Inbound: Recent Episodes
Steven Male
After running a marketing agency for 5 years and helping hundreds of clients grow, I share the most intense stories and all the advice I've learned on how to start and scale a company with ease.
Tracking your website goals and analytics is one thing that can change your business. Yet so many people don't know where to start.
Do you know where your sales are coming from?
Do you know exactly how much Facebook or Adwords is contributing to your business?
With simple goal tracking you could find out that for every $1 you are putting into Adwords, you're earning $10 back so you should goal all in! But without tracking you could be spending most of your money on Facebook which could be the reason your growth rate is so slow.
So before you do anything else, set up goal tracking!
I built a website for my agency in 30 minutes without knowing how to code! 😎
Best part? It only cost $25! 💰
I think it's common to still think that building a good looking website will either take weeks of your personal time or that you'll have to bring in a web development agency and a briefcase full of money to get the job done. 🤷♂️
So I wanted to show you exactly how I created the website, the templates I used, and the software I recommend and everything in between so you too can launch your dream site today.
So for you startups and small businesses out there that are delaying launching your new site, or any big companies that are wanting to launch a new test product/service page, hopefully, this shows you that it's easier than you think to create something amazing. ✨
And as always, if you have any questions, I'm here to help! 😍
In this episode, I cover the exact methodology on how I go about building a website in 2019.
Spoilers from the episode:
- It should only take you a few hours to build.
- Your inspiration should come from your customers, not yourself.
- Keep it simple! Start with the core information, then stack on everything else.
- An FAQ page can really help drive conversions AND help you rank on the front page of Google.
So if you're looking at a website redesign or simply want to launch something new, these two minutes can save you thousands of dollars and hundreds of hours.
In this episode, I cover exactly what I think about blogging. If you've ever questioned whether you should do blogs, or be doing podcasts or video instead, then this is the podcast episode for you.
I cover the underlying reasons why blogging is radically different from social media and how it could be a secret asset that can keep your company going in rough times and help you grow your company rapidly in good times.
Emails. They've been around for a long time but we've all noticed that the results have started to dip. From open rates to click through rates, should I be still writing emails?
I go super deep on the why behind email and uncover some deep reasons about how emails could potentially be a hidden asset that can keep your business running strong into the future.
In this episode, I cover exactly what I believe you should and shouldn't outsource to a marketing agency. While outsourcing some things such as SEO can really save the company time and help the growth dramatically, other things such as social media need to be handled carefully otherwise it can kill both the growth and the momentum.
After running a marketing agency for 5 years, we've had our fair share of wins and losses. One of the biggest lessons we started to learn is how much companies should outsource their marketing. I cover a few rules on when to outsource, what to outsource, and how much is too much when it comes to bringing on an agency to help build your company.
Most companies hire a marketing agency when they need growth, but depending on the foundations, it could actually be the marketing agency that kills your business.
In this episode, we cover a few examples of when you should and should not hire an agency. We also discuss the concept of product-market fit, and we go deep on assumptions and how to get the most out of your investment into growth.
What do you think when you think of launching a company? Probably some staff, a marketing budget, an office, 6 months of side hustling, and everything else. What if I shared a way that you could test your business idea (product or service) for $500 over a 48 hour period? In this episode, I show you that it doesn't need to be so complicated.