The Story Engine Podcast: Recent Episodes
Kyle Gray
The Story Engine Podcast where we teach you how to make marketing easier, more powerful and fun through storytelling. Each week we learn from top entrepreneurs, influencers and world-changers on how to share your story through content, copywriting, speaking and how to make your story your most powerful marketing tool.
Rae Irelan was home alone, leg in a cast, a two-year-old running around, and a mattress on the living room floor because she couldn't climb stairs. Then the landlord called. Sixty days to move out.
Most people would have collapsed. Rae and her husband Sammy sold almost everything they owned, hit the road, and used the chaos to finally go all-in on what they had been studying for months: using AI to take back the hours that were quietly draining founders dry.
In this episode, Rae shares the real breaking point behind her shift, how she and Sammy built a system to audit where time actually goes (the numbers shock every single client), and what it looked like when the systems started working while they were homeschooling their son on a beach in Puerto Rico. She also shares the story of a trucking family with seven kids who got 40 hours a month back each, launched a new six-figure revenue stream, and then opened their home to foster kids. This is what happens when your business stops running you.
Chandler Bolt dropped out of college with a C in English, ADHD, and about three months of runway in the bank. He borrowed his parents' retirement savings to buy out his business partner at Self Publishing School, then paid every dollar back in 11 months. Over the last 12 years, his company has helped publish more than 7,000 books.
In this episode, Chandler gets honest about what it means to lead through a genuinely hard season: flat growth years, SEO traffic down 70%, and an industry being disrupted by AI hype that he thinks is badly outpacing AI capability. He shares the framework he calls the "wartime CEO," why he still drives the same Nissan Altima from high school (250,000 miles and counting), and what Self Publishing School does completely differently from everyone else in the space.
Chris Miles calls himself the anti-financial advisor. Not because financial advisors are bad people. Because he was one, and it nearly ruined him twice.
In 2007 he had it all figured out. Debt free basement finished, growing equity, a Mercedes in the driveway. He went to the bank to cash out on his home's equity and they kept moving the goalposts. Get your credit score up two points. Now do X, Y, Z. By September they told him the truth. No more cash out refinances for business owners. The equity he built his whole plan around was trapped.
Within two years he lost the house, the car, and nearly everything he thought defined him. He tells the story of standing at his door mid argument with his wife, slamming it, driving off, and somehow knowing something was about to shift. Two months later it did.
Here's the part that stuck with me. Chris says he didn't actually feel wealthy until the money was gone. That's when he found out what was actually his.
Full conversation is on the podcast. Worth your drive time this week.
div]:bg-bg-000/50 [&_pre>div]:border-0.5 [&_pre>div]:border-border-400 [&_.ignore-pre-bg>div]:bg-transparent [&_.standard-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.standard-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8 [&_.progressive-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.progressive-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8"> _*]:min-w-0 gap-3 standard-markdown"> On this episode of The Story Engine Podcast I sit down with Andrew Quebbemann, and we discuss something on the podcast that I haven't stopped thinking about.
"People only think other people die."
Not morbid. Just true. You know people get sick, but it's someone else. You know people get laid off, but not you. You're a safe driver, you eat healthy, you got your shots. So the plan gets pushed to twelve on the top ten list. Every year.
Andrew had a client call him at 58 and say he wanted to retire in two years. Andrew ran the numbers. Second meeting, he had to say it straight: the math doesn't work. Not because the guy didn't have money. Because nobody had mapped where he was actually headed until it was almost too late.
Time is the one thing you can't buy back once it's gone. That's the whole episode.
What happens when you've built the career, earned the title, achieved the success—and still feel disconnected from yourself? In this deeply honest conversation, I sit down with Justin Ricklefs, founder of Guild Collective and author of Give a Damn, to explore the hidden cost of achievement-driven leadership. Justin shares the personal journey that transformed his life—from sitting alone in a Target parking lot while working what many would consider a dream job, to building a human-centered company rooted in purpose, presence, and genuine connection. Together, we unpack why so many leaders reach a point where hustle, control, and performance stop working—and what happens when you're forced to confront the deeper fears, identities, and stories driving your success. Justin reveals how burnout, numbness, strained relationships, and constant striving are often symptoms of something much deeper, and why the path forward isn't found in another productivity hack, marketing strategy, or business book. If you've ever felt trapped by the very success you've created, this episode offers a powerful reminder: your value is not determined by what you do. It's determined by who you are. And when leaders learn to lead from that place, they create healthier teams, stronger cultures, more meaningful businesses, and ultimately a more fulfilling life.
Scott Richmond was lying on a hotel bathroom floor in Atlanta, the day after his birthday, on the phone with his mom. He'd already spent thirteen days in two hospitals that month. He'd lost 42 pounds. His mom was telling him they couldn't afford this anymore. He needed to come home.
He didn't go home. He stayed anchored to one thing: his five year old daughter back in Iowa. That's what kept him fighting through a year that included being told, by the best pulmonary hospital in the country, that they simply didn't have an answer for him.
Here's what Scott told me on this episode of Story Engine. Almost nobody who comes to him needs more information. They've already Googled everything, tried every protocol, seen twenty or thirty practitioners. What they're actually missing is one thing, the piece that makes all the other pieces finally connect. And more often than not, that piece isn't physical at all.
If you've ever felt like you're doing everything right and still stuck, this conversation is for you.
What if the symptoms you're fighting aren't the real problem? In this powerful episode of The Story Engine Podcast, I sit down with functional medicine pioneer and bestselling author Dr. Jill Carnahan to explore her extraordinary journey from a 25-year-old battling aggressive breast cancer and Crohn's disease to becoming one of the leading voices in root-cause medicine. Dr. Jill shares how a seemingly healthy childhood on a family farm exposed her to hidden environmental toxins, setting the stage for a health crisis that would ultimately transform her life's mission. Through her own healing journey, she discovered that true health isn't just physical—it's deeply connected to our emotional resilience, spiritual perspective, and willingness to ask better questions. But this conversation goes far beyond disease and diagnosis. We dive into why modern healthcare is failing both patients and practitioners, the burnout epidemic among clinicians, and the critical importance of treating people as human beings rather than collections of symptoms. Dr. Jill reveals the mindset shifts that helped her overcome seemingly impossible odds, why curiosity may be one of the most powerful healing tools available, and how she's now helping an entirely new generation of practitioners rediscover the humanity at the heart of medicine. If you've ever struggled with chronic illness, felt unheard by the medical system, or wondered how adversity can become your greatest gift, this episode is one you won't forget.
On this episode of The Story Engine Podcast, I am talking to Nancy Bisbikos. Nancy runs a company called the Biko Method, and for fifteen years she's been helping people, from Olympic athletes to PGA golfers to executives, clear what she calls "emotional footprints." These are the patterns that get built when we're small and unprotected, then get passed down without anyone naming them.
In aviation school, Nancy Bisbikos would walk into a classroom with tiny rectangular windows and feel like she couldn't breathe. Her nails turned blue every time. She had no idea why until her parents told her most of her family on her father's side died in concentration camps, through suffocation.
We talk about the difference between a subconscious block and a conscious one, why the college basketball player who misses the game winning shot starts passing more the next season, and why the loudest voice in your head is usually the one you shouldn't trust. Nancy also tells a story about the moment she had to choose between staying sick and choosing real growth. It's not a comfortable story. It's a true one.
What if the biggest thing holding your brand back isn't a lack of content, strategy, or opportunity—but your inability to see your own value? In this deeply personal and insightful episode of The Story Engine Podcast, I sit down with filmmaker, storyteller, and entrepreneur Chris Van Loan II to explore the hidden art of capturing authentic moments that create lasting impact. From documenting elite masterminds and transformational events to helping entrepreneurs share their stories in ways that truly connect, Chris reveals why the most meaningful moments are often the ones that never make it to the screen—and how that realization sparked a powerful evolution in his own business. But this conversation goes far beyond media and marketing. Chris opens up about years of self-doubt, feeling overlooked despite an impressive track record, and the difficult journey of recognizing his own worth. Through a powerful live storytelling exercise, we uncover the deeper thread connecting his career, his purpose, and the message he most needed to hear himself: believe in your own magic. If you've ever struggled with imposter syndrome, questioned your value, or felt like your best work wasn't being seen, this episode will leave you inspired, challenged, and ready to step into your next chapter.
What does it really take to stand out in a world where everyone is fighting for attention? In this powerful episode of The Story Engine Podcast, I sit down with PR strategist and visibility expert Lauren Cabello, founder of Leverage with Media PR and the newly launched Big City Podcast Tours. Lauren shares what most entrepreneurs get wrong about visibility, why traditional PR is making a surprising comeback in the age of AI, and how authentic relationships—not viral trends—are becoming the ultimate competitive advantage. But this conversation goes far deeper than media placements and podcast appearances. Lauren opens up about one of the most pivotal moments of her life: selling the home where she raised her children, walking away from a successful personal finance brand, changing her public identity, and betting everything on a new vision. Her story is a powerful reminder that true visibility starts with the courage to reinvent yourself, trust your instincts, and keep moving forward long before the results arrive. Whether you're an entrepreneur, author, speaker, or thought leader looking to expand your influence, this episode delivers both practical strategy and profound inspiration.
In this episode, I sit down with Rubina Chadha, founder of Inner Design, to explore what it really means to regulate your nervous system in high-stakes moments. We go far beyond surface-level "mindset" advice and dive into the real reason so many high performers—entrepreneurs, leaders, and creatives—feel overwhelmed, burned out, or stuck despite their success. Rubina shares how we've been conditioned to live in our heads, and why reconnecting with our bodies is the key to clarity, resilience, and sustainable performance.
Through a powerful, real-life story, we uncover what emotional regulation actually looks like in practice—not in theory. From navigating major life transitions to making better decisions under pressure, this conversation reveals simple, practical tools you can use immediately. If you've ever felt like overthinking, stress, or emotional overwhelm is holding you back, this episode will show you a new way forward—one rooted in presence, awareness, and real inner alignment.
Highlights: * 00:00 – Introduction to Rubina Chadha and the power of nervous system regulation * 01:17 – What creativity and mindfulness really mean (and why everyone is creative) * 03:19 – Why high performers default to overthinking—and where it stops working * 05:05 – The hidden cost of stress: health, relationships, and burnout * 07:27 – Why we're not taught how to handle stress—and what's missing * 11:22 – Rubina's unique approach: creative expression + breathwork as entry points * 12:59 – Simple ways to release stress (that most adults have forgotten) * 15:17 – What becomes possible when you learn to regulate your emotions * 17:59 – A real-life story: receiving life-changing news in the kitchen * 19:40 – The emotional conflict of letting go and supporting growth * 22:46 – Finding peace, presence, and gratitude on the other side * 24:32 – A powerful live storytelling transformation of Rubina's journey * 28:07 – The impact of being seen—and the importance of community
In this episode of the Story Engine Podcast, I sit down with Mark Rust, founder of Consequently Creative, to unpack what it really takes to stand out in a world flooded with noise, sameness, and safe marketing. Mark shares how his background as a musician shaped his approach to branding—and why the magic isn't in logos or color palettes, but in the bold, often uncomfortable choices that make people pay attention. From redefining branding as the central operating system of your business to crafting messages that connect beyond words, this conversation challenges everything you thought you knew about visibility.
We also dive into the role of audacity in business growth—what it looks like to break the rules, create unforgettable moments, and engineer opportunities instead of waiting for luck. Mark shares powerful stories (including one unforgettable outreach strategy involving a coffin and a competitor's microphone) that demonstrate how small, creative shifts can open massive doors. If you've ever felt stuck blending in, overcomplicating your message, or struggling to articulate what makes you different, this episode will give you a new lens—and the courage—to do something radically different.
Episode Highlights
01:15 – How music shaped Mark's creative thinking and storytelling approach
03:13 – The hidden downside of chasing perfection and "rockstar" success
04:36 – Why marketing magic comes from combining multiple elements—not just design
06:47 – The real key to standing out: leading with why, not what
08:31 – The biggest mistake businesses make: vague, meaningless messaging
10:23 – Why people connect emotionally—not logically—to brands
12:17 – Branding as the central operating system of your business
13:52 – What makes Consequently Creative different in a crowded industry
15:51 – The power of audacity: doing what others won't
17:50 – Kyle's story of bold action and betting on himself
20:05 – Mark's unforgettable moment asking a university president for help
21:40 – The "coffin campaign": a bold outreach strategy that landed a dream client
24:51 – Why conventional marketing no longer works in an oversaturated world
26:04 – How to position your message so people actually lean in
28:14 – Small shifts in clarity that create massive business impact
29:14 – A powerful story that captures Mark's philosophy in action
In this episode of the Story Engine Podcast, I sit down with Carolee Moore, an expert storyteller who helps corporate leaders and subject matter experts find their voice, get on the right podcasts, and turn their visibility into real business growth. What stood out to me most is how Carolee doesn't just focus on booking interviews—she helps people reconnect with their authentic voice after years of operating inside corporate expectations. We explore how storytelling, when done right, becomes the bridge between deep expertise and real influence.
Carolee shares her journey from growing up in Jamaica surrounded by storytelling, to navigating corporate America, to building (and walking away from) a successful marketing agency that no longer aligned with her. We also dive into how podcast guesting can fast-track credibility in B2B spaces, why so many experts struggle with visibility despite their experience, and how finding your voice can literally "change the vote" in the rooms that matter most. If you've ever felt unseen, under-recognized, or stuck playing small—this conversation will show you a new path forward.
00:49 – From Jamaica to the U.S.: The Roots of a Storyteller 02:09 – Corporate Life, Structure, and Suppressed Creativity 03:30 – Building (and Closing) a Multi-Six-Figure Agency 04:24 – The Pivot: From Marketing to Podcast Guesting 05:31 – The Types of Experts She Works With 07:41 – Why Podcasting Works for High-Level Experts 09:00 – Turning Stories Into Credibility and Sales 11:14 – The Hidden Struggles of High-Achieving Experts 12:46 – Watching Less Experienced People Win (and Why It Hurts) 14:08 – The Real Transformation: Finding Your Authentic Voice 16:46 – Integrating Visibility With Sales and Business Strategy 17:23 – The Boardroom Moment That Changed Everything 19:00 – Speaking Up and Changing the Vote 20:58 – Learning to Own Your Voice 21:39 – Underpricing and Positioning Lessons as an Agency Owner 22:46 – A Major Win: Earning a Year's Salary in One Day 23:30 – Learning to Celebrate and Step Away 24:44 – The Story Reflection: From Silence to Impact
In this episode of the Story Engine Podcast, I sit down with Jonathan Greye from personalbrand.com to explore what branding really means—and why most people are getting it completely wrong. We go far beyond logos, fonts, and color palettes to uncover the deeper "engine of the story" that drives everything: your identity, your lived experiences, and the essence of who you are. Jonathan shares how true branding is about mirror work—reflecting your full story back to you so clearly that it transforms not just your messaging, but your offers, your team alignment, and the way your entire business operates.
What struck me most is how this process doesn't just create a brand—it creates freedom. When your brand is rooted in your true essence, you stop rebuilding your website every year, stop chasing trends, and start building something timeless that evolves with you. Jonathan also opens up about the pivotal moment that pushed him to leave agency life behind and build a business where creativity, alignment, and impact finally came together. If you've ever felt boxed in, scattered, or disconnected from your own brand, this conversation will completely reframe how you see your business.
01:09 – The "Engine of the Story" Explained Jonathan shares how storytelling across copy, visuals, and design creates a multi-sensory brand experience.
03:42 – What a Brand Manifesto Actually Does We break down how a manifesto draws a line in the sand, attracts the right people, and repels the wrong ones.
05:09 – Where Most Branding Agencies Get It Wrong Why focusing only on content or niching can limit growth—and how true brand DNA creates long-term flexibility.
07:42 – The Costly Trap of Constant Rebranding I share the common cycle of rebuilding websites and chasing trends—and why it never works long term.
08:38 – Mirror Work: Seeing Yourself Clearly for the First Time Jonathan defines mirror work and explains how embracing your full story becomes your true differentiation.
10:25 – How Your Brand Shapes Your Offers and Business Model We explore how understanding your essence influences not just messaging—but how you structure your entire business.
12:04 – The "Frankenstein Brand" Problem Jonathan describes how many entrepreneurs piece together scattered strategies that never fully align.
15:06 – Branding That Creates Cultural Impact How great brands go beyond marketing and begin to shape movements and communities.
17:08 – The Breaking Point: Creative Director Burnout Jonathan shares the moment he realized his dream job wasn't what he thought it would be.
18:12 – The Dali Museum Project That Changed Everything A powerful story of creative rejection that led to a complete shift in his career path.
20:02 – The First Aligned Client Experience The moment Jonathan realized he was finally doing the work he was meant to do.
21:39 – "I Finally Felt Seen" How a client's reaction validated his new approach to branding and set the foundation for his business.
26:08 – From Rejection to Reinvention (Story Breakdown) I reflect Jonathan's journey back to him, connecting the dots into a powerful, transformational narrative.
28:58 – Where to Learn More How to connect with Jonathan and explore working with his team at personalbrand.com.
What if the reason your coaching business feels exhausting… is because it's built the wrong way? In this episode of the Story Engine Podcast, I sit down with Christie Ruffino to unpack how coaches, speakers, and authors can escape the chaos of low-ticket offers, endless content creation, and "shiny object syndrome" — and instead build scalable, high-ticket programs that deliver real results.
Christie shares her proven framework for turning your expertise into a profitable, freedom-based business using strategic offers, risk-reversal guarantees, and books as powerful lead-generation tools (not just credibility pieces). You'll also hear her raw journey from overworked single mom grinding through 10+ hour days… to creating a business that supports her lifestyle, her family, and her freedom. If you're ready to stop spinning your wheels and start building something sustainable, this episode will show you how.
In This Episode
- 01:27 – Christie's Background & Mission From publishing expert to helping coaches leverage books for impact and income.
- 02:21 – Why Most Books Don't Make Money The myth of "build it and they will come" — and why a book alone won't grow your business.
- 03:45 – The Right Way to Use a Book as a Lead Generator How to position your book as a funnel that attracts ideal high-ticket clients.
- 05:06 – What High-Ticket Clients Actually Want Why they don't care about reading your book — and what they do want instead.
- 06:40 – Building a Real High-Ticket Offer The biggest mistake coaches make (starting too small) and how to position yourself as an expert faster.
- 08:36 – The Power of Guarantees in Coaching Programs How risk-reversal builds trust, improves conversions, and ensures real client results.
- 10:02 – Screening vs Selling Why the best high-ticket models focus on qualifying clients instead of convincing them.
- 11:28 – The "Busy & Broke" Entrepreneur Trap Content overload, shiny objects, and why the ascension model leads to burnout.
- 13:27 – Christie's Unique Framework Risk-reversal offers, done-for-you components, and structured group coaching systems.
- 16:19 – Done-For-You vs Done-With-You Support How to design offers that maximize results without draining your time.
- 17:26 – Christie's Breaking Point Working 10–12 hour days as a single mom, overwhelmed and stuck in the hustle cycle.
- 20:08 – The Emotional Cost of Busyness The hidden guilt and pressure of trying to provide while feeling absent at home.
- 22:17 – The Turning Point: High-Ticket Transformation Moving from chaos to clarity — and finally building a business that works.
- 24:32 – Freedom, Travel, and Lifestyle by Design Choosing how to work, where to work, and creating space for life again.
- 25:15 – Christie's Story, Reframed A powerful narrative transformation illustrating her full journey and impact.
- 30:19 – Where to Learn More & Final Thoughts Christie shares resources and reflects on the power of storytelling in business.
What if the way you lead today was shaped long before your first job, team, or business? In this episode of the Story Engine Podcast, we sit down with Dr. Kevin Mays to explore how early childhood roles—whether you were the oldest, youngest, or an only child—quietly influence your leadership style, decision-making, and even the types of people you attract into your life and work.
Dr. Kevin breaks down how these deeply ingrained patterns can either limit or amplify your impact—and more importantly, how to break free from them. This conversation is a powerful invitation to lead yourself first, so you can show up more authentically for your team, your clients, and your mission. Plus, you'll get a behind-the-scenes look at how Kevin is shaping his message and story for an upcoming book—revealing what it really takes to step into your full leadership potential.
Highlights:
(00:25) – Kevin's origin story: getting kicked out of college and discovering the power of choosing what you want vs. what you should
(01:40) – From psychologist to leadership expert: helping high achievers become "inspired executives"
(02:45) – The breaking point: realizing a traditional career path wasn't the right fit after a near-dangerous flying experience
(03:20) – A radical decision: selling everything, hitting the road, and designing life on his own terms
(04:10) – "My age doubled overnight": the moment Kevin stepped into adulthood, leadership, and responsibility
(05:00) – Leading through crisis: helping a bank grow during the 2006–2008 financial collapse using conscious leadership
(07:18) – The deeper mission: mastering consciousness and applying ancient wisdom (like teachings of the Buddha) to modern leadership
(09:10) – What's really leading you: the "invisible patterns" formed in early childhood that drive your behavior
(10:00) – The neuroscience of identity: how your brain wires your beliefs, habits, and self-concept before age 3
(10:45) – The "8-lane highway" effect: why most people repeat the same patterns for life without realizing it
(11:30) – Birth order explained: how being oldest, youngest, or an only child shapes your leadership style
(12:30) – The trap of success: how the traits that made you successful become your biggest limitation
(13:20) – The turning point: awareness as the gateway to breaking unconscious patterns
(14:44) – Why entrepreneurs struggle to scale: when "doing everything yourself" becomes the bottleneck
(16:47) – Leadership ripple effect: how your internal patterns create chaos—or clarity—throughout your entire organization
(17:30) – "I work with a bunch of idiots": the hard truth about leadership and taking responsibility for your team
(18:39) – The real work: shifting from mastering the external world to mastering your internal one
(19:48) – Kyle's breakthrough: how being an only child shaped conflict avoidance and over-responsibility
(21:31) – The realization: what got you here won't get you to the next level
(23:06) – The process: building awareness as a mental discipline to interrupt and rewrite old patterns
(25:27) – A painful lesson: staying too long with a misaligned client and the toll it took on Kevin's life
(26:00) – The cost of misalignment: anxiety, stress, and how it impacts your family and well-being
(27:27) – The breaking point: finally letting go of what wasn't working
(28:17) – The shift: what happens when you create space by removing what drains you
(29:00) – Alignment in action: attracting better clients, better opportunities, and more fulfilling work
(29:45) – Case study: a high-level executive transforms confidence and lands a better-aligned role
(30:20) – Organizational transformation: how one leader's internal shift improved communication, culture, and profitability
(31:00) – A powerful story: Kyle reflects Kevin's journey into a compelling narrative of transformation
(35:58) – Final insight: you are always writing your story—whether you realize it or not
(36:18) – Where to go next: Dr. Kevin shares his book launch and how to begin upgrading your leadership
In this episode, I sit down with Shannon Graham—someone who's spent over two decades helping visionary leaders bring bold ideas to life—and who is now stepping into his own vision with LOOTBOX, a performance nutrition brand designed specifically for gamers. What struck me most in this conversation is how Shannon's entire journey—from not fitting into traditional masterminds to embracing imagination and creativity—has led him to build something that truly serves a community often overlooked and misunderstood.
We explore the massive gap in the gaming industry between the demand for high-level performance and the low-quality, sugar-loaded products marketed to gamers. Shannon shares how LOOTBOX is different—not just in what it delivers nutritionally, but in how it creates community, elevates identity, and integrates cutting-edge experiences like AI companions. This is a conversation about creativity, courage, and what happens when you stop trying to fit in—and start building something better.
Highlights:
- 00:58 – Shannon shares his transition from 22 years in leadership development to launching LOOTBOX
- 02:18 – Why imagination and creativity are the most underrated drivers of real-world impact
- 04:03 – Inside the "Hall of Heroes" and how childhood nostalgia fuels adult innovation
- 06:02 – How working on "moonshot" ideas shaped Shannon's ability to think beyond existing models
- 08:30 – The inspiration (and limitations) behind fast-scaling brands—and how LOOTBOX stands apart
- 10:31 – The real problem with gamer nutrition: sugar, crashes, and lack of respect
- 12:50 – Why sustainable performance and recovery are the missing pieces in gaming culture
- 15:16 – The massive gap in the market—and why gamers are ready for something better
- 17:05 – Introducing Nova: the AI avatar companion changing the user experience
- 20:23 – How Shannon is blending gaming culture with
Hair loss is often treated as a surface-level issue—but what if the real cause runs much deeper? In this episode of the Story Engine Podcast, I sit down with Dr. Julie Olson to uncover the often-overlooked metabolic factors behind hair loss, along with the profound emotional and psychological toll it can take on women. This conversation goes beyond quick fixes, shining a light on the internal imbalances that may be at the root of the problem.
Dr. Julie shares her holistic approach to restoring hair health by addressing the body as an interconnected system—offering a new sense of hope for women who feel frustrated, unseen, or stuck. If you or someone you know has struggled with hair loss and hasn't found real answers, this episode opens the door to a more compassionate, root-cause-driven path forward.
Highlights:
(00:24) – Julie introduces her work: a triple board-certified nutritionist specializing in root-cause solutions for female hair loss
(01:03) – Kyle shares his experience with "biological anxiety" and how metabolic issues can manifest in unexpected ways
(02:14) – Why hair loss isn't genetic destiny: the role of epigenetics and how lifestyle choices influence gene expression
(03:52) – The powerful symbolism of hair and why it plays such a deep role in identity—especially for women
(05:00) – "Hair is the crown of glory": the emotional weight of hair loss and why it's so devastating
(06:10) – The psychological impact: how hair loss affects confidence, relationships, and how women show up in the world
(06:40) – The stress-hair loss cycle explained: how chronic stress triggers inflammation and pushes hair into the shedding phase
(07:58) – The surprising role of the scalp microbiome—and why hair requires more nutrients than you might think
(08:57) – The vicious cycle: how emotional stress about hair loss can actually make the condition worse
(10:00) – Why common solutions fail: extensions, transplants, and treatments that ignore the root cause
(10:50) – Julie's personal story begins: losing her hair in clumps at age 38 and being dismissed by doctors
(11:27) – "Medication is a bandage": why most approaches miss the deeper metabolic issues
(13:30) – The problem with modern medicine: being dismissed, unheard, and pushed toward lifelong medication
(16:25) – The 5 root causes of hair loss revealed: hormonal, digestive, inflammatory, toxins, and stress
(17:03) – Hidden toxins explained: how plastics, cosmetics, and everyday products disrupt hormones and health
(19:49) – A bigger issue emerges: why modern life is creating more metabolic problems than ever before
(21:23) – Lessons from a "Blue Zone": how lifestyle, food, and simplicity impact long-term health
(23:16) – The turning point: Julie leaves her dream job after her mother's cancer diagnosis—and her own health begins to decline
(24:49) – Hiding in the office: the emotional reality of hair loss—shame, isolation, and desperation for answers
(25:11) – "I was humiliated": the breaking point and frustration of getting no real solutions from doctors
(26:32) – The healing journey begins: uncovering hidden infections, food sensitivities, and internal imbalances
(28:43) – The slow victory: regaining her hair—and more importantly, control over her health and life
(29:43) – Starting her own practice: a moment of empowerment and stepping into her true calling
(31:00) – Kyle reflects Julie's story back: a powerful narrative of transformation, resilience, and purpose
(36:18) – A deeper layer: Julie's mother survives cancer, reinforcing the power of metabolic health and lifestyle changes
(37:13) – A heartbreaking insight: why losing hair can feel worse than chemotherapy for some women
(37:53) – The mission: giving women hope worldwide and addressing hair loss at its true root
(38:31) – Next steps: Julie shares how to identify your root cause with her diagnostic quiz
What if the goals you're chasing aren't actually yours? In this episode of The Story Engine Podcast, Kyle Gray sits down with Lia Dunlap, creator of the Limitless Life Club, to explore how leaders — especially women — can break free from expectations placed on them and design a life aligned with their true vision. Lia shares what it really means to live "limitless": setting goals rooted in authenticity, creating sustainable momentum, and building a path that feels expansive rather than exhausting.
Together, Kyle and Lia unpack the hidden pressures that shape our ambitions, how to separate external noise from internal truth, and why clarity is the foundation of both leadership and fulfillment. They also co-create a new story that captures the unique value of the Limitless Life Club — a community designed to help leaders move from reactive striving to intentional creation. If you're feeling successful on paper but disconnected from your deeper vision, this episode will help you recalibrate and reimagine what's possible.
Episode Highlights & Timestamps 02:15 — What the Limitless Life Club is and who it's designed to serve.
05:30 — The difference between externally driven goals and internally aligned vision.
08:45 — Why many leaders — especially women — feel boxed in by expectations.
12:00 — Redefining ambition: choosing goals that energize rather than deplete.
15:30 — Creating an enjoyable path to success instead of pushing through burnout.
18:45 — The power of community and support in expanding what feels possible.
22:00 — Co-creating a new narrative for leadership and limitless living.
25:00 — Practical steps to begin aligning your goals with your true vision.
Why are so many large organizations struggling with high attrition, disengaged teams, and eroding trust? In this episode of The Story Engine Podcast, Kyle Gray sits down with Jim Carlough to explore his framework for becoming a more "integrist" leader in today's rapidly evolving corporate landscape. Jim shares his philosophy behind the Six Pillars of Leadership — a practical model designed to strengthen trust, stabilize teams, and reduce costly turnover inside large corporations.
Together, they unpack why traditional leadership approaches are breaking down, what employees truly need from leaders in 2025 and beyond, and how trust—not perks or compensation—is the real competitive advantage. Jim reveals how leaders can shift from reactive management to intentional stewardship, creating cultures where people stay, perform, and grow. If you're leading a team, running a division, or responsible for culture inside a growing organization, this episode offers actionable insight into building loyalty, accountability, and long-term success.
Episode Highlights & Timestamps 02:30 — The root causes of high attrition: broken trust, misalignment, and leadership blind spots.
05:45 — What it means to be an "integrist" leader in the modern corporate environment.
09:30 — Overview of the Six Pillars of Leadership and how they interconnect.
13:00 — Why trust is the true performance multiplier inside organizations.
17:20 — Practical strategies to reduce turnover and rebuild engagement from the top down.
21:10 — Common leadership mistakes that unintentionally drive high performers away.
24:40 — How culture is shaped daily through decisions, communication, and consistency.
27:30 — Implementing the Six Pillars inside large corporate structures without resistance.
What if you could legally defer — or even eliminate — the 20% to 50% capital gains taxes that quietly erode generational wealth? In this episode of The Story Engine Podcast, Kyle Gray sits down with Brett Swarts, founder of Capital Gains Tax Solutions, to unpack his unique approach to helping high-net-worth individuals transition from highly taxed exits into sustainable, passive income streams.
Brett shares how business owners, real estate investors, and entrepreneurs can reposition their wealth instead of handing a massive portion over to taxes — all while preserving control, flexibility, and legacy. You'll hear Brett's personal origin story, the turning point that sparked his mission, and the framework he uses to help clients build tax-efficient strategies that support long-term freedom and generational impact. If you're planning an exit, selling appreciated assets, or simply want to steward your wealth more strategically, this conversation could fundamentally change how you think about capital gains.
Episode Highlights & Timestamps 02:30 — Brett explains the common tax trap: losing 20%–50% of wealth at the moment of exit.
05:45 — Who this strategy is for: entrepreneurs, real estate investors, and high-net-worth individuals preparing for liquidity events.
09:30 — Brett's origin story: the personal and professional experiences that fueled his passion for capital gains solutions.
13:15 — Understanding tax deferral vs. tax elimination — and why timing is everything.
17:40 — The strategic framework Brett uses to convert concentrated wealth into diversified passive income.
21:30 — How to maintain control and flexibility while repositioning assets.
24:50 — Protecting generational wealth: aligning tax strategy with legacy planning.
Most podcasts don't fail because of bad content — they fail because of bad strategy. In this episode of The Story Engine Podcast, Kyle Gray sits down with Paresa Noble, founder of Noblier Media, to unpack what it actually takes to transform a podcast from a passion project into a powerful authority-building, revenue-generating business asset. Paresa shares how she helps experts and thought leaders use strategic positioning, data-driven metrics, and the right creative support to build podcasts that create measurable growth — not just downloads.
Together, Kyle and Paresa break down the overlooked details that separate hobby shows from high-impact platforms: messaging clarity, intentional storytelling, backend strategy, and the systems required to sustain momentum. They also explore how having the right team behind you doesn't just improve your show — it creates freedom, scalability, and new opportunities you can't access alone. If you're a founder, expert, or thought leader who wants your podcast to drive real results instead of just filling your calendar, this episode will shift how you think about podcasting.
Episode Highlights & Timestamps 02:15 — Why most podcasts struggle to create business results — and the strategic gaps most hosts don't see.
05:00 — The difference between "just publishing episodes" and building a podcast with clear positioning and purpose.
08:30 — How data-driven metrics should inform your strategy (and which numbers actually matter).
12:00 — Crafting messaging that establishes authority and attracts aligned clients instead of casual listeners.
15:45 — The hidden production and strategic layers that elevate a podcast into a premium brand asset.
19:30 — Building the right support team: how delegation unlocks creativity, growth, and sustainability.
23:00 — Co-creating your story: how expert support can clarify your voice and amplify your message.
26:00 — Turning your podcast into a freedom engine instead of another obligation.
What if the future of business, connection, and community isn't more online—but more offline? In this episode of The Story Engine Podcast, Kyle Gray sits down with Aleksandar Svetsky, founder of SatLantis, a new platform designed to compete with Meetup and Eventbrite by empowering creators to build monetizable, sustainable, human-centered communities in the real world.
Aleksandar makes a bold case: the internet had its run, but the next great opportunity lies in physical spaces—shared experiences, meaningful gatherings, and communities built around trust and aligned values. Together, Kyle and Aleksandar explore why digital platforms have eroded real connection, how event organizers can reclaim ownership and revenue, and why offline communities may become the most valuable asset entrepreneurs can build in the coming decade. If you're a creator, community builder, or business owner wondering what comes after "audience building," this episode will challenge how you think about growth—and where it truly happens.
Episode Highlights & Timestamps 01:15 — What is SatLantis? A new alternative to Meetup and Eventbrite designed for monetizable, human-centered communities.
03:00 — Why online platforms are failing community builders—and the hidden cost of digital dependency.
06:30 — The economic opportunity of real-world gatherings: why physical presence creates deeper trust and stronger networks.
09:45 — Ownership vs. renting attention: how platform incentives shape (and often distort) community culture.
13:20 — Building sustainable, revenue-generating communities without sacrificing authenticity.
17:10 — The psychological and cultural shift toward offline connection in a hyper-digital world.
22:00 — What successful community builders are doing differently—and how SatLantis supports them.
26:00 — Practical steps to start building your own real-world community today.
What if the rules you've been following in business aren't helping you grow—but quietly holding you back? In this episode of The Story Engine Podcast, Kyle Gray sits down with Paige Arnof-Fenn, founder of the global branding and marketing firm Mavens & Moguls, to explore how breaking the "right" rules can unlock clearer messaging, stronger brands, and work that actually feels meaningful again.
Paige shares her unconventional journey from Wall Street financial analyst to Procter & Gamble and Coca-Cola brand marketer to startup leader—and ultimately entrepreneur—revealing how each chapter shaped her philosophy around branding, market research, and ethical growth. Together, Kyle and Paige dive into why so many companies struggle to stand out, the dangers of relying on "feel-good feedback" instead of real market insight, and how storytelling, scrappy marketing, and values-based decision-making can transform both businesses and lives. This conversation is a must-listen for founders, marketers, and leaders who want to grow faster without losing their soul.
On This Episode * 00:53 From Wall Street to entrepreneurship: Paige's unconventional career journey * 02:37 Why Paige never fit neatly into corporate rules—and why entrepreneurship changed everything * 05:44 Who Mavens & Moguls serves best: startups, mid-market firms, and Fortune 500 gaps * 07:52 The real challenges of pre-revenue and venture-backed startups * 08:59 Why market research matters more than opinions (and how to do it quickly and cheaply) * 12:05 What makes Paige's approach different: treating client budgets like it's her own money * 15:27 Powerful success stories: Sundance Film Festival, Hurricane Katrina, and storytelling under pressure * 22:12 A defining early-client moment: choosing values over revenue * 27:32 Playing the long game: building a business you actually want to wake up to * 30:09 Kyle reflects Paige's story and the deeper mission behind her work * 33:43 Paige's closing advice: why authentic stories beat buzzwords, AI noise, and "sea-of-sameness" marketing
AI isn't just about automation—it's about making your business more human. On this episode of The Story Engine Podcast, Kyle Gray sits down with Nick Morgan, founder of Perfectus Labs, an AI-powered agency helping entrepreneurs and creators get better results while freeing up time to focus on what matters most. Nick shares how he built systems and tools like Cognos SEO and Book Solid to help businesses personalize outreach, increase engagement, and scale efficiently—without losing the human touch.
From manually following up with clients for hours every night to traveling the world while his AI-powered systems manage communications, Nick's journey shows how thoughtful AI implementation can break the burnout cycle and create real freedom. They explore how AI can be used ethically to connect with prospects, create better customer experiences, and generate measurable business results—like 98% inbox placement and response rates as high as 34%. Whether you're a small business owner, marketer, or entrepreneur, this episode is packed with actionable insights to help you work smarter, connect deeper, and live better.
On This Episode * 00:54 Nick's journey from enterprise clients to building tools for SMBs, including Cognos SEO and Book Solid * 03:50 Making AI outreach feel human: personalized messages, curated content, and high inbox placement rates * 06:00 Kyle reflects on "the platinum rule" in AI outreach: treat people how they want to be treated * 07:09 Event follow-ups: using AI to book calls and manage connections automatically, increasing booking rates up to 60% * 08:48 Reducing the manual workload: how AI frees up hours previously spent on follow-up * 12:27 Using AI to motivate prospects to take action, including webinar attendees and cold prospects * 14:18 AI as a tool for revenue generation first, then efficiency in operations—tangible, fast, and visible results * 19:35 How Perfectus Labs leverages experience, psychology, and agentic AI to deliver results for clients * 22:47 The personal cost of manual follow-up: burnout, long hours, and lack of free time; integrating work into daily life * 28:49 Achieving freedom through AI: traveling to London, exploring history, and being present while business runs smoothly
Running a dental practice—or any service-based business—can be both rewarding and overwhelming. In this episode of The Story Engine Podcast, Kyle Gray sits down with serial entrepreneur and marketing expert Ridgely Goldsborough to explore how dentists can attract better patients, grow their practices efficiently, and create lives with more freedom and less stress. Ridgely shares his personal journey from running 45 companies to helping elite dental practices scale with smart marketing, AI, and systems that actually work.
They dive into the unique challenges dentists face: balancing full schedules with financial growth, handling moral dilemmas around patient care and pricing, and navigating the competitive, fast-changing world of marketing. Ridgely also shares lessons from his own experiences with pandemic disruptions, business setbacks, and the transformative power of putting the right systems and team in place. Whether you're a dentist, a health practitioner, or an entrepreneur wanting higher-paying, higher-quality clients, this episode provides practical insights and actionable strategies to thrive in your practice and your life.
In This Episode * 00:54 Ridgely's background: 45 companies, serial entrepreneurship, and lessons from failure * 02:27 Why Ridgely focuses on dentistry and the unique dynamics of marketing to dentists * 04:15 The delicate balance of patient volume, marketing, and ethical dilemmas in dental practices * 07:25 Managing complex cases and patient financial realities while maintaining profitability * 09:54 How elite practices handle selling and treatment plans with treatment specialists * 12:31 The importance of AI, specialized marketing experts, and having a "geeky" team for success * 15:03 VIP concierge-style service: making marketing personal while allowing dentists to focus on what they love * 17:09 Outcomes of optimized marketing: more high-value cases, happier clients, and competitive advantage * 19:12 Handling tough conversations and building strong, trust-based client relationships * 21:08 Ridgely reflects on challenges during the pandemic and other major business disruptions * 24:25 Transitioning from player to coach: building systems and a team that runs the business * 26:25 Achieving more freedom, better client results, and personal fulfillment through systems and guidance
What if the way you think about money is holding you back from the life you actually want? In this episode of The Story Engine Podcast, Kyle Gray sits down with entrepreneur and financial strategist Brandon Neely to explore how infinite banking—a system used by some of the wealthiest families in the world—can give you control over your money, your business, and your life.
Brandon shares his deeply personal journey from running a coffee shop with no safety net to navigating floods, business volatility, and family challenges—all while learning to build wealth the smart way. From bootstrapping his first business to developing a financial system that balances profit, cashflow, and freedom, Brandon reveals how he and his wife crafted a life of clarity, security, and choice. If you've ever felt trapped by debt, uncertainty, or the stress of running your business, this conversation will give you actionable insights and the confidence to take control of your financial future.
On This Episode
- 01:12 Brandon's transition from coffee shop owner to financial entrepreneur
- 03:32 How emergency funds and access to capital saved their first business during a flood
- 06:36 Navigating volatility: COVID, business stress, and maintaining a life to the fullest
- 08:44 Three critical rules for business owners: know your calling, build a supportive team, and know your numbers
- 10:49 Explaining Profit First: a system to structure business finances for sustainability and growth
- 14:39 Using the 10-10-10 rule and percentage-based financial planning for clarity and control
- 16:41 The STILL method: set goals, track, inspect, adjust, and live deliberately
- 19:45 Overcoming personal and business crises: miscarriage, loss, and debt
- 23:18 Experiencing freedom and choice through financial clarity: trips, experiences, and family priorities
- 25:19 Building rhythms in life: date nights, family trips, and meaningful routines
Being a CEO isn't just about working harder—it's about knowing when to step back, lead with intention, and grow both yourself and your company. On this episode of The Story Engine Podcast, Kyle Gray sits down with Patrick Thean, CEO coach and author of The Journey to CEO Success, to unpack the 7 key practices that help executives lead more effectively, achieve their dreams, and increase the value of their businesses.
Patrick shares his own journey of burnout, reflection, and transformation—from feeling like a "Chinese dish spinning on a lazy Susan" to discovering how rhythm, commitment, and courageous leadership can unlock sustainable success. Together, they explore how CEOs can avoid the trap of overworking, develop the right team, embrace vulnerability as a leadership tool, and align personal growth with company growth. Whether you're a first-time CEO or running a multi-million-dollar business, this conversation offers actionable insights to become the best version of yourself while creating lasting impact for your team, your company, and your life.
Episode Highlights & Timestamps * 01:06 Patrick shares his personal journey, family life, and coaching philosophy * 02:16 Defining the CEO: mid-market firms, growth ranges, and long-term client partnerships * 04:33 What "success" really means for CEOs: combining joy and achievement * 06:30 Why high-achieving CEOs often hit a ceiling; the limits of working harder alone * 09:32 Symptoms of burnout: fatigue, irritability, and reduced joy in work * 11:46 The vicious cycle of overworking and underperforming; the need for coaching * 14:28 Patrick's methodology: conviction, commitment, courage, and predictable rhythm in leadership * 17:52 Consistency as a core leadership principle: how emotions impact your team * 19:34 Using vulnerability effectively: sharing struggles to lead and inspire * 21:39 Choosing clients and relationships that align with mutual respect and chemistry * 23:25 The 7 key practices from The Journey to CEO Success: starting with yourself, building alignment, culture, and strategy * 24:13 Reflecting on transformation: how intentional practice improves leadership, personal life, and company growth * 27:16 Patrick's "lazy Susan" metaphor: recognizing burnout, reflection, and aligning personal and professional growth
Money is more than numbers on a page—it's energy, reflection, and a pathway to aligning your life with your purpose. On this episode of The Story Engine Podcast, Kyle Gray sits down with Francesca Rea, senior wealth advisor, prosperity coach, and author of Divine Wealth, to explore how women can reclaim power over their finances and their lives. Francesca shares her journey from managing money in a rigid, masculine way to embracing the feminine side of wealth—learning to receive, give, and create abundance while staying aligned with her purpose.
Together, they dive into the mental, emotional, and spiritual dimensions of money. Francesca reveals the unique financial challenges women face, the limiting beliefs that hold them back, and how balancing structure with intuition can create not only financial success but also freedom, joy, and presence. From her own experiences with divorce, self-sabotage, and transformation, Francesca provides actionable strategies for women to attract the right clients, manage finances with intention, and build a life of abundance that reflects their true selves.
On This Episode * 01:53 Overview of Divine Wealth: a mix of fiction and nonfiction weaving an 8-step process through a money retreat in Bali * 02:42 Unique struggles women face with money: prioritization, societal pressures, and anticipating independence due to death, divorce, or decision * 05:03 Common limiting beliefs: fear of greed, unworthiness, avoiding numbers, and feeling too busy to engage with finances * 06:38 Masculine vs. feminine energy in money: extremes, balance, and the importance of structure and strategy alongside intuition * 10:09 Money and relationships: starting conversations, establishing "we" and "me" accounts, and cultivating financial freedom within partnerships * 12:11 Spiritual perspective on money: money as energy, mindful awareness, and the concept of a "money date" to nurture your finances consciously * 14:54 Francesca's unique approach: combining strategic planning, mindset work, and spiritual alignment to generate results and fulfillment * 17:08 Personal transformation: divorce, self-reflection, limiting beliefs, and learning to slow down, be present, and align money with life purpose * 21:03 Doubling income while slowing down: intentionality, visualization, tracking, and magnetizing the right clients * 24:46 Kyle reflects on his own experiences; Francesca shares the deeper impact of aligning money with life, presence, and empowerment
Real estate investing doesn't have to be scary, complicated, or out of reach. In this episode of The Story Engine Podcast, Kyle Gray sits down with Dr. Axel Meierhoefer, a master of creating wealth through residential real estate, to explore simple, powerful ways to build financial freedom and a better life. Dr. Axel shares how he transformed his own life from military service and corporate work to becoming a successful real estate investor, and how others can do the same—even from anywhere in the world.
They dive into the myths that hold people back from investing, the importance of focusing on cash flow over speculation, and how to define your "time freedom point" to live life on your own terms. From his early lessons during the dot-com bubble to the emerging role of AI and robotics in property management, Dr. Axel shows how real estate can be a consistent, reliable path to wealth while giving you the time and freedom to enjoy your life. Whether you're new to investing or looking for a better strategy, this conversation is packed with insights and actionable guidance.
