THE BEAUTY BUSINESS PODCAST: Recent Episodes
Adam Chatterley : Spa and Salon Business Strategist, Speaker and Writer
Are you a solo skin clinic owner or independent aesthetic clinic owner working in a space that’s actively holding your business back?
In this episode, Adam Chatterley — UK business coach for skin clinic owners and salon owners — sits down with Simi Sangar from WOW Beauty to talk about why so many beauty and aesthetic professionals are stuck in spaces that are costing them clients, confidence, and sanity.
:: Book Your FREE Business Breakthrough Call with Adam: Click here to schedule ::
Maybe you’re crammed into a tiny rented room where the salon owner controls your hours. Maybe you’re still in that “temporary” home setup three years later, hiding the laundry baskets when clients come round. Or maybe you’ve taken on your own lease and you’re one leaky pipe away from an emotional breakdown.
If any of that hits close to home — this episode is for you.
You’ll hear why skin clinic owners and beauty professionals are leaving home setups, ditching restrictive room rentals, and how having a space that truly supports you can boost your confidence, reduce stress, and help your business grow faster than you think.
Click here to find out more about WOW Beauty and unlock your special offer.
Here’s what you’ll learn in this episode:
- Why most beauty pros accept way too much workspace stress
- The real problems with home setups and renting inside someone else’s salon
- How Wow Beauty gives you freedom, safety and clear costs
- What happens when you finally get a space that feels like yours
- Why this model is the future of the beauty business
Who this is for: Solo skin clinic owners, independent aesthetic clinic owners, salon owners and beauty therapists in the UK, Ireland, Australia, New Zealand and the USA who want a workspace that actually supports their business growth – find me on instagram ( https://www.instagram.com/adamchatterley/)
Timestamps:
02:10 — “Wait… why are we normalising workspace chaos?”
07:25 — How Wow Beauty was born
14:40 — The biggest problems beauty pros bring with them
22:55 — Two success stories you’ll love
32:10 — Why this model is changing the beauty industry
Other Episode Titles for the Algo:
Stop Settling for Stressy Salon Spaces
The Future of Beauty Workspaces
Why Your Salon Setup Is Holding You Back
Freedom, Flexibility & Better Beauty Spaces
Your Beauty Business Deserves Better
BeautyBusiness #SalonOwners #SpaOwners #SkinClinic #SalonSuccess #BeautyBizTips #MoreClients #BoostBookings #SalonMarketing #SpaGrowth #ClientAttraction #BusinessGrowth
Want to fill those annoying gaps in your appointment book and make more money without adding any extra hours?
In this episode, I break down my upgraded 2-1-3 Technique — a simple daily habit that helps salons, spas, and clinics stay fully booked, boost revenue, and keep clients coming back right on time.
Book Your FREE Business Breakthrough Call: Click here to schedule
Here’s what you’ll learn in this episode:
- Why the 2-1-3 Technique works so freakishly well
- The tiny 10-minute task that can earn you thousands
- How to fill last-minute gaps without discounts
- Smart systems for rebooking clients like a pro
- The sneaky mistakes that make you look unorganized (and how to avoid them)
Are you a Solo Skin Clinic Owner doing under £5k and want to get to £8k by the end of the year with ME doing all the hard work for you???
If so, find me on instagram ( https://www.instagram.com/adamchatterley/) and DM me “DO IT FOR ME ADAM” and I’ll send you all the details.
Timestamps:
00:48 — What the 2-1-3 Technique actually is
05:40 — The powerful “three-day” upgrade
12:32 — The 10-minute treatment-timing exercise
22:10 — Layering in the one-week check
32:55 — The two-week strategy for high-value bookings
Other Episode Titles for the Algo:
How to fill last minute gaps in your salon or clinic appointment book
The Upgraded 2-1-3 Technique to Fill Your Salon Faster
Stop Gaps, Start Earning: The New 2-1-3 Method for skin clinics
Your Salon’s Secret Weapon for More Money
The Simple Daily Habit That Boosts Beauty Business Revenue
BeautyBusiness #SalonOwners #SpaOwners #SkinClinic #SalonSuccess #BeautyBizTips #MoreClients #BoostBookings #SalonMarketing #SpaGrowth #ClientAttraction #BusinessGrowth
Christmas is coming … and so is the biggest profit window of your entire beauty business year. In this episode, Adam breaks down how to turn the next six weeks into calm, confident, Christmas-cash heaven — without burning yourself out.
Grab your Christmas Profit Plan Download Here: https://beautybusinesssecrets.co/christmas25
Here’s what you’ll learn in this episode:
- Why “busy” doesn’t always mean “banked” at Christmas
- The 3 profit levers every salon, spa, and clinic must pull in the festive season
- How to choose the right services to promote (and ditch the rest)
- Simple ways to boost retail without over-ordering
- How gift vouchers become your secret money + client machine
Are you a Solo Skin Clinic Owner doing under £5k and want to get to £8k by the end of the year? And do you want ME to do the hard work for you to get you there???
If so, find me on instagram ( https://www.instagram.com/adamchatterley/) and DM me 2026 and I’ll send you all the details.
Timestamps:
01:40 — The C-Word: Why Christmas Matters More Than You Think
05:20 — Busy vs. Banked: The Big Reframe
09:00 — Services: Promote What People Already Want
14:30 — Retail That Sells Itself
19:00 — Gift Vouchers: Your Cashflow Superpower
Book Your FREE Business Breakthrough Call: Click here to schedule
Other Episode Titles for the Algo:
– Your Christmas Profit Playbook
– Salon Christmas Chaos Into Cash
– Stop Being Busy, Start Getting Banked
– Boost Your Salon Profits Before Christmas
BeautyBusiness #SalonOwners #SpaOwners #SkinClinic #SalonSuccess #BeautyBizTips #MoreClients #BoostBookings #SalonMarketing #SpaGrowth #ClientAttraction #BusinessGrowth
Get my favourite Beauty Business Growth Tips Weekly for FREE: https://beautybusinesssecrets.co/newsletter/
Are you secretly making it impossible for new clients to even find you, let alone book a treatment or service?
In this episode, I flip the script and show you the seven guaranteed ways to kill your beauty business the quickest way possible – and then how to avoid them!
Here’s what you’ll learn in this episode:
- The “silent killer” mistake most owners don’t even notice.
- Why the wrong link can cost you more clients than bad reviews.
- How to make your website work for you, not against you.
- A quick fix that can triple your online bookings.
- The one thing clients expect (but most businesses fail to do).
Book Your FREE Business Growth Call: Click here to schedule
Timestamps:
02:30 – Seven ways to kill your business
08:40 – Ignoring messages = ignoring money
14:15 – The deadly power of wrong links
22:00 – Websites that scare clients away
33:10 – Flipping the script: 7 ways to grow instead
DM me on Instagram to let me know your biggest takeaway from this episode @adamchatterley
If you’re a solo business owner and not yet making £8k ($10k) per month – check out the The MONEY Method 2.0: https://www.beautybusinesspodcast.com/solo
Other Episode Titles for the Algo:
-Stop Losing Clients: Fix These 7 Salon Mistakes
-How to Make Clients Actually Book With You
-The Salon Owner’s Guide to Not Killing Sales
-Triple Your Bookings by Avoiding These Blunders
BeautyBusiness #SalonOwners #SpaOwners #SkinClinic #SalonSuccess #BeautyBizTips #MoreClients #BoostBookings #SalonMarketing #SpaGrowth #ClientAttraction #BusinessGrowth
Get my favourite Beauty Business Growth Tips Weekly for FREE: https://beautybusinesssecrets.co/newsletter/
Feeling stuck with your salon or clinic’s social media? You’ll love this chat with Stephanie, aka The Beauty Business Bestie.
She spills the tea on how she went from salon owner to social media pro—and why beauty business owners need to stop treating Instagram and Google like a boring chore.
Here’s what you’ll learn in this episode:
- The #1 mistake salons make with before-and-after posts.
- Why Google might just be your secret marketing weapon.
- How to use AI “bots” to save time and create better content.
- The magic of telling stories instead of just showing results.
Book Your FREE Business Growth Call: Click here to schedule
Timestamps:
03:10 – Stephanie’s beauty business journey
17:45 – Social media myths busted
36:00 – Why Google is the new Insta
48:15 – Meet “Team Beauty” (her AI bots)
56:30 – Client success stories that will inspire you
DM me on Instagram to let me know your biggest takeaway from this episode @adamchatterley
If you’re a solo business owner and not yet making £8k ($10k) per month – check out the The MONEY Method 2.0: https://www.beautybusinesspodcast.com/solo
Other Episode Titles for the Algo:
– Stop Posting Just Before & Afters!
– Why Google Beats Instagram for Salons
– Meet the AI Bots Saving You Hours
– Social Media Made Simple for Salons
BeautyBusiness #SalonSuccess #NailTechJourney #BeautyPros #HairAndBeautyBusiness #SelfEmployedLife #AccidentalBusinessOwner
Get the No. 1 Newsletter for Beauty Business Owners for FREE https://beautybusinesssecrets.co/newsletter/
Are you posting, promoting, and doing all the “right” things — yet bookings are still flat? Or maybe clients love your treatments, but never buy the products you recommend? This episode will flip that script.
Brand strategist and sales expert Arif Isikgun joins Adam to reveal the real reason clients buy — and it’s not because of treatments or ingredients… it’s emotion.
You’ll discover:
- Why emotion, not education, drives sales.
- How to use emotion and storytelling to turn “meh” marketing into magnetic moments.
- A simple story framework for crafting stories that connect.
- The truth about customer service (and why it should be your secret sales weapon).
- Three quick wins to boost retail sales without feeling “salesy.”
Follow Arif on Instagram: @aibeautyconsultancy
Timestamps:
[02:15] Why “people buy feelings” changes everything
[14:40] The department store customer that taught Arif the power of story
[27:10] How to structure a “hero’s journey” for your business
[42:30] The Customer service crisis — how touse it to stand out
[57:05] 3 quick wins to instantly improve client conversations
DM me on Instagram to let me know your biggest takeaway from this episode @adamchatterley
If you’re a solo skin specialise, aesthetician or PMU artist and not yet making £8k ($10k) per month – check this out https://www.beautybusinesspodcast.com/solo
Other Episode Titles for the Algo:
Stop Selling Treatments — Do THIS Instead
StorySelling Secrets to Skyrocket Salon Sales
The Real Reason Clients Buy (and It’s Not What You Think)
How to Turn Browsers into Buyers with Emotional Marketing
How to become the StorySeller in your business
BeautyBusinessPodcast #BeautyMarketing#StorySelling#SalonMarketingTips #BeautyBusinessGrowth #SellWithStories#EmotionalMarketing #BeautyIndustrySuccess #SpaBusinessTips #SalonOwnerLife #RetailExcellence #BeautyBusinessCoach #ClientConnection #BoostRetailSales #StorytellingForBusiness #BeautyBrandStrategy
SalonSuccess #HeartLedBusiness #BeautyBizTips #ServiceBasedBusiness
Get my favourite Beauty Business Growth Tips Weekly for FREE: https://beautybusinesssecrets.co/newsletter/
This is a story I’ve never shared publicly, the real reason I ditched corporate luxury to help solo salon and clinic owners like you?
In this episode, I share the full story—why I left the glamorous world of corporate spa consulting, luxury travel and expense accounts to help independent beauty business owners like you find real freedom and sustainable success.
And it’s not all about me, because there are some valuable take-aways from my journey that will help you get what you want sooner.
Here’s what you’ll learn:
- Why one-size-fits-all tactics don’t work (and what does)
- The real reason clients choose you—and how to use that in your marketing
- A powerful “mini-letter” strategy that brings in dream clients
- How spa owners are doubling revenue without working more hours
- The secret behind the “Money Method” that’s built for beauty businesses
Book Your FREE Business Growth Call: Click here to schedule
Timestamps:
01:30 – From corporate spas to real impact
10:40 – Why tactics fail (and systems win)
18:20 – The 3 questions to find your dream clients
23:15 – The simple post that fills your books
30:00 – Real results from real salon owners
DM me on Instagram to let me know your biggest takeaway from this episode @adamchatterley
If you’re a solo business owner and not yet making £8k ($10k) per month – check out the The MONEY Method 2.0: https://www.beautybusinesspodcast.com/solo
Other Episode Titles for the Algo:
-Why I quit making corporations rich, to help change lives
-Stop Chasing Skin Clients – Here’s What to Do Instead
-The 3-Step System for More Beauty Clients & Cash
-The Mindset Shift That Made My Beauty Salon and Skin Clinic Clients Thousands
BeautyBusinessPodcast #BeautyBoss #SalonSuccess #SpaBusinessGrowth #BookedAndProfitable #BeautyBizCoach #ServiceBusinessSuccess #MoneyMethod
BookedNotBusy #FreedomThroughBusiness
Get my favourite Beauty Business Growth Tips Weekly for FREE: https://beautybusinesssecrets.co/newsletter/
If you’re stuck in the “busy but broke” cycle? Always working but not seeing the money to match? It’s time to stop chasing clients and start attracting the right ones — the kind who pay premium prices, follow your advice and keep coming back.
