Built on Passion: Recent Episodes

ReddyYeti

We catalog the experience of CEOs, founders, and entrepreneurs in the outdoor sports industry. Some of them have failed, some of them skyrocket into the stratosphere of success, all of them have a story to tell. This podcast focuses on a different kind of adventure.

Problems are opportunities in disguise if you know how to solve them.

Take Mark Koep as an example. He sold all his belongings and embarked on a year-long adventure, during which he discovered the challenges of locating campgrounds with ease.

Being an ambitious entrepreneur, he decided to solve this problem, giving birth to Campground Views — ultimate campground and RV park directory, trusted by tens of thousands of campers as their primary source for finding their next camping spot.

How did Mark achieve such a remarkable feat, and what was the process like?

In this episode, Mark Koep reveals the evolution of his brand over the past decade, transforming it into a multimillion-dollar enterprise.

You'll gain valuable insights and learn important lessons about the camping and RV industry, whether you're interested in starting your own venture or simply enjoy outdoor adventures.

Listen now!

Show highlights include:

How being a “dummy” entrepreneur can turn your wildest dreams into realities. (2:06)
The sneaky professional way to have a product market fit for your startup brand and avoid generational loss. (4:56)
How to leapfrog your competitors using a consumer first approach. (7:08)
The wrong way to market RV parks, bad enough to get you unlimited nasty reviews that could hurt your business forever. (12:48)
How campground views technology can increase your online booking by 244%. (14:43)
A simple, yet powerful lesson for newbies wanting to make a fortune out of the Camping and RV industry. (17:40)

Rome, like your favorite brands, was not built in a day — it takes years of humble beginnings.

And while it is easier to dismiss these humble beginnings, they can serve as learning opportunities for many people. That’s why we invited Tayson Whittaker, founder of outdoors vitals, to this episode.

From selling sleeping bags to a full range of ultralight products, raking in 6-7 figures. — Tayson has got the sauce.

And in this episode, he uncovers what it takes to go from $0 to millions in your business. Plus, he reveals how to build a long-term profitable consumer-focused brand.

Listen now!

Show highlights include:

The "fail & learn" approach to unlock more business growth than you've ever imagined.. (5:53)
How to use your brand's remarkable results to secure A-level partnerships that will quickly put your brand on the map (8:09)
How to use third parties to target and run ads for 2x better your normal ROAS. (11:52)
A "dignified" way to build highly loyal followers for your brand without incentivizing them 24/7. (16:17)
Why outdoor space is the wrong place to make your first/next million bucks. (21:31)

Trends can turn into huge opportunities when properly capitalized on.

Like in 2020, during the big bike boom. Since there was a smaller supply of bikes and surging demand, the founders of Ride1Up capitalized on this to build a budding brand.

How were they able to do this?

In this episode, Daniel Urbino, a certified public accountant turned CEO of Ride1up, reveals how to identify an urgent market need to bbuild a high-ticket direct-to-customer brand.

Whether you're an aspiring entrepreneur or simply interested in the business side of biking, this episode is for you.

Listen now!

Show highlights include:

How to build a mutually beneficial relationship with your customers while eliminating their other options. (1:17)
How to create the perfect brand leveraging complimentary team. (3:53)
2 no-brainer ways to stand out among hundreds of competitors in whatever niche you're building your brand in. (4:54)
How to make customers buy your products “blindly” by leveraging “UGC”. (8:47)
The sneaky way to get your product on major media sites for free. (9:16)
3 top tier ways to use e-bikes for maximum utility satisfaction. (17:48)

Trends can turn into huge opportunities when properly capitalized on.

Like in 2020, during the big bike boom. Since there was a smaller supply of bikes and surging demand, the founders of Ride1Up capitalized on this to build a budding brand.

How were they able to do this?

In this episode, Daniel Urbino, a certified public accountant turned CEO of Ride1up, reveals how to identify an urgent market need to bbuild a high-ticket direct-to-customer brand.

Whether you're an aspiring entrepreneur or simply interested in the business side of biking, this episode is for you.

Listen now!

Show highlights include:

How to build a mutually beneficial relationship with your customers while eliminating their other options. (1:17)
How to create the perfect brand leveraging complimentary team. (3:53)
2 no-brainer ways to stand out among hundreds of competitors in whatever niche you're building your brand in. (4:54)
How to make customers buy your products “blindly” by leveraging “UGC”. (8:47)
The sneaky way to get your product on major media sites for free. (9:16)
3 top tier ways to use e-bikes for maximum utility satisfaction. (17:48)

Do you ever wonder what motivates entrepreneurs to start their own businesses?

For John Crissy, Founder of Gut Armor and a champion of gut health, his passion for creating top-notch gut health products that help people heal, and his desire to break free from the 9-5 grind, inspired him to start his own brand.

But what can John's experience teach you?

In this episode, he shares his insights on how you can build a successful brand from scratch to acquisition.

Whether you're interested in improving your own gut health or dreaming of launching your own brand, John's expertise can help guide you on your journey.

Listen now!

Show highlights include:

The "now or never" mindset to break free from 9 to 5 and start your dream business. (3:57)
How to use "WH" to get the most bioavailable prebiotics and probiotics. (6:26)
How to prevent a lot of gut issues before they happen using the “F” approach. (8:28)
The top two things that butyrate helps heal, so you can say goodbye to nagging health concerns. (9:00)
The top 3 challenges of running Gut Armour for supplement industry newcomers. (13:04)
How to use Amazon and Shopify to efficiently build an acquirable brand. (16:00)

As we evolve, so do our needs, resulting in a scarcity of products to meet them.

So what can we do? Well, by innovating and creating more products based on your needs so that you can meet your needs and the needs of thousands of others in the same shoes.

How?

In this episode, Arjan Chima, Co-Founder and CEO of Centr, shares his inspiring journey of turning a lack of products that fit his needs into a thriving brand.

You'll discover how to build a brand in a highly regulated but not widely known industry like CBD.

Listen now!

Show highlights include:

How to approach naming ideation to have the perfect consumer-focused brand name that people want to support before they even know you. (5:20)
The C-factor to that can help you scale exponentially without stress. (6:19)
The "exit" mindset that could cost you your brand (and the mindset you should have instead if you want to build a reputable brand.) (8:15)
How to build a better brand than your competitors using "consumer scenarios" (8:49)
How to overcome obstacles with advertising regulated products like CBD (16:38)
The "Centr" method of regaining what life's demands have taken away from you. (22:36)

Businesses that aren’t considered “sexy” (like odor removal brands, for example) have an unfair competitive edge against “sexier” businesses:

They’re more likely to be recession-proof!

But how can you launch and scale one?

In today's episode, Fresh Wave's Heidi Brown, Thought Leader, Innovator, and Catalyst, discusses how you can use her combined private and public sector experience to drive growth for similar companies.

You'll discover how to innovate, develop, and launch new products that can keep your business growing (even as recessions loom).

Listen now!

Show highlights include:

How to use the DII approach to become more relevant in your industry and keep customers for a long time.(6:40)
How to gain an unfair competitive advantage and increase customer trust by leveraging third-party testing (8:17)
The "Customer Surge" delivery system you can use to attract customers at scale. (9:53)
The "small and portable" approach for creating a product that can be used anywhere. (12:32)
How to determine the effectiveness of your marketing so that you don't blow your entire marketing budget on a flawed ad. (19:42)

How badly do you want to live the American dream?

Well, Boris Chung from A Better Treat gets a 10/10 for how he transitioned from full-time employee at a well established company to running his own brand from scratch.

What drives him? How is he handling his brand as a solo founder? What are the lessons learned from running a pet treat and food brand?

In this episode, you'll discover how Boris Chung started his pet food company out of a love for his pet and a desire to live the American dream, as well as how he's scaling the brand as a solo founder

This episode is for all aspiring founders and those interested in exploring the pet niche as a business.

Listen now!

Show highlights include:

The first thing to do before starting a pet treat and food business. (If you don't want to fall short) (3:20)
How to use the vacuum and low T method to retain more nutritional value in pet treats. (4:21)
How to use the "subscribe and save" method to keep your dog from starving. (11:36)
The most difficult part of starting a pet treat and food business. (For aspiring founders who want to excel) (11:57)
How to deal with loneliness as a solo founder using the "MG" approach. (14:00)
What you should be looking out for when buying pet treats & foods that aren't thoroughly tested. (16:16)

Innovations turn problems into opportunities.

Whatever industry you are in, there is always a problem to be solved, and how innovative you can be determines the level of opportunities you unlock.

A good example is MADE's founders, who saw a need for fitting outdoor apparel and launched what is now an award-winning brand with tens of satisfied customers.

What did they do and how?

In this episode, you'll learn how the founding team from MADE turned MADE from just an idea to a well-known brand and how you can do the same.

Listen now!

Show highlights include:

The size effect limiting 70% of US women from fully participating in outdoor activities. (8:48)
How to avoid running a net loss apparel brand using the “custom made” approach. (10:46)
How to satisfy your customers by using the "variety of choice" approach. (11:32)
The two most important things to double-check before fulfilling a custom-made apparel order. (15:46)
This kind of mindset will get you consistent, happy customers. (even if you are just getting started) (18:11)

The cosmetics industry does not believe in less is more; it is always about buying multiple skincare sets to look better.

But what about better skin with fewer products?

In this episode, you'll discover how Murphy Bishop II. is combining his decades of experience in the cosmetic industry with his partner's - an esthetician, to create clean multipurpose skincare products.

This episode is for you if you want to learn what it's like to create and market a "not so common" product in a broad industry like cosmetics.

Listen now!

Show highlights include:

How skincare sets squander your money while producing no "real" results. (7:11)
Big cosmetic brands are opposed to this "unusual" marketing approach. (But, it saves consumers money) (7:46)
How to use this common but overlooked type of messaging to generate massive sales. (11:04)
The price of entry for launching a skincare brand. (If you don't want to fall short) (13:34)
3 reasons why partnering with large retailers is always a no-go (16:51)

Many times we believe chasing our passion means giving up our dreams of growing wealthy because passion isn’t monetizable.

But little did we know that the more you chase your passion, the more you see problems around it you can solve and, well, profit from.

That’s what Joe Maio of NOM Nutrition did after giving up his dentist career to chase his passion: outdoor sports. After identifying a problem in the outdoor sports industry, he transformed it into a money-making business.

In this episode, you'll discover how Joe founded NOM nutrition - an endurance focused nutrition. And how you can mimic Joe’s success to transform your passion into a six -figure business & beyond.

Listen now!

Show highlights include:

How to create an error-free product by leveraging target audience beta testing. (2:11)
How you can uncover passion-related problems (that you can turn into a business) by asking enough “WH” questions. (4:51)
The 2 core use cases of NOM Nutrition that can help you with your workouts and outdoor activities. (11:14)
A common, yet magical approach to build trust with customers who are unfamiliar with your product's ingredients. (11:46)

What could be more lovely than embracing your community's culture?

Of course nothing, which is why we invited Meli & Rensso Hinostroza from Arms of Andes to talk on how they make 100% Alpaca wool outdoor apparel from Peru to embrace their culture.

In this episode, you'll learn the fundamentals of sustainable packaging as well as the differences between various types of wool.

If you enjoy outdoor adventures and want to know what it's like to build something from a place of passion, this episode is for you.

Listen now!

Show highlights include:

Why Alpaca wool is superior to Merino for all of your outdoor adventures due to its "all climate resistant" quality. (3:55)
How Alpaca keeps you from getting sick (even in tough climates) (7:40)
The most important thing to note when looking at a wool item of Yak, Merino or Alpaca (even if it says 100% wool) (12:52)
2 reasons why paper packaging is a no-go area. (17:00

Bootstrapping can be great: you get to control every part of your business and choose your lifestyle.

But if you waste precious time on mundane tasks because you don’t have the funding, then bootstrapping becomes a cage.

Today’s guest is Hailey Swartz, co-CEO of Actual Veggies. They started out washing and reusing their competitor’s packaging because they couldn’t afford their own.

But in this episode, you’ll hear how she took on VC funding, and how you can use it to achieve greatness: like filling the shelves of grocery stores nationwide.

In this wide-ranging discussion, you’ll discover how to combine bootstrap philosophy with venture capital - so you can live that free lifestyle you’ve been dreaming of.

Listen now!

Show highlights include:

Why 10k from Sequoia Capital is better for your business than $1M from some no-name investor (5:07)
Why raising capital from dozens of VCs gives you a competitive advantage (even if it takes more time to raise the money) (6:07)
The multi-channel outreach method that almost guarantees your product lands on retail shelves (8:02)
Why going D2C spells disaster for your profit margins (even though you’re cutting out the middleman) (9:39)
The “in store activation” method that lets you run profitable advertising campaigns without spending thousands on data analytics (10:28)
How to turn your next idea into a hit product without insider knowledge or a product development team (13:00)

Sure, making money is great. But what if you could use your business to change the world?

I’m not talking about cheap tricks like “we donate 1% of profits to charity”.

I’m talking about real changes you can see, like saving the rainforests, sheltering the homeless, and feeding the hungry… all while maintaining a healthy profit.

It’s possible. And today’s guest Philip Freeman is here to show you how. He’s the founder of Murphy’s Naturals, an outdoor lifestyle brand and certified B Corp.

In this episode, you’ll discover how to put more money in your pocket, while making a lasting positive impact on the world.

Listen now!

Show highlights include:

How generating terrible business ideas sets you up for success (even if you abandon them) (3:09)
Why walking down the drinks aisle at the supermarket lets you launch your business without fear of competition (4:21)
Why caring husbands create more successful businesses (and how you can get an edge, even if you’re a bachelor) (6:20)
How a clear mission statement lets you attract better employees, do more good, and enjoy more time outdoors (14:53)
The 3 P’s that let you save the planet while still making a profit (19:19)
A little-known way to attract superstar employees (without ever advertising) (27:30)

You’ve probably taken vitamin, protein or magnesium supplements before. Those are great for your health, but there’s an invisible aspect of our health most people ignore: Our gut biome.

The trillions of bacteria in your body control more of how we feel, think and perform than most of us know.

When your gut biome is unhealthy, you might gain weight, feel stressed or get sugar cravings. When you fix your gut biome, you’ll have more energy, feel healthier and watch health issues disappear.

In this episode, you’ll hear from Jonathan Scheiman and Carolina Barsa, two of the founders of FitBiomics. They developed Nella, a game-changing probiotic designed to improve your gut health and help you perform your best.

They’ll share why probiotics are so important—and how you can improve your gut health to unleash your full potential.

Want to improve your performance every day? Listen now!

Show highlights include:

Why the gut biome was a “hidden” part of our health for decades (and how that’s changing) (7:37)
The two principles of gut health that help everyone from elite athletes to everyday people be their best selves every day. (22:24)
The Tom Hanks movie that shows you exactly how to overcome your biggest challenges. (27:05)
Why probiotics aren’t a magic pill that solves all your problems (and how to create a holistic healthy lifestyle) (29:43)

Technology, while replacing hundreds of thousands of jobs, is also providing many with new career opportunities.

And technology is just getting started. As it grows more powerful, making pivots will be necessary for your business’s success.

A good example is Corinna Bellizzi, Head of Sales and Marketing of Orlo Nutrition.

Stories like hers are what we mean when we say "opportunity meets readiness," as she was a long-time environmental advocate before joining Orlo Nutrition to produce enough omega-3s for humans using technology & world's first life, ultimately, micro-algae.

But where did all of this start from, and where is it going from here?

In this episode, you'll discover how Corinna and her team use technology to create products of endless abundance, such as Omega-3s, and what importance these products have in your nutrition.

Listen now!

Show highlights include:

The negative effect of taking more Omega-6 than omega-3. (2:43)
How to reduce overconsumption of Omega-6 using the “label” approach. (6:23)
How to get more EPA and DHA from algae (killing no fish) (8:31)
The vital steps to take when trying to launch a business similar to Orlo nutrition (so you don't fall short). (9:51)
How to turn algae into a finished consumable product. (15:22)
Where to learn more about nutrition without compromising your ethics, your health or the health of planet earth. (23:06)

Whatever you're going through today, hundreds, if not thousands, of other people are going through something similar.

And if you find a solution to such a problem, thousands of others may solve theirs as well, which could lead to the start of a new profitable adventure for you, just like Cory, Founder of Booze Bandage.

From searching for the best hangover cure to launching Booze bandage - "the ultimate hangover cure," he has done it all.

And In this episode, you'll learn how to turn your problems into a business that'll make you profit & help thousands of people with similar problems.

Listen now!

Show highlights include:

How to create a flawless product using the “R” approach. (2:43)
The darkside of using advertising to market vitamins. (6:49)
How to convert first-time customers into loyal and returning customers with rockstar products (10:41)
Why finding manufacturers is the most difficult aspect of starting a vitamin business and how to overcome it. (11:50)
How to scale your business to the next level using a win-win partnership. (15:47)

From a small town in Indiana to becoming a global BBQ Seller, dreams like this often appear to be a joke until they become a reality.

And when you ask what drives this kind of success, you'll realize it differs for many people.

But for Jacob, the founder of Full Boar BBQ, it was all about preserving his hometown's legacy and competing to be the best.

And in this episode, you'll learn what it takes to grow from nothing to something and how you can model their process for your own success.

Listen now!

Show highlights include:

The “competitive mindset” strategy for becoming a winner in your business & beyond. (2:12)
How to do things “backward” in your business and still grow profitably. (11:21)
How to use trial and error to create a flawless masterpiece your customers will rave about. (13:58)
The unconventional way to build a profitable business as a solopreneur using Google. (14:18)
How to build a profitable business within the next 12 months by solving problems in your daily life. (15:31)

Challenges are opportunities in disguise. When you learn how to capitalize on them, you will unlock a new level of fortune for yourself.

Take Melissa and her family as an example: when the rest of Canada was complaining about the cold, they started a business in their basement.

And the business became a global brand with over 20 members—just 5 years later.

How were they able to do this?

Today's guest, Melissa, Founder of lynn & Liana designs, reveals the backstory of their brand and how they grew so big without falling short.

In this episode, you'll learn how to grow your business from challenges and keep it profitable with well-equipped team members.

Listen now!

Show highlights include:

How to kick-start your idea with social media (even with no product market fit yet). (2:16)
How to use “try & error” to build the perfect brand everybody wants to buy from. (3:35)
The unconventional approach to handling influencer marketing in order to gain more exposure and sales. (8:15)
How to take your brand to the next level & have more flexibility with a simple platform switch. (11:23)
How to use your old customers to create new products that'll have no flaws upon launch. (12:51)
How self-doubt can hold you back from starting your business (and what to do to get rid of it). (17:38)

Passion, they say, is hard to monetize and even if you could, it'll take you a longer time to reap profit.

But that's not the same for Greg, who built a successful business off his passion for geography and his brother's passion for art.

How is that possible?

Simply by leveraging the right partnerships and taking the bold step to execute without clearer visions.

And how can you do the same and even more?

In this episode, you'll learn in-depth what passion monetizing is all about and how you can build a profitable business out of your passion by leveraging resources within your reach.

Listen now!

Show highlights include:

The "play around and figure it out" mindset you (can use) to turn your imperfect ideas into a profitable business. (4:47)
How to build a perfect product by leveraging people's feedback. (6:34)
Why being unique in your mode of execution increases your chances of success. (9:35) (be more specific)
How you can increase your customers' lifetime value by prioritizing their choices of product. (12:31)
How to create a “win-win” partnership ecosystem for your brand so you have wider reach and more awareness. (15:19)
The most challenging part of running a passion-turned business venture and how to get over (through) it. (16:57)
The 4 things your brand needs so everyone wants to buy from you. (20:11)

Running an omni channel brand is a lot of work.

You're trying to help your customers offline, but there's a new support email asking for extra help from a new customer. Balancing delivery without bias for each client. And so on..

But if done correctly, it can give you well-deserved dominance in any industry you find yourself in.

Which is what the Rack Attack story is all about. They grew their business from 12 to 40 stores in only 4 years.

How did they do it? And how can you duplicate their success?

In this episode, Alex Welbers, CEO of Rack Attack, joins me to reveal how to handle growth in omni channels without sacrificing the customer experience, so you're ready to scale when the time comes.

Listen now!

Show highlights include:

The most difficult aspect of running a business through online and in-store channels (and how to navigate it to keep your brand from folding). (3:49)
How understanding your buyer's psychology makes them want to buy from you and not your competitors. (5:50)
The "personalized approach" to communicating with your customers that turns them into brand loyalists (7:20)
How "Individual content" can help you address your customers' pain points and keep them as customers for long. (9:16)
The 4 questions you need to ask yourself before dropping your next product updates (if truly you want to sell out without stress). (10:50)
Why a good & knowledgeable team is the bedrock of every successful business. (even if they are not more than 3) (14:16)
Why customer base research is a priority when venturing into a new business so you don't waste resources and time. (15:40)

When you go on vacation, there is a thin line between having a good time and being uncomfortable because of the personal hygiene kits provided by your lodge.

Many travelers have different preferences for bathing soaps and sprays, but do hotels and lodges consider this for each individual? Obviously not.

As a result, Anthe created the Onerio, her long dreamt brand, to help travelers have a fulfilling trip by providing clean self-care essentials in eco-friendly, travel-sized containers.

How did all this happen?

In this episode Anthe Angelides, Founder of Oneiro along with Amy Reed, Marketing Director at Oneiro, explains how she grew up with the passion to help travelers have fulfilling trips and how she could turn it into a scalable brand that is gaining traction in the eco-friendly industry decades later.

Listen now!

Show highlights include:

How to transform your brand from a liability to an asset to your customers using a simple mindset shift. (1:20)
Why creating high-quality products (even if they take time) is the best way to build a scalable brand with positive feedback. (6:51)
How to gradually turn an idea into a brand skipping no necessary steps. (7:12)
The “leverage” approach to use if you are starting from zero with nothing but just your passion. (8:48)
Why it's unethical to throw away your mission for quick profits (and what to do if you find yourself in a similar scenario). (18:08)
How to increase your product distribution without being everywhere. (19:01)

We all want to follow our dreams, but sometimes dreams are just a means to an end. As a result, we keep pushing forward and letting our curiosity lead us to a path worth following.

If you've tried something and ended up with another thing entirely, you're not different from Brad, who began as a triathlete, then discovered stretching out of curiosity and ended up becoming a stretch coach.

This is clearly not a one-day effort, as it takes decades of work to achieve a massive result like Brad's.

But you know what? You can be anything too when you listen to today’s episode.

In this episode, Brad Walker, CEO of Stretchcoach.com, explains how he went from being a triathlete to becoming a stretch coach and how you can do so and more in any industry.

You’ll discover Brad’s secret for running a sustainable coaching business from your passion, stretching effectively (and how to remain flexible as you grow older.)

Listen now!

Show highlights include:

What you need to do to go from a newbie to an expert in any industry without falling short. (1:36)
How to Increase your flexibility by doing a large sort of stretches for a particular muscle group. (10:48)
The mistake of an average stretcher and its repercussions if not careful. (15:58)
The “Less is more” strategy you need to inculcate as a stretcher if you want to see results with no side effects. (16:54)
Why you need to stretch, even if you're not an athlete. (20:45)
What you should do before starting a coaching business or selling an information product. (If you truly want to dominate your industry.) (22:44)

Running a clothing brand is a struggle in today's world. And it becomes even more difficult if you sell random shorts and tops like most brands in the industry.

But you don’t have to run your brand like everyone else runs theirs. In fact, some brands Woodbottom maintain 5-7 new drops each month. And they also raise funds from Angel Investors to sustain their high inventory business.

And you know what? You can too when you listen to today’s episode.

In this episode, Than Ruyle CEO of Woodbottm, explains how he’s building an apparel company that's growing by 10X every month. You’ll discover Than’s secret for growing in a saturated market (and how to apply these insights to your business).

Listen now!

Show highlights include:

How to start a multi-figure brand by providing solutions to problems around you. (2:11)
How to structure a good “FOMO” strategy to skyrocket demand for each product in your store (8:27)
Why you need to put in more effort than normal to see better results (especially with getting investors for your business.) (11:05)
The cash flow problem and how to avoid losing your business to it. (14:35)
Why digital business is a better option to start than a product business in today's world. (16:09)
How to avoid failure by spreading your energy into different advertising channels. (17:50)

95% of businesses fail within their first five years of operation. But Barrie House Coffee has been in operation for over eight decades.

How?

Simply by having the right structure and leadership coupled with the obsession to grow in all areas of the business.

In this episode, you'll hear from Craig James, CEO of Barrie House Coffee, and discover his leadership and growth secrets that will help your business last for decades.

Ready to tap into Craig's years of business experience and use it for your own success? Listen now.

Show highlights include:

The two things your company needs right now to last longer than your competitors (even in a saturated market) (2:58)
Why most startups don't last more than a couple of years before folding (and how to make your startup last decades) (4:30)
How to have an unfair advantage over your competitors by being a customer centric brand (that cares about your users results with your product). (6:21)
What you need to have the perfect product none of your customers complain about. (10:41)
How to "ethically steal" other people's success to grow your business (12:49)

Running a business is tough. It’s even tougher when you’re in an industry with no clearly defined path to success. You could spend years working in your dingy little garage with nothing to show for it.

On today’s episode, you’ll discover the exact method Travis Phillips, co-founder of Little Tree Labs, used to exponentially grow his business from garage to thriving million dollar operation.

Listen now!

Show Highlights:

How to jumpstart your brand’s sales by reviewing your competitor’s password-protected Excel spreadsheets (3:04)
The 100% legal way to steal ideas from your competitors by talking “one-on one” (without facing the possibility of prison) (4:07)
How to uncover your next million dollar idea by trimming hedges, taking out the trash, and talking to a docile farmer (10:59)
Why reading a 500-word testimonial ignites your passion and drive to create a successful brand (19:11)
The “YouTube Comment Section” secret for building a foolproof business (22:07)

One of our everyday products is packaged in disposable plastic, which does not biodegrade but instead breaks down into micro particles that pollute our environment.

And we are all aware that its effects compound to produce a negative climate impact that affects the masses.

So, how do we get rid of disposable packaging in order to build long-lasting reusable ones that will help sustain our environment?

Today's guest, Lindsey McCoy, explains how they're using a circular product life cycle to reduce plastic waste in the personal care industry. You'll also learn how they used partnership and the right marketing messages to reach their target audience.

Listen now!

Show Highlights:

How Lindsey transitioned from the Non profit sector to building a personal care brand with her sister. (1:12)
Reasons why some shampoo is four dollars for a giant bottle. (5:11)
The different reusable packaging they tried until they found the best. (13:03)
How the right marketing messages can set you apart from your competitors. (15:45)
How to Stand out in a broad Industry like Personal Care.(18:55)
Challenges faced when trying to relate plaine products to its customers. (17:18)
What our goals are when creating plaine products. (18:29)
The Impact of the subscription model on our brand. (21:00)
How we came up with the name “Plaine Products” (25: 42)

From the garage to the stock exchange, many entrepreneurs dream of owning a multi-million dollar brand with world-class products. But the road to success is paved with an endless amount of obstacles. That’s why 95% of new businesses crash and burn before hitting the 10-year mark.

But not all is lost. There is a way to achieve near-certain business success every single time.

On today’s episode, you’ll discover the secret to running a multi-million dollar brand.

Listen now!

Show Highlights:

How to slash your product costs, scale your profits, and work less by saying no to China (5:46)
The simple way pricing your products at sub $1,000 allows you to become to most recognizable brand in your niche (9:25)
How to find your next million dollar product by by taking an active interest in your customers (10:16)
Why sacrificing “early adopters” in the name of innovation forces you to create world-class products (13:29)

Running a Kickstarter campaign is hard. And with 9% of all Kickstarter campaigns failing, it’s no easy feat. Bad timing, funding goals that are out of reach, rewards that are too pricey, and a multitude of other things can throw off your Kickstarter campaign.

Kickstarter campaigns are integral to bleeding-edge businesses, as it validates the need for a product — Unlocking millions in savings.

So it begs the question.

What if there was a way you could succeed every single time?

Today’s guest, Jorge Barros, Founder of Graphene-X, reveals how he leverages Kickstarter to fund all of his successful products. You’ll also discover how to find dream investors (and ensure business success every single time).

Listen now!

Show Highlights:

How to steal F1 technology to invent a new, highly profitable product (4:26)
The “homework” method to raise over $500,000 (and be in the top 0.3% Kickstarter campaigns of all time) (7:41)
2 little-known steps to run a successful Kickstarter campaign (and attract angel investors) (9:25)
Why Kickstarter legally stealing 5% of your revenue will rapidly grow your business and give you instant cash flow (11:41)
How you can lose $20 million by not ignoring a guy from the other side of the world (12:49)
The secret to never receiving a negative complaint from a pre-order sale revealed (13:51)

Creating a physical product from scratch is a nightmare. There’s countless hours spent on design, manufacturing, testing, and R&D. Not to mention, how expensive (and emotionally draining) it is to make changes on the fly. Even the smallest and most insignificant changes can cost hundreds of thousands, if not millions, of dollars.

So how do you make sure you nail your product’s launch – and avoid millions of dollars in mistakes?

Today’s guest, Sheera Goren, reveals a sneaky way to “fundraise” hundreds of thousands of dollars for your product (without sacrificing ownership of your company). You’ll also discover a simple 5-step process to take your product idea from a napkin to the real world.

Listen now!

Show Highlights:

How to find and develop a profitable product in any market by spending time with your grandma (1:48)
The 100% legal way to steal the structure of an already successful business and profit wildly (2:13)
A sneaky way to “fundraise” hundreds of thousands of dollars for your product (and retain full ownership of your company) (3:13)
The 5-step process to transform your product from scribbles on a napkin to a real product (5:30)
An interesting way to flip your product’s negatives into positives and discover an untapped market (8:18)
How to make game-changing improvements to your physical products on the fly (and keep costs and tooling to an absolute minimum) (10:19)

Building a business you’re passionate about can be the source of your joy. Or it can cause stress, frustration, and sleepless nights.

