SpinRadio: Recent Episodes
Mojo Media Labs
SpinRadio is your digital marketing and sales radio show for marketing directors and sales managers. A lively and sometimes irreverent take on the industry, it has been described by some reviewers as "digital chocolate" and "more satisfying than a Netflix binge."
Between the cheeky banter and deep industry expertise provided by the hosts, SpinRadio brings you the most accurate and USEFUL digital marketing and sales knowledge bombs while keeping you awake and entertained.
Hosted by Michael Reynolds and Allison Gibbs, SpinRadio broadcasts every Friday at 10am Eastern LIVE.
Many businesses are notorious for being slow to adopt new marketing tactics. So on the flip side, is being an early adopter a competitive advantage?
Promoting your content is harder than ever before. But all is not lost! We will share a number of ways to cut through the noise and get more attention on things like your articles, videos and other content.
We recently got a question about building an email list and how to do it ethically and legally. Ding ding! This is one of Allison's favorite topics.
Hey! Do you guys remember Quora? So do we. In fact, we've used it in marketing campaigns before. Who knew!
Everyone knows Facebook organic reach is pretty low these days. Should we just give up and stop worrying about? Maybe not. Turns out there are a few things you can do to improve your Facebook business page organic reach and possibly breathe new life into your Facebook presence.
Do you ever get frustrated when you get different data between different reporting platforms? Why does your HubSpot data look different than Google Analytics? Allison explains why on today's show.
We talk with Alex Byers about the tough digital marketing landscape and how trusted partners can lead to business success.
Taking a deep dive into the world of structured data and how it impacts your organic search results.
In our inaugural "listener rap session", Heather Chastain joins us to discuss: How can small businesses/brands navigate the new FB and IG algorithms and still reach their target audiences? Do you suggest Instagram pods? Why/why not? What are the best marketing tools for small businesses brands to invest in? What does a website need these days to capitalize on SEO?
Do you want a custom design but you're on a "theme" budget (also known as champaign taste on a beer budget)? Today we discuss the pros and cons of building a website from an existing theme vs paying for custom design.
ROI is the holy grail of the C-suite. As marketers, we're constantly pressured to provide it. So how do we measure the results of our marketing even when we think we can't?
Confused about how much to spend on your digital advertising? Let's walk through how to determine what to spend and where.
We weigh the pros and cons of creating your own custom application vs. using a pre-existing third-part application.
If your business has multiple locations, or even just one physical location, it's worth investing in a Local SEO strategy. Your customers and potential customers are searching for your services and you need them to visit your website, leave a review, or find your physical location. There are steps you can take to improve your chances of showing up in Google's Local Pack, Local Finder, Google Maps, Facebook and organic search rankings. In this episode, we'll discuss five Local SEO basics that range from super easy to mildly technical. Here's what you need to do.
There are a lot of ways to ruin your website. While we don't have time to cover them all, we're going share a few of the major things to avoid to make sure your website doesn't end up as a sub-par asset.
At SpinWeb, we firmly believe that culture is the fuel that powers great businesses. We're taking this episode to peel back the curtain on our culture and how it affects our productivity as well as some tips on how flexibility and workplace culture can impact marketing results.
Is link-building still effective for SEO? If so, is there a right and a wrong way to do it? Zeal Caiden from Publicity.ai is making big waves in the world of organic search and joins us to explain how to use inbound linking to give serious fuel to your SEO campaigns.
A rowdy romp through the maze of SEO myths. Links! SSL! Keywords! What's fact and what's fiction! Find out as we debunk and discuss the most popular SEO myths that just won't die.
Some followup information on GDPR (and we may have been wrong about something!) + a discussion on SEO in the age of AI-powered search.
A discussion on modern digital marketing and how private communities and customer referrals and reviews are a stronger component than ever.
Everyone is interested in getting high rankings on Google. But who has time to keep up with all the ranking factors? Have no fear... let's discuss the most important factors to focus on.
The General Data Protection Regulation (GDPR) is a new law that regulates how businesses are collecting, using and processing data from EU citizens. So how does it affect your marketing program?
With Facebook in hot water over privacy issues as well as big changes in its ad platform, many marketers are re-evaluating their social strategy. We'll share our take on the state of social marketing including perspective on the major players and how to invest your time and money.
What's the most critical signal of a successful outcome when it comes to a website project? Planning. Most people don't really get it. We'll dig into what goes into website planning and why it takes so long.
Facebook is in hot water as a result of the recent spotlight on the Cambridge Analytica Crisis. How will this affect social marketing moving forward? What players are poised to gain ground as a result and where should you be investing future efforts?
Google Data Studio is free and is a powerful way to craft custom marketing dashboards for your boss, board or leadership team. Most people don't really know how to use it or what it's capable of. We bring the magic to you and teach you how to look like a hero by using it for executive reporting.
Business relationships are built on trust and how your business is presented online is a marker of that trust. Why are so many websites out of date and overdue for a redesign? And how does this affect trust? We'll discuss a comprehensive list of things that create trust with your website visitors.
Now that we have mature digital tools to use in our marketing efforts, for years now we've been told that "everything is measurable" and that we should expect to be able to see ROI from everything. But has our obsession with data, ROI and measurement caused us to become less effective?
Organic search brings in the most qualified visitors (at a more consistent rate) than any other digital marketing channel. So why is it so hard to explain to bosses? Let's find out. Also: is Facebook losing users?
Allison gives us a primer on how to write for SEO in 2018. Also: podcasting numbers are revealed in the wake of Apple's new stats, and the evolution of audio listening habits of millennials.
2018 is the year that you finally start a podcast for your business. We'll walk through a virtual consulting session on why and how to get started.