In this episode, Adam shares his proven Money Method for crossing the line from struggling to thriving.
Here’s what you’ll learn:
- The real reason you’re not making enough (hint: it’s not your prices)
- Why chasing trends, adding services and running promos is keeping you stuck
- The 3 simple phases of the Money Method to move from busy but broke to booked and banking the profits.
- A simple 2-minute mindset shift exercise that’ll change everything
Book Your FREE Business Growth Call: Click here to schedule
Timestamps:
01:15 — The “line in the sand” limiter between broke and booked
04:48 — Why chasing more clients isn’t the answer
08:37 — Phase 1: Nailing your positioning
14:02 — Phase 2: Getting daily inquiries (without posting non-stop)
19:25 — Phase 3: Turning interest into paying clients
DM me on Instagram to let me know your biggest takeaway from this episode @adamchatterley
If you’re solo and not yet making £8k ($10k) per month – check out the The MONEY Method 2.0: https://www.beautybusinesspodcast.com/solo
Other Episode Titles for the Algo:
-From Busy But Broke to Fully Booked in your Beauty Business
-Stop Chasing Skin Clients – Here’s What to Do Instead
-The 3-Step System for More Beauty Clients & Cash
-The Mindset Shift That Made My Beauty Salon and Skin Clinic Clients Thousands
BeautyBusiness #BookedByDesign #BeautyBusinessCoach #SalonMarketingTips #ClientAttraction #BusyButBroke #BeautyBoss #SalonSuccess #SkincareBusiness #BeautyEntrepreneur #BeautyBusinessGrowth #PricingStrategy #BeautyMarketing #SpaOwnerTips #BeautyBusinessStrategy
Get My Weekly Newsletter for FREE: https://beautybusinesssecrets.co/newsletter/
If you’re solo and not yet making £8k ($10k) per month – check out the The MONEY Method 2.0: https://www.beautybusinesspodcast.com/solo
You can’t pick up your phone these days without someone telling you about a new “game changing” AI tool. But how do you know what to use, how to use it and whether something is going to really make a difference to you – or just be a massive waste of your time.
In this fun and eye-opening chat, Adam sits down with salon legend Phil Jackson to unpack exactly how using AI properly can actually help you save time, ditch boring tasks, and even boost your bottom line.
Whether you’re AI-curious or AI clueless, this episode breaks it down in real talk.
Here’s what you’ll learn:
- How to get started with AI (without tech overwhelm)
- How NOT to use with ChatGPT
- Simple ways to use AI for marketing, money, and more
- Why Phil fired his whole team (!) and now runs his one-person empire
- How a “Virtual Phil” is changing online learning for his clients
Learn how to implement AI tools easily into your beauty business with Phil’s step-by-step course → https://philjackson.coach
Timestamps:
3:35 – “Why AI is the new salon website”
11:20 – ChatGPT isn’t just for social posts!
18:40 – The biggest AI mistake salon owners make
31:55 – Meet Phil’s AI-powered board of directors
45:10 – AI tools that actually save you time
DM me on Instagram to let me know your biggest takeaway from this episode @adamchatterley
Connect with me:
Website: https://beautybusinesssecrets.co
LinkedIn: https://www.linkedin.com/in/adamchatterley/
Instagram: https://www.instagram.com/adamchatterley/
Want my help to get unstuck or grow your beauty business with simple systems that work: LET’S CHAT
Other Episode Titles for the Algo:
-How to Use AI to Save Time in Your Salon
-Can AI Help You Make More Money in Beauty?
-From Team to Tech: Why Phil Went Solo with AI
-Is ChatGPT Worth It for Your Salon or Spa?
BeautyBusiness #SalonOwnerTips #AIforBusiness #BeautyBoss #SalonSuccess #BeautyIndustry #AIAutomation #SalonMarketing #BeautyBusinessCoach #BeautyEntrepreneur #ChatGPTforBusiness
Grab my FREE weekly newsletter “Monday Money Minutes” to make more money in your beauty business under a minute: https://beautybusinesssecrets.co/newsletter/
What if you didn’t have to work so hard to succeed … just pick one thing to focus on?
In this episode, I reveal the ONLY four winning strategies for beauty businesses in 2025 to attract more clients, charge more money, and work fewer hours – and you only need to pick one of them.
You’ll discover:
- Why trying to “be better at everything” actually backfires
- The four proven strategies that successful salons and clinics use
- Real-life examples of beauty pros winning with ease, speed, or guarantees
- Why low prices can work — but only if you go all in
- How to pick your winning strategy and build your brand around it
Ready to pick your winning strategy and finally grow without the struggle? Listen now!
Timestamps:
01:55 – The big mistake most beauty business owners make
04:30 – The 4 strategies that actually move the needle
06:40 – How to win with ease — making your biz feel effortless
11:00 – The power of speed (and how to charge more for it)
17:00 – Removing risk and turning “maybe” into “yes”
22:30 – When price is the right play — and when it’s not
DM me on Instagram to let me know your biggest takeaway from this episode @adamchatterley
Connect with me:
Website: https://beautybusinesssecrets.co
LinkedIn: https://www.linkedin.com/in/adamchatterley/
Instagram: https://www.instagram.com/adamchatterley/
Want my help to get unstuck or grow your beauty business with simple systems that work: LET’S CHAT
Other Episode Titles for the Algo:
-The ONLY 4 Winning Strategies for Beauty Business Owners in 2025
-Stop Trying Everything — Do This Instead
-How to win without guessing
-Why Your Beauty Biz Needs Just ONE Strategy to Win
-Burnt Out? These 4 Salon Growth Tactics Actually Work
beautysalon #skinclinic #growth
Grab a FREE Trial of my NEW weekly newsletter: https://beautybusinesssecrets.co/newsletter/
Feeling stuck in your beauty business? Before you add new treatments or products and definitely before you splash out on a shiny new machine or jump on the latest treatment trend, stop right there. This episode contains a simple framework plus a quick mindset shift that could save you thousands – as well as your sanity.
You’ll discover:
- Why more of what’s already working beats doing anything new
- How to find and fix hidden gaps in your current systems
- Real examples from salon owners who scaled smart
- When “New” is actually worth it – and when it’s not
Learn this strategy that smart beauty pros are using to grow without overwhelm as Adam shares the “More → Better → New” method.
Timestamps:
01:20 — The trap of chasing “new” too early
04:02 — Alison’s 60K machine mistake (and how she dodged it)
07:45 — Katie unlocked 120 hours without hiring
10:30 — The golden rule: new is a reward, not a rescue
12:15 — One-minute weekly tips that make you more money
DM me on instagram to let me know your biggest takeaway from this episode @adamchatterley
Connect with me:
Website: https://beautybusinesssecrets.co
LinkedIn: https://www.linkedin.com/in/adamchatterley/
Instagram: https://www.instagram.com/adamchatterley/
Want my help to get unstuck or grow your beauty business with simple systems that work: LET’S CHAT
Other Episode Titles for the Algo:
-Do More, Better, THEN New: Your Salon Growth Plan
-The £60K Mistake Most Beauty Pros Make
-Why You Don’t Need New Clients (Yet)
-Burnt Out? Do This Before You Hire
beautysalon #skinclinic #growth
Grab a FREE Trial of my NEW weekly newsletter: https://beautybusinesssecrets.co/newsletter/
Are you drowning in subscriptions you barely use – but you’re afraid to look in case you see how much it’s costing you? In this episode, Adam spills the truth about beauty business software bloat—and shows you exactly how to fix it.
Save yourself time and run your business better by upgrading your management software with Timely: CLICK HERE
Use the Code: BBS50 to get 50% off your first 3 Months
In this episode, you’ll discover:
- The 3 essential tools every salon, spa, or clinic actually needs
- Why your current software might be costing you more than just money
- The simple method to pick the right system for your business
- Which email platform gives you the best bang for your buck
- My favourite software tool that can quietly become your secret weapon
Save time, save money, and finally ditch the software that’s slowing your beauty business down.
Other links mentioned in this episode:
MailerLite – Super simple, reasonably priced email marketing software
ActiveCampaign – Super powerful email marketing software for serious users
GoogleSheets – Secret weapon software for doing pretty much everything
Canva – Great for simple photo editing and creating graphics
ChatGPT – Easy-to-use AI software to save you a bunch of time
Claud – Equally easy to use AI software built more for helping with writing stuff
Timestamps:
00:59 – Why too many tools = less money, more stress
04:14 – Adam’s $300/month software purge story
08:20 – The #1 tool every beauty business must have
15:45 – The email marketing trick that beats social media
22:30 – The shockingly powerful magic of Google Sheets
Don’t forget to DM me with the one piece of software you’re ditching today @adamchatterley
Connect with me:
Website: https://beautybusinesssecrets.co
LinkedIn: https://www.linkedin.com/in/adamchatterley/
Instagram: https://www.instagram.com/adamchatterley/
Want help to get unstuck or grow your beauty business with proven systems: LET’S CHAT
Other Episode Titles for the Algo:
- Stop Wasting Money on Software You Don’t Use
- The 3 Tools Every Salon Actually Needs
- How to Pick the Right Software for Your Beauty Biz
- This Simple Tool Saves You Time and Stress
- Why Your Beauty Business Doesn’t Need 42 Subscriptions
bookingsoftware #beautysalon #skinclinic
I ran my first-ever retreat, and something truly unexpected happened.
Real breakthroughs. Real strategy, Real wins, and some real tears (good ones).
In this episode, I’m taking you behind the scenes of my Escape & Elevate retreat to reveal what actually went down in Valencia, why it worked so well… and what I’m doing next.
CLICK HERE TO ESCAPE & ELEVATE [Link: https://beautybusinesspodcast.com/retreat]
If your business looks successful on the outside but feels chaotic on the inside, this one’s for you.
What if your appointment book filled itself – with the right clients – while you simply performed your treatments and services and took care of your clients?
In this exclusive episode, I chat with Ashish Verma, founder of Zoca, the world’s first AI-powered growth platform built specifically for salons, skin clinics, and spas.
FIND OUT MORE AND GRAB YOUR FREE TRIAL
Zoca doesn’t just give you the tools. It does the work — from ranking you higher on Google, to writing your content, replying to leads, running ads, and even following up to book appointments… all in your brand voice, without your daily input.
Put simply, it finds you clients, gets them booked, engineers reviews and referrals and then keeps those clients coming back. And if you experience an unexpected dip in bookings, it’ll quickly fire up an advert for you to give you a boost.
This is not a booking app. This is the future of beauty business marketing.
In this episode, you’ll learn:
Why most salon marketing fails (even when you’re doing “all the right things”)
How hyper-local search has changed — and what you need to know to make it work for you
The client-converting mistake you’re probably making with your website and reviews
And what’s more we’ve secured you a full FREE trial of Zoca for 7 days, with no payment details required.
Visit https://beautybusinesspodcast.com/ai to access the trial and everything we mention in the episode.
Retail sales feeling like a constant struggle in your clinic? In this episode, we dive into a smarter, stress-free way to generate recurring revenue without holding stock, chasing reorders, or feeling like a pushy salesperson.
CLICK HERE TO FIND OUT MORE ABOUT KATHRYN, BOOK A CALL OR CHECK OUT ZINZINO
I’m joined by skin pro and wellness expert Kathryn Buckley, who shares how she and other clinic owners are boosting income and client results through a modern, test-based subscription model. If you’re ready to ditch the dusty shelves and finally make retail work for you, this is your must-listen.
In this episode, I’m breaking down what I honestly think should be required listening for every beauty business owner — especially if you’re tired of constantly pouring more time, money, and energy into getting new clients.
DOWNLOAD MY GOOGLE REVIEWS SCRIPT HERE
I walk you through a super important shift: moving from a linear business model (where you’re always having to hustle for the next client) to a self-sustaining growth system that works for you — even when you’re not working.
The secret?
Getting your existing clients to generate new clients. And we do that through one powerful strategy: getting more (and better!) reviews.
