/O82b7Id8yUw (These marketing skills will make you a much more valuable copywriter.) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.breakthroughmarketingsecrets.com/ecs (Get the full Essential Copywriting Skills series here) https://www.btmsinsiders.com/courses/sleight-of-pen?utm_source=btms-daily&utm_medium=email&utm_campaign=20210604 (Sleight of Pen Copywriting Training) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210604 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) Past the lands of FEATURES and BENEFITS is the realm of TRANSFORMATIONS… And you’re getting very close… Close to a time when you’ve already discovered how to take your prospects there… You show them the product or service, sure… Its features, and benefits... How their problem is solved... And their desires, fulfilled.. And then you give them an incredible experience… The experience of their wish, fulfilled... You take them to that time in the future when their life has already been transformed… And how their decision to take you up on your offer has created a brand new destiny… A new life, with new fulfillment… A life they desire, and would never want to give up. And in imagining this, they can’t help but buy, so they don’t lose touch with this vision. That’s the brand new copywriting and persuasive power you unlock in today’s episode. https://youtu.be/dN84lnKUV5Q (Discover how to write better copy with transformational benefits...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.breakthroughmarketingsecrets.com/ecs (Get the full Essential Copywriting Skills series here) https://www.btmsinsiders.com/courses/story-selling-master-class?utm_source=btms-daily&utm_medium=email&utm_campaign=20210603 (The Story Selling Master Class) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210603 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) http://www.ultimatesellingstory.com (Get Roy’s book, The Ultimate Selling Story) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) I’ve fallen in love with using stories to sell as a copywriter… I used to be very logical. I still remember a promo that tried to lay out “The 7 Critical Steps to Launching Your Copywriting Business.” Or something like that. It was maybe a good list for a 1,000-word article. But trying to turn it into a full sales pitch was boring. And my copy chief, who knew what people would respond to, basically declared my pitch DOA — dead on arrival. My next promo was story-based — and it was HUGE… It wasn’t even that much of a story. But there was enough of a story element to tie the whole thing together, and make it interesting to read. And I was able to highlight the product in a much more powerful way, because of the story. There was no rational brain filters shutting down every claim and promise. It was just very emotional and compelling. And it broke a big sales record at the client, and my new record stood for years. I think in the end it made a hair over a million dollars, too. I’ve gone on to write many more story-based promos that have made millions for clients. Including one that I riff on a bit at the end of today’s episode. https://youtu.be/TETjCOG29TQ (Check today’s episode for the essential copywriting skill of telling a selling story...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.breakthroughmarketingsecrets.com/ecs (Get the full Essential Copywriting Skills series here) https://www.btmsinsiders.com/courses/emotional-direct-response-copywriting?utm_source=btms-daily&utm_medium=email&utm_campaign=20210602 (Emotional Direct Response Copywriting) https://www.btmsinsiders.com/courses/story-selling-master-class?utm_source=btms-daily&utm_medium=email&utm_campaign=20210602 (The Story Selling Master Class) https://www.btmsinsiders.com/courses/sleight-of-pen?utm_source=btms-daily&utm_medium=email&utm_campaign=20210602 (Sleight of Pen Copywriting Training) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210602 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) http://www.ultimatesellingstory.com (Get Roy’s book, The Ultimate Selling Story) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy ) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) Can you make me — your prospect — FEEL your emotions? Can you make me feel the depth of despair you felt when you were struggling to solve your problem? Can you make me feel the relief and joy you felt when the problem was finally solved? Can you take me along for your lowest lows, and your highest highs? And then can you tie that journey back to the offer you’re going to make me? Communicating emotion is an absolutely essential copywriting skill, if you want to be truly great… But it’s not about the words, or describing emotions at all. It’s about something deeper. More powerful. More profound. And when you do it right, your prospect will be completely open and ready when you back up the emotion with the logic behind their purchase. https://youtu.be/yx-pMgQ1Zd0 (Discover how to communicate emotion in your copywriting in today’s episode...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.breakthroughmarketingsecrets.com/ecs (Get the full Essential Copywriting Skills series here) https://www.btmsinsiders.com/courses/monthly-insiders-calls?utm_source=btms-daily&utm_medium=email&utm_campaign=20210601 (Writing Powerful Bullets and Fascinations: December 2020 Monthly Insiders Call) https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=email&utm_campaign=20210601 (High-Velocity Copywriting Training) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210601 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) Today’s episode is a massive value-bomb of headline-writing goodness… And no, I didn’t just rehash the same 100 proven headline formulas (though I will show you how to use them better)... Instead, I go deep into how to write compelling headlines like a true A-lister… WITHOUT making your advertisement, marketing message, sales letter, VSL, landing page, or other piece of copy look and sound like everyone else’s. And this is important, because... The same ad, with a better headline, can generate 2X to 10X the sales… It’s a truism in marketing… Backed up by split tests repeated over decades. The same ad with a new headline suddenly has new life and new profitability. But how do you write compelling headlines? https://youtu.be/nTHcEm6kO5c (Check out today’s episode for the essential copywriting skill of writing headlines...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.breakthroughmarketingsecrets.com/ecs (Get the full Essential Copywriting Skills series here) https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=email&utm_campaign=20210528 (High-Velocity Copywriting Training) https://www.btmsinsiders.com/courses/value-first-funnel-strategy?utm_source=btms-daily&utm_medium=email&utm_campaign=20210528 (The Value-First Funnel Strategy) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210528 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.breakthroughadvertisingbook.com (Get Breakthrough Advertising by Eugene Schwartz) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) This is a HUGE lesson from one of the greatest copywriters of all time... In Breakthrough Advertising, Eugene Schwartz introduced the market awareness spectrum. Fundamentally, every market — and every person in a market — goes through different stages of awareness as they get ready to buy. If you know how to speak to the current level of awareness… And take them to the point where they are ready to buy… You have the keys to the kingdom. Today’s episode goes DEEP into this essential copywriting skill… Not just what the market awareness spectrum is… But how exactly to make your copy work with it… To help you tap into the biggest, most profitable markets. This is the secret to being able to advertise profitably to cold audiences — which is the pinnacle of copywriting and the most valuable marketing skill. https://youtu.be/f4Cjezde7Y0 (Check out how to speak to current market awareness in your copywriting...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.breakthroughmarketingsecrets.com/ecs (Get the full Essential Copywriting Skills series here) https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=email&utm_campaign=20210527 (High-Velocity Copywriting Training) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210527 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) You’ve hooked their attention, you’ve built their interest and desire with your pitch, and now it’s time to close the sale… Every copywriter must know how to write offers. But it’s not just about presenting the features of your product. Far from that, in fact. There’s so much that goes into the offer that can only accelerate the path to the sale, when you do it right. Which is why… This is one of the essential copywriting skills for beginners and pros... In fact, we’re up to Episode #3 in this special series. And even by the time you’re done with this episode, you have the entire foundation for create a message designed to generate response. And from here, the rabbit hole will only go deeper. https://youtu.be/ieYrBOAALlc (Check out today’s episode for how to present your offer...