The Phorest Blog: Recent Episodes
Phorest Salon Software
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Your staff team is one of — if not the — most critical element to your salon’s success. The group of individuals you hire needs to work as a cohesive, motivated, enthusiastic team and one of the best ways, besides training, to guarantee your salon’s success is to hire the right people. While it often all starts with an appealing job posting, a lot of what happens next has to do with the interviewing techniques used.
Click here for the written version of this blog.
About the author
Chris Brennan is a salon marketing specialist, published author, award-winning filmmaker, host of the Salon Owners Summit 2016 and expert speaker, travelling the world to help salon owners and managers put the plans into place to hit their salon targets. For the past 5 years, Chris has also co-created a variety of diverse campaigns (from 30Days2Grow to the award-winning Salon Retail Week) that have helped salons all around the world grow their average bill and generate more referrals than ever before.
Join Phorest Salon Software online!
If you’re looking for more content like this, check out our salon business knowledge bank at where you can access the written version of the Phorest Blog as well as our various guides, webinars and campaigns. Or, click here to request a quote or book in for a free demo with Phorest Salon Software!
Find us on Facebook, Instagram, Twitter, LinkedIn and/or subscribe to the Phorest FM Podcast!
Melanie Icke is Head of Education at Phorest Salon Software and has over 25 years experience in the Beauty Business. She ran an incredibly fun and interactive workshop at the 2019 Salon Owners Summit, where she took attendees through how to use a tool called the DiSC method to decode people’s behaviours and find out what their needs are, what motivates them and what closes them down. You can use this method to communicate better with staff, and upsell more retail and treatments to clients.
Click here for the written version of this blog.
About the author
Sorcha Mullis is Phorest’s search engine optimisation (SEO) expert. As well as managing the Phorest Salon Software website, Sorcha contributes to the Phorest blog with tips to help salon owners leverage their online presence, to get their clients back in more often, spending more and generating referrals. Sorcha has also written for Social Media Today, State of Digital, Social Media Perth among other leading digital marketing websites. She has headed up SEO teams in Perth and Dublin, and over the past 10 years has helped businesses in all industries increase their visibility online in order to increase website traffic, bookings and sales. Sorcha has won multiple awards for her SEO achievements, including Best Overall SEO Initiative at the 2019 Search Engine Land Awards; and Best Strategy and Best Integrated Campaign at the 2019 Digital Media Awards.
Join Phorest Salon Software online!
If you’re looking for more content like this, check out our salon business knowledge bank at where you can access the written version of the Phorest Blog as well as our various guides, webinars and campaigns. Or, click here to request a quote or book in for a free demo with Phorest Salon Software!
Find us on Facebook, Instagram, Twitter, LinkedIn and/or subscribe to the Phorest FM Podcast!
Getting up to speed with new systems should blend seamlessly into your day-to-day activities — allowing you to learn what you need when you need it. Introducing Phorest Academy: the learning portal that meets the demands of busy salon professionals.
Click here for the written version of this blog.
About the author
In Phorest Salon Software’s Education Department, Killian Vigna focus includes making training more accessible to owners and their businesses, as well as helping modernise the content and tools used to deliver all educational material. Killian currently oversees the rollout of Phorest Academy, a learning portal for clients, and develops self-taught eLearning content for busy salon owners.
Join Phorest Salon Software online!
If you’re looking for more content like this, check out our salon business knowledge bank at where you can access the written version of the Phorest Blog as well as our various guides, webinars and campaigns. Or, click here to request a quote or book in for a free demo with Phorest Salon Software!
Find us on Facebook, Instagram, Twitter, LinkedIn and/or subscribe to the Phorest FM Podcast!
Every once and awhile, we come across a fantastic article in a different industry and think, “Wow, our readers would love this!” The most recent instance of this reflection has led us to compile 12 statements we believe separate a successful salon owner from an average one. Could you guess a good percentage of our compilation?
Click here for the written version of this blog.
About the author
Chris Brennan is a salon marketing specialist, published author, award-winning filmmaker, host of the Salon Owners Summit 2016 and expert speaker, travelling the world to help salon owners and managers put the plans into place to hit their salon targets. For the past 5 years, Chris has also co-created a variety of diverse campaigns (from 30Days2Grow to the award-winning Salon Retail Week) that have helped salons all around the world grow their average bill and generate more referrals than ever before.
Join Phorest Salon Software online!
If you’re looking for more content like this, check out our salon business knowledge bank at where you can access the written version of the Phorest Blog as well as our various guides, webinars and campaigns. Or, click here to request a quote or book in for a free demo with Phorest Salon Software!
Find us on Facebook, Instagram, Twitter, LinkedIn and/or subscribe to the Phorest FM Podcast!
Are you using blueprints that keep you working hard but provide little results? And, to which do you relate more: knowing a lot of stuff, or doing a lot of stuff? Take some time to reflect and re-evaluate your priorities; deciding what to work on is difficult, yes, but it’s most importantly, crucial.
Click here for the written version of this blog.
About the author
Zoé Bélisle-Springer is a salon industry award-winning writer, author of various ebooks, podcast co-host/producer and speaker. She has been featured in Salon Today, Thrive Global, Authority Magazine, Future Of Everything and has spoken at conferences such as Modern Salon’s Digital Summit, the Thrive Sessions, Seattle Interactive and Uppercase. With industry relationships in the UK, Ireland, USA, Australia and continental Europe, she also oversees expert guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and localised content destined to help hair and beauty business owners get their clients back more often, spending more and generating referrals.
Join Phorest Salon Software online!
If you’re looking for more content like this, check out our salon business knowledge bank at where you can access the written version of the Phorest Blog as well as our various guides, webinars and campaigns. Or, click here to request a quote or book in for a free demo with Phorest Salon Software!
Find us on Facebook, Instagram, Twitter, LinkedIn and/or subscribe to the Phorest FM Podcast!
When it comes to social media in general, it can be quite easy to get lost in the various platforms. With the likelihood of IGTV’s growth over the coming years, now is a great time to experiment with various types of content that could attract the right kind of clients to your salon or spa.
Click here for the written version of this blog.
About the author
Stephanie Mitchell is the Founder of Sunnystorm Marketing, a marketing agency where she helps beauty businesses to grow their client base and brand themselves online. Through training, education, her in-depth guides and done-for you services, Stephanie wants to help beauty business owners grow their dream through smart (and fun) marketing ideas.
Join Phorest Salon Software online!
If you’re looking for more content like this, check out our salon business knowledge bank at where you can access the written version of the Phorest Blog as well as our various guides, webinars and campaigns. Or, click here to request a quote or book in for a free demo with Phorest Salon Software!
Find us on Facebook, Instagram, Twitter, LinkedIn and/or subscribe to the Phorest FM Podcast!
When attending a full-day conference, sitting down to listen to talks all day can quickly become exhausting mentally (and uncomfortable, physically). To stimulate blood flow and creative juices, the Salon Owners Summit introduced workshop rotations about three years ago. Unsurprisingly, they’ve gone from strength to strength ever since, and attendees get to leave with actionable insights from hands-on exercises. This year, the Dublin flagship event welcomed three highly energetic speakers: Kristian Tognini, Ryan Power and Phil Jackson.
Click here for the written version of this blog.
About the author
Zoé Bélisle-Springer is a salon industry award-winning writer, author of various ebooks, podcast co-host/producer and speaker. She has been featured in Salon Today, Thrive Global, Authority Magazine, Future Of Everything and has spoken at conferences such as Modern Salon’s Digital Summit, the Thrive Sessions, Seattle Interactive and Uppercase. With industry relationships in the UK, Ireland, USA, Australia and continental Europe, she also oversees expert guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and localised content destined to help hair and beauty business owners get their clients back more often, spending more and generating referrals.
Join Phorest Salon Software online!
If you’re looking for more content like this, check out our salon business knowledge bank at where you can access the written version of the Phorest Blog as well as our various guides, webinars and campaigns. Or, click here to request a quote or book in for a free demo with Phorest Salon Software!
Find us on Facebook, Instagram, Twitter, LinkedIn and/or subscribe to the Phorest FM Podcast!
Heavyweights don’t get their reputation out of thin air. They get it from tirelessly showing up with good work and valuable contributions. And more often than not, Salon Owners Summit attendees get to hear how they managed to get to where they are as well as what it took — concretely.
Click here for the written version of this blog.
About the author
Zoé Bélisle-Springer is a salon industry award-winning writer, author of various ebooks, podcast co-host/producer and speaker. She has been featured in Salon Today, Thrive Global, Authority Magazine, Future Of Everything and has spoken at conferences such as Modern Salon’s Digital Summit, the Thrive Sessions, Seattle Interactive and Uppercase. With industry relationships in the UK, Ireland, USA, Australia and continental Europe, she also oversees expert guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and localised content destined to help hair and beauty business owners get their clients back more often, spending more and generating referrals.
Join Phorest Salon Software online!
If you’re looking for more content like this, check out our salon business knowledge bank at where you can access the written version of the Phorest Blog as well as our various guides, webinars and campaigns. Or, click here to request a quote or book in for a free demo with Phorest Salon Software!
Find us on Facebook, Instagram, Twitter, LinkedIn and/or subscribe to the Phorest FM Podcast!
This year’s lineup of main stage speakers at the Salon Owners Summit flagship all pointed out the importance of breaking and reframing mental models, ways to think about salon business. And whether they spoke about staffing, profitability, leadership, turning the ship around or connecting with customers, one message resonated loud and clear.
Click here for the written version of this blog.
About the author
Zoé Bélisle-Springer is a salon industry award-winning writer, author of various ebooks, podcast co-host/producer and speaker. She has been featured in Salon Today, Thrive Global, Authority Magazine, Future Of Everything and has spoken at conferences such as Modern Salon’s Digital Summit, the Thrive Sessions, Seattle Interactive and Uppercase. With industry relationships in the UK, Ireland, USA, Australia and continental Europe, she also oversees expert guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and localised content destined to help hair and beauty business owners get their clients back more often, spending more and generating referrals.
