The Chill Business Journey: Recent Episodes
Chill Digital Marketing
This is a journey about all things Business. We will talk about many areas of business with an emphasis on marketing. There will be book reviews, tips about social media, tips about business development and growth, interviews, and much more! So sit back, relax, and chill is we lead you on this epic sojourn.
In our final episode of the Visuals on Social series, we talk about how to keep your visuals organized. We also have a worksheet you can grab on our show notes page to walk you through this planning process.
https://chilldigitalmarketing.com/87
In our series on Visuals for Social, we hope we've made it clear how important they are. In this episode, we talk about 2 more essential tools for our business: Camtasia & Snagit. These are both produced by Techsmith and we use them multiple times per week with various products.
Check out the show notes page for this episode for more details:
https://chilldigitalmarketing.com/86
As we continue our journey on Visuals on Social, in this episode we dive into the online tool, Canva. This is a tool we use literally every day we are in the office. Catch all the links on the show notes page:
https://chilldigitalmarketing.com/85
Let's talk about Visuals on Social. There's no getting around their necessity. In this episode we talk about the things you need to do before you head out for your glamour shots. We've also got 2 checklists you can snag on the show notes page to help you out.
https://chilldigitalmarketing.com/84
In the final episode of our series talking about Ads on Social, we talk about Pinterest & LinkedIn. Pinterest is great for longevity of your content while LinkedIn can help you tap into the professional population on social. Be sure to check out the show notes page to get more details and access to all the links referenced in this episode.
https://chilldigitalmarketing.com/83
Running ads on Facebook can seem very intimidating when you first try it out. There are many different components to them that you may have decided to just not bother.
In this episode we talk about the different parts of the Ad Campaign structure on Facebook and actually go through creating an ad.
Get all the links to items we reference on the show notes page:
https://chilldigitalmarketing.com/82
We've definitely talked about Editorial Calendars on this podcast in the past. However, in this episode we talk specifically about using our FREE Chill Editorial Calendar for your ads on social. Snag the calendar on the show notes page:
https://chilldigitalmarketing.com/81
Now that we are in a new month, our focus is changing from Networking to Ads on Social Media. And the very first thing you need to get certain about is your target audience.
In this episode, we talk about defining your Client Persona. We even have a FREE Client Persona Workbook you can download on the show notes page:
https://chilldigitalmarketing.com/80
Now is the time to get your marketing house in order and dial into who your ideal client really is.
It's less expensive to sell to existing clients than new ones. The same can be true about getting a meeting set up with an existing contact vs. a new one. In this episode we talk about steps you can take to tap into those people you already know as part of your networking strategy.
We also have a FREE workbook to accompany this episode. You can get that on our show notes page:
https://chilldigitalmarketing.com/79
We are all pretty much video call experts these days. But it never hurts to revisit some key things we should all be doing. I also share 3 Bonus Tips at the end, so look out for those too. You can get all the links referenced in the episode on the show notes page:
https://chilldigitalmarketing.com/78
It's a new year, but we are all still networking online. Here are 4 spaces to check out to find your next online networking event.
https://chilldigitalmarketing.com/77
The doors are also open for our Chill Business Society, we'd love to have you join us!
https://chilldigitalmarketing.com/tcbs
It's that time of year....getting our digital marketing house in order. And one of the best ways to do that is with our FREE 2021 Chill Editorial Calendar. We've also got a few opportunities for added support as well. Head on over to the show notes page to get all the goodies mentioned in this episode:
https://chilldigitalmarketing.com/76
In our final episode in our Live Video series, we talk about places that you can use to store your live videos. This will aid in the repurposing work you will be doing with your videos.
