The Veterinary Marketing Podcast: Recent Episodes
The Veterinary Marketing Podcast
In today’s Inbetweenisode I share how to improve your copywriting to attract clients for your veterinary practice. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your […]
The post Episode 237.5: How To Improve Your Copywriting To Attract Clients appeared first on The Veterinary Marketing Podcast.
In today’s podcast, I talk about the state of social media we currently see it, what’s working, what’s not working on social media, and some of the most important trends for your veterinary practice. Some of the most significant changes we have seen on social media have been typically in and surrounding content. We see […]
The post Episode 237: The Current State of Social Media and What That Means For Your Practice appeared first on The Veterinary Marketing Podcast.
In today’s Inbetweenisode I share the two types of transactional clients you should be focusing on in your veterinary practice. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more […]
The post Episode 236.5 Two Types of Clients You Should Be Focusing On In Your Practice appeared first on The Veterinary Marketing Podcast.
In Today’s podcast, I am joined by social media marketing expert Cheyanne Flerx from Hey Cheyanne again! We talk about social media marketing with intentionality, how to find the best type of marketing, how to target organic content, how to establish your goals for your practice, And overall how to succeed with your social media […]
The post Episode 236: Cheyanne Flerx On How To Succeed With Your Practice’s Social Media appeared first on The Veterinary Marketing Podcast.
In today’s Inbetweenisode I share some tips and tricks that I use for my clients to fill up their practices schedule Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even […]
The post Episode 235.5: Tips and Tricks For Filling Your Practices Schedule appeared first on The Veterinary Marketing Podcast.
Michael Shirley from Family Pet Health joins us again! In today’s podcast, We cover how to do community marketing by how to use a podcast to get on radio stations, creating events in your local community area, writing for local newspapers, and much more. Community marketing is a great way to build awareness of your […]
The post Episode 235: Michael Shirley Sharing Community Marketing Campaigns That Help Your Veterinary Practice Grow appeared first on The Veterinary Marketing Podcast.
In today’s Inbetweenisode I talk about pricing in your practice. Check Out my new Marketing Challenge! Visit Here to learn more about the How To Create a Marketing Funnel 5 Day Challenge. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have […]
The post Episode 234.5: How To Price Your Practice appeared first on The Veterinary Marketing Podcast.
In Today’s episode, I talk all about tracking your marketing and specifically marketing metrics. It is no surprise that tracking your marketing has become more difficult within the last few years. With the Apple IOS 14s privacy update, IOS 15 with even more changes is on the horizon. and even Google has added difficulties to […]
The post Episode 234: All About Tracking Your Marketing appeared first on The Veterinary Marketing Podcast.
In today’s Inbetweenisode I talk about using UTM Code for tracking your marketing for your veterinary practice. Check Out my new Marketing Challenge! Visit Here to learn more about the How To Create a Marketing Funnel 5 Day Challenge. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and […]
The post Episode 233.5: Are You Using This Tracking Tool In Your Marketing? appeared first on The Veterinary Marketing Podcast.
In Today’s episode, I am continuing off last week’s episode using the Maverick Marketing Method and I’m sharing how to create offers for your niche specific audiences. I go over how to make and present offers and what is the best way to do that. As we covered last week in the first part of […]
The post Episode 233: How To Create Offers For Your Niche Specific Audiences appeared first on The Veterinary Marketing Podcast.
In today’s Inbetweenisode I talk about what makes your veterinary practice different and stand out from all the other practices around. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even […]
The post Episode 232.5: Are You Setting Your Practice Apart From The Competitors? appeared first on The Veterinary Marketing Podcast.
Digital Marketing is getting more difficult with how much competition is out there and practices are busier than ever right now, so In today’s episode, I share how to make your marketing effective for your veterinary marketing. I share with you the Maverick Marketing Method which I created and use for my clients. I’ll go […]
The post Episode 232:How to Make Your Marketing Effective With The Maverick Marketing Method appeared first on The Veterinary Marketing Podcast.
In today’s Inbetweenisode I talk about why you should avoid mass messaging marketing in your practice. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary […]
The post Episode 231.5: Why You Should Avoid Mass Messaging Marketing In Your Practice. appeared first on The Veterinary Marketing Podcast.
In Today’s episode, special guest Crystal Cuadra-Cutler from the sociable pet on Instagram joins us on the podcast to talk about many social media marketing topics where we cover Instagram, Tik Tok, and more. Crystal got into Veterinary medicine over 20 years ago starting out as a veterinary assistant and working all the way up […]
The post Episode 231: Social Media Marketing With Crystal Cuadra-Cutler From Sociable Pet appeared first on The Veterinary Marketing Podcast.
In today’s Inbetweenisode I share a simple overlooked tip that you can use in your digital marketing for your veterinary practice. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even […]
The post Episode 230.5 A Simple Overlooked Tip To Use In Your Digital Marketing appeared first on The Veterinary Marketing Podcast.
In Today’s Episode, Craig Spinks from Veteos joins me on the podcast to take a deep dive into video marketing for your veterinary practice. We talk all about video and cover video marketing, production, creation, and more. Craig got his start in video production over 20 years ago and has been working exclusively with the […]
The post Episode 230: Marketing With Video For Your Practice With Craig Spinks From Veteos appeared first on The Veterinary Marketing Podcast.
In Today’s Episode, Brian Macrae from Rethink Veterinary Solutions and Rethink Loyalty joins me for the third time on the podcast! We talk about wellness plans, memberships, payment plans, and marketing with loyalty in mind. Brian has been working in the veterinary space since 2012 by creating the Rethink Veterinary Solutions and actually was how […]
The post Episode 229: Pet Wellness Plans, Memberships, and Marketing with Loyalty with Brian Macrae appeared first on The Veterinary Marketing Podcast.
We are celebrating 7 years of The Veterinary Marketing Podcast! Over the last 7 years, it has been amazing to see just how far digital marketing and veterinary practices have come and how much they have grown over the years. In these last 7 years, we have seen an immense amount of growth in digital […]
The post Episode 228: 7 Lessons To Use To Make Your Practice’s Marketing Stand Out appeared first on The Veterinary Marketing Podcast.
In today’s Inbetweenisode I share some easy helpful tips for your content creation in your veterinary practice. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your […]
The post Episode 227.5: Easy Ways To Create Content In Your Veterinary Practice appeared first on The Veterinary Marketing Podcast.
In today’s episode, special guest Karen Bolten from The Business Vet on Instagram joins us to talk about the business side of veterinary marketing, how she got her start and some tips and tricks to using Instagram to reach and grow your veterinary practice audience. Karen Bolten started out her career in the veterinary field […]
The post Episode 227:The Business Side Of Veterinary Digital Marketing with Karen Bolten from The Business Vet appeared first on The Veterinary Marketing Podcast.
In today’s Inbetweenisode I share some helpful tips for using Youtube in your veterinary practice. Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices […]
The post Episode 226.5 Is Your Veterinary Practice Using This Underused Platform? appeared first on The Veterinary Marketing Podcast.
In today’s episode, I go over content, content types, content creation, and content strategies for your veterinary practice. While we have gone over content in the past, the world and how content creation is done have changed. With creating content it is super important to have a content strategy that you exacts of who you […]
The post Episode 226: Content Creation Strategies For Your Veterinary Practice appeared first on The Veterinary Marketing Podcast.
In today’s Inbetweenisode I share some helpful tips you can use to make your veterinary practice stand out and be different from the competition. Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing Be sure to listen and let me know if you have any questions, comments, or […]
The post Episode 225.5 How To Make Your Veterinary Practice Different From Competitors. appeared first on The Veterinary Marketing Podcast.
In today’s episode, I am joined by special guest Abby Herman content and email marketing extraordinaire from The Content Experiment where we discuss content marketing but more specifically email marketing and how you can use email marketing in your veterinary practice to grow. Abby has been working with her business full time since 2016 where […]
The post Episode 225: How Content and Email Marketing Can Help Your Practice Grow With Abby Herman appeared first on The Veterinary Marketing Podcast.
In today’s Inbetweenisode I share some of the changes that are coming to IOS 14.5, how it could affect Facebook and Instagram ads, and how it could affect us socially and your veterinary practices digital marketing. Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing Be sure to […]
The post Episode 224.5: How IOS 14.5 Could Effect Your Paid Ads appeared first on The Veterinary Marketing Podcast.
In today’s episode, It’s all about Youtube ads! I share what you need to know about Youtube ads types, ad placements, the different placements you get to chose, and all the opportunities for your veterinary practice using youtube ads. Here the 6 types of placements are: -Skippable In-stream Ads This placement is the most recognizable […]
The post Episode 224: All About Youtube Ad Placements and Types. appeared first on The Veterinary Marketing Podcast.
In today’s Inbetweenisode I share an opportunity you could be missing out on with your veterinary practices digital marketing. Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing Be sure to listen and let me know if you have any questions, comments, or need help with anything!
The post Episode 223.5: Is Your Practice Missing Out On This Opportunity? appeared first on The Veterinary Marketing Podcast.
In Todays Episode I am joined by special guest Brandon Boyd from Vet and Pet SEO and The Practice Heist Podcast to talk about SEO and digital marketing for your veterinary practice. We share some strategies, approaches, and even misconceptions in digital marketing and SEO. Here are some key approaches and strategies to think about […]
The post Episode 223: Marketing & SEO Approaches, Strategies and More With Brandon Boyd appeared first on The Veterinary Marketing Podcast.
In Todays Episode I share updates that are coming to reviews in the future, some different trends and things to think about in terms of reviews of your practice, helpful strategies you can build out for your reviews, and how you can prepare for the review changes coming in the future. Reviews for veterinary practices […]
The post Episode 222: How Your Practice Can Prepare For Review Updates and Changes appeared first on The Veterinary Marketing Podcast.
In today’s Inbetweenisode I share a quick and easy tip you can use to improve your Be sure to register for the upcoming chat marketing webinar training Here where we will show you in-depth how to set up and use chat marketing for your veterinary practice. Join the Veterinary Marketing Nerd Facebook group to get even more help with […]
The post Episode 221.5: Quick Tip To Improve Your Conversion Process appeared first on The Veterinary Marketing Podcast.
In Todays Episode I share the very important and rapidly changing privacy policies that are going to affect how we run ads in the future. With Google following Apple’s lead with IOS 14 Privacy changes we are going to see even more changes from these ad platforms and possibly others too. As we have talked […]
The post Episode 221: How Google Ads New Privacy Policy Changes Will Affect Your Ads appeared first on The Veterinary Marketing Podcast.
In today’s Inbetweenisode I share how you can market what makes your practice stand out from competitors Be sure to register for the upcoming chat marketing webinar training Here where we will show you in-depth how to set up and use chat marketing for your veterinary practice. Join the Veterinary Marketing Nerd Facebook group to get even more help […]
The post Episode: 220.5: How To Make Your Practice Stand Out With A Quick Tip. appeared first on The Veterinary Marketing Podcast.
In Todays Episode I share 3 common misconceptions that could be holding back your digital marketing and possibly be hurting the growth of your veterinary practice. I also share how you can combat these misconceptions to help your practice’s marketing grow and perform better. The 3 marketing misconceptions and what you can do instead: 1) […]
The post Episode 220: 3 Marketing Misconceptions That Are Holding You Back. appeared first on The Veterinary Marketing Podcast.
In today’s Inbetweenisode I share how a simple tip can help make your marketing even better! Be sure to register for the upcoming chat marketing webinar training Here where we will show you in-depth how to set up and use chat marketing for your veterinary practice. Join the Veterinary Marketing Nerd Facebook group to get even more help with […]
The post Episode 2195: Make Your Marketing Even Better With This Quick Tip! appeared first on The Veterinary Marketing Podcast.
In Todays Episode I am joined by special guest Phil Masi from Restoration Marketing! We talk about helpful and easy ideas and uses for chat marketing that you can bring into your veterinary practice’s digital marketing. Chat marketing is using real-time conversations with clients to provide information and help. Automating your messages to serve your […]
The post Episode 219: Using Chat Marketing For Your Practice With Phil Masi appeared first on The Veterinary Marketing Podcast.
In today’s Inbetweenisode I share a simple, easy, and practical tip that you should be using in your digital marketing. Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up […]
The post Episode 218.5: A Practical, Simple, and Easy Step You Should Be Doing In Your Marketing appeared first on The Veterinary Marketing Podcast.
In today’s episode, I am talking about Facebook ads! I share some of the big changes that have happened recently to Facebook as a result of the big tech wars that have been going on this last year and even before. I also share how these changes affect veterinary practices, what you can do to […]
The post Episode 218: How To Keep Your Facebook Ads Working Effectively appeared first on The Veterinary Marketing Podcast.
In today’s Inbetweenisode I share some ideas you can use for split testing and optimization. Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here! Be sure to listen […]
The post Episode 217.5: Split Testing Ideas To Improve Your Optimization appeared first on The Veterinary Marketing Podcast.
Special guest Dr. Brett Beckman joins us in today’s episode to talk all about veterinary dentistry, veterinary dental marketing, how to differentiate your practice by using veterinary dentistry, and more. Dr. Brett Beckman is a board certified veterinary dental specialist and founder of Veterinarydentistry.net which offers both live and online courses for veterinarians and veterinary […]
The post Episode 217: How Veterinary Dentistry and Dental Marketing Can Help Your Practice Stand Out appeared first on The Veterinary Marketing Podcast.
In today’s Inbetweenisode I share how you can keep your Ads account in compliance with Facebooks ad network with an easy tip. Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid […]
The post Episode 216.5: How To Keep Your Ad Account In Compliance With Facebooks Ad Network appeared first on The Veterinary Marketing Podcast.
In Todays Episode I share how you can use paid ads to attract new people to work in your veterinary practice. I also talk about what works and what doesn’t with employment ads on each platform and 3 placements that will be beneficial for your veterinary practices employment. 3 of the best placements for employment […]
The post Episode 216: How To Attract New Employees To Work In Your Practice With Ads appeared first on The Veterinary Marketing Podcast.
In today’s Inbetweenisode I share how you can with the volatility in marketing and the world currently with some tips Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up […]
The post Episode 215.5: How To Deal With Volatility In Marketing appeared first on The Veterinary Marketing Podcast.