Join Phorest Salon Software online!
If you’re looking for more content like this, check out our salon business knowledge bank at where you can access the written version of the Phorest Blog as well as our various guides, webinars and campaigns. Or, click here to request a quote or book in for a free demo with Phorest Salon Software!
Find us on Facebook, Instagram, Twitter, LinkedIn and/or subscribe to the Phorest FM Podcast!
Still have a few vacant spots in your diary for Valentine’s Day? SMS promotions are often the quickest way to solve that issue. What most people struggle with though, is what to write in these texts. That’s why we’ve listed six great ideas to add fuel to any Valentine’s Promotions you’ve already got going. Let people fall in love with your sense of humour and book out those last gaps.
Click here for the written version of this blog.
Download your free Salon SMS Marketing Gameplan eBook.
About the author
Connor Keppel heads up marketing for Phorest Salon Software. Over the past 6 years he has helped thousands of salons to grow; advising them on marketing tactics that help them get their clients back more often, spending more and generating referrals across the UK, Ireland, USA, Australia and continental Europe. Connor has been instrumental in developing a number of initiatives aimed at directly helping salon owners to grow their business and learn tactics to manage their salons more efficiently; including the Phorest Salon Owner's Summit event; the Salon Mentorship Hub; the #30days2grow Challenge; and Salon Retail Week, among many others.
Join Phorest Salon Software online!
If you’re looking for more content like this, check out our salon business knowledge bank at where you can access the written version of the Phorest Blog as well as our various guides, webinars and campaigns. Or, click here to request a quote or book in for a free demo with Phorest Salon Software!
Find us on Facebook, Instagram, Twitter, LinkedIn and/or subscribe to the Phorest FM Podcast!
Thirty percent of appointment bookings happen when you’re closed. The easier you make it for your clients, the more likely they are to book in. So offer them as many options as possible. It’s all about customer care!
Click here for the written version of this blog.
About the author
Connor Keppel heads up marketing for Phorest Salon Software. Over the past 6 years he has helped thousands of salons to grow; advising them on marketing tactics that help them get their clients back more often, spending more and generating referrals across the UK, Ireland, USA, Australia and continental Europe. Connor has been instrumental in developing a number of initiatives aimed at directly helping salon owners to grow their business and learn tactics to manage their salons more efficiently; including the Phorest Salon Owner's Summit event; the Salon Mentorship Hub; the #30days2grow Challenge; and Salon Retail Week, among many others.
Join Phorest Salon Software online!
If you’re looking for more content like this, check out our salon business knowledge bank at where you can access the written version of the Phorest Blog as well as our various guides, webinars and campaigns. Or, click here to request a quote or book in for a free demo with Phorest Salon Software!
Find us on Facebook, Instagram, Twitter, LinkedIn and/or subscribe to the Phorest FM Podcast!
Any salon owner will tell you that December is the busiest month of the year, but does anyone exactly what that looks like?
Click here for the written version of this blog.
About the author
Sorcha Mullis is Phorest’s search engine optimisation (SEO) expert. As well as managing the Phorest Salon Software website, Sorcha contributes to the Phorest blog with tips to help salon owners leverage their online presence, to get their clients back in more often, spending more and generating referrals. Sorcha has also written for Social Media Today, State of Digital, Social Media Perth among other leading digital marketing websites. She has headed up SEO teams in Perth and Dublin, and over the past 10 years has helped businesses in all industries increase their visibility online in order to increase website traffic, bookings and sales. Sorcha has won multiple awards for her SEO achievements, including Best Overall SEO Initiative at the 2019 Search Engine Land Awards; and Best Strategy and Best Integrated Campaign at the 2019 Digital Media Awards.
Join Phorest Salon Software online!
If you’re looking for more content like this, check out our salon business knowledge bank at where you can access the written version of the Phorest Blog as well as our various guides, webinars and campaigns. Or, click here to request a quote or book in for a free demo with Phorest Salon Software!
Find us on Facebook, Instagram, Twitter, LinkedIn and/or subscribe to the Phorest FM Podcast!
Usually, when we’re overwhelmed, it’s because we have lost some kind of control, which also explains why our emotions then creep over everything. Especially guilt — guilt for not doing, not being or not achieving enough. To get some control back and lower stress levels, you can work on two things: your numbers or budget and identifying your priorities time management.
Click here for the written version of this blog.
About the author
Valerie Delforge has been in the beauty industry for over 25 years giving her a strong understanding of the various challenges owners and managers face in their businesses. As a Business Strategy Consultant, she has established a proven track record of achieving set targets, year on year strategic growth and has inspired teams she works with to deliver high standards of service consistently. Valerie's commercial experience of working with brands such as Clarins, Urban Retreat, L’Occitane and Steiner is one of her strongest suits in assisting salon teams to focus their work on easy-to-implement key strategies. You can book a free mentorship consultation with Valerie over on salonmentors.phorest.com.
Join Phorest Salon Software online!
If you’re looking for more content like this, check out our salon business knowledge bank at where you can access the written version of the Phorest Blog as well as our various guides, webinars and campaigns. Or, click here to request a quote or book in for a free demo with Phorest Salon Software!
Find us on Facebook, Instagram, Twitter, LinkedIn and/or subscribe to the Phorest FM Podcast!
Not only is Heather Yurko known for her achievements as a hairstylist, but her innovative methods for building great teams are also widely recognised. After researching the Navy Seals Mental Toughness Programme, she applied the training techniques' basic values to her salon staff training. But, why the Navy Seals?
Click here for the written version of this blog.
About the author
Avril Kealy is a former member of the front of house First Impressions Team in Phorest Salon Software and a graduate of English Literature. She has experience writing creatively and professionally, and has combined her love of writing with her customer service skills to create content that is relatable and helpful to salon owners.
Join Phorest Salon Software online!
If you’re looking for more content like this, check out our salon business knowledge bank at where you can access the written version of the Phorest Blog as well as our various guides, webinars and campaigns. Or, click here to request a quote or book in for a free demo with Phorest Salon Software!
Find us on Facebook, Instagram, Twitter, LinkedIn and/or subscribe to the Phorest FM Podcast!
Many people dream of setting up their hair or beauty salon. Turning that dream into reality, learning the ropes of business and people management, and making it work when your livelihood depends on it, however, can often leave salon owners overwhelmed by the weight of those responsibilities and hampered by feelings of self-doubt. What aspects of running a salon are getting owners so overwhelmed they think about packing it in?
Click here for the written version of this blog.
About the author
Sorcha Mullis is Phorest’s search engine optimisation (SEO) expert. As well as managing the Phorest Salon Software website, Sorcha contributes to the Phorest blog with tips to help salon owners leverage their online presence, to get their clients back in more often, spending more and generating referrals. Sorcha has also written for Social Media Today, State of Digital, Social Media Perth among other leading digital marketing websites. She has headed up SEO teams in Perth and Dublin, and over the past 10 years has helped businesses in all industries increase their visibility online in order to increase website traffic, bookings and sales. Sorcha has won multiple awards for her SEO achievements, including Best Overall SEO Initiative at the 2019 Search Engine Land Awards; and Best Strategy and Best Integrated Campaign at the 2019 Digital Media Awards.
Join Phorest Salon Software online!
If you’re looking for more content like this, check out our salon business knowledge bank at where you can access the written version of the Phorest Blog as well as our various guides, webinars and campaigns. Or, click here to request a quote or book in for a free demo with Phorest Salon Software!
Find us on Facebook, Instagram, Twitter, LinkedIn and/or subscribe to the Phorest FM Podcast!
People are looking for experiences to which they feel resonate with who they are. Stand out from your competitors by owning your brand across your digital platforms and booking app! Allow clients to book into your salon 24/7 with the all-new Salon Branded Apps.
Click here for the written version of this blog.
About the author
Zoé Bélisle-Springer is a salon industry award-winning writer, author of various ebooks, podcast co-host/producer and speaker. She has been featured in Salon Today, Thrive Global, Authority Magazine, Future Of Everything and has spoken at conferences such as Modern Salon’s Digital Summit, the Thrive Sessions, Seattle Interactive and Uppercase. With industry relationships in the UK, Ireland, USA, Australia and continental Europe, she also oversees expert guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and localised content destined to help hair and beauty business owners get their clients back more often, spending more and generating referrals.
Join Phorest Salon Software online!
If you’re looking for more content like this, check out our salon business knowledge bank at where you can access the written version of the Phorest Blog as well as our various guides, webinars and campaigns. Or, click here to request a quote or book in for a free demo with Phorest Salon Software!
Find us on Facebook, Instagram, Twitter, LinkedIn and/or subscribe to the Phorest FM Podcast!
See your business in a whole new light, take action, and bring it to new heights! The Salon Management Course is a free six-week program designed to develop your managerial skills and help you become the leader that not only does your business need, but that your team deserves.
Click here for the written version of this blog.
About the author
Zoé Bélisle-Springer is a salon industry award-winning writer, author of various ebooks, podcast co-host/producer and speaker. She has been featured in Salon Today, Thrive Global, Authority Magazine, Future Of Everything and has spoken at conferences such as Modern Salon’s Digital Summit, the Thrive Sessions, Seattle Interactive and Uppercase. With industry relationships in the UK, Ireland, USA, Australia and continental Europe, she also oversees expert guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and localised content destined to help hair and beauty business owners get their clients back more often, spending more and generating referrals.
Join Phorest Salon Software online!
If you’re looking for more content like this, check out our salon business knowledge bank at where you can access the written version of the Phorest Blog as well as our various guides, webinars and campaigns. Or, click here to request a quote or book in for a free demo with Phorest Salon Software!
Find us on Facebook, Instagram, Twitter, LinkedIn and/or subscribe to the Phorest FM Podcast!
Often overlooked or done too hastily, reviewing your salon or spa’s goals, business reports and strategy is the best way to set yourself up for growth. Costs tend to rise, and you need to ask yourself: are your stylists still bringing in enough money for the wages they’re on? Will you need to raise your prices this year? Do you need to look for other suppliers for better deals? What about stock and equipment?
