The Profitable Audience Podcast: Recent Episodes
Steve Chou & Toni Herrbach
The Profitable Audience podcast is a podcast that will teach you how to grow and monetize your online business.
Through a series of conversations and lessons based on personal experience, Toni and Steve discuss the intimate details of the ups and downs of building and monetizing an audience online.
They answer all of the hard questions based on their extensive knowledge running their 7 figure businesses.
If you're thinking about creating a course you must listen to Toni and Steve chat about the upcoming changes Toni is implementing in her course.
Learn about the changes and how to pivot gracefully and not tick off your current students in this podcast.
If you can't get on the video bandwagon here are several strategies for making money in 2024 without making a single video.
It's actually easier than you think.
Ever shopped on Temu? In this episode, Steve and Toni talk about what happened when Steve posted a YouTube video about Temu.
They also share why Temu could be hurting your business and what you can do to fix it!
Meet Kristen, Profitable Audience Student, ecommerce seller, content creator and successful business owner.
In this episode Kristen shares how making an NFL cheerleading squad in her 30's helped give her the confidence to quit her job and start her own successful PR agency.
Learn how Kristen started her agency, then sold it years later to start her next marketing endeavor.
Find out more about Kristen on her site KristenLevine.com.
Happy New Year!
In this episode Steve and Toni discuss their strategies for content creation in 2024 and how they plan on generating revenue in the next 12 months.
In this episode Steve and Toni share strategies for creating titles and thumbnails that will stop the scroll and get people to watch your videos.
Video is the future and the present! There is a ton of money to be made in the video space, but you have to actually make the videos!
In this episode Steve and Toni share their tips for getting over your fear of video and taking the next step by making videos to make money online.
In today's episode we're sharing our Black Friday 2023 stats. What worked, what didn't, and how Steve handled being hacked during Thanksgiving dinner.
In this episode we share some of our favorite AI tools that we think are actually worth the money.
In this episode Steve and Toni share the best tips they learned from #FinCon23. These tips will help improve your productivity and grow your business in 2024!
We're back recording live from FinCon 2023! Learn why this is one of the best conferences we attend every year and what we hope to learn while at this event.
In this episode Toni and Steve discuss the trends they've seen happening with google over the past several months and what you need to look for going into 2024.
In this episode, Toni shares her takeaways from the ECF Live, one day event, held in Austin, Texas last month.
Takeaways include why content is still king, how you can grow your business through affiliate marketing, and why in-person events are valuable for your business.
Part two of Toni's interview with Liz Saunders of Fluencer Fruit. In this episode you'll learn how to find profitable products on Amazon to review and earn commission from these review videos.
To learn more about the program go to https://fluencerfruitconnect.com/profitableaudience
In this episode, special guest and professional job quitter Liz Saunders, shares practical and strategic tactics for quitting your job and making your side hustle your full-time hustle.
You'll learn how to figure out when to quit and how to do it in a way that doesn't burn bridges just in case the side hustle doesn't go as plan.
Did you know Amazon is hosting another Prime Day this year. October 10-11th is Amazon's Prime Big Deal Days.
In this this episode Steve and Toni discuss the strategies you can use to generate revenue during Prime Day without a ton of extra work.
If you are an Amazon seller looking to take advantage of influencers this Prime Day email liz (at) fluencerfruit (dot) com.
In this episode, Toni shares her step-by-step directions for creating, promoting, and executing a webinar.
Even if you are a beginning with no technical skills and a small audience you can do this!
Have you ever thought about attending a live event but weren't sure if it was worth the financial investment? In this episode (recorded live at the Alibaba.com CoCreate event in Las Vegas) Steve and Toni share all their strategies for making it worth your time and money. You'll also learn why attending events has been […]
At the beginning of the year Steve and Toni gave their predictions on AI and how it might affect content creators. Now that they've had a while to play around with it, here's how they are using it to save them time and money.
In this episode Steve and Toni get into a debate about the best way to grow and audience quickly in 2023. They don't agree (as usual) but make great arguments for why they would choose a different path this time around.
