Home Stagers and Designers on Fire: Recent Episodes
Marianne Cherico
Are you a Home Stager or Designer who wants to attract more ideal clients, up level your business, make more money and still have a smokin' hot life? If so, this podcast is for you! Hosted by best selling author, coach and speaker Marianne Cherico , this is a place where top leaders share best practices for creating a life and business by design-one that sets your soul on fire.
In this episode of Home Stagers and Designers on Fire I interview laura Zavelson, a corporate escapee turned serial entrepreneur, former professor of entrepreneurship and now business guide.
You will learn:
- How Laura helps women leave a secure job in order to start a business
- Why Laura decided to specialize in Gen X women
- Why it is so important to define what success looks like to you
- How Laura recommends how to transition financially from a job to owning a business
- Why thought leadership and a network is important when building a business
- Where the first client typically comes from (hint-it is not Social Media)
- Why it is important to differentiate yourself and take a stand as opposed to following the crowd
- Why your concept of "failure" needs to change as an entrepreneur
In this podcast episode of Home Stagers and Designers I interview Michelle Minch of Moving Mountains Designs, a sought after LA staging company. Michlle has developed a pricing calculator in order to help stagers make sure that they are being profitable.
You will learn:
- What the biggest challenge is for Home Stagers when it comes to pricing
- How new stagers might price differently at the beginning in order to be competitive
- Why crunching your numbers is the difference between having a successful and profitable business or a hobby business
- When and how Michelle is willing to negotiate on price
- Why Michelle's prices fluctuate
- How Michelle continues to market her 19 year old business in order to continually fill her pipeline
- How data motivates Michelle to do the things that bring in revenue
In this episode of Home Stagers and Designers on Fire I interview Whitney English, author, interior designer and entrepreneur.
You will learn:
- the ups and downs of building 2 lucrative businesses
- how Whitney uses story in her design narratives (and how stagers may do this as well)
- how Whitney created a "cult like" following with her handmade journals that were sold at places like Target
- what the "slow styled" home is
- why Whitney loves the "messy middle" in her creative endeavors
- what Whitney's litmus test is for choosing items in a home
- how biophilic and wabi sabi design can be integrated into design projects
- how Whitney turned her ADHD diagnosis into an asset
and so much more!
In this episode of Home Stagers and Designers on Fire I interview Laurie Graham of Boss Babe Creative and Visuals. Known as a vision caster and the ultimate hype girl, Laurie helps Home Stagers and Entrepreneurs build brands that reflect their value, attract dream clients and grow bold, beautiful businesses that they love.
You will learn:
- how Laurie helps clients define their brand
- how Laurie helps clients choose brand colors
- how fashion and location inform branding decisions
- how to use the 5 pillars in your content marketing plan
- what Laurie would love to see Home Stagers do instead of, or in addition to reels
- how Laurie builds a brand backwards
and so much more!
In this podcast episode of Home Stagers and Designers on Fire I talk with Heather Cook of Social Stager about how to optimize your website and turn leads into customers.
This is part 2. Part 1 was episode #142.
You will learn:
- How to make your website user friendley
- What your home page should be about
- Why meta tags and descriptions are important
- What the main purpose is for your website
- How to convey pricing
- Why a website should be mobile friendley
- How to build trust with your website
- Why FAQ's are important
- What you should have on your portfolio page
- How to optimize your site for SEO
In this episode I interview Natalie Lorenz. Natalie is an award winning stager, designer, speaker and TV contributor with features on NBC, CBS, Elle Decor and more. We discuss how Natalie built a seven figure staging business in the Seattle area.
You will learn:
- Why it's important to know what it costs to keep your doors open when pricing your services
- How Natalie determined her pricing structure
- The tool that helped Natalie understand her numbers on a more granular level
- How Natalie makes sure her furniture and accessories are making money
- The importance of tracking KPI's
- Why your staging aesthetic is a big part of your brand and how to be unique and still attract target Buyers
- How Natalie delivers top notch customer service in order to create clients for life
- Why tracking time and understanding logistics is important
- Why Natalie decided to add custom artwork into her staging
In this episode of Home Stagers and Designers on Fire I discuss the importance of building your confidence muscle. Whether you are a new stager or have been in the business for awhile, pricing can cause uncertainty. In order to build a profitable, sustainable business it is extremely important that you know your numbers, know your market and own your value when setting your prices.
In this episode you will learn:
- how to confidently relay your price
- how to determine your price based on the value you bring, your market and knowing your numbers
- what you need to do in order to get the prices that you are asking
- how to recognize money stories that may be sabotaging your success
- how to gracefully set pricing boundaries with family and friends
- an important clue that it's time to raise prices
In this podcast episode I interview David Cieslak, owner if Signature Staging in Chicago, a boutique luxury staging company.
David's talks about how his business has evolved over 20 years.
You will learn:
- How David built his staging business during the housing crash
- What David learned about business after being incredibly busy and what he learned about preventing burn out
- How vulnerability and asking for help impacted David's life and business
- How David shifted his mindset on money
- How David executes a stage without being at the install
- What is happening with staging trends
In this episode of Home Stagers and Designers on Fire I interview Christine Rae founder of CSP International Staging and Decorating BUSINESS Academy.
You will learn:
- What Home Stagers struggle with the most
- What Christine learned about selling in the corporate world
- How working with Michael E. Gerber (author of the E Myth) helped Christine create a long term business strategy
- Why social media is not enough to get a steady stream of business
- How to differentiate your business so that you aren't competing on price
- Why we should stop talking about staging and what we should be saying instead
In this podcast episode of Home Stagers and Designers on FireI talk with Heather Cook of Social Stager.
You will learn:
- what intuitive website platform Heather recommends and why
- why an optimized home/landing page is important
- what to place "above the fold" on your lhome/landing page
- how your brand impacts how you tailor your website copy
- what to do before you start creating your website
- why showcasing transformations and case studies are so important
- how to write copy that is engaging and keeps the viewers interest
- how to speak to different ideal clients on your website so that they feel as though you are speaking directly to them
In this podcast episode of Home Stagers and Designers on Fire I interview Alisa Sparks of Linden Creek. Alisa's experience and business acumen has enabled her to create a Franchise model for a well oiled staging business. In this episode Alisa talks about how she has managed to build a solid team culture and how you can too!
You will learn:
- how Alisa has systemitized her hiring process and her 3 step process for finding the best candidates
- how Alisa develops employees into a robust team culture that works together
- Alisa's core values for her team and how it keeps the team focused on what is important
- Why Alisa hires out her moving team
- What "it's not magic, it's math" means and how it helps you look at your business objectively so that you take intentional action that moves the needle
- What Alisa's franchise model looks like and how her solid systems take the guesswork out of decision making
In this episode of Home Stagers and Designers on Fire I talk with Debbe Daley, a 40 year veteran in the Interior Design world. You will learn what is trending for 2025 and what is going out.
We talk about:
- how antiques are big right now and how to incorporate them into your design
- how sustainability is changing the way furniture is being made
- what colors, patterns and surfaces are trending
- what is new and innovative in light fixtures
- how traditional is making a comeback (only different)
- what is happening in kitchens and baths
- how texture is playing into design trends
In this episode I talk with Jeff Martin of Mint Home Staging in California. Jeff has developed a system that enables him to easily do 2-3 stagings a day. He is a Real Estate Agent/Stager who has built his business by offering quick turn around time and great results.
