The Profitable Stylist Podcast: Recent Episodes
Bernard Ory
Narrated by internationally recognized stylist Bernard Ory, The Profitable Stylist provides a road map for success including specific strategies for establishing a loyal clientele, offering profitable services and building a successful business. Bernard draws on his own personal experiences as an entrepreneur while offering strategies inspired by business legends such as Robert Kiyosaki, Dale Carnegie and John Lee Dumas. If you are looking for a way to transform your passion into a profitable business then join us on this journey that will be sure to catapult you to the next level of success.
Bernard uses a recent salon experience to highlight the importance of being flexible to reach the next level of success.
In this podcast, Bernard challenges his listeners to reject any obstacle, excuse or mindset that prevents them from moving towards their goals. In addition, he reminds them that success is achieved through the small steps that are taken daily over a long period of time.
In this podcast, Bernard talks about his continued excitement about teaching hair replacement and how is online Facebook support group has even helped him learn new things happening in the industry!
Bernard shares his latest paradigm shift and how it's completely changed how he thinks about technology.
This podcast focuses on the hair replacement industry and how it has evolved into a cutting edge service with amazing results that transform lives.
Bernard shares a recent coaching experience that reminded him of how important it is to be confidant in our experience when dealing with clients.
In this podcast, Bernard challenges his listeners to overcome analysis paralysis by taking immediate actions to further their goals.
According to Gary Vanderchuck, word of mouth is still the most powerful marketing tool and social media is the new platform that delivers it. In this podcast, Bernard explains why he agrees with Gary V and how social media can help you stay connected to your client base.
Bernard encourages his listeners to read or listen to motivational books and shares his current faves: Gary Vanderchuck’s Crush It and Crushing It.
Click on the title to order Crush It or Crushing It from Amazon.
In this podcast, Bernard takes the time to thank his listeners for their loyalty and positive reviews!
Bernard discusses his 27 year journey of offering hair replacement as a service in his salon and provides the inside scoop of why you should too.
Bernard shares a recent visit to an impressive salon in New York and uses the experience as inspiration for listeners to grow their own business.
Bernard discusses the intricacies of mimicking the habits of others and when it is and isn't beneficial to your business.
Bernard challenges his listeners to step up their social media presence by utilizing Instagram. He gives tips to engage and build your audience and expand your influence.
In this podcast, Bernard shares his recent experience in putting together a photo shoot for future marketing.
Bernard guides Phil Ring in telling his success story and the road to becoming an Instagram legend.
Bernard shares what he is particularly good at and encourages his listeners to identify, embrace and improve their own talents.
Bernard chronicles his recent stay in Los Angeles and recalls his own experience as a customer in several different salons around town.
In this podcast, Bernard delves into what it really means to have home-work life balance and how to achieve it.
Bernard is intrigued with the latest technology in recorded messages and shares how it translates to effective marketing.
Bernard talks about forgiving yourself and staying in balance. Learn from the past, plan for the future, but live in the present.
Bernard discusses the importance of hair shows, business strategies and continuing education.
This podcast explores why some stylists choose not to learn new and advanced techniques.
Bernard interviews a pair of successful stylists who travel between several states to service their clients.
Bernard expands on the topic of a recent conversation - consistency is the key to success.
This podcast discusses the unfortunate reality that many people fail to believe in themselves and the self-fulfilling prophecy that creates.
Bernard tackles the sensitive topic of raising your prices using the basic principles of supply and demand and offers some guidelines on how and when to do it.
Bernard uses the analogy of free will to justify allowing assistants to help with our clientele even if their work is not equal to our own.
How do you react to stress? When presented with a challenge, do you adjust? This podcast focuses on the benefits of facing new challenges and growing from them.
Bernard shares the activities that serve as a mental escape for him and encourages his listeners to find their own personal form of relaxation and self-care.
Bernard shares his own personal experience with learning to love things that he once hated and how doing so helped him grow both personally and professionally.
This podcast addresses our tendency to become distracted by new and exciting projects...even when we should be focusing our resources on current ventures.
Bernard talks about what to do when the inevitable happens - customer cancellations. He shares a recent salon experience and offers practical tips and tricks to make that time productive.
This podcast explores the impact our overall perceptions have on our attitude and ultimately our own happiness.
Bernard recalls a recent visit to a salon that uses an aggressive consultant program to help their stylists achieve impressive levels of financial and professional success.
This podcast focuses on the physical toll that a career in the hair industry can take on the body. Bernard shares some practical tips to help avoid some of the most common mistakes that lead to long term pain.