More often than not, it’s a mix of both.

Taking the easy route is easy, but it never results in happiness, business success, and a life of meaning.

In this episode, you’ll discover how to create a business you’re passionate about (without worrying on the weekends about customers).

Listen now!

Show Highlights:

How to cut out money-sucking middleman by calling on the farmers (4:14)
The case against mass producing products (and why quality will suffer if you mass produce) (12:35)
Launch two highly profitable products by stocking up on oshitaba plants (12:59)
How to leverage “distributors” to make fulfillment of products cheaper, quicker, easier, and more efficient (14:53)
How to charge more than your competitors by crafting an effective “value proposition” (without losing any customers) (15:38)
The dangers of partnering with “less-than-ethical” manufacturing plants that will leave you morally bankrupt (17:13)

CBD brands have to play business on “hard mode” when it comes to advertising their products. .Facebook and Google are quick to drop the ban hammer on your ad accounts. And at the push of a button, you lose access to all your customers.

If you get banned, how would you market your products?

Imagine not being able to keep the lights on, do payroll, or be forced to give up on your passion because of some big tech giants from Silicon Valley.

Luckily, Dennis Mistrioty, Co-Founder of Batch CBD, will show you 5 “underground” ways you can market your CBD products – even if you’ve been censored by Facebook and Google.

In this episode, you’ll discover a “cookie-cutter” approach to reduce costs and attract more of your dream buyers. And Dennis reveals a practical way to “accidentally” build up a loyal army of farmers – and generate an unbreakable supply chain.

Listen now!

Show Highlights:

The “cookie-cutter” approach to reduce costs and attract more dream buyers (1:47)
Here’s a practical and attainable first step into the world of business (even if you have no money to start) (3:12)
How to build a moat around your business by becoming an “intellectual leader” in your market (even if you’re not an expert) (5:05)
How to accidentally build up a loyal army of farmers (and generate an unbreakable supply chain) (6:00)
Why being banned from Facebook and Google forces you to become more creative (and come out on top because of it) (9:08)
5 “underground” ways to market your CBD products (even if you’ve been censored by Facebook and Google) (9:37)
The sneaky way you can spy on the competition, steal their ideas, and make boatloads of profit (12:16)
How sales and trust in your brand skyrocket after showing your customers your farm (17:55)

Trying to compete with the big guys is tough. Well established brands have a lot of capital, raving fans, and unfair competitive advantages.

So how can you compete with Snapple and Gatorade?

Today’s guest, Ted Volz, founder of Clean Energy, reveals the secret to launching a wildly profitable and competitive business (even in cutthroat industries).

In this episode, you’ll discover a bizarre way you can create any product by reading the back of a juicebox. And 3 “cold” strategies to find your ideal buyers – even if you have no pre-existing connections.

Listen now!

Show highlights:

The bizarre way you can launch a successful product by reading the back of a juicebox (1:57)
How to lengthen the shelf-life of your perishable products by up to 12 months by using 2 little-known hacks (without using nasty chemicals) (8:06)
2 “obvious” online avenues you can use to rapidly grow and expand your brand (9:07)
How to find the most profitable sub-niche in your market by targeting “Division 1 Athletes” (9:19)
3 “cold” strategies to market your products to your dream buyers (even if you have no pre-existing connections) (10:05)
The 100% legal method to leverage the media to sell your products (10:33)
How to create a multi-million dollar empire by making smoothies with your kids (10:45)

Marketing is tough, time-consuming, and expensive if you don’t know what you’re doing. This applies even more to groundbreaking products at the forefront of innovation. Look at Apple - they struggled for decades before they dominated their market.

So how can you create an effective marketing campaign if no one knows about your product?

Today’s guest, Ryan Tolbert, discovered 5 “older style” advertising methods to penetrate any market by selling skin tone bandages.

Listen now!

Show highlights include:

The “leveraged” way to automate your e-commerce orders (without spending a penny on an expensive 100,000 foot warehouse) (4:52)
How to wildly scale your revenue by taking advantage of alien industries (7:04)
How tapping into the “bright pink bandage” method instantly separates you from your competitors (9:17)
The “bleeding-edge hurdle” that could leave your business strapped for cash (10:29)
5 ancient advertising strategies that skyrocket your revenue, positioning, and brand awareness (12:13)
How to create a loyal customer base that will gobble up all your products (16:25)

Every entrepreneur wants success. It’s a long, hard, and lonely road being a business owner. It could take years before all of your hard work is finally paid off.

But what if you went through all that hardship because you didn’t focus on the fundamentals?

Today’s guest, Austin Roberts from LogOX, reveals the fundamentals of running a highly profitable e-commerce store.

In this episode, you’ll discover how to find “complementary” businesses and unlock hidden sources of revenue with only a napkin.
Listen now!

Show highlights include:

Charge more for your products by discovering the Socratic paradox (00:37)
How to come up with a million profitable business ideas by making your father’s life easier (9:12)
The sneaky way to discover “complimentary” businesses to dominate your marketplace (9:40)
The 3-step business model that’s so simple you could fit it on a napkin (and ensure success every single time) (12:23)
Why Udemy will grow your business more than hiring thousand dollar an hour consultants (15:30)
How to leverage snarky YouTube comments to explode your revenue (16:44)
Gather all the market research and customer feedback you need with the “network effect” (and never spend a dime on paid ads) (19:23)

Every entrepreneur wants success. It’s a long, hard, and lonely road being a business owner. It could take years before all of your hard work is finally paid off.

But what if you went through all that hardship because you didn’t focus on the fundamentals?

Today’s guest, Austin Roberts from LogOX, reveals the fundamentals of running a highly profitable e-commerce store.

In this episode, you’ll discover how to find “complementary” businesses and unlock hidden sources of revenue with only a napkin.
Listen now!

Show highlights include:

Charge more for your products by discovering the Socratic paradox (00:37)
How to come up with a million profitable business ideas by making your father’s life easier (9:12)
The sneaky way to discover “complimentary” businesses to dominate your marketplace (9:40)
The 3-step business model that’s so simple you could fit it on a napkin (and ensure success every single time) (12:23)
Why Udemy will grow your business more than hiring thousand dollar an hour consultants (15:30)
How to leverage snarky YouTube comments to explode your revenue (16:44)
Gather all the market research and customer feedback you need with the “network effect” (and never spend a dime on paid ads) (19:23)

As lovers of the great outdoors, our enjoyment comes from nature. It’s only logical to run a sustainable business, so the next generation can enjoy the same lifestyle.

But if you’re running an apparel brand, being sustainable is almost impossible! Sustainable packaging and materials are almost always non-existent, hard to source or costly.

That hasn’t stopped our guest Stephen Weisbuch. His apparel company The Recycled Planet has taken this ethos of sustainability to the extreme. They use exclusively recycled, repurposed or sustainable materials — no matter how expensive it makes his jackets.

Now, if you’re running your business to make a living, I’m not saying you have to go broke in the name of sustainability.

Because in this episode, you’ll discover a variety of tricks for making your brand sustainable (without sacrificing the bottom line).

Listen now.

Show highlights include:

The “brand blender” method which uncovers blue ocean opportunities (even if your market is saturated) (0:31)
Why US-consumers like buying eco-damaging clothes (and how to buck the trend with your sustainable brand) (4:50)
Why hosting your business on Shopify reduces carbon emissions (8:20)
How to reduce landfill by avoiding recycled packaging (8:34)

There’s no right or wrong way to live. But let’s be honest: you didn’t grow up wanting to work in a confined space 40 hours a week, did you?

It’s why we need hobbies on the side.

Travel, hiking, boating… These passions turn a mere existence into a life worth living.

But what if you could have your cake and eat it too? Instead of hitting snooze 5x before you wake up, you’d spring out of bed, ready to seize the day.

Today’s guest is Mike Goldfarb. He quit his job in 2018 to backpack around the world. That experience led to Bhanti, a mission-driven apparel brand that allows him to continue his passion for travel.

In this episode, you’ll discover how following your passion (and listening closely to the market) can turn the activity you love into the activity that brings you money.

Listen now!

Show highlights include:

Why changing one letter in your brand’s name could increase your traffic from Google (12:39)
The lazy man’s way to uncovering blockbuster products (without running surveys or stalking your competitors) (13:19)
Why intensive market research is a waste of time in the 2020’s (and how to boost your chances of success by “throwing spaghetti at a wall”)(17:16)
The “indirect to consumer” pivot that lets your brand turn a profit (even as advertising costs continue to climb) (18:05)
How to guarantee demand for your ecom brand’s product before wasting money on a 500-unit minimum order (without running a pre-sale offer, or barely-legal “smoke test”) (18:39)

The supplement business is cut-throat. If you can’t stand out from the competition, your business will drown in a sea of sameness.

Today’s guest Sarah Whyte got her start formulating supplements for other companies. Now she’s broken into the health market with her own brand, Bloat No More. She found a gap in the competition, and she’ll show you how to do the same.

In this episode, you’ll discover how to stand out from the competition, grow your revenue, and retain your customers for longer.

Listen now!

Show highlights include:

The 3-step method that sets you apart from the competition and lets you increase your average order value (2:54)
How to make hyper-personalized product recommendations that boost your conversion rate (without hiring a sales team) (3:48)
The “shotgun” paid ads method that gets you a high ROAS (even if you don’t do audience testing) (5:49)
4 new ad creatives that are outperforming this year (6:25)
Why adding one new payment option could eliminate your stock management worries for good (11:32)

Bootstrapping is freeing, on the surface. After all, you own the business outright.

But how free are you really if you’re pouring hours into time-wasting tasks just to save a few bucks?

Today’s guest is Hailey Swartz, co-CEO of Actual Veggies. They started out washing and reusing their competitor’s packaging because they couldn’t afford their own.

Now that they’ve taken on VC funding, they’re filling the shelves of health food stores across the nation.

In this wide-ranging discussion, you’ll discover how to combine bootstrap philosophy with venture capital - so you can live that free lifestyle you’ve been dreaming of.

Listen now!

Show highlights include:

Why 10k from Sequoia Capital is better for your business than $1M from some no-name investor (5:07)
Why raising capital from dozens of VCs gives you a competitive advantage (even if it takes more time to raise the money) (6:07)
The multi-channel outreach method that almost guarantees your product lands on retail shelves (8:02)
Why going D2C spells disaster for your profit margins (even though you’re cutting out the middleman) (9:39)
The “in store activation” method that lets you run profitable advertising campaigns without spending thousands on data analytics (10:28)
How to turn your next idea into a hit product without insider knowledge or a product development team (13:00)

If you’ve ever dreamt of building a million-dollar ecommerce business, the following might scare you: out of $1 million, most ecom businesses take home only $50k in profit. That’s less than a truck driver’s wages!

But there’s a small group of entrepreneurs that take home a much bigger chunk of the sales. Today’s guest Jeremy Lux of lifestyle brand Illumine Collect is a prime example. He gives away 20% of Illumine Collect’s revenue to charity, and still has enough profit to go around.

In this episode, you’ll discover strategies that give you fat profit margins, so you can give more, live a free lifestyle or buy your dream car.

Listen now and discover strategies that give you a fat profit margin without blowing all your money on expenses.

Show highlights include:

Build a rock solid foundation of revenue by staying in tune with your inner “ratty kid” (2:00)
How old-school brick and mortar business owners can give you a headstart in a cutting-edge digital business (6:35)
How to raise brand awareness without dropping a dime on ads or paying out influencers (11:24)
The dead simple email marketing strategy that lets you build an engaged following by posting once a month (and make more money than annoying weekly newsletters) (13:10)

Turning your passion into your business sounds great.

But you know what usually ends up happening? You get so caught up in your passion that you ignore what your market needs. So you barely turn a profit, you get burned out and you give up.

So why not do the opposite? You start with a passion for entrepreneurship. You find a lucrative opportunity, you learn about the business, and then you develop that passion.

That's what today's guest Jacob Durham did with NOMATIC.

In this episode, you'll discover the importance of curiosity and a bigger vision when it comes to your long-term happiness. You'll also find out how to launch and scale your business through Kickstarter and product development.

Listen now!

Show highlights include:

How to launch a market-defining product even if you’ve only got an idea, time and $200 (2:56)
The Kickstarter blueprint that practically guarantees your success (even if you’ve got no product idea yet) (8:43)
Compete in a cutthroat market with rookie marketing skills by applying the “never settle” principle (10:39)
The Facebook secret that takes your Kickstarter campaign from $3500 a week to $8000 a day (13:17)
How to create an unforgettable brand story that sells (even if your product is a commodity anyone anyone can find on Amazon) (17:43)
Apply the “Chinese New Year” rule to find manufacturers who will never leave you out of stock (19:39)
The “survival of the fittest” principle that creates market dominating products (22:47)
Why sharing your trade secrets with your competitors makes you a more successful businessperson (25:51)
How to stay passionate about your business for the next decade by focusing on your “why” (26:18)

Most big brands start with a big idea. But when you’re establishing your business, thinking too big holds you back and turns into procrastination.

Your business success could start as simply as an idea for better ski gear and a factory in some guy’s garage.

At least that’s how it was for Chris Pew of TREW Gear. Chris is here to tell you the story of how to build your business from an idea to a successful brand.

In this episode you'll discover how to build a lucrative business from scratch with nothing but a simple idea and some courage.

Listen now!

Show highlights include:

The “Frankenstein's monster” method that lets you design a killer product without any experience (5:21)
How to find your first production factory, even if you think everybody will knock you back because you are too small (7:10)
Why the fastest way to develop a high-selling product is to drive across country for weeks on end (9:31)
The “hot, medium, mild” strategy that will have retailers begging to put your apparel line in their store window (11:23)
Create a cult following around your brand by pivoting into a 21st century retail model (12:18)
Sell to your online store’s “on the fence” customers by telling them about the “living room dressing room” (20:57)

Life as a bootstrapper can be tough. You don't have the luxury to hire extra team members. And you can't pour money into marketing like the bigger brands.

But with the right mindset your small size becomes an advantage that lets you run rings around your competition.

In today’s episode, you’ll meet Priority Bicycles’ co-founder, Connor Swegle. Along with his co-founder, Connor made Priority Bicycles one of the most successful Kickstarter campaigns in history and turned his passion into his job.

In this episode you will discover how to turn your bootstrapper status into an advantage and carve out a lucrative niche in your market.

Listen now!

Show highlights include:

Why bootstrapping lets you run rings around your VC-funded competition when a hot new trend appears (10:17)
The “fearless storyteller” method that convinces manufacturers to produce your product even if you can't guarantee them sales (12:36)
Why one-day traffic spikes make the cash register ring (even if you don’t make any sales) (14:23)
The “reckless” launch strategy that lets you make more sales in the off-season without sacrificing profits in the peak season (20:22)
Why barely planning makes you more profit than a detailed 5 year plan (31:42)

A common dream amongst entrepreneurs is to create a brand so big it defines a culture.

These brands start from passionately serving a niche community. But if you’re not careful, money gets in the way and you lose sight of your purpose.

So, how do you prevent it?

By remembering that your business is not your identity. By detaching yourself from the results, even when your competitors overtake you. And by learning from someone who’s done it before.

Like today's guest Dan Abrams. He started Flylow to serve the backcountry skiing community. Even as Flylow expands into new markets, they never stray too far from their roots.

In this episode, you’ll discover how to build a brand so big it defines a culture, while staying true to your roots.

Listen now!

Show highlights include:

How “divorcing your brand” helps you sleep better at night and stay level headed when leading your business (5:26)
How grassroots marketing lets you dominate multinational brands (even if you can barely scrape together a dollar for advertising) (17:30)
Why the dorky teenage cashier down the street makes your brand more sales than a well-polished ad campaign ever will… if you have a good brand story (25:43)
Why paying big bucks to celebrity athletes sabotages your sales and damages your brand (and who to work with instead) (32:59)
The “sun and shoes” method that makes critical decisions easier even if you’re stressed out of your mind (46:47)

There’s a nasty trap that plagues today’s entrepreneurs.

They think all you have to do is build a better product and the customers will form a line. But if you go into business with that attitude, all you’ll do is burn a bunch of money without making a sale.

Even if you’ve got a great product, you still need to find your customers. Which can seem like an uphill battle, so it helps if you learn from someone who’s done it before.

Someone like today’s guest Travis Merrigan of Grayl. Grayl’s bigger message is doing good, helping people and driving to make the world a better place, any way they can. They’re doing good, and they’re doing well financially too!

In this episode, you’ll discover how to find consumers for your product, how to attract superstar team members, and how to change the world through your business.

Listen now!

Show highlights include:

How to “kickstart” your business by getting paying customers before you build your product (8:07)
Why a great brand story lets you hire top level talent on a tight budget (9:23)
How to get your next product idea: all you need is a problem, a child’s toy and a bike pump (16:55)
How you can save the planet with your business (even if all you do is run the local corner store) (32:04)
Why paying your employees to work for someone else lets you attract top-level talent to your business (44:29)
How to turn your business into a perpetual motion machine that keeps growing no matter how much money you give away (48:44)

In business it’s important to play to your strengths. So if you’re a manufacturer, keep manufacturing. If you’re a marketer, keep marketing.

But playing it too safe can blind you to a big opportunity for decades. If you step outside of your comfort zone, you could be bound for a big payday.

That was the case for Devil-Dog Dungarees. The company had been manufacturing apparel for other brands since 1927. But now, Devil-Dog is on track to become the next Levi’s.

In this episode, you’ll meet our guests Sean Connelly and Stephanie Newman. They’ll show you why pivoting unlocks explosive growth. You’ll discover insider tips for growing your brand (or even starting it from scratch).

Listen now!

Show highlights include:

Why a close relationship with your supplier lets you scale your “best sellers” faster (10:21)
A simple, obvious (but rarely done) way to guarantee repeat business (16:31)
How to add “sustainable” features to your product without sacrificing profit (21:27)
The “dirty hands” secret that lets you start a successful business (even if you don’t have any idea how to start) (25:55)
How showing your product to retailers gets you more sales (even if they never buy it) (27:39)
How to get an “emerging brand” award even if your brand has existed for years (29:48)
Get free marketing with an almost undetectable addition to your product (30:38)

Sure, making money is great. But what if you could use your business to change the world?

I’m not talking about cheap tricks like “we donate 1% of profits to charity”.

I’m talking about real changes you can see, like saving the rainforests, sheltering the homeless, and feeding the hungry… all while maintaining a healthy profit.

It’s possible. And today’s guest Philip Freeman is here to show you how. He’s the founder of Murphy’s Naturals, an outdoor lifestyle brand and certified B Corp.

In this episode, you’ll discover how to put more money in your pocket, while making a lasting positive impact on the world.

Listen now!

Show highlights include:

How generating terrible business ideas sets you up for success (even if you abandon them) (3:09)
Why walking down the drinks aisle at the supermarket lets you launch your business without fear of competition (4:21)
Why caring husbands create more successful businesses (and how you can get an edge, even if you’re a bachelor) (6:20)
How a clear mission statement lets you attract better employees, do more good, and enjoy more time outdoors (14:53)
The 3 P’s that let you save the planet while still making a profit (19:19)
A little-known way to attract superstar employees (without ever advertising) (27:30)

Our lives are full of “first world problems”. It’s annoying to tie your shoes… you ran out of milk… your drink is a little too warm…

You might think they’re meaningless… but what if you could turn these “first world problems” into a business that sets you up for life?

Chris Gronkowski did exactly that after taking an NFL “first world problem” and turning it into The Ice Shaker.

In this episode, he’s here to show you how to get Ice-Shaker success, even if you aren’t an NFL celebrity.

If you’re looking to launch a new business or get recognized by VCs, you can’t miss this episode.

Listen now!

Show highlights include:

How to take a “leaky tap” problem and turn it into a firehose of profit (3:44)
How to bring your first prototype to life while spending almost $0 in R&D (5:26)
The simple strategy that gets your business idea a “yes” from all 5 Sharks (or any venture capitalist) (6:15)
How to get massive growth by riding the next social media wave (without dying a sudden death at the next algorithm update) (7:50)
Why skipping business school gives you a competitive advantage MBA graduates could only dream of (12:01)
Why hiring “trustworthy” employees is holding your business back, and letting “unknowns” take the wheel will unlock new levels of growth (13:06)
The 3 business characteristics that will have wealthy businessmen fighting each other to acquire your company (14:23)
Why businesses are incentivizing their employees to stab them in the back (and how to make them bring you profits while you sleep) (15:14)
How to bring an underperforming team member back into line without a “disciplinary meeting”, HR department… or even saying a word! (21:04)

You’ve probably taken vitamin, protein or magnesium supplements before. Those are great for your health, but there’s an invisible aspect of our health most people ignore: Our gut biome.

The trillions of bacteria in your body control more of how we feel, think and perform than most of us know.

When your gut biome is unhealthy, you might gain weight, feel stressed or get sugar cravings. When you fix your gut biome, you’ll have more energy, feel healthier and watch health issues disappear.

In this episode, you’ll hear from Jonathan Scheiman and Carolina Barsa, two of the founders of FitBiomics. They developed Nella, a game-changing probiotic designed to improve your gut health and help you perform your best.

They’ll share why probiotics are so important—and how you can improve your gut health to unleash your full potential.

Want to improve your performance every day? Listen now!

Show highlights include:

Why the gut biome was a “hidden” part of our health for decades (and how that’s changing) (7:37)
The two principles of gut health that help everyone from elite athletes to everyday people be their best selves every day. (22:24)
The Tom Hanks movie that shows you exactly how to overcome your biggest challenges. (27:05)
Why probiotics aren’t a magic pill that solves all your problems (and how to create a holistic healthy lifestyle) (29:43)

Matt sits down with Kinona co-founder Tami Fujii. Kinona makes stylish and functional women’s golf apparel while helping to open up the sport for women. Kinona was started while Tami and fellow co-founder, Dianne Celuch were getting more and more into Golfing. Having a background in fashion, it was tough to look past the lack of innovation in apparel options for women that the industry had to offer. When it comes to style and inclusion the Golf Industry has been a little slow to adapt to the changing times and those are two major keystones that Kinona is built on. After years of getting more and more into the sport, they decided to roll up their sleeves and help bring the Golf industry into the 21st century by providing more than just a “pink it and shrink it” option for women. Having years of experience bringing brands to life and products to market they managed to develop apparel that doesn’t just look incredible but, breathes life into the sport.

In this episode of Built On Passion Tami Fujii shares her journey leading up to starting Kinona, some of the skills and tools that were key to Kinona’s swift success, how the golf industry’s need to evolve to open up the space, and the “How” and “Why” behind Kinona

Matt sits down with Take Two founder Jerek Lovey. Take Two makes plant-based barely milk with a huge emphasis on sustainability using upcycled spent grain as a key component in their tasty game-changing dairy-free milk.

Take Two is changing the game for plant-based milk on seemingly all fronts. To start, their dedication to sustainability is unparalleled to the point of them helping to repurpose thousands upon thousands of spent grain that otherwise would go to waste. On the nutrition front, their barely milk is so much more nutrient-dense than your typical plant-based milk but, most importantly the taste and texture of Take Two is amazing. It really all comes down to barely as the x-factor to fixing the classic problems of plant-based milk while helping offer a better more sustainable solution. So, how just how does one start a plant-based milk company let alone pioneer a new and progressive upcycling technique.

In this episode of Built On Passion, Jerek Lovey shares the story of how he started a plant-based milk brand from the ground up, how barely is a game-changing grain of the future, what it took to build out their upcycling process, and the ‘How’ and ‘Why’ behind Take Two.

Matt sits down with Ranger Ready co-founder Chris Fuentes. Ranger Ready makes a highly effective Picaridin insect repellent. Mosquitoes and ticks bites aren’t something to be taken lightly. Obviously, they can be a pretty big annoyance but there are some really life-changing diseases that you’re exposed to when you get bitten. Though there are plenty of bug spray options out there to help keep you protected, a good amount of them can still be fairly toxic to people so you have to ask yourself, ‘how can you actually protect yourself from exposure?’ That’s exactly what Chris Fuentes and Ted Kensten hoped to answer when they started Ranger Ready.

When Chris and Ted started Ranger Ready, they weren’t just looking for the next project to work on, they wanted to tackle a major issue that desperately needed a better option. They found that Picaridin was the key to making bug spray WAY safer for both people and pets than your average DEET bug spray. In fact, they even have the scientific findings behind it to back up their claim and the results are fairly staggering. Ranger Ready has been meticulously tested for effectiveness and has a scientific guarantee of offering 12-hours of protection. It’s easy to talk the talk but, Ranger Ready actually walks the walk and has the science to prove it. They also just so happen to be the bug spray of choice for some major organizations including SpaceX and the military. So what actually goes into creating and building a bug spray brand.

In this episode of Built On Passion Chris Fuentes shares what led him to dedicate himself to creating a better bug spray option, how they manage to stay committed to their mission, developed a devoted team leading to unparalleled customer service and satisfaction, and the “How” and “Why” behind Ranger Ready.

Matt sits down with Rebo Bottle founder Pierandrea Quarta. Rebo Bottle makes a smart water bottle that doesn’t just help you stay on your hydration game but, also is designed to help actively remove plastic waste from natural areas.

Water bottles are fairly simple in and of themselves but, the intricacies behind Rebo Bottle are absolutely incredible. It all started with Pier wanting to do more to help remove plastic from the environment. His past experience working as a Brand Manager for one of the world’s most widely known name brands gave him an opportunity to not only sharpen his knives to build a brand but, also expose him to a newfound passion, sustainability, and coming up with progressive practices to support it. Ultimately Pier wanted to create a product to help push the world towards a much more sustainable future and focusing on something everyone interacted with was the starting point.

Rebo Bottle’s smart bottle isn’t just a container for H20, it’s designed to help encourage people to stay hydrated, track their water intake, and find and track nearby refill stations all through their app.

On top of making a smart bottle with extremely detailed features, Rebo has developed some interesting strategic partnerships to help actively remove plastic from the environment. What’s most remarkable of all is that in creating Rebo Bottle, Pier is building an extremely unique and progressive brand around a global issue in a way that hasn’t really existed.

In this episode of Built On Passion Pierandrea shares what inspired him to dig deeper into sustainability, some of the challenges that came with building Rebo Bottle, and the “how” and “why” behind Rebo Bottle.

Matt sits down with Lone Pine Gear Exchange co-founder Katy Jackson. Lone Pine Gear Exchange is an outdoor gear consignment shop and so much more. They also repair gear, tune skis, are a plastic-free refill station, a coffee shop, and act as a community hub for outdoor lovers of all kinds.

Getting out into nature and enjoying the outdoors is an extremely important part of the human experience, but it can be really hard to commit to living a life that helps reduce the human footprint on the places we love. That’s exactly the issue that Katy wants to address with Lone Pine Gear Exchange. Lone Pine Gear isn’t just a gear consignment shop, it gives anyone and everyone who wants to get outside a place to get everything they need to help keep supporting a cleaner and healthier planet. Katy and her partner didn’t flinch when they came up with the idea of an all-in-one stop for anyone who loves the outdoors as much as they do and although it seems like such a niche, and specific idea for a brick and mortar store, when you examine all the differance aspects it touches on it seems to effortlessly make sense. Beyond helping people to enjoy and get into the sports they love, Lone Pine Gear Exchange is also rapidly serving as a community center for like-minded people to get together and share in whatever passion brings them together in nature.

In this episode of Built On Passion Katy Jackson shares the background of how Lone Pine Gear Exchange got started, how the idea developed, what roadblocks she's faced along the journey, and the “how” and “why” behind Lone Pine Gear Exchange`

Matt sits down with Bolstr founder Jay Yoo. Bolstr makes ergonomic everyday carry bags and accessories designed to help simplify your life, unburden your mind, and bring a little zen into your everyday life.

Jay isn’t quite a serial entrepreneur, but more of a serial problem solver. He initially got his start as a product manager before moving on to the fashion industry leaving his mark, only to go on and completely revamp how we look at wallets with the inception of the 'Slimmy'. Despite substantially affecting each industry he enters and making it seem like nothing, Jay’s biggest feat has been staying level-headed and focused through all the hard parts of his career. Jay is an incredible reminder that no success comes without struggle and keeping the right perspective and healthy habits pays back in dividends.

In this episode of Built On Passion Jay Yoo walks us through his colorful career highlighting how he ended up starting Bolstr, some serious wisdom on what it means to be an entrepreneur and how he navigated some personal roadblocks along his journey, and the “How” and “Why” behind starting Bolstr

Matt sits down with Nocs Provisions founder Chris McKleroy. Nocs Provisions has reimagined one of the most iconic tools of exploration, adventuring, and the great outdoors; Binoculars.

Nocs Provisions is bringing binoculars back into vogue and bringing them into the 21st century. It’s interesting how binoculars have been pretty synonymous with time spent outdoors and general adventures of all kinds. Despite being such a recognizable tool it’s not something that’s really been modernized...until now. Nocs is raising the quality, dropping the price, and making binoculars cool again. Their designs are awesome and make this dusty tool more of a functional accessory. Beyond a long-needed update to the classic tool, Nocs is using their products as a jumping-off point to break down barriers in the outdoor space and open it up for people to enjoy getting outside and experience how life-changing it can be.

In this episode of Built On Passion Chris McKleroy shares a more sustainable approach and attitude to bring into a new and budding business, some pitfalls he faced in his first entrepreneurial endeavor and how he managed to avoid them the second time around, and the “How” and “Why” behind Nocs Provisions.

Matt sits down with 3RD ROCK founder Jessica Mor. 3RD ROCK makes expertly made activewear while challenging the limits on sustainable manufacturing in the fashion and apparel space.

There’s no question that 3RD ROCK’s apparel and activewear is awesome but, beyond the surface of their products is where the magic really happens. What started as a way to make better, more comfortable, and eco-friendly apparel quickly grew into something a little more. It’s easy to label yourself as a do-good company by donating some funds to an organization and calling it a day; however, 3RD ROCK goes above and beyond to create sustainable products while doing what they can to make climbing much more inclusive space.