Inbound links are good for SEO, right? But are all links good? Can some be harmful? We discuss "toxic" links and how they could actually be damaging your SEO.
Facebook has made a bombshell of an announcement that is going to affect businesses and how they use Facebook. Are you ready for the change?
Special guest: Nick Wangler from Developer Town discussed what we can learn from the Trump campaign. No matter what your political perspective, this one is a fun discussion.
A very Google-oriented episode! We discuss how AdWords does (and doesn't) affect organic search. Also, unpacking AMP and direct traffic in Analytics.
A recent article has been making waves with some bold analysis on the future of the web. Then, Rand Fishkin does a data mic drop. Also: some new Facebook toys.
If you've recently re-branded or even if you already have a strong brand, you know how valuable that brand can be. But without care and nurturing, it can wither and die. How do you "activate" your brand within your organization? Garrett Curry, Brand Strategist joins us to today to discuss this.
We discuss the pros and cons of organic SEO vs PPC and how they work together. Also: a great new Facebook update for Lead Ads!
While Facebook's organic reach has tanked in recent years, there is a way to improve it again.
5 Indispensable Google AdWords Tricks You Need to Know
Average CTR (Click-Through Rate): Learn How Your CTR Compares
7 Data-Backed Tips for AdWords Ads that Work Right Now
5 Google AdWords tips for a small budget
Insights on the future of Facebook as a business tool + some AMP SEO discussion and more podcast tips.
We discuss how to optimize the length of your videos for various platforms, some general social media updates and how attribution is changing in marketing.
In addition to a couple of major Facebook updates, we'll talk about why you're not podcasting yet. Seriously?
An updated list of Meta tag do's and don'ts. Plus, more drama around the $3.8M Indy.gov website project.
Lots of stuff today... SEO reports, Facebook organic tips, Twitter woes, and updates on some tools we've been trying, like LIVE CHAT!
Google continues to penalize low-value content with another algorithm update, Also: A/B testing in Google Analytics.
A discussion on yesterday's webcast from Allison covering the do's and don'ts of website conversion optimization.
Is there any ROI to sponsoring events? We'll discuss this as well as how boring your corporate blog is.
Did you know there is a way to make sure you only get free-to-use images from Google Images? Also: how to set the right budget for social media advertising. And some hyperlocal SEO goodness from Moz.
Why typography matters in your marketing. Plus we talk about the ramifications of the Amazon Web Services outage and how Michael surprisingly still thinks it's an argument for cloud hosting. Plus, thoughts on why now is a good time to outsource social media (not what you think).
Can you trust Google Search Console? | Twitter starts putting abusers in “time out” | The Keyword + Year Content/Rankings Hack | YouTube says it now has automatically captioned 1 billion videos
How does SEO work today? Short answer: not like it used to. Well, sort of like it used to. Well, it's complicated. Special guest: Sean Van Guilder, Director of SEO for Point It.
"MOAR SEO!" We all want it, right? Well, what if we told you that you would get better search engine rankings without having to publish brand new content? Do you want to take the red pill?
Also in Weekly Roundup:
- SnapChat files for IPO
WordPress is extremely popular but is it all that it's cracked up to be? Join us as we destroy the notion that WordPress keeps you from being "locked in" to a proprietary CMS.
Also in Weekly Roundup:
Zoom now streams webinars to Facebook Live and YouTube Live
A lot of marketers talk about blogging as if it's magical fairy dust that can bring all sorts of leads and sales to your company. Does it live up to the hype? As it turns out, it does. We'll unpack a case study from one of our clients demonstrating how consistent blogging can lead to a steady increase in website traffic, leads and sales.
Also in Weekly Roundup:
- Google to Introduce New Google+, Retire Classic Version
- Facebook Automated Rules: Automate Ad Maintenance
Do you know how to properly license fonts? Are your web fonts legal? Are we scaring you by asking these questions?
Remote working is becoming more popular as technology allows us to be productive anywhere. While remote teams can be very effective, there are some best practices that can help everyone collaborate more successfully. We'll discuss the tools, policies and guidelines used by successful remote marketing teams.
Could 2016 have been any weirder? Let's kick back and talk about things that made us happy this year. We're asking our readers, listeners, and clients to tell us their favorite things of the year, like best movie, best Netflix binge, best blog, podcast and more. Sharing some of the results on the episode—we promise not to talk about Hamilton too much.
As digital marketers we are all obsessed with data, right? Prove this! ROI that! But is this killing our mojo and actually hurting our business growth?
Also in Weekly Roundup:
Facebook offers split testing on ad campaigns, Facebook now flags and down-rates fake news with the help from outside fact checkers and 9 Huge Digital Trends That Helped Shape 2016's Triumphs and Struggles.
Online event registration seems to be a sticky issue with many organizations. From ticket selling fees to process logistics, events can be a headache when it comes to processing the attendees. We've seen it all in the past 20 years we've been in business and it's time for some real talk about how to think about event registration and how to make it work for you.
Also in Weekly Roundup:
What the Microsoft acquisition of LinkedIn means for you, How to Stop Lifehacker.com and Reddit.com Fake Google Analytics Referral Traffic, Facebook threatens LinkedIn with job opening features and Meet Twitter's New Product Head (He Doesn't Tweet Much).
Is your website secure? Find out as we discuss website security guidelines with our Senior Software Architect, Chris Antoine.
Also in Weekly Roundup: Big news for Snapchat (is that a thing?) and cool moves by LinkedIn for veterans.
2017 is right around the corner and it's a good time to audit your digital marketing toolbox. Is there anything you could do without to save some budget? Is there anything you need to do your job better? Join us for a dazzling roundup of the best digital marketing (and sales!) tools that the SpinWeb team is in love with.
