The Profitable Photographer: Recent Episodes
Luci Dumas
Do you have a dream?
A big, exciting and maybe a little scary dream to have a successful, profitable and creative photography business doing exactly what you love for wonderful, grateful clients? Or do you want to bring your business to the next level of fun and profit.? If so, then this Podcast is for you.
For over 36 years, I have made a great living as portrait and wedding business, Luci Dumas Fine Photography, with no other source of income. No rich husband or lottery winnings, through the ups and downs of the industry and economy.
Now as a business coach with Insight Training for Photographers, I love love love to support photographers who want to do the same. This podcast is full of practical business info, and insights gained from my years in business, plus interviews with amazing people. My desire is to help you along on your joyful journey to success, however that looks to you. Feel free to connect with me at www.lucidumascoaching.com to learn about my training options.
One of my favorite things about hosting this podcast is meeting photographers who remind me why I fell in love with portrait photography in the first place. My conversation with William Laurence Bell did exactly that. William has such a heart for serving people through his art, and I know you'll be inspired by the way he creates portraits that help people see themselves with greater confidence, purpose, and dignity.
About My Guest
William Laurence Bell is a portrait artist, educator, and speaker based in Memphis. He creates museum-quality commissioned portraits that blend fine art with identity and storytelling, helping people see themselves in a whole new light. William is a member of the Camera Craftsmen of America (which is a big big deal!) and the creator of the Mirror Method, where he teaches photographers how to create deeper client connections while building a more profitable business.
In This Episode We Talk About:
- Why serving people first creates both meaningful portraits and a thriving business.
- How building deeper relationships with clients leads to more profitable photography.
- The power of helping people see themselves with greater confidence and purpose.
- Finding the deeper “why” behind your photography and bringing more heart into your work.
One of my biggest takeaways from this conversation is that the more we truly connect with the people we photograph, the more meaningful our work becomes—and, interestingly enough, the more successful our businesses often become. Whether you photograph families, seniors, weddings, business owners, or even fine art, I hope this episode encourages you to dig a little deeper into why you do what you do and to let that purpose shine through every client experience.
Thanks so much for listening! If you enjoyed this episode, I'd be so grateful if you'd subscribe, leave a review, and share it with your photographer friends.
Download the PDF mentioned in the episode! https://williamlaurence.co/5principles
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
Welcome back to another fun and informative episode of The Profitable Photographer Podcast!
We are so excited to have fellow Photography Business Coach Heather Chesky here to spread her biz wisdom! Heather has some incredibly practical, tangible, and INSPIRING advice for you and your photography business, so now’s the time to listen up!
For Heather, it all started over 20 years ago in her high school photography class. While she has always kept photography close to her heart as a hobby, she was skeptical that it could be a “real job.” As a result, she spent far too long at a horrible “real job” (tale as old as time!), until one day, about 10 years ago, she was unexpectedly laid off. Luckily for her (and for us!), this catapulted her into her own successful photography business!
Inspired by the need to support her family and new 8-month-old baby, Heather not only replaced her income, but DOUBLED IT within her first year! Yahoo!! (Hey, her program is called “The Booked Photographer” for a reason!)
Now Heather’s business is still thriving, and she loves passing her knowledge on to other Photography Business Owners just like you! We are thrilled to have her here today to expand our business toolbelts with tips on attracting ideal clients with model calls and social media.
One of Heather’s top marketing tools? Model calls!
She shares how putting out a call for volunteer models can lead to long and bountiful client relationships.
When putting out a call always, always, always:
- BE SPECIFIC about the ideal client you are trying to attract
- Be authentic
- Have them fill out a questionnaire
- Get their credit card on file!
Want to know why? LISTEN TO THE EPISODE, SILLY!
Seriously, you don’t want to miss it.
Connect with Heather at:
- heather@heatherchesky.com
- https://www.thebookedphotographer.com/
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
I love meeting people who are super successful in a field I have not tried myself. In this case, the specialty is high end Real Estate Photography and my guest, Jonathan Lee, is a professional photographer, educator, and retired Navy instructor based in Northeast Florida.
He's a Certified Professional Photographer, PPA Master Craftsman, PPA Councilor, and a three-time Imaging USA speaker. Through JW Lee Media, Jonathan has built a thriving real estate and commercial photography business while helping photographers create businesses that are just as strong as their photography.
I had so much fun talking with Jonathan. He has this wonderful way of making complicated things feel simple and practical. We covered everything from building a successful real estate photography business to using AI wisely, creating systems that save time, and why professionalism can be one of the biggest keys to long-term success. If you've ever wondered how some photographers seem to have clients who keep coming back, Jonathan shares exactly what makes the difference.
In This Episode
- Why being easy to work with is a huge business advantage.
- The secrets behind a successful real estate photography business.
- Simple ways AI can help you work smarter—not replace your creativity.
- How great systems lead to happier clients and more referrals.
Connect with Jonathan
- Website: https://jwleemedia.com/
- Email: jon@jwleemedia.com
Special Offer: Use code JWLEE at Giraffe360 for 10% off your first 3 months.
I hope this conversation inspires you to think beyond just making great images. When you combine talent with professionalism, consistency, and a willingness to keep learning, you're building more than a photography business—you're building a career that lasts.
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
I had so much fun talking with Javon Longieliere. From the moment we started, it felt like I was chatting with an old friend. We laughed, shared stories from our careers, and explored something I'm passionate about—creating photography experiences that are just as meaningful as the finished portraits. Javon reminded me that our greatest gift as photographers isn't just taking beautiful pictures; it's helping people feel seen, comfortable, and connected. Those are the moments that become family legacies. We also talked about how building genuine relationships with our clients not only changes their experience but also creates a more rewarding and profitable business.
In This Episode
- Creating unforgettable client experiences
- Building trust through connection
- Capturing genuine emotion
- Why in-person reveals matter
- Creating photographs that become family legacies
About My Guest
Javon Longieliere is an award-winning portrait photographer from Valdosta, Georgia, and a Master Photographer, Master Wedding Photographer, Photographic Craftsman, and Certified Professional Photographer (CPP). He is known for creating meaningful client experiences that result in authentic, story-filled portraits and lasting relationships.
Connect with Javon
Website: https://www.longieliere.com
Free Gift: Getting Started with the Santa Experience
https://www.longieliere.com/luci
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
This conversation with Zoe Martin touched my heart in such a deep way. Zoe is the founder of Moments by Zoe Martin, where she creates luxury legacy storytelling experiences that preserve not just faces, but voices, stories, and emotional inheritance for generations to come.
After losing her sister to breast cancer, Zoe was inspired to turn her grief into something meaningful—helping families capture the people and stories they never want to lose. This episode is a beautiful reminder that legacy isn’t just about what we leave behind… It’s about what we share right now.
In this episode, we talk about:
- How Zoe combines family portraits, video storytelling, and oral histories to create lasting family treasures
- Why recording voices, stories, and everyday moments can be even more powerful than photographs alone
- The importance of multi-generational portraits and preserving emotional inheritance before it’s too late
- How Zoe has built a meaningful business through nonprofit partnerships, senior communities, and legacy experiences
This one really made me think about my own family memories—the voices, the laughter, the stories I’m so grateful I still have. It’s such a good reminder that documenting our lives isn’t something to put off for “someday.”
Because someday has a way of showing up faster than we think.
Zoe is offering a special gift to my listeners…The Emotional Inheritance Starter Kit
https://www.thezoemartin.com/starter-kit-emotional-inheritance
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
Some people come into your lives and change everything. Today's episode is a conversation with one of the most inspiring and magnetic people I have been lucky enough to know. She was my coach, mentor, friend, guest, and client. She passed away last week, and I hope that revisiting this conversation will inspire you as much as she inspired everyone who knew her.
About this interview...
I think it’s safe to say that at some point we’ve all felt a little bit stuck…in our comfort zones, in our photography businesses, and in our lives. I know that I have. The person that helped me get over that “stuck” feeling? This week’s The Profitable Photographer Podcast guest and my long-time coach and friend, Ursula Mentjes. I couldn’t be more excited for you to meet her!
Ursula is a leading expert on success and business growth and a USA Today bestselling author of UpLevel NOW. She is a business strategist and coach who works with entrepreneurs ( like me!) to double their monthly revenue in as little as 30 days while working less. Ursula is also a keynote speaker and certified as an NLP (Neuro Linguistic Programming) Coach through the NLP Institute of California. She specializes in helping her clients release the limiting beliefs and blocks that hold them back from their greatest success.
As self-employed business owners, it’s easy to stay stuck in our comfort zone. But staying where we are will never allow us to reach the goals we truly desire. Today, Ursula is here to teach us how to break through to the next level and get unstuck!
Listen in as the life-changing, entertaining Ursula shares with us:
· How to change limiting beliefs
· Steps to double your sales
· How to get unstuck and leave your comfort zone
Ursula’s final takeaway for us? It’s not too late to build the business of your dreams.
If you want to learn more from Ursula, you can still find her books and podcast on her website
- Website: https://www.ursulainc.co/
- YouTube: https://www.youtube.com/user/MySalesCoachNow
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
Sooooo….I have often called The Baby Whisperer OR Every Kids’ Aunt Luci. I happen to be and an award-winning Master Craftsman photographer, but my favorite award (or reward) is capturing the delight a child brings in a photograph and sharing with my clients
After 10 years photographing weddings, I pivoted to my first love, children. For the next 20 plus years I photographed newborns, toddlers, children and families. People would comment about how patient I am and yes, it is true. But I also have learned and invented many many ways to make photographing them easy and fun. Ways to bring out natural expressions and poses. Ways to plan a session for the most success.
And I am sharing not just 10 tips and tricks, but the different stages of childhood and the 8 basic needs and how to address them to get the most out of our time with the wee ones.
In this episode, I share:
- My 10 hot tips for photographing children with more ease and confidence
- How to adapt your approach for newborns, toddlers, preschoolers, and teens
- Creative ways to connect with little ones (without relying on bribery)
- The importance of reading the room — and meeting children where they are
- Why your own energy, preparation, and mindset are just as important as your camera settings
Whether you’re brand new to photographing children or have been doing it for years, this episode is packed with practical advice, mindset shifts, and tried-and-true techniques to help you create portraits families will treasure forever.
Thanks for listening, and if you found this helpful, I’d love for you to subscribe and share it with your photography friends.
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
What a fun conversation I had with my friend Rachel Sorbet! Rachel specializes in branding and executive portraits for businesswomen, and she shared so many gems about creating a successful photography business that feels authentic and rewarding.
I have watched her go from “imposter syndrome” to a super-successful Boss Babe (aka a very successful photographer) in just 8 years.
We chatted about the power of positive thinking and believing that if you have a dream, you really can build it. Rachel shares how she attracts clients, revealing that most of her bookings come from Google Ads, combined with consistently showing up through networking and social media.
We also dive into one of my favorite topics—building relationships. Rachel explains her strategy for creating "channel partners," businesses that actively support and refer one another. She shares how simple connections, clear expectations, and genuine relationships over coffee can grow into a steady stream of ideal clients.
In this episode, you'll hear about:
- The power of mindset and believing in your dreams.
- How Rachel gets 90% of her branding clients through Google Ads.
- The difference between referral partners and channel partners.
- How to recognize the super-networkers who can help grow your business.
- Why authentic relationships are still one of the best marketing strategies.
I hope you enjoy this conversation as much as I did. Thanks so much for listening and for sharing The Profitable Photographer with your photography friends!
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
My conversation with family photographer and business coach Jill C. Smith is a deep dive into pricing, marketing, client experience, and building a photography business that fits your life.
If you know me at all, you know how I am always on my soapbox about selling printed wall art and albums. So you might be surprised by our conversation about why Jill is a huge fan of selling digital files only. She opened my eyes to the reality that this can be highly profitable when done correctly. And she helped me understand why it is perfect for some people as long as it is financially rewarding and fits their lifestyle.
About My Guest
Jill went from teaching English to refugees to creating a successful photography business in New York's Catskills 12 years ago. Her style is a blend of lifestyle and documentary - focusing on all things warm, honest, and connected. Jill is also a coach and mentor to other photographers, with her main areas of focus being on pricing, marketing, and client experience
And she hosts The Business Focused Photographer podcast. Be sure to listen for the episode where I am her guest.
In This Episode, we explore
- The difference between lifestyle and documentary photography
- Why pricing is often a mindset challenge
- Creative ways to market your photography business
- How to identify and attract your ideal clients
Free Gift
Get Jill's profitability worksheet at: TheBusinessFocusedPhotographer.com/profitable
Thanks for subscribing and sharing my podcast and YouTube channel with your photo friends!
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
This episode is such an encouraging conversation about photography, money, and building a life that actually feels good. I sat down with photographer and business coach Mycah Bain to talk about financial freedom, mindset shifts, creating wealth without guilt, and why getting support in your business can completely change your life.
Mycah shares how she grew her photography business into a multi-six-figure studio with a team of 10 women, all while creating more freedom, more peace, and more opportunity for herself and others. We also dive into money blocks, gratitude, investing, retirement, generosity, and the importance of women feeling empowered to build real wealth.
This conversation felt equal parts practical, inspiring, and deeply honest.
In This Episode
- Why women deserve to build wealth and financial freedom
- The mindset shifts that helped Mycah grow her business
- How hiring help creates more peace, energy, and profit
- Money blocks photographers often struggle with
- Gratitude practices that can change your relationship with money
- Simple ways to start planning for long-term financial freedom
- Why generosity and wealth can beautifully coexist
Free Gift
Mycah created a free money mindset resource for photographers:
mycahbain.com/money
She’s also offering complimentary one-on-one chats for a limited number of listeners. Email her and mention Luci. hello@mycahbain.com
Memorable Takeaway
“One moment of gratitude can completely shift your relationship with money.”
This episode is a beautiful reminder that money doesn’t have to feel scary, selfish, or overwhelming. It can be a tool for freedom, generosity, creativity, and building the life you truly want.
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
Have you ever donated a photo session to a charity event… and wondered if it was actually worth it?
If you want to know how to get booked solid without competing in the online world, you will want to listen and take notes. Today, I’m sharing how I used charity auctions and giveaways to attract ideal clients who invest well and helped my photography business thrive—without discounting my value or feeling salesy. All while supporting causes I truly care about.
Back during the 2009–2010 recession, this approach helped me stay visible, attract ideal clients, and generate thousands of dollars in business. I’m breaking down exactly what worked, what didn’t, and how to make charity marketing feel intentional instead of exhausting.
This episode is full of practical ideas, mindset shifts, and little details that can make a huge difference if you want charity events to actually support your business instead of draining it.
In This Episode
• How I used charity events to attract ideal portrait clients
• Why the right event matters more than doing lots of events
• My strategy for gift certificates, refundable deposits, and pre-qualifying clients
• Simple display ideas that make your booth or auction table look high-end
• Why every charity client deserves the same amazing experience as a full-paying client
A Few Big Takeaways
• Charity marketing works best when your ideal clients are already attending the event
• A beautiful presentation and strong branding matter more than giving away “more stuff”
• Sometimes one great charity partnership is worth more than ten random events
• The goal isn’t just exposure — it’s connection, trust, and creating future clients
Memorable Reminder
Supporting a cause and building a profitable business do not have to be opposites. When done thoughtfully, charity events can create genuine relationships, beautiful experiences, and real income for your business at the same time.
If this episode sparks ideas for you, I’d love to hear about it.
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
In this episode of The Profitable Photographer, I had such a delightful conversation with Karen Wood about the art and business of newborn photography….and the business of photography for any specialty.
Karen Wood is an award-winning newborn photographer, educator, and speaker based in Dallas. She has photographed everything from sports and weddings to family portraits, but her passion today is newborn and maternity photography. Karen is also an associate with the Professional Newborn Photographers International and loves helping photographers improve their technical skills, safety practices, and client experience.
What I especially appreciated was Karen’s calm, thoughtful approach. She has such a deep understanding of both the technical side of photography and the emotional side of serving families. Her wisdom around creating custom sessions and learning to truly “see” light was incredibly inspiring.
In This Episode
• How to safely soothe and pose newborns during sessions
• Why custom, personalized experiences lead to higher sales
• Common lighting mistakes photographers make (and how to fix them)
• Why continuing education can dramatically improve your photography business
Connect with Karen
https://www.karen-laine.com/for-photographers
Karen’s Free Gift
Karen generously offered a complimentary 15-minute image critique/coaching session for a limited number of photographers. Just reach out to her through her website
Memorable Takeaway
Karen reminded us that success in photography often comes from slowing down, mastering the fundamentals, and creating a personalized experience that clients truly value. Whether you photograph newborns or any kind of portrait, learning to connect with people and refine your craft is what helps you stand out.
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
I had such a great conversation with Marcin Rafalowicz in this episode of The Profitable Photographer. He’s incredibly smart, thoughtful, and inspiring, and we talked about so much more than photography.
We dove into mindset shifts, perfectionism, confidence, AI, automation, networking, and what it really takes to build a profitable business without trying to do everything alone.
One of my favorite takeaways:
“Perfectionism keeps photographers stuck. Progress and consistency are what actually build businesses.”
In This Episode:
• Letting go of perfectionism
• Using AI and automation to save time
• Why mindset matters in business growth
• The power of networking and relationships
• Learning through failure instead of fearing it
About Marcin Rafalowicz
Marcin is a photographer, branding specialist, and business coach with 17 years of experience in weddings, portraits, fashion, and corporate photography. His work has appeared in publications including Vogue and Cosmopolitan through collaborative editorial projects. Today, he helps photographers build profitable businesses through mindset coaching, branding, marketing, automation, and AI systems.
Connect with Marcin
• ProImageAcademy.com/start
Special Free Gift
Marcin is offering listeners a free business scoreboard assessment at ProImageAcademy.com/start to help photographers identify their strengths, biggest bottlenecks, and areas for growth.
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
On The Profitable Photographer with Luci Dumas, I’m joined by the wonderful Kimberly Olker for a conversation about pivoting, community, creativity, and building a photography business that can evolve with you over time.
Kimberly has been a professional photographer for more than 20 years, specializing in Bar and Bat Mitzvahs, weddings, and portraiture. She’s also a Master Photographer, Photographic Craftsman, educator, and recent winner of the top landscape image award at Imaging USA’s International Photographic Competition.
We talk about:
• What photographers need to know about photographing Bar and Bat Mitzvahs
• Why community and referrals are everything in this niche
• How Kimberly pivoted during the pandemic to continue serving families
• Transitioning into fine art and landscape photography later in your career
• Financial wisdom for photographers planning long-term success
• Why creativity and adaptability matter so much as entrepreneurs
Kimberly also shares beautiful insights about mentorship, service, and creating a business that supports both your life and your joy.
One of my favorite takeaways from this episode:
“Look for something beautiful… and even better, create it.”
If you’ve ever wondered about photographing Bar Mitzvahs, transitioning into a new genre, or creating a business that gives you more freedom over time, this episode is full of wisdom and heart.
You can find Kimberly at Olker Photography and learn more about her teaching, mentoring, and photography work there.
And as always, I’d love for you to subscribe on YouTube or your favorite podcast platform, leave a review, and connect with me at Luci Dumas Coaching.
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
In this solo episode, I’m talking about something so many photographers and creatives struggle with: learning to separate our work from our worth.
It’s easy to believe that if clients love our images, we are lovable… and if they don’t book, buy, or question our pricing, somehow we’re not enough.
The truth is: your value is inherent.
It is not determined by sales, praise, bookings, or outside validation.
In this episode, I share personal stories—from selling bouquets made from my neighbors’ flowers as a kid (oops!) to my journey as a recovering perfectionist—and how those experiences shaped my need for approval.
We cover:
• Why photographers confuse their product with their identity
• The 4 kinds of potential clients—and why “no” isn’t personal
• How fear of criticism holds us back
• How to learn from mistakes without spiraling
• Why growth matters more than perfection
This episode is a reminder that you are worthy and valuable—whether someone books you or not.
As always, I’m cheering you on.
Connect with me at LuciDumasCoaching.com or book a free 20-minute chat if this speaks to your heart.
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
I was really excited for this conversation with Jamar Jones—and it did not disappoint. He’s the real deal when it comes to branding, mindset, and building a business that actually grows.
He was a featured speaker at PPA’s Imaging Expo this year and got rave reviews. Author of the book Change Your Circle, Change Your Life AND host of The Foureva Podcast.
In this rich conversation, Jamar shares how he went from music to photography and videography, and then into business advisory. This journey included opening for TI, Snoop Dogg, and Keyshia Cole as a hip-hop artist. Then created a thriving photography business. and a company called Foureva Media, where he is a branding/business advisor for clients such as Marcus Lemonis and Red Bull.
We talk a lot about something I know so many of us struggle with—how to grow when we feel stuck. His answer? Change your circle. Not by abandoning people, but by expanding into spaces where you’re challenged, supported, and inspired. By networking is ways that work with people who can support you and that you support in return.
We also get into the balance of Mindset and Action (he says it’s 50/50), how to introduce yourself in a way that makes people lean in, and why soft skills might matter even more than your technical skills.
A few things we cover:
• A better way to network (and actually connect)
• Why mindset + action both matter
• Building referral relationships that last
And I love this question he shared for networking: “What exciting things are you working on right now?”
So much better than “What do you do?”
If you’ve ever felt stuck or like you’re doing all the things but not getting where you want to go, this episode will give you a fresh perspective.
You can find Jamar at Forever Media and check out his book Change Your Circle, Change Your Life.
He has a gift for you too…a Wiki Audit https://forms.gle/u38m7S6RXmkWCAdX8
And as always, I would love for you to subscribe, comment, and check out my lucidumascoaching.com website
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
I was so jazzed to have a conversation with Ashley Lowder, a boutique newborn and maternity photographer and educator in Huntsville, Alabama. It was fantastic! She shares how she built a highly profitable business by focusing on exceptional client experience, not just taking pictures.
Ashley walks us through her concierge-style approach—from the first phone call to visiting clients in their homes, helping with wardrobe, and even installing artwork on their walls. It’s all about creating something meaningful and stress-free for her clients.
We also talk about newborn photography—lighting, wrapping, and the importance of safety—as well as staying calm and confident during sessions.
In this episode, we cover:
• Creating a high-touch, boutique photography experience
• Why in-home consultations build connection and sales
• Simple lighting tips for newborns
• Wrapping basics and newborn safety
• Separating your work from your worth
One of my favorite reminders: just because a session feels challenging doesn’t mean you’re doing something wrong.
You can connect with Ashley here:
AshleyLowderPhotography.com
Instagram: @alphuntsville/
I hope you know that I’m always cheering you on as you build a photography business that is both profitable and meaningful!
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
Chris Wooley, M.Photog., Cr., CPP, F-PPW—also known as The Photo Professor—is one of those people who makes you think differently in the best way. He’s a photographer, educator, and President-Elect of the American Society of Photographers, and he’s built his career around helping photographers make smarter, more intentional decisions.
And honestly… that’s what this whole conversation is about.
We talked about how every part of our work—lighting, lens choice, pricing, sales—is really just a series of decisions. And when we make better ones (with purpose instead of guessing), everything improves: our photos, our client experience, and yes… our income.
I especially loved how Chris simplifies the sales process. Instead of reinventing the wheel every time, he encourages creating a system that builds trust and guides clients naturally. No pressure, no awkwardness—just clarity and confidence. We also dive into pricing in a way that actually makes sense (what do you need, and how do you align that with your clients?).
And if you’ve ever struggled with selling wall art—this part alone is worth the listen. The way we present our work matters more than we think.
In This Episode:
• Why better decisions (not more effort) are the key to better photos and a stronger business
• How to simplify your sales process so it feels natural, not pushy
• A smarter approach to pricing that supports both you and your clients
• Why presentation—especially with wall art—can completely change your sales
This one is such a good reminder: you don’t need to do more… you just need to decide better.
And he has a $50 discount on his amazing new sales In Person Sales program IPS Viewer Lite at www.cwooley.com/profitable Use the code Profit50
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
In this solo episode, I explore the heart of photography—light. Inspired by the idea that “lighting is the love language of photography,” I delved into my passion and knowledge of light and lighting…and shared how light has the power to transform ordinary moments into something emotional, artistic, and truly unforgettable. This isn’t just about technique—it’s about learning to see light, shape it, and use it with intention.
Luci also breaks down how light and shadow work together to create depth, dimension, and mystery—because without shadow, everything feels flat. When you begin to understand both, your images become more expressive, more meaningful, and more impactful.
She also connects this to business: when your work feels more emotional and intentional, clients stop comparing prices—and start choosing you for your vision.
In This Episode:
- Why light and shadow are essential for creating depth, mood, and storytelling
- How mastering light elevates your work creatively—and helps you become more profitable
- The power of light direction (front, side, back) and how it shapes every portrait
- Easy, practical exercises to train your eye—using windows, your hand, or simple tools at home
This episode is both inspiring and practical—a reminder to slow down, observe, and play with light. Because when you truly understand it, your photography becomes something people don’t just see… they feel.
By the way, there is a free ebook available on my website www.lucidumascoaching.com
and a video of this podcast episode on WWW.YOUTUBE.COM/@PROFITABLEPHOTOGRAPHER
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
I LOVED this episode of The Profitable Photographer with Suzanne Luttig, and I have to say—this conversation completely shifted the way I think about real estate photography.
It was so popular in 2023, I decided to give it a “reboot.”
What I love most about Suzanne’s journey is how intentional she was from the very beginning. When she decided to become a photographer, she didn’t just “wing it.” She went all in—education, mentorship, learning both the craft and the business side. It’s such a powerful reminder that growth doesn’t happen by accident… it happens when we commit to learning, practicing, and showing up again and again.
We also talk about why real estate photography can be an incredible niche—especially for photographers who are a little further along in life and looking for something sustainable, creative, and profitable. Suzanne shares how this path opened doors for her in a way that felt aligned and energizing.
And honestly? She made it sound like so much more fun than most of us imagine. From chasing beautiful light to composing interiors with intention, there’s a level of artistry here that might surprise you.
She would love for you to friend her on Facebook, look up her website, and ask her more questions about Real Estate Photography at timelessnebraska.com or https://www.facebook.com/TimelessNebraskaMedia/
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
This episode felt like such a full-circle moment for me. I’m talking with my former photography mentee, Cortnie Davis, who has grown from an 18-year-old wedding photographer into a thoughtful consultant helping creative entrepreneurs build calmer, more sustainable businesses.
Cortnie began her career behind the camera and later added floristry to her creative life. Today she works at the intersection of creativity, systems, and sales, helping wedding professionals and other service-based creatives turn all that invisible behind-the-scenes work into intentional systems that actually support their businesses.
With a background in hospitality and years of client-facing experience, Cortnie believes strong processes should feel human and supportive — not rigid or overwhelming. She’s equal parts people-obsessed and spreadsheet-loving, and her work focuses on helping creatives build workflows that allow their artistry to thrive.
In our conversation, we also reminisce about her early photography days and the moment at a conference when a little encouragement helped her keep going. Hearing how that stayed with her all these years truly touched my heart.
We also talk about the powerful mindset shift from scarcity to service, and why documenting your workflows and using tools like HoneyBook and ShootProof can make running a photography business so much easier.
In this episode
• The moment of encouragement that helped Cortnie stay in photography
• Why a service mindset can calm anxiety and make selling feel natural
• How documenting your workflows can completely change your business
• The importance of personal touches in client communication
• Systems and tools that free creatives to focus on what they love
A thoughtful, honest conversation about creativity, burnout, service, and building a photography business that feels calmer, clearer, and more profitable — without losing the human touch.
To connect with Cortnie hello@cortniedee.com
cortniedee.com
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
You will love this wonderful conversation with my Canadian friend Cristina Sacco — a photographer who has built a thriving career for more than 20 years by staying curious, saying yes to opportunities, and bringing heart into everything she photographs.
Cristina is the founder of Boy Girl Photography, where she photographs newborns and families, and Stetati Media, where she works with corporate and medical clients on larger commercial projects. We talk about how her journey evolved from photographing babies to producing commercial shoots, and how being open to new opportunities helped her grow her skills and confidence.
Her career has unfolded in surprising ways by just saying yes to requests for jobs outside of her main focus. This led her to create a brand new aspect to her business as a commercial photographer while still having her portrait photography specialty.
One of the most powerful parts of our conversation is how giving back through nonprofit work opened unexpected doors in her career. Cristina has volunteered her photography for several charities, including projects supporting breast cancer survivors and the organization Cameras for Girls, where she now serves on the board.
She also shares why photographers should stop comparing themselves to others and instead focus on creating meaningful work and a genuine connection with their clients.
In this episode, we discuss:
• How she built two photography businesses
• Why volunteering with your photography can open unexpected doors
• The power of connection when photographing people
• How saying yes to opportunities can expand your career
Cristina’s story is a beautiful reminder that when we follow our passions and stay open to new experiences, our photography careers can grow in ways we never expected.
Connect with Her:
Boy Girl Photography – https://boygirlphotography.com
Stetati Media – https://stetatimedia.com/
If you'd like support building a photography business that truly works for you, you can schedule a complimentary 20-minute chat at:
lucidumascoaching.com
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
I had the absolute joy of talking with my friend, Valerie Tabor Smith — one of the most published children’s photographers in the world and a pro at art licensing.
Valerie’s career is fascinating. She began in wedding photography, discovered her love for babies and children, and eventually built an international licensing business with her images appearing on greeting cards, calendars, and products around the globe. Her work has even been displayed at EPCOT, and she received the prestigious Steuben Trophy from Kodak.
But what I love most about this conversation isn’t just the accolades — it’s Valerie’s honesty about reinvention, rejection, persistence, and staying true to your creative heart.
We talk about how she moved from black and white hand-tinted portraits into color work, how a calendar company first “discovered” her images, and what photographers today can learn about breaking into commercial and licensing markets.
Valerie shared so much, including
• How she broke into art licensing (and handled rejection)
• The evolving world of greeting cards, calendars, and product design
• Why following your passion is still the smartest business strategy
We also talk about balancing creativity with family life, how the industry has shifted for women photographers, and the incredible opportunities that still exist in commercial photography for those willing to pursue them.
This episode is part inspiration, part history lesson, and part encouragement to trust your artistic voice.
And as always, I’m cheering you on as you build a business that is not only profitable… but deeply aligned with who you are.
To connect with her valeriesviews1@gmail.com
https://www.valerietaborsmith.com/
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
I can hardly believe this is episode 350. What a gift this podcast has been — listened to in over 110 countries — and I’m so grateful you’re here.
In this solo episode, I’m diving into one of my favorite topics: posing people in a way that captures not just how they look… but who they are.
Because for me, portrait photography has never been about perfection. It’s about revealing that inner light. The story. The soul. And yes — we can absolutely use technique to help that happen.
I share practical, real-world posing tips you can use immediately, whether you’re photographing one person, a couple, or a full family.
In this episode, I cover:
• Why I love using a tripod (hint: connection improves instantly)
• How authentic expressions come from the eyes — and why “cheese” doesn’t work
• My go-to lens choices and why 100mm is magic for portraits
• Simple posing foundations like C-curves, S-curves, and the “Hollywood Walk” for families
We talk about flattering body positioning, soft language that guides instead of commands, and how to analyze faces so you can pose people intentionally instead of guessing.
If you’ve ever felt unsure directing clients, this episode will give you a simple structure and more confidence behind the camera.
And if you’d like more support, I’d love to connect. Subscribe on YouTube for more tips, or reach out for a complimentary 20-minute chat. I’m here to help you thrive — not just creatively, but profitably too.
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
Okay, I need to strongly suggest going to my guest’s website thewaysofthedog.com to see her amazing photography.
Jen Hillenga is creating some of the most beautiful, soulful pet photography in New York City, and I’m completely obsessed with her work. And she shares how she has created both wonderful images and a highly profitable business.
Jen is a world-renowned portrait photographer, designer, and photography educator with over 25 years of experience. She’s a PPA Master Craftsman and longtime WPPI print judge who reinvented her career into a wildly successful pet photography business built around joy, simplicity, and dogs.
In this episode, we talk about pivoting your career, building a profitable business model, and designing a photography life that actually feels good.
We cover:
- How Jen built a pet photography brand in NYC
- Reinventing yourself at any stage of your career
- Pricing, value, and knowing your numbers
- Photographing dogs in a way that captures feeling
Part inspiration, part business strategy, and a whole lot of dog love. Perfect if you’re craving a fresh direction in your photography.
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
You are going to LOVE “The Queen of Sassy”, Marisa Balletti-Lavoie — A PPA Master Photographer, branding coach, and evangelist for finding your own voice and style. We have a really fun and honest conversation about confidence, and how to show up as your unique self in business.
Marisa shares her journey from retail and retouching to photography and coaching, and how she learned to stop playing small and start leaning into her real personality. We talk about what it actually means to be “sassy” (hint: it’s confidence, not attitude), why women are often told to tone it down, and how that mindset shows up in our branding.
It’s a mix of laughs, real talk, and practical ideas you can use right away.
In this episode, we cover:
- How to uncover your true brand words (and ditch the generic ones)
- Using vision boards and identity mapping to clarify your message
- Why Google reviews might be your most powerful marketing tool
If you’ve ever felt like you needed to shrink, soften, or filter yourself to fit in, this episode is your reminder that your personality is the brand — and that’s exactly what the right clients are looking for.
Get in touch with her at marisa@sassymouth.net
Sassy Mouth on Facebook
@sassymouthphoto on Instagram
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
This episode is all about Color…the science, emotional responses, and even how to use it in our art and in branding.
I had the most interesting chat with J. Nichole Smith — or Nic — about why color affects how people feel about your work, why it matters more than you think, and how leaning into joy and self-expression can make your brand stronger.
Nic knows her stuff. As a marketing insider, color psychology expert, and former photographer who’s spent over 20 years helping creative entrepreneurs understand how color shapes emotion, connection, and the way people experience their brands. She’s brilliant, grounded, and brings so much heart to everything she teaches.
You are going to learn about…
- How color psychology influences trust and buying decisions
- Why photographers shouldn’t play it safe with their brand
- Finding a visual style that feels like you
- Thoughts about Pantone’s color of the year and why is controversial and a disappointment
Nic is also the host of the Joy First Podcast, where she shares conversations about purpose, creativity, and building a life and business that actually feel good.
Connect with Nic:
- Website & community: Joyfirstworld.com
- Podcast: Joy First
- Color personality quiz: go.jnicholesmith.com/quiz
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
I’m so excited to share an episode with you I wish I could have listened to her during my 12 year wedding business.
I sat down with the incredibly talented Alicia Parks to talk about something we don’t discuss nearly enough in photography: how to stay calm, energized, and grounded on high-pressure wedding days.
Alicia made the leap from corporate America into photography, and she’s built an amazing career by pairing beautiful work with a strong mindset and wellness practices. She is one of those people who brings a calm, steady energy into every room — and every wedding day.
Alicia is a California-based wedding photographer whose work has been featured in California Wedding Day and Vogue. She was also named Northern California’s Best Wedding Photographer by California Wedding Day Magazine, and she just landed her very first magazine cover, which hits Barnes & Noble this spring (and yes, she still blushes when she says it out loud).
She’s also a certified yoga instructor, which shows up in the way she approaches both life and photography.
She shares a six simple habits she swears by on the wedding day to show up relaxed and ready, including showing up early — give yourself time to decompress, hydrating all day, and a stretching routine after the event.
In this episode, we go deep into:
• How Alicia stays calm and focused during long, intense wedding days
• Why mindset and body care matter just as much as gear and technique
• How yoga and mindfulness have changed the way she shows up for clients
• Simple ways to help your couples feel relaxed and supported
If you shoot weddings or portraits or any other type of photography that takes energy and focus, I.E. want a career that feels good as well as successful, I think you’re going to love this conversation.
Connect with Alicia at Info@aliciaparksphotography.com
www.aliciaparksphotography.com
and snag her free gift here…a wellness program for wedding professionals. https://wispy-fire-22181.myflodesk.com/m1huiqb3jt
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
This is such an important question I get all the time….When do I tell people my pricing — and how much should I say?
If you’ve ever felt awkward, pressured, or unsure when someone asks, “How much do you charge?”, you’re not alone. So I decided to share a lot of my thoughts and strategies with you in this solo episode.
I talk about why leading with price too soon can cost you wonderful clients, how your business model should guide your pricing strategy, and how to talk about money with more confidence and ease.
I walk through how I personally handle pricing on the phone and by email, why I don’t list my prices publicly, and how I invite clients into an experience instead of a simple transaction. I also share a simple way to think about pricing based on your income goals and the kind of clients you want to serve.
Along the way, I share a favorite analogy, a mindset shift around value, and why stretching a client’s budget — when done thoughtfully and with integrity — can actually help them love what they purchase even more.
Listen for:
- Why answering pricing questions too early can lose great clients
- When it does (and doesn’t) make sense to put pricing on your website
- A simple script for confident, comfortable pricing conversations
- How to think about pricing based on your goals and business model
If pricing feels confusing or uncomfortable, I hope this episode helps you see there’s no single “right” answer — just the right strategy for your business.
And remember: people don’t just buy photography. They buy the experience, the relationship, and how it makes them feel.
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
Okay photographers — if you love people, love creating, and would also really like to make good money doing it, this one’s for you.
This is a new interview with the amazing Chip Dizard. We had such a great conversation a few years ago that I reposted it, and everyone loved it so much I knew I had to have him back.
Chip is a photographer and entrepreneur who’s amazing at helping creatives build and market event and headshot photography businesses in ways that actually feel good — not salesy, not icky, and not overwhelming.
He’s fun, high-energy, super generous with what he knows, and really good at showing you how to turn relationships into a steady, sustainable business.
We talk about:
- How to build and market events and headshot photography without burning out
- How to make more money while still being a good human
- Simple ways to stay connected with past clients so they keep coming back
- How to work with planners and partners without feeling awkward
- If you’ve ever thought, “I just want a business that works and still feels like me,” you’re going to love this one.
FREE GIFT https://content.chipdizard.com/free-event-planner-course-photographers
www.chipdizard.com to check out all his goodness
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
Do you want to sell your travel or scenic photography?
You are not alone. So many have this desire, and so few are actually successful and profitable in selling their personal work.
My guest is an incredible PPA Master Photographer, an ASP Fellow, and a highly profitable photographer, both with his studio work and his gorgeous, award-winning travel and nature photography. And he shares lots of tips for selling prints and creating books that you can use!
Dennis has been a professional photographer for over 50 years, and he’s one of those people who has grown and evolved with the industry — from film to digital, from studio and boudoir work into fine art landscapes and teaching around the world.
In this episode, we talk about:
- Dennis’s self-published book “The Art of Yellowstone” — a black and white winter collection with artist statements — and how he approached creating it
- His simple framework for making a photography book: start with a clear desire, strong imagery with a story, get support for layout and production, and use good resources and referrals
- How he uses the book as a business and branding tool — not just for income, but for credibility, connection, and print sales
- Practical tips for selling scenic work, including pricing with confidence, offering finished framed art, and reminding viewers that prints are available for purchase
This is a fun and informative conversation. So....if you’re thinking about creating a book, selling personal work, or building a photography career that has both heart and longevity.
PS...he hosts trips to wonderful places, and you can find out more on his website or just email him at dennishammonphotography@gmail.com or https://hammon.photography
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
Is it time for you to give back? Is your heart calling you to use your talents to help others?
My guest, Amina Mohamed, is here to talk about her non-profit called “Cameras for Girls” and her efforts to bring the art of photography and photojournalism to young women across Africa who likely would not otherwise have had the opportunity to explore it.
In 2018, she started an initiative with a mission to teach photography and business skills to marginalized females across Africa who endeavor to become journalists. She gives each of them a camera and and has taught 129 in Uganda and has 50 enrolled for 2026, 25 in Tanzania with 10 enrolled, and 80% of our students have paid work within 6 months of completing our program!! And Cameras for Girls is launching in Kenya in 2026. Truly amazing.
In addition to her volunteer efforts, Amina has spent fifteen years exploring her passion for photography while working in film and television as a producer and production manager on numerous movies and documentaries.
Amina share tips onabout how to proceed when you are called to give back, and want to make the world a better place using your photography.
Here are some of her tips for getting started:
- Figure out what you are talented at
- And which segment of society you want to help
- Don’t worry about registering for any “official” programs
- Look for places to volunteer (but be careful about “voluntourism”)
- Listen now to hear Amina’s amazing story and find out more about tapping into your inner volunteer!
And connect with Amina at:
- @CamerasForGirls
- amina@camerasforgirls.org
- www.camerasforgirls.org
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
Hey friend. Thought I would do something different since this is dropping on Christmas Eve day.
I’m sharing a few of my own holiday memories, just to share more about me personally. In thinking of stories to tell you, I realized how many memories are in my mental vault because there are photographs that anchored them to my experiences and emotions around them. Some things I do remember clearly… and some things I only remember because there’s a photo that proves it happened.
I share about my family and our holiday traditions, old photos, and why images matter more this time of year. Not in a big, dramatic way—just in the real-life way that sneaks up on you.
And what life as a wedding and portrait photographer (for 40 years) has been like during the busiest time of year…at least for me. It was so stressful, and yet a joy to be gifting people their memories.
I also share a few practical thoughts for photographers during the holidays—how to handle the season with clients, set expectations, and still enjoy your own life while you’re running a business.
That’s it. Just some thoughts and memories and a hope it makes you smile, maybe remember something you’d forgotten, and feel a little more grounded going into the holidays.
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
Today on The Profitable Photographer, I’m hanging out with Jason Guy, and super successful boudoir photographer based in Sonoma, California.
He has spent the last ten years photographing women in a way that’s honest, empowering, and beautifully lit. He says his job is showing clients what they look like from their best angles—but what I loved is hearing how his clients ended up changing him. From health to aging, they taught him to see bodies (including his own) with a lot more respect and curiosity.
This was one of those easy, meaningful conversations—the kind where you’re talking shop, but you’re also talking about life.
In this episode, we talk about:
- How he found his way into photography and why boudoir became both his creative playground and a smart business move
- What years of photographing women taught him about confidence, bodies, health, and aging (spoiler: it’s not about perfection)
- Why boudoir is the ultimate training ground for posing, lighting, and sculpting the body in flattering, human ways
- How he helps clients relax fast and feel comfortable, seen, and even excited once the camera comes out
A Gift for You:
He’s sharing his Boudoir Guide, originally created for clients but now loved by photographers too—full of practical tips and insight: https://jgboudoir.com/boudoir-guide/
Want to Connect?
The best way to reach him is through his contact page: https://jgboudoir.com/contact/
If you photograph people—and especially women—this episode is a great reminder that when you lead with care, curiosity, and a little humor, both your work and your business get better.
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
I have always wanted to sit down with someone that knows all about Facebook/ Meta ads…how to do them, the cost, and the benefits. And my guest today knows all about this. I spent time talking (actually grilling) Brennan Haelig, the founder of Jumpstart ROI—an agency managing millions in ad spend and known for helping creatives (especially photographers) grow with simple, practical marketing. He even give us the investment potential, both from the cost of the ad to what to expect to pay a pro to help us.
Brennan shares journey from losing everything to building a thriving company gives him a grounded, real-world perspective that I think you will be inspired by. And how he ended up understanding the needs of photographers when marketing to potential clients.
What to Listen For
- The surprisingly simple, but very effective, ad offer photographers are getting great results from
- The one targeting shift that makes Meta ads actually work
- Why “boosting” isn’t all bad—and when to use it
- The mindset change that can transform your relationship with marketing
- His parting thought is to just challenge your limiting beliefs around digital marketing and around paid advertising. Just because you tried it once and it didn’t work doesn’t mean it can’t be a game changer with a few tweaks.
Connect with Brennan
- brennan@jumpstartroi.com
- www.jumpstartroi.com/photography
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
After you listen to this amazing conversation with Lori and me sharing all about psychology-based sales strategies... then run, don't walk, and sign up for her "Vision Forward Summit" going on now through Dec 14th, which features 25+ top educators teaching the business of photography. www.visionforwardsummit.com/ Each day, two photographers share their wisdom about running a successful photography business, and it is an amazing lineup.
So, who is my wonderful friend Lori Unruh Poole? A master photographer and co-founder of Photo Insight. She is a boudoir photographer and educator, known for her no-fluff, psychology-backed approach to helping photographers build profitable, sustainable businesses.
In this episode, we cover:
- How to make sales feel fun instead of pushy
- Simple, psychology-based tools to reduce overwhelm
- How to build real confidence and stop comparing yourself
- Clear steps for better pricing, sales, and speaking to your ideal client
To learn more about Lori: https://myphotoinsight.com/
And check out my lucidumascoaching.com website for info about me.
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
Hi friends, it’s Luci.
After more than 200 conversations with photographers and educators, I’ve collected a treasure chest of “aha” moments—some that made me laugh, some that surprised me, and some that completely changed how I look at this crazy, wonderful business.
In this episode, I’m sharing ten of the best lessons. Here’s a little sneak peek:
- Relationships really are the secret sauce. The photographers thriving year after year all remind me that genuine connection—not algorithms—is what keeps our businesses strong.
- Andrew Hiorth gave me a plot twist. I always thought hiring other photographers would pull me away from my own creativity… until he showed me how it can actually give you more time to play, explore, and create for you.
- Olesha Haskett opened my eyes even wider. From textured hair and makeup to posing curves to avoiding “washout” in retouching, she shares what every photographer needs to know to beautifully photograph Black women.
- And yes… pet photography really can be a high-end goldmine. I suspected it long ago, and my guests have confirmed it again and again.
That’s just a taste—wait until you hear the rest.
Want a freebie? Go to Lucidumascoaching.com and download my ebook on Marketing
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
This week, my conversation is about two topics…how to get fabulous portrait and weddings, and how to be more inclusive of people with different backgrounds, orientations, and such.
The amazing Chip Dizárd is my guess and is a photographer, educator, tech-enthusiast, and someone who builds business with purpose, passion, and people at the center.
Chip shares how a Christmas gift — an Atari 2600 — set him on a path of creativity and connection that eventually led to a thriving photography brand. Today, he’s known not only for great images but for championing diversity and inclusion in the wedding and event industry.
We talk about:
- Moving beyond “friends and family” clients and building real momentum
- Attracting ideal clients by focusing on the best and letting go of the rest
- The 3 key questions to help define your niche and guide your success
- Why representation matters — and how to make sure clients feel truly seen and welcomed
Chip reminds us that success is like a train — slow at first… then unforgettable once it picks up steam. Stay consistent. Treat people right. And watch the magic happen.
Connect with Chip: https://chipdizard.com
Learn + grow with Luci: https://lucidumascoaching.com
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
My guest this week, Rob Brown, is super smart and nice and knows how to get things done(and be very profitable) by being efficient and organized. He is such a great example of what can happen when passion meets process.
What started as a hobby has grown into a thriving six-figure business photographing schools, sports teams, and communities across Mississippi. Since 2020, Rob has built a studio that makes serves his community and his family as well.
Rob and I had a great conversation about volume photography—what it really takes to make it work, how to stay organized, and why this type of photography can be both fun and incredibly rewarding.
In this episode, you’ll learn about:
• How to create smooth systems that make large-scale jobs run easily and profitably
• What efficiency really means and how to spot and fix the weak points in your process
• Why volume photography can be one of the most stable and scalable business models out there
• The mindset and long-term vision it takes to grow something truly successful
This conversation is full of practical wisdom and inspiration for photographers ready to work smarter, not harder—and maybe even fall in love with volume photography.
Connect with Rob:
• Website
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
This week, I had the pleasure of talking with Shawna Pearce, a fine art photographer who creates charming heirloom portraits that weave together storytelling, history, and emotion. She also love love loves teaching other creatives how to master the art of editing and storytelling so they, too, can create their own legacy images.
Shawna started her career about 15 years ago photographing newborns and soon discovered her passion for creating children’s fine art portraits that truly celebrate each family’s story. She describes an heirloom as something that represents who you are — a story within a story — and her portraits are designed to become part of a family’s legacy.
We talk about:
- The meaning of heirloom portraits — how Shawna blends storytelling with art so the photograph itself becomes an heirloom
- Her award-winning portrait of a mother and four daughters— the planning, inspiration, and how 90% of that image was captured in-camera
- Her creative process — including clothing tips and props to bring her artistic vision to life
You can feel the heart in everything she creates, and her approach is such a wonderful reminder that portraits can hold layers of meaning that last for generations.
Grab Shawna’s gift of a fun collection of composite elements at shawnapearcestudios.com/luci
shawna@shawnapearcestudios.com
Check out my gifts on marketing at www.lucidumascoaching.com
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
This week, we’re heading to Texas! My guest is Cris Duncan, the new head of the legendary Texas School of Professional Photography—one of the biggest and most loved PPA affiliate schools in the country.
Cris and his wife, Deanna, run CJ Duncan Photography in Lubbock, creating beautiful portrait and commercial work. He’s also a PPA Juror, CPP Instructor, founder of Find Your Focus Photographic Education™, and recipient of the PPA Education Award.
We chat about his journey into photography, his passion for teaching, and why in-person education still makes all the difference. Cris shares what makes Texas School so special and how connection and community fuel creativity.
Here’s what we cover:
- Cris’s start in photography and the mentors who shaped his path
- What Texas School offers – 32 week-long classes, 8 pre-cons, and a one-of-a-kind community
- Why live education matters – the difference between information, understanding, and true wisdom
- How competition and critique help photographers grow and build credibility
If you’ve ever thought about attending Texas School or you’re ready to reignite your passion for learning, this episode will inspire you to keep growing.
Registration for Texas School 2026 opens January 3rd, and spots fill fast!
Learn more at texasschool.org and visit cjduncan.com.
PS…Check out my TWO gifts on my website about marketing your photography…www.lucidumascoaching.com
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
This solo episode is especially meaningful for me because it’s about one of my favorite and most important topics—how to start and grow a photography business that lasts.
After more than 40 years as a full-time portrait and wedding photographer, and business coaching, I’ve experienced just about everything this career can bring—the excitement, the challenges, the creative joy, and the ups and downs that come with being your own boss. I also know what it feels like to start from scratch. In the beginning, I did everything—weddings, portraits, commercial work, even trade jobs for gym memberships, which helped me discover my ideal specialty and my “why.”
In this episode, I share a few personal stories and a little of what I’ve learned over four decades, breaking it down into four key areas that every photographer needs to build a successful and fulfilling business:
- Your dream and vision — knowing what you want, why you want it, and where you’re headed
- The foundation — skills, systems, pricing, and professionalism that set you up for success
- Marketing and sales — how to connect with your ideal clients and create a thriving business
- The inner game — mindset, courage, and grit to keep you growing through every season
Whether you’re new, rebuilding, or ready to grow, this episode offers real stories, encouragement, and practical advice to help you create a business—and a life—you love.
Most of all, I hope it reminds you that your work as a photographer matters. When we help people see their own beauty, love, and connection, we’re doing something far deeper than taking pictures—we’re giving them a lasting gift.
Learn more about business coaching and resources at lucidumascoaching.com.
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
Oh my gosh, I learned so much in this episode, and I absolutely loved this conversation all about pets and the pet photography business. My guest, Lisa Francescon, is such an amazing teacher and a wonderful photographer with a huge heart for animals.
Based in the Illinois/Iowa Quad Cities, Lisa has been photographing families and children since 2004, and in 2016 she found her true passion — pet portraiture. Her clients now mostly have fur and whiskers, and she creates timeless, classical portraits of pets, service dogs, and therapy animals. Lisa also gives back to her community by partnering with shelters and rescues to raise funds and help more pets find their forever homes.
Here are some of the key topics we covered:
- Alleviating client fears and educating pet parents
- Setting up a calm, comfortable experience for pets in the studio
- Establishing a clear session workflow
- Creating in-person sales with albums and wall art
- Simple, effective marketing strategies for pet photography
Lisa’s parting advice is to be yourself, have faith in your journey, and let your love of pets shine through your work.
Connect with Lisa Francescon
Website: www.momentsbylisa.com
Email: lisa@momentsbylisa.com
Free Gift: Email Lisa for a free PDF of her pet photography workflow.
Thanks again for listening to The Profitable Photographer with Luci Dumas!
If you enjoyed this episode, be sure to subscribe, share it with a friend, and visit lucidumascoaching.com for more inspiration and coaching resources for photographers ready to grow a thriving, profitable business.
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
I am so excited to share this conversation with the fabulous Renee Bowen on The Profitable Photographer! You may know her for her beautiful senior portraits, but these days she’s also coaching photographers and creatives on how to not only grow their businesses but also rewire their mindset for real, lasting success.
What I love about Renee is that she blends her background in psychology and neuroscience with tools like NLP, life coaching, and even a sprinkle of woo. She has such an organized, inspiring way of explaining things that makes you feel like, “Yes! I can totally do this.”
Here’s why you’ll definitely want to listen:
- She breaks down her powerful CLARITY Method, a step-by-step process to help you create momentum and live your purpose
- We talk about NLP (Neuro-Linguistic Programming)—what it really is and how it can help you connect with clients, book more sessions, and sell without feeling pushy
- She shares why senior portraits are more than just photos—they can be life-changing experiences for teens
- And most of all, you’ll hear how shifting your beliefs and saying “yes” can help you create both a business and a life you truly love
I had such a great conversation with Renee, and I know you’ll get so many insights and practical tools from her. She’s the perfect mix of grounded wisdom and fun energy, and I’m so grateful she said yes to being on the show!
Renee has some wonderful free gifts for you:
- https://reneebowen.myflodesk.com/getclients
- https://reneebowen.com/aisales
Stay connected with Renee:
- Email: renee@reneebowen.com
- Instagram: @reneebowen
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
I am so excited to introduce you to Kate DeCoste and her thoughts about the importance of storytelling as photographers.
In business since 2009, she calls herself a “confidence curator and small-town sparkplug” based in Wahoo, Nebraska. What I love is that she helps people show up authentically on camera, and her sessions feel more like a celebration than a checklist.
Her background is really fascinating—before photography, she was a ‘theater girl” and was a stage manager in New York City and Milwaukee. Now she brings that same blend of creativity, organization, and big-picture vision into her photography work and her podcast, The One Behind the Lens.
In our conversation, Kate shared how storytelling is really at the core of her photography. She creates an experience where clients feel truly seen from the very beginning. When people feel recognized and valued, their walls come down, their confidence shines through, and the photos end up telling an authentic story that clients treasure.
Here are a few highlights from our chat:
- How her theater background led her into photography
- Why storytelling begins before the camera ever comes out
- The questions she asks to truly get to know her clients
- How she creates sessions where people feel seen and celebrated
- Why it’s so important for photographers to value their work and sell prints
Kate has a free gift for you—a Mini Session Starter Guide that you can grab here:
https://www.katedecostephotography.com/form/mini-session-success-a-starter-photographers-guide
kate@katedecostephotography.com
katedecostephotography.com
I just loved Kate’s energy and enthusiasm… and I know you’ll come away from this conversation with ideas for creating more meaningful, memorable experiences in your own photography sessions.
PS…thanks for subscribing and sharing! Luci
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
This episode is a “BUFFET” of ideas and quotes about the power of attraction, the importance of visualizing, and why positivity is one of our most important tools for success in business. I can’t
possibly cover everything about any one of these tools in 25 minutes, so I decided to share a handful of teachers and quotes that have helped me in my life and career.
As a professional photographer for over 40 years, and along the way, I’ve discovered something amazing: these tools don’t just make business sense—it can feel downright magical.
I’m referencing ancient wisdom from the Bible, Buddhist teachings, and Jewish texts, alongside lessons from modern teachers like Wayne Dyer, Esther Hicks, and Napoleon Hill—all of whom have guided me to manifest incredible opportunities, clients, and experiences.
We talk about:
• How a positive mindset can attract your ideal clients and unexpected opportunities.
• Why being crystal clear on what you want is a total game-changer.
• Ways to focus your energy so it actually works for you, not against you.
• How to turn visualizations and intentions into real, booked sessions (yes, it really works—I’ve seen it happen time and time again!).
This episode is packed with practical advice, mindset tools, and a bit of storytelling from my four decades in photography. If you’re ready to see how positivity, vision, and focus can open doors you didn’t even know existed—while having some fun along the way—this episode is for you!
PS…if you would like a complimentary “Create the Business of Your Dreams” Strategy session,
go to www.lucidumascoaching.com and send an email or book a 20-minute call
Sending you all kinds of positive thoughts for your continuing success! Luci
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
Okay, let’s face it. Creatives have special challenges when it comes to being organized and keeping track of our stuff.
The reasons can vary. There might be issues with all the things we use that “norm-ies” don’t need, like a list of things needed as a photographer, including cords, lenses, batteries, cameras, chargers, props, and so on.
Or the reason can be that we have many different projects going at the same time.
Or that…like me…we are more interested in the next creative activity and don’t notice the “wake” left behind from the last one.
My amazing guest, Lee Silber, offers hope and practical tips that are contrary to traditional organizing teachings.
He is the award-winning author of 26 books, including the popular Creative Person series. Lee is a master at helping right-brained creatives like us find simple, effective ways to organize and run our businesses without killing our spark.
One AHA moment for me is how organizing itself can be viewed as an art form, and how leaning into our creative tendencies makes us more successful. Lee shared some wonderfully practical strategies for organization, productivity, and confidence—designed for the way our brains actually work.
Here are a few of the highlights from our conversation:
- Create right-brain friendly organizing systems: color-coding, index cards, and piles that make sense.
- Why perfectionism is the illusion that keeps us stuck, and how to move forward anyway.
- “Action is the antidote for anxiety”—just start with one small step.
- A point-based to-do list that turns productivity into a game.
Lee also has a brand-new book, We Got This, all about building confidence, and he’s offering a free one-sheet gift called Quiet Confidence at leesilber.com/bonus-freebies.
If you’ve ever felt like typical business advice doesn’t quite fit how your brain works, this episode will feel like a breath of fresh air.
He has a freebie for us about developing confidence Leesilber.com/bonus-freebies
And would love to connect with you at lucidumascoaching.com
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
Welcome to a super informative episode of The Profitable Photographer with Luci Dumas!
This week, I’m joined by longtime friends, industry icons, and master photographers Bert and Cindy Behnke — and oh, what a fun and insightful conversation we had!
Bert and Cindy ran a 68-year-old, three-generation portrait business in the Chicago suburbs until they passed the torch in 2024. Specializing in fine portraiture and corporate work (with a big love for photographing families and women!), they’ve impacted countless lives — not just through their lens, but through their warmth, wisdom, and connection.
Now they’re jet-setting across the globe, leading international photo workshops in dreamy destinations like Italy, Scotland, Ireland, Mexico, and Croatia. And you can join them!
In this episode, we dive into:
- The power of connection and relationship-building in portrait photography
- Why making clients feel seen, heard, and truly cared for is at the core of a thriving business
- How asking the right questions unlocks emotional impact and deeper client engagement
- A reminder that craftsmanship matters — solid skills + solid relationships = magic
- And so much more!
There is so much value in listening to photographers with decades of success. And this episode is a big, beautiful reminder that our greatest success comes when people know, like, and trust us. I know you are going to feel this way about Bert and Cindy
More about Bert & Cindy Behnke
Website: behnkephoto.com
Connect with Luci Dumas:
Want to chat about your photography business or learn how coaching can support you? Visit lucidumascoaching.com — there’s a link to book a free 20-minute call (promise, it’s not hard to find!).
