The PR Spotlight: Recent Episodes
Maroon PR
Maroon PR shines a spotlight on public relations trends and provides insights on the industry's growth in the digital age.
How is the future of public relations being shaped? This episode is all about the intern! We talk with our college interns about their experience at Maroon PR and how internships and college studies are preparing them for a career in public relations.
Interested in a Maroon PR internship? Learn more here.
Ever wonder what it takes to run a public relations agency? We believe it starts with a great team! In this episode, Maroon PR team members share their path to PR as we give listeners a feel for what life is like at our public relations agency.
Interested in learning more about our agency? Follow Maroon PR on Instagram, Twitter and LinkedIn!
As local media outlets continue to evolve and grow thanks to digital platforms, we talk with members of the ABC2 News team about social media stratagies that span all areas of the TV news station. Listen along as Rob Brockmeyer (Sr. Director of Creative Services), Kelly Groft (News Director) and Julie Wigley (Asst. Director of Creative Services) discuss social media integration with reporters, research & community opportunities and the recent changes with Facebook's algorithm.
You can follow ABC2 News on Facebook, Twitter and Instagram.
For more from Maroon PR, follow us on Twitter, LinkedIn and Instagram!
Malin Skoglund, Area Director for Meltwater, joins The Spotlight to discuss the growth of data and PR measurement opportunities through Meltwater.
As online data continues to grow, how can PR professionals use the data to aid in storytelling and continue to prove ROI? Listen in as we discuss how Meltwater is helping to automate online data and how organizations can take advantage of data availabe outside of their owned platforms. Additionally, we discuss how PR professionals can use Meltwater's platform to better track the amplication of a story and find the right influencers to tell those stories.
For more from @MaroonPR, follow us on Twitter and LinkedIn!
For more from Meltwater find them on Twitter or conect with Malin.
In our final episode of 2017, Jen Bloomer and Clara Pino from our social media team look back on the year that was in social media. From influencers to major platform updates, we discuss our biggest takeaways from 2017!
For more from Maroon PR, follow along on Twitter,Instagram and LinkedIn!
In this episode we talk with former longtime Baltimore Business Journal Publisher John Dinkel about the power of building and maintaining relationships in business. A simple yet often overlooked tactic of business development and public relations, how has relationship building changed in the digital age? Tune in as we discuss!
After 16 years at the publication, including 11 years as publisher and president, John Dinkel left the Baltimore Business Journal in early 2017 to pursue his own business development consulting firm geared toward clients in the Baltimore/Washington metropolitan area.
Dinkel Business Development aims to help businesses identify areas for growth with services including business development assessments, planning, networking seminars and executive on-boarding sessions. You can follow John on LinkedIn and Twitter.
Have a topic you'd like to hear discussed? Connect with Maroon PR on Twitter and LinkedIn.
As the NFL season begins, we dive into PR issues that sports leagues are faced with today and how reporting and team communications has changed with the growth of social and digital media.
Kevin Seifert is a national reporter for ESPN.com’s NFL Nation, focusing on league-level issues and analysis. His Inside Slant blog posts and digital videos explore topics from officiating to concussions to analytics. You can follow him on Twitter @SeifertESPN.
Seifert joined ESPN.com in 2008 to cover the NFC North. Within days, Brett Favre reversed his retirement decision — and the NFC North blog was off and running onto a thrilling five-year roller coaster of news and events. Prior to joining ESPN.com, Seifert covered the Minnesota Vikings for nine years at the Minneapolis Star Tribune. He also spent four years covering the Baltimore Orioles for the Washington Times and is a 1995 graduate of the University of Virginia.
Follow Maroon PR on Twitter @MaroonPR and learn more about the company at www.maroonpr.com.
Jen Bloomer and Monique Smallow of Maroon PR talk with Suzanne Loudermilk about restaurant PR and how it's changing because of the growing digital landscape. Social media now brings together PR professionals, restaurants, and the media in a new way. During this episode, we discuss how social media limits the ability of reviewers to remain anonymous, improves research, makes discussions about food more exciting, and leads to many other challenges and benefits as well.
Suzanne is The Baltimore Sun's restaurant critic and also writes food features for Baltimore Sun Media Group. She started her journalism career at The Sun, working in various positions, including copy editor, assistant features editor and metro reporter. She left the paper in 2001 to become a food editor at The Columbus Dispatch in Ohio. She is a former food and travel editor at Baltimore magazine and restaurant critic at Delaware Today magazine. You can follow Suzanne on Twitter at @lsuzanne.
In this episode, Maroon PR shines a spotlight on local PR strategies for traveling national events. In advance of the 2017 Constellation SENIOR PLAYERS Championship coming to Baltimore, we talk to PGA Tour Communications Specialist, Michael Baliker, about partnering with PR agencies to enhance local media relations strategies, the integration of social media and the importance of chartiable efforts.
