The Marketing Practice Show: Recent Episodes
Marketing Practice Podcast
A series of Interviews with Smurfit School's marketing leaders hosted and developed by the Marketing Development Practice. Listen in to gain insight into various industries from the extended MDP network.
Series 2, Episode 1 of the MDP Class of 2012 Podcast
Current Advisors Lisa Keegan and Ben Geoghegan interview Rossa O’Brien. Rossa did the MDP in 2012 and is currently working as an Account Executive for GoCardless, a global debit bank debit network based in London.
Rosa talks about his experience working in various countries around the world and how travel has played a huge part in his career to date.
For more information about the MDP visit our website - https://www.mdp.ie/
Check out our social media:
Instagram - https://www.instagram.com/mscmarketingpractice/?hl=en
Linkedin - https://www.linkedin.com/company/marketingdevelopmentpractice/mycompany/
We're back with another season of the Marketing Practice Show!
In this episode we sit down with Alex O'Sullivan, MDP Alumni from 2021 to chat about how the MDP prepared him for his role at Revolut and life in the MDP.
To gain an insight into how life has been for Alex since leaving the MDP give this episode a listen!
Questions:
00:45 - Can you tell us a bit about yourself?
03:35 - What was the one thing you did not expect to do on the MDP?
05:50 - What do you miss most about the MDP?
07:30 - Do you still keep in touch with your fellow advisors?
08:10 - Which did you find harder the MDP or work life?
09:55 - Was there any moments in the MDP that stood out for you?
10:35 - How did the MDP Alumni network help?
12:34 - In your interviews did employers appreciate that you came from an action based learning environment?
14:34 - Do you see yourself working in the sales industry long-term?
15:38 - One word you would use to convince someone who is deciding on doing the MDP?
16:57 - What advice would you give your younger self?
18:13 - How did all the advisors get along last year?
For more information about the MDP visit our website - https://www.mdp.ie/
Check out our social media:
Instagram - https://www.instagram.com/mscmarketingpractice/?hl=en
Linkedin - https://www.linkedin.com/company/marketingdevelopmentpractice/mycompany/
The MDP Alumni Series
Episode 3 Series 2
In celebration of The XDP Alumni Event
This weeks guest is Diana Devlin, Manager in High Performance Agency Sales at Google.
In this weeks episode, Diana speaks to Jack and Sarah about her time on the MDP. Diana also shares some advice about the importance of reaching out to people in companies you would someday like to work for and how willing people are to help. We hope you enjoy this weeks episode.
Find the link in our Bio to listen!
smurfit #podcast #marketingdevelopmentpractice
The MDP Alumni Series: Episode 2, Series 2
In Celebration of The XDP Alumni Event
This weeks guest: Jennifer Griffin, Global Trade Marketing Specialist at Citigroup.
In this episode: Jennifer speaks to Jenny and Amelia about her time on the MDP and the confidence that this gave her to pursue a career at Citigroup. Jennifer gives insight into working abroad for a multinational company such as citi and offers her tips for anyone looking to work over seas. We hope you enjoy this weeks episode of the show.
The Marketing Practice Podcast Is Back.
Ben and Aisling speak to Sean Wiemann about his life at The MDP, his career development after and his current role at APAC Monkey Shoulder.
In this week's episode Ben and Sarah speak to leader of the Green Party Eamon Ryan. Eamon currently serves as Minister for the Environment, Climate and Communications as well as Minister of Transport. Eamon is also both an MDP alum and former manager of the programme.
Minister Eamonn Ryan is leading the effort to halve Ireland's emissions by 2030 and reach carbon neutrality by 2050. Transforming Ireland's economy, he says, will provide a "cleaner, more sustainable and secure future for us all."
Aoife is a former Marketing Advisor at the MDP and we had the pleasure of catching up with her and hearing all about her career since leaving Smurfit. Aoife is currently working with Fáilte Ireland as the Marketing Communications Executive and speaks so highly of her role there. Aoife was awarded the ‘Marketer of the Year’ at Cannes Lions International Festival of Creativity.
Jim Geraghty is the Senior Brand Manager for Heineken Music and Innovation. In this episode, Jim speaks about his career to date including his time working with Heineken at the Rugby World Cup in Japan 2020. Jim also shares his MDP experience and how this helped shape and prepare him for his successful career.
Stephen Dalby is a graduate from the MDP's 2020 class. Stephen is now European Marketing Coordinator for Beef & Dairy in Alltech. In this episode, he shares with us how the skills he developed in the MDP prepared him for his current job.
Welcome to The Alumni Series of the Marketing Practice Podcast. To kick off the series we had the pleasure of talking to Rebecca Fitzgerald. Rebecca is a former Marketing Advisor on the MDP and speaks so fondly of her time in Smurfit.