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.breakthroughmarketingsecrets.com/ecs (Get the full Essential Copywriting Skills series here) https://www.btmsinsiders.com/courses/story-selling-master-class?utm_source=btms-daily&utm_medium=email&utm_campaign=20210526 (Story Selling Master Class) https://www.btmsinsiders.com/courses/monthly-insiders-calls?utm_source=btms-daily&utm_medium=email&utm_campaign=20210526 (The 6-Step Belief-Shifting Framework: March 2021 Monthly Insiders Call) https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=email&utm_campaign=20210526 (High-Velocity Copywriting Training) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210526 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) This is probably the most important part of copywriting… It’s the pitch… In most direct response markets, this all takes place before you introduce your product, service, or offer. It’s how you build that bridge from, “I have a problem,” to “This person has the solution and I don’t care what it is I’m ready to buy…” If you nail your pitch, your prospect is ready to buy before they even know what you’re selling… Today’s episode is dedicated to helping you do that. It’s Episode #2 in my series on Essential Copywriting Skills. And frankly, it could be the most impactful of all on your bottom line profits, from all the copywriting you do. https://youtu.be/_x1LR0h7WyM (Check out today’s episode on the essential copywriting skill of making your pitch...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.breakthroughmarketingsecrets.com/ecs (Get the full Essential Copywriting Skills series here) https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=email&utm_campaign=20210525 (High-Velocity Copywriting Training) https://www.btmsinsiders.com/courses/sleight-of-pen?utm_source=btms-daily&utm_medium=email&utm_campaign=20210525 (Sleight of Pen Copywriting Training) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210525 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) These are the essential copywriting skills beginners must learn and pros must master… It all starts with Creating a Hook & Lead. (No, headlines are not first, but they’re coming soon.) In today’s episode, I dive into a whole pile of thinking on how to find and create the kinds of ideas that go into a successful hook and lead. This is just the first over a dozen episodes I have planned for you, a special series on the Essential Copywriting Skills. I often get the question, “Where should I start to learn copywriting?” And my new answer will be, this series! Assuming you’re already a Breakthrough Marketing Secrets subscriber, you DO NOT have to do anything to get these episodes. They’ll be delivered to you as the regular daily episodes over the next few weeks. (I still plan to do my weekly Mailbox Monday.) But you’ll want to pay close attention, because we’re packing in a lot of value here. https://youtu.be/8dBilkBqlQg (Get started with today’s Essential Copywriting Skills episode on Creating a Hook & Lead...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/courses/control-beating-project-pre-flight-plan?utm_source=btms-daily&utm_medium=email&utm_campaign=20210524 (The Control-Beating Project Pre-Flight Plan) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210524 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.breakthroughmarketingsecrets.com/ask (Ask Roy your question) https://amzn.to/3uiqW05 (The Ask book by Ryan Levesque) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) The better you know your customer, the better you can connect with them… And the better you connect with them, the better you can solve their problems… Fulfill their needs… And make sales. Today’s Mailbox Monday question is looking to accomplish that goal... — Roy, How can I find my target audience online? I mean how can I do effective research about their daily struggles and problems to get to know them better and help them? - H — In today’s episode, I share 4 tips for online market research, for copywriters, marketers, and entrepreneurs… The 3rd is one of my favorites… In fact, it’s one of my secrets behind these Mailbox Monday episodes of Breakthrough Marketing Secrets… And making sure I know YOU better, as a member of my audience. https://youtu.be/ZyS1nOQ-fRk (Check today’s episode for 4 copywriting market research tips...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/courses/monthly-insiders-calls?utm_source=btms-daily&utm_medium=email&utm_campaign=20210521#monthly-call (The Podcast PR Blueprint: May 2021 BTMSinsiders Monthly Insiders Call) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210521 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) If you want to get booked on podcasts, you want to make yourself into what I call a “perfect guest”... What makes a perfect guest? I came up with a list. The perfect guest… — Makes the host's and the producer's jobs easy... — Makes the host and producer look good for having the guest on… — Creates compelling content for current listeners… — Adds quality content to the podcast archive… — Adds status to the show for having been a guest… — Provides silver-platter show ideas that are a fit for the podcast's listeners… — Gives the producer and host everything they need for the show to be a success… — Shows up on time and ready to record… Based on this list, I created what I call The Podcast PR Blueprint… And I broke down the entire process to get booked on podcasts into 4 steps... — Preparation... — Placement... — Performance... — Promotion... And in my Podcast PR Blueprint I went deep into what to do in each of those steps. Yesterday, for my BTMSinsiders members, I did a https://www.btmsinsiders.com/courses/monthly-insiders-calls?utm_source=btms-daily&utm_medium=email&utm_campaign=20210521#monthly-call (Monthly Insiders Call) where I went through the entire Podcast PR Blueprint, doing an executive summary of what to do in each step. For today’s episode, I decided to share an executive summary of the executive summary, to give you at least a high-level overview of what it takes to get booked on podcasts. https://youtu.be/h03bwq8wuys (Check out today’s episode: Get Booked on Podcasts…) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=email&utm_campaign=20210520 (High-Velocity Copywriting) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210520 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.breakthroughmarketingsecrets.com/ask (Ask Roy your question) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) Today, I have a simple tip to get good at copywriting, fast… It comes out of this subscriber question: — Roy, How can I improve as a copywriter? I'm writing for myself, not clients. - Kevin — Whether you write for your own business or clients, following this one simple piece of advice is honestly the best way I know to improve your copywriting skills quickly. And as you’ll hear in today’s episode, it’s also an important practice when you’re writing for NEW markets, even if you’re an old pro. https://youtu.be/f_P8a-pSR-k (Check out the best way to get good at copywriting, fast...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=email&utm_campaign=20210519 (High-Velocity Copywriting) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210519 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) I’ve seen a lot of BAD urgency and scarcity in marketing and copywriting… I’ve also used urgency and scarcity in ways that create big sales windfalls. Today, I share a couple of success stories… Some of my first big successes in adding urgency and scarcity — and radically increasing the sales of a product I was selling. Plus, I share tips for how to create real urgency and scarcity… Different contexts for where it is believable. Including how to create urgency and scarcity in situations where it’s not so obvious. Considering that you can double sales by adding real urgency or scarcity to your marketing campaign, this is worth paying close attention to. https://youtu.be/sEwfHTYf8HI (Check today’s episode for the right way to do urgency & scarcity in your marketing...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210518 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://amzn.to/33UEJiI (Get Traffic Secrets by Russell Brunson on Amazon) https://www.breakthroughmarketingsecrets.com/trafficsecrets (Get Traffic Secrets by Russell Brunson from ClickFunnels) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) If you need profitable website traffic for your business or your clients, do you know where to get it? This is mission critical. You can have the best product or service offer in the world… And you can have the best copy in the world… But if you can’t get your ideal clients to come check you out… You got nothin’. There are 3 ways to get website traffic… One is cheap and profitable, but slower to get and harder to control… One is expensive and harder to make profitable, but fast as heck and easy to control… And the last is cheap, profitable, fast, and easy to control — with one caveat. A good traffic strategy for your business will include all three… And it may focus on one over another at different times. https://youtu.be/kZu3IPaUT4Y (Check today’s episode for 3 ways to get profitable website traffic...