I share four actionable tactics you can easily put in place this week.
Plus, I tell the story of one of my coaching clients who jumped from 40 to 140 Google reviews in just 30 days and hit #1 in local search — all by implementing the process I walk you through in this episode.
If you’ve ever thought “I just wish my business could grow without me doing more all the time,” then this episode is for you.
And hey — if you want the exact scripts I used to get all those reviews, grab them right here or check the link in the show notes.
At least 20% to 40% of your revenue should come from retail sales. If not, you are leaving money on the table and missing out on some easy revenue.
In this episode, I’ve got 9 simple, effective strategies that you can quickly implement in to your beauty business to help you and your team increase your retail revenue without ever feeling “salesy.”
Want more than just more money from retail?
Come and work with me for three days in the sun to help unlock more profit in your existing business on my Escape & Elevate Retreat: CLICK HERE
In this episode, we’re diving into a game-changing concept that could completely transform how you attract clients—without the constant hustle.
Introducing The Attention Flywheel, a simple yet powerful strategy that helps you keep a steady flow of clients using the methods you’re already familiar with. This isn’t about working harder; it’s about working smarter.
JOIN ME IN IN VALENCIA FOR A PRIVATE RETREAT
Here’s what you’ll discover in this episode:
-Why traditional marketing feels overwhelming—and how to simplify it
-The four essential elements of the Attention Flywheel (Hint: You’re probably already using them, just not in the right way!)
-The secret to getting more clients without relying on social media trends
-How to make your website, Google presence, and word-of-mouth referrals work together effortlessly
-A step-by-step breakdown of what potential clients are really looking for—and how to ensure they choose YOUIf you’ve ever felt frustrated with marketing, this episode is for you. Stop chasing clients—let them come to you.
Hit play now!
No clients, no business—simple as that. But did you know that revenue is only one of the six crucial “R’s” that every client should bring to your business?
…and the more of these R’s you maximize, the easier it gets to grow your business and make more money.
In this episode, and for the first time, I’m sharing the Six R’s of Client Success — your cheatsheet to getting the best value for every client you work with.
Here’s what you’ll learn:
Revenue – The foundation of your business. But how do you go beyond the initial sale?
Rebook – No secret to this secret, but it’s the key to building loyal, long-term clients.
…. if you want to know the other 4 R’s, you’ll have to listen to this short, sweet and VERY profitable episode.
PLUS: There’s special announcement about an exclusive business retreat I’m hosting, and a challenge to help you actually implement what you learn from this episode.
Links & Resources
- Join the Wating List to find out more about my exclusive Business Retreat → beautybusinesspodcast.com/retreat
- Check out our VIP Referral Card System → https://beautybusinesspodcast.com/bbp-177-the-best-referral-system-ever/
- What should we do to celebrate our 200th episode celebration? Email me at adam@beautybusinesspodcast.com
If you found value in this episode, PLEASE pass it along! If you tell just one person about the podcast, it helps another beauty business owner build a thriving, profitable business.
To grow your beauty business in 2025, it’s essential to track key numbers. This episode dives into what to measure, how to measure it, and what to do with the data.
Key takeaways:
- What gets measured gets managed: Tracking the right numbers helps you make informed decisions.
- The right numbers for YOU to track: The key numbers that matter most in your business for where you want to go.
- KPI vs. KPA:
- KPIs (Key Performance Indicators) measure past performance (lag measures).
- KPAs (Key Performance Actions) track real-time actions that drive results.
- How your numbers will make more money: what to do with the numbers once you have them
Growth Tools:
- Compare trends over time to identify growth opportunities.
- Traffic Light Analysis:
- Green = Good
- Amber = Stable
- Red = Needs improvement
- KPA Tracker: Define daily/weekly activities to improve weak areas.
To make everything easier, grab my Beauty Business Scorecard for free by DMing SCORECARD on Instagram (@adamchatterley).
Quick Instagram Link: https://www.instagram.com/adamchatterley/
Adam’s Knowledge Nugget:
“If knowing a number wouldn’t change your actions, stop tracking it!”
Feel free to snag that and post it as your very own Insta-Quote; do me a favor and tag me in so I can feel the love.
The beauty industry has faced some tough times recently, but this year could be the turning point—if you’re ready for it.
In this episode, I’ll share 9 powerful strategies to guarantee growth, no matter what the economy throws your way.
From mastering your numbers and pricing for maximum profit to simplifying your business and setting it to “easy mode,” these cheat codes will help you build a rock-solid foundation for growth. Plus, don’t miss our bonus tip that could instantly boost your visibility and revenue.
If you’re serious about making 2025 your best year yet, hit play now!
Want my MONEY Method Map?
Follow me over on Instagram @adamchatterley and DM the word MONEY and I’ll send you everything you need.
Let’s explore the relentless evolution of social media with a fresh perspective from Chloe Parry, Content Marketing Executive at Carden Park Hotel.
We delve into the challenges posed by constant platform changes and algorithm shifts, offering practical strategies for individuals and businesses to stay ahead in 2024.
Chloe shares her actionable tips to actually get results from your social media and there’s one big surprise you are NOT going to see coming.
Listen to find out what it is.
==========================================
Listen Now: Apple Podcasts | Spotify
. . . or click the player above to listen right now.
Huge thanks to our episode sponsor, Podium!
LINKS:
DOWNLOAD: Click Here to Download the FREE PDF
WANT MORE BOOKINGS IN JUST 7 DAYS? beautybusinesspodcast.com/help
Or just send me and email: adam@beautybusinesspodcast.com
*SHARING IS CARING!*
“I think one of the key things to know is to know your audience for every single platform because it does vary between each platform.” – Chloe Parry**
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SHOW SOME LOVE!
Lovin’ this episode, found value and want to support me so I can create more?
Leave me an honest rating on your podcast app of choice . . . Apple Podcasts is my favourite. And if you’d also leave me a review, you’d have my eternal thanks!
Let’s get this straight. There isn’t a pricing crisis in the beauty industry.
There is a major pricing problem, but it’s not a crisis.
It’s not just suddenly happened, even though some scaremongerers would have you believe it has.
In this episode, I’m going to solve your biggest issues, mistakes and hang ups around pricing.
Think of this episode as the “sort your pricing issues out now” cheat codes.
We’ve even got free resources to download that will help you put things in place quickly and easily.
==========================================
Listen Now: Apple Podcasts | Spotify | Google Podcasts
. . . or click the player above to listen right now.
Huge thanks to our episode sponsor, Podium!
LINKS:
DOWNLOAD: FREE PHONE/DESKTOP WALLPAPER
WANT MORE BOOKINGS IN JUST 7 DAYS? beautybusinesspodcast.com/help
Or just send me and email: adam@beautybusinesspodcast.com
*SHARING IS CARING!*
“Your price dictates your client, not the other way around. This is such an important concept to understand that I’m going to remind you of this every single day. Here’s how . . . ” –Adam Chatterley
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In this episode, let me tell you about the best business conference for independent beauty business owners, certainly in the UK.
There’s nothing like meeting in the real world with your peers, brands, suppliers, and inspirational leaders within your industry.
It’s not my event, but it’s the next best thing . . . and I promise you it’s unique, you’ve never heard of anything like it.
Which is why I’ve arm-twisted one of the original organizers onto the show to tell you all about it!
==========================================
Listen Now: Apple Podcasts | Spotify | Google Podcasts
. . . or click the player above to listen right now.
LINKS:
Salon Life UK
CREATE A 90-DAY PLAN FOR YOUR BUSINESS: beautybusinesspodcast.com/call
Or just send me and email: adam@beautybusinesspodcast.com
*SHARING IS CARING!*
“There is nothing quite like a good business conference, but are there really any good business conferences left? ” –Adam Chatterley
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In this episode,we delve into the idea of how being more provocative can be your secret weapon to stand out and capture attention in a crowded market.
But what does that mean and how exactly can you be more provocative?
Let me share my favourite 3 ways to do this with examples you can freely use yourself.
Plus, as a special thank you to our loyal listeners, I’m offering a FREE call with me to map out a personalized plan for your success.
CLICK HERE to book in your free call.
Ready to elevate your marketing and leave a lasting impression?
==========================================
Listen Now: Apple Podcasts | Spotify | Google Podcasts
. . . or click the player above to listen right now.
LINKS:
LET’S CREATE A 90-DAY PLAN FOR YOUR BUSINESS: beautybusinesspodcast.com/call
Or just send me and email: adam@beautybusinesspodcast.com
*SHARING IS CARING!*
“Unless you’re going to create an entirely new form of skincare or massage technique, how do you stand out from the crowd and get noticed? I think the answer is you need to be more provocative.” –Adam Chatterley
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Ever have those days when you’re unsure what to work on and in what order?
Or you find yourself with an unexpected block of time you want to make use of, only to be so unsure of what to work on that you waste half the time trying to decide?
In this episode of the Beauty Business Podcast, we will fix all that with my super simple, 4-step process to get more of the right sh!t done in your business.
Listen, and I’ll share my 4 secrets to working on the right stuff no matter what is going on in your business.
Even better, if you have a team, you can teach them these four steps and turn yourself and your team into getting shizzle done ninjas.
Say goodbye to wasted time and hello to more free time!
==========================================
Listen Now: Apple Podcasts | Spotify | Google Podcasts
. . . or click the player above to listen right now.
LINKS:
LET’S CREATE A 90-DAY PLAN FOR YOUR BUSINESS: beautybusinesspodcast.com/call
UNDER $3k A MONTH ANN WANT TO ADD ANOTHER $2-$3k IN REVENUE: https://m.me/BeautyBusinessSecrets?ref=w16201254
Or just send me and email: adam@beautybusinesspodcast.com
*SHARING IS CARING!*
““In 99 % of cases, admin tasks can wait until tomorrow or even the next day. Sales, marketing, and deliverables usually can’t or shouldn’t. But the problem is that admin tasks are fairly easy, fairly time-constrained, and fairly easy to tick off a mental list.” –Adam Chatterley
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Let’s tackle a super stressful but mission-critical aspect of managing your beauty business – those gaps in your appointment book.
…a.k.a. too much white-space!
In a recent coaching call a one-to-one client of mine said she was stressed and having sleepless nights over empty slots in her appointment book – after all, empty slots equal no revenue.
On the call, I laid out a method to tackle this I developed years ago, oddly while learning to ride a motorbike.
Trust me, it makes more sense when you hear it.
Listen now to learn a 5-minute daily practice, to identify and fill those gaps in your booking systems. Don’t miss out on the solution that could revolutionize your appointment book scheduling.
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Listen Now: Apple Podcasts | Spotify | Google Podcasts
. . . or click the player above to listen right now.
Huge thanks to our episode sponsor, Podium!
Introducing Podium, a powerful AI-driven lead conversion tool that captures and converts potential leads with precision, allowing you to respond within minutes via text using Podium’s mobile app. Check out Podium’s new 2024 customer communication preferences report for valuable insights to gain trust and loyalty for the MedSpa and Skin Clinic operators.
LINKS:
BLUEPRINT : beautybusinesssecrets.co/bbs-blueprint/
MONEY: https://m.me/BeautyBusinessSecrets?ref=w16201254
NEED MORE HELP? beautybusinesspodcast.com/help
Or just send me and email: adam@beautybusinesspodcast.com
*SHARING IS CARING!*
“If you consistently monitor your appointment book daily using the 213 Technique and you understand your white space levels at each stage, then you’ll never be blindsided by gaps, meaning you never have to worry about it again.” –Adam Chatterley
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In this episode, we’re diving into the secrets of attracting and converting not just more clients, but better clients.
Discover why quality matters more than quantity, and learn the strategic steps to connect with your ideal clients and grow your business without feeling overwhelmed.
LISTEN NOW for actionable insights and practical tips to attract the right clients and achieve the financial rewards you desire while delivering exceptional value.
Just tuned in? Please download BLUEPRINT first so you won’t get lost during this episode.
==========================================
Listen Now: Apple Podcasts | Spotify | Google Podcasts
. . . or click the player above to listen right now.
Huge thanks to the sponsor of this episode GUSTO . . . please check them out for all your HR and Payroll Needs. Take their quiz to see how they can help you AND get 3 Months for FREE.