Thanks for tuning in, beautiful humans! Your support means the world to me. Until next time, sending you a big heart full of love — and as always, keep doing what you love, loving what you do, and making this world a better place one portrait at a time.
With gratitude,
Luci Dumas
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
This week I get to hang out with Jeff Rojas—a mellow, super talented commercial photographer and former Adobe rep who’s been in the photography game for 14 years. His story started with something really personal…photographing a classic car with his grandfather…and it grew into a career that’s full of lessons for all of us.
Jeff and I cover a lot of ground in this episode, including the business of photography, the future of creative entrepreneurship, and how to thrive in commercial photography today. Here are just a few of the gems you’ll hear:
- How wealth doesn’t really change people—it just turns up the volume on who they already are
- Why working with clients who truly value quality is the key to a thriving business (money or no money)
- Jeff’s approach to pricing: not fixed rates, but real value
- What he learned as Adobe’s go-to-market manager and how that ties into the future of creative entrepreneurship
- His refreshing take on AI—it’s not here to replace us, but to multiply what we can do
- And my favorite: his “jawbone of a donkey” analogy—why you should use the skill you’re most afraid to use, the one you already have, instead of waiting for the perfect tool
Jeff also opens up about taking a much-needed break during 2020 to recover from burnout, and how he found his balance again. It’s an honest, inspiring conversation about creativity, business, and the courage to make the most of what you’ve been given.
Here is how to check out what Jeff is up to and get in his orbit:
· facebook.com/sajorffej
· instagram.com/sajorffej
· linkedin.com/in/sajorffej
· sajorffej.com
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
This week on The Profitable Photographer with Luci Dumas, it’s just me, spilling some of my favorite secrets for running a thriving photography business.
Think of it as coffee with a friend who’s been at this for decades—and is ready to save you a few headaches.
Here’s a taste of what I share:
• Why three bank accounts might just be your new best friends
• The rookie mistake most wedding photographers make (and how to avoid it)
• How to get clients without living on social media
• My favorite “wow” factor for in-person sales that almost guarantees bigger orders
• It’s part business, part photography, and all real-world tips to help you grow, profit, and actually enjoy the ride.
PS…if you want support, you can pop over to www.lucidumascoaching.com and book a quick chat or send an email.
AND…be sure to grab my marketing freebies while you are there.
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
It was fun to chat with another California photographer, Jeff Galinovsky, all about the business side of photography. He has been at it since 1988 (yep, with a Minolta Maxxum 7000!) and now runs a thriving business in high-volume sports, senior and family portraits, corporate branding, and events. He’s a CPP, Master of Photography, President of the Professional Photographers of Sacramento Valley, and an instructor with McKay Photography Academy.
His recent trip with McKay was to Mongolia, and you really want to see the amazing photos on his Facebook page!
Jeff and I dig into what it really takes to go full-time in photography—spoiler: it’s not about quitting on a whim. He shares how he prepared, got mentoring, leaned on professional organizations, and built a foundation that allowed him to succeed long-term.
We also cover:
- Planning ahead and thinking big-picture for your business
- Multiple streams of income vs. specializing (and why both can work)
- Business basics: legal setup, customer service, target market, marketing, and pricing
- Why mentors, community, and continuous learning are game-changers
If you want to grow a photography business that lasts for decades, this conversation will give you a roadmap.
Find Jeff here:
Website: jeffgalinovskyphotography.com
Email: jeff@jeffgalinovskyphotography.com
LinkedIn: Jeff Galinovsky
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
This week on The Profitable Photographer with Luci Dumas, I’m so excited to bring you a conversation that’s both fun and super practical—especially if you’ve been curious (or intimidated!) about using video to grow your photography business.
My guest is Shayna Lloyd—photographer, videographer, storyteller, and an all-around inspiring human. Shayna shared how she accidentally built a business by simply sharing videos before she even had a business to promote. Her story is the perfect example of the magic that happens when you take action, even when you're not fully ready.
We chatted about the power of short-form and long-form video content, how to get started with just your iPhone, and why being willing to fail is part of the journey to success.
Here are a few of Shayna’s golden nuggets:
- Start simple:
- Think like a storyteller
- Create a story by piecing together clips.
- Once you’re comfortable, explore the video features on your camera
Shayna’s approach is all about ease, authenticity, and creativity. And honestly, I was so inspired that I might just go film a little story walk around my neighborhood after this!
Heads up: If you're listening in August, Shayna is hosting an amazing in-person event September 8–11 in a beautiful cabin in Montana. It includes styled shoots and tons of learning and connection. If I were still in growth mode, I’d absolutely go! You can find the details at heythriver.com.
I'm sure you’ll find Shayna as delightful and motivating as I did.
Enjoy the episode!
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
This week on The Profitable Photographer, I’m joined by the talented and super-fun Jenny Gegg—classically trained photographer, Certified Professional Photographer, Craftsman, and wedding specialist with over 26 years of experience.
Jenny LOVES photographing weddings (her words: “It’s literally the best day of their life, and I get to witness it!”), and she’s built her business around creating an amazing experience for couples. Because as she says, people may forget the exact shots you took, but they’ll always remember how you made them feel.
We dive into Jenny’s top tips for making wedding photography easy, fun, and stress-free—for both you and your clients: Here are a few of her many many tips…
• Build extra time into the wedding day timeline
• Keep calm even if things run late—don’t let them see you sweat
• Make people laugh, especially the groomsmen, and remind the women they’re beautiful
• Consider bringing an assistant to help everything run smoothly
• Keep portraits private—no extra onlookers for first looks or couple portraits
• Be attentive to your couple’s needs (like grabbing them a drink or helping at the buffet)
Jenny also shares how she got into weddings, why learning the parents’ names matters, and why she sometimes prefers photographing people in their homes over the usual park session.
She’s a joy to listen to—and I know you’ll love her energy and practical tips!
Connect with Jenny:
- Website: www.jennygegg.com
- Email: jgeggphoto@gmail.com
- Facebook: Jenny Gegg
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
Are you tired of the old myth that being an artist means being broke?
In this solo episode, I take on the “starving artist” mindset that holds so many talented photographers back—and gives you fresh ways to flip the script.
Whether you’re struggling to charge what you’re worth, feel crushed by rejection, or stuck believing you need to be “perfect” to make money, this episode is for you.
Questions to Ask Yourself from This Episode:
- What if you could see your photography as a product—not a reflection of your soul?
- Could rejection actually have nothing to do with you or your art?
- Are you pricing your time like someone who values it?
- What if “good enough” really is good enough to succeed?
- Is your style actually as important as you think—or is it more important to create what clients love?
- Are your technical skills strong and repeatable enough to inspire confidence and joy in your clients?
- And most importantly…what would change if you believed that you deserve to thrive?
I dig deep to offer you encouragement, challenge yourself and your past ideas about success, and practical mindset shifts to help you stop undervaluing yourself and start building a business that supports both your creativity and your bank account.
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
I am so excited to share my conversation with the dynamic duo—Gregory and Lesa Daniel—about the beauty and strategy behind commissioned mixed-media portraits, working as a couple, and building a business with heart, intention, and excellence.
Gregory and Lesa are internationally celebrated for their artistry and business success. Gregory is one of the most awarded photographers in the U.S., holding the titles of Master of Photography and ASP Fellow, and was one of the youngest inductees into the Cameracraftsmen of America. He’s also a founding member of ISPA and a Past President of Professional Photographers of America.
Lesa is the brilliance behind the business, managing the operations of their two portrait galleries in Florida, and playing an essential role in their continued success as both a leader and visionary. There is something so powerful about a couple that runs a successful photography business together, and they share how they manage to make this work so well.
Here are just a few golden nuggets we touched on:
- The importance of being product-focused over selling just an experience
- How specializing in what you love can elevate your brand and profitability
- Why "context is everything" when it comes to the final art and how it's used
One of my favorite parts? Their take on intentional branding and creating a sustainable business around only the products they love—and that truly serve their clients. Yes, please.
I’m so inspired by their teamwork, artistry, and wisdom. I hope you are too.
Connect with Gregory and Lesa at https://www.gregorydanielportraits.com/
Visit me at www.lucidumascoaching.com for coaching, encouragement, and creative business growth.
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
Did you ever think about what it might take to have a highly successful, multi-million-dollar portrait studio?
My amazing guest this week, Andrew Hiorth, has done just that—and in this episode, he shares his team-building strategies, plus the joys and challenges of creating a highly profitable boudoir photography business.
I was surprised to learn that not only is it easier than I thought, but that building a business where others are doing most of the work can actually give the owner time to be wildly creative with personal photography. Free from the daily grind of creating sellable images, Andrew now has space to stretch his imagination and create stunning, award-winning art.
He also shares about the deep satisfaction that comes from leading a team of photographers and support staff, and watching them thrive. I love doing this as a coach, so now I see that I would actually enjoy being the boss of a group of amazing humans, all working hard toward the same goals!
A little about Andrew:
Andrew Hiorth is a business leader and creative visionary who built FABLE Studios into a multi-seven-figure photography brand with a team of over 20 professionals specializing in boudoir. His personal work has earned global recognition, including a PPA Diamond Award, multiple “Photographer of the Year” titles, and the honor of representing Team Canada at the World Photographic Cup. He’s also a sought-after speaker, sales strategist, and business coach helping photographers scale with purpose and profit.
One of my favorite moments? When he asked the powerful question:
“When does the freedom start?”
We also dig into:
- Why you should start with your why
- How to reverse-engineer your dream income
- The importance of pacing yourself and learning along the way
- Why profit management might just be your new best friend
And he leaves us with this gem:
“Decide what you want, how you’ll get it… and ask yourself if it will make you happy.”
Yes, please.
If you’ve ever dreamed of creating a business that gives you both financial and time freedom, this episode is for you.
Connect with Andrew:
www.fablestudios.ca
andrew@fablestudios.ca
Need help mapping out your dream business?
Let’s talk! www.lucidumascoaching.com
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
Ooohhh…this is a good one! On this episode of The Profitable Photographer, I had a real and honest conversation with the wise and lovely, Cate Scaglione—fine art photographer and branding expert—about how to create a boudoir/personal portrait session, designed to help our clients not only have great photographs but potentially have a life changing experience.
In this discussion, I share my own insecurities and how a few photography sessions boosted my confidence and created visual reminders of who I really am during times of self-doubt.
Now, a big part of Cate’s business that creates this transformation is her version of a luxury experience.
She shares how today's clients are investing in how the experience makes them feel, in addition to the gorgeous portraits she creates. From thoughtful details to sensory elements, she shows us how to create sessions that are immersive, emotional, and unforgettable.
We talk about:
- Designing a client experience that feels elevated and intentional
- Using all five senses to build connection and comfort
- How environment, energy, and branding shape client perception
- Why this kind of experience can be transformational for women
Whether you photograph boudoir or any other genre, this episode will inspire you to think beyond the lens and create something truly special.
Download her free gift of the boudoir pre-session checklist here:
- https://lifeasfineart.com/educate
- https://lifeasfineart.com/
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
I saw a post on Facebook where a photographer was panicking about a lack of business, stating that he had to compete with people doing $50 sessions. My first response to the post was that there is a lot of room at the top.
Then I decided to do this podcast episode as my response to him and everyone thinking this is the reality in the industry.
It comes from a book based on a powerful idea that can completely change the way you run your business: the Blue Ocean Strategy.
The concept comes from sailboat racing, where most boats fight for space in the same crowded, chaotic waters. But the winners? They sail into calm, open water... the blue ocean. That’s where they move faster and with less resistance.
In business, this means stopping the hustle to compete and instead, creating something unique that sets you apart. It could be a specialty few photographers are photographing, OR a new way of running your business.
You don’t have to fight over price or copy what others are doing. You can stand out by being you.
In this episode, you’ll learn:
- What a blue ocean is—and why it’s better than competing in a crowded market
- How to shift your mindset and stop comparing yourself to others
- Real examples of photographers who created their own space and thrived
- A simple journaling exercise to help you start building your own blue ocean
This episode is your invitation to stop chasing and start creating. There’s plenty of room at the top!
Want to know more about me and my coaching program, or just say hi? Check out www.lucidumascoaching.com
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
This week, I had a powerful and heart-centered discussion with Johl Dunn, a talented Australian photographer turned mindset and business coach. We had such a great conversation a few years ago that I knew I would love another chance to connect.
Johl spent over 20 years running successful wedding and portrait studios, earning titles like Creative Asia Wedding Photographer of the Year along the way. Now, he helps photographers build profitable businesses by combining strategy with mindset, self-awareness, and a little science-based spirituality.
We talked about:
- Why slowing down can actually make you more productive
- How to avoid burnout and self-sabotage
- His morning routine to start the day with intention
- The connection between gratitude, balance, and success
- How to shift limiting beliefs that hold photographers back
Johl’s approach is holistic, honest, and incredibly helpful for anyone looking to grow a business and a life they love.
He’s also offering 3 free 1-on-1 strategy sessions to listeners!
Connect with Johl:
- www.johldunn.com
- Instagram: @johldunn
- Email: johl@jdmindsetcoaching.com.au
Want support with your business goals? Let’s chat at www.lucidumascoaching.com
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
This week on The Profitable Photographer, I had a fun and inspiring conversation with Angela Lawson, an international award-winning pet photographer with 28 years of experience. For the past 15 years, she’s focused exclusively on animals of all shapes and sizes—from dogs and cats to reptiles and pocket pets.
She has also earned her Accredited Professional of Animal Imagery from the International Society of Animal Photographers and has taken the PPA judges' training
Angela shares how understanding animal behavior and breed traits has been essential to her success, and how she brings compassion and purpose to every session.
One of her most meaningful offerings is her Legacy Sessions, created for senior or terminally ill pets. These sessions capture the deep bond between pets and their people and result in lasting keepsakes like albums and wall portraits.
Her sadness that she doesn’t have nice portraits of a beloved pet that passed over the rainbow bridge motivated her to start, and teach, this specialty.
She breaks down some of the things to know before one of these special sessions.
- How to gently navigate emotional sessions and support grieving clients
- Why it’s important to research each animal before photographing them
- How Angela uses local groups and The Tilly Project to market Legacy Sessions
- Tips for intentional business building and meaningful client relationships
Whether you're already photographing pets or thinking about it, Angela's insights will help you connect more deeply with clients and create work that truly matters.
To get in touch with Angela:
- angela@aglphotography.net
- www.aglphotography.net
- www.facebook.com/aglphoto
Want support with your business goals? Let’s chat at www.lucidumascoaching.com
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
Okay…solo time. This episode might seem short but if you take the challenge and write out the answers to my suggestions, it might just change everything for you. You could find that your photography business hits new levels of success and fulfillment?
In this solo episode of The Profitable Photographer, I’m walking you through a step-by-step process to get crystal clear on your dreams and goals. And discover some issues standing in your way of having it all just the way you want your life and business to be.
Having a clear intention, and knowing what to do to reach this vision is incredibly powerful
Whether you're dreaming of a six- or seven-figure income, more time freedom, or simply getting paid well for doing what you love, this episode will help on your journey.
These specific steps have helped so many of my coaching clients move more powerfully towards their dreams.
•Your Big Dream – What does success look like for you? Let's get specific!
•Your Deep Why – The personal and powerful reasons behind your goals (because this is what keeps you going when things get hard).
•Your Roadblocks – What’s really getting in the way? This is a chance to uncover the mindset blocks, habits, or fears that might be holding you back.
•What’s next? How do you take this knowledge and move more powerfully towards your goals
Plus, this June I’m offering a free “Create The Business of Your Dreams” strategy session to 5 people who would like help with this process. Whether you're brand new to the industry or a seasoned pro needing a fresh direction, this session is my gift to help you gain clarity and confidence.
Just book a 20-minute chat to start the process at www.lucidumascoaching.com
This episode is perfect if:
•You’ve been winging it in your business and want to create a real plan.
•You’re feeling stuck, scattered, or just not hitting your income goals.
•You’re ready to turn your passion for photography into a thriving, profitable business — with intention.
Grab your journal, tune in, and let’s map out the path to your dream photography life together!
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
This week’s episode is a soulful one, friends. I’m joined by the amazing Jessica McKnight — an award-winning luxury photographer in St Petersburg, FLA, for over 25 years, mindfulness coach, and founder of Brilliance Key.
She has a big heart for helping others to create their success using the power of their thoughts as well as a photographer with a ton of business wisdom.
Jessica and I have a beautiful conversation about how mindset and mindfulness aren’t just buzzwords — they’re powerful tools that shape how we show up in our photography businesses and our lives. Jessica shares how her own journey, from a tough childhood to building a thriving photography brand, has been guided by a commitment to inner clarity, intention, and self-love.
Together, we explore:
- How to shift your attitude to support your dreams
- What mindfulness looks like in real life (hint: it's about presence, not perfection)
- Her 8 simple practices to start your day grounded and focused — including gratitude, visualization, and creating space for joy
- The power of community, creativity, and trusting in something bigger (yes, the Universe has your back!)
- And how chasing success without balance can leave us burnt out — and what to do instead
Jessica also gives us a peek into her Beyond Brilliant Photography Retreats that include daily yoga, mindset talks, and the kind of connection that fills your soul, plus a chance to apply for a free retreat seat on her website!
This episode is like a soft exhale and a spark of inspiration rolled into one. Whether you’re feeling stuck or just craving a deeper connection to your work and purpose, I know you will be glad you tuned in.
Links and Goodies: Apply for a FREE seat at one of Jessica’s retreats by subscribing to her newsletter at BrillianceKey.com
And feel free to book a 20-minute chat with me if you need a little support.
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
This week on the show, I’m chatting with Jeff — a PPA Master Photographer, Craftsman, educator, and author of 2, soon to be 3, books including “The Professional Photography Playbook: Mastering Portrait Photography, Branding and Business Success.” Jeff is has been one of the most successful portrait photographers in the US for 40 years and counting. His classic style and tried and true business structure has kept his photography studio earning high 6 figures and even 7, while giving him time to golf, teach, write, and enjoy life.
We talk about what happened when he left his government job to chase his dream of becoming a full-time photographer. He turned that leap into a 40+ year career full of awards, sold-out sessions, and major industry influence.
And with 80 years of experience between us and a passion for helping others, we “commiserate” on what it takes to start and sustain a highly profitable portrait photography business and all the joys it brings.
We’re talking about:
- Why branding, client relationships, and a recognizable style are your best business tools
- The secret sauce behind genuine expressions and timeless portraits
- Why continuous learning (even after 40 years!) is non-negotiable
- And how Jeff’s new book can help you build a stronger, more profitable business
Whether you’re new to the industry or have been behind the camera for decades, this episode is full of aha moments, business gold, and inspiration to keep going — and growing.
Find Jeff’s book, The Professional Photography Playbook, on Amazon
Follow Jeff on YouTube for more tips and stories
Hit play and let’s talk portraits, passion, and making your mark.
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
What if your creativity isn’t something you have to chase… but something you can invite in, every single day?
This week, I’m joined by the wonderfully unique and inspiring Elizabeth Toller — a Certified Professional Photographer, fine artist, intuitive life coach, Reiki healer, tarot reader, and speaker on creativity as a lifestyle. She calls herself your “quirky guide to a more creative life,” and trust me, this conversation is exactly the kind of spark your creative heart has been waiting for.
In this episode, we dig into big ideas and practical tools, including:
- The power of personal projects — why they’re more than just “side” work and how they can elevate your business, art, and life
- How to turn everyday habits into intentional rituals that actually support your creative flow
- The surprising role of creative daydreaming — and how it can make you more productive, not less
- Why decluttering your mind is just as important as decluttering your space
- Small steps to overcome doubt and start listening to the voice that lifts you up, not the one that holds you back
- How to build a support system that fuels your momentum and keeps you inspired
Whether you’re deep in your photography business or just trying to find your creative rhythm again, Beth brings a fresh perspective that will help you simplify, focus, and reconnect with your artistic purpose.
This one’s all about possibility, purpose, and practical magic.
Connect with Beth:
www.elizabethtoller.com
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
Well, it is the fourth episode after three incredible interviews with brilliant and fun photographers. So it is time to go solo and dive into one of my absolute favorite topics… COLOR!
Color isn’t just pretty—it’s powerful. It tells stories, creates mood, attracts clients, and makes your photography truly stand out.
In this episode, I share some basic color science you probably learned in first grade. I touch on the emotional impact color gives us, and also how to use color intentionally in your work, whether you're shooting portraits, building your brand, or just want your images to have more oomph and emotional impact.
Here’s what I’m covering in this fun, colorful conversation:
- Why color is one of the most important tools in your creative toolbox
- How color combos and tones affect how people feel when they look at your photos, OR your branding
- How artists (and photographers) use color to create signature styles
- Tips for using color in your client work—from wardrobe to wall portraits
- Easy color challenges to inspire your creativity and find your personal vibe
I hope that after listening or watching the video, you never quite see the world, and your art in the same way!
You are awesome, by the way! Luci
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
Get ready for a lovely and super practical episode!
This week, I’m hanging out with the amazing Brenda Pottinger—photographer, educator, and marketing genius. She also has a heart for giving back and before we chat about her easy marketing strategies, she shares her love for helping others using the power of photography.
Who is Brenda? Well, with degrees in Art-Graphic Design and Mass Communications from Emory & Henry College, she jumped into the world of weddings and portraits in Cincinnati. Over the next 20 years, she built a thriving business, picked up a few well-earned photography degrees (like Master of Wedding Photography, Master of Photography, and Certified Professional Photographer), and even served on the PPA Council.
Oh—and no big deal—she was nominated for Top Ten Wedding Album at the International Photographic Competition and named Photographer of the Year twice by Professional Photographers of Southwest Ohio!
Inside this episode, we chat about:
•How a Girl Scout camera sparked her lifelong love of photography
•Her 7-step “Marketing Made Easy” method
•Why it’s all about relationships, not just ads and posts
•Knowing exactly who you want to photograph (and how to find them)
Brenda is also teaching a PPA Super One Day Workshop called Marketing Made Easy on May 14—don't miss it! Just log on to the PPA website to sign up for her class.
Trust me, you’re going to come away from this episode smiling and ready to tackle your marketing with way less stress.
Want to learn more about Brenda?
Visit: www.pottingerphoto.com
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
Oh friends, you're going to love this episode! I have been a fan of Karen McCall and her art, and met her in person at PPA’s Imaging Expo this year. I am thrilled that she agreed to be my guest today because a true artist and Photoshop wizard.
Karen’s been rocking the photography world for 35+ years and has all the accolades—Team USA, Diamond Photographer of the Year, ASP State Elite Award for 7 years running—but what really impressed me is her down-to-earth heart for creativity and teaching.
We dive deep into her passion for digital art—especially Photoshop painting and compositing—and how it’s become not only her creative outlet, but also a profitable part of her photography business. and how art has been her business booster and her therapy.
Some gems you’ll hear:
•The step-by-step of her creative painting process
•How she approaches a new piece from scratch (hint: start with something you love!)
•Why AI has a small role in her work—and why that’s intentional
•Tips for photographers who want to dip their toes into digital art
•How art, joy, and profit can all go hand-in-hand
FYI…She has an amazing workshop “Photoshop Painting from Drab to Fab”, where students learn how to turn simple images into masterpieces.
And she’s sharing a free gift! Check out her site for downloadable goodies: education.karenmccall.com
Let’s show Karen some love!
kmccallphoto@comcast.net
www.karenmccall.com
Join her Facebook Group: Photoshop Painting From Drab to Fab
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
I am a huge fan of my guest for this week, Andrew Hellmich. A photographer with 25 years of success and the host of a top-rated photography business podcast, he has done so much to support photographers and photographic educators (like me) with his 612 episodes of Photo Biz Xposed (PhotoBizX), which features industry experts sharing powerful insights on marketing, pricing, advertising, and business growth.
In this episode of The Profitable Photographer, We have a rich conversation about how building powerful relationships, becoming known in your community, and smart networking can take your photography business to the next level.
Here is a taste of what you will hear…
•Wedding photography pricing over the years and how to stay competitive in a saturated market
•A genius upsell trick Andrew learned at an AIPP conference that boosted album sales
•Why networking isn’t about asking for favors—it’s about giving value and building real connections
•My experience with gift certificate partnerships, and Andrew’s success teaming up with a local vet
•A brilliant SEO strategy: Andrew interviews vendors and turns it into blog content that ranks on Google and deepens community ties
He is such a warm and generous soul, and is always full of new actionable tips and inspiring ideas. Let me know your takeaways.
Andrew is gifting my audience a
6-week free trial to his premium
https://photobizx.com/luci
andrew@photobizx.com
https://photobizx.com
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
Hey there, friends! It’s just me, Luci, flying solo on this episode of The Profitable Photographer.
In my 40+ years as a portrait and wedding photographer, I’ve learned just how important it is to prepare both myself and my clients before a session—and to have a clear plan in place once we start shooting. Sure, there’s always room for spontaneity and creative surprises, but I always carry a mental blueprint to guide the flow of each session.
In other words, I’ve developed a specific, intentional process that helps me create beautiful images and keep everyone happy and relaxed… even the toddlers!
Here’s a peek at what I share in this episode:
- My pre-planning checklist (including the 8 key things I always go over)
- How to keep kids (and parents!) calm and cooperative
- The best time of day to schedule sessions
- Why it’s essential to know your locations and the light
- My must-have gear
- The importance of flexibility, breaks, and having backup supplies
Whether you’re brand new to photographing families or just want to fine-tune your process, this episode is packed with practical tips to help you show up confident, prepared, and ready to create magic.
P.S. One big bonus? You’ll walk in with way more confidence—and walk out with more beautiful, sellable images.
Thanks for connecting with me at www.lucidumascoaching.com!
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
Get ready to be inspired! This episode features Lauren DelVecchio, a lighting wizard and award-winning photographer. Based in Maine, Lauren is a PPA Master Craftsman, and Master of Wedding Photography.
She’s a five-time Maine Wedding Photographer of the Year, a two-time Team USA rep in the World Photographic Cup, and even placed 6th in the world for one of her fine art portraits—no big deal… okay, actually, huge deal!
As a MagMod Elite Ambassador, Lauren knows how to light up any scene—literally. Whether she’s shooting weddings, seniors, fine art, or boudoir, her off-camera lighting techniques set her apart and bring creativity and control to every shot.
In this amazing conversation, we talk about…
- How she got started in photography
- The magic of off-camera lighting and how it makes her work stand out
- Juggling multiple photography specialties
- Why she enters competitions and how it benefits her business
Lauren is offering 5% off all MagMod products with code LADPHOTOGRAPHY. Don’t miss out!
Connect with Lauren: Lauren@LADPhotography.com
LADPhotography.com
Let’s thank Lauren for such an insightful discussion! And please subscribe so you can listen to
all the other brilliant guests! Luci
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
Running a profitable photography business is tough, but my guest in this episode proves that it can also be wildly profitable—if you take full responsibility for how you run it.
Meet Allison Tyler Jones, CPP, Master Craftsman, educator, photographer, author of four books, and host of the REWork Podcast.
I have to say that how she shares her vast knowledge and the foundations of a successful business, in a clear and super fun way, makes this a “must listen more than once” way.
According to Allison, is not your average photographer. She does not sell printable digital files, but she does run one of the most profitable portrait studios in the country. Instead of quick-turnaround sessions, she creates large-format wall art, family galleries, and custom albums designed specifically for her clients’ homes. Her signature style? A mix of lifestyle, commercial, and a little bit of chaos—what she calls "Art That Happens to Be Your Family."
In this episode, we’re getting real about what it takes to build a thriving photography business, including:
- How shifting to a value-based model attracts better clients and bigger sales
- The importance of taking full responsibility for every aspect of your business
- How setting clear client expectations leads to long-term success
- Why staying in touch with your clients every year is the smartest way to have a solid business
Allison’s advice is direct, practical, and refreshingly honest. She’s here to challenge the way photographers think about pricing, client relationships, and profitability—because at the end of the day, success comes down to one thing: Owning it.
Bonus! Allison is giving away her Time-Blocking Tool—because let’s be honest, we could all use a little more time and a lot more structure. Grab it at www.dotherework.com/timeblocking
Connect with Allison:
- support@dotherework.com
- www.dotherework.com
- www.atjphoto.com
- www.dotherework.com/bootcamp
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
Ever felt the urge to create just for yourself? This week, I’m chatting with Anjana Olson, an award-winning photographer, educator, and lighting guru, about her self-portrait journey and how it’s transformed her art AND her business.
Master photographer, Anj (Anjana) Olson is the portrait photographer of Anj Portrait Studio, serving Des Moines, Iowa and surrounding areas. After obtaining a Bachelor of Fine Arts Degree and a Nutritional Science degree from Iowa State University, she chose to follow the path of photography and specializes in tangible fine art for her clients. Her work is influenced by her experiences as a Mama to 3 amazing sons, Wes Anderson movies, and her voracious appetite for books.
We made it to Episode 300! I am beyond grateful for every listener who has joined me on this journey. With 70 solo episodes, 220 guest interviews, and listeners from over 100 countries, this podcast has grown into an incredible community of passionate photographers. Thank you for your support, engagement, and commitment to growing your photography businesses with me!
In this milestone episode, I reflect on my 42 year journey—from my background in wedding and family photography to coaching and producing this podcast. I highlight some of my most popular of 70 solo episodes with insights on in-person sales, overcoming fears, setting boundaries, and the power of positive thinking. Plus, I touch on key marketing strategies like networking and targeted promotions to help you grow your business.
Here are the episodes I invite you to revisit. Scroll to the bottom for my entire list of topics I shared over the last almost 6 years.
- Episodes 294 & 296: In-Person Sales – My #1 topic! Learn how to sell wall art and albums while serving your clients at the highest level.
- Episode 7: Selling Psychology – Key sales tips from my days selling makeup—use the right words, sell results, and get the sale in the moment.
- Episode 117: Are You Good Enough? – Taming those inner critiques
- Episode 137: Making the Phone Your Best Friend – How to book clients with confidence and talk about pricing the right way.
- Episode 179: Feel the Fear and Do It Anyway – Why fear holds us back and how to push through it.
- Episodes 105, 109 & 212: The Four Agreements in Business – Game-changing mindset shifts for business success.
- Episode 273: Setting Boundaries – Teaching clients how to treat us and knowing when to walk away.
- Episode 290: Abracadabra-Using the power of attraction and focus in business
- Marketing tips on how to move away from social media and get out into the community
That’s a wrap on Episode 300! I’m so grateful for all of you who listen, share your feedback, and support this podcast. As long as I keep getting great guests and amazing responses, I’ll keep this going—it’s my way of giving back to our industry and helping you thrive.
If you want to make the most of these episodes, check out the transcripts (on Apple Podcasts, you can even copy and highlight key insights!). And of course, be sure to explore my solo episodes and guest interviews for more valuable lessons.
Thanks again for being part of this journey. Episode 301 is coming next week, and it’s a good one! Wishing you an amazing spring—or whatever season it is when you’re listening. See you next time!
Your pal, Luci
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
PS…Here is a list of my solo episode topics:
- 290 Abracadabra…positive thinking
- 285 Psychology of Motivation
- 282 transforming limiting beliefs into success
- 278…resistance…
- 277 purse shopping and luxury
- 273…setting boundaries
- 269 handling objections
- 261 263 265…10 big marketing ideas
- 257…communicating values…6 ps
- 256 doing your best
- 252…getting natural expressions from kids
- 246 the power of specializing
- 243 taming your fears and unfolding more joy
- 241 posing strategies and planning portrait sessions
- 236…wedding day success
- 230…money tips and strategies
- 228…hot leads from business partners
- 214 216 218 220 222 224 7 steps to attract ideal clients
- 212 the 4 agreements in business
- 210 starting your business!
- 207…honoring the history and importance of portraiture
- 204 no more starving artist
- 199 speaking live to grow your business
- 194…magic to manifest ideal clients
- 190 best year yet success plan
- 179…feel the fear and do it anyway
- 174…luci tells her success story
- 170 go, wait or stop…when to make changes
- 162…photo business success secret at events
- 156 5 love languages in business
- 152…secrets to selling wall portraits
- 148…gathering economic storms
- 0.affiliate marketing
- 137…making the telephone our best friend
- 133…marketing from the inside out…success starts from inside
- 127 framing tips
- 122…starting your business…
- 117…are you good enough?
- 113…getting organized
- 105 109 four agreements
- 97… Luxury
- 93 …natural light
- 80…money mistakes gopher hole
- 76 personal grown and business
- 73 website tips
- 69 no more starving artist
- 63 value of contests and competitions
- 59 challenges all new photography business face
- 54 getting stuff done
- 48 self motivation and self discipline
- 44 serving and thriving…
- 12/31/2019…branding
- 12/3/19…resistance (replay above)
- 10/15/19…10 ways to ruin a great sale
- 17 IP
- 8/6/19…seven dollar donut
- 7/2/19 12 tips from selling makeup
- 6/11/19 your to-do list
I’m thrilled to welcome back Jeffrey Shaw—one of my most popular guests! This is his third time on the show, and for good reason. I first heard him speak at PPA’s Imaging USA, and he completely blew me away. Now, five years later, he is just releasing “Sell To The Rich”, and he shares so many great insights from this book. He also has 2 other amazing books in case you want more Jeffrey.
From humble beginnings, Jeffrey became one of the top portrait photographers in the U.S., with work featured on Oprah, CBS News, People Magazine, and displayed at Harvard University. He’s a speaker, author, business coach, TEDx presenter, and founder of The Self-Employed Business Institute.
So guess what? Luxury sales is not just about raising prices, having a fancy website, or advertising to wealthy people.
Jeffrey breaks down why selling to the rich is more about mindset than money. He shares why luxury is a way of being, how personal growth plays a role in sales, and why success starts with your own belief in value.
Listen for these key takeaways:
- Luxury isn’t just a price point—it’s an experience.
- Your real competition isn’t other photographers.
- Judgment will cost you sales.
- “Clean energy” is essential. Confidence, clarity, and authenticity are what attract high-end clients.
- You need to embody luxury yourself. To sell the experience, you have to understand what it feels like.
His book is now available for presale early March 2025! Go to his website to be one of the first to get your hands on it jeffreyshaw.com
And thanks for subscribing to my YouTube channel and your favorite podcast platform.
Hugs, Luci
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
Okay, photographers—real talk. What happens to your business if life throws you a curveball? Whether it’s an unexpected emergency or the day you finally decide to retire to a beach with endless piña coladas, your business needs a plan. I know this isn’t something many of us think about or even want to talk about, right?
This week, I’m chatting with Mike Price, who knows a lot about this. After helping a fellow photographer navigate the process of closing his business after a stroke, Mike made it his mission to bring awareness and practical advice to photographers. Our conversation dives into what to consider and how to start planning, so your business doesn’t just disappear if you ever have to step away.
Mike is a photographer and all-around business prep guru. After spending 20+ years in IT, he built Fairfield Photography, specializing in sports, high school seniors, executive portraits, and commercial architecture. He has also created a detailed workbook, Quit Like a Pro, to help photographers and their families prepare for emergencies or business transitions.
He recommends that we:
•Prepare: Keep track of passwords, accounts, and business assets (no, sticky notes don’t count).
•Practice: Regularly check and update your emergency or business transition plan.
•Execute: Have trusted people in place so your business doesn’t fall apart overnight.
•Communicate: Don’t let your family, clients, or business partners guess what to do next.
Not to worry—this isn’t about quitting. It’s about being smart, protecting your legacy, and keeping your business strong, no matter what happens.
And Mike has a special gift just for my listeners to help you get started! Visit PhotographersToolbox.com/luci.
Connect with Mike at FairfieldPhoto.com or email him at info@FairfieldPhoto.com.
Thanks for listening and sharing! – Luci
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
Hey, photography friends! Ever thought about how much your photo lab impacts your business? This week, I chat with Dirk Witt from Mid South Color Lab, and he’s breaking down why not all labs are created equal—and why choosing the right one is a game-changer for your success. But not only how to select the right companies but why making them a partner, having them on your team, is a key to success.
Dirk isn’t just a lab expert—he’s been in your shoes! With years as a wedding, family, and senior photographer, plus 17 years on staff at Mid South Color Lab, he knows firsthand the challenges of switching labs and maintaining top-tier print quality. His mission? Make your transition to a pro lab effortless so you can focus on what you do best—creating stunning images.
Key Takeaways:
- Not all labs are the same—Find one that matches your brand and quality standards.
- Choosing the cheapest is not usually the wisest decision.
- Luxury business? Luxury lab. High-end clients expect high-end prints, framing, and albums.
- Your lab is more than just prints—The right lab helps you grow, supports your workflow, and adds value to your business.
- Quality sells! Use top-tier products as a selling point to boost client satisfaction (and your profits).
- Your photo lab isn't just a vendor—it’s a partner in your business. Whether it’s prints, albums, or framing, finding the services that.
Match your business and cheer on your success is a vital tool for the profitable photographer.
Be sure to connect with Dirk and Midsouth for your free prints, starter kits, and 25% discount
- https://midsouthcolor.com
- dirk.midsouth@gmail.com
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
Hey, friends! I’m still buzzing from PPA’s Imaging Expo—so many incredible people, ideas, and gratitude for my 40 years in this amazing community! Meeting past guests in person was a blast.
Now, onto today’s episode! This is Part 2 of my deep dive into In-Person Sales (IPS) using a projector. If you haven’t yet, check out Part 1, where I covered why IPS is a game-changer. You can also watch this on YouTube for the full experience!
What You’ll Learn:
•What you need for a successful IPS session (projector, screen, boards, big samples)
•Creating an emotional slideshow presentation – and why music matter
•My IPS process that converts clients into happy buyers
•Two secret tips that boost sales
•A live demo of how I present images and guide clients
This system has worked wonders for me, and I’m excited to share it with you. Whether you’re new to IPS or refining your process, these strategies help you sell with confidence.
Let’s dive in!
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
I had the most amazing time at PPA’s Imaging Expo and if you are one of my new listeners I met in Dallas…HELLO!!
We have the most incredible industry. We are so fun, dedicated, creative, smart and love to hang out together. I feel soooo blessed ho have had 40 years in this community.
This episode features Debbie McFarland, a photographer with 27 years of experience who’s found her passion in empowering tweens through photography. Tweens, ages 9-12, are at a critical stage of growth and transformation, and Debbie shares how capturing their beauty and confidence has not only impacted her clients but also grown her business.
Here’s what you’ll learn:
•Why tweens are an underserved market and how focusing on them can make a meaningful difference.
•Debbie’s marketing strategies—from partnering with local businesses and therapists to hosting large community events.
•How heart-driven work leads to success, including her global kindness initiative, Sparks of Kindness.
Debbie’s story reminds us that passion, creativity, and connection can transform your business. Tune in for actionable tips and inspiration to incorporate more meaning into your work while thriving financially!
and connect with Deb at
- cedarhillstudio@comcast.net
- www.cedarhillstudios.com
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
I thought I would go back to the basics. It has been a while since I shared my step by step “In Person Sales System” so today, and in two weeks, I go deep into the Why and How of showing our work and helping people select art and albums they will treasure from their sessions.
Question 1-Are you ready to transform your photography business and take your sales to the next level? and
2-Do you ever wonder how some photographers consistently generate thousands of dollars in portrait orders, selling multiple wall portraits and albums?
In this and the second episode on IPS, I’ll share how I average 3 to 7 wall portraits per client, and how my coaching clients regularly achieve orders of $2,000 to $4,000—and sometimes even more!
In this solo episode, I reveal 7 reasons why I love IPS and why it’s the ultimate way to:
- Connect with your clients on a deeper level.
- Provide incredible service while building trust.
- Improve your photography and confidence.
- Increase your income and thrive in your business!
From my journey of starting with nothing to building a thriving photography career, I’ll show you how IPS has been a complete game-changer for me and my clients.
Key Highlights:
- Why IPS isn’t just about sales—it’s about serving your clients and creating joy.
- How IPS can improve your craft as a photographer.
- The surprising connection between higher client investments and stronger relationships.
Tune in to hear my story of resilience, the power of standing out in a competitive market, and why being a trusted advisor is the foundation of my sales system.
FREE GIFT: Don’t forget to grab my ebook, “10 Big Ideas for Marketing in the Real World,” at www.lucidumascoaching.com.
If you’re ready to stop competing on price and start thriving, this episode is for you!
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
I’m kicking off the year with a bang with wonderful guests, and I couldn’t be more thrilled to have Heather Lahtinen as my new BFF on The Profitable Photographer today! Heather is an award-winning wedding and portrait photographer from Pittsburgh, PA, with over 20 years of experience as a photographer and entrepreneur. She’s built not one but two six-figure businesses and is a true expert in marketing, pricing, and business strategy.
But what makes Heather truly special—and the focus of our conversation—is her mastery of mindset. She’s a certified mindset coach, productivity expert, and mentor to photographers across the globe. Heather also hosts the Flourish Academy Podcast, where she shares her wisdom and wit. One of my favorite insights from Heather? “If you’re not getting the results you want, it’s either a math problem or a thought problem—and spoiler alert, all problems are thought problems!”
I can’t wait for you to hear her advice and start transforming your mindset for success
Here’s what we dove into:
- Heather’s Simple Money-Making Steps:
- The Belief Triad:
- Step 1: Believe you're a professional.
- Step 2: See yourself as a business owner.
- Step 3: Picture yourself as the CEO of a thriving, multi-six-figure business.
- The Power of Belief: Success starts with believing there are people out there who want what you’re offering. If you’re doubting that, Heather shares how to climb the “belief ladder” to shift your mindset.
- Mindfulness and Monitoring Your Brain:
- Your thoughts create your feelings, which drive your actions.
- Replacing negative thoughts with positive ones can transform your outcomes.
- Remember, "You’re only one thought away from a completely different life!"
- Better Questions, Better Results
Heather’s wisdom will help you stay mindful, motivated, and aligned with your vision for success.
Free Gift: 151 Ways to Get More Photography Clients
Contact Info:
heather@flourish.academy
Flourish Academy
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
I’m beyond excited to have Shawn Black on The Profitable Photographer. Shawn is a powerhouse in the world of boudoir photography. He is based in Boston, Massachusetts, and is an international award-winning photographer, educator, and president of AIBP (Association of International Boudoir Photographers)
His mantra? #BeBoldBeSexyBeYou—with an emphasis on being unapologetically yourself.
In this episode, we dive into:
•Shawn’s “why” for creating empowering boudoir experiences.
•How his colorblindness influences his signature bold, contrasty lighting style
•The evolution of boudoir photography into a more inclusive art form.
•The importance of mentorship, learning, and community for photographers.
•His tips on posing—making clients look (and feel) like superstars.
•The journey from a high-powered career to weddings, and finally, his true passion: boudoir.
His journey is as inspiring as his work, offering valuable insights for photographers who want to create art that uplifts and empowers.
And hey, there’s a freebie! Get 1 free month on new yearly AIBP memberships as a listener gift. Get in touch with Shawn:
•Email: shawn@coutureblack.com
•Websites: https://www.coutureblack.com
https://aibphotog.com
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
Meet Dan McClanahan, a photographer based in Ames, Iowa, who’s making waves in the world of photography. With honors like representing Team USA and being a Top 10 finalist in the World Photographic Cup, Dan knows his stuff. AND he’s a featured speaker at SYNC and Imaging USA too!
Oh and…he is a super nice guy
In this episode, we dive into:
•How Dan uses light to tell stories and connect with his clients.
•His career shift from a bustling studio to a solo business that fits his life and family.
•How Rolling Stone Magazine was his big inspiration
•Dan’s process for creating portraits that reveal his clients’ true beauty and worth.
•The difference between commercial and personal photography and how he balances both.
Dan’s approach is as inspiring as it is relatable. Whether he’s collaborating on commercial shoots or designing personal portraits that actually change people’s lives, he’s all about authenticity and creativity. Dan’s advice for photographers? Keep pushing yourself and your craft—and remember, what you do is important!
Connect with Dan at
- mcclanahanstudio@gmail.com
- instagram.com/danmcclan/
- mcclanahanstudio.com
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
Hello and Happy New Year! This has been one of the MOST popular episodes so I thought it would be a great one to start out 2025. Here we go….Magic is real. Thoughts have power.
In this repeat episode I am going FULL Woo Woo and talk about the power we have to become a magnet for success, attracting what we want in life, both big and small. The secret powers we have to manifest things like great photography clients, relationships, abundance, even a pair of the perfect sunglasses. (Listen for the tale of lost the sunglasses).
I often touch on this subject in my other podcasts and decided to go for it and claim my truth…that this stuff works (TSW) and that I use it all the time.
If the woo woo, or calling it the power of the Universe or God or a spiritual teacher is not your thing, you can call it awareness or accessing our own genius. Whatever you call it, my experience is that it is real, that actions combined with these manifesting principles go hand in hand to create the life we desire.
In this episode of The Profitable Photographer I share my perspective and experiences through:
- fun stories about my small miracles
- reference books and teachers on the topic
- tools like affirmations and visualizations
- the principles of the laws of attraction
- where this teaching came from historically
- the importance of positive energy/vibration and how to raise it
And how there is a loving and creative force always listening to our desires and ready to bring us what we want and that the more clear we are, the faster these things can come our way.
I am visualizing this episode being the perfect one for you right now, whether you have been on team “Law of Attraction” or this is new for you. Because you deserve to have all good things in your life!!
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
This special episode of The Profitable Photographer is a little gift just for you! It’s a sneak peek of my guest appearance on Andrew Helmich’s PhotobizX podcast. I was honored to join nine other amazing coaches to share some top tips for thriving in 2025. And because I didn’t want you to miss a second of my part, I’m sharing it here—with an extra bonus tip just for my listeners!
I’m keeping it short and sweet because I know this season is packed with celebrations. So, grab your favorite drink, get comfy, and let’s dive into my three big recommendations for kicking off 2025 on the right foot:
- Use IPS with a Projector: Build trust, connect deeply with your clients, and watch your profits soar. This strategy not only boosts sales but also gives you a confidence boost as your clients laugh, cry, and hug you during their sessions!
- Embrace Accountability: It’s easy to blame external challenges, but real growth starts from within. Use slower seasons to sharpen your skills, refine your branding, and tackle those marketing updates you’ve been putting off.
And here’s your bonus tip: Build a rock-solid email and snail mail list. From postcards to newsletters, staying in touch with your clients and leads is the secret sauce to long-term success.
Tune in for inspiration, actionable tips, and a sprinkle of fun to kickstart your best year yet! Don’t forget to visit www.lucidumascoaching.com to snag your free strategy session.
Let’s make 2025 your most profitable—and joyful—year ever!
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
On this episode of The Profitable Photographer with Luci Dumas, I chat with Scott Wyden Kivowitz, a talented photographer, educator, and storyteller who has mastered the art of surprise proposal photography. As the Community Manager and podcast host at Imagen (an AI editing program), Scott balances his roles as a father of two, husband, photographer, and host of the “Workflows Photography Podcast”.
Scott’s journey into proposal photography began during the pandemic and has since become a passion, blending his love for storytelling with his commitment to delivering unforgettable client experiences.
Here’s what you’ll hear in this episode:
•Scott’s secrets to capturing those high-stakes moments in proposal photography.
•Why preparation and having the right gear—like dual cameras—are crucial for success.
•How Scott balances photography with his role at Imagen, offering tools like personalized photo editing, culling, and cloud backup.
•Why he encourages photographers to embrace In-Person Sales (IPS) for higher profits and better client service.
•The importance of using a CRM for organizing workflows and staying efficient.
And since his passion is helping people master their workflow, we also discuss ways to create more time in our lives for both the business and our personal lives.
Scott’s ability to teach in a straightforward, easy-to-understand way shines throughout the episode, and he even shares tips on using Imagine, with an exclusive link for 1,500 free edits. Whether you're curious about proposal photography or looking to streamline your business, this episode is packed with inspiration and practical advice.
- Check his goodies out at https://imagen-ai.com/
- https://www.facebook.com/groups/imagenai
- https://www.instagram.com/imagen.ai/
- https://www.instagram.com/scottwyden
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
Where in the world would you love to photograph clients and get paid really well for your photography including all your expenses? Paris? Costa Rica? New Zealand?
I loved my conversation with Denise Watrous who has built a wonderful business that includes traveling to amazing locations. She reveals so much about how you can do the same.
She is an award wining, Certified Professional Photographer from Waukesha, Wisconsin, Denise is a master of destination portraits, blending her passion for travel with her talent for creating vibrant, personalized portraits.
We dive into:
•The secrets behind her stunning destination portraits.
•How she tackles the challenges of on-location lighting and logistics.
•What it takes to price and plan travel-based photography sessions.
•Why senior portraits hold a special place in her heart (hint: it started with her kids!).
•The gear she swears by for on-location shoots.
Denise’s love for storytelling through portraiture and her adventurous spirit will inspire you to dream big and explore new horizons. Whether you’re ready to take your work global or just looking to up your on-location game, this episode is for you!
Connect with Denise:
- denise@watrousphotography.com
- @watrousphotography
- https://www.facebook.com/groups/155347079275408
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
Hey there, fabulous podcast listeners. Today, I’m thrilled to introduce you to Maria Arellano, a Fine Art Photographer based in Houston, Texas, who’s been creating magic since 2015. Maria has this incredible gift for helping women see themselves as the stunning, powerful goddesses they are—no matter their size, shape, or story.
In this episode, we’ll chat about:
•Why boudoir photography makes Maria’s heart sing (spoiler: it’s all about confidence and celebration!)
•How she creates a safe, empowering space for plus-size clients to shine
•The art (and hustle) of balancing two specialties like a total pro
•Maria’s genius strategies for building a loyal, raving community—from goddess-themed shoots to her unforgettable client prom nights
Maria also dishes on why she doesn’t sell herself but chooses her clients—and trust me, it’s a game-changer.
Maria doesn’t just take photos; she crafts experiences. And get this—clients literally fly in from all over to work with her! Plus, she’s a mentor for other photographers, helping them find their own magic and build thriving businesses.
If you’ve ever doubted your beauty or wondered how to truly connect with your clients, this episode is your sign. Let’s go!
Connect with and check out Maria’s stunning work at…
- maribellaportraits@gmail.com
- Maribellaportraits.com
- GoddessbyMaribella.com
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
Hey, it's Luci Dumas, and today’s solo episode is a little different because I am sort of “journaling” about my experiences around the topic and looking for my own answers as I explore a topic that’s been on my mind lately: motivation. Specifically, how we can find it, sustain it, and even question whether we always need it. Is it okay to just be sometimes? To live a simpler life without constantly striving for the next big thing? It's a big question, and one that I’ve been pondering deeply.
As I thought about motivation, I kept coming back to Maslow's Hierarchy of Needs. You might remember it from a psychology class—it’s that pyramid of five human needs. It got me wondering: can understanding these levels help us reignite our drive when it feels like the spark is fading?
In this episode, I break down each level of Maslow’s pyramid:
•The basics like food and shelter.
•Our need for safety and security.
•The desire for connection and belonging.
•Building self-esteem and feeling accomplished.
•And finally, the quest for self-actualization—living our best, most fulfilling life.
I’ll share some thoughts on how these needs might be influencing your motivation—or lack of it. Plus, we’ll tackle that ever-present voice saying, “I should be doing more,” and decide if it’s always true. Spoiler: sometimes it’s okay to give yourself grace.
Some of the ideas on how to become or stay motivated I explore are suggestions to
•Identify the Blockages:
•Set Goals Aligned with Your Needs:
•Reflect and Reassess:
•Leverage Higher Levels for Inspiration
Tune in for a mix of self-reflection, practical tips, and maybe even a spark to get you motivated—or at least, to help you feel okay with where you are right now.
Be sure to check out www.lucidumascoaching.com and feel free to book a 20 minute chat
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
In this episode of The Profitable Photographer, I’m thrilled to catch up with Kelly Warkentin, a lifestyle family photographer in Vancouver, Canada, mom of three, and one of my proudest coaching success stories. Kelly has not only built a thriving photography business but also created a work-life balance that lets her focus on her family and her clients.
When we started working together, Kelly was selling digital files for hundreds of dollars. Through my training program (and her hard work implementing the strategies), she discovered the power of selling heirloom art and albums in person, transforming her sales into thousands. Now, she’s adapted my system to develop her own Virtual IPS approach, helping busy photographers serve their clients with exceptional care while reclaiming their time.
Here’s what we cover:
- How Kelly transitioned from traditional sales to Virtual IPS to avoid burnout.
- Why personalized connection and service are game-changers in luxury photography.
- Outsourcing tips to lighten your load and grow your income.
- Simple yet effective strategies for balancing a successful business with family life.
Kelly’s story is a testament to the power of mentorship, innovation, and courage. Tune in for actionable insights and plenty of inspiration!
Reach out to and join her private group
“Virtual IPS for portrait photographers on Facebook”
hello@kellywarkentin.com
KellyWarkentin.com/chat
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
I’m so excited to welcome Linda Carroll to the podcast! Linda is a Certified Professional Photographer, Photographic Craftsman, and Portrait Artist who has been capturing beautiful moments and inspiring others for decades. Her studio in Kennesaw, Georgia, specializes in family and portrait photography, and her approach to “Capturing Life” has made her a beloved figure in the photography community.
Episode Summary:
In this conversation, Linda and I explore how she’s kept her passion alive over the years, especially when creativity might need a little spark. She shares practical tips, her favorite resources, and the joy she finds in teaching others.
Episode Highlights:
- Keeping the Spark Alive – Linda recommends reading The Creative Mind and journaling as tools to nurture inspiration and creative energy.
- Photo Safaris & Exploration – Taking spontaneous drives and traveling to new places helps Linda see the world in new ways, fueling her passion for photography.
- The Power of Teaching – Sharing her knowledge with others, especially through her Santa season training and set design workshops, is a major source of joy and inspiration.
- Timeless Wisdom – Linda reminds us: it’s never too late to start something new or reignite our passion.
Closing:
A huge thank you to Linda for sharing her insights, passion, and experience with us! If you’re feeling inspired to connect, please reach out to her for mentorship or just to say hello. And as always, feel free to contact me for coaching, guidance, or any questions about your photography journey!
lclifephotos@gmail.com
www.lclifephotos.com
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
In this episode, I share how to unlock your potential as a photographer by embracing an abundance mindset!
If you’ve ever thought, "My clients won’t pay that" or "This just won’t work here," this one's for you. Join me as we explore practical ways to challenge and overcome limiting beliefs and create the business you truly want.
Some of my one-way conversation (from me to you) includes:
- Common beliefs that may hold photographers back from charging what they’re worth
- How to identify and connect with clients who value your work
- Strategies for photographers in smaller communities or niche markets
- Inspiring stories of photographers who broke through location or pricing barriers
- Why abundance is about focusing on what you want and staying open to new possibilities
I hope you take the time to explore your own conclusions or excuses and adopt “new
and improved” thoughts that will help you be more resourceful and positive about
how to make your dreams come true!
Luci
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
In today’s episode, I’m thrilled to chat with Amy Posner, a true trailblazer in the world of online business and coaching. Amy has built six thriving businesses (five are still going strong!) and empowered thousands of freelancers to find their footing and flourish. She shares insights from her course, Complete Breakthrough Freelancer, and her experience as co-host of Business Badassery.
Find out why she says it’s not them, it’s you….what you are doing that is keeping you from achieving your dreams.
In our chat, we get into the good stuff:
•How to attract and keep ideal clients by building genuine relationships
•How to bring business skills up to the level of your creative ones (the real key to six figures and beyond!)
•Creating value for clients before they even see a price tag
•Seeing your clients as partners, so they know they’re in good hands
•Moving beyond a six-figure income as the ultimate goal to find what truly drives your success
Amy and I are “kindred spirits” and clicked instantly, and I couldn’t help but wish she lived closer so we could keep these conversations going!
Enjoy this conversation filled with so many tips for being super successful doing what you love
And reach out to her here to ask a question or learn about her course and podcast.
alexis@publicityxchristina.com
360-480-3079
https://amyposner.com/
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
Hey, fans of The Profitable Photographer Podcast! I’m bringing back one of my all-time favorite episodes from 2021 because it’s just that good. If you missed it the first time or need a refresher, this is your chance to hear from Hart Tan, an incredible photographer and entrepreneur from Singapore. Hart is the mastermind behind Tomato, one of the largest photography studios in Singapore, and he’s running a high-volume, seven-figure business he started 12 years ago.
Hart is not only an award-winning Master Photographer, but he also shares such valuable insights on building a business that’s successful, sustainable, and truly your own. In our conversation, Hart goes beyond photography and dives into what it means to craft a career that works for you—one that brings both success and happiness.
Here’s what we talk about:
- Building your business like a house: The foundation is key, and it’s what gives you the freedom to grow.
- Curiosity is your best tool: Always stay curious about what works and what doesn’t.
- Marketing with intention: Test, measure, and adjust your strategies based on real results.
- Personal responsibility and problem-solving: Success is a combination of creativity and taking responsibility for your actions.
- Trust your gut: Not all advice fits. Learn to listen to your inner guidance.
- Systems are essential: Have a system in place to make everything run smoother.
Hart’s wisdom is timeless, so if you’re looking to build a thriving business and a fulfilling career, this episode is a must-listen. He’s got a wealth of knowledge, and I know you’ll love what he shares.
Want to connect with Hart? Check out his video on how much to charge: Watch Here.
- Email: hart@tomato.sg
- Website: www.tomato.sg
- Facebook: www.facebook.com/tomato.sg
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
Here we go again...another great guest and conversation on The Profitable Photographer with Luci Dumas! I’m so excited to introduce you to Jen Hargrove, an award-winning fine art photographer specializing in character portraits, pets, children, and abstract waterscapes. With 12 years under her belt, Jen’s earned titles like Master Photographer and Certified Professional Photographer.
Jen share some eye opening practices that have helped her business success grow through print competitions, and she’s mastered the art of turning mini-sessions into high-profit opportunities. And guess what? These mini- sessions are primarily of men transformed into unique characters like soldiers, firemen, or sea captains. Wives and mothers love these!
Here’s what you’ll learn:
- Keepsake Sessions: How Jen markets these unique sessions to her clients , turning them into characters like soldiers or sea captains.
- Making Personal Art Pay: Jen’s strategy for selling her art through boutiques, Etsy, and galleries.
- Delegating Sales: Why letting go of sales was the best move for her business.
- Giving Back to Photographers: Jen’s passion for helping fellow photographers and why teaching others is important to her.
Final thought is that our industry is not saturated. Don’t be afraid to teach others but stay in your lane. She wants to see everybody giving back to other photographers.
AND she has arranged a contest with Miller’s Color Lab.
WIN $150 wall art certificate by leaving a comment about this episode on the YouTube video of this episode and I will pick a winner!
https://jenhargrovephotography.com/ jenhargrovephotography@yahoo.com
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
Hello new and loyal listeners. This episode is from the “Way Back” machine from 2019. I still have the resistance challenge, and I thought you would enjoy it again as well, or for the first time.
Are you like me? Are there a million great ideas to help you grow your business, and simple tasks on your "To Do" list that you struggle with completing or even starting?
This is called "Resistance", everyone experiences it and it can be conquered day by day.
In this episode, Luci discusses:
- How personal resistance to daily tasks is the enemy of success.
- What resistance looks like in its many iterations.
- The value in working with a coach to move through fear and resistance.
Key Takeaways:
- Personal resistance is a natural part of being a professional artist.