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/courses/value-first-funnel-strategy?utm_source=btms-daily&utm_medium=email&utm_campaign=20210517 (The Value-First Funnel Strategy) https://www.btmsinsiders.com/courses/build-your-email-list-for-marketing-and-sales?utm_source=btms-daily&utm_medium=email&utm_campaign=20210517 (Build Your Email List for Marketing and Sales) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210517 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.breakthroughmarketingsecrets.com/ask (Ask Roy your question) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails ) People can be really stupid when it comes to trying to make money… I don’t know for sure the exact context of this question I got. But everything about it screams, “I want a shortcut to getting rich.” And there’s all sorts of red flags waving and alarm bells going off in my mind. It’s a question about email lists. About either a bought email list, or a list of emails that were acquired through even less reputable means. And if I’m reading the situation right… This is an example of the kind of stupid behavior that shows up when someone is trying to shortcut their way to success... Instead of doing the right thing and the thing that really works. Here’s the email list question I got… — Roy, My biggest question is on how to gain people's trust? Especially with cold emailing, because I have millions of private active emails but I haven't found a good way to build a good relationship with them. - H — https://youtu.be/5vs738sfQBE (Check out today’s episode for my thoughts on “acquired” email lists and how not to be a spammer...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.breakthroughmarketingsecrets.com/beliefs (Here’s an example of one of these funnels) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210514 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) It’s easy to think complex = better when it comes to marketing strategy… But sometimes it’s the simplest strategies, implemented, that are your consistent winners. Today’s episode covers one of those simple strategies — for building your email list. It’s really not difficult to implement. As long as you’re creating content your market is interested in… ANY CONTENT… You can do this. You can probably get this set up in an afternoon... And start sending traffic to it right away. Good news is, if you have a relevant offer to put in front of them, it has the potential to pay for itself very quickly. Even better, because this is so quick, you can do it 5, 10 20 times for different potential traffic sources… Testing all, keeping what works best... And creating multiple streams of leads coming in as your email list grows and grows. https://youtu.be/J1gUOKMs0wk (Discover this simple way to build your email list in today’s episode...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210513 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://amzn.to/33DRDBk (Get the book Not Nice by Dr. Aziz Gazipura) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) I’m a recovering “nice guy”... For most of my life, I struggled to speak up. I struggled to assert myself. I struggled to take up space. I struggled to feel like I could really be myself. I was desperate for approval and so I behaved in “nice” ways to avoid being rejected… This mean I was constantly hiding myself — my needs, wants and desires. I was stifling my voice. I wanted a way out. But I didn’t like what I saw as the only other path — being “mean.” Instead of passive, aggressive. Instead of considerate, selfish. Instead of meek, disorderly. That didn’t fit for me. Sure, from time to time that’s all I wanted to be. I’d be hurt or angry or resentful. And the feelings would bubble up. And I wanted nothing more than to unleash the beast. (And sometimes I would. Playing hockey. Or when our house got broken into and I attacked the guy until he ran away down our street, into the black night.) But mostly, I stuffed those feelings down. For the last 20 years or so I’ve been slowly unwinding all of that conditioning. It’s still a work in progress. But recently, I’ve been relieved to find there is a third way. Not nice, not mean. Taking the best of both worlds, and leaving the worst behind. This is also extremely relevant to you as a marketer and entrepreneur. Because if you’re too nice, you won’t achieve the results you want. And if you’re mean, you’ll fall from the good graces of your market and perhaps the law. But this third way allows you to become a leader — of customers and markets. To create a massive impact, do well for yourself, take care of yourself, and help others live their best lives. Today I reflect on these lessons and their relevance to life and marketing. https://youtu.be/8DFKKQufT-4 (Check out today’s episode on “Nice marketers finish last [mean ones rot in jail].”) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/courses/value-first-funnel-strategy?utm_source=btms-daily&utm_medium=email&utm_campaign=20210512 (The Value-First Funnel Strategy) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210512 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) You’re about to get a $1 billion marketing lesson PROVING that we’re all education-based information marketers now… And, in fact, it’s a perfect model for what I consider to be the #1 best business model for the 2020s and beyond. I don’t care what you sell… Products… Services… Whatever your offer is. Doing what I tell you in today’s episode is the best way to get and hold the attention of your target market and turn it into $$$ in the bank… And yes, that sounds a little over-the-top. But I’m basing this on a real company that started 10 years ago, and just sold for $1 billion. And I don’t know if this will turn your business into a $1 billion dollar business. But it’s one proof-of-concept among countless others. And they all point to this model as THE BEST today. https://youtu.be/54ie_mgyCGk (Check out today’s episode for your $1 billion lesson in education-based information marketing.) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210511 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) Thank you for being my email marketing lab rat... When I started sending emails at 4 PM (my time), it was purely selfish. It was the best time for me, for my daily schedule. I didn’t even really weigh the responsiveness of my emails in my decision. And yet I’ve always wondered… Is there a better time of day to send my emails? So I did some research. I looked at when different analytics programs said my audience was online. And I decided to run a test on email send time. So a couple of weeks ago, you started getting my emails at 8 AM. And I’ve tracked response since then. Well, I have some results, and I decided to share them with you in today’s episode. https://youtu.be/b8-yVDidRUI (Here’s a behind-the-scenes look at my “best time to send email” experiment… ) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://youtu.be/eacgmmSM86M (Roy’s video on Stress & Entrepreneurship) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210510 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.breakthroughmarketingsecrets.com/ask (Ask Roy your question) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) Today’s episode covers a productivity hack I’m using right now… It’s so easy a kindergartener could use it. In fact, it’s often used on kindergarteners to get them to do certain behaviors. But it also works for adults, too. Especially those of us who know exactly what to do, but can struggle from day-to-day to actually do those things. (Because of stress or whatever other reason.) People like me, and people like Amanda, whose Mailbox Monday question I’m answering today. Here’s the question I answer in today’s episode… — How do you go from "knowing what to do" to actually frickin doing it? I have the hardest time focusing, which was never my issue until I had children. I’m absolutely capable, but distracted AF. It's not shiny Object Syndrome, it's not lack of want or desire to get clients, I just can't get over the hump to the next step for some reason. Resistance? High. Afraid of failure? Not really! So what is holding me back that I just can't see or explain or figure out? Does anyone else feel this way? Way more than one question...thanks! Amanda — https://youtu.be/XXqYOCRH72k (Check out today’s episode for a productivity hack for getting unstuck and getting things done...