On This Episode * 00:53 Dr. Axel shares his military background and transition to the US * 01:20 Journey from Air Force to corporate consulting and early real estate exposure * 04:42 How real estate became a lever for wealth and prosperity * 05:30 Debunking common real estate investing myths; focusing on cash flow vs. appreciation * 08:31 Defining the "time freedom point" and calculating the number of properties needed to reach financial goals * 09:47 How Dr. Axel spends his time: podcasts, gardening, lifelong learning, and curiosity about technology * 11:31 How AI and technology will transform property search, evaluation, and management * 14:07 Future cost reductions and efficiency gains through robotic property management * 17:11 Vision for smart, service-oriented communities and sustainable abundance * 19:49 Personal lessons from stock market bubble frustrations and the importance of understanding cycles * 24:55 Kyle shares his own experience with investing and the value of strategy, not speculation * 28:32 Dr. Axel's advice: find a mentor, get guided, and learn to invest with confidence
What if the reason your diet, supplements, workouts, or "perfect" health routines never quite worked wasn't lack of discipline—but missing information? In this episode of The Story Engine Podcast, Kyle Gray sits down with functional genetics expert Dr. Sam Shay to explore how genetic testing can uncover the hidden drivers behind chronic symptoms, inflammation, food sensitivities, mood issues, and long-standing health struggles that traditional approaches often miss.
Dr. Sam shares his powerful personal journey—from childhood trauma, chronic illness, insomnia, and unexplained symptoms to finally finding clarity through genetics testing after nearly 20 years of searching. Together, Kyle and Dr. Sam unpack how genetics provide a lifelong roadmap for diet, lifestyle, inflammation control, supplementation, and behavior—helping people stop guessing, stop blaming their bodies, and start working with their biology instead of against it. Whether you're a practitioner wanting better client outcomes or someone who feels like you've "tried everything," this episode will completely change how you think about health.
Episode Highlights & Timestamps * 01:03 Why genetics testing may be the most overlooked tool in personal health * 01:25 Dr. Sam's "wounded healer" origin story and lifelong struggle with chronic illness * 06:29 Why most people get overwhelmed and stuck when they run genetics on their own * 09:00 Why genetics is the highest-value health test you can run once and use for life * 11:24 How genetics determine carb tolerance, caffeine sensitivity, inflammation, and food reactions * 15:24 Why cravings, overeating, and sugar addiction are often genetic—not willpower failures * 18:47 The moment Dr. Sam got his genetics results and finally had answers * 21:42 How genetics ended self-blame and helped him forgive his body * 24:32 Feeling "in the right body" again: reclaiming strength, safety, and confidence * 26:54 Kyle reflects Dr. Sam's story and the transformative power of genetic clarity * 31:08 How practitioners and individuals can get started with genetics testing today
What if the reason your business feels overwhelming isn't a lack of hustle—but a lack of support? In this episode of The Story Engine Podcast, Kyle Gray sits down with business coach and outsourcing expert Kirsten Graham to unpack why so many entrepreneurs burn out trying to do everything themselves—and how the right kind of support can completely transform both your business and your life.
Kirsten shares her deeply personal journey from surviving the 2008 financial crash, closing her mortgage and title companies during one of the hardest seasons of her life, to rebuilding a business rooted in sustainable growth, leadership, and global team support. Together, Kyle and Kirsten explore the real reasons entrepreneurs resist hiring, the hidden cost of waiting too long to build a team, and how outsourcing—especially with skilled virtual assistants from the Philippines—can unlock creativity, clarity, and the feeling of being a "real" business owner again. If you've ever felt maxed out, isolated, or secretly wondered how everyone else seems to be doing it all, this conversation will change how you think about support forever.
In This Episode
- 01:00 – Kirsten's "Accidental" Path to Business Coaching How mentoring a former mortgage client led to a 15-year coaching career.
- 02:34 – What "Not Feeling Supported" Really Looks Like Burnout, overwhelm, and the invisible pressure entrepreneurs carry every day.
- 03:57 – The Real Beliefs Holding Business Owners Back from Hiring Why "I'll just do it myself" is a short-term mindset with long-term consequences.
- 05:38 – Hiring Too Late: The Hidden Trap Why waiting until you're drowning is the worst possible time to build a team.
- 06:01 – How to Train Without Burning Yourself Out Simple ways to create SOPs and train team members using screen recordings and systems.
- 07:07 – Where Entrepreneurs Need Support Most Marketing, podcasting, guest booking, tech, and bookkeeping—what Kirsten sees again and again.
- 08:52 – Why Skipping a Bookkeeper Is Costing You Money Missed write-offs, poor cash-flow decisions, and flying blind financially.
- 10:46 – The Human Side of Outsourcing Why hiring isn't just about delegation—it's about partnering with people who love what they do.
- 12:23 – "I Feel Like a Real Business Owner Now" The emotional shift clients experience once they're no longer doing everything alone.
- 13:42 – Hiring Too Late vs. Firing Too Late How both mistakes quietly drain your time, money, and energy.
- 16:15 – September 2013: The Breaking Point Kirsten recounts the moment she closed her businesses while caring for her terminally ill mother.
- 19:08 – What True Support Feels Like How having the right partner and team changes everything.
- 20:30 – A Conference That Changed the Game The moment Kirsten realized support meant freedom, not overwhelm.
- 22:06 – What Makes Kirsten's Approach Different Why her company isn't an agency—and why that distinction matters.
- 22:43 – Kyle Reflects Kirsten's Story Back to Her A powerful narrative moment that captures the heart of the episode.
- 27:43 – Final Advice for Entrepreneurs "If your time is worth more than $6 an hour, why are you doing tasks you hate?"
Amazon is one of the largest—and most competitive—marketplaces in the world. For e-commerce brands, the opportunity is massive, but so are the risks. In this episode of The Story Engine Podcast, Kyle Gray sits down with Sean Stone, an expert in helping brands scale and grow profitably on Amazon, to unpack what actually works in today's crowded marketplace.
Sean shares how brands can cut through the noise, avoid costly mistakes, and build systems that allow them to grow without burning margin or momentum. From positioning and strategy to understanding how Amazon really rewards sellers, this conversation is essential listening for founders, brand owners, and marketers who want to compete—and win—on Amazon. Whether you're just entering the platform or already scaling, this episode will change how you think about Amazon as a growth channel.
On This Episode (00:20) Meet Sean Stone: How he helps brands scale in the world's most competitive marketplace
(00:35) The biggest mistakes brands make when trying to grow on Amazon
(00:50) What most sellers misunderstand about Amazon's algorithms and incentives
(01:05) How to position your brand to stand out—without racing to the bottom on price
(01:20) The strategic mindset shift required to scale profitably on Amazon
In high-pressure corporate environments, great ideas often die—not because they're bad ideas, but because they're poorly communicated. In this episode, communication expert Namaan Mian joins Kyle to unpack the art and science of storytelling inside organizations where decisions move slowly, egos run high, and clarity is rare.
Namaan has mastered how to help leaders across levels—from emerging managers to senior executives—craft stories that move people, shape action, and cut through complexity. He reveals the subtle psychology behind influence, the mechanics of message design, and the conversational patterns that make your ideas impossible to ignore. If you work in any environment where ideas must be championed, defended, and sold, this conversation will give you tools you can put to work immediately.
In This Episode 00:40 — What Makes Corporate Storytelling So Hard? Namaan breaks down the unique pressures of corporate communication—hierarchy, pace, personalities, politics—and why most messages get lost.
01:05 — The Cost of an Unclear Message Why even brilliant leaders fail when they can't articulate vision, strategy, or expectations.
01:28 — Namaan's Foundational Framework for Communication The starting point of his process: identifying the "why," the audience's state of mind, and the outcome you're trying to create.
01:55 — Story Structure for Busy Leaders How Namaan teaches executives to organize their message so people listen, remember, and take action.
02:10 — Communicating Up vs. Down the Chain The differences between influencing senior leaders versus giving direction to teams—and why most people confuse the two.
02:35 — Overcoming Corporate Noise Namaan shares the techniques he uses to help leaders break through organizational static and get their ideas championed.
02:58 — Real-World Examples A look at how Namaan has helped leaders navigate conflict, pitch complex ideas, and gain buy-in on critical decisions.
03:25 — The Role of Emotional Intelligence in Storytelling Why data alone fails—and how Namaan trains leaders to understand human drivers behind acceptance and resistance.
03:50 — Closing Thoughts & Where to Find Namaan How to continue learning from Namaan and apply these principles to your own communication challenges.
Most entrepreneurs prepare for growth, partnership, and success—but few prepare for what happens when a business partnership ends. In this episode of The Story Engine Podcast, attorney Margeaux Thomas pulls back the curtain on one of the most emotionally charged and financially high-stakes challenges a founder can face: the business divorce.
Margeaux specializes in helping founders, partners, and executives untangle their companies, their identities, and their futures when a partnership breaks apart. She shares the unseen emotional toll, the common patterns she witnesses in conflict, and the transformational process she uses to guide both parties toward resolution, clarity, and a more abundant life beyond the breakup. Whether you're in a partnership now, considering one, or navigating a separation of your own, this conversation offers powerful insights into conflict, communication, and reclaiming your future.
In This Episode 00:45 — What Is a Business Divorce? Margeaux describes how business breakups mirror personal divorces—emotionally, psychologically, and financially.
01:10 — The Hidden Stress Behind Business Breakups How years of investment, employees' livelihoods, and identity all amplify the tension.
01:35 — The Emotional Patterns Margeaux Sees Every Time Fear of loss, betrayal, resentment, and the stories partners create about each other.
01:58 — Moving From Conflict to Clarity Margeaux's process for helping partners express their truth, identify what they really want, and de-escalate hostility.
02:22 — Accessing Abundance After the Breakup How partners evolve, rediscover purpose, and build better lives once the conflict is settled.
02:40 — Why Most Founders Don't Prepare for This The false belief that partnership problems "won't happen to us" and why this mindset is costly.
03:05 — The Power of Neutral Facilitation Why outside support isn't optional—it's essential when emotions distort reality.
03:30 — Final Thoughts & Where to Learn More Margeaux shares her closing insights and resources.
For over four decades, Ravi Sawhney has shaped the world through human-centered innovation—from the first touchscreen experiences at Xerox PARC to iconic products and services that have improved millions of lives. In this episode of The Story Engine Podcast, Ravi shares the timeless principles behind his psychoesthetic methodology: a design philosophy rooted in emotion, memory, and how an experience makes us feel about ourselves.
We explore why modern technology often feels synthetic, how great design creates meaning rather than aesthetics, and why the most successful products, services, and even political messages connect to our deepest human needs. Ravi reveals the emotional tests every person unconsciously runs—Is it like me? Does it like me? Can it make me more?—and demonstrates how companies can use these insights to create solutions that resonate, inspire, and elevate. This is an insightful journey through innovation, anthropology, storytelling, and the universal longing for affirmation.
On This Episode
00:25 — Ravi's Origin Story: From Xerox PARC to Founding RKS Design Ravi recounts his early work on the first touchscreen graphical interfaces and the leap from corporate life to entrepreneurship.
01:50 — The Core Principle: Human-Centered Innovation "It's not how you feel about the design—it's how the design makes you feel about yourself."
02:36 — The Problem with AI-Driven, Algorithm-Centered Design Why modern technology often feels synthetic and emotionally flat.
04:57 — The Human Emotional Litmus Test "Is it like me? Does it like me? Can it make me more?" Ravi explains the universal psychological process humans use to evaluate meaning.
06:20 — Maya Angelou Meets Design Why emotion—not logic—is the heart of unforgettable experiences.
07:12 — Why Organizations Seek Human-Centered Innovation The two sides of motivation: fear avoidance and aspiration.
10:14 — How the Hero's Journey Is Actually a Design Process Ravi breaks down attract → engage → adopt → affirm.
12:15 — What Makes Psychoesthetics Unique Discovering deeper meaning and triggering positive memories through design.
17:01 — The Teddy Ruxpin Story: Bringing a Toy to Life How Ravi turned an ugly, mechanical bear into a cultural phenomenon.
19:19 — Designing Guitars Played by the Rolling Stones How sustainable materials and emotional resonance changed music hardware forever.
24:27 — Human-Centered Design for Social Impact How Ravi redesigned access to home-buying programs for first-time buyers.
26:14 — Where to Learn More Ravi shares resources, books, the methodology, and where to find more of his work.
What if the stress, chaos, and hidden workload of managing your property while living abroad could be replaced with clarity, control, and peace of mind? In this episode, I sit down with Oscar Rubio, founder and CEO of Lodgering, a SaaS platform designed to solve one of the most emotionally taxing problems in real estate and mobility: managing a home from thousands of miles away.
Oscar shares the deeply personal journey that led him from overworked "one-man orchestra" to leading a scalable, global platform used by institutions, homeowners, and relocated professionals. We explore the messy realities of mobility—overbookings, lost bookings, endless emails, operational burnout, and stressful overseas incidents—and how Oscar transformed years of painful, unscalable work into a streamlined, AI-powered ecosystem designed to give every user what they truly want: safety, clarity, and peace of mind. This is a conversation about resilience, reinvention, and building a business that supports your life—not the other way around.
On This Episode
01:10 — The early days: visiting properties in person, doing everything manually, and learning relocation from the ground up 01:50 — Building multiple companies in Madrid… until COVID nearly shut everything down
02:23 — The turning point: digitizing every process into a scalable ecosystem—Lodgering 02:49 — Kyle introduces the idea of a multi-sided marketplace and asks Oscar how Lodgering works 03:14 — Oscar explains why Lodgering is a SaaS, not a marketplace—and why connecting platforms multiplies value 03:39 — Kyle frames Oscar's entrepreneurial journey as a story of scaling through repeated reinvention 04:11 — Oscar explains why experience is both "your enemy and your ally" when building a company 04:36 — Why resilience and learning from mistakes define long-term entrepreneurial growth
05:02 — Kyle asks about the real problems faced by Oscar's ideal clients 05:33 — Oscar describes hearing from CEOs: "you digitalized all our pains" 05:59 — Where the chaos really begins: managing 6+ booking platforms with no centralization 06:10 — The consequences: overbookings, underbookings, lost revenue, missed emails, and zero visibility 06:45 — Kyle presses for more specifics—and Oscar breaks down the true operational pain points 07:00 — Tenant issues, contracts, payments, incidents, and too many tools stitched together 08:00 — Why moving abroad is inherently stressful—and how Lodgering reduces that emotional load 08:41 — Kyle reflects on the "part-time job" hidden inside what should be passive income
09:07 — Oscar reveals the burnout facing operational teams and why they often quit 09:59 — The chaos spiral: missed calls, unanswered emails, confusion between owners, tenants, and institutions
10:11 — Kyle clarifies the definition of "relocated"—midterm stays of 1–11 months 11:06 — The mid-term rental boom: engineers, students, and global project workers 11:25 — The hidden burden for international offices and HR teams
12:00 — Kyle asks what makes Lodgering truly different 12:20 — Oscar reveals Phase 2: integrating AI to anticipate needs, automate proposals, and match services 13:13 — Kyle explores the benefits: saving time, saving money, protecting reputation 13:49 — Oscar describes how incident data helps predict, prevent, and budget issues 14:45 — Lodgering as a system for increasing occupancy, reducing operations costs, and improving decisions
15:00 — Kyle summarizes what users want: safety, clarity, peace of mind 15:21 — Oscar shares Lodgering's internal philosophy: "We Do Care," emphasizing empathy, not just technology
16:15 — Kyle begins the emotional story-mining process—inviting Oscar to recall core moments 17:08 — Oscar's breakthrough realization: booking emails in spam, endless paperwork, and unscalable chaos 18:32 — Kyle asks what Oscar's life looked like during this period 18:45 — Oscar shares honest details: 13–14 hour days, weekends preparing agendas, work as a "hobby" 19:25 — Golf: the only thing that finally pulled him out of work mode
20:10 — Kyle connects his experience to the emotional journey of Oscar's clients 20:36 — Oscar discusses ambition, effort, and the endless drive to improve 21:14 — Kyle asks for the contrasting future moment—when things finally aligned 21:50 — Oscar shares his dream: entrepreneur support, family time, and golf 22:30 — What has already changed: hiring an executive team, stepping into strategic leadership 22:55 — Leaving behind the "one-man orchestra"
23:09 — Kyle retells Oscar's story live—emotional, vivid, narrative form 26:43 — Oscar reacts: "You crossed my mind… that's exactly my story." 27:14 — Oscar reflects on the interview experience—"different in the best way" 27:28 — Where to find Oscar and learn more about Lodgering 27:55 — Closing the episode
Most entrepreneurs dream of selling their business someday—but few understand what truly makes a company sellable… or why so many founders end up blindsided and disappointed when they finally sit down with buyers. In this episode, Russell "The Marketect" Lundstrom—serial entrepreneur, advisor to thousands of founders, and creator of the Marketect methodology—reveals why most businesses fail to get the exit they expect, what buyers actually value, and how to architect a business today that will command a higher multiple tomorrow.
You'll hear the behind-the-scenes story of the humbling moment that reshaped Russell's entire philosophy, the system he spent years refining, and real-world examples of how tiny strategic shifts helped companies 10x their valuation. If you want a business that grows smoothly, sells profitably, and rewards everything you've poured into it, this conversation is essential.
On This Episode
00:15 — Russell's background: 35+ businesses, 1,000+ founders, and the journey that shaped "The Marketect" 01:30 — Why marketing fails for so many entrepreneurs (and why Russell created the Marketect role) 02:20 — Pre-internet marketing stories, direct mail, MLM, and Mr. Mom years 03:40 — "I spent $50k on marketing that did nothing" — the recurring founder complaint that bothered Russell 04:40 — The Architect Analogy: Why businesses need a marketing architect before hiring agencies 06:35 — Why companies waste millions hiring "plumbers to build the house" 07:30 — The vision problem: how unclear direction creates broken marketing 08:40 — Why your vision should be 30–40 pages, not a tagline 09:48 — Kyle ties the vision gap to leadership, identity, and imposter syndrome 10:20 — What really creates business value: cashflow, IP, systems, and unique value drivers 11:20 — The Zappos example: Why Amazon paid a premium for customer service, not shoes 13:40 — Most founders don't know the true value of their business—and why it costs them millions 15:48 — Systems: the overlooked multiplier that increases valuations dramatically 16:24 — Why sellers mistakenly let buyers determine the value 17:52 — "Going to market" explained: the difference between selling products vs. selling your business 18:27 — The $100M roadshow: what it looks like and why value drivers matter 18:55 — When founders decide it's time to sell—and why they usually decide too late 20:35 — The real role of a pre-exit marketing plan 21:07 — Russell's personal story: the frustrating, lowball Agora acquisition attempt 22:52 — Inside the Agora boardroom: the deflating moment that changed everything 24:53 — Ego, disappointment, and the harsh reality of what buyers value 26:39 — A success story: How a logistics company got a dramatically higher multiple with one strategic shift 28:50 — The retirement, the buyer relationship, and the importance of legacy 31:00 — Kyle tells Russell's story back to him—live—and Russell responds 37:11 — Russell's closing thoughts and where to find him online 38:35 — Episode wrap-up
What if "celebrity" wasn't something you waited to be granted—but something you could engineer?
In this episode of The Story Engine Podcast, I sit down with Clint Arthur, an artist and engineer in the craft of celebrity. Clint has built an entire methodology around creating, manufacturing, and leveraging celebrity so entrepreneurs can amplify their message, rise above the noise, and become the leading voice in their industry.
We explore the psychology behind celebrity, why it remains one of the most powerful tools for authority and influence, and how everyday experts can use it to transform their brand, business, and opportunities. If you want to stand out in a crowded market—or understand why some people explode in visibility while others stay hidden—this conversation is a must-listen.
⏱ On This Episode [02:19] – What celebrity really means—and why it's the ultimate business asset
[04:58] – Clint's journey into the celebrity space and what sparked his methodology
[07:42] – The difference between manufactured celebrity and authentic influence
[10:26] – Why celebrity creates instant trust (and how to ethically use it)
[13:18] – Kyle and Clint discuss the psychology behind fame and authority
[16:54] – Practical ways experts can start building their own celebrity today
[19:37] – How to leverage media, stages, and positioning to amplify your reach
[22:48] – Case studies of entrepreneurs who transformed their business through manufactured celebrity
[26:11] – Closing insights: why creating your own celebrity is no longer optional in today's market
Selling high-ticket transformational services isn't just a skill—it's a personal evolution.
In this episode of The Story Engine Podcast, I sit down with Brook Bishop, an expert in high-ticket transformational sales. Together, we explore why selling deep, meaningful transformation requires you to embody that transformation yourself. Brook shares her philosophy on selling with confidence, integrity, and self-worth—and how the sales process becomes a mirror that reflects your own growth, visibility, and value.
If you've ever struggled to charge what your work is worth, felt resistance around sales, or wanted to elevate the impact of your transformational offerings, this conversation will shift the way you see sales forever.
⏱ On This Episode [02:14] – Why selling transformation is transformational
[04:56] – Brook explains how self-worth shapes your pricing and your presence
[07:33] – The emotional journey behind selling deep, life-changing work
[10:02] – Why many transformational entrepreneurs undercharge—and how to break the cycle
[12:45] – Kyle and Brook discuss visibility, vulnerability, and being seen
[15:27] – How to bring more confidence into every sales conversation
[18:11] – A story of a client who unlocked new levels of clarity and value through Brook's process
[21:38] – Brook's framework for selling without pressure or pushiness
[24:20] – Closing reflections on the inner evolution required to sell transformation powerfully
Everyone wants a more profitable business—but most entrepreneurs don't actually know what creates profit, let alone how to consistently increase it. Growing revenue is one thing. Taking home more money is another.
In this episode of The Story Engine Podcast, I sit down with Joe Abreu, an expert in helping business owners identify where profit is leaking, where opportunity is hiding, and how to build a business that rewards you financially—not just operationally. Joe breaks down the hidden drivers of profitability, the common mistakes entrepreneurs make when scaling, and the mindset shifts required to consistently take home more income.
If you've ever looked at your revenue numbers and wondered why there's not more left over for you, this conversation will give you clarity, tools, and stories you can apply right away.
⏱ On This Episode [02:12] – Why revenue ≠ profit—and why entrepreneurs often confuse the two
[04:47] – Joe shares the biggest profit leaks hidden inside most businesses
[07:19] – The difference between scaling up and scaling smart
[09:54] – Kyle and Joe discuss how small tweaks can dramatically improve profitability
[12:38] – What most business owners misunderstand about expenses and margins
[15:21] – A real-world example of a business owner who doubled take-home profit without growing revenue
[18:03] – The mindset shift that transforms financial chaos into clarity
[20:46] – Joe's simple framework for increasing profit starting this week
[23:15] – Closing thoughts: how to build a business that pays you first
Writing a book isn't just about words on a page—it's about building authority and creating a strategic asset that moves your business forward. In this episode of The Story Engine Podcast, I sit down with Bill Blankschaen, a master at helping experts turn their ideas into influential books that drive real business results.
Bill shares his unique framework for authoring with purpose, why most experts approach book writing backwards, and how to craft a message that not only resonates with readers but attracts clients, opportunities, and credibility. If you've ever dreamed of writing a book—or want yours to make a bigger impact—this conversation will give you clarity, direction, and inspiration.
⏱ In This Episode [02:18] – Why writing a book is one of the most powerful ways to establish authority
[04:57] – Bill explains why most authors start in the wrong place—and what to do instead
[07:35] – The essentials of crafting a book that aligns with your business goals
[10:22] – How to draw out the deeper message behind your expertise
[13:41] – Kyle and Bill discuss using stories to elevate your credibility
[16:54] – What differentiates a "calling card" book from a true authority-building book
[19:29] – Common mistakes experts make when trying to write alone
[22:46] – Bill's process for guiding authors from idea to published influence
[25:31] – Closing thoughts: how to begin crafting a book that actually moves your mission forward
In a world dominated by clicks, funnels, and automation, is it possible we've lost the human touch?
On this episode of The Story Engine Podcast, I sit down with Sam Wakefield, a sales expert and personal development leader who's on a mission to bring door-to-door sales back into industries that have become overly reliant on digital marketing. Sam shares why face-to-face conversations are still one of the most powerful ways to build trust, how he's reframing "old school" sales for modern markets, and why genuine human connection is a sales strategy that never goes out of style.
If you've ever felt that your sales process has become too cold, too automated, or too disconnected, this episode will remind you of the timeless power of a real conversation.
⏱ Episode Highlights with Timestamps [02:31] – Why digital-only strategies can leave businesses missing real connection
[05:12] – The psychology of face-to-face sales and why it still works today
[08:44] – How Sam is helping companies reintroduce personal interaction into their sales process
[12:09] – The hidden advantages of door-to-door over digital in certain markets
[15:37] – Kyle and Sam discuss blending digital strategies with in-person engagement
[19:03] – A story of how human connection transformed a sales conversation into lasting trust
[22:18] – Why "old school" methods aren't outdated—they're a competitive advantage
[25:41] – Closing thoughts: how to reconnect with customers in a more human way
The coaching world is booming—but most platforms only make the business side more complicated. What if you had a tool that didn't just organize your coaching practice, but actually made you a better coach?
On this episode of The Story Engine Podcast, I sit down with Mitch Russo, serial entrepreneur and founder of multiple software and coaching companies. Mitch introduces Click Coach, a powerful new platform designed to streamline the coaching process while helping coaches consistently deliver on the results they promise. We explore the unique features that set Click Coach apart, the philosophy behind its creation, and what this means for the future of coaching.
If you're a coach—or aspire to be one—this episode will show you how to simplify your systems, elevate your practice, and focus on what really matters: transforming your clients' lives.
⏱ Episode Highlights with Timestamps [02:34] – Why most coaching platforms fail to support what coaches actually need
[05:12] – The origin story of Click Coach and how Mitch saw the gap in the market
[08:01] – How Click Coach helps coaches deliver measurable results with less overwhelm
[11:26] – The philosophy behind coaching with clarity, accountability, and results
[14:58] – Real-world examples of coaches using Click Coach to transform their practice
[18:15] – Kyle and Mitch discuss the future of coaching software and AI integration
[21:39] – What sets Click Coach apart from generic business platforms
[25:02] – Closing thoughts: how coaches can simplify their systems and amplify their impact
Every story you tell—whether on stage, in a book, or in a conversation—has the power to change how people see you, themselves, and what's possible. But often, we miss the deeper truths in our own stories until someone reflects them back to us.
On this episode of The Story Engine Podcast, I sit down with Amanda Johnson, a master storyteller who helps people uncover new possibilities by expressing their truth in talks and books. Together, we explore Amanda's own story while also unpacking practical storytelling strategies you can apply right away. From reframing limiting beliefs to structuring stories that resonate, this episode is both an intimate journey and a toolkit for better communication.
If you want to share your message with more clarity, authenticity, and impact, you won't want to miss this conversation.
⏱ Episode Highlights with Timestamps [02:25] – Why reflecting back someone's story can unlock new insights and possibilities
[05:41] – Amanda shares her own journey into storytelling and coaching
[08:13] – The difference between telling a story and crafting one for impact
[11:28] – How to identify the deeper meaning behind your personal stories
[14:36] – Practical techniques for structuring talks and books that truly resonate
[17:59] – Kyle and Amanda explore how vulnerability and truth connect us with audiences
[21:12] – Examples of how storytelling transforms both the speaker and the listener
[24:47] – Closing reflections: why your story is always evolving—and how to tell it with power
High achievers often look successful on the outside—yet underneath, anxiety, self-doubt, and pressure can take a heavy toll. What if the very drive that fuels achievement could also lead to peace and calm, instead of burnout?
In this episode of The Story Engine Podcast, I sit down with Dr. Patricia Zurita-Ona, a clinical psychologist who specializes in helping ambitious leaders and high performers break free from the cycles of fear and worry. Dr. Patricia shares why high achievers are especially prone to anxiety, the hidden ways it shows up, and how her approach empowers people to cultivate calm, resilience, and self-acceptance without losing their edge.
If you've ever felt like your success comes at the cost of your peace of mind, this conversation will show you how to achieve both.
⏱ Episode Highlights with Timestamps [02:19] – Why high achievers are particularly vulnerable to anxiety and overthinking
[05:04] – Common patterns: how success-driven habits can mask deeper struggles
[08:11] – The hidden cost of perfectionism and constant self-pressure
[11:23] – Dr. Patricia's approach: moving beyond anxiety toward calm and resilience
[14:42] – Practical strategies for shifting thought patterns in stressful moments
[18:17] – Kyle and Dr. Patricia discuss how anxiety can become a growth signal, not just a setback
[21:09] – Stories of clients who transformed their lives by reframing their relationship with anxiety
[25:33] – Closing thoughts: why peace and success don't have to be opposites
What if fitness wasn't just about building muscle or burning calories—but about reshaping the way you lead, work, and live?
On this episode of The Story Engine Podcast, I sit down with Mycal Anders, a fitness coach who helps high achievers and executives create total life transformation through the discipline of fitness. Mycal shares why training the body is the gateway to unlocking clarity, resilience, and purpose, and how his approach goes far beyond the gym to impact leadership, relationships, and mindset.
Whether you're an entrepreneur, an executive, or simply someone striving for more, this conversation will show you how fitness can become the foundation for real transformation in every area of life.
⏱ Episode Highlights with Timestamps [02:21] – Why fitness is more than just health—it's a tool for leadership and clarity
[05:10] – The unique challenges high achievers face when it comes to health and balance
[08:36] – Mycal's approach to using fitness as an anchor for discipline and resilience
[11:44] – Stories of executives who completely shifted their lives through his coaching
[14:59] – How physical training impacts mental strength, confidence, and decision-making
[18:12] – Kyle and Mycal discuss the ripple effect of fitness on relationships and business
[21:28] – Practical steps leaders can take to start integrating fitness into their transformation journey
[24:55] – Closing thoughts: why investing in your body is the key to unlocking your full potential
Entrepreneurs often find themselves juggling too many platforms—emails, landing pages, websites, and social media—leaving them stuck in complexity instead of flow. What if you could bring all of that under one roof and create more freedom, ease, and simplicity in your business?
On this episode of The Story Engine Podcast, I sit down with Lisza Crisalle, an expert at streamlining systems and building automation that supports growth without the overwhelm. Lisza shares her philosophy on simplifying business, her approach to integrating tools seamlessly, and how entrepreneurs can reclaim time and focus by letting go of tech chaos.
If you've ever felt buried under platforms and logins, or you've wondered how to scale your business without scaling your stress, this conversation will show you the path to building smarter systems that actually serve your vision.
⏱ Episode Highlights with Timestamps [02:18] – Why most entrepreneurs struggle with complexity in tech and automation
[05:09] – Lisza's philosophy: freedom and ease as the foundation for scaling
[07:42] – How consolidating tools saves both time and money for business owners
[10:16] – Real-world examples of entrepreneurs transformed by streamlined systems
[13:24] – The hidden cost of scattered platforms on productivity and mindset
[16:33] – Lisza's process for mapping out automation that truly supports your business goals
[19:08] – Kyle and Lisza discuss the role of storytelling in communicating tech solutions
[22:15] – The promise of automation: more time for creativity, freedom, and growth
[25:39] – Closing thoughts: how to start simplifying your systems today
How do you move from the depths of grief to a life of joy, purpose, and transformation?
On this episode of The Story Engine Podcast, I sit down with Alisa Cooper, founder of Cocoon to Butterfly—a movement, program, and experience designed to guide people through the painful seasons of loss and help them emerge with renewed hope and joy. Alisa shares her deeply personal journey, the lessons she’s learned along the way, and the practices that allow her to support others on their own paths of transformation.
This conversation is as much about resilience as it is about healing. Whether you’re navigating grief yourself, supporting someone you love, or simply seeking more joy and alignment in your life, Alisa’s story and methods will leave you inspired to embrace transformation.
⏱ Episode Highlights with Timestamps [02:27] – Alisa’s personal journey: how grief became the catalyst for her mission
[05:43] – The importance of creating safe, supportive spaces for healing
[08:19] – How transformation often feels like a cocoon stage before joy can emerge
[11:06] – Practices and rituals Alisa uses to help people move through grief
[14:52] – Why joy and grief can coexist—and how to honor both
[18:17] – Kyle and Alisa discuss the power of vulnerability in building community
[21:44] – Stories of participants who found new strength and clarity through her program
[25:09] – The role of movement, creativity, and ritual in the healing process
[28:35] – Closing thoughts: embracing the transformation from cocoon to butterfly in your own life
What if fear, stress, and even pain weren’t enemies to overcome—but powerful allies?
On this episode of The Story Engine Podcast, I sit down with Akshay Nanavati, founder and author of Fearvana. Akshay has built his life and mission around transforming our relationship with negative emotions—teaching us how to channel fear, struggle, and discomfort into fuel for growth, clarity, and resilience.
Drawing from his own extraordinary experiences, including life-threatening adventures and personal battles, Akshay shares his process for reframing fear and using it as a compass instead of a roadblock. Whether you’re a high achiever facing burnout or simply someone looking for more courage in daily life, this episode offers a blueprint for turning struggle into strength.
⏱ On This Episode [02:14] – Why high performers struggle with fear, stress, and self-sabotage
[05:06] – The science of reframing “negative” emotions into productive energy
[07:38] – Akshay’s personal story: a time when Fearvana helped him in life-or-death situations
[10:41] – How embracing fear builds resilience instead of draining energy
[13:22] – The mindset shift that turns pain into purpose and clarity
[16:08] – Practical exercises for using fear as a tool in business and life
[19:47] – Kyle and Akshay discuss how to reframe failure as training, not defeat
[23:11] – Why fearlessness is a myth—and why fear itself is essential for growth
[26:40] – Closing insights: how to live a bold, aligned, and purpose-driven life with Fearvana
What if you could get clarity on life’s biggest decisions—not by overthinking, but by listening?
On this episode of The Story Engine Podcast, I sit down with Ed Rush, former fighter pilot, serial entrepreneur, and bestselling author. Ed shares powerful stories from his time in the cockpit and the boardroom, and reveals the unique process he uses to talk to God and receive insights that guide his most important life and business choices.
Whether or not you consider yourself spiritual, Ed’s approach offers practical tools for gaining clarity, tuning into intuition, and taking bold action. Packed with unforgettable fighter pilot stories and real-world business lessons, this episode will inspire you to trust your inner compass and navigate life with confidence.
⏱ Episode Highlights with Timestamps [02:07] – How Ed’s fighter pilot background shaped his ability to make high-stakes decisions
[05:22] – The process Ed uses to talk to God and why it’s accessible to anyone
[08:40] – Why you don’t need to be religious to benefit from listening for guidance
[11:15] – Ed shares a story of receiving a clear insight that shifted his business path
[14:29] – How to distinguish between fear, ego, and true divine direction
[18:06] – Kyle and Ed explore the overlap between faith, intuition, and entrepreneurship
[21:48] – Fighter pilot lessons applied to business: making quick, decisive choices under pressure
[25:12] – The surprising connection between silence, stillness, and breakthrough ideas
[29:33] – Closing thoughts: why trusting guidance can unlock opportunities you never imagined
What if the key to winning over investors wasn’t just in your numbers—but in the story you tell?
On this episode of The Story Engine Podcast, I sit down with Ben Wiener, author of Fever Pitch, a fictional story crafted to teach startup founders how to captivate investors. Ben shares why so many pitches fail, how storytelling bridges the gap between vision and funding, and why a well-told narrative often matters as much as your deck or financials.
We dive into the storytelling formula behind Fever Pitch, why founders struggle to get their message across, and how investors can use this book to better understand the entrepreneur’s journey. Whether you’re preparing your first pitch or looking to refine your message, this episode will help you turn your startup story into a funding advantage.
⏱ On This Episode [02:18] – Why most startup founders struggle to get their pitches across effectively
[04:46] – How fiction can teach real-world lessons about storytelling and persuasion
[07:12] – The unique formula Fever Pitch uses to engage readers while teaching founders
[10:05] – Why investors benefit from reading stories like Fever Pitch to understand founder psychology
[13:21] – The common mistakes founders make when presenting their ideas to investors
[16:08] – How storytelling builds trust and emotional resonance in a pitch
[19:33] – Ben’s advice for founders preparing to pitch: how to stand out beyond the slide deck
[23:10] – Kyle and Ben discuss why blending creativity and business is a founder’s superpower
[27:41] – Closing thoughts: why every founder needs to see their pitch as a story
How do you go from writing hit jingles for major brands to helping people design lives filled with purpose and creativity?
On this episode of The Story Engine Podcast, I sit down with Paul Hoffman, a master creator who transformed his career in music into a mission to guide others in sculpting their lives. Paul shares how his early days as a musician and jingle-writer taught him the power of storytelling, rhythm, and discipline—skills he now uses to help people consciously create their daily habits, shape their mindset, and design an “epic life.”
We dive into the art of living with intention, the importance of crafting small daily rituals, and the mindset shifts that allow you to move from being reactive to becoming the true author of your story. If you’ve ever felt like life is happening to you instead of through you, this episode will inspire you to start sculpting with purpose.
⏱ On This Episode [02:11] – Paul shares his early career creating jingles and what it taught him about influence and creativity
[05:36] – The turning point: how Paul shifted from music into personal development and leadership
[08:52] – Why sculpting your life starts with small daily rituals and consistent habits
[12:07] – The difference between living reactively vs. consciously designing your life
[15:22] – How mindset patterns can either build or break your ability to create an epic life
[18:39] – Paul’s framework for “sculpting” life one decision and detail at a time
[22:05] – Kyle and Paul discuss how creativity in music translates into creativity in life design
[25:47] – A story of transformation: how one of Paul’s clients rewrote their life narrative through this process
[29:18] – Closing thoughts on how to begin sculpting your epic life today
What if you could create, launch, and optimize full-scale marketing campaigns in minutes—without needing a big team or weeks of effort?
In this episode of The Story Engine Podcast, I sit down with Mike Filsaime, legendary software creator and founder of some of the most powerful tools for online entrepreneurs. Mike introduces Click Campaigns, his newest platform that puts the power of AI under one roof to simplify and accelerate everything from copywriting to campaign execution.
We dive into why this tool is a game-changer for business owners, how AI is transforming the way entrepreneurs work, and what the future of digital marketing looks like when speed and precision are finally on your side. If you’ve ever felt overwhelmed by how long it takes to execute a marketing idea, this episode will show you how that bottleneck is about to disappear.
⏱ In This Episode [01:22] – Why entrepreneurs struggle with execution and how AI is closing the gap
[03:48] – What makes Click Campaigns different from other marketing tools
[06:15] – How AI can take tasks that once needed a full team and complete them in minutes
[09:02] – Real-world example: turning a 30-day campaign build into a 30-minute process
[12:10] – The shift from formulas to frameworks in AI-powered marketing
[15:27] – Mike’s take on where digital entrepreneurship is headed in the next 5 years
[19:44] – How to balance automation with authentic connection in your messaging
[23:08] – Closing thoughts: why entrepreneurs who embrace AI now will have the edge tomorrow
High-achieving women often face invisible roadblocks—patterns of thought, deep-seated beliefs, and subconscious habits that keep them from truly thriving. But what if you could move past those obstacles without years of rehashing the same painful memories in talk therapy?
In this episode of The Story Engine Podcast, I sit down with Alexus Rae Lopez, a master NLP practitioner who specializes in helping ambitious women break free from their own mental and emotional barriers. Alexus shares the common patterns she sees in high achievers, why these roadblocks appear in the first place, and how to dismantle them through powerful NLP techniques that create lasting change.
If you’ve ever felt like you’re the biggest thing standing in your own way, this conversation will help you understand why—and give you tools to finally step forward with confidence and clarity.
⏱ On This Episode [01:14] – Why traditional talk therapy often keeps people stuck in the same cycles
[03:22] – The types of roadblocks high achievers face and how they show up in everyday life
[06:05] – How NLP works to reframe limiting beliefs at the subconscious level
[08:41] – Alexus shares a client story where a single shift created a breakthrough after years of frustration
[11:27] – The connection between unresolved emotional experiences and self-sabotage
[14:10] – Practical strategies for spotting and dismantling your own roadblocks
[17:36] – Why high achievers often attach their value to output—and how to break that pattern
[20:18] – Kyle and Alexus explore the importance of integrating change into your identity, not just your habits
[24:03] – Closing insights: stepping into possibility and freedom beyond your limitations
What if you could distill the who you serve and the why you do it into just six to ten powerful words—and use it to unlock a whole new level of success?
On this episode of The Story Engine Podcast, I sit down with Mitchell Levy, an expert executive coach and master at creating what he calls executive abundance. We explore how one concise, well-crafted phrase can become the guiding compass for your career, business, and personal life—helping you attract opportunities, clarify your brand, and communicate your value instantly.
Mitchell walks us through his simple but transformational process, shares stories from executives he’s coached, and even creates a compelling phrase live on the show. If you’ve ever struggled to explain what you do in a way that clicks with people, this episode is your roadmap.
⏱ Episode Highlights with Timestamps [01:12] – Mitchell explains why most leaders struggle to clearly articulate their who and why
[03:05] – The six-to-ten word framework that can transform how you present yourself
[05:40] – Why brevity builds trust and credibility in high-level business conversations
[08:15] – Live example: crafting an executive abundance statement in real time
[12:02] – How this short phrase can open doors to unexpected opportunities
[14:48] – Real-world case study: an executive’s business growth after implementing their phrase
[18:10] – The link between clarity of message and abundance in decision-making
[21:33] – Common pitfalls to avoid when defining your who and why
[25:56] – Kyle’s reflection on how this process applies to storytelling and personal branding
[28:40] – Closing thoughts from Mitchell on building your legacy through clarity
If you’re a speaker, coach, or expert looking to get on more aligned, high-impact stages—this episode is your roadmap.
On this episode of The Story Engine Podcast, I sit down with James Feldman—master speaker, serial entrepreneur, and AI innovator—to discuss one of the most powerful new tools available to speakers today. James shares how his platform helps thought leaders discover curated, strategic speaking opportunities perfectly matched to their message and audience.
Whether you're trying to grow your authority, generate leads, or book more paid gigs, this conversation dives deep into the systems and insights that make scaling your speaking career predictable and profitable.
🎯 Get ready to turn “How do I find more stages?” into “Here’s where I’m speaking next.
🎧 Episode Highlights:
(03:12) – The biggest roadblocks speakers face when looking for stages
(07:08) – How James’s AI-powered platform solves this problem
(10:45) – Criteria for choosing ideal speaking opportunities
(14:22) – How to position your message for curated events
(18:03) – The future of speaking in a tech-enhanced world
(22:40) – James’s favorite client wins and success stories
(27:16) – How to take the first step to get booked more
On this episode of The Story Engine Podcast, we sit down with Dharma Funder , a coach who works with high-achieving leaders and entrepreneurs on the nervous system level to unlock lasting growth and clarity. Rather than chasing more productivity hacks or external solutions, Dharma helps clients regulate their internal state to create success from the inside out.
This conversation explores how calming the nervous system transforms leadership, enhances decision-making, and clears the way for creativity and powerful performance. If you’re building something big—and feeling the pressure—this episode will help you reconnect to your body, your breath, and your best self.
🎯 Episode Highlights:
(03:18) – Why traditional therapy & coaching often fall short
(07:40) – Signs your nervous system is stuck in “survival mode”
(12:22) – Practical tools for nervous system regulation
(16:55) – The unexpected ROI of internal calm
(21:30) – Stories from leaders who unlocked growth by going inward
(27:10) – Dharma’s daily practice for clarity and grounded action
What if your story could be your biggest growth engine?
In this episode of The Story Engine Podcast, we are talking with Tamara Thompson, founder of Broadcast Your Authority, whose work has helped experts turn their brilliance into repeatable content systems that drive massive visibility—and real revenue. Drawing on her background in documentary filmmaking, Tamara shares how she designs experiences (not just content), builds trust across platforms like YouTube and podcasts, and helps clients generate millions of dollars in ROI through authentic storytelling.
Whether you're a business owner, coach, or creative, this conversation is packed with powerful lessons on building brand equity by showing up with clarity and confidence.
🎧 Episode Highlights:
(00:01) – Meet Tamara Thompson: From filmmaker to founder
(02:47) – Why most experts struggle to share their brilliance
(06:32) – Tamara’s framework for building authority at scale
(11:08) – The design thinking behind trust-building content
(16:45) – Real client success stories: From invisible to impactful
(21:13) – The secret ingredient: Creating “experiences,” not just clips
(26:39) – Tamara’s biggest lesson from the filmmaking world
(30:12) – How to align your content with high-converting outcomes
On this episode of The Story Engine Podcast, I sit down with functional health expert and gut health specialist Josh Dech, who opens up about his harrowing journey through chronic illness, misdiagnoses, and suicidal ideation—and how it ultimately led him to a life of purpose, healing, and service.
We go deep into the hidden impact of gut dysfunction on mental health, how trauma and toxic beliefs can silently sabotage your body, and Josh’s signature 5R framework for healing chronic gut issues at the root. If you’ve been told “it’s all in your head,” or “this is just your genetics,” this conversation will change everything.
Whether you’re dealing with anxiety, fatigue, joint pain, or feel like something’s just off—this episode is a must-listen.
In This Episode
[00:00] – Josh’s raw and powerful introduction: from 15 bowel movements a day to suicidal thoughts
[03:20] – The shocking stat: over 60–72% of Americans have gut issues (and most don’t know it)
[05:13] – Kyle’s story: How jaw pain, not diarrhea, was the first gut health red flag
[08:21] – Josh’s own health crash began as a teenage wrestler with “nervous belly”
[11:40] – Why diagnoses like IBS and colitis aren’t the end—they’re just paper labels
[13:57] – What’s keeping people sick? The biggest lies and limiting beliefs we’re told
[14:30] – Josh’s 5R Framework for healing gut issues at the root (Remove, Replenish, Rebuild, Repair, Rejuvenate)
[21:03] – A milestone moment: Josh’s wife says for the first time, “Your back is clear”
[23:33] – Josh shares the darkest moment: planning his own suicide in a Home Depot
[25:48] – What kept him alive: the flicker of faith, fear of failure, and a future worth fighting for
[29:03] – Kyle reflects Josh’s story back to him—powerful storytelling you don’t want to miss
[38:00] – Final takeaway: Why your diagnosis is not your destiny—and healing is possible
In this episode of The Story Engine Podcast, I sit down with Aaron Velky to explore a powerful approach to leadership and life design that goes far beyond business strategy. Aaron shares how high-performing founders and executives can reclaim clarity, purpose, and peace—not by doing more, but by restructuring their lives to align with what truly matters.