This episode brings you a detailed walk-thru of ManyChat and Steve shares why he's decide to get back on the social media bandwagon to take advantage of this basically free marketing tool.
Want to create a course but are stuck? In this episode Steve and Toni will help you get unstuck and get your course created and launched! No more regrets about not having something to sell- with this episode you could have a course launched in 30 days!
Got more time than money? In this episode Toni and Steve share their tips for growing a blog quickly. Most of these tips require a hefty time investment but they work!
Ever wonder what it's like to build a YouTube channel when you have no other properties to leverage? In today's episode I talk to one of our students Dana Michelle Styer about the growth of her two YouTube channels. She'll share what worked, what didn't, the equipment she started with and what she's using now […]
deIn this episode Steve and Toni share their favorite passive income strategies that require less than one day of work a month to maintain. Most of these ideas are things they've already done in the business, so they know they work!
In this episode Steve and Toni discuss mistakes we've made in our business, including things we're currently doing wrong! Learn from us and make more money faster by avoiding these mistakes.
Have you ever attended Sellers Summit? If not you want to consider grabbing your ticket to the content mastermind for 2024. In this episode Steve and Toni share what happens in this special event and why it's critical for you to attend to help grow your business. Register for 2024 here!
Have you heard of the Amazon Influencer Program? This program allows content creators to make videos that live on Amazon product pages. Your videos earn commission when a customer watches the video then makes a purchase. This has become a lucrative side hustle for content creators and today we show you how you can do […]
Have you heard of the Zeigarnik Effect? It can be a very powerful tool in content creation if you use it correctly. It can also hurt your productivity if you don't manage it in your own life. Listen in to learn more!
In this episode, Steve and Toni share all their ideas for leveraging content to create side hustle opportunities. From consulting to writing a book they cover everything you can do to increase your income and leverage the content you've been creating. You can earn anywhere from $500 to $10,000 a month with these side hustles.
How would you like your website to make money even when you are asleep? For years Steve resisted putting ads on his site, but recently he's changed his mind. Learn what he's doing with ads and how much extra money it's bringing in every month.
Don't miss this podcast which was recorded LIVE by Steve and Toni during one of their office hours.
In this episode they discuss how user-generated content can be one of the best tools to market your product or services. Not only is it free, your happy customers are the best advertising.
Think podcasting is dead? Think again! Podcasting is growing with more and more people tuning in every single week.
In this episode we discuss how to grow your business through starting your own podcast or being a guest on podcasts in your niche.
We've even included some tips on how to get your favorite podcasters to invite you on as a guest.
Are you texting your audience yet? If not you really should focus on SMS this year. Texting has higher deliverability and conversions than any other conversation method with your audience.
In this episode Steve and Toni share their strategies for getting people on their text list and what they do with them once they are signed up.
Do you run a local business? Even if you have a brick and mortar business you still need an online presence.
In this episode Steve and Toni discuss several ways your local business could improve sales and customer experience by creating content online. You don't want to miss this one!
It's here! Steve's book is finally in his hand's and on today's episode we go into detail about what it's really like to write a book from beginning to end.
Do you think you have a book in you? Listen in and get the real scoop behind writing a book and getting it published through traditional means.
Grab your copy of Steve's book and all the bonuses at The Family First Entrepreneur.
Do you suffer from "Shiny Object Syndrome?" If so you're not alone. Many entrepreneurs get sidetracked with other ideas and projects.
Here's the thing, Shiny Object Syndrome is probably costing your business a lot of money. In this episode Steve and Toni discuss why this syndrome is so harmful to your business and how you can overcome it.
In this episode Toni chats with our good friend Andrea Deckard about burnout. Burnout is real and it can really wreck your health, happiness, and even lead to depression.
Learn more as we discuss how to recognize it in your own life and how to avoid it altogether.
You can read more about burnout on Andrea's blog.
Want to become a content creator but don't know how to make money from your content? In this episode Steve and Toni brainstorm their best ideas for making money from content and discuss how to make the money sooner rather than later.
