Telltale: Recent Episodes
The Content Division
Telltale: The podcast for marketers who want to learn from fantastic storytellers. Each week, hosts Brittanie Dreghorn and Kurt Sanders talk with entrepreneurs, business people and other marketers who have built brands with compelling stories at their core. Telltale dives into the why and how of brand storytelling, with advice and tips coming from the guests' extensive experience of revealing the narrative behind their businesses.
Last week on Telltale, our guest Peta Ellis implored us to think globally and think far bigger about our businesses from the outset. Here’s a reminder of what she said.
“Are we working on something that’s big enough? Let’s stop playing around with the small, fun, great app ideas … But are they working on something that’s going to fundamentally change an industry or fundamentally change or transform an organisation.”
Funnily enough, just to the north of Australia – a fairly short flight away – are 650 million people who see Australia as the home to aspirational, premium and covetable products and services. And they are hungry for them.
This week on the Telltale Podcast, Nathan Harvey, who is the founder of business consultancy Game Plan Asia and the former CFO of Flight Centre India and Singapore, gets real about the huge opportunities South-East Asia has on offer for Australian businesses.
He discusses how businesses should hit the ground running in the ASEAN nations, the cultural nuances that affect the little things businesses need to be aware of and, of course, the importance building an audience for your business in the most effective and simple way. Hint: It just might be while they are here visiting Australia. Which they are, in droves.
This is the season 1 finale of Telltale. Let’s play.
Music by bensound.com
In startup land, thinking big is the only option. Your idea, that thing you may be about to dedicate your time, money, life and love to, has to solve a big problem, reach a global market and dominate, lest it be cast aside, forgotten or worse – never seen at all.
But it can be a lonely journey, and the power of people and connecting to ideas and networks can mean the difference between failure and triumph. It’s something Peta Ellis, the chief executive officer of startup co-working space River City Labs, has seen over and over again.
In this episode of the Telltale podcast, Peta discusses why startups need to think big about their product, their market and the amount of disruption they need to cause to ensure a foothold in their industry becomes the foundation for something far bigger. Join me, Kurt Sanders and co-host Brittanie Dreghorn as we find out what makes River City Labs tick. Let’s start the show.
Thanks for listening to the Telltale podcast, we appreciate you taking the time to tune in. If you like what you hear, why not head to iTunes, subscribe and leave a review? Think we should cover someone or something in particular? Get in touch and let us know.
Additional music sourced from bensound.com.
Deciding to pivot your product can be a difficult decision but once you do, embracing the change can deliver on your business plans. It’s something Edda Hamar knows well.
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No matter where you look the term “influencer marketing” is being tossed about with (sometimes reckless) abandon. But it doesn’t always mean what you think it means, or do what you think it should. But if that’s the case, were you using it correctly in the first place?
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You are the sum of the people who surround you, or so the saying goes, and it’s as true in your personal life as it is in your business life.
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Yes, influencer marketing seems to be the buzzword du jour but the tactic is as old as the hills and thanks to social media is now bigger than ever. And Victoria Harrison, co-founder of influencer marketing agency The Exposure Co, is helping brands capture the eyeballs and hearts of social media audiences.
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For many of us, venturing out of our comfort zones can be nerve-racking, anxiety-inducing stuff. For Ben Southall it’s just another day at the office.
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“Having a ‘no dickhead’ policy is hard to do because they’re not always that obvious,” says Mark Sowerby, Queensland’s Chief Entrepreneur. But having such a policy builds an enviable culture, and that’s what today’s podcast is all about.
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They’re rabble rousers who put men’s mental health at the centre of their exceptionally planned campaigns, so how has brand voice and digital marketing channels helped Spur Projects change the lives of so many?
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When you pull on a Citizen Wolf T-shirt, odds are it will be the most comfortable, best-fitting piece of casual fashion you’ll ever own. It’s also helping to save the face and future of the fashion industry – one T-shirt at a time.
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When the algorithm changes so too does your chance of getting sweet organic engagement on social media. Our panel of experts discuss whether organic is dead and how to use paid social media to drive business objectives.
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The raw reality of being in the business of food is a tough one. Angela Hirst is a Wandering Cook with a delicious mission to help food entrepreneurs get the business menu right from the start.
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Social enterprise Orange Sky Laundry improves the lives of homeless people in a big way, and while the core service is washing and drying the clothes of people in need, the real social impact comes in the stories told while the washing’s on.
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Brisbane-based company Youfoodz is killing it in the pre-prepared meals market with an awesome product. Equally awesome is their brand and social media marketing – enter content and PR manager Ashton Rigg.
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John Knight’s BusinessDEPOT isn’t your usual accounting firm. The company is also a co-working space, an advisory firm, a business collective and – best of all – operates its marketing like a media company.
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Holly Tattersall says something incredible happens when you decide to build an audience before you build your business.
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As the chief executive of QUT Creative Enterprise Australia, Anna Rooke is in the compelling position of identifying and nurturing creative startups and entrepreneurs. And adding value through storytelling, she says, lives at the core of her organisation.
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In a world soaked with businesses “leveraging” causes, James Grugeon reckons the key is to be the cause. Let’s discuss – over a beer.
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When it comes to startups seeking investment, the story behind the business is as important the result sheet. That’s where Chris Titley comes in. (more…)
Real estate agents are among the least trusted professionals on the planet (according to Roy Morgan), so how can content and storytelling save the reputation of those property people willing to do their marketing differently? Josh Cobb, the chief executive of digital marketing company Stepps, says it’s all about authority, storytelling and creating a community.
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