In this episode of Built On Passion Jessica Mor shares how she jumped from the fashion world to the climbing industry, her approach for developing functional garments and sustainability, opening up climbing for as many people as possible, and the “How” and “Why” behind 3RD ROCK.

Matt sits down with Heather’s Choice founder Heather Kelly. Heather’s Choice makes incredibly nutritious and delicious dehydrated backpacking food that doesn’t cut corners on ingredients.

This episode is a little bit of a different format than what you might be used to. We do hit a lot of entrepreneurial themes and we still dig into the nitty-gritty of what Heather’s Choice is all about but, I think what really sets this episode apart is Heather Really lays out her relationship with Heather's Choice, Entrepreneurship, and the meaning behind it all. This isn’t just a job or career, this is a HUGE passion point for Heather, she even describes it as more of an art project. To sum up this episode simply, Heather Kelly is a badass, I wish we had more time to really dig into things and I’m. We really hit the ground running with this episode and dive into some deep topics

In this episode of Built On Passion, Heather Kelly dives into what entrepreneur means to her and how she approaches building and running her business, how she dove into a brand new career and fought her way to fine-tune her process while learning some tough lessons, and the “How” and “Why” behind Heather’s Choice

Matt sits down with Hiker’s Brew Coffee founder Zach Pecha. Hiker’s Brew Coffee makes sustainably-minded coffee made for the outdoors.

Coffee is one of the most common daily routines in the world. However, the waste and single-use plastic that it can create can be absolutely absurd. In creating Hiker’s Brew Coffee Zach and his co-founder/partner Addy Serum want to help push the coffee industry into a drastically more sustainable future, and it all started with their Venture Pouches. Zach and Addy went down the rabbit hole meticulously eliminating any single-use plastic in their packaging, finding coffee farms that were ethically and sustainably run, and even opt to run their operation with the smallest team possible to prevent any excess coffee from just sitting on the shelves. Their orders are made on purchase to make sure they’re avoiding wasteful excess production and, more importantly, to make sure their coffee is the freshest it possibly can. At the end of the day, it isn’t just the length at which Zach and Addy go to make sure their operation is sustainable, it’s their grit they show in sticking to their guns to maintain their high standards of quality and sustainability.

In this episode of Built On Passion Zach Pecha walks us through the steps they took to ensure their coffee operation was as sustainable as possible with the high-quality coffee, the benefits of staying a small batch company to stay true to their mission, and the ‘How’ and ‘Why’ behind Hiker’s Brew Coffee

Matt sits down with Ener-C founder Richard Pollock. Ener-C makes a hydrating, energizing Vitamin C drink mix to make healthy habits more enjoyable.

In this episode of Built On Passion Richard Pollock shares some of the hurdles of educating people and evangelizing about the importance of Vitamin C while dispelling some fallacies, some wisdom from his expansive entrepreneurial career, and the truly captivating ‘How’ and ‘Why’ behind Ener-C

Matt sits down with Batch CBD co-founder Dennis Mistrioty. Batch CBD doesn’t just make incredible CBD products. They also serve as a CBD testing facility and manufacturer for countless other CBD brands.

Batch started when Dennis and his co-founders took the plunge into entrepreneurship as the CBD and hemp industry started to really blossom. However, Instead of heading straight into retail, they started with researching and learning everything they could about the agriculture and manufacturing of hemp and CBD and going on to open up a CBD testing facility. As time went on and the industry grew, so did they. They managed to snowball and expand into hemp extraction and then created their own brand, what we know as Batch CBD. Today they manufacture for some of the biggest brands on the market and have helped set the bar for sustainability, customer satisfaction, and above else, quality. Although it wasn’t necessarily the smoothest journey, through trial and error they found their voice and created their own CBD products.

In this episode of Built On Passion Dennis Mistrioty shares how they built one of the industry-leading CBD Manufacturers, some insights on how they handled marketing in a completely new industry, their approach to building their community, and the ‘how’ and ‘why’ behind starting Batch CBD

Matt sits down with Yuki Threads co-founder Luke Mitchell. Yuki Threads makes Technical Snowboarding apparel with a HUGE emphasis on sustainable manufacturing and the snowboarding community at large.

Luke Mitchell, (or as his friends call him, Mitch), and his co-founder Lani started Yuki Threads as a simple way to keep doing what they loved most, snowboarding. After a successful run of hoodies, Mitch started to ask the right question to solidify Yuki Threads as a future household name. He took a step back and asked, “How can we do this better?” rolled up his sleeves, and started his journey coming up with an answer.

Building Yuki Threads wasn’t just a journey to create apparel but, to make technical outerwear that was made responsibly. He dove down the manufacturing rabbit hole to make sure that virtually every step of the way was as sustainable as possible. Mitch brought his adventurous spirit with him throughout the process, literally visiting every stage of production, traveling through India, building real, meaningful, relationships. All in the name of preserving the integrity of Yuki Threads. Sustainable manufacturing is far from anything they’d compromise and a keystone for what the brand has been built on. For the snow industry, and the Fashion industry especially, this level of detail is something that’s unheard of.

At the end of the day, it isn’t just building a cool brand, it’s about making products that mean something and doing things the responsible way, that’s built around a community and can actively give back to the sport of snowboarding and snow sports as a whole.

In this episode of Built On Passion, Luke Mitchell shares his approach for tracking down the right manufacturing partners, how he dove headfirst into a brand new industry and came up swimming, and the how and why behind Yuki Threads

Matt sits down with Sego Ski Co co-founders Peter & Tim Wells. Sego Ski Co is a ski manufacturer making high-quality handmade skis

Over the years Sego Ski Co. has been growing hand over fist as a rapidly rising star in the ski industry. One of the remarkable things about Sego Ski Co. isn’t JUST the fact that they make a remarkable pair of skis, it’s that despite experiencing some serious growth (expanding their facility, growing their team, etc.) they manage to stay committed to the foundational soul on which they’ve built Sego Ski Co. In addition to completely owning their entire manufacturing process, they’ve seriously grown their partnerships, working to help expand the accessibility of snowsports and get more people out there to enjoy it whether it’s their local hill or somewhere along the powder highway in BC.

In this episode of Built On Passion Tim & Peter Wells peel back the curtain on some major milestones they’ve reached, their vision for where Sego Ski Co. exists in the snow industry, and the ‘how’ and ‘why’ behind starting Sego Ski Co.

Matt sits down with Hestra US Marketing Manager Drew Eakins. Hestra is a family-owned glove manufacturer that has helped define what makes a high-quality performance glove.

It’s no secret that Hestra is considered one of the bigger players in the world of outdoor sports. With being in business for over a century, it’s safe to say they’ve left a serious mark, especially with snow sports (which has been their bread and butter since almost the beginning). However, despite being a recognizable brand you might not realize just where they fit in the tapestry of the outdoor sports industry (and at this point fashion too...really anything glove related). For instance, did you know that Hestra is run by 2 of the 100 true master certified glove cutters in the world (which is a skill that’s dying out… chances are you might not have even realized that there was a glove cutting profession). Not only is Hestra a company built on rich tradition but, they’ve managed to still push forward and both develop and integrate new technology, paving the way for the technical gloves.

In this episode of Built On Passion Drew Eakins shares a glimpse into Hestra’s rich history, a peek behind the curtain of what goes into Hestra’s R & D, and the ‘how’ and ‘why’ behind Hestra

Matt sits down with Dynamite Starfish founder Leslie Kim. Dynamite Starfish makes climbing apparel with climbing culture-inspired designs to fill in some of the blanks in the culture of the climbing community.

Leslie has been a longtime designer, in her career and just as a personal passion. Between her visual art and her many (MANY) hobbies, she’s had a chance to see what kind of culture exists within all the circles she became a part of. As she got into climbing, she felt a SERIOUS sense of community and culture but didn't feel there was a lot of apparel that shines the spotlight on what climbing is REALLY about. I mean, how does one represent the entire zeitgeist of an activity that is built around close-knit communities that are propping up a sport? Well, Leslie found a way.

There are so many tropes, cliches, and inside jokes embedded in the culture of climbing that every climber is familiar with whether they realize it or not. Leslie aims to take those commonalities and use them to help strengthen a community and make more space for fun. Climbing culture extends beyond the act of climbing and that’s a lot of what Leslie want’s to highlight. Being a climber can mean a lot of things for a lot of different reasons to a lot of different people but, it’s all built on the hinge of the love of the sport and that’s exactly what Leslie wants Dynamite Starfish to amplify.

In this episode of Built On Passion Leslie Kim shares what kinds of roadblocks she faced in starting Dynamite Starfish (but, physical and mental), the uncomfortable nuances of crossing over into the entrepreneurial world, and how she managed to come out on top, and her ‘how’ and ‘why’ behind building Dynamite Starfish

Matt sits down with FireCreek Snacks co-founder Dustin Riechmann. FireCreek Snacks makes super tasty all-natural snack sticks with better-for-you-ingredients.

Dustin has been a long-time entrepreneur. He’s had a lot of success and really hopped into a lot of different positions along his journey. FireCreek Snacks came together in a wave of serendipity when Dustin met his co-founder Ryan Hansen. When the two of them had met Dustin had an opportunity to explore a lot of different areas of starting a business and was getting increasingly interested in marketing. Ryan on the other hand had a dynamite beef jerky and vast culinary prowess. The combination of them coming together help make FireCreek Snacks one of the best options of snack sticks for anyone who doesn’t want to compromise quality for taste (or vice versa). Not only did they manage to balance each other's skillsets out perfectly, but they also came together to make a better snack that has people keep coming back.

In this episode of Built on Passion Dustin Riechmann shares how he and his partner joined forced to build FireCreek Snacks, what it took to craft their product and truly stand out in an industry with a lot of noise, and the ‘how’ and ‘why’ behind starting FireCreek Snacks

Matt sits down with Routine co-founder Jake Rhodes. Routine makes daily supplements to help you get into your routine, develop healthy habits, and start the day off right.

Jake might be what you would call a serial entrepreneur but, of his colorful career of building businesses, Routine is something that particularly hit home for him and his co-founder and wife, Erin Rhodes. They didn’t have to dig too deep. It started by simply looking at their daily routine and just asking the simple question of ‘how can we make this better?’

The answer was taking something that they did every day, that was simple, that primed them to start the day off right and simplify it. For Erin and Jake and many many people hydration is exactly that; more specifically, hydrating with the concoction of lemon juice, apple cider vinegar, and Himalayan sea salt. This might seem like a simple recipe on its own but,, when you introduce the chaos and unexpected turns of life getting in the way, it can be harder to keep up with the routine. That’s exactly what Jake and Erin sought to remedy in creating Routine. Taking these simple yet extremely impactful rituals like hydration and fueling up and making them simplified, streamlined, and bulletproof when life gets a little hectic. Moreover, creating a product that is healthy, natural, and a better take across the board on a tried and true ritual that can have such a positive impact on how your day unfolds.

In this episode of Built On Passion Jake Rhodes shares his experience in creating his flagship product the mourning routine, how, and the ‘how’ and ‘why’ behind starting Routine.

Matt sits down with Gozney founder Tom Gozney. Gonzey makes extremely high-quality innovative ovens designed to not just make fantastic pizza but give you the opportunity to maximize your culinary efforts right in your backyard.

Tom’s path to starting Gozney was not at all linear and far from easy but, there’s a consistent theme that followed him through the ups and downs; determination. It all started when his passion for cooking led him to build a pizza oven. What started out as a fun project to keep his hands busy, quickly began to snowball and grow, leading him to build oven after oven. Home oven builds lead to restaurant builds and eventually to push beyond the limits and dream up a way to give everyone the opportunity to have access to a pizza oven and enjoy its versatility to make some truly incredible meals.

They’ve had some seriously notable partnerships with some well-known chefs and frequently put out recipes to help get you inspired. Tom’s vision for building Gozney isn’t solely to dream up and make innovative products; he aims to break down the barrier of cooking and baking and help people enjoy it as much as he does. Despite the rampant growing success, building Gozney wasn’t exactly all sunshine and bubble gum. A lot of its success relied on Tom’s tenacity to keep getting up and moving forward, and his passion to see his vision through.

In this episode of Built On Passion Tom Gozney shares what led him to start Gozney and the lead up to its now global footprint, a better look at how he developed Gozney’s latest product, and his ‘how’ and ‘why’ behind starting Gozney

Matt sits down with PNW Bushcraft co-founder Heather Saulsbury. PNW Bushcraft makes outdoor gear specifically for bushcraft but, even bigger than that, they give their customers the tools to have the most fun in the outdoors.

Heather built PNW Bushcraft with her co-founder and husband out of a hobby and passion that grew like wildfire after she began to make gear and sell it on Etsy (it sounds like a simple progression but, when I say they attacked this thing and won, that’s a huge understatement). As the dynamic duo dug deeper into the industry they slowly expanded their product line, doing countless R & D testing, and even began to host meetups, demonstrations, and workshops. One of the bigger things Heather’s been trying to tackle is to open up the outdoors to women and encourage them to learn new skills, and just become comfortable when roughing it. The Outdoor Industry has been marketed as a boys club but, the barriers that exist aren’t solid and Heather wants to break them down once and for all for women and really anyone who wants to get outside and have some fun but, might not know where to start. You don’t need to be perfect or do things flawlessly, you just need to be safe and have fun, and that’s exactly the message Heather wants to promote!

In this episode of Built On Passion Heather Saulsbury walks us through how PNW Bushcraft got started and the steps to grow to where they are now, how she’s been building and nurturing a wave of wild women getting into the outdoors, and her how & why behind starting PNW Bushcraft.

Matt sits down with Local Laundry co-founders Dustin Paisley & Connor Curran. Local Laundry is an apparel brand based in Calgary Canada that goes far beyond fashion and fabrics.

Local Laundry was created around the question “what if clothing can bring people together?” (Ironically enough this was a thought Connor had while studying abroad in Sweden RIGHT before seriously having it out a washer machine). In any event, Despite Local Laundry primarily being an apparel brand, community and expression are two major keystones that fully drive the soul of what it was built to become; a community and platform of self-expression. From where they source their fabrics, to their manufacturing, and even the brands they collaborate with, everything about Local Laundry is rooted in community and connectivity. While Local Laundry makes incredible clothing, it gets way more interesting beyond the hoodies and hats.

It might be their goal of raising $1,000,000 for local communities by 2030, or the countless partnerships and connection to the community where they’ve dug their roots but, there’s a magic beyond the company that starts to really become captivating when you look beyond the surface. More importantly, Dustin and Connor, show just how important it is to truly breathe life and soul into a company. The ideals behind their brand are an extension of something they believe in and that has made all the difference in not just their brand identity but, their impact on their customers and the relationships they’ve made over the years.

In this episode of Built On Passion Dustin Paisley & Connor Curran share how they cultivated such a strong community, the power of relationships and where that can lead you, and their how & why behind starting Local Laundry

Matt sits down with Giddy Yo founder Bridgitte Longshore. Giddy Yo makes organic nutritious dark chocolate & body care products that are designed with purpose and made with love.

Bridgette has always had a serious love for healthy living and clean nutritious foods. So, it’s no surprise that Giddy Yo really got its start right in her kitchen while trying to feed her family the best food she could get her hands on. Before long she was making chocolate for farmers markets and that very quickly snowballed into a bigger, and bigger operation until she found herself going through hell-and-high water to source ingredients for enough batches of chocolate to meet her demand. With a sense of uncompromising quality and a commitment to run an ethical business, Bridgitte is fairly strict about what goes into her products and keeps her deep-rooted love for healthy foods sowed within each bar. Beyond making such fantastic chocolate, Bridgitte has instilled a deep sense of gratitude and moral responsibility within Giddy-Yo and is always quick to help support anyone in need. At a point, one can make the argument that Giddy-Yo is less about the chocolate and more about celebrating the little things in life that make it special.

In this episode of Built On Passion Bridgitte Longshore shares how she scaled her business so quickly, the challenges of sourcing ingredients while maintaining the highest quality, and her how and why behind building Giddy Yo.

Matt sits down with Earth Echo Foods co-founder Craig Collins. Earth Echo Foods makes nutritious superfoods designed to promote a healthier lifestyle in the most natural way possible while pushing to help heal mother earth any way they can.

Craig and his wife and co-founder Danette are no strangers to the entrepreneurial world. They got their start by building a strong community around a fitness site and as they gained more and more traction their following started to ask about supplements. It didn’t take much for Danette and Craig to decide to answer the call of their community but they knew if this is something they were going to do they wanted to do it right and take it all the way. After going above and beyond to find the best possible ingredients, that aren’t just packed with vital nutrients but, also responsibly harvested, they came up with their Cacao Bliss. It didn’t take long for them to sell out and with their customers raving about what they had concocted it was pretty clear that they had once again caught lightning in a bottle and decided to officially start Earth Echo Foods.

In this episode of Built On Passion Craig Collins shares the steps they took to fine-tune a product to fit exactly what their community wanted and some of the challenges they faced, the lengths they are going to make sure Earth Echo foods are operating as sustainably as possible, and their how & why behind starting Earth Echo Foods.

Matt sits down with HydroSwell co-founder Kaydn Jensen. HydroSwell is a budding supplement brand that has come out of the gate swinging with a hydration + protein mix filling a gap in the supplement world.

With a lot of people progressing into adulthood and beyond, it’s not uncommon for us to grab sugary drinks or caffeinated beverages as a pick-me-up. The problem is, that becomes a slippery slope when it turns into a habit, and that's exactly what Kaydn aims to help fight through HydroSwell. Creating healthy habits usually starts with your diet, and with creating HydroSwells Pro Loco Kaydn wants to help keep people satisfied and properly fueled without getting too carried away. So what was the spark that pushed Kaydn to concoct this kind of supplement? This was something that he himself was looking for but couldn't quite find and after reaching for one too many sugar drinks, he decided to get his hands dirty and create what he couldn’t find. After a long R & D process, he figured out something that not only worked for him but also filled a void within the market. A great drink mix to help keep you going, stay hydrated, stay satiated, and help you get started with living a healthier lifestyle.

In this episode of ReddyYeti | Built On Passion Kaydn Jensen shares, what it took to really develop what he wanted HydroSwell to be from idea to final product, how rocky waters can serve as a great proving ground for entrepreneurs, and his how and why behind starting HydroSwell

Matt sits down with HybridLight founder Terry Peterson. HybridLight makes high-quality flashlights and lanterns all of which have some kind of double feature. Most of them act as a device charge or have a solar charging component.

Terry got into the flashlight game because of an interesting opportunity. What he thought was a one-off business venture quickly became a hobby and snowballed substantially from there. After his first build, he ended up getting such great feedback to the point where he couldn’t ignore the writing on the wall and started HybridLight as a serious endeavor. As a brand HybridLight goes far above and beyond creating an incredible product while keeping their price point at a level that makes sure they have something in just about anyone’s price range. What’s even more jaw-dropping is Terry and his team haven’t spent a dime on advertising which in 2021 is beyond impressive. HybridLight has also been committed to creating opportunities to give back to the community and with their fundraising program, they’ve been able to help countless people in a truly unique way. HybridLight is a phenomenal example of how focusing on your product and really solving a problem in the most honest way possible can pay off in dividends and when you have passion in the driver seat, you can’t lose.

In this episode of ReddyYeti | Built On Passion Terry Peterson shares the value of not following your passion but bringing it with you. How staying product-driven can drive a business, and how & why he built HybridLight.

Matt sits down with MooseJaw Mountaineering CEO Eoin Comerford. MooseJaw Mountaineering is an online and brick-and-mortar retailer specializing in apparel and gear for skiing, snowboarding, rock climbing, hiking, and camping.

If you’re already familiar with MooseJaw chances are it played a solid role in helping you get outdoors. If you haven't, well, let’s just say there’s still hope for you. Eoin has been with the company for over a decade and got to see it evolve but, more notably he’s helped steer it from being a small company with vibrant energy to a big company with vibrant enthusiastic energy without sacrificing the spirit of love for all things outdoors. Not only have they developed and kept a fantastic brand culture but, they also aren’t afraid to experiment with interesting ways to give customers a better experience. MooseJaw is more than just creating efficient systems, more than just numbers; It’s giving people a chance to interact with gear in new ways, connect with people who not only can help them find exactly what they’re looking for and would serve them best, but also help excite them to use their gear.

In this episode of Built On Passion Eoin Comerford shares how to balance growth as a company without sacrificing culture and identity, his approach for balancing online and in-person sales, and MooseJaws plans to make getting outside a more enjoyable and inclusive experience.

Matt sits down with PurePower founder Don McLaughlin. PurePower Botanicals is a health and wellness company making supplements designed to help you live a healthy life. Their supplements are a combination of carefully CBD, herbs, minerals, and functional mushrooms to come together to give you the support you're looking for.

Don is an endurance athlete and a wellness advocate however, his foray into the wellness world was one that came after a long arduous journey that challenged what he knew about health. This stark shift nudged him towards CBD as a solution. Before long he took that even further, started doing research into herbs and minerals to further give him the health boost he was looking for, interviewing health experts and even publishing a book on sports medicine and the endocannabinoid system. He was looking at CBD in a new light, as a part of a system rather than a remedy in and of itself and this idea laid the groundwork for the philosophy behind PurePower Botanicals. So, he brought on an herbalist, built an all-star team, and with a ton of community support, began to build PurePower Botanicals.

In this episode of Built On Passion, Don McLaughlin shares his how and why behind PurePower Botanicals, what it took to create and market his products, and how he built an all-star team.

Matt sits down with Puori founder Oliver Amdrup. Puori is a supplement company dedicated to giving you the highest quality supplements while providing full transparency of the ingredients in their products.

Oliver’s passion for health and nutrition came way before he started Puori and was the main motivation for him to take the plunge into entrepreneurship. As Oliver studied nutrition he looked at what was on the market and realized that there was a huge lack of transparency with supplement brands who weren’t forthcoming with some of the finer details of their products' ingredients. This lack of transparency built the foundation of Puori and helped them not only stand out but give consumers something they’ve been searching for; accountability. Puori’s mission is to raise the standards of the supplement industry and create products that are made using the cleanest and highest quality possible. With their partnership with the Clean Labels Project, there’s no question that they are well on the way to raising the bar for the industry.

In this episode of ReddyYeti | Built On Passion Oliver Amdrup shares how and why he started Puori and what the road has been like in building a brand with such a high commitment to high-quality products and transparency.

Matt sits down with Cani-Brands founder Chris Lord. Cani-Brands is made up of four distinct CBD experiences (Cani-Sleep, Cani-Boost, Cani-Mend, & Cani-Fresh) designed to help you get the most out of your CBD products.

Throughout Chris’s extensive experience in the business world, there are two things that for him always come first when building a successful company; Strong customer service and a problem-solving mentality. That’s precisely the idea behind each experience, to give the customer a solution for the problem they are turning to CBD to help treat. Not only do they provide different approaches to common ailments but offer options on how to enjoy your CBD products (tinctures, capsules, or even an oral spray just to name a few) Although Cani-Brands wasn’t his first rodeo and it hasn’t been all smooth sailing, Cani-Brands is on track to be a widely recognized brand built on relationships and positive experiences. Having already been accepted by a ton of professional athletes (and showing up in ¾ of NHL Locker Rooms) It’s pretty clear that Cani-Brands is on to something.

In this episode of ReddyYeti | Built On Passion Chris Lord shares his approach to customer service & marketing, how he built some poignant relationships, and what it takes to truly build brand identity.

Matt sits down with Zero dB founder Gary LeBlanc. Zero dB makes a plant-based science-backed cbd-free functional beverage that actively helps you relax and quiet your mind.

We’ve all been in a situation where we’ve been so tired, so run down, that we end up reaching for an energy drink or an extra cup of coffee. Well, what if we had the same option when we’re overly stressed? That’s the question that Gary and a team of scientists from NeuroTheryX (NTX) have been asking and, more importantly, have answered. After studying CNS (central nervous system)-related genetic pathways linked to anxiety, they tested combination after combination of plant extracts to finally find the perfect combination that will help center your mind and bring you back to your baseline. Beyond pioneering an experiential beverage Zero dB has taken a HUGE leap in opening up the functional beverage space for something other than energy drinks and other similar stimulants. What’s even more fascinating is that this isn’t just a holistic approach, this is carefully tested science at its best.

In this episode of Built On Passion Gary LeBlanc digs into the science behind what Zero dB is, his why behind creating such a unique beverage, and his philosophy on the importance of making space

Matt sits down with Lava Linen’s co-founder Mary Swanson. Lava Linens make linen travel towels designed to be a much more environmentally friendly option than microfiber towels.

Lava Linens is a family business run by Mary, her sister Caitlin Dickman, and their mother Sheila Bannigan that was started when Mary decided to take a hard left turn with her career and found herself on the trip of a lifetime. While putting together her gear list, she wanted a towel she could easily travel with and still provide more comfort than your typical microfiber towel. After a ton of research, Mary and Sheila didn’t just stumble upon Linen as being the best option they also unearthed the fact that Linen in many ways was a wildly more sustainable fabric than microfiber and synthetic materials in general while still performing just as well. It wasn’t too long into her backpacking excursion when Mary realized she couldn’t be the only one looking for a non-synthetic option so she promptly called up her mother and sister and began rolling the snowball that is Lava Linens. Although they’re starting with linen travel towels, their sights are on the horizon and they have some serious plans for the future. This all-star team of women isn't just looking to change how people shop for products but, encourage them to be more mindful in the process.

In this episode of Built On Passion Mary Swanson shares how Lava Linens got its start and what sent her down a rabbit hole of sustainable manufacturing, the wonders of linen’s practicality, and how Lava Linens is helping to steer outdoors and travel enthusiasts away from petroleum-based products containing microplastics

Matt sits down with Smartish founder Matt Altschul. Smartish makes design-focused function optimized Phone cases and accessories to make your life a little easier. While they have a serious utilitarian side to their designs, they aren’t afraid to wave their weird flag.

Phones have become an everyday necessity and it’s an easy thing to take for granted or even worse, drop and crack your screen. Smartish’s aim is to make carrying around a phone more practical and even give you a chance to add a little personality to your life. Their phone cases aren’t JUST phone cases and often have a secondary feature built into the design, plus they have a ton of color and design options to give your case a little pizazz. It might seem like a simple thing on paper but, for founder Matt Altschul, the product building aspect of Smartish is something he holds close to his chest. With such a fun brand that’s adding convenient innovations to everyday simple items, it’s hard to not see the passion that’s fueled this creative rocket.

In this episode of Built On Passion Matt Altschul shares how Smartish came to be, how he approaches product development, how to build a brand that stands for something, and the importance of finding your strengths and sticking to them.

Matt sits down with SylvanSport founder Tom Dempsey. SylvanSport makes camping gear designed to make your time spent outdoors way more enjoyable.

Their SylvanSport Go, the crown jewel of their products, is a redesign of a pop-up camper from the perspective of a kayaker, skier, mountain biker. Tom dreamed and built it from the ground up himself, with the goal to develop a product that could transport gear and be towed for any vehicle. What makes this so interesting is that he hated trailers. This gave him the foresight to build something that anyone can get behind. Tom’s knack for product design has helped him create a company that is pushing boundaries from a technology standpoint but, it’s his passion for the outdoors that keeps him pushing forward and more importantly creating a company that can be a force of good for the outdoor industry.

In this episode of ReddyYeti | Built On Passion Tom Dempsey shares his perspective on building a company that is extremely product-driven, how he stays hungry to keep creating, and the importance of community and the people SylvanSport serves.

Matt sits down with Grayl founder Travis Merrigan. Grayl makes extremely simple and highly effective water purification devices to help provide clean, safe, drinking water to people in need while helping them to cut down on their plastic use.

Grayl is the perfect example of a company that exists FAR beyond its product. On the surface, their product still is a one of a kind water filtration device. It’s a one-pump water bottle design and It’s one of the few that actively filters out viruses as well as particulate matter and bacteria; There’s something to be said about that alone. However, beyond an efficient and effective design, Grayl’s bigger message is doing good, helping people, and driving to make the world a better place any way they can. When it comes to environmental awareness Grayl’s ability to walk the walk is vastly more important than just ‘talking the talk’.

In this episode of ReddyYeti | Built On Passion Travis Merrigan dives into what Grayl is and is meant to be, how a company’s message and actions should exist beyond their product, and how putting together the right team is everything.

Matt sits down with Campo Design founder Jon Neff. Campo Designs is a brand new company pioneering a completely new camping tent design. The Escape M4 is a tent that has a fully adjustable canopy that can be as open or closed as you want it to be.

Campo Designs’ Escape M4 Tent was originally designed by Ru Hartwell but the idea was quickly adopted by Jon. The Escape M4 is an incredible example of a product being born from the simple question ‘what if?’ Simply put, Ru wanted a way to be able to gaze at the stars and not feel so closed off when camping and there wasn’t anything that fit his needs. Not too long after he put together the first iteration of the Escape M4, Jon was introduced to Ru and his tent and quickly jumped on board to further refine the idea. Despite COVID-19 making some challenging roadblocks Campo Designs has been hitting the pavement hard and coming out of the gates swinging.

In this episode of ReddyYeti | Built On Passion Jon Neff shares how the Escape M4 was developed, what his journey has been like building the brand, and how he worked together with his user base to make the best tent possible.

Matt sits down with Steeped Coffee Director of Marketing Nate Appel. Steeped Coffee has pioneered a new method of coffee brewing that makes high-end coffee accessible, requiring no gear that doesn’t compromise on taste for convenience.

Steeped Coffee exists to fix the disconnect between premium special coffee requiring a ton of specialized gear and convenient pod machines leaving a wake of single-use plastic waste. In essence, their method makes brewing coffee similar to how you would brew tea but, the convenience is only one piece of the equation. The packaging of Steeped Coffee is fully compostable and they are constantly looking for ways to minimize environmental impact. The idea has been such a success that it’s even been welcomed by the artisanal coffee community with open arms!

In this episode of ReddyYeti | Built On Passion, Director of Marketing Nate Appel shares how Steeped Coffee got its start and how Steeped is making premium on-the-go coffee ultra-accessible without the cost of single-use plastic.