Before we get started on that, we back up to a critical piece of equipment we forgot to talk about in Episode 73 🤦🏼♀️
https://chilldigitalmarketing.com/75
Have you ever wondered what you could do with the live videos you make for your business? Or you are just getting started and wondering if it's worth all the work to create a video that will last a few minutes? If so, then this episode is for you! We share different ways you can repurpose those live videos you created.
https://chilldigitalmarketing.com/74
In this episode we share some next level tools you can use once you are ready to move past the basics. We promise these are NOT break the bank items (we'll save those for another day).
https://chilldigitalmarketing.com/73
In this episode we talk about going live on Instagram. We walk you through how to find Live on the app, how long your video should be, how you can practice before you go live and 11 ideas of what you can make your live video about.
https://chilldigitalmarketing.com/72
Have you done a live video on Facebook yet? If not, don't let the tech or perfectionism stop you. In this episode we walk you through working on your strategy for getting started with live videos on Facebook. Be sure to also grab the FREE worksheet we created for this planning process.
https://chilldigitalmarketing.com/71
This month we talked about various daily routines you can have for your mornings, at work and the evenings. We want to round out this month of planning with a quarterly item. And that is your 3rd Quarter Digital Marketing Planning. We walk through using our FREE 2020 Chill Editorial Calendar in this episode.
https://chilldigitalmarketing.com/70
The past couple of episodes we've been talking about routines and how they can be beneficial for your and your business. And in this episode we talk about the book Atomic Habits by James Clear, that ties in some ways to make sure you stick with these new routines and possibly breaking some old bad habits along the way.
https://chilldigitalmarketing.com/69
Last week was morning routines, this week is work routines. We all need them to help us stay focused. In this episode we share some different tactics you can use to keep your workdays under control.
https://chilldigitalmarketing.com/68
Do you have a morning routine that gets you moving in the right direction each day? If not, then this episode can help walk you through creating one. And even if you already have a morning routine, you may glean some nuggets that can improve what you are already doing! We even have a worksheet to help you through the process.
https://chilldigitalmarketing.com/67
All our lives have been upturned. The world is operating differently today than it was just a few months ago. As we all struggle to find our new normals, we need to also give ourselves some grace.
https://chilldigitalmarketing.com/66
Join me in the latest conversation I have in our Anything But Typical chat series. I had the pleasure of chatting with my right hand woman, Briana. Life has definitely been turned upside down in our office, so listen to what she's been doing to keep her sanity.
https://chilldigitalmarketing.com/65
Join us in the second episode in our series of Anything But Typical Chats. This week we hang out with Liz Jostes of Eli | Rose Social Media.
https://chilldigitalmarketing.com/64
We thought we'd have a little series in our podcast where we chat with other folks to see how their home lives are different these days. This week we chat with Daphné. Before the Coronavirus pandemic, she had a hybrid working situation....some days were spent in the office and some days were spent working from home. But now everyone staying home makes like a little more interesting!
https://chilldigitalmarketing.com/63
In this episode we talk about the book, Rocket Fuel. Are you a Visionary or Integrator. While these two roles compliment each other well, they are quite different. Check out the show notes page for links mentioned in this episode:
https://chilldigitalmarketing.com/62
In this episode, I have a conversation with my daily OAK Journal accountability partner, Skip. Listen to what parts we find valuable in this experience and how you too can get some sense of grounding during these trying times.
https://chilldigitalmarketing.com/61
Have you heard of The Oak Journal? In this episode, I share my experiences of using this tool to help me stay focused in my business AND my life. And it has been one saving grace during the chaos we all find ourselves in these days.
https://chilldigitalmarketing.com/60
In last week's episode we shared ideas on how you can entertain school aged kids at home while schools are shut down. This week we branched out to share some ideas on ways us adults can enjoy entertainment outside of Netflix and Amazon Prime. Check them out!
https://chilldigitalmarketing.com/59
Let's face it..."Business as usual" is not something most of us will utter for months to come. For those business owners that have school aged kids at home, this episode was created just for you. We have created the Isolation Sanity Guide to help you make sure those younger ones in your house have a schedule to keep them in line. Grab your FREE guide:
https://chilldigitalmarketing.com/58
It's Spring Break season, and even though some travels are getting canceled (due to COVID-19), some folks may still be taking those much needed vacations. If you are one of the lucky ones, then you may dig this week's episode that's all about vacationing!