- Diligently working through a list of defined tasks can set you free.
- Delegate or hire out time-sucking tasks that don’t generate the most money.
“Creative work is not a selfish act or a bid for attention on the part of the actor. It's a gift to the world and every being in it. Don't cheat us of your contribution. Give us what you've got.” Steven Pressfield
References:
- The War of Art - Steven Pressfield
- Ted Talk “How to Stop Screwing Yourself Over” - Mel Robbins
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
In this solo episode, I share my experience shopping for a new purse, and illustrate many of the points I love to share about how to communicate value and create that luxury experience for potential clients. How we can take someone from a warm lead to someone wanting what we offer and are willing to invest well to receive it?
I needed a new purse. I don’t care about brand names but I like function and quality. After a less-than-stellar experience at Macy’s and a pleasant but almost hands-off visit to Nordstrom, I walked into a Coach store that just has handbags and such, where the display and personal service were on another level. The salesperson listened to my wants and needs, and guided me through a few options, their quality and features, and I found myself falling in love with an item I didn’t even consider in my search.
It was a masterclass in the art of customer care and becoming a trusted advisor—a lesson every photographer can apply when selling their own work.
Some of the takeaways to listen for are…•
- Create a Premium Experience: Your environment and presentation is important.
- Become a Trusted Advisor: Guide clients to the products they’ll love, even if they don’t know it yet.
- Focus on Value Over Price: Clients should feel the investment is worth it before they ever hear the price.
- Build Emotional Connections
- Tailor the Experience: Customize your approach to each client for a truly personalized experience.
Tune in to learn how to elevate your in-person sales and create a luxury experience for your clients, just like Coach did for Luci.
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
In this episode, I have an awesome chat with the super-talented Pete Coco, a successful headshot and portrait photographer. We dive into the nitty-gritty of starting your photography business, and yeah, it can be overwhelming. But Pete’s advice? Don’t worry—just start!
Pete specializes in headshots and portraits and is based in Garden City, New York, providing high-quality photography services to individuals from various industries, including business professionals, realtors, lawyers, doctors, actors, and models.
He also is a mentor and has a YouTube channel with 30,000 subscribers, where he talks about photography, gear reviews, and all sorts of things.
Pete shares so much valuable wisdom, including:
•The importance of finding a mentor who truly understands your vision.
•Staying passionate about the type of photography you want to do every day and creating work you love and want to be paid for.
•Embracing failure as a learning tool, instead of fearing it.
Pete also introduced us to his "CoCo Trio"—the perfect blend of work, business, and mindset. Mastering all three is essential for success. Plus, he drops some book recommendations like The Motivation Manifesto by Brendon Burchard, Man’s Search for Meaning by Viktor Frankl, and the Tao Te Ching for extra inspiration.
His final gem? It’s never too late to start, and your photography doesn’t have to be the best in the world—it just needs to get started. You can catch Pete live at the Imaging Expo in Texas through Professional Photographers of America.
Bonus: Download any of Pete's free videos, and he’ll share five of his all-time favorite portrait tips!
- PeteCocoPhoto.com
- Facebook: https://www.facebook.com/share/Rqq6EdYUWTd2QDSQ/
- Instagram: https://www.instagram.com/petecocophoto/
- YouTube: https://www.youtube.com/petecocophotography
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
Hey lovely listeners! I am delighted to share my conversation with the fabulous Tanya Goodall Smith.
She has been on the show two other times and this time, she has a wonderful new book we are going to chat about, “The Introvert's Guide To Personal Branding: How To Put Yourself Out There Without Changing Who You Are”. It is a great read and wow, did it open my eyes to the power of introverts in the photography world!
It also goes deep into the topic of personal branding, which is a great tool to be seen and known without having to do what the extroverts do to get positive attention.
You can trust her guidance as the founder of WorkStory Creative, an agency that helps introverts who are evolving their business create an elevated brand vision and bring it to life. She has 20 years of experience at the Fashion Institute of Design and Merchandising, designing for with international brands like HP, Disney and GUESS. And is a Brand Builder’s Group Certified Personal Branding Strategist.
Key takeaways from our conversation:
•Introverts as Superstars: How introverted tendencies can be turned into advantages for success.
•Famous Introverts: Even some well-known performers and photographers are introverts who've learned to thrive.
•Overcoming Fear: The fear of being on camera or criticized can be tamed by focusing on the value you're bringing.
•Feel the Fear & Do It Anyway: Tanya's mantra for introverts looking to step out of their comfort zones.
•Power of Personal Branding: How a strong brand can communicate for you when you’re not keen on the spotlight.
As always, thanks for subscribing, commenting, and sharing your thoughts.
Want to chat? Reach out to me at https://lucidumascoaching.com/. Catch you later, friends!
To Download the first chapter of her book for free
https://www.workstorycreative.com/freechapter
And get in touch with her at www.Workstorycreative.com
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
Hey everyone, it’s me again, Luci Dumas, and in this episode of The Profitable Photographer, I had the pleasure of chatting with architectural photographer Jack Zigon. We dug into the fascinating world of architectural photography and the business side of things that makes it all work. Let me tell you, it was such an insightful conversation, it almost made me want to start a new career/ specialty.
He is a photographer based in Philadelphia who specializes in photographing architecture. One of his loves is capturing the built environment, and also has a passion for landscape and nature photography, and loves to use light and composition to create beautiful photos with that “wow” factor that makes your clients want to stop and stare.
He has had an “illustrious career” working in sales, online marketing and photography for 30 years,In a previous life, as VP of Internet Marketing, he grew Comcast Business’ online marketing division from $76 million/year to $1.6 billion annually, In other words…he is very smart and has had a lot of success before starting this new business.
Here’s what else we covered:
•Real Estate vs. Portfolio Photography: While real estate photography can bring in a steady but moderate income, Jack explained how portfolio photography for architects is where the real long-term value is.
•Marketing Strategies: Jack gave us a peek into how he markets his business using tools like LinkedIn, email newsletters, and even printed portfolios sent to hot prospects.
•How Jack Approaches a Job: It all starts with learning the story behind the building from the architect.
•Starting in Architectural Photography: Thinking about diving in? We chat about where to start and skills needed to get going successfully.
•The Gear Game: Jack also talked about what high-end equipment needed for architectural photography
•Pricing Your Services: Pricing can be tricky! Jack emphasized how essential it is to price your work correctly. Finding that sweet spot is an art in itself.
Whether you’re thinking of getting into architectural photography or just curious, this episode is packed with practical tips and advice. I hope it gets you excited to grab your camera, explore the beauty of buildings, and start experimenting.
Thanks for tuning in, and don’t forget to subscribe to The Profitable Photographer on YouTube and your favorite podcast platform. It is the encouragement I need to keep sharing and interviewing amazing guests.
Here is how to connect with Jack
- jack@jackzigon.com
- www.jackzigon.com
- https://www.linkedin.com/in/jackzigon/
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
Welcome to The Profitable Photographer!
We all have them, right? Clients that are beyond challenging, can not be pleased no matter what, and make us question ourselves. Or create sleepless nights trying to come up with just the right response to a criticism. Did we do something wrong, are we not good enough, should we change our policies?
In this episode, I explore a crucial topic that every photographer faces: how to set and keep policies that help us effectively deal with difficult clients. Inspired by the wisdom of Anna Taylor, “Love yourself enough to set boundaries. Your time and energy are precious, and you get to decide how you use them,” we'll delve into how to navigate challenging situations while maintaining your sanity and business integrity.
The first piece of advice is to evaluate the situation and see if there is something that is our fault and search for remedies. The second is to realize that there is a very small percentage of our clients that are just plain impossible to please...or are purposely being difficult so they can get more from us than what we offer.
In this episode, we’ll cover:
- Understanding Difficult Clients: Why some clients just aren't the right match and how to recognize the red flags early on.
- Real-Life Experience: I share a personal story of a challenging client who crossed boundaries, teaching me valuable lessons in protecting my work.
- While most clients are wonderful, it's the .1% who can cause headaches. Learn how to handle them without losing your cool.
- Setting Boundaries: How being self-employed taught me to confidently establish and enforce boundaries in both business and personal life.
- Six important steps that help avoid or resolve misunderstandings.
- Whether you're just starting out or have been in the business for years, this episode will give you the tools you need to set boundaries that protect your business and your well-being. Tune in and take control of your client relationships!
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
In today’s episode of The Profitable Photographer, I had the pleasure of chatting with Ruth Annan, and we had a rich and thought-provoking conversation about two very different topics: the importance of intentional diversity in our businesses and the pure joy of event photography. Ruth shares her insights on how embracing diversity can lead to richer experiences, deeper connections, and more interesting stories in both our personal and professional lives.
As a bonus, she shares how, as a business owner and a mother, she is able to rock both roles.
Here’s a glimpse of what we covered:
•Intentional Diversity: Ruth and I talk about how being intentional about diversity can transform our photography businesses, teaching methods, and overall approach to life. She encourages us to reach out and include people we might not interact with regularly, making our lives and work more vibrant and fulfilling.
•The Joy of Event Photography: We explore why corporate events can be both educational and profitable. Ruth’s successful business in corporate events, headshots, and video production showcases the potential of this niche, especially when combined with a diverse team and client base.
•Balancing Motherhood and Business: I investigate some of the challenges, solutions, and rewards while navigating life as both a businesswoman and a mother. She emphasizes that it’s okay to seek help and that integrating business responsibilities with family life can benefit everyone involved.
This episode is packed with actionable advice and inspiration for anyone looking to build a more inclusive and profitable photography business. I am honored to have had this frank conversation with a very inspiring and brilliant person.
Here is how you can get in touch with Ruth
- annanproductions@gmail.com
- www.annanproductions.com
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
On this episode of The Profitable Photographer, I’m joined by Marcel, a wedding photographer in Australia with over 16 years of experience who is all about creating a remarkable client experience. He loves the connective and passionate memories that he creates for couples. And he's also generous with his time by mentoring photographers entering the market, he loves to assist other photography studios as needed, and also helping our wider wedding planning community.
One of my main takeaways I totally agree with from this conversation are..1. Be nice/likable. 2. Be caring. 3. Build relationships. Make connections with our clients but also with vendors, guests and bridal parties.
Listen for these topics and how and how you can use this info to thrive in the very competitive wedding photography world.
•Deliver Memorable Client Experiences: how his passion for connecting with clients leads to unforgettable wedding photography that truly captures the essence of the couple's special day.
•The Power of Networking: why strategic networking with other wedding vendors and photographers has been the cornerstone of his business success, providing him with a steady stream of referrals.
•Maximizing Visibility: his technique of sharing galleries with vendors post-wedding, which not only strengthens relationships but also amplifies his brand’s reach.
•Sales as a Service: the importance of being personable and listening to clients during the sales process. He shares his approach to asking the right questions to uncover what clients really want.
•Smaller Weddings, Bigger Profits: info on how smaller weddings can be surprisingly profitable and how Marcel has streamlined his process to maximize efficiency.
If you’re looking to build stronger client relationships and leverage networking to grow your business, this episode is packed with actionable insights from Marcel!
By the way, if you are attending the Professional Photographers of America’s Imaging Expo this coming Feb 2025, watch for news about them get together for my listeners and guests. I am anxious to meet you in person!
Here is how to connect with Marcel
- Web: www.marcelvanderhorstphotographer.com
- Email: marcel@mvphotography.com.au
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
Hello hello hello. I have some BIG NEWS!
I am throwing a meet and greet in Dallas during the Professional Photographers of America’s Imaging Expo for my guests and listeners to The Profitable Photographer with Luci Dumas podcast. Come hang out on Sunday, Feb 2nd in the afternoon and meet guests, fans of the show, and of course me.
And now about this newest episode. Recently, I had the pleasure of chatting with Adam Goldberg from A Gold Photo, an exceptional pet photographer known for his stunning wall art and in-person sales approach. Adam also offers both in-person and online training for photographers eager to learn from his wealth of experience. Here’s a sneak peek at what we discussed:
1In-Person Sales (IPS): Adam's strategy to avoid burnout and maximize profits. We even did a fun role-play where I pretended not to do IPS!
2Photographing Dogs:
◦Get Experience: Practice regularly, even daily.
◦Know Your Camera: Be so familiar with your gear that you can operate it instinctively.
◦Patience: Pets and their owners can sense your energy. Stay calm and patient.
◦Read Dog Behavior: Understanding canine body language is crucial for great shots.
◦Clear Communication: Be in control and clearly communicate with your assistant.
Stay calm, confident, and consistent.
◦Cheese: Yes, string cheese is a fantastic treat to get pets to cooperate!
Don’t forget to check out Adam’s website and Instagram for more inspiration. And, of course, subscribe to The Profitable Photographer on YouTube, Apple Podcasts, Spotify, or wherever you listen. Your support keeps the show going. Until next time, happy shooting!
- Adam@agoldphoto.com
- website: www.agoldphoto.com
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
Hi Brilliant Photographer, welcome back!
Today, I am sharing my solo episode diving into a topic that can always use more info and ideas: handling objections. I shared my thoughts on this a while back, but I'm excited to give you a fresh take.
As Sandra Boynton's coffee mug says, "Salesmanship begins when the customer says no." This couldn't be truer in our field. You can do everything perfectly—attract the ideal clients, have amazing sessions, and plant seeds for future purchases—but an objection can stop you in your tracks.
Objections can arise at any point: initial contact, during a call, in-person consultations, or sales sessions. We need to be prepared with responses that not only satisfy our clients but also encourage them to book us and invest in our products and services.
Here are some common objections you might face and how to handle them:
1.Initial Contact:
"I don't use the phone. Just email, please."
"Can I have only digitals?"
"Please send me your pricing."
2. In-Person Consultations:
Price issues.
Pushback on the in-person sales session.
Time of day, location, clothing preferences.
3. Sales Sessions:
"Can we order later or some now and some later?"
It's important to remember that our goal isn't just to make a sale because we need it. We believe that what we offer is a blessing to our clients. Always keep your "why" in mind.
Here are three key takeaways for handling objections:
- Establish yourself as a Trusted Advisor:
- First respond to questions with a clarification questions: When faced with a challenging question, take a breath, ask for clarification, and use the "Feel, Felt, Found" technique.
- Stand firm on your policies using this phrase...”These were the prices and policies when you booked me, and they are still my prices and policies."
Watch on YouTube or listen wherever podcasts are shared as I dive deeper into these points and
share more insights on handling objections effectively!
And thanks, as always, for listening, subscribing, and connecting. I heart you big time! Luci
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
Hey everyone! I hope you loved Judy Reinford’s amazing interview in part one as much as I did. She shared so much wisdom and inspiration about photographing horses. Now, we’re back with part two of this fantastic conversation, and I can't wait for you to dive in.
Who is Judy Reinford?
So, who is Judy Reinford? Well, she's an award-winning photographer and a total rockstar when it comes to turning animal photos into stunning works of art. She's a PPA Mastercraftsman, Master Artist, and Certified Professional Photographer (CPP). With a Bachelor of Fine Arts, Judy's passion and talent have earned her loads of awards, like the PPA IPC 2024 Gold Medal and four-time Grand Imaging Award (GIA) nominations. Plus, she’s been named PPA International Diamond Photographer of the Year. You’ve got to check out her incredible images, including digital mixed media paintings and fairytale composites of pets and horses. They’re just magical!
Judy travels all over the country, teaching photographers how to capture the heart and soul of animals in their photos. She’s super dedicated to supporting local zoos and rescues through her work. One thing she loves is helping others embrace artificial intelligence (AI) in their creative toolbox. And get this – in every class she teaches, using the same basic images, each student’s work ends up totally unique. It’s so cool to see everyone’s creativity shine!
Key Points to Listen For
Here are some awesome things to listen for in this episode:
1Her “spice rack” – Programs like KREA, Magnifique, Leonardo, and Topaz.
2Places to access AI – Tools like Photoshop, Midjourney, and Firefly.
3Basic “how-to” tips on replacing backgrounds.
4The ease of restoring old photographs.
Judy Reinford’s passion for animal photography and her deep expertise make her such an amazing resource for any photographer looking to step up their game. Enjoy part two, where Judy reveals how Photoshop and AI can take your photographic art to the next level.
Thank you so much, Judy, for a conversation that was both inspiring and packed with practical advice.
Connect with Judy Reinford:
•Website
•Email: judy@judyreinfordphotography.com
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
Get ready to explore the enchanting world of animal photography with the amazing Judy Reinford! In this fun and informative episode, Judy shares her top tips and tricks for capturing stunning photos of horses, zoo animals, and pets. She had so much great info to share that I split it into two episode. Stay tuned for part two, where we’ll dive into Photoshop and AI magic!
Who is Judy Reinford? Judy is an award-winning photographer and a master at turning animal photos into works of art. She’s a PPA Mastercraftsman, Master Artist, and Certified Professional Photographer (CPP) . With a Bachelor of Fine Arts, Judy's passion and skill have earned her numerous awards, including the PPA IPC 2024 Gold Medal and four-time Grand Imaging Award (GIA) nominations. She’s also been named PPA International Diamond Photographer of the Year.
Good news. Judy travels the country teaching photographers how to create breathtaking equine, pet, and zoo photos. Her seminars are all about capturing the heart and soul of animals, and she’s dedicated to supporting local zoos and rescues through her work.
Key Tips from the Episode:
Photographing Horses: Listen in for the following info
1Know Your Audience
2Lens Choice, Aperture and Shutter Speed Setting
3Action Shots
4Attention to Detail.
5Know Your Subject by Taking Riding Lessons
Check out her incredible images including digital mixed media paintings and fairytale composites of pets and horses.
Conclusion: Judy Reinford’s passion for animal photography and her extensive expertise make her an incredible resource for any photographer looking to improve. Don’t miss part two, where Judy will reveal how Photoshop and AI can elevate your photographic art.
Connect with her at https://education.judyreinfordphotography.com/
judy@judyreinfordphotography.com
Subscribe to The Profitable Photographer podcast for more inspiring interviews and tips! Leave us a review and share this episode with fellow animal photography enthusiasts.
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
My friend, Andrew Darlow, is a New Jersey-based photographer, author, and workflow coach. He is very skilled at “tech stuff” and is my go-to guy when I get in the weeds about software, digital issues, and such.
For over 25 years, he has helped people capture, edit, print and backup their photographs, videos, and other media. His work has appeared in many publications and other media, including: People Magazine, Animal Planet, Rangefinder and Professional Photographer Magazine. Andrew's photographic prints have been widely exhibited and are held in numerous private collections.
He invented the GalleryPouch Art Bubble bag after some of his framed prints were damaged during an exhibition. He is also the author of four award-winning books, including: “Focus and Filter,” “Biscuit for Your Thoughts,”
Andrew has been on the show two other times and in this episode he highlights some of his favorite ways to print images from matted C-prints, to metals and canvas wraps.
He explains the options and value of 6 different options
- Matted C-prints (darkroom, digital c-prints or inkjet prints)
- Canvas wraps using inkjet printing or "hand-stripped" prints made from C-Prints from companies like Mid-South Color Labs in Jackson, TN.
- Face mounted acrylic prints (
- Metal prints (dye-sublimation):
- Metal Prints (direct print).
- Press-printed cards and promotional items, including large prints.
Listen for his special offer and visit
https://backup.fm/luci24/
then sign up for my free newsletter to receive his new e-book that describes his Backup Blueprint.
Thanks again to Andrew for a very helpful and fun chat about printing photographs and so much more!
- Website: https://backup.fm
- Website: https://imagingbuffet.com
- Facebook (personal page): https://facebook.com/adarlow
- Facebook (business page): https://facebook.com/andrewdarlow
- Instagram: https://instagram.com/andrewdarlow
- LinkedIn: https://www.linkedin.com/in/adarlow/
- X: https://x.com/AndrewDarlow
- adarlow@gmail.com
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
And here we are at Part Three…the final solo episode about the material
I share in my eBook called “10 Big Ideas for Marketing High Dollar
Portrait and Wedding Photography in the “Real World”.
You can download your free copy by going to the bottom of the home page at www.lucidumascoaching.com to follow along and gain deeper insights into the topic.
Here is a reminder about the core teaching in this eBook. Well, so many people
stay on their computer to do most or even all of their marketing efforts. Social
media of course has many great ways to reach potential clients. But if that is the
only way these photographers are marketing, they are missing out on the power of meeting people in person, getting their work seen as printed photographic art, and directly reaching ideal clients.
In the first episode in the series, I shared some basic wisdom such as the importance of
knowing how to sell and how to produce photographs that people will purchase. We can be
awesome at marketing but fall short if those activities are lacking.
In the second chapter, I cover the next Big Ideas in detail including Gift Certificates as fundraisers, Publications, Networking, and Mastermind groups.
In Part 3 I finish up with the last topic:
- 8- Events
- 9- Auctions
- 10- The importance of effective branding
Be sure to watch or listen to all 3 episodes as I dive into each of these ideas for how to
become a marketing master outside of the internet. Be sure to go to www.lucidumascoaching.com and
scroll to the bottom of the HOME page to get the link to the book.
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
This episode of “The Profitable Photographer with Luci Dumas” is a bit different and very special. I am sharing an inspiring conversation with Ernst Ulrich Schafer a master of black and white photography. He started as a fine art photographer after being given a camera by a friend in Vietnam, and many years later created a successful portrait photography business that lasted over 20 years ago, until his retirement.
Ernst shares his journey as an artist, and business owner, and the importance of continuous learning and community involvement in the field.
Key Discussion Points:
- The Importance of Studying Art
- Learning from Mentors and Teachers
- The Role of Participating in Photography Organizations
Do yourself a favor! Stop what you are doing right now and check out his photography on social media because you will be inspired by, and in awe of this lovely man’s work.
And if you join him on social media you can get support, ask him questions, and will to see his latest works and get updates on his projects.
https://www.facebook.com/ernst.u.schafer
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
Today’s episode is Part Two of Three solo episodes about the material
I share in my eBook called “10 Big Ideals for Marketing High Dollar
Portrait and Wedding Photography in the “Real World”.
You can download your free copy by going to the bottom of the home page at www.lucidumascoaching.com to follow along and gain deeper insights into the topic.
So what is the main theme of this teaching, you ask? Well, so many people
stay on their computer to do most or even all of their marketing efforts. Social
media of course has many great ways to reach potential clients. But if that is the
only way these photographers are marketing, they are missing out on the power of meeting people in person, getting their work seen as printed photographic art, and directly reaching ideal clients.
In the first episode in the series, I shared some basic wisdom such as the importance of
knowing how sell and how to produce photographs that people will purchase. We can be
awesome at marketing but fall short if those activities are lacking.
Then I cover the next Big Ideas in detail
4- Gift Certificates as fundraisers
5- Publications
6- Networking
7- Create your own mastermind group
Be sure to watch for Part Three as I continue to explore the info
in my ebook on marketing. Just scroll to the bottom of the HOME page to
get the link.
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
Oh Goodie! Another fantastic interview with my most listened-to guest, Ronan Ryle, is ready for you to be inspired by. His heart for serving others, his charming Irish accent, and his profound wisdom all combine to make this episode truly special.
Ronan loves to emphasize that every day, he wakes up with the mission to empower photographers to achieve their goals, fulfill their potential, and grasp the true impact of their work on fostering a healthier society in mind, body, and spirit.
A PPA Craftsman, Ronan has built several successful businesses across various industries, including photography. He proudly serves as a Board of Director of Professional Photographers of America and holds the position of President of Client Success at Infinity Group, which encompasses 3XM, The Difference Maker Revolution, and Photovalue.
In this conversation, we take a deep dive into the importance of discovering our "WHY" i.e. the reason behind what we do. And how it shapes the way we conduct our business to align with that purpose.
We discuss:
•The invaluable and unforgettable nature of what we offer.
•Giving more of ourselves and crafting extraordinary experiences for our clients.
•Cultivating connections and becoming more comfortable interacting with others.
•Shifting the focus onto our clients rather than our own needs.
Furthermore, we explore how Artificial Intelligence (A.I.) is not a threat when we remain focused on our passion and purpose, and how we can embrace A.I. as another tool to simplify our lives and enhance our businesses.
Big thanks to Ronan for a wonderful, inspiring conversation!
Don't forget to claim Ronan's free gift at: https://www.thedifferencemakerrevolution.com/
- 3XMsolution.com
- Ronan@TheDifferenceMakerRevolution.com
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
Today’s episode is Part One of Three solo episodes about the material I share in my eBook called “10 Big Ideals for Marketing High Dollar Portrait and Wedding Photography in the “Real World”.
You can download your free copy by going to the bottom of the home page at www.lucidumascoaching.com to follow along and gain deeper insights into the topic.
So what is the main theme of this teaching, you ask? Well, so many people stay on their computer to do most or even all of their marketing efforts. Social media of course has many great ways to reach potential clients.
But if that is the only way these photographers are marketing, they are missing out on the power of meeting people in person, getting their work seen as printed photographic art, and directly reaching ideal clients.
In this first episode in the series, I share some basic wisdom such as the importance of knowing how sell and how to produce photographs that people will purchase. We can be awesome at marketing but fall short if those activities are lacking.
Then I cover the first three Big Ideas in detail
- Creating and Using a Contact List
- Wall Portrait Displays
- Creating Alliances
Be sure to watch for Parts Two and Three as I continue to explore the info in my ebook on marketing. Remember...just scroll to the bottom of the HOME page to
get the book.
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
Hey there, listeners! Welcome back to another episode of “The Profitable Photographer with Luci Dumas”. I am absolutely thrilled to have Bryan Capricci as my guest today.
CEO and Founder of Sprout Studio, a CRM built by photographers, for photographers,
Bryan is also an award-winning wedding and portrait photographer based out of Fonthill, Canada. In 2014, he was awarded his Masters of Photographic Arts (MPA) designation by the Professional Photographers of Canada (PPOC), making him one of the youngest Canadian photographers to receive this level of achievement.
He and I are diving into a topic that's crucial for every business owner out there: balancing the roles of CEO and entrepreneur. It's all about how we manage working in our business versus working on our business. Let's get started! It's not just about running the day-to-day operations but also about strategizing for future growth.
Wechat about the importance of not waiting until you have free time—make it a priority to focus on growth and improvement. Also how to make sure your efforts are intentional, planned, and prioritized.
Listen for his rocking horse analogy i.e., you're moving, but not going anywhere. This is what happens when we get caught up in busy work. Remember, "small hinges move big doors."
Determining Business Success:
How do we know if we're on the right track? Here's a simple formula to define business success and growth:
- New Leads: Are you consistently attracting new potential clients?
- Bookings: Are those leads converting into bookings?
- Higher Value: Are clients booking higher-value services?
- Client Spending: Are existing clients increasing their spending?
Evaluating Impact:
When considering tasks, ask yourself: How likely is this activity to impact the business? Don’t fall into the trap of being busy for the sake of it. Remember, sometimes as photographers, we identify so closely with our work that we sacrifice personal time. Let's break that cycle.
Momentum Method:
Here are important questions to help get a handle on everything:
- Can This Be Automated? Ask if the task can be done without your direct involvement. If yes, automate it.
- Accelerate: Are there ways to do tasks faster with less effort.
- Simplify: Can the task be simplified or aligned with other activities?
- Evaluate Necessity: Does this task need to be done at all?
You might not love every aspect of running a business, and that's okay. You have three options:
- Don't Do It: Some tasks might not be necessary.
- Do It: Just get it done if it's essential.
- Collaborate or Outsource: Find someone to help, whether through collaboration or hiring.
Thanks for tuning in! Remember, balancing your roles and prioritizing your time can make a significant difference in your business's success. Until next time, keep pushing forward and finding those small hinges that move big doors!
Bryan has a gift called The Winning Week Formula at https://getsproutstudio.com/winning-week/
and 20% discount available https://www.trysproutstudio.com/?via=edu
Connect with Bryan:
- bryan@sproutstudio.com
- getsproutstudio.com
- www.bcapphoto.com
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
Who wants to be a marketing expert where attracting ideal clients is as easy as turning on a hose? Then you are going to love this episode of The Profitable Photographer! My guest this week is the award-winning photographer, John Glaser from Texas. He specializes in dramatic luxury portrait photography and has a distinctive style with his portraits of dogs, seniors, and sports.
His podcast, “Refocus Your Photography Business with John Glaser,” is excellent, and I will be a guest soon, so be sure to check it out.
John shares how his love for photography grew from his passion for sports while coaching at Seven Lakes High School in Katy, Texas. He has built an amazing high-volume, high-sales business using his skills as a marketer and business owner.
Marketing seems to be everyone’s challenge, and John has mastered this aspect of running a successful business.
Be sure to listen for those top three action steps that attract oodles of qualified clients day in and day out:
- Facebook marketing with model searches and giveaways.
- Business to Business: How to partner with others and boost both of your bottom lines.
- Cultivate a robust client list and use it.
John's parting thought is this: Don’t stop! Keep working on the business, especially when you are busy, so you stay busy.
You are invited to join the free Facebook group and contact John with questions or feedback:
- Email: john@johnglaserphotography.com
- Facebook Group: Refocus Your Business
- Instagram: @therealjohnglaser
- LinkedIn: John Glaser Photography
Tune in and get ready to supercharge your marketing game!
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
Hey, brilliant photographers! Today's episode is all about kicking those mindset roadblocks to the curb with Jeff Brown, a very special human that loves to support people to become highly profitable. Let's dive into the juicy details from our chat:
- Background: Photographer, Author and mentor, Jeff started his photography career in the Royal Navy (yes, he is British) and has owned five photography companies of his own. t Plus, he's shot over 750 weddings! Talk about skills. He's on a mission to spread motivation and inspiration like confetti, folks!
- Writing Whiz: Jeff isn't just a pro behind the lens; he's also penned four No.1 best-selling books for photographers.
- Ambassador Extraordinaire: Not content with just conquering the photography world, Jeff's also President of the British Institute of Professional Photographers, a brand and marketing ambassador for some heavy hitters like OM SYSTEM and much more. Talk about wearing many hats!
- Mindset Magic: Ever heard of the saying, "What you believe, you can achieve"? Jeff's all about that. Listen to his journey from failure and depression to living the life he loves.
Jeff dropped some serious wisdom bombs and steps to change your mindset. He suggests we…
- set up a vision and type it up as if it is already done.
- look at others that are successful to discover what is possible
- read books, listen to famous people’s stories,
- cultivate gratitude…write three things in the person, possession, and experience every day
- be generous
- limit your exposure to negativity
- fear…challenge your fears and take their power away
He leaves us with this suggestion…Instead of sweating over your photography skills, Jeff reminds us to focus on our branding and perceived value. Wise words, indeed!
So, folks, if you're ready to level up your mindset game and unleash your potential listen to the audio or watch the video.
Then head over to Thephotographersmentor.com for more Jeff Brown magic.
And check out my coaching programs, find more episodes or get in touch with me at
www.lucidumascoaching.com
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
Hey there, photographers! Welcome back to another episode of our podcast, where we delve into the glamorous world of high-end marketing and sales. I’m excited to share 6 concepts or strategies needed that start with the letter P….like photography with you today, so buckle up and let’s dive in!
First up, we’ve got Persistence.
-Think Rocky Balboa training montage vibes. We’re talking about sticking to your guns, even when the going gets tough. Showing up day after day, adapting, growing, trying and failing and succeeding is the key to achieving and maintaining your dreams.
Now, onto Personality.
-We’re not just selling products; we’re selling ourselves. It’s all about authenticity, folks. People want to connect with real humans, not just fancy logos. So let your personality shine through, because that’s what sets you apart in a sea of luxury brands.
Next is making a Personal Connection.
- It’s like that warm fuzzy feeling you get when you walk into your favorite boutique. We’re not just selling stuff; we’re forging genuine connections with our clients. Because let’s face it, who doesn’t want to feel like a VIP?
Of course we need luxury Products.
- Quality over quantity, my friends. Luxury is all about that top-notch craftsmanship and attention to detail. Keep it simple, keep it sleek, and watch those sales soar.
Now, let’s talk about Perception.
- It’s all about the vibe, the aura, the “je ne sais quoi”. Your branding sets the tone for everything, from your logo to the way you answer the phone. It’s all in the branding.
Last but certainly not least, we’ve got Pricing.
-Cue dramatic music. Pricing is an art form, my friends. It’s not just about slapping on a number; it’s about how we share our pricing as well as what we charge.. Those little pricing tricks can make all the difference.
Thanks so so much for tuning in my 6 “Ps” for communicating value and luxury. I hope you notice that communicating our value is multi-layered and it all is important.I Heart You!
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
“Always Do Your Best!
Your best is going to change from moment to moment; it will be different when you are tired as opposed to well-rested. Under any circumstance, simply do your best, and you will avoid self-judgment, self-abuse, and regret.”
Hello, howdy, and thanks for tuning in.
Soooo...this is a solo episode with random thoughts about many things, including some about always doing our best. The quote is from “The Four Agreements” by Don Miguel Ruiz…one of my favorite personal growth/ business success books. The twist is
that our best is different every day and it is important to give ourselves grace for being where we are at the moment.
What is up at the moment for me is that I have had over a week wrangling a cold and cough. So doing interviews and personal recordings came to a stop, just when I needed new episodes. I didn’t want to abandon you so today I jumped on zoom, raspy voice and all, and shared what popped into my brain (what little I have today).
Listen in to what came up about
- acceptance
- being a recovering perfectionist and
- a fun coincidence after solving a World puzzle recently
- being a recovering perfectionist.
Hope you enjoy this small but hopefully valuable one-way conversation.
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
Hey there, lovely listeners! Today, we're joined by the wonderful Hayley Fisk, a passionate product and beauty photographer who's all about celebrating diversity and authentic beauty standards. With her background as a business mindset coach and over a decade of experience in the industry, Hayley's here to share some golden nuggets of wisdom with us.
In this episode, Hayley dives into the world of commercial photography, sharing her perspective and experience. There are so many interesting details I was eager to learn about this genre and she did not disappoint.
We explore the differences between commercial photography and the personal photography nichelike weddings and portraits. Some of these include…
- The number of people involved in a commercial shoot compared to photography
- That the client is not the person she is shooting with commercial
- When, how much, and how we get paid
- Mostly commercial gets paid upfront
- We are both selling an experience
- Networking is important in both
- Embracing and promoting diversity
We also go pretty deep talking about how creating a community of like-minded photographers and referring others helps our businesses thrive. And creates a healthy business environment.
Hayley is also an amazing business and mindset coach, especially for commercial photographers, and we have a powerful conversation about positive “vibes”, and the importance of managing our thoughts and energy that attracts what we desire.
Closing Thoughts:
Well, folks, that's a wrap for today's episode with the amazing Hayley Fisk! We've learned so much about the ins and outs of product and beauty photography, and we can't wait to put these tips into action. Stay tuned for more inspiring conversations on The Profitable Photographer!
Bonus…she has a great gift at https://theanxiousphotog.com/
“How to Manifest Your Dream Clients”
https://hayleyfisk.com/
Instagram: https://www.instagram.com/hayleyfiskphoto/
LinkedIn: https://www.linkedin.com/in/hayley-fisk-photo
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
So nice I am sharing it twice! Some great things deserve to be enjoyed more than once. This episode from 2 years ago with ProSelect Guru Ron Nichols is one of those. He has mastered the art of sales and has some great advice to help others do the same.
Ron Nichols has excelled at In-person sales long before the term IPS was coined. Since graduating from college with an art degree, Ron has owned a studio where he perfected studio sales from both the psychological and technical aspects. He has worked closely with many software companies in creating applications that optimize sales efficiency while capitalizing on emotion and enabling back-end workflows.
Ron has worked for many of the country’s top image-makers in developing sales processes and workflow schemes to increase studio profitability. His work now is exclusive as CEO of Pro Studio Sofware, Inc, since the acquisition of ProSelect. Ron’s photographic work and industry service have garnered awards from around the world. He has taught throughout the globe and is a PPA International Juror, Jury Chairman, and past PPA President. He is a member of the elite group, the Society of XXV.
He has some great tips about in-person sales and workflow, making this an episode you won’t want to miss.
You won’t want to miss:
- All about his workflow.
- The red flags you need to be on the lookout for.
- His top sales tips.
- What it’s like to be a CEO.
Ron’s knowledge is top of the line. Be sure to tune it!
Connect with Ron:
- Website ProStudioSoftware.com RonNichols.com
- https://www.instagram.com/i.ronnichols/
- Facebook ProSelect
- Twitter ProStudioSWtheRonNichols
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
Welcome to The Profitable Photographer Podcast! This week, I am delighted to share a conversation with Master Craftsman Bruce Hirsch, an amazing photographer and smart businessman as well. With a career spanning over 42 years, Bruce's passion lies in capturing the essence of families, though he's also had the honor of photographing Presidents, politicians, and sports celebrities..
He shares how he booked an astounding 142 appointments in just 5 days doing what he call “Club Portraits”.! Discover his innovative approach to marketing without the use of paid ads, social media ads, TV ads, or direct mail. Uncover Bruce's secrets to success and his unwavering dedication to his craft.
In this episode:
- Discover Bruce’s “zone of genius”
- How Bruce managed to to photograph presidents and celebrities
- Explore the world of country clubs and how he turns relationships into a great specialty
- Gain sales insights and tips for maximizing profits in your photography business
Tune in now for an inspiring journey filled with invaluable tips and fascinating tales from the lens, guaranteed to give you some new ideas and ways to become even more profitable.!
Connect with Bruce Hirsch:
- Website
- Email: bruce@hirschstudio.com
- Apply to be coached by Bruce
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
Welcome to Luci Dumas's podcast “The Profitable Photographer”. This is a solo episode helping you “say no to CHEESE smiles”. I dive deep into the art of getting authentic expression from your subjects, whether they're children or adults. Say goodbye to forced grins and cheesy poses. I share tons of practical tips and tricks.
After 40 years as a children’s portrait specialist, I have tons of ways I put children at ease and get those all-important reactions that are the key to true portrait art.
In this episode,I help you capture genuine emotions that melt parent’s hearts and help you have bigger sales, not to mention more fun with the kids.
It is important to
1-Plan Ahead: Preparation is key. Anticipating the needs and preferences of your subjects can handle a lot of challenges before they start.
2—Know the stages of childhood: Understanding the age group you're working with allows you to tailor your approach and connect with your subjects on a deeper level.
3-Get on their Level: Literally and figuratively. I explore the importance of physical positioning and empathetic communication to establish rapport.
4-Talk to Them: Have fun with them. Communication is key. Luci reveals the power of connection.
Unlocking Playfulness with Props and Activities -I also share my favorite props and activities that unleash real smiles. Some include storytelling, silly songs, words that get true reactions. I also share about
- Tripods: why I find them so important
- Ways to loosen up facial muscles and encourage natural expressions.
- Toys Galore: From soft bunnies, the tickle monster, and dog toys, I share my favorites that spark joy and get kid’s attention
No matter how great your posing, lighting, locations or backgrounds, and props are…the key to successful photographs of children is to make them feel comfortable, engaged, and entertained so their true personalities shine through. Hope this episode helps you make what you do just a little bit better.
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
Welcome to this week's episode, where we're joined by the delightful Betsy Bird from “Ride the Sky Equine Photography”! Betsy, a Certified Professional Photographer with PPA, brings her radiant energy and wealth of experience to the table, offering insights into mastering time management for busy photographers.
Horses have always been at the core of Betsy's journey, stemming from her upbringing on a horse-boarding farm in Georgia. From riding to judging and to capturing their essence through her lens, her passion for equines shines through in her work. With a background in both photography and marketing, Betsy's expertise extends beyond just capturing moments; she's a whiz at branding, goal-setting, and running a profitable business.
Specializing in wall art portraits, Betsy's photography isn't just about images—it's about turning moments into timeless memories. Join us as we delve into the world of time management with Betsy Bird, where passion meets proficiency, and every click of the shutter is an opportunity to craft something truly magical. Get ready to be inspired and equipped with the tools to make your photography journey not just successful, but truly joyful!
In this episode:
- Pro tips for in-person sales
- Strategies to set goals from long-term to short-term and grasp the bigger picture
- Techniques for working smarter, not harder
- Effective time management for busy schedules through automation
- The significance of outsourcing
- Embracing the importance of following your passion
So, let's harness the power of time management and creativity together, and ride into a future filled with endless possibilities in the world of photography!
Connect with Betsy Bird:
- Website
- Email: betsy@ridetheskyequine.com
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
Welcome, lovely listeners, to a special episode of LUCI! Can you believe it? We've reached a whopping 250 episodes! It's time to kick back, relax, and celebrate the journey we've been on together.
Why Do I Keep Doing This?: Let's dive into the heart of the matter. Why do I keep pouring my heart and soul into this podcast? Sure, it's a labor of love, but there's more to it than that. From making new friends to spreading joy across 97 countries (and counting!), the reasons are as diverse as the guests we've welcomed on the show.
Highlights and Insights: What have I learned along the way? Oh, where do I begin? From mastering model calls for steady profits to finding inspiration in tales of creativity, each episode has been a treasure trove of knowledge and inspiration. We've tackled everything from overcoming objections to manifesting dreams, all while sharing stories from industry superstars and rising stars alike.
Shoutouts and Gratitude: A massive thank you to every guest who has graced our virtual stage, from business geniuses to pet photographers, presidents of spas, and beyond. You've brought wisdom, laughter, and endless inspiration to our listeners around the globe. And to our loyal listeners, thank you for your unwavering support. You're the reason we do what we do!
Looking Ahead: As we raise our glasses to 250 episodes of The Profitable Photographer with Luci Dumas, let's not forget that the best is yet to come. We'll keep exploring, learning, and laughing together, bringing you more of the content you love. So stay tuned, because the adventure is far from over!
Conclusion: From the bottom of my heart, thank you for being part of this incredible journey. Here's to the next 250 episodes and beyond! Keep shining bright, keep chasing your dreams, and above all, keep listening to LUCI!
Remember to subscribe, rate, and review – and until next time, keep spreading the light!
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
Welcome to The Profitable Photographer! Today, we're honored to have Missy Thomas, the Executive Director of “Now I Lay Me Down To Sleep (NILMDTS)” joining us. This is an organization that trains photographers and sends them to photograph babies and their families that have or will pass away shortly. Since 2015, Missy has dedicated herself to various roles within NILMDTS, driven by compassion and dedication, culminating in her current role as Interim Executive Director.
Missy's personal connection to NILMDTS stems from the loss of James, the son of close friends, in 2014. Through this experience, she discovered the importance of remembrance photography, igniting her passion to support others on similar journeys.
This organization offers a compassionate service to parents losing a child, providing them with beautiful and sensitive professional portraiture as a tangible reminder of their little ones.
In this episode, we explore the essence of volunteering to photograph these precious souls, touching on technical skills, lighting techniques, and the delicate art of interacting with grieving families. We'll also delve into the transformative power of giving back, emphasizing how it enriches both the giver and the recipient.
In this episode:
- Introduction to NILMDTS and its compassionate team
- Becoming a volunteer photographer
- Exploring photography techniques, like lighting, for capturing meaningful moments
- The transformative impact of giving back on volunteers and recipients
- Interacting with grieving families: finding balance
- Emotional support available to photographers when the experience becomes emotionally difficult
Join us as we learn more about how we can serve people with our skills, where every click of the camera and every act of kindness holds profound meaning.
Connect with NILMDTS:
- Website
- Email: headquarters@nilmdts.org
Connect with Missy Thomas:
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
“What is the truth?…Just by changing the perspective, angle, choice, and compression…the way you crop, you will tell a different truth.”
MAJOR INTERVIEW ALERT!
Today we have THE ICONIC, world-renowned, one of the best in the biz, Jerry Ghionis!
Widely regarded as one of the top five wedding photographers in the world, Jerry Ghionis’ theatrical and iconic images have redefined modern wedding photography. He is a proud Nikon ambassador and was the first Australian named in Top Ten Wedding Photographers in the World by American Photo magazine. In 2011, Jerry was also named by PDN magazine as one of the top photography workshop instructors in the world. IS THAT IT?! Wow wow WOW.
Listen as Jerry blows my mind with topics like:
- How our photography changes “the truth”
- Having fun with lighting
- The importance of reinventing yourself
- Creating a routine in your photography business
- Process > Results always always always
There is so much to be learned in this gold-mine of an episode and I’m so grateful to Jerry for letting me pick his brain for an hour. What a treat.
Get in touch with Jerry at:
- jerryjerryjerry.com
- @jerryghionis on Instagram
- Free tips and tricks https://www.jerryghionis.com/photography-tips-and-tricks
- Find other free goodies at www.jerryghionis.com/sign-up
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
Today, we're absolutely delighted to welcome Chris Fritchie, a true master in the world of photography! With over 16 years of experience, Chris is not just a photographer; he's an artist, a photographic craftsman, and a certified professional. His incredible work has graced the pages of over 150 magazines, and he's the proud owner of Magic Makers Studio, a beloved gem in North Texas. Specializing in the enchanting Magic Santa experience, Chris and his phenomenal team create moments that are nothing short of magical, leaving children and families eagerly anticipating their return year after year.
In this episode, get ready to be inspired as we dive into the importance of following your passions, illuminated by Chris's own journey of discovering magic in what he loves. First up, Chris shares his extraordinary approach to crafting unforgettable experiences through 'The Magic of Santa,' a tradition that keeps customers coming back for more. We'll also explore Chris's impressive print competition career and discover how he continuously hones his skills. And that's not all! Chris's wonderful wife, Lori, joins the conversation to share invaluable insights into setting yourself up for sales success. From understanding customer preferences to forging genuine connections with clients, they'll guide us through the keys to nurturing a thriving business where sales flow effortlessly.
But wait, there's more excitement ahead! We'll uncover Chris and his colleagues' latest venture, IPAC, a project dedicated to preserving precious memories for both photographers and their clients in a truly remarkable way.
In this episode:
- Building lasting connections through immersive experiences
- The art of sales, Chris's superpower
- How to sell a luxury experience to high-end clients
- Insights into customer purchasing behaviors
- Strategies for crafting timeless, classic portraits
Get ready to be inspired and uplifted by the boundless creativity and passion of Chris and his team!
Connect with Chris Fritchie:
- Email: magic@magicmakersstudio.com
- Website
- International Photographic Arts Collective
Connect with Photography Business Coach Luci Dumas:
- Website
- Email: luci@lucidumas.com
- YouTube
Can you believe I've been part of this amazing community of talented and passionate photographers for over 41 incredible years?!
I started off with just a little bit of cash in my pocket and a whole lot of big dreams. I dabbled in everything under the sun to gain experience and figure out what truly made my heart sing.
After all those adventures behind the camera, I discovered my ultimate passions: weddings and children. Weddings quickly became my first niche. Not only was it a speedy way to get some cash flowing in, but it also opened doors to endless opportunities for growth and connections. Soon, I was renowned as one of San Diego's top wedding photographers, making a full time living. 12 years, I dove into children's photography. With rebranding from a wedding to a portrait photographer, I made my mark as the go-to children's photographer.
Fast forward to today, and my journey has led me to my current passion: sharing my knowledge and insights through teaching and mentoring, culminating in this very podcast aimed at helping fellow photographers build profitable businesses. In this episode, we're delving into the power of specialization, uncovering six compelling reasons why focusing on a specific niche can supercharge your photography career.
In this episode:
Listen in to unlock the power of specializing in a specific photography niche to boost your business and skyrocket your career!
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
Welcome to another insightful episode of The Profitable Photographer Podcast! In today's episode, I am joined by master craftsman photographer, Bob Coates. Bob shares invaluable insights on leveraging our photographic creativity to enhance profitability in our businesses.
Bob has been a professional photographer since March 1995, crossingthrough various photography genres from commercial to wedding photography, and ultimately diving into the realm of creating photographic art. He is so lucky to live in the gorgeous Sedona, Arizona
Bob shares his brilliant marketing strategies to maintain visibility in a competitive market and discusses techniques for creating captivating imagery, especially from self-assignments. Additionally, he explores his passion for night sky photography, revealing unique techniques for capturing the Milky Way. Finally, he reminds us about the nature of inspiration and the necessity of immersing oneself in their work to foster creativity and innovation.
In this episode, Bob shares:
- How you can effectively market your business
- What makes self-assignments a powerful tool for honing skills and expanding creative horizons
- How you can frame conversations to effectively showcase your expertise and creativity
- Unique techniques for photographing the Milky Way, particularly in the stunning backdrop of Sedona
Join us for an engaging conversation filled with practical tips and inspiration to elevate your photography business to new heights. You are going to love this one!
PS…be sure to check out the dates for his night sky workshops in Sedona!
Connect with Bob Coates:
- Coates Art Website
- Email: bob@bcphotography.com
- Press Release Information
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
Join me in this episode of The Profitable Photographer as I chat with master craftsman Carl Caylor, a seasoned portrait photographer with over 30 years of experience. Carl's insights are a guide through the intricacies of photography and reminding us of the importance of artistic vision and continuous learning.
In our conversation, Carl emphasizes the significance of emotional storytelling, mastery of light and composition, and the intersection of art and mathematics in photography. He encourages us to practice daily and to study light in nature and in art, drawing inspiration from painters in museums.
From his journey as a lab technician to a renowned portrait photographer, Carl's passion for teaching and sharing knowledge shines through. He reminds us that photography is not just about capturing moments but about capturing emotions and connections.
In this episode:
How do emotional storytelling, mastery of light, and composition make your photos stand out?
What role does artistic power play in setting ourselves apart?
Why is daily practice important?
What is the importance of light, and how do we learn to see it in nature?
What are the mathematics of art, including shape, form, and texture?
Whether you're a seasoned professional or just starting out, Carl's wisdom inspires us to embrace the roles of both teacher and student, fostering a community of collaboration and growth. Thank you, Carl, for sharing your expertise and passion with us!
Connect with Carl Caylor:
- Website: https://www.photoimagesbycarl.net/
- Instagram: https://www.instagram.com/carlcaylor
- Email: carl@photoimagesbycarl.net
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
I must not fear. Fear is the mind-killer. Fear is the little death that brings total obliteration. I will face my fear. I will permit it to pass over me and through me. And when it has gone past I will turn the inner eye to see its path. Where the fear has gone there will be nothing. Only I will remain.”
― Frank Herbert, Dune
Okay, gang…this episode is on the topic of Fear and how we can not let it hold us back from our greatness. As a solo episode, I dive into the topic and take a look at why we need to “Feel The Fear and Do It Anyway” (which is the name of my favorite book by the way on the subject)
I share with you some of my journey, starting with a core thought that I used to have all the time is that I would end up losing everything and becoming a ‘bag lady”…and how I changed that thought and am able to take big risks with confidence.
I look at what we are afraid of and how most times it is one of these things:
- Loss
- Someone else’s reaction, like judgment or disappointment
- Physical consequence/ pain
- Embarrassment
- Self Criticism
And I share a tool where you can do a deep dive into your fears and get to the heart of it, and take the power away from it. I discuss the benefits of taking risks like hiring a coach, opening a studio, buying equipment, and how whatever we do will have benefits from it even if it doesn't go the way we hope.
So…don’t let fear sabotage your success! Take the risks! You are going to be fine, always.
To connect about coaching or any other question feel free to
Email or message me on Facebook.
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
In this episode of The Profitable Photographer Podcast, your lively host Luci Dumas sits down with the dynamic Cinematographer and Photographer, Will Weeks. Luci and Will dive into the art of building a photography business fueled by passion. From capturing magical shots for businesses to capturing special wedding moments, Will, based in Memphis, Tennessee, shares how he turned his passion into a thriving business.
Creativity is the heartbeat of any artist, and Luci and Will discuss the importance of maintaining creative control in your business. Learn how to keep those artistic juices flowing while still navigating the practicalities of the industry. When he's not behind the lens, he's out there helping small business owners with content creation. Learn how giving back to the community can be a fulfilling part of your photography journey.
This episode is not just a list of tips and tricks; it's all about finding inspiration. Luci and Will will leave you excited to feel confident in your photography skills, take control of your creative business, and make your dream photography business come true.
In this episode:
- How to build a passion-based business
- What are the different skills between cinematography and photography
- How to stay creative and keep control of your business
- How to capitalize on passion projects
- How to give back to the community
- How to be confident in yourself
Tune in for inspiration to build your dream photography business with Will and Luci on The Profitable Photographer! Don't forget to hit subscribe and join the journey to profitability with a smile.
Use code Weeks23 for 40% off your first annual subscription to Photobiz: https://www.photobiz.com/sign-up?prod=website_buildityourself&promo=FREEMONTH
Connect with Will Weeks:
- Info@weeksmediagroup.com
- Www.Weeksmediagroup.Com
- 9014683203
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
I’m thrilled to have you join me for another episode of The Profitable Photographer Podcast. In my journey through countless portrait sessions of kids and families, I’ve not only captured memories but also discovered invaluable insights that can help you master family portrait sessions.
Photographers often encounter unique challenges when it comes to family photo sessions, challenges that can stem from a variety of factors, both technical and interpersonal. In today’s episode, my goal is to help you be more prepared to overcome some of those challenges and prevent them altogether.
Get ready to unravel the secrets that can make a world of difference in your family photography journey as I share with you:
- the best equipment to use for family sessions
- how having an assistant is helpful
- the importance of pre-session consultations
- how to prepare parents for what to expect during the session
- setting expectations during the session
- behaviors to expect and how to manage different age groups during a session
And, if you’re eager to dive deeper, feel free to get in touch! I’ve got a treasure trove of resources, from price lists and website reviews to an exclusive opportunity for a free coaching session to kickstart the New Year. I’ve opened up five slots for a free coaching session in the next four weeks, so don’t hesitate to reach out and set up a quick chat.
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
Join us for a delightful conversation on The Profitable Photographer with your hostess Luci and the incredible Karinda Kinsler, a highly successful horse/equine photographer and mindset shifter extraordinaire!
Dive into the world of equine photography with the spirited Karinda Kinsler, who not only captures the beauty of horses but also helps others transform their mindset about money and success. And she has a brand new, brilliant book called The Unicorn, all about the transformation.
She averages around a $6000 sale on normal portrait sessions- with sales going up to the 20k+ mark.
Her business also creates high volume, high price point events and focuses on selling luxury wall art and averages a $3500 sale on 15-minute sessions.
She first shares some tips on photographing horses such as the need to
- develop patience
- be calm and efficient
- coaching a person and how to pose themselves.
- learn to anticipate what will happen next
- go find a barn and take horsemanship lesson
Then discover how to shift your mindset about money and success—from fear to peace. The journey includes
- Working on yourself first
- Taming our mindset which is the little devil on our shoulder
- Rewiring our brains with mantras, positive affirmations, and visualizations
- Recognizing anything that gives you funny feeling…a sense of dread …stop and notice. Then investigate what and why and DECIDE to listen to what thought created this feeling
Tune in for laughter, insights, and a dose of positivity with Karinda and Luci on The Profitable Photographer! Don't forget to hit subscribe and join the journey to profitability with a smile.
Ways to get in touch with Karinda and reach out to buy her new book!
- masteryourmindmoney.com
- https://www.facebook.com/groups/1757388424280335
- Instagram: https://www.instagram.com/masteryourmindmoney/
- https://karindak.thrivecart.com/the-unicorn-of-business-books/
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
What an absolute joy this week’s episode of The Profitable Photographer Podcast was to record! I had the pleasure of sitting down to chat with celebrated and award-winning maternity photographer, Bethany Ellen. If you haven’t yet met her, she is a force to be reckoned with and serves as an inspiration to us all.
Believe it or not, Bethany didn’t attend her first photography conference, or even meet a full-time photographer until 5 years into her photography business. It was then that she decided to pursue photography full-time, invested in learning and mentors, and started stretching her creative muscles to build her photography studio and make her photography business dream come true.
Bethany and I had such an inspiring conversation, but I especially enjoyed that she shared her top 7 tips for kickstarting your creativity with us. I know that especially going into the new year it can be hard to get motivated to create something new, but with Bethany’s tips I’m sure you’ll have no problems lighting that fire.
Listen in as Bethany shares with us:
- the importance of giving ourselves grace
- how stepping out of your comfort zone can kick-start your creativity
- the importance of rest as a creative
- how being creative in another way can boost your photography creativity
- so much more related to boosting your creativity
Interested in learning more from Bethany? Connect with her here:
- Website: www.bethany-ellen.com
- Facebook: www.facebook.com/bethanyellenai
- Instagram: www.instagram.com/bethany.ellen
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
What is better than listening to one of the top episodes of The Profitable Photographer with Luci Dumas? Listening to it again. It has been 2 years since this was released and it is so full of info and inspiration I decided to share it again.
Join us for an inspiring episode with Amy Fraughton, a photography veteran who turned her initial stumbles into a powerhouse business. Discover her lessons on charging your worth and building a high-end brand.
Amy launched "Photo Business Tools" to help fellow photographers overcome common hurdles. As a certified Life Coach, she dives into breaking limiting beliefs for a truer, more successful version of yourself.
Amy's Nuggets for Success:
- Clients are right at your doorstep.
- Think big: Get exposure, don't hide under a rock.
- Diversify: Put your eggs in various baskets.
- Unlock the potential of Google My Business.
- Harness lead magnets, Facebook Ads, local marketing, mail, and a stellar website.
Luci and Amy Fraughton also discuss mindset changes to maximize your success
- Break free from limiting beliefs hindering motivation.
- Cultivate excitement and embrace growth.
- Counter self-judgment with grace and compassion.
- Remember, everyone is on a journey of growth.
- Start believing in your awesome self
Thanks for a great episode Amy that I know my listeners are going to love!
Connect with Amy:
- Email: amy@photobusinesstools.com
- Dive into a Free Master Class: www.photobusinesstools.com
- Website: www.photobusinesstools.com
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
In today's episode of The Profitable Photographer Podcast is all about Real Estate Photography…and how to create and sell add-ons that create massive profits. Our extraordinary guest, Suzanne Luttig, has a connection to our podcast runs deep. The realization that she considers me one of her best friends because of the show moved me to joy. It's a testament to the power of authenticity and the genuine connections formed through the stories shared on this platform.
Suzanne, a Certified Professional Photographer (CPP) with a rich background in the corporate world, made a pivotal decision in 2013 that changed the course of her life. She took a leap of faith, leaving behind the familiarity of her corporate job to cultivate a successful real estate photography business from the ground up. But her story doesn't end there. Beyond the world of real estate and headshots, Suzanne is actively involved in "Now I Lay Me Down to Sleep," a program where photographers capture poignant moments of terminal babies, offering solace to grieving families. Her commitment to this meaningful work is a testament to the profound impact photography can have on people's lives.
Join us as Suzanne shares the inspiring story of her journey, from enrolling in basic photography classes to finding a mentor who illuminated the path to creative fulfillment, to building an impactful, successful photography brand.
Listen in as Suzanne and I discuss:
- how to build a successful real estate photography brand
- finding the right niche for your stage in life
- how to upsell in real estate photography
- the impact of volunteering with “Now I Lay Me Down to Sleep”
Interested in learning more from Suzanne? Connect with her here:
- Email: Suzanne@timelessnebraska.com
- Her website: Nebraskaheadshots.com
- Instagram: https://www.instagram.com/timelessphotographybysuzanne
- LinkedIn:https://www.linkedin.com/in/suzanne-luttig-cpp-rc-50b51746/
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
Wedding days can be overwhelming, chaotic, and all over the place for both the couples and the photographer. But the good news is that we can help them be a more organized and fun day for everyone. Today is another solo episode of The Profitable Photographer Podcast, focused on one of my favorite topics, “Strategic Planning for Wedding Day Success”. What exactly does that mean? It means that today we get to dive into my years of experience as a wedding photographer…covering over 500 weddings. I pull out the pieces that will most help set you up for success on a wedding day.
