Intead Podcast: Recent Episodes
Michael Waxman-Lenz
Intead podcast on International student requirement, international enrollment marketing and current trans in international education
Dr. Carlos Cortés has had an amazing career and tells a great story. He was one of our keynote speakers at our International Student Recruitment Bootcamp and we’ve captured the best parts of his talk here in a 15-minute podcast.
Dr. Carlos E. Cortés is Professor Emeritus of History at the University of California, Riverside. Since 1990 he has served on the summer faculty of the Harvard Institutes for Higher Education, since 1995 has served on the faculty of the Summer Institute for Intercultural Communication, and since 1999 has been an adjunct faculty member of the Federal Executive Institute.
A consultant to many government agencies, school systems, universities, mass media, private businesses, and other organizations, Dr. Cortés has lectured widely throughout the United States, Latin America, Europe, Asia, and Australia on the implications of diversity for education, government, and private business. He has also written film and television documentaries, and has served as Scholar-in-Residence with Univision Communications and Creative/Cultural Advisor for Nickelodeon's Peabody-award-winning children's television series, "Dora the Explorer," and its sequel, "Go, Diego, Go!"
The Bloomberg Aptitude Test (BAT) is becoming an interesting credential for young professionals interested in entering finance. BAT combines a standardized test with the integration of a job market place directly on the Bloomberg terminal, which is sitting on desk of hiring managers in the financial companies around the world. Very few university career centers can provide that time of access and visibility for their students. Michael Waxman-Lenz, CEO of Intead is talking with the CEO of the Bloomberg Institute Rob Langrick.
Ryan Craig, Managing Director of University Ventures, joins Michael Waxman-Lenz, CEO and co-founder of Intead, in a discussion about the key insights of his forthcoming book College Disrupted: The Great Unbundling of Higher Education. Listeners will enjoy his perspective on the future of higher education in America.
Nikhil Abraham, head of business development and growth at Codecademy, shares the innovative education model used by Codecademy. Digital technology and education accessibility are exemplified through the work of Codecademy.
Haven Ladd, partner with the Parthenon Group, explains the impressive research and insights generated from years of providing strategic advisory services for higher education institutions. Parthenon’s market segmentation research is a valuable tool for higher education professionals.
Lisa Barrett, the Director of Global Partnership Strategy at Coursera, shares the essentials of understanding online education. With Coursera reaching 10 million+ learners, Ms. Barrett expertly discusses scale, reach, the democratization of education, and the future of online education.
Graeme Menzies, Director of Marketing Communications & Social Media at The University of British Columbia shares his vast knowledge of marketing and social media in the higher education realm. Higher education professionals seeking to improve their marketing, communications and social media strategies will gain a great deal of insight through Mr. Menzies discussion.
Gary Althen is author of the book “American Ways” a Guide to the United States”. He talks about the most striking differences between U.S. culture and, in particular, Asian cultures and how students coming to the United States perceive those differences.
Tyson Greer, CEO of Ambient Insight, shares with listeners the types of quantitative research conducted by her company and how this can help international educators to better understand the climate for international education. Particular emphasis is placed on the current role and the future of digital English language learning.
Michelle Caers, Chief Customer Officer for Learnhub shares with listeners the evolving role of digital recruitment of Indian students. Many factors are contributing to a skyrocketing need for effective digital marketing for Indian international student recruitment.
Our guest Charles Schwartz, Assistant Director of Undergraduate Admissions at the University of Cincinnati joins Intead’s co-founder Michael Waxman-Lenz in a discussion about the university’s international student recruitment in the Indian market.
Michael Goldberg*, Weatherhead School of Management (Case Western Reserve University) adjunct professor and partner at Bridge Investment Fund joins Intead founder Michael Waxman-Lenz in a conversation about the emerging Vietnamese market, how academic institutions can position themselves within this market and insights gained from Mr. Goldberg’s recent six month Fulbright Fellowship experience in Vietnam.
Ms. Hien Dao is a U.S.-educated native of Vietnam and CEO and founder of Golden Path Academics. She talks about the recruiting environment for U.S. universities in Vietnam.
Matt Collins, Global Director of Applications and Partner Marketing at Microsoft, discusses the importance of creating a mobile first experience. Given the influence and prevalence of mobile channels for internet usage, marketers need to pay careful attention to crafting a mobile first approach.
Professor Barbara Kahn, the Patty and Jay H. Baker Professor of Marketing and Director of the Jay H. Baker Retailing Center at The Wharton School, discusses brand management and brand positioning in higher education. Prof. Kahn’s extensive experience in marketing, advertising, consumer decision making and branding provides listeners with an expert’s perspective on how these fields relate to higher education.
Julio Ronchetti, President of FPP EDUMedia explains the evolution of his company from the early days of the Internet boom to becoming one of the key players in international student recruitment. While on the surface (international) student recruitment seems relatively similar to years past, the ability for institutions to connect with students through technology has never been better than it is today.