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=email&utm_campaign=20210507 (Roy Furr’s High-Velocity Copywriting) https://www.btmsinsiders.com/courses/story-selling-master-class?utm_source=btms-daily&utm_medium=email&utm_campaign=20210507 (Roy Furr’s Story Selling Master Class) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210507 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) I love hearing about YOUR success applying what I teach… I got this great testimonial from one of my BTMSinsiders members. — I want to tell you that the email segment of your https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=email&utm_campaign=20210507 (High Velocity Copywriting) worked wonders for me. After following one of your content templates for marketing emails (stories to be exact), I had… My highest open rate ever at 43%... Highest CTR ever at 15%... And a "decent" open-to-click ratio of 14.8%. Plus, the course (whose sales page I also wrote) made $22K in the first 24 hours. I just got off of a Zoom meeting, and my latest email results took the spotlight. Feels good man! Jabe Esguerra — Even just one lesson can change the course of your copywriting, and your life… Today I talk about Jabe’s success story, the training he went through, and what it all means to you. https://youtu.be/5TIjcntcqkQ (Check out today’s episode for this $22k in 24 hours email copywriting success story.) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/courses/story-selling-master-class?utm_source=btms-daily&utm_medium=email&utm_campaign=20210506 (Roy Furr’s Story Selling Master Class) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210506 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) So many newer copywriters struggle with this… One part of copywriting — specifically, freelance copywriting — that can be very difficult. And until you figure out this one thing… Clients just won’t like your copy… But won’t necessarily be able to tell you why. Even worse, your copy is likely to just not work… But again, you just won’t know why. And yet, it doesn’t have to be this way. The fix is remarkably simple. It makes your copy more interesting. Your clients will like it more. And it will be more likely to get response. https://youtu.be/Q7Wxl_quQgk (Here’s the hardest part of freelance copywriting and how to fix it.) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210505 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) Today, a little unscripted real talk about stress and entrepreneurship… I was struggling to pick a topic for today’s video. Why? Because I’m stressed. It’s not even about work. But it’s impacting my work as an entrepreneur, business owner, freelancer, copywriter, and marketing creative all the same. So I decided to get real. To go unscripted and talk about stress and entrepreneurship. No matter where your stress comes from, it will impact your business… So, today’s episode is about that. But it’s not just about the problem. And it’s not me dumping my stress on you. Today’s episode goes into the sources of stress, how we deal with it, and how to get through stress so you can get on with creating the future you desire. Frankly, I often suck at dealing with stress. I have a lifetime of bad habits and bad coping mechanisms. Maybe you do, too. If so, you’re not alone. But our past does not have to dictate our future. And today’s episode will hopefully give you some insight into how to create a future where you are more capable and resilient in the face of all of life’s stresses. https://youtu.be/eacgmmSM86M (Check out the episode on stress and entrepreneurship.) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/courses/sleight-of-pen?utm_source=btms-daily&utm_medium=email&utm_campaign=20210504 (Sleight of Pen Copywriting Training) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210504 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) Eugene Schwartz was absolutely one of the best copywriters who has ever lived… And in advertisement after advertisement, he used this same trick. And if you use it, you can automatically, instantly improve the selling power of your copy. It’s a language trick. It’s not hard to implement. You can do it pretty much immediately. And it’s easy, too. When you use this trick, your reader will feel confident they’ll get the result you promise… In fact, their success will feel almost automatic! Okay, so maybe I’m selling it a little hard? Or maybe not. The specific language we use is pretty powerful. And this simple language trick communicates a certain “success quality” to your offer that often slips right into your reader’s subconscious. To the point where they are looking to buy, almost from the moment they read your headline. Even better: in today’s episode I dug into my file of Gene Schwartz breakthrough ads and show a bunch of examples (in the video version — I read the headlines if you’re a podcast listener). https://youtu.be/sg84llY2jqE (Discover the Eugene Schwartz copywriting trick & instantly improve your copy...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.copywritersguide.com (The Copywriter’s Guide to Getting Paid (free book, just pay s&h)) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210503 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.breakthroughmarketingsecrets.com/ask (Ask Roy your question) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) How can you become a millionaire as a copywriter? That’s the question I got from my subscriber, Sean. And honestly, there are a few paths. I know copywriters who have made their first million taking each of these paths. And for some, that wealth has come very fast… Today, I break down 4.5 tips to make a million dollars as a copywriter… If you want to make a million dollars from your copywriting skills, today’s episode pretty much sums it up. And importantly... Make sure you stick around for all 4.5 tips. Because honestly the last one is probably the most powerful. https://youtu.be/j_ZC4tjEWf0 (Here’s my 4.5 tips to get to become a millionaire copywriter...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.breakthroughmarketingsecrets.com/lycb (Launch Your Client Business Free Mini-Course) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210430 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com (Get Roy’s Daily Emails) A friend of mine might be stepping into someone else's expert business… The guy who started the business is not really a marketer or copywriter. And he's not an expert at marketing or copywriting. He is an author who's written a couple books and I think he has some other kind of training programs. They are in a space a million miles away from internet marketing. My friend mentioned to me that he was being asked about ideas on how to grow the business. I immediately thought: any great expert business needs a great offer stack… This is the mix of offers that allows your best customers to keep doing business with you all the way to the top… That is, until they've spent the maximum amount of money in minimum time… And until they've gotten all the value they wanted, as fast as possible. For today's episode I share one particular approach to the expert business offer stack. This one comes from Russell Brunson, founder of ClickFunnels, and author of the book Expert Secrets. Businesses that do a good job of creating this offer stack often end up with a whole lot of profits. I explain each offer, how they fit together, and how the same offer stack has led to countless seven-figure and bigger businesses. https://youtu.be/gBgHPaIkwHw (Use this offer stack for your expert business...) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210429 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com/ (Get Roy’s Daily Emails) What are YOU waiting for? When you were a child, you were trained to wait for good things to happen to you. You waited for the next milestone and the next and the next. But as an adult, if you keep waiting, you’re going to live a life just waiting for the future. And the reality is, the good things you want will seldom come to you if all you do is wait. Do you need patience? Sure. Do you need persistence? Absolutely. But even if your goal will take you 10 years to accomplish, you need to STOP waiting and take action… Today, I break down this idea… In a little bit of a motivational speech for entrepreneurs. I explain how to act today in a way that will help you achieve both short- and long-term goals. And hopefully I’ll leave you feeling a little more capable at taking on the world and living the life you want, now. https://youtu.be/sD1UwveUNcg (Today’s episode is a call-to-action — don’t wait for good things to happen.) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=email&utm_campaign=20210428 (High-Velocity Copywriting) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210428 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com/ (Get Roy’s Daily Emails) Most copywriters use their swipe files all wrong… Which is why almost every time I talk about swipe files, I tell you: do not use a swipe file! But last week, one of my episodes was swiped. No, nobody swiped it from me. I swiped the idea from someone else. I used an idea I got from someone else as the hook for my episode… In fact, it was from Andy Frisella, from his Real AF Podcast (you may also know him from the now-retired MFCEO podcast). And… My “swiped” episode was one of my most popular recent episodes! So, have I changed my tune about swipe files? Not exactly. What I did was what I consider “ethical swiping.” It’s also WAY more effective than the kind of amateurish swiping I see being taught in all kids of copywriter forums and copywriter groups online, and even in expensive copywriting programs. So today, I thought I’d break it down for you… Case study style… And share my method for “ethical swiping” versus the amateur crap I see everywhere else. https://youtu.be/IfYGJL6AmhQ (Check out today’s episode for ethical swiping for copywriters.) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/courses/value-first-funnel-strategy?utm_source=btms-daily&utm_medium=email&utm_campaign=20210427 (The Value-First Funnel Strategy for education-based marketing) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210427 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com/ (Get Roy’s Daily Emails) How do you get your marketing emails opened? Put simply… If you want to leverage the full potential and profitability of email marketing (the most profitable marketing channel on the internet)… You need your emails to get opened… You need them to be engaged with (viewed, read, etc.)… You need readers to respond and click on your email… And then and only then does your email turn from just sending stuff out to generating… Customers, sales, and profits! Today’s episode starts from a very different angle than most email marketing recommendations… It’s not tactical. It’s not about better subject lines or any of those superficial details. It’s about the mindset that leads to a long-term, ongoing relationship with email subscribers that maximizes their interest in opening and engaging with every single marketing email you send. (I have people who’ve been getting my daily emails since 2014 and still engage pretty much every single day.) Then, I share specific techniques to get more emails opened and responded to. https://youtu.be/t7Pyv61m_9U (Check out today’s episode to get your email marketing opened…) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.breakthroughmarketingsecrets.com/lycb (Launch Your Client Business Free Mini-Course) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210426 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.breakthroughmarketingsecrets.com/ask (Ask Roy Your Question) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com/ (Get Roy’s Daily Emails) He said, “I'm BROKE AS HELL... Help?” And I don’t want to share his whole backstory. But broke means BROKE. As in, not always certain about putting food on the table. And yes, it’s in large part due to the pandemic. But my answer is the same. In the pandemic, out of the pandemic. He also proceeded to list a bunch of ideas for businesses… It’s clear he’s entrepreneurial. It’s clear he wants to do marketing. I understand. And still, my answer is the same. I have one really clear default answer to this question. I also have some advice if you really won’t accept my default answer. Regardless, I have some very straight talk for you if you need to make money, fast. https://youtu.be/_ubwGmMX3Cg (Check out today’s episode for my response to “I’m BROKE AS HELL… Help?”) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.breakthroughmarketingsecrets.com/lycb (Launch Your Client Business Free Mini-Course) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210423 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com/ (Get Roy’s Daily Emails) Is this the one quality that makes a copywriter great? I don’t know. But I do know that copywriters, marketers, and entrepreneurs who are successful pretty much ALL have this quality. And if someone comes to me and through their behavior or words shows they don’t have this quality… Well, I’m pretty sure they’re going to have a hard time getting ahead. Which begs the question. Do YOU have this quality? Tune into today’s episode of Breakthrough Marketing Secrets to figure out what this quality is… Why it’s so important… Some stories of people displaying this quality… And a recommendation for simple ways to cultivate this quality in yourself. https://youtu.be/VH0lfJ_3wCs (Check out today’s episode for the one quality common in all great copywriters.) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: http://www.freescientificadvertising.com/ (Free Scientific Advertising by Claude Hopkins Audiobook and PDF) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210421 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com/ (Get Roy’s Daily Emails) Why do you even call yourself a copywriter? I mean, you are NOT a copywriter. Not if you know what’s good for you. Not if you want to actually be successful. Not if you know what matters in business. “Why the heck is Roy saying I’m not a copywriter?!” Well, in part, because I’m trying to be provocative (sure, I’ll admit it). And because I need to get your attention for a very important point. If you’re NOT a copywriter, what does that mean you really are? And how can getting this one thing right make your life in marketing and advertising much easier — and more successful, too? https://youtu.be/IAb8KHbQscU (You are NOT a copywriter — learn what you are in today’s episode.) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=email&utm_campaign=20210421 (Roy’s High-Velocity Copywriting Course) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210421 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://amzn.to/3aq3vuI (John Caples book How to Make Your Advertising Make Money from Amazon) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com/ (Get Roy’s Daily Emails) John Caples is one of history’s greatest copywriters… … In no small part due to his dedication to TESTING. He wrote the book on Tested Advertising Methods, of course… But I have another book of his that’s lesser-known, but maybe even better… How to Make Your Advertising Make Money. When he wrote and published that book, he was the Vice President of one of the world’s top advertising agencies, BBDO. Among the book’s many gems, he shared his list of… 12 Ways to Find Advertising Ideas… Here’s the list… 1. Cash in on your own personal experience 2. Organize your experience 3. Write from the heart 4. Learn from the experience of others 5. Talk with the manufacturer/maker 6. Study the product 7. Review previous advertising for the product 8. Study competitors' ads 9. Study testimonials from customers 10. Solve the prospect's problem 11. Put your subconscious mind to work 12. "Ring the changes" on a successful idea In today’s episode, I go through the list with notes from Caples as well as my own personal experience and insights. https://youtu.be/-d5RR0ZOHIk (Get 12 ways to find big ideas for your advertising from John Caples in today’s episode.) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210420 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com/ (Get Roy’s Daily Emails) This episode made me uncomfortable… I didn’t want to record it. But I thought it was important for you to hear this message. I wanted you to hear what I had to say. Not only that… This episode was part of a promise… It was a promise I made years ago, that I still feel the need to fulfill today. So, here it is. https://youtu.be/VcVBB5l1qSA (Here’s the episode I really didn’t want to record.) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.breakthroughmarketingsecrets.com/lycb (Free Launch Your Client Business Mini-Course) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210419 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.breakthroughmarketingsecrets.com/ask (Ask Roy your question) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com/ (Get Roy’s Daily Emails) It’s easy to feel like an impostor when you haven’t even really gotten started yet… I mean, it’s so easy to buy an infinite amount of books, programs, and memberships, to keep learning. And you can subscribe to even more emails, channels, and podcasts for free. (And let’s not forget that you can spend years in school learning something with ZERO real-world application of the skill.) You can keep learning forever, before you ever start doing… It becomes easy to think you’re not good enough yet… That you need another training or degree or certification or blessing from someone. Meanwhile, your life is slipping away and you’re not DOING or ACHIEVING anything. I feel it. And maybe that’s not exactly the case of this person who asked this question, but it’s the destination this path will take you… — Roy, How do we know when our copywriting skills are at the level when we can start getting clients? Thanks, Sean — https://youtu.be/5ydyM_uaIkE (In today’s episode, I answer the question of when you’ll be good enough…) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.breakthroughmarketingsecrets.com/lycb (Free Launch Your Client Business Mini-Course) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210416 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://youtu.be/FRlRQ1qpchM (Yesterday’s episode on Robert Cialdini’s principles of influence) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com/ (Get Roy’s Daily Emails) I’m CONSTANTLY recommending application funnels or similar to sell high-ticket services… It happened again yesterday. Which inspired me to record today’s episode for you. Sharing some of my experience with application funnels. How I was inspired by Dan Kennedy for my earliest application funnels. How I’ve used application funnels to sell high-ticket services beyond copywriting. Even an example of how this worked for yesterday’s call! I also answer some common questions about application funnels… First, what the heck is an “Application Funnel” anyway? Why do application funnels work so well? What principles are behind them? (Hint: one of them was mentioned in my Robert Cialdini episode yesterday.) And how does an application funnel fit in your overall marketing and selling strategy, building your high-ticket expert services business? You’ll get the answers to these and more today… https://youtu.be/OhlvZ5DU3DQ (Check out today’s episode for how to use application funnels to sell high-ticket services.) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/courses/story-selling-master-class?utm_source=btms-daily&utm_medium=email&utm_campaign=20210415 (Roy’s Story Selling Master Class) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210415 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://amzn.to/3mQq1Sj (Dr. Robert Cialdini’s Influence, New and Expanded: The Psychology of Persuasion on Amazon) https://www.psychologytoday.com/us/blog/pre-suasion/202104/should-be-labeled-universal-principle-influence (Dr. Robert Cialdini’s Article from Psychology Today, “This Should Be Labeled a Universal Principle of Influence”) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com/ (Get Roy’s Daily Emails) Dr. Robert Cialdini is one of the top influence and persuasion researchers and writers in the world… He’s already sold more than 5 million copies of his book, Influence, the Psychology of Persuasion… And still it remains at the top of the Amazon Best Sellers list in Marketing for Small Business. For good reason… He outlines 6 universal principles of influence… They’re well-founded, based on significant research… AND they work in real-world influence situations. Makes sense his book would be a must-read business and marketing book. But did he get it wrong? I caught a recent article from Dr. Cialdini in Psychology Today. In the article, he admitted he missed a principle. And, in fact, in the new edition of his book Influence that comes out next month, he’s added a chapter dedicated to this new principle. Today I share some insights from the article, including some research he shared. Plus I explain how smart marketers have been using this for years to generate more response, with examples. Hold on, because this one goes DEEP. https://youtu.be/FRlRQ1qpchM (Check out Robert Cialdini's NEW 7th Principle of Influence The Psychology of Persuasion in today’s episode…) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.breakthroughmarketingsecrets.com/lycb (Free Launch Your Client Business Mini-Course) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210414 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com/ (Get Roy’s Daily Emails) Whether you’re a beginner or pro, there’s really only 3 things you need to master for internet marketing success… Most people overcomplicate it. Especially beginners and novices. They look for the “magic pill” solution. They look for a bright shiny object. They look for the next sure-fire system guaranteed to make them an internet marketing winner. And if you think that’s not you, are you on Clubhouse yet? (Or whatever other sensation is sweeping the nation?) And if you are, do you have a clear and intentional strategy for how that is putting you in front of your targeted clients and customers… And how you’re then turning those connections into leads, clients, and customers for your business? All internet marketing MUST be laid on a solid foundation… That’s what today’s episode is about. That’s what I’ll help you achieve. That’s where I’ll help you focus, so everything you do amplifies your success instead of distracts from it. https://youtu.be/Rr9V1Osu9Ic (Check out today’s episode for the 3 things every beginner and pro must master for internet marketing success…) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.btmsinsiders.com/courses/story-selling-master-class?utm_source=btms-daily&utm_medium=email&utm_campaign=20210413 (The Story Selling Master Class) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210413 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com/ (Get Roy’s Daily Emails) Nobody wants to read your copywriting… Seriously, nobody cares. Just because you wrote it, doesn’t mean your market will read it. Your prospect doesn’t care. Your audience doesn’t care. Nobody cares. UNLESS… Unless you make them care. Unless you make your copy so interesting that they care more about reading it than clicking away to Netflix, Facebook, or some other distraction. How do you do that? How do you make your copywriting more interesting? That’s what I answer in today’s episode. It’s a contrarian take on copywriting. One you won’t read in most copywriting books, or learn in most copywriting programs. But when I had the chance to speak with a billionaire copywriter, I discovered THIS is what he thinks about while writing copy. And he’s not alone. Nearly every other great copywriter I’ve ever met follows a variation on this advice. And if you want your market to be interested in your marketing and advertising messages, you might want to pay attention, too. https://youtu.be/-RB77zd2PO4 (Here’s how to make your marketing copywriting more interesting.) Yours for bigger breakthroughs, Roy Furr PS: Yes, Breakthrough Marketing Secrets is now a podcast, too! You can now listen to the daily episodes. https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe here) or search for “Roy Furr” in your podcast player.
Links related to this episode: https://www.breakthroughmarketingsecrets.com/ask (Ask Roy Your Questions) https://www.breakthroughmarketingsecrets.com/lycb (Free Launch Your Client Business Mini-Course) https://www.btmsinsiders.com/courses/client-getting-blueprint?utm_source=btms-daily&utm_medium=email&utm_campaign=20210412 (The Client-Getting Blueprint Training) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210412 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com/ (Get Roy’s Daily Emails) Want more copywriting clients? I have 3 big tips for you. And even once you get #1 right, it will completely change the equation. You won’t have to make a million painful cold-calls. You won’t have to ever explain that “copywriting” is not “copyrighting.” You won’t have to argue that your service is, indeed, valuable to their business. You’ll be recognized instantly as a high-value expert, and clients will want to work with you… Then #2 is how you turn that into something your clients give you money for. And #3 will show you how to connect with those clients and close your deals. It’s all in today’s episode, which is my Mailbox Monday response to Jeremy who asked, “How can I get more clients for my copywriting?” https://youtu.be/t3RwKnWswhA (Watch today’s episode for how to get more copywriting clients now.) Yours for bigger breakthroughs, Roy Furr PS: The podcast is now available. You can now listen to Breakthrough Marketing Secrets episodes. It’s available in the major podcast directories. https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe here.)
Links related to this episode: https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210409 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/ (Get Roy’s Daily Emails) Can learning copywriting and marketing really be this simple? Here’s the internal voice, shouting its objections… “I mean, Roy’s probably going to tell me to buy some expensive course…” “Roy probably is going to tell me that I need to come study under him…” “Roy’s going to tell me the only way I can learn copywriting is by spending a bunch of money…” Nope. Nope. And Nope. In fact… If you follow my recommendation for the best way to learn copywriting and marketing… You’ll probably make a profit! Because it’s not just about spending money on the next book, course, training, seminar, workshop, coaching program, mentorship, mastermind, or whatever else… Not that any of those things are bad, in themselves. It’s just that without this other element — that you should spend at least 4X as much TIME on — none of those things will ACTUALLY teach you real copywriting and marketing skills. https://youtu.be/0HTG5RnFzlE (Discover the best way to learn copywriting and marketing in today’s episode…) Yours for bigger breakthroughs, Roy Furr PS: The Breakthrough Marketing Secrets podcast is unofficially launched and you can https://breakthroughmarketingsecrets.captivate.fm/listen (subscribe to get these episodes by audio here). It’s unofficial because I’m still waiting for listing in a couple major podcast directories. But as of when I’m writing this (in advance of publication) you can already subscribe through Apple, Spotify, Pocket Casts, and there’s an RSS link which you can copy/paste into nearly any podcast app. We’ve also added the last dozen or so daily episodes for you to catch up with if you missed them.