Matt sits down with Terra FRMA founder Allison Barnard. Terra FRMA is an emergency preparedness company dedicated to creating products to give you the mental and emotional tools to overcome natural disasters.

Allison is what she would call a serial entrepreneur and, I don’t think anyone would argue otherwise. It’s safe to say that when Allison comes up with a good idea, she follows through, and that is very much the case for how she started Terra FRMA. Disaster is something that touched her personally and was ultimately the catalyst for her creating Terra FRMA’s disaster deck but, for her it wasn’t simply a matter of creating a product to address her experience. She took it all the way, as far as talking to countless disaster experts, making sure the most common natural disasters were addressed fully and completely. One of the more remarkable things that Terra FRMA covers is how to handle these traumatic situations on a physiological and emotional level. That’s something that was extremely important to Allison when creating the grab & Go Kit and something that she didn’t find ANY other disaster resource really included. In fact, it was exactly that missing component that made her say ‘Yeah, I can do this better’ and start Terra FRMA.

In this episode of Built On Passion Allison Barnard shares why she started Terra FRMA, some of the obstacles she faced and how she overcame them, and how she added a new element to what it means to be prepared for a disaster.

Matt sits down with OM founder Dr. Sandra Carter. OM makes mushroom superfood supplements designed to help with full-body nutrition and improve brain function.

Dr. Sandra Carter has had an exceptionally robust career in the health and wellness industry, in a myriad of different capacities. Despite her interdisciplinary knowledge of health and wellness, it was a personal experience that drew her towards the power of mushrooms and ultimately led her to use her expertise to evangelize their benefits. Not only has she helped launch an extremely successful brand that is widely recognized, but she also has helped create a very impressive mushroom cultivation operation and help other supplement and food companies alike get their hands on OM’s high-quality crop. Ultimately, Dr. Carter’s mission is to help people improve their health and wellness through the nutritional benefits of mushrooms, and OM is her vehicle to do so!.

In this episode of ReddyYeti | Built On Passion Dr. Carter shares how, after a colorful career in health and wellness she honed in on bringing mushrooms as a superfood into the mainstream, some of the benefits of mushrooms, and how OM developed their products.

Matt sits down with Worn founder Bryan Marville. Worn is a performance sock brand that’s pioneered its own proprietary fabric blend to conquer some of the common complaints.

I’m sure it’s safe to say we’ve all had a favorite pair of socks’ that became a saggy, loose, uncomfortable disappointment. When it comes to athletic performance this isn’t something you’d take lightly. Your feet are a complex part of your body, and if not taken care of properly can cause a lot of ailments. Worn founder Bryan Marville recognized this as something that needed to be addressed. In Fact, it was enough to get him to jump from his career in marketing to kick-starting a company dedicated to bridging the complexities and nuances of performance footwear with the only buffer between your shoes and your feet. For a long time socks become a forgotten factor while performance shoes and boots get all the glory. Worn aims to create socks that are just as advanced in foot protection as the high-end footwear you find on the market today.

In this episode of ReddyYeti | Built On Passion, Bryan Marville shares a bit about how he developed Worn’s proprietary Arrowool, some challenges that come with being a young company, and how he transitioned from being immersed in the marketing world to developing a product-driven brand.

Matt sits down with Wisdom Superfood founder Sean K Fay. Wisdom Superfood makes highly nutritious supplements from mushrooms designed to give you whole nutrition for a healthy body and mind.

Sean’s foray into starting Wisdom Superfood is best explained through his own story, and of course from the beginning. His beginning is likely unlike any you’ve heard mainly because he got his start in infomercials and could be seen as a relatively big player in making some household names mainstream. Sean has been a long-time producer and through his journey, he slowly got more and more focused on his health. What’s most interesting is Sean has had a really robust experience in infomercial marketing and has been attacking digital marketing with the same vigor he’s held consistently throughout his career. One thing is for certain, is Sean knows the ins and outs of getting a product he’s passionate about to an audience and knows how to turn labor into love.

In this episode of ReddyYeti | Built On Passion Sean K Fay shares his extraordinary colorful story on how he became interested in health and nutrition, the nuances of marketing a product, and how to educate your audience on a product or concept that they might not know about.

Matt sits down with Armadillo Merino® founder Andy Caughey. Armadillo Merino® makes merino clothing and base layers but, their focus is way different than anything you’ve likely come across. They focus on functionality but, not just comfort and temperature control. They take things even further by delivering a product that can keep you protected in extreme conditions.

Andy has been in the merino game for a long time so it’s safe to say he’s no stranger to the magic that is merino wool. He got the inspiration to start Armadillo Merino® after hearing countless heartbreaking stories of people in extreme conditions having their synthetic next-to-skin clothing melted to their skin under extreme heat. In his eyes, there was a simple solution to that in merino wool. While synthetic fabrics can be good in certain situations, merino’s natural qualities make it one of the absolute best choices under almost any circumstances

In this episode of ReddyYeti | Built On Passion Andy expands on how and why he started Armadillo Merino®, some of the deeper beneficial qualities of merino wool, and how he shares his passion for merino wool as a material with the world.

Matt sits down with Zego Foods founder Colleen Kavanagh. Zego Foods is a healthy food company making delicious high-quality foods and snacks but that really only scratches the surface of what they are. They are at the forefront of a food health standards revolution and are leading the way to ensure that people are getting the cleanest and safest foods possible.

Buckle up, because we’re about to take a peek behind the curtain of food standards. Colleen has been working in the food/health industry for her entire career, starting on the policy level. Throughout her years of experience, she realized that there was a serious disconnect between how healthy food is produced and the standards designed to ensure they were high quality. She slowly went deeper into the industry until she decided to create a vehicle for change, Zego Foods, where she’s in the driver seat and blazing the trail for food standards and transparency in a very serious way. This issue of lack of transparency with food safety standards is what drives Zego Foods and although they do make some tasty and highly nutritious products are more of a catalyst for change than simply a snack brand.

In this episode of ReddyYeti | Built On Passion Colleen Kavanagh shares the truth behind food quality standards and how Zego Foods is about to change what it means to make healthy food.

This podcast episode was originally recorded on December 28th, 2020. In an effort to support the launch of Sea Sense Flip Flop’s recently launched Kickstarter and their overall mission and message we have decided to recast their recently launched episode.

Matt sits down with Sea Sense Flip Flops founder Luke McMillan. Sea Sense Flip Flops makes vegan, beautifully made eco-friendly flip flops however, there is much much more behind Sea Sense than just fantastic sandals.

Luke really makes sea sense stand apart and where the really awesome piece of his business comes in is the socio-economic and environmentally sustainable piece of Sea Sense. Sea Sense is working with various grassroots NGO’s to create a system designed to turn plastics into a commodity to incentivize people to help collect plastics on beaches and near waterways to prevent them from getting into our oceans. A big piece of Luke’s plan is to keep things on a grassroots level to make sure that everyone is involved in the mission equally and without vanity and he’s actually willing to go through great lengths to make that so.

In this episode, Luke dives into how he developed a product to help push forward his social and environmentally driven mission (Think Tom’s but, better), what it’s like managing relationships with NGO’s and grassroots organizations, building a community around a global issue, and how to cultivate it in a way that shares the spotlight.

Matt sits down with Waxhead co-founder Shannon Kenner. Waxhead makes natural sunscreen and skincare products that are made ethically, sustainably, and are non-toxic.

Shannon and his Kari are completely dedicated to educating the public about what healthy sunscreen really looks like. Their story of kickstarting Waxhead started with the notion that they wanted to start a B2C company after each having a robust career in B2B marketing. After a series of the right dominos falling at the right time, they ended up exploring and digging deeper and deeper into finding sunscreen that wasn’t pumped with chemicals and struggled to find something that they were satisfied with. They quickly realized there was a solution to filling this serious gap in sun protection, so they rolled up their sleeves and starter building what they now call Waxhead.

In this episode of The ReddyYeti Podcast Shannon drops some serious sunscreen science facts on us and frames exactly why he started Waxhead and where they fit in the tapestry of the skincare and sun protection industry.

Matt sits down with Let’s Go Chia co-founder Lance Capel. Let’s Go Chia turns the popular superfood we know as chia seeds and turns it into a much better form of consumption. By powdering this neat little seed, and adding some supporting ingredients like turmeric, Lance, and Kelli Chapel have created a better way to get your chia fix.

Lance and Kelli originally made their blend of Let’s Go Chia for themselves but figured it could be a fun project to turn it into something real. It really didn’t take long for them to dive into Let’s Go Chia on a more serious note and with way more gumption. It’s rare that we get a chance to talk with a brand this fresh out of the gate and it seems like Let’s Go Chia has hit the mark with every step they take. Not only are they occupying a new product space but, they're taking a popular and globally celebrated superfood and adding a new spin to it.

In this episode of The ReddyYeti Podcast Lance shares with us how they developed their product and how they grew in popularity so quickly. We also chat about how they are getting the word out and some interesting and exciting new products they’re already working on.

Matt sits down with Carbo Rocket founder Brad Keyes. CarboRocket has become a household name in the west coast cycling world as one of the best options for endurance fuel to keep you going during long rides and races. Though Brad's been making this proprietary mix since the late 2000s it wasn’t until recently that Carbo Rocket has really taken off.

The remarkable thing about Carbo Rocket is that Brad never really intended for it to become a full-blown business. Keyes originally created Carbo Rocket for himself. After experiencing nausea time and time again during rides, he eventually got fed up and started as a way to keep him properly fueled to experience and craft his own endurance mix. With the help of some friends, he landed a bullseye that started getting the attention of the riding community.

In this episode of the ReddyYeti podcast, Brad walks us through some of the trials and tribulations of what it took to build Carbo Rocket and push through some plateaus to find success.

Matt sits down with Healthy Roots Hemp founder Liz Merritt. Healthy Roots Hemp is dedicated to making CBD wellness products in almost any format you can possibly think of, ranging from classic tinctures to even cbd dog treats to keep your anxious pup a little more chill. They even have a provisional patent on their formulation method of their CBD products.

Liz got her start in the cannabis industry right as it started to boom in the late 2000s. She got her start working for a family-owned cannabis cultivation company and got a hands-on look at how to successfully grow cannabis and hemp. Despite the pushback, she got from being a woman in a male-dominated industry she thrived and learned the in’s and outs of how to successfully run a cultivation operation. It wasn’t until she was met with some unfortunate news that brought her gaze to the medicinal side of hemp, CBD. Being that CBD is a brand new industry Liz felt it needed more credibility and scientific backing. So she took her prior knowledge and experience, got back in the lab, and started slowly building what we now know as Healthy Roots Hemp.

In this episode, Liz shares some insight on how she got started on her entrepreneurial path, navigating a newly emerging industry, and some logistics on creating a wide breadth of products. She also describes some of the challenges of being a woman in the CBD and cannabis industry and actually helped blazed the trail to make it more accessible for women, even before actually starting Healthy Roots Hemp.

Matt sits down with FeetUp Director of Community Daniel Scott. The FeetUp trainer is a device designed to help people practice and work on inverted movements in their yoga practice but, its usefulness drastically goes beyond its original intent.

Building a community is a learned skill, especially when introducing a niche product but, when driven by pure joy and excitement it’s a piece of cake. Daniel Scott is, what he would call, a movement enthusiast, and absolutely reflects on how he got involved with FeetUp. His is a story of ‘one thing led to another’ in the most unyielding way, whether it was him leaving the rat race of NYC to travel and find peace of mind, or randomly bumping into the founder of FeetUp. For what he’s interested in and passionate about, it’s clear that this is a man who is dedicated to sharing what he loves with the world and FeetUp was the conduit for this.

In this episode, Daniel shares his approach to cultivate and build a community, what yoga and movement mean to him, and helps map out what yoga is and how it’s often misunderstood.

Matt sits down with a tasty beverage and a microphone. In this episode of the ReddyYeti Podcast we officially (sort of) say hello to our new host Matthew Dello Buono and talk about some exciting things happening with The ReddyYeti Podcast

This podcast episode was originally recorded on June 18th, 2018 We've cleaned up the audio a bit and hope that you enjoy the episode with founder Patrick Sherwin talking about how and why he started GoSun.

Josh sits down with GoSun founder Patrick Sherwin. GoSun makes solar-powered stoves that operate without any type of fuel, just the power of the sun! Sherwin is no stranger to the power of solar technology. Having spent an impressive amount of time in the solar industry, it wasn’t until a previous career path would push him towards the idea of letting the sun cook your food. GoSun is not only a pioneer of this breakthrough solar cooking technology but is also pursuing products in addition to their solar kitchen technology. Join us as we dive into the inspirational spark behind GoSun and see what other products are in the pipeline for the culinary powerhouse!

Matt sits down with Bogobrush co-founder Heather McDougall. Bogobrush makes eco-friendly toothbrushes designed to help cut down on everyday single-use plastic consumption.

Heather had a pretty interesting layup to starting Bogobrush which is technically a family business, with her brother, John, being a co-founder. Heather and her brother wanted to position Bogobrush as a company that can directly do some good in fighting single-use plastics but, they also wanted to work in a philanthropic side as well, something Heather is particularly well versed in.

In this episode, we chat about the logistics of making a product that you pretty much always need to keep up with hygiene (at least we hope) and a lot of the innovations the McDougalls made to make their products as eco-friendly as possible. We also got a chance to talk about burnout and mental health, keeping healthy relationships, and what that means in regards to building and running a business.

Matt sits down with Sea Sense Flip Flops founder Luke McMillan. Sea Sense Flip Flops makes vegan, beautifully made eco-friendly flip flops however, there is much much more behind Sea Sense than just fantastic sandals.

Luke really makes sea sense stand apart and where the really awesome piece of his business comes in is the socio-economic and environmentally sustainable piece of Sea Sense. Sea Sense is working with various grassroots NGO’s to create a system designed to turn plastics into a commodity to incentivize people to help collect plastics on beaches and near waterways to prevent them from getting into our oceans. A big piece of Luke’s plan is to keep things on a grassroots level to make sure that everyone is involved in the mission equally and without vanity and he’s actually willing to go through great lengths to make that so.

In this episode, Luke dives into how he developed a product to help push forward his social and environmentally driven mission (Think Tom’s but, better), what it’s like managing relationships with NGO’s and grassroots organizations, building a community around a global issue, and how to cultivate it in a way that shares the spotlight.

Matt sits down with PostFly founder Brian Runnals. PostFly is a mostly fly fishing subscription box, that offers everything you need whether you’re a seasoned veteran fly fisher or just starting out.

As you might have guessed, Brian started PostFly because he wanted to make it easy to get into FlyFishing and take a lot of the guesswork out of the process. PostFly handles all the details so you don't have to worry about it. They do the leg work of stuff that has traditionally been the difficult part of fly fishing.

In this episode, Brian dives into how he managed to build the proverbial plane in the air and build PostFly from just an idea to a thriving business. He also talks about the importance of strong relationships, the logistics behind operating a subscription box service, and his thoughts on keeping manufacturing strictly in the US.

Matt sits down with Flylow founder Dan Abrams. Any hardcore skier, especially the backcountry crowd will recognize Fly Low as one of the bigger small guys in the ski industry. Fly Low makes backcountry skiing apparel and recently started expanding their line digging into mountain biking as well.

Fly Low started as an incredibly small company and has extremely humble beginnings but, in a lot of ways, Fly Low helped set the stage for helping backcountry become more mainstream. Not just from the apparel side of things but, working with the ski community to help backcountry reach the center stage of the ski community.

In this episode, Dan shines the light on how Fly Low developed from its very humble beginnings sharing a more detailed look at the nitty-gritty that goes into building a brand. He also shares a better look at how to stay nimble as a young company and, more importantly, how to build a community that people can proudly get behind.

Matt sits down with Shred Dog co-founders Marc Dietz & Dallas Moore. Shred dog is a technical apparel company making kid’s clothes for now, but they do plan on expanding into men’s and women’s apparel. They decided to start small, literally.

In a lot of ways, they’re changing the way people look at kids’ technical apparel. For the longest time kids’ gear didn’t get much attention because they’ll just outgrow their apparel. Shred Dog actually addresses this by bringing new technology to the table to help you get more out of your kids’ gear. Another fairly wide hurdle is how to market a product for their parents who don’t really know a ton about technical apparel themselves.

In this episode, Dallas and Marc chat about their approach to marketing their products, both in the abstract sense and with kids products specifically, the importance of finding balance from your business partner, some interesting challenges that come with building a business rooted in kids outdoor apparel.

Matt sits down with NoSweat Chief Operating Officer David Holt. NoSweat makes pads for hats and helmets designed to help keep sweat out of your eyes, a simple concept with a fairly niche use but it's been received incredibly well especially for athletes. In this episode, we dive into cultivating brand culture, the different nuances of the startup world vs corporate culture, challenges with manufacturing (especially for sure a simple product), and marketing and finding the perfect people for your product, especially when introducing a relatively new concept

Matt sits down with Stout Tent founder Caitlyn Stout. Caitlyn and her co-founder (and husband) Jim Stout were fed up with their banking jobs and decided to take the plunge into a venture that would get them closer to what they loved most, the outdoors. Though that tale itself is pretty remarkable, what’s even more captivating is how Caitlyn and Jim went about creating and prototyping their tents. Since they’ve started they have grown hand over fist having built out a bustling rental arm of Stout Tent and even bought out some of their competition. In this episode, Caitlyn reveals some insight on Stout Tent’s operational logistics, the struggles of moving large product nationally, and taking ‘The Plunge’

Matt sits down with Winterstick president Rob Lu. Winterstick is a snowboard brand originally started by Dimitrije Milovich who brought to life some of the first pow surfs. In essence, he gave us the tools to surf the earth. Winterstick has had quite a journey since then. Today Lu, is largely responsible for a lot of the progressive shapes coming out of this pioneering brand. In this episode, Rob discusses where Winterstick lies in the tapestry of snowboarding history, trend-setting design elements, coming back into vogue, and some tips on how to break into the snowboarding industry.

Matt sits down with Nomatic co-founder Jacob Durham. There’s a good chance you may already be familiar with Nomadic. They are huge innovators in the everyday carry industry, making a variety of specialized bags for luggage, travel, commuting, and camera & videography.

What you may not know is that Nomatic was really started on a quest for knowledge for Jacob and his co-founder Jon Richards to dip their toes into the product development game. They’ve grown hand over fist and launched countless Kickstarter for new products that always seem to be wild successes. In this episode, Jacob shares his approach and philosophy towards business, some pointers on how to launch and create a successful Kickstarter campaign, and the absolute importance of storytelling.

Matt sits down with Oros Apparel co-founder Michael Markesbery. Oros makes outdoor apparel and outerwear using their own patented Solarcore insulation technology. What’s Solarcore you ask? Solarcore is the flexible version of a typically rigid and fragile material used by NASA called aerogel. More importantly, Solarcore is the first-ever aerogel composite in the world. That’s right, Oros is literally revolutionizing the outerwear industry by bringing a completely new insulation technology to the table and that’s no small feat. Together, Michael and his co-founder Rithvik Venna, have put together a seasoned all-star product development team to come together and change the way people experience warmth one piece of apparel at a time.

Matt sits down with GCI Outdoor founder Jeff Polke. GCI Outdoor is an outdoor chair and furniture brand specializing in innovation. Some of you might be familiar with GCI, some of you might not but, they are a long-time innovator in the outdoor space. They’ve been in business for coming up on their 25th year, a fairly huge milestone. In this episode, Jeff walks us through building a solution based business and GCI Outdoor was able to stay nimble, navigating the brutal world of patenting products and constantly be delivering new practical products that keep people coming back for more.

Matt sits down with Path Project founder Scott Bailey. Path Projects is a specialty running brand making innovative running with a simple, sleek, aesthetic, and an emphasis on functionality. The idea of Path Projects, his newest endeavor, came from him wanting running shorts to fit what he was looking for but not being thrilled with the options on the market. With over 30 years of experience in the apparel industry, he’s perfectly equipped to build a better pair of shorts, so that’s exactly what he did and after launching in 2018, Path Projects has been growing rampantly. In this episode, Scott dives into the challenges and advantages of using the Direct to consumer model, how COVID has helped get people outside, and how he took his prior experience and used it to build a brand making products that people love and will have customers keep coming back more.

This podcast episode was originally recorded on October 22nd, 2018. We wanted to bring this episode back from the archives because we thought it fit in nicely with our current Adventure Photography & Camping themed giveaway. We've cleaned up the audio a bit and hope that you enjoy the episode with founder James Collie talking about how and why he started ICEMULE.

Josh sits down with ICEMULE founder James Collie. Wouldn’t it be nice to enjoy a cold beverage on the go without having to lug around a bulky backpack? Of course, it would, and fortunately enough that’s EXACTLY the problem ICEMULE is solving delivering soft-sided coolers. These super functional coolers are modeled after a dry bag and a backpack ensuring a tight, secure seal while adding the convenience of being able to carry everything on your back. Additionally, these cooler bags are collapsible and much more versatile than your average cooler making it a way more convenient option for food and beverage storage when you’re on the go! We are thrilled to get a chance to sit down with ICEMULE founder James Collie to dive deeper into the inspiration of this game-changing cooler and get a better glimpse at where ICEMULE is headed into the future!

Josh sits down with Fossil Outdoors founder Everett Jesse. Outdoor brand solving common pain points in the outdoor industry as environmentally sustainably as possible. Outdoor Fossil’s start was nudged by fate's hand. Everett’s journey into the outdoors started years ago with a serious health issue. After searching for better answers he found exercise and a healthy lifestyle was his best bet at helping him heal and what started off as walks outside turned into hiking, then biking, then mountain biking. As outdoor enthusiasts, we’ve all run into our own fair share of frustrations and roadblocks from gear. However, when faced with these problems, Everett rolled up his sleeves and got to work; creating a product for an issue that’s never really been solved before.

This podcast episode was originally recorded on May 5, 2020. We wanted to bring this episode back from the archives because we thought it fit in nicely with our current fitness and wellness themed giveaway. We've cleaned up the audio a bit and hope that you enjoy the episode with owner Charlie Gower talking about his journey in building The Nue Co.

Josh sits down with The Nue Co. co-founder Charlie Gower. The Nue Co. makes supplements that bridges alternative medicine and proven scientifically backed ingredients. Charlie and his wife and co-founder Jules, began Nue Co. to help improve people’s health whether that’s the health of their gut, skin, or sleep. After getting fed up with mediocre synthetic products, he and his wife started to take matters into their own hands to deliver products that will help and heal people with ingredients that won’t harm the earth.

Josh sits down with Tether Straps co-founder Kevin Novotny. Tether Straps make straps to help keep your accessories safe and secure when romping around in the outdoors. The idea for the company originally came while Kevin was searching around to find the right gift (in this case a camera strap) for Tether Straps co-founder and accomplished photographer, Natalie Grant. He couldn’t find leather straps he liked to get as a gift and after much deliberation, they decided to develop their own. That initial project is how camera straps became the first product they came to offer. Since then they’ve been developing some other products and their journey has largely been a grand success but, not without some interesting twists and turns.

Josh sits down with Limm co-founder Patrick Grimm. Limm makes at-home workout equipment to make working at home easier and more enjoyable. Limm was born from Patrick and his two co-founders (his wife, and his father) started this family business because they wanted the right tools to get the best workout at home that they could. They noticed that what they were looking for wasn’t exactly readily available and after catching the entrepreneurial spark from a friend, they realized there was nothing stopping them from filling in the fitness gap. Now, not only do they enjoy all the products themselves, they are absolutely dedicated to making more products that outperform what’s currently on the market.

This podcast episode was originally recorded on December 24th, 2019. We wanted to bring this episode back from the archives because we thought it fit in nicely with our current giveaways. We've cleaned up the audio a bit and hope that you enjoy the episode with founder Drew Clark talking about how and why he started California Cowboy.

Josh sits down with California Cowboy founder Drew Clark. California Cowboy makes Innovative versions of short sleeve button-downs and apres-ski shirts. They exist to help you celebrate the togetherness of being outside and have even built some handy functions into the designs of their apparel that seriously capture that spirit. Clark grew up surfing and skiing quite a bit but, was a lot better at socializing and that’s partially where he originally got the inspiration to launch a brand like California Cowboy. He loved the aesthetic and style of vintage surf and ski, wanted to create a brand and product line that focused on bringing people together to focus on the outdoors. With over 15 years in the apparel industry, it’s no surprise that California Cowboy is already starting to become a household name.

Josh sits down with Abaco Polarized founder Greg Sarkin. Abaco Polarized makes high quality polarized sunglasses backed by a lifetime warranty (and they MEAN lifetime). Originally starting as a boutique sunglasses brand, Abaco has grown over the years to offer more and more styles of sunglasses and even blue light sunglasses but, what really sets them apart is their customer service which seems to blow competitors out of the water. It’s one thing to offer a great product at an incredible price but, another to offer the customer service to back it up. Abaco is a prime example of a brand that goes above and beyond to make sure their customers get the most out of their products and that’s something we love to see!

Josh sits down with Mission Mercantile founder Chuck Bowen. Mission Mercantile is a high-quality leather good brand with a broad range of products. They might be a relatively young brand but there are decades and decades of history behind it and the quality behind each of their bags and leather goods shows it. Beyond Mission Mercantile as a brand, they are actually responsible for manufacturing a lot of other brands out there that you may even know a little better. Their expertise is without question and sitting at the head of the company, Chuck has built out a business that’s quite a force to be reckoned with and built around the idea that you should love what you buy and be able to keep it forever. When you buy Mission Mercantile, you get the Mission Mercantile guarantee that your bag will be such high quality that it will likely outlast you and be able to be passed down to loved ones for generations.

This podcast episode was originally recorded on April 7th, 2020. We wanted to bring this episode back from the archives because we thought it fit in nicely with our current adventure/travel themed giveaway. We've cleaned up the audio a bit and hope that you enjoy the episode with founder Zane Lamprey talking about how and why he started Adv3nture.

Josh sits down with Adv3nture founder Zane Lamprey. Ad3nture is a brand making adventure gear for thirsty travelers. Ok, what does that even mean? That question might be easier to answer if you knew their founder a bit better and chances are you do! Zane Lamprey is a comedian, actor, editor, producer, and writer for television and movies, but NONE of that takes away his passion for the outdoors and more than anything, travel. We got a chance to sit down to see how a guy who has enough on his plate makes time to get outside. Buckle up for one of our most interesting episodes yet from one of the more unexpected guests on The ReddyYeti Podcast.

Josh sits down with Wuru Wool founder Matt Disney. Wuru Wool is a relatively young function fashion and apparel company that’s been steadily growing its arsenal of high-quality merino wool goods. This isn’t the first time we’ve featured them on The ReddyYeti Podcast and since we last spoke they’ve been seriously upping the ante for what they have to offer. In this catch-up sesh, we dive into the progression of Wuru and the advantages of being a smaller, more nimble company in the face of COVID-19.

Josh sits down with San Diego Hat Co. Managing Director Dan Cuffaro. San Diego Hat Co makes hats and accessories that bridge fashion and functional hats and accessories. Originally started in 1993, they were inspired when the original owners took a trip to Bali, Indonesia. They came in contact with a lot of artisans and handmade products and, after returning stateside they came up with some designs that kickstarted the entire operation. Although they started with only a few hats selling to independent retailers it wasn’t long before the great to offer a ton of new lines in every style you could possibly want.

This podcast episode was originally recorded on February 13, 2017. Since Bradley Mountain is a part of our current giveaway we wanted to bring this episode back from the archives. We've cleaned up the audio a bit and hope that you enjoy the episode with founder Tyler Axtell talking about how and why he started Bradley Mountain.

Josh sits down with Bradley Mountain founder Tyler Axtell. Tyler created his first bag early while attending college; in his spare time, he would make bags and work with his hands as a way to unwind. Now, Bradley Mountain is a lifestyle brand that exists to inspire the creators, makers, and innovators of the world. Their bags and leather goods are made by hand from their home base in sunny San Diego, California. Follow along as Tyler lays out his journey in this week's episode of The ReddyYeti Podcast

Josh sits down with Allett Wallets co-owner Adam Muscat. Allett makes Ultra-Thin Wallets and leather accessories. You may have heard of them already as they happen to be the pioneers of the ultra-thin wallet trend, which they introduced in 1995. Surprisingly enough, Adam and his co-owner and sister, Bridget Muscat got their entrepreneurial spirit from being involved in their parent’s pasta manufacturing business. They grew up helping out making organic noodles, going to trade shows, and sitting in on business meetings helping spark their passion for business. So, how does one go from pasta to wallets? It wouldn't be until a fateful plane ride that Adam and his father would find themselves sitting next to the original founders of Allett Wallets. One thing led to another and three months later they bought Allett and have built it since to the leather carry good titan it’s slowly rising to be.

Josh sits down with Ferrum Forge Knife Works co-founder Elliot Willamson. Ferrum Forge is a relatively young knife manufacturer that was started from the humble beginnings of Elliot's garage. Elliot was always drawn towards knives and for most of his life was considered the goto ‘knife guy’ when someone needed a sharp edge. After graduating from UCSC, recently buying a house in 2009, he found himself with way more space and way more free time. With a garage at his disposal, he made his first knife, and over the next decade, his operation morphed into a little company that best fits the overall market for knives. It’s funny how a little free time can turn into a lifelong career just like that.

Josh sits down with nCamp Gear co-founder Dan Cuffaro. nCamp Gear makes outdoor goods focused on compact gear that elevates their experience to have the best possible time in the great outdoors. Interestingly enough, Dan began nCamp as part of his educational vocation. His journey began in industrial design as a product developer and after years of experience, his wealth of knowledge led him to move on to higher education. He felt that part of his responsibility as a professor of product development is to remain a practitioner and, with entrepreneurship being important to him in his teaching, nCamp Gear became a project that bloomed and grew into quite a substantial organization.

