Shiny New Object - a Marketing Podcast: Recent Episodes
Tom Ollerton
Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
Marketing is changing: where we were trying to avoid bot traffic before, we're now increasingly having to optimise for AI and agentic systems instead. But, soon everyone's content will be similar, and it's where the human element will set us free, according to Katherine Freeley, Head of Media at Boehringer Ingelheim.
Katherine comes back to the podcast five years since her last appearance, sharing why we should use AI to super charge our human capabilities and reflecting on how marketing has and will continue to change.
Why are brands primarily advertising to young people when over 44% of purchasing power sits with GenX and Baby Boomers? Ageism is Christiana Courtright's shiny new object, and she explains why you're leaving serious money on the table by not targeting ads correctly and in an audience relevant way. Listen to our latest guest, Head of Digital Netherlands at Edelman, to get more top data driven marketing tips.
Is using AI in social media content production and analysis cheating, or is it being smart and adding a human touch to make it authentic?
Paola Rosciano, Social Media Manager at Remote, explains why AI in social media marketing is her shiny new object, as long as it's being used right. Find out how she sees AI tools changing the marketing landscape and listen to her top tips for better time management and getting more out of your data.
Marketing and warfare can be similar, according to our latest guest Filip De Groeve, a Keynote Speaker, Pharmacist by training and Marketing Leader throughout his career.
On the podcast, Filip shares his experience as former Marketing Director Benelux for Coloplast, his top data driven marketing tips, and why marketers need to find the story to connect with consumers.
Data driven marketing is just like sport for Nikita Kucheryavy - you need to train it, you need to have the right warm-up, and you have to develop good technique to get the most out of it.
In this episode, he also shares the benefits of having pursued an international career within Mars Petcare, and tells us why he's picked retail media as a shiny new object.
How can marketers improve their understanding of customer demographics and increase the effectiveness of their qualitative data analysis? Tala's Victoria Lorenzana shares why using AI tools for customer feedback analysis is her shiny new object, explaining just how to do it.
In this very special episode we interview not one but two marketing leaders from the John Lewis Partnership, tackling a unique shiny new object, too.
Tune in to hear how Georgia Riley (Retail Media Propositions Strategy & Development Manager) & Jemma Haley (Proposition Strategy & Development Lead - Retail Media) are building a business within a business with their retail media work within JLP. Data driven marketing tips, how to go beyond the data and use empathy and the right insights to drive success, and more about the retail media revolution.
If your work matters to you, you'll be able to give it your "full attention, heart and effort" - a key tip that Troy Wood, Executive Director, Marketing at HTC VIVE, swears by.
On this latest podcast episode, find out how he makes work meaningful through 4 different focal points and learn why building a sandbox to test your marketing techniques end-to-end can help you get better at your day job.
A good marketer can pretty much manipulate the data to make their campaign look good, but you can't fake a great product or a great consumer experience.
That's why, according to Daniel Mark Carr, you need to look for data outside the dashboard to really understand what works and what doesn't with your target audience. On our latest podcast episode, Daniel shows us how to do that, how to start saying no to the right things, and how to get ahead in data driven marketing with 3 top tips.
Wondering always wins the day in data driven marketing, says Frederique Bazin, Head of Retail Marketing at SimpliSafe. She tells us why being different helps you stand out in the industry, and more importantly, why that requires a genuine curiosity mindset. Find out how to cultivate it, how to look for it as an employer, and more top marketing tips in this latest episode.
On the latest episode of the podcast, we talk about freeing up time for creative thinking thanks to speeding up and automating processes with AI. Our guest Anuj Adhiya, Expert-in-Residence for Growth at Techstars, shares what he's learnt from Dr Richard Feynman's autobiography, why he advises marketers to focus on decisions and hypotheses first, and how he thinks AI growth ops can help brands grow faster and more efficiently.
Behavioural psychology can both influence people to buy your products and change their attitudes and habits for the better. For Tom Holmes, harnessing its power for good within marketing is an exciting prospect. He tells us how he uses it in his role as Head of Marketing for Altogether Dental at Haleon and he shares top marketing tips and his admiration for former podcast guest Rory Sutherland.
Learn about agencies as pirate ships, storytelling from movie sets to the world of Gen AI, and why human is premium - from our latest guest, Tom Fenwick-Smith, Senior In House Creative at Three UK.
We discuss the importance of humanity and empathy in data driven marketing and we hear about some really interesting projects Tom's been behind in his varied career.
Our latest guest, Irina Finerman, has a varied background in entertainment, having worked for MTV, NBC News, and Showtime, but also in fintech. Her shiny new object is influencer marketing and the creator economy, included as part of a broad mix of data driven marketing approaches to offer creative, authentic content for target audiences.
What does an experienced "conversion surgeon" have to say about the future of data driven marketing? This week we're welcoming Kirk Deis, Senior Growth Marketing Manager at Skydio and the brain behind heydigitaldoc.com tools, on the podcast.
Learn about the usefulness of being a student of your own craft as a marketer and get all his top tips about how to make it in the industry.
Check out Kirk's marketing freebies on heydigitaldoc.com
In our latest podcast episode, Liz Nash, Manager, Global Social Media Strategy at Loop Earplugs, shares her top tips for improving as a data driven marketer. With a big focus on curiosity, within and outside the industry, she talks about the importance of interrogating the problem deeply to come up with better solutions for consumers. And she shares why building the Loop brand is her shiny new object.
PepsiCo's Eric Melis thinks there's never been a better time to be in marketing as brands are focused more than ever on truly understanding consumers and their passion points. He attributes PepsiCo's success to tapping into the intersection of passion points (his shiny new object) to really connect with audiences on the basis of their interests. He also shares data driven marketing tips about putting progress before perfection, being curious and proactive, and sticking with brand messages (consistency pays off).
What if your manager was your therapist?
On the latest podcast episode, we talk about therapy leadership: understanding your team, letting them have cathartic moments, and being attuned to the emotional impact of everyday work in the world of fashion marketing. Tune in to hear from Nick Goodchild, VP of Global Transformation at PVH Corp, as he explains his shiny new object and gives us some of his top data driven marketing tips.
What purpose drives your marketing team? And how is it aligned to the broader organisation's goals? How often do you review it? Purpose in marketing is Liam Branaghan's shiny new object. On the podcast, we discuss how brands can use it as a North Star to inform strategy and successful implementation. Tune in to listen to Uber's Performance Marketing Strategy Lead for Delivery across EMEA share his top tips.
Discover insights on understanding customers, testing ideas, and unlocking incremental growth, from Tom Boxall, Performance Marketing Manager at Naked Wines.
Learn how you should back yourself and go test, but also why incrementality is so important in data driven marketing, on this latest episode of the Shiny New Object podcast.
Your marketing instincts do get better with age, argues Caroline Cockell, the Marketing Director at Student Roost and our latest guest on the Shiny New Object podcast. Caroline tells us why data driven marketers need to listen to their gut, back it up with data where possible, or turn it into hypotheses and test it where the data doesn't yet stack up. Marketing is both a science and an art and she shows us how to embrace both sides to get results.
The secret to success in data driven marketing is relationships - according to Chris Love, Head of Marketing Performance & Econometrics at Virgin Media O2.
On the latest podcast episode, Chris explains why getting the marketing team out of its silo and knowing how to contribute to other teams' success, while letting them help yours with their insights, has stood him in good stead throughout his marketing career. He also shares his views on the importance of "sweating the small stuff" and why, ultimately, all we do is sales.
If what you're doing is perfect, where's the room for improvement? Citizen Watch Canada's Zahra Hemraj talks about the importance of negative data and of understanding the psychology behind quantitative insights, on the latest episode of the Shiny New Object podcast.
Capital.com's Boaz Sobrado discusses why predictive modelling of conversion events is essential in data driven marketing on the Shiny New Object podcast. Tune in to see how to create your own modelling, as well as to hear tips on developing a relationship with data to better understand and use it.
Our latest guest is from Louis Vuitton Mexico and shares her approach to a winning prep strategy that she runs every month with her team. Priscila Lopez is the Digital & E-commerce Manager for Louis Vuitton and her shiny new object is a monthly digital preparation for winners that avoids working in silos and helps make data driven decisions across the business.
How can B2B marketers - specifically in med tech - improve their insights collection and better understand their audiences? In this episode, our guest Alejandra Ramirez Giles,
How does a trapeze artist find stories in consumer data? On the latest podcast episode, we speak to Caitlin Dodd, Director of Marketing, Specialty Hair Care at Church & Dwight, who shares her shiny new object as storytelling with data, but in a different way than you might expect...
Alexa Lombardo, Fractional CMO, Consultant & Strategic Advisor with a career background at the Estée Lauder companies, Bobbi Brown, Tom Ford, and Unilever, among others, shares her top data driven marketing tips on the Shiny New Object Podcast - including how not to overly rely on data without qualitative analysis!
How can brands get more real customer feedback and understand culture better? By getting out of the office, which Alexa explains how to do through the use of AI. Let your GPT assistants streamline tasks and free up time for more meaningful work. Find out how on the full podcast.
In this latest episode, we talk to Zyania Orozco, former Senior Brand Marketing Manager at Oppo in LATAM. Discover how Zyania is blending the worlds of luxury marketing and technology to drive innovation and customer loyalty.
In this episode of the Shiny New Object podcast, host Tom Ollerton interviews Luis Antonio Gonzalez Rodriguez, a Digital Marketing Manager at HP Mexico, about the future of data-driven marketing. Luis shares his insights on effective time management, the importance of analysis and imagination when working with marketing analytics, and the unique challenges and opportunities for in-house marketing teams. Tune in to learn Luis' top advice for becoming a better data-driven marketer.
Explore the future of data driven marketing with in a Shiny New Object Podcast interview with Di Gallo, Director of Marketing Modernisation and Innovation at CIBC. Discover Di's insights on the importance of social commerce and how brands can become better data-driven marketers by learning from social media and modifying customer journeys on their websites.
This episode of the Shiny New Object podcast features Anna Ivanko, the Senior Media Manager, Global Marketing, at Ubisoft. Anna shares her own top data-driven marketing tips and discusses the concept of "active attention" in an age of digital distractions. Tune in to learn how marketers can create engaging content that captures their audience's focus.