Click here for the written version of this blog.
About the author
Gloria Murray is a Glasgow-based triple award-winning accountant who has also been awarded the Most Innovative Business Advisor in the UK in the 2020 Annual Innovation Awards. Director of Murray Associates Accountants, she specialises in helping small business owners grow sustainable and ethical companies that not only provide a better service to their customers but also contribute to local employment. You can book a free mentorship consultation with Gloria over on salonmentors.phorest.com.
Join Phorest Salon Software online!
If you’re looking for more content like this, check out our salon business knowledge bank at where you can access the written version of the Phorest Blog as well as our various guides, webinars and campaigns. Or, click here to request a quote or book in for a free demo with Phorest Salon Software!
Find us on Facebook, Instagram, Twitter, LinkedIn and/or subscribe to the Phorest FM Podcast!
By building and monitoring your business’ online reputation, you’re putting your salon or spa in the best possible position to get clients - new and existing - in more often, spending more. You know from your clients that you have an excellent in-store reputation. But do the comments left about you online match the word on the street?
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/new-feature-phorest-online-reputation-manager/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
With the damage to our environment and the increase of plastic waste an ever growing concern, becoming more knowledgeable about the products we use, our actions and habits is key in discovering how we can make friendlier choices for both the environment as well as for ourselves. Conscious Hair & Beauty gives the opportunity for like-minded salon owners and managers to network and learn about the importance of sustainability and wellness within the fast-paced world of hair and beauty salons.
Tickets are on sale now! Get yours here!
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/gb/blog/conscious-hair-beauty-london-august/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
The world is moving to an experience economy and businesses in the hair and beauty industry are well placed for this shift. Why, and how?
Who wrote the article?
Ronan Perceval is Phorest Salon Software's founder and CEO, a UK/Ireland-based salon software he created for the Hair and Beauty industry after years as a salon receptionist. He believes retaining your best clients is smarter than chasing new ones and that tech designed from direct salon feedback is crucial to its adoption and success.
Full link https://www.phorest.com/blog/millennials-hair-and-beauty-industry/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
You're used to watching your salon Facebook page fans grow steadily, but have been getting more unfollows recently... Make sure you haven't been doing one of these things.
Who wrote the article?
Chris Brennan is a salon marketing specialist, published author, award-winning filmmaker, host of the Salon Owners Summit 2016 and expert speaker, travelling the world to help salon owners and managers put the plans into place to hit their salon targets. For the past 5 years, Chris has also co-created a variety of diverse campaigns (from 30Days2Grow to the award-winning Salon Retail Week) that have helped salons all around the world grow their average bill and generate more referrals than ever before.
Full link https://www.phorest.com/blog/salon-fans-on-facebook/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
Mindfulness a very old and very useful technique used to reduce everyday stress and help people cope with bad times in a more positive way. For the stressful life of a salon owner, it can be a massive help in trying to achieve a bit of peace of mind whilst achieving more in your salon.
Who wrote the article?
Webdoctor is a safe and affordable Irish online doctor service available to you anytime, anywhere. Through an online medical questionnaire, face-to-face consultation or home health test, Webdoctor's GPs will review cases and prescribe treatments at their discretion.
Full link https://www.phorest.com/blog/wellness-blog-mindfulness-salons/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
Phorest Salon Software research shows 46% of bookings happen when salons are closed; and 32% of salon and spa customers expect an online booking option. Find out more in this episode!
Who wrote the article?
Sorcha Mullis is an award-winning digital marketer and search engine optimisation (SEO) expert. As well as managing the Phorest Salon Software website to help salon owners find solutions to the problems they run into when managing a salon; she also contributes to the Phorest blog with tips to help salon owners leverage their online presence, to get their clients back in more often, spending more and generating referrals. Sorcha has headed up SEO teams in Perth and Dublin, and over the past 10 years has helped businesses in all industries increase their visibility online in order to increase website traffic, bookings and sales.
Full link https://www.phorest.com/blog/customers-tell-us-what-they-want-to-see-salon-website/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
Funding your new business or expanding your existing one is exciting. This episode explores secured and non-secured ways to raise money. If you’re currently going through this and have some questions you’d like answered, you can always join Gloria Murray’s Facebook group Knowing Your Numbers. It’s a supportive environment and a safe place to find out more about numbers.
Who wrote the article?
Gloria Murray is a Glasgow-based triple award-winning accountant who has also been awarded the Most Innovative Business Advisor in the UK in the 2020 Annual Innovation Awards 2017. Director of Murray Associates Accountants, she specialises in helping small business owners grow sustainable and ethical companies that not only provide a better service to their customers but also contribute to local employment. You can book a free mentorship consultation with Gloria over on salonmentors.phorest.com.
Full link https://www.phorest.com/blog/raise-money-salon/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
It's down to you to be constant in your attitude and vision to improve salon team morale and overall success. But how? In this episode, Valerie Delforge highlights five of her expert tips.
Who wrote the article?
Valerie Delforge has been in the beauty industry for over 25 years giving her a strong understanding of the various challenges owners and managers face in their businesses. As a Business Strategy Consultant, she has established a proven track record of achieving set targets, year on year strategic growth and has inspired teams she works with to deliver high standards of service consistently. Valerie's commercial experience of working with brands such as Clarins, Urban Retreat, L’Occitane and Steiner is one of her strongest suits in assisting salon teams to focus their work on easy-to-implement key strategies. You can book a free mentorship consultation with Valerie over on salonmentors.phorest.com.
Full link https://www.phorest.com/blog/5-tips-salon-team-morale/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
Smart business is making your money work for you. Stop using your retail profits to pay bills, and instead, learn how to get your money back into savings.
Who wrote the article?
Steve Gomez is recognised as one of the top business systems experts in the beauty and wellness industry. With over 24 years of business coaching experience combined with a background in marketing, communication and operations, he has personally supported hundreds of salons and spa businesses throughout his career. Steve specialises in helping salons increase sales, implements systems to enhance their financial and operational functionality and strengthens the culture of the business through leadership development. Full link https://www.phorest.com/blog/make-retail-profits-work-for-you/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
Designing a functional and attractive salon or spa that represents the brand and vision is for some, the most exciting part of opening a business. For others, not knowing where to start can turn the whole experience into a nightmare. Get all the top tips to navigate the process with success (+ free download).
Who wrote the article?
Julie Lee is a salon owner, author, nail and beauty specialist, educator and salon coach. Her career has spanned over 25 years and she has trained hundreds of professionals enabling them to set up and run their own nail and beauty businesses. Julie is a passionate salon coach, guiding salon owners to realise and achieve their dream businesses. Full link https://www.phorest.com/blog/designing-a-salon/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
Salon staff room wars aren't uncommon. Often, they reveal leadership & culture issues. Learn how to handle them with Valerie Delforge's latest story.
Who wrote the article?
Valerie Delforge has been in the beauty industry for over 25 years giving her a strong understanding of the various challenges owners and managers face in their businesses. As a Business Strategy Consultant, she has established a proven track record of achieving set targets, year on year strategic growth and has inspired teams she works with to deliver high standards of service consistently. Valerie's commercial experience of working with brands such as Clarins, Urban Retreat, L’Occitane and Steiner is one of her strongest suits in assisting salon teams to focus their work on easy-to-implement key strategies. You can book a free mentorship consultation with Valerie over on salonmentors.phorest.com.
Full link https://www.phorest.com/blog/managing-salon-staff-room-wars/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
Quantity is better than quality when it comes to people. Not all people thrive in the same environment; allowing people to flourish is key. Get tips to better nurture individual greatness and retain top performers.
Who wrote the article?
Amanda Olusanya has always been a believer in education. Drawn to people with big ideas and A players who don't want to settle force her to operate with insight, self-reflection, humbleness, and investment. Because her mother owned an Aveda salon, Amanda has been in the hair industry ever since she was born. She graduated from Aveda in 2001, became an educator in 2004, and a salon owner in 2009. Business has become her latest passion, and she invests in people, teaching, and coaching - which also happen to be the main drivers in creating a better life for herself and those around her.
Full link https://www.phorest.com/blog/dont-build-teams-build-individuals/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
Salons can often forget to target their male clientele… make sure the men in your clients' lives get some pampering this June! To help you get started, we’ve designed three SMS templates that you can tweak to your needs.
Who wrote the article?
Connor Keppel heads up marketing for Phorest Salon Software. Over the past 6 years he has helped thousands of salons to grow; advising them on marketing tactics that help them get their clients back more often, spending more and generating referrals across the UK, Ireland, USA, Australia and continental Europe. Connor has been instrumental in developing a number of initiatives aimed at directly helping salon owners to grow their business and learn tactics to manage their salons more efficiently; including the Phorest Salon Owner's Summit event; the Salon Mentorship Hub; the #30days2grow Challenge; and Salon Retail Week, among many others.
Full link https://www.phorest.com/blog/3-sms-ideas-to-boost-male-bookings-this-fathers-day/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
Trust is the foundation for loyalty; what will increase your chances of rebooking clients. However, to build trust, you need to develop a relationship. Being a stylist, therapist or a hairdresser might require you to put on an extroverted persona, but that doesn't mean you always feel at ease meeting people. If you're more of an introvert, conversation starters can sometimes come in quite handy.
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/25-salon-conversation-starters/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
Answering professional calls is very different from answering personal ones. It’s easy to slip up and affect your salon or spa’s reputation. Make sure you’re always on your A-game by adopting a rigorous phone etiquette.
Who wrote the article?
Connor Keppel heads up marketing for Phorest Salon Software. Over the past 6 years he has helped thousands of salons to grow; advising them on marketing tactics that help them get their clients back more often, spending more and generating referrals across the UK, Ireland, USA, Australia and continental Europe. Connor has been instrumental in developing a number of initiatives aimed at directly helping salon owners to grow their business and learn tactics to manage their salons more efficiently; including the Phorest Salon Owner's Summit event; the Salon Mentorship Hub; the #30days2grow Challenge; and Salon Retail Week, among many others.