You will learn:
- Jeff's simple "load and go" formula that allows hime to do multiple stagings in a day
- Why investors especially love working with Jeff
- How Jeff handles the client who wants to have input in the staging
- Jeff's elevator pitch
- How Jeff combines his Real Estate ans Staging businesses
In this podcast episode of Home Stagers and Designers on Fire, I talk about creating a Smokin' Hot 2025 Life and Business Plan and musings about how venturing out into the dating world can parallel building a business- at least when it comes to having an empowered mindset.
I also share a time sensitive, highly affordable opportunity to coach with me in order to set up a strategy to make 2025 your best year ever.
In this podcast episode I talk with Kevin Htain of Identity Home Staging. Kevin is not only a top LA Home Stager, he has also had a 10 year career on HGTV's hit show "Flip or Flop" as well as other HGTV shows.
Listen in and learn:
- how Kevin landed the job on "Flip or Flop"
- how Stagers get paid for doing work on HGTV
- what it is really like working for HGTV
- how Kevin keeps his pricing model simple
- why Kevin offers different staging packages, targetting different segments of the market
- what I love about Kevin's website and how it helps him market effectively
In this episode of Home Stagers and Designers on Fire, I talk with Shauna Lynn Simon, a multi award winning Stager and Designer, owner of SLS Academy and coach for busy female entrepreneurs.
You will learn:
- how Shauna Lynn went from corporate to creating multiple businesses
- why stress management should be a daily habit for busy entrepreneurs
- how Shauna Lynn puts habits into her life that cause her to be happier and more resilient
- Shauna Lynn's advice on marketing and dialing in your messaging
- How to "not" compete on price
- What Shauna recommends is the fastest way to grow your Home Staging Business
In this episode I interview Shawn Varwig, the dynamic CEO of Home Staging Northwest and Real Estate Broker for Heritage Home Team Real Estate.
You will learn:
- What Shawn's role is in both his Real Estate Business and Home Staging Business and how his team supports him
- Shawn's advice on how to win business from Real Estate Agents
- How Shawn offers 3 different staging packages in order to make it easier for Agents to "sell" his services to their Sellers
- Shawn's super smart networking strategy to stay top of mind with local Real Estate Agents
- Why Shawn is grateful for the latest NAR settlement and how he thinks it will benefit Real Estate Agents and Home Stagers
In this podcast episode I talk with Red Barrinuevo, a successful Home Stager and Designer in the Toronto area. We discuss the challenges Red faced when transitioning from a banking career to owning Redisigne4more.
You will learn:
- how Red built his business while working full time in banking
- how Red prepared for the transition of being an employee to being self employed both financially and emotionally
- how Red overcame obstacles (like not having a car) while growing his business
- how Red grew his business organically for the first 7 years
- what helped Red take calculated risks while growing his business
- how Red followed his "gut" in order to know when to leave his banking job
In this episode of Home Stagers and Designers on Fire I interview Rod Basconcillo of R&R Financial. Rod walks us through the process of financing your Home Staging inventory.
You wil llearn:
- the difference between bootstrapping vs. putting inventory on credit cards vs. financing inventory
- what Rod's company will finance and what it will not finance
- the turn around time for financing
- what Rod 's company looks for in candidates for financing
In this episode of Home Stagers and Designers on Fire I interview Michelle Minch of Moving Mountains Designs in LA.
You will learn:
- What it takes to be a million dollar stager
- What prompted Michelle to stop renting furniture and own her own inventory instead
- How owning her own inventory impacted Michelle's business model and profitability
- What numbers to look at to make sure you are being profitable
- The 3 types of potential staging clients and the 1 type Michelle spends most of her marketing dollars on
- Why competing with low priced srtagers is a "race to the bottom"
In this episode of Home Stagers and Designers on Fire, I talk with Ellen Mann of Chrysalis Creative Home Staging. Ellen left a lucrative 30 year job in corporate to pursue a Home Staging Business.
You will learn:
- how Ellen handled the emotional challenges of being laid off and building a staging company from scratch
- what Ellen told herself at the beginning of her staging business in order to "keep her head in the game"
- what commitment Ellen made every day in order to move her business forward
- how Ellen built her Social Media strategy in order to enlist her Ideal Clients
- 2 things Ellen took from corporate that helped her in her staging business
- how to network and build community in order to win referral business
- what advice Ellen would give to a new Home Stager
In this podcast episode of Home Stagers and Designers on Fire I am sharing tons of information from the RESACON Convcention in Vegas., I have attended many conventions since starting my staging business in 2005 and I always come home with a different way of looking at things, great business tips and lots of wonderful memories. This year was no exception!
In this episode you will learn:
- how to fill your client pipellne with quality customers
- "go to" trade and retail sources
- what biophilic and fractal design is
- how to easily add design to your menu
- what data you should know for marketing and profitability
- how to pack your truck for a stage in order to save time
- favorite software programs
- and so much more!
In this podcast episode I interview Steve Denny, a partner at Innovative Business Advisors and coauthor of the book You Don't Know What You Don't Know.
This book details the steps you need to take to build a successful staging company that will net top dollar when you go to sell.
In this episode you will learn:
- how to get top dollar for your Home Staging Business
- what business advisors look for when deciding on the value of a staging company
- the difference between a Buyer who wants to own a job and one who wants to own a company
- what "owner freedom" means and how it impacts the value of your company
- 3 different "Buyer personas" and which is easier to sell to and finance
- why financing a Staging company may be easier than you think
- what 2 numbers you should be looking at every day
- how SCORE can help you with your business
- what Steve does as a Business Advisor for staging companies and how he is compensated
What does success mean to you?
Are you looking to build a 7 figure business with a team?
Or are you happy keeping things small and simple and making enough money to travel and do the things that tug at your heart?
Success means different things to different people and it is so important that you create your business and life on your terms, not by what others are doing.
In this episode I explore what success is and how you can create your vision of success-your way.
I also give you some "straight talk" on what it takes to build a successful Home Staging Company.
In this podcast episode of Home Stagers and Designers on Fire, I interview Heather Cook of the Social Stager. We discuss the benefits of using Pinterest as a marketing strategy.
You will learn:
- What is really hot right now on Pinterest
- Why Pinterest is not like Social Media
- What types of content you should be posting on Pinterest
- How to drive traffic to your lead magnet
- How Heather schedules pins
- How often you should be posting on Pinterest
- How to make sure that local Real Estate Agents can find you on Pinterest
- How to optimize your profile for SEO
In this episode of Home Stagers and Designers on Fire I interview Lani Savvidis of Brightspot Bookkeeping.
You will learn:
- Common tax deductions that Home Stagers often overlook
- What financial data to look at in order to make better business decisions
- How to handle fluctuating and seasonal business
- When you should think about going from an LLC to an SCorp (check with your CPA)
- What a BOI is and who has to file this
- The difference between Independent Contractors and Employees and why it is important to check with your CPA on this
- Who should be getting W9's
In this episode of Home Stagers and Designers on Fire, I talk with Rebecca Ward, Interior Designer and mentor.