https://chilldigitalmarketing.com/57
It's that time of the year to start planning for QTR 2. In this episode we go over some steps to take to get your Editorial Calendar filled in for second quarter.
https://chilldigitalmarketing.com/56
In this episode we talk about some tips for volunteering at conferences as well as some benefits for raising your hand to help out. What conferences are you hitting up in 2020?
https://chilldigitalmarketing.com/55
Businesses today are creating videos and podcasts more than ever. And there's a good reason why: Algorithms! Videos get more love and podcasts are growing in popularity. And with the creation of more content, the harder it becomes for audiences to reference back to the content.
This is where Searchie comes in! We review this new player on the scene for helping businesses get their audio and visual content organized once and for all!
https://chilldigitalmarketing.com/54
There are so many amazing Black Americans that have contributed to the fabric of this great country. In honor of this special month, we shared the stories of 4 inspirational Black American entrepreneurs.
https://chilldigitalmarketing.com/53
Woohoo! We have completed our first run around the sun! To celebrate, we revisit the 5 most popular episodes from the last year. We also have a HUGE announcement at the end that you don't want to miss!! You can also get more details on our show notes page:
https://chilldigitalmarketing.com/52
Are you a mom running your own business? If so, check out this latest episode where we discuss everything from defining your Big Why to tracking the things you do in your business.
https://chilldigitalmarketing.com/51
And if you would like another awesome tool to add to your arsenal, then check out The Chill Business Society where we guide small business owners through various marketing items on a monthly basis.
https://chilldigitalmarketing.com/membership
Have you been thinking of starting a membership site for your business? In this episode we share some tips of things we experienced when launching our society last year.
https://chilldigitalmarketing.com/50
Let's drop resolutions and pick words that will inspire and motivate us throughout the year. What is YOUR word for 2020? I picked mine, and it's a promise I make to you too :)
https://chilldigitalmarketing.com/49
It's the start of a new year, so that means it's time to get your content house in order! In this episode we go over the parts of our FREE 2020 Editorial Calendar and also share how we use this same calendar at Chill.
https://chilldigitalmarketing.com/48
We are about to launch our Irresistible Social Profiles course very soon! Are you ready to get your social profiles optimized to help your business look more professional on social? If so, then you want to check out our latest course, Irresistible Social Profiles. Get on the waitlist today and be one of the first to gain access when the cart opens.
https://chilldigitalmarketing.com/isp
As the year is winding down, you may be thinking about what conferences you will attend next year. If so, you may want to consider these 5 tips on choosing a conference. Check out the links referenced in this episode on the show notes page:
https://chilldigitalmarketing.com/46
It's that time of year where many small businesses are having lots of promotions. If you too are running promotions, be sure your landing page(s) contain these 3 critical components. Be sure to check out our show notes page to get links to tools you may want to use too.
https://chilldigitalmarketing.com/45
Ever wonder what makes a good mastermind retreat? In this episode we share 3 tips on what you should look for in one. The power of growth that a mastermind retreat can provide your business is just about priceless. Plus the relationships you form are the real hidden gems. https://chilldigitalmarketing.com/44
This is a short and sweet episode describing our Black Friday through Cyber Monday deal for our membership site: The Chill Business Society.