Plus, some scary stuff from Adobe, MOAR Facebook updates and lots of HubSpot goodies. Also, a tangent for sales pros that may rock your world: video voicemails!
Join us as we broadcast live from HubSpot's INBOUND Conference in Boston. We will talk with friends and business experts in attendance and share our best gold nuggets.
SpinWeb has been in business for 20 years and we've seen a lot. We'll share 20 of our best marketing and business lessons.
Also:
- SEO update on exit intent interstitials
- How to Use Twitter Polls to Engage Your Audience: 13 Examples From Real Brands
Most organizations use social media to distribute content. However, it often ends up looking terrible because some basic formatting guidelines are overlooked. Learn how to make sure your social media content looks great and represents your brand well.
Also in Weekly Roundup:
- New Call-to-Action Button Options for Facebook Pages
- Google's desktop search could be out of date compared to mobile results soon
- Vine is dead (yawn)
- Google's New Fonts Chip Away at Written Languge Barriers
- Facebook Doubles Down on its Strategy for Live
Think a Broadway show can't teach us about the current state of marketing? Join us as we walk through what our team learned from being Hamilfans.
Ready for 2017? We'll walk through marketing trends that may or may not have an impact on your budget. What can you fund with confidence and what can you leave behind?
An enterprise branding project is a big undertaking. So is an enterprise website project. How do you do it all in the right order and on the right schedule to ensure a successful rollout?
Also in Weekly Roundup: An analysis of Google's latest algorithm update.
A listener asked us how to maintain a podcast using only a mobile phone. This can be useful if you run your podcast on the go. We'll cover some tips for mobile podcasting.
Search engines and even social networks are placing more emphasis all the time on website speed. Can your website keep up or do you run the risk of being penalized for slow load times? Find out how to optimize your website for speed in this episode.
Point, click and post. Instagram is taking social media to a whole new level but it's not just about selfies anymore. Businesses everywhere should start paying attention to the marketing they are missing out on.
In the arena of search engine optimization (SEO) there’s been, historically, only one major player in the game: Google. But the game is always changing, and a challenger is rising in the ranks: Bing.
Learn why acting like a little kid might be just the thing your digital marketing needs to see a boost.
In today's business world, budgets rule the yearly projects for any organization. So why are we so afraid to discuss money? Talking about "The Benjamin's" doesn't have to be so stressful. Here are some tips to keep the money talk casual yet professional and to the point.
The days of planning out a big clumsy 12-month marketing calendar are over. That doesn't work anymore. The world moves too fast to predict what you will need 12 months down the road. So what do we do? Enter agile digital marketing.
Myth: Facebook is good for B2C advertising but it doesn't really work for B2B. Fact: Facebook can be the most powerful social platform in a B2B lead generation context. We'll discuss how along with digital marketing and sales news from the week, including the latest shiny thing from LinkedIn and an update to the SEO rules on 301 redirects.
We're hearing a lot these days about desiging websites with a "mobile-first" mindset. But are we compromising when it comes to other screen sizes? Are we ignoring desktop users? Learn why mobile first does not mean mobile only.
Many companies spend thousands of dollars attending conferences and trade shows as exhibitors with mixed success. Is inbound marketing compatible with a conference or trade show strategy? Can you integrate the two together? And how the heck do you generate leads at a conference, anyway? Let's find out.
Meaningful referral traffic is good for SEO and good for bringing people to your website but how do you earn it? Does guest posting still work? Paid social? PR? Tim Hickle from MilesHerndon joins today's episode as a co-host.
We join forces with Lindsay Kelley and John Shea from the sales/marketing podcast The Funnel to discuss some old-school sales tactics that actually work well with inbound marketing. You might be surprised at what you hear.
Video can sound "hard" or "scary" to some people but it's not difficult as it might seem. All you need are some clear goals and some basic planning. Kristen Craft from Wistia joins us to talk about how to plan out your video strategy, how to set goals that actually point to sales and how to implement video with minimal effort.
Inbound marketing is full of tactics like landing pages, social media content, email campaigns, SEO and other nerdy methodologies. But what about public speaking? Can you integrate this "old fashioned" strategy into your inbound marketing program?
Public speaking opens a lot of doors. It's one of the best ways to grow your company and get leads.
Develop your own speaking site with yourname.com
Always charge for speaking, but start low and gradually go higher
If an organization pushes back, you can choose to lower your price if the audience is right
Practice makes progress
You don't have to be famous to be a good presenter. It is within your reach. You can deliver good knowledge and be a good presenter in your space.
Focus your presentations on what your company delivers
Be specific with your titles
Have someone proactively reach out and sell you
Have calls to action in the presentation
Read more: http://blog.spinweb.net/how-to-use-public-speaking-in-your-inbound-marketing-program-spinradio-e68
Follow us: @SpinWeb on Twitter
We go over all the problems with the typical website RFP process and how to fix it. This is a must-listen for marketing directors who are planning a new website. Don't start writing that RFP until you hear this episode!
Make it an RFI (Request for Information)
Talk about Goals over Features
Be Up Front about your Budget Range
Separate SEO/Marketing from your Website Foundation
Replace Presentations with Conversations
Make a Decision based on Qualifications not Price
Consider Paying for a Consulting Project First
Read more: http://blog.spinweb.net/spinradio-e67-how-to-write-a-better-website-rfp
Follow us: @SpinWeb on Twitter
Abby and Michael just got back from HubSpot's Partner Day and have some interesting advice and predictions for marketing and sales pros to keep current today and also some predictions to watch out for in the future.
2016
Cold calling = a waste of time.
Email is getting less effective. Email does work if it’s contextualized with stuff about your prospect.