We dive into what it looks like to build an organizational chart not just for your company, but for your entire life. If you’ve ever felt like your business success is costing you your health, your relationships, or your joy—this is the conversation you need to hear.
🎯 In This Episode:
(00:00) Introduction to Aaron Velky and the core question: what do you really want?
(02:34) The problem with traditional business org charts and why they fail to support visionary founders.
(07:12) Aaron’s story of burnout and how he reclaimed clarity through re-prioritizing his life—not just his business.
(13:45) The "Whole-Life Org Chart" framework: building roles and boundaries around your personal needs.
(18:20) Practical strategies for integrating health, family, purpose, and business success.
(23:08) Why productivity hacks and delegation aren’t enough—and what to do instead.
(28:50) How to use this system to make better decisions, build stronger teams, and avoid visionary drift.
(34:17) Final thoughts: your business should support your life—not the other way around.
🎧 Listen now to discover how to reconnect with your vision, avoid burnout, and lead from a place of alignment and joy.
What if the traits that made you successful are the same ones sabotaging your most important relationships?
In this powerful and heartfelt conversation, communication coach and culture consultant Tressa Yonekawa unpacks the deeper truths behind high-performing leaders who struggle with connection, both in business and at home. Tressa shares how early childhood dynamics shape our ability to relate, how high-achievers often create chaos without realizing it, and why rapid transformation doesn’t always require a 10-year process. She also reflects on her own journey—from toxic partnerships to conscious communication—and offers simple but profound tools to create real connection, even in the most high-stakes relationships.
Whether you're leading a team, building a brand, or simply trying to relate more authentically, this episode offers a mirror for transformation.
In The Episode:
(01:20) Tressa shares how 30 years in corporate culture shaped her work with high-profile couples and leaders.
(04:31) The common root cause behind high-performer burnout and misaligned communication.
(06:18) How ego and perfectionism show up in business—and why they keep your team from taking ownership.
(11:42) Tressa’s unorthodox approach: why change doesn’t need a process, it needs clarity.
(13:09) The “hallway moment”: a raw story of verbal abuse that sparked a complete life transformation.
(21:04) A breath, a pause, and the power of relational tools—how one miscommunication turned into healing.
(23:16) Rebuilding a broken business partnership—what it takes to come back stronger and more aligned.
(31:00) Kyle reflects Tressa’s story back to her in a signature distillation—see how the narrative transforms when it’s truly seen.
(34:00) Tressa shares her final thoughts on reflection, healing, and the importance of being heard.
In this bold and eye-opening episode of The Story Engine Podcast, I sit down with Sam Itshaki—also known as Mr. Get Bigger Now—for a conversation that many avoid, but most need to hear. Sam opens up about his journey into the world of men’s sexual health and confidence, and how his non-pharmaceutical, non-surgical device is helping men (and women!) reclaim a deeper sense of power in and out of the bedroom.
This isn’t just about performance—it’s about identity, vulnerability, and how sexual health intersects with personal leadership, relationships, and emotional well-being. If you’ve ever struggled with confidence behind closed doors or know someone who has, this episode offers a refreshing and grounded conversation that’s long overdue.
In This Episode
🎧 Highlights with Timestamps:
(01:28) Why Sam chose to talk publicly about male sexual health
(04:10) How confidence in the bedroom affects confidence everywhere else
(06:22) Common myths around pumping and sexual health products
(10:15) The psychological effects of shame, silence, and toxic masculinity
(13:40) How women respond when their partners take initiative
(16:55) The evolution of Sam’s brand: Mr. Get Bigger Now
(20:34) Why this work is more emotional than physical
(24:19) The difference between confidence and bravado
(28:45) Creating connection through vulnerable conversations
(31:10) How to start having these conversations with your partner
In this episode of The Story Engine Podcast, I sit down with content creator and brand strategist Armando Leduc to uncover an unexpected twist in how he connects with audiences—through the lens of the five love languages. Originally designed for romantic relationships, Armando shares how he translates these emotional drivers into authentic and effective marketing strategies for his high-profile legal clients and beyond.
We explore how personalized communication, empathy, and storytelling can create deeper, more lasting client relationships, whether through email, social media, or YouTube. If you're looking for ways to build trust and resonance in your content, this is a conversation you don’t want to miss.
🔍 In This Episode
(01:42) The surprising role acting and storytelling played in shaping Armando’s career
(04:55) How he began working with lawyers and legal professionals on content strategy
(08:10) Discovering the 5 Love Languages as a marketing tool
(11:38) Real-life examples of applying each love language in emails and client outreach
(15:22) Why Words of Affirmation builds engagement in written content
(19:45) Using Acts of Service to deliver value in your funnels and campaigns
(22:30) Physical Touch and Quality Time as metaphors in digital content
(27:05) How to find your “love language” as a content creator or entrepreneur
(30:40) Armando’s final advice for building emotional equity in your audience
In this episode of The Story Engine Podcast, I sit down with Sandy Martin to explore her deeply personal story of success, burnout, and transformation. Sandy built her career in the fast-paced world of high-level events—but when a health crisis brought everything to a halt, it forced her to rethink everything she knew about success, wellness, and even herself.
Sandy’s journey into the world of biohacking began as a search for physical healing, but what she discovered went far beyond supplements and sleep hacks. We dive into what it means to truly be present in your healing journey, and how to reconnect with the body and self when your default mode has always been achievement. If you’ve ever felt like your ambition is costing you your health, this episode will open new doors.
In This Episode:
[01:05] — The buildup: when ambition collides with physical and emotional burnout
[03:42] — The turning point: Sandy’s health crisis and her first steps into healing
[06:20] — How the biohacking world opened up—starting with the basics
[08:55] — Why being present was more powerful than the perfect routine
[11:30] — Redefining success: shifting from high performance to embodied wellness
[14:15] — The unexpected healing power of slowing down and tuning in
[17:08] — Sandy’s perspective on sustainable biohacking as a mindset, not just tools
[19:45] — Lessons for high achievers: how to create a new relationship with your body
[22:10] — Final reflections on integrating healing into life, work, and legacy
In this solo episode of The Story Engine Podcast, I dive deep into a powerful paradox I’ve seen again and again while helping high-achieving entrepreneurs craft signature talks: the strengths that made you successful might be the very things holding you back—and your perceived weaknesses might be your greatest asset.
From fictional heroes like Frodo Baggins to world-class leaders like Shamina Taylor, Michael R. Hunter, and even Brene Brown, I explore how vulnerability, emotion, and honesty—when used with intention—can elevate your message, magnetize your ideal audience, and unlock your next level of impact. If your message isn’t landing the way you want, this episode may reveal why.
In This Episode
[00:01:27] — Intro: The paradox of strength and weakness in high achievers
[02:15] — Why the best talks don’t come from your biggest wins, but your most vulnerable moments
[03:00] — Frodo Baggins as an archetype for unseen power and quiet leadership
[06:17] — Why most leaders default to performance—and what’s waiting when they stop
[07:30] — Case study: Shamina Taylor and the shift from control to surrender
[10:04] — Masculine vs. feminine energy in high-achieving women
[11:33] — Nelson Mandela: How forgiveness looked like weakness—but was actually power
[13:09] — Case study: Michael R. Hunter and the trap of being “the magician” in business
[16:20] — Turning burnout into brand alignment with personalbrand.com
[19:56] — How Brene Brown’s talk changed her career by embracing raw truth
[23:13] — Why you can’t strategize your way into truth—and what to do instead
[24:46] — Why most experts’ talks underperform—and how to go deeper
[25:53] — Final takeaway: When strength and weakness trade places, transformation begins
What if your next event didn’t just inform—it transformed? In this episode of The Story Engine Podcast, I’m joined by Phil Mershon, the creative force behind Social Media Marketing World, one of the largest and most iconic marketing events on the planet.
Phil shares his hard-earned secrets to crafting truly unforgettable experiences—ones that people not only love attending but feel deeply connected to. We explore the elements that make great events magnetic and how you can take those same ingredients and infuse them into your brand, business, or team culture. Whether you’re hosting a retreat, planning a team offsite, or looking to deepen community in your business, this episode will show you how to turn a gathering into a movement.
On This Episode
[00:02:18] — The origin story of Social Media Marketing World
[00:05:55] — What makes an event truly unforgettable (hint: it’s not just great speakers)
[00:10:44] — The "secret sauce" behind memorable experiences
[00:14:15] — How to make attendees feel seen, valued, and excited to return
[00:18:37] — Mistakes people make when planning high-impact events
[00:22:04] — How to design events that feel like an extension of your brand’s mission
[00:26:11] — Infusing storytelling and sensory elements into your live experiences
[00:31:30] — How leaders can bring event thinking into their everyday business culture
[00:35:20] — Why inclusion and belonging are essential to experience design
[00:39:10] — Phil’s advice for entrepreneurs planning their first in-person gathering
As business owners, many of us are stuck in a loop—solving problems, putting out fires, managing day-to-day crises. But what happens when we finally shift out of survival mode and into the visionary role we’re meant to play?
In this episode of The Story Engine Podcast, I speak with Atiba De Souza—founder of a successful marketing agency and someone who leads with heart and clarity. Atiba shares how he made the powerful shift from reactive leader to visionary guide, and how being fully present with your team can radically transform your culture, retention, and results. If you’re ready to grow your business by growing your leadership, this episode is for you.
On This Episode
[00:01:42] — Why presence matters more than performance when leading a team
[00:04:15] — The trap of being the “chief fire-putter-outer” (and how to escape it)
[00:07:50] — Building trust, loyalty, and autonomy in your team through intentional leadership
[00:10:03] — The shift from being reactive to being visionary—and why it’s critical for growth
[00:14:21] — How Atiba balances coaching, delegation, and vision-setting
[00:18:00] — Practical steps to empower your team without micromanaging
[00:22:12] — The personal values Atiba brings into his agency culture
[00:26:30] — How presence as a leader transforms your business and your mindset
When I first crafted a talk about my own health journey—something I thought I’d never share publicly—it didn’t just grow my business… it transformed me.
In this deeply personal solo episode, I share the story of how an illness I picked up in the Amazon turned into years of health struggles, shame, and self-doubt—and how stepping onto a stage to tell that story became the start of healing. But more than that, this episode is about why crafting a signature talk is more than a business asset. It’s a crucible for clarity, courage, and deep connection—with your audience and yourself.
If you’re a coach, expert, or entrepreneur who wants to create a message that truly moves people—this episode is for you!
In This Episode
[00:02:35] — The rope swing moment that led to one of the most difficult seasons of my life
[00:06:40] — Living with chronic illness and the shame of falling apart in silence
[00:10:30] — The surprising event that helped me reclaim my health and my voice
[00:15:18] — From health crisis to business clarity: how I turned my “curse” into my calling
[00:18:45] — Why writing a great talk changes how you see yourself—not just how you speak
[00:22:00] — The 3 crucibles every great speaker must face: Compression, Clarity, Courage
[00:31:55] — The real reason most experts avoid doing this deep work—and why that’s a mistake
[00:35:40] — How owning your truth creates magnetic content, clients, and clarity
[00:41:12] — You’re not just a speaker—you’re a transformer of beliefs
[00:44:33] — How to turn your hardest stories into your most defining messages
In this episode of The Story Engine Podcast, I’m joined by Claire Angelle, a powerhouse in the world of international PR and advocacy. Claire’s mission is simple yet bold: helping world changers get their messages onto more stages, in more countries, and into the hearts of more people.
We dive into Claire’s unique journey—from her roots in international advocacy to her innovative approach to helping thought leaders and changemakers craft stories that resonate across borders. If you’ve ever dreamed of taking your message worldwide, Claire’s insights will inspire and equip you to make it happen.
On This Episode:
[00:02:35] — Claire’s journey from international advocacy to global PR
[00:07:15] — Why traditional PR strategies fall short for changemakers
[00:12:42] — How Claire helps speakers craft stories that resonate internationally
[00:17:05] — The #1 mindset shift needed to land speaking opportunities around the world
[00:22:11] — Common mistakes even brilliant speakers make when pitching themselves
[00:28:30] — How to position yourself as a go-to expert without feeling self-promotional
[00:34:02] — Claire’s personal philosophy on storytelling, service, and global impact
In this episode, I share the story I’ve kept quiet for years. It’s about the moment I disconnected from my emotional self and how that single, unconscious choice shaped my business, my leadership, and my voice for over a decade. I talk about the pain of building something successful that feels hollow—and how reconnecting with my story and truth became the path back to fulfillment, creativity, and power. If you’ve ever felt like your success cost you a part of yourself, this one’s for you.
On This Episode
[00:04:42] — Two losses that cracked open my faith—and shut down my emotions
[00:10:33] — Building a “successful” business while feeling completely disconnected
[00:15:58] — The moment I realized I had become the operator of a machine
[00:19:41] — Why strategy couldn’t fix what was ultimately a survival pattern
[00:23:07] — The difference between performance and presence—and why it matters
[00:30:49] — What truly makes your message magnetic (hint: it’s not just your credentials)
[00:35:24] — How I rebuilt my business by returning to my voice, creativity, and truth
[00:40:50] — Reconnection is the key to magnetism—and the beginning of healing
On this episode of The Story Engine Podcast, I sat down with Josh Elledge, founder of Up My Influence, to unpack how he helps podcasters attract high-quality clients—without resorting to pressure, awkward pitches, or sleazy tactics.
Josh shares how he uses podcasting as a powerful, generous tool to connect with ideal clients and create meaningful business relationships. We talk about the systems he’s built, how he filters for fit, and how showing up with generosity and intention can lead to consistent, aligned growth. If you're a podcast host or service-based business owner, this one is packed with gold.
In This Episode
[00:03:22] — The surprising philosophy behind Up My Influence: connection before conversion
[00:07:08] — How Josh fills his pipeline with the right prospects—by inviting them as guests
[00:12:45] — Why the “go-giver” model works (and how to do it without being manipulative)
[00:19:30] — Filtering with integrity: how Josh qualifies ideal clients during the podcasting process
[00:26:12] — What most podcasters miss when trying to monetize (and how to fix it)
[00:33:01] — The real ROI of a podcast—and it’s not downloads
[00:39:15] — Josh’s behind-the-scenes process for client attraction without burnout
If you’ve ever hesitated before posting on LinkedIn or wondered if it’s really worth your time, this episode is for you.
I sat down with Scott Aaron—a master of consistency, confidence, and connection on LinkedIn—to unpack the story behind his hard-won presence on the platform. We explored not just his tactical strategies (which are powerful), but also the deeper personal evolution that helped him show up authentically online, day after day.
Whether you're brand new to LinkedIn or want to use it more strategically to grow your business, Scott’s story is a clear reminder that confidence is built, not born—and visibility pays compounding interest when you stay in the game.
In This Episode
[00:03:12] The LinkedIn mistake most people make (and how to fix it fast)
[00:06:49] Scott’s first post: what he learned by hitting “publish” despite fear
[00:12:33] Why showing up consistently creates “compound interest” in your business
[00:18:07] How Scott rebuilt his confidence from scratch after hitting rock bottom
[00:23:54] Kyle reflects Scott’s growth in a powerful, emotional story mirror moment
[00:28:21] The exact daily strategy Scott uses to create content and real connections on LinkedIn
[00:34:15] What it really means to lead with value—and why it always works
Unlock the secret to attracting "power buyers"—the kind of high-value clients who are eager to invest in your expertise. In this episode of The Story Engine Podcast, I’m diving deep into the secret of attracting those high-value clients who are ready and eager to invest in your expertise. I sit down with brand strategist and messaging expert Fabi Paolini to explore her unique methodology for crafting a magnetic brand message. We’ll uncover how to position yourself as an authority, showcase your "angle of mastery," and create messaging that speaks directly to premium clients.
In This Episode
[02:15] What makes "power buyers" different from the average client?
[07:40] How to uncover your unique angle of mastery
[14:20] The biggest messaging mistakes that drive away high-value clients
[21:35] How to position yourself as the go-to expert in your industry
[30:10] Actionable steps to start attracting power buyers today
If you're ready to take your messaging to the next level and bring in the right clients, tune in now! 🎧
I just wrapped up the first-ever Story Pro Mastermind Live Retreat, and in this episode, I’m taking you behind the scenes. This wasn’t just another mastermind—it was a transformational experience designed to help speakers, coaches, and experts refine their messages, connect deeply, and elevate their impact.
I’ll share why I created this mastermind, what made it different from other events, and the powerful breakthroughs that happened in the room. If you’re a speaker looking for real feedback, true collaboration, and a space to grow alongside other experts, this episode is for you.
🔹 Want to take your speaking game to the next level? Applications for the next mastermind are open—email me at Kyle@thestoryengine.co to join.
⏳ [00:00] Welcome & Behind-the-Scenes Look I take you inside the Story Pro Mastermind Live Retreat and what made it such a unique experience.
⏳ [03:25] Why I Created This Mastermind Past group programs didn’t create the transformation I knew was possible—so I built something that would.
⏳ [07:45] Connection Over Content Most events overload attendees with speakers but fail to facilitate real relationships. Here’s how I structured the retreat differently.
⏳ [12:30] Gift Sharing: Setting the Stage for Value Exchange Members kicked things off by offering their unique skills, from business coaching to breathwork sessions, creating a culture of generosity from day one.
⏳ [18:20] The Referral Party Strategy I designed small group networking pods that unlocked immediate joint venture opportunities among attendees.
⏳ [24:50] Transformational Hot Seats Members brought their biggest personal and business challenges to the table—leading to some of the most powerful breakthroughs of the weekend.
⏳ [30:10] Leading from the Front Even as the mastermind host, I stepped into the hot seat to refine my own talk in real time with the group’s feedback.
⏳ [37:15] The Stage is the Ultimate Activation Point This retreat wasn’t just about learning—it was about action. Attendees will return in July to deliver their talks live, ensuring they turn insights into impact.
⏳ [42:30] Want to Join the Next One? I share details on how to apply for the next mastermind and why this could be the game-changer for your speaking career.
🎙 Listen now & be part of the journey!
Have you ever felt like you had to over-deliver to prove your worth? Whether in masterminds, on stage, or in content creation, many leaders make the mistake of trying to provide all the value themselves—only to leave their audience overwhelmed instead of transformed.
In this episode of The Story Engine Podcast, I'll share a hard-earned lesson: True leadership and influence come from creating space for others to rise. I unpack how this realization transformed my mastermind—and how the same principle can elevate your speaking, coaching, and leadership.
Episode Highlights: ⏳ [00:04:12] – The biggest mistake I made in my mastermind—and how it applies to speaking. ⏳ [00:10:25] – Why over-delivering can hold back your audience’s transformation. ⏳ [00:18:47] – The key shift that makes speakers truly impactful on stage. ⏳ [00:26:55] – How structure, community, and deadlines drive real progress in masterminds. ⏳ [00:35:20] – Where in your own work are you trying to prove yourself instead of creating space?
If you're a speaker, coach, or leader who wants to make a real impact, this episode is a must-listen. Tune in now!
What does it take to lead at the highest levels? CEOs, founders, and executives face immense pressure, and the difference between thriving or burning out often comes down to leadership mastery. In this episode of The Story Engine Podcast, Andreas Pettersson shares his journey across multiple continents and industries, revealing the key strategies elite leaders use to stay resilient, make tough decisions, and build high-performing teams.
Episode Highlights: ⏳ [00:03:15] – Andreas’ journey: From global business leader to executive coach. ⏳ [00:09:42] – The biggest leadership challenges facing CEOs today (and how to overcome them). ⏳ [00:17:30] – Why high performers struggle with burnout—and the secret to lasting resilience. ⏳ [00:25:10] – The CEO mindset shift that separates great leaders from the rest. ⏳ [00:34:45] – How Andreas helps top executives unlock their full leadership potential.
Whether you’re leading a company or striving for next-level leadership, this episode is packed with valuable insights.
What separates a podcast that fades away from one that scales, grows, and profits? In this episode of The Story Engine Podcast, I sit down with Billy Samoa Salibi to uncover the strategies behind building a highly successful podcast or YouTube channel in today’s digital world. Billy breaks down what most podcasters get wrong, how to structure a show for growth, and why now is the best time to start your own podcast.
Episode Highlights:
⏳ [00:01:11] – Billy’s journey from Hollywood filmmaker to podcasting expert.
⏳ [00:04:34] – Kyle reflects on podcasting for 350+ episodes
⏳ [00:07:35] – The biggest shift in podcasting: Why success today is about niche, community-driven content rather than mass appeal.
⏳ [00:13:01] – The #1 mistake new podcasters make
⏳ [00:20:40] – The 3 pillars of podcast success:
⏳ [00:28:53] – Billy’s turning point
⏳ [00:34:12] – Billy’s breakthrough moment on Clubhouse
⏳ [00:43:58] – Billy’s final advice: Don’t wait—start now. Take action, build your platform, and make an impact.
Whether you’re a beginner or looking to take your podcast to the next level, this episode is packed with valuable insights. Listen now on The Story Engine Podcast.
What makes trust work—and why is it so hard to build? In this episode of The Story Engine Podcast, trust expert Daryl Stickle takes us on a deep dive into the psychology of trust, sharing insights from his decades-long career. You’ll hear real-world stories, unexpected insights, and practical strategies for strengthening trust in business and life.
In This Episode:
[07:51]The Superpower of Vulnerability [13:43] Building Trust in Hostile Environments [21:46] The Importance of Benevolence in Trust [28:06] Overcoming Leadership Challenges [40:24] Reflections on Growth and Learning This is a powerful conversation you don’t want to miss! Listen now.
What does it truly mean to be wealthy? Is it just about money, or something deeper? In this powerful episode of The Story Engine Podcast, we sit down with Jerremy Newsome to explore his incredible journey—building and losing millions, discovering spiritual healing, and finding a deeper purpose.
Jerremy shares how a life-changing moment in a self-development course shattered his old beliefs and led him to a new definition of prosperity. He also reveals a bold vision for the future—his new podcast, Solving America’s Problems, and his ultimate goal: running for President in 2032.
Episode Highlights: ⏳ [00:03:31] – The moment that changed everything: A question that left Jerremy speechless and redefined his approach to life. ⏳ [00:08:56] – The five levels of spirituality and how they impact wealth, success, and fulfillment. ⏳ [00:16:46] – Jerremy’s latest project: A podcast tackling America’s biggest challenges—education, politics, and unity. ⏳ [00:37:42] – The childhood vision Jerremy kept secret for decades (and why he’s finally stepping into it). ⏳ [00:44:55] – Kyle reflects Jerremy’s story back to him in an unforgettable moment of storytelling mastery.
This is an episode filled with wisdom, transformation, and an inspiring call to action. Listen now on The Story Engine Podcast.
Why do so many businesses struggle to find the right marketing partners? On this episode of The Story Engine Podcast, Behdad Jamshidi shares the hard truths about hiring agencies, avoiding common pitfalls, and the strategy behind connecting businesses with the right marketing experts.
Behdad Jamshidi, a marketing matchmaker, dives deep into why business owners keep hitting dead ends with agencies and how his approach creates lasting partnerships that drive real results.
We Disscuss ⏳ [00:02:35] – The biggest mistake businesses make when hiring agencies ⏳ [00:10:45] – How agencies oversell and overpromise—and what to do instead ⏳ [00:22:01] – Why businesses fail to give marketing strategies enough time ⏳ [00:34:47] – A powerful moment of business freedom: Scaling while traveling
On this episode of The Story Engine Podcast, I break down why relying too much on a script can actually weaken your impact and hurt your conversions. I’ll show you how to internalize your message so deeply that you can step on stage with confidence, without clinging to a script for dear life.
I used to believe that the key to delivering a powerful talk was having the perfect script—every word polished, every slide dialed in. But over the years, I’ve realized that mastery doesn’t live on a page—it lives in your presence, your connection, and your ability to adapt in the moment.
Episode Highlights: ⏳ [00:02:15] – Why scripts feel safe but actually create distance between you and your audience ⏳ [00:10:43] – The difference between memorizing your message and embodying it ⏳ [00:22:30] – A client’s real-life story: How he handled a complete tech failure on stage—and won over his audience ⏳ [00:35:12] – The storytelling frameworks that allow you to flow naturally in your talks
On this episode of The Story Engine Podcast, We discusses the critical role of storytelling for experts and how many fail to leverage their personal narratives effectively. He emphasizes the importance of resonance in storytelling, explaining how connecting emotionally with an audience can inspire trust and action. Through a case study of a tax professional, we illustrate how refining a message and incorporating personal stories can lead to significant improvements in audience engagement and conversion rates. We conclude with a reminder of the unique value that personal stories bring in an increasingly competitive landscape.
In This Episode
- Many experts dismiss storytelling as irrelevant or manipulative.
- The way solutions are communicated is as important as the solutions themselves.
- Overloading audiences with information can lead to disconnection.
- Personal stories can inspire trust and drive action.
- Resonance in storytelling connects emotionally with the audience.
- Understanding client pain points is crucial for effective storytelling.
- Accessing personal stories can transform how experts relate to their audience.
- A case study illustrates the power of storytelling in a professional context.
- Simplifying messages can lead to higher engagement and conversion rates.
- Personal stories are irreplaceable in a world of AI and information overload.
We Discuss
00:00 The Importance of Storytelling for Experts 04:28 Understanding Resonance in Storytelling 09:23 Finding Stories That Resonate 14:19 Case Study: Transforming a Tax Professional's Approach 19:26 The Unique Value of Personal Stories
On this episode of the Story Engine podcast, we discusses the 'Experts Gap'—the disconnect that occurs when experts fail to effectively communicate their knowledge to their audience. We emphasize the importance of understanding audience needs, overcoming misconceptions about structure in talks, and the anatomy of a high converting presentation. By focusing on authority stories, addressing audience beliefs, and creating urgency for action, experts can bridge the gap and enhance their impact. The episode concludes with a success story illustrating the transformative power of structured communication. In This Episode * The Experts Gap occurs when experts fail to connect with their audience. * Experts often design messages that satisfy their own understanding rather than the audience's needs. * Structure in communication is not inauthentic; it enhances clarity and connection. * A well-structured talk allows for emotional connection and audience engagement. * The anatomy of a high converting talk includes three key questions: Should I listen to this? Will this work for me? Should I act now? * Authority stories help establish trust and relevance with the audience. * Addressing audience beliefs is crucial for effective communication. * Creating urgency for action is essential for conversions. * Structure liberates creativity and amplifies authenticity in presentations. * Success stories demonstrate the effectiveness of structured communication.
We Discuss
02:33 The Misconceptions of Expert Communication 05:57 Anatomy of a High Converting Talk 08:47 Crafting Authority Stories 11:58 Addressing Audience Beliefs 14:54 Creating Urgency for Action 17:45 The Power of Structure in Storytelling 20:02 Real-Life Success Story: Nima Ramani 23:00 Conclusion and Call to Action
On this episode of the Story Engine Podcast, We are talking to David Gonzalez, a renowned connector in the digital marketing space. David shares his journey from hosting the Internet Marketing Party to creating transformative Think Tank experiences. He discusses the importance of vulnerability in mastermind settings and how he has evolved from being a connector to showcasing his own expertise through the Experts Council. The conversation highlights the significance of creating safe spaces for deep connections and personal growth, as well as David's aspirations for the future. In This Episode * David is known as the 'serial super connector' in the digital marketing space. * The Think Tank experience allows for deep vulnerability and problem-solving. * Creating safe spaces is essential for honest discussions among entrepreneurs. * David's journey reflects a personal transformation from connector to leader. * The Experts Council aims to provide tailored solutions for high-level entrepreneurs. * David emphasizes the importance of meritocracy in his events. * Vulnerability can lead to significant personal and professional breakthroughs. * David's passion for connection stems from his childhood experiences. * The Think Tank sessions have led to life-changing decisions for participants. * Self-compassion and kindness are key focuses for David in 2025.
We Discuss
05:26 The Power of Connection and Think Tanks 10:26 Creating Safe Spaces for Vulnerability 15:33 The Evolution of David's Passion Projects 20:27 The Birth of Experts Council 25:14 The Unique Value of Curated Experiences 30:26 Reflections on Personal Growth and Future Vision
On this episode of the Story Engine podcast, Kyle Gray interviews Hector Santiesteban from Amplify Media, discussing the evolution of podcasting and its significance for businesses. Hector shares insights on creating sustainable podcasts, the importance of understanding the audience, and overcoming imposter syndrome. He introduces the 'Three P's' framework for successful podcasting, emphasizing authenticity and emotional resonance. The conversation also touches on the challenges faced by executives in the podcasting landscape and the transformative power of sharing personal stories. In This Episode * Every business could benefit from podcasting. * Understanding your audience is crucial for success. * Authenticity resonates more than high production value. * The sales cycle can be shortened through effective podcasting. * Imposter syndrome is common among executives starting podcasts. * The 'Three P's' framework is essential for podcasting success. * Creating a personal connection with the audience is key. * Podcasts can serve as a powerful marketing tool. * It's important to focus on your unique experiences. * Podcasting is an infinite game, not a one-time win.
We Discuss 11:06 Understanding the Audience 18:11 The Challenges Executives Face 25:22 Burnout and the Need for Clarity 29:49 The Desire to Be Seen 35:55 The Journey of Transformation 42:27 Connecting and Closing Thoughts
On this episode of the Story Engine podcast, host Kyle Gray speaks with Adrianna Foster, a clinical hypnotherapist and transformational trainer. They explore the power of hypnotherapy in addressing deep-seated belief systems and the subconscious mind. Adrianna shares her insights on the importance of embracing discomfort for personal growth, the role of shadow work in healing, and the significance of authenticity and self-expression. Through personal stories and unique approaches, they discuss how to identify pain points and desired outcomes in the journey of transformation.
In This Episode
- Hypnotherapy can help address subconscious beliefs that control behavior.
- Many people struggle with the belief that solutions lie outside themselves.
- Embracing discomfort is essential for personal growth and transformation.
- Shadow work involves befriending fears and negative thoughts.
- Authenticity is key to solving personal and societal problems.
- Understanding one's gifts is crucial for fulfillment and happiness.
- Shame and guilt are significant toxic emotions that hinder progress.
- Personal stories of transformation can inspire others to seek change.
- Creating a supportive environment is vital for healing and growth.
We Discuss
03:42 Understanding Hypnosis and Its Impact 06:30 Belief Systems and Client Transformation 09:41 Embracing Discomfort for Growth 12:50 The Role of Shadow Work in Healing 15:42 Unique Approaches to Client Experiences 18:45 Transformative Stories of Change 21:43 Finding Alignment and Ease in Life 24:44 The Power of Vulnerability and Authenticity 27:34 Closing Thoughts and Resources
On this episode, I discusses the creation of the Dinosaur Oracle Card deck, the role of AI in enhancing creativity, and the development of personal tools for self-reflection and growth. I shares insights on how AI can facilitate deeper connections and imaginative projects, emphasizing the importance of creativity and human intuition in the process.
Join the waitlist for the Destiny Dinos Oracle Deck: Unearth Ancient Wisdom https://www.thestoryengine.co/dino
In This Episode
- The Dinosaur Oracle Card deck was born from a collaborative and creative process.
- AI can enhance creativity by handling repetitive tasks, allowing for deeper exploration.
- Creating vision boards with AI can help visualize and manifest personal goals.
- AI can serve as a tool for self-reflection and emotional processing.
- The iterative process in creating the card deck led to better organization and creativity.
- Each dinosaur in the deck carries a unique message and reflection question.
- AI can help identify patterns in personal struggles and aspirations.
- The importance of connection and creativity in using technology is paramount.
- AI should be seen as a collaborator rather than a replacement for human intuition.
- Imagination is limitless when combined with technology, opening new avenues for personal growth.
We Discuss
01:57 The Creation Of Destiny Dinos 15:26 Crafting a Vision for the Future 21:18 Creating an AI Therapist 26:58 The Power of Imagination and Connection
On this episode, we discusses my innovative approach to leveraging AI in the creative processes, particularly in writing a book and developing a storytelling tool. I emphasize the importance of maintaining authenticity while using AI as a collaborative partner to refine ideas and enhance audience engagement. The conversation also covers the creation of the Authority Story Creator, a tool designed to help users craft compelling narratives that resonate with their audience. Create your story at: https://www.thestoryengine.co/create
On This Episode
- Kyle emphasizes a balance between authenticity and AI's capabilities.
- He discusses the iterative process of refining his book with AI.
- The importance of audience focus in content creation is highlighted.
- AI serves as a collaborator, not just a tool, in his creative process.
- Kyle's approach involves defining clear goals for his projects.
- He shares insights on creating concise and impactful content.
- The Authority Story Creator was developed to aid storytelling.
- Empathy-driven storytelling fosters deeper connections with audiences.
- Kyle's tools aim to simplify the storytelling process for users.
- He expresses optimism about the future of AI in content creation.
We Discuss
00:00 Harnessing AI for Creative Processes 06:48 Creating The Book 10:10 Building The Authority Story Creator 19:23 Future Prospects and AI Integration
On this episode of the Story Engine Podcast, I'll discuss the concept of 'The Cost of Getting Through The Day' and how it relates to personal growth and creativity. I share personal experiences with anxiety and the feeling of just getting through the day, emphasizing the importance of recognizing and reframing fear as a tool for growth. I encourage listeners to create a vision for their future that excites them and to actively work towards it, rather than succumbing to survival mode. In This Episode * The cost of doing nothing can lead to regret and shame. * Anxiety-driven choices often result in unproductive patterns. * Naming fears can help in addressing them effectively. * Reframing fear as a tool can empower personal growth. * Creating a vision for the future is crucial for motivation. * Daily practices like journaling can help focus intentions. * Recognizing small progress is important for self-acknowledgment. * Understanding the roots of fear can lead to healing. * Survival mode can hinder creativity and fulfillment. * Embracing creativity is essential for a meaningful life.
We Discuss 10:24 Understanding Fear and Anxiety 18:19 Creating a Vision for the Future 31:10 Re-enrolling in Your Vision
On this episode, We discusses the transformative process of having a sales call with oneself. We emphasizes the importance of self-reflection, commitment to personal vision, and the need to address limiting beliefs. Through personal anecdotes, we illustrate how taking time for introspection can lead to profound reinvention and alignment with one's true self. The conversation culminates in practical steps for listeners to engage in their own self-enrollment and daily practices that nurture growth and clarity.
In This Episode
- The sales call with yourself is an intimate process.
- Self-reflection is crucial for personal growth.
- Many focus outwardly instead of inwardly.
- Reinventing oneself requires commitment and clarity.
- Daily practices help maintain alignment with vision.
- Identifying obstacles is the first step to overcoming them.
- Past successes can inspire future actions.
- Setting goals should excite and energize you.
- Overwhelm and procrastination are common pitfalls.
- Self-compassion is essential in the growth process.
We Discuss
00:00 The Importance of Self-Reflection 07:32 Reinventing Yourself 20:34 Daily Practices for Alignment
On this episode of the Story Engine podcast, Rich Walker shares his journey as a serial entrepreneur and author, discussing his four-step methodology for personal change. He emphasizes the importance of wanting to change, believing in one's ability to change, and understanding the core beliefs that drive behaviors. Rich reflects on his childhood experiences and how they shaped his perspective on change, as well as the challenges he faced in his business. The conversation highlights the power of beliefs in shaping reality and the significance of storytelling in personal narratives. In This Episode * You have to want to change to initiate the process. * Belief in your ability to change is crucial. * Childhood experiences can significantly impact your perspective on change. * Navigating challenges requires a choice between stress and productivity. * Identifying core beliefs is essential for meaningful change. * Work on one change at a time for better focus. * Your beliefs shape your reality and experiences. * Storytelling can enhance the impact of personal narratives. * Choosing empowering beliefs leads to personal growth. * Embrace change as a constant in life.
We Discuss
05:56 Understanding the Desire to Change 11:59 Navigating Business Challenges and Personal Growth 17:50 The Power of Beliefs in Shaping Reality 24:08 Closing Thoughts and Resources for Change
On this episode of the Story Engine Podcast, We discuss four mental roadblocks that hinder effective speaking and conversions. We'll emphasize the importance of shifting from courtroom truth to personal truth, using descriptive language instead of prescriptive, and focusing on customer-oriented communication rather than self-oriented. By addressing these roadblocks, speakers can enhance their engagement and effectiveness, ultimately leading to better conversions and audience connection. On This Episode * Many speakers are unaware of the mental roadblocks affecting their conversions. * Courtroom truth can dilute ideas and confuse listeners. * Personal truth focuses on values and emotional connection. * Descriptive language helps listeners envision possibilities. * Single decision-oriented talks can overwhelm the audience. * Progression in talks allows for a more engaging experience. * Self-oriented communication leads to imposter syndrome. * Customer-oriented communication fosters connection and trust. * Effective storytelling anticipates audience limiting beliefs. * Shifting focus from self to audience enhances purpose and impact.
We Discuss 01:14 Understanding Courtroom Truth vs. Personal Truth 06:16 The Shift from Prescriptive to Descriptive Language 12:16 Single Decision vs. Progression in Presentations 17:03 Self-Oriented vs. Customer-Oriented Communication
On this episode of the Story Engine podcast, Phil Van Treuren shares his journey as an entrepreneur and author, discussing his experiences in publishing, the influence of Stoic philosophy on his life, and the creation of his publishing company, Stoic Simple. He reflects on the importance of virtue and excellence, the challenges of navigating change, and the fulfillment he finds in his current life. Phil also emphasizes the value of learning from mistakes and the significance of storytelling in connecting with others.
On This Episode * Phil has reinvented himself multiple times throughout his career. * Stoic philosophy has greatly influenced Phil's personal development. * The Feather is a story about the impact of small virtues. * Virtue in Stoicism can be understood as excellence. * Acceptance of things we cannot change is crucial for personal growth. * There are always opportunities to practice excellence in any situation. * Mistakes are part of the learning process and should not hinder progress. * Phil finds happiness in the present without needing more material possessions. * Storytelling is a powerful tool for connecting with audiences. * Phil's journey reflects the importance of self-belief and perseverance.
We Discuss 06:01 The Birth of Stoic Simple 11:56 Understanding Virtue in Stoic Philosophy 18:00 Navigating Change and Acceptance 24:03 Learning from Mistakes and Opportunities 29:53 Reflections on Past Struggles
On this episode we are talking with Caleb Fowler. Caleb discusses the current landscape of virtual events, emphasizing the importance of building trust in a market where skepticism is high. He shares insights on how to effectively engage clients through virtual events, the significance of understanding one's ideal client, and strategies for scaling a business using these events. The discussion also touches on the evolution of virtual events post-pandemic, the challenges of attracting high-quality leads, and practical tips for creating engaging experiences that reduce Zoom fatigue. We'll discuss the challenges of customer acquisition, the importance of having a proven process for conversion, and the competitive advantages that events can provide for businesses. They share insights on the breakthrough method that has helped them scale their business and the significance of trust and certainty in the current market. The discussion also touches on the early struggles of E3 Events and how they pivoted to teach others about successful event execution.
We Discuss
06:00 Building Trust in a Distrustful Market 12:03 Creating Engaging Virtual Event Experiences 17:48 Choosing the Right Format for Your Event 23:56 Understanding Your Ideal Client's Needs 29:50 The Breakthrough Method: A Proven Process 38:11 The Birth of E3: A Turning Point 45:05 Starting Where You Are: The Path Forward
In this episode of the Story Engine Podcast, we explore the concept of the villain's journey, emphasizing its importance in storytelling and personal transformation. We'll discusses how villains, often seen as antagonists, play a crucial role in challenging the status quo and driving change. The conversation outlines the stages of the villain's journey, drawing parallels to the entrepreneurial experience and highlighting the necessity of embracing both the hero and villain within ourselves to create meaningful impact. In This Episode * The villain's journey is about transformation. * Villains often challenge the norms and become agents of change. * Change is uncomfortable but necessary for growth. * Betrayal can serve as a catalyst for transformation. * Gathering allies is essential for challenging the status quo. * Challenging norms can lead to significant personal and societal change. * Conflict between hero and villain leads to new perspectives. * Embracing the villain within can unlock creativity and impact. * Both heroes and villains are necessary for a better world. * Understanding both roles can enhance personal growth and storytelling.
We Discuss 04:51 Stage 1: The Status Quo 06:44 Stage 2: Betrayal and Breaking Point 08:38 Stage 3: Gathering Allies 10:32 New Chapter 11:35 Stage 4: Challenging the Status Quo
On this episode of the Story Engine Podcast, Danella Burnett shares her journey from a reluctant entrepreneur to a successful event producer and speaker strategist. She discusses the importance of understanding the needs of event hosts, finding speaking opportunities, and the lessons learned from her experiences on stage. Danella emphasizes the significance of collaboration, knowing your audience, and the value of being flexible in the speaking industry. Her insights aim to empower speakers to get visible and make a positive impact in the world.
In This Episode
- Danella Burnett has over 40 years of experience in event production.
- Her entrepreneurial journey began unexpectedly in a church kitchen.
- Understanding the needs of event hosts is crucial for speakers.
- Collaboration can lead to greater opportunities in speaking.
- Finding speaking opportunities requires leveraging past experiences and networks.
- Getting paid to speak is a pathway, but understanding value is key.
- Flexibility and adaptability are important in the speaking industry.
- Speakers should know their audience and the event's goals.
- Building relationships is essential for long-term speaking success.
- Danella's legacy is about lifting others onto the stage to make an impact.
We Discuss
07:50 The Reluctant Entrepreneur's Journey 16:08 Understanding the Needs of Event Hosts 23:58 Finding Speaking Opportunities 32:02 Lessons from the Stage
Today on the show, we are talking with Eric Berman. Eric is the founder of the speak easy mastermind, a unique mastermind that combines small local groups and big global events to make sure that the whole community gets everything they need from powerful tactical practical advice, real honest feedback and support and being surrounded by people who really understand you and what you're going through. Today we're going to learn his story of how he started out working hard for sweat equity and became the leader of this incredible community.
On This Episode
- Entrepreneurship is a personal development journey.
- SpeakEasy combines local and global connections.
- The ideal avatar for SpeakEasy is marketing-centric entrepreneurs.
- Tactical problem-solving is essential in masterminds.
- Creating a safe space fosters vulnerability and honesty.
- Self-leadership is crucial for guiding others.
- Balancing work and personal life reduces stress.
- Community provides support and connection.
- Loneliness is a common challenge for entrepreneurs.
- Stories are powerful tools for connection and engagement.
We Discuss
04:06 The Concept of Masterminds and SpeakEasy's Unique Approach 07:02 Identifying the Right Audience for SpeakEasy 10:15 Building Trust and Vulnerability in Mastermind Groups 13:17 Transitioning from Entrepreneur to Community Leader 16:18 Self-Leadership and Personal Development 19:12 The Rewards of Community and Connection 21:55 Reflections on Loneliness and the Need for Community 25:45 The Journey of Entrepreneurship 29:06 Misunderstood by Friends and Family 31:43 Finding Community and Support 35:42 The Birth of Speak Easy Mastermind 40:29 Closing Thoughts and Future Directions
On this episode of The Story Engine Podcast, we are talking with Kyle Leavitt, CEO & Co-Founder of Customer HUB. Kyle discusses the challenges and triumphs of entrepreneurship, particularly focusing on the importance of creating systems that allow for time freedom and the liberation of entrepreneurs from traditional service-based business models. He shares insights on the misalignment often experienced in the pursuit of success, the significance of leadership and vision, and the role of storytelling in connecting with clients. Personal anecdotes about family life and the struggles of software development further illustrate the journey towards achieving a balanced and fulfilling entrepreneurial life.
In This Episide
- Entrepreneurs often seek financial and time freedom.
- Misalignment occurs when success doesn't match expectations.
- Scaling a business can lead to more responsibilities and burnout.
- Doing fewer things better is key to success.
- Leadership is about setting a clear vision for the team.
- Storytelling can create empathy and connection with clients.
- Personal experiences shape our business journeys.
- Software development requires focus on core problems.
- Creating systems can alleviate confusion and support growth.
- Family time is essential for a balanced life.
We Discuss
02:54 The Misalignment in Entrepreneurial Success 05:56 The Journey to Time Freedom 09:05 Scaling and the Importance of Systems 11:54 Leadership and Vision in Business 14:56 The Role of Storytelling in Business 17:58 Personal Experiences and Family Life 21:02 Navigating Challenges in Software Development 24:07 Reflections on Growth and Learning 27:02 Creating Freedom Through Customer Hub
On this episode of the Story Engine Podcast, we're talking with Hamish Knox. Hamish is a sales expert from The Sandler Group. He discusses the unique Sandler approach to sales, which focuses on gathering information rather than giving it, and how this can transform client relationships. Hamish shares transformative client stories that highlight the shift from metrics-oriented sales to relationship-focused interactions. The conversation also covers common sales myths, the role of accountability, and the significance of supporting clients as whole human beings.
In This Episode
- Creating clarity through storytelling is essential in sales.
- Sandler's approach emphasizes buyer safety and effective communication.
- Salespeople should focus on gathering information, not just giving it.
- Building relationships is more important than metrics in sales.
- Time management can improve significantly with accountability practices.
- Supporting clients as whole human beings enhances relationships.
- Effective communication requires clarity and ownership of messages.
- Sales is a non-linear process that requires adaptability.
- Transforming a metrics-oriented mindset can lead to better outcomes.
- Creating clarity in communication is a leader's primary responsibility.