In Todays Episode I share how you can get more done in your Veterinary practices digital marketing with some time saving tools and tips. I will be sharing how you can maximize certain types of activities that will help you create long term growth for your veterinary practice. These tips and tools help your veterinary […]
The post Episode 215: Time Saving Tools & Tips to Help Get More Marketing Done appeared first on The Veterinary Marketing Podcast.
In today’s Inbetweenisode I share how you can stop discounting in your veterinary practice by framing your marketing in a problem-solving way Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid […]
The post Episode 214.5: How To Stop Discounting In Your Veterinary Practice appeared first on The Veterinary Marketing Podcast.
In Todays Episode we are joined by special guests Tom Seeko and CJ Burnett from Flordia Veterinary Advisors where we talk about how you can improve your employment marketing at your veterinary practice. Using offer creation to attract the right kind of employees for your veterinary practice Founders Tom Seeko and CJ Burnett teamed up […]
The post Episode 214: How To Improve Your Employment Marketing At Your Veterinary Practice. appeared first on The Veterinary Marketing Podcast.
In today’s Inbetweenisode I share how you can effectively create content with one easy tactic Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid ads. Sign Up Here! Be sure to listen […]
The post Episode 213.5: Effectively Create Content With One Easy Trick appeared first on The Veterinary Marketing Podcast.
In Todays Episode I share 5 useful tips you can use to help your marketing for the new year and even years to come. These are some of the most important things to think about with your marketing, social media, and emails to help you take your veterinary practices digital marketing to the next level […]
The post Episode 213: 5 Tips To Help Your Marketing In 2021 and Beyond. appeared first on The Veterinary Marketing Podcast.
In today’s Inbetweenisode I share a quick and easy tip you can use with your copywriting to get better results from your content, ads, post, etc. Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to […]
The post Episode 212.5: Get Better Results In Your Content With A Quick Copywriting Tip. appeared first on The Veterinary Marketing Podcast.
In today’s episode, I share some of the best ways you can use to measure your veterinary practices conversion analytics. Now I know analytics can be tough and is, unfortunately, something that many practices have trouble with. What we are looking for in our analytics is conversions of where did the clients come from. Analytics […]
The post Episode 212: The Best Ways To Measure Your Practices Conversion Analytics appeared first on The Veterinary Marketing Podcast.
In today’s Inbetweenisode I share the new updates coming to IOS 14 and what it means for your veterinary practices digital marketing. Reminder! Make sure you sign up for the Veterinary Marketing Podcast Ad Workshop- A ten-week workshop where we dive deep into all the fundamentals of what you need to know about running paid […]
The post Episode 211.5:What The Important Updates Coming To IOS 14 Means For Your Marketing appeared first on The Veterinary Marketing Podcast.
As we near the end of the crazy year of 2020 we have 2021 to look forward to and take some time to reflect on your veterinary practice’s digital marketing from the last year. In today’s episode, I cover how you can make your digital marketing amazing in the next new year. And the 5 […]
The post Episode 211:How To Make Your Marketing Amazing In The Next Year! appeared first on The Veterinary Marketing Podcast.
In today’s Inbetweenisode I share how you can keep your ad cost from spiking even during expensive seasons like holidays and elections for your veterinary practice’s digital marketing. Be sure to listen and let me know if you have any questions, comments, or need help with anything!
The post Episode 210.5: How To Keep Your Ad Cost From Spiking appeared first on The Veterinary Marketing Podcast.
In today’s episode, I share some tips on how you can avoid some of the biggest scams people fall into in their digital marketing. I’ll also share with you how to find the right partner for your veterinary practices digital marketing so you get the results you are looking for. We’ll go over some tactics […]
The post Episode 210: How To Avoid Being Scammed With Your Digital Marketing. appeared first on The Veterinary Marketing Podcast.
In today’s Inbetweenisode I share a new media medium you should consider using for your veterinary practice’s digital marketing. Be sure to listen and let me know if you have any questions, comments, or need help with anything!
The post Episode 209.5: Why Your Veterinary Practice Needs To Be On Tik Tok. appeared first on The Veterinary Marketing Podcast.
In today’s episode, I share how you can maximize your marketing and turn it into a system with evergreen content and offers. Picking up from last week’s episode where we talked about having different types of content and offers to have for your practice, and about creating evergreen content and offers to have in rotation. […]
The post Episode 209: How to Maximize Your Marketing With Evergreen Content & Offers. appeared first on The Veterinary Marketing Podcast.
In today’s inbetweenisode I talk about google ads newest update, the feature they have taken away, and how you can make sure you aren’t losing money on your google ads. Be sure to listen and let me know if you have any questions, comments, or need help with anything!
The post Episode 208.5: How To Make Sure You Aren’t Losing Money On Your Google Ads. appeared first on The Veterinary Marketing Podcast.
In today’s episode, I share some creative new strategies you can use to help keep your marketing costs down in your veterinary practice. As we get further into the holiday and political season we are starting to see more and more competitors in the paid ad space in turn driving up ad prices. These tips […]
The post Episode 208: How To Keep Your Marketing Costs Down appeared first on The Veterinary Marketing Podcast.
In today’s inbetweenisode I cover how you can avoid having expensive ads during a holiday season. Be sure to listen and let me know if you have any questions, comments, or need help with anything!
The post Episode 207.5: How To Avoid Expensive Holiday Ads appeared first on The Veterinary Marketing Podcast.
In today’s episode, I cover conversion tracking. How you can track conversions for your veterinary practice, what is the best way to track conversions, how to effectively know where your conversions are coming from, and more. Conversion tracking can be a pretty difficult task to understand exactly where all of your conversions are taking place […]
The post Episode 207: How To Track Conversions In Your Veterinary Practice appeared first on The Veterinary Marketing Podcast.
In today’s inbetweenisode I share an important update from google ads for your paid ads. Be sure to listen and let me know if you have any questions, comments, or need help with anything!
The post Episode 206.5: Important Update From Google Ads For Paid Ads appeared first on The Veterinary Marketing Podcast.
In today’s episode, I am talking about using funnels in your veterinary practices digital marketing, I cover what is a funnel, do you need one for your practice, common misconceptions about funnels, and things you should consider before investing in creating a funnel. So what exactly is a marketing funnel? A funnel is a 3 […]
The post Episode 206: Does Your Veterinary Practice Need A Funnel? appeared first on The Veterinary Marketing Podcast.
In today’s inbetweenisode I share some tips to consider using this fall season when adapting to heavy competitor seasons your paid ads. Be sure to listen and let me know if you have any questions, comments, or need help with anything!
The post Episode 205.5 Adapting Your Paid Ads For Heavy Competitor Seasons appeared first on The Veterinary Marketing Podcast.
In today’s episode, I am joined by special guest Michael Shirley! We talk about how to use Facebook groups to create client retention and successfully to grow your veterinary practice. We go over how to use groups, blog content in groups, video content in groups, and how to get content to translate into getting clients […]
The post Episode 205: Using Facebook Groups To Successfully Grow Your Veterinary Practice with Michael Shirley. appeared first on The Veterinary Marketing Podcast.
In today’s inbetweenisode I cover measuring your marketing more effectively Be sure to listen and let me know if you have any questions, comments, or need help with anything!
The post Episode 204.5: Measuring Your Marketing More Effectively appeared first on The Veterinary Marketing Podcast.
In today’s episode, I go over the importance of tracking your veterinary practice’s analytics. I cover what you should be tracking, how you should be tracking it, how often you should be checking your analytics, and how they are going to help you grow your business. While analytics can be viewed as time consuming and […]
The post Episode 204: Why Analytics Are So Important In Your Marketing appeared first on The Veterinary Marketing Podcast.
In today’s inbetweenisode I share how you can communicate how your practice is unique and what helps your practice stand out Be sure to listen and let me know if you have any questions, comments, or need help with anything!
The post Episode 203.5: What Makes You So Special? appeared first on The Veterinary Marketing Podcast.
In today’s episode, I cover some new and exciting updates that are coming to YouTube, Google Ads, Google My Business, and social platforms that you can use to help your practice’s digital marketing. Starting with YouTube, Google now offers a youtube form ad that lets you customize what your clients can request from you. I […]
The post Episode 203: Exciting New Updates To Make Your Digital Marketing Better appeared first on The Veterinary Marketing Podcast.
In today’s inbetweenisode I share a cool new tool that is now available on Google Ads. Be sure to listen and let me know if you have any questions, comments, or need help with anything!
The post Episode 202.5: New Tool Available On Google Ads appeared first on The Veterinary Marketing Podcast.
n today’s episode, I talk about the importance of using digital marketing in your veterinary practice even when you’re super busy. Now you may be asking why do should I be marketing while I’m so busy? While you may be busy now, with everything changing so frequently you could find your self in a slow […]
The post Episode 202: How To Market Your Practice When Its Busier Than Ever! appeared first on The Veterinary Marketing Podcast.
In today’s inbetweenisode I share how to create offers based on your audiences. Be sure to listen and let me know if you have any questions, comments, or need help with anything!
The post Episode 201.5: How To Create Offers Based On Audiences appeared first on The Veterinary Marketing Podcast.
In today’s episode, I go into the psychology around pricing for products, services, and offers. I share tips, tricks, and strategies you can use in your offers and ads to increase conversions at your veterinary practice. Now pricing and money can sometimes be a touchy subject to many people but typically in vet practices, the […]
The post Episode 201:Pricing Strategies To Increase Conversions At Your Veterinary Practice appeared first on The Veterinary Marketing Podcast.
In Todays Inbetweenisode I talk about running paid ads on undervalued platforms like Youtube and Tik Tok for your veterinary practice. Be sure to listen and let me know if you have any questions, comments, or need help with anything!
The post Episode 200.5: Running Paid Ads On Undervalued Platforms Like Youtube & Tik Tok. appeared first on The Veterinary Marketing Podcast.
Today’s podcast is very exciting as its the 200th episode! Over the last 200 episodes, its been so incredible to be able to connect and help so many people and veterinary practices with their digital marketing. In today’s episode, I share what the future of the veterinary marketing podcast is going to look like and […]
The post Episode 200: Podcast Update & 3 Things Your Practice Can Do To Grow In Uncertain Times appeared first on The Veterinary Marketing Podcast.
In today’s inbetweenisode I share how you can drive the right type of clients into your veterinary practice. Be sure to listen and let me know if you have any questions, comments or need help with anything!
The post Episode 199.5: Driving The Right Clients Into Your Practice appeared first on The Veterinary Marketing Podcast.
With more veterinarians transitioning to more digital marketing in their practices and as funnel building becomes more popular in veterinary marketing. It’s important to make sure they are effectively built out. In Today’s episode, I share how you can build funnels out in a simple and useful way for your veterinary practices digital marketing. A […]
The post Episode 199: The Simple Yet Effective Marketing Funnel Strategy To Grow Your Veterinary Practice appeared first on The Veterinary Marketing Podcast.
In Todays Inbetweenisode I share the importance of metrics, tracking, and analytics in your digital marketing. Be sure to listen and let me know if you have any questions, comments or need help with anything!
The post Episode 198.5: The Importance Of Metrics In Your Marketing. appeared first on The Veterinary Marketing Podcast.
In today’s episode, I share how you can be creating content, offers, and doing other things to keep your practice going. As we continue going through this crazy unprecedented time its important to keep up your content and creating new ways to keep your clients coming in for the care of their pets. Luckily being […]
The post Episode 198: How To Create Content and Offers To Help Your Practice appeared first on The Veterinary Marketing Podcast.
In Todays Inbetweenisode I share a super simple tactic to use to make your marketing stand out. Be sure to listen and let me know if you have any questions, comments or need help with anything!
The post Episode 197.5: How To Stand Out In Your Marketing appeared first on The Veterinary Marketing Podcast.
Whether you are currently using Google AdWords or thinking of using Adwords for your practice’s digital marketing its always good to keep your Adwords running the absolute best they can. In Todays Episode I share 4 tips and tactics you can use to improve your Google AdWords experience! We take a bit of a more […]
The post Episode 197: 4 Tips To Improve Your Adwords Experience appeared first on The Veterinary Marketing Podcast.
In today’s Inbetweenisode I talk about using education to sell to your clients Be sure to listen and let me know if you have any questions, comments or need help with anything!
The post Episode 196.5: Using Education To Sell To Your Clients appeared first on The Veterinary Marketing Podcast.
In today’s episode as we continue to be in the middle of the COVID-19 crisis I share how to sell while increasing your top of funnel awareness and increase demand for your products or services without coming off as your selling in your practice. Now is the perfect time to start focusing on social selling, […]
The post Episode 196: How Social Selling Can Help Your Practice Grow. appeared first on The Veterinary Marketing Podcast.
In today’s Inbetweenisode I share how you can be proactive with your veterinary practices digital marketing in this time with the coronavirus pandemic or any slow time. Be sure to listen and let me know if you have any questions, comments or need help with anything!
The post Episode 195.5: How To Be Proactive With Your Marketing In Slow Times appeared first on The Veterinary Marketing Podcast.
As the world currently deals with the coronavirus pandemic ( Officially named COVID-19) many veterinary practices are posed with the same question. How do I keep my practice busy? In today’s episode, I talk about ways you can use right now to keep your veterinary practice busy even when it’s slow. The best thing to do […]
The post Episode 195:How to Keep Your Practice Busy At Any Time appeared first on The Veterinary Marketing Podcast.
In today’s Inbetweenisode I share a small trick to use to help with your social media engagement. Be sure to listen and let me know if you have any questions, comments or need help with anything!
The post Episode 194.5: Improving Your Social Media Engagement With One Simple Trick appeared first on The Veterinary Marketing Podcast.
Special guest Cheyanne Flerx joins us on the podcast today to talk about all things social media marketing for veterinary practices. This episode is filled with awesome actionable information you can use in your veterinary practice. We talk about social media marketing, creating marketing plans, and creating content plans for the marketing of your practice. […]
The post Episode 194: Social Media Marketing For Your Practice With Cheyanne Flerx appeared first on The Veterinary Marketing Podcast.
In Todays Inbetweenisode I talk about a new change coming to google chrome browsers and what that could mean for your marketing. Be sure to listen and let me know if you have any questions, comments or need help with anything!
The post Episode 193.5: New Updates Coming To Google Chrome Browsers appeared first on The Veterinary Marketing Podcast.