Full link https://www.phorest.com/blog/salon-phone-manner/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
Looking out for salon staff that could fit your culture should always be at the back of your mind. Successful hires rarely come from going through the process under pressure. Find out what to look for in a CV, what questions you should never ask a candidate and get other key interview tips.
Who wrote the article?
Lucy Douglas is a freelance journalist based in London. She has a particular interest in small business, startups and the founders behind them and, in a previous life, was an assistant-editor at Professional Beauty magazine, where she road-tested spas up and down the country and checked out the latest advances in skincare. Her work has been featured in the Guardian, Telegraph, Courier magazine, Positive News, Emerald Street and Mayfair Times.
Full link https://www.phorest.com/blog/hiring-salon-staff-top-tips/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
Want to scale your salon or spa, but feel like you need to step out our lessen your time behind the chair? Make sure you follow these tips first. And if you’re currently going through this and have some questions you’d like answered, you can always join Gloria Murray’s Facebook group Knowing Your Numbers. It’s a supportive environment and a safe place to find out more about numbers.
Who wrote the article?
Gloria Murray is a Glasgow-based triple award-winning accountant who has also been awarded the Most Innovative Business Advisor in the UK in the 2020 Annual Innovation Awards 2017. Director of Murray Associates Accountants, she specialises in helping small business owners grow sustainable and ethical companies that not only provide a better service to their customers but also contribute to local employment. You can book a free mentorship consultation with Gloria over on salonmentors.phorest.com.
Full link https://www.phorest.com/blog/step-out-from-behind-chair/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
Running a smooth salon or spa operation can be tough. However, with better organisation you can streamline some parts of your day, better assess risks and opportunities for growth, keep on top of your KPIs and other business objectives as well as reduce high levels of stress. Find out more in this episode!
Who wrote the article?
Avril Kealy is a member of the front of house First Impressions Team in Phorest Salon Software and a graduate of English Literature. She has experience writing creatively and professionally, and has combined her love of writing with her customer service skills to create content that is relatable and helpful to salon owners.
Full link https://www.phorest.com/blog/organisation-salon-owners/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
Opening a salon is an amazing accomplishment, but as many would say, also quite the stressful experience. Fortunately, salon or spa ownership is nothing new, and as it turns out, many current salon owners have also asked themselves the same questions. So, we spoke to a few of them and asked: If you could go back in time, what advice would you give your younger self?
Who wrote the article?
Lucy Douglas is a freelance journalist based in London. She has a particular interest in small business, startups and the founders behind them and, in a previous life, was an assistant-editor at Professional Beauty magazine, where she road-tested spas up and down the country and checked out the latest advances in skincare. Her work has been featured in the Guardian, Telegraph, Courier magazine, Positive News, Emerald Street and Mayfair Times.
Full link https://www.phorest.com/blog/salon-tips-starting-business/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
Appointment reminders don’t have to be just that. Why not use them as an opportunity to say ‘thank you for respecting our salon’s time and work’? Adding an incentive for people to show up to their appointment can prove to be a simple and easy way to increase loyalty amongst your client base.
Who wrote the article?
Chris Brennan is a salon marketing specialist, published author, award-winning filmmaker, host of the Salon Owners Summit 2016 and expert speaker, travelling the world to help salon owners and managers put the plans into place to hit their salon targets. For the past 5 years, Chris has also co-created a variety of diverse campaigns (from 30Days2Grow to the award-winning Salon Retail Week) that have helped salons all around the world grow their average bill and generate more referrals than ever before.
Full link https://www.phorest.com/blog/value-appointment-reminders/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
The sun is shining, the temperature is rising and school is almost out! Plus, the non-official summer kickoff in the United States is Memorial Day, which comes around late May. Safe to say that summer has arrived! Make sure you’ve bought new sunscreen; the season of burns is upon us! In the meantime, we have some June salon marketing ideas ready for you to avail of, and you’re going to love them.
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/june-salon-marketing-ideas/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
In an era of celebrity and influencer endorsements, and with so much emphasis on achieving the looks we’re promoted, buying the products touted by the glam and gorge is tempting, something we unconsciously gravitate to. Where once the latest trends and celebrity secrets in beauty were confined to the pages of glossy magazines, they are now everywhere on social media. If you use of creativity, this can be a huge advantage for your salon’s marketing, and in turn, sales.
Who wrote the article?
Lucy Douglas is a freelance journalist based in London. She has a particular interest in small business, startups and the founders behind them and, in a previous life, was an assistant-editor at Professional Beauty magazine, where she road-tested spas up and down the country and checked out the latest advances in skincare. Her work has been featured in the Guardian, Telegraph, Courier magazine, Positive News, Emerald Street and Mayfair Times.
Full link https://www.phorest.com/blog/kim-kardashian-salon-sales/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
As your salon moves through rapid growth, it can be tempting to skip the hard work. Don’t. This is not a time to shy away from the roles you dislike. Instead, surround yourself with experts in their fields or learn what you can about the subjects you find difficult.
Who wrote the article?
Richard McCabe is a highly motivated salon business coach (iSalon Coaching) who has a proven track record in providing exemplary levels of service to salons. He has been a salon owner for over 25 years, and also built three salons from scratch in two different countries. Richard’s passion to deliver value-focused solutions whilst beating expectations is based on the idea of working smarter and leaving the harder for others. You can book a free mentorship consultation with Richard over on salonmentors.phorest.com.
Full link https://www.phorest.com/blog/building-successful-salon/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
Have you ever wanted to hone your management skills? Or maybe learn what makes a beautiful portrait photograph? These days you can go online and learn pretty much any skill or occupation at a time that suits you, and from the comfort of your home. The main issue is knowing which course to take. So, we did the research for you and narrowed it down to 10 alternative online salon courses that could benefit you and your business.
Who wrote the article?
Chris Brennan is a salon marketing specialist, published author, award-winning filmmaker, host of the Salon Owners Summit 2016 and expert speaker, travelling the world to help salon owners and managers put the plans into place to hit their salon targets. For the past 5 years, Chris has also co-created a variety of diverse campaigns (from 30Days2Grow to the award-winning Salon Retail Week) that have helped salons all around the world grow their average bill and generate more referrals than ever before.
Full link https://www.phorest.com/blog/alternative-online-salon-courses/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
Sometimes, SMS booking reminders just aren’t enough to get a client to show up. And while it’s crazy to think it’s possible to completely eliminate no-shows, there are ways to reduce their frequency to the real emergencies only.Find out how in this episode!
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/salon-no-shows/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
The good hard truth about leadership and management styles is that really, methods vary from one manager to another. Would you know what those styles are and what various results they can deliver? Which style do you have the most in common with?
Who wrote the article?
Valerie Delforge has been in the beauty industry for over 25 years giving her a strong understanding of the various challenges owners and managers face in their businesses. As a Business Strategy Consultant, she has established a proven track record of achieving set targets, year on year strategic growth and has inspired teams she works with to deliver high standards of service consistently. Valerie's commercial experience of working with brands such as Clarins, Urban Retreat, L’Occitane and Steiner is one of her strongest suits in assisting salon teams to focus their work on easy-to-implement key strategies. You can book a free mentorship consultation with Valerie over on salonmentors.phorest.com.
Full link https://www.phorest.com/blog/management-styles-salons-spas/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
Coaches and mentors are there to help you see more clearly when you’re stuck in a rut. “Give a man a fish and you feed him for a day; teach a man to fish, and you feed him for a lifetime.” To build and nurture a relationship with a mentor, you’ll need to be patient. You might not always get an answer from people you reach out to. Sometimes it might be the way you asked or what you said. Other times, it might be because the person you've approached is just too busy. Keep at it and use these five tips!
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/turn-contact-salon-mentor/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
Buying an existing salon is not as easy as it may look. There are a myriad of things you need to think about before going ahead and investing your money in an existing salon. At the very least, make sure you look into its profitability, monthly income revenue & expenses, management accounts and KPIs, HR & staff issues and finally, the terms of the purchase.
Who wrote the article?
Gloria Murray is a Glasgow-based triple award-winning accountant who has also been awarded the Most Innovative Business Advisor in the UK in the 2020 Annual Innovation Awards 2017. Director of Murray Associates Accountants, she specialises in helping small business owners grow sustainable and ethical companies that not only provide a better service to their customers but also contribute to local employment. You can book a free mentorship consultation with Gloria over on salonmentors.phorest.com.
Full link https://www.phorest.com/blog/buying-an-existing-salon/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
Well prepared, diversifying your salon service offerings will add a powerful & lucrative dimension to your business. But one thing it's not, is easy. Your understanding of what the beauty industry has to offer will be crucial. Beauty is a different way of working altogether.
Who wrote the article?
Valerie Delforge has been in the beauty industry for over 25 years giving her a strong understanding of the various challenges owners and managers face in their businesses. As a Business Strategy Consultant, she has established a proven track record of achieving set targets, year on year strategic growth and has inspired teams she works with to deliver high standards of service consistently. Valerie's commercial experience of working with brands such as Clarins, Urban Retreat, L’Occitane and Steiner is one of her strongest suits in assisting salon teams to focus their work on easy-to-implement key strategies. You can book a free mentorship consultation with Valerie over on salonmentors.phorest.com.
Full link https://www.phorest.com/blog/diversifying-salon-service-offerings/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
While you can budget your insurance policy into your salon's outgoings, you can’t budget for the legal costs and compensation payments that may arise. Wouldn't you rather be protected?
Who wrote the article?
Joseph L. Bolger is Head of Arbitrating and Industrial Relations at ESA Consultants, and also works with Phorest Salon Software to provide HR blogs that are relevant and helpful to the hair and beauty industry.
Full link https://www.phorest.com/blog/importance-insurance-policy/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
They're attention-grabbing, they tell a story and because they're visual, we process them much quicker. More and more, we're seeing an uptake in emoji with brands in various industries. What about in the hair and beauty space? When added to salon SMS & email subject lines, can they increase open and click-through rates?