https://chilldigitalmarketing.com/43
Communicating with clients where they are in their journey with your company is becoming more and more important. In this episode we chat about the definition of Omnichannel Marketing, the components of it and the tools you need to do it. Be sure to head over to our show notes page to get all the links we discuss:
https://chilldigitalmarketing.com/42
In honor of the month of Thanks, we thought it appropriate to talk about ways we can show appreciation to the customers and clients that have gotten us where we are. We talk about different ways you can show your appreciation as well as giving examples in various industries. Be sure to check out our site for links mentioned in this episode:
https://chilldigitalmarketing.com/41
I'm so excited to have the co-founder of The Social Media Manager School, Phyllis Khare, on this episode. We chat about what makes SMMS so unique and really priceless. Phyllis also shares some success stories that students of the school have experienced. She also has 2 FREE gifts you can use right away. And if you are ready to become a social media manager, the doors to the school are open RIGHT NOW and close on November 17th. Get all the links on the show notes page:
https://chilldigitalmarketing.com/40
You would be surprised how many times I hear from an attendee of my workshops that says they will just use their personal profile for their business. I say THAT'S A BIG NO-NO! In this episode, I cover 4 main reasons (of course there are many more) on why we should all be using a business profile on all the social channels we use. Check out more on the show notes page:
https://chilldigitalmarketing.com/39
This has been a long time coming, and we are so excited to announce the launch of our Chill Business Society. In this episode we cover all the juicy details like the structure of the membership (hint: each month has its own theme), pricing (we may have just lost our minds by offering it at this low price), content (we asked what you wanted and created our content accordingly) and much more! You can also get all the details on the show notes page:
https://chilldigitalmarketing.com/38
PS - Doors close on October 31, 2019. This deal ends at midnight on Halloween. So join before then!
In this episode, we go over the details of a vision board you can create for 2020. We've created a template that you can use (with Canva), so you can spend your time curating the images you want to use and not worrying about how to create the actual board. Head over to the show notes page to get access to the vision board template as well as links to other items mentioned in this episode:
https://chilldigitalmarketing.com/37
We need to shift how we think of the Non-Profit world. We can start by calling organizations that do good, For-Purpose. In this episode I chat with Realities for Children's Executive Director, Sydney Bergen. She is pioneering a great movement in our community on making this mindset shift while brining together our business community with the charitable community. Be sure to head to our show notes page to watch the TedTalk we mention in the episode:
https://chilldigitalmarketing.com/36
In this episode we review the book Just F*cking Do It by Noor Hibbert. It's time to let the Law of Attraction work for you in your life. It really does boggle the mind to learn how simple it can be to simply ask for what you want. Learn more on the show notes page:
https://chilldigitalmarketing.com/35
Original content creation is the cornerstone for small businesses being noticed online. You create the content to then use social to drive traffic to your website, where you can capture their email to drop them into your marketing funnel. Check out the show notes page to get the links to the items mentioned in this episode:
https://chilldigitalmarketing.com
There are so many moving pieces with marketing these days, that we all need a way to keep ourselves organized. In this episode we launch our 2020 Editorial Calendar, so YOU can be super prepared for 2020! Head over to the show notes page to download the calendar & worksheet to get started today.
https://chilldigitalmarketing.com/33
There are so many free to low cost ways that you can hang out where your target market is hanging out. The first step is knowing WHO you should be playing with. Once you have that nailed down, you need to start meeting them where they are. We share 4 ways to do this (plus 2 bonuses). Get all the links on our show notes page:
https://chilldigitalmarketing.com/32
Facebook is always in a constant state of change. So it's not surprising the changes they have made with their Ads tool. These are not necessarily "new" changes, but a couple go into effect this month. Be sure to also check out the show notes page to get the links to more information about these changes:
https://chilldigitalmarketing.com/31
It happens to the best of us. We operate our businesses in the most honest and transparent way that we can. Then BAM! Something happens that is out of your control and you are in crisis mode. Before that happens, have contingency plans in place to make the crisis a little easier to navigate. Get more info on our show note page:
https://chilldigitalmarketing.com/30
In this episode we share some important things to think about when starting a membership site. We also share the journey that led us to starting our own membership site. And we have a HUGE ask! Head over to our show notes page to fill out the survey we created so we design our membership in a way to help the most people.