In today’s episode, I share if I owned a veterinary practice how and what I would do to drive clients into your practice with marketing. 1) Starting with the most important part of digital marketing you want to make sure that you have a solid website in place before starting to market your veterinary practice. […]
The post Episode 193: How To Drive Clients Into Your Practice With Marketing. appeared first on The Veterinary Marketing Podcast.
In today’s inbetweenisode, I share a simple mind shift to make your Google ads perform better. Be sure to listen and let me know if you have any questions, comments or need help with anything!
The post Episode 192.5: A Simple Mind Shift To Help You Perform Better In Google Ads appeared first on The Veterinary Marketing Podcast.
In today’s episode I talk about Facebook groups! Facebook groups are a great tool to use in your marketing if you are looking to grow your audiences and attract engagement with your clients. I cover if a Facebook group a good idea for your practice, how to use them, how they can build an email […]
The post Episode 192: Should You Create A Facebook Group For Your Practice? appeared first on The Veterinary Marketing Podcast.
In today’s inbetweenisode, I share one simple question to ask that can help improve your marketing and make it more effective. Be sure to listen and let me know if you have any questions, comments or need help with anything!
The post Episode 191.5: How To Make Sure Your Marketing Is Effective appeared first on The Veterinary Marketing Podcast.
In today’s episode, I share 10 simple questions you can use to survey your clients, which will help improve your marketing. Asking your clients their feedback gives you the opportunity to really see what clients are coming to you for, what they like, and even what they feel needs improvement in your veterinary practice. Giving […]
The post Episode 191: Improve Your Marketing With 10 Simple Questions appeared first on The Veterinary Marketing Podcast.
In today’s inbetweenisode, I talk about a new update to the Facebook pixel tool Be sure to listen and let me know if you have any questions, comments or need help with anything!
The post Episode 190.5: New Facebook Pixel Feature! appeared first on The Veterinary Marketing Podcast.
With the world getting busier day by day it’s hard to find time to get everything you want or need to get done actually get done. In today’s episode, I share with you 5 simple and easy to implement ways you can save time with your marketing and best of all each tip doesn’t cost […]
The post Episode 190: 5 Ways To Make Your Marketing Less Time Consuming appeared first on The Veterinary Marketing Podcast.
In today’s inbetweenisode, I go over the 3 types of searches you should know about specifically for google ad words purposes. Be sure to listen and let me know if you have any questions, comments or need help with anything!
The post Episode 189.5: The 3 Types Of Searches In Digital Marketing You Should Know. appeared first on The Veterinary Marketing Podcast.
Discounting can be a tricky slippery slope to go down sometimes, but you can keep your practice from falling into the discounting trap with a few tactical tips. In today’s episode, I share 5 simple and tactical tricks and tips you can use to use discounting in your practice without going bankrupt. Everyone in the […]
The post Episode 189: How To Use Discounts Without Bankrupting Your Practice appeared first on The Veterinary Marketing Podcast.
In today’s inbetweenisode, I share some encouragement to keep producing and creating amazing content. Be sure to listen and let me know if you have any questions, comments or need help with anything!
The post Episode 188.5: One Simple Mindset Shift To Improve Your Content Creation appeared first on The Veterinary Marketing Podcast.
In Todays Episode I share how to incorporate text message marketing into your veterinary practice. Using text messaging marketing provides so much potential to your practice however it is very underused in the veterinary industry. Adding text message marketing into your marketing for your veterinary practice is a great way to increase communication with your […]
The post Episode 188: How To Start Using Text Message Marketing For Your Veterinary Practice appeared first on The Veterinary Marketing Podcast.
In today’s inbetweenisode, I share an amazing website that can help you improve the quality of your content. Envato elements has pretty much any kind of digital assets you could need to improve your content quality. From fonts, powerpoint templates, adobe templates (Photoshop and premier), stock photos, stock videos, and graphic templates. Be sure to […]
The post Episode 187.5: How To Improve The Quality Of Your Content appeared first on The Veterinary Marketing Podcast.
Happy New Year! 2020 is quickly approaching us and as we close out this decade we are going to take a look at some very important tips you can add to your digital marketing in the new decade. In today’s episode, I share 5 important tips for your marketing in 2020 and beyond! As we […]
The post Episode 187: 5 Important Tips For Your Marketing In 2020 appeared first on The Veterinary Marketing Podcast.
In today’s inbetweenisode, I talk about Facebook’s newly added targeting options. Be sure to listen and let me know if you have any questions, comments or need help with anything!
The post Episode 186.5: 4 Match Targeting Options In Facebook Ads appeared first on The Veterinary Marketing Podcast.
On Todays Episode we have a special international guest! Digital marketing expert for veterinarians Mariona Escala and I talk about how she got started in digital marketing, what she sees veterinary practices doing well, and what she feels veterinary practices need to work on in their digital marketing. Mariona first got started in the veterinary […]
The post Episode 186: Digital Marketing For Veterinarians With Mariona Escala appeared first on The Veterinary Marketing Podcast.
In Todays inbetweenisode, I share a super simple tip that you can use to save your ad spend Be sure to listen and let me know if you have any questions, comments or need help with anything!
The post Episode 185.5: A Simple Tip For Saving Your Ad Spend appeared first on The Veterinary Marketing Podcast.
Today is the end of our What to do when you’re the practice marketing person 4 part series. We have gone over all the essential items and tips to get you started on marketing! In our first week, we went over the top 3 most important first steps to have squared away before beginning and […]
The post Episode 185: What To Do When You’re The Practice Marketing Person? Part 4 appeared first on The Veterinary Marketing Podcast.
In Todays Inbetweenisdoe I cover how you can gather better data in your practices digital marketing. Be sure to listen and let me know if you have any questions, comments or need help with anything!
The post Episode 184.5: Gathering Better Data In Your Digital Marketing appeared first on The Veterinary Marketing Podcast.
Its week 3 of the What to do when you’re the practice marketing person 4 part series! For the last 2 weeks, we have covered the general overview of the 3 most important steps to have figured out at the beginning. We then took a deep dive into what inventory you should take of your […]
The post Episode 184:WHAT TO DO WHEN YOU’RE THE PRACTICE MARKETING PERSON? PART 3 appeared first on The Veterinary Marketing Podcast.
In Todays Inbetweenisode I talk about 2 very important questions you should ask yourself to help improve your digital marketing. Be sure to listen and let me know if you have any questions, comments or need help with anything!
The post Episode 183.5: 2 Important Questions To Improve Your Marketing appeared first on The Veterinary Marketing Podcast.
Last week on the podcast we started the 4 week series of what to do when you’re in charge of marketing and we covered the three most essential first steps ( Taking inventory, Planning, and Executing) you need in marketing and covered them in general terms. In Todays Episode we are going take a deeper […]
The post Episode 183: What To Do When You’re The Practice Marketing Person? Part 2 appeared first on The Veterinary Marketing Podcast.
In today’s Inbetweenisode I cover the importance of having a marketing plan in place. Be sure to listen and let me know if you have any questions, comments or need help with anything!
The post Episode 182.5: The Importance Of Having A Marketing Plan In Place appeared first on The Veterinary Marketing Podcast.
So you are now in charge of the digital marketing in your veterinary practice, but you may be asking yourself what next? For the next 4 weeks, I’ll be covering what to do when you are in charge of marketing. Also, the next steps to take to become a great digital marketer for your practice. […]
The post Episode 182: What To Do When You’re The Practice Marketing Person appeared first on The Veterinary Marketing Podcast.
In Todays inbetweenisode, I share what painkillers and vitamins have in common with marketing. Be sure to listen and let me know if you have any questions, comments or need help with anything!
The post Episode 181.5:Understanding PainKillers And Vitamins In Marketing appeared first on The Veterinary Marketing Podcast.
Slow seasons can hit veterinary practices at any time of the year, some may experience a slow down in summer or even during the winter holiday season. In today’s episode, I share with you 5 Practical Tips you should use when business starts to slow down in your veterinary practice. The 5 things I would […]
The post Episode 181: 5 Practical Tips You Can Use To Combat A Slow Down In Your Practice appeared first on The Veterinary Marketing Podcast.
In Todays Inbetweenisode I share a major new feature I found in Facebook business manager! Be sure to listen and let me know if you have any questions, comments or need help with anything!
The post Episode 180.5: Major New Feature Available On Facebook appeared first on The Veterinary Marketing Podcast.
In Todays Podcast Episode I talk about how to drive your ad cost down and how to ultimately make your veterinary practices marketing and ads more effective. As we are starting to go into the holiday season here we are starting to see seasonal and competition changes coming up, making keeping your ads cost down […]
The post Episode 180: Making Your Practices Ads More Effective While Keeping Ad Cost Down. appeared first on The Veterinary Marketing Podcast.
In today’s inbetweenisode I share a quick tip on how you can turn your social following into clients for the holidays. Be sure to listen and let me know if you have any questions, comments or need help with anything!
The post Episode 179.5: How To Turn Your Followers Into Clients. appeared first on The Veterinary Marketing Podcast.
If you have been Facebook Ads manager for some time you probably have seen that ads manager looks different lately. In today’s episode, I talk about the newest updates to facebook ads and what exactly is conversion budget optimization? I also talk about a lot of the new automation tools now available and who and […]
The post Episode :179 Could Facebook Ads New Updates Change Your Marketing? appeared first on The Veterinary Marketing Podcast.
In Todays Inbetweenisode I cover some new features available for your paid ads in facebook.
The post Episode 178.5: New Features Available For Your Paid Ads In Facebook. appeared first on The Veterinary Marketing Podcast.
As we are starting to gear up for the upcoming holiday season we can count on a few things. the weather is getting colder, appointments start slowing down, and ad cost is going up! In today’s episode, I talk about how to use micro-targeting in your practice’s marketing to help with your ad expense. Micro-targeting […]
The post Episode 178: How Using Micro Targeting In Your Marketing Can Help With Expense appeared first on The Veterinary Marketing Podcast.
In today’s inbetweenisode I share an awesome tip that will help you easily simplify your tracking and measuring on your traffic. I also talk about my upcoming free webinar! To find out more go to veterinarymarketingpodcast.com/webinar
The post Episode 177.5: How To Easily Simplify Your Traffic Tracking And Measuring. appeared first on The Veterinary Marketing Podcast.
Using Facebook ads in your practices digital marketing you want to have your ads perform as best as they can. In Todays Episode I talk about the 5 different Facebook marketing strategies you can use in your veterinary practice digital marketing. These strategies are a recipe for success and great to use for both Facebook […]
The post Episode 177: 5 Facebook Marketing Strategies That Are Recipes For Success! appeared first on The Veterinary Marketing Podcast.
In Todays Inbetweenisode I talk about email marketing and what is the best amount of emails to send and if you are sending your email lists too many or not enough.
The post Episode 176.5: Are Sending Enough Emails In Your Email Marketing? appeared first on The Veterinary Marketing Podcast.
In Todays Episode I cover how to use ultra segmented targeted list inside your veterinary practice to help grow your business through very pinpointed targeted marketing. I also talk about how using these segmented lists can actually be very helpful to increase conversion and in turn, increase your revenue in your veterinary practice. Keeping track […]
The post Episode 176: Using Laser Targeted Segmented Lists To Increase Revenue and Conversion In Your Practice appeared first on The Veterinary Marketing Podcast.
In Todays Inbetweenisode I share with you how you can prepare for the upcoming holiday and election seasons in your paid advertising
The post Episode 175.5: 2 Tips On How To Have Your Marketing Perform Effectively All Year Long appeared first on The Veterinary Marketing Podcast.
If you are doing content creation by yourself in your practices digital marketing you probably aren’t sure what exactly you should be promoting or marketing to your clients to get them into your practice. In today’s episode, I talk about how to really identify the aspects of your business and which offers you should be […]
The post Episode 175: How To Choose & Identify Offers That Your Customers Will Actually Want. appeared first on The Veterinary Marketing Podcast.
In today’s inbetweenisode I talk about if Google reps advise is actually beneficial to your Google Ads marketing. And I also share some of my personal experiences with google reps.
The post Episode 174.5: Is Google Reps Advise Actually Helping Improve Your Ad Words Marketing? appeared first on The Veterinary Marketing Podcast.
Special guest Brynn Zittle From Brynn Zittle Cinema joins us on today’s podcast to share her thoughts on the importance of storytelling in your practices video marketing, video production, professional production, and pillar content. We also cover thinking of new ways to improve your video marketing and the different storytelling methods she uses in her […]
The post Episode 174: The Importance Of Storytelling In Your Video Marketing With Brynn Zittle appeared first on The Veterinary Marketing Podcast.
In Todays Inbetweenisode I share a tip on how taking notes on your ads and content can drastically improve your digital marketing.
The post Episode 173.5: How Taking Notes On Your Ads And Content Can Drastically Improve Your Digital Marketing appeared first on The Veterinary Marketing Podcast.
Before you get started running ads for your veterinary practices digital marketing their are 3 things you should know. In today’s episode, I cover the 3 campaign elements you need to have set up, squared away, and understood before you begin running ads You have a much higher chance for success for paid promotions anywhere […]
The post Episode 173: 3 Crucial Paid Ads Campaign Elements You Need to Have Squared Away Before You Start Running Ads appeared first on The Veterinary Marketing Podcast.
In today’s inbetweenisode I talk about one of google ad words metric that is going away in the newest update.
The post Episode 172.5: How Google Ads Removing 1 Metric Could Change Your Marketing appeared first on The Veterinary Marketing Podcast.
In today’s episode, we are taking a look at the current state of digital marketing, what could possibly happen in the future to digital marketing, what that means for your veterinary practices digital marketing and how to set yourself up to be prepared for possible future changes in digital marketing. Digital marketing is becoming increasingly […]
The post Episode 172: Things That Could Be Affecting Your Marketing Today and How Digital Marketing Could Look Like In The Future appeared first on The Veterinary Marketing Podcast.
In today’s Inbetweenisode I cover using Googles 3 key products in your veterinary practices digital marketing.
The post Episode 171.5: Are You Using Googles 3 Key Products In Your Marketing? appeared first on The Veterinary Marketing Podcast.
In Today’s episode, I share a few tricks to use to get your veterinary practices digital marketing more attention and help your digital marketing stand out to your audiences. I will also be sharing with you how you can get your content and offers more attention because let’s be honest, your offers and content can […]
The post Episode 171: 8 Tips To Attract Attention And Make Your Marketing More Effective appeared first on The Veterinary Marketing Podcast.