In this episode of the Shiny New Object podcast, host Tom Ollerton interviews Aurea Mauries, the Strategic Marketing and Technology Leader for Animal Nutrition in Mexico at Cargill. Aurea shares her insights on becoming a better data-driven marketer, including the importance of moving beyond just data analysis to truly understanding customer behaviour and emotions.
Tune in to the latest episode of the Shiny New Object Podcast, where Luis Pablo Perez Torrescano, LATAM Senior Marketing Manager, delves into his unique approach to data-driven marketing. He shares how the art of improvisation helps him navigate the fast-paced world of marketing and stay audience-focused despite high data demands. From gaming as a meditative outlet to embracing improv’s “yes, and” mindset, Luis reveals tools that marketers can use to adapt, innovate, and connect more deeply with their consumers.
On the latest podcast episode, Philipp Schuster talks about bringing his agency and procurement background to build meaningful and innovative marketing partnerships at Bayer. This is his shiny new object, which he likens to "getting better if you play against a better team" and sees as supporting growth on both agencies' and clients' side.
Learn more about this new model and get Philipp's top data driven marketing tips, including why we need to keep putting ourselves in uncomfortable situations.
Marketers tend to forget a key element of the job - we are marketing to humans, whose purchasing decisions are often irrational. Moreover, data driven marketing doesn't succeed as long as we're not aware of our own biases. On the Shiny New Object podcast this week, we talk rationality vs bias, mistakes vs responsibility, and product led vs marketing led growth with Karix Director Product and Solutions Marketing, Shafique Gajdhar.
Data driven marketing lacks luster without the addition of qualitative research, according to Virginia Barnes, Interim Brand, Sponsorship and Retail Marketing manager at Standard Life UK.
On the latest podcast episode, Virginia shares why the real magic happens when you step away from the spreadsheets and talk to actual humans. Listen to her top marketing tip around stepping back, but also avoiding distractions, hear what her new belief is that has changed her attitude to work, and delve into the power of qualitative research in a digital age.
When technology is used to create unique immersive experiences, it can be a powerful engine to your end-to-end marketing funnel, according to Lisa Delaney of Cathay Pacific. The Regional Head of Marketing and Lifestyle Europe talks to us about Cathay's return to the limelight through a 2023 campaign, her favourite book to boost creativity, and her top tips for making the most out of data in marketing.
In the latest instalment of the Shiny New Object podcast, we talk about the potential of end-to-end generative AI in marketing, including its benefits and concerns about maintaining human control, empathy, and creativity. Our guest is Phil Clark, Senior Director, Digital Marketing & Media at Canada Goose. Tune in to get his top data driven marketing tips, ideas about AI & creativity, and more.
OPPO loves new talent and, in this episode of the Shiny New Object podcast, we find out about their Creators' Lab where new content creators can get their big break. Monica Narvarz, Digital Media Manager, is passionate about nourishing talent and giving those just starting out that boost of confidence, but also financial support, to make something special.
We also talk about leaving your ego at the door, escaping silos, and developing empathy to be a better data driven marketer.
The latest guest on the Shiny New Object is Steve Seddon, CMO of the Ice Travel Group and long-time travel marketer. He shares his top advice for students looking to break into the industry regardless of their background, why researching & knowing your customers and your product remain the best ways to succeed, and why the brand and performance sides of marketing teams should work closer together.
On the latest Shiny New Object podcast, hear from URBN Director of Marketing, Free People Europe, John Sadeghipoor. He sees 3D worlds as the future of marketing thanks to the value of immersive experiences backed up by developing technology. We also discuss his career evolution vs work/life balance and mental health and learn about how data is purely the consequence of actions.
How is Zillow revolutionising home buying using AR and new tech like the Apple Vision Pro? Why is unplugging better than being always on? And why should all marketers keep their data scientists around the table at all steps in the creative process?
Find out all these answers and more in the latest episode of the Shiny New Object Podcast, featuring Beverly Jackson, Vice President of Brand and Product Marketing at Zillow
On this latest episode of the Shiny New Object podcast, explore how marketers can maximise the value of data through strategic use of customer data platforms. Constantin Hourmouzis, Senior Manager | Data Driven Marketing at PwC Germany, shares best practices for CDP implementation and insights into how leading companies are transforming their marketing with these tools.
We also discuss his favourite marketing books and the importance of creating a data value proposition.
Leandro Chique, Marketing Director - Strategic Adjacencies at Philips, sees the development of AI and technology in data driven marketing as a huge opportunity for improving consumer health. His Shiny New Object is all about using data to scale and drive consumer or patient engagement, to drive healthy behaviour changes that will improve people's wellbeing overall.
Listen to the latest podcast episode to find out how he sees consumer and healthcare data being used together and hear top marketing and career tips, too.
Our latest guest on the Shiny New Object Podcast, Brett Richardson, is the Director of Media and Marketing at Chobani, where he works closely with retailers across the US to optimise media investment for the brand.
This is why his shiny new object is retail media, thanks to the insights and advertising opportunities it can provide. Get his data driven marketing tips around using offsite media, find out what advice he'd give to a student, and learn why getting your hands dirty is essential for succeeding in the industry.
Find out how data-driven marketers can effectively measure marketing impact and brand growth in B2B environments through behavioral insights, networking with customers, and defining strategic and tactical key performance indicators. Valmet's Mikko Vesterinen also shares how he's using data and behavioral science responsibly in marketing and gives us his favourite marketing book.
Bayer's Global Head of Data Driven Marketing Emre Acikel discusses how integrating creative and media analytics has improved marketing campaign effectiveness at Bayer by up to 15% by revealing which creatives and audiences perform best.
He also explains how connecting creatives to campaign data through an AI tool provided valuable insights, while acknowledging barriers to changing existing practices.
Listen for all the details and to learn how to maintain hands-on experience and learn new skills to differentiate yourself in an ever changing marketing environment.
Christina Rapsomanikis is a digital growth leader who's worked across CPG, luxury businesses, and now leads the Digital and e-commerce arm of Mars Pet Nutrition.
In this latest episode of the Shiny New Object Podcast, she shares her favorite marketing book, the importance of psychological safety, link chaining journeys and the practice of foundation and transformation as a basis for successful data driven marketing.
Find out about the importance of staying concise and driving your point home with confidence from Idil Cakim, Senior Vice President, Research and Insights, at Audacy. Her Shiny New Object is the connection between creative and sonic elements and performance metrics. She's been learning what makes meaningful content that drives audience reactions in the audio world and she shares her insights with us on the latest podcast episode.
Aligning sales and marketing objectives and data exchanges seems a no brainer, yet so many organisations simply don't do it, says Patrick Janssen, Cisco's Partner Marketing Manager. It's why he's picked it as his shiny new object.
Tune in to learn more about alignment and its benefits for data driven marketing, plus hear extra tips for unlocking creative value from Patrick.
For Bimbo Bakeries' Senior Director of Media, Analytics and Content, AI continues to be a shiny new object especially when it comes to brainstorming and to content creation on a budget. On the latest podcast episode, Marie Fallon talks about how brands with low budgets can have better access to repurposing or expanding content, why human intervention is still essential, and how to truly delve into data analysis to get the right answers for your brand.
What do street names have to do with marketing planning? How do TV drama characters inspire marketing strategies? And how does Just Eat try to get closer to their consumers?
Find out all this and more, including top data driven marketing tips and career advice for students, from the latest episode of the Shiny New Object podcast, featuring Jeremy Nye, Senior Insight Manager, Global, at Just Eat Takeaway.com.
Mark Sandys' career with Diageo started in 1997 and has taken him around the world, working in the brand's marketing and commercial areas all this time. Today, he is the Chief Innovation Officer, shaping the future of the way that people socialise.
His Shiny New Object is Diageo's very own Distilled report - a trend report looking at the evolution of consumer behaviour, within the drinks industry and beyond. Tune in to hear the 5 trends as of 2024, Mark's top data driven marketing tip, and how he balances exercise and work for optimised wellbeing.
Ever wondered by B2B marketing seems to be left behind when it comes to technological innovation, a "poor cousin" of B2C marketing? The tide is turning, according to Uber for Business' Victoria Kerr, who sees data driven marketing becoming more exciting and consumer-driven.
On the latest episode of the Shiny New Object Podcast, find out about the B2B push & pull approach, the future of marketing with a twist, and how creativity is changing the way brands interact with clients and with end consumers.
On the latest Shiny New Object Podcast episode, Natalia Horvath, Former Head of Customer Marketing and Omnichannel Development, Global Reserve, at Diageo, gives us a history of channel marketing to today's newest approach - channel-less marketing.
Natalia believes marketers need to understand touchpoints first, then build their approach to their audience from there. We're beyond channels and platforms and we learn how to make this a success in data driven marketing.
Tune in to get her top tips for furthering a marketing career and hear why we need to stay culturally unbiased while remembering we're talking to humans, too.
On the latest episode we talk to CMO of Asahi Europe & International, Grant McKenzie, who shares why he's also embraced AI as his Shiny New Object. His focus is on how AI can help marketers be better and more profound, leaving the day-to-day jobs aside.
Find out why international assignments have enriched Grant's understanding of consumers and the benefits of learning another language to be a better marketer, too.
While some insights pros prefer to float on the surface of data, Tina Tonielli is unafraid to take a deep dive. On the latest episode of the Shiny New Object podcast, Haleon's US and North American Lead, Consumer and Business Insights and Analytics, shares how she swims laps in raw data sources to uncover hidden insights. Tune in to hear Tina's top tips on balancing automated and manual analysis, using AI as a supercharged curiosity booster, and far-sighted planning to stay ahead of future trends. And yes, a lot of swimming metaphors.
Having access to data is key to making good marketing decisions, but Nendra van Wielink-Mohamed knows that not all data collected can be useful, and not all useful data can be or is collected in an organisation.
