Founded & Grounded: Recent Episodes
Ollie Collard & Andrew Parsonage
UK's No.2 ranked startup podcast, offering reality, reassurance & inspiration for early-stage founders. Founded & Grounded shares and analyses the experience of other entrepreneurs. A podcast by Ollie Collard (enterpriseorchard.co.uk), Andrew Parsonage (extraudionary.co.uk) & Samantha Miles (https://www.incollaboration.co.uk). Curated for the startup community - or anyone with ambitions to be their own boss. We offer advice and inspiration through the stories of others. We focus on the reality of being an entrepreneur through their experiences - good and bad - offering a reminder to listeners that they're not alone in riding this emotional rollercoaster. Get your inspirational kicks and an injection of reality fortnightly on a Tuesday. Join our Facebook community here https://www.facebook.com/groups/foundedandgrounded#startups #founders #entrepreneurship
From performing magic for prime ministers and billionaires to gracing stages on shows like Britain's Got Talent. Alfie Whattam shares his unorthodox journey from entertainment to launching his own recruitment startup, Alfa Technology. Alfa builds software engineering teams for businesses operating in cutting-edge technologies like AI and Web3.
Uncover Alfie's game-changing insights on cultivating a bulletproof mindset, building effective content strategies, and disrupting outdated industries ripe for innovation.
The recruitment industry is broken. Hear how Alfie is challenging the status quo, taking on the incumbent ‘dinosaurs’, questioning unethical practices, and doing things differently.
Alfie's insights delve into pressing issues, like the ethical implications of AI, and the exponential speed of development, which could soon reach an irreversible tipping point. Alfie emphasises the need for genuine community-driven approaches in recruitment.
**Key takeaways
-** How to build a winning Content Strategy – Alfie shares his blueprint so you can drive inbound demand for your business. He stresses the importance of consistency and a clear strategy to make content work effectively for your goals.
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Delegation and Automation - Alfie emphasises the significance of delegating tasks, systematising, and automating to avoid burnout and maximise productivity.
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The potential and dangers of AI and Web3 technologies. Hear the immense potential for transforming entire industries and creating new business opportunities. But the rapid evolution also poses ethical and existential questions that we explore
Have questions about this episode? Ask our hosts, chat now via our website
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National Protective Security Authority - NSPA: The Secure Innovation campaign helps you take steps to protect your business from hostile threats. Don’t leave it too late. Use the link to download the quick-start guide now:
NPSA.gov.uk/innovation
Hexa Finance: Hexa provides business finance to help you grow from start-up to success. To access your free consultation, simply go to:
hexafinance.co.uk/contact
Have questions about our podcast or an episode? Ask our hosts, chat now
How this entrepreneur overcame ADHD and dyslexia and used these diagnoses as his superpower to build two businesses worth millions.
Hear the inspiring story of Roei Samuel, who discusses the importance of self-belief, transparency, and resilience in entrepreneurship. Roei got an exit with his first business, Real Sport, and has gone on to build the UK's fastest-growing startup community in Connectd.
The platform has shaken the early-stage investment landscape by utilising data to ensure transparency, trust, and better connectivity in the investment process. By the end of the episode, you'll be encouraged to think bigger, embrace bold decisions, and navigate the entrepreneurial landscape with more confidence and resilience.
Key Takeaways
- How to create an unstoppable mindset - Roei shares how he has created an intoxicating self-belief to overcome challenges and remove crippling self-doubt.
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Develop self-awareness and play to your strengths - How to become more self-aware and focus on your personal strengths. Embrace who you are and prioritise self-care to achieve long-term success and happiness.
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Create a big vision - Roei is on a mission to democratise the investment landscape and empower entrepreneurs worldwide.
Have questions about this episode? Ask our hosts, chat now via our website
Text us your feedback and feature on the show
Support the Show.
Proudly sponsored by our wonderful partners:
National Protective Security Authority - NSPA: The Secure Innovation campaign helps you take steps to protect your business from hostile threats. Don’t leave it too late. Use the link to download the quick-start guide now:
NPSA.gov.uk/innovation
Hexa Finance: Hexa provides business finance to help you grow from start-up to success. To access your free consultation, simply go to:
hexafinance.co.uk/contact
Have questions about our podcast or an episode? Ask our hosts, chat now
Meet the power couple who quit their jobs and made Dragons' Den history, by giving away 5% of their business for £5.
Introducing Charlene Mitchell-Hood and Simon Hood, the founders of Sooper Books. Hear their incredible journey, which started as a simple idea to aid their daughter’s bedtime routine, which quickly turned into the world's number one bedtime story streaming service and saw all five Dragons invest.
Their journey will inspire you and arm you with valuable insights for your own startup. Don't miss this masterclass on how you can turn your passion into a category-defining leader.
Sooper Books is a storybook streaming service offering hundreds of world-class stories and audiobooks to millions of families around the world, completely free of charge.
**Key Takeaways
-** Value of relationships over money. Learn why and how they prioritised connections over cash, which has opened doors and fostered significant growth for Sooper Books. This illustrates that sometimes, who you know is as important as what you know.
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Authenticity in pitching and brand building. Learn how their genuine approach in the Dragon's Den and beyond has not only differentiated them from competitors but also helped build a brand that's beloved by families worldwide.
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Balancing business and personal life. Discover the delicate art of managing a business with your spouse, the importance of delegation, having clear boundaries in place and the pivotal role of learning from failures to ensure both business and personal growth.
Have questions about this episode? Ask our hosts, chat now via our website
Text us your feedback and feature on the show
Support the Show.
Proudly sponsored by our wonderful partners:
National Protective Security Authority - NSPA: The Secure Innovation campaign helps you take steps to protect your business from hostile threats. Don’t leave it too late. Use the link to download the quick-start guide now:
NPSA.gov.uk/innovation
Hexa Finance: Hexa provides business finance to help you grow from start-up to success. To access your free consultation, simply go to:
hexafinance.co.uk/contact
Have questions about our podcast or an episode? Ask our hosts, chat now
A teaser for Season 5. We deep dive into the minds of early-stage founders.
Our unique podcast format, blending interviews with analysis, brings you closer to the action. Dr Becky Sage and Ollie Tiramuragan Collard unpack the business lessons for you.
Join us as we tackle taboo topics and feature a diverse range of guests, with over 1 in 3 being female founders and 1 in 4 being from an ethnic minority background since the podcast was launched in 2019.
Have questions about our podcasts? Ask our hosts, chat now via our website
Support the Show.
Proudly sponsored by our wonderful partners:
National Protective Security Authority - NSPA: The Secure Innovation campaign helps you take steps to protect your business from hostile threats. Don’t leave it too late. Use the link to download the quick-start guide now:
NPSA.gov.uk/innovation
Hexa Finance: Hexa provides business finance to help you grow from start-up to success. To access your free consultation, simply go to:
hexafinance.co.uk/contact
Have questions about our podcast or an episode? Ask our hosts, chat now
The untold story of how one woman's mental health crisis led her to create a revolutionary mindset company for women.
Meet Kim Palmer founder of Clementine, a company on a mission to free women from unhelpful thoughts, feelings & expectations.
Kim's very personal crisis led her to champion mental well-being and create a movement for women. Clementine is reimagining mental health and paving the way for digital therapeutics. Kim risked it all as the main breadwinner, giving up her well-paid job in strategy to follow her dreams.
Key Takeaways
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Expansion and growth: Explore Clementine's strategic shift from an App to a mindset company
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Founder well-being: Kim discusses the critical role of self-care, the power of trusting one's intuition, and maintaining emotional well-being amid the demands of startup life
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The Importance of Customer Discovery: How to effectively use customer insights to validate your business model, fuel growth and build an engaged community
Have questions about this episode? Ask our hosts, chat now via our website
Support the Show.
Proudly sponsored by our wonderful partners:
National Protective Security Authority - NSPA: The Secure Innovation campaign helps you take steps to protect your business from hostile threats. Don’t leave it too late. Use the link to download the quick-start guide now:
NPSA.gov.uk/innovation
Hexa Finance: Hexa provides business finance to help you grow from start-up to success. To access your free consultation, simply go to:
hexafinance.co.uk/contact
Have questions about our podcast or an episode? Ask our hosts, chat now
Get a rare insight into one entrepreneur's remarkable journey to a $1.5B market cap.