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/emoji-salon-sms-email/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
With so many point-of-sale software providers out there, how do you even start making up your mind on one? Consider these 9 key features to make an informed decision for your business.
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/point-of-sale-software/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
Delegation is and will always be at the heart of true leadership, and yet, it’s a discipline and a procedure that many struggle to master. Think about it this way: if management is about developing people, then good delegation is about bringing the best out of those same people. Think about how you manage your staff at the moment. What does delegation mean to you as a salon owner? Does it keep you up at night in cold sweats? Are you delegating to build people or are you getting rid of work you don’t like?
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/delegate-salon-leader/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
According to a study from male-focused manufacturer American Crew, 70 percent of walk-in business is men. Seventy percent of walk-ins is no joke. Think about it: for every 10 walk-ins, that’s 7 men’s haircuts for your salon... or another one down the street. But why? What makes a potential male customer choose one salon over another?
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/nyc-salons-mens-haircuts/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
When posting salon news, special offers and latest promotions on social media, one way to ensure that you reach a lively, chatty audience is to use hashtags. But hashtags can be a touchy subject: there are a few etiquette rules that you should remember, because even the most innocent post can turn into an embarrassment!
Who wrote the article?
Chris Brennan is a salon marketing specialist, published author, award-winning filmmaker, host of the Salon Owners Summit 2016 and expert speaker, travelling the world to help salon owners and managers put the plans into place to hit their salon targets. For the past 5 years, Chris has also co-created a variety of diverse campaigns (From 30Days2Grow to the award-winning Salon Retail Week) that have helped salons all around the world grow their average bill and generate more referrals than ever before.
Full link https://www.phorest.com/blog/salon-spa-hashtag-etiquette-2/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
Wedding season and warm weather are upon us! Which means two things for your salon/spa. First, that if your clients aren’t already starting to book their holiday flights, they’re about to. Which means it’s time to get them prepped for the sun before they head off. Second, those who’ll be tying the knot will start booking their hair and beauty appointments. Plus, if you’re based in North America, you also get Mother’s Day to market your treatments and services... isn’t the first month of summer just the greatest?
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/may-salon-marketing-guide/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
The Phorest Salon Software Client Experience Award is not based on public votes or judging panels, but rather on how the people who spend their money in your salon or clinic felt about what you provided them with throughout the year. In this episode, learn how to leverage the award to increase client bookings.
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/leveraging-client-experience-award/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
Rebranding can be quite hurtful to your business when it’s not done right. The best way to avoid the identity crisis and the budget overspend is to think about your why, goals and strategies, and establish a plan to achieve them!
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/salon-rebranding/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
Look at your desk right now; what does it represent? How many things do you have on it? Are they all necessary? Can you see a way to make your retail space work hand-in-hand with your salon reception? Can your receptionist become more of a retail coordinator? To increase your salon's revenue, you must start encouraging retail & customer experience culture.
Who wrote the article?
Valerie Delforge has been in the beauty industry for over 25 years giving her a strong understanding of the various challenges owners and managers face in their businesses. As a Business Strategy Consultant, she has established a proven track record of achieving set targets, year on year strategic growth and has inspired teams she works with to deliver high standards of service consistently. Valerie's commercial experience of working with brands such as Clarins, Urban Retreat, L’Occitane and Steiner is one of her strongest suits in assisting salon teams to focus their work on easy-to-implement key strategies. You can book a free mentorship consultation with Valerie over on salonmentors.phorest.com.
Full link https://www.phorest.com/blog/salon-reception-areas/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
Applying staff access levels in your software system can be one of the trickier aspects of salon management to master. Access to client databases can be a touchy subject, and it can be challenging to implement the perfect balance between security and trust. Staff access is, ultimately, a personal choice. This episode focuses on important things to consider before deciding how your staff access levels should be structured.
Who wrote the article?
Avril Kealy is a member of the front of house First Impressions Team in Phorest Salon Software and a graduate of English Literature. She has experience writing creatively and professionally, and has combined her love of writing with her customer service skills to create content that is relatable and helpful to salon owners.
Full link https://www.phorest.com/blog/staff-access/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
You would think that such a simple thing as rebooking on the day or getting clients to join your loyalty program should be relatively straightforward to implement in a salon, but it’s actually quite difficult. And while it’s a challenge, it’s not something you can afford to miss out on. In this episode, learn how to bring those conversations up effectively with clients.
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/loyalty-rebooking-salon-clients/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
How we find jobs has changed. Plus, there's often a discrepancy between the skills hair and beauty courses teach, and the skills salon owners look for in a candidate. It's tough. This episode explores the avenues available to advertise salon job openings in the digital age.
Who wrote the article?
Valerie Delforge has been in the beauty industry for over 25 years giving her a strong understanding of the various challenges owners and managers face in their businesses. As a Business Strategy Consultant, she has established a proven track record of achieving set targets, year on year strategic growth and has inspired teams she works with to deliver high standards of service consistently. Valerie's commercial experience of working with brands such as Clarins, Urban Retreat, L’Occitane and Steiner is one of her strongest suits in assisting salon teams to focus their work on easy-to-implement key strategies. You can book a free mentorship consultation with Valerie over on salonmentors.phorest.com.
Full link https://www.phorest.com/blog/recruitment-salon-job-openings/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
In this episode, we focus on 5 simple but effective salon social media hacks to grow your following and engagement on social. Because really, the more you focus on how to be social rather than how to do social, the better your results will be.
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/salon-social-media-hacks/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
With or without a colleague, the conversation starters in this episode will feel natural and can help take the stress out of networking at salon industry events.
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/conversation-starters-salon-industry-events/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
Your salon & spa email database is a crucial tool to stay competitive amid other businesses. Sending out news and promotions through email is necessary nowadays. Email marketing can definitely sound very daunting at first. WHO are you sending these emails to and HOW do you gather your clients’ email addresses in a compliant way? Hear about 5 simple ways to have your clients agree to giving you their email addresses (but before you send them any news and promotions, make sure you have their explicit consent to do so).
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/salon-spa-email-database/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
As the days begin to get slightly longer, many are eager to finally call it spring. That means now is the perfect time to start preparing your SMS spring marketing campaigns. After all, there are many holidays throughout the season – for some, Mother’s Day has passed, but think about Easter, Earth Day, etc – all of these holidays are revenue driving times for salons and spas.
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/15-salon-sms-templates/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
If a product is not exclusive to your salon, then don’t use that word. If your salon aims to be different and exciting, then look closely at what you’re offering your clients. Fantastic hairdressing isn’t exclusive anymore, so don’t talk exclusive. Instead, be exclusive, and you and your team will reap the rewards.
Who wrote the article?
Greg is a passionate hair stylist with over 35 years in this amazing industry. He has worked 14 years with Peter Mark leaving as a senior manager to open Collage Hair Group with his wife Alison and worked with his fantastic team for 19 years. Greg has had the honour of also being President of the Irish Hairdressers Federation for 2 years.
Full link https://www.phorest.com/blog/salon-products-exclusivity/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
Creating a salon staff rota can be a difficult task. Not only do you have to consider your customer’s needs, but you also need to ensure your staff are satisfied with their work/life balance. All in all, rotas require a strong understanding of your business figures. And if you review your systems every year, you will have put all the chances on your side to ensure your salon grows with happy staff!
Who wrote the article?
Valerie Delforge has been in the beauty industry for over 25 years giving her a strong understanding of the various challenges owners and managers face in their businesses. As a Business Strategy Consultant, she has established a proven track record of achieving set targets, year on year strategic growth and has inspired teams she works with to deliver high standards of service consistently. Valerie's commercial experience of working with brands such as Clarins, Urban Retreat, L’Occitane and Steiner is one of her strongest suits in assisting salon teams to focus their work on easy-to-implement key strategies. You can book a free mentorship consultation with Valerie over on salonmentors.phorest.com.
Full link https://www.phorest.com/blog/efficient-salon-staff-rota/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
Of all the numbers you keep track of in the running of your salon, your client retention rate should be considered just as important as your service revenue, retail revenue and employee retention rate. According to CTL Europe, a 2% increase in client retention has the same effect on profits as cutting costs by 10%. In this episode, hear about some strategies to help you increase your numbers.
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/fully-booked-salon-client-retention/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
You want more business and loyal customers, but are you making it easy and welcoming for those with a disability to come to you? To put it another way, would you neglect to cater for 18% of your market or, in real figures 700,000 customers? You probably wouldn’t. Yet, by not acknowledging and catering your salon & spa services for clients with a disability, that is exactly what you are doing. So what now?
Who wrote the article?
Michelle Bolger is an employment law consultant (ESA Consulting Associates Ltd.) who also works with Phorest Salon Software to provide HR blogs that are relevant and helpful to the hair and beauty industry.
Full link https://www.phorest.com/blog/salon-spa-services-clients-disabilities/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
The biggest misconception about creating video content is that it's always so expensive. Wrong! Today, with the simple use of your smartphone, you can produce your content free of charge. Sure, if you want to go for huge video campaigns like the ones L'Oreal and such brands produce, that's going to be costly. However, you don't have to go down that road to make an impact on your audience. Find out more in this episode!
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/video-marketing-promote-salon/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
Standard practice in reference checking usually looks something like this: you’ve interviewed the candidate a couple of times, and they’ve made it to the reference-checking stage. They have provided you with 2 references, which you cold call. Half the time, it may feel like you are an inconvenience, but some boxes are ticked and that’s the end of the process. But in our experience, to hire great salon staff - and even employees in general - for reference checking to be really effective, the candidate must get their references to ring you.
Who wrote the article?
Barry Quinn is Chief Revenue Officer at Phorest Salon Software. His passion is to help salons reach their potential and grow revenue through retention marketing tools. Specialising in loyalty programmes and offering solutions in apps, online booking, online reputation management, SMS and email marketing, in his time as Loyalty Manager, Phorest Salon Software grew from 80K to 1.5 million (now 3+ million) end users in 5.5 years.