We Discuss
03:59 Understanding Sandler's Approach to Sales 06:39 The Importance of Human Connection in Sales 09:44 Transformative Client Stories 12:52 Gathering vs. Giving Information in Sales 15:49 Overcoming Common Sales Myths 18:42 The Role of Accountability in Sales 21:32 Supporting Clients as Whole Human Beings 24:38 Creating Clarity in Communication
In this episode of the Story Engine Podcast, Kyle interviews Barton Scott, a mineral expert and founder of Upgraded Formulas. Barton shares his journey in the health and wellness industry, focusing on the importance of mineral absorption and the impact of nutrition on overall health. He discusses the connection between physical health and emotional regulation, emphasizing how energy levels influence achievement and personal performance. Barton also highlights the target audience for his upcoming book, which aims to help high achievers regain control over their health. The conversation delves into Barton's personal struggles with health, his childhood experiences, and the moments that led him to find clarity and control in his life. The episode concludes with insights on the importance of sharing knowledge about health and wellness with others.
In This Episode
- Barton Scott is passionate about mineral absorption and health.
- Many people struggle with nutrient absorption due to poor digestion.
- Understanding one's body and health is crucial for achieving goals.
- Nutrition and psychology are deeply interconnected.
- Energy levels significantly impact personal and professional success.
- The upcoming book targets high achievers seeking to improve their health.
- Childhood health struggles can shape one's future pursuits.
- Moments of clarity in health can lead to significant life changes.
- Sharing health knowledge is essential for community well-being.
- Health is a foundational aspect of personal development and achievement.
We Discuss
03:11 The Importance of Mineral Absorption 06:03 Understanding Sensitivity and Health 08:51 The Connection Between Nutrition and Psychology 11:58 The Role of Energy in Achieving Goals 14:48 Target Audience for the Upcoming Book 17:59 Personal Health Journey and Insights 21:07 Childhood Struggles and Their Impact 23:59 Moments of Clarity and Control in Health 27:06 Crafting a Personal Story
Today on the show we have Dane Pallorino with Dad Bod Sculptors. Dane shares his journey of prioritizing health and fitness as a high-performing entrepreneur and family man. He emphasizes the importance of taking care of oneself first in order to effectively serve others. Dane discusses the challenges faced by men over the age of 35 in balancing their health, work, and family responsibilities. He highlights the negative impact of neglecting one's health on self-confidence, relationships, and overall well-being. Dane offers a solution by providing a playbook and support system through his company, Dad Bod Sculptors, to help men prioritize their fitness and nutrition.
In This Episode
- Prioritizing health and fitness is essential for high-performing entrepreneurs to effectively serve others.
- Neglecting one's health can lead to negative consequences in various areas of life, including relationships and self-confidence.
- Men over the age of 35 need a playbook and support system to prioritize their fitness and nutrition.
- Building a sustainable system for health and fitness allows individuals to show up as their best selves in all areas of life. Prioritizing self-care is essential for personal growth and well-being.
- Replacing old habits with healthier ones is key to achieving lasting transformation.
- Building confidence and self-esteem requires consistent effort and self-reflection.
- Creating a legacy of meaning involves being present for loved ones and leading by example.
- Taking control of one's health and fitness can have a positive impact on all areas of life.
We Discuss
02:40 The Importance of Prioritizing Health 06:51 Finding a Playbook for Health and Fitness 09:39 The Consequences of Neglecting Health 17:50 The Impact of Health on Relationships and Self-Confidence 20:43 Creating a Sustainable System for Health and Fitness 26:00 Seeking Inspiration and Taking Action 28:08 The Opposite Frequency Moment: Achieving Transformation 31:43 The Power of Self-Reflection and Personal Growth
Today on the show we are talking with Dena Patton. Dena is the co-founder of a business coaching and consulting company and the founder of the Girls Rule Foundation, a nonprofit that empowers and advances girls through leadership and empowerment programs. She shares her journey of becoming a go-getter and a go-giver, and how philanthropy became a natural progression for her. Dena emphasizes the importance of teaching girls core skills such as financial literacy and leadership principles at a young age, so they can make informed decisions and have the confidence to pursue their dreams. She introduces the 100 School Initiative, a program that aims to teach these skills to girls and empower them to create a better future.
On This Episode
- Philanthropy is a natural progression for many entrepreneurs who have achieved success and want to give back.
- Teaching girls core skills such as financial literacy and leadership principles at a young age is crucial for their personal and professional development.
- The 100 School Initiative aims to empower girls by teaching them these skills and providing them with the tools to create a better future.
- Courage is essential in telling our stories and making a positive impact in the world.
We Discuss
08:42The Journey to Philanthropy 18:26The Importance of Teaching Girls Core Skills 21:38The 100 School Initiative 28:18Dena Patton's Personal Struggles and Success 32:15The Impact of Teaching Girls Essential Skills 35:23Closing Thoughts and Gratitude
On this episode we are talking with Jon Marino about the process of preparing a talk that transformed his business. We discuss our personal connection through a retreat in Hawaii and the importance of storytelling in our work. Jon shares how working with Kyle has helped him improve his communication and teaching skills. We also talk about the power of focusing on the audience and the value of deepening the understanding of customers. Jon introduces his new offering, a deep dive into customer personas, and shares his excitement about helping entrepreneurs find direction and make a bigger impact.
In This Episode
- Preparing a well-crafted talk can have a transformative impact on a business.
- Focusing on the audience and their needs is key to effective communication and teaching.
- Deepening the understanding of customers through personas can help businesses better connect with their target audience.
- The process of preparing a talk can lead to personal growth and a clearer sense of direction.
- Working with a skilled mentor or coach can help improve communication and teaching skills.
We Discuss
02:32 The Power of Storytelling and Connection 04:24 Enhancing Copywriting and Marketing Skills 09:36 Deep Diving into Customer Personas and Branding Guides
Today in the show we are talking with Trevor Crane. We discuss the power of collaboration and the importance of seeking help and support in achieving success. Trevor shares his personal journey of overcoming challenges and redefining bankruptcy as a turning point in his life. He emphasizes the need to take responsibility and find partners who can help accelerate growth.
In This Episode
- Collaboration and seeking help are essential for achieving success.
- Taking responsibility and redefining challenges can lead to personal growth.
- Storytelling and vulnerability are powerful tools for connecting with clients.
- Finding partners and support can accelerate growth and help achieve goals.
- Applying to be a published author and joining the waitlist for 'Collaborate' can provide opportunities for personal and professional development.
We Discuss
04:08 The Power of Collaboration 09:44 Defining Your Mission and Target Audience 15:58 Taking Ownership and Seeking Support 23:11 From Bankruptcy to Success 26:14 The Transformative Power of Collaboration 30:34 Living the Dream: Finding Your Happy Place
On todays episode we're going to be talking about ticks, particularly verbal and nonverbal ticks and their impact on credibility and audience perception. Verbal tics include filler words like 'um' and 'uh' as well as nonverbal tics like sporadic movements. While these tics may not seem like a big issue on the surface, they can make speakers appear less competent and confident, and even like frauds or liars. I'll provide strategies for reducing verbal tics, including focusing on powerful storytelling, enrolling oneself in the message, and prioritizing the audience.
In This Episode
- Verbal tics like filler words and nonverbal movements can erode credibility and make speakers appear less competent and confident.
- Factors like nervousness, being unprepared, and going off script can increase verbal tics.
- Reducing verbal tics requires focusing on powerful storytelling, enrolling oneself in the message, and prioritizing the audience.
- Verbal tics take away valuable speaking time that could be used to serve the audience.
- Practicing content and stories with a strategy can help reduce the reliance on scripts and improve speaking effectiveness.
We Discuss
00:00 Verbal Tics and Credibility 03:10 The Subconscious Perception of Verbal Tics 05:03 The Importance of Powerful Storytelling 06:02 Prioritizing the Audience: Cure for Imposter Syndrome
This week on the Story Engine podcast I'm talking about Information vs. Clarity. What is the difference between the two, and what do our listeners want? One leads to confusion, the other leads to action. I'll break that down on today's episode and show you exactly a simple shift in perspective in how you approach teaching. On This Episode * The intention you bring to your sales process is crucial. * Focusing on the listener's needs and removing barriers creates clarity. * Excessive information can overwhelm and confuse the audience. * Clarity allows for action and lasting change. * Prioritizing clarity in presentations leads to better results.
We Discuss 00:00 The Importance of Intention in Sales 01:26 Information vs. Clarity in Sales and Public Speaking 03:50 The Negative Effects of Excessive Information 05:15 Creating Clarity for Action and Lasting Change 07:13 Case Study: Shifting from Information to Clarity 08:12 The Freedom and Authenticity of Clarity
On this episode we are talking with Krisstina Wise. Krisstina shares her personal journey with money and success, highlighting the importance of addressing money trauma and finding a healthy balance between wealth creation and health/happiness. She emphasizes the need to understand how much money is enough and develop a clear financial plan. Krisstina also introduces her CURBS program, which focuses on teaching individuals how to create wealth and financial freedom. The conversation touches on the significance of addressing limiting beliefs around money and the benefits of gaining clarity and confidence in managing finances. In This Episdoe * Addressing money trauma and finding a healthy balance between wealth creation and health/happiness is crucial for financial well-being. * Understanding how much money is enough and developing a clear financial plan is essential for financial freedom. * Addressing limiting beliefs around money and gaining clarity and confidence in managing finances can lead to a more fulfilling and balanced life. * Krisstina Wise's CURBS program focuses on teaching individuals how to create wealth and financial freedom. * Money is a tool that can enhance relationships, provide options, and fund experiences.
We Discuss
06:57 Finding Balance: Addressing Money Trauma and Prioritizing Health and Happiness 10:57 How Much is Enough? Understanding the Importance of Financial Clarity 15:17 Creating Wealth and Financial Freedom: Introducing the CURBS Program 20:05 Overcoming Limiting Beliefs: Gaining Confidence in Managing Finances 25:27 Money as a Tool: Enhancing Relationships and Funding Experiences
Today on the show we have Zipporah. Zipporah is an expert in both the tantric arts and in integrating that with many different kinds of plant medicines. But what makes her stand out is using cannabis in an intentional, clear way to open yourself up to better intimacy in your relationships; your partners first and foremost, but in many other areas of your business. And today we're going to explore that story of how to discuss these somewhat taboo topics and show the productive, powerful ways that they can be applied in many different people's lives.
In This Episode * Start with oneself and cultivate awareness through practices like breathwork, meditation, and yoga. * Intimacy blocks can manifest in various areas of life and impact relationships and personal growth. * Using plant medicines, such as cannabis, in a conscious and intentional way can enhance intimacy and expand consciousness. * Tantra and conscious sexuality can be applied practically in various aspects of life, including relationships and personal development. * There is a need to address stigmas and misconceptions surrounding tantra, sexuality, and plant medicines. * Creating clear boundaries and open communication are essential for healthy and fulfilling relationships. * Embracing one's own desires and fantasies can lead to deeper levels of pleasure and connection. * The journey of self-discovery and embracing one's authentic expression can lead to personal growth and transformation. * Sharing one's story and experiences can inspire and empower others to explore their own paths of self-discovery and conscious sexuality. * Intentions and declarations have the power to manifest desired outcomes and attract aligned experiences and connections.
We Discuss 02:50 Cultivating Awareness and Consciousness 07:56 Addressing Stigmas and Misconceptions 09:52 Embracing Desires and Fantasies 13:46 Overcoming Intimacy Blocks 19:55 The Power of Boundaries and Open Communication 30:12 Dispelling Stigmas and Misconceptions 39:52 Sharing Stories and Inspiring Others 44:49 Manifesting Intentions and Attracting Aligned Experiences
Today on the show we have Mark Gober. Mark is a deep thinker and author that has made an art and a life out of finding paradigms that need shifting and asking questions where most people wouldn't dare to ask. In this interview today, we're going to attempt to find the golden thread between all of his books and really hone in on his story of why he does what he does and why he's passionate about the way he creates and writes as an author. This is an excellent episode for anybody who is changing the world, changing people's beliefs, writing books, or just following a creative process.
In This Episode
- Questioning and exploring new ideas and paradigms is essential for personal growth and understanding the world.
- The writing process helps solidify and crystallize knowledge and ideas.
- Paradigm shifts can be uncomfortable and may lead to losing alignment with certain people, but they are necessary for personal growth and truth-seeking.
- The goal of writing books is to present paradigm shifts and encourage individuals to have their own paradigm shifts.
- Collective paradigm shifts can lead to a better world and a shift in consciousness.
We Discuss
02:24 The Journey of Paradigm Shifts 04:30 The Writing Process and Paradigm Shifts 08:11 Research Process and Intuition 10:30 Natural Process vs. Learned Process 12:27 Goals and Impact of Writing Books 15:20 The Importance of Questioning and Opening Up to New Paradigms 16:20 Challenges and Resistance to Paradigm Shifts 21:05 Negative and Positive Reactions to Paradigm Shifts 23:01 The Process of Paradigm Shifting 25:47 Living in an Upside-Down World 26:16 The Importance of Paradigm Shifting in Today's World 29:30 Story: Discovering a New Paradigm 32:48 The Process of Paradigm Shifting and Growth 35:12 Overview of Books and Topics 38:38 Closing Thoughts and Contact Information
Today we have Joy Houston, the founder of Healing at a Scale on the show. Joy has an amazing process that connects and solves some of the biggest problems that health practitioners and their clients have. Today we're going to be talking about illness isolation and how difficult that can be for somebody going through some kind of condition and how healthcare practitioners who are often facing burnout and trying to do too much work one -on -one can solve both these problems by bringing together communities and allowing people to connect with each other and learn from each other.
InThis Episode * Illness isolation and practitioner burnout are significant problems in the healthcare industry. * Communities can help solve these issues by connecting practitioners and patients. * By leveraging time and creating communities, practitioners can provide support, education, and empathy to a larger group of people. * Sharing personal stories and values helps build trust with potential clients.
We Discuss 01:30 Joy Houston's Background and Mission 03:51 The Importance of Labs and Clarity in Healthcare 05:40 Lead with Labs: A Client Acquisition Tool 07:32 The Synthesis of Practitioner Burnout and Illness Isolation 10:53 The Secret Sauce of Community in Getting Results 14:06 Joy Houston's Personal Experience of Burnout and Isolation 16:01 The Turning Point: Helping Practitioners Like Brooke 21:34 Experiencing Health, Community, and Impact 25:25 The Importance of Sharing Personal Stories 28:50 Closing Thoughts and Invitation
On this episode, Kyle Gray shares highlights from his spell book, where he writes out future stories he wants to experience. He discusses the themes of creativity, community, presence, self-acceptance, and recognizing one's own value. Kyle reflects on how these themes have played out in his life and the lessons he has learned. He emphasizes the importance of actively engaging with the community, savoring the present moment, and practicing self-reflection and meditation. Kyle also highlights the power of storytelling in creating the future one desires. On This Episode * Writing out future stories can help manifest them in unexpected and fulfilling ways. * Having a supportive community fosters creativity and personal growth. * Savoring and enjoying the present moment is essential for overall well-being. * Recognizing one's own value and power is crucial for personal and professional growth. * Engaging with the community and practicing self-reflection can lead to meaningful connections and personal transformation. * Storytelling is a powerful tool for creating the future one desires.
We Discuss 01:00 The Power of Community 05:18 Savoring the Present Moment 08:05 Recognizing Your Value and Power 09:58 Engaging with the Community 11:53 Storytelling for Creating the Future
On this episode Lee Richter shares her journey as a young actress and the moment she realized she wasn't living her own dream. She decided to speak up and make a change, which led her to develop a vision board system. This system helps people clarify their ideas, protect them, and create the life of their dreams. Lee emphasizes the importance of doing the vision board process in community and celebrating the progress and achievements along the way. She invites listeners to connect with her and share their vision board experiences.
On This Episode * Creating a vision board can help clarify your ideas and desires * Protect your ideas and creations by learning how to copyright, trademark, or patent them * Doing the vision board process in community can be more fun and inspiring * Celebrate the progress and achievements that come from manifesting your vision * Connect with others and share your vision board experiences
We Discuss 02:58 Lee's Journey as an Entrepreneur and Creator 05:03 The Importance of Creating Vision and Taking Action 10:02 The Contrast Between Relaxation and Productivity 13:56 The Perfect Person for the Vision Board System 20:24 Taking Action and Making Vision Boards 23:11 The Power of Community in Vision Boarding 25:21 Reflecting on a Moment of Pain and Challenge 31:37 Crafting a Story from the Moment of Pain 36:58 Closing Thoughts and Where to Learn More
On this episode we are talking with Brent Kesler. Brent teaches people how to build, keep, and create wealth by breaking down a concept that the wealthy have been using for over 200 years. He helps individuals break free from the bonds of financial slavery by showing them how to keep money within their family and recapture dollars spent on expenses. The average person is good at making money but struggles to keep it, often due to expenses rising to equal income. Brent emphasizes the importance of recapturing and recycling money to build, keep, and create wealth without working harder or taking on additional risk. Brent Kesler shares his journey of discovering the infinite banking concept and implementing it in his own life. He initially had doubts but took a deep dive into the concept and realized its potential. He faced denial and resistance from his wife, but eventually, they decided to implement the concept and paid off nearly a million dollars in debt in 39 months. This transformation led Brent to change careers and dedicate himself to sharing the concept with others. He emphasizes the importance of mindset, systems, and mentors in achieving financial freedom.
On This Episode * Brent Kesler teaches people how to build, keep, and create wealth by breaking down a concept used by the wealthy for over 200 years. * Expenses often rise to equal income, causing people to struggle with keeping money. * Recapturing and recycling money is key to building and keeping wealth. * It is possible to build wealth without working harder or taking on additional risk. The infinite banking concept can be a powerful tool for building and creating wealth without working harder or taking additional risks. * Facing denial and resistance is common when introducing a new financial concept, but persistence and trust can lead to positive results. * Having the right mindset, implementing effective systems, and finding mentors are crucial for achieving financial freedom. * Surrounding yourself with positive influences and being selective about the advice you listen to can help overcome negative thoughts and beliefs.
We Discuss 03:03 Recapturing and Recycling Money 04:51 Questioning Financial Advice 09:44 Turning Liabilities into Assets 12:29 The Impact of Interest on Mortgage Payments 16:24 Adjusting Financial Subluxations 23:09 Implementing the Infinite Banking Concept 26:08 A Career Change and a Mission 29:06 The Power of Mindset, Systems, and Mentors
On this episode we are talking with Glen Ledwell. Glen is the founder of MindMovies.com, a personal growth company that aims to change the lives of 100 million people. He also started Flight Club Mastermind, a high-end mastermind for online entrepreneurs, and Sticky's Mastermind, a local meetup connecting entrepreneurs globally. In this conversation, Glen discusses the values and goals behind Flight Club, which focuses on creating a community where members feel safe, connected, and supported. He shares his own experiences of feeling intimidated and unworthy in certain rooms and how Flight Club aims to create a different environment. The conversation ends with a pitch for Flight Club and information on how to learn more. On This Episode * Glenn Ledwell founded MindMovies.com, a personal growth company that aims to change the lives of 100 million people. * He also started Flight Club Mastermind, a high-end mastermind for online entrepreneurs, and Sticky's Mastermind, a local meetup connecting entrepreneurs globally. * Flight Club focuses on creating a community where members feel safe, connected, and supported. * Glenn shares his own experiences of feeling intimidated and unworthy in certain rooms and how Flight Club aims to create a different environment. * Flight Club offers a strategic fun experience for entrepreneurs and provides a space for meaningful connections and valuable learning opportunities.
We Discuss 03:32 Creating Mind Movies and the Law of Attraction 06:19 Building Flight Club and Sticky's Mastermind 09:59 Values and Atmosphere of Flight Club 22:21 Story: The Creation of Flight Club 26:16 Pitch: Flight Club and Strategic Fun
In this episode, Kyle Gray reflects on his recent birthday and the challenges he has faced over the past year. He emphasizes the importance of recognizing and appreciating one's own strengths and accomplishments, reframing stories to find meaning and fuel, approaching sales with intention and a focus on serving, and prioritizing creativity, spirituality, and wellness in life. Kyle encourages listeners to own their stories and share them authentically. On This Episode * Recognize and appreciate your own strengths and accomplishments. * Reframe stories to find meaning and fuel. * Approach sales with intention and a focus on serving. * Prioritize creativity, spirituality, and wellness in life.
We Discuss
02:18 Recognizing and Appreciating Who You Are 06:18 Finding Meaning and Fuel in Stories 10:08 Sales with Intention and a Focus on Serving 13:01 Prioritizing Creativity, Spirituality, and Wellness 15:10 Conclusion and Call to Action
On this episode of the Story Engine podcast, we talk to Massimo Bacchus, author of the book 'I Am Enough.' Massimo shares his personal journey of transformation from being a 'smart jerk' to becoming a better leader through self-love. He discusses the myths and coping mechanisms we develop as children to navigate the world, and how these patterns can hinder our growth as adults. Massimo emphasizes the importance of learning to love ourselves and finding validation from within, rather than seeking external validation. He believes that our universal purpose in life is to learn to truly love ourselves and accept all aspects of who we are.
On This Episode
- Our childhood experiences shape our beliefs and coping mechanisms, which can hinder our growth as adults.
- Seeking external validation and constantly striving to be 'enough' can lead to stress, damaged relationships, and a lack of fulfillment.
- Learning to love ourselves and finding validation from within allows us to be present, experience joy and sadness, and be our best selves in relationships.
- Self-love is an ongoing practice that requires acceptance of our limitations, mistakes, and strengths.
- By prioritizing our relationship with ourselves, we can be better leaders and create positive change in the world.
We Discuss:
03:48 The Struggle with 'Not Enough' and Defensive Behavior 09:11 The Cost of Seeking External Validation and Control 15:00 The Universal Purpose: Learning to Love Ourselves 28:01 The Transformation: Embracing Self-Acceptance and Authenticity 36:01 The Power of Vulnerability and Human Connection
Today we discuss the importance of understanding the underlying question of 'what is this conversation about?' This question determines the course of the conversation and how everyone involved feels understood and respected. I emphasize that this concept applies not only to personal conversations but also to presentations, sales calls, and content creation. By addressing the 'what is this about' question, speakers can connect with their audience on a deeper level and achieve better results.
On This Episode
- The question 'what is this conversation about?' determines the course of the conversation and how everyone involved feels understood and respected.
- Understanding the 'what is this about' question is crucial in personal conversations, presentations, sales calls, and content creation.
- By addressing the 'what is this about' question, speakers can connect with their audience on a deeper level and achieve better results.
- Consider the deeper meaning and impact of the conversation topic to create a sense of safety, trust, and engagement with the audience.
On this episode Sam Anderson shares his journey as an entrepreneur and the various businesses he has built. He emphasizes the importance of taking action and providing value to customers. He also discusses his upcoming entrepreneur conference and the focus on actionable steps and building relationships. The conversation explores the themes of starting from the sidelines, finding a supportive community, and achieving success through hard work and dedication.
On This Episode * Take action and provide value to customers to achieve success * Build a supportive community of like-minded individuals * Focus on actionable steps and practical advice * Invest in relationships and give back to others
On this episode we are talking to Anat Peri is a somatic healer and inner child expert who helps coaches, healers, and therapists learn a proven method to get their clients deep results. She is passionate about helping people feel their feelings all the way through and freeing themselves from inherited beliefs and behaviors. Anat discusses how being in business or creating your own venture is a personal development journey that brings up emotions and challenges. She emphasizes the importance of learning to regulate our nervous system and feel our feelings in order to be effective leaders. Anat also shares her own journey of overcoming anxiety and finding alignment in her work.
On This Episode
- Learning to feel our feelings all the way through is essential for personal growth and effective leadership.
- Regulating our nervous system and creating a calm, loving space is more important than any tool or method in coaching and healing.
- Entrepreneurship and creating our own ventures can bring up emotions and challenges, but they also provide opportunities for growth and self-improvement.
- Anat Peri's training camp for the soul process and methodology helps coaches and healers create transformation in themselves and their clients.
Today on the show we are talking with Josh Tapp, founder of the Pantheon mastermind, believes in gathering entrepreneurs to solve problems and make a real impact in the world. He curates rooms of like-minded individuals who can generate business and revenue together. By bringing together non-competing entrepreneurs who serve the same audience, they can cross-sell to each other's clients and vertically integrate their businesses. This not only solves the lead generation problem but also expands their reach and allows them to tackle social issues together. Josh emphasizes the importance of genuine connection and recommends curating smaller rooms for virtual gatherings. He also highlights the power of in-person events and the impact of play in building trust and deepening relationships. The conversation focuses on the challenges and desires of legacy-based thought leaders, who are experienced entrepreneurs looking to leave a legacy and make a difference. The three main challenges they face are being tech-challenged, struggling to find the right audience for their message, and constantly creating new offers instead of focusing on a core strategy. The solutions to these challenges include getting tech support, finding the right people to hear their message, and gaining clarity and focus. The conversation also highlights the importance of connection, support, and being surrounded by the right people. The host shares personal experiences of facing these challenges and finding support in a mastermind group. The conversation ends with a call to stop trying to go it alone and to seek out collaboration and teamwork in entrepreneurship. Keywordsentrepreneurs, gathering, impact, revenue, cross-sell, vertical integration, lead generation, social issues, connection, virtual gatherings, in-person events, play, trust, relationships, legacy-based thought leaders, challenges, desires, tech-challenged, finding the right audience, creating new offers, solutions, tech support, finding the right people, clarity, focus, connection, support, collaboration, teamwork On This Episode * Gathering entrepreneurs in curated rooms can generate business and revenue through cross-selling and vertical integration. * Entrepreneurs can tackle social issues by linking arms and expanding each other's audiences. * Virtual gatherings can be effective by curating smaller rooms and focusing on genuine connection. * In-person events and play can build trust and deepen relationships among entrepreneurs. * Curating rooms of non-competing entrepreneurs who serve the same audience can solve lead generation problems and expand reach. Legacy-based thought leaders are experienced entrepreneurs who want to leave a legacy and make a difference. * The main challenges they face are being tech-challenged, struggling to find the right audience, and constantly creating new offers instead of focusing on a core strategy. * The solutions to these challenges include getting tech support, finding the right people to hear their message, and gaining clarity and focus. * Connection, support, and being surrounded by the right people are crucial for success. * Entrepreneurship is a team sport, and collaboration and teamwork are essential.
Today on the show we are talking with Dino Watt, a speaker and coach, shares his expertise on creating engaging and impactful presentations. He emphasizes the importance of storytelling, interactive techniques, pattern interrupts, and frameworks to connect with audiences and make a lasting impact. Dino also discusses the need for speakers to narrow the scope of their talks and focus on the desired outcome, rather than overwhelming the audience with too much information. He introduces his Stand and Deliver Boot Camp, which helps speakers improve their enrollment and engagement skills, create congruence between their message and audience perception, and expand their offerings for greater monetization. Dino shares a personal story about finding his authentic voice on stage and the transformative impact it had on his business. In this conversation, Dino Watt discusses the importance of being positive and kind in his speaking engagements. He shares a moment when he realized that his delivery was coming across as mean and how that affected him. He also talks about the power of vulnerability and storytelling, using his own personal story of his first kiss at a junior high school dance to connect with his audience. Dino emphasizes the need to meet the audience where they are and to craft stories that address their specific roadblocks and limiting beliefs. He also highlights the importance of constantly evolving and being open to feedback.
On This Episode:
- Engaging presentations require storytelling, interactive techniques, and pattern interrupts to captivate audiences.
- Speakers should focus on creating congruence between their message and how it is perceived by the audience.
- Narrowing the scope of a presentation and focusing on the desired outcome leads to better results.
- Frameworks and context help make presentations more memorable and easily understood.
- Finding and embracing one's authentic voice on stage can have a transformative impact on a speaker's success. Being positive and kind in speaking engagements is crucial for connecting with the audience.
- Vulnerability and storytelling can create a strong connection with the audience.
- Crafting stories that address the audience's specific roadblocks and limiting beliefs is essential.
- Constantly evolving and being open to feedback is important for growth as a speaker.
Connect with Dino Watt
Dr. Joshua Sharpe, a doctor of chiropractic, shares his journey of healing and personal development. He discusses how trauma and the accumulation of conditioning can affect our nervous system and limit our potential. Dr. Sharpe explains the connection between mindset and the body, and how his technique, network spinal analysis, helps individuals unwind trauma and create lasting change. He also highlights the importance of aligning our work with our authentic selves and the power of integrating mindset, energy, and business strategies. Dr. Sharpe's book, Wired for Wellness, offers a root cause solution for health and wellness professionals facing burnout and seeking to make a bigger impact. In This Episode: * Trauma and conditioning can affect our nervous system and limit our potential. * Integrating mindset, energy, and business strategies is key to creating lasting change. * Aligning our work with our authentic selves leads to fulfillment and impact. * Dr. Sharpe's book, Wired for Wellness, offers a root cause solution for health and wellness professionals facing burnout.
Connect with Dr. Joshua Sharpe
- Dr. Sharpe's Website
- Dr. Sharpe's Facebook
- Dr. Sharpe's Instagram
Zeahlot Lopez, a business mentor, shares her journey of faith and impact in the world. She emphasizes the importance of spiritual practices, such as meditation, and maintaining a clean diet to enhance clarity and understanding. Zeahlot helps women in business by guiding them to become the person who can make things happen and addressing unprocessed emotional wounds. She combines her background in psychology, spirituality, and business to provide a unique coaching experience. Zeahlot believes in effective communication and meeting clients where they are to facilitate growth and transformation. In this conversation, Zeahlot Lopez shares her insights on personal transformation and the impact it has on others. She emphasizes the importance of tapping into feminine flow and finding a balance between masculine and feminine energies. Zeahlot also discusses the significance of recognizing patterns and reflecting on personal experiences. She shares her journey of finding compassion and closure, and the uncomfortable process of healing. Zeahlot highlights the importance of balancing stress and gratitude, and the need to flow and flex like bamboo. She also explores the quest for alignment and purpose, and the joy of finding space and enjoying the present moment. Finally, Zeahlot discusses the power of storytelling in sharing one's journey and embracing the ups and downs of life. In This Episode: * Personal transformation can have a positive impact on others, leading to a ripple effect of change. * Tapping into feminine flow allows for a more authentic and effective approach to life and business. * Finding a balance between masculine and feminine energies is essential for personal growth and success. * Recognizing patterns in our lives can help us understand ourselves and make positive changes. * Reflection on personal experiences can lead to healing, compassion, and closure. * Balancing stress and gratitude is key to maintaining well-being and enjoying life. * Flexibility and adaptability, like bamboo, are important qualities for navigating life's challenges. * Seeking alignment and purpose can bring fulfillment and a sense of meaning to our lives. * Finding space and being present allows us to fully appreciate and enjoy the beauty of life. * Storytelling is a powerful tool for sharing our journeys and connecting with others. * Embracing the ups and downs of life can lead to a more fulfilling and adventurous experience. * Making an impact and improving the lives of others is a meaningful and fulfilling pursuit.
We discuss: 01:24 Faith and Impact 03:34 Diet and Clarity 05:01 Becoming Who You Are 06:10 Understanding Pain and Transformation 07:13 Embracing Pain and Finding Meaning 08:06 Giving Yourself Grace 09:07 Levels of Awareness 09:48 The Bridge Between Business and Spirituality 12:03 Transitioning from Psychotherapist to Coach 13:29 Intuitive Abilities and Empathy 22:06 Effective Communication 26:02 Transformation and Impact 27:00 Tapping into Feminine Flow 28:13 Balancing Masculine and Feminine Energies 29:42 Recognizing Patterns 30:19 Reflecting on Personal Experiences 32:20 Finding Compassion and Closure 33:23 The Uncomfortable Journey of Healing 36:04 Balancing Stress and Gratitude 38:30 Flowing and Flexing Like Bamboo 40:23 Seeking Alignment and Purpose 45:12 Finding Space and Enjoying the Present 46:12 Sharing the Journey Through Storytelling 48:30 Embracing the Ups and Downs of Life 49:01 Making an Impact and Improving Lives
In this episode, Kyle Gray discusses the art of teaching and how it shapes knowledge and improves skills. He shares his own experience of writing a book and how the process of teaching through writing helped him become more familiar with his ideas. Kyle emphasizes the importance of recognizing that you become a master through the process of teaching, not after achieving success. He also highlights the benefits of teaching, such as sharpening your thoughts, scaling your processes, and leaving a legacy of knowledge. Kyle encourages listeners to start teaching what they know to become true masters of their craft. In This Episode We Discuss * Teaching through writing or speaking helps you become more familiar with your ideas and improves your mastery of your craft. * The process of teaching challenges your ideas, clarifies your thoughts, and allows you to reflect and improve upon them. * Teaching not only benefits others but also sharpens your own thinking and allows you to scale your processes. * Resistance and self-doubt are signs that you are on the right path, and pushing through them leads to growth and rewards.
Chapters 00:26 The Ups and Downs of the Creative Process 01:26 Becoming an Author and a Speaker 03:51 Overcoming Self-Doubt and Resistance 04:19 Learning from Teachers and Mentors 05:16 The Process of Writing a Book 06:14 The Art of Teaching 07:41 The Importance of Teaching 10:03 Teaching Makes You Better at What You Do 11:26 The Clarity and Reflection of Teaching 12:50 The Challenges of Upgrading Your Visibility 14:17 Resistance as a Sign of Being on the Right Path 15:43 Expanding Ideas into a Book 18:03 Conclusion and Call to Action
In this episode, Kyle Gray explores the concept of the artist's journey as a natural progression of the hero's journey. He shares a personal story about challenging himself to think five years into the future and how it led to a transformation in his own identity. Kyle discusses the power of inner story and how it impacts our mindset and actions. He emphasizes the importance of rewriting our own rules and overcoming self-doubt. Kyle also highlights the role of environment and the power of breaking mental patterns. He concludes by encouraging listeners to embark on their own artist's journey and tap into their vision for a better world.
In This Episode We Discuss:
- The artist's journey is a natural progression of the hero's journey and involves a transformation in our own identity.
- Our inner story has a significant impact on our mindset and actions.
- Rewriting our own rules and overcoming self-doubt are crucial steps in the artist's journey.
- Environment and breaking mental patterns play a key role in the journey of self-discovery and growth.
Chapters:
00:25The Artist's Journey 01:23Challenging the Status Quo 03:22The Impact of Inner Story 04:19Rewriting the Rules 05:44Overcoming Self-Doubt 06:13A Shift in Environment 07:09Playing a Game 08:34Breaking Mental Patterns 10:01Crafting a Speech 11:30The Beginning of the Artist's Journey 13:26The Limitations of the Hero's Journey 15:21The Power of the Artist's Journey 18:46Creating Art 20:37The Vision of the Artist 22:03Conclusion
SummaryThe authority paradox is the more you try to prove your credibility, the less credible you appear. Proving credibility often involves teaching as much as possible and listing certifications, but this can be distracting and overwhelming for the audience. Focusing on yourself instead of your audience hurts your connection with them. Instead of teaching all the details, focus on shifting belief patterns. Teaching to shift beliefs requires empathy and understanding of your clients. Using client stories and strategizing what to teach can inspire action and create credibility. In This Episode We Discuss * The more you try to prove your credibility, the less credible you appear. * Focusing on yourself instead of your audience hurts your connection with them. * Teaching to shift beliefs requires empathy and understanding of your clients. * Using client stories and strategizing what to teach can inspire action and create credibility.
Chapters 00:55 The Authority Paradox 02:53 The Negative Effects of Over-Focusing on Credibility 03:47 The Wild Goose Chase for More Credibility 04:16 Shifting Belief Patterns 05:14 Teaching to Shift Beliefs 06:12 Examples of Shifting Beliefs 07:07 The Power of Focusing on One Good Idea 08:05 Teaching with Empathy and Understanding 09:02 Using Client Stories to Inspire Action 09:32 Strategizing What to Teach 10:01 Client Success Stories 10:28 Example: Shifting Content from Tactical to Belief-Based 12:14 Example: Focusing on the Easiest Solution 14:35 Example: Shifting Focus from Tangential Teaching
Today on the show we have Bill Matthews. Bill is a coach for men who are experiencing roadblocks in their lives. They think that it is too late for them to live in alignment with the way that they truly wanted and truly sought after when they were younger.
Together we are going to co-create a story that smashes this limiting belief and expresses the deep passion and power that Bill works with within the stories that we all tell ourselves about ourselves. This is a magical episode.
In This Episode: * It is not too late to move forward and begin to take your mental health, physical health, and spiritual health seriously. * It is not all those things that make you happy. It is the connection with people. Being needed, being wanted, being loved, and loving others is true happiness. * We are the sum of the stories we tell ourselves. Ask yourself if the story you are telling yourself is true or not and how can we begin to recreate that story? * And so much more!!!
Connect with Bill Matthews: * Bill on Instagram
Today on the show we have Mike Zeller. I am excited to share Mike with you for most of the episodes. Recently we have been crafting origin stories with my guests and today we are going to do something a little different but equally powerful.
Today with Mike we are going to be developing a proprietary process that encapsulates many unique faucets of transformation that he brings to rewire your mind. He has a very powerful story that has inspired this journey and an equally powerful system to facilitate this.
In This Episode: * A proprietary process is one of the most powerful and desirable ways to make an expert with a really unique solution stand out and be one of a kind. * We all act according to our identity. If you want to redevelop yourself into the highest level state you might have to reprogram and rewire your identity. * Your next level is right around the corner and it usually is going to involve your identity being rewired because your identity precedes your destiny. * And so much more!!!
Connect with Mike Zeller: * Mike’s Website * 14 Tools to Rapidly Rewiring Your Nervous System * Mike on Instagram * Mike on LinkedIn
Today on the show we have Suzanne Taylor-King. On the episode today we are going to explore the word Eudaimonia, an ancient stoic term that has profound implications for your modern-day life. We are going to hear a story of a profound turning point led by some sleazy sales that led to an incredible decision in her life.
In This Episode: * Know yourself, your strengths and weaknesses, your vulnerabilities, your content, and how you want to serve your clients really clearly. * Help more people get what they want and you will get what you want. It is about their journey and getting them where they want to be. * Changing someone’s way of thinking about something is so much more powerful than me teaching them how to do something. * And so much more!!!
Connect with Suzanne Taylor-King: * Suzanne’s Website * Suzanne on Facebook * Suzanne on Instagram * Suzanne on LinkedIn
Today on the show we have Hamilton Souther. He is making his second appearance on the podcast after an absolutely stunning and incredible interview a few months back. I highly recommend going and checking out our first show together.
Today he is going to be talking about the mystery school that he is starting, a series of curriculum and community dedicated to understanding the most mysterious and fundamental forces in our planet and in our lives. We are going to be hearing his story of exploring these mysteries deep in the Amazonian jungles of Peru and the meaning that he drew from it all.
In This Episode: * The core motivation behind somebody is what gets them fired up to do what they are going to do. * Your choices change your future. You can see your destiny in the past. * It’s in the unknown that we find the solutions, new tools, and the things we need in our lives to move beyond where we are right now. * And so much more!!!
Connect with Hamilton Souther: * Blue Morpho Academy * Blue Morpho Tours * Hamilton on Instagram * Hamilton on Facebook * Hamilton’s first show on The Story Engine
Today on the show we have Jeff Lerner. Jeff is a long-time entrepreneur, musician, and content creator. Today we are going to talk about and explore his philosophy around why entrepreneurship is for everybody.
We are going to co-create a powerful story based on his mid-life crisis that unfolded in a way that might be a little bit different than you might expect. This is an action-packed episode and I am really excited for you to hear the story we create at the end.
In This Episode: * The brokenness of the traditional American dream is accelerating and entrepreneurship is the logical response and yet we live in a world where most people don’t think it is available to them. * It’s possible to want for nothing in this world if you are able to make a big enough impact on others. * It is possible to say no to so much more than people think they can. * And so much more!!!
Connect with Jeff Lerner: * ENTRE Institute * Michael on YouTube
Today on the show we have Michael Buzinski. Michael is the author of the Rule of 26 and a master of the art of fractional CMOs. We are going to discover what exactly the Rule of 26 is when it comes to marketing and craft a story of the power of this rule in Michael’s own words and experiences.
In This Episode: * Fractionals are part-time people giving full-time service because they have systems that allow them to create the output of a full-time person without always having to be there. * The Rule of 26 is a concept that I created to help entrepreneurs understand what marketing is all about. It is all based on key performance indicators (KPIs). * When we look at marketing most of it is done online now. We need traffic to our website, conversions, and average revenue per client is a huge revenue mover. * And so much more!!!
Connect with Michael Buzinski: * Rule of 26 * Michael on LinkedIn
Today on the show we have Laura Di Franco. Laura is the founder of Brave Healer Productions, which is a publishing company that supports health and wellness leaders in getting their message out and creates an absolutely healing journey and transformational experience for the experts themselves through clarifying their message and publishing a book.
Today we are going to work with Laura on her story to reach more health experts. I am very excited to share this episode with you because it showcases the new format of The Story Engine podcast. You will recognize many of the great questions, conversations, and curiosity but you will also see that we are co-creating a powerful story together.
In This Episode: * Your ideal client is just you five or ten years ago before you knew what you know today and are doing what you are doing today. * When you decide to open a business you are on a self-development journey as a healer. * Your message matters because what if the thing that you’re still a little afraid to share is exactly what that person is waiting to hear to change their life? It is time to be brave and share what you have. * And so much more!!!
Connect with Laura Di Franco: * Laura’s Website * Laura’s Books * Laura on Facebook * Laura on LinkedIn * Laura on Instagram
Today we are going to be talking about the future of The Story Engine Podcast. I have been running this show for over four years. We are approaching 300 episodes which is an amazing achievement. One of my favorite things about this podcast is that it has created a platform for me to connect with and learn from some of the most brilliant people in the world and I have loved being able to showcase their expertise, their story, and their values.
I have always been somebody that is really driven by a desire to learn and discover and this podcast has been the absolute perfect place for that. I am grateful for it because I feel like I have gotten hundreds of thousands of dollars worth of coaching that has shaped my work and my creations. I have been inspired to change the format of this podcast for the very first time and today I am going to introduce what that new format is for you and share where I think this podcast is going in the future.
In This Episode: * I feel that this new format is going to reenergize the podcast for me, create even more value for you the listener, and have a bigger impact on my guests. * I am going to be focusing on a specific story co-creation process that I use with my clients and in my sales calls that I call The Story Roadmap Process. * I believe that this format and the stories that we create are going to be a truly unique experience that is not captured or shared on any other podcasts that I have seen before. * And so much more!!!
Today on the show we have Patty Block. Patty is an expert coach in helping women business owners exit their businesses as successfully and smoothly as possible. On the episode today we are going to talk about the broken cookie effect and how this applies to many of the unique challenges that women business owners face growing and especially selling their companies.
In This Episode: * Shifting the way that you are thinking is the first step once you have become aware that there’s a problem and that you don’t like where you are and you’re feeling stuck. * The broken cookie effect is about recognizing the behavior that is so ingrained that it is invisible. * As women, we have to take responsibility for recognizing where we are, where we get stuck, and how we can change it. Show yourself some grace and be kind to yourself. Be as kind to yourself as you are to everyone else. * And so much more!!!
Connect with Patty Block: * Patty’s Website * Your Hidden Advantage * Exit Readiness Index
Today on the show we have Alex Atwood. Alex is the CEO of GravyWork and is also an executive coach helping leaders in corporate and human resources become more efficient and powerful in the work they are doing through leading with more softness and authenticity.
Today on the show we are going to hear a few of Alex’s stories and his insights on how we can lead with more authenticity in our teams and our lives.
In This Episode: * Everyone is faced with challenges on a daily basis. You have a decision point when a challenge appears so pivot it toward making it a game. * Authenticity can be challenging. Starting to show up authentically is a process. * It is important for leaders to surround themselves with a strong group of people that have diversity of thought, and opinions outside of their own, and that you resonate with. * And so much more!!!
Connect with Alex Atwood: * Alex’s Website * Alex on LinkedIn
Today on the show we have Sam Kabert. Sam is the master and the explorer of creating a soul-life balance. He is a serial entrepreneur, keynote speaker, and one of Silicon Valley’s 40 under 40. He has a ton of tools both big and small to create more balance in life and we get to talk about some of those incredible tools with Sam today on the podcast.
One of my favorite tools that I am going to share ahead with you is his simple steps to start reprogramming your own thoughts and your own emotions when they arise. It is not just about thinking happy thoughts until bad feelings go away. There is a really interesting and precise process Sam lays out for us today on the podcast with tons of other really useful tips and tricks.
In This Episode: * When you can catch yourself feeling an emotion, that awareness is the first step. Step one: Slow down, close your eyes, and feel it. * Experience is nothing if you don’t integrate it into your everyday life. * In any given moment we have the opportunity to choose this or that and all we need to do to really achieve and feel our highest excitement is to follow our bliss. Ask yourself, How can I follow my bliss, my passion, and feed my soul? All of these questions from moment to moment really help to feel more fulfilled on a day-to-day basis. * And so much more!!!
Connect with Sam Kabert: * Sam’s Website * Sam on Instagram * Sam on LinkedIn * Shatter Limiting Old Stories
Today I am excited to share my year in review. 2023 has come to a close somewhat like the movie The Empire Strikes Back for me. It is cautiously and hopefully optimistic after a wild adventure where very little that the protagonists planned actually went to plan but they make it out mostly in one piece and wiser and stronger for the experience. It does set the stage for the bigger victory in the next movie.
With me, it wasn’t the happiest or easiest year but I do hope what I have learned and what I have gone through will set the stage for something even bigger and even more exciting in 2024. I want to share some of these insights and reflections as they might be helpful for you to understand my mindset and use them in your own story.
In This Episode: * The first and most defining part of 2023 for me was lots of moving. * One of the biggest insights that happened to me and for me was the opportunity to really witness my own self-critic and acknowledge and understand the effects that it has on me. * Simple things add up. * And so much more!!!
Today on the show I have Joe Graham. Joe has nearly two decades of high-ticket sales experience and is the host of the “150k Podcast” where he has spoken with many leaders in the sales and marketing world. Join us as we dive into some of Joe's counter-intuitive habits and strategies that are fundamental for the success of heart-driven and service-driven salespersons.