Discover John Williams's insider strategies and personal challenges as he co-founded and scaled Kudan from startup through to IPO. John's next chapter is building SCVC, a deep tech VC he and partner Harry Destecroix wished they had as founders.
This episode is a must-listen for every entrepreneur and tech enthusiast.
Key Takeaways
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Insider IPO Strategies: from leading Kudan through to a historic IPO, John shares his untold story of the strategic manoeuvres and personal challenges of scaling a company to achieve a billion-dollar-plus valuation.
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Venture Capital Reimagined: discover SCVC's unique approach as a deep tech VC firm that supports early-stage founders, focused on transforming academic research into commercial spinouts.
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Technology product fit, learn how a deep understanding of your technology can guide you to the right product and market.
Investor mindset - hear how SCVC is helping early-stage founders navigate the complex and long journey from academic research to spinout success.
Hear how John hopes to leave a legacy and go beyond his massive IPO milestone, by backing the best technical founders who are creating the fourth industrial revolution.
Have questions about this episode? Ask our hosts, chat now via our website
Support the show
Proudly sponsored by our wonderful partners:
National Protective Security Authority - NSPA: The Secure Innovation campaign helps you take steps to protect your business from hostile threats. Don’t leave it too late. Use the link to download the quick-start guide now:
NPSA.gov.uk/innovation
Hexa Finance: Hexa provides business finance to help you grow from start-up to success. To access your free consultation, simply go to:
hexafinance.co.uk/contact
Have questions about our podcast or an episode? Ask our hosts, chat now
Meet Conal Cunningham, a music industry veteran turned pet food innovator, and discover his remarkable business journey of perseverance and innovation.
We deep-dive into the origins of Mr Bug, a company redefining pet nutrition through sustainably bred insect protein.
This startup story has everything from kitchen experiments to funding struggles and scaling triumphs.
Whether you're a founder, an eco-conscious individual, or simply curious about the intersection of sustainability and business, this episode is a must-listen.
**Key Takeaways:
-** Understand how starting small and bootstrapping can be leveraged as a strategic advantage for learning, evolving, and growing your business
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How to engage with your customers early on and how this can lead to immediate sales and traction when you launch your startup
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The framework for building a stand-out brand in a crowded marketplace
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The potential of insect protein to contribute to food security and the circular economy.
Have questions about this episode? Ask our hosts, chat now via our website
Support the show
Proudly sponsored by our wonderful partners:
National Protective Security Authority - NSPA: The Secure Innovation campaign helps you take steps to protect your business from hostile threats. Don’t leave it too late. Use the link to download the quick-start guide now:
NPSA.gov.uk/innovation
Hexa Finance: Hexa provides business finance to help you grow from start-up to success. To access your free consultation, simply go to:
hexafinance.co.uk/contact
Have questions about our podcast or an episode? Ask our hosts, chat now
Entrepreneurship is a lot like dancing; both require resilience, adaptability, and the courage to step outside your comfort zone.
Find out how one startup, SOS Dance Global, is combining these elements to reach the top of the industry. This is a story of empowerment, resilience, and defying the odds.
Bonnie Parsons, shares her remarkable journey from professional dancer to pioneering entrepreneur, and how she's empowering a generation of women through the universal language of dance.
Key Takeaways
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How to confront challenges head-on. Hear the harsh truths behind the obstacles facing female founders and the keys to success in balancing entrepreneurship and motherhood.
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Empowerment as strategy. For Bonnie, she's clear on her mission to positively impact lives globally, providing strength and confidence to women.
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Scaling up requires a transformative mindset, implementing systems, and spreading culture and processes for business growth
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Persistence pays off. Building a startup is a long game where patience, strategic planning, and understanding your worth are essential ingredients for success.
Have questions about this episode? Ask our hosts, chat now via our website
Support the show
Proudly sponsored by our wonderful partners:
National Protective Security Authority - NSPA: The Secure Innovation campaign helps you take steps to protect your business from hostile threats. Don’t leave it too late. Use the link to download the quick-start guide now:
NPSA.gov.uk/innovation
Hexa Finance: Hexa provides business finance to help you grow from start-up to success. To access your free consultation, simply go to:
hexafinance.co.uk/contact
Have questions about our podcast or an episode? Ask our hosts, chat now
Experiencing the collapse of a startup can be devastating, yet for Vasily Alekseenko, it was the catalyst for change.
After witnessing the dark side of fundraising, Vasily took matters into his own hands. Rare Founders was born with a simple mission to connect founders and investors.
This is a must-listen for anyone interested in the intersection of networking, pitching, investment, and the magic that happens when founders come together to uplift one another.
We discuss the importance of diversity in the investment landscape, the significance of community, and the future of early-stage funding.
Key Takeaways
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How to be more resourceful and do more with less. Focus on creative solutions and confidence in your vision
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How to overcome your insecurities and pitch with confidence
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Fun as a foundation. How to inject fun into your startup and gamify life as a founder
Have questions about this episode? Ask our hosts, chat now via our website
Support the show
Proudly sponsored by our wonderful partners:
National Protective Security Authority - NSPA: The Secure Innovation campaign helps you take steps to protect your business from hostile threats. Don’t leave it too late. Use the link to download the quick-start guide now:
NPSA.gov.uk/innovation
Hexa Finance: Hexa provides business finance to help you grow from start-up to success. To access your free consultation, simply go to:
hexafinance.co.uk/contact
Have questions about our podcast or an episode? Ask our hosts, chat now
The innovator turning forgotten spaces into thriving community hubs.
Meet Felix Atkin, founder of tech startup Sharsey - the Airbnb for community spaces.
What stemmed from a personal problem of trying to book a local venue for his kids' birthday party has blossomed into a business that has already generated over £1million in bookings.
Felix delves deep into his journey, unveils the strategic steps behind Sharesy's considered growth, and shares invaluable insights on coping with the demands of startup leadership.
Key Takeaways- Self-Care Is Paramount. Amidst the drive for success, remember that personal well-being is crucial for sustaining long-term ambition.
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Resilience in Fundraising. Embrace rejections as learning opportunities. Maintain transparency with your investors and lean on your support network during challenging times.
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Learn the secret of how to context switch between high-level strategic planning and the nitty-gritty of day-to-day operations in your business
- How to win at founder-led sales
Have questions about this episode? Ask our hosts, chat now via our website
Support the show
Proudly sponsored by our wonderful partners:
National Protective Security Authority - NSPA: The Secure Innovation campaign helps you take steps to protect your business from hostile threats. Don’t leave it too late. Use the link to download the quick-start guide now:
NPSA.gov.uk/innovation
Hexa Finance: Hexa provides business finance to help you grow from start-up to success. To access your free consultation, simply go to:
hexafinance.co.uk/contact
Have questions about our podcast or an episode? Ask our hosts, chat now
Meet Kaushal Shah, the impact entrepreneur behind envoPap, who is on a mission to help save the planet while making a profit. He turns agricultural waste into sustainable paper and packaging, and in this conversation, he shares his secrets to success in business and beyond.
Key takeaways
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Sustainable Innovation: Learn how Kaushal has built out an end-to-end sustainable business model focused on both community development and economic growth
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Smart scaling: We peel back the layers to unpick how Kaushal achieves economic growth whilst successfully diversifying the business
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Grounded Mindset: How does Kaushal deal with cultural differences and large supply chain issues? By staying grounded through self-care practices like meditation
Finally, hear why falling in love with the problem, not just the solution, is vital to entrepreneurial success
Have questions about this episode? Ask our hosts, chat nowvia our website
Support the show
Proudly sponsored by our wonderful partners:
National Protective Security Authority - NSPA: The Secure Innovation campaign helps you take steps to protect your business from hostile threats. Don’t leave it too late. Use the link to download the quick-start guide now:
NPSA.gov.uk/innovation
Hexa Finance: Hexa provides business finance to help you grow from start-up to success. To access your free consultation, simply go to:
hexafinance.co.uk/contact
Have questions about our podcast or an episode? Ask our hosts, chat now
The former MD of Gary Vee's Vayner Media left everything behind to pursue his dream, and the results will leave you inspired.
Tune into a thought-provoking journey with Eric Fulwiler, the visionary co-founder behind the growth marketing consultancy Rival.
What was the tipping point that compelled him to take the plunge? In reality, there wasn't one...
Eric pulls back the glitzy entrepreneurial curtain and reveals the unfiltered realities of day-to-day startup life.
