Sponsored Rider Club Podcast: Recent Episodes
Impact Fuel
FAREWELL EPISODE!!!
After 3.5 years and 228 episodes with Josh Wiese, the Sponsored Rider Club Podcast is coming to an end. Tune in for some reflections on the past and a glimpse into the future.
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Have fun and ride safe.
Finally! It is time for ME to answer the question I have been CONSTANTLY asking the guests on the show...
If I could sponsor anyone in the world, who would I choose and why? Tune in for my answer.
Who would you sponsor and why?
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In his 4th guest appearance on the show, Jeff Vanasdal is back to talk about his latest adventures and how you should be thinking about lead generation. We also discuss social media bots and Jeff's latest online magazine.
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In past episodes, we have discussed the surge in iRacing and eSports, and urged you to consider getting into the mix given the current pandemic.
Not everyone is ready for the surge, and some racers have learned the hard way. This show is intended to give you some insights into mistakes racers have made and how you can avoid those and properly leverage the exposure iRacing can bring you and your sponsors.
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In Part 3 of the Sorensen Series, 8 yr. old racer Camren Sorensen of Sorensen Motorsports joins us to talk about the crazy things he does in youth motorsports. He also shares the work he is doing to develop his personal brand, That's Sketchy, and his YouTube channel.
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In Part 2 of the Sorensen series, Amanda Sorensen of Sorensen Motorsports joins us to discuss multiple facets of motorsports marketing. We chat about managing sponsors across racing disciplines, turning negative energy into positive energy, showing your failures, and the importance of competition.
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In our 51st live show, Josh Wiese is discussing how the coronavirus has created a new surge in eSports and what that could mean for you.
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During the COVID-19 pandemic, the world is changing daily. Many people are in quarantine, looking for opportunities to fill their time. This show discusses 5 tips to help you utilize this coronavirus quarantine time to improve your skills and ultimately your sponsorship program.
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Branden Sorensen of Sorensen Motorsports joins us to discuss a variety of motorsports marketing and sponsorship topics. As the youngest professional drift driver and a member of a family devoted to motorsports, we get a ton of info on how to treat your sponsors, supporting development testing, and what it means to have a backup plan.
Stay tuned for the next two parts of this Sorensen Series where Branden's sister Amanda and his little brother Camren join us as well.
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Mia Chapman takes you behind the wheel to understand how she has leveraged her racing, networking, and social media skills to become a rising star in the UTV racing world.
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Basil Khaja of Midwest Offroad Expeditions joins us to discuss how he integrates motorsports marketing and sponsorship tactics into his offroading passion. We dive into details around event planning, charity support, communication, and sponsorship connection stories.
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Concluding our 3 part valuation series, this episode breaks down how to package your valuation. We begin by unpacking how valuations fit into the bigger financial picture, then describe how it should be presented to a sponsor.
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Why did it take me so long to learn this word? LIVERY! Don't make the same mistake. Tune in now!
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This is the hard part!
As part 2 of the 3 part valuation series, this episode breaks down the intricacies of tangible and intangible assets, the basic parts of your valuation. We describe what they mean, how to calculate them, and outline several examples.
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It's time to get back to the basics folks.
Based on some poor sponsorship proposals that have floating around lately, it seems like a refresher is in order.
Here are 6 motorsports sponsorship fails to avoid.
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This episode introduces a new series about valuations. It is a complex topic, so we are breaking it down into three episodes:
- Part 1 - Overview; exploring key concepts and terms
- Part 2 - Intricacies of tangible and intangible assets
- Part 3 - Presenting the package deal
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Joshua Joiner gives us an insider perspective on what it takes to manage a successful racing vlog, Hunt the Front. We discuss the importance of storytelling and explore several elements of creating engaging video content. We also dive into examples of how he has secured non-endemic sponsorships and Patreon support, among several other topics.
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Chris Keller of Nomad Overland joins us to break down the lessons he has learned over the years and how he supports his sponsors through his overland adventure social media presence and blogging.
We dive into several tools to help your social media and content creation strategy. We also cover some different types of partnerships (i.e. affiliate programs). Chris hammers home the importance of consistency.
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Do you understand offset branding costs? Can you relay your value to your sponsors? If you hesitated in answering these questions, you came to the right place.