LINKS:
BBP 186: How to GROW Your Beauty Business – Part 1
BLUEPRINT : beautybusinesssecrets.co/bbs-blueprint/
MONEY: https://m.me/BeautyBusinessSecrets?ref=w16201254
NEED MORE HELP? beautybusinesspodcast.com/help
Get in touch with me: adam@beautybusinesspodcast.com
*SHARING IS CARING!*
“The one that stands out more often than not for businesses who are beyond the STARTING stage is they’re missing what we call the CLIENT FOR LIFE STRATEGY. And if you haven’t got that, then you really, really are leaving money on the table.” –Adam Chatterley
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In this special collab between The Beauty Business Podcast and the Beauty Business Secrets Blueprint, we uncover the essential business strategies you need in the GROWTH stage of your business; around $3k per month up to $8k per month in revenue.
The BLUEPRINT shows you what needs to be in place and where your focus should lie at each stage of your beauty business journey.
GRAB A FREE COPY OF THE BLUEPRINT HERE
In this episode, we’ll unpack precisely what each strategy is and how to implement it quickly into your business.
Got a question or want my help to put the whole system in place with you?
Start a conversation with me on Messenger here, and let’s get it done.
A huge thanks to our episode sponsor Gusto for their excellent taste in podcasts.
If you want to test drive their HR and payroll software for 3 months FOR FREE just go to: gusto.com/beauty
==========================================
Listen Now: Apple Podcasts | Spotify | Google Podcasts
. . . or click the player above to listen right now.
LINKS:
GET THREE MONTHS FREE WITH GUSTO: gusto.com/beauty
GRAB THE BLUEPRINT: beautybusinesspodcast.com/blueprint
NEED MORE HELP? beautybusinesspodcast.com/help
JOIN MY MONEY PROGRAM:
Email the word ‘MONEY’ to adam@beautybusinesspodcast.com
Or start a quick messenger conversation with me
*SHARING IS CARING!*
“The BLUEPRINT tells you exactly what you need in place and what to be focusing on next – it’s like the IKEA Manual for your business.” – Adam Chatterley
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One of the things I’ve realised as I work with more and more business owners is that people don’t look behind them often enough.
Whether or not it’s the coming to the end of the year when you listen to this, it’s essential to look back occasionally in your business to see how far you’ve come.
This is so you can celebrate your win, learn from things that didn’t quite go to plan and identify your hold-ups.
Together, let’s do a recap of what we’ve achieved this year, and I’ll share with you my plan and what we’ve got in store for 2024.
….Oh and if you’d like me to help you make sure 2024 is the most amazing year it can be in your business, then I’m opening up a few spots in my FRAME YOURSELF Program for 2024.
==========================================
Listen Now: Apple Podcasts | Spotify | Google Podcasts
. . . or click the player above to listen right now.
LINKS:
DISCOVER F.R.A.M.E. Yourself : beautybusinesspodcast.com/frame
NEED MORE HELP? beautybusinesspodcast.com/help
Get in touch with me: adam@beautybusinesspodcast.com
*SHARING IS CARING!*
“What lessons have you learned? Write those down. Make sure you learn from them. If there were mistakes, DON’T do them again. If there were things that you do differently, do them differently next time. But until you recognize them, you’ll probably just do them all over again.” – Adam Chatterley
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Please do rate every episode with 5 stars and let me know what topic you’d like me to discuss next!
Starting a business can be an exhilarating journey, but it doesn’t come with an instruction manual. You want it to be freeing, exciting, and rewarding, but more often, it’s hard, daunting, and overwhelming, eventually leaving you frustrated.
What if I told you that it doesn’t have to be like this because I’ve created the IKEA style set of instructions to ensure you have all the right pieces in place, in the right order, at the right stage for you to ensure your success.
It’s called The Blueprint . . . and in this episode, we’re starting at the beginning with the STARTING phase.
. . . and even if you’re not “just starting out”, listen to this episode anyway, because if you’re missing any of these pieces in your business, then you’re in for some instant wins.
So let me introduce to you to the The Blueprint deep dive and don’t forget you can download a copy right away while listening to this podcast …
… so TUNE IN NOW!
==========================================
Listen Now: Apple Podcasts | Spotify | Google Podcasts
. . . or click the player above to listen right now.
LINKS:
TRY GUSTO FOR THREE MONTHS FREE – gusto.com/beauty
BLUEPRINT – beautybusinesspodcast.com/blueprint
PERFECT PRICING FOR PROFITS PROGRAM – beautybusinesspodcast.com/pricing
QUICK CLIENT FIX – beautybusinesspodcast.com/fix
SIX HOUR EDGE – beautybusinesspodcast.com/edge
*SHARING IS CARING!*
“The IKEA manual for building a successful beauty business doesn’t exist, so I created one. It’s called the BLUEPRINT.” – Adam Chatterley
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We tell our kids the magic word is “please”.
However, “please” won’t get you very far in business.
There’s a different magic word you want to use if you want those gaps in your appointment book to be a thing of the past.
Because, once you hear it . . . and understand the power and science behind it, it will get you more bookings whether you like it or not.
What’s the “business” magic word?
Listen to the episode, and I will reveal all.
==========================================
Listen Now: Apple Podcasts | Spotify | Google Podcasts
. . . or click the player above to listen right now.
Last Chance To Grab This Amazing Offer: TRY SHOPIFY FOR JUST $1 HERE
*SHARING IS CARING!*
“One of the easiest things you can do to increase your bookings and boost revenue in your own business is to rebook your clients more often.” – Adam Chatterley
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Please do rate every episode with 5 stars and let me know what topic you’d like me to discuss next!
Whatever your feelings about AI, it’s here now, and it ain’t going nowhere!
But beyond writing your social media posts for you and helping you with your grammar, is there really anything AI can do for your business?
Until now, I’d argue the answer was no.
But I’ve discovered something truly amazing.
Skincare-focused tech that quite simply you won’t believe.
It’s so new and so advanced, that I had to bring the founder of Haut.ai, Anastasia Georgievskaya, on to the podcast to reveal exactly what it is, how it works and how this powerful tool can transform your skincare business.
P.S. listen now and grab an exclusive founder offer from Haut.ai
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Listen Now: Apple Podcasts | Spotify | Google Podcasts
. . . or click the player above to listen right now.
Links:
Find Our More About HAUT.AI
GIVE YOURSELF A 7 DAY BOOKING BOOST
*Sharing is Caring!*
“Haut.ai is founded by scientists. We have scientists on our team with a background in human physiology and biology, to make sure that these algorithms are biologically relevant to the business of skincare. Haut measures exactly what skin professionals and estheticians need and exactly what customers want to see in these reports.” – Anastasia Georgievskaya
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Whether you’re starting out or just trying to get your existing business a bit more organized, writing a business plan is the perfect way to clearly outline how your business will operate, declare goals, and set out a strategy to reach those goals over the next 12 months.
But a lot of business owners don’t plan for the coming year, either because they think it takes a lot of time, they don’t know where to start or they’ve tried before and it didn’t work.
In this episode, I will share our framework and the 5-step process every beauty business owner should go through to create an effective plan for the year to make it easy, fun and quick — even if you’re a complete beginner!
I’m even going to give you our workbook, cheatsheets and a whole tutorial so you can work through the process with me.
But you got to listen to get the details . . .
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Listen Now: Apple Podcasts | Spotify | Google Podcasts
. . . or click the player above to listen right now.
Links:
TRY GUSTO FOR THREE MONTHS FREE
*Sharing is Caring!*
“The mistake that I see people make when it comes to planning is they only plan forward. And what I mean by that is they fail to look at what has happened in the past, including their own behaviours.” – Adam Chatterlety
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I admit it, I was wrong!
I’m changing my advice regarding mass marketing events such as Black Friday and Cyber Monday.
…because, if you can’t beat ’em, join ’em!
In recent years, they have become synonymous with excessive discounts, resulting in significant potential business revenue losses if you’re not careful.
And that’s why I’m not a fan.
However, recent statistics have caused me to change my mind and my advice regarding events like Black Friday and Cyber Monday.
I’ll share what these are in the episode.
I’ll even go one better and give you a 7-step process for creating unique promotions that get attention and bring in vast amounts of revenue while protecting your profit margins.
I’m even going to share my two favorite promotion ideas you can use today if you want to maximize Black Friday this year even if you haven’t got any plans yet.
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Listen Now: Apple Podcasts | Spotify | Google Podcasts
. . . or click the player above to listen right now.
Links:
TRY SHOPIFY FOR JUST $1 HERE
*Sharing is Caring!*
“Discounts are easy. I get it because it’s simple for people to understand,but time and time again, surveys prove that people want more of something more than they want a lower price of something.” – Adam Chatterlety
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Welcome to this collaboration edition of the Beauty Business Podcast, with refreshing twist from my usual episodes.
This week, I am thrilled to share with you to one of the most valueable tools I have ever developed for building a successful business – the Seven Day Booking Boost.
A few years back we transformed it in to a comprehensive book, providing you with a simple, yet highly effective, step-by-step process to get you more bookings, fast (and for free)
And while I’ve mentioned it on the podcast before, I thought I’d lower the barrier to entry even more by bringing it to you here, today.
So whether you’re looking for a long term growth strategy, or simply a way to get more bookings in the short term, my Seven Day Booking Boost is the answer.
==========================================
Listen Now: Apple Podcasts | Spotify | Google Podcasts
. . . or click the player above to listen right now.
Links:
DOWNLOAD NOW FOR FREE: SEVEN DAY BOOKING BOOST
*Sharing is Caring!*
“The Seven Day Booking Boost – is a short, yet incredibly powerful guide that will increase your booking numbers, but ONLY IF YOU LET IT.” – Adam Chatterlety
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It’s no secret that Facebook is a HUGE source of potential clients for your beauty business.
But engagement is down, comments are like getting blood from a stone and actually getting people to make a booking is like something from Mission Impossible.
So that leaves you with running Ads right?
Wrong!
There’s a simple trick that we’ve been using with our clients for years to help get actual clients from Facebook for FREE
. . . and in this episode I’ll tell you exactly how it works!
*Want help to put this in place in your business and finally get the clients you want?
Click Here to start a messenger conversation with me about my MONEY Method
==========================================
Listen Now: Apple Podcasts | Spotify | Google Podcasts
. . . or click the player above to listen right now.
Links:
AMAZING SHOPIFY OFFER:
TRY SHOPIFY FOR JUST $1 HERE
*Sharing is Caring!*
“I want you to LEVERAGE THE PERSONAL and harness that power of personal curiosity on Facebook.” – Adam Chatterlety
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The best new clients don’t come from social media; in fact, most of the time it happens through word of mouth or referrals.
With a solid referral scheme in place, you won’t have to exhaust yourself with relentless self-promotion and social media flogging.
What? Don’t have a referral system in place?
Fear not! You’ve stumbled upon the perfect solution.
In this episode, I’ll share with you my entire system for generating a consistent flow of referrals. I’ll tell you what to do, what to say and every single trick and hack we’ve used to make this work even better.
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Listen Now: Apple Podcasts | Spotify | Google Podcasts
. . . or click the player above to listen right now.
Links:
GET YOU FREE REFERRAL CARD SAMPLES:
Send me an email to adam@beautybusinesspodcast.com and use the subject:
REFERRAL SCHEME SAMPLES
AMAZING SHOPIFY OFFER:
TRY SHOPIFY FOR JUST $1 HERE
*Sharing is Caring!*
“Referrals consistently produce the BEST CLIENTS. Why? Because your clients friends are likely to be just like them and therefore predisposed to becoming amazing clients themselves.” – Adam Chatterlety
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There’s nothing more frustrating than getting to the end of the week and thinking… “What the hell did I do this week?” Especially when you know you barely had a moment to yourself. It’s frustrating, it’s demotivating and it means you’re NOT making progress in your business or your life. In this episode I’ll share […]
Team problems are the bane of every beauty and wellness business owner’s existence. It’s like a never-ending battle if you’re not careful and certainly one that I’d rather not deal with. However, fear not, for I have a special guest joining us on this episode – beauty therapist turned team dynamic sorceress. Kelly Shaw’s here […]
So you’ve got your website built . . . that was fun! Now how on earth do you get people to see the damn thing? Well, beyond telling people about it, this is where the mystical world of S.E.O. comes in. Note: S.E.O. stands for Search Engine Optimisation, which still doens’t mean much, but we’ll […]
Beauty business owners repeatedly tell me that some of their best clients come from Google . . . And to get more clients from Google, you’ve simly got to give google what it wants. That’s where your Google Business Profile comes in. By setting up your profile CORRECTLY you can easily climb to the top […]
Wouldn’t it be great if people just did exactly what you wanted them to?
Well, I’m not into mind control as such, but when it comes to your website, there are some simple tricks you can use to ensure people actually check out your site and then take the action you want them to take on there…
…whether that be to sign up, book or buy.