This episode was recorded LIVE in Las Vegas where Steve was attending a mastermind event. We discuss the pros and cons of Mastermind events and what really happens behind closed doors.
Is it worth joining a mastermind? Listen in to find out!
Have you ever thought about running an event? Events are a huge financial risk, since you pay upfront for hotel costs, food, travel, and more. Virtual events exploded over the past few years and it's possible to make money hosting a virtual event even if you don't have a huge audience.
Listen in to find out more!
If you think sales and discounts are a way to increase profitability, you're wrong! Sales and discounts can actually hurt your bottom line. This isn't our opinion though, in this episode Toni uses MATH (yes, really) to show you how discounting your good and services can actually decrease profitability.
Have you heard that Steve wrote a book? A few weeks ago Steve recorded the audio version of his book in a studio. In this episode you'll get an inside look Steve's experience and learn everything Steve did wrong in the process.
So you want to make money online and you're a topic expert, what's next? One great way to make money online is to offer a course or membership site to your audience. But which option is best? Which will make you the most money and while is the easiest to maintain. We're talking about it all on today's podcast.
Starting a business can be very lonely. Most people don't understand what goes into the entrepreneur life.
In this episode Steve and Toni share how they've found other entrepreneurs to connect with and how these people have greatly impacted their success as business owners.
Are you looking to grow your email list? Creating a lead magnet is a simple way to grow your email list. In this episode Steve and Toni share their lead magnet strategies that have helped grow their lists over the past 13 years.
Do you ever wonder if the advice you're hearing is accurate? There are so many people on the internet who claim to know the "secret" of making money online. In today's episode we break down some of the popular blogging myths and share why they don't work. We'll also share what you can do instead!
In this episode Steve and Toni share what lessons they've learned in their businesses in the last 12 months. They share what they would change and what they would keep the same.
In this episode Steve and Toni share their ideas for making some quick money while building a long term business. These tips won't change your life but they will pay for your groceries (including the eggs).
In this episode Steve and Toni share the tools and services they actually spend money. You can see the entire list below.
- Zoom
- Video
- Streamyard (streams in multiple platforms)
- Riverside (streams in one platform)
- Audacity (free)
- VAs, Graphic Designer, Facebook person
- Liquid Web
- Push Notifications
- Tailwind
- Canva
- Picmonkey
- Paypal
- Dropbox
- Google Workplace
- WP Rocket
- Advance Custom Fields (plug-in)
- Merchant Words
- TubeBuddy
- Consultations
- Rewards Card
- Writing Course
- Teleprompter
- SLR Camera
- Descript
- PC Computer
To celebrate releasing over 100 episodes Steve and Toni go back to where it all started. You don't want to miss their very different versions of how they met and became business partners.
Have you tried the new AI tool, Chat GPT? If not you need to go test it out right this minute! In this episode, Steve and Toni test out this tool, ask it questions, and even use it to solve problems. Learn what they think about it, how it could affect you, and if you should be worried about it taking over your job or even the world!
In this episode, Steve and Toni share what their plans are for 2023 and how they plan to implement them over the next 365 days.
In this end of the year episode Steve and Toni share what products and services they are keeping in 2023 and which ones are getting canceled.
Ever wonder if the "experts" struggle with starting over. In this episode we walk through the exact steps needed to setup a WordPress blog with your Shopify store.
It's here! Thanksgiving week is one of the business shopping weeks of the year! Learn exactly what Steve and Toni are doing to maximize sales this year.
Did you know it costs way more money to acquire a customer than to get your current customers to continue to generate revenue for you? In this episode Steve and Toni share their strategies for getting the most money out of each customer.
In this episode Toni shares her latest business idea and the steps she's taking to get it started.
Have you wanted to get started as a content creator but get overwhelmed at the thought of setting up a website, starting a podcast or making videos. In this episode Steve and Toni discuss how simple it really is to get started and help identify what is holding you back. For more help getting started […]
So you've started your YouTube Channel, now what? In this episode Steve and Toni discuss all the ways you can earn money with your channel. Steve also shares all the ways he's monetized his channel and how much he makes from each one.