This podcast encourages listeners to plan their day for maximum productivity. Bernard offers specific examples to illustrate how planning ahead can increase profitability and customer satisfaction in the salon.
Bernard expounds on his previous podcast where he discussed his passion for beekeeping. Specifically, he explains the phenomenon known as the queenless roar - and the life lessons we can all learn from bee behavior.
In this podcast, Bernard shares his personal passion of living in the country surrounded by his farm animals and the life lessons that he's learned from it.
Bernard tackles the reasons why you may be working hard but not seeing results...including self sabotage and analysis paralysis.
Bernard encourages his listeners to read the best selling book series by Robert Kiyosaki. Click to purchase Rich Dad Poor Dad or Cash Flow Quadrant on Amazon.
Bernard introduces the concept of residual income and discusses its importance in terms of retirement.
Bernard discusses Paradigm Shift and how changes in our perception can completely alter our worldview.
In this podcast, Bernard reinforces the simple tried and true marketing strategies that work to build a solid clientele.
Bernard shares his secret about developing long term client relationships and easy tricks to help keep conversations fresh and interesting.
Bernard delves into the true meaning of manipulation and how it applies to sales and marketing. In addition, he offers listeners specific steps they can take to establish a marketing base.
Bernard discusses several recent experiences that brought clarity to his own challenges in business and encourages listeners to do the same.
In this podcast, Bernard defines a concept first introduced by Starbucks.....The Third Place. In addition, he explores the idea of creating a salon environment that encourages the same experience.
Bernard reminisces about his early days in the industry and discusses both the rewards and challenges of offering hair replacement
Bernard struggles with getting back into the rhythm of traveling and discusses the importance of goal setting and good habits to stay on track.
This podcast reinforces the principle that stylists control their own destiny by growing their clientele, perfecting their craft and managing their career.
Bernard challenges his listeners to identify the ways that they are moving forward and growing in their business for the New Year!
Bernard reminisces about the advancements in the past to speculate about how amazing the future could possibly be in our industry and in our own personal businesses.
Bernard encourages listeners in this podcast to push past their comfort zone, overcome their fears and develop critical skills that will catapult them into their next level of professional and personal success.
In this podcast, Bernard discusses several ways to stay focused on what is truly important.
Bernard talks about changing up your schedule, activity or habits to see things from a different perspective, spark your creativity and change your life.
Bernard encourages his listeners to recognize the success that they've already and identify the habits that have led them to being successful.
In this podcast, Bernard shares simple tips on how to stay motivated and positive in life.
Bernard discusses his own coping techniques when he is overwhelmed with life's expectations.
In this podcast, Bernard interviews the World Skills Silver Medalist in Hairdressing, Justine Gaubert. Among other topics, Ms. Gaubert shares what she sees as the difference between American and European stylists and clients.
Bernard interviews entrepreneur and 7 time martial arts national champion, Jude Grayson. In this information-packed podcast, Mr Grayson shares his success story with detailed facts, figures and insight that listeners can use to find success in their own field.
Bernard recounts his experience as part of a hair replacement promo piece that was filmed in New York and shares how I-movies are leveling the playing field for small businesses to compete in advertising.
Bernard shares his experience and the business lessons he learned at the upscale men’s salon, Martial Vivot.
Martial Vivot is a highly trained and skilled men's hair stylist from Paris, France who currently charges $420 for a men's haircut in New York City. In this interview, he shares his story including the struggles and setbacks he's encountered along the way.
Extensionist Sarah Ashley reveals her secrets to building a successful business and offers advice to stylists just starting out in the industry.
Bernard uses this podcast to share his experience with remodeling his own salon and offers some advice as to how to keep it a positive experience for everyone.
Bernard passionately discusses hair extensions and the misconception that they are damaging to the client's hair.
Bernard interviews Nicole Obert, runner up on Bravo's Shear Genius:Season 2 and is currently an official member of the Wella New York Fashion Week Team. In 2007, Nicole’s dream brought her to New York City where she spent 5 years mastering her craft with the world renowned stylist, Nick Arrojo. Now with over 13 years in the business, Nicole has traveled the world cutting hair and sharing trends on some of the industry’s biggest stages and in this podcast Bernard sits down with her for a few minutes to discuss the keys to her success.
Bernard discusses the importance of calculating the cost of learning new and difficult skills....including the investment of both time and money.
This motivating podcast explores the reason behind The Profitable Stylist and how applying the principles Bernard teaches can change your future.