And, if you want a hint about what we’re covering, let’s just say that a lot of it boils down to your couples trusting you as the Trusted Advisor. If you’re curious about how to plan for successful wedding photography, create lasting memories for your clients and set yourself up for additional sales after the wedding day, you’re in for a treat.
If you’ve listened to the podcast before, you know the best thing we can do for our clients is to provide finished products for them. One tip to keep in mind is that when people sit down and order printed images,, the ones that sell most are the more traditional photos.
How do you achieve that? Listen in as I share
- How to craft packages and set price points to encourage post-wedding sales
- The benefits of a first look
- The importance of building client relationships
- Planning the wedding day timeline for success
- How to manage wedding day logistics
- Avoiding common wedding day mistakes
I hope this episode gets your gears turning and helps you rethink your wedding day planning process with your couples! And don’t forget, you can go to lucidumascoaching.com to set up an opportunity to chat with me if you’re wondering what coaching would be like.
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
Today’s guest on The Profitable Photographer podcast is the incredible Jane Goodrich, a seasoned expert in newborn and family photography, mentor, the biggest cheerleader you’ll find for pricing yourself for profit, and the founder of the CRM Picsello.
Even though she specializes in photographing newborns and families now, Jane got her start in the world of advertising, and only moved into photography when she realized that she should be doing something with her life that she loves. Now, she’s an industry leader, having shared her expertise at multiple PPA sponsored events, Ana Brandt’s The Baby Summit, The Milky Way Business Retreat, and on platforms like PetaPixel.
One of Jane’s biggest passions is helping photographers figure out profitable pricing for their business. So much so, that’s one of the key features of her CRM, Picsello. Who couldn’t use some insight on that?
Listen in as Jane and I discuss:
- the importance of streamlining your photography business
- the challenge and importance of pricing your photography
- how to create a thriving business instead of “Job”
- the CRM she founded, Picsello.
Be sure to get your free copy of Jane’s e-book all about mini-sessions: http://www.picsello.com/photography-mini-sessions-101
Interested in learning more from Jane? Connect with her here:
- Email: jane@picsello.com
- Her website: Janegoodrichphotography.com
- On Instagram: https://www.instagram.com/jane.goodrich/
- The Picsello Website: https://www.picsello.com/
- Picsello Instagram: https://www.instagram.com/teampicsello/
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
Boy, oh boy, have I got a treat for you this week on The Profitable Photographer Podcast! This week the roles are getting reversed, and I am being put in the hot seat by fellow podcaster, and previous Profitable Photographer guest, Ingvild Kolnes.
Norwegian Photographer, Ingvild is a long-time photographer turned educator and mentor for other photographers. She even has her own podcast that you can check out, The Sustainable Photography Podcast.
Ingvild and I thought it might be fun to do a little podcast swap, and I am so glad that we did! What did we talk about? Well, all things In-Person Sales, of course! You all know that I am a huge believer in serving your clients through sales. Not only does it benefit you (hello growing your business and increasing your profit), but it also helps them value their experience, photos, and loved ones more.
Listen in as I share:
- how to boost your sales skills
- how to handle objections more effectively
- why connecting with your clients is vital
- the power of building relationships
- how to create a sustainable photography business.
FREE GIFT…I am offering 8 listeners a “Create the Business of Your Dreams” coaching session. You can email me at luci@lucidumas.com or go to lucidumascoaching.com and set up a quick chat to apply. Woo Hoo!
Interested in learning more from Ingvild? Connect with her here:
- https://www.ingvildkolnes.no
- ingvild@ingvildkolnes.no
- https://www.instagram.com/ingvildkolnes
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
In today's episode, we're honored to have Olesha Haskett, a trailblazing diversity boudoir educator, international boudoir photographer, and founder of Coterie Noire, an educational boudoir community that celebrates and captures the essence of black women. Olesha is also the brains behind CCP, the Coterie Credential program, certifying boudoir photographers to capture the beauty of black women without bias.
For Olesha, boudoir photography is her happy place. It provides a unique platform for her to connect with women on a personal level. This connection is crucial for Olesha, who has always valued the space to connect with other women, guiding and helping them see and appreciate themselves as they are now.
Listen in as Olesha shares with us valuable insights for photographers aiming to capture the beauty of black women. Key considerations include:
- Collaborating with a hair and makeup artist proficient in textured hair and various skin tones.
- Understanding retouching nuances to avoid washing out skin tones and addressing hyperpigmentation.
- Adapting posing and lighting techniques to highlight and celebrate the curves that many black women appreciate.
- Intentional inclusivity marketing strategy to attract black individuals and people of color into portfolios.
- Genuine allyship, emphasizing the importance of listening to stories
Don’t forget to grab your copy of Olesha’s “The Culture Checklist” a comprehensive guide encompassing education, representation, sensitivity, communication, and language. This tool empowers allies to understand their role in supporting underrepresented communities.
Get your copy at this link: https://oleshahaskett.com/culture/
Interested in learning more from Olesha? Connect with her here:
- Email: Ohexperiencellc@gmail.com
- Instagram: @oleshahaskett
- Website: https://www.ohexperience.com/
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
This is a replay of one of the most popular episodes of The Profitable Photographer with Luci Dumas. I received many comments about how helpful my conversation with Jason Marino was it was after it aired. Soooo...thought it deserved a repost....Luci
“If anyone is like me and has dealt with ADHD for a long time and just can’t seem to figure it out. I really encourage people to get the help you need and watch your life change.”
On this episode of The Profitable Photographer Podcast, I have guest Jason Marino sharing his ideas about creating an incredible client experience, and how he transitioned from weddings to portraits.. He also opens up about his challenge in life and in his photography business productivity: ADHD!
Jason is known throughout the photo industry as a lighting, business and client experience expert. He and his wife JoAnne co-run a multi-brand photography company, Imagine Photography, in Arizona, just outside Sin City, Las Vegas.
With a client roster spanning the globe and a bustling studio that has grossed well over a million dollars in recent years ( love to hear it!), Jason also keeps busy with regular appearances at notable conferences and educational summits.
In the midst of this, Jason has struggled with ADHD his whole life, but only recently opened up about it, finally seeking out the help that he needed. His life (AND PHOTOGRAPHY BUSINESS) is a million times better for it!
Finally feeling focused, Jason and I chatted about:
•How treatment for ADHD changed his life and business
•Best software for running your photography business
•Creating a prominent brand in a small town
•The “art of saying no”
•And more!
Hearing how someone is wildly successful in this industry, while navigating the challenges
such as ADHD or any life issue is inspiring to say the least.
Connect with Jason at
- jason@imaginephotoaz.com
- @thejasonmarino on Instagram
And connect with his business at
- Imaginephotoaz.com
- @imaginephotoaz on Instagram
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
This week I am so happy to welcome back second-time guest, Tanya Goodall Smith. It’s been a few years since Tanya was on the podcast, and I very much enjoyed sitting down to talk with her about all things Branding, and how defining your brand can lead to better decision-making and attracting the right clients.
Believe it or not, Tanya left her 15-year corporate design career when she recognized there was a lack of high-quality branding options for creatives. She founded WorkStory Creative to fill the gap and help us build authority, raise perceived value, and attract high-end clients through authentic and beautiful brand storytelling. Now, she does a little bit of everything when it comes to helping their clients define their brand: design, branding photography, and even a little bit of copy.
Listen in as Tanya and I discuss:
- the power of brand strategy
- how your ideal client impacts your brand
- visual elements of branding
- the importance of copy and style guides
- when it’s time to rebrand
But, that’s not all. Tanya is even here to help you define your brand! Be sure to visit workstorycreative.com/brandquiz to find your brand style.
She also has a Brand Your Biz Kit that is $50 off for podcast listeners with code LUCI50.
Interested in learning more from Tanya? Here’s where you can connect with her:
- Website: workstorycreative.com
- Instagram: https://www.instagram.com/workstorycreative/
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
In this episode of The Profitable Photographer, I am sharing some thoughts and strategies around money. Not the inner game or blocks or prosperity issues but some of the nuts and bolts about being in business.
You can listen on all the podcast platforms as well as my other 229 episodes or kick back and watch on the "You Tubes". www.lucidumascoaching.com is a great place to check out what I am up to and offer.
Some of my tips include
- Cash and income you might need to get started
- How to set up 3 accounts in your business to help you stay profitable and not get caught cash poor at tax time
- My perspective on paying for or sharing household responsibilities out of the family budget
Thanks in advance for following me here and podcast platforms.
Hugs! Luci
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
It’s safe to say that today’s guest is just as passionate about sales as I am. And, he is no stranger to the photography industry. Jai Long is an award-winning wedding photographer, creative business coach, host of the “Make Your Break” Podcast, serial entrepreneur, and the leader of a heart-filled, worldwide community of photographers. He even has his own course, Six Figure Business Map, where he helps photographers set and achieve “unrealistic” goals and overcome self-limiting beliefs. That was not a typo…he did say unrealistic and be sure to listen for his explanation.
Even though sales can have a negative connotation, Jai is clear that selling is an art and a gift to clients.. He shares with us that his perspective came from how he was raised. He knew, even as a child, that the only way to grow out of his existing circumstances was by selling. And, the older he got, the bigger his sales became.
Listen in as Jai and I discuss:
-The fear of rejection and success in regards to selling
-The need for courage to step out of your comfort zone
-3 must-haves for good sales
-How selling is a service.
To help you grow more confident in your own sales, you can even download a free copy of Jai’s Scripts for Sales Objections on his website, jailong.co.
Interested in learning more from Jai? Here’s where you can connect with him:
- Podcast: Make Your Break
- Website: jailong.co
- Instagram: https://www.instagram.com/jailong.co
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
Welcome to The Profitable Photographer with Luci Dumas. Today’s solo episode is about how to network like a Rock Star. How to build relationships that lead to support of both of your businesses.
The core principle is to build relationships, leading with generosity and offering support first. Getting to know the person and the business. Find ways to refer them, promote them, learn what makes them wonderful and connect.
Many people jump too fast…”too much too soon”. Asking for someone to support your business before they know what you do and how it can support them rarely succeeds.
In this teaching, I share tips to help you build relationships in a way that doesn’t seem pushy and creates loyal professional friends. I cover…
- The importance of being a “stocker” on their social media
- How to get a warm connection. Lead with positivity about their business
- Have a reason to connect that serves them first
- Get together and see if you have a good connection
- Why referring them and helping their business is a priority
In other words…create a real relationship, support them, ask for support that is a win for you and them. Once you make a good connection, there are lots of ways for them to introduce you to their best clients and help you get lots and lots of warm, wonderful leads.
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
Welcome back to another delicious episode of The Profitable Photographer Podcast. Today’s guest has been on the show before. He is a true visual storyteller, the owner of Colby's Photos and Video, located near Knoxville in the Smoky Mountains, and has become a very dear friend. Please welcome back, Colby McLemore!
With a full-time commitment to photography and videography for companies and individuals, Colby has earned a reputation for his caring, fun, and easy-going demeanor, all while maintaining the utmost professionalism. He is known for his meticulous attention to detail, creativity that's as clean and fresh as the mountain air, and a unique ability to follow up, follow through, and give each project his all.
Believe it or not, in all of the 200 episodes of The Profitable Photographer Podcast, I’ve only chatted with one other food photographer. That changes this week as Colby shares anything and everything related to food photography with us. Colby and I always have a great conversation, but I especially enjoyed today’s chat and learning from one of the best about this unique niche of photography.
Listen in as we discuss:
- how understanding your client's needs is the cornerstone of success
- the importance of meeting deadlines in commercial photography
- the versatility and nuances of food photography
- the art of using light to create texture in food photography
- the things to consider before delivering RAW or JPEG images
Interested in learning more from Colby? Here’s where you can connect with him:
- His website: www.colbysphotosvideos.com.
- By email: colby@colbysphotosvideos.com
- On Facebook: https://www.facebook.com/colbysphotovideo
- On Instagram: https://www.instagram.com/colbysphotosvideos/
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
Today I am sharing a timely episode about high end, story telling Christmas photo. I sat down with the amazing Larry Hersberger, an internationally-acclaimed and licensed artist, storyteller, writer, designer and master photographer. He is globally known for his innovation of Magical Santa Photography, Magical Snowman, Vintage Baseball and Fine Art Classical portraiture.
Listen in as Larry discusses his foray into photography in the 90s and what motivated his decision to veer away from the art’s typical focus in America at the time on “canvas, curtains, carpet, and old chairs.” From this, Larry offers his first important lesson for any aspiring or budding photographer: Develop your personal brand as an artist.
The yuletide maestro then discusses his unique and inimitable approach to Magical Santa photography, noting that he isn’t just the photographer, but the director as well. And as a director he explains, crucially, that the bulk of his communication is actually with the child rather than Santa himself.
He goes on to dissect the business of art and how photographers of all stripes, even those relatively early in their career without a studio, can succeed in this space. He makes the case that any professional can make a quarter of a million dollars with just 50 clients, positioning oneself as a trusted advisor with each and every single one.
Key Topics:
•Developing your personal brand as a photographer (9:36)
•Why Larry’s approach to Magical Santa Photography is so innovative (19:50)
•Defining “painting” and the business of art (29:40)
•Telling stories through your art with your best customer in mind (37:00)
•His advice to newer photographers without a studio of their own (46:50)
•His tried-and-tested three-part sales process (52:16)
•Why he changed his mind on newborn photography (1:03:47)
•His parting words of advice, and how to attract your ideal clients (1:09:59)
•Luci’s wrap up (1:18:25)
Resources:
Get in touch with Larry Hersberger:
- 336-870-6503 lawrence@masterpieceartwork.com
- https://www.facebook.com/groups/1552550684799732
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
Can you imagine what it takes to have the same “job,” or at least work in the same industry for 40 years? This week’s guest on The Profitable Photographer Podcast is here to give us an idea of exactly what it takes to do just that. I am so excited and honored to introduce first-time guest, Mark Campbell to you.
Not only is Mark an extremely talented photographer, but he also happens to be the current vice president of the Professional Photographers of America. Mark is also a speaker and mentor and was even Adobe-certified for a period of time.
His specialty? He doesn’t have one! In fact, Mark is known for specializing in anything and everything related to the photography industry. In his own words, “I learned how to do literally everything that was asked of me across all genres of Photography.”
Listen in as Mark and I discuss:
- what it takes to be a photographer, and the importance of commitment, education, and niching
- how to know it’s time to raise your rates
- the importance of connection in the photography industry
Interested in learning more from Mark? Here’s where you can connect with him:
- His website: www.prestigephoto.net
- On Facebook: https://www.facebook.com/digitaldoctor
- On Instagram: @prepho58
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
Well, well, well. Here it is, Step 7 of the mini-series about attracting clients that you will love, that will invest well and give you big hugs when it is complete! Every other week I’ve taken a deeper look at the free guide on my website, “7 Step Ideal Client Attraction Guide for Photographers”, and breaking each step out into its own little mini podcast episode to help you figure out who your ideal client is. This week is the final week of the series and I hope you have listened to all of them!
This week’s episode is all about our final step, Step 7: Get the Cash! Now that you’ve figured out who you are, who your client is, where they are, how you can pull them to you and increase your visibility, and how to use your photography skills, it’s finally time to get the cash! This episode is full of amazing information you don’t want to miss. Great clients are cultivated step by step and having a fun sales system your clients enjoy, and guiding them to purchase photographic art they will love for decades is actually important for repeat business and referrals.
Be sure to revisit all of the steps and and download the full guide by visiting my website, https://lucidumascoaching.com/freegift/ to get your own copy of my guide.
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
What do you get when you combine a background in business and social work with a desire to photograph things that are beautiful? And why not add in a superpower for helping people feel comfortable in front of the camera? This powerful combination will give you none other than this week’s guest on The Profitable Photographer Podcast, the amazingly talented photographer Donna Edman.
Donna is an award-winning portrait photographer with a passion for honoring and encouraging people to share their legacy. Not only is Donna a talented portrait photographer, but she also loves to teach small groups of photographers, has been named Portrait Photographer of the Year 3 times in a row by the Professional Photographers of Orange County, and has her work featured in a museum as well.
Talk about a photographer who knows what she’s doing!
Donna and I had a wonderful conversation, and I’m amazed that we haven’t crossed each other’s paths before. Especially since it feels like we’ve had similar experiences in growing our photography businesses over the years.
Listen in as Donna shares with us:
- her favorite 7 ways to put portrait clients at ease in front of her camera
- how to best photograph kids
- when to start building a relationship with your clients
- why creating art for ourselves is okay
Be sure to get your copy of Donna’s book, Women of Wisdom: Honoring Grace, Beauty, Strength, by visiting her website and clicking on “WOW The Book” tab in the menu.
Interested in learning more from Donna? Here’s where you can connect with her:
- Her Website: https://www.donnaedmanphotography.com
- On Facebook: https://www.facebook.com/DonnaEdmanPhotography
- On Instagram: https://www.instagram.com/donnaedmanphotography
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
Well, well, well. Here it is, Step 6 of the 7-Step Ideal Client Attraction Guide for Photographers! For the last few weeks, and going forward every other week until we’ve covered all 7 steps, I’ve been taking a deeper look at the free guide on my website, “7 Step Ideal Client Attraction Guide for Photographers”, and breaking each step out into its own little mini podcast episode to help you figure out who your ideal client is.
This week’s episode is all about Step 6: Photograph to Sell. Now that you’ve figured out who you are, who your client is, where they are, how you can pull them to you and increase your visibility, it’s time to learn how your skills as a photographer come into play! This episode is full of amazing information you don’t want to miss!
Too excited to see what’s next to wait for the next episode of the mini-series to drop or want to review what we’ve already covered? Get the full guide by visiting my website, https://lucidumascoaching.com/freegift/ to get your own copy of my guide.
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
Self-doubt is one of the ways we entrepreneurs suffer and slow ourselves down on the way to success. And my fabulous guest, Jeffrey Shaw is literally writing the book about it. His goal is to help high achievers achieve everything they want to, and to help self-employed people, like you and me, have the confidence to set big goals and go after them.
I am so pleased to welcome back to the podcast, my friend Jeffrey Shaw. I say welcome back, because four years ago when I started The Profitable Photographer Podcast, Jeffrey was one of the first people I had to have on the show after seeing him speak at The Professional Photographers of America expo and reading his book, Lingo. He was actually episode 15!
Now, four years and over 200 episodes later, Jeffrey is back!
Not only is Jeffrey a photographer, but he is also an author, speaker, mentor, authority, and advocate for self-employed individuals. He’s spoken on TedX stages, has published multiple books, and has even been featured on Oprah!
He has two wildly successful books already and lucky for us, is giving us a look inside the new book way before it is finished…sharing his wisdom again on The Profitable Photographer Podcast. Because as Jeffrey says, “If you are brave enough to be self-employed, you are by definition a high achiever.”
Get ready to listen in and be inspired to tame those fears as Jeffrey shares with us:
- where self-doubt comes from
- the consequences of letting self-doubt be in charge,
- 3 components of self-doubt
- how to manage self-doubt
Interested in learning more about self-doubt from Jeffrey? He has not one, but two free gifts for us! The first is his Self-Doubt Survey and the second is his Self-Employed Assessment.
Want to connect with Jeffrey? Here’s where you can connect with him:
- www.jeffreyshaw.com
- info@jeffreyshaw.com
- Instagram: @jeffreyshaw
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
Well, well, well. Here it is, Step 5 of the 7-Step Ideal Client Attraction Guide for Photographers! For the last few weeks, and going forward every other week until we’ve covered all 7 steps, I’ve been taking a deeper look at the free guide on my website, “7 Step Ideal Client Attraction Guide for Photographers”, and breaking each step out into its own little mini podcast episode to help you figure out who your ideal client is.
This week’s episode is all about Step 5: Increase Your Visibility. Now that you’ve figured out who you are, who your client is, where they are, and how you can pull them to you, it’s time to learn how you can increase your visibility to your ideal client. This episode is full of amazing information you don’t want to miss!
Too excited to see what’s next to wait for the next episode of the mini-series to drop or want to review what we’ve already covered? Get the full guide by visiting my website, https://lucidumascoaching.com/freegift/ to get your own copy of my guide.
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
Can you just imagine - building a career and a life based on joy? That’s exactly what this week’s guest on The Profitable Photographer Podcast has done. In fact, it is even his mission in life to inspire one million people around the world and to share joy every single day. I couldn’t be more excited to introduce you to Yasmin Nguyen, joy ambassador, author, speaker, and coach.
Yasmin teaches everyone from community leaders to business owners, caregivers, and students how to have more joy in their life. He believes that joy is the antidote to the stress and suffering most of us face in our life.
Just to give you an idea of how impactful Yasmin’s work is, when I initially met him at a workshop a few years ago, what he shared during the workshop inspired me to extend my stay, and have a brand new experience on the Oregon coast that I hadn’t planned for!
I can’t wait for you to listen to this joyful episode as Yasmin shares with us everything there is to know about joy, and, how as photographers, the prosperity of your business is tied to the joy you bring others.
Get ready to be inspired as Yasmin shares with us not only his incredible journey of leaving South Vietnam and how he went about finding joy in his life, but also
- how to create space for and activate joy
- how to identify joy blockers
- how to notice what activates joy for yourself
- how to be a joy ambassador
Interested in learning more from Yasmin about joy? Here’s how you can connect with him:
- www.joyfullivingproject.com
- Yasmin@joyfullivingproject.com
- https://www.instagram.com/joyfullivingproject
- www.gameofjoybook.com
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
Say it isn’t so! This week officially marks the halfway point of my new miniseries, 7 Step Ideal Client Attraction Guide for Photographers! For the last few weeks, and going forward every other week until we’ve covered all 7 steps, I’ve been taking a deeper look at the free guide on my website, 7 Step Ideal Client Attraction Guide for Photographers, and breaking each step out into its own little mini podcast episode to help you figure out who your ideal client is.
This week I’m diving into not just the next one, but the next TWO steps of the 7-Step Ideal Client Attraction Guide for Photographers. Step Three, “Where Are They?” and Step Four, “Pull Them To You” help us take a deeper dive into figuring out who our ideal clients are, where we can find them, and what the first steps should be once we do find them.
Too excited to see what’s next to wait for the next episode of the mini-series to drop or want to review what we’ve already covered? Get the full guide by visiting my website, https://lucidumascoaching.com/freegift/ to get your own copy of my guide.
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
It seems like everyone is suddenly talking about AI, both as a new tool and a threat to humanity (or at least creatives). I have dabbled in ChatGPT and watched a few Photoshop Beta tutorials and see where both can be helpful in my world. This is why I was so excited to have a conversation with two soulful artists, who happen to be photographers, about how we can both use artificial intelligence in photography businesses and rise above any “competition” from the robots.
I am so happy to bring you a conversation today with one of my very favorite humans in the whole world, and his equally talented sidekick. My friend, Arthur Rainville has been creating stunning photographs wrapped in intrigue, atmosphere, and romanticism for over 50 years. He’s been displayed in museums on 3 continents and has earned the title of “the poet laureate of photography.”
Arthur’s sidekick is the lovely Toni Marie. She’s had a photography business in Iowa since 1982 - the same year I started my business too! Toni Marie is a fine art photographer who also does volume photography. She is a PPA Master Craftsman, and master Artist, has earned way too many awards to list, and loves to share her passion for photography and art with fellow artists.
Give this insightful episode of The Profitable Photographer Podcast a listen as Arthur, Toni, and I discuss:
- if artificial intelligence has a role in a photography business
-the impact AI could have on your photography business
-the importance of authentic connections with your clients
-the one thing AII will never be able to replace
Interested in learning more from Arthur and Toni Marie? You’re in luck! They’re hosting an Epiphany Retreat Workshops across the country, starting with one in Atlanta and on Zoom from August 12-14! Next up is Southern California Sept 9 and 10. To register, visit this link: Epiphanyphotoretreat.com
You can also connect with Arthur by email at rainfoto@aol.com,
and with Toni Marie at phototmj@aol.com.
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
This week I am so excited to bring you the second episode of my new mini-series to The Profitable Photographer Podcast! In case you missed episode 1, this mini-series is based on the free gift that I offer on my website: 7 Step Ideal Client Attraction Guide for Photographers. The guide that I’ve put together takes a deep dive into 7 steps every photographer needs to do to attract their ideal client, and over the next few weeks on the podcast, I’ll be breaking each of those steps down even further.
Next up? Step 2: Who are they? Listen in as I walk you through how to figure out who your ideal client is (not somebody that you’ve worked with before). The more you can picture your clients, the easier it is to recognize them, and know how to attract them.
Too excited to see what’s next to wait for the next episode of the mini-series to drop? Get the full guide by visiting my website, https://lucidumascoaching.com/freegift/ to get your own copy of my guide.
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
This week’s The Profitable Photographer Podcast guest is joining us all the way from Norway. And, she’s brought something super valuable with her: all the secrets and tools that you need to build a photography website that will make you stand out from the crowd.
I’m so thrilled to welcome my new friend, Ingvild Kolnes to The Profitable Photographer with Luci Dumas! While it might have been a little tricky for us to find a time to connect with our time difference (a whopping 9 hours), I am so incredibly glad that we did.
Like me, Ingvild is a long-time photographer turned educator and mentor for other photographers. She even has her own podcast that you can check out, The Sustainable Photography Podcast. She specializes in helping talented, overworked photographers get back in touch with the artists they want to be so they can work with their dream clients without overworking. She does this by helping them build confidence, set boundaries, and charge what they’re worth through her 7-step program. Talk about inspiring!
I’m so excited for you to listen to our candid conversation about all about websites. Did you know that as a photographer, your website is actually one of the most powerful tools you have? It is!
Be sure to take plenty of notes as Ingvild shares with us 8 of her tried and true tips for making the most of your photography website. This includes:
- what to have “above the fold” on your website
- how you should let your ideal clients inspire your website design
- how testimonials should play a big part on your website.
After you listen, be sure to reach out to Ingvild on Instagram to connect and find out how you can get a copy of her Search Engine Optimization (SEO) Workbook for photographers!
Interested in connecting with Ingvild? Here’s where you can connect with her:
- https://www.ingvildkolnes.no
- ingvild@ingvildkolnes.no
- https://www.instagram.com/ingvildkolnes
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
This week I am so excited to start something new on The Profitable Photographer Podcast - a mini-series! This new mini-series is based on the free gift that I offer on my website: 7 Step Ideal Client Attraction Guide for Photographers. The guide that I’ve put together takes a deep dive into 7 steps every photographer needs to do to attract their ideal client, and over the next few weeks on the podcast, I’ll be breaking each of those steps down even further.
First up? Step 1: Who are you? Listen in to the importance of knowing who you are as you’re building your business. When your business is built around your passions, personality, what you naturally are drawn to, you have a solid foundation that helps in every aspect of business success. A business you will enjoy every day.
Too excited to see what’s next to wait for the next episode of the mini-series to drop? Get the full guide by visiting my website, https://lucidumascoaching.com/freegift/ to get your own copy of my guide.
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
I’m so excited to welcome the great and powerful Leon Johnson to the Profitable Photographer Podcast this week!
Leon is not only a great friend of mine but also an award-winning portrait and fine art photographer based in Athens, Georgia. He specializes in painterly portraits and is inspired by neo-classic and romanticism periods in art. Not too surprisingly, he began loving art while living in Europe, where he became inspired by all of the beautiful architecture, sculptures, and paintings.
If this conversation with Leon doesn’t inspire you to start finding inspiration in more untraditional spaces (like he did with the tv series, Rome), then I don’t know what will.
Listen along as Leon shares with us:
- how he’s influenced by art but doesn’t try to copy it
- how to build trust and rapport with your clients
- the importance of color harmony in photos
- how to use multiple lighting scenarios and tools to create portraits
If you’re interested in learning to edit like Leon, you can find his Fine Art Editing Live Course on his website: www.leonjohnsonphotography.org/course, or you can also message him on Instagram to get the link.
Of everything that Leon shared with us today, I think I’m the biggest fan of his parting thoughts for us. What are they? You’ll have to listen to the full episode to find out, but let’s just say that your heart is involved.
Interested in connecting more with Leon? Here’s where you can find him:
Instagram: ljportraits
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
To celebrate my birthday this July 4th, I am offering one of my favorite shows as an encore episode. This solo episode is Part One of a conversation about one of my favorite books called “The Four Agreements” with Don Miguel Ruiz. PART TWO is episode 106 if you want to listen to that one as well.
Though these agreements apply to all areas of life, we can use the wisdom in our businesses to be more successful and use the tools in business to be a better version of ourselves
The four agreements are:
- Be impeccable with your word,
- Don’t take anything personally,
- Don’t make assumptions, and
- Always do your best.
This episode goes deep into the first agreement. Our “word” is not just about being honest, though that does come into play. The power of intention is also our word…what we claim for ourselves and what we visualize. She shares 6 areas in our photography businesses that relate to using the power of our word, and words, to grow our success.
Not only is this week’s guest on The Profitable Photographer Podcast an extremely talented photographer, but her superpower is making women feel beautiful and confident. I’m pretty sure her clients would all agree that she’s exceptional at doing just that.
Please welcome the lovely Olivia Smith to The Profitable Photographer Podcast! Olivia has been in the photography industry for 13 years, and for the last year and a half has specialized in boudoir photography, which she considers her true calling in photography.
Olivia is also an educator, and helps photographers achieve 6-figure businesses while balancing their family time.
Today Olivia is talking all things boudoir photography with me, and we’re so excited for you to listen in as she shares with us:
- How she got her clients to have a $3000 investment average from the very beginning
- Her secrets to making women feel beautiful and confident during a boudoir session
- How marketing continuously helps you write your own ticket.
Even if you don’t offer boudoir photography, I’m sure there’s something that everyone can learn from today’s episode about how to make your clients feel confident in front of your camera; I know I learned a thing or two as well!
As if that isn’t enough, Olivia is also sharing her lead magnet and prep guide with podcast listeners! Get access to both, free of charge by visiting her website: https://bellemarieboudoir.com/free
Don’t forget, you can watch my interview with Olivia on The Profitable Photographer Podcast Youtube channel. Be sure to subscribe so you don’t miss an episode!
Feeling inspired by Olivia’s interview and interested in connecting with her? Here’s where you can connect with her:
- info@bellemariephotography.com
- bellemarieboudoir.com
- https://www.facebook.com/bellemarieboudoir/
- Instagram: bellemarieboudoir
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
This episode is a replay and one of the most popular. I share all about how to get started selling your work.
I know it can be overwhelming and confusing so I thought I would give as much info about what to do and think about as I could squeeze out of my brain. This is in no way everything but it is a good foundation for success.
I share with you why the first step is to have a clear vision, a dream that is specific as well as a bit of fantasy, a simple business plan, and a defined goal.
I cover the importance of “Pricing for Profit” and how to do it, making the telephone your best friend and how the right conversations set up the entire system, and a few thoughts on why selling in person is best for your clients and you if you want a profitable business selling lifetime treasures (in my opinion of course).
And I share about the value of
-education of all types…including coaching and courses
-practice practice practice your photography skills, sales, and more
PS…I am starting a group program in the fall and would love to help you learn my “secret sauce” and everything else that helps me and my coaching clients sell multiple wall portraits and albums consistently.
Just message me on Facebook or email me to set up a quick call about The Profitable Photographer Sales Academy Live, or anything else you want support with.
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
It is such a joy to welcome one of my favorite guests back to The Profitable Photographer Podcast this week. You may remember Meredith Ryncarz from an episode last year, and if you don’t remember her you are sure in for a treat! Meredith was recently named a top photographer in the South by South magazine. You can find her work in Forbes, The New York Times, and Southern Living.
Meredith is a former college art professor turned destination wedding photographer. She also happens to be a military spouse and has built her business so she can be completely mobile. In fact, she’s restarted her business so many times over the past decade that she’s developed a system for relocating photography businesses called The Restart Specialist.
Join Meredith and me for a captivating conversation where we discuss how she relocates her business, and the importance of in-person sales.
But, my favorite part of our conversation has to do with film photography, and why it’s making a comeback. As a photographer that spent most of my time shooting on film, I absolutely loved this part of our conversation.
Listen in as Meredith shares with us how shooting on film has:
- made her a better photographer
- increased her profits
- set her apart from the crowd.
But, that’s not all! Meredith is sharing her free wedding e-book with The Profitable Photographer Podcast listeners as well! Visit resources.therestartspecialist.com to get your hands on the book, as well as a myriad of other resources from Meredith and her speaking sponsors.
Interested in connecting with Meredith? Visit therestartspecialist.com to find links to all of her favorite social media platforms and her Youtube channel.
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
This episode is one of the most listened to in 2021 so I decided to do an encore as this week's episode. Enjoy and thanks Ron for such helpful info!
I’m joined by ProSelect Guru Ron Nichols this week. He has mastered the art of sales and has some great advice to help others do the same.
Ron Nichols has excelled at In-person sales long before the term IPS was coined. Since graduating from college with an art degree, Ron has owned a studio where he perfected studio sales from both the psychological and technical aspects. He has worked closely with many software companies in creating applications that optimize sales efficiency while capitalizing on emotion and enabling back-end workflows.
Ron has worked for many of the country’s top image-makers in developing sales processes and workflow schemes to increase studio profitability. His work now is exclusive as CEO of Pro Studio Software, Inc, since the acquisition of ProSelect. Ron’s photographic work and industry service have garnered awards from around the world. He has taught throughout the globe and is a PPA International Juror, Jury Chairman, and past PPA President. He is a member of the elite group, the Society of XXV.
Ron has some great tips about in-person sales and workflow, making this an episode you won’t want to miss.
You won’t want to miss:
- All about his workflow.
- The red flags you need to be on the lookout for.
- His top sales tips.
- What it’s like to be a CEO.
Ron’s knowledge is top-of-the-line. Be sure to tune it!
Connect with Ron
- Website ProStudioSoftware.com RonNichols.com
- Instagram https://www.instagram.com/i.ronnichols/
- Facebook ProSelect
- Twitter ProStudioSW theRonNichols
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
This solo episode with me, Luci Dumas, was inspired by a visit to an art museum in Indianapolis. There was an exhibit called “Portraiture and Identity”, celebrating the history of portraiture since the beginning of time.
I was moved to tears realizing that my/our profession has been a part of something so big and valuable. So important both in history, art, and to people personally.
I felt so much pride being a part of this legacy!
I felt humble knowing I was following in the footsteps of the world’s greatest painters, photographers, and sculptors!
And I felt so grateful to have been creating photographic art of people for over 41 years, as well as teaching and mentoring others in this profession, and producing objects that are treasures for so many people!
During this one-way conversation (from me to you) I…
- explore the rich tradition of portrait artists throughout history and how contemporary portrait photographers continue to be an integral part of this legacy…how modern portrait photographers are heirs to this long-standing tradition and draw inspiration from the masters who came before them.
- talk about 6 reasons why portraits are valuable
- and attempt to convey and celebrate the medium and our place in it as photographers.
After recording this episode, I thought of about a zillion other things I might have mentioned on this topic because it is such a big subject. But my main goal is just to connect the dots from the first humans to create a likeness of a person to today, and how photographers are just as important as any portrait artist using a variety of mediums. And to celebrate our contributions to the world!
Get in touch at luci@lucidumas.com
Check out my website and grab a free eBook at www.lucidumascoaching.com
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
Back by popular demand...this replay of one of my earliest podcast interviews deserves to be shared again, in case you missed it or because it it time to listen again.
What a treat! My good friend Tony Corbell and I have a rich discussion about lighting, the importance of quality for the profitable photographer, and much more. He has photographed or taught photographic technical skills over 700 times in more than 20 countries and world capitals as well as in all fifty US states. In his more than 40 years in photography, he has photographed some of the most recognized faces including three US presidents, world leaders at the United Nations, fashion models, celebrities, NASA astronauts, and he has so much wisdom to share.
In this episode, Luci and Tony discuss:
Tony’s career journey from never owning a camera to now photographing prominent leaders and celebrities.
Tips and takeaways on light in photography.
The importance of having a light meter, even with all of the new technologies that we have today.
Key Takeaways:
Keep your notes clean and keep the trust of your clients. You may earn a couple bucks by selling the photos, but you won’t keep the trust of those you photograph.
Understanding how the size of your light source factors into each and every shoot you do is key.
People are always watching, make sure you look and act professional in all aspects during the entire photography session.
“The size of a light source is directly relative to its distance from the sun.” — Tony Corbell
Connect with Tony Corbell:
- Facebook: Corbell Photographic Workshops
- Website: TonyCorbell.com
- Email: Tony@TonyCorbell.com
- Instagram: @corbellworkshops
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
This week’s The Profitable Photographer Podcast guest is a photographer, educator, entrepreneur, and mentor. Please welcome the wonderfully inspiring Tashina Calhoun to The Profitable Photographer Podcast!
In the photography world, Tashina specializes in collaborating with business owners looking to focus on strong brand recognition with custom-branded photography and content creation tailored to their business needs.
Having transitioned from corporate America to a full-time entrepreneur, Tashina owns and operates multiple businesses, each earning five to six figures individually. She is also the founder of the nonprofit One Belief Organization, focusing on educating students, families, and communities on mental health and emotional intelligence.
Talk about an inspiring conversation!
Mental health is a topic that has been important in my life because of family members with challenges, and it was so heartwarming to hear of the amazing work that Tashina is doing in communities across the country to bring more awareness to this sensitive and important topic.
During our time together, I especially loved that Tashina dove into how business owners can focus more on their own mental health and emotional intelligence.
Listen in as Tashina shares with us:
- why it’s important to set the tone in the space where you’ll be doing your session
- the definition of emotional intelligence and what that means for your business
- how to become aware of your own feelings and change a negative mindset
- the best way to handle conflicts in your business
If you’ve been wondering how you can learn to be more perceptive of others’ feelings in your business or in front of your camera, this is an episode you don’t want to miss.
And, don’t forget, you can watch my interview with Tashina on The Profitable Photographer Podcast Youtube channel. Be sure to subscribe so you don’t miss an episode!
Inspired by Tashina’s interview and interested in connecting with her? You can find her in all of these wonderful places:
- The One Belief Organization:
- www.onebelieforganization.org
- Tashtalkscash.com
- adaleephotography.com
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
In this solo episode, Luci takes on the topic of how to handle the challenge of artists who want to have a profitable photography business.
Here are some tips on how to just say NO to being a starving artist.
- See your photography as a product, learn to separate yourself from what you create emotionally. When you do this, your next step is to be skilled at sales and marketing and running a consistent business.
- Don’t take rejection personally. It is about them and not you and your photographs
- You are selling love, or success, or memories, not your soul. Focus on them. Serve them.
- You are selling your time. To make a living you MUST charge enough and learn how to sell to compensate you for the time you could spend at a different job.
- Good enough is all you need to be. They don’t need to be award-winning images. Awards don’t pay bills
- You do need to be proficient and results need to be repeatable. Learn the basics of photography. Study lighting, learn how to pose people in a way that makes them look their best AND evoke natural expression. And have the right equipment and skill to make it happen.
- Style. You don’t need to figure this out to make a great living. You need to know how to take photographs people want to pay for that also make you happy to create.
- Of course, it is vital to have the passion to produce the best work we possibly can every time. As your work is continually better, success does become easier.
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
I think it’s safe to say that at some point we’ve all felt a little bit stuck…in our comfort zones, in our photography businesses, and in our lives. I know that I have. The person that helped me get over that “stuck” feeling? This week’s The Profitable Photographer Podcast guest and my long-time coach and friend, Ursula Mentjes. I couldn’t be more excited for you to meet her!
Ursula is a leading expert on success and business growth and a USA Today, bestselling author of UpLevel NOW. She is a business strategist and coach who works with entrepreneurs ( like me!) to double their monthly revenue in as little as 30 days while working less. Ursula is also a keynote speaker and certified as an NLP (Neuro Linguistic Programming) Coach through the NLP Institute of California. She specializes in helping her clients release the limiting beliefs and blocks that hold them back from their greatest success.
As self-employed business owners, it’s easy to stay stuck in our comfort zone. But staying where we are will never allow us to reach the goals we truly desire. Today, Ursula is here to teach us how to break through to the next level and get unstuck!
Listen in as the life-changing, entertaining Ursula shares with us
- How to change limiting beliefs
- steps to double your sales
- How to get unstuck and leave your comfort zone
And if that weren’t enough on its own, Ursula is so graciously offering her amazing program as a gift to my community…, The Quantum Revenue Expansion Masterclass - just go to the link below https://www.ursulainc.co/quantum-revenue-expansion
Ursula’s final takeaway for us? It’s not too late to build the business of your dreams.
If you want to learn more from Ursula, you can find her here:
- Website: ursulainc.com
- Email: contact@ursulainc.com
- Facebook: https://www.facebook.com/ursula.mentjes
- LinkedIn: https://www.linkedin.com/in/ursulaincorporated
- YouTube: https://www.youtube.com/user/MySalesCoachNow
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
This is an encore of my most listened-to episode. Woo hoo!
So why is this episode so popular? Well, to put it mildly, Erin’s photography business is off-the-charts successful. She has achieved that 7 figure dream and now has the freedom to work as much or as little as she wants.
And I’m beyond proud of her. She’s special to me because I was her coach early in her journey (5 years ago) and helped her choose pet photography as her niche.
Erin’s following her passion and it is working!
Bonilla Pet Studio employs a team of photographers, salespeople, plus other support staff. Their entire team is made up of 16 amazing pet-loving people. As someone that is always growing and visioning, one of her big goals is to franchise her unique pet photography business.
You won’t want to miss:
- The reason Erin isn’t afraid to take risks.
- The many ways that Erin puts her clients first.
- Why Erin is a big fan of direct response marketing.
- Her method for making important business decisions.
- Her take on having a coach and whether it was worth it.
Erin’s business has grown quickly. She has had to hit the ground running and make some big decisions. She shares what has worked for her.
Connect with Erin:
- Website: https://bonillapetstudio.com
- Instagram: https://www.instagram.com/bonillapetstudio/
- Facebook Bonilla Pet Studio: https://www.facebook.com/EBonillaPhoto
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
Chances are you’ve heard of my guest on this week’s episode of The Profitable Photographer Podcast at least once or twice. After all, as he says, he’s the only one with his name. Who is it? Why, the one and only Booray Perry!
Booray Perry is a professional photographer in Tampa Florida, specializing in weddings, headshots, Bar Mitzvahs, and portraits. Before he picked up a camera, he was a professional radio announcer and comedian.
Booray uses his photography knowledge and his ability to talk non-stop to teach people worldwide about photography in a down-to-earth way. He has a reputation for taking complex ideas and explaining them in a way that doesn't make your head explode. He is also the co-host of the Photobomb Podcast and has his own YouTube channel.
It was such a joy to have time with Booray to talk about all things photography, podcasts, Bar Mitzvahs, and life in general. As I assumed, Booray has always liked to learn (and he claims to be too smart for his own good), which is part of what makes him such a good photography teacher.
Get excited about a candid conversation as Booray shares with me:
- why he’ll talk about the business of photography, but only how to build a business that you love
- why it’s important for people to learn the nuts and bolts of photography
- why he enjoys teaching others about photography (and how he picks what to teach)
- the best-kept secret in the photography industry (hint: Bar and Bat Mitzvahs)
Of everything that Booray and I had the pleasure of talking about, I think my favorite takeaway from our conversation was this: You're a photographer for life; it never goes away.
Interested in learning more about photography from Booray? You can find him in all of these places:
- Website - www.boorayperry.com
- Email - booray@boorayperry.com
- YouTube- https://www.youtube.com/boorayperry
- Facebook - www.facebook.com/ProPhotoTalkWithBooray
- Instagram - https://www.instagram.com/boorayperry/
- Podcast - http://photobomb.buzzsprout.com/
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
It’s hard to believe this is the 200th episode of The Profitable Photographer Podcast. But you know what they say… time flies when you’re having fun!
And believe me, when I say, this episode was so much fun to record! To celebrate our 200th episode, the interview tables were turned and I was interviewed by a good friend, coaching client, and fellow podcast colleague, Kathleen Kent of Kathleen Kent Photography and The Household Six Podcast.
Honestly, it was a little nerve-wracking turning the interviewer's microphone over to Kathleen. After all, what do you ask a podcast host that’s hosted 200 photography business episodes?
Well, as I’m sure you can guess, I shouldn’t have worried at all. Kathleen was an amazing host and brought some very insightful questions to our time together. Not only did we take a trip down memory lane to chat about how I got started as a photographer, but she also asked me about the choices I made in my early days of business, and if any of those still stand the test of time. (Spoiler alert, they most definitely did!)
Listen in as we talk about:
- How being involved in the photography community has impacted my business
- The moment I knew that I wanted to be a photography coach
- The pieces of advice I give to my photography coaching clients over and over again
- My strategy for building a personal brand
- Why you should just go for it when it comes to hiring a photography business coach
- And finally, why I started The Profitable Photography podcast.
I might be biased, but this episode is jam-packed with so much goodness, and Kathleen and I had such a fun time chatting together!
Also, don’t forget, you can watch my interview with Kathleen on The Profitable Photographer Podcast Youtube channel. Be sure to subscribe so you don’t miss an episode!
Interested in connecting with Kathleen? You can find her here:
- https://kathleenkentphoto.com
- @kathleenkentphotography on Instagram and Facebook
- @householdsixpodcast on Instagram
- https://householdsixpodcast.wpcomstaging.com/
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
When you hang out with people that are where you want to be, you grow to be like them. That is just one of the topics I cover in this recording.
Today’s episode is a solo show with yours truly, Luci Dumas, where I share my thoughts and stories about the importance of “Live and In Person” education.
As a lifelong learner, I have always taken the opportunity to attend workshops, seminars, conventions, meetings locally and at a state and national level that are teaching everything from lighting, cameras, retreats, business, mindset, business, and such.
I know I own my over 40 years of full-time success partly to my participation in education IRL… “In The Real”. Of course, virtual classes, podcasts, books, and other remote way to learn and grow is great (especially podcasts and videos) But there is nothing quite like spending time with educators and students in rooms, and on location, and over lunch.
There are soooooo many reasons I believe that showing up physically is essential
to our success. In this solo episode, I will share about
- The value of hanging out with photographers
- Why I learn more in person from the speakers
- Many opportunities for in-person education, especially from The Professional Photography of America
I also discuss why getting involved and serving our industry by being on boards, teaching, judging, and such grows us and our success exponentially.
Hey…thanks by the way for subscribing to the show on my YouTube channel and the podcast platform you love the most.
And for checking out www.lucidumascoaching.com
or emailing me at luci@lucidumas.com
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
Guest Teshorn Jackson and I have been Facebook friends and finally got to meet in person at WPPI in March. I immediately decided that we needed to do a podcast episode together, and here we are!
If you’re not familiar with Teshorn, he is a man of many hats (and he always has a fascinating hat on). Not only is he an award-winning wedding photographer, but he is also an educator that has traveled as far as Kenya and Cuba to teach. Teshorn also created an online community for Black Wedding Photographers across the globe to help establish, nurture, and educate members of the community.
Fun fact: Teshorn studied architecture, and only picked up a camera because he was able to negotiate the seller down in price (just to try out his negotiating skills). And just look where he is now.
We had a wonderful conversation! We talked about everything from using architecture in photos, to the pros and cons of being an introvert that needs to sell, and even chatted about how utilizing systems as an entrepreneur can help you ensure that you can run any type of business.
For instance, Teshorn shares that for wedding photographers, using these three things in your systems will help make your couples want to work with you more, so you have to sell to them less.
- The key to selling starts with listening and asking both relevant and non-relevant questions.
- Use psychology: fear of loss, the desire of gain.
- Have a System! Create a written process and edit it on a regular basis to make sure it still works for you.
Teshorn’s final thoughts for us: Things that become ordinary to you, could be extraordinary to someone else later on. The value of education is priceless. Take care of your clients, they matter. Even if you don't have all the answers it's okay to just jump.
Not only did Teshorn share all of this valuable information (and so much more!) with us, but he’s also offering $250 off registration to The Resolve Workshop, which will be held next January in Mexico City. Just mention my name for the discount. What a gift! Register here: www.resolveworkshop.com
Interested in learning more from Teshorn? Connect with him here:
- hello@teshornjackson.com
- 214-669-8282
- www.teshornjackson.com
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
This week on The Profitable Photographer Podcast I’m so excited to welcome John DeMato, a visual storytelling expert that photographs speakers, authors, trainers and consultants to create world-class, image assets that position them as an authority In their space of expertise.
By using collaboration, strategy and execution, he sets clients up for success beyond the photo sessions by educating them on how to leverage their portraits, book images, virtual and live event photos across their online presence.
And what a fascinating conversation John and I had all about empowering, and creating a magical experience for those he serves!
With 22 years of experience behind the camera as a former television producer, John knows exactly how important it is to create a valuable experience for his clients. This experience is built on using strategy to create consistent results for each client, capturing a visual variety of images during a session, and, surprisingly, thinking more like a marketer than a photographer.
But, John didn’t start his business intending to make headshots his specialty, he just happened to be doing them on the side. In fact, it took him a while to build his business. He built his business by focusing on 2 things: being intentional through communication and building relationships. In addition to focusing on communication, John is also very active in his social media world.
John’s strategy for creating consistent results starts with having a strategy call with each client. During that call, he focuses on 4 things:
- Getting to who they are
- Finding out where the resources are
- Getting to know their personality
- Building rapport so the client feels comfortable with him.
His end goal for each session is always the same: to think like a marketer more than a photographer, to serve his clients, and to be a collaborator with them.
John’s final words for us? It is a gift to make a living in photography and it is something that needs to be earned. Believe in yourself
Want to connect with John for more inspiration? You can find him here:
- johndemato.com/deliver-magic
- Instagram: @delivermagic
- info@johndemato.com
- www.johndemato.com
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
This episode is a “Whopper” and worth taking the time to listen to every minute!
One of my first mentors and the person I call “The King of Wall Portraits,” Charles Lewis, and his son Todd Lewis and I have an incredible conversation about selling wall portraits. We cover both why helping our clients select their portraits in “appropriate sizes” in person using a projector is best for our businesses and our clients, and how to structure the sale that is fun and highly profitable.
Okay…I do “Fan Girl” a lot in this conversation because I owe so much of my business success to this week’s guest.
Charles opened his studio 50 years ago in Grand Rapids, MI where he specialized in family, children, and senior portraits as well as wedding photography. He shares how he almost lost his family because he was overworking in order to provide financially for his family. Everything changed when he started selling wall portraits and setting office hours so he could be home with his family in the evenings.
He and Todd (and I) give you lots of concrete tips on the sales process. The three of us are super passionate about giving our clients full service and making sure they have finished art as decor that will give them joy every day. I am sure you will hear that enthusiasm as we share everything we can to help motivate you to provide this as well.
Be sure to listen for thoughts about:
- Why putting pricing online is not ideal
- How testimonials impact our business success
- Reasons for becoming a Wall Portrait Specialist
- The importance of finding our target market and how to reach them
- Setting up our sales room
- Why you must have an organized system
Please…listen to the entire episode and then listen again. There is so much inspiration and great content that is one of the cores of my success over the last 40 years.
Charles is offering a free call to my listeners!
Just click below to sign up:
- www.cjlewis.com/free-call.html
- Lewis.innercircle@cjlewis.com
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
I had so much fun chatting with the amazing and lovely Kristin Sweeting, international wedding photographer, educator, and host of the Dangerous Creatives podcast. She’s been photographing weddings and celebrations around the world for over 11 years and photography work has taken her to over 20 different countries.
Listen in as Kristin explains how she manages a wedding photography business involving regular travel to other countries, and her advice to fellow photographers who likewise want travel to be a part of their lifestyle.
Kristin also does a deep dive into the four pillars of creative business revenue that every entrepreneur needs to work on to create a life of freedom: their meat and potatoes (i.e. retainer clients), main stars (your niche, i.e. wedding photography), enhancers (add-ons to your main services, i.e. albums and prints), and PJ profits (passive income, i.e. courses and an online gallery).
She also reminds us that the key to successfully creating multiple streams of income as a photographer is to focus on one thing at a time. Build your meat and potatoes until you reach that tipping point where your marketing efforts finally begin to break even. At this point, you’ll have enough referral momentum to start building your next stream of income!
Key Topics:
- What inspires Kristin to become a photographer (3:56)
- How wedding photography and retreats has taken Kristin to over 20 different countries (6:39)
- The importance of knowing your numbers (16:08)
- Navigating airport security as an international photographer (19:34)
- Kristin’s international business retreats (22:39)
- Creating multiple streams of revenue as a photographer (22:26)
- The four pillars of creative business revenue (29:51)
- Focus on one thing at a time (42:19)
- What Kristin loves the most about being a creative entrepreneur (50:15)
- Your authenticity is needed in the industry (54:45)
Grab Kristin’s free vision board templates over at www.dangerschool.com/freebies.
You can also check out her website, her Instagram accounts @kristinsweeting and @dangerouscreatives and shoot her an email at: kristinsweetingphotography@gmail.com
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
Magic is real. Thoughts have power.
In this episode I am going FULL Woo Woo and talk about the power we have to become a magnet for success, attracting what we want in life, both big and small. The secret powers we have to manifest things like great photography clients, relationships, abundance, even a pair of the perfect sunglasses. (Listen for the tale of lost the sunglasses).
I often touch on this subject in my other podcasts and decided to go for it and claim my truth…that this stuff works (TSW) and that I use it all the time.
If the woo woo, or calling it the power of the Universe or God or a spiritual teacher is not your thing, you can call it awareness or accessing our own genius. Whatever you call it, my experience is that it is real, that actions combined with these manifesting principles go hand in hand to create the life we desire.
In this episode of The Profitable Photographer I share my perspective and experiences through
- fun stories about my small miracles
- reference books and teachers on the topic
- tools like affirmations and visualizations
- quotes
- the principles of the laws of attraction
- where this teaching came from historically
- the importance of positive energy/vibration and how to raise it
And how there is a loving and creative force always listening to our desires and ready to bring us what we want and that the more clear we are, the faster these things can come our way.
I am visualizing this episode being the perfect one for you right now, whether you have been on team “Law of Attraction” or this is new for you. Because you deserve to have all good things in your life!!
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
I just loved getting to know Australian photography and coach, Johl Dunn. He helps ambitious photographers build a highly profitable business by creating a sales and marketing engine and completely rewiring their subconscious programming.
Listen in as Johl reflects on his journey as the owner of a portrait photography studio. He shares how he personally realized that mindset is infinitely more important than knowledge and skill when it comes to finding success.
Johl tackles common money blocks in the industry and why it’s important to look at money as energy exchange. He also gives his best advice to those who feel a lack of self-worth as the owner of a photography business.
Asked about the value of a coach, Johl says: “I went through a lot of stress, anxiety, and a lot of really hard times in my business. What I love about coaching is that I can fast-track the process for other photographers. They don’t have to make the same mistakes that I did. I can help them achieve a very powerful and profitable business relatively quickly!”
Key Topics:
- What got Johl into photography and coaching (3:15)
- Overcoming money blocks (7:30)
- Defining “mindset” and typical shifts photographers need to make (10:12)
- How your personal life affects your business life (17:25)
- Johl’s personal story of how a simple mindset shift changed his life (20:30)
- What to do if you’re experiencing a lack of self-worth (26:30)
- A case for charging more for your services (34:04)
- Scale your mindset to scale your business (41:34)
Learn more about Johl Dunn at https://www.johldunn.com/ and send him a message mentioning that you heard him on the Profitable Photographer Podcast for a FREE 30-MINUTE COACHING CALL with him! Also, check him out on Instagram and Facebook.
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
Ever been that overwhelmed photography business owner? You’re probably all saying “YES!”
Well, you’re in luck! Our episode of The Profitable Photographer Podcast is going to be so helpful for soothing that side of your business. You’re a talented photographer with so much to do…, client meetings, editing, album designing, AND many of you do your own admin work: bookkeeping, social media, email lists…it’s a lot to keep up with.
Our guest, Melissa Rich, is an EXPERT when it comes to business organization.
Melissa is the founder of “Virtually Done Systems,” a business dedicated to all things systems and workflows for creative small business owners. She has spent the last 15 years behind the camera as a full-time wedding photographer, secretly enjoying all of the behind-the-scenes work more than her time taking pictures!
Now, Melissa specializes in helping busy creative professionals get their lives back by implementing proven, pre-strategized systems, workflows, and automations to take care of the day-to-day tasks that stress them out so they can fall back in love with their businesses and devote themselves to their craft.
Systems do not come naturally to many creative folks, so don’t worry. Being disorganized is nothing to be ashamed of. We’ve all been there!
Listen now to her 8 tips about workflow systems and how to reduce overwhelm!
And grab your free “Pay Day Automation Set-up Guide” from Melissa on Instagram @virtuallydonesystems
melissa@virtuallydonesystems.com
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
Woo hoo…another awesome guest and episode of The Profitable Photographer with Luci Dumas coming your way. Thanks for subscribing and sharing. Also...check out this and many other episode on my YouTube channel https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
In this video, we take a deep dive into the dreaded Burn Out and ways to avoid or recover quickly with my amazing guest, Krista Marie.
Krista is a photographer, business coach and the host of "She Calls Her Shots" Podcast. She helps creatives ditch the overwhelm and create thriving businesses by focusing on the tactical strategies, habits, and mindset & confidence work that's crucial to seeing long-term growth via social media, her blog & her Podcast.
You know you are in burnout if you have overbooked, working too much, lost your passion, feel resentment, and have self-doubt. Or lack of business not motivated because things aren’t working feels like burnout. Remember:
- It is inevitable.
- It comes in seasons. Sometimes we need to step back for a while.
- Figure out our intentions if we feel called, stop and do nothing.
- Find your triggers..release the pressure and timelines.
- There are no brownie points for overworking.
Marketing mistakes:
- Too many places, and not knowing who we are targeting
- Too many platforms and not enough activity
- Waiting around for opportunities to come to us
- Asking others for their advice…not knowing if they are successful
- Overcomplicating the process
Get in touch with Krista Marie and grab her
- FREE online workshop…planning for profit with the right mindset and financial strategies www.heykristamarie.com/profitplan
- Email: krista@heykristamarie.com
- Instagram @heykristamarie
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
Well, it is that time of year when we think we are going to jump in and finish our plans for the year. January is over and we better get going, right? So we make a list. And, if you are like a lot of us, it is a big and overwhelming list.
And someone says “you need to make a yearly calendar and just do all the things.”
Or you are in a fog and exhausted from the year before and the holiday rush. And don’t know where to start.
If this is where you are…even if it is July…this solo episode of The Profitable Photographer can help. I offer you several ways to:
- Jumpstart your creative marketing plans
- Clear your brain clutter
- Focus on just a few projects per quarter rather than planning an entire year
Remember, Rome wasn’t built in a day…but a healthy photography business is built one step at a time, one project, and one idea at a time.
Hey...feel free to contact me at www.lucidumascoaching.com or email luci@lucidumas.com if you want support on anything about your business.