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Jay Tilles (aka Lightning) is the Brand Manager for Banks Power and co-host of the Truck Show Podcast. He brings to us a plethora of experience with handling sponsorship requests and managing brands. You are NOT going to want to miss this one.
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This episode with Jim Beaver dives into some big-hitting topics about increasing your reach with podcasting, becoming a racer agent, and diving deep into brand management with a partner. The most game-changing aspect of this show though comes from our conversation about eSports and how it is revolutionizing our world.
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Is motorsports marketing and sponsorship part of a finite or infinite game? What is your mindset?
Tune in to discuss!
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Join us as we unpack the term "organic integration." What does it mean? Are you doing it? We break it all down in this episode.
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Nate Mclean is back to discuss his recent cross-country sand dune adventures and how he has upped his content game to better serve his creative desires and his sponsor reach.
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Its goal-setting season!!! Are you prepared?
Tune in to hear some tips to get you ready to tackle 2020.
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Join us in this powerful episode where we learn how United States Navy veteran, Brennen Shermer, has used snowmobile watercross to recover from PTSD after his service in Afghanistan.
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What is sponsorship grit? Do you have it?
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Justin Krabben joins us to share what he has learned from this podcast over the years and how he has leveraged Tik Tok to gain 5M video views! He also offers us a behind the scenes understanding of the fascinating sport of snowmobile watercross!
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Have you ever considered starting your own podcast? It is a great way to share your message and extend your brand.
It seemed fitting that this milestone 200th episode would cover the fundamental elements of starting a podcast.
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On the eve of our 200th episode, it felt appropriate to ask the questions...
What does our industry have in store for us in the future? What trends in motorsports sponsorship should we be paying attention to? What should we be prepared for?
Tune in to find out.
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George Hammel is back again to share how he has overcome some serious challenges in his racing career, and ultimately what you can learn from it.
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We hear guests on the show talk CONSTANTLY about being yourself and living your brand.
How do you know what your brand is though? Who are you really? Let’s get a tool in your hand to help answer those questions.
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Instagram has made some changes. Should you be worried?
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Keith Hook, owner/publisher of UTV Sports Magazine, joins us to share his perspective on the fundamental of good content creation. We discuss a newer video platform and some of the critical elements in telling a digital.
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This episode dives into something most of us struggle with at one point or another...burnout. So many expectations...not enough time or energy. We offer validation of this feeling, as well as some tips to help you dig out.
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SEMA is an incredible show packed full of opportunities and lessons learned. This episode dives into 5 key motorsports marketing and sponsorship takeaways from SEMA 2019.
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Josh Wiese is live discussing some fundamental tips for running your sponsorship program like a legit business.
Let us know your thoughts in the comments. Like, share, and tag your friends!
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Ferenc Elekes of Overland Site joins us to share is crazy overland adventures and give us some very tangible advice on how you can utilize keywords, social media planning tools, and Pinterest to boost your overall exposure to the motorsports community.
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Is the world of motorsports sponsorship BIG or SMALL?
Join Josh Wiese live to unpack this question. He also has an update and an opportunity for YOU to be interviewed at SEMA.
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You have to make a choice when a sponsorship deal or contract is presented to you. Is saying "NO" and option? If so, how can you recognize and communicate that?
This show unpacks the reasons you might say no to a sponsorship deal and how you might go about saying it.
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Taylor Heiman is back for the 4th time to discuss her new role as a sponsor for female supercross racers. We also cover the 2019 Vegas to Reno race, her new partners, and some overall marketing tips you need to know.
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This show dives into some of the basic business terms that can help add a professional edge and more credibility to your sponsorship program.
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Offroad racer Ronnie Anderson talks to us about a key to success: managing stress so that you can ultimately have fun. We also hit on some of the cool things he is doing with RJ Anderson from a content creation standpoint.
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We briefly explore the concept of the impact the people around you have on your personal brand.
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We are live discussing some simple steps you can take to bolster your professional online presence.
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Gunnar Sterne brings his ice oval racing experience to this show along with an insider look at being a Red Bull athlete. We discuss organic integration, local company sponsors, and...orienteering. Lots of fun and great info.
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Can cycle trader ads, random run-ins, and a marketing agency propel your motorsports career? Find out how Honda off-road racer Jeff Proctor built his awesome sponsorship program and financial acumen in this knowledge-packed episode.