You will learn:
- The big "aha" that Rebecca learned about making money in the Interior Design business
- How Rebecca offers different services for different budgets
- Rebecca's thoughts on charging a flat fee vs. hourly
- What Rebecca would recommend to those starting an Interior Design Business
- Current Design trends in flooring, kitchens, walls,metals, colors, etc.
- Rebecca's favorite software for running her business
- How Rebecca "sifts out" clients
- Why understanding data in your business is important
In this podcast episode of Home Stagers and Designers on Fire, I talk about how I might 10x my efforts in order to win more business from Real Estate Agents.
You will learn:
- why posting on Social Media is not the quickest and most effective way to win the business of Real Estate Agents
- 11 ways that I would reach out to Real Estate Agents and my #1 most needle moving way
- how you can join my FREE (limited time) masterclass -The Key to Winning Consistent Agent Referrals
In this episode I interview Kristyn Perriera of Reforma Interiors. Krysten began her career as a Home Stager in a family owned business. When she decided to go out on her own, she was drwan to "wellness design" and has built her design company by creating spaces that are an oasis for her clients.
In this episode you will learn:
- What wellness design is and how it impacts Kristyn's clients
- What biophilic design is
- How Kristyn transitioned from a career in Home Staging in order to build her Design business
- Where Krisyn has found her clients and why Real Estate Agents are a great source of referral business
- How to NOT network (and what to do instead)
Kristyn and I also get very transparent and personal about how we have transformed our homes after dealing with life challenges. and the impact that our environmen thas on our well being.
In this episode of Home Stagers and Designers on Fire I break down the settlement that the National Association of Realtors has recently agreed to.
You will learn:
- how this may or may not impact the Staging Industry
- why I believe that home prices will not be effected
- why positioning and messaging is even more important to win the business of Real Estate Agents
- how top Real Estate Agents set themselves apart (and why this may be to your advantage)
- how I coach my clients in order to position their servicesas a "value add" to Agents
As a new Home Stager it can be overwhelming to decide what to focus on when growing your business. And it can get easy to get caught up doing things that can wait and not doing enough of the things that get business in the door.
Let's face it.... we all want to do things that feel comfortable and shy away from things that get us outside of our comfort zone.
The truth is....without getting business in the door ,you won't have a business and I want you to succeed.
In this episode I talk about the ten mistakes I see new Home Stagers make when growing their business and what to do instead.
You will learn:
- When you should (or shouldn't) invest in inventory
- Why getting certified is not enough to gain traction building your business
- Why it is important to try different business models when building your business
- The strategies and mindset issues that make it challenging for Home Stagers to reach out to Real Estate Agents (and effectively win their business)
- The fastest way to get money in the door
- What some new Stagers do instead of the "needle moving activities" that will propel their business forward
- What systems to focus on when building your business
- What to do if you are stuck on creating your website
- Three compelling questions to ask yourself and journal on in order to grow
Have you ever wondered how AI might help improve your design skills, work more effectively, work remotely, leverage your time or streamline your processes?
Have you heard about Chat GPT but aren't really sure about ways that you could incorporate it into your business?
If this is you, you're going to be blown away by the insight my guest, Jenna Gaidusk provides in this episode.
You will learn:
- Jenna's "go to" AI tools and how she uses them
- The difference between the paid and free version of Chat GPT
- What tools Jenna uses to print custom designs
- How you can do remote model homes virtually
- How Jenna sees the future of AI and the Interior Design Business
And so much more!!!
Have you ever wondered what the most common struggles of new Home Stagers are? Or seasoned Stagers? Are you curious about how the Home Staging business has evolved and what is in the cards for the future? Join Shell Brodnax and I as we discuss all of this as well as:
- Shell's top strategies for hiring team members
- The difference between data driven decisions and gut instinct
- How RESA is educating the public about the benefits of Home Staging
- How the Staging business has evolved in the last 20 years
- How to compete with low priced Staging companies
- And much more!
Have you ever wondered where the best place to spend your time is when it comes to marketing your business? In this episode I talk with Heather Cook of Social Stager, about why email marketing is her #1 strategy to grow your business.
You will learn:
- How to strategically build an email list of Ideal Clients
- Why segmentation is where the money is
- How to personalize your emails
- What the industry standard is for open rates and how to optimize your open rates
- How to create compelling subject lines
- Why you should cleanse your emil list
- How often you should send out emails
If you are confused about where to put your marketing efforts for optimal results, you'll love this podcast episode. I interview Heather Cook of the Social Stager and she talks about her top 10 marketing strategies.
You'll also learn:
- Free resources to market your business online
- Heather and Marianne's favorite email CRM platform
- Heather's #1 tip for finding out what content will resonate with your Ideal Clients
- Marianne's tip for creating compelling subject lines and get a higher open rate for emails
Have you ever gotten stuck writing content for emails, your website, blog or social media posts? Or maybe you don't send out emails to your Ideal Clients or market your business on social media because you don't have the time.
If this is you, you'll want to tune into this episode.
You'll learn:
- Different ways to use Chat GPT in your business so that you leverage your time
- Pros and cons of using Chat GPT
- Why the prompts you give Chat GPT are so important
- Why it is important to tweak the results you get from Chat GPT
- How to use Chat GPT to streamline content creation
In this podcast episode I discuss how to start a business and life plan for 2024 and why it is so important to reflect on 2023. It gets personal and transparent as I reflect on what gave me purpose, what I did better in 2023 and what I will do moving forward into 2024.
You'll learn:
- Compelling questions to ask yourself when planning for 2024
- What I did differently the year I doubled my income in my Home Staging Business
- Why it is important not to have too many big goals
- Why a sense of purpose is like jet fuel for your life and business
- Why it is so important to focus on your 2023 wins
- How we might work together to build a life and business that excites you
In this episode of Home Stagers and Designers on Fire, I speak with Samantha Brown, Pro Organizer Coach.
You will learn:
- Different ways you can work with organizers
- What a "decluttering specialist" does that sets her apart
- Why Samantha trained as a life coach in order to serve her clients better
- What is different about working with "disorganized people"
- Where most of Samantha's business comes from and Samantha's tips for SEO
- Why setting up client expectations is so important
- How Stagers and Organizers might work together or refer each other
Home Stager- have you ever thought about offering a "menu of services" to your business model but you weren't sure how?
Do you wonder if you can sell services that are aligned with your innate talents?
In this podcast episode I interview Julea Joseph and we discuss how she built a thriving Chicago business by offering a progressive menu of services.
You will learn:
- How Julea has curated a menu of services that fills her pipeline while only doing the types of jobs she loves
- How public speaking has helped Julea build her business
- Why a well thought out business plan and understanding your Ideal Client is so important
- Why Julea shifted her business model when she moved from San Francisco to Chicago
- How Julea began her business by working 4-5 hours a day and how her business grew as her children did
- How Julea has created a referral based business without going to large networking events
In this episode I talk with Heather Cook of Social Stager about the importance of creating a brand that sets you apart.