And thanks for checking the show out and subscribing on YouTube!
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
The Profitable Photographer Podcast is pleased to welcome fellow profitable photographer Jeff Brown back to the show to talk all about using your website to attract ideal clients!
At 27, Jeff joined the Royal Navy and began a career as a Military Photographer, but after nearly 10 years of service he left the armed forces to set up his own photography company Eighteen months later, Jeff had built a successful six-figure wedding photography partnership and a commercial photography company.
After photographing 750 weddings himself, in 2015 he developed an online photography business mentoring program. We are so excited to soak in some of that wisdom today as he shares nuggets from his new book “Help!! My Photography Website Needs MORE Customers.”
Websites are one of, if not THE, most important part of your sales and visibility. They are our shop window to the world which is why Jeff says it is so important to convey confidence and trust on your site.
He says, “a website should have one major purpose and that purpose should be to either direct a visitor to book a call, book a session or leave their email address in exchange for something.”
To do this, Jeff prefers a “Scroll to Sell” Website which takes people on a journey to an end result and are preferred in recent Google SEO updates.
What is a “Scroll to a Sale Website”? I take people on a journey to an end result
- Creates a big first impression
- Focuses on empathy first by addressing their fears and problems.
- Includes testimonials on the home page.
- Uses descriptive words
- Has a call to action
Jeff also tells us some big news about GOOGLE’s Helpful Content Update starting in 2023.
And is offering a special 50% discount on an SEO package if we sign up for a website with his service through thephotographerssuite.com/
info@focusonmarkerting.co.uk
www.thephotographersmentor.com
Grab your headphones and listen now!
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
This episode of The Profitable Photographer Podcast is all about love stories! Our guest is here to tell us how we can enhance our hearts to increase sales.
Joining Luci on the show is Michael T Davis, a wedding photographer and storyteller who focuses on preserving his client's love stories through albums and prints. Michael has been a professional wedding photographer since 2011 and shares his expertise as a coach to other photographers. He loves coaching on how to build albums that sell.
Michael says selling is all about focusing on the client's story and designing the album in a way that evokes an emotional experience.
To sell more::
- Focus on a great story rather than great images
- Build albums with intention and strategy
- Become a great listener..Listen to your clients before, during, and after their wedding day
We are so excited to have Michael here and we hope you enjoy this episode! Listen now.
(Pssst… grab a FREE coaching session from Michael all about album building. Contact him below)
Michael T Davis Photography
- www.mtdphotography.com
- @mtdphotography1914
- michaeltdavisphotography@gmail.com
- www.instagram.com/mtdphotography1914
- https://www.facebook.com/mtdphotography1914
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
Happy 2023! This episode is a replay about how to get started selling your work.
It is one of my most popular and I thought is was a good one to start 2023 as we set new dreams and goals.
I know it can be overwhelming and confusing so I thought I would
give as much info about what to do and think about as I could squeeze out of my brain. This is in no way everything, but it is a good foundation for success.
In this podcast, I share with you why the first step to creating a profitable photography business is to have a clear vision, a dream that is specific as well as a bit of fantasy, a simple business plan, and a defined goal.
I cover the importance of “Pricing for Profit” and how to do it, making the telephone your best friend. And how the right conversations set up the entire system. I share a few thoughts on why selling in person is best for your clients and you if you want a profitable business selling lifetime treasures (in my opinion of course).
And I also share about the value of
- education of all types…including coaching and courses
- practice practice practice your photography skills, sales, and more.
Let me know your intentions for 2023 and what sparked your imagination from this episode....and enjoy!
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
Did you know your right to photograph is protected under the constitutional right to freedom of speech? Well, it is! It’s a little more complex than that, though, which is why we are so glad to have our guest with us today to explain all things legal photography!
The Professional Photographers of America worked for 10 years to get Congress to pass a bill that allows photographers and artists to sue in Small Claims Court.
My guest, Luc Boulet is the man with the answers about all things legal when it comes to photography.
He is currently the Government Affairs Manager for Professional Photographers of America and represents their interests across the country in state legislatures, federal agencies, and on Capitol Hill.
Paying attention to the legal stuff can be overwhelming for many creative-types… that’s why we are so happy to have Luc on the show to help break it down!
On this episode he’ll cover:
- The legal right to photograph in National Parks
- Our rights as photographers
- What to do if your photographs are used without your permission
- The importance of registering your work
Don’t sweat the legal stuff…we’ve gotcha covered.
Listen now.
And connect with Luc at:
- lboulet@ppa.com
- 404-522-8600
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
Is it time for you to give back? Is your heart calling you to use your talents to help others?
Our guest, Amina Mohamed, is here to talk about her non-profit called “Cameras for Girls” and her efforts to bring the art of photography and photojournalism to young women across Africa who likely would not otherwise have had the opportunity to explore it.
In 2018, she started an initiative with a mission to teach photography and business skills to marginalized females across Africa who endeavor to become journalists. She gives each of them a camera and has taught 47 young women in Uganda and 10 women online in South Africa– 65% now have full-time jobs. Truly amazing.
In addition to her volunteer efforts, Amina has spent fifteen years exploring her passion for photography while working in film and television as a producer and production manager on numerous movies and documentaries.
Amina is here today to speak to all photographers about how to proceed when you are called to give back and make the world a better place using your photography.
Here are some of her tips for getting started:
- Figure out what you are talented at
- And which segment of society you want to help
- Don’t worry about registering for any “official” programs
- Look for places to volunteer (but be careful about “voluntourism”)
Listen now to hear Amina’s amazing story and find out more about tapping into your inner volunteer!
And connect with Amina at:
- @CamerasForGirls
- amina@camerasforgirls.org
- www.camerasforgirls.org
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
This week on The Profitable Photographer Podcast we are thinkin’ OUTSIDE THE BOX with multi-talented artist and photographer, Carly Sullens. She helps us understand how to use the new tools in the current Creative Renaissance to create digital photographic art limited only by our imaginations.
Carly is an award-winning photographer, artist, digital painter, and educator.
With a master’s degree in art therapy, Carly studied painting, psychology, and art history in both undergraduate and grad school. She added photography to her repertoire several years ago. Eventually, she began to apply her painting training, turning photos into works of art. Her photographs have earned tons of awards, including “Image Excellence.”
Carly combines her painting and photography worlds by exploring how photographs can be deconstructed and transformed into a new reality.
She says, “The idea behind my work and what I teach is to push the artistic potential of photography and compose a new artistic image. Whether that be through digital painting or composite.”
In addition to art for the sake of beauty and exploration, Carly is also a trained art therapist, helping students tap into their own creative genius. “Art and symbolism speak to all of us in unique ways. To be more creative is to learn to sit with imagery, yours, and others and to listen.”
If you’re looking for a way to tap into your creative genius, Carly says:
- Go within
- Notice the patterns that show up over and over
- Explore your emotions
And if you’re interested in taking up photo painting:
- Choose the right photograph
- Be sure the image has good highlights and shadows
- Test your digital brushes
- How you paint the pixels is up to your artistry
- Focus on fundamental principles like perspective, form, and color
It’s never too late to learn a new skill and add to your artistic portfolio. You never know what potential you’ll tap into.
Listen now
AND DON’T FORGET Carly’s free guide to photo painting at https://paintedcamera.com/5strategieschoosingphoto
Connect with Carly:
- carlysullens@gmail.com
- @Carlysullensphotography
- 314-221-7245
- carlysullens.com
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
“Salesmanship begins when the customer says no”…today’s quote from a coffee mug by Sandra Bynton
This solo episode by me, Luci, you know…your hostess with the mostest…is all about how to deal with objections from your clients.
No matter how great you are at photography, marketing, attracting ideal clients, or planting seeds for eventual purchasing, you need to know how to handle those inevitable objections.
How? By having a strategy (and lot of responses in your back pocket) so you will have a great session and order you are really really happy about.
In this episode, I cover the following topics:
- How to“Head um off at the pass”. I.E., anticipating and solving potential issues in advance.
- The value of becoming the trusted advisor.
- What to do first when someone asks a question or makes a comment that sets you back on your heels, or risks the entire success of the project.
- How to use the“Feel, Felt, Found” tool that is like magic.
And I offer several responses to common questions like “can we order more later” or “do you sell digitals?”.
Don’t miss this one. It can make all the difference in the world.
And thanks a zillion for listening! Luci
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
We are amping up our photography sales this week on The Profitable Photographer podcast.
Special guest Jeff Dachowki joins us to spill his secrets to big and meaningful sales.
Jeff is an award-winning Master Craftsman Photographer. He owns a highly profitable studio with his lovely wife Carolle in New Hampshire which has been on its feet since 2003.
He is also the President of the Professional Photographers of America (or PPA for short), a PPA International Approved Juror, Certification Judge, and a Vatican Approved Photographer. Not only that, he is also a super fun and great human.
What’s Jeff’s number one tip to making big sales? SELL IN PERSON!
It gives you a better opportunity to connect and collaborate with your clients.
And always remember that you are valuable and worth it–You are the only place your clients can get what you offer.
Jeff also says to make sure to:
- Pick at least one impact piece to focus the conversation on
- Let your client know the importance of each piece
- Let the client add to their own shopping cart
Photographs are the most talked about piece of furniture in our homes. Your clients WANT to buy from you!
Listen now!
Connect with Jeff:
- Jdacjpwskippa@mail.com
- DachowskiPhotography.com
- @Dachowski_photography
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
Woooah! Slow down there, Nelly. This episode of The Profitable Photographer Podcast is all about avoiding burnout!
We’ve got special guest Hunter Lowder here to share her expertise on avoiding and healing from burnout. Trust me, photography business owners are no strangers to this topic!
Hunter is co-owner of Tortoise & The Bear, a business strategy, operations, and mindset coaching company that supports visionaries in bringing their wild and crazy dreams to life. Coupling her past business experience as CEO of a multi-million dollar company with mindful coaching approaches, Hunter helps service-based business owners create and prioritize a strategic plan to grow their impact and move their business forward in a sustainable way.
After suffering severe burnout as a CEO, Hunter is passionate about building a business in alignment with her values.
“Burnout is not afraid of playing the long game. To prevent burnout, we need to play a long game, too.” ― Sally Clarke
You’ve probably been there, you’re a visionary and you have big plans for your business…BUT NOT ENOUGH HOURS IN THE DAY! You find yourself overworking to make your business grow. You’re exhausted, yet not sleeping. More emotional than usual, maybe overeating or leaning on alcohol. It feels like you are spinning and your business is out of control.
Hunter says it’s important to come back to ourselves and our bodies by:
- Journal and meditate
- Let your values guide you
- Ask for help
And, hey, if burnout has got you down, it’s not the end of the world!
Here are some tips for recovery:
- Get to know yourself through personality assessments to better understand what led to this moment.
- Let go of the “shoulds”
- Celebrate!
Like Hunter says, there are no rules and “shoulds” when it comes to developing your business. So let that pressure go and move forward with you in mind!
Take the first step to valuing your needs and listen now!
And grab Hunter’s FREE customer journey audit - a personalized video to get you on the right path to creating a customer journey for consistent leads and sales.
Connect with Hunter at :
tortoiseandthebear.com/podcast
@tortoiseandthebear on Instagram and Tiktok
hunter@tortoiseandthebear.com
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
This week on The Profitable Photographer Podcast, we welcome guest Deevo to share his insight on the value of storytelling in your photography business marketing!
(Read till the end to grab his free gift!)
Starting off with a camera at 12 years old, Deevo has always had the spirit of an entrepreneur. Today, he leads a full life as a Thought-Leader, Photographer, Videographer, Blogger, serial entrepreneur, single father, and Strategy Consultant and Speaker. WOWZA!
He is an expert in creating digital architecture that helps small businesses and entrepreneurs market their services. And that is what he’s here to talk about today!
Digital Architecture? YES!
Deevo says the most effective way to communicate your brand is by intentionally structuring a story for your audience.
Storytelling is the epicenter of humanity. It is the common ground between strangers. If we can tap into storytelling, we can connect directly with our audience.
How can your photography business use storytelling on social media?
- Be clear on your purpose and develop a strategy around it
- Pick one channel
- Plan it all in advance and schedule your posts!
- Have aesthetic appeal
- Be consistent
So, what’s your story? Listen to the episode now!
And look out for Deevo’s retreat coming at ya next summer!
Connect with Deevo at:
@Fusionphotog on Instagram
Fusionphotographystudio.com
Check out his podcast “A Little Impolite Podcast”
And listen to his keynote speech by clicking here.
DON’T FORGET YOUR FREE DOWNLOAD from Deevo “All of the Tools You Need for a Healthy Relationship with Social Media.”
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
I must not fear. Fear is the mind-killer. Fear is the little death that brings total obliteration. I will face my fear. I will permit it to pass over me and through me. And when it has gone past I will turn the inner eye to see its path. Where the fear has gone there will be nothing. Only I will remain.”
― Frank Herbert, Dune
Okay, gang…this episode is on the topic of Fear and how we can not let it hold us back from our greatness. As a solo episode, I dive into the topic and take a look at why we need to “Feel The Fear and Do It Anyway” (which is the name of my favorite book by the way on the subject)
I share with you some of my journey, starting with a core thought that I used to have all the time is that I would end up losing everything and becoming a ‘bag lady”…and how I changed that thought and am able to take big risks with confidence.
I look at what we are afraid of and how most times it is one of these things:
- Loss
- Someone else’s reaction, like judgment or disappointment
- Physical consequence/ pain
- Embarrassment
- Self Criticism
And I share a tool where you can do a deep dive into your fears and get to the heart of it, and take the power away from it. I discuss the benefits of taking risks like hiring a coach, opening a studio, buying equipment, and how whatever we do will have benefits from it even if it doesn't go the way we hope.
So…don’t let fear sabotage your success! Take the risks! You are going to be fine, always.
To connect about coaching or any other question feel free to
Email or message me on Facebook.
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- luci@lucidumas.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
Go to Facebook page…@Tyndell Photographic.
Drawing for 4 Starter kits…as a giveaway
Everyone gets a promo code discount
Phone: (734) 772-9263
Email: ben.tyndell@tyndellphotographic.com
www.tyndellphotographic.com
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
Calling all Mamas!
Our guest today on The Profitable Photographer Podcast is Emily Supiot and she is focused on educating moms on photography! She wants to make learning fun, simple, and accessible to anyone who wants to take great photos or create a photography business.
Not only is Emily a Phoenix-based Portrait Photographer, but she’s also a Photography-Educator and Podcaster! As a mom of 4, Emily loves teaching other moms to take beautiful photos of their kids on her podcast at cozyclicks.com.
Once you love those photos, you may want to start a side hustle or a full-blown business–Emily is here for that, too! She’s pairing all the steps down to the basics and says to start at the beginning (a very good place to start)!
There is room for everyone at the photography table! You don’t have to have the fanciest camera to jump in!
How is Emily keepin’ it simple?
- Keeping technical terms out of photography
- Slow down! Learn with intention.
- Not everyone wants to learn photography for business
So don’t skip any steps! Learn the basics with Emily and listen to this episode now!
AND DON’T FORGET to grab Emily’s FREE “Manual Mode” Handbook at:
cozyclicks.com/handbook
Connect with Emily at:
- emily@cozyclicks.com
- (602) 621-3444
- @cozyclicks
“I see creative people jumping right into the business side and then they wonder ‘why aren’t I finding clients?’ ‘why aren’t I making money?’ You’ve gotta take things back to the basic.”
Photography Business Coach Luci Dumas’ Programs and Contact Info:
- lucidumascoaching.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
- https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA
Contact Arthur:
- rainfoto@aol.com
- (508) 641-2608
To register for his workshops:
- Nov. 8 https://www.ppwc-online.org In California’s Wine Country contact: Karna Roa, 707-328-4905
- Nov. 10 https://www.ppoc.org in Orange County, contact: Duane Murphy, 714-863-2126
Photography Business Coach Luci Dumas’ Programs:
• lucidumascoaching.com
• https://www.instagram.com/theprofitablephotographer_pod/
• https://www.facebook.com/LuciDumasCoaching
“If only there were more hours in a day…” Today’s guest, Nathan Holritz, is tellin’ ya how to get your valuable time back!
The Profitable Photographer is so happy to have Nathan, a veteran Photographer turned Photo-editing Professional!
Nathan has a true entrepreneurial mind: He’s constantly creating, looking for opportunities to expand, and collaborating with others. Based in Chattanooga, Tennessee, Nathan is the Founder and CEO at photographersedit.com, and the Host of the Bokeh Podcast and the Noobie Podcast.
But that’s not all! Nathan also teaches photographers about:
- Brand Positioning
- Workflow
- Outsourcing
When it comes to optimizing your photography business, Nathan says outsourcing is the way to go! Here are his tips on outsourcing your editing:
- Know what you want before you seek help
- Communicate! Words aren’t enough. Show them your before and after.
- Give up control. (It’s hard, I know!)
When we have more time, we have more opportunity:
- to form deeper client relationships
- to focus on the parts of our photography business we love most
- or to not work at all!
So get your time back and listen now!
BUT WAIT THERE’S MORE!
ONE LUCKY LISTENER will get a FREE BRAND POSITION CONSULT on Nathan’s podcast!!!
Contact Nathan and let him know you heard this episode of The Profitable Photographer podcast! And don’t miss the Nov 2022 episode on his show where he interview me.
Connect with Nathan:
- nathan@photographersedit.com
- photographersedit.com
- @photogsedit (biz)
- @nathanholritz (personal)
- https://www.photographersedit.com/bokeh-podcast/
Photography Business Coach Luci Dumas’ Programs:
• lucidumascoaching.com
• https://www.instagram.com/theprofitablephotographer_pod/
• https://www.facebook.com/LuciDumasCoaching
Hey listeners, this week I decided (on a suggestion from my editor) to tell some stories from my life that relate to my career choices, both as a photographer in business and a business/success coach and podcast hostess.
From selling flowers to neighbors, babysitting, and writing a “Dear Luci” column for a newsletter, to hot tips on how to have an easier session with children, I am sharing some of my memories, and the clues that helped me choose a career path that was a natural fit for me.
Why? And how does this fit with the idea of being profitable?
I hope to:
- Inspire you to think about your own life stories to give you an understanding about your career choice and niche.
- Entertain you and let you know a bit more about me.
- And share some lessons I learned on my journey from a little girl having a yard sale to an entrepreneur that has had a great career for 40 years.
I would love to hear your stories…over coffee in San Diego, lunch in Nashville at the PPA Imaging Expo in January, or even a phone call or zoom meeting.
By the way…I LOVE COACHING
I want to coach you if you are ready to have a major shift in your photography business.
And I am offering 5 FREE “Business of Your Dreams” Strategy Session to people that reach out in Oct. Just email me
at luci@lucidumas.com
message me on Facebook or www.lucidumascoaching.com
Photography Business Coach Luci Dumas’ Programs:
- lucidumascoaching.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
Our guest, Mark Weber, is offering a FREE 16x20 BELLA ART PRINT if you email him before Nov 1, 2022. Who couldn’t use a free print?! And from such an awesome company as this!
Mark is a long-time Master Photographer and Marketing Consultant with Marathon Press. Marathon Press not only offers high-quality, professional photography products, but they also specialize in marketing support which helps photographers gain control of their business and take it to a new level!
And what sets them apart from the other guys? Customizations and customer service!
Mark also holds several Photographer of the Year titles and was recently presented with the PPA National Award, given for outstanding service to the photographic industry. Now that’s a guy you want on your side!
For just a taste of what Mark’s got to offer, he’s sharing his marketing tips on reeling in those ideal clients:
- Use a mailing list of 500 names or more. You can even purchase a list if you want!
- Create a free gifting opportunity.
- NOTHING CAN REPLACE 1-ON-1 CUSTOMER RELATIONSHIPS! Jump into your community!
So grab your notebook, get inspired, and listen to The Profitable Photographer Podcast now!
AND DON’T FORGET TO EMAIL MARK BY THE END OF OCT
To receive Mark’s FREE 16x20 Museum Quality Bella Arts:
- Markw@marathonpress.net
- 800-228-0629 ext. 283
Photography Business Coach Luci Dumas’ Programs:
- lucidumascoaching.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
Welcome back to another fun and informative episode of The Profitable Photographer Podcast!
We are so excited to have fellow Photography Business Coach Heather Chesky here to spread her biz wisdom! Heather has some incredibly practical, tangible, and INSPIRING advice for you and your photography business so now’s the time to listen up!
For Heather, it all started over 20 years ago in her high school photography class. While she has always kept photography close to her heart as a hobby, she was skeptical that it could be a “real job.” As a result, she spent far too long at a horrible “real job” (tale as old as time!), until one day, about 10 years ago, she was unexpectedly laid off. Luckily for her (and for us!), this catapulted her into her own successful photography business!
Inspired by the need to support her family and new 8-month-old baby, Heather not only replaced her income, but DOUBLED IT within her first year! Yahoo!! (Hey, her program is called “The Booked Photographer” for a reason!)
Now Heather’s business is still thriving and she loves passing her knowledge on to other Photography Business Owners just like you! We are thrilled to have her here today to expand our business toolbelts with tips on attracting ideal clients with model calls and social media.
One of Heather’s top marketing tools? Model calls!
She shares how putting out a call for volunteer models can lead to long and bountiful client relationships.
When putting out a call always, always, always:
- BE SPECIFIC about the ideal client you are trying to attract
- Be authentic
- Have them fill out a questionnaire
- Get their credit card on file!
Want to know why? LISTEN TO THE EPISODE, SILLY!
Seriously, you don’t want to miss it.
You can grab Heather’s FREE crash course at: http://www.thebookedphotographer.com/crash-course
Connect with Heather at:
- heather@heatherchesky.com
- Heatherchesky.com
Photography Business Coach Luci Dumas’ Programs:
- lucidumascoaching.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
“Alongside great systems and routines, habits are key to becoming, and staying, organized” – Chrissy Halton.
A fabulous quote that encapsulates this episode of the Profitable Photographer Podcast–it’s all about getting your business organized using a CRM!
Our host, Master Photographer and Photography Business Coach Luci Dumas, sat down with guest Charlotte Isaac. Charlotte is a Business Operations Consultant who gave up her role as a Corporate Ops Manager so she could serve small business owners one-on-one. She loves working with clients who love their clients, especially photographers!
Through her signature program, Ease Seekers Society, and her DIY Dubsado training, Charlotte helps overwhelmed and overworked Entrepreneurs build customized solutions so they can serve their clients better, automate busywork, and feel confident in their business. Sounds like we could all use a little Charlotte in our busy lives!
We are so excited to blow your mind with all Charlotte’s got to offer! She’ll go over:
- What the heck is a CRM ?
- When to automate and when to hire
- Designing and automating a welcome packet
- Personalizing your automated check-ins & planning moments to surprise & delight
- The many, many possibilities offered by a CRM
And how do we know it’s time to automate? Charlotte says, if we do something over and over again, it’s a perfect opportunity for automation!
You don’t have to do this whole photography business thing alone! Let Charlotte show you how to make life a little easier.
And while you’re at it, grab her free gift the “7 Steps to Automation’ course at https://charlotteisaac.com/lucidumas
Connect with Charlotte at:
- charlotte@charlotteisaac.com
- charlotteisaac.com
- On Facebook & Instagram @charlotteisaachq
Photography Business Coach Luci Dumas’ Programs:
- lucidumascoaching.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
"One can choose to go back toward safety or forward toward growth. Growth must be chosen, again and again, fear must be overcome again and again.” Abraham Maslow
Today is a solo episode with "yours truly", Luci Dumas, on the topic of how to decide to jump, pause, or walk away...i.e....the challenge of making decisions and taking action in one direction or another. I go deep into what to consider when creating something new, or leaving something you have tried that isn't serving the big picture anymore.
There are so many decisions we make every single day in our photography businesses, right? Little ones and big ones. So...many...things. I am sure you have had lots of these and will have more
How to market, what to charge, where to spend our time.
Should we hire help and how do we find them?
Is it time to move, quit a job, leave a community of friends, colleagues, a spiritual community, or a relationship? These are often such hard decisions. Even changing camera systems or photo labs or letting someone go that is working for us is not easy.
This podcast episode explores this topic including fun tips when you have a choice in front of you, on how to decide:
- the coin toss
- the mirror test
- the gut check vs. the fear factor
- the energy evaluation
I am not suggesting I am a master at this. I often stay too long and miss out on opportunities or just wasted time and energy, with little to show for it. I wish I had left the full-time wedding industry and jumped into baby photography sooner, spent more money and time hiring a coach and getting more help years ago, tried more new ideas, and even found a studio space that was bigger than the one I was in for decades. But...I have made enough great choices in life that have helped me have 40 years of success, travel, fun...and so can you.
Feel free to connect with me any time at www.lucidumascoaching.com
or luci@lucidumas.com
Photography Business Coach Luci Dumas’ Programs:
- lucidumascoaching.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
Hot off the press! It’s another incredible episode of The Profitable Photographer Podcast!
Join our host, Master Photographer and Photography Business Coach, Luci Dumas, as she gabs with Branding and Website Designer Emily Foster about all things branding!
Not only is Emily a Branding and Website Designer, but, to our delight, she SPECIALIZES IN WORKING WITH PHOTOGRAPHERS! Too perfect! With 7 years of design experience and a background in event marketing, she loves everything related to photography and the wedding industry. (BONUS: She's also a recent bride so she knows a thing or two about the current client-side of wedding photography.)
According to our guest, “branding is the visual voice of your business.” It is THE key to ensuring that your company’s message is getting out in the world and attracting those fabulous ideal clients along the way.
And guess what! Your brand should be effective, not just pretty! Tough stuff, we know, but Emily is here to help!
Here’s just a taste of Emily’s tips for branding:
- Make sure your logo is scalable and easy to apply. Keep it simple! (And make sure it looks good both in color AND in black and white)
- Figure out where your ideal clients are finding you. What questions are they asking?
- Keep track of your audience. Using a CRM (customer relationship management) will help you organize who is who.
Listen now for the full gamut of Emily’s branding and design wisdom!
Resources:
- Grab Emily’s free gift “How to Choose Your Brand Colors” here: https://emilyfostercreative.com/brand-colors
- The Definitive Guide to Brand Archetypes: https://iconicfox.com.au/brand-archetypes/
- Which Archetype is Your Brand? https://www.brandchemistry.com.au/blog/quiz-which-archetype-is-your-brand/
Get in touch with Emily at:
- hello@emilyfostercreative.com
- emilyfostercreative.com
- Instagram @emilyfostercreative
Photography Business Coach Luci Dumas’ Programs:
- lucidumascoaching.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
Wowing with your Website! Today we are talking to Emily Lee about amping your website to the next level!
Emily Jane Lee is the owner of the website design business “By Emily Jane”, where she specializes in creating custom Squarespace sites for wedding professionals and creative service providers.
With her former experience as a photographer, she fully understands how difficult it can be to create a website that actually helps you stand out and make money. That's why Emily loves helping other creatives get more dream client inquiries by incorporating proven strategy and professional design into their websites.
(AKA: HAVING A PRETTY WEBSITE ISN’T ALL THERE IS TO IT! Listen as Emily shares her expertise on creating a site that isn’t just beautiful, it’s also user-friendly and performs well in Google search results.)
Emily finds it especially important to make sure your site is functioning well on mobile. According to Emily, over half of your website traffic is taking place on mobile (!!!) so it’s important not to dismiss this common blindspot.
Don’t fret, Emily is here to help! She’ll cover:
- Why we must optimize our websites for mobile (and what that even means)
- Top 5 mobile mistakes photographers make on their site
- How to audit your site for mobile-friendliness going forward
This will affect OVER HALF of your site views? I wouldn’t wait to listen if I were you!
Check our her “5 Quick Fixes for SEO” at www.byemilyjane.com/seofix
And connect with Emily at:
- hello@byemilyjane.com
- byemilyjane.com
- @byemilyjane
Photography Business Coach Luci Dumas’ Programs:
- lucidumascoaching.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
“I have maintained self-employment and a studio for 40+ years and I always seek opportunities that will improve my craft. Mentoring in my life has been priceless.”
‘Tis better to give than to receive on this episode of The Profitable Photographer Episode!
Yup! Today my guest George Allan and I discuss the many teachers and mentors we learned from as we were building our photography skills and businesses over 40 years. We share many of the key lessons from several beloved and brilliant photographers no longer with us, like Monte Zucker, Don Blair, and Mr. Phillip Charis. (If you knew Charis you would understand why we still call him MR).
This is a super fun episode I know you will love! These are people I so wish I could interview now so at least we can pass some of their tips on today.
George has been at the photography game since he was 19, opening his first studio in his hometown of Cleveland, Ohio. Since then, he has photographed over 2,000 weddings in 28 years! Wowza!
George has been fortunate to work under and beside many great mentors over his photography career including one that told him: “Work harder on yourself than you do your business.” This advice has become a pillar in his life and business bringing him to value self-improvement and to become a mentor himself.
George also shares:
- How to build positive rapport with clients
- Harnessing total comfort and control in a shoot
- Allowing your soul to create
Learn from the past, enjoy great stories and be sure to keep learning from those of us still here to support your growth!
And don’t hesitate to connect with George! After all, he would love to pass on some wisdom at:
- geophoto99@gmail.com
- allansfineportraits.com
- @GeorgeFinePortraits
Photography Business Coach Luci Dumas’ Programs:
- lucidumascoaching.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
Are you considering starting your own photography business? THEN THIS EPISODE IS FOR YOU, my friend!
I AM BREAKING IT DOWN in this episode of The Profitable Photographer Podcast.
Maybe you know a little bit about starting a business and just need me to fill in the holes, or maybe you don’t know diddly squat about where to begin, OR maybe you’ve been in business for years and are searching for some fine-tuning…Let me help!
First off, the biggest question before you get started: WHY?
Knowing your “why” is going to guide every move you make in your business, it will keep you aligned and moving forward through the sticky parts.
Then I’ll go over the
nitty gritty “first things first” like:
- Licenses
- Insurance
- Equipment
- Sales Tax
- And all that fun stuff
And finally, I’ll cover the goodies:
- Marketing for your ideal client
- Sales tips
- And the importance of lifelong personal growth in business
In fact, check out my E-Book “10 Big Ideas for Marketing in the Real World” on my website lucidumascoaching.com
I cover so much in this episode, I can’t even begin to list it all here! All I know is this episode is CHALK FULL of specific, applicable advice for photography business owners new and old.
Grab your notebook and listen now!
And if you have any questions after listening, I would love to hear from you.
Send a message to me on Facebook: facebook.com/LuciDumasCoaching
Or schedule a complimentary chat: https://tinyurl.com/572yewdd
Photography Business Coach Luci Dumas’ Programs:
- lucidumascoaching.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
“I would love people to value themselves. Not just in terms of charging enough for what they do, but to also have that reciprocal relationship with people. You’ll go far with those two things.”
Babies of the world cry out with joy, award-winning Newborn & Milestone Photographer Amy Pazur is with us on The Profitable Photographer Podcast today! She’s sharing her philosophy on the payoff of a rich client relationship.
If you were to step into a session with Amy, you would be MORE THAN TAKEN CARE OF. Amy has a very gentle touch and she ensures her clients and their babies have everything they need. Girl’s even taking snack requests! Say no more!
Amy believes that two of the most important prongs of your photography business are: client care + self care. Going above and beyond for your client creates trust and comfort (which usually equals more sales in the long run!). And taking care of yourself helps you show up to your business with full energy and enthusiasm! Now that’s a cycle I can get behind.
What does self-care look like to Amy:
- Pricing your services the way you deserve
- Taking on personal projects that fill your creative cup
- Niching down to what you really love to do
So brew a nice cup of tea, put up your feet, and indulge in some self-care while you listen to this episode on self-care and client relationships.
You can get in touch with Amy at:
- Moments-and-co.com
- amy@moments-and-co.com
- Or follow @momentsandcostudio on Facebook and Instagram
Photography Business Coach Luci Dumas’ Programs:
- lucidumascoaching.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
“If anyone is like me and has dealt with ADHD for a long time and just can’t seem to figure it out. I really encourage people to get the help you need and watch your life change.”
On this episode of The Profitable Photographer Podcast, I have guest Jason Marino sharing his ideas about creating an incredible client experience, and how he transitioned from weddings to portraits.. He also opens up about his challenge in life and in his photography business productivity: ADHD!
Jason is known throughout the photo industry as a lighting, business and client experience expert. He and his wife JoAnne co-run a multi-brand photography company, Imagine Photography, in Arizona, just outside Sin City, Las Vegas.
With a client roster spanning the globe and a bustling studio that has grossed well over a million dollars in recent years ( love to hear it!), Jason also keeps busy with regular appearances at notable conferences and educational summits.
In the midst of this, Jason has struggled with ADHD his whole life, but only recently opened up about it, finally seeking out the help that he needed. His life (AND PHOTOGRAPHY BUSINESS) is a million times better for it!
Finally feeling focused, Jason and I chatted about:
- How treatment for ADHD changed his life and business
- Best software for running your photography business
- Creating a prominent brand in a small town
- The “art of saying no”
- And more!
Hearing how someone is wildly successful in this industry, while navigating the challenges
such as ADHD or any life issue is inspiring to say the least.
Connect with Jason at
jason@imaginephotoaz.com
@thejasonmarino on Instagram
And connect with his business at
Imaginephotoaz.com
@imaginephotoaz on Instagram
“[When kids see portraits] on the wall they feel that they’re loved and like they have a place in the family.”
On this episode of The Profitable Photographer Podcast, Master Photographer and Photography Business Coach, Luci Dumas is joined by award-winning photographer, Courtney Ranck-Copher!
Courtney is all about going above and beyond for client relationships.
She’s here to shift our perspective a bit: Don’t think of selling wall art as being “annoying sales-y.” Our photography is a gift to our clients! They need us just like we need them.
Courtney always wants anyone who comes in contact with her business to receive the best possible care, even if that means referring them to someone else. How’s that for client care? Right on.
Luci and Courtney chat all about:
- How portraits show love
- Going above and beyond to make important client relationships
- How to plant the sales seed
- Why charging too little can cause a bad experience for your clients
- How and when to increase your prices
Listen now to get a taste of Courtney’s genuine client connections.
And connect with Courtney herself at
- Clrcphotography.com
- courtneyranckcopher@gmail.com
Photography Business Coach Luci Dumas’ Programs:
- lucidumascoaching.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
This weeks episode is "all Luci, all the time”…hahaha. That’s right, I am sharing all of my "dos and don’t" for participating in Expos, art shows, and other events where you can have a booth and attract your ideal clients, and make some great money from the contacts.
I share lots of details about…
- The best places to have a booth and which ones to avoid
- How to set up your photography booth in a way that feels friendly, inviting, and is clearly branded.
- How to use a show to grow your connections with vendor partners
- Exactly how to create an “Enter To Win” opportunity and land the ideal clients that invest thousands in additional portraits.
And hey, don’t forget to join my private group and post comments or questions about every episode. Hope you enjoy this very detailed episode with specific action steps that can make a booth a very successful marketing tool.
https://www.facebook.com/groups/theprofitablephotographer
www.lucidumascoaching.com
https://www.instagram.com/theprofitablephotographer_pod/
“You want people coming to you because they like the way you see... You have to find a way of seeing and working that is uniquely you. And that’s what you market.”
This week Master Photographer Luci Dumas is joined by street photography extraordinaire and lighting expert Ibarionex Perello!
Ibarionex is a Photographer, Writer, Educator and Host of The Candid Frame Photography Podcast. A creative powerhouse!
With over 25 years of experience in the photographic industry, he has gifted this world with six, count em, SIX BOOKS including Chasing the Light: Improving Your Photography Using Available Light.
Having served as an adjunct professor at the Art Center College of Design we are incredibly lucky to have Ibarionex here to educate us on the DOs and DON’Ts of lighting and other photography business tips.
After listening to this episode you will be exploding with knowledge on:
- Being a light treasure-hunter in natural settings
- Noticing shadows, quality, direction, and contrast
- And leaning into your flexibility and curiosity to make original discoveries
Listen now!
And connect with Ibarionex at
Ibarionex@gmail.com
www.thecandidframe.com
“What is the truth?…Just by changing the perspective, angle, choice, and compression…the way you crop, you will tell a different truth.”
MAJOR INTERVIEW ALERT!
Today we have THE ICONIC, world-renowned, one of the best in the biz, Jerry Ghionis!
Widely regarded as one of the top five wedding photographers in the world, Jerry Ghionis’ theatrical and iconic images have redefined modern wedding photography. He is a proud Nikon ambassador and was the first Australian named in Top Ten Wedding Photographers in the World by American Photo magazine. In 2011, Jerry was also named by PDN magazine as one of the top photography workshop instructors in the world. IS THAT IT?! Wow wow WOW.
Listen as Jerry blows my mind with topics like:
- How our photography changes “the truth”
- Having fun with lighting
- The importance of reinventing yourself
- Creating a routine in your photography business
- Process > Results always always always
There is so much to be learned in this gold-mine of an episode and I’m so grateful to Jerry for letting me pick his brain for an hour. What a treat.
Get in touch with Jerry at
- jerryjerryjerry.com
- @jerryghionis on Instagram
- Free tips and tricks https://www.jerryghionis.com/photography-tips-and-tricks
- Find other free goodies at http://www.jerryghionis.com/sign-up
Remember that rep, practice
Process, not the results
Photography Business Coach Luci Dumas’ Programs:
- lucidumascoaching.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
Do you want to make A MILLION DOLLARS?!
My guest this week, Bernie Griffiths is going to tell you how!
With 40+ years experience in the biz, Bernie is a
- Studio Owner
- Photography Speaker
- Business Coach
- & Author of 2 books available now on Amazon, Success Secrets of a Professional Photographer and Quantum Leap My Life
We are so lucky to have an hour to pick his brain!
Bernie gives the scoop on topics such as:
- Why some photographers fail & others don’t
- How to use Facebook ads like a pro
- Assessing whether a lead is really for you
-
- more!
We are so lucky to have an hour to pick his brain!
Listen now at the link in bio or wherever you listen to podcasts
And connect with Bernie at
berniegriffiths.com
info@berniegriffiths.com
Photography Business Coach Luci Dumas’ Programs:
- lucidumascoaching.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
Are you overwhelmed with “all the things” to be done to run your photography business in a way that is fun and highly profitable? Then this interview is for you.
In this episode of The Profitable Photographer with Luci Dumas, Charlene Stackle gives us some super helpful explanation about the types of Virtual Assistants and why we might need a VA in our business. She also helps us think about ways we can specifically use them to help us have effective actions and more time to do what can grow our business.
She is a video & content marketer who specializes in virtual assistant services for and creates ease, consistency, and joy for portrait photographers & creators. She can be your biz bestie that does marketing, social, & video for you.
I loved having a conversation with Char and learning
- The difference between two areas a VA can help us with…project based assignments and ongoing task
- Where to find them
- How to determine who might be a good fit and
- What we might expect to invest
Thanks, Char, for a great conversation with tons of useful info.
News Flash!!! My group coaching program to help you become a Master Sales Person is open for enrollment and I would love to have you join us. Just click the “classes” tab on my website www.lucidumascoaching.com to learn more.
Char has a gift for you called “The Ultimate VA Tasks for Photographers”
https://www.actionarrowmedia.com/pl/2147582905
and her contact info is
- charlene@actionarrowmedia.com
- actionarrowmedia.com
- https://www.facebook.com/ActionArrowMedia
- https://www.instagram.com/actionarrowmedia/
- https://www.linkedin.com/in/charlenestackle/
Photography Business Coach Luci Dumas’ Programs:
- lucidumascoaching.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
“It’s like a train. It’s going to pick up steam. If you keep at it, the referrals, the ideal clients will come. Do good work and do right by people. You can do it.”
It’s true what they say about your gifts making room for you: At the tender age of ten, Chip Dizárd received a piece of technology that would change the trajectory of his life.
On Christmas Eve 1978, he opened a gift and fell in love with the magic technology could create. His Atari 2600 would open his mind to exploring things and creating memories that last a lifetime.
As the years have progressed, so has his gift. Chip has been able to work with schools, churches, and businesses to grow their influence in their local and global communities. Skilled in web development, videography, photography, education, and public speaking Chip has taken his passion for technology and made it his mission to teach others.
Our hostess Luci Dumas and Chip chat about finding your ideal client by “eliminating the worst and expanding on the best,” homing in on their interests and tastes, and knowing exactly where to find them. Chip also whittles the art of finding your niche down to three questions: What are you passionate about?, What are you good at?, and What drives your economic engine?
Finally, Chip speaks on his mission to promote diversity and inclusion via his personal brand as a wedding photographer, and encourages others in the industry to do the same in their own way.
The key to incorporating diversity and inclusion in your business successfully? For Chip, it’s all about keeping this reality in mind: They’re not buying our services. They’re buying how our services make them feel.
Key Topics:
- Moving beyond having only friends and family as clients (4:10)
- How to find your ideal clients (17:14)
- Where to find your first few clients (24:50)
- How to find your niche (30:48)
- Diversity and inclusion in the event industry (38:15)
- The challenge of “being noticed” as a woman or Person of Color in the event industry (50:57)
- Chip’s parting words (58:17)
- Luci’s wrap-up (59:27)
Resources:
- The Ideal Client Checklist: Email chip@chipdizard.com and mention The Profitable Photographer
- Get in touch with Chip Dizárd:
- Email: chipdizard@gmail.com
- chipdizard.com
- https://chipdizardweddings.com
Photography Business Coach Luci Dumas’ Programs:
- lucidumascoaching.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
Today, our hostess and Mastercraftsman Photographer Luci Dumas unpacks the 5 Love Languages and how we as business owners can use this concept to our advantage.
Originally published in 1992 by Gary Chapman as a guide to the five general ways that romantic partners express and experience love, the observations behind the 5 Love Languages can easily be used to nurture any type of personal or even professional relationship.
Listen in as Luci offers practical, tried-and-tested ways to demonstrate to your clients the love languages of physical touch, quality time, receiving gifts, words of affirmation, and acts of service to set your photography business apart from all the rest!
Key Topics:
- An introduction to the 5 Love Languages (2:08)
- How Luci learned about the 5 Love Languages (5:07)
- Incorporating practices in your business that hit on all five of the love languages (7:39)
- Physical Touch (11:26)
- Quality Time (13:07)
- Receiving Gifts (17:07)
- Words of Affirmation (21:16)
- Acts of Service (24:58)
Resources:
- Discover your love language by taking the test at: https://www.5lovelanguages.com/quizzes/love-language
- MidSouth Color Labs
Photography Business Coach Luci Dumas’ Programs:
- lucidumascoaching.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
“If you can truly be curious, listen to them, ask questions and then you will get information from them so that you can deliver something. Curiosity leads to a place of empathy where then you can truly understand them and then you have the courage to act upon it.”
Today, our hostess and Mastercraftsman Photographer Luci Dumas sits down with returning guest Bryan Welsh, a Master Photographer with 43 years of experience under his belt (between generations). He is a sought-after speaker whose mission is to create impact through creativity and storytelling.
Our conversation focuses on Bryan’s takeaways from the book Exactly What to Say by Phil M. Jones regarding how photographers can improve their communication skills in order to ask great questions, which in turn lead to great conversations. Furthermore, he reveals the crucial difference between selling and professional selling.
Listen in as Bryan speaks on the four cornerstones to professional selling: 1) The worst time to figure out what to say is when you need to say it. 2) Curiosity is the fuel. 3) People make decisions for their own reasons, not for yours. 4) The person asking the questions controls the conversation.
Key Topics:
- Positive and negative changes in the industry over the past four decades (4:48)
- The first cornerstone (10:32)
- The second cornerstone (16:35)
- The third cornerstone (26:53)
- The fourth cornerstone (34:27)
- Overcoming the fear of trying to “convince” people (45:10)
- Bryan’s upcoming workshops (47:12)
- The power of “Just imagine” (50:28)
- Luci’s wrap-up (56:06)
Resources:
BIG NEWS: Bryan will be teaching a day long class in Luci's studio in San Diego in September, 2022. Click here for the details: www.mitportraits.com/ewts
Get in touch with Bryan Welsh at:
- bryan@theartfulbusiness.com
- Contact #: 503-887-5150
- www.theartfulbusiness.com (coming soon)
- FB: BryanGWelsh
- LinkedIn: BryanGWelsh
- IG: BryanGWelsh
Join Bryan’s upcoming workshops + contest:
- www.mitportraits.com/ewts
Photography Business Coach Luci Dumas’ Programs:
- lucidumascoaching.com
- https://www.instagram.com/theprofitablephotographer_pod/
- https://www.facebook.com/LuciDumasCoaching
Today, our hostess and Mastercraftsman Photographer Luci Dumas sits down with Michael Mowbray, master photographer, author, teacher, IPC juror and entrepreneur. He is deeply involved in all aspects of the photography industry.
His DeForest, Wisconsin-based studio focuses on seniors, headshots, family, and commercial photography, while his MoLight brand of lighting equipment has quickly become a leading reseller of Godox flashes and MoLight’s own unique lighting products.
Michael is the author of the popular photography books Shoot to Thrill and The Speedlight Studio (Amherst Media).
Listen in as Michael discusses how he was able to thrive as a photographer and business owner amid the most uncertain of times, beginning with the establishment of his company on 9/11.
The photography biz ace also talks about the entrepreneurial spirit that has driven him from an early age, the importance of being capitalized, and how one can even tell whether or not owning a business is for them.
Finally, Michael speaks on the advantages of off-camera flash in improving the quality of natural light photography.
Key Topics:
- Navigating turbulent economic times as a photography business owner (7:56)
- Delegating tasks and knowing when to hire (13:33)
- Michael’s thoughts on entrepreneurship (19:31)
- Knowing whether or not entrepreneurship is for you (26:22)
- Establishing your content pillars (29:41)
- Why it’s important to be capitalized as an entrepreneur (35:09)
- Justifying higher prices (40:17)
- The advantages of off-camera flash (42:55)
- How to ensure your photos don’t look “fake” when using off-camera flash (48:43)
- How to use a light meter with off-camera flash (52:25)
- How to get in touch with Michael (1:01:37)
Resources:
Get in touch with Michael Mowbray at:
mmowbray.mm@gmail.com
Studio: 608-846-5319
MoLight: 833-466-5444
www.beautifulportraits.com
www.gomolight.com
Monday Morning Cup of Mo Podcast
Photo Happy Hour Podcast
Facebook: MondayMorningCupofMo
Instagram: michaelmowbray
Instagram: mmcupofmo
Instagram: molight_store
LinkedIn: https://www.linkedin.com/company/sms-media-group-inc/
Shoot to Thrill Book
The Speedlight Studio Book
Photography Business Coach Luci Dumas’ Programs:
lucidumascoaching.com
https://www.instagram.com/theprofitablephotographer_pod/
https://www.facebook.com/LuciDumasCoaching
“If you were going to a networking event in person, what would you do, how would you respond to people approaching you, what would you share with them? These are the exact same things that you would do on your Instagram profile.”
Today, our hostess and Mastercraftsman Photographer Luci Dumas sits down with María Oliva, Founder and CEO of SMS Media, a social media coaching business for wedding vendors based in the DC area. She is on a mission to change the way wedding vendors approach Instagram by helping them create sustainable and fun strategies!
Listen in as the digital marketing master shares how Instagram can become your go-to tool for attracting dream clients and why it’s important to niche down in order to maximize your ability to reach and start building relationships with those clients.
Referring to Instagram as “a free networking platform online,” Maria encourages any photographer looking to build a brand to be proactive in starting and continuing conversations, and to personally extend invitations to those who interact positively with their posts to join their community.
She continues on to offer a treasure trove of practical tips and strategies to grow your Instagram following and, ultimately, your client base. These include using hashtags effectively, creating posts based on your content pillars, finding opportunities to collaborate with local vendors, and visual branding best practices.
Key Topics:
- Why Instagram is a great tool for attracting your dream clients (5:25)
- Overcoming excuses that stop you from investing in your business (10:49)
- How to build a community on Instagram (15:41)
- Using hashtags effectively (23:45)
- Establishing your content pillars (29:41)
- Collaboration with vendors on Instagram (33:37)
- Making money on Instagram (36:11)
- Understanding the buyer’s journey (38:44)
- Visual branding on how to provide value on Instagram (41:49)
- Get María’s freebie and stay connected (49:35)
- Luci’s wrap up (50:23)
Resources:
Get María Oliva’s free Instagram selling guide:
https://smsmediapr.lpages.co/instagram-selling-guide-freebie/
Get in touch with María Oliva at:
Website: https://smsmediapr.lpages.co/our-services/
Instagram: https://www.instagram.com/sms_mediapr/
LinkedIn: https://www.linkedin.com/company/sms-media-group-inc/
Photography Business Coach Luci Dumas’ Programs:
lucidumascoaching.com
https://www.instagram.com/theprofitablephotographer_pod/
https://www.facebook.com/LuciDumasCoaching
“You’re going to need a telephone and you’re going to need to know how to use it. I could make a better living with my cellphone and nothing else, than having a great camera, and a computer where I only communicate via email and text and such.”
Today, our hostess, Photography Business Coach Luci Dumas shares her best tips and strategies to set up your photography business for massive success.
Just as photography is an art, Luci believes that selling is an art. Likewise, just as photography is a skill, selling is a skill. That means anyone with the passion and tenacity to succeed in this industry has the opportunity to learn the skills they need to improve both their photography and ability to sell their work.
Luci invites us to set the goal of becoming a full-service photographer. Strive to be able to create an experience for the client in which, from their first interaction with you to the last, you deliver not only what they want, but also what they didn’t know they wanted.
In fact, full-service photographers are not just photographers. They are designers. They are clothing consultants. They are makeup guides. By embracing your role as a salesperson, you are also your clients’ trusted advisor.
You don’t need to be the world’s greatest photographer. Just being the best full-service photographer you can be gives both you and your client immense joy. They become raving fans of you, and you learn how to be a better photographer and business owner.
Listen in as Luci shares her checklist of nine things every photographer needs to do when establishing their new business and the rewards that await, as well as her five steps to onboarding a new client.
Key Topics:
- Photography and selling as an both art and skill (4:09)
- Creating a long-term win-win relationship with your clients (10:26)
- Addressing misconceptions around selling (13:50)
- Nine things you need to get started in this business (21:57)
- Three rewards of having a strong photography business (36:50)
- Five steps to taking on a new client (39:25)
- A brief overview of Luci’s sales system (41:59)
- SSS - Secret Sales Sauce (44:45)
Find out more about my programs at:
lucidumascoaching.com
https://www.instagram.com/theprofitablephotographer_pod/
https://www.facebook.com/LuciDumasCoaching
“If you live life with intention, as if every day is a Saturday, it changes your perspective. It changes what you do, what you say, and how you live your life. Every day can be a Saturday with the right perspective and the right attitude.”
Today, our hostess, Photography Business Coach Luci Dumas sits down with Mitche Graf, a daddy of 3, bestselling author, serial entrepreneur, internationally renowned business speaker, nationally syndicated radio show host, and former All American Track & Field athlete.
The amazing Mitche has been a passionate serial entrepreneur for over 25 years, dangling his toes into the ponds of many intriguing industries along the way. From selling used bicycle parts out of his garage in the seventh grade to running four companies today, he has prided himself on knowing how to squeeze every drop of potential out of his endeavors.
Listen in as Mitche challenges business owners everywhere to find ways to charge more for your services by offering your clients even more value than you already do. In a similar vein, he speaks on the value of investing in your business sooner rather than later. He also offers advice on targeting your marketing toward your ideal client, and why you should never offer discounts.
The latter half of our conversation is all about lifestyle design, which is at the very center of everything Mitche teaches and does. He tells us, as entrepreneurs, to focus on the 5% of the activities that bring 95% of our results.
Key Topics:
- What brought Mitche down his current path (3:28)
- Overcoming excuses that stop you from investing in your business (7:44)
- Attracting your ideal client (13:28)
- Knowing when to pivot (16:24)
- Pre-empting customer objections (23:17)
- All about lifestyle design (26:49)
- Working smart in addition to working hard (35:26)
- Life is too short for regrets (42:16)
- Everyday can be a Saturday (50:28)
- Luci’s wrap-up (52:23)
Resources:
Get Mitche Graf’s free book: powermarketing101.com/freebook
Get in touch with Mitche Graf at: sales@mitchegraf.com
Other books by Mitche mentioned in the episode:
Business Basics BootCamp: The Ultimate Crash Course
Customer Service is DEAD: Delivering 6-Start Service In A 1-Star World
Other episodes mentioned:
044 Luci Dumas- Surviving and Thriving
019 Bruce and Josh Hudson: Keeping Clients Coming Back for More - The Power of Relationship Marketing
Find out more about my programs at:
lucidumascoaching.com
https://www.instagram.com/theprofitablephotographer_pod/
https://www.facebook.com/LuciDumasCoaching
Today, our hostess Luci Dumas sits down with Ron "Nino" Batista, a photographer, writer, musician, and overall creative wizard whose work is regularly seen in lifestyle publications the world over. He is regarded as the premier model photographer, retoucher, and artist development educator based in the United States.
Listen in as Nino offers his impressive approach to model photography and definition of beauty. He begins by explaining why women are typically more aesthetically pleasing to photograph than men, and the evolution of boudoir photography over the past three decades. He also gives some tips on how to break into commercial portraiture and finding your niche in the space.
Regarding the difference between photography depicting the objectification of its subject and that of pure fine art, Nino does a deep dive into the importance of intent and execution on the part of the photographer. In fact, he makes the case that the artist is just as important as the art, and this is why it is important to work on your personal brand as a photographer.
The internet has given every creative a platform, and everyone who desires it is able to carve out a little space online for their unique brand of art. Nino suggests that, instead of complaining that social media has led to over-saturation, budding photographers should instead focus on expressing themselves and their art authentically. In a sea of people, those who embrace honesty and transparency rise above the noise.
In his own words: “Sincerity wins. Whatever your approach to your art is, if you’re sincere, it will show.”
Key Topics:
- Why women are more aesthetically pleasing to photograph than men (5:57)
- Commercial versus general portraiture (14:32)
- How to break into commercial portraiture (20:00)
- Defining “color grading” (25:49)
- “Boudoir” versus “fine art” posing (29:46)
- Gaining clarity on your strengths as a photographer (33:14)
- Everybody has a platform now, thanks to the internet (43:10)
- Nino’s parting words of advice (52:14)
- Luci’s wrap-up (59:16)
Resources:
Get in touch with Nino Batista:
ninobatista@gmail.com
832-458-8954
www.ninobatista.com
https://www.facebook.com/ninobatista
https://www.facebook.com/ninofreyjaworkshops
https://www.facebook.com/nbpretouch
https://www.instagram.com/ninobatista
https://www.instagram.com/nbpretouchtools/
Find out more about my programs at:
lucidumascoaching.com
https://www.instagram.com/theprofitablephotographer_pod/
https://www.facebook.com/LuciDumasCoaching
Today our hostess Luci Dumas sits down with the amazing Larry Hersberger, an internationally-acclaimed and licensed artist, storyteller, writer, designer and master photographer. He is globally known for his innovation of Magical Santa Photography, Magical Snowman, Vintage Baseball and Fine Art Classical portraiture.
Listen in as Larry discusses his foray into photography in the 90s and what motivated his decision to veer away from the art’s typical focus in America at the time on “canvas, curtains, carpet, and old chairs.” From this, Larry offers his first important lesson for any aspiring or budding photographer: Develop your personal brand as an artist.
The yuletide maestro then discusses his unique and inimitable approach to Magical Santa photography, noting that he isn’t just the photographer, but the director as well. And as a director he explains, crucially, that the bulk of his communication is actually with the child rather than Santa himself.
He goes on to dissect the business of art and how photographers of all stripes, even those relatively early in their career without a studio, can succeed in this space. He makes the case that any professional can make a quarter of a million dollars with just 50 clients, positioning oneself as a trusted advisor with each and every single one.
Key Topics:
- Developing your personal brand as a photographer (9:36)
- Why Larry’s approach to Magical Santa Photography is so innovative (19:50)
- Defining “painting” and the business of art (29:40)
- Telling stories through your art with your best customer in mind (37:00)
- His advice to newer photographers without a studio of their own (46:50)
- His tried-and-tested three-part sales process (52:16)
- Why he changed his mind on newborn photography (1:03:47)
- His parting words of advice, and how to attract your ideal clients (1:09:59)
- Luci’s wrap up (1:18:25)
Resources:
Get in touch with Larry Hersberger:
336-870-6503
lawrence@masterpieceartwork.com
https://www.facebook.com/groups/1552550684799732
Art of Magic & Light® on Facebook: https://www.facebook.com/artofmagicandlight
Get $200 OFF Larry’s new Magical Snowman Course. Use Code LUCI at checkout.
https://www.artofmagicandlight.com/offers/stxtSoaQ/checkout
Find out more about my programs at:
lucidumascoaching.com
https://www.instagram.com/theprofitablephotographer_pod/
https://www.facebook.com/LuciDumasCoaching
This solo episode is a look back at the last two years and strategies for riding out any economic storm that might happen in the future.
Luci asks some questions you might want to ponder like... What has changed for you? And what is the same? Have you used this last two years to move forward in your business and in life?
She shares her own journey, and her perspective on what she sees in the photography industry. And discusses the current concerns about inflation, gas prices, and how it might effect our sales and business. Or how we can not let it impact us at all.
She covers some specific strategies to respond to people who might bring up those things in conversations about investing well in your products....such as:
- Realizing sometimes it is a negotiating tactic.
- The reason to be either a Luxury / high dollar and low volume photographer.
- Knowing that some people may not be our ideal client .
- Encouragement to be smart with your own money.
- How energy is everything and ways to up your "vibration" to attract what you want.
- A reminder to invest in education…up your game.
All is well, don't panic. Use your power of positivity to grow, be at peace, and serve your clients even better.
www.lucidumascoaching.com
luci@lucidumas.com
https://www.instagram.com/theprofitablephotographer_pod/
This podcast episode is about how we can change the world through photographs of dogs. I know your ears might be perking up wondering what this might mean. Listen to Michael Puck share about how he helps people smile more, photographers sell their canine photographs, and help businesses feel more friendly by using photographic art of dogs in their decor.
Michael started his photography business in 2016 as a nonprofit to help animals in need. In 2019 he merged my corporate business insights with my love for dogs and photography, by selling dog wall art to non-pet-related businesses (car dealerships, wealth advisors, chiropractors, insurance agents, etc.).
He just launched the Global Dog Art Gallery, a first-of-its-kind online gallery that sells finished dog wall art to relationship-focused businesses.
We cover his thoughts on
-
Connecting the dots to come up with new business ideas by looking at the big picture
-
How he learned that dog art can start conversations and have a good feeling about a business, and help employees enjoying their work more
-
The fact that if you have print or TV advertisement that includes a dog, it is 65% more effective
-
Ways to create great photographs of dogs
This is a conversation about how he thought "outside the box" and created a business that helps people feel happier, improves work environments, and helps photographers sell their work for profit. Bark if this sounds great!