Key Takeaways
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Define Your Own Success Metrics: It’s not just about growth; in Eric's case, it's about building a business that is so strong that someone else would want to purchase it. Learn his philosophy: don't challenge the market; change it.
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Prepare for the Marathon: Entrepreneurship is a journey of endurance. Eric's advice? Build emotional and psychological resilience. It’s about ensuring the longevity of both your mental health and your business. Take care of yourself, your team, and truly understand your customers' needs.
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More Than Just Profit: Eric sees Rival, and business in general, as a vehicle for positive change. Aim for a social and environmental impact; embody the challenger brand mindset, and drive innovation that matters.
Have questions about this episode? Ask our hosts, chat nowvia our website
Support the show
Proudly sponsored by our wonderful partners:
National Protective Security Authority - NSPA: The Secure Innovation campaign helps you take steps to protect your business from hostile threats. Don’t leave it too late. Use the link to download the quick-start guide now:
NPSA.gov.uk/innovation
Hexa Finance: Hexa provides business finance to help you grow from start-up to success. To access your free consultation, simply go to:
hexafinance.co.uk/contact
Have questions about our podcast or an episode? Ask our hosts, chat now
What comes to mind when you think of the future? Flying cars, human-like robots, time travel? But what about quantum computing?
Prepare to have your mind blown.
Join us for an exhilarating journey into the future with Phasecraft, a groundbreaking startup that is pushing the boundaries of algorithmic innovation in the quantum realm.
Get an insider view from Ashley Montanaro - co-founder & CEO - as he unravels the mysteries of quantum computing
Key Takeaways
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Explore the Infinite: Discover the transformative potential of quantum algorithms and witness how Phasecraft will help create breakthroughs in battery development and material science.
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Inspiration: Hear the unvarnished accounts of the co-founders' personal lives that blend life and work, whilst raising young families.
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Shape the Future: Uncover the impact of quantum computing on future technologies and industries
Have questions about this episode? Ask our hosts, chat nowvia our website
Support the show
Proudly sponsored by our wonderful partners:
National Protective Security Authority - NSPA: The Secure Innovation campaign helps you take steps to protect your business from hostile threats. Don’t leave it too late. Use the link to download the quick-start guide now:
NPSA.gov.uk/innovation
Hexa Finance: Hexa provides business finance to help you grow from start-up to success. To access your free consultation, simply go to:
hexafinance.co.uk/contact
Have questions about our podcast or an episode? Ask our hosts, chat now
We are currently facing a public health crisis. In this episode, you'll hear the story of Andy Welsh, the ambitious founder of SRSLY Low Carb. After a wake-up call, he left the corporate world to enter the challenging world of health-focused entrepreneurship.
Picture this: You're trying to offer healthier food options in a market that is dominated by six conglomerates producing ultra-processed food. Quite a challenge, right?
What's his secret weapon? It's listening to his customers. Their feedback and loyalty have been his guide and his driving force, reinforcing the power of customer-centric businesses.
Key Takeaways
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Resilience is at the Heart of Entrepreneurship: Andy's experience reminds us that overcoming obstacles, such as personal financial risk and market resistance, requires a strong support system and an ability to adapt under pressure.
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The Power of Quality and Customer Loyalty: Prioritising product integrity and building close customer relationships can lead to organic growth and brand trust, often reducing the need for heavy marketing investment.
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Financial Literacy is Fundamental: The conversations underscore the essential need for entrepreneurs to understand their financials deeply. Money problems in business can't be ignored and must be managed proactively to ensure stability and growth.
Have questions about this episode? Ask our hosts, chat now
Support the show
Proudly sponsored by our wonderful partners:
National Protective Security Authority - NSPA: The Secure Innovation campaign helps you take steps to protect your business from hostile threats. Don’t leave it too late. Use the link to download the quick-start guide now:
NPSA.gov.uk/innovation
Hexa Finance: Hexa provides business finance to help you grow from start-up to success. To access your free consultation, simply go to:
hexafinance.co.uk/contact
Have questions about our podcast or an episode? Ask our hosts, chat now
From advising UK Prime Ministers to spearheading green innovation. Mat Ilic takes us from the corridors of Whitehall to the frontlines of green innovation.
Discover his journey from Belgrade to becoming a UK visionary. Mat spent his career advising the likes of Boris Johnson and Theresa May.
Now, he’s on a mission with Greenworkx to foster environmental change and generate 10 million green jobs
Key Takeaways
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How can small steps lead to massive impact? This conversation holds the answers.
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Bridging the Green Gap: There's a pressing need to address the skills gap in the green sector. Greenworkx's mission is to empower 10 million individuals with green jobs, fostering a low-carbon, sustainable world.
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Step by Step Innovation: Mat Ilic champions the iterative approach in business, reminding us that significant progress comes from small, consistent steps.
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Diversity Fuels Change: Inclusivity isn't just a buzzword; it's crucial for progression. By aiming to recruit from underserved communities, Greenworkx addresses workforce diversity head-on, ensuring that the transition to a greener economy is wide-reaching.
Join us for an insightful conversation where passion meets purpose, and innovation creates a greener world.
Have questions about this episode? Ask our hosts, chat nowvia our website
Support the show
Proudly sponsored by our wonderful partners:
National Protective Security Authority - NSPA: The Secure Innovation campaign helps you take steps to protect your business from hostile threats. Don’t leave it too late. Use the link to download the quick-start guide now:
NPSA.gov.uk/innovation
Hexa Finance: Hexa provides business finance to help you grow from start-up to success. To access your free consultation, simply go to:
hexafinance.co.uk/contact
Have questions about our podcast or an episode? Ask our hosts, chat now
The incredible journey of Hexa Finance is not just a tale of success; it's a true story of how being bold and true to yourself can pay dividends.
From a simple idea in 2016 to launching amidst the global lockdown, co-founders Ben Davies and Stu Mason have navigated it all.
They dive deep into their journey, sharing the sacrifices made, the critical role of timing, and the essence of trust and understanding in their partnership.
Key takeaways- Back yourself and go for it, as you've started something for a reason and should have complete confidence in your vision.
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The Power of Teamwork: Ben and Stu stress the significance of a team that complements your skills and fosters mutual support.
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The Art of Saying 'No': Learn the value of simplicity in complexity. Embracing your niche, the bravery in critical decisions, and the wisdom in choosing your battles.
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Making Finance Relatable: Steering away from traditional corporate norms, Hexa Finance champions an open & comfortable environment, demystifying finance and making it accessible to all.
Have questions about this episode? Ask our hosts, chat nowvia our website
Support the show
Proudly sponsored by our wonderful partners:
National Protective Security Authority - NSPA: The Secure Innovation campaign helps you take steps to protect your business from hostile threats. Don’t leave it too late. Use the link to download the quick-start guide now:
NPSA.gov.uk/innovation
Hexa Finance: Hexa provides business finance to help you grow from start-up to success. To access your free consultation, simply go to:
hexafinance.co.uk/contact
Have questions about our podcast or an episode? Ask our hosts, chat now
As an early-stage founder, the decision to bootstrap or raise capital can make or break your business.
But don't worry, serial entrepreneur Dominic Mills has been there and has the answers you need to succeed.
We uncover the power of community, localism, and entrepreneurship as we follow Dominic's journey from exit to founding his latest startup, Yuup - a marketplace that connects people with local experiences.
Key Takeaways
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Community as a Catalyst: Learn from Dominic's experience with 'Yuup' about the power of community in accelerating business growth
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Balancing Acts: Hear Dominic's take on the advantages and challenges of bootstrapping versus taking on external funding
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Leadership Mastery: Discover how to become an effective leader
Have questions about this episode? Ask our hosts, chat nowvia our website
Support the show
Proudly sponsored by our wonderful partners:
National Protective Security Authority - NSPA: The Secure Innovation campaign helps you take steps to protect your business from hostile threats. Don’t leave it too late. Use the link to download the quick-start guide now:
NPSA.gov.uk/innovation
Hexa Finance: Hexa provides business finance to help you grow from start-up to success. To access your free consultation, simply go to:
hexafinance.co.uk/contact
Have questions about our podcast or an episode? Ask our hosts, chat now
Unlock the secrets to overcoming fear, addressing burnout, and finding happiness with the power of coaching.
Meet Ashleigh Tennent, founder of More Happi - a platform making coaching affordable for all.