You will learn:
- Why a mission statement is foundational and serves as a litmus test for your brand
- How to dig into the details of your Ideal Client so that your brand message is on point
- Heather's process for choosing brand colors and how color psychology impacts the way your business will be perceived
- How to bring out your personaility with your brand while appealing to your Ideal Clients
- How to determine your business's core values and why that is an integral part of your brand
- What high level brand messaging is
- Ways to convey what sets your company apart in order to stand out in a noisy online world
- How content pillars help you create effective and strategic content
In this episode I talk about the struggle that many Home Stagers have when they feel as though they are losing jobs because of price and what to do instead.
You will learn:
- How to prequalify online leads so that you make sure they are "real players" before wasting time on a preview
- How to easily calculate what you are making on each job so that you base your prices on profitablility
- Why you shouldn't worry about losing some cold leads
- The questions you should be asking yourself when you don't win the job based on price
- Mindset shifts to help you handle "price shoppers"
- Why you should know what your "going out the door price" is
- Why diversifying your business is important
- The most effective way to gain "warm leads" to gain business
In this episode I interview Heather Cooke. Heather's marketing firm, The Social Stager, caters to Home Stagers to help them simplify their Social Media marketing so that they boost their engagement online and get more sales.
You will learn:
- what to do on Instagram if you are brand new
- the strategy behind posting reels, stories or posts
- how to gain a following of potential Ideal Clients
- why Heather loves Instagram stories
- what to do if you have more than 1 ideal client
- how to build brand awareness
- when and how to post about your personal life
- what the algirithm currently favors
- the importance of captions and how to use them effectively
Join Heather and I as we discuss how to create an effective instagram strategy.
In this episode I interview Danielle Hayden , CEO of Kickstart Accounting, Inc. where she helps business owners with book keeping, financial analysis and education.
You will learn:
- How our money "stories" impact our financial decisions
- The 4 money type personalities
- The importance of looking at the story the numbers are telling you when making business decisions
- How the power of 1% helps you to take small strategic steps in order to grow your business
- What to do if you are not being profitable
- The simple practice you can implement immediately to identify your money stories
- How forgiveness helped Danielle shift her mindset so that she felt empowered to invest in her business
In my latest podcast episode I talk with David Neagle. David is a speaker, best selling author and founder of the multi million dollar glocal consulting company, Life is Now, Inc. David also hosts the podcast The Successful Mind.
In this episode you will learn:
- how your subconscious beliefs and values impact the results you get
- why affirmations don't work and what to do instead
- what beliefs and values repel money and which ones attract money
- why David believes that everything you go through in your life and business is "for your own good"
- the number 1 area of growth that most people find difficult to handle
- how entrepreneurs think differently about investing in personal and professional growth
- why you must grow as a person in order to grow your business
In this episode I interview Joke Durojaiye of Genesis Home Staging. Prior to launching Genesis Joke was a licensed Real Estate Broker. Jokes's work ethic was formed in her early years, growing up in Lagos, Nigeria where she was surrounded by inspiration and an expectation of excellence.
You will learn:
- How Joke made six figures the first year in business
- What prompted Joke to take time off when her business was thriving
- How Joke won the business of Real Estate Agents
- How being in the Real Estate business helped Joke market her staging business
- How to use email marketing effectively and what metrics to follow
- A compelling question to ask yourself if your email marketing isn't working
- How Joke sets up expectations for her clients and team members
- Why you shouldn't cut back on marketing in any economy
In this podcast episode of Home Stagers and Designers on Fire I interview one of my coaching clients, Andrea Bryant. Andrea went from a 20 year career in teaching to flipping houses to running a successful Home Staging Company in Tampa, Florida.
In this episode you will learn:
- How Andrea wins business from Investors and how she landed a big Florida Investor who was resistant to staging
- The mindset shift Andrea used to raise her prices in order to be more profitable
- What Andrea has done differently since we worked together
- What systems Andrea is putting into place as her business grows
- How Andrea carves out time to work on her business
- and much more......
In this episode of Home Stagers and Designers on Fire I speak with my Yoga teacher, Donna Morin. Donna is a 500 hour certified Yoga instructor trained in the Tantra lineage. She also holds additional certifications in meditation instruction and somatic therapeutic techniques
You will learn:
- the physical, emotional and spiritual benefits of yoga
- How yoga helps you release tension in your body and create abundant energy
- How yoga helps you become more intentional in your focus, decision making and actions
- What somatic therapy is and how it helps you become aware of certain behavioral patterns
- Why resisting your feelings in life and in business causes them to become bigger
- How yoga helps you to stay present and release difficult emotions that keep you stuck
- What to look for in yoga clas
In this episode I talk with Ashley Rapp of Hello Staging and Organizing. Ashley discusses how offering both Staging and Organizing services has helped her business grow.
You will learn:
- What types of questions Ashley asks on her intake form
- How being a member of the Key Guild has helped serve her clients better
- The software tool Ashley uses that helps her business exponentially
- Where most of Ashley's Staging and Organizing business comes from
- Resources that Ashley recommends to her clients for "re homing" their items
- How Ashley handles clients who are having a tough time letting go of their items
In this episode of Home Stagers and Designers on Fire I discuss my thoughts and strategies for marketing your Home Staging or Interior Design Business.
You will learn:
- How to stand out in a noisy online market
- How Social Media typically warms people up online but it is not typically where you make the sale
- Why building an email list is important
- Why it is easier to "sell" your services to someone who has been following you online
- What I'm doing with my Instagram experiment and what I notice is working best
- Why knowing your marketing metrics is so important and what metrics to follow
- Questions you should ask yourself when creating marketing copy
In this episode of Home Stagers and Designers on Fire, I discuss why inner game alignment is foundational for success. As you grow your business, you grow as a person.
You will learn:
- Why taking action is great but it is not enough for you to get the best results
- Examples of how your mindset can sabotage your success or empower you to reach your goals
- How to handle your emotions in business
- How and when to set business boundaries
- How to look at things through a business lens so that you don't take things personally
- How certain habits have enriched my life and business
- Why dedicating time to work "on" your business is so important
- What types of business building activities you should devote time to
In this episode of Home Stagers and Designers on Fire I discuss how I built my staging business by doing consultations for Real Estate Agents. After 18 years in the staging business I still love doing consultations!
You will learn:
- How I get great results with my staging consultations and enlist Sellers to do more than they might have in order to prepare their home for sale
- How consultations have led to all kinds of staging and design jobs through the years
- How I prepare Sellers to keep an open mind
- How I handle Sellers who are angry, defensive, talk too much or don't want to do anything I recommend
- Why it is important not to "push" Sellers into doing things they really don't want to do and what to do instead
- My thoughts on whether or not to follow up with a report
In this 100th episode of Home Stagers and Designers on Fire, I reflect on both the good and bad in life and business. I share what personal development looks like to me and how it creates success from the inside/out. I also share how I have made choices that keep me moving forward in spite of how I might feel. And I talk about how I am intentionally living "full out" in order to create a life and business that is bigger than my grief (most of the time)..... This episode is for you if you are struggling in your oersonal life while growing your business.
Want to make sure that you are being profitable in your Interior Design Business? In this episode I interview Nancy Ganzekaufer. Nancy is a sought after Interior Design Coach, Certified Body Language Training Specialist, Keynote Speaker and Author.
We discuss The Key a tool that Nancy created to help Designers look at each job from a measurable profitability point of view.