Like it or not, you have to figure out AdWords.
Website content is still king
Social & Blog work when done well (still rare)
Don’t bother building mobile apps
Figure out a way to give buyers a taste
Customer = Marketing = Sales
2026
Get good at fat head SEO (be “the answer”)
Invest in Facebook
Can’t buy a “list” or “advertise” on private networks
Diversity content from written to video
Don’t fight the bot/ai revolution - it’s coming
Automate as much as possible, including sales & marketing
Read more: http://blog.spinweb.net/spinradio-e66-advice-for-marketing-and-sales-pros-in-2016-and-2026
Follow us: @SpinWeb on Twitter
We are talking with Mike Donnelly from The Seventh Senth about the role of "account-based marketing."
Look at the leads you have as far back as 6 months, send them a simple email.
When prospect has received proposal and hasn’t responded:
Subject: Haven’t heard from you OR Cleaning out my pipeline OR Did zombies attack?
Body: I haven’t heard back from you so I’m going to assume either you’ve gone in a different direction or your priorities have changed. Let me know if we can be of assistance in the future.
When prospect is in early communication stages (no proposal, but after about a month):
Subject: Haven’t heard from you OR Cleaning out my pipeline OR Did zombies attack?
Body: I’m cleaning out my inbox and I realized I hadn’t heard back from you about X. I’m going to assume either you’ve gone in a different direction or your priorities have changed. Let me know if we can be of assistance in the future.
Read more: http://blog.spinweb.net/spinradio-episode-64-what-to-do-when-leads-go-stale
Follow us: @SpinWeb on Twitter
In today's episode, we're discussing how to handle stale leads and prospects and how to potentially revive them (or let them go).
In today's episode, we invite Douglas Karr, Chad Pollitt and George B. Thomas to the show to discuss 'Disrupted' by Dan Lyons. The book is very controversial and is making waves in the industry. We'll discuss what it means for HubSpot, for inbound marketing in general and talk about some of the issues it raises for marketing and tech professionals.
We are discussing how marketing programs can succeed or fail based on how involved executive leadership is in the decision. Should your CEO be involved in things like agency selection, marketing strategy and website projects?
Projects can be delayed without executive involvement if they come in later in the process.
Sometimes business goals could get lost because the Marketing Manager doesn’t know about them.
You can unintentionally tell the Marketing Manager that you don’t trust them when you insert yourself into his/her process/decisions.
Commit to being involved in the entire process or commit to trusting your Marketing Manager to handle it.
Read more: http://blog.spinweb.net/spinradio-episode-62-how-executive-involvement-leads-to-better-marketing-outcomes
Follow us: @SpinWeb on Twitter
Enterprise website projects take time and money and with a project this complex, it's not always going to go smoothly. How do you keep your project on time and on budget?
Keep your team small
The larger the team, the longer the project will take. No more than 2-3 people who will be focused and who really know the brand.
Know why you are redesigning
Know and understand where you want to go with it and what the plan should be.
Be aware it’s not a redesign, it’s a restructuring
When you redesign, you have to think about restructuring your content as well.
Commit to a content plan before starting
Know who will be owning the content before you get started.
Content is not always just copy/paste. It’s very time-consuming.
Consider paying for planning
If you leave the agency with many unknowns, they’ll most likely charge you more to account for those unknowns.
Commit to a photography plan
It’s good to be fun and yourself, but also understand who your audience - get professional photos.
Make a decision beforehand so you’re not scrambling
If rebranding, give yourself 6 months before redesigning your website
Take deadlines seriously if you want your project to hit the original deadline
Read more: http://blog.spinweb.net/spinradio-episode-61-how-to-keep-your-enterprise-website-project-from-going-over-budget-and-over-deadline
Follow us: @SpinWeb on Twitter
In today's episode, we will walk you through a mind-blowing new product from SpinWeb that will revolutionize inbound marketing. Get ready for SEO Powder™!
We are discussing the problem of content saturation and how to cut through the noise. We'll cover specific tips for your inbound strategy so you can create "10x content" that stands out.
reference: "How to Create 10x Content - Whiteboard Friday" from Rand Fishkin
10x content is content that is 10 times better than any other content in its class. To compete, most companies need to create 10x content. It has to cut through the noise with these criteria:
Great UI and UX on any device.
Content has to have a different angle.
Content has to create an emotional response.
Content has to solve a problem.
Content has to be in an unexpected medium.
Read more: http://blog.spinweb.net/spinradio-episode-59-how-to-cut-through-the-inbound-noise-with-10x-content
Follow us: @SpinWeb on Twitter
We are discussing the advantages of being an early adopter in your business and marketing strategy. Does it pay to implement up-and-coming technology and tactics or is it better to wait and follow the rest of your industry?
Those who started 3 or 4 years ago, you’ve built an audience and you’re ahead of the game.
When you have the history, you build credibility
You tend to build a foundation and you can more quickly reap the benefits
You have a lot more room to gain momentum faster than your competitors
Embrace an attitude of change and be OK with experimenting!
Read more: http://blog.spinweb.net/spinradio-episode-58-the-advantages-of-being-an-early-adopter
Follow us: @SpinWeb on Twitter
We are talking to Ash Ambirge from The Middle Finger Project. Our topic? "How to Write Exciting Content for Conservative Industries."
How do you strike balance between human and professional voice?
https://www.themiddlefingerproject.org/how-to-stop-writing-with-a-stick-up-your-ass/
When writing blogs for healthcare providers, how do you avoid the content reading like a generic list of drugs?
Find the fresh angle that feels like people haven’t heard before. Think about things from the POV of an alien.
Find your target market’s thoughts.
How do you deal with pushback from clients about content that’s more risque?