Get your paws on his free online course on how to sell wall art to local businesses at www.K9photo.org/ecourse
Connect with him at
Michael@globaldogart.com
www.globaldogart.com
www.k9photo.or
https://www.linkedin.com/in/pucknusa/
https://www.facebook.com/groups/globaldogart
Find out more about my programs at
Lucidumascoaching.com
https://www.instagram.com/theprofitablephotographer_pod/
https://www.facebook.com/LuciDumasCoaching
Today's episode is a conversation with Alison Carlino about photographing the night sky, with side order of off camera flash photography . Let's face it...being able to create excellent photographs is an important part of being a profitable photographer so I love chatting with someone about techniques to help us with that.
Alison is both an amazing photographer and teacher who photographs and educates around the world. In her 18th year of business, she teaches/judges for WPPI, PPA/Imaging, SWPP London, PPGH, Texas School of Professional Photography, TxPPA, and SYNC Sports. And Alison is proudly sponsored by Miller’s Professional Imaging.
We discuss her "go to" topics which are off camera lighting, soft boxes, and modern posing. When ask why she uses extra lighting she says she loves walking into a location and flipping it into something the eye cannot see.
Also, listen for this "Night Sky Photography" checklist and why you need to
1-know your equipment
2-scout during the day
3-Download the Photo Pills App…help plan…where and when
4-Bring tripod, wide angle lens, and shutter release
5-understand composition
6- understand where the dark skies are
I know you are going to learn a lot and be inspired to try some of her ideas both in your next portrait session, and make a date with the Milky Way.
Connect with Alison to learn about her classes and where she might
be popping up at a photography event near you.
https://www.carlinosphotography.com
studio@carlinosweb.com
(832) 595-7874
Sergey lives in St Petersberg, Russia. I feel blessed to have had this conversation with such a wonderful human that lives on the other side of the world from me.
We recorded this amazing episode just weeks before the invasion of Ukraine. Please keep him and his friend and family in your thoughts.
Sergey has been a photographer since the age of 10 and has been a professional for 8 years...now earning income from his passion. He has been a judge for the International World Cup from the Russian Federation and we discuss this amazing competition and how it is organized.
In this special conversation, we go deep into how photographers around the world are really one family. I was a bit surprised to learn that his business practices, the creativity of Russian photographers, and the great relationships built with his clients are so similar to what we do in the US.
He also shares his love of collaborating with other photographers, creating projects that one person can't do on their own, or have nearly as much fun doing. He talks about the resulting exhibits and new friends he has made around the world with these project.
Please connect with Sergey as he loves making new friends and supporting others on their creative journey.
Worldphotographiccup.org
malenprin@gmail.com
Sergey Bogaitsev
https://www.instagram.com/sergeybogaitsev/
Who doesn't love listening to an Irish accent from someone full of wisdom and ideas for photography business success? I know I do. That is one reason I loved this interview with CEO of 3XM & BusinessSuccessAcademy, and vendor partner on the PPA Board of Directors.
I think you will love it as well.
This episode is a deep dive into how to REALLY attract great clients that will be happy to invest well in our photography. His vision is for a world where photographers can create sustainable and profitable businesses, where our skills and expertise as professional photographers are highly valued.
He lives for our success and wakes up every day with the mission of helping photographers worldwide create more successful businesses.
Some key points as we chat about successful photography business and such are
-the importance of marketing strategies
-why we need to know our numbers and start with the end in mind
-why lukewarm leads are far better than cold traffic
-Facebook advertising tips
-and why we want to ask WHY
Ronan...with his lovely Irish accent says that people that are blissfully unaware of what beautiful portraits can mean in their lives. We need to help them understand that wall portraits and album, beautiful printing photographs of people they love, are worth investing in and actually can change lives...one smile at a time!
Special offer...
SuccessAcademy.io
3XMsolution.com
RonanRyle.com
ronan@photovalue.com
What an incredible life this week's guest has created for herself as a pet portrait photographer. Arica Dorff is a Traveling Pet Photographer who treks across the country every fall in her camper van for her annual Pet Photography Road Trip. After a decade as Las Vegas’ top pet photographer, she sold her brick and mortar studio and hit the road with her Bloodhound, Gracie.
You heard right...she works and live out of a very cool, well equipped van, making a healthy 6 figure income working just 3 months or so out of a year. She has her PPA Photographic Craftsman Degree, and teaching as well as hosting her annual Pet Photography Retreats.
In this episode, we chat about
-some of her photography tips and how she prepares for each session.
-remote sales
-what she does in her free time
-and how love languages can be used in our photography businesses to connect with our clients
I love how Arica has scripted her life is a way that gives her joy, freedom, and an income that is enviable for many hard working photographers.
Connect with her here
email: arica@aricadorff.com
website: www.aricadorff.com
Business FB Page: https://www.facebook.com/AricaDorffPhotography
Business IG: instagram.com/AricaDorffPhotographyWhat an incredible life this week's guest has created for herself as a pet portrait photographer. Arica Dorff is a Traveling Pet Photographer who treks across the country every fall in her camper van for her annual Pet Photography Road Trip. After a decade as Las Vegas’ top pet photographer, she sold her brick and mortar studio and hit the road with her Bloodhound, Gracie.
You heard right...she works and live out of a very cool, well equipped van, making a healthy 6 figure income working just 3 months or so out of a year. She has her PPA Photographic Craftsman Degree, and teaching as well as hosting her annual Pet Photography Retreats.
In this episode, we chat about
-some of her photography tips and how she prepares for each session.
-remote sales
-what she does in her free time
-and how love languages can be used in our photography businesses to connect with our clients
I love how Arica has scripted her life is a way that gives her joy, freedom, and an income that is enviable for many hard working photographers.
Connect with her here
email: arica@aricadorff.com
website: www.aricadorff.com
Business FB Page: https://www.facebook.com/AricaDorffPhotography
Business IG: instagram.com/AricaDorffPhotography
This solo podcast episode is about partnering with other businesses and non-profits to draw amazing photography clients to us, by creating alliances. I share a photography "thank you gift" program that benefits the other business that has a similar perfect client base, and brings them right to your door. Woo hoo!
The number one question I hear over and over, from new photographers and those in the business for many years, is how to attract ideal clients... people that will love what we do, be wonderful to work with, and "show us the M O N E Y"...ie...happily invest well in what we offer. Where the heck are these people? Well, they are shopping, enjoying services like spa treatments, dining at gourmet restaurants, buying homes, traveling, having their pets groomed, planning events, and such.
I go over the steps in this photography marketing strategy to determine
-what businesses might share your ideal client base
-what to offer the business as a thank you gift to their best patrons
-the importance of presentation
-and details to help this be a big win for everyone
So many of my super smart guests have talked about the power of Direct Response Marketing and this is one example of how to create this type of program that really works. Don't miss it!
Wishing you continued success,
Luci
www.lucidumascoaching.com
Travis Patenaude has never met a dog he didn’t like. Based upon his photographs, I would say that feeling is mutual. I like to think of him as the Dogfather!
He is an Internationally renowned dog photographer of Stink-Eye Photography who creates unique portraits that foster an emotional connection between the subject and the viewer. He believes emotions and feelings are a vital part of telling stories and has to be put in a form that touches the hearts of people to evoke empathy and to have the viewer want to learn more about the dogs.
Travis is an advocate for animal rescue and animal rights, in particular, raising awareness for the plight of the hunting dogs of Spain. He has won international awards and has been published across international print, online media, and magazines.
You won’t want to miss
Why it’s so important to shoot what you are passionate about.
The reason he values emotion so much.
What in the world is “heart speak”?
How he’s working to help rescue greyhounds in Spain.
Travis truly embraces the idea of doing what you love. His passion is palpable and I think we could all benefit from a bit more joy in our lives.
Connect With Travis
Email: Travis@Rabbitshell.com
Website: www.StinkEyePhotography.com
Instagram: @StinkEye_Photography
The amazing Tennessee Photographer, Colby McLemore is a Master Craftsman Photographer and commercial photographer and videographer. He prides himself on exceptional storytelling, has won more awards than he feels he deserves, but less than others, including the Kodak Award, Fuji Award, a Gold Triangle, and an ASP State Award. He also loves to teach and inspire other photographers to be their best.
In our conversation, we discussed the keys to building up small photography businesses through referrals.
Colby shared that his new photography goals are:
-Consistent Habits
-Repetition
-Referral Marketing
These goals are helping Colby build up his business and can help you too!
To get started on your own Referral Marketing strategy, Colby shares the 4 Cornerstones of Referral Marketing are:
-
Don’t suck at what you do! Deliver quality, excellent work
-
Help your clients crystallize in their minds what they like about you and your work
-
Ask for referrals and testimonials consistently over time
-
Stay visible through newsletters and social media
Those steps don’t seem like too much to do! But, Colby stresses that in order for this strategy to actually work, you have to put in the work week after week to stay consistent in your habits.
You can learn more by listening to our conversation!
Connect with Colby:
Email–colby@colbysphotosvideos.com
Phone–(865) 924-1455
Address–Colby's Photos & Videos.
503 Clinch Ave #101
Knoxville, TN 37902
Website–www.colbysphotosvideos.com
Facebook–https://www.facebook.com/colbysphotovideo
Instagram–https://www.instagram.com/colbysphotosvideos/
Linked In–https://www.linkedin.com/company/colby's-photography/
Also, be sure to download my free gifts on www.lucidumascoaching.com
Nashville photographer Jonathan Givens is a PPA Master of Photography and Certified Professional Photographer specializing in the entertainment industry - dance, circus, musicians, actors, etc. He has an extensive background in the performing arts, first as a performer and then backstage production and photography.
He has traveled the world and in this podcast episode, he shares some fun stories about the life of a photographer in the entertainment industry. These include insights into the circus photography and even how Oprah convinced him to become a photographer!
He eventually settled into a business model where he can stay home by specializing in dance photography and other performers in Florida and Nashville, creating the lifestyle he wants with a business plan for his photography business. Wait till you see his award winning ballet photographs!
Jonathan is an excellent example of someone who leans into his strengths, and we talk a lot about the value of specialization. What happens when you specialize?
1- Produce a better product
2- Gain trust from your clients
3- Easier branding
4- More money
5- Simpler marketing
6- When you LOVE what you do, life is good!
You won’t want to miss this conversation!
Connect with Jonathan:
Email - jonathan@eps-photo.com
Facebook - www.facebook.com/EPSpecialists
Linkedin - www.linkedin.com/in/epsphoto
Also, be sure to download my free gifts on www.lucidumascoaching.com
All hail the content queen!
Claire Lauer knows a thing or 2 about SEO strategies and how to create results-driven content. She says it’s important that talented photographers like us are easy to find online.
She’s right!
Claire Lauer is a content entrepreneur, and educator focused on helping photographers find their dream clients on Google. She believes that photographers can find the right content partner to take that task off their plates so that they can focus on doing what they love - photographing! Her clients lovingly refer to her as "Content Claire" and know they can trust her to take good care of their marketing.
She currently serves photographers across the country.
I think we all understand the need to create content. Claire gives some great advice on how to do it in the most effective way possible!
You won’t want to miss:
-How you can define your target keywords.
-The number of times you should be blogging each month.
-The power of Google search console.
-Why she loves marketing.
Connect With Claire
Website clcontentmarketing.com/subscribe
Email hello@clcontentmarketing.com
Instagram @CLContentMarketing
This solo podcast episode is about why the telephone is still the most powerful too in our toolbox for creating successful high dollar sales of portrait and wedding photography.
Why? Because building a relationship with a client where they feel important, get excited about working with us, and start thinking about wall portraits is the foundation of my "Trusted Advisor" sales system.
I also share the "when and how" to talk about pricing with portrait and wedding photography clients.
In this episode I chat about
-
The step by step system/ phone script to book highly motivated ideal client
-
Why sharing too much too soon can sabotage a great potential booking
-
How to get over telephone anxiety
-
If or why you might (or might not) post your pricing on your website.
Get out your note pad and be ready for some very practical tips on what to say on the phone to make a nice connection, and plant seeds for great sales of wall portraits, albums, and more.
Best, Luci
www.lucidumascoaching.com
luci@lucidumas.com
Kira Derryberry needs you to get your shoot together.
She’s busy modernizing family portraits. Kira has found a way to take the traditional portrait, mix it up a little, and make it fun for the whole family.
Kira Derryberry is a Tallahassee-based photographer focused on Family and Commercial portraiture for 11 years
Kira is a proud member of Professional Photographers of America and has earned Master Photographer, Master Craftsman and Certified Professional Photographer is an approved judge for International Photographic Competition, and as of March 2021, serves as Treasurer for PPA’s Board of Directors.
Kira is also the co-host of the Get Your Shoot Together Photography Podcast alongside fellow photographer and friend Mary Fisk-Taylor.
You won’t want to miss:
Why Kira loves a monochromatic greyscale.
How she sets boundaries.
Why she’s always promoting during the session.
How she knew she wanted to be a photographer.
Kira has some great advice on how to work smarter, not harder. You won’t want to miss what she has to say.
Connect with Kira
Podcast GetYourShootTogether.com
Instagram @shekira
Email info@kiraphoto.com
Let’s embrace LinkedIn. At least that’s what Jeff Brown wants us to do. The platform has the power to allow you to access local and specialized content. It’s also a great place to collaborate. Because we all know that we’re better together than on our own.
Jeff Brown-Licensed Societies of Photographers and BIPPy, Military qualification through the Royal Navy, Wedding and Boudoir Photographer, Author of several best-selling books and articles for magazines, speaker, ambassador for Studio Ninja and Loxley Colour is Glasgow
Jeff is Sponsored by Loxley Colour in Glasgow to give help and support to their clients. ambassador for Studio Ninja software
If you’re ready to grow your network then you won’t want to miss this chat.
You won’t want to miss:
Why he loves reverse engineering.
The power of consistency.
The reason he wants you to just be yourself.
Why he’s a big proponent of niching.
Connect with Jeff
LinkedIn thephotographersmentor
You Tube thephotographersmentor
Facebook focusonmarketing
I’m joined by ProSelect Guru Ron Nichols this week. He has mastered the art of sales and has some great advice to help others do the same.
Ron Nichols has excelled at In-person sales long before the term IPS was coined. Since graduating from college with an art degree, Ron has owned a studio where he perfected studio sales from both the psychological and technical aspects. He has worked closely with many software companies in creating applications that optimize sales efficiency while capitalizing on emotion and enabling back-end workflows.
Ron has worked for many of the country’s top image-makers in developing sales processes and workflow schemes to increase studio profitability. His work now is exclusive as CEO of Pro Studio Sofware, Inc, since the acquisition of ProSelect. Ron’s photographic work and industry service have garnered awards from around the world. He has taught throughout the globe and is a PPA International Juror, Jury Chairman, and past PPA President. He is a member of the elite group, the Society of XXV.
Ron has some great tips about in-person sales and workflow, making this an episode you won’t want to miss.
You won’t want to miss:
All about his workflow.
The red flags you need to be on the lookout for.
His top sales tips.
What it’s like to be a CEO.
Ron’s knowledge is top of the line. Be sure to tune it!
Connect with Ron
Website ProStudioSoftware.com RonNichols.com
Instagram https://www.instagram.com/i.ronnichols/
ProSelect
TwitterProStudioSWtheRonNichols
"You create your thoughts, your thoughts create your intentions and your intentions create your reality." – Wayne Dyer
This solo episode is about an exploration into some of the ways you can up your inner marketing/success game. You might call it the Power of Attraction or a positive mindset. I love to share about the importance of your vision and goals, and how to become a magnet for the dreams you have for your life.
These tools have helped me create a 40 year full time career as a photographer and now also a photography business coach and they can help you as well. It has sometimes felt like magic when I use some of these specific tools to draw ideal clients to me.
Listen in to find out the value of
- affirmations and positive thinking
-setting clear goals
-surrounding yourself with positive people and those that are where you want to be
-reading motivational books
-my special way to market by sitting on my front porch
The truth is, doing all the "things" that are designed to help us be successful and profitable accomplish very little unless we have a positive, magnetic energy and clear goals that inspire us to keep doing what it takes to reach them. Please let me know your thoughts and how I might support you on your path.
www.lucidumascoaching.com
luci@lucidumas.com
I’m joined this week by marketing master, David Hilton. He knows the power of branding.
It begins with how you position yourself to the customer. And from there, it’s all about the journey that you take them on. David’s extensive business experience makes this an interview you won’t want to miss.
David is experienced in building businesses, guiding owners to higher profits and greater freedom. He is the author of two books on entrepreneurship: SPARK, Taking Your Business from Struggle to Significance, and The Ultimate Success Secret with co-author Dan Kennedy.
As president of Hilton Photography, a business that he recently, successfully sold, he grew and managed multiple locations and recruited, hired, and trained over 500 people. He developed this company to operate profitably without his day-to-day involvement.
He holds a Photographic Craftsman degree from PPA, a Doctorate Degree in Business, an MBA, a BS in Photography, and a Master’s degree in Education
Tune in and let’s get down to business!
You won’t want to miss:
What inspired him to major in business.
Why you need to find your style.
How many hours a day David spends on marketing.
How to have a business and not work full-time.
The details on the business he began as a child.
Connect with David
Website http://portraitstudiosuccess.com/
Email dhilton@StrategicVisionOnline.com
David Hilton
LInkedInhttps://www.linkedin.com/in/davidahilton/
If you want a portrait to stand out, then it needs big emotions! Technical photography skills are well-known but not everyone is taught the value of emotions, so I’ve invited Denise Birdsong to join me on the podcast today.
Denise Birdsong is an award-winning wedding, portrait and boudoir photographer from the San Francisco Bay Area. Through her experiences as a dancer and model, Denise mastered the fine art of communication and storytelling through body language and facial expression. Emotion is what makes portrait photography truly standout, and it’s usually the missing component for most photographers. Denise is passionate about teaching her master photography students her signature methodology that takes them to the next level of their craft.
I love this interview because she shares so many great tips to help create emotion in our photos.
Listen For:
The reason she doesn’t like to waste a good mistake.
What our voice has the power to change.
Why empathy is so important in this business.
The reason people just need to breathe.
Being photographed can be a vulnerable experience for some people. Denise has some great ideas for creating a safe space for them.
Connect
Instagram: @denisebirdsongphotographer
Facebook Group: @strippeddownboudoir
Email: info@dbirdsong.com
Holly is the founder of The Genie VA, a small team of virtual assistants offering extensive administrative support to small wedding & elopement photographers across the US. She is a wedding & events coordinator turned virtual assistant, and now aims to help as many photographers as she can with behind-the-scenes, time-consuming tasks that will help them focus on their passion, spend less time in front of their computer, and allow them to grow their business.
In this episode, Holly and Luci talk about:
1- When is it time to hire a VA?
2- How do we find a great one and what is right for us. what they should ask before hiring someone
3- Mindset shifts you may need to make before outsourcing/how to tackle the resistance
4- How to prepare for outsourcing.
5-pricing
Holly explains that a VA is like a personal assistant but it is online and it is a broad term including things like:
-tech VA…workflow,
-
Support
-
Bookkeeping
-
Marketing
-
Writing
-
Social media manager
-
Editing
We discuss hen is it time to hire? When you feel burnt out, you are not taking the steps, you are loosing the drive, stuck in a rut and how to start working with one. If you're not sure where to look Luci and Holly go over various websites to find reputable VA's. We go over how to know if the VA you are considering is a good fit, what skills they should have, and how you can learn from them.
Get in touch with Holly:
hello@thegenieva.com
Instagram: @thegenieva
https://thegenieva.com/contact/
Final advice…be really clear about what you want and why…and your goals.
John Hartman is bringing us back to the basics and I’m here for it. He believes in the value of relationships. He knows trust is the foundation for those relationships. So go ahead and get in front of your target audience and then build that trust!
John Hartman has owned and operated his studio in Stevens Point, WI since 1974. His work has won the highest awards at the state and national levels, including a Grand Imaging Award finalist. He has presented at hundreds of state, regional and national photography conferences. His John Hartman Las Vegas Marketing Boot Camps have helped thousands of photographers grow their business and improve their photography. Since 2014 John has developed a unique version of light painting, which has created an entirely new and profitable product line for his studio.
His long and prosperous career suggest that we should all trust his advice!
You won’t want to miss...
-Why an easy high school elective change the course of his life forever.
-The reason head shots can be so profitable.
-What light painting is and how John incorporates it into his portfolio.
-How he manages to have so much fun.
Connect with John to receive $100s off his course by mentioning The Profitable Photographer Podcast
Website jhartmanphoto.com, johnhartmanseniors.com, jhartman.com
Facebook johnrichardhartman
Instagram johnhartman11
LinkedIn John-richard-hartman
Email jrhartman@me.com
Teachers are a national treasure and that is especially true in the case of my friend and incredible photographer, Judy Host.
For Judy, teaching is very synergistic. She gets just as much from her students as she gives. Judy began her career photographing children but has realized her passion for sharing her knowledge over the years.
Judy has a unique ability to adapt and grow. It’s reflected in each step of her career. Her career has had several adaptations and
her current passions is photographing dancers, and teaching workshops to inspire others to pursue their art and passion.
Recently this work was selected for exhibition in the Valade Family Gallery in Detroit, MI, the Crocker Art Museum in Sacramento, CA, and the Albrecht-Kemper Art Museum in MO. In March 2017.
Judy’s a true gem in the photography world and you don’t want to miss anything that she shares.
You won’t want to miss:
-Why Judy considers time management to be one of her greatest gifts.
-How she decides what projects are worth her time.
-Why she credits teaching to helping her become better at running her business.
-What Judy did in Dubai.
I’m fortunate enough to know Judy in real life and she’s a true delight! I hope you enjoy her as much as I do.
Connect with Judy
Email Judyhost@mac.com
Website Judyhost.com
Instagram @judy.host
Facebook https://www.facebook.com/judy.host
This solo conversation (between me and the you in my imagination) is all about selling frames. The why and how of it. There is very good extra income selling frames for the wall art we sell, and it is a service to help them select the "jewelry" that enhances the portraits.
I cover the following...and more
-different styles of frames
-where to order them from
-why I prefer not to include mat and glass or acrylic
-how I add 20% to my overall income selling frames
-installing art into frames
I also chat about some holiday issues like greeting cards, Black Friday, and Holiday Mini's and why I don't recommend them for most people.
Have a wonderful holiday season and enjoy this episode!
Be sure to find 2 free gifts at www.lucidumascoaching.com
Aaron Hockly says A.I. is a photographer’s friend. I was unsure about what he meant, but after our conversation, I gotta admit, I think he’s right. Aaron talks about all the ways that artificial intelligence has improved our cameras. He also points out how much it has improved the editing process. Because time is money, and the faster we are at editing the more profitable we become.
He is passionate about the intersection of photography and technology.
Aaron Hockley is a photographer, author, and speaker who merges his expertise in photography and technology to help others find success. He’s a PPA Master Photographer and Photographic Craftsman and has represented Team USA in the World Photographic Cup. He writes and speaks about technical aspects of photography, photo businesses, and the industry as a whole and has spoken to audiences of photographers, marketers, and media professionals on stages of all sizes nationwide.
Aaron’s recent ventures have focused on how Artificial Intelligence is impacting how photographers capture, edit, and manage their images with an eye toward the shifting future of the industry.
You won’t want to miss
-What Aaron would tell his younger self.
-Luci’s lighting issues at a wedding in Hawaii.
-Why Aaron suggests wading into technology instead of jumping into the deep end.
-The reason Aaron says our jobs as photographers won’t be replaced by A.I.
Aaron makes some great points about how tech has the power to make us more profitable. Be sure to check out what he has to say.
Connect With Aaron
Instagram: @techphotoguy
Twitter: @ahockley
LinkedIn: https://linkedin.com/in/ahockle
Email: aaron@hey.com
Website: techphotoguy.com
Christopher Salem joins me this week. Chris has experienced impressive career success. He’s also an accomplished speaker, host, and author. His ability to share his wisdom in an easily digestible way sets him apart.
I loved our conversation and I’m certain you will too.
Chris Salem is an accomplished CEO, executive coach, world-class speaker, award-winning author®, certified mindset expert, radio show host & media personality, and wellness advocate.
He mentors business leaders and organizations to scale their brands and business by raising their level of influence as trusted advisors.
His book Master Your Inner Critic / Resolve the Root Cause – Create Prosperity went international bestseller in 2016. He also co-authored the recent edition of "Mastering the Art of Success" with Jack Canfield.
His weekly radio show Sustainable Success is part of the Voice America Influencers Channel.
You won’t want to miss
His tips for achieving mental toughness.
His breakdown of co-dependency and the role it plays in our careers.
The importance of giving without expectations.
Why self-awareness is so important.
So much of the good stuff that we enjoy is a by-product of growth. It’s not easy but the results are worth it.
Connect With Chris
Special Offer for Listeners http://christophersalem.com/31-days-program/
Email chris@christophersalem.com
Mark Rossetto is an international award-winning double master photographer (AIPP), a highly sought-after public speaker, teacher and a qualified Life and Photography Business Coach.
At just 25 years of age, Mark transformed his passion for photography from a hobby into one of Melbourne, Australia's most successful family and wedding photographic studios. Each year Mark and his team photographed over 500 families and were consistently booked at capacity with weddings.
He loves marketing, or what he calls "the chase of the client".
I first asked him to share what not do do and he says
-
don't be a jerk or sneaky
-
don't promise what you can’t keep
-
don’t be afraid to ask for help
In this rich conversation, Mark suggests having 5 strategies or more at all times to have a consistent flow of clients. He shares his powerful perspective on the three aspects of marketing that are important for success.
1-Passive Marketing. It is your billboard…who you are and what you do. Don’t be invisible. Don’t be lazy in your passive marketing strategy
2- Active Marketing. It is when you go out and bring clients into your business.
3- Digital marketing amplifies everything.
Special offer - Download "The Photography Business Benchmark".
Go to the coaching section of his website and use the coupon Luci21
www.markrossetto.com
https://www.instagram.com/markrossetto/
This week I’m joined by Ania Volovique. Mindset is everything and Ania knows this better than anyone. She also knows that being an entrepreneur is not an easy feat. It’s the ultimate course in self-development, forcing us to walk alongside our fears, strengths, and ego. She knows you’re worthy of greatness and wants you to realize it as well.
Ania Volovique is an empowerment coach, somatic release facilitator, soul-expression photographer and international speaker - who is committed to breakthrough societal conditioning and live life on her terms.
In 2019, Ania was diagnosed with brain cancer and got an opportunity to put all her skills into practice. A month post brain surgery, all her scans came back clear - no longer needing chemo or radiation. Navigating through the cancer experience with full trust and surrender, Ania understands the power of the mind-body connection and guides others to dance through any storm life offers.
You won’t want to miss
Why you’ll probably find Ania in a forest amongst the trees.
The reason she always pays attention to the words she chooses.
Her thoughts on imposter syndrome.
What experience bonded Luci and Ania.
I think Ania has a lot of wisdom when it comes to mindfulness. She gives solid and actionable advice on how to cultivate that in your own life. I loved talking to Ania and I hope you love listening to our interview!
Connect with Ania
Instagram https://www.instagram.com/ania_volovique/
Website Volovique.com
Email ania@volovique.com
Ania Volovique Photography
This episode is all about how to get started selling your work.
I know it can be overwhelming and confusing so I thought I would
give as much info about what to do and think about as I could squeeze out of my brain. This is in no way everything but it is a good foundation for success.
I share with you why the first step is to have a clear vision, a dream that is specific as well as a bit of fantasy, a simple business plan, and a defined goal.
I cover the importance of "Pricing for Profit" and how to do it, making the telephone your best friend and how the right conversations set up the entire system, and a few thoughts on why selling in person is best for your clients and you if you want a profitable business selling lifetime treasures (in my opinion of course).
And I share about the value of
-education of all types...including coaching and courses
-practice practice practice your photography skills, sales, and more
PS...I am started a group program in the fall and would love to help you learn my "secret sauce" and everything else that helps me and my coaching clients sell multiple wall portraits and albums consistently.
Just message me on Facebook or email me to set up a quick call about The Profitable Photographer Sales Academy Live, or anything else you want support with.
www.lucidumascoaching.com
luci@lucidumas.com
As people, we aren’t all that different. That’s why storytelling is so powerful. It allows us to experience the connection that we have to each other.
No one knows that better than my guest this week, Kate Storey. Before diving into her photography business Kate mastered social media as a vehicle for telling stories.
Now she helps photographers create their brands online.
Kate and her husband Nick Storey are the owners of Book More Brides. They help wedding business owners around the world to better understand how to identify their perfect clients, what to say to get them to book, and how to create strategic online content that builds relationships and sales.
If you’ve been listening to the podcast for a while then I’m sure you know that relationships and connections are the cornerstones of sales.
Grab a pen and get ready to take your sales skills to the next level!
Listen For
-How everyone’s shortened attention spans impact your marketing plan.
-What you need to ensure you do to take photography from a hobby to a successful business.
-The importance of putting your client's needs above your artistic desires.
-Why clarity is king when it comes to marketing your business.
-How she ended up filming a lamb’s birth.
I think we all know how important authenticity is these days and Kate has great insight about being true to yourself while speaking to your ideal clients. You’re gonna love it!
Here is how to get in touch with Kate
https://www.bookmorebrides.com/. Find the price shoppers guide
Hello@bookmorebrides.com
Facebook: fb.com/groups/BookMoreBridesTribe/
Instagram: @bookmorebrides
Amy Fraughton started her photography business in all the wrong ways 11 years ago, and quickly learned some hard lessons such as charging my worth and developing a higher end business.
When she found that many other photographers were having some of the same issues Amy ran into, she started Photo Business Tools to help them.
She also a certified Life Coach and spend a great deal of time helping my photographers get past their limiting beliefs and into truer, more successful versions of themselves.
-Clients are right out our front door
-Big Picture…Get exposure…don’t hide under a rock
put your eggs in a lot of different basket
Get your google my business in order
Lead magnets
Facebook Ads and
local marketing
Website
Google My Business is great…people going there are ready to buy
-it is different than regular google
-
Secret algorithm
-
Get reviews
-
Posting in GMB
-
Register a local address
-
They send a postcard to confirm
-
You can post regularly
-
Get your reviews sent there
Life coach…limiting beliefs…they lack motivation…motivation comes from how
You feel…how you think about yourself…then they make it mean something about
Them
Come from a place of excitement…
Everyone will always be growing. You are awesome. Have grace and compassion
It is totally normal
It is a habit of your brain
What is true…
Self judgement or comparing to other people
GRACE and Compassion
Start believing in yourself and remember how awesome you are
amy@photobusinesstools.com
Free master class at www.photobusinesstools.com
amy@photobusinesstools.com
www.photobusinesstools.com
My student Heather Davidson-Meyn recently had a 5 figure sale. So, I invited her on the podcast to find out exactly how she did it.
I love Heather’s confidence. She knows the value of her work and it’s reflected in her sales.
We could all be a little more like Heather!
Heather is a Printed Art Portrait Photographer and Owner of Fun Love Photography based in Toronto, Canada. She is an Award-Winning, Accredited, and Master-Designated Portrait Artist specializing in creating heirloom portrait artwork for discerning families since 2009.
Heather is a master at nurturing her clients. Tune in to hear how she does it!
Listen For:
-The value in really paying attention to your clients and their needs.
-Why Heather loves a good thank you gift.
-What she does instead of saying “No”.
-The reason she loves to donate to school auctions.
-How she went from bike racing engineer to profitable professional photographer.
Heather’s advice is spot on. I think you’re going to want to incorporate some of her tips into your business.
Connect with Heather
Toronto Printed Art Portrait Photographer | Fun Love Photography
This week, I’m joined by renaissance man, Andrew Darlow. He is a New Jersey-based photographer, author, and digital workflow coach.
For over 25 years, he has helped people capture, edit, print, and backup their irreplaceable photographs and other media. His work has appeared in many publications and media outlets, including People Magazine, Animal Planet, Rangefinder, and Professional Photographer Magazine.
He is also editor of The Imaging Buffet, an online resource with news, reviews, and interviews covering the subjects of photography, printing, and new media. And author of four award-winning books. He is grateful for every minute of his busy career and it shows!
He has amassed tons of knowledge throughout his career and happily sprinkles it throughout this interview.
You won’t want to miss:
-The apps he can’t live without.
-The affordable gear he recommends that’s sure to make your work life easier.
=His top iPhone tips and tricks.
-His mindset tip for preventing negative thoughts from creeping in.
Andrew has had tons of cool experiences and I loved hearing all about the tips he has learned along the way. I promise you won’t want to miss this episode!
Connect with Andrew
Website www.andrewdarlow.com
Instagram instagram.com/andrewdarlow
E-mail adarlow@gmail.com
Twitter: @AndrewDarlow
Facebook (personal page): facebook.com/adarlow
Facebook (business page): facebook.com/andrewdarlow
"I’m smart enough, I’m good enough and doggonit, I am worth it"…Stuart Smalley/Al Franken
What makes you good enough?
And good enough for what?
-to make money with your photographs?
-compared to others?
-to make people happy?
And what are your fears if you are not good enough?
-failure?
-being judged or worse yet, rejected?
This solo episode is an exploration into our worries that we many not be good enough as photographers to reach our goals, or get paid well, or satisfy our clients. This is not an easy topic but if I give you the simple answer it is that if someone pays you and enjoys what you create, you are good enough. And f they don't, it may be because you haven't marketed well or learned how to let people know the value of what you create for them...not because your work is not up to par.
As artists, it is so common to take everything personally. We want people to love what we do so we feel better about ourselves. But as business people, we need to be client centered, serving them and giving them something priceless, that increased their joy, feel more love, have more moments of beauty..
This episode also includes 7 ways to be more competent as photographers so what we create for clients continues to improve. Using that hunger to be the best we can be is a positive for sure but remember this...
"comparison is the thief of joy"! Do your thing, don't judge yourself or your work by what you see others create. You have a unique talent, personality, and perspective to share with the world.
www.theprofitablephotographerpodcast.com
luci@lucidumas.com
Erin Bonilla joins me on the podcast this week. To put it mildly, Erin’s photography business is off the charts successful. And I’m beyond proud of her. She’s special to me because she’s a coaching client of mine.
Erin’s following her passion and it is working!
Bonilla Pet Studio employs a team of 3 photographers, 2 salespeople, plus other support staff. Their entire team is made up of 16 amazing pet-loving people. She is opening a second location
In the fall and plans to have more in the future.
You won’t want to miss:
The reason Erin isn’t afraid to take risks.
The many ways that Erin puts her clients first.
What in the world a guinea garden is.
Why Erin is a big fan of direct response marketing.
Her method for making important business decisions.
Her take on having a coach and whether it was worth it.
Erin’s business has grown very quickly. She has had to hit the ground running and make some big decisions quickly. She shares what has worked for her.
This episode is also a great way for you to decide if coaching might benefit you. It’s your chance to pull the curtain.
Connect with Erin
Website
Custom Portraits of the Whole Family | Bonilla Pet Studio
Instagram https://www.instagram.com/bonillapetstudio/
Bonilla Pet Studio
This week I chat with the wonderful, Christy Jaynes. Christy is my own coach, who played a pivotal role in guiding me to start this podcast!
Christy is a coach who specialized in mid-life transformations. She uses her superpowers to help clients like me achieve their dreams and live the life they’ve always wanted.
One of the things I love about Christy is that she practices what she preaches. As someone that has reinvented her life more than once, she has discovered that it’s all the quality of the small moments between our big successes that add up to a good life, true satisfaction, and real abundance.
Besides helping people through their mid-life transformations Christy has done many other cool things. She is also a certified parenting coach, has worked in web design, interior design, and social media.
Don’t skip any parts of this conversation. Chrisy gives out lots of mind-blowing insights. Enjoy!
You won’t want to miss:
Why achieving your dreams requires flexibility.
How to make fear work for you.
The reason you need to replace negative thoughts ASAP.
How one lunch changed Christy’s career.
How to harness the power of a simple decision.
Christy knows a thing or two about how to make changes that have a BIG, positive impact on your life. You don’t want to miss a minute of what she has to say!
Connect with Christy
Website https://www.midlifetransformations.com/
Instagram https://www.instagram.com/mid_life_coach/
Facebook https://www.facebook.com/christy.s.jaynes
E-mail Christy@midlifetransformations.com
This week’s show is all about the benjamins.
I chatted with coach Safina Duke about money mindset. She wants you to know your worth and embrace it! It’s time to let go of all those icky feelings we have surrounding money.
When Safina talks about money, I always listen. It’s her area of expertise, so you might want to do the same. She’s a popular money coach for photographers. After 6 years as a professional photographer, Safina knows exactly how to help her clients overcome their own mindset blocks so they can sell their work for more.
You won’t want to miss:
Why Safina ignored her parents’ advice.
The practical things you should be doing as a business owner.
Why money doesn’t have to be hard
How Safina funded her first camera.
What money really is.
You’re gonna wanna take notes while you listen. This episode has a ton of value!
So dig in and follow her suggestions. The sky’s the limit!
Connect with Safina
Website http://fringebysafina.com/
Instagram https://www.instagram.com/fringephotography/ https://www.facebook.com/groups/moneyfreedomforphotographers
Podcast Money Freedom for Photographers
Let’s face it… in order to have a successful business, making money, making our clients happy, and enjoying life we need to do a lot of stuff. All of it is important. If we take amazing photographs but take a year or never deliver what we promised to the clients, we are not doing our job…right?
We need to have a set of steps….a way of following this….time management habit…work habits…systems
This solo episode with Luci explores different ways to get things done, talks about workflow, and how different learning and processing styles will need different structures.
I share about
-time management and the "units" way to organize your time
-options to keep track of your production
-the Cake and Cringe Pyramid to discover what you need help with
One size does not fit all and learning what fits you can help you have an even more successful and satisfying business.
Craig Staley joins me on the podcast this week. Craig knows that talented photographers like us are kind of a big deal and he wants to make sure that everyone else knows it too. He offers some unique suggestions on how to make your brand more visible online.
Craig’s committed to helping small businesses like his, grow and reach their full potential. When he’s not hosting The Small Business School Podcast, you can find him running HG Site Design, where he helps clients improve their websites and grow their brands.
You won’t want to miss:
♦️ Why you need to claim your Google My Business page ASAP.
♦️ Ideas to actually get your clients to take the time to leave a review.
♦️ The reason your strategy is struggling.
♦️ How you can start small and adapt as you go.
♦️ The reason Craig thinks he looks bad in photos.
Craig wants us to protect our digital reputations. I gotta admit, he’s got some great advice on how to do just that. Tune in to hear what he has to say!
Connect with Craig
Website
Home
Instagram https://www.instagram.com/craigstaley/,
Facebook https://www.facebook.com/craig.staley1
E-mail craig@hgsitedesign.com
LinkedIn https://www.linkedin.com/in/craigmstaley/
Podcast
Podcast
Ben Hartley joins me on the podcast this week. Ben is the founder of Style & Story, based in Columbus, OH which was named one of the top 10 wedding photographers in the country in 2017 and 2020. Ben also offers photographers free coaching inside his Facebook Mastermind Group and weekly Six Figure Photography Podcast.
Ben takes amazing photos but he’s also great at marketing and he thinks you can be too. Ben talks about why your marketing efforts aren’t working and why cohesion is the name of the game when it comes to business.
You won’t want to miss:
This week’s guest is Brad Barton. He is a North Texas-based artist and an award-winning PPA Master Craftsman photographer. He tells people’s stories and captures their emotions in sometimes fantastical, sometimes bizarre, sometimes surreal ways. Using his imagination, camera, and digital tools, he has created work for clients big and small. His work has been published in nationally distributed books and magazines, has been featured in feature-length motion pictures, and has won numerous awards.
Brad talks about how he harnesses the power of creativity to go above and beyond what the client wants. Brad’s creative muscle is strong and he shares tips on what he does to keep it growing.
You won’t want to miss:
-How Brad uses creativity to find his ideal client
-Why you’ll find him roaming the aisles of Jo-Ann Fabrics
-Why it’s ok to do something different even if it means you might fail
-How to tap into your desire in order to do what excites you
-How Brad is expanding his own business
Brad embodies the saying “Do what you love and you’ll never work a day in your life”. You’ll enjoy Brad’s practical tips for expanding your imagination.
Connect with Brad
to download his game click here
Fairy Bargains
brad@bradbarton.us,
214-356-2389,
brad@bradbartonphotography.com
I am super excited to share part 2 of my topic based on the book "The Four Agreements" with Don Miguel Ruiz. This small but powerful book has tools for living a great life and I take these lessons and show how we can use them in business.
I have said this many times...that business is a great way to grow and a person ,and growing past our fears and reactions that hold us back in life is a great way to be more successful in business. It is the gift of being self-employed.
The Four Agreements are:
1) Be impeccable with your word
2) Don't take anything personally
3) Don't make assumptions
4) Always do your best.
As I share my thoughts about 2, 3 and 4, I hope these tools become ingrained in your thinking and help you overcome challenges we all face.
Be sure to share your favorite episodes with friends
And become a part of The Profitable Photographer Podcast community
Hugs! Luci
www.lucidumascoaching.com
https://www.instagram.com/theprofitablephotographer_pod/
https://www.facebook.com/groups/theprofitablephotographer
Today's episode is a little different. My guest, Donni Krainess, is a photographer in Silver Spring, Maryland. He loves weddings and portraits
and allowed me to coach him with a "Create the Business of Your Dreams" strategy session, and share it with The Profitable Photography listeners.
We dig deep together into his vision for his business, both the big picture and smaller details. I am a firm believer that getting super clear wabout here you want to go is a huge step towards success. How can you create what you want if you haven't defined it yet?
Then we go into his current challenges and beliefs that hold him back. I am sure you will resonate with much of what he courageously shares with us.
SPECIAL Offer!!! In the next 4 weeks, I am gifting strategy sessions to 6 photographers that are wanting much more success and might be ready for coaching. To apply, email luci@lucidumas.com with the title "Strategy Session" and I will send you a link for an initial chat.
www.TheProfitablePhotographerPodcast.com
Inst:theprofitablephotographer_pod
www.lucidumas.com
www.lucidumascoaching.com
619-233-9390
Tanya Goodall Smith is the owner of WorkStory Creative, a full service branding agency in Spokane, Washington. WorkStory helps experts and personal brands attract high end clients through authentic and beautiful brand story-telling photography. She loves helping photographer excel in their own branding photography businesses and this episode has lots of hot tips on how to be highly profitable in this niche.
Tanya and Luci go deep into the world of branding for businesses, what it is and how she creates story telling images that become a visual library, ie custom stock photography, for her clients.
Topics include
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Why branding is much more than a head shot
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The value of pre-planning, which is half the value to the client
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Understanding licensing
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Pricing models
She also share tips on how she stays visible to her clients and has a steady flow of business. This is a great episode with lots of info and tips
How to connect with Tanya...
Workstoryeducation.com/photographers
Join her facebook group "Rock Your Branding Photography Biz"
509-968-8405
tanya@workstorymedia.com
www.facebook.com/groups/brandingphotographybiz
Jessica is the Queen of Senior Photography and has a studio for over 20 years in Richmond, Virginia area With the support of her team, Robin and Karen, Jessica personally photographs over 200 seniors each year as well as oodles of family portraits
A PPA Master Craftsman Photographer, she also loves to teach and mentor photographers both about senior photography and how to be profitable in any portrait niche.
Seniors …why? She loves interacting with young people, celebrating and allowing them to see their own beauty. She shares 9 senior portrait and business tips including
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The importance of looking at what you are doing well and where you can improve
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Finding creative solutions in your sales process
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Fitting your products to your audience
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The do's and dont's of Senior Ambassador programs
Her advice to her younger self- to value her early work more and be priced for more profit.
Connect with Jessica at
jessica@jessicarobertson.com
Cell: 804.304.9346
Facebook Group: Shoot it Straight with Jessica Robertson
Facebook: Jessica Robertson Photographic Artistry
Instagram: jessicarobertsonphoto
This episode with Luci Dumas is Part One of a conversation about one of her favorite books called "The Four Agreements" with Don Miguel Ruiz. Though these agreements apply to all areas of life, we can use the wisdom in our businesses to be more successful and use the tools in business to be a better version of ourselves
The four agreements are:
1) Be impeccable with your word,
2) Don't take anything personally,
3) Don't make assumptions, and
4) Always do your best.
This episode goes deep into the first agreement. Our "word" is not just about being honest, though that does come into play. The power of intention is also our word...what we claim for ourselves and what we visualize. She shares 6 areas in our photography businesses that relation to using the power of our word, and words, to grow our success.
Luci would love to connect and have you join her group and like her page.
Feel free to send her an email with questions and comments on today's episode or anything you might want support with.
Inst:theprofitablephotographer_pod
www.lucidumas.com
www.lucidumascoaching.com
619-233-9390
Thomas Morelli started Thomas Morelli Photography in 1980. He has been a full time portrait and wedding photographer for over 40 years this year. Tom has photographed over 15,000 portrait sessions and over 1,000 weddings. He has been awarded Maine PPA Photographer of the Year. and specializes in family groups, high school seniors and he has a very busy first year baby photography plan. When asked if he'll ever retire, Tom says "I love what I do, so as long as the phone keeps ringing, I'll be here."
Tom and I discuss his favorite area of business, marketing. His basic principle is to have several ways of reaching ideal clients all at the same time. He thinks of it like a table which has has multiple legs… no one will work alone. Speed the risk…there is a synergy. They all work together. The following are his favorites
1- Facebook…and other social media
2- Displays or exhibits
3-Auctions and charities
4-Direct mail
5-Email marketing, especially toVIP and past clients
6-Model programs…babies or seniors, model calls at no charge
7- Strong referral program…bonus if they send people
8- Co ops…endorsed mailings and customer appreciation programs
We also discuss his baby portrait plan…it is the foundation for a complete family portrait business.
To ask Thomas direct question, contact him here or on Facebook
(207) 989-2577
thomasmorelli@yahoo.com
Bodhi Smith is an award winning fine-art landscape photographer, a digital photography instructor, and an international tour guide. Until 2011, Bodhi was an avid and successful backcountry skier/splitboarder with weekly adventures into the North American Alpine wildernesses. Since 2011, he has taken that kind of professional skill, passion, knowledge of weather, and obsessions of natural beauty and has translated it into building an impressive body of photographic artwork that is enjoyed by thousands of viewers on a daily basis.
He specializes in incredible night time photography and ultra-long exposures that often appear surreal or dreamlike. AND he makes a living selling his work as art for people's homes and businesses, as well as teaching and inspiring other photographers
Our discussion is full of stories from someone that dedicates his life to finding and creating breath taking images and finding people that want to buy them, hire him as a guide, and teach them his particular photographic "magic". He also share practical tips on how to sell your work.
If you mention this podcast you can get 33% off any of my prints, books, or services offered on his website. He would love to connect with you
bodhismithphotography@gmail.com
619-318-9599
http://www.bodhismith.com
https://www.facebook.com/bodhismithphotography
https://www.instagram.com/bodhismith
Anne Marie Shumate has owned Lasting Images Photography for over 17 years. She is a dynamic collector of stories and experiences. A PPA Master and a Certified Professional Photographer, she has won numerous international awards and has been accepted into the Loan, Showcase, and General Collection of Merit Images with PPA. She is also a mentor for photographers all over the country, helping people improve their photography and businesses.
Our discussion dives into the wise practice of evaluating what you are doing well and, more importantly, what you can do to improve your client experience to reach your goals.
Example- She suggests starting with what you are trying to become and where are you right now? What is working and what is not. We talk about...
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Limiting beliefs and the desperation mindset
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Helping clients need to relax and know that they are in good hands.
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Being sure to deliver what you promise
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Our limiting beliefs…what to I need to know that I don’t know about money?
-
Fear of hearing NO
-
Avoiding burn out
Her "last word" is this...Let go of the fear, of whatever is holding back from where you want to be. Take an honest look at how you can improve both yourself and your business.
She is offering a free photography coaching session to one lucky winner. Email me to enter sharing why you need this and one challenge you want to overcome Luci@lucidumas.com
Get in touch with Anne Marie at
hello@lastingimagesaz.com
lastingimagesaz.com
Instagram: @lastingimagesaz
Facebook: https://www.facebook.com/Lasting-Images-Photography-179801075346
Pet Photographer Richie Schwartz: With 40 years as a pro photographer, this former Vet Tech, Groomer and Dog Trainer’s experiences and talent have given him the ability to create unique pet portraits. Based in NY, he has photographed over 75,000 pets in 33 states and is known as "America's Most Experienced Pet Photographer". He is also an educator and mentor, teaching pet photography and general business skills to other photographers. Richie volunteers his time to help animal rescue groups.
This fun conversation is focused on very high volume photography and how to create portrait events in the businesses that serve your niche. So many of my guests have focused on having businesses with low volume and high dollar session. Learning how to make an incredible living doing the opposite, especially photographing pets, is eye opening.
Richie shares the strategies he uses to photograph in over 40 plus pet stores and other businesses that serve the pet community.
And he leaves us with a joke sure to make you LOL.
Here is how to get in touch with Mr. Schwartz
Richie@petsphotography.com
516-263-4821
www.PetsPhotography.com
Instagram: https://www.instagram.com/Richie.Schwartz
Luci Dumas celebrates the 100th episode of 'The Profitable Photographer with Luci Dumas'. This show helps people learn more about the business of photography and find inspiration and information from amazing guests. With listeners in over 73 countries and almost 49k downloads, there is a lot to celebrate.
She shares her journey from wedding and portrait photographer, to business coach, to podcast hostess....why she answered the call to create this education tool and what she loves about it.
Luci gives a shout out to some of the most downloaded guest and a little about their topics. She also shares some of her solo episodes and why you will want to go back and listen/re-listen to these and the other wonderful guest interviews.
Be sure to connect with Luci to learn about coaching, her online sales academy, and recommend guests for the next 100 shows
www.lucidumascoaching.com
luci@lucidumas.com
https://www.instagram.com/theprofitablephotographer_pod/
Mitche Graf is a daddy of 3, best-selling author of 9 books, a serial entrepreneur, international-renowned business speaker, nationally-syndicated radio show host and former All American Track & Field athlete. For over 25 years, he has dangled his toes into the ponds of many intriguing industries along the way. From selling used bicycle parts out of his garage in the seventh grade to running four companies today, he has prided himself on knowing how to squeeze every drop of potential out of his endeavors.
His high-voltage seminars and workshops have been delivered around the world and his cutting-edge articles have appeared in the pages of business trade magazines such as Rangefinder, PPA Magazine, Limo Digest, Chauffer Driven, Image Maker, and Fresh Cup.
Our conversation centers around the power of what he calls "6 Star Service"... going well beyond what is expected from any business that wants to be successful. In his newest book, "Customer Service is Dead…Delivering 6 star service in a one star world" he covers 6 important aspect of this topic and he share those in the interview such as...
-Treating your client like gold
-Correcting mistakes quickly and effectively
-Exceeding expectations.
His parting tip is to ask yourself everyday -What can I do today to make my client’s lives a little bit better? This is an action packed conversation you will be able to use in your photography business right away.
Connect with Mitche to learn more about his programs and books
mitchegraf@live.com
971-241-9141
www.PowerMarketing101.com
www.facebook.com/mitchegraf
www.linkedin.com/mitchegraf
www.PowerMarketing101.com/meet-mitche
Joey Thomas is an award-winning, nationally published entrepreneur, photographer, speaker, and educator. He is co-owner of Serendipity Albums and owner of both Joey T Photography and Mastercrafted Workshops.
His background in psychology and education gives him a unique understanding into the “WHY” of sales and business and he loves to share that insight with all small business owners both in and outside of photography. For those of us with photography businesses, this info is super valuable
He shares his wisdom on the psychology of why people buy. He sums it up in what he calls the Four Corners of Perceived Value. Those are
1. Brand identity and messaging behind it
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The Client experience
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Intelligent pricing
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The Sales Process and what we offer as products and prints beyond digitals.
He leaves you with this final thought…that you are worth what you believe FIRST and then what your clients believe!
Be sure to watch this webinar from Joey
https://joeyt.webinarninja.com/live-webinars/686604/register
Joey@salbums.com
Info@joeytstudios.com
713-299-9752
Http://JoeyTphotography.com
Http://Instagram.com/JoeyTphoto
Clubhouse: @JoeyThomas22
LUXURY EXPERIENCE
My thoughts on luxury and why creating a high involvement, high quality experience for clients gives you a competitive edge over other photography businesses are the topic of today’s solo episode.
I share a definition and WHY we humans will invest well on more than necessities in life, REASONS it is a valuable goal to set as photographers, HOW to create a luxury business that makes clients feel special and happy to hire us at prices that are well above the average, and some of the ways we can COMMUNICATE guality and value.
I share ideas on the value of
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effective branding both in design and structure of our photography business
-
quality products
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artistic/high taste lever designs of our photographs and products
-
simplicity and specializing
-
and most important of all, personalized service with a caring, involved relationship with the customer
I hope this gives you some things to ponder and ideas to create an even more luxury experience for your clients. Remember…there is always room a the top.
Founder and Director of the Animal Image Makers Conference, and a mentor and teacher, Lisa Asp is a pet photographer and owner ofTangerine House of Design. She has been creating photographic art since 1995. Her work has been included in the Professional Photographers of America Loan Collection books and the Showcase Collection books a number of times.
Lisa is a Master Craftsman and CCP with PPA and Master Artist. Wow! Photographer. Fewer than 1% of all professional photographers hold these multiple honors.
In this episode, Lisa shares her success with fundraising calendars to attract ideal clients and bring in some nice sales, grow her audience, and contribute significantly to the charities she supports.
She goes into detail on how she makes her “Pin-Up Pets" Fundraiser extremely successful. One smart aspect of the program is that the charity does all of the marketing and sales of the calendars.
Sign up for the April 15 to 18 2021 Animal Image Makers event and save 15% off enrollment. www.AnimalImageMakers.com ASP to save 15%
Also, download her FREE print competition download for listeners with tips for "kicking ass" in print competition -text profit to 844-738-8647
www.TangerineHouseOfDesign.com
info@lisaasp.com
www.TangerineHouseOfDesign.com
www.Instagram.com/TangerineHouseOfDesign
Today’s episode is all about money…how to be wise and pro-active in the management of the income we receive.
Lindsey Betz is co owner of Jonathan Betz Photography, is a
photographic Craftsman, and chief implementer over the of their clients’ experience and studio management. She regularly teaches at the national level as well as locally and regionally. She serves as a PPA Councilor and on the national PPA EDU Committee.
She is also very knowledgeable about not only earning but using money as a tool to create the life we want now and into our retirement.
Topics include
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Creativity and budgeting…..starting with our needs and the dream
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Why we should spend less and save 3 to 6 month emergency fund.
-
Why you want to be debt free
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15% retirement saving…both Roth IRA and traditional
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Price for profitability-
-
Communicate with spouses partners,
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Know your “yeses” and “nos". Take time to figure out your values and which relate to where you spend your money
This is an eye opening and educational conversation everyone can benefit from for sure!
Lindsay@jonathanbetz.comwww.jonathanbetz.com719-291-9798
Seshu is a portrait photographer with Connecticut Headshots, which serves the marketing and communication departments in the medical, real estate, financial, and other businesses.
His photography helps busy executives and small business owners project a positive presence for their clients and peers.
In this episode, Seshu shares about how he puts people at ease and brings out their best with a collaborative approach.
He also give us his hot tips for the business of headshot photography1. Work with the right clients…find and qualify. Word of mouth hashelped. Share your work2. Opportunities are everywhere…Steve Sapporito3. Know your numbers!4. Price for profit5. Learn to sell
To get in touch with Seshu or follow him go toinfo@connecticutheadshots.comhttps://www.connecticutheadshots.com/Connecticut Headshotshttps://instagram.com/ctheadshots
This week is a solo episode on The Profitable Photographer and is different than most. This episode is all about lighting, especially how to photograph outdoors without supplemental lighting.
Luci Dumas teaches photography skills that will help any photographer be more profitable by creating more sellable and beautiful portraits.
Luci Dumas is an expert at “Natural Light Photography”…meaning,…sheis highly skilled at finding and using available light to create her outdoor portraits. This goes beyond simply photographing late in the day or early morning to have that “sweet light” available when the sun is low in the horizon.
She shares the tips and principles that make a difference between just okay outdoor portraits and stunning images clients love and purchaseas art for her home.
Some of the information shared are-the importance of directing light into the face- why catch lights in the eyes are a powerful guide to portrait lighting- what Luci means by “first tree in the forest” lighting and how to find it-Why windows, doors, hallways, and walls are the key to great lighting
Click here receive the slides created to accompany this programhttps://mailchi.mp/9e08b8021045/the-profitable-photographer-with-luci-dumas-video-link
Jenna Henderson is a boss bitch balance coach (her words) and photographer, with more than 15 years experience in the photography industry. Her super powers are giving creative women permission to feel empowered within their business journey, and helping them create a life of balance and peace. Jenna believes in validating creative careers and identities other than motherhood for woman.
Her wisdom is also powerful for men and covers lots of important ways to have “the good life” as self employed professionals.
Our discussion covers several aspects of setting boundaries. She shares her thoughts on
1- Time boundaries- setting up schedules that allow us to have the work life balance that creates more life satisfaction and success.
2-Space boundaries-It is important carve out a space for a work space at home because the lines get blurred.
3- Emotional-it is okay to pour ourselves into our clients but know when to have limits and communicate them.
Some of her tips include
-the importance of self awareness. Is it serving me?
-starting small when making changes
-manage expectations
-energy- allow yourself to fully rest
She also has a lot to share about what she calls “Permission Mindset”. We are allowed to do whatever we want. “You have the life you have want. Do you. Focus on your wants and dreams.”
Free gift for my Profitable Photographer listeners
Free download of The Boundary Compass
http://bit.ly/jennahendersondownload
Instagram: @jennahendersonphoto
Bright Boss Academy: www.jennaclicks.com/brightboss
Email: hello@jennahenderson.com
Mary Fisk-Taylor
MBA, M. Photog., Cr., EA- ASP, CPP, ABI, APICertified StoryBrand GuideProfit First Professional and Guide
PPA Vice-President and soon to be President Mary Fisk-Taylor has a rich career in photography as well as service to our industry.For almost 25 years Mary Fisk-Taylor has owned a portrait and wedding business with her business partner, Jamie Hayes in Richmond, Virginia.Hayes & Fisk Photography is one of the most sought-after Portrait and Wedding studios in their industry. Mary and Jamie are both incrediblycommitted to preserving family legacies, professionally capturing and printing portrait and milestone memories.
Mary also co-hosts the podcast Get Your Shoot Together with Kira Derryberry and has her own consulting company helping other small business creatives be more profitable, sustainable and successful.
In this delightful interview, she share her knowledge of the very popular and powerful “Storybrand” model of marketing and communicating what makes us special to our ideal clients.
She explains step by step, the 7 part framework of this teaching and why it is so much more powerful than lots of flowery words about our studios or the need for our services.Some of the steps are to
- Agitate/illustrate a problem and tell how I can solve the problem
- Make your client the hero.
- Become the guide out of the problem using empathy and authenticity
- Give them a plan- simple and clear. It is a good way for them not to be afraid.
- Cast a vision of what their life can look like after working with us
She shares about coming from an authoritative place, the value of stories, testimonials, videos of clients viewing their portraits for the first time and much more.
Mary’s final word of encouragement is that everyone has days where you don’t feel worthy or just plain tired. Give yourself grace. Don’t compare. None of us is wearing superhero caps.