We also talk about the balance between being a generous leader and making sure there is forward motion, how you can develop systems to help support you, and the surprising growth edges that Joe is expanding into. This episode highlights the importance of vulnerability, knowing yourself, and being present in order to truly help the clients that you are meant to.
Connect with Joe Graham: * Joe’s Website * Joe’s Instagram * 150k Podcast
Today on the show I have Scott Ritzheimer. Scott is the founder of Scale Architects and helps business owners navigate the many and ever-changing stages of business.
Today we are going to talk about the different stages of businesses and what they need to grow and ascend to the next level and the common pitfalls and challenges founders often face. Scott also shares how he discovered the lifecycle of businesses and the profound shifts that he was able to make in his own company with the clarity that it provided.
Whether you are in the beginning stages of your business or have been in business for 20 years, this episode has powerful takeaways for every founder.
Connect with Scott Ritzheimer: * Scott’s Website * Free Copy of Scott’s Book
Today on the show I have Tyler Wagner. Tyler is the founder of Authors Unite, an incredible publishing company that allows business owners to elevate their message through the power of authorship.
Today we are going to talk about the fine and powerful distinction between what makes a great writer and what makes a truly great author and what’s possible with somebody who can truly embody authorship.
In This Episode: * Authorship is giving all of your knowledge away and just trying to help as many people as possible with your book. * You should write your book backward. The title actually comes last. Write the sloppy rough draft, get everything out of your mind, and then everything else will come to you as you are doing the difficult work. * The goal of all book marketing is to make the content the best it can be and then get the books in as many hands as possible. * And so much more!!!
Connect with Tyler Wagner: * Tyler’s Website * Tyler on Instagram * Tyler on LinkedIn
Today on the show I have Jason Croft. Jason is the founder of Media Leads Co. and host of The Strategy and Action podcast. He works in helping experts develop video marketing platforms that separate them from the constant noise of the world and elevate their message while truly convening their professionalism.
Today we are going to learn about some of Jason’s secrets that he has used to build great connections and open up new doors through asking great questions, creating excellent content, and being dedicated to fun. Today we are going to explore just what’s possible with connection strategies like this.
Show Notes: * The highest value possible to create is tribe building and connecting. * Connecting is a very purposeful interaction. It is important to look for those opportunities a lot. * Starting a podcast is the greatest cold outreach and networking tool. You are giving value from the beginning by shining a spotlight on your guest. * And so much more!!!
Connect with Jason Croft: * Jason’s Website * Media Leads * Jason on LinkedIn
Today on the show I have Ron Nussbaum. Ron is the founder of BuilderComs which is a communication platform that is set to disrupt one of the biggest industries in the United States - the construction industry. We will talk about in this episode some of the biggest problems with communication. Sometimes up to a third of the money and time invested in a construction project can be wasted due to poor communication.
This is a massive problem and a massive opportunity and we are going to talk about Ron’s personal philosophy that has led him to this moment, how he sees himself in this big opportunity, and what purpose he serves moving forward. This is a great episode to explore what high-level leadership looks like and what is necessary to make big changes in the world.
In This Episode: * It is not just the long-term vision. It is also the short term and what can happen. You just got to make it happen 90 days at a time. * You always have to be willing to change your perspective. Every time we summit something there is typically another mountain. * Too many people have that one defining moment and they rest their heads on that for the rest of their lives. If you are capable of one defining moment you are capable of a thousand. We need to continue to chase those and not just be fine with that one defining moment. * And so much more!
Connect with Ron Nussbaum: * Ron’s Website * Ron on Linkedin * Ron on Instagram
Today on the show I have Jeff Schiefelbein. Jeff is a successful serial entrepreneur who has been running many different businesses and ventures for twenty years. Today we are going to dive into his story of how an unexpected dark moment became one of the most important in his life. This was when he was pulled over for a DUI.
We are going to talk about that turning point in his life and we are going to talk about a lot of the ways that many entrepreneurs and visionaries are drunk driving in their businesses right now, not necessarily literally drunk driving but are going through the same process that is equally as dangerous at the helm of their businesses. There is a ton of great information that Jeff is going to share whether you are just starting out as an entrepreneur or have been at this for many years.
In This Episode: * People have become victims of their surroundings. * People are all driven by the same fundamentals of human nature and when they feel respected, seen, and heard you get a lot of really great things done together. * Recognize the blessing of life. Every single part of my life is a blessing and yours and you can completely change and see the world in a brighter light, more abundance, and less fear because you get to, you don’t have to. * And so much more!!!
Connect with Jeff Schiefelbein: * Jeff’s Website * Jeff on LinkedIn
Today on the show coming up I have a really exciting offer to share with you. Since this is The Story Engine, I want to share a story about one of my origins as an entrepreneur nearly ten years ago, my first opportunity to engage with entrepreneurship, The Foundry. In this episode, I share the key components and the huge impact a mastermind can make in your life and your business.
In This Episode: * The measure of your integrity is your ability to do what you say you will do. * Learning from peers is faster than learning from gurus. * There is a certain magic to learning and growing alongside others. * And so much more!!!
Today on the show I have Mike Koenigs. Mike is a long-time veteran in the entrepreneurship space, author of many books, and on a first-name basis with almost any heavy hitter well-known entrepreneur, or personality that you can think of.
Today on the show we are going to start with Mike’s story which really leads into a bigger philosophical discussion around leadership. Then we will transition into the art of the referral party which has been one of my favorite tools to develop new connections and build new relationships that I have been using in the last year that has absolutely transformed my business and Mike is the mastermind behind it all. It is a huge honor to have him on the podcast.
In This Episode: * Great marketing is just great storytelling where we are triggering feelings, words, and meaningful things that we have shared amongst us. * The best thing you can do is start building a network and find effective ways to connect people expecting nothing. * If you want to really accelerate your super powers right now, spending a little time with AI is going to make you even more effective at everything you do. * And so much more!!!
Connect with Mike Koenigs: * Mike’s Website * Referral Party * Your Next Act * Punch the Elephant * Mike on Instagram * Mike on Twitter * Mike on LinkedIn
I have something a little bit different for you today. A few weeks back I was featured on the She’s Busy AF Podcast hosted by Lauren Loreto and it was an incredible experience. First of all, it was a huge honor to be the first male guest on a podcast for women business leaders by women business leaders.
It was an honor to be able to help with some of the key points that all entrepreneurs face in communicating their value and attracting their clients. This was an action packed episode so I wanted to share this interview with my listeners so you can get a little bit of a taste of what it is like when I am being interviewed.
In This Episode: * One of the biggest differences and shifts you can make is moving from a passive voice to an active voice. * Changing your story and clarifying your story as a leader changes who you are, and how you show up in this world and creates a bigger context for the things that you want to do. * Being able to have a vision that lines up your team that you can communicate with your team is so essential. * And so much more!!!
Connect with Lauren Loreto: * Lauren’s Website * How to Transform Your Communication and Sales with Storytelling Ft. Kyle Gray
Today on the show we have Armin Sharfee. Armin is a master at all things high ticket coaching from marketing and messaging to premium clients to delivering incredible experiences and scaling up a high ticket coaching business.
Today on the show we are going to be talking about creating a powerful vision that drives an increased value for your product and masterful sales techniques that you can use to attract and enroll premium clients into your newly upgraded programs.
In this Episode: * Great sales doesn’t feel like sales. It feels like a conversation. * Stories plant the seeds, beliefs, and ideas in people’s minds. Real good salespeople are good storytellers. * The core framework of getting people to make decisions is mirroring, seeding, and framing. * And so much more!!!
Connect with Armin Sharfee: * Armin’s Website * Armin on Instagram * Armin on YouTube
Today on the show we have Hamilton Souther. Hamilton is the founder of the Blue Morpho Organization and Retreat Center. He helps facilitate and certify those who want to go through psychedelic experiences, particularly with Ayahuasca. Today Hamilton is coming to us from his retreat center in the heart of the Amazon Rainforest in Peru.
We are going to have an amazing conversation that encompasses a lot of the business of psychedelics, the impact that it has had on places like Peru and South America, the future of psychedelic plant medicine work, and how it is tied in with the convergence of AI and people waking up and increasing their emotional intelligence. We cover a ton of ground in this conversation and I wish I could have gone for an extra hour.
In This Episode: * The plant medicine space is evolving rapidly. There is a tremendous growing interest, and because of that there is a willingness and desire to learn. * The plant medicine experience is an opportunity to make new choices and decisions. Based on the changes that happen in the ceremony you get a window of opportunity to make new choices and decisions. * Artificial intelligence will touch everything that everybody does even if they don’t know it. * And so much more!!!
Connect with Hamilton Souther: * Blue Morpho Academy * Blue Morpho Tours * Hamilton on Instagram * Hamilton on Facebook
Today on the show we have Dan Goodwin. Dan got his start as an investigator and interrogator and now applies his question asking prowess and curiosity to help thought leaders access and leverage their own unique visions, abilities, perspectives, and most of all their intuition to get great results.
In this episode, we are going to talk about a lot of the applications of intuition including when we should use intuition over AI and how we can use both of them together to create great results. We also take a deep look at how Dan listens in many different ways and on many different levels to his audience and his clients and creates incredible experiences even if it is a simple one on one Zoom connection call.
In This Episode: * It is important to look back and help people that are behind us. * Human intuition will always trump AI. AI is a good starting point and ideas generator. * You find out the best information to exercise your critical thinking when you stay eternally curious. Ask the next best question. * And so much more!!!
Connect with Dan Goodwin: * Dan on LinkedIn
Today on the show we have Mike Moll. Mike is a master at helping agency owners build businesses they actually enjoy running through great systems that are aligned with your core values and attract just the right people to work with you.
Today on the show we are going to talk about all kinds of systems and methods to build that business whether you are just starting out and starting on your own or whether you are scaling up and growing a team and want to bring in more of a team to help support you so you can be in your visionary role.
In This Episode: * Entrepreneurs should think about building a system for everything as soon as possible. It is also building systems in your personal life. * Building a system for everything in your life regardless of if you are going to outsource it is a really smart way to do it. * Nothing can be perfect. Done is better than perfect. Give yourself permission to be imperfect. It will be messy at first. * And so much more!!!
Connect with Mike Moll: * Mike’s Website * Mike on Instagram
Today on the show we are going to be talking about 4 ingredients for more presence in your storytelling. Presence is the hidden magic between your words, the tone, and the rhythm and mastery that inspires trust. It conveys the energy and the passion that you have and you feel before you even start speaking and it is the subtle ability to make your audience feel that same energy.
In This Episode: * Presence is a process that needs to be fostered and integrated over a long period of time. * Ingredient #1: Listening - The Art of Silent Connection * Ingredient #2: Empathy * And so much more!!!
Today on the show we have Shannon Graham returning for a second time. Shannon is a really inspiring figure in my life and one of the first people to open me up to the possibilities of very high ticket sales. Shannon loves to do sales of six figures or larger.
So today we are going to talk about exactly what it takes to create a six figure plus offer and how to lead and grow a business with your imagination and creativity rather than your own personal experience.
In This Episode: * The Future Self exercise can be used to shake yourself out of the pattern you have been in so you can embrace this new and different way of being. * Everyone has a higher version of themselves. Elevating the conversation is taking what you have been doing and how you have been speaking about it and elevating that conversation so that it resonates with a different crowd of people. * We all desire to some degree to be more, to do more, to have more, and to give more. Be honest about that and what you want. Just that honestly alone can be very empowering and illuminating. * And so much more!!!
Connect with Shannon Graham: * Shannon’s Website * Shannon on Facebook * Shannon on Instagram
Today on the show we have Chris Michel. Chris is the author of The Red Chair Experience and he defines a Red Chair Experience as a powerful moment in your life, usually painful that inspires a very big shift.
We are going to hear from Chris about the many Red Chair Experiences that have defined him in the last few years and the legacy that he is leaving because of it. He has an incredible story and this is going to be a great one for many different leaders who are facing challenges right now.
In This Episode: * When you survive this, what a great story you are going to have to tell. * It is focusing back on the little positives and it’s the little things that count. It is the little things that get us through to the next step. * Too often we think that we are too broken and we get focused on ourselves instead of looking at someone else and asking how we can help them. * And so much more!!!
Connect with Chris Michel: * Chris’ Website * The Red Chair Experience * Chris on LinkedIn * Chris on Twitter * Chris on YouTube
Today on the show we are going to be talking about three silent sales killers that are holding you back from scaling your business from the low six figures to the high six or seven figures and really getting the results that you want from your team, experiencing the freedom that you sought out when you created your business and when you stepped into the role as the visionary.
These sales killers are some of the biggest problems I solve with my clients but the problem is that a lot of people that I work with aren’t aware of these problems until they start working with me which is exactly why I am creating this episode. I want to shed light on these sales killers and give you simple storytelling solutions so that you can fix them or maybe even stop them before they start in your business.
In This Episode: * Teaching to Sell is a style of teaching that is meant to overcome objections and change beliefs. * There is a big difference between what feels good to teach and what the audience needs to move forward with you. * When everybody is aligned under this same vision it allows you to finally create the space and support to be in your zone of genius as a leader. * And so much more!!!
Today on the show we have George Huff the founder of the Opal Marketing Software which is the software designed to answer the questions of what huge brands need to measure and do to be successful in social media.
Even if you aren’t the owner of a giant brand as big as Target there are a lot of timeless marketing nuggets in this episode as well as great stories and ideas from George.
In This Episode: * Creating healthy space as a leader to think about how all the dots connect and developing a vision is important. Company culture is important too. * There is a shift that happens when you go from being that grinding work to a visionary. When you have to do both at the same time, that is really hard for people. * The stories that we want to tell are out there but they are in the ether. Spending time with yourself, having solitude, thinking and not trying to do anything is really how we pull it out of the ether and make it a reality. * And so much more!!!
Connect with George Huff: * George’s Website * George on LinkedIn * Opal Software on LinkedIn * Opal Software Website
Today on the show we have Ethan Bull. Ethan is one of the most experienced and effective executive assistants in the world and has now built a distributive team of executive assistants all over the country to serve many different visionaries at just the right capacity they need. Most visionaries don’t really know that it is possible to have a fractional assistant or know what’s possible when you have someone like this on your team.
We are going to talk about that today on the podcast with Ethan and we are going to get a lot of great information on how to be a better executive assistant and how to be a better principal or boss. So whether you want to be an executive assistant or would like an executive assistant in your world, this episode is going to be great for you.
In This Episode: * The opportunities are endless but it is all about matching the person, what are their needs, and how they want to leverage the support. * For a CEO to be able to take an idea, question, or task and be able to get it out of his brain and forwarded it to someone he knows, likes, and trusts and knows it will get done and never think about it again. There is a huge value there. * The goal or purpose in life is to meet all of your responsibilities yet have as much fun as possible. If you are not having as much fun as you possibly think, maybe a change is needed. * And so much more!!!
Connect with Ethan Bull: * Ethan’s Website * Ethan on LinkedIn * Stephanie on LinkedIn
Today on the show we have Dan Pfister. Dan is going to teach us the secrets of one of the most powerful forms of marketing sales and one of the most valuable opportunities that you have in your business which is winning back the customers that you have already converted.
This is the lowest-hanging fruit for almost everybody and can lead to incredible life-changing growth. We are going to talk to Dan about how to do that and what is possible with Winback Marketing.
In This Episode: * Winback Marketing is taking advantage of everything we have with these past customers. * There is so much that you know about a past customer that you don’t know about a new prospect. All that knowledge is pure gold. * Your past customers are some of the lowest hanging fruit in your business. Don’t be afraid of reaching out to them. * And so much more!!!
Connect with Dan Pfister: * Dan’s Website * Dan on LinkedIn * Winback Podcast
Today on the show we have Kylie Slavik. Kylie is an expert in helping big brands, authorities, and leaders create incredible stories and messaging in many different areas of their brand from emails to landing pages to ad campaigns. She is an expert in digital marketing and messaging.
We are going to hear her story and her evolution as a marketer going from a broke struggling healer to one of the leading authorities in the spiritual transformation space on storytelling. We are going to break down exactly what makes a magnetic story and magnetic storyteller in this episode.
In This Episode: * Somebody has to have real magnetism in their personality, spirituality, soul, and their emotions. They have to be a magnetic person in order to make everything work. * There is a certain degree of wisdom and expertise. Alignment is really important. Taking care of your physical and emotional health is part of magnetism. * You have to do what your soul is wanting you to do or there is going to be a lot of suffering, pain, or moving in the wrong direction. Listen to the soul and follow the soul. The soul and storytelling go hand to hand. * And so much more!!!
Connect with Kylie Slavik: * Kylie’s Website * Conscious Marketer Website * Winning the Story Wars
Today on the show we have Alexandra Watkins. Alexandra has my dream job which is a professional namer. People pay her top dollar to come up with clever, catchy, and memorable names that instantly make you smile.
We are going to break down some of the secrets of her process in this episode and learn a little bit more about how she sees her art beyond just naming. We also talk about how she lives a full life that is a brand and power essence of who she is and how she commands these very high value prices for her work.
Show Notes: * A name should make you smile instead of scratch your head. * Find unexpected ways to express your creativity and create your own life how you want to live. * Anytime you can use humor to get your message across, it is going to have a better result for you. * And so much more!!!
Connect with Alexandra Watkins: * Alexandra’s Website * Alexandra on LinkedIn * Hello, My Name Is Awesome: How to Create Brand Names That Stick
Today on the show we have Brad Costanzo. Brad is somebody I really admire as an expert marketer that has been working in the digital marketing space for a very long time and has worked with some incredible leaders and brands.
In this episode, we really drop in on the power of storytelling and how it can influence your audience and attract your clients, but also how it can influence and transform you. We are going to hear some of Brad’s most transformative moments that have been created and worked through storytelling. We are also going to lay out a special framework that is going to help you get the most out of the AI tools that you are using or want to start using. It is going to make it a lot more accessible and approachable for you.
In This Episode: * Life happens for us. It doesn’t happen to us. It doesn’t matter what happened. You get to choose the reason it happened and you get to choose the reaction you get. * You get a chance to act and then react. That is how you make a really great life. * Artificial intelligence helps accelerate your intelligence and productivity. * And so much more!!!
Connect with Brad Costanzo: * Brad’s Website * Accelerated Intelligence Website * Bacon Wrapped Business Podcast
Today on the show we have Gabe Muller. Gabe is a pilot and an EOS implementer. The EOS is the Entrepreneurial Operating System and is an incredible framework to help manage your business, set goals and communicate with your team. It can be very powerful and transformative to implement the EOS especially when you're starting to get a larger organization beyond five or six people. Gabe is also a passionate pilot, and has developed an incredible community of pilots and aviators and has a phenomenal event that we are going to hear about the special moments that come when you combine one area of your life that you're passionate about and entrepreneurship.
In This Episode: * [02:05] Gabe shares his defining moment of flying an airplane solo for the first time. * [04:13] How Gabe’s training as a pilot informs what he does in working with EOS * [07:36] The importance of getting clarity and communication to help achieve your goals * [10:05] Where Gabe sees “soft talk” within the aviation space in addition to other types of visionaries he works with * [12:35] Why Gabe recommends traction before vision and how to maintain balance between the two * [17:56] How Gabe intentionally crafted Smokehouse Pilots Club to bring people together and his goals surrounding the event * [22:56] How Gabe articulated his vision for the event * [25:16] Why Kyle believes EOS is so successful * [26:34] How Gabe creates outside of the professional world and what he’s currently excited about creating * [30:09] Gabe’s closing thoughts
Connect with Gabe Muller: * Smokehouse Pilots Club Website * Instagram * EOS Worldwide
Today on the show we have Alyson Caffrey. Alyson has been one of my favorite people to work with and collaborate with over my many years of entrepreneurship. She has just completed an incredible legacy project of a book called The Sabbatical Method.
The Sabbatical Method is a powerful formula to set yourself up to take weeks, months, or maybe longer away from your business and ensure that your business still continues to grow and thrive while you are away and the actual process of going on a sabbatical turns you into a better leader, parent, partner, and human overall. We are going to dive into how we set ourselves up to create these sabbaticals and what benefits can we expect from them.
In This Episode: * We are taught in order to be successful we need to make ourselves irreplaceable at work but what we don’t learn is that in order to run a successful business our job is to make ourselves replaceable in the business. * If we can be able to give ourselves small doses of strategic rest, it will unlock a lot of challenges that entrepreneurs and small business owners face. * Being intentional about scheduling breaks can help you recharge for the rest of your day. * And so much more!!!
Connect with Alyson Caffrey: * Alyson’s Website * The Sabbatical Method: How to Leverage Rest and Grow Your Business
Today on the show we have Miro Heyink. Miro is an expert in creating moments of deep transformation and deep decisions that change the course of your life. He provides that in clarity and one on one sessions with entrepreneurs and he provides that as a philanthropy to many youths growing up around the world and in the United States who need an extra hand.
We are going to talk to him today about how to create moments like that. If you love creating and hosting events we are going to talk about how to bake that kind of impact and effects into your events and retreats. This is going to be a really great episode for anybody who is running retreats, interested in retreats, or wants to put on an event.
In This Episode: * In life, we have these moments where we get to listen to this inner whisper. When we listen to this inner whisper we can actually have this elevator moment right now. * Stretching your trust, interrupting your patterns, and being surrounded by people that care about you and what to see you win is key. * Make a commitment to find your superpower, go all the way, and never stop.
Connect with Miro Heyink: * Miro’s Website
Today on the show we have Bryan Howard. Bryan is an expert in helping leaders influence large teams of hundreds or thousands of people effectively and creating the freedom in their own lives to really do what is important to them.
Today we are going to hear Bryan’s story about a big life change that really had him think really hard about how he was spending his time, how he was working, and what he was valuing, the incredible transformation in his own life, and the impact that he is making in other people’s lives as a result. This is a great episode for anyone leading teams or wanting to grow their teams and especially if you want to grow your teams to a very large scale.
In This Episode: * It is really all about putting people first and putting employees first. Happy employees make happy customers make happy stakeholders and stockholders. * Embrace all five E’s: empathy, emotional intelligence, effective communication, empowerment, and ethical actions. * The three ways to engage employees and retain them are a way to grow, a chance to show, and a place to go. * And so much more!!!
Connect with Bryan Howard: * Bryan’s Website * Free Resources
Today on the show we have Michelle Villalobos. Michelle is an expert in helping coaches and entrepreneurs create energy rich recurring revenue. We are going to break down exactly what that is and what that means. Most importantly and excitingly we are going to talk about what happens once you have energy rich recurring revenue and once you have a business that supports you and you have extra energy left over for art, philanthropy, and making an impact in the world.
We are going to talk about how Michelle does that, how Kyle has been doing that, and a lot of people in her community doing it. This is a very fun episode to see what happens once your business has reached a certain level to allow you some freedom of creativity and just what can happen when you do that.
In This Episode: * Optimize for alignment over achievement. The more aligned you are the more energy that you have and the more energy that you have the easier things are. * In every area, there is a way to add more free energy to the system so that you have more to give and it is much easier to emit light to the world. * Magic happens when we listen to our hearts and we dive into our desire. Where we feel deep desire is where destiny is calling us. * And so much more!!!
Connect with Michelle Villalobos: * Michelle’s Website * Michelle on Facebook * Michelle on LinkedIn * Michelle on YouTube * But I Want to Fly * Book a Call with Michelle
Today on the show we have Frank Salas. Frank is an expert at finding incredibly talented people to work in your business from all over the world. He is an expert at helping leaders scale their businesses with outsourced talent.
Today on the show we are going to be learning how he does that, how he develops his teams, how he works with his teams, and how he can help people just like you build incredibly talented teams on a budget I don’t think you thought was possible.
In This Episode: * It all starts with your centralized communication. You have to have a way internally to communicate with your team and externally to communicate to your clients, service providers, vendors, and other partners you may have in the business. * If you create a career path for your talent inside your business you can actually retain talent long-term and force them to level up. * If you build systems, processes, workflows, and a position then that is what allows you to have people join your mission and allows you to attract the right people. * And so much more!!!
Connect with Frank Salas: * Frank on Instagram * Frank on Twitter
Today on the show we have Brenden Kumarasamy. Brenden is the founder of Master Talk, an engaging YouTube channel teaching people how to be better communicators both on stage and in all areas of their lives. He is also a coach to many of the greatest thought leaders in technology and business right now with some of the biggest ideas. He is helping them formulate their talks, ideas, and communication.
In this episode. I get to ask my questions that I would have paid a lot of money for answers to and get really cool insights into my own business. I hope that you get the same eye-opening insights from the answers to these questions and from some of the reflections that Brenden has during all of this. This is an action-packed episode for those who appreciate the art of communication executed at an Olympic level.
In This Episode: * We are not coaching our clients on everything. We are just coaching them on the one thing that we are better at. * Everything that you have done in your life that you are proud of has some fear attached to it. It is just that the motivation is greater than the fear. * Communication is an acceleration of dreams. It doesn’t matter what you want in your life, communication helps you get there faster. * And so much more!!!
Connect with Brenden Kumarasamy: * Brenden’s Website * MasterTalk on YouTube * Free Workshop to Improve Your Communication Skills
Today on the show we have Ryan Crownholm. Ryan is a veteran, investor, and serial entrepreneur. Today we are going to be exploring his journey from truly being the worker and the big change that really led him to thinking strategically and growing beyond himself and his abilities to scaling his business, business, systems, and team.
We are also going to talk about how he helps other business owners do just that. We have some incredible stories and some really great leadership tactics to explore with you today.
In This Episode: * In the beginning, you need to find what your strengths are, leverage those strengths, and work as hard as you can possibly to get you from zero to one. * You need to set your business up to serve yourself and give yourself space. * Find areas to spark new ideas. If it is reading books for you, make sure you make time every day to read books. If it is podcasts, listen to podcasts. Have a place to feed your ideas. * And so much more!!!
Connect with Ryan Crownholm: * Ryan’s Website * Ryan on LinkedIn * Ryan on Instagram * Ryan on Twitter
Today on the show we have Daniel Bishop. Daniel is an expert in many fields such as marketing, finance, and sales. In this interview today we are going to explore all of them but one of the core topics that Daniel is particularly excited about is making the most out of all the money that we bring in and not losing a lot of it to taxes or other inefficiencies.
The complex trusts that Daniel works with are an excellent tool to use to escape a lot of the common pitfalls that end up sucking away a lot of profit from a business and a lot of freedom from your life. So we are going to talk about Daniel’s process for using complex trusts to minimize things like taxes and maximize freedom in your business.
In This Episode: * Communication is everything. If we can’t clearly communicate what we do to the people that may be ideal clients for us then we will never have a sale. Clear communication is good in every single relationship we have. * If you want to make more money you have to work on your mindset around money and beliefs. You create your reality. * In a complex trust when I don’t create and I am appointed as a trustee, it becomes a separate entity of its own. It is totally unaffiliated with myself, my business, and my assets. * And so much more!!!
Today on the show we have Daniel Hammond. Daniel has an incredible constellation of experiences, backgrounds, and interesting stories to tell. We are blessed with the opportunity to explore quite a few of those around the world and in very unexpected places and professions.
The main thing that we are going to be talking about today is operating systems for your business. How does your business operate as a whole? This is a really important system and culture and thing to install as you start to grow beyond being able to influence everybody directly and manage everybody directly in a small business. We are going to be talking about the counterintuitive nature that is customer-driven leadership as opposed to leader driven. The difference is in how you approach and solve problems in your business.
In This Episode: * Customer-driven leadership is an operating system. It creates checks and balances on a team level. * It starts with a big vision. A big lie of entrepreneurship is that as the leader of the organization, it is our job to solve all the problems. * At the team level, it is really increasing the understanding of how the different teams all serve to deliver for the end customers. * And so much more!!!
Connect with Daniel Hammond: * Daniel’s Website * Daniel on LinkedIn
Today on the podcast we have Dr. Gigi Abel Samed. We have an incredible array of stories, insights, and wisdom to explore with her today. Starting with a story that she derived a deep meaning from a young age that has really shaped her life and her purpose and we get to see how that plays out in many different forms.
She spent a long time working in the health system and had many different personal struggles through that and is now on the verge of serving a brand new audience that she defines as the rebels and changemakers that we were ultimately here about at the end of this episode.
In This Episode: * Leave every life better for having been in it. * Rebels don’t fight the old paradigm, they create a new one that makes the old one obsolete. * Play, have fun, and allow yourself to be childlike. * And so much more!!!
Connect with Dr. Gigi Abel Samed: * Gigi on Instagram * Gigi on Facebook
Today on the show we have Mike Malatesta. Mike is a high performance coach helping people unlock inspiration and creativity and has a podcast called How’d It Happen where he breaks down the magical turning points in many different entrepreneurs' and creators' lives. Mike is an excellent thought leader and has a lot of experience working with similar people to what I have done.
When I set out to have this interview. I wanted to talk to him about the many different things he uncovered in the How’d It Happen Podcast, and the things that he learned over the many different interviews. The actual interview took a very different turn and we both shared different perspectives on things like creating pattern breaks to open up new possibilities, connecting with the inner child and using that as a powerful source of energy in your business and your creativity, and many other topics that I feel are very high impact, especially for those whose who are really at the top of their game. This is a really fun-filled, unexpected, and magical episode that I am excited to share with you.
In This Episode: * People are afraid to really think about and ask for what they actually want. * To be able to take a step towards what you want every day requires you to know what you want to take a step towards every day. * If you just approach things with curiosity and nothing else then it seems like it is easier because the only way you can be disappointed is if you want something out of something. * And so much more!!!
Connect with Mike Malatesta: * Mike’s Website * How’d It Happen Podcast * Mike on LinkedIn
Today we are going to be asking an important question. What is the difference between a $1,000 offer, a $10,000 offer, or a $100,000 offer? There is a skill that I see that separates an exceptional few with the ability to command high ticket prices for their services but really makes the difference between selling a $1,000 or $10,000, or $100,000 offer. The answer might surprise you.
It’s not the fanciest branding. It’s not the most prestigious certification. In fact, the most important part is simply to make the choice to start charging those prices while most constantly defer the idea of making offers like that to someday in the future. This is entirely an internal restriction that they put on themselves. Most give up before they even start but the one essential ingredient that this all boils down to is a choice. Today I am going to share five steps to make your first $100,000 offer.
In This Episode: * Nobody starts with it all figured out or naturally able to sell a six-figure offer and the only way to start learning at all is to first believe that it is possible for you. * Investments on this level unlock whole new levels of possibilities. * When it comes to making deals on a $100,000 level relationships play a really big role in this. * And so much more!!!
Today on the show we have Justin Breen. Justin is a PR expert for visionaries and is a master connector of people. He has a very unique system that he uses to assess people and understand people very early on in the conversations which allows him to make very interesting and insightful decisions. You are going to notice right away that Justin is a very unique character. He has a unique point of view and he is very straightforward and honest in his thinking and he is very frank.
In this episode, he is going to break down that he is a specific type of entrepreneur using a score or a framework called the Kolbe Score. He alludes to me being a different archetype of an entrepreneur and several other entrepreneurs. He is going to go into detail about what the Kolbe Score is, how it applies to entrepreneurs, what makes a visionary, what defines a visionary, what are some of the biggest challenges that these entrepreneurs can face, and how he uses this knowledge of the Kolbe Score to make connections and fulfill his vision of leaving the world a better place by serving the very highest change makers. I hope you enjoy this very interesting and unique conversation with Justin.
In This Episode: * If you are not expanding and challenging yourself then usually you are stagnating. * There are 4 types of entrepreneurs. * You write bigger checks to be in smaller rooms but the people in those rooms are making bigger impacts. That is the key to evolving and not getting stagnant as a visionary. * And so much more!!!
Connect with Justin Breen: * Justin’s Website * Kolbe A Index
Today we are going to be talking about a really important aspect of great stories that many people don’t consider or think about when they first start telling stories or even after a very long time speaking and sharing their story.
Stories have a life cycle. They are like living creatures and have a certain life span. The same story at different points in your life and your journey may be too tender to share, a north star and inspiration for your business or it may be something that bores you. It happens to all creators and it happens to all the great stories they tell. A wise visionary with a powerful message can recognize these stages of their stories and use this to a great advantage. We are going to break down the three stages of a story’s life.
In This Episode: * Stories have a life cycle. They are like living creatures and have a certain life span. * There is a certain magic to being able to tell a story that you were once ashamed of or was once a painful moment in your life and turn it into a tool that you can proudly use to make an impact and create abundance for yourself. * Even though this golden age can’t last forever for one story. You will always have stories in your life that are in this sweet spot if you know how and where to look for them. * And so much more!!!
Today on the show we have Beth Berry. This is going to be a little bit different than my typical podcast interviews. This is actually a recording of a coaching session that I did with Beth Berry. Beth recently reached out after I was doing a flash sale on my Story Roadmap Sessions and booked a session to talk about the origin story for Revolution From Home. One of her offers in Revolution From Home is a year-long transformational program for mothers. We are going to get into a lot of the details of what that is and what that looks like.
You are going to get to be a fly on the wall in me coaching Beth, asking her questions about her ideal clients, what her offer is like, and different moments in her life, and gathering information to then create a story that she can use. In about 20-30 minutes you are going to get to see how I go through this process of asking them all of these questions to create a powerful story and you will get to hear Beth’s story told through my words at the end of the episode.
In This Episode: * Motherhood is one of the most important roles on the planet but it is valued as if it is one of the least important roles. * Kyle shares the story he crafted for Beth. * So much of the power of a sales page is in storytelling. Really getting to the heart of what these women are struggling with and longing for is key. * And so much more!!!
Connect with Beth Berry: * Beth’s Website * Beth on Facebook * Beth on Instagram * Beth on Pinterest
Today we are going to be talking about the deadly mirage of mastery. Many entrepreneurs and leaders have this mirage-like idea where they chase some sort of milestone that marks finally making it. A sense of mastery where we can feel completely aware and in control of everything that has made us successful to this point but this is a very deadly mirage to chase.
We live in a time where the pace of information and change is faster than we have ever experienced before and in an environment like this one of the two most valuable skills you can have is your capacity to adapt to the world around you and I will tell you a little bit more about the second layer. The “I’ve finally made it” mentality shuts both of these down.
In This Episode: * True masters stay masters by surrounding themselves with great coaches and the world is filled with stories that support this. * Often the wisest leaders get to the top of their field by recognizing their limitations and surrounding themselves with those who have different talents and perspectives * If you ignore the opportunities that the beginner’s mindset has to offer then you are leaving impact on the table. There is no bigger opportunity and better investment than getting support and coaching on your communication and storytelling. * And so much more!!!
Today on the show we have Gary Sanchez. Gary is the founder of the WHY Institute and has dedicated his career to understanding people’s why and what drives them. This is such an essential component of your messaging, marketing, and even of your reasoning for why you are doing what you are doing. When you can get in better touch with your why incredible things start to happen in your business.
So today we are going to learn about what your why is and what happens once you discover it and you are clear on it.
In This Episode: * When you know your why what you do has more impact. * When you talk about what you do, you blend in with everybody who does what you do. When you focus on why you do what you do, you stand out from everybody else who does what you do. * The earlier you can figure out your why, the earlier you can figure out your passion the longer your runaway is going to be to have a bigger impact in your life. * And so much more!
Connect with Gary Sanchez: * WHY Institute Website
Today on the show we have Andy Hickman. I am very excited to share Andy with you today. He has been a private client of mine over the last six months and I recently joined his program The Art of Workflow because I was so impressed with his ideas while we were working together that I wanted to learn more about it.
I have been in his program for a couple of months and I am starting to discover the power that his process and systems have in creating clarity and figuring out the right actions to take and restoring the connection to your life through these simple habits and behaviors that are very different from your typical productivity gurus out there. Today we are going to talk with Andy and discover his process for The Art of Workflow.
In This Episode: * There is an innate brilliance to how humans are designed and when we tap into that then we can create that sense of creativity, order, and flow using something that will always be part of us. * If you have a limited amount of time, that is only a greater reason to learn how to get back in touch with what the right things are for you to do. * You have a unique perspective that the universe wants to engage with and you can not share that if you are out of touch with your own thoughts. * And so much more!!!
Connect with Andy Hickman: * Andy’s Website
Today we are going to be answering one of my favorite questions of all time. I’m already a great speaker. I have a successful TED Talk, a successful podcast, and a successful keynote speech. Why do I need a presentation coach?
Over the last few years, I have worked with hundreds of thought leaders in health, entrepreneurship, and transformation, and my favorite group to work with are experienced speakers who have established businesses. I can get the very best results the fastest with this group of people but there is an elephant in the room as they are not sure they need this kind of help. If you ever found yourself wondering do I need help if I am already a successful speaker I am sharing five reasons why you do.
In This Episode: * Success often comes with its own set of challenges. You have demands on your time, your critical thinking, and your focus. If you are at this point with a great product or service, an established brand, and experienced speaking then you need someone to help access the very best of your message and your knowledge without it taking all of your time and energy. * As a leader, it is your most important job and responsibility to connect that vision and energy and lead from that inspiration. * The greatest speakers and leaders have coaches helping them and supporting them to communicate their message and you need that help too. * And so much more!!!
Today on the show we have an old friend, TJ Nelson. TJ and I both got our start building online businesses, wanting to move out to Thailand to grow our online businesses and travel the world. Over the last 8 years, I have had the opportunity to witness TJ grow a business online and begin to start suffering from a chronic disease.
Despite going through some of the hardest challenges I have seen almost anyone go through, he’s been able to grow a thriving 7-figure business. Leading teams, inspiring people, and most recently in his book, Walk the Lyme. In his book, he shares some of the hardest and most challenging moments from this misunderstood condition and how he got through some of the darkest moments in his life.
In This Episode: * With habits, it is really important to not skip it for a single day. Your habits define your behaviors which define your life. If you skip one time, you are going to skip two times. * The most important time to do the behavior is when you don’t want to do it. You are training your brain to do things you don’t want to do. If you have your habits right you’re doing the behaviors right and success is really just a bunch of small actions repeated over time. * No leverage, no accountability, no chance. * And so much more!
Connect with TJ Nelson: * Walk the Lyme * TJ on Facebook * TJ on Instagram * TJ on YouTube * TJ on LinkedIn
Today on the show we have Celinee Da Costa. She has been featured on this podcast, a few summits, and online events. She has been an amazing friend in this adventure of business over the last few years. She works with some of the high-level thinkers in corporate, coaching, and leadership and is at the very top of her game in high-ticket coaching.
Today on the show she is going to share some intimate and powerful stories of the subtle self-sabotage that many of her coaching clients experience and she is going to share some similar stories from her own life. There is a ton of great insight. Whether you are a leader in your field or a coach who is aspiring to serve very high-level clients this is going to be an action-packed episode for you.
In This Episode: * The way you feel and who you are as you are creating it deeply matters and it will translate into whatever it is you do. * Our story is worth telling and our voice is important. * You need to get clear on your soul purpose, what it means for you, who you want to serve, and how you want to serve them. * And so much more!!!!
Connect with Celinne Da Costa: * Celinne’s Website * Celinne on Facebook * Celinne on Instagram * Celinne on Twitter * Celinne on LinkedIn * Celinne on YouTube
Today we are going to talk about what salsa can teach you about high-ticket sales. Several times in my life I have taken dancing classes. Partner dancing is not something that comes naturally to me. In fact, it is pretty stressful and awkward.
With a partner, I am pretty stiff when I am dancing but I am the lead so I have to indicate when we are starting and where we are going. It is a lot of responsibility to be the lead and if you are not clear and confident it is hard for your partner to respond to your movement. A good lead can subtly guide a follower and instantly make them better. Wouldn’t it be good to have a lead like this in dancing and other situations like finances, sales, and eating right? What would you want to instantly and clearly be better at?
In This Episode: * A good lead in storytelling will help you shine on the stage. * With a few good prompt questions, a simple storytelling framework, and the experience of a trained ear, we can create a story that can fix in a day what has been a problem for years or create an entirely new presentation. * For new and aspiring speakers a good lead can cut the learning curve from years to weeks maybe days crafting a message that resonates with your audience, and your ideal clients, and supports your vision and business goals. * And so much more!!!
Today we are going to be answering a very important question. Should we create a new keynote speech or signature talk? There are certain crossroads at every entrepreneur’s, coach's, and visionary’s journey where this may or may not be necessary. It takes a lot of energy to create a new presentation to spill your thoughts down to something you can use reliably in about 30-45 minutes over and over again to be a high-converting tool.
There is a certain lifespan to a good presentation or keynote and many great coaches, visionaries, and leaders are not quite aware of this lifespan. I am going to break down four different key moments when it is time to decide if you should create a new presentation.
In This Episode: * There is a certain lifespan to a good presentation or keynote. * It can be difficult for new and experienced speakers alike to know when is the right time to create something new. * The origin story is about the problem that your offer solves. So if you have a new offer you are solving a new problem and you need to describe the origin of that problem in your life. * And so much more!!!
Today I am going to tell you how I helped a client of mine create 17 YouTube videos in one day. So what does it take to create over four months of content in a single day and how would it feel knowing that is all scheduled out and planned for you? Sure sounds nice, right?
Where would you even start? For most, the idea of sitting in front of a camera for a few hours to create, talk, and share your knowledge is both intimidating and overwhelming. Content takes time! But with the right help and strategy, it can happen. Listen in to hear what we did!
In This Episode: * Content takes time! With the right help and strategy, the obstacles can quickly disappear. * Having somebody else to be able to guide his attention and energy and allow him to flow as best as possible created an environment where he could have a lot of videos done and start integrating them into his business. * Things that you thought would take months to create can be done in a day and a matter of hours. This is what I do in my VIP days. * And so much more!!!
Today on the show we have George Bryant. This has been one of my favorite interviews of the last couple of months. George is an excellent guest. He has a ton of experience being an influencer in the health space for a long time and he has grown many different six and seven-figure companies and simultaneously is a world-class coach and somehow does this all in just a few hours a day to make plenty of time for his family.
It wasn’t exactly an easy road to get here and he has a ton of stories to share about how that process has gone. George has a ton of gems to share about facing your fears, your hardest moments, and really leaning into the resistance. We are going to dive into a particularly interesting idea he has about how to define your ideal worst day. What are the baseline things that you can do if you can do these things even on your worst day then you still will be making progress toward your goals? We are going to explore what that looks like on the podcast today.
In This Episode: * Play is the most underrated secret weapon of any human being that wants to be successful. * The intention is everything. Intentionality everywhere in our lives especially with where we choose to spend our time is probably one of the greatest resources people have at their disposal when they start using it. * All too often we allow outside circumstances to dictate our actions and behaviors which prevent us from winning in most areas of life. Every opportunity is a chance at bat. * And so much more!
Connect with George Bryant: * George’s Website * George’s Podcast
We are going to be going over some hard truths today. It may not feel good to hear but once you know about them you will be better off. We are going to be talking about ways you are leaving money on the table, blindspots in your marketing, sales, and communication that are keeping you from getting as good of results as you could.
The problem of having your best, most useful stories hidden in plain sight impacts leaders at every level of success whether you are just starting out and crafting your offer for the first time or you have been doing this for a long time and you have really good systems and ways of doing things. No matter what stage of your career you are in means missing out on these stories and leaving money and impact on the table. Discovering the right stories to tell and finding these stories that are hidden in plain sight is one of my favorite things to help my clients with. Over the course of working with hundreds of entrepreneurs, coaches, and leaders to craft stories that get results I have started to notice some common roadblocks that keep people from recalling these great powerful stories that they can use right away. So let's dig into the 4 story blindspots.
In This Episode:
- We are going to be talking about ways you are leaving money on the table, blindspots in your marketing, sales, and communication that are keeping you from getting as good of results as you could.
- Not every story serves the same purpose. If you start with the end in mind and the destination or effect that you want your story to have then it becomes a lot easier to pick out the right stories.
- If you understand the frameworks of good storytelling and how they fit together strategically into a good talk then your talk and content become easy to adapt.
- And so much more!!!
Today on the show we are going to be talking about one of my favorite topics - origin stories but there is a twist. We are going to be talking about why your origin story is not enough. Not enough to succeed, not enough to carry your message to the goals you want to achieve. An origin story is usually 3-10 minutes long and is used to introduce yourself to the audience, create a connection and trust with them, and set you apart from your competition right off the bat.
These stories are memorable and have a cinematic feel to them and everybody wants to have one. These are also one of my favorite kinds of stories to work with people on. I love seeing how people light up when they get clear on this story and they are excited to share it. So much opportunity opens up for them. They are so thrilled to put the story into action. They feel a sense of completion but really there is a whole new world to explore. A good origin story is not the end or the entirety of your storytelling journey. It is just the beginning.
In This Episode: * An origin story is usually 3-10 minutes long and is used to introduce yourself to the audience, create a connection and trust with them, and set you apart from your competition right off the bat. * A good origin story is not the end or the entirety of your storytelling journey. It is just the beginning. * Storytelling is a deep, diverse, and incredible world that allows you to be a martial artist of the mind. Starting with the origin story is the perfect springboard but there is so much more beyond that. * And so much more!!!
Today on the show we are going to be talking about how to use storytelling to predict the future. It is a brand new year at the recording of this episode and I am hearing lots of people trashing New Year’s resolutions. They talk about them like New Year’s resolutions are the mean teacher that would scold them in class when they were a bad kid. I think people hate New Year’s resolutions because 99% of the time they are based on whatever inadequacies or insecurities you are feeling right around the new year. It is always based on something bad about yourself.
Over the last few years, I found something to replace New Year’s resolutions that is more effective and more successful. It even feels good. Listen in to hear all about it!
In This Episode: * A great story is structured in a way that sweeps you from the present moment you are in and immerses you in another essential moment in time. As the story is being told unfolds you feel like you are living attuned. * The same techniques that you can use to create a great story for a keynote speech, content, or a sales call are the same techniques you can use to write your future. * When you bring these same storytelling elements into this process you can become the author of your own life. * And so much more!!!
Today on the show we have Jessica Dennehy. Jessica is a coach that helps women leaders tap into their selfishness to take better care of themselves to lift themselves up so that through this they can serve their business and family better and show up as the best version of themselves.
In our conversation, we dive into selfishness in the life of an entrepreneur, leader, and parent and why it is an essential ingredient for success in what you do.