Think you don't have time to build a business? You couldn't be more wrong! In this episode Steve interviews Toni and she shares some of her best tips for building a business part-time. You don't want to miss this episode as you get to take a peek inside Toni's chaotic (or is it) schedule.
If you want to make a million dollars blogging you've got to start with your first dollar. In this episode Steve and Toni share what they would do to make their first dollar online and how they would scale it from there.
Is it better to self publish a book or go the traditional book publishing route. Toni has self published and Steve is getting ready to publish via a traditional publisher. Listen to the pros and cons of each and decide how you are publishing your next book!
Recorded LIVE at FinCon 22, Steve and Toni sit down with Larry Ludwig, OG blogger and the mastermind being Investor Junkie and LarryLudwig.com. Larry shares what he's learned over the past 13 years of blogging, including selling his site, creating a course, and starting all over again. FYI: This was recorded live at FinCon, we […]
Now is the time to start planning for Q4. Consumers are ready to spend over the next few months and we're sharing our best tips for capitalizing on their open wallets.
In this episode Steve and Toni share their favorite books that have impacted their businesses and their lives.
Have you ever thought about starting a YouTube Channel? In this episode Steve details how he finally got his channel going, what he uses to make his videos and how he's streamlined the process to stay consistent.
Do you think making a Vision Board for your business is a waste of time? In this episode Toni shares why making a Vision Board is critical for helping you reach your goals and stay focused on what will move the needle in your business.
Are you a terrible writer? Do you hate writing content? Improve your writing with these simple tips that will captivate readers and keep them coming back for more.
In this episode, Steve and Toni discuss how to get your audience to open up their wallets and pay you for your work.
This social media platform has been around for a long time but not many people realize it's true power. In this podcast episode Steve and Toni discuss the benefits of Twitter and how to use Twitter to grow your audience.
Need to make money but don't have an audience yet? In this podcast episode Steve and Toni brainstorm ways to make money from content even if you don't have a large audience.
Steve's on vacation! In this episode Toni talks with Andrea Deckard, CMO for a 7-figure e-commerce and website. Andrea shares what's working today for both physical products and leads with Facebook ads. Don't miss this episode as Andrea shares a few strategies that she's never revealed publicly that have fueled double digit year-over-year growth for […]
Are you in the middle of a miserable project? Do you lack motivation to even get up and get going each day? In this episode Steve and Toni share their practical tips on how to talk yourself out of quitting or how to quit it if you really can't do it ever again.
Is it possible to work a forty hour work week and make over a million dollars a year? In this episode Steve and Toni share their weekly schedules and give you the small strategic tips and tactics they use to maximize their productivity while maintaining a 40 (or as in Steve's case a less than […]
This conversation had our attendees at Sellers Summit buzzing all week. Should one of our attendees take a high paying corporate job in a big city after graduation or skip the corporate life and go all in as an entrepreneur. Her Amazon business is already doing 7-figures so what does she have to lose? Join […]
In person events are back and people are re-learning the ropes of how to have conversations face-to-face. In this episode Toni and Steve share their best tips for striking up meaningful conversations with ANYONE. After this episode you won't just become a better networker, you'll become a more memorable one.
The future is video, so if you haven't tried it yet you are probably missing out on a large audience. If you are afraid of making video or not sure how to get started you'll want to listen to this podcast. In this episode Steve and Toni share how they got started making video and […]
On a recent webinar Steve and Toni had a very sophisticated troll in their chat room. This person insulted Steve as well as many attendees in the chat. In this episode Steve and Toni give you a behind the scenes look at how they dealt with the this troll as it was happening and their […]
Have you ever received a negative comment on your website, social media, or YouTube video? We like to think that getting those negative comments just means that you finally have some traffic! But the truth is, hateful comments hurt. Especially when there is a grain of truth in their message. In this episode Steve and […]
If you are looking to add content to your site without creating it yourself, it might be time to hire writers. In this episode, Steve and Toni share their process for hiring writers and finding the best people to create content that will rank and search and doesn't require hours of editing.