In todays inbetweenisode I talk about Googles latest update to Google ad words and what that means for your digital marketing.
The post Episode 170.5: An Important Update To Google Ads appeared first on The Veterinary Marketing Podcast.
Have you ever been overwhelmed with your veterinary practice’s digital marketing? In Todays Episode I talk about how much should you know about digital marketing? It all comes down to what is your job? If you are the practice manager but you have a marketing team for your practice then you only need to know […]
The post Episode 170: How Much Should You Know About Digital Marketing? appeared first on The Veterinary Marketing Podcast.
In today’s inbetweenisode, I share how to make your veterinary practices marketing successful
The post Episode 169.5: Making Your Practice’s Marketing Successful appeared first on The Veterinary Marketing Podcast.
Email is extremely useful for any business but especially still in 2019. Email is a medium you own! Unlike Facebook and other social channels where you are essentially renting your space for your ads and promotions. In today’s episode, I cover using email marketing to grow your veterinary practice. I also share how to attract […]
The post Episode 169: Using Email Marketing To Grow Your Practice appeared first on The Veterinary Marketing Podcast.
In Todays Inbetweenisode I am talking about audience sizes for your campaigns
The post Episode 168.5: Audience Sizes For Your Campaigns appeared first on The Veterinary Marketing Podcast.
It’s crazy to think that the Veterinary Marketing Podcast is now 5 years old! I want to say thank you to every single listener out there, honestly, thank you so much. So to celebrate on today’s episode I am sharing 5 things you need to do to dramatically improve your marketing. 1) Set up Your […]
The post Episode 168: 5 Tips To Dramatically Improve Your Marketing appeared first on The Veterinary Marketing Podcast.
In Todays inbetweenisode i cover the main differences between brands and brand equity
The post Episode 167.5 The Difference Between Brand And Brand Equity appeared first on The Veterinary Marketing Podcast.
Today on the podcast we have another very special guest that is going to share with us some wonderful tips, tricks and ways to help veterinary digital marketers really get the most out of their marketing. As well as some of the current trends that are happing in digital marketing, what she thinks is important […]
The post Episode 167: How To Get The Most Out Of Your Marketing With Sandra Byron From Digital Vet Marketing appeared first on The Veterinary Marketing Podcast.
On today’s Inbetweenisode I talk about how to set expectation based on results and traffic. Be sure to listen and let me know if you have any questions, comments or need help with anything!
The post Episode 166.5: Setting Expectation Based On Results and Traffic appeared first on The Veterinary Marketing Podcast.
Would you love to be able to turn first-time clients into lifetime clients? Loyalty in your veterinary practice is one of the most important things you should focus on in your practice. In today’s episode, I am talking with Brian MaCrae from Rethink Veterinary Solutions about the importance of loyalty in our veterinary practice and […]
The post Episode 166: Loyalty In Your Veterinary Practice With Brian MaCrae appeared first on The Veterinary Marketing Podcast.
On Today’s inbetweenisode I share a quick tactic you can use to make your stories on Instagram more effective with one quick trick!
The post Episode 165.5: How To Make Your Stories More Effective appeared first on The Veterinary Marketing Podcast.
Do you struggle with content creation or your content marketing? Figuring out when and what to post can be difficult and time consuming but it doesn’t have to be. In Todays Episode I talk about how you can maximize your content creation, create effective content, and how to repost your content for your digital marketing […]
The post Episode 165: How To Maximize Your Content Creation appeared first on The Veterinary Marketing Podcast.
In Todays inbetweenisode I talk about whether you should be focusing on the quality of your content or the quantity you put out.
The post Episode 164.5 Content Creation Quality vs Quantity For Your Veterinary Practice appeared first on The Veterinary Marketing Podcast.
Getting new clients into your practice and converting into loyal clients is your ultimate goal in growing your veterinary practice. If you want to drive clients into your practice for specific treatments, limited time specials, or even products offers are what are going to drive them in. In today’s episode, I give you some tips on how […]
The post Episode 164: How To Generate Clients In Your Practice With Offers appeared first on The Veterinary Marketing Podcast.
On Todays inbetweenisode, I share the importance of actually using and engaging on social platforms.
The post Episode 163.5: The Importance Of Using Social Platforms appeared first on The Veterinary Marketing Podcast.
In Todays Podcast episode I share with you what are the 3 most common problems I see veterinary digital marketers face and how to overcome them. I’ll cover how to measure ROI, how to measure the effectiveness of your marketing, and how to overcome difficulties with content creation. Many veterinary practice marketers will tell me […]
The post Episode 163: The 3 Biggest Problems Veterinary Digital Marketers Face. appeared first on The Veterinary Marketing Podcast.
In Today’s Inbetweenisodes i cover a cool tool to use to repost content called snipp.ly
The post Episode 162.5 How To Repost Content Using A Simple Tool appeared first on The Veterinary Marketing Podcast.
Do you ever wish there were more hours in the day or days in the week? I get it! you’re a busy professional in your veterinary practice that is crunched for time. In this week’s podcast, I share some tips, tricks, and tools that can help you streamline your practices digital marketing. I cover what […]
The post Episode 162: Streamlining Marketing Tips For The Time Crunched Veterinary Digital Marketer appeared first on The Veterinary Marketing Podcast.
In Today’s Inbetweenisodes I share how you can access using the swipe up feature in Instagram Stories even when you don’t have over 10,000 followers!
The post Episode 161.5: How to Access Instagram’s Swipe Up Feature Under 10 Thousand Followers appeared first on The Veterinary Marketing Podcast.
Last week I started the 2 part Instagram marketing for your veterinary practice series and we went over using Instagram as a platform to have your ads on, the type of posts, your Instagram profile, creating engagement, and the types of content to be posting on your Instagram. Today we will be covering everything Instagram […]
The post Episode 161: Instagram Marketing For Your Veterinary Practice Part 2 appeared first on The Veterinary Marketing Podcast.
In Todays Inbetweenisode I share that there is a list of banned hashtags on Instagram! If you would like to see exactly which hashtags are banned you can find them here to avoid using them on your future posts. Be sure to listen and let me know if you have any questions, comments or need […]
The post Episode 160.5: How To Avoid Using Banned Hashtags On Instagram appeared first on The Veterinary Marketing Podcast.
Instagram is fast becoming one of the most popular social media platform with over 6 million story post every day it is pretty safe to say that it is one of the most used platform currently. In today’s episode, we are going to be talking about Instagram marketing for your veterinary practice. In part 1 […]
The post Episode 160: Instagram Marketing For Your Veterinary Practice appeared first on The Veterinary Marketing Podcast.
In Todays Inbetweenisode I give you 2 super useful tips for your Google ad words ads. Be sure to listen and let me know if you have any questions, comments or need help with anything!
The post Episode 159.5 2 Super Useful Tips For Your Google Ad Words Ads appeared first on The Veterinary Marketing Podcast.
We have come to the end of our 30-day marketing challenge! In part 4 of our 30-day marketing challenge, we cover the last step after you have completed your pre-work, have moved your client from the before state to after state using the before and after grid, have built awareness using your content and have […]
The post Episode 159: 30 Day Veterinary Practice Marketing Challenge Part 4 appeared first on The Veterinary Marketing Podcast.
In Todays Inbetweenisode I cover adding transcriptions to your videos and content and some transcribing software options. Be sure to listen and let me know if you have any questions, comments or need help with anything!
The post Episode 158.5 Adding Transcriptions On Your Videos appeared first on The Veterinary Marketing Podcast.
It’s week 3 of our 30-day marketing challenge! And we are now ready to get to work on ads. In part 3 of our 30-day marketing challenge, we cover the next step after you have completed your pre-work, have moved your client from the before state to after state using the before and after grid […]
The post Episode 158: 30 Day Veterinary Practice Marketing Challenge Part 3 appeared first on The Veterinary Marketing Podcast.
In Todays Inbetweenisode I cover how you can get the most out of Google ad words for your veterinary practice’s marketing. Be sure to listen and let me know if you have any questions, comments or need help with anything!
The post Episode 157.5 Getting The Most Out Of Google Ad Words For Your Marketing appeared first on The Veterinary Marketing Podcast.
Today in part 2 of our 30-day marketing challenge we cover the next step after you have completed your pre-work. For the next 4 weeks, we will be covering what you should be doing, how to grow your practice’s marketing, how to measure success, and how to make sure you are being successful in our […]
The post Episode 157: 30 Day Veterinary Practice Marketing Challenge Part 2 appeared first on The Veterinary Marketing Podcast.
In Todays Inbetweenisode I share some future changes coming to Facebook. Be sure to listen and let me know if you have any questions, comments or need help with anything!
The post Episode:156.5 Future Changes Coming To Facebook appeared first on The Veterinary Marketing Podcast.
Today is the start of the 30-day marketing challenge! For the next 4 weeks, we will be covering what you should be doing, how to grow your practice’s marketing, how to measure success, and how to make sure you are being successful in our 4 part series of setting your self up for extreme success […]
The post Episode 156: 30 Day Veterinary Practice Marketing Challenge Part 1 appeared first on The Veterinary Marketing Podcast.
In Todays Inbetweenisode I cover using Messenger marketing in your practice. You can use messenger marketing with either Facebook Or Instagram using many chat For more information visit veterinarymarketingpodcast.com/manychat
The post Episode 155.5 Messenger Marketing In Your Practice appeared first on The Veterinary Marketing Podcast.
In today’s episode, I talk about building a social media strategy of where you should be spending your time and where you should be divvying up your time. It is extremely important to be reaching customers on the channels you want to use to grow your business. whether that be Facebook, Instagram, Linkedin or any […]
The post Episode 155: Building A Social Media Strategy appeared first on The Veterinary Marketing Podcast.
In Todays Inbetweenisode I cover the sequencing of how you approach paid ads. Be sure to listen and let me know if you have any questions, comments or need help with anything!
The post Episode 154.5 Sequencing Paid Ads appeared first on The Veterinary Marketing Podcast.
Hiring is a very hot topic in the veterinary industry. A lot of veterinary practices are always looking for new vets or vet techs to hire some even for years and are facing trouble when it comes to hiring new talent for their veterinary practice. This week on the podcast we have a special guest […]
The post Episode 154 How To Market Your Practice Or Personal Brand For The Purpose Of Hiring with Jesse Thomason appeared first on The Veterinary Marketing Podcast.
Sometimes copywriting can be difficult because you don’t know what to say or how to say it. In Todays Inbetweenisode I cover a simple trick to improve your copywriting. Use a before and after grid in your copywriting to take your before who is your client and their feelings, thoughts, and concerns and use your practice […]
The post Episode 153.5 Improving Your Copywriting Using A Before & After Grid appeared first on The Veterinary Marketing Podcast.
Have you ever wondered how you should be following up with your clients or how often you should be following up and how you can retain your current clients at your practice? We cover some ways to help your practice run smoother with your follow ups and reminders Today on the podcast we have a […]
The post Episode 153: Vitus Vet’s Dr. Mark Olcott On Text Notifications, Push Notifications, And Post Cards In Your Marketing appeared first on The Veterinary Marketing Podcast.
In Todays Inbetweenisode I cover Google Data Studio. Google Data Studio is a tool you can use to compile reports and create dashboards of results and analytics all in one place and best of all its free!
The post Episode 152.5:Google Data Studio appeared first on The Veterinary Marketing Podcast.
If you have been listening to the podcast for a while you know I love paid ads! Paid advertising is something I believe every practice should be used for digital marketing. Paid ads are great because they are consistently scalable, are able to be turned on or off at any time, and measurable. Before you run any […]
The post Episode 152: How Much Should Your Veterinary Practice’s Ad Budget Be? appeared first on The Veterinary Marketing Podcast.
The crashes of both Instagram and Facebook recently really showed us how one day possibly these platforms could all of a sudden be gone! In Todays Inbetweenisode I share why it’s important to be using more than just one platform in your marketing.
The post Episode 151.5: Using Multiple Platforms For Your Marketing appeared first on The Veterinary Marketing Podcast.
In Todays Inbetweenisode I share a helpful tip on how you can increase your subscriber amount on Youtube. Adding a small piece of code to the channel description can help grow your Youtube channel.
The post Epiosde 150.5 Increasing Youtube Subscribers appeared first on The Veterinary Marketing Podcast.
Building an audience on Youtube can be a challenging thing but its most definitely worth it. With these few steps, you can help your new youtube channel grow and build your audience and even have your videos start ranking. In the final installment of our 3 part video marketing series, it’s all about using Youtube in your […]
The post Episode 150 USING VIDEO MARKETING IN YOUR VETERINARY PRACTICE PART 3 appeared first on The Veterinary Marketing Podcast.
In Todays, In betweenisode, I share some video editing software suggestions that are great to use for your video marketing videos Filmora wondershare is a great option for editing software. It is easy to use and also has a free trial! Adobe Premiere Pro is another awesome editing software For MAC users imovie is also another great option […]
The post Episode 149.5 Video Editing Softwares For Your Practice’s Videos appeared first on The Veterinary Marketing Podcast.
Which social media platform is your favorite to watch videos? Instagram, Facebook, or Youtube? In part 2 of the video marketing series, I cover using both Facebook and Instagram for video marketing When using either just one of these platforms or both ask yourself these few questions to help better understand what type of video content […]
The post Episode 149: Using Video Marketing In Your Veterinary Practice Part 2 appeared first on The Veterinary Marketing Podcast.
In today’s in-betweenisode we cover using the stories feature of both Facebook and Instagram for your veterinary practice. Instagram and Facebook stories feature is a great tool to use on your practices social media as they can provide a behind the scenes look into your practice. Add engagement with clients by enabling the messaging option to be able […]
The post Episode 148.5 Using Stories For Your Practice appeared first on The Veterinary Marketing Podcast.
Who doesn’t love watching videos? For the next 3 weeks, we will be talking all things videos in this 3 part series from the types of videos you make, what camera you use, which editing software to use, and which social media platform to put your videos on. Video Marketing is becoming an increasingly popular […]
The post Episode 148: Using Video Marketing In Your Veterinary Practice appeared first on The Veterinary Marketing Podcast.