Full link https://www.phorest.com/blog/hiring-great-salon-staff/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
Have you ever thought about the words and emotions you want people to associate with your salon? Here's a great short tip on salon branding.
Who wrote the article?
Simon Lotinga is a Belief Change Specialist. His main area of focus lies in coaching entrepreneurs on how to break free from the limiting beliefs and negative experiences that have limited their achievements and help them find growth and progress in their careers and business ventures.
Full link https://www.phorest.com/blog/salon-branding-salon-mean-clients/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
Netflix allocated time is also a great opportunity to grow your salon business! While you sit there, casually playing with your phone while Orange Is The New Black or Game Of Thrones rattles on in the background, you are missing an amazing opportunity to connect with your clients, grow your online audience and boost your salon business. Learn more in this short podcast episode.
Who wrote the article?
Chris Brennan is a salon marketing specialist, published author, award-winning filmmaker, host of the Salon Owners Summit 2016 and expert speaker, travelling the world to help salon owners and managers put the plans into place to hit their salon targets. For the past 5 years, Chris has also co-created a variety of diverse campaigns (From 30Days2Grow to the award-winning Salon Retail Week) that have helped salons all around the world grow their average bill and generate more referrals than ever before.
Full link https://www.phorest.com/blog/grow-salon-business/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
In today’s fast-paced world, where more and more consumers are turning to social media, apps and other technological advancements such as artificial intelligence, it makes a case for businesses to also go down the digital road. The hair and beauty industry is no different. Change is scary, but if you find yourself stuck with any of the 5 challenges listed in this short podcast, it’s probably time you invested in a salon software solution.
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/invest-salon-software-solution/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
What are you doing to celebrate and recognise the mothers in your salon or spa’s client database this year? Find out how 3 Phorest Salon Software clients' Mother's Day SMS campaigns provided on average, a 21X ROI in previous years.
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/mothers-day-sms-campaigns/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
Instagram started out as a photo sharing platform. Then they brought in short videos. Next, Instagram Stories made it easy to snap and share instant videos and photos. Finally, they’ve released the IGTV app, which gives us the power of sharing videos up to 1 hour in length. But what does this mean for your salon or spa? Is it worth putting time into marketing your business on a new platform? And how is it different from the regular Instagram app?
Who wrote the article?
Stephanie Mitchell is the Founder of Sunnystorm Marketing, a marketing agency where she helps beauty businesses to grow their client base and brand themselves online. Through training, education, her in-depth guides and done-for you services, Stephanie wants to help beauty business owners grow their dream through smart and fun marketing ideas.
Full link https://www.phorest.com/blog/salon-instagrams-igtv-app/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
Managing a salon or spa business is a handful and staying on top of the numbers is hard work, but essential. Make your salon accountant should be your best ally!
Who wrote the article?
Phil Jackson is an entrepreneur, the owner of Award-Winning Salon ‘Bravo Hairdressing,’ and a Salon Consultant and Author with a passion for the Salon Industry (BuildYourSalon.com). Drawing on 20 years of salon experience, Phil’s writing is informed, direct and imbued with his desire to help salon owners work smarter, sleep more soundly and enjoy the profits they really deserve. You can book a free mentorship consultation with Phil over on salonmentors.phorest.com.
Full link https://www.phorest.com/blog/salon-accountant/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
There is no definitive way to deal with bullying & harassment, but you must protect your employees' safety & wellbeing. By law, you owe them a duty of care. Learn more about how to deal with and prevent the issue.
Who wrote the article?
Michelle Bolger is an employment law consultant (ESA Consulting Associates Ltd.) who also works with Phorest Salon Software to provide HR blogs that are relevant and helpful to the hair and beauty industry.
Full link https://www.phorest.com/blog/bullying-harassment-salon-spa/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
You don’t need to put up with nightmare clients. The pain of working with them isn't worth the return. Working with the right clients is worth every second. Learn more about how to attract the clients you want to your salon or spa.
Who wrote the article?
Pamela Laird is a short cuts hairstylist & colourist, speaker and owner of Fin&Co Salon in Scotland, which she opened in 2005. With over 30 years of experience, Pamela is passionate about seeing people develop, grow and work well together. She strives to create salons in which stylists are inspired to go to work every day to reach their goals, both professional and personal.
Full link https://www.phorest.com/blog/attracting-right-clients-salon/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
Steve Gomez is recognised as one of the top business systems experts in the beauty and wellness industry. With over 24 years of business coaching experience combined with a background in marketing, communication and operations, he has personally supported hundreds of salons and spa businesses throughout his career. In his 2019 #salonsummit workshop, Steve tried to distil all his years of expertise on interdependent leadership down to 30 minutes – no easy feat! Here’s what we learned.
Who wrote the article?
Sorcha Mullis is an award-winning digital marketer and search engine optimisation (SEO) expert. As well as managing the Phorest Salon Software website to help salon owners find solutions to the problems they run into when managing a salon; she also contributes to the Phorest blog with tips to help salon owners leverage their online presence, to get their clients back in more often, spending more and generating referrals. Sorcha has headed up SEO teams in Perth and Dublin, and over the past 10 years has helped businesses in all industries increase their visibility online in order to increase website traffic, bookings and sales.
Full link https://www.phorest.com/blog/steve-gomez-interdependent-leadership/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
Learn more about Phorest's latest email marketing editor redesign! Includes access to a library of images, spell check and full ROI performance tracking.
Who wrote the article?
Ronan Perceval is Phorest Salon Software's founder and CEO, a UK/Ireland-based salon software he created for the Hair and Beauty industry after years as a salon receptionist. He believes retaining your best clients is smarter than chasing new ones and that tech designed from direct salon feedback is crucial to its adoption and success.
Full link https://www.phorest.com/blog/phorests-email-marketing-editor-redesign/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
There’s always a period shortly prior and after the holidays that makes it hard not to notice new opportunities to give to charity. After all, bell-ringers with red coin buckets are so ingrained into the holiday landscape that it’s hard to imagine Christmas without them. With so many beauty businesses already taking up collections of toys or other goods at the holidays, what if you built your business culture around charitable giving year-round?
Who wrote the article?
Katt Philipps is a licensed esthetician, master makeup artist, beauty business coach, and the Owner of Gräfin Skin + Beauty and Petalandherb.com in Oakbrook Terrace, Illinois. Katt has appeared on CNN, the BBC, Forbes Magazine, and Phorest FM episode 91.
Full link https://www.phorest.com/blog/charity-salon-business-culture/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
New rules being introduced by the UK government, under the term ‘Making Tax Digital’, mean that UK-based businesses with a turnover exceeding £85,000 over a period of 12 months will have to keep VAT records in digital format, and do VAT returns using software from April 2019. Learn more about how you can prepare for this new government initiative.
Who wrote the article?
Sorcha Mullis is an award-winning digital marketer and search engine optimisation (SEO) expert. As well as managing the Phorest Salon Software website to help salon owners find solutions to the problems they run into when managing a salon; she also contributes to the Phorest blog with tips to help salon owners leverage their online presence, to get their clients back in more often, spending more and generating referrals. Sorcha has headed up SEO teams in Perth and Dublin, and over the past 10 years has helped businesses in all industries increase their visibility online in order to increase website traffic, bookings and sales.
Full link https://www.phorest.com/gb/blog/making-tax-digital-for-uk-salons/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
Email marketing is still considered one of the very best ways to engage and attract clients while also informing them of the latest deals, news & happenings of your salon. But for them to get that information, you’re going to need them to open up the email, right? The question is, what should you say in your salon email subject line to make them open the said email?
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/salon-email-subject-line/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
If you have a salon website (which you should), then you’re probably somewhat familiar with the term SEO. At the very least, you’ve probably heard it before. But your website isn’t the only thing to make sure ranks on Google. In fact, Facebook has, over time, pretty much become the second home page for your business. During this short podcast, you will learn how to optimise your salon Facebook Business Page and inherently, make it rank higher on Google.
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/salon-facebook-business-page/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
Implementing a salon employee of the month program might stem from a desire to inspire motivation, but be wary, it can quickly undervalue hard work.
Who wrote the article?
Valerie Delforge has been in the beauty industry for over 25 years giving her a strong understanding of the various challenges owners and managers face in their businesses. As a Business Strategy Consultant, she has established a proven track record of achieving set targets, year on year strategic growth and has inspired teams she works with to deliver high standards of service consistently. Valerie's commercial experience of working with brands such as Clarins, Urban Retreat, L’Occitane and Steiner is one of her strongest suits in assisting salon teams to focus their work on easy-to-implement key strategies. You can book a free mentorship consultation with Valerie over on salonmentors.phorest.com.
Full link https://www.phorest.com/blog/salon-employee-of-the-month-program/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
Whether it be on Twitter, Instagram, Facebook or any other social media platform, rules can change overnight. You have to be attentive, or you could quickly end up going against etiquette, which is something you want to avoid at all costs. Over time, however, some of the rules for conversational platforms such as Instagram and Twitter, seem to have stuck. Here are some of them.
Who wrote the article?
Connor Keppel heads up marketing for Phorest Salon Software. Over the past 6 years he has helped thousands of salons to grow; advising them on marketing tactics that help them get their clients back more often, spending more and generating referrals across the UK, Ireland, USA, Australia and continental Europe. Connor has been instrumental in developing a number of initiatives aimed at directly helping salon owners to grow their business and learn tactics to manage their salons more efficiently; including the Phorest Salon Owner's Summit event; the Salon Mentorship Hub; the #30days2grow Challenge; and Salon Retail Week, among many others.
Full link https://www.phorest.com/blog/online-presence/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
Do you ever reach out to your salon retail sales rep to tell them about what you’re putting forward as the product of the week? Do you ever let them know how successful their products are or how clients are reacting to them? If you don’t, it’s probably time you should. But how do you do that? How do you develop that strong relationship?
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/salon-retail-sales-rep-relationship/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
As a business owner, it is vital to know about the inner details of your business. Salons can be complicated businesses to run. They are one of the only industries that combine creativity, leadership, retail, customer service and admin work, to name a few. Trying to juggle such a multitude of skills can get messy, so organisation is key. Salon reports are a quick and effective way of staying on top of this.