Following on from last week’s episode where we covered the absolute basics of your website, this week I’ll share with you the pages you need, and the layout I recommend to ensure that both types of client who arrive on your website find what they need easily, and do what you want them to do.
Welcome to the crucial second part of our Weaponise Your Website.
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Listen Now: Apple Podcasts | Spotify | Google Podcasts
. . . or click the player above to listen right now.
EPISODE HIGHLIGHTS:
Key Questions To Ask When Designing Your Website (4:05 )
The Right Page at the Right Timel (16:51)
Nurturing Client through Data Capturing (18:35)
Level Up Your Retail Sales with Shopify (21:50)
Links:
shopify.com/beautybusiness
*Sharing is Caring!*
“Think of your website as your information hub. It is where you want to send people to take that next step that’s right for them.”
– Adam Chatterley –
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“Why bother with websites when we have our social media profiles?” is a question that still gets asked by beauty business owners all the time.
And it seems like the argument for ditching a website keeps getting stronger as the likes of Facebook and Instagram offer us more and more ‘tools’.
Thing is . . . we know that social media is great for connecting with people and promoting your brand, but that’s not enough.
A website is like your digital storefront, it’s where people go to learn more about your branding, services,and products. It’s where you can showcase your expertise, build credibility and trust.
In short, it’s where your potential clients become paying clients.
But what does your website really need these days?
Whether you’re not sure where to start or you’re looking to make your website work harder, tune in now to discover not only the basics but how you can make sure that your website contains everything you need to convert client quickly.
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Listen Now: Apple Podcasts | Spotify | Google Podcasts
. . . or click the player above to listen right now.
EPISODE HIGHLIGHTS:
Biggest Website Fails (8:35)
But What Should Your Website Do? (14:03)
The Crucial Two Things About Your Website (24:14)
Let’s Cover The Basics (26:32 )
Links:
shopify.com/beautybusiness
*Sharing is Caring!*
“Your website must be SIMPLE. Remember it needs to deliver just what your CLIENTS and POTENTIAL CLIENTS need and what you want them to do next. Anything else just gets in the way!”– Adam Chatterley –
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Do you struggle with understanding the financial side of running your beauty business?
Do you find it tedious and overwhelming?
Well, what if we told you that it could actually be the easiest and most fun way to grow your business?
In this episode, we chat with the amazing Shawnie Curtis, a beauty business owner and self-proclaimed “freak in the sheets”. She’ll show you how to take the fear out of finance and how to use spreadsheets to gain valuable insights into your business’s performance.
Learn how Shawnie has used her love for spreadsheets to expand her business and achieve her goals. Don’t miss out on this opportunity to transform your business with the power of numbers!
==========================================
Want to find out more about my MONEY program to get better clients and more money each month in your beauty business?
CLICK THIS AND I’LL SHOW YOU HOW
Listen Now: Apple Podcasts | Spotify | Google Podcasts
. . . or click the player above to listen right now.
EPISODE HIGHLIGHTS:
What’s new with Phil Jackson? (7:54)
Shawnie’s Journey (7:25)
The Lash IG Spreadsheet? (16:52)
An Ode to Spreadsheets (24:31)
Links:
Instagram: https://www.instagram.com/eye.heart.spreadsheets/
SOCIAL SIMPLIFIER MAY 2023 EDITION:
https://beautybusinesssecrets.co/the-social-simplifier/
*Sharing is Caring!*
“I’m hoping that I can bridge that gap. Encourage other people to be interested in the numbers. Hopefully, more people like me will grow this area of industry.”– Shawnie Curtis –
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Are you a beauty business owner struggling with starting, hiring or managing your team members?
In this episode, we’ve brought back Phil Jackson, founder of Build Your Salon, to share his expertise on tackling these challenges.
Phil walks us through his proven strategies for hiring exceptional team members and how to effortlessly manage them to ensure they align with, and deliver on your business goals.
Whether you’re just starting out or looking to improve your existing team, this episode is packed with valuable insights to help your beauty business thrive. Tune in now to learn how to build a team that drives success!
“Want to Build Your Own Dream Team”? Go here –> https://buildyoursalon.com/courses/dream-team-rocket-fuel
Listen Now: Apple Podcasts | Spotify | Google Podcasts
. . . or click the player above to listen right now.
EPISODE HIGHLIGHTS:
What’s new with Phil Jackson? (7:54)
What really is a team? (9:55)
Why is having a team important? (12:00)
Biggest mistakes when creating a team (14:55)
What are the key benefits of building a team? (19:15)
How to get the best out of your teams (24:55)
Dream Team Rocket Fuel (30:00)
Links:
Dream Rocket Fuel – https://buildyoursalon.com/courses/dream-team-rocket-fuel
SOCIAL SIMPLIFIER APRIL 2023 EDITION:
https://beautybusinesssecrets.co/the-social-simplifier/
*Sharing is Caring!*
“The biggest problem we have in our industry is we tolerate poor performance. It comes from a place of insecurity or a place of fear. I am fully convinced that if you knew you that could effectively recruit good team members, you would not tolerate poor performance.”– Phil Jackson –
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This week, IT’S ALL ABOUT SKIN!
It’s not about skin care, it’s an episode for those beauty professionals who are specializing in skin and those who might be interested to be a skin expert or aesthetician.
In fact, we’re busting all the big myths about the business side of skin.
Internationally renowned, skin expert, Andrew Hansford is genuinely passionate not only about skin but about the proper education of skin specialists in the industry as well.
…. and he’s tired of all the misinformation there is out there about it!
From modelling, to studying about skin to writing a book and supporting a heartwarming charity, whether you’re skin focussed or not, this episode is something you shouldn’t miss out on!
Get ready for EVERYTHING you need to hear about the skin business plus some astonishing and hilarious tales from Andrew’s career.
Listen Now: Apple Podcasts | Spotify | Google Podcasts
. . . or click the player above to listen right now.
EPISODE HIGHLIGHTS:
Working with Skin (4:34 )
Why focus on the skin and what are the benefits? (11:05)
Is it expensive to start specialising in skin? (16:10)
What do really you need to become a skin specialist? (18:55)
The fads; what should people avoid or embrace? (23:20)
How To Choose a brand to work with? (27:00)
What’s New with Andrew? (30:30 )
The Dressing Marilyn Book (33:42)
The Homeless Kids BackPack Initiative (40:45)
Links:
The Academy – https://www.achaesthetics.co.uk/
Instagram – @andrewhansford
SOCIAL SIMPLIFIER APRIL 2023 EDITION:
https://beautybusinesssecrets.co/the-social-simplifier/
*Sharing is Caring!*
“The word skin specialist didn’t exist five or six years ago. And I’m so grateful that they have this title now. So what it basically says is, I am a skin specialist. That’s what I do. It’s ALL I do, I do not do all of the other things.”– Andrew Hansford –
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WE’RE BACK!
And if you want to know why we’ve been in hibernation a little longer than usual, then check out the intro of this episode for some exciting updates and BIG personal news.
But so many of you messaged to ask what had happened to the podcast, I’ve made it a priority and decided to come back with a bang as I help you crush the biggest silent beauty business killer of all.
Cancellations and No-Shows!
This is the biggest untackled cost for most beauty business owners and allowing clients to get away with cancelling at the last minute or simply not show isn’t just frustrating, it’s potentially devastating to your business.
So in 2023, we’re on a mission to prevent clients stealing your revenue.
I’ll share with you the exact strategy to protect your revenue in the episode plus give you a FREE checklist, a sample policy you can copy and scripts you can use in your own business plus some extra training which you can grab here.
Not yet fully booked in your beauty business?
Not a problem, to start a quick messenger conversation with us to get hold of details about our MONEY program which will help get you fully booked in just 8 weeks click this >>> GET BOOKED
Listen Now: Apple Podcasts | Spotify | Google Podcasts
. . . or click the player above to listen right now.
Links:
CRUSH YOUR CANCELLATIONS
How to prevent No Shows clients and Late Cancellations from stealing revenue from your pocket:
https://beautybusinesssecrets.co/crush-your-cancellations-2/
SOCIAL SIMPLIFIER MARCH 2023 EDITION:
https://beautybusinesssecrets.co/the-social-simplifier/
*Sharing is Caring!*
“Cancellations and no-shows are lost revenue. It’s money that you’re counting on, that you are not getting. And because it’s happening either right the last minute it’s impossible for you to replace that revenue. But not any more . . .”
– Adam Chatterley –
Help a colleague or someone you know who’d be interested in sharing this quote or episode.
Just a few more days until 2023 and if you’re ready to FOCUS on what matters and get the results you want, then I’ve got a special Christmas surprise just for you!
Let me introduce to you F.R.A.M.E. Yourself, yourpersonal one-to-one coach who keeps you accountable and focused as you get done and tick off all the goals you have for 2023.
Want to knowm more? Like how F.R.A.M.E. Yourself works, what you get, how mch it costs and why on earth it’s called F.R.A.M.E. Yourself . . . hit the play button now!
Listen Now: Apple Podcasts | Spotify | Google Podcasts
. . . or click the player above to listen right now.
Links:
F.R.A.M.E. Yourself
ACT NOW and get an incredible $100 off when you join and use the coupon code: PODCAST. This offer is limited to 25 subscribers ONLY so visit the link below and grab this once-in-a-lifetime offer:
https://beautybusinesssecrets.co/frame/
SOCIAL SIMPLIFIER DECEMBER 2022 EDITION:
https://beautybusinesssecrets.co/the-social-simplifier/
*Sharing is Caring!*
“What F.R.A.M.E. Yourself does is it forces you to FOCUS on the most important thing in your business right now. It enables you to ignore all those shiny objects trying to pull your attention off to the side when really, you should be MOVING FORWARD.” – Adam Chatterley –
Help a colleague or someone you know who’d be interested in sharing this quote or episode.
How important would you say your guest experience is?
It’s got to be pretty high up there right.
What if you made it the Number One thing you focussed on in your business. In fact, what if you became obsessed with it above everything else.
That’s what Amie and Nison did in their beauty business and not only has it resulted in their entire team being fully booked – they even have to turn clients away – but it’s won them a couple of very high profile awards.
They put their success down to doing things differently, specialisation and making sure that their Guest Experience is at the heart of everything they do.
Come and join me for a conversation with Amie and Nison to hear how their journey started and how they turned the most unlikely of buildings in to an award winning salon.
Episode Highlights:
6:10 Amie and Nison Migirova’s Journey
07:55 Bagging the Awards
16:10 Focusing on Guest Experience and Specialtisation
22:22 Sharing Your Vision with Your Team
25:35 The Highs and Lows of their Journey
28:53 Amie’s Golden Rule for Hiring
31:20 Challenges Encountered
39:29 Tips To Get More Clients the Emma Justine way
Listen Now: Apple Podcasts | Spotify | Google Podcasts
. . . or click the player above to listen right now.