Digital Marketing can be confusing to figure out sometimes with what to measure and when to measure it. In today’s in-betweenisode I share a helpful tip to help simplify your veterinary practices digital marketing. Ask yourself these 2 simple questions. What is your objective? and What Is your end goal. Taking your end goal and breaking it down […]
The post VMP 147.5 Simplifying Your Practices Digital Marketing appeared first on The Veterinary Marketing Podcast.
In today’s episode, I go over 7 important questions to help make your marketing clearer. A common problem I often see in veterinary practices is that they will talk about their practice in a way that makes sense to them but really fails to show clients what the actual benefits of their practice are. These 7 questions will […]
The post Episode 147: 7 Important Questions To Help Clarify Your Marketing Messaging appeared first on The Veterinary Marketing Podcast.
What would you do if your social accounts got disabled? You need to think about this because it could happen! Don’t get relying on only one channel to drive your practice’s growth!
The post VMP 146.5 Diversifying Your Traffic Sources appeared first on The Veterinary Marketing Podcast.
Are you using Google My Business for veterinary practice? Today I go over Google My Business for the first time on the podcast and share with you 4 awesome new features Google My Business offers that can help your veterinary practice grow. Google My Business is a great tool to use in your practice’s marketing to get more […]
The post Episode 146: 4 Google My Business Features To Help Your Practice Grow appeared first on The Veterinary Marketing Podcast.
Is your marketing successful? A common problem I face when talking with other practices is that they often say marketing isn’t working for them. But the truth is that they just are not measuring their metrics correctly. Today’s episode I go over how to tell if your practices digital marketing is successful or not, and how to […]
The post Episode 145: How To Tell If Your Digital Marketing Is Successful And Ways To Improve It. appeared first on The Veterinary Marketing Podcast.
In today’s inbetweenisode we cover paid traffic for your veterinary practice and how to optimize your ads to get them to perform the best they can. So often when I’m working with veterinary practices whether they’re using adwords express, Facebook ads or Instagram ads, one thing I consistent see them do is run automatic placements. Automatic placements […]
The post VMP 144.5: A Quick Tip To Help You Get More Out Of Your Ads appeared first on The Veterinary Marketing Podcast.
Happy New Year! With the new year here we can expect some changes in the digital marketing world and 2019 is going to be a great year for marketing for your veterinary practice. I go over the 3 marketing trends that will help the growth of your veterinary practice this year. I also share some predictions […]
The post Episode 144: 3 Marketing Trends And Predictions To Help Your Prcatice Grow In 2019. appeared first on The Veterinary Marketing Podcast.
In today’s mini episode of the veterinary marketing podcast, we cover setting up standard conversions on Facebook to increase conversions. Standard conversion events are really simple to use and you benefit from Facebook’s algorithms to optimize your campaigns. Smart “machine learning algorithms are becoming more and more useful in digital marketing, and because of this, it is important […]
The post VMP 143.5: Use Standard Conversion Events To Get More Out Of Small Budgets appeared first on The Veterinary Marketing Podcast.
2018 was a really crazy year for marketing! There was so much volatility, loss of engagement on platforms and crazy changes that took place. In total, I managed just over 240,000 in ad spend on Facebook and just over 260,000 in ad spend on AdWords, and quite a bit of that being veterinary practice’s ad […]
The post VMP 143: The Biggest Marketing Lessons I learned In 2018 appeared first on The Veterinary Marketing Podcast.
Ads are difficult for a lot of veterinary practices, and it makes sense. Ad platforms can be confusing, and often when you’re working in a practice, you’re really close to the offers and content, so it can be hard to figure out the best ways to reach and target your clients or prospective clients. In […]
The post VMP 142: How To Make Ads Work For Your Veterinary Practice appeared first on The Veterinary Marketing Podcast.
In this in-between episode, I cover why it is time to get started with business manager for your veterinary practice instead of normal ads manager. Business manager now helps you use custom audience tools that make your Facebook marketing more effective. For more on how to create and manage your Facebook Business Manager account go […]
The post VMP 141.5: Is It Time To Start Using Business Manager? appeared first on The Veterinary Marketing Podcast.
If you listened to episode 140, you might have gotten the feeling that I was a bit down on Facebook or Instagram. While I do think that it is BEYOND important to diversify your traffic streams and have different methods of generating clients online, Facebook and Instagram have been doing amazing work to update their […]
The post VMP 141: New Updates To Facebook & Instagram To Help You Grow Your Veterinary Practice appeared first on The Veterinary Marketing Podcast.
In this week’s short episode I cover how to help veterinary practices get more out of your email marketing. In this short episode here’s what I suggest you think about before you send out that email: What do you want the reader’s call to action be? What is the action you’re looking to compel the reader […]
The post VMP 140.5: How To Make Your Veterinary Practice’s Emails Work Better appeared first on The Veterinary Marketing Podcast.
Social media is INSANELY important, I love it, but it isn’t the only way to get new clients. With the fast changing landscape of digital marketing, social media has become one of the easiest ways to generate new clients, but I see some really big changes coming to that. In today’s episode, we talk about […]
The post VMP 140: Why You Need To Be A Multi-Channel Marketer For Your Veterinary Practice appeared first on The Veterinary Marketing Podcast.
This is the first in-between episode where I give you a quick, easy and effective marketing tip to use to help market your veterinary practice. In this first episode, I cover a copywriting formula that can help you with your social media posts, emails or anywhere else that you’re trying to write persuasive copy to […]
The post VMP 139.5: A Quick Copy Writing Formula To Help Your Veterinary Practice’s Marketing appeared first on The Veterinary Marketing Podcast.
There are only a few things that I know without a doubt are going on in your veterinary practice. First, you are almost certainly understaffed or at the very least, extremely busy. Time is at a premium and this makes it difficult to think about running marketing campaigns, setting up email autoresponders or get to […]
The post VMP 139: Dr. Joy Fuhrman On How To Use Your Practice Software To Grow Your Practice appeared first on The Veterinary Marketing Podcast.
Success in your veterinary practice’s digital marketing comes down largely to one single skill. Can you create offers that your clients want and need, and can you drive your clients and prospective clients into your practice? If you’ve been having trouble trying to determine whether or not your veterinary practice’s marketing is getting ROI, it […]
The post VMP 138: How To Create Offers For Your Veterinary Practice appeared first on The Veterinary Marketing Podcast.
In today’s episode, we have an awesome guest, Danielle Lambert. We dive into how to build a personal and business brand in the veterinary industry and this episode is full of gold! If you have been hiding under a rock and don’t know Danielle yet, she is the Snout School founder, an international speaker, and […]
The post VMP 137: Danielle Lambert on Building Personal and Business Brands appeared first on The Veterinary Marketing Podcast.
Most of the client communication tools these days are done by sending out mass messages. Email marketing, Facebook posts, Instagram posts, and on and on. These are great platforms for reaching clients at scale, but it is tough to create a message for everyone, by default you have to leave people out. The benefit of […]
The post VMP 136: Marketing Tools To Help You Scale The Unscalable appeared first on The Veterinary Marketing Podcast.
Your best clients and prospects are the ones who actually come into your practice right? I know, it is a really groundbreaking concept but it is true. We talk about how to attract new clients all the time on the podcast, but sometimes we forget to focus on working on in-practice marketing. In today’s episode, […]
The post VMP 135: How To Turn Your Waiting Room Into A Marketing Opportunity appeared first on The Veterinary Marketing Podcast.
In today’s episode, we cover some often overlooked targeting options for Google Adwords. I also explain Youtube’s onsite director, where you can get a free 30-second commercial that is professionally made, Click Here For This. I’ve spoken tons about custom audiences and retargeting audiences on Facebook, but haven’t spoken much about Adwords. Many of the […]
The post VMP 134: New Adwords Targeting & Audiences For Veterinary Practices appeared first on The Veterinary Marketing Podcast.
Chatbots are back!!! Everyone stop what you’re doing and go to Manychat.com and authorize the app for your veterinary practice now! Seriously, go and do it, it is free to sign up. Earlier this year, Facebook froze the chatbots for new users, so unless you had already signed up for Manychat or a similar program you […]
The post VMP 133: Chatbots 2.0, How To Use Conversation To Grow Your Veterinary Practice appeared first on The Veterinary Marketing Podcast.
In the previous two episodes of the podcast we talked about first if you should start a podcast for your veterinary practice and then we talked about the technical nuts and bolts how to start a podcast. In today’s episode, I talk about the best ways to get your podcast out there. Podcasts work great […]
The post VMP 132: How To Distribute Your Podcast appeared first on The Veterinary Marketing Podcast.
So you’ve decided that podcasting would help your veterinary practice, or maybe you haven’t, in that case, it is important you listen to part 1 of this podcasting series, you can listen here: Should You Start A Podcast For A Veterinary Practice. Once you figure out what your podcast is about and that you’re going to […]
The post VMP 131:The Tools To Help Create A Podcast For Your Veterinary Practice appeared first on The Veterinary Marketing Podcast.
Have you ever thought about starting a podcast? I’ve spoken to a lot of veterinarians who have said they’ve been thinking about starting one for a while, so I figured I’d help them out. This episode is the first in a series on how to create a podcast for your veterinary practice. In this episode, […]
The post VMP 130: Should You Start A Podcast To Market Your Veterinary Practice? appeared first on The Veterinary Marketing Podcast.
Today’s episode is very important if you use Facebook for your veterinary practice’s marketing efforts. Back in January, the massive drop off in organic reach happened but that is only the beginning. There have been massive changes that have been happening in the paid ads department as well with Facebook. If you have been noticing […]
The post VMP 129: How To Use Facebook For Your Veterinary Practice in 2018 appeared first on The Veterinary Marketing Podcast.
Youtube is a beast of a platform. It is the second largest search engine and nearly 5 billion videos get viewed… EVERY DAY. Why is youtube so hard for veterinary practices to use tactfully then? If you’ve tried out youtube for your veterinary practice, you’ve probably felt some frustration, and in today’s episode, we talk […]
The post VMP 128: How To Use Youtube to Grow Your Veterinary Practice appeared first on The Veterinary Marketing Podcast.
Adwords are a no-brainer for nearly every veterinary practice. Your clients and potential clients are out there searching right now for veterinary services all you have to do is get your ads out there in front of the right target market. In fact, if you are slow or having trouble getting people in the door, […]
The post VMP 127: Quick And Easy Tips To Improve Your Veterinary Practice’s Adwords Results appeared first on The Veterinary Marketing Podcast.
In today’s episode I cover custom audiences, one of the most important ad tools that you can use to grow your veterinary practice’s marketing work even better. In marketing you have really only 2 parts to put together, you have the offer/product/content and you have the audience. The audience is very important because it makes […]
The post VMP 126: How To Use Custom Audiences To Make Your Facebook Marketing Work Better appeared first on The Veterinary Marketing Podcast.
Mobile marketing is becoming more important than ever because of changes that are happening to social media platforms, search engine algorithms and increasing ad prices. Today we have Dr. Stacee Santi from Vet2Pet on the podcast to discuss how she has designed an app to help increase client compliance in practice. It is a great […]
The post VMP 125: Stacee Santi Founder of Vet2Pet on How To Use A Mobile App To Grow Your Practice appeared first on The Veterinary Marketing Podcast.
In today’s episode, I talk about something that I see happen all the time. A veterinary practice puts out a piece of content and they expect it to everything from getting likes, shares, and comments to also converting new potential clients who walk in the door. I wish I had some type of marketing that […]
The post VMP 124: Are You Doing Swiss Army Knife Marketing? appeared first on The Veterinary Marketing Podcast.
Today’s episode comes after Facebook’s January 11, 2018, business page algorithm update news. This is some really big news for all businesses who use Facebook to reach their customer base. I cover what I think this algorithm change means for veterinary practices and I cover why I think you shouldn’t completely panic. The bad news […]
The post VMP 123: Does Digital Marketing Still Work For Your Veterinary Practice? appeared first on The Veterinary Marketing Podcast.
Happy New Year everyone! 2018 is here, and this is going to be a great year for digital marketing, or at least it can be! Today we’re going to cover 5 tips that will help you to make this your veterinary practice’s best year yet! Since starting the podcast, it is amazing to see all […]
The post VMP 122: 5 Tips To More Successful Marketing For Your Veterinary Practice in 2018 appeared first on The Veterinary Marketing Podcast.
Click Here To Listen Now. I’m sure you already know that reviews are important! Reviews can really help to make or break your online presence and I’m sure you’ve felt the impact of reviews on your practice. On this week’s episode, I talk with Adam Greenbaum, founder, and CEO of whiskercloud.com about reviews. One of […]
The post VMP 121: Reviewing Veterinary Reviews With Adam Greenbaum appeared first on The Veterinary Marketing Podcast.
How do you turn your digital marketing into actual clients that come into your veterinary practice? That is the question that we’re going to cover in today’s episode with guest Dr. Andy Roark. Andy has done an incredible job of turning his digital community into an actual community of people who attended his conference Uncharted. […]
The post VMP 120: Dr Andy Roark On Event Marketing & How To Build An Online Community appeared first on The Veterinary Marketing Podcast.
Paid ads are key to creating a scalable and sustainable way to drive new clients to your veterinary practice. In today’s episode, we cover whether you should be paying to distribute your content and offers (spoiler alert you absolutely should.) One of the first things I think you should consider about the digital marketing landscape is […]
The post VMP 119: Where Should You Be Running Ads For Your Veterinary Practice? appeared first on The Veterinary Marketing Podcast.
In may I had the opportunity to go speak at Dr. Andy Roark’s conference called Uncharted in Greenville South Carolina on April 7-9. This conference was amazing and it was also my first experience in speaking. Not only did I have a great time meeting a bunch of people who have been listeners to the […]
The post VMP 118: Biggest Marketing Pieces Of Advice From Uncharted appeared first on The Veterinary Marketing Podcast.
This week I’m very excited to have Dr. Belinda Parsons on the podcast. Dr. Belinda is in the running to become the next Bondi vet, which is a really big deal! In today’s episode we talk about how Dr. Belinda uses social media to grow her personal brand. I think there are so many things […]
The post VMP 117: How To Build A Personal Brand With Dr. Belinda appeared first on The Veterinary Marketing Podcast.
I think I’ve found my new favorite tool! This week’s episode I dive into how to use Chatbots to engage your Facebook audience like never before. I don’t like to sound hypey, but I think this is one of the best things to come to Facebook so far. If you haven’t noticed, Facebook has been […]
The post VMP 116: How To Use Chatbots To Grow Your Practice On Facebook appeared first on The Veterinary Marketing Podcast.