External clients - reconsider whether or not this is the client you want to be working with.
Internal clients - This is no different than any other sales opportunity.
Read more: http://blog.spinweb.net/spinradio-episode-57-how-to-write-exciting-content-for-conservative-industries-guest-ash-ambirge-from-the-middle-finger-project
Follow us: @SpinWeb on Twitter
In today's episode, we're broadcasting a very special crossover episode with George Thomas and Marcus Sheridan from The Hubcast. Join us for a lively discussion of the state of Inbound Marketing, HubSpot trends, and what to expect at Inbound 2016.
We are covering "how failing can actually help you grow" as well as "what have Facebook and Google done now?"
Special guest: Robby Slaughter, CEO of AccelaWork and author of "Failure: the Secret to Success."
We have a huge cultural statement that you shouldn’t fail. So people are so afraid to fail.
First question to ask: Has every campaign you’ve ever done gone perfectly and made you tons of money? Then talk about what went wrong and what you learned from it.
Failing a test just shows what you know and what you don’t know. It’s a great map of what you need to study.
Examples of spectacular marketing fails:
A company sent an email that included the word “Testing” to his entire database. It was the best email he ever sent!
Insurance agent posts on FB about a bad day. He got tons of calls/business from people!
Read more: http://blog.spinweb.net/spinradio-episode-55-how-failing-at-marketing-can-help-your-company-grow
Follow us: @SpinWeb on Twitter
We are covering SEO ranking factors like trustworthiness and the burden of risk and how these factors can help or hurt your organization's search engine rankings.
Demonstrating Expertise
Using case studies
Talking about social proof
Talking about longevity
Demonstrating Authoritativeness
Testimonials
Referrals
Certifications/Trainings
Links to your site from an authority
Demonstrating Trustworthiness
Website design quality
Well-structured content
How does your website affect your audience?
Google puts a higher burden of proof on content that can affect health, well-being, or finances (YMYL)
Read more: http://blog.spinweb.net/spinradio-episode-54-how-trustworthiness-and-risk-affects-your-seo
Follow us: @SpinWeb on Twitter
We are speaking with John Jantsch, bestselling author of Duct Tape Marketing. We're thrilled to have John on the show to discuss the most important "one thing" you can do to improve your marketing results right away.
Map your marketing foundation
Identify your target market and their journey.
You have to start with strategy.
Explore potential marketing channels
Figure out what channels work for you. Use new channels to make your current channels even stronger.
You can’t be good at all of them. Pick those that work for you.
Create a project catalog
Map out the 3-4 biggest objectives for the quarter ahead.
Tie some trackable goals to each objective.
You should be able to get some focus on tactics that might actually help you achieve some of your stated goals.
Execute focused project bets
Start testing. When something does work, document it, and keep doing it.
Don’t be afraid to fail.
Read more: http://blog.spinweb.net/spinradio-episode-53-systematic-growth-and-your-marketing-plan-special-guest-john-jantsch-from-duct-tape-marketing
Follow us: @SpinWeb on Twitter
We are speaking with Anese Cavanaugh (author of Contagious Culture and one of my favorite people) discussing the topic: “How to Have Productive Sales Conversations.”
The prep work for the sales conversation can make or break it. Before you walk into the conversation you have to have 3 things:
- presence - be fully present
- intention - what is your intention for the conversation?
- energy - what energy are you bringing and is it authentic?
Killers of sales conversations
- Lack of presence
- Beliefs that don’t serve you
- Lack of curiosity
5 Steps to a productive sales conversation:
- Outcomes - what outcomes do you want from this meeting?
- What is the emotional impact you want to have on these people? How do I want them to feel? How do I want them to experience me?
- How do I have to show up in order to meet those outcomes and emotional impact?
- Beliefs - What beliefs do I need to hold in order to show up that way?
- What action do I have to take to make this happen?
Read more: http://blog.spinweb.net/spinradio-episode-52-how-to-have-productive-sales-conversations#ixzz4BcMXM2zp
Follow us: @SpinWeb on Twitter
Everything you ever wanted to know about setting up a podcast to expand your inbound marketing program.
Podcasting is huge right now and very beneficial for all types of businesses. People tend to have more time to listen to a radio show than read an article.
Why would you want to run a podcast?
Keep yourself up to date in your industry
Marketing
How to get started podcasting
- Decide on your theme. You want to keep a common theme so you’re not jumping around each episode. Don’t sell, instead teach.
- Decide what you want to teach. What questions do you get from your audience? Turn those topics into podcast topics.
- Think about who is listening. Make sure you teach in a way that will attract the person you hope is listening.
- Decide on type of podcast. Solo monologue, interview style, multiple hosts
- Pick a recording medium. You can use something as simple as the voice recorder on your phone, spreaker, google hangouts, skype, etc. If you are doing a podcast with another host in the same location, get a microphone and sit in front of it. If you’re doing interview style, we recommend GoToMeeting or Webex.
- Producing your podcast. Music, podcast, music. Good places to get music - Wistia, Tune Fruit, Free Music Archive, Premium Beat, Beat Sweet. Never use copyrighted music on your podcast unless you have permission.
- Hosting your podcast. Liberated Syndication, Sound Cloud, Spreaker
- Have a way for people to communicate with you that is separate from your business accounts (email, social media, etc.)
- Decide what you want to talk about. Make sure you’re providing educational content that is real and has been proven.
- Have a personality!
Read more: http://blog.spinweb.net/spinradio-episode-51-how-to-create-and-launch-a-podcast
Follow us: @SpinWeb on Twitter
We discuss the pros and cons of reposting your content on third-party websites like Medium or LinkedIn.
The biggest risk is that it takes away from your search traffic.