Josh sits down with Montem Outdoor Gear co-founder Joseph Passalacqua. Montem creates gear that was crafted with all the best parts of your favorite gear without any of the downsides and at a fraction of the cost. Although Passalacqua was born and raised in NYC he still was able to keep his passion for the outdoors alive especially after being introduced to his partner and fellow hiking fanatic, Kevin Urrutia. It wasn’t long after that the two took a step back to look at the state of affair of outdoor gear in the market. After testing critically and physically testing various brands, they took note of the things they liked, the things they didn’t like and started crafting their first product, Ultra Strong Trekking Poles. Since then, they’ve added quite an impressive array of products all with the mindset of pushing the envelope on gear quality set at a competitive price point. Join us as we discuss the past present and future of Montem Outdoor Gear!

Josh sits down with Survivor Filter founder Mark Zakaib. Survivor Filter is a water filtration manufacturer dedicated to building solutions to access to clean water in any outdoor, emergency, or travel situation. Surprisingly enough, Mark doesn't come from a business background. Before starting Survivor Filter his career was rooted in academia and found himself bouncing around the world of global affairs. While musing to be more active in peacekeeping, it became clear that water scarcity is the biggest crisis that no one talks about in the context of climate change. With this new spark and direction, he decided to focus his efforts on providing a way for people to have access to clean drinking water leading up to the start of Survivor Filter.

Josh sits down with Lumos Helmet co-founder Eu-wen Ding. Lumos is a Singapore based company that makes helmets with built-in lights and LEDs to keep you illuminated while riding. As biking becomes more and more popular within cities, sharing the road with cars becomes more and more treacherous and Lumos Helmets’ response to this is making sure everyone on the road has proper visibility. Lumos Helmet functions similarly as a car in this way; with front and rear lights, controllable turn signals, and the rear light even lights up when you slow down. The design of the world’s first smart bike helmet is truly a no brainer but, where did the idea come from and how did this thing get developed? Stay tuned and find out!

Josh sits down with Solo Stove CEO John Merris. Solo Stove is a lifestyle company that focuses on high-quality products that make life a little easier. They make stoves and fire pits perfect for anything from backyard living to camping (on any scale). Solo Stove started off as a single, simple and unique cooking stove and over the years slowly built out an arsenal of stoves for anyone looking to get a fire going under almost any circumstance. There’s nothing like relaxing and warming your bones in front of a fire and that’s something that Solo Stove has dedicated themselves to sharing with the world.

Josh sits down with Böker CEO Carsten Felix. Böker is a 300 year old blade manufacturer founded on history, passion, and tradition. Based in ‘The City of Blades’ they are the largest manufacturer for sporting and outdoor knives in europe. It’s rare that we have companies on here that are this old but there’s something to be said for those that stand the test of time, especially with so many competitors rising after its initial inception.

This podcast episode was originally recorded on Dec 31st, 2018. Since Outdoor Vitals is a part of our current giveaway we wanted to bring this episode back from the archives. We've cleaned up the audio a bit and hope that you enjoy the episode with founder Tayson Whittaker talking about his journey in building Outdoor Vitals.

Josh sits down with Outdoor Vitals founder Tayson Whittaker. Outdoor Vitals is a company making premium ultralight backpacking gear with the goal of becoming the next great gear company for the next generation. In a lot of different ways, buying one product is better than two; and buying one ultra light product that will outlive and performs other products is a home run. That is Outdoor Vitals philosophy and, although Outdoor Vitals is a young company, Whittaker’s passion for entrepreneurship and the outdoors have lit a fire to build a company like Outdoor Vitals long before it’s launch. With all that in mind, it’s not quite surprising to hear that he launched Outdoor Vitals so quickly after graduating college, and even less surprising at how quickly they’ve grown. We’re thrilled to join Whittaker as he takes a long the journey of Outdoor Vitals beginnings to where things are headed with this outdoor powerhouse into the future.

Josh sits down with Loctote & Litelok founders Don Halpern (Loctote) and Neil Barron (Litelok). This week’s episode features two brands; Loctote makes extremely secure bags with a built in lock and Litelok makes premium lightweight bike locks. In the wake of success, Loctote reached out to Litelok to create a partnership to break into the North American market. While each brand has a unique story and in the wake of a global economy interrupted, it seems these two brands are adapting. After all, a rising tide raises all ships.

Josh sits down with The Nue Co. co-founder Charlie Gower. The Nue Co. makes supplements that bridges alternative medicine and proven scientifically backed ingredients. Charlie and his wife and cofounder Jules, began Nue Co. to help improve people’s health whether that’s the health of their gut, skin or sleep. After getting fed up with mediocre synthetic products, he and his wife started to take matters into their own hands to deliver products that will help and heal people with ingredients that won’t harm the earth.

This podcast episode was originally recorded on Sept 4, 2018. Since Two Wheel Gear is a part of our current bike gear giveaway we wanted to bring this episode back from the archives. We've cleaned up the audio a bit and hope that you enjoy the episode with Owner Reid Hemsing talking about his journey in building Two Wheel Gear.

Josh sits down with Two Wheel Gear owner Reid Hemsing. Two Wheel Gear makes bike bags and packs for the everyday commuter. Although Two Wheel Gear, founded by Ken MacLean and Craig Coulombe originally got its start in 1999, Reid Hemsing, owner and president of Two Wheel Gear has successfully brought this rising star of a company into the 21st century. With more and more bike commuters searching for a practical, stylish, functional bag, Two Wheel Gear’s revitalization has sent it soaring but, what comes next, you’ll have to tune in to find out.

This podcast episode was originally recorded on Oct 8, 2018. We've cleaned up the audio a bit and hope that you enjoy the episode with Priority Bicycles CMO/co-founder Connor Swegle talking about his journey in building Priority Bicycles.

Josh sits down with Priority Bicycles CMO/co-founder Connor Swegle. Priority Bicycles was started to make biking simple and low maintenance with their belt drive bicycles. Connor and his fellow co-founder Dave Weiner have known each other since college, their paths staying relatively parallel, only diverging when their careers took them in different directions. Years went by, life happened, their jobs got super stressful, and they found themselves wanting to switch things up. After they both took the plunge to quit jobs they hated, Dave was absolutely fixated on getting back into the bike industry and that was all the inspiration Connor needed to join him. Together they made it a priority to spread the joy of getting on and riding bikes. But, how do you make something like that possible? After taking a step back and looking at the bigger picture, they realized they just needed to take the work aspect out of biking. With that, they created a low maintenance bike that’s great for everyday riders, and set a reasonable price. This entire package hadn’t existed yet...so they made it and Priority Bicycles was born.

Josh sits down with Pale Blue Earth co-founder Tom Bishop. Pale Blue Earth makes USB rechargeable smart batteries. Though they may be a brand new brand, this lean startup is trying to push for a bigger change in their industry and aims to revolutionize how batteries are looked at. Single use batteries have long been something that people have clung to for its simplicity and convenience and that’s exactly what they want to do for rechargeable batteries. So how does one get into the battery biz? Tune in and find out as Tom walks us through how he got into energy entrepreneurship.

Josh sits down with Adv3nture founder Zane Lamprey. Ad3nture is a brand making adventure gear for thirsty travelers. Ok, what does that even mean? That question might be easier to answer if you knew their founder a bit better and chances are you do! Zane Lamprey is a comedian, actor, editor, producer, and writer for television and movies, but NONE of that takes away his passion for the outdoors and more than anything, travel. We got a chance to sit down to see how a guy who has enough on his plate makes time to get outside. Buckle up for one of our most interesting episodes yet from one of the more unexpected guests on The ReddyYeti Podcast.

This podcast episode was originally recorded on August 12th, 2018. With warmer weather right around the corner we wanted to bring this episode back from the archives. We've cleaned up the audio a bit and hope that you enjoy the episode with founder Shawn Huff talking about his journey in building Growlerwerks.

Josh sits down with Growlerwerks co-founder Shawn Huff. There's something about getting outdoors that makes you crave a tasty beer, but when storing freshly poured craft beer in a glass growler, chances are it’s going to lose some of it’s gusto by the time you’re ready to drink it. Growlerwerks is a company saving beer enthusiasts by introducing the the uKeg, a growler designed to perfectly store beer so that it’s freshness is never lost. Having successfully completed one of the most successful Kickstarters to date, raising well over 1.5 million dollars, it’s no wonder such a fantastic product idea has taken off. Not only is Growlerwerks a savior of the beer industry, it’s perfect for outdoors/travel enthusiasts who want to enjoy a fresh beer after a day on the trail or mountain without having to worry about stale, skunked, swill.

This podcast episode was originally recorded on Nov 5th, 2018. Since Buffalo Jackson is a part of our current Adventure Travel giveaway we wanted to bring this episode back from the archives. We've cleaned up the audio a bit and hope that you enjoy the episode with founder Xan Hood talking about his journey in building Buffalo Jackson.

Josh sits down with Buffalo Jackson Trading Co. founder Xan Hood. Buffalo Jackson Trading Co. is a lifestyle brand delivering vintage and outdoors apparel and leather bags and goods. Their mission? Nurturing and cultivating a style that encapsulates man’s yearning to be in nature, while being caged in an urban or suburban setting. This vision of founder Xan Hood’s was originally born while on a men’s retreat, realizing that there was this need and love for all things outdoors, regardless of whether you were fully engaged or not. With that, he also realized the lack of quality and stylish apparel that told this story and supported this instinctual lust for the outdoors and heritage. With Buffalo Jackson gaining so much traction in the last year, it’s no wonder they recently expanded from solely men’s apparel and goods to an exploding women’s line as well. Want to find out more? Well, you’ll just have to tune in to this week's episode.

Josh sits down with Wuru Wool founder Matt Disney. Wuru Wool is a premium merino wool apparel brand that was born while Disney was abroad and happened to stumble upon a merino wool blister prevention project. Really… it was that simple! BUT, the crazy part was how quickly the transition came from finding the hard facts on merino wool superiority, to fabricating a product, and ultimately having enough people hounding him for more and MORE merino apparel (the people know what they want, damn it!). Despite an incredibly simple concept, Matt and his team were able make such a sought after product! Take a seat, tune in, and check out the story behind Wuru Wool.

Josh sits down with Coalition Snow founder Jennifer Gurecki. Coalition Snow is a Ski and Snowboard brand making top quality planks and boards for women. This happens to be Gurecki’s second time on the show and it’s no question that Coalition Snow has been on a serious upswing since we’ve had her on the show. Coalition Snow’s rise upward only gave her more momentum to create her recently launched Sisu Magazine AND a podcast of her own, Juicy Bits, where she captures and unravels women's experiences and captivating thoughts that are sparked on the trail and chairlift. We’re PSYCHED to have her back on the show and to get a chance to catch up with Coalition Snow founder, Jennifer Guereck

Josh sits down with Unit 1 co-founder Juan Garcia Mansilla. Unit 1 makes helmets that have detachable headphones built in, allowing you to listen to music and communicate with your friends on the mountain via their walkie-talkie app. We’ve all been there. You want to ride with the perfect soundtrack but, you’re not thrilled with the song that’s bumping so you have to stop, and shed your snow armor so you can get to your phone/ipod. For Juan Garcia and his co-founders, this wasn’t something you simply ‘deal with’ and after being frustrated and disappointed with some of the solutions on the market they did what everyone says they’re going to do but, no one has the guts to do. Roll up their sleeves, dig deep, and solve a problem that so many other people have experienced. Though they are still a fairly young company we are THRILLED to welcome Unit 1 to the industry and are absolutely enthralled by the story of how they got started. Tune in, you won’t regret it!

Josh sits down with Phoozy co-founder Kevin Conway. Phoozy makes protection for your mobile devices that was designed to withstand just about anything nature can throw at them. Conway and his partner, Josh Inglis started this up so that they could help empower outdoor enthusiasts to use technology to enhance their outdoor experience without having to worry whether or not it’s going to last through extreme cold, keeping it from overheating in the summer, protecting it from impact damage, or even sinking to the bottom of the ocean. “When you’re outside there’s never a good place to put your phone.” Besides being an incredible point, that idea is all Conway needed to get the inspiration to get to work and start building Phoozy and creating one of the best mobile protection options for outdoorsy people.

Josh sits down with Go Sili co-founder Stacey Feeley. Go Sili makes reusable, non-toxic, silicone based products as alternatives to plasticware. They aim to change the way consumers are using various consumer goods specifically in the table top industry. Though this is clearly an incredible win for reducing waste, Feeley and her co-founder Giuliana Schwab originally got their spark of inspiration to start Go Sili to have a non-toxic option for their newborns. This unconventional foray into entrepreneurship has created a movement that is not only helping out the environment, but also making a safer (and a lot of ways more convenient) utensile option that will last you a lifetime.

Josh sits down with FLŌA founder Fergie Miller. FLŌA is an activewear brand that gets its name from the norse word for flow and, it’s something that they try to embody with their base layers. Their designs may look sleek but, are technically driven and function focus, which is no surprise considering founder Fergie Miller, is a long time skier and absolutely dedicated to the sport. Miller, originally got bit by the snow bug after learning to ski while growing up in Japan and continued to travel and join the ski racing world. Jump a few years forward and he has started up a ski camp with a number of locations around the world. You’d think after selling a successfully started global ski camp, he’d be finished and ready to slow down. Nope! This is where FLŌA comes flying in and though they are relatively new they are feverishly ready to dig deep into the outdoor sport industry.

Josh sits down with Green Goo co-founder Jodi Scott. Green goo is a plant-based medicinal body care company. Whether it’s first aid,, skin care, or self-care, Green Goo uses all natural ingredients that are effective and more importantly non-toxic. Jodi and her SisterJen, were both in a medical/health related field. Jen was an herbalist and midwife, Jodi, headed down the pre-med path. Two different approaches to health and medicine, yet they both came to the same conclusion; first aid is extremely complicated and most products out there have many chemicals and different ingredients that aren’t necessarily good for you or the environment. The realization sparked the very beginning of what Green Goo is today and, this, is their journey in starting it.

Josh sits down with TripOutside co-founder Reet Singh. TripOutside is a travel site created for outdoor enthusiasts who want to get outside, but don’t know where to start and make it super easy to book outdoor adventures. As an added bonus, they mindfully focus on excursions that have as little effect on the environment as possible. Having been longtime travel enthusiasts Reet, and his partner Julie, have found themselves being bogged down in the planning process and longed for something easier. It wasn’t long before they found themselves ditching the corporate world to kickstart a rapidly growing travel company!

This podcast episode was originally recorded on Feb 19, 2018. Since 4 FRNT Skis is a part of our current Ski + Snowboard giveaway we wanted to bring this episode back from the archives. We've cleaned up the audio a bit and hope that you enjoy the episode with co-founder Matt Sterbenz talking about his journey in building 4 FRNT Skis.

Josh sits down with 4FRNT founder Matt Sterbenz. 4FRNT skis is a brand that has become iconic within the skiing industry, helping pave the way for freestyle skiing. Having been involved in skiing since high school, Matt Sterbenz has become a prominent figure in helping that transition from the traditional Euro ski racing identity of skiing to a looser ‘freer’ semblance of skiing where style is valued over speed. Join us as we take a look at 4FRNT under a microscope with founder Matt Sterbenz recalling how 4FRNT truly took form, freestyle skiing was created, and Jason Levinthal’s influence on how Matt built 4FRNT.

Josh sits down with Tru Flask co-founder Lad Makinde. Tru Flask is a brand that makes insulated bottles, tumblers, and coolers designed to keep your food or drinks the right temperature for way longer. Tru Flask originally started as co-founder Caleb’s passion project. He grew up outdoors and learned to love it wanting to work in the industry and continue to spread his love for all things outside and, that’s exactly what Tru Flask is really about. This underdog outdoor brand may seem like a behemoth on the outside but, is surprisingly run with a relatively small team! So how exactly did the build it? That’s exactly what we’re going to find out on this episode of the ReddyYeti Podcast

Josh sits down with Onli Travel co-founder David Logan. Onli Travel makes travel bags and systems designed to help you travel lighter and easier. Logan, has always been a huge travel at starting at a fairly young age, backpacking throughout Europe, and became no stranger to living briefly out of a suitcase. During his travels he realized technology evolved to make traveling light much easier. Despite all that, no one was putting out a bag that was perfect for adventure travelers, business travelers, and vacations. Of course, this realization lead him to an idea. If no one was really creating that perfect bag that could fulfill the needs for all these different travelers, why couldn’t he? It turns out he can, and he absolutely did. Tune in as we take a closer look Logan went through to turn his idea in a dynamite product.

This podcast episode was originally recorded on February 19, 2019. Since Untapped is a part of our current giveaway we wanted to bring this episode back from the archives. We've cleaned up the audio a bit and hope that you enjoy the episode with co-founder Ted King talking about his journey in building Untapped.

Josh sits down with UnTapped co-founder Ted King. UnTapped makes maple-based energy products. Though you might not think it, that sweet succulent syrup is actually packed with nutrition containing amino acids, electrolytes, antioxidants, as well as being low glycemic source of energy. But why maple syrup? Before King became the maple guru he is now, he was (and still very much is) a professional bike racer, having ridden in just about every race you can think of. Being the only athlete from New England competing in these races, he would often get greeted to new places with quarts of maple syrup by fans to feed his maple obsession. After being fed up for far too long with the rough effects of energy products on the market, Ted resorted to downing maple syrup and in turn discovering the perfect alternative for the processed products he was used to. Since then, UnTapped has blown up and we’re lucky enough to get a front-row seat to the story behind the syrup.

Josh sits down with California Cowboy founder Drew Clark. California Cowboy makes Innovative versions of short sleeve button downs and apres ski shirts. They exist to help you celebrate the togetherness of being outside and have even built some handy functions into the designs of their apparel that seriously capture that spirit. Clark grew up surfing and skiing quite a bit but, was a lot better at socializing and that’s partially where he originally got the inspiration to launch a brand like California Cowboy. He loved the aesthetic and style of vintage surf and ski, wanted to create a brand and product line that focused on bringing people together to focus on the outdoors. With over 15 years in the apparel industry, it’s no surprise that California Cowboy is already starting to become a household name.

Josh sits down with Caliper Foods co-founder Jeremy Goldstein. Caliper Foods makes an odorless and tasteless cannabinoid powder supplement that can be added to your beverages and meal. Caliper got its start in NYC in 2014 by Jeremy and his co founder Justin Singer. Justin’s Grandmother asked him to get her some type of cannabis product to help her with specific ailments (not exactly your typical origin story). Take a listen, as we dive down how grandmas salvation turned into a monumentally game-changing CBD product.

Josh sits down with MountainFLOW founder Peter Arlein. Though it may not be something you think about frequently, the wax on your skis and snowboards doesn’t last forever and commonly ends up in snowpack, and eventually rivers and lakes. MountainFLOW makes plant-based 100% biodegradable ski and snowboard wax with the aim at creating a less impactful wax. They first launched with an anti-stick backcountry spray to keep snow from caking on your skis but, their eco-wax quickly followed suit. When Arlein got into the ski wax game he knew he wanted to take a sustainable approach but, he wasn’t quite sure what that looked like. In this episode we dive a little deeper into how Peter fine-tuned plant-based wax as an environmentally conscious option and what actually goes into the wax your ironing onto your skis.

Josh sits down with Gilson Snow co-founder Nicholas Gilson. Gilson Snow is a brand that by now you’re likely familiar with. They’ve recently hit their sixth year. That’s six years of growth, building, and a whole lotta shredding (not to mention bringing their soft edge tech to the ski-verse). We’re thrilled to have watched Gilson grow and are honored to have Nick Gilson back on the show for a catch up and a bit of a reflection since we last had a chance to chat!

This podcast episode was originally recorded on Sept 29, 2017. Since Gilson Snow is a part of our current Ski + Snowboard giveaway we wanted to bring this episode back from the archives. We've cleaned up the audio a bit and hope that you enjoy the episode with Founder Nick Gilson talking about his journey in building Gilson Snow.

Josh sits down with Gilson Snow co-founder Nick Gilson. Nick Gilson came up with his first prototype snowboard when he was 14-years-old but, it wouldn’t be until about a decade later, in Nashville of all places, that his journey to creating the fastest growing snowboard company would truly begin. Gilson has grown from it’s humble beginnings of being ran out of a functional donkey stable and offering snowboards to creating arguably one of the most revolutionary shapes for skis and snowboards of recent years. In this episode of the ReddyYeti Podcast Nick, walks us through the ups, down, and all-arounds of what he and his team have gone through to build this huge up-and-coming company.

Josh sits down with Neverquit Apparel founder Leo Chen. Neverquit Apparel are the makers of the most comfortable socks that are designed to last. In a lot of ways Leo didn’t find the sock business, the sock business found him. Neverquit was born out of necessity when Chen found himself searching for the most comfortable socks to remedy having to put up with horrible uncomfortable shoes. It’s safe to say, his search wasn’t exactly fruitful, and with that he took up the prerogative to fill that gap in the sock world and create the perfect sock.

Josh sits down with Standard Luggage founder Ryan Chong. Standard Luggage is a travel gear brand that makes ultimate travel gear designed to answer all your typical travel issues (aka no more exploding packs and luggage) In 2014 Ryan spent a good bit of time traveling throughout Asia. Only armed with a hiking backpack, he made due with lugging his belongings from hostel to hostel but had to deal with his pack constantly feeling like it was bursting at the seams. If he needs something from his pack, he essentially had to unpack everything and repack it up just to find the item he was looking for-- a bit of a rough experience logistics wise. Fast forward two years later, Canada starts charging checked bag fees. That was the final straw. He needed something that he could use as a sufficient carry-on and he needed it NOW. His solution?... A backpack specifically designed for air travel, to bypass checked bag fees and keep all of your belongings easily accessible. Now you can save your cash for souvenirs (or, I don’t know, maybe another couple cocktails on the plane).

Josh sits down with Allett Wallets co-owner Adam Muscat. Allett makes Ultra Thin Wallets and leather accessories. You may have heard of them already as they happen be the pioneers of the ultra thin wallet trend, which they introduced in 1995. Surprisingly enough, Adam and his co-owner and sister, Bridget Muscat got their entrepreneurial spirit from being involved in their parents pasta manufacturing business. They grew up helping out out making organic noodles, going to trade shows, and sitting in on business meetings helping spark their passion for business. So, how does one go from pasta to wallets? It wouldn't be until a fateful plane ride that Adam and his father would find themselves sitting next to the original founders of Allett Wallets. One thing led to another and three months later they bought Allett and have building it since to the leather carry good titan it’s slowly rising to be.

Josh sits down with Ridgemont Outfitters co-founder Stacy Lowery. Outdoor lifestyle footwear and accessories brand that’s inspired by action sports. Lowery’s experience in the outdoor sport industry has been quite evolutionary, starting as a skater and designer and increasingly getting more into the outdoorsy side of action sports. After gathering gear for a trip abroad, he found that the options on the market weren’t exactly what he was looking for and, with that in mind, he got to work designing something closer to what he was looking for. It wasn’t long until he found the perfect mix of style and functionality to spark what would snowball into Ridgemont Outfitters.

This podcast episode was originally recorded on Sept 4, 2018. Since Two Wheel Gear is a part of our current bike gear giveaway we wanted to bring this episode back from the archives. We've cleaned up the audio a bit and hope that you enjoy the episode with Owner Reid Hemsing talking about his journey in building Two Wheel Gear.

Josh sits down with Two Wheel Gear owner Reid Hemsing. Two Wheel Gear makes bike bags and packs for the everyday commuter. Although Two Wheel Gear, founded by Ken MacLean and Craig Coulombe originally got its start in 1999, Reid Hemsing, owner and president of Two Wheel Gear has successfully brought this rising star of a company into the 21st century. With more and more bike commuters searching for a practical, stylish, functional bag, Two Wheel Gear’s revitalization has sent it soaring but, what comes next, you’ll have to tune in to find out.

Josh sits down with NW Alpine brand manager Cameron Larson. NW Alpine makes technical apparel for women and men climbers, mountaineers, and anyone in an alpine environment. Their products are not only of the highest technical quality but are made responsibly, and they pay a living responsible wage to all their employees. Infact, they’re one of the few brands that’s focusing on making gear IN house and in the US. Longtime climber and NW Alpine founder, Bill Amos created NW Alpine during the 2008 recession after becoming absolutely fed up with the state of the outdoor apparel industry. Climbing heritage brands were producing great things but geared towards lifestyle, losing a lot of unique features that were being robbed from climbers (just fashionable enough to sell on a rack at a retail store). It’s not everyday that you find a climbing brand that got its start due to the ripple effects of a financial recession, so we’re thrilled at the chance to dig deep into the fine details of how NW Alpine got started and snowballed into this climbing apparel behemoth

Josh sits down with Priority Bicycles CMO/co-founder Connor Swegle. Priority Bicycles was started to make biking simple and low maintenance with their belt drive bicycles. Connor and his fellow co-founder Dave Weiner have known each other since college, their paths staying relatively parallel, only diverging when their careers took them in different directions. Years went by, life happened, their jobs got super stressful, and they found themselves wanting to switch things up. After they both took the plunge to quit jobs they hated, Dave was absolutely fixated on getting back into the bike industry and that was all the inspiration Connor needed to join him. Together they made it a priority to spread the joy of getting on and riding bikes. But, how do you make something like that possible? After taking a step back and looking at the bigger picture, they realized they just needed to take the work aspect out of biking. With that, they created a low maintenance bike that’s great for everyday riders, and set a reasonable price. This entire package hadn’t existed yet...so they made it and Priority Bicycles was born.

Josh sits down with Zoic founder Paul Wyandt. Zoic is a relaxed fit cycling clothing company that mainly focuses on mountain bike clothing providing loose-fit, technical performance clothing for anyone who wants to be comfy on the bike, and not wear spandex for cycling. After growing for several years and successful of creating this comfy-fit category of bike clothing, Paul came in and started working with Zoic and a sister brand to keep them alive and thriving. Eventually he saw an opportunity to fully take the helm of the operation and is now aiming to take this brand to another level.

Josh sits down with STAG Rack co-founder Joey Bridges. STAG Rack makes removable roof racks for your car to carry your skis, bike, and/or snowboard to wherever the adventure takes you. You may have heard of STAG rack before from a previous interview with co-founder Levi Lewandowski, where we got a chance to get a better look at how the idea for STAG Rack came about. This time around, Joey is stepping up to give us an update and some improvements made to their initial design. Join us as we sit down and dissect where STAG Rack is now and where they’re headed into the future!

Josh sits down with ABLE CBD co-founders Krista Treid & Bill Ekeler. Able is a CBD vertically integrated CBD and hemp organization making products meant to relieve stress, inflammation, help with sleep and improve your overall quality of life. Krista and BIll built this budding CBD as a differentiator in the hemp industry by being a vertically driven company that is involved from the farming of hemp to their own health products, including the actual legislation involved in growing and producing hemp based products. Bill and Krista originally got started by looking at this for a wellness option to help improve the quality of life for close friends and family members, though the didn’t expect to become one of the Leading CBD companies in the industry. We’re psyched to get the chance to sit down and discuss how ABLE has helped set the stage of where the CBD industry is heading and what’s in store for the bright future of this company.

This podcast episode was originally recorded on August 21, 2017. Since Butora is a part of our current climbing giveaway we wanted to bring this episode back from the archives. We've cleaned up the audio a bit and hope that you enjoy the episode with co-owner Bradley Hilbert talking about how and why he started Butora.

Josh sits down with Butora Co-Owner Bradley Hilbert. Bradley was bitten by the travel bug long before he was bitten by the climbing bug once he moved to South Korea. It would be halfway around the world when he would meet up with his partners and the founder of what is now known as Butora. In this episode of the ReddyYeti Podcast we follow along as Brad shares his journey with us and gives us a play-by-play of one of the most revolutionary and comfortable climbing shoes we’ve seen in awhile.

Josh sits down with Rhino Skin Solutions founder Justin Brown. Rhino Skin Solutions makes functional skin care products for athletes including skin repair, muscle and joint recovery, small wound care, hydrating spray, and antiperspirant for hands and feet. Brown is a long time rock climber and is extremely passionate about the sport. He’s been lucky enough to watch the sport evolve and grow over the years, especially the performance aspect. It’s no surprise that shredding your skin comes with the territory of climbing and while there were a couple products he had his eye on, the price and quality just wasn’t what he wanted and, with a little encouragement from the climbing community, he got to work batching his own. It wasn’t long before his fellow climbers were coming to him for skin care products that blew his competitors out of the water for half the price.

Josh sits down with Gnarly Nutrition founder Eli Kerr & CPO Shannon O’Grady. Gnarly makes sports nutrition that focuses on making natural, effective products that taste delicious (and they’ve pull it off in spades). Gnarly was originally created with the goal of creating clean, natural supplements that focus on providing everything you need to elevate your performance without sacrificing taste. Though there are plenty of supplement options out there, few truly hold true to these values, which gave Eli the extra push to develop Gnarly Nutrition. With an array of supplements to help you out pre, during and post-exercise, Gnarly is trying to bridge the gap between functionality and taste of their supplements to create natural products that people look forward to using.

Josh sits down with Megalith Climbing founder Ben Browning. Megalith Climbing makes climbing holds AND customizable panels so you can turn your home, office, or even home-office into a climbing gym with their classy designs. Browning, originally grew up in Washington and while he has always had a fiery entrepreneurial spirit and passion for the outdoors, it wasn’t until he made the move from Washington to Utah that he got seriously got into the climbing scene. Noticing some barriers with getting into the sport, he wanted to create a way for people to easily bypass those barriers, whether it was not being able to afford a monthly pass or having the time to practice. What better way to make climbing more accessible than turning your abode into a gym? With his extensive background in engineering, coming up with a design for something that’s easily installable, decorative, simple, and with clean look wasn’t difficult at all. For many climbers, a well made and installed climbing wall can be considered art. Megalith is what happens when the lines of art, passion, and fitness become blurred in the best way possible.

This podcast episode was originally recorded on Oct 4, 2016. Since Weigh My Rack is a part of our current climbing gear giveaway we wanted to bring this episode back from the archives. We've cleaned up the audio a bit and hope that you enjoy the episode with co-founders Allison Dennis & Andreas Unterschuetz talking about how and why they started Weigh My Rack.