To follow up on his previous podcast about giving away free services, Bernard discusses having a plan to give back in your community on a regular basis.
Bernard discusses the challenges, possibilities and realities of giving services away for free to family and friends.
In this podcast, Bernard encourages his listeners to utilize Facebook Live as an additional way to build a social media following.
This podcast dives deep into the best way to track customers - both current and future - so that you get the best return on your marketing dollar.
Bernard shares some early morning thoughts on some highly effective advertising strategies that he's recently stumbled upon.
This podcast encourages listeners to face their fears and Go Live on Facebook! Bernard explains the advantages of connecting with your audience in such a personal way and suggests several topics that stylists could easily use as material for a Facebook Live event.
Bernard's excited about the latest social media platform that he's been experimenting with ---Facebook live! He gives his listeners some tips and tricks that he's discovered along the way to build your live audience and overall views.
Bernard recalls a recent visit to local school and shares about his experience with the students. In particular, he explains why he decided to let a student cut his hair and the lesson we can all learn from it.
In this podcast, Bernard discusses why he is passionate about motivating students that are still in cosmetology school.
Bernard shares a story about his recent experience with an extremely busy stylist and revisits the concept of raising your prices when you are booked solid.
This podcast explores how passion is a driving force in any business. The level of commitment and enthusiasm that you have for your craft will directly impact your success when developing a clientele.
Bernard recalls a recent salon disaster that he uses as a teachable moment for a new stylist.
Bernard is energized after spending a day back behind the chair and he shares how the experience renewed his passion for the industry.
Bernard takes a refreshingly honest approach in discussing his New Year's resolutions and the benefits and pitfalls of accountability when setting goals.
Bernard recalls his own experience at a local diner to discuss the importance of paying attention to detail when working with clients.
Sharing your knowledge with someone else is not only rewarding but humbling. Bernard discusses how teaching others reminds him of how much he's been taught and helped along the way.
Bernard talks about the different emotions he has regarding an upcoming video series that he will be participating in soon. He explores how those feelings can be used as the motivation and energy to accomplish your goals!
Powerhouse hairdresser Shannon King shares his inspirational story of success in the beauty industry while discussing his roles as stylist, educator, consultant and salon owner.
Bernard offers a new way of looking at educational opportunities - finding value in learning one little thing!
Bernard tackles the subject of stress and how handling stress is a skill that is developed over time.
This podcast revisits the idea of having the right attitude toward donating your time and talents toward building your clientele.
Bernard shares his secret to success ---- automated systems. Systems are an essential part of consistency and can help you overcome everything from human error to procrastination.
Bernard discusses the important roles both hands-on and video training can have in education.
Bernard delivers an in depth explanation of his proven marketing system that can help any stylist build a clientele quickly.
Bernard interviews celebrity stylist and TV personality, William Whatley. His inspirational story in the beauty industry is sure to motivate listeners to reach the next level success in their own field.
Bernard shares about his experience at Cruisin' the Coast with the family and encourages his listeners to find something fun to enjoy with their family.
Bernard discusses his recent involvement in helping several contestants compete in the upcoming Miss USA pageant.
Bernard concludes his segment on pay by discussing innovative ways to pay new stylists in the salon.
Bernard reviews the pros and cons of different pay structures in the industry including booth rental, commission and team based pay.
Bernard discusses the pros and cons of the industry and why it has served him so well over the years.
Bernard encourages listeners to attend and even volunteer at hair events around the country because "you never know" exactly what benefits will come from it!
Time. Bernard discusses how our most valuable asset in the salon industry must be carefully managed to maximize our success.
This podcast discusses how networking at various charity events can be beneficial to building your business for years into the future.
Bernard discusses jealousy and how it can often hinder life goals and authentic relationships.
Bernard encourages listeners to reexamine the purpose behind what they do every day and rediscover their passion in the process.
Bernard encourages even experienced stylists and seasoned business owners to seek out a professional coach, consultant or mentor to reach the next level of success.
Bernard discusses his love of gambling and how many people spend money on marketing their business like they are gambling - without researching the odds or tracking results.
Bernard explores the lost art of dreaming as an integral part of growing a successful business. He encourages listeners to dream BIG and not limit their vision to what they believe is realistic.
Bernard explains how introducing positive, healthy habits into your daily routine can help you eliminate the negative, unhealthy behaviors you may be struggling with.
Bernard teaches listeners how to improve their sales and consultation skills by continuing to ask questions throughout the process.