So, what are her top data driven marketing tips and why is her Shiny New Object... the avoidance of shiny new objects? The Kraft Heinz Company's Associate Director, GCOE Global Media, tells us that we need to start with getting our house in order, have a rigorous data collection method and governance, before looking at new tech that can enhance the basics.
Find out more on this latest podcast episode.
The latest episode Shiny New Object podcast looks at the future of data-driven marketing with Anna Estlund, Senior Director of Insight and Strategy at Pernod Ricard.
Anna shares her innovative approach to navigating the complexities of marketing effectiveness through the lens of her "Creative Compass." Discover how her strategy simplifies decision-making, cuts through data overload, and hones in on actionable insights. Perfect for marketers seeking to elevate their strategies, this episode unpacks the art of saying no to excessive data and the power of focused insights.
How does therapy improve your work life balance and can we even call it that - or is it simply, life balance?
Listen to Giovanni Puppo, Head of E-Commerce Media Europe at LIPTON and Adjunct Professor at the POLIMI Graduate School of Management, talk about how his attitude to work & life has changed to make him a better data driven marketer.
His Shiny New Object is ChatGPT - "the super smart and underpaid assistant that everyone wanted". Find out how Gio uses it for data driven marketing and why you shouldn't rely on it for data analysis or trip planning.
For marketers, the pursuit of profit and short-term gains can leave you without a continuous growth opportunity and stump the longevity of your business. This is why David Khoshpasand, Amazon Performance Marketing Manager at Hasbro, swears by the framework of three horizons described in the book The Alchemy of Growth by Mehrdad Baghai, Steve Coley, and David White.
For the first time on the podcast, a guest's shiny new object is a book. Find out what it teaches data driven marketers, why the 3 horizons are a game changer in today's world, and how David uses this approach with his media decisions.
You may be tempted to think that DTC is nothing new in marketing and sales, but Jabra's Paul Robinson has picked it as his Shiny New Object due to the way in which DTC logistics have advanced, how much important consumer insight can be gained from it, and how it's grown quietly until it combined with the COVID-period online shopping boom to become a force to be reckoned with.
In our first podcast of 2024, tune in to hear how data driven marketing can benefit from DTC - both as a channel and as a source of inspiration and insights.
Adding sound to your online ad will make it more difficult to skip - and that's essential in today's world, where consumers are overwhelmed with huge amounts of information. "Would you scroll past this ad at 10.30pm at night?" is Rishi Mulgund's barometer for seeing whether an ad has what it takes to grip attention and deliver on investment.
In this latest episode of the Shiny New Object Podcast, Haleon's Performance Marketing Director focuses on how data driven marketing can gain from sound and audio.
Tune in to hear why marketers need to use themselves as tests for whether their ads are gripping enough and to learn how audio can make a huge difference to an industry that's become too used to optimising with sound off.
On this latest podcast looking at the future of data driven marketing, we discuss how the industry can better tap into the potential of neurodiversity.
Cate McVeigh, European Senior Marketing Analytics Manager at Mars, recounts her experience progressing through the industry while having dual ADHD and shares her learnings and tips for seeing the opportunities that neurodiverse people bring to the table.
Plus, find out her top data driven marketing tip!
Grettel Clark, Senior Performance Marketing Specialist at Ottobock, firmly believes that TikTok is king among the digital marketing platforms brand can grow on these days. There's a unique, more direct connection that brands can make with their target audience on the platform. It's also a place where you must be genuine or your marketing efforts will fail.
On the latest episode of the Shiny New Object Podcast, we find out why TikTok is so crucial to marketing performance, why marketers aren't taking advantage of it as they should, and how to get started on it.
What if the outcome of relying on more automation and AI tools meant that advertising and marketing could return to an era of "big ideas"? It's the question asked by our latest podcast guest, Qaiser Bachani, Consumer Experience Lead, Europe & Global Brands, at Mondelēz International.
Find out how he sees the big idea filtering through every brand activity, why being led by ideas means that all the day-to-day marketing becomes easier to manage, and more top tips, in the latest episode.
Rebecca McCowan, Design Lead at the Coca-Cola Company, believes in slow design and long-term thinking when it comes to branding. In the latest Shiny New Object podcast episode, she tells us how design often solves business problems and why slow design increases creative effectiveness by building coherence and consistency for your brand. Plus, hear the secrets behind the Coca-Cola Christmas!
In the latest episode, Jill Cress, Chief Marketing and Experience Officer at H&R Block, talks about the importance of truly knowing and committing to one's audience for marketing effectiveness. We get her top tips on data driven marketing and hear how she wants to be remembered and what advice she'd give a student about getting into the industry.
How can marketers measure the effectiveness of their messages? Using neuroscience, says Sorin Patilinet, Mars' Senior Director for Marketing Effectiveness and owner of the Marketing Engineer blog.
On the latest podcast episode, find out why neuro marketing is Sorin's Shiny New Object and how he applies it at Mars. Plus, hear about an annual "ad eaters" festival, Sorin's top marketing tips, and why blogging was the best investment he made during Covid.
How are marketers geared up to tackle the busiest commercial quarter of the year? With Q4 fast approaching, over one third of marketers still don't optimise their creative in-flight. It's the equivalent of playing football and never changing your team during the match, even when they're doing poorly, warn Automated Creative's Amy Wright and Dan Moseley.
On this special episode of the Shiny New Object Podcast, Amy and Dan share their research into how brands can optimise creative effectiveness in Q4 and beyond. It's an urgent wake-up call with actionable tips and learnings from working with the likes of Brown-Forman and Mars, among others.
Listen to their stats and advice and sign up for the webinar on 28th September to get all the insights:
https://live.remo.co/e/compounding-creative-effectivene/register
On this special episode recorded live at MAD//Fest 2023, Gerry D'Angelo talks about the excitement of marketers around generative AI. He gives advice on approaching it with cautious optimism and learning from past mistakes when it comes to jumping on the latest innovation. But he also balances that with all the possibilities for creative effectiveness and performance advertising.
Listen to Gerry's top tips for incorporating Generative AI in your marketing plan and hear some advice for new starters and for experienced marketers alike, on this latest podcast episode.
What makes a successful marketing leader to Gen Z in a constantly changing environment? According to Saurabh Patel, Group Chief Marketing Officer at IHH Healthcare, it's all about displaying servant leadership - his Shiny New Object.
On the latest podcast episode, Saurabh explains why active listening and empathy develop successful teams and gives his top tips about how managers can embrace this approach. He also tells us why obsessing about the consumer is not a tired trope and shares the importance of getting sales experience for good marketers.
What do you do when you have no in-flight entertainment, but still want to reach out to consumers and build loyalty and brand recognition? You set up a branded podcast, would be Shaaf Tauqeer's advice.
The easyJet Audience and Martech Manager is relying on his learnings about audience attention and building trust in a safe environment for his Shiny New Object. He tells us how he plans to build the easyJet podcast, as well as what his top marketing tips are, in the latest episode.
Creating a strong marketing team goes beyond specialising in one field, says AT&T's Zach Doty. In fact, on the latest episode of the Shiny New Object podcast, he tells us why the popular talent development concept of T-shaped talent is ineffective.
Instead, Zach advocates for becoming Pi-shaped and surrounding yourself with people who are, too. Find out what that means, hear some top marketing and SEO tips, and learn about Zach's career progression!
In this bonus podcast episode, we talk to a gaming advertising expert: Meta's Tim Lion. For his Shiny New Object, Tim tells us why marketers have been overlooking a huge opportunity when it comes to gaming, especially the mobile audience.
Find out why gamers are an ideal target market thanks to their diversity and addressability, and hear top tips for marketers looking to advance their career, on the latest podcast out now.
Perfect is the enemy of good and, on the latest episode of the Shiny New Object Podcast, Brian Costello of General Motors explains how marketers can use this principle with generative AI to increase creative effectiveness.
Brian's shiny new object is generative AI because it allows advertisers to work at scale, generating multiple iterations of their creative work, testing, and perfecting what works. It's also the way to reduce "busy work" and allow you to focus on the work that matters.
Listen to Brian talk about the right mindset to reap the benefits of AI for B2B marketing, as well as some of his top tips for new starters in the industry.
When it comes to expanding the reach of your marketing plan, Spotify's Ed Couchman thinks it's time to prioritise audio. The Head of Sales for UK & Northern Europe tells us why we're going through an audio revolution and how much more impact marketers can have by reaching their audiences in this way.
His Shiny New Object is Spotify's "Sonic Science 2" - a new report looking at how audio impacts people's lives and the learnings we can take away from it to enhance creative effectiveness. Tune in to listen how to put this in practice and find out more top tips from Ed.
Bausch + Lomb’s Director for Consumer Marketing, Tatyana Jones, is no stranger to the complexities of CPG marketing in today’s noisy landscape. That’s why her shiny new object is simplicity - in particular, doing the common, uncommonly well.
Find out how to pare down your marketing strategy and boost creative effectiveness in the latest episode of the Shiny New Object. Tatyana also shares her three-pillar approach to simple marketing and the worst marketing advice she’s ever heard.
The latest podcast episode features Jen Tanner, Marketing Director at Accenture, talking about why a solid marketing strategy brief can become a game changer for B2B marketers.
Listen to Jen’s top tips, find out what new behaviour has changed the way she interacts with colleagues, and learn how to optimise the marketing strategy brief to back up new initiatives and secure funding and buy-in from the C-suite.
In the latest episode we dive into what makes successful marketing when using AI - automation with human curation, according to our guest Jeric Griffin, Performance Marketing Manager at Mars Petcare.
Find out why extreme automation kills the quality of your marketing outputs, how to avoid this with human curation, and a key difference for creative effectiveness: automation vs. optimisation.
Hear how Mars works with Automated Creative to improve creative effectiveness and find out Jeric’s top marketing tip and his best investment so far.
What makes a creative marketer and how can companies become more open to creative thinking through a combination of structure and confidence? In this episode of the Shiny New Object podcast, Svetla Pavlova, Performance Marketing Manager at Epsilon, shares the PAGES framework to foster creative thinking.
Find out why PAGES can make anyone more creative, as well as why advertisers need to really know their product. Hear Svetla's top tips to students entering the industry, too.