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Chuck Foreman of Pro Eagle joins us to talk about his expectations of brand ambassadors beyond the track. We also get to hear the story of how the Pro Eagle jack company got started, which is frankly pretty awesome.
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Matt Burroughs, desert racer and Senior Vice President at Monster Energy, joins us to share his stories as a UTV desert racer. We get into some cool examples of what it really takes to race and support events for your sponsors.
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In this live show, we answer the question "Does your look matter to motorsports sponsors?"
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Join us in this live recap of the 2019 Vegas to Reno race. This isn't your traditional recap either, as we discuss lessons learned about the tech & contingency, race, and post-race activities that you can apply to your next event.
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Evan Daudt, snocross racer for Team LaVallee, brings us the friendly side of sponsorship. We also talk about Hay Days, ugly snowmobiles, and the pains of social media.
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This killer episode features top racers and companies from the 2019 Vegas to Reno Tech and Contingency event. Too much goodness to explain! Here are the features:
- Jim Beaver (5x guest)
- Taylor Heiman (3x guest)
- Brett Carpenter - Rigid Industries
- Ryan Edwards - Raceline Wheels
- Ben O'Connor - Impact/MasterCraft Safety
- Mike Kim - Fox and former Baja 1000 winner
- Vanessa Anderson Hartman - SolderWeld
- Albert Sarabia - King Shocks
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Andy White, the FXR MX Brand Manager, joins us to share some lessons learned from his MASSIVE experience as a racer, team manager, and marketer. We discuss how things have changed over the years, and dive into some specifics around budgeting best practices and taking the perspective of a sponsor.
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Ruslan Yankilevich (aka Ruslan Greasehandz) and his father Arthur join us in this epic show where we learn about what went into Ruslan's recent viral daredevil videos, including the mature apology video, and how the two have worked together to build a youth sponsorship program.
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In Jeff's 3rd appearance on the show, he takes us through his recent endeavors with Can Am Offroad, Topthepodium.com, and his newest adventure with Bauss Racing. We discuss some of the cool social media strategies he has developed for Can Am and his latest viral video. We also cover brand building and giving back first.
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Rob Spencer of Venture the Wild is back live to cover the fun side of sponsorship. We discuss adventures with business representatives, collaborations, and we get a sneak peek of Rob's out-of-the-box personality at the end.
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Shawn Widdicombe returns to catch us up on everything he has been up to in the motoclimb world since his last time on the show. He has been VERY busy attracting and retaining sponsors and gives us the low down on all these new connections.
We also talk about kids with natural competitive talent and a pretty shocking and unique non-endemic sponsorship.
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During their cross-country road trip, Blake Wilkey and Bryan McCarthy (Bam Bam Productions) hop on the podcast to talk about all of their recent shreddy lyfe craziness. We get into the business side of building the Death Boat and the efforts to create their latest viral video, Havusu Assault.
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Joe Sylvester is back again LIVE to get us up to speed on his recent truck builds and his strategy behind the High Octane Coffee car shows.
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Sean Holman of the Truck Show Podcast and MotorTrend Group joins us to discuss tons of great motorsports topics, including trucks, Jeeps, trends, and of course sponsorship. He gets deep into how to survive in a fragmented industry by building authority, being authentic, and being relevant.
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Scot Harden, the Business Development and Marketing Director for Best in the Desert and President at Harden Offroad, joins us to share some of the sponsorship and marketing lessons he has learned over the past 40 years.
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When is the right time to pursue a product sponsorship vs. just buying what you need? Tune in to see what Josh Wiese has to say.
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Long time listener Kevin Spangler is on to talk about forming relationships early on in a racing program. We also discuss some of the tweaks he has made to his platform as a result of this show and the partnerships he has created.
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"To boost, or not to boost. That is the question."
No, we are not talking about turbos or superchargers (because the answer to that question is easy...boost).
In this show, Josh Wiese talks about the pros and cons of boosting your Facebook and Instagram content.
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Jordan Bernloehr has experienced his share of ups and downs across several motorsports disciplines, including Trans Am, Best in the Desert, go-karting, and motocross. Tune in to hear his lessons learned along the way.
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"If you are valuable, you will always be relevant"
Ken Farley Jr. (aka Dr. Deathwobble) joins us to break down how he uses his unique content to add value for his brand and his partners.