This podcast dispels the myth that so many people believe....If only I had X, then I could get Y. Bernard encourages listeners to stop waiting and start working toward their goals.
Bernard reflects on his recent vacation to Costa Rica and how time away can help you gain invaluable perspective on your life and business.
This podcast explains how and why automated systems can help a business become more successful through consistency.
Bernard delves into the different types of Facebook pages and how to use them to your advantage.
Bernard reveals his own unique extension placement system and shares the experiences and lessons that have led to its development.
In this podcast, Bernard explains the power of asking questions and offers specific strategies to make your consultations and services more effective.
Bernard reflects on his own positive attitude and the external influences that have recently helped rejuvenate him.
It's important to challenge yourself - in both business and personal areas - but it sometimes take a little extra motivation. Bernard recommends using a coach to help you reach whatever goals you set for yourself.
Bernard interviews Sacha Quarles, the go-to stylist for fashion, print, television, and film stars for over a decade. His career catapulted as key hairstylist for the HBO hit TV series Sex and the City which earned him two Emmy nominations and the award for ‘Best Contemporary Hair Stylist for Television.’ Sacha is an editorial contributor to top fashion magazines such as Vogue, Cosmopolitan and People and a consultant to brands such as Chanel, Dolce & Gabbana,and Calvin Klein. His personal client list boasts some of the biggest names in the entertainment industry including Robert De Niro, Catherine Zeta Jones, Tom Hanks, Robert Downey Jr., Shia LaBeouf, Colin Farrell and Kristin Davis to name a few. He is the celebrity Artistic Director and California distributor for SHE Hair Extensions. Click here for Sacha's recommended movie "The Reset".
Bernard believes that everyone has valuable information and skills that they can share with others and encourages his listeners to do so. To further support his point, he shares his shampooing technique that helped build his own clientele.
It's important to stay motivated and excited about the industry you are in! Bernard recalls his own recent experience at a Paul Mitchell Cosmetology School that reignited his passion for the salon industry.
Bernard reflects on a recent experience that highlights his message : do the right thing.
This podcast encourages stylists to use integrity and personal growth, not money, as the basis for decision making and business building.
Selling is the foundation of any successful career and it's imperative that stylists overcome any fear or bias they may have associated with it.
Bernard teaches about the psychological phenomenon social proof and how it propels trends in the industry.
Bernard discusses the power of YouTube and encourages listeners to utilize its potential in their personal and professional lives.
Bernard discusses how important it is to have hobbies and interests to keep life exciting!
This podcast encourages stylists to incorporate an assistant in building their business and offers specific strategies to making it a successful endeavor!
Bernard stresses the importance of believing in your worth as a stylist and the value of the service that you provide as key components in a successful business.
Article from Doug:
You Gotta Believe…
As Business Development Manager for International Hairgoods,Iwas recently involved in a conversation with a retailer aboutwhatshe charges for hair and service. To my delight, I foundthisstudio’s price structure was very high end. When I complimentedthestudio owner, she responded “I believe I’m worth it!”Whatwonderful words of wisdom!
Unfortunately, I often find the opposite to be true. Somecommonresponses when discussing retail hair and service pricingwithstudios might be, “No one will pay that much for hair.” “Myarea isdifferent.” or “I’ll raise my price once I have experience.”Thesewords must surely be coming from a non-believer. Let’s take alookat each of these statements.
“No one will pay that muchforhair.”
What is having a full head of hair worth? A person with agreathead of hair might have a hard time understanding the valueofgiving a full head of hair to a thinning client. I’ll sometimesaskthat person what it would take for them to shave their head,andkeep it shaved for a year. Would they do it for $1000,$5000,$10,000 or more? Most will respond with an extremely highnumber.If having hair is worth so much to them, why are they askingsomuch less from their clients? You gotta believe… in the valueofhaving a full head of hair!
“My area is different.”
It’s true that prices for some things, such as real estate,mightfluctuate based on geographic area. On the other hand… Doesthefederal IRS use a different income tax structure depending onwhereyou live? Absolutely not! Are new cars cheaper in some partsof thecountry? Not significantly. Some things carry a higher pricetagbased on geography. Have you ever had sticker shock shoppingforgroceries in a remote area? In actuality, hair should probablybehigher priced in those areas, too. You gotta believe… that hairisimportant to people regardless of where they live.
“I’ll raise my price once Ihaveexperience.”