Links related to this episode: https://www.btmsinsiders.com/courses/scientific-path-to-increasing-profits?utm_source=btms-daily&utm_medium=email&utm_campaign=20210408 (The Scientific Path to Increasing Profits) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210408 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.BreakthroughMarketingSecrets.com (Get Roy's daily emails) Here’s a dirty little truth about most so-called “blockbuster” marketing funnels… TRUTH: They probably didn’t start out as big winners. In fact, many funnels that go on to become big winners are not even profitable out of the gate. It’s only AFTER what I’m about to share with you in today’s episode that they turn into winners. Sure, some funnels and marketing campaigns are winners out of the gate. But even those are probably not as profitable as they could be with this same advice. Most great marketing funnels are tested heavily as part of their launch… You run some traffic, and get some initial data on the funnel. Then what do you do? How do you turn a lackluster funnel into a winner? And how do you turn a winner into a total breakthrough? Testing, testing, testing. It’s always the answer. https://youtu.be/VJYBJV1ZUNM (Today’s episode gives you testing strategy for your marketing funnel launch…) Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.breakthroughmarketingsecrets.com/workflowy (Roy uses WorkFlowy for project management) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210407 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://www.breakthroughmarketingsecrets.com/ (Get Roy’s Daily Emails) Most project management is too overcomplicated for entrepreneurs, freelancers, and solopreneurs… I’ve gone through all the systems — Traction, Scaling Up, Lean, Scrum, Agile, Getting Things Done, and more. I’ve tried to fully implement many. I’ve adopted techniques from others. And I’ve definitely tried most of the major software tools you’d use — Asana, Trello, Monday, and a whole mix of others. The reality is that project management comes down to the RIGHT THINKING above everything else… If you don’t get this thinking right, no tool or software will save you. Neither will the newest, hottest project management book or training. On the other hand… If you ask the right questions about your projects, big or small, you’ll be 95% of the way to success. And this is what you need to focus on as an entrepreneur, solopreneur, or freelancer. Today’s episode reveals the simple project management questions for entrepreneurs… Yours for bigger breakthroughs, Roy Furr
Links related to this episode: https://www.ultimatesellingstory.com/ (Get Roy’s Book, The Ultimate Selling Story) https://www.btmsinsiders.com/courses/story-selling-master-class?utm_source=btms-daily&utm_medium=email&utm_campaign=20210406 (Roy’s Story Selling Master Class) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210406 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/ (Get Roy’s Daily Emails) I LOVE having a story selling formula that works nearly every time… When I know to look for it, I just have to ask the right questions and… BOOM! I have a compelling, interesting story that my prospects are interested in, and makes them want to buy my offer. Even better, I’m NOT making the story up. I mean, I am — because the guy or gal whose story I’m telling has never told it in this way before. But I’m NOT — because when I ask the right questions, it turns out that they have a story that fits the formula. This happened recently — and it was almost like mind reading! I share the full story in today’s episode of Breakthrough Marketing Secrets. I was doing a copy review. They guy behind the product was on the call. There was ONE SENTENCE in the copy that suggested this flagship story was there and would be really interesting. So I used my PAISA formula — Problem, Agitate, Invalidate, Solution, Action — to tell what I thought might be his story, to add to the copy. What do you think happened next? Get the full case study of my PAISA story selling formula in today’s episode… Yours for bigger breakthroughs, Roy Furr
Links related to this video: https://www.btmsinsiders.com/courses/build-your-email-list-for-marketing-and-sales?utm_source=btms-daily&utm_medium=email&utm_campaign=20210405 (Build Your Email List for Marketing and Sales) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210405 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/ (Get Roy’s Daily Emails) One of my subscribers asked for some tips to grow an email list from scratch… And for today’s Mailbox Monday episode of Breakthrough Marketing Secrets, I’m spilling the beans! Here’s today’s question… — Roy, My biggest challenge is definitely how to get started with email marketing. How do I grow a list when I'm not active anywhere (yet)? How do I determine where my target audience is (LinkedIn, Facebook, Instagram, etc.)? Basically everything with: how to start build that list and provide value! Thank you, J — Here’s the thing about building your email list… It’s not as hard or as complicated as we imagine it to be, before we get started. I have a few simple tips for you today. They’re really designed to overcome that lack of inertia in the beginning. Because once you get going — with the thinking and tips I offer today — you’ll figure out what to do pretty quickly. AND that’s great news. Because email marketing — and specifically, building your email list — is one of the highest-profit online marketing activities that you can do in ANY industry, in ANY business. Check out today’s episode for my tips on growing your email list from scratch… Yours for bigger breakthroughs, Roy Furr
Links related to this video: https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210402 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://amzn.to/3sBi59H (Get Accidental Genius by Mark Levy) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/ (Get Roy’s Daily Emails) “Freewriting” will improve your business… ... Your career… Your marketing and copywriting… Your personal life… Your relationships… Seriously, this thinking process is powerful. And can be applied to anything and everything you have thoughts and feelings about, to help you respond and deal with situations in better ways. It will help you unlock your inner genius… To clear out your mental clutter… To dump your head trash… To get direct access to all your best ideas… To get started on your most important projects… To create content and messages for your marketing or your own publishing… You might just even uncover you next big breakthrough marketing idea. In fact, if you’ve ever heard the maxim, “You can achieve whatever you set your mind to…” This is how. I explain the freewriting process and give you a freewriting exercise in today’s episode. Check out today’s episode and discover how to unlock your inner genius… Yours for bigger breakthroughs, Roy Furr
Links related to this video: https://www.btmsinsiders.com/courses/copywriting-royalties-and-pay-for-performance?utm_source=btms-daily&utm_medium=email&utm_campaign=20210401 (Copywriting Royalties and Pay For Performance) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210401 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/ (Get Roy’s Daily Emails) “Passive Income” is a myth — a sales pitch — a THOUGHT VIRUS… And it could even be keeping you BROKE — or at least decreasing the amount of income you get every month. And I KNOW I’m putting this out on April Fool’s Day… When others are putting out joke messages. But, in the words of the illustrious hip-hop emcee Rakim, “I ain’t no joke.” Here’s the thing… Believing in “passive” income makes us LAZY… It’s magic pill thinking — a belief that we can get paid without doing actual work. And as long as you’re chasing the rainbow of passive income… You’ll never see that there’s another type of income that offers nearly every benefit of passive income… … Money just showing up beyond the work you did… … Ongoing paydays, even when it feels like you’re not doing any work at all… … Even the ability to earn a lot more than the average worker… BUT there’s a very important difference between this and passive income… While passive income is FAKE… THIS is real. And all you have to do to find it is to shift your perspective just a few degrees… Then it becomes blindingly obvious… Check out today’s episode where I bust the myth of passive income… Yours for bigger breakthroughs, Roy Furr