Click here for more information on the 2017 Constellation SENIOR PLAYERS Championship in Baltimore and follow along @SeniorPlayers on Facebook, Twitter and Instagram.
Visit Maroon PR for more information on our public relations services and follow us @MaroonPR on Facebook, Twitter, LinkedIn and Instagram.
In this episode of the PR Spotlight, we continue the conversation on social media as an effective part of PR strategies. John Maroon and Jen Bloomer of Maroon PR talk with Lizz Kannenberg from Sprout Social about current social media trends, influencer marketing and why social media analytics are so important.
Lizz Kannenberg is the Director of Content at Sprout Social, a leading provider of social media solutions for business. A career social strategist and creative lead for social content, Lizz strives to create relevance between communicators and audiences through useful information and resonant stories. She has developed and executed social content campaigns for CPG, automotive, alc/bev, government and lifestyle clients by creating credible, compelling conversations between brands and communities.
Founded in 2010, Sprout Social is built on the idea that the world is better when businesses and customers communicate freely. Sprout Social exists to help streamline and enhance those conversations—with customers, prospects and enthusiasts. The platform is packed with handy features but stays out of the way to let brands easily engage with people and build lasting relationships.
John Maroon and Mitchell Schmale talk with veteran news anchor Jamie Costello about broadcast TV trends and how the newsroom has evolved as he celebrates 30 years with Baltimore's ABC affiliate, WMAR-TV.
Jamie Costello wears Baltimore on his sleeve. Raised in Rosedale, Jamie joined WMAR-TV May 29, 1987. He co-anchors ABC2 News at 5,6 and 11.
He has reported on Baltimore's successes and falls. Jamie roots for the Ravens, Orioles and is a fan of making his town better. His "2 Good 2 Be True" segment is a perfect fit for bragging about good news. When not on the air he is in the community serving as an emcee for numerous organizations. You can follow Jamie on Twitter @JamiefromABC.
Greater Baltimore Medical Center (GBMC) Marketing Director, Greg Shaffer, joins the Maroon PR team to discuss the intersection of earned, paid and owned media and how organizations should be embracing story telling through all media channels. The team also discusses how organizations can create digital content and use it to enhance earned media and owned media efforts, as well as some new trends in paid vs earned media.
Earned media includes press coverage, social media mentions, shares and retweets, product or company reviews, and blog posts authored outside your company. Increasing the visibility and reach of your content through social media engagement will increase your earned media.
Paid media is the simplest to understand of the three channels, consisting of any marketing that you pay for. Traditionally this would include TV adverts, radio spots, and print advertising.
Owned media consists of the content you create and publish on a channel you own. This includes your website and blog, any e-books and white papers you publish, and the content you distribute on your social media channels.
Learn more about Maroon PR on our website, and follow us on Facebook, Twitter and Instagram.
In this episode of The Spotlight, Maroon PR’s VP of New Media joins John Maroon to discuss how social media has changed public relations. The team also talks with Ryan Sharrow, Managing Editor of the Baltimore Business Journal, about the impact social media is having on the news industry.
It's no secret that social media has changed how the world communicates. Maroon PR discusses how the PR industry has evolved with the rise of social media. John and Jen discuss the tough job communications pro's have when it comes to navigating crisis communications, getting involved in sensitive conversations and dealing with social media backlash.
Ryan Sharrow of the Baltimore Business Journal joins the show to discuss how social media is impacting the news industry. He shares insight on how journalists are incorporating social media into daily reporting and balancing personal use of social media.
The Press Release: Is it alive or dead?
Legend has it that the press release was born following a train wreck in 1906, in Atlantic City, N.J., that left more than 50 people dead. The train was owned by Pennsylvania Railroad, one of Ivy Lee’s clients. In response to the disaster, he convinced the railroad to issue a statement about what had transpired. In doing so, he set in motion the practice of the press release for companies to address issues important to them, or, in the case of the railroad, to offer an explanation of the facts about an event. The New York Times was said to have been so impressed by Lee’s release that the newspaper printed it exactly as Lee had written it.
In this episode, Maroon PR explores the value of the press release in today’s 24/7 digital media world. Although it’s rare for media outlets to use press releases verbatim, is it still an important tool for both PR pros and journalists in reporting facts or building a story? Listen as we discuss the topic.
In this introductory episode of The PR Spotlight, John Maroon, Owner and President of Maroon PR, introduces staff members Jen Bloomer, Chris Daley and Alex Jackson. Together, the team touches on the evolution of media and the PR landscape, and go on to discuss how podcasts are becoming a popular medium for storytelling.
With this podcast, the Maroon PR team hopes to explore hot button issues in public relations and shine a light on the growth of the industry. Have a topic you'd like to hear us discuss? Leave us a comment on Twitteror Facebook!
Maroon PR is an integrated public relations and social media agency serving an array of clients across the nation. Established in 2006, the firm is based in the Baltimore-Washington, D.C. corridor. Learn more at maroonpr.com.