Another risk is giving the other site getting more exposure.
Some sites don’t allow duplicate content. Understand the policy of the other site.
There is a small chance that Google could penalize you.
Always say ‘this article originally appeared at www.mysite.com’
Read more: http://blog.spinweb.net/spinradio-episode-50-should-i-repost-my-content-on-external-websites
Follow us: @SpinWeb on Twitter
We tackle the details of user experience on the web and how it affects your bottom line.
Try 1-column layout instead of multiple columns
You can guide the user and tell a story better
If you force the reader to think, you’ve already lost them
Try giving a gift instead of closing the sale right away
Try showing your call to action more than once
Either multiple times on a page or on multiple pages
Try recommending instead of showing equal choices
Highlight the option you want the user to purchase
People want to follow recommendations
Try undos instead of prompting for confirmation
Prompting for confirmation is dehumanizing
Read more: http://blog.spinweb.net/spinradio-episode-48-user-experience-and-why-its-important
Follow us: @SpinWeb on Twitter
We kick off the 2016 season of SpinRadio with a deep dive into the "3 words" exercise and why it's better than New Year's Resolutions.
Michael's 3 words for 2016
Bold - make decisions
Evolution - always be innovating
Income - focus on income-producig activities
Abby's 3 words for 2016
Consistency - stay totally consistent especially with things that are working
Communicate - keep everyone in the loop as to what I'm doing
Control - take back some of my time and limit what I allow to interrupt my schedule
Read more: http://blog.spinweb.net/spinradio-episode-48-three-words-that-can-make-2016-your-best-year-ever
Follow us: @SpinWeb on Twitter
Google+ and Facebook updates. Free SSL certs for everyone! New HubSpot CRM features. Mobile websites vs mobile apps and where to invest. As always, our Tactical Top 5 (actionable tweaks to improve your online presence).
Reference: Whiteboard Friday from Moz
People spend much less time on mobile web vs. mobile apps
There’s much more traffic overall on mobile web
The top apps are dominating the app usage
25-50 apps that are the top apps that account for 80%-90% of all app usage
Every business should be optimized for mobile web (fully responsive)
From 2010-today desktop usage hasn’t decreased (even increased a little)
Always invest in mobile web
Invest in an app if:
specific features you need that can’t be done via mobile web - push notifications, etc.
If you can be among the top few hundred apps in the world
If your app can beat the retention rate odds (beyond 90 days)
If you have an incredible app development team that knows everything about apps
If you’re not going to make it the best app in its class, don’t bother investing in an app.
Read more: http://blog.spinweb.net/spinradio-episode-47-mobile-website-vs-mobile-apps-and-where-to-invest
Follow us: @SpinWeb on Twitter
Google / SEO stories, Facebook advertising updates, How to use guest writing for publications to boost your inbound marketing program, As always, our Tactical Top 5 (actionable tweaks to improve your online presence).
Writing for publications within your industry can really boost your own content strategy. There are tons of industry sites that have a lot of traffic that could benefit your company.
The pitch: Give them something useful first. Ex. 10 suggestions for improving your website, etc.
Link to other posts on that publication’s site.
Find ways to link to relevant influencers from the article.
Link to something that has some action to it. Ex. call to action
Make sure your bio has good information with links.
Be on time with your article.
Proofread your article.
Help them promote your article.
Read more: http://blog.spinweb.net/spinradio-episode-46-how-to-generate-leads-by-writing-for-publications
Follow us: @SpinWeb on Twitter
Google search display updates, podcasting in 2016 and the PC is not dead. How to Fail at a Sales Call. As always, our Tactical Top 5 (actionable tweaks to improve your online presence).
Not researching the company before calling.
Researching makes you sound intelligent and gives you common ground to have a conversation about.
You can research via your CRM to see what they’re doing on your site, check out their LinkedIn profiles, Twitter feed, or Facebook.
Not leading in with what they’ve done that has caused you to call them.
Don’t lie about how you got their information
Not treating prospects with respect or giving them credit for being smart.
Read more: http://blog.spinweb.net/spinradio-episode-45-how-to-fail-at-a-sales-call
Follow us: @SpinWeb on Twitter
The weekly round up of the latest marketing news, A deep dive into your biggest marketing challenges.
- Challenge: Not enough time to do everything.
Take a step back and figure out what is going to help you achieve your goals. Unless you have unlimited resources, you’re never going to hit every single thing. It’s about prioritization. Get really, really good at 3-5 things as opposed to being just OK at 15 things.
Being busy does not = being productive.
Get the data to see where you’re getting the best traction and do only what works best.
Develop a process/system to work in things you “don’t have time for”.
- Challenge: Challenge: Getting leads to respond to emails and phone calls.
Make sure you know what types of leads you’re contacting.
Active, passive
Give referrals to prospects if it’s not a fit for you.
Marketing and Sales teams need to be in communication.
- Challenge: Low Budget.
If you’re struggling to get traction, you will have to spend time or money. If you don’t have the time, you will have to find the money. If you don’t have the money, you will have to find a way to make the time.
Use partners to help grow your audience quicker.
Ask why the budget is so low.
Read more: http://blog.spinweb.net/spinradio-episode-44-uncovering-your-biggest-marketing-challenge
Follow us: @SpinWeb on Twitter
Podcasting comes to Google Play, Snapchat privacy issues, and Wix in the SEO doghouse. An interview with the guys at Sigstr and how email signatures might be the new shiny.
Special guest: Dan Hanrahan from Sigstr
Each department has its own goals. Customize the email signatures according to the goal.
DON"T embed an image in a signature. Add hosted images instead.
Make sure email signatures add value.
Always include a clear call to action (that's clickable).