Connect with Jessica: * Instagram * Website
Today on the show we have Scarlett Stanhope. Scarlett is a coach who blends highly practical and tactical business strategy with some mystical hippy abundance mindset and coaching work and blends both of them together to help people not only create goals that they can achieve, and that will advance them in their life but goals that get them excited to be awake every day.
Since 2023 is right around the corner, we dive deep into goal setting in this episode so press play and learn how to start setting better goals. Make sure you listen until the very end as there will be a special segment of Scarlett’s story roadmap session.
In this episode, we discuss:
- How Scarlett leaned into her perfectionism when pivoting to life coaching
- How we can get out of our own way when it comes to goal setting
- Best ways to get into the mindset of envisioning a goal and seeing it through
- and so much more
Today on the show we have Ryan Conway. Ryan is the founder of the Digital Tradesman and he helps build scalable, repeatable, and predictable sales systems and websites for contractors. Contractors are in a unique position in the world where they are typically not very technically savvy and don’t exactly know what they need in terms of good digital marketing systems and so they spend a lot of time struggling through that and aren’t able to get as many clients as they want. Ryan helps build these websites and systems so that these contractors can get to the work that they love most.
Today on the show, we are going to be working together with him to craft a story that he can use to make his message reach them and showcase his value and why it is worth it to get an all-in-one solution with all of the systems built together instead of piecing little things here and there. I am going to take him through the interview process that I go through with all of my private clients and help him craft a story.
In This Episode: * I’m going to be crafting a story with Ryan on this episode today. * Building a website is like building a house. There are all these different pieces that you need to figure out and connect. Just having a website is one piece. * Don’t focus so much on how we are going to do something but talk about the results you can get. * And so much more!!!
Connect with Ryan Conway: * Ryan’s Website * Ryan on Facebook * Ryan on Instagram * Ryan on LinkedIn * Ryan on Twitter
Today on the show we have Big Marv. Big Marv values freeing up the time of entrepreneurs, coaches, and business owners by creating what he calls “The Dual Funnel System.” “The Dual Funnel System is a series of automations, sequences, and SOPs that make doing a lot of what the hard work is of keeping a business up and going something smooth, effortless, and logical. The sales process, fulfillment, and retention of your customers is all really automated with him.
Today we are going to be breaking down some of his philosophy that has helped him develop his business, his processes, and his systems and allowed him to elevate himself from a guy that builds funnels to a premium authority in the market that people go to for help. We have got lots of great stories and very tactical insights, especially for those who are looking to grow from six figures to seven figures and beyond.
In This Episode: * Put your secrets out there. Focus on how you can change this person’s life then you won’t be begging them to come into your higher ticket offers because you're the person that showed them the way. * Pick your core offer, get 5-10 people at that price point and you overdeliver. Whatever they hired you for, deliver that and a little bit more. Focus on how to get those people the best results possible. * Everything happens for a reason. Life is 10% circumstance and 90% reaction. So as long as you can control your reaction to your circumstance, you can craft whatever life it is you want. When you are growing you are going to feel more pressure. Seek our experts in your industry that can give you some valuable advice. * And so much more!!!
Connect with Big Marv: * Marv’s Website * Marv on Facebook * Marv on Twitter * Marv on Instagram * Marv on YouTube
Today on the show we have Daniella Cotreau. Daniella has been working for over 20 years in helping experts, leaders, and visionaries get in touch with the inner wisdom of their hearts and navigate some of life’s most challenging decisions by tapping into their own unique knowledge and intuition.
But accessing this intuition and using it to its fullest often leads us outside of our comfort zones, challenges us, and leads us into realms of uncertainty. Daniella is going to give us many different tactics to both navigate the big challenging decisions, tap into our heart’s wisdom and make the life-defining decisions and choices that can come when you really start to tap into this wisdom.
In This Episode: * Trust your own guidance within yourself. The tugs, the pulls, the impulses, what they feel called to do, what lights them up, what invigorates them, and what makes them feel alive and learn how to trust just that alone. A lot of times we don’t get the whole picture. * Each piece of wisdom someone can gather from their own challenge or their own experience is a step on the path for them. Every piece of wisdom is meant to move me to the next answer or stage of life but first I had to trust. * Everything I am sharing is available for every single person. We all have our uniqueness to bring to the world. Our feeling out of place or not belonging may be the gift we are here to bring. * And so much more!!!
Connect with Daniella Cotreau: * Daniella’s Website * Daniella on Facebook * Daniella on Twitter * Daniella on LinkedIn * Daniella on Instagram
Today I have something a little bit different for you. I am going to be talking with Nate Baumgartner, a coach in breath work, mysticism, and using plant medicines to deeper connect with yourself and get better results in your life. I am going to be walking him through a process I call my story roadmap session.
This is something I do one on one with many of my clients to ask them stories or information about their ideal client, the products and services that they deliver, and then find stories from their own lives that they can use to craft and create a tool and a powerful story that get their clients emotional enrolled and excited to work with them. These are the exact frameworks and story formulas that I use in my private program to get great results for those that I work with. I hope you enjoy this process.
In This Episode: * I’m going to be taking Nate through a process of understanding and creating his story that he can use to serve his clients. We are going to be working through that together. * If they continue without addressing the problem their intuition tells them that they are going further off track. As our life progresses and we fail to take action, we begin to learn coping mechanisms to deal with this feeling of being out of alignment. * Stories told in the right way, in the right order with the right frameworks, emphasizing the right elements land with people. * And so much more!!!
Connect with Nate Baumgartner: * Nate’s Website * The Innate Flow Podcast * Nate on Instagram
Today on the show we have Kari Schwear. Kari is an expert in helping coaches, entrepreneurs, and leaders forge new identities that help them overcome past compulsions, addiction, and limiting beliefs and really break through to their ultimate potential.
Today we are both going to be talking about some of these “gray area” habits that aren’t so bad and aren’t a big problem but are holding you back from really living the life of your dreams. We are going to talk about the cure for these habits which is forging an identity, making a declaration, and believing in a vision of who you are that is the future version and ideal version of you. Kari has lots of great insights into exactly how to create this and I am excited to share them with you because a lot of these techniques are very near and dear to my heart and my work.
In This Episode: * We as humans can simply decide what it is that we want and we start to align those things by actions and behaviors. It really comes down to our standards and our level of commitment. * We have multiple gray areas. We have gray areas in our relationships, careers, spiritual life, and physical health. These multiple areas that we feel less than or we are living in a place of mediocrity or complacency instead of thriving and really living to our fullest. * What we do on a daily basis is everything. When we make better choices we are guaranteed to see better results. Everyday effort equals excellence and expansion. * And so much more!!!
Connect with Kari Schwear: * Kari’s Website * Kari on Facebook * Kari on Instagram * Kari on YouTube * Kari on LinkedIn
I have something a little bit different and really special to share with you today. I am going to be working with Taylor Morgan who is a masculinity, health, transformation, and fitness coach for men.
I am going to be walking him through a story roadmap session. This is a process that I walk many of my private clients and those in my group coaching programs Story Pro to create and inspire new stories that these coaches can use to enroll new clients, inspire new clients, and grow their businesses.
In This Episode: * A lot of men today are working jobs that they don’t love and they are in relationships that they know are not right for them yet they stay in them because it is good enough. * You know that you are living a good enough life. That is the problem. You are afraid to give that up to go into the unknown. * We all need to learn how to tell our own tall tales of adventure, challenge, and unlock that potential inside of ourselves. * And so much more!!!
Connect with Taylor Morgan: * Taylor on Instagram * Taylor on TIKTOK * Taylor on YouTube
Today on the show we have Brooks Meadows. Brooks is a friend of mine who is an amazing storyteller and coach who has worked with men and women of many different ages, skills, and professions. He has helped them to connect with better stories within themselves and achieve peak performance in their lives.
Today we are going to be talking to Brooks about some of his stories and the value of storytelling as an art form and a business tool. This episode was recorded in a live format so there might be a little bit of background noise here and there but the quality of the content and the conversation is outstanding.
In This Episode: * With our brands, we try to tell the right story to reach the right person. We try to deliver the lessons that are going to give them the value to solve the problem they have. * The value of discovering the answer for yourself is way more valuable than being given the answer from someone else. * Stories don’t have to be so complicated to be very impactful. It is often the simplest stories that make the biggest impact. * And so much more!!!
Connect with Brooks Meadows: * Chop Club for Men Website * Serious.Fun. Website * Brooks on Instagram * Brooks on TIKTOK
Today on the show we have Eric Patton and we are going to be doing a little bit different and a little bit special. I am going to be giving you a glimpse into what it is like to work with me in a 1 on 1 setting. These are recorded story roadmap sessions. I am going to take Eric, who is a coach in human design, a formula of ancient principles that are used to understand yourself on a deeper level and better navigate your life.
I will be asking him questions about his ideal client, who and how he loves to serve them, and some stories from his own life that reflect their experience. There are some really incredible stories to be heard and told here and I hope you enjoy the process of this story road map session.
In This Episode: * Today I am going to be walking Eric through a story roadmap session. This is a process that I work through with a lot of my clients in creating an origin story. * A lot of the things that people are misaligned with were things that were out of their design. * Sometimes you are clinging to a life so hard that you have to burn it all down to change anything. * And so much more!!!
Connect with Eric Patton: * Eric’s Website * Eric on Instagram
Today on the show we have Kimberly Kesting and we are going to be doing a little bit different interview style than what I typically do on the show. I am going to take Kimberly through a process that I call a Story Roadmap Session where I ask my clients and potential clients about their story, who their ideal client is, and I gather enough information to create a story on the recording for this coach or client to use in their business.
I incorporate a lot of the frameworks and systems that I teach in my private program and my group program Story Pro to create this story with people as they are sharing information about their clients and their lives. This is a fun glimpse into what it’s like to work with me and you will get to see me draw out a story from Kimberly, who works with the Enlifted Coaching Certification program.
In This Episode: * Kyle is going to walk Kimberly through a story roadmap process as we are going to discover the product and services that you are working with to create a story with it. * They dig a little deeper into the experience of being a coach before Enlifted and client frustrations. * Next, they look at times when Kimberly has dealt with imposter syndrome and a time when she was feeling like she was making an impact and was aligned in her life. * And so much more!!!
Connect with Kimberly Kesting: * Enlifted Coaching Certification * Get Enlifted Podcast * Kimberly on Instagram * Enlifted Coaches on Instagram
I am just completing a 14-day cleanse diet. What I eat is not usually a topic of the podcast but it was a challenging 14 days and through those challenges, some interesting insights have risen to the surface that I would like to share today on the podcast.
I wasn’t doing this to lose weight. I was on a diet to clean out different bacteria and creatures living inside my digestive system. By eating clean, removing sugar, removing a lot of carbohydrates, and taking a certain set of herbs I was cleaning up my insides so I could feel healthier, more energetic, have better focus, and more energy. Your digestive system has a very big impact on your mind and how you feel.
In This Episode: * It is so essential for speakers to be telling good stories and creating a good human connection to really make sure there is an alignment with the problem and the solution that you create. * No matter where you are in your business and what you are creating, you always want to budget time, resources, and energy for yourself and your health. * It pays off in the long run to have a healthy, happy body and you will have a clear sharp mind as a result. * And so much more!!!
I recently returned from my first visit to the famous and infamous Burning Man. It is a big event and festival in the desert. It is something I have been familiar with for a long time but was never fully open to committing to the time of at least seven days out in the desert, not to mention traveling. For years I wrote it off but there is a lot more to it than I thought that creates this unforgettable experience.
It is an experience I will never forget and I would do it again. I have been back for a few weeks and I have been reflecting on the experience for me and I have taken away a few lessons from Burning Man that I think would be useful for this audience of coaches, entrepreneurs, and visionaries that listen to this podcast. It will be useful for you whether or not you have been to Burning Man or ever intend to go.
In This Episode: * You build bonds in challenge and discomfort as opposed to an easy or entirely pleasant experience. It allows you to connect with people. * Before you can be the philanthropist you must be the professional. Improve yourself, expand your income and your impact, and build a business that can truly lift you up so that you can create and support with full generosity. * This deep level of self-acceptance is the same secret ingredient that makes coaches and entrepreneurs compelling and successful. They know their strengths, accept their flaws, and have an authenticity about them that makes them easy to connect with. * And so much more!!!
Today on the show we have Mike Iskandar. Mike is an educational consultant and he particularly works with middle school-aged children and helps them create emotional resilience. He gives them a lot of the exercises and tools that I am only just now in these last few years of my life discovering and using to heal some of the wounds, traumas, and baggage that comes from growing up as a kid in middle school.
We have a really interesting conversation today about how to get kids opened up to these ideas that aren’t commonly taught in schools and there are a ton of parallels for all of you entrepreneurs, coaches, and marketers out there who are trying to get your message out and have an audience with a very tight attention span and if there is anybody with tight attention spans it has to be middle schools. If Mike can get them open to this, you can do anything.
In This Episode: * They get very excited about their future selves and start thinking about what they have to do now to become that future version of themselves later. * We can learn to connect to the younger parts of ourselves to make life more enjoyable and to have fun. These childhood qualities are the ones we need especially as entrepreneurs. * It is really about giving these kids and teachers the tools they need. They can take those tools with them into the future. * And so much more!!!
Connect with Mike Iskandar: * Mike’s Website * Mike on Facebook * Mike on LinkedIn
About a year ago I hosted an event called The High Ticket Wellness Summit where I interviewed over 40 experts in health, marketing, sales, and business to help anybody in coaching, business, and transformation create more high ticket clients.
Today I am going to be sharing a gem from this series, an interview with Kevin Kwan. Kevin is an expert in making high ticket sales feel as natural as your coaching. We are going to be diving into that with him today.
In This Episode: * Sales really is a balance of coaching and leadership. You have to earn their connection first. You can’t connect with a person if you can’t deeply listen. * Questions lead the conversation. You can dig into where the client is at, what their meaning is on things, and where their beliefs are. * For sales calls, understand that it is just another coaching call. You are just coaching them at a different level and helping them get out of their own way. * And so much more!!!
Connect with Kevin Kwan: * High-End Content Creation, Ads & Sales Systems For Coaches Group
About a year ago I hosted an event called The High Ticket Wellness Summit which was all designed for helping people in the health and wellness space. Really helping anybody in any kind of coaching, marketing, or high ticket product sales get better results with their client, charge what they are worth, and experience the success in their business that they set out to achieve when they first started out.
Today we are going to be talking about one of the end stages of that and how to start with the end in mind building your legacy. Today we are going to be talking to Dr. Melissa Petersen who is an expert in longevity in many different ways and influence in many different ways. We will hear her methods for really creating a legacy that stands the test of time.
In This Episode: * The key to unlocking your greatest, to truly show up, and express at your peak begins within you. * Certainty wins so the more certain you are in who you are, how you show up, and what you bring the more successful you will be. * Tune into that end-state energy now and let that inform your decision-making process. * And so much more!!!
Connect with Dr. Melissa Peterson: * Dr. Melissa’s Website * Codes of Longevity
About a year ago I hosted a summit with over 40 guest speakers called The High Ticket Wellness Summit. It was a treasure trove of great information, particularly for health and wellness experts but this is great for anybody in the coaching or entrepreneurship space. I am sharing a few of the gems from that event.
Today I am excited to share with you one of my favorite colleagues in the world of marketing and business, Jenn Malecha. I have worked with her on many different levels. We have collaborated in many different ways and every conversation we have recorded is filled with gems and this one is no different. Today we are going to be talking about simple systems that you can use in your business to scale up how many clients you can serve and the results that you get for your clients without you working hard or more time.
In This Episode: * Utilize your story as your number one marketing tool that you have in your back pocket. Your story is unique to you. * Your business is only as solid as your ability to deliver. Our clients that we serve well are naturally going to refer to us and be our biggest fans and cheerleaders. Client retention and service are very critical. * If we are not owning our self-worth and pricing our packages and offerings appropriately that is going to be reflected back in our clients. * And so much more!!!
Connect with Jenn Malecha: * Wholistic Health Boss Website * Jenn on Instagram * Jenn on Facebook
Last year I hosted a summit with over 40 guest speakers called The High Ticket Wellness Summit. It was an incredible event with a ton of wisdom in the many interviews that I shared there. It has been a while since any of these interviews have been shared but they are so good that I wanted to dedicate this podcast episode to sharing the voices of one of the best interviews I had at that event.
Today we are going to hear from Anne Fischer Silva. She is going to be talking about how to get more compliance from your clients. She is speaking in a health and wellness world but much of what she speaks about can be applied to all kinds of coaching from business, marketing, and transformational. The more that your clients listen to the recommendations that you give and implement them the better results that they are going to get.
In This Episode: * When you come to somebody for nutrition guidance you basically have to do the work yourself. There are a couple of key steps that we need to take to make sure that we have pre-qualified them, that they know what's ahead, and that they are ready to go and stay on board. * If the client walks away unhappy they are not going to tell their friends and family about you. The integrity part is explaining what it looks like upfront. * Having some sort of rating system helps guide you as you progress through the healing journey with your client. This allows us to see what symptoms have been resolved and what needs more work. * And so much more!!!
Connect with Anne Fischer Silva: * Anne’s Website * Restorative Wellness Solutions on Facebook * Restorative Wellness Solutions on Instagram
Today on the show we have Matt Gallo. Matt is a former cross-fit who now dedicates his time to helping entrepreneurs a few years into their journey who are experiencing the first signs of burnout or in need of a change go on an adventure, experience nature in a completely new environment, and discover new lessons in leadership and management while out and away from the noise of the day to day life that we all live in.
Today we are going to talk about how unplugging, zooming out from your life, and going on an adventure is one of the best things you can do especially as you become more successful as an entrepreneur. That might sound somewhat counterintuitive to some people who think that you always need to be working harder.
In This Episode: * Money is one resource. Time is another. When you put your money into something you are also committing other resources. The result of committing all of your resources to one thing is usually a pretty good return. * Our perspective affects the choices we make. Investing in ourselves, our health, and our happiness is one of the best ways we can spend money. * Really great entrepreneurs and leaders are constantly in this problem-solving state. They are course correcting at all times and not afraid to make a decision. * And so much more!!!
Connect with Matt Gallo: * Matt’s Website * Matt on Instagram * Matt on YouTube
A year ago I hosted an online event called The High Ticket Wellness Summit where I showcased interviews with 40 experts in health, business, marketing, sales, and everything in between. It was a phenomenal event and recently I discovered the treasure trove of these interviews that I want to share on the podcast because there was a lot of great information. Even if you are not in the health and wellness space there is plenty of good information at this summit for you.
Today I am going to be talking about one of the biggest topics that were at the summit… going from under-priced to high-ticket. I am going to be interviewing Christine Hansen who is an expert in both health and wellness and business and coaching fields. She has some very simple steps to lay out that are going to show us exactly how we can start charging what we are worth.
In This Episode: * Having that nonjudgement as you figure out your pricing and shape your packages in a way that makes sense really works. * Another pitfall is basing your pricing on how many hours you work with someone. You are paying for the result and not for the time. * It is about the mindset, the numbers, how you appear, and knowing your stuff. * And so much more!!!
Connect with Christine Hansen: * Christine’s Website * Christine on Instagram * Christine on Twitter * Christine on Facebook
Today we have Dr. Tracy Gapin on the show. Dr. Tracy has been working for over five years in the fields of functional medicine and men's health by helping high-achieving men truly access all of their energy, clarity, and power, and better serve their businesses, workplaces, and their families. Today we are going to talk about the many myths behind men's health and health in general that keep many people held back in their health and in many areas of their life that lead to burnout. We will also talk about how he changes their perspective and gives them a plan that is personalized to them to truly become the best version of themselves.
We are not only going to talk about some of the myths but also some of the businesses that he has built and how he has evolved from having a brick-and-mortar practice to also serving people online and really scaling up his business and message in a way that allows him to be able to have time for his wife and kids and really be the father and leader he wants to be while still have many successful businesses under his belt.
In This Episode: * If you’re not focused on optimizing yourself and living with intention then ultimately you’re not going to be able to achieve the success that you are wanting. * The success that you achieve in every area of your life starts and ends with your health. * It’s important to focus on your priorities, goals in life, what you want to achieve, and are you on the path to get there. So many times we lose sight of it. Focus on the bigger picture. * And so much more!!!
Connect with Dr. Tracy Gapin: * Dr. Tracy’s Website * Dr. Tracy on Instagram * Dr. Tracy on Facebook * Dr. Tracy on LinkedIn * Dr. Tracy on Twitter * Dr. Tracy on YouTube
About a year ago, I hosted an online event called The High-Ticket Wellness Summit where I interviewed over 40 experts in marketing, sales, coaching, health and wellness, and business and helped high-ticket healers and transformers in health and wellness, marketing, and business get better results with their high-ticket clients.
Today we are going to be talking about creating success every morning with Jimmy Hays. I am a big fan of Jimmy and have gotten to work with him personally on many occasions and he is absolutely brilliant. He is going to give you a few simple steps that you can do every morning to be more successful.
In This Episode: * We know in our gut what we were designed for but what we immediately do is create a list of all the reasons we never could do it. * Success starts in the morning with how we set our intentions for the day. * Whatever time you wake up now, wake up 30 minutes earlier. For the first 20-30 minutes our minds are prime to how it is going to set up the rest of our day. * And so much more!!!
Connect with Jimmy Hays: * Jimmy’s Website * Text “Morning” to Coach Jimmy * Jimmy on Instagram
About a year ago I hosted an event called the High Ticket Wellness Summit which was filled with many gems, particularly for health, wellness coaches, and experts. It is also great information for experts in business, marketing, coaching, transformation, and many of the listeners of this show.
I have decided to share a few of my favorite interviews from the event on the podcast. Today we are going to be hearing from Kyle Lasota who has an incredible journey going from being a marketer and working with some of the best marketers in the world to creating his own health brand and using his marketing skills to create great content to help serve other people. It is an incredible story of transformation that I am excited to share with you.
In This Episode: * Building a personal brand is really important. * People are consuming your content and without them knowing it you are building a relationship with them. Content is relationship building at scale. * Life in business can be easy and fun. Whatever you are working on and trying to build it doesn’t have to be hard. You have to give yourself permission for it to be easy. * And so much more!!!
Connect with Kyle Lasota: * Kyle on YouTube
Today on the show we have Dr. Matt Shiver. He has earned the title doctor because he has a doctorate in physical therapy but these days he is much more of a physical therapist for businesses and their systems particularly helping coaches and entrepreneurs who are at the early six-figure mark scale beyond this.
We talk a lot in this episode about the particular challenges that happen in scaling up from achieving maybe a 10K month consistently to really growing beyond that and what is necessary to do that as well as some of the things that Matt does to help business owners and visionaries really get clear on what they want so they can create a business that supports and uplifts them instead of gives them more work to do and stresses them out. This is an action-packed episode and I am very excited to share Matt with you because many of the things he is talking about we have been working on in my business.
In This Episode: * Outsourcing the fulfillment first is actually the best way to go. You have to learn how to create really good processes to give to somebody else to teach them how to do what you do. * The shift happens from how can I paint this vision so vividly and so accurately and so descriptively where other people feel inspired by that vision and want to join you to achieve that. * You need a scalable offer before you can really create all the systems and processes. * And so much more!!!
Connect with Dr. Matt Shiver: * Matt’s Website * Matt on Instagram
Today we are going to be revisiting one of my favorite episodes from the archives. This is an interview I did with Garrett Gunderson. Garret is somebody I admire a ton in the business world. He has an incredible approach to money, mindset, financial management, and wealth. He is also an amazing marketer, storyteller, and artist. He brings all of that to his work. He is one of the most unique people in the financial planning space I have ever met. Today I want to share again the interview I did with him a few years back and the amazing video interview that was recorded along with this great audio.
Garrett is the founder of Wealth Factory, a company that has been making big waves and innovation in the financial planning industry especially when it comes to entrepreneurs. It is not just his methods that are unique, Garrett also has a unique and powerful vision which he has built his company around. You can see it in his unique and viral marketing, his highly committed and loyal team, and his own personal energy and creativity in everything he does.
In This Episode: * External validation is never truly fulfilling because it is hard to love yourself if you are looking for other people's approval. * Entrepreneurs should use money as a benchmark but always have a second benchmark for success at a minimum. * If you know how to get there, it is just a goal. A vision is beyond your reach. * And so much more!!!!
Connect with Garrett Gunderson: * Wealth Factory * Wealth Factory on Facebook * Wealth Factory on LinkedIn * Wealth Factory on YouTube * The Cash Flow Strength Mega-Kit
Today on the show we have Ryan Sprague. Ryan is a close friend of mine. I have gotten to know him over the last couple of years and he is also a two-time alumnus of my group program Story Pro. Over the last few years, Ryan has grown from a small coaching business to becoming one of the most innovative thinkers in the cannabis space right now and showing people how to use cannabis with a much high level of intention and sensitivity to be able to unlock much more power and potential from it then many people are aware is possible.
This episode is a great example of how to present an idea and really change peoples’ beliefs about what is possible even though they have beliefs that are really heavily set. This is a great episode and I am so proud to share Ryan’s transformation and growth during our time working together, collaborating together, and as friends.
In This Episode: * Ultimately life is going to challenge us regardless but it is our choice of whether or not it challenges us for what we do want or what we do not want. * People don’t care how you do something, they just care what the result is and whether or not they can connect with you deep enough to give them that result. * Everything is a story in life. We are making stories whether we know it or not. It is about figuring out what that story is and making it cohesive so that when you share the story people can connect with you. * And so much more!!!
Connect with Ryan Sprague: * Ryan on Instagram * Highly Optimized on Instagram * This One Time On Psychedelics Podcast * Highly Optimized Podcast * Highly Optimized Website * Ceremony Circle * Conscious Cannabis Guide
Today I have a simple, easy four-step system that you can use to create great audio messages and voice notes for your outreach. A lot of people are holding back from using audio messages or voice notes. Whether you have an established business or even a small empire of teams and companies working for you one of your most crucial skills is going to be cultivating and maintaining high-quality relationships that can advance you.
One of the most powerful ways that I am able to consistently cultivate and reach out and create new relationships so there are always new opportunities my way, comes from having a nice consistent process of reaching out to people and always drumming up new opportunities. One of my favorite ways to do that is by sending good voice notes.
In This Episode: * One of the most powerful ways that I am able to consistently cultivate and reach out and create new relationships so there are always new opportunities my way, comes from having a nice consistent process of reaching out to people and always drumming up new opportunities. * Build the bridge and create a personal connection. This is one of the most critical and subtle steps in a voice message. Give them a glimpse into our life that is meant to enhance the relationship. * We don’t always want to be just asking for things or offering things. We want to make sure that we are building a real relationship. * And so much more!!!!
Today on the show we are going to have a throwback episode. This podcast is several years old and there have been many highlight conversations that have changed my perspective on the world, business, and so much more. Some of the most impactful episodes have been my video podcast episodes.
Today I want to bring one of those back and be able to share the possibility of an amazing audio conversation as well as some high-quality video if you are interested. Today we are going to be talking with my good friend Mike Bledsoe about how to create a company culture that is heart centered and supports, uplifts you, and allows you to do your very best work.
In This Episode: * Being able to connect your mind and heart is not a quick easy process. * Every business has a culture whether they put attention to it or not. Every company has a culture and it is based on the leadership and how the leaders are behaving and speaking. * You need to have space to have clarity of vision. * And so much more!!!
Connect with Mike Bledsoe: * Training Camp for the Soul * The Strong Coach
Today we are diving back into one of my favorite subjects to explore on this show which is your clients, more importantly, your ideal clients. Today we are going to talk about what to look for as red flags in non-ideal clients that you need to watch out for in your sales process. One of the fastest ways to run your business into the ground is to take on clients who are bad fits for your program, who don’t appreciate the value, are going to tax your energy, and take it away from clients who really could benefit from it.
A lot of people, especially early on, try to get anybody who will pay for it there. It is exciting to make a sale but sometimes you overlook what is possibly a red flag in the sales process that comes up and bites you later on. Today I am going to share some common red flags that you can watch out for in new or current clients to give you a better idea of what exactly you should say no to and hold your boundaries on for the sake of serving the clients that really can benefit from what you have to offer.
In This Episode: * Be very clear upfront about what the scope of your work is, and what the boundaries of your work are, and don’t let anybody change that because even a small change can add up to a big difference in results over time. * If they don’t show a personal level of respect for you especially early on in the sales process then you shouldn’t expect them to be respectful later on if any challenges or unforeseen circumstances come up along the way. Make sure you feel respected right from the get-go when screening your clients. * One bad client can drain the energy of your program. It is very worth taking the time to make sure that everybody you work with is worthy and can receive the maximum benefit of what you do. * And so much more!!!
I just recently celebrated my birthday and turned 34 years old. Around the time of my birthday, I like to take some time to reflect on the year that I just experienced and the biggest things I have learned, and what I am grateful for. I have just been going through the process and wanted to share some of the highlight lessons of this year.
In This Episode: * Your whole life is a competitive advantage and differentiator. * Look for passions and hobbies that can harmonize with your business and create virtuous cycles. * Community is crucial. It is crucial as an entrepreneur and it is crucial as a human to be surrounded by people that lift you up and make you better. * And so much more!!!
Today on the show we have Zion Kim. Zion runs a portfolio of many different businesses and agencies all dedicated to helping entrepreneurs have a business that really serves them and frees them up to be in their best zone of genius and best self. This is a problem or solution that he has dedicated himself to because he has also dedicated himself to this practice in his own entrepreneurial journey. We are going to hear many stories of the tough choices that he made in order to create a business that serves him.
We are going to learn that sometimes you can grow a business and create a lot of success but it is not exactly the success that you ultimately wanted to create. Zion is going to talk about how to avoid a lot of those pitfalls of the success that you don’t want to create and what to do to reorient your business so that it serves you, lights you up, and allows you to be at your very best. He brings a really big heart to this space that the world needs to see more of in many different leaders.
In This Episode: * What is the point of creating these businesses that are supposedly in service to other people if you yourself as the entrepreneur are not being served by the business and are building a business from the place of self-sacrifice rather than something that is leading to a path of liberation and freedom. * It is so important for people to define and look at what success looks like for you. How much money do you want to make and how much do you want to work for that? * You are not in a position to actually help, support, and impact as many people as you can if you yourself are not taken care of. * And so much more!
Connect with Zion Kim: * Zion on Instagram
Today we are going to be talking about the big fish in a little niche problem that many coaches and entrepreneurs out there are facing. It is one of those problems that is a little bit invisible.
In This Episode: * Too often people give up on their vision and the world is missing out on their gift. * What makes you unique and different is your particular values, stories, your perspective, and also your experience. * When we can start to create and feel that value in ourselves then we can start to reorient our messaging and marketing to be aligned with the premium clients that are so ready for the value that you create and they deserve. * And so much more!!!
Today we are going to be talking about your secret value. We will explore what your secret value is and how you use it in your business to make what you do one-of-a-kind. I will also share more about how I am using this in my life and in my business by finding new ways to add value and create one-of-a-kind results and experiences for my clients.
In This Episode: * It is possible that you have a lot of secret value that you aren’t even totally aware of. It is worth examining the different areas of your life. * Once you really tap into that secret value and start to understand what it is, there are still ways that it can come forward in your messaging and the content that you are creating. * If you can become aware of the secret value and start to bring a little more of yourself forward this can also help you clarify your ideal clients. * And so much more!!!
It has been ten years since I first started out on my entrepreneurial journey. Which brings the question - When do you really become an entrepreneur? That is something that I want to explore with you today and share the three most profound lessons that I have learned over these last ten years that might help you on your journey.
In This Episode: * When do you really become an entrepreneur? It is a practice that doesn’t really have a clear beginning or ending. * An entrepreneur's success is directly linked to their ability to tolerate uncertainty. Uncertainty is uncomfortable because it means you are challenging yourself, you're taking risks, learning, and growing from the experience. * The only person that’s setting the limitations on what is possible for you is yourself. Whatever you can visualize, dream, and imagine is what you can achieve. * And so much more!!!
Recently I have been taking a group of entrepreneurs and coaches through a month-long process of creating a signature talk. One of the things that I asked them at the end of our 4 weeks together - What were some of the side benefits that working on this talk provided for you and your business? I got a lot of interesting insights that I wanted to share with you today to celebrate the success of some of these students and to really give you an idea of everything that you can benefit from when it comes to having a good signature talk that you can rely on, give anywhere and that you know is set up to attract your ideal clients.
In This Episode: * As soon as you have a message that encourages you and inspires you are going to start seeing more of these opportunities, reach out more, and people are going to see your motivation and your passion. * You can repurpose your talk into great content. A signature talk is a body of work and a wealth of content that you can use in many ways other than just giving the signature talk. * There are a lot of doors that will open to you once you have a good presentation together. * And so much more!!!!
Today we are talking about 80-20 Ecommerce marketing, particularly email marketing and we are going to be chatting about that with an expert in the field, Adam Moody. Adam just recently released The 80-20 Ecommerce Marketing Playbook which is a small, very highly distilled book with the essentials for what you need to really grow and scale an Ecommerce business in 2022.
We are going to be breaking down a lot of the details of what it takes to run a great Ecommerce business so if you want to improve your emails, conversion rates, and SEO then this is going to be a highly tactical great episode for you and I recommend checking out the book as well.
In This Episode: * Always keep in mind, what is the benefit to the reader? If we can’t answer that question quickly then we need to reevaluate what we are doing. * If you can write two emails a month to your list and they are good and well-received then do that. Consistency and quality are important. * We need to be reviewing the four or five metrics that really provide results on a monthly basis. * And so much more!!!
Connect with Adam Moody: * Adam’s Website * The Ecommerce Email Marketing Playbook: 80/20 Guide For Ecommerce Business Owners
Today we are going to talk about the anatomy of a high converting presentation. Before I dive into that I want to share that I have started up a group program called Story Pro. Over the course of a month, we are going to be creating a high-converting signature talk.
This is a high-level view of what a great presentation is and is made up of. In this episode, I will give you an idea of what a high-converting presentation does and give you a sample of what it is like to be in Story Pro. This is going to be action-packed and jam-packed with good information that will change how you think about a presentation forever.
In This Episode: * There are three key ingredients for conversion. The first is trust and understanding. They need to feel a trust for you and a feeling that you understand them. * A presentation is a series of small choices. The first choice that somebody is going to make is should I listen to this. * We really want to change their perspective on the problem which opens them up to new possibilities and new opportunities. They need a new way to solve the problem. * And so much more!!!
Today we are going to be talking about one of the biggest questions I get on the podcast, or with my audience, or some of the people I work with. “I have got a speech and a message. I just don’t have any speaking opportunities, where do I go to look for speaking opportunities?”
When you learn to see the world in a certain way you're going to find that there are speaking opportunities and audiences that are excited to hear your message everywhere. So some of the strategies and ideas we are going to explore today are going to help you get more speaking opportunities because that is the real fuel to the fire. So we have 10 strategies to help you get more speaking opportunities.
In This Episode: * If you can create more opportunities for you to speak in front of your ideal audience that is going to increase your awareness, increase how many people are following you on social media, subscribing to your email list, and buying your products. * Make reaching out a daily practice. It is so essential that you are both creating new connections and simultaneously nurturing already existing relationships. * Follow-up is one of the most important tools to continuously develop these relationships and create these speaking opportunities. * And so much more!!!
Today on the show we have Jessica Pantermuehl. Jessica is an expert in branding and design and helps hundreds of health coaches and health experts get clear on their branding and be consistent in their messaging and visuals across all of their platforms.
Today on the podcast we are going to discuss 3 of the simplest most basic steps that you need to really start improving and enhancing your brand. This is going to go a lot deeper than just choosing a couple of colors. Of course, we want to choose colors and a logo but we are going to go deep into how do we actually make those choices, what information do we need to develop and design a brand that is going to help us be successful and attract the right kinds of customers. Lots of great stuff to cover today.
In This Episode: * The concept here is to create a clear connection with what it is our ideal target market and our ideal clients want and the feelings, emotions, and vibes that are brand is portraying to create the right fit for that. * Really having that defined clear personality and then clearly communicating it within each of the various marketing touch points that you have within your business is key. * Being intentional about infusing those brand adjectives at each touchpoint is really what will create that consistent feel and consistent experience with your brand. * And so much more!!!
Connect with Jessica Pantermuehl: * Jessica’s Website * Design Your Brand with Canva Use the code: storyengine * Jessica on Facebook
Today on the show we are going to be talking about belief shifting. This is a certain technique that we use while we teach in order to open people up to new possibilities and get them to imagine working with us. Simply teaching how to all the time when you’re presenting or creating content does add value but it doesn’t always inform a decision. Another thing about teaching how to is there is a challenge standing out from the crowd. It is likely that there are thousands of others just like you with a similar offer, price, and process. What we need to do to differentiate ourselves from them is not teaching all the how-to that goes into all of the same things that we are doing as our competition but really taking a stand in what we believe and what we stand for and accentuating that as we teach. We want to stand for or against certain beliefs or certain perspectives.
In today’s episode, we are going to talk about how to identify the beliefs. Then we will talk about a simple five-step process that you can use to build teaching into your content that is going to belief shift and open them up to new possibilities of working with you. Finally, we will go through three simple examples of beliefs and how we apply the process to each of them.
In This Episode: * There are a lot of ways that we can speak to currently be held beliefs about what is in our industry or what is in the problem that we solve that can separate us from our competition, create residence, and overcome some of the biggest objections that are audience has before they get to arise. * Laying out with these five steps you can really open somebody up to a new way and a new possibility and move them closer to that key decision. * Building in belief shifting teaching through your presentations and into your content is going to get many more people starting to resonate with you as a person and opening themselves up to new possibilities because the barriers that were once holding them back are no longer there. * And so much more!!!
Today on the show we are going to be talking about the wisdom of dissatisfaction. As entrepreneurs, we often pour years into creating our business, and one day we feel not as excited about the work we are doing. We start to feel like something is wrong with or out of place. The work that we are doing doesn’t light us up in the same way. This is the wisdom of dissatisfaction.
It can feel like a bad thing. It is a necessary process but the beginning of the process is often uncomfortable. Feel gratitude for these feelings and get yourself to this place where you are experiencing this transformational dissatisfaction that is coming from deep within your soul and calling you to a higher level. It is the opportunity to create a life that you are more in love with that creates even more impact.
In This Episode: * Nobody in their lives has left their comfort zones with pleasant feelings. You need the friction to move you out of how you are currently working. * You want to lean into that pain, discomfort, and feelings of misalignment and look at the interesting data that is arising for you. * Start to picture yourself 6 months, 12 months, and 24 months into the future and take notes on what specific details you want to experience in your personal life, your health, both mental and physical, and your day-to-day work. * And so much more!!!
Today on the show we have Sean Osborn from Thinking Big Coaching. Sean is an expert throughout many different stories that we are going to hear in his life about making that key decision that changes the direction of your life and how to navigate the challenges that come up when you make that kind of powerful decision.
We’ve got a lot of great stories to hear. We’ve got some very simple tactical and practical ways to start thinking bigger in your life and how you can apply some of this bigger thinking to your messaging with your clients.
In This Episode: * We have to be proud of our accomplishments and we have to learn how to pat ourselves on the back. * There are things that happen in our lives and if we pay attention to them, one little thing can literally change our lives forever. * Until you know exactly what you want you're never going to get anywhere. You need to get clarity on what really drives you at the level of your soul. * And so much more!!!
Connect with Sean Osborn: * Sean’s Website * Sean on Facebook * Sean on Instagram * Sean on YouTube * Thinking Big Podcast
Today on the show we have Michael Griffiths. With Michael, we are going to be talking about creating extraordinary moments throughout all areas of your business, all interactions with your clients and prospects that will create a deeper bond, residence, and sense of trust that will activate what he describes as the limbic system of your brain instead of the logical thinking part of the brain.
There are so many little ways that you can create these experiences throughout your work with people that will create more word of mouth referrals that will have more people talking about you, wanting to buy from you again, and it creates a tremendous amount of momentum in your business. This is some of my favorite stuff to talk about and so I think this is going to be a really powerful and highly tactical, very thoughtful episode for you.
In This Episode: * You need to start activating extraordinary moments in your business where you start to build trust and loyalty. Then they will share about how amazing you and your business are. * Three things have to happen before someone becomes a client for yours. They need to resonate with you therefore they respect you and what you do, therefore they are inspired by you to change. * No matter where you are in your business ask yourself how could you be more extraordinary today in just one moment. * And so much more!!!
Connect with Michael Griffiths: * Michael’s Website * Michael on Facebook * Michael on Instagram * Michael on Twitter * Michael on YouTube
Today on the show we have Shannon Hernandez. Shannon is an amazing business strategist who is helping people create content and create businesses more joyfully. She has a very interesting definition of joy that we explore in this episode that I feel will really serve a lot of the listeners and help guide your business decisions in a way that creates more joy and ultimately more success for you.
We are also going to be talking about the different types of content personalities and how you may be in the wrong type of content creation for what your personality is. We are going to explore the different personality types and what to do once we start to get clear on what the best content for our personality is and what the benefits are once we become more aligned with that.
In This Episode: * The Content Personality Wheel is a tool. There are five content personalities: audio, video, live (in-person), written, and visual. * There is so much content that truly needs to happen for people to have the successful business that they dreamed of and if you are not in a joyful place it is just not fun. * Once you know your content personality which simplifies things. The next piece is what is the one platform you want to get really great at. * And so much more!!!
Connect with Shannon Hernandez: * Shannon’s Website * Content Personality Quiz * Shannon on Facebook
Today on the show we have Kate Galiett. Kate is a health and fitness expert with a long and successful track record in helping people who are in a ton of pain in their bodies really reclaim their own power with simple applicable systems to start to increase their mobility, decrease their pain, and live a life that is truly unbreakable.
We are going to be exploring some of the things and problems that face a lot of entrepreneurs when they are working so hard and start to neglect their health. We are going to explore Kate’s own entrepreneurial journey and the challenges and transformations that she has overcome as a fitness and health expert. We will also learn a little bit more about her new book coming out which can really help serve as a first step to anybody that wants to get out of pain and start to really enjoy fitness and confidence in their daily lives.
In This Episode: * Your job as a human is to curate the signals that come in through your day so that the overwhelming response is what you want it to be. * You’re never going to make it doing a workout, job, diet you hate. You have to find something that works for you. * You can make an impact by sharing your story with one person. Shoot for impact and then figure out how your impact can multiply. * And so much more!!!
Connect with Kate Galiett: * Kate’s Website * Becoming Unbreakable: How To Build A Body You Love To Live In
Mental static is one of the greatest sales killers for speakers and presenters especially when it comes to your teaching. There are a lot of different ideas out there about what good teaching really is and how it can make or break your presentation. Good teaching is not all about good information. It is in presenting the right dose of teaching to minimize mental static and inspire a decision from your listeners.
Today we are going to explore some of the techniques to improve your teaching that will do just that. We are going to talk about road mapping and how it allows your audience to relax into your teaching, then we’ll talk about how a clear promise is the foundation of your teaching, then a simple change in what you teach that can have dramatic results when you speak, and finally, we’ll talk about how you can talk about your clients in a way that gets your audience leaning in and wanting more.
In This Episode: * Mental static is one of the greatest sales killers for speakers and presenters. * Road mapping is one of the simplest but most essential techniques to incorporate to create good teaching. It is giving the table of contents before your talk and you dive into all the wisdom that you have got to share. * Your promise should be tangible and simple. It should be focused on the result they are going to experience not the work that they need to do in order to have that experience. * And so much more!!!
Today we are going to be talking about engagement on your webinars. Good news and bad news. The bad news is that there seems like there’s not going to be a lot of room for a lot of large in-person events for the next couple of years to come. So speaking on stages in front of large audiences, the opportunities for that are going to be few and far between. The good news is that there are a ton of opportunities for webinars, virtual summits, and presenting on virtual stages.
One of the key challenges to this is making sure that your presentation is highly engaging because being at home as an attendee of a virtual event there are plenty of ways to distract yourself, to pay attention to other things going on, and to not be as engaged. We have all been experiencing a lot more calls on Zoom and a lot more time in front of screens so people are fatigued. So if we want to keep their attention and keep them engaged throughout the whole time we need to improve how we present and what we present in order to maintain that engagement throughout the process.
In This Episode: * One of the best ways to create engagement and get people energized is to be a little more over the top than you think you should be. Your energy is going to be infectious. A good rule of thumb is to be 110% energized. * Know your tools and your software in and out before you present. * Acknowledge their struggle, that they have been trying hard to solve this problem, and then promise them that you have something that is going to be different and better. * And so much more!!!
Today we are going to be talking about five things that you can do that are going to create more customers when you present. A lot of people make a lot of presentations and they get a lot of clapping and applause but it doesn’t create customers. There are a few simple shifts that you can make when you present that will create those decision-making actions from your audience.
In This Episode: * Your presentation must be set up to influence not just educate and to lead people to a decision. The important thing is to show the audience how to look at the program differently to increase their commitment to solving this problem. * Focus on content and stories that will shift their perspective and change the paradigm on how they see the problem and then they will start to trust you more, imagine themselves working with you, and experiencing the solution. * You have to have your presentation dialed in and laser-focused on the right people. * And so much more!!!
Today we have Nilima Achwal on the podcast. She is the founder of the Female Founders Lab. This is a startup accelerator that helps female and male founders access what she calls a “goddess energy.” This energy is essential when navigating the complex and challenging world of getting funding as a startup. She has a tremendous amount of international experience in this world and now works with many leading founders in acquiring the funding they need to carry their vision to the masses.
We are going to be talking about some of the key ingredients needed to acquire that funding and enroll venture capitalists into your startup. This is an excellent episode even if you have never had a start-up before, or never had a startup before. Having this level of vision can be very powerful and have a dramatic impact on the results you experience in your business and in your life. This is a very useful episode for everyone so that we can learn from startup founders on the cutting edge right now.
In This Episode: * Goddess leadership is letting yourself be a vessel for your idea to move through you and your vision to be birthed through you and staying strong and holding the container for what wants to be birthed in that process. * The most important ability that you need to hone as a founder is your skill of discernment. * If you have a vision or something that you feel can help people in the world, there is no mistake. You have been chosen to carry this out. You have the unique skills and the lived experience in your body that wants to be shared with the rest of the world. The world really needs you. * And so much more!!!