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- AMSOIL
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"Sponsor me bro"
Oh, the pain this phrase brings. Please, please, please don't be this person. Listen to this show instead.
We discuss proper direct messaging on social media in order to build relationships with business partners.
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- AMSOIL
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- Bold Racing
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This is a special live show where Josh Wiese unpacks the awesomeness of networking and connections.
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Jeff Seehorn joins us to discuss several facets of motorsports sponsorship. This show leverages Jeff's experience in enduro, street bike, and rally car racing, which ultimately generates some holistic tips on how to better serve your market and your partners.
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You made it this far. Are you willing to proceed? Is motorsports sponsorship right for you?
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As a fellow Jeeper and co-host of the Down and Dirty Radio Show, three-peat guest Tiffany Stone returns to unleash some value bombs that she has picked up in her recent adventures.
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Duncan Lee joins us live to discuss the professionals and businesses behind avalanche safety.
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Marco Hernandez, known in the offroad, overland, and Jeep community for OVRLNDX, joins us to discuss content creation and influencer marketing. We dive into photography, partnerships, and how sincerity can bring massive value for your brand and your sponsors.
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USXC snowmobile and vintage road racer Leah Bauer joins us to discuss how she built her diverse sponsorship program through racing, graphic design, and relationships.
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What is your motorsports discipline? Does it offer an advantage over other disciplines in motorsports?
This episode unpacks some of the nuances and fundamental similarities in motorsports sponsorship.
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Brandon "Tudizzle" Cox is back to blow your mind again. Last we heard him was back on Episode 87.
We actually tried to go live before and there was a catastrophic power failure that forced a change of plans. Mother nature cannot keep us down though.
We will be talking about injury recovery, managing a busy schedule, and big event planning.
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Join Josh Wiese as he takes a break from the grind to talk about recharging and ultimately having fun. WARNING: Be prepared for some vulnerability here...
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This episode takes you deep into the racer and sponsor relationship between Sara Price and Joey D of 4 Wheel Parts. Fasten your seatbelts and hang on.
This show is powered by AMSOIL. This episode is brought to you by:
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This powerful episode takes you inside the life of Venture the Wild creator, Rob Spencer. We get into some deep topics and discuss how to sell (without selling), live your brand, and understand the small business.
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Join Josh Wiese as he breaks down 9 categories of gear that can take your content creation game, and consequently your sponsorship program, to the next level.
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Are you prepared if a business reaches out to you to discuss a sponsorship opportunity?
Tune into this episode to find out how you can be prepared.
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Joe Sylvester, monster truck driver, and owner of High Octane Coffee is back for his third appearance on the show. After catching up on his recent adventures, we get deep on the topic of how to determine which sponsor is right for you and how to them properly approach them.
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- Bold Racing
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- Topthepodium.com
Jared Heshka is the Powersports Brand Manager at MBRP, and this is his 4th time on the show. We discussed his recent experience at King of the Hammers and dove deep into brand loyalty and social media.
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Did Josh Wiese predict the social media apocalypse earlier this week? Let's talk about it...and also throw in some discussion around vlogging, improv, and an announcement about the High OctaneCoffee Company!
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Imagine it...the social media platform you have thrived on for YEARS no longer exists, or is so different that you can't use it to promote yourself or your sponsors anymore. What would you do?
In this show, Josh Wiese gives 4 tips to prepare for a social media apocalypse.
This show is powered by AMSOIL. This episode is brought to you by:
- SolderWeld
- Bold Racing
- Crash Addict Industries
- Topthepodium.com
Peter Calhoun, the Motorsport Marketing manager for BFGoodrich Tires and Michelin, shared his insights on how to grow your rider/racer support program. We covered topics ranging from non-endemic sponsorship to agile marketing.
This show is powered by AMSOIL. This episode is brought to you by:
- SolderWeld
- Bold Racing
- Crash Addict Industries
- Topthepodium.com
Let's talk about the less socialized way to help your sponsors...product development. We have discussed this topic on the show before, but honestly, we need to be talking about it MORE.
Tune in to see why.
This show is powered by AMSOIL and this live experience was brought to you by GSP XTV.