Josh sits down with Alison Dennis and Andreas Unterschuetz to talk about their website Weigh My Rack. Weigh My Rack is website where you can compare climbing gear to help climbers find the exact gear that they are looking for by providing specs, reviews, and the history and evolution of various brands. By laying out all the options that are on the market, Weigh My Rack helps its users find gear based off specific needs and preferences with just a few clicks. After Alison and Andreas got fed up with their corporate jobs they decided to hit the road and fully committed to building this invaluable tool to help climbers find the gear they’re looking for. Now they travel and adventure while building their business and helping to remove the stress of gear hunting

Josh sits down with Hiker Hunger co-founder Emily Vincunas. Hiker Hunger is a small, Boston-based, outdoor company making hiking gear for hikers and made by hikers. After graduating from college Vincunas, and her co-founder Rory McGonigle didn’t know what they wanted to do career-wise, so they did what any other outdoorsy person would do...they went hiking! On their hikes, they’d spend time reflecting, and it would be on one of these very hikes that they’d decided to start their first business venture, creating a subscription-based service that allows people to order/create care packages to send to thru-hikers on the trail (including healthy eating options). After a year of slaving away, they ended up shifting their focus on creating products. The more they hiked, the more they figured out what they liked and what they didn’t like. So what prompted such an abrupt change in their business model? You’ll have to tune in to find out!

Josh sits down with Lever Gear founder Mike Scully. Lever Gear makes small everyday carry tools will make you prepared in your everyday life to tackle whatever problems might pop up. Their flagship product is a credit card-sized multi-tool with 40 different functions on it that even has a money clip attachment. Scully had always been interested in developing products throughout his 15 years as a product consultant in San Francisco. He’s helped a lot of companies but, always had the desire to make his own products, and eventually came up with a simple idea for a smart tool with a TON of uses. Sometimes you just get the feeling that something is ‘right,’ and Scully took that feeling and let it carry him to success. Since then Lever Gear has developed a couple more products with many more on the way to help people in their daily lives!

Josh sits down with Swayy Hammocks founder Seth Hill. Swayy Hammocks makes insulated hammocks designed to conquer a serious issue in the hammock camping community, CBS, better known as Cold Butt Syndrome. If you’ve ever slept in a hammock, chances are you’ve experienced this and have fought to prevent this and luckily Swayy has found the perfect solution. Instead of having to lug around a sleeping bag, hammock, straps, pod, and a ton of other gear, Swayy has developed an all-in-one sleep system that does it all so when you get inside and snuggle up in the great outdoors you won’t have to deal with that nasty CBS… So how did Hill develop this game-breaking idea? You’ll just have to tune in to find out!

Josh sits down with HandyShower founder Zdzisław Iwanejko and Zuzanna Iwanejko. HandyShower is a 3-in-1 portable, efficient, and lightweight personal hygiene device designed with water conservation in mind. Did you know that ⅙ of humankind do not have access to running water and basic sanitation? HandyShower was created for the very reason of tackling this issue while offering a product that is designed to be more effective at conserving water. Zdzisław, is an engineer specializing in fiber optic sensors originally created the first prototype of what we now know as HandyShower, as a means to make washing your car easier however, it wasn’t until Zuzanna got involved and help shape the scope of HandyShower and the good it can (and does!) provide the world. We are absolutely head over heels with HandyShower and are expecting great things from this rising company!

Josh sits down with Roofnest founder Tim Nickles. Roofnest is a brand offering affordable and extremely spacious rooftop tents which are an improvement on the traditional method of car camping. They’re hardshell tent so they collapsable to be compact but expand to become basically, a bedroom on your car. Nickles developed this idea back in 2016 when he wanted to make his own camper. He wanted to get a rooftop tent but, were hard to get and expensive. Having dabbled in selling things in bulk from Chinese producers, he started looking for Asian manufacturers for rooftop tents, but wasn’t satisfied with his options. Although he never planned to start a business, he decided to make his own and make drastic improvements, and as things started to develop in such a positive life, so did Roofnest.

Josh sits down with DUER founder Gary Lenett. DUER makes pants with the perfect mix of fashion and technical, designed to perform in active settings and have you looking good while doing what you’re doing. Lenett is no stranger from the fashion game, having over 33 years in the industry. Starting in the early 1990’s, Gary was in business with just about every major jean pant-player in the world but, after a while, the fashion side of the industry felt like a rerun and he lost his passion. Ready to wind down and downsize his life, he ended up trading in his car and started biking but couldn't find anything to wear if he had a meeting. He wanted to live simply and he wanted to have clothes to wear that fit his new lifestyle, so he got to work. It was his first time getting involved in outdoors lifestyle and, while DUER started small in Vancouver they now reach 50 different countries.

This podcast episode was originally recorded on January 16, 2018. Since DMOS Collective is a part of our current camping gear giveaway we wanted to bring this episode back from the archives. We've cleaned up the audio a bit and hope that you enjoy the episode with founder Susan Pieper talking about how and why she started DMOS Collective.

Josh sits down with DMOS Collective founder Susan Pieper. Though Susan Pieper always had a strong hold on the outdoor industry, she only delved into entrepreneurship after she retired from her adventures at sea in exchange for a quite different life in the mountains of Wyoming. From there she quickly took focus on a bit of a different adventure, fixing the issue of unreliable and seemingly disposable tools that are currently flooding the market. After 2 successful kickstarters, DMOS now has a steadily growing quiver of ultra sturdy tools that can reliably stand the test of time and can be used in a myriad of situations and there’s no sign of slowing down anytime soon. Tune in for this week's episode and see what’s on the horizon for the company that is quickly becoming a goto for backcountry junkies.

This podcast episode was originally recorded on Jul 29, 2016. Since Hummingbird hammocks is a part of our current camping gear giveaway we wanted to bring this episode back from the archives. We've cleaned up the audio a bit and hope that you enjoy the episode with founder Chris Loidolt talking about how and why he started hummingbird hammocks.

From The ReddyYeti AIn this episode, Josh interviews Chris Loidolt, founder of Hummingbird Hammocks, which currently holds the unofficial title of the lightest and most compact hammock on the market. Chris utilizes his experience as a retired professional Skydiver and parachute rigger to build hammocks from Parachute Industry Association certified parachutes. After amazing success from his Kickstarter campaign Chris and Hummingbird Hammocks press on, constantly evolving to minimize size and weight, while maximizing strength comfort

Josh sits down with Trailtopia founder Vincent Robichaud. Trailtopia is a brand that makes delicious pre-packaged backpacking and hiking food in convenient packaging to make things a little simpler. Vince has been a longtime backpacker and hiker, however, for all his experience he’s had trouble finding backpacking meals that left him satisfied so he started making his own food. After one momentous camping trip in 2013, his fellow backpackers convinced him to start packaging and selling his food and the rest is history. We’re psyched to get the chance to dive into this culinary creation and pick apart where it’s headed.

Josh sits down with Xero Shoes co-founder Steven Sashen. Xero Shoes are designed to let your feet do what’s natural. They let you have the right combination of protection and ground feel granting more agility and connection to where you step. Steven initially got this nuanced approach for shoe design in 2009 while getting back into sprinting after a 30-year break. He was getting injured quite often and when asking a friend who happened to be a world champion runner for advice he told him to take off his shoes to see if he could learn anything about his form. What he learned was why he was getting an injury and how to stop this from happening. He realized that his issue was a form problem that he couldn’t tell he had when he was wearing shoes and wasn’t able to feel the ground. After experimenting more with running barefoot his injuries went away, he got faster and started to see some serious improvements. Having has such a positive natural movement experience, he started making some shoes for himself, then for his friends, and then for his friends. It wasn’t long before he found himself at the head of a rapidly growing footwear phenomenon we now know as Xero Shoes.

Josh sits down with Ombraz Sunglasses co-founders Nikolai Paloni and Jensen Brehm. Ombraz Sunglasses is the first pair of armless sunglasses that has ever been on the market. By eliminating the sidearms of your typical pair of sunglasses and replacing with an adjustable cord, Ombraz, sunglasses offer a sturdier, more comfy, and uniquely stylish change to your everyday eyewear. Jensen came up with the first prototype while traveling through India. Someone had unfortunately sat on his sunglasses breaking off the arms and, as a solution, he tied a piece of twine to the hinges. His solution worked so well, it prompted him to replace the twine with a leather cord. After Nikolai saw the sunglasses and was instantly wow’ed by how well they work. It wasn’t long before Jense and Nikolai got to work creating a truly new, functional, and stylish design of sunglasses, giving birth to Ombraz.

Josh sits down with Flying Squirrel Outfitters founder Brian Carraway. Flying Squirrel Outfitters makes sustainable made hammocks and bags and, with plans of seriously expanding their product list. Although you may have heard Brian’s story before on a previous episode of The ReddyYeti Podcast, a lot has happened since then and we are lucky enough to sit down with Carraway to get the full scoop. With more and more single-use plastic being pumped in our ecosystem, Flying Squirrel Outfitters is stepping up to take a stand and combat this detrimental issue, starting with their line of super compactable and lightweight reusable bags. It’s no secret that plastic bags are a serious player in our plastic problem and Flying Squirrel is taking a big step in fighting back for the planet.

Josh sits down with Drew & Matt and reflect on their time spending the winter in Vermont. It’s been quite the ride in Vermont but all good things must come to an end. Though our first video series was a grand success it certainly won’t be our last! Join us as we touch base on some of our favorite mountains, ski areas, and touring areas!

Josh sits down with TrailFork co-founder Lillian Hoodes. TrailFork makes vegan and vegetarian dehydrated backcountry meals, packaged in 100% compostable containers. TrailFork originally starting as a meal box company, that would help you put together your own customizable backcountry meals based on your trip info, dietary preferences, and weight and send all the dehydrated food supplies directly to you. TrailFork quickly took their most successful recipes combos and added them to their store for anyone to grab and enjoy. Hoodes started making her own meals in 2013 after not finding exactly what she was looking for from the backcountry meals on the market however, it wouldn’t be until 2017 when she seriously started to get the ball rolling. After deciding to take the plunge she dropped her teaching gig, moved from California to Colorado, and leaned headfirst into TrailFork. Now, TrailFork is delivering delicious and nutritious vegan and vegetarian meals with an ever-increasing menu that’s filling the bellies of countless happy hikers.

Josh sits down with Terracea co-founder Eric Hui. Terracea is an urban-to-outdoors technical outerwear company focused on making ski and snowboard apparel that’s wearable everyday use. Though Terracea is now based in Boston, Hui originally moved to the North East from California which was a pretty big factor to set up the beginnings of Terracea. As one could imagine, California and the North East aren’t exactly twins in terms of climate and armed with just a snowboard jacket, Hui soon found himself looking for something more to survive the wind and wet of the Ice Coast. That need for a more wearable piece of outerwear that maintains an Urban Aesthetic without ditching the technical features of a ski/snowboard jacket(powder skirt, removable hood, etc.) was enough for Hui and his fellow co-founder Brian Kurland to get to work designing a jacket that gives you the best of both worlds. Terracea is here to close the gap between the Urban and Outdoor world and have you ready to take on whatever elements Mother Nature throws at you.

Josh sits down with Parlor co-founder Mark Wallace. Parlor is the largest ski manufacturer in New England. Parlor is New England's largest ski manufacturer, building high quality, custom laminate construction skis (essentially a race skis) with an all mountain feel. Wallace has always been a long time skier, having raced in high school, college, and beyond, however, it wasn’t after he hung up his racing career to go down a path of construction (restaurant construction, that is) that he would find himself being pulled back into the ski world. After talks with his co-founders Pete Endres and Jason Epstein it wasn't long until he was convinced to jump in and they got to work. Interestingly enough, they chose Boston to set up shop. At first glance, you’d think being close to a mountain would be the optimal locale however, by being based in the city they have access to a lot of the customer base. Customers, who are looking for that piece of ski culture and don’t have the luxury of a mountain in their backyard. Being Boston based also offers a lot of resources that they wouldn’t have if they moved away from the city. Parlor proves that the love for skiing stays even after you travel away from the mountains.

Josh sits down with Overeasy co-founder Eva Shaw. Overeasy is the proud makers of the HoodE, a pioneering form of headwear that acts as a removable hood and delivers a highly functional solution to keeping warm without sacrificing style. Like many innovative outerwear accessories, Overeasy was founded out of necessity, when Vermont native and ski racer, Eva Shaw became frustrated by what she had to wear to stay warm. She ultimately wanted gear that she could express herself with but perform at a high level. For those familiar with wearing a hood while skiing or snowboarding, this becomes a huge limiting factor in range of mobility. Since the HoodE is a detachable hood, you don’t experience the same limitation that you might find on your jacket. What’s even more refreshing is how many styles and fabric options are available to fit your vibe. There’s no question that the HoodE is going to popup like wildfire on the mountain and we’re psyched to see what else Shaw and the Overeasy team will come up with next!

Josh sits down with SidelineSwap founding team member Kevin Guiltinan. SidelineSwap is a Peer to peer marketplace for sporting goods, connecting athletes all over the world to buy and sell equipment online. SidelineSwap, founding team member Brendan Candon and Anthony Piazza have been longtime athletes so, it’s safe to say they’ve gone through their fair share of gear. After finishing up his collegiate athletic career and hunger for new gear Candon found himself bogged down by the cost of new sports equipment and decided to give Piazza a call to see if he had any second hand gear to spare. It was that transaction that helped spark the idea of SidelineSwap. Since that fateful day, this Boston-based company has exploded gaining with more and more users joining up. Tune in to find out how the SidelineSwap team built up their company and what’s on the horizon for this bustling business.

Josh sits down with Greenbelly Meals founder Chris Cage. Greenbelly Meals makes delicious super nutrient dense stoveless backpacking meals. Cage dove headfirst into the backcountry meal game after stepping away from his stable accountant job to travel the world, starting with Asia and, shortly after, biking across New Zealand from coast to coast. His ultimate goal? To hike the entirety of the Appalachian Trail, which he did (like a boss). With all his travel and after tons of calories spent, it would be on that very excursion that he came up with the idea of a simple, easy, calorie-efficient meal. The time between his resupply points for food was 3-6 days apart so he was looking for low weight calorie dense meal and it didn’t take long for him to commit to fill his own needs. As soon as he got back to civilization he got to work and it wasn’t long until Greenbelly was filling the stomachs of happy hikers.

Josh sits down with Renoun Skis founder Cyrus Schenck. Renoun Skis is a high end-high, high-tech ski company with a one-of-a-kind technology that allows their skis to feel stiffer as you increase your speed. The key to this incredibly innovative technology? Their trademarked HDT or Hyper Dampening Technology which involves using what’s known as a non-newtonian material inlayed into each ski they make. This is something that has NEVER been done in ski construction world so, it’s safe to say this new tech is fairly groundbreaking. Josh had a chance to sit down with Cyrus to get the full scoop on how he decided to deviate from the classic ski building recipe and take a hard left turn with his approach to manufacturing skis.

Josh sits down with 14th Star Brewing co-founder Steve Gagner. 14th Star Brewing is a brewery is a Veteran owned craft brery in Northern Vermont that, not only dishes out world class beer but, also puts an incredible effort behind philanthropic efforts to give back to both their community and veteran community. Gagner, and his co-founder, Matt Kehaya began this project shortly after coming back from Afghanastan in 2012 and it’s been growing like wild fire ever since. While they’ve taken huge strides in the past few years their goal has stayed the same; to create something that allowed them to be creative and through the sale of their product, to be able to do something to improve their community. Having just expanded to the New York market, it’s safe to say that they’re showing no signs of stopping anytime soon.

Josh sits down with Carv co-founder Jamie Grant. Carl is a digital ski coach that uses both hardware and software to track your form, skiing habits, and helps to correct them to give you better skiing form. By inserting the Carv footbed into your boot, data is sent directly to their app to delivery you real-time analysis so you get feedback as your skiing to help with your form. This UK based company first got its start while Grant was getting his Ph.D. in Financial Economics and looking at how machine learning could be applied to financial markets. This spark of excitement prompted Grant to apply this technology to real-world data; and with his love for skiing, it wasn’t long until he found a way to combine the two, creating the spark that started Carv. With more and more technologically advancing being brought to the outdoor sport world we are extraordinarily interested in how this could shape the future of skiing and snowboarding. Join us as we dive down this digital rabbit hole.

Josh sits down with Wild Zora co-founder Zora Tabin. Wild Zora is a paleo snack and meal brand that supports people who live a healthy lifestyle have clean food on the go! There’s truly no planning for a spark of innovation and the same can be held true for Zora’s paleo meals. After being dissatisfied with the sweet snack bar options that left you hungry after a half hour, she decided to make her own savory take on backcountry snacks. By combining quality meat with organic veggies Zora slowly perfected her tasty treats and meals into what Wild Zora has become today

Josh sits down with UnTapped co-founder Ted King. UnTapped makes maple-based energy products. Though you might not think it, that sweet succulent syrup is actually packed with nutrition containing amino acids, electrolytes, antioxidants, as well as being low glycemic source of energy. But why maple syrup? Before King became the maple guru he is now, he was (and still very much is) a professional bike racer, having ridden in just about every race you can think of. Being the only athlete from New England competing in these races, he would often get greeted to new places with quarts of maple syrup by fans to feed his maple obsession. After being fed up for far too long with the rough effects of energy products on the market, Ted resorted to downing maple syrup and in turn discovering the perfect alternative for the processed products he was used to. Since then, UnTapped has blown up and we’re lucky enough to get a front-row seat to the story behind the syrup.

Josh sits down with Livsn Designs founder Andrew Gibbs-Dabney. Livsn Designs is an outdoor clothing company dedicated to making durable goods for people who want to own less, experience more, and spend more time outside. It’s no secret that there is a ton of waste coming from the apparel industry which is why Andrew is so dead set on going against the tide of mass-produced cheap goods. Having a ton of experience in the outdoor apparel industry, Andrew cut his teeth getting his start in the warehouse of an outdoor apparel company and slowly working his way up to become CEO, gaining knowledge with every step of the way. It’s no wonder Livsn Designs has been rapidly on the up and up and we’re psyched to see what comes next!

Josh sits down with Hemp Daddy’s Therapeutics co-founder Caleb Simpson. Hemp Daddy’s Therapeutics makes CBD or Cannabidiol oil, transdermal cream, and capsules that offer a wide range of both mental and physical health benefits to help with inflammation, depression, anxiety, pain, and a number of other ailments. We’re no strangers to Caleb as he was a founder of Bearded Brothers, one of our earliest brand that we worked with so naturally, we had to find out the motivation for stepping away from bearded brothers and jumping into a completely new endeavor. With more and more studies and acknowledgment of the health benefits of CBD we are beyond interested in its effects and development, especially since Simpson's motivation to start this budding business (no pun intended) came from witnessing the pain relieving and anti-inflammatory effects of CBD first hand.

Josh sits down with Switch Designs founder James Poss. Switch Designs is a brand dedicated to innovating the outdoor luggage and bag space, specifically with their one of a kind boot bag. It’s a rare thing indeed to get excited about boot bags but, wish Switch’s one-of-a-kind (and we really mean there’s never been anything like it) your bag can transform into a backpack to a tote with an extremely and effortlessly simple buckle system. Poss is a long time skier and self-taught design, his first design being a pair of gloves that ended up on top-level skiers. Though that first pair of gloves was merely a high school project, that was enough to stoke passion within him to follow through with building his experience. The inspiration for reinventing the everyday ski bag was simple: He found it ridiculous that no one has designed a updated boot bag since boots are an absolute necessity. From there it was just rolling up his sleeves, getting to work, and after a long prototyping phase Poss and the rest of the Switch Designs team came up with a significantly more flexible and functional bag that looks incredible.

Josh sits down with Cor Surf founder Andy Gosset. Cor Surf is a brand making surf and paddleboard accessories for the core surfer, including board racks, bike trailers, and bags and backpacks. Cor Surf got its humble beginnings when Gosset made a surfboard rack as a better way to store his board. It wasn’t long before he started getting some seriously positive feedback on his rack that he began Cor Surf and launched his first product. Since that first rack Cor Surf has created a ton of other often overlooked accessories to make it way easier to store and transport Surf and SUP boards. Join us as we get a closer look at Cor Surf from the very voice of its founder.

Josh sits down with Evolved Motion founder Emily Schromm. Evolved Motion makes carry goods with an emphasis on fitness, specifically, their EmPack a backpack that transforms into fitness gear. By filling up two water reservoirs you can use the pack as a kettlebell, barbell, or dumbbell. The idea for the EmPack was conceived while Schromm was on the road and was looking for a simple alternative to going to the lackluster gym in the hotel she was staying at. Her solution? Stuffing everything she could into her suitcase thus turning it into a jerry-rigged kettlebell thus, creating the unofficial first prototype of the EmPack. With such a functional, stylish, and straightforward solution to fitness on the go, it’s no surprise that Evolved Motion’s first Kickstarter was a success.

Josh sits down with Drew & Matt and reflect on 2018 and talk about some big things in the pipeline for 2019. Tune in as the ReddyYeti gang discusses what we’ll be doing over the next couple months in Vermont and the complete facelift of the ReddyYeti membership program. It’s been a wild ride this past year and we’re extremely psyched to see the metamorphosis that ReddyYeti has gone through.

Josh sits down with Outdoor Vitals founder Tayson Whittaker. Outdoor Vitals is a company making premium ultralight backpacking gear with the goal of becoming the next great gear company for the next generation. In a lot of different ways, buying one product is better than two; and buying one ultra light product that will outlive and performs other products is a home run. That is Outdoor Vitals philosophy and, although Outdoor Vitals is a young company, Whittaker’s passion for entrepreneurship and the outdoors have lit a fire to build a company like Outdoor Vitals long before it’s launch. With all that in mind, it’s not quite surprising to hear that he launched Outdoor Vitals so quickly after graduating college, and even less surprising at how quickly they’ve grown. We’re thrilled to join Whittaker as he takes a long the journey of Outdoor Vitals beginnings to where things are headed with this outdoor powerhouse into the future.

Josh sits down with Mishmi Takin founder Kapil Dev Singh. Mishmi Takin is a brand making high performance, high quality boots, waterproof jackets and softshells with the focus on making them more breathable. While breathable gear may not be a new idea, Mishmi Takin focuses on producing gear optimized for hot and humid environments and environments often overlooked by bigger box brands on the market. The idea for Mishmi Takin came from the exact place of its namesake; Singh was hiking the hills of Mishmi when he was caught in a downpour and realized his gear just wasn’t cutting it. After a soppy trek back home he was sparked with the idea of making some gear of his own. Singh is also no stranger to the outdoors and gear being an avid hiker and running six marathons to date. Oh, did we mention he has a background and extensive experience in supply chains and engineering (talk about cut out for the job)? With all that experience, credentials, and passion, it’s clear to us it’s all uphill from here for Mishmi Takin.

Josh sits down with Drift Products founder Dave Rupp. Drift Products makes a streamlined option for traversing the backcountry to help snowboarders, skiers, and winter hikers more mobile in pow. Drift products, like many brands, was born out of necessity but, has pioneered a new product, their drift boards, by combining a snowshoe, cross-country skis, and backcountry skins. The idea was originally conceived in 2012 while Rupp was searching for a quicker and easier way to get into the backcountry with his quiver board and without having to opt for a splitboard. Having grown hand over fist since their successful Kickstarter campaign, Drift’s success has been rapidly growing, raising the burning question of what’s next for this budding brand.

Josh sits down with Drop Brand Manager Chris Gougeon. Drop is a goggle and snow accessory brand that has been around for quite a while (since the late 90’s in fact) however, they recently made a game changing switch to become a direct-to-consumer brand. Why is this important? This means that Drop can deliver one of the best goggle options on the market, a truly premium product at one of the most competitive price points. In this episode, we have the pleasure of dissecting what prompted this change as well as the process of switching over from being a retail driven business to direct to consumer as well as all the ups and downs that went with it.

Josh sits down with TREW co-founder Chris Pew. TREW GEAR makes Direct to consumer, high end backcountry apparel for skiers and snowboards. Over the years TREW has become a household name for the snow industry industry but, originally started around one product, the TREWth Bib, with the business and brand growing around that pioneering piece of outerwear. TREW, the TREWth Bib, all of it was started by Chris Pew, his brother John and, their childhood friend Tripp Frey before they had even left high school. TREW has become quite a recognizable brand, churning out high quality unique outerwear with some of the best breathability on the market. Join us as we take a closer look at what makes TREW tick, how they took their resort/backcountry approach with their products, and their impressive past as well as their bright future.

Josh sits down with Kemper Snowboards founder Jib Hunt. Kemper is an iconic snowboard brand from the late 80’s known for snowboards with bright neon colors and funky graphics. Although their boards were out of the market for quite some time, Hunt is bringing Kemper back to life taking the late 80’s, early 90’s vibe and adding upgraded construction to make for a well-crafted snowboard and the flare of the glory days. Having five years under his belt as a pro snowboarder and a decade in the snow industry, Jib isn’t any stranger to the snowboard industry and has HUGE plans for the future of Kemper. We’re psyched to see Kemper Snowboards back on the scene and can’t wait to see what’s in store for the future.

Josh sits down with Fourpoints Bars co-founder Kevin Webber. Fourpoints Bars is, you guessed it, a brand delivering delicious, nutritious, and game-changing energy bars to the market. While most bars use dates or syrups as a base for their bars, Fourpoints uses plums and is the ONLY bar that currently using dried plums as a base. But why plums? Webber and his brother come from two generations of diabetics and, as avid outdoor enthusiasts were hell-bent on not letting that affect their outdoor endeavors. They wanted to create a slow-burning energy bar without compromising blood sugar. That’s where plums come in. This unassuming, super, powerhouse ingredient not only contains more antioxidants than blueberries but, has a substantially lower glycemic index than dates, a common ingredient in energy bars. With no added preservatives to boot it’s clear that Fourpoints Bars are becoming a pioneer of health in the energy bar biz and we’re psyched to see what comes next.

Josh sits down with Tin Lid Co. co-founder Jon Tuck. Tin Lid Co. is a hat brand delivering function hats with no shortage of style. Born from a passion for nature (and disc golf) co-founders Jon Tuck and Will Andre created Tin Lid Co. to inspire others to get outside and immerse themselves nature while providing an actionable mission to give back and protect the very thing they love. Tin Lid Co. is a proud participant in Trees For The Future where for each hat sold 15 trees are planted in Sub-Saharan Africa. Tuck and Andre completely bootstrapped their brand and aren’t strangers to entrepreneurship, having started a few different endeavors before diving head first into Tin Lid. While their main focus is hats at the moment, they have been toying with the idea of diving into other avenues of apparel. What comes next? You’ll have to tune in to find out.

Josh sits down with Buffalo Jackson Trading Co. founder Xan Hood. Buffalo Jackson Trading Co. is a lifestyle brand delivering vintage and outdoors apparel and leather bags and goods. Their mission? Nurturing and cultivating a style that encapsulates man’s yearning to be in nature, while being caged in an urban or suburban setting. This vision of founder Xan Hood’s was originally born while on a men’s retreat, realizing that there was this need and love for all things outdoors, regardless of whether you were fully engaged or not. With that, he also realized the lack of quality and stylish apparel that told this story and supported this instinctual lust for the outdoors and heritage. With Buffalo Jackson gaining so much traction in the last year, it’s no wonder they recently expanded from solely men’s apparel and goods to an exploding women’s line as well. Want to find out more? Well, you’ll just have to tune in to this week's episode.

Josh sits down with ICEMULE founder James Collie. Wouldn’t it be nice to enjoy a cold beverage on the go without having to lug around a bulky backpack? Of course it would and fortunately enough that’s EXACTLY the problem ICEMULE is solving delivering soft-sided coolers. These super functional coolers are modeled after a dry bag and a backpack ensuring a tight, secure seal while adding the convenience of being able to carry everything on your back. Additionally, these cooler bags are collapsible and much more versatile than your average cooler making it a way more convenient option for food and beverage storage when you’re on the go! We are thrilled to get a chance to sit down with ICEMULE founder James Collie to dive deeper into the inspiration of this game-changing cooler and get a better glimpse at where ICEMULE is headed into the future!

Josh sits down with Slyk Shades founder Josh Fitzmaurice. Slyk Shades is an eyewear brand delivering sustainably made, mission-based eyewear with a sleek (and slick) aesthetic. Each pair sold supports a larger mission including involvement with 1treeplanted.org as well as acting as a huge advocate for mental health. Why the connection between sunglasses and such a strong mission of philanthropy? Slyk was started and sparked from the hardship and adversity founder Josh Fitzmaurice faced after getting misdiagnosed and put on a drug that damaged his nervous system. After being forced to leave his job Fitzmaurice began his long road to recovery and to keep him sharp and active while being bedridden, he began teaching himself fashion design through youtube which would eventually leading him to eyewear design. Now, only a few months old, Slyk has grown rampantly and in an incredibly short amount of time. With building Slyk, Josh hopes to spread a message of hope that goes with a little bit of his story while crafting a mission first brand that allows its products to bring the message to light.

Josh sits down with AfterShokz CMO Kim Fassetta. AfterShokz is a brand creating open ear headphone company. Open ear headphones? That’s right, headphones you can enjoy without even plugging into your ears. AfterShokz creates headphones unlike any you’ve ever seen before. Instead of having music injected into your ears, transducers rest on cheekbones and leaving your ears open to hear your surroundings via their patented bone conduction technology (perfect for those engaging in outdoor sports where there may be a few other participants in your vicinity. Kim, originally helping to start the brand in 2012 as a publicist has become much more involved over the years and is now responsible for heading out the sales and marketing for all North America. Having an intimate perspective on the growth and humble beginnings of this game-changing product, we’re THRILLED to have the chance to sit down and pick her brain on the development of such a unique product. Focusing on steady, organic, and slow growth on a grassroots level, this sound wave generating up and comer is delivering a completely new headphone option with no other headphones like it on the market.