With the newest changes to the Google algorithm writing content that ranks has become even more boring. You mind as well let a robot write your posts for you! (Oh wait... people are already doing that!) In this episode Toni and Steve talk about the changes that have happened, what they are doing about it, […]
Are you afraid of selling? One of the biggest hurdles to making money online is learning how to confidently sell your products or services. In this episode Toni and Steve discuss their own fears and share some practical tips on how to overcome the fear of selling.
In this episode Toni and Steve discuss which business model is better, blogging or ecommerce. They share the pros and cons of both types of businesses and talk about what type of business is best to start depending upon how much money or time you have.
In this episode Toni and Steve discuss whether it's better to go deep into one topic for content creation or go wide and cover a variety of topics on different platforms. They discuss what they would have done differently in their businesses and the changes they are making today to focus on different areas of […]
Overall webinar attendance isn't what it used to be, but it's still a great way to market your product or service. In this episode Steve and Toni share the strategies they use to get people to show up live to their webinars and convert attendees to customers.
Do you suffer from writer's block? Whether you are a brand new content creator or a seasoned blogger writer's block can happen. In this episode Steve and Toni share their best tips for always having ideas for content even after creating content weekly for over 12 years.
Does your website need a refresh? If you've been blogging for a while you probably have some low quality content on your site. A content audit can help improve SEO and give your readers a better experience. In this episode Steve and Toni walk you through the exact steps they took to audit their websites […]
Ever heard of the trough of sorrow? It's something that every entrepreneur goes through and Toni actually believes it's good for your business to go through it. In this episode Steve and Toni share their own "troughs" and talk about how to get through it and how going through it helped them in the end.
In this episode Toni and Steve discuss how to avoid the trap of "Instagram success" and follow your own path. It's easy to get discouraged when you see other people growing at a faster rate, but in this episode they discuss how to stay the course and keep making progress even when it feels like […]
Have you ever wondered how to get on television or quoted in a magazine? In this episode Toni and Steve share their experiences with getting media mentions. From ABC Nightly News to Forbes and Entrepreneur, they share how they did it and how you can to, even if you don't have a ton of experience.
Have you ever wondered how to measure success as a content creator? In the world of e-commerce it's pretty easy to figure out how to measure success (sales) but in the world of content creation it can be a little tricky. In this episode Steve and Toni go over their KPI's for their websites, podcasts, […]
It seems like you can't get on social media without seeing a post about the hustle. Everywhere you look people are encouraging you to work more hours to achieve the right level of success. In this episode Steve and Toni talk about why they walked away from hustle culture and how you can too.
Have you ever set goals at the beginning of the new year? In this episode Steve shares why he stopped setting goals for his businesses. Not only do his businesses continue to grow, he's much happier now that he's stopped creating artificial milestones. Steve and Toni also share what they hope to work on in […]
Do you spend a lot of time checking up on your competition. Are you worried about what they are doing that might cause you to lose business. In this episode Steve and Toni discuss why you need to stop worrying about your competition and why they shouldn't really matter to your business at all.