With a career spanning everything from graphic design to user experience to SEO, paid social, and now B2B marketing, Kristin Sinclair is fascinated by how AI opens up possibilities in for B2B marketers to better target their dream consumers.
On the latest episode of the Shiny New Object Podcast, TÜV SÜD's Performance Marketing Manager talks about her top marketing tips, the biggest lesson she learnt early on in her career, and how she believes AI can be leveraged to maximise opportunities from intent data in B2B marketing. Tune in to hear her tips now.
How does Uber optimise the success of their adverts on the app? It's all about context and attention, as Paul Wright shares on the latest episode of the Shiny New Object Podcast.
Advertising is too complex these days, while good brands get through to consumers by keeping it simple. Find out why Paul's shiny new object is context and attention - a basic but effective combination. Hear about his biggest career screw-up and his top marketing tip, too.
Dive into the world of AI and data-driven marketing with Amit Thard, Director of Omnichannel Strategy at GE Healthcare, as he shares how we're just scratching the surface of AI's potential in marketing. In this episode, Amit compares the current AI craze to the early days of the internet, emphasizing the importance of learning about it to gain a competitive advantage.
Discover how Amit uses AI to make better predictions by overlaying massive amounts of health infrastructure data with marketing insights. As AI systems grow more intelligent, they'll help marketers pinpoint crucial data points for even better decision-making.
Don't miss Amit's top marketing tips for students and seasoned marketers and learn how to harness the power of AI as a valuable tool in your marketing arsenal, in the latest episode.
Dive into what makes marketers succeed at all ages with Nina Ntatidou, Global Lead Management at PayPal, as she shares her journey from an economics background to the world of marketing in our latest podcast episode.
🚀 Learn why diversity in skills and backgrounds is the secret sauce to success, and pick up valuable tips on gaining experience and building industry knowledge. 🧠 And discover how ethical marketing is not just a shiny new object, but a crucial part of earning consumer trust.
In the latest podcast episode, Azeem Ahmad, Digital Marketing Lead at ASSA ABLOY Group, discusses the importance of genuine diversity and inclusion in marketing. He highlights the pitfalls of companies treating diversity and inclusion as a one-month-a-year initiative rather than an integral part of their brand strategy, and warns that not all claims to be diverse are genuine.
With underrepresented groups holding significant spending power, Azeem encourages businesses to ensure their diversity and inclusion initiatives are directly linked to bonuses, increase transparency around diversity data, and give employees the tools and funds needed to truly effect change.
Listen for top tips on how to make D&I a genuine part of your strategy.
Thiago Gomes is the Product Marketing Lead for EMEA at Meta (Facebook), where he champions diversity - his Shiny New Object. Having moved and worked from South America to the US and now across EMEA, Thiago knows first hand the importance of diversity and inclusion in creating strong teams, understanding customers better, and driving innovation.
Listen to how companies can boost diversity in a genuine manner, what advantages a truly diverse approach yields for business, and get more marketing tips from Thiago on the podcast.
This week's guest is a marketing expert in the insurance and finance industries, having racked up experience in house at brands like Comparethemarket.com, William Russell, and now Experian - where she is the Product Marketing & Proposition Lead.
Eka Vankova's Shiny New Object is AI and machine learning in the product marketing process. How can machine learning models help marketers with customer segmentation and personalisation? For Eka, understanding customers is the keystone to good marketing, so AI and ML can accelerate this process for her, helping her create more targeted campaigns and tailor product offerings to specific customer needs.
Find out who does this well already, how Eka sees the future of product marketing powered by AI, and what her other top marketing tips are, on this week's podcast.
For any brand that's looking to grow awareness and target their audience in a more successful way, using creator commerce is essential. From influencers to online publications, our shopping habits and our consideration are swayed by creators more than ever.
This is why Lucrèce Sicat, Head of Creator Marketing, Europe, at Amazon, has specialised in this area and considers creator commerce her Shiny New Object.
In the latest episode of the podcast, find out what the main benefits of creator commerce are, how brands can get started with creators, and what Lucrèce's biggest work f***-up was... as well some of her top tips for marketing success.
How does a marketer that loves data-driven decision making use ChatGPT as her own personal assistant? Will AI take over all writing jobs and how can marketers actually use it for good?
The latest guest on the Shiny New Object Podcast is Madlen Nicolaus, former VP Marketing EMEA at SAP Concur. Listen to Madlen explain why ChatGPT is her Shiny New Object and hear her top tips for marketing success.
How are platforms like Substack changing the digital marketing game? For Stephanie Bonnet, Head of Corporate Communications at EDF in the UK and our latest guest on the Shiny New Object podcast, free expression and the opportunity to be a creator in many different media have led to a new phenomenon of personal marketing.
How does this differ from the old personal branding and what can marketers learn from it? Is it an individual opportunity only or can brands jump in and - at the very least - learn something from the growing popularity of Substack?
Hear how Stephanie has built her Substack presence, what she's learnt along the way, and her top marketing tips in this latest episode.
Now the VP for Global Marketing at Logicalis, Catriona Walkerden has worked in technology for over 20 years and learnt how to create a human first approach to marketing. One of her top marketing tips is about making advertising and marketing a more pleasurable experience for the end consumer, while her Shiny New Object is sustainability in marketing.
On the latest podcast episode, we hear why sustainability has become the unwritten mandatory brand value and what organisations can do to use that to their advantage. How do you shape the narrative around your green initiatives all while avoiding green washing? And what are the first steps towards a positive, planet-conscious way of working? Hear more from Catriona in this week's episode.
Being a good marketer is easy when things go well and people buy products. But, according to John, it's when things are tough that you have the opportunity to become great.
How can marketers turn everyday challenges into opportunities and what's on the mind of the CMO of Therabody amongst what he deems to be the "great chaos" of today's marketing landscape? John Solomon tells us how to "read the environment," what is top marketing tip is, and why buying a Theragun turned out to be a life-changing decision.
For Kauveri, the link between business and marketing is a quintessential part of the job. How can marketers drive quantifiable business outcomes and bring real value to the C suite? Sometimes, gaming can be the answer, as we find out in this week's Shiny New Object podcast.
Listen to Kauveri Khullaar, Vice President Consumer Marketing & Sponsorships at Mastercard Asia Pacific, tell us why gaming is her shiny new object, how she thinks marketing brings value to business, and how she has learnt to take her job less seriously in the face of the toxic culture of perfection and exhaustion.
What can marketers learn from Brad Pitt's scouting strategy in the movie Moneyball? How can you prevent digging yourself into a hole making mistakes as a junior in advertising? And what does cooking have to do with good digital strategies?
Listen to JJ Foan, Head of Digital Marketing, Europe, at OPPO, give us all the answers and find out why he stands by Moneyball marketing as his Shiny New Object in the latest episode.
Daniel Peach has an experience that ranges across different industries and capabilities: from auditing M&As and other financial transactions, to aerospace and defense consulting, to marketing. His Shiny New Object draws from more personal experience, however: it's pride washing.
How do brands get it so wrong with their Pride Month ads and disjointed approach between what they try to convey in their message and how they cater to their own corporate interests? Who does LGBTQ representation well and what can brands learn from them?
Listen to Daniel's top tips against pride washing and more, on the latest podcast episode.
All episodes here - https://automatedcreative.net/shiny-new-object-marketing-innovation-podcast
For our 200th episode, we have quite a treat! Ben Wise is the Head of Programmatic Media at Google Canada, as well as the Chair of the Board of Directors at the Daily Bread Food Bank and an advisor to start-ups and a mentor in various programmes.
His Shiny New Object is breaking down the silos between digital and traditional media. Find out why companies need to stop thinking about these media separately, when consumers have already moved on and focus primarily on the content, regardless of its origin. Listen to why brands need to make the switch in order to unify their message and have a more flexible, holistic approach to their messaging, too.
Hear Ben's top marketing tips for new starters and some more strategic advice in the latest episode.
In this week's podcast, we explore the evolution of purpose driven marketing with Genpact's Assistant Vice President for Marketing and Communications, Kavita Yadav.
This is Kavita's Shiny New Object in a wold of evolved marketing. She believes consumers no longer buy based on features and price. Instead, brands need to understand what value they bring to society and capitalise on that in their marketing. Purpose driven marketing is the way to differentiate yourself, to create loyalty, and to continue to thrive. But, of course, it needs to be authentic.
Find out what purpose driven marketing means to Kavita, how she deals with being overwhelmed, and what her top marketing tip is for those new to the industry.
On the latest podcast episode, we speak to Citi AVP - Marketing, Varun Ravichandran about experiential ecommerce - a unique recipe that blends product, emotion, innovation and technology.
Find out how to run consumers into active members of your brand story, and create immersive experiences that connect better with your audience. And learn how to deal with overwhelm by imagining your inbox is like a cupboard full of scary ghosts!
Learn all of Varun's top marketing tips on the Shiny New Object podcast.
In this week's Shiny New Object podcast, Jennsen Fung, the EVP of Digital Marketing at EF Education First, discusses his passion project: Next Generation User Acquisition. Jennsen explains how adding data science and behavioural science elements to user acquisition can give organisations a competitive edge by enabling them to make more informed and faster decisions, have more accurate attribution and prediction capabilities, and access features that don't natively exist on platforms like Facebook and Google Ads. Jennsen also talks about the role of machine learning in classification tasks and the importance of data quality and governance. If you're interested in the future of marketing and advertising, don't miss this episode!
Looking after all things marketing for one India's largest two wheeler and three wheeler company, Diptakirti Chaudhuri is a "marketer by day, movies lover by night." He has over 20 years experience in several industries and believes that, above all, marketers need to remember that people read or consume content that interests them - and that's not necessarily ads.
Find out how to grab your consumers' attention and why a whiteboard and marker pen are Dipta's Shiny New Objects, on the latest podcast episode.
What future is there for AI tools in marketing and how will creative work alongside automation to free up time for content creators? Mihir Haryal, Assistant Vice Preside for Marketing at Apex Group Ltd, has chosen the use of AI in marketing as his Shiny New Object and he tells us why he believes there are exciting developments ahead.