https://chilldigitalmarketing.com/29
There are some essential tools that all businesses should be using. Not only do we cover these 4 basics, but we have 3-4 providers we talk about for each type. Get all the links on our show notes page:
https://chilldigitalmarketing.com/28
Has your small business grown to the point that you need an assistant? If so, this episode gives you some key items to think about when going through the process.
https://chilldigitalmarketing.com/27
Before jumping into creating an online course, there are a few items you should consider first. In this episode I go over some of the experiences I've had while preparing to launch our online courses. Be sure to head over to the show notes page for more information:
https://chilldigitalmarketing.com/26
In this episode we share 5 common complaints or barriers we hear often about networking. When done right, you can see great benefits by getting out in your community. Be sure to also hit up our show notes page to get all the links mentioned in the episode.
https://chilldigitalmarketing.com/25
Have you ever tried to wrap your head around the concept of cryptocurrency? It can be a bit complicated to grasp. In this episode we talk about many of the foundational elements of cryptocurrency and blockchain. Most examples are derived from Bitcoin as it's the oldest current cryptocurrency and the largest in terms of total worth.
This episode was derived from our July Chew On This Tuesday presentation (aka lunch-n-learn), so that means you can download the slidedeck from the show notes page:
https://chilldigitalmarketing.com/24
Sometimes it's hard to know what type of lead magnet you should create. In this episode we cover several different types of lead magnets as well as offer examples of different ones we have created at Chill. Check out all the links on our show notes page:
https://chilldigitalmarketing.com/23
In this episode we dive into a couple of things you can do to make sure your business is on track financially and not throwing good money out the window. Be sure to also check out the show notes page to get all the links we reference:
https://chilldigitalmarketing.com/22
You are listening to this podcast, so that means you find value in them. In this episode we share just how low the barrier to entry is into this market. You can literally get started without spending 1 cent. Be sure to check out the show notes page to get all the links mentioned in the episode:
https://chilldigitalmarketing.com/21
With our recent launch of The Chill Digital Audit Masterclass, we wanted to share some insights into the platform we are using for his online course: Kajabi. They offer many features that really do make them an All-In-One platform. You can also start their 28-Day Challenge by visiting our show notes page:
https://chilldigitalmarketing.com/20
In this episode I talk about the latest book I read: Building a Story Brand by Donald Miller. I've been hearing a bunch of entrepreneurs talk about this book the last couple of years, so figured it was time to check it out.
He has some interesting concepts on how businesses need to change their messaging. And a great way to do this is through his Story Brand 7-Part Framework. He's even created a free online tool you can use to work through this process. Check out our show notes to get all the details:
https://chilldigitalmarketing.com/19
When you are a solopreneur or small business owner, you usually are making decisions and setting goals in a silo all by yourself. That's why having an accountability partner can help you stay on track for the goals you have set out for yourself. In this episode I go over 5 traits to look for in an accountability partner.
https://chilldigitalmarketing.com/18
In this episode we discuss ways that you can help prepare yourself to go live. It can be scary to create live videos when you are first starting out, so having a roadmap to help you can ease some of that stress.
This episode is based off of our Chew On This Tuesday workshop for May, so you have the added bonus of downloading the slides and worksheet for added support. You can get those on the show notes page:
https://chilldigitalmarketing.com/17
We need to keep our minds working optimally. And one way to do that is to constantly be learning. So why not put that energy into your career to help you be more successful?
In this episode, we discuss 4 common ways that you can get your Continuing Education mojo on. And we also share a lot of links to the ways we stimulate our brains on the show notes page:
https://chilldigitalmarketing.com/16
I recently read Michael Hyatt's latest book, Free To Focus. Conceptually, I've heard this message before, but Michael's delivery of the message is different and unique. By reframing the ideas, he caused me to have a couple of "ah ha" moments. And the support he provides with the book is really Grade A!