Read more: http://blog.spinweb.net/spinradio-episode-43-smart-marketing-through-email-signatures
Follow us: @SpinWeb on Twitter
Love Letters from Google, How to Use LinkedIn for Marketing, Is Pinterest Your New Social Media Platform.
Dustin Clark - Element Three
We have the power to collect data and use that data to make decisions. Yet, people are so focused on getting their content up that they're missing the basic, smaller things like meta descriptions, etc.
3 Things People Are Missing
- Emphasis on quality over quality
- Search
- Meta Data
SEO and user experience are inextricably linked.
When someone finds your site in Google, if the meta description doesn't tell the user what to expect when they click, they will either not click or will leave your site quickly when they don't find what they want.
Search engines use bounce rate and page load times to determine rank.
There are all kinds of free tools out there to give you data about how your site is performing. Use them!
Read more: http://blog.spinweb.net/spinradio-episode-42
Follow us: @SpinWeb on Twitter
A special security-focused episode for marketing pros and business people.
Don't save passwords in your browser.
Passwords are stored in plain text, easy to access.
Always set computer screen saver to lock after 2-5 minutes and require a password to unlock.
Disable automatic login on your computer.
Disable guest account.
Use a password manager app like LastPass or Dashlane.
Use 2-step verification everywhere you can (email, social media profiles, CMS).
Cell phones should have a minimum of a 4 digit key to unlock and require the passcode be re-entered immediately after being locked (should auto-lock after one minute).
Cell phone should be configured to erase their data after 10 failed passcode attempts.
Password are never stored on paper, in text files, or in any other system other than LastPass.
Read more: http://blog.spinweb.net/spinradio-episode-41-the-marketers-guide-to-internet-security
Follow us: @SpinWeb on Twitter
Dropbox and LastPass updates, New Facebook lead features, A discussion of web site usability mistakes, As always, our Tactical Top 5 (actionable tweaks to improve your online presence), Q&A from listeners, Weekly inspiration.
Mistake: People tend to look at their website only from the marketing perspective and totally ignore the usability.
Fix: Take the user experience and usability into account as well.
Mistake: Dropdown menus on navigation.
Fix: Condense navigation to remove sub navigation or sub navigation is in the sidebar or on interior pages.
Mistake: Slide Show on the Homepage - Study: Less than 1% of people were clicking on anything in the slideshow
Fix: Put something more static/stationary in that space or update the image on page refresh. #SpinRadio
Mistake: Huge blocks of content.
Fix: Spend more time on content organization. A well-organized site leads to a happy user. Every touchpoint along the way makes a big difference in conversions.
Mistake: Thinking of the homepage as the main entry point.
Fix: Focus on an ongoing content strategy. The blog and content are more of the entry point.
Mistake: Using hover effects.
Fix: Make sure you have a plan for that on mobile.
Mistake: Not having a way for people to contact you.
Fix: Add at least some way for people to get in touch with you and make it findable.
Read more: http://blog.spinweb.net/website-usability-mistakes-and-how-to-avoid-them
Follow us: @SpinWeb on Twitter
Death to Stock Photos, How to Stop selling SEO Services, Patience in the sales process, As always, our Tactical Top 5 (actionable tweaks to improve your online presence), Q&A from listeners, Weekly inspiration
The importance of social media response in business, Email signature marketing, Custom website design vs theme-based websites, As always, our Tactical Top 5 (actionable tweaks to improve your online presence), Q&A from listeners, Weekly inspiration.
An amazing advertising fail, Professional Etiquette for Social Media Profiles, As always, our Tactical Top 5 (actionable tweaks to improve your online presence), Q&A from listeners, Weekly inspiration.
Gold nuggets from the HubSpot Inbound Conference in Boston. We share our best takeaways with you.
Hashtags!, Avoiding Humans, Password Management, As always, our Tactical Top 5 (actionable tweaks to improve your online presence), Q&A from listeners, Weekly inspiration.
Lots of app/tech updates, Mastering sales producitivy, Question from listener, As always, our Tactical Top 5 (actionable tweaks to improve your online presence), Q&A from listeners, Weekly inspiration.
Common Sense and Copyright, How Email Marketing Continues to Evolve, Exciting times at SpinWeb! Mainly travel...but exciting!, As always, our Tactical Top 5 (actionable tweaks to improve your online presence), Q&A from listeners, Weekly inspiration.
Social media #fails and Facebook updates, Should you outsource your marketing?, Sports News and Marketing, As always, our Tactical Top 5 (actionable tweaks to improve your online presence), Q&A from listeners, Weekly inspiration
Social media #fails and Facebook updates, Should you outsource your marketing?, Sports News and Marketing, As always, our Tactical Top 5 (actionable tweaks to improve your online presence), Q&A from listeners, Weekly inspiration
New social media integrations, Using live event to create lots of inbound marketing content, How to Be a Human Brand on Social Media, As always, our Tactical Top 5 (actionable tweaks to improve your online presence), Q&A from listeners
Weekly inspiration.
Google+ news, Video marketing deep dive, Special guest, As always, our Tactical Top 5 (actionable tweaks to improve your online presence), Q&A from listeners, Weekly inspiration
Google + Twitter updates, Customer service and marketing, As always, our Tactical Top 5 (actionable tweaks to improve your online presence), Q&A from listeners, Weekly inspiration
More Facebook advertising updates, HubSpot CRM updates, Twitter is dying! Oh wait, it's not..., Creating a culture of inbound marketing, As always, our Tactical Top 5 (actionable tweaks to improve your online presence), Q&A from listeners, Weekly inspiration
More Facebook advertising updates, HubSpot CRM updates, Twitter is dying! Oh wait, it's not..., Creating a culture of inbound marketing, As always, our Tactical Top 5 (actionable tweaks to improve your online presence), Q&A from listeners, Weekly inspiration
FTC updates, Facebook updates, HubSpot updates, a new twist on buyer personas, Special guest co-host!, As always, our Tactical Top 5 (actionable tweaks to improve your online presence), Q&A from listeners, Weekly inspiration
LOTS of Facebook updates, All about company culture, As always, our Tactical Top 5 (actionable tweaks to improve your online presence), Q&A from listeners, Weekly inspiration
Social and security updates, An SEO keyword research tutorial, As always, our Tactical Top 5 (actionable tweaks to improve your online presence), Q&A from listeners, Weekly inspiration.