You can find her on Clubhouse andInstagram @maryfisktaylormary@maryfisktaylor.comwww.maryfisktaylor.compodcast www.getyourshoottogether.com
Scott Josuweit is a former 7th-grade special education math teacher turned wedding photographer.
He has earned six figures for the past five years and loves getting to work with other photographers to help their dreams come true.
Scott’s Zone of Genius is business systems. He loves them, he teaches about them, and we have a great conversation about them and much more.
The reason for this focus on systems with purpose, is so photographers can get their time back but also give their clients a personalized high-end high-touch experience. It also help us be able to quantify your success so you can know where your money is coming from, keep adapting
We also discuss how to use your CRM to help other. One example…how could you use it by helping serve vendor
create a gallery for one specific venue where they can easily find my photos. That is the Purpose.
Then he share the Process which is to
1-create the gallery
2-create video to help the vendor know how to use it
3-invite vendor by meeting in purpose
His last thoughts are this…
Stop constantly consuming educations and start implementing and see what happens
To contact Scott Josuweit you can go to his website, facebook, or instagram
www.purposeandprocesscourse.com
facebook.com/groups/purposeandprocess
instagram.com/smjphoto
Connect with Luci Dumas:
Twitter: @lucidumas Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers Website: http://www.lucidumascoaching.com Email: luci@lucidumas.com Show: The Profitable Photographer with Luci Dumas LinkedIn: linkedin.com/in/luci-dumas
There is a lot to share about Andre Amyot, as he has been a photographer for over 50 years.
He served in the Canadian Air Force for 10 years as a photographer and opened his first photography studio in 1974, eventually grossing almost 2 million per year. He created the "Photo Coach" business system and has taught to close to 2000 photographers during 18 years across Canada, US, Belgium and France.
Luci Dumas and Andre have a relaxing back and forth conversation and chat about the following topics
1-Listen to your instinct…trust your gut…big and small inner guidance2-Be aware of what is happening, what are the challenges and where is the knowledge you need3-Find a mentor4-Tips-understanding the fact that you should learn business-why are you a photographer?-why are you a photographer in business?5-Focus on how you can SERVE people6-For established photographers-we can be more set in our ways. Be flexible…try things…look for advice7- Why we should keep in touch with your customers
Andre is offering a free ebook, From Passion to Profitshttps://www.photocoachonline.com/passion2profits/
Contact info1 514-978-8486photocoach.andre@gmail.comwww.photocoachonline.comhttps://www.facebook.com/groups/PhotoCoachOnlinehttps://www.instagram.com/photocoachonline/
Hey fans of The Profitable Photographer Podcast, be sure to listen to Singapore photographer, Hart Tan, who runs a high volume, 7 figure business he started 12 years ago.
He is an award-winning Master Photographer, entrepreneur, and owner of one of the largest photography studios in Singapore called Tomato. He shares his wisdom and his recommendation that we rely not just on what we can learn but what we can discover within ourselves about how to be more successful, happier, and creating the career the way that works for you.
I love our conversations and his thoughts on the following topics- Know that building a business is like building a house…start with the foundation. This can create a lot of freedom.- Always be curious about what works and what doesn’t.- Test and measure everything you do to market- Take personal responsibility, creative thinking, and problem-solving- Remember that piece of advice can be a bad fit for you. Trust your inner guidance.- Have a system
To connect with Hart
Watch his video on how much to chargehttps://youtu.be/lIurFaSBr3shart@tomato.sgSend me a text on WhatsAppWebsite: www.tomato.sghttps://tomato.sg/www.facebook.com/tomato.sg
A PPA Master, Craftsmen, CPP…Pete Rezac is a portrait photographer based in Reno Nevada. He is educator, print competition juror, and on the PPA Board of Directors AND Professional Photographer’s of California's past president and now chairman of the board. If I were to list all of the accomplishments of my next guest the podcast would be just about over.
But his work…oh my gosh…it is amazing. he has received over 100 print merits and so many top awards for his gorgeous images.
He uses medium and large format cameras and film in creating his fine art portraiture and loves the tactile process it provides him in creating his work, along with the rich tones and high fidelity of the photographs that come from these tools.
He shares about his love of film and how it helps him creates fine portraits that create better sales for him, by giving a unique client experience, and a quality of print not available from other photographers.
His “last word” is that there is an inner voice inside of us. Listen to this. Stick with what you love. Be yourself. And get involved locally.
Connect with Pete via his email as he is happy to answer questions
Pete@peterezacphotography.com
This week’s interview is a little different. It is a live coaching call with Victoria Burscusel, a wonderful photographer in Brisbane Australia.
Our main conversation centers around how to sell her photography. I give a step by step guide on how to position yourself from the first contact as the Trusted Advisor.
Then I cover the following
-How to plant seeds for the purchase of wall art and albums
-The reason a projector is your best friend
-What to say on a phone call and consultation
-My secrets to successful sales that can lead to the purchase of 3 to 7 wall portraits almost every time.
…and more.
If you would like to be a guest and be coaching on The Profitable Photographer, or was to learn more about my coaching program, feel free to contact me via email or Facebook.
And remember to join my private group and like my page for more support.
Connect with Luci Dumas:
Twitter: @lucidumas Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers Website: http://www.lucidumascoaching.com Email: luci@lucidumas.com
The amazing Andrew Hellmich is an Australian based wedding and portrait photographer who's been in business for over 20 years. Recognized as a Master Photographer by the AIPP, he also hosts the business podcast PhotoBizX. An interview-based, weekly podcast, where Andrew has photographers and other experts revealing their marketing, advertising, pricing and business secrets in detail.
In this powerful episode, Andrew shares his ideas on both Video Marketing and Facebook Ads. He wants portrait and wedding photographers to have several marketing strategies and shares the importance of having several sources of great leads.
Some tips on using videos include the following
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All you need is a phone
-
Video is super powerful
-
You can use youtube to get clients
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Using videos on websites on various pages and why
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Adding video in emails to get maximum response
-
Do's and don’ts for recording including lighting and audio tips
-
The power of using testimonials about vendors we love and want to partner with.
He also shares about Facebook Ad tactics, different kinds of ads and which work best, and how to retarget using Facebook Pixels
Andrew has a 3 week Daily Vlog Challenge coming up and would love for you to join in. Just sign up on this link and you are in. https://photobizx.com/luci
Contact Andrew here, listen to Photobizx and join the community for more brilliant support.
www.photobizx.com
andrew@photobizx.com
https://www.facebook.com/photobizx
Connect with Luci Dumas:
Twitter: @lucidumas
Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers
Website: http://www.lucidumascoaching.com
Email: luci@lucidumas.com
Show: The Profitable Photographer with Luci Dumas
LinkedIn: linkedin.com/in/luci-dumas
Standing out in a very crowded field is something every photographer needs to do in order to become profitable. Jennifer George did this quickly by creating her own recognizable style, entering and winning local and national print competitions, speaking, and writing photography books. She also uses her passion and personal projects to inspire others and give back.
In this episode, Luci and Jennifer discuss:
- How personal projects will build your portfolio and photography business.
- Entering (and winning) competitions can be leveraged with high-end clients because people are attracted to award-winning professionals.
- In an oversaturated photography market, you can set yourself apart by learning all you can from art classes, social media workshops, and marketing seminars.
- Your work will be original and compelling when you find your true authentic self. Jennifer credits Luci as a significant influence on her style from the start.
- How high-end photographers are not stagnant and the benefits of honing in on a clientele that is going to grow your business.
Jennifer George has gained a national reputation for her intimate, stylistic portraits. Since 1999, Her soulful images, use of natural lighting and multi-cultural awareness have afforded her the ability to follow her dream. The awards she has earned in just a few short years highlight Jennifer’s skill and passion for photography. Jennifer was recipient of California Photographer of the Year, People’s Choice Award twice, the Grand Premiere Award for Wedding and Portrait Photographer’s International and many more.
In 2014, she began using her photography to tell the stories of abused woman and created the exhibit "Exposing Scars". This powerful project was exhibited for two months at the Women’s Museum of California and traveled to several venues including colleges.
She has written 3 “How To” books on photography, blogs on life lessons, and inspires others with her journey through life’s challenges and blessings.
Get Jennifer's book:
Book: The Art of Pregnancy Photography, Photographing the Child, The Digital Photographer's Guide to Natural-Light Family Portraits
Connect with Luci Dumas:
Twitter: @lucidumas Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers Website: www.lucidumascoaching.com Email: luci@lucidumas.com Show: The Profitable Photographer LinkedIn: linkedin.com/in/luci-dumas
Look up the word “Creative” and you might see a photo of my next guest.
Suzanne Hansen Ofeldt is an artist who specializes in photography, coaching for creatives, and business development. She is the founder of Shewanders Photography and creative director for Wanderlings The Zine.
She is is a world adventurer who captures people’s spirits through her creative wedding, portrait, and travel photography. She’s a graduate of the San Francisco Art Institute and has been featured in Martha Stewart Weddings, BRIDES Magazine, The Knot, Style Me Pretty, and more
We discuss the definition of creativity and take a deep dive into her perspective on art and live and so much more.
Other topics include
- Branding and discovering your style, color palate, and the importance of
communication
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Fears people have about trying new creative things
-
Apprentice programs
-
Profitability
-
How deep gratitude for our clients leads to loyalty and success
-
Newsletters
She teaches 12 week workshops using Julia Cameron’s books such as “The Artist’s Way” and “The Vein of Gold”. A group is starting Mid January 2021 and she starts new ones periodically.
Suzanne has created a special gift just for listener of The Profitable Photographer called 9 Ways to Be Creative www.shewanders.com/nineways
suzanne@shewanders.com
instagram @shewanders @suzanne_ofeldt
https://www.linkedin.com/in/suzanne-ofeldt-44b7457/
https://www.facebook.com/shewanders
For Margaret Bryant, life “going to the dogs” is a great thing. She has specialized in photographing pets in her Carrollton (Dallas), Texas studio in since1998…before it was a thing. Now she is an award winning PPA Mastercraftsman, CPP photographer, teacher and author on the art and business of photographing pets.
She is a nine time PPA Photographer of the Year medalist and a two time PPA Grand Imaging Award finalist so clearly you will want to listen and learn, even if pets aren’t your specialty. Her books are available on Amazon and have helped countless photographers become much better pet photographers.
She loves to talk about capturing the love and whimsy of the dogs (and cats) in front of her camera and share some of the secrets to success in this fairly new, very popular specialty.
Topics include
1- The importance of understanding dog behaviors, body language and breeds.
2- Managing expectations
3- The importance of finding your own voice
4- Why she always has consultations before sessions
5- Oodles of thoughts about building a successful pet photography business
6- Some comparisons Luci and Margaret discover between photographing dogs and young children
7- Tips on how to find great client
Learn about her workshop in July 2021 here https://www.dogphotobootcamp.com/
Where to see her work and connect
bryantdogphotography.com
https://www.facebook.com/BryantDogPhotography
https://www.instagram.com/margaretbryantdogphotography/
https://www.linkedin.com/in/margaretbryantdogphotography/
This weeks interview with M.Photog.M.Artist.Cr., CPP Bob Coates is focused on Fine Art and tips on how to market.
Bob has been a pro commercial, weddings and portrait photographer for over 13 years and “mucking about” with photography before that for many years. He was quickly profitable because he was able to leverage marketing and business learned working in other fields.
Also an author, photographic educator and fine art photographer over the years, he is now gearing totally toward commercial and fine art as a 'Lens Based Artist” where the final image starts with photographs and then they are enhanced from there.
He share many practical tips for photographers, including how to communicates to galleries, and other fine art locations, and the benefits of visiting galleries
Topics include suggestions about-
1-Getting in galleries…how to sell, speak to the galleries in a way that they relate to2- How to not under charge3- The show circuit4- Juried shows5- Selling on line on line6-The easiest way to sell is to people who already buy your work
Bob’s final thought is the importance of being a better marketer in any specialty. “If you don’t market and sell your work…it is not going to happen”
Special on equipment= Receive 10% to 20% off Bob Coates's gear list at Hunt's Photo http://www.huntsphotoandvideo.com/
You can reach him via email with questions bob@bcphotography.com
How to avoid money “gopher holes” or, ways to avoid sabotaging a great sale from a delightful client
Today’s solo episode with Luci is all about the little things that can trip you up and reduce or completely ruin what might be a great sale. She covers the following areas such as
1-Dos and don’t on your price list2-Ways to be sure clients are fully prepared to place and order3- Poor decisions on how you show your work that cost you big time4- How to show up as a professional in the sales room5- Possible stumbles that keep people from placing great orders in the sales room6- Why talking too much and offering discounts can diminish your value
And more (of course)Luci would LOVE to receive feedback on this episode and support you on your journey.
Be sure to join her group. like her page, and contact her with any questions or ideas for futuretopics and guest.
Real estate photographer Darryl Glade's experience as a top realtor in Louisiana for 10 years gave him deep insights into the needs of of photographers and realtors. He co-founded Rocket Photo an online marketplace that connects Realtors with photographers.
In this episode, we chat about how Real Estate Photography can be very lucrative, and supplement income for photographers who have had a drop in clients due to the pandemic. Homes are still being sold and the need for great images is constant.
In this interview Darryl shares so much wisdom including his ideas on
-Camera and other equipment needed
-Drones-how to use them to increase sales and service
-How to be a problem solver for your client
-Why systems can greatly increase your income
You might discover a new passion and way to use your camera and talents for additional income.
SPECIAL OFFER
Register as a photographer on Rocket Photo in 2020 and he will upgrade your account to Premium for free for 6 months.
www.RocketPhoto.com
darryl@rocketphoto.com
Jeff Fasano is an amazing photographer, and a well respected professional in Nashville. Tennessee. He has captured the essence, heart and soul of legendary actors, notable artists and musicians. His unique style of environmental portraiture truly expresses his passion and what he loves.
Lighting is one of his super powers and he loves to help photographers “see the light” and learn to use it well to create images that use the power of light to “wow” the viewer, and create strong impact.
Some of his tips are- that you don’t have to be award winning to be very successful in business- that being highly skill with lighting is one key to profitability
He share 3 exercise that can greatly improve your ability to see and use light masterfully.
Though not a direct discussion about making money, this impactful conversation will give you insights into how to create drama ,and develop more awareness about the use of natural and studio light to stand out from the crowd. Better photography always helps us on the path to more profitablity.
You can see Jeff’s amazing work at Jeff Fasano Photography www.jefffasano.comand send questions to jeff@jefffasano.com
Colby McLemore of Colby's Photos & Videos has had a highly successful advertising/commercial photography business located in East Tennessee for over 15 years. He usually works both on location and in his downtown Knoxville, TN studio.
Marketing has been a passion since he was young and he loves to share his experience and wisdom on how to have a successful business as a photographer.
Some of the topics Luci and Colby discuss are
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The different about commercial photography from portraits.
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Digital marketing and SEO
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Testimonials and reviews and how to cultivate them and why
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The joy of working in a collaborative environment
-
Networking as a powerful foundation for a business
And his final suggestion is to “Just Do It”. Get out of your rut and just get going.
To connect with Colby call or email
colby@colbysphotosvideos.com
(865) 924-1455
Connect with Luci Dumas:
Twitter: @lucidumas
Facebook: https://www.facebook.com/LuciDumasCoaching/ Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas
Instagram: @theprofitablephotographer_pod
Website: LuciDumas.com
Coaching: LuciDumasCoaching.com
Today’s episode is a fairly personal look into Luci’s journey in business and how she used it to become a stronger, more successful and happier person both in her career and life. Self employment, especially as artists, can help us grow and heal lifetime patterns that impacted our financial. professional, and personal success.
She shares specific strategies, and solutions to the experiences and "mindset" issues many photographers face when navigating the challenges of self-employment.
Her tips include
-The value of journaling
-Benefits of having a coach and support of professionals
-Why personal growth groups and programs increase our photography business success
-Her favorite books that help her in business and life
Easton Reynolds is the Founder of The Art of Six Figures, a business-changing marketing education platform for photographers. In 2012, Easton joined his wife in her New Jersey-based photography business, LuRey Photography, and immediately began putting his business background to use. LuRey Photography achieved 6 figures in its second year in business.
in 2017, he launched The Art of Six Figures Facebook Ads course, through which he has helped hundreds of photographers around the world.
Easton has been seen on the stage as a keynote speaker at Inspire, and has taught classes for PPA in New Jersey, Pennsylvania, and Vermont. He has also taught at WPPI 2017, 2018, and he’s been featured in RangeFinder, Shutter Magazine, SLR Lounge and many more. Named a top 100 wedding photographer by both SLR Lounge and Brandsmash, Easton is sponsored by B&H Photo and MagMod.
Luci Dumas and Easton chat in detail about Direct Response Marketing and Facebook Ads and how they can be the core marketing program for a highly successful business.
Topics include
-Boosting posts and Facebook Ad and why the ads are much more successful
-Pixels- what they are an how to use them to find and market to idea clients
-SEO tips
-Story Based marketing
-Lead Magnets and landing pages
-Retargeting to people that clicked on an ad
You are bound to feel inspired and grateful that you took the time to listen to this brilliant guest of The Profitable Photographer.
Join his FREE 7 Day Challenge
https://offer.theartofsixfigures.com/7-day-fb-ads-challenge
contact Easton at
info@theartofsixfigures.com
In this episode of The Profitable Photographer Podcast, Luci Dumas with Ted Linczak, a Master craftsmen photographer and award winning wedding photographers
Ted Linczak and his wife Rachel, are the owner and photographers of Linczak Photography and Nuvo Images since 2006, and has thriving photography studios in Northeast Ohio, and Charleston, SC. He Has been on local, state, and national stages for 8 years sharing the fundamental as well as his “Wonder of Santa” program.
Ted’s style is glamorous and combines high fashion photography with photojournalism to display relationships and connections between his subjects.
Ted is the 2020 South Carolina as well as Ohio Photographer of the Year (PPSC, PPO), also winning the award in 2015, 2017, and 2018. He was awarded the overall Grand Imaging Award from PPA in 2016 for his album 1863, which also was awarded the Gold Medallion Award by the American Society of Photographers the same year. Ted has won multiple Grand Imaging Awards through the PPA for his wedding and portrait albums since 2012, and was awarded the Canon Par Excellence Award in 2016.
Ted shared how he began his career as a photographer, the importance of creating a portfolio, entering competitions, and living the art of photography with passion. Stay tuned to hear more about this amazing story!
In this episode of the Profitable Photographer Luci and Ted discuss:
•Ted's career and how he got started in photo contests.
•The importance of education to reach the level you see in other colleagues.
•Getting out virtually and physically to make it happen.
•The reality of awards is that you have to do it to challenge yourself.
Key takeaways:
•Photography competitions are important to grow creatively, technically and as an artist.
•Add value creating themed photo books
•Create creative sets for your pictures
•Always ask yourself “what can I do better?”
•Create visibility of your brand
•Social Media Marketing
Connect with Ted Linczak:
https://www.instagram.com/nuvoimages/
https://www.linczakphoto.com/
Connect with Luci Dumas:
Twitter: @lucidumas
Facebook: https://www.facebook.com/LuciDumasCoaching/ Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas
Instagram: @theprofitablephotographer_pod
Website: LuciDumas.com
Coaching: LuciDumasCoaching.com
This solo episode with Luci Dumas explores the do’s and don’t of websites for photographers, especially for high end photographers. And her recommendation about posting pricing on sites is covered as well.
She discusses her unique perspective on websites for photographers that want to have a profitable business and attract perfect new clients.
- Purpose of the site- to get people to contact you. It is advertising, not a catalog.
- SEO value vs. a beautiful site that gets them to contact you
- Why too much info can overwhelm the viewer and keep them from booking you
- How and when to share pricing…and when not to.
- To blog or not to blog
It is easy to get confused or have websites with too many photos, too much info, not enough "WOW" factor or weak branding. This recording touches on all of this and more.
In this episode of The Profitable Photographer Podcast, Luci Dumas is joined by Lori Nordstrom. They have a deep discussion on the importance of an abundance mindset to have a successful photography business. Her portrait parties are also fully explain as a way to make quick income and create future portrait sessions.
Lori Nordstrom began her photography career photographing her children in the backyard over 25 years ago. She is known for her sweet, simple “real life” style, focused on families and children.
Soon after getting involved in print competition in 2000, Lori was asked to speak at her own Iowa State Convention and has since gone on to present programs and workshops in all 50 states-- and around the world. Seen on CreativeLive and PhotoVision as well as national and international stages, Lori is now a sought after business coach helping creative entrepreneurs reach their goals.
Lori is also the author of “Maximizing Profits: A Practical Guide for Photographers.” This is an episode you won’t want to miss!
In this episode of the Profitable Photographer, Luci and Lori discuss:
•Creative ways to connect with your client•The importance of getting out in the world, rather than marketing and networking exclusively online•Lori’s entrance to photography and how her style has developed over time•Why business owners/creatives need to balance their time
Key takeaways:•Ask questions that connect your client to the experience. Examples: “What does this mean to you?” “When was the last time you had a family portrait done?”•Be creative with your marketing•We can wake up each day and choose an abundant thought•Know that wherever you are, you are not alone -- get out in the world!
Connect with Lori Nordstrom:Phone: 515-462-0409 Text “workflow”Websites: www.nordstromphoto.comwww.simplyblessed.lifeFacebook: https://www.facebook.com/groups/SimplyBlessed.life/ Instagram: www.instagram.com/lorinordstrom
Connect with Luci Dumas:Twitter: @lucidumasFacebook: https://www.facebook.com/LuciDumasCoaching/ Email: luci@lucidumas.comLinkedIn: linkedin.com/in/luci-dumasInstagram: @theprofitablephotographer_podWebsite: LuciDumas.comCoaching: LuciDumasCoaching.com
In this episode of The Profitable Photographer Podcast, Luci Dumas introduces you to brilliant and successful photographer, Aly Elliott. The topic, unconventional marketing, is explored in some very creative and surprising ways.
Aly has been a professional photographer since 2007. PPA Master Photographer and CPP and a certified Master Photographer with the National Association of Professional Child Photographers. She and her husband have 6 kids and manage to have a thriving photography business, successfully balancing the needs of both.
She has a gorgeous little studio on the Bloomington, Indiana town square and focuses portrait work on maternity, newborns, and family. She is also a photography educator, speaking across the country, as well as an exhibiting artist.
In this episode of the Profitable Photographer Luci and Aly discuss:
•Aly's life, and how she built her business to into what it is today •Why you have to build a foundation of ways to reach people
•Aly's unique, unconventional marketing ideas
•Video marketing--powerful marketing and how you can implement it
Key takeaways:
•Efficiency with your workflow allows you to put time into other areas of your life
•Exhibition can be helpful for your business. Coffee shops, galleries, etc. •Marketing is a matter of connection
•Don't give up...play the long game
Connect with Aly Elliott:
Phone: (812) 890-4980
Email: aly@rootsandwingsphotography.com
YouTube: Mrs. Aly Elliott
Connect with Luci Dumas:
Twitter: @lucidumas
Facebook: https://www.facebook.com/LuciDumasCoaching/ Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas
Instagram: @theprofitablephotographer_pod
Website: LuciDumas.com
Coaching: LuciDumasCoaching.com
The marvelous Sarah Petty is Luci's guest on The Profitable Photographer
Photographer Sarah Petty is the New York Times Best-Selling Author of Worth Every Penny: Build a Business that Thrills Your Customers and Still Charge What You're Worth, a two-time Two Comma Award winner.
Sarah built her multi-million dollar empire around the value of putting #familyfirst as she balanced two businesses, speaking gigs, and an active crew of very-involved kids. She’s been featured in Entrepreneur, Fox Business, USA Today, and The Wall Street Journal and is an internationally-known speaker and coach for photographers. Sarah even has a new podcast called “Worth Every Penny Joycast.”
In this episode of the Profitable Photographer Luci and Sarah discuss:•How your brand reflects who you are•Why a consistent brand and website are important•Implementing marketing skills to help your business thrive•How Sarah put family first and still became the amazing businesswoman she is today
Key takeaways:•Your brand is how people feel about you•Utilize hard times as inspiration to grow•Branding starts with your identity•You determine your own worth-- keep going!
Connect with Sarah Petty:Email: sarah@sarahpetty.comPhone: (217) 638-7688Websites: joyofmarketing.comFacebook: Joy of Marketing for Photographers Instagram: @Sarah.Petty
Connect with Luci Dumas:Twitter: @lucidumasFacebook: https://www.facebook.com/LuciDumasCoaching/ Email: luci@lucidumas.comLinkedIn: linkedin.com/in/luci-dumasInstagram: @theprofitablephotographer_podWebsite: LuciDumas.comCoaching: LuciDumasCoaching.com
In this solo episode, Luci takes on the topic of how to handle the challenge of artist who want to have a profitable photography business.
Here are some tip on how to just say NO to being a starving artist.
1- See your photography as a product,
Learn to separate yourself from what you create emotionally. When you do this, your next step is to be skilled at sales and marketing and running a consistent business.
2- Don’t take rejection personally. It is about them and not you and your photographs
3- You are selling love, or success, or memories, not your soul. Focus on them. Serve them.
4- You are selling your time. To make a living you MUST charge enough and learn how to sell to compensate you for the time you could spend at a different job.
5- Good enough is all you need to be. They don’t need to be award winning images. Awards don’t pay bills
6- You do need to be proficient and results need to be repeatable. Learn the basics of photography. Study lighting, learn how to pose people in a way that makes them look their best AND evoke natural expression. And have the right equipment and skill to make it happen.
7- Style. You don’t need to figure this out to make a great living. You need to know how to take photographs people want to pay for that also make you happy to create.
8- Of course, it is vital to have the passion to produce the best work we possibly can every time. As your work is continually better, success does become easier.
Master Craftsman and Fellow-Irish PPA Ann Monteith is the professional photography industry’s leading authority on studio marketing and business management. As a past president of Professional Photographers of America (PPA), she is an internationally read author of books and articles on subjects of interest to studio owners and managers. Her workshops are credited with setting some of the industry’s most successful photographers on the road to profitability. Ann and her husband, Jim Monteith, have owned and operated three different portrait studio businesses.
As PPA President she helped the philanthropic arm of the Association, PPA Charities, forge a relationship with Operation Smile.
In recent years she has become an outspoken advocate of the need for photographers, families, businesses, and societal institutions to properly preserve their vulnerable digital files. Having Ann on The Profitable Photographer is an absolute treat.
In this episode of the Profitable Photographer Luci and Ann discuss:
•The upkeep required to preserve digital files
•How to charge clients for archiving
•Ann’s tips on running a thriving, profitable business
Key takeaways:
•Build an annual business plan; It sets a standard, goals, expenses, etc.
•Understanding your finances is essential to establish your price points
•Don't be afraid to make changes-- it is trial and error to find which methods fit you and your business best
•The potential in offering an archiving service
A wonderful offer to archive your photos, information, and more with FOREVER:
$15 coupon and free starter pack to get 2gb of storage with Forever.com https://www.forever.com/sign_up
Connect with Ann Monteith: Phone: 717-867-5079
Email: ann@annmonteith.com
Websites: www.PersnicketyPetPortraits.com
www.lovelyireland.photo
www.SaveYourPhotoHistory.com
http://www.annmonteith.com/
Connect with Luci Dumas:
Twitter: @lucidumas
Facebook: https://www.facebook.com/LuciDumasCoaching/ Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas
Instagram: @theprofitablephotographer_pod
Website: LuciDumas.com
Coaching: LuciDumasCoaching.com
Tavis and Amy Guild are business designers and award-winning portrait artists based in Yakima, WA. A fun and vibrant style has given these two the opportunity to photograph over a thousand weddings and sessions in the past twelve years all over the world. Passionate about people and wall portraits, helping photography business owners has been a natural extension of their work. They have been coaching and teaching photography courses since 2011.
Tavis and Amy are also the owners of Guild Canvas, an exclusive canvas company that specializes in handcrafted wall art for professional photographers. This kind and charming duo offers knowledge and tips you won’t want to miss.
In this episode of the Profitable Photographer Luci, Tavis and Amy discuss:
•Why and how Tavis creates an experience for his clients
•How this husband and wife team balances each of their strengths, to better their business
•The importance of a consistent, cohesive website
•How the Guild’s implement their brand into their studio’s design
Key takeaways:
•Any team thrives when each person involved knows their strengths and where to apply them •Have a student’s heart-- remain willing to learn how to do better
•Don't be a one-hit-wonder...look for long term value
•How you market helps your clients see the value in the artwork you offer
Connect with Tavis and Amy:
Email: hello@guildcanvas.com
Websites: Guildcanvas.com www.tavisandamy.com Facebook: The Guild Canvas Club
Instagram: @guildcanvas
Connect with Luci Dumas:
Twitter: @lucidumas
Facebook: https://www.facebook.com/LuciDumasCoaching/ Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas
Instagram: @theprofitablephotographer_pod
Website: LuciDumas.com
Coaching: LuciDumasCoaching.com
In this episode of The Profitable Photographer Podcast, Luci is excited to introduce you to Darty Hines.
Darty Hines is a husband, a father to three amazing girls, a photographer, and a marketing and social media fanatic-- this PPA Craftsman keeps very busy. Even with this full schedule, he is constantly striving to find new and innovative ways for small business owners to succeed.
He has been a professional photographer for over 20 years and has worked and consulted with many prestigious photography studios across the Nation. Darty and his wife Michele are also co-owners of the educational conference SYNC and SYNC Sports.
•Senior photography is not dead, why and how the demand remains •Darty’s unique, and effective marketing methods
•Reading your clients, and easing worry
•The importance of core values and knowing your business’s purpose •Pivoting -- how it makes you and your business resilient
Key takeaways:
•Establish your ability to pivot-- your marketing, image delivery, and sales, etc.
•HS senior photographers have purpose and impact-- don’t be afraid to showcase yours
•Embrace virtual technology. It is not going anywhere.
•Invest in education, new knowledge is key.
“You can't sit and do nothing in this business... you have to do the work” -Darty Hines
Connect with Darty Hines:
Email: yourock@syncrocks.com
Website: www.SYNCrocks.com
Facebook: https://www.facebook.com/syncrocks/?ref=bookmarks
Connect with Luci Dumas:
Twitter: @lucidumas
Facebook: https://www.facebook.com/LuciDumasCoaching/
Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas Instagram: @theprofitablephotographer_pod Website: LuciDumas.com
Coaching: LuciDumasCoaching.com
In this episode of The Profitable Photographer Podcast, Luci is joined by the extraordinary Bobbi Brinkman.
Bobbi Brinkman is a storytelling photographer and wedding industry educator based in St. Simons Island GA. For over 40 years she has been honored to capture love stories for "Fabbo" couples in authentic moments from coast to coast.
With her experience, she understands that a wedding day should reflect each couple, and so should their wedding photos. Her focus is on her couple’s and their story, and not about capturing an award-winning photo. Bobbi believes no matter who you love or where you’re from, it all starts with love; all love matters, and every story deserves to be told.
In this episode of the Profitable Photographer Luci and Bobbi discuss:
•How to add value and services to what your business already offers
•Why it’s important to create an experience and be authentically you from the start
•Bobbi’s start to wedding photography, and how photography found her
•Finding a balance between the time you put towards your business, and those you love
Key takeaways:
•Set yourself up for success...know who you serve, why you serve them--and who you are
•The experience you create is far more important than an award winning photograph
•When you utilize your gift, your superpower is the ability to serve others unlike any other
• Everyone has a purpose, life is about finding yours
•You have what it takes to be successful
•Be your own biggest fan, you and your craft are one of a kind
Connect with Bobbi Brinkman:
Phone: 314-496-2411
Email: info@bobbibrinkmanphotography.com
Website: https://bobbibrinkmanphotography.com/
Podcast: http://befabbopodcast.bobbibrinkman.com/
Facebook: https://www.facebook.com/BobbiBrinkmanPhotography/ Instagram: https://www.instagram.com/bobbibrinkmanphotography/
Connect with Luci Dumas:
Twitter: @lucidumas
Facebook: https://www.facebook.com/LuciDumasCoaching/ Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas
Instagram: @theprofitablephotographer_pod
Website: LuciDumas.com
Coaching: LuciDumasCoaching.com
In this episode of The Profitable Photographer Podcast, Luci is delighted to introduce you to an amazing human, photographer, and teacher.
Bryan Welsh is an award-winning PPA M. Photog., Cr., CPP, API. FP-OR, HFP-OR. Both his clients and peers recognize Bryan Welsh, a second-generation photographer, for his creative stylized journalistic photography. Bryan has taught at the Professional Photographers of America national convention and countless other events. His images and articles have appeared in Studio Photography and Professional Photographer magazine(s) as well as used in Nikon's National advertising. He is passionate about service in the photography industry and spends countless hours supporting local and state affiliates of PPA.
In this episode of the Profitable Photographer Luci and Bryan discuss:
•Bryan’s start, and his inspirations
•Storytelling through your work
•Social credibility
•Creative methods to connect with ideal clients
•The power of your gift, and how you can touch people's lives
Key takeaways:
•Photographers are the world's greatest storytellers
•Marketing can be both fun and successful
•Photographers have to ability to positively affect many people's lives
•While photography is not the easiest industry to be a part of, the blessings you give others come full circle
Connect with Bryan Welsh:
Email: bryan@mitportraits.com
Website: www.mitportraits.com Facebook: facebook.com/bryanwelsh Instagram: instagram.com/bryanwelsh_ig
Connect with Luci Dumas:
Twitter: @lucidumas
Facebook: https://www.facebook.com/LuciDumasCoaching/ Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas
Instagram: @theprofitablephotographer_pod
Website: LuciDumas.com
Coaching: LuciDumasCoaching.com
In this solo episode, Luci Dumas talks about the value of entering contests, getting critiques your work and setting goals. She shares the many many benefits gained by taking the time, and the emotional risk, to enter local, state, and national contests and competitions.
Benefits include
-
growing through learning what works and doesn’t work in our photography
-
taking time to look at our photography and search for the best. This gives us a curated body of work to use for promotions, samples, and other contests. This also helps us see where we can do better and discover our voice and style.
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achieving recognition which is a big plus in our business…i.e…bragging rights. Being an award winning photographer, even if it is just a small competition, looks great on our bios.
-
setting goals like earning PPA Master and Craftsmen Degrees and be motivated by this goal to enter consistently
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a lot of personal education on our work.
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an ever more refined eye for details and what makes a photograph “art” beyond the “nice photo” category
Luci also discusses what a PPA Master and Craftsmen Degree is and how to achieve this accomplishment. Why it has value, both from striving to earn the merits needed and the benefit of having this title added to our bio, is also discussed. If you have goal to speak, or mentor, it is a big plus in the industry. Again, it looks good on the resume to clients as well.
In other words…she encourages you to get your work seen, set goals for yourself, learn to take criticism well and grow from it, and you will grow in so many ways.
To learn more about the new Marketing Mastermind Group starting in Sept 2020, click on this link https://lucidumascoaching.com/mastermind/
Feel free to email me at luci@lucidumas.com to ask questions or
schedule a quick chat from the above location
Luci is happy to name Master Craftsman and CPP Chris Wooley as her most recent guest on The Profitable Photographer Podcast.
Chris specializes in both Pin Up and Head Shot Phtography, and is a member of the Professional Photographers of America, where he also serves as a counselor, advocating for photographer rights. He is the chairman of the Professional Photographers of Washington. Chris has won numerous print awards, including multiple Fuji Masterpieces, ACI’s Image Excellence, and various state “best of” awards. He is a recipient of the prestigious “PPA National Award” for his contributions towards the photographic industry.
Chris helps photographers learn and hone their craft by presenting at workshops, conferences, and meet-ups across the US.
In this episode of the Profitable Photographer Luci and Chris Wooley discuss:
•The usefulness of acknowledging your skills and how they can be incorporated into your niche
•The importance of staying on brand
•Cohesiveness between you and your business
•The benefits of a successful SEO, and establishing domain authority
•Chris’s learned sales strategies
Key takeaways:
•Be honest with who you are and remain true to yourself
•Establishing and understanding the value of your niche— and how it can aid your business •The benefits of creating a unique experience for your clients
•Passion and love for your craft fuels your success
“Be honest with who you are and what you are doing” — Chris Wooley
Connect with Chris:
Studio: 509-703-7239
Email: chris@headsandtailsphoto.com Website: chris@headsandtailsphoto.com
Connect with Luci Dumas:
Twitter: @lucidumas
Facebook: https://www.facebook.com/LuciDumasCoaching/ Email: luci@lucidumas.com
Master photographer and educator Don McGregor has been creating gorgeous environmental portraits and photographing weddings since 1970 in his Vancouver, Canada studio. During 50 or so years, his business and our industry have seen many changes, especially in the way photographers reach out or service their clients. He loves to support photographers on how to keep thriving
through the changes.
He is the recipient of the Yousuf Karsh 2017 Lifetime Achievement award, as well as many others too numerous to mention.
He holds the following degrees… M.Photog.Cr.API, CPP, HLM,F/PPOC,MPA,SPA,F/PPABC/A and is actively involved in the World Photographic Cup Competition- worldphotographiccup.org
In this episode, Luci and Don discuss the art and craft of family portraits and how he his family portraits become large, impactful works of art by following a
step by step process. He’s shares about the importance of the consultation in order to create portraits that mean something to the clients. He uses Emotional Symbols to personalize the images and sell them for a significant investment.
“If a process is followed (from first consultation through the presentation appointment) one can realize a sales average far higher than the national average. “
Some of his tips include
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Posing a group is actually posing one person at a time
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Posing people in groups of triangles and using diagonal lines in the composition creates a sense of flow
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Giving thought to the design, background, and lighting of a portrait before you begin
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Creating a Master Image that is presented to the clients at the sales session, and why this almost always becomes their main portrait.
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Putting heads about the same distance apart …don’t clump together…open up the group…give them space
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Placing people into the foreground of an environment to make the subject dominant in the photograph
Don and Luci also discuss some of the ways to be perceived as a high value business by thinking of how we present ourselves with our clothing, our voice, the words we use,
and our likability . Our vision and communication style helps us gain respect and increase our profits.
You can contact Mr. MacGregor via email to receive his PDF called “The River” that illustrates his posing and thought process when designing portraits
don@macgregorstudios.com
www.macgregorstudios.com
Be sure to view the World Photographic Cup- worldphotographiccup.org
In this episode of "The Profitable Photographer," Luci Dumas talks to Steve Saporito about the importance of emphasizing the human relationship with our customers. Changing our mindset about money and thinking more about others.
“This is the whole point, when we begin to photograph something meaningful for somebody from a emotional point, clients want to hold on to that”
Luci and Steve talk about:
● Listening to your client
● Making marketing simple
● Giving our clients what they want and need, what they being searching for
● Being honest
This 1-hour episode covers:
- Building value
- Helping our clients feel valued
- Using our passion to change peoples lives
Take Steve Saporito’s online courses:
https://stevesaporitoeducation.com/
https://www.facebook.com/SteveSaporitoEdu/
Don’t forget to share and comment:
https://lucidumascoaching.com/
There are so many things to learn as a photographer...and experiences everyone goes through in this industry in the first few years. I am not just talking about the big things, like how to get clients or sell. I am talking about situations that can be awkward, disappointing or even make us question whether we should continue. When special challenges arise like client complaints or people trying to get you to lower your prices, you are not alone. Everyone has to deal with these if they want continued success. In this episodes I discuss the pitfalls, awkward situations, and common mistakes you hopefully will only make once. I will help you know how to handle difficult clients and much more.
In this episode Luci gives advice on:● How to deal with friends and family● Qualifying leads when you have an interview with a client● Being prepared/ having the right equipment ● Knowing your value and ignoring the negative comments● Predictable mistakes and how to avoid them
Connect with Luci Dumas:
Coaching: LuciDumasCoaching.com
Facebook: https://www.facebook.com/LuciDumasCoaching/
Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas
Instagram: @theprofitablephotographer_pod
Photography Website: LuciDumas.com
Coaching: LuciDumasCoaching.com
Master and Photographic Craftsmen, and teachers, Tim and Bev Walden took over Walden’s Photography from Tim’s father, Bob, in the early 80s. In early1995, they created one of the most iconic and copied styles of black and white photography they named Relationship Portraiture.
In this episode, Luci and the Waldens discuss the importance of finding your vision and style. Then they share ways that they built a highly profitable high end studio by offering something very unique that comes from their heart and soul.
What is the most important thing when selling a photograph?
“Remembering that you not only sell an image, but also a memory that lasts a lifetime”
Luci, Bev and Tim talk about ways to find your style such as...
-Discovering what makes your heart beat faster?
-Looking through magazines for inspiration
-Visiting galleries
In this 1-hour episode on style and how to sell it we cover:
- Taking risks- Being consistent- Gathering all the information you can, learn from podcasts, books, etc.- Getting inspired- Selling the result of your art, not the art itself- Communicating what makes your work worth investing in
You can learn more about their programs for photographers at https://www.waldensphotography.com/
Connect with Luci Dumas:
Coaching: LuciDumasCoaching.comFacebook: https://www.facebook.com/LuciDumasCoaching/Email: luci@lucidumas.comLinkedIn: linkedin.com/in/luci-dumasInstagram: @theprofitablephotographer_podPhotography Website: LuciDumas.comCoaching: LuciDumasCoaching.comAnd don’t forget to follow and share my podcast at:https://lucidumascoaching.com/
This week Luci speaks with Tim Kelly. Tim is a master portrait artist, a master photographer and printmaker, a photographic craftsman, and an inducted (lifetime) member of the prestigious Cameracraftsmen of America, a group with 110 yrs of photographic history. He was also inducted into the International Society of Portrait Artists (Siena, Italy) and is a Fellow of the American Society of Photographers and a Kodak Mentor for almost 30 yrs. In other words, he is pretty good at what he does.
He has taught photography and business success for over 30 years extensively and can be found on Youtube and the occasional live event.
In this episode, Tim shares different photographers he's studied, different painters he loves, his approach to selling prints, and how he's honed his craft.
Luci & Tim discuss:
-The importance of finding your own style and ways to express it in your craft.-Why overdelivering on what you promise the client can be a good thing.-The balance between black and white in photography, how Tim uses it versus how other newer photographers use it.-Luci and Tim share their different approaches to what they show their clients for better sales strategies.-How he created a whole program where he was a guest artist in other cities.-Tim's free gift to the audience is 25% off his pro shop, see code below!
Connect with Tim:Email: timkelly@timkellyportraits.com
Pro shop.timkellyportraits.com
Snag 25% off the pro shop using code TK2020.
Be sure to join my private group, The Profitable Photographer, and like The Profitable Photographer Page to learn and grow even more.
AND... feel free to connect with questions or to schedule a quick chat for more support.
Connect with Luci Dumas:Coaching: LuciDumasCoaching.comFacebook: https://www.facebook.com/LuciDumasCoaching/Email: luci@lucidumas.comLinkedIn: linkedin.com/in/luci-dumasInstagram: @theprofitablephotographer_podPhotography Website: LuciDumas.comCoaching: LuciDumasCoaching.com
This week Luci speaks with Julie Steelman. Julie is an author, an award-winning wildlife photographer, wealth, and cash flow creation coach. She earned her way out of corporate at the age of 47- but her journey to financial success started 30 years earlier.
When she was a young child watching “Mutual of Omaha’s Wild Kingdom” every Sunday night, she knew she needed to create an abundance of money to go to Africa. That was her defining moment and when she began to listen to her own “wild” instinct.
That instinct carried her through 25+ years in Corporate America, generating over $100 million in revenue. She has authored multiple books and is about to release her first-ever photography book, Wild, Sacred Beauty.
In this episode, Julie shares her story of creating a wealth and money mindset. Topics include:
-Her path out of corporate America by believing in her vision
-Wealth is not just about doing. There is a spiritual component to it.
-Following the leadership of if a vision.
-How getting stuck can be draining and the fear is like being drunk…being cloudy. How we can find the way out?
-Getting above your beliefs about money.
-How wealth is about our ability to create instead of react.
-Nature photography, her passion for taking people to Africa.
Connect with Julie:
Grab her www.MoneyStoryBreakthrough.com three-step process gift.
Email: support@juliesteelman.com
Be sure to join my private group, The Profitable Photographer, and like The Profitable Photographer Page to learn and grow even more.
AND... feel free to connect with questions or to schedule a quick chat for more support.
Connect with Luci Dumas:Coaching: LuciDumasCoaching.comFacebook: https://www.facebook.com/LuciDumasCoaching/Email: luci@lucidumas.comLinkedIn: linkedin.com/in/luci-dumasInstagram: @theprofitablephotographer_podPhotography Website: LuciDumas.comCoaching: LuciDumasCoaching.com
This week, Luci speaks with Elizabeth Opanenik, a photographic artist, who believes all good photographs are self portraits that lie somewhere between imagination and dreams. A sought after teacher, her 40 year career has found her teaching or making images on six continents, seeking the beauty and grace that exists within all things, especially women.
Elisabeth’s work is collected, published and exhibited Internationally. In addition to her impressive resume, she also travels with Medical Ministry International, documenting the projects of eye doctors in Colombia, Bolivia and the Amazon.
In this episode, Elizabeth shares her story on how she became a teacher of fine art photography and how artists can get their art displayed for the masses.
Topics Include:
-The difference between fine art and commercial photography
-How you can make money from fine art
-What the future holds for brick-and-mortar galleries
-Why an audience will find your art, once you become true to yourself
-How art that conveys a feeling can make it accepted universally
-Untraditional ways to get your artwork shown
Connect with Elizabeth Opalenik:Website: www.opanenik.comBook: Poetic Grace - Elizabeth Opanenik Photographs 1979-2007
Be sure to join my private group, The Profitable Photographer, and like The Profitable Photographer Page to learn and grow even more.
AND... feel free to connect with questions or to schedule a quick chat for more support.
Connect with Luci Dumas:Coaching: LuciDumasCoaching.comFacebook: https://www.facebook.com/LuciDumasCoaching/Email: luci@lucidumas.comLinkedIn: linkedin.com/in/luci-dumasInstagram: @theprofitablephotographer_podPhotography Website: LuciDumas.comCoaching: LuciDumasCoaching.com
In this solo episode with Luci, she explores the topic of workflow and how accomplishing tasks will make you more successful. One of the most important aspects of running a profitable photography business, or any business for that matter, is adopting an effective system for getting stuff done. Luci explores tips and tricks on how to streamline your workflow, become more organized, and how to adopt a task-oriented mindset.
Topics Include:
-Why photographers and manufacturers are synonymous
-How working with only a few photography labs will help you to grow a relationship with the company, which will help to correct printing mistakes in the future
-Ways to track your workflow, both visually and online
-When you should outsource tasks to other people, or hire someone to help you organize your office
-Learn to be more efficient in your tasks and how software can help you to speed up production steps
-Why it’s important to maintain a relationship with past clients and suggestions on how to make them want to work with you again
-Study time management strategies, especially those that are more focused towards creatives
If this solo episode was helpful for you, Luci will send you her workflow list for FREE! Just email her your request to luci@lucidumas.com, and she will email you important lists that are sure to help your productivity.
Be sure to join my private group and like The Profitable Photographer Page to learn and grow even more.
AND... feel free to connect with questions or to schedule a quick chat for more support.
Connect with Luci Dumas:Coaching: LuciDumasCoaching.com Facebook: https://www.facebook.com/LuciDumasCoaching/ Email: luci@lucidumas.com LinkedIn: linkedin.com/in/luci-dumas Instagram: @theprofitablephotographer_pod Photography Website: LuciDumas.com Coaching: LuciDumasCoaching.com
Sean Brown, a high school senior photographer who never thought he would be a photographer. After going to college with the intention of becoming a cardiologist, Sean decided to take a leap and pursue his dreams of working in photography, and he hasn’t looked back. To date, Sean has been named as one of the Top 100 High School Senior Photographers in the nation by Senior Style Guide Magazine and has been asked to speak at conferences around the country about his business endeavors.
In this episode, Sean shares how to overcome fears and pursue your dreams all while becoming successful in your new industry.
Topics Include:
-How to leave the safety of your stable job to pursue a more fulfilling career in photography
-Key tips on how to raise your prices as your experience in photography grows
-Why specializing in a particular market will help you to grow faster and become well known
-The importance of branding and how to introduce yourself to your brand
-How to break into the senior photography market
-What current high school seniors are looking for in a photography session
-The power of social media and how to use it to grow your business organically
-Why betting on yourself to win is the best thing you can do for yourself and your customers
Thanks to Sean, Luci’s listeners can receive a “How to Grow Your Business” starter kit where you can learn how start the photography business you’ve always dreamed of owning:
http://bit.ly/senior-photography-starter-kit
-Luci is starting a small mastermind group called “Your Highest Profit Year” to help YOU hit the ground running and take positive action now and in the future. Contact Luci at luci@lucidumas.com for more info or to schedule a quick call
Connect with Sean Brown:Email: Sean@seanbrownproductions.comWebsite: www.seanbrownproductions.com
Connect with Luci Dumas:Coaching: LuciDumasCoaching.com Facebook: https://www.facebook.com/LuciDumasCoaching/ Email: luci@lucidumas.com LinkedIn: linkedin.com/in/luci-dumas Instagram: @theprofitablephotographer_pod Photography Website: LuciDumas.com Coaching: LuciDumasCoaching.com
David Trust, the Professional Photographer's of America's CEO. David joined PPA in 1998 as the organization’s first director of marketing, and just a little over a year later, was selected to take over the helm as CEO. Since then, David has led PPA to unprecedented growth in every category, while improving customer value and experience year after year.
Prior to his career with the PPA, David spend 11 years in television news as a reporter and anchor before making his transition in the marketing world. He has a regular presence on Capitol Hill where he fights for the rights of photographers, and has testified before Congress on multiple occasions.
In this episode, David shares his knowledge about the industry and how you can best prepare your company for when the pandemic ends.
“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena…"
Topics Include:
-What is the PPA and how you can get the most out of your membership
-What are copyright laws and what are our rights as photographers
-What happens when someone is taken to court for copyright infringement
-Why business owners needs to understand the consumer better
-How creating a daily schedule on your calendar will lead you to be successful during quarantine
-Habits of highly successful people and how you can implement them into your daily routine
-The importance of staying in contact with your past customers to create new business in the future
BIG NEWS! May 2020-“50% Discount for Luci’s online course …The Profitable Photographer Sales Academy through May 31stJust go to lucidumascoaching.com and click on the classes tab for more info and to sign up.-Luci is starting a small mastermind group called “Your Highest Profit Year” to help YOU hit the ground running and take positive action now and in the future. Contact Luci at luci@lucidumas.com for more info or to schedule a quick call
Connect with David Trust by heading to the PPA’s website:
www.PPA.com
Connect with Luci Dumas:
Coaching: LuciDumasCoaching.comFacebook: https://www.facebook.com/LuciDumasCoaching/Email: luci@lucidumas.comLinkedIn: linkedin.com/in/luci-dumasInstagram: @theprofitablephotographer_podPhotography Website: LuciDumas.comCoaching: LuciDumasCoaching.com
Christine Tremoulet is a photographer, blogger, coach and best selling author of Blogging Brilliantly for Your Business: 30 Days to Dominate Your Market, which is available now on Amazon. Christine started her photographer business in 2007 and was fully booked, making 6-figures in her first year of business.
In this episode, Christine shares her marketing secrets to success, including the strategic use of social media and the power of storytelling.
Topics Include:
-How to convert followers into clients
-Debunking the myth that having thousands of social media followers means you’re successful
-Why all business owners should have a separate business and personal social media accounts
-How to use the power of local networking on Instagram and other social media applications to gain your ideal clients
-Why blogging isn’t a thing of the past and how it helps to increase your company’s Google search availability
-Ways to advertise online without spending a lot of money
-Why it is important to create a relationship with a potential client before asking them to endorse you
-Tips on how you should interact with others on Instagram and what you should post on your feed versus your story
Thanks to Christine, Luci’s listeners will receive her Instalocal course, Profit 20 for 20% off.
http://GoInstaLocal.com and http://instagram.com/GoInstaLocal
BIG NEWS! May 2020 -“50% Discount for Luci’s online course …The Profitable Photographer Sales Academy through May 20thJust go to lucidumascoaching.com and click on the classes tab for more info and to sign up.-Luci is starting a small mastermind group called “Your Highest Profit Year” to help YOU hit the ground running and take positive action now and in the future. Contact Luci at luci@lucidumas.com for more info or to schedule a quick call
Connect with Christine Tremoulet:
Website: http://ThatChristine.comInstagram: http://instagram.com/ChristineTremoulet
Connect with Luci Dumas:
Coaching: LuciDumasCoaching.comFacebook: https://www.facebook.com/LuciDumasCoaching/Email: luci@lucidumas.comLinkedIn: linkedin.com/in/luci-dumasInstagram: @theprofitablephotographer_podPhotography Website: LuciDumas.comCoaching: LuciDumasCoaching.com
Bernie Griffiths is a studio owner, business mentor, speaker, and author of "Success Secrets of a Professional Photographer" and "Quantum Leap My Life". Bernie has owned three successful wedding and portrait photography studios for over 40 years, with a yearly turnover of almost a million dollars.
In this episode, Bernie coaches you his Facebook Ad secrets and on how to market and sell your photography through a series of valuable tips.
Topics Include:
-Steps small business owners should be taking in the midst of a pandemic.
-How to polish up your business, and gain a mindset filled with daily affirmations of gratitude.
-What to do when your traditional streams of income are running dry and how to become more creative about obtaining income during this recession.
-What social media applications photographers should be using in order to advertise themselves for future clients.
-What advertising headlines are more attractive to potential clientele.
-Selling mechanisms to use when cold calling potential clients and verbiage that will get them to want to work with you.
-Why “keeping it simple” during your marketing is the best possible way to attract more clients.
-How to overcome small fears of failure and how this section can help you to overcome your fear hurdle.
Luci’s listeners will receive $7 special when they sign up for Bernie’s personalized coaching and marketing for photographers:
https://berniegriffiths.com/register/membership/
BIG NEWS! May 2020-“50% Discount for Luci’s online course …The Profitable Photographer Sales Academy through May 20th
Just go to lucidumascoaching.com and click on the classes tab for more info and to sign up.
-Luci is starting a small mastermind group called “Your Highest Profit Year” to help YOU hit the ground running and take positive action now and in the future. Contact Luci at luci@lucidumas.com for more info or to schedule a quick call
Connect with Bernie Griffiths:
Websites:www.berniegriffiths.comwww.familyportraitmonth.com.auwww.aswpp.com.au
Email: bernie@aswpp.com.au
Phone: +61418509228
Connect with Luci Dumas:
Coaching: LuciDumasCoaching.com
Facebook: https://www.facebook.com/LuciDumasCoaching/
Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas
Instagram: @theprofitablephotographer_pod
Photography Website: LuciDumas.com
Coaching: LuciDumasCoaching.com
In this episode Luci Dumas chats with Michele PW about Love Based Copywriting.
She is a best-selling, award-winningauthor. On the fiction side, she writes psychological thrillers/mystery/suspense books and has a popular book blog. On the nonfiction side, she’s written 5 books in the “Love-Based Business” series that share how to sell more with love and build a solid, profitable business on a foundation of love. In addition, she owns a copywriting and marketing company that has sold nearly $50M worth of products and services.
They discuss the following topics
- How to use words to sell your photography. Many photographers feel icky about selling…but when we base it on love it is a joy!
- Love based copy = persuasion. We are always doing it every day.
- Tapping into your emotions whether it's love or fear.ie..Fear based…if you don’t do this, you will experience something badLove Based…when you do this, you may not be ready but if you are…let’s go. Love is about truth.
- Be Honest! Be authentic and true to yourself!
- Client stories are great!
- Get a sense of energy through your videos.
- Survey, survey, survey! Ask, what is your biggest worry?For example, ask your clients, why did you pick you over someone else?
- Confidence will be your magnet
Links For Michele PW:
- MichelePW.com
- Free Gift- Love based Copy lovebasedcopywritingbook.com/template.
- facebook.com/michelepwauthor
- linkedin.com/in/michelepw
- twitter.com/michelepw
- instagram.com/themichelepw
“Don’t just sit there, do something.”
This solo episode with Luci is all about Self-Motivation. How to wake up every day (well, most days) and move forward towards goals, big and small, under all situations. She also explores some of the inner challenges and growth opportunities as a self-employed artist.
Topics Include:
-
It’s important to keep our “why” in mind beyond money, goals or ego satisfaction.
-
Keep focus on what your deeper purpose is when you lose energy or can’t focus.
-
Luci has managed 38 years staying in business as a portrait and wedding photographer.
-
Always do your best. We are only human and will have different levels of energy, so just go with it.
-
Downstream action is when you go with the flow and with “divine timing.”
-
You should always get support to stay and be more motivated. This includes a coach, a power partner or even a small support group.
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Reading motivational, educational, and inspirational books and listening to webinars, podcasts, and videos keep us growing.
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Always try new things, play around, and do creative activities with friends.
-
GRIT is very important and helps you stick to moving towards your goals and dreams.
-
Set small doable goals for yourself daily, these small actions will lead to more motivation.
-
Luci is discovering how much a routine of gym twice a week keeps her positive, especially during this “stay at home” order.
BIG NEWS! April and May 2020
- “50% Discount for my online course …The Profitable Photographer Sales Academy through May 20th
Just go to lucidumascoaching.com and click on the classes tab for more info and to sign up.
- I am starting a 90 small mastermind group called “Your Highest Profit Year” to help us hit the ground running and take positive action now and in the future. Contact me at luci@lucidumas.com for more info or to schedule a quick call
Connect with Luci Dumas:
Twitter: @lucidumas
Facebook: https://www.facebook.com/LuciDumasCoaching/
Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas
Instagram: @theprofitablephotographer_pod
Website: LuciDumas.com
Coaching: LuciDumasCoaching.com
Luci's guest, Tanya Smith is the owner of Work Story Photography in Spokane, Washington. She’s a corporate branding expert who works with organizations and individuals who want to elevate their brand image with storytelling photos that sell.
Key Points:
· High end branding services are more an more in demand and highly profitable.
· Photographic branding is when you use photos to communicate your story. You brings out why you are unique and what you have to offer others.
· There are a lot of resources and classes you can take in order to make photographic branding your niche.
· Planning and knowing how to execute the photos for your clients are key to getting useful great photos for your branding business.
· You should know your ideal clients that you want to photograph.
· Having an upsell offer will help bring more into your packages that you agree on with your clients.
· Approach your clients with the idea of what YOU can do for them.
· Clients value time so staying consistent and quick is a good way to keep them happy.
· You need to build a relationship with your clients.
· For branding photography you need to charge more than you would for portrait photography.
You can reach Tanya on her email for questions or mentoring at tanya@workstoryphotography.com
You can also join her Facebook group, Rock Your Branding Photography Biz
https://www.facebook.com/groups/brandingphotographybiz/
Use code word luci (all lowercase) and receive $50 off for “Spiff Up Your Site” launching in May.
Connect with Luci Dumas:
Coaching: LuciDumasCoaching.com
Facebook: https://www.facebook.com/LuciDumasCoaching/
Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas
Instagram: @theprofitablephotographer_pod
Photography Website: LuciDumas.com
Coaching: LuciDumasCoaching.com
Luci's guest, Megan Breukelman is a photographer, magazine editor and hostess of Photo Op Podcast. She loves to help photographers with their podcast and magazines to build their passion. She is based in Brooklyn New York and works as a wedding photographer with her husband.