Want to know the secret to getting anything you want from someone else? In this episode Steve and Toni share their top tips for influencing others. If you do it correctly, most of the time the other person won't even know they are doing things your way. These tips can work in business or your […]
What's better? Being a soloprenuer or building a large team? In this episode Steve and Toni discuss the pros and cons for each way and share their own personal experiences. While Steve has always preferred to go it alone, at one point Toni had a team of over 20 working on her website. They talk about the […]
In today's episode we're discussing how mindset can effect your success in business. This is one of Steve's least favorite topics because mindset is something that doesn't have metrics behind it. However in many of their coaching calls, many of their students struggle primarily with mindset issues. They are capable of doing the work and […]
In this episode Steve & Toni breakdown all the tools they use to run their online business. Steve shows you the absolute cheapest methods he uses to run his business and they breakdown the tools by cost and importance. Don't miss this episode as they get real about what they pay for and what they […]
Have you ever kept quiet about a business decision because you were afraid of offending someone else? Not expressing your opinion and making decisions based on other people's opinions can hurt your business in the long run. In this episode Steve and Toni discuss how to stop caring what other people (who don't matter) think […]
It's been said a few times that "blogging is dead" but Steve and Toni couldn't disagree more! Creating written content is vital to building an online business even if you have huge followings on social media. Learn why having a blog/ website is critical to your business and how you can use it to own […]
Is IOS 15 wreaking havoc on your email strategy? In this episode Steve and Toni discuss SMS (text messaging) and how they are using in their businesses. With higher open rates and significantly higher CTR's this is definitely a marketing channel you don't want to ignore. They share the strategies they are using and the […]
Are you on the fence about how to get started creating content? In this episode Toni and Steve discuss the different content platforms and the pros and cons of each. They'll share how much time it takes to create content on YouTube, a blog, and a podcast. Which are the most lucrative and which cost […]
One way to keep your business running during unprecedented times is to create multiple streams of income. You never want to depend on just one source of income in your business. In this episode, Steve and Toni discuss the variety of different ways they have made money in their businesses including how they got started […]
Do you have a course, service, or product that you are selling? One of the simplest ways to promote your product and give value to your customer is to host a webinar. Several years ago a few of Steve's friends (cough, cough, Toni) convinced Steve to try a webinar to sell his course. He was […]
Have you ever wondered how other Pinterest users find your pins when they search? The good news is, Pinterest has actually told us everything they look for in a Pin when it comes to optimizing for search! In this podcast episode Toni goes over the nine factors Pinterest uses when determining ranking pins in search […]
Think TikTok is a platform for teens to lip sync and dance? While TikTok does have its fair share of under 20 year old users, its growing exponentially and brands that are making content on TikTok are seeing rapid follower growth and engagement. In this episode Steve and Toni share why they think every business […]
Want to make a million dollars? How about making enough money to have true financial freedom. Freedom to live where you want, work when you want, and make decisions not based totally on finances. In this episode Steve and Toni discuss ways to generate income on the side while still working your day job. The […]
Most people do not send enough emails to their list. We recommend emailing your list at least once a week. If you don't know what to send your customers (or potential customers) here are 10 email ideas you can send that don't necessarily involve holding a sale or giving anyone a discount. All these emails […]
Have you ever wondered what you should be charging for your course, your goods, or your services? Chances are you are charging way too little! In this episode Steve and Toni talk about their own struggles charging what they are worth and the psychology behind raising prices. Bottom line, you should probably double what you […]
Do you have something to say but you're worried no one will listen, read, or watch? In this episode Steve and Toni discuss the different ways to grow an online audience and give an overview of the pros and cons of each one. Between them they have experience with most platforms so you don't want […]
Do you know if your emails are even landing in your potential customer's inbox? Did you know that only 85% of emails actually land in the inbox. Not only do you need a catchy headline to get your emails opened you need to make sure your customers are actually getting them. In this podcast episode […]
Sometimes the smallest changes in your business can have the biggest results. In this episode Toni and Steve discuss some of the "low hanging fruit" they discovered in their businesses and how the changes they made to capitalize on them. From resending emails to unopens to installing the dreaded spin it to win it wheel, […]