Who wrote the article?
Avril Kealy is a member of the front of house First Impressions Team in Phorest Salon Software and a graduate of English Literature. She has experience writing creatively and professionally, and has combined her love of writing with her customer service skills to create content that is relatable and helpful to salon owners.
Full link https://www.phorest.com/blog/salon-reports/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
Holidays. It’s one of those words that excites and irritates. If you employ a person to work for you – whether it be part time, full time, casual, fixed term, zero hours in your business or home – you are obligated to pay holiday pay. But what exactly are the legalities around salon staff holiday entitlement?
Who wrote the article?
Joseph L. Bolger is Managing Director at ESA Consultants. For more information on salon staff holiday entitlement or to get in touch with him, visit www.esa.ie/ or contact bolgerj@esa.ie.
Full link https://www.phorest.com/blog/salon-staff-holiday-entitlement/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
Contrary to popular belief, writing press releases isn’t all that hard. However, there is a certain format to it. Master the craft with our 5 easy steps and ensure your efforts are seen, shared and clicked on!
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/write-simple-salon-press-releases/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
David Barnett walked on stage with the intention of getting people to think and leave the Salon Owners Summit 2019 buzzing with ideas they could implement in their salon as soon as they got back home. In his presentation, he talked about how he and his wife created a 7-figure business with multiple 6-figure stylists and how they focused on culture and recruitment to build a business that every stylist wanted to be a part of!
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/david-barnett-culture-recruitment/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
It’s one thing to dream about owning your own business, but converting those dreams into reality takes careful research and planning. Underestimate the costs of running a business, and there is no profit left. A salon/spa business plan helps to clarify your thoughts and ideas and can act as working document that you refer to (and tweak) during both the initial set up and the day-to-day running of your business. It can help you spot potential problems, mitigate their risks and act as a useful benchmark to track your progress. Developing your business plan once you’re up and running helps you to step back and look at what’s working in your business and what you can improve on.
Who wrote the article?
Julie Lee is a salon owner, author, nail and beauty specialist, educator and salon coach. Her career has spanned over 25 years and she has trained hundreds of professionals enabling them to set up and run their own nail and beauty businesses. Julie is a passionate salon coach, guiding salon owners to realise and achieve their dream businesses.
Full link https://www.phorest.com/blog/salon-spa-business-plan/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
After teaching on all the main stages of North America, travelling internationally, and completing hundreds of private tutoring and classes with stylists and salons across the world, native of Utah and owner of Intrepid Studio Salons, Christina Kreitel was more than ready to speak at the 2019 Salon Owners Summit. The topic of her talk? Getting the perfect clients, becoming more profitable and building a personal brand. Here’s what we learned.
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/christina-kreitel-personal-brand/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
You can't be in your salon 24/7... that's why mystery shopping visits exist! How do you go about them? Who do you get in? What should you expect from them?
Who wrote the article?
Valerie Delforge has been in the beauty industry for over 25 years giving her a strong understanding of the various challenges owners and managers face in their businesses. As a Business Strategy Consultant, she has established a proven track record of achieving set targets, year on year strategic growth and has inspired teams she works with to deliver high standards of service consistently. Valerie's commercial experience of working with brands such as Clarins, Urban Retreat, L’Occitane and Steiner is one of her strongest suits in assisting salon teams to focus their work on easy-to-implement key strategies. You can book a free mentorship consultation with Valerie over on salonmentors.phorest.com.
Full link https://www.phorest.com/blog/salon-mystery-shopping-visits/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
At the 2019 Salon Owners Summit, Ryan Holiday gave attendees a snippet of his wisdom and a new perspective on dealing with adversity. Inspired by a set of philosophical principles used by icons from John D. Rockefeller to Amelia Earhart and Steve Jobs, his talk made attendees take stock of their lives and careers through the timeless lens of stoicism.
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/ryan-holiday-stoicism-obstacles/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
While one salon flourishes, the other flounders. Could you spot common warning signs of failing salons? Get the fixes before the cracks become crevices.
Who wrote the article?
Susan Routledge has been involved in the beauty industry as a salon owner for over 30 years. As a consultant, she specialises in helping salon owners to achieve cash rich businesses, which give you ultimate freedom. Winner of over 10 National Business Awards, including both Salon and Employer of the Year for her current businesses, she is the founder of the trademarked STABLE BusinessFormula, as well as a sought after Business Turnaround Consultant and Author of ‘The Little Book of Client Retention.’ Her down to earth, light hearted approach has made her a trusted industry advisor, engaging speaker and awards judge. You can book a free mentorship consultation with Susan over on salonmentors.phorest.com.
Full link https://www.phorest.com/blog/failing-salons-5-warning-signs-fixes/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
Jo Fairley is an entrepreneur best known for creating the Green & Black’s chocolate brand in 1991, which she ran with her husband before Cadbury bought it in 2005. Today, a lot of her work focuses on her recent ventures which include an organic bakery, natural food store and a nine-room salon and wellbeing centre. Also a brand consultant, award-winning author and journalist, Jo has written for a wide range of newspapers and magazines. As the first speaker to take the main stage at the Phorest Salon Owners Summit 2019, she shared her secrets to building a beautiful business, recounting the rollercoaster journey Green & Black’s took her on and lessons she’s learned from the experience.
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/jo-fairley-beautiful-business/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
From looking at the data from the 5000 clients using Phorest, it is clear that salons who rebook their clients on the day tend to outperform those that don’t. And sometimes, it’s the small things that make the biggest difference. Introducing the predictive SMS Rebooking feature.
Who wrote the article?
Ronan Perceval is Phorest Salon Software's founder and CEO, a UK/Ireland-based salon software he created for the Hair and Beauty industry after years as a salon receptionist. He believes retaining your best clients is smarter than chasing new ones and that tech designed from direct salon feedback is crucial to its adoption and success.
Full link https://www.phorest.com/blog/introducing-rebooking-sms-feature/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
There are many challenges to opening a new salon or spa. You need to put a competent team together, build a name for yourself, get your first clients and then build a loyal clientele… I mean, the list goes on. In fact, poor planning and preparation is part of why so many new businesses fail. A well-prepared salon owner would have checked their start-up options, have a business plan, did a market research, etc. But once that’s all done, you still need to build your client base. So how do you look like a trustworthy and established salon when you’re just about to open your doors for the first time?
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/new-salon-look-established/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
Don't treat salon customers who complain as a minority. They're just open enough to give you feedback. Master your online reputation and get them back in!
Who wrote the article?
Connor Keppel heads up marketing for Phorest Salon Software. Over the past 6 years he has helped thousands of salons to grow; advising them on marketing tactics that help them get their clients back more often, spending more and generating referrals across the UK, Ireland, USA, Australia and continental Europe. Connor has been instrumental in developing a number of initiatives aimed at directly helping salon owners to grow their business and learn tactics to manage their salons more efficiently; including the Phorest Salon Owner's Summit event; the Salon Mentorship Hub; the #30days2grow Challenge; and Salon Retail Week, among many others.
Full link https://www.phorest.com/blog/how-a-salon-can-get-1200-haters-and-not-even-know-about-it/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
In an ultra-competitive climate in which 78% of customers don’t come back because they perceive an attitude of indifference in the service they receive, you need to consider that all the small things matter. First and foremost, acknowledging a client in your salon reception area is crucial – and in some cases, body language speaks louder than words.
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/salon-reception-body-language/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
Employee bios posted on your salon’s website – along with an ability to book online – are a great way to initiate that first contact. In fact, based on our data, we know that one of the most popular features our Salon Branded App is the Staff Profiles section. But apart from making them short and sweet, what should you be writing in these bios?
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/salon-employee-bios/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
When you hear the business and entrepreneurial buzzword ‘culture’, you might think of Google, Facebook, Apple or literally any company where everyone is happy and can bring their pets to work, right? Well, if there’s one thing you should take away from this post, it’s that you don’t need to be a huge company to develop and implement a great working culture. You don’t even need the fancy perks you might already be thinking about.
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/building-salon-spa-culture/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
There are plenty of opportunities to bring in extra revenue – even with the most straightforward Valentine’s Day promotion ideas. The key is to be creative and give plenty of added value to the client. Special days like these can be an excellent opportunity to bring in new clients, pamper your existing ones all the while increasing that till float. Here are some of our top last-minute Valentine’s Day campaign ideas to get you started.
Who wrote the article?
Connor Keppel heads up marketing for Phorest Salon Software. Over the past 6 years he has helped thousands of salons to grow; advising them on marketing tactics that help them get their clients back more often, spending more and generating referrals across the UK, Ireland, USA, Australia and continental Europe. Connor has been instrumental in developing a number of initiatives aimed at directly helping salon owners to grow their business and learn tactics to manage their salons more efficiently; including the Phorest Salon Owner's Summit event; the Salon Mentorship Hub; the #30days2grow Challenge; and Salon Retail Week, among many others.
Full link https://www.phorest.com/blog/valentines-day-promotion-ideas/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
Opening a salon is exciting – especially if it’s your first – but it’s important to get it right from the very start. Too many salons open up only to go out of business within six months to a year. Find out what essential things you must think about before opening a salon.
Who wrote the article?
Gloria Murray is a Glasgow-based triple award-winning accountant who has also been awarded the Most Innovative Business Advisor in the UK in the 2020 Annual Innovation Awards 2017. Director of Murray Associates Accountants, she specialises in helping small business owners grow sustainable and ethical companies that not only provide a better service to their customers but also contribute to local employment. You can book a free mentorship consultation with Gloria over on salonmentors.phorest.com.
Full link https://www.phorest.com/blog/opening-a-salon/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
How do you define happiness? When do you know you’ve found it, and what can you do to maintain it? Significant events such as getting a promotion, a new job, going on a holiday – they all bring you moments of joy, but they’re also proven not to last, as we often overestimate the emotional impact of future events. So - what’s the secret? Building habits? Carpe diem and living in the now?