You will learn:
- The #1 thing Designers struggle with when pricing their services
- How The Key helps Designers price their jobs for different business models
- Nancy's thoughts on charging hourly vs, flat fee
- How The Key helps Designers confidentally price their jobs for profitability
Bonuses to The Key include:
- Project Scope Planner-Helps you think through every aspect of your project so that you include each and every detail
- Good , Better, Best Guide-A pricing guide to help you set expectations for your clients on the appropriate investment amounts (aka budgets) for each room
- Client proposal templates-Four fully customizable Canva proposal templates that align perfectly with The Key
I am a proud affiliate of The Key!
In this episode I talk about how I have gotten over 95% of my Staging business from Real Estate Agent referrals.
You will learn:
- Why Real Estate Agents are in incredible source of repeat business
- How getting business from Real Estate Agents leverages your time
- How I started my business by having Agents pay for my consultations and how it led to all kinds of staging and design jobs
- The reasons many Stagers think they aren't getting business from Agents (and the real reasons they aren't)
- How to articulate your value to Real Estate Agents in a way that sets you apart
- How to determine who your Ideal Real Estate Agent clients are
- How to gain loyalty from Real Estate Agents
- Why it's important to let Agents know all the ways you can help them
- How we might work together to get a steady stream of business from Real Estate Agents
In this episode I interview Heather Cook, a multi award winning Home Stager with over a decade of experience in building and running one of the most successful Home Staging companies in Canada. Today, Heather runs a marketing firm to help stagers simplify social media marketing, boost engagement and win more sales.
In this episode of Home Stagers and Designers on Fire I interview Robin DeCapua, owner of the LA based Home Staging Company Madison Modern Home.
You will learn:
- how Robin integrated her marketing, PR and visual experience into building her staging businmess
- how Robin has structured her family team so that each of their talents are optimized
- how Robin makes sure that her company is staying profitable
- what Robin thinks about being competitive
- how Robin is thinking of diversifying her income
- how Robin developed her signature style and how she adapts it to the trends and location of the property
- why getting press recognition helps seo
- how Robin has used her PR background to land great press in media outlets
In this episode I interview Dawn Drew, a successful Home Stager, Designer, House Flipper and Real Estate Agent. Dawn will soon be releasing her first book Joy and Ease: Are You Ready to Change Your Life. We discuss:
- what it means to be in alignment with your core values and how this impacts business
- how the business you build reflects who you are
- how Dawn's core values have impacted her pricing, marketing, messaging, etc. in her business
- how to determine the "highest and best" use of your time
- how Dawn prices jobs based on value instead of competing on price
- why solid contracts are important, especially for "people pleasers"
- how "self respecting conversations" prevent problems
- how Dawn helped her Real Estate Agents build their brand on her stagings
In this episode I talk with Shanice Miller- a business productivity consultant. You will learn:
- what a business productivityconsultant does
- how a business productivity consultant helps you grow and scale your business
- why systems and processes are so important in hiring, training, selling, marketing and client delivery
- how a business productivity consultant can help you leverage your marketing with metrics
- ideas for automating sales
- how Shanice helps you identify operational deficiencies in order to leverage your time and streamline your processes
- how to make more money when selling your business (with solid systems and processes)
In this episode I interview Donel Beals about how her business has evolved from being a visual merchandiser to a sought after Home Stager and Interior Designer on Cape Cod. Donel talks about how she has built her business her way while honoring her life's top priorities- her 2 sons and husband.
In this episode of Home Stagers and Designers on Fire I interview Monica Murphy of Preferred Staging LLC. You will learn what it is like to build a dedicated team of talented Home Stagers who help you win business, collaborate with each other on jobs and honor your company culture.
In this episode of Home Stagers and Designers on Fire I talk with Jodie Evans of Envision Staging and Design about what is involved with designing model apartments. You will learn:
- how Jodie won the business from Property Managers and Regional Managers
- different services you can offer for model apartments
- how Jodie determines pricing
- Jodie's advice for Home Stagers and Designers who would like to add model apartments to their business model
- the software Jodie uses for design boards and how she uses them as part of her process
In this episode of Home Stagers and Designers on Fire I interview Jennifer Mello, Broker Owner and top producing Real Estate Agent. You will learn:
- What Jennifer would say to Broker/ Owners when reaching out to them (if she were a Stager)
- Clear ways that you can add value to Real Estate Agents that win them over
- Why Real Estate Agents need you to be specific and obvious about the services you provide
- The #1 thing to do before you make a sales (service) call
- How to use Social Media to gain attention from select Agents or Brokers
- How Agents may decide to pay for staging (or not)
- Why follow up and consistency is so important, especially with Real Estate Agents, and when to stop following up
In this episode of Home Stagers and Designers on Fire I talk about what it means to be fulfilled in your life and business. A fulfilled life is sometimes described as being perfectly alive, filled with purpose and satisfaction, involving vision and requiring intensive alignment with what you value most- a highly meaningful life. You will learn:
- why it is so important to choose a business model that fulfills you and optimal ways to create your business model by design
- why it is so important to make life and business decisions that are in alignment with wihat you value most
- the difference between conscious based decisions and fear based decisions
- why setting clear boundaries is so important in the pursuit of fulfillment
- How being in alignment with your core values attracts people to you
In this episode of Home Stagers and Designers on Fire I interview Tracy Molendi. Tracy started her business as a Professional Organizer. She then added Staging Services, Design Work, Senior Downsizing, Estate Sales, and a Retail Store to her menu of services. Recently Tracy added Real Estate Sales to her offerings.Tracys willingness and ability to pivot based on the needs of her clients has been one of her secrets to creating a profitable business in Midwestern Ohio.
In this episode I talk with Debbe Daley about what it was like to work on a new build design project from exterior to interior. Debbe shares the trials and tribulations of working on this oceanfront property and what it was like working with a project manager and subcontractors who were new to her. You will also learn about Debbe's just released book- Interior Motives-Designing a Career with Passion.
Are you a Home Stager who doesn't want to cold call Real Estate Agents in order to win business?
Do you dread doing open house "pop bys" but aren't sure how you can gain business without doing them?
If this is you, you are going to love this podcast episode. In this episode I interview Cathy Lee Cibelli of C.L. Designs in the Bay area of California. You will learn how she built her highly successful business by volunteering in her community.
As a Home Stager and/or Interior Designer building a website can feel daunting. And to top it off, you "don't know what you don't know". In my latest podcast episode , web designer Judy Bigham talks about:
- why the back end of your website is so important
- what you need to know about security and privacy issues,
- backing up your site
- google analytics
- why Judy favors wordpress
- and so much more!
In this episode I talk with Amy Powers about how to add Short Term Rentals to your Home Staging or Interior Design Business. You will learn the difference between staging a home for sale and presenting a home for guests. Amy also shares the software tools and resources that have helped her create a nationwide STR business and her #1 tip for those who are thinking of adding this to their menu of services.
In this episode I talk about one of my favorite subjects-mindset and 3 ways it effects your success. And I also talk about how your brain is wired and how important it is to understand this so that you can reframe your mindset in order to achieve your goals.