Be sure to visit the show notes page for more information:
https://chilldigitalmarketing.com/15
A few weeks ago, we discussed the Importance of Original Content. Blogging was one of the 3 main types we talked about. So what better way to share blogging information, then to interview Liz Jostes with Eli Rose Social Media.
Listen to this episode to hear us discuss how to generate content ideas, how to produce consistent content and alternative ways to create the content when you are not a writer.
https://chilldigitalmarketing.com/14
Influencer Marketing is a great way to get your messaging in front of attentive audiences. Generally, the ROI on this format of marketing is better than standard advertising. And if you create campaigns that don't "feel" like advertising, then you could see amazing results.
Listen to this episode to learn the basics on what you need to know to start using Influencer Marketing for your business. We also share several links to tools you can use on our show notes page.
https://chilldigitalmarketing.com/13
There are many ways that you can use the vehicle of your business to give back to your local community. And when you do this, you will find you get back more than you could've ever imagined. Come from a place of "serve don't sell" and you immediately find the statement that "Givers Gain" is so very true.
Join us as we share different ways you can get involved in your local community and become known as a "heart first" business!
https://chilldigitalmarketing.com/12
Do you have a strategy for collecting testimonials, reviews or referrals? If not, we cover in this episode how you can start doing this for your business.
We took this topic from a recent presentation we gave, so head on over the show notes page to grab the slide deck and worksheet that accompany this recording.
https://chilldigitalmarketing.com/11
There is no way around the fact that every business that wants to be found online is creating original content. This is what search engines use to find your digital presence to then serve it to people searching for what you have to offer.
In this episode we discuss 3 Types of Original Content and 3 Reasons Why You Need It.
Visit this episode's show notes for links discussed in the recording: https://www.chilldigitalmarketing.com/10
Every business should be using some form of an Editorial Calendar. In this episode we talk about how you can use one to keep all your content and posting schedules in order. Visit this episode's show notes to get your 2019 Editorial Calendar: https://www.chilldigitalmarketing.com/9
Facebook Ads can be a very strong marketing tool for small businesses. Andrea Vahl has written a really great book that takes all the fear out of running a Facebook Ad. While we don't give away any of Andrea's hard work she put into writing the book, we do give you some insights into all the great things you can learn about in the book! Be sure to check out the show notes for all the links: https://www.chilldigitalmarketing.com/8
In this episode I share a recent workshop I presented on Creating an Elevator Pitch. At some point in your professional life you have needed or will need this short concise statement that encapsulates what you do. Be sure to visit the show notes to get your FREE WORKBOOK!
https://www.chilldigitalmarketing.com/7
In this episode I had the pleasure of interviewing my friend and peer on how she managed to make $6K in 5 days doing live videos. And in reality....she did it in 3 days!!! While she may have broken all the norms to do this, she shares how you don't have to bear the burden of that stress yourself. This interview was also the place for her big announcement!
Catch the show notes on our website: https://www.chilldigitalmarketing.com/6
14 amazing leaders have come together to compile some of their tested methods for growing their businesses with digital. In this episode we share some insights from 4 of the authors: Ian Cleary, Phyllis Khare, Andrea Vahl and Viveka von Rosen.
A lot of new business owners get confused as to whether they should create a Facebook Page or a Facebook Group. In this episode, we share the similarities between the two as well as the differences between them. Listen to the episode to learn what our recommendation is for your business!
When you know who you want to sell to, it drives all your marketing decisions. In this episode we share with you how to get started on determining who your ideal client is and creating your client persona. Be sure to see our show notes to get all the tools we mentioned.
#3 | Client Personas
We had the pleasure of interviewing Jo Ann Toporski about her successes running Facebook Ads for her clients. We talk about 3 different types of ads she ran, plus her 5 Tips for Successful Ads.
We discuss the book The 12 Week Year and how we've used it in our business. Be sure to check out our show notes at: https://chilldigitalmarketing.com/2019/02/1/