In this episode, Megan Breukelman she shares tips to keeping your photography business afloat during this pandemic.
Key Points:
• Advice for future photographers, is to have a nest when you leave your previous job to ensure that you are covered because anything can happen.
• Reaching out to potential clients during this pandemic will help you supplement your income at this time.
• You can learn more about stock photography with Matt Haywards class on Adobe Stock.
• You can polish up what you are doing in your business and sell it to others in the form of investment guides, templates etc.
• You can use your photography to help the community during this time.
• Sometimes as a photographer you can have seasons of drought and seasons of abundance so it’s important to keep yourself motivated.
• Look into your local grants to help you during this hard time as a photographer.
• A good way to keep yourself motivated is to have the mindset of starting your business again.
• Entering photography contests online can be a fun and good way to market yourself and earn some income.
• Start booking for early fall to ensure you have bookings lined up for income.
• By staying in contact with your clients and potential clients you can build strong relationships and ensure you keep bookings.
You can reach Megan on her website meganbreukelman.com, where you can send her a message. Or you can reach her on her Instagram at meganbreukelman
Use code word luci (all lowercase) and receive $50 off for “Spiff Up Your Site” launching in May.
Connect with Luci Dumas:
Twitter: @lucidumas
Facebook: https://www.facebook.com/LuciDumasCoaching/
Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas
Instagram: @theprofitablephotographer_pod
Website: LuciDumas.com
Coaching: LuciDumasCoaching.com
Brooke Summer runs a successful boudoir and glamour photography business, photographer and like me, helps photographers achieve success in their creative endeavors. She teaches, has a podcast named Business Straight Up Podcast!
Having the ideal clients is essential for your business. In this episode, host Luci Dumas speaks with Brooke Summer and she shares tips to finding the ideal clients for your business.It’s important to identify who you want to work with for your marketing. Think about the following ways to identify them...beyond where they live, what they drive, and their income
- Key Points:
• Your website is your handshake to the world. People will judge you and your business based on your website.
• It’s important to have a website you feel confident in and are proud of.
• Your homepage and about me page are the most important on your website. They are your chance to introduce yourself and the opportunities you have to offer.
• There are elements you need on your homepage. Headline, clients should know how you can serve them within five seconds of reaching your page, social proof, and call to action.
• Having a testimonial page will help show people the value of your work.
• When you have a call to action on your page, you need it to be simple and easy so your ideal clients can reach you.
• Your ideal client needs to reflect you in a previous step in your life.
• Ways to attract your ideal clients are to know how you want to impact them and what motivates you to do so.
• What you do is valuable and matters.
You can reach Brooke on her website businessstraightup.com, where you can access her freebies and resources.
Use code word luci (all lowercase) and receive $50 off for “Spiff Up Your Site” launching in May.
Connect with Luci Dumas:
Twitter: @lucidumas
Facebook: https://www.facebook.com/LuciDumasCoaching/
Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas
Instagram: @theprofitablephotographer_pod
Website: LuciDumas.com
Coaching: LuciDumasCoaching.com
It is a scary and confusing time for all of us…including me. Survival and health for us and those we care about, financial fears in the short run, and the long term picture of how to continue to grow and thrive in our businesses is naturally all up for everyone.
I am sharing my thoughts not just for you but as a reminder of what i know or need to hear too.
PART ONE= my thoughts and experiences surviving and thriving through another life challenge
-Project yourself into the future
-Stay in the moment.
Fear comes from what we are thinking might happen in the future. Pain comes from thinking about the past. Realize that right in this moment you are fine…you can see, breath, have shelter, food, internet, people who care for you that you love. clean water…
-Meditate and BREATH, especially slow breaths out
-Take beauty breaks. Fill yourself with joy and creative activities
-Don’t suffer in advance. Appreciate how you feel now that is positive and comfortable.
-Put positive affirmations on cards around your house.
-Get support. Let people know when you need help Ask for people to send love and prayers when you need extra help and even miracles
-TRUST that there is something “on our side” adding extra support during difficult times.
-Put positive affirmations on cards around your house. Create some “mantras” for yourself and think them as a habit…especially when you feel fear. Mine are “money comes to me easily and with love” and “Whatever happens, i will handle it” and “Thank you for everything. I have no complaints whatsoever”. “it’s all good”
-Have books wherever you sit and even in the restroom you can open and read something uplifting .
-GRATITUDE…list them out loud and on paper…both big and small
-Learn thought stopping techniques
-To sleep…fairy tales, reviewing a favorite movie or book, slowing thinking about a scripture or other uplifting poem you know by heart
-Of course eat healthy, take walks and other forms of exercise
-Connect with positive people…share what you feel with those who will not make it worse or discount what you feel
-Watch videos and listen to podcasts that uplift you, and give you a sense of peace.
PART 2= Thriving in business by what we do now
I have been in business full time for 38 years. There have been about 6 recessions including 9/11 and the 2008/2009 great recession. What I saw is a lot of people cutting their marketing budget to save money go out of business. I saw people with poor business practices go out of business. I saw people like deers in headlights, make no changes shut their doors. And I especially saw people lowering prices loose their businesses. What I did was step EVERYTHING up. I improved my marketing, my photography, my branding, my website. I spent time improving my systems, and getting more physically organized. I took LOTS of classes to grow. I kept a positive attitude and hung out with people that were also positive. I pampered myself with little joys. When things turned around, there was a lot less competition. And I had a stronger business and my sales average was higher with more happy clients than ever before. "Fear not" and get busy getting in a better position to thrive.
Please connect with me if you need support at
lucidumascoaching.com
or on Facebook, or email
There are many important things to know to make your business a success! In this episode, host Luci Dumas speaks with pet photographer and PPA Photographic Craftsman, Arica went from owning a luxury retail studio to selling her business and doing Pet Photography Road Trips, a traveling pet photographer. She shares what to know within your business to make it successful and profitable. Also tune in for some fun photography tips!
“Life is either a daring adventure or nothing.” -Helen Keller
Sometimes failure just isn’t an option when you set your mind to say, “I WILL succeed.”
Everyone has a different motivation that they use in life, knowing yours is important.
In this episode, host Luci Dumas speaks with Arica Dorff and they discuss….
• Arica shares her inspiring story as a traveling pet photographer
• What is most important to know in your business
• Examples of ways to be successful within your business
Key Points:
• Laying a foundation in your business with your core values is important for success.
• Make sure you aren’t committing to something in your business that is going to burn you out.
• In order to come up with pricing in your business, you need to look at your numbers and make sure they make sense.
• Start your pricing on the higher end, not too high but higher and then increase it gradually, for example by 2% a year to avoid a large noticeable increase.
• By eliminating your prices online, you can bring in more clients and steer them away before they know what you even have to offer.
• By doing step by step sales you can increase what your clients are getting which will help steer them in the bigger package direction due to more quantity, quality etc.
• By adding on things to your packages as examples to interest your clients, you can steer them towards higher packages.
• You have many options within your business to mold it and present it how you want to. This includes remotely, on the road, your different products etc.
• Fun photography tip! When photographing a family, always have an assistant for relief and to help get things back on track. When photographing a pet, for example a dog, always have them bring a family friend or close person to that pet to keep everything on track!
• Not doing remote sales can benefit in many ways. One being that the people are in their environment and seeing what your products can do for them.
• One last great tip from Arica, base your business model on the lifestyle you want to live. Don’t base it on what you THINK it should be, but actually what you WANT it to be.
You can reach Arica Dorff to learn all about traveling pet photography on her website aricadorff.com or her email arica@aricadorff.com
Connect with Luci Dumas:
Twitter: @lucidumas
Facebook: https://www.facebook.com/LuciDumasCoaching/
Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas
Instagram: @theprofitablephotographer_pod
Website: LuciDumas.com
Coaching: LuciDumasCoaching.com
You can connect with Luci Dumas on her website at lucidumascoaching.com
About Thomas Vargeletis: Thomas Vargeletis is the founder and CEO of TV photography. It's a highly profitable, Massachusetts-based real estate, photography, and videography company. Ever since building the six-figure photography business, Tom has developed a passion for teaching others the things that he's learned from years of experience training and trial and error. He has his own called The Full Time Real Estate Photographer Podcast, and his book is the same name.
In this episode, Luci and Thomas discuss:
- Things you need to know to get started as a real estate photographer.
- Lighting, camera settings, and fundamentals of real estate photography.
- Creating a business from your real estate photography.
Key Takeaways:
- Real Estate photography is a high-volume field with a low barrier of entry, making it accessible to those getting into the industry.
- Either you live in a house or you know somebody who does and you can practice the fundamentals and practice now.
- People who persevere through failures will succeed.
"Learning real estate photography is a great way to fund your passion projects because you can take income from your photography while you're learning and practicing. It's just a great genre of photography to get into." — Thomas Vargeletis
Connect with Thomas Vargeletis:
Website: LAERRealty.com
Book: Full Time Real Estate Photographer
Show: Full Time Real Estate Photographer
LinkedIn: Thomas Vargeletis
Connect with Luci Dumas:
Twitter: @lucidumas
Facebook: https://www.facebook.com/LuciDumasCoaching/
Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas
Instagram: @theprofitablephotographer_pod
Website: LuciDumas.com
Coaching: LuciDumasCoaching.com
You are in for a treat today for sure. Jeff Dachowski is Award winning Master craftsman photographer andJeff is a member of PPA’s Board of Directors, a PPA International Approved Juror, Certification Judge, and a Vatican Approved Photographer. Jeff is the President of the Society of XXV. We have a great discussion on how serving the industry has benefited his life and business.
In this episode, Luci and Jeff discuss:
- Taking the opportunity for learning wherever you can.
- Passing it forward whenever and however you can.
- Keeping in motion and picking your path.
Key Takeaways:
- When we serve, we get to have great conversations with those who are further along than us.
- If you want to be successful, talk to someone who is successful, and learn from them.
- It is easy to change direction when you are moving then when you are standing still. Pick a road and keep on moving with your clear vision in mind.
"The ability to walk up to someone and make sincere, genuine connections is such a big deal." — Jeff Dachowski
Connect with Jeff Dachowski:
Facebook: Dachowski Photography
Website: DachowskiPhotography.com & TheJAM.biz
Email: Jeff@DachowskiPhotography.com
YouTube: Dachowski Photography
Instagram: @dachowski_photography
Pinterest: Jeff Dachowski
Connect with Luci Dumas:
Twitter: @lucidumas
Facebook: https://www.facebook.com/LuciDumasCoaching/
Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas
Instagram: @theprofitablephotographer_pod
Website: LuciDumas.com
Coaching: LuciDumasCoaching.com
In this episode, Luci and Jeff discuss:
- Creating a $1M studio and success in photography.
- Building your brand and building your image.
- Embracing what makes you different and what you love to create a successful career.
Key Takeaways:
- It’s hard to get a premium price for your work if you’re not an identity, you don’t have a brand, and you don’t have something that is specific to you.
- A lot of the answers you are looking for are already within. You are unique among everyone that has lived on the planet.
- There’s a lot to be said about emulation when you are learning the craft, but once you’ve learned the basics, the genius comes out when you take the imaginative ideas and put them into practice.
"You build the brand, and then you create enough synergy where people know your name. That's a huge thing - where people not only know your brand, but they know your name. That’s the big thing." — Jeff Lubin
Connect with Jeff Lubin:
Facebook: Jeff Lubin’s Portrait and Business Tip of the Day & The Jeff Lubin Portrait Studio
Website: JeffLubin.com & PortraitPassion.com
Connect with Luci Dumas:
Twitter: @lucidumas
Facebook: https://www.facebook.com/LuciDumasCoaching/
Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas
Instagram: @theprofitablephotographer_pod
Website: LuciDumas.com
Coaching: LuciDumasCoaching.com
What a treat! My good friend and I have a rich discussion about lighting, the importance of quality for the profitable photographer and much more. He has photographed or taught photographic technical skills over 700 times in more than 20 countries and world capitals as well as in all fifty US states. In his more than 38 years in photography, he has photographed some of the most recognized faces including three US presidents, world leaders at the United Nations, fashion models, celebrities, NASA astronauts, and he has so much wisdom to share.
In this episode, Luci and Tony discuss:
- Tony’s career journey from never owning a camera to now photographing prominent leaders and celebrities.
- Tips and takeaways on light in photography.
- The importance of having a light meter, even with all of the new technologies that we have today.
Key Takeaways:
- Keep your notes clean and keep the trust of your clients. You may earn a couple bucks by selling the photos, but you won’t keep the trust of those you photograph.
- Understanding how the size of your light source factors into each and every shoot you do is key.
- People are always watching, make sure you look and act professional in all aspects during the entire photography session.
"The size of a light source is directly relative to its distance from the sun." — Tony Corbell
Connect with Tony Corbell:
Twitter: @TonyCorbell
Facebook: Corbell Photographic Workshops
Website: TonyCorbell.com
Email: Tony@TonyCorbell.com
Instagram: @corbellworkshops
Connect with Luci Dumas:
Twitter: @lucidumas
Facebook: https://www.facebook.com/LuciDumasCoaching/
Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas
Instagram: @theprofitablephotographer_pod
Website: LuciDumas.com
Coaching: LuciDumasCoaching.com
Meredith Ryncarz is a former college art professor turned photographer and creative business coach. She moves to new cities about every 4 years and we discuss her strategies for "hitting the ground running" with a photography business.
In this episode, Luci and Meredith discuss:
- Pricing and marketing for your photography business in a military community environment.
- The benefits of being part of the photographic community wherever you go.
- Managing fear through business moves and professional growth.
Key Takeaways:
- You have money to pay for what you value – the same goes for your clients.
- Having a network around you is indispensable.
- Monitor your mental health and mindset along the way – you cannot take care of your clients if you do not take care of yourself.
"You can charge what you're worth. You don't necessarily have to market to the military community - you can market to the city, or in the town over, or the county over and be an amazingly profitable photographer. But you have to do the work." — Meredith Ryncarz
Connect with Meredith Ryncarz:
Twitter: @MeredithRyncarz & @TheRestartSpec1
Facebook: Meredith Ryncarz Photography
Website: MeredithRyncarz.com & TheRestartSpecialist.com
YouTube: Meredith Ryncarz & The Restart Specialist
Instagram: @meredithryncarz & @the_restart_specialist
Pinterest: Meredith Ryncarz Photography | Savannah Wedding Photographer
Connect with Luci Dumas:
Twitter: @lucidumas
Facebook: https://www.facebook.com/LuciDumasCoaching/
Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas
Website: LuciDumas.com
Coaching: LuciDumasCoaching.com
In my next life want to be today’s guest! He is an adventure sports and event photographer in new Zealand and shares great stories.
In this episode, Luci and Mead discuss:
- Having a purpose and personality behind every photograph taken.
- Tips for finding and maintaining clients in your photography business.
- Standing out from everyone with a camera.
Key Takeaways:
- When you know who you are, you can put yourself in situations where you are a natural.
- As a professional, when things go pear shaped, you find a solution and look for other opportunities and options.
- Passion, dedication, and focus are the key to success. If you haven’t discovered these elements in your photography, look for them.
"If you’re out there shooting something because you think it’s going to make you money, you’re never going to stand out." — Mead Norton
Connect with Mead Norton:
Facebook: Mead Norton Photography
Website: MeadNorton.com
YouTube: Mead Norton Photography
LinkedIn: Mead Norton
Instagram: @meadnortonphotography
15% Discount off Coaching/Review Services by mentioning The Profitable Photographer
Book Recommendation: On the Road by Jack Kerouac & Desert Solitaire: A Season in the Wilderness by Edward Abbey
Connect with Luci Dumas:
Twitter: @lucidumas
Facebook: https://www.facebook.com/LuciDumasCoaching/
Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas
Website: LuciDumas.com
Coaching: LuciDumasCoaching.com
Rachel Brenke is the head attorney behind TheLawTog®, a resource for photographers that need help with contracts and legal challenges that might come up. We have a rich discussion on the business of photography and so much more.
In this episode, Luci and Rachel discuss:
- The top legal concerns that all photopreneurs need to address now.
- Protecting yourself and your business from the beginning.
- Contracts, trademarks, copyright, and marketing legalities.
Key Takeaways:
- Don’t ignore potential problems. It costs more resources to clean up a problem than to prevent it at the beginning (such as with a contract).
- Talk to a CPA and a Lawyer to find out what structure of business is right for you.
- Contracts are not a barrier between you and your client – they are a form of customer service and professionalism. They are a way to build up buyers’ confidence and fill your bucket of professionalism.
"Contracts are the foundation of everything in your photography business. It’s going to protect, it’s going to communicate, it’s going to allow you to offer customer service." — Rachel Brenke
Connect with Rachel Brenke:
Facebook: TheLawTog® - the legal resource for photographers
Website: TheLawTog.com & RachelBrenke.com
Show: The Business Bites Podcast®
Discount Code off of any forms or classes from TheLawTog.com: profit_tog-10
Book Reference: Influence: The Psychology of Persuasion by Richard B. Cialdini Ph.D.
Connect with Luci Dumas:
Twitter: @lucidumas
Facebook: https://www.facebook.com/LuciDumasCoaching/
Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas
Website: LuciDumas.com
Coaching: LuciDumasCoaching.com
In this episode, Luci and Marnie discuss:
- Having a successful home studio.
- Practical ways to make a small space work for your business.
- Presenting a professional front in all aspects of your business.
Key Takeaways:
- Home studio spaces are still professional spaces, even if it’s in the middle of your home.
- Set apart your business by language – “pics” and “portraits” give off a different vibe to the clients.
- Have your finances in order before setting up an out of home studio.
"It is all about how you approach your studio space and how you make that work." — Marnie Clagett
Connect with Marnie Clagett:
Facebook: Clagett Photography
Website: ClagettPhotography.com
Instagram: @clagettphotography
Email: Info@ClagettPhotography.com
Connect with Luci Dumas:
Twitter: @lucidumas
Facebook: https://www.facebook.com/LuciDumasCoaching/
Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas
Website: LuciDumas.com
Coaching: LuciDumasCoaching.com
In this episode, Luci and David discuss:
- The rigors of volume photography, and more specifically, sports team photography.
- Tips and tricks for networking and growing your contacts.
- The items people need to think about before trying volume photography.
Key Takeaways:
- Utilize social media to find the groups, teams, and people that you want to work with.
- Don’t give up! A “no” is not necessarily forever. Stay top of mind, be present, and somewhere along the way, someone will say “yes.”
- Be organized on the day – not only with crowd control and your equipment but with keeping track of who is being photographed.
"In volume photography, time is money. You have to get it all right in the camera, on photo day…It’s all about not touching every individual photo multiple times." — David Grupa
Connect with David Grupa:
Email: David@GrupaPortrait.com
Facebook: David Grupa Sports
Website: DavidGrupaSports.com
Instagram: @davidgrupa
Sports Check List: SportsChecklist.DavidGrupaSports.com
PPA Reference: PPA.com
Connect with Luci Dumas:
Twitter: @lucidumas
Facebook: https://www.facebook.com/LuciDumasCoaching/
Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas
Website: LuciDumas.com
Coaching: LuciDumasCoaching.com
Jeff and Lori Poole own Indigo Silver Studio in Wilmington NC, offering boutique boudoir portraiture and wedding photography. They also own and operate The Shoot Space, their educational outreach for photographers.
In this episode, Luci, Jeff, and Lori discuss:
- How to sell wedding albums and a system to create a story with your client.
- How they balance their relationship and their business.
- How to utilize lead magnets in your marketing to keep yourself top of mind.
Key Takeaways:
- Designing the album that tells the story together with the client gives them a sense of ownership of the album.
- Creating a sense of urgency gives the client a reason to make a decision in a timely manner, serving both your business and your clients better.
- Be creative – you don’t have to use the business model that somebody else is just because it is being used. There are many ways to accomplish the same thing.
"Instead of focusing on individual images, we're focusing on stories, so rather than picking images, we're picking stories and working backward." — Lori Poole
Connect with Jeff & Luci Poole:
Twitter: @indigosilver
Facebook: The Shoot Space & indigosilver studio
Website: TheShootSpace.com & indigosilverstudio.com
Instagram: @theshootspace & @indigosilver
Pinterest: indigosilver photography studio
Use Promo Code: Luci at checkout and you will get 20% off the Wedding Albums Complete Workflow System at TheShootSpace.com/Shop
Connect with Luci Dumas:
Twitter: @lucidumas
Facebook: https://www.facebook.com/LuciDumasCoaching/
Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas
Website: LuciDumas.com
Coaching: LuciDumasCoaching.com
In this episode, Luci discusses:
- What branding and identity mean, and misconceptions people have about the terms.
- The power in knowing who you are, radiating who you are, and being able to express it.
- How to discover your own brand and what makes up a brand.
Key Takeaways:
- A great brand doesn’t start with your ideal client and who they are attracted to – it starts with you.
- Even if you are working in the same target market as someone else, you will attract different clients based on your brand and style than someone else might.
- How you present your self and the words you say are part of your brand and communicate a lot about who you are.
"Personal brands are unearthed, they’re not created. Branding is a creative, active, introspective process that’s an ongoing and organic exploration." — Luci Dumas
References:
Harold and Maude – 1971, directed by Hal Ashby
The Brand Called You by Peter Montoya
Connect with Luci Dumas:
Twitter: @lucidumas
Facebook: https://www.facebook.com/LuciDumasCoaching/
Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas
Website: LuciDumas.com
Coaching: LuciDumasCoaching.com
Anne Ruthmann, creative entreprenuer and author of “Pricing Workbook for Creatives” helps people figure out how to package their talents so it can lead to a profitable business.
In this episode, Luci and Anne discuss:
- The evolution of Anne’s career and how it has evolved as she moved around the country and in different demographics.
- Unique challenges faced by creatives in sales and marketing.
- Marketing and selling your work in different spaces.
Key Takeaways:
- Find out what you need to live, what you need to support your creation, and what you need to support your business, that is how you will find your pricing with confidence.
- Be confident in your pricing – there is power in knowing what you and your work are worth.
- Reclaim your space and your value – don’t allow the market or the customer determine what you are worth.
"I do see selling as an emotive experience, and as an emotionally connecting experience. But I think that creating the structure of a price to be applied to a work, to be applied to a print, to be applied to a service, or to be applied to an offering, is a different act – it’s one that happens behind the scenes. It isn’t one that happens in front of clients, it’s one that happens before the client walks in the door. I find that, when that structure has been built before the client walks in the door, then people can be confident and really focus on what the client loves." — Anne Ruthman
Connect with Anne Ruthman:
Twitter: @AnneRuthmann
Facebook: Anne Ruthmann Photography
Website: AnneRuthmann.blogspot.com
Email: Info@AnneRuthmann.com
Book: Pricing Workbook for Creatives
TedxTalk: What Would You Attempt If You Knew You Could Not Fail?
Pinterest: Anne Ruthmann
Instagram: @anneruthmann
Connect with Luci Dumas:
Twitter: @lucidumas
Facebook: https://www.facebook.com/LuciDumasCoaching/
Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas
My guest has photographed many prominent musicians, politician and more and featured in dozens of publication. In this episode, Luci and Bry Cox discuss:
- How Bry’s magazine style approach to photographing everyday people distinguishes his brand from the competition.
- His work shooting with celebrities and how he uses it to promote his business.
- The value of creating a high end experience for his customers.
Key Takeaways:
- Get the sellable shots done quickly then make time for a more creative approach.
- Help nervous clients relax by telling them a little anecdote about yourself.
- You can’t focus on the people in front of your lens if you’re wrapped up in the technical stuff.
"In the end, I think it's just really caring and loving people and caring about who every single individual is." — Bry Cox
Connect with Bry Cox:
Website: https://brycoxworkshops.com
Email: web@brycox.com
Connect with Luci Dumas:
Twitter: @lucidumas
Facebook: https://www.facebook.com/LuciDumasCoaching/
Website: www.lucidumascoaching.com
Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas
Renaissance Man, Dennis Jones, is an artist, speaker, photographer, musician, author, and professional traveler. Our rich conversation delves into how to live the authentic life.
In this episode, Luci and Dennis discuss:
- How Dennis found success after the recession and gained valuable experience towards his goals
- Tips for becoming a great architectural photographer
- Travel photography as a business
Key Takeaways:
- Keep your self open to whatever might unfold for you
- It is all about light- enhance the lighting that is already there
- Move in a direction towards your passion; reinvention takes action
"What makes a good photographer is that we are able to see patterns, and to find meaning in patterns that most people just don’t see." — Dennis Jones
Connect with Dennis Jones:
Instagram: dreamcatcherimaging
Facebook: dennis.jones
Website: dreamcatcherimaging.com
Book: Land-Turks-Journeying-through-Hospitality
YouTube: DennisJones
Connect with Luci Dumas:
Twitter: @lucidumas
Facebook: https://www.facebook.com/LuciDumasCoaching/
Website: www.lucidumascoaching.com
Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas
Are you like me? Are there a million great ideas to help you grow your business, and simple tasks on your "To Do" list that you struggle with completing or even starting?
This is called "Resistance", everyone experiences it and it can be conquered day by day.
In this episode, Luci discusses:
- How personal resistance to daily tasks is the enemy of success.
- What resistance looks like in its many iterations.
- The value in working with a coach to move through fear and resistance.
Key Takeaways:
- Personal resistance is a natural part of being a professional artist.
- Diligently working through a list of defined tasks can set you free.
- Delegate or hire out time sucking tasks that don’t generate the most money.
“Creative work is not a selfish act or a bid for attention on the part of the actor. It's a gift to the world and every being in it. Don't cheat us of your contribution. Give us what you've got.” Steven Pressfield
References:
The War of Art - Steven Pressfield
Ted Talk “How to Stop Screwing Yourself Over” - Mel Robbins
Connect with Luci Dumas:
Twitter: @lucidumas
Facebook: https://www.facebook.com/LuciDumasCoaching/
Website: www.lucidumascoaching.com
Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas
Welcome to a very special episode of The Profitable Photographer. My guest Arthur Levi Rainville is one of my favorite, most heart centered humans ever and I know you are going to be so touched inspired by what he has to share.
H has been creating stunning photographs, wrapped in intrigue, atmosphere and romanticism, for over 50 years. With his life’s work being displayed in museums on three continents; he has been touted as, “the Poet Lauréate of Photography, one of the most sensitive, artists of our time.”
In this episode, Luci and Arthur discuss:
- Definition of what a portrait should be
- What it takes to be a professional photography
- Inspiring creativity
Key Takeaways:
- A photographer records, but a portraitist reveals
- You need a visual, marketable, professional style that sets you apart
- It is ok to imitate the greats, but also think outside the box- try something new for you to offer and make your own style
"Time is the best creative tool you will ever have." — Arthur Rainville
Connect with Arthur Rainville:
Email: rainphoto@aol.com
Connect with Luci Dumas:
Twitter: @lucidumas
Facebook: https://www.facebook.com/LuciDumasCoaching/
Website: www.lucidumascoaching.com
Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas
I am excited to introduce the amazing (honestly…ask anyone who knows her) Erin Bonilla. She is wife of a military officer, the mother of 4 young children, and a PPA Certified Professional Photographer. Her business photographing pets has grossed over half a million since specializing less than three years.
In this episode, Luci and Erin discuss:
- Using art shows and a drawing to grow your business
- How to make your booth inviting
- Finding the courage to take risks
Key Takeaways:
- The more art you expose yourself to, the more your creativity grows
- Being consistent in your booth design is key- they should know your design anywhere
- Persistence is the key to success
"What I do when I feel like I don’t want to keep going is I just show up. That’s it. I just keep showing up." — Erin Bonilla
Connect with Erin Bonilla:
Facebook: EBonillaPhoto
Website: bonillapetstudio.com
Pinterest: bonillapetphotography
Instagram: bonillapetstudio
Phone: (757) 912-5862
Connect with Luci Dumas:
Twitter: @lucidumas
Facebook:https://www.facebook.com/LuciDumasCoaching/
Website: www.lucidumascoaching.com
Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas
Jennifer Yan is a marketing queen. Using creative problem solving and strategic marketing she helps business owners use media and influencers to rank higher in search engines and reach billions of potential leads worldwide.
In this episode, Luci and Jennifer Yan discuss:
- Choosing the right marketing for your business
- Finding clients with SEO
- Networking
Key Takeaways:
- To truly get to your ideal client you need to get specific about that client
- When dealing with disagreements with clients, try to be genuinely apologetic and empathetic
- Friendship marketing can create long term relationships and share clients
"When you have a whole network of people supporting you, you are not the only one marketing and selling your business." — Jennifer Yan
GIFT....Jennifer is offering you a free 30 minute SEO audit of their website. Book directly at: https://calendly.com/jen-90
Connect with Jennifer Yan:
Twitter: seo_symbiosis
Facebook: seosymbiosis1
Website: seosymbiosis.com
LinkedIn: seo-symbiosis
Connect with Luci Dumas:
Twitter: @lucidumas
Facebook: https://www.facebook.com/LuciDumasCoaching/
Website: www.lucidumascoaching.com
Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas
Kimberly Bucchiari and Bud Thorpe are full time dog and pet photographers based in Manchester, New Hampshire, USA. They create carefully crafted wall art for their clients while providing them a carefully orchestrated customer experience.
Bud is a master of studio lighting also present The Master Lighting Course, an online studio lighting program and community for photographers of all levels.
This conversation includes details on creating that luxury experience and also, the importance of being a darn good photographer.
In this episode, Luci, Kimberly and Bud discuss:
- The high-end customer experience
- Lighting tips
- The importance of excellence in photography
Key Takeaways:
- Mentorships are a valuable aspect of continuing education
- Carefully craft the whole experience from beginning to end
- Creating an imagine you love will translate to your client
"Confidence comes from competence." — Bud Thorpe
Connect with Kimberly and Bud:
Facebook: KimberlySarahPhotography/
Website: kimberlysarahphotography.com/
themasterlightingcourse.com/
Email: kim@kimberlysarahphotography.com
info@themasterlightingcourse.com
Connect with Luci Dumas:
Twitter: @lucidumas
Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers
Website: www.lucidumascoaching.com
Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas
Thom Singer is obsessed with getting people to take actions that lead to success. He loves to say "Potential Does NOT Equal Performance". We have a great conversation about marketing and so much more.
In this episode, Luci and Thom discuss:
- Network with the people that should be hiring you
- Building your personal brand
- Giving back
Key Takeaways:
- Word of mouth is the most common tool people still use to find a reference, be proactive
- Personality is a big part of keeping clients coming
- Lead by example, refer other’s
"All opportunities in life come from people." — Thom Singer
Connect with Thom Singer:
2018 TEDx Talk https://youtu.be/8sIL_4zOzG8
Twitter: thomsinger?lang=en
Facebook: ThomSingerSpeaker/
Website: thomsinger.com/
Email: thom@thomsinger.com
Books: thomsinger.com/books/
Show: cool-things-entrepreneurs-do
Blog: http://thomsinger.blogspot.com/
Connect with Luci Dumas:
Twitter: @lucidumas
Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers
Website: www.lucidumascoaching.com
Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas
Attila Adam is an award winning independent filmmaker and photographer based in Los Angeles. While working in the commercial film production space for over a decade, he turned his passion of photography into a full time business.
I enjoyed our deep dive into the world of commercial photography because I know about portrait and wedding photography from experience, and love to learn new things. I hope you get lots of great ideas as well
In this episode, Luci and Attila Adam discuss:
- Photography on a movie set
- The value of personal projects
- 4 Tips on growing your business
Key Takeaways:
- It is a beautiful experience working with artists in different fields
- Keeping adding to your resume all the time
- Expose yourself to more art
“You want to become visible." — Attila Adam
Connect with Attila Adam:
Twitter: attilaadam_
Facebook: aadamphoto/
Website: aadamphoto.com/contact
Email: attilaadamphoto@gmail.com
Phone: 818) 378-7775
Connect with Luci Dumas:
Twitter: @lucidumas
Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers
Website: www.lucidumascoaching.com
Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas
Your are doing so many things right, right? So why aren't you getting the results you want selling your photographs every time?
In this episode, Luci discusses:
- The many ways to sabotage your business and your sales
- How “Wooing” the client creates a positive outcome
- Learning responses to objections
Key Takeaways:
- The first impression is a lasting impression, reserve it for when you are with the client
- Create an ideal environment for clients to view their photographs, set the stage
- Stay focused on positively serving the client, not the money
"A great sale happens step by step, over time." — Luci Dumas
Connect with Luci Dumas:
Twitter: @lucidumas
Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers
Website: www.lucidumascoaching.com
Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas
Christina Peters is a highly sought after food photographer, educator, and
created the first food photography membership site called The Food Photography Club. Her work is beyond amazing.
In this episode, Luci and Christina discuss:* How to find your focus * The art and craft of food photography * Postcard marketing
Key Takeaways:* Working for other photographers teaches you both what to focus on and what not to do * Play around with different types of food and what techniques you like * Pay attention to what works, who responds to which postcard
"Prospecting takes the most time out of all of the marketing, but pays off." — Christina Peter Connect with Christina Peters:Facebook: TheFoodPhotographyClub/ Website: https://foodphotographyblog.com/https://www.foodphotographyclub.com/ Email: cp@foodphotographyclub.comSPECIAL OFFER-$7 introductory membership for 2 weeks at www.Foodphotographyclub.com/PPL Connect with Luci Dumas:Twitter: @lucidumas Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers Website: www.lucidumascoaching.com Email: luci@lucidumas.com LinkedIn: linkedin.com/in/luci-dumas --
Master Photographer Bruce Hudson is an author of The Relationographer about the power of building a fantastic ongoing relationships to maintain a fully booked schedule. He and his son Josh have run highly successful studio in the Seattle area, in business for over 30 years
In this episode, Luci, Bruce and Josh discuss:
- Events to preserve a client long term
- Creating a newsletter and getting it to customers
- Lead Magnets
Key Takeaways:
- It is more cost effective to maintain a relationship with a client than to go seeking new ones all the time
- People will pay for convenience
- Build your database to be able to pull from at a later date
"The more steps you can make people go through, the better the lead in end." — Josh Hudson
Connect with Bruce and Josh Hudson:
Website: hudsonsuccess.com
Email: josh@hudsonportraits.com
Book: The Relationographer: The Art of Relationship Marketing
Phone: 206-687-7283
Connect with Luci Dumas:
Twitter: @lucidumas
Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers
Website: www.lucidumascoaching.com
Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas
Nicole is a successful pet photographer and teacher on how to be highly profitable doing what you love. In this episode, she shares her passion and skill photographing and selling gorgeous portraits of pets and their people.
In this episode, Luci and Nicole Begley discuss:
· Opportunities for Photographers and Specializing
· Pricing with the end in mind
· 7 Tips for photographing animals and marketing tips
Key Takeaways:
· Do what you love, and you will have all the patience you need
· Learn the natural history of the animal and their owner
· Camera settings to capture that priceless photo, take your time
"Everything you want might just be on the other side of that hard decision." — Nicole Begley
Connect with Nicole Begley:
Twitter: @NicoleBegley
Facebook: nicolebegleypets/
Website: nicolebegleyphotography.com/
Coaching: hairofthedogblog.com/
Email: nicole@nicolebegley.com
Book: Pet and Equine Photography for Everyone: Secrets from a Pro
YouTube: Hair of the Dog
Connect with Luci Dumas:
Twitter: @lucidumas
Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers
Website: www.lucidumascoaching.com
Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas
In the digital age, some people feel that providing full service for photography clients and specializing in portraits that become wall decor and family heirlooms has gone the way of the dinosaur. This episode goes deep into why people still are delighted to purchase beautifully printed photographs from professionals.
In this episode, Luci discusses:
- Taking a deeper look into her life of aspirations and her purpose
- Reasons being a full service studio is best for clients and photography businesses
Key Takeaways:
- Wall portraits capture an unmatchable memory that evoke emotions every day. A digital image is just the beginning.
- Selling portraits in person allows rapport building
- Wall portraits have the strong emotional impact
"You get to hear the positive comments that come from your clients and the beauty of that you start to understand and feel more and more confident about your work" — Luci Dumas
Connect with Luci Dumas:
Twitter: @lucidumas
Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers
Website: www.lucidumascoaching.com
Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas
In this episode, Luci and Jeffrey discuss:
- Jeffrey's favorite affirmation
- First book idea was going to be about how to change the business mentality
- Using this method of "What's going right journal" to acknowledge cognitive bias and write down what is going right in life
Key Takeaways:
- What we think we need is acknowledged need and what we truly need is deeper need.
- By writing down what is going right in life, you will be able to see more positive things in life
- Finding the balance between effort and surrender and letting go and trusting the process
"How do we live our lives with effort and surrender" — Jeffrey Shaw
Connect with Luci Dumas:
Twitter: @lucidumas
Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers
Website: www.lucidumascoaching.com
Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas
Jeffrey is host of Creative Warriors podcast, a TEDx speaker, brand consultant, keynote speaker and author of LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible. Also Jeffrey has been one of the most sought-after, luxury portrait photographers in the U.S. for over 30 years.
This episode has been split into two because there was so much richness and the recording lasted over an hour. In this part, we talk about how he built his photography business from struggling to reaching true wealth. His message about letting our creative side have room ie “chasing squirrels” so that our true selves can be expressed is also covered. Stay tuned for part two next Tues.
In this episode, Luci and Jeffrey discuss:
- How he reformed his entire portrait photography to fit the right demographic
- Understanding his client's lingo and world view to better cater them
- In business, it is not about proving your value but finding people who value what you do
- How “Chasing Squirrels” helps us create more creative solutions
Key Takeaways:
- Jeffrey realized that investment was not the way to market his portrait photography
- Find the people that value your work and match your values. For Jeffrey it was people who were family centric
- Judgments and assumptions never serve
" No matter where you are today, you can create any business you want and serve the people that you are meant to serve that value what you do if you take the time to learn their Lingo" — Jeffrey Shaw
Connect with Jeffrey Shaw:
https://www.jeffreyshaw.com/
Connect with Luci Dumas:
Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers
Website: www.lucidumascoaching.com
Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas
This week's guest is Abbey Chamberlain. She has been a highly profitable full time photographer for 40 years, is a teacher on creativity and business success. Semi retirement gives her the luxury of growing as a fine art photographer where work for sale in several galleries
Our conversation goes deep into how Abbey "loved", ie...stays in touch with her best clients, in ways that kept them coming back year after year, referring her consistently, and investing thousands in wall art every time.
In this episode, Luci and Abbey discuss:
- Importance of keeping a robust contact list and continuing the relationship with clients
- What clients received when they purchased $12K with Abbey's wedding photography
- How Abbey kept in close contact with her clients
Key Takeaways:
- So many professional photographers undervalue their talents in photography
- It is crucial that business owners collect all the information possible from clients so there is always an event to offer their services to
- Having a more friendly relationship to clients versus a purely business relationship
"Photography seemed just a natural extension of who I am and it was something I did and love and I still love." — Abbey Chamberlain
Connect with Abbey Chamberlain:
www.abbeychamberlain.com
Email: info@abbeychamberlain.com
Connect with Luci Dumas:
Twitter: @lucidumas
Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers
Website: www.lucidumascoaching.com
Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas
Show Notes: Jacquelynn Nguyen
Dirk Witt is the lab rep for Midsouth Color Lab, a professional photographic service that caters to the photographer that requires excellence both in the printing and service. A photographer himself since 1992, he joined Midsouth in 2008 and has become a good friend and part of Luci's success team. Having a great relationship/ with a lab/becoming part of their "family" is an essential element in growing and maintaining a highly profitable business and this episode covers lots of basics as to why and how to get the best from them
In this episode, Luci and Dirk discuss:
- The benefits of having a relationship with a photo lab
- How to work with a great lab and grow your business
- Color and composition when printing photos and how to adjust it to one's own desire
Key Takeaways:
- Wall portraits are the most profitable items
- Stick to what is known to be most trustworthy in times where technology is changing and transitioning
- Get familiar with a single lab that you know will provide you the best quality service, being partners and help each other to achieve the desired goal
"Partners, we like to be partners. We want to help each other and help them lift their photography to the best it can be" — Dirk Witt
Connect with Dirk Witt:
Facebook: https://www.facebook.com/MidSouthColorLabs
Website: https://www.midsouthcolor.com/
Email: info@midsouthcolor.com
LinkedIn: https://www.linkedin.com/in/dirk-witt-1529a07
Connect with Luci Dumas:
Twitter: @lucidumas
Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers
Website: www.lucidumascoaching.com
Email: luci@lucidumas.com
Show: To Be Added
LinkedIn: linkedin.com/in/luci-dumas
This week's fantastic guest is award winning Master Craftsman Jeannie Hobbs. Jeannie has been creating images since she held her first camera at the age of five. Working in the family studio since 1988, she is the studio's main photographer. Jeannie often speaks to other photography groups, does private mentoring and promotes the ideals of the photographic industry with her service to the industry.
In this episode, Luci and Jeannie discuss:
- Capturing the emotions of vulnerable moments through her photos
- The new photography trends and Jeannie's take on them
- The components of a classic photo that will be timeless
Key Takeaways:
- Capturing timeless photos being her niche versus succumbing to trends
- If a customer has a set aesthetic, she will adapt to it but she will notify them about it being a trend
- Going to a professional photo session creates a memory and experience that will otherwise be absent when going to someone who is not a professional
"I think that classic portrait just means well posed, clients are well connected, they clearly act as a family unit and they are not too far away from each other you can see some family dynamics and all of that, I think it is just relatively traditional, and classic and timeless and will always be fantastic on their wall." — Jeannie Hobbs
Connect with Jeannie Hobbs:
Website: hobbsstudio.net
Email: info@hobbsstudio.net
Connect with Luci Dumas:
Twitter: @lucidumas
Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers
Website: www.lucidumascoaching.com
Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas
In this episode, Luci discusses:
- How to sell a luxury product
- Branding, marketing, and positioning a product
- Why she happily purchased a seven dollar donut
Key Takeaways:
- There will always be buyers who want to pay for the entire experience and service so make it an occasion when they purchase the product
- Create an entirely new experience with packaging, service, style, and innovative customizations that attract customers
- The seven dollar donut was successful because the company was able to create a niche
- Branding in a niche and how it works.
"Discover who your ideal client is and market to them." — Luci Dumas
Connect with Luci Dumas:
Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers
Website: and free eBook at www.lucidumascoaching.com
Email: luci@lucidumas.com
Show: The Profitable Photographer
LinkedIn: linkedin.com/in/luci-dumas
Andrew Hellmich has been a successful wedding and portrait photographer for over 20 years. He also has an amazing and popular podcast called Photobizx. Luci has been on his show a few times and he asks surprising questions that get his guests to share motivating and practical tips to help you grow your own business.
Today he and Luci discuss how to find and qualify new clients through Facebook advertising, how to find your perfect client, and how to not waste time or giveaway your services to people who won't become clients.
In this episode, Luci and Andrew discuss:
- Learning from what other successful photographers have done, not just in their shooting style, but also their business acumen
- You have to create an experience for your clients, it's not just about your photos
- Find your perfect client and offer them something of value to start to create a relationship
- Be transparent and don't be afraid to scare people off, you don't want every client
- If you hope to make a living with photography, you have to focus on the business, not just the art
- If you are offering a giveaway, make sure you are pre-qualifying them before offering your services
- With a Facebook ad- The headline and the photo are both equally important, they both need to stop your potential client from scrolling past
- Facebook Pixels are an amazing way to track and target potential clients
"Success in business as a photographer is more about the business of marketing than the photography, or being the photographer that stands out among the crowd in regards to having their own style." — Andrew Hellmich
Special Gift! To get Andrew's Facebook ad cheat sheet click the link here: photobizxcom/cheatsheet
Connect with Andrew:
Twitter: @andrewhellmich
Facebook: https://www.facebook.com/photobizx
Website: https://photobizx.com/
Email: andrew@photobizx.com
Instagram: @andrew_hellmich
YouTube: https://www.youtube.com/user/YourWeddingMadeEasy
Connect with Luci Dumas:
Twitter: @lucidumas
Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers
Website: www.lucidumascoaching.com
Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas
Managing and protecting your precious your files, using your time wisely when editing, and staying organized is an important part of being profitable as a photographer. If your photographs disappear or become corrupted, there is potential for huge financial losses. Andrew is an expert in this area and has taught thousands of photographers is system for staying safe and streamline at the same time.
In this episode, Luci and Andrew discuss:
- Should photographers use a RAID storage system and what are some alternatives?
- UPS (Uninterruptible Power Supply) Units (Battery Backups). Why you might want to install one or more in your home or studio, and when you don't really need them.
- What to do to protect your computers and data drives during electrical storms.
- Docks and hubs, and an important thing to consider when using them.
- Why Apple's Time Machine can be a lifesaver for your data. Windows has a similar option that comes with Windows 10 and some earlier Windows OS versions called File History, and a popular 3rd party application called "Genie Timeline" can also be used.
- A simple system for "syncing" your data from one location to another. Andrew recommends Get Backup Pro (belightsoft.com/products/getbackup).
- Online backup systems and specific things to consider when choosing one. Andrew recommends BackBlaze.com and Crashplan.com.
- How to manage your smartphone photos and videos.
- Tips for optimizing your computer's performance and reducing the chances of losing data.
- What to do if your external drive does not mount.
- Media card management: Should you delete photos on your camera?
- A simple backup strategy to help avoid losing the photos and videos on your media cards.
- A printing tip to speed up your output without sacrificing quality.
"Success in my mind is being able to do what you would like to do, with whom you would like to do it, when you'd like to do it, and also be a good citizen while you do it." — Andrew Darlow
Connect with Andrew Darlow:
SPECIAL GIFTS for Luci's listeners: workflowschool.com/profit
Website: www.andrewdarlow.com
Facebook (personal page): facebook.com/adarlow
Facebook (business page): facebook.com/andrewdarlow
Instagram: instagram.com/andrewdarlow
Twitter: @AndrewDarlow
Connect with Luci Dumas:
Twitter: @lucidumas
Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers
Website: www.lucidumascoaching.com
Email: luci@lucidumas.com
Show: http://www.theprofitablephotographerpodcast.com
LinkedIn: linkedin.com/in/luci-dumas
Jennie Edwards is a photographer and videographer who helps entrepreneurs create and share their message online to make a bigger impact in the world. She teaches how to show up confidently and vulnerably, in alignment with their branding and values.
Over the last 12 years, Jennie has run a successful business of empowering her clients to grow their audience, connect authentically, and gain greater clarity of their goals and vision through their video and photographs. She is offering a guided audio recording Design Your Optimal Day to get clarity on and manefest your goals and dreams at www.yourdynamicstory.com/optimalday.
In this episode, Luci and Jennie discuss:
- A networking strategy to create endless referrals for your photography business.
- Building relationships through self-talk and expanding your comfort zone.
- How selflessly serving others leads to joy and opportunities.
- At bridal shows, an open booth that allows potential clients to come into your domain is a subtle way of becoming a trusted advisor.
- There's a kind of force that’s grateful when you give to others that open channels for prosperity, profitability, and abundance.
- The abundance of love that you share with your family and friends, the contribution that you give back to your community, in turn, helps to create more change in the world like positivity and joy.
"Circle of Friends is a group of all different types of our favorite wedding vendors who gather monthly to share ideas, have a mastermind session and get to know one another on a deeper level so we can collaborate and ultimately work together more often ." - Jennie Edwards
Connect with Jennie Edwards:
Twitter: twitter.com/GuidedByImg
Facebook: facebook.com/GuidedByImaginationPhotography
Website: www.guidedbyimagination.com
Website: www.yourdynamicstory.com/
Gift: www.yourdynamicstory.com/optimalday
Phone: (619) 316-8425
Pinterest: pinterest.com/guidedbyimg
Instagram: instagram.com/magnificentmoderngoddess
LinkedIn: linkedin.com/in/jennieedwards
Connect with Luci Dumas:
Twitter: @lucidumas
Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers
Website: www.lucidumascoaching.com
Email: luci@lucidumas.com
Show: The Profitable Photographer
LinkedIn: linkedin.com/in/luci-dumas
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
Standing out in a very crowded field is something every photographer needs to do in order to become profitable. Jennifer George did this quickly by creating her own recognizable style, entering and winning local and national print competitions, speaking, and writing photography books. She also uses her passion and personal projects to inspire others and give back.
In this episode, Luci and Jennifer discuss:
- How personal projects will build your portfolio and photography business.
- Entering (and winning) competitions can be leveraged with high-end clients because people are attracted to award-winning professionals.
- In an oversaturated photography market, you can set yourself apart by learning all you can from art classes, social media workshops, and marketing seminars.
- Your work will be original and compelling when you find your true authentic self. Jennifer credits Luci as a significant influence on her style from the start.
- How high-end photographers are not stagnant and the benefits of honing in on a clientele that is going to grow your business.
Bio-Jennifer George has gained a national reputation for her intimate, stylistic portraits. Since 1999, Her soulful images, use of natural lighting and multi-cultural awareness have afforded her the ability to follow her dream. The awards she has earned in just a few short years highlight Jennifer’s skill and passion for photography. Jennifer was recipient of California Photographer of the Year, People’s Choice Award twice, the Grand Premiere Award for Wedding and Portrait Photographer’s International and many more.
In 2014, she began using her photography to tell the stories of abused woman and created the exhibit "Exposing Scars". This powerful project was exhibited for two months at the Women’s Museum of California and traveled to several venues including colleges.
She has written 3 “How To” books on photography, blogs on life lessons, and inspires others with her journey through life’s challenges and blessings.
Connect with Jennifer George:
Twitter: twitter.com/jengeorgephoto
Facebook: facebook.com/jenjenG
Non-Profit Website: www.artinspiringchange.org
Website: www.jennifergeorge.net
Book: The Art of Pregnancy Photography, Photographing the Child, The Digital Photographer's Guide to Natural-Light Family Portraits
LinkedIn: linkedin.com/in/jennifer-george-9431245
Connect with Luci Dumas:
Twitter: @lucidumas
Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers
Website: www.lucidumascoaching.com
Email: luci@lucidumas.com
Show: The Profitable Photographer
LinkedIn: linkedin.com/in/luci-dumas
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
In this episode, Luci and Jennifer discuss:
- How personal projects will build your portfolio and photography business.
- Entering (and winning) competitions can be leveraged with high-end clients because people are attracted to award-winning professionals.
- In an oversaturated photography market, you can set yourself apart by learning all you can from art classes, social media workshops, and marketing seminars.
- Your work will be original and compelling when you find your true authentic self. Jennifer credits Luci as a significant influence on her style from the start.
- How high-end photographers are not stagnant and the benefits of honing in on a clientele that is going to grow your business.
Bio-Jennifer George has gained a national reputation for her intimate, stylistic portraits. Since 1999, Her soulful images, use of natural lighting and multi-cultural awareness have afforded her the ability to follow her dream. The awards she has earned in just a few short years highlight Jennifer’s skill and passion for photography. Jennifer was recipient of California Photographer of the Year, People’s Choice Award twice, the Grand Premiere Award for Wedding and Portrait Photographer’s International and many more.
In 2014, she began using her photography to tell the stories of abused woman and created the exhibit "Exposing Scars". This powerful project was exhibited for two months at the Women’s Museum of California and traveled to several venues including colleges.
She has written 3 “How To” books on photography, blogs on life lessons, and inspires others with her journey through life’s challenges and blessings.
Connect with Jennifer George:
Twitter: twitter.com/jengeorgephoto
Facebook: facebook.com/jenjenG
Non-Profit Website: www.artinspiringchange.org
Website: www.jennifergeorge.net
Book: The Art of Pregnancy Photography, Photographing the Child, The Digital Photographer's Guide to Natural-Light Family Portraits
LinkedIn: linkedin.com/in/jennifer-george-9431245
Connect with Luci Dumas:
Twitter: @lucidumas
Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers
Website: www.lucidumascoaching.com
Email: luci@lucidumas.com
Show: The Profitable Photographer
LinkedIn: linkedin.com/in/luci-dumas
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
While building her photography business, Luci sold skin care and makeup through at home parties to supplement her income. The lessons she learned contributed greatly to the 37 years as a successful photography with $3000 to $10,000 orders and much more. In this episode, she covers the dozen things she learned from selling a luxury item to women.
In this episode, Luci will discuss:
- The correlations between selling make-up to women in their home and growing a luxury photography business.
- The importance of passion, enthusiasm and descriptive language while selling products to clients.
- Learn how to grow your photography business by using these twelve practical tips.
Key Takeaways:
- It is important to believe in what you are selling and doing your best to communicate that.
- Dress professionally; you want your client’s first impression of you that you are running a business, not a hobby.
- To grow your business, you need to engage with clients by following up on leads, placing a reminder call, and expressing gratitude.
"My job is to find the clients want what I am offering and can afford it, but I will never know if I prejudge them." – Luci Dumas
Connect with Luci Dumas:
Twitter: @lucidumas
Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers
Website: www.lucidumascoaching.com
Email: luci@lucidumas.com
Show: The Profitable Photographer
LinkedIn: linkedin.com/in/luci-dumas
What a treat to interview Skip Cohen and discuss his passion for the photography industry and how important it is to build relationships if we want a strong and sustained business. He is President/Founder of Marketing Essentials International, a marketing consulting firm specializing in projects dedicated to education, primarily in photography. He’s been actively involved in the photographic industry his entire career and previously served as President of Rangefinder/WPPI and earlier, President of Hasselblad USA. Prior to Hasselblad, he was with Polaroid for 17 ½ years.
He founded SkipCohenUniversity.com in January 2013. The site is a resource center for aspiring and working professional photographers.
He’s a writer, educator, and consultant and co-hosts “Mind Your Own Business” with Chamira Young. He’s a regular speaker and workshop instructor at several key conventions every year and has business and marketing modules with both Creative Live and Lynda.com.
He has co-authored six books on photography, The Art of Wedding Photography, The Art of the Digital Wedding, The Art of People Photography, Don Blair’s Guide to Posing and Lighting Body Parts, Wedding Photography from the Heart and GoingPro, released in 2011.
In this episode, Luci and Skip discuss:
- How business is going to be what you make it; it’s a self-fulfilling prophecy.
- To be profitable, you need to learn the business, learn to sell, market, and network.
- The two perspectives of getting noticed are within the industry and building your network, and the other is your community.
- There’s incredible depth within the industry, so go to every possible conference, convention, or workshop as possible.
- A great blog is about great content, and great content develops a community.
- Relationship building is about getting your name, images, and branding known.
- Build a strong reputation with clients, deliver on time, and keep your promises
"The photography industry has helped the world capture one memory after another and take an intangible moment and turn them into tangible photographs that they can hold and look at for a lifetime." - Skip Cohen
Connect with Skip Cohen:
Twitter: twitter.com/SkipCohen
Facebook: facebook.com/SkipCohenUniversity
Website: www.SkipCohenUniversity.com
LinkedIn: linkedin.com/in/skip-cohen-25b261
Connect with Luci Dumas:
Twitter: @lucidumas
Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers
Website: www.lucidumascoaching.com
Email: luci@lucidumas.com
Show: The Profitable Photographer
LinkedIn: linkedin.com/in/luci-dumas
In this episode, Luci and William discuss:
- Why SEO is important for entrepreneurs to increase visibility through online searches and the mistakes business owners make with keyword searches.
- The foundations of SEO and the importance of website content and external links with clients and organizations.
- The impact website power, social media, and networking have on SEO algorithms and how to avoid competing website content.
Key Takeaways:
- The two foundational components to SEO are onsite content and offsite content. Onsite content is what is on your website while offsite content is links from other sites to yours.
- You must have a very powerful website for search engines to find your content. Content on pages should use different keywords as searches are page specific, not site specific.
- SEO algorithms are updated by search engines, and it's essential to understand what the new algorithm analyses and how to modify your website content for maximum exposure.
"Profitable beyond money means to me that I have led a fulfilled life doing something with purpose, that I made a difference, even if it was only on one person." — William Bay
Connect with William Bay:
Facebook: facebook.com/williambay
Instagram: instagram.com/williambahiabay
Website: getnoticed.flauntsites.com
Twitter: @WilliamBay
*Use discount code “getnoticed20” for 20% off course at Get Noticed SEO Training Course
Connect with Luci Dumas:
Twitter: @lucidumas
Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers
Website: www.lucidumascoaching.com
Email: luci@lucidumas.com
Show: http://theprofitablephotographerpodcast.com
LinkedIn: linkedin.com/in/luci-dumas
In this episode, Luci and Stacey discuss:
- The importance of giving back to your community and building a strong reputation.
- Why sourcing the right talent and encouraging creativity and independent work, sustained a high-quality work product and employee loyalty.
- How offering video as part of your services will increase the level of your business and enter the growing market demand with entrepreneurs and online influencers.
Key Takeaways:
- Entrepreneurs need to be the face of their brand, and they’re hiring photographers for professional headshots and photographs in a natural state for use in social media, websites, online marketing, and blogs.
- “Proof” gives entrepreneurs and thought leaders the opportunity to perform on a live and virtual stage to talk about what they are passionate about and why they do what they do.
- It’s essential to build your photography business by finding a way to align your core values with some kind give back component to the community. It’s the best way to give back to your community in a way that’s also beneficial to you and your business.
"The more we can lift each other as we climb, the better we are, give in the spirit of generosity and your heart will be free to reach and build the life you want to live." — Stacey Lievens
Connect with Stacey Lievens:
Facebook: facebook.com/witnesstheproof
Website: www.witnesstheproof.com
LinkedIn: linkedin.com/company/witness-the-proof
Connect with Luci Dumas:
Twitter: @lucidumas
Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers
Website: www.lucidumascoaching.com
Email: luci@lucidumas.com
Show: www.InsightTrainingForPhotographers.com
LinkedIn: linkedin.com/in/luci-dumas
In this episode, Luci discusses:
- The top to-do-list items necessary for growing a professional photography business.
- The importance of hiring a coach experienced in photography and business, who will provide inspiration and guidance to avoid costly mistakes.
- The advantages of building a reputation through volunteering, assisting other photographers, and generosity.
Key Takeaways:
- A photography business requires money to invest in education, equipment, marketing, coaching, and travel.
- Finding your niche will make it easier to grow your business in that specific area, build your reputation, and know the market you're serving.
- Attend a week-long class with professional photographers who have had a successful journey to network, learn new skills, and be inspired.
"Never stop learning and don’t give up; success is inevitable if you’re willing to do what it takes and trust yourself." — Luci Dumas
Connect with Luci Dumas:
Twitter: @lucidumas
Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers
Website: www.lucidumascoaching.com
Email: luci@lucidumas.com
Show: www.InsightTrainingForPhotographers.com
LinkedIn: linkedin.com/in/luci-dumas
Your host for The Profitable Photographer is Luci Dumas, an award-winning photographer at local and national competitions including the People's Choice Award at the Del Mar Fair's International Competition. She served as President of PPSDC and WICP and has been a professional photographer for over 36 years. Early in her career, she was a high-end wedding photographer and has transitioned to a high dollar child and family portrait specialty. Luci's business coaching program empowers her students to grow their business, increase income, gain confidence, and knowledge as they share their experiences with the world. Join her weekly as shares her wisdom for building a successful photography career through her journey and interviews with industry experts.
"It takes nurturing and planning. It takes heart and commitment, education and imagination. It takes everything you have, your talents and your experience. It takes support and people to guide and believe in you. It takes grit and you can do it." — Luci Dumas
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.