In case you didn’t know, I love email! You should love email too! Email is a great tool to communicate with clients for a bunch of reasons. First, it is media that you actually own, which is so important in the current digital marketing landscape where algorithm updates and platform policy changers can make your […]
The post VMP 115: 9 Super Simple Email Tricks To Boost Your Email Open Rate appeared first on The Veterinary Marketing Podcast.
Where do I start? That is the biggest most complicated question I get from people who listen to my podcast, and the answer is…it depends. Sorry there is not a blanket answer because everyone is in a different spot when it comes to their practice’s marketing. In this week’s episode though, I try to give […]
The post VMP 114: What Aspects Of Marketing Should You Focus On First? appeared first on The Veterinary Marketing Podcast.
In today’s episode we have a guest, Adam Greenbaum from Whiskercloud.com. He was on just recently on episode 108, but since that episode he’s been hard at work compiling tons of data, and the results he found were staggering. One thing that Adam has the ability to do is to take all of the data […]
The post VMP 113: Is Your Veterinary Practice’s Website Costing You Clients? Adam Greenbaum Tells Us What Kills Sites appeared first on The Veterinary Marketing Podcast.
Have you ever felt stuck in your practice’s marketing? Maybe you’re not quite sure what approach you should take with a post, or an ad or maybe you have no clue what you should be doing as a post. In today’s episode I cover how to approach marketing so that you don’t ever wonder what […]
The post VMP 112: How To Simplify Your Veterinary Marketing For More Success appeared first on The Veterinary Marketing Podcast.
I’m so excited to have Dr. Cody Creelman back on the podcast in this week’s episode. Cody has been on the podcast 3 other times which has some great topics that we’ve covered, but today’s episode is one of m favorites for sure! Since the last time Cody has been on, Cody has started an […]
The post VMP 111: Dr. Cody Creelman on The Lessons From Vlogging after over 3 Million Views appeared first on The Veterinary Marketing Podcast.
Veterinary practices have so much work to do, and often times marketing falls to the back of the list. What most people who teach marketing say to do is to be everywhere and that you need to be doing all kinds of marketing activities to keep up with the times so that you can stay […]
The post VMP 110: How To Grow Your Practice With Minimum Viable Marketing appeared first on The Veterinary Marketing Podcast.
Today’s interview is a great one! Whether you own a practice or run the marketing for your veterinary hospital there is a lot of very practical info for you. This week we are luck enough to have DVM and Practice owner Dr. Rachel Kuhn-Siegel on to talk about her experience with Google Adwords. Here is […]
The post VMP 109: How Dr. Rachel Kuhn-Siegel Is Using Adwords To Grow Her Veterinary Practice appeared first on The Veterinary Marketing Podcast.
SEO is one of those terms that is thrown around all the time, but most people do’t actually know what it is or what goes into it. In today’s episode we have Adam Greenbaum as a guest, the Founder and Owner of WhiskerCloud.com a custom website developer, among other digital marketing services, that builds beautiful […]
The post VMP 108: SEO For Your Veterinary Practice With Adam Greenbaum & WhiskerCloud appeared first on The Veterinary Marketing Podcast.
In today’s episode we have a very special guest that I am really excited about, Dr Brett Beckman! Today we cover all kinds of topics related to growing your practice. Today’s episode is definitely different from other episodes because we dive into not only marketing concepts but business concepts as well. If you haven’t heard […]
The post VMP 107: Dr Brett Beckman on How Veterinary Dentistry Can Help Your Practice appeared first on The Veterinary Marketing Podcast.
How much are you spending on your veterinary practice’s advertising a week? I know a lot of practices whose digital marketing budget and spend is $0 right now! In today’s episode I cover the specific plan that I would implement if someone asked me how I would spend $100 to market their practice. This episode has […]
The post VMP 106: The $100 Per Week Veterinary Marketing Plan appeared first on The Veterinary Marketing Podcast.
Today’s episode is all about marketing opportunities that arise on a daily basis. The idea in today’s episode is that there is always something great going on around you to create awesome, relevant, entertaining and engaging content and offers. What brought on this episode is a lot of practice have been doing a great job at […]
The post VMP 105: How To Use Opportunity Marketing In Your Veterinary Practice appeared first on The Veterinary Marketing Podcast.
This week’s episode is a special one for two reasons, first we have Dr. Sue The Cancer Vet on the podcast. Dr. Sue Ettinger is a veterinary cancer specialist, speaker, author & radio co-host focused on early detection & helping pets live longer & live well. You can see her on Facebook and on www.DrSueCancerVet.com […]
The post VMP 104: Specialty Veterinary Marketing With Dr. Sue The Cancer Vet appeared first on The Veterinary Marketing Podcast.
Conversion can be especially tricky for veterinary practices. When you have a practice website and mesh it together with all the social media, it can be difficult to turn that attention and traffic into actual clients. In this episode I cover some best practices that will help you to increase conversion. Anytime that you can […]
The post VMP 103: The Conversion Checklist To Increase Conversion At Your Veterinary Practice appeared first on The Veterinary Marketing Podcast.
This week, I’m extremely excited to have Dr. Jessica Vogelsang as a guest on the podcast. I am a huge fan of Dr. Jessica Vogelsang’s content. Not only does she create great content, but she does it consistently. Today we talk about how she got started creating content, how she started on social media and […]
The post VMP 102: An Interview With Dr. Jessica Vogelsang On Content Creation, Marketing And More! appeared first on The Veterinary Marketing Podcast.
Want your social media marketing to be more effective? This episode is for you and it is on a topic that is near and dear to my heart. Social media is amazing today because it gives you the same tools that Billion dollar corporations have at their disposal. So how do you use social media […]
The post VMP 101: How To Master Native Conversions And Increase Your Social Media ROI Like Crazy appeared first on The Veterinary Marketing Podcast.
In this episode I cover some of the biggest lessons I’ve learned in starting and launching a podcast for almost two years. I want to take some time and just say thank you. Thank you for listening, thanks for the great feedback, and thanks for letting an outsider become a part of your industry. When […]
The post VMP 100: The Biggest Lessons That I’ve Learned From 100 Episodes of Podcasting appeared first on The Veterinary Marketing Podcast.
This is going to sound crazy, but I seriously believe that livestreaming is the most effective marketing strategy that you can do right now for your veterinary hospital. Live streaming has been around for quite a while, initially Meerkat and Periscope were the only options, but Facebook has rolled it out to everyone. In today’s […]
The post VMP 099: Livestreaming Your Way To Client Engagement At Your Veterinary Hospital appeared first on The Veterinary Marketing Podcast.
If you take a look at the past episodes I usually talk about activities that you should try out or things to do, today is a little different! In this episode I cover things that you should stop doing in your veterinary hospital’s marketing that will help you to be a better marketer. I think […]
The post VMP 098: 8 Things To Stop Doing To Do More Effective Marketing For Your Veterinary Hospital appeared first on The Veterinary Marketing Podcast.
Discounting can be quite a trap. If you use discounting in your practice too much, you’ll attract clients who only care about price. Competing only on price is a difficult, especially if the digital marketing that you are doing is centered around discounts because it usually attracts the kind of clients you are not looking […]
The post VMP 097: How To Attract Clients With Digital Marketing Without Discounts appeared first on The Veterinary Marketing Podcast.
Is your marketing working for your practice right now? This is a key question that you should be asking yourself every time you create a piece of content, an ad or anything for your brand using digital marketing. The good news is digital marketing is easier than ever to measure and track, but are you […]
The post VMP 096:Is Your Veterinary Practice’s Marketing Working? Metrics You Should Be Tracking appeared first on The Veterinary Marketing Podcast.
I hear it all too often that practices say they just aren’t getting value from the work they they are doing on Facebook. In today’s episode, I cover why I think most practices aren’t getting the conversion they want, it is because they are stuck in the facebook “friendzone”. Maybe you create really great content, […]
The post VMP 095: How To Make Facebook More Effective For Your Veterinary Practice appeared first on The Veterinary Marketing Podcast.
One of the biggest problems I see with veterinary professionals face is that they have so many things to do that getting marketing done is sometimes difficult. It totally makes sense too, veterinary hospitals deal with so much and often times the person doing the marketing has a ton of other work to do as […]
The post VMP 094: Marketing Tricks & Tips For The Time Crunched Veterinary Marketer appeared first on The Veterinary Marketing Podcast.
Who wouldn’t want more referrals to their veterinary practice? In today’s episode, I cover strategies that will help you to create referral partners who can help create new clients in your practice. The strategies I cover will work if you are a standard small animal practice or if you’re a specialty practice. The first step […]
The post VMP 093: How To Create Referral Partners For Your Veterinary Practice Using Digital Marketing appeared first on The Veterinary Marketing Podcast.
Ongoing Email Sequences Your Veterinary Practice Needs To Be Using Last week in episode 91 we discussed how to set up the relationship with your clients and potential clients with email. This week we talk about how to continue the relationship and deliver on the expectations you set up in your introduction email. Setting up […]
The post VMP 092: Email Marketing For Your Veterinary Practice Part 2 appeared first on The Veterinary Marketing Podcast.
The introduction can be one of the most important emails that your veterinary practice sends out, and today we cover all the elements and things to consider when you are creating your welcome emails. This is the first part of at least a 3 part series on emails that every veterinary hospital needs. Most veterinary […]
The post VMP 091: Email Marketing Every Veterinary Practice Needs Part 1 appeared first on The Veterinary Marketing Podcast.
Every veterinary hospital needs to be running paid digital marketing campaigns because it is the best way to bring new clients into your veterinary hospital. There are so many parts to every ad campaign though that it is a good idea to have a checklist to run through each of the components of the ads […]
The post VMP 090: The Complete Veterinary Paid Ad and Content Checklist appeared first on The Veterinary Marketing Podcast.
I am amazed at how fast new marketing features and platforms are coming out this year. New features and updates are coming to social media platforms and ad platforms faster than ever! Sometimes I wonder how anyone can possibly keep up with all of these changes, and I love spending time using and testing new […]
The post VMP 089: 3 New Ways To Connect With And Engage Clients On Facebook appeared first on The Veterinary Marketing Podcast.
In today’s episode we’re going to be covering a really practical way to take your best performing pieces of content and then making it even better. By applying what we talk about today you should be able to take content that is getting organic traffic, optimize it so that it hopefully ranks better, analyze the […]
The post VMP 088: How To Recycle Your Veterinary Practice’s Best Content To Attract More Clients appeared first on The Veterinary Marketing Podcast.
Marketing is both an art and a science. Sometimes you’ll put together a piece of content or an ad and you think that it is going to be massively successful, but then once it gets out in front of your clients it bombs. What makes an ad, a piece of content or an email work? […]
The post VMP 087: How To Run Split Tests On Your Veterinary Practice’s Marketing appeared first on The Veterinary Marketing Podcast.
On this week’s episode I was able to interview Dr. Michael Berman from Animal Hospital At Grayhawk, in Scottsdale AZ. Dr. Berman has been able to save over $15,000 a year by removing a couple of expensive marketing services from his practice and doing them on his own. Dr. Berman and his wife Dr. Kitchen […]
The post VMP 086: How One Dr. Michael Berman Is Saving Thousands Of Dollars A Year By Taking Control of His Veterinary Practice’s Marketing appeared first on The Veterinary Marketing Podcast.
On this week’s episode, we continue on the two part series of getting back to the basics. Last week we spoke about how to approach marketing and some general principles that will help you to get a really good foundation for what you’re doing. In this week we talk more about the tactics and ways […]
The post VMP 085: Digital Marketing 101 Part 2 Marketing Tactics That Will Make You A Better Marketer At Your Veterinary Practice appeared first on The Veterinary Marketing Podcast.
I was talking with several listeners of the podcast this week and I got some recurring feedback. They were saying how they love the podcast but it has some content that is really advanced and then it dawned on me. I’ve never done an intro to marketing episode. Having a strong foundation is one of […]
The post VMP 084: Digital Marketing 101 Part 1 Marketing Principles That Will Make You A Better Marketer At Your Veterinary Practice appeared first on The Veterinary Marketing Podcast.
Writing can be tricky, especially if you have a veterinary hospital to run. What are you supposed to write about? Thinking about the entire process can be exhausting. Writing is very important, you need it for content, email sequences, ads, web pages and basically any piece of content that your clients and potential clients will […]
The post VMP 083: Writing Formulas That Will Help You Create Better Content For Your Veterinary Hospital appeared first on The Veterinary Marketing Podcast.
I am always on the lookout for new helpful tools that will allow me to market better. The three tools that I talk about in today’s episode will absolutely help simplify and enhance your marketing execution so that you can really grow by leaps and bounds this year. When I talk about marketing I really […]
The post VMP 082: 3 Amazing New Tools To Help You Market Your Veterinary Hospital appeared first on The Veterinary Marketing Podcast.
Dr. Braden Collins from Bunbury Vets in Bunbury, Western Australia is on the show to talk about how he uses Facebook to drive massive amounts of engagement in his veterinary practice. Dr. Collins originally reached out after having listened to the show and I quickly became a fan of his marketing. Braden uses Facebook really effectively […]
The post VMP 081: Interviewing Dr. Braden Collins On How To Use Facebook To Get Good PR appeared first on The Veterinary Marketing Podcast.
Creating content and ads can be difficult enough without having to go through all the extra work of adding tracking pixels into the equation. Google’s new tag manager is going to simplify some of the most important but complicated aspects of digital marketing. One of the things that I fail to do most often that I […]
The post VMP 080: How To Use Google Tag Manager To Simplify Your Veterinary Marketing appeared first on The Veterinary Marketing Podcast.
Today’s episode is the last part in the 4 part series on how to give your veterinary hospital a total marketing makeover and how to make this year your veterinary practice’s best year ever. Today’s episode we specifically cover how to know that your marketing is working and that you are executing well. Creating an […]
The post VMP 079: Give Your Veterinary Hospital A Total Marketing Makeover Part 4 appeared first on The Veterinary Marketing Podcast.
Today’s podcast is part 3 in my series on how to give your veterinary hospital a total marketing makeover so that you can create systematic growth. If you haven’t listened to part 1 or 2 be sure to go back and listen to them because each is very important for having your best year yet! […]
The post VMP 078: Give Your Veterinary Hospital A Total Marketing Makeover Part 3 appeared first on The Veterinary Marketing Podcast.