Links:
7-DAY BOOKING BOOST:
https://beautybusinesssecrets.co/7-day-booking-boost/
SOCIAL SIMPLIFIER DECEMBER 2022 EDITION:
https://beautybusinesssecrets.co/the-social-simplifier/
*Sharing is Caring!*
“The number one thing for us is just providing an excellent customer experience and letting it do the work. Because if you have happy clients, they’ll come back, you’ll have referrals and you’ll have all the reviews you need.” – Amie Migirova
“It’s a constant re-evaluation. You need to be constantly on top of your game and understand that you need to change sometimes as the industry changes.” – Nison Migirova
CONNECT WITH OUR GUEST:
FACEBOOK: https://www.facebook.com/EmmaJustineSalon/
INSTAGRAM: https://www.instagram.com/emmajustinesalon/
WEBSITE: https://emmajustinesalon.com
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Social media can be overwhelming with the constant changing of trends and different platforms… you can hardly keep up while you’re busy with your business. But did you know that by following some basic rules with the help of some apps you can stand out? That’s what we’re going to learn on today’s episode as […]
Resilience is defined as the capacity to recover quickly from difficulties and that’s something our guest has truly shown overcaming obstacles to get to where she is now. Imagine a young woman who, at the age of 18, broke her neck in a car accident and, rather than letting it crush her goals, made a […]
If you’re looking to give your beauty bookings a bit of a boost then you’ve already got the perfect system for that in my 7 Day Booking Book™ And If not … where have you been? GRAB YOURSELF A FREE COPY HERE I created this fantastic guide several years ago and recently, it got a […]
Everyone’s banging on about the coming recession, which, guess what … leads to a recession. But the media wants to prey on your fear and worries about this looming supposed evil recession, but around here we welcome a recession. History has shown that a recession provides the biggest opportunities to grow. Plus the beauty industry […]
Everyone’s banging on about the coming recession, which, guess what … leads to a recession. But the media wants to prey on your fear and worries about this looming supposed evil recession, but around here we welcome a recession. History has shown that a recession provides the biggest opportunities to grow. Plus the beauty industry […]
The Number One thing holding beauty business owners back from the growth, the clients, the money and the life they want is something we call … “Delivery Doubts”. Thing is, you probably don’t even realise it’s a problem affecting you. I didn’t! Delivery doubts manifest in one of two main ways:- Doubts your client will […]
Was there a moment that set you on the business journey you’re now on? I’ve never had anyone interview me on my own podcast, but an opportunity came knocking recently when one of the wonderful people from Skin Professionals UK asked me if I’d be a guest in their group. The interview was so much […]
Not. Enough. Time! If I had £1 for every time I hear this from a business owner, well that’d be the monthly wine bill paid for. Tired of constantly struggling to get everything done, working late in to the evening and even on a weekend, I created The Six-Hour Edge™. We use it every week […]
Following up with people. How important is it really? You’ve already got a millon things to do running your business, dealing with the cleints that are booking int . . . so following up with enquiries and clients, that just another job and takes too much time. But secretly, deep down you know it’s ONE […]
You all know that I am the “Software Guy”, or I wast when it came to the beauty industry. And today, I love to use software that helps me to do my job, that life easier, that saves me time and ultimately, makes me more money. Problem is, that in today’s world we seem to […]
Everyone loves a deal and in today’s episode you get three for the price proce of one . . Three podcast hosts that is! Founders of Lash Conference and hosts of LashCast, Paul, and Tussanee Luebbers, will share how they’ve overcome their struggles as they hit bump after bump on route to business success – […]
NEWS FLASH: Your clients are thinking about going somewhere else! Well some of them are, because Spring is here and it’s a time for changing things up or starting over. But this is actually great news, because that means this is the best time of year to keep your clients and pick up new ones […]
100% of people that tell me they don’t need a business coach have never worked with a business coach. Just like skydiving, bungee jumping or going on that really big roller coaster, you were scared to do it, and didn’t see what the fuss was about. But once you’d tried it yourself, you got it […]
How do you manage the demands of your business with the demands of your partner or family? It’s tough, right. You’re building your business to support your family, but your family also needs you while you’re building it. You feel like you’ve always got to prioritise one or the other? And the comes THE GUILT! […]
After 150 episodes you’d think might think it difficult to come up with something completely new . . . but we can! Let’s get legal. On this episode I’m joined by Ciara McHale and Olivia Clavio of Tyz Law Group. Together they’ve joined forces to focus specifically on the area of beauty business law to […]
Let’s admit it, the reason we’re on social media as business owners is to get more clients. And we know there are various ways to gain their attention, but it all takes so much time and effort. Not to mention procrastination time, worry, over-thinking, guilt for not doing more etc. And then when you do […]
Doing the right thing at the wrong time in your business journey is a big mistake. And a common one too. There’s no manual for running a business. That’s partly what makes it fun and exciting because you get to do your own thing. But damn, if it doesn’t make it hard work and way […]
Two things that are going to have a profound effect on your business in 2022: Spathetics M.R.R. Your clients want results. They want them quicker than ever before and the good news is that they’re willing to pay more to get them. But because we’re all about “wellness’ now, they want the results based results […]
Hello 2022, may you be a far cry from 2020! Made your list of goals already for the year? Errrk ❌… you’ve probably already made your first mistake of the year. Big mistake, HUGE. Don’t worry, it’s not too late to fix it. I want you to stop overwhelming yourself so this episode focussed on […]
As usual Christmas has me feeling all Santa-mental. So I recorded a special message, just for you, because you’ve been amazing this year. I am not going to divulge everything here so yule have to come have a listen. You’re not going to want to miss it. Hint: It involves singing Oh and speaking of […]
Running your own business can be a lonely job. Even if you have a team or run a large spa or clinic, that feeling of being alone is real. I keep hearing this. I feel it too. Being the boss of your own business can be incredibly rewarding, freeing, even exciting because you get to […]
Everyday you make decisions in your business. The outcome of those decisions affect the success, even the survival of your business. So no wonder they come loaded with all sorts of fears. Our minds have used fear to keep us safe for thousands of years. “Big scary sounding noise = run and hide”. But in […]
Can you really be anything and have anything, if you set your mind to it? My job as a business coach is to make things simple for you. But no matter how simple I can make the steps to creating the business you desire, if your head isn’t in the right place, it’s always going […]
As business owners, we all want to earn a decent amount of money for the work we do and the risks we take. And I believe most of us are willing to do the hard work to get there. Problem is it’s easy to feel lost on your journey, there are so many things to […]
It’s at night, your mind starts to wander. For reasons passing comprehension it settles on the subject of money. And that’s when the anxiety kicks in… Will I earn enough this month? If I don’t, how will I pay the bills? You are not alone because lot’s of other small business owners feel exactly the […]
Worried you’ve left it too late to make the most of Christmas in your beauty business? Fear not, because today’s podcast will help you sleigh your Christmas marketing ensuring it rein(deers) revenue. So get ready to spruce things up. (Who doesn’t love a good Christmas pun) Time to be your very own early business Santa […]
Promo Codes are a fantastic way to get clients and increase revenue. But, they’re also an incredible way to lose a LOT of money in your business too. If you’ve listened to pretty much any of my podcast episodes before, you’ll already know my stance on discounts. And while Promo Codes typically involve some sort […]
Most beauty business owners start out believing they can reach their goals as long they are great at what they do But then reality kicks in and it turns out there’s a lot more to this running a business thing than just having great skills. So you run around trying out ALL the ideas because […]
You’ve heard the advice before that in order to get more clients, you need to speak specifically to your ideal client. There’s a reason this advice is everywhere, it works! But no one actually give you the step by step info on HOW to identify your ideal client and once you’ve identified them, what will […]
Thinking of making a change to your prices? Not sure if now is the right time? What if you lose clients??? Don’t panic. Let me answer your most asked questions about prices. Especially around what to charge and how to raise your prices the right way. And if you’d like me to help you work […]
There’s no denying that social media is an essential part of your business’ marketing approach. We all know it’s THE most powerful potential way to promote our business, connect with clients and attract new ones. But why, oh why, oh WHY does it have to be so hard and take up so much time? We […]
Gaps in your appointment books used to be one of the biggest frustrations for beauty businesses. But with the influx of quality booking software to help minimise gaps and revenue protection methods to avoid late cancellations and no shows causing more gaps, we thought we had this problem licked. However, with the constant flux of […]
All the beauty businesses in your area are trying to attract clients in the same way. But the real reason your existing clients come back and choose you over those others is that you’re YOU! Sure your treatments and services are amazing, your products get amazing results and your customer service is 5 star. But […]
Did you lose something during lockdown? Your Mojo. You’re not the only one and that’s okay. I’ve been hearing from business owners struggling with overwhelm, misplaced mojo, underwhelm and even some that feel they’ve lost the love for what they do. For the last year and a bit we’ve all been in a situation that […]
Let’s talk about the power of repetition and how it will make you richer. Let me say that again . . . today I’d like to share how repetition will make you richer. No, I’m not talking about sitting in a circle chanting while manifesting money falling from the sky. I’m talking about the power […]
Have you fallen into the “social media trap” that most business owners have these days? You understand the need to use social media to promote your business, but in the overwhelming array of platforms and then options within them, you’ve likely missed the point of using social in the first place. Have you ever posted […]
What if you could be 95% guaranteed of hitting ALL your goals? Well, you can. The magic sauce: Accountability. The problem is, when you are an employee that accountability is built in. Fail to do what you’ve committed to get done, you’ll have your boss to answer to. But you started your own business because […]
Feel like you’ve lost your mojo? Do you find yourself doubting yourself and your skills and maybe feeling like a bit of an imposter in your own business? If you answered ‘yes’ to those questions, you might be coming down with a bout of “Imposter Syndrome.” In this episode, we will dig a little deeper […]
“We are no longer a photo-sharing app.” – Adam Mosseri. This short statement caused a huge wave of discussion about Instagram but don’t believe the hype. If you’re already active on IG, you must have noticed the changes on the app these past few years, like Stories, IG Live, IGTV, and now Reels and Guides. […]
BREAKING NEWS : Email is DEAD! With all the different social media platforms at your finger tips to connect with your clients, you’ve probably heard this too. But believe this at your peril, because email is very much ALIVE. I’ll happily share with you the shocking stats that prove why email is still beneficial to […]
I am sure you’ve heard it a thousand times. “Money can’t buy you happiness.” For sure, you’ve rolled your eyes thinking “Yeah, only people WITH money say that!” But money can’t really buy you that long-term happiness or fulfillment as a business owner. The quote is actually TRUE, and we’ll be proving it on today’s […]
Whether you pronounce it as “neesh” or “nitch” the meaning is exactly the same. But understanding the real definition is only half the battle, because we need to know HOW to identify your niche and how it will help you attract more clients more easily and to become successful more quickly. I’ll cover all the […]
Before we start, let me ask you this question… Is your beauty business really a business or more of a hobby or possibly even a charity? I speak to business owners all the time who are not earning enough because they’re pricing your treatments all wrong. Why are you devaluing your hard work? Let’s get […]
In a world where information can be accessed with just a tap on your phone and you can learn anything from a bit of time on YouTube, what are people paying for these days? The answer is convenience. The great news is that this is extremely liberating, because it means you can share your amazing […]
A bit different episode this week as we focus on the importance of continuing education and gender inclusivity within the beauty business industry. 99% of beauty business owners learned their craft before the idea of starting their own business even occurred to them. Suddenly the responsibilities ramp up and the learning curve is immense. Before […]
Do you LOVE selling to your clients? It’s difficult. You feel awkward. After-all, they’ll let you know if they want to buy something. But then, it would really help your business if you actually made a bit more profit? Having the right mindset around selling changes everything and will help you conquer any fear and […]
Technology plays a huge part in our lives, but especially in the beauty industry where we should utilize booking apps, websites, and of course, social media. Over the last 12 months, we’ve all experienced limited human interaction that could have crippled the beauty industry. However, some tech-savvy beauty business owners didn’t let the pandemic stop […]
Got a website? Does your website help you bring in more customers? Do your clients, and your potential, actually know you have a website? If you answered YES on all three, then congratulations, GO YOU! But if you answered NO on the latter two then you are missing out big time. Don’t fret because today […]
What comes into your mind whenever you hear the word “Pinterest?” “Oh yeah, that’s where I go when I want ideas to redecorate the living room, pick where to travel to, or easy-to-bake dinner recipes.” But what if I told you that you can use Pinterest to bring in more clients. Even, have a bigger […]
How much easier would business be if you knew what your clients really wanted and when they’d spend more? What if I told you that they’re telling you EXACTLY what they want, all the time! Problem is your clients are doing it in very subtle ways and if you’re not looking out for these, then […]
Does the word “Deadline” fire you up or freak you out? In this week’s episode I share my terrible secret when it comes to getting stuff done that I’ve never shared publicly before. But we’re friends right . . . you won’t judge? I want to show you how you can use deadlines and a […]
Reviews, Testimonials, Feedback, Social Proof . . . we all want more! Whatever you call them, they all have the same purpose, to provide independent insight in to your business to help someone else decide whether to buy, or book. But how do you go about getting more reviews, where should you collect them, what […]