In this episode I talk with Leah Jones of LJ Interiors. Leah spent over 12 years in a marketing career before she started her award winning staging and design company in Chaska MN. Her marketing expertise has proven invaluable in growing her following and building her company and she shares her best tips in this episode.
On March 15, 2022 I lost my husband to cancer and, in all honesty, I am heartbroken. I never realized how tough it would be and how profoundly everything would change. And in spite of this, I have a fierce resolve to choose life.....to find hope......to experience new things, to live in the moment and plan for the future.
We will all experience grief at some point in our life. It is part of the human experience. And although we can't deny the feelings that come up, we can choose how we move forward.
I hope that this episode inspires those of you who are struggling with loss, while creating a life and business that is meaningful to you!
In this episode I talk with Erin Bridgman about money management and mindset. We discuss the biggest limiting belief that stops women business owners from dealing with financial aspects of their business, the six personal and professional bank accounts you should have, P&L numbers that you should be familiar with and so much more.
Welcome to episode #79 of Home Stagers and Designers on Fire. In this episode I talk with Andress Eichstadt about how to use Instagram effectively to grow your Home Staging or Interior Design Business.
In this episode I talk with Dixie Willard about how Mydoma helps Home Stagers and Interior Designers streamline their systems and processes. Learn how this all-in-one business management tool helps you onboard clients, generate proposals and invoices, source and procure items and so much more.
When Interior Designers, Home Stagers and Professional Organizers want to automate and streamline their marketing, Kate the Socialite is their "go to Gal". Join Kate and I in this value packed episode as Kate dishes on best practices to create an effective marketing strategy that compels your ideal clients to want to work with you.
One of the things that creatives would rather not deal with is the financial aspect of the business. I often hear "but I am not a numbers person". Like it or not, knowing your numbers is imperative in order to make sure that you are being profitable in your business. In this episode I talk with Danielle Hayden of Kickstart Accounting and we discuss how knowing your numbers helps you make better business decisions.
In this episode I talk about how to leave a 9-5 job and start a staging and/or design business. You will get actionable step as as well as tips on how to reframe your mindset so that the transition is smooth and you can start creating a business that makes your heart sing.
In this episode I talk about how to strategically price your services with an empowered mindset. Pricing is such a hot topic and something that stagers and designers often struggle with. Whether you are new to the business or want to grow and scale, the prices that you set effect the way you feel about your business. They can help you feel great about your business or cause you to feel burnt out and resentful because you are working too much for too little. Pricing can be tricky and it is important that you do the work to define pricing that works for you and your market (with the emphasis on YOU!)
In this episode I talk with one of my coaching clients, Laurie Mattson of Rooms with Impact. Laurie is beautifully transparent about what she has learned about herself and her business. She shares golden nuggets of wisdom on gaining courage to raise prices, set better boundaries, gain the respect of Real Estate Agents and, most importantly, self respect while building her thriving staging and design business.
In this episode of Home Stagers and Designers on Fire, I interview one of my coaching clients. When Melpo and I started working together a year ago, she had only been in business for a few months. She wanted clarity around what to focus on , what types of jobs she should be going after and how to get those jobs. As we worked together a lot has changed. She has added design services to her menu, become way more confident about reaching out to Real Estate Agents, created a lead magnet, updated her website with new offerings and worked on her inner game (to much success). Learn about Melpo's journey here.
In this episode I share challenges that were going on in my personal life in 2021 and how I managed to separate my personal life from my business so that I would continue to grow. Many of us have personal stuff going on in the background and it can be tough so I hope this inspires you to "stay the course". I also talk about hope, setting goals for 2022 and the mindset that will get you there. And I challenge you to set a theme for the year. Let's make this your best year ever!
Wanna bring some "woo" into your systems and processes? In this episode I talk with Mary Williams, Chief Technology Therapist at Sensible Woo. Learn how to put more of you into your systems and processes so that they are tailor made to fit you like a worn pair of jeans.
In this episode I am delighted to talk with Kate Ahl of Simple Pin Media, a Pinterest management and marketing company. Pinterest is an often overlooked marketing asset and Kate discusses how to use this platform to build your staging or design business.
In this episode I discuss why Real Estate Agents need to work with Home Stagers in order to stay competitive and get those listings. This is true now more than ever. When stagers understand this on a deep level, they become more confident and can articulate their value more clearly.
In this episode I talk with Linda Holt of Linda Holt Creative. Linda is a certified color and interior decorating consultant with an extensive background in professional photography. Linda has put aside her heavy DSLR camera and now shoots exclusively with her iphone and Samsung. Today she uses her photographic eye and smartphone expertise to teach interior designers, stagers and creatives the tips, tricks and tools to get great photos, using your smartphone.
Get on the waitlist for her next class here (cart opens Nov. 26th and closes Nov. 30th , 2021) Smart Phone Photography for Interior Designers*
When you sign up for the waitlist you get a $50 discount code good for Black Friday only
- I am a proud affiliate
In this episode I would like to talk with you about how fear impacts success in our business (and life) and why it is so important to understand the fears that are not always conscious.
In this episode Michelle and I discuss why Michelle loves to be known as the "go to girl" and how her staging and design business has evolved since she began in 2007. You will learn how Michelle pivoted due to the pandemic, how she makes sure that she remains profitable and her "words of wisdom" for stagers beginning their business. Michelle also shares information on 2 niches she serves- Military and Senior moves.
In this episode Bridget and I discuss how to create multiple streams of income in your staging and decorating business so that you create depth and stay profitable no matter what outside circumstances are thrown your way (like a pandemic). Join us as we discuss how Bridget generates business in ways that you may or may not have thought of and how she enjoyed her best year ever!
In this episode I talk with Karen Yankovich about how Home Stagers and Designers can leverage Linked In to build their business. Karen is the CEO of Uplevel Media and an internationally recognized LI expert. A popular trainer and speaker, Karen's social media advice and contributions can be found on Social Media Examiner and the Huffington Post.
In this episode I interview Jan Poulain and Liz Larson of Perfectly Placed for You. They are not only best friends, they co -own a successful Massachusetts Staging company. Learn how they have built their business by honoring 2 huge values that they share-friendship and fun.
In this episode I talk with 2 seasoned Interior Designers about the benefits of going to High Point market and what to expect. If you are a designer or stager who has never been to "market" you will learn the benefits of going, what to bring and why joining a tour might be the best way to find your way around.
Are you struggling with what to say to Sellers and Real Estate Agents because you are in a "hot Seller's market"?
In this episode I share insights on how to "sell" your staging services in any Real Estate market.
The way that you position your services is more important than ever.
Learn what to say to Agents and Sellers so that they see the value of staging.
In this episode I talk with Adrienne Lord of Staged to Sell. Adrienne shares her experience of owning a Real Estate Brokerage that includes a full service staging component.
In this episode Aaron and Angela Bell of Smartphone Video Formula share the knowledge they have gained after spending years creating videos for their clients and learning all of the tricks of the trade.
In this episode I answer 3 questions that I often get from Home Stagers about getting business from Real Estate Agents.
In this episode I talk with Michelle Cortizo of Cortizo Interiors. Michelle and I explore intentionally creating a life and business that focuses on being more connected to what brings you joy and deeper meaning. We also discuss how Michelle built her Interior Design business by taking on large projects and fostering strong relationships.