While the thought might sound noble, think about it. Do youwantto save a few dollars by having a mechanic with no experiencefixthe brakes on your car? Or how would you feel if yoursurgeonannounced you were her first patient? Your clients need tohaveconfidence in your ability to help their appearance. Whyraisedoubt by telling them you are inexperienced? Your trainingandeducation makes you immediately valuable. Even the fact thatyouare reading “The Link” sets you apart from many. You gottabelieve…that you’re worth it!
Your client wants to pay your price
On first thought, you might think this idea is wrong, butthinkagain…
Your hair replacement client wants you to be there for theminthe future. You need to be profitable if you want to stayinbusiness. Your clients not only want you to remain inbusiness,they also want to be taken care of when problems develop.One of mymentors always preached “Hair replacement is a problemsolvingbusiness. Those who solve problems the best will be themostsuccessful.” I am of the opinion that at some point everyretaileris going to have to do something for a client at no chargeto solvea problem. Do you charge enough so that you can be a “hero”whotakes care of problems? You gotta believe… that your client willbeloyal to a hero!
Do you believe?
Bernard discusses getting back to the basics of marketing-developing relationships is the key!
Bernard shares his favorite tech apps that can help build your business and streamline your life!
Bernard discusses happiness and how we can choose to embrace a positive life approach....or not.
Bernard encourages stylists to visit cosmetology schools and offer students practical insights into the realities of the salon industry.
Bernard is energized after attending the ABS hair show in Chicago and recalls his weekend experience for listeners.
Bernard explains how to find success by committing to your passion and polishing the skills you need to excel.
Bernard discusses consultation, anticipation and communication as the keys to effective customer service.
Bernard discusses his experience with Modern Salon and expands on the story he alluded to in the piece he submitted to the magazine.
Bernard discusses the controversial topic of continuing education in our industry as he heads to Nebraska to offer a hair extension class for a large group.
Bernard reminisces on his own fear of talking to strangers and shares his strategies on how to conquer it and be assertive in building a successful clientele.
Bernard discusses how important enthusiasm and a positive attitude are when interacting with clients - regardless of how you actually feel!
In this podcast, Bernard outlines his proven method for quickly building a clientele with virtually no out of pocket expense.
Bernard explores the different approaches to setting prices for salon services and discusses the pros and cons of each.
This podcast explores the specific services an assistant should be trained in and the order in which to arrange their training.
One way to reach the next level of success is to hire an assistant. Bernard discusses the benefits of hiring one, how to choose the right person and creative ways to compensate your assistant.
Bernard explores several different personality types and how appreciating diversity is a sign of maturity.
This podcast focuses on implementing systems to ensure regular marketing events for your salon to increase your salon presence in the community.
Bernard explains the difference between marketing and sales and how education in this area can catapult your career to the next level of success.
In this two part series, Bernard explains how continuing education is essential to building a successful business and how focusing on your strengths is a winning strategy.
Bernard explains why relying on passive marketing - such as word of mouth - is the eighth biggest mistake stylists make when building their income. This podcast offers several ideas on how to actively market yourself when building your business.
This podcast explains why it is important to have a portfolio of your work and encourages stylists to utilize the latest technology when doing so.
Bernard discusses why being out of stock is a critical mistake when building your business and offers several suggestions on how to avoid this common loss of revenue.
Bernard may surprise listeners in this podcast as he reveals the fifth mistake stylists often make in building their business - thinking big. He explains that focusing on the small profitable services, addressing small concerns and setting short term goals are all essential to a successful business.
Bernard exposes the fourth mistake many stylists make when building their business: not practicing what you preach. He emphasizes the importance of focusing on your own appearance and style while working in the salon.
Bernard reveals the third mistake in the series - Using Your Phone. He reminds stylists to be more aware of how professional their phone answering/messaging systems sound and encourages them to utilize hold-time for promoting their business.
Bernard reveals the second mistake stylists often make when trying to build their business - not utilizing free marketing materials. Bernard explains the how and why of using the free promotional items distributors frequently offer salons.
This podcast is the first of a ten part series outlining the 10 Critical Mistakes hairdressers make when building their business. Mistake #1: Not Displaying Your Credentials. Bernard explains why displaying your educational achievements is important to building your business as well as raising the industry standard of professionalism.
A podcast about using the latest social media apps and the tools available to increase your online presence.
Bernard gives a general overview of the evolution of the hair industry to better understand current and future trends.
Bernard discusses the personal sacrifices he made on his professional journey to success and offers insight and alternatives to his path.
Bernard explains the logistical differences between offering hair replacement and hair extension services in the salon.