Connect with Nilima Achwal: * Female Founders Lab Website * Pitch Like a Goddess Tutorial * Female Founders Lab on Instagram * Female Founders Lab on Twitter * Female Founders Lab on LinkedIn
Today we have Reed Davis on the podcast. Reed is the founder of the Functional Diagnostic Nutritionist Association, a rapidly growing powerful certification program for health experts and aspiring health experts. We are going to learn about his vision for that today and how he works with health experts as well as why Reed surrounds himself with experts and leaders in many different areas in his business.
One part, in particular, is we are going to talk about how we worked together to improve his presentation, create content quickly, and the transformation that he experienced over six months of working with me in his business, presentation, and in the results, he is getting when he speaks. I am really excited and really proud to share the work we have been doing over the last half-year and how he is taking what we have established together to really make an impact in the world.
In This Episode: * The journey of a thousand miles begins with the first step. * It is very comforting to know that you have experts around you. * Great persuasion and storytelling help people feel understood. * And so much more!!!
Connect with Reed Davis: * Functional Diagnostic Nutrition Website * Reed on Facebook * Reed on Twitter * Reed on YouTube * Reed on Instagram * Reed on LinkedIn
Today we are going to be talking about mentors and DEmentors. Mentors are great but there is only so much they can do for us in our lives. They do point us in very good directions. They can teach us very valuable lessons and skills but many of us have an overly romanticized view of what a mentor is and the role that they provide in our lives. We want them to teach us, spend a lot of time guiding us, and validate us on the progress we are making.
When we see somebody with a skill or ability to teach us, we think they are going to fill all of those gaps we felt growing up. Oftentimes a mentor won’t fill all of those things and on top of that, they are usually expensive. They are very valuable and worth it and I highly recommend it and do it all the time but it is expensive or they require you to work hard for them as an apprentice. Oftentimes we are so focused on seeking out mentors like this that we ignore a potential and abundant source of learning in our life that you can look toward and in many areas of our lives we can find anti-mentors or DEmentors.
In This Episode: * Mentors are very valuable and worth it and I highly recommend it and do it all the time but it is expensive or they require you to work hard for them as an apprentice. * If we can change our perspective on DEmentors there is an opportunity in them. * We can use the guidance of the DEmentors we attract to find the opposite path. * And so much more!!!
Today we are looking at 2021. What a year it has been for all of us across the world and what a year it has been for me. I want to acknowledge many of the challenges and uncertainties that many of us have been facing globally. It has certainly been one of the most unique years in my lifetime in terms of what I have seen happening in the world around me. Fortunately for me at this time, I have been able to continue to grow, develop, and continue to adapt. I hope that this trend accelerates and I hope we all as a planet can come closer together and be better off as a whole as we move through these challenging times.
Today I want to share some of my biggest wins over this last year. I want to celebrate and share some of the lessons I have learned and where I have learned those. I am also excited to share some of the things I have in store for next year.
In This Episode: * Actually being able to hold and use silence to your advantage is one of the ways that you can really be a pro when you are facilitating a workshop or whether you are speaking from the stage. * One of the biggest sources of lessons he had was a shoulder injury that he got while he was in San Diego in September. I learned that the healing process is not always linear. * Another lesson this year has been in patience and trust. Sometimes doing less is actually more effective but it requires trust in yourself and more importantly trust in the universe. It is trusting in the work you are putting in and not always pushing harder and doing more which can lead to burnout. * And so much more!!!
Today we are going to be diving into some stories from my musical past. As some of you may know and have heard, I credit a lot of the first steps of me being successful as a storyteller and working from the stage to my time as a musician. I have a lot of different funny stories. I never became a super famous rock star but I definitely have a couple behind the music stories that I am really excited to share today. To really do these stories justice I wanted to bring on a friend and fellow musician, DJ Sammy Taggett from the Evolved Performer and the Evolved Podcast. He is taking the role of interviewee on today’s episode.
In This Episode: * The journey all starts with a single step when it comes to anything. * There is something so wise about going full out, doing your own art, and you just don’t care what the world has to say. If you can bring that energy to what you’re creating and doing, that is what people connect with. * Telling and creating this kind of story elevates your own identity. * And so much more!
Connect with DJ Sammy Taggett: * Shoebox Moses Website * Sammy on Instagram * Sammy on Facebook * Shoebox Moses on YouTube
Today we are going to be talking about your faulty sense of risk and reward and how that may be impacting you in your life.
I am going to share several stories during my childhood including my experience being on the luge team and riding roller coasters at Six Flags. In those stories, we can see common problems that many of us entrepreneurs and creatives face. It is time to stop playing small and fully own your greatness and step into your gifts.
In This Episode: * These stories shed light on common problems that we have. We are really not that good at assessing what we should be afraid of or judging the rewards of taking certain risks. * Some of us fear success more than failure and we feel our greatness more than inadequacies. * We take on the much greater risks of playing it safe and hiding our gifts and waiting for that oh-so-appealing someday rather than facing that fear. * And so much more!!!
Today on the show, we have a great friend of mine, Jenn Malecha. We had her on the podcast about a year or two ago. We have done a lot of work together over this time. I have been able to help out with some of her group coaching programs and we have collaborated on different platforms like Instagram, Clubhouse, and podcast stages. She is consistently one of the most brilliant and professional people that I know in the space. I am so excited to have her on the podcast again to share some wisdom with you.
Today we are going to be talking about two magic words… Know and No. Know your niche. Know who you really want to talk to. This sounds like such a fundamental thing but consistently is one of the most important, essential, and overlooked aspects of what we see in both of our client bases. We are also talking about being able to say no. If you know what your niche is and what your strategy is then you are finally going to have the power to say no to a lot of the things that are draining your energy, holding back your business and profits, and the results that you want to create.
In This Episode: * The number one thing that she sees being missed the most is that people haven’t nailed their niche. * Ultimately to continue down the pathway of success you have to learn to say no in so many levels of your business. * It is uncomfortable to be uncomfortable. The entrepreneurs that have the most success are the ones that can sit in the feeling of uncomfortable. * And so much more!!!
Connect with Jenn Malecha: * Wholistic Health Boss Website * Story and Purpose Worksheet * Jenn on Instagram * Jenn on Facebook
I have just completed an amazing retreat experience with David Munter called the Song of Your Life Retreat. I am interviewing him today to learn a little bit about the genesis and to share the story of what's unfolded over these last few days during this retreat and how it has played a part in my own life.
David and I are very close. We are good friends and so there is going to be some profanity on this episode. If that is something you are allergic to, I recommend that you skip this one. If that is something that you are okay with, you are in for a delightful experience of understanding your own relationship with creativity, the stories that you have around creativity, and even have a lens about how certain stories with creativity may impact you in other areas of your life. This is a really fun, really unique episode, and you are in for a treat today.
In This Episode: * Music at its heart is art. The creation of this art is fulfillment. * When you create high art that is a beacon of light for other people. * Having belief in myself and others that I trust to believe in me and have the drive is crucial to see things through. * And so much more!!!
Connect with David Munter: * Renaissance Messaging
Today I am going to tell you about a project that I have been working on the last couple of months and got to share at a high-end entrepreneurs retreat called The Song of Your Life Retreat, in which I interviewed David Munter. His episode should have debuted on the episode right before this one and we get to talk about that retreat. One of the things that was a big honor for me and that David really enjoyed at his event was the transcendental dance experience that I put together.
I want to share the story of the creation of this experience and what it has been like putting it together. This is something that I can’t share directly on this podcast but I do have a video on Vimeo and a SoundCloud link so you can listen to or follow along with this experience at home.
In This Episode: * A transcendental dance experience is a little bit of DJing music, breathwork, and it is a series of prompts and suggestions for how to experience and move with the music in a way that is much more than a DJ playing on a dance floor. It makes it a community and shared experience and it makes it much more transformative. * Dancing, moving, and experiencing those feelings helps move the emotions and ideas into their body and consciousness. * It is a very fun and sneaky way to help people experience ideas that they don’t often give themselves room or permission to. * And so much more!!!
Today on the show we have Katie Kimball. Katie is a master in teaching children how to cook. This may or may not surprise you but this can be somewhat of a controversial idea. Teaching children how to cook not only helps their health, your health, your wallet, and the whole family dynamics.
There is a lot that we explore in changing and addressing culture and how her entrepreneurial spirit and attitude have really contributed to her success going from a blog to creating a course to becoming a TedX speaker. We are going to explore all of that today on the show.
In This Episode: * Teaching kids how to cook is a long-term play for their health and independence. * We can’t feel guilty about what we didn’t know yesterday. We can only do better with what we know today. * Everyone is a story collector. Our stories have the ability to inspire and engage other people. * And so much more!!!
Connect with Katie Kimball: * Kids Cook Real Food
Not long ago, I was in a tight spot with money. This happens from time to time as an entrepreneur and almost anyone for that matter. For me, when I get into this kind of anxiety that somehow I am going to ignite in flames, I have ruined my life, or soon everyone is going to discover I am a fraud and in a few short weeks, I will find myself living in a van down by the river. There is this overwhelming sense of perfectionism that I experience in this. That I must be doing better than I am currently. That because I am experiencing these challenges something is wrong with me. Which is compounding the intensity, anxiety, and the problem itself.
When I was sharing this with a friend she recommended a book, Adult Children of Alcoholics Fellowship Text. The book opens with the Laundry List. After reading the Laundry List I realized that the anxiety and pain I had been feeling was not my own. The pattern and voice in my head that was telling me I was a failure was not my own reality, but a story I was telling and a pattern I had learned. Recognizing this for the first time helped me understand the meaning of the words generational trauma.
Show Notes: * The book, Adult Children of Alcoholics Fellowship Text asserts that as we grow up there are certain behaviors or patterns that develop to adapt to a dysfunctional environment. * Our generation has a unique opportunity. Many of us are waking up to these patterns in our lives, doing what we can to take ownership of them, and healing the mental and emotional wounds passed down through generations to us, and breaking these patterns. * While the challenges and problems we face in the world may seem insurmountable, we have the capacity within us to solve all these challenges we are facing as a society, species, and planet. By recognizing these patterns in ourselves and doing the work that we can change them and create and empower ourselves and those that come alongside us and after us. * And so much more!!!
Today we are talking about the long run - the marathon. Something that I used to think starting this entrepreneurial journey and something that held me back from starting down this road for quite some time was this idea of starting this entrepreneurial journey and only focusing on the long run that I would be going through years and years of hell and poverty before things actually started working.
If it’s not some bitcoin millionaire success story, it’s hoping that you get this one business idea that is a perfect bullseye right out of the gate and you become an overnight success. We hear lots and lots of stories like that or at least stories that seem that way. Our success is usually a result of spending a lot of time creating different businesses, testing lots of ideas, failing, developing a network, a skillset, and an understanding of the market that allows us to nail it. In this episode, we are going to talk about short game mistakes and how to focus on the long game.
In This Episode: * Another common short game move is when entrepreneurs or aspiring entrepreneurs start to feel scarcity mindset or scarcity stress. * You have this confidence in yourself to make the bet on yourself and your future self. Focusing on the long game also emphasizes different types of currencies like relationships. * Focusing on the long game is a bet on yourself and not just as you are today but as you will be and trusting that person you are becoming over time is valuable enough to create the success you are looking for. * And so much more!!!
Today we are talking about 8 Non-Verbal Communication Strategies. This is something a lot of my clients ask about and potential clients want to know about. Can you help me with my body language and how I deliver my ideas, not just writing out the stories?
So I put together a few really simple strategies and tactics that you can start using to improve your communication. I am going to be referring to speaking on stage for a lot of this podcast but these techniques can be used on video, when you're speaking on Zoom, and even often when you are speaking in conversation.
In This Episode: * If you are looking away from your audience this is going to create a gap between you and them. This is a sign of an ill-prepared speaker. * Changing your posture is one of the easiest and most effective ways to keep yourself in the right state. By upgrading your posture you can actually upgrade how you feel inside as well. Assume an open posture while you are on the stage. * Most of the communication we do is nonverbal. We say much more with our bodies and movement than we do with our words. Taking the time to practice and master a few of these techniques can make you a much stronger presenter. * And so much more!!!
Today on the show, we are going to have ME so to speak. I am going to get out of the interviewer’s seat and get into the interviewee’s seat. I have an amazing guest interviewer in Kirsten Trammell from Evolved Podcasting. She has been a friend of mine for a while and is an excellent podcast host and producer.
I wanted to share some more of the stories that happened behind the scenes of the podcast of what I am doing and what motivates me that I may not have fully expressed in my monologue or in the interviews where I am usually much more focused on my own guest. I thought that it was a cool opportunity to share some of my perspectives, my thoughts, what I find really exciting both throughout the history of the podcast and my career as an entrepreneur, and what I am seeing in the future. There are lots of stories and perspectives and angles from my point of view that you probably haven’t heard from before. This was an incredible interview that I had a great time with.
In This Episode: * By creating these little stories and little bits of content consistently, he started to see this compound effect that they could have. He continued to see and appreciate the art form of storytelling that could be so powerful. * By creating, by sharing your story, by standing by your value and who you are, and by going through the process of entrepreneurship nothing gets you into the messiness of your soul faster and more consistently than having to show up every day and make things. * Connecting again with your inner child and giving yourself the freedom to explore an idea in whatever way is exciting to you. Find a way that you can mix in something else that you are excited about but is unexpected. * And so much more!!!
We are going to be talking about something near and dear to my heart that I often work with my clients and it is a common question from my listeners. What if my experience is different from the clients you work with or if you have never had the same problem as your audience?
There are many different situations and challenges. The grass is always greener on the other side until you learn a simple storytelling technique that will help you make your own grass green. There is a way to make your stories, whatever your challenge is, easier for your audience to relate to and engage with. It is called universalizing.
In This Episode: * There is a way to make your stories, whatever your challenge is easier for your audience to relate to and engage with. It is called universalizing. * To universalize properly you have to have a clear picture of your audience and their problem and how they relate to it. Your story is not just about you. We have to understand how our audience will receive the story in order to tell it properly. * Universalizing is one of the most important skills to cultivate as a storyteller. * And so much more!!!
Today we have Phil MacNevin on the show talking about Dungeons and Dragons. Phil is a friend of mine that I have had in the entrepreneurial world for many years now. I have known him as a copywriter, brilliant operations manager in several companies, start-ups, and growing his own businesses and brands. Most recently Dungeons and Dragons miniatures which has landed him in an entirely new industry of tabletop gaming.
So Phil has a lot of the same roots in entrepreneurship, coaching, leadership, and personal development and is now exploring the world of gaming. I find that the way that these two worlds interact is really fascinating and powerful and a much-needed tool for entrepreneurs these days. There are a lot of benefits that you can get through playing a role-playing game such as Dungeons & Dragons. That is what we are going to be talking about with Phil today.
In This Episode: * Taking that time to rest is actually what allows you to problem-solve. Learning more about play gives you another place to let go of a lot of that stress. * It puts you in situations where you have to think outside the box. As an entrepreneur that allows us to expand our creative thinking and problem-solving capabilities. * Role-playing gives you an opportunity to practice these skills in a safe environment that does not impact the real world. You are learning from these experiences but you are not in a real-world situation. It gives you a safe environment to test and experiment. * And so much more!!!
Connect with Phil MacNevin: * Phil on Twitter * Phil on Instagram * Phil on Facebook * Game to Grow Website
At the beginning of this year in February, I put on a summit called The High Ticket Wellness Summit. It had thousands of attendees, dozens of speakers, and a ton of incredible information on how to grow a business, get your message out there and attract more customers. Of the dozens of speakers, there were a few talks that really stood out, made an impact on me, and that I thought were exceptionally valuable.
One of the people that I have a huge admiration for in the health and wellness space because of her own story and her own health journey as well as the brilliance in how she shows up in her work is Kristin Thomas. She was one of the first ones to be interviewed and it was for very good reason because she is absolutely incredible in how she does her messaging and she is an amazing teacher. She is getting new health coaches success all the time in her programs by just teaching them to communicate better on social media, emails, and wherever else they share their message.
This talk is all about health and wellness entrepreneurs but even if you aren’t a health and wellness entrepreneur this information is still going to be able to have a big impact on your business especially if you are just getting started, going through a pivot, or if you have been at this a while and still don’t feel like you know what your message is.
Show Notes: * The best messaging is designed to attract the right people and repel the wrong people. * Create your content with a hook. The hook is the very first line in your content that speaks to something they are going through. You have 3-5 seconds maximum to capture somebody’s attention online. * Use down-to-earth language. The more you make somebody think or have to think when they are reading free content they are going to scroll on by. * And so much more!!!
Connect with Kristin Thomas: * Kristin’s Website * Health & Wellness Business Success Secrets Facebook Group
As I record this episode, I am in San Diego taking a little break from the big island to visit a few clients and many friends. I have been reflecting on my own entrepreneurial journey since I have been here. One of the colleagues I have that I collaborate a lot with let me know that I need to update my branding, particularly on this podcast.
My business, who I serve, and the problem that I solve have shifted many times over the years. A page or some branding that I did back in 2018 is not as relevant as it is now. This is a natural thing for entrepreneurs to have as we grow, improve, and find there are parts of our brand that start to get a little bit outdated. It is really a good problem to have. At the same time, I have learned a lot, grown a lot, and evolved a lot as an entrepreneur and I really have come a long way and I really want to share how far I have come by telling you about some of the first entrepreneurial money I ever made. This twenty-seven cents was the most valuable pocket change I ever made.
In This Episode: * With these twenty-seven cents, I had proven to myself that it was possible for me to make a living with my own efforts. * Entrepreneurs go through a lot of these cycles of trying out different things. * You have got to show up every day, lean into that unknown, make something new that is stretching your limits, and continue to grow and learn. * And so much more!!!
Today on the show we are going to be talking about ways that we deceive ourselves that feels like it is doing the right thing. Today we are going to be talking about a specific type of species of brand bullshit that I call noble bullshit. Noble bullshit is something that entrepreneurs will experience at every level of their journey. There are some very common and fairly visible ones at the earlier stages of entrepreneurship that many people experience and there are some more subtle ones that we will get into as well.
Why do I say noble bullshit? A lot of these things feel like you are doing the right thing. It feels like you are doing a good thing so you feel noble when you are lost in this distraction. That is why they are so dangerous because it might feel like the right thing but it is hurting you in the long run.
In This Episode: * Education is a common trap and it feels noble because our whole lives we have been taught to value education. * One of the most common distractions of this job is actually being lost in the low-value details and the business of your business. * Whatever you're getting on social media is a reflection of what you are asking for in terms of your behavior and responding to. If you behave in a different way with the intention of getting clients, engaging with them in a meaningful way, and creating content that speaks to them you are going to get very different results. * And so much more!!!
The week of recording this podcast episode is the three-year anniversary of my podcast, The Story Engine podcast. It has been an amazing journey creating it and I am reflecting on some of the gifts it has provided me over the last few years. I am excited to share them with you today.
Many of my friends ask how I have benefited or made money from the podcast. I have monetized this podcast in many indirect ways. Today I am going to share some of the ways that this podcast has increased the value of my life and my work and why I am so grateful for this journey.
In This Episode: * My favorite thing about having a podcast is that it creates an opportunity to have a conversation with someone that I want to learn from. * By taking time to examine the stories we tell ourselves, we can become better speakers when we speak to others. * This podcast has been a treasure and rock for me in my life over the last few years. * And so much more!!!
Today on the show we have something a little different. Usually, on the show, I am the one who is interviewing the expert. I wanted to give you a slightly different perspective and see what it is like when an expert is interviewing me on one of my favorite topics about storytelling.
Today I want to share parts one and two of an expert coffee chat I did with Jane Sagalovich. I have made a similar episode on this show but I think that being interviewed by someone that is an expert in products and storytelling and is asking unique questions gives a different spin. There are a lot of deep dives into different tactics and philosophies that I have that I really think you are going to enjoy.
In This Episode: * When it comes to storytelling most people have two problems: too many stories or too few stories. * The biggest gap for entrepreneurs and experts today is not a tool, tactic, or training. It’s sharing their story and brilliance in a way that gets results. * Simple frameworks can reduce the amount of static in your own mind so you can be more confident, authentic, and more present. * And so much more!!!
On today’s episode, we have Jamie Wollrab. Jamie is an actor and a voice coach. Today we are really going to get into the definition of what he means by voice. It is not just singing or speaking, but it is mostly a way of being that is really interesting.
I am excited to break down that philosophy with him and to explore the subtle differences between acting and speaking from a stage and where authenticity is in both of those. What can we learn from actors playing a role that can actually allow us to show up and be more authentic on stage. So we are going to explore all of these things with Jamie on the podcast today.
In This Episode: * We have all these personas inside of ourselves. We just need permission to be able to embody it. * Acting gives us a chance to embody parts of ourselves that a lot of us wouldn’t give ourselves the opportunity to. * We have so much power as a speaker using our voice as a tool to elicit an effect from our audience. * And so much more!!!
Connect with Jamie Wollrab: * Jamie’s Website * Jamie on Instagram
On today’s episode, we have Adrianna Foster. Adrianna is a motivational singer and business coach helping people find their unique voice and purpose and using that to accelerate their businesses. Today we are going to explore what it really means to tune into your voice or your truth and how that plays out in a business strategic scenario. I give a couple of examples from my own life on how I have been experiencing this and we touch on some bigger vision things about your voice, your truth, and how that plays out in your business, life, and your relationships especially with yourself.
This episode is a mix of very tactical information that can help show you how to identify your own truth, voice, and make moves in your business and this is a very heartfelt examination of what really tuning into your voice and purpose can look like and feel like. Adrianna is also a professional speaker and we get to hear from her about what her experience was like working with Kyle recently.
In This Episode: * Each one of us has a unique proposal that is here to share with the world. Each one of us has our story, our authentic selves, and our needs and wants. Our voice is our identity and who we truly are. Within that identity, we have our mission which is what we are truly meant to do on this planet. * Your voice is your truth and once we reconnect with our truth we can live our life in full authenticity. * Living our life in full authenticity will bring us true success and fulfillment. * And so much more!!!
Connect with Adrianna Foster: * Adrianna’s Website * Adrianna on Facebook * Adrianna on Instagram * Adrianna on YouTube * Adrianna on Twitter * Adrianna on LinkedIn
On today’s episode, we have TJ Nelson. We have known each other for about 6-7 years and we were both getting into the entrepreneurial scene at that time and just getting started out. Since we parted from our adventures, we have kept in touch and TJ has become one of the greatest salesmen out there He was the number one solar salesperson in the nation a few years back and has gone on to create his own company.
It hasn’t been all smooth sailing the whole way. He has also been working with Lyme Disease, something that dramatically changed the course of his life and is still something he is working with. He faces challenges that most people would just rather lay in bed. Despite that, he has been able to lead a company, grow a team, and make a huge impact and is continuing to do so.
On today’s episode, we are going to be exploring TJ’s story on how he was able to create such a successful solar empire while facing some very big challenges that most people would rather turn away from, give up, or ignore. This is a very special episode for me.
In This Episode: * If you are not willing to pay the price no matter what, you are not going to get there. If someone says they want something but they are not showing up or paying the price, then they never wanted it as much as they said they did. * One of the biggest mistakes you can make as a speaker is to have a story that you don’t have healed or processed all the way. * The challenge is the reward. Growth is happiness. Decide what you want, figure out the price you have got to pay and be willing to pay the price. * And so much more!!!
Connect with TJ Nelson: * 10 Secrets I Wish I Would Have Known Before Selling Solar * Direct Solar * TJ Hugs
On today’s episode, we have Amanda Jaeger. Amanda is a news anchor in Little Rock, Arkansas, and co-host of a TV show called Eat it Up. Today we are going to be talking with Amanda about journalism and social media. Amanda is a well-established news anchor and a TikTok influencer. The attention, clout, and momentum from her social media channels are benefitting the news channel and her professional career.
Using social media and sharing your own voice in the world of journalism can be a little bit controversial. There are expectations that you should minimize your own voice and your own personality in order to allow the stories you are telling to come through more. One of my favorite things we discuss in this episode is actually how to choose the right controversy to really plant a flag in. Understanding a good controversy can really draw a lot of attention to you, get people really resonating with you and your message if it is in just the right spot. So we are going to talk about that and how she balances her career as a professional anchor, TV host, what she does on social media, and some of her strategies for how she has grown her audience on TikTok that you can start using in your business right away.
In This Episode: * If you keep trying and go all in, amazing things can happen. * It is really understanding what people are coming to those platforms for. Craft the content based on that. * Keep your TikTok videos short initially. Try different ideas and see what people are interested in. Find a way to make TikTok trends work for the message you are sharing. Recreate videos with your own spin. * And so much more!!!
Connect with Amanda Jaeger: * Amanda on Facebook * Amanda on TikTok * Amanda on Instagram
Today we are talking about sales. Shifting my perspective on sales has been one of the biggest transformations in my work. For many of us, sales do not come naturally and the process can seem intimidating. This challenge of sales becomes even more complex when we are selling our own products and services. Improving your relationship and processes with sales is one of the most powerful ways that you can increase your growth and accession in your business as well.
Truly mastering sales is something that takes a lot of time to master and get great at, but it is possible to make huge leaps forward with a couple of paradigm shifts. I am going to share these paradigm shifts with you to help you get in this direction of moving where you want to go, getting better results in your sales, and maybe even enjoying the process even more. I am going to share four paradigm shifts you need to improve in your sales.
In This Episode: * This challenge of sales becomes even more complex when we are selling our own products and services. * Improving your relationship and processes with sales is one of the most powerful ways that you can increase your growth and accession in your business as well. * I am going to share four paradigm shifts you need to improve in your sales. * And so much more!!!
Today we are talking about one of my favorite things to explore with the clients I am working with. We are talking about mental static. What is mental static and how does it impact your sales? That is what we are going to be exploring today.
Mental static is one of the biggest sales killers out there when it comes to speaking and storytelling. Today I am going to share five mental static creating mistakes and what to do about them.
In This Episode: * Mental static is one of the biggest sales killers out there when it comes to speaking and storytelling. * Often people will dive right into what they have to teach without giving an overview of the content and creating a clear picture of where we are going and why it is valuable to the audience. * Another mistake is giving lots of options for what they need to do next. Choices are static. We just want to have one next step that is so clear for them. * And so much more!!!
On today’s episode, we have Kevin Kwan. Kevin is a friend of mine that spoke at my event at the High Ticket Wellness Summit a couple of months back and I have been blown away by the excellent content he is creating. He is a master on Facebook in particular. He has been an excellent person to get to know, see how he is serving people, and how she is developing people. He is an expert in sales and creating great written content.
I wanted to invite him onto the podcast to share something that is near and dear to my heart. It is a simple and powerful framework that you can use to create content on social media that is going to be driving conversations and engagement that will be getting you more clients. If you can keep at this formula then you are going to be consistently attracting the right clients.
In This Episode: * The old myth of working harder is not a sustainable strategy. All we need is a simple and predictable system that can get results. * The biggest gap between you and your customers is not working more, spending more, or stressing more. It is a simple system that allows people to get to know you better at scale with better content. * In content marketing, most people don’t even have a plan. Create a plan with intention. * And so much more!!!
Connect with Kevin Kwan: * High-End Content Creation, Ads & Sales Systems For Coaches Facebook Group
On today’s episode, we have Alex Moscow. I am so excited to share this episode with you. I started working with Alex about a year ago, helping him with his presentations on how to sell more over social media, how to improve your sales over the phone, and how to run great events both in-person and virtually. His processes and systems were phenomenal and very inspiring to me.
Within a few months, I was working with Alex not only on improving my sales and messaging but also on how I see my business, my role in my business, and what the most important things to be doing are. It has transformed my philosophy. One of the great things we get to hear in this episode and we get to see how it has evolved from attending and being inspired by music festivals when he was younger to planning, hosting, and coordinating tons. We get to hear his philosophy on what makes a great coach and what kinds of questions do great coaches ask.
In This Episode: * It is not a lack of information. It is a lack of application of the information to create the transformation. Events are the most powerful way to give someone an experience to actually transform. * We are the most important asset to our lives, family, clients, and community. It is vulnerable to own that. If we are not at our best we are not as valuable to everybody else. * It is a never-ending quest to become the best version of who we are next because it never ends. Enjoy the journey along the way. * And so much more!!!
Connect with Alex Moscow: * Alex’s Website * Alex on Facebook * Alex on Instagram
Today we are going to be talking about a very interesting and a little bit contradictory topic. Can Authenticity Be Manipulative? If there is one story that I hear a lot of from people that I work with or people that are considering working with me, it’s that the story of why they can’t share a certain story.
We are going to talk about how to turn that around and make sure that we are using our authenticity in ways that are aligned with us and are not manipulative. I am sharing three steps today to make sure your authenticity is powerful and is aligned with the best version of yourself.
In This Episode: * Step one is healing your story before you share it. The first rule in being vulnerable in a healing and powerful way is to make sure you have done your own work on the stories that you are sharing. * Step two is to know the purpose of the story you are telling. If you don’t know where you are going with your story, any story is going to sound like a good one. * Step three is to connect to a higher vision for your business. When we start telling stories to grow our business, these roadblocks are going to inevitably arise. * And so much more!!!
On today’s episode, we have Dr. Jeff Spencer. Dr. Jeff is an expert in all things champions. Being a former Olympic athlete himself and now working as a high-performance coach to many executives, top athletes, and top artists.
On this episode, we get to explore a lot of elements of his philosophy around what creating goals for a champion really looks like. There is a section of the interview I get to dive in with him on how he interviews potential clients to see if they are really ready for the transformation that he can provide. This is a really useful segment for anyone that is a coach and is trying to determine what their process is for onboarding clients. Dr. Jeff is making sure his clients are ready to show up.
In This Episode: * When we choose, select, and create the champions perfect day then we are using the natural rhythms of our awareness and presence of being, and creativity in alignment with our biology * You should not start anything without being explicitly clear on what your aspirations are and are those the right aspirations. * When interviewing a potential client a breach or break with reality shows that they are not aware enough to get to where they really want to get to. * And so much more!!!
Connect with Dr. Jeff Spencer: * Dr. Jeff’s Website * The Goal Achievement Roadmap
I have another solo episode for you today. I have been loving creating these solo episodes and there is definitely a call for more of them. I have been doing this podcast for three years now and I can hardly believe that. There have been a ton of interviews, heard from a ton of experts, and it has just been fun creating my own stuff and sharing my own voice and perspective. Many of these things are emerging and growing for me and it is really exciting to be able to share this process I am going through with you.
Last weekend before recording this it was my birthday. I also rented a new place on the big island of Hawaii and committed to staying here another six months. I took a road trip, attended an event for entrepreneurs and leaders, and reflected on how incredible of a journey it has been. Looking back on this year of 32, I have four big lessons.
In This Episode: * The words you choose matter. Words are powerful. The words that we choose to speak and share in conversation, writing, and especially in our heads can impact our physiology, our state of mind, and the possibilities that we see in front of us. * Life is so short and it is worth living it in a way that you are proud of. Sometimes that means sacrificing comfort, uncertainty, and taking a risk. It is worth exploring and discovering who you really are and bringing that into all areas of your life. * Anything is possible with the right focus and the right words and knowing the right strategy. * And so much more!!!
Today we are going to talk about four questions to help you come up with the perfect story. I present and speak on storytelling a lot. The most common question I get is: How do I choose the right story? Tough question. It can be surprisingly challenging to conjure the right story at the right moment. A lot of us expect the stories to show up perfectly whether or not we have practiced them. Some of us worry that sharing our vulnerability may harm our authority and credibility rather than enhance it so we avoid telling stories.
No matter what the hold-up is for telling your story, at the root is usually a misunderstanding of how or when to share a story. Today I am going to walk you through four simple questions you can ask to help inspire the stories you need in your work.
In This Episode: * You are the sum of the five people you spend the most time with. Connect and network with people who can see your vision, what you are doing, and really appreciate it, encourage it, and speak light into what you are doing. * Once we have our problem question answered the closer we can get to describing that problem in their language and this will cause your audience to lean in when listening to your stories and they will resonate when we share. * With the moments from our own lives, we can now create a story that resonates with that specific moment with our ideal customer and use the language that they use to describe it to tell our story. * And so much more!!!
Today we are going to be talking about differentiating your business. We are specifically going to focus on four counter-intuitive ways to differentiate your business. Differentiation is something that is repeated business advice and most people understand why it is so valuable. It is easy to recognize the value of being different and it is easy to know it when you see it, but it can be hard for us to understand or know where we can apply that in our own lives and our own business.
Changing up your product and service and focusing on higher quality or customer service are all very good things to do, but they can be challenging. In this episode, I want to explore some of the ways that most people don’t differentiate their business. There are some big ways you can do this and get big results very quickly.
In This Episode: * Attaching your business to a bigger purpose or bigger vision can serve as a differentiator. You want to stand for something more. * Your audience can also resonate with aspects of your personality or passions. * How you choose to communicate with your audience can make a big difference in how your stand out. * And so much more!!!
On today’s episode, we have Duane Zingale from Marketing Your Movement. Duane is a master at creating a movement, a bigger vision behind what it is that you do that can get people enrolled in what you are doing on a higher level than ever before. Today on the podcast we are going to discuss three very simple steps that you can implement quickly and easily to start creating your own movement, marketing that movement, and building and monetizing the following as a result. These are very simple yet powerful steps.
Duane Zingale is the founder and owner of Marketing Your Movement. Duane helps mission-driven businesses and ministries articulate their voice and develop a marketing strategy to engage their tribe with inspirational messaging.
In This Episode: * The ability to listen is the most important aspect in our digital marketing that has often been forgotten. * That unfolding of being of a bigger purpose is creating a movement. Leading a movement is the most powerful way to market and monetize your brand. Your movement precedes your marketing. * Provoking questions to get people to respond is where you can begin a conversation. Duane shares his favorite questions to ask. * And so much more!!!
Connect with Duane Zingale: * Duane’s Website * Marketing Your Movement Show * Duane on Facebook * Duane on Instagram * Duane on LinkedIn * Duane on Twitter * Download The LISTEN Framework
On today’s episode, Jane Sagalovich is joining us. Many entrepreneurs and coaches I have met want to create a course, a group coaching program, or more one on one experiences, and most of the time they don’t ever try to combine these into one singular program. What Jane does is help people scale their genius by combining elements of a good course, a good group coaching program, and a one-on-one coaching experience into something that is powerful, memorable, gets great results, and creates a premium experience for your clients. We are going to dig into that on the interview today. This is a very tactical, action-packed episode especially if you are looking to create an excellent program or raise the prices and improve an existing program.
Jane is the founder of Scale Your Genius and she is on a mission to inspire and guide coaches, experts, and consultants towards reclaiming their time, building more wealth, and creating more impact. Over the past four years, Jane has helped hundreds of experts create their online courses and programs with clarity, confidence, and ease. As a result, they get to monetize their expertise in new ways, create additional income streams, and serve more clients without working more hours.
In This Episode: * By keeping the magic of you in the process, your clients get really, really amazing experiences. You also get to serve more people. * One myth is that you need a big list to be able to make a lot of money. * Just setting those clear expectations of here’s what the experience is going to be like is super powerful in the onboarding experience. * And so much more!!!
Connect with Jane Sagalovich: * Jane’s Website * The Genius Tribe on Facebook * Jane on Facebook * Jane on Instagram * Jane on YouTube * Jane on LinkedIn * Jane on Twitter
In this episode, I am coming to you from a new condominium that I have just signed a lease on from the big island of Hawaii. I have been having adventures on the big island for the last six months and the island has totally caught me. I am having a really good time here and I am learning how to surf. There is a lot of deeper stuff happening too. I feel a lot of movement in my own stories about me, where my value is, and creating a vision for my life.
For a long time, I haven’t had more of a horizon than six months. I have always had these visions of moving around and experiencing the world but that has kept my horizon for my life to maybe 6 months or a year in the future. I have always been envious of those people that had a big long life plan and vision for the future. I feel now that I am hearing and learning more about myself, I am finally starting to craft that.
It is not necessarily always easy here. There are leaps of faith and it isn't always easy to solve all the problems of moving to this island in the most interesting of times. A lot of my own fears and insecurities about money, keeping up, and being successful while doing all this are definitely arising. They are serving to show me a better path.
In this episode, I talk about how to teach to sell. How to think about how you're teaching storytelling in a way that is going to cause that click. We are going to talk about how to teach about yourself and how to teach to sell your program.
In This Episode: * The compass that you use to talk about yourself and your stories should be your customer’s problem. * The better that you can describe your audience’s problem that they are experiencing in their words that they’re using and the details they see, the more that they will credit you with the solution to the problem. * You want to be telling these stories that are overcoming the biggest objections that are teaching about you, why you're valuable and understanding your audience. You want to have them feel your expertise through the stories you are sharing and overcoming those big objections that they have. * And so much more!!!
On today’s episode, Brian Bogert is joining us. Brian is a performance and business coach that helps people create goals without limits. These are goals that stretch your identity of who you are and cause you to see things differently, think differently, act differently, and become a totally new version of yourself. We talk about Brian’s journey to becoming a coach and leader who supports people in this transformation and how he shares his own very memorable, very powerful story. We also get to dig into some of the pros and cons of having a story that is very intense, extreme, or memorable. It can also have some disadvantages. We get to talk about that with Brian which is going to be a very unique take on presentation skills.
Brian Bogert is a human behavior and performance coach who teaches clients to leverage self-awareness and intentionality to become the most authentic version of themselves: who they already are. Brian helps executives, entrepreneurs, athletes, and growth-minded individuals learn this transformative approach that cultivates perspective, motivation, and direction to help them align their life with their true purpose and defy their own expectations. He teaches not just to accept change, but to embrace pain in order to avoid suffering.
In This Episode: * We all have unique stories. What is important is that we pause and learn the lessons we can extract from those stories and then become intentional to how we apply them in our lives. * Embrace pain to avoid suffering. When done correctly that is where we gain freedom. * No limits goals don’t replace the incremental or smaller goals that backfill the process. You have to fill in the gaps and create the mechanism, strategies, tactics, and workflow to be able to accomplish those big things. * And so much more!!!
Connect with Brian Bogert: * Brian’s Website * Brian on Instagram * Brian on Facebook * Brian on YouTube * Brian on LinkedIn * FREE No Limits Alignment Guide
On today’s episode, Brady Patterson is joining us. Brady is an expert in creating reliable, repeatable, convenient, and powerful systems to build relationships with other entrepreneurs, other companies, and other collaborators and use them to successfully grow businesses. He is the master at all of the tiny details that go into building a relationship like this and turning it into a successful business venture. If done correctly this can create a big injection of cash flow, new followers, and subscribers to your list. But for these joint ventures to really succeed, a great deal of communication, clarity, and systems need to be established to make sure everybody’s on the same page, everybody’s clear, and everybody does what they have committed to.
Brady Patterson is a multiple best-selling author, survival trainer, and international rodeo champion. He has worked with Fortune 500 companies like Shell, BP, Husky Oil, and Suncor. As a survival and leadership trainer, he has worked with Les Stroud (Discovery Channel’s Survivorman), the cast of The History Channel’s “Alone”, and the Global Bushcraft Symposium, the largest conference in the industry. Brady helped grow the Entrepreneurs International Network from 10,000 members in 4 cities to over 150,000 members in 31 cities and 5 countries. Currently, he is the Director of Strategic Partnerships of the #1 Joint Venture network for coaches and consultants, where he teaches entrepreneurs how to build a solid referral network for their business, where to find those partners, and how to generate 6 and even 7 figures through cultivating authentic relationships at the JV Insider Circle.
In This Episode: * Focus on the things you are really great at and handle off those other tasks. * Every single action you take in your business is going to trigger follow-up steps. When it comes to joint ventures it starts by following up the call with a quick recap of the conversation. * Always look at how you can support the other person first and then that opens up all the other doors. * And so much more!!!
Connect with Brady Patterson: * Collaborate Event * Collaborate Book * Brady on Instagram * Brady on LinkedIn * Brady on Twitter * Brady on Facebook
On today’s episode, Owen Video is joining us from the Video Marketing School. He will be breaking down some incredible storytelling frameworks that he uses on a daily basis to grow his business. These are the same techniques that he teaches in the Video Marketing School. We are going to hear about Owen’s incredible health journey and how that led to a pivot in his business from working very hard as a videographer to now thriving in the Video Marketing School membership site that he has created. We are going to learn a lot of very simple and applicable storytelling techniques that you can use to create videos on YouTube, Instagram Live, or any platform you are creating on.
Owen is the founder of TheVideoMarketingSchool.com where business owners and marketers learn the art of science of online video. Owen is widely known for his high-energy, insightful workshops and courses and is a sought-after event Emcee and Live Stream host with a reputation for creating TV-quality livestream shows for brands.
In This Episode: * When you focus on what matters then you can focus on what matters. * The GREAT Video Formula is how you would tell a great story in an online environment. * Think of your video in terms of bullet points. 3-5 bullet points are one good video. * And so much more!!!
Connect with Owen Video: * Owen’s Website * The Owen Video Show * Owen on YouTube * Owen on Instagram * Owen on Facebook * Owen on Twitter * Owen on LinkedIn
On today’s episode, Alexandria Agresta is joining us. She is the master of getting on many different kinds of stages from podcasts to online summits to physical and hybrid stages and even the most famous and desirable of all stages, the TedX stages. This is really a tactical deep dive for getting on more stages.
Alexandria Agresta believes in creating a world where people fully align what they do to make money, with what they do to experience meaning and fulfillment in their lives. She calls it the "sweet spot" between purpose and profit. She’s an International Speaker, TEDx Speaker, and co-founder at Purpose Pioneers, where she's on a mission to use the power of purpose to turn businesses into movements.
In This Episode: * When we are in that beautiful sweet spot work doesn’t feel like work, we are sharing our gifts in a way that can be received, and we are really connecting what lights us up with how we make money. * Empathy is your greatest tool as a thought leader. As much as we speak, we need to listen twice as much. So long as we are in tune with the people we want to speak in front of, lead, serve, and love, we are always going to know what the right stages are for us. * Things don’t take time, they take courage. Time is simply a witness that watches us do and not do. Courage is this catalyst and wrecking ball that comes in and helps you be who you want to be, do what you want to do, and do remarkable things in record-breaking time. * And so much more!!!
Connect with Alexandria Agresta: * Alexandria’s Website * Purpose Pioneers * Alexandria on Instagram * Alexandria on Facebook * Alexandria on LinkedIn
On today’s episode, Dr. Justin Moseley is joining us. Dr. Justin started his career as a chiropractor. Today we are going to talk about the moment he really realized he wasn’t playing as big as he could be, what he did to create and pursue a bigger vision for himself than he ever thought possible, and what came from beyond that. Creating a big vision like this can be challenging and scary and that is exactly what you want it to be. We are going to dive in on how you can create that for yourself and how you can share that in everything you are doing from being on the stage to being on a short social media clip.
Dr. Justin Moseley started his first business when he was 16 years old. Over the next twenty years, he would move from a video production company of his own to open his first chiropractic practice, which would, in turn, become a launching pad for his highly influential personal growth and mindset coaching. Dr. Justin credits his entrepreneurial success to vigorously studying personal growth for over twenty years—reading 100 books annually— and developing an empowering mindset under the mentorship and wisdom of experts such as Tony Robbins, Jack Canfield, T. Harv Eker, Dr. Patrick Flynn, and Dr. Josh Axe.
In This Episode: * You have a story to tell and there are people out there waiting for your story. * The stories that we have of our past are all there to serve a purpose in your life. * Process the things that have happened in your life. There is a story there and it is going to speak to someone. * And so much more!!!
Connect with Dr. Justin Moseley: * Justin’s Website * Justin on Instagram * Justin on Facebook * The Mindset Doctor Community: Mindset & Personal Growth for Success * drjustin@drjustinmoseley.com
On today’s episode, Dr. Andrea Pennington is joining us. We are going to be learning from her as an expert speaker, expert storyteller, and master of self-love. She has had an incredibly prolific career spanning many different industries. We are going to hear from her today on how she had the courage to step into a new future vision of her life going from working very hard in the television industry not wanting her life to living in the South of France creating the dream life and this all comes through better storytelling.
Dr. Andrea Pennington is an integrative physician, acupuncturist, meditation teacher, and conscious communication specialist. She is the founder of In8Vitality, a #1 international bestselling author, highly acclaimed 2x TEDx speaker, visionary brand strategist for Light workers, and Co-founder of the #RealSelfLove Movement. As a sought-after media personality for the last two decades, Dr. Andrea has shared her candid, empowering insights on vitality and resilience on the Oprah Winfrey Show, the Dr. Oz Show, iTV This Morning, CNN, the Today Show, LUXE-TV, Thrive Global, and HuffingtonPost and as a news anchor for Discovery Health Channel. In her role as a documentary producer, she has produced a 4-part documentary series entitled Simple Steps to a Balanced Natural Pregnancy.
In This Episode: * If you understand how the hero’s journey works, it empowers you to become the creator of your story positively. The hero’s journey exists because it is how we go through and process things. * If this was a hero’s journey, what would the hero take from those painful lessons and where would they go forward? We can author our life. * We each have our own purpose and destiny to discover. There is gold, hidden jewels, and gems to be found in your personal story. Go mining for that gold and treasure within your own life because you’re a gift to the world. Share your presence with passion. * And so much more!!!
Connect with Dr. Andrea Pennington: * Andrea’s Website * Andrea on Facebook * Andrea on LinkedIn * Andrea on Twitter * Andrea on YouTube
On today’s episode, Mina Shah is joining us. Mina is an incredible entrepreneur that has been working with women for many years and creating huge impacts in their lives. Today we are going to hear her story of how she really had to tap into her intuition to create a life beyond what she thought was possible. She was living a good life, being very successful as a speaker with Tony Robbins, and still had to lean into becoming more than that. Even when she didn’t have all the answers. Even when she didn’t know exactly what she would be doing. How do you have the courage to step into the unknown and create a bigger, brighter future for yourself?