Majka Drewitz, Senior Evaluator at Educational Credential Evaluators, Inc. (ECE) covers the top ten most important points to understand about fraud in international higher education. Think of this as CSI.edu.
Shelley Hillberry, Assistant Director of Admissions at The University of Mary Washington in Fredericksburg, VA speaks candidly about being new to the field of international admissions, the gratification of the profession and the skills that enable novice admission counselors to find success. Ms. Hillberry is as engaging as she is insightful in this podcast that will appeal to those considering the field or those who have recently entered into it.
The Zinch co-founder describes important steps American universities can take to attract Chinese students. In general, it is important to understand how your particular university brand is perceived in China
English as Second Language (ESL) programs are a key building block for the internationalization efforts of many U.S. campuses. There are several different organizational and business models available to establish and manage ESL programs. Paul Hoffman, Assistant Vice President at Fresno State University, is a highly experienced university executive who has first-hand experience in setting up and managing ESL programs. He discusses with Michael Waxman-Lenz the advantages and disadvantages of internal versus third party ESL programs. What are the key elements to prioritize and choose the appropriate solution for your university? The factors discussed range from the investment needs, academic control and recruiting operation. Paul Hoffman describes the success of managing ESL programs and how these programs can contribute and further enhance international student enrollment. Furthermore, he describes conditional admissions for ESL students as a widespread accepted trend.
Explanation of the Chinese high school system and recommendations to U.S. colleges how to broaden their student recruitment activities.
Foundation programs prepare international students for the academic work at U.S. universities in the United States.
When transferring from one school to another school within the United States, you must carefully follow certain procedures to maintain lawful F-1 or J-1 status. For high school, undergraduate, and graduate students alike, if you are currently attending school in the U.S. and plan to attend a new school, you will likely need to request the transfer of your SEVIS record.
Dr. Philomena Mantella, Senior Vice President of Enrollment Management and Student Life at Northeastern University explains the remarkable success of international student recruitment at Northeastern. Increasing their international student population from 3000 to 7000 students in four years, Northeastern is an enviable position. Dr. Mantella helps listeners to understand the building blocks of Northeastern’s prosperity.
Sidney Lejfer, co-founder and president of Harvest Solutions, explains the basics of CRM systems, why they are important for the international education sector and how they can best be implemented.
Kurt Holstein, retired cofounder of Rosetta Marketing and current founder of Azoic Ventures shares his deep expertise of digital marketing, noting the development of the field, the current state of affairs and projections on digital marketing trends of the future.
Clay Hensley, Director of International Strategy and Relationships at the College Board shares the expansion of services provided by the College Board for international students and institutions seeking to recruit them. The sophisticated data collection and analytics used by the College Board show the powerful affect of technology on higher education.
Jennifer Frankel, Director of Financial Services for Envisage International, shares the ways in which her company is helping to connect international students with financing options. Now more than ever international students seek tools to finance their study abroad.
Monica McGurk*, CEO of The Alumni Factor, joins Intead founder Michael Waxman-Lenz in a conversation about The Alumni Factor, a new service that rates and evaluates colleges and universities based on a 15 point methodology gleaned from alumni submitted questionnaires.
Pamela Barrett, Director of Client Services for iGraduate North America, joins Intead founder Michael Waxman-Lenz in a conversation about the International Student Barometer and how this tool can help institutions of higher education to improve international student recruitment and retention.
Marguerite Dennis, President MJ Dennis Consulting, joins Intead founder and CEO Michael Waxman-Lenz in a conversation about creating strategic international recruitment and retention plans for higher education institutions. Ms. Dennis’s 35 years of experience allow her to fill the role of teacher, rather than consultant, as she works with colleges and universities to improve their international recruitment and retention.
Chris Boehner, Executive Director of Vericant, joins Michael Waxman-Lenz, founder and CEO of Intead in a discussion about the Chinese secondary education system, how it differs from the US system and Chinese students’ approach to the US higher education application process.
David Hautanen, Former Director International Recruitment and Strategic Enrollment Initiatives Northeastern University, Boston, MA, joins Michael Waxman-Lenz, Intead founder and CEO, to discuss Northeastern University’s success with pathway programs for international student recruitment and institutional internationalization. Northeastern’s novel approach as a US leader in pathway programs has led to a significant increase in their international student population.
George Burke, Former Director Center for International Services and Programs at Cleveland State University, joins Intead founder and CEO Michael Waxman-Lenz to share the how-to of selecting, hiring and training an international admission officer. Key qualifications set apart the individual who will be successful and bring international recruiting advancement for the institution.