Links related to this video: https://www.btmsinsiders.com/courses/build-your-email-list-for-marketing-and-sales?utm_source=btms-daily&utm_medium=email&utm_campaign=20210331 (Build Your Email List for Marketing and Sales) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210331 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/ (Get Roy’s Daily Emails) Getting your email opened is the first sale you have to make… I think of copywriting and selling as a series of tiny sales. There’s the big sale toward the end where they actually give you money. But that sale will never happen if you don’t make all the other tiny sales along the way. And often, it’s the FIRST sale in the sequence that plays the biggest role… Because the more people you get to take you up on the “email open rate” sale… Or the “ad engagement” sale… Or the “reading the headline” sale… The more people you have going through each subsequent step in your marketing or selling message. That’s why email open rates are so critical — because they impact the performance of everything that follows… And you might think that clever copywriting is the secret to higher email open rates. But in my experience sending over 1,800 emails for Breakthrough Marketing Secrets… Plus countless other emails for myself and clients… There are actually two MORE IMPORTANT factors to email open rate than copywriting. In today’s episode, I share my thoughts on getting your marketing emails opened, using copywriting and those other two factors… Watch & discover the 3 email open rate secrets… Yours for bigger breakthroughs, Roy Furr
Links related to this video: https://www.btmsinsiders.com/courses/high-velocity-copywriting?utm_source=btms-daily&utm_medium=email&utm_campaign=20210330 (High Velocity Copywriting) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210330 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://amzn.to/3syATq1 (Thinking, Fast and Slow by Daniel Kahneman) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/ (Get Roy’s Daily Emails) Do you struggle with overthinking and overanalyzing? And could it be holding you back from achieving everything you want? The answer is: Yes, yes it could. In fact, if you don’t learn to think fast and trust your gut… You are likely to only make MORE mistakes as you get better at what you do. This is according to Nobel Prize-winner and author of the book Thinking, Fast and Slow, Daniel Kahneman. This is especially true when it comes to writing great copy… The BEST copy is often written at high-velocity… You’d almost think the copywriter is winging it… Because they’re jamming so fast and so hard on that keyboard… But what really happened is… They found out what they needed to say… Then, they trusted their gut… To get the first draft out as fast as possible… Knowing you only get one shot at capturing the energy… But you can always edit and clean up a draft later… Learn to trust your gut — watch today’s episode… Yours for bigger breakthroughs, Roy Furr
Links related to this video: https://www.breakthroughmarketingsecrets.com/lycb (Free Launch Your Client Business Mini-Course) https://www.breakthroughmarketingsecrets.com/ask (Ask Roy Your Question) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210329 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/ (Get Roy’s Daily Emails) Your market is crowded, there’s lots of competition — how do you position yourself and stand out as unique? I get this question pretty often, and I got it again… — Roy, Can you offer any recommendations on 1) Answering the question what makes me different, unique, etc. in a crowded market. 2) Creating effective specific messaging to attract those ready to raise their hand, now and/or in future. Pat — You ask, and I answer! First, I’ll say: You DO NOT need unique positioning! I know this goes against everything you’ve ever been taught regarding Unique Selling Propositions, etc… But on the assumption that this person is running a service business (though, honestly, this applies to products, too)… There’s something MORE IMPORTANT than uniqueness, and uniqueness for its own sake can be destructive. That’s actually the first of 5 secrets to powerful positioning I offer in today’s episode of Breakthrough Marketing Secrets. Plus I answer the second part of Pat’s question… And give 3 specific strategies that work together to get your best prospects to raise their hand. It’s all in this value-packed episode… Get 5 secrets to powerful positioning plus 3 steps to get clients. Yours for bigger breakthroughs, Roy Furr
Links related to this video: https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210326 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/ (Get Roy’s Daily Emails) Your mind can work with you or against you… This is true of any and every goal… But in my experience, it’s especially powerful when it comes to MONEY. We have our conscious thoughts… What we WANT to be true… What we WANT to believe… But our subconscious mind has another set of beliefs that run underneath the surface… Like the background apps on your computer… Making things happen without you even really being aware of it. Your invisible money scripts make it easier or harder to get rich… (And this is true whatever RICH means to you.) How you think about money… The stories you tell yourself… The subconscious beliefs you hold… The language you use… The money lens through which you see the world… These impact EVERYTHING from how you speak to others, to how you put together selling messages, to your ability to keep or use money once you get it… Today’s episode is designed to help you bring AWARENESS then INTENTION to the invisible money scripts that you have, and make them work for you. Watch now & make your invisible money scripts work for you… Yours for bigger breakthroughs, Roy Furr
Links related to this video: https://www.btmsinsiders.com/courses/story-selling-master-class?utm_source=btms-daily&utm_medium=email&utm_campaign=20210325 (Roy’s Story Selling Master Class) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210325 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/ (Get Roy’s Daily Emails) Do you ever feel like the world is stacked against you? Like others have it a little easier than you? Like they have more advantages? Like winning is inevitable for them — but a struggle for you? You’re not alone! In fact, just about EVERY SINGLE PERSON on the planet feels like an underdog in some way or another. Even if they’ve already won, they still feel like they did it IN SPITE OF being the underdog. Which is why we love underdog stories so much — in movies and beyond. But did you know this can also be a powerful framework to use when writing selling stories? It can, and that’s the topic of today’s episode… Watch now & see how to use the underdog story in your sales and marketing messages… Yours for bigger breakthroughs, Roy Furr
Links related to this video: https://www.btmsinsiders.com/courses/story-selling-master-class?utm_source=btms-daily&utm_medium=email&utm_campaign=20210324 (Roy’s Story Selling Master Class) https://www.btmsinsiders.com/bundles/btmsinsiders-all-access-pass?utm_source=btms-daily&utm_medium=email&utm_campaign=20210324 (BTMSinsiders is like Netflix for Copywriting & Marketing Training — Stream all of Roy’s training for one low monthly fee) https://www.youtube.com/user/royfurr?sub_confirmation=1 (Subscribe to Roy’s YouTube channel) https://www.breakthroughmarketingsecrets.com/work-with-roy/ (Work With Roy) https://breakthroughmarketingsecrets.captivate.fm/listen (Subscribe to the Breakthrough Marketing Secrets podcast) https://www.breakthroughmarketingsecrets.com/ (Get Roy’s Daily Emails) What if you could see inside your prospect’s brain, while they read your copy? If you could see the different brain regions lighting up… Seeing how they respond if you take one approach… Versus the completely different brain regions that light up when you take another? This is really cool, because… I can’t give you a brain scanner for your prospects, but I can do the next best thing. Because I found some research where brains were scanned… And they found something very interesting… There’s one type of writing that goes to the deepest network inside the brain… In fact, this is the part of the brain that scientists used to think was just our “autopilot” region that works when we’re not really thinking. But this new research suggests this part of the brain is doing something far more important. And it has EVERYTHING to do with sales, selling, marketing, and copywriting. I share the full details in today’s episode of Breakthrough Marketing Secrets… Watch now for better communication and more sales, thanks to science! Yours for bigger breakthroughs, Roy Furr
Links related to today's episode: https://www.BreakthroughMarketingSecrets.com?utm_source=btms-daily&utm_medium=podcast&utm_campaign=episode1 (Sign up for Roy's emails for show updates and exclusive content) https://www.BTMSinsiders.com?utm_source=btms-daily&utm_medium=podcast&utm_campaign=episode1 (Check out BTMSinsiders, it's like Netflix for copywriting and marketing training) https://www.CopywritersGuide.com?utm_source=btms-daily&utm_medium=podcast&utm_campaign=episode1 (Get Roy's Book, The Copywriter's Guide to Getting Paid) https://www.UltimateSellingStory.com?utm_source=btms-daily&utm_medium=podcast&utm_campaign=episode1 (Get Roy's Book, The Ultimate Selling Story) Start here if you're new to Breakthrough Marketing Secrets – or just want to know more about the podcast... I recorded a special podcast-exclusive episode #1 to introduce you to me, Breakthrough Marketing Secrets (the podcast+what came before), what you'll get as a listener, and to share what to do next. Enjoy!