Josh sits down with Liftopia co-founder Evan Reece. If you’ve gone skiing in the past decade, chances are you’ve purchased your lift ticket online. Liftopia is a brand streamlining online ticket sales so skiers can grab and go when they want and save a ton on lift tickets by buying in advance. Reece and his co-founder Ron Schneidermann had their an aha moment to streamline ski ticket sales while working at Hotwire.com and, of course being a HUGE skier himself, it was too tantalizing an opportunity to pass up. Tune in as we listen to Reece’s tales of building this Snow Industry Behemoth, what it took to get to where they are today, and a glimpse into Liftopia’s future.

Josh sits down with Climbing Magazine editor-in-chief Matt Samet. For decades Climbing Magazine has delivered some exceptionally captivating stories, reporting, reviews, and features keeping us entertained and connected with the climbing world but, have you ever wondered what goes on behind the scenes of all those captivating headlines? For current editor-in-chief Matt Samet, his introduction to climbing magazine was a mix of great timing and the drive to follow his true passion, climbing. Having continued building the Climbing Magazine reach and community, he was also fortunate to help build an online video series aimed at improving backpacking, climbing, skiing, and overall backcountry skills, aptly named AIM Adventure U. With the climbing community seeing a major boom in entry-level climbers, AIM Adventure U is perfect to help hone your skills as a climber but, what exactly when into rounding up each athlete and building the coursework? You’ll have to tune in to find out!

Josh sits down with Climb-On Maps co-founders Stefani Dawn & Rick Momsen. Climb-On Maps is a brand making ultra detailed maps to help you find your favorite climbing routes faster so you can cut straight to the climbing even quicker. After countless vacations of wasting precious climbing time trying to find routes, Rick and Stefani decided to hop in their van and drive to some of the best climbing areas, including Joshua Tree and Red Rocks, to completely map out these destinations in great detail. Climb-On Maps doesn’t just make it easier for climbers to get to their desired climbing destination, it also helps them plan their days better, and helps add a reference point of direction which adds a serious element of safety when heading off the beaten path. In this episode of the ReddyYeti podcast we take a closer look at how Stefani and Rick developed Climb-On Maps...

Josh sits down with Alpine Start founder Matt Segal. Alpine Start is a coffee brand offering an incredibly delicious instant coffee that will change the game of mornings in the backcountry. As a pro climber (and coffee enthusiast) Segal has spent his fair share of days drinking instant coffee. It wouldn’t be until he drank one too many rough cups of coffee to make him seek out a better option. Within the span of six months from the idea of conception, he partnered with Alex Hanifin and spent over a year of drinking just about every other instant coffee brand to better their scope on the instant coffee market and really fine-tune what they were looking for. After becoming experts in the instant coffee world and having their product perfected a year later, it wasn’t long before their took off landing themselves on the shelves of REI.

Josh sits down with Growlerwerks co-founder Shawn Huff. There's something about getting outdoors that makes you crave a tasty beer, but when storing freshly poured craft beer in a glass growler, chances are it’s going to lose some of its gusto by the time you’re ready to drink it. Growlerwerks is a company saving beer enthusiasts by introducing the uKeg, a growler designed to perfectly store beer so that it’s freshness is never lost. Having successfully completed one of the most successful Kickstarters to date, raising well over 1.5 million dollars, it’s no wonder such a fantastic product idea has taken off. Not only is Growlerwerks a savior of the beer industry, it’s perfect for outdoors/travel enthusiasts who want to enjoy a fresh beer after a day on the trail or mountain without having to worry about stale, skunked swill.

Josh sits down with Two Wheel Gear owner Reid Hemsing. Two Wheel Gear makes bike bags and packs for the everyday commuter. Although Two Wheel Gear, founded by Ken MacLean and Craig Coulombe originally got its start in 1999, Reid Hemsing, owner, and president of Two Wheel Gear has successfully brought this rising star of a company into the 21st century. With more and more bike commuters searching for a practical, stylish, functional bag, Two Wheel Gear’s revitalization has sent it soaring but, what comes next, you’ll have to tune in to find out.

Josh sits down with STAGrack co-founder Levi Lewandowski. STAGrack makes the world’s first interchangeable roof rack. Unlike your average roof rack, STAGrack’s unique system utilizes suction cups to adhere to the roof of your car, allowing you to securely attach whatever adventure gear you need for your next adventure. Originally born out of necessity, co-founder Levi Lewandowski, shares with us how he and his partners decided to a different but, more versatile route when developing their product.

Josh sits down with Fitplan co-founder Cam Speck. Fitplan is app bridging those looking to pursue a healthy lifestyle both of body and mind, by providing hundreds of workouts created by countless successful influencers and athletes with years of experience. Co-founders Cam and Landon began this journey of creating Fitplan in 2014, both having spent their entire professional career pursuing their best selves through fitness. Through creating an ecosystem to unite influencers they have successfully cultivated the ultimate hub for those passionate about fitness and who want to pursue the best version of themselves.

Josh sits down with Peak Refuel founder Seth Adams. Peak Refuel is a backcountry meal and snack brand delivering freeze dried meals that don’t lose their nutritional value through the dehydration process and taste AMAZING. With a decade of experience in the freeze dried food industry, Adams’ love for the outdoors pushed him to set out to seriously upgrade the meals on the current market. He sought to create a product that consumers could get behind, believe in, and rely on. After testing it with hundreds of outdoor athletes and enthusiasts he was able to bring his product to market just a short few months ago!

Josh sits down with Chagit founder Prema and Tulsy Ball....Chagit is an energy/nutrition shot created from the world's most powerful antioxidant, the chaga mushroom. When Tulsy and Prem first caught wind of the healing powers of the chaga mushroom they were originally encouraged to create a television show around it and the culture that follows. Having traveled all over the world, worked for various networks, and countless shows, they soon found themselves in Alaska. After being introduced to the mushroom taking it for couple months (by using it to make a tea) the effects were so positive that they decided to abandoned their original idea and pursue turning their chaga show into a chaga product! Now their aiming to revolutionize the typical diet by spreading the glory of this wondrous healing shroom.

Josh sits down with Drew & Matt and talks about some of our favorite brands from outdoor retailer 2018. In this week's podcast the ReddyYeti team sits down and talks about some of their favorite brands of Outdoor Retailer 2018. Thousands of outdoor brands, 2 lost bags and, a red eye later and we’re back with some of our ultimate favorite brands of Outdoor Retailer 2018!

Josh sits down with ODD founder Andrew Wheatley & Tim Sherry. ODD is a bag company that makes a bag that can transform into the perfect pack for your everyday needs whether it’s commuting, travel, day trips, or long wild hikes. Co-founders Dana Buice, Tim Sherry, and Andrew Wheatley began to build ODD as a grad school project. With an incredible team synergy and a never before seen product idea, their modest project soon snowballed into something truly unique; a one-of-a-kind, and game changing bags for those adventure inbetweeners stuck on the 9-5 grind during the week who ditch the day to day monotony and escape into nature on the weekends. Now their dynamite eco-friendly swappable adventure backpack system is on the rise. Where they’ll end up? Well, you’ll have to hear their story to find out!

Josh sits down with Roav Eyewear founder Max Greenberg. Roav Eyewear isn’t your average run-of-the-mill sunglasses brand. They’re responsible for creating of the world’s thinnest folding sunglasses, and idea that Greenberg originally came up with roughly a decade before the first prototype. After iteration and iteration, Roav’s first pair of sunglasses were born shortly after Greenberg finished school and reached a milestone of over half a million sales in the first year, alone. it’s safe to say that Roav is destined for great things in the coming future and we’re STOKED to see what comes next!

Josh sits down with Outdoor Ninja founder Janisha Anand. Outdoor Ninja is an app that connects you with personally tailored adventures based on a set of variables and rewards you for your discoveries. Anand, has been an outdoor enthusiast for decades but, after countless journeys she found herself struggling to find new ideas for adventures. With much contemplation and coming from a background in machine learning, she soon found herself with a vision to create a resource for the wanderlust and adventure seekers a platform that would suggest adventures catered to those looking for a new trek or hike. The idea originally stemming from what Netflix and Amazon utilizes to suggest products or shows that might captivate you, all based around machine learning and and past purchases/views (in the case of Outdoor Ninja past experiences). Having JUST launched their crowdfunding, Outdoor Ninja is swiftly climbing the charts and is ready to make waves in the outdoor technology world.

Josh sits down with Farm To Feet Marketing VP David Petri. Farm To Feet was launched by Nester Hosiery in 2013 with one mission; to delivery the highest quality outdoor performance socks using 100% American materials and manufacturing. One of the more remarkable aspects of Farm To Feet is the existing infrastructure that made it possible for them to produce their own products and, more importantly, reduce emissions produced from shipping materials and products back and forth. To add on to that, Farm To Feet’s available infrastructure has set them up to produce an incredible progressive functional design for added comfort while being wrapped in a gorgeous aesthetic. One thing is for certain, Farm To Feet is primed for big things.

Matt sits down with his partners and ReddyYeti co-founders Josh Salvo and Drew Pfundstein. What you have come to know and love as ReddyYeti is truthfully a second version. Before nailing our vision for ReddyYeti, various ventures (and in some cases failures) were taken to get to where we are now. In this episode the ReddyYeti team explores the history of ReddyYeti starting from Josh and Drew diving down the proverbial rabbit hole of previous ventures as well as some background on what sparked Reddy Yeti 2.0 (That’s right… there was, indeed, a first edition of ReddyYeti)

Josh sits down with GoSun founder Patrick Sherwin. GoSun makes solar powered stoves that operates without any type of fuel, just the power of the sun! Sherwin is no stranger to the power of solar technology. Having spent an impressive amount of time in the solar industry, it wasn’t until a previous career path would push him towards the idea of letting the sun cook your food. GoSun is not only a pioneer of this breakthrough solar cooking technology but is also pursuing products in addition to their solar kitchen technology. Join us as we dive into the inspirational spark behind GoSun and see what other products are in the pipeline for the culinary powerhouse!

Josh sits down with Shwood Eyewear co-founder Phil Peterson. Shwood Eyewear are the makers of the original wooden sunglasses. Peterson first was inspired in creating his first pair of wooden sunglasses after “borrowing” a branch from a neighbors madrone tree. After getting phenomenal feedback (and some requests) on that first pair, it wasn’t long until Shwood progressed to work with quite a few varieties wood. Follow along on this weeks episode as Phil shares some of the twists, turns, ups, and downs of creating Shwood and the original wooden sunglasses

Josh sits down with Montem Outdoor Gear co-founder Joseph Passalacqua. Montem creates gear that was crafted with all the best parts of your favorite gear without any of the downsides and at a fraction of the cost. Although Passalacqua was born and raised in NYC he still was able to keep his passion for the outdoors alive especially after being introduced to his partner and fellow hiking finatic, Kevin Urrutia. It wasn’t long after that the two took a step back to look at the state of affair of outdoor gear in the market. After testing critically and physically testing various brands, they took note of the things they liked, the things they didn’t like, and started craft their first product, Ultra Strong Trekking Poles. Since then, they’ve add quite an impressive array of products all with the mindset of pushing the envelope on gear quality set at a competitive price point. Join us as we discuss the past present and future of Montem Outdoor Gear!

Josh sits down with PakPod founder Steve Underwood. PakPod makes the world’s most versatile tripod boasting a myriad of ways to rig and position the tripod to help capturing dynamic shots. Created out of personal need, Underwood was originally introduced to film and photography later in life through his passion for diving. As he became more gear savvy and began searching the market for gear to fit his needs he found products falling a bit short for what he was looking for. Now PakPod has rising to become a must have for any outdoor photographer, boasting a rugged, sleek, lightweight design, that can adapt to whatever angle you need to get the perfect shot. Join us as we shine the spotlight and raise the curtain on the development of PakPod.

Josh sits down with Jelt Belt founder Jen Perry. Jelt Belt makes stylish belts that you can where with anything, anywhere, anytime. Jelt was originally started out of necessity when Jill-of-all-trades, Jen Perry needed a belt she could where between outdoor activities, her entrepreneurial endeavors, and being a mother. After being seriously hospitalized due to a ruptured appendix, Jen vowed that she would find a way to give back to her community after recovering. It wasn’t long after that she began her philanthropic career path which would eventually lead her on a new path, creating Jelt Belt. Fast forward a decade and Jen is going STRONG with Jelt Belt with no signs of slowing down.

Josh sits down with Western Owl Outfitters founder Feras Almusa. Western Owl Outfitters is an outdoor company born to improve on existing gear on the current market, starting with sleeping pads. Long time entrepreneur and outdoors enthusiast Feras Almusa originally started Western Owl to encourage people to engage in nature and, immerse themselves in the beauty this planet has to offer. Feras chose to start with sleeping pads because it was a piece of gear that needed a serious upgrade in terms of quality and performance however, this is just the beginning for this booming brand with many great products on the horizon. Join us as we put Western Owl Outfitters under the microscope to examine it’s past, present, and future.

Josh sits down with CNOC Outdoors founder Gilad Nachmani. CNOC Outdoors is an outdoor brand with the mission of creating the perfect gear will keeping the consumer front of mind. After breaking five sets of hiking poles in two years, Gilad quickly rose to solve this issue. From there it was easier for him to identity other hiking products that could use a facelift, like CNOC’s recently released Vector water container. With his lightweight yet durable trekking poles launching CNOC and the Vector Water container taking things to the next level we are ecstatic to be getting a front row seat for what comes next!

Josh sits down with aTana Bags co-founder Todd Hakanson. ‘aTana’ is the Sanskrit word for wander and, that’s exactly the spirit that Angie and Todd Hakanson wanted to capture when they started their eco-friendly line of high-end bags and accessories, aptly named aTana. This budding bag brand, born from wanderlust is meant to be able to stay with you from the wilds of the great outdoors to the hustle and bustle of a city subway. Tune in for this week's episode as we dig deeper into aTana’s past, present, and future.

Josh sits down with Natti Bar co-founder Fabrice Le Det. Natti Bar is a snack bar made from bananas. That’s it. One ingredient that is global celebrated. Made from dehydrated bananas paste with bananas that would otherwise go to waste, Natti Bar stands out with it’s simplicity and stands tall being a delicious and nutritious snack Fabrice and his partner Francois Carrete came up with the idea on surf trip in Mexico. It wasn’t long before the pair used their prior expertise to get the ball rolling and only 10 months later, they were ready to go to market. Join us as we put Natti Bar under the lens and see what makes them tick.

Josh sits down with Grassracks co-founder Evan Hajas & Andrew Lees. Grassracks makes sturdy, sustainability made racks with a beautiful aesthetic to give your boards/skis/outdoor gear a spot to be celebrated around your home. Although Grassracks is a young company, Evan and Andy are long time friends who originally sought out to chase their passion and create something that they needed and liked. Now they continue to chase their passion for the outdoors while delivering a serious solution for other like-minded outdoor junkies.

Josh sits down with Fresh Adventures founder Alex Ross. Fresh Adventures leads guided tours through Western Canada providing you the chance for an EPIC trip guided by someone who lives and grown in the surrounding area that you explore. Not only is your tour handcrafted by a true local, they’re experiences and tours are 100% unique, unlike the thousands of cookie cutter tours that are sold to various tour groups across North America. Alex prides himself on the fact that he’s able to provide a one-of-a-kind experience and it’s just that aspect that sets Fresh Adventures apart. Beyond that he has created a livelihood off sharing his love and literally the spark that made him grow to appreciate nature with his clients through Fresh Adventure.

Josh sits down with Ovan co-founder Joel Kramer. Ovan is an eyewear brand with a focus on fashion, function, and eco-sustainability for both sunglasses and snow goggles. Having, 9 co-founders total, this powerhouse eyewear brand was built with utilizing the well of knowledge each founder brings to the table. But bigger than that, their focus on using eco-friendly materials has put them on track to being a leader in the eyewear industry. Sit back, relax, and dig deeper with us as we put Ovan under the microscope and see what makes this rising brand tick and see where it’s headed into the future.

Josh sits down with Cloudline Apparel co-founder Austin Campbell. Cloudline Apparel is an outdoor brand producing some of the softest and most comfortable merino wool socks on the market. Many brands are developed over quite a long period of time but for co-founders Joe and Austin Campbell, they were up running not long after the idea was first conceived. Join us as we put Cloudline under the microscope and listen to how they were able to launch and grow their operation so incredibly fast!

Josh sits down with Windward Jerky co-founders Steven Boddy & Anthony Garcia. Windward Jerky is not your average jerky company. They use 100% grass-fed beef and all natural ingredients in their product, which believe it or not is not all too common among some of the most mainstream jerky brands. These two longtime friends haven’t just cultivated fantastic jerky recipes, they’ve built their brand around storytelling. Join us as we dive deeper into how Windward Jerky works and where it’s headed into the future

Josh sits down with Liquid Hardware founder Steve Kitto. Liquid Hardware is a water bottle manufacturer that offers a easy to use, insulated water bottle with a sleek design. It was simple scenario of losing the lid to a water bottle, that drove Steve Kitto to rush to a solution and, having a fully functional woodworking shop, he had the resources to get started on R & D (and did just that!). After finally nailing the perfect product, Liquid Hardware turned to offer customizable designs for small businesses or any passerby with a creative spark!

Josh sits down with Voke Tab founder Kalen Caughey. Kalen has always been an avid skier but, once he started ski racing he quickly got fed up with the coffee jitters and was disappointed with the alternatives on the market. It was long before he sought out to find the answer to his conundrum thus giving birth to Voke Tab. Voke Tab is a healthy chewable energy tab designed to give you focus when you need it most and are on the go. Voke achieves this by strictly using natural ingredients and avoids over-caffeination, sugar rush/crash, artificial ingredients. In this episode we explore how Kalen developed Voke as a business, product, and where it’s headed into the future.

Josh sits down with Gnarbox co-founder Will Africano. Gnarbox is a portable backup and editing system that is meant to be the outdoor photographer/videographers best friend. After Will Africano moved to LA he soon befriended Gnarbox co-founder Tim Feess and soon bonded over their love for skiing and photography. During their trips to the mountain they would list off their grievances with roadblocks that came with the delay between shoots and edit sessions which would eventually give birth to the idea of Gnarbox. Fast forward two years and they have launched on the most successful Kickstarters we’ve seen and are offering an incredibly unique product that will change how adventure photographers edit.

Josh sits down with 4FRNT founder Matt Sterbenz. 4FRNT skis is a brand that has become iconic within the skiing industry, helping pave the way for freestyle skiing. Having been involved in skiing since high school, Matt Sterbenz has become a prominent figure in helping that transition from the traditional Euro ski racing identity of skiing to a looser ‘freer’ assemblance of skiing where style is valued over speed. Join us as we take a look at 4FRNT under a microscope with founder Matt Sterbenz recalling how 4FRNT truly took form, freestyle skiing was created, and Jason Levinthal’s influence on how Matt built 4FRNT.

Josh sits down with Huppy Bar founder Lyndsay Hupp. Huppy Bar is a snack bar made to inspire adventure while delivering a nutrition packed slice of deliciousness to any would be traveller, doer, mover, or shaker. Lyndsay caught the spark of this idea when out boating and finding that her trailmix had all melted together into delicious clumps. It wasn’t long after that she started to adjust what went into the mix to make herself the perfect snack when on the go. It wasn’t long until, friends, family, and clients caught on, even dubbing her bars ‘Huppy Bars’ which really turned up the flame of entrepreneurship in Lyndsay. Join us as we dive into how Huppy Bars was created, developed, and where it’s headed into the future!

Josh sits down with Orsden co-founder Sara Segall. Sara always knew that she was destined for entrepreneurship but it wouldn’t be until she was tirelessly searching for the perfect ski jacket that the first idea for Orsden would be born. Fast forward a couple years and Orsden is thriving, offering premium and high performance snow apparel, direct to consumer at extremely competitive prices. In this episode Sara walks us through what happened between the idea of conception, present day and, beyond of Orsden.

Josh sits down with D-Curve founder Andrew Strauss. D-Curve is a brilliant brand that wants to help save the outdoor industry from overpriced gear that’s built to fail in a disposable model. Before starting D-Curve Andrew worked or one of the bigger sunglass companies where he would sow the seeds of his budding business and slowly turned knowledge and experience garnered into a new model for a sunglasses and goggle company. Join us in this weeks podcast as Andrew talks shop about eyewear and exposures some truths that you may be shocked to hear

Josh sits down with Regrained founder Kuzrock. Have you ever thought of where the wrapper from your protein bar ends up? Have you ever sat at a bar and pondered what happens to the spent grains after beer is shipped out to bars? Regrained is a snack bar company that is challenging the food industry by completely basing their bars off upcycled spent grains from the brewing industry coupled with wrappers that can break down organically and return to the earth. Those we often enjoy prepacked foods and beverages, it’s easy to forget the true life cycle of a product. Regrained was born to remind us of where those products come from and go to, while delivering a consciously made and irresistible snack bar.

Josh sits down with DMOS Collective founder Susan Pieper. Though Susan Pieper always had a strong hold on the outdoor industry, she only delved into entrepreneurship after she retired from her adventures at see sea in exchange for a quite different life in the mountains of Wyoming. From there she quickly took focus on a bit of a different adventure, fixing the issue of unreliable and seemingly disposable tools that are currently flooding the market. After 2 successful Kickstarters DMOS now has a steadily growing quiver of ultra sturdy tools that can reliably stand the test of time and can be used in a myriad of situations and there’s no sign of slowing down anytime soon. Tune in for this week's episode and see what’s on the horizon for the company that is quickly becoming a goto for backcountry junkies.

Josh sits down with Till I Die founder Ryan Orabone. It’s hard to stay away from something you’re passionate about and for Ryan it was only a matter of time until passion pulled him into the ski industry. With over seven years in the fashion industry in the operations side of it all Ryan began building this bold brand that boasts a vibe that’s hard not to love. After years of grinding they’re picking up steam FAST and growing hand over fist with a ton of developments coming over the horizon including expanding beyond snow sports. Tune in and get the full story from Ryan himself!

Josh sits down with 686 founder Michael Akira. 686, a pioneer for technical snowboarding apparel, has certainly left it’s mark on the outdoor industry, but have you ever considered where they got their roots and how they got started? All successful brands need to start somewhere and for Michael that would be as simple as following his passion for snowboarding. Tune in as Akira walks us through his initial progression to dreaming up 686 and the rocky trials and tribulations they faced early on!

Josh sits down with Bivy Sak co-founder Conor Hallisy. It’s always a beautiful thing when the outdoors unites like-minded outdoor enthusiasts to come together, gear up, and head out but, when those individuals are also engulfed with a fiery passion for entrepreneurship the sky's the limit. For Eric Leibold, Joe Thomas, and Conaire Hallisy their passion quickly turned towards Bivy Sak, a handcrafted outdoor subscription box that provides thoughtfully curated themes based on each of the four seasons. Tune in as Conor walks us through how such a motley crew of individuals came together to kickstart a business, entered the entrepreneur school of hard knocks, and came up on top with one of the best outdoor subscription boxes on the market.

Josh sits down with Gutsey Bars founder Carrie Forbes. While most founders get started knowing they want to build a business, Carrie’s path wasn’t as traditional. Starting out as a fitness competitor, Forbes wanted to make a product that was perfect for her, a health conscious bar that would stay true to her healthy lifestyle. After developing her blog she eventually dove head first into selling her delicious and nutritious creations. Her journey truly embodies the spirit of Gutsey life -- stepping outside your comfort zone and going through life with courage and spirit and determination. Join us as we listen to how her story has unfolded and where Gutsey is headed into the future.

Josh sits down with Truck Gloves co-founder Brett Keyes. How many times have you dropped a good chunk of your paycheck for a pair of gloves only to have them rip on you a month later? With the rise of Truck Gloves this will become a thing of the passed. Andy Rosenberg and Brett Keyes are the heros behind Truck Gloves with one mission; Provide and outrageously exceptional product that will hold up when put to the test without costing you an arm and a leg just to stay warm. In this week's episode of the ReddyYeti Podcast Keyes runs us through what it was like to build up this company from square zero to where Truck firmly stands today.

Josh sits down with Dolfin Pack founder Mike Pimental. When you’re out surfing a ways away from shoreline or in the backcountry hiking, skiing, or snowboarding you’re likely to need water though it might be hard to come by. Until now. Dolfin Pack is the solution that Mike Pimental and Cabe Nolan came up with for athletes who need water, are engaged in high movement active, and not willing to sacrifice range of motion or deal with extra weight. Dolfin Pack is the adventurers hydration pack, and this is their story.

Josh sits down with Grass Sticks founder Andrew Beckler. Grass Sticks was born with the intention to get people excited about their ski poles and SUP paddles. Before Andrew began Grass Sticks he noticed that people weren’t getting particularly excited about ski poles and he wanted to change that. Having been an extremely active member of the ski community, it was easy for him to prototype every chance he could and truly come up with an incredibly lightweight, and durable product that could perform on all levels. With their newest SUP paddle and their hand-over-fist growth in the past few years, we’re excited to see what turns Grass Sticks will take next!

Josh sits down with Sego Ski Co founder Tim and Peter Wells. Sego is a truly unique brand because they don’t just design their skis but, also manufacturer on site in an effort to avoid jumping from factory to factory and control the process of manufacturing their skis. We’re insanely excited to follow Sego as the bloom and we’re lucky enough to listen in as their founders give us a closer look at Sego Ski Co

Josh sits down with Parks Preserve co-founder Devin Cohen and Chad Markey. Many brands in the outdoor space giveback and make donations on behalf of National or State parks but, have you ever wondered how much support it really provides? This is exactly the question Chad Markey and Devin Cohen asked right before starting Parks Preserve. Parks Preserve is a brand dedicated to supporting National and State Parks by donating 50% of their profits to support these monuments to nature. We were lucky enough to sit down with Chad and Devin to discuss the struggle of building Parks Preserves on opposite sides of the country, the importance of passion and, the joy of giving back and immerse themselves in what they love, the great outdoors.

Josh sits down with Be Outfitter co-founder Rory Rogan. Often times you hear of entrepreneurs taking a major industry switch to take a chance on a business opportunity that they just can’t pass up. For Rory Rogan, his switch was a little more extreme. Rory went from being a merchant marine to launching an incredibly successful kickstarter campaign and crafting a lifestyle brand to promote outdoor exploration and celebration. Join us as Rory, shares how his incredible passed experience as a Merchant Marine, not only opened up an opportunity to create such amazing products but, fueled the fire to build Be Outfitters.

Josh sits down with WOO Sports founder Leo Koenig. WOO Sports is the world's first attempt at turning the action sport industry into one giant game; think live action Tony Hawk Pro Skater but, across multiple sports. In this episode of the ReddyYeti Podcast Leo Koening, one of WOO Sports founders shares with us how he broken into the industry, built WOO from the ground up, shares personal stories, and praises the value of failure and how important it is for growth!

Josh sits down with Nomadik Box co-founder Pat Hines. The original idea for Nomadik was sparked while pat was attentively listening to a podcast that was discussing the new bustling business of subscription boxes. It wasn’t difficult for seasoned marketer, and action sport enthusiast Pat Hines to put two and two together and see the potential for this type of business model in the outdoor space. Now Nomadik Box is one of the leaders of subscription based business in the action sport and outdoor space. Join us as Pat gives us a little more details on what it’s been like building one of the most widely known subscription boxes in the action sport industry.

Josh sits down with Slipstream co-founder Keegan McColl. As the tide of streaming services rises it was only a matter of time until niche streaming platform began to arise. Slipstream is the niche streaming platform you always wanted, taking a focus on outdoor sports and giving you a one stop watching experience for all your stoke building needs. For this weeks podcast, Slipstream co-founder Keegan McColl walks us through how hey got started and, more importantly how they developed their brand.

Josh sits down with Glade Optics founder Curt Nichols. Glade is a company that embodies the notion that proper planning and research can make all the difference in building an outdoor brand. Beyond making fantastic goggles and sunglasses, Glade Optics is a HUGE disrupter of how customers interact with the brands they love and they’re showing no signs of stopping. Tune in to listen to how Curt managed to make top of the line sunglasses and goggles and insanely competitive prices.

Josh sits down with Gilson Snow co-founder Nick Gilson. Nick Gilson came up with his first prototype snowboard when he was 14-years-old but, it wouldn’t be until about a decade later, in Nashville of all places, that his journey to creating the fastest growing snowboard company would truly begin. Gilson has grown from it’s humble beginnings of being ran out of a functional donkey stable and offering snowboards to creating arguably one of the most revolutionary shapes for skis and snowboards of recent years. In this episode of the ReddyYeti Podcast Nick, walks us through the ups, down, and all-arounds of what he and his team have gone through to build this huge up-and-coming company.

Josh, Drew, and Matt sit down and drop some details about our HUGE upcoming giveaway, updates with building ReddyYeti, and Drew’s uncontrollable urges to ski (let’s face it, that applies to all of us). Come kick it with the ReddyYeti crew!

Josh sits down with Wild-Rye founder Katy Hover-Smoot. Wild-Rye is a brand that is dedicated to lifting up a long overlooked category of outdoor goods, women's bike and ski apparel. After achieving her PHD and flirting with a career in academia, Katy began to swiftly change paths and chase her desire to immerse herself in the outdoor sport industry. Since then, she’s had the opportunity to work with some fantastic mentors in the outdoor industry giving her the boost to turned her attention towards building Wild-Rye and seriously strengthening an often ignored (but not for long!) category: clothing specifically geared towards athletic women.

Josh sits down with Coalition Snow co-founder Jennifer Gurecki. Although women's skis and snowboards have been available for quite sometime, rarely has a brand ever taken such a large leap passed the shrink it and pink it approach to building women's skis and snowboards; until Coalition Snow was born. With the spark of a simple conversation during a backcountry ski trip Jen was given the idea to start a ski company to fill in a serious gap in the snow industry and, absolutely ran with it! Join us as Jen walks us through Coalition’s humble beginnings to their beginings of rocking the boat of the ski and snowboard industry.