Rebecca took us through her career development to date, including her time at Kerry Group and her current role as the Senior Brand Manager for Kinetica Sports.
We hope you enjoy this episode.
For our final episode of the season, Eabha and Emmet sat down with Marketing Week Columnist, Brand Consultant and Multi-Award winning Professor, Mark Ritson. Our discussion touched upon many different topics such as the over tactification of marketing, our over reliance on digital messaging, whether covid 19 will change anything significantly for marketers, how old marketing concepts are being dressed in new language, and how to forge a successful career in this profession. Mark was an Assistant Professor at London Business School and the University of Minnesota, an Associate Professor and then Adjunct Professor at Melbourne Business School, and Visiting Professor at MIT Sloan and SMU. His MBA teaching won a number of prizes including best teacher at LBS, MIT & MBS. He has also worked as a global brand consultant for clients that include Baxter, Loewe, McKinsey, Subaru, Donna Karan, Westpac, Shiseido, Flight Centre, Johnson & Johnson, De Beers, Sephora, Benefit, Amgen, Ericsson, Jurlique, Cloudy Bay and WD40. For thirteen years - from 2002 to 2015 - He served as the in-house professor for LVMH - the world's largest luxury group - working in Paris with senior executives from brands like Louis Vuitton, Dom Perignon and Hennessy. He writes a weekly column for Marketing Week and another for The Australian. On three occasions he has won the Business Columnist of the Year at the PPA Press Awards, the highest award for magazine journalism in the UK. He was also the British Society of Magazine Editors Business Columnist of the Year in 2018. His more scholarly publications include articles in the Sloan Management Review, Harvard Business Review, the Journal of Advertising and the Journal of Consumer Research.
This episode features the second part of our discussion with Vice Chairman of Ogilvy UK & Author, Rory Sutherland. We discussed a number of topics such as how ergodicity can be used by marketers, how zoom has levelled the playing field between introverts and extroverts and whether or not the restructured workplace could lead to the four day work week. Rory is the Vice Chairman of Ogilvy in the UK, an attractively vague job title which has allowed him to co-found a behavioral science practice within the agency. He works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour - these are the very small contextual changes which can have enormous effects on the decisions people make - for instance tripling the sales rate of a call centre by adding just a few sentences to the script. Put another way, lots of agencies will talk about "bought, owned and earned" media: we also look for "invented media" and "discovered media": seeking out those unexpected (and inexpensive) contextual tweaks that transform the way that people think and act. Before founding Ogilvy’s behavioral science practice, Rory was a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He has variously been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and has spoken at TED Global. He writes regular columns for the Spectator, Market Leader and Impact, and also occasional pieces for Wired. He is the author of two books: The Wiki Man, and Alchemy, The surprising Power of Ideas which don't make Sense.
For this week's episode, we sat down with Vice Chairman of Ogilvy UK, Rory Sutherland. Rory and I discussed how to apply a behavioural science lens to market research and the why methods of the psychological advertising of the 1950s/60s shouldn’t be lost in data driven world of today. We also spoke about the importance of cryptic crosswords and crime fiction for improving deductive reasoning. This episode consists of the first of a two part discussion. Rory Sutherland is the Vice Chairman of Ogilvy UK, an attractively vague job title which has allowed him to co-found a behavioural science practice within the agency. He works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour - these are the very small contextual changes which can have enormous effects on the decisions people make - for instance tripling the sales rate of a call centre by adding just a few sentences to the script. He was a copywriter and creative director at Ogilvy for over 20 years, having joined as a graduate trainee in 1988. He has variously been President of the IPA, Chair of the Judges for the Direct Jury at Cannes, and has spoken at TED Global. He writes regular columns for the Spectator, Market Leader and Impact, and also occasional pieces for Wired. He is the author of two books: The Wiki Man, and Alchemy, The surprising Power of Ideas that don’t make sense.
We sat down with Professor Damien McLoughlin to get an insight into the changing landscape of marketing education. Other topics covered include customer lifetime value, brand finance, why you should improve your strengths rather than improving your weaknesses and Damien's similarities to Australian actor, Russell Crowe. Damien is the professor of marketing at UCD Michael Smurfit School of Business and the illustrious programme director of our own course, the MSc in Marketing Development Practice. He is a visiting professor at NYU's stern school of business and on the board of directors at Bord Iascaigh Mhara - Ireland's Seafood Development Agency.
In this introductory episode Shane & Emmet sit down with fellow advisor, Tomas Gogarty. Tomas is one of the many unique people that make up the great community on our programme. He had, to put it mildly, an unorthodox application process when it came to getting into the course. An international student, hailing from north London, Tomas spoke about a variety of topics in this discussion - his strange application process, his insightful mother, the great friends he has made so far and the oftentimes bizarre experiences that he has had working on projects for this course.