Discover how she conquered her fears, recognised burnout, and built a successful coaching business that's changing lives.
Key Takeaways
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Overcoming Fears and Limiting Beliefs: Learn how Ashleigh tackled her fear of public speaking, which was rooted in her childhood
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Addressing Burnout: Discover how Ashleigh recognised and navigated burnout with the guidance of a coach, emphasising the importance of reflection and gaining perspective.
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The Power of Mentors and Coaches: Understand the difference between mentors and coaches
If you're able to support an amazing cause on behalf of Laura Rawlings, please do kindly donate to Macmillan Cancer, link below
https://coffeefundraising.macmillan.org.uk/fundraising/cm23059103
Have questions about this episode? Ask our hosts, chat nowvia our website
Support the show
Proudly sponsored by our wonderful partners:
National Protective Security Authority - NSPA: The Secure Innovation campaign helps you take steps to protect your business from hostile threats. Don’t leave it too late. Use the link to download the quick-start guide now:
NPSA.gov.uk/innovation
Hexa Finance: Hexa provides business finance to help you grow from start-up to success. To access your free consultation, simply go to:
hexafinance.co.uk/contact
Have questions about our podcast or an episode? Ask our hosts, chat now
Around one in six adults in the UK are experiencing depression. Antidepressants help many, but not all, and they have side effects. Here’s where Flow Neuroscience comes in - by developing a drug-free way of treating depression.
Erin Lee - CEO of Flow Neuroscience, joins Ollie and Laura to talk about how the new headset works and what her role as CEO involves.
Tune in to hear more about:
- The tricky balance of pricing the product and finding the right clients
- The challenge of building trust and partnerships in the health sector
- The importance of being yourself, especially in work
- The joy of being at the start of a new business and doing something you’re passionate about
- The importance of committing to the user experience
- How it's OK not to have all the answers
- How the headset can be used in tandem with drugs under the supervision of clinicians
To get 15% off your Flow Headset input during check-out: FNG15For your chance to win a FREE FLOW headset, simply make sure you subscribe to the Founded & Grounded podcast (if not already), comment on this post and leave a review via Apple Podcasts. A winner will be chosen at random.
Support the showProudly sponsored by our wonderful partner, Nova Blue, keeping businesses safe from cyber security threats, so you can concentrate on growing your startup. Claim your FREE cyber health check
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Twin brothers Chris and Cam started Unyoked with a couple of cabins in the wild in their homeland of Australia. Today, they are a globally recognised nature brand, closing in on 100 sustainable off-grid cabins in four countries - recently launching here in the UK.
They’ve had it all thrown at them - bush fires, floods and even coronavirus, but the brothers have tackled these challenges with resilience and positivity. Find out how they’ve kept the faith and helped create their own category.
Support the showProudly sponsored by our wonderful partner, Nova Blue, keeping businesses safe from cyber security threats, so you can concentrate on growing your startup. Claim your FREE cyber health check
https://nova-blue.co.uk/podcastoffer
"Business is the best way of creating positive change in the world".Buckle up for this unmissable episode where we speak to a passionate business leader and activist, Johnny Palmer, onboard his Boeing 727.
With his multiple ventures in software, renewables, media production, hospitality, property, and manufacturing, we uncover Johnny's secret to being a successful serial entrepreneur.
We discuss his core values of disruption, growth, and sustainability, the importance of delegation and trust, building a support network, and dealing with loneliness in business.
- The Power of Projects: how to balance business, family, and personal interests
-Johnny's blueprint to go from idea to execution - How work and life should interlink
- You must take personal responsibility
- How to nurture embryonic concepts
- The importance of learning and how Johnny's brain is wired not to recognise failure
- How discipline and small daily habits can be transformational
Support the showProudly sponsored by our wonderful partner, Nova Blue, keeping businesses safe from cyber security threats, so you can concentrate on growing your startup. Claim your FREE cyber health check
https://nova-blue.co.uk/podcastoffer
A magic mirror? Yes, a tech-first personal training solution that's changing how we think about fitness. Founder Varun struggled with unhealthy habits until he discovered personal training.
Varun found the traditional personal training process to be inefficient and outdated, leading him to explore a more tech-first approach. Magic was born.
- We dive into Varun's struggles with investor rejection and how he overcame this
- How to fund and build an MVP
- What sacrifices Varun made in his startup journey
Use the discount code MAGIC100 for £100 off at https://magic.fit
Proudly sponsored by our wonderful partner, Nova Blue, keeping businesses safe from cyber security threats, so you can concentrate on growing your startup. Claim your FREE cyber health check
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This week we hear from Dan Murray-Serter, co-founder of brain care company Heights and host of the Secret Leaders podcast.
Dan talks about his experiences with burnout, insomnia and anxiety and how his recovery led him into the world of nutrition and wellbeing and ultimately inspired his latest business.
Find out how he used a newsletter to grow his business, the mistakes he made that we can all learn from, and the one piece of advice he’d pass on to anyone building their own business.
Use the code 'grounded' for 15% month 1 of a subscription to either of Heights products.
Tune into this episode to hear about:
- The role of nutrition in mental health
- Dan's experience with burnout, depression, and chronic anxiety
- How to create your own lane and USP
- How can founders build resilience
- Running a business and being a dad
- How to invest in people, not businesses
- How to get good advice
- How do you make social media less like work?
- Building an ecosystem for braincare and inviting other brands to compete
- Focus on making the best product
- Building in public
- The importance of a peer-to-peer founder community
- The importance of prioritising personal time as an entrepreneur and parent
- Dan's investment philosophy of investing in over 50+startups
- The importance of gratitude for good health
Proudly sponsored by our wonderful partner, Nova Blue, keeping businesses safe from cyber security threats, so you can concentrate on growing your startup. Claim your FREE cyber health check
https://nova-blue.co.uk/podcastoffer
This week we hear from the inspirational Andy Ayim MBE - co-founder of The Angel Investing School, who wants to level the playing field in the world of angel investing.
Find out what keeps Andy moving forward with confidence, and how someone becomes a trusted advisor to new businesses. If you’re interested in the world of angel investing but don’t know where to begin, then this is a conversation not to miss.
We explore toxic company cultures, the importance of being true to oneself, and the democratisation of angel investing. Andy shares his experience of realising early on in a job that the company culture was toxic and how stepping aside, even though it meant giving up career opportunities, was the right decision.
Andy discusses the value of being a non-conformist and how it can lead to great leaps in learning. Hear first-hand Andy's journey of creating the Angel Investor School, which aims to make the world of angel investing more accessible to everyday people.
Tune in to learn about:
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The Angel Investment School's goal of democratising access to opportunity
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Toxic company cultures during the interview process
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Importance of probation period for both company and employee
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Stepping aside from a toxic work environment despite career opportunities
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Need for career confidence to say no to job opportunities not aligned with values
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The value of being nonconformist
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Backpacking in South America at 21 as a catalyst for personal and professional growth
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Building a brand in the venture capitalism and angel investing space through sharing experiences
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Creating the Angel Investor School to teach people about angel investing
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Lack of diversity in venture capital funding and the need for equal access to opportunity for all
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Role of angel investors and venture capitalists in providing capital for early-stage startups
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Building communities around oneself and the importance of deeper relationships
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Networks and the importance of creating one that works for oneself
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The founder's experience building and growing Mixtape Madness and working as a product manager
Proudly sponsored by our wonderful partner, Nova Blue, keeping businesses safe from cyber security threats, so you can concentrate on growing your startup. Claim your FREE cyber health check
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Piers Linney is an entrepreneur and investor. He’s the Founder of Moblox (a technology and tools platform for small businesses) and is well known from his appearances on Dragons Den and Channel 4’s Secret Millionaire.
On Founded and Grounded, Piers talks about his upbringing and his first money making ventures, shares his mistakes and what fascinates him about starting and growing businesses. The conversation provides a fascinating insight into Piers’ entrepreneurial mindset and how he keeps moving forward.
Proudly sponsored by our wonderful partner, Nova Blue, keeping businesses safe from cyber security threats, so you can concentrate on growing your startup. Claim your FREE cyber health check
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Some say the best ideas come over a drink.
Today we hear from life-long friends who discovered there’s more to tequila than 3am shooters, sucking a lemon and licking salt. They sampled their first tequila and tonic - and that was the start of their journey.