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/happy-successful-salon-owners/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
A stylist or therapist who’s thinking of leaving your salon will scatter breadcrumbs without realising it. If you can catch them doing so before they’re too disengaged, you’ve got a chance at turning things around. The following nine signs aren’t by any means a foolproof way of telling if someone’s about to quit, but they certainly should be a cause for concern.
Who wrote the article?
Connor Keppel heads up marketing for Phorest Salon Software. Over the past 6 years he has helped thousands of salons to grow; advising them on marketing tactics that help them get their clients back more often, spending more and generating referrals across the UK, Ireland, USA, Australia and continental Europe. Connor has been instrumental in developing a number of initiatives aimed at directly helping salon owners to grow their business and learn tactics to manage their salons more efficiently; including the Phorest Salon Owner's Summit event; the Salon Mentorship Hub; the #30days2grow Challenge; and Salon Retail Week, among many others.
Full link https://www.phorest.com/blog/employee-leaving-your-salon/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
Have you ever asked yourself why you keep professional products in your salon? Or why it's important for your business to sell retail? There is a simple answer. It's because you have a responsibility towards your clients. A duty to ensure that you have access to the best salon retail products, which in turn allows your clients to be able to take care of themselves when they leave your premises.
Selling retail can significantly increase your profits - in more ways than one. Imagine wanting to earn more for your salon, but feeling scared or not ready to raise your prices. Yes, you can hire more staff and get more customers to make more revenue, but that would also entail additional overhead expenses. So what's another way you can increase your bottom line? Retail sales.
Who wrote the article?
Phil Jackson is an entrepreneur, the owner of Award-Winning Salon ‘Bravo Hairdressing,’ and a Salon Consultant and Author with a passion for the Salon Industry (BuildYourSalon.com). Drawing on 20 years of salon experience, Phil’s writing is informed, direct and imbued with his desire to help salon owners work smarter, sleep more soundly and enjoy the profits they really deserve. You can book a free mentorship consultation with Phil over on salonmentors.phorest.com.
Full link https://www.phorest.com/blog/salon-retail-products-stock/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
With the General Data Protection Regulation or GDPR in effect in the EU, businesses are facing a much more concerned and ‘private’ customer. However, many business owners are now using GDPR to build trust with both existing and potential clients. Tune in to hear about what exactly they're doing to turn adversity into an advantage.
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/gdpr-to-build-trust/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
Tune in and get Phorest Salon Software's top 10 tips and strategies to effectively minimise the impact of raising your salon prices and ensure clients stay with you!
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/raise-salon-prices/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
Working with a little and large spaces can be hard; but smaller rooms will often seem crowded and overstuffed so they tend to be challenging for most people. Your salon’s interior decor should take into consideration the type of rooms you have. And to help you navigate it all, we have 7 decor tricks to make your reception look and feel spacious.
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/salon-decor-reception-area/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
Given the nature of Instagram, you’ll find that it’s great for showcasing products, but also to give an insight into the culture behind your brand. This can be through regular photo and video posts, but also via Stories. Building engagement on the channel takes time, effort and whole lot of patience, but it's not impossible! If you’re really dedicated to boosting the engagement you’re getting from your salon's Instagram profile, this episode goes through a tried-and-tested list of tips.
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/engagement-salon-instagram-profile/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
The process of rebooking clients is perhaps the fastest and most economical way of making your business busy. Ultimately, it makes it easier to plan your marketing efforts, find the right strategies to fill in empty slots and allows for better business planning and investments overall. Despite this, many salon and spa owners omit to take advantage of the opportunity. Here’s a guarantee: if you don’t rebook clients, they won’t automatically come back to you.
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/reasons-value-rebooking-clients/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
Salon owners who invest in staff training reap a plethora of rewards. This includes better-skilled employees, increased staff retention rates, happier clients and increased profits. You have to invest in your team if you want to exceed. But should you be paying for all these salon training courses or are there situations in which the employee should cover the fees?
Who wrote the article?
Michelle Bolger is an employment law consultant (ESA Consulting Associates Ltd.) who also works with Phorest Salon Software to provide HR blogs that are relevant and helpful to the hair and beauty industry.
Full link https://www.phorest.com/blog/salon-training-courses/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
Imagine if you built a salon in your backyard and never told anyone it existed. A few may stumble across it, but it would be easy to see why business wasn’t so good right? The same applies to driving traffic to your salon or spa’s website and generating online bookings. If you want to reap the rewards, “having” the structure that allows it is not enough.
Who wrote the article?
Revenue Operations Manager at Phorest Salon Software, Danielle Mallen has extensive experience in the areas of sales, client relationship management, product management, business development, marketing, communications and start—ups.
Full link https://www.phorest.com/blog/salon-bookings-website/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
Common underperformance issues, how they affect the salon & the team, and how to work with a salon employee that just keeps on getting away with everything!
Who wrote the article?
Valerie Delforge has been in the beauty industry for over 25 years giving her a strong understanding of the various challenges owners and managers face in their businesses. As a Business Strategy Consultant, she has established a proven track record of achieving set targets, year on year strategic growth and has inspired teams she works with to deliver high standards of service consistently. Valerie's commercial experience of working with brands such as Clarins, Urban Retreat, L’Occitane and Steiner is one of her strongest suits in assisting salon teams to focus their work on easy-to-implement key strategies. You can book a free mentorship consultation with Valerie over on salonmentors.phorest.com.
Full link https://www.phorest.com/blog/salon-employee-getting-away-with-it/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
After trawling through thousands of salon reviews and taking note of the top objective criticisms we could find, we’ve put together a list of things annoying habits that apparently, salons have. Some are a little surprising, but knowing what people want and how to address specific situations is the best way to create a magical client experience.
Who wrote the article?
Chris Brennan is a salon marketing specialist, published author, award-winning filmmaker, host of the Salon Owners Summit 2016 and expert speaker, travelling the world to help salon owners and managers put the plans into place to hit their salon targets. For the past 5 years, Chris has also co-created a variety of diverse campaigns (From 30Days2Grow to the award-winning Salon Retail Week) that have helped salons all around the world grow their average bill and generate more referrals than ever before.
Full link https://www.phorest.com/blog/7-annoying-habits-that-salons-need-to-stop-immediately/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
At Phorest, we’re all about client retention and loyalty. Here are ten simple marketing tips to help get your customers excited about your salon’s loyalty program!
Who wrote the article?
Barry Quinn is Chief Revenue Officer at Phorest Salon Software. His passion is to help salons reach their potential and grow revenue through retention marketing tools. Specialising in loyalty programmes and offering solutions in apps, online booking, online reputation management, SMS and email marketing, in his time as Loyalty Manager, Phorest Salon Software grew from 80K to 1.5 million (now 3+ million) end users in 5.5 years.
Full link https://www.phorest.com/blog/bible-extraordinarily-salon-loyalty-program/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
Successful teams are the ones that make time for regular salon meetings. Understand why they're crucial to your business and get some of the best practices!
Who wrote the article?
Valerie Delforge has been in the beauty industry for over 25 years giving her a strong understanding of the various challenges owners and managers face in their businesses. As a Business Strategy Consultant, she has established a proven track record of achieving set targets, year on year strategic growth and has inspired teams she works with to deliver high standards of service consistently. Valerie's commercial experience of working with brands such as Clarins, Urban Retreat, L’Occitane and Steiner is one of her strongest suits in assisting salon teams to focus their work on easy-to-implement key strategies. You can book a free mentorship consultation with Valerie over on salonmentors.phorest.com.
Full link https://www.phorest.com/blog/salon-meetings-motivate-team/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
Giving a salon special offer without discounting products or services can be quite challenging at times. Here are 5 ideas that don’t undermine your prices!
Who wrote the article?
Aoife Kelly-Cooney is known for always prioritising the human experience. Aoife hails from the beauty industry, where as a session nail technician specialising in nail art (The Alpha Nail), she received accolades from The Sunday Times Style Magazine, The Irish Times Saturday Magazine, The Gloss, UMag and Beaut.ie amongst others.
Full link https://www.phorest.com/blog/salon-special-offer-dont-undermine-prices/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
The most successful companies make themselves the best in the world at one thing. A letter from CEO Ronan Perceval discussing Jim Collins' Hedgehog Concept.
Who wrote the article?
Ronan Perceval is Phorest Salon Software's founder and CEO, a UK/Ireland-based salon software he created for the Hair and Beauty industry after years as a salon receptionist. He believes retaining your best clients is smarter than chasing new ones and that tech designed from direct salon feedback is crucial to its adoption and success.
Full link https://www.phorest.com/blog/hedgehog-concept-salon/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast
No one is immune to the holiday season's plethora of food and drinks. Find focus in the new year with these free wellness salon resolutions!
Who wrote the article?
Zoé Bélisle-Springer is an award-winning salon industry writer, podcast co-host/producer (Phorest FM, Phorest Blog podcast) and speaker known for helping salons grow through her educational contributions to Phorest Salon Software’s written and audio content. Building relationships with coaches and consultants across the UK, Ireland, USA, Australia and continental Europe, she also oversees industry guest contributions to the Phorest Blog and initiatives such as the Salon Mentorship Hub. Driven by curiosity and inspired by creativity, she takes pride in crafting tailored and impactful articles, ebooks and podcasts destined to help hair and beauty business owners and artists get their clients back more often, spending more and generating referrals.
Full link https://www.phorest.com/blog/wellness-practices-salon-resolutions/
Check out the Phorest Blog for even more salon marketing and management tips, ideas, freebies and ebooks: https://www.phorest.com/resources
Who is Phorest Salon Software?
Phorest Salon Software has more than 4,000 spas and salons as customers in Ireland, the UK, Finland and the USA. Forbes describes us as "the leading salon appointment and CRM software company." We help salon owners get their clients in more often, spending more and generating referrals. #LetsGrow
Click here to request a quote or book in for a free demo with Phorest Salon Software and find out more.
Join Phorest Salon Software online!
- Phorest FM Podcast