The ReddyYeti Crew sits down to chat about our ever expanding membership program, upcoming giveaways, and a special promotion Luminaid is doing to help support Hurricane Harvey. We’re even introducing a way to win a FREE YEAR of our ReddyYeti Membership!

To find out more behind how BLDG Active got its start and what’s in store for the future, Josh interviews BLDG Active founder, Justin Gardner. BLDG Active is NOT your average skin repair or first aid product but, it is certainly something that everyone should have. Before officially starting BLDG, Justin had been working on getting what we now recognize as BLDG into hospitals and specifically for hospital use. After frequently taking home some samples for personal use and as a supplemental first aid product during his outdoor excursions he began to completely rethink whose hands his product should truly be in. Now BLDG isn’t just something that can be exclusively found in hospitals but something Justin hopes will be in every home and on every adventure.

Josh sits down with Butora Co-Owner Bradley Hilbert. Bradley was bitten by the travel bug long before he was bitten by the climbing bug once he moved to South Korea. It would be halfway around the world when he would meet up with his partners and the founder of what is now known as Butora. In this episode of the ReddyYeti Podcast we follow along as Brad shares his journey with us and gives us a play-by-play of one of the most revolutionary and comfortable climbing shoes we’ve seen in awhile.

Josh sits down with Ansel founder Christian McLeod. Christian’s journey towards starting a horizontal growth company, Ansel was by no means linear. Starting as a photographer, Christian was able to go on a great deal of adventures and journeys before the idea of Ansel would come anywhere near his radar. It wasn’t until he had his gear stolen that he would begin his journey to starting his own company and developing a brand. In this week's episode, Christian gives sits down and shares with us how a simple gofundme project became the spark that would plunge him into building Ansel and how his amazing outlook on work/life balance has kept him smiling the entire time.

Josh sits down with College Outside founder Sarah Lockwood. College Outside blossomed in 2013 but, Sarah truly dug her roots into the outdoor scene while attending Tufts University. As a hugely active member in Tufts Mountain Club, Sarah naturally gravitated towards the outdoor industry and began College Outside as a fun side hustle after graduation. It wouldn’t be until a few years later that Sara would dive into College Outside in full force. Now College Outside is responsible for helping get deals and discounts for college clubs and groups to help keep the outdoors and outdoor sports accessible.

Josh sits down with Proof founder Tanner Dame. To tell the story of Proof Eyewear we need to go beyond the their official launch date of 2010 and start in 1954 when the Dame brother’s grandfather started a sawmill in Idaho. It was at that very sawmill that Tanner and his brothers would create their first pair of wooden sunglasses which would spare a fire and passion to create. In this episode Josh has the luxury of sitting down with Tanner as he talks about how he combined family values, sustainable materials, and strong social action to create Proof Eyewear, and how a simple pair of wooden sunglasses turned into a blossoming and boom outdoor startup.

Josh sits down with Flying Squirrel Outfitters founder Brian Carraway. Flying Squirrel Outfitters doesn't just stand out with a unique hammock design, they stand for a cause. After Brian moved from Seattle to Chang Mai in northern Thailand, he fell deeply into the world of entrepreneurship bringing his passion for hammocks with him. With that, he wanted to create a business model that would help raise the quality of life from some of the small villages in northern Thailand. We were lucky enough to sit down and listen to Brian's story; challenges, feats of success, and how his company is bringing steady work, a better wage, and a monumentally more comfortable work environment to seamstresses in the village of Chang Mai.

Josh sits down with ReddyYeti founder. The ReddyYeti crew reflect on a year of podcasting, the biggest dollar amount giveaway for ReddyYeti to date, and some of the hurdles we’ve overcome while making the podcast! Drew takes the helm of the podcast and puts Josh and Matt in the hot seat, firing off both personal and technical questions about ourselves and ReddyYeti

Josh sits down with OutdoorFest founder Sarah Knapp. Sarah was a woman of two worlds before starting OutdoorFest and Mappy Hour. Having lived in both NYC and Utah, her passion for the culture of the city and love and need for the outdoors created the spark to start something to help city dwellers break out of their urban cage. In this episode of the ReddyYeti Podcast Sarah walks us through how she went from pursuing a career in academia to venturing off and finding the road less travelled by creating OutdoorFest and Mappy Hour. Join us as we gain a little more insight on the good, the bad, and the glory of starting and planning outdoor events from the ground up.

Josh sits down with MPOWERD founder John Salzinger. When it comes to the outdoor industry and sustainability most people will often think of environmental sustainability. However, MPOWERD goes beyond this idea and bring social sustainability into the picture; the sustainability of human life. John Salzinger, started MPOWERD with social change at the forefront of his mind but, this didn’t start with MPOWERD, it’s been a lifelong passion of his. In this episode of the ReddyYeti Podcast John shares his experiences, his approach, and his reasoning with the steps he takes to turn MPOWERD into an engine of goodwill. Join us as John walks us through what a B corp and Benefit corporation are, where his inspiration for MPOWERD came from, and more about his crusade against kerosine.

Josh sits down with Discover Outdoors founder Kirk Reynolds. Discover Outdoors is a travel company that specializes in taking people from the New York City area out of the comfort zone and plunges them into adventure, excitement, and new wonderful experiences that many city dwellers never known. Over a decade ago, Kirk Reynolds made the choice to move from his home in Missouri to New York City. By scratching an itch and moving to NYC the seeds of Discover Outdoors were sown, and he soon after began to build his dream. In this episode of the ReddyYeti Podcast Kirk talks us through how he made the transition to stumbling upon the idea for Discover Outdoors, What it’s like to literally live the dream, and more about the bridge between adventure travel and giving back through the nonprofit side of his business, Discover Outdoors Foundation.

Josh sits down with ReddyYeti co-founder Drew Pfundstein. We’re back and we’re feeling chatty! In this weeks episode of the ReddyYeti Podcast Josh and Drew discuss our BIGGEST dollar amount giveaway yet, the ReddyYeti Corporate Membership, and the Reddyyeti co-founders jump into the hot seat to talk about fears and hopes for ReddyYeti.

Josh sits down with adventure lifestyle photographer Quin Schrock. If you could follow your passion and get paid for it, would you? For Quin Schrock aka instagram’s @everchanginghorizon all it took was a deep breath and a one way ticket to Peru to start his trek down the meandering path of an adventure/lifestyle photographer. Quin dodged a life behind a desk and opted for adventure. In this episode we have the pleasure of listening to Quin’s personal journey of following his passion, some of his favorite moments from his travels, and a few tips about getting started with photography and diving head first into instagram.

Josh sits down with Bulletprufe Denim founder Will Fisher. Throughout the history of invention and production there is one factor that remains consistent throughout. Most great ideas are born through necessity or road blocks and Bulletprufe Denim is no different. Will Fisher made his first pair of Bulletprufe Denim in a search to find a pair of trousers that would hold up even after taking the heartiest of beatings. It wasn’t until he was churning out 25 pairs of Bulletprufe Denim that he even considered taking it to market. Join us in our 45th episode of the ReddyYeti podcast as Will enthralls us with a quick history lesson, how Bulletprufe Denim came to be, and where it’s headed.

Josh sits down with Static Climbing founder Taylor Carpenter. Static Climbing is a company that came to Taylor organically in 2013 and soon became a full fledged company only a year later. Every step of Static Climbing’s production revolves around locality, from materials down to artists and designers. Tune is as Taylor shares the story of how she stumbled upon the name of Static Climbing, immersed herself in the climbing community, how she fell into her company and how it soon became an extension of herself.

Josh and Matt talk about some updates with the ReddyYeti Membership including a referral program. Since we started the ReddyYeti Podcast we have been dedicated to telling the story behind countless startups. In this episode of our podcast we open up to you about what it’s been like dealing with the trials and tribulations of building and growing the ReddyYeti Membership.

Josh sits down with Tree Tribe co-founder Joe Lannen. With the wave of social enterprise that is starting to sweep over the outdoor industry, Tree Tribe stands tall, changing what you think when you hear oak-leys. Tree Tribe is a brand that uses eco-friendly materials and manufacturing for their products and plants 10 trees for every sale. Joe had originally gotten the idea while working remotely in Shang Mai, Thailand and it wasn’t long until Tree Tribe was born. Since then he and his team of five have been 100% uncompromising with sustainability. Join the Tree Tribe and listen to the story of how Joe Lannen discovered and developed his brand.

Josh sits down with Green Traveler founder James Robinson. The idea of Green Traveler came to James in response to a problem he faced time and time again, carrying/containing food. After become fed up with heavy, easily-breakable, mason jars, he began design and prototyping a new container that could keep food separate and was liquid tight to prevent any nasty spills. Before long, Green Traveler was born as a reusable, liquid tight, container that doesn’t just keep food safe but, also keeps everything else safe from potential spills. Since then, Green Traveler has further evolved to become a perfect container for anything and any adventure, with it’s liquid tight seal being equally optimal to protect even your cell phone.

Josh sits down with Adventure Mat co -founder Ralph Kuhlmeier. To no surprise many of the best inventions and ideas are born through necessity. For Ralph Kulhmeier, Adventure Mat is no different. During a long road trip, Ralph got fed up with dirty socks and no proper place to change in the backcountry. Fast forward a year and Adventure Mat is born, bringing a clean slate (literally) to the outdoor sport industry. Join us in this week’s podcast and we chat about how Ralph came up with such a simple solution to a seemingly inevitable problem.

Josh sits down with Meier Skis co-founder Ted Eynon. Meier Skis and Snowboards is a company founded by Ted Eynon and Matt Cudmore that are not only known for the sustainably made, high performance skis but, as the local ski shop with a watering hole attached. That’s right there is a full bar integrated into their ski shop combining ski making and après, the true before and after of skiing. Although, it’s a feature that brings in quite the crowd, the gem of Meier’s operation is, of course, their skis. While, Meier has ambition to overtake the ski industry, no corners are cut when it comes to comes sustainability, beginning with the Meier team using locally sourced materials when at all possible. At the end of the day, you know you are getting a quality made ski, and can be sure that sustainability is held to the highest regard while being manufactured. Join us as we dive into the past, present, and future of Meier Skis and Snowboards and

Josh sits down with Working Joe founder Dan Silverthorne. It all started with a simple balm recipe from his grandmother. Working Joe was born out of tradition but, it wasn’t long until Dan found people quickly taking notice of his do-it-all balm. After being put to the test time and time again, Dan began to build his Working Joe balm into what it is today. Now this amazing product provides immediate relief from dry and chapped skin anywhere you need it, to countless users. Join us as we sit down with the mastermind behind it all, Dan Silverthorne as we discuss what inspired Working Joe and it’s headed into the future.

Josh sits down with Jumper Threads founder Daniel Redlinger. Jumper was founded by former paratrooper and US army Ranger, Daniel Redlinger. After getting sick and tired of the same $8 basic gear, Daniel decided to take everyday basic apparel products and turning things up to 11. Jumper uses performance fabrics to create stylish, comfortable clothing in a marriage of functionality and fashion that will make you feel good AND look good. Join us as we dive deeper into the Jumper rabbit hole to examine where Jumper has been and where it’s headed into the future.

Josh sits down with Drew and Matt to chat all things ReddyYeti. In this weeks podcast the ReddyYeti team sits down and talks about the post launch of the ReddyYeti Membership program beta and our facebook group we opened up to use for open discussions and as a message board for updates and feedback. With the ReddyYeti membership only two weeks old we are paying close attention to jump on any improvements we can make to make a better experience with our membership program. Many of you have been asking how to better help support ReddyYeti and now you finally have a chance. Join our membership and help us take the ReddyYeti community to new heights!

Josh sits down with Garage Grown Gear Founder Amy Hatch and CEO Lloyd Vogel. Garage Grown Gear, based out of Idaho is an online magazine and e-commerce website that helps connect outdoor enthusiasts to awesome innovative outdoor startups. As founder Amy Hatch dove in deeper love and involvement in packrafting, she soon found herself surrounded by all these amazing startups just waiting to get their name out and their stories told! As Garage Grown Gear grew Amy decided to join forces with Lloyd Vogel, founder of Big Outdoors, to bring you brand new startups and amazing stories at the click of a button and continue to scale and grow this powerhouse of a company!

Josh, Drew, and Matt discuss the ReddyYeti Membership Program beta. In order to make our membership program as valuable as possible we are looking to our audience to help us make sure everything is up to snuff and functioning properly. As we launch the ReddyYeti membership program we will focusing our attention on more innovative startups for our program to be available to members as well. Follow along as we highlight what to expect with the beta version of the ReddyYeti Membership Program.

Josh sits down with Hidden Collective founder Tyler Matzke. Hidden Collective, headquartered in New Hampshire is a community that tells the stories behind boutique outdoor sport brands or “makers.” Through their marketplace, they hope to showcase new and interesting brands while offering a wider variety of options for their customers while providing more substance and background on the brands available. Think big, buy small, and let Hidden Collective connect you to your new favorite outdoor gear.

Josh sits down with The Outdoor Project founder Tyson Gillard. The Outdoor Project was created in 2013 to help connect adventure seekers to a variety of different treks, hikes, and journeys to secret spots and public parks alike. Over the past few years, Tyson and his team have cultivated a community that not only shares inspiration and a passion for the outdoors but, also shares the adventures that are crafted by the community itself. Join the Outdoor Project and find the perfect adventure that you never knew you were looking for.

Josh sits down with LuminAID co-founder Andrea Sreshta. LuminAID is a compactable, inflatable, box shaped lantern that was created by...well...thinking outside the box. Founded in 2011 After the Haiti Earthquake, design students Anna and Andrea came up with an idea for an inflatable solar light that packs flat. Now LuminAID is a go to option for NGO’s to help aid in disaster relief. Safe, sustainable, and portable, the LuminAID light provides up to 50 hours of LED light, ideal for emergency situations, recreational use outdoors, or in the home as an extra light source.

Josh sits down with Gobi Gear founder Chez Brungraber. Chez Brungraber is a biologist turned business woman who created Gobi Gear after being frustrated and disappointed by countless bags on the market and longing for a stuff sack that was convenient and simple. Gobi Gear was named after the Mongolian Nomads who are some of the best and most efficient travelers in the world. Now, after a successful kickstarter, Chez and her team are working to take Gobi Gear to new heights and push the limits of innovation!

Josh sits down with Bradley Mountain founder Tyler Axtell. Tyler created his first bag early, while attending college; in his spare time he would make bags and work with his hands as a way to unwind. Now, Bradley Mountain is a lifestyle brand that exists to inspire the creators, makers, and innovators of the world. Their bags and leathers goods are made by hand from their home base in sunny San Diego, California. Follow along as Tyler lays out his journey in this week's episode of The ReddyYeti Podcast

Josh sits down with Sackcloth & Ashes founder Bob Dalton. Sackcloth & Ashes is a blanket company that offer more than warm, competitively priced, beautiful blankets. What truly sets this brand apart from others is that for every blanket you purchase, another blanket will be sent to a homeless shelter near you. After Bob Dalton’s mother fell into hard times, he got to catch a better glimpse and perspective behind the social issue of homelessness. From there he got to work building his response to this issue and continues to make an incredible product while raising awareness and encouraging more action in helping out the homeless community.

Josh, Drew, and Matt sit down and discuss what’s in store over the next few months of REDDYYETI including a membership program that will include discounts of up to 30% off on 50+ startup brands (with new startups added every month); discover dozens of new, innovative, outdoor startups; receive first access to startups' new products; access to ambassador programs for 50+ startups; and give you first access to purchase startups' demo & trade show gear at 30-60% OFF!

Josh sits down with evo founder Bryce Phillips. evo was founded in 2001 when professional skier Bryce Phillips channeled his entrepreneurial spirit to take advantage of eBay by re-selling skis. As business boomed, he reinvested his earnings into his operation which would eventually turn into a full-fledged independent online retailer, which we know today as evo. Now evo is not just a ski and snowboard retailer but has expanded deeper into outdoor and action sports alike. Follow along as Bryce describes how he grew evo out of his garage to bloom into one of the leading online outdoor gear retailers

Josh sits down with Deviation Skis and Snowboards co-founder Matt Hibbert. Deviation Ski and Snowboard Works is a manufacturer that puts you in control of making your perfect skis or snowboard by make your perfect specs a reality. Deviation skis and snowboards are made custom, by hand, and with the topsheet graphic of your choice. For the not-so-creative types, Deviation partners with local artists to create your perfect ski or snowboard into a moving work of art. Why have a snowboard or pair of skis that’s just like everyone else's when you can have planks or a board that’s made especially for you?

Josh sits down with Anicca Bags co-founders Jeremy Holmstead, Mark Ortiz, and Forrest Rodman. Anicca bags was sparked when Jeremy Holmstead broke his femur. While going through his recovery, he picked up sewing and was quickly sucked into the world of apparel and gear production. From there he was joined up by long time friend Mark Ortiz and later Forrest Rodman to Anicca Bags into the like-minded, fun-loving group of friends who make handcrafted customizable bags. Although Anicca is a young company, this industry underdog has been innovating to finetune their products into the unique and reliable bags they produce today!

Josh sits down with Mountain Riders Alliance co-founder Jamie Schectman. Mountain Riders Alliance (MRA) is an organization that is driven by one thing and one thing only: Keeping the heart and soul of skiing and snowboarding alive. As bigger corporate mountains grow, small mom and pop ski areas continue to wither and struggle in the face of a dominated market. MRA helps these independant mountains by acting as consultants to help make sure they are headed in a positive and sustainable direction. With the birth of MRA’s Mountain Playground Card, a card holder will be supporting these independent mountains while being eligible for an array of deals and discounts on gear and lift tickets. Keep the soul of skiing and snowboarding alive by supporting the Mountain Riders Alliance.

Josh sits down with Under30Experiences co-founder Matt Wilson. Under30Experiences is a company that was born from Under30ceo, co-founded by Jared O’Toole and Matt Wilson. When the pair found themselves struggling in the hustle of NYC, Matt Wilson took a trip to Iceland that would change his outlook on work, play, and life for the rest of his life. Now Matt and Jared work together to bring individuals from all backgrounds together to share in a once in a lifetime experience to form lifelong bonds. Join a Under30Experience trip today and start experience the word as it should be: as authentically as possible and in the company of friends.

Josh sits down with Cirque Mountain Apparel founder Alex Biegler. Cirque Mountain Apparel is a lifestyle brand that was born in the backcountry of Jackson Hole, Wyoming. Once Alex’s side project started to gain momentum he readily turned his focus on his new endeavor, making state specific beanies wrapped in eye catching designs. With Cirque’s successful launch and quickly growing momentum, Alex and the Cirque team has moved to Vail to continue to produce outstanding apparel while developing some seriously ambitious plans for the future.

Josh sits down with J Skis founder Jason Levinthal. J Skis, based out of Burlington, VT, was founded after Jason Levinthal left his previous companies, Line Skis and Full Tilt Ski Boots to form a company where he could better manage moving parts and build it the way he saw fit. Piloted by a veteran skier and longtime entrepreneur, Jason frequently collaborates with artists and musicians to add culture to his brand, the skiing community as a whole, and of course to make skiing great again. J Skis is a brand that doesn’t take themselves too seriously, but have put an incredible amount of time and effort into testing, prototyping, and quality control in order to make sure customers are getting a ski that they can rely on and have some serious fun on the mountain with.

Josh sits down with The Renewal Workshop co-founders Nicole Bassett and Jeff Denby. The Renewal Worship, based out of Cascade Locks, Oregon is a used apparel and gear brand that will fully repair, clean, and revitalize your beloved gear and apparel. The Renewal Workshop is a company founded with a focus in tackling the huge waste problem that is heavily tied to apparel and gear production and manufacturing. In the United States 14 million tons of apparel end up in landfills every. Single. Year. After Nicole and Jeff were hit with this hard fact they got to work. Having just finished an incredibly successful indiegogo campaign, they are ready to be the saviors of fallen gear by reducing waste and increasing the lifespan of your

Josh sits down with Revision Skis co-founder and Bill Wanrooy. Revision Skis, based out of Denver, CO is a ski brand that focuses on freestyle skiing but, they are far from your average brand. Bill, along with Revision’s other cofounder David Bartels, have created one of the leading warranty programs in the industry. Unlike other brands, Revision Skis warranty covers rail damage, a feature that most freestyle skiers are hitting. Instead of dealing with dings and dents, Revision will make sure your planks are in tip top shape to get you back in the park. Revision is also involved with the carbon fund and are in constant pursuit of ways to make their operation more environmentally sustainable.

Josh sits down with Caleb Simpson co-founder of Bearded Brothers Bars. The idea behind Bearded Brothers, based out of Austin, Texas, was sparked when Chris, Calebs brother-in-law, introduced him to the idea of raw food diets. After getting immersed in a completely new and healthy way of life, Caleb soon started to make his own protein bars and soon found himself sharing his creation with friends and family. Bearded Brother Bars use natural, simple ingredients and uses only about seven different ingredients. Not extra bullshit, just straight forward ingredients. Now Bearded Brothers is producing roughly 500 thousand bars a year delivering energy and nutrition to athletes and health-nuts alike.

Josh sits down with Dale Lewis the founder of Fortress Clothing. Fortress Clothing, based out of Mt. Pleasant, Utah, was started as a way to provide people working in extreme conditions to last longer in harsh elements. When Dale Lewis found that his son needed to take absurdly frequent breaks from work to maintain his body heat while working in North Dakota, he got to work. After finding the proper materials and multiple prototypes he had found a design that lived up to the task while basing the design off a sweatshirt that he’s used for years without fail. Now Fortress delivers comfort and style to individuals in harsh working environments, preppers looking for the perfect bug-out gear, and recreators who want to stay outside longer and more comfortably.

Josh sits down with Taylor Henderson the founder of Nozipp Sleeping bags. Nozipp sleeping bags, based out of L.A, was started in 2014 when Taylor found himself locked in a grudge match against the zipper on his sleeping bag. Since then he’s sought to pursue and easier way to enjoy the comfort of a sleeping bag, thus creating the first no zipp, magnetic entry sleeping bag. After countless iteration he finally found the perfect recipe for a sleeping bag that will stay closed, let you dump heat when you need to, and never snag when trying to escape your camping cacoon. From there he took his game changing idea to the internet and went on to run a successful Kickstarter campaign to get Nozipp off the ground and has been at it ever since.

Josh sits down with Tanner Rosenthal The founder of Panda Ski Poles. Panda Ski Poles is a ski pole manufacturer that makes environmentally sustainable ski poles out of Bamboo. Since their start they have branched out to making trekking poles, selfie sticks, and apparel while maintaining a focus on sustainability and aggressively trying to make their production process more sustainable and reduce their carbon footprint. They are the first ski pole company to utilize “Zero Drag Powder Baskets” which reduces snags on pow, trees, and brush while riding. Panda Ski Poles has a lot planned for the future and are planning to do more with sustainable apparel. They stands by their values to make a product that is high performing, long lasting, and sustainably made.

Josh sits down with Point6 cofounder and CEO Peter Duke. Point6, based in Steamboat Spring, Colorado is a sock company created to take sock production to next level by improving its quality, comfort, and longevity while making huge strides in reducing the environmental impact of production. Point6 socks uses merino wool and is spun using a compact spinning method, which creates as tighter, stronger sock.

Peter Duke, and his wife Patty, are no strangers to the outdoor industry and especially sock production, having cofounded Smartwool in 1994. After stepping away from the company they are back with a brand new company that is deeply rooted in its cofounders experience, passion, and motivation to create a perfect product.

Josh sits down with Vestigo.co cofounder, Marshall Mosher. Vestigo.co, based in Athens, Georgia, is a startup that connects adventurers, outdoor sport enthusiasts, and new experience seekers to guides who are experts in their field and eager to share their passion. With a spark of interest and just a few clicks you can be on your next adventure or, after applying and getting approval individuals can plan and lead their own trip into the outdoors and beyond. Marshall shared his philosophy is that everyone’s adventure is different and his vision of turning Vestigo.co into a platform that connects you with any type of guided experience regardless of whatever that experience is.

Slant Skis was founded in 2007 by Josh Bennett in Truckee, California, after breaking countless skis and getting fed up with the quality of skis on the current market. In 2010 they moved to their factory near Tahoe City, California, located on the Truckee River in the Lake Tahoe basin, surrounded by their favorite mountains.

Josh, moved to Truckee, CA, in 2006 from Michigan’s Upper Peninsula. Josh’s background is in ski coaching, carpentry, and ski tuning which has helped him make an easy transition into ski making.

Josh had the pleasure of speaking with Josh and asked him some questions that our readers put together.

Josh sits down with Alison Dennis and Andrea Boldrini to talk about their website Weigh My Rack. Weigh My Rack is website where you can compare climbing gear to help climbers find the exact gear that they are looking for by providing specs, reviews, and the history and evolution of various brands. By laying out all the options that are on the market, Weigh My Rack helps its users find gear based off specific needs and preferences with just a few clicks. After Alison and Andreas got fed up with their corporate jobs they decided to hit the road and fully committ to building this invaluable tool to help climbers find the gear they’re looking for. Now they travel and adventure while building their business and helping to remove the stress of gear hunting

Josh sits down with Kush Climbing cofounders Kyle and Kim Vines. Kush Climbing is a company that makes crash pads, but where they stand out is in their incredible commitment to sustainability and offering the option to customize the design of your crash pad. Kush Climbing crash pads are made from hemp, and donate 2% of their sales to nonprofits to give back to nature and the community that both help support this startup. After an incredibly successful Kickstarter we are extremely excited to have the chance to find out more about a company that has gained an incredible traction in a short amount of time.

Northwest Tech is a ski and snowboard brand that specializes in outerwear. However, where they truly excel is their extensive customizable features, colors, and accessories, while delivering quality 20K waterproof jackets, pants and powder bibs at competitive prices.

Founded in 2012 by ski junkie and former Western Washington University student, Nick Marvik, Northwest Tech stands out by offering a product that is 100% customizable to ensure a unique design that abides to your style.

We had the pleasure of speaking with Nick Marvik and asked him some questions that our readers put together.

Josh sits down with Slap Bag founders Chris Boyd to discuss where the idea of Slap Bag came from and where his company is headed. SLAP BAG is a Simple small Accessory Pouch that mounts to the handlebars and stem of your road, mountain, cruiser, fixie or kids bike. It opens and closes with one hand for quick snacks for long hauls and to carry your gear from point A to point B like a charm. Where you’re out for a quick trip or a long journey, Slap Bag will ensure that everything you bring is on hand and accessible, while on the go.

Josh sits down with Boulder Denim co-founders Taz Barrett and Brad Spence to talk fashion, functional fashion. Boulder Denim is a climbing apparel company that makes jeans using elastic material that ensures maximum mobility. Their jeans are not only hyper-elastic, but are stain resistant and hydrophobic as well Perfect for climbing, hiking, or just lounging around; Boulder Denim Jeans will save you time when heading or leaving the gym and have you ready for any adventure.

Josh gets a chance to talk to Give’r cofounder, Bubba Albrecht about Give’r gloves, specifically highlighting their four-season glove, one of the toughest gloves on the market. Not only are Give’r gloves 100% water-proofed leather, they have reinforced stitching on palms and fingertips for added extra durability. These bad boys are not only built for the most treacherous adventures but are also built to handle jobs around the house, on the worksite, or barreling down a mountain with three feet of snow underfoot. Hell, these bad boys can even protect your hands from fire. Give’r gloves will keep your hands warm and last through the toughest tasks or adventures. Give’r all you got.

Josh chats with Char Poles CEO and founder, Alex Carr. Char poles is a pole manufacturer that was created when Carr was touring in the backcountry and was in dire need of a screwdriver to adjust his bindings to fit his boots. While hiking back down he realized the potential his ski poles had for storing basic, but dire tools needed for skiing, particularly screwdrivers. Shortly after, he got to work on prototypes and eventually shaped his vision into the utility pole brand, Char Poles.

As the sport progressed and filming became a more dynamic factor in the sport, Alex added gopro/action cam attachments to his pole, which can be fully integrated into a monopod. Char Poles is still working to perfect their poles and make sure every nook and cranny of their ski poles is the epitome of optimal functionality.

Josh gets a chance to talk to Grayl cofounder, Travis Merrigan about Grayl water bottle purifiers. With a built-in water press, Grayl water bottles are simple, easy to use, and incredibly efficient. Grayl originally got it’s start when Nancy Weston, Grayl’s other co founder and avid adventurer, wanted to step away from single use water bottles and improve on an idea that already existed.Their design keeps Grayl bottles ultralight, and by combining a purification system and water bottle you will be able to save space when you travel. In one press you can filter and purify life giving water to be safe to drink and the perfect container to carry it to the next stop on your on-going adventure.

Josh interviews Hemetic Trading Co. cofounder Matt McGinnis who talks about the inspiration for starting Hemetic, as well as the culture that drives his business. Hemetic Trading Co. is an American carry good and lifestyle brand based out of Burlington, VT, dedicated to quality and functionality. Hemetic was initially co-founder by Matt McGinnis and Jake Caggige as a response to poorly made bags that were marketed as American companies and manufactured elsewhere. With both Matt and Jake’s background in design and history of entrepreneurship, they collaborate with ease and not only created a driven, detail oriented company, but also a lifestyle brand that practices what it preaches: authenticity, modesty, and above all, quality

DID YOU KNOW THERE ARE THOUSANDS OF NEW STARTUPS IN THE ACTION SPORTS INDUSTRY EVERY YEAR? HOW MANY OF THEM DO YOU KNOW? To provide better background and insight on ReddyYeti, Cofounders Josh Salvo and Drew Pfundstein sit down and talk about what ReddyYeti.com is, how it was created, what’s in store for it’s future, and everything in between.

In this episode, Josh interviews Chris Loidolt, founder of Hummingbird Hammocks, which currently holds the unofficial title of the lightest and most compact hammock on the market. Chris utilizes his experience as a retired professional Skydiver and parachute rigger to build hammocks from Parachute Industry Association certified parachutes. After amazing success from his Kickstarter campaign Chris and Hummingbird Hammocks press on, constantly evolving to minimize size and weight, while maximizing strength comfort