A few weeks ago Toni posted a quote on Instagram. It said, "If it doesn't inspire you, make you happy, or make you money, it's time to make yourself unavailable." To her surprise, her phone blew up with messages from people telling her they didn't necessarily agree with that philosophy. In this episode Toni and […]
If you haven't heard already, IOS 15 will have major ramifications on your email marketing strategy. In this episode Steve and Toni go over what will change when IOS15 comes out (trust us, it's not good), and the steps they are planning on taking to combat these updates. Don't get caught unprepared for these changes. […]
In this episode Toni and Steve go through their exact process for creating content for their websites. Toni shares how she plans her content for an entire year using seasonal trends as a way to capitalize on traffic and revenue opportunities. Steve shares how he creates one piece of content a week for his website […]
Have you thought about offering a course to your audience but aren't sure what to charge? In this episode Toni and Steve breakdown the different pricing models of online courses and go into detail regarding why they chose the model for Profitable Audience. The also discuss some upcoming changes to their pricing model and explain […]
In this episode Steve and Toni talk about some of the biggest mistakes they've made in their businesses over the past 15 years. From sleeping on email marketing to being too cheap to invest in the right tools they don't hold anything back in this episode. Learn from their mistakes so you don't make them […]
Have you ever thought about running an event? Toni has been running events since 2009 and Toni and Steve have hosted the popular e-commerce conference Sellers Summit since 2016. In this episode they break down all the nitty gritty details about what it takes to run an event. How you can lose all your money […]
Do you think successful people just got lucky, or do they make their own luck by working hard and taking initiative? In this episode Steve and Toni discuss different events in their own lives where they felt luck played a part in their success and disagree on how much people make their own luck. Both […]
Are you collecting emails but aren't sure what to do with them? In this episode Steve and Toni break down the different auto responders they use on their websites and give you the exact steps they took to create them. By the end of the episode you'll have several ideas for creating your own autoresponder […]
Do you think work life balance is a myth? Many people talk about work life balance, but very few actually achieve it. In this episode Steve and Toni share how they've achieved it and get honest about the times when their lives were completely out of balance. It is possible to make it happen in […]
Have you ever felt like a fish out of water as an entrepreneur? Starting your own business can be a lonely process. In this episode Toni and Steve discuss the benefits of joining a mastermind to grow your business and personal development. Steve discusses how once his store was critiqued by ten successful business owners. […]
Do you have an amazing course, membership, service, or product but have a hard time selling yourself? Trying running a challenge. Toni and Steve have been running challenges for years as a way to build community, grow their email list, earn affiliate revenue and sell their courses. In this episode Toni and Steve break down […]
Are you wondering what the latest changes from Google are in 2021? In this episode Steve breaks down some important factors for ranking in search this year. From complex fixes to simple changes anyone can make on their website, this episode takes a deep dive into search engine optimization and what you can do to […]
Are partnerships worth the headache? Steve and Toni have been business partners for the past 7 years and share the key to their successful partnership. (Hint, it's not a contract) In this episode they breakdown the components of a successful partnership, whether it be with your spouse, friend or total stranger. They discuss the pitfalls […]
Did you know you can start making money with affiliate marketing even if your website is new? In this episode Steve and Toni discuss the best practices for making money through affiliate marketing no matter what type of website you have. They also share the strategies they use to drive traffic to affiliate posts that […]
There are millions of websites, youtube channels and podcasts that you are competing against any time you publish a piece of content. How do you make your content stand out and get noticed with so much competition? It's not that hard to create content that engages readers and gets you noticed, but you have to […]
No one has time to grow all their social media channels at once. It's important to focus on one channel, learn it, and grow it before moving on to the next channel. In this podcast episode Toni and Steve discuss Facebook, Instagram, TikTok, LinkedIn, Twitter, and YouTube and how each channel can benefit your business. […]
Did you know that anyone can become a highly productive person? Time is the greatest equalizer of all and everyone has the same amount of hours in each day. In this episode Steve and Toni discuss the habits of highly productive people as well as share their own habits that allow them to run multiple […]
In this episode Steve and Toni share why they decided to launch their course with only 2 out of the 9 modules finished. They also discuss launch strategies, pricing models (find out why they love the lifetime membership option), and how they launched their course. You'll also hear Toni admit that Steve was right about […]
Have you ever experienced chaos in your professional or personal life? Sometimes things happen that are totally out of your control but can send your business or personal life into a tailspin. In this episode Steve and Toni share some of the chaos they've experience both personally and professionally and give tips on how to […]