Don Philabaum, President and CEO of Internet Strategies Group, co-founder of TalentMarks and author of The Employed Grad joins Michael Waxman-Lenz, founder and CEO of Intead in an informative conversation about the role of parents, career services and students in the hunt for post-graduation employment. While institutions have been committed to educating students and helping them to earn a degree, they have not historically served the role of educating students on how to successfully find a job post-graduation. Through his 30 years experience in higher education and particularly his work the last several years with college career centers, Mr Philabaum has developed a comprehensive set of strategies for parents and institutions to use to better position students for post-graduation employment.
Lakshmi Iyer, Head of Education Advisory at Sannam S4, joins Michael Waxman-Lenz, founder and CEO of Intead in a discussion that explores the climate of Indian international education, changes that affect international student recruitment and ways institutions might better position themselves for Indian student recruitment.
Gabriel Monteros, Director and Senior Consultant at Xueer, joins Michael Waxman-Lenz, founder and CEO of Intead in a discussion about Mr. Monteros’ work with Chinese students and their parents. In his role with Xueer, Mr. Monteros plays a pivotal role in guiding and advising Chinese families through the application and admission process. His firsthand experience allows for an exciting discussion about the Chinese perspective on the U.S. college application process.
Midge Wilcke, Director of Communication and Marketing, Boston University, School of Management, joins Michael Waxman-Lenz, founder and CEO of Intead in a discussion about the evolving role of the Internet and digital marketing in higher education marketing and recruitment. From the ancient world of overhead transparencies, slide projectors and tape players to the modern age of digital tools, Ms. Wilcke’s longevity and experience in the field of marketing allow her to present a vast knowledge to podcast listeners.
Laura Sippel, Associate Director of Marketing for ECE-- Educational Credential Evaluators, Inc. shares her experience working for a credential evaluation company. With the increase in applications from international students at the undergraduate and graduate levels, admission officers need a reliable means of deciphering transcripts and other credentials from students around the world. Ms. Sippel shares with our listeners the considerations an institution should take in determining how to evaluate credentials-- in-house or with an outsourced provider.
John Deupree, Executive Director of AIRC (American International Recruitment Council), joins Michael Waxman-Lenz, founder and CEO of Intead in a discussion about the founding, role and future of AIRC in international student recruitment. For those institutions considering building or growing an agent network, or for those who are just trying to build a greater understanding of agent use, this podcast provides a helpful basic understanding of this recruitment channel.
Seth Gummere, Hotcourses General Manager, USA explains the exciting results of a recent Hotcourses survey that examined how prospective international students conduct their search for higher education. Understanding how students from around the world engage in the college search process can allow university marketers and recruiters a better means of finding success.
Tony Edson, former Foreign Service Officer with the Department of State shares insights gained from his 28 years of expertise as a foreign service officer to help international student recruiters, agents and admission officers better understand the visa process. Those who work with international students to encourage study in the US will be better equipped to answer student questions and concerns after listening to this podcast.
Andy Molinsky, Associate Professor of Organizational Behavior at Brandeis University and author of Global Dexterity: How to Adapt Your Behavior Across Cultures without Losing Yourself in the Process joins Michael Waxman-Lenz, founder and CEO of Intead in a discussion about the importance of translating cultural knowledge into action in cross cultural experiences and situations.
International alumni relations are becoming an important activity for university. Gretchen Dobson, CEO of GoGlobal, is a uniquely qualified expert in the field of international alumni management and will provide her thoughts on the development of this activity.
Daniel Grayson, Associate Director of Undergraduate Admissions at Tufts University, discusses how Tufts University developed a robust social media marketing strategy and advice for institutions looking to build or enhance their social media plans. He explains the importance of achieving a successful web presence through content marketing. Mr. Grayson’s expert advice and vast experience provide an insightful perspective for all listeners, regardless of their level of social media expertise.
Our esteemed guest, Tom Doctoroff, CEO of JWT Asia Pacific (APAC) joins Intead’s co-founder Michael Waxman-Lenz in a discussion about the intricacies of Chinese culture, its unique market attributes and values, and ways North American universities can align their enrollment campaigns with these values to effectively improve their student recruitment marketing efforts in China.
Drew Taylor, Director of Client Relations for ELS AEC Vietnam discusses paths to success in Vietnamese student recruitment. In order to be successful in Vietnam there is a unique set of understanding that must accompany a Vietnamese recruiting strategy. Mr. Taylor’s vast experience in Vietnam provides listeners with an insightful perspective on finding success.
Todd Worsham, International Business Development Manager for EducationDynamics, joins Michael Waxman-Lenz, founder and CEO of Intead in a discussion about digital student prospecting. EducationDynamics is an industry leader in online higher education marketing and recruitment. They work with over 1000 institutions and programs. Their portfolio of popular international websites that speak to the niche of the education market include: www.gradschools.com, www.studyabroad.com,www.elearners.com and www.universitiesabroad.com. EducationDynamics focuses on students who desire to study outside of their country of residence.