Mina Shah has spoken to over 1400 groups and strategically consulted over 180 business owners teaching them the skills and strategies necessary to achieve their personal best and excel in an ever-changing market. Her expertise comes from intentionally honing her craft of sales, marketing, leadership, and negotiation for over 15 years. The record-breaking result of this was leading herself and her teams to a #1 position in 2 different companies in 2 completely different industries. At the end of 2012, Mina left her dream job at Robbins to pursue her dream. In 2014 she launched mina meetings, to empower women around the globe with the mindset and the skill set to Know Their Value & Claim Their Worth - personally, professionally, and financially!
In This Episode: * Her travels gave her perspective and changed her priorities. * If you’re ever trying to figure out what to do with your life or you’re frustrated, the best place to start is where you are. * You can’t solve tomorrow’s problem. You can only solve today’s problems. To achieve greatness you must be willing to take small humble steps. If you start here with small and humble steps, you will astound yourself with where you can be in a couple of years. * And so much more!!!
Connect with Mina Shah: * Mina’s Website. * Mina Meetings on Instagram * Mina on Instagram
On today’s episode, Rachel Varga is joining us. Rachel is an expert in all things beauty and biohacking. She is an incredible content creator in so many different ways and helps people create radiance. Not only in their skin but throughout their whole body by creating an alignment and energy that allows you to show up and present yourself as your best and it leads to much more success and empowerment in your business.
Rachel Varga BScN, RN, CANS is a Board Certified Aesthetic Nurse Specialist since 2011 with nearly 20,000 procedures performed, an international clinical trainer for other Physicians and Nurses, celebrity skin expert featured on Bulletproof Radio, Ask the Health Expert Podcast with JJ Virgin, LIVE with Dr. Kellyann Petrucci and more! Rachel is also a speaker and academically published award-winning author in the field of plastic and aesthetic nursing as well as an executive board member and peer reviewer for The Plastic Surgical Nursing Journal. Through education on skin care, skin and laser rejuvenation, non-surgical solutions, healing lifestyle, and biohacking practices, Rachel helps inspire others with her unique toolkit to navigate and strategize aging impossibly well – using the Holistic SCIENCE of BEAUTY.
In This Episode: * When you are doing things and working in accordance with your purpose, it can actually help you feel better, live better, and enjoy life. * We want to be smart with our time and money and do things that are going to give us the results that are going to help in the short and long term. * You really want to cultivate being able to dream and take that time to quiet in your mind and visualize what you are wanting to achieve. * And so much more!!!
Connect with Rachel Varga: * Rachel’s Website * Rachel on Instagram * Rachel on Facebook * Rachel on YouTube * Rachel on Twitter * Rachel on Pinterest * Rachel’s Podcast
On today’s episode, Leighann Amanda is joining us. Leighann is an amazing woman who has been working in relationships, trauma and moving through a lot of inner stories that hold people back in their romantic relationships, business, and enjoying the beautiful life that they live. I have had the pleasure of getting to know her over the last few years and working with her and her business and even being coached by her. She has this deeply intuitive insight that she can speak into people. Today on the show we are going to be talking about shadow service. This can show up in a lot of different ways in our businesses and detract from the value we create and experience. We are going to be digging into what shadow service looks like, what to do about it, and the hidden gifts and opportunities within shadow service.
Leighann Amanda is an Ontological Coach who focuses on relationships. Her life is about coaching and educating individuals, couples, teams, and businesses about what goes into cultivating amazing relationships; it goes beyond communication skills, conflict resolution, or respect. It's about real, awakened, self-awareness and self-understanding, and living life from this place. Her commitment is that people meet themselves fully and thoroughly so that they can ultimately become their greatest selves, and create conscious relationships everywhere they go.
In This Episode: * We are always responding so we can keep surviving. That plays into the personality traits we evolve, where we believe our value is the best put, and how we can have belonging, acceptance, and love. * You can do your business by trying to attain worth or do your business from your gift. What is my contribution? * You are valuable no matter what. How we show up in service is vastly different when we don’t need our value dictated. * And so much more!!!
Connect with Leighann Amanda: * Leighann’s Website * Leighann on Instagram * Leighann on Facebook * Leighann on LinkedIn
In this episode, we are going to be talking about why your story is the foundation of your business. There is nothing more foundational to your business.
When you have this story at the core of what you are doing, it starts solidifying and making everything easier in your business. You need to have a great story in order to have a reason to get up in the morning and do the work you are going to do. You need the right story to be able to attract the right customers. Your story will become the core driver for all the things you do.
In This Episode: * When you have this story at the core of what you are doing, it starts solidifying and making everything easier in your business. * A great storyteller can guide a listener to their truth and the vision for the next step they need to take. Your process as a coach starts long before the person is signed on. * A proprietary process is essential because it creates a framework for how and when you tell your story. That is going to make telling stories much easier and straightforward. * And so much more!!!
On today’s episode, Tamara Thompson is joining us. Tamara is a YouTube super genius and today on the show we get to learn a lot of different strategies that she has not only used for creating a successful brand on YouTube and making content creation on YouTube and across all different social media platforms really easy for all the people she works with. She also outlines many different monetization strategies and how to truly get the most from your YouTube channel and YouTube strategy that goes a lot deeper than just get as many subscribers and views as possible. This is a great, highly tactical, deep dive for anybody looking to up their YouTube and content marketing game.
Tamara Thompson founded Serious Take Productions in 2012 and has built her creative video agency nationwide. Tamara received her degree in Filmmaking and pursued her passion to bring stories to life in a creative, emotional, and impactful way. She has won awards for her documentary films, produced for large corporations such as Microsoft, Starbucks, Safeway, and Gabriel Cosmetics, and has worked with top musicians from popular reality TV shows American Idol and NBC’s The Voice. Tamara lights up knowing each video her team has produced is meant to create a bigger impact, and drive results by building rapport with your ideal clientele.
In This Episode: * You have to show up and be consistent. You also need to creating content that people are actually searching for. * YouTube is the largest search engine involving video. So why not put yourself out there and be consistent so you can have more opportunities to have more clients. * Your first goal with YouTube is to get followers, more views, and be able to showcase that you have engagement. To be a paid partner on YouTube you have to have over 4,000 hours watched on your channel before you can even apply. * And so much more!!!
Connect with Tamara Thompson: * Tamara on YouTube
In this episode, I am going to be telling you about something I have been working on for the last couple of months that has been really exciting. I am putting on an online summit called High Ticket Wellness: Easy Digital Income for Health Entrepreneurs. It has been a really big journey for me while I was on the big island of Hawaii this was most of what I was doing.
One of the reasons I am so passionate about working with people in this field is that I suffered for years from an autoimmune condition that made my joints ache, clouded my mind with fatigue and anxiety, and dominated my life. It took me several years to put the pieces together of what was going on and I feel like a lucky one.
In This Episode: * The old ways of making an impact in health and wellness have vanished and may never come back quite the same. * We stand out in this world with our story. What is important is who you are, what you believe, and how you do the work you do. This is what is going to attract the right people and make your sales process so much easier. * With the right story and frameworks, you can transform this part of you that seems to be a burden and use it to differentiate yourself, supercharge your business, and connect with the heart and soul of your clients. * And so much more!!!
In this episode, I am coming from my home studio in Utah, which is the first time I have been here in a little over two months. In November, I traveled to the big island of Hawaii expecting to be there for a five-day vacation. Little did I know when I was boarding that plane I was going to choose to stay or maybe the island chose me. It made that five-day trip into a ten-week adventure that would change my life. I am back in Utah now and I am honestly feeling nostalgia for the island already. In this episode, I am going to share my biggest wins and transformations while living on the island of Hawaii.
In This Episode: * Celebrating wins energizes and encourages you. It gets back in the high energy and open mindsets where your best ideas happen. * Your story, who you are, your personality, and the thing that you often devalue about yourself are some of the most unique and valuable parts of you. * Making this investment in himself brought back that traveler energy that defined him and set him apart in so many ways. He gets a lot of inspiration and energy from travel. * And so much more!
On today’s episode, I am talking with Rob Balasabas from TubeBuddy. Rob is an expert Youtuber and has built a successful personal YouTube brand and now with TubeBuddy is spreading the message, education, and services for how other YouTube brands can grow and make an impact scalable. What we really break down in how he spends his time and how he creates the most value is creating content and collaborating. We break down what the collaboration process for a Youtuber looks like. We are going to get some really powerful YouTube collaboration strategies that will help you if you are just getting started on YouTube or if you already have a big brand there.
Rob Balasabas is a content creator and the Brand Evangelist at TubeBuddy. He shares tutorial videos around content creation, video marketing, live streaming strategies, and audience/community building tips.
In This Episode: * Sharing his space and interviewing other guests was a massive way for him to grow his channel in the early days of his channel. * Understanding your audience and their pain points is so important when you are growing your audience and your personal brand. How are you positioned to help your audience? * Answering their initial questions and creating new ones by teaching them something new. Invite questions from your audience. * And so much more!!!
Connect with Rob Balasabas: * Rob on YouTube * Rob on LinkedIn * Rob on Instagram * Rob on Twitter * Rob on Facebook
On today’s episode, I am talking with Dr. Melissa Petersen. Dr. Melissa Petersen is a prolific entrepreneur and creator. She has done a ton of work in the health and wellness space, in television, and has created many books. Today we are going to talk about her latest book, Codes of Longevity. More we are going to talk about the big vision she has that her book is one part of. This strategy that she has is like a peek into the mind of somebody who is really experienced in the marketplace they are in, knows their place in the world, and the impact they want to leave. She has set up a strategy and resources to do so.
Dr. Melissa Petersen is a sought out expert in thriving! For over 20 years as an author, speaker, and thought leader in epigenetics and precision longevity, she's been connecting the dots, coaching experts and enthusiasts alike how to unlock their code and harness their limitless potential to flourish in business, health, and life while looking, feeling and living their life optimized. She is the host of the Longevity Lab Podcast, author of the Codes of Longevity, the visionary behind the 120 Collective for those ready to be ageless, founder of the Longevity Experts Network for today's top health leaders, is an advisory member of Heads Up Health Technologies and holds the position as the Chief Limitless Officer at Apeiron Academy of Epigenetics. Her clinical training and background include a Licensed Doctor of Chiropractic & Epigenetic Human Performance Success Coach, with a Board Certification in Holistic Health and a Masters in Wellness Leadership and Performance.
In This Episode: * You really have to start with the end in mind before you do anything. You need an easy filtration system to be able to say yes or no. * Your first book should be what you talk about all day every day. * Own your zone of genius. Be excellent at what is in your heart and speak to you the loudest and connect in these powerful collectives that you amplify their genius and they amplify yours. * And so much more!!!
Connect with Dr. Melissa Petersen: * Dr. Melissa’s Website * Codes of Longevity
On today’s episode, I am talking with Kamela Hurley. Kamela is a social media powerhouse who’s been using social media on Instagram, Facebook, and TikTok. She has been using it to grow a six-figure product company called Madison & White and more recently has launched a new workshop on social media and personal branding called Starting from Zero. We are going to learn about her journey creating that success in her business and how she has been using that influence on social media to fill up her new workshop, attract new clients, elevate her opportunities, and totally transform her business with Story Pro.
Kamela Hurley is the Founder and CEO of Madison and White, the company that believes Beauty Starts in Bed, which has been featured by Kourtney Kardashian, Good Morning America, Life & Style Magazine, Newsweek, MSNBC, The Marilyn Denis Show, Univision, and more. She started her company on the kitchen table while going through a divorce. Today, she’s a proud mompreneur that is single and managing two kids under the age of nine, and managing my business. In July 2019, she wanted to do something fun and that had always been on her bucket list. So she signed up to become an Integrative Health Coach through a school-based in NYC called The Institute for Integrative Nutrition. She successfully graduated in July 2020 and landed her first client before she even graduated. She’s now coaching select clients to their success in their life as well as with their business-because BURNOUT is real.
In This Episode: * You don’t need to have a huge budget to get started with your business, you just need to believe in the concept and go. * The three-act play makes the story really simple. * On social media, you need to hook people immediately. Being able to connect with the pain people are feeling is an immediate hook. * And so much more!
Connect with Kamela: * Kamela’s Website * Madison & White Website * Starting From Zero * Kamela on Facebook * Kamela on Instagram * Kamela on LinkedIn
On today’s episode, I am talking with Angelo Sisco. Angelo is the founder of Alpha Hippie, a podcast, lifestyle brand, and coaching program that is helping men in their 30’s really connect with a deep purpose and essential strengths within themselves. We are going to talk about his transition out from working in an intense and competitive Crossfit industry to now working in a brand that emphasizes and makes a ton of room for his creativity, play, and fun. It is a business that lights him up and the work he does and how he does his work. Today you are going to get to hear what it sounds like to have a deep level of experience and understanding of who your customer is, how to serve them, and how that shows up as a strategy. His goal is to make sure that all of his clients are home run clients.
On October 15th, 2002, Angelo Sisco was involved in a hit and run motorcycle accident that changed his life forever. In an instant, he went from being a 20-year-old entrepreneur to someone fighting to save his leg and his way of life. After 8 surgeries, two months in a hospital bed, 5 months of daily rehab, and the encouraging news from his doctors that any kind of athletics is permanently out of the question, Angelo fell into a deep depression. In 2009 he discovered CrossFit and everything changed once again. He had a new focus. He had a new purpose. He lost 100 pounds. In 2010 Angelo opened O’Hare CrossFit and then CrossFit Harwood Heights, his second gym, in 2015. Angelo has consulted over 400 affiliates worldwide, co-founded Lifestyle Nutrition, is an international speaker on how to succeed as an affiliate owner while coaching 2 CrossFit games athletes in the 2018 season.
In This Episode: * You have inspirations that are guided by your passions, the ability to put in time and effort, and then allow it to bloom. * Creativity is curiosity and play combined. We are all here to create in one shape or form. Art is our expression of what we love. * Make it a habit of investing in yourself with your time and money. * And so much more!!!
Connect with Angelo Sisco: * Alpha Hippie Website * Angelo on Instagram
On today’s episode, I am talking with Dan Norris. Dan is the kung fu master that taught me a lot of the foundational writing, creation, and storytelling skills that are the foundation for this podcast, my books, and a lot of the work I do. It is very exciting to have him on the show. Dan continues to be a prolific creator at WP Curve and we get to hear about his WP Curve origin story and life since the startup. He is still applying many of the same marketing strategies he used to grow the startup in many different areas with lots of different successes.
Dan Norris is a serial entrepreneur, award-winning content marketer, international speaker, and the author of 5 (soon to be 6) number 1 Amazon best-selling business books. In June 2013 after failing at entrepreneurship for 7 years, he founded wpcurve.com, a worldwide team of WordPress developers, providing unlimited small fixes and support, 24 / 7 for a low monthly fee. After becoming profitable in 23 days, WP Curve grew to a team of 40, 850+ customers and passed an annual run rate of over $1m AUD within 2 years and a year later was sold to GoDaddy.
Dan currently works full time as the Co-founder and CEO of one of Australia’s fastest-growing craft beer breweries, Black Hops Brewing. In 2015 Black Hops brewed the world’s first beer for the biggest entertainment franchise on earth, Call of Duty. In 2018 Black Hops was voted Australia’s Champion Small Brewery at the AIBA awards, Australia’s number 1 beer competition.
In This Episode: * Our stories can be very powerful for our business. Learning these stories over time and how to frame them can shape your business and your outcome in huge ways. * It is important to do things that compound in value as opposed to a more transactional approach. He does things that compound over time and build up things that are very hard for competitors to replicate. * The people who are successful are making a lot of stuff. If you are not actively creating a lot of things, that is definitely the place to start. You have to create something that gets traction. * And so much more!
Connect with Dan Norris: * Dan’s Website * Black Hops Website * Dan on Facebook * Dan on Twitter * Dan on LinkedIn * Dan on Instagram * Black Hops on Facebook * Black Hops on Instagram * Black Hops on Twitter
On today’s episode, I am talking with Brandon Fong. He is somebody that I connected with about five years ago in the self-publishing community. In this episode, we get to share both of our adventures since then and how we’ve been developing and honing our skills. Brandon has been focusing on a very cool method that he calls the Magic Connection Method, an email outreach strategy that he has been having a ton of success with creating and opening new doors for him and his business. This is a very deep, highly tactical, and highly practical episode on how you can make better connections, get people opening your cold email outreach, and open the doors for new opportunities for your business in a very big way.
Brandon is an entrepreneur, blogger, world traveler, and professional friend maker. As a double major in Entrepreneurship and Marketing with a Spanish minor, he has managed to keep himself busy. All before his junior year, Brandon launched his first start-up company, acquired $28,000+ in scholarships, studied abroad for a semester in Spain, became the president of UW-Whitewater's Collegiate Entrepreneurs' Organization, acquired his Series 6 and 63 investment licenses, maintained a 3.96 GPA and has been featured in Fast Company Magazine, the School for Startups Radio and the Milwaukee Journal Sentinel.
In This Episode: * If you want to be successful the number one skill you can have is learning how to be resourceful. * With an irresistible offer minimize risk, position it so they have a lot to gain, and it is easy for them to say yes. * You are just one connection away from the next level. Who has already figured this out and how can I partner with them? * And so much more!
Connect with Brandon Fong: * Brandon’s Website * The Magic Connection Method Emails * The Magic Connection Method Book - use the code 7FM to unlock extra bonuses
On today’s episode, I am talking with Melissa Smith. Melissa is going to teach us the definition and the difference between a virtual assistant and an executive assistant. What are the differences between these two roles and what is the value of having an executive assistant on your team. This is a very exciting episode for me to share especially since I am in the process of looking for this person for my team. Having an assistant on your team is such an essential and crucial part of your work.
After being an Executive Assistant for over 15 years Melissa went out on her own to start a virtual assistant company. She quickly realized business owners didn’t have the right knowledge of VAs and even less about how to hire the right one. After finding herself constantly matching coaches and consultants with the right virtual assistant she decided to create a business of it. That’s when I changed her focus to matchmaking and consulting. Soon after she would write a bestseller, Hire the Right Virtual Assistant.
In This Episode: * The true measure of an assistant is the ability to anticipate your needs. * Communication is so important especially with an assistant. * The right time to hire a virtual assistant is always before you actually need one. * And so much more!
Connect with Melissa Smith: * Melissa’s Website * Hire the Right Virtual Assistant * Melissa on LinkedIn
On today’s episode, I have another customer success series episode. Today and the show, I have Nicole Jardim. Nicole and I worked together over this year to launch her book, Fix Your Period, and an accompanying group coaching program. It was definitely an interesting time beginning this project and being in the depths of this project while the world was changing with COVID. It was very challenging and we had to make lots of different pivots, but in the end, her book was very successful in the launch and led to a powerful program that has totally transformed how Nicole is running her business and where she’s at coming into 2021. We are going to break all of that down for you.
Nicole Jardim is a Certified Women’s Health and Functional Nutrition Coach with a specialty in hormonal and reproductive health. In 2010 she trained at the Institute for Integrative Nutrition to become a health coach. Shortly after that, she completed a 3-month apprenticeship at a women’s holistic health center in New York City. She then did a 1-year training program with Dr. Sara Gottfried, MD (author of The Hormone Cure & The Hormone Reset Diet). She followed that up with an additional 1-year women’s health and nutrition coaching certification program with the Integrative Women’s Health Institute. In 2016 she completed a 1-year training program with the Kresser Institute for Functional and Evolutionary Medicine. And finally, she is pursuing my national certification to become a licensed health coach!
In This Episode: * We need to be advocates for ourselves in any area of our lives. No one is going to fight for our lives, well-being, or anything we want more than we will. * A book can create an authority that opens tons of new doors. * People really want simple and easy changes where they start to see quick wins. * And so much more!
Connect with Nicole Jardim: * Nicole’s Website * Fix Your Period Book * Nicole on Facebook * Nicole on Twitter * Nicole on Instagram * Nicole on YouTube
2020 has certainly been a year to remember. I remember in March of this year with empty store shelves, lockdowns, and a 5.7 magnitude earthquake, I promised myself that I would grow as a result of the challenges presented in these times. That through these events I would shape myself into a better version of myself.
At the time of recording this episode in December of 2020, I am in Hawaii. I was only expecting to stay here for only a few days, but now I am here at least until the end of the year. If I could go back in time and tell myself what I could expect at the end of this year, the past version of me would not believe it. I am going to tell you about Hawaii, what got me here, and how I spontaneously decided to stay.
First, I need to introduce an idea to you. It is called unstoppable energy. There have been several times in my life when I have felt unstoppable energy and I particularly feel it with places. We are going to explore the three-step process to explore your wood energy.
In This Episode: * Wood energy is a perfect term for unstoppable energy. * Seeing things in this framework allows you to think about your decisions, how you approach energy, how you solve these problems and create new growth in your life. * We are going to explore the three-step process to explore your wood energy. * And so much more!
On today’s episode, I am talking with podcasting legend, Kate Erickson. Kate is the better half behind Entrepreneurs on Fire, the most successful podcast of all time. Today we are going to discover how Kate found herself in the world of entrepreneurship and podcasting and what it takes to balance running one of the most successful podcasts in the world with your business partner and romantic partner. How do you manage it so both your relationship and your business continue to grow and thrive? We have a unique episode today where we talk about interpersonal relationships and running a successful podcast.
Kate Erickson is a creator, engagement, and implementer at Entrepreneurs On Fire. In early 2013 she left her corporate job at an advertising and marketing agency to finally start creating the life she wanted to live. She joined the Entrepreneurs On Fire team to do something she loved and be able to feel fulfilled at the end of the day. She loves helping entrepreneurs create freedom in their business and life through developing systems and processes that can help their businesses scale and grow.
In This Episode:
- She realized that how she wanted to live her life was completely up to her. She realized that there had to be something different.
- Going for things without really trying to figure out if an idea is a good idea at that time can divide attention or stunt a business from making progress.
- Engagements with your audience are going to reveal everything that you need to know and how you can better serve them and how you can serve them on better levels.
- And so much more!
On today’s episode, I am talking with Dr. Sam Madeira. Sam is an expert in Hormonal health for men. He has been helping men become better athletes, entrepreneurs, fathers, brothers, and friends for many years. When you optimize your testosterone everything else gets easier. This episode is a bit different from some of our business discussions, but mastering your hormones and understanding this aspect of your health is essential.
Dr. Sam Madeira is the founder, medical director, and physician at Apollo Health Clinic. Dr. Madeira’s mission, passion, and life work are to help you find your unique root cause, and the transformative path to healing and guide you to maintain a state of health and vitality throughout your life. His passions are botanical medicine, peptide therapies, bioidentical hormone replacement therapy (BHRT) for Men & Women, and mindfulness practices, and cutting-edge health span & longevity science. Dr. Madeira holds his medical license in Washington and Montana, and is Board Certified by the North American Board of Naturopathic Examiners (NABNE).
In This Episode: * Men especially normalize and minimize their health problems because we were conditioned from a young age to push through. When you are not getting rest then you are not going to be able to recover and bounce back. * The value of those optimized hormones is that you get the life you want. * When we invest in our health in our daily actions and lifestyle and find a targeted plan that is individualized then we get the results we are looking for, we feel better, and our life gets better. * And so much more!
On today’s episode, we have Jeremy Slate. Jeremy is one of my oldest entrepreneur friends and his podcast was the first podcast I was ever on about five years ago. We have been friends, colleagues, and collaborators ever since. He has interviewed hundreds if not thousands of great minds in many different areas. He has really been working on distilling everything he has learned into one powerful book called Extraordinary. We are going to learn about what it takes to be extraordinary in this episode.
Jeremy Ryan Slate is the founder of the Create Your Own Life Podcast, a show to help people create life on their own terms. He studied literature at Oxford University and is a former champion powerlifter turned new media entrepreneur. He specializes in using podcasting and new media to create celebrity and was ranked #1 in iTunes New and Noteworthy and is consistently in the top 200 in the iTunes business category. Jeremy was named one of the Top 26 Podcasts for Entrepreneurs to Listen by CIO Magazine and Millennial Influencer to follow in 2018 by Buzzfeed. The Create Your Own Life Podcast has been downloaded almost a million times. He’s also a featured writer for Influencive and Business.com and has been featured himself by Forbes and INC. Magazine.
On This Episode:
- He was able to use his adversity as fuel to power whatever the next things were going to be.
- People that are extraordinary have realized that it is up to them to create the life they want. They realize that there is this other principle that can guide your life.
- Extraordinary people look at what is comfortable and they are willing to go harder and longer and that goes back to adversity. Everything you want is on the other side of that discomfort.
- And so much more!
On today’s episode, we have Emmy Wu. Emmy is a filmmaker and storyteller and she combines these two areas brilliantly. Today we are going to explore archetypes. Archetypes make so many things easier to understand and more navigable for our brains. We are going to explore archetypes to make video creation easier, faster, and more successful. Emmy has a tremendous amount of experience and some really good insights to share with us. If you are a video storyteller, you are going to get a ton of value out of this episode.
Emmy Wu is a brand storyteller and video marketing strategist. She is led by intuition and driven by data, She helps artists and coaches attract more customers and clients and sell more of their programs, using the power of video and storytelling. With almost two decades of experience in the film industry, She has helped clients like Subaru, MGM, and Paramount Pictures bring their vision to life on the big screen but found her passion in helping positive change-makers increase their impact with the power of storytelling.
In This Episode: * There are four main video archetypes that help us wrap our brain around where we can really start to showcase our natural personality and to use the types of videos that are supportive of our business model. * When you lean into your strengths and use the types of videos that best fit your personality, that is when you can really shine. * How do we uncover which archetype to work with? Generally, we will have a natural residence with one or two of them so go with that. * And so much more!
On today’s episode, we have Mike Bledsoe. He shares his personal journey of accessing empathy and connecting his mind and heart. He also shares how he has created a heart centered culture in his businesses and how empathy played a huge role in getting him where he is today.
Mike Bledsoe is the founder of The Strong Coach. The Strong Coach helps coaches build six and seven-figure coaching businesses. He is the program developer for Training Camp for the Soul. He is a multiple seven-figure business founder and coach. He is a nationally competitive athlete, coach, and a Navy veteran. He is also the founder of Barbell Shrugged, a #1 fitness and nutrition podcast on iTunes.
In This Episode:
- Being able to connect your mind and heart is not a quick easy process.
- Every business has a culture whether they put attention to it or not. Every company has a culture and it is based on the leadership and how the leaders are behaving and speaking.
- You need to have space to have clarity of vision.
- And so much more!!!
On today’s episode, we have Greg Eckel. This is a very exciting and special episode because I was able to interview Greg in-person in his business Nature Cures Clinic in Portland, Oregon. I met Greg a little over a year ago and we have had an amazing adventure together ever since.
Dr. Greg Eckel has been living in the Portland area since 1992. Dr. Eckel became increasingly aware of and concerned about the overuse of medications with children while teaching preschool, and this experience inspired his entry into Naturopathic and Chinese Medicine. In 2001 he co-founded Nature Cures Clinic. He is often asked what he specializes in with the quick retort, “treating people as whole dynamic beings moving through time and space.” We employ the physiology and biochemistry of the body in aiding in the healing possibilities. After 17 years in practice, he is continually amazed at the healing possibilities of the body and specializes in difficult and recalcitrant conditions. Dr. Eckel is trained in family practice and maintains a particular interest in neurology, allergies and asthma, and orthopedics.
Today we are going to be talking about how Greg made an extra one million dollars in his clinic by using digital marketing strategies, primarily an online summit. We are also going to talk about the work we did together to create stories and a keynote speech that transformed his relationships with his clients. This is an amazing case study and story and I hope it inspires and uplifts you as well.
In This Episode:
- He focuses on being authentic and himself online just as he would in-person.
- They talk about how to get people to go from a free summit to be interested in spending $20,000 at your business. It is about really being really precise with your story.
- He is always asking the question of how does he serve people better and looking at areas for improvement.
- And so much more!
On today’s episode, we have Dr. Chris Zaino. We are excited for round two of our conversation. This is a very special episode because it is the first and only round two video podcast episode to date.
Dr. Chris Zaino, who is a world-renowned speaker, author, entrepreneur, and HERO. After winning Mr. America in 1998, and being a leader in the fitness industry, he found himself defying a deadly disease in his late 20’s. Dr. Zaino leveraged his experience to establish one of the largest health and wellness clinics in the world, seeing thousands of patients per week (yes, per week). The Core Premise of his work is that everybody is born with seeds of greatness and capable of heroic things if given the chance. That each person has the noble qualities inherent in them to drastically shift themselves and their work. Dr. Chris seeks to unlock this in each man, woman, and child he reaches. Rather than let people silently grieve their potential, he exists to wake up the hero that we know is hidden within each of us. Dr. Chris Zaino takes us on his journey and his transformation, with lots of great advice and inspiration on becoming your own hero.
Dr. Zaino has so many great stories to share. In this episode, we picked up from our last conversation and we talked about the importance of mindset. Then we talk about courting yourself and not breaking agreements with yourself.
In This Episode:
- The manifestation of your health and your body was because of how you thought. He could give people that tactical tools but if the mindset wasn’t there, it wouldn’t be long-lasting.
- Putting your story into your audience’s words, but telling it through your story opens up people in a powerful way.
- We have a desire to do it, we want to do it, and then we really make a decision to do it. When we make the decision we don’t break an agreement with ourselves.
- And so much more!
This is a special episode of The Story Engine Podcast. This episode is part of the Customer Success Series. This is the story of Missy Beavers that did some work with me to transition out of a brick and mortar supplement store that was taking a bunch of her time to an all-online, very flexible, low hours, high-value work that has freed up a ton of time for her to spend with her family.
Missy Beavers is an integrative life coach with a master’s degree in nutrition who focuses on thyroid health, gut health, and the mind-body connection.
Missy shares the amazing and inspiring story of her success and the transformation it has made on her business and her life. She shares how she went from running a very time-consuming brick and mortar business to doing group coaching for four hours a week. She shares about her journey and framework that got her to where she is today.
In Today's Episode:
- People who are committed to their highest self and constantly growing and improving are consistently looking for signs of times that things worked out for them.
- It doesn’t always work out perfectly on the first try. Taking the time to invest and practice is one of the most important things.
- She was thinking completely wrong in the past about working harder and not providing for herself and clients. Now she gets to provide a lot of value for just four hours every Friday.
- And so much more!
On today’s episode, we have Ray Brehm. I have had the honor of working and collaborating with Ray on a couple of different books, summits, and projects he has been working on over the last year and we are both in the publishing space. It has been exciting to see him recently innovate and build the authorship and the virtual summit space and combine both of the techniques to help authors to help entrepreneurs and service providers really combine these for maximum success in both.
Ray Brehm is a bestselling author of more than ten books that motivate and educate entrepreneurs to write books and use them in their businesses or as their businesses. As a book launch and marketing strategist, Brehm has made it his mission to support entrepreneurs in creating businesses based on their true passions. He does this through his flagship programs BESTSELLER UNIVERSITY, which teaches how to publish a bestseller, and AUTHOR INC, on how to turn your book into a business.
Today we are going to hear about Ray’s great story and resources. We will be doing deep dives into different book strategies, talking about different books, how we are approaching authorship right now to grow our businesses, and a lot of what he is using to be so successful with virtual summits.
In This Episode: * If you want to make your money back from a book launch, do a summit. Some of his clients are actually creating summits to launch their book the week after the summit. * A book can share your expertise and show potential clients what you are able to help them achieve. * With a book, you are investing in a title. With a summit, you are investing in income. You can run the summit again and still make money. * And so much more!
On today’s episode, we have Kami Guildner. Kami is an ex-corporate lady boss gone equine therapist. She uses horses to uncover the deep secrets and truths in your heart and use those as tools to make you a better entrepreneur, a better leader, and a better speaker.
Kami Guildner is a connector, a storyteller, and a success coach for women. Kami’s entrepreneurial journey was sparked by the breath of a horse over a decade ago. This magical epiphany moment led Kami to discover her purpose of leading change-maker women to give voice to their most important messages and create a ripple effect of worldly impact. Kami weaves soulful-inspiration into mindful business strategies, helping her clients up-level their business. Kami is the founder and host of the award-winning Extraordinary Women Radio™ – a podcast featuring wildly successful women living out loud in voice, vitality, and vigor. In addition, Kami founded Extraordinary Women Connect™ - a series of intimate events for wildly successful women connecting in meaning, purpose, and shared support. Kami is also the Best Selling author of Firedancer: Your Spiral Journey to a Life of Passion and Purpose and Pony Pondering Inspiration Cards.
Today we talk about how Kami uses horses to facilitate breakthroughs. We talk about speaking your truth from a heart-centered perspective. We talk about the importance of clear language, roadblocks, and building the know, love, and trust factor.
In This Episode:
- In one very moment with one of her horses she finally had clarity on starting her own business. That moment shifted everything for her.
- One of the most important things we can do in our business is to know our true story and why we do what we do.
- It is important to tap into who we are and how we are meant to show up.
- And so much more!
On today’s episode, we are going to talk about the million dollar lie you are telling yourself. Is it possible to put a dollar value on lies at all? It is an interesting concept. We all have these lies we tell ourselves about what’s possible for us.
Today I am going to share 3 simple steps to make your million dollar lie your most profitable, powerful, and high converting tool to grow your business, share your vision and inspire your audience.
In This Episode:
- We all have these lies we tell ourselves about what’s possible for us. A lie gone unanswered and believed has a cost. It keeps you playing small and missing opportunities.
- The vulnerability and relatable of sharing these deep stories of how you overcame this lie creates a deep connection with your listener.
- Your million dollar story is your powerful tool to bring in more clients in your business, create a deep human connection quickly, to be able to stand out in the seas of competitors.
- And so much more!
On today’s episode, we have Dov Gordon. Dov is the “practical alchemist.” He has been creating powerful communities and building a thriving business around these relationships that he creates in these communities. He is a community builder and tribe creator.
Dov Gordan is known as “The Alchemist Entrepreneur.” He helps consultants, coaches, and entrepreneurs develop a consistent flow of their ideal clients. Dov has been helping experts and entrepreneurs whip their marketing into shape. Relying on fundamental psychological principles, he teaches simplicity over complexity with a discerning eye, delivering high value.
Today we are going to explore his wisdom for how he creates communities and how he uses them to build and develop relationships that become not only profitable customers but close friends and allies in your business journey. There is a ton of value that Dov has to share and he is one of the most powerful people I have met in the last couple of months.
In Today's Episode:
- How can I leverage these relationships so that the right people remember me at the right time when they are ready?
- If we know why things work and fail then we create our own custom made systems infused with my goals and values. It is also repeatable.
- There are only two things that people are interested in and if you talk about these two things you will get their attention and interest. Interest is when you change your plans.
- And so much more!
I am at an event in Las Vegas surrounded by some great influencers and thought leaders. A potential high-ticket client I have been speaking with is there. He was everything I was looking for in a perfect client. Between talks, at this event, we set up a meeting to finalize the plans for how we were going to work together. As I begin to share my plan, I sensed distress, and the big value I am bringing seems to be lost on him as he nickels and dimes me at every possible detail.
A perfect client that doesn’t recognize your value is not actually such a perfect client after all and this time I had to politely decline. I look inward and start to wonder why so many of my potential ideal clients were missing the point. The main tool I use for enrolling new customers, a solid presentation has become something that I just wing. Would I trust others to do that in my life? In this conversation, I realized my success impact and value as a coach was directly linked to my ability to communicate that impact and value.
I started to learn all the great secrets of great presenting to create trust, eliminate objections, and build a desire for the true value of what I do. I started investing and educating myself and I discovered how some areas of my expertise could create blind spots for me. In this episode, I share four crucial blind spots even thought leaders have when storytelling.
In This Episode:
- A perfect client that doesn’t recognize your value is not actually such a perfect client after all.
- As you begin to recognize your blind spots you can start to adjust the stories you tell.
- You can tailor the language to create the experience your audience is looking for.
- And so much more!
On today’s episode, we have Zach Benson. Zach is the founder of Assistagram, an Instagram authority marketing agency, where he helps and creates Instagram Influencers on a daily basis. Zach is absolutely brilliant and has a great story that I am excited to share with you.
Zach Benson is a TEDx speaker, social-media trainer for international brands like The Four Seasons, Ritz Carlton, and ViceRoy, and past participant on "So You Think You Can Dance." Benson doesn't just manage his own Instagram network of millions; he's also the founder of Assistagram, where he's guiding other influencers and Fortune 500 companies into social media success. Lastly, he is the founder of a 6 Figure Dancer Academy, where he teaches other dancers the exact step-by-step system that he used to create a profitable 6-figure dancing business while traveling the world.
We are going to learn about some of his philosophies to connect with influencers, grow your influence through Instagram in general. We are going to learn about his upcoming book, Reach, and his somewhat unique approach to writing this book in a reverse engineering success kind of way.
In Today's Episode:
- For Zach life is all about the people and the relationships. It is about your connections and network. With a bigger network, you have more influence and power to use for good that can help people.
- Make it all about the other person. When you are on a call with them, listen to them and make them feel understood. Make them really feel like you care about their mission and show them different ways you can help support them and bring them closer to their goals and dreams.
- Storytelling is the most powerful and effective way to get your message across and to sell people on your services.
- And so much more!
On today’s episode, I am talking to Tony Grebmeier. I have had the absolute honor of getting to know Tony over these last couple of months and just the way he shows up on a microphone, podcast, and a call is absolutely incredible. Tony owns a business called Ship Offers, an 8-figure incredible business that helps other businesses with fulfillment. Tony spends most of his time and finds a lot of his value working with people, coaching people, and helping build more meaning into their lives and businesses.
Tony Grebmeier is a husband, father, friend, and serial entrepreneur. His current ventures include ShipOffers, a six-year Inc 5000 fastest growing company. His mission to bring fulfillment to the world extends from traditional fulfillment services to personal fulfillment. He's also on a quest to redefine how we all view and define success. Listen in on the Be Fulfilled Podcast, which features entrepreneurs coming together to redefine success. It's the perfect show for entrepreneurs who know they can achieve their dreams despite their hardships.
On this episode, he is going to share the story of his own transformation into somebody that is a high performer and how he is aligned with his core essence. We are going to learn about some of the tools he used to get there. This is a very powerful, personal, and vulnerable episode and it was a total pleasure to record with Tony.
In This Episode:
- He found his message in his mess. He found his story in his lowest point and that has been a beacon to catapult himself forward.
- You have to lead with your heart and not your wallet.
- If you’re not willing to reflect, you are going to have a hard time moving forward. Reflection is the key to your soul.
- And so much more!
On today’s episode, I am talking to RJ Redden. RJ is an expert at creating authentic powerful experiences using chatbots. Chatbots are still a new and emerging technology and there are many different ideas about how they should and could be used and where they should be applied. RJ has a totally unique and very interesting and powerful perspective on this.
In This Episode:
- It is one thing to reach people, but it is quite another to connect with people.
- Chatbots are a perfect solution when you want more engagement.
- Bots create one on one conversations so you can build the know, like, and trust factor.
- And so much more!
On today’s episode, I am talking to Daniel Lamb. Daniel Lamb is the founder of Holland Creative, a content marketing, and copywriting agency. He helps people create content-driven funnels that make a big impact on their business. We are going to talk about how Daniel works with his clients today, but there is also a little extra magic happening on this episode.
In This Episode:
- A proprietary process is so foundational to the rest of your communication and your strategy. Once you have your process in place then everything else becomes much simpler.
- We have to start by having an honest conversation about goals and budgets. Without a sense of where we want to go and how we want to get there, we can’t come up with a robust offer.
- The client wants you to show up, be an expert, and tell them what to do. Business owners have a lot on their plates and marketing is just a small piece.
- And so much more!
On today’s episode, I am talking to Sanyika Street. Sanyika is an amazing coach that creates incredible results for entrepreneurs, influencers, startup owners, and has a very unique approach to doing that. Today, we are not going to hear so much about his approach, but about his life philosophy. We are going to hear about how he became a firestarter and what that means for him in his business, his life, and the world around him.
In This Episode:
- When it comes to a choice you are either choosing a powerful yes or a powerful no.
- If you are not taking a stand for yourself, you can’t take a stand for anyone else.
- Ownership is the difference between not knowing what to do and knowing what to do.
- And so much more!
On today’s episode, I am talking to David Henzel. David is a serial entrepreneur that has created, bought, or sold over a dozen companies. He has a lot of different businesses under his belt. What is so exciting about it is that he has developed really great systems to allow him to create a business that operates without him, but knowing that the decisions and the frameworks that he embeds into the business will stay there. This is all about being very clear on your values and your vision.
David doesn’t just have clarity in business, he also has clarity on his values and vision for his relationship with himself and as a father. He uses these same entrepreneurial systems in every area of his life to great success. We are going to learn a little bit about his philosophy in this episode and learn how he does and facilitates better group coaching with his software product, Up Coach.
In This Episode:
- He learned from prior experience that it is crucial to be clear on your mission and vision. He also has a personal mission, vision, and family core values.
- Build a really good culture, repeatable processes and then you can empower them and let them on their own.
- Having transparency within and being able to show everybody where you are going next is one of the most crucial aspects.
- And so much more!
On today’s episode, I am talking to Dr. Meghan Walker. Dr. Meghan Walker is a naturopathic doctor who has recently stopped practicing as a doctor and has stepped into a bigger, higher role as a thought leader. She is training other practitioners in her methods and scaling up her impact beyond what she can do with her own two hands. It’s been an incredible and powerful journey for her to move from managing a practice on her own to having a big team and now influencing other practitioners.
In This Episode:
- One of the biggest challenges she is noticing with people in general as they transition through their life is fear.
- Having some clarity on why you do what you do informs so many of the next steps.
- and so much more!
On today’s episode, I am talking to John Ainsworth. John Ainsworth is an expert in helping people to build funnels to sell more of their digital courses. We are going to learn many different lessons from John including copywriting, storytelling, course design, and understanding your audience all built around how we sell more digital courses that we worked so hard to create.
John is the CEO and founder of Data Driven Marketing. John has been building automated funnels for over 10 years. He’s certified by the Chartered Institute of Marketing and Digital Marketer. He’s helped online course businesses increase their revenue by 25-300%.
This is a great episode if you have a digital course and what to learn how to sell more of it or maybe you are considering creating your first digital course and aren’t sure what that would look like or the best way to go about it. Listening to John today will give you some really good insights into what is most important when it comes to selling a course and keeping people engaged and successful through your course.
In This Episode:
- How do you market in a way that is helpful and friendly and not aggressive and pushy?
- You can use storytelling to show what their life is going to be like after taking the course.
- Courses are a hot topic right now. It is a hugely growing market and more and more people are wanting to take online training.
- And so much more!
On today’s episode, I am talking to Keith Norris. Keith Norris is the founder of Paleo f(x)™, a massive in-person event in Austin, Texas. Keith is a master connector and community builder and you may be familiar with his name because his wife Michelle Norris was on the podcast a year ago. I wanted to invite Keith on to hear about how he has been adapting and evolving in the events base, one of the biggest impacted industries because of COVID. Keith is an amazing warrior and has overcome many challenges in his life and so if there is anybody we can learn from about how to adapt, pivot, and grow from challenging times it would be Keith Norris.
We discuss:
- Keith shares about how Paleo f(x)™ has evolved.
- Their gift is the gift of community. They don’t know all the answers, but they know people who have the answers.
- As a species, we have all the skills and abilities that we need to solve these really big challenges right now.
- And so much more!
On today’s episode, I am talking for the second time with Dr. Joan Rosenberg. We had a great conversation the first time, but after the show was over we realized there had been something we had missed and that was a discussion around hidden and suppressed grief. This is something that shows up in many different ways for many different people but it’s an essential element to master if you are an entrepreneur, creative or really anyone that wants to understand and get better at this as we navigate these uncertain times. I talked to Joan about her process of understanding, uncovering, and working with grief and transforming that into gold. We talk about transforming it into something you can improve your life with and make meaning from.
In This Episode:
- When we experience loss, we also experience feelings of grief.
- The key is always choosing awareness and identifying what is going on.
- Her process is to acknowledge the grief is present, reflect on the experience, inquire more deeply, extract the good, and forgive yourself and others.
- And so much more!
I don’t want to work with you, at least right now. That is what I was told and those words set in like hot coals in my stomach. It sucks when your offers are rejected, but there was also something valuable and nourishing in this particular statement. On today’s episode, I am talking about the four simple steps you can take to grow from critical feedback and give positive feedback to others.
In This Episode:
- Between the pain, discomfort, and confusion of this situation, there was a treasure to be found.
- Feedback needs to be actionable and focused on what the recipient can do with the feedback.
- The best tool in the face of critical feedback is curiosity.
- And so much more!
On today’s episode, I am talking with Samantha Hartley. Today we are talking about entrepreneurship. We specifically focus on how to make your business and process profitable and joyful. Samantha shared many great insights and practical strategies that can be used to create a coaching or consulting business and make it both profitable and joyful. So get out there, take that risk, and go for it.
In This Episode:
- You can create a business consulting and be both profitable and joyful.
- A perfect client is someone who knows exactly what you do is exactly what they need. A perfect client brings out the best in you. You are the best version of yourself when you are working with them.
- In entrepreneurship, you have to take action and make mistakes and grow from that.
- And so much more.
On today’s episode, I am talking with Jake Jorgovan. He is one of the elite few that have returned to the show for a second time because they have something that I just think is so interesting that I just had to bring him back again so we can dig a little bit deeper. We are talking about coaching skills as a way to uplift and enhance your team.
Jake is a creator and entrepreneur, and he enjoys building things. He has two companies, Lead Cookie and Content Allies. Lead Cookie is a done for you human-powered outreach company. They run LinkedIn email and phone outreach campaigns to set appointments for their customers with their target prospects. Content Allies is a content marketing agency focused on thought leadership content. He runs his businesses and works on many other projects all while traveling the world.
Jake shares some incredible insights that have helped me, my business, and how I personally lead. I know that it will help many other leaders out there as well.
We discuss:
- To lead others and be a coach you have to lead yourself first and be a quality person and individual that people want to work for and follow.
- It is important to learn your team’s strengths so they understand their strengths, but also you understand how you can best work with them.
- Your business is a reflection of yourself. If you are steady, show up, do what you say you will do, you’re honest and open, people learn to trust you.