Love it or hate it, social media is an integral part of any business these days. We all know what a struggle it is to generate content in the hunt for more of the right followers, the ones that turn in to clients, and how to engage with them. Could social media competitions be the […]
Remember back in high school when you’d be given an essay to write and it would be some statement followed by the word ‘Discuss?’ Something like. . Life was harder for the average person in The Middle Ages. Discuss? That’s what the title of today’s episode is. The episode itself, however, well it’s a story […]
Chances are you’ve heard this before, or something similar and there’s a good reason, because it’s true. You’ve heard it, you’ve possibly even said it, or something similar, but do you really believe it . . . or are you actually still ignoring this crucial bit of advice in your business. But aside from being […]
On this week’s podcast, we are are joined by not one, but two amazing women. Coincidence . . . given that it’s International Women’s Day this week? We ALL want our clients to have an amazing experience with us. And our clients want the same, but what things should we think about to deliver the […]
Stunned silence following that title! You’re either nodding your head thinking me wise beyond my years or about to yell at your screen but before you skip this episode in protest … hear me out first. There’s “more than what meets the eye” to this statement and you’ll have to listen to see what I’m […]
Do you take payment in advance for ALL your bookings? Nodding your head, then we’re on the same page. (Virtual high five there!) However, if you are still a little skeptical about taking advance payments – and don’t worry you are not alone – then let’s put all your fears to rest. In the episode […]
Welcome to our first Beauty Business Podcast episode for 2021! I am so glad to be back to give you more knowledge-packed episodes to help grow your business but also to introduce you to some amazing amazing people as guests on the show. Quick question for you though . . . would you say you […]
Wow! What a week it has been and we’re down to the last special episode of The Beauty Business Podcast for National Spa Week this year. For our sixth episode of the week, we are relaxing a little and taking a closer look at Halotherapy. Do you know what Halotherapy is? I didn’t! Joining me […]
Welcome to Day Five of The Beauty Business Podcast National Spa Week Specials. We’ve not been afraid to tackle some difficult topics this week, but this one takes it up a level. Today’s all about Health & Safety; which is essential even before the pandemic came along. But so many managers shy away from it, […]
It’s the Fourth Day of The Beauty Business Podcast National Spa Week specials! On Tuesday we tackled the topic of marketing and now we’re expanding on that by focusing on PR and Comms or Public Relations and Communications to you and me. I’ll be the first to admit to getting mixed up between Marketing, […]
Welcome to Day Three of The Beauty Business Podcast National Spa Week Specials. Our focus in this episode is Human Resources and Recruitment, specifically from two crucial perspectives: The Business Owner or Manager and the Individual. We’ll tackle how to effectively handle your team in these difficult times and also how to stand out […]
It’s Day Two of The Beauty Business Podcast National Spa Week Specials. Marketing in the digital era can be tricky considering all the social media platforms out there and the rules of engagement quickly shifting all the time. With the current crisis we are facing, we truly need to be connected to our clients more […]
It’s a very special week here on The Beauty Business Podcast because it’s National Spa Week again here in the UK and we’ve gone a little wild – to support National Spa Week this year, I’m bringing you a whole week of amazing episodes for you to enjoy and learn. A new episode every single […]
The Beauty Business Podcast turns 100 today! 🎂 A sudden rush of nostalgia came over me after remembering that first episode I recorded way back in 2015 – it sounds terrible when listened back to it – but now to celebrate this momentous occasion, I am doing a special episode. It’s normally me doing the […]
Welcome to The Beauty Business Podcast on our 99th episode! It’s all about Retail this week across all of my platforms and channels. From the website, through social, YouTube and now the podcast my goal is to make sure retail sales are a serious part of your beauty business strategy. So expect a mini-masterclass here […]
We should always encourage everyone in the beauty business industry to recognize not only exceptional businesses, but also individual talent too. Problem is . . . we suck at it! In this episode, we will highlight why it’s so important to have someone to aspire to. We absolutely must celebrate those individuals who are contributing […]
Every day we make loads of decisions, even the simplest one like what to have for lunch, but we are constantly plagued with an ongoing list of decisions as a business owner. This can be draining, and we sometimes can’t avoid procrastinating our way into a hasty decision that can cause even bigger problems, and […]
You’ve likely worked hard to create the identity for your business, from your branding to your products and services. It is not something you just came up with overnight, chances are it took you some time to brainstorm ideas on how to make yourself unique from your competitors, then suddenly you come across someone else […]
Being a business owner means juggling lots of tasks and that eats away your time. So let’s get real here, you can’t keep doing everything, I don’t care if your superwoman. Keep doing everything and you will run out of time, or energy or both. With the recent pandemic, more and more people are now […]
Hello September! A quick google search will reveal lots of booking software systems out there aimed at hair and beauty businesses. All of them take client bookings, hold some client details, some even take payments or send emails and text messages… but when it comes to actually helping you grow your business, saving you time […]
You can barely move in the salon and beauty Facebook Groups for one question at the moment … Should you charge the additional PPEs and cleaning costs to your clients? There’s a lot to think about as it turns out within this one question and LOTS of different opinions, about whether you should or shouldn’t […]
Bit of a different episode of The Beauty Business Podcast this week, we’re talking about how we can bounce back after experiencing something devastating in our business that does not only affect our business but our mental health as well. Sound familiar? Joining us in this episode is multi award-winning beauty business owner, Sam Pearce, […]
Prepare to be inspired by the journey of our special guest this week from the UK Lash Industry. So many people have suggested to me that I should have this guest on the show so I just had to get her on. I mean . . . who am I to disappoint? So joining us […]
Welcome to Part 3 in our Website Mini-Series and today is the one you’ve been waiting for . . This time we will be tackling the most asked question of all when you are planning to build a website for your beauty business – What’s the BEST website software to use? Several factors come into […]
We are on our second episode for the Website Mini-series where we will be highlighting the benefits of having a website for your beauty business. Last week, we were able to pinpoint the importance of having a website especially for beauty business owners so this week, we will focus on bagging the coveted spot of […]
Welcome to our latest mini-series all about websites. Our next few episodes are focusing in on this greatly over looked aspect of your business. With the influx of social media apps here and there, websites are now being neglected or worse – forgotten. But do you know that over 80% of people check out your […]
Welcome to our “unexpected” podcast episode . . . this was actually scheduled for a later date as our special guest was supposed to be hosting a huge event in the US. However, you may have noticed the global pandemic bappening right now! Bad news for the event, but good news for us as we […]
Already know you want the plan? Go straight to the download Are the news reports and expert opinions about the situation we are in right now driving you crazy? Well we can’t ignore what’s happening around us, but this episode is about alleviating that anxiety, PLANNING instead of panicking. This is a very short episode […]
First it was actual wildfires in Australia, now it’s a virus spreading like wildfire, 2020 is clearly been sent to challenge us. We are faced with this crisis right now and we are all wondering how we can keep our business afloat while on lockdown or in quarantine, especially when your business require physical contact […]
Darn it . . . I missed a week there on the podcast, but I have a really good reason . . . I was busy preparing for The Beauty Business Boot Camp March Edition which is taking place this week. If you are taking part already then please share how much fun we are […]
Quick announcement . . . the much-awaited Beauty Business Boot Camp is BACK for March 2020! Due to our amazing results in January and no small amount of public demand, I am opening the doors again to every spa and salon owner wanting to quickly learn about how to get more clients, more revenue plus […]
If you thought part one ended on a cliffhanger like your favorite TV series, here’s Part Two as promised! Continuing our conversation about how to change our perception about difficult conversations and how we can approach it effectively. This time we really are getting into the conversations themselves, for when there is no other option […]
It’s a two parter . . . that’s how good this episode is, so good we had to make it two episodes! Meet our first guest for 2020 . . . an outstanding HR professional with over 25 years of experience and also the author of the bestselling book, “FIRE WELL: How To Fire Staff […]
In this 80th episode of The Beauty Business Podcast, let’s dive into what rebooking really means for your business while identifying the reasons why your clients aren’t rebooking plus we take a look at the benefits of having your clients coming back more and more often that most people overlook. I will also be sharing […]
Hello 2020 from The Beauty Business Podcast . . . if you are wondering why we took an extended break over December and January then you’d better listen to our first episode this year . . . I’ll let you in on the amazing things that have already happened this year like the Beauty Business […]
Merry Christmas and Happy New Year. . . a little in advance as I know you are hustling for the holidays. ( More revenue…yay! ) Wow . . .can you believe it, 2020 is just a few days away. . . What would you like to achieve next year? Will 2020 be any different from […]
As we bid farewell to November. . . here’s an episode to kickstart my favorite holiday. . . Christmas! I am officially starting the holiday season with a Christmas related episode. . . (cue in some Christmas jingles). If you are wondering why I named this episode as a.k.a The Alternative Christmas Episode. . . […]
Welcome to another episode of The Beauty Business Podcast and this one’s a little bit different. While I love giving out practical and actionable tips or advice to make your business better. . . let’s get into some #RealTalk for a moment here. There are just a few weeks left of 2019 and there’s been […]
Welcome back to our regular Podcast episode and to cap off last week’s 8-episode marathon in support of the National Spa Week, here’s another inspiring episode you should listen to. . . Recently, I was at the Good Spa Awards and had immensely enjoyed seeing spas who got recognized for their hard work. Plus last […]
Today’s the final part of our special podcast episodes supporting National Spa Week here in the UK! How time flies and really hope you’ve learned a lot. Today on the show we are looking closely at a particular topic that is . . well still very much a taboo. Money is not something you casually […]
Welcome back to another special edition of the show. This is part SIX in a special series supporting national spa week here in the UK which takes place from the 4th to the 10th of November 2019. Today on the show we are delving in to the subject of Leadership within an organisation specifically within […]
Welcome back again for another special edition of the show. This is part FIVE in a special series supporting national spa week here in the UK which takes place from the 4th to the 10th November 2019. Our episode today will tackle Business Health . . . what on earth is that? My special guest […]
Welcome to the part four of The Beauty Business Podcast’s special series supporting National Spa Week here in the UK which takes place from the 4th to the 11th November 2019. In this episode, we will be talking about the importance of Commercial Health and Workplace Wellness Strategies. Joining us today is my special guest […]
Whenever you book a hotel, you look for the star ratings right? The ratings allow you to know which hotel has the best services or amenities with one as the lowest and five as the highest. Who wouldn’t want a 5-star hotel experience? The same goes with spas and they call them as Bubble Ratings […]
Hello to day three of our special series of the Beauty Business Podcast episodes supporting National Spa Week and this year’s topic, 2019 if you are listening to this in the future, which is Wellness In the Workplace. Like I said in the title there . . . today’s topic is Recruitment and Retention. Unless […]
This is the second part in a special series supporting National Spa Week here in the UK, which takes place from the 4th to the 10th November 2019. Today we will be talking about the importance of looking after, and looking out for, your own physical health at work and also the physical health of […]
Welcome to a very special edition of the show. This is the first part in a special series supporting National Spa Week here in the UK which takes place from the 4th to the 10th November 2019. Today we are talking about the importance of looking after . . and looking out for . . […]
Sure . . . you should already be planning for 2020, but I’m not quite done with 2019 yet and neither should you be. You see I firmly believe that in the last two months of the year in the beauty and spa world, you can add around one third or up to half your […]
As a beauty business owner, you take on various roles but the one that salon and spa owners find the most challenging . . getting their staff or team to do what you want them to do. Having your own staff or team realise your vision for your business in todays world requires a special […]
2019 ends in just three months . . . that’s another decade gone and I have a special treat just for you! But before I tell you more about that. . . (keeping you in suspense) I’d like to ask how your social media is going? . . . and when I say that, I’m really asking […]
Welcome back to our Mini Retail Sales Series . . . again! This fourth, slightly delayed, installment will all be about how to design a retail display that will not just dazzle your clients, but compel them to buy as well! I can’t stress enough the importance of having a retail display on your spa […]
Confidence is important to every beauty business owner and this is something they often struggle with. We are always dealing with our clients and our staff so this is sort of a skill that we need to improve on. If you are not confident or sure about your treatment or products then you won’t be […]
It’s good to be back again and I hope you didn’t miss me too much? I have been quite busy for the past few weeks, I’ll tell you more about why on this episode, but before I get ahead of myself. . . let’s have some #RealTalk. One of the things you don’t get told […]
If you’re looking at the episode title and thinking that creating a business plan isn’t for you or it’s not really necessary well let me tell that you are wrong on both accounts. Starting and running a business can certainly be difficult, but if you have a plan or “blueprint” then you have a path […]
Today’s episode of The Beauty Business Podcast is actually spelled F-U-N because I am joined by one of my favourite people in the whole world . . . Rachel Perry! Rachel is a VERY successful business woman in her own right and these days she spends a good amount of her time teaching other business […]