They quit their day jobs and went on a Mexican adventure, developing their new brand of tequila - El Rayo.
How did they do it? It’s a great story of having an idea and running with it; making mistakes and learning on the go. It’s bonkers and brilliant - and likely to make you ask yourself - what am I waiting for?
Proudly sponsored by our wonderful partner, Nova Blue, keeping businesses safe from cyber security threats, so you can concentrate on growing your startup. Claim your FREE cyber health check
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From tragedy to triumph. How a sister's life-saving transplant led to the creation of an award-winning skincare business called ‘By Sarah London’.
Founded by sisters Sarah and Lauren Murrell, after Lauren was diagnosed with life-threatening leukaemia and Sarah became her stem-cell donor.
When Lauren was recovering, Sarah began developing plant-oil formulations to restore Lauren's dry, irritated and sensitive skin, as she reacted to many natural ranges.
The result is a range designed to support a variety of different skin issues. This deeply personal story has sparked a strong sense of mission and purpose when it comes to business - which shines through in this conversation.
In this episode, Sarah covers:
- Branding and how sharing your story builds trust with customers
- The benefits of selling directly to customers and growing a community to reach new markets
- The importance of keeping true to your values despite commercial and growth pressures
- How to deal with the rollercoaster of running your own business
Proudly sponsored by our wonderful partner, Nova Blue, keeping businesses safe from cyber security threats, so you can concentrate on growing your startup. Claim your FREE cyber health check
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Mark Dowds is a serial entrepreneur and investor, and his latest venture, Responsible, seeks to make the clothing industry more sustainable.
Over the years, Mark has made good money, signed six-figure cheques as a super angel investor, and has lost it all - before starting over again. With all this experience, he really knows his stuff.
In this episode, Mark discusses:
- How to get over mistakes
- How your money backstory can influence your attitude to risk and business
- The value of stepping outside your comfort zone
- How listening to your fears can help
- Why you need to be clear about the problem your business is solving
Proudly sponsored by our wonderful partner, Nova Blue, keeping businesses safe from cyber security threats, so you can concentrate on growing your startup. Claim your FREE cyber health check
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Why your values are key to your business success
Meet Steve Mason, former Technical Director at GCHQ (the UK's intelligence, security and cyber agency). Having defended the UK from cyber attacks, he now runs Nova Blue - supporting companies with their digital security needs.
But this isn’t a tech conversation - in this episode, Steve shares the key ingredients that help him make business decisions, how he attracts clients and deals with setbacks - including the mistake that almost cost him his business.
Proudly sponsored by our wonderful partners.
Nova Blue, keeps businesses safe from cyber security threats, so you can concentrate on growing your startup. Claim your FREE cyber health check
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Decent coffee - tick. House plants - tick. Quiet area and community hub - tick.
You know what it’s like - the feeling of finding a really nice place to work.
Since Covid, hybrid working has become the norm, workplaces have evolved and more of us are using co-working spaces. Laura Beales (and her co-founder Jules Robertson) saw the potential to create a platform that makes finding a workspace easy. Wherever, whenever.
Tally Market was born during the lockdown as a side hustle but the team has grown and they secured funding through Innovate UK and angel investment.
As well as on-demand workspace, Tally also has an in-house team of office experts who can find your business the perfect new home - at zero cost.
In this episode of Founded & Grounded, Laura Beales shares the challenges and opportunities of constantly evolving to meet customers’ needs, advice on getting a new business off the ground, and their co-founder partnership's success.
It’s a great lesson on how to get your business started.
Proudly sponsored by our wonderful partners.
Nova Blue, keeps businesses safe from cyber security threats, so you can concentrate on growing your startup. Claim your FREE cyber health check
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‘I owed it to myself to leap and look’
Rum entrepreneur Edmund Wood quit his job to follow the dream of setting up his own business. He didn’t have a clue what it would be but decided he had to ‘leap and look’ for an idea he was passionate about - and decided on rum. Belgrove was born.
Edmund joins Ollie and Laura on Founded & Grounded to share his inspiring journey. It’s a story about being bold, quick to adapt when plans go pear-shaped (thanks to Covid) and learning you have to be kind to yourself.
If you have ever dreamt of quitting your day-to-day and doing something else - this is a must-listen for you.
Proudly sponsored by our wonderful partners.
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Rupal Patel, former agent, now serial entrepreneur, shares her honest and personal journey of the challenges she faced and how she kept going in high stakes, high-pressurised environments in the field and in the boardroom.
Rupal reveals how the CIA mindset teaches you to be resilient and persistent to achieve your goals. She also shares some great advice on ‘tactical ignorance’ and how it can help deal with imposter syndrome and the inner critic.
Her book ‘From CIA to CEO: Unconventional Life Lessons for Thinking Bigger, Leading Better, and Being Bolder’ is out now.
Go to www.rupalypatel.com to find out more about Rupal.
Proudly sponsored by our wonderful partners.
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Hear from Mark Panay - Co-founder and MD of one of Bristol’s most prolific software agencies , Simpleweb.
Learn Mark's highs and lows of running a business, and how his natural curiosity and fascination for learning has shaped his career. Discover what Mark thinks makes a good start-up investment, and what he sees as the biggest challenges of being the boss.
Presented by Laura Rawlings, with analysis from Ollie Collard.
Proudly sponsored by our wonderful partners.
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Meet Simon Squibb, serial entrepreneur, investor and founder of The Purposeful Project.
Simon’s mission is to help and inspire 10,000,000 people to startup and scale a business for free. He believes there should be a Start Up Centre to replace the Job Centre - and as an angel investor and entrepreneur, Simon’s got the credentials to make this a reality.
In this insightful conversation with Founded and Grounded, Simon reveals how being homeless at 15 made him realise he had what it takes to be an entrepreneur. He shares his journey, failures and lessons learnt, including how to increase your luck and why being clear about your purpose is key to business success.
Thanks to our sponsors Nova Blue and Tally Market.
Presented by Laura Rawlings, with analysis from Ollie Collard.
Proudly sponsored by our wonderful partners.
Nova Blue, keep businesses safe from cyber security threats, so you can concentrate on growing your startup. Claim your FREE cyber health check
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Tally Market, a flexible workspace platform that enables startups to find & instantly book great workspaces across the UK. Claim 20 FREE tokens
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Meet Kelli Fairbrother, co-founder and CEO of xigxag.
She has the vision to make audiobooks more engaging. xigxgag has taken on a big global player and forged ahead developing a listen-and-read book, called the x-book.
Kelli started in the US army, a place she credits with teaching her the grit and determination required to be an entrepreneur and where she first realised she could be a leader. She then spent 20 years in consumer tech before having the confidence to set up her own business. xigxag is her first venture.
Kelli joins Founded & Grounded to discuss how you know when you’ve got a great idea, the value of having an experienced advisor when it comes to making your pitch and signing deals, and the difference it makes both financially and mentally having a network.
Thanks to our sponsors Nova Blue - keeping businesses safe from cyber threats and Tally Market - book flexible workspace.
Presented by Laura Rawlings, with analysis from Ollie Collard.
In an age where we have a constant stream of personal data on our wrists, and home testing has become second nature, one UK company is nicely poised to ride the crest of a wellbeing wave.
Forth is a digital health business pioneering personalised biomarker profiling. Its founder and CEO, Sarah Bolt, caught up with Founded & Grounded to talk about how Forth are on a mission to improve health and wellbeing and, in particular, close the gender health gap.
But it's a conversation as much about the less-than-straightforward path to success as Sarah reflects on the challenge of convincing investors outside Forth's target demographic, the success rates of sole founders versus partnerships, and how running a business can sometimes feel like coming at the expense of those closest to you.
Presented by Andrew Parsonage, with analysis from Ollie Collard and listener feedback courtesy of Samantha Miles.
“If you do what you don't love, that's stress. If you do what you love, that's passion.”
Author, Podcaster, Motivational Speaker...and for good reason.
Jeff Dewing has a story to tell.
He's seen it all in the world of Facilities Management - good and bad. Restless, and far from content with maintaining the status quo, Jeff founded Cloudfm to disrupt the industry for the better.
Over 10 years later, he's CEO of an award-winning company that's blazing a trail for the next decade. But, as with all entrepreneurial journeys, there have been a few twists and turns along the way.
In conversation with Founded & Grounded, Jeff talks about finding fulfilment in life, and why the impact of Covid on Cloudfm was transformative for his leadership style - and how showing 'vulnerability' enabled his people to be the best versions of themselves.