Listen to Mihir's top marketing tips and more in the latest episode.
How do the worlds of gaming and fashion come together to create marketing opportunities for traditional fashion brands and an altogether new commercial model?
Gary Plunkett, Chief Commercial Officer - Dtail by PixelPool, tells us why his Shiny New Object is gaming technology, in the latest podcast episode. Find out how brands can adapt their advertising strategy to take gaming worlds into account and how these new environments extend the commercial opportunity for the traditional fashion industry.
For Kristina, marketing shouldn't be about B2B and B2C, but rather about business to human.
How do we target our advertising to people, not brands and concepts, and how can we improve our strategy to always consider the person who receives our message?
Listen to the latest episode of the podcast to find out.
On this week's episode we catch up with the Global Digital Marketing Lead for Mars Petcare Nutrition, Mohit Arora, also a client of Automated Creative.
Mohit shares his new values and beliefs, his top marketing tips, and why his Shiny New Object is winning in ambiguity in the context of modern marketing.
Find out how and why to split your teams between core business focus and disrupting the future, and why you should always strive to get the right people answering the right questions.
Libby Escolme has had a wide range of marketing roles across B2B and B2C, in hospitality, retail, FMCG, property, services. Yet, her best marketing advice comes from... The Very Hungry Caterpillar!
Find out why you should never just "do nothing," why it pays to build the plane as you fly it, and why Libby's Shiny New Object is functional nutrition.
How does all this blend into advice for future marketing strategy? Listen to the latest podcast episode to learn more.
For Anna, the most exciting new development in marketing is the world of virtual goods.
As we spend larger proportions of our lives in the virtual space, the opportunities for creators and for brands in that area increase exponentially. With a market set to grow to $500 bn in the next five years, how can brands play a role in virtual goods and whose role is it to drive their creation?
Listen to Anna give us her views on the future of marketing virtual goods, and more, on the latest episode of the podcast.
Claire Graves is the President of The Webby Awards, recognising excellence online for the past 27 years (the very beginnings of internet and digital marketing!).
In this episode, we reminisce about the origins of digital marketing and how far we've come to embrace responsible technology - Claire's Shiny New Object. Listen to Claire explain why it's important that brands understand their influence in technology and be considerate of how they spend their money on online platforms, as well as her top marketing tips.
A "veteran" of Lenovo, Alexandre Blumenthal looks after EMEA Marketing and Communications within the company's ISG segment - the Infrastructure and Solutions Group, so everything that has to do with the data centre.
His Shiny New Object is all about being real with consumers. Instead of focusing on abstract slogans and doing "too much" marketing, brands should make it clear what they bring to the table and nothing more. Honesty, transparency, and simplicity are Alexandre's top priorities when it comes to advertising strategy.
Listen to his top marketing tips and more on his views about the future of marketing in the latest episode.
Do you want to get elevated brand engagement, but feel like you're not getting the results you want? What is the connection between outward engagement with consumers and inward engagement with the people who work for your brand? And how has the pandemic changed the way we think about and engage with brands?
Sarah Bogue, Director of Brand, Marketing and Communications at EY, talks about how companies can create an emotional connection with their employees and customers through purposeful branding, on the latest episode of the Shiny New Object Podcast.
Speaking to Tatyana about user experience, staying relevant after purchase, creating stories and emotional connections with brands, we touch on some themes we've seen emerging in some of our previous podcast episodes.
Tatyana's Shiny New Object is performance branding - how do you brand when you have a milisecond on the digital screen, when consumers' attention is so tough to get, and when you need to almost become a ubiquitous presence in their lives, all while staying relevant in a world of permission marketing?
Find out what her top marketing tips are and how she proposes to develop her vision of the future of marketing - one with more emotional, less analytical bonding between brands and consumers.
Sally Bos has been working at Hexagon for 25 years, holding different roles and always enjoying the teams and projects she's been associated with. Today she is the Executive Marketing & SDR Director EMIA in Hexagon's Asset Lifecycle Intelligence division, and she believes that her longevity in the company is linked to the teams she's been surrounded by.
The key to marketing success for Sally has been all about openness to change - creating that team environment that supports new ideas and challenges, and surrounding herself with the people that share this mindset.
Sally's Shiny New Object is therefore making people adaptive to change. Listen to how she proposes to do that, as well as her top marketing tips, on the latest episode.
Barney Worfolk Smith has been a salesperson throughout his career, jumping on the opportunity to be more creative and ultimately putting it all together in his work with start-ups and scale-ups through Megadog.
His Shiny New Object is go-to-market thinking, planning and doing. He tells us why it's important that companies do this holistically and not let the various parts of the business dillute their vision. And we talk about some more killer top marketing advice, too.
Anders Holvøe, Director of Marketing & Digital at Danish telecom company Telenor, talks about the benefits of taking a step back and breathing before jumping in to solve a problem.
His Shiny New Object is breaking down organisational silos, especially in the context of brands trying to succeed in the digital transformation.
Listen to Anders' top marketing tips and his vision about the future of marketing in the latest podcast episode.
This week we speak to Conor Byrne who work on developing Indeed.com in emerging markets, namely EMEA, Australia, India, SEA, Brazil and Mexico.
He gives us some top marketing tips including how to be remarkable and shares his Shiny New Object: iterative ideation. Find out why agencies and clients should work closer together and how better communication between them can save time and money and deliver better marketing.
Søren tells us why all brands should see themselves as subscription businesses.
#Innovation #DigitalMarketing #Technology #Future #Marketing #SocialMarketing #SocialNetworking #AdvertisingandMarketing
As the Senior Consumer Insights Manager at Danone, Travis Gordon helps the marketing teams make decisions oriented around the consumer, with product research and innovation, as well as advertising and communication tactics.
Through his work, he's come across his Shiny New Object: neurological research, where consumers are tested for their reactions to brands and the resonance these have with them, directly by monitoring their neurological reactions.
Find out more on this latest episode of the Shiny New Object podcast.
For Duarte Garrido, values are the key element that will drive consumer intent with the new generations. The Head of Social Media at Coca-Cola HBC says brands need to start communicating their core values to appeal to new consumers and profits will follow.
Listen to Duarte's top marketing tips, why he loves learning from podcasts, and how he sees value-driven marketing develop into the future of the industry.
Austin Roebuck has always been a fan of Coca-Cola, from growing up with Coke memorabilia collected by his father to then falling in love with marketing and managing to combine these two passions in his current role.
He believes the future of marketing is inextricably linked with ESG - environment, societ and governance, and what brands do to become more sustainable. The question is how they capitalise on their efforts, in what ways they communicate them, and how they create a unique proposition based on storytelling and true brand ethos.
Listen to Austin talk about why ESG is his Shiny New Object and give us some top marketing tips in the latest podcast episode.
Narsingh Dixit is the Digital Growth Marketing Manager at Unilever, while also teaching digital marketing to young as well as experienced professionals, at BrainStation.
Narsingh has focused on marketing throughout his career, but going out of his way to diversify the industries and the approaches he's taken. This has allowed him to get a holistic view of what it takes to run a business, understand and respond to an audience, and always look to evolve your brand.
His Shiny New Object is personalisationm along with its many benefits to businesses when it's done right. Listen to Narsingh talk about the importance of personalisation and all his other marketing tips in our latest podcast episode.
Aleena Mansoor is the Brand Director for luxury skincare brand SK-II at Procter & Gamble.
Throughout her career, she's found the importance of deep thinking time and carving this out in her diary, which is something she fully advises we all do in order to better consider what we're working on.
Her Shiny New Object is also about considering your advertising at a deeper level. Although it's not new, it's authentic storytelling - i.e. stories based on real emotions and that connect with people in a high-quality way.
She may have "the most confusing job title in the world" but Jo Crawford is on a mission to move big corporate entities closer to creating a community online.
Whether this means dabbling in the metaverse or not is a different question! As you'll see in the latest podcast episode, the metaverse is one of Jo's latest big questions.
Her Shiny New Object is community marketing, learning from small businesses and influencer brands and trying to get closer to the consumer.
A scientist who spent 9 years in management consulting with McKinsey, Jeremy King loves using data to make decisions. The sheer number of businesses who rely on guess work and fail their product launches convinced him to start Attest - a consumer research platform dedicated to provided continuous insights to help brands have great marketing.
Jeremy's Shiny New Object is his passion - education, as in schooling. He invests time and energy in supporting primary schools elevate themselves to high achieving levels, to develop great talent.
Listen to his top marketing tips on the latest episode of the podcast.
Marisol Saona is the Senior Brand Manager for Finish in Spain, where she brings a wealth of experience that began on the graduate scheme at Tesco and spans multiple brands and industries.
This experience has taught Marisol about the importance of balancing performance, image and exposure (the PIE model), as well as the importance of continually studying and developing in the world of marketing. This is why her Shiny New Object is the Marketing Week MBA in Brand Management.
Hear more details from Marisol herself in our latest podcast.
Pranay has 15+ years of experience in marketing across the world in companies like UL, Kraft Heinz, GSK consumer, Kimberly Clark consumer and ITC, India’s largest FMCG company.
His philosophy has been about using fit to purpose technology as an enabler to provide marketing systems that deliver on ROI. This has helped me ramp up marketing capability efficiently.
Charles Steinmyller is the Senior Brand Manager for Tampax in Europe, working to reconcile consumer interests and expectations in a diverse market with many different cultural influences. This is why he strongly believes in a consumer centric approach to marketing, which starts with "being the comsumer." His Shiny New Object is the circular economy and how it can be used in marketing to set an example for other brands. Listen to his views and more on the latest podcast episode.
Digital marketing has a bad reputation because ads are seen as an interruption, a incessant disruption in consumers' lives. What can brands do to change this?
This is the question asked by our latest guest, Nathalie Bojkow, Senior Team Head Global E-commerce | Digital Marketing & Business Development, Growth Markets, at the PUMA Group.
Find out how Nathalie proposes that brands refocus on people to make better marketing, in the latest podcast episode.
Sara Master looks after all things e-commerce for Constellation Brands, ensuring that consumers find their products online. However, she's not always set out to do this - her initial studies were in teaching!
