Uday kadali - learn Digital Marketing: Recent Episodes
Uday Kadali
As a fresher you need to learn how things works really so you have to execute at ground level.At the same time you should create a level of mind how to grow the business which is part of strategy and planning. You can be strategist only when you are good at execution and updating yourself.
Some important qualities to inculcate when you work in the field of: SEO Blogging YouTube Social media (Facebook, Instagram, LinkedIn and TikTok) Marketing. Whatever you are undergoing, you can only be an expert when you; • Work hard (Smart work is the byproduct of Working Hard) • Stay Consistent (When you start something, ensure that you finish it. Don't leave on middle and skip to other things) • Self-learn (The more you learn, the better you execute new ideas and concepts) • Practice Patience (Success doesn't come instantaneously; it’s a gradual process) To explain what I mean by these, there is a small backstory. ( link in the first comment).
How Digital Marketing career helps you in earning income?
I feel Digital Marketing is freedom of income.
You could start Freelancing You Could start Affiliate Marketing You Could start Good Adsense You Could start Consulting You Could start Online courses
Now a billion question to how to start to get all the above points. Few things we can control and a few things we have to get control with the help of promoting yourself what you know which is called "Personal Branding " Build "personal branding" through buidling bond with your audience . Create Free content. Help with if they any doubts. Build the trust factor .
Then automatically they keep your name in their minds ,now you are always their first preference if they have any doubt , help or learn new things and finally buy some product or course .
Income is the by-product of your process .
This was my experience i had gone throw 5 years back ,how the person can be super rich with patience ,hardworking and staying away from negative thinking. Hope this little small story will envision you.
I moved to Hyderabad from Bhimavaram. Growing up, I didn’t pay much attention to studies nor did performing badly in academics bother me in any way. My father on the other hand left no stone unturned to provide education to both his children. Despite facing severe losses in his business and losing more than 30-40 lakhs, he ensured that his children did not lack anything. As a family, our finances were sufficient enough to get us through our daily needs but nothing more.
My father’s sister, who I lovingly called Akka (which means elder sister in Telugu) was one of my favorite persons in the family. She lived in Hyderabad but would often visit us. On one of her regular trips to Bhimavaram, she asked me to move to her city to explore my career opportunities. I accepted her offer and moved here. Akka welcomed me into her heart and her home.
I studied automobile engineering. During the first two years of my course, I took everything for granted, my family, friends and needless to say, even academics. By the time I was in my third year, I had over 20 backlogs and my life was spiraling downwards. My personal life was not doing too well either and I had hit the rock bottom.
Having realized that the only way from here was up, I decided to do something for myself. It was during this time that I locked myself into the room and studied until I couldn’t tell the difference between night and day and cleared my backlogs within a year. Upon graduating as an automobile engineer, I decided to pursue an MBA in Finance and successfully completed my post-graduation and received a placement in a finance company too.
Through all these ups and downs, akka, never left my side, she looked after me like I was her son. I got a job in sales after my MBA and decided to bring my younger sister, who lived with my parents in Bhimavaram to Hyderabad for better career opportunities. My sister and I rented an apartment and lived together. It was difficult leaving akka, who had done so much for me, but it was time I became an independent man.
The next few years of my life were a rollercoaster of a ride. At my first job, I was paid around Rs. 50K a month including incentives, which was way beyond what I expected. But unfortunately, I was fired for not reaching my sales target. At my second job too, I was fired for the same reason i.e. not being able to reach my sales target. I dabbled in sales, until early 2016, when I finally realised that it was not my cup of tea.
Post that, I did a lot of research on what I could do.I tried to learn “C” language, and “Big data” but didn't find it interesting. I was very upset and wanted to express my pain. It was during this time that I stumbled upon something called “blogspot”. I realized that it was where I could write and express myself freely. Interestingly, it was on this platform that I wrote my first blog. Blogspot is owned by Google and that was where I learnt about blogging, SEO, freelancing too. ...
Getting organic traffic or free traffic for e-commerce is very important. Now, what are the important ways to get organic traffic to e-commerce? Find the products high search volume Use buy intent keywords H1/product title. Product description. Url structure. Internal linking Schema markup Customer reviews Good website structure Blog content. Quora. medium. Facebook groups.
Earning money is an art of hard-work and patience. To earn money you should a website or social media networks.
Benefits of earning online : Freedom life No boss Your working hours You can spend time with your family members
I suggest you consider the important things : 1 Devote your time and energy. 2 Hard work. 3 patience. 5 Updating yourself.
Different ways to earn money online 1 Google Adsense 2 Affiliate Marketing 3 Freelancing 4 Consulting 5 Podcast 6 Youtube 7 Influencer 8 Speaker
But one of the most things is you should provide valuable and genuine content to people and create a trust factor, that leads to improving personal branding and an increase in sales.
In the UK few business saw extreme sales just before corona virus pandemic lock-down .Surprisingly these were not essential goods .Online goods suppliers had to shut down the websites temporarily stopped the immense orders from the customers.
Listen to this podcast , what were those businesses saw immense sales.
Seo is the process of getting organic traffic or free traffic to your online business website,e-commerce, blog,mobile application and many others .SEO is divided into two parts On page seo and off page seo. On page consists of elements like keywords,h1,meta tiles ,content , internal linking and image alt text. Off page seo is back linkings from contextual websites. You can learn digital marketing through text format -https://www.writingword.com/
Organic traffic is free traffic ,links showed top of search engines for the user query and is influenced by SEO (search engine optimisation) .Paid traffic is Business owners pay money to search engines like google ,bing ,yahoo and other search engines to display results on top of the page for the user queries .
Loading time is one of the most important factors in SEO. Due to bad loading time it leads to drop in seo rankings on serps (google). We have free two tools to analyse website loading time “google page speed insights” and gtmetrix . Ideally loading time should be 3.sec.
If you are not tracking, measuring and analysing your data in Digital Marketing , it can not be improved.
So, you to analyze your data , you need a simple and easy tool called "Google Analytics" This is a free tool by Google to track websites, Mobile Application, E-commerce, and Social networks.
And also it shows the elements like. No of page visits No of sessions Time spent on the website Traffic source Bounce rate. Now I am not getting into the entire metrics of the tool.
But I want to explain "How to Create Custom Reports in Google Analytics Tools".
In this tool, we have two types of data. 1 Pre-defined data 2 Customised data
Customised reports can be defined by you from scratch, where you can gain lots of insights about the data and you can further steps how to improve your traffic and conversions.
Now I will share my screen, how to create custom reports in google analytics from scratch.
These custom reports save your time and efforts in preparing and sending reports to clients.
Learn digital marketing for free from google following right mentors and reading blogs. Read blogs ,watch youtube vidoes,listen podcast,follow mentors ,this is totally free guys. You dont have to worry if you can not afford to pay to this online and offline institutions.