Happy New Year Everyone! So in Last week’s episode we talked about how to figure out yourself, your veterinary hospitals marketing, set baselines for metrics and more. If you haven’t listened to that episode be sure to do that because it is definitely the important first step in seeing improvement in your marketing this year. […]
The post VMP 077: Give Your Veterinary Hospital A Total Marketing Makeover Part 2 appeared first on The Veterinary Marketing Podcast.
The new year is upon us, and today is the last Monday of the year! In honor of the new year, and because people often times want to set new goals and resolutions in the new year I have decided to do a four part series on how to give your veterinary hospital a complete […]
The post VMP 076: Give Your Veterinary Hospital A Total Marketing Makeover Part 1 appeared first on The Veterinary Marketing Podcast.
This has been an amazing year, and although there is still 1 more episode that will be released I thought it would be a good idea to go back and take a look at some of the best lessons that I learned in marketing as well things that I learned from interview all the amazing […]
The post VMP 075: The Biggest Lessons I Learned Marketing In 2015 appeared first on The Veterinary Marketing Podcast.
I hear a lot of times that veterinary practices have a difficult time telling if their marketing actually produces a positive return on investment. When I hear that I figure that their marketing likely isn’t directing specifically at an offer or a lead magnet. This week I cover how to create offers at your veterinary […]
The post VMP 074: How To Create Offers For Your Veterinary Practice appeared first on The Veterinary Marketing Podcast.
If you’re ever considering building your own website or having a developer create a website for you I think that WordPress is a great option for you and your veterinary hospital. WordPress, for those of you who don’t know, is an online, open source website creation tool written in PHP. In plain terms, it is likely […]
The post VMP 073: The Best WordPress Plugins To Help You Market Your Veterinary Practice appeared first on The Veterinary Marketing Podcast.
Today’s episode is going to be a little bit advanced, but stick with me here, I think it is really worth the effort to at least understand the marketing concepts that we’re going to be talking about. In fact, I think that the subject of today’s podcast is likely the best opportunity that there is […]
The post VMP 072: How Pixels Can Grow Your Veterinary Practice appeared first on The Veterinary Marketing Podcast.
One of the most common questions I get from veterinary professionals is, “Is my website good enough?” It can be difficult to know when it is time to redo your site, especially if you don’t know anything about programming or building websites. That is what this episode is all about, how do you go about […]
The post VMP 071: Q&A With A Web Developer On How To Get Your Veterinary Website The Way You Want It appeared first on The Veterinary Marketing Podcast.
Have you ever really thought about why you are creating a piece of content or specific ad? You likely have a desired end result like having someone read an article, share, comment, like or click but do you sit and actually think about what the person on the other end is experiencing? In this week’s […]
The post VMP 070: How To Find The Right Audience For Your Veterinary Marketing appeared first on The Veterinary Marketing Podcast.
I’m a huge fan of email marketing, and I hope that you and your practice are collecting emails. If you aren’t collecting emails that should absolutely be where you start. A couple of reasons that I absolutely love emails is because for one, you own the list. No one can take away the emails that […]
The post VMP 069: 5 Automatic Email Sequence Your Veterinary Practice Needs To Be Using appeared first on The Veterinary Marketing Podcast.
Unless you’re a full time marketer, you probably haven’t thought too much about where you are getting traffic from, but you should be! There will always be new ad platforms, social media channels and websites to drive relatively cheap traffic from, but which site should you drive traffic from? Where are your best potential clients […]
The post VMP 068: How To Find The Right Traffic Sources To Get New Clients At Your Veterinary Practice appeared first on The Veterinary Marketing Podcast.
On this week’s episode I have a special guest, Dr. Caitlin DeWilde, the founder of TheSocialDVM.com and we cover social media marketing for your veterinary practice. Dr. DeWilde has great insight because she is a DVM as well as a social media expert and so she understands the time and financial constraints that practices face […]
The post VMP 067: Dr. Caitlin DeWilde, The Social DVM on How To Manage Your Practice’s Social Media appeared first on The Veterinary Marketing Podcast.
Any time that there is a new way to generate new clients at your veterinary practice is good news! This week, Facebook released their new lead generation ad type and I think this is big news for your veterinary practice’s marketing. In this week’s episode I break down some new changes that Facebook has released […]
The post VMP 066: New Ads That Will Help Generate New Clients At Your Veterinary Practice appeared first on The Veterinary Marketing Podcast.
One of my favorite things about Marketing is that you have the ability to choose who you work with and who you attract to your digital marketing pieces. I bet it isn’t said too often but you can choose who you work with and what kind of clients come to your practice. I am sure […]
The post VMP 065: How To Define Your Veterinary Practice’s Ideal Client appeared first on The Veterinary Marketing Podcast.
Digital marketing is changing faster than ever! It is crazy, but also really exciting because I feel like we’re in the golden age of marketing. Highly sophisticated marketing tools and techniques are available to everyone now, if you are able to keep up to date, which is what this week’s episode is for. There have […]
The post VMP 064: 3 New Digital Marketing Updates You Need To Check Out appeared first on The Veterinary Marketing Podcast.
Have you ever though about what actually matters when you are doing content marketing, or direct response marketing? I hear practices tell me all the time, “we’ve tried that (insert marketing platform) and it doesn’t work”, but what does that actually mean? In this week’s episode I try and help you determine what kind of […]
The post VMP 063: How To Identify Marketing Data That Actually Helps Grow Your Veterinary Practice appeared first on The Veterinary Marketing Podcast.
One thing that I keep seeing over and over with the veterinary industry is that everyone has TONS on their plate. It shouldn’t really be a suprise with as much work as a veterinary hospital sees that there simply isn’t time for marketing activities like content creation. On this week’s episode I go over how […]
The post VMP 062: How To Create Your Veterinary Marketing Dream Team appeared first on The Veterinary Marketing Podcast.
If you’ve been watching any financial news at all you’ve probably been feeling pretty nervous. Financial Pundits are saying that we’re in a buble or that we’re heading for a correction. Well if you remember the last time this happened in 2008 you probably recall that things slowed down a lot. From what I’ve been able […]
The post VMP 061: How To Market Your Veterinary Practice In Any Economy appeared first on The Veterinary Marketing Podcast.
I’ve had Danielle on the podcast now 4 times, and I always enjoy our interviews because Danielle is a great practitioner of what she preaches. She has the unique perspective of being a practice manager as well as an amazing marketer so she is able to share some great insight. In this week’s episode we […]
The post VMP 060: What’s Working In Veterinary Social Media With Danielle Lambert from SnoutSchool.com appeared first on The Veterinary Marketing Podcast.
In this week’s episode, I talk with Dr. Mark Olcott, co founder and CEO of Vitus Vet. Dr. Olcott has a really unique background in veterinary medicine and has worked in all kinds of practices. We discuss content marketing, using segmentation in content marketing to how to use mobile apps in your veterinary practice. Dr. […]
The post VMP 059: Dr. Mark Olcott on How To Use Vitus Vet To Market Your Practice appeared first on The Veterinary Marketing Podcast.
Disney is one of my favorite brands because they have some of the most amazing marketing out there. Not only is their marketing amazing but they consistently put out the amazing content. In today’s episode, I break down how you can apply some of the same principles that they use in their content and their […]
The post VMP 058: How To Market Your Veterinary Practice Like Disney appeared first on The Veterinary Marketing Podcast.
Consumers in general are getting to expect more instant gratification. People want access now! From Uber to Amazon’s same day delivery service the way that clients are interacting with brands and companies is becoming ever more on demand. Vet24Seven ads a level of on demand interaction that I think clients are going to be looking […]
The post VMP 057:Market Your Practice With Live Veterinary Consultations Via The Vet24Seven App appeared first on The Veterinary Marketing Podcast.
I have heard so many times from people, “I’ve tried Facebook ads for my practice, and the don’t work, so I’m not going to waste money there”. But if I asked them why it didn’t work they wouldn’t be certain what wasn’t working. One thing you can be certain of is that if you’re going […]
The post VMP 056: How To Troubleshoot Your Veterinary Practice Ads When They Aren’t Working appeared first on The Veterinary Marketing Podcast.
Creating content that moves people to take action might be the most valuable skill anyone could have, and in this week’s episode I’ll be covering the basics of copywriting so that you can help turn more of your traffic into actual paying clients. Copywriting is the art and science of writing copy (words used on web […]
The post VMP 055: How To Write Copy That Converts Traffic Into Clients For Your Veterinary Practice appeared first on The Veterinary Marketing Podcast.
Have you ever wanted to hire an advertising company, or maybe you’ve gotten phone calls from someone claiming to be a local advertising specialist and wondered if you should hire them? Deciding who to hire to do your digital marketing can be very difficult, especially if you not even sure what they’ll be doing. In […]
The post VMP 054: How To Avoid Hiring A Bad Advertising Company For Your Veterinary Practice & The Red Flags To Look Out For. appeared first on The Veterinary Marketing Podcast.
Helping clients feel like they know your brand or veterinary practice can be a difficult task and what can help create a brand that is personal and interactive is good storytelling. On today’s episode I talk with Jane Dawkins on the show today who is Marketing Communications Officer, Ontario Veterinary College University of Guelph and one of […]
The post VMP 053: Jane Dawkins On How To Use Storytelling To Create A Personal Brand appeared first on The Veterinary Marketing Podcast.
This is a special episode of the podcast because it is the first anniversary of starting the podcast! I can’t believe a year has gone by already! In this episode I talk about what I think has been the most important things that have happened in marketing and where it is going for your veterinary […]
The post VMP O52: The First Anniversary Episode What Happened Last Year, Some Predictions For Where Marketing Is Going & Some Q&A appeared first on The Veterinary Marketing Podcast.
Content creation and consumption continues to change as people and technology change. Remember when people never thought that they would ever purchase something online? Remember when people used to be private and not share every detail of their lives online like they do now with social media? I think that live-streaming is that next step […]
The post VMP O51: Dr. Cody Creelman On How To Use Live-streaming For Your Veterinary Practice Marketing appeared first on The Veterinary Marketing Podcast.
People who work inside the veterinary industry are some of the most knowledgeable and passionate people I have ever encountered. They spend years getting trained to do their job, but one area of training that veterinarians don’t receive is how to run their veterinary practice from a business standpoint. This industry is unique because the […]
The post VMP 050:Dr. Peter Weinstein On How To Work On Your Veterinary Practice, Not Just In Your Practice appeared first on The Veterinary Marketing Podcast.
I run across helpful tools every now and then and in this week’s episode I share with you my favorite tools that I use in marketing. The tools that I mention in this episode help you to either market more efficiently, engage better or make your life easier. I’m constantly amazed at the really high […]
The post VMP 049: 13 Really Awesome Free Tools To Help Market Your Veterinary Practice appeared first on The Veterinary Marketing Podcast.
In a perfect world your clients would all have large savings so that if they ever had unexpected pet care expenses there would be no problem. As good as this sounds, it simply isn’t reality. Things happen in life and most pet owners aren’t ready for unexpected problems. The good news is, there is VetBilling.com […]
The post VMP 048: How To Leave No Clients Behind, Marketing Your Practice With Payment Plans appeared first on The Veterinary Marketing Podcast.
In past episodes I’ve talk about using landing pages, but have never really gone over how to create landing pages for your veterinary practice, and this episode changes that! In this episode I discuss what elements your landing pages should have, and the best way to approach landing pages in general. The three […]
The post VMP 047: How To Create Landing Pages For Your Veterinary Practice appeared first on The Veterinary Marketing Podcast.
Should your veterinary practice’s marketing efforts focus on growing organic traffic or paid traffic? That is a question you may not be asking, but there is a good chance that what you’re doing to market your practice is pushing you one way or the other. First what is organic traffic? Well I define organic traffic […]
The post VMP 046: Paid Advertising VS Organic Advertising For Your Veterinary Practice appeared first on The Veterinary Marketing Podcast.
Almost every veterinary practice has some type of traffic coming to it already. Just by the nature of being online and being a legitimate local business it is likely you’re getting organic traffic to your site and your site may be working alright, but I guarantee it could be doing better! When you make improvements […]
The post VMP 045: 5 Conversion Tools That Help Your Veterinary Practice Get More From Your Marketing appeared first on The Veterinary Marketing Podcast.
Often times I hear veterinary professionals say how overwhelming learning digital marketing can be, and I totally get it. There is so much to learn and implement. What kind of marketing should you be doing, should you focus on this social media platform, is your website good enough? You could do marketing full time for […]
The post VMP 044: How To Quickly Learn and Implement New Marketing Concepts With Dr. Karen Metzler appeared first on The Veterinary Marketing Podcast.
This week we have Dr. Dave Nicol on the podcast, and we talk about marketing strategies and principles that will help to grow your veterinary practice. Dr. Dave Nicol is a marketing expert who speaks internationally on veterinary marketing, management and staffing. Dr. Nicol has a very unique perspective on marketing because he owned a […]
The post VMP 043: Dr. Dave Nicol On Marketing Strategies and Principles That Help Grow Your Veterinary Practice appeared first on The Veterinary Marketing Podcast.
In today’s episode we get into the nuts and bolts of what actually makes good SEO for your website. We talk about best practices, things you should be doing and things you definitely need to avoid. If you want more organic traffic coming to your site then this is the episode for you. In last […]
The post VMP 042: SEO For Your Veterinary Practice Part 2 appeared first on The Veterinary Marketing Podcast.
Almost everyone these days knows about SEO because SEO (or search engine optimization for those of you living under a rock) is an extremely important part of your veterinary practice’s traffic. Online search through Google, Bing or Yahoo has become a part of life and has completely changed the way that people make purchases. In […]
The post VMP 041: SEO For Your Veterinary Practice Part 1 appeared first on The Veterinary Marketing Podcast.
Do you ever have trouble writing emails, email newsletters and getting your emails read? Lots of veterinary professionals have trouble with how to write emails, how often they should write emails how much content they should put in there. If you’re like me you have probably heard everything from emails don’t work to emails are […]
The post VMP 040: How To Create Engaging Email Marketing That Actually Gets Opened With Dr. Mike LoSasso appeared first on The Veterinary Marketing Podcast.
