mHealth Marketer: Recent Episodes

Sam Stern, Chief Marketing Technologist, Modallic

Sam Stern, founder and Chief Marketing Technologist at Modallic, an mHealth marketing and brand development firm reveals his winning Mobile Health marketing strategies, shares real life Mobile Health marketing success stories, and offers breakthrough marketing tips and tactics so you can lead the field with your Mobile Health solutions.

Discover how to craft compelling stories to open doors with key health care system decision makers. Understand how an agile marketing mindset and approach positions you to create a profitable, sustainable business.

Gain insights into Mobile Health marketing strategy, how to tell your unique mHealth marketing story, creating your mHealth buyer personas, how to integrate an agile mHealth marketing process, mHealth brand development, and learn what really works in attracting and landing mobile health clients.

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Is shopping for professional marketing help for your digital health business the same as buying a new copier or office [...]

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The Right Marketing Agency can make or break your digital health business. The RIGHT marketing strategy and execution potentially leads [...]

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Technology-enabled collaboration borrows from examples of collaboration in nature. The structure and hierarchy of the beehive results in honey. Ants [...]

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Timing is everything. In business and in life. What’s the best time to hire outside marketing help for your digital [...]

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For many digital health marketers, especially enterprise B2B firms, LinkedIn and Google+ are “go to” Social Media networks. Today, we’ll [...]

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Two of the largest Social Media platforms are Twitter and Facebook. Each of these networks offer benefits and drawbacks for [...]

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Today we’ll explore the three “T’s” of social media marketing: Time, Team, and Tools. To make your digital health social [...]

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Social Media offers a powerful opportunity for Digital Health marketers to connect with health IT influencers, key decision makers, and [...]

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Nearly five years ago, shortly after the launch of the original iPhone, four guys appeared at my office with an [...]

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Walking the entrepreneur’s path is often a lonely journey. Sometimes, even with brilliant ideas and a burning vision of what [...]