How Millennials Will Affect Businesses, How to Hire a Great Marketing Director, As always, our Tactical Top 5 (actionable tweaks to improve your online presence), Q&A from listeners, Weekly inspiration
New Instagram and Pinterest ad/commerce updates, Paypal is still evil, Marketing = Science + Story (guest interview), As always, our Tactical Top 5 (actionable tweaks to improve your online presence), Q&A from listeners, Weekly inspiration.
Spotify, HubSpot updates, The story of an SEO spammer, How to respond to negative social media comments, As always, our Tactical Top 5 (actionable tweaks to improve your online presence), Q&A from listeners, Weekly inspiration.
Facebook Instant Articles, How Inbound Marketing Does Not Eliminate the Phone, Get Referrals from Your Clients, As always, our Tactical Top 5 (actionable tweaks to improve your online presence), Q&A from listeners, Weekly inspiration
HubSpot and Wistia updates, Sales and Marketing Service Level Agreements, Swearing on Stage: Good or Bad?, As always, our Tactical Top 5 (actionable tweaks to improve your online presence), Q&A from listeners, Weekly inspiration
How I Manage My To-do List By Eating Reese's Pieces, Increased Post Frequency Is Helping and Killing Facebook Organic Reach, How many quotes do you truly need?, As always, our Tactical Top 5 (actionable tweaks to improve your online presence), Q&A from listeners, Weekly inspiration
Security updates in your favorite CMS platforms, Yet another Facebook algorithm update, Deep dive into backlink strategy for SEO, As always, our Tactical Top 5 (actionable tweaks to improve your online presence), Q&A from listeners, Weekly inspiration
Trends in email writing style, Active vs passive inbound leads, Marketing to millennials, As always, our Tactical Top 5 (actionable tweaks to improve your online presence), Q&A from listeners, Weekly inspiration
Yet another WordPress exploit, The truth about website RFPs, An expert interview to cover best practices in multi-language websites, As always, our Tactical Top 5 (actionable tweaks to improve your online presence), Q&A from listeners, Weekly inspiration
Open office pros/cons, AdWord phone number verification, A tutorial on domain name management, Wikipedia ethics, As always, our Tactical Top 5 (actionable tweaks to improve your online presence), Q&A from listeners, Weekly inspiration
Looking at the "long game" in marketing, 5 Things I wish I knew before I became a "Sales Guy", How one word made Obama the president, As always, our Tactical Top 5 (actionable tweaks to improve your online presence), Q&A from listeners, Weekly inspiration
How to conduct market research, Public speaking tips, Treating your agency like extension of your team, As always, our Tactical Top 5 (actionable tweaks to improve your online presence), Q&A from listeners, Weekly inspiration
How "mobilegeddon" can affect your SEO, Our favorite SEO myths, A guest co-host! As always, our Tactical Top 5 (actionable tweaks to improve your online presence), Q&A from listeners, Weekly inspiration.
Lots of social media tactics for marketing and sales, Crisis management on social media, Using Twitter as a sales tool, As always, our Tactical Top 5 (actionable tweaks to improve your online presence), Q&A from listeners, Weekly inspiration
How "no meeting days" skyrocketed our productivity, The truth about content management systems, Making it easier to buy from you (part 2), As always, our Tactical Top 5 (actionable tweaks to improve your online presence), Q&A from listeners, Weekly inspiration
How to create marketing reports, Improving the buying process, As always, our Tactical Top 5 (actionable tweaks to improve your online presence), Q&A from listeners, Weekly inspiration
The importance of language in customer service, A simple 5-step website lead-generation process, Building trust with clients, As always, our Tactical Top 5 (actionable tweaks to improve your online presence), Q&A from listeners, Weekly inspiration
Facebook marketing updates, How to spot an SEO scam, How the Indy Humane Society responded to the GoDaddy Superbowl ad, Developing an SEO strategy, Generating leads on social media
As always, our Tactical Top 5 (actionable tweaks to improve your online presence), Q&A from listeners, Weekly inspiration
Examples of great Facebook pages, Email etiquette tips, The sunset of keyword-based SEO, A focus on helping marketing directors today, Blogging for business development, As always, our Tactical Top 5 (actionable tweaks to improve your online presence), Q&A from listeners, Weekly inspiration.
Facebook's latest update, Microsoft new web browser, What's really happening to people's attention spans, How work friends are practical, A #JayToday nugget, Getting back to fundamentals, On whether you should be discounting or not, As always, our Tactical Top 5 (actionable tweaks to improve your online presence), Weekly inspiration
Security tips from Google, How 10 CEOs work smarter, manage better and get things done faster, The misconceptions of SEO and the multiple sides of a search strategy, Tactics for influencing prospects, As always, our Tactical Top 5 (actionable tweaks to improve your online presence), Weekly inspiration
Social media and SEO stats from 2014, A deep dive into advanced social media advertising and retargeting, The importance of sales process, As always, our Tactical Top 5 (actionable tweaks to improve your online presence), Announcing the winner of our 2015 Non-profit Pro-bono Project!