"There is an opportunity in every conversation" - Kevin Kastner
This show takes us inside the mind of AMSOIL's Racing and Events Manager, Kevin Kastner. We cover many aspects of motorsports marketing and sponsorship, including storytelling opportunities, the importance of relationship building, and the pros/cons of marketing data.
This show is powered by AMSOIL. This episode is brought to you by:
- SolderWeld
- Bold Racing
- Crash Addict Industries
- Topthepodium.com
We could hardly wait to get Vipe Desai back on the show and leverage more of his marketing experience from HDX Hydration Mix, Monster Energy, and many others. In this live show, we talked about how to get started and the expectations of marketing budgets.
This show is powered by AMSOIL and this live experience was brought to you by GSP XTV.
You can catch Vipe's original episode here: EPISODE 124
Can you get sponsored without racing?
In this episode, Josh talks about what it takes to attract and retain sponsors as a weekend warrior that doesn't race.
This show is powered by AMSOIL. This episode is brought to you by:
- SolderWeld
- Bold Racing
- Crash Addict Industries
- Topthepodium.com
This episode is packed with energy and intensity as Monster Jam and motocross star Ami Houde returns to discuss all sorts of wackiness. Josh and Ami get deep into mindset, motivation, and even the Medici Effect!
This show is powered by AMSOIL. This episode is brought to you by:
- SolderWeld
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At last! The single episode that compiles the main takeaways from our fan favorite shows. Featuring:
- RJ Anderson
- Blair Morgan
- Blake Wilkey
- Ben White of Textron Offroad
- Evan Schendel of Polaris RZR
- David McKinney of 509
- Ami Houde
- Sara Price
- Joey D of 4 Wheel Parts (at the time UTV underground)
- Walker Fowler
- Pleasant Cook (aka 4x4 Barbie)
- Jim Beaver
- Treavis Poynter
- Kirk Zak of HMK and Tucker Merz
- Jolene Van Vugt
- Travis Pastrana
This show is powered by AMSOIL. This episode is brought to you by:
- SolderWeld
- Neverlift Racing
- Bold Racing
- Crash Addict Industries
- Topthepodium.com
This live show takes us into a plethora of examples of riders, racers, and celebrities that have discovered and owned their niche. It's time for you to do the same.
This show is powered by AMSOIL and this LIVE experience is brought to you by GSP XTV.
"Faith. Effort. Action." - Jesse Iwuji
Jesse Iwuji brings his love of his country and racing to this inspirational episode. We learn about Jesse's adventures in the Navy and how he decided to pursue a NASCAR racing career. Ultimately we cover some great information about crowdfunding, personal branding, and motivation.
This show is powered by AMSOIL. This episode is brought to you by:
- SolderWeld
- Neverlift Racing
- Bold Racing
- Crash Addict Industries
- Topthepodium.com
Joshua Martelli of Mad Media, UTV Underground, and the Mint 400 is back LIVE to discuss upcoming races, rising stars, and building teams.
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Check out his original interview here: Episode 56
Polaris RZR marketing rep Evan Schendel is back to dive deeper into his story, help us better understand marketing trends, and answer some critical audience questions.
This show is powered by AMSOIL. This episode is brought to you by:
- SolderWeld
- Neverlift Racing
- Bold Racing
- Crash Addict Industries
- Topthepodium.com
Brad Kowitz of TrailRecon takes us on a journey to understand what it takes to make YouTube content and why diversifying your influencer marketing revenue stream is important.
This show is powered by AMSOIL. This episode is brought to you by:
- SolderWeld
- Neverlift Racing
- Bold Racing
- Crash Addict Industries
- Topthepodium.com
"Don't be afraid to contribute to the conversation" - Natalie Jahnke
Natalie Jahnke of Innovation Creation Experts joins us to get into some great detail on social media and public relations strategy. After working with some of the top NHRA drivers, Natalie has learned what works and what doesn't, and lucky for you she shares all in this interview.
This show is powered by AMSOIL. This episode is brought to you by:
- SolderWeld
- Neverlift Racing
- Bold Racing
- Crash Addict Industries
- Topthepodium.com
The new year is upon us, and your resolutions have begun. Whether you are planning for 2019 to bring you more wins or a stronger sponsorship program, you will need every minute you can get.
This show is powered by AMSOIL. This episode is brought to you by:
- SolderWeld
- Neverlift Racing
- Bold Racing
- Crash Addict Industries
- Topthepodium.com