Overall, there's powerful advice here for life and business in general - including the importance of simply asking yourself the question 'Why?'
Presented by Andrew Parsonage, with analysis and input from Ollie Collard & Samantha Miles.
They started out in 2018 with no business qualifications, marketing experience, or entrepreneurial background - simply a shared passion and a big idea. 4 years on, they're the pioneering start-up taking drinks bottles to a new and truly sustainable level.
Through their company S'wheat, Jake Elliott-Hook and Amee Ritchie have created the world's first reusable bottle made from plant-based materials. Now courted by environmentally-conscious consumers and tech giants alike, S'wheat's growth is built on foundations as organic as their products. And in an era of corporate 'greenwashing', they're backing the talk with action, redefining the relationship between business and nature.
Speaking with Founded & Grounded, the couple talk about going viral for the first time, the brushes with disaster, and being wary of sharing their business idea with those closest to them. It's an inspiring story - and a reminder that anyone with the right energy and attitude can be a successful entrepreneur.
Presented by Andrew Parsonage, with analysis from business start-up specialist Ollie Collard, and Founded & Grounded Community Lead, Samantha Miles.
What are Venture Capitalists? How do they operate? And what can founders learn from them in the pursuit of backing for their big idea?
In this episode, we enter the real dragons' den and put a human face to this influential but little-understood world - in this case, Rob Moffat from Balderton.
In a revealing conversation with Ollie, Rob gives us the perspective from the other side of the desk, what founders should be considering when they approach VCs, and the attributes that he and his colleagues look for when deciding who and what to invest in. Rob also gives us his insight on the areas where he anticipates future growth, and has an assuring piece of wisdom for founders wherever they are on their business journey.
Presented by Andrew Parsonage, with expert analysis from Ollie Collard.
"You can't buy culture".
In this episode, Founded & Grounded visit the Lost & Grounded brewery and their co-founder Alex Troncoso, as we return to the world of craft beer.
With new breweries and their tap rooms popping up on virtually every street corner, it's impossible to ignore the rise in popularity of craft beer. Equally apparent has been the hit taken by the hospitality industry during the Covid pandemic. So how to position yourself in a crowded market - and futureproof the company also?
Alex takes a holistic view, and how having 4 simple values intrinsic to every aspect of the operation, being among a minority of UK brewers to pay the living wage, and sticking to their principles, has helped Lost & Grounded successfully navigate its first 6 years.
He also raises two fundamental questions for all businesses and their founders; why should you exist in a crowded market, and how big do you want to be?
Presented by Andrew Parsonage, with analysis from Ollie Collard and listener feedback courtesy of Samantha Miles.
The world of insurance is a grey area for many people in more ways than one, so allow Sam White to inject some colour to the proceedings...
Setting up in business following a chain of life-changing events, Sam now presides over two successful insurance companies in the UK and Australia who are explicitly putting the consumer at the heart of their proposition.
But, as is so often the case, the entrepreneurial journey has been far from straightforward.
In a thought-provoking and inspirational episode, Sam discusses why she 'fired' herself as CEO of Freedom Services, the dilemma of protecting people versus saving the business, and the chronic lack of investment in female founders despite being a safer financial bet. And she has some powerful views on the future of the insurance industry, and how businesses need to return to being run by people - for people.
Presented by Andrew Parsonage, with expert analysis and input from Ollie Collard and Samantha Miles.
Besides climate change, the issue of microplastics is one of the biggest environmental challenges facing society.
Passionate to put his engineering talent to use, but unable to find a business that matched the scale of his ambitions, Adam Root founded Matter - a company built on the principle of capturing, harvesting and recycling microplastics.
In conversation with Founded & Grounded, Adam talks passionately about the origins of Matter, and also how he didn't seek to be an entrepreneur - but how entrepreneurship found him. He also discusses how developing and nurturing employees can be a golden opportunity rather than a headache, and ultimately why founders need to "back themselves".
Presented by Andrew Parsonage, with analysis from start-up advisor Ollie Collard and feedback from our Founded & Grounded community courtesy of Samantha Miles.
"Information is abundant... wisdom less so."
It's no secret that access to knowledge and mentorship is fundamental to success in many aspects of life, not least business. But, on a Diverse Founders Programme, it became apparent to Dayo Akinrinade that these all-important connections were held within privileged circles - so she decided to set up Wisdom.
Wisdom has harnessed the social audio phenomenon to connect knowledge seekers to mentors, for the benefit of people from all backgrounds. For this latest episode of Founded & Grounded, Dayo talks about tackling institutionalised prejudice, the challenge of ensuring trust and safety on a still-evolving social platform, and her vision of Wisdom one day rivalling Google as the go-to place for knowledge.
Presented by Andrew Parsonage, with expert analysis from Ollie Collard and listener feedback from Samantha Miles.
Meet Steve Neil... 'Brand Protector' and director of The Trademark Helpline.
Steve's mission is to ensure that business owners look after their intellectual property and the brands they've started from scratch. But he had to balance that with the challenges of becoming a business owner himself - a tale worthy of a reality TV series.
It's '2-for-1' in this latest edition as Steve not only shares his expertise and wisdom in the sometimes overlooked area of trademark/brand protection - including the mistakes most commonly made by businesses - but also describes taking on a going concern and the changes required when he realised that the buck stopped with him.
Presented by Andrew Parsonage, with expert analysis from Ollie Collard and reaction from our listener community courtesy of Samantha Miles.
There are lots of reasons why people become entrepreneurs. Nav Sawhney had three, instilled within him from a young age, and these inspired him to develop a product that would enhance everyday life for the consumers of tomorrow.
As our latest guest entrepreneur, Nav explains to Founded & Grounded how the plight of refugees, the central role of women in life, and the intrigue of engineering were the genesis of The Washing Machine Project: producing an off-grid manual washing machine that would alleviate hand-washing. In a unique and inspiring tale of entrepreneurship, there are learnings for all founders as Nav talks through the challenge of resilience, the sacrifices made by families and partners, and to not fear failure, but instead treat it as a learning.
Presented by Andrew Parsonage, with expert analysis from Ollie Collard and feedback from our Founded & Grounded community courtesy of Samantha Miles.
After becoming a Mum, Dominique Woolf wanted to take life in a whole new direction and literally bring some spice to the proceedings. So, using her sales background and Thai heritage, and winning over the local farmers' market in North London, The Woolf's Kitchen got cooking.
In our first episode of 2022, Dominique talks through the reality of running a business and being a parent (spoiler alert: there are no easy answers), how Covid provided an unexpected opportunity to improve her product branding, and why networking for solo 'foodpreneurs' generated emotional wellbeing as much as business connections. Ultimately, it's a story about entrepreneurship as a personal statement besides bringing the world a little culinary joy.
Plus... what did our listeners say when it came to their meat vs vegan preferences (all stimulated by a question from our previous episode's featured business, Oowee Burger)?
Presented by Andrew Parsonage, with expert analysis from Ollie Collard & Samantha Miles.
Verity owned a sandwich business. Charlie ran nightclub nights. Both were passionate about fast food. Neither had run a takeaway before. 6 weeks later they signed the lease for their first premises, and Oowee was born.
In this episode we cover the world of fast food, charting the rise of this Bristol-based business that responded to changing consumer behaviour and food trends, including the growth of Veganism and the launch of Oowee Vegan.
From a tiny suburban kitchen to Oowee's present-day status as a national chain, Verity shares the rollercoaster ride of entering the hospitality industry, learning the hard way about how investing in kitchens and business systems can save money and reputation, and one vital piece of advice for any aspiring restauranteurs.
Presented by Andrew Parsonage, with expert analysis from Ollie Collard and Samantha Miles including the results of our listener poll - so what did you think of workplace benefit schemes?
One piece of advice? "Just do it."
Meet Ally. He's got a lot of time for meaningful workplace benefits - less so for Advisors.
Ally's the founder of Juno - a business at the vanguard of the wellbeing economy, with the goal of changing how people interact with their employers. An entrepreneur simply because he had to be, Ally shares with Founded & Grounded the bumpy road to creating a business that now has an international client base, and how personal experience has led him to question the wisdom of others and urge founders instead to figure things out for themselves.