As Sara puts it, she realised that if she can persuade students to read Hamlet, surely she can persuade people looking for alcohol to buy a specific brand. But that's not all: Sara's approach is all about finding a value exchange for consumers - that's her Shiny New Object.
Find out what value brands can bring to consumers and how to move away from disruption and be more consumer led, in this latest episode of the podcast.
In her role at Bravissimo, Julie Austin looks after the e-commerce and marketing for the brand in the UK and the US.
Her approach to marketing is all about creating positive friction, i.e. an affinity with the brand that increases customer stickiness, lifts the retention and makes them come back as they are reassured about the brand's bespoke treatment of their needs.
Listen to why Julie thinks friction is good for brands, as well as to her top marketing tips for students and for seasoned marketers.
As Marketing & Innovation Director for the DACH area in the Plant-Based division of Danone, Patrick focuses on combining commercial acumen with purpose and sustainability.
This is the next big challenge for all brands according to him. Environmental, social and governance (ESG) has become a must-have element on brands' radars, but how can they make these concepts into products consumers can relate to?
Find out Patrick's view and more in our latest episode.
Elizabeth Windram's career spans some amazing brands: she "ended up in marketing" after starting in finance and investment from business school, then went on to lead brands such as Barefoot Wines and JetBlue Airways.
Elizabeth loves marketing books, so tune in to listen to some great recommendations from her. She also doesn't believe in Shiny New Objects! So, this episode is about being wary of new trends, testing them and finding out how they work for your core programme.
A computer engineering graduate with a passion for digital transformation and innovation, Fatima Baz is currently the Digital Innovation Manager in North Africa, Gulf and the Middle East for Unilever.
She believes in the crucial power of innovation and AI in business and marketing, her Shiny New Object.
Listen to Fatima talk about how to harness the power of AI and what brands can do to make sure their AI works best for their marketing efforts.
Sarah DaVanzo's title as VP, Consumer & Market Insights & Foresight (Futures & Cultural Intelligence), at L'Oréal Groupe USA, sounds impressive, but doesn't even begin to express the complexity and diversity of her activities. A "superforecaster" well versed in gathering insights and conveying data visually to then determine the future, Sarah talked to us about her exciting projects including Insight Alchemy and Curious Futures, and explained why her Shiny New Object is strategic imagination and applied curiosity. Listen to Sarah's top marketing tips and learn all about how to harness the full power of applied curiosity, in the latest episode.
As Head of Pulse at draftLine Europe, Anheuser-Busch InBev's in-house creative agency, Jack Calderwood focuses on social and digital, spotting unplanned opportunities for their brands in Europe. These include exciting beers such as Corona, Budweiser and Stella Artois, and extend to new marketing experiments such as including digital assets in the metaverse and allowing consumers to interact with them.
Find out why the metaverse is Jack's Shiny New Object, how AB InBev are tapping into its potential now, and what brands can do to seize its current and future value.
In her role as Global Digital Transformation Manager at Unilever, Myriam Estanboulie creates links between the technical team and the rest of the business. She strives to simplify how technical processes work and relate them within the broader business picture.
Ultimately, this lines up perfectly with her Shiny New Objecti, which is simplifying things. Inspired by Richard Branson's saying that "simplification is the utmost level of sophistication," Myriam thinks that we overcomplicate and make things too complex thinking that would make them better, but this is not the case.
Listen to how she advocates for simpler messaging, as well as to her top marketing and well-being tips, in the latest episode.
As Senior Community Manager, DTC Division, at Constellation Brands, Katie Puccio-Williams is an active advocate of TikTok and social media more broadly.
Her Shiny New Object is how TikTok saved brand voice thanks to giving the internet a much needed return to levity and shedding light on what everyday people find interesting as opposed to curated, hyper-aesthetic content from other platforms.
Listen to her fascinating account of how social media has evolved and what brands need to know about it.
Rustom Dastoor enjoys living between cultures and countries. This has led him to travel the world and experience exciting new opportunities, as he new heads into a new role as Executive Vice President, Integrated Marketing and Communications North America at Mastercard.
Through being open to new opportunities and always looking for new challenges, Rustom has discovered that marketing is about connecting with people, and that’s helped him be successful in his career. It’s also connected to his Shiny New Object: loyalty in the post pandemic era.
Find out how Rustom sees the brand-consumer relationship evolving and why loyalty will go beyond transactions to include user experience, trust and generosity.
Miguel Magalhães is the Brand Manager for Tampax UK & Ireland at Procter & Gamble, as well as a marketing lecturer passionate about sharing his research and insights with students.
Thanks to Miguel's interest in academia, we have a new and interesting Shiny New Object in this episode, in the guise of "market orientation." While not an entirely new concept, Miguel explains why most brands and organisations don't actually act in a market oriented way, or at least not completely.
Listen to his advice on how to do so, as well as to Miguel's top tips for students and marketing beginners, in our latest episode.
Ricardo Rey is the Head of Digital Consumer MAZ at AB InBev, leading the brand's digital consumer strategy in the middle Americas and investing in new technology to connect better with data consumers.
As part of this search for a better connection, Ricardo makes great use of AI in A/B testing. This is his Shiny New Object, enabling him to understand what strategies are performing well and learn from themes and data gathered from consumers directly.
Find out more about this and Ricardo's top marketing tips on the latest episode of the podcast.
Rebecca Dibb-Simkin is the Global Director of Product & Marketing at the Octopus Energy Group, combining the origination of products with the marketing and having an end-to-end experience of the energy contracts the brand offers consumers. Without having planned a marketing career from the very beginning, Rebecca moved into the industry after having been seduced by an Ogilvy graduate scheme ad. She then became quite critical of what marketing is, shaped a different sort of role, and now her Shiny New Object is “all marketing jargon should go in room 101.”
Listen to why that's the case in our first episode of 2022!
The Director of Go-to-Market Strategy for The North Face, Jennifer Mohammed has been working in DTC (direct-to-consumer) for about 16 years, gathering a wealth of experience with brands like Puma, Guess, the Arcadia Group and The North Face.
Her Shiny New Object is remote working, as a massive benefit to organisations as well as employees. Jen believes that remote working has enabled brands to access a wider pool of talent, and has also given workers more autonomy. Going forward, the winning combination should be leaving employees to make the decisions about how they work.
Listen to Jen give her top marketing advice and tell us why she loves remote working.
For Viktor Nebehaj, investing is becoming normalised. This is why he and Adam Dodds co-founded Freetrade, allowing access to investment accounts for more people. In the future, he thinks, it will be as normal to have an investment account as it is to have a bank account.
This is why Viktor's Shiny New Object is crowdfunding, as marketing and fundraising in equal measure.
Find out how Freetrade use crowdfunding and why it's part of the future of marketing in our latest podcast episode.
As the Interim Head of Ecommerce Middle East for the PUMA group, Roy Wentzel is currently focusing on building the brand's presence in the region, starting in the UAE and working towards launching in Saudi Arabia.
Beyond a very long and illustrious career in e-commerce, Roy is an advocate of progress when it comes to the development of websites for brands' shops and consumer experience. His Shiny New Object is headless e-commerce, a new way to design e-commerce beyond the traditional back and front-end connected by a lot of code.
Listen to Roy talk about how e-commerce makes websites more flexible, more consumer friendly and easier to find through Google, as well as about the potential downsides of headless e-commerce, on this latest episode of the podcast.
Currently the Head of Marketing for Weetabix, Gareth Turner has a long and varied experience leading marketing teams for brands such as Arla Foods' butter products and Heineken.
He is a firm believer in the importance of client-agency relationships and mutual respect to produce better briefs and, ultimately, better work. This is why his Shiny New Object is honesty in client-agency relationships.
Listen to Gareth explain how collaboration will lead to better marketing outputs and hear his top marketing tips in this latest episode of the podcast.
Having started her career as a DJ in Kenya and developed a career working in entertainment, Monali Shah says she ended up in traditional marketing "by fluke". Her first forays into entertainment marketing and events management offered her a valuable base in learning and building onto an entrepreneurial mindset, however, which she sees the benefits of in her work today.
Her current role as Head of Integrated Marketing Experiences for Africa at the Coca-Cola Company has her always considering diversity and inclusion as she builds a team that truly represents the complexity of African culture and heritage.
This is why her Shiny New Object is culture, and specifically its role in teams and organisations to help them deliver the message they want to get across. Listen why and how, in our latest podcast episode.
As Head of New Business Development at DraftLine South Africa, Amy is proud to be part of a data led organisation that blends creative energy with hard information.
Her Shiny New Object is data led creativity, i.e. using the right data that ensures that creative marketing will also deliver on ROI.
Listen to Amy describe how DraftLine use social listening, how she's made use of meditation to ground herself, and what her best marketing tips are.
Rob Bullough's career can be considered a kilt or a patchwork of many different interests, each pursued brilliantly. From working at Tower Records to building websites, teaching himself even more programming as well as making music for video games and ultimately becoming a brand manager within EA, he's done it all.
Rob's current role as Director of Global Brand Marketing covers upstream and downstream marketing work, from understanding what motivates players to choose EA games to getting developers excited about creating what audiences look for, and eventually building the communication around that.
Rob's Shiny New Object is pressure - an abstract look at brand consistency without ever "dropping the ball." Listen to which brands do this well and other top marketing tips from Rob in our latest episode.
In his rich career, Sir Martin Sorrell has been at the helm of some leading advertising agencies, from being CFO at Saatchi's to CEO of WPP for 33 years. He founded S4 Capital 3 years ago to focus on what he calls the new growth area of marketing: the digital universe.
Sir Martin's Shiny New Object is the two worlds of advertising, specifically the split between analog and digital. He finds that the difference isn't being made clear enough, with analog having very little or no growth whereas digital has huge growth potential.
Listen to Sir Martin talk about the future of digital, how marketers should adapt their model, and his top tips for those just starting out in the industry today.
Kieran Foley heads up the Partnerships and Licensing department at Danone, headquartered in New York and looking after all major programmes the company runs with NBC Universal, Disney, the NFL, but also charities and more. His career covers exciting sports sponsorship programmes as well as the creation of a cricket league called the CPL T20 which is now second in the world.