In this episode I talk with Amie Stepkoski of A Step Above Design in Florida. Amy is a member of my Home Stagers on Fire Coaching Group and I have watched her grow from a struggling beginner stager to a stager who is growing her business by fine tuning her messaging and getting more and more repeat business from Real Estate Agents.
In this episode I talk with Elizabeth Polansky of the Styled Home about how she grew her interior decorating business into a full service staging and design business with a 10,000 square foot warehouse and retail store.
In this episode I talk with Beverly Ferguson of the Reflective Designer. Beverly shares her story on how she built her Interior Design business ,serving the high tech community in and around Boston. This episode is for any woman who thinks she can't create a purposeful life and business at any age, under any circumstances!
In this episode I discuss how to take action from a higher level of thinking in order to get better results in your business.
In this episode I talk with one of my fabulous coaching clients, Nancy Safran. Nancy came to me 5 years ago after being laid off from her position as an early childhood specialist. She was at a turning point and wanted to reinvent her previous career in Interior Design, but she was unsure where to begin. Nancy has worked with me both one on one and in my group coaching program and it has been great to watch the trajectory of her staging career. She now stages homes in Massachusetts and Rhode Island and gets 75% of her business from Real Estate Agents. The relationships that she has built with these agents is built on trust and mutual respect and Nancy loves building a career that allows ample time for personal fulfillment and her family.
In this episode I talk with Donel Beals. Donel is a designer and home stager on Cape Cod. Join us as we discuss how coaching has impacted Donel's business and life in very specific ways. Learn how we worked together on mindset and business strategies that have enabled Donel to grow her business in a way that allows her to put her family first while creating a business that she loves.
In this episode I talk with Bobby Tsui, founder of The Same Circle Method. Bobby coaches Interior Designers by helping them use social media in order to target and build relationships with their ideal clients. His unique approach focuses on "the right message" to "the right clients" sprinkled with a secret sauce called "humanity".
In this episode I talk with Helen Bartlett of Refined Interior Solutions. A multi award winning stager, Helen has been featured in the local newspaper, magazines and the HGTV show Bargain Mansions. Listen in as Helen takes us on a journey of how she singlehandedly built her thriving business from scratch.
In this episode I talk with Ryan Marsh of Onstage. As one of three partners in this multi state staging company, Ryan has been instrumental in the financial growth and digitized systems and processes that help this company run like a well oiled machine. If you are thinking of expanding your staging business this episode is pure gold!
We hear alot about taking actionable steps in order to create success. And while taking action is important, the inner game behind your actions is most important. In this episode I share why actionable steps are not enough and how your beliefs either empower you to create the results you want or they sabotage your efforts.
In this episode Nikki Rausch talks about her unique approach to selling and why it is important to sell authentically and from a place of connection and service as opposed to being manipulative and pushy. Nikki's "feel good" approach to sales will have you winning over ideal clients by magnetizing them to you. You will learn Nikki's strategies to look for Buying Signals as well as her Selling Staircase model that clearly articulates where the Buyer is in the process and how to lead them through to the close.
In this episode Pam and I discuss how she evolved from building a staging business on the coast of New Hampshire, to adding design jobs including commercial office redesigns and multi million dollar residential renovations. If you believe that variety is the "spice of life" you must listen to this fun interview.
In this episode I talk with my colleagues from the Design for Today Collaborative , Join Debbe Daley, Wendy Woloshchuk and I as we discuss how to optimize the experience for your clients from beginning to end and how to create clients for life!
In this episode I talk with Brigitte Van Tuijl. Listen to us talk about why it is so important for women to embolden themselves and go after what they want in spite of fears and limiting beliefs about what is possible for them.
In this episode I talk with Amber Griffiths. Amber is a brand strategist and we discuss how to build higher impact connections so that you increase profit and work on projects that bring you joy. Amber discusses brand persona, your Zone of Genius, how your brand strategy should paint the picture of what it might be to work with you and so much more!
In this episode we discuss racism and how it effects our staging sisters in life and in business. This episode is about listening to 2 courageous women as they reveal what the world looks like through their eyes. My hope is that we all ask ourselves-how can we do better? How can we be better? And how can we walk beside our staging sisters and let them know that we care?
In this episode Michele Williams will share her insights into a Profit First business methodology to leverage your money. Join us as we discuss strategies that you might implement in your business in order to be more profitable.
In this episode I am going to do a deep dive into why creating an Ideal Real Estate Client Avatar is an effective tool to help you create more compelling emails, blogs and Newsletters in order to attract those agents you would really like to work with.
In this episode Tony McDonnell and I will talk about how Home Stagers might approach Real Estate Agents, which agents to target, how to stand apart, the #1 misconception agents have about staging, what to do if agents don't get back to you and so much more!
Pricing strategies can be challenging for both new and seasoned stagers. Many stagers feel lost when it comes to setting prices that result in profitability. And let's face it, profitability is Queen, right? Join Caterine Lewis Brown and I as we discuss strategies that you might implement when setting and raising your prices.
Entrepreneurs are often tasked with navigating change. Since change is inevitable-whether it be due to the economy, personal events, the Real Estate market or coronavirus, it is important to know how to embrace change from the inside so that you are equipped to come through stronger, more resilient and more empowered than ever before. In this episode I will share mindset strategies that will help you do just that.
In this episode Jennie Norris and I discuss how she rebuilt her Home Staging Business when she moved from California to Colorado. Join us as Jennie shares marketing tips and business strategies that enabled her to grow a thriving home staging business from scratch.
In this episode I share insights on why it is more important than ever to build your following of ideal clients by understanding deeply who they are and conveying effectively who you are so that they choose you. People choose to work with people that they know,like and trust. Learn how you can differentiate yourself from the competition, rise above the noise and become the "go to" stager or designer in your area.
In this episode Judy Weber and I discuss how to build more engagement in order to create a thriving community of ideal clients.
Recently named among the "Top 100 People in Real Estate" for Coaching, Judy Weber has developed a reputation as a no-nonsense,tell-it-like-it-is, results-oriented business coach, with heart. A sought after key note trainer, award winning Real Estate Agent, former Philly trial lawyer, Judy is also the creator of the "She is Extraordinary" franchise.
Judy will be joining me as well as 4 other Industry leaders in the Business of Real Estate Retreat Intensive in Kissimmee , Florida in Feb. 2020. Learn more here: https://businessofrealestateretreat.com
In this episode I talk with you about visibility and why it is more important than ever to be strategic about your visibility plan so that your ideal clients choose you.
The internet has changed everything. It is easier now more than ever to target and speak to large numbers of your ideal clients This is both a blessing and a curse. It is also easier for your competition to do the same.
Don't get left behind!
I would also like to tell you about a special 1 on 1 90 minute session with me that I am offering called Amp Up Your Visibility where together we will:
- Define your ideal clients so that your marketing message is on point
- Strategize where you will find your ideal clients so that you leverage your time
- Do a deep dive into your visibility fears and work on ways to overcome those fears
- Work on getting in front of the camera
- Create a laser focused plan to be more visible in 2020
Specially priced at $197 for a limited amount of time. Sign up here : https://2019discoverysession.as.me/amp-up-your-visibility
In this episode I talk with Sarah Santacroce, Linked In specialist and heart centered businesswoman.