It's a thought-provoking conversation, with plenty for Andrew Parsonage, Ollie Collard and Samantha Miles to discuss - plus we reveal the results of our latest listener poll on your barriers to knowledge and learning.
If 'too much information, too little time' is the great problem of our age, this business has a 5-minute solution.
Patrick Walker is a veteran of the 'big tech' scene having held senior positions with Facebook and YouTube. But he was moved to go it alone to address the issue of sheer volume of content, and 'hack knowledge' to provide users with briefer and more positive online experiences. Thus, Uptime was born.
In an episode full of fantastic insight and advice, Patrick talks about the importance of pausing when egos might dictate otherwise; how taking time to recruit ensures you capture people "whose purpose becomes their profession"; and having the confidence to "follow your bliss". Plus, in our latest community poll, we reveal the stress-levels of our listeners!
Presented by Andrew Parsonage, with expert analysis from Ollie Collard and Samantha Miles.
How does it feel to be suicidal?
One man who knows is Nick Hussey, founder of Frahm - the business behind high-quality, long-lasting jackets for the real world. Nick stared into the abyss after the collapse of his first company but, with the help of his wife and an old school friend, came back to start and succeed with a new enterprise.
True to the ethos of Founded & Grounded, and alongside the business lessons learned, Nick openly shares his own experiences to discuss mental health among entrepreneurs. In an extended episode laden with powerful advice, he talks about running a business on process rather than fear and passion, how a support network can assist this, and the importance of simplifying everything. Because nothing matters more than your health.
Presented by Andrew Parsonage, with expert analysis from Ollie Collard and reflections from Samantha Miles.
(episode contains strong language)
"If you have a great product, your business should succeed."
We meet Edgar Thoemmes, co-founder of Virtually There and Canton Tea, about how two very different businesses steadily grew and found their audiences.
Edgar describes the seismic impact of Covid (and how Virtually There anticipated the boom in flexible working), how taking the long term view can pay dividends, and being in a position to give something back to the founders of the future.
Presented by Andrew Parsonage, with expert analysis from Ollie Collard and Samantha Miles sifting through the latest reaction from Founded & Grounded listeners.
To kick off Series 3, we meet Banasa Williams - co-founder of Ksoni, who produce plastic-free bathroom wellness products such as shampoo and bodywash.
With the global environment high on the agenda this autumn, Banasa talks about the "payoff" required for products and brands to truly call themselves sustainable. We also get to hear about the challenges of supply chain, how you can learn from others in completely different product sectors, and the importance of having a good team.
Plus Samantha Miles will be reviewing responses to the listener question posed in our Series 3 preview show - namely, what inspiration did you get over the summer?
Presented by Andrew Parsonage, Ollie Collard and Sam Miles.
In anticipation of Season 3 starting later this September, we welcome back listeners to the podcast which shares the stories and wisdom of early-stage entrepreneurs.
There are more great guests on the horizon and new ways to get involved with the show - we're starting by asking for your summer break inspirations and big decisions - plus we welcome a brand new member of the Founded & Grounded team.
Presented by Andrew Parsonage and Ollie Collard.
(10 minute listen)
For our season 2 finale, we speak with Chris Goodfellow; CEO of content marketing agency, Inkwell.
When he left an old employer, Chris did something unconventional - he bought one of their brands and rebooted it to become a successful annual challenge - The Pitch - helping startups raise millions of pounds.
In conversation with Ollie, Chris talks throughout about the importance of founders putting themselves in the shoes of their audience, why a simple conversation with someone different each week can aid business growth, and how even introverts can become effective salespeople.
The message is loud and clear... “Speak to as many customers as possible!"
Presented by Ollie Collard and Andrew Parsonage.
"Women can have children - and know there's a safe secure way of returning to work."
Meet Jess: Mum and co-founder of That Works for Me.
When a chance moment - and a gap in the freelance recruitment market - presented itself, Jess took the initiative to serve a large untapped (and talented) audience... that of Mums. 72% of professional women leave the workforce within 3 years of having children - a situation she's tackling head on with the platform that also supports small business and flexible working.
In conversation with Ollie, Jess talks about building a social media audience before going to market, how Covid meant they ended up with a better platform, and the importance of knowing when to get outside help. Plus how That Works For Me is now being embraced by Dads...
It's a tale for the ages, with great advice for other founders and inspiration for those who feel they have more to give than being just a parent.
Presented by Ollie Collard and Andrew Parsonage.
How to design a business that meets your expectations. Meet Mikey, Co founder of Cold Email, a SaaS start-up taking the hassle out of lead generation.
Mikey's no stranger to the start-up scene, having co-founded Escape the City.
Mikey shares his tips on how to validate your business idea, how to find a mentor and the challenges of running a business with 3 young children. An episode not to be missed.
Meet Thomas, co-founder of Aisle 3, who shares his insights into how his start-up propelled itself into the 1% of start-ups that raises funding.
We discuss the world of price comparison, how Aisle 3 are a 'shopper obsessed' business, the trials and tribulations of fundraising two rounds of investment and the future of e-commerce.
Aisle 3 aims to give shoppers the complete view of all of their buying options on a single screen so that they can make purchase decisions based on their personal values such as price, delivery, locality, sustainability or brand loyalty.
"You don't need anyone else to believe in you... other than you."
This episode's guest entrepreneur is Suz: Mum, former accountant, bodybuilder - and founder of The Proper Oats Company.
Suz shares her experience of starting a business amid a global pandemic, in her words "launching an on-the go product when the world wasn't going anywhere!" There's the importance of finance, networking and social media - even having an exit strategy despite being a young business. But it's as much about personal conviction, and what Suz does to maintain self belief whilst following the lonely path of a sole founder.
It's a very real-world tale that sums up the ethos of Founded & Grounded, with great advice for others in the early stages of their business journey.
Presented by Ollie Collard and Andrew Parsonage.
The sisters on a mission to change the beauty industry. April and Nikki share their story of why they started Handsome, the app for beauty professionals.
We discuss their challenges, what it's like being sisters in business and what the future holds for the beauty industry and Handsome.
Want to turn your passion into a business? Want to know how to you figure out who your target audience is? In Episode 11, hear from Mark, who shares his insights and speaks openly about the challenges he faces a sole entrepreneur.
Mark Makin is the founder of Spontza, a marketplace that connects Businesses & Brands directly with Sports Clubs, Athletes, Fan Channels and Events.
Check out Spontza below:
https://www.spontza.com/
Episode 10 we catch up with Maud, co-founder of Adapt, a study planner app for students. Adapt was built using Google’s Design Sprint process. After intense testing and quick growth they knew that Adapt had a market however Covid-19 threw a spanner in the works for Maud and her co-founders. This episode covers being an accidental entrepreneur, testing your idea, adapting your business model and setting your goals. https://getadapt.co.uk/
Season 2 episode 9 we chat with Helena co-founder of TrueStart Coffee, the feel good coffee company. TrueStart has a strong ethical and sustainable ethos, and the coffee exists to make you feel great!
Helena discusses the importance of a positive mindset as a driving force for a successful business, and being brave when repositioning your brand to appeal to a broader audience. Episode 9 also covers topics including trusting your gut instinct and using your unique personality as a strength. As always, listen for great start-up advice and a podcast exclusive offer https://www.truestartcoffee.com/.
Episode 8, we catch up with Liam JE Gerada co-founder of Krepling, a centralised commerce platform for entrepreneurs, business owners, and enterprises.
Born in South Africa and having moved to Malta, Liam is 21 and running his second successful business. Episode 8 discusses the advantages and challenges that come with being a young entrepreneur. Episode 8 covers topics including working with family, managing growth and testing and validating your business idea.
As always, listen for great start-up advice and a podcast exclusive offer https://www.krepling.com/about-us/.
Episode 7 is back in the USA with Paul Yacoubian, founder of copy.ai, “an AI powered assistant for writing and brainstorming marketing copy”. Paul gives us a great insight into AI, founders launching in public, benefits of gaining early adopters and his 7 key lessons for someone looking to start-up a business. These include:
- Don't focus on optimising
- Pixel perfect is a waste of time
- User experience is everything
- Build for launch speed
- Launch as fast as possible
- Find distribution leverage points
- Build, launch and get feedback in 7 days
As always, give episode 7 a listen for great advice and a lifetime offer for https://www.copy.ai/!