We’re on the third installment of the Stock and Retail Mini-series of The Beauty Business Podcast and today we will be talking about “The Client Journey.” What has that got to do with stock and retail I hear you ask? The fact is that most therapists and aestheticians still fear the thought of “selling” their […]
We are now on the second part of the Retail Sales Mini Series of The Beauty Business Podcast. This week, we will be talking about something sexy. . . like Stock Management! I know… I know… Whenever you hear stock management, I am sure you are imagining something boring like a lecture but this shouldn’t […]
Finally. . . the much promised, much anticipated mini-series all about products is here! To kick things off I am joined again by a good friend of mine and the queen of salon and spa retail sales Daniela Woerner. We’re talking about why retail sales are important to your spa or salon in 2019 because […]
Are you leaving money right there on your reception desk? Sorry to say but yes. . . Without having to spend any real money, there are several factors that can seriously affect your beauty business that take place in your reception area. It’s actually under your nose but, because you are busy and spend most […]
Do you struggle to get the BIG stuff done? You know . . the things that are going to move you forward in your business, reach your goals . . . make a difference? Or does the day-to-day work simply prevent you from making progress . . . how do you move past that? Generally […]
Out outlooks and opinions are shaped by our environments and what we experience and this is one of the many reasons for the “Generation Gap.” But what is the generation gap these days, what makes a “millennial” different to a “Generation Z” and what’s all this about “Snowflakes”? This shortening of the generations, but rapidly […]
“A penny saved is a penny earned.” Heard of this common saying? Well, it is actually true.. So imagine saving more than a penny. . . how about £5,000 in a single year? How does sound to you? I am sure you can think of a lot of things you’d rather spend that money on […]
Finally… the hiatus of The Beauty Business Podcast is OVER and I am back with another episode . . . I have been busy with events recently … attending, speaking, sorting out plus the recent launch and intake of salon owners in to my Beauty Client Accumulator program! (If you haven’t heard of it yet […]
Time sure does fly by! Welcome to our 50th Episode and hopefully. . .we’ll also get our 200,000th lifetime download for the Beauty Business Podcast too! So I’d like to take this opportunity to THANK YOU all my lovely listeners for this milestone as I couldn’t have done it without your continued support! If you […]
Welcome to February . . . It’s going to be a very busy month full of surprises . . . you’ll have to listen to find out more – you are not going to want to miss this though! But before all that . . . Let’s revisit one of the most important aspects in […]
Remember we were recently talking about goals on the podcast . . . I hope you were able to plan what you’d like to achieve this year. However, those are very much YOUR goals . . . but what about your team? Do they share the same vision as you? Are they motivated enough to […]
As humans we really LOVE to complicate things . . . you might not believe me, but we do it all the time! (Hint: I explain more in the episode!) As beauty business owners, we are guilty of this more than most especially when it comes to adding more treatments on to our menu and […]
Happy 2019 my lovely podcast listeners! Have you missed me? I actually had a listener said she was having “withdrawals” when we went into the holiday break. Well the GREAT news is that this year, I promise to bring you MORE episodes! I’ll explain more in the episode itself. Now, it’s the beginning of a […]
It’s beginning to look a lot like Christmas. . .everywhere you go! (You could probably hear Michael Buble’s voice singing while reading this) It’s the best time to make more sales, generate more bookings, have some fun and spread some holiday cheer! But are you READY to make the most of Christmas in your beauty business? […]
Starting a business can be liberating, being the boss of your own beauty business is great . . . but then you suddenly find out that it takes more than one person to run a successful business. You are now swamped with all those tasks you didn’t expect to be doing wearing all those hats; […]
This week’s episode is inspired by one of the most requested topics being asked by listeners just like YOU and the members of my Facebook Group called The Beauty Business Hackers ( if you haven’t joined yet then click here!) Recently, I received an email from one of our avid listeners which prompted me to […]
So this week’s topic is a little different to the norm . . . a little more “raw” or “real” as we will be looking at “Impostor Syndrome.” You may have heard about this and you may even be experiencing it right now but didn’t know it. Impostor Syndrome can manifest in any gender, race […]
What’s the most annoying thing about running your own beauty business? I bet I’d get a few different answers to this question . . . but if we’re honest, as business owners, “Clients” have got to be one of the top three answers! Clients are the lifeblood of your business, without them you don’t have […]
Purchased anything online recently? How did you decide between all the options available to you? Let me guess . . . REVIEWS and RATINGS! Having amazing “social proof” can really help your beauty business grow because this is where people look these days before spending their hard earned money. 76% of people will check out […]
Welcome to the Season 4 of the Beauty Business Podcast! It’s great to be back again behind the mic recording. . . I’ve missed giving you value-packed, actionable mini-masterclasses in podcast format so you’re definitely in for a treat. Now in this season. . . we’re going to get REAL! I’m calling this the “Tough […]
Before I tell you about the latest episode of The Beauty Business Podcast, I would like to say a huge thanks to everyone who had been with us since the start of the season . . . or even before that. Your unending support, feedback and comments for this podcast is truly appreciated! We’ve been […]
Time flies by quickly when you are having fun and this season we’ve featured some amazing guests on the show from within and from outside the health and beauty industry to give us insights and inspire us to become more successful. For our penultimate episode of Season 3, we are talking about something that most […]
Running a beauty business can be tough especially if you work with a lot of people and you have to manage and motivate them to make sure they are reaching your goals . . and their goals all while doing their best to make clients happy.. How do we go about on managing our team, […]
Most of us on the beauty business industry chose this path because it is our passion to create and help our clients look and feel amazing, however most of us have ‘dreams’ when it comes to what we want our business to give back to us, rather than goals in place to allow us to […]
We’re back with another much-talked about topic in the beauty industry whether in FB groups, forums, seminars or workshops, it’s as hot a topic today as it has ever been . . . “What is THE BEST or THE RIGHT Salon Software?” I have been working over 20 years in the beauty industry and I […]
On this week’s episode, let’s shift from our usual and talk about something’s that been buzzing on social media lately. It’s about getting things done effectively or what’s being called “Morning Routines”. You may have heard about “morning routines” which is commonly practised by either someone successful or famous like a celebrity or even a […]
Are you planning to have your salon at home or is already a home based salon or spa and feeling that you are not “legit” compared to those high-end salons? Worry no more as I am bringing an episode just for you which I am really excited about! Finally our guest is no longer busy […]
First of all, I would like to thank all my listeners for your continued patronage to The Beauty Business Podcast so I am sharing a good news… I am happy to announce that this podcast was nominated for the Listener’s Choice Award at the British Podcast Awards! I would like to ask for your support […]
This week’s episode is really an interesting topic because this small part of your salon or spa is surprisingly significant in growing your clientele and business. Who would have thought that your waiting room can create a huge impact not only for your clients but also to your employees as well? . . . and […]
Let’s welcome back our first ever two-time guest this week, the salon industry’s super sought-after social media expert, Catherine Trebble. If you’re an avid listener… then you’ve probably listened to the 2nd episode of the Beauty Business Podcast already. This episode was over 2 years ago now and since social media has evolved just a […]
We have another content-packed, practical and focused business-building episode this week that will truly help anyone starting their journey in the health and beauty industry, but especially anyone working in the Semi Permanent or Permanent Make Up (SPMU) side of the industry. Today we will be discussing about how to create an income-generating business in […]
It’s our third episode of season three and I do hope you have been enjoying our first two content-packed, practical and focused business-building episodes or what I have come to call . . mini masterclasses. For all the links and info visit the show notes page click here. For this episode, it’s something a little […]
We’re back again for another episode in season three and the good news is, we’re bringing you another talk-turned-mini-masterclass session with Spa Industry Facebook Ads Expert and founder of Successful Ads Club, Tara Zirker. I know most of us business owners have that love and hate relationship with Facebook Ads, but after listening to Tara […]
Welcome to SEASON THREE of The Beauty Business Podcast! To kick off the new season I have a real treat in store for you. In this episode, Episode 25, I am joined by a successful licensed aesthetician, mentor, consultant, speaker and business woman, Daniela Woerner. I asked Daniela to come on the show today to […]
Today we are continuing on from where we left off last week talking all about Email . . . . email marketing to be precise and in particular how email can help you save you huge amounts of time AND help to grow your business! Now this may not be quite as exciting a […]
Today we are talking all about Email . . . . email marketing to be precise and in particular how email can help you save you huge amounts of time AND help to grow your business! Now this may not be quite as exciting a topic as having a youtube channel or facebook ads or […]
Owning and managing a successful beauty business, a salon, a spa, a clinic or treatment room in your home takes a lot of work . . . but there are ways to ensure that some of the aspects, particularly the management and marketing side, don’t take up quite so much of your time as […]
Register for the FREE workshop “The 4 Secrets to Getting All The Clients You’ll Ever Need” for your salon or beauty business by CLICKING HERE The workshop will be broadcast LIVE . . . so you can ask me questions and I can answer them! To make sure EVERYONE can join who […]
How would you like this Christmas to be your BIGGEST Christmas ever in your beauty business? What if I told you that it was possible to take ONE THIRD of your annual turnover in just the 6 week run up to Christmas using one straightforward framework? Well that is exactly what this episode is […]
How would you like this Christmas to be your BIGGEST Christmas ever in your beauty business? What if I told you that it was possible to take ONE THIRD of your annual turnover in just the 6 week run up to Christmas using one straightforward framework? Well that is exactly what this episode – […]
Need more clients in your beauty salon? Great! How many clients do you need? That is what we are talking about in todays episode. I will show you how to work out the annual value of your existing clients as well as how much they could be worth. From there I will show you how […]
Big things happen at events and conferences. They’re an important part of any industry and a great place to find new suppliers, new business partners, pick up new ideas, advice and encouragement. To meet with other salon owners in the same situations as you to echange ideas, to share a challenge or problem or simply […]
This episode is all about Clients! Getting them and keeping them . . but also a few things you may not have considered about the whole process of getting clients that can make it MUCH easier to find them, attract them to your beauty salon AND keep them coming back. For your FREE 8 […]
In this episode I am not alone . . . I am joined by award winning salon owner, author, speaker, mentor and podcaster Phil Jackson. Today we are talking about how to smooth out the rough ride of busy months and quiet months throughout the year. Phil shares his wealth of knowledge AND the […]
Let’s face it . . . competition in the beauty salon and hair salon business is fierce these days! Walk down any high street and I’d be surprised if there weren’t at least 4 separate hair and beauty businesses . . . there are 7 on mine. It’s become the norm to use DISCOUNTS to […]
The Intro Bit . . . You think you should raise treatment or service prices in your salon . . . but how do you know if now is a good time to think about increasing your prices? I know . . . raising prices is scary, but the first step in the process is […]
The Intro Bit . . . Today we are talking all about “Value Pricing” or value based pricing and I belive this is the ONLY way to price your treatments to ensure you are getting the price right and therefore the right remuneration for you (and your teams’) very hard work. The Show Notes . […]
The Intro Bit . . . How did you set the prices you charge for your treatments in your beauty business or salon? Did you make one of these classic mistakes? Don’t worry if you did . . . it’s perfectly normal to do so. It could mean that your prices are too low and […]
The Intro Bit . . . What if I told you that there are only 5 ways to grow your beauty business, salon or spa? What if I then told you exactly what they are and give you some ideas how to achieve them? What if I saved you a bunch of time and […]
The Intro Bit . . . Just how is your Salon or Beauty Business Doing? In this episode we look at how you can evaluate your business from an ’emotional’ or holistic point of view as well as one super simple financial figure you can keep an eye on daily to make sure you never get […]
Intro Bit . . . In todays episode we are looking at how else technology can help you to grow your beauty business and particularly what FREE tools are available for you to use. I am joined today by a special guest, Leah Hutcheon and she is the Founder and CEO of Appointedd software, which […]
Intro Bit . . . This is the second episode in my self declared Software Month (February 2016) here on The Beauty Business Podcast and also on our sister site, SalonBusinessSecrets.com. We have already covered the questions you should ask yourself first when considering salon software for your beauty business, salon or spa as well […]
Intro Bit . . . This is the first episode to kick off Software Month (February 2016) here on The Beauty Business Podcast and also on our sister site, SalonBusinessSecrets.com. I wanted to start right at the beginning for this episode and start with the real basics when it comes to salon booking software and […]
Intro . . Todays guest is well known in the health and beauty industry and you would have stuggled to have been to an event or read an industry magazine in the last couple of years not have have seen his name somewhere. After being the self confessed WORST sales person ever to work in […]
Intro . . . Today we are talking about Clients . . . getting them, keeping them and also a little bonus information about keeping costs and spending under control in your health and beauty business. Todays guest has been in the beauty industry for over 25 years. After leaving school at 16 she studied […]
What To Expect . . . In todays show I am joined by salon and spa social media expert Catherine Trebble from FullAppointmentBook.com as we go through a list of questions from my audience over at SalonBusinessSecrets.com all about tackling the world of social media for beauty businesses. We tackle a series of questions, all […]
Welcome to The Beauty Business Podcast! In this episode – which isn’t a ‘normal’ episode – I introduce why I created The Beauty Business Podcast, what to expect in future episodes and what you can gain from the podcast!