Kieran's Shiny New Object is the growth potential of women's sport, which has shot up after the pandemic and reflects the change in attitudes and interests across both genders in society. Brands have a huge opportunity to be part of a relevant and exciting movement, with stronger touchpoints and interactivity with consumers.
Listen to Kieran talk about cricket leagues, learning from local cultures and more in our latest podcast episode.
Having worked at Kellogg's for seven years, Joe Harper looks after the e-commerce function of the company across all of Europe. He previously held roles across social content creation and many more in sport betting, moving from sports to cereal and from digital to e-commerce.
Joe's Shiny New Object may not be "shiny" or "new" to some but it's certainly relevant in his business space: user generated content (UGC). Joe believes that big companies still haven't unpacked the full potential of using UGC especially on social channels. The relatability of user content and its relevance for social media audiences helps it have a bigger impact than any glossy campaign created by a brand or their agency.
Listen to Joe talk about harnessing the power of UGC, as well as his top marketing tips and advice for students, in this latest episode of the podcast.
In his agency and brand marketing roles, Rory McEntee has continuously built a career around challenger brands, disruptive and unique campaigns.
Now in charge of brand & marketing at Gymbox, Rory continues to put out daring and intriguing ads while searching for the next big thing in the future of marketing. His Shiny New Object is visual search, where users will be able to upload images to search for items to purchase online.
Listen to Rory talk about his views on visual search, his favourite marketing books and his advice for making it in marketing, in our newest podcast episode.
In his role as Director of Strategy & Operations at Google UK & Ireland, Craig Fenton designs and manages how the company operates in these two countries. But he also has a number of "side hustles" that include social purpose driven initiatives like a record company and a film production house that put forward talented individuals from less privileged backgrounds.
This work has taught him the importance of feeling what it's like to be a customer. Craig's Shiny New Object, however, is more abstract: quantum AI and how it can be used to crunch the data in marketing.
Listen to Craig talk about using quantum physics principles in data analysis, the benefits for studying human behaviour, and his tips about mindfulness, in this new episode of the Shiny New Object podcast.
The Head of Marketing at Aunt Bessie's, Sam Dolan has an illustrious career in the food industry, having worked with brands like Lurpak and Cravendale previously.
Her Shiny New Object is direct mail and the way it can be used to target consumers and combine with other channels to create new and interesting campaigns with a different level of engagement.
Listen to Sam talk about her plans for using direct response advertising as well as her top marketing tips for new marketers, her best purchases for work, and her favourite books as well.
Jerry Daykin is the Senior Media Director for EMEA and LatAm at GSK, where he looks after brands that help consumers live slightly better and healthier lives.
After a roller coaster year during he COVID pandemic, Jerry has discovered more than ever the importance of staying active deliberately. One of his new behaviours is hopping on his Peloton bike every morning.
His Shiny New Object is the 6 Ps of digital transformation, a new take on the 4 Ps of marketing looking at the importance of people and passion, measuring performance and running pilots.
Listen to Jerry talk about all this and more on this latest Shiny New Object podcast episode.
David Byrne is the Brand Marketing Lead at Aviva, where he is responsible for above the line campaigns. In his career, he's worked for the likes of Diageo, BT, the BBC, start-ups and his own photography studio.
David's Shiny New Object is Non Fungible Tokens aka NFTs, for their ability to keep you learning and refreshing the brain, and thus marketers' way of thinking.
We talk about favourite marketing books, dealing with overwhelm, and staying curious to keep progressing in this brand new episode.
Bringing together all Havas creative agencies under one umbrella, Paul Ward works to make great ideas happen creatively, efficiently and effectively.
His Shiny New Object is leveraging the village: identifying and using each individual's specific skills across all the various Havas brands, to get the best results for clients. In a data-driven world, he's investigating how this can apply to data experts specifically.
Listen to Paul talk about his career mistakes, marketing advice, and the future of leveraging the village, in this latest episode.
Seb talks about balancing curiosity in new marketing tech whilst honing the skill of being a marketer. He tells us how we should stay focussed on the big picture and how Unilever employs a 80/15/5 model when it comes to Shiny New Objects. The discussion looks in detail at the world of D2C and how brands can win or get started in this space.
In our latest podcast episode, we meet Reckitt's Cicero Hennemann. As the company's Marketing Technology Lead for Western Europe, Cicero focuses on the benefits of technology and how it can drive effective marketing and results. However, he warns about not doing tech for tech's sake!
Cicero's Shiny New Object is mobile - maybe not so new, but definitely ever changing. He's interested in how the rise of mobile apps and mobile marketing have had the potential for facilitating our lives and for enabling closer interaction between consumers and brands.
Listen to Cicero's thoughts on the future of marketing and his best marketing tips in the full episode.
In our latest podcast episode, we interview Adam Palmer, the Director of Creative Production Ops at GoDaddy.
Having worked at Viacom for MTV and VH1, Adam has a lot of experience being creative and working to challenge the status quo. He believes in always changing and evolving the way things are done. This is why his Shiny New Object is Loom - the visual platform where users can record themselves sharing their screens with audio and video messages.
Saving people time and boosting productivity is what using Loom is all about for Adam. Listen to him talk about his top marketing tips and favourite books, as well as the future of marketing, in the full episode.
Experian Marketing Services North America's VP for Strategy & Partnerships, Aimee Irwin works with brands to help them leverage technology to better enable their marketing efforts. In our latest episode, she talks about her Shiny New Object: the future state of identity in the marketing landscape.
How can brands leverage multiple consumer identities to build a 360-degree view of customers and deliver them the best experience? Listen to the episode to find out Aimee's views.
On the latest episode of the Shiny New Object podcast, we speak to Shruti Samant, who is Digital Marketing Specialist at Procter & Gamble Health.
Shruti's career has come together as a result of following her passion and combining her love of art with technology and engineering. She finds this to have prepared her the best for creating content, which is at the heart of digital marketing.
Her top marketing tip is to follow the latest, be different and stay relevant. And Shruti's Shiny New Object is all about sonic branding and creating memorable audio content with the customer in mind. Listen to her tips and advice in the full episode.
This week on the podcast, we cover Benni Lickfett's career from day 1 at a start-up to Global Head of Digital Innovation at Diageo. Benni's top marketing tips include focusing on the essentials, taking a look at the big picture and having empathy in advertising.
His Shiny New Object is the unfulfilled promise of crowd wisdom and crowdsourcing. Listen to the full episode to find out why that's the case and what brands can do to tap into the hive mind resource.
When it comes to branding, perception is reality according to our latest guest, Falak Jalil. We're also talking about the future of marketing and how brands can stay locally relevant to boost their customer engagement.
Listen to Falak's top marketing tips, her favourite books and her advice for brands to get closer to customers in this latest episode.
Audio content is seeing a renaissance, from using smart speakers and sound sanctuaries to help us sleep better or keep noise out, to creating unique and engaging podcast content that influences consumers’ attitudes towards brands on a regular basis. This is fuelling a change from interruptive advertising to immersive experiences, and it’s the subject of our latest podcast episode, too. Our latest guest is Jim Mollica, the CMO of Bose Corporation and a self-confessed music geek. His Shiny New Object is the renaissance of audio and he shares with us how Bose are capitalising on it, and how he sees it influencing the future of marketing. Listen to Jim’s marketing tips, his advice for immersive content creation and some of his best career stories, in the latest episode.
How much of our daily activity and current goals are dictated by assumptions we’ve simply inherited or bought into? Do we need to all go to uni, get office jobs, be promoted, have a family etc.? Or can we challenge some - or several - of these societal and professional assumptions? Our guest on this week’s SNO, Tom Goodwin, Co-founder of ALL WE HAVE IS NOW and seasoned marketer has picked the art of challenging assumptions as his Shiny New Object. Listen to his views on how this will influence the future of marketing, as well as his best advice for new starters and his top marketing tips, in the latest episode.
We’ve heard about augmented reality and virtual reality, but what’s the next step in marketing communications? Jordan McDowell, Lead Communications Planning & Media Optimisation Manager for the Co-op, talks to us about extended reality in the latest episode of the Shiny New Object podcast. The “X” in “XR” stands for what we don’t know yet, as technology continually evolves and offers marketeers more exciting opportunities to communicate with customers and create a more useful and convenient way to access their favourite brands online. Should this be prioritised in favour of “the basics” and how does it all work together? Jordan explains his experience of XR at the Co-op and shares his best marketing tips, too.
As more ex-agency marketers work in-house and brands become more assertive in how they approach their marketing plans, what’s the future of marketing agencies? Should they niche down into highly-specialised offerings or should they approach a consultative selling strategy? Quinn O’Brien, Vice President, Global Marketing at Lenovo, discusses the changing role of agencies as his Shiny New Object in this episode. We analyse the future of marketing from an agency and in-house perspective, as well as go through Quinn’s best advice for marketing students and his views on what makes “wow” marketing.
If lockdowns around the world have brought us one good thing, it’s the benefit of limitless collaboration as workers at all levels of organisations and from offices worldwide have been able to engage in virtual collaboration more than ever. Moreover, working remotely means that teams can literally work around the clock, as collaborators in a different time zone pick up where you leave off at the end of the day. This is why Mark Brown, Marketing Director for Northern Europe at General Mills, has picked boundary-less collaboration as his Shiny New Object in the latest podcast episode. Mark thinks we’ll inevitably bounce back to some form of office life, but that virtual engagement with teams from all levels and from all over the globe has accelerated the production of great marketing work and will be here to stay.
As Digital Transformation Leader for Consumer / Healthcare / Pharma at Sanofi, Caitlyn Nguyen oversees the whole APAC market as well as China, Eurasia, the Middle East and Africa, using “everything digital” to bring value in marketing and sales while catering to customers’ needs. Her Shiny New Object is the future of connections in the time of Covid, specifically the need for increasing data-led empathy with consumers.