Episode 6, we chat with Daniel Snow, co-founder (alongside his brother Jonathan Snow) of The Snow Agency, “a performance-based, digital marketing agency that specialises in scaling e-commerce brands”. Our second US founder on the podcast, provides great advice for e-commerce and discusses the ups and downs that comes with working with family. Other topics include scaling challenges, finding what makes your company different, and working with a support network. https://thesnowagency.com/
Keri Andriana is the founder of Amschela an affordable, luxury brand specialising in vegan handbags. Since they launched, Amschela has featured in Vanity Fair and British Vogue resulting in rapid growth. Keri is determined to stay strong to what she believes in and to keep the company 100% British. https://amschela.co.uk/
In episode 5 we cover managing growth, adapting and pivoting in challenging times and supporting and collaborating with other businesses. Listen out for Keri's advice, question and discount code!
Episode 4, we chat with Doug Ludlow, co-founder of MainStreet. MainStreet’s mission is 'to empower small businesses, create jobs and opportunities’. Through a shared passion for empowering small business owners, MainStreet was set up to enable founders to learn about and access government credits and incentives.
In episode 4 we discuss managing business growth, using your network, coping with challenges caused by remote working, and being realistic and honest with yourself. https://mainstreet.us/
Rob Hall founded Wriggle, an app which helps people discover local and independent restaurants, cafes and bars. Wriggle offers deals and discounts as well as helping to battle the ongoing issue of food wastage. Covid-19 threw a spanner in the works for Rob and he, along with his team, put their heads together to develop Bristol Pantry. Give season two, episode three a listen to hear Rob’s story.
In episode three we discuss adapting business goals, organic growth, testing business ideas and overcoming challenges.
https://www.getawriggleon.com
https://bristolpantry.com/
Elliott, our second entrepreneur for season 2 set up The Bunch whilst at university. He became frustrated with spending time sorting out bills for student accommodation, and often felt cheated. The Bunch allows its customers to tailor their student bills package to suit, and splits the bill between housemates.
Elliott is his own target market, and discusses his approach and business model for The Bunch. We discuss cash-flow and mental health challenges, and the goals and aspirations of Elliott.
We’re sure you’ll like it a bunch.
https://the-bunch.co.uk/
How many law firms would describe themselves as a 'flamingo in a flock of pigeons'?
That's the mission for the first guest of Founded & Grounded Season 2, Alice Stephenson.
In a career that has seen Alice go from in-house to freelance to Founder & CEO of Stephenson Law, we discuss the pros and cons of virtual-working - and keeping a team happy - in the Covid era, the nice dilemma of having infrastructure that can keep up with rapid growth, and why sometimes it's good to let people move on. Additionally Alice talks about gender imbalance in the legal world, and her plan for a more inclusive generation of angel investors.
Oh, and flamingos too.
https://www.stephenson.law
Episode 15 - we catch up with Alex Isenegger, founder of Linkilaw. We hear from Alex first-hand the challenges she faced when starting up. The legal industry is heavily populated by men who have been in the industry for decades. Alex entered the industry, as a young female founder who went in headfirst. Alex faced many initial challenges for her new start-up, like spending money on the wrong things and realising a commission-only model wouldn't scale. Alex shares all her learnings along the way and shares her insights on where she thinks the legal-tech industry is going. https://linkilaw.com/
Episode 14 - we speak with Zoe Whitman, founder of But the Books. Zoe shares her story of how she started the business, how it has grown and the many challenges she has faced along the way. Zoe is a mother of two and publisher of a book called Know your numbers. Zoe shares her tips for people thinking of starting their own business. https://www.butthebooks.co.uk/
Episode 13 - we speak to Marie Farmer, founder of Mini Mealtimes. Like most of us, Marie was a concerned first-time parent, but after speaking with other parents, she quickly realised she wasn't alone. Marie found weaning her son a daunting task, she wanted to know he was getting a healthy, nutritious and balanced diet. This was when Mini Mealtimes was born. It is an app to offer parents reassurance, support and ideas for feeding their children. We speak to Marie about how and when the idea came about, her early challenges she had to overcome along her start-up journey and what advice she would pass onto other thinking about starting a business. https://www.minimealtimes.com/
Episode 12 - we catch up with Luke Lang, one of the co-founders of Crowdcube (founded 2011), which was the world's first equity crowdfunding platform. Luke gives some invaluable insights into how Crowdcube started, their early challenges and growing pains with scaling. Luke passes on what advice he would give start-ups trying to raise funding. https://www.crowdcube.com/
Episode 11 - how is your business adapting to the COVID-19 pandemic? Want to know what support is available for your business? We speak to influencers in the region about what support is available businesses during the COVID-19 pandemic. We speak to Sam Holliday from Federation of Small Businesses (FSB), Ed Boal from Stephenson Law, Zoe Whitman FCCA MICB from But the Books & Calum Doutch from Tapestry Brewery.
Episode 10 - we chat with Calum Doutch & Dan Snow, founders of Tapestry Brewery. They discuss their journey from being Brewery employees to owning their own Brewery, with a taphouse and pizza oven. Listen to episode 10 to hear more about their story, work/life balance, networking, challenges and start-up advice. https://www.tapestrybrewery.com/
Episode 9 - we speak with serial entrepreneurs Tom Holder and Gilbert Hill, co-founders of TapMyData. In today's digital age, we're constantly being bombarded with advertising and our data is being used as a currency. Tom and Gilbert are driven by their mission to put data and privacy back in the hands of the people. We find out more about the PrivTech sector, and what it’s like to be a serial entrepreneur. https://tapmydata.com/
Episode 8 - we catch up with Darrell Irwin, founder of Cre8ion, a brand marketing agency in Bristol. The business had an unusual beginning, it was actually part of a charity, but this element of the charity ended up doing well commercially, therefore Darrell decided to launch Cre8ion as a start-up in 2016. Darrell also launched Genesis, which is automating brand design for start-ups and small organisations. The platform uses machine learning and decision tree structures to produce new brands, quickly and cost effectively, whilst at the same time ensuring businesses are clear on their purpose and values. Darrell discusses his background, R&D, implementing a 4 day work week and his support network. https://cre8ion.co.uk/
Episode 7 - we get chatting with James Ewin and Joel Rosen, who have been long-standing friends since their school years. Both took different routes into design. In 2011 they took the decision to go into business together, and started up ORCA. We discuss cash-flow, recruitment, and some great advice on working with a friend. https://onlyorca.com/
Episode 6 - we chat to Tom Willard and Jack Widnell, co-founders of BUNK. Tom, Jack (and friends) were studying at University of the West of England (UWE), when they were about to lose the majority of their £3,000 deposit on their student digs. This frustration ultimately turned into a disruptive business. We find out about why they want to fix the rental sector, discuss disruption, innovative business models, venture funding, mentoring and facing objections head-on. https://rentbunk.com/
Episode 5 - we catch up with Ella Rauen-Prestes, founder of Fitbakes. Ella moved to the UK from Rio de Janeiro. Ella was shocked that there weren't any healthy cake options when she moved to the UK! Ella made it her mission to bring high protein and low-calorie cakes to the masses. This episode covers minimum viable products, selling online, utilising influencers and getting Fitbakes into high profile retailers. https://www.fitbakes.co.uk/
Episode 4 - we get chatting with Matt Dyson, one of three co-founders of Rockit. Rockit was born following a conversation around the Christmas dinner table and provides a much need solution for new parents. We discuss how the idea came about, the importance of protecting intellectual property, worldwide distribution and new product development. https://rockitrocker.com/
Episode 3 - we speak with Street2Boardroom founder, Clayton Planter. Taking strength from the position of underdog, being ‘the 2%’, and calling upon the most extraordinary network, Clayton says ‘I always knew I wanted to be someone different’. Through a hugely inspiring chat, what emerges are not just global ambitions but wise words for people from all backgrounds. https://www.street2boardroom.com/
Episode 2 - we chat with KINGS grooming founder, Blué O'Connor. KINGS is an ethical vegan aftershave, fragrance and grooming brand. We dive into the world of crowdfunding, offering advice & tips on how to launch a crowdfunding campaign. www.kings-grooming.com
Episode 1 - we speak with Zero Green co-founders, Stacey Fordham & Lidia Rueda Losada, who pioneered plastic-free shopping in Bristol. We discuss the challenges that come with being a first time start-up founder, the benefits of first-mover advantage and the importance of believing in your business idea. https://www.zerogreenbristol.co.uk/