If you talk about paid digital ads, most times you’ll be talking about Facebook ads, Facebook Dark Posts or Google Adwords. Of course all of these ad platforms have great potential, but are you overlooking something by not testing out Twitter ads? I think that twitter is seriously underestimated when it comes to their ad […]
The post VMP 039: How To Use Twitter Ads To Market Your Veterinary Practice appeared first on The Veterinary Marketing Podcast.
Email is so important for your veterinary practice because it is a list that you actually own, and in this episode we’ll be going over 3 major email marketing service providers and then some tips and tricks as to how you can build your email list faster. This is becoming increasingly important because social media, […]
The post VMP 038: The Best Ways To Capture Client Emails At Your Veterinary Practice appeared first on The Veterinary Marketing Podcast.
In this episode we talk all about Google Analytics for your veterinary practice. Everything from how to install it to what data you should be looking at, how often and how to look at it. Measuring your marketing is one of the most important things you can do and I would go so far as […]
The post VMP 037: Google Analytics For Veterinary Marketing appeared first on The Veterinary Marketing Podcast.
In this episode I interview Dr. Braden Collins, from Bunbury Veterinary Clinic in Western Australia about his social media and content marketing. I initially met Dr. Collins from the podcast, when I mentioned I was doing a Facebook case study to get new clients. Dr. Collins was kind enough to let me try some new […]
The post VMP 036: How One Veterinary Practice Owner Is Succeeding With Social Media and Content Marketing appeared first on The Veterinary Marketing Podcast.
One of the most important questions you can ask yourself for your veterinary practice is, “What does my ideal client look like?”. Finding common elements between your best clients can really help you to grow and build your practice. Most businesses don’t have a way to track this, but almost every veterinary practice is building […]
The post VMP 035: How To Use Your Veterinary Practice Management Software To Market Your Veterinary Practice appeared first on The Veterinary Marketing Podcast.
Your domain name is like the real estate that your website sits on and it is extremely important for both search engine traffic as well as type in traffic. In this episode I show you how to potentially find new domain names that you can use to forward passive traffic and generate steady streams of new […]
The post VMP 034: Domain Names, Branding Changes and Passive Traffic For Your Veterinary Practice appeared first on The Veterinary Marketing Podcast.
You’ve probably heard about Snapchat, and unless you’re under 25 chances are you aren’t using it, not yet anyways. As is with most mobile apps or social networks younger demographics tend to flock to places before they become mainstream. What I think sets Snapchat apart from other apps and social media platforms is that large […]
The post VMP 033: How To Use Snapchat At Your Veterinary Practice With Dr. Cody Creelman appeared first on The Veterinary Marketing Podcast.
Want to make email easier, less annoying and a tool to help you grow your veterinary practice? In this episode I go over 3 email marketing tools that help you do just that. This episode we talk about ways to better engage and communicate with clients while taking less time to do it. Want to […]
The post VMP 032: 3 Email Marketing Tools That Will Help You & Your Veterinary Practice appeared first on The Veterinary Marketing Podcast.
Amazon is a monster. You’re probably frustrated if you’ve ever tried to sell anything to compete with Amazon, but they don’t have to be competition. In this episode I go over three ways to use Amazon to help attract, engage and retain your clients. I’ll show you how to self publish a book using Createspace.com, […]
The post VMP 031: How To Use Amazon To Market Your Veterinary Practice appeared first on The Veterinary Marketing Podcast.
Search engine optimization is definitely an important way to generate traffic to your website, but it can seem like a mystery. In today’s episode we talk SEO and copywriting with Pam Foster. The biggest bang for your buck with your veterinary practice will be local seo, where you try and target people in your local […]
The post VMP 030: SEO and Copywriting For Your Veterinary Practice With Pam Foster appeared first on The Veterinary Marketing Podcast.
Almost all large sized companies have apps, but if you don’t have a huge marketing budget or don’t know how to code a mobile app creating a mobile app for your veterinary practice has probably been out of your reach. Several listeners suggested that I interview Mary Shields at In Touch Mobile CEO and Founder […]
The post VMP 029: How To Create A Mobile App For Your Veterinary Practice appeared first on The Veterinary Marketing Podcast.
Facebook is probably the single best way to grow your practice right now. That is a bold statement but I really believe it is true. You can get in depth demographics to choose from and can start with as little as $1. Danielle Lambert from Snoutschool.com shares her secrets to Facebook ads and marketing. We […]
The post VMP 028: Danielle Lambert on How To Use Facebook To Grow Your Veterinary Practice appeared first on The Veterinary Marketing Podcast.
Making mistakes in marketing is inevitable. It is actually the whole point of marketing. You need to find out what works and more importantly what doesn’t work because if something isn’t working and you keep spending or relying on that you’ll likely go broke or out of business. I’ve made lots of mistakes when marketing […]
The post VMP 027: Big Marketing Mistakes I’ve Made And How To Avoid Them appeared first on The Veterinary Marketing Podcast.
Chances are you are already on Linkedin, but I bet you’re not using it to its fullest. Have you ever though of trying to attract new clients using Linkedin? I haven’t seen anyone trying to use Linkedin to get new clients, but every day, well paid professionals are there being completely untapped. On This episode […]
The post VMP 026: How To Use Linkedin To Market Your Veterinary Practice appeared first on The Veterinary Marketing Podcast.
In this episode we will talk about 6 really important marketing strategies that you absolutely need to be using at your veterinary practice. Things are always changing, and opportunities that are here today won’t be here next year. Discover simple ways that you will be able to make incremental improvements in your marketing which will […]
The post VMP 025: 6 Marketing Strategies You Need To Implement In 2015 appeared first on The Veterinary Marketing Podcast.
Getting new clients at an affordable price is an amazing skill set for you to have for your practice and in this episode I show you a strategy on how to do just that! Leadmagnets are what we talk about. I tell you what lead magnets are, 8 general types of lead magnets and then […]
The post VMP 024: Creative Ways To Get New Clients At Your Veterinary Practice appeared first on The Veterinary Marketing Podcast.
In this episode I get to interview Dr. Andy Roark, who is an expert at creating awesome content for the veterinary industry. As Dr. Roark mentions, with social media and the internet almost everyone has a larger voice and a greater ability to reach more people than ever, the only problem is lots of the […]
The post VMP 023: How To Create Epic Content For Your Veterinary Practice With Dr. Andy Roark appeared first on The Veterinary Marketing Podcast.
Let’s be honest though, you have a full time work schedule, so maybe you don’t have time to go out and do research, write content or shoot video. Obviously the best possible way to create content would be to do some really great research, write long posts, or shoot amazing video but not everyone can […]
The post VMP 022: Really Easy Ways To Create Great Content For Your Veterinary Practice appeared first on The Veterinary Marketing Podcast.
Staying in front of current clients and potential clients is what you need to do to provide the best possible care to your clients and the best way(in my opinion) to do this is to use facebook advertising. I’ve spoken a lot about facebook in other episodes, but in this episode, we go over how […]
The post VMP 021: Advanced Facebook Marketing Strategies For Your Veterinary Practice appeared first on The Veterinary Marketing Podcast.
It is impossible to make everyone happy. Mistakes happen, and people’s expectations aren’t met. When this happens you can sometimes get negative reviews at your practice. Assuming that you’re trying to do your best to provide the best service possible to your clients, this episode talks about how to limit your negative exposure and how […]
The post VMP 020: How To Deal With Negative Reviews At Your Veterinary Practice appeared first on The Veterinary Marketing Podcast.
Every practice needs to be on Google Adwords, even if you aren’t actively trying to attract clients through direct response advertising. Google adwords is an extremely powerful advertising system that you could build an entire practice on if you wanted. In this episode we just go over the tip of the iceberg and I show […]
The post VMP 019: How To Make Google Adwords Work At Your Veterinary Practice appeared first on The Veterinary Marketing Podcast.
Should you be using video at your practice? In this episode, I talk to Dr. Cody Creelman on why you should be creating epic content and engaging with clients with videos. Dr. Cody Creelman is a beef cattle veterinarian and practice owner of Veterinary Agri-Health Services in Alberta, Canada. His veterinary interests include bovine pathology, […]
The post VMP 018: How To Create Awesome Video Content With Dr. Cody Creelman appeared first on The Veterinary Marketing Podcast.
Holidays are a really great time to connect with your clients, and in this episode I go over several items that you need to make sure that your practice is doing during every holiday. Especially with Christmas and Thanksgiving right around the corner, you have some really great opportunities to engage your clients and build […]
The post VMP 017: How To Market Your Veterinary Practice During Holidays appeared first on The Veterinary Marketing Podcast.
Mobile marketing is becoming increasingly important for you and your practice to keep up. For the first time in history, mobile browsing surpassed desktop browsing in early 2014. A lot of your clients are using their phones to find you, are you ready for when they do? In this episode, I’ll show you easy ways […]
The post VMP 016: Easy Ways To Optimize Your Marketing For Mobile That Provide You With A Big Impact appeared first on The Veterinary Marketing Podcast.
In this episode, I talk about a strategy that helps you get in front of more highly targeted potential clients that can help lead to a steady stream of referrals. What I discuss also helps you to create great content for your website, expand your social media presence and help to build great brand image […]
The post VMP 015: An Easy Way To Get In Front Of New Potential Clients And Get A Steady Stream of Referrals appeared first on The Veterinary Marketing Podcast.
On this episode we have Danielle Lambert, social media coach and expert who was on Episode 3 and talked about pinterest. Twitter is a huge force and chances are that a large portion of your clients are spending time on Twitter. Are you doing a good job engaging, and attracting clients through your Twitter account? […]
The post VMP 014: Interview With Danielle Lambert on How To Use Twitter For Your Veterinary Practice. appeared first on The Veterinary Marketing Podcast.
Marketing is all about measurement. The only way to tell if a marketing piece or campaign is actually working is to measure its results. So often veterinary practice owners just through all their marketing into the pot and don’t really know where the majority of their traffic is coming from. In today’s episode we talk […]
The post VMP 013: How To Use Marketing Metrics To Create Success At Your Veterinary Practice appeared first on The Veterinary Marketing Podcast.
Reviews are incredibly important for you and your practice because they provide social proof for potential clients that your practice is the place to go. In this episode, I talk about how to engage your current clients so that you can rack up positive reviews and drive new clients by providing the feedback they need […]
The post VMP 012: How To Get Tons Of Great Reviews For Your Veterinary Practice appeared first on The Veterinary Marketing Podcast.
Even the best, most optimized websites don’t convert all traffic and in today’s episode I talk about something most practices aren’t doing but should be: retargeting. Retargeting is the practice of advertising to people who visit your websites. It is a way to build a list without having an opt in. If you have an […]
The post VMP 011: How To Stay In Front Of Your Clients Everywhere They Go On The Web appeared first on The Veterinary Marketing Podcast.
In this episode I show you how to stay a step ahead of your competition by knowing what they are up to. Let’s face it, the veterinary industry is competitive, and with more veterinary students graduating and getting into the work force it is only going to get more competitive. Luckily, there are tools that […]
The post VMP 010: 5 James Bond Like Tools To Spy On Your Competition appeared first on The Veterinary Marketing Podcast.
In this episode I interview Jared Cullop and Brian Macrae on how to create a website that helps your practice grow. Your website really is the backbone of your marketing and can help you drive clients through the door, but it has to be done right. Jared is the owner of JCI Marketing and not […]
The post VMP 009: An Interview With A Web Developer On How To Make A Website That Wins! appeared first on The Veterinary Marketing Podcast.
When I got into the veterinary industry I heard about “Dr. Google” and I thought that was a pretty funny name for something that was actually really common: people using the internet. Veterinary professionals talk about Dr. Google like they’re the only ones who have to deal with clients trying to find solutions themselves, but […]
The post VMP 008: How To Beat Dr. Google! appeared first on The Veterinary Marketing Podcast.
Wellness plans are a huge marketing topic right now, aiming to increase compliance and keep customers at your clinic, but is there a better way? In this episode of the veterinary marketing podcast, I interview Brian Macrae, founder of RethinkVetSolutions.com a company helping practices all over attract engage and retain clients by creating an easy to […]
The post VMP 007: Rethinking Wellness Plans With Rethink Veterinary Solutions appeared first on The Veterinary Marketing Podcast.
Paying clients who visit your practice, the people who you’re trying to find by doing different marketing spends, are walking in your practice every day, why not build an email list and market to them? A bird in the hand, right? So in this episode, I go over how to approach your email marketing and […]
The post VMP 006: Become The Email Marketing Boss at Your Veterinary Practice! appeared first on The Veterinary Marketing Podcast.
Facebook is in my opinion one of the best tools that you can use to market your veterinary practice. It is easy to use, almost everyone is on facebook and it is very affordable! In this episode I go over how to use facebook to engage the clients that you have, find new potential clients […]
The post VMP 005: How To Use Facebook To Create Paying Clients At Your Practice appeared first on The Veterinary Marketing Podcast.
Socail media is a huge and often confusing topic. In this session of the Veterinay Marketing Podcast I show you how to approach social media and how to avoid being as terrible at social media as everyone else is! Social media is such a powerful tool and when used correctly it can help grow your practice to […]
The post VMP 004: How To Get The Most Out Of Social Media For Your Veterinary Practice. appeared first on The Veterinary Marketing Podcast.
This is the first guest on the Veterinary Marketing Podcast, and in this episode we’ll be talking all about Pinterest. First a little about the guest: Danielle K. Lambert is a social media coach and veterinary practice manager. She’s the founder of SnoutSchool.com, the only social media tutorial site created by a veterinary professional, for […]
The post VMP 003: How To Dominate Pinterest With Danielle Lambert appeared first on The Veterinary Marketing Podcast.
Your website is so important, it is the base that all your other marketing points to and is in most cases the first impression potential clients get at your practice. In this episode, we’ll be going over: What your site should accomplish and what kind of goals you should try to achieve with your site […]
The post VMP 002: Getting Your Website Ready For Marketing appeared first on The Veterinary Marketing Podcast.
Welcome to the Veterinary Marketing Podcast! I am so excited to share my passion of marketing with the veterinary community. In working with the Veterinary Industry for the past year and a half. I am really excited to begin and welcome any suggestions as I move forward. The podcast will be a weekly podcast with […]
The post VMP 001: Introduction, What To Expect, Show Formalities appeared first on The Veterinary Marketing Podcast.