Working through the pandemic and experiencing challenges in a different way as brands and as people, we’ve become more open to the concept of vulnerability and to communicating our struggles. According to Michelle Webb, Commercial Director at the NFL, this is a valuable change in the way brands communicate with people and in the way we present ourselves to the industry and those around us. Michelle’s Shiny New Object is showing vulnerability as a brand and as a person. On the latest episode of our podcast, we talk about how the Covid-19 pandemic has made it more important than ever to acknowledge vulnerability, but also to show what brands are doing to support their customers and fans during this time.
Our latest guest on the podcast is Paul Szumilewicz, Head of Agile, Global Marketing at HSBC. His Shiny New Object is diversity and he talks to us about how he’s changed his mentoring habits to ensure he speaks to people who are not a “mirror image” of himself on a regular basis.
When Google launched the Google Glass a few years ago, augmented reality glasses didn’t catch on in the B2C market. However, there could be a rich future for them in B2B, according to Monika Schulze, Head of Customer & Innovation Management at Zurich Insurance. On the latest episode of the podcast, Monika tells us why her Shiny New Object is AR glasses. Thanks to how they enable specialised workers to make the most of their on-site or practical work whilst still being connected to additional data and even video-conferencing, AR glasses can become an extremely useful tool. They do, however, need to improve from a technical and user experience perspective first.
Do you ever feel that brands are following a script that was laid out a couple of years ago and just rolling it out now? Adapting to our current reality and developing a more meaningful connection with consumers in the present situation are elements that, according to our guest on this week’s podcast, are missing from a lot of today’s ads. Atilla Cansun is the CMO of Alliance Healthcare and his Shiny New Object is digital empathy - re-exploring the notion of empathy in the digital era. While brands do more of the same with their ads, they will get a mediocre response at best. However, getting close to what customers need to hear and see today is what will increase engagement and bring about positive results. To find out more about Atilla’s approach to digital empathy, as well as his advice on chasing big ideas, listen to the podcast or read the write-up on MAD//Fest. And is there a brand you want to commend for speaking in line with our new reality? Let us know in the comments!
Talking to Oatly’s Creative Director, Michael Lee, is an exercise in thinking differently about marketing and the organisation of a marketing department. His Shiny New Object is very particular: inmates running the asylum, i.e. a marketing team that has full creative control and follows its own instincts.
When Pandora was faced with closing stores nationwide during the lockdowns related to Covid-19, it looked like a large number of customers who normally shop in-store would be lost during Q4 of 2020. However, resorting to augmented reality has helped them overcome this obstacle and actually convert more customers than before. Our guest on the podcast this week is Jim Cruickshank, VP of Global Digital Development & Retail Technology at Pandora. His Shiny New Object is augmented reality in the retail space and we talk about his recent successful case study. Jim also shares his advice for budding product managers and his top tips from his long experience in developing and managing successful innovations. Check out Jim live at http://www.futr.today
In her role as Head of ManulifeMOVE, a behavioural insurance product that keeps customers active as part of their life insurance policy, Sushmita Munshi is always learning from testing and listening to the customer. Her Shiny New Object is behavioural insurance itself, a new way to engage with customers and understand their motivations and how to leverage them for better life habits.
Ashish Porwal, Head of Insights & Analytics at GSK South East Asia & Taiwan looks at data as onions that need to be peeled to get the right answer. This is why his Shiny New Object is to see through the glare of shiny new objects!
Tugce Aksoy is the Senior Global Brand Manager for Magnum Icecream at Unilever. She says she wasn’t “born a marketeer” but she combines her engineering degree with a passion for writing to harness practical and creative sides in her role. Her Shiny New Object is breaking bias with tech and marketing, specifically looking at how our ingrained stereotypes have driven marketing and product development and what we can do to change that.
As the VP of Marketing & Product at Hyundai Motor Europe, Andreas Hofmann has to “catch the taste of the European customer” and compete to find the best car for his mainstream customer segment. During the pandemic as well as in the face of increased digitalisation, his Shiny New Object has become the balance between physical and digital in the customer journey. As cars remain an emotional purchase, this is more difficult to find than it might first seem.
Rory Sutherland, Vice Chairman of Ogilvy UK and all-around marketing legend, is our latest guest on the podcast. Talking about his early adoption of the internet and new technologies led us to explore the way in which his Shiny New Object can change the future of marketing: social norming of video calling can make a huge impact for businesses and change the way we approach clients, beyond just our meetings.
As the Senior Director and Category Head of P&G ISC Feminine Care, Chetna Soni oversees a team focused on marketing for feminine care products across the Indian subcontinent. Her work is closely interwoven with a campaign to keep girls in school in India, which links to her Shiny New Object: purpose-led brand building. Combining a vocation for being a force for good with a brand’s marketing work is key to driving societal changes, according to Chetna.
When picking up a product based on its advertising, have you ever considered what stereotypes it may perpetuate? For Costa Coffee’s Global Head of Coffee Innovation Sandra Ferreira, the role that marketing plays in driving the inclusion agenda is crucial and forms her Shiny New Object. From the language advertisers use, to the packaging or design of products, marketing can either play to societal assumptions and reinforce stereotypes, or serve to debunk those and drive a more inclusive mindset in society. In the longer term, if brands stick together in promoting inclusivity, this could alter the general societal attitudes to many current preconceptions. To find out more about how brands can embrace inclusivity and follow our debate on marketing and diversity, listen to the podcast, or read the write-up on MAD//Fest.
Mondelez’ Emanuel Gävert ended up in marketing after being a youth activist, bringing with him a strong desire to make a difference through the work done by the brands he looks after. His Shiny New Object is using business as a force for good, starting with the small steps that make a difference today, and ultimately overhauling business models to create more sustainable consumption patterns.
David Pugh likes to say he’s not a marketer at all. He started his career in engineering, then switched to business and eventually started working in the automotive industry – today, he is the Marketing Director at MG Motor UK Ltd. Despite his love of analytics and numbers, David’s Shiny New Object is something unexpected: the TV remote.
Have you ever considered how paternity leave could make men better marketers? Becoming a new dad has transformed Riley Dunn, Brand Manager for Dove Men+Care at Unilever, showing him the importance of being grounded in human nature and spending time at home during his paternity leave. Taking a step back and thinking of the long game are all benefits of being able to enjoy this time, as well as triggers to do marketing differently.
At WW (formerly Weight Watchers), Wesley Boas is the Head of Consumer Products - Strategy, Innovation & Marketing and works to elevate the brand and its products to help members throughout their health journey. With a lengthy career in consumer packaged goods (CPG) started at Unilever, Wesley’s Shiny New Object is the shift to online shopping, especially the significant uptake seen in recent months during the Covid-19 pandemic.
Anirban Basu is the Innovation Director at Danone, focusing on the cutting edge of marketing developments and how to harness these in specialised nutrition. With an illustrious background in marketing in the food and drinks industry, Anirban believes that the next big thing, his Shiny New Object, will be the combination of UGC and AI – two acronyms that we delved into on the podcast.
Speaking to Jon Hall about the evolution of marketing, we learn about his rich experience from a military career to communication, to becoming Brand and Product Marketing Director at Whirlpool. Through this journey, John has focused on archetypes drawn from psychology to design brand strategy and uses that as a starting point for his Shiny New Object: mapping marketing activities across the shopper journey.
Timo Elliott’s job title is one of the most interesting you’ll come across: a VP, Global Innovation Evangelist for SAP (one of the largest cloud technology companies in the world). He spends his time at the “leading edge of innovation” looking for learnings that he then shares with customers to drive innovation in their organisation. His Shiny New Object is the “return on interesting” and what brands stand to gain from focusing on how to be interesting to their clients.
Euan Brown is the Head of Digital and Content at Virgin Red, where his mission is to bring the Virgin companies closer together through a new rewards programme that is built on learning from customer feedback. His Shiny New Object is operating with a start-up mindset, whether a small or big company, adapting to data to improve your offering.
Adam Nickson is Head of Marketing Communications at Groupe Renault in the UK and calls himself an “accidental marketer” and an “accidental car guy” due to the series of events that have helped build his career. During our conversation, Adam outlined his Shiny New Object as a series of concepts – a 5-step marketing detox plan for 2021.
Pete Markey is the Chief Marketing Officer at TSB Bank, looking after all the marketing activities that take place at TSB. He talks about a past work screw up, the best marketing tip he received, and the importance of staying grounded and true to your purpose, even in unsettling times. His Shiny New Object is a company called InfoSum, who provide a secure way to use data to give businesses confidence in a post-GDPR world.
Iris Meijer is the Global Chief Marketing Officer at Vodafone Business. In this episode, Iris talks about her origins in Finland, how getting fired changed her career and how her team is her best investment. Her Shiny New Object is CMOs having a seat in the boardroom.
Maya Barkay is Head of Marketing for Asia Pacific at Amdocs, covering software and services for media and the telecoms space. After growing from the ground up in her career through mistakes and risk-taking, her Shiny New Object is adopting a growth mindset as opposed to a fixed mindset, and letting that guide you in taking risks, learning, and standing up for yourself in your career and personal life.
As Country Manager for the UK at Waze, Ru Roberts drives customer engagement with the ever-popular app and looks for ways to use advertising revenue to fuel innovation. It’s no wonder that his Shiny New Object is an innovative partnership: the Waze celebrity co-pilot, turning well-known voices into driving guides on Britain’s roads.
Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative
Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative
Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.
Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.
Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.
Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.
Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.
Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.
Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.
Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.
Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.
Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative www.automatedcreative.net
Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye.
Host: Tom Ollerton, Founder of Automated Creative
www.automatedcreative.net
Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative www.automatedcreative.net
Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative
www.automatedcreative.net
Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative
www.automatedcreative.net
Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative
www.automatedcreative.net
'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative
'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative
'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative
'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.
www.automatedcreative.net/podcasts
'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye.
Host: Tom Ollerton, Founder of Automated Creative
'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative
'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye.
Host: Tom Ollerton, Founder of Automated Creative
'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye.
Host: Tom Ollerton, Founder of Automated Creative
'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye.
Host: Tom Ollerton, Founder of Automated Creative
'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye.
Host: Tom Ollerton, Founder of Automated Creative
'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye.
Host: Tom Ollerton, Founder of Automated Creative