Join us as we discuss everything from the gentle business revolution to how to strategically use Linked In to grow your Interior Design and Home Staging Business
In this episode Debbe , Wendy and I discuss social media marketing, list building and networking. We also share information on our new Design for Today Collaborative.
The vacation rental industry platforms such as Airbnb, VRBO and Homeaway have millions of listings combined. With a vacation rental industry that is worth more than $100 billion, the opportunities for stagers and designers are higher than ever when it comes to making money from rental properties.
In this episode Jessica Duce shares her secrets on adding Vacation Rental Design to your menu of services.
In this episode I talk with Orlando Reyes about what you need to know about building or updating your website.
Join us as we discuss everything from domain names to hosting providers to optimizing SEO and how your website can be instrumental in building your email list and turning cold leads into warm leads.
In this episode I talk with Birgit Anich about Luxury Home Staging.
Join us and learn what it takes to position yourself as a luxury home staging specialist in your local market. We discuss what luxury clients expect from a home stager, how to stay competitive in this market, what aspirational staging is and how it sets you apart, what "look" luxury clients expect, why your website must speak to the luxury market in order to get those jobs, how pricing to stay profitable is different in the luxury market and what Birgit's 3 different luxury classifications are and how that determines how she stages (and so much more!)
In this episode Wendy Glaister shares her philosophy on delivering first class service to her design clients.
Join us as we talk about what Wendy does to "wow" her clients,make them feel special and treat them exceptionally well so that they feel incredibly valued and important.
In this episode Mark McDonough shares his strategies for leveraging Instagram to gain more exposure for your Interior Design or Staging business.
In this episode Debbe Daley, Wendy Woloshchuk and I discuss some of the things that may come up in your staging and/or design business that may prompt you to reconsider your processes and/or contracts so that you are both protected and profitable.
Between the 3 of us we have decades in the staging and/or design business and we have fine tuned our systems, contracts and processes so that our clients are clear on what to expect and we can sleep better at night knowing that we have addressed potential issues ahead of time.
In this episode Debbe Daley, Wendy Woloshchuk and I discuss some of the things that may come up in your staging and/or design business that may prompt you to reconsider your processes and/or contracts so that you are both protected and profitable.
Between the 3 of us we have decades in the staging and/or design business and we have fine tuned our systems, contracts and processes so that our clients are clear on what to expect and we can sleep better at night knowing that we have addressed potential issues ahead of time.
In this episode Veronica Solomon discusses how to be profitable in a changing design world. Join us as we discuss how Veronica, an incredibly talented and self-taught designer, stays profitable stays profitable by running her business her way.
In this episode LuAnn Nigara shares insights that she has learned from interviewing hundreds of Interior Designers and Home Stagers on her Well Designed Business podcast.
Join us as we talk about what makes these leaders in the design field so successful!
In this episode Bobbie McGrath shares her secrets to building a lucrative occupied staging business.
Join us as we talk about how this simple, low overhead model can be your secret weapon to creating more revenue-the easy way!
In this episode you will learn how to build your Home Staging Business by enlisting Real Estate Agents to use your consult services and promote you to their Sellers.
In this episode Laurie Mattson, Tamara Grant and Jennifer Dorsey discuss the benefits of Group Coaching.
Join us as we discuss how being in my group coaching program has impacted their business.
In this episode Dr. Nancy Zare enlightens us in why identifying and understanding different personality types helps us to build better relationships and "sell" our services more effectively.
In this episode Christina Rodriguez enlightens us on the principles of feng shui. Join us as we talk about how the "flow" of energy in your home effects money, success, romance and so much more.
And learn how you might use these concepts in staging or design jobs.
In this episode Michele Binette discusses her journey from a marketing career to an Interior Design Business.
Join us as Michelle shares her golden nuggets of wisdom on the path to build her career.
In this episode Claire Jefford and I will discuss how she markets her Interior Design Business.
Join us as we talk about how to become more compelling in your marketing by exploring what works for you.
In this episode Kate the Socialite and I will discuss how confidence impacts your marketing.
Join us as we talk about how to become more compelling in your marketing by overcoming fears and limiting beliefs and sharing your authentic voice.
Welcome to part 2 of Mindset Hacks for Selling Your Services. In this episode I will discuss ways that you can shift your mindset on "selling" so that you feel empowered, come from a place of service and communicate your value better. This is for you if the word "selling" " makes you want to run and hide. Part 1 is Episode #11.
In this episode you will learn how to shift the way that you think about sales so that you can get into the heads of your ideal clients and serve them up what they really want. You will also learn what to do when you are afraid and how clarity around who you are "selling to" is an important ingredient in the sales process.
In this episode Tori Toth discusses specifics about different video platforms.Whether your marketing and visibility strategy focuses on You Tube, Facebook, Instagram or Linked In, it is important to be intentional about how to use each of these platforms for optimal results. You will learn best practices for leveraging video in social media and so much more!
In this episode Debbe Daley gives us a glimpse into reno project management beginning with the initial consult.
She also discusses how starting with design packages helps set up better expectations with her clients and how she mitigates liability when overseeing contractors.
We also discuss a blinking red flag to look out for and how Debbe's new legal team is protecting her.
If you would like to start buying furniture and accessories for your home staging company, this episode is for you.
You will learn what to ask yourself before you start investing, what you will need in order to open up accounts, what home stagers should invest in, what inventory and financial management systems Michelle uses, how to price for furniture rental and so much more!
In this episode of Home Stagers and Designers on Fire, Nancy Tierney of Firecracker Communications shares tips on how to write effective copy that inspires your ideal clients to want to work with you. She also discusses how to differentiate yourself, actionable ways to find your authentic voice and how understanding great copy can actually help you sell your services better. If you would like to take your copy writing skills to a whole new level, hear it from my favorite copy writer.
In this episode of Home Stagers and Designers on Fire Anthea Click discusses her secrets for growing an incredible team and creating a company culture that works like a fine tuned machine. You will learn her 6 step hiring process as well as how she and her husband create a business culture that is both nurturing and productive.
In this session I will be talking with Sheilah MacSporan, co founder of DesignFiles, the edesign platform that helps designers and stagers build their business, leverage their time. streamline their process and reach more potential clients.
In this episode Wendy Woloshchuk discusses how she built a successful Interior Design business in rural Massachusetts. Learn how Wendy built her business by creating a posse of raving fans!
Don't forget to subscribe to our show!Massachusetts
In this episode Rachel Moriarty talks about how she monetizes celebrity status to build her design empire. Learn how Rachel built her design business to attract high quality design clients, brand ambassadorship, licensing agreements and even an HGTV segment.
In this session Darla Powell discusses how she uses Strategic Social Media Strategies to Build her Interior Design Business as well as the businesses of other designers.
Join us as we discuss what is working today in the social media playground and how you can leverage these platforms.
Welcome to the first episode of the Home Stagers and Designers on Fire podcast. In this episode I will be giving you information on what you can expect in upcoming episodes . If you are a home stager or designer this is for you! I will also give you some mindset hacks for growing your business. Now let's get fired up!!!