Bernard emphasizes and illustrates the importance of being proactive and taking control of your career. Don't just wait for customers to call you - call them! Make it happen!
Bernard explores where and how human hair is sourced from around the world and the processes that can impact the quality of the hair.
Bernard explains what non-surgical hair replacement is in relation to the cosmetology industry and how it can be a profitable service that stylists can offer their clients.
Bernard explains how and why tracking key performance indicators in your business will fuel growth.
Bernard shares his current passion - teaching hair extensions to stylists across the country.
Bernard discusses how his personal hair extension business has grown, transitioned and progressed over the years.
Bernard navigates the complex dilemma many stylists face - whether or not to open their own salon. He discusses the pros, cons and insider secrets of being a salon owner.
Bernard explains how to build an income base using your knowledge and experience in any industry.
Bernard encourages stylists to freely share their knowledge and passion with others and explains how rewarding and mutually beneficial the experience can be.
Bernard discusses how to price your services in any market and why it is necessary to regularly raise your prices to stay profitable.
Bernard focuses on social media as an essential tool in marketing in the hair industry today.
Bernard explains the importance of using the latest technology to market and improve your business.
Bernard talks about his experience in specializing in hair extensions and how that transformed his business.
As part of the stylists' journey, you must perfect the client experience! Bernard explains how taking the time to specialize in your craft is an essential part of becoming profitable.
Bernard travels along the stylists' journey with a discussion about the different types of salons and the pros and cons of working at each.
After completing the Client Journey series, Bernard introduces the Stylist Journey - a look at the different career paths and choices available in the industry.
Bernard recants a recent color disaster in his salon and offers a few tips along the way to help others avoid the same costly mistake!
Keeping in touch with your client in between appointments can increase the likelihood of them returning. Bernard reveals his 3 points of contact plan that you can easily incorporate into your own system for staying connected to your customers.
We continue our journey with a review of how the front desk impacts the customer experience.
Bernard focuses on several ways you can improve the service you provide to clients including advanced education, the art of conversation and developing a relationship with the clients.
Bernard offers a tutorial on how to give an amazing shampoo and how that simple service can be the foundation for building a loyal clientele.
Bernard is passionate about the customer consultation. He explains in detail why it is so important to take the time to do one before each service with both new and repeat clients.
Bernard focuses on customer service with specific suggestions on anticipating and fulfilling your clients' needs.
Bernard explores the first step on the customer journey - sales and marketing. He explains the difference between the two concepts and offers practical ideas on how to build your clientele.
This podcast focuses on maintaining a balanced lifestyle and the importance of incorporating physical activity into your daily routine.
Bernard explains how an accountability partner can help you set and achieve goals in your personal and professional life.
Bernard discusses the principles of authority and how respecting authority can help your business thrive!
Bernard encourages stylists to focus on and nurture their own business and to not be distracted by the success of others.
Bernard breaks down the customer journey into individual parts that can be examined and evaluated to make the overall experience better for your client and more profitable for you.
Bernard discusses the Success Triangle and its fundamental principles of price, service and quality. You may be shocked (and relieved!) to learn that you can't deliver on all three and maintain profitability.
Bernard discusses how important staying motivated can be to your success as a stylist. He offers a range of ideas from podcasts to hair shows that will excite and inspire you to reach the next level in your business.
Walk-ins are a valuable asset to your salon and they should be trusted to those stylists that have proven themselves. Bernard explains why new stylists shouldn't be given your walk in clients and offers several tips on how they can build their business and establish themselves without them.
Bernard explains how sharing your hair techniques with clients can actually help your business by building trust, goodwill and improving your overall image.
In this podcast, Bernard will help you overcome the guilt, fear and pitfalls of raising your prices. Use his salon-tested tips on the how, when and why and give yourself the raise you deserve!
Bernard discusses the financial and organizational benefits of scheduling your customers' appointments for the entire year.
Bernard continues his discussion regarding client retention and pre-booking their next appointment is another essential tool to keeping your customers!
Learn how to retain your customers by building a better relationship with them. Bernard offers strategic talking points that help develop relationships and effectively communicate with your clients so that they stay committed to your business.
Bernard covers how stylists can build a solid clientele in 8 months by adding one new client a day! He reveals how many clients it takes the average stylist to be booked solid and offers marketing tips on how to easily add new clients.
In this first podcast of the series get to know Bernard Ory, host of the Profitable Stylist. This podcast will provide stylists with a road map for success including specific strategies for building a loyal clientele, offering profitable services and building a successful business. Subscribe today and join us on the journey!