Ever run 48 miles in 48 hours? A few weeks ago Toni participated in the 4x4x48 challenge where she ran 4 miles every 4 hours for 48 hours, including throughout the night. In this episode Steve and Toni discuss the challenge and why Toni thought this would be a good idea. They'll also share how […]
Have you ever wondered if it was worth your time to use social media to grow your business? In this episode Toni and Steve discuss the pitfalls of social media and share why they think it can even hurt your business long term. You'll come away with some practical takeaways for how to manage social […]
Have you ever wondered why others seem to be successful and you're still struggling? In this podcast episode Steve and Toni discuss what they think it takes to be successful and what many people are doing that is holding them back from reaching their goals. Over the past 10 years, Steve and Toni have met […]
Did you know that hiring an overseas assistant can save your business thousands of dollars a year? Steve and Toni have been working with assistants in the Philippines for the past several years. They share their experiences from the hiring process to the day to day challenges and benefits of working with people overseas. They're […]
Have you ever had a business idea that you just can't seem to launch? Many people struggle to launch their amazing products and services out of fear. In this episode Steve and Toni break down the reasons people are afraid to launch, why launches are completely overrated, and what you can do to successfully get […]
In this episode Steve and Toni share their strategies for making money online if you need to do it quickly. They don't recommend any of the get rick quick schemes or selling of bodily fluids, but rather stick to ideas that you can start immediately and eventually turn into a long term profitable business. They […]
Have you ever been so frustrated or discouraged in your business you contemplated giving up? Building a business is hard work. It's possible to work for weeks or even months and not see results. In this episode Steve and Toni discuss how they "embrace the suck" in their own businesses and the strategies they've used […]
Did you know that according to the U.S. Small Business Administration micro-businesses cost about $3,000 to start? That's $2970 MORE than Steve and Toni spent when they started their online businesses. In this episode, they talk through every penny they spent getting started and how much they spend today to run their businesses. From the […]
Has imposter syndrome kept you from taking the next step? Has it kept from you from creating a product, launching a website, or building a business? Did you know that most people suffer from imposter syndrome at some point in their life? In this episode (or as Toni likes to call it, "Steve's childhood therapy […]
Have you ever wondered if successful entrepreneurs share similar traits? In this episode Steve and Toni discuss some of the traits they've noticed that many successful business owners share. Leaning on over 15 years in the entrepreneurial space, they debate what character traits they think most all successful entrepreneurs possess and agree to disagree on […]
Don't waste your content! Did you know that a single piece of content can be used in a variety of ways? From YouTube videos to Instagram clips and quotes, every piece of content you create can be massaged to create content for all the social channels, plus podcasts and video. Steve and Toni each break down […]
In this episode Steve and Toni discuss what they would change if they were to start over again in their businesses? They discuss if they would go to college, what platforms they would have focused more on, their regrets, and what they would do exactly the same. Don't miss this opportunity to learn from their […]
Have you ever wondered how much time it takes to build and run an online business? In this week's episode Steve and Toni share with you exactly how much time they spent building their websites, ecommerce stores, and social channels. They go in depth about the amount of time they invested in the beginning vs […]
A crucial component of building an audience is networking, but when you are just getting started it can be difficult to meet other content creators. In this episode, Steve and Toni share their best tips and strategies for reaching out and actually getting a response. They've successfully used these techniques to meet just about anyone […]
Want to know Steve and Toni's biggest mistake when they first got started? They neglected to grab email sign ups when people visited their websites. In this episode they discuss the strategies they are currently using to grow their email lists as well as which methods have the highest conversion rate. All these strategies can […]
In this episode Steve and Toni discuss how long it takes to start making money online. They share their timeline for getting started, from finding your niche to monetizing your audience. They also share how they would make money if they were building an audience today. Finally, they share how long they think it would […]
In this episode, Toni and Steve discuss the best online business model to pursue based on your personality and how quickly you want to make money versus the effort involved.
In this episode, Toni and Steve take you back to the very beginning on how they became online entrepreneurs. You’ll learn how they got started and how they built and monetized their respective audiences. Finally, you’ll learn about their motivations for this podcast and what’s in store for future episodes. Enjoy!