Copywriter / Content Lead: Recent Episodes
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We’ve teamed up with Plant One to help us plant trees every time we reach a company target. Here’s why it’s so important to us.
The post We’re a B2B copywriting agency. So why are we planting trees? appeared first on Radix.
Science suggests people read less of your content than you might think. Ben reveals what that means for your writing.
The post Reading science: how to create B2B content that works for your reader’s brain appeared first on Radix.
Too often, it's difficult explaining why some B2B content works, and some doesn't. But not anymore – our 15-point checklist is an objective way to reviewing B2B writing.
The post Podcast 73: our 15-point checklist for reviewing B2B copy appeared first on Radix.
B2B content marketers have a lot to deal with. Is it unfair to tell them to be braver too? We ask B2B marketing all-star Maureen Blandford.
The post Podcast 72: stop telling B2B marketers to be “brave” appeared first on Radix.
Want some paid experience as a B2B copywriter? Former intern Ben shares his view of the Radix internship... and some tips for a successful application.
The post Calling aspiring copywriters: we’re looking for two new interns appeared first on Radix.
Been to a meeting and didn't understand a word? We've got your back. Here are all the B2B tech and marketing definitions you could want.
The post The B2B technology copywriting glossary appeared first on Radix.
There are seven types of B2B copywriter. When and how should you use each one?
The post The B2B Content Audio Blog #3: which B2B copywriter is best for you? appeared first on Radix.
The definitive guide to writing a B2B case study. Direct to your ears. In 13 minutes flat.
The post The B2B Content Audio Blog #2: how to write the perfect B2B case study appeared first on Radix.
Recent changes to search algorithms have rewarded quality. That's one reason why blog posts are getting longer, better researched, and more expensive.
The post The B2B Content Audio Blog #1: B2B blog length and pricing appeared first on Radix.
Radix intern Ben was shocked to learn how much B2B copywriters think about feelings.
The post Once more, with feeling: using reader psychology in your B2B copywriting appeared first on Radix.
Does B2B's addiction to data help or hinder copywriting? We chat with SEO expert Tom Telford.
The post Podcast 64: data v creativity, and SEO copywriting for B2B appeared first on Radix.